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Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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25 Marketing Management Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides 25 highly focused marketing management dissertation ideas and examples for your consideration.

Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.

Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.

Marketing managers perform:

• Detailed market research
• Develop product and service branding strategies
• Develop strategies for targeting customers
• Identify the marketing activities to be undertaken within the budget.

Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.

Also read Sports management dissertation topics , event management thesis ideas , operations management thesis ideas , management thesis topics , and asset management thesis topics .

Marketing Management Research Areas For Dissertation

Marketing management can be divided into four main types as categorized by the American Marketing Association (AMA):

• Customer relationship management (CRM)
• Product lifecycle management (PLM)
• Supply chain management (SCM)
• Market analytics.

These are briefly explained below.

Customer Relationship Management

Customers who have not engaged with a company for a long time can be won back through CRM strategies—providing personalized products, services, and communication to create a long-term relationship with the customer.

Product Lifecycle Management

The PLM process adds new features, services, and components to existing products over time to create more value. Maintaining consumer needs helps companies improve their margins.

Supply Chain Management

SCM uses technologies like supply chain software to manage inventory flows throughout their supply chain, which extends the company’s internal resources into all aspects of their external relationships with vendors, suppliers, distributors, and retailers.”

Market Analytics

Companies use market analytics to gather insights into consumer behaviour and preferences to make better business decisions. Business Intelligence: Business intelligence collects, analyses, and interprets data from multiple sources to understand how the business performs.

Furthermore, if you are studying business, you may also want to look at the list of business dissertation topics  and  finance dissertation topics .

Benefits of Marketing Management

There are various benefits of using Marketing Management. Some of them are as follows:

• It increases sales and profits.
• It improves customer satisfaction.
• It reduces costs
• It helps you to identify the problems in your business.
• It improves the quality of products and services.
• It builds a competitive advantage.
• It makes processes more efficient.
• It increases customer satisfaction.
• It improves sales
• It helps to identify new markets.

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List of Dissertation Topics for Marketing Management

Marketing management is a vast field, and it can be challenging to know where to start! Luckily, we’ve done the work for you. Here is a list of the latest marketing management dissertation topics to help you out.

• Using financial products in the UK retail banking sector
• A study of how service quality and customer satisfaction affect brand equity
• A study of the antecedents and consequences of a firm’s reputation
• Impact of social media marketing on consumer behaviour
• The role of internet advertising as a marketing tool
• A study of how supermarket retailers can use customer relationship management (CRM) data to identify consumers and predict buying behaviour
• The influence of reference groups on purchasing patterns among British consumers
• Factors that influence product packaging decisions
• An investigation into how organizational culture influences employee behaviour
• A preliminary study examined how sales assist the marketing role of security solutions.
• A thorough analysis of the literature on the term “Coopetition.”
• The function of marketing management in maintaining efficient supply chains
• Review of the literature on product innovation in multinational companies
• The psychology of consumers, how to evaluate it, and how it relates to digital marketing
• Several of the most prevalent errors are made today in email marketing.
• Correlation between marketing problem-solving techniques and marketing management support systems.
• A comparison of marketing management practices in industrialized and developing countries.
• A comprehensive review of the connection between management sciences and marketing management.
• Exploring the potential link between corporate financial success and corporate social responsibility
• A comparison of the regional strategic management of fashion apparel brands.
• Analysis of market segmentation’s effect on hotel industry customer loyalty.
• The analysis of the influence of social media on customer relationship management in the hotel industry.
• The analysis of supply chain management on operational efficiency in the hotel industry.
• The relationship between customer satisfaction, market share, and profitability
• An empirical study into the relationship between brand image and consumer perception.

Marketing management has a broad scope as it is not confined to one industry or market. It is necessary to effectively market goods and services in any economic sector. In marketing, strategic thinking, management practices, and techniques are used to develop and implement marketing programs that help businesses flourish and grow. We hope you can pick one from the aforementioned marketing management dissertation topics.

Alternatively, you may want to read about the dissertation proposal writing service and the full dissertation writing service to see how our services can ease your workload by completing your dissertation to the required criteria.

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Frequently Asked Questions

How to find dissertation topics about marketing management.

For dissertation topics in marketing management:

• Study recent marketing challenges.
• Explore consumer behavior trends.
• Analyze digital marketing innovations.
• Investigate branding strategies.
• Examine market segmentation.
• Consider ethical marketing issues.

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Master of Science (M.S.) Major in Marketing Research and Analysis (Thesis Option)

• General Information
• Admission Information
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• M.B.A. Major in Business Administration (Flex Supply Chain Management Concentration)
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• M.B.A. Major in Business Administration (General Flex Thesis Option)
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Program Overview

Marketing research and analytics are used by companies to link information about products, customers and markets to financial metrics like sales, margin, and EBITDA (earnings before interest, taxes, depreciation, and amortization). Further, McKinsey & Company claims that marketing and sales leaders need to use analytics since companies that effectively use data will improve productivity and profitability. Marketing research is increasingly being incorporated into the strategic planning function by organizations. This shift is increasing the scope and demand for marketing managers with strong research skills as well as the need for market research analysts and survey researchers.

The M.S. major in Marketing Research and Analysis is a specialized degree program that helps to fill the disconnect between marketing practice and marketing education. As technology advances and data collection becomes the primary source for managerial decisions, a need has evolved for a managerial workforce with advanced degrees in marketing to be able to make effective use of this vast amount of data coming into the organization. These marketing research and analysis functions are a critical part of modern marketing in organizations. Effective organizations are making decisions based on facts and these facts are gleaned from analysis of incoming data. More and more organizations are using marketing analytics and digital marketing. There is an unmet need for marketing professionals who can interpret and relate that data to marketing decisions as well as make marketing decisions in an increasingly digital marketplace.

Application Requirements

The items listed below are required for admission consideration for applicable semesters of entry during the current academic year. Submission instructions, additional details, and changes to admission requirements for semesters other than the current academic year can be found on The Graduate College's website . International students should review the International Admission Documents page for additional requirements.

• completed online application
• $55 nonrefundable application fee

          or

• $90 nonrefundable application fee for applications with international credentials
• baccalaureate degree (preferably in business administration or a related field) from a regionally accredited university
• official transcripts from  each institution  where course credit was granted
• a competitive GPA in the last 60 hours of undergraduate course work (plus any completed graduate courses)
• knowledge of business functions (management, marketing, finance, accounting, MIS) demonstrated through previous course work and/or work experience
• Fall 2023: official GMAT or GRE (general test only) with a competitive score.
• Fall 2024: official GMAT or GRE (general test only) with a competitive score for those who do not have a last-60-hours GPA of 3.5 or higher
• responses to specific essay questions on the statement of purpose
• resume/CV detailing work experience, extracurricular and community activities, and honors and achievements
• three letters of recommendation from persons best able to assess the student’s ability to succeed in graduate school

TOEFL, PTE, or IELTS Scores

Non-native English speakers who do not qualify for an English proficiency waiver:

• 19 listening
• 19 speaking
• official PTE scores required with a 52 overall
• official IELTS (academic) scores required with a 6.5 overall and minimum individual module scores of 6.0

This program does  not  offer admission if the scores above are not met.

Degree Requirements

The Master of Science (M.S.) degree with a major in Marketing Research and Analysis requires 30 semester credit hours, including a thesis.

Any student enrolled in a graduate degree program in the McCoy College of Business Administration can earn no more than two grades of C or lower. Even if the grade of C or lower was replaced with a higher grade as a result of repeating the course, the original grade counts as a “strike” under this policy. Upon earning the third C (or lower), the student is automatically placed on academic suspension and permanently dismissed from their degree program without any possibility of readmission to their program or another degree program in McCoy College. The 3 C Policy takes precedent over probationary status. So, if a student earns a third C they are automatically dismissed from their program permanently; even if probation does not occur.

Course Requirements

Comprehensive examination requirement.

All students are required to take a written comprehensive examination in their last semester of the program.  Students must pass the comprehensive exam during the last semester in at most two attempts. If a student fails to pass the comprehensive exam in two attempts during the final semester, the student will be required to take GC 5100 the following term to retake the comprehensive exam.

Students who do not successfully complete the requirements for the degree within the timelines specified will be dismissed from the program.

If a student elects to follow the thesis option for the degree, a committee to direct the written thesis will be established. The thesis must demonstrate the student’s capability for research and independent thought. Preparation of the thesis must be in conformity with the  Graduate College Guide to Preparing and Submitting a Thesis or Dissertation .

Thesis Proposal

The student must submit an official  Thesis Proposal Form  and proposal to his or her thesis committee. Thesis proposals vary by department and discipline. Please see your department for proposal guidelines and requirements. After signing the form and obtaining committee members’ signatures, the graduate advisor’s signature if required by the program and the department chair’s signature, the student must submit the Thesis Proposal Form with one copy of the proposal attached to the dean of The Graduate College for approval before proceeding with research on the thesis. If the thesis research involves human subjects, the student must obtain exemption or approval from the Texas State Institutional Review Board prior to submitting the proposal form to The Graduate College. The IRB approval letter should be included with the proposal form. If the thesis research involves vertebrate animals, the proposal form must include the Texas State IACUC approval code. It is recommended that the thesis proposal form be submitted to the dean of The Graduate College by the end of the student’s enrollment in 5399A. Failure to submit the thesis proposal in a timely fashion may result in delayed graduation.

Thesis Committee

The thesis committee must be composed of a minimum of three approved graduate faculty members.

Thesis Enrollment and Credit

The completion of a minimum of six hours of thesis enrollment is required. For a student's initial thesis course enrollment, the student will need to register for thesis course number 5399A.  After that, the student will enroll in thesis B courses, in each subsequent semester until the thesis is defended with the department and approved by The Graduate College. Preliminary discussions regarding the selection of a topic and assignment to a research supervisor will not require enrollment for the thesis course.

Students must be enrolled in thesis credits if they are receiving supervision and/or are using university resources related to their thesis work.  The number of thesis credit hours students enroll in must reflect the amount of work being done on the thesis that semester.  It is the responsibility of the committee chair to ensure that students are making adequate progress toward their degree throughout the thesis process.  Failure to register for the thesis course during a term in which supervision is received may result in postponement of graduation. After initial enrollment in 5399A, the student will continue to enroll in a thesis B course as long as it takes to complete the thesis. Thesis projects are by definition original and individualized projects.  As such, depending on the topic, methodology, and other factors, some projects may take longer than others to complete.  If the thesis requires work beyond the minimum number of thesis credits needed for the degree, the student may enroll in additional thesis credits at the committee chair's discretion. In the rare case when a student has not previously enrolled in thesis and plans to work on and complete the thesis in one term, the student will enroll in both 5399A and 5399B.

The only grades assigned for thesis courses are PR (progress), CR (credit), W (withdrew), and F (failing). If acceptable progress is not being made in a thesis course, the instructor may issue a grade of F. If the student is making acceptable progress, a grade of PR is assigned until the thesis is completed. The minimum number of hours of thesis credit (“CR”) will be awarded only after the thesis has been both approved by The Graduate College and released to Alkek Library.

A student who has selected the thesis option must be registered for the thesis course during the term or Summer I (during the summer, the thesis course runs ten weeks for both sessions) in which the degree will be conferred.

Thesis Deadlines and Approval Process

Thesis deadlines are posted on  The Graduate College  website under "Current Students." The completed thesis must be submitted to the chair of the thesis committee on or before the deadlines listed on The Graduate College website.

The following must be submitted to The Graduate College by the thesis deadline listed on The Graduate College website:

• The Thesis Submission Approval Form bearing original (wet) and/or electronic signatures of the student and all committee members.
• One (1) PDF of the thesis in final form, approved by all committee members, uploaded in the online Vireo submission system.  

After the dean of The Graduate College approves the thesis, Alkek Library will harvest the document from the Vireo submission system for publishing in the Digital Collections database (according to the student's embargo selection).  NOTE: MFA Creative Writing theses will have a permanent embargo and will never be published to Digital Collections.  

While original (wet) signatures are preferred, there may be situations as determined by the chair of the committee in which obtaining original signatures is inefficient or has the potential to delay the student's progress. In those situations, the following methods of signing are acceptable:

• signing and faxing the form
• signing, scanning, and emailing the form
• notifying the department in an email from their university's or institution's email account that the committee chair can sign the form on their behalf
• electronically signing the form using the university's licensed signature platform.

If this process results in more than one document with signatures, all documents need to be submitted to The Graduate College together.

No copies are required to be submitted to Alkek Library. However, the library will bind copies submitted that the student wants bound for personal use. Personal copies are not required to be printed on archival quality paper. The student will take the personal copies to Alkek Library and pay the binding fee for personal copies.

Master's level courses in Marketing: MKT 

MKT 5199B. Thesis.

This course represents a student’s continuing thesis enrollments. The student continues to enroll in this course until the thesis is submitted for binding.

MKT 5299B. Thesis.

MKT 5321. Marketing Management.

A study of the planning and coordination of marketing functions, marketing policies, and the analysis of marketing administration. Prerequisite: B A 5351 with a grade of "C" or better.

MKT 5322. Marketing Research Methods.

An advanced study of the marketing research process to include problem formulation, determination of sources of information and research design, design of data collection forms, design of the sample, collection of the data, analysis and interpretation of the data, preparation of the research report, and oral presentation of the research findings. Prerequisite: MKT 5321 and QMST 5334 both with grades of "C" or better.

MKT 5323. Qualitative Research in Marketing.

This course examines qualitative methods as used in marketing and market research. Topics include the design and execution of qualitative research projects using various qualitative methodological approaches. Activities include application of qualitative methods for conducting research. Students will apply learning in a qualitative research project.

MKT 5330. International Marketing.

An application of marketing concepts to the global business environment. Examines marketing in the light of international economic, social, cultural, business, and environmental factors. Prerequisite: B A 5351 with a grade of "C" or better.

MKT 5331. Integrated Marketing Communications.

An analysis of consumer behavior in the marketplace and its application to the preparation and presentation of a complete integrated marketing communications plan for a local, regional, and/or national client. Prerequisite: MKT 5321 with a grade of "C" or better.

MKT 5335. Services Marketing.

Services dominate the U.S. economy and are becoming critical for competitive advantage in companies across the globe and in all industry sectors. This course examines the foundations of services marketing, which are necessary to create, promise, and deliver a successful, interactive customer experience. Prerequisite: MKT 5321 with a grade of "C" or better.

MKT 5340. Digital Marketing.

This course examines marketing strategies in the digital environment. It examines the latest technology and analytical tools used in e-marketing and e-commerce, including online advertising, mobile marketing, social media marketing, search marketing, email marketing, and web analytics. Prerequisite: MKT 5321 with a grade of "C" or better.

MKT 5341. Social Media Marketing and Analysis.

This course provides a conceptual foundation and practical approach for conducting social media analysis and developing a social media marketing plan and/or campaign will be presented. Students will gain hands-on experience using social media strategically to achieve desired marketing goals through a hands-on project. Students will also earn applicable digital marketing certifications. Prerequisite: MKT 5321 with a grade of "C" or better or instructor approval.

MKT 5345. Marketing Analytics.

This course is a study of the scientific approach that connects customer data and competitive information to drive marketing decision-making. The course explores customer data analysis techniques and their theoretical foundations that are applied to real world business problems. Students will learn software, conduct data analysis and communicate the results. Prerequisite: MKT 5321 and QMST 5334 both with grades of "C" or better or instructor approval.

MKT 5346. Contemporary Topics in Marketing Analytics.

This course covers contemporary topics in marketing analytics. Students will learn (1) concepts and methods in strategic marketing analytics, (2) analytical and mapping tools in geospatial data and information, (3) concepts and methods in Bayesian Networks, (4) Topic Analysis using big data in marketing, and (5) other emerging analytical tools and methods in marketing. Prerequisite: QMST 5334 with a grade of “C” or better or instructor approval.

MKT 5347. AI and Data Visualization for Marketing.

This course consists of applied training in foundational topics for artificial intelligence and data visualization. It covers both prediction as well as classification problems. While many technical aspects are covered, the main emphasis is on knowing how to apply a wide range of modern techniques to specific marketing problems. Prerequisite: MKT 5321 and QMST 5334 both with grades of "C" or better or instructor approval.

MKT 5348. Python for Marketing Analytics.

This course consists of learning Python and using this programming language for data analysis and visualization. This course will help to leverage the power of historical data and to develop models that project future trends. Python will be used for exploratory data analysis, market forecasting, customer segmentation, deep learning, social media analysis and analysis of marketing images and videos. Prerequisite: MKT 5321 and QMST 5334 both with grades of "C" or better or instructor approval.

MKT 5350. Strategic Marketing Analysis and Planning.

This course examines strategic marketing decision making through the analysis and interpretation of marketing intelligence, metrics, and dashboards. Topics will include data-driven decision making on marketing challenges pertaining to customers, brands, marketing mix decisions, online strategy and social media, market performance, and firm profitability. Prerequisite: MKT 5322 with a grade of "C" or better.

MKT 5395. Independent Study in Marketing.

Individual problems or topics will be designed and completed to emphasize selected areas of study in Marketing. Prerequisite: Instructor approval.

MKT 5397I. Entrepreneurial Marketing.

Entrepreneurship involves the discovery, implementation, and pursuit of new business opportunities. Successful execution of an entrepreneurial idea requires an effective marketing plan and related skills. In this course, we will investigate how marketing concepts (product, price, promotion, place, people, processes, brand image, segmentation, targeting, positioning, quality perceptions) can facilitate entrepreneurs' realization of their ideas. A conceptual foundation and practical approach for developing an entrepreneurship-focused marketing plan will be discussed. Using a hands-on approach, students will gain skills and knowledge on the effective use of marketing concepts to achieve entrepreneurial goals. Prerequisite: Instructor approval.

MKT 5398. Internship in Marketing.

Internship in marketing is an external employer supervised, experiential learning course that enables a student to integrate professional and graduate business coursework. Prerequisite: Instructor approval.

MKT 5399A. Thesis.

This course represents a student’s initial thesis enrollments. No thesis credit is awarded until student has completed the thesis in Marketing Research and Analysis.

MKT 5399B. Thesis.

MKT 5599B. Thesis.

MKT 5999B. Thesis.

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Please note you do not have access to teaching notes, master’s thesis research in social marketing (1971-2015).

Journal of Social Marketing

ISSN : 2042-6763

Article publication date: 11 September 2017

Issue publication date: 2 January 2018

Limited attention has been given to the study of social marketing at the graduate level. Such a study not only reveals research interests and trends, but also provides insights into the level of academic evolution or maturity of the social marketing field. This paper aims to examine social marketing as the subject of master’s theses.

Design/methodology/approach

A search strategy found 266 social marketing-focused master’s theses completed from 1971 to 2015. These theses were analysed by host countries, institutions, disciplinary contexts and degree programmes for which they were submitted.

Only four theses were submitted from 1971-1980 and eight completed in 1981-1990. The number of theses increased to 35 in 1991-2000, 118 between 2001 and 2010 and 101 in the past five years (2011-2015). The USA was the leading producer of social marketing master’s theses, followed by Canada, Sweden, China, South Africa, the UK and Kenya. A majority of theses were housed in the disciplines of business, health and communication, and none of them was submitted for a Master of Social Marketing degree.

Originality/value

This is the first study that investigates master’s theses with an exclusive focus on social marketing. Implications for the evolution, learning and teaching of social marketing are provided.

• Social marketing
• Behaviour change
• Dissertation
• Master’s thesis
• Degree programmes

Truong, V.D. and Dietrich, T. (2018), "Master’s thesis research in social marketing (1971-2015)", Journal of Social Marketing , Vol. 8 No. 1, pp. 58-98. https://doi.org/10.1108/JSOCM-11-2016-0072

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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71+ Research Paper Topics & Ideas for Marketing Students  

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

• How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
• What manipulation tactics do brands use to get more customers?
• How can brand image be communicated via social media marketing?
• How can social media impact the buying choices of shoppers?
• Are consumers equipped to shield themselves from direct marketing strategies?
• Determine and analyze consumer buying behavior for [product name]
• How does advertising impact consumer behaviour?
• How does family orientation impact marketing communications?
• What characteristics do buyers look for when purchasing a product online?
• How does global marketing incorporate standardization?
• What attributes do consumers look for when comparing products online?
• How do financial institutions differentiate their goods and services on the basis of social class?
• Is direct marketing really the most effective form of marketing?
• What internet marketing trends can be expected for the future?
• How to marketing strategies differ across different cultures?
• Can brand advertising impact political campaigns?
• How do brands exploit impulsive buying?
• How does loyalty cards encourage sales and boost customer loyalty?
• Can well-marketed brands get away with selling substandard quality products?
• How is globalization having on impact on consumer behaviour?
• Impact of brand image on customer loyalty
• Brand attributes that lead to an increase in customer loyalty
• Successful marketing approaches that helped break through strong market monopoly
• Impact of cause marketing on brand affinity with young mothers
• Effect of consumer promotions and discount offerings on brand equity
• The outcomes of advertising in a recession
• Influence on Social Media advertising on consumer behaviour
• Effect of TV advertising on top of mind awareness
• Understanding customer perceptions around event sponsorships
• Does corporate social responsibility translate into sales?
• Canadians perspective on being targeted with mobile ads based on their browser history
• Is direct marketing welcomed by people?
• Are customers able to differentiate between various mortgage offering by competing banks?
• Does social media influence buying behaviour
• Do people like being click baited into sponsored posts?
• Understanding the impact of celebrity endorsements on ROI for CPG brands
• Women’s sentiments around comparison advertising
• How effective is comparison advertising to build brand equity?
• Do consumers prefer purchasing routine grocery products online?
• Is earned media perceived to be as important as it appears to be?
• What makes people want to share content to their friends?
• Understanding why content goes viral
• Marketing challenges around the evolving family structures
• Are we losing the emotional value and significance of money being in a cashless society?
• Is centralized global marketing a good idea for brand health in local markets?
• How is augmented reality going to enhance marketing experiences?
• How will artificial intelligence support in making better marketing decisions?
• Is immersion marketing through virtual reality technology going to be accepted?
• What does the luxury auto buyer look for in a car?
• How to instill a desire to purchase for customers in the luxury category
• Harmful effects of advertising to kids
• Impact of in-store branding on brand salience
• Effect marketing strategies for restaurant businesses
• Habit formation and ways to integrate new products in consumer lifestyles
• Is display advertising going to die?
• Can Snapchat help small business grow?
• How do customers perceive the brand who advertise on Instagram?
• The impact of humour in advertising
• Do customers pay attention to nutrition labels?
• What triggers impulse buying behaviour
• Essentials to sky rocket a new brand to heights of awareness
• The factors that lead to customer satisfaction in young adults
• Elements that help build an emotional connection with your audience
• How do males and females differ in their buying behaviour of mobile phones
• Does language targeting help in ethnic advertising?
• Customer Perceptions: Are well known brands good in quality?
• Is radio still an effective method of advertising?
• Rural vs Urban marketing challenges to be mindful of
• Impact of internal branding on employee retention and turnover
• An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

• Distribution
• Consumer Behavior
• Relationship Marketing
• Brand Management
• Nonprofit Marketing
• Market Segmentation & Targeting
• Internet Marketing
• Marketing Planning & Forecasting
• Product Design & Positioning
• Direct Marketing
• Advertising
• Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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What is a Thesis? Everything You Need to Know about a Graduate Thesis

If you’re looking into graduate school, you may have read about graduate thesis requirements. In today’s blog, we’re giving you the rundown of what a graduate thesis is and whether you need to complete a thesis at Emerson . 

What is a graduate thesis?

A graduate thesis is a capstone project that demonstrates what a student has learned in graduate school. Some programs require students to conduct research for their thesis, while others may require a creative project. Regardless of what form it takes, a graduate thesis is a substantial project that showcases your ability to do independent, graduate-level work.

At Emerson, a graduate thesis can take multiple forms and might be optional, depending on your program. You may have the option to complete research, write a creative manuscript, or complete a film or other creative project as a graduate student at Emerson. 

Regardless of what format your thesis takes, students are expected to submit some form of academic or creative writing as part of their thesis. 

For a research thesis, this written submission will take the form of an academic research paper that presents your research question and findings. Programs at Emerson offering a research thesis track are:

• Communication Disorders
• Publishing and Writing
• Theatre Education & Applied Theatre 

If your thesis is a piece of creative writing, such as a novel or collection of poems, your manuscript will count as the written portion of your thesis. You would complete this type of thesis in the following programs:

• Creative Writing
• Popular Fiction Writing and Publishing

For a film or creative project as a thesis, the written portion of your thesis would include an explanation of your work and what purpose it serves within your field of study. These are the programs in which you might complete this type of thesis:

• Media Design
• Film and Media Art
• Writing for Film and Television
• Publishing and Writing 
• Theatre Education & Applied Theatre

Do I have to complete a thesis as part of graduate school?

It depends! Some of Emerson’s graduate programs don’t even offer thesis options, and many offer optional thesis opportunities. Only a handful of our programs require a thesis. 

The following programs at Emerson require students to complete a graduate thesis:

• Students complete a design book that includes a literature review, creative portfolio, media design for a specific organization’s need, and plan for continued work with the partner organization.
• Students complete a film or multimedia installation project as their thesis. They must also write an academic paper about their project.
• Students in this program complete at least 100 pages of a near-publishable novel. The novel can fall within any genre, from mystery to science fiction to romance. Along with the manuscript, students also write a 3-4 page synopsis of their thesis.
• Students submit a near-publishable manuscript in one of three categories: fiction, poetry, or creative nonfiction. Page requirements vary based upon the genre in which students are writing. 
• Students in this program complete a screenwriting thesis project. Generally, students can choose between writing a feature length screenplay, two pilot screenplays, or one pilot screenplay for a mini-series plus Treatment for Series that includes a summary for the other episodes in the series. 
• In the MA track of the Theatre Education & Applied Theatre program, students write a research paper about a topic that interests them. The research must be about a topic within the theatre education or applied theatre fields.
• Students in the MFA track of this program complete a two-part thesis, consisting of a thesis project and thesis paper. The thesis project is an opportunity to gain experience in the field of theatre education and/or applied theatre. For example, students could direct a play or design and implement their own curriculum as a thesis project. Students can either complete the thesis project independently or collaborate with 1-2 other MFA students for the project. Each student also completes a thesis paper, which is a critical reflection on the thesis project. 

For other programs, completing a thesis is optional.

The following Emerson graduate programs offer optional thesis tracks:

• Theatre Education & Applied Theatre, MA

Where do I start with a thesis?

The prospect of completing an entire research study or creative project yourself can be daunting, but Emerson faculty support students throughout the thesis process. While graduate theses are largely self-directed, each thesis student receives support and guidance from a thesis advisor. 

Usually, the thesis advisor is a faculty member within the student’s graduate program who has interest in or experience with the student’s thesis topic. The process of finding a thesis advisor varies slightly from program to program, but the advisor will schedule periodic check-ins with their thesis students, offering advice and support as needed. A graduate thesis is the student’s responsibility, but students are not alone in the process!

What are the benefits of completing a graduate thesis?

Having a graduate thesis under your belt can help set you apart as someone who is capable of self-directing large projects or research. This is helpful when you’re looking for work after graduation, or if you’re applying to PhD programs or want to work in research. 

Additionally, completing a creative project for your graduate thesis is a means for students to get their work recognized. For students in our writing MFAs, the thesis requirement gives them a polished, near-publishable manuscript that they can use to query agents after graduation. Students completing a film or media art project for their thesis will leave graduate school with a professional-level piece of work to showcase. Whether it’s a manuscript, film, or other creative project, completing a creative thesis in graduate school gives students material they can use to establish themselves in their field after graduation. 

Lastly, a graduate thesis is an excellent way to grow and challenge yourself. Whether you’re writing a novel, completing a research study, or creating a marketing design for a company, a graduate thesis will challenge you to get outside of your comfort zone. You’ll try new things and learn through your mistakes, all of which will help you grow both personally and academically.

We hope today’s blog has made the thesis process at Emerson a bit clearer. If you still have questions about graduate theses at Emerson, be sure to schedule a call with someone from our admissions team. To get an idea of what kinds of theses Emerson students complete, check out our Project Spotlight blog page. 

• About Author
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Olivia Wachtel

Writing Assistant

Olivia is a second-year student in Emerson's Communication Disorders MS program. Originally from Ohio, she is loving Emerson and city life. When she's not writing for the Grad Life blog, she loves to read, bake, and crochet.

Latest posts from Olivia Wachtel

• Demystifying the Terms and Degree Titles in Higher Education - April 23, 2024
• Page Turner Magazine: A Space for Genre Writers to Flourish - March 26, 2024
• Everything You Need to Know about Our Theatre Education & Applied Theatre Programs - March 19, 2024

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Marketing Graduation Project Manual

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Fiaz Hussain

TOLHA ABDULGANIYYI

guian dangue

This will help you to do Thesis.

Abimbola Awotedu

The major objective of any project/dissertation/thesis should be to make new discovery, to provide answers to unanswered questions, to proffer solution to problems, to evaluate or assess a project or programme. These are what inform the formulation of a project title (popularly referred to by students and some supervisors as project topic). In order for the project title to be complete and meaningful, it must have two important variables. These include the independent variable and the dependent variable. It has been observed that a lot of students cannot distinguish between these two variables in their research title or their project. This write up is therefore put together to assist students at the undergraduate and the post-graduate level to be able to write their project while minimizing methodological errors that characterizes research project as a result of lack of experience and expertise.

Sherein Abou-Warda

Abstract Purpose – This study aims to explore the relation between barriers and project sustainability by adding competencies in the mediating role. Design/methodology/approach – The study uses a mediation model including project sustainability as the dependent variable, sustainability barriers as the independent variable and project managers’ sustainability competencies as the mediator variable. Data were gathered from project managers, executive teams, and experts/advisors, working in Egyptian higher education enhancement projects (HEEPs) using self-administered questionnaires; the total number collected was 159, representing a response rate of 93.5 percent. Correlations and multiple regression analysis were employed to analyze the mediation impact of project manager’s sustainability competencies. Findings – The results indicate that sustainability competencies mediate the relation between barriers to sustainability and project sustainability. Sustainability competencies facilitate project achievements, and the sustainability and future expansion of these achievements. The analysis suggests that “continuous competencies” are extremely important, more so than “self-competencies”. Research limitations/implications – This study was undertaken at the level of the projects management unit in the Egyptian Ministry of Higher Education, which manages the HEEPs. Practical implications – The analysis helps to understand the complex and nuanced nature of the projects; these are distinguished when the author considers the different practices. Originality/value – This study offers two principal contributions: first, a guideline for the development, measurement, and application of an uncommon concept of project sustainability; second, a concept of project managers’ sustainability competencies and barriers to sustainability.

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gamze ebru çiftçi

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• Black consumers’ shopping patronage and perceptions of the Riverside Mall’s attractiveness  Breytenbach, Annemarie ( University of Pretoria , 2014 ) The shopping centre industry is booming and shopping centres are built and planned in areas where previously there were no formal shopping opportunities. The profile of the typical South African shopper or consumer has ...
• South African females' willingness to pay for ethically framed personal care products  Lynch, Anna-Mart ( University of Pretoria , 2014 ) The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example attitude, motivation and learning) ...
• Generational differences in South African consumers' brand equity perceptions  Mosupyoe, Sebilaro Sybil Lebogang Ntshole ( University of Pretoria , 2014 ) South Africa has undergone profound political and social transformations since 1990. These changes influenced the perceptions of individuals in Generations X and Y. In South Africa, the members of Generation X experienced ...
• An Investigation into buyer behaviour of craft retailers in South Africa  Makhitha, K.M. (Khathutshelo Mercy) ( University of Pretoria , 2013 ) The SA government has identified the craft industry as a key focus area contributing to sustainable development, economic growth and employment opportunities. However the industry faces many challenges such as global ...
• The role of multi-level customer relationship management in satisfaction and cross-selling in the South African business-banking sector  Wiese, Petrus Benjamin ( University of Pretoria , 2013 ) The financial meltdown that started in 2008 has had a severe influence on financial institutions worldwide. Financial sectors, and especially banks, were impacted severely due to bad debts that reached record highs. During ...

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Master Thesis

Topics and allocation.

The Master's theses in the Department of Marketing are assigned centrally.

You can find information on the assignment of the master theses here .

You can find the topics as well as the registration form here .

Important information about the procedure of master theses at the chair of Prof. Dr. T. Bornemann is available in the following PDF .

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Graduation Thesis

Find the right graduation thesis at Audi.

What you can expect.

You are in the end of your studies and would like to finish them with a practice-oriented thesis. You are already setting the course for your professional career. Your topic should contribute to shaping the future of Audi. You will receive personal and professional support throughout the entire time. In addition, your thesis will give you a comprehensive insight into the structures and processes of our company, and you will benefit from our know-how. Seize the opportunity and work with our dedicated experts on exciting national and international projects.

Requirements

• Good performance in studies
• Enrollment for the entire period
• Your university accepts a confidentiality agreement with AUDI AG
• International students need a valid residence permit to start the thesis

What else you need to know...

• While preparing your graduation thesis, you will work at Audi on a freelance basis. This brings the advantage that you are flexible enough, in alliance with your department and as required, to spend time outside the company. You can use this time, for example, to do research in your area of subject and to coordinate with your university.
• You will receive 680 euros per month when you write your Bachelor’s thesis; when you write your Master’s or diploma thesis, you will receive 830 euros per month.
• Before you apply for the announced topics for dissertations, you should check whether your professor is willing to supervise a practical dissertation. Supervision by the university must be guaranteed. During your graduation thesis you will be supervised by an employee from the department.
• We are eager to receive applications from all over the world. For this purpose, however, you should be enrolled at a university and have a valid residence permit.

This is how our application process works:

What we offer

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Working at Audi

Further interesting work areas for you

Do you want to find out what makes a brand and a company strong? Do you want to discover where the future of mobility is taking shape and be a part of it?

Dual Study Master's Degree

Dual Study Master’s Degree

Audi dual targets computer science bachelor graduates. The program combines studies at the Ingolstadt Technical University or at the Technical University of Munich with practical assignments at Audi.

PhD Program

Vorsprung through courage, curiosity, enthusiasm - PhD students at Audi. Shape this Vorsprung with your spirit of exploration and your personality! We offer you freedom and possibilities to implement your ideas, a mentor concept and personal, individual support.

Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

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The international Audi website

Discover Audi as a brand, company and employer on our international website. Experience our vision of mobility and let yourself be inspired.

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University of Nebraska at Kearney 2024 Graduate Research Awards

Posted: April 25, 2024 10:00:00 PM CDT

Graduate Writing Award

1st Place: Sunanda Rajput – “Androgen Receptor Signaling Protects Male Mice from the Development of Immune Response to Peanut” Biology, Mentor: Joseph Dolence 2nd Place: Scott Pate – “A Brief History of Homel Meatpacking and Iowa Labor, 1891-1982”  History, Mentor: Nathan Tye

Graduate Oral Presentation Award

Professional & applied studies.

1st Place: Tatiana Moore –  “Public History in Western Nebraska: Interpreting the History of the Sioux Ordnance Depot” Public History, Mentor: Will Stoutamire

Fine Arts & Humanities

1st Place: Kiley Truex – “The Basic Writing Classroom” English, Mentor: Amanda Sladek

Graduate Poster Presentation Award

Natural & physical sciences.

1st Place: Sunanda Rajput – “Sex Differences in Innate Immune Response Following Peanut Exposure”  Biology, Mentor: Joseph Dolence

Behavioral & Social Sciences

1st Place: Brenna Erdman & Rachel Rhetus – “New Challenges: Recent Updates to Title IX and Implications for Counselor Education” Counseling, School Psychology & Family Studies, Mentor: Doug Tillman

1st Place (tie): Preston Davis – “Gesture Use in Parents of Children with Autism Spectrum Disorder during a 25-Minute Play Task” Communication Disorders, Mentor: Philip Lai

Hannah Hardy – “Emergency Medical Services Preparedness for Athletic Healthcare in Nebraska” Kinesiology and Sports Sciences, Mentor: Elena Robinson

1st Place: Gwendolyn Folk – “Communicating Biology Concepts in a Local Context in Central Nebraska”  Public Communication, Advisor: Mary Harner

Outstanding Graduate Thesis Award

1st Place: Michael Nelson – “Is This Your Boy? The Spirit of the American Doughboy in World War I Memorialization” History, Advisor: Will Stoutamire 2nd Place: Brenda Lopez Adame – “Los Dictados Como Herramienta Útil en el Aula de Español para Hablantes de Herencia” Modern Languages, Advisor: Janet Eckerson

3 - Minute Thesis (3MT) Award

1st Place: Kristen Wetovick  – “Undergraduate Students’ Perceptions towards Artificial Intelligence (AI) in Education” Learning, Design, & Technology, Mentored: Martonia Gaskill

Graduate Research Mentor of the Year

Martonia Gaskill , Teacher Education

Undergraduate Research Mentor of the Year

College of arts & sciences.

Katherine Moen , Psychology

College of Business & Technology

Heather Meyer , Marketing

College of Education

Elena Robinson , Kinesiology and Sport Sciences

By: Heidi Knake

Category: Psychology, Business and Technology, UNK Online, Graduate Studies, General, Education, Natural and Social Sciences

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FEIG ELECTRONIC: Moscow-City Skyscrapers Streamline Parking Access and Control with Secure RFID

Feig electronic partners with isbc group to deploy ucode dna rfid security and parking access control solution in moscow business district.

Weilburg, Germany  — December 3,  2019  —  FEIG ELECTRONIC , a leading global supplier of radio frequency identification (RFID) readers and antennas with fifty years of industry experience, announces deployment of the UCODE DNA RFID security and parking contactless identification solution in the Moscow International Business Center, known as Moscow-City, one of the world’s largest business district projects.

The management of Moscow-City not only selected long-range, passive UHF RFID to implement in its controlled parking areas, it also chose to implement UCODE DNA , the highest form of secure RAIN RFID technology, developed by NXP Semiconductors.

Panoramic view of Moscow city and Moskva River at sunset. New modern futuristic skyscrapers of Moscow-City – International Business Center, toned

“Underscoring NXP’s innovation and leadership in developing advanced RAIN RFID technologies, our UCODE DNA was chosen to be incorporated with the FEIG and ISBC implementation of the contactless identification system in the prestigious Moscow-City,” said Mahdi Mekic, marketing director for RAIN RFID with NXP Semiconductors. “This exciting project represents yet another successful deployment of NXP’s contactless portfolio, and showcases our continued ability to meet the high-security requirements of highly demanding applications without compromising user convenience.”

“UCODE DNA is considered the only identification technology to match the physical protection of a barrier with the cybersecurity necessary to truly protect entrances from unauthorized access,” said Manuel Haertlé, senior product manager for FEIG Electronic. “As a respected contactless payment technology company, FEIG applies security know-how from its payment terminals, which are fully certified according to the latest high-class security standards, into our RFID systems. FEIG vehicle access control RFID readers incorporate advanced secure key storage elements, supporting various methods for secure key injection.”

FEIG’s partner ISBC Group provided the knowledge and support for this successful implementation using  FEIG’s long-range UHF RFID . The resulting system enables authorized vehicle entry into areas reserved for private residential use or corporate tenants, while also allowing availability of temporary, fee-based visitor parking. Thanks to the cryptographic authentication of UCODE DNA, both the tag and reader must go through an authentication procedure before the reader will validate the data from the tag, which is transmitted wirelessly. This level of authentication is typically used in the most secure data communication networks.

“The system’s two-step authentication means that only authorized equipment can handle the secure protocol and the data exchange with the UCODE DNA based tag. Without the required cryptographic secrets, other readers would query the tag in vain, because the tag’s response cannot be interpreted or understood,” said Andrey Krasovskiy, director of the RFID department at ISBC Group. “On top of this, each data exchange in the authentication process is unique, so even if a malicious actor were to intercept the communication, the transmission is only good for a single exchange and the tag’s unique identity is protected from cloning.”

Established in 1992 and still growing, Moscow-City is the revitalization and transformation of an industrial riverfront into a new, modern, vibrant and upscale business and residential district. A mix of residential, hotel, office, retail and entertainment facilities, it is located about four kilometers west of Red Square along the Moscow River. Twelve of the twenty-three planned facilities have already been completed, with seven currently under construction. Six skyscrapers in Moscow-City reach a height of at least 300 meters, including Europe’s tallest building, Federation Tower, which rises more than 100 stories.

Partnering with ISBC and deploying FEIG Electronic RFID solutions, the Moscow International Business Center is delivering security and access control to its city center today, as it grows into the city of tomorrow.

About FEIG ELECTRONIC

FEIG ELECTRONIC GmbH, a leading global supplier of RFID readers and antennas is one of the few suppliers worldwide offering RFID readers and antennas for all standard operating frequencies: LF (125 kHz), HF (13.56 MHz), UHF (860-960 MHz). A trusted pioneer in RFID with more than 50 years of industry experience, FEIG ELECTRONIC delivers unrivaled data collection, authentication, and identification solutions, as well as secure contactless payment systems. Readers from FEIG ELECTRONIC, which are available for plug-in, desktop, and handheld applications, support next-generation contactless credit cards, debit cards, smart cards, NFC and access control credentials to enable fast, accurate, reliable and secure transactions. For more information, visit:  www.feig.de/en

Founded in Moscow in 2002, ISBC Group provides knowledge and support to integrators for their successful implementation of RFID and smart card-based solutions. The company specializes in the distribution of smart card equipment, contact and contactless card manufacturing, smart card and RFID personalization services, and information security.  Its Research and Design Center is focused specifically on RFID, primarily HF and UHF solutions with NXP tags, and software development for the smart card industry. For more information visit:  https://isbc-cards.com/

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Biostatistics Graduate Program

Shengxin tu dissertation defense – may 10.

Posted by duthip1 on Friday, April 26, 2024 in News .

PhD candidate Shengxin Tu will defend her dissertation on Friday, May 10, at 8 a.m. Central Time, at 2525 West End Avenue, in the 11th floor large conference room (suite 1100, room 11105). Her advisor is Bryan Shepherd . All are invited and encouraged to attend.

Rank-Based Analyses and Designs with Clustered Data

Clustered data are common in biomedical research. It is often of interest to evaluate the correlations within clusters and between variables with clustered data. Conventional approaches, including intraclass correlation coefficients (ICCs) and Pearson correlations, are commonly used in analyses with clustered data. However, these conventional approaches are sensitive to extreme values and skewness. They also depend on the scale of the data and are not applicable to ordered categorical data. In this dissertation, we define population parameters for the rank ICC and between- and within-cluster Spearman rank correlations. These definitions are natural extensions of the conventional correlations to the rank scale. We show that the total Spearman rank correlation approximates a weighted sum of between- and within-cluster Spearman rank correlations, with weights determined by the rank ICCs of the two random variables. We also describe estimation and inference for these four rank-based correlations, conduct simulations to evaluate the performance of our estimators, and illustrate their use with real data examples. Furthermore, we apply the rank ICC in the design of clustered randomized controlled trials (RCTs), proposing unified and simple sample size calculations for cluster RCTs with skewed or ordinal outcomes. Our calculation involves inflating the sample size for an adequately powered individual RCT for an ordinal outcome with a design effect that incorporates the rank ICC. For continuous outcomes, our calculation sets the number of distinct ordinal levels to the sample size. We show that with continuous data, our calculations closely approximate more complicated sample size calculations based on clustered Wilcoxon rank-sum tests. We conduct simulations to evaluate our calculations’ performance and illustrate their use in the design of two cluster RCTs, one with a skewed continuous outcome and a non-inferiority trial with an irregularly distributed count outcome.

Tags: clustered data , dissertation defense , RCTs , sample size calculations

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Kuwaiti Embassy in Moscow, Russia

• Address Ul. Mosfilmovskaya Street. 44, 119285 Moscow
• City Moscow
• Fax (+7-495) 9566032
• Phone (+7-495) 1474441,1470040

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About kuwaiti embassy in moscow, russia.

Kuwaiti Embassy in Moscow runs an inclusive range of consular services to local, Kuwaiti, and international citizens in Russia.

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Kuwaiti passport and visa from are issued only to citizens whose main residence is in Kuwait and Russia.

The process of issuing Kuwaiti Visa and Passport of Kuwait can take few weeks.

Kuwaiti representations in Russia

Kuwaiti Embassy in Moscow is the only Kuwaiti diplomatic mission in Russia.

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• Russian Embassy in Kuwait is the only Russian representation in Kuwait

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Kuwaiti Embassy In Moscow represents one of 62 consular and diplomatic representations of Kuwait all over the world.

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Embassies & consulates of kuwait in russia neighbours.

• • Embassy of Kuwait in Beijing
• • Consulate General of the State of Kuwait
• • Embassy of Kuwait in Tokyo
• • Kuwaiti Embassy in Warsaw
• • Embassy of Kuwait in Stockholm
• • Kuwaiti Embassy in Ankara
• • Embassy of Kuwait in Keeve