business plan for a recreation center

How to Write a Winning Business Plan for a Recreation Center: Expert Tips

By henry sheykin, get full bundle.

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Welcome to our blog post on how to write a business plan for a recreation center in 9 steps! Recreational activities have become increasingly popular in recent years, with more and more people seeking out fun and engaging ways to spend their leisure time. In fact, the recreation center industry has experienced a steady growth rate of X% over the past few years, making it an exciting and lucrative business opportunity.

Before diving into the step-by-step process of creating a comprehensive business plan for your recreation center, it's important to understand the market and identify your target customers. Conduct thorough research to gather the latest statistical information on consumer preferences, trends, and demographics. This will help you tailor your offerings to meet the unique needs and interests of your target audience.

Once you have a clear understanding of your target market, it's time to define your recreation center's mission and goals. What sets your facility apart from the competition? What is the overarching purpose of your center? Clearly articulating your vision will not only guide your decision-making process but also attract customers who resonate with your values.

Speaking of competition, conducting a thorough analysis of existing recreation centers in your area is essential. Identify their strengths and weaknesses, analyze their pricing and offerings, and determine how you can differentiate your business. This knowledge will enable you to position your recreation center strategically and effectively in the market.

To turn your vision into a reality, careful financial planning is crucial. Determine the necessary funding for your recreation center and create a detailed budget to ensure you have all the resources you need. This will not only assist you in securing financing but also help you make informed decisions about investments, expenses, and pricing.

Location plays a vital role in the success of any recreation center. Research and select a location that is easily accessible, has ample parking, and is ideally situated near your target customers. Consider the size of the facility, nearby amenities, and zoning regulations to ensure that your chosen location aligns with your business needs.

Forming partnerships or collaborations with other businesses or organizations can significantly benefit your recreation center. Identify potential partners who share similar values and target audiences. This could include local schools, sports clubs, or businesses that offer complementary services. Collaborations can help expand your reach, increase credibility, and offer additional value to your customers.

Before moving forward with your business plan, it's essential to conduct a feasibility study to assess the viability and potential success of your recreation center. This involves analyzing market demand, evaluating financial projections, and performing a SWOT analysis (strengths, weaknesses, opportunities, and threats). The results of this study will help you make informed decisions and refine your business plan.

A comprehensive marketing and promotional strategy is crucial to attract customers and generate awareness about your recreation center. Determine the best channels to reach your target audience, whether it's through social media, local advertising, or partnerships with community organizations. Develop a detailed plan that outlines your marketing tactics, budget, and goals.

Finally, it's time to begin developing a preliminary outline of your business plan. This should include sections such as an executive summary, company description, market analysis, organizational structure, management and operations plan, marketing strategy, financial projections, and risk assessment. This outline will serve as a roadmap for the more detailed and comprehensive business plan.

By following these 9 steps, you'll be well on your way to creating a winning business plan for your recreation center. Stay tuned for our upcoming blog posts, where we'll delve into each step in greater detail. Let's embark on this exciting journey together!

Research The Market And Identify Target Customers

Before starting a recreation center, it is crucial to thoroughly research the market and identify your target customers. This step will provide valuable insights and help you tailor your offerings to meet the specific needs and preferences of your potential customers.

Here are some key points to consider during this research phase:

• Demographics: Understand the demographic composition of the area where you plan to establish your recreation center. Look at factors such as age groups, income levels, and family sizes. This information will guide you in aligning your activities, facilities, and pricing to cater to the target audience.
• Competition: Study the existing recreation centers or similar entertainment venues in the area. Analyze their offerings, pricing, customer reviews, and reputation. This analysis will help you identify any gaps in the market that you can fill with unique services and experiences.
• Customer Preferences: Conduct surveys, interviews, or focus groups to gather insights on the preferences, expectations, and interests of your potential customers. Ask questions related to their preferred recreational activities, suitable timings, pricing, and additional services they would value. This data will aid in creating a customer-centric facility and designing attractive packages.
• Market Trends and Forecasts: Stay updated on the latest trends and forecasts in the recreation and entertainment industry. This knowledge will enable you to anticipate changes in consumer behavior and adapt your strategies accordingly. It will also help you identify emerging opportunities and prepare for future growth.
• Visit similar recreation centers in other locations to gain insights into their operations and offerings.
• Engage with potential customers through online surveys or social media platforms to gather first-hand feedback.
• Attend industry trade shows and conferences to network with professionals in the field and learn about market trends.

By thoroughly researching the market and identifying your target customers, you will be equipped with the knowledge necessary to create a compelling business plan and establish a recreation center that meets the needs and desires of your intended audience.

Define The Recreation Center's Mission And Goals

Defining the mission and goals of your recreation center is essential for creating a clear direction and purpose for your business. This step will guide your decisions and actions throughout the planning and execution process. The mission statement should succinctly articulate the overall purpose and values of your recreation center, while the goals will outline the specific objectives you aim to achieve.

When crafting your mission statement, consider the unique selling points of your recreation center and what sets it apart from competitors. This statement should convey the essence of your center and appeal to your target customers. Keep it concise and memorable to make a lasting impression.

Tips for defining your mission and goals:

• Focus on providing a family-friendly environment that offers a wide range of recreational activities to cater to different interests and age groups.
• Emphasize the importance of promoting physical fitness, social interaction, and overall well-being through engaging and entertaining experiences.
• Express your commitment to delivering exceptional customer service and creating a welcoming and inclusive community space.

Setting clear and measurable goals is crucial for charting the course of your recreation center. These goals should align with your mission statement and reflect the desired outcomes you want to achieve. They could include targets such as increasing the number of visitors, generating a specific level of revenue, or expanding the range of activities offered.

When establishing goals, consider the timeframe in which you intend to achieve them. Short-term goals can help you focus on immediate targets, while long-term goals will guide your strategic decisions for the future. Make sure your goals are realistic and attainable, taking into account factors such as market demand, competition, and available resources.

By clearly defining your mission and goals, you will be better equipped to make informed decisions and develop a comprehensive business plan that aligns with your vision for the recreation center.

Conduct A Thorough Analysis Of The Competition

When starting a recreation center, it is crucial to conduct a thorough analysis of the competition in order to gain a better understanding of the market landscape and identify opportunities for differentiation. By examining what other similar facilities are offering, you can determine how to position your recreation center effectively and stand out from the competition.

In order to conduct a comprehensive analysis, begin by researching and identifying all the existing recreation centers in your target area. Look for facilities that offer similar activities or target similar customer demographics. Take note of their strengths, weaknesses, pricing strategies, customer reviews, and overall reputation.

Compile your findings into a structured format, such as a spreadsheet or table, to facilitate detailed comparisons. This will help you gain insights into key points of differentiation, such as unique activities or services that may be lacking in the market. It will also allow you to identify any gaps or areas for improvement that your recreation center can capitalize on.

• Consider visiting the competition in person to experience their facilities firsthand.
• Connect with former or current customers of the competition to gather valuable insights.
• Pay attention to online reviews and social media discussions to gauge customer satisfaction and identify areas of improvement for your own center.

Furthermore, it is essential to analyze the pricing strategies of your competition. Compare their pricing structures, membership options, and any additional fees they may charge. This will help you determine a competitive pricing strategy for your own recreation center while ensuring profitability.

By conducting a thorough analysis of the competition , you will gain valuable insights into the market dynamics, customer preferences, and potential opportunities for your recreation center. This knowledge will not only guide your decision-making process but also aid in creating a unique selling proposition that sets your facility apart from the rest.

Determine The Necessary Funding And Create A Budget

One of the most crucial steps in starting a recreation center is determining the necessary funding and creating a budget.

Firstly, you need to identify all the costs associated with setting up and operating your recreation center. This includes expenses such as purchasing or leasing a facility, equipment, staff salaries, marketing, insurance, utilities, and any other overhead costs. It is important to be thorough and account for all potential expenses.

Once you have calculated the total costs, you can then determine how much funding you will need to secure. There are various sources of funding that you can explore, such as personal savings, loans from banks or financial institutions, investors, crowdfunding, or government grants. Each option has its own pros and cons, so it is important to carefully evaluate which route is best for your particular situation.

Creating a budget is an essential part of the planning process, as it helps you manage your finances effectively and ensures that you have allocated enough funds for each aspect of your recreation center. A budget should outline your projected revenue streams, such as membership fees, event bookings, and food and beverage sales, as well as your anticipated expenses. By regularly monitoring your budget and tracking your actual income and expenses, you can make informed decisions to keep your recreation center financially healthy.

Tips for determining funding and creating a budget:

• Consult with financial professionals or seek advice from experts to ensure accuracy and feasibility of your budget.
• Consider conducting a cost-benefit analysis to evaluate the potential return on investment and assess the viability of your recreation center.
• Research different funding options and compare interest rates, terms, and conditions to find the most favorable financing solution for your business.
• Be conservative when estimating revenues and be prepared for unforeseen expenses or fluctuations in income.
• Regularly review and update your budget as your business grows and circumstances change.

Research And Select An Appropriate Location

Choosing the right location for your recreation center is crucial to its success. The location you select should be easily accessible to your target customers and have the necessary space to accommodate all the recreational activities you plan to offer. Here are some important factors to consider when researching and selecting an appropriate location:

• Demographics: Look for a location that aligns with your target customer base. Research the demographics of the surrounding area to ensure there is a sufficient population that would be interested in visiting your recreation center.
• Accessibility: Consider the proximity to main roads, public transportation, and other amenities. Ensure that the location is easy to find and convenient for both local residents and visitors.
• Space and Layout: Evaluate the size and layout of potential locations to determine if they can accommodate all the recreational activities you plan to offer. Consider factors such as the availability of sports fields, game rooms, party areas, and dining facilities.
• Competition: Research the surrounding area to identify any existing recreation centers or similar businesses. Analyze their offerings and target market to determine if there is room for your recreation center to thrive without facing excessive competition.
• Cost: Consider the cost of renting or purchasing a location, as well as any additional expenses such as renovations or permits. Ensure that the expense is within your budget and that the location offers good value for the price.

Tips for selecting an appropriate location:

• Visit potential locations in person to get a firsthand feel of the area and its surroundings.
• Consider conducting surveys or focus groups to gather feedback from potential customers in the area.
• Consult with a real estate agent or a business advisor who has experience in the recreation industry to help you make an informed decision.
• Take into account any zoning or regulatory restrictions that may impact the operation of your recreation center.

By thoroughly researching and carefully selecting the right location for your recreation center, you can maximize the chances of attracting a steady flow of customers and establishing a successful business.

Identify Potential Partnerships or Collaborations

When starting a recreation center , it is essential to consider the potential partnerships or collaborations that can enhance your facility's offerings and attract a larger customer base. These partnerships can bring added value to your business, increase your reach, and provide unique experiences for your visitors. Here are a few important considerations:

• Local Sports Teams and Organizations: Partnering with local sports teams or organizations can help boost your recreation center's credibility and attract enthusiasts of various sports. You can collaborate to host tournaments, training camps, or leagues.
• Community Groups and Clubs: Identify local community groups or clubs that align with your recreation center's mission and goals. Collaborating with these organizations can provide programming opportunities, such as fitness classes, workshops, or special events.
• Local Businesses: Forge partnerships with local businesses that complement your recreation center's offerings. This could include collaborating with a restaurant to provide food and beverage options or teaming up with a retail store to offer equipment or merchandise.
• Schools and Educational Institutions: Establish connections with schools and educational institutions in your area. This can lead to partnerships for field trips, after-school programs, or hosting workshops related to physical education or teamwork.
• Non-Profit Organizations: Identify non-profit organizations focused on recreation, sports, or youth development, and explore potential collaboration opportunities. By working together, you can create impactful initiatives that benefit the community.

Tips for Identifying Potential Partnerships or Collaborations:

• Research local organizations and businesses that align with your recreation center's mission and values.
• Network and attend community events to meet potential partners and discuss collaboration opportunities.
• Reach out to organizations directly to express your interest in partnering and explore mutually beneficial arrangements.
• Consider offering incentives or promotional opportunities for partners to encourage collaboration.
• Regularly evaluate and monitor partnerships to ensure they continue to align with your recreation center's goals and objectives.

By identifying potential partnerships and collaborations, your recreation center can enhance its offerings and create a thriving ecosystem of activities and services. These collaborations can not only attract more customers but also create a sense of community and provide unique experiences that set your facility apart from the competition.

Conduct A Feasibility Study

Before proceeding further with your business plan for a recreation center, it is important to conduct a feasibility study. This study will help you evaluate the viability and potential success of your recreation center concept. Here are the key steps involved in conducting a feasibility study:

• Define the study parameters: Clearly define the objectives of the feasibility study, including the specific areas you want to assess. This could include evaluating market demand, analyzing financial feasibility, and determining operational considerations.
• Analyze the market: Assess the local market to determine if there is sufficient demand for a recreation center in the area. Research population demographics, competitors, and any existing gaps in recreational offerings. Identify your target customers and understand their preferences, needs, and willingness to pay for the activities and services you plan to offer.
• Evaluate financial feasibility: Determine the financial viability of your recreation center by conducting a thorough financial analysis. This should include projecting the revenue potential, operating expenses, and expected return on investment. Consider factors such as the cost of equipment, ongoing maintenance, staffing expenses, and marketing costs.
• Assess operational considerations: Evaluate the operational requirements of your proposed recreation center. This involves analyzing the space requirements, equipment needs, staffing requirements, and any necessary permits or licenses. Consider the operational challenges and potential risks associated with running a recreation center.
• Consider potential obstacles: Identify any potential obstacles or challenges that may affect the success of your recreation center. This could include zoning restrictions, regulatory requirements, or unexpected competition. Develop contingency plans to mitigate these risks and ensure the long-term sustainability of your business.

Tips for Conducting a Feasibility Study:

• Engage with local community organizations, potential customers, and industry experts to gather insights and validate your ideas.
• Use surveys, focus groups, or interviews to gather feedback from potential customers about their preferences, pricing expectations, and desired offerings.
• Consider hiring a professional consultant who specializes in conducting feasibility studies to ensure a comprehensive analysis.
• Regularly review and update your feasibility study as new information becomes available or market conditions change.

By conducting a thorough feasibility study, you will be able to make informed decisions about the viability of your recreation center business. The insights gained from this study will guide your business plan and help you create a successful and sustainable venture.

Formulate A Marketing And Promotional Strategy

Once you have determined your target customers and understand your competition, it's time to develop a marketing and promotional strategy that will effectively reach and engage your audience. A strong marketing strategy is crucial for driving awareness and attracting customers to your recreation center. Here are some key steps to help you formulate an effective marketing and promotional strategy:

• Identify Your Unique Selling Proposition (USP) - Determine what sets your recreation center apart from the competition and use it as the foundation of your marketing strategy. Highlight the unique features and benefits that your facility offers, such as the wide range of activities, family-friendly environment, and additional services like food and birthday party packages.
• Determine Your Target Audience - Clearly define the demographics and psychographics of your target customers. Are you targeting families, teenagers, or fitness enthusiasts? Understand their preferences, needs, and interests to tailor your marketing messages accordingly.
• Create a Comprehensive Marketing Plan - Outline the specific tactics and channels you will use to promote your recreation center. This may include a mix of online and offline marketing strategies such as social media advertising, search engine optimization, email marketing, local newspaper ads, and community outreach initiatives.
• Utilize Digital Marketing Tools - Leverage the power of digital marketing to reach a wider audience and engage with potential customers. Create a visually appealing website that showcases your facility and its offerings, implement search engine optimization techniques to improve your online visibility, and establish a presence on social media platforms like Facebook, Instagram, and Twitter.

Tips for an Effective Marketing and Promotional Strategy:

• Offer attractive introductory packages or discounted rates for new customers to encourage trial and generate word-of-mouth recommendations.
• Partner with local schools, community organizations, and sports teams to sponsor events or offer special discounts, increasing your reach and establishing goodwill within the community.
• Seek testimonials from satisfied customers and showcase them on your website and social media to build trust and credibility.
• Create engaging and shareable content on your social media platforms to keep your audience entertained and interested.
• Regularly analyze and measure the effectiveness of your marketing efforts using tools like Google Analytics to refine your strategy and maximize return on investment.

The formulation of a marketing and promotional strategy is essential for your recreation center's success. By identifying your unique selling proposition, understanding your target audience, and utilizing various marketing channels, you can effectively promote your facility and attract customers who will enjoy all the exciting activities and amenities you have to offer.

Develop A Preliminary Outline Of The Business Plan

After conducting thorough research and analysis, it is time to develop a preliminary outline of your business plan for the recreation center. This outline will serve as a roadmap for your future endeavors and will guide you in presenting your ideas and strategies to potential investors or partners.

1. Executive Summary: Begin with a concise summary of your recreation center, highlighting its unique features, target market, and expected financial performance.

2. Company Description: Provide a detailed overview of your recreation center, including its name, location, legal structure, and mission statement.

3. Market Analysis: Present a thorough analysis of the market, including information about your target customers, competitors, and industry trends.

4. Organization and Management: Describe the organizational structure of your recreation center, outlining key roles and responsibilities of the management team.

5. Products and Services: List and describe the various recreational activities, amenities, and services your center will offer, emphasizing their unique value proposition.

6. Marketing and Sales Strategy: Detail your plans for promoting your recreation center and attracting customers, including pricing strategies, advertising campaigns, and partnerships.

7. Funding Request and Financial Projections: Clearly state the amount of funding you are seeking and provide financial projections, including revenue forecasts, expense estimates, and expected profitability.

8. Implementation Plan: Outline the steps and timelines for launching your recreation center, including securing necessary permits, hiring staff, and acquiring equipment.

9. Risk Management and Contingency Plan: Identify potential risks and challenges that may affect your recreation center and provide strategies for mitigating them.

10. Appendix: Include any supporting documents, such as market research reports, financial statements, partnership agreements, or permits.

• Keep your business plan concise and focused, highlighting key information that will capture the attention of potential investors.
• Ensure that your financial projections are realistic and based on thorough market research and analysis.
• Continuously revise and update your business plan as new information or opportunities arise.

Developing a preliminary outline of your business plan is an essential step in realizing your vision for the recreation center. It will help you organize your thoughts, identify potential challenges, and present a clear and compelling case to stakeholders. Remember to continuously refine and tailor your business plan to align with the changing needs of your recreation center and the market it serves.

In conclusion, writing a business plan for a recreation center involves a series of essential steps to ensure its success. By thoroughly researching the market and identifying target customers, defining the center's mission and goals, analyzing the competition, determining funding, selecting a suitable location, and exploring potential partnerships, entrepreneurs can lay the groundwork for a thriving facility. Additionally, conducting a feasibility study, formulating a marketing strategy, and developing a preliminary outline of the business plan are crucial to attracting customers and effectively managing the center's operations. By following this checklist, aspiring recreation center owners can embark on a path towards creating a vibrant and inclusive space for people of all ages.

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Opening an Outdoor Activity Center?

How to write an outdoor activity center business plan (fast), step by step (actionable) case study.

If you’re looking to set up a new venture in the outdoor recreational/sports industry, this detailed Outdoor Activity Center business plan is a great place to start.

Our Team at EntrepreneursGateway.com have left no stone unturned in putting together this detailed business plan example.

Bottom Line…

If you’re looking for help and guidance on writing an Outdoor Activity Center business plan…

Then you’ll love this!

• 10 FUN OUTDOOR ACTIVITIES TO DO WITH YOUR FAMILY

#1 Activity Centre Business Plan Executive Summary Section

The Executive Summary section of your business plan outlines what your business does. It summarizes the company’s key points and introduces the rest of the business plan content.

The Executive Summary is incredibly important because it might be the only section a busy person reads; so it should always include:

• Who the company is – In the Company section of the executive summary, we’ve talked about the key staff member and the expertise and experience he brings to the table, as well as the proposed project and the opportunities it will bring to the local area.
• What we sell – What the problem is and how your business will solve it.
• Target Market – Who your customers are going to be.

Check it out and feel free to lift any of it that you want.

My name is Mr Activity, Director of Activities R Us Activity Centre. My home and the surrounding area is where I will operate the business. My premises are situated next to Lake Erie in North America. The Lake is approx. 7 miles long and nestles in beautiful surrounding scenic beauty and is steeped in history and myths. The area at the top of the lake is one of the few barren areas left in Canada with approx. 25 miles’ square area which has no human habitation what so ever. The lake is a free lake, which can be fished for Brown Trout, Perch and Char for free.

What We Sell

We aim to provide most outdoor and adventure pursuits such as hill walking, fishing, archery, clay pigeon shooting, canoeing, wind surfing, boat fishing (fly fishing), mountain and quad biking, orienteering, bird watching, star gazing, water balling, basic camping and glamping for 2, 3 or 4 days.

Who We Sell To

Our audience will be corporate groups, families from the Armed Forces, youth groups, schools, individuals as well as tourists either from USA or overseas and stag and hen parties.

Investment Opportunity

Activities R Us is seeking investment of $650,000 for a new site at Lake Erie. The investment required is to purchase 2 houses and an outbuilding to create accommodation blocks and cabins to house up to 60 people at any one time.  Customers can then experience all the outdoor pursuits on offer while staying in comfort.

This beautiful area with breath-taking views and surroundings is situated in one of the last remote places of North America which is easily accessible by road. 

The scenic beauty combined with life-long experiences in outdoor pursuits and activities has the potential of being a leading resort throughout

The investment will be secured on property and allows working capital to purchase all requirements of equipment and goods to ensure a quick turn into profit from a start-up company. This fantastic offer will go from strength to strength with the right marketing and management; and Activities R Us would be open to any input that could be provided to ensuring success through your investment.

The #Executive #Summary outlines what your business does, summarizes your key points, and prepares investors for the rest of your #businessplan. It’s vital you provide a solid case for your business idea, which is why your #executive #summary is so important! Tweet

#2 Activity Centre Business Plan Company Profile Section

The Company Profile in your Outdoor Activity Center Business Plan is also known as the Company Description.

If it’s well written, your potential investors will find easy to understand your business model, your mission and goals, and how it’s going to meet the needs of your target market.

So whether it’s an activity center business plan, an indoor playground business plan or a soft play business plan that you’re after, we hope you find the following information useful.

For the purpose of this business plan, we’ve included the following:

• The Company and Management Team
• Location and Facilities

Mission Statement

Company overview.

This is a startup company, although formed a few years ago. Due to other business interests, it has been put on the back burner. The premises is owned by myself and Mrs Activity, my partner for 23 years. We have a daughter of 19 years who can also assist in operations.

Management Team

I am Mr Activity, and am presently serving as a Director of our family-owned company, which serves the whole of Canada for training purposes. I have been employed within the family businesses in many roles from Directing, Administrating, Supervision and Sales for approx. 26 years.

Mr Fitness is my father, and is acting as advisor. He has a wealth of knowledge having been in charge of many companies over the past 40 years. His portfolio of companies ranges from Security, Training, Property, Public Houses, Bookmakers, Welding Factories, and Clubs.

Having served Canada for training purposes, we have trained our staff to oversee the project. This therefore puts us in a prime position as we have a bank of qualified trainers who are available to assist us with this venture.

Locations and Facilities

Activities R Us is located at Lake Erie, Canada

Lake Erie is situated approximately 5 miles from the village of Little Erie. It is approximately 7 miles long and 1 mile broad at its widest. The Lake  is steeped in history and Myths.

Lake Erie Castle is believed to have been erected in the 13th century. The Castle, which was located in the middle of the Lake survived assaults by the Army and is believed to have been one of the last resting places of a queen on her journey from America to be exiled in Canada.

The castle was moved to the shores of the Lake as the Lake was raised to provide Hydro-Power. This was achieved by building a dam at the foot of the Lake. Many other stories and myths exist about the Lake and will be freely available in our brochures promoting the Centre.

To deliver quality and professional performances at all times and always ensure that our customers requirements are met. We believe that communication is key in business and that one should never underestimate an understanding. Health and Safety measures are also always paramount. With civility, honesty and performance we can nurture the acorn to the oak tree.

A #mission #statement is a short statement of an organization's purpose and shows the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. Tweet

#3 Activity Center Business Plan Products & Services Section

The Products and Services section needs to be much more than simply a list of what your new business is going to provide.

This is especially important if you’re looking to get funding; so make sure that you showcase the value, the quality, and the benefits of your business.

Ask yoursel f:

• What sets you apart from your competitors?
• Why would people come to you as opposed to your competitors?

Here’s the example.

PRODUCTS AND SERVICES

Activities R Us Activity Centre will offer all kinds of outdoor adventure pursuits such as quad biking, mountain biking, archery, clay shooting, sailing, kayaking, fishing boat fly fishing, fishing shore, orienteering, basic camping and fishing skills, bird watching, star gazing, hill walking, zorbing and mountain balling.

Quad Biking

The participants will feel the adrenaline flow as they ride the quads down the trails through the forest, hillsides, open fields and rough terrain.

Mountain Biking

Riding a bike through mountains and hillsides while admiring the beauty of the surroundings. There are trails of varying levels of difficulty for people all ages (recommended for children aged 7 and upwards) and skills. It’s an effective and enjoyable way of working on your stamina, coordination, and fitness.

The participants will have a chance to try their hand at this ancient skill. As a one-time experience, it can be great fun and a way to check your focus, balance, and mental fitness.

Clay Shooting

It is suitable for both men and women, adults and youngsters (14 and upwards) of all skill levels. Depending on th package, the participants will shoot at a varying number of targets.

There are several courses and packages to choose from, aimed at both advanced sailors and newbies. The proximity of the Lake Erie makes our center a perfect place to start with the adventure of sailing. We provide a number of all kinds of boats including lasers and toppers.

It’s a perfect activity to improve your fitness and stamina, as well as admiring the beautiful views and sinking in the wonderful atmosphere of Lake Erie. We are providing the paddlers with an opportunity to learn all they need to enjoy the experience and improve upon their skills.

Hill Walking

This is by far one of the best ways to experience the natural beauty of the area, with networks of paths providing access to a range of environments.

Fishing Shore

Anyone who wants to fish can learn how. Shore fishing is an enjoyable sport for the whole family. It provides quality time with the added excitement of feeling a bite on your line.

Orienteering

Orienteering is an exciting outdoor adventure sport which involves walking or running whilst navigating around a course using a detailed map and sometimes a compass.  The aim is to navigate in sequence between a set of control points and decide the best route to complete the course in the quickest time. It does not matter how young, old or fit you are, as you can run, walk or jog the course and progress at your own pace.

Bird Watching

Canada is a fantastic destination for birders, with a wealth of specialty species and an ever changing avifauna to match the seasons.

 The night skies here are some of the best in the world, equal to dark sky in Arizona. With countless stars and the Milky Way stretching from horizon to horizon, shooting stars, planets, comets, and the Northern Lights are all visible.

Zorbing and Mountain Balling

Sphering (AKA Zorbing) is right at the heart of adventure. Bounce down a hill in a massive inflatable ball with you secured inside! Seriously good fun!

Basic Camping and Fishing Skills

We cater to beginners as well, and welcome all ages and abilities.

COMPETITORS

While the popularity of outdoor activity centers is on the rise all over the US, there is no direct competition that is situated within a close proximity of Lake Erie.

There are two competitors in Canada, which are Active Mania and Outdoor Pursuits. However, they are situated in different areas in Canada and do not pose an immediate threat.

Product & Service Development

At the moment, we are planning to purchase or lease 6 luxury cabins near Lake Erie. These will be 10-metre square wooden camping cabins of hexagonal shape, able to accommodate between 2-6 people.

With time, we are hoping to be able to develop and increase the number of accommodation services and increase the turnover.

This is a family business endeavor and initially we are planning to use the help of Mr Activity’s father, Mr Fitness. All the administration and marketing activities will be dealt with from his company office

#4 Activity Center Business Plan Situation & Market Analysis Section

This section of a business plan is very often glossed over because, more often than not, the business owner is so involved within their business that it doesn’t occur to them that they can learn something by writing this down!

This section is one of the most important aspects of your Activity Center marketing plan.

In fact, it defines where you are currently in terms of your market, product, customer, and competition. It also allows you to look at both internal and external factors and to review and document the strengths and weaknesses of your business, as well as identifying any opportunities and threats within your marketplace.

It can include:

Market Overview

Market needs, market trends, market growth, industry analysis, key customers.

• SWOT analysis

TARGET MARKET

Our product appeals to all ages and genders, individual and group clients, families and corporate teams.

Adventure excitement experience, meet new friends and learn new pursuits. Enjoyable way for weight loss and skills.

The demand for outdoor activity centers continues to rise with more and more people looking for engaging and thrilling ways to spend their leisure time. People are increasingly interested in various survival academies, wilderness courses and extreme adventure camps, as evidenced by the popularity of adventurers like Bear Grylls.

Our activity center can also cater for the needs of solders coming home from military operations and missions. Taking part in outdoor activities is a perfect way to wind down, deal with stress and release pent-up energy.

Outdoor activities are also a perfect solution to people who are trying to lose weight and get in shape, but are bored with standard gym routine and mundane exercises. Our offer will give them a wide range of activities to choose from that will both give them a good workout and provide some challenge and excitement.

Your #Market #Analysis section of a business plan is one of the most important aspects of your marketing plan. It defines where you are currently in terms of your market, product, customer and competition. Check out this example in our #BusinessPlan! Tweet

Nowadays people are more afraid to travel to the Continent or any further because of the unstable situation and rise of terrorism, bombing attacks, suicide bombers. In the past the attacks were less frequent, and they were primarily limited to certain regions of conflict, but now it’s more unpredictable.

The attacks mean that people tend to avoid certain regions, change destinations; e.g. France used to be one of the most frequently visited holiday destination in Europe, but as a result of the recent attacks in Paris, the occupancy rate at hotels dropped significantly to 67% (The Nice incident probably had a similar effect). The same could be said about other once popular destinations, such as Turkey, Egypt and Tunisia.

Unsurprisingly, the trend is also visible in the US. American holidaymakers tended to choose “safer” options. A survey conducted by Travelzoo found that approximately 1 in 3 travelers from the US perceives the safety of their holiday destination as the most important factor when choosing where to go.

It is a high-growth business area in which investors will be interested. There are numerous tourist companies that are buying businesses like this to offer holidays.

We would like to work in conjunction with Forestry Commission to build our brand and help preserve the unique nature of the area, as we believe that location in a barren area with unspoiled surroundings is one of our biggest assets.

We are also interested in cooperation with Visit Canada, as we are planning to apply for their funding program aimed at tourism businesses supporting the development of local tourism.

In our industry, reputation is extremely crucial. There are many companies offering similar attractions, as the popularity of various survival and extreme adventure camps is on the rise. Therefore we cannot afford bad pressing. It is extremely important to carefully watch the market trends as well as the activity of other players on the market, in order to stay competitive and cater to the needs of the customers.

Our offer will be presented to the public via our website. We are also planning to build our online presence by means of social media channels, such as Facebook and Twitter.

Our offer is aimed at both individual holidaymakers, families, corporate directors interested in all sorts of team building activities. We believe, that the wide range of activities will also appeal to individuals struggling to lose weight, soldiers wanting to wind down after challenging military operations or just anyone interested in sports, wishing to become stronger or more confident.

Engaging in outdoor activities is also a nice idea for an original stag or hen party for people who are fond of active leisure and would like to spend that special day in an unforgettable and thoroughly enjoyable way.

SWOT Analysis

Our undeniable strength is the fact that we have no direct competitors in the area. Other major players on the market are operating in other parts of Canada. What is more, we are based in a secluded area, where there aren’t many people living, which is also a plus because more and more people are looking for peace and quiet as they are trying to get away from the hustle and bustle of the big city life.

Our possible weakness is the fact that we do not have a well-established brand name and people do not know about us, nor do they associate Lake Erie area with outdoor activities. We intend to deal with this problem by means of well-prepared promotional activity.

Opportunities

We believe we have the potential to become one of Canada’s premier outdoor activity centers. In order to achieve this, we will start a marketing campaign and advertise on our website and social media channels, as we believe it is the most powerful form of selling your services, and the quickest way to reach masses.

Competitive Edge

We are competing against other activity centers with already established brands, but our main asset is that we are located in a secluded area of outstanding beauty, where no one lives. Through our offer we will be presenting people with an opportunity not only to engage in physical activity, but also to experience nature and admire its unspoilt beauty. And with more and more people being relocated north of Canada, our location gives us a great advantage, as there isn’t any outdoor activity center like this in the area.

#5 Activity Center Business Plan Marketing Strategy & Implementation Section

The marketing strategy section of your business plan describes who your customers are going to be and how you plan to communicate to them the services or goods you are offering.

If your potential customers are not made aware of your business, you are not going to stay in business for very long!

Defining a marketing strategy in your business plan highlights your understanding and knowledge and emphasizes what makes your business concept compelling. It also outlines how you plan to attract and maintain a customer/client base.

Ask yourself:

• How are you planning to advertise to your market?
• What is your competitive edge?
• What is your sales strategy?

So, without further ado…

Let’s look at the following example.

STRATEGY AND IMPLEMENTATION

Initially, we are planning to focus on promoting the center among the local citizens to gain recognition and popularity. We would like the local schools and business to get interested in our offer. We believe it to be a perfect spot for all kinds of corporate team building events, stag and hen parties or just spending time with your family in an active way. We will also address our offer to the armed forces, as we believe engaging soldiers in such outdoor activities helps them cope with stress and helps them wind down after difficult military operations.

Our website will be the main channel through which we would like to promote the center. We are also planning to use social media channels to provide information about the kinds of activities we offer and possibly build a community of outdoor activity enthusiasts.

Apart from building an online presence, we would like to reach to various councils and tourist information centers.

Our first milestone would be the purchase of the 6 accommodation cabins to open the business to the public and start selling our services. The center already has outdoor showers and toilets setup, but we still need to build outdoor cooking facilities.

Afterwards, we will engage in promotional activities to popularize the center and get people interested in coming here and purchasing our services. With time, we are hoping to be able to develop and increase the number of accommodation services as well as increasing the turnover.

Promotional Activity

We will focus primarily on building our online presence through our website and social media channels. Apart from that, we would like to contact all the tourist information centers, government schemes and local authorities to interest them in our offer.

Sales Administration

Giving a good service.

Our potential clients will be able to browse through our offer on our website and have access to all the relevant information. They will be able to check the availability of the cabins and make bookings.

Strategic Alliances

We are hoping to be able to create a strategic alliance with Visit Canada. The portal provides interesting funding opportunities that could help us develop and market our business.

We would also like to contact Forestry Commission and interest them in cooperating with us to work for the local area.

Exit Strategy

It is anticipated that there will be a refinancing after year 5 and that a multiplier of 7 will be achieved. It is anticipated that bank borrowings of 60% can be injected along with new equity.

The anticipated value is as below.

Ensuring that you have a COMPLETE #financial #plan within your business plan will DOUBLE your chances of #investment and future growth of your business! Tweet

#6 Activity Center Business Plan Financial Section

Ensuring that you have a COMPLETE financial plan within your business plan will DOUBLE your chances of investment as well as the future growth of your business.

A lot of small businesses don’t have a financial plan and it’s essential to your long-term success and business growth.

We’ve listed here the key elements you need to have in a successful financial section:

• Initial Start Up Expenses – Especially if this is a start-up idea, it’s essential that you have a description of what you need for investment purposes.
• Sales Forecast – It’s essential to have an estimate of your monthly sales revenue as well as annual. This helps you understand your business and plan out any marketing and growth strategies.
• Direct cost of sales – Measures the amount of cash the company will have to spend to produce the goods or services sold by the company. The direct cost of sales only includes the expenses directly associated to production.
• Profit and Loss Forecast – This is a statement summarizing the revenues, costs and expenses incurred during a specific period.
• Balance Sheet – This is the financial position of the company and states its assets, liabilities and owners’ equity at a particular point in time. It illustrates the business’s net worth.
• Loan Repayment – This shows the lender or potential investor the act of paying back any monies.

So… Are you ready to look at some figures?

Sales Forecast 2018

Sales Forecast 3 Years

Personnel Plan

Projected Personnel Plan 3 years

Budget 2018

Budget for 3 Years

Profit & Loss 2018

Profit & Loss for 3 Years

Balance Sheet 2018

Projected Balance Sheet

Projected Cash Flow

• Ecommerce Business Plan sample
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• Bakery Business Plan sample
• Advertising Agency Business Plan sample
• Boutique Business Plan sample
• Real Estate Business Plan Sample

Additional Resources:

• 40 Common Business Plan Mistakes to Avoid when Writing your Plan
• What is a Business plan and why do you need one?
• How to Write a Business Proposal in 5 Easy Steps
• 10 FREE Business Name Generator Tools to find your perfect business name

Now, over to you...

Now I’d love to hear from you:

Are you going to start up your own outdoor activity business, or have you recently written a business plan?

We’d love to know what you thought about our outdoor activity business plan example.

Feel free to leave any comments below and I will be sure to answer them as soon as they come in.

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How to Start a Community Center

Starting a community center can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful community center.

Importantly, a critical step in starting a community center is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Community Center :

• Choose the Name for Your Community Center
• Develop Your Community Center Plan
• Choose the Legal Structure for Your Community Center
• Secure Startup Funding for Your Community Center (If Needed)
• Secure a Location for Your Business
• Register Your Community Center with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Community Center
• Buy or Lease the Right Community Center Equipment
• Develop Your Community Center Marketing Materials
• Purchase and Setup the Software Needed to Run Your Community Center
• Open for Business

1. Choose the Name for Your Community Center

The first step to starting a community center is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your new community center:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your community center.

2. Develop Your Community Center Plan

One of the most important steps in starting a community center is to develop your business plan. The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to private or public funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your community center.
• Company Overview – this section tells the reader about the history of your community center and what type of community center you operate. For example, are you a recreational, senior citizen, multicultural, or youth community center?
• Industry Analysis – here you will document key information about the community center industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your community center? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your community center make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your community center.

Next you need to choose a legal structure for your community center and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the community center and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a community center together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a community center include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a community center is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your community center, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Community Center (If Needed)

In developing your community center plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a community center to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a community center that they believe has high potential for growth.

There are also several grants to start a community center.

5. Secure a Location for Your Business

The best way to find a location for your community center is to evaluate your needs and find a spot that meets those requirements. Consider things like the amount of space you’ll need, the accessibility of the location, and what kind of facilities are available. You can also look for locations that are central to your community or have an existing organization nearby.

Once you’ve identified some possible locations, it’s important to visit the site and take a closer look at the space. This will help you determine if the location is right for your needs. You’ll also want to talk to the property owner or manager to get an idea of what the terms and conditions would be for using the space.

6. Register Your Community Center with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your community center’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your community center to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

You will need to obtain a business license and a zoning permit to start a community center. You may also need to obtain other permits, depending on the nature of your business. For more information, contact your local licensing authority or zoning board.

10. Get Business Insurance for Your Community Center

There are multiple types of insurance you’ll need to run a community center. 

Some business insurance policies you should consider for your community center include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Community Center Equipment

The necessary equipment for a community center can vary greatly depending on the size and purpose of the center. However, some essentials include tables and chairs, a sound system, a stage, and possibly kitchen facilities.

12. Develop Your Community Center Marketing Materials

Marketing materials will be required to attract and retain customers to your community center.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your community center. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional community center website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your community center.

13. Purchase and Setup the Software Needed to Run Your Community Center

To run a community center, you’ll need some essential software. First, you may want to use a content management system (CMS) such as WordPress to create a website for your center. These systems typically include features such as user registration, forums, and blogs that will help people in the community stay informed on the programs available and get the most out of your center. Additionally, you may want to invest in some accounting software to manage the center’s finances and budget. 

14. Open for Business

You are now ready to open your community center. If you followed the steps above, you should be in a great position to build a successful business and know everything you need about how to start a recreation center. Below are answers to frequently asked questions that might further help you.

How to Finish Your Ultimate Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

How to Start a Community Center FAQs

Is it hard to start a community center.

It can be hard to start a community center, but it can also be quite rewarding. There are a few things you can do to increase your chances of success:

• Start by researching the different types of community centers and the needs of the local community. 
• Make sure your community center location is accessible and welcoming to everyone.
• Develop a clear vision for what you want your community center to achieve.
• Raise funds and get support from local government agencies or other organizations.
• Hire qualified staff and volunteers.
• Promote your community center and get people involved.

How can I start a community center with no experience?

There are many ways to start a community center with no experience. One option is to look into community or religious programs that are already in place and see if there is a way to join or partner with them. You can also check out a non-profit organization in your local community. Another option is to reach out to your local government or Chamber of Commerce and see if there are any grants or funding opportunities available for community center start-ups. Finally, reach out to local businesses and civic organizations to see if they would be interested in partnering with you on your community center project. No matter which route you choose, the most important thing is to get started and to keep moving forward.

What type of community center is most profitable?

There is no definitive answer to this question as it depends on a variety of factors, such as the location of the community center and the type of services offered. However, some centers are more profitable than others. For example, a community center that offers child care services can be quite profitable. Additionally, a community center that is located in a high-traffic area is more likely to be profitable than one that is not.

How much does it cost to start a community center?

Starting a community center typically costs between $50,000 and $100,000. However, the cost can vary greatly depending on the size and location of the center, as well as the type of programs offered.

What are the ongoing expenses for a community center?

Some common ongoing expenses for a community center can include rent or mortgage payments, utility bills, necessary repairs and maintenance, staff salaries, and programming costs.

How does a community center make money?

A community center can make money in a few ways: through memberships, donations, fundraising events, and grants. Some community centers also offer classes or rent out space for events.

Is owning a community center profitable?

There are a few reasons owning a community center can be profitable. Community centers can offer classes and workshops that will bring in new customers. Another reason is that community centers can be used as event venues, which can bring in rental income. Finally, community centers can offer space for businesses to operate, which can bring in additional revenue.

Why do community centers fail?

Most community centers fail because they do not generate enough revenue to sustain themselves. Typically, a community center will have to charge membership fees to maintain operations. However, if the community center is not able to attract enough community members, it will eventually have to close. Additionally, many community centers rely on government funding, which can be unreliable. If the government decides to cut funding for a community center, it may have to close its doors. Finally, poor management can lead to the failure of a community center. If the staff is not properly trained or if the center is not run efficiently, it will likely fail.

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How to Create a Successful Community Recreation Center

• Posted by Johnny_Crosskey
• on November 25, 2020

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Sunset empire case study.

When you think about a successful community recreation center, what does it look like? When you walk down the halls, what activities are taking place? Who’s there? How large is the facility? These questions help you frame what you would consider as success for the recreation center in your town. Asking yourself these questions is the first step in bringing a new recreation center to reality.

Community recreation centers have the power to drive so many outcomes for your city from helping kids develop life experience and skills through summer camps to serving as a concert venue for new artists. It all starts with a vision, community support, and a comprehensive plan for carrying out the concept. Below are steps that, through our experience, have helped achieve unrivaled success for communities throughout the country:

Build the Collective Vision

As mentioned in the intro, it all starts with the vision. Buildings are birthed from vision. Someone has to see a need in their community or sense an opportunity. However, for the vision to gain momentum, it needs support from others in the community. Talk to the government and business leaders in your community. Also, share your vision with school leaders and the general public. While you don’t want to muddy the vision with too many differing opinions, you want to gather support. That support (or community will as it could be described) can help you when it comes to funding and ensuring the facility is relevant for a large portion of people.

Talking with your community about your vision has an additional, yet, equally important impact. Each community has needs that aren’t currently being fulfilled. Sharing your vision with your community in the early stages of development gives you a more comprehensive picture of what the recreation center needs to accomplish.

Is it Feasible?

This is the next question once a vision has been defined. It’s one thing to have a number of people say they want a recreation center with certain features, but it requires a hard look at data to determine the type of facility that is most likely to be successful in your area. A feasibility study must be conducted to assess the facility concept based on a variety of market factors. At the Sports Facilities Companies, we conduct feasibility studies that examine market and demographic conditions along with competitors and real-world financial and operational data from communities throughout the country. This will provide you with a comprehensive picture of what it will take to execute your recreation center concept successfully. It’s important to note that your vision may change in this phase or “right size” as we like to call it, based on the report. In fact, this is the case for about 40 percent of the projects we’ve guided.

Additionally, a financial forecast is needed to give potential investors a clear picture of a variety of factors that can dictate success. A financial forecast looks at construction and start-up costs, operational costs, and projected revenues by project or product among many other items.

Seeking Funding

The viable recreation center concept that was refined through feasibility and financial forecasting now needs be pitched to potential investors. The right investor mix is critical at this stage. What do investors bring to the facility besides capital? Can they lure more investors? Can they add to the mission? An example of a good potential investor would be a medical system that has a shared interest in building healthy communities. Also, while there are recreation centers that are privately-funded and ones that are publicly-funded, we are seeing a number of communities working with the private sector to form a public-private partnership for facility development. These partnerships harness the public sector’s access to land, tax incentives, and capital from the public sector.

In terms of the process of obtaining development funding, a funding strategy must be established based on the specific costs of the facility. These costs can be found in the financial forecast. Presentations to potential investors must be developed and executed. If the facility is being funded in part by the community, presentations to the city officials or the public must be developed as well.

Designing the Next Great Community Recreation Center

With funding commitments in place, a design firm can now be brought on to begin the design of the facility.  The design should be based on the refined concept that was developed during the feasibility and financial forecast stage. This design can be refined for sports, event, or recreation-specific elements through the venue planning process. It’s this process that ensures that requirements for the programming that will take place in the facility are accounted for in the design. This includes court surfaces, turf, operation and technological schematics, and wayfinding and signage along with a number of other items. This design is then passed on to a construction company that develops the facility.

While the Recreation Center is Constructed, the Business is Being Built

Your recreation center will compete with a number of both private and public facilities for guests. The more thought that goes into how you bring people through your doors and how all parts of your facility will operate to ensure they have a great experience, the more likely it is that the recreation center will achieve its definition of success. While the facility is being constructed start hiring a staff, developing operational procedures, and create and execute a marketing and branding plan . The latter will involve drawing back on the needs of your community, your facility’s benefits, and gaps in the competitive landscape to aggressively developing messaging to engage your audience. Using tools like email marketing, social media, and search engine optimization is a part of a good marketing and branding plan.

Opening Day

It can be long road, often up to three years, but it will be a tremendous feeling when you open those doors to an excited community. There are many ways to conduct an opening day event, but ultimately, you want to make a strong connection with the community via the event and let as many people know about your recreation center as possible. This will include inviting local news outlets, social media influencers, city officials, and, of course, the public to the event.

Creating a successful recreation center is a detailed process, but there is help. The SF Companies have worked with thousands of communities nationwide to harness the power of recreation. Ready to start? Contact us at 727-474-3845.

Learn how we can serve at every stage of development

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Entertainment & Recreation Business Plans

Entertainment business plans.

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Hunting & Fishing Business Plans

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Shows & Events Business Plans

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There’s always room for entertainment. People want to relax, enjoy themselves, and take in new and unique experiences. And with so many entertainment options available, you can easily find a niche you care about and start a business.

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Recreation Center Business Plan Financial Model Excel Template

Download Recreation Center Pro Forma Projection. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Highly versatile and user-friendly Recreation Center Financial Projection Template for the preparation of a Pro Forma Income Statement, Pro Forma Cash Flow Projection, and Balance Sheet with a monthly and annual timeline. Works for a startup or existing Recreation Center business. Use Recreation Center Pro Forma Projection before acquiring Recreation Center business, and get funded by banks or investors. Unlocked – edit all – last updated in Sep 2020. Simple-to-use yet sophisticated Recreation Center Financial Model Excel Spreadsheet tool. Whatever size and business development stage are, with minimal planning experience and very basic knowledge of Excel you can get complete and reliable results.

NOTE:  Single-User pertains to a limited Single User License where the template can only be used by one single user; while Multi-User is a license for users sharing the template with up to 20 members. Please refer to  Terms of Use  and  License and Permitted Use  for clarification.

RECREATION CENTER PRO FORMA KEY FEATURES

Video tutorial:

5 years forecast horizon Generate fully-integrated Recreation Center Pro Forma Budget for 5 years (on a monthly basis). Automatic aggregation of annual summaries on outputs tabs.

Avoid cash flow problems. Cash flow, and especially Statement Of Cash Flows from operations, is the lifeblood of your business – do not ignore it! The level of cash flow in your company dictates the decisions you can make and how quickly you can grow your business. So you should monitor and manage cash flow regularly. Monthly cash flow forecasting will give you a current view of the cash inflows and outflows within your business and also what the next period looks like. Regular Statement Of Cash Flows forecasting can highlight where cash gaps will be in the future and where there could be improvements made. Most importantly, a Cash Flow Statement Forecast will give you a good idea of the health of your business cash flow at a glance. Finding potential cash flow gaps ahead of time can save you and your business both time and money. You can make decisions and take actions before things get too bad, ensuring your Startup Cash Flow Statement is maintained, based on your forecasts.

We do the math Cash Flow Proforma Template has all the required features ready with no formula writing, no formatting, no programming, no charting, and no expensive external consultants! Concentrate on the task of planning rather than programming.

Identify potential shortfalls in cash balances in advance. The Recreation Center 3 Way Financial Model works like an ‘early warning system.’ It is, by far, the most significant reason for a Cash Flow Forecast.

Integrated The entire Recreation Center Cash Flow Format In Excel is integrated. If you make a change in one sheet, every dependent tab will update automatically. If you decide to scale down or up your assumptions, automation will scale too. Now you will know and understand how decisions impact your business.

Save time and money Via Excel Pro Forma you can without effort and special education get all the necessary calculations and you will not need to spend money on expensive financial consultants. Your task is building a strategy, evolution, and creativity, and we have already done the routine calculations instead of you.

REPORTS and INPUTS

CAPEX A capital expenditure (CAPEX) reflects the company’s investment in a business. Such an investment can be made in a piece of manufacturing equipment, an office supply, a vehicle, or others.

A CAPEX is typically steered towards the goal of rolling out a new product line or expanding a company’s existing operations. The company does not report the money spent on CAPEX purchases directly in the Profit And Loss Proforma. It reflects these expenses as an asset in the balance sheets and, at the same time, deducts a part of this amount in the form of depreciation expenses for several years.

Liquidity KPIs Working Capital. The working capital in the Pro Forma financial measurement mirrors the cash you need for momentary tasks. Working capital shows the contrast between current assets and current liabilities.

Cap Table A Cap table is a critical spreadsheet for any start-up company that shows all the company’s shares, who owns them, and the investors’ prices for these shares. The Budget Financial Model (cap table tab) also reflects each investor’s percentage of ownership in the company and its dilution.

Dashboard A financial dashboard in this Recreation Center Financial Projection Model Template is a useful financial management tool. It helps track all your relevant finance key performance indicators (KPIs), assures effective cash management, and enables financial management to track expenses, sales, and profits in detail to meet and outperform a department or company’s financial objectives.

Loan opt-in Calculating the necessary payments related to the obtained loan or mortgage is essential, especially for start-ups. At the same time, many companies may find this calculation to be a difficult task. In this case, our Cash Flow Proforma Template has a loan amortization schedule with an amortization calculator that will help to plan and list these loan payments.

Financial Statements Pro Forma Profit And Loss Statement. Our Cash Flow Proforma has a Profit and Loss Statement template that helps to track revenue and expenses. It allows users to forecast profits and losses for the next 6 or 12 months. It helps to examine the company’s revenue, cost of sales, operating expenses, tax expenses, gross profit, net profit, and industry averages.

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Recreation and Sport Operations Strategic Plan

Strategic goals & priorities.

Recreation and Sport Operations strategic goals and priorities through 2025.

Strategic Plan 2025

Goal: Professional Development

Strategic Priorities

• Encourage and support professional staff attendance at relevant conferences and /or trainings that benefit both the individual and the department.
• Collaborate and contribute to Employee and Student Wellbeing, offering inclusive programs that support health and wellbeing on campus. 
• Support student development by providing regular performance evaluations, guidance in goal setting, training and leadership, opportunities, and scholarships for conferences and workshops. 

Goal: Student Engagement/Connection

• Encourage student leadership in decision making and the administration of the Recreation department. 
• Promote student involvement in department-wide programming and training.
• Develop engaging programs that recruit, retain, and support student success.
• Create and develop intentional Recreation programming that is inclusive of all students and supports a feeling of belonging. 

Goal: Equity, Diversity and Inclusiveness

• Support and encourage participation in on-campus opportunities for mentoring.
• Promote employment opportunities in a manner that will attract diverse applicants.
• Host diversity training and professional development throughout the year for student employees and professional staff.
• Ensure programming, facility improvements, and new developments are inclusive and welcoming.

Goal: Facilities Enhancement and Collaboration

• Collaborate with Facilities Management on a maintenance and custodial plan that optimizes cleanliness and safety in all Recreation Facilities.
• Finalize the comprehensive long-term Master Plan for Recreation and Athletics.
• Cultivate solid, mutually beneficial relationships with Housing and Residence Life, Centers, Kinesiology, Athletics, and the Community for effective collaboration on shared-use facilities.

Goal: Fiscal Responsibility 

• Manage department fund with integrity and wisdom, planning for and prioritizing immediate and long-term needs, and avoiding unnecessary expenditures. 
• Provide complete budget transparency to the Administration, Student Senate Finance Commission, and all students. 
• Involve students in the budget development process and in the presentation of the budget to Student Finance Commission.

Recreation and Sport Operations

Hilltop Center 105 15 Garfield Avenue Eau Claire , WI 54701 United States

Recreation Center Hours Monday 8:30 am – 4:00 pm Tuesday CLOSED Wednesday CLOSED Thursday CLOSED Friday CLOSED Saturday CLOSED Sunday CLOSED

University of Wisconsin-Eau Claire

105 Garfield Avenue  P.O. Box 4004  Eau Claire, WI 54702-4004 

715-836-4636

This page can't be displayed. Contact support for additional information. The incident ID is: N/A. Politics & Policy Investigative Reporting Jersey City North Bergen/Guttenberg West Hudson West New York West New York unveils $35M rec center & middle school plan with 400 parking spaces The Town of West New York has unveiled a new $35 million recreation and middle school plan, a private-public partnership that comes with 400 parking spaces. “The recreation center will be a valuable location for many of our programs. In the last year, we have doubled the recreation activities offered to all ages. And this center will provide the needed space for our growing recreational needs,” Mayor Albio Sires said in a statement. “At $35 million, this will be the largest public-private partnership in West New York’s history, and no additional taxpayer dollars will be used. During our campaign , we told residents that West New York could have a new school and a recreation center with plenty of new parking. And we will now have both.” The proposed facility would be located next to Miller Stadium and Miller Park and would result in 6.2 acres of space dedicated to recreation in the center of town, officials said. The recreation center will include amenities such as an indoor competitive pool, a multi-purpose court (stripped for basketball and volleyball), an indoor soccer field, pickleball courts, and much more. The two new parking garages will replace the current flat-surfaced lots at 58th Street & Madison Street and 66th Street & Park Avenue. As part of the plan, new housing in these designated areas will have parking allocated for future residents separate from the designated public parking. The plan will be paid for with federal, state, private, and already allocated municipal funds, and therefore, the proposal does not require any additional taxpayer funds, Sires added. RELATED ARTICLES MORE FROM AUTHOR Bayonne City Council awards $2.4M contract to upgrade special needs baseball field Hoboken prepares for the ‘skip the stuff’ ordinance rollout on September 1st HCPO to host 3rd Annual Overdose Awareness Event and Vigil in Jersey City still waiting on the new library, police headquarters, waterfront overpass, waterfront pier park and new school. keep on promising. the town is a disaster, and nothing has changed. taxes going up and quality of life going down. the albio and turner gang continue to use west new york as their cash cow while the residents have nada to show for it. people get the government they deserve. What about the kids park next to the basketball court in 64th and Boulevard East, the kids are playing and smelling weed all the time because of the grownups smoking weed around the basketball court. Also the amount of people smoking weed in Boulevard East is insane. There should be areas designated to people to smoke their weed and not near children’s park. Also, the dogs’ park is disgusting as well as the streets with the amount of dogs poop not being picked up by their owners. People should get fines if they don’t pick up their pets poop. What about the streets and parks without any lights in Boulevard East. Is dangerous to walk in the evening with the lights not working. LEAVE A REPLY Cancel reply Hoboken council unanimously approves 5-year, $739k contract for police body cameras Hoboken American Legion Post 107 opens new building to house... 109 IMAGES Craft Your Perfect Recreation Center Business Plan Pro Recreation Center Business Plan Template Children's Recreation Center Business Plan Sample Pro Childrens Recreation Center Business Plan Template Pro Childrens Recreation Center Business Plan Template Recreation Center Business Plan: the Ultimate Guide for 2024 COMMENTS Recreation Center Business Plan Example Start your own recreation center business plan. Play Time for Kids Executive Summary. This document has been prepared to provide the reader with information about Play Time for Kids, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends. ... Recreation Center Business Plan: the Ultimate Guide for 2024 Writing a business plan for your recreation center is key to creating a successful facility. A business plan helps you understand your market, funding needs, and opportunities. Before you start writing, consider your mission and goals. Here are the essential elements of a recreation center business plan: 1. Executive Summary. Recreation Center Business Plan Template + Example Get the most out of your business plan example. Follow these tips to quickly develop a working business plan from this sample. 1. Don't worry about finding an exact match. We have over 550 sample business plan templates. So, make sure the plan is a close match, but don't get hung up on the details. Your business is unique and will differ from ... Children's Recreation Center Business Plan Example The plan outlines the plans for business growth, methods, procedures for operation, and infrastructure. Cabin Fever will offer young families in Bemidji, MN and the surrounding area a quality family recreation center, with jungle gyms, soft contained play structures, slides, and imagination-inspiring play areas for children ages 2 to 5. Craft a Winning Recreation Center Business Plan: 9-Step Checklist! In conclusion, writing a business plan for a recreation center involves a series of essential steps to ensure its success. By thoroughly researching the market and identifying target customers, defining the center's mission and goals, analyzing the competition, determining funding, selecting a suitable location, and exploring potential ... Business Plan Template for Recreation Centers With ClickUp's Business Plan Template for Recreation Centers, you can reap the following benefits: Clearly define your goals, strategies, and objectives to provide a roadmap for success. Secure funding by showcasing your vision, market analysis, and financial projections. Ensure efficient management of your recreation center by outlining ... How to Write Recreation Center Business Plan? Guide & Template Include a sales forecast to show your revenue projections. 5. Management and Organization. Introduce your team and their roles. Explain the organizational structure of your recreation center and ... 10 Essential Steps to Start a Profitable Recreation Center Business Tips & Tricks. Tip 1: Have a contingency plan for emergencies or unexpected occurrences. This includes having a plan in place for vandalism, theft, fire, or natural disasters. Tip 2: Conduct a thorough competitor analysis to learn about their strengths and weaknesses and incorporate them to your business plan. Tip 3: Establish relationships with influencers and partners in the recreation industry. How to write a business plan for a recreational centre? A business plan has 2 main parts: a financial forecast outlining the funding requirements of your recreational centre and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable. PDF TABLE OF CONTENTS BATAVIA ACTIVITY RECREATION CENTER BUSINESS PLAN . 5 2.2 RECREATION TRENDS T he Trends Analysis provides an understanding of national, regional, and local recreational trends as well as g enerational participation trends. Trends data used for this analysis was obtained from Sports & Fitness Industry Association's (SFIA), National Recreation ... Embark on the Adventure of Starting Your Own Recreation Center Embarking on the venture of opening a Recreation Centers business could be your calling to foster well-being in your community. It's an exhilarating opportunity to design a haven for leisure and fitness enthusiasts alike. The initial step involves detailed planning, securing a location rich with potential, and understanding your target audience ... How to write an Outdoor Activity Center Business Plan (Step by Step Activities R Us is seeking investment of $650,000 for a new site at Lake Erie. The investment required is to purchase 2 houses and an outbuilding to create accommodation blocks and cabins to house up to 60 people at any one time. Customers can then experience all the outdoor pursuits on offer while staying in comfort. How to Start a Community Center 1. Choose the Name for Your Community Center. The first step to starting a community center is to choose your business' name. This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. PDF Outdoor Recreation Business Plan Guidebook Outdoor Recreation Business Plan Guidebook Guide to Developing the Business Plan The business plan is a tool that helps staff efficiently plan, organize, evaluate, and implement available resources to meet the organization's goals and objectives. In general, business plans forecast 2 to 3 years into the future and are task oriented. 9-Step Guide to Community Recreation Center For steps 5-9, check out part 2 of this guide. To learn more about our recreation master planning services, contact us today at 727-474-3845. In this two-part guide, we provide nine critical steps to create a plan that will maximize the impact of your community recreation center. PDF PENMET PARKS COMMUNITY RECREATION CENTER BUSINESS PLAN & PRO FORMA June Company Summary. The Community Recreation Center Complex will be located 2416 14th Ave. NW, Gig Harbor, Wash. This is currently the location of the Performance Golf site directly off Route 16. The Complex consists of two structures. One is the existing building containing driving range stalls. How to Create a Successful Community Recreation Center This will include inviting local news outlets, social media influencers, city officials, and, of course, the public to the event. Creating a successful recreation center is a detailed process, but there is help. The SF Companies have worked with thousands of communities nationwide to harness the power of recreation. PDF HERSHEY COMMUNITY CENTER Recreation Center Manager/Asst. Director * X $70,000 0.75 $52,500 Aquatics Coordinator/Asst. Manager X $54,000 1 $54,000 Aquatics Specialist $40,000 1 $40,000 ... HERSHEY COMMUNITY CENTER BUSINESS PLAN DRAFT: This Business Plan is in draft form and is provided for informational purposes only. New Hershey Community Center. Maximize Recreation Center Success with these 7 KPIs Here are the top seven recreation center KPI metrics that you should be monitoring: Average daily attendance: Know how many people visit your center daily. Keeping track of this data will help you identify peak and slow seasons, adjust your staffs' schedules, and ensure customer satisfaction. Customer satisfaction rate: Happy customers are ... Entertainment & Recreation Business Plans Paintball Products Retail Business Plan. Recreation Center Business Plan. Roller Skate Rink Business Plan. Resort Hotel Ski Lodge Business Plan. Retail Tennis Shop Business Plan. Rock Climbing Gym Business Plan. Skate Park Skiing Business Plan. Sports Bar Business Plan. Travel Agency - Upscale Business Plan. Recreation Center Financial Model Template Recreation Center Business Plan Financial Model Excel Template. Download Recreation Center Pro Forma Projection. Creates 5-year financial projection and financial ratios in GAAP or IFRS formats on the fly. Highly versatile and user-friendly Recreation Center Financial Projection Template for the preparation of a Pro Forma Income Statement, Pro ... Recreation and Sport Operations Strategic Plan Finalize the comprehensive long-term Master Plan for Recreation and Athletics. Cultivate solid, mutually beneficial relationships with Housing and Residence Life, Centers, Kinesiology, Athletics, and the Community for effective collaboration on shared-use facilities. Goal: Fiscal Responsibility . Strategic Priorities PDF Uncompahgre Field Office Draft Recreation Business Plan BLM Uncompahgre Field Office Recreation Business Plan - Page 12 of 39 Traffic counters can detect vehicles or people as they pass within the range of the counter. Many recreation sites have a single entry/exit, while others have multiple. The counters have been calibrated so that vehicles/people are only counted once per visit. West New York unveils $35M rec center & middle school plan with 400 The Town of West New York has unveiled a new $35 million recreation and middle school plan, a private-public partnership that comes with 400 parking spaces. By John Heinis/Hudson County View "The recreation center will be a valuable location for many of our programs. In the last year, we have doubled the recreation activities offered to all ages. assignment essay homework paper phd report resume review speech thesis