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8.4 Different Types of Communication and Channels

Learning objectives.

  • Understand different types of communication.
  • Understand how communication channels affect communication.
  • Recognize different communication directions within organizations.

Types of Communication

There are three types of communication, including: verbal communication involving listening to a person to understand the meaning of a message, written communication in which a message is read, and nonverbal communication involving observing a person and inferring meaning. Let’s start with verbal communication, which is the most common form of communication.

Verbal Communication

Verbal communications in business take place over the phone or in person. The medium of the message is oral. Let’s return to our printer cartridge example. This time, the message is being conveyed from the sender (the manager) to the receiver (an employee named Bill) by telephone. We’ve already seen how the manager’s request to Bill (“Buy more printer toner cartridges!”) can go awry. Now let’s look at how the same message can travel successfully from sender to receiver.

Manager (speaking on the phone): “Good morning Bill!”

( By using the employee’s name, the manager is establishing a clear, personal link to the receiver .)

Manager: “Your division’s numbers are looking great.”

( The manager’s recognition of Bill’s role in a winning team further personalizes and emotionalizes the conversation .)

Manager: “Our next step is to order more printer toner cartridges. Would you place an order for 1,000 printer toner cartridges with Jones Computer Supplies? Our budget for this purchase is $30,000, and the printer toner cartridges need to be here by Wednesday afternoon.”

( The manager breaks down the task into several steps. Each step consists of a specific task, time frame, quantity, or goal .)

Bill: “Sure thing! I’ll call Jones Computer Supplies and order 1,000 more printer toner cartridges, not exceeding a total of $30,000, to be here by Wednesday afternoon.”

( Bill, a model employee, repeats what he has heard. This is the feedback portion of the communication. Feedback helps him recognize any confusion he may have had hearing the manager’s message. Feedback also helps the manager hear if she has communicated the message correctly .)

Storytelling has been shown to be an effective form of verbal communication that serves an important organizational function by helping to construct common meanings for individuals within the organization. Stories can help clarify key values and also help demonstrate how certain tasks are performed within an organization. Story frequency, strength, and tone are related to higher organizational commitment (McCarthy, 2008). The quality of the stories is related to the ability of entrepreneurs to secure capital for their firms (Martens, Jennings, & Devereaux, 2007).

While the process may be the same, high stakes communications require more planning, reflection, and skill than normal day-to-day interactions at work. Examples of high stakes communication events include asking for a raise or presenting a business plan to a venture capitalist. In addition to these events, there are also many times in our professional lives when we have crucial conversations , which are defined as discussions in which not only are the stakes high, but also the opinions vary and emotions run strong (Patterson et al., 2002). One of the most consistent recommendations from communications experts is to work toward using “and” instead of “but” when communicating under these circumstances. In addition, be aware of your communication style and practice being flexible; it is under stressful situations that communication styles can become the most rigid.

OB Toolbox: 10 Recommendations for Improving the Quality of Your Conversations

  • Be the first to say hello . Use your name in your introduction, in case others have forgotten it.
  • Think before you speak . Our impulse is often to imitate movies by offering fast, witty replies in conversation. In the real world, a careful silence can make us sound more intelligent and prevent mistakes.
  • Be receptive to new ideas . If you disagree with another person’s opinion, saying, “Tell me more,” can be a more useful way of moving forward than saying, “That’s stupid!”
  • Repeat someone’s name to yourself and then aloud, when being introduced . The form of the name you use may vary. First names work with peers. Mr. or Ms. is common when meeting superiors in business.
  • Ask questions . This establishes your interest in another person.
  • Listen as much, if not more, than you speak . This allows you to learn new information.
  • Use eye contact . Eye contact shows that you are engaged. Also, be sure to smile and make sure your body language matches your message.
  • Mirror the other person . Occasionally repeat what they’ve said in your own words. “You mean… ?”
  • Have an exit strategy ready . Ideal conversations are brief, leaving others wanting more.
  • Be prepared . Before beginning a conversation, have three simple facts about yourself and four questions about someone else in mind.

Source: Adapted from information contained in Gabor, D. (1983). How to start a conversation and make friends . New York: Legacy; Post, E. (2005). Emily Post’s etiquette advantage in business . New York: Collins Living; Fine, D. (2005). The fine art of small talk . New York: Hyperion.

Written Communication

In contrast to verbal communications, which are oral, written business communications are printed messages . Examples of written communications include memos, proposals, e-mails, letters, training manuals, and operating policies. They may be printed on paper or appear on the screen. Written communication is often asynchronous. That is, the sender can write a message that the receiver can read at any time, unlike a conversation that is carried on in real time. A written communication can also be read by many people (such as all employees in a department or all customers). It’s a “one-to-many” communication, as opposed to a one-to-one conversation. There are exceptions, of course: A voice mail is an oral message that is asynchronous. Conference calls and speeches are oral one-to-many communications, and e-mails can have only one recipient or many.

Normally, a verbal communication takes place in real time. Written communication, by contrast, can be constructed over a longer period of time. It also can be collaborative. Multiple people can contribute to the content on one document before that document is sent to the intended audience.

Verbal and written communications have different strengths and weaknesses. In business, the decision to communicate verbally or in written form can be a powerful one. As we’ll see below, each style of communication has particular strengths and pitfalls. When determining whether to communicate verbally or in writing, ask yourself: Do I want to convey facts or feelings ? Verbal communications are a better way to convey feelings. Written communications do a better job of conveying facts.

Picture a manager making a speech to a team of 20 employees. The manager is speaking at a normal pace. The employees appear interested. But how much information is being transmitted? Probably not as much as the speaker believes. The fact is that humans listen much faster than they speak. The average public speaker communicates at a speed of about 125 words a minute, and that pace sounds fine to the audience. (In fact, anything faster than that probably would sound unusual. To put that figure in perspective, someone having an excited conversation speaks at about 150 words a minute.) Based on these numbers, we could assume that the audience has more than enough time to take in each word the speaker delivers, which actually creates a problem. The average person in the audience can hear 400 to 500 words a minute (Lee & Hatesohl, 2008). The audience has more than enough time to hear. As a result, their minds may wander.

As you can see, oral communication is the most often used form of communication, but it is also an inherently flawed medium for conveying specific facts. Listeners’ minds wander. It’s nothing personal—in fact, it’s a completely normal psychological occurrence. In business, once we understand this fact, we can make more intelligent communication choices based on the kind of information we want to convey.

Alexander Graham Bell's original telephone

Communication mediums have come a long way since Alexander Graham Bell’s original telephone.

Wikimedia Commons – public domain.

Most jobs involve some degree of writing. According to the National Commission on Writing, 67% of salaried employees in large American companies and professional state employees have some kind of writing responsibility. Half of responding companies reported that they take writing into consideration when hiring professional employees, and 91% always take writing into account when hiring (Flink, 2007). Luckily, it is possible to learn to write clearly.

Here are some tips on writing well. Thomas Jefferson summed up the rules of writing well with this idea: “Don’t use two words when one will do.” Put another way, half the words can have twice the impact. One of the oldest myths in business is that writing more will make us sound more important. The opposite is true. Leaders who can communicate simply and clearly project a stronger image than those who write a lot but say nothing.

Putting Jefferson’s Rules Into Action: Five Ways to Communicate More With Fewer Words

  • Picture the receiver in your mind before you begin to write . After all, a written communication is a link between people.
  • Choose simple words . When in doubt, choose the shorter word (“Automobile or car? Car!”)
  • Be polite and clear . Your message will make a strong, clear impact.
  • Make your message brief and direct by trimming redundant words or phrases . “Having thus explored our first option, I would now like to begin to explore the second option that may be open to us.” versus “After considering Option 1, I would like to look at Option 2.”
  • Choose strong, active verbs . “I suggest…” instead of “It would seem to me that we might…”

Remember, concise writing equals effective communication.

Nonverbal Communication

What you say is a vital part of any communication. Surprisingly, what you don’t say can be even more important. Research shows that nonverbal cues can also affect whether or not you get a job offer. Judges examining videotapes of actual applicants were able to assess the social skills of job candidates with the sound turned off. They watched the rate of gesturing, time spent talking, and formality of dress to determine which candidates would be the most socially successful on the job (Gifford, Ng, & Wilkinson, 1985). Research also shows that 55% of in-person communication comes from nonverbal cues such as facial expressions, body stance, and tone of voice. According to one study, only 7% of a receiver’s comprehension of a message is based on the sender’s actual words, 38% is based on paralanguage (the tone, pace, and volume of speech), and 55% is based on nonverbal cues (body language) (Mehrabian, 1981). To be effective communicators, our body language, appearance, and tone must align with the words we’re trying to convey. Research shows that when individuals are lying, they are more likely to blink more frequently, shift their weight, and shrug (Siegman, 1985).

Listen Up and Learn More!

To learn more about facial language from facial recognition expert Patrician McCarthy as she speaks with Senior Editor Suzanne Woolley at Business Week , view the online interview at http://feedroom.businessweek.com/index.jsp?fr_chl=1e2ee1e43e4a5402a862f79a7941fa625f5b0744

A different tone can change the perceived meaning of a message. See the table below for how clearly this can be true. If we only read these words, we would be left to wonder, but during a conversation, the tone conveys a great deal of information.

Don’t Use That Tone With Me!

Changing your tone can dramatically change your meaning.

Placement of the emphasis What it means
did not tell John you were late. Someone else told John you were late.
I did tell John you were late. This did not happen.
I did not John you were late. I may have implied it.
I did not tell you were late. But maybe I told Sharon and José.
I did not tell John were late. I was talking about someone else.
I did not tell John you late. I told him you still are late.
I did not tell John you were . I told him you were attending another meeting.

Source: Based on ideas in Kiely, M. (October, 1993). When “no” means “yes.” Marketing , 7–9.

Now you can see how changing the tone of voice in a conversation can incite or diffuse a misunderstanding. For another example, imagine that you’re a customer interested in opening a new bank account. At one bank, the bank officer is dressed neatly. She looks you in the eye when she speaks. Her tone is friendly. Her words are easy to understand, yet professional sounding. “Thank you for considering Bank of the East Coast. We appreciate this opportunity and would love to explore ways that we can work together to help your business grow,” she says with a friendly smile. At the second bank, the bank officer’s tie is stained. He looks over your head and down at his desk as he speaks. He shifts in his seat and fidgets with his hands. His words say, “Thank you for considering Bank of the West Coast. We appreciate this opportunity and would love to explore ways that we can work together to help you business grow,” but he mumbles his words, and his voice conveys no enthusiasm or warmth. Which bank would you choose? The speaker’s body language must match his or her words. If a sender’s words and body language don’t match—if a sender smiles while telling a sad tale, for example—the mismatch between verbal and nonverbal cues can cause a receiver to actively dislike the sender.

Following are a few examples of nonverbal cues that can support or detract from a sender’s message.

Body Language

A simple rule of thumb is that simplicity, directness, and warmth conveys sincerity. Sincerity is vital for effective communication. In some cultures, a firm handshake, given with a warm, dry hand, is a great way to establish trust. A weak, clammy handshake might convey a lack of trustworthiness. Gnawing one’s lip conveys uncertainty. A direct smile conveys confidence.

Eye Contact

In business, the style and duration of eye contact varies greatly across cultures. In the United States, looking someone in the eye (for about a second) is considered a sign of trustworthiness.

Facial Expressions

The human face can produce thousands of different expressions. These expressions have been decoded by experts as corresponding to hundreds of different emotional states (Ekman, Friesen, & Hager, 2008). Our faces convey basic information to the outside world. Happiness is associated with an upturned mouth and slightly closed eyes; fear with an open mouth and wide-eyed stare. Shifty eyes and pursed lips convey a lack of trustworthiness. The impact of facial expressions in conversation is instantaneous. Our brains may register them as “a feeling” about someone’s character. For this reason, it is important to consider how we appear in business as well as what we say. The muscles of our faces convey our emotions. We can send a silent message without saying a word. A change in facial expression can change our emotional state. Before an interview, for example, if we focus on feeling confident, our face will convey that confidence to an interviewer. Adopting a smile (even if we’re feeling stressed) can reduce the body’s stress levels.

The position of our body relative to a chair or other person is another powerful silent messenger that conveys interest, aloofness, professionalism, or lack thereof. Head up, back straight (but not rigid) implies an upright character. In interview situations, experts advise mirroring an interviewer’s tendency to lean in and settle back in a seat. The subtle repetition of the other person’s posture conveys that we are listening and responding.

The meaning of a simple touch differs between individuals, genders, and cultures. In Mexico, when doing business, men may find themselves being grasped on the arm by another man. To pull away is seen as rude. In Indonesia, to touch anyone on the head or to touch anything with one’s foot is considered highly offensive. In the Far East and some parts of Asia, according to business etiquette writer Nazir Daud, “It is considered impolite for a woman to shake a man’s hand” (Daud, 2008). Americans, as we have noted above, place great value in a firm handshake. But handshaking as a competitive sport (“the bone-crusher”) can come off as needlessly aggressive both at home and abroad.

Anthropologist Edward T. Hall coined the term proxemics to denote the different kinds of distance that occur between people. These distances vary among cultures. The chart below outlines the basic proxemics of everyday life and their associated meaning (Hall, 1966).

Distance between speakers is partially determined by their intimacy level

Distance between speakers is partially determined by their intimacy level.

Source: Hall, E. T. (1966). The hidden dimension . New York: Doubleday.

Standing too far away from a colleague (public speaking distance) or too close to a colleague (intimate distance for embracing) can thwart an effective verbal communication in business.

Communication Channels

The channel, or medium, used to communicate a message affects how accurately the message will be received. Channels vary in their “information-richness.” Information-rich channels convey more nonverbal information. Research shows that effective managers tend to use more information-rich communication channels than less effective managers (Allen & Griffeth, 1997′ Yates & Orlikowski, 1992). The figure below illustrates the information richness of different channels.

Figure 8.10

Information Channel Information Richness
Face-to-face conversation High
Videoconferencing High
Telephone conversation High
E-mails Medium
Handheld devices Medium
Blogs Medium
Written letters and memos Medium
Formal written documents Low
Spreadsheets Low

Information channels differ in their richness.

Sources: Adapted from information in Daft, R. L., & Lenge, R. H. (1984). Information richness: A new approach to managerial behavior and organizational design. In B. Staw & L. Cummings (Eds.), Research in organizational behavior, vol . 6 (pp. 191–233). Greenwich, CT: JAI Press; Lengel, R. H., & Daft, D. L. (1988). The selection of communication media as an executive skill. Academy of Management Executive , 11 , 225–232.

The key to effective communication is to match the communication channel with the goal of the message (Barry & Fulmer, 2004). For example, written media may be a better choice when the sender wants a record of the content, has less urgency for a response, is physically separated from the receiver, and doesn’t require a lot of feedback from the receiver, or when the message is complicated and may take some time to understand.

Oral communication, on the other hand, makes more sense when the sender is conveying a sensitive or emotional message, needs feedback immediately, and does not need a permanent record of the conversation.

Figure 8.11 Guide for When to Use Written versus Verbal Communication

Use Written Communication When: Use Verbal Communication When:
conveying facts conveying emotion and feelings
the message needs to become part of a permanent file the message does not need to be permanent
there is little time urgency there is time urgency
you do not need immediate feedback you need immediate feedback
the ideas are complicated the ideas are simple or can be made simple with explanations

Figure 8.12

Paint sample strips

Make sure to match the medium to the task. Trying to accomplish a visual task such as choosing colors is more challenging on the phone versus in person.

Mike – Choosing Colors – CC BY-NC-ND 2.0.

Like face-to-face and telephone conversations, videoconferencing has high information richness, because receivers and senders can see or hear beyond just the words that are used—they can see the sender’s body language or hear the tone of their voice. Handheld devices, blogs, and written letters and memos offer medium-rich channels, because they convey words and pictures or photos. Formal written documents, such as legal documents and budget spreadsheets, convey the least richness, because the format is often rigid and standardized. As a result, the tone of the message is often lost.

The growth of e-mail has been spectacular, but it has also created challenges in managing information and increasing the speed of doing businesses. Over 100 million adults in the United States use e-mail at least once a day (Taylor, 2002). Internet users around the world send an estimated 60 billion e-mails each day, and a large portion of these are spam or scam attempts (60 Billion emails sent daily worldwide, 2006). That makes e-mail the second most popular medium of communication worldwide, second only to voice. Less than 1% of all written human communications even reaches paper these days (Isom, 2008). To combat the overuse of e-mail, companies such as Intel have even instituted “no e-mail Fridays.” During these times, all communication is done via other communication channels. Learning to be more effective in your e-mail communications is an important skill. To learn more, check out the OB Toolbox on business e-mail do’s and don’ts.

OB Toolbox: Business E-mail Do’s and Don’ts

  • DON’T send or forward chain e-mails.
  • DON’T put anything in an e-mail that you don’t want the world to see.
  • DON’T write a message in capital letters—this is the equivalent of SHOUTING.
  • DON’T routinely CC everyone. Reducing inbox clutter is a great way to increase communication.
  • DON’T hit send until you’ve spell-checked your e-mail.
  • DO use a subject line that summarizes your message, adjusting it as the message changes over time.
  • DO make your request in the first line of your e-mail. (And if that’s all you need to say, stop there!)
  • DO end your e-mail with a brief sign-off such as, “Thank you,” followed by your name and contact information.
  • DO think of a work e-mail as a binding communication.
  • DO let others know if you’ve received an e-mail in error.

Sources: Adapted from information in Leland, K., & Bailey, K. (2000). Customer service for dummies . New York: Wiley; Information Technology Services. (1997). Top 10 email dos and top ten email don’ts. Retrieved July 1, 2008, from the University of Illinois at Chicago Medical Center Web site: http://www.uic.edu/hsc/uicmc/its/customers/email-tips.htm ; Kawasaki, G. (2006, February 3). The effective emailer. Retrieved July 1, 2008, from How to Change the World Web site: http://blog.guykawasaki.com/2006/02/the_effective_e.html .

An important although often ignored rule when communicating emotional information is that e-mail’s lack of richness can be your loss. As we saw in the chart above, e-mail is a medium-rich channel. It can convey facts quickly. But when it comes to emotion, e-mail’s flaws make it a far less desirable choice than oral communication—the 55% of nonverbal cues that make a conversation comprehensible to a listener are missing. Researchers also note that e-mail readers don’t pick up on sarcasm and other tonal aspects of writing as much as the writer believes they will (Kruger, 2005).

The sender may believe that certain emotional signifiers have been included in a message. But, with written words alone, those signifiers are not there. This gap between the form and content of e-mail inspired the rise of emoticons—symbols that offer clues to the emotional side of the words in each message. Generally speaking, however, emoticons are not considered professional in business communication.

You might feel uncomfortable conveying an emotionally laden message verbally, especially when the message contains unwanted news. Sending an e-mail to your staff that there will be no bonuses this year may seem easier than breaking the bad news face-to-face, but that doesn’t mean that e-mail is an effective or appropriate way to break this kind of news. When the message is emotional, the sender should use verbal communication. Indeed, a good rule of thumb is that more emotionally laden messages require more thought in the choice of channel and how they are communicated.

Career Advice

Communication can occur without you even realizing it. Consider the following: Is your e-mail name professional? The typical convention for business e-mail contains some form of your name. While an e-mail name like “LazyGirl” or “DeathMonkey” may be fine for chatting online with your friends, they may send the wrong signal to individuals you e-mail such as professors and prospective employers.

Is your outgoing voice mail greeting professional ? If not, change it. Faculty and prospective recruiters will draw certain conclusions if, upon calling you, they get a message that screams, “Party, party, party!”

Do you have a “private” social networking Web site on MySpace.com, Facebook.com, or Xanga.com ? If so, consider what it says about you to employers or clients. If it is information you wouldn’t share at work, it probably shouldn’t be there.

Googled yourself lately ? If not, you probably should. Potential employers have begun searching the Web as part of background checking, and you should be aware of what’s out there about you.

Direction of Communication Within Organizations

Information can move horizontally, from a sender to a receiver, as we’ve seen. It can also move vertically, down from top management, or up from the front line. Information can also move diagonally between and among levels of an organization, such as a message from a customer service rep to a manager in the manufacturing department or a message from the chief financial officer sent down to all department heads.

Figure 8.13

Communication: upward to a supervisor; laterally to a coworker; downward to a subordinate; and diagonally to a different department

Organizational communication travels in many different directions.

There is a chance for these arrows to go awry, of course. As Mihaly Csikszentmihalyi, author of best-selling books such as Flow , has noted, “In large organizations the dilution of information as it passes up and down the hierarchy, and horizontally across departments, can undermine the effort to focus on common goals.” [1]

The organizational status of the sender can impact the receiver’s attentiveness to the message. For example, consider the following: A senior manager sends a memo to a production supervisor. The supervisor, who has a lower status within the organization, is likely to pay close attention to the message. The same information conveyed in the opposite direction, however, might not get the attention it deserves. The message would be filtered by the senior manager’s perception of priorities and urgencies.

Requests are just one kind of communication in business. Other communications, either verbal or written, may seek, give, or exchange information. Research shows that frequent communications with one’s supervisor is related to better job performance ratings and overall organizational performance (Snyder & Morris, 1984; Kacmar et al., 2003). Research also shows that lateral communication done between peers can influence important organizational outcomes such as turnover (Krackhardt & Porter, 1986).

Figure 8.14 How Managers Spend Time Communicating at Work

How Managers Spend Time Communicating at Work. 46% subordinates, 23% external others, 17% internal others, and 14% superiors

Source: Adapted from information in Luthans, F., & Larsen, J. K. (1986). How managers really communicate. Human Relations , 39 , 161–178.

External Communications

External communications deliver specific businesses messages to individuals outside an organization. They may announce changes in staff or strategy, earnings, and more. The goal of an external communication is to create a specific message that the receiver will understand and share with others. Examples of external communications include the following.

Press Releases

Public relations professionals create external communications about a client’s product, services, or practices for specific receivers. These receivers, it is hoped, will share the message with others. In time, as the message is passed along, it should appear to be independent of the sender, creating the illusion of an independently generated consumer trend, public opinion, and so on.

The message of a public relations effort may be b2b (business to business), b2c (business to consumer), or media related. The message can take different forms. Press releases try to convey a newsworthy message, real or manufactured. It may be constructed like a news item, inviting editors or reporters to reprint the message in part or as a whole, with or without acknowledgement of the sender’s identity. Public relations campaigns create messages over time through contests, special events, trade shows, and media interviews in addition to press releases.

Advertising places external business messages before target receivers through media buys. A media buy is a fee that is paid to a television network, Web site, magazine, and so on by an advertiser to insert an advertisement. The fee is based on the perceived value of the audience who watches, reads, listens to, or frequents the space where the ad will appear.

In recent years, receivers have begun to filter advertiser’s messages. This phenomenon is perceived to be a result of the large amount of ads the average person sees each day and a growing level of consumer wariness of paid messaging. Advertisers, in turn, are trying to create alternative forms of advertising that receivers won’t filter. The advertorial is one example of an external communication that combines the look of an article with the focused message of an ad. Product placements in videos, movies, and games are other ways that advertisers strive to reach receivers with commercial messages.

A Web page’s external communication can combine elements of public relations, advertising, and editorial content, reaching receivers on multiple levels and in multiple ways. Banner ads, blogs, and advertiser-driven “click-through” areas are just a few of the elements that allow a business to deliver a message to a receiver online. The perceived flexibility of online communications can impart a less formal (and therefore, more believable) quality to an external communication. A message relayed in a daily blog post, for example, will reach a receiver differently than if it is delivered in an annual report. The popularity and power of blogs is growing, with 11% of Fortune 500 companies having official blogs (up from 4% in 2005). In fact, blogs have become so important to companies such as Coca-Cola Company, Eastman Kodak Company, and Marriott International Inc. that they have created official positions within their organizations titled “chief blogging officer” (Chief blogging officer, 2008). The “real-time” quality of Web communications may appeal to receivers who might filter out traditional ads and public relations messages because of their “prefab” quality. Despite a “spontaneous” feel, many online pages can be revisited many times in a single day. For this reason, clear and accurate external communications are as vital for online use as they are in traditional media.

Customer Communications

Customer communications can include letters, catalogs, direct mail, e-mails, text messages, and telemarketing messages. Some receivers automatically filter these types of bulk messages. Others will be receptive. The key to a successful external communication to customers is to convey a business message in a personally compelling way—dramatic news, a money-saving coupon, and so forth.

Key Takeaway

Types of communication include verbal, written, and nonverbal. Surprisingly, 55% of face-to-face communication comes from nonverbal cues such as tone or body language. Different communication channels are more or less effective at transmitting different kinds of information. In addition, communication flows in different directions within organizations.

  • How aware are you of your own body language? Has your body language ever gotten you in trouble while communicating with someone?
  • In your experience, how is silence used in communication?
  • If the meaning behind verbal communication is only 7% words, what does this imply for written communication?
  • How could you use your knowledge of communication richness to be more effective in your own communications?
  • What are the three biggest advantages and disadvantages you see regarding technology and communications?

Allen, D. G., & Griffeth, R. W. (1997). Vertical and lateral information processing; Fulk, J., & Boyd, B. (1991). Emerging theories of communication in organizations. Journal of Management , 17 , 407–446.

Barry, B., & Fulmer, I. S. (2004). The medium and the message: The adaptive use of communication media in dyadic influence . Academy of Management Review , 29 , 272–292.

Chief blogging officer title catching on with corporations. (2008, May 1). Workforce Management . Retrieved July 2, 2008, from http://www.workforce.com/section/00/article/25/50/77.html .

Daud, N. (n.d.). Business etiquette. Retrieved July 2, 2008, from http://ezinearticles.com/?Business-Etiquette—Shaking-Hands-around- the-World&id=746227 .

Ekman, P., Friesen, W. V., & Hager, J. C. The facial action coding system (FACS). Retrieved July 2, 2008, from http://face-and-emotion.com/dataface/facs/manual .

Flink, H. (2007, March). Tell it like it is: Essential communication skills for engineers. Industrial Engineer , 39 , 44–49.

Gifford, R., Ng, C. F., & Wilkinson, M. (1985). Nonverbal cues in the employment interview: Links between applicant qualities and interviewer judgments. Journal of Applied Psychology , 70 , 729–736.

Hall, E. T. (1966). The hidden dimension . New York: Doubleday.

Isom, D. K. (updated October 19, 2005). Electronic discovery: New power, new risks. Retrieved July 2, 2008, from the Utah State Bar Web site: http://utahbar.org/barjournal2000/html/november_2003_2.html .

Kacmar, K. M., Witt, L. A., Zivnuska, S., & Gully, S. M. (2003). The interactive effect of leader-member exchange and communication frequency on performance ratings. Journal of Applied Psychology , 88 , 764–772.

Krackhardt, D., & Porter, L. W. (1986). The snowball effect: Turnover embedded in communication networks. Journal of Applied Psychology , 71 , 50–55.

Kruger, J. (2005). Egocentrism over email: Can we communicate as well as we think? Journal of Personality and Social Psychology , 89 , 925–936.

Lee, D., & Hatesohl, D. Listening: Our most used communication skill . Retrieved July 2, 2008, from the University of Missouri Web site: http://extension.missouri.edu/explore/comm/cm0150.htm .

Martens, M. L., Jennings, J. E., & Devereaux, J. P. (2007). Do the stories they tell get them the money they need? The role of entrepreneurial narratives in resource acquisition. Academy of Management Journal , 50 , 1107–1132.

McCarthy, J. F. (2008). Short stories at work: Storytelling as an indicator of organizational commitment. Group & Organization Management , 33 , 163–193.

Mehrabian, A. (1981). Silent messages . New York: Wadsworth.

Patterson, K., Grenny, J., McMillan, R., & Switzler, A. (2002). Crucial conversations: Tools for talking when stakes are high . New York: McGraw-Hill.

Siegman, A. W. (1985). Multichannel integrations of nonverbal behavior . Hillsdale, NJ: L. Erlbaum Associates.

Snyder, R. A., & Morris, J. H. (1984). Organizational communication and performance. Journal of Applied Psychology , 69 , 461–465.

Taylor, C. (2002, June 10). 12 steps for email addicts. Time.com . Retrieved July 2, 2008, from http://www.time.com/time/magazine/article/0,9171,1002621,00.html .

Yates, J., & Orlikowski, W. J. (1992). Genres of organizational communication: A structurational approach to studying communication and media. Academy of Management Review , 17 , 299–326.

60 Billion emails sent daily worldwide. (2006, April 26). Retrieved July 2, 2008, from CNET.UK: http://www.cnet.co.uk/misc/print/0,39030763,49265163,00.htm .

  • Quotation listed on Inspirational Business Quotes. Retrieved July 1, 2008, from http://www.woopidoo.com/business_quotes/effort-quotes.htm . ↵

Organizational Behavior Copyright © 2017 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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types of communication assignment

40 Communication Assignment Topics

Table of Contents

What Are Communication Strategies Assignments?

Top 40 communication assignment topic ideas, tips for writing communication assignment, how to succeed with your communication research.

Communication Assignment Topics

When your college professor mentions communication assignment writing, it stands for a task that should either explore or reflect on communication strategies in a certain area. It can be anything from nursing assignments that research linguistic barriers or social events to tasks that explore physical presence vs virtual communication specifics. Since there are numerous ideas that can be explored, the majority of college students seek communication strategies assignment topics that will work. The trick is to choose your topic correctly and come up with a clear methodology to provide your readers with enough supporting evidence. The most important is to choose something that inspires and motivates you to research as you focus on your main thesis and communication methods.

  • Business Communication. 

When you are dealing with business communication assignment writing , the most important is to define what kind of strategy or leadership method is being used. It means that your topic must reflect your approach to getting the message across.

  • The role of mediation in corporate communications.
  • HR hiring methods and the use of AI-based materials.
  • Interpersonal conflict resolution methods during virtual conferences.
  • The challenges of medical data delivery in modern corporations.
  • Transnational communication methods vs outsourcing.
  • Social conflicts in the workplace.
  • Real estate ethics and persuasive communication.
  • Strategic thinking peculiarities among Asian partners of the United States.
  • Business privacy during Zoom conferences and data management challenges.
  • The linguistic challenges during virtual meetings: communication barriers.
  • Public Relation Topics. 

Unlike assignment topics for business communication, public relation writing involves dealing with less commercial matters. Some examples would include school education or college initiatives among other things.

  • The role of authoritarian communication methods during public gatherings.
  • Labor unions in the United States: pros and cons of current management methods.
  • The psychological effect of the teacher’s authority in private US schools.
  • Should college learners be allowed to shape their learning curriculum?
  • The use of special education communication methods in college studies.
  • Should marketing teams appeal to public surveys?
  • Plagiarism cases in public speeches and strategic plans.
  • Multilingual employees in the public relation sector: the cultural benefits.
  • The use of preventive dialogue and surveillance in the United States.
  •  How does gender affect public negotiations during social protests?
  • Analytical Communication Assignment Topics. 

The majority of communication research topics will require additional analysis as one explores the variety of methods that have been implemented for a positive outcome. As you choose an analytical subject, try to narrow it down for the best results.

  • The role of analysis in the perception of religious beliefs and social restrictions in Japan.
  • Should the refugees in the United States learn the local culture to adjust their lives?
  • Analysis of gender relations in the modern IT sector.
  • Communication barriers caused by the Covid-19 situation.
  • Teaching culture vs practical learning among engineering students.
  • Analysis of credibility of the modern environmental research press.
  • The communication gap between the younger and the older populations.
  • The use of “fake” information stirs a social communication conflict.
  • TV Advertisement methods and the perception analysis.
  • The role of the cultural background for communicative leadership methods.
  • Social Media & Journalism Communication Assignment Ideas. 

Speaking of communication skills topics for assignment, one should focus on social media as it requires specific knowledge and an adjustment of current communication methods that have been used during physical meetings or even before the Covid-19 pandemic.

  • The lack of emotional belonging during virtual meetings.
  • The negative role of social media language and emoticons.
  • Virtual relationships: how have our communication strategies changed?
  • Instagram vs Facebook: what communication skills are required?
  • Youth culture online two decades ago: what changes can be spotted?
  • The role of linguistic skills during online video gaming.
  • Online journalism vs newspapers in print.
  • Should bloggers receive professional journalist education?
  • How does paraphrasing affect the final message that’s communicated?
  • Social media influencers: marketing or hype?

When you know an approximate topic that you would like to explore, make sure that you follow these tips:

  • Research your topic to understand what challenges are most apparent and what sub-areas require additional coverage.
  • Study your grading rubric to determine what kind of communication assignment type is required. It can be compare-and-contrast, argumentative, reflective, explanatory, and many other essay types.
  • Choose your communication research method: analytical, comparative, critical, etc.
  • Introduce your target audience to explain what communicative issues you are facing.
  • Implement surveys, personal interviews, and seek primary sources to make your communication assignment credible.
  • Provide information from both sides of the issue, meaning that a counter-arguments paragraph may be necessary.

Follow your instructions and ask questions when something is unclear. The purpose is to explore communication methods by explaining your academic objectives and the methodologies that you implement.

Your assignment can be completed in 3 hours!

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As you are seeking communication assignment help or just browsing topics, the most important is to narrow your topic down and choose a methodology that will fit your subject (social science, interpretive, analytical approaches). It means that your purpose is to be argumentative or persuasive, analytical or reflective as you discuss relevant communication strategies. Research both pros and cons, voice opinions, use an analytical writing tone, and remember to provide a source for anything that is not your author’s voice. Following these simple rules will help you to save time and come up with an excellent communication research assignment that will stand out from the rest!

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Home > Blog > Tips for Online Students > Types of Communication – Back to Basics

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Types of Communication – Back to Basics

types of communication assignment

Updated: June 19, 2024

Published: March 28, 2020

Types-of-Communication-—-Back-to-Basics

Trying to brush up on your basic communication knowledge? We’ve got you covered — read all about the five types of communication: verbal, nonverbal, written, visual, and listening. Yes, listening is a type of communication too! Communication happens between the sender and receiver, and can occur in groups as well. People often take it for granted, but it is an essential part of being human.

Learn all about the five types of communication below.

Importance of Communication

Effective communication is critical for personal relationships, professional success, and societal cohesion. Clear and concise communication leads to understanding, collaboration, and conflict resolution. It’s so important in all aspects of life, helping you build strong connections and solve problems.

Variety in Communication: Choose Wisely

We are lucky as humans to have a whole host of communication types available for us at our fingertips. But with great variety comes the responsibility to choose your method wisely!

For example, the best way to apply for a job is a written message (preferably over email) to the hiring manager — not a verbal, spoken message in passing. Similarly, you may not want to break bad news using a written form over text, but rather in verbal/visual form where you can accurately portray your message in a sensitive matter. More on these types below!

Interpersonal Communication

When referencing communication types, people are usually speaking about interpersonal communication, as opposed to intrapersonal communication. The difference is simple. Interpersonal communication is communication that occurs between people or between groups, whereas intrapersonal communication is communication that occurs within one’s own mind.

One common form of interpersonal communication is that which occurs between a small group of people. Group members are usually face-to-face and participate in dialogue with one another, which can either be directed, planned, or spontaneous. Having open interpersonal communication with others helps to break down barriers and increase understanding. It

important for intercultural communication, workplace communication, and for personal relationships as well.

Photo by  Brooke Cagle  on  Unsplash

Types of communication.

The five types of communication you need to know about are verbal communication, nonverbal communication, written communication, visual communication, and listening.

1. Verbal Communication

Verbal communication encompasses all communication using spoken words, or unspoken words as in the case with sign language. It is important to understand how to effectively communicate your ideas verbally in order to avoid misunderstandings and maximize interest while you speak. Make sure to use the right type of language, speak clearly, know your audience, respond in the best way, and use an appropriate tone when speaking.

Two students sitting on bench talking in winter

2. Nonverbal Communication

What is actually being said is only half the battle — the rest lies in what isn’t being said. This means your tone, facial expressions, body language, hand movements, and eye contact. When you make yourself aware of what the rest of you is doing as you speak, you can make corrections and eventually use all the right nonverbal cues to convey your point.

3. Written Communication

Written communication is a form of verbal communication, but it is so different than spoken verbal communication that this form gets its own separate type. Written communication can take the form of anything you write or type such as letters, emails, notes, texts, billboards, even a message written in the sky! With written communication, it is important you know your audience, your purpose, and maintain consistency throughout your written message.

4. Visual Communication

Visual communication is one you may not have heard of, but it is one that complements the other types of communication well. Visual communication is delivering information, messages, and points by way of graphical representations, or visual aids. Some commonly used examples are slide presentations, diagrams, physical models, drawings, and illustrations. When you use visual communication in addition to verbal, nonverbal, and written communication, you create a very effective way for your message to be heard and understood.

Thought bubble made of crumpled yellow papers on green background

5. Listening

Listening is a surprisingly important part of communication and in order to be a great communicator, you must master the art of listening. Remember that listening doesn’t just mean hearing, or politely waiting for your turn to speak. When others are speaking, you should practice active listening, which means that you are engaging your mind while the person speaks, intently focusing on what they are saying.

Formal Communication vs Informal Communication

Another way that types of communication can be broken down into is in formal vs informal communication. There are times when one should be used over the other, such as when delivering a speech (formal), or when making brunch plans with a friend (informal).

In formal communication, where conversation partners are part of a group, organization, or society, there are three types of communication:

  • Vertical: Information flows freely up and down the organizational structure. For example, your boss’s boss speaks to you, you speak to your boss, and you speak to the employees under you.
  • Horizontal: This is where information or communication flows across a structure. For example, you and your coworkers speak together back and forth.
  • Diagonal: Finally, there is diagonal formal communication where all levels communicate with one another in any direction.

Online Communication

Communicating over the internet comes with special considerations. When you combine anonymity with a wide reach, messages can get muddled. Just think about how communication works on social media platforms.

With the University of the People , however, we make it a point to deliver the most effective online communication possible — we are 100% online, after all. Through their discussion boards and peer assessments, students communicate thoughts and ideas wherever and whenever they want.

Photo by  Glenn Carstens-Peters  on  Unsplash

Emotional awareness in communication.

One of the most poorly covered, but very important aspects of communication is emotional awareness. Emotional awareness is the ability to understand others’ feelings as well as your own, and take note of how that may be affecting a current situation. It is imperative that you have high emotional awareness in order to be an effective communicator. Here are some ways to improve your emotional awareness in communication:

  • Use Empathy: Empathetic people are able to understand others’ emotions. Once you have that down, you can start to relate to them during your conversation.
  • Consider Your Own Emotions: Your own feelings may be getting in the way of either delivering or receiving the message clearly. Check how you are feeling and be aware of how that may influence your communication ability.
  • Think of Others’ Emotions: Remember the ways your own mood and emotions affect your ability to communicate and apply that to others. Take time to consider that someone’s mood or previous experience may be affecting their actions.
  • Build Trust: You can build trust by having open and honest conversations, as well as matching your nonverbal cues such as tone, facial expressions, and body language to your verbal ones.
  • Recognize and Correct Misunderstandings: Misunderstandings are the barrier to great communication. The more quickly to discover and correct them, the more calm everyone will be, and the quicker you’ll get on the right track.

Communicating in Difficult Situations

One of the hardest parts of communication is when you need to deliver some not-so-great information. It’s important to choose the best type of communication in that case, whether it is in person, written, formal or informal — only you know the message and who you need to deliver it to.

When you communicate in difficult situations, it can be overwhelming or emotional for both the sender and receiver of the message. Try to remember emotional awareness in difficult situations and you will do fine!

Tips for Improving Your Communication Style

Enhance your communication skills with these practical strategies:

  • Active Listening : Focus fully on the speaker, avoid interrupting, and respond thoughtfully. This shows respect and ensures you understand their message.
  • Clarity : Speak clearly and concisely. Use simple language and avoid jargon to make your message easy to understand.
  • Empathy : Put yourself in the other person’s shoes. Understanding their feelings and perspectives helps build stronger connections.
  • Adaptability : Adjust your communication style based on the context and audience. Different situations may require different approaches.
  • Continuous Practice and Feedback : Regularly practice your communication skills and seek feedback to refine and improve them.

By focusing on these areas, you can improve both your verbal and non-verbal communication, leading to more effective interactions.

The Bottom Line

It’s important to know and understand all types of communication so that you can learn to use them effectively and become a great communicator. You are already on your way there after reading this guide — happy communicating!

FAQ Section

What are the fundamental types of communication essential for effective understanding.

The fundamental types of communication are verbal, nonverbal, written, visual, and listening. Each type plays a crucial role in ensuring effective understanding and conveying messages accurately.

Can effective communication skills be learned and improved over time?

Effective communication skills can be learned and improved through practice, feedback, and training. Regularly engaging in conversations, seeking constructive criticism, and participating in communication workshops can enhance these skills.

How do communication skills contribute to personal and professional success?

Good communication skills contribute to personal and professional success by improving relationships, facilitating teamwork, and enhancing problem-solving abilities. Clear communication helps express ideas effectively and build trust.

What ethical considerations should be kept in mind when communicating with others?

Ethical considerations include honesty, respect, confidentiality, and fairness. It’s important to be truthful, respect others’ viewpoints, maintain privacy, and ensure communication is free from bias and prejudice.

Can miscommunication lead to conflicts, and how can these conflicts be resolved?

Yes, miscommunication can lead to conflicts. These conflicts can be resolved through active listening, seeking clarification, addressing misunderstandings promptly, and engaging in open and respectful dialogue.

How can clear and concise communication enhance teamwork and collaboration?

Clear and concise communication enhances teamwork and collaboration by ensuring all team members understand their roles, responsibilities, and project goals. It reduces misunderstandings and fosters a collaborative work environment.

How can technology enhance or hinder communication in modern society?

Technology can enhance communication by providing various instant and efficient interaction platforms, such as emails, video calls, and messaging apps. However, it can hinder communication through misunderstandings in text-based communication and the lack of nonverbal cues.

What are the consequences of poor communication in various contexts?

Poor communication can lead to misunderstandings, conflicts, decreased productivity, and strained relationships in both personal and professional contexts. It can also result in errors and decreased team morale.

What role does body language play in conveying messages accurately?

Body language plays a significant role in conveying messages accurately by complementing verbal communication. It includes facial expressions, gestures, posture, and eye contact, which can reinforce or contradict what is being said.

How can you proactively assess and improve your communication skills?

You can assess and improve your communication skills by seeking feedback, practicing active listening, engaging in public speaking, participating in communication training sessions, and self-reflecting on your communication experiences.

In this article

At UoPeople, our blog writers are thinkers, researchers, and experts dedicated to curating articles relevant to our mission: making higher education accessible to everyone. Read More

Types of communication

Learn the four key types of communication, improve your own communication skills and promote effective communication within your organisation.

communication icon

Ivan Andreev

Demand Generation & Capture Strategist, Valamis

January 19, 2021 · updated July 10, 2024

9 minute read

After reading this guide, you will better understand the four main types of communication: Verbal, non-verbal, written, and visual.

You will be able to use this information to improve your own communication and make sure that you are promoting effective communication skills within your organisation.

  • Non-verbal communication
  • Verbal communication
  • Written communication
  • Visual communication

4 Types of communication

While it is easy to think of communication as simply the verbal transmission of information from one person to another, it is so much more than that.

Communication ranges from non-verbal, such as a glance and raised eyebrows, to verbal, such as a change in pitch and tone. Let’s take an in-depth look at all the ways that we communicate with each other.

1. Non-verbal communication

It is interesting to note that non-verbal communication is used both intentionally and unintentionally.

Most people do not have perfect control over their facial expressions – we all have heard an unprofessional comment and raised our eyebrows in response, regardless of whether or not it was wise to do so.

By learning more about how we use non-verbal communication, you will be better able to master yours and ensure that you are conveying your message exactly the way you wish to.

Facial expressions

We often use facial expressions as a way to communicate that we are listening and engaged with the person speaking.

A smile, furrowed eyebrows, or a quizzical expression all convey information to the speaker about how you are responding to their conversation.

They work to help grease the conversation, keeping it going without having to interject verbally to confirm your continued interest.

If you have ever spoken to a stone-faced person, you will know how important facial expressions are in a conversation.

How you position yourself during a conversation is important.

If you angle yourself towards the person, with a relaxed and open posture, you invite them to engage with you more fully.

Leaning back, crossing arms, or turning away from the speaker conveys a very different message – and not a positive one.

Just as no one wants to have a conversation with the back of someone’s head, talking to someone with an extremely closed posture creates a more difficult and unpleasant conversation.

Gestures and physical touch

Depending on the person, and their country of origin, they may use gestures and physical touch a lot, or almost never. However, there is a lot of information conveyed in these actions.

A gentle touch on the arm can signal encouragement, while an overly strong handshake can be an act of dominance.

Someone fidgeting with their hands while talking to you about a problem can signal guilt or avoidance and using many grand gestures while presenting an idea could convey excitement or confidence.

Eye contact

We all know the importance of eye contact.

When someone is unable to maintain eye contact, we take this to mean that they are being untruthful, shifty, or not paying attention.

Being able to maintain eye contact while listening will ensure that the speaker knows that you are present and engaged.

While speaking, it shows that you are connecting with the listener, and in cases where you are delivering unpleasant news, is doubly important.

Being able to tell someone an unpleasant message while looking them directly in the eye shows that you respect them and are an honest and sincere person.

2. Verbal communication

When we speak, we are communicating much more than just the content of our words.

We are also using pitch and tone, as well as the level of formality we use to convey important subtext to the person we are speaking with.

By carefully choosing how we use each of these aspects, we can be sure that our message is received exactly as intended.

From greeting coworkers to leading a client pitch meeting to present in front of the entire company, verbal communication factors into our work lives in a massive way.

When speaking, our emotions can often come into play.

If we are angry, upset, or frustrated, our pitch might raise, conveying to the listener that we are experiencing a strong emotion.

This is not necessarily a bad thing, but being able to control it allows you to make sure that you are effectively communicating.

We all encounter situations that are frustrating or upsetting.

Allowing that to change our tone from calm and professional to curt, short, or rude is always a mistake.

Tone conveys a lot of information to the listener about how the speaker views them.

To build positive interpersonal relationships in an office environment, we should all endeavour to speak in a professional and respectful tone.

Of course, content is the most important part of verbal communication. What we say, and the words we choose to use, are crucial.

While most office communications tend to be more formal than, for example, meeting a friend for coffee, we should make sure that we leave space for personal chats and relationship building.

Think also about how technical your content is. If you are talking with developers about specific aspects of code, you should use different terms than when talking to the marketing team about new developments within the app.

3. Written communication

Effective communication by writing is a massively important skill, especially as more people are working remotely and keep in touch throughout the workday through Skype, Slack, or other digital mediums.

From a Slack message to an email to a customer to a new employee’s training guide, we write every day and it is crucial that we understand how to do so effectively.

In fact, as we increasingly rely on written communication, we are all faced with just how easy it is to create misunderstandings when using this medium.

Unclear messages, the information gone missing, or an incorrect understanding of tone or content are all problems that happen with written communication every day.

Sometimes the reader will misread the tone of a message because they are having a bad day, or just had a run-in with an unpleasant person.

No matter what, one important skill to have when relying on written communication is knowing when you need to stop using it. A simple call, in almost all cases, can solve these communication problems.

If you sense that there is a miscommunication happening, or just starting, nip it in the bud with a quick verbal chat and you’ll save a lot of time and frustration for all parties.

When writing, it is important to think about how you are presenting the information. Using paragraphs and line breaks are necessary.

Creating an impenetrable wall of text will disengage the reader – understanding and applying a proper structure will let the reader take in the information in digestible chunks.

Present your argument or thesis, take the time to back it up with clear proof, add in the relevant information to make sure that the reader understands the point fully, then close with a conclusion. 

It is a hard balance to strike between over or under explaining concepts. If you are writing instructions for a new employee, how detailed should you be?

Of course, this depends on the person, but over-explaining a little bit is much better than leaving the reader clueless.

Be thoughtful about your audience, what will they know and what do you need to explain in more detail? 

Written content tends to be a bit more formal than verbal.

Leave out the slang, use proper punctuation and spelling, and remember that anything written – especially in the digital age – will remain, even if you delete it.

Err on the side of professionalism every time you write something. Messages on Slack, for example, do not need to be written as formally as a cover letter, but they should be polite, professional, and well-written.

Be aware that written jokes can fall flat without the added context of tone or facial expressions.

4. Visual communication

Visual has become the most used type of communication, driven by social media, YouTube, and other platforms of the digital era.

As more and more people and organisations use these channels of communication, the more we are used to, and even dependent upon, using visual communication to stand out in a crowded platform.

Understanding that your visual communication must be in line with your brand and marketing, and knowing that there must be a developed and cohesive strategy for that, is crucial.

We rely heavily on visual communication.

There are many ways that visual communication, like charts, photographs, sketches, video, graphs, and even emojis and GIFs, can help improve the understanding of your message.

Think about how charts can bring data to life, making it much easier to understand than presenting a long stream of numbers, or how a sketch of a new UX is much more effective than a text description.

We rely on visuals to elevate our understanding of complex ideas.

While it is tempting to include visuals to add a bit of diversity and interest, you should consider what they bring to the table.

  • Are they helpful?
  • Are they necessary?
  • Do they add to the overall message?

Not all communications need to have visuals added, and in some cases, they might detract from what you are trying to communicate.

You should endeavour to make sure that you are not adding fluff to your message, but rather strengthening your audience’s understanding of it.

As with all communications, make sure that you are meeting your audience where they are.

If you are presenting complex data, include the relevant descriptions, at the right technical level, so that your audience can follow.

Don’t use images that are graphic or could be upsetting, and remember the same rule applies to visual communication as does to writing: don’t create anything that you wouldn’t want to have associated with you in the future.

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49 Communication Activities, Exercises & Games

Communication games and activities

Read on to learn about how important communication is in a relationship and how you can work on improving your communication skills.

Before you continue, we thought you might like to download our three Positive Communication Exercises (PDF) for free . These science-based tools will help you and those you work with build better social skills and better connect with others.

This Article Contains:

What are communication activities, exercises, and games, the role of communication in a relationship, how can we develop better communication skills, 18 communication games and activities for adults, 17 exercises to help improve communication in a relationship, the importance of communication in the family unit, 14 family therapy activities for communication, a take-home message.

The resources in this piece include tips, techniques, exercises, games, and other activities that give you the opportunity to learn more about effective communication, help guide your interactions with others, and improve your communication skills.

Some might feel like a chore you need to cross off your to-do list while others may make you forget you’re not just having fun with your family , but actually boosting vital life skills; however, they all have one thing in common: they will help you become a better, more effective, and more positive communicator with those who mean the most to you.

But what’s the deal with these activities, exercises, and therapy games ? Are they really that important or impactful? Do we really need to work on communicating when it seems like we’re pretty good at it already?

Communication in relationships

Check out this quote from Stephen R. Covey and take a minute to think about how vital communication really is.

The most important ingredient we put into any relationship is not what we say or what we do, but what we are. And if our words and our actions come from superficial human relations techniques rather than from our own inner core, others will sense that duplicity. We simply won’t be able to create and sustain the foundation necessary for effective interdependence.

Stephen R. Covey

As Covey notes, communication is the foundation of all of our relationships , forming the basis of our interactions and feelings about one another.

According to Australia’s Better Health Channel, communication is “ the transfer of information from one place to another ” and within relationships, it “ allows you to explain to someone else what you are experiencing and what your needs are ” (Victoria Department of Health & Human Services, n.d.).

When communication is good, we feel good about our relationships. Dr. Susan Heitler (2010) puts it this way:

When people say, ‘We have a great relationship,’ what they often mean is how they feel when they talk with one another. They mean, ‘I feel positive toward that person when we interact. I send and I receive positive vibes with them.’

Besides making our relationships easier, there are also relationship-boosting benefits to good communication:

  • Effective communication shows respect and value of the other person.
  • It helps us to better understand each other; not all communication is about understanding—some are intended to fight, dismiss, invalidate, undermine, etc.—but it should be!
  • It makes us feel more comfortable with each other and encourages even more healthy and effective communication (Abass, n.d.).

types of communication assignment

Download 3 Communication Exercises (PDF)

These detailed, science-based exercises will equip you or your clients with tools to improve communication skills and enjoy more positive social interactions with others.

Download 3 Free Communication Tools Pack (PDF)

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Fortunately, all it takes to develop better communication skills is a commitment to do so and a little bit of effort.

These tips from Australia’s Better Health Channel can help guide you toward better communication with your partner or spouse (these tips can also apply to any other relationship in your life with a little tweaking):

  • Set aside time to talk without interruption from other people or distractions like phones, computers or television.
  • Think about what you want to say.
  • Be clear about what you want to communicate.
  • Make your message clear, so that your partner hears it accurately and understands what you mean.
  • Talk about what is happening and how it affects you.
  • Talk about what you want, need and feel – use ‘I’ statements such as ‘I need’, ‘I want’ and ‘I feel’.
  • Accept responsibility for your own feelings.
  • Listen to your partner. Put aside your own thoughts for the time being and try to understand their intentions, feelings, needs and wants (this is called empathy ).
  • Share positive feelings with your partner, such as what you appreciate and admire about them, and how important they are to you.
  • Be aware of your tone of voice.
  • Negotiate and remember that you don’t have to be right all the time. If the issue you are having is not that important, sometimes let the issue go, or agree to disagree (Victoria Department of Health & Human Services, n.d.).

If you’re experiencing high levels of conflict in your relationship(s), the Better Health Channel has some specific recommendations for you:

  • Avoid using the silent treatment.
  • Don’t jump to conclusions. Find out all the facts rather than guessing at motives.
  • Discuss what actually happened. Don’t judge.
  • Learn to understand each other, not to defeat each other.
  • Talk using the future and present tense, not the past tense.
  • Concentrate on the major problem, and don’t get distracted by other minor problems.
  • Talk about the problems that hurt your or your partner’s feelings, then move on to problems about differences in opinions.
  • Use ‘I feel’ statements, not ‘You are’ statements (Victoria Department of Health & Human Services, n.d.).

8 Tips on How to Teach Communication Skills

Teaching Communication

This useful framework comes from Alice Stott at Edutopia (2018):

  • Physical: How a speaker uses their body language, facial expressions, and voice.
  • Linguistic: The speaker’s use of language, including their understanding of formality and rhetorical devices.
  • Cognitive: The content of what a speaker says and their ability to build on, challenge, question, and summarize others’ ideas.
  • Social and emotional : How well a speaker listens, includes others, and responds to their audience (Stott, 2018).

Once you have a good framework for understanding communication, try these 8 ways to foster effective communication in your children or students:

  • Teach your kids empathy so they can get a sense of what the other person is thinking and feeling.
  • Teach your kids conversation skills with techniques like puppets and video modeling, which they can then apply in exercises and activities.
  • Establish listening and speaking procedures in the classroom or at home (e.g., Dr. Allen Mendler’s SLANT strategy : Sit up straight, Listen, Answer and ask questions, Nod to show interest, Track the speaker; Mendler, 2013).
  • Teach respectful vocabulary and remind students that being “cold” (passive) or “hot” (angry) will probably result in less understanding and more conflict.
  • Teach the power of pausing (e.g., encourage them to pause, think, and ask questions like “What do you mean by that?” and “Why?”).
  • Have your kids practice speaking and listening in natural settings (e.g., outside of the home and classroom).
  • Encourage introspection in your children; it will help them understand themselves better as well as those around them.
  • Practice taking turns with a talking stick or a ball, teaching your children that they can speak when they have the object but they are expected to listen when others are talking (Stanfield, 2017).

One of the most effective ways to avoid unnecessary disputes is to practice non-violent communication (NVC). According to Rosenberg (1999), non-violent communication methods can serve us in three ways:

  • It can increase your ability to live with choice, meaning, and connection
  • It helps connect empathically with yourself and others to have more satisfying relationships
  • It shares resources so everyone is able to benefit

In an effort to exemplify the various forms that communication can take, we want to share some key differences between passive, assertive, and aggressive communication styles.

  • Specifically, a passive communicator prioritizes the needs of others, even at their own expense. This often leads to being taken advantage of and having their own needs disregarded by others as well.
  • An assertive communicator mirrors the values of NVC, which is what we should aim for. This communication style emphasizes the importance of all parties’ needs and is defined by confidence and the willingness to compromise
  • Aggressive communication, also referred to as violent communication, disregards any other parties involved and consists of constant disrespect, interrupting, and domination.

Now that you are familiar with these types of communication styles, it’s time to analyze how you convey your thoughts to others (and if there is any room for improvement).

types of communication assignment

If you’re looking for some concrete ways to build communication skills in adults, you’ve come to the right place. Below are 18 games, activities, and exercises that you can use to help adults develop more effective listening and communication skills.

5 Communication Activities for Adults

To get started improving your (or your team’s, or your student’s) communication skills, give these 5 activities a try.

1. Card Pieces

This exercise from the team at MindTools is a good way to help participants develop more empathy, consider other perspectives, build their communication and negotiation skills.

First, make sure you have enough people for at least three teams of two, enough playing cards to give out between 4 and 6 cards to each person, and 15 minutes to spare.

Here’s how the activity works:

  • Cut each playing card into half diagonally, then in half diagonally again, so you have four triangular pieces for each card.
  • Mix all the pieces together and put equal numbers of cards into as many envelopes as you have teams.
  • Divide people up into teams of three or four. You need at least three teams. If you’re short of people, teams of two will work just as well.
  • Give each team an envelope of playing card pieces.
  • Each team has three minutes to sort its pieces, determine which ones it needs to make complete cards, and develop a bargaining strategy.
  • After three minutes, allow the teams to start bartering for pieces. People can barter on their own or collectively with their team. Give the teams eight minutes to barter.
  • When the time is up, count each team’s completed cards. Whichever team has the most cards wins the round.

Afterward, you can use these questions to guide discussion on the exercise:

  • Which negotiation strategies worked? Which didn’t?
  • What could they have done better?
  • What other skills, such as active listening or empathy, did they need to use?

2. Listen and Draw

This game is easy to play but not so easy to “win.” It requires participants’ full attention and active listening.

Gather your group of participants together and hand out a piece of paper and a pen or pencil to each player. Tell them you will give them verbal instructions on drawing an object, one step at a time.

For example, you might give them instructions like:

  • Draw a square, measuring 5 inches on each side.
  • Draw a circle within the square, such that it fits exactly in the middle of the square.
  • Intersect 2 lines through the circle, dividing the circle into 4 equal parts.

As the exercise continues, it will get progressively harder; one misstep could mean that every following instruction is misinterpreted or misapplied. Participants will need to listen carefully to ensure their drawing comes out accurately. Once the instructions have all been read, compare drawings and decide who won.

For added engagement, decide in advance on what the finished product is supposed to represent (e.g., a spiderweb, a tree).

3. Communication Origami

This is a great exercise to help people understand that we all hear and interpret things differently, even if we are given the exact same information.

Here’s how it works:

  • Give one sheet of standard-sized paper (8.5 x 11 inches) to each participant.
  • Tell your participants that you will be giving them step-by-step instructions on how to fold their piece of paper into an origami shape.
  • Inform your participants that they must keep their eyes and mouths closed as they follow instructions; they are not allowed to look at the paper or ask any clarifying questions.
  • Give the group your instructions on how to fold the paper into the origami shape of your choice.
  • Once the instructions have all been given, have everyone open their eyes and compare their shape with the intended shape.

You will likely find that each shape is a little bit different! To hit the point home, refer to these discussion points and questions:

  • Make the point that each paper looks different even though you have given the same instructions to everybody. What does this mean?
  • Ask the group if you think the results would have been better if they kept their eyes open or were allowed to ask questions.
  • Communicating clearly is not easy, we all interpret the information we get differently that’s why it’s very important to ask questions and confirm understanding to ensure the communicated message is not distorted.

4. Guess the Emotion

Another useful exercise from the Training Course Material website is called “ Guess the Emotion .” As you might expect, it involves acting out and guessing emotions. This helps all participants practice empathy and better understand their coworkers or group members’ reactions.

Follow these instructions to play this engaging game:

  • Divide the group into two teams.
  • Place on a table (or put in a box) a packet of cards, each of which has a particular emotion typed on it
  • Have a participant from Group A take the top card from the table and act out (pantomime) the emotion for his/her group. This is to be done in a fixed time limit (such as a minute or two).
  • If the emotion is guessed correctly by Group A, they receive ten points.
  • Now have a participant from Group B act out an emotion; award points as appropriate.
  • Rotate the acting opportunities between the two groups.
  • After 20 to 30 minutes of acting and guessing, call time and announce the winning team based on its point total.

If you have a particularly competitive group, consider giving a prize to the winning team!

5. The Guessing Game

Finally, another fun and engaging game that can boost communication skills: “ The Guessing Game. ” You will probably recognize this game, as it’s similar to what many people know as “ Twenty Questions ,” except there is no hard limit on the number of questions you can ask.

To start, separate the group into two teams of equal (or roughly equal) size. Instruct one player from each team to leave the room for one minute and come up with a common object that can be found in most offices (e.g., a stapler, a printer, a whiteboard).

When this person returns, their teammates will try to guess what the object is by asking only “Yes or No” questions (i.e., questions that can only be answered with “yes” or “no”). The team can ask as many questions as they need to figure it out, but remind them that they’re in competition with the other team. If there’s time, you can have multiple rounds for added competition between the teams.

Take the last 10 minutes or so to discuss and debrief. Use the following points and questions to guide it:

  • Tell the group that obviously it took a long time and effort for us to find out the object in each round, but what if we didn’t have time and only had one question to ask to find out the object, what would that question be?
  • The question would be “What is the object?” which is an open-ended question.
  • Open-ended questions are an excellent way to save time and energy and help you get to the information you need fast, however, closed questions can also be very useful in some instances to confirm your understanding or to help you control the conversation with an overly talkative person/customer.

5 Listening Activities for Adults

If you’re intent on improving listening skills, in particular, you have lots of options; give these 5 activities a try.

1. Telephone Exercise

This classic exercise from Becky Norman (2018) at Sift’s Training Zone illustrates why listening is such an important skill, and why we shouldn’t ignore any opportunities to improve it.

Split your group into two even lines. At opposite ends of each line, whisper a phrase or short sentence to the person on the end and tell them to pass it on using only whispers, one person at a time. They can only repeat the phrase or sentence once.

While participants are busy passing the message along to the next person in line, play music or engage them in conversation to create some white noise. This will make it a bit more difficult but it will mimic real-life conditions, where distractions abound.

When the messages have made it to the end of each line, have the last person to receive the message in each line report out on what they heard. Next, have the first person to receive the message in each line report the original message and compare it to the final message received.

2. Stop Listening Exercise

This exercise , also from Becky Norman’s piece (2018), will show participants the emotional consequences of not listening and—hopefully—encourage them to practice better listening skills.

Split your group into two smaller groups of equal size and take one group outside the room. Tell them that they are instructed to stop listening to their partner after about 30 seconds, and to be open in showing their disinterest. Tell the other group to think of something that they are passionate about and be prepared to tell their soon-to-be partner a meaningful or personally relevant story about this topic.

Bring the other group back in, put all the participants into pairs, and tell them to get started. Observe the behavior from the listeners and the reactions from the speakers until you’re sure each speaker has picked up on what’s happening. Stop the conversations at this point and explain the instructions that were given to each group.

Facilitate a group discussion on the importance of listening, how to use active listening, and what indicates that someone is truly listening.

3. Listener and Talker Activity

The “Listener and Talker” activity is another good activity for showing the importance of active listening and giving participants a chance to practice their skills.

Divide your group into pairs, with one partner assigned to the talker role and the other assigned to the listener role. The talker’s job is to describe what he or she wants from a vacation without specifying a destination. The listener’s job is to listen attentively to what is being said (and what is not being said) and to demonstrate their listening through their behavior.

After a few minutes of active listening, the listener should summarize the three or main criteria the talker is considering when it comes to enjoying their vacation. Finally, the listener should try to sell the talker on a destination for their vacation. After a quick debrief on how well the listener listened, the two should switch roles and try the exercise again.

This exercise gives each participant a chance to practice talking about their wants and needs, as well as an opportunity to engage in active listening and use the knowledge they gained to understand and relate to the speaker.

4. Memory Test Activity

This great activity from TrainingCourseMaterial.com is called the “Memory Test” activity.

  • Tell participants that you are going to read them a list of words to test their memory.
  • Instruct them to listen carefully, as they cannot write down any of the words. Tell them you will test them later to see how many of the words they can remember.
  • When you finish reading the list of words, distract your participants by talking about something else for at least one full minute.
  • Once you have finished talking, have each participant write down as many words as they can remember from the list.

You (and your participants) will find that it’s pretty difficult to remember a list of somewhat-random words, especially when there is a break in time and another discussion in between hearing them and recalling them! Relate this to real-life listening by emphasizing the importance of paying attention to people when they are speaking to you, especially if it’s an important conversation.

5. Just Listen Activity

This activity comes from the folks at MindTools.com and offers participants a chance to communicate their feelings and provide a recap or rephrasing of another person’s feelings on a subject.

To get started, you will need an even number of people to pair off (or prepare to partner with one yourself) and eight index cards per pair. These index cards should have one topic written on each card; try to make sure the topics are interesting but not too controversial, as you don’t want listeners to dislike the speakers if they disagree with their viewpoint (e.g., you should probably avoid politics and religion).

Use these instructions to conduct the activity:

  • Have the team members sit down in their pairs.
  • Give each pair eight of the index cards.
  • Instruct one partner to choose a random card and then speak for three minutes on how he or she feels about the topic.
  • Instruct the other partner to stay quiet while the first partner talks, just listening instead of speaking.
  • After the three minutes is up, the listener has one minute to recap what the speaker said (not agree, disagree, or debate, just recap).
  • Have each pair switch roles and repeat the exercise so both partners get a chance to speak and to listen.

After each participant has played both roles, end the activity and guide a discussion with the following questions:

  • How did speakers feel about their partners’ ability to listen with an open mind? Did their partners’ body language communicate how they felt about what was being said?
  • How did listeners feel about not being able to speak about their own views on the topic? How well were they able to keep an open mind? How well did they listen?
  • How well did the listening partners summarize the speakers’ opinions? Did they get better as the exercise progressed?
  • How can they use the lessons from this exercise at work?

You will find this activity at this link , exercise #4.

6 Nonverbal Communication Activities for Adults

Nonverbal communication activities for adults

Nonverbal communication is just as important as verbal communication, if not more so!

Use these 6 activities to practice reading and “speaking” effective nonverbal messages.

1. Power of Body Language

This activity from TrainingCourseMaterial.com will help your participants work on their body language skills.

  • Tell the participants that you are going to give them a series of instructions and you want them to follow them as fast as they can.
  • Put your hand to your nose.
  • Clap your hands.
  • Touch your shoulder.
  • Stamp your foot.
  • Cross your arms.
  • Put your hand to your mouth (but while saying this one, put your hand to your nose).
  • Observe how many participants copied what you did instead of what you said.

Share this observation with your group and lead a discussion on how body language can influence our understanding and our reactions. It can reinforce what we hear or it can interfere with the verbal communication we receive. The more aware we are of this possibility, the better communicators we become. It’s vital to keep your own body language in mind, just as it’s vital to notice and understand others’ body language.

2. Clap and Follow

The “Clap and Follow” activity is a great way to practice using your body in conjunction with verbal communication.

It works like this:

  • Tell your group that this is a game that requires their full concentration.
  • When they hear one clap from the leader (you), tell them this means they should stand up.
  • When they hear two claps from the leader, they should hop once in place.
  • When they hear three claps, they should rub their belly.
  • When they hear four claps, they should do a 360-degree turn on the spot.
  • When they hear five claps, they should pat their head.
  • Begin the activity! Start with one clap, then two claps, and so on until you have given the group each instruction once.
  • Now, mix it up! Switch between the five different instructions and begin to pick up the pace. This is when the eliminations begin.
  • Each time a participant engages in the wrong activity, eliminate them from the game. Continue until there is one clear winner.

If you have a competitive group, you may want to bring a prize to ensure active engagement with the exercise. It will give participants a chance to practice nonverbal communication in a fun context.

3. Wordless Acting

This activity from Grace Fleming (2018) at ThoughtCo will show your participants how much we “speak” with our body language and facial expressions.

Here are the instructions:

  • Separate your group into pairs.
  • Assign one participant in each pair to be Partner A and the other to be Partner B.
  • Give each participant a copy of the script (copied below).
  • Instruct Participant A to read his or her lines out loud, but instruct Participant B to communicate his or her lines in a nonverbal way.
  • Provide Participant B with a secret emotional distraction written on a piece of paper (e.g., Participant B is in a rush, is really bored, or is feeling guilty).
  • Have each pair work through the script.
  • After each pair has finished working through the script, have the “A” participants guess what emotion their partner was feeling.

This is the script you will give each participant:

A: Have you seen my book? I can’t remember where I put it. B: Which one? A: The murder mystery. The one you borrowed. B: Is this it? A: No. It’s the one you borrowed. B: I did not! A: Maybe it’s under the chair. Can you look? B: Okay—just give me a minute. A: How long are you going to be? B: Geez, why so impatient? I hate when you get bossy. A: Forget it. I’ll find it myself. B: Wait—I found it!

After the activity, guide a discussion on how much information we can pick up from nonverbal communication and how important it is to regulate our bodies and our facial expressions when communicating, even if we’re also using verbal communication.

4. We Have to Move Now!

Another great exercise from Grace Fleming (2018) is called “We Have to Move Now!” and it will help your participants learn how to express and detect several different emotions.

These are the instructions for this activity:

  • Cut several strips of paper.
  • On each strip of paper, write down a mood, feeling, or disposition, like guilty, happy, suspicious, paranoid, insulted, or insecure.
  • Fold the strips of paper so you can’t see what is written on it and place them in a bowl or jar. These are your prompts.
  • Have each participant take a prompt from the bowl or jar and read the exact same sentence to the class, but with the emotion the prompt specifies.
  • The sentence everybody will read is: “We all need to gather our possessions and move to another building as soon as possible.”
  • Have the participants guess the emotion of each reader by writing down what they think the speaker is feeling (or what they are supposed to be feeling).

After each participant has had a chance to read the sentence based on one of the prompts, run through the emotions displayed and see how many each participant guessed correctly. Finally, lead a debriefing discussion on how things like tone and body language can impact the way a message is received.

5. Stack the Deck

All you’ll need for this exercise is a deck of playing cards, a blindfold for each participant, and some space to move around.

Here’s how “Stack the Deck” works:

  • Shuffle the deck of cards and hand one out to each participant.
  • Instruct the participants to keep their cards a secret; no one should see the suit or color of another participant’s card.
  • Tell the participants that they will not be allowed to talk at all during this exercise.
  • Instruct your participants to assemble into four groups according to their suit (hearts, clubs, diamonds, spades), but using only nonverbal communication.
  • If you have the time and your participants have the inclination, try blindfolding each participant and giving the same instructions—it makes it much more difficult and more time-consuming!
  • Once participants have all gathered into one of the four groups, have them line up according to their rank (Ace is the lowest, King is the highest); again, they cannot speak or show their cards to anyone during this part of the exercise.
  • The group that lines up in the right order first wins!

As always, you can offer a prize to the winning team to motivate your participants.

This exercise will show how difficult it is to communicate without words, but it will also show your participants that it is not only possible, it gets easier as they start to pick up on one another’s nonverbal cues.

You can find this exercise at this link (Activity #3).

6. Silent Movie

Finally, facilitate this activity to really drive home the importance of effective nonverbal communication.

Divide your participants into two groups. For the first half of the activity, one group will be screenwriters and the other group will be actors. In the second half, the two groups will switch roles.

Instruct the screenwriters to write a silent movie, but to keep these things in mind:

  • Silent movies tell a story without words. It’s important to start the scene with the actor doing an obvious task, like cleaning the house or rowing a boat.
  • The scene must be interrupted when a second actor (or several actors) enter the scene, and their arrival should have a big impact. The character(s) could be anyone (or anything), including burglars, salesmen, children, or even animals.
  • A physical commotion must occur.
  • The problem that is caused by the commotion must be resolved by the end of the scene.

Give the screenwriters time to write out their script, then have the actors perform the script. Once the scene is finished, have the groups switch roles.

The communication game – Asgar Hussain

2 Communication Group Activities

Other great activities for group communication include the “Square Talk” and “Follow All Instructions” activities.

1. Square Talk Activity

For this activity , you will need one blindfold for each participant, one long piece of rope for each team (teams should be composed of around 5 participants each), and 25 minutes.

Follow these steps to give this activity a try:

  • Divide your group of participants into groups of about 5 each.
  • Clear the room so you have as much space as possible.
  • Blindfold each participant and tell them their objective: to make a square from a rope (i.e., stand in the shape of a square with their team).
  • Disorientate each participant by moving them a bit, spinning them around, etc.
  • All team members are blindfolded and must remain so for the duration of the activity.
  • The rope you are holding is approximately ___ feet in length.
  • The role you are holding is knotted together to form a circle; it must not be undone.
  • You must not let go of the rope.
  • You will be told when you have 5 minutes remaining.
  • Allow the teams to work on the activity and inform them when they have 5 minutes left.

Once the teams have given this activity their best shot, use these 5 discussion questions to review the importance of good group communication:

  • Do you feel as a group you communicated effectively?
  • During the Activity, what communication skills did you use effectively?
  • During the activity, what communication skills could you have used to improve performance?
  • How important is communication in the workplace? Why?
  • What key points have you learned about communication from this activity, that you wish to apply in the workplace?

2. Follow All Instructions Activity

This activity from TrainingCourseMaterial.com is a great one for young people, but it can be used with participants of all ages. All you’ll need is a set of instructions for each participant.

  • Write all of your teams initials at the top right-hand corner of this sheet.
  • Write your first name on your sheet of paper.
  • Write the total of 3 + 16 + 32 + 64 here: __________________
  • Underline instruction 1 above.
  • Check the time by your watch with that of one of your neighbor’s.
  • Write down the difference in time between the two watches at the foot of this page.
  • Draw three circles in the left-hand margin.
  • Put a tick in each of the circles mentioned in 6.
  • Sign your signature at the foot of the page.
  • On the back of the page, divide 50 by 12.5.
  • When you get to this point in the test, stand up, then sit down and continue with the next item.
  • If you have carefully followed all these instructions, call out ‘I have’.
  • On the reverse of this page, draw quickly what you think an upright bicycle looks like from overhead.
  • Check your answer to Item 9, multiply it by 5 and write the result in the left-hand margin opposite this item.
  • Write the 5th, 10th, 9th and 20th letters of the alphabet here: ___________________
  • Punch three holes with your pen here: o o o
  • If you think you are the first person to get this far, call out ‘I’m in the lead’.
  • Underline all the even digits on the left-hand side of the page.
  • Draw triangles around the holes you punched in Item 15.
  • Now you’ve finished reading all the instructions, obey only 1, 2, 20 & 21.
  • Stand up and say, “We’re the greatest team in the World!”

As you can see, the instructions include lots of silly directives (e.g., “When you get to this point in the test, stand up, then sit down and continue with the next item.”) that will identify who is following the directions and who is not—but the person that stands is actually the one not following directions!

The first and only verbal instruction you will give participants is to read all the written instructions first before engaging in any of the directives. The first person to complete the list will be declared the winner of the activity. You can offer a prize to the winner if you think the group would be motivated by it.

This exercise is a fun way to see who is paying attention and who is skipping the most vital instruction—to read everything before acting.

types of communication assignment

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If you’re specifically looking for ways to improve your communication in a romantic relationship, these 17 exercises are a great place to start!

7 Communication Games for Couples

Defeating Divorce shares the following three games aimed at improving communication in a romantic relationship.

This game is goal-directed, meaning the couple is working towards a common goal, and that goal requires effective communication.

  • The couple sits back to back with an identical set of building blocks in front of each of them.
  • One partner uses their blocks to create some sort of building or structure.
  • The builder partner then relays a series of instructions to the other partner to help him or her build the exact same structure.
  • The listener partner must try to build the same structure based on the speaker partner’s instructions.

This game takes some serious teamwork and good communication, and it can be repeated as needed to help a couple build their skills.

2. Minefield

Communication in Relationships

You will need a blindfold for one partner, some space to navigate, and some objects with which you can create a minefield or obstacle course. Once the course is ready to go, blindfold one partner and bring them into the room.

The challenge here is for the non-blindfolded partner to guide the blindfolded partner through the obstacle course using only verbal communication. The couple will only succeed if the blindfolded partner has trust in their partner and the non-blindfolded partner is an effective verbal communicator.

Feelings of frustration are common in this game, but it can be a great way to highlight issues in communication or, alternately, highlight the couple’s communication strengths.

3. Give Me a Hand

This game is another one that can be frustrating for the couple but ultimately provides a great opportunity to build effective communication skills and unite the two in a common goal.

In this game, the couple will be given a seemingly easy task to complete, such as buttoning a shirt or tying a shoe, but with a catch—each partner will have one arm tied behind their back. The couple will find that the lack of one arm makes the task much more difficult than they might expect!

To complete the task, the couple will need to communicate effectively and coordinate their movements. It will be tough, but immensely satisfying to successfully complete this challenge!

4. Twenty Questions Times Two

If you remember the game “Twenty Questions”, you’ll recognize this game. It can be used to help couples communicate, share important details, and strengthen their connection.

Here’s how:

  • The couple should schedule some time alone, without distractions.
  • Before playing the game, each partner should come up with a list of 20 detailed personal questions to ask the other partner. The couple should feel free to get creative here!
  • Both partners take turns asking each other one question at a time.
  • When they’ve finished asking each other their questions, they should reverse them! Instead of asking questions like, “What is your favorite color?” each partner will ask, “What is my favorite color?”

This fun twist on a familiar game will result in greater knowledge and understanding of your spouse and, hopefully, better communication skills.

5. Eye-to-Eye

This game is a good way for couples to work on communicating and improving their connection, and all you need is your eyes!

Here’s how to do it:

  • The couple sits facing each other, close enough to hold hands.
  • Each partner looks directly into the other partner’s eyes.
  • Each partner should take a minute to notice the feelings they are experiencing at this point.
  • One partner begins talking about something simple and easy to discuss, like what happened that day, what they had for lunch, or something they are grateful for.
  • The other partner reciprocates with a similar conversation, all while holding eye contact.
  • The couple continues sharing things one at a time until each partner has shared at least three or four times.
  • The couple discusses what the experience was like.

Many people find this game uncomfortable at first, but with practice, it can greatly enhance your sense of intimacy with your partner.

6. The Top Three

Similar to the “three good things” exercise, this game’s aim is to boost a couple’s gratitude for one another and give them both a chance to practice expressing it. Couples should schedule a time for this game every day, but the good news is that it doesn’t take long—just a few minutes will do.

To play “The Top Three”, couples should follow these instructions:

  • At the end of each day, take some time to reflect on your day. Think about what your partner has done for you today.
  • Take turns sharing those three things with your partner and tell them what each thing meant to you.
  • Don’t forget to say “thank you” or otherwise verbally express your gratitude to your partner!

This game gets couples to practice vocalizing their appreciation and expressing gratitude, two things that are not necessarily in everyone’s daily communications but can have a big impact on a relationship.

7. Make a Playdate

Playdates are not just for kids or puppies—they are a great idea for couples as well! A play date is not your average, regularly scheduled programming sort of date, but something that is different, spontaneous, unique, and/or just plain fun!

Here are the three ground rules for the playdate:

  • It has to be something for just the couple to do and they cannot include the kids or discuss mundane things like chores or bills.
  • It has to be something that requires both partners to be present in the moment; think sailing, rock climbing, or dance lessons rather than seeing a movie or going out to dinner.
  • The couple should take turns picking the activity and try to surprise their partner with something new.

Planning this date will not only make it easier to feel connected and closer to one another, but it also provides couples with an opportunity to communicate their love for one another through their actions. Depending on the date activity, it can also provide some much-needed time for the couple to talk.

5 Exercises and Activities for Married Couples

These exercises , also from Defeating Divorce, are not just for married couples, but for anyone in a committed relationship.

1. Fireside Chats

This communication exercise is based on President Franklin D. Roosevelt’s “fireside chats,” in which he addressed the American people with the intention of making it feel as if he was speaking directly into their living room, carrying on a calm and rational discussion of important issues.

The intention of this exercise for couples is similar: to make the couple feel more connected, more aware of what is going on in each other’s lives, and to maintain a pulse on how the relationship is going.

The two partners should schedule a 15 to 30-minute “fireside chat” each week to practice their ability to speak calmly, respectfully, and effectively about important and relevant issues. They should minimize the chances of distraction (turn off the TV, put their phones on silent, etc.) and focus only on one another for these chats.

What the couple discusses is up to them, but if there are salient relationship issues, this is a good time to talk about them. If the issues are very serious, it may be a good idea to start out this exercise talking about less intense, less emotional topics before moving on to the problem areas.

2. High-Low Activity

The high-low activity also aims to help couples feel more connected and in touch with one another, which requires measured and thoughtful communication. Engaging in this exercise daily will give the couple a chance to practice their communication skills on a regular basis, as well as their active listening skills.

Here’s how the exercise works:

  • Wait until the end of the day (e.g., at the end of dinner, around bedtime) to put it into practice.
  • The couple will then “check-in” with each other about the other’s day.
  • Each partner will ask the other to share their “high” of the day or the best part of their day.
  • Next, each partner will ask the other to share their “low” of the day or the worst or most disappointing part of their day.
  • As one partner is sharing, the other should practice active listening techniques, conveying their empathy and understanding to their partner.

This simple activity will result in a more intimate and understanding relationship between the two partners, all for just a few minutes a day.

3. Listening Without Words

If a couple wants to practice both their verbal and nonverbal communication, this is a great way to do it. The “Listening Without Words” activity allows each partner to apply both verbal and nonverbal communication skills, as it involves switching between only speaking and only listening.

This is how to practice it:

  • The couple will schedule some time for themselves without kids, work, or other responsibilities interrupting them.
  • They set a timer for somewhere between 3 to 5 minutes.
  • Until the timer goes off, one partner acts as the speaker and the other acts as the listener. The speaker will talk about any subject they’d like to talk about.
  • While the speaker talks, the listener will attempt to show the speaker compassion, empathy, and understanding through nonverbal communication only (e.g., smiling, nodding, taking their partner’s hand).
  • When the timer goes off, the partners will have a chance to process what they experienced and discuss any thoughts or feelings that came up.
  • Finally, the partners switch roles and repeat the exercise.

This exercise is a great way to boost your bond and your skills at the same time.

4. Eye See You

Similar to a previous exercise (“Eye-to-Eye”), this exercise relies heavily on eye contact; however, unlike the previous exercise, this one does not allow talking until the end.

Here’s how to give it a try:

  • The couple should be in a quiet and relaxing environment, with as few distractions as possible.
  • They sit in two chairs facing one another, near to one another but not touching.
  • The couple sets a timer for five minutes and settles in their respective seats, making and holding eye contact with one another. They will hold eye contact but refrain from speaking or touching until the timer goes off.
  • Both partners should be encouraged to note any thoughts, feelings, or sensations that come bubbling up during these five minutes.
  • Once the timer goes off, the two should try to guess what the other person was thinking and feeling during the five minutes. Once they have a chance to guess, they should discuss these things that bubbled to the surface as they maintained eye contact.

It might surprise some people to hear what their partner was thinking and feeling during the activity, but a strong relationship depends on understanding and empathizing with one another, making communication like this a necessity.

5. Send Me a Postcard

Although we’ve mostly focused on verbal communication and communications via body language, facial expressions, and touch, there is another form that we haven’t mentioned: written communication. This activity guides the couple in developing more effective written communication skills.

Both partners should have two blank postcards and something to write with for this exercise. On one postcard, each partner will write down a message to the other partner communicating a frustration, a feeling, or a desire. They should take a few minutes to create a thoughtful message to their partner.

Once they have their postcard ready to “mail” each partner will deliver their message to their partner without any verbal communication. They will both read their partner’s message and take a few moments to process. When they feel ready, they will use their remaining blank postcard to craft a response to their partner’s message.

When both partners have finished writing their response, they will deliver those messages to one another as well. After they have both read the response postcards, the couple can debrief and discuss their messages to one another.

5 Communication Exercises for Couples Therapy

If you’re hungry for more couples’ communication exercises, maybe these five exercises will hit the spot!

1. Active Listening

Active listening is not the easiest skill to master, but it is an important one to develop. This exercise from marriage counseling expert Racheal Tasker will give you a chance to practice it with the person closest to you.

The next time you and your partner are talking about something important or sensitive, put these tips and techniques into practice:

  • The speaker should remain focused on a single thought or idea.
  • The listener should listen attentively to the speaker, concentrating on understanding their perspective and attempting to gain new insights into their thoughts and feelings.
  • The speaker and listener should switch roles after a while to allow each to practice both types of communication.
  • Both partners should practice speaking and listening with patience and love, allowing their feelings for their partner to guide them toward true understanding rather than just reacting (Tasker, n.d.).

2. Sharing Emotions Freely

It can be tough to be truly open with our emotions, but it’s vital for effective communication and a healthy relationship. Try this exercise to work on this skill.

The couple should agree to try this exercise together and follow these instructions:

  • Decide on a specific time and place to put this exercise into practice.
  • Let your partner know what you need to feel safe sharing your feelings, and listen to what your partner needs to feel safe sharing his or her feelings.
  • Be sure to also ask your partner what would make him or her feel more comfortable as you share your feelings, as it can be just as difficult to hear as it is to share.
  • Share with your partner! If it helps, use a timer to limit how much sharing can occur and to ensure equal time to share feelings.
  • Listen to what your partner tells you and discuss what, if any, concrete steps you can take based on the information you’ve both shared. Commit to using the information you gained to improve your communication skills and your relationship in general (Tasker, n.d.).

3. Use Positive Language

Another great exercise from Racheal Tasker is focused on using positive language with one another. It can be surprisingly easy to slide into a pattern of mostly neutral or even negative language with your partner, but you can use this exercise to counter that tendency.

Here’s what to do:

  • Commit to using positive language when you communicate with your partner.
  • Ask your partner to make the same commitment to positive language.
  • Avoid being overly critical or negative when communicating with your partner.
  • Use a positive and encouraging tone when you speak to your partner.
  • Keep an eye on the words you use; try to incorporate words like “love”, “feel”, “appreciate”, and ditch words like “fault”, “never”, and “hate” (e.g., “I hate it when you do X!”).

As partners continue to practice this exercise on a regular basis, they will find that their communication style grows more positive with less effort, and their relationship will flourish (Tasker, n.d.).

4. Take a Trip Together

There’s nothing like traveling with someone to work on your communication skills! Making a trip successful requires tons of communication, coordination, and clear expectations, but it can also open you up to fun new experiences and relaxation. To practice communicating with your partner, try planning and taking a trip together.

Plan your trip with a focus on doing things you both like, going to a place you’d both like to visit, and trying new food, activities, and other experiences together. Getting out of your routine and into a novel environment can do wonders for your communication—not to mention your overall mood.

Use some of the other tips and techniques mentioned in this article when you are planning your trip and while you are enjoying your trip; you’re sure to see some improvements to your communication with your partner (Tasker, n.d.).

You can find this exercise at this link , second exercise from the bottom.

5. I Feel (Blank)

The final exercise from Tasker is called “I Feel _____” and it’s a simple one.

We often have trouble sharing our feelings, even (or especially) with those we are closest to. A great way to work on communicating your feelings more often—and more effectively—is to practice saying “I feel (blank).”

The next time you are experiencing strong emotions or discussing a sensitive or difficult subject with your partner, try beginning your sentences with “I feel…” and continue from there. So, if you’re upset with your partner for forgetting about an important appointment or canceling plans at the last minute, instead of saying “You don’t respect my time,” try “I feel like you don’t respect my time.”

Framing your discussion in this manner—as a statement of your feelings rather than a personal attack or blaming session—is not only conducive to greater understanding, it also shows your partner that you care about having a constructive conversation and that your intentions are not to hurt them but to help them see from your perspective.

Communication in the family

According to researchers Peterson and Green (2009), family communication is so important because:

“…it enables members to express their needs, wants, and concerns to each other. Open and honest communication creates an atmosphere that allows family members to express their differences as well as love and admiration for one another.”

The benefits of high-quality communication make spending time on improving the way family members relate to one another a task that is well worth the time spent on it. If you’re interested in working on your communication skills as a family, give the following activities and exercises a try.

These 14 activities are great tools to use in family therapy, but you can also try them at home.

4 Group Exercises for the Family

These four group exercises are a great introduction to communication skill-building as a family. They’re fun, engaging, and good for all ages!

1. What If?

The best time to work on communication skills is when families take the time to just sit and relax together. This simple game is a great way to do that, allowing families to improve how they communicate with one another while laughing together and putting their imagination to good use.

You will need strips of paper, a pencil or pen for each family member, and two bowls.

  • Get two slips of paper and something to write with for each family member.
  • On the first slip, have each family member write a question off the top of his or her head; it can be silly, serious, or anywhere in between. Put all the questions in one of the bowls and give them a good mix.
  • On the second slip of paper, have each family member write an answer to the question they came up with. Place these slips in the second bowl and mix them up.
  • Pass each bowl around the room and have each family member take one question slip and one answer slip.
  • Have each family member read the question and the answer that they have in their hand. The questions and answers might fit well together or they may result in absurd combinations!
  • Continue the game with two more slips of blank paper. It may take a few rounds for everyone to get the hang of the game, but family members will get more comfortable with the game and enjoy it more as they go along.

Use the following questions to guide your discussion as a family:

  • Did the activity spark your imagination?
  • Why did the questions and answers get funnier after several rounds?

2. Expressing Individuality

Although families usually share values, norms, and beliefs, that doesn’t mean all family members will see things the same way. It can be hard for some family members to communicate their thoughts and feelings when they feel like the odd one out or a “black sheep” in the family.

To make sure your family is a safe space for everyone to share their thoughts and feelings, give the “Expressing Individuality” activity a try. It will help each family member understand that they are a valuable part of the family and that they are always free to share their unique perspective.

You’ll need about an hour for this activity, 15 minutes to make the dough and 45 minutes for the activity itself. Use one of the recipes below to make your own play dough as a family.

If you want to make reusable play dough, mix together:

  • 1 cup flour
  • 1 cup water (add food coloring to water if you want colored clay)
  • 1 teaspoon cream of tartar
  • 1 tablespoon oil

After mixing these ingredients together, put over low heat and stir slowly. When the dough has formed into a small ball, remove it from the heat and knead while still warm. Store the clay in a sealed container.

If you plan on baking your designs at the end of this activity to preserve them, mix together:

  • ½ cup water
  • Food coloring (if desired—you can also paint the figures after you bake them)

Follow these instructions to encourage each family member to express their individuality:

  • If you love Boy Scouts, you may want to mold the image of a person sitting on a log by a campfire.
  • If you received an award as the “Employee of the Month,” you may want to mold the image of something that represents hard work, or dependability.
  • If friendliness is a personal characteristic that you value, you may want to mold a face with a pleasant smile, or if you have a great love for animals, you may want to mold several of your favorite animals.
  • After creating your unique design, you can preserve it by placing it on a cookie sheet and baking it in the oven on warm for several hours (until hard). This will harden the clay hard so that it maintains its shape. If you did not use food coloring to color the clay, or if you like to paint, you could paint the hardened figure. Once everyone has completed a mold, display these molds in the home.

To continue working on communicating your individuality as a family, ask these questions and discuss your answers together:

  • Why did you choose to make what you did?
  • What does it mean to you?

If the idea of creating a figure out of play dough doesn’t appeal to you, you can also try these two alternatives:

  • You could draw pictures using plain white paper and colored pencils/crayons. Drawing may allow you to express more ideas than if you use clay. Make sure that you do not place an emphasis on artistic abilities. It is okay to draw simple stick figures that represent people or other objects.
  • You could cut pictures out of old magazines and paste them on a poster board. After each person has completed a mold, picture, or collage, allow each family member to explain how their collage, picture or mold represents them.

3. Hints of Anger

Anger is a normal human emotion, and we will all get angry at some point. Instead of trying to avoid or deny anger, it’s vital that families learn how to manage their anger and communicate it to others in a healthy way. This activity will help family members identify their anger cues (the signs that indicate they are getting angry) and help them regulate their emotions to ensure they don’t say or do something they will regret.

Here’s how to do this activity as a family:

  • Tell family members to think about a time when they were angry or upset, and consider how they felt.
  • Were your hands relaxed or clenched in a fist?
  • Was your heart rate normal or beating fast?
  • Were your muscles relaxed or tight with tension?
  • What kind of thoughts was going through your head?
  • As a family, discuss any discrepancies between what you think about your anger cues and what other family members think.
  • How did your body feel during this period of time?
  • In which scenario did you feel more comfortable, angry, or happy?
  • Discuss the importance of knowing when you are getting upset and might need to take a break and think.

After the activity, discuss these questions as a family:

  • Why is it important to recognize the signs that you are angry?
  • Why is it important to control your anger?
  • What do you feel like specifically, when you are upset?
  • What are the things you are going to do to manage your anger so it does not hurt your family relationships?
  • Can recognizing anger cues help in managing your anger?

4. Family Meetings

Family meetings are a good idea for a lot of reasons, but yet another benefit of these get-togethers is the potential for building and developing better communication skills as a family. Regular family meetings can help family members learn how to:

  • Make joint decisions
  • Plan together
  • Accept responsibility
  • Show concern for others
  • Spend some quality time together

Pick one night of the week when your family can consistently get together for a weekly family meeting that lasts 30 to 60 minutes, and make sure it’s scheduled on everyone’s calendar.

Here’s how to conduct good family meetings:

  • Set a regular time. Setting a regular time and place gives the family council a position of importance and results in it becoming a permanent part of family operations. If everyone knows that the family is meeting together regularly, they find that most problems can wait a few days to be discussed. For this reason, some families like weekly meetings.
  • Use an agenda. Post a paper during the week where family members can list concerns they want brought up (possibly, the message center). Discuss things in the order listed. This also reduces problems between meetings when parents can say, “List it on the agenda and we’ll discuss it at the meeting.”
  • Attendance is voluntary . All members of the family are invited to attend — but attendance is voluntary. However, if a member is not present, he/she is still expected to abide by any decisions made by the family council.
  • Each person has an equal voice . Everyone should be encouraged to contribute ideas and suggestions. All members must be treated the same, regardless of age. Using the steps of negotiation to (1) introduce the problem, (2) discuss solutions, and (3) vote on a solution. This gives everyone a chance to be involved. Councils do not always run smoothly. Teenagers are often suspicious that the new program is just another way for parents to gain compliance with their demands. In the first council meetings, rebelliousness may be exhibited to deliberately test whether parents are sincere about including them in family decision-making.
  • Use rules of order . If participation is to be equal, then some type of order must be maintained. If a person has the right to express himself, then he also has the right to be heard — which implies that others have the obligation to listen. Rules of order help this situation.
  • Rotate chairmanship . If the same person conducts all meetings, that person eventually begins to assume an air of superiority. To help maintain a feeling of equality, family members should take turns conducting the councils. This allows each person to experience the privileges and the responsibilities of this position.
  • Accentuate solutions . Family council should not be “just a gripe session” — a time to get together and complain. In order to prevent this, you may decide that the person presenting a problem must also suggest one possible solution. Family members could then discuss alternate solutions or modify the one presented. In practice, some solutions do not work as well as anticipated. As family members begin to live with a decision, they may decide it needs to be changed. This change, however, must wait until the next regular meeting. Children soon recognize a need for better solutions and they learn by experience to make wiser choices. When family council is held regularly, each member learns to project ahead and anticipate problems. When this occurs, the emphasis at council meetings shifts from problem-solving to problem prevention and planning. Family council can also be a time to plan fun things like vacations or family outings. Families can talk about different places to visit and how they want to spend the time available.
  • Decide on the authority level . The family council can be the final authority for the family, or a family can have a modified version of decision making. For it to be effective, however, most decisions made by the council need to be binding. If parents always overrule the council, children will soon lose interest.
  • Keep a record . There sometimes develops a difference of opinions as to who conducted the last meeting, what matters were discussed, and what plans were agreed upon. For this reason, a secretary to record minutes is most helpful. The secretary can rotate with each meeting.

After your first family meeting, discuss these questions as a family:

  • How did your first family meeting go?
  • What about the meeting was good? What was bad?
  • What do you want to incorporate in future meetings?

4 Active Listening Exercises

Active listening is a vital part of communication and can greatly improve relationships between family members. These four active listening exercises are a great way to boost your skills.

1. Precision Communication

Another activity that can help your family build and continue to develop good communication skills is called “Precision Communication.” It’s focused on active listening, which is a vital part of communication and conducive to better understanding and stronger, healthier relationships.

Here’s how to put this activity into practice:

  • Set up a maze in your home using furniture, such as kitchen chairs or other pieces of furniture that can act as a barrier.
  • Tie string or yarn between the furniture to create a clear path through the maze.
  • Select a family member that will try to walk through the maze blindfolded. This person must not see the maze prior to being blindfolded.
  • Have someone give voice instructions so the family member can be directed through the maze.

This activity’s aim is to see if the family member giving instructions can help the blindfolded family member get through the maze without bumping into the furniture, walls, or string. This means that not only must the speaking family member communicate clear and detailed instructions, but the blindfolded family member must also use their active listening skills to receive the instructions and implement them effectively.

Use these discussion questions to debrief and maximize this learning opportunity:

  • Why was clear detailed communication necessary for this exercise?
  • How important was it to listen carefully to the one giving instructions? Why?
  • What were some of the difficulties associated with helping a family member complete this exercise?
  • Using some of the ideas from this exercise, how can you, as a family, improve your communication skills?

If you want more from this activity, try this follow-up:

Draw a simple picture or pattern on a piece of paper. Without letting family members see the diagram, tell them what they need to do to make a copy of your picture that matches as closely as possible. After giving detailed instructions, see how accurately the pictures match up.

2. End of the Word—Beginning of the Next

This is a fun game on the Encourage Play website that can keep your kids actively engaged in building their listening skills.

Here’s how to play:

  • One person (probably an adult) starts the game by giving out one word—it can be any word, it just needs to be one that every family member knows how to spell.
  • The next family member must listen to the word the previous person said, then come up with a word that starts with the letter the last word ended with.

This is an easy game to play since you don’t need any materials, just a few minutes and the ability to hear one another! That makes it a great game for car rides, waiting in restaurants, or standing in a long line. To make it more challenging, give it a bit of complexity by limiting the words to a category, like animals or cities.

3. Red Light Green Light

Another exercise from the Encourage Play website is a familiar one. It’s based on the classic “Red Light, Green Light” game in which the leader gives instructions by color: saying “red light” means stop and saying “green light” means go.

To make the game a bit more challenging and really emphasize the importance of active listening, incorporate these three variations to the game:

  • Different colors refer to different types of movement; for example, yellow light could mean skipping, purple light could mean crab walking, and blue light could mean hopping.
  • Pretend to be a different animal for different colors (yellow = lion, green = bunny, purple = frog, etc.).
  • Use words that rhyme with red or green to see if the players catch the difference (e.g., “Bread Light! Teen Light!”).

4. Tell a Group Story

Group stories are a great way to practice active listening with the whole family. It also gives kids a chance to be creative and silly, which helps to keep them engaged in the activity.

  • The first person (probably an adult) starts a story with just one sentence (e.g., “Once upon a time, there was a very curious brown bunny”).
  • The next person adds onto the story with just one sentence as well (e.g., “This bunny lived with her mother and father in a cozy little burrow under a willow tree”).
  • The story continues until everyone has contributed at least a couple of sentences to the story.

This activity boosts active listening skills because it requires careful and attentive listening to what has already been said in order to make a good contribution to the story.

3 Assertive Communication Exercises

One of the best skills to teach your kids is how to be assertive instead of aggressive or passive (or passive-aggressive). Use these three assertive communication activities to help them learn this important skill.

1. Assertive Communication Worksheet

This worksheet is a great way to help older kids understand the difference between types of communication and to learn how to communicate assertively.

The worksheet first provides a good working definition of assertive communication:

“A communication style in which a person stands up for their own needs and wants, while also taking into consideration the needs and wants of others, without behaving passively or aggressively.”

It also outlines the traits of people who are assertive communicators, including:

  • Clearly state needs and wants
  • Eye contact
  • Listens to others without interruption
  • Appropriate speaking volume
  • Steady tone of voice
  • Confident body language

Next, it shares four tips on communicating assertively:

  • Respect yourself—your wants and needs are as important as everyone else’s.
  • Express your thought and feelings calmly rather than using the silent treatment or yelling and threatening.
  • Plan out what you’re going to say before you say it.
  • Say “no” when you need to, say it clearly, and do it without lying.

After some examples of assertive communication, we get to the active part of the worksheet. It’s geared toward adults, but the scenarios can be tweaked to fit kids as well.

There are four situations presented and space to write out your own assertive response to each. These situations are:

  • Your partner says, “ I know you have plans for the weekend, but I really need you to watch the kids. I have a friend coming to town, and we made plans .”
  • Situation: You’ve just received your food at a restaurant, and it was prepared incorrectly. Your sandwich seems to have extra mayo, instead of no mayo.
  • Your friend says, “ Hey, can I borrow some money? I want to buy these shoes, but I left my wallet at home. I’ll pay you back soon, I swear. It won’t be like last time .”
  • Situation: Your neighbor is adding an expansion to their house, and the crew starts working, very loudly, at 5 am. It has woken you up every day for a week.

Working through these scenarios as a family can help your kids see what healthy assertive communication looks like and show them that it’s okay to say “no” sometimes.

2. The Aggressive Alligator

The Aggressive Alligator is a great tool from Kristina Marcelli-Sargent, for teaching assertiveness over-aggressiveness or passiveness. It makes what can be a dry and boring subject more interesting and engaging.

Start by giving simple definitions to the terms “passive,” “aggressive,” and “assertive.” Next, show them a list of animals or a bin of small stuffed animals and allow them to choose an animal that they feel represents each definition. The aggressive animal doesn’t need to be an alligator, it can be anything that makes sense to your children.

After your kids have chosen an animal for each term, describe some social situations and instruct your kids to act them out with their animals. Each animal should act according to the definition it represents (e.g., the aggressive alligator should act aggressively, the passive panda should act passively, and the assertive anteater should act assertively).

Once all scenarios have been acted out, talk to your kids about how the outcomes differed between the three animals. Point out which one(s) resulted in a positive outcome and which one(s) should probably be avoided. In the future, you can refer back to the assertive anteater to remind your kids to be assertive instead of passive or aggressive (Sargent, 2015).

3. Keeping Cool

A great lesson for kids to learn is that assertive communication is about being firm and direct without being angry or upset. This activity will help you teach healthy assertiveness to your kids or students.

Here’s how to go about it:

  • First, ask your kids how people might feel when they are bullied. If they have trouble coming up with answers, talk about how people might feel angry, scared, sad, upset, embarrassed, or confused.
  • Next, ask your kids what kinds of things people want to do when they feel this way. If they can’t think of things people might do when they feel upset, angry, or sad, mention that they might yell, throw something, hit something, hide, cry, or do something else to make another person feel as bad as they feel.
  • Ask your kids if they think these are good or helpful things to do. Explain how everyone has strong, negative feelings like this sometimes, and that it’s okay to feel them. These feelings have a purpose; they tell us that something is wrong or that something needs to be fixed, but they can also encourage us to do the wrong thing unless we learn how to keep a cool head.
  • Close your eyes and take several slow deep breaths
  • Count to ten
  • Relax the muscles in your face and body
  • Talk silently to yourself and repeat a soothing phrase, such as “Keep calm” or “I control my feelings”
  • Get a drink of water
  • Go sit by a person you trust

Discuss these options with the whole group and decide together on what the best techniques are, then practice using them together.

Click here to read about this exercise from the Education Development Center’s Bullying Prevention program.

3 Nonverbal Communication Exercises

Finally, although verbal communication is generally the focus of skill-building exercises and activities, nonverbal communication is also a vital skill to develop.

Use these 3 exercises to help your kids build their nonverbal skills.

1. Understanding Non-Verbal Communication

Things like tone of voice, facial expressions, body posture, and hand gestures are all non-verbal, but they are hugely important in our communication with others. If we say one thing with our words and another with our face or body, we can end up giving mixed messages and confusing others.

To make sure we are saying what we want to say with our words and our face, body, and tone, help your kids learn how to understand and “speak” non-verbal communications.

Here’s s description of this activity:

“As a family, make a list of different non-verbal actions. For example, folding your arms, snorting, frowning, etc… Select a TV program or a segment of a video. Watch about 5 to 7 minutes of the program with the volume off. While watching the program without volume, identify the different non-verbal messages, especially the feelings that are expressed. After 5 to 7 minutes, turn off the TV and discuss what you observed. You could even carry on the discussion as the program continues.”

To get the discussion started, use questions like:

  • What were the non-verbal messages that you observed?
  • How important do you think the non-verbal messages are in helping you to enjoy the movie and understand what was going on in the movie?
  • Did you observe any confusing non-verbal messages?
  • What feelings were expressed through non-verbal communication?
  • What were some of the difficulties of this activity?
  • What can you do to be more aware of non-verbal messages?
  • Did everyone think the non-verbal message meant the same thing?
  • Are non-verbal messages always obvious in real life?

If you want more from this exercise, try this follow-up activity. Seat two family members away from each other and have them carry on a conversation about giving directions to somewhere or explaining how to do something. As they talk, they should focus on trying to understand the other person’s feelings.

After doing this for a few minutes, the two should turn around, face each other, and continue the discussion—they will likely find it much easier!

Use the following questions to guide your discussion after the follow-up:

  • When you had your backs to each other, did a lack of non-verbal communication affect your ability to communicate with the other person? If so, how?
  • What feelings did you experience as you communicated with your back to the other person?
  • When you spoke to the other person face-to-face, did this improve your ability to communicate and understand the other person’s feelings? If so, how?
  • Did face-to-face communication improve your ability to understand the other person’s feelings?
  • How can you increase your awareness of non-verbal messages you do not mean to be sending?
  • How can you be aware of how we may misinterpret someone else’s non-verbal messages?”

2. Charades

Charades is a popular game with kids since it’s fun, easy to play, and can result in some seriously silly situations.

Here’s what you need to do:

  • Animals: Monkey, dog, cat, rabbit, kangaroo, snake
  • Activities: brushing teeth, playing cards, shining a flashlight, fishing, playing frisbee
  • Emotions: scared, sad, bored, angry, happy, wary, proud

Acting out these prompts will give kids an opportunity to practice communicating non-verbally, a skill that they can easily build over time (Simmons, n.d.).

This nonverbal communication activity  is available from Sue Simmons at Equinox Family Consulting.

3. Silent Snack

Finally, another activity from Sue Simmons is called “ Silent Snack ” and it gives young children a chance to have fun while building their nonverbal communication skills.

Follow these instructions to give it a try:

  • Put out a few different snacks in individual bowls.
  • Tell everyone it’s “Silent Snack Time,” meaning there’s no talking allowed!
  • Offer each person a taste of each snack.
  • Each player should take turns sharing their opinion on each snack. They can use indicators like thumbs up and thumbs down or facial expressions to communicate their opinions.

It’s a simple activity, but an effective one! Give it a try at your next snack time.

types of communication assignment

17 Exercises To Develop Positive Communication

17 Positive Communication Exercises [PDFs] to help others develop communication skills for successful social interactions and positive, fulfilling relationships.

Created by Experts. 100% Science-based.

I hope you leave this piece with a treasure trove of new resources you can use to improve your own life or the lives of your clients.

Communication skills are one of the most important skills a person can have, making it well worth your while to devote some time and energy to develop them.

What are your favorite ways to work on communicating with your spouse? Do you schedule a time to talk about how your relationship is doing or do you just let it flow naturally? What do you think are the best ways to build, enhance, and maintain your communication skills? Let us know in the comments section.

We hope you enjoyed reading this article. Don’t forget to download our three Positive Communication Exercises (PDF) for free .

  • Abass, S. (n.d.). 3 benefits of effective communication in a relationship. Lifehack. Retrieved from https://www.lifehack.org/509189/3-benefits-effective-communication-relationship
  • https://defeatingdivorce.com/communication-exercises-for-couples/
  • Fleming, G. (2018). 4 helpful nonverbal communication activities. ThoughtCo. Retrieved from https://www.thoughtco.com/nonverbal-communication-activities-1857230
  • Heitler, S. (2010). What does communication have to do with a good relationship? GoodTherapy. Retrieved from https://www.goodtherapy.org/blog/what-does-communication-have-to-do-with-good-relationship
  • Lee, T. R., & Pyfer, T. (n.d.). Helping youth succeed: Strengthening family ties: A workbook of activities designed to strengthen family relationships . Utah State University Extension. Retrieved from https://www.families-first.net/uploads/userfiles/files/FL_Youth_02.pdf
  • Mendler, A. (2013). Teaching your students how to have a conversation. Edutopia. Retrieved from https://www.edutopia.org/blog/teaching-your-students-conversation-allen-mendler
  • Norman, B. (2018). Trainers’ tips: Active listening exercises. Training Zone . Retrieved from https://www.trainingzone.co.uk/develop/cpd/trainers-tips-active-listening-exercises
  • Peterson, R., & Green, S. (2009). Helping Youth Succeed: Keys to successful family functioning: Communication . Virginia Cooperative Extension. Retrieved from https://www.pubs.ext.vt.edu/content/dam/pubs_ext_vt_edu/350/350-092/350-092_pdf.pdf
  • Reichmann, D. (n.d.). 5 communication games guaranteed to bring you closer. Engaged Marriage . Retrieved from https://www.engagedmarriage.com/5-communication-games/
  • Rosenberg, M. B. (1999). Nonviolent communication: A language of compassion. Del Mar.
  • Sargent, K. M. (2015). The aggressive alligator: Fun ways to teach assertiveness to children. Art of Social Work . Retrieved from https://kristinamarcelli.wordpress.com/2015/10/21/the-aggressive-alligator-fun-ways-to-teach-assertiveness-to-children/
  • Simmons, S. (n.d.). Nonverbal games: 10 simple activities . Equinox Family Consulting, Ltd. Retrieved from https://equinoxfamilyconsulting.com/communication/nonverbal-games-10-simple-activities/
  • Stanfield, J. (2017). 8 tips to teach effective communication skills. James Stanfield. Retrieved from https://stanfield.com/blog/2017/11/8-tips-teach-effective-communication-skills/
  • Sott, A. (2018). Teaching communication skills. Edutopia. Retrieved from https://www.edutopia.org/article/teaching-communication-skills
  • Tasker, R. (n.d.). 6 amazing couples therapy exercises for improving communication . GuideDoc . Retrieved from https://guidedoc.com/couples-therapy-exercises-for-improving-communication
  • Victoria Department of Health & Human Services. (n.d.). Relationships and communications . Better Health Channel. Retrieved from https://www.betterhealth.vic.gov.au/health/healthyliving/relationships-and-communication

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Library Home

Communication for Business Success

(39 reviews)

types of communication assignment

Copyright Year: 2015

ISBN 13: 9781946135056

Publisher: University of Minnesota Libraries Publishing

Language: English

Formats Available

Conditions of use.

Attribution-NonCommercial-ShareAlike

Learn more about reviews.

types of communication assignment

Reviewed by April Schofield, Senior Lecturer and Director, Metropolitan State University of Denver on 7/15/22

This is a very comprehensive textbook and includes over 600 pages of content. It includes the necessary components to help students communicate effectively in business environments. read more

Comprehensiveness rating: 5 see less

This is a very comprehensive textbook and includes over 600 pages of content. It includes the necessary components to help students communicate effectively in business environments.

Content Accuracy rating: 4

The included content is very accurate. There are some areas that need updating to reflect the current business environment.

Relevance/Longevity rating: 3

Since the book was published in 2015, newer concepts are not addressed. For example, how to communicate effectively in virtual meetings or via social channels. The nature of how we communicate has significantly changed since 2015 so any business communication textbook that is older will have similar shortfalls. I do believe this content could be added in standalone sections or chapters.

Clarity rating: 5

The book is conversational and engaging. It is appropriate for an introductory level class and for students from various majors. I think all students could benefit from the communication concepts outlined in this book, not strictly business students.

Consistency rating: 5

The format and writing style are consistent throughout the entire book.

Modularity rating: 5

The book is easily broken up into smaller reading sections. I appreciated the questions to start each chapter, the reviews of important concepts, and the exercises at the end of each chapter. These could be used as classroom conversations, homework assignments, etc.

Organization/Structure/Flow rating: 5

The early chapters are foundational (why communication is important, the science of language and communication), followed by "how to" chapters. The table of contents provides a robust overview of topics, beyond chapter titles.

Interface rating: 5

There are multiple formats available, including PDF, ebook, online, XML, and ODF. I reviewed both the PDF and ebook versions. The various sections in the table of contents are hyperlinked. I found both formats easy to navigate and did not experience any issues.

Grammatical Errors rating: 5

The book is well-written and I did not notice grammatical errors. This is very important for a book focused on communication!

Cultural Relevance rating: 5

Intercultural and international communication is addressed throughout the book and an entire chapter is devoted to the topic.

Reviewed by Heather Leigh Maher, Adjunct Professor, City Colleges of Chicago on 5/31/22

While the book covers many essential topics in detail, others are less updated than is optimal and yet others are intermingled with other chapter headings, making them harder to find than I am used to in this type of textbook (such as more basic... read more

Comprehensiveness rating: 4 see less

While the book covers many essential topics in detail, others are less updated than is optimal and yet others are intermingled with other chapter headings, making them harder to find than I am used to in this type of textbook (such as more basic but important principles, such as audience analysis, which is scattered throughout several other chapters beyond the one titled as containing such information). Some ideas are basic, which is great to cover survey and more advanced courses, but I have a feeling I'd be having students read selections from several chapters for several topics I'm used to having more consolidated. While the table of contents is hyperlinked in the online and PDF versions, there is no index, which makes it tedious to identify every location relevant to a topic without extreme front-loading in course planning. Despite this, if it had more information on electronic elements that have changed the business landscape in the past 10 years or so, it might be worth doing the work--and maybe even supplementing missing items.

Content Accuracy rating: 5

It is accurate, but missing definitions for some jargon that may be hard for brand new business students, while including others when they probably aren't necessary. It seems to be biased only in that it seems to have a very specific student audience in mind, but I cannot for the life of me imagine actually meeting a student with that exact blend of needed and unneeded knowledge in one of my classes. Again, good if you like to customize your reading selections a great deal, but not as great if you're looking for a single text to fill the majority of your course content with only a smaller percentage of supplements from other sources.

Relevance/Longevity rating: 2

The book is already missing any significant content on how technology has massively changed business communication in the past 10 years, and while it mentions it indirectly (basically saying "it's affecting things") in several places, without at least one chapter dedicated to those changes, it seems both incomplete and very hard to update and revise.

Clarity rating: 4

Some jargon isn't given enough context to be clear for the range of learning levels the book attempts to cover (by my assessment), but the prose, while very heavy (minimal application of actual business writing principles in terms of white space and using visuals), is clear and well-edited.

Consistency rating: 2

The writing is consistent, but the level of assumed pre-existing knowledge is not consistent from chapter section to chapter section, or across chapters (some are much more consistent than others). The organizational structure is the weakest element of the book, as I mentioned with overlapping concepts discussed in multiple chapters that are not labeled in ways that would lead a reader--much less a student--to expect to find certain pieces of information in them.

Modularity rating: 2

As mentioned, there's overlap across chapters on topics, but not information, so you really need the whole thing. It's loosely organized into "Business Communication", "Business Writing", "Business Presentations", a bit on rhetoric, and then what feels like the author felt was "left over" in that they are important topics that didn't fit into the original outline? Maybe in a revision? I can only speculate. It also is quite prose-heavy without bread for illustrative graphics, which are always better received at the undergraduate level.

Organization/Structure/Flow rating: 1

One of my comments on "Modularity" is really the core commentary for me on this category, as the structure and organization looked excellent in the chapter titles, but the content proved they were a bit unfocused and, in some cases, misleading as relevant ideas were discussed in completely different sections: "...there's overlap across chapters on topics, but not information, so you really need the whole thing. It's loosely organized into "Business Communication", "Business Writing", "Business Presentations", a bit on rhetoric, and then what feels like the author felt was "left over" in that they are important topics that didn't fit into the original outline? Maybe in a revision? I can only speculate."

Interface rating: 4

The table of contents for the electronic PDF and the online version is all hyperlinked, which is great. The drop-down menus listing sub-sections in the chapters in the online version, is a bit clunky and unintuitive.

Well-edited.

Cultural Relevance rating: 2

All inter- and intra-cultural information in smushed into one of the chapters that feels like an afterthought or revision chapter added later. There is no integration of global business communication in any regular manner throughout the text, and exercises (which are weak in general) are very monocultural. It reads like a textbook for upper-middle class white students, written by one just a generation older. This is definitely an area where you'd need to go find another, *much* more detailed and specific source, especially for examples and possible homework exercises or group activities to put into action.

In general, I feel that this book is dated--not as much in content (but technology and non-American business knowledge and potential issues absolutely need a major addition with details and specific information), but in what it appears to emphasize. Perhaps the author was teaching several levels of skill across various classes and wanted one book that they could pick appropriate sections for all of them, or even just to save students even more money, but it reads as poorly organized and needing a major editorial structural overhaul (although I don't think modern editors even do that much work with authors any more). If you are willing to read the entire book, pretty much make your own index for how you want to organize your class, and don't mind supplementing close to half of your readings with outside sources, it could be extremely useful. However, you will definitely need to find the cultural and technological information elsewhere. I have survey-level students who have offered more specific and detailed information on both areas, but I do teach at an extremely diverse college system with many 1st, 1.5, and 2nd generation immigrants, as well as international students, which are excellent resources themselves in these areas.

Reviewed by Jessica Rick, Assistant Professor of Communication Studies, University of Southern Indiana on 5/20/22

This book is a comprehensive look at business and professional communication. It covers almost everything I would cover in my business and professional communication class. I really like the chapter on intercultural and international business... read more

This book is a comprehensive look at business and professional communication. It covers almost everything I would cover in my business and professional communication class. I really like the chapter on intercultural and international business practices as those are two areas often not included in other books.

This book is accurate.

Relevance/Longevity rating: 4

I didn't find many errors, but the definitions and models of communication are outdated. I believe the author could have found more recent definitions, models, and conceptions of communication. I also would have liked to see more of a discussion of organizational communication concepts in business communication.

Students were able to read and understand the book and its contents.

The book uses consistent terms and structure throughout. Previous chapters provide a good scaffolding for later chapters.

Modularity rating: 4

This book is almost too comprehensive that it is hard to navigate. But I do like that I can mix and match different parts of the book to fit my schedule and class content.

Students were able to follow the organization of the book. The numbering system makes it easy for students to find what to read for each class period.

No issues with the interface of the textbook.

No issues with the grammar.

Cultural Relevance rating: 4

Some of the examples could be updated to reflect a more nuanced understanding of a variety of perspectives. But overall, I was pleased with the cultural contexts discussed.

Reviewed by Susan Lantz, Teaching Associate Professor, West Virginia University on 4/25/22

The book is comprehensive. It definitely covers the basics. It covers areas of writing that I might not use for more advanced college writers, but would be absolutely vital for beginning college writers. read more

The book is comprehensive. It definitely covers the basics. It covers areas of writing that I might not use for more advanced college writers, but would be absolutely vital for beginning college writers.

The content was accurate. (Except for the page about web-search engines. . . which was outdated.)

For the most part, the authors/editors did a good job of avoiding language or references that were dated. They might want to revisit the page that lists "Some Examples of Internet Search Sites." They listed "Alta Vista" for example. . . which has since been taken over by Yahoo. They also list sites like dogpile, webcrawler, and The Encyclopedia Britannica. This information was pretty cutting edge in 2002, but times have changed.

The material was well-written, clear, and concise.

The text was internally consistent and easy to navigate. (This might change, though, according to formatting. I found the PDF easy to use, though.)

I was pleasantly pleased at how easy to the text was to read, divide, and excerpt.

The text was organized quite nicely. It was easy for me to find what I was looking for, and it followed a logical progression.

Navigation was no problem.

Grammar was fine. It was not (thankfully) overwritten.

I was very pleased to note that the text chose to discuss sensitive cultural issues in a very elegant manner.

Here's the thing about communication: The rules don't change much. Business Communication is all about getting the right information to the right person at the right time. What does change, is the technology we use to make it happen. It is nearly impossible to publish anything current that covers everything one needs to to about current methods of communicating using technology. The information is too "bleeding edge" and changes so quickly, that it would be out-dated almost immediately. The thing that this book does (and does very well) is stick to the basic rules of communication that don't change (with the exception of the search engine page.) Nearly every other section of the book sticks very firmly to the information that students need to know that does not change on a regular basis. The information about social media/videos/tiktok/instagram/facebook/YouTube/thenextbigthing is easily imporable from the web. This division makes it almost the perfect open educational resource.

Reviewed by Christina Wooten, Business Technology Faculty, Rogue Community College on 1/3/22

The material covered in the text is comprehensive as expected from a Business Communications text. Basics of Communication, Message, Audience, Writing, Types of Delivery, as well as three sections on different styles of presentation are included.... read more

Comprehensiveness rating: 3 see less

The material covered in the text is comprehensive as expected from a Business Communications text. Basics of Communication, Message, Audience, Writing, Types of Delivery, as well as three sections on different styles of presentation are included. This text does not have an index or glossary. The table of contents is thorough with chapter and section headings linked for easy navigation.

The text accurately portrays the topics covered. It appears to be overall an unbiased text. The content is, overall, error-free.

Overall, the text is up-to-date with technical information. There are some cultural points that may become outdated quickly (or could feel alienating to some students). For example, in "Demographic Traits" on page 86, there is a heavy focus on male/female as an example of a demographic trait. However, later in the same chapter, a lengthy discussion on "mutuality and non-judgmental-ism" ensues. Chapter 9 covers "up-to-date" communication methods used in the business arena very well. These include text, email, netiquette, memos, letters, proposals, reports, resume, and sales messages. Chapter 18 covers Intercultural Communication. My concern with this section is the references used are from 1958 and 2005. I feel strongly that there are more recent examples of references that could be used.

Clarity rating: 3

The text is written clearly with many bold faced words. There is no glossary or side-bar definitions, so the student would need to be informed to look the words up in a different dictionary.

The book is consistent in terminology, ideology, and framework throughout. The flow would be easy for a student to follow through a course.

The text is laid out in such a way that reading assignments could easily be created. Also, the text is broken up with exercises and images (most of which are relevant, clear, and correctly cited.) While some sections of the text do not have images, the blocks of text are broken up into nice sized sections with headings.

One change I would make if I were to use this text would be as follows: Chapter 18: Intercultural and International Business Communication is the next to last chapter in the book. I would place this far earlier (around the section where Sender/Receiver and Audience are discussed). This was the only place in the text where the material appeared (or felt) "out of order" for overall flow.

The links provided in the chapters and in the additional resources all work accurately. Images are clear and mostly related to text. There are two images that could be changed to a better image (one is the iceberg in Figure 3.4 the second is a clip art type image in Figure 9.6 which looks strangely out of place.

I did not notice any glaring grammar issues or errors.

I did not notice any examples that could be exclusive other than the gender example previously mentioned. There are several images which appear culturally inclusive.

The exercises though out the book (questions) are excellent starter questions for online discussion forums. The "Additional Resources" links at the conclusion of each chapter are excellent and offer the student (and instructor) many additional resources for class. There is no glossary or index for this text.

Reviewed by Steven Bookman, Adjunct Assistant Professor, Pace University on 6/23/21

The text covers all areas in addition to topics (e.g., ) not always covered. However, I wish some topics have more coverage (i.e., business modalities) while others have less. Overall, the this text is good for an introductory business writing... read more

The text covers all areas in addition to topics (e.g., ) not always covered. However, I wish some topics have more coverage (i.e., business modalities) while others have less. Overall, the this text is good for an introductory business writing course.

Content is accurate, error-free and unbiased.

The content is up-to-date. However, I wish the book was updated, so that it includes social media. Having said this, necessary updates would relatively easy and straightforward to implement. I had to bring in my own examples and case studies from other sources to supplement the text.

The author writes this text in a lucid, accessible prose, and provides adequate context for any jargon/technical terminology used.

The text is internally consistent in terms of terminology and framework.

The text is easily and readily divisible into smaller reading sections that can be assigned at different points within the course (i.e., enormous blocks of text without subheadings should be avoided).

The topics in the text are presented in a logical, clear fashion.

The text is free of significant interface issues, including navigation problems, distortion of images/charts, and any other display features that may distract or confuse the reader. There are a few options to read the book as well.

The text contains no grammatical errors.

The text is not culturally insensitive or offensive in any way although there could be some text with diversity, as this is a big issue these days. In the book's defense, it can easily be updated since it was written in 2015.

Reviewed by Karen Gaines, Associate Professor, Kansas City Kansas Community College on 5/7/21

The book is pretty thorough with the topics that are covered. In fact, there are topics in the presentation sections that are not normally covered in the business communications textbooks that I currently use. The order in which the subjects are... read more

The book is pretty thorough with the topics that are covered. In fact, there are topics in the presentation sections that are not normally covered in the business communications textbooks that I currently use. The order in which the subjects are presented is different than what I have been used to, and wanted to know if there was a particular reason for some of the ordering of subject matter.

Information is accurate and free of errors and bias.

Relevance/Longevity rating: 5

The information is relevant and timely. However, there should be more focus on virtual meetings, etiquette, how to productively run them, etc. and how to better engage others as there is less in-person interaction.

It was written in a clear and concise manner. The narrative was conversational and engaging.

Found the writing to be consistent throughout the book.

This book was easy to get to the specific information within each chapter with the use of subsections. Though there were some sections where they were text heavy, the use of the headings helped to break up the information into more visually appealing and practical hunks of information.

Organization/Structure/Flow rating: 4

It is easy to follow, but I am more used to having examples of writing styles (routine, persuasive, negative) grouped together earlier in the book.

This was an easy to navigate the book.

I did not see any grammatical errors.

The text is inclusive in its depiction of different groups of people.

Are there instructor resources available such as PowerPoints, more in-depth assignments, videos, and tests?

Reviewed by Terianne Brown, Lecturer, Hawaii Community College on 4/20/21

This is a thorough book but could benefit from certain chapters being expanded and others being condensed. read more

This is a thorough book but could benefit from certain chapters being expanded and others being condensed.

There are no issues with bias and no errors are evident.

There are a few references to outdated social media platforms, however, the text can be easily updated without taking away from the message of the contents.

The book uses appropriate language suitable for all readers.

The book has a consistent format. Headings and subheadings are standardized, as well as key terms being bolded.

The book can benefit by expanding the sections in Chapter 9 into individual chapters.

The book is well-organized and is easily followed.

Multiple interfaces are available and no immediate issues are evident. It was easy to Zoom into images in the online and digital pdf versions of the book.

There are no evident grammatical errors.

There are no direct references to specific races. The text does refer to race as something to consider in business communication but contains nothing culturally insensitive or offensive.

This is a well-written text that is well-suited for an Introductory to Business Communication course. The book could be improved by including more images and/or infographics to make it more interesting and less text-heavy.

Reviewed by Sharon McDermot, Business Adjunct, Northern Essex Community College on 3/18/21

The book is very comprehensive but I wish there were more coverage of business writing in different modalities. They do touch on texting and email but I think there needs to be more information on those subjects. The book does discuss business... read more

The book is very comprehensive but I wish there were more coverage of business writing in different modalities. They do touch on texting and email but I think there needs to be more information on those subjects. The book does discuss business presentations and audiences which is great. I would also like to see more real life exercises to use with students.

I did not see any inaccuracy.

This book was written in 2015. Many things have changed in business communication. I would like to see it updated to include the use of social media in business and how important that can be to the success of a business.

The book had good clarity.

The text was consistent with terminology and framework.

The text is easily broken up into smaller assignments and chapters.

The book can easily be arranged to prepare for a class using progression.

I did not see any interface issues nor did I have any problems with it.

The book does have chapters on intercultural communication which is great. I have been looking for that in an OER textbook.

If this book were revised to a more current date and included the social media aspect of business communication, I think it would be very useful. It does contain a lot of good information.

Reviewed by Dee Fretwell, Associate Professor, Southern Oregon University on 1/5/21

The subject is well covered for the introduction to Business Communication, with a gap in addressing very specific etiquette around professional communication via digital formats, such as emails, project management software, etc. until mid-way... read more

The subject is well covered for the introduction to Business Communication, with a gap in addressing very specific etiquette around professional communication via digital formats, such as emails, project management software, etc. until mid-way through the book.

Quite on point! I was impressed with the direct nature of the content and the broad audience types the curriculum was trying to reach.

Nicely written for readers of all ages from many backgrounds.

Clean, concise and grammatically on point.

Consistency rating: 4

I noted no inconsistencies.

Chapters were broken up nicely with graphics and such, allowing the reader to not fatigue as quickly as they might otherwise.

Pretty well done, with a request to begin examples of proper business writings earlier in the chapters.

Easy, clean and totally relevant.

Seemed appropriate to me!

Well done! Will likely use next term!!

Reviewed by Katherine Hatzis, Senior Lecturer II, University of Massachusetts Boston on 6/27/20

The book covers everything that one would want to teach in a business communication course. read more

The book covers everything that one would want to teach in a business communication course.

As far as I could tell the book is accurate and free of error and biases.

The book is up to date and it can be easily updated in the future.

The writing is clear and it does not use difficult language so this text would be appropriate for ESL or International business students as well.

I enjoyed the fact that the book used the same format throughout. It started with learning objectives and ended with takeaways and exercises.

The text was well divided into smaller sections which can help when assigning reading homework.

The book was well organized and straightforward. I like that it has a table of contents which helps with reading through the material.

The book's interface was fine. I just wished it was linked at the bottom of the page rather than having to constantly to go back to the main menu to go be able to move and read the next section or chapter. I had to keep going back to the main menu when I wanted to go to the next section of the same chapter. I think it would have been easier if it had a link at the end of the section that connected the next section.

I did not notice any grammar errors.

The book appears to be culturally neutral.

Overall it is a good general Business Communication textbook and it has a lot to offer. This is a textbook that I am going to incorporate into my courses. The only thing that I didn't like was navigating through the textbook.

Reviewed by Kathleen Berry, Adjunct Professor, Massasoit Community College on 6/23/20

The text covers all areas of the subject appropriately. read more

The text covers all areas of the subject appropriately.

I found very few typos. The information was clearly unbiased.

Although the book was updated last year, I think it could use a little updating in both photos and information.

Any jargon that may have been used was explained thoroughly.

The information is consistent. However, it is duplicated in many chapters.

Most of the book is strictly text with limited images.

The book is organized in a clear fashion. However, when I used it, I did teach out of order.

The text does not indicate any interface issues.

I did not find any grammatical errors.

I did not find any culturally offensive material.

I would have liked to see more information about diversity and inclusion in the textbook. The pre- and post- exercises in each chapter were beneficial. Students would have preferred a way to annotate the textbook when reading it.

Reviewed by Alison Schirone, Adjunct Faculty, Roxbury Community College on 6/4/20

I used this book for a recently business communications course. Generally speaking, the book had all the requisite basics of business communications. I added a few modules to address today's social mediums in more detail. A great free text,... read more

I used this book for a recently business communications course. Generally speaking, the book had all the requisite basics of business communications. I added a few modules to address today's social mediums in more detail. A great free text, would have loved to have some supporting materials; test modules, ppt slides.

Highly accurate, may be due for an update soon, just to bring things more current to how today's business communicators operate.

I studied business communications many moons ago. Some aspects of it have not changed since then; but we do have more social business communications mediums. The book can easily adapt to incorporation of more social communications mediums.

Appropriate for first year and beyond college students and community college students and/or management trainees.

Loved the questions prior to the start of the chapters; I often used them for class discussions and prompts. Good review of important aspects of each chapter. Good homework assignment ideas.

I mostly covered the chapters in order. Some I put more emphasis on; others I slid through speedily. For example, I did not spend as much time on International Business Communications.

Foundation chapters first; easy to apply those concepts to all other chapters that follow. I integrated some of the more current business communications tools like Linked In, resume building, and more in the writing sections. I had students who were preparing for the workplace so it was a practical diversion from the text.

Interface rating: 3

There were some useful bits that I wanted to use as handouts but the copying of those items were a bit fussy. Perhaps consider a collection of handouts/electronic worksheets?

I did not notice grammatical errors.

Ethnicity/race neutral. We had a great collection of people from diverse backgrounds in my course when I used this book, so we were able to apply some of the cultural communications ideas into discussion and assignment. I do think that perhaps some of the aspects of diversity could be updated to better reflect today's issues and people.

I did enjoy using it. I would have liked to see more updated business communications methods in use today, especially social mediums. I would have liked to see a workbook or case to be worked throughout the term. Slides would have been a plus! Overall, I enjoyed using it and it was my first OER text.

Reviewed by Adam Falik, Assistant Professor, SUNO on 4/27/20

The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. It definitely seeks comprehensiveness, to introduce a complete spectrum of business communication methodology. This is often effective. The... read more

The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. It definitely seeks comprehensiveness, to introduce a complete spectrum of business communication methodology. This is often effective. The book begins linguistically, introducing concepts of language and communication, shifts to audience and tone before touching upon actual writing. The move to presentation and group dynamics is in keeping with the wide-spectrum the book covers. Sometimes, though, this attempt at comprehensiveness results in the book being dilettantish. I am interested in this book as a textbook for a class in Professional and Technical Writing. My review should be seen through that lens.

Content is accurate enough, though sometimes thin. In Chapter 9: Business Writing in Action, for instance: What is provided is accurate, just somewhat inadequate. 9.2 covers Memos and Letters, but there are many types of business memos/letters. A more thorough exploration per section (instead of, for example, Section 6.3 Making an Argument then much later Section 17.2 Delivering a Negative News Message) would have been welcome. Again, the content is accurate, but it is necessary to hop, skip and jump around to make use of this book. Also, there is a serious lack of examples in this book. Show us some actual business letters, reports, etc. This is a serious deficiency.

This book needs updating to more thoroughly address evolutions in technologies. Business communications are (obviously) more digital than ever. It would be a service for this book to reflect more current communications, including how social media plays in the contemporary cultural and business landscape. As I write this review from the midst of the Covid-19 pandemic, Zoom and Skype meetings reign. Let’s see an exploration of these types of presentation environments.

The writing of this book is clear and accessible. There are, in fact, gems of writing to be found throughout. Section 4.4 Style in Written Communication, for instance. Here concepts of communication are clearly articulated enough to additionally demonstrate how writing inaccuracies leads to business miscommunications.

The book is consistent in its style, framework, and the rhythms of its language. It does, occasionally, repeat itself. Section 6.3 Making an Argument repeats itself (not just in ideas, but in complete pages) in Chapter 14.

There is a dependable structural modularity. A student can expect not only a clear, steady framework of Objectives, Takeaways and Exercises, but, most valuably, thorough chapter Reference sections.

Organization/Structure/Flow rating: 3

This is one of my chief issues with this book (besides the lack of practical workplace examples). The book is big and exploratory, but will require (for my purposes) a great deal of jumping around to make use of. I do not love its organization. Though it does build logically, many of its integral concepts are scattered throughout the book’s many chapters. The lack of index also weighs heavily.

Because this book requires a great deal of jumping around, I wish the interface was a little friendlier, more convenient. Internal, conceptual links would have been welcome. As certain ideas are linked (to inform, to persuade), internal links would have been appreciated. I often find myself having to scroll back to Contents.

This is a well-written and clear book without major grammatical issues.

Much like its technological relevancy, our culture shifts too quickly to give this book the highest marks. Though Chapter 18: Intercultural and International Business Communications is welcome, it does not address the truly identity-charged workplace atmosphere.

I will give this book a try for a Professional Writing class. I am curious to see what students make of it. I find it too expansive, its attempt to be all-encompassing creating qualitative and theoretical deficiencies, and its lack of actual workplace examples a serious deficit, but it does make easy access to core principles in accessible language. A final (negative) comment: The Exercises are often laughable. Their vagueness is connected to the book’s overall lack of practical workplace examples. If the student cannot see an example of how an actual business letter (for instance) is written, how can the book offer practical exercises that can be visualized? Though the book covers a great deal, an instructor had better be prepared to provide their own examples.

Reviewed by Megan Fitzmaurice, Adjunct Assistant Professor, University of Texas at Arlington on 4/22/20

This textbook address written, oral, nonverbal and interpersonal communication at large. Many business communication textbooks focus solely on written and oral communication, so including these other dimensions brings an important nuance to this... read more

This textbook address written, oral, nonverbal and interpersonal communication at large. Many business communication textbooks focus solely on written and oral communication, so including these other dimensions brings an important nuance to this subject. It also includes the foundational chapters for some of the most common business communication assignments: writing preparation, composition, and revision, business, delivering negative news, team communication, business presentations, etc.

Note: no index or glossary is provided.

Overall, I found no major inaccuracies in the book’s content. Chapter 2’s discussion about the parts of a message though is quite confusing – it is hard to discern what type of messages it is referring to. At some points in the section it seems like they are discussing formal written communication and speeches, while at other times any general kind of message. It isn’t well connected to the rest of the chapter and the explanation is not thorough enough. In general, I think this chapter could better connect fundamental theories about language to the business sphere specifically.

Like any textbook, incorporating technological advancements is a double-edged sword. Ignoring it is foolish, but discussion surrounding specific technologies is often obsolete by the time the book is published. I thought they did a great job not making and part of the text centered on specific technologies, but focused on timeless business communication principles. This should keep the book up to date for sometime.

Some of the included discussion questions are a little outdated. While the content in this textbook is really strong, the included learning exercises and discussion prompts are less helpful. For example, chapter 2 begins with a vocab-matching exercise that includes words such as “phat,” “ player,” “hooptie,” etc.

The language used in this textbook is very accessible for undergraduate students from a wide range of academic backgrounds. It does not assume a student has taken a communication course before, so I think it would work for a general education course. It also ties in theories and vocabulary from many subsets of communication (rhetoric, organizational communication, interpersonal communication, etc.) so it could also be a good choice for classes directed at communication majors.

The chapters are all organized in parallel structure and engage the same terminology. Specifically, chapters 4-7 build on each other and provide a consistent vocabulary and framework through which to teach writing as a process, not a product.

Chapters 1-15 could easily be grouped into three modules: Introduction to Communication, Writing in Business Settings, and Speaking in Business Settings. Chapters 16-19 are a little bit of a grab-bag with regard to their topics. I would think Chapter 17: Negative News and Crisis Communication would be better placed after Chapter 14: Presentations to Persuade. I think having overarching modules would help learners better understand the skills and objectives to be learned through the textbook. Within each chapter though are very distinct sub-sections that do help with modularity, allowing you to easily break up a chapter's reading over the course of a week.

Chapters are well structured. Each one begins with a brief introduction, and then is followed by several subsections. Each subsection starts with clear learning objectives, followed by the main content, key takeaways, and then learning exercises. While acquiring images is a challenge for all open-source textbooks, this one seems particularly text heavy. More charts and diagrams would help with readability.

I read through the book using both a PDF on a computer screen. The text was clear and easy to read. One thing that would be helpful would be including page numbers with the internal hyperlinks – the PDF did not allow me to just click on the blue links that would take the reader to other parts of the textbook (i.e., “Note 2.1 “Introductory Exercises”).

Some charts and graphs are fuzzy, while others could be adjusted for better formatting. For example, the chart on pg. 60 has the last 1-2 letters of the word listed on the subsequent line for several entries. This same issue was not apparent when I looked through the chapter on UMN’s website, so it may be an issue limited to the PDF version of the book.

I was impressed that the hyperlinks to additional resources at the end of each chapter were still active. The book does provide a good number of articles and websites at the end of each chapter for review.

Very small issue, but the references at the end of the chapters need to be reformatted with a hanging indent and consistent margins. Otherwise, I found no glaring grammatical errors or typos.

The book does do a really good job of incorporating a diverse range of experiences and perspectives. The authors have successfully worked to provide a global perspective on business communication. Rather than just incorporating snippets or vignettes in a couple chapters, they actually have a whole chapter dedicated to intercultural and international communication. Moreover, diversity is not just conceived of in racial or ethnic terms, but the authors make sure to incorporate identity topics related to gender, sexuality, age, and disability as well.

Overall, I would definitely consider using this textbook in my Professional and Technical Communication course. The textbook covers all major aspects of business communication – writing, speaking, and team communication, in addition to other important elements like interpersonal communication and nonverbal communication. The book is accessible for an undergraduate audience and uses engaging and relatable examples throughout the text. Each chapter is well organized with distinct subsections which would give the instructor flexibility in how they wanted to assign the text. The drawbacks to using this text include a lack of supplemental teaching resources, minimal graphics in the text, and lackluster chapter exercises. Given students’ preference to learn through group interaction and discussion anyways, these are drawbacks easily made up for in the classroom.

Reviewed by Amanda Carpenter, Associate Professor, John Tyler Community College on 3/30/20

This text was exceptionally well written and very comprehensive. The author was very eloquent in the way that they explained the content. The text covered critical topics for business communication. The book includes learning resources and... read more

This text was exceptionally well written and very comprehensive. The author was very eloquent in the way that they explained the content. The text covered critical topics for business communication. The book includes learning resources and activities included. An index or glossary would have been beneficial to the reader.

The text was timely and accurately overviewed of jobs in communication as well as an overview of business norms.

The content of the text is still relevant today. The text could benefit from a section related to social media usage for businesses. The digital age requires this for those in business communications.

The book was well-written and concise. I was unable to get the search option to work on my Kindle.

I found no inconsistencies in the textbook.

This text is easy to sort into modules for course instruction. I could use the groupings of this text in my course.

Overall, the text was well organized and flowed well.

I had issues using the search option within Kindle with this text. It would be great if that function could be enabled.

Grammatical Errors rating: 4

The text was well written, and I found no grammatical errors.

The text is culturally relevant and would be very useful in business communication courses.

This text is an excellent resource for communications instructors.

Reviewed by Miriam Gershow, Senior Instructor II, University of Oregon on 6/6/19

Covers a broad array of business communication topics, from foundations of language, audience and rhetoric to common types of written and verbal business communications. read more

Covers a broad array of business communication topics, from foundations of language, audience and rhetoric to common types of written and verbal business communications.

Does an accurate job describing norms and responsibilities for different types of business communication tasks.

The real challenge is to stay up to date with technology. References to MySpace and parenthetical explanations of terms such as LOL date the information.

The prose is accessible and clear. Many of the Learning Objectives and Key Takeaways suggest an introductory-level rather than upper-level course.

The framework is clear and consistent throughout.

In considering this text for a Business Writing course, there are clearly chapters and sections that can be parted out for that purpose alone.

As with the consistency, the organization of material is intuitive, clear, and a strength of this text.

I read this book on two different devices, and the interface was clear on both.

No notable errors.

I was glad to see that inter- and intra-cultural communication was addressed throughout the book, not relegated only to the second-to-last chapter.

Reviewed by Shawn Gilmore, Senior Lecturer, University of Illinois at Urbana-Champaign on 5/14/19

The text descriptively covers nearly all the requisite topics and subtopics under the banner "business communication," as well as a number of related rhetorical and conceptual approaches that are fairly typical in the field. The text is divided... read more

The text descriptively covers nearly all the requisite topics and subtopics under the banner "business communication," as well as a number of related rhetorical and conceptual approaches that are fairly typical in the field. The text is divided into fairly compartmentalized chapters, which could be selectively assigned, but this leads to some issues of repetition across the full book, as well as some difficulty finding specific material. The text does not contain an index, though the table of contents is good, and the full text is searchable.

Most of the descriptive material is quite good, succinct, and explanatory, making it pretty easy to follow. The prose is fairly conversational, which makes some of it dated (slang from the mid-2000s, for example), but allows for the conceptual and practical material to shine. Most of the content appears clear and accurate, if sometimes selective.

Some aspects of the text are dated by their cultural and technological references--this is a perennial issue for texts that describe how to use specific software, document types and methods, etc. None of these passages seemed debilitating, and could likely be avoided by assigning chapters or sections selectively across the text.

The text is clearly written throughout, relying on a few pages of prose per section, which are well-segmented, and followed by "key takeaway" boxes and exercises. Jargon is used selectively and well-explained.

The text is presented in a consistent fashion, but varies in terms of depth and type. The sections on business communication and approaches are clearest and most consistent. Those on rhetorical approaches and issues vary from rhetorical theory to interpersonal analysis and considerations, which makes them feel a bit more scattered.

The text is quite modular, and selections or chapters could easily be grouped for different teaching purposes/approaches.

The text takes nearly a hundred pages to really get to writing and communication specifics, and it is not entirely clear why some (of the 19) chapters appear where they do. This might be to allow individual instructors a good deal of flexibility, but it also might leave some a bit at sea.

This might be the text's weakest point. The text is well-formatted and presented, but it is a lot of repetitive-looking material, with little breaking up the few formatting and interface choices that have been made. This is alleviated in other texts by the inclusion of example documents--which are very rare here--or by varying page layouts. Students and instructors alike might find it hard to parse some of the more visually-similar passages, though there are some tables and images periodically that help.

There were no significant or glaring grammatical issues.

Efforts seem to have been made to include a variety of cultural inclusion as appropriate. However, this text might need more framing for students for whom English is not their primary language, or who have been educated in other systems/backgrounds.

This is an easy text to recommend for more experienced instructors, as they may have assignments, exercises, and example documents already at hand. However, glaringly, this textbook doesn't quite have enough material to be as comprehensive as I would have liked, though it does include exercises after each section. This may depend on the other course materials already in play, and the text would serve very well in most business writing courses, given the right conditions.

Reviewed by Bonnie Buchanan, Associate Professor, OhioLink on 3/28/19

From A to Z, the main communication topics and concepts are covered in this text. From the basics of the communications model to group work effectiveness, this book has the components to teach students important skills they will need in the... read more

From A to Z, the main communication topics and concepts are covered in this text. From the basics of the communications model to group work effectiveness, this book has the components to teach students important skills they will need in the business environment.

I was not able to find inaccurate information, based upon my background and ares of expertise. Information was accurate, supported and relevant to the subject.

Business communications, different speeches with different areas of focus and team work skills will always be relevant. Didn't see enough information on distance/telecommuting and communicating via video.

The text was written in a very straight-forward fashion and should be easily understood by most college students.

The activities and assignments found in each chapter are great and easy for students to quickly find. They are consistent among each chapter and offer relevant activities to reinforce learning. The text chapters were consistent in their layout, form and function.

Well-organized, easy to navigate and aligned with chapter objectives in a consistent fashion.

Topics are well-presented and done so in a logical format/layout. The topics/chapters flow nicely from one to the next.

I found all links working properly and all images used supported the subject and topics in the text.

Well-written, concise and succinct text. Free of major grammatical errors.

I did not find the text offensive or insensitive and found it to include a variety of examples so that no one group might feel excluded or offended.

I really enjoyed reviewing this text and think that countless students can benefit from the information and concepts it contains. From the basics, to targeted speech formats, all areas vital to good business communication skills are covered. I would have liked to have seen a formal proposal chapter, but overall, I would recommend this book for business programs and courses that want to engage students and teach them important skills vital to their success.

Reviewed by Cara Chang, Instructor, Leeward Community College on 2/10/19

This textbook was comprehensive in the sense that it covers broad concepts in communication and then narrows down specifically to business writing and oral communication. This semester, when I used part of this textbook for my business writing... read more

This textbook was comprehensive in the sense that it covers broad concepts in communication and then narrows down specifically to business writing and oral communication. This semester, when I used part of this textbook for my business writing class, I had to find and create more examples for my students to view and analyze. Though the content in this text is good, I wish more examples were given in this textbook.

Furthermore, though this textbook does explain how to write a resume, memo, letter, business proposal, and report, it does not include any information on how to improve writing style or mechanics. If my students needed help with grammar, they would need to consult other resources for this.

There wasn’t an index or glossary, but there was a Table of Contents, which made it easy to navigate.

This text was unbiased and free from error. It covered a range of topics in a consistent manner.

I do think the information in this text is relevant. However, I did wish there were sections on other types of business writing. In my classes, I had my students create a website and blog, which to me, are important parts of business writing. Chapter 9, which shows Business Writing in Action covers other parts of business writing, which I taught and assigned to my students, but I also told students that blogging and creating a website are also important parts of maintaining a business. In this digital age, more topics related to online writing is necessary. It would be an easy addition.

The text is written in lucid, accessible prose. It would be appropriate for many different audiences: a business writing class, an oral communication class, etc.

This text was consistent in terminology and framework.

When teaching with this text, I had an easy time breaking up information and chunking it into sections that made it easy for my students to digest. I was also able to breakup information and organize in a way that best fit the flow and schedule of my teaching. The Table of Contents/headings made it easy to see how the text is organized, so anyone who wants to jump around and customize their teaching is able to.

The structure of the text is presented in a logical and clear fashion. It begins by explaining what effective business communication is and then moves to identifying what effective business writing looks like. Next, the text explains how to write different forms of business writing, clarifies different presentation strategies, and explores group communication.

This book is easy to navigate with clear headings. There was no problems accessing the text and viewing the images.

I did not notice any grammatical errors.

Cultural Relevance rating: 3

The book is not insensitive or offensive to any cultures, but it does not have many references to various races, cultures, etc. Incorporating different examples could be especially important in the International and Intercultural Business Communication chapter.

The main page states that the textbook is available in multiple formats, but I was only able to access it as a Pressbook and as a PDF. I do feel that more images and media can be added.

Reviewed by Kara Wicklund, Instructor, Lead Instructional Designer, Bethel University on 11/13/18

This book covers almost of all the topics I need to cover in my Business Communication course. The index is clear and easy to navigate, and the chapters are clearly labeled. read more

This book covers almost of all the topics I need to cover in my Business Communication course. The index is clear and easy to navigate, and the chapters are clearly labeled.

This textbook is error-free and accurate. It handles informative text with clarity and analyzes communication problems by applying concepts, without leaning too much on a specific bias.

The content in this text is specific and clear, and it it up-to-date. It is general enough, however, that it should remain generally relevant for several years. Some sections discuss the use of written and/or electronic communication, noting the prevalence (in percentages) of these communication forms in certain settings. These details may change or become outdated over time, but the general topic will likely remain relevant.

The clarity of this text is one of its strongest features. New vocabulary works are typed in bold and defined as well as supported with examples and/or cases to illustrate their context. Paragraphs are well-structured and easy to read, and sentence flow is easy for readers.

The text adheres to the same structure throughout each chapter. Concepts are referred to and applied in consistent ways throughout the text.

Modularity is another great strength of this text. It is easy to assign chapters and sections out of order, avoid a section, or substitute a section for another resource due to the self-sufficiency of the sections. Sections generally begin, develop, and wrap up concepts clearly within each section so students don't need to rely on other chapters/sections in the text to further explain the topic.

While I did not utilize the sections in this book the way the chapters are organized, they do seem organized overall in a logical fashion. Within the chapters, the information is laid out in a clear manner. Typically the chapters begin with basic concepts and vocabulary and then proceed to application. In some chapters, there are cases for students to read about, as well. This progression seems very effective for readers.

This book is very easy to navigate. The chapters are easy to locate and the images and text display well on screens.

There were no grammatical errors in this text.

This text has a strong focus toward the end of the book on culture and communication. In addition to handing interpersonal communication dynamics, the book includes a chapter regarding Intercultural and International Business Communication. This chapter explores cultural characteristics of communication and how these characteristics impact communication, both personally and in the workplace.

Reviewed by George Boone, Visiting Assistant Professor, Augustana College on 11/13/18

Overall, the book covers a wide range of topics. However, it offers breadth over depth, which is fine for an introductory business communication course. It lacks an index section, however, so unless your students know how to search a PDF for... read more

Overall, the book covers a wide range of topics. However, it offers breadth over depth, which is fine for an introductory business communication course. It lacks an index section, however, so unless your students know how to search a PDF for information, they might run into trouble searching for specific information.

The book provided very accurate overviews of different theories and positions on communication.

The book had multiple examples, although some of the references might feel a bit dated for our students (ie. the Bush examples, for instance). However, the author could easily update the examples with more recent events.

The book was very clear and easy to understand.

The book has the strong ability to present multiple ideas relevant to business communication (and its underlying communication research) without getting lost in the theoretical differences that might go along with these different perspectives. Ultimately, those looking for a deeper theoretical look at the book will need to look elsewhere. More pragmatically oriented classes, however, will benefit from this instructional approach.

The book has nice chapter and section breakdowns with clear headings and effective demarcations.

The book needs a bit more explicit logic to chapter order. As a reader, I do not have a clear sense as to why chapters appear in a particular order. Perhaps overall chapter groups or headings might help resolve this issue.

The interface for the book has no issues that I noticed.

I did not notice any grammar issues.

I did not notice any particularly offensive texts or ideas.

Overall, the book provides a strong and pragmatic approach to communication in business and workplace contexts. I would gladly adopt it as a general text for a low-level 100 or 200 level course. Teachers looking for more in depth analysis of studies or more theory-driven analysis, however, might find the book lacking.

Reviewed by Jason Harper, Senior Lecturer and International Coordinator, Fort Hays State University on 11/12/18

The contents do offer instructors a comprehensive list of key writing areas that should be covered in a college writing class. For example, it includes topics like writing styles, active reading, writing a summary, and assessing writing situations... read more

The contents do offer instructors a comprehensive list of key writing areas that should be covered in a college writing class. For example, it includes topics like writing styles, active reading, writing a summary, and assessing writing situations to more practical areas like conventions, revision, and checklists. It also includes discussions on common challenges for multilingual and ESL writers from diverse backgrounds. Perhaps an instructor might see these as good guideposts, yet this reviewer believes that supplemental materials will be needed for a more in-depth and detailed coverage of these areas. Overall, the text is useful as a starting point for teaching to her/his strengths and contexts.

One of the outstanding strengths that this textbook offers is its lack of bias. The coverage given to the writing process and its practices is also particularly good -- something not often included in business communication-related texts.

Coverage of text messages, E-mail, and how social customs influence the ways we interact with each other in the online environment will not be difficult to update, as these norms and mores are changing by the minute. As these change, this textbook can still apply as strong beginning points for discussion in class.

Overall, a detailed process of business communication is shown in readable and clear style. Vocabulary and terminology is covered and there are avenues for instructors to add on.

Business Communication for Success is a consistent collection of significant skill sets accented by "Key Takeaways" that correlate well with the topic at hand. The book’s use of multiple sub-chapters helps to make the textbook much more detailed. While at times the bland blocks of content may render the page a bore, the instructor can breathe life into what is considered by many to be a dull subject. The creators' knowledge of the topic is obvious throughout the book. The credibility of the content is strengthened by the consistency.

The orderliness of the book conforms to an academic curriculum. While the chapters create neat packages, some skills to be taught can be better covered by the instructor creating additions to the chapter or by adding additional sections. Overall, the textbook provides well-organized material and content, which is held well by clear chapter numbers.

The organization of the book lends itself well to the study of business communication. Each chapter is broken down into sections, which typically fit logically into the topic of the chapter. All chapters are composed of several defining parts that maintain a sense of continuity throughout the volume. The Key Takeaways" sections leads refers well back to the introduction and the chapter goals.

With so few graphics in the book overall, display features are subsequently not so much of an issue. Within the text of the chapter, there are at times photo boxes that assist the learner in understanding particular points. Unfortunately, the open-sourced photos may also confuse readers when they are not as well-paired as a paid photo might have been. Navigation is not at all difficult, as the chapters are clearly segmented and there is a drop-down "Contents" bar for finding other sections fast. However, the textbook's overall appearance is quite bland.

It's refreshing to see a textbook so carefully edited. Once a textbook is provided to students, a certain expectation of correctness and clarity is expected, and cleanly edited chapters must be in place when teaching the units and individual lessons. This does not mean that the opportunity for learning about errors is lost -- even the cleanest of texts might still contain a hiccup here or there. Yet, with the goal being teaching toward the learning needs of the students in our classrooms, we educators need to set good examples for those educational needs and show, not tell, good grammar, without losing sight of the end goal.

Chapter 18 is pretty in-depth about the intercultural/international aspect. While certainly not comprehensive, variety of races, ethnicity, and backgrounds is addressed in general terms in Chapter 18 as strong beginning points for discussion in class. As stated as a Key Takeaway in 18.3, "All cultures have characteristics such as initiations, traditions, history, values and principles, purpose, symbols, and boundaries," and the instructor could certainly work with the class to develop how this applies or cold apply in different contexts.

Reviewed by Margarette Connor, Adjunct Assistant Professor, Lehman College/CUNY on 6/19/18

This text covers all the areas I would want to cover in my 300-level business writing class, including non-verbal communications and international communications, two topics I find are often underrepresented in many texts. Very clear and... read more

This text covers all the areas I would want to cover in my 300-level business writing class, including non-verbal communications and international communications, two topics I find are often underrepresented in many texts. Very clear and comprehensive table of contents facilitates use.

I've read a good portion of the book and find it accurate and error-free. Excellent quality.

I have been teaching business writing for over 20 years, and while the methods of communication have changed, how we write hasn't really. This book is certainly up to date, but not so much so that it will be obsolete within the next few years.

I would have liked to have seen a little more on online writing--blogs, websites, digital white papers--because while we can always upload a PDF of a traditional report to a website, many Millenials read differently and have different expectations of what they will read on the internet. This might be my personal soapbox, though, and the materials here can be easily adapted.

I very much like the writing in this book as I find it clear and to the point, much more so than the text I had been previously using. I think my students will find this more accessible. My students are mostly junior or senior business majors, and while there is jargon in the text, by this point, this is part of my students' professional vocabulary, so nothing that I find alienating for students.

Many of my students like pared down yet comprehensive texts, and I think they'd like this. They don't like to "waste" time with "unnecessary" material.

Very good job with consistency.

The modularity of the text is very well done. As I was reading it, I had the feeling that my students would find this easier to access than our current text. I can already see the course syllabus falling into place. Although I see myself changing the order of the text, I think jumping through the book will be quite easy.

The flow of the chapters is clear and logical, and while I'd change things, isn't that what we do as professors? I've never used a text book as if it were a novel.

Clear, easy to use. I've used other online texts, and I found this one to be very user friendly.

I am a stickler for grammar, and I found no errors in my reading. That's sadly rare!

There was nothing culturally insensitive or offensive in the parts of the text I read, which was much.

I am definitely adopting this book for my business writing course next term. It has everything my students need from a text at a price they can afford. That has been a problem for many. I actually like this text better as I think it's clearer and easier to follow. Excellent choice for an upper level business writing course.

Reviewed by Shannon Breske, Assistant Teaching Professor, University of Missouri on 6/19/18

Business Communication for Success provides an overview of the main areas of communication and highlights additional resources at the end of each chapter. When reviewing other texts, this text is consistent with topic areas covered. The text is... read more

Business Communication for Success provides an overview of the main areas of communication and highlights additional resources at the end of each chapter. When reviewing other texts, this text is consistent with topic areas covered. The text is organized well and can be navigated seamlessly with how each section is labeled. Students found this text easy to use, comprehend, and then able to apply knowledge to their assignments and in-class work.

Content is accurate. Consistent topics covered in Business Communication in Success text compared to other Business Communication texts. Some references, activities, and examples could be updated to provide a more inclusive tone.

The text is up to date but could include more details on how to communicate using social media platforms as well as customer relationship management (CRM) software. Could add the importance of how to successfully develop a communication plan using CRM.

Easy to read, understand, and apply. Students found it easy to read the chapters and comprehend.

The text is consistent with other texts and current literature. Liked how the earlier concepts are built upon in later chapters.

The text covers a lot of information however it is easily divided into subsections and does a nice job highlighting the important pieces in each area. Organized extremely well and easy to navigate through the online text.

Great job on the organization of the text. Found it clear and logical.

The interface is basic but functional and meets the needs of the user.

Well written. I did not find any grammatical errors.

Some references, activities, and examples could be updated to provide a more inclusive tone.

Great text! I use for 400+ students in an introductory course, and it is a great option. I supplemented additional information for class materials but overall extremely satisfied with text.

Reviewed by Alicia Edwards, Adjunct Professor, Business Management, Marketing and Communications, Northern Virginia Community College, Annadale Campus on 6/20/17

I was definitely impressed with the comprehensiveness Business Communication for Success. For every concept of the author introduced, he gave context, the why and if needed consequences if the conventions are not heeded. While there is not a... read more

I was definitely impressed with the comprehensiveness Business Communication for Success. For every concept of the author introduced, he gave context, the why and if needed consequences if the conventions are not heeded. While there is not a glossary or an index, he does provide additional resources after each chapter.

Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. Because of this attention to detail, I can envision this book being an excellent resource for an entry level junior manager or a refresher for a seasoned professional as their communication needs evolve throughout their career.

In general, I felt that the author did pretty balanced job of avoiding stereotypes and clichés. He used a variety of quotes from people with origins in all parts of the world and historical periods.

I was disappointed with the slang used in Chapter 2's introductory exercises. The words used were outdated at the least and mildly offensive. All 10 examples of page 35, appeared to be derived from African American slang...certainly not inclusive. The population that attends NOVACC are very diverse culturally and linguistically so this would not go over well.

This book was written in 2010 and focused more on written and verbal communication. Social media is not addressed but text, email, and netiquette were briefly touched upon. The information is still current and accurate but clearly lends itself to frequent updates. Since the bulk of business communication is online now, I would like to see at least full chapter dedicated to texting, email and internet communication. The way the book is laid out, this could be can easy addition.

Social Media is now an integral part of business communication internally and externally but it is STILL treated as an afterthought or footnote in academia. While not every platform is mainstream, the ones that are increasingly used in professional settings certainly need to be taught at the collegiate level in a comprehensive manner. LinkedIN, Twitter, Instagram and to some extent Pinterest have proven their marketing prowess and are structured enough to teach the business applications.

The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Other than expanding on email/text and internet communications and including social media, I did not see any gaps in knowledge.

Since I did read the book on Apple device, Apple has built in technology that is helpful. For example, the book reference Aristotle and his concept of "ethos". While I knew he was from ancient Greece, I used the lookup feature on his name to fill in the historical timeframe that helped me fully understand what may have shaped his views. The look-up feature took me to several books, wesbites and a Wikipedia page.

Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. Because of this attention to detail, I can envision this book being an excellent resource for an entry level junior manager or a refresher for a seasoned professional as their communications needs evolve throughout their career.

While the book flows well from start to finish, the chapters and subheading are very specific and are quickly referencable. I read the book on my Ipad and I easily bookmarked pages when and highlight notes as needed. Each section can be understood independently, I didn't find myself having to reference previous chapters to make sense to the current one.

I downloaded the entire book as a PDF. It would be nice to have the option to download sections as needed.

The interface is very basic but effective. I read the book on my Ipad within the iBooks platform. I quickly find the section I wanted and go straight to whatever page I wanted. There are a lot of links to internet sites, I referenced quite a few and they seemed to load up quickly.

The charts and pictures that are included are without distortions. However, I would like to see more videos and visuals. Since readers will most likely reference this book from a laptop/phone or tablet, the assumption is that they would be able to seamlessly go from reading the material to answering the discussions via BlackBoard or whatever learning software their school adopts.

The author took the time to edit very well. I didn't see any glaring errors of any kind.

In general, I felt that the author did pretty balanced job of avoiding stereotypes and clichés. He used a variety of quotes from people with origins in all parts of the world and historical periods. I was disappointed with the slang used in Chapter 2's introductory exercises. The words used were outdated at the least and mildly offensive. All 10 examples of page 35, appeared to be derived from African American slang...certainly not inclusive. The population that attends NOVACC are very diverse culturally and linguistically so this would not go over well. Since slang and pop culture are moving targets, I would have eliminated that exercise completely and let the students self-direct this exercise by sharing slang words in their own language with the class. I would further reinforce the exercise by letting students that speak the same language but are from different countries share words that differ within their culture. I would also have them give examples of how they would speak around their peers, parents, and elders to drill down appropriateness and context.

The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Other than expanding on email/text and internet communications and including social media, I did not see any gaps in knowledge. This book was written in 2010 and focused more on written and verbal communication. Social media is not addressed but text, email, and netiquette were briefly touched upon. The information is still current and accurate but clearly lends itself to frequent updates. Since the bulk of business communication is online now, I would like to see at least full chapter dedicated to texting, email and internet communication. The way the book is laid out, this could be can easy addition.

Social Media is now an integral part of business communication internally and externally but it is STILL treated as an afterthought or footnote in academia. While not every platform is mainstream, the ones that are increasingly used in professional settings certainly need to be taught at the collegiate level in a comprehensive manner. LinkedIn, Twitter, Instagram and to some extent Pinterest have proven their marketing prowess and are structured enough to teach the basic business applications.

Since readers will most likely reference this book from a laptop/phone or tablet, the assumption is that they would be able to seamlessly go from reading the material to answering the discussions via BlackBoard or whatever learning software their school adopts.

In general, I felt that the author did a pretty balanced job of avoiding stereotypes and clichés. He used a variety of quotes from people with origins in all parts of the world and historical periods.

I was disappointed with the slang used in Chapter 2's introductory exercises. The words used were outdated at the least and mildly offensive. All 10 examples of page 35, appeared to be derived from African American slang...certainly not inclusive. The population that attends NOVACC are very diverse culturally and linguistically so this would not go over well. Since slang and pop culture are moving targets, I would have eliminated that exercise completely and let the students self-direct this exercise by sharing slang words in their own language with the class. I would further reinforce the exercise by letting students that speak the same language but are from different countries share words that differ within their culture. I would also have them give examples of how they would speak around their peers, parents, and elders to drill down appropriateness and context.

Reviewed by Brandi Quesenberry, Advanced Instructor, Virginia Tech on 6/20/17

Solid overview of foundations of business communication. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. Broad overview of both written and oral communication considerations and best... read more

Solid overview of foundations of business communication. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. Broad overview of both written and oral communication considerations and best practices.

Content is correct and consistent with other texts.

Due to nature of subject matter, some references will become outdated. Overall examples are current and helpful. Technology references can be easily updated due to formatting and section headings.

Clear language, easy to read, relevant examples.

Accurate use of terminology and framework.

Divided well. Only complaint is the redundancy of information across multiple chapters.

I would prefer oral communication chapters to come before written communication. Overall, flowed well.

Well written.

Relevant and diverse examples. Good discussion of cultural differences in business setting.

Good choice for an introductory business communication class.

Reviewed by Catherine Wright, Associate Professor, George Mason University on 6/20/17

It covers too many areas, would need to be "chunked" into smaller clusters. It tries to do too much for one text. read more

It covers too many areas, would need to be "chunked" into smaller clusters. It tries to do too much for one text.

I found it to be accurate.

I found it to be relevant. Since the format of Open Textbooks allows for things to be quickly updated, anything the authors found in need could be easily changed.

The overall writing in the text is great. Easy to read, easy to digest, easy to follow. It’s not taxing and presents information in a way that will engage the reader. The style is casual and informative. I found it inviting and I believe that students will want to read the chapters assigned.

I found it to be consistent with current literature and other texts.

It tries to cover too much in one text and would absolutely need to be made into modules.

Overall the organization is fine. The structure of the book in its entirety is too grand. It could/should be no less than three books.

I was easily able to gather information. I found no issues with this book.

so far, so good ;o)

This appeared to be fine too. I had no complaints.

The scope of the book, however is too broad. I would not use it for any Business Communication class that I personally taught.

The reason for this is that it focuses on several areas, which could not be adequately covered, or covered well, in one semester. I believe you would be able to do all of it at a very cursory level and none of it well in order to produce informed and prepared students. It really doesn’t cover “business.”

My recommendations for application follow: Chapters 4, 5, 6, 7, 8, and 9 could easily be one full semester, as they focus on writing. Chapters 10, 11, 12, 13, 14, and 15 are another semester, as they focus on public speaking. Chapters 16, 17, 18, and 19 are individually entire courses and almost seem extraneous here.

Part of what appeals to me about Open Textbook Library is the opportunity to take a text offered and to adjust it to make it something you could use in you class. This book has the potential to do so if the teacher reduces the number of chapters assigned during a semester. Rather than trying to do everything adequately, teachers would need to focus on only a few chapters to use this book well.

Reviewed by Rathin Basu, Professor, Ferrum College on 2/8/17

The text is quite comprehensive in its coverage of the key (and standard) topics and compares favorably with the very well known and widely used conventional text that I have been using in my Business Communications class, as well as others that I... read more

The text is quite comprehensive in its coverage of the key (and standard) topics and compares favorably with the very well known and widely used conventional text that I have been using in my Business Communications class, as well as others that I have used or reviewed in instructing the subject over the past 20 years. The sequence of the topics is somewhat different from some of the conventional texts but, over all, the content covers all aspects expected in this subject area. However, some of the important and fast developing and changing areas of communication which have developed in recent times (e.g. social media) and their models, challenges and impacts might have been included. They would also need to be discussed in the context of ethical communication as well. Another topic of importance that needed discussion is communication relating to applying for a job and preparing for interviews. A third aspect that I cover in my Business Communication class is formal business report writing, and this would need more coverage and even a chapter devoted to it. Despite these gaps, which are common to most current texts though, it generally covers the standard and essential areas of the subject well. It would have been useful, especially in an introductory text such as this, to have had a comprehensive index.

The content, in terms of the concepts and theories of communication, and the explanations and examples presented, is accurate and supported by citation of relevant and relatively recent sources. In addition, some of the seminal publications which may not be as recent but are essential sources are also referenced. There is no suggestion of any bias in the discussion and presentation of ideas and perspectives. It would have been helpful to have used colors or fonts in such a way that embedded active links could be clearly distinguished from highlighted terms. Also, if what might be more completely addressed is considered under this item, then inclusion of some of the most current, dynamic and important aspects of developments in communication especially relating to technology and society might be included.

Since the concepts and theories discussed are, in general fundamental ones, these aspects are not likely to require short-term changes. The examples used are also ones that are not limited in time or context and hence less susceptible to change. However, this does mean that some of the more dynamic areas of communication such as technology, social media, virtual teams might have been covered in greater depth given their increasingly important roles in communication. This is possibly the most important area that has been most dynamic in recent years and would need updating, when included. In addition, recent case studies of specific firms and incidents are one aspect that would be found in publisher based texts that open texts, by their nature, must sacrifice.

I found the very accessible prose and the personal and informal tone to be a particular strength of the book. Terms and jargon are explained with appropriate examples which students are generally likely to be able to relate to. In addition, not making this a reference text and overwhelming the undergraduate student with too many examples and too much detail has added to the clarity and relevance for the intended audience. The inclusion of pithy quotes, short exercises after each section, and sections and chapters which are not too long have also enhanced clarity and readability.

The text is internally consistent in terms of its tone, explanations, audience, and structure. In addition, the exercises have a consistency in framework and resulting time required to do them. The approach of starting sections with some questions which are then addressed with examples and explanations makes for an engaging, more Socratic and less pedantic method.

I found the breakdown of the topics into chapters and the chapters into sections, both of which are in sizes manageable for students, to be a strength of the text. This is contrast to many available texts which have long chapters which are dense with content, much of which is too much detail for an undergraduate course. The relatively short modules also suggested several possible ways in which I could smoothly reorganize them and use them in a class without making the sequence seem disjointed. The text draws in outside sources rather than being self-referential.

The organization of the text is something that I usually find to be one that I do not stick to, even with private market texts. The organization of the current text is also one that I would change to suit the particular circumstances of my students and institutional facilities (such as availability of the career center for mock interviews as part of course). However, with digital texts, I have had no difficulty in making the changes and even rearranging the chapters as needed.

In general, the book has no interface issues that I encountered, except the one that I found the use of the brown font for both terms (which were not live links) as well as live links was confusing. It would be helpful to have the standard blue font for the live links to distinguish them.

The book shows an appreciation of diversity and inclusion of various perspectives. Given the nature of the subject matter, which calls for discussion of various cultural perspectives, this is done in an interesting way that encourages exploration. It is particularly interesting that the cultural aspects are not confined to the standard understanding of the scope of such differences (such as races, ethnicities and nationalities) but also includes artifacts and examples which students can relate to and demonstrate that cultural differences can also be local, inter-generational, etc.

I found the text to be very readable, engaging and interesting and one that I am considering adopting. I would need to draw in some current case studies that involve relevant aspects of communication as well as introduce the topics of career related planning and communication (resume, cover-letter, job-related interviews and interviewing, follow-up), as well as formal business report writing.

Reviewed by Carrie Gay, Adjunct Professor, J. Sargeant Reynolds Community College, Richmond, VA on 2/8/17

This book is very comprehensive. Contains an vast array of business communication principles applicable to today's business environment. However, there is no index or glossary which makes the book somewhat ineffective for quick reference points. read more

This book is very comprehensive. Contains an vast array of business communication principles applicable to today's business environment. However, there is no index or glossary which makes the book somewhat ineffective for quick reference points.

I found the content of the chapters accurate and up-to-date. No grammatical errors were found. Material appears unbiased with prejudice.

Once again, the material is up-to-date. I enjoyed the introductory exercises and the learning objectives presented in each section. Students know exactly what to expect in each chapter. Easy to read and comprehend.

The text is well written, easy to understand. Technical terminology was comprehendable and use of jargon was acceptable. No errors detected.

The book is consistent in its chapter presentations. I appreciated the resources presented after each chapter. Great sources of additional information if the student is interested in searching for it.

The sections were easy to read and were divided adequately. Subunits could be reorganized and realigned if need be without too much effort. Readers should still be able to follow printed material even if it has been rearranged.

This appeared to be the weakest part of the book...the chapter arrangements. I believed the last chapter of the book, Chapter 19, could have appeared somewhat earlier in the book. I compared this book to a couple of others I have seen in recent years and the flow was "off." I still say good material presented throughout, however.

Very few graphics presented in the book overall. I clicked on several Web sites and had no interface/nor navigation issues.

I found no grammatical errors during my first reading of the material which speaks well of the book and the authors/proofreaders. Well written sentences and paragraph structure.

I did not find the book culturally insensitive in any way. I asked three students of Asian, Hispanic, and African-American descent to read Chapter 18, Intercultural Communication--none were offended.

Again, I believe the book requires an index or glossary. These would make word or phrase searches less time-consuming. Perhaps review the table of contents for chapter rearrangements too.

Reviewed by Bonnie Yarbrough, Lecturer, University of North Carolina at Greensboro on 12/5/16

This text covers all areas of the subject appropriately and provides a good Table of Contents. At roughly 600 pages, coverage of the subject matter is extensive. There is no glossary, however, and the index is less comprehensive than I would have... read more

This text covers all areas of the subject appropriately and provides a good Table of Contents. At roughly 600 pages, coverage of the subject matter is extensive. There is no glossary, however, and the index is less comprehensive than I would have liked.

The text has been updated (2015) from the first edition. In subject matter, the text is accurate, although there are occasional mechanical errors and typos that should have been caught.

The content is up to date, but will need to keep pace with evolving technology over each year. For example, the chapter containing a long discussion of mobile communication messages will need revision next year to accommodate changes in the marketplace and in the workplace. Some of the information here is basic, almost elementary, when measured against other more specialized texts. Still, it should be easy to update; discussions could be accommodated for individual audiences.

The text is extremely clear and compelling in its discussions of the material. Each area of the field is covered substantively and with effective examples.

Consistent in its terminology and organization. Concepts introduced early in the text and followed up in later sections of the book and built upon.

This text is already divided into small reading sections and each is numbered in a clear way, manageable online. The headings are descriptive and each section has numerous graphics, video links, and "key takeaways" that provide an ongoing summary of the material covered.

The organization raised some questions. There are several chapters that could be re-arranged or collapsed and presented in a different order. "Organization and Outlines," for example, is presented long after "Revising" and "Presenting" writing.

I ran across a couple of problems with connectivity or dead links.

This is a text about business communication; the grammar is accurate and contains no errors.

The text makes a point of being culturally inclusive, particularly since that is so important in business today. The examples are relevant and illustrative--compelling.

I would recommend this text for a course particularly in oral business communication--although it also covers writing. It has numerous helpful exercises in each chapter and ideas for further exploration of the subject matter. I didn't see any options for text banks, however; I would have liked to have additional resources for quizzes.

Reviewed by Joy Koesten, Lecturer, University of Kansas on 8/21/16

This textbook is very comprehensive, both in breath and depth. I would have like more information regarding how to facilitate a meeting, ethical communication, and organizational culture. The topics were well selected, though formal speaking... read more

This textbook is very comprehensive, both in breath and depth. I would have like more information regarding how to facilitate a meeting, ethical communication, and organizational culture. The topics were well selected, though formal speaking always seems out of place in a business communication text. While some may need to make formal presentations, the majority of workers do not. It's more likely they will need to hone their interpersonal skills and how to speak up in a group.

I did not find an index or glossary, which would have been nice.

I think some might find the use of an egalitarian approach to be biased, but not me. Otherwise, I thought the book was well written, error free and unbiased.

I think the content is relevant and up to date. I'm seems updates would be easy and straightforward.

Very clearly written. I liked that key terms were highlighted. I thought the highlighted terms were linked to a glossary, but that wasn't the case. I downloaded it in KIndle, so maybe that was the problem.

I didn't find any inconsistencies in the text.

It seems this text could easily be divided into units or sections as needed. That is what I plan to do, so I hope that this is the case.

The presentations n section seemed out of place to me. But, otherwise the organization worked fine.

the only navigation issue I ran into was when I went back and forth to the table of contents. I always had to start at the top of the table for f contents and scroll all the way to the most recent chapter. Otherwise, I was not distracted by anything else.

Well written. No grammatical errors were found.

I didn't encounter anything in the text offensive, though I don't recall an emphasis on multiculturalism or a variety of races dipicted in the visuals. There weren't a lot of photos in the book.

I am very likely to use a good portion of this text in an upcoming course.

Reviewed by Sally Stanton, Senior Lecturer, UW-Milwaukee on 8/21/16

Comparable to most business communication texts available commercially. Coverage seems to be missing of social media as business communication (mentioned as a communication channel but not otherwise addressed specifically) and of how to... read more

Comparable to most business communication texts available commercially.

Coverage seems to be missing of social media as business communication (mentioned as a communication channel but not otherwise addressed specifically) and of how to cite/attribute sources in writing and speaking (styles and methods)

No index or glossary that I could locate in the e-pub version reviewed.

Appears to be accurate, error-free, and unbiased.

Some of the communication theories seem rather outdated, given the undeniable role of social media in the digital marketplace and the instant, global nature of communication in 2016. Thus, the text does not seem to reflect the significant need for theories and approaches that address the ability of today's customers, shareholders, competitors, etc. to immediately influence businesses through immediate and very public forms of communication. A bad review on Yelp! or Trip Advisor requires thoughtful handling; organizational communications strategies for dealing with such scenarios should be presented, along with relevant theory or/or research from the professional literature on online business communication. It's no longer enough to just "understand" your audience - business communicators now have a very much two-way, real-time relationship with them.

The topics of social media and managing interactive stakeholder communication could perhaps be added in Chapter 3 or Chapter 16.

Coverage of organizational communications theory and strategies is woven into much of the text but not in an explicit way - the focus is more on developing the individual's own strategy. When that conflicts with organizational strategy, what then?

Detailed coverage of ethics/ethical communication is limited and somewhat difficult to locate (especially since there is no index or glossary) - the chapter devoted to it is very short and lacks sufficient grounding in the professional literature.

Clear and conversational, easy to read.

Consistency rating: 3

It is definitely a broad, general overview of the subject matter. In the first three chapters it covers terms and theories common to both writing and speaking, and then devotes six chapters specifically to each. I would prefer to have chapters 16-19 at the beginning of the text along with chapters 1-3, as these topics equally relate to both writing and speaking, and are very timely - specifically intercultural communication and crisis communication. (Unfortunately topics presented at the end of the text/semester often get short shrift from students, or are cut because they don't fit easily in a 15-week semester. The framework would then proceed more logically from the general to the specific.

Modularity is very good; subheadings are used frequently to break up text, especially for online readers. I was surprised not to find hypertext links other than those in the citations - but I suppose that would make it difficult to publish in multiple formats, and managing broken links would be a nightmare.

An index/glossary would be a very strong addition.

As mentioned previously, I would prefer to have chapters 16-19 at the beginning of the text along with chapters 1-3, as these topics equally relate to both writing and speaking, and are very timely - specifically intercultural communication and crisis communication.

Serviceable interface, but it didn't particularly wow me. Use of grayed lines on charts makes it hard to see, especially on a smaller digital device (let's face it, students read books on their phones and iPads). Still it seems like it would be easily customized, which is a plus.

I understand that copyright issues prevent the use of the many photographic images found in commercial texts, but I find the lack of images is one downfall of using this kind of digital text. Students seem to read increasingly less, or if they do, don't comprehend well information presented only in lengthy textual form. Meaningful images can enhance understanding.

No problems found. Conversational tone makes it accessible.

Good specific coverage of intercultural communication, although as I mentioned before, this should come earlier in the text given how critical this topic has become in a globalized economy. Examples used seem to be quite diverse and appear throughout the text, not just in the specific chapter on intercultural communication. More examples of intercultural business writing would be helpful, though.

Overall, it seems to be a useful secondary text, or one used to provide additional coverage of specific topics, rather than as a primary text. However, it is difficult to find a textbook that provides both sufficient breadth and depth of coverage whether open-source or not. So, if you are interested in "slicing and dicing" content to fit your curriculum, this text would be a good place to start.

Reviewed by Eric Dodson, Instructor of ESOL, Portland State University on 1/7/16

This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business genre forms. The grammar sections provide a backbone; generally good examples provided. The... read more

This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business genre forms. The grammar sections provide a backbone; generally good examples provided. The individual grammar points require supplementary material for review of more examples and grammar-focused exercises. However, there are some exercises that marry both grammar and business writing functions.

The grammar points and exercises that I browsed were accurate. Rare typos.

Business norms may change, but the main focus is on underlying writing and rhetorical competency, and any updates will be relatively easy and straightforward to implement.

Some of the grammar for native speakers seems to be targeted for students who know some grammar terms, but do not know others. For example, the term “clause” is given a rough definition, but later the term “phrase” is used without a clear definition, in the context of “prepositional phrase.”

When discussing the specific genre of business writing (Ch. 10), the text often focuses on academic writing demands. Some sections are really focused on overall rhetorical styles and classical rhetoric, with a bit of business window dressing.

\The text is organized and composed in a perfect way for picking-and-choosing chapters or sections. Important concepts that are shared by several chapters (sentence fragments, for example) are generally introduced and explained in each chapter they appear in (though with different levels of detail, depending on the chapter).

No table of contents in the document, and correspondingly, no hyperlinks between sections. The first chapter’s grammar review and the second, punctuation, offer the chance to review a wide range of sentence grammar topics, but the topics are not ordered in a sequentially logical way. For example, adjectives and adverbs are tackled after sentence fragments and other sentence-level errors (which are unanalyzable if readers do not understand basic word-level grammar). The third chapter on word choices has a similar issue.

Some editing exercises are single-spaced, which makes them very difficult to correct via pen-and-paper. Example writing often is not clearly labeled or differentiated from the main text.

Rare omitted words or punctuation (e.g., p. 141). Otherwise clear and accurate.

Occasional glimpses of a multi-cultural reality via examples or use of names from different backgrounds. However, the focus is on (presumably) North American business English demands. The only issue with this is that this is not explicitly explained, and learners would need supplemental materials in order to raise awareness of the existence of different genre expectations internationally.

This work would offer a good set of resources for introductory university student writing courses or business English for speakers of other languages. For example, Chapter 3 has a welcome list of commonly confused words. However, this work would likely be most useful as a teacher planning supplement or to provide readings/exercises on specific topics. Much of the grammatical information, including the chapter for ESL students, does not offer much application to business contexts. For example, there is a review of the concept of idioms, and some example idioms, but not commentary on how students should use them in writing, or if they should use them at all. For the presentation of grammar and mechanics, I would supplement with more genre-specific projects, but the succinct and broad overview of grammar makes a good basic resource.

Reviewed by Judy Boozer, Business Faculty/AOP Program Lead, Lane Communicty College on 1/7/16

The book is comprehensive in regards to business communication, but it lacks a table of contents, index, or glossary for ease in finding the concepts presented in it. read more

The book is comprehensive in regards to business communication, but it lacks a table of contents, index, or glossary for ease in finding the concepts presented in it.

Content Accuracy rating: 3

This book has a few errors throughout--spaces missing between words, inconsistent formatting, lack of first line indents for paragraphs, etc. The content does appear for the most part to be unbiased and often gives both sides of concepts/views of proper communication.

Because paragraphs are not indented, it makes it extremely hard to see where paragraphs begin and end.

Content is relevant to today's world, but it lacks some of the more current digital communication options available to us. This would be easy to add.

The clarity of the book is quite good. The author has done a good job of explaining all content, especially if new or unusual terminology is used.

Each chapter in this text has been organized the same way. Although it is nice to be consistent, it almost makes it boring. A list of terms used in each chapter would be helpful.

As mentioned before, there is also inconcistency with the formatting of the contents of this book.

Modularity rating: 3

The book is clearly organized by chapter content and then by objectives within each chapter's topic(s). There are times, however, when few side headings are used, which makes it difficult to comprehend the material presented.

The topics are presented in a logical manner, and they often refer to previous topics as the reader progresses through the book.

There are no interface issues, except that there is not much to excite the reader into reading. There are very few graphics, tables, charts, used. A text only book is difficult to read and comprehend.

I find almost no grammatical errors. (necessary for a book on business communication)

The book is not insensitive or offense to any cultures, but it does lack too many references to various races, cultures, etc.

This book has a wealth of information with resources provided, but it lacks those elements that appeal to those learners that require more than just reading text in order to learn a topic. There are a wealth of exercises at the end of each lesson that students can complete to gain competency in the chapter's concept(s).

Reviewed by Carolina Selva, Adjunct Faculty, BA and MSD, Portland Community College on 1/7/16

Extremely comprehensive. Covers all critical areas of business communication including electronic messages, team communication, presentation skills, and even "language." Learning resources such as exercises and activities are included - many of... read more

Extremely comprehensive. Covers all critical areas of business communication including electronic messages, team communication, presentation skills, and even "language." Learning resources such as exercises and activities are included - many of them quite useful and very relevant to the material.

Accurate and timely as of the date of publishing (2010). Good blend of theoretical and practical applications bolsters credibility. I found no errors or hints of bias.

Relevant in today's dynamic business environment. Many of the principles are (almost) timeless, but the book also includes chapters on newer dynamics of communication in the current climate. These chapters (specifically the last two - on intercultural communication and teamwork) may require more review/updating in coming years than much of the other material.

Clear and to the point - as business writing should be.

Very consistent tone and voice throughout.

Absolutely divisable into specific modules in order to assign at different points. I envisioned using this text in my current Business Communication course and thus assigning chapters out of order and it would work with no problems whatsoever.

Organization/structure is logical. If I were to assign chapters in sequential order, flow would be no problem here. As mentioned in the section on modularity, however, the chapters could stand on their own provided context was present.

Good interface and easy navigation. Some of the graphical elements were not as sharp as others, and some were a bit small. Overall, the book seemed text-heavy and could use visual elements (such as white space and/or more graphics/images) throughout.

No grammatical errors - good modeling of grammar usage.

No cultural insensitivities were perceived. I was impressed with the section on intercultural communication.

Reviewed by Gail Emily Fey, Ph.D., Lecturer, Eller College of Management, University of Arizona on 6/10/15

At nearly 800 pages, the text is immensely comprehensive. It includes both pre- and post-lesson exercises. Some of the exercises seem a bit “silly”; and the author seems to prefer “fives and sixes” for just about every exercise. Still, because... read more

At nearly 800 pages, the text is immensely comprehensive. It includes both pre- and post-lesson exercises. Some of the exercises seem a bit “silly”; and the author seems to prefer “fives and sixes” for just about every exercise. Still, because many options are offered, the instructor or learner would be free to find something appropropriate.

One especially interesting section was LANGUAGE. It was thorough enough to get the main points across but not SO deep as to be offputting to those not into linguistics. Language seems to be a topic that is often eliminated or minimized in other business communication texts.

The author includes references at the end of each chapter. Moreover, the author’s brief bio makes it clear that he has expertise in the subject of Speech and Communication. That ethos lends credibility to the text.

The overarching principles of business writing (clarity, knowing audience, understanding context, bottom line on top, concision) are not likely to change any time soon. The last 2 chapters (intercultural and teamwork) are especially relevant for the near future. According to the SHRM (Society for Human Resource Management) “Changing demographics, relocation patterns and the globalization of business will be among the key trends influencing the workplace in the next five to 10 years.”

Fine job of clear writing. The author does a good job of modeling clear writing... necessary for business writers.

Since one individual authored the entire text, it has a consistent voice and tone.

Yes, the chapters can be individual modules for study.

However, as indicated below under my structural comments, really the modules are “Writing”, “Presentations”, and “Context”.

The structure can be thought of as comprising 3 parts: Background, Writing, Context. The author might consider 3 overarching headers under which to place the current chapter titles (e.g., “Writing” is the high-level category; then “Revising your Writing” would go under it. Similarly, “Context” would be the high-level category with “Intercultural and International” under it.).

The inclusion of “key takeaway” would be re-enforcing to students… especially those who read words but are not so good at making meaning of those words.

As much as I appreciated the Language section, its title of “Delivering your message” seems misleading. That title implies presentation/writing techniques. Why not entitle it simply “Using Language”?

No grammatical errors that this reviewer noticed.

Yes, absolutely. For the 21st century worker (in ANY discipline, but especially in business), communication is crucial. Warren Buffet stated that he thinks “The most valuable investment that you can make in yourself is to improve your ability to communicate. ‘Communication is enormously important; oral and written,’ said Buffett.” (Lukas Partners, posting on 3-2014, http://www.lukaspartners.com/communication-important-says-warren-buffett/).

One area that could be improved is that of visual design. The version I reviewed had next-to-no graphics. Quite possibly the no-graphics approach was an effort to prevent the book from becoming even longer.

Another formatting item that this reviewer found annoying was the omission of extra line space between paragraphs. I would vote for single line spacing within paragraphs and double line spacing between para’s to signal the reader a new paragraph was beginning.

Reviewed by Brandy A. Brown, Assistant Professor, University of Arizona on 6/10/15

I integrated this book as a supplement in a Psychology of Leadership course. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were... read more

I integrated this book as a supplement in a Psychology of Leadership course. Communication is such an essential leadership skill and myself and a fellow Associate Professor teaching this course found that student's skills in that area were deficient.

One of my criticisms of the majority of open texts is that they do tend to fall out of date. This text uses a very simple communication model and doesn't provide additional information or models which would apply better to virtual teams and their communication.

This text is comprehensive enough to actually be used for a full business or professional communication course - several of my students chose to explore the entire book despite only being assigned specific chapters because they found it relevant and helpful to their lives, not just to their coursework.

For the majority of my students this was appropriate for their current level of knowledge. Nothing struck me as inaccurate, there were research bases for the material, however, my criticism of a lack of additional models and examples which would better apply to current prevalent business communications is appropriate for this as well (e.g. virtual distributed teams). Those would be expected in a publisher supported text.

At the risk of sounding like a broken record, this text does feel slightly limited (only one model of communication) and behind the current communication trends (virtual teams). Previous reviewer, Dr. Emery, said it perfectly, '....I'd like to see a deeper grounding in persausion, organizational communication, and business discourse."

Students found the text very clear, including my Japanese native student who struggles with English quite a bit. Another student remarked that it was an enjoyable read and that they at times found it funny. Those are quite the complement for a textbook.

The book felt like it was almost two separate books put together - which is part of why it can be considered so comprehensive. There were chapters focused on descriptions and definitions and lists, but then some which were very applied and focused on specific communications. I was able to assign these together (something I will address under modularity), but the book could have a better flow and be more narrow, given the focus of the title.

As noted under consistency the text can easily be mixed together, which is very important given the differences in certain types of chapters (list/definition chapters vs. actual applied writing chapters). I chose to assign only the chapters I felt were most relevant to the topics of leadership communication, but allowed students to do the others and provided quizzes they could complete for bonus points. They loved that approach, and how well it worked speaks to the appeal and flexibility of the text.

I did not follow the organization or structure of the text as it was in any way, that was the only challenge I found with using this text. While it was 'modular' based on the definition provided here and I did like the structure and flow of individual chapters, remixing the text was difficult and required students to find their own places in a Word document or PDF version which displayed differently than mine usually. If it were to be posted on a platform that made that easier to do that would be a large improvement.

Students registered no complaints, and overall I have no major issues with it. Nothing is distracting or confusing, but I also wouldn't rate it high on engagement (visuals are different in different formats and sometimes have issues with clarity). Students (and I) appreciated the chapter structure and outlines, but again the format to interact with the text (Word or PDF unless I find my own method to host or remix it) was limiting and not necessarily ADA compliant in the current formats.

Students commented on the accessibility of the tone, and I have found no errors.

Students in my program are often multicultural, they and I had no issues with the text. However, I am always looking for more examples to help them see the differences in cultures and how to handle communication in those instances.

This textbook saved my students and I from two large issues: 1) needing to deal with a difficult enrollment and grading interface process on another website, and 2) paying for the additional materials needed in this course on top of our current required items (which I am not able to break free from currently). It reduced both friction with our course materials and my need to be technical support, while increasing engagement through allowing students choices and the ability to pursue additional knowledge on their own. That is why texts like this one matter so very much. Many of my students struggle financially, and the option to enable them to learn more without adding any financial burden is invaluable.

Reviewed by Daniel Emery, Associate Professor of Business Communication, University of Oklahoma on 1/12/15

The book is exceptionally comprehensive, comparable to other large omnibus collections for business communication. The book would be suitable for business communication courses or business and professional speaking. It's arrangement and scope of... read more

The book is exceptionally comprehensive, comparable to other large omnibus collections for business communication. The book would be suitable for business communication courses or business and professional speaking. It's arrangement and scope of coverage are comparable to the largest for profit books used in the field.

I would describe the content as accurate and a good portion of the material presented had a clear basis in writing research. I find the author's sender/message/receiver model for communication somewhat dated theoretically, but that is also my critique of most textbooks in the area. In later chapters, the book could stand more examples from professional contexts and would benefit from thorough research in the business communication literature. I wouldn't call it inaccurate, but I find it underdeveloped.

Several of the examples and allusions are recent and relevant, but the development of the content is not what I would hope for developing a state of the art introduction to the field. It's no worse than the majority of books in the area, but I wish it were better. Specifically, I think the communication generalist approach of the text makes it somewhat accessible for a wide variety of instructors, but I'd like to see a deeper grounding in persuasion, organizational communication, and business discourse.

Very clear and often clever.

I would describe the book as somewhat over broad in its lexicon. Part of the issue may be with arrangement, but the opening chapters were rife with lists and redefinition of common terms. One of the challenges of working in Communication as a field is that much of our content is taken for granted or treated as common sense. A narrower focus and an emphasis on key ideas would be very helpful. An adopter of the book might do well to adopt the elements on communication or language, but probably not both to keep the content clear.

It looks very good to me. One of the things I appreciated most was that the elements of the book I think were strongest could be realigned and revised with relative ease. The volume tries to be an "everything book" in many ways, so the opportunity to cut and remix is its most useful property. Facutly who use the giant comprehensive industry standard books end up excising a ton of content anyway.

The weakest chapters of the book were those that discussed research in business writing. I'd recommend that the aothor consult with a buisiness librarian who migh offer a more comprehensive and effective review of sources of business information. Those modules should be much stronger.

The organizational strategy makes sense, but it isn't how I might prefer the book to be laid out. The opportunity to cut material would be an advantage here.

Textually, the book is solid. I appreciate the typographic choices and the chapter outlines are very clear and straightforward. The visuals are less effective, as the are occasionally too small and somewhat unfocused. The choice to use gray text boxes or filters over sample documents was a poor one.

Unsurprisingly, it's very good. I appreciated the converstional tone.

The book makes frequent mention of inrercultural issues in business communication, which is absolutely relevant to the globalized marketplace of today's graduates. Additional examples of itnernational correspondence would be potentially invaluable, even amid the chapters on genres.

I deeply appreciate McLean's Business Communication for Success as the first truly effective and customizable open source text in our area. The coverage of the book equals or exceeds that of the majority of the books available from publishers, and the exercises and activities are appropriate to a wide variety of teaching circumstances and environments. For an instructor or program looking for a low cost option for students, the content and customizability of this book is a welcome starting point regardless of the disciplinary or curricular home of a business communication course.

Table of Contents

  • Chapter 1: Effective Business Communication
  • Chapter 2: Delivering Your Message
  • Chapter 3: Understanding Your Audience
  • Chapter 4: Effective Business Writing
  • Chapter 5: Writing Preparation
  • Chapter 6: Writing
  • Chapter 7: Revising and Presenting Your Writing
  • Chapter 8: Feedback in the Writing Process
  • Chapter 9: Business Writing in Action
  • Chapter 10: Developing Business Presentations
  • Chapter 11: Nonverbal Delivery
  • Chapter 12: Organization and Outlines
  • Chapter 13: Presentations to Inform
  • Chapter 14: Presentations to Persuade
  • Chapter 15: Business Presentations in Action
  • Chapter 16: Intrapersonal and Interpersonal Business Communication
  • Chapter 17: Negative News and Crisis Communication
  • Chapter 18: Intercultural and International Business Communication
  • Chapter 19: Group Communication, Teamwork, and Leadership

Ancillary Material

About the book.

Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor.

This series features chapters with the following elements:

  • Learning Objectives
  • Introductory Exercises
  • Clear expectations, relevant background, and important theories
  • Practical, real-world examples
  • Key Takeaways or quick internal summaries
  • Key terms that are easily identified
  • In-chapter assignments
  • Postchapter assessments linked to objectives and skills acquisition

Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students.

BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product.

The text has three content categories:

  • Foundations
  • Process and products

The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership.

In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applications but also may serve as course assessments.

This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School

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Typical Assignments

The examples below illustrate some of the most common oral and mixed-media communication assignments that students will encounter at HGSE. However, the most important sources of information regarding any assignment in your courses are your course syllabus and your teaching team. Students are encouraged to always carefully read the syllabus and assignment prompts to make sure that they fully understand what is expected. Students can find more specific guidance on some of these types of communications in the CommLab Workshop Materials.  

Class Presentations

Research posters, elevator pitches, doctoral dissertations or capstone defenses, individual student support.

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Different Types of Communication

Different Types of Communication

Communicating is considered vital since it can make or break a relationship. Be it within the family, or your circle of friends, or loved ones who had been so far. Trying to find the best communication medium is a must to keep in touch.

There are many types of communication that we can use these days when we try to keep in touch. Keeping in touch is very important to have a healthy relationship not only with couples with family and friends too.

Verbal Communication Verbal communication includes sounds, words, language and speaking. Language is said to have originated from sounds and gestures. There are many languages spoken in the world. The basis of language formation are: gender, class, profession, geographical area, age group and other social elements. Speaking is an effective way of communicating and is again classified into two types viz. interpersonal communication and public speaking.

Good verbal communication is an inseparable part of business communication. In a business, you come across people from various ages, cultures and races. Fluent verbal communication is essential, to deal with people in business meetings. Also, in business communication self-confidence plays a vital role which when clubbed with fluent communication skills can lead to success.

Non-Verbal Communication Non-verbal communication involves physical ways of communication, like, tone of the voice, touch, smell and body motion. Creative and aesthetic non-verbal communication includes singing, music, dancing and sculpturing. Symbols and sign language are also included in non-verbal communication. Body language is a non-verbal way of communication. Body posture and physical contact convey a lot of information. Body posture matters a lot when you are communicating verbally to someone. Folded arms and crossed legs are some of the signals conveyed by a body posture. Physical contact, like, shaking hands, pushing, patting and touching expresses the feeling of intimacy. Facial expressions, gestures and eye contact are all different ways of communication. Reading facial expressions can help you know a person better.

Written Communication Written communication is writing the words which you want to communicate. Good written communication is essential for business purposes. Written communication is practiced in many different languages. E-mails, reports, articles and memos are some of the ways of using written communication in business. The written communication can be edited and amended many times before it is communicated to the second party to whom the communication is intended. This is one of the main advantages of using writing as the major means of communication in business activity. Written communication is used not only in business but also for informal communication purposes.

Visual communication The last type of communication is the visual communication. Visual communication is visual display of information, like topography, photography, signs, symbols and designs. Television and video clips are the electronic form of visual communication.

Effective communication is essential for the success of any type of business. Informally too, nothing can be achieved without proper communication. Therefore, developing communicative skills is a must. One must understand that all the four types of communication are equally important and one must develop communicative skills in all the mediums. Communicative media is growing day by day to ensure clarity and to eliminate the ambiguity in communication.

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The Writing Center • University of North Carolina at Chapel Hill

Communication Studies

What this handout is about.

This handout describes some steps for planning and writing papers in communication studies courses.

Courses in communication studies combine material from the humanities, fine arts, and social sciences in order to explain how and why people interact in the ways that they do. Within communication studies, there are four different approaches to understanding these interactions. Your course probably falls into one of these four areas of emphasis:

  • Interpersonal and organizational communication: Interpersonal communication concerns one-on-one conversations as well as small group behaviors. Organizational communication focuses on large group dynamics.
  • Rhetoric: Rhetoric examines persuasion and argumentation in political settings and within social movements.
  • Performance studies: Performance studies analyze the relationships among literature, theater, and everyday life.
  • Media/film studies: Media and film studies explore the cultural influences and practical techniques of television and film, as well as new technologies.

Understanding your assignment

The content and purpose of your assignments will vary according to what kind of course you are in, so pay close attention to the course description, syllabus, and assignment sheet when you begin to write. If you’d like to learn more about deciphering writing assignments or developing your academic writing, see our Writing Center handouts on these topics. For now, let’s see how a general topic, same-sex friendships, might be treated in each of the different areas. These illustrations are only examples, but you can use them as springboards to help you identify how your course might approach discussing a broad topic.

Interpersonal communication

An interpersonal communication perspective could focus on the verbal and nonverbal differences and similarities between how women communicate with other women and how men communicate with other men. This topic would allow you to explore the ways in which gender affects our behaviors in close relationships.

Organizational communication

Organizational communication would take a less personal approach, perhaps by addressing same-sex friendships in the form of workplace mentoring programs that pair employees of the same sex. This would require you to discuss and analyze group dynamics and effectiveness in the work environment.

A rhetorical analysis could involve comparing and contrasting references to friendship in the speeches of two well-known figures. For instance, you could compare Aristotle’s comments about Plato to Plato’s comments about Aristotle in order to discover more about the relationship between these two men and how each defined their friendship and/or same-sex friendship in general.

Performance studies

A performance approach might involve describing how a literary work uses dramatic conventions to portray same-sex friendships, as well as critiquing how believable those portrayals are. An analysis of the play Waiting for Godot could unpack the lifelong friendship between the two main characters by identifying what binds the men together, how these ties are effectively or ineffectively conveyed to the audience, and what the play teaches us about same-sex friendships in our own lives.

Media and film studies

Finally, a media and film studies analysis might explain the evolution of a same-sex friendship by examining a cinematic text. For example, you could trace the development of the main friendship in the movie Thelma and Louise to discover how certain events or gender stereotypes affect the relationship between the two female characters.

General writing tips

Writing papers in communication studies often requires you to do three tasks common to academic writing: analyze material, read and critique others’ analyses of material, and develop your own argument around that material. You will need to build an original argument (sometimes called a “theory” or “plausible explanation”) about how a communication phenomenon can be better understood. The word phenomenon can refer to a particular communication event, text, act, or conversation. To develop an argument for this kind of paper, you need to follow several steps and include several kinds of information in your paper. (For more information about developing an argument, see our handout on arguments ). First, you must demonstrate your knowledge of the phenomenon and what others have said about it. This usually involves synthesizing previous research or ideas. Second, you must develop your own original perspective, reading, or “take” on the phenomenon and give evidence to support your way of thinking about it. Your “take” on the topic will constitute your “argument,” “theory,” or “explanation.” You will need to write a thesis statement that encapsulates your argument and guides you and the reader to the main point of your paper. Third, you should critically analyze the arguments of others in order to show how your argument contributes to our general understanding of the phenomenon. In other words, you should identify the shortcomings of previous research or ideas and explain how your paper corrects some or all of those deficits. Assume that your audience for your paper includes your classmates as well as your instructor, unless otherwise indicated in the assignment.

Choosing a topic to write about

Your topic might be as specific as the effects of a single word in conversation (such as how the use of the word “well” creates tentativeness in dialogue) or as broad as how the notion of individuality affects our relationships in public and private spheres of human activity. In deciding the scope of your topic, look again at the purpose of the course and the aim of the assignment. Check with your instructor to gauge the appropriateness of your topic before you go too far in the writing process.

Try to choose a topic in which you have some interest or investment. Your writing for communications will not only be about the topic, but also about yourself—why you care about the topic, how it affects you, etc. It is common in the field of communication studies not only to consider why the topic intrigues you, but also to write about the experiences and/or cognitive processes you went through before choosing your topic. Including this kind of introspection helps readers understand your position and how that position affects both your selection of the topic and your analysis within the paper. You can make your argument more persuasive by knowing what is at stake, including both objective research and personal knowledge in what you write.

Using evidence to support your ideas

Your argument should be supported with evidence, which may include, but is not limited to, related studies or articles, films or television programs, interview materials, statistics, and critical analysis of your own making. Relevant studies or articles can be found in such journals as Journal of Communication , Quarterly Journal of Speech , Communication Education , and Communication Monographs . Databases, such as Infotrac and ERIC, may also be helpful for finding articles and books on your topic (connecting to these databases via NC Live requires a UNC IP address or UNC PID). As always, be careful when using Internet materials—check your sources to make sure they are reputable.

Refrain from using evidence, especially quotations, without explicitly and concretely explaining what the evidence shows in your own words. Jumping from quote to quote does not demonstrate your knowledge of the material or help the reader recognize the development of your thesis statement. A good paper will link the evidence to the overall argument by explaining how the two correspond to one another and how that relationship extends our understanding of the communication phenomenon. In other words, each example and quote should be explained, and each paragraph should relate to the topic.

As mentioned above, your evidence and analysis should not only support the thesis statement but should also develop it in ways that complement your paper’s argument. Do not just repeat the thesis statement after each section of your paper; instead, try to tell what that section adds to the argument and what is special about that section when the thesis statement is taken into consideration. You may also include a discussion of the paper’s limitations. Describing what cannot be known or discussed at this time—perhaps because of the limited scope of your project, lack of new research, etc.—keeps you honest and realistic about what you have accomplished and shows your awareness of the topic’s complexity.

Communication studies idiosyncrasies

  • Using the first person (I/me) is welcomed in nearly all areas of communication studies. It is probably best to ask your professor to be sure, but do not be surprised if you are required to talk about yourself within the paper as a researcher, writer, and/or subject. Some assignments may require you to write from a personal perspective and expect you to use “I” to express your ideas.
  • Always include a Works Cited (MLA) or References list (APA) unless you are told not to. Not giving appropriate credit to those whom you quote or whose ideas inform your argument is plagiarism. More and more communication studies courses are requiring bibliographies and in-text citations with each writing assignment. Ask your professor which citation format (MLA/APA) to use and see the corresponding handbook for citation rules.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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  • Communication

Communication is fundamental to the existence and survival of humans as well as to an organization. It is a process of creating and sharing ideas, information, views, facts, feelings from one place, person or group to another.  Communication is the key to the Directing function of management.

A manager may be highly qualified and skilled but if he does not possess good communication skills, all his ability becomes irrelevant. A manager must communicate his directions effectively to the subordinates to get the work done from them properly.

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types of communication assignment

Process of Communication

Communications is a continuous process that mainly involves three elements viz. sender, message, and receiver. The elements involved in the communication process are explained below in detail:

The sender or the communicator generates the message and conveys it to the receiver. He is the source and the one who starts the communication

It is the idea, information, view, fact, feeling, etc. that is generated by the sender and is then intended to be communicated further.

Browse more Topics under Directing

  • Introduction, Meaning, Importance & Principles of Directing
  • Elements of Direction

3. Encoding

The message generated by the sender is encoded symbolically such as in the form of words, pictures, gestures, etc. before it is being conveyed.

It is the manner in which the encoded message is transmitted. The message may be transmitted orally or in writing. The medium of communication includes telephone, internet, post, fax, e-mail, etc. The choice of medium is decided by the sender.

Learn more about Types of Communication here in detail .

5. Decoding

It is the process of converting the symbols encoded by the sender. After decoding the message is received by the receiver.

6. Receiver

He is the person who is last in the chain and for whom the message was sent by the sender. Once the receiver receives the message and understands it in proper perspective and acts according to the message, only then the purpose of communication is successful.

7. Feedback

Once the receiver confirms to the sender that he has received the message and understood it, the process of communication is complete.

It refers to any obstruction that is caused by the sender, message or receiver during the process of communication . For example, bad telephone connection, faulty encoding, faulty decoding, inattentive receiver, poor understanding of message due to prejudice or inappropriate gestures, etc.

communication

(Source: businessjargons)

Importance of Communication

1. the basis of co-ordination.

The manager explains to the employees the organizational goals, modes of their achievement and also the interpersonal relationships amongst them. This provides coordination between various employees and also departments. Thus, communications act as a basis for coordination in the organization .

2. Fluent Working

A manager coordinates the human and physical elements of an organization to run it smoothly and efficiently. This coordination is not possible without proper communication.

3. The Basis of Decision Making

Proper communication provides information to the manager that is useful for decision making . No decisions could be taken in the absence of information. Thus, communication is the basis for making the right decisions.

Learn more about Barriers of Communication here in detail .

4. Increases Managerial Efficiency

The manager conveys the targets and issues instructions and allocates jobs to the subordinates . All of these aspects involve communication. Thus, communication is essential for the quick and effective performance of the managers and the entire organization.

5. Increases Cooperation and Organizational Peace

The two-way communication process promotes co-operation and mutual understanding amongst the workers and also between them and the management . This leads to less friction and thus leads to industrial peace in the factory and efficient operations.

6. Boosts Morale of the Employees

Good communication helps the workers to adjust to the physical and social aspects of work. It also improves good human relations in the industry. An efficient system of communication enables the management to motivate, influence and satisfy the subordinates which in turn boosts their morale and keeps them motivated.

Types of Communication

1. formal communication.

Formal communications are the one that flows through the official channels designed in the organizational chart. It may take place between a superior and a subordinate, a subordinate and a superior or among the same cadre employees or managers. These communications can be oral or in writing and are generally recorded and filed in the office.

Formal communication may be further classified as Vertical communication and Horizontal communication.

Vertical Communication

Vertical Communications as the name suggests flows vertically upwards or downwards through formal channels. Upward communication refers to the flow of communication from a subordinate to a superior whereas downward communication flows from a superior to a subordinate.

Application for grant of leave, submission of a progress report, request for loans etc. are some of the examples of upward communication. Sending notice to employees to attend a meeting, delegating work to the subordinates, informing them about the company policies, etc. are some examples of downward communication.

Horizontal Communication

Horizontal or lateral communication takes place between one division and another. For example, a production manager may contact the finance manager to discuss the delivery of raw material or its purchase.

Types of communication networks in formal communication:

  • Single chain: In this type of network communications flows from every superior to his subordinate through a single chain.
  • Wheel: In this network, all subordinates under one superior communicate through him only. They are not allowed to talk among themselves.
  • Circular: In this type of network, the communication moves in a circle. Each person is able to communicate with his adjoining two persons only.
  • Free flow: In this network, each person can communicate with any other person freely. There is no restriction.
  • Inverted V: In this type of network, a subordinate is allowed to communicate with his immediate superior as well as his superior’s superior also. However, in the latter case, only ordained communication takes place.

2. Informal Communication

Any communication that takes place without following the formal channels of communication is said to be informal communication. Informal communication is often referred to as the ‘grapevine’ as it spreads throughout the organization and in all directions without any regard to the levels of authority.

Informal communication spreads rapidly, often gets distorted and it is very difficult to detect the source of such communication. It also leads to rumours which are not true. People’s behaviour is often affected by rumours and informal discussions which sometimes may hamper the work environment.

However, sometimes these channels may be helpful as they carry information rapidly and, therefore, may be useful to the manager at times. Informal channels are also used by the managers to transmit information in order to know the reactions of his/her subordinates.

Learn more about 7 C’s of Communication here in detail .

Types of Grapevine network:

  • Single strand:  In this network, each person communicates with the other in a sequence.
  • Gossip network:  In this type of network, each person communicates with all other persons on a non-selective basis.
  • Probability network: In this network, the individual communicates randomly with other individuals.
  • Cluster Network:  In this network, the individual communicates with only those people whom he trusts. Out of these four types of networks, the Cluster network is the most popular in organizations.

3. Unofficial Communication

There is also an unofficial way of communication. Unofficial communication refers to employee communication outside of the workplace on matters unrelated to work. Friendly meetings, dinner outings, and social gatherings among employees are examples of unofficial communication channels. The management must be aware of the existence of such a channel and the information flowing through it.

Barriers of Communication

The communication barriers may prevent communication or carry incorrect meaning due to which misunderstandings may be created. Therefore, it is essential for a manager to identify such barriers and take appropriate measures to overcome them. The barriers to communication in organizations can be broadly grouped as follows:

1. Semantic Barriers

These are concerned with the problems and obstructions in the process of encoding and decoding of a message into words or impressions. Normally, such barriers result due to the use of wrong words, faulty translations, different interpretations, etc.

For example, a manager has to communicate with workers who have no knowledge of the English language and on the other side, he is not well conversant with the Hindi language. Here, language is a barrier to communication as the manager may not be able to communicate properly with the workers.

2. Psychological Barriers

Emotional or psychological factors also act as barriers to communication. The state of mind of both sender and receiver of communication reflects in the effective communication. A worried person cannot communicate properly and an angry recipient cannot understand the message properly.

Thus, at the time of communication, both the sender and the receiver need to be psychologically sound. Also, they should trust each other. If they do not believe each other, they cannot understand each other’s message in its original sense.

3. Organizational Barriers

The factors related to organizational structure, rules and regulations authority relationships, etc. may sometimes act as barriers to effective communication. In an organization with a highly centralized pattern, people may not be encouraged to have free communication. Also, rigid rules and regulations and cumbersome procedures may also become a hurdle to communication.

4. Personal Barriers

The personal factors of both sender and receiver may act as a barrier to effective communication . If a superior thinks that a particular communication may adversely affect his authority, he may suppress such communication.

Also, if the superiors do not have confidence in the competency of their subordinates, they may not ask for their advice. The subordinates may not be willing to offer useful suggestions in the absence of any reward or appreciation for a good suggestion.

Communication Channels

Communication channels are the means by which people in a company communicate and interact with one another. Without the proper communication channel, it is exceedingly difficult for employees to align with the business objectives and goals, as well as drive innovation and progress in the workplace.

Along with Formal and Informal Communication Channels, we also have a few different types of channels used in business organizations. They are as follows:

  • Digital communication channels –

To reach and engage their staff, most firms use digital communication platforms. They include a variety of online tools that employees utilize to stay in touch with one another and stay up to date on corporate news and developments. This form of communication channel is thought to be the most effective of all.

A few examples are social media, intranets, employee collaboration software, project management tools, feedback software, etc.

  • Face-to-face communication channels –

Face-to-face communication is still vitally crucial in the workplace, despite the fact that electronic forms of communication are gaining over. It is still crucial since many situations require nonverbal communication (body language, gestures, signs, facial expressions, etc.).

  • Written communication channels –

Within corporations, this sort of communication is nearly extinct. However, textual communication is still required when communicating critical policies, letters, memos, manuals, notices, and announcements to employees. But, for external communications with the customers, retailers, distributors and other individuals, written communication is still the most effective.

A few examples are emails, live chat, text messages, blogs, newsletters, written documents, etc.

Models of Communications

The communication process is divided into three standard models: linear, interactive, and transactional. They are useful because they simplify the fundamental structure of communication and can help us understand it not only verbally, but also visually. Most importantly, they identify the many communication pieces and act as a form of a map to explain how different portions of the communication process are interconnected.

  • Linear Model –

In this model, a sender encrypts a message and sends it to the recipient via a channel. The message is decoded by the receiver. There could be obstacles or background noise in the communication process. Also known as  Straight-line communication, it is most common in mainstream media such as television, radio, and newspapers. There is no way to get immediate feedback in this model.

  • Interactive Model –

The Interactive model is similar to the Linear model, except it includes feedback. The feedback concept was introduced to the model, which gave a closer simulation of interpersonal human interaction than was previously known. Interactional models follow two channels in a more dynamic perspective of communication. After receiving the message, the receiver encodes and transmits a response to the original sender, who has now become the receiver. A common example of this model is a telephonic call.

  • Transactional Model –

In the Transactional Model, the receiver and sender can both perform the same roles at the same time, as messages can be sent back and forth at the same time. People generate shared meaning in a more dynamic process in the transactional model. To create common meaning, there must be some overlap in realms of experience. In other words, if people are to communicate at all, communicators must share at least some degree of cultural, linguistic, or environmental commonality.

Verbal Communication

Vocal communication is accompanied by auditory signals produced by a vibrating organ, such as the larynx in mammals’ throats. The vocal communication is the process through which speakers’ express emotions by changing the nonverbal components of their speech, and listeners use nonverbal aspects of speech to infer the speaker’s emotional experience. This comprises aspects of the voice such as intonation, stress, volume, speed, and accent interference. We use vocal communication to frame our message more effectively. This form of communication, as well as voice features such as pauses and focus stress, are used to build a structure that allows the listener to follow your message.

  • Intonation – Intonation defines how the pitch of your voice increases and falls during a speech. A shift or variation in pitch can have an impact on the meaning of what we say.
  • Stress – Stressing is the process of emphasizing a word or statement in order to bring attention to it. Stress syllables and words are said louder, for a longer period of time, and with a higher pitch. When the speaker is monotone, these crucial cues are missing, and the message becomes puzzling.
  • Pauses – The pause allows the speaker to gather his or her thoughts before making the final argument. This allows the audience to stay up with you while also giving them time to process what you just stated.
  • Focus Stress – The listener’s attention is drawn to a certain word or phrase when there is focus tension. The employment of focus stress is used to clarify, emphasize, or demonstrate the difference.
  • Pace – Pace is the rate at which you speak. The pace might be rapid, slow, or moderate, and it can fluctuate throughout. It is claimed to vary the tempo, quickening up at times and then slowing down depending on the scenario and the significance of the context, in order to keep the audience’s attention.

Nonverbal Communication

Non-Vocal Communication is the technique of transmitting meaning without the use of written or spoken words. Non-verbal communication refers to any communication between two or more people that involves the use of facial expressions, hand motions, body language, postures, and gestures. These non-vocal cues can provide insights, supplementary information, and significance in addition to spoken communication.

Non-vocal elements such as unspoken symbols, signs, and signals to express meaning are examples of verbal communication. Non-vocal elements such as body language, gestures, facial emotions, and eye contact are examples of nonverbal communication.

Signals are movements that are used to express to others one’s wants, desires, and feelings. Signaling is a type of expressive communication. The primary goal of signals is to change a single environmental aspect in order to attract attention and convey meaning.

Signs do not belong to any specific language, although they are found in practically every region of the world. The primary distinction between a sign and a signal is that a sign (such as traffic lights or a police officer’s badge) has inherent meanings, but a signal (such as a scream for aid) is only a means through which extrinsic meanings can be formulated.

The symbol has been defined as any device that can be used to create an abstraction. Symbols are visual representations of an event, activity, object, person, or location that can be used to convey information about that event, action, thing, person, or location. Symbols can be used to communicate in both receptive and expressive modes. The more closely a symbol resembles what it represents, the more tangible it is.

An icon is a visual representation of an application, a capability, or another concept or distinct thing that has meaning for the user. Icons are typically thought to be dense collections of linked and unconnected symbols.

A gesture is a movement of the hand, arms, or other bodily part meant to express or accentuate something, most often while speaking. Gestures can also develop a communication lexicon that is more or less unique to each culture.

Proxemics is the study of how people from diverse cultures use time and space, as well as body positions and other elements, to communicate. The proxemics is the study of what people express by standing closer or farther apart. Standing very close to someone to whom we are about to disclose something private is one example. Another example is backing away from someone when we feel our personal space is being infringed upon.

Mass and Public Communications

The process of developing, sending, receiving, and analyzing messages for large audiences via vocal and written media is known as Mass communication . Print media, outdoor media, digital media and the Internet, social media, films, radio, and television are all examples of these mediums. The method through which media companies develop and disseminate messages to large audiences, as well as the process by which those messages are sought, used, interpreted, and influenced by the audience, is known as mass communication.

When a person or a group of individuals meet and begin sharing information with an audience or give a presentation on specific themes to deliver a message, this is referred to as public communication. Public communication can be defined as the act of sharing information with the general public. Public speaking events, conferences, seminars, and press conferences are all instances of public communication.

Control of mass communications

In serving the people, public communicators are not totally free to follow their own whims. In several nations, national authorities have complete control over all broadcasting, and in some areas, print and cinema media are strictly regulated by the government. Written and visual communications may be subject to censorship and limits under local law.

Effects of mass communications

Mass communications are capable of creating learning and changing attitudes and opinions in their listeners, with the depth of the learning and changes restricted by the situation’s connected elements. Some people believe that the overall impacts of mass communication are safe for both children and adults. Many sociologists believe that mass communication influences attitudes and behaviour. In the voting behaviour of so-called undecided voters, the influence of newspapers, journals, and television in shaping political opinions are fairly well recognized. Advertising firms well-versed in television tactics have been introduced into the political arena to organize campaigns and promote their customers’ images.

FAQ on Communication

Q: List the measures to improve communication effectiveness?

Answer: Measures to improve communication effectiveness are as follows

  • Communication of Clarification of the idea.
  • Communication should be according to the needs of the receiver.
  • Consulting others before communication.
  • Awareness about the language, tone and body postures and gestures.
  • Convey information useful to the receiver.
  • Ensure proper feedback.
  • Follow up communications.
  • Be a good listener.

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What is Communication?

The English word ‘communication’ is derived from the Latin communis, which means common sense. The word communication means sharing the same ideas. In other words, the transmission and interaction of facts, ideas, opinions, feelings or attitudes. Communication is the essence of management. The basic function of management (planning, planning, staffing, supervision and management) cannot be done effectively without effective communication.

Communication is a two-way process which involves transferring of information or messages from one person or group to another. This process goes on and includes a minimum of one sender and receiver to pass on the messages. These messages can either be any ideas, imagination, emotions, or thoughts.

Communication is a Latin word which means “to share”. There are different modes of communication available today. These include emails, chats, WhatsApp, skype (conference calls), etc. Effective communication makes people’s work easier and smooth. 

Communication Process

Communication is an ongoing process that mainly involves three components namely. sender, message, and recipient. The components involved in the communication process are described below in detail:

The sender or contact generates the message and transmits it to the recipient. He is the source and the first contact

It is an idea, knowledge, opinion, truth, feeling, etc. produced by the sender and intended for reference.

The message produced by the sender is encrypted in a symbolic way such as words, pictures, touches, etc. before transfer.

This is how the coded message is conveyed. The message can be conveyed orally or in writing. 

It is a process of modifying the signals sent by the sender. After recording the message is received by the recipient.

You are the last person in the chain and the message you sent was sent. If the recipient receives the message and understands it correctly and acts on the message, only then the purpose of the communication is achieved.

Once the recipient confirms to the sender that you received the message and understood it, the communication process is complete.

Refers to any restrictions caused by the sender, message or recipient during the communication process. For example, incorrect telephone connection, incorrect coding, incorrect recording, careless recipient, incorrect understanding of message due to discrimination or inappropriate touch, etc.

Types of Communication

Verbal Communication and Non-Communication

Verbal communication: 

Communication occurs through verbal, verbal or written communication that conveys or conveys a message to others is called oral communication. Verbal communication is the use of language to convey information verbally or in sign language.Verbal communication is important because it works well. It can be helpful to support verbal Non-verbal communication Any non-verbal communication, spoken words, conversation and written language ​​is called.

Non-verbal communication: 

It occurs with signs, symbols, colors, touches, body or facial features. Insignificant communication is using body language, body language and facial expressions to convey information to others. It can be used both intentionally and deliberately. For example, you may have a smile on your face when you hear an idea or a piece of interesting or exciting information. Open communication is helpful when you are trying to understand the thoughts and feelings of others.

Mode Of Communication

Formal Communication:

Formal Communication refers to communication that takes place through legal channels in an organization. That kind of communication takes place between managers or employees of the same class or between high and low and vice versa. It may be oral or written but a complete record of that communication is kept in the organization.

Informal Communication:

Informal communication is defined as any communication that occurs outside of the official channels of communication. Informal communication is often referred to as the ‘vine’ as it spreads throughout the organization and on all sides regardless of the level of authority.

Few Communication Barriers

One sometimes wants to connect with one thing, but he is actually saying something else that he did not intend. This type of event in communication behaviour is known as the “Arc of Distortion”. The distortion may be the result of some error in any of the communication channels. These barriers to communication are also known as “barriers”.

Some of the barriers to communication:

 Lack of proper style, feedback.

Content is not related to customer requirements.

Failure to maintain dual communication.

Bad weather.

Lack of horizontal flow of ideas.

Availability of technical coordinators.

Semantic Problems.

Lack of leadership.

Lack of enthusiasm.

Lack of support from heads of institutions.

Importance of Communication

Communication Foundation:

The manager explains to the employees the goals of the organization, the methods of their success and the interpersonal relationships between them. This provides communication between the various staff and departments. Therefore, communication serves as the basis for collaboration in the organization.

Functional:

The manager coordinates the individual and physical aspects of the organization in order to run it efficiently and effectively. This integration is not possible without proper communication.

The Basis for Making Decisions:

Good communication provides information to the manager that helps them make decisions. No decisions could have been made without knowledge. Thus, communication is the basis for making the right decisions.

Improves Management Ability:

The manager transfers targets and issues instructions and assigns tasks to subordinates. All of these factors are involved.

Communication plays a vital part in building up a strong relationship across the world, either in organisational structure or outside of it. It is an essential pillar for people in sharing the ideas, delegating responsibilities, management of a team, building up a healthy relationship, etc. Effective communication is necessary for managers in the organisation for planning, organising, leading and controlling. Managers of the organisation are dedicated enough in communicating throughout the day in various tasks performances. They spent the whole time communicating face-to-face or over the phone to their colleagues, subordinates and the clients. Managers also use written communication in the form of Emails, memos, daily reports and so on. Effective communication is a successful building block of the organisational structure.

Here The Importance of Communication Can Be Briefed As Follows

Good communication encourages motivational skills. 

It is a mode of information in the decision-making process.

Communication emphasises socialising within or outside the organisational structure. 

It helps in controlling the process. Employees have to follow the organisation rule, code of conduct and other company policies.

There are four types of communication . It is categorised into verbal, non-verbal, written and visual.

Verbal communication is one of the modes where people communicate or transfer information through words. It is one of the common and usual types and frequently used during one on one presentations, video calls or conferences, meetings, phone calls etc. 

There Are Certain Measures Which Enhance This More Effectively

Firm and Confident Voice:  

Firm and confident communication reflects the personality of the person. It gives more certainty of completing any task. So always be confident so that your ideas are more precise and specific.

Active listening:  

A good listener always tends to listen to everyone’s perspective or viewpoints. Active listening helps in identifying each one’s problem or thoughts in a more clear way.

Ignore Filler Words:  

While giving a presentation, avoid using filler words such as yeah, like, so, etc. It might be distracting to your audiences. Try not to use them in official conferences or meetings. 

Non-verbal communication is the use of body language. It includes body gestures, facial expression, and shaking hands, etc.. For example: How you sit during an interview automatically reflects your body language. If they are indicating closed body language like closed arms, bent shoulders, shaking legs, etc., they might be nervous, low in confidence, surrounded with anxiety, etc. Non-verbal communication is the most powerful communication to understand others’ thoughts and emotions. 

Here are Certain Categories Where Non-Verbal Communication are Briefed Up

Positive Body Language: Always carry a positive body language where you can carry your confidence for performing any task. This type of communication gives support to your verbal talks and makes you more open to any kind of jobs. 

Imitate non-verbal communication you find useful: Some facial expression or body language can be found helpful in an interview. If an interviewer has positively nodded his head, it gives a clear positive sign in a closed way, i.e. non-verbal communication.

It is the form of communication that involves writing, typing and printing symbols, letters, etc. It is used in Emails, chats, etc. which are the common techniques of using it in the workplace. Whereas it also furnishes a record of all docs in one place and keeps a systematic account of it.

Here Are Certain Categories Where Written Communication is Briefed Up

Aim for Simplicity:  

Any type of written communications should be in a simple format and clear. It helps audiences to understand and provides more transparency on information which you're providing. 

Reviewing:  

Whenever you're writing, always review your emails, letters or memos before sending it. Reviewing helps to find the mistakes or opportunities to present something distinct. 

Be Careful of Written Tone:  

Since this is not a mode of verbal or non-verbal communication, always be cautious and have a polite tone while writing.  

Keep the Written Files if You Find it Useful:  

If you received the memo or email which you’re finding helpful or interesting, you could save that template for further references to use it in future writing for improving your written communication.

Visualizing is a form of communication where one can use photographs, drawing charts and graphs to convey information through it. It helps in furnishing the right information through graphics and visuals during office presentation (along with verbal and written). 

Here are Certain Steps Which Help in Visual Communication Skills

Taking Advice Before Going with Visuals:  

Visual communication includes presentation or emails. Always ask for other’s advice if any mistake can be rectified. 

Targeting Audience:  

Always put those visuals in presentation or emails that can be understood by everyone quickly. If you are giving a presentation on any data or chart which is not familiar to the audience, you need to explain it clearly. There shouldn’t be any usage of offensive visuals.

Barriers in Communication

There are certain barriers which create hindrance in building up communication over the time period.

Personal Barriers:

Communication takes place between receiver and sender. It’s a two-way process which should be clear. In case message formation went wrong, it gives a wrong and unclear message to the recipient. The receiver might get the wrong perspective while receiving a message. Therefore the message should be written effortlessly.  

Systematic Barrier:

 If any machine or electronic errors occur by any means or in any unforeseen situation, it may affect the importance of communication.

Flow of Communication

An organisation follows the five flow of communications: 

Downward Flow: 

In this, communication flows from the higher level to lower level, i.e. communication carried out by the head of the organisation to the subordinates like providing feedback, giving job instructions etc. 

Upward Flow: 

Communication which flows to the higher level of the organisation is upward communication. Subordinates use upward flow to transfer their grievances and performances to their seniors. 

Lateral/Horizontal Communication:  

It takes place where communication happens between the same level of the hierarchy that is communication between colleagues, managers or between any horizontally equivalent members of the organisation. It benefits employees to perform coordination among the tasks, time-saving, solving problems of employees of other departments or conflicts within the department. 

Diagonal Communication:  

Communication which takes place between the manager and employee of other work departments is known as diagonal communication. 

External Communication: 

Communication which takes place between the manager and external group likes vendors, suppliers, banks, financial institutions and many more. For example, the Managing Director would be meeting with the bank manager to get the bank loan or some other financial work.

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FAQs on Communication

1. What Are The Communication Styles?

Communication styles include:

Passive-aggressive

2. Define The Process of Communication?

Process of the communication comprises five systems, i.e. a sender, the encoding of the message, selecting of a channel of communication, receipt of the message by the receiver and decoding of the message. 

3. What is The Most Important Part of Communication?

Feedback is a vital part of communication. It can only be successful when feedback is given properly. This fulfils the space of communication. 

4. What is Assertive Communication?

Assertive communication is known to execute positive and negative emotions in a direct form of expression. 

5. Name the Three C’s of Assertive Communication.

Given below are the C’s of assertive communication:

CONFIDENCE: Having confidence in terms of solving any problems.

CLEAR: Sending the clear message which is clear to understand to the audiences. 

CONTROLLED: Delivering information or message in a controlled or peaceful manner.

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  • Written Communication Guide:...

Written Communication Guide: Types, Examples, and Tips

9 min read · Updated on August 16, 2023

Marsha Hebert

The power of words inspires change, evokes emotions, and fosters connections

We live in a world where the words you write hold the key to unlocking new opportunities. It doesn't matter if you're writing formal business correspondence or a personal letter to your best friend, writing has the power to take readers on a profound journey through your thoughts. 

The types of written communication are as diverse as the purposes they serve and can allow you to excel at work, engage academically, and be more expressive and eloquent. This written communication guide will lead you down a path to discover different types of written communication and will provide examples and tips to ensure that you write exactly what you mean. 

Definition of written communication

At its core, written communication is the art of transmitting messages, thoughts, and ideas through the written word. It serves as a bridge that connects individuals across time and space, allowing for the seamless exchange of information, emotions, and knowledge. Whether etched onto parchment centuries ago or typed onto a digital screen today, written communication has withstood the test of time as a powerful means of expression.

In a fast-paced world where information travels at the speed of light, written communication holds its ground as a tangible record of human interaction. Unlike its oral counterpart , written communication transcends temporal boundaries, leaving an indelible mark that can be revisited and analyzed. It's this permanence that lends written communication a significant place in personal correspondence, professional documentation, and academic discourse.

In personal realms, heartfelt letters and carefully crafted emails capture emotions and sentiments that words spoken aloud might fail to convey

Within professional settings, written communication takes the form of reports, proposals, and emails, each meticulously composed to ensure clarity and precision

Academia finds its treasure trove in research papers, essays, and presentations, where written communication serves as the cornerstone of knowledge dissemination

Yet, amidst this sophistication lies a distinction: written communication lacks the immediate feedback and nuances present in oral discourse. This difference demands attention to detail and precise articulation, to ensure the intended message is accurately received. The immediate feedback present in oral communication allows you to instantly adjust your rhetoric, but that opportunity isn't always present in written communication. 

Types of written communication

We've briefly explored the concept that written communication can be found in personal, professional, and academic settings. But its reach extends far beyond those three realms. Each type of written communication wields a unique power, catering to different purposes and audiences. Understanding the four types of written communication – formal, informal, academic, and creative – will empower you to communicate effectively across a wide spectrum of contexts. 

1. Formal communication

In the corporate arena, formal written communication is the backbone of professional interactions. This type of writing demands precision, clarity, and adherence to established norms. Written communication in the workplace encompasses emails, memos, reports, and official documents. These documents serve as a lasting record of decisions, proposals, and agreements, emphasizing the need for accuracy and professionalism. Examples of formal written communication include:

Formal business emails: These messages are structured, concise, and adhere to a specific etiquette. For instance, sending a well-constructed email to a prospective client introducing your company's services demonstrates effective formal communication. The tone should remain respectful and informative, reflecting the sender's professionalism.

Office memos: Memos serve as succinct internal communication tools within organizations. These documents address specific topics, provide instructions, or announce updates. An example of formal communication through a memo is when a department head distributes a memo outlining the upcoming changes to company policies. 

Business reports: Reports are comprehensive documents that analyze data, present findings, and offer recommendations. A formal business report might involve an in-depth analysis of market trends, financial performance, or project outcomes. Such reports are meticulously structured, featuring headings, subheadings, and references. A quarterly financial report submitted to company stakeholders is an example of formal written communication in the form of a report. The language employed is precise and backed by evidence, maintaining an authoritative tone.

2. Informal communication

Stepping away from corporate rigidity, informal written communication captures the casual essence of everyday life. Informal communication embraces text messages, social media posts, and personal letters. It encourages self-expression and authenticity, enabling individuals to communicate in a more relaxed and relatable manner. Balancing the informal tone while maintaining appropriate communication standards is essential in this type of communication. Some examples of informal communication are:

Text messages: Text messages are characterized by their casual tone, use of abbreviations, and emojis. The language used is relaxed and often mirrors spoken language, fostering a sense of familiarity and ease.

Social media posts: From Facebook statuses to Twitter updates and Instagram captions, these informal writing opportunities allow you to express yourself freely. The language is personal, engaging, and may include humor or personal anecdotes that boost your personal brand .

Personal letters: Although originally rather formal, personal letters have transitioned into the realm of informality. Letters written to friends or family members often showcase a mix of personal anecdotes, emotions, and everyday language. The language is warm, reflective of personal connections, and might include elements of nostalgia or shared experiences.

3. Academic writing

Within educational institutions, academic writing reigns as the conduit of knowledge dissemination. This type of writing includes essays, research papers, and presentations. Academic writing upholds a formal tone, requiring proper citation and adherence to established formats. The objective is to convey complex concepts coherently and objectively, fostering critical thinking and intellectual growth. Here are a few examples of academic writing:

Essays: Essays are fundamental forms of academic writing that require students to analyze and present arguments on specific topics. The essay is structured with an introduction, body paragraphs, and a conclusion, all aimed at conveying a well-organized argument supported by evidence.

Research papers: Research papers dive deeper into specific subjects, often requiring extensive investigation and citation of sources. They should be organized with specific sections such as an introduction, literature review, methodology, findings, and conclusion. This type of academic writing focuses on presenting original insights backed by thorough research.

Presentations: While presentations involve spoken communication, their accompanying slides often feature written content. Academic presentations might include a slide deck explaining the findings of a research study. Each slide contains concise written points that support the speaker's verbal explanations. Effective academic presentation writing ensures clarity and conciseness, to aid the audience's understanding.

4. Creative writing

Creative writing introduces a touch of artistry to written communication. Poetry, short stories, and blog posts exemplify this style. Creative writing explores the depths of human imagination, invoking emotions and vivid imagery. This type of writing encourages personal flair, allowing individuals to experiment with language, style, and narrative structure. While the examples of creative writing are vast, we'd like to share a few examples with you.

Poetry: Poetry is an artistic form of written communication that emphasizes rhythm, imagery, and emotions. In such works, words are carefully chosen to evoke feelings and paint vivid mental pictures, allowing readers to experience a heightened emotional connection.

Short stories: Short stories are concise narratives that capture a moment, an emotion, or a complete tale in a limited space. An example of creative writing as a short story could be a suspenseful narrative that unfolds over a few pages, engaging readers with its characters, plot twists, and resolution. Creative short stories often explore themes of human nature and provide a glimpse into unique worlds or experiences.

Novels: Novels stand as an epitome of creative writing, offering a more extensive canvas for storytelling. Novels delve deep into emotions, relationships, and the complexities of human existence, allowing readers to immerse themselves in fictional realms with remarkable depth.

Tips for improving your written communication skills

Believe it or not, writing is one of those skills that many people struggle with. The question of whether writing is a skill or a talent has long sparked debates among linguists, educators, and writers themselves. Whether effective written communication is something that you're naturally good at or something that you struggle with, everyone can benefit from some tips on being a better writer. 

Clarity: Clarity is arguably the cornerstone of good writing. It ensures your message is understood by eliminating ambiguity, confusion, and misinterpretation. Prioritize simplicity over complexity, using clear and concise sentences to deliver your message effectively. Avoid unnecessary jargon and convoluted phrases, aiming to convey ideas in a straightforward manner.

Understand your audience: It's critical to consider who will be reading what you write. Think about their knowledge, interests, and expectations when crafting your message. Adjust your tone, style, and choice of words to resonate with your intended readers. This ensures that your message is relatable and engaging, enhancing its impact.

Grammar and spelling: If there's one thing that will turn people off your writing, it's improper grammar and bad spelling. Maintaining proper grammar and spelling reflects professionalism and attention to detail. Proofread your work meticulously or use online tools to catch errors.

Practice and learn: Even if you're an expert writer, writing is a skill that evolves. Stephen King – the “king of writing” – asserts that every writer should read . Regular reading exposes you to diverse writing styles and perspectives that expand your knowledge of presenting the written word. 

Embrace the power of words

Through clear communication, tailored messages, and continuous practice, you can harness the art of written expression to connect, inspire, and leave a lasting impact. The power of words is always within your grasp.

Your resume is another place that requires exceptional writing skills. Let our team of expert resume writers unlock the door to your professional success by showcasing your exceptional writing skills on the most important career marketing tool you have. Send your resume for a free review today ! 

Recommended reading:

The Essential Steps of Your Communication Process

4 Types of Communication Style – What's Yours?

Improve your Powers of Persuasion With These Rhetorical Choices!

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  • Sample Assignments

The following list suggests some possible speaking activities and is not meant to limit anyone’s creativity. Other kinds of speaking tasks are certainly possible.

Presentational Speaking

These assignments give students an opportunity to speak to an audience, and they can be done on an individual basis or students could work together as a presenting group. Some formats include:

  • Oral reports of research or student papers debates
  • Presentation of course content areas Interviews
  • Presentation analyzing a problem Oral exam
  • Role-playing as part of a simulation

Presentational speaking assignments encourage students to understand course material well enough to communicate it to others. Typically, these assignments emphasize factors such as:

  • research, analysis, evaluation of data
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  • determination of a suitable purpose and focus for a presentation
  • development of a suitable and clear organizational pattern
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Learning Groups and Class Discussion

Learning group activities give students specific oral tasks, such as analyzing a problem or examining textual material. The assignment is designed so that collaboration by group members is essential to make progress on the task. A speaking-intensive approach to learning groups and class discussion involves more than merely having discussions and using groups in class. To make the class speaking-intensive, instructors must spend time with students talking about the discussion process and the characteristics of good discussions. Instructors also provide opportunities for the class to assess its discussions and for students to examine their own communication behavior as part of the discussion group.

Learning group and class discussion formats include:

  • Laboratory groups Student led discussions (whole class)
  • Peer reviews Instructor led discussions (whole class)
  • Study groups Transcript analysis of group “talk”

Learning group and class discussion assignments emphasize factors such as:

  • development of discussion skills that facilitate group progress
  • an understanding of and skill in dealing with group conflict
  • increased student responsibility for learning in the class
  • an awareness of how questioning technique helps or hinders group talk

Task Group Projects

In these assignments, students work together for longer periods of time and may be expected to produce a final report of some sort. Often, task groups have to meet together outside of regular class times in order to work on their assigned projects.

Formats include:

  • Problem solving projects Analysis of case studies
  • Laboratory groups Research teams
  • “Task force” groups, assigned a long- or short-term product goal

Once again, simply assigning student group projects does not make one’s use of these activities speaking-intensive. Instructors must spend time with students talking about the group process and helping students learn how to understand group communication dynamics. Instructors also include opportunities for groups to assess their progress and for students to examine their own communication behavior as part of the group.

Task group assignments emphasize:

  • development of communication skills that facilitate group progress
  • awareness of and skill in dealing with group conflict
  • an understanding of the advantages and limitations of group work

Interpersonal Communication

These assignments involve projects in which two students communicate together for the purpose of achieving some common goal. Typical formats include: Role-playing cases (e.g., managerial issues, clinical interviews, conflict resolution)

One-on-one teaching/tutoring Interviews Interpersonal communication assignments help students:

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  • acquire an awareness of and skill in dealing with interpersonal conflicts
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Randi Gunther Ph.D.

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The Most Crucial Skill Sets for Successful Communication

Good communication depends on two skill sets that can be mastered..

Posted August 14, 2024 | Reviewed by Monica Vilhauer

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I have spent more than four decades teaching basic communication skills to relationship partners. Successful communication depends on two sets of skills. The first is the mastery of the basic ABC's: learning how to speak clearly and listen deeply without defensiveness or invalidation of the other. Most relationship partners can practice and master these.

But, as is true for so many couples, these tried-and-true responses don’t always work when arguments become heated. If either partner begins to feel they are not going to be heard or get their needs met, they will be unable to resolve the issue that is causing their relationship distress.

To rescue a deteriorating argument, a couple must be able to activate the second skill: recognizing that something has gone wrong in the way they are interacting with each other. The interpersonal atmosphere is now tense and unsafe. The angry words being exchanged are becoming harsher. Exploration of different points of view is now impossible.

The example below illustrates how and when that second skill must be implemented to save an interaction that's going in the wrong direction.

Ben and Mary are trying to resolve an ongoing issue between them. They begin their interaction by using their basic communication skills. They are both trying hard to listen and understand the other’s point of view.

At some point, their interaction begins to go awry. They are both becoming more distressed and no longer feel heard by the other. Feelings and expressions escalate. Very soon, both are talking at each other rather than to each other.

They recognize that they are no longer on the same team. They have gone from two people who truly wanted to solve their dispute to trying to win an argument with an enemy. Both notice that the way in which they are interacting is interfering with their ability to listen objectively to what each is saying. They realize that, unless they feel and support each other’s mounting frustration and discouragement, and heal those reactions, they can no longer resolve the disagreement they are having.

The 2-Part Skill Sequence That Took Ben and Mary From Failing to Success

Ben: (expressing distress with his partner’s behavior) “I’m really uncomfortable about the way you treated my mother yesterday. You didn’t need to be that harsh, even if she was a little out of line.” Mary: (responding with good, basic communication skills) “I really try to understand her need to control you and I try so hard to be patient and wait for you to stop her, but it really distresses me and sometimes I just can’t hold back.” Ben: (wanting to hear her out but also to get his point across) “Look, I know it’s hard, but she’s the only mother I have, so I need you to sacrifice for me here so I’m not in the middle.” Mary: (now feeling unheard, misunderstood, and unsupported, feeling she has to counter-attack) “So, what you’re telling me is that she comes first no matter what my feelings are.” Ben: (now seeing Mary as an enemy and insulting her character) “Don’t go there. We’ve had this discussion so many times. I’m getting really frustrated again. You just aren’t getting it.” Mary: (now calling Ben someone who would sacrifice her to make himself okay) “So, I’m just supposed to suck it up, just to make you more comfortable?” Ben: (accusing Mary of trying to manipulate him) “Don’t pull this martyr crap on me, just to change my mind.”

Their interaction has now deteriorated into a power struggle with only one possible winner. If it continues in this direction, a resolution will not be possible and the issue will come up again with the same result.

Mary realizes what is happening and switches to the second skill.

Mary: (realizing they are no longer able to resolve the situation because they’ve lost each other’s support and care) “Hold on. We’re both so upset and we can’t hear each other anymore. We’ve lost each other’s support and understanding because we’re both afraid that we won’t get what we need. Let’s take a few minutes to calm down and get back on the same team. I love you and you love me. Your issues with your mom are yours to work out and I just need your support when they upset me.” Ben: (feeling her correct assessment of how they’re losing each other in the way they are interacting) “I’m sorry. I was feeling cornered and defensive, like I had to choose between the two of you. I hate it when I have to sacrifice you when she needs me but I just can’t abandon her when she is in so much trouble. I really need your help but I don’t want you to feel that you don’t matter because you are everything to me.” Mary: (softening and feeling like they are connecting again) “We can make this work. We just need to remember how much we love each other and not lose that when we need to fix something that is broken. I don’t have the connection to your mom the way you do and she does kind of drive me crazy at times, but I don’t want you to feel guilty either. I want to help you. At the same time, I know you have your own issues with her and we just need to find a way to balance things better.” Ben: (noticeably relaxing, some tears, head in his hands) “Thank you for caring. I feel more hopeful. You’re not my enemy or trying to hurt me, but sometimes I make you into that when I feel cornered. My mom can be too demanding. And when you care like this, it helps me to figure out how to set boundaries with her. I’ve always needed to do that.” Mary: (putting her arms around him) “We can do this together if we remember to stay connected when we’re trying to figure it out.”

Randi Gunther Ph.D.

Randi Gunther, Ph.D. , is a clinical psychologist and marriage counselor in Southern California.

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What is body language?

The importance of body language, types of body language and nonverbal communication, how body language can go wrong, how to improve nonverbal communication, tip 1: learn to manage stress in the moment, tip 2: develop your emotional awareness, tip 3: better read body language, body language and nonverbal communication communicating without words.

Your facial expressions, gestures, posture, and tone of voice are powerful communication tools. Here’s how to read and use body language to build better relationships at home and work.

types of communication assignment

Body language is the use of physical behavior, expressions, and mannerisms to communicate nonverbally, often done instinctively rather than consciously. Whether you’re aware of it or not, when you interact with others, you’re continuously giving and receiving wordless signals. All of your nonverbal behaviors—the gestures you make, your posture, your tone of voice, how much eye contact you make—send strong messages.

In fact, it’s not the words that you use but your nonverbal cues or body language that speak the loudest. They can put people at ease, build trust, and draw others towards you, or they can offend, confuse, and undermine what you’re trying to convey. These messages don’t stop when you stop speaking either. Even when you’re silent, you’re still communicating nonverbally.

In some instances, what comes out of your mouth and what you communicate through your body language may be two totally different things. If you say one thing, but your body language says something else, your listener will likely feel that you’re being dishonest. If you say “yes” while shaking your head no, for example. When faced with such mixed signals, the listener has to choose whether to believe your verbal or nonverbal message. Since body language is a natural, unconscious language that broadcasts your true feelings and intentions, they’ll likely choose the nonverbal message.

However, by improving how you understand and use body language and nonverbal communication, you can express what you really mean, connect better with others, and build stronger, more rewarding relationships—both in your personal and professional relationships.

Your nonverbal communication cues—the way you listen, look, move, and react—tell the person you’re communicating with whether or not you care, if you’re being truthful, and how well you’re listening. When your nonverbal signals match up with the words you’re saying, they increase trust, clarity, and rapport. When they don’t, they can generate tension, mistrust, and confusion.

If you want to become a better communicator, it’s important to become more sensitive not only to the body language and nonverbal cues of others, but also to your own.

Body language can play five roles:

  • Repetition: It repeats and often strengthens the message you’re making verbally.
  • Contradiction: It can contradict the message you’re trying to convey, thus indicating to your listener that you may not be telling the truth.
  • Substitution: It can substitute for a verbal message. For example, your facial expression often conveys a far more vivid message than words ever can.
  • Complementing: It may add to or complement your verbal message. As a boss, if you pat an employee on the back in addition to giving praise, it can increase the impact of your message.
  • Accenting: It may accent or underline a verbal message. Pounding the table, for example, can underline the importance of your message.

The many different types of nonverbal communication or body language include:

Facial expressions. The human face is extremely expressive, able to convey countless emotions without saying a word. And unlike some forms of nonverbal communication, facial expressions are universal. The facial expressions for happiness, sadness, anger, surprise, fear, and disgust are the same across cultures.

Body movement and posture. Consider how your perceptions of people are affected by the way they sit, walk, stand, or hold their head. The way you move and carry yourself communicates a wealth of information to the world. This type of nonverbal communication includes your posture, bearing, stance, and the subtle movements you make.

Gestures. Gestures are woven into the fabric of our daily lives. You may wave, point, beckon, or use your hands when arguing or speaking animatedly, often expressing yourself with gestures without thinking. However, the meaning of some gestures can be very different across cultures. While the “OK” sign made with the hand, for example, usually conveys a positive message in English-speaking countries, it’s considered offensive in countries such as Germany, Russia, and Brazil. So, it’s important to be careful of how you use gestures to avoid misinterpretation.

Eye contact. Since the visual sense is dominant for most people, eye contact is an especially important type of nonverbal communication. The way you look at someone can communicate many things, including interest, affection, hostility, or attraction. Eye contact is also important in maintaining the flow of conversation and for gauging the other person’s interest and response.

Touch. We communicate a great deal through touch. Think about the very different messages given by a weak handshake, a warm bear hug, a patronizing pat on the head, or a controlling grip on the arm, for example.

Space. Have you ever felt uncomfortable during a conversation because the other person was standing too close and invading your space? We all have a need for physical space, although that need differs depending on the culture, the situation, and the closeness of the relationship. You can use physical space to communicate many different nonverbal messages, including signals of intimacy and affection, aggression or dominance.

Voice. It’s not just what you say, it’s how you say it. When you speak, other people “read” your voice in addition to listening to your words. Things they pay attention to include your timing and pace, how loud you speak, your tone and inflection, and sounds that convey understanding, such as “ahh” and “uh-huh.” Think about how your tone of voice can indicate sarcasm, anger, affection, or confidence.

Can nonverbal communication be faked?

There are many books and websites that offer advice on how to use body language to your advantage. For example, they may instruct you on how to sit a certain way, steeple your fingers, or shake hands in order to appear confident or assert dominance. But the truth is that such tricks aren’t likely to work (unless you truly feel confident and in charge). That’s because you can’t control all of the signals you’re constantly sending about what you’re really thinking and feeling. And the harder you try, the more unnatural your signals are likely to come across.

However, that doesn’t mean that you have no control over your nonverbal cues. For example, if you disagree with or dislike what someone’s saying, you may use negative body language to rebuff the person’s message, such as crossing your arms, avoiding eye contact, or tapping your feet. You don’t have to agree, or even like what’s being said, but to communicate effectively and not put the other person on the defensive, you can make a conscious effort to avoid sending negative signals—by maintaining an open stance and truly attempting to understand what they’re saying, and why.

What you communicate through your body language and nonverbal signals affects how others see you, how well they like and respect you, and whether or not they trust you. Unfortunately, many people send confusing or negative nonverbal signals without even knowing it. When this happens, both connection and trust in relationships are damaged, as the following examples highlight:

  • Jack believes he gets along great with his colleagues at work, but if you were to ask any of them, they would say that Jack is “intimidating” and “very intense.” Rather than just look at you, he seems to devour you with his eyes. And if he takes your hand, he lunges to get it and then squeezes so hard it hurts. Jack is a caring guy who secretly wishes he had more friends, but his nonverbal awkwardness keeps people at a distance and limits his ability to advance at work.
  • Arlene is attractive and has no problem meeting eligible men, but she has a difficult time maintaining a relationship for longer than a few months. Arlene is funny and interesting, but even though she constantly laughs and smiles, she radiates tension. Her shoulders and eyebrows are noticeably raised, her voice is shrill, and her body is stiff. Being around Arlene makes many people feel anxious and uncomfortable. Arlene has a lot going for her that is undercut by the discomfort she evokes in others.
  • Ted thought he had found the perfect match when he met Sharon, but Sharon wasn’t so sure. Ted is good looking, hardworking, and a smooth talker, but seemed to care more about his thoughts than Sharon’s. When Sharon had something to say, Ted was always ready with wild eyes and a rebuttal before she could finish her thought. This made Sharon feel ignored, and soon she started dating other men. Ted loses out at work for the same reason. His inability to listen to others makes him unpopular with many of the people he most admires.

These smart, well-intentioned people struggle in their attempt to connect with others. The sad thing is that they are unaware of the nonverbal messages they communicate.

[Read: Tips for Building a Healthy Relationship]

If you want to communicate effectively, avoid misunderstandings, and enjoy solid, trusting relationships both socially and professionally, it’s important to understand how to use and interpret body language and improve your nonverbal communication skills.

Find your space for healing and growth

Regain is an online couples counseling service. Whether you’re facing problems with communication, intimacy, or trust, Regain’s licensed, accredited therapists can help you improve your relationship.

Nonverbal communication is a rapidly flowing back-and-forth process that requires your full focus on the moment-to-moment experience. If you’re planning what you’re going to say next, checking your phone, or thinking about something else, you’re almost certain to miss nonverbal cues and not fully understand the subtleties of what’s being communicated.

As well as being fully present, you can improve how you communicate nonverbally by learning to manage stress and developing your emotional awareness.

Stress compromises your ability to communicate. When you’re stressed out, you’re more likely to misread other people, send confusing or off-putting nonverbal signals, and lapse into unhealthy knee-jerk patterns of behavior. And remember: emotions are contagious. If you are upset, it is very likely to make others upset, thus making a bad situation worse.

If you’re feeling overwhelmed by stress, take a time out. Take a moment to calm down before you jump back into the conversation. Once you’ve regained your emotional equilibrium, you’ll feel better equipped to deal with the situation in a positive way.

The fastest and surest way to calm yourself and manage stress in the moment is to employ your senses—what you see, hear, smell, taste, and touch—or through a soothing movement. By viewing a photo of your child or pet, smelling a favorite scent, listening to a certain piece of music, or squeezing a stress ball, for example, you can quickly relax and refocus. Since everyone responds differently, you may need to experiment to find the sensory experience that works best for you.

In order to send accurate nonverbal cues, you need to be aware of your emotions and how they influence you. You also need to be able to recognize the emotions of others and the true feelings behind the cues they are sending. This is where emotional awareness comes in.

[Read: Improving Emotional Intelligence (EQ)]

Being emotionally aware enables you to:

  • Accurately read other people, including the emotions they’re feeling and the unspoken messages they’re sending.
  • Create trust in relationships by sending nonverbal signals that match up with your words.
  • Respond in ways that show others that you understand and care.

Many of us are disconnected from our emotions—especially strong emotions such as anger, sadness, fear—because we’ve been taught to try to shut off our feelings. But while you can deny or numb your feelings, you can’t eliminate them. They’re still there and they’re still affecting your behavior. By developing your emotional awareness and connecting with even the unpleasant emotions, though, you’ll gain greater control over how you think and act. To start developing your emotional awareness, practice the mindfulness meditation in HelpGuide’s free Emotional Intelligence Toolkit .

Once you’ve developed your abilities to manage stress and recognize emotions, you’ll start to become better at reading the nonverbal signals sent by others. It’s also important to:

Pay attention to inconsistencies. Nonverbal communication should reinforce what is being said. Is the person saying one thing, but their body language conveying something else? For example, are they telling you “yes” while shaking their head no?

Look at nonverbal communication signals as a group. Don’t read too much into a single gesture or nonverbal cue. Consider all of the nonverbal signals you are receiving, from eye contact to tone of voice and body language. Taken together, are their nonverbal cues consistent—or inconsistent—with what their words are saying?

Trust your instincts. Don’t dismiss your gut feelings. If you get the sense that someone isn’t being honest or that something isn’t adding up, you may be picking up on a mismatch between verbal and nonverbal cues.

Evaluating body language and nonverbal signals

Eye contact – Is the person making eye contact? If so, is it overly intense or just right?

Facial expression – What is their face showing? Is it masklike and unexpressive, or emotionally present and filled with interest?

Tone of voice – Does the person’s voice project warmth, confidence, and interest, or is it strained and blocked?

Posture and gesture – Is their body relaxed or stiff and immobile? Are their shoulders tense and raised, or relaxed?

Touch – Is there any physical contact? Is it appropriate to the situation? Does it make you feel uncomfortable?

Intensity – Does the person seem flat, cool, and disinterested, or over-the-top and melodramatic?

Timing and place – Is there an easy flow of information back and forth? Do nonverbal responses come too quickly or too slowly?

Sounds – Do you hear sounds that indicate interest, caring or concern from the person?

More Information

  • Take Control of Your Nonverbal Communication (video) - How to notice and use body language. (Harvard Business Review)
  • Herrando, C., & Constantinides, E. (2021). Emotional Contagion: A Brief Overview and Future Directions. Frontiers in Psychology , 12 , 712606. Link
  • How to Use All 5 Senses to Beat Stress | Psychology Today . (n.d.). Retrieved July 28, 2022, from Link
  • Wertheim, E., 2008.  The Importance of Effective Communication . Retrieved July 28, 2022, from Link
  • Segal, Jeanne. The Language of Emotional Intelligence: The Five Essential Tools for Building Powerful and Effective Relationships (McGraw-Hill, 2008) Link
  • De Stefani, Elisa, and Doriana De Marco. “Language, Gesture, and Emotional Communication: An Embodied View of Social Interaction.” Frontiers in Psychology 10 (September 24, 2019): 2063. Link
  • Nonverbal Communications . (n.d.). Retrieved July 28, 2022, from Link

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Volume 57 | ISSUE 1: August 23, 2024

Teaching at pitt: educating during times of conflict.

By JOSIE RUSH

I was in sixth grade math class when the September 11th attacks occurred. I remember my teacher pulled open the folding walls that separated our classroom from the one next to us — the only classroom with a working television in the wing. We watched the chaos unfold on a tiny screen as both instructors cried, and throughout the day many students’ parents arrived to take them home.

When we returned to classes the next day, there were more American flags around the school, several prayer circles around the flagpole, but no mention of what we had just watched happen or how the world had changed.  

I don’t know what a “good” lesson would have looked like on Sept. 12, 2001, but in a world that feels increasingly marked by conflict, I do find myself questioning the role education should play. What are effective strategies for teaching during times of conflict? What sort of learning is possible for our students and ourselves? This brief article offers general suggestions and considerations for facilitating learning in difficult times.

Design with inclusion and equity in mind

Many strategies for teaching during conflict overlap with strategies for inclusive and equitable teaching , drawing from frameworks like trauma-informed pedagogies and intercultural pedagogies .

Starting the semester by collaboratively creating participation guidelines with students, for instance, or integrating opportunities for student choice in assignments helps transparently signal that you value and respect students’ experiences, while also giving you more chances to get to know your students and their needs. Center instructional practices that help you build relationships in the classroom and make learning more accessible.

Balance consistency with flexibility

When individuals are impacted by war, violence and other types of conflict, they may have difficulty concentrating or retaining information, increased anxiety, or even struggle to find motivation for daily activities. Maintain consistency with things like due dates, where assignments are posted, and how students can communicate with you outside of class to cultivate a sense of stability and allow them to use their mental energy to demonstrate learning, not track down information on Canvas.

Simultaneously, designing for flexibility, through mechanisms like deadline windows or by posting recordings of lectures to Canvas , demonstrates empathy and offers students more opportunities for success during uncertain and challenging times.

Determine needs and capacity

How we teach during conflict, and how/if we decide to directly address conflict in our classroom can depend on a range of factors, including our own positionalities and context. We might decide we need to learn more about a conflict before addressing it with the class, or we might determine there’s not enough time in class to discuss the conflict thoughtfully and thoroughly (though, in this case, it’s still a good idea to acknowledge the conflict and the potential impact it may have on individuals).

Check in with your students to gauge their willingness to engage around the topic. If you do decide to discuss the conflict, consider having students do some learning beforehand about the conflict’s history and systemic nature, and ask them to come to class with questions. Remind students of communication guidelines or invite them to add to those guidelines for the conversation. Be clear about the best ways for students to exit the classroom if they feel the need and point out campus and community resources that individuals can go to for support.

Have clear and transparent goals for activities

Share what you hope students will learn by addressing the conflict, and find out what students hope they’ll learn, too. When students understand that they’re meant to be gaining knowledge about a place or group via discussion, for example, as opposed to “winning” a debate, they’re better able to make effective decisions that help them meet their learning goals.

Additionally, when we keep the goals of activities in mind, we can make room for student-choice and increase accessibility. If you want students to engage in reflection, for example, can they still demonstrate that skill if they reflect through an audio recording instead of by writing a paragraph? If students aim to practice sharing their experiences with others, can they still do this if they have a choice between speaking in front of the class or sharing their thoughts asynchronously on Canvas?

Connect and collaborate

Connect with students during and after the activity to encourage reflection and get feedback. What did students learn? Are there remaining questions? Do students have any suggestions for how to structure a similar activity in the future?

Additionally, consider reaching out to colleagues to learn about their own approaches to teaching during conflict, including strategies they use to care for their own well-being.

Teaching during conflict is an ongoing process that requires community, and here at the Center for Teaching and Learning , we’re always happy to work with you and support your efforts. Check out our Teaching in a Time of Conflict page for more information or schedule a consultation with us .

Josie Rush is a senior teaching consultant in the University Center for Teaching and Learning.

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Diversity, Equity, Inclusion, and Accessibility Strategic Plan 2022 – 2026

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Message from the Secretary of State

The State Department is our nation’s oldest cabinet agency, our nation’s lead foreign affairs agency, and its employees are the face of the United States to the rest of the world.  In order to effectively pursue our foreign policy goals and ensure our national security, it is imperative we create a workforce that truly reflects the country we represent.  

Our country’s diversity is our greatest strength.  When we fully leverage everyone and everything our nation has to offer, our foreign policy is stronger, smarter, and more creative.  As I said in my confirmation hearing, I will measure the success of my tenure based on how well we can recruit and retain a workforce that looks like America.  Within the first few months of my administration, I appointed the Department’s first-ever stand-alone Chief Diversity and Inclusion Officer, who reports directly to me and leads the newly created Secretary’s Office of Diversity and Inclusion.  I also created the Diversity and Inclusion Leadership Council to help achieve the goals and objectives outlined in the following Diversity, Equity, Inclusion, and Accessibility (DEIA) Strategic Plan.  

Together, we will ensure that the Department of State is a leader in government-wide efforts to advance DEIA goals for the federal workforce.  In doing that, we will also be able to ensure that the Department itself is in the strongest possible position to deliver for the U.S. people in an increasingly diverse, complex, and interconnected world.   

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  3. 12 Types of Communication (2024)

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  4. Aspects of Communication and CommunicationSkills

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COMMENTS

  1. 8.4 Different Types of Communication and Channels

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  3. Communication in the Real World

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  15. Typical Assignments

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  26. TEACHING AT PITT: Educating during times of conflict

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