business plan for housekeeping business

Free Cleaning Service Business Plan (Download PDF Sample)

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A cleaning company business plan is a comprehensive document outlining your cleaning company’s objectives and explaining your marketing plan , cleaning services, and funding information. It serves as the blueprint for your cleaning business. 

• Savvy entrepreneurs create a business plan when starting a new business, and they continue to update it as their business grows. 
• A well-written business plan will guide you through your journey as a small business owner. It will help you make critical decisions as you work hard to reach your goals over the years.
• You’ll be able to glimpse the bigger picture and keep track of your progress when you’ve got it all written down.
• A business plan will significantly increase your company’s chances of success , setting a clear path to long-term growth and helping you plan efficient organizational processes. 

If you’re aiming to gain the trust of potential investors, a business plan is a must-have tool that will show them if your business is worth taking the risk.

We’ve created a downloadable cleaning services business plan PDF that you can easily edit to fit your needs. Get my sample template below:

Components of a Cleaning Services Business Plan 

Now that you understand the importance of a cleaning company business plan, the next step is to start creating your own. But there’s no need to worry! We’ve done much of the legwork to ease the process of creating a business plan for you. 

Our free downloadable cleaning services business plan PDF contains essential components to help you define your goals and make better business decisions. 

However, keep in mind that every business plan is unique. You can remove or add any section as you deem necessary to create the best business plan for your cleaning company. 

Include the following elements to get started in the right direction: 

1. Executive Summary 

The first part of a comprehensive business plan is an executive summary, which provides an overview of your company and summarizes your entire business plan.

Highlight what makes your cleaning business stand out from competitors in the cleaning industry. You can also describe the weaknesses and shortcomings of other cleaning firms and how your company aims to solve these problems. 

You can include the following information in your executive summary: 

• Owner’s experience
• Mission statement
• The leadership team and employees
• Financial and growth goals

2. Company Description 

• Why did you decide to start a cleaning services company?
• What particular problems are you trying to solve, and how do you intend to beat competitors in the cleaning industry?

Your company description is where you emphasize the strengths and competitive advantages of your cleaning business. 

3. Objectives

Set the best objectives that will help keep your cleaning business on the right track.

• Think about the key goals you want to achieve, whether to reach a certain amount of sales revenue or expand your operations to a broader service area.
• When you carefully define your main goals and objectives, you’ll be able to take the proper steps to get where you want to go. 

4. Market Analysis

Market analysis gives you an insight into your target market share, the needs and demands of your customers, and your competitors.

• Do some research about the cleaning company industry and what your competitors lack to know how your company can gain an edge over others.
• With proper market analysis, you can also analyze the need for funding from financial institutions and investors. 

5. Organizational Structure 

• Define the specific roles that need to be filled, such as cleaners, an office manager, and a project manager.
• You can also talk about hiring competent personnel as your company grows and outsourcing services for processes like digital marketing and accounting. 

6. Cleaning Services

An essential part of a cleaning company business plan is identifying the type of cleaning services you intend to provide: 

• Scope of Cleaning Services – Do you plan to focus on bidding on commercial janitorial jobs , residential cleaning, housekeeping, post-construction cleaning or all types?
• List of Specific Cleaning Services – Talk about your company’s services and prices, from interior home cleaning and damage restoration to industrial cleaning. 
• Benefits of Your Cleaning Services – How will your target market benefit from your company’s services? Think about the problems you’re trying to solve for your customers, like giving them a wide selection of cleaning services to reduce the need for hiring multiple contractors. 

7. Marketing and Sales 

To survive in a competitive industry, your cleaning business needs to employ tailored marketing strategies to help you stand out and beat competitors.

Outline your marketing and sales strategies to promote your cleaning services, gain leads, and ultimately boost sales. You should determine the number of clients you must win to achieve your cleaning company’s profit goals. 

The most effective marketing strategies for cleaning businesses include: 

• Online Marketing – Your objectives can include building an authoritative business cleaning service website design , using paid advertising like Facebook ads , leveraging social media, implementing email marketing, and maintaining an excellent reputation online. 
• Offline Advertising – Timeless strategies include direct mail, distributing pamphlets and flyers, connecting with the local community, and creating branded merchandise. 

8. Funding Requests 

• Add this section if you need additional funding for day-to-day functions and operational expenses.
• You can create a table outlining your cleaning company’s expenses, letting potential investors and lenders know precisely where their money will go. 

9. Financial Projections 

Your cleaning company business plan should have a realistic financial forecast based on your extensive market analysis and company goals.

• It should include well-researched financial projections for the future to demonstrate your targeted profits. 
• Try to include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years.
• You can create an annual or quarterly target profit that your team can work to accomplish. 

Pro-Top : include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years. You can create an annual or quarterly target profit that your team can work to accomplish. 

10. Appendix

Your business plan ends with an appendix where you add all relevant documents, definitions, legal notes, and other critical information.

• You can include resumes, certifications, bank statements, credit reports, charts, and other supporting documents. 
• Refer readers to this section anywhere in your business plan when necessary. For example: “See Appendix, page 5, for management team certifications.”

Example of a Cleaning Services Business Plan PDF

You can open or download our free cleaning business plan PDF below:

To get an editable version on Google Docs, enter your email below:

Why Does My Cleaning Company Need a Business Plan? 

You might think, “But making a business plan sounds like a lot of work! Do I really need it for my cleaning company?” The quick answer is: Yes, you definitely need that business plan!

As tedious as it sounds, preparing a strategic business plan is crucial to set yourself up for success and not get lost along the way. 

Take a look at the following key reasons why your business will benefit from a cleaning company business plan: 

Find Out If Your Cleaning Services Business Idea Is Viable

Creating a business plan will help you test if your business idea is feasible, saving you time, money, and energy. Many aspiring entrepreneurs believe they have outstanding ideas that could never fail.

However, around 20% of business startups fail during the first year due to a lack of planning, among other things. 

To survive the cleaning business startup phase, you must perform careful and methodical planning and create a well-developed business plan. It’s the key step between visualizing the concept for your cleaning company and turning your vision into a successful business. 

Increase Your Chances of Growth and Success 

The cleaning industry is enormous, and competitive residential and commercial cleaning businesses are everywhere. There’s always demand for cleaning services. Around 80% of households in the US are expected to use home cleaning services by 2024. 

Considering the competition you’ll be facing, it helps to create a business plan that will help you identify how your cleaning company will stand out. 

• Extensive planning will help you pinpoint your target market, determine your unique selling proposition, and develop a startup and operating expenses budget.
• This process will ultimately set your cleaning business up for long-term growth and success.

Secure Financing

Established financial institutions, lenders, and investors typically perform an extensive investigation before committing to an investment. With a solid business plan, you’ll be more likely to secure the funds you need to get your business up and running. 

Common Questions about Cleaning Company Business Plans

A business plan will help you determine if your cleaning business idea is viable, increase your chances of success, and secure financing.

An executive summary includes a mission statement, information about the leadership team, and financial goals.

Final Thoughts: Driving Your Cleaning Company’s Success With a Solid Business Plan 

Equipped with a well-researched business plan, you’ll have much higher chances of succeeding in the cleaning services industry. It’s also a valuable tool that can help you secure funding for your operational expenses as a cleaning startup. 

After downloading our free cleaning services business plan PDF, make sure to edit each section and include all essential information to create a comprehensive document.

Our free sample cleaning company business plan serves as an excellent starting point – a helpful template that you can personalize as necessary.

Written by Nelmie Jane Pardo

Nelmie Jane Pardo is a senior contributing writer who lends insight into digital marketing methods and business solutions. She regularly writes at BusinessHue to help business owners take their online marketing to the next level.

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Cleaning Business Plan Template (+Free PDF Download)

Read Time 8 minutes

Author Joanne Bratton

Published March 29, 2024

Table of Contents

Executive summary: Setting the foundation

Industry analysis: understanding the market landscape, marketing plan: promoting your cleaning services, financial plan: estimating costs and projections, operations plan: running a thriving cleaning company, set up your commercial cleaning business for success.

A commercial cleaning business plan can kickstart a new endeavor or clear the way for growth for an existing enterprise.

Crafting a comprehensive commercial cleaning business plan is pivotal to starting a new venture or fostering significant growth in an existing service. A well-structured business plan becomes a cornerstone for:

Making informed decisions

Setting objectives

Navigating the competitive commercial cleaning market

A cleaning company business plan isn’t a one-and-done task. You should regularly review and revise your business plan to evolve as your company grows to reflect your current vision, market, and financial targets.

This template provides a sample to help create a business plan.

An executive summary is an overview of your entire business plan.

While the executive summary is the first section of a business plan, most business owners find it makes sense to write it last. The executive summary often is one to two pages, but you should keep it as short as possible.

Essential components of an executive summary include:

Mission statement: Defines your company's mission, vision, and core values.

Company overview: Write a company description of services, locations, and number of cleaning staff. Include a short history of how the business started, names of owners, and business growth milestones.

Market synopsis: Provide an overview of your market, mentioning your commercial cleaning business's size and competitive advantages.

Financial elements: Summarize your business financials, including sales, profits, and projections for one to two years.

Future objectives: Outline your company’s plans for growth, such as offering new services, adding verticals, or expanding your service area.

Your executive summary must be clear and concise. If you’re seeking funding for your small business, the executive summary should demonstrate your cleaning company’s value to potential investors.

An industry analysis identifies the potential market for your commercial cleaning or janitorial services. This involves defining and comprehending key elements such as:

Target customers

Competition

Cleaning industry trends 

Customer’s changing demands

Customer analysis

Commercial cleaning companies perform a customer analysis to understand and meet customer needs. This research-based process identifies your potential client base's demographics, values, and behaviors.

To perform a customer analysis:

Gather information about your target market through your existing customer data, industry research, online tools such as Google Analytics, and social media surveys.

Segment your customers based on similar demographics, traits, preferences, and pain points.

Create customer personas, or fictional profiles, of your target customers and their specific needs.

Leverage your customer analysis to inform business services, products, and prices.

Customer relationship management (CRM) software assists market analysis by providing invaluable information about your customers and their buying journeys.

→ Aspire commercial cleaning business software helps businesses connect the dots with real-time customer data, feedback, and analysis. 

CRM data empowers companies to retain existing customers and expand their customer base by cultivating strong relationships with prospects and customers through:

Efficient communication

Personalized offers

Proactive support to address potential issues before they escalate

Competitor analysis

A competitive analysis identifies the competitors in your market. It helps you understand market demand and gives your business a competitive edge.

For instance, if you plan to specialize in carpet cleaning or window cleaning, you’ll want to know if competitors offer these services and what they charge.

Steps to perform a competitor analysis include:

Identify and gather information about your competitors.

Evaluate competitors’ services, service areas, prices, promotions, reputation, sales tactics, marketing strategies, target audience, and online presence.

Analyze the strengths and weaknesses of your business.

Develop sales, marketing, and pricing strategies to gain a competitive advantage.

Once you know your customers and competitors, these assessments will help you develop effective marketing campaigns.

While a service business plan template provides a guideline for developing a marketing plan , it’s crucial to identify your company’s marketing goals and include methods to measure outcomes.

An effective marketing plan includes the following components:

Market research: Know your audience, their preferences, and their preferred online channels.

Marketing objectives: What do you want to accomplish? Increase cleaning contracts? Generate leads? The more specific your objectives, the better.

Marketing strategies: The marketing channels you use depend on your target audience. The most effective marketing campaigns use an omnichannel approach to share a consistent message online and offline.

Pricing strategy : A cleaning service pricing strategy should cover costs and include an appropriate profit margin. Your target market preferences and competitor pricing should also be factored into your pricing strategy.

Marketing budget: Determine the percentage of revenue for your marketing budget. Focus on the channels that deliver the best return on investment (ROI). You can adjust your budget depending on objectives, channels, and results.

Key performance indicators (KPIs): Measure marketing effectiveness with KPIs. These could include conversion rate, customer acquisition cost, cost per lead, customer lifetime value, and overall ROI. Track KPIs to make better marketing decisions and improve your ROI.

Review your marketing plan annually. Some businesses review their marketing strategy and budget quarterly to adjust as needed.

A solid financial plan ensures your commercial cleaning business doesn’t just stay afloat but thrives.

To get funding for business operations, you’ll need a realistic estimate of: 

Initial startup costs

Ongoing operational expenses

Financial projections 

A comprehensive, realistic financial plan shows potential partners and investors the value of your company and outlines business growth.

→ Include graphs and visuals in your financial plan to break down the numbers and easily communicate business information.

If you struggle with financial planning or creating budgets and forecasts, consider hiring a professional financial advisor.

The right business management software makes collecting accurate data in your initial months much easier to ensure your initial estimate and projections are sound. 

→ The earlier you can adjust operations and pricing to maintain profitability, the quicker you can set and achieve new goals.

The following sections provide more detail about key areas of a financial plan.

Calculating initial startup costs

Initial startup costs cover one-time expenses for a new cleaning or janitorial business.

While startup expenses vary based on several factors, the average cleaning service spends $3,500 on startup costs .

Startup costs may include:

Legal fees: If you seek the advice of legal professionals, you’ll need to budget for legal expenses.

Business licenses and permits: Check on local regulations because you may need to register in additional states if your business performs work or hires employees from another state.

Cleaning equipment: Equipment such as floor buffers, vacuums, brooms, mops, cleaning supplies , cleaning products, and other specialty equipment.

Office space and equipment: Property purchase or rental deposit for an office space and technology costs.

Company vehicles: Depending on the size of your company, you may use a fleet of branded company vehicles.

Operational software : Instead of implementing siloed solutions for different aspects of your business, look at comprehensive software capable of scaling with you as you build. 

You’ll also want to consider additional marketing and advertising dollars to spread the word about your business.

A clear understanding of operational expenses ensures you correctly price cleaning jobs and target realistic revenue goals.

Recurring expenses are costs you pay regularly to keep your business running. Ongoing expenditures include:

Employee payroll and benefits

Mortgage or rental payments

Office utilities

Business insurance

Vehicle insurance

Cleaning products and supplies

Equipment maintenance

Technology subscriptions

Some expenses may be fixed, such as the mortgage payment, while others may be variable, such as the cost of cleaning products. 

Follow a budget, use best-practice accounting procedures, and track expenses to make needed financial adjustments.

Aspire’s comprehensive business management software collects financials above the gross margin line and pushes them in a one-way data sync to your accounting platform so you have clean, accurate data to inform your business plan updates. 

Financial projections and realism

Financial projections predict business revenue over a certain period. Data-backed financial plans drive better business decisions and help you plan for the future.

A startup cleaning business uses projected financial statements to determine future revenue and expenses. Industry and market analysis data can provide a starting point. In the case of an established cleaning business, use your historical data to project a percentage of financial growth.

To create a financial projection, you’ll need the following financial statements:

Income statement: An income statement, or profit and loss statement (P&L), shows your income and expenses. Your income statement should cover one year.

Cash flow statement: This statement projects all incoming and outgoing expenses for one year. A break-even analysis shows you how much revenue you need to break even with your expenses.

Balance sheet: This document lists business assets and liabilities and shows a summary of a business at present. 

In financial projections, accuracy is key. You don’t want to inflate your numbers, fail to reach your goals, or underestimate and miss out on growth opportunities.

As your business continues to operate, it’s important to use the right software to capture accurate financial data to achieve financial objectives and increase the accuracy of future projections. 

Aspire commercial cleaning business software integrates purchasing, invoicing, accounting, and payroll for full financial visibility. Robust reporting allows you to drill into sales, financials, job costs, and KPIs.

With real-time data , you gain deeper insight into business performance and can develop more effective business growth strategies.

A business operations plan outlines how your company will deliver high-quality service and achieve operational goals.

As you create an operations plan, involve your management team for ideas and input. After all, your managers are the ones who provide on-the-job oversight and remain accountable for operational goals.

An operations plan includes these elements:

Determine operational goals: Set business and departmental  goals. For instance, you could set a goal to increase annual revenue by 20% or a sales goal of 10 new cleaning contracts monthly.

Create roles and job descriptions: Clearly define the roles and responsibilities of each position. This ensures accountability and the ability to measure performance.

Plan the how-tos: Detail business processes and workflows in every department so your team delivers consistent, efficient results. This includes investing in commercial cleaning business software to centralize data and streamline operations.

Track performance: Set KPIs to measure short-term goals and identify areas for improvement. Operational KPIs measure the performance of your operations, such as average contract amount, contract renewal conversion rate, closing percentage, and gross profit percentage by department. 

Aspire provides user-based dashboards so every role can see the KPIs relevant to their short- and long-term goals. Having accurate, real-time information fuels responsive management, building ongoing growth momentum.

Commercial cleaning business owners who optimize operations experience the greatest profitability and growth. Aspire commercial cleaning business software provides seamless workflows in every area of business, including:

Crew management

Job costing

Equipment and supply management

Streamlined processes reduce waste, increase efficiency, and improve performance in your operations.

Creating a thorough commercial cleaning business plan sets the stage for business growth. But successful results rely on how well you execute your plan.

Aspire commercial cleaning business software provides industry-specific management tools to empower business owners to take control of operations. From simplified scheduling to accepting customer credit card payments online, Aspire’s advanced features give cleaning contractors full visibility into business operations and finances.

To get your business plan off the ground, implement the right tools to improve business and boost year-over-year growth.

Ready to see what Aspire can do for you? Request a demo to see Aspire features in action.

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• Sample Business Plans

How to Write a Cleaning Company Business Plan + Free Template

Ever dreamed of starting your own cleaning services business?

If yes, you’ve come to the right place. It’s time for you to venture into an exciting world of clean and nicely organized spaces.

However, you need to think about resources and funding for navigating the ins and outs of the cleaning business.

Also, you need to identify if there’s a market opportunity to be successful, how many competitors you’ll face, and what potential clients expect from companies like yours.

Surprisingly, a professional business plan will help you answer all these questions. Here’s our sample Cleaning Company Business Plan to give you enough motivation.

We have created this sample business plan for you to get a good idea about how a comprehensive business plan should look alike and what elements you need to include in your business plan.

But before you start writing a business plan for your new cleaning company, consider a few tips and business planning hacks compiled for you.

Industry Overview

The commercial cleaning services industry stood at an impressive value of $89.7 billion , and its growth shows that it’s not going to slow down.

Especially after the pandemic, the significance of cleaning has grown. The household cleaners or residential cleaning market is projected to be $40.38 billion by 2025.

And if you have a knack for cleaning and organizing spaces, there’s a golden opportunity to build a thriving business.

Before you go, we have some important things that you have to keep in mind.

Things to Consider Before Writing Your Cleaning Business Plan

Choose what you’ll clean.

Decide what kind of spaces you want to clean. You can go for anything from cleaning outdoor areas, hotels, schools, or office space.

This will help you hire employees who are the best at specific jobs. After all, cleaning different spaces requires a different set of skills and precision.

So, having a niche would help you become a specialist at your work and make your customers avail of your service more often.

Decide what additional services you can provide

Sometimes business is all about going that extra mile. Decide what additional services you can provide apart from the primary ones.

This would also largely depend upon your potential clients and the industry sector you are in.

For example, if you clean office spaces, you can specialize in the organizational services that can set you apart from competitors. Also, this will open opportunities for additional revenue.

Know your competitors

Knowing your competitors is crucial. Identify their strengths, weaknesses, and position in the market. It helps you stay ahead of them and have a foresight of what might happen next in the industry.

Hence, maintaining a competitive advantage in this dynamic and rapidly evolving sector is a must.

Adapt to technology

The cleaning industry is a lot about putting technology to maximum use. So, embrace technological advancements, such as online booking systems and machines for better cleaning.

This will ensure that your business remains competitive and aligns with the evolving needs of your customers. And to keep up you’ll have to change too.

How to Write a Cleaning Company Business Plan?

1. write an executive summary.

An executive summary is the first and most significant section of any business plan, usually written in the last when the entire plan is ready.

It provides a high-level overview of your cleaning company business plan, offering a quick understanding of your business. So, keep your executive summary clear, concise, and engaging to grab readers’ attention.

This section includes the business name, concept, core values, objectives, marketing plan, management team, and financial projections.

You may start your executive summary with a compelling introduction to the cleaning business, including what is your idea behind this business and what type of business you are running.

Briefly outline your cleaning services and clarify how your services will be different. Describe your target customers, and don’t forget to explain how your cleaning business satisfies their needs.

Name all the key members of your team and provide a summary of your cleaning company’s financial projections for 3-5 years.

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2. Provide a Company Overview

As the name suggests, the company overview section provides a detailed description of your small business.

It includes the business name, owners, legal structure, location, history, and other such information, providing an in-depth understanding of your company.

You may start this section by providing all the basic information about your cleaning business, such as the name of your company, type of business, legal structure, location, and the reason for choosing that place.

Highlight the owners of your cleaning company, along with their percentage shares and responsibilities. Include vision-mission statements that summarize your business objectives and core principles.

After that, mention your cleaning service business’s history and explain how it came into its recent position. Also, describe your future business goals.

Here is an example of PristineClean’s business goals written using Upmetrics AI-writing assistant :

Next, you may outline some personality and intriguing details like business achievements or recognition, if any.

3. Conduct an Industry and Market Analysis

Starting a cleaning services business requires a strategic roadmap, and the key to developing it lies in a complete industry and market analysis.

This chapter provides valuable insights into your external business environment, including the cleaning industry in which your business operates and its dynamics.

It helps your readers or potential investors to better understand the broader cleaning industry, local market, target customers, emerging market trends, potential challenges, and opportunities.

Here are a few key components your industry and market analysis section must include:

Market Size and Growth Potential

Give a detailed overview of the cleaning industry and determine its market size, growth potential, and target market. Use industry publications, market reports, and statistical data for thorough research.

Also, Identify and describe a few market influencing factors, such as increased hygiene awareness, growing urbanization, eco-friendliness, and changing lifestyles.

Target Market

Specify your target market and define the attributes of your ideal clients. Try to break down the market into segments based on residential or commercial focus, demographics, and specific cleaning service needs.

Learn more about your customers and define the geographic regions you wish to serve. Recognize the local cleaning services demand and identify whether your cleaning business will focus on certain services.

You may also display your cleaning business’s market distribution as follow s:

Competitive Analysis

Explore all the commercial cleaning businesses in the local market and identify key competitors, including direct and indirect competitors.

To know more about the competitive landscape, analyze their strengths & weaknesses and evaluate their market positioning. From that, pinpoint untapped areas in the market and understand the scope of competitive advantage.

Try to explain how you can offer qualitative cleaning services and develop unique selling propositions(USPs) that set your cleaning business apart.

Conduct a SWOT analysis to evaluate internal & external factors and get better insights.

Market trends

Stay updated on emerging market trends and recent industry practices to write this section. Observe current innovations in cleaning technology and eco-friendly practices. Also, explore ways to implement online booking systems, automated scheduling, or smart cleaning equipment.

Regulatory Environment

Highlight regulatory considerations for your cleaning services business. It includes local regulations, business licenses or permits, health & safety compliance, and insurance requirements.

Have a look at the PristineClean’s regulatory environment:

Regulatory environment

In [Westminster] and its adjacent areas, the commercial cleaning industry is bound by several regulations to ensure quality, safety, and environmental responsibility:

• Safety Codes: Adherence to [specific state/city safety codes] is mandatory for all cleaning operations.
• Licensing: Obtaining a [specific janitorial license] is crucial for operating within the city limits.
• Eco-regulations: Guidelines to limit the use of harmful chemicals, ensuring the safety of both clients and the environment.

“[PristineClean Commercial Solutions]” is committed to full compliance with all regulatory requirements, ensuring our clients receive services that are not only superior but also responsible.

4. List Your Service Offerings

This section provides details of your service offerings and elaborates on your service range, description, pricing strategies, and more.

You may start by describing specific cleaning services that you will be going to offer your customers. Also, highlight the overarching benefits and solutions your cleaning service business will serve.

Your cleaning services might be any of the following:

• Commercial cleaning services
• Residential cleaning services
• Window and Glass Cleaning
• Carpet cleaning services
• Furniture and general disinfecting
• Janitorial Services
• Green cleaning services

Effectively communicate your cleaning services to the customers by sharing clear pricing plans and service descriptions with project timelines.

Here, you may refer to the below example to draft your own cleaning business’s service offerings:

Next, mention any additional services or customized cleaning service packages based on specific client needs.

5. Outline a Sales and Marketing Plan

The sales and marketing strategy section involves a list of strategies you will use to attract new customers and retain existing ones.

It will help you streamline your marketing tactics and develop effective marketing campaigns to reach your target audience while keeping track of the projected budget and maximizing return on investment.

Here are some of the sales and marketing strategies for your cleaning services business:

Unique Selling Points (USPs)

Specify the USPs for your business that set you apart from the other cleaning services. Emphasize a few aspects, such as specialty services, environmentally friendly cleaning services, or customizable options.

Pricing strategy

Create a pricing strategy that is affordable and competitive, yet profitable. Consider proposing discounts, promotions, or cleaning service packages to entice new customers.

Refer to the below example written for a commercial cleaning business:

Pricing Strategy for PristineClean Commercial Solutions

Our pricing structure is meticulously crafted, reflecting the quality we offer while remaining competitive:

Base Pricing: Competitive hourly rate per [sq. ft./service] to ensure accessibility for various businesses. Our gross margin objectives are outlined based on the nature and scale of the cleaning projects:

• 70% for specialty cleaning services(carpet, tile, furniture, VCT)
• 60% for small cleaning jobs (less than $10k per year)
• 50% for medium job ($10k – $30k per year)
• 40% for large project work (more than $30k)

Promotions: Seasonal discounts or offers for first-time clients to encourage trial.

Packages: Bundled cleaning solutions tailored for businesses of varying scales, providing savings on combined services.

Professional Branding

Implement a strong online presence through a user-friendly website and spreads a wider reach. Show your project work with virtual tours and 3D imaging to build trust among potential clients.

Social media advertising

Use engaging social media channels to enhance online visibility. Share industry trends, news, and other events on social media to attract potential customers searching for cleaning services.

Partnerships

Always try to build strong relationships with local businesses and real estate agencies. Also, offer special promotions for collaboration. This will expand your reach and generate referrals.

Customer retention strategy

Explain how your commercial cleaning business will build loyalty and retain clients. Try to mention loyalty programs, personalized cleaning services, or various packages.

6. Introduce Your Team

A management team is crucial to demonstrate your business’s ultimate success in the cleaning industry.

This section introduces the business owners and key managers, along with their roles & responsibilities, qualifications, work experience, and compensation plan.

A dynamic and experienced leadership team can be important to weigh authority and help investors to be confident about your cleaning services business’s idea and vision.

You may start by introducing the cleaning business’s owners/founders and key employees, such as the operations manager, marketing director, cleaners, etc. Highlight their education, professional background, and relevant experience in the industry.

Try to include an organizational chart for the management team that depicts the reporting lines and the decision-making flow.

For your reference, you may have a look at the PristineClean’s organizational structure:

Don’t forget to describe your compensation plan in this section. Include salaries, incentives, or benefits for the management team and cleaning staff.

If your team is lacking, consider mentioning the board of advisors for your business. Also, define their roles and experience in handling cleaning services or small businesses.

7. Outline Business Operations

Now, it’s time to highlight an impactful description of daily business operations and activities. This section includes key aspects such as staffing, operational processes, and quality control measures.

Operational excellence can be critical to achieving your business goals and optimal results committed to clients.

So, briefly outline operational planning, emphasize how it directly impacts the quality of services, and pique the reader’s interest. Here are a few key factors that your operations plan section must include:

Convey the staffing needs for your cleaning services business, including the number of cleaning professionals required, experience, and responsibilities. Also, mention the employee perks and training programs you will provide.

Here is an illustration of a staffing requirement with the help of Upmetrics:

Cleaning operations

Summarize the processes and methods you will use to run your cleaning business. It includes the scheduling of appointments, strict cleaning protocols, responsive customer service, communication channels, etc.

Quality control measures

Discuss the regular cleaning service inspections, compliance verifications, and ongoing improvement initiatives through client feedback surveys. This will help you maintain customer service excellence.

Equipment and cleaning supplies

Describe equipment and cleaning supplies to guarantee that all your cleaners have the resources and tools required for high-quality cleaning services. Include inventory, replenishing supplies, latest cleaning techniques, and technology.

8. Prepare Financial Projections

A well-structured and in-depth financial plan is the most crucial and demanding section of any business plan.

In fact, it’s one of the deciding factors for potential investors, banks, or partners to invest or lend money in your cleaning services business.

This section is a detailed blueprint of your company’s financial information and the strategies you will use to reach its long-term goal. It may include all the cash flow & revenue streams, initial startup costs, and earned profits.

This financial forecast is significant in terms of whether you secure funding or not. So, highlight all the below key components in your cleaning business plan:

• Profit and loss statement(Income statement)
• Sales forecast
• Cash flow statement
• Balance sheet
• Break-even analysis
• Tax considerations
• Business ratios

From the above financial statements, you can identify the funding needs and evaluate the funding resources for your cleaning company, including bank loans, SBA-guaranteed loans, investors, or personal savings.

Download Cleaning Company Business Plan Template

Need help writing your business plan from scratch? Here you go; download our free cleaning company business plan pdf to start.

It’s a modern business plan template specifically designed for your cleaning company business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Start preparing your business plan with AI

With Upmetrics, you will receive easy-to-follow steps, 400+ business plan examples, AI support , and a financial forecasting tool to simplify your entire business planning process.

Whether you’re venturing into a new business or expanding an existing one, Upmetrics provides valuable insights and resources you need to create a successful business plan that perfectly aligns with your goals.

So, don’t wait; start planning now!

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Frequently asked questions, what sections are included in the cleaning company business plan.

A professional cleaning company business plan should include the following sections:

• Executive summary
• Company overview
• Industry & market analysis
• Service offerings
• Sales and marketing plan
• Management team
• Business operations plan
• Financial plan

What financial information should I include in the business plan?

You should include below financial information in your business plan:

• Income statement
• Use of funds

How often should I update my cleaning company business plan?

It is advisable to review and update your cleaning company business plan at least once annually or more often to reflect specific changes in the business environment, service offerings, or market trends.

Can a business plan template help me secure funding?

Indeed, a well-prepared business plan helps you secure funding or bring on new business partners. It offers a clear overview of your business model, strategies, target market, and financial projections. So, this will significantly enhance your chances of securing funding.

Can the template be customized to fit various types of cleaning businesses?

Absolutely! A modern business plan template can be easily customized to fit various cleaning businesses, such as commercial cleaning, residential cleaning, or other specialized services. Upmetrics provides customizable templates for your specific business needs and cleaning services.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Cleaning Service Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 5,000 entrepreneurs create business plans to start and grow their cleaning services businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a cleaning services business plan template step-by-step so you can create your plan today.

Download our Ultimate Cleaning Business Plan Template here >

What is a Cleaning Service Business Plan?

A business plan provides a snapshot of your cleaning services business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Cleaning Service

If you’re looking to start a cleaning services business or grow your existing cleaning services business you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your cleaning services business in order to improve your chances of success. Your cleaning services business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Cleaning Services Businesses

With regards to funding, the main sources of funding for a cleaning services business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Cleaning services business plan template.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of cleaning services business you are operating and the status; for example, are you a startup, do you have a cleaning services business that you would like to grow, or are you operating a chain of cleaning services businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the cleaning services business industry. Discuss the type of cleaning services business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of cleaning services business you are operating.

For example, you might operate one of the following types:

• Residential : this type of cleaning services business offers general cleaning services to households. In addition to cleaning services for inside the home, this type of business may also offer exterior cleaning services.
• Janitorial : this type of cleaning services business serves both residential and commercial clients. These businesses may specialize in a particular niche, such as medical facilities.
• Carpet Cleaning : this type of cleaning services business clean rugs, carpets and upholstery for residential and commercial clients. Companies in the industry also provide a range of other services including dyeing used rugs, damage restoration services, ventilation duct cleaning and other cleaning services.

In addition to explaining the type of cleaning services business you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the cleaning services business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the cleaning services business industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards “green” cleaning services, it would be helpful to ensure your plan calls for eco-friendly product and service options.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your cleaning services business plan:

• How big is the cleaning services business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your cleaning services business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your cleaning services business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families, schools, apartment complexes, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of cleaning services business you operate. Clearly residential customers would want different pricing and product options, and would respond to different marketing promotions than hospitals.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most cleaning services businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Click here to finish your Cleaning business plan today.

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other cleaning services businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes businesses hiring internal janitorial staff, and people doing their own cleaning at home. You need to mention such competition to show you understand that not everyone who needs cleaning services will engage a cleaning business.

With regards to direct competition, you want to detail the other cleaning services businesses with which you compete. Most likely, your direct competitors will be cleaning services businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products and services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior cleaning services?
• Will you provide cleaning services that your competitors don’t offer?
• Will you make it easier or faster for customers to book your services?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a cleaning services business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of cleaning services business that you documented in your Company Analysis. Then, detail the specific services you will be offering. For example, in addition to standard residential cleaning services, will you offer damage restoration services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your cleaning services business. Document your location and mention how the location will impact your success. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your cleaning services business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Social media advertising
• Local radio advertising
• Pay per click advertising
• Banner ads at local venues

Client Retention

Your cleaning service business plan should discuss not just how you will find customers in the first place, but how you’ll hold on to them and discourage them from switching to another firm. After all, it should be much less expensive to keep a customer than to market and sell to a new one. Some methods of retaining customers involve creating the perception of switching costs; that is, that they will lose money and time when switching to a new cleaning service. Others involve fine-tuning your customer service skills into a customer service system around retention.

Loyalty Program

Creating a loyalty program is a positive way of creating switching costs for your customers. For example, by offering a free cleaning after every 10 cleanings, or some specialty service when certain milestones are missed, your customers will worry about losing the value they have saved up that is only of use if they stay with your company.

Premium Customer Levels

Another related retention strategy is to reward the frequency of customer cleanings. For example, customers who order cleanings once a week and keep that up, can be offered entry into your “premium customer group”, marketed with a branded name to build interest. You can offer members of this group more leeway to schedule last minute cleanings, reschedule or cancel, additional perks, or priority customer service of some other kind. Clients who are almost at the point of qualifying may push themselves to reach that point in order to get these valuable perks.

Tracking Retention

Simply by tracking the numbers and percentages involved in your customer retention can yield valuable information about what you’re doing right or wrong and how successful new initiatives are over time. Statistics to track may include customer complaints, the average speed of complaint resolution, the percentage of customers in a given month who were using your services last month, 3 months ago, 6 months ago, a year ago, etc, and so on. When your staff is aware of these statistics and is given targets to work towards, the message that customer service and retention is a priority is heard loud and clear.

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your cleaning services business such as serving customers, procuring supplies, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch in a new city.

Management Team

To demonstrate your cleaning services business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the cleaning services business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in cleaning services businesses and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 20 customers per week or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Example 5 Year Annual Income Statement

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $50,000 on building out your cleaning services business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Example 5 Year Annual Balance Sheet

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 damage restoration contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a cleaning services business:

• Cost of equipment like vacuum cleaners, power washers, carts, vans, etc.
• Cost of maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Example 5 Year Annual Cash Flow Statement

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include any insurance company affiliations or remediation licenses.

Cleaning Services Business Plan Summary

Putting together a business plan for your cleaning services business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the cleaning services business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful cleaning services business.

Download Our Free Cleaning Services Business Plan PDF

You can download our cleaning services business plan PDF here. This is a cleaning company business plan template you can use in PDF format to help you get started on your own business plan.

Don’t you wish there was a faster, easier way to finish your Cleaning business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. Click here to see how our business plan consulting for small businesses can create your business plan for you.

Other Helpful Business Plan Articles & Templates

BUSINESS STRATEGIES

How to create a cleaning business plan (+ example)

• Jeremy Greenbaum

A business plan for your cleaning business is a structured and detailed document that outlines the goals, strategies and operational details of a venture focused on providing cleaning services to residential, commercial or industrial clients. This comprehensive plan serves as a roadmap for individuals starting a business in the cleaning industry, providing a clear outline of the company's objectives, target market, marketing strategies, service offerings, financial projections and growth plans.

This strategic blueprint assists you in pinpointing the unique features of your cleaning services and gaining a solid grasp of the competitive landscape. Learn how to create an effective business plan when starting a cleaning business by following the steps below. Also make sure to check out these service business examples to help you get started:

Not sure what type of cleaning business to start? Our guides to starting a pressure washing business, or starting a pool cleaning business are great for inspiration.

How to create a cleaning business plan in 6 steps

Creating a thorough cleaning business plan is essential for the success of your cleaning business ideas . It serves as a guide for your business, helps in attracting investors and funding, and informs your decision-making process. Here are the six main components of a cleaning business plan:

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

The executive summary of a cleaning business plan provides a concise overview of the entire plan. It highlights the key components of the plan, including the business's mission statement , objectives, target market , competitive advantage and financial projections. The purpose of the executive summary is to give readers a snapshot of the business plan's main points without delving into every detail. It serves as a tool to captivate the reader's interest and provide a quick understanding of the business's potential.

Example of an executive summary for a cleaning company: “SparkleClean Services is a professional cleaning company committed to delivering exceptional cleaning solutions to residential and commercial clients in the local area. Our mission is to create clean and comfortable environments that enhance the quality of life for our customers. With a team of trained professionals, eco-friendly cleaning products and a dedication to excellence, we are poised to become a trusted name in the cleaning industry.”

02. Business and domain names

Choosing a suitable business name and domain name is crucial for a cleaning business. A compelling name helps create a strong brand identity and builds trust with clients. Utilizing a business name generator (or specifically a small business name generator ) can inspire creative ideas. Note that your domain name should mirror your company name and be easily memorable. Before finalizing your name, ensure the domain is available and aligns with your brand image.

Learn more about registering your business , which you’ll want to do once you’ve landed on a business name and a legal structure.

Check out cleaning business name ideas for inspiration.

03. Market analysis and research

Market analysis and research are essential in understanding the cleaning industry's competitive landscape. Research should delve into market trends, customer preferences and competitors' strengths and weaknesses. This analysis aids in forming a targeted cleaning marketing strategy and identifying opportunities for differentiation. By understanding the market dynamics, the business can tailor its services and approach to effectively meet customer needs.

04. Operations plan

An operations plan outlines the operational aspects of the cleaning business. It includes details about location, premises, equipment and staffing needs. Determining the optimal location based on target clientele, securing suitable premises, acquiring necessary cleaning equipment and establishing a staffing plan are crucial components. This plan ensures efficient day-to-day operations and the ability to deliver consistent and high-quality services.

05. Marketing and advertising plan

The marketing and advertising plan outlines strategies for promoting the cleaning business. This includes defining the target audience, determining pricing structures and selecting effective advertising channels. For a cleaning business, local advertising, word-of-mouth referrals and digital marketing techniques can be effective. Leveraging social media, creating informative content and offering promotional deals can help attract and retain customers.

Need some help making a cleaning logo ? Check out these cleaning logo ideas and Wix’s free logo maker .

06. Financial plan

The financial plan is a critical section that details the business's financial projections, funding sources and timeline for profitability. It includes startup costs, revenue projections, anticipated expenses and potential profits. This section outlines how the business will be funded initially and sets a time frame for achieving profitability. It serves as a roadmap to ensure the financial health and sustainability of the cleaning business.

Thinking of starting another type of business? Check out some of these creative service business ideas  for inspiration.

Cleaning business plan example: FreshStart cleaning services

Below is an example of a business plan template for a fictional cleaning business named FreshStart. Feel free to use this template as a guide and tailor it to your business.

FreshStart Cleaning Services aims to provide top-quality residential and commercial cleaning solutions to clients in the local area. Our commitment to delivering exceptional results, using eco-friendly products and ensuring customer satisfaction sets us apart in the industry. With a dedicated team and a focus on exceeding expectations, we are poised to establish FreshStart as a trusted cleaning service provider.

02. Company and domain names

Company Name: FreshStart Cleaning Services

Domain Name: www.freshstartcleaning.com

The name "FreshStart Cleaning Services" reflects our commitment to revitalizing spaces and creating clean environments. The corresponding domain name, www.freshstartcleaning.com, aligns with our brand identity and provides a user-friendly online platform for clients to learn about our services and make inquiries.

Our market research highlights the increasing demand for professional cleaning services due to busy lifestyles and a heightened focus on cleanliness. We identified key competitors and analyzed their offerings, pricing strategies and customer reviews. This research guides our efforts to provide unique services that cater to specific client needs and preferences.

Location: strategically situated in a central location to access target areas efficiently

Premises: acquiring a small office space for administrative purposes

Equipment: investing in state-of-the-art cleaning equipment and eco-friendly products

Staffing: hiring trained cleaning professionals and conducting regular training for skill enhancement

Our marketing plan includes:

Local advertising: distributing flyers, posters and business cards in target neighborhoods

Digital presence: creating a user-friendly website with service descriptions, customer testimonials and a simple contact form

Social media: regularly posting cleaning tips, before-and-after photos and client testimonials to engage and attract clients

Referral program: encouraging satisfied customers to refer friends and family with incentives

Startup costs and funding

Equipment purchase: $5,000

Office setup: $2,000

Marketing materials: $1,500

Initial marketing: $2,000

Operational expenses (1st quarter): $8,000

Total startup costs: $18,500

Funding sources

Personal savings: $8,500

Small business loan: $10,000

Total funding: $18,500

Revenue projections

Year 1: $100,000

Year 2: $150,000

Year 3: $200,000

Equipment maintenance: $1,000 per year

Staff salaries: $60,000 per year

Marketing and advertising: $5,000 per year

Operational expenses: $20,000 per year

Profit and loss projection

Year 1 net profit: variable based on revenue and expenses

Time frame for profitability

FreshStart Cleaning Services anticipates achieving profitability within the first year of operation by effectively implementing marketing strategies , delivering exceptional services and building a loyal customer base.

Benefits of creating a cleaning business plan

When starting a cleaning business, creating a comprehensive and clear business plan is important for several key reasons:

Strategic guidance: A well-crafted business plan offers a strategic direction for the cleaning business. It defines the short-term and long-term goals, helping the business owner maintain a focused and organized approach to achieving these objectives.

Investor confidence: Investors and lenders often require a detailed business plan before investing or providing loans to a new venture. A comprehensive plan demonstrates the entrepreneur's commitment, professionalism and clear vision, thereby increasing the likelihood of raising money for the business .

Operational clarity: The plan outlines the day-to-day operations of the cleaning business, covering service offerings, scheduling, pricing, staffing and quality control measures. This clarity ensures smooth operations and consistency in service delivery.

Financial projections: A critical component of this type of business plan is the financial section, which provides projections for revenue, expenses, cash flow and potential profitability. These projections guide financial decisions, budgeting and resource allocation.

Risk management: A comprehensive business plan assesses potential risks in the cleaning industry and outlines strategies to mitigate them. This proactive approach helps the business anticipate challenges and formulate contingency plans to address them effectively.

Business growth and expansion: The plan outlines a roadmap for growth and expansion, including strategies for increasing service offerings, entering new markets and scaling operations. This forward-looking approach ensures the business remains adaptable and prepared for expansion opportunities.

Business website: A clear and comprehensive business plan also often includes plans for a business website. As you’re building your website with a website builder like Wix, your business plan can inform how you use your website for marketing, showcasing your services, receiving inquiries and building a professional brand image.

Learn more: How to make a business website .

Cleaning business plan FAQ

How do i determine my target market for a cleaning business.

To identify the target market for a cleaning business, conduct thorough market research focusing on local demographics like age, income, and family size. Consider targeting busy professionals, families, or elderly residents. Analyze competitors to find market gaps, and gather insights through surveys or community engagement to understand cleaning preferences and pricing willingness.

How do I estimate startup costs for a cleaning business?

What legal requirements must be met to start a cleaning business, what marketing strategies are effective for a cleaning business, what services should be offered in a cleaning business, how do i set pricing for residential and commercial cleaning services, what equipment and supplies are necessary for a cleaning business, how can i use technology to streamline cleaning business operations, more business types to consider.

Still trying to decide on the best type of business to pursue? Check out the below guides.

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Cleaning Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Cleaning Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Cleaning Business Plan

You’ve come to the right place to create your Cleaning business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Cleaning businesses.

Below are links to each section of your Cleaning service business plan template:

Next Section: Executive Summary >

Cleaning Business Plan FAQs

What is a cleaning business plan.

A cleaning company business plan is a plan to start and/or grow your cleaning business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your cleaning company business plan using our Cleaning Business Plan Template here .

What Are the Main Types of Cleaning Businesses?

The most common cleaning service businesses are residential and commercial cleaning businesses. There are also cleaning service businesses that offer more specific services like windows cleaning, washing, carpet cleaning, swimming pool cleaning, and car washing.

What Are the Main Sources of Revenues and Expenses for a Cleaning Business?

The primary source of revenue for a cleaning business is its cleaning fees. Most companies charge an hourly rate for their services.

The key expenses for a cleaning business are labor expenses and supplies.

How Do You Get Funding for Your Cleaning Service Business Plan?

Cleaning company business plans are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a cleaning service business plan and a commercial cleaning business plan.

What are the Steps To Start a Cleaning Business?

Starting a cleaning business and becoming a business owner can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals, get started faster and lead to a thriving business.

1. Develop A Cleaning Business Plan - The first step in starting a business is to create a detailed cleaning business plan that outlines all aspects of the venture. This should include potential market size and target customers, the cleaning services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your cleaning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your cleaning business is in compliance with local laws.

3. Register Your Cleaning Business - Once you have chosen a legal structure, the next step is to register your cleaning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your cleaning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Cleaning Equipment & Supplies - In order to start your cleaning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your cleaning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful cleaning business and cleaning business planning:

• How to Start a Cleaning Business

Where Can I Get a Cleaning Business Plan PDF?

You can download our free cleaning business plan template PDF here . This is a sample cleaning business plan template you can use in PDF format.

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House Cleaning Business Plan Template & Guidebook

Starting your own house cleaning business can be a great way to earn extra income. However, it can often be difficult to know where to start, and how to ensure your business will reach its full potential. Thankfully, there is now a comprehensive guide to help you get your business up and running, the #1 House Cleaning Business Plan Template & Guidebook. This template guidebook contains all the information, advice and resources needed to create an effective business plan tailored for the house cleaning industry. Get ready to take your business to the next level with this comprehensive guide!

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable House Cleaning Business [11 Steps]
• 10+ Best & Profitable House Cleaning Business Ideas [2023]

How to Write a House Cleaning Business Plan in 7 Steps:

1. describe the purpose of your house cleaning business..

The first step to writing your business plan is to describe the purpose of your house cleaning business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a house cleaning business:

The purpose of our house cleaning business is to provide quality, affordable, and personalized services with our dedicated team of employees who focus on customer satisfaction and safety. We strive to continuously improve our services and customer experience by providing excellent customer service, efficient and detailed house cleaning services, and the utmost attention to safety.

2. Products & Services Offered by Your House Cleaning Business.

The next step is to outline your products and services for your house cleaning business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your house cleaning business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your house cleaning business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your house cleaning business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a house cleaning business?

• Cleaning supplies (such as brooms, mops, sponges, vacuum cleaners, detergents, etc.)
• Protective clothing and equipment (such as gloves, aprons, masks, etc.)
• Business insurance
• Business license/permit from local/state government
• Cleaning buckets
• Sponges and rags
• Scrub brushes
• "Green" cleaning products (optional)

5. Management & Organization of Your House Cleaning Business.

The second part of your house cleaning business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your house cleaning business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. House Cleaning Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a house cleaning business varies based on many different variables, but below are a few different types of startup costs for a house cleaning business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your house cleaning business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your house cleaning business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your house cleaning business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About House Cleaning Business Plans:

Why do you need a business plan for a house cleaning business.

A business plan for a house cleaning business is essential in order to ensure that the business is successful and profitable. The plan will help to clarify the company’s goals and objectives, as well as provide a roadmap for how the business will be operated, promoted and managed. Additionally, having a business plan allows potential investors to better understand the business and evaluate its potential for success.

Who should you ask for help with your house cleaning business plan?

It is recommended to seek the advice of a business consultant, accountant, or small business advisor when creating a business plan for your house cleaning business. Additionally, industry-specific resources such as local cleaning services associations may be able to provide guidance.

Can you write a house cleaning business plan yourself?

Yes, you can write a house cleaning business plan yourself. While there is no single, standard format for a business plan, in general it should include an executive summary, information about the business and its owners, a description of the services offered and how they will be delivered, a market analysis and strategy outlining how the company plans to compete in the local market, a personnel plan highlighting employee roles and responsibilities, and a financial plan that includes projected income, expenses, cash flow and balance sheet. Additionally, depending on the scope of your business plan you may also address such topics as marketing plans, operations plans and legal structure.

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Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Residential Cleaning Business Plan PDF Example

• February 28, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful residential cleaning business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your residential cleaning business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a residential cleaning business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your residential cleaning business concept into reality. Let’s dive in!

Our residential cleaning business plan is carefully crafted to include all essential elements needed for a detailed strategic blueprint. It outlines our service operations, marketing strategies, market environment, competitors, management structure, and financial forecasts.

• Executive Summary : Offers an overview of your Residential Cleaning business’s concept, including the range of cleaning services, market analysis , management team, and financial strategy.
• Services & Rates: Details the types of cleaning services offered, such as regular home cleaning, deep cleaning, move-in/move-out cleans, and specialized services like window washing and carpet cleaning. Also includes pricing structure.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the residential cleaning market.
• Key Trends: Highlights recent trends affecting the residential cleaning sector, such as the rising consumer demand for green cleaning services and the adoption of technology for service efficiency.
• Key Competitors : Analyzes main competitors within your service area and how your business differentiates itself, focusing on aspects like service quality, customer service, and additional services like eco-friendly cleaning options.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis tailored to the residential cleaning business.
• Marketing Plan : Strategies for promoting your cleaning services and attracting customers, including digital marketing, local advertising, and partnerships with local businesses.
• Timeline : Key milestones and objectives from the initial setup through the first year of operation and beyond.
• Management: Information on who manages the Residential Cleaning business, detailing their roles, experience in cleaning services and business management.
• Financial Plan: Projects the business’s 5-year financial performance, including revenue from cleaning services, profit and loss statements, cash flow analysis, and balance sheet, aiming for significant growth and profitability by the target year.

Residential Cleaning Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your residential cleaning business’s plan, offering a concise overview of your company and its services. It should detail your market positioning, the range of cleaning services you offer, including standard cleaning, deep cleaning, and specialized services, its operating regions, size, and an outline of day-to-day operations.

This section should also explore how your cleaning business will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your company’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the company’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your cleaning business’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

Detail the variety of cleaning services your company provides to cater to different needs, such as standard house cleaning, deep cleaning, move-in/move-out cleaning, and specialized options like eco-friendly cleaning solutions. Emphasize the customization of services to fit each client’s unique requirements, ensuring a thorough and personalized cleaning experience.

Explain your pricing model , which could be based on the size of the property (e.g., per square foot), the type of cleaning service (standard vs. deep cleaning), or a flat rate for specific packages. Ensure the rates are competitive yet reflective of the quality and reliability of your services.

Market Overview

Industry size & growth.

Begin with an overview of the residential cleaning sector, emphasizing its steady growth driven by factors like busier lifestyles and a heightened focus on cleanliness for health reasons. Highlight the industry’s resilience and the consistent demand for cleaning services.

Key Market Trends

Discuss trends such as the increasing preference for eco-friendly cleaning products, the integration of technology for service booking and management, and personalized cleaning plans catering to unique household needs.

Key Competitors

Address the competitive landscape, noting the variety from local independents to national franchises. Highlight your business’s unique selling points, such as specialized services, eco-friendly options, or superior customer care, to distinguish it from competitors.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the residential cleaning business, highlighting Strengths (such as professional and trustworthy cleaning staff, comprehensive service offerings), Weaknesses (including the challenges of differentiating in a competitive market, reliance on client retention), Opportunities (for example, the growing emphasis on home cleanliness and the potential for niche markets like eco-friendly cleaning), and Threats (such as economic downturns impacting discretionary spending on cleaning services).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through targeted advertising on local and digital platforms, promotional offers for new and referral clients, an engaging and informative social media presence that highlights the quality and reliability of your services, and active community involvement to build brand recognition and trust.

Finally, create a detailed timeline that outlines critical milestones for the cleaning business’s launch, initial and ongoing marketing campaigns, achieving client base targets, and evaluating opportunities for service expansion or enhancement, ensuring the business progresses with clear goals and adaptability to market needs.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the residential cleaning business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the residential cleaning business towards its financial and operational goals.

For your residential cleaning business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your residential cleaning business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your residential cleaning business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Cleaning Service Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Home Improvement » Cleaning Service

Are you about starting a cleaning business ? If YES, here is a complete sample cleaning service business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a cleaning business. We also took it further by analyzing and drafting a sample cleaning service marketing plan template backed up by actionable guerrilla marketing ideas for cleaning businesses.

So let’s proceed to the business planning section. As the business owner of a new cleaning business, you must spend your valuable time and resources in creating a business plan that will give you a head start in the industry and put you ahead of the competition curve from the onset.

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A Sample Cleaning Service Business Plan Template

1. industry overview.

The cleaning industry is almost always moving up the ramp of growth. The expansion of the industry has been specifically rapid in the past several years and experts believe that this exponential increase in the growth is not likely to be stunted anytime soon, at least not in the near future.

As a result, now is a better time than ever for start-up cleaning companies to embark on a journey towards reaching the lands of success in the cleaning industry.

In other words, it is an opportune time for entrepreneurs to start thinking about how they can initiate a highly profitable and successful start-up cleaning company that will cater to the demands of hundreds and thousands of customers in the city and the country.

Our goal is to address the needs of the customers who are looking for top notch cleaning services at reasonable prices for their homes or their workplaces. This need of the customers will be addressed by providing them with the very best cleaning services that will be conducted by highly skilled cleaning professionals working in the united states of America in the state of Illinois.

The characteristics that will set our business apart from the rest will be the top quality of our services, the efficiency of our workers and the first class hospitality treatment that our clients can expect from our professionals every single time.

2. Executive Summary

• Current Situation

We are a start-up cleaning company that was established in the year 2011 in the state of Illinois. The principal owner of our company is Stephanie Ryder who currently serves as the President of the Executive Committee of our company.

Mrs. Ryder has brought several years of experience in the cleaning service industry into our cleaning company, and it is this experience of hers that has helped the company overcome odds during the initial stages of its operations. The key figure in our company who must be mentioned in the same breath as Mrs Ryder is her sister, Clementine Orton.

She contributes greatly to our customer service department, the bookkeeping sector as well as other areas of our business that requires the expertise and experience of someone as knowledgeable, proactive and dynamic as Ms. Orton.

At this current period of our time, the company is looking for some much needed additional equity capital that will be a perfect addition to our own equity investment. Therefore the company is now looking to sign a deal with a bank for funding our inventory and our receivables.

We have assured several clients, both corporate and residential clients, in cities across the state of Illinois, especially in the city of Chicago, to provide a host of different cleaning services in their commercial complexes and residential buildings so that they can live in a clean, safe and secure environment without the fear of having their homes and offices turned into a dirty and inhabitable environment.

Once the financial arrangements for our inventory and receivables funding are finalized by the bank, we hope to resume our cleaning services and expand our services to cities across the state where we are yet to explore and leave a mark on.

• Key Success Factors

When talking about the key success factors, it all comes down to the vision and the goals of our principal owner Stephanie Ryder. It is her energy, exuberance and efficacy to take a start-up company from the realms of oblivion to the echelons of the cleaning service industry that we count on most as the key success factor of our company.

In addition to that, we believe that we have an impressive social network that will allow the business to smoothly float from one client to the other without having redundant periods of unemployment between contracts.

Since the cleaning business is based heavily on service, our priority is to hire the best cleaning staff members available around the country, and therefore our recruitment managers have been well equipped to select the crème of the crop when it comes to assembling a team of money making staff.

We refuse to provide cleaning services that are incomplete and those that fail to meet the expectations of our endeared clients.

This will allow us to give the very best service and cleaning product selection to various clients across the state without being distracted by the very different product and service demands of general market outlets in the cleaning industry. All of this and more will allow your business to draw success towards itself and compete with the very best in the industry for bragging rights and dominant market positions.

• Financial Situation/Needs

A total sum of $300,000 is the minimum that we require to effectively initiate our business and open our doors to our valued clients that who are waiting to subscribe to our top notch services.

The majority portions of the funds we receive will be used to finance and streamline the business operations until we start generating sufficient amounts of revenue and making enough profit to finance our own operations and expand these operations beyond our expectations.

Till then, we must be reliant on external finances whether it be in the form of the funds that we received from the bank or the funds that have been granted to us by the principal owner Stephanie Ryder, the immediate members of the family, her relative, friends, co-workers and previous employers and business partners.

According to our estimations, within the next 2 years (give or take 3 months) the company will have enough clients and will be carrying out the required number of deals to generate healthy revenue and become profitable. Our calculations and research work also tells us that within 4 years of breaking even, the investors in our business will be able to retrieve the entirety of their funds and will be able to cash out with ease.

The founding partners of our company will have the option of purchasing the investment stake or substituting the replacement stake with extra bank funding after the completion of the first 4 years of full-fledged operations provided that the company breaks even and earns considerable profit.

3. Our Mission and Vision Statement

The vision of our company is rather quite simple. We hope to become the first name in the shopping list of homes and offices when they are looking for cleaning services that can lend them a helping hand in creating a beautiful living or working environment.

We will reward our clients for making us their first choice by providing them with cleaning services that are equal, if not better, than the best cleaning service available to them, and one that is certainly most affordable if the client decides to sign a long term contract with us. We do not want to simply become a provider of cleaning services or a supplier of cleaning products.

Rather, we want to be known as a team of cleaning experts who the entire state can rely on to keep their homes and offices sparkling clean and refreshed.

We want to help build a state where people no longer have to compromise with their living and working conditions courtesy of our cleaning services. A cleaner and greener world is certainly our primary objective for starting this start-up business.

• Securing verbal commitments from our first batch of commercial clients who are willing to sign a 6 months contract is complete.
• Securing verbal commitments from the batch of commercial clients who are interested to subscribe to our services for a trial period of 1 month is complete.
• Securing verbal commitments from the first batch of commercial clients who are willing to sign up for our services for a shortened term of 3 months is currently underway.
• A warehouse lease for 6 months has been signed.
• First written orders from suppliers for the next 6 months have been received.
• Purchase of vehicles necessary to transport cleaning products and equipments is currently underway.
• Full catalogue of services and products (used for conducting services) has been completed and revised.
• Presentation to potential investors who are looking to add their money in the investment pool is currently underway.
• Presentation to banks who will be interested to finance our operations and inventory is currently underway.
• Employee recruitment for 3 different cleaning teams is now complete.
• Employee training for 3 different cleaning teams is currently underway under the supervision of professional mentors and experts hired temporarily.
• Securing the insurance for the entire cleaning business is now complete.
• Devising the employee policy is currently underway and is being conducted by Stephanie Ryder and Clementine Orton.

4. SWOT Analysis

• Opportunities in the Cleaning Industry

The room for success in the cleaning industry is quite vast. As the number of commercial buildings and residential homes increase, the demand for cleaning services is likely to enhance along with it.

Furthermore, the healthcare industry and organizations in charge of advocating eco-friendly business practices makes it quite a necessity for businesses around the country to improve sanitation and hygiene standards in their workplaces which compels them to seek the services of cleaning companies.

Therefore, this market offers us terrific growth potential, which we are planning to capitalize on with all our expertise and ambition.

This market may not be the largest in the country, but it is certainly one where a newcomer like us will receive abundant opportunities to register progress in leaps and bounds as long as we have the correct business philosophy and are implementing the right business strategies.

• Threats and Risks

As a small cleaning firm that will be taking baby steps towards growth and development for at least the foreseeable future; we do not anticipate any major reactions from our future competitors upon the entry of our business in the industry.

We are expecting that our introduction into the industry will remain a low profile one and is likely to go unnoticed by some of the more major corporations which rule the cleaning service industry. We also do not think that some of the lesser known cleaning service companies that have been in the industry far longer than us will be have any distinct reactions to the initiation of our business.

However, in the case that they formulate plans to drive us further away from competition, we have come up with contingency plans of our own that will help us survive the threat of expulsion from the industry and assist us to overcome the risks that are associated with engaging in fierce competition with the experienced business owners of established commercial sector cleaning companies.

Competitive Strategies

• Key Competitive Capabilities

Most of the start-up cleaning companies have their sights set on the residential sector, mainly because of their lack of confidence and belief to compete with the major players in the commercial sector. This will not be the case with our company.

We will become one of the very few start-up companies in the state of Illinois which will focus all of its finances, resources and marketing strategies in climbing up the ladder in the cleaning industry and rapidly acquiring larger portions of the market share.

We will not have to compete with a big number of start-ups in the commercial sector, therefore our progress or advancement into the big leagues of the industry will not be hindered by too many competitive obstacles or hurdles in the way.

Our major advantage however lies in the incredible amount of expertise and experience that our principal owner Stephanie Ryder will be bringing into the equation.

As an entrepreneur who has had her fair share of successes and failures in the last decade, Stephanie will have a clear understand of the strategies and tactics that are required to get us across the finishing line ahead of others and avoid major disasters that our competitors may push us into.

The fact that we will be assembling a cleaning team of experienced professionals blended enthusiastic and energetic college students will allow us to achieve a working dynamic that will push our efficiency higher than that of other companies.

Basically, our company will form a cleaning staff that will strive to outwork and outsmart employees of other cleaning companies.

In an industry which is heavily reliant on service, the key is to employ workers who are willing to put in the best performance within the shortest period of time available. Our extensive and rigorous training programs will allow our workers to develop themselves, sharpen their skills at all times and stay updated with the latest developments in the world of cleaning products and equipment.

Our training facility for the workers will turn out to be a game changer and a breeding ground for the best workers in the cleaning industry in the country.

• Key Competitive Weakness

Our key competitive weaknesses stem from our lack of experience being a start-up company. We may have the best cleaning staff in the country assembled, but that will not allow us to strike deals with numerous clients at the same time.

Therefore, our availability is something that may compromise our revenue and income generation. We have a limited number of workers who will not be overworked severely according to the company policy.

Therefore, it will not be possible for us to bring in a massive number of clients every month. We hope to tackle this problem by finding ways to maximize our income and profit generation. That will allow us to employee more workers, even individual contractors with a part time schedule, and we can plan on increasing our portfolio of monthly or annual clients.

Since our current business plan ( which is based on the current financing and funding that is available to us ) only allows us to operate within the boundaries of the state of Illinois, our company will have limited reach unlike the other major corporations in the industry which are willing to provide their services all across the country.

Therefore, we will be missing out on a major chunk of the industry market which is outside the state of Illinois and that will result in a series of missed opportunities that could quite possibly hurt our finances considerably in the long run.

If we are to compete with the major names in the industry, we must generate enough income to expand our business beyond the borders of Illinois and give clients around the country an opportunity to be impressed by our top notch services.

5. MARKET ANALYSIS

• The Overall Market

Before you proceed, it is important to note that this is just an extract of our in-depth marketing plan. Here is the full sample cleaning business marketing plan template.

The overall size of the cleaning industry according to most estimates is somewhere around $750 million in the United States of America.

The state of Illinois is a major location in the industry mainly because of the highly industrialized and commercialized city of Chicago where cleaning services have become a necessity in nearly every neighbourhood that is flocked with commercial complexes and residential buildings.

The analysis of the cleaning industry be easily divided into two categories due to the distinct nature of the two kinds of services that cleaning companies in this industry concentrate on. The first is the commercial cleaning service and the second is the residential cleaning service.

The market analysis for both of them must be done separately because the nature and intensity of the demand in both of them are highly different.

Commercial clients usually demands cleaning companies that can provide them with state of the art janitorial services and garbage removal and disposal services. Residential clients on the other hand look for cleaning companies that can provide comparatively less heavy duty services such as carpet cleaning, upholstery, 6 hour maid services, vacuuming etc.

Changes in the Cleaning Industry Marketplace

During the time of the depression, the office rent rates went up and that comprised the ability of several corporations and large businesses to afford cleaning services. Since the depression faded way into oblivion, the office rent rates have somewhat become flatter and companies and corporations have regained the need and ability to subscribe to cleaning services.

With that being said, certain cities in the state of Illinois are experiencing a rise in rent of residential spaces. If the rates continue to rise in a similar fashion, then cleaning companies who cater to residential clients will be forced to make their prices more competitive and increase the efficiency of their projects.

This may sound like an intimidating scenario for most start-up cleaning businesses, but our company sees this as an opportunity to adapt, evolve and let the market changes mould our path to success.

One of the major changes that led to a boom in the cleaning industry in the recent years is the development and increased authority of the healthcare industry. Residing and working in unclean and filthy places posed several health hazards to residents and workers around the country.

This forces the home owners and corporate heads to resort to cleaning services, since their personal cleaning professionals unable to meet the standards that were set by the esteemed organizations in the healthcare industry.

As a result, cleaning companies were suddenly exposed to far more contracts than before, and most of the clients preferred to have long term arrangements with the cleaning companies instead of having a one off affair with the cleaning services.

One lesser known factor that influenced the growth of the cleaning industry is the ever increasing demand for aestheticism and visual appeal in homes and offices around the United States of America. People want their homes and offices to look good from both the inside and the outside. As a result, they cannot afford to have dirt and filth lying around in their office or residential space.

This prompted them to seek the professional help of cleaning services. Cleaning companies around the company are making sure that homes and offices retain and maintain the visual appeal with which they were built so that they do not become labelled outdated or unsuitable for future tenants.

Market Segments in the Cleaning Industry

Most cleaning companies do not provide an all encompassing service. The cleaning service itself can be divided into various segments, and the demand for these segmented services in the commercial or residential market is quite different from one another.

Some of the most common segmented services include janitorial services, maid services, window cleaning services, carpet cleaning services, dry cleaning, vacuuming, furniture polishing, washroom cleaning, waste removal and disposal etc.

We understand the diversity in the demand for these services across various platforms. For example, it would be erroneous for us to assume that the market demand for window cleaning in commercial complexes is the same as the market demand for window cleaning in residential homes in the suburbs of Illinois.

6. Our Target Market

One of the more impressive aspects of the cleaning industry is the endless possibilities it provides when it comes to the target market and customers.

Sure, each cleaning company that establishes itself in the cleaning industry has its own niche and therefore its own target market and clients. However, for a start-up company like ours, we had the luxury of choosing from a wide selection of target customers.

In the commercial sector, businesses ranging from small companies to large corporations are all in need of cleaning services of one kind or the other. Schools, colleges, libraries and other variants of educational institutions too require the assistance of cleaning companies to provide a cleaner, safer and health hazard free studying environment for the bright minds of tomorrow.

In the residential sector, there are those living modern day busy urban lives who hardly have time to make their bed and keep their shoes aligned. For them, maid services are perfect to restore some order in their homes and their lives. Then again, there are clients within the residential sector who are looking to provide their newborn children with a cleaner and safer abode.

This is when they call upon the cleaning service companies to help make their homes a better place for their children to live in. As far as our operations are concerned, we are looking to cater to the commercial clients simply because we believe that the post depression era in the United States will turn these clients into profitable prospects and accounts for us.

Since we are equipped with the right size of cleaning staff and the appropriate cleaning equipments, we believe that we can cover massive office spaces as long as the clients appoint us a reasonable deadline. Window cleaning services, janitorial services and waste removal services in collaboration with the city authorities will be the major concentration areas of our business going forward.

With that being said, we will be keeping a watchful eye on the residential sector and always be open to the idea of expanding our business if lucrative opportunities present themselves.

• Customer Buying Decisions

Whether or not a client will express their interest to subscribe to a cleaning service company will depend on two things. The first is the expertise and experience of the cleaning service company which is known to people in the neighbourhood, city or the state.

Secondly, the effectiveness and the efficacy of the marketing and advertising strategies that are created by the cleaning company. There can also be a third factor in the mix, and that is the company’s ability to impress their clients during trial periods of service, if there are any on offer.

Our company, being a start-up cleaning business, will lack the experience and renown that is required to draw in new clients.

However, what we lack in experience, we will make up with the high quality of services during the trial cleaning sessions that we will offer to our clients and also through the dynamism and strong appeal of our outbound and inbound marketing campaigns. We hope to build a brand that can consistently influence the buying decision of the customers in the industry.

7. SALES AND MARKETING STRATEGY

• Marketing Strategy

Socialization will be at the centre of our marketing strategy. We believe that in order for our business to thrive, we must reach out to people and give them genuine reasons to subscribe to our services. Our brand of marketing will be an aggressive and effervescent one, where we will strive to convert every potential prospect into a client within a period of 30 days.

This is the reason why we will be channelling our resources towards inbound marketing, as it allows us to connect with potential clientele and stay in touch with them at all times.

Not only will be having our own website, blog and newsletter programs, but we will also be taking our business to the social media platform, where the goal would be to change people’s general perception towards cleaning service businesses and keep them informed about the advantages and benefits of hiring a cleaning service company, using both a direct and indirect (more subtle) approach.

Advertising Strategy

Our advertising strategy will be no less exuberant than our marketing strategy. We believe that it is all about forming a brand and enticing people to associate themselves with the brand in ways that appeal to them the most. Unlike other cleaning companies, we do not simply want to sell services that people can make use of. Instead, our goal is to sell experiences that people can thoroughly enjoy.

For example, our janitorial service advertisements will be specifically addressing the needs of those business owners who want to provide a wonderful working environment for their employees and thus curb down the number of complaints about their company’s working conditions.

• Sales Tactics

Once a client shows interest in our cleaning service, our sales team will be implementing a number of different tactics to retain the interest of the client and make sure that a contractual agreement is reached.

In order to do this, we will be offering our first time customers with various unknown complimentary services and discounts that will turn out to be a surprise package for them and will thus intensify their desire to contractually obligate us to clean their offices. The idea is to make the clients feel that they are getting more than what they are paying for.

Our approach to generating publicity for our business will be divided into three steps. The first step is to convince trade magazine to publish a feature on our start-up company and the potential of our services to change offices across the neighbourhood.

The second step is to send our representatives to the local radio stations to promote our business and educate listeners on what we have in store for them. The third and final step is to partner up with manufacturers of cleaning products and provide discounts on our services to people who purchase their cleaning products.

Sample Housekeeping Service Business Plan

Housekeeping company business plan sample.

If you have been thinking of starting a housekeeping business for a while now but you do not know how to go about it or how to write a business plan for your housekeeping business then this article is exactly for you.

In this article, I will be giving a housekeeping business plan that you can use as a guide in writing yours.

Here is a sample business plan for starting a residential, office or hotel housekeeping business.

Business Name: LawsonHousekeeping Business

TABLE OF CONTENT

Executive Summary

• Business Description
• Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis
• Sales and Marketing Strategy
• Financial Plan

Competitive Advantage

EXECUTIVE SUMMARY

Housekeeping is a business that has been in existence since people started having what we call ‘home’. This is a business that thrives well and has always been successful once its owner has a connection with the influential people who need professionals to care for their homes.

The cleaning industry is one of the industries at the top of the ramp of growth and its expansion has been rapid over the years which is not expected to go down in the nearest future.

BUSINESS DESCRIPTION

Lawson Housekeeping Business is a well registered and licensed residential business that is focused on serving the upper-class families in Los Angeles, California. The business will serve wealthy and affluent households of both the single and two-income earners. It will be a home-based business with Grace Lawson as the owner and chief executive officer.

The main objective of the business is to offer a service whose number one goal is to exceed customers’ expectations.

OUR PRODUCTS AND SERVICES

Because various services can be offered by housekeeping businesses, we have decided to satisfy our customers by offering the following services:

• maid services
• dry cleaning
• janitorial services
• furniture polishing
• waste removal and disposal
• washroom cleaning
• carpet cleaning
• window cleaning

VISION STATEMENT

The vision of Lawson Housekeeping Business is to be a one-stop housekeeping business in Los Angeles offering the best professional services to our customers and also to develop a business living off its cash flow.

MISSION STATEMENT

Our mission is to provide our customers with cleaning services in a professional and trustworthy manner and also to offer services that go beyond our customers’ expectations to satisfy them.

BUSINESS STRUCTURE

Our wish is to succeed in the industry of cleaning and one of the ways to guarantee success is having a right business structure put in place and in doing so, we have decided to hire hard-working, passionate, honest, and customer-centric professionals to occupy the following positions:

• Chief Executive Office
• Business Manager
• Human Resources Manager
• Cleaning Professionals

MARKET ANALYSIS Market Trend

The cleaning industry is not new, it has been in existence for years and one latest trend is the appearance of business in the online world. Thus, we have also decided to create an online presence for our business by creating an online official website where information about the business is disseminated and publicity is enhanced.

Target Market

In making the business grow well and after studying the environs, we have deiced to make following the target market of our business:

• small companies
• large corporations
• other educational institutions
• residential sectors
• Homes in urban areas
• commercial clients
• office spaces

SALES AND MARKETING STRATEGY

In making the business move forward in the industry, we will ensure that effective marketing and advertising strategy is made.  And also to ensure that the business gets to the top, we have decided to employ the following techniques:

• offering discounts to the first set of customers and regular customers of our business.
• ensuring and enhancing a one on one relationship with our customers through the use of CRM software.
• offering quality and reliable services that exceed our customers’ expectations.
• sponsoring relevant programs in the neighboring communities.
• advertising the business in both prints, electronic and online media.
• having an official website where regular advertisement and update is done.

FINANCIAL PLAN

The business has gotten 80% of the startup capital which is $90,000  and the remaining 20% will be gotten as a loan from banks and also from personal savings

COMPETITIVE ADVANTAGE

We are well aware of the competitiveness of the cleaning industry and we have decided to use two things as a competitive advantage for our business which is expertise and experience. Because we are new in the business, we might lack in the area of experience but we have decided to replace what we lack in experience with high quality of services during the trial sessions that will be done for customers.

This is a sample of a housekeeping business plan that can also be used as a guide in writing your housekeeping business plan. This is a business owned by Grace Lawson to be located in Los Angeles, California. SAMPLE HOUSEKEEPING COMPANY BUSINESS PLAN EXAMPLE

Being detailed is perhaps the best requirement for setting up a housekeeping firm. Second, is to create a business plan.

If you have what it takes to start a house cleaning business, then you should read on.

This article contains a housekeeping business plan sample. With the right business plan sample, coming up with a business plan for your housekeeping firm will not be a challenge.

That said, below is a housekeeping business plan sample;

Business Name:   Manny housekeeping firm

Manny housekeeping firm is a registered housekeeping firm that will be located in Los Angeles, California. This firm is positioned very close to a densely populated residential estate in Los Angeles.

Manny Housekeeping Firm is not into the housekeeping industry just to make up numbers, we have come into this industry to set a trend as well as to become a very highly rated house cleaning brand in Los Angeles, the United States and also other major cities in Canada.

We have quality and excellence as our watchwords. As a result of this, we will do the extra if necessary to make sure that our prospective clients get the best value for their monies if they choose to work with us.

Products and Services

Manny Housekeeping Firm is perfectly equipped to offer some of the very best services that are obtainable in the housekeeping industry. At Manny Housekeeping Firm, we have the intention to make sure our customers are satisfied with any service that we offer them. At the moment, our services include;

• Swimming pool maintenance
• Swimming pool cleaning
• Snowplowing
• Parking space sweeping
• Window washing.

At Manny House Cleaning Firm, our vision is to become the most patronized housekeeping firm in Los Angeles, in other cities in the United States and major cities in Canada.

At Manny House Cleaning Company, our mission for stepping into the housekeeping industry is not different from the basic reason for starting a business. We have come into this industry to make high profits.

However, beyond that, we want to make top-notch house cleaning services available to people from all walks of life.

In addition to providing top-notch house cleaning services to the residents of Los Angeles, we also want to become a yardstick for measuring the success of any house cleaning firm in the United States.

We are not ignorant of all that is needed to achieve all that we have yet to achieve. We know that to become a household name in the housekeeping industry, we will need to put the right foundation in place as well as take the very right step at every point in time.

Now, to ensure that all the goals that we have set for our business are achieved and in due time too, we will ensure that we hire only individuals that are not just dedicated to working but are also very good at paying attention to details.

In addition to this, we will make sure that our employees are very well paid and possess excellent customer service skills.

Market Analysis Market Trend

There are several factors on which the housekeeping industry is dependent. Some of them are the standard of living, the cost of living of the residence that patronizes housekeeping firms.

Also, the increase in the awareness of climate change as well as global warming has positively affected the housekeeping industry.

Housekeeping companies also depend on a lot of the state of the economy. When there is a boom in the economy, lots of families have huge disposable incomes. As a result of this, they can easily pay for the services of housekeeping firms.

However, in cases of the bad economy, lots of housecleaning firms turn to other related services to stay above water.

Sales and Marketing Strategies

Many housekeeping firms have gone ahead of us in the house cleaning industry. To make it very rapidly to the top, we have come up with some strategies. Some of these strategies include;

• We will make our handbills available at public places such as banks, hospitals, and pools
• We will ensure that we have a strong online presence. These involve building a website, having a Facebook page as well as Twitter and Instagram handles.
• We will also ensure that our staff is very well paid.

To help us make the best out of this business, we have carried out our research. We have come up with a list of those that will gain the most from our business. Our target market includes;

• Campgrounds

Financial Plan Source of Startup Capital

Not much is needed to start up a housekeeping firm. To start up our house cleaning firm, we will need $20,000. This amount will be used to get the needed equipment as well as get an office space. We have 40% of this amount already.

The remaining amount will be gotten from the bank.

This business does not require any skill to get started. This has led o a high level of competition in this industry. To help us compete favorably in this industry, we have positioned our company very close to a densely populated estate.

READ: Molly Maid Franchise Info

Also, we have acquired a state of the art equipment that will help us function more effectively than our competition.

This is a business plan sample for Manny’s housekeeping firm. It will be located in Los Angeles, California. It will be.

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ESOPs Offer Tax-Efficient Business Succession in an Estate Plan

Employee stock ownership plans offer a tax-efficient estate planning opportunity for business owners to pass the wealth-generating entity to their people who own shares in it.

Typically, an ESOP transaction is a significant liquidity event for the current primary business owners. They need to create an effective succession strategy in alignment with their wishes. Planning may be done independently from and prior to any anticipated ESOP transaction to maximize potential tax savings.

Benefiting Loyal Employees

Many businesses have dedicated employees whom the owners would like to reward by sharing some of the future upside of the business’s success. Essentially, an ...

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How to Start a Cleaning Business

Candice Landau

11 min. read

Updated April 12, 2024

Free Download:  Sample Cleaning Service Business Plan Template

So, you’re in the market to start a cleaning business? You have the skills. There aren’t that many hurdles or license requirements compared to other operations. And you can get started fast and affordably.

The thing is, you’re not quite sure what, exactly, is involved in starting a cleaning a business.

In this guide, you’ll get a better sense of the industry, what skills you should develop in order to be successful in it, and how to go about starting your own operation.

You will also find information provided by two people currently involved in the industry: Matthew Mercuri, Digital Marketing Manager at Dupray, and Simon Brooks, who founded a cleaning company that was featured by NBC . Simon is testimony to the fact that yes, anyone really can start a cleaning business.

• 1. Overview of the industry

The cleaning services industry is comprised of janitors and cleaners, maids and housekeeping cleaners, first-line supervisors of housekeeping and janitorial workers, and building cleaning workers.

According to the U.S. Bureau of Labor Statistics , as of 2023 there were 2.2 million janitors and cleaners in the U.S., 840,00 maids and housekeeping cleaners, 173,000 first-line supervisors of housekeeping and janitorial workers, and 14,000 building cleaning workers.

According to data from PayScale’s salary questionnaire, house cleaners, nationwide, earned an average of $19.70 per hour for pay. Most were women who claimed a high level of job satisfaction. However, just 3 percent reported having health care benefits such as medical, dental, or vision plans.

Products that sold best, and that were used most by the commercial cleaning industry, included brands such as P&G, 3M, Spray Nine, and SC Johnson. Cleaning managers cited high quality and effectiveness of the products, as well as a low price point as key to adding value.

• 2. Skills you need to start this business

Cleaning other people’s houses and offices is a dirty job—pun intended! More than that, it’s an intensely personal job as you will be entering someone’s home, or a private office space that may contain confidential data.

The people that hire you are taking you into their trust.

To be successful in this industry, you will need a number of skills and select character traits. If you do hire employees, they will also need these characteristics:

• Trustworthiness
• Diligence, or the ability to get a job done
• An eye for detail
• The ability to focus
• Excellent timekeeping and time management skills
• Physical stamina and strength
• A polite and professional manner

While it’s important to develop and maintain a positive relationship with your clients, you are not entering a house or office to socialize. A professional manner should be adhered to at all times. This will count greatly in your favor if the client ever has friends who ask for a referral.

If you want to learn more about your own strengths and weaknesses, you can conduct a SWOT analysis on yourself (as well as your company), or you can take this quiz that will help you determine where your strengths lie.

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• 3. Market research and business idea validation

It’s not hard to see why starting a cleaning business is such a popular option: It requires little upfront investment and is not a highly skilled business (in the simplest understanding of that concept) with many barriers to entry. Just about anyone can start doing it.

Of course, while many people may be able to start a cleaning business, not everyone can turn it into a thriving business. To do really well, you need business smarts and you need to stand out from the crowd.

This is where market research comes in.

Don’t skip your market research

Because you’ll be entering an already-saturated market, you will need to figure out a way to differentiate your service offerings. Sometimes this is referred to as figuring out your unique selling proposition, or USP.

Getting a handle on what you specialize in and how you operate—different to your competitors—will come in handy later on. It will help you find customers, and craft the right marketing messages so that they choose you!

Here are some things you might want to think about:

• How far are you willing to travel? 10 miles, 20 miles, 50 miles?
• Will you offer domestic, or commercial cleaning services? Will you offer both?
• Will you charge by the hour, by the room, or in some other way?
• Will you work weekdays and weekends?
• Will you serve everyone, or a select group, perhaps targeted by income bracket, age group, or something else?
• Will you do everything yourself or hire employees?
• What will your role be? Worker or manager?
• What will you pay yourself? And your employees?

If you’re not quite sure how to answer the above questions, you could take a look at the cleaning businesses in your area. Look at what they charge, how they charge, and who they seem to be targeting.

Beyond scouring the competition, conduct your own market research. Here are some additional resources to help you do it.

Pricing your services

Once you’ve figured out who your ideal target audience is, where they’re located, and what type of cleaning services you’re going to offer, you’ll have a much easier time pricing your services.

If you’re going to go down the route of creating estimates for every new contract, you might want to consider a few things.

Factors to consider when pricing your services:

• The size of the house or office (how many rooms?)
• How often you will be cleaning
• When you will be cleaning
• Special requirements such as cleaning ovens, windows, and so on
• Your own experience
• How many people will be involved in cleaning (just your or your team?)
• How you want to charge—by the hour or by the job

Don’t go down the route of charging too little for your services. Not only will you lose money, but people looking to hire you might not think you offer a great service. By that same token, don’t overprice. Take a look at what other companies are charging and be prepared to negotiate.

According to Care.com , in metropolitan areas, individual housekeepers usually charge between $17 and $21.50 per hour. Naturally, you’re going to need to figure out what your target audience is willing to pay. If you’re going into the eco cleaning business and choosing only eco-friendly brands, you can probably charge more.

Here are some additional  strategic ways to price your services. And, you can always start by first determining your own hourly rate: Look at plenty of websites and apps to get a feel for what others are charging.

Validating your idea

So, you’re at a stage now where you know some important things:

• You’ve documented your key assumptions about your business
• You’ve spoken to your customers
• You’ve got a sense of what people are willing to pay
• You know what your startup costs are and what you have to purchase to start

You should now have the information you need to determine if there’s enough interest in your idea to move forward. At this point in the process, we recommend creating a one-page pitch for your business. Either way, by the end of the process, you’ll have a much better handle on who you are, what your competitive advantage is, and who your customers are.

You can learn more about validating your idea in our guide.

• 4. Getting funded and writing a business plan

If you’re going to need an injection of capital in order to get your business going, you’re more than likely thinking of getting a bank loan. If this is the case, you will need a business plan.

Typically, domestic cleaning business operations need very little upfront investment and as such, can bootstrap their business idea, or get started as a part-time operation.

If, however, you are considering a large operation, perhaps a commercial cleaning service , you may want to invest in equipment and more expensive commercial supplies. In this case, you’ll likely need some startup capital.

If you’re considering opting into a franchise, you will need to meet a different set of requirements. You’ll need enough money to buy into one, a good credit history, management experience and skills, and to remember that you’re not the only one in control of the business.

For help on figuring out whether a franchise is right for you, see the FTC’s consumer guide to buying a franchise.

If you do need funding before you can start, there are a few options for you. Let’s review them:

• Bootstrap your business with a side business
• Take out a loan
• Ask friends and family for help
• Seek alternative funding sources

If taking out a loan is an option you’re interested in, speak with the SBA . You can find a local office using their search, and then get help figuring out which loan best suits your needs. To learn more about SBA loans, see our Complete Guide to SBA Loans.

If your credit is in disrepair, today it’s even possible to crowdsource money for a loan! That’s what Simon Brooks did with his social lending site called Kiva .

Simon says, “Our mission is to ‘clean up the cleaning industry,’ which is known for its low pay and culture of fear… Our business model fixes them all.”

Simon says, “I started this business with zero money in my pocket. Six months later we’d moved into our own Palo Alto office and are a viable business. Ours is a good story that shows you only need an idea and tenacity to get going.”

Writing a business plan to get funded

If you are going to go down the route of asking a bank to fund you, you’re definitely going to need a business plan. Lenders will want to see you’ve thought everything through and will pay special attention to the financial section of your plan. Make sure you understand this section.

It also helps to go in knowing how much money you need. In general, it’s better to ask for less, enough to get you started and going, and then to ask for an additional loan later. This is because a bank will be much more likely to give you another loan if you’ve made good on your last one and can show you’re running a profitable operation. It also minimizes your own risk.

Below you will find a selection of sample business plans. Start with a one-hour business plan (something you probably did when you were doing market research), then move to the traditional plan.

Free cleaning business sample plans

On Bplans, you have access to a library of over 550 free sample business plans. Within the services industry, there are a few different cleaning business plans. You can use these plans to get a better sense of how to write your own.

• Cleaning service business plan
• Janitorial service business plan
• Cleaning products business plan
• Carpet and upholstery cleaning services business plan

Dig deeper: How to write a cleaning service business plan

• 5. Making it legal

If you haven’t already, be sure to check out our business startup checklist.  This includes all the things you’ll need to do before you can be considered a legal entity, from choosing a business name through registering for an employer identification ID.

Be sure to register a name that is uniquely your own. It will make it easier for others to remember, will give you a better chance of competing for online real-estate that you can own (a domain name and social media profiles), and will mean you don’t inadvertently send business your competitors’ way.

Some of the key things you’ll need to start with include:

• Registering a business name
• Applying for a federal tax ID number
• Choosing a business structure
• Setting up payment systems, if you’re not just taking cash

You can read more about formally setting up a business in our business startup checklist. If you need additional help, speak with a lawyer.

• 6. Opening your business and marketing it

As a service business, you will rely heavily on your customers for further business. Ensuring you have a process in place to receive reviews, comments, and feedback right from the start will go a long way toward helping you build a reputation.

Ideally, your existing customers will refer acquaintances, friends, and family to your service, so be sure to uphold your values and the things you stand for.

Before you open your business, consider marketing a promotional offer:

Is there some discount or benefit you can provide anyone willing to give your business a try? Maybe you can offer a free additional cleaning service if someone signs up for two services. Or you could offer a free hour of cleaning, or discounted hour of cleaning in exchange for a referral.

Sites like Postcardmania, offer excellent deals on postcards you can send out to prospects via mail.

• 7. Resources for cleaning businesses

Cleaning business associations and forums:

• International Cleaning and Restoration Association
• Building Service Contractors Association International
• International Executive Housekeeper’s Association
• ISSA: The International Sanitary Supply Association

Cleaning supply websites:

• Grainger Industrial Supply
• Office Depot Cleaning Supplies
• Amazon’s Janitorial Supplies

Interesting articles and blogs on the topic:

CleanGuru YouTube Channel:  A YouTube channel that covers everything you could want to know about the industry.

The Janitorial Store: Learn everything from bidding and estimating through marketing your business.

Candice Landau is a marketing consultant with a background in web design and copywriting. She specializes in content strategy, copywriting, website design, and digital marketing for a wide-range of clients including digital marketing agencies and nonprofits.

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331 Swiss International passengers get stranded 20 hours in Kazakhstan after plane goes off runway

Swiss international air lines flight makes 'stopover,' gets stuck during attempted takeoff.

Lufthansa Airlines Boeing 747 seen bouncing off LAX runway

Lufthansa Airlines Boeing 747 makes hard, bouncing landing at Los Angeles airport on Tuesday, video shows. Courtesy: Airline Videos Live via YouTube

Hundreds of air passengers had to wait nearly a day to carry on with their travels after their plane got stuck in the mud attempting to take off after a "stopover" in Kazakhstan on Saturday.

Swiss International Air Lines Flight 161's intended travel route was from Tokyo to Zurich. Instead, it stopped at Astana International Airport due to a medical incident, the airline confirmed to FOX Business.  

"The passenger concerned was handed over to medical personnel on site," Swiss International Air Lines said in a statement.

When the Boeing 777 prepared to take off again, Astana's taxiway was closed, which meant the pilots had to try to turn the plane around 180 degrees while still on the runway. 

LUFTHANSA CONFIRMS 'ROUGH LANDING' BY BOEING 'TRAINING FLIGHT' CAUGHT ON CAMERA BOUNCING OFF LAX RUNWAY

A Swiss International Air Lines Boeing 777-300ER arrives at Los Angeles International Airport at the start of the Labor Day holiday on Aug. 31, 2023, in Los Angeles, California. (AaronP/Bauer-Griffin/GC Images / Getty Images)

"The aircraft's nose wheel got caught in the grass," according to one user on X. Post pictures show the plane stuck in mud. It was towed back onto the runway before being checked for any damage.

As for the passengers, Austrian Airlines stepped in to help its "sister airline," the company confirmed to FOX Business.  "Austrian Airlines sent a Boeing 777-200 aircraft to the Kazakh capital Astana to transport the passengers of SWISS to Vienna," a statement reads. The 331 passengers took off 20 hours after their first plane landed in Kazakhstan. 

After that, Swiss International Air Lines dispatched another 777 to take them from Vienna to Zurich. 

Both Austrian and Swiss International Air Lines are part of Lufthansa group. 

SWISS AIR FLIGHT TAKEOFF FROM NYC TO ZURICH ABORTED AFTER 4 JETS CLEARED TO CROSS RUNWAY: REPORT

Swiss Air Boeing 777 at Los Angeles International Airport on June 18, 2017, in Los Angeles, California. (FG/Bauer-Griffin/GC Images / Getty Images)

"We thank all our passengers for their understanding and patience in this exceptional and unforeseen situation," Swiss told Business Insider. "We apologize once again for any inconvenience caused. A big thank you also goes to all the employees involved for their tireless and outstanding efforts."

No passengers were injured, and the plane that got stuck was cleared to return to flying after being checked out by airline technical specialists in consultation with Boeing, local and Swiss authorities. A new Swiss International Air Lines crew will transfer the aircraft to Zurich as soon as possible, the airline said.  

In this photo illustration, the Swiss International Air Lines logo is displayed on a smartphone screen.  (Rafael Henrique/SOPA Images/LightRocket via Getty Images / Getty Images)

Back in April, a Lufthansa flight from Frankfurt to Los Angeles had a "rough landing" at Los Angeles International Airport. 

The Boeing 747-8 was caught on camera by LA-based Airline Videos Live, bouncing off the runway and attempting to land again before taking off, circling around the airport and then finally landing safely after its second attempt. 

Days prior, a Swiss International Air Lines flight traveling from New York City to Zurich had to abort takeoff, averting a "potentially dangerous situation," the airline confirmed.

Flight LX17 from John F. Kennedy Airport left the gate at 4:21 p.m. April 17, according to FlightAware. The aircraft was cleared for takeoff at the same time an air traffic controller on another frequency cleared four other jets to cross the runway, according to audio obtained by NPR. 

CLICK HERE TO READ MORE ON FOX BUSINESS  

"Due to the high level of situational awareness and quick reaction of our crew, a potentially dangerous situation was quickly de-escalated," Swiss International Air Lines said in a statement to FOX Business.

How To Write a Cleaning Services Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for cleaning services businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every cleaning services business owner should include in their business plan.

Download the Ultimate Cleaning Business Plan Template

What is a Cleaning Services Business Plan?

A cleaning services business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Cleaning Services Business Plan?

A cleaning services business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Cleaning Services Business Plan

The following are the key components of a successful cleaning services business plan:

Executive Summary

The executive summary of a cleaning services business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your cleaning services company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your cleaning services business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your cleaning services firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a cleaning services business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the cleaning services industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a cleaning services business may include:

• Small businesses
• Commercial businesses
• Industrial businesses

List the needs and wants of each customer segment, as they relate to your cleaning services. For example, a small business owner may need their office cleaned on a regular basis, but may not have the time or resources to do it themselves. Conversely, a homeowner may want their home cleaned but may not be willing to pay for professional services.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or cleaning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your cleaning services business via word-of-mouth.

Operations Plan

This part of your cleaning services business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a cleaning services business include reaching $X in sales. Other examples include expanding to a new city or adding additional services.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific cleaning services industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Cleaning Services Business

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Cleaning Services Business

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup cleaning services business.

Sample Cash Flow Statement for a Startup Cleaning Services Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your cleaning services company. It not only outlines your business vision, but also provides a step-by-step process of how you are going to accomplish it.

Now that you know what should be included in a cleaning services business plan, it’s time to get started on writing your own. The template we’ve provided can help you get started, but don’t forget to personalize it to reflect your unique company and its goals.   

Finish Your Cleaning Business Plan in 1 Day!

Wish there was a faster, easier way to finish your Cleaning business plan?

With our Ultimate Cleaning Business Plan Template you can finish your plan in just 8 hours or less!

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More From Forbes

Will kamala harris proposed 28%tax rate change choice for business.

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CHICAGO, ILLINOIS - AUGUST 19: Democratic presidential candidate, U.S. Vice President Kamala Harris ... [+] speaks onstage during the first day of the Democratic National Convention at the United Center on August 19, 2024 in Chicago, Illinois. Delegates, politicians, and Democratic party supporters are in Chicago for the convention, concluding with current Vice President Kamala Harris accepting her party's presidential nomination. The DNC takes place from August 19-22. (Photo by Win McNamee/Getty Images)

In 2018, when former President Trump was in office, the corporate tax rate dropped precipitously from 35% to 21%, and companies celebrated. President Biden had promised early on to raise it back up, but that has proven to be a tough sell, and it still has not occurred. In the administration’s most recent budget, it was slated to be 28%. And in a recent statement, the Harris campaign has proposed raising the corporate tax rate to 28% , restating President Biden’s proposal.

The dollars are big. Some at the Committee for a Responsible Federal Budget say Harris’ proposed rate hike could reduce the U.S. deficit by over $1 trillion in a decade. The Congressional Budget Office projected that 1 percentage point increases in the corporate rate corresponds to about $100 billion over a decade.

In addition to a 28% corporate tax rate, Vice President Harris has proposed ending foreign tax shelters by taxing offshore corporate income at the same rate as domestic income. These plans would likely find resistance in Congress, but they indicate a stark difference between the parties. But how would it impact small business, and the choices that new businesses need to make?

For many years, when an individual outgrew a proprietorship, a corporation used to be the norm. But in more recent decades, the single level of tax you get with limited liability companies (LLCs) became popular for small business. But since 2018, the 21% rate for corporation triggered a second look at these issues. A 21% vs. 28% rate is likely to invite closer questions. And if you have a corporation—one you formed or inherited—should it be S or C?

All corporations are C corporations (under subchapter “C” of the tax code) unless they file for S corporation status . If you take no action, your corporation is a C corporation. Whether S or C, a corporation is entitled to limited liability. It's traditionally one reason businesses incorporate. It is also a structure people understand. A separate legal entity, it is owned by shareholders, ruled by a board of directors who elect officers to do day to day management.

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But C vs. S status is all about taxes. File a one page S election with the IRS and it is taxed almost like a partnership or LLC. A corporation may be taxed as a C corporation for many years and then change to S status. Alternatively, by filing the S election upon initial formation, it will never be a C corporation. That way, it does not need to worry about the built in gain tax on conversion from C to S.

Income from a C corporation is taxed twice. The corporation pays tax on its net income—currently at 21%. Then, shareholders also pay tax on distributions. Income from an S corporation is taxed once at the shareholder level, mostly like an LLC or partnership. An S corporation can have no more than 100 shareholders, only U.S. citizens and resident aliens, generally individual shareholders, and a calendar fiscal year. If there are multiple classes of stock, only differences in voting rights are allowed. For most small businesses, these criteria are easy to meet.

If the owners are more comfortable with the corporate form than an LLC, an S corporation can be a good choice. However, the accounting rules for S corporations are complicated, and it is hard for existing C corporations to convert. An S corporation can face corporate tax if it was previously a C corporation and elected S status within the last 5 years (this is the built-in gain tax noted above). Many of these rules can be avoided if you start out with an S corporation. To do this, file your S election within 75 days of forming your corporation.

How do you weigh the pluses and minuses on your facts? Often, C corporations are not the best choice for small businesses. The main reason is the double tax on income and on proceeds of sale. Besides, if you incur losses, you want to claim them personally, favoring an LLC or S corporation. But a big reason for many small businesses like C corporations is the $10M qualified small business stock break some can get. In 2021, it looked like it might be repealed or changed significantly. But it’s still on the books, and can be a good reason to form a C corporation, even at a 28% rate.

Besides, with the wisdom of Silicon Valley, some startups are LLCs at the start so founders can get tax losses, and then flip to C corporation status if they have a shot at the QSBS exclusion. Big and small business will be watching the rate discussions, no matter what.

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On Harris’s Price-Gouging Ban, Allies and Foes May Have the Wrong Idea

The plan does not appear to amount to government price controls. It also might not bring down grocery bills anytime soon.

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By Jim Tankersley

Jim Tankersley covers economic policy in Washington.

Vice President Kamala Harris threw her support behind a federal ban on price-gouging in the food and grocery industries last week. It was the first official economic policy proposal of her presidential campaign, and it was pitched as a direct response to the high price of putting food on the table in America today.

“To combat high grocery costs, VP Harris to call for first-ever federal ban on corporate price-gouging,” the Harris campaign proclaimed in the subject line of a news release last week, ahead of a speech laying out the first planks of her economic agenda.

It is still impossible to say, from publicly available details, what exactly the ban would do. Republicans have denounced the proposal as “communist,” warning that it would lead to the federal government setting prices in the marketplace. Former President Donald J. Trump has mocked the plan on social media as “SOVIET Style Price Controls.”

Progressives have cheered the announcement as a crucial check on corporate greed, saying it could immediately benefit shoppers who have been stunned by a 20 percent rise in food costs since President Biden took office.

But people familiar with Ms. Harris’s thinking on the ban now say it might not resemble either of those characterizations. The ban, they also suggest, might actually not do anything to bring down grocery prices right now. Those who spoke about the strategy behind the emerging policy did so on the condition of anonymity.

Ms. Harris’s campaign has created the space for multiple interpretations, by declining to specify how that ban would work, when it would apply or what behaviors it would prohibit.

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Get 50% off Paramount Plus just in time for football season

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Football season and the return of your favorite network TV shows are just around the corner. When it comes to CBS, you can stream it all on Paramount+. If you haven't picked up a subscription yet, you're in luck since you can get 50% off Paramount+ annual plans for a limited time only.

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Until September 6, 2024, both tiers of Paramount+ are available for half-off if you sign up for an annual contract. Below, we've outlined the exact savings and highlighted what you'll get with each available Paramount+ plan. And no matter which option you choose, you can try it out for free for one week.

Paramount+ Essential is available for just $30 (compared to the usual $60), while Paramount+ with Showtime is listed for $60 (compared to the usual $120). If you choose either of these plans, you'll pay the fee upfront (after the seven-day free trial is over) and receive Paramount+ for an entire year. Subscriptions will renew at whatever the standard rate is this time next year.

What comes with a Paramount+ Essential plan?

The Paramount+ Essential plan is all about on-demand content. The plan offers the entire catalog of CBS and Paramount+ original shows, and several recently released films from Paramount Pictures. While live streaming CBS is reserved for the next tier, which we dig into below, the Essential plan does allow subscribers to live stream all of CBS' NFL games (as long as they're broadcast on your local CBS station).

This is also the case for live UEFA Champions League matches. You won't be able to watch your favorite CBS dramas and comedies live, but they'll be available to stream on-demand with this plan by the next day. The Essential tier comes with ads for both live and on-demand content.

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As you might have guessed from the name, the Paramount+ with Showtime tier offers all Showtime original TV series and movies in addition to the full suite of CBS and Paramount+ content. Everything on-demand is available to watch ad-free. However, the biggest game changer for the With Showtime plan is the ability to live stream your local CBS station 24/7. This means you can watch every new episode of NCIS or Big Brother live without having to wait until the next day.

As with the Essential plan, you can watch all of the available NFL on CBS games live through your local CBS affiliate. The With Showtime plan means that this will also be true for other major games held on the network, including March Madness and select weekend WNBA games. 

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