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Writing a research proposal for business management.

A research design is a thorough plan that helps a research project achieves its goals. Business research is a scientific examination that entails a series of highly interconnected operations, each of which might have negative consequences for subsequent activities if completed incorrectly (Greener, 2021). The steps of the business research proposal process are explained in this blog.

research proposal

Fig1. Writing a Research Proposal

  • Identifying the Problem

The determination of the topics that need to be explored is the first step in the research process. In the case of fundamental research undertaken by academics, a topic of interest or a new field of inquiry is found.

2. Collection of basic literatures

Following the identification of the problem , the following stage is to gather preliminary data/literature that can aid in developing a basic grasp of the problem; in the case of business difficulties consulting, this can aid in understanding the scenario (Saeed et al., 2021).

3. Problem Statement

Although other writers may not have included this step as an explicit step, I believe it is critical to explicitly express the problem. Clearly defining the problem with a statement can give significant benefits. It can assist in generating a clear knowledge of the issue that needs to be handled, as well as clearly spelling out the objectives that must be met in order to solve the problem.

4. Detailed Literature Review

Literature review is an important aspect of academic research since it acts as the heart of the study. It expands research horizons, aids in the development of focus, gives direction, and minimises ambiguity. A literature review entails searching the body of knowledge for relevant literature that will aid in not only identifying but also determining the direction of relationships between variables, as well as in the formulation of hypotheses. It will also be useful in discussions later on in the research (Pereira et al., 2021).

5. Research Hypothesis

A hypothesis is a well-informed estimate; it’s called such since it’s founded on the conceptual framework established in the literature study and theoretical framework . Predictable and testable hypotheses are essential.

6. Methodology

The researcher decides how the research will be carried out at this stage. It is critical that this part provide adequate information to the reader so that he or she may easily reproduce the research in their own situations (Wickert et al., 2021).

Step 7: Collecting data

After deciding on a study approach, the following step is to gather data . Telephonic interviews, individually delivered surveys, postal questionnaires, face-to-face interviews, and observation are all examples of data collection methods.

Step 8: Data Entry and Screening & Cleansing of Data

The first step is to enter the information into any statistical programme that can aid in rapid data analysis . It is critical to review and cleaning of data for any irregularities once it has been submitted; failing to do so will result in inaccurate results.

Step 9: Data Analysis with statistical techniques

The next stage is to conduct proper statistical study based on the study hypothesis after the data has been input and cleaned. To examine the data, a variety of procedures are employed.

Step 10: Interpretation/Presentation of Results

After the data has been processed and the findings have been displayed on the screen, the following step is to analyse the data before presenting it. Contact PhD Assistance  for any of your PhD requirements as we offer PhD Dissertation Writing UK, Content Quality of Dissertation Proposal UK. The interpretation of the results is one of the most important challenges that most studies encounter. The researcher must assess whether the findings are important, whether the hypothesis is correct, and then report the findings in a clear and understandable manner (Johnson et al., 2021).

Step 11: Discussion

The Discussion chapter is the most significant portion of the article and the culmination of the study, but it is often overlooked. The majority of newcomers to research just interpret the findings without discussing them. Reviewing the research findings in light of previous research is part of the discussion. This part entails comparing and contrasting the study findings with those of earlier studies to evaluate if the findings are comparable or conflicting. If they are in conflict, the researcher must determine what is causing the change.

Step 12: Conclusion

A conclusion is the last phase of a research project. It gives a high-level summary of the thesis while highlighting the key areas of debate. This section presents the study findings in a logical order (Nair et al., 2021). When the conclusions agree with the findings of other studies, they might cite references.

Bell, Bryman,  and H. (2018). Formulating a research proposal . https://learninglink.oup.com/static/5bf28a25d910f40011b79ade/page_12.htm

Greener, S. L. (2021). Non-supervisory support for doctoral students in business and management: A critical friend. The International Journal of Management Education , 19 (2), 100463. https://doi.org/10.1016/j.ijme.2021.100463

Hejase, H. J. (2022). Faculty of Business Administration Guidelines on Writing the MBA Research Project / Thesis Faculty of Business Administration Guidelines on Writing the MBA Research Project / Thesis Applicable to most business emphases Accounting Economics Finance Hospita . February . file:///C:/Users/user/Downloads/MBAResearchProject-ThesisManuscriptFebruary2022.pdf

Johnson, C. D., Bauer, B. C., & Niederman, F. (2021). The Automation of Management and Business Science. Academy of Management Perspectives , 35 (2), 292–309. https://doi.org/10.5465/amp.2017.0159

Nair, R., Arshad, R., Abd Aziz, A. Z., & Muda, R. (2021). A critical reading of impression management in times of financial crisis and implications for business writing. Journal of Education for Business , 96 (4), 230–236. https://doi.org/10.1080/08832323.2020.1806017

Pereira, L., Santos, R., Sempiterno, M., Costa, R. L. da, Dias, Á., & António, N. (2021). Pereira Problem Solving: Business Research Methodology to Explore Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity , 7 (1), 84. https://doi.org/10.3390/joitmc7010084

Peterson, M. (2021). Teaching the Online Marketing Research Course for MBA Students. Journal of Marketing Education , 43 (3), 371–385. https://doi.org/10.1177/02734753211001422

Saeed, M. A., Mohammed H. Al-Ahdal, A. A., & Al Qunayeer, H. S. (2021). Integrating research proposal writing into a postgraduate research method course: what does it tell us? International Journal of Research & Method in Education , 44 (3), 303–318. https://doi.org/10.1080/1743727X.2020.1777963

Shao, H., Zhang, Z., & Wang, B. (2021). Research on accounting information security management based on blockchain. Mobile Information Systems , 2021 . https://doi.org/10.1155/2021/9926106

Wickert, C., Post, C., Doh, J. P., Prescott, J. E., & Prencipe, A. (2021). Management Research that Makes a Difference: Broadening the Meaning of Impact. Journal of Management Studies , 58 (2), 297–320. https://doi.org/10.1111/joms.12666

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FREE 10+ Business Research Proposal Samples & Templates in PDF | MS Word

sample business research proposal templates

A business or organization with proper research has an excellent chance of winning the market. Research is a strategy that helps businesses discover new ideas and factors that will help them in improving business operations, generating concrete action plans, securing a healthy financial status, and more. Hence, it is essential to execute it well. Thus, the purpose of having a  business research  proposal. In this article, you will learn the importance of writing one. Scroll down below.

Business Research Proposal

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In this article, we have provided business research proposal samples and templates that are accessible anytime. These sample templates come with professionally written content and are preformatted in PDF and MS Word file formats for your convenience. Check them out now!

business research proposal template

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business research project proposal

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Business research is a systematic process of collecting, analyzing, interpreting, and presenting information related to a business problem or opportunity. There are several types of business research, each serving different purposes. Here are some common types:

  • Aimed at exploring a new area or gaining insights into a phenomenon.
  • Helps in understanding the basic nature of a problem.
  • Focuses on providing an accurate description of a situation or phenomenon.
  • Involves gathering data to characterize and define the subject of study.
  • Investigates cause-and-effect relationships between variables.
  • Aims to establish a cause-and-effect connection between two or more variables.
  • Examines the statistical association between two or more variables.
  • Does not imply causation but identifies relationships between variables.
  • Involves collecting data from participants at a single point in time.
  • Provides a snapshot of the situation or phenomenon.
  • Involves collecting data from the same group of participants over an extended period.
  • Helps to track changes or developments over time.
  • Focuses on numerical data and statistical analysis.
  • Involves the use of surveys, experiments, and structured observations.
  • Emphasizes understanding and interpreting non-numerical data.
  • Involves methods such as interviews, focus groups, and case studies.
  • Conducted by practitioners within an organization to solve specific problems.
  • Involves a cyclical process of planning, acting, observing, and reflecting.
  • In-depth analysis of a specific case or situation.
  • Often used to gain a deep understanding of a particular phenomenon.
  • Involves collaboration between different functional areas of a business.
  • Aims to address complex issues that require input from multiple perspectives.
  • Focuses on understanding market trends, customer preferences, and competition.
  • Helps businesses make informed decisions about their products or services.
  • Involves analyzing data from social media platforms to understand consumer sentiment, trends, and feedback.

These types of business research can be used individually or in combination, depending on the nature of the research question and the goals of the study.

sample business school research proposal

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research paper proposal template

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simple business research proposal

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A business research proposal serves a vital role in research related to business. That is why it is only imperative to ensure that it follows the accurate procedure and should contain the relevant information. Using this allows you to outline the things to be done to gather the right data to be presented in a  research report . So, if you are writing a research proposal for your business and you don’t know-how, then you are on the right page. Below are simple yet useful tips on how to make an informative and effective business research proposal. Read below.

Begin writing your business research proposal by providing the business research title and a brief yet informative research overview. The title should be concise and triggers the curiosity of the management. As for the research overview, it should present the highlight of the research.

The next thing you need to put in your business research proposal is a precise and clear introduction. This section should identify what the research is all about, its scope, and its importance to the business. The introduction should also provide the objectives and sub-objectives of the business study that needs to be achieved.

After the introduction, the next thing you need to do is to present the data gathering procedure. In this section, you have to outline the activities that should be done for the process. And to this, you have to identify the appropriate data gathering methods, whether qualitative or  quantitative research . There are different methods and strategies that you can use. However, you should have to choose the appropriate methodology that will work on your business process.

The next thing you have to include in your business research proposal is the research questionnaire. The list of questions will help you collect relevant and useful data that will complete the research process. In presenting this information, you may use bullet points to make it organized and understandable. 

Finalize your business research proposal by writing a brief conclusion that summarizes the whole idea of your proposals’ content. In this section, you have to emphasize the importance and purpose of research for your business. Also, provide a statement of the several benefits and advantages that the company will gain from the research. 

Having an informative business research proposal is not useful if the people who will read it are not able to grasp the idea the proposal is providing. That is why it is essential to use only simple words and terms that are readable and understandable by your readers. The organization of thoughts is also important. It presents the right structure of information accordingly. 

business research proposal format

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administration business research proposal

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This table highlights some key aspects of both the advantages and disadvantages of business research. Keep in mind that the impact of these factors can vary depending on the specific context and industry.

business management research proposal

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research proposal template

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simple research proposal template

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research proposal outline sample

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Researches that are related to businesses are essential for sustainability and success. According to an article from Medium, research is a critical component for businesses, specifically  market research . Hence, business owners should put enough effort into researching to secure a permanent and high spot in the market. And this is where a business research proposal comes useful—the first thing that management should have before research.

A business  research proposal  is a written document used by management for either marketing research,  accounting  research, etc. The business research proposal presents and justifies the purpose of the study to be conducted. This also outlines the ways on how business research should be conducted. The standard length for the business research proposal is two to three pages. Nonetheless, it should be informative and well-written.

There are two types of research proposals that are useful for businesses, organizations, as well as in academic, approval proposals and funding proposals. Approval proposals refer to a written document that is written before doing the actual research. On the other hand, a funding proposal refers to a written document that seeks research funds.

A research proposal must present the idea of what the research is about and its importance. Thus, it should include a clear research title, a research overview, an introduction, the questionnaire, data gathering methods, and a research timeline. These components are commonly used in business and academic research.

Begin a business research proposal with a concise introduction outlining the research problem, its significance, and the proposed methodology. Clearly state the objectives and expected outcomes to provide a solid foundation for the study.

Business research plays a crucial role in informing strategic decisions by gathering, analyzing, and interpreting relevant data. It guides organizations in understanding market trends, consumer behavior, and industry dynamics for informed decision-making and sustainable growth.

Ethics in business research involves adhering to principles of integrity, honesty, and fairness. It ensures researchers conduct studies responsibly, respect participants’ rights, and maintain confidentiality, fostering trust and credibility.

Business research is one of the most important components of a sustainable and successful business. With this, businesses or organizations will be able to grasp new ideas that they can use to enhance their operations and improve  marketing strategies . Hence, making sure that business research follows the standard format and obtains the necessary information. Thus, the use of a business research proposal to make the process comprehensive and effective.

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  • Research degrees

Writing a research proposal

When applying for a research degree  you will need to produce a document that outlines your proposed research topic and programme of research.

Watch our step-by-step guide on how to write your research proposal.

Viewing this page in China?  Watch on Bilibili .

Getting your PhD proposal right is a critical part of the application process. It is important that you communicate the right messages about why your research is important and why you are the person to carry it out. Quality rather than quantity is key to a good proposal. Below is an outline of the elements a research proposal might typically contain. 

Step 1: Create your title 

A clear and succinct description of your research to use as a working title. Include relevant keywords that relate to your research and ensure your title goes beyond just describing the topic. It should give a clear indication of your approach and research questions. 

Step 2: Write your introduction 

Explain your research problem and outline why the research is of value and where its originality lies. You should clearly explain how your research will address a real-world problem and how it will meaningfully contribute to the area of research. You’ll need to clearly define your aim and objectives, using concepts, theories and empirics. Remember, you cannot cover everything on the topic within a PhD so be specific about what you are seeking to explore. Typically, an overarching aim and 3 or 4 objectives works well, then use these to justify the major approaches you will take. Keep this between 250 and 350 words. 

Step 3: Write your literature review 

Demonstrate your knowledge of current literature surrounding your topic, and your ability to critically reflect on and select it. Ensure you identify existing research gaps or problems, and highlight how your research will contribute to it. You’ll need to provide a clear statement of your research question and thoroughly examine key recent academic contributions within your research areas. It’s crucial that you make your contribution clear. Your literature review should be between 1,200 and 1,400 words. 

Step 4: Outline your research method 

A well-developed methodology section is crucial. Clearly describe and justify your methodology and overall approach, to help you and potential supervisors determine the viability of your research. You’ll need to include data collection and analysis methods and techniques. Justify your approach and rationalise your choices by engaging with the literature on the pros and cons of your specific methodological choices. Keep it between 1,200 and 1,400 words. 

Step 5: Complete your references 

Any literature cited in the proposal should be listed at the end of the document. Use of the Harvard referencing style is preferred. Also include a clear timeline for completing key activities (literature review, analysis, writing up etc.). 

Step 6: Proofread your research proposal 

This is your opportunity to show how you can present information accurately, coherently and concisely.

Vedran Lesic talks about his experience of studying a research degree at Leeds University Business School 

Whilst there is no right or wrong way to produce a research proposal you may find our hints and tips useful.

Don’t produce a proposal for ‘mass consumption’ .

If you are applying to multiple institutions make sure you understand and tailor your proposal to the relevant research being undertaken there. Research the department you are applying to, its staff and the research they are undertaking related to your topic. Readers can easily spot if a proposal has been produced for mass consumption.

Keep things short and simple 

As a general rule, keep things concise. Use sentences that are 8-10 words long and avoid long, rambling paragraphs. You are trying to sell the importance of the study to potential supervisors, so be specific and don’t meander off topic.  

Avoid plagiarism 

This one should be obvious. Make sure that all of your work is your own, written in your own words. You need to ensure that the literature review and the way the contribution is defined and developed, as well as all other elements, are correctly cited using appropriate references and that they are written by you. If not, your application will not succeed. 

Let your passion for the topic shine through 

By constructing a clear and well-written proposal, your interest in the topic should be clear. Demonstrate your interest in the topic and what the study aims to achieve – this should include contributions to theory, but might also have practical applications such as recommendations for policy and/or practice. 

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Preparing a Research Proposal

Considering applying for a PhD? Explore our advice on everything you need to consider - from finding a supervisor to drafting a research proposal.

All applicants to our PhD programme should follow the simple steps below:

Identify a potential supervisor

Before making a formal application to our PhD programme you should discuss your ideas with a potential supervisor within the School. 

Develop your research proposal

Your research proposal (of no more than 2000 words) is an important element of the selection process. You should work closely with your potential supervisor to develop this.

Gather the necessary documents

Your application will need to be supported by a number of other documents. Before applying online, make sure you have prepared the following documents:

1. Completed application form (see step 4) 2. CV 3. Research proposal (2000 words excluding references) 4. Statement of purpose (one A4 side) 5. Full transcripts 6. Two academic references 7. Proof of English language ability (for applicants from non-English speaking countries)

Complete the online application form

All applications are to be  submitted online to the Admissions and Recruitment Office at Queen Mary, in the first instance. 

Identifying a Topic

Before applying for a PhD, there are a number of questions you need to consider. Most important amongst these are:

  • Does your proposed PhD topic fit with the broader research interests of the School?
  • Does the School include members of staff with specialist expertise in your chosen area of research?

If you think your proposed project fits within the broad interests of the School, the next step is to identify a member of academic staff who may be able to supervise you, and who can help you develop your research proposal. You can do this by viewing the individual research interests listed on our   staff pages ,  or through the   find an expert tool .  You can also find information by  viewing the   Research Centre   pages.

Finding a Supervisor

Finding the right supervisor.

If you think your proposed project fits within the broad interests of the School, the next step is to identify a member of academic staff who may be able to supervise you, and who can help you develop your research proposal. You can do this by viewing the individual research interests listed on our   staff pages ,  or through the   find an expert tool .  You can also find information by  viewing our  Research Centre   pages.

Your research proposal is a key part of your application. It is one of the key criteria that the School (and funding bodies) uses to differentiate between different applicants. 

The research proposal should not exceed 2000 words. Bibliography, references and appendices are excluded from the wordcount. If your proposal goes over the word limit, you may be marked down.

Before making your final application, it is likely that you will need to revise your proposal several times. Whilst your potential supervisor may help you do this, it is important that you present them with as clear a proposal as you can, when you first make contact with them.

The keys to writing a strong research proposal are:

  • To formulate a precise, interesting research question; this may take the form of a hypothesis to be tested, or a more open-ended enquiry.
  • To establish the relevance and value of the proposed research question in the context of current academic thinking.
  • To outline a clear and practical methodology which enables you to answer the research question, and to describe and evaluate any data or source material you will draw upon.
  • To suggest what you hope to discover at the end of your research and what new areas it might open up.
  • To demonstrate that your research will not take longer than three years.

Statement of Purpose

Applicants must also submit a Statement of Purpose within their application.

Candidates should use the Statement of Purpose to set out information which is NOT set out in their Research Proposal. The Statement of Purpose should be a one side A4 document, containing the following information:

  • Previous academic and other experience relevant to your proposed research.
  • Why you wish to undertake this research at Queen Mary (thinking about where the project fits with the School and supervisors research interests).
  • What research training and professional preparation you have already received.
  • Any further training you think you may need to complete the PhD.
  • Any ethical issues you will need to consider in undertaking your research.

Entry Requirements

We are committed to appointing only the very best candidates to our PhD programme. Applications are accepted based on their previous academic performance, the quality of their research proposal and the availability of two suitable members of staff to supervise the chosen topic. Our current entry criteria are:

  • Undergraduate degree with First Class Honours.
  • Masters (MA, MSc or MRes, usually not an MBA) at Distinction level in Business, Management or discipline related to your research topic.
  • Overall IELTS score of 7 with 6.5 in writing at the time of application, if English is not your first language.
  • Applicants must be based in London for the duration of the programme.

We normally expect to see examples of First Class academic work (marks of 70 or above).

Borderline cases are considered when applicants have relevant work experience.

Funding your PhD

Fees and funding.

Undertaking a PhD is a serious financial commitment, and involves careful financial planning at the time of application and for the duration of the programme. Prices will almost inevitably rise and you must allow for this when planning your finances. Your costs will comprise both tuition fees and living costs.

Tuition fees

Full tuition fee information is available on Queen Mary's tuition fee pages .

A number of University and external funding opportunities are available to PhD research students. Find out more on the University's  scholarships web page .

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Research Method

Home » How To Write A Research Proposal – Step-by-Step [Template]

How To Write A Research Proposal – Step-by-Step [Template]

Table of Contents

How To Write a Research Proposal

How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

  • Choose a concise and descriptive title that reflects the essence of your research.
  • Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

  • Provide an introduction to your research topic, highlighting its significance and relevance.
  • Clearly state the research problem or question you aim to address.
  • Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

  • Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

  • Conduct a comprehensive review of relevant literature and studies related to your research topic.
  • Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

  • Describe the research design and methodology you plan to employ to address your research objectives.
  • Explain the data collection methods, instruments, and analysis techniques you will use.
  • Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

  • Create a timeline or schedule that outlines the major milestones and activities of your research project.
  • Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

  • Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
  • Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

  • Discuss any ethical issues that may arise during your research and explain how you plan to address them.
  • If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

  • Clearly state the expected outcomes or results of your research.
  • Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

  • Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

  • Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

  • Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

  • Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

  • Introduce the research topic and provide background information.
  • State the research problem or question you aim to address.
  • Explain the significance and relevance of the research.
  • Review relevant literature and studies related to your research topic.
  • Summarize key findings and identify gaps in the existing knowledge.
  • Explain how your research will contribute to filling those gaps.

5. Research Objectives:

  • Clearly state the specific objectives or aims of your research.
  • Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

  • Describe the research design and methodology you plan to use.
  • Explain the data collection methods, instruments, and analysis techniques.
  • Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

  • Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

  • If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

  • To compare student learning outcomes between online and traditional face-to-face education.
  • To examine the factors influencing student engagement in online learning environments.
  • To assess the effectiveness of different instructional methods employed in online education.
  • To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

  • Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
  • Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

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  • How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on 30 October 2022 by Shona McCombes and Tegan George. Revised on 13 June 2023.

Structure of a research proposal

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

  • Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organised and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, frequently asked questions.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

Prevent plagiarism, run a free check.

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

  • Example research proposal #1: ‘A Conceptual Framework for Scheduling Constraint Management’
  • Example research proposal #2: ‘ Medical Students as Mediators of Change in Tobacco Use’

Like your dissertation or thesis, the proposal will usually have a title page that includes:

  • The proposed title of your project
  • Your supervisor’s name
  • Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

  • Introduce your topic
  • Give necessary background and context
  • Outline your  problem statement  and research questions

To guide your introduction , include information about:

  • Who could have an interest in the topic (e.g., scientists, policymakers)
  • How much is already known about the topic
  • What is missing from this current knowledge
  • What new insights your research will contribute
  • Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

  • Comparing and contrasting the main theories, methods, and debates
  • Examining the strengths and weaknesses of different approaches
  • Explaining how will you build on, challenge, or synthesise prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasise again what you aim to contribute and why it matters.

For example, your results might have implications for:

  • Improving best practices
  • Informing policymaking decisions
  • Strengthening a theory or model
  • Challenging popular or scientific beliefs
  • Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

  • Cost : exactly how much money do you need?
  • Justification : why is this cost necessary to complete the research?
  • Source : how did you calculate the amount?

To determine your budget, think about:

  • Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
  • Materials : do you need access to any tools or technologies?
  • Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement.

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. & George, T. (2023, June 13). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved 20 May 2024, from https://www.scribbr.co.uk/the-research-process/research-proposal-explained/

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Examples of research proposals

How to write your research proposal, with examples of good proposals.

Research proposals

Your research proposal is a key part of your application. It tells us about the question you want to answer through your research. It is a chance for you to show your knowledge of the subject area and tell us about the methods you want to use.

We use your research proposal to match you with a supervisor or team of supervisors.

In your proposal, please tell us if you have an interest in the work of a specific academic at York St John. You can get in touch with this academic to discuss your proposal. You can also speak to one of our Research Leads. There is a list of our Research Leads on the Apply page.

When you write your proposal you need to:

  • Highlight how it is original or significant
  • Explain how it will develop or challenge current knowledge of your subject
  • Identify the importance of your research
  • Show why you are the right person to do this research
  • Research Proposal Example 1 (DOC, 49kB)
  • Research Proposal Example 2 (DOC, 0.9MB)
  • Research Proposal Example 3 (DOC, 55.5kB)
  • Research Proposal Example 4 (DOC, 49.5kB)

Subject specific guidance

  • Writing a Humanities PhD Proposal (PDF, 0.1MB)
  • Writing a Creative Writing PhD Proposal (PDF, 0.1MB)
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Examples

Management Proposal

business management research proposal example

Overseeing a business, project, or event is not something to scoff at. It takes a lot of often-overwhelming effort, which makes hiring management services an attraction option for many. If you’re on the other end of this conversation and would like to find prospective clients to work with, then we’ve got just the thing for you. A management proposal may not seem like much, but this document will help convince others that the management services you offer are truly for them. If you want to learn more or find the most well-suited management proposal example for you, then scroll on.

15+ Management Proposal Examples

Property management proposal.

Property Management Proposal Template

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Restaurant Management Proposal Example

Restaurant Management Proposal Template

Construction Management Proposal

Construction Management Proposal Template1

Social Media Management Proposal

Social Media Management Proposal Template

Event Management Proposal

Event Management Proposal Template

Size: 67 KB

Project Management Proposal

Project Management Proposal

Size: 715 KB

Waste Management Proposal

Waste Management Proposal

Size: 239 KB

Facility Management Proposal

Facility Management Proposal

Size: 22 MB

Social Media Management Proposal

Size: 211 KB

Management Consulting Services Proposal

Management Consulting Services Proposal

Management Information System Proposal

Management Information System Proposal

Management Research Proposal

Management Research Proposal

Size: 97 KB

Management Approach Proposal

Management Approach Proposal

Service Line Management Proposal

Service Line Management Proposal

Size: 104 KB

What Is a Management Proposal?

Management proposals are documents used to detail various undertakings such as construction projects , events , and even the management of entire businesses. These are then presented to prospective clients for their approval. With management proposals, one can safely assume that plans regarding task delegation, resource allocation, and scheduling are all specified for the benefit of the client. Numerous templates and examples like the property management proposal template and the business management proposal sample reveal outlines that anyone can emulate or use as a guide for their own proposal creation efforts.

How to Create an Effective Management Proposal

Regardless of what kind of management proposal you are trying to create, there are certain things you must keep in mind for the creation process. The following tips should prove quite helpful whether you need a project management proposal, a business management proposal, or a construction management proposal, among various others.

1. State the Purpose Clearly

From the get-go, you need to spell out what it is you are looking to offer your prospective clients. Remember that you are here to address a concern, so the more specific your proposal’s purpose is, the more effective your work will be. This will also help in attracting the right client or persuading the ones that you want to work with the most.

2. Consider the Client’s Preferences

As you continue developing your management proposal, remember that your prospective client will have their own specific wants and needs. What better way to ensure your effectiveness than by learning what those are and incorporating those into the proposal. This is why preliminary meetings are necessary; so you can get a good feel for what your proposal can include and to learn more about the client you may end up working with.

3. Make Use of Templates

When in doubt, there are always scores of templates for you to choose from. Proposal management templates like the ones we’ve listed above are guaranteed to not only be of high quality but can also guide you for when things get a bit difficult on a technical level.

4. Consider the Differences Between Variations

Downloading a project management proposal sample will have certain differences when compared to a business management proposal sample. While the previous tip may have emphasized the use of templates, be sure that you get the right ones for your needs. These template variants are not one-size-fits-all, so to speak.

When are management proposals needed the most?

There are multiple circumstances where management proposals are going to come in handy. First, it’s when clients are in need of help when it comes to managing events like seminars or tradeshows. Then there’s the occasion when clients need managerial aid in industries like real estate , construction, and community action  development. Another instance is when a client has a property that requires professional management and supervision.

What are the responsibilities of a proposal manager?

Besides being the ones primarily tasked with creating management proposals, among other things, proposal managers must also present them to clients, delegate tasks for the overall editing, writing specific parts, and other associated efforts.

What are the different proposal types?

Among the proposal types that you need to concern yourself with are the pre-proposal, the solicited proposal, the renewal proposal, the continuation proposal, and the revised budget proposal .

With all the things that people in management and leadership  roles, in general, have to deal with, it can be a godsend to have someone else take over for a change. That’s what those with management services aim to offer through the use of management proposals. Now that you know what these documents do, you can now take your new-found knowledge and utilize it in the ways you think are best. So act now and put what you’ve learned here to good use!

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A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS AND MANAGEMENT IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELORS DEGREE IN BUSINESS ADMINISTRATION AT CAVENDISH UNIVERSITY UGANDA

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Microfinance in Uganda grew rapidly between 1998 and 2003 due to a combination of significant donor funding; a shared stakeholder vision for the sector, including active government support for the vision; skilled human resources; and intensive collaboration among the major stakeholders (practitioner organizations, donor agencies, and government bodies). At the end of 2003, approximately 1,500 microfinance institutions (MFIs) were serving more than 935,000 small savers and close to 400,000 borrowers in the country. The Ugandan parliament passed the Micro Deposit-Taking Institution Act in 2003, which created the conditions for MFIs to become regulated, deposit taking institutions. Shared stakeholder vision, skilled human resources, and intensive stakeholder collaboration have been the three major drivers of effective microfinance in Uganda. The report finds that if microfinance in Uganda is to continue to flourish, a number of challenges must also be resolved. Resolution of these chal...

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The study was designed to examine the relationship microfinance services and the rural community welfare in Uganda. It focused on Masaka Microfinance which is one of the oldest microfinance institutions in Uganda. The specific objectives included; (1) to establish the relationship between Masaka Microfinance services and rural community income earnings; (2) to determine the relationship between Masaka microfinance services and the resulting job creation in the community; (3) to document the relationship between Masaka microfinance services and community saving practices. A sample of 78 respondents of who were beneficiaries of Masaka Microfinance Limited was purposively contacted out of whom 52 filled and returned complete questionnaires. The results showed that there is a positive and significant relationship between Masaka Microfinance services and; (1) rural community income earnings (r = .690 p<0.0001); (2) the resulting jobs in the community (r = .540 p<0001); and (3) comm...

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Microfinance is the provision of savings accounts, loans, insurance, money transfers and other banking services to customers that lack access to traditional financial services, usually because of poverty. Microfinance can also be defined as a type of banking service that is provided to unemployed or low-income individuals or groups who otherwise would have no other access to financial services. It is in some instances also called microcredit. Microfinance plays an important role in creating financial access needs in the undesirable sections of the economy and society. It helps lift masses out of poverty by providing small loans to those lacking access to traditional financial services or funding opportunities, develop small businesses that can then provide regular income, and they provide financial resources to underserved markets. As such, microfinance is an important tool not just to minimize the impacts of poverty, but also to promote house hold income and livelihoods. However micro financing has generally not been well developed and established on the global, regional and national level. Relating to Islamic micro financing, it too suffers the same issues in its development and establishment on all levels.

April, Development Research Center, …

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MUDIOPE CHARLES

under Tier IVfinancial system (Finance Act 2002) as an NGO primarily to enhance access to financialservices by the majority of poor Ugandans, especially women who have generally beenleft out by the mainstream financial system in the country. The program design focuseson poverty alleviation through provision of credit at an affordable cost, convenience, nocollateral or pre-saving requirement, plus provision of capacity building to clients toenhance planned for income generation activities.In the span of only two years, the microfinance program has a network outreach of 46 branch offices in 24 districts across the four (East, central, West, North) geographicalregions of Uganda. The program offers two micro credit products:Micro group lending:-1,932 member groups formed with 55472 clients. Total loandisbursed is US $ 11,727.153 to 39,888 clients at 20% annual interest rate. No collateralor pre-saving required, and services delivery at client doorstep. Success and sustainability of projects undertaken depends so much on monitoring and evaluation. Microfinance institutions have enabled increased access to credit for many individuals thus improving their livelihood. It is therefore important to understand the role of monitoring and evaluation which are essential tools that enhance the growth of microfinance institutions. The aim of the Central Bank of uganda is to see that the microfinance industry spreads out to the heart of rural homes in order to meet the needs of the unbanked through expanding access to financial services for poor individuals and families along with small businesses, especially the small, medium Scale and informal sector businesses. Such a goal also fulfills the ugadan Vision 2040 where the government aims to improve access to the financial sector and in doing so fulfill the millennium development goals. This research was conducted in Entebbe munisparity by analyzing responses got from employees and clients working in some of the leading microfinance institutions in the region. Data analysis was done to present the findings by employing statistical methods. It was found that monitoring and evaluation practices influences performance of MFIs schemes as was supported by 86.6% of the respondents. The research established that preventive monitoring and evaluation practices are not fully utilized by microfinance organizations and in addition that Information technology practices need to be incorporated when conducting monitoring and evaluation. Recommendations were made which included insuring flexibility in M&E practices that should be customer based and the use of sustainable screening techniques that enhance effective delivery of services. Moreover, training of employers and employees on customer's preferences and seeking professional assistance are essential tools for monitoring and evaluation.

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Business growth

Business tips

20 free proposal templates to ace your pitch

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In my vast experience of convincing people to do things they're initially sure they don't want to do, I've picked up a trick or two—namely, that no matter how exceptional and transformative your product may be, if your proposal doesn't articulate its value, you might as well fold it into a paper airplane and throw it out a window.

Impactful proposals require structure, which is where a proposal template comes in. It's the strategic framework that turns your pitch into the corporate equivalent of standing outside someone's house with a boombox over your head—except instead of blasting Peter Gabriel, you're serenading prospects with solutions to their pain points.

Here, in a burst of generosity characteristic of neither me nor most of the business industry, I'll share 20 free proposal templates and show you how to use them to showcase your unique offerings.

Table of contents:

What is a proposal?

A proposal is a persuasive document used to convince someone to buy into your project, idea, or business opportunity. It outlines what you plan to do, how you plan to do it, when you plan to do it, and how much it will cost.

A proposal is the first—and sometimes only—shot to make an impression. It's your opportunity to prove that you understand a potential client's underlying needs and showcase why you're the best choice for the job. A well-crafted proposal can mean the difference between popping Champagne and crying into your takeout.

There are two types of business proposals:

Solicited proposals are submitted in response to a formal client request for proposal (or RFP) and have specific requirements issued by the client.

Unsolicited proposals , sometimes called proactive proposals, are offered to a prospect independent of a request, usually following discussions about their business needs.

Proposals come in all shapes and sizes, from a quick email pitch to a 100-page grant proposal with a budget the size of a small country's GDP. The key is choosing the right level of detail for your audience and objectives. 

If responding to an RFP from a big company, you should roll out the red carpet with videos, case studies, client testimonials—the works. For a small business owner you've been nurturing for months, a short but compelling proposal focused on key benefits and next steps is likely all you'll need.

At the end of the day, a solid proposal should convince your reader that you understand their problems and have the solutions to fix them.

How to choose the right proposal template for your needs

Different objectives call for a different approach and, thus, a different template. The one you choose should align with your needs and requirements to fit your project like a glove (or at least like a comfortably loose mitten). 

Follow these steps to get started:

Next, consider who's sitting across the table from you. A contract proposal for legal professionals will differ vastly from a storyboard proposal aimed at creatives. The template should speak their language and cater to their expectations. 

Lastly, consider your desired outcome or what you're after. Are you looking to win a contract, forge a partnership, or charm the coins out of investors' pockets? Your template should have all the necessary details to prompt a reaction more positive than the one I get when I say I'm a writer at a family gathering.

Free business proposal templates for any industry

Crafting polished proposals is key to winning new clients and growing your business. But who has the time to start from scratch every time? These business proposal example templates have got you covered. Clients and customers will be so impressed with your beautifully crafted proposal that they won't even realize how little effort it actually took.

Project proposal template

Orange and white project proposal template that outlines the details of a specific project, including an executive summary, objectives, scope, timeline, and costs, submitted for approval or funding

A project proposal outlines the details of a specific project, including an executive summary, objectives, scope, timeline, and costs, submitted for approval or funding. It's essentially a wishlist of how you plan to spend someone else's money.

Best used for: Securing funding or approval for a project

Who should use it: Project managers, business owners, entrepreneurs, non-profit organizations

Business proposal template

Orange and white business proposal template including an executive summary, objective and proposed solution

A business proposal is a comprehensive offer from a business to a prospective client detailing how the business can meet the client's needs and the benefits of choosing its services or products.

Best used for: Securing funding from investors, attracting new clients, or partnering with other businesses

Who should use it: Business owners, entrepreneurs, sales professionals

Job proposal template

Orange and white job proposal template including an executive summary, understanding your needs and proposed services

A job proposal helps freelancers pitch their services effectively to potential clients. It emphasizes understanding client needs and providing a breakdown of project costs, which improves pitch quality and increases the chances of securing valuable client partnerships.

Best used for: Securing freelance work

Who should use it: Freelancers of all types, including writers, designers, developers, and more

Proposal letter template

Orange and white proposal letter template including an overview of the benefits and value proposition

Best used for: Concisely presenting a proposal to a potential client or partner

Who should use it: Business owners, sales professionals, freelancers

Contract proposal template

White and orange contract proposal template including a section for the introduction, scope of work and schedule

A contract proposal is a formal offer detailing the terms and conditions under which a party will perform services or deliver goods to another party. It's the prenup of the business world.

Note: always run such contracts by your legal team to ensure they align with your interests and comply with relevant laws.

Best used for: Securing a contract with a client or partner

Who should use it: Business owners, sales professionals, lawyers

Event proposal template

White and orange event proposal template including sections for an event concept, program outline and logistics

An event proposal is a detailed plan submitted to stakeholders outlining the concept, logistics, budget, and expected outcomes of a proposed event. It's the party planner's battle strategy, where success is measured not in conquests but in compliments and clinking glasses.

Best used for: Securing funding or approval for an event

Who should use it: Event planners, non-profit organizations, businesses

Content marketing proposal template

White and orange content marketing proposal template including a section for the executive summary, business objectives and content marketing tactics

Best used for: Securing a content marketing contract with a client

Who should use it: Content marketers, freelancers, agencies

Proposal planning template

White and orange proposal planning template including a section for the project overview, approach, resources required and more

A proposal plan is a structured document that outlines the approach, resources, and timeline for accomplishing a specific goal or project. It's essentially admitting you need a plan to make your plan. It's plans all the way down.

Best used for: Ensuring that a proposal is well organized, persuasive, and complete

Who should use it: Anyone who writes proposals, including business owners, sales professionals, freelancers, and non-profit organizations

Research proposal template

White and orange research proposal template including a section for the executive summary, project overview, background and methodology

A research proposal is a systematic plan proposing a research project, typically including the research objectives, methodology, timeline, and estimated budget—the "hold my beer" for academics.

Best used for: Securing funding or approval for a research project

Who should use it: Researchers, academics, students

Budget proposal template

White and orange budget proposal template including a section for the introduction and projected income

Best used for: Securing funding or approval for a budget

Who should use it: Project managers, event planners, business owners

SEO proposal template

White and orange contract proposal template including a section for the executive summary, current SEO status, and SEO objectives

Best used for: Securing an SEO contract with a client

Who should use it: SEO professionals, freelancers, agencies

Web design proposal template

White and orange web design proposal template including a section for the executive summary and current SEO status

A web design proposal outlines the scope, design, functionality, and cost of a website developed for a client. It essentially helps navigate the journey from "Hey, I need a website" to "Wow, this is exactly what I envisioned!"

Best used for: Securing a web design contract with a client

Who should use it: Web designers, freelancers, agencies

Sponsorship proposal template

White and orange sponsorship proposal template including a section for the introduction, sponsorship opportunity and sponsorship benefits

A sponsorship proposal seeks financial or in-kind support from a sponsor, detailing the benefits the sponsor will receive in return. It's like asking someone to pay for your party and, in return, they get their name on all the balloons. It's a win-win, especially if you like balloons.

Best used for: Securing sponsorships for an event or initiative

Who should use it: Event planners, business owners, and non-profits

Social media marketing proposal template

White and orange social media proposal template including a section for social media objectives and recommended platforms

Best used for: Securing a social media marketing contract with a client

Who should use it: Social media marketers, freelancers, agencies

Consulting proposal template

White and orange consulting proposal template including a section for the executive summary, problem statement, objectives and scope of services

A consulting proposal is a document in which a consultant outlines the services they offer to solve a client's problems, including methodology, timeline, and pricing. It's for the Mary Poppins of the business world, swooping in with a bag of tricks to fix everything from their sales strategy to their coffee machine.

Best used for: Securing a consulting contract with a client

Who should use it: Consultants, freelancers, agencies

Service proposal template

White and orange service proposal template including a section for the introduction and scope of services

Best used for: Securing a service contract with a client

Who should use it: Freelancers, agencies, businesses

Sales proposal template

White and orange sales proposal template including a section for the executive summary, company background and product/service details

​​A sales proposal helps sales professionals present their products effectively and establish credibility with potential clients by showcasing the company's background and client testimonials.

Best used for: Closing sales deals

Who should use it: Sales professionals

Grant proposal template

White and orange grant proposal template including a section for the executive summary, purpose of the project and project description

A grant proposal is a written request for funding submitted to an organization or government agency, detailing the purpose, plan, and budget of the project needing support. It's like Kickstarter but with more footnotes.

Best used for: Securing funding for a project from a grant-making organization

Who should use it: Non-profit organizations, researchers, academics

Storyboard proposal template

White and orange storyboard proposal template including a section for three steps in the board

A storyboard proposal is used to visualize and plan a project and is typically a visual representation of the project's key steps, milestones, and deliverables. It's like drawing a treasure map for your project, except the treasure is just meeting your deadlines and hopefully not walking the plank.

Best used for: Securing approval for a storyboard or selling a storyboard to a client

Who should use it: Project managers, business owners, designers

Partnership proposal template

White and orange partnership proposal template including a section for the introduction, executive summary, and partnership details

Best used for: Establishing a mutually beneficial partnership

Who should use it: Business owners, sales professionals, non-profit organizations

Tips for optimizing a proposal template for your business

When it comes to proposal templates, you need to make them work for you, not the other way around. The template is just a jumping-off point. To combat its genericness, it's essential to add your own razzle-dazzle. Here are a few tips to make any old template sizzle.

Tailor content to suit the specific project

When you begin to write a business proposal, the first thing to consider is your audience. Who are you trying to woo, and what will make them open their wallets?

Here's how to do some sleuthing to identify your target reader and customize your pitch to their needs:

Do your research: Check out the client's website and social media profiles. See what they're posting about and what their customers are saying. Look for any public RFPs or project briefs. The more you understand their business and goals, the better you can position your proposal.

Tailoring your content isn't just about fitting in—it's about fitting so well they can't imagine going with anyone else.

Add visual elements and branding

Long before our brains got rewired to crave the instant gratification of flashy screens and endless scrolling, our ancestors were also suckers for a good visual. There's nothing quite like an eye-catching graph, chart, or image to break up blocks of text and drive a point home.

Photos: Throw in some photos of your smiling face, your product in action, stacks of money, or whatever is relevant and helps tell your story. Just be sure any visuals are high quality and actually add value. And please, no cheesy stock photos of overly enthusiastic business people engaging in unnatural acts of corporate glee.

Infographics: If you have data or statistics to share, turn them into slick infographics. Those colorful, bite-sized bits of visual information are like catnip for proposal readers. But keep your infographics clear and concise. Cramming too much text or too many numbers onto one can make people's eyes glaze over faster than a hot donut.

Company branding: Spice up your proposal format with your company's colors, logo, and fonts—whatever matches your branding. This helps build brand recognition and makes your proposal look more professional. But don't go overboard, or it'll seem like you're overcompensating.

Using visuals and branding in your proposal helps bring it to life, giving readers an instant visual understanding of your company and offer, all while flexing your expertise. And that can only help your chances of getting to yes.

Choose the right language and tone

When choosing the language and tone for your proposal, you have to walk a fine line. Aim for that sweet spot where you sound like a polished pro, but not so much that people think you're actually a robot in a skin suit.

Use balanced language: Avoid stiff, formal language as much as overly casual speak. Expressions like "enclosed herewith, please find" sound pompous, while "wanna" and "gonna" are too laid-back. Simple, straightforward language is the way to go.

Engage your reader: Talk to your reader like you would a colleague or client. Let your passion shine through in a genuine, unforced way. Demonstrate your enthusiasm for the project without the aggressive, frantic energy of someone selling blenders on infomercials at 3 a.m.

Keep promises realistic: While you want to highlight the benefits and potential wins of choosing you, don't make promises you can't keep or claims you can't back up. Share relevant case studies, statistics, and data to build a persuasive yet realistic argument. Your readers will appreciate your honesty and see you as a trustworthy partner.

Meticulously proofread: With the language and tone set, be sure to proofread carefully. Double-check for any spelling, grammar, or punctuation errors that can undermine your credibility and the professionalism of your proposal. Nothing screams "I wrote this in the parking lot" like a typo.

Highlight your unique selling proposition and social proof

You've got to convince your clients you're better than all the other yahoos vying for their business, and the best way to do that is by showing off what makes you uniquely qualified to solve their problems.

Framing your unique selling proposition (USP) in a way that benefits the customer is vital because it makes your offering more relatable and appealing, directly addressing the customer's needs or pain points.

For instance, a company might boast, "Our team has 103 years of collective experience." That's a hefty number, and one can't help but picture a team of Gandalfs shuffling papers and nodding sagely. Yet, without context, it's just a number, as emotionally stirring as announcing you've collected 103 pieces of lint from your dryer.

Instead of just humblebragging about your gazillion years of experience, tell prospects how it benefits them: "Our team's 103 years of collective experience means we spot problems before they arise, we don't waste time upskilling, and, like workplace MacGyvers, we're ready to turn a paperclip and a stick of gum into a solution."

Provide solid evidence that you've done this kind of work before. Share details of similar successful projects, along with social proof like testimonials or case studies from happy clients. Mention any awards or the time you got mentioned in the paper for something other than that misunderstanding about the "borrowed" traffic cone. The more you can demonstrate your experience and expertise, the more credibility you'll build.

Include a strong call to action

At the risk of stating the obvious, which I understand is a cherished tradition in the world of business proposals, one must not, under any circumstances, let a proposal fizzle out at the end without calling out next steps. It's like leaving a high-five hanging—it's awkward and, honestly, a little sad. Give your proposal the kind of finale that has confetti cannons and at least one person in the background slow-clapping until everyone joins in.

Remember, ending a business proposal without a call to action is like forgetting to say "Bingo!" when you've got five in a row—it's a missed opportunity that could cost you more than just mild embarrassment at the senior center. Don't let a weak ending undermine an otherwise slam-dunk proposal. A strong finish could be the difference between a lost opportunity and your next big client.

Proposal template next steps

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Allisa Boulette

Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.

  • Sales & business development
  • Small business

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What’s Included: Research Proposal Template

Our free dissertation/thesis proposal template covers the core essential ingredients for a strong research proposal. It includes clear explanations of what you need to address in each section, as well as straightforward examples and links to further resources.

The research proposal template covers the following core elements:

  • Introduction & background (including the research problem)
  • Literature review
  • Research design / methodology
  • Project plan , resource requirements and risk management

The cleanly-formatted Google Doc can be downloaded as a fully editable MS Word Document (DOCX format), so you can use it as-is or convert it to LaTeX.

PS – if you’d like a high-level template for the entire thesis, you can we’ve got that too .

Research Proposal Template FAQS

What types of research proposals can this template be used for.

The proposal template follows the standard format for academic research projects, which means it will be suitable for the vast majority of dissertations and theses (especially those within the sciences), whether they are qualitative or quantitative in terms of design.

Keep in mind that the exact requirements for the introduction chapter/section will vary between universities and degree programs. These are typically minor, but it’s always a good idea to double-check your university’s requirements before you finalise your structure.

Is this template for an undergrad, Master or PhD-level proposal?

This template can be used for a research project at any level of study. Doctoral-level projects typically require the research proposal to be more extensive/comprehensive, but the structure will typically remain the same.

How long should my research proposal be?

The length of a research proposal varies by institution and subject, but as a ballpark, it’s usually between 1,500 and 3,000 words.

To be safe, it’s best to check with your university if they have any preferences or requirements in terms of minimum and maximum word count for the research propsal.

How detailed should the methodology of the proposal be?

You don’t need to go into the fine details of your methodology, but this section should be detailed enough to demonstrate that your research approach is feasible and will address your research questions effectively. Be sure to include your intended methods for data collection and analysis.

Can I include preliminary data or pilot study results in my proposal?

Generally, yes. This can strengthen your proposal by demonstrating the feasibility of your research. However, make sure that your pilot study is approved by your university before collecting any data.

Can I share this template with my friends/colleagues?

Yes, you’re welcome to share this template in its original format (no editing allowed). If you want to post about it on your blog or social media, we kindly request that you reference this page as your source.

What format is the template (DOC, PDF, PPT, etc.)?

The research proposal template is provided as a Google Doc. You can download it in MS Word format or make a copy to your Google Drive. You’re also welcome to convert it to whatever format works best for you, such as LaTeX or PDF.

Do you have templates for the other chapters?

Yes, we do. We are constantly developing our collection of free resources to help students complete their dissertations and theses. You can view all of our template resources here .

Can Grad Coach help me with my dissertation/thesis?

Yes, you’re welcome to get in touch with us to discuss our private coaching services .

Further Resources: Proposal Writing

The template provides step-by-step guidance for each section of your research proposal, but if you’d like to learn more about how to write up a high-quality research proposal, check out the rest of our free proposal-related resources:

  • Research Proposal 101
  • Examples of research proposals
  • How To Find A Research Topic
  • How To Find A Research Gap
  • Developing Your Golden Thread
  • How To Write A Research Proposal
  • 8 Common Proposal Writing Mistakes

You can also visit the Grad Coach blog for more proposal-related resources.

Free Webinar: How To Write A Research Proposal

If you’d prefer 1-on-1 support with your research proposal, have a look at our private coaching service , where we hold your hand through the research process, step by step.

COMMENTS

  1. How to Write a Research Proposal

    Research proposal examples. Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We've included a few for you below. Example research proposal #1: "A Conceptual Framework for Scheduling Constraint Management" Example research proposal #2: "Medical Students as Mediators of ...

  2. Writing a Research Proposal for business management

    A research design is a thorough plan that helps a research project achieves its goals. Business research is a scientific examination that entails a series of highly interconnected operations, each of which might have negative consequences for subsequent activities if completed incorrectly (Greener, 2021). The steps of the business research proposal process are explained in+ Read More

  3. FREE 10+ Business Research Proposal Samples ...

    Begin writing your business research proposal by providing the business research title and a brief yet informative research overview. The title should be concise and triggers the curiosity of the management. As for the research overview, it should present the highlight of the research. 2. Write a Clear Introduction.

  4. Research Proposal Example (PDF + Template)

    Research Proposal Example/Sample. Detailed Walkthrough + Free Proposal Template. If you're getting started crafting your research proposal and are looking for a few examples of research proposals, you've come to the right place. In this video, we walk you through two successful (approved) research proposals, one for a Master's-level ...

  5. 8 Research Proposal Examples & Template to Use

    A well-structured research proposal includes a title page, abstract and table of contents, introduction, literature review, research design and methodology, contribution to knowledge, research schedule, timeline and budget. Visme's research proposal examples and templates offer a great starting point for creating engaging and well-structured ...

  6. How To Write A Research Proposal (With Examples)

    Make sure you can ask the critical what, who, and how questions of your research before you put pen to paper. Your research proposal should include (at least) 5 essential components : Title - provides the first taste of your research, in broad terms. Introduction - explains what you'll be researching in more detail.

  7. What Is A Research Proposal? Examples + Template

    The purpose of the research proposal (its job, so to speak) is to convince your research supervisor, committee or university that your research is suitable (for the requirements of the degree program) and manageable (given the time and resource constraints you will face). The most important word here is "convince" - in other words, your ...

  8. Writing a research proposal

    Below is an outline of the elements a research proposal might typically contain. Step 1: Create your title . A clear and succinct description of your research to use as a working title. Include relevant keywords that relate to your research and ensure your title goes beyond just describing the topic.

  9. Preparing a Research Proposal

    Preparing a Research Proposal Your research proposal is a key part of your application. It is one of the key criteria that the School (and funding bodies) uses to differentiate between different applicants. The research proposal should not exceed 2000 words. Bibliography, references and appendices are excluded from the wordcount.

  10. PDF A Guide to Writing your Doctor of Business Administration Research Proposal

    constructing your proposal. What you write in your proposal is provisional and in outline form, presented with the aim of giving the reader a view of the potential of the proposed research. The Purpose of the Research Proposal . Your research proposal for the DBA has a number of important jobs to do, and these are summarised here.

  11. How To Write A Research Proposal

    Here is an explanation of each step: 1. Title and Abstract. Choose a concise and descriptive title that reflects the essence of your research. Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal. 2.

  12. Management and Organizations Research Proposal Template

    This is a template I prepared for my post graduate students. I hope that it can be useful to the many post graduate students out there who are preparing a research proposal. Content uploaded by ...

  13. How to Write a Research Proposal in 2024: Structure, Examples & Common

    A quality example of a research proposal shows one's above-average analytical skills, including the ability to coherently synthesize ideas and integrate lateral and vertical thinking. Communication skills. The proposal also demonstrates your proficiency to communicate your thoughts in concise and precise language.

  14. How to Write a Research Proposal

    Research proposal examples. Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We've included a few for you below. Example research proposal #1: 'A Conceptual Framework for Scheduling Constraint Management'.

  15. Examples of Research proposals

    Research proposals. Your research proposal is a key part of your application. It tells us about the question you want to answer through your research. It is a chance for you to show your knowledge of the subject area and tell us about the methods you want to use. We use your research proposal to match you with a supervisor or team of supervisors.

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    This paper deals with the conceptuality of the Business research methodology e.g. the meaning of the research, objectives, motivation and types of research. The basic approaches to research, research methods versus methodology, research process, sorts of research i.e formulation of the research problem, extensive literature survey, development ...

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    Here, we'll explore a variety of research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership. NB - This is just the start…. The topic ideation and evaluation process has multiple steps.

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    1. State the Purpose Clearly. From the get-go, you need to spell out what it is you are looking to offer your prospective clients. Remember that you are here to address a concern, so the more specific your proposal's purpose is, the more effective your work will be. This will also help in attracting the right client or persuading the ones ...

  20. A Research Proposal Submitted to The School of Business and Management

    A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS AND MANAGEMENT IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELORS DEGREE IN BUSINESS ADMINISTRATION AT CAVENDISH UNIVERSITY UGANDA ... Small enterprise development 11 CHAPTER THREE 13 METHODOLOGY 13 3.0 Introduction 13 3.1 Research design. 13 3.2 Research Population. 13 3 ...

  21. 20 free proposal templates to ace your pitch

    A research proposal is a systematic plan proposing a research project, typically including the research objectives, methodology, timeline, and estimated budget—the "hold my beer" for academics. Best used for: Securing funding or approval for a research project. Who should use it: Researchers, academics, students.

  22. Free Download: Research Proposal Template (Word Doc

    What's Included: Research Proposal Template. Our free dissertation/thesis proposal template covers the core essential ingredients for a strong research proposal. It includes clear explanations of what you need to address in each section, as well as straightforward examples and links to further resources. The research proposal template covers ...

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    Research proposal- lit review diploma in business management final project factors affecting customer preference on selecting online shopping store sector. ... Thereby, the data findings of this study will be through a randomly selected sample from a selected population relevant to the study and its research question, objective and hypothesis. ...

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    Step 3: Customize Your Proposal. To customize your templates, hover over any template and click Edit. You'll be redirected back to the Visme dashboard, loaded with multiple customization options. Start by replacing the default text, images and design elements with your content.