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21 Questionnaire Templates: Examples and Samples

Questionnaire Templates and Examples

Questionnaire: Definition

A questionnaire is defined a market research instrument that consists of questions or prompts to elicit and collect responses from a sample of respondents. A questionnaire is typically a mix of open-ended questions and close-ended questions ; the latter allowing for respondents to enlist their views in detail.

A questionnaire can be used in both, qualitative market research as well as quantitative market research with the use of different types of questions .

LEARN ABOUT: Open-Ended Questions

Types of Questionnaires

We have learnt that a questionnaire could either be structured or free-flow. To explain this better:

  • Structured Questionnaires: A structured questionnaires helps collect quantitative data . In this case, the questionnaire is designed in a way that it collects very specific type of information. It can be used to initiate a formal enquiry on collect data to prove or disprove a prior hypothesis.
  • Unstructured Questionnaires: An unstructured questionnaire collects qualitative data . The questionnaire in this case has a basic structure and some branching questions but nothing that limits the responses of a respondent. The questions are more open-ended.

LEARN ABOUT:   Structured Question

Types of Questions used in a Questionnaire

A questionnaire can consist of many types of questions . Some of the commonly and widely used question types though, are:

  • Open-Ended Questions: One of the commonly used question type in questionnaire is an open-ended question . These questions help collect in-depth data from a respondent as there is a huge scope to respond in detail.
  • Dichotomous Questions: The dichotomous question is a “yes/no” close-ended question . This question is generally used in case of the need of basic validation. It is the easiest question type in a questionnaire.
  • Multiple-Choice Questions: An easy to administer and respond to, question type in a questionnaire is the multiple-choice question . These questions are close-ended questions with either a single select multiple choice question or a multiple select multiple choice question. Each multiple choice question consists of an incomplete stem (question), right answer or answers, close alternatives, distractors and incorrect answers. Depending on the objective of the research, a mix of the above option types can be used.
  • Net Promoter Score (NPS) Question: Another commonly used question type in a questionnaire is the Net Promoter Score (NPS) Question where one single question collects data on the referencability of the research topic in question.
  • Scaling Questions: Scaling questions are widely used in a questionnaire as they make responding to the questionnaire, very easy. These questions are based on the principles of the 4 measurement scales – nominal, ordinal, interval and ratio .

Questionnaires help enterprises collect valuable data to help them make well-informed business decisions. There are powerful tools available in the market that allows using multiple question types, ready to use survey format templates, robust analytics, and many more features to conduct comprehensive market research.

LEARN ABOUT: course evaluation survey examples

For example, an enterprise wants to conduct market research to understand what pricing would be best for their new product to capture a higher market share. In such a case, a questionnaire for competitor analysis can be sent to the targeted audience using a powerful market research survey software which can help the enterprise conduct 360 market research that will enable them to make strategic business decisions.

Now that we have learned what a questionnaire is and its use in market research , some examples and samples of widely used questionnaire templates on the QuestionPro platform are as below:

LEARN ABOUT: Speaker evaluation form

Customer Questionnaire Templates: Examples and Samples

QuestionPro specializes in end-to-end Customer Questionnaire Templates that can be used to evaluate a customer journey right from indulging with a brand to the continued use and referenceability of the brand. These templates form excellent samples to form your own questionnaire and begin testing your customer satisfaction and experience based on customer feedback.

LEARN ABOUT: Structured Questionnaire

USE THIS FREE TEMPLATE

Employee & Human Resource (HR) Questionnaire Templates: Examples and Samples

QuestionPro has built a huge repository of employee questionnaires and HR questionnaires that can be readily deployed to collect feedback from the workforce on an organization on multiple parameters like employee satisfaction, benefits evaluation, manager evaluation , exit formalities etc. These templates provide a holistic overview of collecting actionable data from employees.

Community Questionnaire Templates: Examples and Samples

The QuestionPro repository of community questionnaires helps collect varied data on all community aspects. This template library includes popular questionnaires such as community service, demographic questionnaires, psychographic questionnaires, personal questionnaires and much more.

Academic Evaluation Questionnaire Templates: Examples and Samples

Another vastly used section of QuestionPro questionnaire templates are the academic evaluation questionnaires . These questionnaires are crafted to collect in-depth data about academic institutions and the quality of teaching provided, extra-curricular activities etc and also feedback about other educational activities.

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Enago Academy

How to Design Effective Research Questionnaires for Robust Findings

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As a staple in data collection, questionnaires help uncover robust and reliable findings that can transform industries, shape policies, and revolutionize understanding. Whether you are exploring societal trends or delving into scientific phenomena, the effectiveness of your research questionnaire can make or break your findings.

In this article, we aim to understand the core purpose of questionnaires, exploring how they serve as essential tools for gathering systematic data, both qualitative and quantitative, from diverse respondents. Read on as we explore the key elements that make up a winning questionnaire, the art of framing questions which are both compelling and rigorous, and the careful balance between simplicity and depth.

Table of Contents

The Role of Questionnaires in Research

So, what is a questionnaire? A questionnaire is a structured set of questions designed to collect information, opinions, attitudes, or behaviors from respondents. It is one of the most commonly used data collection methods in research. Moreover, questionnaires can be used in various research fields, including social sciences, market research, healthcare, education, and psychology. Their adaptability makes them suitable for investigating diverse research questions.

Questionnaire and survey  are two terms often used interchangeably, but they have distinct meanings in the context of research. A survey refers to the broader process of data collection that may involve various methods. A survey can encompass different data collection techniques, such as interviews , focus groups, observations, and yes, questionnaires.

Pros and Cons of Using Questionnaires in Research:

While questionnaires offer numerous advantages in research, they also come with some disadvantages that researchers must be aware of and address appropriately. Careful questionnaire design, validation, and consideration of potential biases can help mitigate these disadvantages and enhance the effectiveness of using questionnaires as a data collection method.

sample questionnaire for a research paper

Structured vs Unstructured Questionnaires

Structured questionnaire:.

A structured questionnaire consists of questions with predefined response options. Respondents are presented with a fixed set of choices and are required to select from those options. The questions in a structured questionnaire are designed to elicit specific and quantifiable responses. Structured questionnaires are particularly useful for collecting quantitative data and are often employed in surveys and studies where standardized and comparable data are necessary.

Advantages of Structured Questionnaires:

  • Easy to analyze and interpret: The fixed response options facilitate straightforward data analysis and comparison across respondents.
  • Efficient for large-scale data collection: Structured questionnaires are time-efficient, allowing researchers to collect data from a large number of respondents.
  • Reduces response bias: The predefined response options minimize potential response bias and maintain consistency in data collection.

Limitations of Structured Questionnaires:

  • Lack of depth: Structured questionnaires may not capture in-depth insights or nuances as respondents are limited to pre-defined response choices. Hence, they may not reveal the reasons behind respondents’ choices, limiting the understanding of their perspectives.
  • Limited flexibility: The fixed response options may not cover all potential responses, therefore, potentially restricting respondents’ answers.

Unstructured Questionnaire:

An unstructured questionnaire consists of questions that allow respondents to provide detailed and unrestricted responses. Unlike structured questionnaires, there are no predefined response options, giving respondents the freedom to express their thoughts in their own words. Furthermore, unstructured questionnaires are valuable for collecting qualitative data and obtaining in-depth insights into respondents’ experiences, opinions, or feelings.

Advantages of Unstructured Questionnaires:

  • Rich qualitative data: Unstructured questionnaires yield detailed and comprehensive qualitative data, providing valuable and novel insights into respondents’ perspectives.
  • Flexibility in responses: Respondents have the freedom to express themselves in their own words. Hence, allowing for a wide range of responses.

Limitations of Unstructured Questionnaires:

  • Time-consuming analysis: Analyzing open-ended responses can be time-consuming, since, each response requires careful reading and interpretation.
  • Subjectivity in interpretation: The analysis of open-ended responses may be subjective, as researchers interpret and categorize responses based on their judgment.
  • May require smaller sample size: Due to the depth of responses, researchers may need a smaller sample size for comprehensive analysis, making generalizations more challenging.

Types of Questions in a Questionnaire

In a questionnaire, researchers typically use the following most common types of questions to gather a variety of information from respondents:

1. Open-Ended Questions:

These questions allow respondents to provide detailed and unrestricted responses in their own words. Open-ended questions are valuable for gathering qualitative data and in-depth insights.

Example: What suggestions do you have for improving our product?

2. Multiple-Choice Questions

Respondents choose one answer from a list of provided options. This type of question is suitable for gathering categorical data or preferences.

Example: Which of the following social media/academic networking platforms do you use to promote your research?

  • ResearchGate
  • Academia.edu

3. Dichotomous Questions

Respondents choose between two options, typically “yes” or “no”, “true” or “false”, or “agree” or “disagree”.

Example: Have you ever published in open access journals before?

4. Scaling Questions

These questions, also known as rating scale questions, use a predefined scale that allows respondents to rate or rank their level of agreement, satisfaction, importance, or other subjective assessments. These scales help researchers quantify subjective data and make comparisons across respondents.

There are several types of scaling techniques used in scaling questions:

i. Likert Scale:

The Likert scale is one of the most common scaling techniques. It presents respondents with a series of statements and asks them to rate their level of agreement or disagreement using a range of options, typically from “strongly agree” to “strongly disagree”.For example: Please indicate your level of agreement with the statement: “The content presented in the webinar was relevant and aligned with the advertised topic.”

  • Strongly Agree
  • Strongly Disagree

ii. Semantic Differential Scale:

The semantic differential scale measures respondents’ perceptions or attitudes towards an item using opposite adjectives or bipolar words. Respondents rate the item on a scale between the two opposites. For example:

  • Easy —— Difficult
  • Satisfied —— Unsatisfied
  • Very likely —— Very unlikely

iii. Numerical Rating Scale:

This scale requires respondents to provide a numerical rating on a predefined scale. It can be a simple 1 to 5 or 1 to 10 scale, where higher numbers indicate higher agreement, satisfaction, or importance.

iv. Ranking Questions:

Respondents rank items in order of preference or importance. Ranking questions help identify preferences or priorities.

Example: Please rank the following features of our app in order of importance (1 = Most Important, 5 = Least Important):

  • User Interface
  • Functionality
  • Customer Support

By using a mix of question types, researchers can gather both quantitative and qualitative data, providing a comprehensive understanding of the research topic and enabling meaningful analysis and interpretation of the results. The choice of question types depends on the research objectives , the desired depth of information, and the data analysis requirements.

Methods of Administering Questionnaires

There are several methods for administering questionnaires, and the choice of method depends on factors such as the target population, research objectives , convenience, and resources available. Here are some common methods of administering questionnaires:

sample questionnaire for a research paper

Each method has its advantages and limitations. Online surveys offer convenience and a large reach, but they may be limited to individuals with internet access. Face-to-face interviews allow for in-depth responses but can be time-consuming and costly. Telephone surveys have broad reach but may be limited by declining response rates. Researchers should choose the method that best suits their research objectives, target population, and available resources to ensure successful data collection.

How to Design a Questionnaire

Designing a good questionnaire is crucial for gathering accurate and meaningful data that aligns with your research objectives. Here are essential steps and tips to create a well-designed questionnaire:

sample questionnaire for a research paper

1. Define Your Research Objectives : Clearly outline the purpose and specific information you aim to gather through the questionnaire.

2. Identify Your Target Audience : Understand respondents’ characteristics and tailor the questionnaire accordingly.

3. Develop the Questions :

  • Write Clear and Concise Questions
  • Avoid Leading or Biasing Questions
  • Sequence Questions Logically
  • Group Related Questions
  • Include Demographic Questions

4. Provide Well-defined Response Options : Offer exhaustive response choices for closed-ended questions.

5. Consider Skip Logic and Branching : Customize the questionnaire based on previous answers.

6. Pilot Test the Questionnaire : Identify and address issues through a pilot study .

7. Seek Expert Feedback : Validate the questionnaire with subject matter experts.

8. Obtain Ethical Approval : Comply with ethical guidelines , obtain consent, and ensure confidentiality before administering the questionnaire.

9. Administer the Questionnaire : Choose the right mode and provide clear instructions.

10. Test the Survey Platform : Ensure compatibility and usability for online surveys.

By following these steps and paying attention to questionnaire design principles, you can create a well-structured and effective questionnaire that gathers reliable data and helps you achieve your research objectives.

Characteristics of a Good Questionnaire

A good questionnaire possesses several essential elements that contribute to its effectiveness. Furthermore, these characteristics ensure that the questionnaire is well-designed, easy to understand, and capable of providing valuable insights. Here are some key characteristics of a good questionnaire:

1. Clarity and Simplicity : Questions should be clear, concise, and unambiguous. Avoid using complex language or technical terms that may confuse respondents. Simple and straightforward questions ensure that respondents interpret them consistently.

2. Relevance and Focus : Each question should directly relate to the research objectives and contribute to answering the research questions. Consequently, avoid including extraneous or irrelevant questions that could lead to data clutter.

3. Mix of Question Types : Utilize a mix of question types, including open-ended, Likert scale, and multiple-choice questions. This variety allows for both qualitative and quantitative data collections .

4. Validity and Reliability : Ensure the questionnaire measures what it intends to measure (validity) and produces consistent results upon repeated administration (reliability). Validation should be conducted through expert review and previous research.

5. Appropriate Length : Keep the questionnaire’s length appropriate and manageable to avoid respondent fatigue or dropouts. Long questionnaires may result in incomplete or rushed responses.

6. Clear Instructions : Include clear instructions at the beginning of the questionnaire to guide respondents on how to complete it. Explain any technical terms, formats, or concepts if necessary.

7. User-Friendly Format : Design the questionnaire to be visually appealing and user-friendly. Use consistent formatting, adequate spacing, and a logical page layout.

8. Data Validation and Cleaning : Incorporate validation checks to ensure data accuracy and reliability. Consider mechanisms to detect and correct inconsistent or missing responses during data cleaning.

By incorporating these characteristics, researchers can create a questionnaire that maximizes data quality, minimizes response bias, and provides valuable insights for their research.

In the pursuit of advancing research and gaining meaningful insights, investing time and effort into designing effective questionnaires is a crucial step. A well-designed questionnaire is more than a mere set of questions; it is a masterpiece of precision and ingenuity. Each question plays a vital role in shaping the narrative of our research, guiding us through the labyrinth of data to meaningful conclusions. Indeed, a well-designed questionnaire serves as a powerful tool for unlocking valuable insights and generating robust findings that impact society positively.

Have you ever designed a research questionnaire? Reflect on your experience and share your insights with researchers globally through Enago Academy’s Open Blogging Platform . Join our diverse community of 1000K+ researchers and authors to exchange ideas, strategies, and best practices, and together, let’s shape the future of data collection and maximize the impact of questionnaires in the ever-evolving landscape of research.

Frequently Asked Questions

A research questionnaire is a structured tool used to gather data from participants in a systematic manner. It consists of a series of carefully crafted questions designed to collect specific information related to a research study.

Questionnaires play a pivotal role in both quantitative and qualitative research, enabling researchers to collect insights, opinions, attitudes, or behaviors from respondents. This aids in hypothesis testing, understanding, and informed decision-making, ensuring consistency, efficiency, and facilitating comparisons.

Questionnaires are a versatile tool employed in various research designs to gather data efficiently and comprehensively. They find extensive use in both quantitative and qualitative research methodologies, making them a fundamental component of research across disciplines. Some research designs that commonly utilize questionnaires include: a) Cross-Sectional Studies b) Longitudinal Studies c) Descriptive Research d) Correlational Studies e) Causal-Comparative Studies f) Experimental Research g) Survey Research h) Case Studies i) Exploratory Research

A survey is a comprehensive data collection method that can include various techniques like interviews and observations. A questionnaire is a specific set of structured questions within a survey designed to gather standardized responses. While a survey is a broader approach, a questionnaire is a focused tool for collecting specific data.

The choice of questionnaire type depends on the research objectives, the type of data required, and the preferences of respondents. Some common types include: • Structured Questionnaires: These questionnaires consist of predefined, closed-ended questions with fixed response options. They are easy to analyze and suitable for quantitative research. • Semi-Structured Questionnaires: These questionnaires combine closed-ended questions with open-ended ones. They offer more flexibility for respondents to provide detailed explanations. • Unstructured Questionnaires: These questionnaires contain open-ended questions only, allowing respondents to express their thoughts and opinions freely. They are commonly used in qualitative research.

Following these steps ensures effective questionnaire administration for reliable data collection: • Choose a Method: Decide on online, face-to-face, mail, or phone administration. • Online Surveys: Use platforms like SurveyMonkey • Pilot Test: Test on a small group before full deployment • Clear Instructions: Provide concise guidelines • Follow-Up: Send reminders if needed

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Thank you, Riya. This is quite helpful. As discussed, response bias is one of the disadvantages in the use of questionnaires. One way to help limit this can be to use scenario based questions. These type of questions may help the respondents to be more reflective and active in the process.

Thank you, Dear Riya. This is quite helpful.

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sample questionnaire for a research paper

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Examples

Research Questionnaire

sample questionnaire for a research paper

When a researcher creates a research paper using the scientific method they will need to use a gathering method that is adjacent to the research topic. This means that the researcher will use a quantitative research method for a quantitive topic and a qualitative method for a qualitative  one.  The research questionnaire is one of the quantitative data-gathering methods a researcher can use in their research paper.

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What Is a Research Questionnaire?

A research questionnaire is a physical or digital questionnaire that researchers use to obtain quantitative data. The research questionnaire is a more in-depth version of a survey   as its questions often delve deeper than survey questions .

How to Write a Research Questionnaire

A well-made research questionnaire can effectively and efficiently gather data from the population. Creating a good research questionnaire does not require that many writing skills , soft skills , or hard skills , it just requires the person to properly understand the data set they are looking for.

Step 1: Select a Topic or Theme for the Research Questionnaire

Begin by choosing a topic or theme   for the research questionnaire as this will provide much-needed context for the research questionnaire. Not only that but the topic will also dictate the tone of the questions in the questionnaire.

Step 2: Obtain or Use a Research Questionnaire Outline

You may opt to use a research questionnaire outline or outline format for your research questionnaire. This outline will provide you with a structure you can use to easily make your research questionnaire.

Step 3: Create your Research Questionnaire

Start by creating questions that will help provide you with the necessary data to prove or disprove your research question. You may conduct brainstorming sessions to formulate the questions for your research questionnaire.

Step 4: Edit and Have Someone Proofread the Questionnaire

After you have created and completed the research questionnaire, you must edit the contents of the questionnaire. Not only that but it is wise to have someone proofread the contents of your questionnaire before deploying the questionnaire. 

How does a research questionnaire help businesses?

A successful business or company utilizes research questionnaires to not only obtain data from their customers but also to gather data about the performance and quality of the employees in the business. The research questionnaire provides the business or company with actionable data, which they can use to improve the product, service, or commodity to obtain more customers.

Do I need to provide a consent form when I ask someone to answer the research questionnaire?

Yes, consent is very important as without this the data you have gathered from your questionnaires or surveys are useless. Therefore it is important to provide a consent form with your research questionnaire when you are asking a participant to answer the document.

What type of answers are allowed in the research questionnaire?

Research questionnaires can host a multitude of types of questions each with its specific way of answering.  A questionnaire can use multiple-choice questions, open-ended questions, and closed questions. Just be sure to properly pace the questions as having too many different types of answering styles can demotivate or distract the target audience, which might lead to errors.

A research questionnaire is a data-gathering document people can use to obtain information and data from a specific group of people. Well-made and crafted research questionnaires will provide much-needed information one can use to answer a specific research question.

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1. open-ended questionnaires, 2. closed-ended questionnaires, 3. mixed questionnaires, 4. pictorial questionnaires, step 1: identify the goals of your research questionnaire , step 2: define your target respondents, step 3: create questions , step 4: choose an appropriate question type , step 5: design the sequence and layout of the questions.

  • The instrument used for data collection
  • Is a tool that is distributed
  • May contain open- or closed-ended questions
  • Collects information on a topic
  • Process of gathering and analyzing data
  • Is an activity that is conducted
  • Mainly comprised of closed-ended questions
  • Aims to draw data for statistical analysis

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Home » Questionnaire – Definition, Types, and Examples

Questionnaire – Definition, Types, and Examples

Table of Contents

Questionnaire

Questionnaire

Definition:

A Questionnaire is a research tool or survey instrument that consists of a set of questions or prompts designed to gather information from individuals or groups of people.

It is a standardized way of collecting data from a large number of people by asking them a series of questions related to a specific topic or research objective. The questions may be open-ended or closed-ended, and the responses can be quantitative or qualitative. Questionnaires are widely used in research, marketing, social sciences, healthcare, and many other fields to collect data and insights from a target population.

History of Questionnaire

The history of questionnaires can be traced back to the ancient Greeks, who used questionnaires as a means of assessing public opinion. However, the modern history of questionnaires began in the late 19th century with the rise of social surveys.

The first social survey was conducted in the United States in 1874 by Francis A. Walker, who used a questionnaire to collect data on labor conditions. In the early 20th century, questionnaires became a popular tool for conducting social research, particularly in the fields of sociology and psychology.

One of the most influential figures in the development of the questionnaire was the psychologist Raymond Cattell, who in the 1940s and 1950s developed the personality questionnaire, a standardized instrument for measuring personality traits. Cattell’s work helped establish the questionnaire as a key tool in personality research.

In the 1960s and 1970s, the use of questionnaires expanded into other fields, including market research, public opinion polling, and health surveys. With the rise of computer technology, questionnaires became easier and more cost-effective to administer, leading to their widespread use in research and business settings.

Today, questionnaires are used in a wide range of settings, including academic research, business, healthcare, and government. They continue to evolve as a research tool, with advances in computer technology and data analysis techniques making it easier to collect and analyze data from large numbers of participants.

Types of Questionnaire

Types of Questionnaires are as follows:

Structured Questionnaire

This type of questionnaire has a fixed format with predetermined questions that the respondent must answer. The questions are usually closed-ended, which means that the respondent must select a response from a list of options.

Unstructured Questionnaire

An unstructured questionnaire does not have a fixed format or predetermined questions. Instead, the interviewer or researcher can ask open-ended questions to the respondent and let them provide their own answers.

Open-ended Questionnaire

An open-ended questionnaire allows the respondent to answer the question in their own words, without any pre-determined response options. The questions usually start with phrases like “how,” “why,” or “what,” and encourage the respondent to provide more detailed and personalized answers.

Close-ended Questionnaire

In a closed-ended questionnaire, the respondent is given a set of predetermined response options to choose from. This type of questionnaire is easier to analyze and summarize, but may not provide as much insight into the respondent’s opinions or attitudes.

Mixed Questionnaire

A mixed questionnaire is a combination of open-ended and closed-ended questions. This type of questionnaire allows for more flexibility in terms of the questions that can be asked, and can provide both quantitative and qualitative data.

Pictorial Questionnaire:

In a pictorial questionnaire, instead of using words to ask questions, the questions are presented in the form of pictures, diagrams or images. This can be particularly useful for respondents who have low literacy skills, or for situations where language barriers exist. Pictorial questionnaires can also be useful in cross-cultural research where respondents may come from different language backgrounds.

Types of Questions in Questionnaire

The types of Questions in Questionnaire are as follows:

Multiple Choice Questions

These questions have several options for participants to choose from. They are useful for getting quantitative data and can be used to collect demographic information.

  • a. Red b . Blue c. Green d . Yellow

Rating Scale Questions

These questions ask participants to rate something on a scale (e.g. from 1 to 10). They are useful for measuring attitudes and opinions.

  • On a scale of 1 to 10, how likely are you to recommend this product to a friend?

Open-Ended Questions

These questions allow participants to answer in their own words and provide more in-depth and detailed responses. They are useful for getting qualitative data.

  • What do you think are the biggest challenges facing your community?

Likert Scale Questions

These questions ask participants to rate how much they agree or disagree with a statement. They are useful for measuring attitudes and opinions.

How strongly do you agree or disagree with the following statement:

“I enjoy exercising regularly.”

  • a . Strongly Agree
  • c . Neither Agree nor Disagree
  • d . Disagree
  • e . Strongly Disagree

Demographic Questions

These questions ask about the participant’s personal information such as age, gender, ethnicity, education level, etc. They are useful for segmenting the data and analyzing results by demographic groups.

  • What is your age?

Yes/No Questions

These questions only have two options: Yes or No. They are useful for getting simple, straightforward answers to a specific question.

Have you ever traveled outside of your home country?

Ranking Questions

These questions ask participants to rank several items in order of preference or importance. They are useful for measuring priorities or preferences.

Please rank the following factors in order of importance when choosing a restaurant:

  • a. Quality of Food
  • c. Ambiance
  • d. Location

Matrix Questions

These questions present a matrix or grid of options that participants can choose from. They are useful for getting data on multiple variables at once.

Dichotomous Questions

These questions present two options that are opposite or contradictory. They are useful for measuring binary or polarized attitudes.

Do you support the death penalty?

How to Make a Questionnaire

Step-by-Step Guide for Making a Questionnaire:

  • Define your research objectives: Before you start creating questions, you need to define the purpose of your questionnaire and what you hope to achieve from the data you collect.
  • Choose the appropriate question types: Based on your research objectives, choose the appropriate question types to collect the data you need. Refer to the types of questions mentioned earlier for guidance.
  • Develop questions: Develop clear and concise questions that are easy for participants to understand. Avoid leading or biased questions that might influence the responses.
  • Organize questions: Organize questions in a logical and coherent order, starting with demographic questions followed by general questions, and ending with specific or sensitive questions.
  • Pilot the questionnaire : Test your questionnaire on a small group of participants to identify any flaws or issues with the questions or the format.
  • Refine the questionnaire : Based on feedback from the pilot, refine and revise the questionnaire as necessary to ensure that it is valid and reliable.
  • Distribute the questionnaire: Distribute the questionnaire to your target audience using a method that is appropriate for your research objectives, such as online surveys, email, or paper surveys.
  • Collect and analyze data: Collect the completed questionnaires and analyze the data using appropriate statistical methods. Draw conclusions from the data and use them to inform decision-making or further research.
  • Report findings: Present your findings in a clear and concise report, including a summary of the research objectives, methodology, key findings, and recommendations.

Questionnaire Administration Modes

There are several modes of questionnaire administration. The choice of mode depends on the research objectives, sample size, and available resources. Some common modes of administration include:

  • Self-administered paper questionnaires: Participants complete the questionnaire on paper, either in person or by mail. This mode is relatively low cost and easy to administer, but it may result in lower response rates and greater potential for errors in data entry.
  • Online questionnaires: Participants complete the questionnaire on a website or through email. This mode is convenient for both researchers and participants, as it allows for fast and easy data collection. However, it may be subject to issues such as low response rates, lack of internet access, and potential for fraudulent responses.
  • Telephone surveys: Trained interviewers administer the questionnaire over the phone. This mode allows for a large sample size and can result in higher response rates, but it is also more expensive and time-consuming than other modes.
  • Face-to-face interviews : Trained interviewers administer the questionnaire in person. This mode allows for a high degree of control over the survey environment and can result in higher response rates, but it is also more expensive and time-consuming than other modes.
  • Mixed-mode surveys: Researchers use a combination of two or more modes to administer the questionnaire, such as using online questionnaires for initial screening and following up with telephone interviews for more detailed information. This mode can help overcome some of the limitations of individual modes, but it requires careful planning and coordination.

Example of Questionnaire

Title of the Survey: Customer Satisfaction Survey

Introduction:

We appreciate your business and would like to ensure that we are meeting your needs. Please take a few minutes to complete this survey so that we can better understand your experience with our products and services. Your feedback is important to us and will help us improve our offerings.

Instructions:

Please read each question carefully and select the response that best reflects your experience. If you have any additional comments or suggestions, please feel free to include them in the space provided at the end of the survey.

1. How satisfied are you with our product quality?

  • Very satisfied
  • Somewhat satisfied
  • Somewhat dissatisfied
  • Very dissatisfied

2. How satisfied are you with our customer service?

3. How satisfied are you with the price of our products?

4. How likely are you to recommend our products to others?

  • Very likely
  • Somewhat likely
  • Somewhat unlikely
  • Very unlikely

5. How easy was it to find the information you were looking for on our website?

  • Somewhat easy
  • Somewhat difficult
  • Very difficult

6. How satisfied are you with the overall experience of using our products and services?

7. Is there anything that you would like to see us improve upon or change in the future?

…………………………………………………………………………………………………………………………..

Conclusion:

Thank you for taking the time to complete this survey. Your feedback is valuable to us and will help us improve our products and services. If you have any further comments or concerns, please do not hesitate to contact us.

Applications of Questionnaire

Some common applications of questionnaires include:

  • Research : Questionnaires are commonly used in research to gather information from participants about their attitudes, opinions, behaviors, and experiences. This information can then be analyzed and used to draw conclusions and make inferences.
  • Healthcare : In healthcare, questionnaires can be used to gather information about patients’ medical history, symptoms, and lifestyle habits. This information can help healthcare professionals diagnose and treat medical conditions more effectively.
  • Marketing : Questionnaires are commonly used in marketing to gather information about consumers’ preferences, buying habits, and opinions on products and services. This information can help businesses develop and market products more effectively.
  • Human Resources: Questionnaires are used in human resources to gather information from job applicants, employees, and managers about job satisfaction, performance, and workplace culture. This information can help organizations improve their hiring practices, employee retention, and organizational culture.
  • Education : Questionnaires are used in education to gather information from students, teachers, and parents about their perceptions of the educational experience. This information can help educators identify areas for improvement and develop more effective teaching strategies.

Purpose of Questionnaire

Some common purposes of questionnaires include:

  • To collect information on attitudes, opinions, and beliefs: Questionnaires can be used to gather information on people’s attitudes, opinions, and beliefs on a particular topic. For example, a questionnaire can be used to gather information on people’s opinions about a particular political issue.
  • To collect demographic information: Questionnaires can be used to collect demographic information such as age, gender, income, education level, and occupation. This information can be used to analyze trends and patterns in the data.
  • To measure behaviors or experiences: Questionnaires can be used to gather information on behaviors or experiences such as health-related behaviors or experiences, job satisfaction, or customer satisfaction.
  • To evaluate programs or interventions: Questionnaires can be used to evaluate the effectiveness of programs or interventions by gathering information on participants’ experiences, opinions, and behaviors.
  • To gather information for research: Questionnaires can be used to gather data for research purposes on a variety of topics.

When to use Questionnaire

Here are some situations when questionnaires might be used:

  • When you want to collect data from a large number of people: Questionnaires are useful when you want to collect data from a large number of people. They can be distributed to a wide audience and can be completed at the respondent’s convenience.
  • When you want to collect data on specific topics: Questionnaires are useful when you want to collect data on specific topics or research questions. They can be designed to ask specific questions and can be used to gather quantitative data that can be analyzed statistically.
  • When you want to compare responses across groups: Questionnaires are useful when you want to compare responses across different groups of people. For example, you might want to compare responses from men and women, or from people of different ages or educational backgrounds.
  • When you want to collect data anonymously: Questionnaires can be useful when you want to collect data anonymously. Respondents can complete the questionnaire without fear of judgment or repercussions, which can lead to more honest and accurate responses.
  • When you want to save time and resources: Questionnaires can be more efficient and cost-effective than other methods of data collection such as interviews or focus groups. They can be completed quickly and easily, and can be analyzed using software to save time and resources.

Characteristics of Questionnaire

Here are some of the characteristics of questionnaires:

  • Standardization : Questionnaires are standardized tools that ask the same questions in the same order to all respondents. This ensures that all respondents are answering the same questions and that the responses can be compared and analyzed.
  • Objectivity : Questionnaires are designed to be objective, meaning that they do not contain leading questions or bias that could influence the respondent’s answers.
  • Predefined responses: Questionnaires typically provide predefined response options for the respondents to choose from, which helps to standardize the responses and make them easier to analyze.
  • Quantitative data: Questionnaires are designed to collect quantitative data, meaning that they provide numerical or categorical data that can be analyzed using statistical methods.
  • Convenience : Questionnaires are convenient for both the researcher and the respondents. They can be distributed and completed at the respondent’s convenience and can be easily administered to a large number of people.
  • Anonymity : Questionnaires can be anonymous, which can encourage respondents to answer more honestly and provide more accurate data.
  • Reliability : Questionnaires are designed to be reliable, meaning that they produce consistent results when administered multiple times to the same group of people.
  • Validity : Questionnaires are designed to be valid, meaning that they measure what they are intended to measure and are not influenced by other factors.

Advantage of Questionnaire

Some Advantage of Questionnaire are as follows:

  • Standardization: Questionnaires allow researchers to ask the same questions to all participants in a standardized manner. This helps ensure consistency in the data collected and eliminates potential bias that might arise if questions were asked differently to different participants.
  • Efficiency: Questionnaires can be administered to a large number of people at once, making them an efficient way to collect data from a large sample.
  • Anonymity: Participants can remain anonymous when completing a questionnaire, which may make them more likely to answer honestly and openly.
  • Cost-effective: Questionnaires can be relatively inexpensive to administer compared to other research methods, such as interviews or focus groups.
  • Objectivity: Because questionnaires are typically designed to collect quantitative data, they can be analyzed objectively without the influence of the researcher’s subjective interpretation.
  • Flexibility: Questionnaires can be adapted to a wide range of research questions and can be used in various settings, including online surveys, mail surveys, or in-person interviews.

Limitations of Questionnaire

Limitations of Questionnaire are as follows:

  • Limited depth: Questionnaires are typically designed to collect quantitative data, which may not provide a complete understanding of the topic being studied. Questionnaires may miss important details and nuances that could be captured through other research methods, such as interviews or observations.
  • R esponse bias: Participants may not always answer questions truthfully or accurately, either because they do not remember or because they want to present themselves in a particular way. This can lead to response bias, which can affect the validity and reliability of the data collected.
  • Limited flexibility: While questionnaires can be adapted to a wide range of research questions, they may not be suitable for all types of research. For example, they may not be appropriate for studying complex phenomena or for exploring participants’ experiences and perceptions in-depth.
  • Limited context: Questionnaires typically do not provide a rich contextual understanding of the topic being studied. They may not capture the broader social, cultural, or historical factors that may influence participants’ responses.
  • Limited control : Researchers may not have control over how participants complete the questionnaire, which can lead to variations in response quality or consistency.

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  • Questionnaire Design | Methods, Question Types & Examples

Questionnaire Design | Methods, Question Types & Examples

Published on 6 May 2022 by Pritha Bhandari . Revised on 10 October 2022.

A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.

Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires.

Table of contents

Questionnaires vs surveys, questionnaire methods, open-ended vs closed-ended questions, question wording, question order, step-by-step guide to design, frequently asked questions about questionnaire design.

A survey is a research method where you collect and analyse data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.

Designing a questionnaire means creating valid and reliable questions that address your research objectives, placing them in a useful order, and selecting an appropriate method for administration.

But designing a questionnaire is only one component of survey research. Survey research also involves defining the population you’re interested in, choosing an appropriate sampling method , administering questionnaires, data cleaning and analysis, and interpretation.

Sampling is important in survey research because you’ll often aim to generalise your results to the population. Gather data from a sample that represents the range of views in the population for externally valid results. There will always be some differences between the population and the sample, but minimising these will help you avoid sampling bias .

Prevent plagiarism, run a free check.

Questionnaires can be self-administered or researcher-administered . Self-administered questionnaires are more common because they are easy to implement and inexpensive, but researcher-administered questionnaires allow deeper insights.

Self-administered questionnaires

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or by post. All questions are standardised so that all respondents receive the same questions with identical wording.

Self-administered questionnaires can be:

  • Cost-effective
  • Easy to administer for small and large groups
  • Anonymous and suitable for sensitive topics

But they may also be:

  • Unsuitable for people with limited literacy or verbal skills
  • Susceptible to a nonreponse bias (most people invited may not complete the questionnaire)
  • Biased towards people who volunteer because impersonal survey requests often go ignored

Researcher-administered questionnaires

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents.

Researcher-administered questionnaires can:

  • Help you ensure the respondents are representative of your target audience
  • Allow clarifications of ambiguous or unclear questions and answers
  • Have high response rates because it’s harder to refuse an interview when personal attention is given to respondents

But researcher-administered questionnaires can be limiting in terms of resources. They are:

  • Costly and time-consuming to perform
  • More difficult to analyse if you have qualitative responses
  • Likely to contain experimenter bias or demand characteristics
  • Likely to encourage social desirability bias in responses because of a lack of anonymity

Your questionnaire can include open-ended or closed-ended questions, or a combination of both.

Using closed-ended questions limits your responses, while open-ended questions enable a broad range of answers. You’ll need to balance these considerations with your available time and resources.

Closed-ended questions

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. Closed-ended questions are best for collecting data on categorical or quantitative variables.

Categorical variables can be nominal or ordinal. Quantitative variables can be interval or ratio. Understanding the type of variable and level of measurement means you can perform appropriate statistical analyses for generalisable results.

Examples of closed-ended questions for different variables

Nominal variables include categories that can’t be ranked, such as race or ethnicity. This includes binary or dichotomous categories.

It’s best to include categories that cover all possible answers and are mutually exclusive. There should be no overlap between response items.

In binary or dichotomous questions, you’ll give respondents only two options to choose from.

White Black or African American American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander

Ordinal variables include categories that can be ranked. Consider how wide or narrow a range you’ll include in your response items, and their relevance to your respondents.

Likert-type questions collect ordinal data using rating scales with five or seven points.

When you have four or more Likert-type questions, you can treat the composite data as quantitative data on an interval scale . Intelligence tests, psychological scales, and personality inventories use multiple Likert-type questions to collect interval data.

With interval or ratio data, you can apply strong statistical hypothesis tests to address your research aims.

Pros and cons of closed-ended questions

Well-designed closed-ended questions are easy to understand and can be answered quickly. However, you might still miss important answers that are relevant to respondents. An incomplete set of response items may force some respondents to pick the closest alternative to their true answer. These types of questions may also miss out on valuable detail.

To solve these problems, you can make questions partially closed-ended, and include an open-ended option where respondents can fill in their own answer.

Open-ended questions

Open-ended, or long-form, questions allow respondents to give answers in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered. For example, respondents may want to answer ‘multiracial’ for the question on race rather than selecting from a restricted list.

  • How do you feel about open science?
  • How would you describe your personality?
  • In your opinion, what is the biggest obstacle to productivity in remote work?

Open-ended questions have a few downsides.

They require more time and effort from respondents, which may deter them from completing the questionnaire.

For researchers, understanding and summarising responses to these questions can take a lot of time and resources. You’ll need to develop a systematic coding scheme to categorise answers, and you may also need to involve other researchers in data analysis for high reliability .

Question wording can influence your respondents’ answers, especially if the language is unclear, ambiguous, or biased. Good questions need to be understood by all respondents in the same way ( reliable ) and measure exactly what you’re interested in ( valid ).

Use clear language

You should design questions with your target audience in mind. Consider their familiarity with your questionnaire topics and language and tailor your questions to them.

For readability and clarity, avoid jargon or overly complex language. Don’t use double negatives because they can be harder to understand.

Use balanced framing

Respondents often answer in different ways depending on the question framing. Positive frames are interpreted as more neutral than negative frames and may encourage more socially desirable answers.

Use a mix of both positive and negative frames to avoid bias , and ensure that your question wording is balanced wherever possible.

Unbalanced questions focus on only one side of an argument. Respondents may be less likely to oppose the question if it is framed in a particular direction. It’s best practice to provide a counterargument within the question as well.

Avoid leading questions

Leading questions guide respondents towards answering in specific ways, even if that’s not how they truly feel, by explicitly or implicitly providing them with extra information.

It’s best to keep your questions short and specific to your topic of interest.

  • The average daily work commute in the US takes 54.2 minutes and costs $29 per day. Since 2020, working from home has saved many employees time and money. Do you favour flexible work-from-home policies even after it’s safe to return to offices?
  • Experts agree that a well-balanced diet provides sufficient vitamins and minerals, and multivitamins and supplements are not necessary or effective. Do you agree or disagree that multivitamins are helpful for balanced nutrition?

Keep your questions focused

Ask about only one idea at a time and avoid double-barrelled questions. Double-barrelled questions ask about more than one item at a time, which can confuse respondents.

This question could be difficult to answer for respondents who feel strongly about the right to clean drinking water but not high-speed internet. They might only answer about the topic they feel passionate about or provide a neutral answer instead – but neither of these options capture their true answers.

Instead, you should ask two separate questions to gauge respondents’ opinions.

Strongly Agree Agree Undecided Disagree Strongly Disagree

Do you agree or disagree that the government should be responsible for providing high-speed internet to everyone?

You can organise the questions logically, with a clear progression from simple to complex. Alternatively, you can randomise the question order between respondents.

Logical flow

Using a logical flow to your question order means starting with simple questions, such as behavioural or opinion questions, and ending with more complex, sensitive, or controversial questions.

The question order that you use can significantly affect the responses by priming them in specific directions. Question order effects, or context effects, occur when earlier questions influence the responses to later questions, reducing the validity of your questionnaire.

While demographic questions are usually unaffected by order effects, questions about opinions and attitudes are more susceptible to them.

  • How knowledgeable are you about Joe Biden’s executive orders in his first 100 days?
  • Are you satisfied or dissatisfied with the way Joe Biden is managing the economy?
  • Do you approve or disapprove of the way Joe Biden is handling his job as president?

It’s important to minimise order effects because they can be a source of systematic error or bias in your study.

Randomisation

Randomisation involves presenting individual respondents with the same questionnaire but with different question orders.

When you use randomisation, order effects will be minimised in your dataset. But a randomised order may also make it harder for respondents to process your questionnaire. Some questions may need more cognitive effort, while others are easier to answer, so a random order could require more time or mental capacity for respondents to switch between questions.

Follow this step-by-step guide to design your questionnaire.

Step 1: Define your goals and objectives

The first step of designing a questionnaire is determining your aims.

  • What topics or experiences are you studying?
  • What specifically do you want to find out?
  • Is a self-report questionnaire an appropriate tool for investigating this topic?

Once you’ve specified your research aims, you can operationalise your variables of interest into questionnaire items. Operationalising concepts means turning them from abstract ideas into concrete measurements. Every question needs to address a defined need and have a clear purpose.

Step 2: Use questions that are suitable for your sample

Create appropriate questions by taking the perspective of your respondents. Consider their language proficiency and available time and energy when designing your questionnaire.

  • Are the respondents familiar with the language and terms used in your questions?
  • Would any of the questions insult, confuse, or embarrass them?
  • Do the response items for any closed-ended questions capture all possible answers?
  • Are the response items mutually exclusive?
  • Do the respondents have time to respond to open-ended questions?

Consider all possible options for responses to closed-ended questions. From a respondent’s perspective, a lack of response options reflecting their point of view or true answer may make them feel alienated or excluded. In turn, they’ll become disengaged or inattentive to the rest of the questionnaire.

Step 3: Decide on your questionnaire length and question order

Once you have your questions, make sure that the length and order of your questions are appropriate for your sample.

If respondents are not being incentivised or compensated, keep your questionnaire short and easy to answer. Otherwise, your sample may be biased with only highly motivated respondents completing the questionnaire.

Decide on your question order based on your aims and resources. Use a logical flow if your respondents have limited time or if you cannot randomise questions. Randomising questions helps you avoid bias, but it can take more complex statistical analysis to interpret your data.

Step 4: Pretest your questionnaire

When you have a complete list of questions, you’ll need to pretest it to make sure what you’re asking is always clear and unambiguous. Pretesting helps you catch any errors or points of confusion before performing your study.

Ask friends, classmates, or members of your target audience to complete your questionnaire using the same method you’ll use for your research. Find out if any questions were particularly difficult to answer or if the directions were unclear or inconsistent, and make changes as necessary.

If you have the resources, running a pilot study will help you test the validity and reliability of your questionnaire. A pilot study is a practice run of the full study, and it includes sampling, data collection , and analysis.

You can find out whether your procedures are unfeasible or susceptible to bias and make changes in time, but you can’t test a hypothesis with this type of study because it’s usually statistically underpowered .

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviours. It is made up of four or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with five or seven possible responses, to capture their degree of agreement.

You can organise the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomisation can minimise the bias from order effects.

Questionnaires can be self-administered or researcher-administered.

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

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28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

Swetha Amaresan

Published: May 15, 2023

The adage "the customer is always right" has received some pushback in recent years, but when it comes to conducting surveys , the phrase is worth a deeper look. In the past, representatives were tasked with solving client problems as they happened. Now, they have to be proactive by solving problems before they come up.

Person fills out a questionnaire surrounded by question mark scrabble tiles

Salesforce found that 63% of customers expect companies to anticipate their needs before they ask for help. But how can a customer service team recognize these customer needs in advance and effectively solve them on a day-to-day basis?

→ Free Download: 5 Customer Survey Templates [Access Now]

A customer questionnaire is a tried-and-true method for collecting survey data to inform your customer service strategy . By hearing directly from the customer, you'll capture first-hand data about how well your service team meets their needs. In this article, you'll get free questionnaire templates and best practices on how to administer them for the most honest responses.

Table of Contents:

Questionnaire Definition

Survey vs. questionnaire, questionnaire templates.

  • Questionnaire Examples

Questionnaire Design

Survey question examples.

  • Examples of Good Survey Questions

How to Make a Questionnaire

A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to understand a topic from the respondents' point of view. Questionnaires typically have closed-ended, open-ended, short-form, and long-form questions.

The questions should always stay as unbiased as possible. For instance, it's unwise to ask for feedback on a specific product or service that’s still in the ideation phase. To complete the questionnaire, the customer would have to imagine how they might experience the product or service rather than sharing their opinion about their actual experience with it.

Ask broad questions about the kinds of qualities and features your customers enjoy in your products or services and incorporate that feedback into new offerings your team is developing.

What makes a good questionnaire?

Define the goal, make it short and simple, use a mix of question types, proofread carefully, keep it consistent.

A good questionnaire should find what you need versus what you want. It should be valuable and give you a chance to understand the respondent’s point of view.

Make the purpose of your questionnaire clear. While it's tempting to ask a range of questions simultaneously, you'll get more valuable results if you stay specific to a set topic.

According to HubSpot research , 47% of those surveyed say their top reason for abandoning a survey is the time it takes to complete.

So, questionnaires should be concise and easy to finish. If you're looking for a respondent’s experience with your business, focus on the most important questions.

sample questionnaire for a research paper

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

  • Net Promoter Score
  • Customer Effort Score

You're all set!

Click this link to access this resource at any time.

5 Customer Survey Templates

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Your questionnaire should include a combination of question types, like open-ended, long-form, or short-ended questions.

Open-ended questions give users a chance to share their own answers. But closed-ended questions are more efficient and easy to quantify, with specific answer choices.

If you're not sure which question types are best, read here for more survey question examples .

While it's important to check spelling and grammar, there are two other things you'll want to check for a great questionnaire.

First, edit for clarity. Jargon, technical terms, and brand-specific language can be confusing for respondents. Next, check for leading questions. These questions can produce biased results that will be less useful to your team.

Consistency makes it easier for respondents to quickly complete your questionnaire. This is because it makes the questions less confusing. It can also reduce bias.

Being consistent is also helpful for analyzing questionnaire data because it makes it easier to compare results. With this in mind, keep response scales, question types, and formatting consistent.

In-Depth Interviews vs. Questionnaire

Questionnaires can be a more feasible and efficient research method than in-depth interviews. They are a lot cheaper to conduct. That’s because in-depth interviews can require you to compensate the interviewees for their time and give accommodations and travel reimbursement.

Questionnaires also save time for both parties. Customers can quickly complete them on their own time, and employees of your company don't have to spend time conducting the interviews. They can capture a larger audience than in-depth interviews, making them much more cost-effective.

It would be impossible for a large company to interview tens of thousands of customers in person. The same company could potentially get feedback from its entire customer base using an online questionnaire.

When considering your current products and services (as well as ideas for new products and services), it's essential to get the feedback of existing and potential customers. They are the ones who have a say in purchasing decisions.

A questionnaire is a tool that’s used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people.

The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the Internet became popular. Questionnaires used to be completed on paper, and data analysis occurred later as a separate process. Nowadays, these processes are typically combined since online survey tools allow questionnaire responses to be analyzed and aggregated all in one step.

But questionnaires can still be used for reasons other than data analysis. Job applications and medical history forms are examples of questionnaires that have no intention of being statistically analyzed. The key difference between questionnaires and surveys is that they can exist together or separately.

Below are some of the best free questionnaire templates you can download to gather data that informs your next product or service offering.

What makes a good survey question?

Have a goal in mind, draft clear and distinct answers and questions, ask one question at a time, check for bias and sensitivity, include follow-up questions.

To make a good survey question, you have to choose the right type of questions to use. Include concise, clear, and appropriate questions with answer choices that won’t confuse the respondent and will clearly offer data on their experience.

Good survey questions can give a business good data to examine. Here are some more tips to follow as you draft your survey questions.

To make a good survey, consider what you are trying to learn from it. Understanding why you need to do a survey will help you create clear and concise questions that you need to ask to meet your goal. The more your questions focus on one or two objectives, the better your data will be.

You have a goal in mind for your survey. Now you have to write the questions and answers depending on the form you’re using.

For instance, if you’re using ranks or multiple-choice in your survey, be clear. Here are examples of good and poor multiple-choice answers:

Poor Survey Question and Answer Example

California:

  • Contains the tallest mountain in the United States.
  • Has an eagle on its state flag.
  • Is the second-largest state in terms of area.
  • Was the location of the Gold Rush of 1849.

Good Survey Question and Answer Example

What is the main reason so many people moved to California in 1849?

  • California's land was fertile, plentiful, and inexpensive.
  • The discovery of gold in central California.
  • The East was preparing for a civil war.
  • They wanted to establish religious settlements.

In the poor example, the question may confuse the respondent because it's not clear what is being asked or how the answers relate to the question. The survey didn’t fully explain the question, and the options are also confusing.

In the good example above, the question and answer choices are clear and easy to understand.

Always make sure answers and questions are clear and distinct to create a good experience for the respondent. This will offer your team the best outcomes from your survey.

It's surprisingly easy to combine multiple questions into one. They even have a name — they’re called "double-barreled" questions. But a good survey asks one question at a time.

For example, a survey question could read, "What is your favorite sneaker and clothing apparel brand?" This is bad because you’re asking two questions at once.

By asking two questions simultaneously, you may confuse your respondents and get unclear answers. Instead, each question should focus on getting specific pieces of information.

For example, ask, "What is your favorite sneaker brand?" then, "What is your favorite clothing apparel brand?" By separating the questions, you allow your respondents to give separate and precise answers.

Biased questions can lead a respondent toward a specific response. They can also be vague or unclear. Sensitive questions such as age, religion, or marital status can be helpful for demographics. These questions can also be uncomfortable for people to answer.

There are a few ways to create a positive experience with your survey questions.

First, think about question placement. Sensitive questions that appear in context with other survey questions can help people understand why you are asking. This can make them feel more comfortable responding.

Next, check your survey for leading questions, assumptions, and double-barreled questions. You want to make sure that your survey is neutral and free of bias.

Asking more than one survey question about an area of interest can make a survey easier to understand and complete. It also helps you collect more in-depth insights from your respondents.

1. Free HubSpot Questionnaire Template

HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.

2. Client Questionnaire Template

It's a good idea to gauge your clients' experiences with your business to uncover opportunities to improve your offerings. That will, in turn, better suit their lifestyles. You don't have to wait for an entire year to pass before polling your customer base about their experience either. A simple client questionnaire, like the one below, can be administered as a micro survey several times throughout the year. These types of quick survey questions work well to retarget your existing customers through social media polls and paid interactive ads.

1. How much time do you spend using [product or service]?

  • Less than a minute
  • About 1 - 2 minutes
  • Between 2 and 5 minutes
  • More than 5 minutes

2. In the last month, what has been your biggest pain point?

  • Finding enough time for important tasks
  • Delegating work
  • Having enough to do

3. What's your biggest priority right now?

  • Finding a faster way to work
  • Problem-solving
  • Staff development

send-now-hubspot-sales-bar

3. Website Questionnaire Template

Whether you just launched a brand new website or you're gathering data points to inform a redesign, you'll find customer feedback to be essential in both processes. A website questionnaire template will come in handy to collect this information using an unbiased method.

1. How many times have you visited [website] in the past month?

  • More than once

2. What is the primary reason for your visit to [website]?

  • To make a purchase
  • To find more information before making a purchase in-store
  • To contact customer service

3. Are you able to find what you're looking for on the website homepage?

4. Customer Satisfaction Questionnaire Template

If you've never surveyed your customers and are looking for a template to get started, this one includes some basic customer satisfaction questions. These will apply to just about any customer your business serves.

1. How likely are you to recommend us to family, friends, or colleagues?

  • Extremely unlikely
  • Somewhat unlikely
  • Somewhat likely
  • Extremely likely

2. How satisfied were you with your experience?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

3. Rank the following items in terms of their priority to your purchasing process.

  • Helpful staff
  • Quality of product
  • Price of product
  • Ease of purchase
  • Proximity of store
  • Online accessibility
  • Current need
  • Appearance of product

4. Who did you purchase these products for?

  • Family member
  • On behalf of a business

5. Please rate our staff on the following terms:

  • Friendly __ __ __ __ __ Hostile
  • Helpful __ __ __ __ __ Useless
  • Knowledgeable __ __ __ __ __ Inexperienced
  • Professional __ __ __ __ __ Inappropriate

6. Would you purchase from our company again?

7. How can we improve your experience for the future?

________________________________.

5. Customer Effort Score Questionnaire Template

The following template gives an example of a brief customer effort score (CES) questionnaire. This free template works well for new customers to measure their initial reaction to your business.

1. What was the ease of your experience with our company?

  • Extremely difficult
  • Somewhat difficult
  • Somewhat easy
  • Extremely easy

2. The company did everything it could to make my process as easy as possible.

  • Strongly disagree
  • Somewhat disagree
  • Somewhat agree
  • Strongly agree

3. On a scale of 1 to 10 (1 being "extremely quickly" and 10 being "extremely slowly"), how fast were you able to solve your problem?

4. How much effort did you have to put forth while working with our company?

  • Much more than expected
  • Somewhat more than expected
  • As much as expected
  • Somewhat less than expected
  • Much less than expected

6. Demographic Questionnaire Template

Here's a template for surveying customers to learn more about their demographic background. You could substantiate the analysis of this questionnaire by corroborating the data with other information from your web analytics, internal customer data, and industry data.

1. How would you describe your employment status?

  • Employed full-time
  • Employed part-time
  • Freelance/contract employee
  • Self-employed

2. How many employees work at your company?

3. How would you classify your role?

  • Individual Contributor

4. How would you classify your industry?

  • Technology/software
  • Hospitality/dining
  • Entertainment

Below, we have curated a list of questionnaire examples that do a great job of gathering valuable qualitative and quantitative data.

4 Questionnaire Examples

1. customer satisfaction questions.

patient satisfaction survey

Survey question examples: Multiple choice

Image Source

Rating Scale

Rating scale questions offer a scale of numbers and ask respondents to rate topics based on the sentiments assigned to that scale. This is effective when assessing customer satisfaction.

Rating scale survey question examples : "Rate your level of satisfaction with the customer service you received today on a scale of 1-10."

Survey question examples: Rating Scale

Yes or no survey questions are a type of dichotomous question. These are questions that only offer two possible responses. They’re useful because they’re quick to answer and can help with customer segmentation.

Yes or no survey questions example : "Have you ever used HubSpot before?"

Likert Scale

Likert scale questions assess whether a respondent agrees with the statement, as well as the extent to which they agree or disagree.

These questions typically offer five or seven responses, with sentiments ranging from items such as "strongly disagree" to "strongly agree." Check out this post to learn more about the Likert scale .

Likert scale survey question examples : “How satisfied are you with the service from [brand]?”

Survey question examples: Likert Scale

Open-ended questions ask a broader question or offer a chance to elaborate on a response to a close-ended question. They're accompanied by a text box that leaves room for respondents to write freely. This is particularly important when asking customers to expand on an experience or recommendation.

Open-ended survey question examples : "What are your personal goals for using HubSpot? Please describe."

Survey question examples: Open-Ended

Matrix Table

A matrix table is usually a group of multiple-choice questions grouped in a table. Choices for these survey questions are usually organized in a scale. This makes it easier to understand the relationships between different survey responses.

Matrix table survey question examples : "Rate your level of agreement with the following statements about HubSpot on a scale of 1-5."

Survey question examples: Matrix table

Rank Order Scaling

These questions ask respondents to rank a set of terms by order of preference or importance. This is useful for understanding customer priorities.

Rank order scaling examples : "Rank the following factors in order of importance when choosing a new job."

Survey question examples: Rank order scaling

Semantic Differential Scale

This scale features pairs of opposite adjectives that respondents use for rating, usually for a feature or experience. This type of question makes it easier to understand customer attitudes and beliefs.

Semantic differential scale question examples : "Rate your overall impression of this brand as friendly vs. unfriendly, innovative vs. traditional, and boring vs. exciting."

Survey question examples: Semantic differential scale

Side-By-Side Matrix

This matrix table format includes two sets of questions horizontally for easy comparison. This format can help with customer gap analysis.

Side-by-side matrix question examples : "Rate your level of satisfaction with HubSpot's customer support compared to its ease of use."

Survey question examples: Side-by-side matrix

Stapel Scale

The Stapel rating scale offers a single adjective or idea for rating. It uses a numerical scale with a zero point in the middle. This survey question type helps with in-depth analysis.

Stapel scale survey question examples : "Rate your overall experience with this product as +5 (excellent) to -5 (terrible)."

Survey question examples: Stapel scale

Constant Sum Survey Questions

In this question format, people distribute points to different choices based on the perceived importance of each point. This kind of question is often used in market research and can help your team better understand customer choices .

Constant sum survey question examples : "What is your budget for the following marketing expenses: Paid campaigns, Events, Freelancers, Agencies, Research."

Survey question examples: Constant sum

Image Choice

This survey question type shows several images. Then, it asks the respondent to choose the image that best matches their response to the question. These questions are useful for understanding your customers’ design preferences.

Image choice survey questions example : "Which of these three images best represents your brand voice?"

Survey question examples: Image chooser

Choice Model

This survey question offers a hypothetical scenario, then the respondent must choose from the presented options. It's a useful type of question when you are refining a product or strategy.

Choice model survey questions example : "Which of these three deals would be most appealing to you?"

Click Map Questions

Click map questions offer an image click on specific areas of the image in response to a question. This question uses data visualization to learn about customer preferences for design and user experience.

Click map question examples : "Click on the section of the website where you would expect to find pricing information."

Survey question examples: Choice model

Data Upload

This survey question example asks the respondent to upload a file or document in response to a question. This type of survey question can help your team collect data and context that might be tough to collect otherwise.

Data upload question examples : "Please upload a screenshot of the error you encountered during your purchase."

Survey question examples: Data Upload

Benchmarkable Questions

This question type asks a respondent to compare their answers to a group or benchmark. These questions can be useful if you're trying to compare buyer personas or other customer groups.

Benchmarkable survey questions example : "Compare your company's marketing budget to other companies in your industry."

Good Survey Questions

  • What is your favorite product?
  • Why did you purchase this product?
  • How satisfied are you with [product]?
  • Would you recommend [product] to a friend?
  • Would you recommend [company name] to a friend?
  • If you could change one thing about [product], what would it be?
  • Which other options were you considering before [product or company name]?
  • Did [product] help you accomplish your goal?
  • How would you feel if we did not offer this product, feature, or service?
  • What would you miss the most if you couldn't use your favorite product from us?
  • What is one word that best describes your experience using our product?
  • What's the primary reason for canceling your account?
  • How satisfied are you with our customer support?
  • Did we answer all of your questions and concerns?
  • How can we be more helpful?
  • What additional features would you like to see in this product?
  • Are we meeting your expectations?
  • How satisfied are you with your experience?

1. "What is your favorite product?"

This question is a great starter for your survey. Most companies want to know what their most popular products are, and this question cuts right to the point.

It's important to note that this question gives you the customer's perspective, not empirical evidence. You should compare the results to your inventory to see if your customers' answers match your actual sales. You may be surprised to find your customers' "favorite" product isn't the highest-selling one.

2. "Why did you purchase this product?"

Once you know their favorite product, you need to understand why they like it so much. The qualitative data will help your marketing and sales teams attract and engage customers. They'll know which features to advertise most and can seek out new leads similar to your existing customers.

3. "How satisfied are you with [product]?"

When you have a product that isn't selling, you can ask this question to see why customers are unhappy with it. If the reviews are poor, you'll know that the product needs reworking, and you can send it back to product management for improvement. Or, if these results are positive, they may have something to do with your marketing or sales techniques. You can then gather more info during the questionnaire and restrategize your campaigns based on your findings.

4. "Would you recommend [product] to a friend?"

This is a classic survey question used with most NPS® surveys. It asks the customer if they would recommend your product to one of their peers. This is extremely important because most people trust customer referrals more than traditional advertising. So, if your customers are willing to recommend your products, you'll have an easier time acquiring new leads.

5. "Would you recommend [company name] to a friend?"

Similar to the question above, this one asks the customer to consider your business as a whole and not just your product. This gives you insight into your brand's reputation and shows how customers feel about your company's actions. Even if you have an excellent product, your brand's reputation may be the cause of customer churn . Your marketing team should pay close attention to this question to see how they can improve the customer experience .

6. "If you could change one thing about [product], what would it be?"

This is a good question to ask your most loyal customers or ones that have recently churned. For loyal customers, you want to keep adding value to their experience. Asking how your product can improve helps your development team find flaws and increases your chances of retaining a valuable customer segment.

For customers that have recently churned, this question gives insight into how you can retain future users that are unhappy with your product or service. By giving these customers a space to voice their criticisms, you can either reach out and offer solutions or relay feedback for consideration.

7. "Which other options were you considering before [product or company name]?"

If you're operating in a competitive industry, customers will have more than one choice when considering your brand. And if you sell variations of your product or produce new models periodically, customers may prefer one version over another.

For this question, you should offer answers to choose from in a multiple-selection format. This will limit the types of responses you'll receive and help you get the exact information you need.

8. "Did [product] help you accomplish your goal?"

The purpose of any product or service is to help customers reach a goal. So, you should be direct and ask them if your company steered them toward success. After all, customer success is an excellent retention tool. If customers are succeeding with your product, they're more likely to stay loyal to your brand.

9. "How would you feel if we did not offer this product, feature, or service?"

Thinking about discontinuing a product? This question can help you decide whether or not a specific product, service, or feature will be missed if you were to remove it.

Even if you know that a product or service isn't worth offering, it's important to ask this question anyway because there may be a certain aspect of the product that your customers like. They'll be delighted if you can integrate that feature into a new product or service.

10. "If you couldn't use your favorite product from us, what would you miss the most about it?"

This question pairs well with the one above because it frames the customer's favorite product from a different point of view. Instead of describing why they love a particular product, the customer can explain what they'd be missing if they didn't have it at all. This type of question uncovers "fear of loss," which can be a very different motivating factor than "hope for gain."

11. "What word best describes your experience using our product?"

Your marketing team will love this question. A single word or a short phrase can easily sum up your customers’ emotions when they experience your company, product, or brand. Those emotions can be translated into relatable marketing campaigns that use your customers’ exact language.

If the responses reveal negative emotions, it's likely that your entire customer service team can relate to that pain point. Rather than calling it "a bug in the system," you can describe the problem as a "frustrating roadblock" to keep their experience at the forefront of the solution.

12. "What's the primary reason for canceling your account?"

Finding out why customers are unhappy with your product or service is key to decreasing your churn rate . If you don't understand why people leave your brand, it's hard to make effective changes to prevent future turnover. Or worse, you might alter your product or service in a way that increases your churn rate, causing you to lose customers who were once loyal supporters.

13. "How satisfied are you with our customer support?"

It's worth asking customers how happy they are with your support or service team. After all, an excellent product doesn't always guarantee that customers will stay loyal to your brand. Research shows that one in six customers will leave a brand they love after just one poor service experience.

14. "Did we answer all of your questions and concerns?"

This is a good question to ask after a service experience. It shows how thorough your support team is and whether they're prioritizing speed too much over quality. If customers still have questions and concerns after a service interaction, your support team is focusing too much on closing tickets and not enough on meeting customer needs .

15. "How can we be more helpful?"

Sometimes it's easier to be direct and simply ask customers what else you can do to help them. This shows a genuine interest in your buyers' goals which helps your brand foster meaningful relationships with its customer base. The more you can show that you sincerely care about your customers' problems, the more they'll open up to you and be honest about how you can help them.

16. What additional features would you like to see in this product?

With this question, your team can get inspiration for the company's next product launch. Think of the responses as a wish list from your customers. You can discover what features are most valuable to them and whether they already exist within a competitor's product.

Incorporating every feature suggestion is nearly impossible, but it's a convenient way to build a backlog of ideas that can inspire future product releases.

17. "Are we meeting your expectations?"

This is a really important question to ask because customers won't always tell you when they're unhappy with your service. Not every customer will ask to speak with a manager when they're unhappy with your business. In fact, most will quietly move on to a competitor rather than broadcast their unhappiness to your company. To prevent this type of customer churn, you need to be proactive and ask customers if your brand is meeting their expectations.

18. "How satisfied are you with your experience?"

This question asks the customer to summarize their experience with your business. It gives you a snapshot of how the customer is feeling in that moment and their perception of your brand. Asking this question at the right stage in the customer's journey can tell you a lot about what your company is doing well and where you can stand to improve.

Next, let's dig into some tips for creating your own questionnaire.

Start with templates as a foundation. Know your question types. Keep it brief when possible. Choose a simple visual design. Use a clear research process. Create questions with straightforward, unbiased language. Make sure every question is important. Ask one question at a time. Order your questions logically. Consider your target audience. Test your questionnaire.

1. Use questionnaire templates.

Rather than build a questionnaire from scratch, consider using questionnaire templates to get started. HubSpot's collection of customer-facing questionnaire templates can help you quickly build and send a questionnaire to your clients and analyze the results right on Google Drive.

net promoter score questionnaire templates

Vrnda LeValley , customer training manager at HubSpot, recommends starting with an alignment question like, "Does this class meet your expectations?" because it gives more context to any positive or negative scores that follow. She continues, "If it didn't meet expectations, then there will potentially be negative responses across the board (as well as the reverse)."

3. Keep it brief, when possible.

Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's unnecessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.

The shorter your questionnaire is, the more likely a customer will complete it. Plus a shorter questionnaire means less data for your team to collect and analyze. Based on the feedback, it will be a lot easier for you to get the information you need to make the necessary changes in your organization and products.

4. Choose a simple visual design.

There's no need to make your questionnaire a stunning work of art. As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that’s common and easy to read, like Helvetica or Arial. Use a text size that customers of all abilities can navigate.

A questionnaire is most effective when all the questions are visible on a single screen. The layout is important. If a questionnaire is even remotely difficult to navigate, your response rate could suffer. Make sure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens.

5. Use a clear research process.

Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process.

In your research process, you should first come up with a research question. What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process.

After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will confirm that you're only collecting and analyzing data necessary to answer your research question. Then, you can move forward with your survey .

6. Create questions with straightforward, unbiased language.

When crafting your questions, it's important to structure them to get the point across. You don't want any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unnecessary jargon, and use simple terms in favor of longer-winded ones.

You may risk the reliability of your data if you try to combine two questions. Rather than asking, "How was your experience shopping with us, and would you recommend us to others?" separate it into two separate questions. Customers will be clear on your question and choose a response most appropriate for each one.

You should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed. Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree?" it may be better to ask, "How would you rate our software products on a scale of 1 to 10?" This removes any bias and confirms that all the responses are valid.

7. Ask only the most important questions.

When creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers. Most aren't going to sit through a 50-question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.

If your questionnaire has five or 55 questions, make sure each has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed by the survey. And, once the customer has lost interest, it'll be difficult to regain their focus.

8. Ask one question at a time.

Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to share a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion.

By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey. They may think you're asking them too much, or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible. Keeping your questions separated will make it more user-friendly.

9. Order your questions logically.

A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all loose ends. This flow keeps customers engaged throughout the entire survey.

When creating your questionnaire, start with the most basic questions about demographics. You can use this information to segment your customer base and create different buyer personas.

Next, add in your product and services questions. These are the ones that offer insights into common customer roadblocks and where you can improve your business's offerings. Questions like these guide your product development and marketing teams looking for new ways to enhance the customer experience.

Finally, you should conclude your questionnaire with open-ended questions to understand the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand.

10. Consider your target audience.

Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers. Your questions should be geared toward the interests and experiences they've already had with your company.

You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.

11. Test your questionnaire.

Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.

How Questionnaires Can Benefit Your Customer Service Strategy

Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business. When analyzed properly, it can inform your product and service launches.

Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey.

Now that you know the slight difference between a survey and a questionnaire, it’s time to put it into practice with your products or services. Remember, a good survey and questionnaire always start with a purpose. But, a great survey and questionnaire give data that you can use to help companies increase the way customers respond to their products or services because of the questions.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

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Service Hub provides everything you need to delight and retain customers while supporting the success of your whole front office

National Academies Press: OpenBook

Assessing Research-Doctorate Programs: A Methodology Study (2003)

Chapter: appendix d: sample questionnaires.

Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

Appendix D Sample Questionnaires {These questionnaires are subject to further review and revision.) 1. Institutional Questionnaire 2. Program Questionnaire 3. Faculty Questionnaire 4. Student Questionnaires a. Questionnaire for Acimittecl-to-Cancliclacy Doctoral Students b. Questionnaire for Program Gracluates 105

106 Institutional Questionnaire To the institutional coordinator: This questionnaire is intended to collect data about university-provided resources that are available to all doctoral programs. Typically, the ideal respondent will be in the university's office of institutional research. Most of the questions apply to all programs. One, on laboratory space, applies only to the sciences (including some social sciences). In listing programs, please refer to the attached taxonomy and answer for those programs that are present at your institution. I. For the libraries at your institution: (Please enter the average over the past three years) a. What is the average size of your professional library staff in total FTEs? b. What is the average annual library budget? c. What is the average annual budget for acquisition of books? d. A, ~ What is the average annual budget for acquisition of: print journals electronic journals ? What is the average annual budget for microprint and electronic databases? 2. Is health care insurance available to graduate students uncler an institutional plan? Yes No a. If available, health care insurance is made available to: ~ Students only ~ Students end faculty b. If available, what is the level of institutional support? (Check all that apply) Institution covers premium costs for: Teaching assistants ~ Research assistants ~ All other full-time graduate students ~ Al] graduate students Institution covers partial premium costs for: Teaching assistants ~ Research assistants ~ All other full-time graduate students ~ All graduate students No institutional contribution for: ~ Teaching assistants ~ Research assistants ~ Other graduate students 3. Does the university provide childcare facilities that are available to graduate students? O Yes ~1 No a. If yes, is the cost subsidized by the institution? ~ Yes :] No b. If not, does the institution provide a listing of childcare providers to graduate students? O Yes ~ No 4. Is university-subsidized student housing available to doctoral students? :] Yes ~ No APPENDIX D

APPENDIX D If so, what is the percentage of the doctoral students who live in university-provided housing? 5. Are graduate students are unionized on your campus? ~ Yes ~ No If yes, ~ Some students ~ All students If yes, are teaching assistants unionized? ~ Yes ~ No If yes, ~ Some teaching assistants ~ All teaching assistants If yes, are research assistants unionized? ~ Yes ~ No If yes, ~ Some research assistants ~ All research assistants? 6. Which of the following apply to the doctoral program at the institutional level? a. The institution confers awards to honor graduate students for teaching and/or research. ~ Yes ~ No b. Awards are given to faculty for mentoring or other activities that promote scholarship of doctoral students. Yes ~ No c. The institution provides some form of travel support for doctoral students to attend professional meetings. ~ Yes ~ No d. There is an organized program at the institutional level to help doctoral students improve their teaching skills. ~ Yes ~ No e. The institution provides an office that assists doctoral students in learning about employment opportunities. ~ Yes ~ No 7. For the information displayed in the following table, please provide in a file sent by small to rdpilof~as~ed~ For the each doctoral program in science (including the social sciences) and engineering at your institution, what is the net assignable square feet (NASF) of research space dedicated to the program (exclude space that is used only for undergraduates)? Please use the same definitions for NASF and research space that are used in the NSF Survey of Scientific and Engineering Research Facilities. See "Taxonomy] for a list of the program iEelds in the study, and provide the information in the Emai! i ile for only those doctoral programs that are offered at your institution. 107

APPENDIX D Program #3 108 Program Research space NASF Shared space with other programs (Y/N) Program #1 Pro cram #2

APPENDIX D Background Information Program Questionnaire This information will enable the National Research Council to contact you if there are any questions about the data. It will also permit us to contact faculty for the purpose of administering a questionnaire to elicit reputational ratings and background! data ant! to contact students to obtain information about their perceptions of the practices and offerings ~ ~ ~ 1 of the doctoral program. Please note that in addition to the web questionnaire, we would like lists of faculty and previous employers to be sent to us via e-mail. Please indicate the doctoral program to which the following information applies 1. Please provide the name and e-mai! address of the program respondent who will serve as the primary contact with the graduate oro cram. Name: Title: E-mail address: Mailing Address: State Zip Cocle- If this is an interdisciplinary program, please list the departments affiliated with the program. For each individual identified in questions 2 and 3, please provide in a file sent by emai! to rdpilot~)nas.~du the information displayed in the table for the question. Program Faculty: For each faculty member or senior research fellow or associate who participates in your doctoral program by directing theses, serving on doctoral committees, or teaching graduate courses, please provide the following information. Name Rank Highest Gender Race/ US Citizen or Tenure E-mail l | Degree | (M or F) | Ethn city | Permanent | Status | Addres (Y/N) 1 1 1 1 1 1 1 = Faculty Employment History: For each faculty member listed in Question 2 who joined your program within the past five years, please provide the institution, company, or organization where he or she was employed immediately before joining your institution. pros

110 Name Prior employer Position at that employer 4. For the doctoral students in your program, please provide the number of students that fall into each of the following categories. a. Total number of students: b. Status: Full-time Part-time Unknown c. Gentler: Male Female Unknown d. Citizenship: U.S. Permanent Resilient Temporary Visa Unknown cI. Race/Ethnicity (if U.S. citizen or Permanent Residents) American Indian or Alaskan Native Asian or Pacific Islander Black White Hispanic Mexican American Puerto Rican Other Multiracial Unknown e. Percentage of doctoral students with master's degree Program Information 5. Does your program have a mission statement? If so, what is the mission statement? (50 words or less) ~ Yes :] No If there are particular areas of research emphasis in your doctoral program, please choose from the subfields in ETaxonomy]: APPENDIX D

APPENDIX D 6. How many Ph.D.s have been awarded in the program in each of the past five years? (Note: Years span from July ~ to June 30) 2001-02 2000-01 1999-00 1998-99 1997-98- 7. For each of the academic years listed in the following table, enter the number of students who entered the program in the year and the number who completed their degrees in 4, 6, or 8, years or are still in the program. (Note: Years span from July 1 to June 30) Entering Number Student of Academic Entering Year Cohort Doctoral Students 1992 1993 1993-1994 1994-1995 1995-1996 1996-1997 1997-1998 1998-1999 1999-2000 2000-2001 2001-2002 Number of Students admitted to candidacy by the end of the 4th year of enrollment Of those admitted to candidacy, number who complete within 4 years Of those admitted to candidacy, number who complete within 6 years Of those admitted to candidacy, number who complete within 8 years Of those admitted to candidacy, how many are still enrolled after 8 years? . I_ 7a. Averaged over the past three years, what percent of entering students withdrew from the program before completing two years of study? % 7b. Averaged over the past three years, what has been the median time to degree for those who completed the program? (Note: the median time is the number of years it takes half of the number of students from the same entering year who are admitted to candidacy to complete their degree.) 8. Is a master's degree required of students prior to admission to your program? ~ Yes ~ No 9. What proportion of your full-time first-year doctoral students receive full support throughout their first year (tuition and an adequate living allowance provided as stipend or salary in program related work (TA or RA)?

112 10. How many years of full financial support could students entering your doctoral program expect to receive from your institution or an external source? 1. Over the past five years approximately what fraction of the first-year students in your program received financial support either from your institution or from extramural grants or fellowships? Tuition only Tuition and stipend- Stipend only- 12. What proportion of currently enrolled doctoral students in your program (included in multiple categories if appropriate) are currently supported by: Externally funded fellowships: Externally funded traineeships: Externally funded research assistantships: University funded teaching assistantships: University funded research assistantships: University funded tuition waivers, fellowships, or stipends: 13. Averaged over the past three years, what are the average and minimum GRE scores for students accepted into the program? Average Verbal GRE: Minimum Verbal GRE: Average Quantitative GRE: Minimum Quantitative GRE: Do you require GRE subject scores for all students entering the program? ~ Yes ~ No 14. In each of the last three academic years, how many students did you accept into your doctoral program, and how many enrolled? 2000-2001 2001 -2002 2002-2003 Accepted Enrolled 15. What percentage of the doctoral students in your program have individually assigned workspaces for their exclusive use? TAs RAs All students 16. On average, how many courses per term is each graduate teaching assistant in the program expected to teach or assist a faculty member in teaching? With sole responsibility As an Assistant to a faculty member 17. Which of the following apply to your doctoral program? APPENDIX D

APPENDIX D a. The program confers awards to honor graduate students for teaching and/or research. ~ Yes ~1 No b. Awards are given to faculty for mentoring or other activities that promote scholarship of doctoral students. ~ Yes :] No The program provides some form of travel support for doctoral students to attend professional meetings. ~ Yes ~ No d. There is an organized program to help doctoral students improve their teaching skills. ~ Yes n No e. The program provides organized assistance to help doctoral students explore employment opportunities. Yes ~1 No 8. List up to 5 institutions with which your program normally competes for graduate students: Institution # 1 Institution #2- Institution #3 Institution #4 Institution #5 1 9. Does your program collect data about employment outcomes for your graduates? ~ Yes ~ No If yes, do you provide potential applicants with this information? ~ Yes ~ No 20. Please list those interdisciplinary centers in which doctoral students from your program participate (conduct research or teach). ~3

114 Faculty Questionnaire This questionnaire is part of the National Research Council's Pilot Test of the Assessment of Research Doctoral Programs. Your university has volunteered to participate in this pilot test to assist the National Research Council's study of the methodology used to assess doctoral programs. Further information about the methodology study may be found at www7.nationalacademies.org/resdoc/index.html You have been selected to receive this questionnaire because you are a member of the faculty who participates in the education of doctoral students at your university. This means that you either teach courses to doctoral students or supervise their dissertations. If this is not the case, please indicate that in question 1. The assessment of research doctoral programs is conducted approximately every ten years and consists of a reputational survey of doctoral programs and the collection of data about doctoral faculty and students in f~fty-seven areas of study. This questionnaire provides information that will assist the study in a number of ways: licit will help us construct a pool from which to select raters for the reputational survey; 2)it will provide us enough information about you that we can collect data on grants, citations, and publications from other sources; and Hit will permit a statistical description of the faculty in the graduate program or programs with which you are affiliated. Your answers will be treated as completely confidential by the National Research Council and will only be released as part of a statistical analysis. I. Program Identification a. Do you supervise dissertations, serve on doctoral committees, or teach graduate courses in a doctoral program? ~ Yes ~ No If your answer was "No", you do not need to complete the rest of the questionnaire. b. From the pulldown list, please choose the program of your primary affiliation/appointment tPull Down List of Res-Doc Programs] If you have difficulty locating your program on the list, please refer to the "Taxonomy] list with fields and subfields Please list all programs in which you supervise dissertations, serve on dissertation committees, or teach graduate courses and the average percentage of your time during the past year that you spent in all activities for each program with which you are associated. (Do not list programs where you are an outside reader.) Program Supervise dissertations Teach courses Serve on Percent of time spent in all (YIN) (YIN) dissertation activities for this program committees (YIN) ~ (total= IJ0%) ~ d. For the articles and books that you have published in the past five years, please list what fields you have published in Table 1. If you have a single publication that spans multiple fields, please indicate them and their fields in Table 2. APPENDIX D

APPENDIX D Table 1: Books and articles in a single field published in the past 3 years Field(see Taxonomy) ~ Articles ~ Books 1 1 ~ ' 1 1 1 Table 2: Books and articles in multiple fields published in the past 3 years Field (Enter all that apply) Articles Books II. Current Employment a. Department affiliation: b. Rank: ~ Instructor ~ Assistant Professor ~ Associate Professor ~ FullProfessor ~ Other c. Tenure status: ~ Tenure-track, not tenured Tenured ~ Non-tenure-track d. Year first employed at current institution: tIf employment was not continuous, please list year of most recent appointment at this institution.] Have you received an extramural grant or contract support in the past year? Yes ~ No f. Subfields of current research interest (refer to "Taxonomy] with subfields): Subfield # 1: Subfield #2: Subfield #3: g. Do you consider part of your research to be interdisciplinary? ~ Yes ~ No If so, what is the area of that research? h. Under what names or variants of your name have you published books or articles? III. Prior Experience What was your status prior to your current position? ~ Student ~ Postdoc ~ Faculty. ~ Other: Previous employer: Address: 115

116 IV. Educational Background City Title: Employment Sector: Industry (for profit) National laboratory State or local government Federal government agency International agency 4-year college or university 2-year college K- 12 school Hospital or clinic Foundation or nonprofit Military Other (specify: State/Country Zip Code- a. Highest degree earned: ~ Bachelor's ~ Master's ~ Ph.D. ~ Professional (M.D., J.D., D.V.M., for example) b. Institution that conferred highest degree: c. Field of highest degree: Other: d. Year of highest degree: tPulldown List] To what extent does the field of your current research, teaching, or professional activities differ from the field of your highest degree? ~ Very similar ~ Somewhat similar ~ Very different V. Demographic Information a. Date of birth: b. Gender: c. Citizenship Male Female U.S. Permanent Resident Temporary Visa (mmlddlyy) d. Race/Ethnicity (if U.S. citizen or permanent resident) American Indian or Alaskan Native Asian or Pacific Islander Black White APPENDIX D

APPENDIX D Hispanic (I Mexican American, ~ Puerto Rican, ~ Other) ~ Multiracial VI. Please provide your preferred e-mai! address (where you can be reached if there are questions.) Thank you for your time. ~7

118 Questionnaire for Admitted-to-Candidacy Doctoral Students This questionnaire is part of the National Research Council's Pilot Test of the Assessment of Research Doctoral Programs. Your university has volunteered to participate in this pilot test to assist the National Research Council's study of the methodology used to assess doctoral programs. One innovation we are considering is adding student responses about the educational processes of the program. We believe that students' input is important to improving the quality of the educational experience. Further information about the methodology study may be found at www7.nationalacademies.org/resdoc/index.htm! You have been selected to receive this questionnaire because you are a student who has completed over half of your doctoral program. If this is not the case, please indicate that in question 1. The assessment of research doctoral programs is conducted approximately every ten years and consists of a reputational survey of doctoral programs and the collection of data about doctoral faculty and students in fifty-four areas of study. This questionnaire will provide information that will assist the study in a number of ways: 1) it will provide a statistical description of students in your program; 2) it will provide information about practices in your program; and 3) it will help future students in the selection of graduate programs. Your answers will be treated as completely confidential by the National Research Council and will only be released as part of a statistical analysis. Individual answers will not be shared with faculty or administrators of your doctoral program except in aggregated form. Institution: Doctoral Program: Educational Program A. Year of enrollment in this doctoral program: B. Year you expect to receive your doctorate: C. Did you (or will you) receive a master's degree before this doctorate? ~ Yes ~ No D. Did you (or will you) receive a master's degree in your doctoral field as part of your training? ~ Yes ~ No Ifyes,didyouwritea master's thesis? ~ Yes ~ No E. During the course of your study for the Ph.D. will you also receive any of the following as part of a joint, concurrent, or combined degree program: Professional doctorate (e.g., MD, DDS, OD, JD)? ~ Yes Professional master's (e.g., MBA, MPA, MPH)? ~ Yes No ~ No F. During the course of your study for the Ph.D. will you also receive a certificate in another field? ~ Yes ~ No APPENDIX D

APPENDIX D G. What were your career goals at the time you entered graduate school? Check all that apply] U.S. Employment: Industry ~ Government ~ Nonprofit ~ University ~ 2-yr. college ~ 4-yr. college Other: Non-U.S. Employment: Industry ~ Government ~ Nonprofit ~ University 2-yr. college ~ 4-yr. college Other: ~ Unknown H. What are your current career plans? tcheck all that apply] U.S. Employment: Industry ~ Government ~ Nonprofit ~ University ~ 2-yr. college ~ 4-yr. college Other: Non-U.S. Employment: Industry ~ Government ~ Nonprofit ~ University 2-yr. college ~ 4-yr. college Other: ~ Unknown I. Of the following sources of support, which have been your primary sources during your doctoral studies? (Check the three largest) I. ~ Personal/family funds 2. ~ Research Assistant (RA) 3. ~ Teaching Assistant (TA) 4. ~ Training grant 5. ~ Fellowship 6. ~ Loans 7. ~ Concurrent employment related to your degree 8. ~ Concurrent employment unrelated to your degree 2. Program Characteristics A. Professional Development I. During your doctoral program have you received (or will you receive) instruction, practice or professional development training in: a. Oral communication and presentation skills: ~ Yes ~ No b. Writing proposals for funding: ~ Yes ~ No c. Preparing articles for publication: ~ Yes ~ No d. Working in collaborative groups: ~ Yes ~ No Conducting independent research/scholarship:~ Yes ~ No f. Project management ~ Yes ~ No g. Research / professional ethics ~ Yes ~ No h. Speaking to nonacademic audiences ~ Yes n No 119 Yes Yes Yes Yes Yes Yes

120 2. In your doctoral program did you have an opportunity to obtain teaching experience? Check the typets) of teaching experience you have had: a. mentoring a high school student b. mentoring an undergraduate student c. grading papers for undergraduate or graduate courses d. leading discussion sections of undergraduate or graduate courses e. leading laboratory sections of undergraduate or graduate courses f. lecturing in undergraduate or graduate courses g. tutoring undergraduates If you have had teaching experience, please answer the following, h. ~ received formal instruction in leaching. ~ Yes ~ No i. {received formal supervision end evaluation. ~ Yes ~ No j. ~ had opportunities to teach in a variety of academic environments. ~ Yes ~ No B. Program Environment 1. Does your program provide an annual or more frequent assessment of your progress? 2. Do you receive timely feedback on your research! 1 - - - - - _ Yes ~ No ~ Yes ~ No 3. Do you have access to career advice covering a variety of employment sectors? Yes ~ No ~ Yes ~ No a. If yes, are you encouraged to use it? 4. Do you have one or more faculty members at your institution that you consider mentors (i.e., individuals from whom you seek advice about your education, career development, and other matters of concern to you as a graduate student)? ~ Yes ~ No 5. How would you rate the quality of teaching by faculty in your program? ~ Excellent ~ Good ~ Fair ~ Poor 6. How would you rate the quality of your research experience? Excellent ~ Good ~ Fair ~ Poor 7. How would YOU rate the curriculum of your Ph.D. program? ~ Excellent ~ Good S. How would you rate the overall quality of your program _ ~ O ~ Fair ~ Poor ~ , , ~ ~ Excellent ~ Good ' ' ~ ~ ~ Lair ~ Poor 9. How would YOU rate the intellectual liveliness of your pro cram? ~ Excellent ~ Good 10. Considering the overall intellectual environment of your university, how much do you fee! you have benei ited from it? ~ A lot ~ Some APPENDIX D , — - - ~ o n Fair n Poor ~ A little ~ Not at all

APPENDIX D C. Infrastructure I. Does your program give you access to: a. Your own personal work space b. Computer facilities Yes ~ No ~ Yes ~ No c. Other research facilities; if so, describe: 2. Does your program provide adequate space for interaction among students? C] Yes O No 3. Are the library resources available to you adequate to support your research and education? ~ Yes C] No D. Research productivity I. How many research presentations (including poster presentations) have you made at research conferences a. on your campus? b. at national or regional meetings? 2. How many research publications have you authored or co-authored during your cloctoral studies (include pieces accepted for publication but not yet published)? a. Refereed articles b. Book chapters c. Reviews d. Books or edited volumes 3. Background information A. Date of birth: (mm/~/yy) B. Gender: ~ Male n Female C. Citizenship U.S. Permanent Resident Temporary Visa D. Race/Ethnicity (if U.S. citizen) American Indian or Alaskan Native Asian or Pacific Islander Black White Hispanic Mexican American, ~ Puerto Rican, ~ Other) ~ Multiracial E. Dependent care responsibilities: 1. Number of children living with you: Age 6 or under Over age 6 3. Parents or other dependents ~ Yes ~ No 121

122 APPENDIX D G. Marital Status: Do you have a spouse or partner who lives with you? ~ Yes ~ No F. Level of Parents' Education: Mother Father High school diploma or less Some college/Bachelor's degree Advanced degree

APPENDIX D Five-Seven Years Post-Ph.D Questionnaire This questionnaire is part of the National Research Council's Pilot Test of the Assessment of Research Doctoral Programs. Your university has volunteered to participate in this pilot test to assist the National Research Council's study of the methodology used to assess doctoral programs. One innovation that we are considering is to add student responses to questions about the educational process of the program. Further information about the methodology study may be found at www7.nationalacademies. org/resdoc/index.html You have been selected to receive this questionnaire because you are a student who has received a Ph.D. from this program five to seven years ago. If this is not the case, please indicate that in question 1. ~ 4, , I, The assessment of research doctoral programs is conducted approximately every ten years and consists of a reputational survey of doctoral programs and the collection of data about doctoral faculty and students in fifty-four areas of study. This questionnaire provides information that will assist the study in a number of ways: 1) it will help us learn whether a high enough percentage of students respond so that we can add student observations to the larger study; 2) it will provide us enough information about practices in your program that we can compare the practices of graduate programs in your field at different universities; and 3) it will permit a statistical description of the f~rst-year students in the graduate program. Your answers will be treated as completely confidential by the National Research Council and will only be released as part of a statistical analysis. Individual answers will not be shared with faculty or administrators of your former doctoral program except in aggregated form. Educational Program a. Name of the program where you received your Ph.D. degree: b. Year of enrollment in the above Ph.D. program: c. Year you received your Ph.D.: d. Did you receive a master's degree at this institution before this Ph.D.? ~ Yes ~ No e. Were you enrolled as a full-time student throughout your Ph.D. program? ~ Yes ~ No f. Did you attend graduate school prior to enrollment in the above Ph.D. program? ~ Yes ~ No If so, what degrees or certificates, if any, do you hold? ~ Certificate ~ Master's ~ Doctoral ~ Professional g. What was your career goal when you completed your Ph.D.? U.S. Employment: Industry ~ Government ~ Nonprofit ~ University 2-yr. college ~ 4-yr. college Other: 123

124 Non-U.S. Employment: Industry ~ Government ~ Nonprofit ~ University 2-yr. college ~ 4-yr. college Other: ~ Unknown h. Have your career goals changed since you received your Ph.D.? ~ Yes ~ No i. During your Ph.D. program, were you supported by funds from outside the institution? ~ Yes ~ No (Check all that apply) Type: ~ Fellowship ~ Training Grant ~ Research Grant ~ Your employer ~ Other(Specify: ! J. Did you receive institutional support? ~ Yes ~ No (Check all that apply) Type: ~ Teaching Assistantship ~ Research Assistantship ~ Fellowship ~ Tuition scholarship or waiver only ~ Loan ~ None ~ Other(Specify: ! 2. Employment and Career Status a. First employer or place of postdoctoral study after Ph.D. completion: Name: Address: City State/Country Zip Code- Title: b. Employment Sector: Industry (for profit) National laboratory State or local government Federal government agency International agency University 4-year college 2-year college K-12 school Hospital or clinic Foundation or nonprofit Military Other (specify) APPENDIX D

APPENDIX D c. If you hold or have held a postdoctoral position or positions, how many , and at what institutions, companies or government agencies were they located? List chronologically starting with the most recent. Position # 1: Position#2: Position # 3: Position#4: Dates: Dates: Dates: Dates: d. Current employer: Name: Address: City State/Country Zip Code- Title: e. Current Employment Sector: Industry (for profit) National laboratory State or local government Federal government agency International agency University 4-year college 2-year college K-12 school Hospital or clinic Foundation or nonprofit Military ~ Other (specify) 3. Ph.D. Program Characteristics a. During your Ph.D. education, in which of the following areas was training PROVIDED, which skills or experiences have you USED since graduation, and which area do you wish you had learned MORE about? (check all that apply) 1) Teaching experiemce 2) Oral communication; presentation skills 3) Writing proposals for funding 4) Manuscript preparation Provided Provided Provided Provided Experience working in collaborative groups ~ Provided 6) Critical analysis 7) Locating and applying information 125 Used ~ More Used ~ More Used ~ More Used ~ More Provided Provided Used ~ More Used ~ More Used ~ More

26 8) Experience working with people of varied educational levels ~ Provided ~ Used ~ More 9) Experience working with people from diverse backgrounds ~ Provided ~ Used ~ More 10) Experience working in teams b. Research Productivity Provided ~ Used ~ More How many books or edited books have you published or are currently accepted for publication? 2) How many articles or book chapters have you published or are currently accepted for publication? 3) How many books or articles have you reviewed for publication? 4) How many reviews, enumerated in 3), have been or will be published? 5) How many refereed papers have you or a coauthor presented at professional conferences? How many awards have you received? (Respond to all categories.) a) For teaching: b) For research: From professional societies: From your institution or employer: 7) How many patents or licenses have you received? 8) How many grants have you received from your employer or institution? 9) How many grants have you received from extramural funding agencies? 4. Background Information a. Date of birth: b. Gender: c. Citizenship APPENDIX D Male Female U.S. Permanent Resident Temporary Visa (mmlddlyy)

APPENDIX D 127 d. Race/Ethnicity (ifU.S. citizen) American Indian or Alaskan Native Asian Pacific Islander Black White Hispanic (~ Mexican American, ~ Multiracial e. Martial Status ~ Married ~ Single f. Number of Children: Age 6 and under Over age 6 g. Level of Parents' Education: Less than high school High school diploma Some college Bachelor's degree Master's degree Professional degree Doctoral degree h. Is English your first language? Mother Yes ~ No Puerto Rican, ~ Other) Father

How should we assess and present information about the quality of research-doctorate programs? In recommending that the 1995 NRC rankings in Assessing the Quality of Research-Doctorate Programs: Continuity and Change be updated as soon as possible, this study presents an improved approach to doctoral program assessment which will be useful to administrators, faculty, and others with an interest in improving the education of Ph.D.s in the United States. It reviews the methodology of the 1995 NRC rankings and recommends changes, including the collection of new data about Ph.D. students, additional data about faculty, and new techniques to present data on the qualitative assessment of doctoral program reputation. It also recommends revision of the taxonomy of fields from that used in the 1995 rankings.

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  • Indian Dermatol Online J
  • v.12(2); Mar-Apr 2021

Practical Guidelines to Develop and Evaluate a Questionnaire

Kamal kishore.

Department of Biostatistics, Post Graduate Institute of Medical Education and Research (PGIMER), Chandigarh, India

Vidushi Jaswal

1 Department of Psychology, MCM DAV College for Women, Chandigarh, India

Vinay Kulkarni

2 Department of Dermatology, PRAYAS Health Group, Amrita Clinic, Karve Road, Pune, Maharashtra, India

Dipankar De

3 Department of Dermatology, Post Graduate Institute of Medical Education and Research (PGIMER), Chandigarh, India

Life expectancy is gradually increasing due to continuously improving medical and nonmedical interventions. The increasing life expectancy is desirable but brings in issues such as impairment of quality of life, disease perception, cognitive health, and mental health. Thus, questionnaire building and data collection through the questionnaires have become an active area of research. However, questionnaire development can be challenging and suboptimal in the absence of careful planning and user-friendly literature guide. Keeping in mind the intricacies of constructing a questionnaire, researchers need to carefully plan, document, and follow systematic steps to build a reliable and valid questionnaire. Additionally, questionnaire development is technical, jargon-filled, and is not a part of most of the graduate and postgraduate training. Therefore, this article is an attempt to initiate an understanding of the complexities of the questionnaire fundamentals, technical challenges, and sequential flow of steps to build a reliable and valid questionnaire.

Introduction

There is an increase in the usage of the questionnaires to understand and measure patients' perception of medical and nonmedical care. Recently, with increased interest in quality of life associated with chronic diseases, there is a surge in the usage and types of questionnaires. The questionnaires are also known as scales and instruments. Their significant advantage is that they capture information about unobservable characteristics such as attitude, belief, intention, or behavior. The multiple items measuring specific domains of interest are required to obtain hidden (latent) information from participants. However, the importance of questions or items needs to be validated and evaluated individually and holistically.

The item formulation is an integral part of the scale construction. The literature consists of many approaches, such as Thurstone, Rasch, Gutmann, or Likert methods for framing an item. The Thurstone scale is labor intensive, time-consuming, and is practically not better than the Likert scale.[ 1 ] In the Guttman method, cumulative attributes of the respondents are measured with a group of items framed from the “easiest” to the “most difficult.” For example, for a stem, a participant may have to choose from options (a) stand, (b) walk, (c) jog, and (d) run. It requires a strict ordering of items. The Rasch method adds the stochastic component to the Guttman method which lay the foundation of modern and powerful technique item response theory for scale construction. All the approaches have their fair share of advantages and disadvantages. However, Likert scales based on classical testing theory are widely established and preferred by researchers to capture intrinsic characteristics. Therefore, in this article, we will discuss only psychometric properties required to build a Likert scale.

A hallmark of scientific research is that it needs to meet rigorous scientific standards. A questionnaire evaluates characteristics whose value can significantly change with time, place, and person. The error variance, along with systematic variation, plays a significant part in ascertaining unobservable characteristics. Therefore, it is critical to evaluate the instruments testing human traits rigorously. Such evaluations are known as psychometric evaluations in context to questionnaire development and validation. The scientific standards are available to select items, subscales, and entire scales. The researchers can broadly segment scientific criteria for a questionnaire into reliability and validity.

Despite increasing usage, many academicians grossly misunderstand the scales. The other complication is that many authors in the past did not adhere to the rigorous standards. Thus, the questionnaire-based research was criticized by many in the past for being a soft science.[ 2 ] The scale construction is also not a part of most of the graduate and postgraduate training. Given the previous discussion, the primary objective of this article is to sensitize researchers about the various intricacies and importance of each step for scale construction. The emphasis is also to make researcher aware and motivate to use multiple metrics to assess psychometric properties. Table 1 describes a glossary of essential terminologies used in context to questionnaire.

Glossary of important terms used in context to psychometric scale

The process of building a questionnaire starts with item generation, followed by questionnaire development, and concludes with rigorous scientific evaluation. Figure 1 summarizes the systematic steps and respective tasks at each stage to build a good questionnaire. There are specific essential requirements which are not directly a part of scale development and evaluation; however, these improve the utility of the instrument. The indirect but necessary conditions are documented and discussed under the miscellaneous category. We broadly segment and discuss the questionnaire development process under three domains, known as questionnaire development, questionnaire evaluation, and miscellaneous properties.

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Flowchart demonstrating the various steps involved in the development of a questionnaire

Questionnaire Development

The development of the list of items is an essential and mandatory prerequisite for developing a good questionnaire. The researcher at this stage decides to utilize formats such as Guttman, Rasch, or Likert to frame items.[ 2 ] Further, the researcher carefully identifies the appropriate member of the expert panel group for face and content validity. Broadly, there are six steps in the scale development.

It is crucial to select appropriate questions (items) to capture the latent trait. An exhaustive list of items is the most critical and primary requisite to lay the foundation of a good questionnaire. It needs considerable work in terms of literature search, qualitative study, discussion with colleagues, other experts, general and targeted responders, and other questionnaires in and around the area of interest. General and targeted participants can also advise on items, wording, and smoothness of questionnaire as they will be the potential responders.

It is crucial to arrange and reword the pool of questions for eliminating ambiguity, technical jargon, and loading. Further, one should avoid using double-barreled, long, and negatively worded questions. Arrange all items systematically to form a preliminary draft of the questionnaire. After generating an initial draft, review the instrument for the flow of items, face validity and content validity before sending it to experts. The researcher needs to assess whether the items in the score are comprehensive (content validity) and appear to measure what it is supposed to measure (face validity). For example, does the scale measuring stress is measuring stress or is it measuring depression instead? There is no uniformity on the selection of a panel of experts. However, a general agreement is to use anywhere from a minimum of 5–15 experts in a group.[ 3 ] These experts will ascertain the face and content validity of the questionnaire. These are subjective and objective measures of validity, respectively.

It is advisable to prepare an appealing, jargon-free, and nontechnical cover letter explaining the purpose and description of the instrument. Further, it is better to include the reason/s for selecting the expert, scoring format, and explanations of response categories for the scale. It is advantageous to speak with experts telephonically, face to face, or electronically, requesting their participation before mailing the questionnaire. It is good to explain to them right in the beginning that this process unfolds over phases. The time allowed to respond can vary from hours to weeks. It is recommended to give at least 7 days to respond. However, a nonresponse needs to be followed up by a reminder email or call. Usually, this stage takes two to three rounds. Therefore, it is essential to engage with experts regularly; else there is a risk of nonresponse from the study. Table 2 gives general advice to researchers for making a cover letter. The researcher can modify the cover letter appropriately for their studies. The authors can consult Rubio and coauthors for more details regarding the drafting of a cover letter.[ 4 ]

General overview and the instructions for rating in the cover letter to be accompanied by the questionnaire

The responses from each round will help in rewording, rephrasing, and reordering of the items in the scale. Few questions may need deletion in the different rounds of previous steps. Therefore, it is better to evaluate content validity ratio (CVR), content validity index (CVI), and interrater agreement before deleting any question in the instrument. Readers can consult formulae in Table 2 for calculating CVR and CVI for the instrument. CVR is calculated and reported for the overall scale, whereas CVI is computed for each item. Researchers need to consult Lawshe table to determine the cutoff value for CVR as the same depends on the number of experts in the panel.[ 5 ] CVI >0.80 is recommended. Researchers interested in detail regarding CVR and CVI can read excellent articles written by Zamanzadeh et al . and Rubio et al .[ 4 , 6 ] It is crucial to compute CVR, CVI, and kappa agreement for each item from the rating of importance, representativeness, and clarity by experts. The CVR and CVI do not account for a chance factor. Since interrater agreement (IRA) incorporates chance factor; it is better to report CVR, CVI, and IRA measures.

The scholars require to address subtle issues before administering a questionnaire to responders for pilot testing. The introduction and format of the scale play a crucial role in mitigating doubts and maximizing response. The front page of the questionnaire provides an overview of the research without using technical words. Further, it includes roles and responsibilities of the participants, contact details of researchers, list of research ethics (such as voluntary participation, confidentiality and withdrawal, risks and benefits), and informed consent for participation in the study. It is also better to incorporate anchors (levels of Likert item) in each page at the top or bottom or both for ease and maximizing response. Readers can refer to Table 3 for detail.

A random set of questions with anchors at the top and bottom row

Pilot testing of an instrument in the target population is an important and essential requirement before testing on a large sample of individuals. It helps in the elimination or revision of poorly worded items. At this stage, it is better to use floor and ceiling effects to eliminate poorly discriminating items. Further, random interviews of 5–10 participants can help to mitigate the problems such as difficulty, relevance, confusion, and order of the questions before testing it on the study population. The general recommendations are to recruit a sample size between 30 and 100 for pilot testing.[ 4 ] Inter-question (item) correlation (IQC) and Cronbach's α can be assessed at this stage. The values less than 0.3 and 0.7, respectively, for IQC and reliability, are suspicious and candidate for elimination from the questionnaire. Cronbach's α, a measure of internal consistency and IQC of a scale, indicates researcher about the quality of items in measuring latent attribute at the initial stage. This process is important to refine and finalize the questionnaire before starting the testing of a questionnaire in study participants.

Questionnaire Evaluation

The preliminary items and the questionnaire until this stage have addressed issues of reliability, validity, and overall appeal in the target population. However, researchers need to rigorously evaluate the psychometric properties of the primary instrument before finally adopting. The first step in this process is to calculate the appropriate sample size for administering a preliminary questionnaire in the target group. The evaluations of various measures do not follow a sequential order like the previous stage. Nevertheless, these measures are critical to evaluate the reliability and validity of the questionnaire.

Correct data entry is the first requirement to evaluate the characteristics of a manually administered questionnaire. The primary need is to enter the data into an appropriate spreadsheet. Subsequently, clean the data for cosmetic and logical errors. Finally, prepare a master sheet, and data dictionary for analysis and reference to coding, respectively. Authors interested in more detail can read “Biostatistics Series.”[ 7 , 8 ] The data entry process of the questionnaire is like other cross-sectional study designs. The rows and columns represent participants and variables, respectively. It is better to enter the set of items with item numbers. First, it is tedious and time-consuming to find suitable variable names for many questions. Second, item numbers help in quick identification of significantly contributing and non-contributing items of the scale during the assessment of psychometric properties. Readers can see Table 4 for more detail.

A sample of data entry format

Descriptive statistics

Spreadsheets are easy and flexible for routine data entry and cleaning. However, the same lack the features of advanced statistical analysis. Therefore, the master sheet needs to be exported to appropriate software for advanced statistical analysis. Descriptive analysis is the usual first step which helps in understanding the fundamental characteristics of the data. Thus, report appropriate descriptive measures such as mean and standard deviation, and median and interquartile/interdecile range for continuous symmetric and asymmetric data, respectively.[ 9 ] Utilize exploratory tabular and graphical display to inspect the distribution of various items in the questionnaire. A stacked bar chart is a handy tool to investigate the distribution of data graphically. Further, ascertain linearity and lack of extreme multicollinearity at this stage. Any value of IQC >0.7 warrants further inspection for deletion or modification. Help from a good biostatistician is of great assistance for data analysis and reporting.

Missing data analysis

Missing data is the rule, not the exception. Majority of the researchers face difficulties of finding missing values in the data. There are usually three approaches to analyze incomplete data. The first approach is to “take all” which use all the available data for analysis. In the second method, the analyst deletes the participants and variables with gross missingness or both from the analysis process. The third scenario consists of estimating the percentage and type of missingness. The typically recommended threshold for the missingness is 5%.[ 10 ] There are broadly three types of missingness, such as missing completely at random, missing at random, and not missing at random. After identification of a missing mechanism, impute the data with single or multiple imputation approaches. Readers can refer to an excellent article written by Graham for more details about missing data.[ 11 ]

Sample size

The optimum sample size is a vital requisite to build a good questionnaire. There are many guidelines in the literature regarding recruiting an appropriate sample size. Literature broadly segments sample size approaches into three domains known as subject to variables ratio (SVR), minimum sample size, and factor loadings (FL). The factor analysis (FA) is a crucial component of questionnaire designing. Therefore, recent recommendations are to use FLs to determine sample size. Readers can consult Table 5 for sample size recommendations under various domains. Interested readers can refer to Beavers and colleagues for more detail.[ 12 ] The stability of the factors is essential to determine sample size. Therefore, data analysis from questionnaires validates the sample size after data collection. The Kaiser–Meyer–Olkin (KMO) criterion testing the adequacy of sample size is available in the majority of the statistical software packages. A higher value of KMO is an indicator of sufficient sample size for stable factor solution.

Sample size recommendations in the literature

SVR→Subject to variable ratio, FL→Factor loading

Correlation measures

The strength of relationships between the items is an imperative requisite for a stable factor solution. Therefore, the correlation matrix is calculated and ascertained for same. There are various recommendations of correlation coefficient; however, a value greater than 0.3 is a must.[ 13 ] A lower value of the correlation coefficient will fail to form a stable factor due to lack of commonality. The determinant and Bartlett's test of sphericity can be used to ascertain the stability of the factors. The determinant is a single value which ranges from zero to one. A nonzero determinant indicates that factors are possible. However, it is small in most of the studies and not easy to interpret. Therefore, Bartlett's test of sphericity is routinely used to infer that determinant is significantly different than zero.

Physical quantities such as height and weight are observable and measurable with instruments. However, many tools need regular calibration to be precise and accurate. The standardization in context to the questionnaire development is known as reliability and validity. The validity is the property which indicates that an instrument is measuring what it is supposed to measure. Validation is a continuous process which begins with the identification of domains and goes on till generalization. There are various measures to establish the validity of the instrument. Authors can consult Table 6 for different types of validity and their metrics.

Scientific standards to evaluate and report for constructing a good scale

MCAR: Missing completely at random; MAR: Missing at random; NMAR: Not missing at random; KMO: Kaiser-Meyer-Olkin; SD: Standard deviation; IQR: Interquartile range

Exploratory FA

FA assumes that there are underlying constructs (factors) which cannot be measured directly. Therefore, the investigator collects the exhaustive list of observed variables or responses representing underlying constructs. Researchers expect that variables or questions in the questionnaire correlate among themselves and load on the corresponding but a small number of factors. FA can be broadly segmented in exploratory factor analysis (EFA) and confirmatory factor analysis. The EFA is applied on the master sheet after assessing descriptive statistics such as tabular and graphical display, missing mechanism, sample size adequacy, IQC, and Bartlett's test in step 7 [ Figure 1 ]. The value of EFA is used at the initial stages to extract factors while constructing a questionnaire. It is especially important to identify an adequate number of factors for building a decent scale. The factors represent latent variables that explain variance in the observed data. First and the last factor explain maximum and minimum variance, respectively. There are multiple factor selection criteria, each with its advantages and disadvantages. It is better to utilize more than one approach for retaining factors during the initial extraction phase. Readers can consult Sindhuja et al . for the practical application of more than one-factor selection criteria.[ 14 ]

Kaiser's criterion

Kaiser's criterion is one of the most popular factor retention criteria. The basis of the Kaiser criterion is to explain the variance through the eigenvalue approach. A factor with more than one eigenvalue is the candidate for retention.[ 15 ] An eigenvalue bigger than one simply means that a single factor is explaining variance for more than one observed variable. However, there is a dearth of scientifically rigorous studies to declare a cutoff value for Kaiser's criterion. Many authors highlighted that the Kaiser criterion over-extract and under-extract factors.[ 16 , 17 ] Therefore, investigators need to calculate and consider other measures for extraction of factors.

Cattell's scree plot

Cattell's scree plot is another widespread eigenvalue-based factor selection criterion used by researchers. It is popularly known as scree plot. The scree plot assigns the eigenvalues on the y -axis against the number of factors in the x -axis. The factors with highest to lowest eigenvalues are plotted from left to right on the x -axis. Usually, the scree plots form an elbow which indicates the cutoff point for factor extraction. The location or the bend at which the curve first begins to straighten out indicates the maximum number of factors to retain. A significant disadvantage of the scree plot is the subjectivity of the researcher's perception of the “elbow” in the plot. Researchers can see Figure 2 for detail.

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A hypothetical example showing the researcher's dilemma of selecting 6, 10, or 15 factors through scree plot

Percentage of variance

The variance extraction criterion is another criterion to retain the number of factors. The literature recommendation varies from more than a minimum of 50–70% onward.[ 12 ] However, both the number of items and factors will increase dramatically if there are a large number of manifest (observed) variables. Practically, the percentage of variance explained mechanism should be used judiciously along with FL. The FLs with greater than 0.4 value are preferred; however, there are recommendations to use a value higher than 0.30.[ 3 , 15 , 18 ]

Very simple structure

Very simple structure (VSS) approach is a symbiosis of theory, psychometrics, and statistical analysis. The VSS criterion compares the fit of the simplified model to the original correlations. It plots the goodness-of-fit value as a function of several factors rather than statistical significance. The number of factors that maximizes the VSS criterion suggests the optimal number of factors to extract. VSS criterion facilitates comparison of a different number of factors for varying complexity. VSS will be highest at the optimum number of factors.[ 19 ] However, it is not efficient for factorially complex data.

Parallel analysis

Parallel analysis (PA) is a statistical theory-based robust technique to identify the appropriate number of factors. It is the only technique which accounts for the probability that a factor is due to chance. PA simulates data to generate 95 th percentile cutoff line on a scree plot restricted upon the number of items and sample size in original data. The factors above the cutoff line are not due to chance. PA is the most robust empirical technique to retain the appropriate number of factors.[ 16 , 20 ] However, it should be used cautiously for the eigenvalue near the 95 th percentile cutoff line. PA is also robust to distributional assumptions of the data. Since different techniques have their fair share of advantages and disadvantages, researchers need to assess information on the basis of multiple criteria.

Reliability

Reliability, an essential requisite of a scale, is also known as reproducibility, repeatability, and consistency. It identifies that the instrument is consistently measuring the attribute under identical conditions. Reliability is a necessary characteristic of a tool. The trustworthiness of a scale can be increased by increasing and decreasing the systematic and random component, respectively. The reliability of an instrument can be further segmented and measured with various indices. Reliability is important but it is secondary to validity. Therefore, it is ideal to calculate and report reliability after validity. However, there are no hard and fast rules except that both are necessary and important measures. Readers may consult Table 6 for multiple types of indices for reliability.

Internal consistency

Cronbach's alpha (α), also known as α-coefficient, is one of the most used statistics to report internal consistency reliability. The internal consistency using the interitem correlations suggests the cohesiveness of items in a questionnaire. However, the α-coefficient is sample-specific; thus, the literature recommends the same to calculate and report for all the studies. Ideally, a value of α >0.70 is preferred; however, the value of α >0.60 is also accepted for construction of new scale.[ 21 , 22 ] Researchers can increase the α-coefficient by adding items in the scale. However, a value can either reduce with the addition of non-correlated items or deletion of correlated items. Corrected interitem correlation is another popular measure to report for internal consistency. A value of α <0.3 indicates the presence of nonrelated items. The studies claim that coefficient beta (β) and omega (Ω) are better indices than coefficient-α, but there is a scarcity of literature reporting these indices.[ 23 ]

Test–retest

Test–retest reliability measures the stability of an instrument over time. In other words, it measures the consistency of scores over time. However, the appropriate time between repeated measures is a debatable issue. Pearson's product-moment and intraclass correlation coefficient measure and report test–retest reliability. A high value of correlation >0.70 represents high reliability.[ 21 ] The change in study condition (recovery of patients after intervention) over time can decrease test–retest reliability. Therefore, it is important to report the time between repeated measures while reporting test–retest reliability.

Parallel forms and split-half reliability

Parallel form reliability is also known as an alternate form of consistency. There are two types of option to report parallel form reliability. In the first method, different but similar items make alternative forms of the test. The assumptions of both the assessment are that they measure the same phenomenon or underlying construct. It addresses the twin issues of time and knowledge acquisition of test in test–retest reliability. In the second approach, the researcher randomly divides the total items of an instrument into two halves. The calculation of parallel form from two halves is known as split-half reliability. However, randomly divided half may not be similar. The parallel from and split-half reliability are reported with the correlation coefficient. The recommendations are to use a value higher than 0.80 to assess the alternate form of consistency.[ 24 ] It is challenging to generate two types of tests in clinical studies. Therefore, researchers rarely report reliability from two analogous but separate tests.

General Questionnaire Properties

The major issues regarding the reliability and validity of scale development have already been discussed. However, there are many other subtle issues for developing a good questionnaire. These delicate issues may vary from a choice of Likert items, length of the instrument, cover letter, web or internet mode of data collection, and weighting of scale. The immediately preceding issues demand careful deliberation and attention from the researcher. Therefore, the researcher should carefully think through all these issues to build a good questionnaire.

Likert items

The Likert items are the fixed choice ordinal items which capture attitude, belief, and various other latent domains. The subsequent step is to rank the questions of the Likert scale for further analysis. The numerals for ranking can either start from 0 or 1. It does not make a difference. The Likert scale is primarily bipolar as opposite ends endorse the contrary idea.[ 2 ] These are the type of items which express opinions on a measure from strong disagreement to strong agreement. The adjectival scales are unipolar scale that tends to measure variables like pain intensity (no pain/mild pain/moderate pain/severe pain) in one direction. However, the Likert scale (most likely–least likely) can measure almost any attribute. The Likert scale can either have odd or even categories; however, odd categories are more popular. The number of classifications in the Likert scale can vary from anywhere between 3 and 11,[ 2 ] although the scale with 5 and 7 classes have displayed better statistical properties for discriminating between responses.[ 2 , 24 ]

Length of questionnaire

A good questionnaire needs to include many items to capture the construct of interest. Therefore, investigators need to collect as many questions as possible. However, the lengthier scale increases both time and cost. The response rate also decreases with an increase in the length of the questionnaire.[ 25 ] Although what is lengthy is debatable and varies from more than 4 pages to 12 pages in various studies,[ 26 ] the longer scales increase the false positivity rate.[ 27 ]

Translating a questionnaire

Many a time, there are already existing reliable and valid questionnaires for use. However, the expert needs to assess two immediate and important criteria of cultural sensitivity and language of the scale. Many sensitive questions on sexual preferences, political orientations, societal structure, and religion may be open for discussion in certain societies, religions, and cultures, whereas the same may be taboo or receive misreporting in others. The sensitive questions need to be reframed considering regional sentiments and culture in mind. Further, a questionnaire in different language needs to be translated by a minimum of two independent bilingual translators. Similarly, the translated questionnaire needs to be translated back into the original language by a minimum of two independent and different bilingual experts who converted the original questionnaire. The process of converting the original questionnaire to the targeted language and then back to the original language is known as forward and backward translation. The subsequent steps such as expert panel group, pilot testing, reliability, and validity for translating a questionnaire remain the same as in constructing a new scale.

Web-based or paper-based

Broadly, paper and electronic format are the two modes of administering a questionnaire to the participants. Both techniques have advantages and disadvantages. The response rate is a significant issue in self-administered scales. The significant benefits of electronic format are the reduction in cost, time, and data cleaning requirements. In contrast, paper-based administration of questionnaire increases external generalization, paper feel, and no need of internet. As per Greenlaw and Welty, the response rate improves with the availability of both the options to participants. However, cost and time increase in comparison to the usage of electronic format alone.[ 27 ]

Item order and weights

There are multiple ways to order an item in a questionnaire. The order of questions becomes more critical for a lengthy questionnaire. There are different opinions about either grouping or mixing the issues in an instrument.[ 24 ] Grouping inflates intra-scale correlation, whereas mixing inflates inter-scale correlation.[ 28 ] Both the approaches have empirically shown to give similar results for at least 20 or more items. The questions related to a particular domain can be assigned either equal or unequal weights. There are two mechanisms to assign unequal weights in a questionnaire. In the first situation, researchers affix different importance to items. In the second method, the investigators frame more or fewer questions as per the importance of subscales in the scale.

The fundamental triad of science is accuracy, precision, and objectivity. The increasing usage of questionnaires in medical sciences requires rigorous scientific evaluations before finally adopting it for routine use. There are no standard guidelines for questionnaire development, evaluation, and reporting in contrast to guidelines such as CONSORT, PRISMA, and STROBE for treatment development, evaluation, and reporting. In this article, we emphasize on the systematic and structured approach for building a good questionnaire. Failure to meet the questionnaire development standards may lead to biased, unreliable, and inaccurate study finding. Therefore, the general guidelines given in this article can be used to develop and validate an instrument before routine use.

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Writing a Research Paper Introduction | Step-by-Step Guide

Published on September 24, 2022 by Jack Caulfield . Revised on March 27, 2023.

Writing a Research Paper Introduction

The introduction to a research paper is where you set up your topic and approach for the reader. It has several key goals:

  • Present your topic and get the reader interested
  • Provide background or summarize existing research
  • Position your own approach
  • Detail your specific research problem and problem statement
  • Give an overview of the paper’s structure

The introduction looks slightly different depending on whether your paper presents the results of original empirical research or constructs an argument by engaging with a variety of sources.

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Table of contents

Step 1: introduce your topic, step 2: describe the background, step 3: establish your research problem, step 4: specify your objective(s), step 5: map out your paper, research paper introduction examples, frequently asked questions about the research paper introduction.

The first job of the introduction is to tell the reader what your topic is and why it’s interesting or important. This is generally accomplished with a strong opening hook.

The hook is a striking opening sentence that clearly conveys the relevance of your topic. Think of an interesting fact or statistic, a strong statement, a question, or a brief anecdote that will get the reader wondering about your topic.

For example, the following could be an effective hook for an argumentative paper about the environmental impact of cattle farming:

A more empirical paper investigating the relationship of Instagram use with body image issues in adolescent girls might use the following hook:

Don’t feel that your hook necessarily has to be deeply impressive or creative. Clarity and relevance are still more important than catchiness. The key thing is to guide the reader into your topic and situate your ideas.

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This part of the introduction differs depending on what approach your paper is taking.

In a more argumentative paper, you’ll explore some general background here. In a more empirical paper, this is the place to review previous research and establish how yours fits in.

Argumentative paper: Background information

After you’ve caught your reader’s attention, specify a bit more, providing context and narrowing down your topic.

Provide only the most relevant background information. The introduction isn’t the place to get too in-depth; if more background is essential to your paper, it can appear in the body .

Empirical paper: Describing previous research

For a paper describing original research, you’ll instead provide an overview of the most relevant research that has already been conducted. This is a sort of miniature literature review —a sketch of the current state of research into your topic, boiled down to a few sentences.

This should be informed by genuine engagement with the literature. Your search can be less extensive than in a full literature review, but a clear sense of the relevant research is crucial to inform your own work.

Begin by establishing the kinds of research that have been done, and end with limitations or gaps in the research that you intend to respond to.

The next step is to clarify how your own research fits in and what problem it addresses.

Argumentative paper: Emphasize importance

In an argumentative research paper, you can simply state the problem you intend to discuss, and what is original or important about your argument.

Empirical paper: Relate to the literature

In an empirical research paper, try to lead into the problem on the basis of your discussion of the literature. Think in terms of these questions:

  • What research gap is your work intended to fill?
  • What limitations in previous work does it address?
  • What contribution to knowledge does it make?

You can make the connection between your problem and the existing research using phrases like the following.

Now you’ll get into the specifics of what you intend to find out or express in your research paper.

The way you frame your research objectives varies. An argumentative paper presents a thesis statement, while an empirical paper generally poses a research question (sometimes with a hypothesis as to the answer).

Argumentative paper: Thesis statement

The thesis statement expresses the position that the rest of the paper will present evidence and arguments for. It can be presented in one or two sentences, and should state your position clearly and directly, without providing specific arguments for it at this point.

Empirical paper: Research question and hypothesis

The research question is the question you want to answer in an empirical research paper.

Present your research question clearly and directly, with a minimum of discussion at this point. The rest of the paper will be taken up with discussing and investigating this question; here you just need to express it.

A research question can be framed either directly or indirectly.

  • This study set out to answer the following question: What effects does daily use of Instagram have on the prevalence of body image issues among adolescent girls?
  • We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls.

If your research involved testing hypotheses , these should be stated along with your research question. They are usually presented in the past tense, since the hypothesis will already have been tested by the time you are writing up your paper.

For example, the following hypothesis might respond to the research question above:

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The final part of the introduction is often dedicated to a brief overview of the rest of the paper.

In a paper structured using the standard scientific “introduction, methods, results, discussion” format, this isn’t always necessary. But if your paper is structured in a less predictable way, it’s important to describe the shape of it for the reader.

If included, the overview should be concise, direct, and written in the present tense.

  • This paper will first discuss several examples of survey-based research into adolescent social media use, then will go on to …
  • This paper first discusses several examples of survey-based research into adolescent social media use, then goes on to …

Full examples of research paper introductions are shown in the tabs below: one for an argumentative paper, the other for an empirical paper.

  • Argumentative paper
  • Empirical paper

Are cows responsible for climate change? A recent study (RIVM, 2019) shows that cattle farmers account for two thirds of agricultural nitrogen emissions in the Netherlands. These emissions result from nitrogen in manure, which can degrade into ammonia and enter the atmosphere. The study’s calculations show that agriculture is the main source of nitrogen pollution, accounting for 46% of the country’s total emissions. By comparison, road traffic and households are responsible for 6.1% each, the industrial sector for 1%. While efforts are being made to mitigate these emissions, policymakers are reluctant to reckon with the scale of the problem. The approach presented here is a radical one, but commensurate with the issue. This paper argues that the Dutch government must stimulate and subsidize livestock farmers, especially cattle farmers, to transition to sustainable vegetable farming. It first establishes the inadequacy of current mitigation measures, then discusses the various advantages of the results proposed, and finally addresses potential objections to the plan on economic grounds.

The rise of social media has been accompanied by a sharp increase in the prevalence of body image issues among women and girls. This correlation has received significant academic attention: Various empirical studies have been conducted into Facebook usage among adolescent girls (Tiggermann & Slater, 2013; Meier & Gray, 2014). These studies have consistently found that the visual and interactive aspects of the platform have the greatest influence on body image issues. Despite this, highly visual social media (HVSM) such as Instagram have yet to be robustly researched. This paper sets out to address this research gap. We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls. It was hypothesized that daily Instagram use would be associated with an increase in body image concerns and a decrease in self-esteem ratings.

The introduction of a research paper includes several key elements:

  • A hook to catch the reader’s interest
  • Relevant background on the topic
  • Details of your research problem

and your problem statement

  • A thesis statement or research question
  • Sometimes an overview of the paper

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

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sample questionnaire for a research paper

How to Write a Survey Paper: Brief Overview

sample questionnaire for a research paper

Every student wishes there was a shortcut to learning about a subject. Writing a survey paper can be an effective tool for synthesizing and consolidating information on a particular topic to gain mastery over it.

There are several techniques and best practices for writing a successful survey paper. Our team is ready to guide you through the writing process and teach you how to write a paper that will benefit your academic and professional career.

What is a Survey Paper

A survey paper is a type of academic writing that aims to give readers a comprehensive understanding of the current state of research on a particular topic. By synthesizing and analyzing already existing research, a survey paper provides good shortcuts highlighting meaningful achievements and recent advances in the field and shows the gaps where further research might be needed.

The survey paper format includes an introduction that defines the scope of the research domain, followed by a thorough literature review section that summarizes and critiques existing research while showcasing areas for further research. A good survey paper must also provide an overview of commonly used methodologies, approaches, key terms, and recent trends in the field and a clear summary that synthesizes the main findings presented.

Our essay writing service team not only provides the best survey paper example but can also write a custom academic paper based on your specific requirements and needs.

How to Write a Survey Paper: Important Steps

If you have your head in your hands, wondering how to write a survey paper, you must be new here. Luckily, our team of experts got you! Below you will find the steps that will guide you to the best approach to writing a successful survey paper. No more worries about how to research a topic . Let's dive in!

How to Write a Survey Paper

Obviously, the first step is to choose a topic that is both interesting to you and relevant to a large audience. If you are struggling with topic selection, go for only the ones that have the most literature to compose a comprehensive research paper.

Once you have selected your topic, define the scope of your survey paper and the specific research questions that will guide your literature review. This will help you establish boundaries and ensure that your paper is focused and well-structured.

Next, start collecting existing research on your topic through various academic databases and literature reviews. Make sure you are up to date with recent discoveries and advances. Before selecting any work for the survey, make sure the database is credible. Determine what sources are considered trustworthy and reputable within the specific domain.

Continue survey paper writing by selecting the most relevant and significant research pieces to include in your literature overview. Make sure to methodically analyze each source and critically evaluate its relevance, rigor, validity, and contribution to the field.

At this point, you have already undertaken half of the job. Maybe even more since collecting and analyzing the literature is often the most challenging part of writing a survey paper. Now it's time to organize and structure your paper. Follow the well-established outline, give a thorough review, and compose compelling body paragraphs. Don't forget to include detailed methodology and highlight key findings and revolutionary ideas.

Finish off your writing with a powerful conclusion that not only summarizes the key arguments but also indicates future research directions.

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Survey Paper Outline

The following is a general outline of a survey paper.

  • Introduction - with background information on the topic and research questions
  • Literature Overview - including relevant research studies and their analysis
  • Methodologies and Approaches - detailing the methods used to collect and analyze data in the literature overview
  • Findings and Trends - summarizing the key findings and trends from the literature review
  • Challenges and Gaps - highlighting the limitations of studies reviewed
  • Future Research Direction - exploring future research opportunities and recommendations
  • Conclusion - a summary of the research conducted and its significance, along with suggestions for further work in this area.
  • References - a list of all the sources cited in the paper, including academic articles and reports.

You can always customize this outline to fit your paper's specific requirements, but none of the components can be eliminated. Our custom essay writer

Further, we can explore survey paper example formats to get a better understanding of what a well-written survey paper looks like. Our custom essay writer can assist in crafting a plagiarism-free essay tailored to meet your unique needs.

Survey Paper Format

Having a basic understanding of an outline for a survey paper is just the beginning. To excel in survey paper writing, it's important to become proficient in academic essay formatting techniques. Have the following as a rule of thumb: make sure each section relates to the others and that the flow of your paper is logical and readable.

Title - You need to come up with a clear and concise title that reflects the main objective of your research question.

Survey paper example title: 'The analysis of recommender systems in E-commerce.'

Abstract - Here, you should state the purpose of your research and summarize key findings in a brief paragraph. The abstract is a shortcut to the paper, so make sure it's informative.

Introduction - This section is a crucial element of an academic essay and should be intriguing and provide background information on the topic, feeding the readers' curiosity.

Literature with benefits and limitations - This section dives into the existing literature on the research question, including relevant studies and their analyses. When reviewing the literature, it is important to highlight both benefits and limitations of existing studies to identify gaps for future research.

Result analysis - In this section, you should present and analyze the results of your survey paper. Make sure to include statistical data, graphs, and charts to support your conclusions.

Conclusion - Just like in any other thesis writing, here you need to sum up the key findings of your survey paper. How it helped advance the research topic, what limitations need to be addressed, and important implications for future research.

Future Research Direction - You can either give this a separate section or include it in a conclusion, but you can never overlook the importance of a future research direction. Distinctly point out areas of limitations and suggest possible avenues for future research.

References - Finally, be sure to include a list of all the sources/references you've used in your research. Without a list of references, your work will lose all its credibility and can no longer be beneficial to other researchers.

Writing a Good Survey Paper: Helpful Tips

After mastering the basics of how to write a good survey paper, there are a few tips to keep in mind. They will help you advance your writing and ensure your survey paper stands out among others.

How to Write a Survey Paper

Select Only Relevant Literature

When conducting research, one can easily get carried away and start hoarding all available literature, which may not necessarily be relevant to your research question. Make sure to stay within the scope of your topic. Clearly articulate your research question, and then select only literature that directly addresses the research question. A few initial readings might not reveal the relevance, so you need a systematic review and filter of the literature that is directly related to the research question.

Use Various Sources and Be Up-to-Date

Our team suggests only using up-to-date material that was published within the last 5 years. Additional sources may be used if they contribute significantly to the research question, but it is important to prioritize current literature.

Use more than 10 research papers. Though narrowing your pool of references to only relevant literature is important, it's also crucial that you have a sufficient number of sources.

Rely on Reputable Sources

Writing a survey paper is a challenge. Don't forget that it is quality over quantity. Be sure to choose reputable sources that have been peer-reviewed and are recognized within your field of research. Having a large number of various research papers does not mean that your survey paper is of high quality.

Construct a Concise Research Question

Having a short and to-the-point research question not only helps the audience understand the direction of your paper but also helps you stay focused on a clear goal. With a clear research question, you will have an easier time selecting the relevant literature, avoiding unnecessary information, and maintaining the structure of your paper.

Use an Appropriate Format

The scholarly world appreciates when researchers follow a standard format when presenting their survey papers. Therefore, it is important to use a suitable and consistent format that adheres to the guidelines provided by your academic institution or field.

Our paper survey template offers a clear structure that can aid in organizing your thoughts and sources, as well as ensuring that you cover all the necessary components of a survey paper.

Don't forget to use appropriate heading, font, spacing, margins, and referencing style. If there is a strict word limit, be sure to adhere to it and use concise wording.

Use Logical Sequence

A survey paper is different from a regular research paper. Every element of the essay needs to relate to the research question and tie into the overall objective of the paper.

Writing research papers takes a lot of effort and attention to detail. You will have to revise, edit and proofread your work several times. If you are struggling with any aspect of the writing process, just say, ' Write my research paper for me ,' and our team of tireless writers will be happy to assist you.

Starting Point: Survey Paper Example Topics

Learning how to write a survey paper is important, but it is only one aspect of the process.

Now you need a powerful research question. To help get you started, we have compiled a list of survey paper example topics that may inspire you.

  • Survey of Evolution and Challenges of Electronic Search Engines
  • A Comprehensive Survey Paper on Machine Learning Algorithms
  • Survey of Leaf Image Analysis for Plant Species Recognition
  • Advances in Natural Language Processing for Sentiment Analysis
  • Emerging Trends in Cybersecurity Threat Detection
  • A Comprehensive Survey of Techniques in Big Data Analytics in Healthcare
  • A Survey of Advances in Digital Art and Virtual Reality
  • A Systematic Review of the Impact of Social Media Marketing Strategies on Consumer Behavior
  • A Survey of AI Systems in Artistic Expression
  • Exploring New Research Methods and Ethical Considerations in Anthropology
  • Exploring Data-driven Approaches for Performance Analysis and Decision Making in Sports
  • A Survey of Benefits of Optimizing Performance through Diet and Supplementation
  • A Critical Review of Existing Research on The Impact of Climate Change on Biodiversity Conservation Strategies
  • Investigating the Future of Blockchain Technology for Secure Data Sharing
  • A Critical Review of the Literature on Mental Health and Innovation in the Workplace

Final Thoughts

Next time you are asked to write a survey paper, remember it is not just following an iterative process of gathering and summarizing existing research; it requires a deep understanding of the subject matter as well as critical analysis skills. Creative thinking and innovative approaches also play a key role in producing high-quality survey papers.

Our expert writers can help you navigate the complex process of writing a survey paper, from topic selection to data analysis and interpretation.

Finding It Difficult to Write a Survey Paper?

Our essay writing service offers plagiarism-free papers tailored to your specific needs.

Are you looking for advice on how to create an engaging and informative survey paper? This frequently asked questions (FAQ) section offers valuable responses to common inquiries that researchers frequently come across when writing a survey paper. Let's delve into it!

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    1. Early questions should be easy and pleasant to answer, and should build rapport between the respondent and the researcher. 2. Questions at the very beginning of a questionnaire should explicitly address the topic of the survey, as it was described to the respondent prior to the interview. 3. Questions on the same topic should be grouped ...

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    Dichotomous Questions: Respondents can choose between two given options: yes or no. These questions are designed for basic validation, which can be both an advantage and a disadvantage in certain cases. For instance, not being able to assess the middle perspective between a "yes" and "no" can make it hard for researchers to form proper assumptions on a matter.

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    5. Use a clear research process. Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the ...

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    How should we assess and present information about the quality of research-doctorate programs? In recommending that the 1995 NRC rankings in Assessing the Quality of Research-Doctorate Programs: Continuity and Change be updated as soon as possible, this study presents an improved approach to doctoral program assessment which will be useful to administrators, faculty, and others with an ...

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  21. How to Write a Survey Paper: Best Guide and Practices

    A survey paper is different from a regular research paper. Every element of the essay needs to relate to the research question and tie into the overall objective of the paper. Writing research papers takes a lot of effort and attention to detail. You will have to revise, edit and proofread your work several times.