Nature Valley Campaign Encourages Consumers to Get Outside
General Mills brand Nature Valley has kicked off a campaign that is aimed at inspiring people to spend more time in nature.
The brand has created a so-called ‘nature commute’ with immersive engagements in cities around the country such as bike shelters covered with plants and motion sensing fans that give guests a breeze.
“Nature Valley believes the best energy comes from nature and wants consumers everywhere to take advantage – whether a small escape or a big excursion,” said Jenna McGrath, Sr. Brand Manager at Nature Valley. “Nature Valley knows the importance of getting outdoors. That is why the brand is bringing the energetic experiences that nature provides directly to consumers.
Wherever you are, the brand invites you to take that much needed break – whether a small escape to a local park, a big excursion, or a quick Nature Valley immersive experience – to soak in nature’s bounty. The sound of the waterfall, the warmth of the sun, the rush of wind, the expanse of the sky.”
The campaign is inspired by a staggering piece of data – the average American only spends 10% of their entire life outdoors , despite the fact that being outside has proven to promote people’s wellbeing.
“ A big focus of the “Take In The Outdoors” experience was creating the first ever ‘nature commute’ – bringing a little relief to the most stressful time of day, in the most burned-out US cities (i.e., LA, Chicago and New York),” said McGrath. “Even in small doses, exposure to nature can make big differences, especially in bustling cities where access might be a bit more challenging and life more hectic. From a bike shelter covered with living plants and tree imagery to simulate the trail, to a bus shelter with motion sensing fans to take in the breeze , these immersive experiences provide a break from the day’s hustle.”
Nature Valley partnered with their media agency Mindshare on the activation.The cross-channel campaign is centered around the microsite TakeInTheOutdoors.com where visitors can identify their nearest nature experiences by entering their zip code, as well as access a library of audio nature experiences. Pandora is running a custom long-form mid-roll audio and a ‘first to market’ Sponsored Listening unit. Nature Valley offers listeners unexpected opportunities to experience the outdoors and reward those who take a break with an hour of uninterrupted listening.The effort also includes TV, podcasts, digital video, social media and radio.
“As creator of the granola bar category that combined ingredients from nature and made them portable, Nature Valley was made to inspire families to get outdoors and enjoy the benefits of spending time in nature”, McGrath said.
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National Parks Conservation Association and Nature Valley Announce New Video Series Celebrating Spaces and Stories Within Nature
National Parks Conservation Association and Nature Valley are furthering the permanent protection of places that honor the people and stories who shaped our public lands.
Local painter and muralist Cristina Noriega reveals her one-of-a-kind art piece, embodying park advocate Josie Gutierrez's experiences at the San Antonio Missions.
WASHINGTON, D.C. — Today, National Parks Conservation Association (NPCA) and its partner Nature Valley are announcing a new video series that celebrates and brings awareness to the historical and cultural heritage of our Hispanic and Latino communities – while generating greater access to nature by preserving public lands and national park sites.
The series features three videos highlighting transformational park experiences by national park advocates in Texas and California. These stories are told through the lens of recreation, accessibility and representation, and family heritage. Each story is further brought to life through a unique piece of artwork reflective of each advocate’s experience and emblematic of the park site special to them.
The first video in the series released today features community member, Josie Gutierrez, and her experiences within San Antonio Missions National Historical Park. Josie’s story serves as an example of how park access allows people to connect to nature through recreation, while also providing a space to find peace and relaxation in the outdoors. Also revealed in the video is an art piece created by Cristina Noriega, a painter and muralist born and raised in San Antonio, commissioned to embody Josie’s experience at the San Antonio Missions. Subsequent videos highlighting additional national park advocates and their profound personal experiences within park sites will be released over the coming months.
“Our national parks tell the stories of America,” said Theresa Pierno, president and CEO of National Parks Conservation Association. “They teach us about our history, our culture and the power of place. By sharing these powerful first-person stories, as we have done in this video series, we hope to introduce more people to America’s national parks and the richness of the experiences people have within these protected places. And we hope they are inspired to create stories of their own.”
Partners since 2009, Nature Valley recently donated $200,000 to NPCA to support the permanent protection of park sites that celebrate and bring awareness to the historical and cultural heritage of our Hispanic and Latino communities. These funds advance NPCA’s work around access, equity and representation within the outdoors to ensure our parks tell comprehensive stories of our nation’s rich history and culture, while providing all Americans the opportunity to see themselves in our parklands.
“Nature Valley is committed to ensuring nature’s energy is accessible to all, starting with education and awareness,” said Katie Wong, head of ideas and partnerships for General Mills. “Our partnership with National Parks Conservation Association advances this mission by furthering the permanent protection of places and spaces that honor the historical and cultural heritage of Hispanic and Latino communities who shaped our public lands by amplifying their stories.”
To view the first video in the series and learn more about NPCA and Nature Valley’s partnership and its impact, visit www.npca.org/naturevalley . Viewers can also follow along on NPCA’s Instagram , Facebook , Twitter , YouTube and TikTok as videos are released through April.
About National Parks Conservation Association: Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice in safeguarding our national parks. NPCA and its more than 1.6 million members and supporters work together to protect and preserve our nation’s most iconic and inspirational places for future generations. For more information, visit www.npca.org .
About General Mills: General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.
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Nature Valley Granola Bars. By Simon Zhao, Alex Shock, Payne Fisher, Alexis Bates, Thanh Nguyen.
The Original Granola Bar. Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn’t designed to be eaten outside. So we got to work creating the world’s first-ever granola bar.
Nature Valley adds new level of flavor with first savory snack option, Nature Valley Savory Nut Crunch Bars. The brand’s savory snack bars are available nationwide in three fan-favorite flavors: Everything Bagel, White Cheddar and Smoky BBQ. Nature Valley launches first-of-its-kind rewards shop on TikTok for sustainable families with Stephen ...
Connect to the adventurer in everyone. Target adventurous consumers and those who believe they are more outdoorsy and healthy than they actually are. Sell the idea that Nature Valley and nature go hand and hand. Integrate Consumer Perception by encourage consumers to go out and explore nature - Achieved through "Trailview" media.
Nature Valley Campaign Encourages Consumers to Get Outside. By Dianna Dilworth August 25, 2021. General Mills brand Nature Valley has kicked off a campaign that is aimed at inspiring people to spend more time in nature. The brand has created a so-called ‘nature commute’ with immersive engagements in cities around the country such as bike ...
It strongly emphasized nature by the brand name and the plant-green throughout. By putting their product next to so much nature, the consumer makes the connection that it is healthy. It also has the bar close up, to show us the texture, next to a honey dipper dripping in honey. This is convincing us that flavor is also a big part of the bar.
WASHINGTON, D.C. — Today, National Parks Conservation Association (NPCA) and its partner Nature Valley are announcing a new video series that celebrates and brings awareness to the historical and cultural heritage of our Hispanic and Latino communities – while generating greater access to nature by preserving public lands and national park sites.
Discover Nature Valley's granola & crunchy snack bars and find your favorite with no artificial colors, flavors or preservatives. Check out our website today!
Nature Valley Savory Nut Crunch Bars are now available at grocery stores nationwide for a suggested MSRP of $4.79 for a 5-count box. To explore all of Nature Valley’s offerings, visit NatureValley.com and follow Nature Valley on Facebook, Instagram, Twitter and TikTok. About Nature Valley
Download your presentation as a PowerPoint template or use it online as a Google Slides theme. 100% free, no registration or download limits. Use these natural templates to create beautiful presentations that showcase the wonders of nature. No Download Limits Free for Any Use No Signups.