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Plumbing Business Plan

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Water Tubes Plumbing

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Water Tubes Plumbing is a Eugene-based plumbing company that has chosen residential new homes as their niche. Water Tubes will be able to handle any service request for plumbing of volume home builds or custom new homes. By concentrating on a specific segment of the market, Water Tubes will be able to rapidly gain market share demonstrating their proficiency and professionalism in serving a specific market niche.

Water Tubes will leverage their competitive edges of professionalism and trim quality by properly training all of their employees and impress customers who are used to the lackadaisical attitude of most plumbers. Water Tubes will have a total of four employees and will reach profitability by month eight.

1.1 Objectives

The objectives for the first three years of operation include:

• To develop a company whose primary goal is to exceed customer’s expectations.
• To increase sales so in four to five years Don can hire another master plumber.
• To create a sustainable business, surviving off its own cash flow.

1.2 Mission

Water Tubes Plumbing’s mission is to provide the finest new house plumbing installation. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.

1.3 Keys to Success

The keys to success are to provide the customer with a fair price and outstanding service.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Water Tubes Plumbing, soon to be located in Eugene, OR, will offer plumbing services for residential new houses as well as custom new houses. The business will be based out of Don Roto’s house. Water Tubes will have four employees by the end of the year.

2.1 Start-up Summary

Water Tubes will require the following equipment and materials:

• Two trucks (used) fitted with a pipe rack on top.
• Assorted pipes (different diameters and materials).
• Assorted fittings.
• A 30 gallon bucket to store fittings.
• Pipe wrenches.
• Reciprocating saw.
• Circular saw.
• Whole hog (high torque right angle drill).
• Cordless screw gun.
• Propane torch.
• Cast iron pipe cutter.
• Extension cords.
• Pipe dope (Teflon tape in paste form).
• Computer with CD-RW, printer, Microsoft Office, QuickBooks Pro.
• Desk, chair, and filling cabinet, and assorted stationary.
• Mobile phone.

Please note that the items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.

2.2 Company Ownership

Water Tubes Plumbing is a sole proprietorship owned by Don Roto.

Water Tubes offers the finest in residential home plumbing construction as well as custom new home construction.  Residential construction is chosen because it is straight forward and clean.  Estimates are far more accurate and the company is dealing with a few contractors instead of many home owners.  Additionally, there is no need to be on call 24 hours a day, a major downside of being a  traditional plumber.

New construction will be typically bid at $1 per foot plus a multiple of $400 per fixture.  Fixtures include sinks, toilets, tubs, etc.

The two other elements of Water Tubes services are professionalism and trim quality.  Professionalism of Water Tubes is clearly a service offering that will be highlighted as well as trim quality which is the part of plumbing that is visible to the customer.

Market Analysis Summary how to do a market analysis for your business plan.">

Water Tubes  will be focusing on a specific niche in the plumbing market, new homes.  The company will target both volume builders of new homes as well as customer builders.

Through a combination of networking activities and advertisements, Water Tubes will increase their visibility among home builders allowing them to gain market share.

4.1 Market Segmentation

Water Tubes will target two distinct segments in the plumbing market:

• Volume residential home builders . These builders are creating many different homes, often at the same time, often on the same plot of land.  These builders are in need of a professional, well priced, reliable plumber for all of their residential new builds.  This is an attractive market niche because the plumbing jobs are clean, numerous, and reasonably easy to do.  Once a builder has found a plumbing company that they are happy with, a long-term relationship is often established, ensuring a constant flow of future jobs.
• Custom home builders . These builders are in need of a plumbing company for their custom projects.  This segment is attractive because the margins are better than typical build jobs and the projects can be fun to do because it requires creativity and thoughtfulness to accomplish the task within the established designed constraints.  This target market makes up a smaller percentage of Water Tubes forecasted sales.

4.2 Target Market Segment Strategy

The plumbing market (excluding direct to the consumer jobs) is a highly networked industry where everyone knows everyone and jobs are won or loss by who you know.  With this in mind, Don will work hard to establish himself as an experienced, professional plumber who is concentrating on the residential new builds market.  This will be done in part through networking with all home builders.  The networking will be an important method to increase visibility of Water Tubes because most home builders are always looking for professional, high-quality plumbers.  It is advantageous for Water Tubes to position themselves as solely working with the residental new build market because it is attractive to builders to form a relationship with a plumber that is specializing on the new build market and not trying to do a little of everything. Water Tubes will be marketing themselves with an advertising campaign in the local home builders journal. 

4.3 Service Business Analysis

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In order to do work in the state, it is required that a deposit is made into the workers compensation fund of $4,000 during the first year.  This is only for new companies that have no record of revenue, and no record of worker compensation history.  After one year of no claims, $1,000 is refunded per year and after five years the entire amount is refunded.  In essence, this is acting as a bond for newly formed companies.

The timetable for work in this niche is as follows:

• Two people, one full day, rough-in (plumbing in the floors and concrete).
• Two people, one full day, top-out (plumbing in the walls).
• One person, one full day trim (sections visible to the end-user).

Please note that within the industry ratios’ the gross margin for the industry is significantly lower than what is forecasted for Water Tubes.  The variance can be explained by the fact that the industry ratios are for repair plumbing as well as new construction.  The repair work is more parts intensive and has skewed the gross margin ratio.

4.3.1 Competition and Buying Patterns

The plumbing market is quite competitive, and consequently in order to reap decent profits, large quantity of work must be done.  Competitors can be broken down into three groups:

• Chains : these plumbing companies are a franchise or a division of a larger chain.  The chains typically do repair work instead of new building construction, but sometimes they do work with new builds.
• Private companies : these companies are typically local.  In order to generate sufficient revenue, they will offer a wide range of services.
• Large commercial & residential companies : these are the local Starbucks of the plumbing world and will bid on any type of plumbing project, whether commercial or residential, repair or new builds.  The majority of jobs that this competitor will work on is the larger commercial projects, but a getting a contract with a volume home builder would be attractive.

The buying habits of the target segments is based primarily on networking.  Once a relationship is established, the builder will typically give the plumber one to two jobs to display their work before any type of long-term contract/relationship is developed.

Strategy and Implementation Summary

Water Tubes will first increase visibility through networking activities.  Don will leverage his years as a local plumber working for a larger company.  Once Water Tubes has developed visibility, they will highlight their competitive advantages of professionalism and trim quality with a test project for the builder.  Generally, Water Tubes will be able to win over contracts after their initial display of workmanship.

5.1 Competitive Edge

Water Tubes has two competitive advantages that they will leverage to gain market share:

• Professionalism . Fortunately for Water Tubes, professionalism seems to be absent among many plumbers skill sets.  Water Tubes will exhibit their professionalism in all aspects of customer interaction as well as job performance.  It is very common for plumbers to bid out for more items that they can handle at once.  This is done because the assumption is that they will not get all the jobs they bid for so it is likely that their job load will be balanced out in the long run.  Some times this works, other times it fails.  This is a common source of unprofessionalism that will not happen at Water Tubes.  Additionally, all employees will be indoctrinated into this customer-centric culture, ensuring that all interactions with anyone from Water Tubes will be a positive experience.
• Trim Quality . This is the part of the job that is visible to the customer as opposed to the bulk of the work that is hidden behind cabinets and walls.  There are not a lot of plumbing companies that have consistently good trim quality.  This is one way that Water Tubes can easily stand out relative to the competitors.  Having high trim quality is also an easy way to impress home builders since they will have to fix any issues that are unsatisfying to home-buyers, so sloppy trim work will usually have to be remedied at some point, usually when it is inconvenient.

5.2 Marketing Strategy

As mentioned earlier in the Target Market Segment Strategy, Water Tubes marketing campaign will be based on both networking as well as advertising.

• Networking . This will consist of meeting with builders that Don had worked with in the past, as well as others in the industry.  Don will chat with them and let them know about his current venture and request a trial build to prove himself.  Because the industry is so closely networked, whenever he runs into someone he will mention his new company.  This will spread the word rather fast as contractors tend to bump into each other all over town, both socially as well as professionally.
• Advertising . Don will be running advertisements in the local home builders journal.  This publication is a printed resource that home builders will typically consult when they are in need of a contractor for a specific service in the construction of their house.  Because the readership is targeted and so closely interconnected, advertisements will be quite effective.  Don will also put an advertisement in the Yellow Pages, however Don believes that the advertisements in the trade journal will be more effective due to the closer demographics and behavior factors of the readership group.

5.3 Sales Strategy

Water Tubes sales strategy will be to get at least one job with the new builder to provide them with an example of Water Tubes work.  Based on the current competition, a display of Water Tubes competitive edges of professionalism and trim quality will likely be more than sufficient to turn a prospective customer into a long-term relationship.

5.3.1 Sales Forecast

The first month will be used to set up the business.  The second month will be used to train an employee as well as to undertake several jobs.  The third month will be used to train two more employees as well as do a few other jobs.  By the fourth month it is forecasted that Water Tubes will have a volume relationship with one builder.  Month four will also see a custom home built.  Month six will mark the development of another volume builder.  From month six on there should be a steady increase in sales activity.

5.4 Milestones

Water Tubes will have several milestones:

• Business plan completion.
• Office set-up.
• Training of all employees.
• The establishment of the second volume home builder.
• Profitability.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Don Roto received his Bachelor of Arts from the University of Portland.  After college, Dan decided to learn more about plumbing, one of the odd jobs that he did in college.  After six months of inconsistent work Don landed a job with a larger plumbing company that did both residential and commercial work.  Don started as an apprentice, but within four months had passed his journeymen exam.  Don continued to work for this company for ten years, receiving his master plumbing designation right at the ten year mark.  At this point Don decided that he wanted to try operating his own company, leveraging skills learned in college as well as providing him the flexibility of being his own boss.  It was at this point that he started writing the business plan for Water Tubes and eventually quit his job.

6.1 Personnel Plan

Don will be the only employee for the first month.  Don will bring on board a second employee during month two, and two more employees on the third month.  It is forecasted that Water Tubes will stay at four employees for the foreseeable future.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

7.1 Important Assumptions

The following table details important financial assumptions.

7.2 Break-even Analysis

The Break-even Analysis indicates what will be needed in monthly revenue to reach the break-even point.

7.3 Projected Profit and Loss

The following table and charts present the projected profit and loss.

7.4 Projected Cash Flow

The following chart and table display the projected cash flow.

7.5 Projected Balance Sheet

The following table shows the projected balance sheet.

7.6 Business Ratios

The company’s projected business ratios are provided in the table below.  The final column, Industry Profile, shows significant ratios for the Plumbing, Heating, Air-conditioning industry, as determined by the Standard Industry Classification (SIC) Index code 1711.

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Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

You’ve come to the right place to create your Plumbing business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Plumbing businesses.

Below is a template to help you create each section of your Plumbing business plan.

Executive Summary

Business overview.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We have upfront pricing, years of experience, and promise to arrive on time, every time. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable to the company.

Product Offering

Perfect Plumbing LLC will provide a long list of residential plumbing services to the residents of Chapel Hill, North Carolina. These services will include fixture installation, repair services, water heater services, and emergency services. We can provide practically any service that ensures our customers’ plumbing is always in good repair.

Customer Focus

Perfect Plumbing LLC will serve the homeowners of Chapel Hill, NC. We will also work with real estate companies and property management companies who need plumbing services for their residential properties.

Management Team

Perfect Plumbing LLC is led by Harry Garcia, an experienced plumber who has worked in the industry for 20 years. He has worked with hundreds of residents in the Chapel Hill area and has gained a great reputation for his friendliness, expertise, and work ethic. He has been planning on creating his own plumbing business for several years and is finally ready to launch. With his good reputation and loyal clientbase, Harry is confident that Perfect Plumbing LLC will be a success in the community.

Success Factors

Perfect Plumbing LLC is primed for success by offering the following competitive advantages:

• Quality plumbing services that are always on time and affordable.
• Management team with extensive plumbing experience and a focus on maintaining long-term relationships with customers.
• Skilled team of plumbing professionals who will get the job done right the first time.

Financial Highlights

Perfect Plumbing LLC is currently seeking $425,000 to launch. The funding will be dedicated to the office build out, purchase of initial supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Store design/build: $100,000
• Vehicle purchase and maintenance: $50,000
• Equipment and initial supplies: $150,000
• Three months of overhead expenses (payroll, rent, utilities): $50,000
• Marketing costs: $25,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Perfect Plumbing LLC.

Company Overview

Who is perfect plumbing llc.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We know that many plumbers disappoint their customers by being late, charging extraordinary fees, and not fixing the job the first time around. At Perfect Plumbing LLC, we are always upfront with our prices, reach our appointments on time, and have the expertise to fix the problem right away. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

  Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable for the company.

Perfect Plumbing LLC History

After spending several years in the plumbing industry, Harry Garcia has gained the knowledge, skills, and expertise necessary to start his own plumbing business. After years of planning out his business, he finally incorporated Perfect Plumbing LLC on March 1st, 2023.

Since incorporation, Harry has achieved the following milestones for Perfect Plumbing LLC:

• Developed the company’s name, logo and website
• Finished the list of services the company will provide
• Determined equipment and inventory requirements
• Found a potential office location

Perfect Plumbing LLC’s Services

Perfect Plumbing LLC will provide the following residential plumbing services:

• Bathroom and kitchen fixture installation
• Remodeling plumbing services
• Pipe leak repair
• Leaky faucet repair
• Water heater installation and repair
• Garbage disposal repair
• Water line services
• Emergency services

Industry Analysis

The plumbing services industry consists of repair and installation services that plumbers provide to residential and commercial clients. This can include installing bathroom and kitchen fixtures, installing water heaters and sub pumps, repairing leaks and broken fixtures, and providing emergency services. Nearly every building on the planet has some form of plumbing, so professional plumbers are always in high demand.

The plumbing industry is expected to grow over the next several years. This is primarily due to the increase in housing construction, leading to millions of new homes being built and needing new plumbing. Demand is also high due to many older buildings needing updates and repairs to their plumbing systems. According to Global Newswire, the global mechanical, electrical, and plumbing industry was valued at $50.2 billion in 2022 and is expected to grow at a CAGR of 10.7% from now until 2032. This substantial growth ensures the industry will remain profitable, making it a perfect time for new plumbing companies to enter the market.

Customer Analysis

Demographic profile of target market, customer segmentation.

Perfect Plumbing LLC will primarily target the following customer profiles:

• Real estate companies
• Property management companies

Competitive Analysis

Direct and indirect competitors.

Perfect Plumbing LLC will face competition from other companies with similar business profiles. A description of each competitor company is below.

Urgent Plumbing Services

Urgent Plumbing Services is the top plumbing company for residents experiencing plumbing emergencies. They are on-call 24/7 and can dispatch a plumber in as little as a few minutes. They can help with practically any emergency, ranging from leaks to sub pump failures. However, they only handle emergencies and do not offer common, non-emergency repair services. As such, they charge high rates for their services, which prevents many residents from hiring their services. Due to their prices and limited services, we expect Urgent Plumbing Services to be a minor competitor.

Chapel Hill Plumbing Co.

Chapel Hill Plumbing Co. has been one of the most popular plumbing services in the Chapel Hill area since 1976. They offer a wide range of services and boast a large crew of 50 plumbers on staff. As such, they can handle most of Chapel Hill’s plumbing demands for both residential and commercial clients. We expect Chapel Hill Plumbing Co. will be our largest competitor.

Johnson’s Plumbing Van

Established in 2012, Johnson’s Plumbing Van is a small operation founded by Bart Johnson. Bart is the sole employee for the company, but has a long and impressively loyal clientbase. He provides a long range of services, but can’t take on any projects that require more than one professional to be involved. As such, he is a minor competitor despite his current success.

Competitive Advantage

Perfect Plumbing LLC will be able to offer the following advantages over their competition:

• Pricing : Perfect Plumbing LLC will provide an array of plumbing services that will be priced competitively and be more affordable than the competition.
• Customer-Focus : Perfect Plumbing LLC’s focus will be on providing customer-focus service that prioritizes customer satisfaction and maintaining long-term relationships.
• Management : Harry has been extremely successful working in the plumbing industry and will be able to use his previous experience to make clients feel comfortable with the process.

Marketing Plan

Brand & value proposition.

Perfect Plumbing LLC will offer the unique value proposition to its clientele:

• Client-focused plumbing services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• Quality services for affordable rates.

Promotions Strategy

The promotions strategy for Perfect Plumbing LLC is as follows:

Social Media Marketing

The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of our crew as well as a list of the services we provide. The company will use targeted marketing to appeal to our target demographics.

SEO Website Marketing

Perfect Plumbing LLC will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local plumbing services” or “Chapel Hill plumbing services”, Perfect Plumbing LLC will appear in the top three choices.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Perfect Plumbing LLC will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Perfect Plumbing LLC understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals and businesses by providing discounts on future services for every new client produced. This strategy will increase in effectiveness as time goes on.

The pricing of Perfect Plumbing LLC will be moderate and on par with competitors so customers feel they receive value when hiring our plumbing services.

Operations Plan

Perfect Plumbing LLC will utilize the following operations plan. Operation Functions:

• Harry Garcia will be the Owner of Perfect Plumbing LLC. He will run the general operations of the company and provide plumbing services to his initial clientbase. He will be the sole employee for the company in the beginning but will gradually hire the following staff:
• An Administrative Assistant who can answer phones, schedule appointments, and work on general administrative tasks.
• An Accountant who will manage all client invoicing, billing, and payables.
• A Marketing Assistant who will run all the marketing and promotions campaigns.
• Several contractors who will provide quality plumbing services.

Milestones:

Perfect Plumbing LLC will have the following milestones complete in the next six months:

• 5/1/202X – Finalize lease agreement for office space
• 6/1/202X – Office build out
• 7/1/202X – Hire and train essential staff
• 8/1/202X – Begin marketing campaign
• 9/1/202X – Launch Perfect Plumbing LLC
• 10/1/202X – Reach break even

Though he has never run his own business, Harry Garcia has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other plumbing companies. He will hire several other employees who can help him run the aspects of the business that he is unfamiliar with.

Financial Plan

Key revenue & costs.

The revenue drivers for Perfect Plumbing LLC will come charging our clients for our plumbing services.

The cost drivers for Perfect Plumbing LLC will include the overhead costs, salaries, cost of supplies, vehicle maintenance, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number Of Clients:
• Annual Lease: $25,000
• Vehicle Maintenance & Upkeep: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, plumbing business plan faqs, what is a plumbing business plan.

A plumbing business plan is a plan to start and/or grow your plumbing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Plumbing business plan using our Plumbing Business Plan Template here .

What are the Main Types of Plumbing Businesses? 

There are a number of different kinds of plumbing businesses , some examples include: Commercial Plumbing, Residential Plumbing, and Service and Repair Plumbing.

How Do You Get Funding for Your Plumbing Business Plan?

Plumbing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Plumbing Business?

Starting a plumbing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Plumbing Business Plan - The first step in starting a business is to create a detailed plumbing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your plumbing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your plumbing business is in compliance with local laws.

3. Register Your Plumbing Business - Once you have chosen a legal structure, the next step is to register your plumbing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your plumbing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Plumbing Equipment & Supplies - In order to start your plumbing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your plumbing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful plumbing business:

• How to Start a Plumbing Business

Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their plumbing businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a plumbing business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Plumbing Business Plan?

A business plan provides a snapshot of your plumbing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Plumbing Company

If you’re looking to start a plumbing business, or grow your existing plumbing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your plumbing business in order to improve your chances of success. Your plumbing business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Plumbing Businesses

With regards to funding, the main sources of funding for a plumbing business are personal funds, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for plumbing companies.

Finish Your Business Plan Today!

How to write a business plan for a plumbing company.

If you want to start a plumbing company or expand your current one, you need a business plan. Below we detail what should be included in each section of your own plumbing business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plumbing company you are operating and the status. For example, are you a startup, do you have a plumbing business that you would like to grow, or are you operating plumbing businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the plumbing industry. Discuss the type of plumbing business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of plumbing business you are operating.

For example, you might operate one of the following types of plumbing businesses:

• Commercial Plumbing : this type of plumber focuses on plumbing services for commercial businesses, complexes, and buildings.
• Residential Plumbing: this type of plumber provides plumbing services for households.
• Service and Repair Plumbing: this type of plumber focuses on servicing and repairing any plumbing issues and/or emergencies for both residential and commercial clients.

In addition to explaining the type of plumbing company you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching $X in revenue, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the plumbing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the plumbing industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your plumbing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business complex building owners/managers, apartment complex owners/managers, homeowners, schools, contractors, restaurant owners/managers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of plumbing business you operate. Clearly, a homeowner would respond to different marketing promotions than an apartment complex, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other plumbing businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes local handymen or hardware stores. You need to mention such competition as well.

With regards to direct competition, you want to describe the other plumbing companies with which you compete. Most likely, your direct competitors will be plumbing businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of plumbing services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide lower interest rates?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a plumbing business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of plumbing company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to plumbing, will you provide repair, replacement, servicing, or 24 hour plumbing emergency services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your plumbing company. Document your location and mention how the location will impact your success. For example, is your plumbing business located in a busy retail district, from your own home, a standalone office, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your plumbing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to websites
• Social media marketing
• Local radio and television advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your plumbing business, including marketing your services, completing projects, preparing for new projects, and tracking inventory of your products and materials.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your plumbing business to a new city.  

Management Team

To demonstrate your plumbing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing plumbing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a plumbing team or successfully running their own plumbing company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

In developing your income statement, you need to devise assumptions. For example, will you be the only plumber or will you have a team of plumbers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your plumbing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting a plumbing business or growing your existing company:

• Advertising and marketing
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or costs needed to transport to a client location and expenses paid for working on projects.  

Putting together a business plan for your plumbing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and know everything you need to about how to start a plumbing business. You will really understand the plumbing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful plumbing business.  

Plumbing Business Plan FAQs

What is the easiest way to complete my plumbing business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Plumbing Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plumbing business you are operating and the status; for example, are you a startup, do you have a plumbing business that you would like to grow, or are you operating a chain of plumbing businesses?

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Plumbing Business Plan

It is enough for you to start a plumbing company with your plumbing expertise, business knowledge, and project management skills. However, you need something more to succeed—a well-thought-out business plan.

Having a business plan can help you secure funding, set priorities, make informed decisions, and steer your business in the right direction.

Need help writing a business plan for your plumbing business? You’re at the right place. Our plumbing business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Plumbing Business Plan?

Writing a plumbing business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your plumbing business, its location, when it was founded, the type of plumbing business (E.g., commercial plumbing, residential plumbing, pipe repair and repiping services.), etc.

Market opportunity:

Plumbing services:.

• For instance, your plumbing services may include plumbing system installation, plumbing repairs, drain cleaning, pipe repairs and replacement, water heater services, and similar other services.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Residential plumbing company
• Commercial plumbing company
• Drain cleaning company
• Emergency plumbing company
• Describe the legal structure of your plumbing company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, commercial real estate developers, office buildings, and restaurant owners can be an ideal target market for a commercial plumbing business.

Competitive analysis:

Market trends:.

• For instance, there is a growing demand for environment-friendly plumbing solutions, so explain how you plan to cater to this growing market.

Regulatory environment:

Here are a few tips for writing the market analysis section of your plumbing contractor business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the plumbing services your business will offer. This list may include services like,

• Plumbing installation
• Plumbing repairs
• Drain cleaning
• Water heater services
• Fixture installation and repair

Quality measures:

• This may include timely training for the plumbing staff, compliance with codes and regulations, and using high-quality materials.

Additional services:

In short, this section of your plumbing plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, you may have 24*7 emergency services, quick response time, skilled and certified plumbers, and advanced technology as some of your USPs.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your plumbing company business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your plumbing business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your plumbing business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, senior management, and other department managers (e.g. operations manager, purchasing manager.) involved in the operations, including their education, professional background, and any relevant experience in the plumbing industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your plumbing services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your plumbing financial plan :

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.
• These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the plumbing industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your plumbing services business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample plumbing business plan will provide an idea for writing a successful plumbing plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our plumbing business plan pdf .

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Frequently asked questions, why do you need a plumbing business plan.

A business plan is an essential tool for anyone looking to start or run a successful plumbing business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your plumbing company.

How to get funding for your plumbing business?

There are several ways to get funding for your plumbing business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your plumbing business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your plumbing business plan and outline your vision as you have in your mind.

What is the easiest way to write your plumbing business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any plumbing business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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BUSINESS STRATEGIES

How to create a plumbing business plan (with templates)

• Nirit Braun
• 12 min read

A plumbing business plan is a strategic document that outlines the goals, objectives, strategies and operational details of a plumbing company. It serves as a roadmap for starting a service business in the plumbing industry, guiding entrepreneurs through the process of establishing and managing their enterprise.

A comprehensive and clear plumbing business plan is essential for several reasons, particularly when starting a business and building a website .

Ready to launch your plumbing business ? Create a business website today with Wix.

What is a plumbing business plan?

A plumbing business plan is a comprehensive document outlining the goals, strategies and operational details of a plumbing business. It serves as a roadmap for the business owner and potential investors, providing a clear vision of how the business will be structured and operated.

Top benefits of creating a plumbing business plan

First, a well-structured business plan is one of the most important early steps in starting a business . It provides clear direction for the company's growth and development. It helps the entrepreneur define their target market, identify competitors and formulate a unique value proposition that sets the plumbing business apart in a competitive market. This plan outlines the products and services the business will offer, the pricing strategy and the plumbing marketing approaches that will be employed to attract customers.

Second, a plumbing business plan assists in securing capital from banks, investors or other financial institutions. It demonstrates the entrepreneur's dedication and understanding of the market, making it more likely to attract external funding.

Your business plan can also be used to explain what type of business you'll start - whether that's an LLC, Corporation or something else. Learn more about how to start an LLC .

Furthermore, a business plan serves as an operational guide, detailing the organizational structure, roles and responsibilities of team members and the day-to-day processes involved in running the plumbing business. It also outlines the financial projections, budgeting and revenue forecasts, ensuring that the business remains financially viable and sustainable over time.

How to create a plumbing business plan in 6 steps

In this section, we'll walk through six essential steps for crafting a plumbing business plan tailored to your company's unique needs.

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

An executive summary is a concise overview of your plumbing business plan, summarizing its key components and highlighting the most crucial points. It provides readers, including potential investors and partners, with a quick understanding of your business's goals, strategies and potential. When crafting an executive summary for a plumbing business, focus on capturing the essence of your company's mission and how you intend to fulfill it.

Example executive summary for a plumbing business: “PlumbAce Services is a dynamic plumbing company dedicated to delivering top-notch residential and commercial plumbing solutions. With a team of skilled technicians and a commitment to exceptional customer service, PlumbAce aims to become the go-to plumbing provider in the local market. By offering a comprehensive range of services, including repairs, installations and maintenance, we are poised to address the diverse needs of our clients efficiently and effectively. Our business plan outlines a strategic approach to market penetration, emphasizing customer satisfaction, innovation and community engagement. Through a blend of online marketing, strategic partnerships and service excellence, we aim to achieve steady growth and a solid reputation within the first two years of operation.”

02. Business and domain names

Knowing how to name a business is crucial for any new venture and a key step before you register your business . A well-chosen name forms the foundation of your brand, plus builds trust and recognition in your target market. While you’re in the brainstorming phase, consider using a business name generator like one from Wix for inspiration. This tool can offer unique and creative options that align with the services you offer.

Be inspired: Plumbing business name ideas

It's also essential to align your company name with your domain name when making a website for your business. A domain name that matches your company name helps in online branding and makes it easier for potential customers to find you.

When selecting a domain name, follow these best practices:

Choose a domain name that reflects your offerings and is easy to remember

Keep it simple and avoid using complex or lengthy words

Add relevant keywords, like "plumbing" or "pipes," to improve search engine visibility

Ensure your domain name is distinctive and not easily confused with other businesses

Opt for a common extension like ".com," as it's more familiar to users

03. Market analysis and research

Incorporating a market analysis and research section in your business plan is vital for understanding your target market, identifying competitors and developing effective strategies. Conduct thorough research on customer demographics, preferences and pain points related to plumbing services. There is steady demand for plumbers , so you’ll have plenty of competitors to analyze as you identify areas where you can differentiate your business.

Use data from industry reports, online surveys and local market research to shape your marketing strategies . Understanding customer needs and market trends for this type of business will allow you to tailor your services, pricing and marketing efforts more effectively.

04. Operations plan

Your operations plan needs to detail the logistical aspects of your plumbing business, encompassing location, premises, equipment and staffing requirements. Highlight your choice of location and premises, detailing factors such as proximity to your target market and accessibility.

Outline the essential equipment needed for plumbing services, including tools, vehicles and technology. Discuss your staffing needs, including the number of technicians and support staff required. Emphasize the qualifications, skills and training your team will possess to ensure top-quality service delivery.

05. Marketing and advertising plans

Your marketing and advertising plan should outline the strategies and campaigns you'll employ to promote your plumbing business. Consider a combination of online and offline marketing methods to target various customer groups.

Start by making a website that effectively showcases your services, testimonials and contact information. Then, optimize your website for relevant keywords to rank higher in search engine results. You can also register your business on online directories and platforms like Google Business Profile.

You’ll also need to develop a suite of brand assets to use in your marketing, starting with a company logo. You can use a free logo maker to get a professional design in minutes.

06. Financial plan

The financial plan outlines your plumbing business' financial projections, initial funding and profitability timeline. It should outline your projected initial expenses, including equipment, licenses, permits, marketing and staffing. The cost to start a plumbing business can range from around $7,500 to over $22,000 , so detailing the cost estimate of each expense can help you gain a clearer picture of how much initial capital you will need.

Then, estimate your expected revenue based on market research and sales forecasts.

List ongoing costs like rent, utilities, insurance and marketing. It’s important to define when you expect to start generating a profit, considering factors like growth rate and market demand. Detail where your initial funding will come from, whether through personal savings, loans or investors.

Plumbing business plan examples

Here are two draft business plan templates for a hypothetical plumbing business.

Plumbing business plan template 1: Plumbing Excellence Services

Plumbing Excellence Services is committed to delivering exceptional plumbing solutions for residential and commercial clients. With a team of highly skilled technicians and a dedication to customer satisfaction, we aim to establish ourselves as a reputable and reliable plumbing service provider in the local market. Our strategic approach focuses on quality workmanship, competitive pricing and modern technology to streamline our services and enhance customer experience. We project steady growth within the first three years by targeting both residential and commercial sectors.

Company and domain name

Company name: Plumbing Excellence Services

Domain name: www.plumbingexcellenceservices.com

Our market analysis indicates a growing demand for plumbing services due to urban expansion and renovation projects in the local area. Research highlights that customers value prompt response times, transparent pricing and knowledgeable technicians. Competitor analysis reveals opportunities to provide specialized services such as eco-friendly plumbing solutions.

Location: Prime location near residential and commercial hubs

Premises: Leasing a well-equipped facility for administrative tasks and equipment storage.

Equipment: State-of-the-art tools, inspection cameras and service vehicles

Staffing: A team of certified plumbers, customer service representatives and administrative staff

Online presence: Professional website showcasing services, testimonials and blog posts about plumbing maintenance tips

SEO strategy: Targeting keywords like "emergency plumber," "residential plumbing," and "commercial plumbing" to improve online visibility

Local networking: Partnering with local contractors and property managers for referrals

Social media engagement: Active presence on social platforms to engage with the community and provide plumbing advice

Startup costs: $100,000 for equipment, licenses, marketing and initial staffing

Revenue projections (first year): $250,000

Revenue projections (second year): $400,000

Revenue projections (third year): $600,000

Operating expenses: Monthly expenses include rent, utilities, marketing and salaries

Profitability timeline : Expected to achieve profitability by the end of Year 2

Funding sources: $70,000 personal savings, $30,000 small business loan

Plumbing business plan template 2: Streamline Plumbing Solutions

Streamline Plumbing Solutions is poised to redefine the plumbing service industry through innovative techniques and exceptional customer care. Our team of certified technicians is dedicated to delivering efficient and effective solutions to residential and commercial plumbing needs. We are committed to building lasting relationships with clients and becoming their trusted plumbing partner. Our strategic plan emphasizes leveraging technology, nurturing customer relationships and expanding our service offerings to achieve sustainable growth.

Company name: Streamline Plumbing Solutions

Domain name: www.streamlineplumbingsolutions.com

Market research: Growing demand for modern plumbing solutions, driven by urban redevelopment projects

Customer preferences: Customers seek technologically advanced solutions, eco-friendly options and transparent pricing

Competition analysis: Identifying opportunities in underserved niches, such as water-efficient plumbing installations

Location: Easily accessible location near major residential and commercial areas

Premises: Leasing a modern facility to accommodate administrative tasks and inventory

Equipment: Cutting-edge plumbing tools, water-efficient fixtures and advanced diagnostic equipment

Staffing: A team of experienced plumbers, customer service specialists and apprentices for skill development

Website development: User-friendly business website highlighting our services, case studies and expert plumbing advice

Content strategy: Regular blog posts and videos on plumbing tips, maintenance and industry trends

Local partnerships: Collaborating with architects, interior designers and construction companies to tap into referral networks

Online advertising: Targeted Google Ads and social media campaigns to reach potential customers

Startup costs: $120,000 for equipment, permits, marketing and initial staffing

Revenue projections (first year): $300,000

Revenue projections (second year): $500,000

Revenue projections (third year): $700,000

Operating expenses: Including rent, utilities, marketing and salaries

Profitability timeline: Anticipate reaching profitability by the end of Year 2

Funding sources: $80,000 personal savings, $40,000 angel investor funding

What does a plumbing business plan include?

Here are key components typically included in a plumbing business plan:

Executive summary: Briefly introduces the business, its mission and the key highlights of the plan. It should provide a snapshot of the business concept and its unique selling proposition.

Business description: Provides an in-depth overview of the plumbing business, including its history, mission statement, values and legal structure (e.g., sole proprietorship, LLC, corporation).

Market analysis: Conducts a thorough analysis of the local market, identifying target customers, competitors and market trends. This section should demonstrate a clear understanding of the demand for plumbing services in the chosen area.

Services and products: Details the plumbing services offered, such as residential plumbing, commercial plumbing, emergency repairs, installations and any specialized services. It may also include information on products sold, if applicable.

Organization and management: Outlines the organizational structure of the business, including key personnel, their roles and responsibilities. This section may also include information on the owner's background and qualifications.

Marketing and sales strategy: Describes how the business will attract and retain customers. This includes marketing channels, advertising strategies, pricing models and sales tactics. It may also cover customer acquisition and retention plans.

Funding request (if applicable): Outlines the funding requirements of the business, including startup costs, operational expenses and working capital. If seeking financing, this section provides details on how the funds will be used.

Financial projections: Presents financial forecasts, including income statements, balance sheets and cash flow statements. This section helps investors and business owners understand the expected financial performance of the plumbing business over time.

SWOT analysis: Identifies the strengths, weaknesses, opportunities and threats facing the plumbing business. This analysis helps in developing strategies to capitalize on strengths and opportunities while addressing weaknesses and mitigating threats.

Risk management: Discusses potential risks and how the business plans to manage or mitigate them. This can include factors such as economic downturns, regulatory changes or unexpected competition.

Appendix: Includes any additional information, documents or supporting materials that provide more context or details about specific aspects of the business plan.

A well-crafted plumbing business plan not only helps guide the business owner but also serves as a valuable tool when seeking financing or partnerships. It should be regularly reviewed and updated to reflect changes in the business environment and strategic goals.

Is it a good idea to start a plumbing business?

Starting a plumbing business can be a good idea, but like any business venture, it comes with both opportunities and challenges. Here are some factors to consider before starting your plumbing business plan.

Plumbing services are consistently in demand and people require plumbing services for new construction, renovations, repairs and maintenance. This can make it a good recession-proof business idea . If you already have plumbing skills and experience, you can leverage your expertise to build a successful business. Then as you establish your reputation and client base, there is potential for growth and expansion into additional services or areas as your business scales. You can target both residential and commercial markets, providing a diverse range of services.

However despite the opportunities, there are several challenges to consider when drafting your plumbing business plan. The plumbing industry can be competitive, so differentiating your business ideas and offering exceptional service is crucial.

Plumbing businesses are subject to regulations and licensing requirements. Ensure compliance with local, state and national regulations. Alongside this starting a plumbing business may require a significant initial investment in tools, equipment, insurance and marketing - all of these costs must be factored in your business plan.

How profitable is a plumbing business?

The profitability of a plumbing business can vary based on several factors, including location, market demand and the efficiency of operations. Here are key considerations that can impact the profitability of a plumbing business:

Market demand: The demand for plumbing services is influenced by factors such as population density, construction activity and the overall economic health of the area. Areas with a growing population and increased construction projects may offer more opportunities for plumbing businesses.

Competition: The level of competition in a particular market can affect pricing and profit margins. In areas with numerous plumbing businesses, competition may lead to more competitive pricing, potentially impacting profitability.

Specialization: Specializing in niche areas within the plumbing industry, such as high-end installations, green plumbing or emergency services, can contribute to higher profit margins. Specialized services often command premium pricing.

Efficient operations: Operational efficiency, including effective scheduling, inventory management and cost control, plays a crucial role in profitability. Efficient business processes can reduce overhead costs and increase overall profitability.

Reputation and customer service: Building a positive reputation and providing excellent customer service can lead to repeat business, referrals and positive online reviews. Satisfied customers are more likely to choose your services, contributing to long-term profitability.

Licensing and compliance: Ensuring that the business and its plumbers are properly licensed and compliant with local regulations is essential. Non-compliance can result in fines and legal issues that impact profitability.

Insurance costs: The cost of insurance, including liability and workers' compensation insurance, can impact overall expenses. Managing insurance costs effectively is crucial for maintaining profitability.

Scaling the business: As a plumbing business grows, economies of scale can be achieved, potentially increasing profitability. However, expansion should be carefully planned to avoid overextending resources.

According to data from the U.S. Bureau of Labor Statistics (BLS), the median annual wage for plumbers, pipefitters and steamfitters was around $60,090 in the United States. It's important to note that these figures are averages, and actual earnings can vary.

Plumbing business plan FAQ

What is the best business structure for a plumbing business.

The best business structure for a plumbing business depends on factors such as liability, taxation and management preferences. Common structures include:

Sole proprietorship:  Simple and easy, but the owner is personally liable.

Limited liability company (LLC):  Offers liability protection and flexibility in management and taxation.

S corporation:  Provides liability protection and potential tax advantages but has specific eligibility criteria.

C corporation:  Offers liability protection and potential for growth, but may involve double taxation. Consulting with a legal professional can help determine the most suitable structure based on individual circumstances.

Can a plumber be a millionaire?

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Plumbing Business Plan: Complete Guide & Template 

• Author | Becky Forbes
• February 15, 2023

Starting a plumbing business is an exciting opportunity, but it can quickly become overwhelming without a proper plan and strategy. That’s why having a comprehensive plumbing business plan is imperative for the success of your business. 

In this post, we will discuss the importance of creating a business plan for business owners. We will also provide guidance on what to include in a plan for a plumbing company. Additionally, we will offer a free plumbing business plan template.

Why a Plumbing Business Plan is Essential

A business plan is an essential and comprehensive guide for starting a successful plumbing business. This plan will act as a roadmap, guiding you through the ups and downs of running a successful plumbing business.

It outlines goals, strategies, operations, and financial plans to keep the business organized and on track. Writing a business plan helps you stay focused on your objectives and anticipate challenges so you can prepare for them proactively. It will also make it easier to secure funding, as investors and lenders will want to see a well-thought-out plan. 

Structure of a Plumbing Business Plan 

Executive summary.

This summary is an overview of the plumbing company’s goals, objectives, and mission statement. It should highlight the business’s unique selling points, including its experience and expertise in plumbing services and its commitment to customer satisfaction. The executive summary should also  provide an overview of the plumbing industry, including trends and market conditions, to help position the business as a leader in its field. 

Company Summary

The company summary should be clear, concise, and well-written to convey the business’s vision and growth plans. 

Industry Analysis 

This analysis provides an in-depth examination of the plumbing industry. The analysis includes market trends, a competitive analysis, and current regulations and standards. It helps to identify opportunities and challenges for the business and informs strategic competitive advantage planning.

Market Analysis 

This involves a thorough analysis of the target market for the plumbing business, diving into demographic information and consumer behavior to gain insights into the buying habits and preferences of the target audience. It also provides a comprehensive overview of the plumbing industry, including market trends, competitive landscape, and market size, which can be used to inform business strategies and decisions. 

This analysis can help your plumbing business effectively reach and engage with its target market, leading to increased customer acquisition and revenue growth.

Marketing and Sales Strategy 

This outlines a comprehensive plan for attracting and retaining customers in the plumbing business. It includes various marketing and sales tactics, such as advertising, promotions, leveraging word of mouth, and providing excellent customer service. The marketing plan component of this strategy outlines a more focused and intentional approach to promoting the plumbing business, taking into account key factors such as the target market. 

With a well-executed marketing and sales strategy, your plumbing business can effectively reach its target audience, differentiate itself from the competition, drive customer loyalty, and establish long-term customers. 

Service Offerings 

This section outlines the comprehensive range of services offered by your business, including both residential plumbing and commercial plumbing solutions. It provides a clear and detailed description of each service, including the scope of work and plumbing service pricing . By offering a wide range of high-quality plumbing services, your business can cater to the diverse needs of its customers and stand out in a competitive market. 

The clear and transparent presentation of service offerings can also foster trust and build credibility with potential customers, leading to increased customer acquisition and revenue growth.

If you’re looking for more ways to improve your plumbing customer service and increase revenue, partner with Payzer. Payzer is a plumbing management software that helps you simplify operations, sell more, and improve collections.

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Operations Plan 

This operations plan is a critical component of the overall business strategy, as it ensures that your plumbing business operates smoothly and efficiently and can provide top-notch service to your customers. 

This comprehensive plan outlines how the plumbing business will be run and managed daily. It covers critical operational areas such as employee management, staffing, equipment usage, appointment scheduling, and customer service processes. Additionally, it highlights the importance of offering credit card payment options, which can provide added convenience and flexibility for customers and help your business increase sales and revenue.  

By having a well-defined and executed operations plan, you can achieve your short-term and long-term goals, grow your customer base, and build a strong reputation in the plumbing industry.

Financial Plan 

This component of the business plan provides a comprehensive overview of the financial projections for your plumbing business. It includes detailed revenue projections, cash flow analysis, and growth projections. The financial plan also contains a balance sheet to demonstrate financial stability and potential for business success. 

This financial plan is a crucial component of the overall business strategy.It provides a realistic and data-driven view of your business’s financial future and helps to inform decision-making and secure funding. By having a well-structured and realistic financial plan, your plumbing business can attract investors and lenders, establish a strong financial foundation, and secure long-term success.

The conclusion is a crucial component of your business plan, as it ties together all of the key elements and provides a final demonstration of your plumbing business’s potential for success. 

The conclusion provides a concise and compelling summary of the key points. It reiterates the business’s mission, vision, and commitment to success and highlights the strengths and unique selling points of the business. 

The conclusion serves as a final opportunity to make a strong impression on potential investors, lenders, and stakeholders. It should leave the reader with a clear and optimistic view of the business’s future and convey a sense of confidence and determination to succeed. 

We hope that you have a good understanding of the key elements that should be included in a plumbing business plan. These elements provide a roadmap for starting and running a successful plumbing business, as well as strategies for marketing, customer service, finances, and business operations. With the right plan and determination, you can build a successful plumbing business. 

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Plumbing Business Plan Template

A successful plumbing business is based on a solid business plan. To help you out, we've designed a business plan template PDF specifically for your plumbing business.

Get your copy today!

Download The Template  

For help completing your plumbing business plan, read our guide .

How can a plumbing business plan template help you?

• A solid plumbing business plan acts as your strategy guide for building a successful business.
• Whether you're an existing plumbing business or just starting out, a business plan helps you get organised.
• Use a plumbing business plan to help secure funding for your business.

Get your free plumbing business plan PDF!

Created by tradify - the easiest way to manage your plumbing business..

Plumbing Business Plan Template & Guidebook

Are you looking for an easy-to-follow, comprehensive guide to create a successful plumbing business plan? Look no further! The #1 Plumbing Business Plan Template & Guidebook provides an invaluable set of tools to help you plan, organize and launch your business. This comprehensive guidebook covers all the critical elements of a business plan, including setting goals, market analysis, and financial planning. With the help of this template and guidebook, you can create a winning plan that will ensure the success of your venture.

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• How to Start a Profitable Plumbing Business [11 Steps]
• 10+ Best & Profitable Plumbing Business Ideas [2023]
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• List of the Best Marketing Ideas For Your Plumbing Business:

How to Write a Plumbing Business Plan in 7 Steps:

1. describe the purpose of your plumbing business..

The first step to writing your business plan is to describe the purpose of your plumbing business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a plumbing business:

Our mission at ABC Plumbing is to provide premier, efficient, and reliable residential and commercial plumbing services to our local community, while upholding the highest standards of customer service, professionalism and craftsmanship.

2. Products & Services Offered by Your Plumbing Business.

The next step is to outline your products and services for your plumbing business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your plumbing business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your plumbing business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your plumbing business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a plumbing business?

To run a plumbing business, you will need the following supplies and equipment:

• Plumbing tools (wrenches, augers, pipe cutters, etc.)
• Pipes, fittings, and valves
• Pipe insulation and sealants
• Testing and diagnostic equipment (drain cameras, water pressure gauges, etc.
• Emergency safety gear (fire extinguisher, safety goggles, etc.)
• Business-related supplies (business cards, accounting/bookkeeping system)

In addition to supplies and equipment, you may need certain permits depending on where you are located. Check with your local municipality for more information.

5. Management & Organization of Your Plumbing Business.

The second part of your plumbing business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your plumbing business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Plumbing Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a plumbing business varies based on many different variables, but below are a few different types of startup costs for a plumbing business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your plumbing business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your plumbing business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your plumbing business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Plumbing Business Plans:

Why do you need a business plan for a plumbing business.

A business plan is an essential document for any business. It outlines the strategies, objectives, and financial goals of a plumbing business in order to help make informed decisions and guide the business’s growth. Additionally, a business plan is often a necessity if you are looking to secure funding from potential investors or lenders. A plumbing business plan should include an executive summary; analysis of the industry, market, and competition; a marketing plan; operational strategy; financial projections; and other relevant data.

Who should you ask for help with your plumbing business plan?

You should ask a professional business consultant, an experienced plumber, or a small business attorney.

Can you write a plumbing business plan yourself?

Yes, it is possible to write a plumbing business plan yourself. A number of online resources can be found that can help guide you on how to go about writing a business plan. Additionally, you may want to consult with a professional who specializes in helping individuals create and develop business plans.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

How to Create a Business Plan for a Plumbing Company

In this article, we unpack what a plumbing business plan is and why you need it. We’ll also tell you how to create one for your soon-to-be amazing plumbing services company.

Melissa Kartiganer

Staff Contributor

Strategic Planning

Your plumbing business plan is your roadmap to success. Without it, your company will struggle to stand out and attract the right customers.

But with a clear business plan, you have a clear path to follow.

A path with markers that help you nail every aspect of running a thriving plumbing business. On it, you’ll find guidelines for everything from marketing and operations to finances and company strategy. (Wow, can someone show us where to find this magical path?)

The plumbing industry is set to bring in another $124 billion this year. So now is the perfect time to get started on your business plan.

Once you put together your plan, you can put the wheels in motion for growth and take a larger slice of that billion-dollar pie.

What Is a Business Plan and Why Does Your Plumbing Company Need One?

A business plan is a written document detailing your company’s plan for becoming successful.

It covers everything from company goals to financial projections and plans for reaching your target market.

A lot of startups use a business plan to attract investors or get bank funding. But even if you’re mostly self-funding, you still should put together a business plan.

You need this document to give structure and form to what, right now, might only be a new business idea.

A written plan details how each area of your business will function and what you’re striving to attain. This helps you bring your vision for a successful plumbing business to life.

Your plumbing business plan will also be a resource you can turn to along the way. As you near each goal—and each obstacle that crops up—you can refer to your business plan. Use it to see if you’re on track and identify where you might want to do things differently.

With your business plan in hand, you can stay on that magical, clearly defined path to success.

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What should you include in your plumbing business plan.

Just like any other new business, your plumbing business plan must start with the basics.

In this case, that’ll be an executive summary that outlines your business, your management team, and your focus. Then, it’s time to dive into the details of market research, money, and strategy.

Here’s what you should include in your plumbing company’s business plan:

Executive Summary

An executive summary is an overview of your business. It basically introduces the what, why, and who of your company to investors and others who read your plan.

For a plumbing company, the executive summary will focus on a few things, such

• What services you offer
• Your target market
• How your business will differentiate itself

Here’s an example of a plumbing business executive summary:

Perfect-Time Plumbing is a new company that offers plumbing services to homeowners and small businesses within 20 miles of our headquarters in Nearby Town. The company is staffed by five full-time licensed plumbers. We provide installation, repair, and plumbing maintenance services. Our team is also available on weekends and evenings for emergency repairs.

Perfect-Time Plumbing’s competitors don’t offer after-hours services. This is how the company will stand out as a reliable service provider in Nearby Town.

The executive summary should also include a brief overview of your marketing plan, management team, and financial plan. Then, the rest of your marketing plan will go into more detail.

Company Summary

The company summary is exactly what it sounds like—a summary of your company. This part of your business plan will outline the following:

• Company Owner. How much experience and training does your founder have in plumbing and related industries?
• Company Startup. How much will you need to spend to get your company off the ground?
• Company Services. What specific services will your company provide? This might include gas plumbing, hot water system installation, and piping services, for example.

Market Summary

This is the section of your business plan in which you’ll explain your market. 

For our example above, Perfect-Time Plumbing would detail how many households and small businesses are in Nearby Town. They’d also list where they’re located and what percentage of customers would need their different services. 

This is where you’ll specify whether you’ll serve residential or commercial clients or both. And it’s your chance to outline what competitive advantage you’ll use to stand out. For example, offering lower prices or 24/7 customer service.

Your business plan will also look at how many customers you expect to have going forward. Include market size estimates for each year for at least the next five years, illustrating your company’s vision for growth.

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Company strategy.

You can’t just launch a company and start turning a profit on day one. (And if you can, please reach out to our team). You have to have a strategy for marketing, product pricing, and sales.

The details of these strategies should be included in—you guessed it—your plumbing business plan.

Use your plan to outline your initial marketing strategy. Include details like what marketing channels you’ll use and what types of content you’ll create to engage customers.

You’ll also want to define how your pricing will compare to competitors in your company strategy.

You might have lower prices to appeal to budget customers. Or you could list higher prices because of the expertise and service level you provide. Either way, include this information in your plan.

Additionally, you need a sales strategy and forecast showing how your new plumbing business will acquire new customers.

Financial Plan

The last section of your plumbing business plan will be your financial strategy. Basically, you need to have clear guidelines around how your plumbing company will make money.

In your financial plan, include a few financial and accounting tools to illustrate what your company needs to do to be successful.

Here are some examples:

• Break-Even Analysis . This analysis shows how many “units” of plumbing services you need to sell to break even each month.
• Profit and Loss Statement. This statement details your business’s total expenses, profits from sales, and taxes incurred. This allows you to compare these numbers and see your net profit. If this is your first year of business, you might only have a profit and loss statement for a couple of months or a projected profit and loss.
• Balance Sheet. A balance sheetshows assets and liabilities. As a startup, you might not have a balance sheet yet. But this is something you’ll add to your business plan if you want to use it to seek funding.

As you start fleshing out your plumbing business plan, there might be some areas that you’ll need to update or add to later. And that’s okay!

Your company’s business plan should be a dynamic document that reflects the best plan you have at any point in time.

As you learn more about what works and what doesn’t for your business and your customers, and as you gather more financial data, you can make changes.

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How often should you update your business plan.

You might update your plan a few times in that first year of business. But even after that, you should still review your business plan once a year.

Review your strategies and decide if they’re working or not. Make any changes that could help you better reach your business goals. Or changes to help you cope with the current business environment.

For example, if the economy is plunging into a recession, you might decide to cut back on certain expenses.

You’ll also want to review your business goals. Are you still on track to meet them? Or do your existing goals no longer make sense for your business?

And finally, you’ll want to update your financial documents, such as your profit and loss and break-even analysis. These numbers will change from year to year.

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What happens if you don’t have a business plan.

Technically, you can start operating without a business plan. We’re not going to stop you.

But eventually, you’re going to need to sit down and create one. Mostly because if you don’t have a plan, you won’t be able to get funding to help your business grow.

You also won’t have a documented strategy for running your business.

Without a clear strategy for reaching customers and selling your services to your market, you’re not going to be able to run a tight ship. That means, while you could get some customers if there’s high demand in your area, you might not make a profit.

A business plan maps out all the details of your business operations as well as financial performance. The reality is that there are a lot of moving parts a business owner must manage.

So, to actually run the business—and have time to serve customers, make sure your staff has what they need , and eat lunch!—you need your business plan to do some of the work for you.

Deciding how to price your services, a marketing strategy, when to add to your team, how to angle your brand—it’s all there in the business plan.

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3 tips for developing your plumbing business plan.

So, you’re ready to sit down and get started but feeling a little overwhelmed. Don’t worry—that just means you’re a normal human being. A business plan can seem daunting.

But here’s the good news—there are ways to make creating a plan far easier than it looks.

1. Use a Template to Get Started

A business plan template is a great way to guide yourself through the process. You just have to plug in the information.

Keep in mind that if your plumbing company is new, keep your business plan on the lean side. You can add more details as you go.

(Pssst. We’ve included some links to templates for you at the end of the article.)

2. Use Supporting Data

A business plan doesn’t need to have long-winded paragraphs. But it does need solid information.

As you gather data from your market research and financial activity, use that information to create graphs and charts . These data visualizations make it easier to quickly understand the current and projected business landscape.

3. Get Help

Having someone walk you through part of this foundational work of creating a business can go a long way in helping you be successful early on. Professional business plan writers, consultants, and even your accountant can help you create a powerhouse plan.

Next Steps: Resources for Creating Your Own Plumbing Business Plan

Chances are that, as a plumber, writing business plans isn’t your favorite hobby.

But that doesn’t mean you don’t have the tools you need to create a comprehensive business plan for your company.

There are plenty of resources at your fingertips. Here are a few you can plunge into to get started:

• Use a business plan template. There are business plan templates for plumbing companies, such as this template from Tradify  or these free templates .
• Get help from the Small Business Administration (SBA). The SBA also offers free business plan templates. You can use their traditional business plan or a business plan for a lean startup. Additionally, you can access a Small Business Development Center (SBDC) in your area for help getting started.
• Begin market research. Start doing some market research for your plumbing business plan. You can gather helpful information from trade associations. This includes groups like the American Society of Plumbing Engineers (ASPE) and the Plumbing Heating Cooling Contractors Association (PHCC).

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About the author.

Melissa can masterfully bring to life any form of content, whether it’s a landing page or a guide to befriending gnomes. When she’s not crafting stories, she’s either crocheting, smothering her cats in unwelcome affection, or spending time with her husband.

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How to write a business plan for a plumbing company?

Writing a business plan for a plumbing company can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a plumbing company business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a plumbing company?

What information is needed to create a business plan for a plumbing company.

• What goes in the financial forecast for a plumbing company?
• What goes in the written part of a plumbing company business plan?
• What tool can I use to write my plumbing company business plan?

Having a clear understanding of why you want to write a business plan for your plumbing company will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a plumbing company business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your plumbing company. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your plumbing company to be in the next three to five years.

Once you have a clear destination for your plumbing company, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your plumbing company's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your plumbing company business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your plumbing company's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Whether you are a startup or an existing business, writing a detailed plumbing company business plan is essential when seeking financing from banks or investors.

This makes sense given what we've just seen: financiers want to ensure you have a clear roadmap and visibility on your future cash flows.

Banks will use the information included in the plan to assess your borrowing capacity (how much debt your business can support) and your ability to repay the loan before deciding whether they will extend credit to your business and on what terms.

Similarly, investors will review your plan carefully to assess if their investment can generate an attractive return on investment.

To do so, they will be looking for evidence that your plumbing company has the potential for healthy growth, profitability, and cash flow generation over time.

Now that you understand why it is important to create a business plan for a plumbing company, let's take a look at what information is needed to create one.

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The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Writing a plumbing company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a plumbing company

Carrying out market research before writing a business plan for a plumbing company is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

Your plumbing company's market research may reveal that customers may prefer longer-lasting, higher quality fixtures, or they might prefer more affordable, lower quality fixtures. Additionally, the research may suggest that customers may be willing to pay more for energy-efficient plumbing systems, or they could be more interested in cost-saving systems.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your plumbing company.

Developing the marketing plan for a plumbing company

Before delving into your plumbing company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a plumbing company

As you embark on starting or expanding your plumbing company, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A plumbing company might incur staffing costs such as wages for qualified plumbers, administrative staff, and support personnel. They might also incur costs for equipment, such as tools, materials, and vehicles. For example, they might need to purchase wrenches, pipes, and other tools, as well as a truck or van for transporting them to the job site.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your plumbing company's financial forecast?

The financial forecast of your plumbing company's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a plumbing company are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a plumbing company shows how much revenue and profits your business is expected to generate in the future.

Ideally, your plumbing company's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established plumbing company. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your plumbing company

The balance sheet for a plumbing company is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your plumbing company's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your plumbing company's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

A projected cash flow statement for a plumbing company is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your plumbing company business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the plumbing company is appropriately funded.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a plumbing company.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

Having this table helps understand what costs are involved in setting up the plumbing company, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a plumbing company business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a plumbing company business plan

The written part of a plumbing company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a plumbing company business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your plumbing company's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your plumbing company, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

In your plumbing company business plan, the second section should focus on the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide an overview of the business's legal structure, details about the owners, and their respective investments and ownership shares. This clarity is crucial, especially if you're seeking financing, as it helps the reader understand which legal entity will receive the funds and who controls the business.

Moving on to the location part, you'll offer an overview of the company's premises and their surroundings. Explain why this particular location is of interest, highlighting factors like catchment area, accessibility, and nearby amenities.

When describing the location of your plumbing company, you may want to emphasize the potential for growth in the area. Talk about the current infrastructure and services offered in the region, as well as any recent investments in development that could indicate a growing population with increased need for plumbing services. You could also highlight any local trends that could impact the business, such as rising home prices or an influx of new businesses. Additionally, you could note any potential advantages that the location may have for the company, such as proximity to key suppliers, access to major transportation routes, or competitive labor costs. Finally, you may want to discuss potential opportunities for the company to expand its reach, such as establishing relationships with other local businesses or entering into new markets.

Finally, you should introduce your management team. Describe each member's role, background, and experience.

Don't forget to emphasize any past successes achieved by the management team and how long they've been working together. Demonstrating their track record and teamwork will help potential lenders or investors gain confidence in their leadership and ability to execute the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your plumbing company might offer a variety of services, such as installations and maintenance of water heaters, repairs of pipes and fixtures, and unclogging of drains. Additionally, you may provide emergency services for plumbing issues that cannot wait. These services are necessary to keep a home or business functioning properly, and they can be invaluable in times of crisis. By offering the full range of services, your business would ensure that customers have the best solutions available to them when they need plumbing assistance.

4. The market analysis

When you present your market analysis in your plumbing company business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your plumbing company, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your plumbing company aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include property owners who have recently purchased a home. This group of customers may need to hire a plumber to install new fixtures or to inspect the existing plumbing systems. Additionally, they may need to hire a plumber to replace old fixtures or repair broken plumbing systems.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your plumbing company.

5. The strategy section

When you write the strategy section of your plumbing company business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your plumbing company faces a variety of risks. For example, there may be a risk of damage to property as a result of a plumbing issue. Poorly installed pipes, equipment, and fixtures could cause serious damage or even destruction to the property. Additionally, there might be a risk of financial losses if a plumbing job is completed incorrectly. This could result in having to pay for additional repairs or having to replace the faulty equipment.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your plumbing company.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your plumbing company's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You could have key assets such as a plumbing van and tools, as well as intellectual property like your company name and logo. Additionally, you may have a website and marketing materials, which could be considered IP as well. These assets and IP could be used to help promote and grow your business, as well as differentiate your company from your competitors.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a plumbing company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my plumbing company's business plan?

In this section, we will be reviewing the two main options for writing a plumbing company business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your plumbing company's business plan

Using online business planning software is the most efficient and modern way to create a plumbing company business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your plumbing company's business plan

Outsourcing your plumbing company business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the plumbing company business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your plumbing company's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your plumbing company business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your plumbing company business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a plumbing company. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• How to write the suppliers section of your business plan?
• How to write the risks and mitigants section of your business plan?
• Is it worth using a business plan writer?
• Business plan myths

Know someone who owns or wants to start a plumbing company? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How To Write A Business Plan For A Plumbing Business

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Every business should start with a carefully crafted business plan. This document will help you strategise and guide you through the process of launching your business. Opening a plumbing business is relatively simple compared to other business types. By focusing on a few key components, you can develop a great business plan to get you started.

Writing A Business Plan For A Plumbing Business

It’s important to have a detailed business plan. However, you won’t think of everything in the beginning. You’ll learn along the way as you discover what works and what doesn’t. Over time, your business plan will change, so don’t stress about getting it perfect from the start.

1. Executive Summary

While this is the opening section of your business plan, it’s intended to be a summary of what the full plan entails. For this reason, you should write this section last. A good executive summary should be short and to the point (no longer than two pages, but one page is ideal). If you can’t explain the concept of your business on one page, you may need to simplify your business idea.

2. Describe The Business

After the executive summary, you need to describe how you envision your business to operate . Include information such as what services you will offer, what company structure you want (sole trader, partnership, etc.), and what types of customers you plan to serve.

3. Growth & Marketing

In the beginning, it may be hard to imagine how your business will look in 5 or 10 years. Take a moment to think about it. How will you get there? How will you sell your services to your customers? How will you expand once you have started getting more work than you can handle by yourself? Don’t be afraid to think big. Check out this article on marketing tips for plumbers to help you write out your marketing plan .

4. Financial Plan

You’ll need to invest some capital when you are first starting out. Most plumbing businesses cost a minimum of $10,000 for the supplies, tools, vehicle, and business expenses to begin servicing customers. In this section, make a list of all the start-up expenses. Try to keep your expenses to a minimum. This will help you reach profitability sooner.

5. Create Goals & Timelines

Goals and timelines are important tools to ensure you are staying on track. Start with 3-5 simple goals (for example, get 10 new customers in your first 90 days). Refer to your goals often. Once you have achieved them, set more ambitious goals. These goals can also help guide you as you need to make the right decisions for your business.

Business Insurance For Plumbers

You will spend a lot of time planning when starting a new plumbing business. It’s important to make sure that you consider the possible risks and how to eliminate them. Carrying a solid liability insurance policy can protect you from most claims or lawsuits against your business. Let the experts at upcover help you through the process. Check out our instant quote generator where you can get an estimate on market-leading insurance in seconds! Simply enter your occupation and expected revenue to get started.

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Here's a Sample 'Executive Summary' for a Plumbing Business plan :

COMPANY NAME is owned by INSERT NAME who has over 30 years of experience in the plumbing industry.   The company is a small privately-owned plumbing company headquartered in Honaunau, Hawaii operating from the residence of INSERT NAME.

The owner of COMPANY NAME, INSERT NAME is very involved in the community by making financial donations or services to the:

• Food Bank of Hawaii
• Neighborhood Place of Kona
• Onizuka Space Center
• Kona Community Hospital Fund
• Konaweana High School / Football Team
• Elk's Club of Kona
• Lyon's Club of Kona
• West Hawaii Men's Golf Club
• Pop Warner Marlon’s Football Club
• Kona Christian Church
• Boy Scouts of Kona
• Operation Smiles

Location INSERT ADDRESS Phone: Email

The location sits on an acre of land with 1200 sq. ft. of office space and 10,000 sq. ft. of space for equipment storage and garage space for vehicle storage.

The Company COMPANY NAME has provided plumbing services for the big island of Hawaii (also known as Cooks Island) for over 10 years.  The Company was started to take advantage of the perceived weakness and inadequacies of other regional companies in terms of quality and customer satisfaction.  COMPANY NAME has maintained an excellent reputation in the community and industry due to the sales/management and administration skills of INSERT NAME.

Services COMPANY NAME provides top-quality plumbing services. The owner of COMPANY NAME believes that most companies in this industry suffer two major problems. These are poor scheduling of job projects and poor retention of quality employees. Both lead to lower customer satisfaction, lack of repeat business and a low word-of-mouth referral rate. COMPANY NAME will continue to exploit these weaknesses to gain a greater local market share.

The Company will continue to provide its plumbing services in a most timely manner and with an ongoing comprehensive quality-control program to provide 100% customer satisfaction. The Company's owner, INSERT NAME, sees each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually-beneficial long-term relationship. This will help to provide greater long-term profits through referrals and repeat business.

Each contract awarded has been and will continue to be completed with the quality and professionalism the Company is known to possess in the industry.  The Company is associated with the Better Business Bureau (BBB) of Hawaii.

Financial Considerations The Company expects to receive $1,000,000 in funding to provide the necessary capital to accomplish the following items as outlined in the plan:

• Purchase John Deer Heavy Equipment Backhoe w/ Hammer, John Deere Skid Steer, John Deere Mini Excavator 
• Hire (4) Plumbers / Equipment Operators
• Purchase (2) New Service Utility Trucks
• Purchase High Tech Leak Detector Equipment 
• Advertising 
• Purchase New Office Equipment 
• Capital to increase Company Bonding   

1.1 Objectives

The objectives of COMPANY NAME are:  

• To substantially improve profitability of the Company in order to hire
• additional key personnel.
• To build a clientele on the outer islands to increase revenue.
• To be more competitive in the plumbing industry by offering more services.
• Increase Bonding Limit in bid and work on larger projects.

1.2 Mission

The mission of COMPANY NAME is to provide top-quality plumbing services. The company will seek to provide these services in the timeliest manner and with an ongoing comprehensive quality control program to provide 100% customer satisfaction. INSERT NAME sees each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually beneficial long-term relationship. This will help to generate greater long-term profits through referrals and repeat business.

1.3 Keys to Success

COMPANY NAME has several keys for success in the future, including:

• An excellent and untarnished reputation in the community as indicated by an "A"                                                                                  rating from the Better Business Bureau (BBB) 
• Quality workmanship performed in a timely manner 
• Competitive but fair pricing

Company Summary

COMPANY NAME is owned by INSERT NAME who has over 30 years of industry experience. The company was formed to take advantage of the perceived weakness and inadequacies of other regional companies in terms of quality and customer satisfaction.

COMPANY NAME is located on the property of INSERT NAME in Honaunau, Hawaii. The facilities include an office, storage area for equipment, and garage for vehicles.

The Company provides plumbing services for residential, commercial, multi-family units, condominiums, hospitals, federal projects and 5 star platinum green projects.

The Company has an excellent reputation in the local community and industry operating with no liens, lawsuits, or customer complaints on file.  All licenses and certifications are on file and current with all appropriate departments.

2.1 Company Ownership

COMPANY NAME is an S-Corporation owned and operated by INSERT NAME and is located in Honaunau, Hawaii on the Big Island, also known as Cook’s Island.

2.2 Company History

INSERT NAME has been operating COMPANY NAME since its inception on 2001. COMPANY NAME has operated from the same location during this time. It has built a reputation for doing quality work with inspection officials, contractors, customers and vendors. COMPANY NAME also takes pride in completing work in a timely manner and within budgets. COMPANY NAME also has an "A" rating with the local office of the Better Business Bureau.

The past performance table below shows the developments of sales, assets, liabilities, and operating expenses for the last 3 years of business. The Company's sales for 2007, 2008 and 2009 were $486,795, $493,369, and $838,302, respectively. The gross margin for this period was $283,056, $263,493, and $435,569, respectively. Earnings for this period were $61,613, ($8,919), and $99,264.

COMPANY NAME provides plumbing services for homeowners and general contractors involved in new construction. This includes roughing in all pipes for plumbing, handling all inspections, keeping up to date with building codes and the final installation of all fixtures in the new homes. LIST OF SERVICES

• Repair and emergency service plumbing
• HDPE service repairs and installation up to 48" pipe
• Medical Gas certified installers with nitrogen purge
• Fire Sprinkler installation and repair
• Certified Solar Installer for Hawaii Energy
• Irrigation installation and repair
• Civil installation and repairs ductile iron or HDPE
• Certified kitchen installer
• Sewer system installation
• Forced main sewer installation
• Acid waste installation systems

How to Achieve Goals Effectively - Setting Goals Quotes

Setting goals can be helpful or it can be counter-productive by being too high, too complicated unfocused, or simply unrealistic. These ideas can help you be in a better place to reach or if necessary, revise any goals you might set for your self, whether they are short term or long term goals. Setting and achieving goals effectively:

1. Set reasonable goals for yourself. They can be *large* goals; just be realistic. Don't set yourself up to miss your goal.

2. Don't make excuses. And if you fail, try another tact, angle, plan, or direction.

3. Have a solid plan or strategy for reaching your goal (s).

4. Be willing to make sacrifices to get what you want.

5. Stay "in action" and don't allow yourself to get side tracked or to slow down just because things become difficult.

6. Don't blame others for anything. It serves no purpose, it takes you out of focus of your goals, and it is a big "energy drainer."

7. If you slip at one stage of your goal, re-plan it, and start in on it. Do not let much time go by, or you will lose your momentum, which can be an important tool in reaching a goal.

8. Be consistent in your vision and in your highest desires.

9. Ask for help from everyone you trust, respect and admire in helping you reach your goals. You'll be surprised at how willing many people are to help you.

10. Use positive "self-talk" and continue to believe in yourself and in your ability to get where you want to go or to do what you want to get done! Be persistent and keep your mind and heart in your project. "Faint heart never won fair lady."

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Plumbing Company Business Plan Template

Document description.

This plumbing company business plan template has 35 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our plumbing company business plan template:

INSERT IMAGE/LOGO COMPANY NAME BUSINESS PLAN OWNER’S NAME INSERT ADDRESS Phone: Email:

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3,000+ templates & tools to help you start, run & grow your business, all the templates you need to plan, start, organize, manage, finance & grow your business, in one place., templates and tools to manage every aspect of your business., 8 business management modules, in 1 place., document types included.

How to write a plumbing supply business plan

Table of Contents

Description of business

Explanation of market, swot analysis, opportunities, financial projection, tighten up your plumbing business finance with countingup.

Launching a plumbing supply business is going to take some investment. You’ll need to start by purchasing stock and finding a place to store it. Some business owners can self-fund their ventures but may still need to find additional sources of finance. If you want to present your business to investors or lenders, you need a business plan .

This article will cover everything you need for your plumbing supply business plan, including:

The first section your business plan should include is a description of your business idea and some explanation around it. This section would help to emphasise why you want to launch this venture and how you will fulfil the services plumbers seek.

You can talk about your USP (unique selling point) , which is the thing about your business that sets it apart from your competitors. It would help if you thought of a detailed description as a pitch to ensure your offering is easily understood.

Before creating your business plan, you may have done some market research . If you have any ideas about who you will target, it’s worth describing them in your business plan. An excellent way to do this is by putting together a customer profile. 

If you are not sure where to start, read this article for guidance: what is a customer profile?

Having an ideal target audience in mind will allow you to direct your marketing . So putting this into your business plan gives the investors or lenders the evidence they need to trust that you will target the right people. Having excellent service alone won’t guarantee success. You need to ensure that you are offering your services to the right people.

A section that provides an examination of your strengths, weaknesses, opportunities and threats (is also called a SWOT analysis ). It shows that you have put some time into thinking about each aspect of the business. 

You should know what the strengths of this business are going to be. For example, you may have previous experience within the supply or plumbing industry. This section should provide all of the reasons you think you’ll succeed, and highlight the personal attributes and experience you have that will contribute to the success.

To demonstrate that your plan is realistic, you need to show that you have thought about your weaknesses. Then, explain which business areas may need to develop. You may be unfamiliar with certain aspects of running a business perhaps. 

These should be provided with solutions and intentions to improve these areas in future. For example if you are unfamiliar with accounting, mention your intention to hire a financial advisor or use software that takes care of it, like Countingup.

It would help if you mentioned opportunities your business can take advantage of, showing that you are an enterprising business owner. These can be anything from changes in technology to specific events or any possible gaps in the market your business can use to thrive. Make sure that you explain how you will take advantage of the opportunities, as it shows that you can run the company beyond the initial launch.

Include details of any potential threats your business will face, to show your preparedness. If you already identify threats, you can figure out how to overcome them if they occur. In addition, this readiness level will demonstrate strong management skills. Potential threats could include price changes for supplies after the UK changes trade negotiations with the European Union, for example.

With a plumbing supply business, your plan will need to include some essential features on how you operate. For example, you will have to mention the scale of the company you intend to run when you begin and how much stock you will be able to store and ship.

When it comes to storing and shipping, you must mention how you will do these things. If you plan on renting a warehouse, include any information you have currently gathered on costs or logistics. If you have suppliers already lined up, make sure to mention any agreements. Lastly, if shipping will play a significant factor, talk about potential courier services you intend to use.

The financial projection proves whether the business is feasible to a lender or investor. First, you have to demonstrate that you have priced up the goods you will sell. Then, work out how much they will cost you to buy and ship, with the expected profit for each. 

It is essential to put together a sales forecast for a realistic estimation of the sales you expect to make. Follow any market research you have carried out and base it on what is likely to be realistic. If the forecasts are wrong or are too over-estimated, this will reflect poorly to a lender or investor.

Your plumbing supply business plan requires accurate calculations to form the financial aspects. You would likely benefit from using an app to make all of those processes simple, and help you manage your money more effectively. Many new businesses struggle to keep track of their finances at first. So any way of making that process easier could improve your chances to succeed.

Financial management can be stressful and time-consuming when you start a plumbing supply business. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business current account with built-in accounting software that allows you to manage all your financial data in one place. With features like automatic expense categorisation, invoicing on the go, receipt capture tools, tax estimates, and cash flow insights, you can confidently keep on top of your business finances wherever you are. 

You can also share your bookkeeping with your accountant instantly without worrying about duplication errors, data lags or inaccuracies. Seamless, simple, and straightforward! 

Start your three-month free trial today. 

Find out more here .

• Counting Up on Facebook
• Counting Up on Twitter
• Counting Up on LinkedIn

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Sample Plumbing Service Business Plan

Plumbing company business plan sample.

If you want to go into the plumbing industry and start a plumbing business, then you are reading the right page.

This article will be giving a sample so you can use it as a guide in writing a business plan for your plumbing business.

Here is a sample business plan for starting a plumbing contractor and material supply business.

Business Name: Lope Plumbing Business

TABLE OF CONTENT

• Executive Summary
• Business Description
• Our Products and Services
• Vision Statement
• Mission Statement
• Business Structure
• Market Analysis
• Sales and Marketing Strategy
• Financial Plan
• Competitive Advantage

EXECUTIVE SUMMARY

Plumbing business is a business that has been in existence for years now and is quite known for its success and growth in the business world. The plumbing industry is one of the top industries which is known for its rapid growth and expansion.

In the plumbing industry, you do not need to acquire a particular educational qualification or training for you to be able to start a plumbing business. All you need to make your business grow is the basic knowledge of plumbing, interest, and passion for the business and your startup capital is also important.

There is a growing request for home repair work and improvement due to the existence of vacation homes, second homes, rental units, commercial properties, and so on.

BUSINESS DESCRIPTION

Lope Plumbing Business is a well registered and licensed business owned by Loweston Peter and his immediate family members. The business is focused on offering quality and affordable plumbing services to the residents in Dallas, Texas. In ensuring that the business succeeds in the plumbing industry, we have studied and chosen a location that suits our business well and also contribute to the growth of the business.

We are set to compete well in the plumbing industry not only in Dallas, Texas but also in the whole of the United States.

PRODUCTS AND SERVICES

The main service that will be provided by the business is the plumbing business but apart from this, we will be offering other handyman services in favor of business success.

The following are the services of Lope Plumbing Business:

• Installing plumbing fixtures
• Maintaining plumbing fixtures
• Fittings and equipment
• Wiring and electrical repairs
• Appliance repair
• Household pipes and drains
• Bathroom and toilet fixtures
• Venting systems
• Installation of heating and gas cooking appliances
• Painting and carpentry services
• Emergency repair work such as unclogging drains, repairing burst water pipes.

VISION STATEMENT

Lope Plumbing Business vision is to establish not just a plumbing business but a standard and one-stop plumbing business whose services and brand will be known in the United States of America.

MISSION STATEMENT

Our mission is to provide a professional plumbing business in regards to all the services we will be offering, that will assist our customers in ensuring that their equipment and facilities are always in good shape. We also want to build a business that can compete favorably well with leading plumbing businesses and brands in the United States.

BUSINESS STRUCTURE

In ensuring that the business succeeds in the plumbing industry, we have decided to hire people who are ready to work in achieving the goals of the business, people who are honest, creative, hardworking, cooperative, and have good customer care abilities. Also, we will take them through training that will position them right to compete with leading plumbing businesses in the United States. These people will be hired to occupy the following positions:

• Chief Executive Officer (owner of the business)
• Head of Technical Services
• Human Resources Manager
• Sales and Marketing Manager
• Plumbers and Handymen
• Customer Care Officials

MARKET ANALYSIS Market Trends

In the plumbing business, it is the quality of your plumbing and handyman service that determines the share of the market that you will have. One major thing that is in almost all businesses with the inclusion of the plumbing business is the online world.

For your business to create more awareness, get more contracts and make more sales, there is the need to create awareness online and this is the reason why we have decided to create an official website for our business online and also to use the online media in creating awareness for our business.

Target Market

After observing the industry and also examining studies, we have decided to make the following people the main target of our business:

• Non-profit organizations
• Large organizations
• Small companies
• Residential areas
• Sports facilities
• Campgrounds

SALES AND MARKETING STRATEGY

In making our business grow and also in making profitable sales through the services offered, we have decided to adopt the following strategies:

• Delivering quality and reliable services that go beyond our customers’ expectations.
• Sending brochures to individuals, households, construction companies, construction companies, and other key stakeholders.
• Advertising our business in business magazines, newspapers, television and radio stations.
• Using the internet to promote our business.
• Using a direct marketing approach.

FINANCIAL PLAN

The business has gotten 75% of its plumbing startup capital which is $70,000 and the remaining 25% will be gotten as a loan from banks and also from personal savings.

COMPETITIVE ADVANTAGE

We are aware of the competitiveness in the plumbing industry and to the top in the industry, we will be networking with key people that matters, employing professionals and experts, that is, highly trained and experienced technicians, meeting set targets and our employees will be well taken care of.

This is a plumbing business owned by Loweston Peter and his immediate family. It is a business plan sample that can be used as a guide by anyone who wants to write a plumbing business plan.

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The Plumbing inspection section ensures that plumbing-related systems are constructed pursuant to all applicable codes to ensure the health and safety of city residents and visitors. Inspections are conducted to verify the sanitary drain waste and vent systems, storm drainage systems, and portable water distribution systems are installed in accordance with the approved design. The required inspections are for systems located within residential and commercial occupancies.  

Below you will find applications, publications, inspection scheduling contact numbers and information specific to the plumbing trade.

To schedule a plumbing inspection: Phone: 614-645-8355 Fax: 614-645-2430

To cancel a scheduled Inspection: Phone: 614-645-7847 Fax: 614-645-2099

Plumbing Inspection Areas

Check out some of the relevant plumbing Construction Industry Communications.

• CIC - 01 Grease Interceptors (PDF, 907KB)
• CIC - 07 Wastewater Going to Sanitary and Storm Sewers (PDF, 345KB)
• CIC - 15 Disinfection of Potable Water System (PDF, 126KB)
• CIC - 32 MEP Permit Application Process (PDF, 87KB)
• CIC - 34Tile Drainage System Installation (PDF, 102KB)
• CIC - 42 Site Fabricated Showers (PDF, 81KB)
• CIC - 43 Pedicure Station Installations (PDF, 52KB)
• CIC - 45 Alternate Plumbing Inspection Certification (PDF, 174KB)
• CIC - 45 Explanation Presentation for Alternate Plumbing Inspection Certification (PDF, 174KB)

You can find all of Construction Industry Communications on the Documents and Forms page.

Documents & Forms

• Plumbing Permit Application (PDF, 194KB)
• Permit Transfer Form (PDF, 196KB)
• Miscellaneous Services Form (PDF, 189KB)
• Schedule an Inspection
• Contractor Complaint Form (PDF, 21KB)
• Application for Hearing OBC-OBBA (PDF, 171KB)
• Inspection Log Form (PDF, 24KB)

Industry Links

• IAPMO Product Listing Directory
• 2017 Ohio Plumbing Code
• ICC Listing Directory
• 2024 Ohio Plumbing Code

Plumbing Inspection Supervisor James A. Richardson Jr. [email protected] Office: 614-645-6340 Fax: 614-645-2430

Plumbing Inspection Field Supervisor Guy Miller Jr [email protected] Office: 614-645-2957 Fax: 614-645-2430

Related Links

Columbus City Code

Industry Communications

Licensed Contractors Listing (PDF, 992KB)

Purchasing Inspection Trips (PDF, 591KB)  

Ohio Building Standards (BBS)

Ohio Building Code

Recognized Accreditation Bodies

International Energy Code

Online Zoning Map

Ohio Residential Code

After-Hours Inspection Request Form

Franklin County Auditor

Delaware County Auditor

Fairfield County Auditor

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