cover letter for senior sales position

Resume Worded   |  Career Strategy

14 senior sales associate cover letters.

Approved by real hiring managers, these Senior Sales Associate cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Senior Sales Associate
• Retail Sales Manager
• Sales Manager
• Sales Development Representative
• Sales Associate
• Business Development Representative
• Alternative introductions for your cover letter
• Senior Sales Associate resume examples

Senior Sales Associate Cover Letter Example

Why this cover letter works in 2024, quantifying sales accomplishments.

Highlighting a specific, quantifiable accomplishment such as growing the client base by 120% demonstrates your ability to drive results and make a tangible impact in a sales role.

Leadership and Mentorship

By showcasing your experience in leading and mentoring a team of sales associates, you demonstrate not only your individual sales skills but also your ability to foster success within a team environment.

Express Genuine Interest

When you share a personal anecdote about why you're attracted to the company, it shows that your interest is genuine and long-standing. It's not just about the job for you, but a true desire to be part of their specific team. This makes you more relatable and memorable to the hiring manager.

Show your company knowledge and admiration

Expressing a deep understanding of the company's values and business model can show that you've done your homework and are genuinely interested in the role. It's a great way to demonstrate alignment between what the company stands for and your professional ethos.

Highlight your problem-solving skills with concrete examples

By sharing specific examples of how you solved a problem or achieved a significant result, you make your capabilities real and believable. In sales, people are interested in results, and this kind of evidence can make a strong impression.

Connect your passion with the job role

Showing how your personal interests and passions align with the job role can help employers see your motivation and potential engagement. Plus, it helps them envision you in the role.

Express your eagerness to contribute

Stating your readiness to bring your skills and experience to the role makes you appear proactive and enthusiastic about the job. This can be compelling to a hiring team who wants people eager to make an impact.

Because gratitude matters

A courteous sign-off can leave a positive impression. Expressing your appreciation for their time and consideration shows good manners and leaves the hiring team with a positive sentiment about you.

Show enthusiasm for the senior sales associate role

Your excitement for the job and the company is contagious. Mentioning your admiration sets a positive tone right away.

Highlight relationship-building in sales

Describing your ability to build strong client relationships is key. It shows you're not just about numbers but about creating lasting partnerships.

Demonstrate market trend awareness

Showing that you can spot and act on market trends proves you're proactive and strategic, important qualities in sales.

Align with company values in sales

Mentioning the company’s use of technology and how it aligns with your belief emphasizes your fit for the role and the organization's future.

Express eagerness to contribute to sales success

Ending with anticipation to discuss your role further demonstrates your proactive attitude and genuine interest in contributing to the team.

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Connect with the company’s vision

Sharing your admiration for the company’s innovative approach helps to create a personal connection and shows that your values align with those of the company.

Showcase client relationship skills

Emphasizing your history of building strong client relationships and driving sales growth demonstrates your value as a senior sales associate.

Illustrate impact with new initiatives

Detailing your leadership in launching a new product line that boosted sales highlights your initiative and ability to contribute to company growth.

Merge personal passions with job roles

When you talk about combining your passion for sales and love for interior design, it shows you’re likely to bring creativity and enthusiasm to the role.

Invite further discussion

Closing with an invitation to discuss how you can contribute to the company’s goals suggests you’re ready and eager to take the next step in the hiring process.

Highlight client relationship skills for senior sales associate roles

Talking about your joy in building client relationships shows you understand the heart of sales is people, not just numbers.

Show your sales target achievements clearly

Specific achievements, like exceeding sales targets by a considerable percent, act as strong, quantifiable proof of your abilities.

Detail your experience in consultative selling

Mentioning your consultative selling approach and collaboration underlines your strategic thinking and teamwork skills.

Connect your passion with the company's mission

Expressing alignment with the company’s mission demonstrates you're not just looking for any job, but the right fit.

Express gratitude and eagerness to discuss further

Closing with thanks and a forward-looking statement makes your cover letter end on a positive, professional note.

Retail Sales Manager Cover Letter Example

Show measurable success.

By sharing that you exceeded your sales targets by 20% and earned an award, you've provided concrete proof of your capabilities. This doesn't just tell me you're good at your job, it shows me. It also tells me that you're a competitive candidate who's likely to strive for excellence if hired.

Align with company mission

Expressing a personal connection to the company's mission highlights your passion. It shows you're likely to stay motivated and committed.

Show leadership in retail sales

Demonstrating your ability to lead a team to exceed sales targets is vital. It shows potential employers that you're not just a manager but a growth driver.

Share your success stories

Opening a new store successfully is no small feat. Detailing such accomplishments proves you can handle responsibility and thrive in challenging situations.

Highlight your community focus

Your desire to build community and empower others aligns well with many company values. It shows you're a leader who cares about more than just profits.

End with strong interest and gratitude

Ending your cover letter by thanking the employer for their time and expressing excitement about the opportunity leaves a lasting positive impression.

Sales Manager Cover Letter Example

Give reasons why you're attracted to the company.

Articulating why you're drawn to the organization can show your enthusiasm and understanding of the company's culture and values. This can give employers a sense that you'd fit in well with the team.

Share accomplishments that illustrate your leadership style

Presenting results you've achieved, specifically as a leader, can give employers a clearer picture of your leadership style and ability. It's a savvy way to demonstrate your potential contribution as a manager.

Express your excitement for the company's innovation

Sharing your excitement about the company's innovative practices can show you value forward-thinking approaches. This can reassure employers that you'll fit into a culture of innovation.

Highlight your readiness to drive success

Telling the hiring team that you're eager to drive the team towards success suggests you're proactive and outcome-oriented. This kind of can-do attitude can be attractive to employers looking for driven leaders.

End with a positive note

Wrapping up your cover letter with a courteous and optimistic sign-off can leave a great last impression. Expressing your excitement to take the conversation further shows your keenness and positive attitude.

Start with passion for the sales manager position

Your initial enthusiasm about the company's mission sets a compelling tone. It's crucial to show you share the company's vision.

Showcase leadership in sales management

Illustrating your leadership through concrete results, like sales increases, highlights your effectiveness as a manager.

Emphasize team collaboration in sales

Stressing your ability to create a motivating team environment speaks volumes about your management style and its impact on sales outcomes.

Value data analytics in sales strategy

Expressing admiration for the company’s use of data analytics shows you're forward-thinking and align with their approach to innovation.

Close with a strong desire to enhance sales growth

Your eagerness to discuss how you can contribute to the company's success suggests you're ready and able to take on challenges.

Share personal sales inspirations for sales manager positions

Sharing your personal connection to sales from an early age shows a deep-rooted passion for the field.

Demonstrate impact with specific sales achievements

Quantifying your success, like securing a deal that significantly increased revenue, highlights your direct contribution to growth.

Link your skills to the company's approach

Stating how your skills align with the company’s innovative methods emphasizes your readiness to contribute from day one.

Show appreciation for the opportunity

Thanking the reader for considering your application is a polite gesture that adds warmth to your professional presentation.

Invite further discussion about your fit

Ending with an invitation to discuss your fit for the role shows initiative and a genuine interest in contributing to the company’s success.

Sales Development Representative Cover Letter Example

Show sales development representative passion.

Express your excitement for the role and the company. This shows you have a genuine interest and are likely to be motivated and engaged in your work.

Demonstrate sales success with numbers

When you share specific achievements, like a 35% increase in conversion rate, it provides clear proof of your ability to make a positive impact in sales roles.

Highlight adaptability in sales

Showing that you can embrace new technologies and think creatively underlines your potential to thrive in a rapidly evolving sales environment.

Align personal beliefs with company values

Illustrating how your personal sales philosophy matches the company's approach can make you a more compelling candidate.

Express eagerness to contribute

Ending with a statement of enthusiasm for the role and a forward-looking perspective invites a conversation and demonstrates your proactive attitude.

Sales Associate Cover Letter Example

Show your values in retail sales.

Finding a company that shares your values is crucial. It makes your work more meaningful and shows you're not just looking for any job, but the right fit.

Highlight customer connection skills

In retail, connecting with customers is key. Showing that you not only meet sales targets but also enhance customers' lives wins you points.

Detail your team impact

Improving team productivity and reducing turnover are big wins. Sharing specific achievements like these demonstrates your capability to lead and innovate.

Express commitment to social responsibility

Your attraction to a company's social and environmental efforts shows depth. It suggests you're looking to contribute to something bigger than sales numbers.

Communicate your enthusiasm clearly

An eager and positive sign-off can be compelling. It reflects your excitement about the role and your eagerness to contribute.

Business Development Representative Cover Letter Example

Show your passion for tech in your business development cover letter.

Telling a personal story about your interest in technology sets a strong start. It shows you're not just looking for any job, but you're excited about this specific role and industry.

Quantify your achievements in lead generation

When you share exact numbers to highlight your past success, it helps me see your potential impact on our team. It's not just about what you've done, but how well you did it.

Connect your skills to the company's goals

Expressing how your experience aligns with our mission can make your application stand out. It tells me you've done your homework and see yourself as part of our future.

Politeness goes a long way

A simple thank you can leave a positive impression. It reflects your professionalism and respect for the hiring process.

Ending your cover letter by suggesting a meeting shows initiative. It tells me you're eager to move forward and share more about how you can contribute to our success.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Senior Sales Associate Roles

• Clothing Store Sales Associate Cover Letter Guide
• Entry-Level Sales Associate Cover Letter Guide
• Fragrance Sales Associate Cover Letter Guide
• Inside Sales Representative Cover Letter Guide
• Luxury Sales Associate Cover Letter Guide
• Sales Associate / Retail Salesperson Cover Letter Guide
• Sales Associate Cover Letter Guide
• Sales/Customer Assistant Cover Letter Guide
• Senior Sales Associate Cover Letter Guide
• Wireless Sales Associate Cover Letter Guide

Other Sales Cover Letters

• Account Executive Cover Letter Guide
• Account Manager Cover Letter Guide
• Buyer Cover Letter Guide
• Copywriter Cover Letter Guide
• Director of Sales Cover Letter Guide
• Engagement Manager Cover Letter Guide
• Hotel Manager Cover Letter Guide
• Operations Manager Cover Letter Guide
• Real Estate Agent Cover Letter Guide
• Relationship Manager Cover Letter Guide
• Sales Coordinator Cover Letter Guide
• Sales Engineer Cover Letter Guide
• Sales Executive Cover Letter Guide
• Sales Leader Cover Letter Guide
• Sales Manager Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Senior Sales Executive Cover Letter Examples & Writing Tips

Use these Senior Sales Executive cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

Table Of Contents

• Senior Sales Executive Example 1
• Senior Sales Executive Example 2
• Senior Sales Executive Example 3
• Cover Letter Writing Tips

Senior sales executives are responsible for developing and executing sales plans for their company. They work with clients and team members to increase sales and market share.

In order to be successful in this role, you need to have a strong sales background and excellent communication skills.

Use these examples and tips to write a cover letter that will help you stand out from the competition.

Senior Sales Executive Cover Letter Example 1

I am excited to be applying for the Senior Sales Executive position at ABC Corporation. I have more than 10 years of experience in sales and have consistently achieved or exceeded my sales goals. I am confident that I have the skills and experience to be a valuable asset to ABC Corporation and contribute to its continued success.

In my previous role as a Regional Sales Manager at DEF Corporation, I was responsible for managing a team of sales representatives and achieving sales targets for the region. I was also responsible for developing and executing sales plans and strategies, as well as providing support and training to the sales team. I was able to exceed sales targets in each of my three years at DEF Corporation, and I was also recognized as Salesperson of the Year in 2016.

I have a proven track record of success in sales and I am motivated to achieve even more in my next role. I am confident that I have the skills and experience to be a successful Senior Sales Executive at ABC Corporation. I look forward to meeting with you to discuss this opportunity further.

Senior Sales Executive Cover Letter Example 2

I am writing in regards to the Senior Sales Executive opening that I saw on your website. I am confident that I have the skills and experience that would make me the perfect candidate for the job.

I have been working in sales for the past three years and have consistently exceeded my sales targets. I have a proven track record of success and can provide numerous examples of projects that I have spearheaded and achieved great results. I am a highly motivated individual who is always looking for new challenges and opportunities to grow.

I am confident that I have the skills and experience to be a valuable asset to your team. I am eager to learn more about the company and the Senior Sales Executive position, and I look forward to hearing from you soon.

Senior Sales Executive Cover Letter Example 3

I am writing to express my interest in the Senior Sales Executive position that you have posted. I believe that my experience and skills make me an excellent candidate for this position.

I have been working in the sales industry for over 10 years, and have held a variety of positions. My most recent position was as a Senior Account Executive at ABC Company, where I was responsible for managing a team of account executives and sales representatives. I was also responsible for developing new business opportunities and increasing sales within existing accounts.

My previous experience has taught me how to work with a wide range of people, including clients, account executives, and other staff members. I am confident that these skills will allow me to work well with your current staff. I am also confident that my experience will allow me to quickly learn the ins and outs of your company’s products and services.

I am very interested in this position because it offers me the opportunity to use my experience in a new environment. I am also very interested in working for a company like yours, which is known for its commitment to customer service. I believe that my experience will allow me to contribute to this goal.

I would appreciate the opportunity to meet with you to discuss my qualifications in greater detail. I can be reached at 555-555-5555 or [email protected] . Thank you for your time and consideration.

Senior Sales Executive Cover Letter Writing Tips

1. use a personal introduction.

When writing a cover letter for a senior sales executive position, it’s important to start with a personal introduction. This will help to create a connection with the hiring manager and show that you’re interested in the position.

Some great ways to introduce yourself include talking about your experience in the sales industry, your achievements, or how you became interested in the position.

2. Highlight your skills and experience

In your cover letter, you’ll want to highlight how your skills and experience make you the perfect candidate for the job. This can be done by providing specific examples of how you’ve helped increase sales or improve customer satisfaction in the past.

You can also talk about your ability to work independently, as well as your strong communication and problem-solving skills.

3. Tailor your letter to the company

When applying for a senior sales executive position, it’s important to tailor your letter to the company you’re applying to. This means doing your research on the company and finding out what their goals and values are.

Then, use this information to write about how your skills and experience can help the company achieve their goals. For example, if the company is looking to increase sales, you can talk about how you’ve increased sales in the past by using specific strategies.

4. Proofread your letter

One of the most important things you can do when applying for a senior sales executive position is to proofread your letter. This will help to ensure that there are no errors in your application, and that it is formatted correctly.

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How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

• Write short, concise sentences and remove unnecessary adjectives
• Make your paragraphs shorter, or use bullet points to make key ideas stand out
• Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

• Work experience
• Sales experience and sales skills
• Communication skills
• Time management abilities
• Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

• Sales Associate Cover Letter 1
• Sales Associate Cover Letter 2
• Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

• Inside Sales Rep Cover Letter 1
• Inside Sales Rep Cover Letter 2
• Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

• Outside Sales Rep Cover Letter 1
• Outside Sales Rep Cover Letter 2
• Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

• Sales Manager Cover Letter 1
• Sales Manager Cover Letter 2
• Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

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Sales Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Sales Cover Letter

When writing your sales cover letter, focus on how you can grow revenue for the company that posted the job. Also, emphasize your skills in related areas like account retention, customer service, contract negotiations, or territory management. This guide offers cover letter examples and tips for landing your next sales position.

Sales Cover Letter Templates and Examples

• Entry-Level
• Senior-level

Sales Text-Only Cover Letter Templates and Examples

• Senior-Level

Savannah Bateman Inside Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

Dear Ms. Neal:

Last quarter, I grew my client base by 22% while maintaining a 95% account retention rate. My expert product knowledge and networking skills inspired confidence and loyalty in clients. I hope to bring the same level of growth to the sales representative role at Staples.

Your brand’s product set and focus on corporate clients is an ideal fit with my skills and experience. A driven professional with deep knowledge of local markets, I believe I can help your team significantly increase its revenue in 2024. My recent achievements include:

• Leading a local market research project that improved our product positioning and grew revenue by 43% in 2023
• Generating more than 110% of my quota for five consecutive quarters
• Converting 81% of leads into sales, with 62% becoming repeat customers

I’d appreciate the chance to discuss how my skills can make me a valued member of your team. Please let me know a suitable interview date. Thank you for your time and consideration.

Savannah Bateman

Simon Bishop Sales Executive | [email protected] | (917) 476-8365 | Rochester, NY 14622 | LinkedIn

February 12, 2024

Diane Young Senior Hiring Officer The Big Sales Company (375) 564-7148 [email protected]

Dear Ms. Young:

Over my past four years as a sales executive, I’ve grown my client base 50% in a competitive market. I hope to make a similar impact as the newest member of your sales team.

With seven years of industry experience and a bachelor’s degree in marketing, I’m drawn to your company’s reputation for top-caliber digital products. My career highlights also include:

• Launching a social media strategy that increased our online presence and grew sales by 15%
• Raising customer satisfaction scores and retention by 10% in one year

I would like to further discuss the sales executive position at The Big Sales Company and how my skills can benefit your team. Please call or email me to schedule an interview. I appreciate your time and look forward to possibly hearing from you soon.

Kind regards,

Simon Bishop

Jennifer Manning Sales Manager | [email protected] | (836) 183-2648 | New York, NY 10027 | LinkedIn

Michael Davis Hiring Manager 123 Corporation (126) 054-7746 [email protected]

Dear Mr. Davis:

As sales manager at The ABC Agency, I’ve led a 20-person team to exceed monthly quotas and grow annual revenue by 20% in two years. With my passion for sales training, I could be a valuable asset to your organization.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company. My achievements also include:

• Launching a market strategy to improve health care industry positioning, which grew sales by $210,000 (30%)
• Devising successful social media strategies to increase our online presence

I would love to discuss how my skills and experience can benefit 123 Corporation. Feel free to contact me to schedule an interview in the coming weeks. Thank you very much for your consideration.

Jennifer Manning

A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title “Sales Professional” to your contact header. You can then modify this title to align with each job posting (as long as it’s still true to your background). As sales jobs vary, this extra detail can enhance your cover letter by quickly showing employers you’re the type of applicant they’re looking for. That can pertain to someone in management, inside or outside sales, or a certain product set or market region.

(Note: Feel free to omit this section if you send your letter as an email message and your contact information is part of your signature.)

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear 123 Corp. Sales Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with an example of your success in growing revenue or an assigned client base. Since performance numbers are key to your field, quantify your example in terms of a clear percentage, ranking, or dollar amount. In the sales cover letter example below, see how the applicant quickly connects her chosen highlight to a relevant skill (sales training) that can benefit the employer.

4. Body paragraph(s)

Use the main section of your letter to tell why you’re drawn to this job or employer. For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand, business model, or sales approach appeals to you somehow. With this explanation, you can show hiring managers you read their job posting and are responding to it directly.

Following this explanation, cite two or three more of your main skills or achievements , possibly as bullet points.

5. Call to action

Finally, request an interview and thank the manager for their consideration. Carry your letter’s focus through this last paragraph by briefly restating your ability to drive lucrative sales deals. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

Sales Cover Letter Tips

1. highlight your main sales skills.

As part of your letter’s body text, add a short list of bullet points to show your success in different sales areas. For instance, you might mention a program you started to enhance collaboration with the marketing team. Or, if you’re applying to a leadership role, cite measures you took to raise sales staff morale and retention.

This is another section where you can specify revenue growth or other performance data relevant to your field. In the following example, notice how the applicant uses percentages to give compelling evidence of her skill set.

My recent achievements include:

2. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company.

3. Show you can serve each customer's needs

Sales jobs often center on building clients’ trust and finding custom product solutions. Feature this consultative approach in your cover letter if it reflects your background and the sales roles you’re pursuing.

Sales Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. The majority of job postings today require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I persuade the hiring manager of my sales skills? -

Don’t just tell, show. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next sales job.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you’ve worked many years in sales. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

Craft a new cover letter in minutes

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Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

Check Out Related Examples

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Professional Senior Sales Manager Cover Letter Examples for 2024

Your senior sales manager cover letter must immediately highlight your ability to drive revenue. Demonstrate your leadership experience with concise examples of your sales team's successes. Showcase your strategic planning and market analysis skills. Your cover letter should reflect your proficiency in identifying and seizing opportunities for growth.

Cover Letter Guide

Senior Sales Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Senior Sales Manager Cover Letter

Key Takeaways

Embarking on the quest for a senior sales manager position, you've polished your resume and zeroed in on potential jobs—only to find a compelling cover letter is also required. Unlike a resume, your cover letter is your chance to showcase a pivotal professional triumph, weaving your proudest moment into a narrative that underscores your value. Striking a balance between formality and originality, minus the clichés, can be tricky. And remember, keep it concise—no more than a single page. Let's dive into crafting a cover letter that stands out without stepping over the line.

• Making excellent use of job-winning real-life professional cover letters;
• Writing the first paragraphs of your senior sales manager cover letter to get attention and connect with the recruiters - immediately;
• Single out your most noteworthy achievement (even if it's outside your career);
• Get a better understanding of what you must include in your senior sales manager cover letter to land the job.

Let the power of Enhancv's AI work for you: create your senior sales manager cover letter by uploading your resume.

If the senior sales manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Senior Sales Manager resume guide and example
• Territory Sales Manager cover letter example
• Enterprise Sales cover letter example
• Apple Retail cover letter example
• Leasing Consultant cover letter example
• Real Estate Sales cover letter example
• Key Account Manager cover letter example
• Starbucks Store Manager cover letter example
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• Commercial Manager cover letter example

Senior Sales Manager cover letter example

Lucas Rodriguez

San Francisco, California

+1-(234)-555-1234

[email protected]

• Emphasizing Relevant Experience: The cover letter focuses on the applicant's success in expanding market share and securing strategic partnerships within the healthcare sector, showcasing industry-specific accomplishments that are directly applicable to the target role.
• Quantifying Achievements: It includes specific data such as a 30% market share increase and exceeding annual revenues of $5M, which help to concretize the applicant's successes and demonstrate a capacity for driving tangible business results.
• Strategic Alignment: The letter highlights the applicant’s enthusiasm for contributing to transformative projects, aligning with a forward-thinking organization, which suggests a strong cultural fit and a clear understanding of the potential employer's mission and business approach.

What are the basics of the design or format of your senior sales manager cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your senior sales manager cover letter.

Recruiters enjoy reading senior sales manager cover letters with a standardized format that uses:

• the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
• single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates );
• a one-inch margin to wrap around the text, like in our cover letter builder ;
• PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your senior sales manager cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your senior sales manager cover letter or its body.

End your senior sales manager cover letter with a closing paragraph and, if you wish, a signature.

The top sections on a senior sales manager cover letter

• Header: Include your full name, contact information, and the date, which is essential for the recruiter to easily reach you and for documenting when the application was submitted.
• Opening Greeting: Address the hiring manager by name if possible to personalize the cover letter and show that you have researched the company and the person responsible for hiring.
• Introduction: Briefly state your interest in the position and your career background, highlighting your years of experience in sales management and your understanding of strategic sales leadership.
• Body: Detail your achievements in previous sales management roles, such as growing sales territories, leading successful teams, or implementing innovative sales strategies, which demonstrate your capability to fulfill the role effectively.
• Closing: Express your eagerness to discuss how you can contribute to the company’s goals, thank the reader for considering your application, and provide a call to action, such as waiting for a response or stating that you will follow up.

Key qualities recruiters search for in a candidate’s cover letter

• Proven track record of meeting or exceeding sales targets: Demonstrates the ability to drive revenue growth and achieve business objectives.
• Strong leadership and team management skills: Essential for guiding sales teams, motivating staff and fostering a high-performance sales culture.
• Strategic planning and market analysis expertise: Critical for identifying growth opportunities and developing effective sales strategies.
• Excellent communication and negotiation abilities: Key to building relationships with clients, negotiating deals, and closing sales.
• Experience in budgeting and sales forecasting: Vital for predicting future sales and making informed business decisions based on financial data.
• Adaptability to change and innovation: Important in a senior role to navigate market shifts and help the company stay competitive by embracing new sales methodologies and technologies.

Kick off your senior sales manager cover letter: the salutation or greeting

When writing your senior sales manager cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your senior sales manager cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Hiring Manager's Name],
• Dear [Department] Director,
• Dear Mr./Ms. [Last Name],
• Dear [First Name] [Last Name],

Your senior sales manager cover letter intro: showing your interest in the role

On to the actual content of your senior sales manager cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your senior sales manager cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

• Company culture;
• Growth opportunities;
• Projects and awards the team worked on/won in the past year;
• Specific technologies the department uses.

When writing your senior sales manager cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Structuring your senior sales manager cover letter body to add more value

You've hinted at your value as a professional (this may be your passion for the job or interest in the company) in your introduction.

Next, it's time to pan out the body or middle of your senior sales manager cover letter .

When creating your resume, you've probably gone over the advert a million times to select the most relevant skills.

Well, it's time to repeat this activity. Or just copy and paste your previous list of job-crucial requirements.

Then, select one of your past accomplishments, which is relevant and would impress hiring managers.

Write between three and six paragraphs to focus on the value your professional achievement would bring to your potential, new organization.

Tell a story around your success that ultimately shows off your real value as a professional.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your senior sales manager cover letter .

But how do you ensure recruiters, who have read your application this far, remember you?

Most senior sales manager professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your senior sales manager cover letter in the way that best fits your personality.

What to write on your senior sales manager cover letter, when you have zero experience

The best advice for candidates, writing their senior sales manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your senior sales manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Writing your senior sales manager cover letter doesn't need to turn into an endless quest, but instead:

• Create an individual senior sales manager cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
• Stick with the same font you've used in your resume (e.g. Raleway) and ensure your senior sales manager cover letter is single-spaced and has a one-inch margin all around;
• Introduce your enthusiasm for the role or the company at the beginning of your senior sales manager cover letter to make a good first impression;
• Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
• End your senior sales manager cover letter like any good story - with a promise for greatness or follow-up for an interview.

Cover letter examples by industry

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Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

How to Answer "Why Have You Changed Jobs So Frequently" Interview Question

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5 Sales Associate Cover Letter Examples

Sales Associates excel at building relationships, understanding customer needs, and closing deals with finesse and charm. Similarly, your cover letter is your initial pitch, establishing rapport with potential employers, showcasing your skills, and convincing them you're the perfect fit. In this guide, we'll delve into top-notch Sales Associate cover letter examples, helping you to craft a persuasive narrative that sells your unique value.

Cover Letter Examples

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The best way to start a Sales Associate cover letter is by grabbing the hiring manager's attention. Start with a strong opening line that highlights your enthusiasm for the role and the company. Mention your key sales achievements or unique skills relevant to the job. For instance, "As a top-performing sales associate with a proven track record of exceeding sales targets, I am excited about the opportunity to bring my strong sales skills and passion for XYZ Company's products to your team." This approach shows you've done your research, you're results-driven, and you're genuinely interested in the company.

Sales Associates should end a cover letter by summarizing their interest in the position and their qualifications. They should also express enthusiasm for the opportunity to contribute to the company's sales targets. A strong closing might be: "I am excited about the opportunity to bring my unique skills and proven track record in sales to your team. I am confident that my ability to build relationships with customers, coupled with my deep understanding of the sales process, would make me a valuable asset to your company. Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Finally, they should sign off professionally with a phrase like "Sincerely" or "Best regards," followed by their name. This ending reiterates their interest, highlights their suitability, and shows appreciation for the reader's time, leaving a positive final impression.

A Sales Associate's cover letter should ideally be about one page long. This length is enough to succinctly present your qualifications, experiences, and skills relevant to the sales position without overwhelming the hiring manager with too much information. Remember, the cover letter is your opportunity to make a strong first impression, so it's important to keep it concise, focused, and tailored to the specific sales role you're applying for. Too long of a cover letter may lose the reader's interest, while too short may not provide enough information about your suitability for the role.

Writing a cover letter with no experience as a Sales Associate can seem challenging, but it's all about showcasing your transferable skills, enthusiasm for the role, and understanding of the company. Here's a step-by-step guide on how to do it: 1. **Address the Hiring Manager**: Start your cover letter by addressing the hiring manager directly. If you don't know their name, a simple "Dear Hiring Manager" will suffice. 2. **Introduction**: Begin with a strong opening line that grabs the reader's attention. Mention the position you're applying for and express your enthusiasm about the opportunity. 3. **Highlight Transferable Skills**: Even if you don't have direct sales experience, you likely have skills that are transferable to a Sales Associate role. These might include customer service, communication, problem-solving, or teamwork skills. Use specific examples from your past experiences (such as school, volunteer work, or other jobs) to demonstrate these skills. 4. **Show Understanding of the Company and Role**: Research the company and the role to understand what they're looking for in a Sales Associate. Use this information to explain why you're a good fit. This shows the hiring manager that you're serious about the role and have taken the time to understand what it entails. 5. **Express Enthusiasm and Willingness to Learn**: As someone with no experience, your enthusiasm and willingness to learn can be your biggest assets. Make sure to express these in your cover letter. 6. **Closing**: In your closing paragraph, thank the hiring manager for considering your application. Express your eagerness to discuss your qualifications further in an interview. 7. **Professional Sign-Off**: Sign off professionally with a "Sincerely" or "Best regards," followed by your full name. Remember, your cover letter should complement your resume, not repeat it. It's your chance to tell a story about who you are, what you can do, and how you can contribute to the company. Be sure to proofread your letter before sending it to avoid any spelling or grammar mistakes.

Related Cover Letters for Sales Associates

Sales manager cover letter.

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Senior Sales Associate Cover Letter

Junior sales associate cover letter, fragrance sales associate cover letter, related resumes for sales associates, sales associate resume example.

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Sales Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Sales Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Sales Manager cover letter using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Sales Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Sales Manager Cover Letter
• The Best Skills To Include On A Sales Manager Cover Letter

How To Address A Sales Manager Cover Letter

• 3 Sales Manager Cover Letter Examples

The 8 Best Sales Manager Cover Letter Templates

3 tips for writing a job-winning sales manager cover letter.

Here's the step-by-step breakdown:

Sales Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Sales Manager?

Companies love candidates with strong interpersonal and problem-solving skills to drive sales growth and client satisfaction. They also look for individuals with excellent communication abilities to convey information clearly and concisely.

Companies also appreciate candidates proficient in sales management software and tools for client engagement, support, and resolution. Lastly, a proactive approach and attention to detail are essential for effective sales management and client service.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Sales Manager cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Sales Manager job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's sales strategies and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as Client Engagement, Support, Resolution, and more.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
• End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Sales Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Sales Manager Keywords

The first is to leverage our list of the best keywords and skills for a Sales Manager cover letter.

These keywords were selected from an analysis of real Sales Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Prospecting
• Collaborative
• Development

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Sales Manager cover letter
• Open a copy of your target Sales Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Sales Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Sales Manager roles:

Sales Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Sales Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background in education to a Sales Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Sales Manager Cover Letter Example #3: Senior Sales Manager

Our third example highlights a candidate applying for a Senior Sales Manager role. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Sales Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note: I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing calendar and communication.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The customer satisfaction you helped improve
• The increase in customer retention you helped achieve
• The feedback you helped gather and act upon

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Sales Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Sales Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Sales Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Senior Sales Manager Cover Letter Examples (Template & 20+ Tips)

Create a standout senior sales manager cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

As a senior sales manager, your cover letter is a critical tool for showcasing your leadership and sales abilities to potential employers. In this guide, we will provide you with valuable tips and insights on how to craft a compelling cover letter that highlights your relevant experience, achievements, and skills. Whether you're applying for a new position or looking to advance in your career, our expert advice will help you stand out in the competitive job market.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• Why you should use a cover letter template

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Senior Sales Manager Cover Letter Sample

123 Main Street

New York, NY 10001

[email protected]

(123) 456-7890

March 15, 2023

Dear Hiring Manager,

I am writing to express my interest in the Senior Sales Manager position at your esteemed company. With over 10 years of sales experience, including 5 years in a senior leadership role, I am confident in my ability to contribute to the continued success of your sales team.

My most recent role as Sales Manager at XYZ Company has allowed me to hone my skills in building and leading high-performing sales teams, developing and implementing strategic sales plans, and exceeding revenue targets. I have a proven track record of driving sales growth through effective leadership, mentorship, and the implementation of innovative sales strategies.

In addition to my managerial experience, I possess a deep understanding of sales methodologies and best practices. I am adept at analyzing market trends, identifying new business opportunities, and cultivating strong relationships with clients and partners. My ability to collaborate cross-functionally with marketing, operations, and other teams has been instrumental in driving overall business success.

I am particularly drawn to the Senior Sales Manager role at your company because of its focus on driving growth and delivering exceptional value to clients. I am eager to leverage my expertise in sales leadership and strategy to contribute to the achievement of your company's sales objectives and long-term growth initiatives.

Furthermore, I am attracted to your company's commitment to fostering a collaborative and inclusive work environment. I am confident that my leadership style, which prioritizes open communication, teamwork, and continuous improvement, aligns with the values of your organization.

I am excited about the opportunity to bring my passion for sales and proven leadership capabilities to your team. I am confident that my background and skills make me a strong fit for the Senior Sales Manager position, and I am committed to contributing to the ongoing success of your organization.

Thank you for considering my application. I am looking forward to the possibility of contributing to your team and would welcome the opportunity to further discuss how my experience and qualifications align with the needs of your company.

Why Do you Need a Senior Sales Manager Cover Letter?

• A cover letter for a Senior Sales Manager position is essential as it provides an opportunity for the candidate to showcase their skills, experience, and qualifications.
• It allows the candidate to personalize their application and demonstrate their interest in the specific company and role.
• A well-written cover letter can help the candidate stand out from the competition and make a strong first impression on the hiring manager or recruiter.
• It gives the candidate the chance to address any gaps in their resume or explain career changes, which can be crucial in making a case for their fit for the role.
• A cover letter also allows the candidate to highlight their achievements and explain how they can bring value to the company as a Senior Sales Manager.
• Overall, a Senior Sales Manager cover letter is an important part of the job application process that can significantly impact the candidate's chances of securing an interview and ultimately landing the job.

A Few Important Rules To Keep In Mind

• Address the hiring manager by name, if possible
• Start with a strong opening that highlights your relevant experience and achievements
• Customize the letter to the specific job and company
• Highlight your leadership experience and ability to drive results
• Show enthusiasm and passion for the industry and the company
• Use specific examples and metrics to demonstrate your past success
• Close with a strong call to action and express your desire for an interview
• Proofread carefully for grammar and spelling errors
• Keep the cover letter concise and focused on your most relevant qualifications

What's The Best Structure For Senior Sales Manager Cover Letters?

After creating an impressive Senior Sales Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Senior Sales Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Senior Sales Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to express my interest in the Senior Sales Manager position at your company. With over 10 years of experience in sales and a proven track record of exceeding targets, I am confident in my ability to drive revenue growth and lead a high-performing sales team.

• Leadership: I have successfully managed and mentored sales teams, fostering a collaborative and results-driven culture. My hands-on approach and ability to inspire and motivate team members have consistently led to increased sales performance and customer satisfaction.
• Strategic Planning: I have a strong understanding of market trends and customer needs, allowing me to develop and execute effective sales strategies. I have consistently identified new business opportunities and implemented innovative sales initiatives, resulting in revenue growth and market expansion.
• Relationship Building: I have a proven ability to build and maintain strong relationships with key clients and stakeholders. My effective communication skills and customer-focused approach have consistently driven long-term customer loyalty and retention.
• Performance Metrics: I am adept at analyzing sales data and KPIs to identify areas for improvement and drive sales performance. I have a strong focus on results and have consistently achieved and exceeded sales targets.

I am confident that my skills and experience make me a strong candidate for this role, and I am excited about the opportunity to contribute to your company's continued success. Thank you for considering my application.

[Your Name]

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Senior Sales Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Being too generic
• Not addressing the hiring manager by name
• Using a template without personalization
• Focusing too much on the company's needs rather than your own qualifications
• Spelling and grammar errors
• Not showcasing specific achievements or quantifiable results
• Ignoring the importance of networking and referrals
• Not providing a clear and compelling reason for why you are the best fit for the role
• Using clichés and overused phrases
• Exceeding one page in length

Key Takeaways For a Senior Sales Manager Cover Letter

• Demonstrate experience in leading successful sales teams
• Show proven track record of exceeding sales targets
• Highlight ability to develop and execute sales strategies
• Illustrate strong leadership and mentoring skills
• Emphasize the importance of building and maintaining strong customer relationships
• Show understanding of market trends and competitive landscape
• Explain ability to analyze sales data and use insights to drive business growth
• Illustrate effective communication and negotiation skills
• Demonstrate experience in developing and implementing sales training programs

How To Write an Effective Cover Letter for a Sales (With Examples)

Sales positions are some of the most rewarding jobs out there. However, competition can be fierce in the industry, and your cover letter is your chance to differentiate yourself from the rest of the applicants.

1. Start With a Strong Introduction

Think of your cover letter as a sales pitch - you're selling yourself to the employer. The introduction is your opportunity to make a good first impression. Start with a strong opening sentence that catches the employer's attention. Avoid starting with generic statements like "I'm writing to apply for the sales position." Instead, share a specific and compelling reason why you're the best candidate for the job.

2. Showcase Your Relevant Experience

Your cover letter is the place to expand on your resume and highlight your relevant work experience. Use specific examples to show how your skills and accomplishments match the requirements of the job. Use strong action verbs to start your sentences, such as "increased revenue by X%" or "managed a team of X sales reps."

3. Emphasize Your Sales Skills

Even if you have experience in other areas, your cover letter must demonstrate your sales skills. Use industry-related sales jargon to show that you understand the industry and the role you're applying for. Mention your experience with cold-calling, objection handling, and closing deals, among other skills.

4. Show Your Enthusiasm and Passion

Show the employer that you’re passionate about the job and the industry. Demonstrate what motivates you in a sales position and how that relates to the company's values and goals. Mention any sales awards, training, or certifications you have earned to further prove your dedication to the industry. Candidates who are passionate and enthusiastic are more likely to make a good impression and succeed in a sales position.

5. Close Strong

End your cover letter on a strong note. Thank the employer for considering your application and reiterate your interest in the position. Provide your contact information and invite them to contact you for further discussion or an interview.

• Always proofread your letter for errors and typos
• Make sure to address the letter to the appropriate person or department
• Avoid using cliches or generic statements that don't add value

By following these tips, you'll be able to write an effective cover letter that showcases your skills and increases your chances of landing the sales position of your dreams.

Example Cover Letters

I wanted to reach out and express my interest in the sales position at XYZ Inc.

With over three years of experience in sales roles, I believe I have the skill set and drive necessary to excel in a sales position at your company. Additionally, after researching XYZ Inc., I am excited about the opportunity to work for a company that prioritizes innovation and values customer satisfaction.

I have a strong track record of exceeding sales targets and building strong relationships with clients. In my current position, I have consistently been recognized as a top performer and have grown my territory by 25% over the past year. I am confident that my experience and skills would make me an asset to your sales team.

Thank you for your consideration, and I look forward to the opportunity to discuss my qualifications further.

[Your Name]

Dear [Hiring Manager Name],

I'm excited to apply for the Sales position at [Company Name]. With [Number of Years] of experience in sales and a proven track record of consistently exceeding targets, I believe I have the skills and drive necessary to make a meaningful contribution to your team.

From my research on [Company Name], I was impressed with the innovative solutions you offer to clients and your commitment to delivering exceptional customer service. I'm confident that my experience in [Sales Specialization] and my passion for building lasting relationships with clients align with your values and goals.

Thank you for considering my application. I look forward to discussing how I can help [Company Name] achieve its sales objectives.

Best regards,

Dear Hiring Manager at XYZ Company,

I am excited to apply for the Sales position that is currently available on Remote Rocketship. I believe that my sales experience and accomplishments align perfectly with what your company is looking for.

As a Sales Representative for ABC Company, I consistently exceeded my quotas and was recognized as the top performer in my region for three consecutive years. With my proven track record, I am confident that I can bring the same level of success to your organization.

I was particularly drawn to XYZ Company’s innovative products and dedication to customer satisfaction. I am excited about the opportunity to work with a team that values collaboration and provides the necessary resources to deliver exceptional results.

Thank you for considering my application. I look forward to discussing my qualifications in further detail.

Conclusion:

Writing an effective cover letter is crucial when applying for a Sales job. Remember to address the hiring manager directly, include relevant experience, and tell a compelling story. Once you have mastered this skill, the next step is to prepare a great resume. Be sure to check out our advice page on preparing a great CV .

If you're looking for a remote Sales position, be sure to explore our dedicated page for remote sales jobs . Additionally, prepare yourself for interviews to increase your chances of landing the job.

If you're preparing for your interviews, we're here to help! We've created comprehensive guides that cover interview questions and answers for various sales specializations, including Channel Sales , Inside Sales , Retail Sales , and Technical Sales .

Cover letter examples

Account Manager

Mary Lopez, an experienced Account Manager, selected the Auckland cover letter template to showcase her professional achievements. She combines her expertise in customer relationship management, business development, and strategic planning to highlight her key skills.

"I am writing to express my interest in the Head of Business Development position at Mira, as advertised. With over five years of experience in account management, I have developed a robust skill set in building and maintaining strong client relationships, exceeding sales targets, and driving business growth."

Table of contents

How to Write an Account Manager Cover Letter

As an account manager, your role is essential for building strong client relationships and driving sales while ensuring client satisfaction. Whether you're in finance , technology , marketing , or any other field that relies on account management , employers are looking for candidates with excellent communication skills, a strategic mindset, and a knack for problem-solving. A good cover letter is key to showcasing these qualities and making a memorable impression.

In this guide, we provide comprehensive support specifically designed for account management roles, including cover letter examples , formatting advice, and expert writing tips for roles including:

Entry-level account manager

Account executive

Key account manager

Sales account manager

Business development manager

Technical account manager.

Whether you are an experienced account manager, changing careers , or a recent graduate entering the field, our resources will help you stand out and secure more interviews in the competitive job market. Let’s begin with an example!

Customise our account manager cover letter example

Ready to kickstart your career? Let CVMaker help you create the perfect cover letter template !

Account manager cover letter example

Interested in a matching CV ? Check out our guide on how to write an account manager CV .

What should an account management cover letter include?

Like a good CV , a cover letter is essential for account managers at any stage of their career, whether you're just starting or aiming for more senior roles. Your cover letter should be concise, impactful, and specifically tailored to the position you're applying for. Make sure to highlight relevant work experience , skills, and achievements that demonstrate your fit for the role.

Key sections for a good account manager cover letter:

Contact information

Opening paragraph

Body paragraph(s)

Closing paragraph

Your cover letter should emphasise your key skills and achievements relevant to the job. This will give your cover letter depth and demonstrate a practical understanding of how you can leverage these skills in an account management context. For more tips and inspiration, refer to the top skills employers are looking for.

1. Introduction: How to start an account manager cover letter

Start your cover letter with a strong introduction that grabs the recruiter or hiring manager's attention and briefly highlights your interest in the position. You can mention where you found the job posting and express enthusiasm for the opportunity.

Account manager for marketing agency cover letter example

I am excited to apply for the Entry-Level Account Manager position at Mira., as advertised on your website. I recently graduated from London University with a Bachelor’s degree in Business Administration, and I am eager to bring my strong communication skills, attention to detail, and enthusiasm for customer relations to your team.

Perhaps you want to switch to a career in marketing? Check out the marketing CV example and matching marketing cover letter.

Account executive cover letter example

I am writing to express my interest in the Account Executive position at Vertex, as listed on LinkedIn. With over three years of experience in sales and account management, I am confident in my ability to contribute to your team and help drive growth for Vertex Solutions.

Strategic account manager cover letter example

I am eager to apply for the Strategic Account Manager position at Amazon, as advertised. With over seven years of experience in account management and a proven track record of developing strategic relationships with high-profile clients, I believe I would be a great fit for your team.

Key account manager cover letter example

I am thrilled to apply for the Key Account Manager position at Prime. With over eight years of experience managing high-value accounts in the tech industry, I am confident in my ability to drive growth and build long-lasting client relationships at your esteemed company.

Sales account manager cover letter example

I am writing to express my interest in the Sales Account Manager position at Synergy Solutions, as posted on your company’s career page. With over six years of experience in sales and account management, I have developed a strong track record of achieving and exceeding sales targets, and I am excited about the opportunity to bring my skills to your team.

Interested in sales? Refer to the writing guide for a sales CV or sales cover letter.

Business development manager cover letter example

I am writing to apply for the Business Development Manager position at Innovative Solutions, as advertised. With over eight years of experience in business development and a proven track record of driving growth and building strategic partnerships, I am confident that I would be a great fit for your team.

Check out the business development CV example .

Technical account manager cover letter example

I am excited to apply for the Technical Account Manager position at TechWorks Solutions, as advertised on your website. With over seven years of experience in technical account management and a strong background in IT solutions, I am confident in my ability to provide exceptional service to your clients and drive growth for your company.

For more examples, refer to our guide on how to start a cover letter. 

2. Body: What should I put in the body of my account manager cover letter?

In your cover letter, highlight the skills, experiences, and accomplishments that make you a strong candidate for the position. Include specific examples of your achievements and how they match the job's requirements.

During my time at university, I was actively involved in the Business Club, where I spearheaded a project that increased our membership by 40% over two semesters. This experience taught me the importance of understanding client needs, developing targeted communication strategies, and maintaining strong client relationships — skills that I am confident will make me a valuable asset to your team. Mira has a stellar reputation for fostering innovation and maintaining a client-first approach. I am particularly impressed by your recent campaign to expand into new markets, and I am eager to contribute to these efforts. I am a quick learner with a strong work ethic and a passion for helping clients achieve their goals.

Senior Account executive cover letter example

In my current role as Senior Account Executive at Revolute, I have been responsible for managing and expanding key accounts, resulting in a 45% increase in revenue over the past two years. By implementing data-driven strategies and leveraging my deep understanding of market trends, I successfully developed and executed plans that aligned with our clients goals and enhanced their overall experience with our company. Amazon's reputation for innovation and its focus on delivering exceptional value to clients is truly inspiring. I am particularly impressed by your recent efforts to incorporate advanced AI tools into your analytics services. I am confident that my experience in developing long-term strategic plans, coupled with my passion for analytics, would allow me to make significant contributions to your organisation.

During my tenure at Prime, I managed several key accounts, including Fortune 500 companies, and achieved a 60% increase in sales within my first year. My strategic approach to account management, combined with my ability to deeply understand client needs and deliver tailored solutions, has been instrumental in expanding our market presence and enhancing customer satisfaction. PrimeTech Industries' commitment to innovation and excellence aligns perfectly with my professional values. I am particularly drawn to your recent advancements in cloud technology, which I believe have significant potential to drive growth. I am eager to leverage my experience and skills to contribute to the continued success of PrimeTech Industries.

For more examples, refer to our guide on the structure of a cover letter.

3. Conclusion: How do you end an account manager cover letter

Conclude your cover letter by expressing gratitude for the opportunity to apply and reiterate your interest in the position. Also, mention your availability for a job interview and express readiness to discuss how your skills and experiences align with the needs of the organisation.

Example 1: Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experience can help Alpha continue to thrive in the competitive analytics market. Example 2: I would welcome the opportunity to discuss how my experience and skills align with your needs. Thank you for considering my application. I look forward to the possibility of contributing to Vertex's continued success.

For more examples, refer to our guide on how to end a cover letter.

No experience account manager cover letter example

Dear Hiring Manager, I am writing to express my interest in the Account Manager position at Miro, as advertised on your website. As a recent graduate with a degree in business management from London University, I am excited to begin my career and believe that my education, enthusiasm, and strong communication skills make me an excellent candidate for this role. During my time at university, I developed a passion for building relationships and delivering exceptional customer service through my coursework and extracurricular activities. As a member of the culture club, I collaborated with team members to plan and execute events that attracted over 300 participants. This experience taught me the importance of strategic planning, clear communication, and attention to detail—skills that I am eager to bring to the Account Manager position at Miro. I am particularly drawn to your company because of your commitment to innovation and customer satisfaction. I am impressed by your recent initiatives and I would love the opportunity to contribute to such forward-thinking projects. I am confident that my proactive approach, strong organisational skills, and ability to adapt quickly would allow me to effectively manage client relationships and support your team in achieving its goals. Although I am just starting out in my career, I am eager to learn and am committed to growing as a professional within your company. I am excited about the opportunity to leverage my skills and passion to contribute to your team and help deliver outstanding results for your clients. Thank you! I look forward to the possibility of discussing how I can bring value to Miro as your next Account Manager. Sincerely, Amber Lanhgam

If you're a school leaver or perhaps someone who took a career break , refer to our detailed guide for more tips on how to write a cover letter with no experience.

Key takeaways

Customise your cover letter for each position by aligning your skills and experiences with the specific requirements of the job. This shows the employer that you have taken the time to understand their needs and are genuinely interested in the role.

Focus on your most relevant skills and accomplishments that directly relate to the position. Use concrete examples to demonstrate how you have successfully managed accounts, built client relationships, or achieved sales targets.

Demonstrate that you have researched the company by mentioning its values, goals, or recent achievements. This not only shows your enthusiasm for the role but also your commitment to becoming part of the company.

Keep the cover letter concise and to the point. Aim for a few paragraphs that clearly communicate your interest in the role, your relevant qualifications, and what you can bring to the company.

Next steps?

Interested in trying our cover letter builder where you can easily customise one of our cover letter examples to fit your needs? Try it for free or contact our support team to learn more about our CV writing services .

What is the difference between account manager and account executive?

An account executive typically focuses on acquiring new clients and driving sales, while an account manager is responsible for maintaining relationships, managing existing accounts, and ensuring client satisfaction.

Can I use AI to write my cover letter for account management? 

Yes, you can use AI tools like ChatGPT to draft your cover letter. It can provide a good starting point by generating a well-structured letter, but be sure to personalise and refine the content to match your unique experiences and the specific job requirements. For similar tips, refer to our article about AI CV writing. 

What are the best skills to boost my account manager cover letter? 

Communication: Strong verbal and written skills.

Relationship building: Ability to maintain and grow client relationships.

Problem-solving: skills in addressing client needs and finding solutions.

Organisational skills: Ability to manage multiple accounts and projects.

Sales and negotiation: Experience in upselling and cross-selling.

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