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How to approve Facebook comments before they are posted?

Wouldn’t it be nice to be able to approve Facebook comments before they're posted publicly?

If you’re responsible for social media management, this will often include the moderation of comments. Liking positive comments, replying to questions, but also removing spam and negativity or banning users.

The biggest challenge with comment moderation on Facebook is that it is a 24/7 task, that never ends.

Because comments that are posted on your page posts or ads are instantly visible after posting, you need to always be on guard. The moment you’re notified of a new comment you should check it and act on it.

This is what makes Facebook comment moderation a much more demanding task than for example moderation of comments on a WordPress blog (where you can set that new comments are only posted after your review & approval). This leaves many wondering…

Can’t I review and approve Facebook comments before they’re posted?

Yes, and no.

In this article we’ll show how you can review posts on your Facebook page before they’re published. And we’ll also show you how our comment moderation software allows you to approve Facebook comments before they’re made publicly visible on your posts and ads.

Reviewing posts before they are published on your Facebook business page

Let’s start with the most straightforward setting, that’s natively available in Facebook.

Inside your Facebook page settings, you’ll find the  Visitor Posts  setting. Here you can choose to completely disable the ability for people to post on your page. If you do want to allow your community to post to your page, it’s highly recommended to check the option to  Review posts by other people before they are published to the page .

When checking this option, posts that people write on your page will be available for review in your activity log. There you can approve them before they are posted publicly.

Do note that posts that are not approved (yet) may already appear in search, the news feeds and other places on Facebook. So it’s not perfect, but at least it can help you limit the visibility of unwanted posts.

I know, “posts” aren’t the same thing as “comments” for which Facebook doesn’t offer such a checkbox.

To help page admins and advertisers moderate unwanted comments, they just offer two features:

Facebook's profanity filter that just works in English and doesn’t understand “internet slang”.  

Facebook's page moderation list to hide Facebook comments with certain words, phrases and emojis.

Approve Facebook comments on posts and ads

The observation that Facebook itself offers hardly any possibilities to proactively moderate comments, gave us the initial idea for CommentGuard our comment moderation software for Facebook & Instagram.

We wanted to be able to hide unwanted comments within seconds of being posted, then review all comments on our posts and ads in a dashboard and like or reply if needed.

The key for us was to hide fast, and unhide manually after our review and approval.

Here's how it works:

First you’ll connect your Facebook account. Then you’ll select your Facebook Pages and Instagram Business Accounts that you would like to be moderated.

And finally you’ll enable the moderation settings of your choice.

• Hide offensive language
• Hide images and GIFs
• Hide mentions
• Hide emails and phone numbers
• Hide emojis (all or specifically selected ones)
• Hide blacklisted keywords
• Hide all comments

CommentGuard will monitor your posts and ads 24/7 and automatically hide comments for you if they trigger any of your enabled moderation settings.

So you can choose your moderation style: auto-hide all new comments to manually review them or let our AI intelligently filter out offensive, inapproriate and spammy comments.

In both cases all comments will show up in your dashboard for your review where you can like, hide, unhide, delete, ban, reply or private message , all in one place.

Approve all Facebook comments before posting

When the "Hide all comments" setting is enabled, CommentGuard will automatically hide all new comments on all your posts & ads in real-time.

This will allow you to review and approve all Facebook comments before they're posted.

I know that's not entirely true, because a hidden Facebook comment is still there but while it's hidden it will only be visible to the person who wrote it and his/her friends.

But it heavily limits the visibility of comments in the same way as Review posts by other people before they are published to the page .

After you've reviewed the your comments in CommentGuard and approve, you can unhide them again on Facebook to extend the visibility beyond just the comment author and his or her friends.

Would you like to be able to hide all comments and make them public only after your approval?

Sign up for our free trial , no credit card required. 

How To Review / Moderate Comments On Facebook BEFORE They Are Posted

In: Facebook | Online Reputation Management - ORM

Whenever we have managed Facebook pages for businesses or individuals that are the target for online reputation attacks, I’ve been struck with how odd it is that Facebook doesn’t provide an option to allow all comments to be automatically moderated so that one may review them and approve or disapprove them before being published. It seemed like a glaringly obvious need for a great many businesses, and I can see that others out there would also like this option.

I’ve developed a workaround that essentially provides the ability to set all your Facebook page comments to be automatically moderated, and we’re providing this solution for free — so read on!

Facebook’s reticence in providing this feature seems obvious, intentional — and more than a bit presumptuously elitist. There’s a fairly strong activist philosophy in Silicon Valley called “ Information Wants To Be Free ” that many there share to some varying degrees. I think that one aspect of this philosophy derives into a believe that all expression of opinion should be allowed anytime, anywhere, and adherents believe that social media should generally be unrestricted. (I’m not a total critic of parts of these concepts, but I do note that there’s huge hypocrisy in Silicon Valley as to how corporations impose this philosophy upon others while applying the more conservative philosophy to themselves.)

Where Facebook is concerned, they’ve allowed companies to create pages for communicating with people on Facebook (in the case of local businesses, Facebook pages are automatically created, removing the companies’ option to not participate), but they haven’t provided full control of the pages to the companies involved — all pages allow visitors to add comments to the pages’ posts. This creates a number of dilemmas in many cases. Some companies do not have sufficient budget for frequent monitoring and responding to Facebook comments (in addition to the myriad other social media sites where online users congregate). In yet other cases, companies and organizations by their nature may be lightning rods for people to be posting snarky and malicious things and therefor making the prospect of managing a Facebook account costly. While the expression of opinion is a vital human right, a Facebook page is a strange mixture of an organization’s communications arm and the public forum owned by the audience. Companies may want to participate to a degree in order to communicate with their audience on Facebook, but not if it creates a highly-visible billboard where hostile people are constantly beating them up.

Facebook’s lack of an option to allow organizations to review all comments prior to publication is a big irritation for many. Major brands would prefer to be able to de-risk potential damage to their online image and reputation if they’re going to expend resources in promoting themselves on Facebook and engaging with the public there. The only option has been to allow any and all crazies to add comments to pages willy-nilly, and companies can hide them if they choose, after the fact and after a significant amount of page visitors may see the information. This has resulted in distribution of spam, offensive materials, hate speech, trolling, harassment, defamation, misinformation, and things that just detract from a brand’s message. Facebook’s apparent refusal to provide comment moderation leaves companies with few choices: hire social media managers to spend time reviewing and moderating comments after-the-fact, or walk away from Facebook.

The Solution: Automatic Hiding Of All Facebook Comments

Facebook has two page management features that can be leveraged in combination to provide the ability to make all comments be automatically hidden until a page manager may review them and chooses to make them visible or not.

The first feature is the ability to hide visitor comments. When you mouse over a visitor’s comment on your page, a little “X” appears in the upper right side of the comment. By clicking on this tool, you can hide the comment so that no other visitors will be able to see the comment. What’s brilliant about this tool is that the person who posted the comment, and their friends on Facebook, will all still see the comment as though it was still visible on the page! This is cool, because if the commenter was a hater, they’re still off chuckling to themselves, thinking they’ve given you a black eye. (Once you’ve hidden a comment, you can still access it and there are additional tool links displayed below the comment which can allow you to completely delete the comment, report the comment to Facebook, or ban that visitor from your page.)

The second feature is the ability to automatically hide comments containing particular keywords you specify (under your page’s settings, called “Page Moderation”). This is a very strong feature if your organization had some negative event about it or specific topics that are negative associated with it — add the words involving that to your list of words to be blocked and any comment submitted that contains one of those words will be automatically hidden until or if you review it and unblock it.

The ability to block keywords gave me the idea: what if we blocked the entire dictionary of words?!!? Of course, that’d be quite a large list, and chances are that Facebook has some upper limit in place that would not allow one to use the entire dictionary. I looked, and indeed, Facebook limited the blocked keywords list to restrict it to a maximum of only 10,000 characters long. But, this is still a generously large amount of text.

In the past, I’ve studied and developed applications involving natural language processing and from that I knew that it’s not really necessary to add the entire dictionary of words. We only need to add the most-commonly-used English words, and this would cause the vast majority of comments to be automatically hidden for moderation.

I’ve developed this list, and you’re welcome to download and use it.

Right-click to save list to your computer, or click to load it in your browser:

—–> Facebook: Moderate All Comments Keywords List

Technical Details of the Moderate All Comments Keywords List

There are a number of lists out there of “most-used English words”. These are based upon what’s called a “corpus” or specific body of text, and they are more or less useful for a particular application, depending upon what you intend to use it for. The list I’ve developed was for American English — it’s likely still quite applicable for other English-speaking countries as well, although the relative popularity of words will differ some. Even so, I’d suspect that somewhere around 90% of all comments posted on Facebook pages would likely get caught with just the first 100 to 200 most-popular words in my list.

Just glance at the first ten words from the list to get an idea:

The list is provided in order of relative popularity, with the most-popular English words at the beginning. As you can see, some of these words are so popular that you’d be hard-put to find any Facebook comments that DIDN’T contain one of them.

When I searched for the most-common English words, I found Brigham Young University’s Corpus of Contemporary American English (“COCA”. This is probably one of the best sets of data for analyzing frequencies of words in the written language, because it’s large and uses current text samples from 1990 through 2015, so it is not based on older, unrepresentative language usage patterns of many decades ago. The COCA corpus contains more than 520 million words of text and the sources were equally divided between spoken, fiction, popular magazines, newspapers, and academic texts.

Of course, quite a bit of that originating data is from professionally written and edited source material like books, magazines an newspapers, so it’s actually not completely ideal for our purpose. It would be much better if we had a list of popular words out of a few years of data taken from Facebook users’ comments, because it’s very likely that the informal text in comments may have different patterns of usage than from all of those formally written sources.

Even so, this doesn’t have to be “perfectly perfect” in order to function very effectively. We can expect that the most-common, simple parts of speech as shown in the list of the first ten words above will effectively catch a great majority of comments. And, we only have to have a single word from a user’s comment match up with our list in order to get it caught by our filter — and most comments have more than one word in them. So, the list we’ve developed is really a sort of overkill for halting comments from being published.

Despite the COCA being a pretty ideal data source, there are issues that made it insufficient in of itself. First, the people who created the word frequency lists out of the COCA data require payment for their list (http://www.wordfrequency.info/purchase.asp). They also license it such that I could not provide you with a free version. They do provide a free list of the top 5,000 words which they will allow one to repost, but it’s a list of lemmas — the headwords or primary base form of a word, rather than the list of all raw words by usage. So, for instance, all the different declensions or tenses of words would be rolled up into one, rather than each one listed separately. Words like the verbs “was”, “are”, “am”, “is” are all represented merely by “be” in that 5k list. Further, that list also has tons of duplicate words in it — a word that has multiple definitions may be repeated for each different meaning. For example the word “one” can be found three times in the first 1,000 words. Apparently it’s intended more for academic use that what we need here. Even so, I did use a portion of that list.

The better list I found was a list of the top 1,000 most-common English words on GitHub , provided by David Norman . That list contains the stemming of the words like the “to be” verb, for instance and only had one or two duplicate words and maybe one mistake. But, I wanted to take advantage of the full 10,000 character limit provided by Facebook for their keyword list field, and David’s list only took up half of that limit.

So, I combined David’s list with the top 5,000 list from WordFrequency.info. That required further processing. Both lists naturally overlap quite a lot. I eliminated the duplicates from the WordFrequency data, and also changed the list into comma-delimited as required by Facebook.

After counting characters, the final list was chopped off to be 1,525 words.

This is a brute-force approach, and isn’t entirely ideal, of course. It’s a bit of a hack around Facebook’s lack of a proper moderation option for comments. The better option would be for Facebook to go ahead and provide that for their pages.

Part of me hopes that enough companies might add this extensive list of keywords to their Facebook comment moderation to prove to be a processing inefficiency for Facebook servers, and thereby convince them to develop out default comment moderation as a feature. (If they don’t want to go all the way, Facebook could allow an option to hold all comments for a week in moderation to give companies an opportunity to review/hide/delete prior to them being made public.) I’m sure Facebook developers didn’t imagine or prepare for large numbers of page managers opting to use the full 10k allowance for keyword filtration — if sufficient numbers of pages set this up it might impact server processes. I don’t wish to annoy Facebook, but I do hope they provide page managers with a bit more editorial control over what publishes on their pages.

• Tags: comment attacks , comment trolling , facebook management , Facebook pages , handling negative comments , moderation , natural language processing , social media management

5 Responses to How To Review / Moderate Comments On Facebook BEFORE They Are Posted

10 tactics for handling haters on Facebook

March 21st, 2016 at 8:57 am

[…] created a special keyword list you can just paste into the “Page Moderation” keyword filter list. This list is based upon the […]

May 1st, 2016 at 8:29 pm

I have been getting links to porn sites left as a comment. Can you block links?

Chris Silver Smith

May 2nd, 2016 at 3:54 pm

Currently, you cannot block comments containing links, but Facebook automatically hides a great many links that they automatically detect as being likely to be spam.

Active moderation is the main defense against porn sites and posting of adult content. If an company or individual does that too much, Facebook may cancel their access account.

You should flag the comment as spam if it’s not blocked by Facebook, and remove it.

Machelle Robinson

May 3rd, 2016 at 9:07 pm

Help trying to set up my business page called Guided Soul Readings by She’ll. I’m trying to build my page but haven’t got a cule. I would like to be able to share things I find on other pages but Facebook or my site won’t let me. It only goes to my personal page. Can you please help. I’m begging . I feel totally stupid and inept. Machelle Robinson from Colorado

Beth Kahlich

August 11th, 2016 at 7:16 pm

Chris – this is absolutely brilliant. I work with many small brands, companies, and individuals who could definitely use this approach. Now back to work!

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How-To Geek

How to review and approve what appears on your facebook timeline.

If you'd like to maintain tighter control over what appears in your Facebook timeline (and thus to everyone you're Facebook friends with), there's a simple, but underused, mechanism built right into Facebook to give you approval rights over everything people tag you in.

Quick Links

Why you'd want to do this, how to turn on timeline review, how to use timeline review.

Let's face it, we've all got at least one of the following people in our stable of Facebook friends: the person who tags everyone in their [political/event/multi-level-marketing] posts, the person who likes to post random (and often inappropriate) content and tag everyone they think might find it funny, the person that takes a million photos at every event and tags every person present in every one of them, or any other number of people who abuse Facebook's friend tagging function.

If you're tired of friends tagging you in announcements for the "Super Awesome Rap Slam Battle!!!" they'll be in next weekend, or you really don't want photos of you from a party last weekend to automatically flood out to your Facebook feed without your approval, then you absolutely need to take advantage of the "Timeline Review" feature. In short, timeline review puts every single thing you're tagged in--posts, comments, and photos--up for your review before it is published on your Facebook timeline (and visible to your friends/family/coworkers).

Related: How to Block People From Posting on Your Facebook Timeline Without Unfriending Them

Before we dive into turning the feature on, there are few things worth highlighting about the timeline review feature just so there's no confusion. First, the timeline review function doesn't allow you to actually censor content you don't like off of Facebook, it merely allows you to keep stuff you don't like off your personal timeline so that it is not visible there (nor pushed out to your Facebook friends). Denying a post via timeline review doesn't erase it, it just keeps it off your timeline.

It also doesn't prevent the tagger's friends from seeing the posts--so if you have any friends in common, they'll all see those posts no matter what. This can only prevent the posts from showing up on your profile page, and showing up in the feeds of the friends you don't have in common with the tagger.

Similarly, it doesn't stop people from posting on your Facebook wall per the settings you've configured for your wall.  The timeline review function is for filtering posts you are tagged in, not filtering posts your friends leave directly on your timeline. If you want to tweak who can post to your Facebook wall, please refer to our tutorial here .

Lastly, it's an all or nothing thing. As of yet there is no function within timeline review to set any sort of trusted friends or the like. This means if your spouse tags you in tons of family photos, there's no way to say "Approve everything from user XYZ, I trust them", and you're left manually approving all those posts before they appear on your timeline.

Those caveats aside, it's an extremely handy way to stop your friends from seeing your uncle's crazy political rants (which he insists on tagging you in) or everyone in your family from seeing the multi-level-marketing garbage your coworker is always tagging everyone in.

Turning on and using timeline review is a pretty straightforward affair. While you can toggle the setting from both the web site and from the Facebook mobile app (we'll show you how to do both), it's slightly faster if you do it on the website.

Enabling Timeline Review on the Website

To enable timeline review via the Facebook website, log into your account and click on the small menu triangle on the upper right side of the blue navigation bar, then select "Settings", as seen below.

In the left hand navigation pane, select "Timeline and Tagging".

In the "Timeline and Tagging" menu look for the entry "Review posts friends tag you in before they appear on your timeline?"; by default this setting is off. Tap on "Edit" to change it.

In the now open menu, click on the drop down menu and toggle "Disabled" to "Enabled".

The changes take effect immediately, there's no confirmation or save button to press.

Enabling Timeline Review on the Mobile App

If you're reading this tutorial on your phone and want to jump right into changing the settings, here's how to do it from the Facebook mobile app. While there are minor differences between the layouts of the app on different mobile platforms, you should be able to follow along easily using these iOS screenshots.

Tap on the "More" menu button in the navigation bar and select "Settings" in the resulting menu, as seen below.

Select "Account Settings" in the pop up  menu.

Select "Timeline and Tagging" in the "Settings" menu.

Just like on the website, select "Review posts friends tag you in before they appear on your timeline?"

Toggle "Timeline Review" to on.

Again, like the website toggle, there's no confirmation and the changed take effect immediately.

Now that you've turn the timeline review function on, let's take a peek at what it looks like in action. To demonstrate we enlisted a friend to post a Minions meme and tag us. On a sliding scale of things we'd prefer not to be tagged in, we'll put Minions memes solidly between invitations to parties where overpriced candles are sold and posts that implicate the tagged users in interstate drug smuggling operations.

When someone tags you, you'll get a notification like so.

The notification always looks something like "[user] tagged you in a post. To add this to your timeline, go to Timeline Review" with a thumbnail of the post. Click on either the bolded "Timeline Review" or the thumbnail to jump to the post.

There you can select either "Add to Timeline" or "Hide".

As you add or hide items, you'll see condensed entries for each item that reflects how the post will appear on Facebook, like so.

Remember, adding a post to your timeline inserts it into the news feed of your friends, places it on your wall, and otherwise integrates it into your Facebook footprint. Hiding the post from your timeline stops those things from happening, but it doesn't delete the post or remove the tag. If you wish you can visit the post and manually select "remove tag" to remove the link to your Facebook account entirely from the post or, if the post is more than an annoyance and actually a violation of Facebook rules or illegal, you can click the report button.

While timeline review isn't perfect, it's a pretty great way to catch a lot of the stupid posts you might get tagged in and, in the process, avoid cluttering up your timeline (and annoying your friends) with garage posts.

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Widewail's Complete Guide to Facebook Review Response

Over the last few years, Facebook has joined the ranks of Yelp and Google as one of the most important resources for local businesses .

In fact, an increasing number of potential customers look at Facebook recommendations prior to considering reviews from Yelp, TripAdvisor, and other traditional review websites. Facebook was second only to Google in some of the most recent surveys of customer online recommendation engagement .

For this reason, it has become increasingly essential that local businesses take their Facebook presence seriously.

In 2019, Facebook changed its rating system from a star-based system (similar to Google) to a recommendation system . In this system, people can either recommend a business or not, similar to Facebook’s famous “like” system.

Because of this, you should consider “reviews” and “recommendations” synonymous on Facebook.

In this guide, we will show you how to create a Facebook business page, how to turn on Facebook recommendations, and how to monitor and respond to these recommendations in a way that will improve your online reputation and ensure that you are using Facebook in the most effective and beneficial way possible.

Creating a Facebook Business Page

The first step to boosting your business’s online presence through Facebook is, of course, creating a Facebook page. In order to create a Facebook business page, you must have a personal Facebook account through which the business page can be managed. Assuming that you already have a personal Facebook account, creating your business page is simple enough.

There are two ways to go about it.

Option 1 : Creating your Business Page from the Facebook landing page .

If you’ve ever looked closely at the Facebook home page, you’ll notice that there is a small link at the bottom of the page that says, “Create a page for a celebrity, band, or business.”

Click on that link to get started.

After clicking that link, you’ll be taken to a page where you can choose which type of page to create. Click on the “Get Started” button under the “Business or Brand” category.

At this point, Facebook will prompt you to log in to your personal account.

After you enter your email address and password you can get started building your business page. 

The first information you need to provide is the name of your Business Page and its category. Facebook has a wide variety of categories available, including some as specific as “Smoothie Bar” or “Raw Food Restaurant.”

Once you select the proper category, your page will be created and you can move onto customization.

Option 2: Creating your page from the dashboard of your personal Facebook account .

If you’re already logged into your personal Facebook account, you can also access the page creation menu from the regular Facebook dashboard.

There should be a button that says “Create” in the top menu bar to the right of your profile picture.

Click on that button and a dropdown menu will appear. 

The first option in that dropdown menu is “Page.”

Click on that button and it will take you directly to the Page creation screen. Once you are there, click on the “Business or Brand” option and give your page a name and category.

Your new Business Page will be created and ready to customize!

Customizing your Business Page and Allowing Recommendations

Once your page is created, the first thing you should do is upload a profile picture and cover photo for your business. Facebook recommends a profile picture of 170x170 px and a cover photo of 820x312 px.

Many businesses choose to display their logo here, but the choice is ultimately up to you. 

After your profile picture and cover photo are selected, you should write a short description for your business and perhaps an introductory post.

Facebook is engineered to walk you through these steps with an easy-to-follow tutorial throughout the page creation process. 

Once all the details are in place, it is important to ensure that your page is accepting Facebook recommendations. This should be the default option for most pages, but it is always good to check and ensure that your customers can give you feedback and boost your online reputation. To enable Facebook recommendations, click on the “Settings” tab in your page dashboard.

Once you are in Settings, click on the “Templates and Tabs” section on the left-hand side of the page.

The “Templates and Tabs” section allows you to add and remove the different sections on the left-hand menu that your guests see when they visit your Facebook page, such as “Events”, “Photos”, and “Offers”.

Make sure that “Reviews” is listed as an available tab. It appears that Facebook still uses the term “Reviews” for the recommendations tab on your page. When setting up your account if you are presented with the option to show a “Recommendations” tab, select that. The effect will be the same.

If it’s not, switching your Template to “Business” should automatically add “Reviews” as an option. You can also add “Reviews” yourself using the “Add a Tab” button at the bottom of the screen.

The three horizontal bars at the edge of each tab allow you to sort the menu.

If you’d like, you can move “Reviews” up to either the top or near the top so that your customers always see it when they go to your Facebook page. 

With recommendations enabled and your Facebook business page personalized and ready to go, you should be ready to receive customer feedback and recommendations.

In this next section, we will talk about what those reviews look like as they come in and how to maximize your Facebook recommendations to improve your online reputation, attract new customers, get more reviews and keep your existing customers coming back.

Facebook Recommendations

Your Facebook Star Rating

As we mentioned in the introduction, in 2019 Facebook changed their rating system from a “reviews” style system to a “recommendations” system.

Facebook also added other features to the recommendation system, including the ability to tag recommendations and add photos to recommendations to give them more context.

Despite the fact that customers are not actually assigning individual star ratings anymore, Facebook will still calculate an overall star rating for your business based on the average number of people who recommend your business.

This rating will appear directly above the number of “likes” that you have, on the right-side of the page.

You must receive a certain number of recommendations before Facebook will calculate an overall star rating, although the exact number of recommendations that you need has never been explicitly revealed by Facebook.

Individual recommendations will come directly into your notifications as they are received, but they are also accessible by clicking on the box that includes your overall star rating.

Once you are on the review screen, you can sort your various recommendations either by “most helpful” or “most recent” to see what your customers are saying about your business.

The “most helpful” determination is based on the amount of feedback other customers gave to the review, most notably based on how many “likes” each review received.

Your customers can access the page that lists all your public recommendations in the same manner, by clicking on the overall rating on the right-hand side of your page. When they do so, Facebook will automatically display recommendations from their Facebook friends and colleagues first, if any exist.

Certain reviews may not be visible to everyone, as Facebook’s privacy settings allow customers to choose who is able to see their posts. For example, they can allow the Public to see their review, or only their Facebook friends.

We will touch on this again later on.

When recommendations come in, they will say either that a customer “recommends” or “does not recommend” your business.

If it is a positive recommendation, a red star will be displayed close to the name of the person leaving the recommendation.

If it is a negative review, or a “does not recommend,” the star will be gray.

Can I Delete a Facebook Recommendation?

Currently, Facebook does not allow you to delete a recommendation or review on your page.

However, you can report the recommendation, and Facebook may remove it if it violates one of their policies . 

To report a recommendation, click on the three dots on the right-hand side of the recommendation. A dropdown menu will appear; select the option “Find Support or Report Recommendation.”

Facebook will determine whether or not to remove the content.

Usually, Facebook will only remove it if it contains spam or abusive content. They will not remove a recommendation simply because it is a negative or unfavorable to the business.

Can Other People Comment on Facebook Recommendations?

Yes, people aside from the business and the original recommender are able to comment on Facebook recommendations.

When this happens, it is usually friends or associates of the original recommender, although sometimes it is other customers or random bystanders.

This is important to remember when you craft your responses.

Hidden Facebook Recommendations Exist, But They Do Not Affect Your Star Rating.

Customers can potentially leave you a recommendation that you are unable to see or interact with.

Because of Facebook’s privacy settings, your customers are able to decide whether or not to make the recommendation public, or only available to their chosen friends and colleagues.

Facebook will not use these private recommendations in calculating your star rating. It may be a good idea to remind satisfied customers to make their recommendation public so that it will count toward your Facebook star rating and improve your overall online reputation.

Facebook Recommendation Response

Now that your business is collecting recommendations, how do you answer them?

What is the best way to interact with customers online?

The most important thing to remember is that you should reply to every recommendation, whether positive or negative, and ensure that every customer feels heard and accommodated. There are a few different guidelines to answering recommendations which we will discuss now.  

Answering Positive Recommendations

When customers leave a positive recommendation, they are sharing their appreciation for the work you are doing.

The best response is to share your appreciation for them in return.

Thank the customer for taking the time to leave you a recommendation and let them know that you are grateful for their business. A good response would include the name of the customer, a short note of appreciation, and perhaps an invitation to work with them again in the future.

The customer will be notified as soon as you respond, through their Facebook notifications.

In the response example above, the customer is addressed by name and the salesperson who assisted the customer is also named and congratulated.

This is a great example of personalization, which is essential to a good positive recommendation response.

Writing a personal response ensures that the customer knows that you read their recommendation, and that you appreciate it. 

Keeping with the theme of personalization, it is important to avoid robotic or canned responses. There is a temptation to rely on response templates, particularly when a recommender is satisfied and not looking for confrontation, but it is relatively easy for customers to see through this.

Instead, it is best practice for businesses to personally respond to every recommendation and ensure that each customer feels heard.

Answering Negative Recommendations

When a customer does not recommend your business on Facebook, it can be tempting to jump straight to the defense.

Remember that your customer is likely looking for an outlet to express frustration and a defensive response may prompt further negative reactions.

This can quickly spiral out of control.

On Facebook in particular, it is very important to keep unseemly fighting or negativity out of the public eye. Regardless of how unreasonable the negative commentary, the most essential aspect of a negative recommendation response is moving the conversation out of public view. 

A great response will express genuine concern for the customer’s feelings and offer another outlet for the customer to have their concerns addressed.

Providing a phone number is usually the best practice, but an email address can do as well.

Showing compassion and giving contact information ensures that the customer feels heard and takes the first step towards moving the conversation outside the view of the broader public. What the public does see is a responsive and accommodating business who doesn’t ignore negative feedback but instead addresses the concerns of their customers directly. 

It is nearly impossible to prevent all negative recommendations and there is some indication that you wouldn’t want to even if you could .

However, every business can change how they respond to negative feedback. Doing so will help ensure that your loyal customers stay loyal, and that potential customers see your business in the best light. 

Over To You

We really hope you enjoyed our guide to Facebook Recommendations. If you liked learning about review response and want even more great tips, we highly recommend checking out our guide to Google Reviews .

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How to write a review or recommendation on any Facebook business page

• You can write a review on Facebook to help others make an informed decision about a business.
• To leave a review on Facebook, you can either recommend or not recommend a business. 
• You can leave this recommendation directly on a Facebook business page.

If you've just been to a really great — or not so great — business, you probably want to tell someone about it. You could just post about it on social media, but that only goes to your friends. It would probably be more useful to let people who actually want the information know.

There are many ways to do that, but one way is to post on a business' Facebook page, if it has one. You don't have to leave a generic post on the page, and it's not the traditional star rating like you're used to either.

Facebook has changed their reviews to recommendations, which can include photos and tags in addition to text. Now, star ratings for a business are calculated by a combination of past reviews and customer recommendations. 

Here's everything you need to know about Facebook recommendations.

How are Facebook recommendations different from reviews?

While they serve a similar purpose, there are a few key differences between recommendations and reviews. 

First, Facebook reviews are visible to anyone on Facebook, while recommendations can be limited to just friends. Facebook reviews also have a star rating whilst recommendations do not.

What are the benefits of using Facebook recommendations?

When recommending a business, you can add photos to accompany your text and select tags to highlight key features about a business (like child-friendly or cozy atmosphere). 

Additionally, if one of your Facebook friends recommends a business, it will appear first on that Facebook page as well as on your friend's timeline.

How to write a review on Facebook

1. Go to the Facebook page of the business you want to review. 

2. Click the Reviews tab.

3. Underneath Do you recommend [Business Name]? click Yes or No .

4. Write your review about the business. Reviews must be at least 25 characters long.

5. In the Sharing section , select who will be able to see your review. You can choose just friends, or set it to public so that anyone can see it. When you're finished, click Post . 

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A Comprehensive Guide to Writing a Review on Facebook

• backlinkworks
• Writing Articles & Reviews
• October 6, 2023

Facebook is not just a platform for connecting with friends and family, but also a place to share your experiences and opinions about businesses, products, and services. writing a review on Facebook is a great way to let others know about your experience and help them make informed decisions. In this comprehensive guide, we will walk you through the process of writing a review on Facebook and provide some tips to make your review stand out.

Step 1: Find the Facebook Page you want to review

The first step in writing a review on Facebook is to find the page of the business, product, or service you want to review. You can do this by typing the name of the business in the Facebook search bar and clicking on the correct page from the search results.

If you are reviewing a specific location of a chain business, make sure you select the correct location’s page.

Step 2: Click on the Review Tab

Once you are on the Facebook page you want to review, look for the “Review” tab. This tab is usually located under the cover photo of the page, along with other tabs like “Home”, “Posts”, and “Photos”. Click on the “Review” tab to proceed.

Step 3: Rate the Business

Upon clicking on the “Review” tab, you will be presented with the option to rate the business on a scale of 1 to 5 stars. Take a moment to consider your overall experience and choose the appropriate star rating. Keep in mind that this rating will be visible to others, so be honest and objective in your assessment.

Step 4: Write Your Review

After rating the business, IT ‘s time to write your review. Click on the text box provided and start typing your review. Try to be detailed and specific about your experience, highlighting both the positives and negatives. Avoid using offensive language or personal attacks, as this goes against Facebook’s community guidelines.

Step 5: Add Photos or Videos (Optional)

If you have any photos or videos related to your experience, you have the option to add them to your review. This can provide visual evidence to support your written review. Click on the camera icon in the review text box to upload your media files.

Step 6: Tag the Business (Optional)

If you want the business to receive a notification about your review, you can tag their Facebook page by using the “@” symbol followed by the business name. This will ensure that your review gets noticed by the business and potentially prompt a response.

Step 7: Preview and Publish

Before finalizing your review, take a moment to preview IT and make any necessary edits. Check for spelling or grammatical errors, ensure that your review is clear and coherent, and double-check if you have provided all the relevant details. Once you are satisfied, click on the “Post” button to publish your review.

Tips for writing an Effective Review on Facebook

– Be Honest: Your review should reflect your true experience, whether positive or negative.

– Be Specific: Provide details about what you liked or didn’t like about the business, product, or service.

– Use Proper Grammar and Spelling: A well-written review is easier to read and takes your opinion more seriously.

– Be Objective: Try to evaluate the business based on its merits rather than personal biases or emotions.

– Support Your Claims: If you make any claims in your review, provide examples or evidence to back them up.

– Avoid Personal Attacks: Stick to the facts and avoid making personal attacks on individuals associated with the business.

– Be Constructive: If you had a negative experience, suggest ways the business can improve in your review.

1. Can I edit or delete my review on Facebook?

Yes, you can edit or delete your review at any time. Simply locate your review on the business’s Facebook page and click on the three dots (…) next to your review. From the dropdown menu, you will have the option to edit or delete your review.

2. Can I review a business if I haven’t visited IT ?

While IT ‘s best to review a business based on your personal experience, Facebook allows you to review businesses based on other factors such as customer service or reputation. However, IT is important to be transparent about the basis of your review in these cases.

3. Can I flag a review on Facebook?

If you come across a review that violates Facebook’s community guidelines (e.g., contains hate speech or false information), you can flag IT for review. Click on the three dots (…) next to the review and select the “Find Support or Report Review” option.

4. Can a business respond to my review on Facebook?

Yes, businesses have the option to respond to reviews on their Facebook page. They can either thank you for your positive review or address any concerns or issues you raised in your negative review. This allows for open communication and resolution.

Now that you have a comprehensive guide on writing a review on Facebook, you can confidently share your experiences and help others make informed decisions. Remember to be honest, specific, and constructive in your reviews to make them more valuable!

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Home » How to “moderate” comments on Facebook Brand Pages

How to “moderate” comments on Facebook Brand Pages

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Currently there is no way to moderate comments on Facebook business page’s. This means any comment posted will be visible, there is no way of keeping a comment private until you view it and approve it.

Understandably, this can make some people feel a little uneasy and unsure of whether they should create a Facebook business page incase a negative comment is posted.

This post will explain a few options you have to control comment posting.

Facebook page moderation blocklist.

Facebook page settings give you the option of creating a list of ‘blocked words’, which in theory means you could prevent any negative comments being posted on your walls if you blocked negative words like ‘bad’ or ‘awful’.

Any comments containing any of the blocked words will be flagged as spam and will not be posted to the page wall.

There is also the option the block profanities, which has two settings; medium and strong.

You can do this by;

•  Viewing your page and clicking on the ‘Edit page’ icon in the top right hand corner of the page.
• This will take you to the ‘Manage permissions’ tab where you will be able to edit your moderation blocklist and profanity blocklist as shown in the image above.

Comment moderation

As mentioned at the beginning of the post, there’s no way to hold a comment for moderation on a Facebook page but there are a couple of commenting settings you can tweak.

You could go all out and block comments entirely by removing the posting ability by unticking the ‘People can write or post content on the wall’ box

You can alter the page people land on when they go to your Facebook page. Instead of them being taken straight to the page wall, visitors could be taken to a welcome page and then choose the page they want to visit.

These features can be accessed by:

• Viewing your Facebook page and clicking on ‘Edit page’ in the top right hand corner.
• You will then automatically be taken to the ‘Manage Permissions’ tab where you can alter the ‘Default landing tab’ and the ‘Posting ability’.

If you decide not to disable comments and you’re concerned about negative comments, there are a couple of things you can do to limit damage.

The comment can be removed by hovering over the comment and clicked the world icon and then selecting ‘delete post’. Alternatively you could just hide the post or report it as abuse if you consider it to be abusive.

The page settings can be altered, so an email will be sent as soon as someone comments on something on the page. The comment can then be read and decision can be made over whether to keep it on the page or delete it.

This can be done by;

• Viewing your page and clicking on the ‘Edit page’ button.
• Then select ‘Your settings’ from the tab on the left hand side.
• When you are taken to this page you will be able to check the box saying ‘Email notifications’.

It’s a shame Facebook don’t allow full comment moderation, it would make people feel much more comfortable and happier about putting their brand out there, knowing a negative comment would never have to be seen by the public.

So many questions pop up when it comes to social media , but don’t get stuck, just head over to our social blogs for all the answers you need.

Remember you can find us on facebook , twitter and pinterest  for all our latest social media updates. Or if you feel you may need a little advice with your own social media, whether that’s getting started, or refreshing your knowledge, give us a call on 01543 495752 for a no obligation chat.

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Nikola Bojkov

How to leave facebook reviews with the new facebook recommendations.

Learn everything about Facebook reviews and the new Facebook recommendations.

We are all aware that Facebook reviews and recommendations are extremely important for any company’s reputation.

And positive reviews or 5-star reviews from previous customers are becoming a new channel to build trust among potential customers.

What is very interesting is that 1 in 3 Facebook users are using the platform to find reviews and recommendations.

In this post, we are publishing everything you need to know about Facebook recommendations and especially how to explain to customers to leave Facebook reviews on your Facebook page.

Facebook Reviews are Becoming Recommendations

FYI: You can embed Facebook reviews widget  automatically with  EmbedReviews platform.  Start a free trial  and display your Facebook Page recommnedations now. 

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Facebook recently introduced new updates for Business Pages .

The main goal of the newly redesigned pages is to provide easier ways for people to interact with local businesses on social media.

According to Facebook’s VP of Local, Alex Himel, Over 1.6 billion people around the world are connected to a small business on Facebook. And starting from August 2018 Facebook is making new changes to Facebook Business Pages to help more people connect with local businesses.

One of the main updates is the further development of the feature Recommendations, which is an evolved version of the Facebook reviews system.

This new feature is already rolled out, and businesses will have the chance to see new reviews designed on their Facebook Page. The main change of the system is that the Recommendations option is integrated within the reviews and all recommendations that customers or other Facebook users previously gave will also be listed in this Reviews/Recommendations section.

As stated in the official update, Facebook is making Recommendations from the business’s community more helpful:

‘People use Recommendations to ask their communities where to go, where to eat, or where to shop on Facebook . We’re making those Recommendations more prominent on Pages.’

We are all aware that reviews and recommendations are extremely important for any company’s reputation.

This means that recommendations are not only the opinions given by customers directly on the business’s Facebook page but also when people respond to their friends when they look for a recommendation on Facebook.

Note: The old Facebook reviews are safe and sound, and your Facebook Page will continue to display all previous reviews that you’ve generated.

How are Recommendations different from Reviews?

Well, there are differences:

• Location – The Recommendations appear on the upper-right side,, and Reviews appear on the left-hand side (if not hidden).
• Reach – Reviews are visible to any Facebook user. With Recommendations, you can limit the reach and make it more personal.
• Format – Reviews have star ratings and comments. Recommendations have only comments.
• Reactions – Anyone can comment and like a Review, but only people in the person’s network can comment and like a Recommendation.
• Specifics – People can recommend a specific business feature (choose a tag that best describes their recommendation) and share a photo; Reviews don’t have such an option.

So, the bottom line is:

• The tab is called “Reviews”
• The feature is called “Recommendations”

How do Facebook Recommendations work?

What are the benefits of facebook recommendations.

The changes in the reviews system to recommendations are providing more options for customers to give their opinions about a certain business. Here are some of the benefits:

Increase reach with Recommendations

Your Facebook Page score will be reflected across Facebook, especially at places where customers make relevant decisions, such as Maps. Recommendations are discoverable across Facebook when people are searching for, or talking about your business. The best thing is that Facebook will show first the recommendations provided by the closest friends, which will empower the purchasing decisions and bring greater trust

Post photos about the business

This option was not previously enabled in the reviews section. Now, if you tag the business in the comments section when a friend asks for a recommendation, you have the option to also post gifs or photos. The cool thing is, that all these posts will be displayed in the Recommendations section of the business’s Facebook Page as customer reviews.

The best, mobile form for leaving a recommendation has the option to upload a photo from the phone and publish it together with the text.

Note: The character limit for a desktop recommendation is 25 and for mobile is 50.

Tag Facebook Recommendations

When a customer leaves a recommendation directly on the Facebook page, they can choose a tag that best describes their recommendation. These Facebook tags work like hashtags for businesses, and the Facebook system generates them based on words used in past reviews.

Here is an example of how the tags are displayed when you try to add a recommendation on mobile:

How the new Facebook rating score is calculated

As outlined in the official Facebook help center , the overall Facebook Page score is calculated as follows:

A Page’s rating is based on multiple sources, such as the reviews and Recommendations people share about business Pages on Facebook.

Or click the help icon below the average score in the Reviews tab, as shown below:

How to set up Facebook Recommendations?

If you’ve already activated the Reviews tab, then you don’t need to change anything. Please note that the Recommendations are a replacement of the Reviews tab and the process to activate it is the same as before.

If you still don’t have activated the Recommendations on your Facebook Page, here is how to activate the Facebook reviews tab.

Step 1: Log in to your Facebook account and go to your business Facebook page

Step 2: Navigate to the  ‘Settings’  section on your left-hand side

Step 3: Click the  ‘Privacy’ menu.

Step 3: Click the ‘Page and tagging’ menu as shown below:

Step 4: In this section, find the option ‘Allow others to view and leave reviews on your Page’ and make the toggle ON.

That’s it. Now, the reviews tab will appear on your page.

How to Recommend a Business on Facebook

This process is the one that has the biggest change.

To recommend a business on Facebook, you will need to open the business’s Facebook Page that you want to recommend.

Please note that previously, there was an option to ‘ Write a review ‘ and select the review score from 1-5. Now you do not actually leave a review for the business, but you are recommending it. You have only two recommendation options, to select ‘Yes’ or ‘No’, which means you want to recommend the business or not. Simple as that.

Here are the steps for how to leave a Facebook review:

• Click the Reviews/Recommendations tab
• Click ‘Yes’ to recommend the Page
• Write your recommendation, and if you use mobile, upload a photo along with the recommendation text
• You can also choose a tag such as great service, amazing staff or similar

Additionally, you can recommend a business by leaving a comment by tagging a business’s Facebook Page when some of your Facebook friends ask for recommendations.

And this tutorial is very important for business owners who want to get more Facebook reviews so they can explain this step-by-step process to their customers on how to navigate their Facebook Page reviews tab and how to recommend their business.

The Significance of Facebook Recommendations for Local Businesses

Here’s why these Facebook recommendations have become pivotal for local enterprises:

Boost in Credibility and Trust

Facebook recommendations serve as modern word-of-mouth referrals. When potential customers see positive recommendations from their friends or others in the community, it enhances the credibility of the business. In a digital age, many customers trust online reviews as much as personal recommendations, making these endorsements vital for establishing trust.

Enhanced Visibility and Organic Reach

When a user leaves a recommendation, it can be seen by their friends and connections. This means a local business can benefit from increased visibility without investing in paid advertising. Each recommendation acts as a mini marketing campaign, potentially reaching hundreds or even thousands of prospective clients without any added effort or expense from the business.

Influence on Buying Decisions

Recommendations can play a decisive role in a customer’s buying journey. A positive recommendation can sway uncertain customers towards trying out a local business. Conversely, negative feedback can serve as constructive criticism, allowing businesses to improve and address genuine concerns.

Enhanced Engagement and Community Building

Recommendations often spur conversations about the business, either through questions, shared experiences, or stories. This not only spreads awareness but fosters a sense of community around the brand. Engaging with these recommendations and comments can further personalize a business’s connection with its customer base, establishing loyalty and repeat business.

How to Report a Facebook Recommendation

Most of the online review platforms such as Google, TripAdvisor, and Yelp allow an option to report negative reviews that a business wants to be removed or delegated from their business listing or Facebook page in the case of Facebook reviews.

Similar to the previous option for reporting reviews, this option is now available, and you can report a Recommendation that violates Facebook’s Community Standards.

To do this, follow the steps:

• Go to the recommendation that you want to report and click the 3 dots in the top right corner
• Select “Find support or report Recommendation”
• Choose the topic and click “Submit”

In this relation, we recommend reading the following blog post:

Read more: How to Respond to Negative Facebook Reviews >>

How to ask for Facebook recommendations?

if you are a business and starting out with recommendations on Facebook, getting the first batch is very important to boost your trust in this social media network.

The simple steps on how to get more Facebook reviews are the following;

• Send emails to customers with a link to your Facebook reviews section
• Print QR codes on menus or flyers with the Facebook review link to the reviews tab
• Embed a ‘Review us on Facebook ‘  button on your website
• Add a Facebook reviews badge on your website
• Create Facebook ads  with your reviews

And for more reach and greater appeal of your Facebook reviews, you can embed them on your website. Read the section below and check the complete guide on Facebook reviews .

How to Embed Facebook Recommendations on your Website?

With the evolution of the Facebook reviews system, you can use a platform such as EmbedReviews to help you generate new recommendations posted on your Facebook Page.

The system automatically generates the ‘Yes’ and the ‘No’ recommendations, which you can display on your website with a simple embeddable code.

Feel free to try EmbedReviews , collect your Facebook Recommendations, and embed a Facebook reviews widget on your website.

If you want to read the full guide, make sure you read our article on how to embed Facebook reviews on a website .

Key Takeaways

I hope this article will help you improve your Facebook presence, and if you have any thoughts, feel free to reach out.

The Facebook reviews and recommendations system allows your customers to leave feedback and ratings on a business’s Facebook page, which provide greater benefits to your website, such as:

• Increased visibility and credibility: Positive reviews can boost a business’s reputation and attract new customers.
• Improved customer engagement: Responding to reviews can help businesses build stronger customer relationships.
• Enhanced local SEO : Facebook reviews can help businesses rank higher in search results for local search queries.
• Easy to use: Facebook reviews are easy for customers to leave and for businesses to manage.
• Insights: Review data can provide valuable insights into customer satisfaction and areas for improvement.

If you want to enable this feature via the Facebook app, follow these steps: 1. Open the Facebook app on your device. 2. Go to your Business Page. 3. Tap on the “More” option 4. Tap on “Settings”. 5. Scroll down to the “Templates and Tabs” section. 6. Find the “Reviews” or “Recommendations” tab 7. Once the tab is visible, make sure it’s set to “ON” or “Off.”

No, buying Facebook recommendations is against Facebook’s Community Standards and can result in penalties, including the removal of your page.

To post a recommendation for a business or place on Facebook, follow these steps: 1. Go to the Page of the business/place 2. Look for the “Recommendations” or “Reviews” section 3. Click on “Yes” to recommend the place 4. Write your recommendation 5. Post the Recommendation

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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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MassDevelopment chief Dan Rivera abruptly resigns after 3 years

Dan Rivera abruptly resigned on Friday as chief executive officer of MassDevelopment, the state’s development finance agency and land bank, after three years on the job.

Rivera, who was the mayor of Lawrence before being appointed to the post by then-Governor Charlie Baker, informed the MassDevelopment board that he was leaving, effective immediately.

“I am excited to pursue some personal opportunities that will allow me to continue to work in the development and transformation of cities and towns across the state,” Rivera said in a statement provided by the Executive Office of Economic Development.

In a separate statement, Secretary of Economic Development Yvonne Hao thanked Rivera for “his tenure and dedication to MassDevelopment.”

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Hao, who is also the chair of the MassDevelopment board, said, “Under Dan’s leadership, the agency has funded key housing deals, created economic development opportunities in Gateway Cities, and promoted commercial development across the state.”

Contrarian Boston, the Substack newsletter, was first to report Rivera’s departure.

MassDevelopment board member and former Economic Development Secretary Dan O’Connell will serve as interim CEO while the quasi-public agency searches for a new leader.

MassDevelopment helps finance housing, cultural, and business development around the state. It also oversees the old Fort Devens, now an industrial park.

The Globe reported earlier this month that Rivera and the towns of Harvard, Shirley, and Ayer were at odds over how much housing to build at Devens. A cap of 282 units is currently in place.

The towns have proposed allowing the construction of 400 units on the site of a former barracks complex. The plans calls for 50 percent of the units to be condos, 25 percent to be rental apartments, and 25 percent to be rentals for elderly or residents with special needs. A quarter of the units would need to be affordable.

Rivera wanted to put the property out to bid without the restrictions, according to the Globe. Complicating the issue: Governor Maura Healey’s economic development bill includes a proposal to eliminate the Devens housing cap.

Larry Edelman can be reached at [email protected] .