sports marketing assignments

SMGT 410 Sport Marketing

• Course Description

The relevant areas of marketing are applied to sport applications for spectator and participative sport organizations are given. Special emphasis is placed on strategic planning, product analysis, and the development and presentation of marketing packages to secure sponsorship.

For information regarding prerequisites for this course, please refer to the  Academic Course Catalog .

Course Guide

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*The information contained in our Course Guides is provided as a sample. Specific course curriculum and requirements for each course are provided by individual instructors each semester. Students should not use Course Guides to find and complete assignments, class prerequisites, or order books.

Possibly the greatest challenge facing sport marketers today is trying to keep pace with the ever-changing, fast-paced environment of the sports world. An overview of the elements of the marketing mix (product, place, price promotion, and public relations) and their unique applications to the sport industry will be explored. The complex and diverse nature of marketing will be discovered from a strategic sport marketing perspective.

Course Assignment

Textbook readings and lecture presentations.

No details available.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations , the student will complete the related checklist found in the Course Overview.

Discussions (2)

Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each discussion. Each thread must be at least 500 words, demonstrate course-related knowledge, and include at least 2 outside sources. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 250 words. All sources must be cited in current APA format. (CLO: A, C, D, E)

Promotions Assignment

The student will assess a promotional schedule for either a minor league team or a college team. After completing an analysis, the student will create 5 new promotional ideas that the team could use. The ideas must be both unique and original. This assignment must follow current APA format. Assignment must be at least 500 words. (CLO: A, B, C, D, E)

Marketing Plan Assignments (2)

The student will assume the role of an independent marketing agency responding to a Request for Proposals (RFP) from Smoky Ridge Apparel Company. The agency will prepare a marketing campaign and accompanying marketing action plan (MAP) along with supporting materials in response to the RFP. In addition to the preparation of hard-copy deliverables, the agency will develop and deliver a brief presentation of its plan through video. The video must be approximately 60 seconds.

Because of the robust nature of a marketing plan, this project has been broken up into 2 parts, which are described in the Marketing Plan instructions document in Canvas. The written portions of the project must follow current APA format. (CLO: A, B, C, D, E)

Sponsorship Package Assignment

The student will create a sponsorship package for a new potential league sponsor. The proposal will include information regarding league inventory, target markets, product positioning, activation strategies, competition considerations, and outcome objectives. This assignment must follow current APA format and must be 4–8 pages. The title page, abstract page, and reference page do not count towards the page total. (CLO: A, B, C, D, E)

Quizzes (2)

Each quiz will cover the Learn material for the assigned Modules: Weeks. Each quiz will contain 38 multiple-choice, true/false, fill-in-the-blank, and essay questions and have a 50-minute time limit. (CLO: A, B, C, D, E)

For this quiz, the student will complete 2 short-answer questions relating to their chosen topic for the Promotions Assignment. The quiz will have a 60-minute time limit.

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The Ultimate Guide to Sport Marketing: Definition, Strategies, and Benefits Explained

What is sport marketing .

As a sports marketer who has covered various events and tournaments over the years, I have come to realise the immense power of sport marketing . From attracting sponsors to driving ticket sales and engaging fans, marketing plays a critical role in the success of any sporting event.

One of the most important aspects of sport marketing is building a brand. Whether it's a team, league, or individual athlete, a strong brand can make all the difference in attracting fans and sponsors. Effective branding requires a clear understanding of the target audience and the ability to connect with them on an emotional level.

Another key component of sport marketing is sponsorships. Sponsors provide financial support for events and teams, and in return, they receive exposure and brand recognition. It's essential to find sponsors whose values align with those of the sport or team being marketed, as this can enhance the credibility of the partnership.

Social media has become an increasingly important tool for sport marketing in recent years. Platforms like Twitter, Facebook, and Instagram allow teams and athletes to connect directly with fans, share behind-the-scenes content, and create a sense of community. Social media also provides valuable data and analytics that can inform future marketing strategies.

Finally, event promotion is a critical aspect of sport marketing . From billboards and radio ads to social media campaigns and email newsletters, there are many ways to get the word out about an upcoming game or tournament. The key is to create a sense of excitement and anticipation among fans, and to make the event feel like a can't-miss experience.

In conclusion, as someone who has witnessed first hand the impact of sport marketing , I can say with certainty that it plays an essential role in the success of any sporting event. Whether it's building a brand, securing sponsorships, leveraging social media, or promoting an event, effective sport marketing can make all the difference in engaging fans and driving revenue.

Written by Luis Aparicio : Founder at Sport Mastermind

Developing the world's first Sport Mastermind. I am on a mission to publish 100 online courses by the best sport professionals on the planet, and to train and impact the lives of one million people from around the world, in a positive and transformational way, one person at a time.

Sports & Entertainment Marketing

SEM Parking Lot

Presentation E-Rubric

Weekly Lessons

Unit 1 - Marketing Concepts

PPT 1 - Marketing Basics, Target Market, Market Research

Logo Design

Test & Quizzes

Vocab Quiz   (Review)

Assignments

Market Share Activity

Most Popular Sport

World Series Ratings

Super Bowl Ratings

Penetration Pricing

Marketing Mix Activity

McDonald's Segmentation

Target Market Activity

The Role of Marketing

Marketing Functions Activity

Taste Test Activity

Market Research Activity

Market Research Tool

Primary Market Research

Secondary Market Research

Supplemental Material

NFL Survivor Challenge

NFL Logo Quiz

Video : The Real Story Behind Coca-Cola

Video: Disney World

Video: Pepsi Challenge

Video: Pepsi vs Coke

Presentation Rubric

Unit 2 - Marketing College Athletes & Amateur Sports

College Logo Quiz

Who is IMG?

Vocab Quiz 2 ( Review )

60 Minutes - College Football

Marketing College Athletes

NCAA Licensing

NCAA Assignment

Reflection #4 ( NCAA Bonuses )

Eggcellent Activity

BCS Ratings - Blog

NCAA Final Four

NCAA Basketball Project

Mascot Quiz

PBS Frontline : Money & March Madness

Video: 30 for 30 - Sole Man

Video: The Fab Five

Video: Inside Man-NCAA

Video: Schooled

Share Presentation

Midterm  ( Review )

Unit 3 - marketing sports & entertainment.

PPT - Sports Marketing

PPT - Entertainment Marketing

Video: Inside Sports Management

HBO: Life As A Sports Agent

Vocab Quiz 3 ( Review )

Reflection #3

Alliance American Football League

Economics Baseball

League of Their Own

Ethics Activity Worksheet

Ethics Form

Sports Ethics Questions

Careers in Sports Marketing

Sportsmanship Story

Stadium Quiz

Video: Bo Jackson 30 for 30

Video: The Dotted Line - Sports Agents

Video: The Announcement

Unit 4 - Promotions & Public Relations

PPT - Promotion

PPT Public Relations

Vocab Quiz 1 ( Review )

Promotional Activity

Promotional Plan Project

Marketing High School Athletes

SWOT Analysis Crayola

SWOT Analysis NASCAR

Hometown Team Project

CMA Fan Fair

Public Relations Assignment

Press Release Activity

Student Activities

Ch4 Lesson 3 - Promotion

Sponsor Stadium Quiz

"A Football Life"

UB-Lucky Strike Lanes

Video: UB-Chicago Cubs

Theme Park Project

Unit 5 - Sponsorships & Endorsements

PPT - Sponsorship

PPT-Endorsements 

PPT-Product Placement

Ch4 Lesson 2 - Sponsorship

Padlet -Product Placement

Olympics Sponsor

Endorsements-Burns

Theme Park Planning

Product Placement Activity

Video: Micheal Jordan

Video: Transformers

Schoolnet Semester Exam ( Review )

Dream team project, final exam ( review ), supplemental materials.

Summary Sheet

Vocab Quiz 1-5 ( Review )

Vocab Quiz 6-10 ( Review )

VB Sports Marketing Exam

Hot Shot Business

Lemonade Stand

Coffee Shop

Admongo (Marketing Game)

Multiple Intelligence Quiz

Learning Styles Quiz

The Sport Journal

Frontline Sports Videos

Coca-Cola Videos

Fantasy Sports Project

Sports Marketing Simternship™

Master Your Sports Marketing Game

Give Your High School Students a Winning Approach On and Off the Field

Introducing a Revolutionary Sports Marketing Simternship™

A sports marketing curriculum that makes the cut.

The Sports Marketing Simternship gives high school students an in-depth look at how to market brands within the sports landscape, including research, endorsements, marketing sports products, and so much more.  

Students will work as a marketing manager at Ares, a simulated shoe manufacturer, where they will set up and manage a service while minimizing the gaps between customer expectations and perceptions.

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Learning Objectives

SPORTS MARKETING CURRICULUM

Curriculum Includes

• 3 lesson plans per unit
• Weekly course schedule
• Each unit corresponds to a round in the Simternship

Assignments & Quizzes

• Engaging, hands-on assignments
• Quizzes for every unit
• Turnkey grading rubric
• Activities prepare students for Simternship success

Round by Round

Evaluate Current Product Line

Relaunch product, analysis of relaunch and adjustments, new product creation and decisions, new product work, crisis management, crisis management (cont.), optimize and contract management, review and optimize, simplify education, with lms integration.

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Social Media Simternship™

The world’s first social media marketing simulation, related products.

Marketing Simternship™

Simulated Marketing Scenarios. Real-world Experience.

Digital Marketing Simternship™ Bundle

High School Digital Marketing Bundle

Digital Marketing Simternship™

High School Digital Marketing Simulation

Social Media Simternship™ Bundle

High School Social Media Marketing Bundle

Sports & Entertainment Marketing

Course Description:  

Sports & Entertainment Marketing Classroom Policy & Syllabus

Student & Parent Policy Digital Signature

Peer Assessment

We may be using digital textbooks and other online resources to guide our learning this semester. Below is a link to access the textbook and other resources.

Principles of Marketing | U of M - Use this link to access the online version

Principles of Marketing | LUMEN LEARNING - Use this link to access the online version

Boundless Marketing | LUMEN LEARNING - Use this link to access the online version

ACKNOWLEDGEMENT

Thanks to Mr. Kennell for allowing me to borrow resources from his website .

SAVING FILES

When saving files in class always remember two things:

1. Give the file a good name

2. Tell the computer where to save the file

Creative/Original Computer Rubric

Life Skills Rubric

Projects & Resources

Peergrade - Peer assessment tool

C.R.A.P. Design

SEM Olympic Project

Product-Placement-Activity

Business Ethics Paper

Marketing High School Athletes Sketchnote & Reflection

SEM Plan, Market, & Run a Charity Event V2

Local Restaurant Marketing Challenge

Careers in Sports Marketing Research

ESPN Article Worksheet

Lemonade Stand

Coffee Shop

Sports/Entertainment Documentary Sketchnote & Reflection

Product Placement  

Wallet Build & Wallet Marketing Strategy

Social Media Marketing Mini Hyperdoc

Marketing Articles

Marketing Basics

Consumer behavior, promotion & public relations, distribution, final project - dream team [ self contained version ].

ADD SOCIAL MEDIA?

ADD REFLECTION ON FINAL DAY??

ADD HARRISON DECA PROJECTS??

ADD ENTERTAINMENT SUBSECTOR PROJECTS?

ADD FRONT OFFICE SPORTS ??

ADD PROJECT??

Sports & Entertainment Marketing

An introduction to sports and entertainment marketing, what constitutes the sports & entertainment industry.

• The Sports and Entertainment industry fundamentally consists of services that can be consumed as either a participant or as a spectator, or both, but also involves many products related to the industry
• From recreational youth sports all the way to major league sports both in stadium and on television or streamed online
• From record labels to live concerts and festivals to streaming services like Pandora and Spotify
• From movie and television studios and to movie theaters to cable and television networks, Hulu, Netflix, and YouTube
• From Fiesta Village to Six Flags, Disneyland, and Universal Studios
• From Hulk toy hands to replica lightsabers and everything in between!

What is different about the Sports and Entertainment Marketing Concentration

• Marketing is more than just advertising. It is an integral function in all organizations. It helps firms to inform, engage, and learn from consumers in order to satisfy the needs of consumers. Through the marketing function, companies build their brand and reputation, drive sales, and grow.
• Students will learn general marketing knowledge and theories, but focus more on the aspects of marketing that are most relevant to the sports and entertainment industry, such as sponsorship, endorsements, licensing, pricing, operations, etc.
• Students will gain first-hand experience planning, organizing, promoting, and operating sports and entertainment events through the two experiential learning courses required in the concentration (MTKG 5550 and MKTG 5500)
• Students will develop marketing skills by working in teams to complete projects and activities.

What kind of job or career can I pursue?

• Marketing manager/specialist
• Advertising manager/specialist
• Corporate Sales (Licensing, Sponsorship, Endorsement)
• Public Relations Specialist
• Social Media / Digital Marketing
• Inside / Group Ticket Sales
• Research Analyst / Data Analytics
• Sports/entertainment agent
• Working in the sports and entertainment industry is fun and exciting!
• To browse existing job listings in the sports and event industry visit the following website: https://www.teamworkonline.com/

What kind of organizations can I join?

• CSUSB Student AMA Club Chapter
• CSU Entertainment Alliance
• Sports Marketing Association (SMA )
• PROMAX – Global Association for the Entertainment Marketing Industry
• Entertainment Resources & Marketing Association (ERMA)
• American Marketing Association (AMA)
• American Marketing Association- Inland Empire (AMA-IE)

What experiential learning, service learning, and research opportunities exist?

• CSUSB Coyotes of Comedy show (part of MKTG 5550)
• CSUSB Spring Classic Golf Tournament (part of MTKG 5500)
• CSUSB Night at the Inland Empire 66’ers (part of MKTG 5500)

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