example of presentation conclusion

30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

• The problem your presentation addresses.
• The evidence that supports your argument.
• The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

• Reference a statistic you shared in the opening, and how it ties into the conclusion.
• Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

• 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
• 2. “Thank you for your attention. Let’s move forward together.”
• 3. “That brings us to the end. I’m open to any questions you may have.”
• 4. “I’ll leave you with this final thought to ponder as we conclude.”
• 5. “Let’s recap the main points before we wrap up.”
• 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
• 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
• 8. “As we reach the end, I’d like to emphasize our call to action.”
• 9. “Before we close, let’s quickly review what we’ve learned.”
• 10. “Thank you for joining me on this journey. I look forward to our next steps.”
• 11. “In closing, I’d like to thank everyone for their participation.”
• 12. “Let’s conclude with a reminder of the impact we can make together.”
• 13. “To wrap up our session, here’s a brief summary of our discussion.”
• 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
• 15. “And that’s a wrap. I welcome any final questions or comments.”
• 16. “As we conclude, let’s remember the objectives we’ve set today.”
• 17. “Thank you for your time. Let’s apply these insights to achieve success.”
• 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
• 19. “Before we part, let’s take a moment to reflect on our key messages.”
• 20. “I’ll end with an invitation for all of us to take the next step.”
• 21. “As we close, let’s commit to the goals we’ve outlined today.”
• 22. “Thank you for your attention. Let’s keep the conversation going.”
• 23. “In conclusion, let’s make a difference, starting now.”
• 24. “I’ll leave you with these final words to consider as we end our time together.”
• 25. “Before we conclude, remember that change starts with our actions today.”
• 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
• 27. “As we wrap up, I encourage you to reach out with any further questions.”
• 28. “In closing, I’d like to express my gratitude for your valuable input.”
• 29. “Let’s conclude on a high note and take these learnings forward.”
• 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

• Use analogies that relate to common experiences to recap complex concepts.
• Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

• “This software is fast, user-friendly, and secure.”
• Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

• Mention the problem you addressed, the solution you propose, and the benefits of this solution.
• Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

• Be clear about what you’re asking.
• Explain why their action is needed.
• Make it as simple as possible for them to take the next steps.

Example Phrases:

• “Start making a difference today by…”
• “Join us in this effort by…”
• “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

• “In the words of [Influential Person], ‘…'”
• “Imagine a world where…”
• “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

• “I’d love to hear your thoughts; what questions do you have?”
• “Let’s dive into any questions you might have. Who would like to start?”
• “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

• “Could someone give me an example of how you’ve encountered this in your work?”
• “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
• “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

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10 Powerful Examples of How to End a Presentation

• By Illiya Vjestica
• - January 23, 2023

Here are 10 powerful examples of how to end a presentation that does not end with a thank you slide.

How many presentations have you seen that end with “Thank you for listening” or “Any questions?” I bet it’s a lot…

“Thank you for listening.” is the most common example. Unfortunately, when it comes to closing out your slides ending with “thank you” is the norm. We can create a better presentation ending by following these simple examples.

The two most essential slides of your deck are the ending and intro. An excellent presentation ending is critical to helping the audience to the next step or following a specific call to action.

There are many ways you can increase your presentation retention rate . The most critical steps are having a solid call to action at the end of your presentation and a powerful hook that draws your audience in.

What Action do You Want Your Audience to Take?

Before designing your presentation, start with this question – what message or action will you leave your audience with?

Are you looking to persuade, inspire, entertain or inform your audience? You can choose one or multiple words to describe the intent of your presentation.

Think about the action words that best describe your presentation ending – what do you want them to do? Inspire, book, learn, understand, engage, donate, buy, book or schedule. These are a few examples.

If the goal of your presentation is to inspire, why not end with a powerful and inspiring quote ? Let words of wisdom be the spark that ignites an action within your audience.

Here are three ways to end your presentation:

• Call to Action – getting the audience to take a specific action or next step, for example, booking a call, signing up for an event or donating to your cause.
• Persuade – persuading your audience to think differently, try something new, undertake a challenge or join your movement or community.
• Summarise – A summary of the key points and information you want the audience to remember. If you decide to summarise your talk at the end, keep it to no more than three main points.

10 Examples of How to End a Presentation

1. Asking your audience to take action or make a pledge.

Here were asking the audience to take action by using the wording “take action” in our copy. This call to action is a pledge to donate. A clear message like this can be helpful for charities and non-profits looking to raise funding for their campaign or cause.

2. Encourage your audience to take a specific action, e.g. joining your cause or community

Here was are asking the audience to join our community and help solve a problem by becoming part of the solution. It’s a simple call to action. You can pass the touch to your audience and ask them to take the next lead.

3. Highlight the critical points for your audience to remember.

Rember, to summarise your presentation into no more than three key points. This is important because the human brain struggles to remember more than three pieces of information simultaneously. We call this the “Rule of Three”.

4. If you are trying to get more leads or sales end with a call to action to book a demo or schedule a call.

Can you inspire your audience to sign up for a demo or trial of your product? Structure your talk to lead your prospect through a journey of the results you generate for other clients. At the end of your deck, finish with a specific call to action, such as “Want similar results to X?”

Make sure you design a button, or graphic your prospect can click on when you send them the PDF version of the slides.

5. Challenge your audience to think differently or take action, e.g. what impact could they make?

6. Give your audience actions to help share your message.

7. Promote your upcoming events or workshops

8. Asking your audience to become a volunteer.

9. Direct your audience to learn more about your website.

10. If you are a book author, encourage your audience to engage with your book.

6 Questions to Generate an Ending for Your Presentation

You’ve told an engaging story, but why end your presentation without leaving your audience a clear message or call to action?

Here are six great questions you can ask yourself to generate an ending for your presentation or keynote talk.

• What impression would you want to leave your audience with?
• What is the big idea you want to leave them with?
• What action should they take next?
• What key point should you remember 72 hours after your presentation?
• What do you want them to feel?
• What is the key takeaway for them to understand?

What to Say After Ending a Presentation?

When you get to the end of a book, you don’t see the author say, “thank you for reading my last chapter.” Of course, there is no harm in thanking the audience after your presentation ends, but don’t make that the last words you speak.

Think of the ending of the presentation as the final chapter of an epic novel. It’s your chance to leave a lasting impression on the audience. Close with an impactful ending and leave them feeling empowered, invigorated and engaged.

• Leave a lasting impression.
• Think of it as the last chapter of a book.
• Conclude with a thought or question.
• Leave the audience with a specific action or next step.

How to End a Presentation with Style?

There are many great ways you can end your presentation with style. Are you ready to drop the mic?

Ensure your closing slide is punchy, has a clear headline, or uses a thought-provoking image.

You want to capture the audience’s attention before closing the presentation. Make sure the fonts you choose and are clear and easy to read. And What are the Best Colours for Your PowerPoint presentation? Use them wisely.

Do you need to consider adding a link? If you add links to your social media accounts, use icons and buttons to make them easy to see. Add a link to each button or icon. By doing this, if you send the PDF slides to people, they can follow the links to your various accounts.

What Should you Remember?

💡 If you take one thing away from this post, it’s to lose the traditional ending slides. Let’s move on from the “Thank you for your attention.” or “Any questions.” slides.

These don’t help you or the audience. Respect them and think about what they should do next. You may be interested to learn 3 Tactics to Free Your Presentation Style to help you connect to your audience.

Create stunning presentations with our templates, toolkits and guides.

Illiya Vjestica

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Blog Marketing How To End A Presentation & Leave A Lasting Impression

How To End A Presentation & Leave A Lasting Impression

Written by: Krystle Wong Aug 09, 2023

So you’ve got an exciting presentation ready to wow your audience and you’re left with the final brushstroke — how to end your presentation with a bang. 

Just as a captivating opening draws your audience in, creating a well-crafted presentation closing has the power to leave a profound and lasting impression that resonates long after the lights dim and the audience disperses.

In this article, I’ll walk you through the art of crafting an impactful conclusion that resonates with 10 effective techniques and ideas along with real-life examples to inspire your next presentation. Alternatively, you could always jump right into creating your slides by customizing our professionally designed presentation templates . They’re fully customizable and require no design experience at all! 

Click to jump ahead:

Why is it important to have an impactful ending for your presentation?

10 effective presentation closing techniques to leave a lasting impression, 7 things to put on a conclusion slide.

• 5 real-life exceptional examples of how to end a presentation

6 mistakes to avoid in concluding a presentation

Faqs on how to end a presentation, how to create a memorable presentation with venngage.

People tend to remember the beginning and end of a presentation more vividly than the middle, making the final moments your last chance to make a lasting impression. 

An ending that leaves a lasting impact doesn’t merely mark the end of a presentation; it opens doors to further exploration. A strong conclusion is vital because it:

• Leaves a lasting impression on the audience.
• Reinforces key points and takeaways.
• Motivates action and implementation of ideas.
• Creates an emotional connection with the audience.
• Fosters engagement, curiosity and reflection.

Just like the final scene of a movie, your presentation’s ending has the potential to linger in your audience’s minds long after they’ve left the room. From summarizing key points to engaging the audience in unexpected ways, make a lasting impression with these 10 ways to end a presentation:

1. The summary

Wrap up your entire presentation with a concise and impactful summary, recapping the key points and main takeaways. By doing so, you reinforce the essential aspects and ensure the audience leaves with a crystal-clear understanding of your core message.

2. The reverse story

Here’s a cool one: start with the end result and then surprise the audience with the journey that led you to where you are. Share the challenges you conquered and the lessons you learned, making it a memorable and unique conclusion that drives home your key takeaways.

Alternatively, customize one of our cool presentation templates to capture the attention of your audience and deliver your message in an engaging and memorable way

3. The metaphorical prop

For an added visual touch, bring a symbolic prop that represents your message. Explain its significance in relation to your content, leaving the audience with a tangible and unforgettable visual representation that reinforces your key concepts.

4. The audience engagement challenge

Get the audience involved by throwing them a challenge related to your informational presentation. Encourage active participation and promise to share the results later, fostering their involvement and motivating them to take action.

5. The memorable statistic showcase

Spice things up with a series of surprising or intriguing statistics, presented with attention-grabbing visual aids. Summarize your main points using these impactful stats to ensure the audience remembers and grasps the significance of your data, especially when delivering a business presentation or pitch deck presentation .

Transform your data-heavy presentations into engaging presentations using data visualization tools. Venngage’s chart and graph tools help you present information in a digestible and visually appealing manner. Infographics and diagrams can simplify complex concepts while images add a relatable dimension to your presentation. 

6. The interactive story creation

How about a collaborative story? Work with the audience to create an impromptu tale together. Let them contribute elements and build the story with you. Then, cleverly tie it back to your core message with a creative presentation conclusion.

7. The unexpected guest speaker

Introduce an unexpected guest who shares a unique perspective related to your presentation’s theme. If their story aligns with your message, it’ll surely amp up the audience’s interest and engagement.

8. The thought-provoking prompt

Leave your audience pondering with a thought-provoking question or prompt related to your topic. Encourage reflection and curiosity, sparking a desire to explore the subject further and dig deeper into your message.

9. The empowering call-to-action

Time to inspire action! Craft a powerful call to action that motivates the audience to make a difference. Provide practical steps and resources to support their involvement, empowering them to take part in something meaningful.

10. The heartfelt expression

End on a warm note by expressing genuine gratitude and appreciation for the audience’s time and attention. Acknowledge their presence and thank them sincerely, leaving a lasting impression of professionalism and warmth.

Not sure where to start? These 12 presentation software might come in handy for creating a good presentation that stands out. 

Remember, your closing slides for the presentation is your final opportunity to make a strong impact on your audience. However, the question remains — what exactly should be on the last slide of your presentation? Here are 7 conclusion slide examples to conclude with a high note:

1. Key takeaways

Highlight the main points or key takeaways from your presentation. This reinforces the essential information you want the audience to remember, ensuring they leave with a clear understanding of your message with a well summarized and simple presentation .

2. Closing statement

Craft a strong closing statement that summarizes the overall message of your presentation and leaves a positive final impression. This concluding remark should be impactful and memorable.

3. Call-to-action

Don’t forget to include a compelling call to action in your final message that motivates the audience to take specific steps after the presentation. Whether it’s signing up for a newsletter, trying a product or conducting further research, a clear call to action can encourage engagement.

4. Contact information

Provide your contact details, such as email address or social media handles. That way, the audience can easily reach out for further inquiries or discussions. Building connections with your audience enhances engagement and opens doors for future opportunities.

Use impactful visuals or graphics to deliver your presentation effectively and make the conclusion slide visually appealing. Engaging visuals can captivate the audience and help solidify your key points.

Visuals are powerful tools for retention. Use Venngage’s library of icons, images and charts to complement your text. You can easily upload and incorporate your own images or choose from Venngage’s library of stock photos to add depth and relevance to your visuals.

6. Next steps

Outline the recommended next steps for the audience to take after the presentation, guiding them on what actions to pursue. This can be a practical roadmap for implementing your ideas and recommendations.

7. Inspirational quote

To leave a lasting impression, consider including a powerful and relevant quote that resonates with the main message of your presentation. Thoughtful quotes can inspire and reinforce the significance of your key points.

Whether you’re giving an in-person or virtual presentation , a strong wrap-up can boost persuasiveness and ensure that your message resonates and motivates action effectively. Check out our gallery of professional presentation templates to get started.

5 real-life exceptional examples of how to end a presentation 

When we talk about crafting an exceptional closing for a presentation, I’m sure you’ll have a million questions — like how do you end a presentation, what do you say at the end of a presentation or even how to say thank you after a presentation. 

To get a better idea of how to end a presentation with style — let’s delve into five remarkable real-life examples that offer valuable insights into crafting a conclusion that truly seals the deal: 

1. Sheryl Sandberg 

In her TED Talk titled “Why We Have Too Few Women Leaders,” Sheryl Sandberg concluded with an impactful call to action, urging men and women to lean in and support gender equality in the workplace. This motivational ending inspired the audience to take action toward a more inclusive world.

2. Elon Musk

Elon Musk often concludes with his vision for the future and how his companies are working towards groundbreaking advancements. His passion and enthusiasm for pushing the boundaries of technology leave the audience inspired and eager to witness the future unfold.

3. Barack Obama

President Obama’s farewell address concluded with an emotional and heartfelt expression of gratitude to the American people. He thanked the audience for their support and encouraged them to stay engaged and uphold the values that define the nation.

4. Brené Brown 

In her TED Talk on vulnerability, Brené Brown ended with a powerful quote from Theodore Roosevelt: “It is not the critic who counts… The credit belongs to the man who is actually in the arena.” This quote reinforced her message about the importance of embracing vulnerability and taking risks in life.

5. Malala Yousafzai

In her Nobel Peace Prize acceptance speech, Malala Yousafzai ended with a moving call to action for education and girls’ rights. She inspired the audience to stand up against injustice and to work towards a world where every child has access to education.

For more innovative presentation ideas , turn ordinary slides into captivating experiences with these 15 interactive presentation ideas that will leave your audience begging for more.

So, we talked about how a good presentation usually ends. As you approach the conclusion of your presentation, let’s go through some of the common pitfalls you should avoid that will undermine the impact of your closing:

1. Abrupt endings

To deliver persuasive presentations, don’t leave your audience hanging with an abrupt conclusion. Instead, ensure a smooth transition by providing a clear closing statement or summarizing the key points to leave a lasting impression.

2. New information

You may be wondering — can I introduce new information or ideas in the closing? The answer is no. Resist the urge to introduce new data or facts in the conclusion and stick to reinforcing the main content presented earlier. By introducing new content at the end, you risk overshadowing your main message.

3. Ending with a Q&A session

While Q&A sessions are valuable , don’t conclude your presentation with them. Opt for a strong closing statement or call-to-action instead, leaving the audience with a clear takeaway.

4. Overloading your final slide

Avoid cluttering your final slide with too much information or excessive visuals. Keep it clean, concise and impactful to reinforce your key messages effectively.

5. Forgetting the call-to-action

Most presentations fail to include a compelling call-to-action which can diminish the overall impact of your presentation. To deliver a persuasive presentation, encourage your audience to take specific steps after the talk, driving engagement and follow-through.

6. Ignoring the audience

Make your conclusion audience-centric by connecting with their needs and interests. Avoid making it solely about yourself or your achievements. Instead, focus on how your message benefits the audience.

What should be the last slide of a presentation?

The last slide of a presentation should be a conclusion slide, summarizing key takeaways, delivering a strong closing statement and possibly including a call to action.

How do I begin a presentation?

Grabbing the audience’s attention at the very beginning with a compelling opening such as a relevant story, surprising statistic or thought-provoking question. You can even create a game presentation to boost interactivity with your audience. Check out this blog for more ideas on how to start a presentation . 

How can I ensure a smooth transition from the body of the presentation to the closing? 

To ensure a smooth transition, summarize key points from the body, use transition phrases like “In conclusion,” and revisit the main message introduced at the beginning. Bridge the content discussed to the themes of the closing and consider adjusting tone and pace to signal the transition.

How long should the conclusion of a presentation be?

The conclusion of a presentation should typically be around 5-10% of the total presentation time, keeping it concise and impactful.

Should you say thank you at the end of a presentation?

Yes, saying thank you at the end of a PowerPoint presentation is a courteous way to show appreciation for the audience’s time and attention.

Should I use presentation slides in the concluding part of my talk? 

Yes, using presentation slides in the concluding part of your talk can be effective. Use concise slides to summarize key takeaways, reinforce your main points and deliver a strong closing statement. A final presentation slide can enhance the impact of your conclusion and help the audience remember your message.

Should I include a Q&A session at the end of the presentation?

Avoid Q&A sessions in certain situations to ensure a well-structured and impactful conclusion. It helps prevent potential time constraints and disruptions to your carefully crafted ending, ensuring your core message remains the focus without the risk of unanswered or off-topic questions diluting the presentation’s impact.

Is it appropriate to use humor in the closing of a presentation?

Using humor in the closing of a presentation can be appropriate if it aligns with your content and audience as it can leave a positive and memorable impression. However, it’s essential to use humor carefully and avoid inappropriate or offensive jokes.

How do I manage nervousness during the closing of a presentation?

To manage nervousness during the closing, focus on your key points and the main message you want to convey. Take deep breaths to calm your nerves, maintain eye contact and remind yourself that you’re sharing valuable insights to enhance your presentation skills.

Creating a memorable presentation is a blend of engaging content and visually captivating design. With Venngage, you can transform your ideas into a dynamic and unforgettable presentation in just 5 easy steps: 

• Choose a template from Venngage’s library: Pick a visually appealing template that fits your presentation’s theme and audience, making it easy to get started with a professional look.
• Craft a compelling story or outline: Organize your content into a clear and coherent narrative or outline the key points to engage your audience and make the information easy to follow.
• Customize design and visuals: Tailor the template with your brand colors, fonts and captivating visuals like images and icons, enhancing your presentation’s visual appeal and uniqueness. You can also use an eye-catching presentation background to elevate your visual content. 
• Incorporate impactful quotes or inspiring elements: Include powerful quotes or elements that resonate with your message, evoking emotions and leaving a lasting impression on your audience members
• Utilize data visualization for clarity: Present data and statistics effectively with Venngage’s charts, graphs and infographics, simplifying complex information for better comprehension.

Additionally, Venngage’s real-time collaboration tools allow you to seamlessly collaborate with team members to elevate your presentation creation process to a whole new level. Use comments and annotations to provide feedback on each other’s work and refine ideas as a group, ensuring a comprehensive and well-rounded presentation.

Well, there you have it—the secrets of how to conclude a presentation. From summarizing your key message to delivering a compelling call to action, you’re now armed with a toolkit of techniques that’ll leave your audience in awe.

Now go ahead, wrap it up like a pro and leave that lasting impression that sets you apart as a presenter who knows how to captivate, inspire and truly make a mark.

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End of presentation: 7 examples for the perfect conclusion

Ending a presentation is like adding the last stroke of a painter's brush - it rounds off the overall picture and creates a lasting impression. But how do you create a powerful end to a presentation that the audience will remember? Let's discover the secret together in this article.

What do you say at the end of a presentation?

You have given a convincing presentation, addressed everything important and got your message across effectively. Now you are faced with the challenge of finding a successful conclusion. This is where the right words matter. A simple "That's it" or "Thank you for your attention" will probably not be remembered by your audience. Instead, you can use a summary of your main points, a call-to-action or a catchy conclusion to leave a strong impression.

Why the end of your presentation is so important?

The end of a presentation is your last chance to leave a lasting impression. It gives you the opportunity to reinforce your message and inspire your audience, or spur them into action. It's not just about wrapping up your presentation, it's about ending it with a bang. Use this opportunity to reiterate your core message and make a strong emotional connection with your audience.

The principle of the recency effect

The recency effect states that people remember best what they heard last. This underlines why the end of your presentation is so important. If you design the end of your presentation effectively, your audience is more likely to remember it. Use this psychological phenomenon to your advantage and ensure that your conclusions and calls to action are remembered.

Presentation end: 7 examples to leave a lasting impression

• Summarize the main points: Repeat the main points of your presentation to reinforce them.
• Call-to-action: Ask your audience to perform a specific action or take a next step.
• Quote: A relevant and powerful quote can leave a lasting impression.
• Story or anecdote: A short, relevant story or anecdote can create an emotional connection and stick in the audience's mind.
• Questions: Ask a rhetorical or open-ended question that is thought-provoking.
• Surprising statistic or fact: An impressive statistic or fact can make a strong impression.
• Humorous remark: A funny remark or joke can lighten the mood and ensure a positive ending.

How to formulate a strong presentation ending

Formulating a strong presentation ending requires practice and creativity. Try to convey your core message in a way that suits your audience and your topic. Remember that your goal is to leave a lasting impression. Be clear, concise and engaging. Use metaphors or stories to illustrate your points and use rhetorical devices such as repetition and triples to reinforce your message. Here are some examples of how you can conclude your presentation:

• Summary and outlook: "Today we discussed the challenges and solutions for our product development. By implementing these solutions, our company will be even more innovative and efficient in the future."
• Call to action: "Now you know the advantages of our product. Let's exploit the opportunities that arise from this together. Let's start implementing it today!"
• Interaction question: "What do you think of these suggestions? Which measures do you see as a priority to achieve our goals?"
• Inspirational quote: "As Albert Einstein said: 'Life is like riding a bicycle. To keep your balance, you have to keep moving'. So let's keep moving and pursue our goals together."
• Positive outlook: "I am confident that with these strategies we can achieve our goals and continue our success."

Each of these closing formulations has its strengths. Choose the one that best suits your style, your audience and your topic. Find out here how you can structure your presentation to create the perfect ending.

Presentation end - Rhetorical questions as a tool

The dos and don'ts for a successful end to a presentation.

It is crucial to design this finale in such a way that it is effective and memorable. To help you do this, here's a clear list of dos and don'ts to keep in mind at the end of your presentation. These tips will give you guidance to captivate your audience until the curtain falls.

How long should the end of a presentation last?

Make the end of the presentation fun.

Humor can be a great way to end your presentation in a light and enjoyable way. A joke or funny anecdote can lighten the mood and make your audience laugh. However, make sure the humor is appropriate and relevant to your topic.

What comes at the end of the presentation?

The closing slide of your presentation is your last chance to make a lasting impression. It should summarize your main points and include a call-to-action. You can also include your contact details or links to further resources. Make the closing slide engaging and easy to read to reinforce your message.

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End of presentation: the art of making a lasting impression.

The end of your presentation is more than just a conclusion. It's your chance to leave a lasting impression, reinforce your message and inspire your audience to take action. Take advantage of this opportunity and use techniques such as repeating your main points, asking rhetorical questions or adding humor to end your presentation effectively. Remember the principle of the recency effect and design your presentation to be memorable. No matter which method you choose, be authentic and stay true to yourself. Your audience will thank you for it.

Checklist: Effective end of presentation

This checklist will help you evaluate the effectiveness of your presentation ending and make sure you've covered all the important aspects. From the clarity of your message to the emotional resonance, these points are crucial to captivating your audience and leaving a lasting impression.

• Clarity of message: Has the main message of your presentation been clearly communicated?
• Answering audience questions: Were relevant questions from the audience addressed during or at the end of your presentation
• Visual impact: Was a strong, powerful image or graphic used effectively to reinforce the message?
• Audience engagement: Were techniques such as direct questions, interactive elements or calls to action used to actively engage the audience?
• Emotional resonance: Did the end of your presentation evoke an emotional response, be it inspiration, thoughtfulness or joy?
• Summary of content: Were the main points of your presentation summarized clearly and concisely?
• Lasting impression: Does the end of your presentation leave a strong, lasting image in the minds of your audience?

Case study: Impressive presentation endings

There are presentations that continue to occupy and inspire us long after they have finished. It's often the ending that leaves a lasting impression. To understand how to design a professional presentation ending, let's take a look at two case studies.

Steve Jobs at Apple product launches

Jobs' famous "One More Thing..." technique was a masterstroke in the art of presentation. After introducing a series of products or features during the presentation, it seemed as if he had reached the end. But then came the moment everyone was waiting for: Jobs returned to the stage, often with the words "There's one more thing...". These words caused great anticipation and excitement in the audience. This approach was more than just a clever finish. It became a trademark of Apple events and a synonym for innovation and surprise. The "One More Thing..." moments were often the introduction of groundbreaking products or features that would shape the technology world. This technique not only enhanced the impact of the presentation, but also left a sense of awe and curiosity.

The power of storytelling in TED Talks

TED Talks have established themselves worldwide as a platform for some of the most inspiring and influential presentations. A key element that sets TED presentations apart is the way speakers end their talks - often with a personal story or transformative experience. These stories are not only poignant, but also a powerful tool to reinforce the message of the presentation.

Presentation end - Frequently asked questions & answers

How do you end a presentation appropriately.

A good ending to a presentation includes a summary of the main points, a convincing conclusion, words of thanks and a willingness to answer questions.

What phrases are suitable for closing a presentation?

Possible phrases could be: "To conclude...", "To summarize...", "In conclusion, I would like to say...", "This brings me to the end of my presentation...".

Should you ask questions at the end of the presentation?

Yes, it is common and recommended to open a Q&A session at the end of the presentation to clear up any ambiguities and encourage dialog.

How should you respond to questions that you cannot answer?

It is important to be honest and admit if you cannot answer a question. You can offer to provide the answer later or ask the audience if someone else can answer the question.

What should you do if no questions are asked?

If no questions are asked, you can ask some prepared questions to stimulate discussion or highlight other aspects of the topic.

How do you thank the audience at the end of a presentation?

A simple "Thank you for your attention" or "Thank you for taking the time to listen to my presentation" is an appropriate way to say thank you.

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How to Close Your Presentation in English Powerfully [+ FREE Presentation Checklist]

May 9, 2018 | Business Professional English , Free Resource , Public Speaking & Presentations

This lesson has been updated from its original posting in 2016.

You’re giving your presentation in English. You have just two minutes left. And it’s time for the conclusion …

Did you know most people only remember the first and last things you tell them? It’s true.

If you are giving a presentation in English, then you definitely want people to remember what you say at the end. And this means your closing must be powerful!

You’ve worked hard on your presentation. You searched for information online. You couldn’t sleep at night. You felt nervous about making mistakes. You spent hours preparing. You reviewed the grammar and vocabulary. You worried about someone asking a question. You practiced and practiced and practiced.

And now it’s the last two minutes. This is the last opportunity for your audience to hear your key points. It is the last chance you have to help your audience remember your comments.

A closing in a presentation should be short and clear. It should summarize your key points. And, most importantly, it should be powerful.

In today’s lesson, you’re going to learn about 3 ways to make your closing more powerful. Plus you’ll learn useful key expressions you can use in your presentation.

3 steps to a powerful closing in your presentation.

Lesson by Annemarie

3 Strategies to Close Your Presentation Powerfully

Use these 3 strategies in your conclusion to:

• recapture your audience’s attention
• get your audience to focus and remember your key points
• help your audience connect with you and your topic
• end your presentation powerfully

One: Include a Call to Action (CTA)

Is there something you want your audience to do or think after your presentation. Do you want them to take action? Tell your audience exactly what you want them to do with a Call to Action.

Here’s my example:

“ After you finish today’s lesson, please take 2 minutes to  leave a comment about your experience with presentations. You can share your thoughts or ask questions in the comments section at the bottom of this lesson – it’s the perfect place to join a discussion on this topic.”

A couple useful expressions to help you introduce your CTA is:

• To close, I’d like to ask you to do this one thing…
• And finally, before you leave the conference today, please take two minutes to…

Two: End with a Powerful/Inspirational Quote

Is there one thing you really want your audience to remember? Or is there a specific feeling you want your audience to have after your presentation?

Using a powerful quote can help you do that. You could introduce a great quote or interesting statistic with:

• I’d like to finish with this powerful/interesting/wonderful/inspiring/ quote from …
• And finally, let’s finish up today’s discussion with this surprising/useful/shocking/hopeful statistic …

Here are some example quotes that might help people be prepared to take action or to think differently. But remember! Always match the quote or statistic to your topic:

“In the end, we will remember not the words of our enemies, but the silence of our friends.”  – Martin Luther King, Jr. “Sometimes we stare so long at a door that is closing that we see too late the one that is open.”  – Alexander Graham Bell

Three: Add a Surprising Fact or Statistic

Is there something you’d love for your audience to think about after your presentation? Is there a statistic or fact that will help someone remember your key points?

A surprising fact can also help re-engage your audience, it will snap their attention back to you.

For example:

Did you know that the human brain’s capacity is limitless – that’s great new right? BUT … did you also know that a person is likely to remember only 25% of a presentation after 24 hours?

Uh oh. That is why it’s SO important to have a powerful ending! Remember: the key is to find a statistic or fact that connects directly to your topic.

Useful Language to Close Your Presentation

Summarize Your Key Points & Close Your Presentation

• That brings us to the end of the presentation. I’d like to summarize by saying …
• That concludes my presentation. However, I’d like to quickly summarize the main points or takeaways.
• And on that final note, that concludes my presentation.
• To quickly recap, I’d like you to remember these key points …
• To summarize …
• In conclusion …
• I’d like to bring this presentation to a close with …
• I’d like to close this talk with …
• So, this concludes the focus of discussion today. To end, I’d like to highlight …
• This concludes [name/title of the section] so let’s move on to the final comments.

Thank Your Audience

• I sincerely appreciate your attention today/this evening/this morning.
• And that brings us to the end. I’d like to thank you for your time and attention today.
• Thank you so much for your interest and attention.
• At this time, I’d like to have my colleague speak so I’ll finish up by saying thank you for your attention.
• I can see that our time is just about up so to finish I’d like to say thank you.
• I sincerely appreciate that I’ve had this opportunity to present to you.
• If there is one thing I would like you to remember from today’s presentation it’s …

Take Questions

• If anyone has any questions, I’d be happy to open up the discussion.
• If anyone has any questions, please feel free to ask now and I’ll do my best to answer.
• Would anyone like to ask any questions?
• I would now be interested to hear from you with your thoughts or questions.
• Now let’s move on to some Q&A. (Q&A = Questions and Answers)

Provide Next Steps or Contact Information

• If you would like more information, here is a list of useful resources/websites.
• If anyone who like more information or has questions, please feel free to contact me at: [include contact info]
• Here is a list for further reading on this topic. (Include the list of books or websites.)

Get the complete Presentations in English Series:

Part 1: How to Prepare for Your Presentation in English

Part 2:  How to Start with a Great Introduction in Your Presentation

Part 3:  How to Organize Your Presentation in English

Part 4: How to End Your Presentation Powerfully

After you’ve watched the video and reviewed the lesson, I’d love to hear from you!

Tell me about the best presentation you ever heard. Who gave the presentation? And why do you remember it? Share what you remember in the comments section below.

And for the bonus question!! Have you given a presentation in English? What tips or advice would you like to share with others? You can add your advice in the comments section.

Thank you so much for joining me!

~ Annemarie

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I accidentally found your page while working on my English video presentation. It’s really helpful. Thanks soooo much 🙂

I’m very glad to know it was helpful!

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great video series. thank you so much. you mentioned that you had a downloadable checklist in the final video. where could I find this thanks?

Hi Ellie, I’m glad the series was helpful.

When you visit the lesson, there should be an image that pops up with an opportunity to get the download. If you don’t see it, please let me know so I can fix it.

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Great website. I found a typo in on the presentation closings page “Useful Langauge to Close Your Presentation”.

Good eyes! Thanks so much for the note. We’ve fixed the typo.

Dear Annemarie, thank you so much for sharing. 

Dear Annemarie, thank you so much for sharing. I learned so much from your 4 videos and I will work on improving my presentation skills. Love your spirit of excellence. For me as a presenter, its important i am passionate about the topic i share and audience will be able to apply some of the learnings in their life. Thank you Annemarie. I love your voice too. Stay blessed.

I watch continuously watched ur 4 videos and U r a great teacher.Thanks for making such purposeful videos.

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hey Annemarie could you help me in ending my presentation on mental health. it is a school presentation for MUN

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Hi Hammad, I don’t at this time but it’s definitely something I’m thinking about.

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How to end a presentation in english: methods and examples.

• By Matthew Jones

Naturally, the way you end a presentation will depend on the setting and subject matter. Are you pitching an idea to your boss? Are you participating in a group presentation at school? Or are you presenting a business idea to potential investors? No matter the context, you’ll want to have a stellar ending that satisfies your audience and reinforces your goals.

So, do you want to learn how to end a presentation with style? Wondering how to end an informative speech? Or do you want to know how to conclude a Powerpoint presentation with impact? We’re here to help you learn how to end a presentation and make a great impression!

How to End a Presentation: 3 Effective Methods

Every presentation needs a great beginning, middle, and end. In this guide, we will focus on crafting the perfect conclusion. However, if you’d like to make sure that your presentation sounds good from start to finish, you should also check out our guide on starting a presentation in English .

Though there are many ways to end a presentation, the most effective strategies focus on making a lasting impression on your audience and reinforcing your goals. So, let’s take a look at three effective ways to end a presentation:

1. Summarize the Key Takeaways

Most presenters either make an argument (i.e. they want to convince their audience to adopt their view) or present new or interesting information (i.e. they want to educate their audience). In either case, the presentation will likely consist of important facts and figures. The conclusion gives you the opportunity to reiterate the most important information to your audience.

This doesn’t mean that you should simply restate everything from your presentation a second time. Instead, you should identify the most important parts of your presentation and briefly summarize them.

This is similar to what you might find in the last paragraph of an academic essay. For example, if you’re presenting a business proposal to potential investors, you might conclude with a summary of your business and the reasons why your audience should invest in your idea.

2. End with a CTA (Call-To-Action)

Ending with a Call-To-Action is one of the best ways to increase audience engagement (participation) with your presentation. A CTA is simply a request or invitation to perform a specific action. This technique is frequently used in sales or marketing presentations, though it can be used in many different situations.

For example, let’s say that you’re giving an informational presentation about the importance of hygiene in the workplace. Since your goal is to educate your audience, you may think that there’s no place for a CTA.

On the contrary, informational presentations are perfect for CTA’s. Rather than simply ending your presentation, you can direct your audience to seek out more information on the subject from authorities. In this case, you might encourage listeners to learn more from an authoritative medical organization, like the World Health Organization (WHO).

3. Use a Relevant Quote

It may sound cliche, but using quotes in your closing speech is both memorable and effective. However, not just any quote will do. You should always make sure that your quote is relevant to the topic. If you’re making an argument, you might want to include a quote that either directly or indirectly reinforces your main point.

Let’s say that you’re conducting a presentation about your company’s mission statement. You might present the information with a Powerpoint presentation, in which case your last slide could include an inspirational quote. The quote can either refer to the mission statement or somehow reinforce the ideas covered in the presentation.

Formatting Your Conclusion

While these 3 strategies should give you some inspiration, they won’t help you format your conclusion. You might know that you want to end your presentation with a Call-To-Action, but how should you “start” your conclusion? How long should you make your conclusion? Finally, what are some good phrases to use for ending a presentation?<br>

Examples of a Good Conclusion

In conclusion, I believe that we can increase our annual revenue this year. We can do this with a combination of increased efficiency in our production process and a more dynamic approach to lead generation. If we implement these changes, I estimate that annual revenue will increase by as much as 15%.

The example above shows a good conclusion for a business presentation. However, some people believe that the term in conclusion is overused. Here’s how to end a presentation using transition words similar to in conclusion .

Transition words help your audience know that your presentation is ending. Try starting your conclusion with one of these phrases:

• To summarize

However, transition words aren’t always necessary. Here are a few good ways to end a presentation using a different approach.

• Summarize Key Takeaways : There are two things that I’d like you to remember from today’s presentation. First, we are a company that consults startups for a fraction of the cost of other consultation services. And second, we have a perfect record of successfully growing startups in a wide variety of industries. If anything was unclear, I’d be happy to open the floor to questions.
• Make a Call-To-Action : I am very passionate about climate change. The future of the planet rests on our shoulders and we are quickly running out of time to take action. That said, I do believe that we can effect real change for future generations. I challenge you to take up the fight for our children and our children’s children.
• Use a Relevant Quote: I’d like to end my presentation with one of my favorite quotes: “Ask not what your country can do for you — ask what you can do for your country.”

As you can see, your conclusion does not need to be very long. In fact, a conclusion should be short and to the point. This way, you can effectively end your presentation without rambling or adding extraneous (irrelevant) information.

How to End a Presentation in English with Common Phrases

Finally, there are a few generic phrases that people frequently use to wrap up presentations. While we encourage you to think about how to end a presentation using a unique final statement, there’s nothing wrong with using these common closing phrases:

• Thank you for your time.
• I appreciate the opportunity to speak with you today.
• I’ll now answer any questions you have about (topic).
• If you need any further information, feel free to contact me at (contact information).

We hope this guide helps you better understand how to end a presentation ! If you’d like to find out more about how to end a presentation in English effectively, visit Magoosh Speaking today!

Matthew Jones

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How to End a Presentation (Tips + Examples)

Sudarshan Somanathan

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July 20, 2024

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‘Thank you for your time. Any questions?’ 

And with that, you just lost your chance to reinforce your key points and motivate your audience to take the next step.

You’re not alone. We are all guilty of ending presentations abruptly or with a blanket statement at least once.

Many professionals struggle to end a presentation effectively. Just as starting strong is crucial, ending on a high note is as well. 

It’s not merely about summarizing—it’s about leaving your audience with a compelling call to action or a thought-provoking insight that encourages them to apply your ideas. 

Keep reading if you’re eager to learn how to end a presentation and leave a lasting impact after a presentation. 📖

Why Your Presentation Needs a Great Conclusion

Strategies for ending your presentation strong, the worst ways to end a presentation, power phrases for concluding a presentation, appropriate visual content for the conclusion slide, additional tips on presentation closure, make your presentation impactful with clickup.

The conclusion of a presentation is not just a formality but a critical component that reinforces the purpose and thesis, solidifies key points, and leaves a lasting impact on the audience. 

A good introduction for your presentation is important as it grabs attention, sets the tone, introduces the topic, and outlines the structure of the information you will present. 

Similarly, a strong conclusion is crucial because it serves multiple functions, such as:

• Summarizing main themes: It provides a brief recap of the key points discussed
• Leaving a noteworthy takeaway: It prompts the audience to think further and take specific actions based on what they’ve learned 
• Graceful exit: It includes a statement that allows the speaker to end their presentation smoothly and confidently

The ultimate goal is to leave your audience with a clear understanding of your presentation’s intent and effectively drive home your message. To achieve this, emphasize your presentation’s purpose , summarize key takeaways , and revisit your thesis statement in the conclusion.

Restating the purpose ensures that the audience remembers the key points while revisiting the thesis statement—the backbone of your presentation—reminds them of the core message and its significance. 

By tying the thesis to your concluding remarks, you create a cohesive and compelling narrative that leaves a lasting and memorable impression.

From adding interactive elements to reflecting on your opening statement, there are many ways to spruce up your presentation.

Here are some strategies you can apply. 👇🏼

1. Adapting to audience demographics

Understanding your audience demographics—including age, gender, expertise, education, or tenure —helps you tailor your presentation for maximum impact and effectiveness. It ensures that your presentation connects deeply with audience members and achieves its intended goals, ultimately helping you achieve great meeting outcomes .

Knowing your audience—whether they are seasoned executives, young professionals, or industry experts—helps determine whether to maintain a straightforward delivery or employ engaging strategies and examples to sustain their attention.

Suppose you’re speaking to investors and financial analysts with extensive experience and limited time. You will:

• Recap your team’s financial performance and market trends
• Quantify ROI and highlight value propositions
• Emphasize transparency in financial reporting
• Close with a clear call to action for investor support and funding 

In contrast, when presenting to a young and energetic marketing team with less experience, you will:

• Use stories to show how strategies align with team goals
• Encourage an interactive Q&A session
• Establish a feedback loop 
• Highlight learning opportunities from strategy execution 

2. Reiterating key points and the core message

Conducting client meetings can be daunting and require significant effort and commitment. 

Imagine your client forgetting the main points after all that hard work and detailed discussion. That’s why it is so important to reiterate your presentation’s key points and core message.

By summarizing your overall message, you ensure your audience understands the purpose of your presentation and leaves with a clear takeaway , thereby giving your entire presentation a sense of completeness.

Ways to achieve this include:

• Asking a question at the very beginning and answering it conclusively at the end 
• Concluding with a relevant story from the introduction, using it to reinforce the core message
• Using memorable phrases throughout and repeating them in the conclusion

3. Leveraging a thought circle approach

Humans naturally seek closure in every situation, whether they are completing a task, dealing with a relationship, or concluding a presentation. 

In a presentation context, closure is achieved through the concept of a thought circle —ending where you started from.

Restating your opening statement in the conclusion creates a satisfying sense of closure for your audience. 

This technique reinforces your presentation’s purpose, improves audience understanding, and ensures they remember your key message clearly.

Here are some practical ways to mirror your opening statement: 

• Revisit a surprising statistic 
• Offer a new perspective or angle on a story you introduced in the beginning 
• Start your presentation with a joke, weave it through the event, and use it to drive your key point home during the conclusion

4. Initiating audience interaction 

Ending a presentation on a high note can be challenging, but involving your audience can make a big difference. It makes you more engaging, reinforces your key points, and ensures better retention, helping you leave a lasting impression. 

Instead of just having an informational presentation with a Q&A session at the end, consider the following ways to encourage your audience to interact with you:

• Reflect on learning: Let’s think about what we’ve covered today. Who can tell me how to spot a phishing email without opening it?
• Interactive quiz: Alright, let’s have a quick quiz—no grades! Can anyone shout out the top three ways to increase employee retention? Let’s start with number one!
• Asking directly: Invite attendees to share their thoughts right after you finish
• Pose a rhetorical question: Challenge the audience to think about the implications of your message

Keep in mind that not every approach will suit every presentation. Use these strategies when they align with your topic and audience.

5. Using digital tools like ClickUp

Using AI tools for presentations can significantly enhance the quality of your presentation, reducing the stress of doing everything from scratch, saving time, and having more impact on your presentation. 

ClickUp—an all-in-one productivity app with a built-in AI assistant—offers a suite of features designed to streamline the creation and delivery of presentations. These features simplify the organization of content, the brainstorming of ideas, and the visual presentation of information.

ClickUp Docs

With ClickUp Docs , you can easily format text, embed media, and link to other resources, making it a complete solution for developing content for your presentation.

Create comprehensive documents to write down presentation notes, outlines, and scripts. 

ClickUp Brain

Generate meeting agendas and presentation briefs to include in your presentation. It can draft specific sections of your presentation. Input your key points and objectives, and ClickUp Brain will generate coherent and polished content that aligns with your message. 

You can also use it to generate a plethora of ideas. Whether you’re starting from scratch or need a fresh perspective on a given topic, ClickUp Brain can provide innovative concepts to kickstart presentation prep and boost your presentation skills.

Whiteboards

Plan the visual elements of your presentation and ensure that complex ideas are communicated clearly. 

Whether you need to sketch a quick diagram or add shapes to represent different elements, ClickUp Whiteboards makes it easy to visualize complex concepts. Collaborate and brainstorm with team members in real time, generating a wealth of ideas that can be refined into presentation content.

ClickUp Clips

Use ClickUp Clips to record your screen while preparing presentation slides or demonstrating software features. This is particularly useful for creating tutorials, walkthroughs, or showcasing data visualizations. 

You can embed clips directly into your presentation, making the content dynamic and engaging, especially for product demos or trainings.

ClickUp Templates

Create engaging and professional presentations with ClickUp’s Presentation Template . It helps you create structured, visually appealing, and easy-to-manage presentations. This template also lets you:

• Gather feedback from team members before finalizing your presentation
• Ensure consistent formatting across different presentations and avoid last-minute errors
• Keep track of all tasks related to the presentation in one centralized location

You can also explore pitch deck templates designed to streamline your workflow. 

💡Pro Tip: If you’re attending an important meeting, meeting note templates offer a convenient alternative to note-taking apps by providing a structured format for writing notes, saving time and effort. These templates ensure all important information is documented for future reference and strategic planning.

Ending a presentation poorly can undermine all the hard work you put into it. Let’s look at some mistakes to avoid when you end a presentation. 👀

A lackluster clos ure

Ending a presentation like this fails to leave a lasting impression on your audience. For example, ending with a vague statement like, ‘ Well, that’s all I have ,’ leaves the audience unsure of the main takeaways. Similarly, closing with an apology, such as, ‘ Sorry if this was a bit confusing, ’ can diminish your credibility.

Instead, close your presentation by revisiting your main theme and clearly stating your desired conclusion. Additionally, ensure your body language remains strong; avoid fidgeting or slumping as you finish.

An unstructured Q&A session

While Q&A sessions can be valuable, they need to be planned well. Suppose you present a compelling argument, but the audience’s questions are tangential or negative. This will lead to a less impactful conclusion.

Instead, consider addressing questions before your conclusion and wrapping up with a strong closing statement. For example, I’ll take a few questions now but will conclude with our key points to ensure everyone leaves with a clear understanding of how to write a report .

No room for interaction   

Ending with a Q&A session has its challenges, but not taking questions at all is even worse, leaving the audience frustrated and unheard. 

For instance, after a detailed product demo, quickly exiting the stage without a Q&A session can leave potential clients with unresolved doubts, reducing the effectiveness of your presentation.

Instead, allocate a specific time for questions and clarify when this will occur. For example, I’ll be taking questions for the next 10 minutes before we wrap up with our final points.

Exceeding the time limit

The best way to end a presentation is on time . Exceeding your allotted time can cause your audience to become restless and disengaged, leading to early departures and diminished impact. 

It also shows your lack of respect for the audience’s time and can reflect poorly on your professionalism.

Stick to your time limit and utilize meeting minutes software , timers, or practice sessions to ensure you stay on track and effectively manage meeting follow-ups. For example, We’ve covered a lot today within an hour, and I’d like to conclude with these final thoughts.

Power phrases help conclude your presentation with confidence and clarity. 

Use these phrases to indicate the end of your presentation, summarize your points, and invite questions. This will ensure that your audience leaves with a clear understanding of your core message and a call to action.

Summarizing points

• In essence, we covered…
• I’ll briefly summarize the main issues…
• Before I end, let me just say…

Inviting questions

• Now, we have time for a few questions
• And now, I’ll be happy to answer any questions you might have
• I’d love to hear your thoughts on…

Appreciating your listeners

• Thank you for being such an engaged audience
• I appreciate your presence here today
• Thank you for your time/attention

Using a call to action

• Take the next step by…
• I encourage each of you to…
• Let’s work together to…

Using closing quotes

• To quote (relevant figure)…
• In the words of (author)…
• As (famous person) once said…

Additional useful phrases

• In this presentation, we talked about…
• If there’s one thing you take away from my presentation…
• Feel free to reach out if you have any questions
• For more information, visit the website linked on the screen

One of the most challenging aspects of enhancing client presentations is ensuring they remain engaging and attention-grabbing, especially at the beginning and end. 

Your last slide should function as a visual billboard.

Avoid ending with a slide that says ‘Thank you!’ or ‘Questions?’. Instead, thank your audience verbally with a smile and maintain eye contact. Your final presentation slide should be a summary slide with relevant and engaging information. 

Here are some examples of what you can include:

All the main points you’ve made

A powerful and inspirational quote

Highlight relevant studies and statistics 

Your call to action

Your name and contact details

Acknowledgments   

Slides for artificial intelligence (ai) presentations.

A lot of us are currently learning to work with AI tools. Naturally, we may need to prepare presentations about these tools, offer training, or hold sessions to clarify doubts.

When crafting AI presentations, your goal is to make technical concepts more understandable, enhance audience comprehension, and create an engaging and memorable experience with visuals.

Below are a few tips: 

• Data visualization: Use graphs, flowcharts, and diagrams to illustrate data trends and model performance, making complex concepts more accessible
• Video recordings: Incorporate videos from sources like YouTube or record yourself while presenting or explaining a concept to enhance engagement and interaction
• Case studies: Present real-world applications with visuals, including before-and-after scenarios to demonstrate AI in action, for example
• Animations and simulations: Use dynamic visuals to demonstrate AI processes for a better understanding

Wrapping up a presentation significantly influences how your message is perceived and remembered. With a few strategic tweaks, you can perfect your conclusion, ensuring your key points resonate with the audience.

Here are a few additional tips to make the best out of those last few minutes of your presentation. 

Add a strong call to action 

A strong call to action (CTA) at the end of a presentation is crucial for motivating your audience to take the next step. A clear CTA directs your audience to sign up for a newsletter, try a product, support a cause, or reflect on shared information.

There are two ways to deliver a CTA:

• Appeal or question: If you’re interested, you can learn more by signing up for our newsletter through the link on the screen
• Challenge or demand: You can continue with your current results or sign up for our newsletter to upgrade your strategy

Regardless of your choice, your CTA should be specific, actionable, and aligned with your objectives. 

Express gratitude 

This is a simple yet powerful way to conclude your presentation. It acknowledges their time and attention, fostering a sense of connection and appreciation. 

Thanking your audience can also leave a positive, lasting impression, making them more likely to remember your message and engage with your content in the future. 

A ‘thank you’ slide can be multifunctional. It can include your contact information and additional resources, such as a QR code linking to social media platforms.

Acknowledge contributors 

Acknowledging team members, collaborators, sponsors, or any other contributors shows that you value teamwork and the support you receive. This builds your reputation as a collaborative leader and encourages others to support you in future endeavors. 

Proper acknowledgment can be as simple as a brief mention or a dedicated slide highlighting their contributions and roles.

For instance, A big thank you to Emily for her outstanding data analysis, which was crucial for our findings, and to Michael for leading the design team with such creativity and vision.

Provide contact information

A business presentation can also be a great networking opportunity. Providing your contact information ensures audience engagement beyond the presentation. 

It offers a pathway for the audience to ask questions, provide feedback, or seek further information. This also helps them remember your name and credentials.

Including multiple forms of contact, such as email, social media handles, and professional networks like LinkedIn, increases the chances of follow-ups and strengthens professional relationships.

Transforming a presentation’s ending and final moments into a memorable experience involves making sure they fit your audience and reinforce your main points. 

However, it takes more than avoiding boring endings or going over time. You need to plan and design your slides and your speaker notes strategically to ensure the key message stays clear and relevant until the very end.

Customize your conclusion according to audience demographics, engage with interactive elements, and use ClickUp’s many features—Docs, Brain, Whiteboards, and Clips—for better collaboration, documentation, and content creation. 

Sign up for ClickUp today and level up your presentations!

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How to End a Presentation The Right Way (+ 3 Downloadable Creative PowerPoint Conclusion Slides)

Ausbert Generoso

Ever been in a presentation that started strong but fizzled out at the end? It’s a common frustration. The conclusion is where your message either sticks or fades away.

But how often have you left a presentation wondering, “Was that it?” A lackluster ending can undermine the impact of an entire presentation. In the digital age, a strong conclusion isn’t just a courtesy; it’s your secret weapon to make your message unforgettable.

In this blog, we’re diving into the art of crafting a powerful ending, making sure your audience doesn’t just understand but gets inspired. Let’s explore the key on how to end a presentation in a way that lingers in your audience’s minds.

Table of Contents

Why having a good presentation conclusion matters.

Understanding why a conclusion is not merely a formality but a critical component is key to elevating your presentation game. Let’s delve into the pivotal reasons why a well-crafted conclusion matters:

🎉 Lasting Impression

The conclusion is the last note your audience hears, leaving a lasting impression. It shapes their overall perception and ensures they vividly remember your key points.

🔄 Message Reinforcement

Think of the conclusion as the reinforcement stage for your central message. It’s the last opportunity to drive home your main ideas, ensuring they are understood and internalized.

📝 Audience Takeaways

Summarizing key points in the conclusion acts as a guide, ensuring your audience remembers the essential elements of your presentation.

💬 Connection and Engagement

A well-crafted conclusion fosters engagement, connecting with your audience on a deeper level through thought-provoking questions, compelling quotes, or visual recaps.

🚀 Motivation for Action

If your presentation includes a call to action, the conclusion plants the seeds for motivation, encouraging your audience to become active participants.

🌟 Professionalism and Polishing

A strong conclusion adds professionalism, showcasing attention to detail and a commitment to delivering a comprehensive and impactful message.

6 Unique Techniques and Components to a Strong Conclusion

As we navigate the art of how to end a presentation, it becomes evident that a powerful and memorable conclusion is not merely the culmination of your words—it’s an experience carefully crafted to resonate with your audience. In this section, we explore key components that transcend the ordinary, turning your conclusion into a compelling finale that lingers in the minds of your listeners.

1. Visual Storytelling through Imagery

What it is:  In the digital age, visuals carry immense power. Utilize compelling imagery in your conclusion to create a visual story that reinforces your main points. Whether it’s a metaphorical image, a powerful photograph, or an infographic summarizing key ideas, visuals can enhance the emotional impact of your conclusion.

How to do it:  Select images that align with your presentation theme and evoke the desired emotions. Integrate these visuals into your conclusion, allowing them to speak volumes. Ensure consistency in style and tone with the rest of your presentation, creating a seamless visual narrative that resonates with your audience.

2. Interactive Audience Participation

What it is:  Transform your conclusion into an interactive experience by engaging your audience directly. Pose a thought-provoking question or conduct a quick poll related to your presentation theme. This fosters active participation, making your conclusion more memorable and involving your audience on a deeper level.

How to do it:  Craft a question that encourages reflection and discussion. Use audience response tools, if available, to collect real-time feedback. Alternatively, encourage a show of hands or open the floor for brief comments. This direct engagement not only reinforces your message but also creates a dynamic and memorable conclusion.

3. Musical Closure for Emotional Impact

What it is:  Consider incorporating music into your conclusion to evoke emotions and enhance the overall impact. A carefully selected piece of music can complement your message, creating a powerful and memorable ending that resonates with your audience on a sensory level.

How to do it:  Choose a piece of music that aligns with the tone and message of your presentation. Introduce the music at the right moment in your conclusion, allowing it to play during the final thoughts. Ensure that the volume is appropriate and that the music enhances, rather than distracts from, your message.

4. Intentional and Deliberate Silence

What it is:  Sometimes, the most impactful way to conclude a presentation is through intentional silence. A brief pause after delivering your final words allows your audience to absorb and reflect on your message. This minimalist approach can create a sense of gravity and emphasis.

How to do it:  Plan a deliberate pause after your last sentence or key point. Use this moment to make eye contact with your audience, allowing your message to sink in. The strategic use of silence can be particularly effective when followed by a strong closing statement or visual element.

5. Narrative Bookending

What it is:  Create a sense of completeness by bookending your presentation. Reference a story, quote, or anecdote from the introduction, bringing your presentation full circle. This technique provides a satisfying narrative structure and reinforces your core message.

How to do it:  Identify a story or element from your introduction that aligns with your conclusion. Reintroduce it with a fresh perspective, revealing its relevance to the journey you’ve taken your audience on. This technique not only creates coherence but also leaves a lasting impression.

6. Incorporating Humor for Memorable Impact

What it is:  Humor can be a powerful tool in leaving a positive and memorable impression. Consider injecting a well-timed joke, light-hearted anecdote, or amusing visual element into your conclusion. Humor can create a sense of camaraderie and connection with your audience.

How to do it:  Choose humor that aligns with your audience’s sensibilities and the overall tone of your presentation. Ensure it enhances, rather than detracts from, your message. A genuine and well-placed moment of humor can humanize your presentation and make your conclusion more relatable.

[Bonus] Creative Ways on How to End a Presentation Like a Pro

1. minimalist conclusion table design.

One of the many ways to (aesthetically) end your PowerPoint presentation is by having a straightforward and neat-looking table to sum up all the important points you want your audience to reflect on. Putting closing information in one slide can get heavy, especially if there’s too much text included – as to why it’s important to go minimal on the visual side whenever you want to present a group of text.

Here’s how you can easily do it:

• Insert a table. Depending on the number of points you want to reinforce, feel free to customize the number of rows & columns you might need. Then, proceed to fill the table with your content.
• Clear the fill for the first column of the table by selecting the entire column. Then, go to the Table Design tab on your PowerPoint ribbon, click on the Shading drop down, and select No Fill.
• Color the rest of the columns as preferred. Ideally, the heading column must be in a darker shade compared to the cells below.
• Insert circles at the top left of each heading column. Each circle should be colored the same as the heading. Then, put a weighted outline and make it white, or the same color as the background.
• Finally, put icons on top each circle that represent the columns. You may find free stock PowerPoint icons by going to Insert, then Icons.

2. Animated Closing Text

Ever considered closing a presentation with what seems to be a blank slide which will then be slowly filled with text in a rather captivating animation? Well, that’s sounds specific, yes! But, it’s time for you take this hack as your next go-to in ending your presentations!

Here’s how simple it is to do it:

• Go to Pixabay , and set your search for only videos. In this example, I searched for the keyword, ‘yellow ink’.
• Insert the downloaded video onto a blank PowerPoint slide. Then, go to the Playback tab on the PowerPoint ribbon. Set the video to start automatically, and tick the box for ‘Loop until stopped’. Then, cover it whole with a shape.
• Place your closing text on top of the shape. It could be a quote, an excerpt, or just a message that you want to end your PowerPoint presentation with.
• Select the shape, hold Shift, and select the text next. Then, go to Merge Shapes, and select Subtract.
• Color the shape white with no outline. And, you’re done!

3. Animated 3D Models

What quicker way is there than using PowerPoint’s built-in 3D models? And did you know they have an entire collection of animated 3D models to save you time in setting up countless animations? Use it as part of your presentation conclusion and keep your audience’ eyes hooked onto the screens.

Here’s how you can do it:

• Design a closing slide. In this example, I’m using a simple “Thank You” slide.
• Go to Insert, then click on the 3D Models dropdown, and select Stock 3D Models. Here, you can browse thru the ‘All Animated Models’ pack and find the right model for you
• Once your chosen model has been inserted, go to the Animations tab.
• In this example, I’m setting a Swing animation. Then, set the model to start with previous.
• For a final touch, go to Animation Pane. From the side panel, click on the Effect Options dropdown and tick the check box for Auto-reverse. Another would be the Timing dropdown, then select Until End of Slide down the Repeat dropdown.

Get a hold of these 3 bonus conclusion slides for free!

Expert Tips on How to End a Presentation With Impact

🔍  Clarity and Conciseness

Tip:  Keep your conclusion clear and concise. Avoid introducing new information, and instead, focus on summarizing key points and reinforcing your main message. A concise conclusion ensures that your audience retains the essential takeaways without feeling overwhelmed.

⏩  Maintain a Strong Pace

Tip:  Control the pacing of your conclusion. Maintain a steady rhythm to sustain audience engagement. Avoid rushing through key points or lingering too long on any single aspect. A well-paced conclusion keeps your audience focused and attentive until the very end.

🚀  Emphasize Key Takeaways

Tip:  Clearly highlight the most critical takeaways from your presentation. Reinforce these key points in your conclusion to emphasize their significance. This ensures that your audience leaves with a firm grasp of the essential messages you aimed to convey.

🔄  Align with Your Introduction

Tip:  Create a sense of cohesion by aligning your conclusion with elements introduced in the beginning. Reference a story, quote, or theme from your introduction, providing a satisfying narrative arc. This connection enhances the overall impact and resonance of your presentation.

🎭  Practice, but Embrace Flexibility

Tip:  Practice your conclusion to ensure a confident delivery. However, be prepared to adapt based on audience reactions or unexpected changes. Embrace flexibility to address any unforeseen circumstances while maintaining the overall integrity of your conclusion.

📢  End with a Strong Call to Action (if applicable)

Tip:  If your presentation includes a call to action, conclude with a compelling and actionable statement. Clearly communicate what you want your audience to do next and why. A strong call to action motivates your audience to take the desired steps.

🙏  Express Gratitude and Closure

Tip:  Express gratitude to your audience for their time and attention. Provide a sense of closure by summarizing the journey you’ve taken together. A gracious and thoughtful conclusion leaves a positive final impression.

Final Thoughts

In wrapping up your presentation, the conclusion serves as the final touch, leaving a strong and lasting impression. Think of it as the last puzzle piece that completes the picture. Ensure your conclusion goes beyond a simple summary, using visuals and engagement to make it memorable. Express gratitude sincerely as you bring your talk to an end, acknowledging the shared experience and setting the stage for what follows.

In these closing moments, aim for more than just a conclusion; create a connection that lingers in the minds of your audience.

About Ausbert Generoso

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Home Blog Presentation Ideas Key Insights on How To End a Presentation Effectively

Key Insights on How To End a Presentation Effectively

A piece of research by   Ipsos Corporate Firm  titled “Last Impressions Also Count” argues that “our memories can be governed more by  how an experience ends than how it begins .” A lasting final impression can be critical to any presentation, especially as it makes our presentation goals more attainable. We’re covering  how to end a presentation , as it can certainly come through as an earned skill or a craft tailored with years of experience. Yet, we can also argue that performing exceptionally in a presentation is conducting the proper research. So, here’s vital information to help out with the task.

This article goes over popular presentation types; it gives suggestions, defines the benefits and examples of different speech closing approaches, and lines all this information up following each presentation purpose.

We also included references to industry leaders towards the end, hoping a few real-life examples can help you gain valuable insight. Learn from noted speakers and consultants as you resort to SlideModel’s latest presentation templates for your efforts. We’re working together on more successful presentation endings that make a difference!

Table of Content

A presentation’s end is not a recap

The benefits of ending a presentation uniquely, the power of closing in persuasive presentations, informative presentations: the kind set out to convey, call to action presentations: trigger actions or kickoff initiatives, a final word on cta presentations, real-life examples of how to end a presentation, succeeding with an effective presentation’s ending.

We need to debunk a widespread myth to start. That’s why the ending of the presentation calls for an appealing action or content beyond just restating information that the speaker already provided.

A presentation’s end is not a summary of data already given to our audience.  On the contrary, a wrap-up is a perfect time to provide meaningful and valuable facts that trigger the desired response we seek from our audience. Just as important as knowing how to start a presentation , your skills on how to end a PowerPoint presentation will make a difference in the presentation’s performance.

Effective ways to end a presentation stem from truly seeking to accomplish – and excel – at reaching a presentation’s primary objective. And what are the benefits of that?

Considering the benefits of each closing approach, think about the great satisfaction that comes from giving an excellent presentation that ends well. We all intuitively rejoice in that success, regardless of the kind of audience we face. 

That feeling of achievement, when an ending feels right, is not a minor element, and it’s the engine that should drive our best efforts forward. Going for the most recommended way of ending a presentation according to its primary goal and presentation type is one way to ensure we achieve our purpose. 

The main benefit of cleverly unlocking the secret to presentation success is getting the ball rolling on what we set ourselves to achieve . Whether that’s securing a funding round, delivering a final project, presenting a quarterly business review, or other goals; there is no possible way in which handling the best presentation-ending approaches fails to add to making a skilled presenter, improving a brand or business, or positively stirring any academic or commercial context. 

The best part of mastering these skills is the ability to benefit from all of the above time and time again; for any project, idea, or need moving forward.

How to end a PowerPoint Presentation?

PowerPoint Presentations differ by dimensions. They vary not only tied to the diverse reasons people present, but they also separate themselves from one another according to: a- use, b- context, c- industry, and d- purpose. 

We’re focusing on three different types of presentation pillars, which are: 

• Informative
• Calls to action

As you can guess, the speaker’s intent varies throughout these types. Yet, there’s much more to each! Let’s go over each type’s diverse options with examples. 

In 2009,   “The New Rules of Persuasion,”  a journal article published by The Royal Society for Arts, Manufactures, and Commerce, determined that commercial persuasion was missing “the ability to think clearly about behavior goals and the mindset of starting small and growing what works.” Incorporating these thoughts is still equally valid in persuasive presentations today.

What hasn’t changed since, however, is this society’s good reminder that “the potential to persuade is in the hands of millions.” As they stated in that publication, “ordinary people sitting in dorm rooms and garages can compete against the biggest brands and the richest companies.” The proven reality behind that concept can be pretty inspiring.

According to this source, “ the first critical step in designing for persuasion is to select an appropriate target behavior. ” And, for behavior to occur, in their opinion, “three elements must converge at the same moment […]:  Motivation ,  Ability,  and  Trigger .” This theory signals a person is motivated through sensation, anticipation, or belonging when they can perform a particular action. This concept is at the backbone of setting the correct trigger to allow a group of people to react a certain way.

The above is of utmost importance as we seek to gear persuasive efforts. The more insight we get on the matter, the easier it is to define the precise actions that will effectively trigger a certainly required response – in any scenario.

Here are options on how to deliver a final punch in a persuasive presentation during different types of objectives:

Investment presentations

Whenever you seek funding,  that need  should be expressly clear during a pitch. Investors need to know what’s in it for them on a given investment. Highlight what interests them, and add what the  return for the investor  is. Mention dividends, equity, or the return method selected, for instance. Your final ask slide should show the exact amount you’re looking for during this funding stage.

Throughout, explain what an investor’s return on investment (ROI) will be. And make sure you do so according to provable calculations. Here, the goal is to display current figures and future opportunities in your speech.

You mustn’t make up this data. In this setting, presenters are naturally assessed by their ability to stay within real options fully supported by proven and concise reliable information.

Focus on showing an ability to execute and accomplish expected growth. Also, be precise on how you’re using any trusted funds . For that, mention where they’ll be allocated and how you foresee revenue after investing the funds in your idea, product, or company.

Pitch Presentations

Pitches are also another form of persuasive presentation. Presenters are expected to wow in new ways with them, be engaging in their approach, and deliver valuable, market-impacting data. When someone delivers a pitch, it seeks a particular kind of action in return from the audience. Being fully engaged towards a presentation’s end is crucial.

Make sure you give the presentation’s end a Call to Action slide in sales. You’re certainly looking to maximize conversion rates here. Bluntly invite your audience to purchase the product or service you’re selling, and doing so is fair in this context. For example, you can add a QR code or even include an old-fashioned Contact Us button. To generate the QR code, you can use a QR code generator .

According to  Sage Publishing , there are “four types of informative speeches[, which] are definition speeches, demonstration speeches, explanatory speeches, and descriptive speeches.” In business, descriptive speeches are the most common. When we transport these more specifically to the art of presenting, we can think of project presentations, quarterly business reviews, and product launches. In education, the definition and demonstration speeches are the norm, we can think in lectures and research presentations respectively.

As their name suggests, these presentations are meant to inform our audiences of specific content. Or, as  SAGE Flex for Public Speaking  puts it in a document about these kinds of speeches, “the speaker’s general goal is always to inform—or teach—the audience by offering interesting information about a topic in a way that helps the audience remember what they’ve heard.” Remember that as much as possible, you’re looking to, in Sage’s words, give out “information about a topic in a way that’s easy to understand and memorable.” Let’s see how we manage that in the most common informative presentation scenarios mentioned above.

Project Presentations

For projects, presentations should end with an action plan . Ensure the project can keep moving forward after the presentation. The best with these conclusion slides is to define who is responsible for which tasks and the expected date of completion. Aim to do so clearly, so that there are no remaining doubts about stakeholders and duties when the presentation ends. In other words, seek commitment from the team, before stepping out of these meetings. It should be clear to your audience what’s expected next of them.

As an addition, sum up, your problem, solution, and benefits of this project as part of your final message.

Quarterly Business Review Presentations (QBR)

By the end of the presentation type, you would’ve naturally gone over everything that happened during a specific quarter. Therefore, make sure you end this quarterly review with clear objectives on what’s to come for the following term. Be specific on what’s to come.

In doing so, set figures you hope to reach. Give out numbers and be precise in this practice. Having a clear action plan to address new or continuing goals is crucial in this aspect for a recent quarter’s start out of your QBR. Otherwise, we’re missing out on a true QBR’s purpose. According to  Gainsight , “If you go into a QBR without a concrete set of goals and a pathway to achieve them, you’ll only waste everyone’s time. You won’t improve the value of your product or services for your customers. You won’t bolster your company’s image in the eyes of key stakeholders and decision-makers. You won’t better understand your client’s business objectives.” As they put it, “Lock in solid goals for the next quarter (or until your next QBR)” and secure your way forward as the last step in presenting these kinds of data. Visit our guide on  How to Write an Effective Quarterly Business Review  for further tips on this type of presentation.

Research presentations

Your research has come this far! It’s time to close it off with an executive summary.

Include the hypothesis, thesis, and conclusion towards the presentation’s end.

How do you get the audience to recall the main points of all this work? Let this guiding question answer what to insert in your final slide, but seek to reinforce your main findings, key concepts, or valuable insight as much as possible. Support your statements where necessary.

Most commonly, researchers end with credits to the collaborating teams. Consider your main messages for the audience to take home. And tie those with the hypothesis as much as possible.

Product Launch Presentation

Quite simply, please take out the product launch’s roadmap and make it visible for your presentation’s end in this case.

It’s ideal for product launch presentations to stir conversations that get a product moving. Please don’t stick to showcasing the product, but build a narrative around it.

Steve Jobs’ example at the bottom might help guide you with ideas on how to go around this. A key factor is how Apple presentations were based on a precise mix of cutting-edge, revolutionary means of working with technology advancements and a simple human touch.

Elon Musk’s principles are similar. People’s ambitions and dreams are a natural part of that final invitation for consumers or viewers to take action. What will get your audience talking? Seek to make them react.

Lecture for specific classes / educational presentation

When it comes to academic settings, it’s helpful to summarize key points of a presentation while leaving room for questions and answers.

If you’re facing a periodic encounter in a class environment, let students know what’s coming for the next term. For instance, you could title that section “What’s coming next class,” or be creative about how you call for your student body’s attention every time you go over pending items.

If you need to leave homework, list what tasks need to be completed by the audience for the next class.

Another option is to jot down the main learnings from this session or inspire students to come back for the following class with a list of exciting topics. There’s more room for play in this setting than in the others we’ve described thus far.

Harvard Business Review  (HBR) concisely describes the need at the end of a call to action presentation. HBR’s direct piece of advice is that you should “use the last few moments of your presentation to clarify what action [an audience] can take to show their support.” And what’s key to HBR is that you “Also mention your timeframe” as, for them, “a deadline can help to urge [the audience] into action.” Having a clear view of specific timelines is always fruitful for a better grasp of action items.

In her book Resonate,  Nancy Duarte  explains that “No matter how engaging your presentation may be, no audience will act unless you describe a reward that makes it worthwhile. You must clearly articulate the ultimate gain for the audience […] If your call to action asks them to sacrifice their time, money, or ideals, you must be very clear about the payoff.”

Business plan presentations

Here, we need to speak of two different presentation types, one is a  traditional approach , and the second is what we call a  lean approach .

For the traditional business plan presentation, display each internal area call to action. Think of Marketing, Operations, HR, and even budgets as you do so. Your PowerPoint end slide should include the rewards for each of the areas. For example, which will benefit each area when achieving the targets, or how will the company reward its employees when attaining specific goals? Communicating the reward will help each of the responsible entities to trigger action.

On the other hand, for your lean business plan, consider a business model canvas to bring your presentation to an end. 

Job interview presentations

You can undoubtedly feel tons of pressure asking for a specific position. For a great chance of getting that new job, consider closing your case with a  30 60 90 day plan  as a particular hiring date. The employer will see its reward in each of the 30-day milestones.

Also, show off what you’ll bring to the role and how you’ll benefit the company in that period, specifically. Again, to a certain extent, we’re seeking to impress by being offered a position. Your differentiator can help as a wrap-up statement in this case.

Business Model Presentation

The pivot business model fits perfectly here for a presentation’s grand finale. The reward is simple; the business validated a hypothesis, and a new approach has been defined.

Though the setting can be stressful around business model presentations, you can see this as simply letting executives know what the following line of steps will need to be for the business model to be scalable and viable. Take some tension off this purpose by focusing on actions needed moving forward.

Your call to action will center around a clear business model canvas pivot here.

We need to work hard at ending presentations with clear and concise calls to action (CTA) and dare be creative as we’re doing so! Suppose you can manage to give out a specific CTA in a way that’s imaginative, appealing, and even innovative. In that case, you’ll be showing off priceless and unique creative skills that get people talking for years!

Think of  Bill Gates’ releasing mosquitoes  in a TED Talk on malaria, for example. He went that far to get his CTA across. Maybe that’s a bit too bold, but there’s also no limit!

Now that we can rely on a broader understanding of how to conclude a presentation successfully, we’ll top this summary off with real-life examples of great endings to famous speakers’ presentations. These people have done a stellar job at ending their presentations in every case.

We’re also going back to our three main pillars to focus on a practical example for each. You’ll find an excellent example for an informative speech, a persuasive pitch, and a successful investor pitch deck. We’re also expanding on the last item for a guiding idea on ending a pitch directly from Reid Hoffman.

Informational Presentation: A product launch of a phone reinvention

The first is what’s been titled “the best product launch ever.” We’re going back to the  iconic Steve Jobs’ iPhone launch  dated more than a decade ago. You can see how to end a presentation with a quote in this example effectively. The quote resonates with the whole presentation purpose, which was not “selling” the iPhone as a “hardware phone” but as the “hardware” platform for “great software.” Closing with a quote from a famous personality that summarizes the idea was a clever move.

Little words are needed to introduce Steve Jobs as a great speaker who effectively moved the business forward every time he went up on a stage to present a new product. No one has ever been so revolutionary with a calm business spirit that has changed the world! 

Persuasive Presentation: The best pitch deck ever

We’re giving you the perfect example of a great pitch deck for a persuasive kind of presentation. 

Here’s  TechCrunch’s gallery on Uber’s first pitch deck . 

As you can see, the last slide doesn’t just report the status to date on their services; it also accounts for the  following steps moving forward  with a precise date scheduled. 

Check the deck out for a clearer idea of wrapping up a persuasive business presentation. 

Call to Action Presentation: LinkedIn’s Series B pitch deck by Reid Hoffman

As mentioned before,  here’s  an expanded final sendoff! Reid Hoffman is an established entrepreneur. As a venture capitalist and author, he’s earned quite a remarkable record in his career, acting as co-founder and executive chairman of LinkedIn. 

We’re highlighting LinkedIn’s series B pitch deck to Greylock Partners mainly because these slides managed to raise a $10 M funding round. Yet, moreover, we’re doing so because this deck is known to be well-rounded and overall highly successful. 

LinkedIn may be famous now for what it does, but back in 2004, when this deck made a difference, the company wasn’t a leader in a market with lots of attention. As Reid highlights on his website, they had no substantial organic growth or revenue. Yet, they still managed to raise a considerable amount. 

In Reid’s words for his last slide, “The reason we reused this slide from the beginning of the presentation was to indicate the end of presentation while returning to the high line of conceptualizing the business and reminding investors of the value proposition.” In his vision, “You should end on a slide that you want people to be paying attention to,” which he has tied with the recommendation that you “close with your investment thesis,” as well. A final note from him on this last slide of LinkedIn’s winning pitch is that “the end is when you should return to the most fundamental topic to discuss with your investors.” Quite a wrap-up from a stellar VC! Follow the linked site above to read more on the rest of his ending slides if you haven’t ever done so already.

The suggestions above are practical and proven ways to end a presentation effectively. Yet, remember, the real secret is knowing your audience so well you’ll learn how to grasp their attention for your production in the first place.

Focus on the bigger picture and add content to your conclusion slide that’s cohesive to your entire presentation. And then aim to make a lasting final impression that will secure what you need. There is a myriad of ways to achieve that and seek the perfect-suiting one.

Also, be bold if the area calls for it. As you see above, there is no shame, but an actual need to state the precise funding amount you need to make it through a specific stage of funding. Exercise whatever tools you have at your disposal to get the required attention.

Also, being sure about whatever decision you make will only make this an easier road to travel. If your head is transparent about what’s needed, you’ll be more confident to make a convincing case that points your audience in the right direction.

Check out our step-by-step guide on how to make a presentation .

Ending a presentation effectively is crucial as it leaves a lasting impression on the audience, reinforces the key message, and significantly influences the audience’s perception and actions following the presentation.

No, instead of simply recapping, use the end of your presentation to provide meaningful and valuable facts that trigger the desired response from your audience. The ending should reinforce your main message and encourage action.

A strong presentation ending can increase engagement, ensure your key points are remembered, motivate the audience to take action and leave a positive impression that enhances your credibility and effectiveness as a presenter.

For persuasive presentations, ensure you highlight the benefits for the audience, such as return on investment for investors or clear actions for a pitch. Focus on motivation, ability, and triggers to encourage the desired behavior.

End informative presentations with a clear summary of the key points, an action plan, or specific goals for the future. For example, project presentations should end with an action plan, and quarterly business reviews should conclude with objectives for the next term.

End a CTA presentation by clearly stating what action you want the audience to take and by providing a specific timeframe. Highlight the benefits of taking action and make the request compelling and urgent.

A CTA slide encourages the audience to take specific actions, such as contacting you, purchasing, or supporting a project. Make it clear, compelling, and actionable.

Use creative and engaging methods such as storytelling, quotes, visual aids, or a compelling call to action. Tailor your ending to your audience’s needs and interests to ensure it resonates with them.

Avoid being vague or indecisive. Do not merely recap the presentation. Instead, provide a clear, compelling, actionable conclusion reinforcing your main message.

Understand your audience, clearly define your presentation goals, and plan your ending to align with those goals. Practice delivering your conclusion to ensure it’s impactful and confident.

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Business, Business Development, Business PowerPoint Templates, Business Presentations, Corporate Presentations, PowerPoint Tips, Presentation Approaches Filed under Presentation Ideas

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How to End A Presentation in 2024 | Tips and Examples

Astrid Tran • 08 April, 2024 • 8 min read

How to end a presentation successfully ? First impression matters all the time, and the ending is no exception. Many presentations make mistakes in putting a lot of effort into designing a great opening but forget the closing.

With that in mind, the article aims to equip you with useful ways to have a complete presentation, especially on having an impressive and engaging ending. So let's dive in!

Learn to create better presentation

• Bad presentation at work
• How to Overcome Stage Fright
• Measure your presentation better with rating scale or Likert scale

Table of Contents

• The Importance of Presentation Ending

Recapping Key Points

Incorporating a call to action, ending with a powerful quote, asking a thought-provoking question, avoiding new information, when to end the presentation perfectly, final thoughts, frequently asked questions.

Get your Students Engaged

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The Importance of Presentation Ending?

Why care about your presentation's conclusion? It's not just a formality; it's critical. The conclusion is where you make a lasting impression, reinforce key points for better retention, motivate action, and ensure your audience remembers your message.

Plus, a strong conclusion reflects your professionalism and shows you've thoughtfully considered how to leave a lasting impact. In essence, it's your final opportunity to effectively engage, inform, and persuade, ensuring your presentation achieves its objectives and is remembered for the right reasons.

How to End A Presentation Successfully: A Complete Guide with Examples

Effectively ending a presentation is essential to leave a lasting impression on your audience and drive your message home. Here's a step-by-step guide on how to effectively end a presentation

One of the primary functions of a conclusion is to summarize the main points you've covered in your presentation. This recap serves as a memory aid, reinforcing the key takeaways for your audience. It's essential to do this succinctly and clearly, ensuring that the audience can easily recall the core ideas. For example:

• "We've delved into the factors that drive motivation - setting meaningful goals, overcoming obstacles, and fostering a positive mindset. These are the building blocks of a motivated life."
• "Before we conclude, let's come back to our core theme today - the incredible power of motivation. Our journey through the elements of inspiration and self-drive has been both enlightening and empowering."

* This step also is a great place for leaving a vision . A phrase that is commonly used is: "Visualize a world where people are empowered, pursuing their passions, and breaking barriers. It's a world where motivation fuels progress and dreams become reality. This vision is within reach for all of us."

How to write the end of the presentation? A powerful conclusion that motivates your audience to take action can be an excellent idea. Depending on the nature of your presentation, this could involve encouraging them to make a purchase, support a cause, or implement the ideas you've presented. Be specific in your call to action, and make it compelling and achievable. An example of a CTA ending can be:

• "Now, it's time for action. I encourage each of you to identify your goals, create a plan, and take the first step toward realizing your dreams. Remember, motivation without action is just a daydream."

How to end a presentation impressively? "As the great Maya Angelou once said, 'You may not control all the events that happen to you, but you can decide not to be reduced by them.' Let's remember that we have the power to rise above challenges." Conclude with a relevant and impactful quote that relates to your topic. A well-chosen quote can leave a lasting impression and inspire reflection. For example, Julius Caesar utilized this technique when he said, "I came, I saw, I conquered." Some best phrases to use on your ending are:

• Feel free to reach out if you have any questions.”
• “For more information, head to the link on the screen.”
• “Thank you for your time/attention.”
• “I hope you found this presentation informative/useful/insightful.”

How to end a presentation without using the Thankyou slide? Pose a question that encourages your audience to think or reflect on the material you've presented. This can engage the audience and stimulate discussion.

For instance: You can start a statement like: "I'm here to address any questions or listen to your thoughts. Do you have any questions, stories, or ideas you'd like to share? Your voice is important, and your experiences can inspire us all."

💡Using live Q&A features from interactive presentation tools like AhaSlides to increase your audience engagement. This tool is integrated into PowerPoint and Google Slides so you can show it to your audience instantly and update the response in real-time.

The conclusion is not the place to introduce new information or ideas. Doing so can confuse your audience and dilute the impact of your core message. Stick to what you've already covered and use the conclusion to reinforce and emphasize the existing content.

💡Check out Thank You Slide For PPT | Create a Beautifully One in 2024 to learn about creating innovative and appealing Thank-You Slides to end any type of presentation, whether it is for academic or business purposes.

In summary, an effective conclusion serves as a concise recap of your presentation, encourages your audience to take action, and refrains from introducing new information. By accomplishing these three objectives, you'll create a conclusion that reinforces your message and inspires your audience to respond positively.

The timing for concluding a presentation depends on various factors, including the nature of your content, your audience, and any time constraints. Here are some general guidelines to help you determine when to conclude your presentation:

• Avoid Rushing : Avoid rushing through your conclusion due to time constraints. Ensure that you have allocated sufficient time for the conclusion so that it doesn't feel abrupt or hurried.
• Check Time Limits : If you have a specific time limit for your presentation, keep a close eye on the time as you approach the conclusion. Be prepared to adjust the pace of your presentation to ensure you have ample time for the conclusion.
• Consider Audience Expectations : Consider the expectations of your audience. If they anticipate a specific duration for your presentation, try to align your conclusion with their expectations.
• Wrap Up Naturally : Aim to conclude your presentation in a way that feels natural and not abrupt. Provide a clear signal that you're moving into the conclusion to prepare your audience for the end.

How to end a presentation? The key is to balance the need to convey your message effectively with the available time. Effective time management and a well-planned conclusion will help you wrap up your presentation smoothly and leave a positive impression on your audience.

🎊 Learn: Best Q&A Apps to Engage With Your Audience | 5+ Platforms For Free in 2024

How to end a presentation impressively in your opinion? As mentioned, there are many ways to engage your audience until the last minute, from a strong CTA, a captivating ending slide, thoughtful Q&A session. Don't force yourself to make an ending that you might not be comfortable with, act as naturally as possible.

💡Want more inspiration? Check out AhaSlides right away to explore more innovative methods to enhance audience engagement and collaboration!

What do you say at the end of a presentation?

At the end of a presentation, you typically say a few key things:

•   Summarize your main points or key takeaways to reinforce the message.
•   Provide a clear call to action, motivating your audience to take specific steps.
•   Express gratitude and thank your audience for their time and attention.
•   Optionally, open the floor for questions or comments, inviting audience engagement.

How do you end a fun presentation?

To conclude a fun presentation, you can share a light-hearted, relevant joke or humorous anecdote, encourage the audience to share their own fun or memorable experiences related to the topic, end with a playful or uplifting quote, and express your excitement and appreciation for the enjoyable presentation experience.

Should you say thank you at the end of a presentation?

Yes, saying thank you at the end of a presentation is a courteous and appreciative gesture. It acknowledges your audience's time and attention and adds a personal touch to your conclusion. It can be especially important in thank-you presentations and is generally a polite way to wrap up any type of presentation.

Ref: Pumple

Astrid Tran

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6 Ways to Close Your Presentation With Style (& Tools to Use)

Written by: Ashish Arora

Picture this: You've just delivered an amazing presentation that had your audience hooked from the start. The excitement in the room is glaring as you reach the final moments of your presentations.

Now, it's time to close with a bang and leave a lasting impression.

The way you conclude your presentation holds immense power. That’s the defining moment that cements your message in the minds of your audience.

So how do you wrap up your presentation in a memorable way and leave your audience feeling inspired? That’s why we created this article to teach you how to end a presentation.

In this article, we're going to explore six awesome ways to close your presentation with style. These techniques will help you leave a lasting impact and make your audience go "Wow!"

Get ready to level up your presentation skills and charm your audience with these proven closing techniques.

We've covered the best closing tactics for your next presentation in this video.

Table of Contents

6 ways to close your presentation with style, tools to help you create a presentation, key phrases to end a presentation.

• How to Start a Presentation
• Top Presentation Mistakes to Avoid
• How you end your presentation can make all the difference in solidifying your message and leaving your audience with a sense of purpose.
• Level up your presentation skills and charm your audience with these proven closing techniques: include a strong call-to-action (CTA), don't end with a question and answer slide, conclude with a memorable quote, tell a story, summarize your main points and thank the audience.
• Here are some ways you can start your presentation on a strong note: make a bold claim, give them the unexpected, pique curiosity, ask questions and tell a story.
• Avoid these top presentation mistakes: lack of adequate presentation, being robotic, avoiding eye contact, starting and ending weak.
• Visme, Prezi, Slidebean and Google Slides are four stand-out tools you can use to create stunning and effective presentations.
• Visme’s presentation software offers a wide range of templates and extensive features to help you create next-level presentations.

There’s no question that grabbing your audience’s attention at the very beginning of your presentation is important. But how you end it can make all the difference in your presentation’s overall impact.

Here are some ways to ensure you end powerfully:

• Way #1: Include a Strong Call-to-Action (CTA)
• Way #2: Don't End With a Q&A
• Way #3: End With a Memorable Quote
• Way #4: Close With a Story
• Way #5: Drive Your Main Points Home
• Way #6: Thank and Acknowledge

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1. Include a Strong Call-to-Action (CTA)

If you’re a business owner, the primary purpose of your presentation is to inspire the audience to action. Don’t assume they will take it, move them to it.

Use powerful words that are definitive and instructional. Calls-to-action like “Begin the journey” or “Join the fight” are to-the-point and let the audience know what to do.

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2. Don’t End with a Q&A

You’ve just spent 20-30 minutes wowing your audience and now you’re going to let your presentation fizzle out with a Q&A? Beyond the fact that you are never in full control of what questions you will be asked, Q&As are just not memorable.

So how do you end a presentation with a bang? It is better to take questions throughout the presentation. This way the questions asked are relevant to the particular information being shared and you can ensure your audience is keeping up with you.

If you have been forced to structure your presentation so that questions are taken at the end, make sure to allow yourself a minute or two after the Q&A. Use this time to close the presentation with your final takeaways and messages of inspiration.

3. End with a Memorable Quote

Sometimes, if you can’t find the perfect words to end with, use someone else’s words.

“Life is 10% what happens to me and 90% of how I react to it.”  –Charles Swindoll

“Life is what happens to you while you’re busy making other plans.” –John Lennon

“Your time is limited, so don’t waste it living someone else’s life.” –Steve Jobs

These are pretty powerful words, no? Use quotes like these when you wrap up your presentation, or add them in your final slide to leave a strong impression.

4. Close with a Story

If opening with a compelling story works, there’s a very good chance that closing with one will as well. While a story at the beginning was an effective lead-in to your message, a story at the end can creatively sum up the information you have shared.

A word of caution: don’t end with a case study . Many business owners do this. Case studies are great for the middle of your presentation. But for the conclusion, you want a meaningful story that affects your audience emotionally and causes them to remember your message for a long, long time.

5. Drive Your Main Points Home

Your audience will appreciate some form of summation at the end that will act as a linear representation of what they’ve just heard.  There is a simple summary formula that many professional speakers use in the ending slide:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

You can simply say something like, “Before I leave you with my final thoughts about XYZ, let me briefly restate my main takeaways…” Don’t just list your key points but show the audience how each links to the other points.

Giving a successful presentation takes a lot of work and commitment. By creating a powerful opening and closing, you will ensure that your message is not only fully received but impactful as well.

6.  Thank and Acknowledge

If you're finding it hard to signal to your audience that your presentation has ended and it's time to applaud, thanking them can be a great way to do so. Including an end slide or thank you slide can make things easier.

At the end of your presentation, you can also acknowledge any companies or people who helped you put together your presentation, such as a website you used as a data source.

Now that you know how to end a presentation effectively, let's find out how you can create one that speaks for itself.

A well-designed slide deck can not only help you better convey your message, but it can also make you feel more confident about your presentation.

Here are four tools you can use to create stunning and effective presentations.

Visme is a robust visual content creation tool and presentation software that transforms how users create and deliver captivating presentations. With a wide range of customizable templates, an extensive asset library and an intuitive drag-and-drop editor, you can level up your presentation and captivate your audience like never before.

Here are some of the standard features of Visme's presentation software.

• Generate a set of branded templates tailored to your brand using Visme's AI-powered brand design tool .
• Easily record projects and presentations for your audience to view on their own time and pace with Visme Presenter studio .
• Create beautiful data visualizations , charts , graphs , and infographics that will effectively communicate your information.
• Transform boring presentation slides into enriching experiences that keep your audience engaged with interactive features using pop ups, hover effects, slide transitions, interactive charts, maps, quizzes and videos.
•  Generate high-quality content,  proofread or create an outline for your presentation using Visme's AI text generator .
• Take your presentation to a whole new level with our comprehensive library of royalty-free images, icons, illustrations, graphics, and pre-designed content blocks.
• Unleash your creativity with the help of Visme’s AI image generator . All you need to do is input your prompt and you can generate unique photos, paintings, pencil drawings, 3D graphics, icons, abstract art, and more.
• Drive seamless collaboration with Visme's collaborative features make teamwork a breeze. You can collaborate with colleagues and clients in real-time, leave comments, and make edits together, ensuring a smooth and efficient workflow. Say goodbye to email attachments and enjoy seamless collaboration all in one place.
• When you’re sold on your final presentation design , you can download it in multiple formats, including PPTX, PDF, PDF or as a shareable link . You can present directly from Visme, embed your presentation on websites, or download it for offline use.

If you're racing against the clock, use Visme's AI presentation maker to create stunning presentations in seconds. Just explain what you want to create, provide more context, select your preferred designs and watch the tool unleash its magic.

Get started with our Starter plan and enjoy full access to templates and assets. Or upgrade to a Pro plan to access team collaboration and brand management features. Our Visme for Teams plans offer enterprise-level features like custom sub-domains, team collaboration, custom integrations and more.

The master of non-linear presentations, Prezi, lets you create slide decks that are bound to stand out from others.

While the learning curve of Prezi can be steep for some people, it's worth it if you're looking to get creative with your presentations.

3. Slidebean

If the most important thing to you when making a presentation is saving time, Slidebean might be a great fit.

The best thing about this tool is it uses artificial intelligence (AI) to help you create stunning layouts for your content.

Slidebean is ideal if you're not looking for extensive customizability, just ease of use and time-saving features like templates and content blocks.

4. Google Slides

Sometimes, the most basic tools are enough for creating a great presentation, especially if the industry you're operating in requires simplicity and seriousness.

The best part about Google Slides is that you can use it from anywhere and from any device. For example, you can create your entire presentation on your phone using the mobile application.

Presentations made in Google Slides can also be opened with Microsoft PowerPoint and Keynote, which makes it quite a versatile tool.

if you're wondering how to close your presentation, here are some key phrases you can use:

Appreciate your listeners

• Thank you for your time and attention.
• I appreciate your presence here today.
• Thank you for being such an engaged audience.

Express gratitude for the opportunity

• I'm grateful for the chance to share...
• I want to express my gratitude to...
• Thank you once again for the opportunity.

Summarize the main points

• In summary...
• To sum up...
• In conclusion...

Use a call to action

• I encourage each of you to...
• Let's work together to...
• Take the next step by...

Inspire or motivate your audience

• Remember that...
• As we move forward, let's keep in mind...
• Let this be a reminder that..."

Leave your closing thoughts

• In closing...
• As a final thought...
• To wrap things up...

Encourage your audience to ask questions or share their thoughts

• I'm now open to any questions you may have.
• I'd love to hear your thoughts on...
• Feel free to reach out if you have any further questions.

Reiterate the main points

• Just to recap...
• To reiterate the key points...
• In essence, we covered...

Use closing quotes

• To quote [relevant figure]...
• In the words of [author]...
• As [famous person] once said...

Express optimism about the future

• Looking ahead...
• The future holds great opportunities for...
• I'm excited about the possibilities that lie ahead.

Remember, these fun ways to end a presentation aren't one-size-fits-all. You need to tailor these phrases to fit the specific context and tone of your presentation.

Bonus 1: How to Start a Presentation

Now you know how to conclude a presentation. We’ve also discussed ​​what to say at the end of a presentation.

Let’s discuss how to begin a presentation.

According to bestselling author, Malcolm Gladwell, in  Blink: The Power of Thinking Without Thinking , "Snap judgments are ... enormously quick: they rely on the thinnest slices of experience."

In other words: first impressions are real, and they happen really quickly. Think about those presentations you have sat in the audience for.

How quickly did you sum a presenter up when they took the stage? Did you judge them on their posture? What they were wearing? How they addressed the audience? What their voice sounded like?

Most likely, you took all of these factors into account and quickly decided whether you were going to give them your full attention or think about what you should make for dinner.

As a presenter, you must understand that your audience members will make a snap decision about you within the first few moments after taking that stage. Your job at the very beginning of your presentation is to grab their attention.

Here are some ways you can start your presentation strong.

1. Make a Bold Claim

Imagine being in the audience when a presenter opens his mouth and the first words out are, “When I’ve finished here today, you will have the knowledge to increase your revenue by 200% this year.” Um… would you sit forward in your chair and listen to every single word? You bet you would!

You have been asked to speak because you are an expert in your field and have valuable information to share. So why be shy about it? Start your presentation with a bold claim, and then overdeliver.

2. Give Them the Unexpected

Another powerful way to grab attention right up top is to contradict audience expectations. Some people refer to this as "applied unpredictability principle."

Giving people what they expect is not very exciting. Imagine a roller coaster that had no sudden drops or turns. It wouldn’t thrill you. Well the same can be said for presentations. The unexpected hooks the audience instantly.

Here’s an example. Pamela Meyer, author of Liespotting , starts off her presentation by scanning the audience and then saying, “Okay, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar! Also the person to your left is a liar.”

Well, the audience laughs, getting her intended joke, but you can tell that this unexpected statement has hooked them, and they are ready to give their full attention.

3. Pique Curiosity

Humans like to have their curiosity piqued. We love the feeling of being presented with information that makes us curious and wonder about something.  Research actually shows that curiosity prepares our brain to learn something new. How does it do this?

Well, when we are curious about something, we give that something our full attention. We look for clues and assess situations. This is how we operate and it’s how our ancestors stayed alive.

If you want to grab the audience’s attention right off the bat, ask a question or pose an idea that piques their curiosity. You’ll see many Ted Talk presenters do this by “confessing” they have to share a secret or an apology.

Speaker Dan Pink does this in his famous  T e d Talk  when he says:

“I need to make a confession, at the outset here. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of. Something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school.”

The minute someone says they have something to confess, we HAVE to know what it is, and so we are forced to pay attention.

RELATED: 29 Killer Presentation Tips to Wow Your Audience

4. Ask Questions

This technique is an oldie but a goodie. By posing a thoughtful question to your audience, their brain is forced to THINK about the answer. You have engaged them from second one. The key is to make the question one that cannot be answered with a simple yes or no, but rather one that plants the seed of an idea.

“What scares you the most?”

“How do human beings constantly reach goals we all believe can never be reached?”

“When was the last time you allowed yourself to feel powerful?”

5. Tell a Story

“When I was nine, I met a homeless man who said he could see my entire future. He told me that when I turned 12, I would die. And I did.”

Okay, I am FULLY listening.

Stories are powerful. The human brain seems to have been wired to listen to stories. No matter how old we get, when someone starts to tell us a story, we instantly become 5-years-old, wide-eyed, ready to go on an adventure.

The story you tell can be personal or professional, just make sure it ties into your overall message.

Bonus 2: Top Presentation Mistakes to Avoid

If we’re going to discuss a presentation success formula, we’ve got to first tackle some of the biggest public speaking mistakes that guarantee your presentation is unsuccessful. Are you guilty of any of these?

1. Not Being Prepared

We’ve all seen those presenters who make it look so effortless. Steve Jobs was like that. He seemed to glide onto the stage, open his mouth and instantly captivate everyone.

But the truth is, even Steve Jobs had to prepare.

Thoughtful preparation is essential for any level of public speaking. Doing the work ahead of time will not only help you feel and sound more confident, it will ensure you deliver the right message to the right audience.

2. Being Robotic

Beyond being comfortable with your material, you must be comfortable in your own body. Have you seen presenters who just stand in one spot and barely move at all? While they’re not very good at exciting their audience, they do have a keen knack for lulling listeners to sleep.

Granted, there may be those rare situations where, because of a lack of robust technology, you have no choice but to stand behind a podium. But even then, be sure to use gestures to punctuate your message. Gestures communicate on a level that words don’t. Don’t be flamboyant but try and use natural gestures as much as you can – you’ll seem human instead of machine-like.

And, when technology does allow you free movement, by all means, move around that stage. Steve Jobs was great at using movement purposefully during his presentations.

If you have a presentation coming up and want to avoid sounding robotic, this video explains 8 ways to memorize your presentation.

3. Avoiding Eye Contact

We can’t talk about body language and not mention one of the biggest mistakes that many speakers make, and that is avoiding eye contact. How many presentations have you seen where the speaker spent the entire time staring at her notes or PowerPoint presentation? How did you feel? Perhaps invisible?

Meeting a person’s gaze establishes a real connection and keeps listeners engaged. If your audience is small enough, try to make eye contact with everyone at least once. If the audience is too large, do your best to scan each section of the audience, landing on a few people. This will give everyone a general impression that you are doing your best to connect.

4. Starting and Ending Weak

If there is one no-no a presenter can make, this is it.

You should think of your presentation as a delicious meal you have painstakingly prepared for your guests. What do you remember most about a great meal? If you’re like most people, you remember the appetizers and the dessert – everything in between is kind of a good-tasting blur.

When you begin and end your presentation strong, you gain the audience’s attention quickly and leave a positive and lasting impression. These are two skills that cannot be emphasized enough.

Let’s look at some of the ways you can ensure you start your presentation strong:

Ready to Level-Up Your Presentation?

Whether it's a business presentation or a motivational speech, knowing how to give a closing statement and ending your talk on a high note is important.

The last thing you say in front of a crowd can help you leave a memorable impression, whether it's a recap of your presentation content or a rhetorical question.

If you're ready to take your presentations to the next level, use Visme's presentation software  to put together engaging and interactive slides.

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About the Author

Ashish Arora is the Co-Founder of SketchBubble.com , a leading provider of result-driven, professionally built presentation templates. Travelling the world to gather new creative ideas, he has been working in the digital marketing space since 2007 and has a passion for designing presentations. You can also find him on  Twitter or  LinkedIn .

• Video Marketing
• Case Studies
• Create a video

How to End a Presentation? [Top 8 Strategies with Examples]

Guru - May 9, 2023 - Leave your thoughts. 9 min read

animaker deck , presentation , presentation ideas , Presentation Software , presentation tips

How you end a presentation is just as crucial as its opening. It can make or break the impression that you leave on your audience.

A strong conclusion can reinforce your key message and ensure that your audience remembers it even after the presentation is over.

A well-concluded presentation can leave your audience impressed, energized, and motivated to take action.

So now, are you wondering what’s the best way to conclude your presentation? Don’t worry! You have come to the right place!

To help you make a powerful ending to your presentation, we have compiled a list of 8 different strategies in this blog post.

Each of these strategies is designed to help you create a memorable and impactful conclusion to your presentation.

By choosing the most appropriate one for your presentation, you can ensure that your audience remembers your key message and feels motivated to take action.

Let’s jump right in,

1. Emphasize the core message 2. Mirror your opening statement 3. Pose an open-ended question 4. End with a Call to action 5. Thank the audience 6. End with a powerful quote 7. Acknowledge your contributors 8. Ask for feedback

1. Emphasize the core message:

One of the most important aspects of any presentation is ensuring your audience understands your core message.

Reiterating your main points and summarizing your message at the end of your presentation can reinforce this and leave a lasting impression.

It helps to ensure that your audience understands the purpose of your presentation and has a clear takeaway from the information you have provided.

In this video, the speaker restates her topic to conclude her speech firmly and gives a pause, resulting in tremendous applause from the audience.

Similarly, by restating your core message, you can also create a sense of cohesion and give your presentation a firm closure.

This can be particularly important if you want to motivate your audience to take action or influence their behavior in some way.

However, it's important not to repeat EVERYTHING you have said. Instead, focus on the most crucial elements and highlight them in a concise and clear manner.

2. Mirror your opening statement:

A great way to end your presentation is by mirroring your opening statement in your conclusion.

Highlighting your presentation's key message at the end and emphasizing the central idea you aimed to communicate will help your audience to retain it in their memory.

During the conclusion of the presentation, the speaker effectively utilized the technique of mirroring the opening example she had presented - ordering a pizza on the phone by herself.

The speaker demonstrated the remarkable transformation she had undergone in terms of personal growth and confidence, which strongly reinforced her message to the audience.

By mirroring her opening example, she created a sense of familiarity and connection with her audience while simultaneously driving home the key message of her presentation.

This technique allowed the audience to understand better and relate to the speaker's personal journey and the message she was conveying.

Similarly, you can also use this strategy to conclude your presentation. This can be particularly effective if you are trying to reinforce a specific theme or idea throughout your presentation.

3. Pose an open-ended question:

One of the best ways to conclude your presentation is to elicit a response from your audience using an open-ended question that can effectively engage them and make your presentation more memorable.

Look at how the speaker concludes her speech with an open-ended question in this video.

Similarly, you can also raise open-ended questions to help your audience look from a different perspective and encourage them to investigate more thoroughly on the information presented.

Most importantly, ensuring that your question is relevant to your presentation and doesn't detract from your overall message is essential when eliciting a response.

So make sure that you kindle your audiences’ thoughts and ideas with the open-ended question at the end. This helps create a good long-lasting impression of your presentation.

4. End with a Call to action:

One of the best ways to end your presentation is by concluding with a call to action slide.

Incorporating a call to action into your presentation can be a powerful way to encourage your audience to take the next step.

Whether it's signing up for a program, making a purchase, or supporting a cause, a clear call to action is essential to achieving your desired outcome.

Similarly, according to your type of presentation, you can include a relevant call to action.

For example, this might involve providing specific instructions or offering an incentive for taking action, such as a discount or free trial.

It's essential that you understand their pain points and make your call to action compelling. Ensure that your core message and the needs of your audience are aligned so that they are motivated enough to act.

5. Thank the audience:

At the end of your presentation, it's essential to recognize that your audience has taken time out of their busy schedules to attend and listen to your message.

Thanking your audience for their time and attention can create a positive impression and make them feel appreciated.

It's essential to make your gratitude genuine and sincere rather than a superficial gesture. For example, consider expressing your gratitude with a personal anecdote or acknowledging specific individuals in the audience.

This simple act of gratitude can also create a sense of personal connection and signal to your audience that the presentation has reached its conclusion, paving the way for future interactions with them.

6. End with a powerful quote:

One effective strategy to end your presentation on a high note is by leaving the audience with a powerful quote.

However, it's crucial to choose a quote that is not only impactful but also unique and relevant to your topic.

Using a commonly known quote may come across as unoriginal and irrelevant, losing the attention and interest of your audience in most cases.

In this presentation, Steve Jobs concludes his speech with an inspiring and powerful message, “Stay Hungry! Stay Foolish”. Thereby emphasizing that you should never stop learning, pursue more goals, and never stop being satisfied.

Similarly, in your conclusion, consider using a relevant quote to make an impact.

7. Acknowledge your contributors:

Another best way to conclude your presentation is by showing gratitude to your contributors.

For example, if you deliver a business presentation on behalf of a team or a department, it's essential to recognize the collective effort that went into creating the presentation.

The concluding moments of your speech are the perfect opportunity to acknowledge your team members' hard work and dedication.

You can express gratitude to your team as a whole, thanking them for their contribution to the presentation.

However, if you want to ensure that the individual efforts of team members are recognized, highlighting specific contributions may be a better approach.

Some examples include:

"Join me in giving a round of applause to my incredible team, who played a significant role in arranging this pitch deck."

"Finally, I would like to mention that my tech team experts provided me with insight into the technical nuances, and without their contribution, this presentation would not have been as informative as it is now."

"As I conclude, I want to express my gratitude to Mark and Serene from the Marketing team, whose assistance in gathering the data and designing the slides was invaluable."

By acknowledging individual team members, you are demonstrating your appreciation for their work and giving them the recognition they deserve.

This will not only make them feel valued but also motivate them to continue contributing to the success of future presentations.

So be sure to end your presentation with the required acknowledgment for all the contributions.

8. Ask for feedback:

You can conclude your presentation seamlessly by thanking the audience and asking for feedback from them.

Encouraging feedback from your audience can greatly benefit your future presentations. It allows you to understand how your message was received and how you can improve for the next time.

So, how can you gather feedback effectively?

Firstly, ask attendees to share their thoughts on your presentation after you finish speaking. This can be done by initiating a Q&A session or by approaching individuals directly.

Another option is to set up a QR code near the exit and ask people to scan and jot down their thoughts on the online form as they leave. This allows attendees to provide their feedback in a confidential and hassle-free manner.

Also, consider having a suggestion box for handwritten feedback notes or creating an anonymous online survey that links to your presentation slides. This method is beneficial if you want to gather feedback from a large audience or if you prefer to have quantitative data.

By actively seeking feedback, you show your audience that you value their input and are committed to improving your presentation skills.

However, this strategy does not apply to all the general presentations. So use this way of concluding your presentation where it makes more sense to you and the audience.

In summary, an impactful conclusion is vital to wrap up your presentation successfully.

Each of these strategies serves a unique purpose, and by combining them, you can create a conclusion that is both engaging and impactful.

By incorporating the 8 critical strategies mentioned in this guide, you can leave a lasting impression on your audience, ensuring that your message stays with them even after the presentation has ended.

Now that you have learned the pro strategies of how to end a presentation, take a look at this guide on “How to start a presentation” as well and nail your presentation from start to end!

If you are still uncertain about how to make a presentation from the ground up, we suggest checking out Animaker Deck - the world's first avatar-driven presentation software.

With over 40 distinct and creatively designed templates at your disposal, we are confident you will find it worth trying!

We hope this article was helpful. Do let us know your thoughts on which strategy worked best for you, and also suggest your own ways of ending a presentation.

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10 Tips On How To End A Presentation [Examples + Templates]

Everyone agrees that the beginning of a presentation is crucial as it catches your audience’s attention and keeps them engaged, but what about the ending? The end of a presentation is as important as the start, which leaves a strong impression! A strong conclusion can transform a good presentation into a memorable one, but how do you end a presentation? That is exactly what this blog is going to help you with. In this blog, you will learn tips on how to end a presentation, a few common mistakes to avoid, and a lot more! So, what is the wait? Let’s dive in!

Why Is It Important To Have A Conclusion Slide In Your Presentation?

A conclusion is where, as a presenter, you have the opportunity to hammer the nail on its head and leave a memorable impression. But that is not all a conclusion should do; according to Business Communication: Process and Product should achieve three goals:

1. Summarize the main points of the slideshow. 2. Leaves the audience with a key takeaway. 3. Includes a statement that allows you to leave or pass on the mic.

A good conclusion is like the perfect punchline to a good joke; hence, you need to create a solid conclusion that drives your message home and everyone remembers it.

10 Tips On How To Conclude A Presentation

Now, let’s get onto the part that you have been waiting for! It’s time to discover the various tips on how to wrap up a presentation; these tips will not only help you craft a strong conclusion but also will help you learn various methods of delivering your conclusion!

1. Summarize key points

You have company if you struggle to remember what to say at the end of a presentation. Most people do not realize that an overall content summary is often the most fundamental part of an ending. One of the best ways to end a presentation is by summarizing 3-4 major points from your slideshow. This allows you to ensure that everyone present remembers these few points and their context and walks out with the message.  

2. End on a Strong Note

While a summary ensures that your audience knows the key highlights of your presentation, it is equally important that your presentation stays memorable. An essential point on how to end and conclude your presentation is by giving it the conclusion it deserves. As the introduction mentions, an audience will often try to remember information by attempting to recall the beginning or end, so try to make the end memorable and even more important in the context of your entire presentation.

Example: If you started with a personal anecdote, revisit it and show how your presentation has provided the solution or insight.

3. Add a Call To Action

A CTA gives the audience something to do after the presentation. This could be as simple as visiting a social media page, signing up on a website, contacting the presenter for anything related to the presentation, or following up on a future presentation or event. This makes the audience an active part of your presentation rather than passive listeners and makes them feel included and involved, where they are participants rather than mere spectators. 

4. Ask questions that make your audience think

Ask a rhetorical, thought-provoking question for which your audience must think back to your presentation for answers. Another way of doing this is by presenting your question at the beginning of the presentation and circling back to it by introducing the audience with enough information to answer it after the ending slide of the presentation. This allows you to make your presentation more interactive and helps you retain your audience’s attention. 

5. Have brief answers ready

When you think of how to close a presentation, being ready with brief answers to questions that you might ask is the best way! Sometimes, less is more when facing a question at the end of your presentation. This means that you try to keep your answers as short and crisp as possible, as it shows how well-versed you are with the information and to keep your audience’s interest piqued. Practice on questions you have thought about to give you someplace to start and think about how the audience will receive the answers to prepare accordingly.

6. End with a quote

Another great way on how to end a PowerPoint presentation is by using quotes. When talking about quotes, we don’t mean the typical, overused “words of wisdom” you see in every presentation. To go out on a strong note, quote someone relatable or relevant to the context of your presentation; keep the quote as relatable as possible. Don’t go out of your way to find overly philosophical sayings that go over your audience’s head; instead, find something that gives your presentation a conclusion that speaks for itself.

7. Tell a story

One of the best ways to end a presentation is to take the audience on a narrative journey and bring it full circle to relate it to something you said in the beginning. This could be as easy as answering a question you laid out at the beginning of a simple quote that relates to the situation after the end of the presentation. This makes it seem like you have rehearsed and planned a complete conclusive presentation, which helps your reputation as a presenter.

8. Use strong visuals

We are all familiar with the phrase “a picture is worth a thousand words,” which means that an image can strike a chord with the audience in a way that words simply cannot. Use vibrant colors and themes, maintain an aesthetic, and include background images and other elements to improve the quality of your presentations and make them more memorable with your audience. They are more likely to remember and recall a visual presentation rather than a boring, text-heavy presentation slide, making it a great method when you think about how to conclude a presentation.

9. Ask for feedback

One of the best ways to conclude a presentation is by asking for feedback from your audience right after thanking them. So, how can you ask them for feedback? It is pretty simple; all you have to do is ask everyone to share their thoughts about the presentation through a series of Q&A sessions, or you can approach people individually after the presentation. When you conclude a presentation by asking for feedback, it shows that you truly value their time and input as well, and it even helps you grow! 

10. Use a conclusion slide

The last tip on how to end a presentation has to be to use a conclusion slide. Many people use a thank you slide, but those slides hardly help close a slideshow. You can end a presentation by saying ‘Thank You,’ but it won’t have the same effect as having a conclusion that summarizes everything. A good conclusion helps you deliver the message you have been conveying throughout the presentation.

Common Mistakes To Avoid When Ending A Presentation

Now that you know how to conclude a PowerPoint presentation, you should also be aware of a few mistakes you can make when creating a conclusion for your presentations.

1. Being overly lengthy

It is best if you keep it brief as a presenter. The last thing an audience wants to hear in a conclusion is a detailed overview of what they just went over. Limit yourself to just the key takeaways rather than a story similar to what has already been presented to ensure an audience listens to you rather than tuning themselves out. 

2. Not having a precise meaning

Ending a presentation can quickly become very awkward if you have not prepared how to close a presentation as it transitions into an abrupt silence or unplanned conversation. Be sure to include a definite ending to your presentation so that there is no confusion between you and the audience, letting them know you have concluded your presentation.

3. Not thanking your audience and team

One of the last things you do as a presenter is thank all parties involved for all their contributions. This begins with thanking team members – those who compiled the slideshow, those who went through the efforts to find the relevant data and information, and those who are direct team members. This is an easy and efficient way to acknowledge those who have been involved with a project and give them the credit that they deserve for the work that they have put in. 

Finally, thank the audience for their time, patience, efforts, and respect to ensure they feel seen and understood at the end of the presentation. This is an etiquette for appreciating them and their participation. To add to your visuals, add a Thank You slide after your conclusion that encompasses your brand identity. Interestingly, you can combine it with the Contact Us page to make it more streamlined and include all vital information in a single slide.

How To End A Presentation Slides And Examples

If you are curious about what a good conclusion slide looks like, you can take a look at a few of SlideUpLift’s conclusion PowerPoint templates . These templates work as an inspiration and can be used directly in your presentation as well, as they are 100% customizable, allowing you to make the template into your slide.

Now that you know how to end a presentation like a pro, it is time for you to start creating slideshows that have conclusions that achieve all three goals a conclusion should. While knowing how to end a presentation, it is also great to learn how to create a title slide that will captivate your audience. So, get out there and create stunning presentations that portray everything you want!

How do you end a presentation?

To begin wrapping up your presentation, start by providing a summary of the presentation and key points, and follow that up with one of the CTA, Quotes, or Questions. Anticipate what the audience may ask, and provide contact details that will let the audience reach out to you. Finally, thank the audience and your team for all their efforts and time.

Should I end a presentation with a joke?

Ending a presentation with a joke is a very situational instance where you can afford to make a joke casually and informally with your peers. However, jokes may backfire with executives and team leaders in a more formal setting.

How can I make my presentation conclusion more memorable?

Using a quote or statistic, you can make your presentation conclusion more memorable. You can also tell a relatable story or anecdote while asking a thought-provoking question. Additionally, add visual elements to incorporate the message you are sending.

What do you say at the end of a presentation?

A few common phrases that you can say at the end of a presentation include:

• Thank you for your time.
• I appreciate the opportunity to speak with you today.
• I’ll now answer any questions you have.

Table Of Content

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7 Powerful Ways To End a Presentation

by Janice Tomich

• Presentation Planning & Public Speaking Skills

Have you ever attended a presentation or speech and didn’t know when it was over? Maybe you were even unsure if it was time to clap or get up and leave?

Your audience not knowing when a presentation has finished is a clear sign that you need to work on your conclusion. If you ending isn’t clear the closing statements sputter. Don’t let your words fizzle out.

People attend your presentation or speech to learn from you. Your passion for what you’ll be sharing started long ago. Keep that passion clear from your personal introduction right through your conclusion if you want the impact of your words to continue well past the time you step off the stage.

It’s crucial you get both the open and close of your speech right.

The conclusion is especially pivotal, because if you’ve thoughtfully structured your presentation at the end you will influence your audience to be inspired to do what you had planned with the information you’ve shared.

There are many different ways to close a presentation effectively.

If you’re lost and unsure about how to make your presentation compelling, I can help.

I’ll start with explaining 7 powerful ways I’ve seen my public speaking coaching clients end their speeches, and then give you my advice about two common ways to close a presentation which you should avoid.

Table of Contents

7 Techniques for Ending Your Presentation Powerfully

1. end with a overt call to action.

The most overt type of close is the Call To Action or CTA. A call to action is a clear, direct statement to your audience of what you want them to do next. Use this type of presentation conclusion when you want to be perfectly clear about your message.

This closing technique transparently encourages your audience to do something as concrete as “buy my book” or “sign my petition” or “take on a challenge.”

I once had the privilege of seeing Dr Hans Rosling deliver a TED Talk . He is an excellent presenter and a master of the close. Based on his research, he clearly challenges his audience to take his data to make decisions about resources needed for population growth. The talk is worth watching if you’re planning out a closing statement, because it’s a brilliant example of a strong close.

2. End with a a Soft and Subtle Call To Action

Have you ever left a presentation inspired to do something differently, even if you were not specifically directed to take action? The closing technique you witnessed was probably a subtler version of a CTA.

For a masterful example of this closing technique, watch the end of Tim Urban’s TED Talk on procrastination. Notice that he never specifically tells you to take action – to stop procrastinating. Instead, he gets you onboard in a soft way, slowly building up his argument via a number of examples of his own experience with procrastination.

Then, close to the end, he shows a visual which leaves you reassessing your life and what you will do with the remainder of it.

Tim’s masterful presentation conclusion has prompted many people to take action and change their habits, but it’s subtle and leaves you thinking as if the conclusions you come to are you own idea, not his.

3. Use a Quote to End Your Presentation

Using a quote for your final words can be an effective way to end your presentation. Choose your quote carefully, however—the quote needs to align with your message and clearly communicate your key point. Never use an obscure or confusing quotation. Don’t make your audience work too hard to understand the relationship between the quote on your final slide and your overall message.

One of the most touching quotes I heard used to conclude an inspirational speech was the last lines of the Mary Oliver poem “Summer’s Day”: “Tell me, what is it you will do – With your one wild and precious life?”

It kept me thinking about the preciousness of the days, how I had permission to push limits, and what those limits might be.

4. Finish Your Presentation By Closing The Loop

Create intrigue with a story which takes your audience on a journey. Using storytelling in business presentations or in a speech, threading it throughout, is not only a good way to grab the audience’s attention and enhance engagement. It’s also a powerful way to come to a conclusion when you finish your story.

Dr. Amy Cuddy’s TED Talk uses the “close the loop” technique brilliantly. She begins her presentation telling us about an accident she had that impacted her ability to thrive in university. She worked hard to make progress. Under the mentorship of a professor she thrived.

Dr. Cuddy goes on to talk about her research into how we can build confidence through body language techniques. She winds her talk up by speaking about a student of hers that she mentored through a lack of confidence…and very craftily closes the loop.

5. End Your Speech Using the Rule of Three

A communication technique called the Rule of Three is a powerful way to end your speech. Using this technique to end your presentation will make your key message stick.

An example of the Rule of Three is this Winston Churchill quote, “This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning”.

Using three concepts triggers your brain to recognize a pattern, which humans are wired to do. Pattern recognition is how we make sense of things, it’s how we connect the dots and make meaning from the message.

Use the Rule of Three if you want your closing remarks to be remembered long after your audience leaves their seats.

​​​​Sucheta Misra Associate VP Inclusion & Diversity and Social Impact Leader

6. Finish with a Thought Provoking Question

There is value in having your audience walk away thinking about the questions you asked in your conclusion—and their personal responses to them. We humans are natural problem solvers. A question is a sticky way to create a memorable ending.

In his TED Talk, What Baby Boomers Can Learn From Millennials & Vice-Versa , Chip Conley provides food for thought about how we can all be contributors in the workplace by creating generational bridges. He asks, “Personally, who can you reach out to to create a mutual mentorship relationship? And organizationally, how can you create the conditions to foster an intergenerational flow of wisdom?” It’s not a rhetorical question, it’s a call to action. Chip finishes his presentation by telling us that bridges are the true sharing economy.

7. Deliver a Summary to Close Your Presentation

Delivering a summary of your core message can be an effective way to conclude, but be careful. Using a summary to finish your presentation sometimes risks losing your audience’s attention. If you name the main message(s) by rote, as if you’re rattling off a series of bullet points, the conclusion is likely to flop. Instead, use your summary slide to close your speech inspirationally, reviewing the key message and critically “the why.” Without the why, your summary will be forgotten in minutes.

2 Things to Avoid in Your Conclusion

Preparing, writing, and delivering a powerful speech is difficult, and some speakers are unprepared when they approach their closing remarks. Here are two things to avoid:

1. Running Out of Time

A poorly thought out and only minimally practiced presentation usually results in you having to cram your final remarks into the last few minutes of your allotted time. Your audience won’t be able to digest your final concepts if your words come at double-speed.

When you rush to the finish line not only will you feel stressed, your audience will too. This can seriously mar your reputation as a polished and professional public speaker.

2. Finish with a Question and Answer Session

You’re the speaker. You’ve been invited to take the stage and the audience is there to hear your ideas. The impact of too many otherwise excellent presentations are dulled in the last minutes, when a presenter opens the floor to questions, which are sometimes commandeered by someone in the room whose motivations might not align with your own. Your audience will remember your response to the last question. End with a question and answer session and you’ve essentially let someone else write your conclusion for you.

Question and answer sections aren’t a bad thing, but don’t end with them. Finish up your presentation by having all eyes on you. Close on your own terms.

The final (and best) tip I can give you is no matter the closing technique you choose to end your presentation or keynote address , is to practice it until it is firmly embedded into your memory. You want to know it inside out (and upside down) with absolute full confidence so you won’t have to scramble to come to a full stop.

You don’t have to prepare a presentation alone. If you’re feeling stuck or uninspired by your presentation’s conclusion, I invite you to book a 1-hour presentation strategy session . I’ll help you create a powerful ending that will have your audience leaving inspired.

If you’d like help with the entire presentation, I do that too. We can work together, one on one, to develop and create your next presentation or speech so you can deliver it with confidence and ease -> Prepare For Your Upcoming Presentation, Speech, or Talk .

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How to End Your Presentation with a Bang

So you’ve spent days (maybe weeks) putting together a killer presentation. Now, you stand up with confidence, present every bullet point with poise, and then you get all the way to the end… and the presentation just fizzles.

It’s like a marathon runner who trains for months (maybe years), then just a half mile before the finish line, starts to cramps and can’t finish the race.

The last thing that you tell your audience will most likely be what they remember. So, you want to end your presentation with a bang!

In this post, we will cover three things that you should absolutely avoid when you close your presentation. In addition, we will also cover 6 killer ways to end on a positive note.

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Eliminate these “Show Stoppers” from Your Presentation Conclusion

Avoid Ending Your Presentation with a Question & Answer Period.

One of the things that drives me up the wall is ending a fantastic presentation with a Q & A session that has a high propensity to just flop.

It reminds me of some sage advice from my jr high school football coach. He was an old-school running game type of coach. He’d say,

“In football, when you pass the ball, only three things can happen and two of them are bad.”

I kind of feel the same way about Question & Answer periods. There are only three ways that Q & A sessions can end, and two of them are bad .

Yes, If your audience asks you great questions, you can end your presentation on a high note. However, if your audience asks you odd questions or uninteresting questions, you can end on a low note. Even worse than getting crappy questions, though is getting no questions. Now, the ending will just seem odd.

When I present, I encourage people to ask questions DURING my presentation . That way, I can use a more dynamic way to end my presentation with a bang.

Don’t End by Thanking the Audience for Their Time.

When you stand up to speak, you should have the attitude that your audience is there to hear from you because you have important information that they need. When you thank your audience for their time, you are conceding that their time is more important than your time.

Also Avoid an Abrupt Ending with No Conclusion.

This happened to me early in my career. The first time that I really bombed a speech, I made two really big mistakes. The first was that I sped through the information so quickly that I finished in less than half of the allotted time. Then, I just ran out of things to say, so I sat down. The people in the audience were confused. I had more time and the ending was so abrupt, that they weren’t sure if I was finished.

So, spend time preparing your conclusion. Practice it a few times, and you will end on a high note.

Bonus Tip: Warn Your Audience Ahead of Time that Your Speech is Coming to a Close.

Our brains are wired to look for structure in things. That’s why people get frustrated with cliffhangers in movies. Only in movies, there’s a sequel. In speeches and presentations, the end is the end.

Give a hint that you are nearing a close a couple of slides or paragraphs before you actually do. Saying something like, “So let’s review what we’ve discussed so far”, “As I wrap up this presentation” or “In conclusion”.

Signaling the close prepares your audience for the ending. Ironically, it also makes the ending more memorable.

Secrets to a Powerful Presentation Ending – 6 Ways to End Your Presentation with a Bang

Not that we have covered what NOT to do, let’s focus on a few, turnkey ways to end your presentation with a bang.

(1) End Your Presentation with a Brief Summary You Key Points.

This technique works really well because it allows you to repeat your key points a few times. This repetition helps your audience remember the content better.

An Example of Using a Summary to End Your Presentation with a Bang!

A couple of months ago, I had a class member that used this technique really well. She worked for a local TV station that was trying to attract new viewers. Here is the presentation outline that she created:

We Can Increase the Number of Young Viewers by Focusing More on Our Social Media Platforms Teens get most news from social media. Increase coverage w/ teens increases interest in station. Making social media selective will make us stand out against competition.

[Introduction] “My topic today is about how we can increase the number of young viewers by focusing more on social media. The things that we are going to cover are, how teens get most of their news from social media, that if we increase our coverage with teens there will also be a corresponding increase in interest in our TV station, and how making our social media selective will allow us to stand out from the competition.”

After the introduction, the speaker would then cover the “meat” of the presentation by going through each point with specific examples and evidence about how each of those points is true.

At the conclusion, the speaker could just recap by saying, “So in conclusion, since teens get most of their news via social media, if we increase our coverage with teens, we will also increase interest in our station, and if we make our social media selective we will stand out from the crowd, I believe that we can increase the number of young viewers by focusing more on social media.”

The summary technique is a very easy way to conclude your speech, and it will also increase the retention of your audience.

For additional examples, see How to Write a Speech in Just a few Steps .

(2) End with an Example, Story, or Anecdote.

I spoke for another 45 minutes, and then I finished the presentation by describing the success story of one of my class members. He had implemented the very content that I had just delivered to that breakout session group. However, he was delivering a very data-intense presentation for the Center for Disease Control. (So his content was even more boring than the type of content the audience had to deliver.) The story showed the group how a speaker can take even boring, data-filled material and deliver it well.

Those contrasting stories — the one at the start of my presentation, and the one at the end, work really well together. They bookend the entire presentation.

An Easy Way to Find a Funny Anecdote to End Your Presentation.

Sometimes a good anecdote or funny story can be a good way to end on a positive as well. A good place to get funny anecdotes is from Reader’s Digest . (RD has a great book published that has just funny work-related stories. You can purchase it here: Laughter the Best Medicine @ Work: America’s Funniest Jokes, Quotes, and Cartoons )

This is kind of an embarrassing incident, but it shows that if you get a little creative, any type of story can be a great ending.

I was training an instructor years ago, and I had her just pick a random funny anecdote from Reader’s Digest. I told her that, no matter what the story was about, I’d find some way to insert the funny story into our class. Here is the story that she picked…

A woman went to her boss saying that she was going to go home early because she was feeling sick. The boss, having just gotten over a cold said that he hoped it wasn’t something that he had given to her. A coworker overhearing the conversation said, ‘I hope not. She has morning sickness.'”

(Obviously, this instructor-in-training also had a sense of humor, as well.) I thought about it a while, and I just ended the session with, “So, in summary, one of the most important parts of the presentation design process is knowing your audience. In fact, that reminds me of a story…” I then just added the anecdote word-for-word, and I got a big laugh.

I created a whole series of posts on storytelling starting with Storytelling in Public Speaking .

(3) Finish Your Speech by Telling the End of an Earlier Story.

Then, I finished the presentation by telling how, just a year later, after a little outside training, I had to stand in front of over 400 people to give an acceptance speech for an award. This time, I was calm, and I used my humor to win over the audience, and I killed it. By continuing the story and providing a positive result at the end, it makes for a pretty nice presentation ending.

So start with a story where you had a challenge and end with a success story about how you overcame that challenge.

(4) End Your Presentation with an Open-Ended Question.

That’s why people are drawn to thought-provoking questions. So a great way to end your speech is with a well-designed, thought-provoking question.

When I teach a class, I use this technique before almost every break. For instance, if I teach an hour-long session, it will be easy for the audience to forget a lot of the content if it isn’t reinforced right away. So, by asking a thought-provoking question about the content, it stimulates the content in the minds of the audience.

When you ask questions, though, avoid easy questions where the answer is an obvious “yes” or “no.” Instead, ask open-ended questions. The easiest way to do this is to ask for the audience members’ opinions.

For instance, if my title is “Starting with a 3-Point Outline Will Help You Save Time When You Design Presentations,” I could end the speech with a question like, “Based on what we’ve talked about today, how can you see starting with a three-point outline helping you save time?”

Any answers that the audience provides will help me prove my point. The more the better.

(5) Give the Audience a Call-to-Action at the End of Your Speech.

Just as an FYI, here, though, if you ask them to do a single thing, they are more likely to do it. If you ask them to do a second thing, they are more likely to do neither. Sp, to prevent that and to inspire your audience, challenge them to do one specific thing from your speech.

If your presentation is about why your company should invest in advertising, make your call to action very specific. “So, my suggestion is that we increase our advertising budget by 10% and use that budget for additional re-targeting ads.”

The thing to keep in mind here is that the more calls to action that you have, the less likely they will do anything. So, make your call to action just a single item. And make the item easy to implement.

(6) The Echo Close Is an Inspirational Way to End Your Speech with a Bang.

A wise man once said, “The mind is not a vessel to be filled, but a fire to be kindled.” So, when you present, kindle the fire of knowledge. Kindle the fire of enthusiasm. Kindle the fire of humor. Kindle the fire of empathy. And you will kindle the fire of learning from your audience.

Another example might be.

So, in conclusion, brevity in public speaking is pretty important. In fact, George Orwell once said, “If it is possible to cut a word out of your speech, always cut it out.” So, when you create a presentation, cut the fluff. Cut the repetitive bullets. Cut the platitudes. And when you do, you will cut the confusion from your audience.

It is an easy technique if you prepare the ending and practice it a few times.

So that concludes the six ways that you can end your presentation with a bang. However… There is…

“One More Thing”

Steve Jobs was famous for concluding his keynotes with “One more thing…” then following it up with a surprising fact, feature, or innovation.

Why is this effective? Because it leaves people talking.

Regardless of how you choose to end your presentation, spend a little time on the ending. Make it flawless, and you will leave your audience wanting more! If you do, you will end your presentation with a bang!

Choose the Best Presentation Ending for Your Presentation Purpose

With all of the great choices, how do we know which presentation ending to use? Luckily, we have created a free handout to help you pick the best presentation ending. Although many of the tips above will work in many different types of speeches, the handout will help you identify which ending will accomplish specific purposes for your specific presentation.

For instance, if your goal is to help your audience retain the content, then summarizing your key points is a great choice. If your purpose is to inspire the audience, you might try the Call to Action or Echo technique instead. Just complete the form below for instant access!

Download the Free “How to End Your Presentation” Handout!

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How to end a presentation

How to End a Presentation: Tailored Strategies for Different Types of Presentations

Ending a presentation effectively is crucial, whether you’re pitching to investors, leading a board meeting, or delivering a sales presentation. The conclusion is what lingers in the minds of your audience, influencing their decisions, actions, and perceptions.

1. Recap Your Key Points: Ideal for Board Meetings and Strategic Reviews

Board meetings often involve data-driven presentations where key decisions need to be made. A clear summary at the end ensures everyone is aligned and ready to take action based on the presented information.

“In summary, our Q3 performance exceeded expectations with a 15% increase in revenue, the launch of two new products, and an improved customer retention rate. Moving forward, our priorities should be expanding the marketing budget and accelerating our digital transformation strategy.”

Why It Works:

This approach ensures that decision-makers are reminded of critical points and can confidently proceed with informed discussions.

2. Use a Memorable Quote: Suitable for Inspirational Talks or Visionary Presentations

When giving a motivational speech or addressing a broad audience on visionary topics, a well-chosen quote can encapsulate your message and leave your listeners inspired.

Example (in a Leadership Seminar):

“As Peter Drucker famously said, ‘The best way to predict the future is to create it.’ Let’s commit ourselves to building a future where innovation and leadership drive sustainable success.”

Quotes distill big ideas into a few words and are often shared, which helps your message resonate longer with the audience.

3. Ask a Thought-Provoking Question: Effective in Sales Presentations and Consultative Meetings

In sales pitches or consultative presentations, engaging the audience is crucial. Ending with a compelling question stimulates conversation and positions you as a thought leader.

Example (in a Sales Pitch):

“What would doubling your revenue in the next 12 months mean for your business? That’s exactly what our solution is designed to achieve.”

This question subtly pushes the prospect to envision success and frames your offering as the key to unlocking that potential.

4. Call to Action (CTA): Essential in Sales Pitches and Marketing Presentations

When driving conversions, a strong call to action is a must. Whether you’re asking for a sign-up, a purchase, or further engagement, your CTA should be direct and easy to act upon.

Example (in a Sales Presentation):

“Sign up today, and our team will give you a personalized demo to show how this solution can transform your operations within weeks.”

A clear CTA leaves no room for ambiguity and gives your audience a concrete next step.

5. Share an Anecdote or Story: Works Well in Funding Pitches and Investor Presentations

Investors are not just interested in numbers; they invest in people and stories. A well-crafted narrative that ties back to your business or solution can leave a strong emotional impact.

Example (in a Funding Pitch):

“Two years ago, we almost had to close our doors. But it was that pressure that pushed us to innovate and create the product we’re proud to present today—a solution that’s now poised to disrupt the industry.”

Stories humanize your message, making it relatable and memorable, which is key when seeking investment.

6. Use Humor: Effective in Light-Hearted Team Meetings or Creative Presentations

Humor can be a great way to conclude on a positive note, especially in internal team meetings or creative brainstorming sessions. It relaxes the atmosphere and leaves participants feeling connected.

Example (in a Creative Brainstorming Session):

“Now that we’ve revolutionized the way we think about coffee breaks, let’s go grab one ourselves!”

Humor breaks the ice and leaves everyone with a smile, fostering a positive team dynamic.

7. Offer a Solution: Ideal for Problem-Solving Presentations or Strategy Meetings

When you’re presenting on challenges, ending with a clear solution provides closure and direction. This is particularly effective in problem-solving workshops or strategy sessions.

Example (in a Strategy Meeting):

“In conclusion, to overcome our market share decline, we need to focus on three key strategies: optimizing our product line, enhancing customer experience, and increasing brand awareness through targeted campaigns.”

This approach creates a sense of resolution and action, helping teams to focus on next steps.

8. Use a Visual or Prop: Suitable for Creative Pitches and Marketing Campaigns

Sometimes visuals say more than words. Incorporating a powerful image or a symbolic prop can leave a lasting impression, especially in creative or marketing presentations.

Example (in a Marketing Campaign Pitch):

Holding up a symbolic item, like a lightbulb “This lightbulb represents our campaign’s core—sparking innovation in every household across the country.”

Visuals and props engage more senses, making your message more impactful and easier to recall.

9. End with an Inspiring Vision for the Future: Perfect for Visionary Keynotes and Product Launches

Painting a compelling picture of the future aligns your audience with your vision and leaves them motivated to be part of that journey.

Example (in a Product Launch Presentation):

“Imagine a world where connectivity is seamless, empowering everyone to achieve more—this is the future we’re building with our latest innovation.”

Inspiration is contagious. Ending with a visionary statement can create excitement and buy-in for your ideas.

10. Close with a Thank You and Q&A: Suitable for Formal Presentations and Academic Talks

A respectful and engaging close, followed by a Q&A, shows appreciation for your audience’s time and encourages interaction.

Example (in a Academic Lecture):

“Thank you for your attention. I’m happy to take any questions you have as we dive deeper into this fascinating topic.”

Expressing gratitude and opening up for questions demonstrates professionalism and signals that you value audience participation

BONUS TIP - 11: One more thing!

This is a classic technique pioneered by Apple founder Steve Jobs - a storyteller par excellence. If you were fortunate enough to watch any of the keynote presentations that Jobs delivered, especially around the launch of iconic products such as the iPhone, there was one playbook that he always followed. A technique that became as iconic as his trademark black turtleneck and blue jeans attire.

Just when the audience believed that the presentation was over, Jobs would quip, “One more thing”. You can see a compilation of these remarks here - https://youtu.be/cO-2NAl7Sm0?t=111 . Jobs always saved up one surprise element that he uncovered only at the end of the presentation so that the audience would be served with a powerful reminder or memory to take back home. Of course, it might not make sense to blindly copy a master storyteller like Steve Jobs but you can definitely think about the principle behind this technique and adapt it to your personality and context.

Table of contents

How to End a Presentation (+ Useful Phrases)

Table of Contents

Most people are aware of the power of first impressions.

However, our appearance and the first words we utter are only one part of the impact we have on others.

Arguably, the final words we exchange during an interaction can have an even more lasting effect . And that applies to public speaking, too.

Obviously, the way you introduce yourself and the topic you’ll be discussing is important.

However, the end of a presentation should also be recognized as a crucial part of the experience .

With that in mind, this article will walk you through some:

• Things you should consider before drafting your conclusion,
• Tips for ending a presentation memorably,
• Mistakes you should avoid, and
• Phrases you can use to wrap up your speech.

But, before we discuss how to end a presentation, let’s establish why having an impactful conclusion is so essential.

Why is it important to have an impactful ending for your presentation?

In our article about starting a presentation , we explained how the steps of the motivated sequence framework correspond to the structure of the average presentation or speech.

As we have established, the introduction of a presentation mirrors the first step of that model. That means that one of its main goals is to get the listeners’ attention .

The central part of the speech, or the body , corresponds to the second, third, and fourth steps of the motivated sequence framework. In other words, it has to:

• Introduce the audience’s need (or identify a problem the listeners are having),
• Offer a way to satisfy (or resolve) that need, and
• Help the listeners visualize the successful implementation of the speaker’s solution.

Having checked off these points, we arrive at the conclusion , i.e., the subject of this article.

That stage of a presentation corresponds to the final step of the motivated sequence model — which consists of the call to action .

So, the conclusion of a presentation allows the speaker to drive their point home and nudge the audience toward performing a specific action.

However, that’s not the only purpose of a conclusion.

According to the authors of Business Communication: Process & Product , the final section of a presentation should achieve 3 goals . It should:

• Summarize the main themes of the presentation,
• Leave the audience with a specific and noteworthy takeaway (i.e. propose a specific course of action), and
• Include a statement that allows the speaker to leave the podium (or pass the mic) gracefully.

Above all, the ending of a presentation should be memorable , akin to the punchline of a joke.

Having said that, let’s talk about some factors you should consider as you’re writing the conclusion of your speech.

Things to consider before crafting the conclusion of your presentation

If you’re trying to figure out how to end a presentation, knowing the goals of a conclusion should help.

However, those objectives are only one part of the puzzle. To get the others, you should also consider:

• Your audience’s demographic breakdown,
• The general purpose of your presentation ,
• The specific purpose of your presentation , and
• Your thesis statement .

With that in mind, let’s see how each of these factors can help you develop an impactful conclusion for your presentation.

Factor #1: The demographic breakdown of the audience

As we have noted in our article about starting presentations, understanding the demographic breakdown of one’s audience is a crucial part of drafting a speech .

After all, the audience affects all of the choices we make — from the way we present ourselves to the vocabulary and the supporting materials we use during our presentations.

In our quest to learn more about the effect an audience can have on a presentation, we spoke to Persuasion Strategist Juliet Huck .

Having spent a significant portion of her professional career preparing people to take the witness stand, Huck knows a thing or two about adjusting one’s messaging to fit the preferences of one’s audience. She says:

“[The] ending [of] every presentation should be different and always based on the background of your audience. This should not be a blanket statement.  It also depends on if you are educating your audience or persuading them to make a decision in your favor.  You must do the homework on your audience prior to giving a presentation and end by leading them to your desired conclusion by giving them a conclusion they can relate to.”

But, if you’re not entirely sure how to take your audience into account when drafting your conclusion, consider the following questions:

• How will your audience connect to the topic you’re discussing?
• How can you relate the information you’re sharing to the listeners’ needs?
• What would make your audience think back on your presentation in positive terms?
• What would be the most effective way to get your point across to this specific audience?

Knowing whether your audience is friendly, neutral, uninterested, or hostile will also help you adjust your approach.

If nothing else, it’ll tell you whether you should stick to the facts or feel free to deliver a more casual or rousing speech.

Examples of different audience breakdowns

In our article about starting a presentation, we demonstrated our tips through 3 fictional speakers. So, let’s use the same presenters to illustrate this point.

• Nick Mulder is talking about the dangers of phishing. He introduced himself as the head of the security department. So, we can assume that he’s speaking to an audience of fellow employees, perhaps even through video conferencing software. Therefore, he was addressing an internal problem the company was having in front of a fairly receptive audience.
• Joan Miller is talking about how artificial intelligence is changing the future of the marketing industry. In her introduction, she mentioned having over four decades of experience in marketing. Consequently, we can infer that she’s speaking to an audience of marketing specialists who were previously unaware of her credentials.
• Milo Green is talking about employee retention. In his introduction, he indicated that the audience may know him as the founder of Green & Co. So, he’s probably famous enough to be recognized by at least a portion of his audience. Between that and the subject of his presentation, we can assume that he’s talking to the upper management of other companies.

From our examples, we can see how the identity of the speaker and their level of familiarity with the listeners might affect the way they prepare their presentations .

Factor #2: The general purpose of your presentation

Understanding the general purpose of a speech brings you one step closer to knowing how to end a presentation.

According to the authors of Communicating at Work , most presentations can be sorted into one of 3 categories based on that factor. In that regard, your presentation could be:

• Informative , aiming to expand the listeners’ knowledge and/or help them acquire a specific skill,
• Persuasive , with the goal of changing the listeners’ opinions or encouraging them to behave a certain way, or
• Entertaining , which is good for getting the audience to relax and look forward to upcoming speakers or events.

The general purpose of your presentation will naturally affect your conclusion because it will change what you choose to emphasize.

💡 Pumble Pro Tip

The basic goal of your presentation could correspond with the type of presentation you’re giving. To learn more about presentation types and styles, check out this article:

• Presentation types and styles explained

Examples of defining the general purpose of a presentation 

Let’s see how our imaginary presenters would define the general purpose of their presentations.

• The general purpose of our phishing expert’s presentation is informative . The speaker’s primary goal is to teach his coworkers how to recognize and defend themselves against phishing attempts.
• Our marketing expert’s presentation is persuasive . She wants to change her listeners’ minds and make them more open to using AI in their marketing campaigns.
• The last speaker’s presentation about employee retention is also persuasive . After all, the speaker is attempting to show his listeners how they can increase the employee retention rate at their own companies. However, depending on the circumstances surrounding the speech, it could also take on some entertaining qualities.

Factor #3: The specific purpose of your presentation

The specific purpose of a presentation is essentially the outcome you’re looking to achieve with your speech. Defining this goal will require you to know the answers to the following questions :

• Who do you want to influence?
• What do you want them to think or do?
• How, when, and where do you want them to do it?

Ideally, the specific goal you come up with should be realistic and highly specific .

To that end, the authors of Communicating at Work recommend setting measurable goals . So, for example, instead of thinking: “ I want to get approval for my project. ”,

“I want my manager to let me set aside one day per week to work on this project. I also want them to let me ask one or two other people to help me with it.”

Having this kind of goal in mind will help you figure out how to wrap up your presentation.

Examples of defining the specific purpose of a presentation

So, how would our 3 speakers specify the desired outcomes of their presentations in measurable terms? Let’s see:

“I want the people in my company to understand the dangers of phishing attacks. They should learn the exact steps they need to take when they see a suspicious email in their inbox.”

“I want these marketing experts to be more knowledgeable about the way artificial intelligence works right now and understand how they can incorporate that software into their professional practice.”

“I want managers and HR professionals to know how they can make their companies a better place to work so they can keep their employee retention rate high.”

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Factor #4: Your thesis statement

Ultimately, defining the general and specific goals of your presentation is a great way to keep yourself on track when crafting your speech.

However, the audience doesn’t need to know those goals.

Instead, they can hear your thesis statement — a summary of your overall message .

You can treat this statement as the throughline of your presentation. It will appear at least once in the introduction, followed by a few repetitions throughout the body of the presentation.

Finally, you’ll also want to include that same idea in your conclusion at least once.

In addition to keeping you, as the speaker, grounded, that repetition also keeps your audience from wondering what your presentation is about .

Examples of defining the thesis statement of a presentation

So, what would a thesis statement look like in practice? Let’s hear it from our fictional presenters:

“Identifying and reporting phishing emails will save the company’s information and money in the long term.”

“Right now, artificial intelligence isn’t as advanced as people think it is. However, we can still use it for marketing purposes as long as we make sure the process doesn’t begin and end with AI.”

“Improving your employee retention rate makes employees more engaged with their work and saves the company time and money that would otherwise go to training new personnel.”

How to end a presentation with a bang: 10 tips + examples

Now that we know why having an impactful conclusion is so crucial, it’s time to find the right way to achieve your goals.

To that end, we have highlighted 10 tips that might help you wrap up your presentation .

• Reiterate the key points and your core message.
• Mirror your opening statement.
• Elicit a response.
• Engage the audience.
• Call to action.
• Hand out materials.
• Acknowledge your contributors.
• Provide contact information.
• Thank the audience.
• Ask for feedback.

Of course, many of these methods we’ll discuss can be combined. However, your choices may be limited depending on the factors we have previously mentioned.

Tip #1: Reiterate the key points and your core message

Making sure the audience remembers your main points is one of the most important objectives your conclusion should accomplish.

With that in mind, you should dedicate some time at the end of your speech to reinforcing what you were trying to say throughout your presentation.

Take it from Mark Beal , Assistant Professor of Professional Practice, Communication, at Rutgers University:

“Every presentation should deliver and consistently reinforce three key message points. Most audience members will not recall more than three messages. Some may only recall one or two. With that [in mind], an engaging and effective presentation should conclude with the three messages the presenter wants the audience to take away.”

In essence, you’ll want to summarize your presentation by reiterating up to 3 key points and then repeating your thesis statement.

You could even translate this tip to your presentation slides. As Juliet Huck says:

“Your last slide should always draw your audience to your desired conclusion. [It] should be your billboard message , as we remember 70% of what we see and 20% of what we hear.”

We can see what that might look like through the example of our imaginary presentation on the dangers of phishing, below.

Tip #2: Mirror your opening statement

According to the authors of Communicating at Work , splitting a narrative between the introduction and the conclusion of your presentation is a good way to keep your audience’s attention.

Assistant Professor of Rhetorical Communication at the State University of New York, Dr. Lee M. Pierce , agrees:

“Psychological closure is looping back to the beginning to give the audience a sense of a closed circle. Don’t add new information in the conclusion, just tie the presentation up with a bow. [For example,] I always customize my closings based on the opening of the speech. During a TEDx Talk on Beyoncé’s ‘Formation,’ I began by walking out to the introduction to the song, and then I ended by walking off to the end of the song.”

The above quote demonstrates that this tip can be useful no matter which method you used to start your presentation .

You can use it to put a new spin on a statistic you shared in the introduction, give a story you told a different ending, or finish the punchline of a joke you started with.

Overall, coming back to the theme you introduced at the beginning of your speech should make your presentation seem more complete and intentional .

Phrases you can use to reflect the introduction of your presentation in the conclusion

With all that being said, let’s see how our imaginary speakers would mirror the opening lines of their presentations in their conclusion.

Having started with a phishing statistic, our first speaker might say:

“Going back to the number we started with, remember that the Anti-Phishing Working Group has recorded 1,270,883 individual phishing attacks in the third quarter of 2022 — and that number is always on the rise. Luckily, you now have all the information you need to avoid becoming a part of that statistic.”

Our second speaker would have announced her plans to survey her listeners at the beginning of her presentation. In her conclusion, she might say:

“At the beginning of my presentation, I asked you to answer a quick survey on whether you’d be willing to work with AI. If you look back at your phones, you’ll see a different link in the #general channel on Pumble . Let’s see if this talk has managed to sway some opinions!”

Lastly, our final speaker might refer back to a humorous statement he made about chaining one’s employees to their desks to ensure that employee retention rates stay high.

“Once you start making your company a better place to work, your employees will happily perform their daily tasks — without being glued to their desks.”

Tip #3: Elicit a response

Making an audience experience strong emotions is always a good thing, but especially as the presentation comes to a close.

Putting the listeners in a contemplative mood or, even better, a cheerful one, means that they’ll be more likely to remember you and the points you made after your presentation ends.

On top of that, concluding your presentation in this manner would allow you to step off the stage gracefully, which is one of the main goals your conclusion should accomplish.

Now, depending on the type of presentation you’re delivering and, indeed, your style of presenting, you could elicit a response by:

• Ending with a short but powerful statement ,
• Asking a thought-provoking rhetorical question ,
• Relying on an impactful statistic or a quote , or even
• Inserting a funny picture or a meme on your final presentation slide.

Any one of these methods could help you solidify yourself and your message in the minds of the audience.

Phrases you can use to elicit a response from the audience

So, how would our 3 presenters try to get a response from their audiences? Well, they might use the following statements.

“Ultimately, the best defense against phishing attacks is human intelligence. You, alone, can ensure that your information remains secure by implementing the checklist I’ve shared today.”

“So, let me ask you again. Would you be willing to incorporate AI into your marketing campaign?”

“Hey, if the conditions you’re offering to your employees are good enough — there’s no need to keep them glued to their desks.”

Tip #4: Engage the audience

As we’ll discuss later on, having a Q&A session at the end of your presentation doesn’t always pan out the way you want it to.

Even so, getting your audience — or at least a few select listeners — to verbally respond to you can go a long way toward making you seem like a more engaging speaker.

Still, you can’t implement this tip without a strategy. You want to lead your audience to a certain type of response .

Professional speaker, career change consultant, and host of the Career Relaunch® podcast, Joseph Liu , had this to say:

“I often invite attendees to share what action they’re going to take amongst the potential ones I’ve covered throughout the presentation or to at least commit to taking some sort of action.”

Speaker, author, and editorial producer at CNN, Nadia Bilchik , agrees:

“If time allows, I always ask participants to share their biggest takeaway.”

The quote above also highlights the importance of being aware of the time as you are concluding a presentation — which is another thing we’ll talk about later.

For now, we’ll just boil this tip down to the following statement: if possible, try to make people verbalize or at least think about the knowledge they’re taking away from your speech .

Phrases you can use to engage the audience

Going back to our imaginary speakers, let’s see how this tip might work in practice.

“As we approach my conclusion, I’d like for us to reflect on everything we’ve learned here today. So, let me turn the spotlight on you all. Does anyone remember how to recognize a phishing email without opening it?”

“Now, I’m sure everyone here has some idea of how they might incorporate AI into their next marketing campaign. Is anyone willing to share their strategy?”

“Alright! Pop quiz time — don’t worry, I won’t grade you. Can you all shout out the main 3 ways to increase employee retention? Number 1?”

Tip #5: Call to action

Once you have finished reiterating your core message and making sure you have your audience’s attention, you need to be able to direct the listeners to the next step.

As Michelle Gladieux , author of Communicate with Courage and President of Gladieux Consulting, an employee coaching provider, would put it:

“What can the audience DO with the information you’ve shared? Suggest a positive, fruitful next step or, even better, suggest several, and let your presentation participants choose among options that have panned out well for others.”

In her workshops, Gladieux says:

“We ask participants to document at least one goal for behavior change that is specific, measurable, and time-based, and take a bonus step of inviting them to name one person they’ll tell about their goal for added accountability.”

According to the authors of Communicating at Work , there are 2 ways to deliver a call to action at the end of your presentation. Namely, you can either phrase it as:

• An appeal or a question (e.g. “If any of this sounds interesting, you can learn more by signing up for our newsletter through the link on the screen behind me.” ), or
• A challenge or a demand (e.g. “Now, you can keep doing what you’re doing and getting lackluster results. Or, you can sign up for our newsletter to receive tips that will help you upgrade your strategy.” ).

As always, your choice will depend on the factors we have listed at the top of this article.

Phrases you can use to call the audience to action

Let’s see what our fictional speakers’ calls to action might look like.

“Remember, even if you happen to open a phishing email, you’ll be able to deal with it easily by forwarding it to this email address. That’s the main thing you need to remember from this talk.”

“I bet many of you could come up with even more creative ways to incorporate AI into your marketing campaigns. So, how about this: if you fill out the form I’m about to send you, I’ll check in with you in about three months. Those of you who succeed in using AI in a meaningful way will get a chance to share your insights on this very stage next year!”

“I have a challenge for those of you who are ready to meet me at my level. I want you to sign a pledge, promising to boost your employee retention rate by 10% in the next year. We had a similar experiment at one of my talks a couple of years back, and even I was surprised by the results.”

If you decide to accompany this part of your speech with a call to action slide, keep Juliet Huck’s advice in mind:

“A call to action slide is not always persuasive. Persuasion is not a call to action — it is a directed action. To ‘call’ means someone can say no, but to ‘persuade’ [is to] direct your audience to your desired conclusion based on a number of steps.”

In effect, that means that your call to action should be the final step of your persuasion strategy.

You should start building to that desired outcome well before you get to the end of your presentation.

Tip #6: Hand out materials

The ending of a presentation is the perfect time to give the audience a keepsake of your speech .

But, keep in mind that a memento doesn’t have to be a physical item. As Michelle Gladieux would say:

“I like to direct my audiences to free downloadable resources on our website for those who want to continue their personal and professional growth as leaders and communicators.”

So, sharing resources through email or a business messaging app would work just as well.

Of course, you don’t have to hold off until the conclusion of your presentation to give your audience something to remember you by. Gladieux also shared a method she used in her workshops: 

“[Most of our] participants have our high-quality original workbooks in hand during the presentation and available later as a tangible resource. Folks add notes, take short assessments, and work on case studies when we teach using workbooks. If we use presentation slides, we keep the content as engaging visually as possible and short on words.”

If your budget allows you to do something similar, that might be a good way to make the audience remember you.

Phrases you can use before handing out materials

In the scenarios we have conjured up, the speakers might introduce their additional materials like so.

“If you’re interested in learning more about phishing and how you can defend yourself from future attacks, you’ll find more information by following the link on the screen.”

“Now, at this point, I see that my associates have already started delivering some additional materials and miscellaneous goodies to you. I hope you’ll use them to workshop further ideas for using AI in your marketing strategies.”

“I’ll go ahead and forward these presentation slides as well as some additional resources for improving employee retention to you all.”

If you’re looking for a convenient way to deliver additional resources to the attendees of your speech, Pumble is a great option. This article offers some practical tips for using business messaging software for educational purposes — including online conferences:

• Using Pumble for teaching and learning  

Tip #7: Acknowledge contributors

If you’re delivering a business presentation as a representative of a team or a department, you can also use the final moments of your speech to acknowledge everyone who worked on the presentation with you.

On the one hand, you could simply thank your team in general terms and leave it at that.

Alternatively, you could highlight the individual contributions of specific team members if you want to make sure their effort doesn’t go unnoticed.

Phrases you can use to acknowledge your contributors

Here’s how our fictitious presenters might acknowledge the people who helped them create their presentations:

“Before I sign off, I’d like to take a moment to thank Jill and Vanessa from the security team, who helped me compile the data and create the slides you just saw.”

“Finally, I’d like to acknowledge that this presentation wouldn’t be half as informative without the experts who helped me understand the technical side of AI.”

“Now, let’s all give it up for my wonderful team, who helped me organize this lecture.”

Improve communication and collaboration for increased team efficiency with Pumble.

Tip #8: Provide contact information

Business presentations often double as networking opportunities , both for presenters and for audience members.

With that in mind, you might want to put your contact information on one of your closing slides.

For one, doing so would show the audience how they can get in touch with you after your presentation ends. After all, they may have additional questions or even interesting business opportunities for you.

On top of that, putting your contact information on the last slide is also a good way to remind the audience of your name and credentials .

For that reason, our second imaginary speaker might have “Joan Miller — Chief Marketing Officer at Happy Media” on her final slide.

Phrases you can use to provide contact information

So, how would our presenters encourage their audience to keep in touch? Well, they might say: 

“I’m always happy to answer any of your security or phishing-related questions on Pumble. You’ll find me by clicking the plus sign next to the direct messages section and searching my name, Nick Mulder.”

“If you all have any follow-up questions for me or one of the AI experts I’ve spoken to, you’ll find all of our contact information on this slide.”

“If you want to stay up to date on Green & Co’s latest news, follow us on LinkedIn.”

Tip #9: Thank the audience

Many presenters find a way to incorporate a “ thank you ” slide at the end of their presentations.

If you want to express your appreciation to your audience members , you could do the same thing.

However, as we’ll soon discuss, many of the experts we’ve spoken to would advise against having pointless visuals at the end of your presentation.

After all, you want to leave the audience with something memorable to take away from your speech.

Still, if you want to thank the audience, you could always make that final slide serve multiple functions .

For example, a “thank you” slide can also contain the speaker’s contact information, as well as additional resources.

This example “thank you” slide above features a QR code (you can create one using a QR code generator ) leading to more resources — it prompts the audience to find the speaker on various social media platforms.

Tip #10: Ask for feedback

Lastly, some speakers might benefit from knowing what the audience thinks about their delivery and other aspects of their presentation.

That’s why some of the experts we’ve spoken to suggest that conducting a brief survey of the audience could be a good activity to end a presentation with.

Rutgers University professor, Mark Beal, says that:

“Offering audience members the opportunity to take a concise survey at the conclusion of a presentation will result in valuable insights that will inform how to consistently evolve and improve a presentation. […] We use the last few minutes of seminars to allow participants to answer a few questions about what was most useful in our content and delivery, and what, in that individual’s opinion, could improve.”

Michelle Gladieux is also an advocate for audience surveys, saying:

“I’ve delivered thousands of training workshops and keynotes and never miss an opportunity to ask for feedback formally (in writing), informally (in conversation), or both. As you might guess, I advise every presenter reading this to do the same.”

You could encourage this type of feedback by:

• Asking attendees to share their thoughts on your presentation after you step off the stage,
• Setting up a notebook near the door and asking people to jot down their thoughts as they exit,
• Having a suggestion box for hand-written feedback notes, or
• Creating an anonymous survey online and linking to it on your presentation slides.

Most presenters nowadays tend to rely on technology to compile audience feedback, but the method you use will depend on the circumstances surrounding your presentation.

If you’ve never had to ask for feedback before, you might find this article interesting:

• How to ask your manager for feedback  

The worst ways to end a presentation

Having gone through the best practices for concluding a presentation memorably, we also wanted to know what are some of the mistakes speakers should avoid as they reach the end of their speech.

The experts we have spoken to have identified 5 of the worst ways to end a presentation :

• Overloading your final slide.
• Settling for a lackluster closer.
• Ending with a Q&A session.
• Not having time for any questions at all.
• Going over your time.

So, let’s see what makes these mistakes so bad.

Mistake #1: Overloading your final slide

Overloading your presentation slides isn’t a mistake you can make only at the end of your presentation.

Professional speakers know that slides are only there to accompany your speech — they shouldn’t be the main event.

As Nadia Bilchik says:

“Slides are only there to support your message. Towards the end of the presentation, I may even stop the slideshow entirely and just have a black screen. At the very end of the presentation, my suggestion is to have a slide up with the next steps or a call to action.”

Dr. Lee M. Pierce also tends to use blank slides:

“I always end and begin with blank slides. As a speaker, you’re trying to build connection and rapport between you and the audience, not between the audience and your slide deck.”

Therefore, putting too much information onto a single slide can make the speaker seem unprepared, in addition to overwhelming the audience.

When in doubt, remember Kawasaki’s 10/20/30 rule :

• No more than 10 slides per presentation,
• Keep your presentations under 20 minutes, and
• The text on your slides should never be smaller than 30-point font. 

Mistake #2: Settling for a lackluster closer

If your goal is to become a proficient speaker, you’ll have to stop using uninspired closers like:

• “Well, I guess that’s it.”
• “That’s pretty much all I had to say.”
• “That’s about it from me. Can we get some applause?”

The audience will respond if you say something deserving of a response.

Instead of using these bland lines, remember Juliet Huck’s advice:

“Never end your presentation without closing the loop of your beginning theme and being specific when asking for your desire conclusion.”

As we have established, it’s best to conclude your speech by bringing back your thesis statement and key points.

Finishing with weak visuals is similarly offensive — and here we’re not just talking about presentation slides.

Remember, body language is an important component of our communication .

Fidgeting as your presentation comes to a close or slumping your posture as soon as you’re finished speaking won’t do.

As Michelle Gladieux would say:

“Never end a presentation seeming happy to be done, even if you are! Be certain you’re happy to be the presenter before you begin, or find someone else to do it.”

In other words, try not to show signs of anxiety during your presentation .

Maintain a confident demeanor for as long as you remain on stage or as long as you’re on camera, in the case of virtual meetings .

Mistake #3: Ending with a Q&A session

One of the experts we have spoken to, Nadia Bilchik, was particularly adamant about not ending presentations with Q&A sessions.

“Never ever end a presentation on a question-and-answer session. I have seen numerous presenters end by asking ‘Any questions?’ Too often there are no questions, and the presenter is left looking deflated and muttering ‘Thank you.’ [If there are] no questions, you can always say ‘A question I’m often asked is…’ or ‘Something I would like to reiterate is…’ Never end your presentation without your audience being clear about what they are expected to do with the information you have just shared.”

Adding that you can:

“Ask for questions, comments, and concerns, and only then end with a quick wrap-up. The goal is to end with your audience being clear on their next steps.”

Even if the listeners do have questions, there’s a good reason not to have a Q&A session at the very end of your presentation.

Namely, there’s always a chance that someone will ask a question that completely derails the conversation.

If you have the Q&A portion right before your conclusion, you’ll have time to reiterate your core message and proceed with a memorable closing statement .

For reference, you can ask for questions by saying:

“Before I close out this lecture, do you guys have any questions for me?”

Then, if there are no questions, you can still proceed to your conclusion without losing face. 

A Q&A session is one of the best ways to make your presentations more interactive — but it’s not the only way to go about it. To learn more, check out this article:

• 18 Ways to make presentations more interactive and engaging

Mistake #4: Not having time for any questions at all

Ending with a Q&A session could be a problem — but, perhaps, not as big of a problem as not taking questions at all.

As Mark Beal would say:

“Not giving the audience the opportunity to participate in the presentation via a question and answer session is another ineffective way to end a presentation. Audiences want to have a voice in a presentation. They will be more engaged with the presentation content and recall it more effectively if given the opportunity to participate in the presentation and interact with the presenter.”

Dr. Lee M. Pierce adds:

“It’s always good to leave at least 15 minutes for questions. Leaving 5 minutes is annoying and pointless. Also, be prepared that the audience may not have questions or not feel comfortable just jumping in, so have some of your own questions ready to offer them. You can say something like, ‘Just to put it out there, if I were going to ask me a question, I’d ask…’ ”

Now, both Nadia Bilchik and Lee M. Pierce have mentioned phrases you can use if no one comes forth with a question.

You’ll notice that the sentences they have come up with will require you to consider the questions you may be asked ahead of time .

In addition to helping you create a better presentation, doing this will also allow you to answer any questions effortlessly.

Mistake #5: Going over your time

Last but not least, many of the professional speakers we have interviewed have stressed the importance of ending one’s presentation on time.

Michelle Gladieux said it best:

“The best way to end a presentation is ON TIME. Respect others’ time commitments by not running over. You can always hang around for a while to speak with people who have more to say or more to ask.”

Dr. Lee M. Pierce agrees:

“The worst thing you can do is run over time. If you were given 45 minutes for a presentation plus 15 minutes for Q & A, you should end at 45 minutes — better if you end at 35 or 40.”

Then again, according to Guy Kawasaki’s 10/20/30 rule, even going over the 20-minute mark could risk boring and alienating one’s audience.

Useful phrases for ending a presentation

In the course of our research, we’ve found many practical phrases one might use to wrap up a presentation.

We even had experts send in their suggestions. For example, Nadia Bilchik says:

“I always end with a very quick summary of the content, a definitive call to action, and a reiteration of the benefits to the audience. This is a superb model, and I have shared it with thousands of individuals who have found it immensely valuable. Use this as your framework: What I have looked at today… What I am asking you to do… The benefits are…”

Other phrases you might use at the end of your presentation include:

“To recap, we’ve discussed…”

“Throughout this presentation, we talked about…”

“In other words,…”

“To wrap up/conclude,…”

“In short, I’d like to highlight…”

“To put it simply,…”

“In conclusion…”

“In summary, the goal of my presentation…”

“If there’s one thing you take away from my presentation…”

“In bringing my presentation to a close, I wanted to…”

If you’d like to incorporate a call to action, you might say:

“I’m counting on you to…”

“After this presentation, I’d like to ask you to…”

“Please take a minute to…”

“Next time you (see a suspicious email), remember to (forward it to this email address).”

To end with a quote, you could say:

“Let me leave you with this quote…”

“That reminds me of the old saying…”

Lastly, more useful phrases include:

“Feel free to reach out if you have any questions.”

“For more information, head to the link on the screen.”

“Thank you for your time/attention.”

“I hope you found this presentation informative/useful/insightful.”

Remember: the last words you say should make it abundantly clear that your presentation has ended.

What should your final slide look like?

If you don’t want to leave your final slide blank as some of the experts we have talked to would recommend, there are other ways to fill that space.

Joseph Liu told us:

“I tend to make it very clear the presentation is coming to an end by having a slide that says, ‘Closing Thoughts’ or something to that effect. I recommend ending with a recap of your content, reconnecting with the initial hook you used at the start, and finally, some sort of call to action.”

Mark Beal has a similar formula for his closing slides, saying:

“The final slides of my presentation include: A slide featuring three key messages/takeaways, A question and answer slide to engage the audience at the conclusion in the same manner a presenter wants to engage an audience at the start of a presentation, and A final slide including the presenter’s contact information and a website address where they can learn more information. This slide can include a QR code that the audience can screenshot and access the presenter’s website or another digital destination.”

Between these two suggestions and the many examples we have included throughout our guide, you ought to have a clear picture of what your final slide might look like.

End your presentations with a bang on Pumble

Knowing how to end a presentation effectively is a skill like any other — you’re bound to get better through practice and repetition.

To get the most out of your presentations, make sure to give them on Pumble.

Pumble — a team communication and collaboration app — allows you to have the most interactive, efficient presentations thanks to:

• The video conferencing feature that allows you to share your knowledge with a large group of people,
• The screen sharing feature that allows you share your presentation,
• The in-call message feature, to ensure your audience can participate (and send questions for the FAQ partition of the presentation, for example), and
• The blur background feature, that ensures your audience’s attention is always on you and you alone.

Secure, real-time communication for professionals.

Olga Milicevic is a communication researcher and author dedicated to making your professional life a bit easier. She believes that everyone should have the tools necessary to respond to their coworkers’ requests and communicate their own professional needs clearly and kindly.

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• 5 Effective Strategies To End A Presentation

By Paola Pascual on February 7, 2022

You just gave a great presentation in English… And it’s time to conclude.

If you think all the work is done –watch out! Did you know that the beginning of your presentation , together with the end of it, are the most important parts of your speech? This is what your audience will remember best, so it’s important to make the introduction and the conclusion as memorable as possible.

The last few minutes of your presentation are your best opportunity to make a long-lasting impression on your audience. This last part will help your audience remember the key points and help you get across the main idea .

In this article, you will learn 5 strategies to end your presentation in a powerful way. You’ll also learn useful expressions you can use to transition from one point to the next.  One great tip is to prepare both the beginning and the end of your presentation:

5 Effective Strategies to Close Your Presentation

Choosing the right strategies to conclude your presentation will help you bring your audience back to the main point. We all get distracted sometimes, and our attention span keeps getting shorter.

The goal is for you to connect with your audience and make them feel connected to your topic. Your presentation should always be about them –not you. Make it easy for them to remember key points and bring their attention back to them.

Download this great effective presentation checklist and check the strategies below. Pick the ones you feel most comfortable with and dare to combine them –some of them work great together!

1. Restate your main idea

The most effective way to make your key points stick? Repeat them. Once again. And again.

You may feel that restating your key message throughout the presentation can be repetitive. However, adding recaps after each section and summarizing your main points in your conclusion will really make it stick in the minds of your audience members.

When you restate your main idea, make sure you paraphrase the points in a slightly new and refined way. You can change the word category, use synonyms, or use a simpler version.

Use these closing words and useful phrases to summarize your key points:

• In other words, today we went over …
• To put it simply, this presentation examined …
• What I mean to say is, throughout this presentation, we explored …
• As we/I understand it, 
• By and large, we discussed …
• Overall, today’s presentation covered …
• To recap, we examined …
• In conclusion, 
• To conclude,
• In short, I’d like to highlight…
• To quickly recap,
• In a nutshell, 
• In summary,
• To sum up,  I’d like you to remember…
• To summarize, 
• All things considered, 
• All in all, 
• To put it briefly, 

2. Include a Call To Action or next steps ➡️

Your presentation has a goal and some next steps. When you give a speech, you expect something else to happen. Whether that may be for your audience to provide feedback, for them to buy your product, for you to send them a brochure…

What are your future actions? It’s what we call our “ Next ” in our WHAT-WHY-NEXT framework . This should be one of the first things should consider when preparing your presentation. What do you want your audience to do after your speech? Do they need to take action or will you follow up with them?

Clearly tell your audience what they need to do after your presentation –or what they can expect.

Introduce your Call To Action and present how your findings will impact the future:

• To wrap this up, I’d love to ask you to…
• After today’s session, please take a minute to…
• I’m counting on you to…
• Looking forward,
• To this end, it would be great to…
• As a consequence, we must …
• If you would like more information, please…
• Please reach out to me if you have any questions…
• I will send you a list of great resources that will help you…
• So, next time you…, remember to…

3. Close the loop ⏺️

The “Loop Technique” is a popular technique in which you return to the subject you opened with at the start of your presentation. It’s especially effective because it creates a perfect circle and a satisfying sense of completion. Skillful speakers often build up audience anticipation at the beginning of their talk and then keep them in suspense until the end when they finally finish their story, give the punchline to their joke, or answer the question they posed right at the start.

Closing a presentation referring back to your opening message is a very common speech structure in many TED Talks . It is a great way to round off your story and remind your audience why they were there in the first place. It is also commonly used in comedy and marketing.

To approach this technique, you can finish a story or an anecdote you started or set up a question at the beginning of your talk and wait until the end to answer it.

4. End with an inspirational quote or surprising statistic

I must be honest with you –quotes are not my favorite way of ending a presentation, but I see how it can work in some contexts.

If you want to make your audience feel in a particular way or there is something you want your audience to remember, a quote or a surprising fact can be your best ally. It is an effective way to reengage your audience and help them remember your main point.

Always remember to add a quote or statistic that is related to your topic.

Oh, an impactful image could work just as well!

Use these phrases to introduce great quotes or statistics:

• I’d like to finish with this inspiring quote from…
• This reminds me of a wonderful quote from…
• Let me leave you with this surprising statistic…
• Let’s finish this session with an interesting quote…
• Did you know that…?
• It reminds me of the words of…
• In the end, this is what matters…

5. Thank your audience

Before you go, remember to always thank your audience. After all, they’ve stayed until the end, right? A simple sentence will suffice, and it will make a difference by making you more likable.

Phrases to thank your audience:

• Thank you so much for your attention today.
• I’d like to thank you for your interest today.
• I truly appreciate your interest and attention this morning.

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More resources on presentation skills:

• Presentation Skills for Non-Native English Speakers
• 101 Must-Know Transition Phrases for Engaging Presentations Online
• 21 Helpful Tips For Remarkable and Outstanding Presentation Skills
• How To Start a Presentation: Follow These 4 Easy Steps
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• 6 Public Speaking Tricks To Captivate Your Audience
• How To Do Effective Business Storytelling According To Former Prosecutor
• 8 Little Changes That’ll Make A Big Difference With Your Presentations
• 3 Quick Public Speaking Tips For Your Next Presentation
• Your Body Language May Shape Who You Are [TED Talk Lesson]

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How To End A Presentation Effectively

Do you want to end your presentation with a bang?

Today, we'll teach you how to end your presentation effectively and create a lasting impression on your audience.

In this article, we will walk through the following:

Five ways to end your presentation with impact

Why the end is the most crucial section of the presentation

Frequently asked questions about how to end a presentation

While every element of a business presentation is crucial, the way to end a presentation can determine if you'll have an impact on your audience . So, let's unravel five compelling ways to end a presentation:

Meaningful storytelling will influence people to remember your message for a long time. Moreover, a narrative at the end can creatively summarize the facts you presented. So, your conclusion must end with a compelling story.

Your audience will remember your PowerPoint presentation and acknowledge your closing statement.

So, give your final key points instead of ending your presentation with a Q&A portion. You can also close with an inspirational message to create a lasting impression.

Here are some compelling quotes you can use to end a presentation conclusion:

"When I'm old and dying. I plan to look back on my life and say, 'Wow, an adventure,' not, 'Wow, I sure felt safe.'"  –  Tom Preston Werne r

"Your time is limited, so don't waste it living someone else's life."  – Steve Jobs .

"Life is what happens to you while you're busy making other plans."  – John Lennon .

"It always seems impossible until it's done."  – Nelson Mandela .

Pretty impressive, right? Imagine ending your presentation with these quotes. Your entire presentation will surely leave a lasting impression on your audience.

In this way, your audience remembers your sincerity.

Why the end is the most crucial section of the presentation

The end of your presentation must influence the audience members to remember the key takeaways and take action after your informative speech.

To achieve effective presentations, you must craft your slides accordingly. You need to have interesting information for the beginning to set the scene and the main points of your presentation . Meanwhile, the end part of your presentation ties everything together.

Appropriate closing words for your presentation are a must. Because with a good conclusion, your presentation will be complete and leave the audience with more questions than answers about your slides.

So, as a  presenter , you are responsible for summarizing key takeaways and creating an appropriate conclusion that will motivate your audience members to take action.

End a presentation using any of the five effective methods we shared. This way, you can establish a strong closing for your presentation.

Read more  how-to blog posts  about Google Slides and PowerPoint presentations from Simple Slides. Improve your next presentation by  accessing 10,000+ customizable templates, slides, and infographics.

Frequently Asked Questions About How to End a Presentation:

What is the final slide of a presentation.

The final slide, which comes after the closing one, is where you say "thank you." However, if a different slide is more appropriate, you have other options for closing your presentation.

Why are the beginning and end of a presentation important?

The most crucial parts of a presentation are the opening and conclusion. It would be best to capture the audience's interest at the start of your speech and keep their attention throughout so that you can substantially impact the audience at the finish.

What is the shortcut key to ending a presentation slide?

The shortcut keys for ending a presentation are  Ctrl+W or Ctrl+F4.

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Presentation Conclusions: Signal to the End

Strong start, strong finish.

3 reasons to include a signal to the end in your presentation conclusion

• Wake up the audience.   Many times the audience loses focus and is daydreaming towards the end of the presentation.  This shows them that things are ending soon, and it is time to pay attention again.
• Reset your own focus.   Sometimes it is easy to go so in-depth on topics we know well that we lose focus on what our audience wants to hear.  The signal to the end not only wakes up the audience, but the speaker as well and allows them to deliver a strong presentation conclusion.
• Clarify your structure.   Presentations need clear structure so that the audience can focus on key points and follow along.  When you use effective transitional phrases such as a signal to the end, it creates clarity in your structure and helps the audience stay with you.

3 phrases to use as a signal to the end in your presentation conclusion

• “ This brings me to the end of my presentation.   To summarize my main points,…”
• “ Well, that is all I have for today.   Let me now summarize what I talked about…. ”
• “ I have now come to the end of my presentation.   In summary, I spoke about…”

3 results of using a signal to the end in your presentation conclusion

• Get your points across a final time.   At the end of a good presentation, you will have mentioned your main points in your introduction, your body, and finally in your conclusion summary.  A good signal to the end focuses the audience’s attention one last time, so that you can mention your main points again as well as your recommendation.  People tend to remember what they hear at the end of a presentation more than at the beginning or middle.
• Set yourself up to finish strong.   By clearly defining you are starting your conclusion, it will help you focus and go through the correct steps in your conclusion.  This will leave your audience with a favorable impression of your speech.
• Be a better public speaker.   So many people give poorly structured presentations, and especially end their presentations on a low note.  Having a clear structure will help you to look more professional and get the results you want out of your presentation.

Having a strong presentation conclusion will leave your audience with a focused, positive view of your message and a good signal to the end is key to starting it well.  Let us know of any ideas you have in the comment areas below.  Want more on presenting with impact?  Click here .

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• Presenting with impact seminar
• Interactive presentations
• Storytelling in presentations

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This is a really important point Matt – and again it is often forgotten.

To give even more emphasis to your ending, raise / lower your voice or make a change to your voice to wake up the audience – but don’t shout!

Something like:

OK! (with a bit more volume) SO! (with a rise and then a fall in your voice) Right! (with a clap of your hands – if appropriate – and a rise in your voice)

Now your audience is awake, you can finish with a bang using one of the sentences above from Matt.

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Top 10 Conclusion Slide Templates with Examples and Samples

Siranjeev Santhanam

The concluding moments of a presentation hold a unique power. They are the crescendo, the final brushstroke on the canvas, and the lingering resonance that shapes perceptions. Within the theatre of boardrooms and conference halls, creating impactful presentations with good and meaningful conclusions is not just a formality but a strategic necessity. These pivotal moments are what ultimately sway minds within boardrooms, leaving an indelible mark on the minds of the major decision-makers in business.

Are you having a hard time with SMS marketing? We’ve got something tailor made for you. Click here to check out our other blog on SMS marketing slides now. 

The Role of Presentation Conclusions

When a presentation draws to a close, the audience is most vulnerable to lasting impressions. The conclusion of a discussion is the critical juncture where the narrative converges, and the concepts and ideas crystallize into a final robust takeaway. A well-crafted conclusion can help a professional to etch his or her message into the collective minds of the audience. Whether it be unveiling a bold new venture, outlining crucial plans, or dissecting complicated data, the conclusion gives a presentation enough reason, and ripe ground, to take mundane information and transform it into insight. 

In this blog, we’re going to be taking a look at ten conclusion slides. These templates, like all others in SlideTeam’s curation, come with the distinct advantage of being easy to access and easy to customize, giving users optimal flexibility and convenience when deploying them. 

Let’s begin. 

Business is all about knowing your competition, and then working to get ahead of them. Click here and check out our other blog on competitor analysis slides to excel at this art

Template 1 Project Conclusion PPT Presentation Slides

The slides of this vibrant PPT can be configured to serve as the concluding piece in any large-scale presentation within the corporate medium. There are 30 slides in this deck, with headlines ranging from performance analysis and budget/cost analysis to open issues, project health card, project dashboard, and more. Take control of the narrative by synthesizing a cogent and impactful conclusion, all with the aid of this presentation deck that can assist you in this and more. 

Download now

Template 2 Conclusions Findings PPT Slides Rules

Unlock the true potential of your presentations with a concise and influential conclusion slide that can embolden the storytelling prowess of the medium. Do this and more with the aid of one-page conclusion slide, made to reflect professionalism and excellence. The slide gives you space for a set of subheadings with smaller content brackets where you can lay out the inherent content of your findings or conclusions in a structured and organized manner. 

Template 3 Conclusion Slides  Shown by Gears and Bulb connected

This animated slide is made to represent the creative process in its most age-old form, with a light bulb and gears depicted as an illustration of ideas and innovation. Integrated alongside this is a great breadth of space where you can summarize the main points of your presentation in a series of points with subheadings and smaller explanations alongside it. Use this one-page PPT as a canvas for your business insights, providing a holistic view of the crucial information you seek to present.

Template 4 - Conclusion slides future scope with human image and protruded arrows

Take your presentations to new heights with the aid of this one-page conclusion slide tailored to serve the corporate arena. Seamlessly weave together critical components of the presentation with this one slide, creating a memorable and impactful conclusion to the broader discussion. The slide has a clear white background and an array of smaller bullet points where you can list the major summarized points with ease. 

Template 5 Closing slide image with conclusion

This colorfully-rendered slide is sure to get audience’s attention, helping to cap off a complex and rewarding discussion staged during corporate hours. Use this one-page theme to empower your audiences, breaking down and conveying crucial complex data with a sense of cohesion and clarity. Seize control of the narrative and make a bolder impact with this one-page conclusion PPT Template. Get it now. 

Template 6 Conclusion Slides Image  with Magnifying Glass and Document

Crafting a meaningful and impactful conclusion becomes more effortless with the aid of a simple, elegant slide such as this one. Use this one-page theme as a business asset, giving you the capacity to assemble and synthesize key data points as you want to create a lasting impression on your audience. The slide is suited for business related situations, and comes with the added benefit of being easy to modify to fit any necessary circumstance as well. Get it now. 

Template 7 Conclusion Slides Reliability Efficiency Cost Size Usability Market

Introducing this slide, which is crafted to serve a forward-thinking professional. This one-page PowerPoint piece can help satiate the needs of any business meeting, caging your audience's attention at the conclusion of a meeting. The all-white color palette and intuitive design can help to amplify the message, giving you the tools to streamline complex data through visually cohesive narratives.

Template 8 - Conclusion and recommendations communication PPT Presentation Slides

Incorporate this conclusion slide into your presentation to transform the experience, ensuring that your audience is captivated by the unfolding discussion and the strategic journey that is being uncovered. It is divided into two segments - conclusion and recommendations. Both come with content brackets for additional information that you can insert at your own discretion. Get this slide now and nurture an optimistic, creative environment within your business spaces. 

Template 9 Conclusion PPT Slide Influencers

Don't let crucial discussions in the business medium become background noise featured as part of mundane presentations. Carve your mark with a more rousing conclusion, implemented with the aid of this one-page PPT. It features two separate segments within a broader canvas, allowing you to pose questions and to leave room for answers, as part of the conclusion of the presentation. Get it now and morph your presentation into a more fruitful experience.

Template 10 Conclusion Slides Pen Image  with Case Study Project Plan and Solutions

This one-page theme has been infused with a dynamic design and helps you illustrate critical data at the end of a discussion. Dissect the intricate details of your discussion with refined precision, all with the aid of this slide. It comes with a group of pre-loaded subheadings and space for additional information beneath all of them. Immerse your audience in a narrative that captivates as it informs, cementing your message in their consciousness, so that you are able to use it desired. 

THE END-GAME IS USUALLY FINE

In a broader discussion within the business sphere, the conclusion is the ripe moment to evoke emotional resonance from the audience. It’s the moment where you transcend the charts, graphs and data and instead bridge a deeper connection with the audience. A well-crafted conclusion can help synthesize vital data, while also giving the audience the tools to mould the insights into personal initiatives. It can empower your team members to take the next step, aligning their actions with the presented vision.

PS Don’t click away just yet, we’ve got more for you. Click here to read our other blog that delves into company profile templates now. 

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Presentation structure: Why it’s smarter to put your conclusion in your opening

by Olivia Mitchell | 19 comments

It seems natural to structure your presentation with the conclusion at the end of your presentation and some articles on presentation structure advise this. But most of the time (exceptions below), it’s more effective to tell your audience your conclusion near the beginning of your presentation. Here’s why:

1. It gives your audience the big picture

In Brain Rules , John Medina argues that we learn and remember best when we:

Start with the key ideas and, in a hierarchical fashion, form the details around these larger notions.

This is because we remember things best by forming mental models or schema. So if you provide your audience with a hierarchical framework starting with your conclusion they will understand and remember better.

2. It enables people to make decisions

Decision-makers want to hear your recommendation upfront. They don’t have the time to be taken on a mystery tour. Managers who engage Effective Speaking to run courses for their staff often tell us ‘I want to know immediately what they’re telling me.” Once they have your recommendation they are then ready to assess your arguments.

3. It allows for repetition

When you establish your conclusion at the beginning of your presentation, you can then weave it throughout the presentation, showing how each point that you cover relates and supports it.

4. It holds people’s attention

This may seem counterintuitive. After all why should they listen if they already know the conclusion? However, as presentation design agency m62 argue:

By presenting the main arguments analytically [conclusion first] you create intrigue in the audience, increasing your audience’s attention. Showing facts and figures to support an eventual conclusion often lowers the concentration levels of the audience prompting a ‘What’s the point of this?’ mind set.

Good reasons to put your conclusion in your closing

There are some situations where it’s effective to leave your conclusion till the end of your presentation.

1. Create mystery

If you can structure your presentation by posing, and then unravelling a puzzle you can have the audience eating out of your hands. Malcolm Gladwell is a master at this both in his books and in his presentations . You could use it effectively in a keynote presentation (as Gladwell does) or in a teaching/training environment as an introduction to a larger topic. This does require some skill to avoid people tuning out if they can’t follow you. For most presenters it will work best to use this strategy for a segment of your talk – rather than the whole talk.

2. Create ownership

In a training environment, you can set up an exercise which enables people to come to their own conclusions. Debrief the exercise by asking participants what they learnt from it. This does require skillful design of the exercise (so that participants learn from it what you want them to learn) and skillful facilitation to draw out their learnings. Done well it’s a powerful method of creating ownership of the learning.

Bad reasons to leave your conclusion till the end

You may be tempted to leave your conclusion till the end for not so good reasons:

1. You’re concerned that people will stop paying attention once they know your conclusion

As I argued above, this is rarely the case. People are more likely to tune out when they don’t have the big picture.

2.You’re concerned that your audience might disagree with your conclusion

If you have to deliver bad news you may feel tempted to leave the bad news till the end. This is rarely a good idea. A classic example: a representative of a New Zealand government agency made a presentation to a group of commercial retailers about changes which were going to take place to their commercial area. He described how it was going to be revamped and made beautiful and attract a lot more foot traffic. He closed with this statement ‘” And that’s why your businesses will have to be shut down for six months.” You can bet they were furious.

What do you think? When do you put your conclusion in the opening? When do you leave your conclusion to the closing?

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19 Comments

Great post! Do you think the urge to leave the conclusion til the end is because people tend to approach, and plan for, presentations using the same methodology as essays and documentation?

To answer you questions: I really hadn’t thought about it. I agree with what you’ve said though, so you can bet I’ll be putting more thought into ‘conclusion placement’ from now on.

Hi Dan Yes, we’re trained at school to do things that way. However, in the corporate workplaces I’ve worked I was trained to put the recommendation (conclusion) first… Go well with your presentation when you try out, putting your conclusion near the beginning. Olivia

Good advice. It is very effective to start with the conclusion when it is surprising or chocking for the audience. They will want to know “Where that conclusion comes from.” If you start your conference saying something like: two years from now, we won’t need firemen anymore in Los Angeles, people will listen to know why.

Thanks for your post

Denis Francois Gravel

Hi Denis You’ve given a great example.

However, putting your conclusion in your opening works even when your conclusion is not particularly shocking or surprising to your audience. I recommend that the conclusion is expressed in one clear and succinct sentence (which I call the Key Message). The Key Message should be relevant to the audience and add value in some way – but not necessarily shock or surprise. Olivia

I Totally agree. I wasn’t specific enough in my first comment.

Denis François

A lot of incredibly dull presentations diligently start with a main point (your “conclusion”), develop it throughout the session, and finally end up with a summary. The focus there is clarity. But there is a huge problem. This “logical” structure does not engage the audience at emotional level. That’s why speakers often sound “preachy”. They are the experts, they have a truth and they are more than happy to shovel their data into our throats. No, there must be something better than that. Is putting the conclusion at the end a better approach then? Well, the speaker you mentioned put the conclusion at the end and clearly failed. My guess is that he did not “lead” the audience there, he only “pointed” them there.

Brain Rules also mentions that audience attention typically drops after 10 minutes, and gives the advice of using, for example, anecdotes.

So, what’s my approach? Simple. I start with a problem(!) and tell the audience a story. Rather than a logical outline, I use a dramatic outline (problem/development – typically consisting on a series of try and fail -/resolution) The story becomes a mere device to package all the data and information that I want to provide. You see, I (as a speaker) don’t not play the role of the expert anymore. I become a travel companion that brings the audience in a journey of discovery. Denis Francois Gravel gave an excellent example of what I would normally call a “hook”. You get your attention with a strong opening or title. In that case, the “conclusion” is strong because it is unexpected and, likely, opinionated. “Invest in ostrich farming” is clearly not as good, isn’t it? 🙂 Like in a movie, however, a hook grabs your attention at the beginning, but it is just not sufficient to keep your audience engaged for the whole presentation (see the 10 minutes “rule” above).

Hi Claudio You raise some interesting points. I would make this distinction: the engagement level of the presentation is not necessarily related to the placement of the conclusion. A dull boring presentation can start or end with the conclusion and so can an engaging one.

I do like your description of the role you play in your presentations as the travel companion. What you describe seems to be similar to the Gladwell approach of taking your audience on a journey with you.

Olivia, let me clarify. Here we are specifically talking about structure and how a structure supports a presentation. You can be engaging despite the structure and you can be engaging despite the dreaded bullet points on slides. The point being is that the choice of structure may heavily influence your results and objectives (clarity vs. emotional engagement).

The dramatic structure I use (Problem/development 1 2 3/resolution) is designed to preserve the tension until the end. Let me give you a practical example. “I was a talented software developer, I though I was invincible. Unitl one day… I faced an impossible project. Everyone was against me. What would you do? This is what I tried first” You see? Now I have a character, desire, obstacles. I give the audience experience (you can start with a “what if” scenario is the story is fictional)

The first time I wrote this presentation, I said: “…I faced an impossible project. Amazingly, it succeeded. Maybe this is why”…and so on. In the latter example I made a little but important mistake. I resolved the implicit dramatic question (“will he succeed?”) too early.

By the way, since I noticed you asked for examples of presentations structured around stories (in another post), here is a link to a presentation I did 3 weeks ago which talks about storytelling techniques, I think you may like it ;-): http://www.agilesensei.com/blog/articles/2010/06/17/crafting-outstanding-presentations/

Thank you for the example that you’ve added. I should add a new category to the reasons for leaving the conclusion till the end “Create tension” because that is different to “Create mystery”.

I haven’t had time to look at your presentation slides as I’m off to run a course, but looking forward to having a browse later on.

A very well reasoned piece Olivia!

My one point of disagreement comes with your case against putting the conclusion at the end when “You’re concerned that your audience might disagree with your conclusion”

A presentation in which you are delivering bad news certainly calls for getting it out early to avoid the appearance of sandbagging. It is true that the longer you withhold bad news the more the audience will feel you haven’t dealt honestly with them.

However, if you are presenting a proposal or trying to change minds, I find that it is often better to prepare the groundwork first. If there is a chance that the audience will not fully appreciate the importance of the problem (to them), I would think you need to build that case first. I may be getting this wrong, but I think I recall one of your newsletters talking about getting the audience in touch with the pain of the problem (not taking it for granted). This comes first, no?

More important is the case where the audience may be negatively predisposed to your proposal. If the audience, for instance, feels threatened by your proposal then presenting your conclusions first may cause them to throw up mental barriers to your arguments. To reiterate, this is not to be confused with delivering bad news. Rather, I am referring to situations where the audience may be brought to your way of thinking if you build your argument incrementally.

Hmm… thinking.

I don’t think there’s one rule which applies in all situations – and it may well be that we’ve had different experiences which have led us to see things differently.

My particular experience relates to local government – when a local official was presenting a proposal to the public it was rarely the first the audience had heard about it. Similarly when it came to presenting new proposals to staff, it was rarely my experience that staff didn’t know something about the proposal before the presentation. In both cases there were often rumours floating about and it was helpful to accurately state the proposal near the beginning of the presentation.

Yes, I have written a newsletter where I talk of getting people in touch with the pain of a problem. This can come just after stating the proposal. I would state the proposal and then lead into a discussion of the problem by saying: “Here’s why we have to do this…”

But to reiterate, my views may simply be a product of my experience. I’ve simply not come across a situation where stating the conclusion early on has caused the argument not to succeed. They may well throw up mental barriers – but you can then deal with those barriers during the body of your presentation. There is a risk that if you leave the conclusion till the end – that despite your careful building of the argument – people still throw up mental barriers, and then you don’t have an opportunity to deal with them.

Thank you for your comments – you’ve caused me to think about this more deeply. Olivia

Good points here. I think it is generally the best approach to include your conclusion in your intro. I wrote a blog post on packaging your talk in this way here: http://blog.speakerrate.com/post/681885350/tip-packaging-your-talk-say-it-3-times

In addition to your reasoning, you can still “create mystery” by having your conclusion in your intro but include a “continuous element” such as a story or analogy. I once gave a presentation about organ donation. I introduced the topic with a story of my good friend who needed a heart transplant. I leave the story halfway, even though the audience feels that I may have actually finished the story. In the end, I come back to the story and mention that my friend received his heart trasplant and is only alive today because of that one person’s decision. It’ll have your audience eating out of your hand, like you said, but without leaving out your conclusion.

Good stuff.

Hi Zach That’s a great example of using the same story to introduce and conclude your talk. It’s a great technique. Thanks, Olivia

Olivia, I enjoyed the post. It is a very good advice for very general situations. I use the same strategy to the documents that I send to managers and is much more effective to leave the conclusions for the final. So I’m sure that they will read and get more attention to the rest of the document. Congratulations for the post and the blog, it has given me much to my presentations

Hi Javier and welcome to my blog – glad you’re finding it useful for your presentations. Olivia

Hi Olivia – thanks for surfacing an important point about presentation structure and for allowing for some lively discussion.

In my workshops with business managers I teach them to lead with the conclusion and then unpack the data that supports that conclusion. This is based on personal experience as well as writers like Barbara Minto, John Medina and others. Here’s a further explanation of this principle: http://www.speakingppt.com/1-answer-first/

The exception is when you expect the audience to disagree with your conclusion. In that case, putting it first may cause debate before you even have a chance to develop the rest of your argument. An example: I produced a report for a company that believed software piracy was their biggest challenge with one customer segment. But this was based on misinterpeting some key data. In meetings when I tried to correct people, there was a strong emotional resistance to hearing my counter-argument. So in my presentation I started with “Piracy: what does the data say?”. People were more willing to assess the data when it didn’t challenge their preconceived notions.

Hi Bruce You give a very good example of when it is wise to leave your conclusion till the end.

My caveat would be to only do this when you have good reason (not just an unfounded assumption) to predict that an audience will resist to the point of shutting off.

In other situations, starting with your conclusion will surface some disagreements but this won’t be fatal to your case. Rather surfacing the disagreements allows you to be address them in a straightforward manner. In sales, this is the idea that it’s good for the customer to raise objections, so that you can address them. Olivia

There’s also a point to be made here about about classical story structure. Shakespeare (building on the Greek tradition of ‘chorus’ etc.) Uses the prologue in his plays to do a number of things.

1- quieten the crowd and get them hooked from the start 2- tells them what he wants them to do to get the most out of the play 3- tempt them with tasty morsels from the story…

if they ‘do with patient ears attend’ the ‘2-hours traffic of our stage’. But he doesn’t give the plot away, just the core theme.

In Romeo and Juliet, he promises the (hungry, diseased, drunk, depressed and oppressed) people who would have been in his audience in the 1500’s, rich Italians (how exotic), hatred, sex (always a winner) , murder, suicide (a crime against God) and a happy ending (of sorts) in the first 45 seconds. Then he tells the audience to be patient, and promises them that all will be clear by the end.

It’s pure salesmanship. And half-way between giving the conclusion at the beginning, and leaving it ’til the end.

And at the very bitter end he nails them with the epilogue. He tells them that they must go away and talk about what they’ve seen, and tells them that they’ve never heard such a story before!

It’s brilliant, but you can only do it in real life if you’re confident that you have a strong story. But when you do, and you do it, it’s amazing the effect it has on even the most cynical, senior and jaded crowd.

Thanks Jim, for adding Shakespeare into the mix.

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• Por qué es es más inteligente poner la conclusión al inicio de la presentación - NEO Proyectamos ideas - [...] la conclusión al inicio de la presentación 21.6.10 Presentaciones Olivia Mitchell dedica una entrada de su blog Speaking about…
• ToastMASTERY » Olivia Mitchell’s Challenge: Put Conclusion in Opening - [...] Mitchell challenges traditional ideas about speech structure in a post that says sometimes it makes more sense to start…
• Olivia Mitchells’s Challenge: Start with the Conclusion - [...] Mitchell challenges traditional ideas about speech structure in a post that says sometimes it makes more sense to start…
• Public Speaking Tips and Techniques [2010-06-26] - [...] Mitchell suggests opening your speech with your conclusion. It seems natural to structure your presentation with the [...]
• Starting well in a presentation- learn from Shakespeare | World class presentation skills- Jim Harvey - [...] Mitchell starts an interesting discussion on whether to begin your presentation with  the conclusion right up front.  It’s always…
• Buone ragioni per mettere il succo all’inizio « Presentazioni Efficaci - [...] lunga, perché in realtà volevo solo segnalarvi un bel post di Olivia Mitchell che spiega perché è una buona…
• Starting well in a presentation- learn from Shakespeare - [...] Mitchell starts an interesting discussion on whether to begin your presentation with  the conclusion right up front.  It’s always…

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