general features of speech writing

Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

• Why has the audience been brought together?
• What do the members of the audience have in common?
• How big an audience will it be?
• What do they know, and what do they need to know?
• Do they expect discussion about a specific subject and, if so, what?
• What is the audience’s attitude and knowledge about the subject of your talk?
• What is their attitude toward you as the speaker?
• Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

• Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
• Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
• Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

• Give it rhythm. A good speech has pacing.
• Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
• Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
• Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
• Ask rhetorical questions in a way that attracts your listeners’ attention.
• Personal experiences and anecdotes help bolster your points and help you connect with the audience.
• Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Boost your speech skills

Enhance your public speaking with personalized coaching tailored to your needs

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Speech Structure: The Complete OBC Guide

What makes a great speech? The content, of course, but also the structure. All great speakers overlay their content on a well-known structure. 

Your speech structure is the glue that binds your points together. Without it, you cannot really have the impact you desire to have on the audience.

The beauty of this is that a good structure is so subtle it is almost invisible. Its effectiveness is only evident in its impact.

Speech writing can be intimidating for some, however, we have incorporated plenty of speech examples to get a complete understanding. We aim to explain a proper structure that can be applied to any of your speeches.

There are four things you need to keep in mind about this:

Table of Contents

What is the purpose of your speech?

Can too much content be harmful, who is the audience, informative speech, persuasive speech, argumentative speech, demonstration speech, humorous speech, strong statement, visual prop or demonstration, personal anecdote, problem or strong statement, summary on writing your introduction:, credibility, cause and effect:, problems and solutions:, lucky number three, summary on writing your body:, call to action, inspirational, key takeaway, summary of writing your conclusion:, meta description:, picking the right topic.

The content of a speech can largely determine how the audience receives it. For this, you will need to accurately assess who is going to be listening to your speech. There are some questions you need to ask before sitting down to write this speech.

Do you intend to introduce a concept or argue on a controversial topic? Is your purpose of imparting knowledge or guiding the audience through a demonstration? It is essential to have your intentions cleared; otherwise, you can risk creating a speech with no direction.

We understand that as daunting as speaking can be, it is, at the same time, fascinating. When you pick a topic that you are passionate about, it is easy to find yourself packing the speech with all kinds of information. However, in doing so, you can overwhelm your audience.

There is such a thing as too much information. You need to make sure that whatever information you do include is impactful and influential. Aim for something short but memorable. Pick one takeaway message and gear your speech towards that objective.

While it is vital to pick a topic that interests you, it is equally important to make sure that it can grab the audience’s attention. What is the target demographic for your speech? What is the setting for this speech? Is it a particularly controversial topic?

This is important because as humans, most people are likely to be more interested in your presentation if it benefits them somehow. At the same time, you have to consider the setting.

For instance: an office setting would not be the right setting for a controversial social speech. If your speech includes demonstration and requires volunteers, you need to ensure that this is an audience willing to participate.  

Do you understand the various types of speeches?

Before you pen down your presentation, stop to wonder whether you understand the different types of speeches. Understanding what kind of speech you are going for can help you better structure it for maximum efficiency:

An informative speech intends to explain complex topics to your audience by providing engaging information. This can include objects, events, procedures, and more. It is better if you pick a topic that you are interested in so that your enthusiasm shines through.

When you give an informative speech, you are merely trying to educate your audiences about a particular topic. You refrain from becoming too argumentative as it might come across too strong for your listeners. If this is the type of speech you intend to give, you can check out 100 Informative Speech Topics and Ideas to make your job easier. 

A persuasive speech intends to convince the audiences of your viewpoint. It uses compelling points to sway the listener’s opinions. The primary purpose of this type of speech is to affect the audiences’ thought process and persuade them to think about changing how they feel about a topic.

Some examples of a persuasive speech can be a politician’s speech, an animal activist’s speech, and so on. As you can see, the goal here is to persuade and obtain something ultimately. A politician might want to sway your vote in their favor, whereas ani activist has a cause that they’d like to advocate for.

If this is the type of speech you intend to give, you can check out 237 Easy Persuasive Speech Topics and Guide to better plan your speech.

An argumentative speech is more or less a persuasive speech. However, a persuasive speech does not always have to be argumentative. The purpose of an argumentative is to alter how the audience views a subject. 

Changing the audience’s opinion is not an easy job. This is why you need to not only pick a persuasive topic but also believe in it. You need a strong claim along with irrefutable points to support it. 

The best argumentative speeches utilize issues relating to current events. You can see this in the media in the form of mostly social, ethical, political, or religious arguments. Your arguments should make use of logic and realistic examples. Some examples of this type of speech can be: Dress codes shouldn’t be mandatory, Space exploration is a waste of money, etc.

If you’d like to see more topic ideas for an argumentative speech, you can browse the 200 Argumentative Speech Topics and ideas: A Complete Guide . 

A demonstration speech, true to its name, demonstrates to the audience how something works. This type of presentation is more common for high school or college students. It makes use of props and useful body language to properly guide the audience through an activity.

This type of speech can fall under informative speech as you are informing the listeners on a task. While this type of speech is considered a basic speech, it is an excellent way to practice your expository speaking.

If this is the type of speech you’d like to give, here’s a list of 279 Demonstration Speech Topics and Ideas: A Complete Guide , so that you can better perfect your speech.

A humorous speech is the perfect light-hearted solution for adding a fun twist to your speech. This type of presentation aims to entertain the audience. A humorous speech can incorporate any of the above examples. It is, thus, very versatile. And what’s more? You get to have just as much fun delivering it!  

The thing to keep in mind with this kind of speech is that you need to pick a proper topic. You intend to garner a joyful response to its best not to pick a sensitive topic. To help you out, you can browse the 300 Funny Speech Topics to Tickle Some Funny Bones! to structure your humorous speech.

Writing the Introduction (Opening)

The introduction of your speech is vital to the success of your speech. It is what sets the tone of your entire speech. It determines whether or not you grab the attention of the listeners. You will get only one chance to charm your audience and make sure they follow the rest of your speech.

So, how can you make this happen? There are a few different ways you can approach this:

Asking a question is an excellent way to grab your audience’s attention. It piques their curiosity and ensures that they will listen to get an answer to said question. The question can be either rhetorical or literal. For instance, “Have you ever wondered what it’d be like to live in a world without technology?” or “Have you ever felt broken-hearted?”.

Either the audience resonates with your question, or it generates curiosity. This is also a great way to get some audience participation. If you say, “With a show of hands, how many of us here have tried to change our habits and failed?” you can not only garner interest but also physically get the audience invested in your speech.

A question is a great way to get your listeners thinking about your topic while introducing your topic, all in a matter of seconds!

A strong statement is also an excellent way to create a compelling introduction. You must know Martin Luther King’s iconic, “I have a dream.” The intensity that radiates from that sentence immediately captures an audiences’ attention and creates a commanding presence.

Similarly, an excellent example of this type of opening is from Larry Smith’s speech. “I want to discuss with you this afternoon why you’re going to fail to have a great career.” This immediately generates intrigue and curiosity. That’s what you’re going for.

This statement does not have to just be cold facts. It can be a part of a personal story as well. For instance, the statement “Last week, I found out that my childhood friend got in a car accident” is bound to create a powerful silence. If your speech has such a strong emotive statement, you can use it in your introduction to engage your audience better.

Another helpful tip that goes with a strong statement in silence. Give your listener’s a chance to absorb the statement that you have put in front of them with a couple of seconds of silence before diving in further.

A prop can be a fantastic addition to your speech. Not only does it help emphasize your point, but it also helps the audience stay focused on your speech. Props are especially good for a demonstrative speech. Or you can simply incorporate demonstrations as part of your speech.

Body language speaks much louder than words can for us humans. This is why using colorful bags, a deck of cards, colored papers, etc. can be so effective as an opener for your speech. Once, I attended a speech where the speaker brought a heavy bag and simply set it on the table, talking about the bag. The audience was hooked, waiting eagerly till the end to find out what was in the bag.

A quotation can be the perfect way to capture your audience’s attention. It also helps set a tone for the speech that is to come. The quote you pick can be a well-known saying such as “They say all that glitters is not gold, well I beg to differ.” Doing so, you can ignite curiosity.

Similarly, you can also quote a person or a publication and tie it to your speech. For instance, for a motivational speech, you can take the example of someone like Bill Gates- “Your most unhappy customers are your greatest source of learning.” When you use a quote from a big name, you will definitely get people wanting to hear and learn more.

Humor is always a great tool to have in your arsenal. A good icebreaker can warm the listeners up to you and make them more receptive to the rest of your speech. Humor is a very endearing trait for a skilled speaker. Some ideas for your opening can be:

“It’s the funniest thing. As I was coming up to the stage, I began thinking we actually have quite a lot in common. None of us have a clue about what I’m going to say!”

“I know we are all busy, and I want to honor your time. So I will make sure to be accurate and brief, no matter long it takes me.”

The great thing about using humor is that it works on your audience subconsciously. You seem at ease with yourself and radiate confidence. You have to remember that for humor to be effective; it has to be effortless. If you seem unsure about your lines, the audience is sure to pick up on it.

A strong statistic will always add validity to your speeches. Presenting the audience with irrefutable facts backed up by a strong source is a surefire way to gain credibility. It can also add gravity to the scale of the issue that you want to draw attention to. 

However, it is easy to overdo things when it comes to numbers. It can be tempting to add strong statistics to the rest of your speech as well. But remember, the strongest points are ones that linger in an audience’s mind. If you give them too many numbers, none of them will stick out in their heads, and they are bound to feel lost.

Some examples can be: “Look to your right. Now, look to your left. One in three women and one in four women are known to have suffered physical violence. A statement like this not only ignites awareness but also physically makes your listener feel involved in your speech.

An anecdote is a short story taken from your life itself. The story usually adds to the theme of your story. Short and light-hearted anecdotes can add a lot of enthusiasm and charm to your speech. However, you don’t have to make them humorous. Even more, touching stories can be equally, if not more engaging.

When used correctly, a personal anecdote makes for the perfect introduction that draws your listeners towards your central message. Not only does it create empathy, but it also sparks interest. If you don’t have a personal anecdote itself, you can go for a third-person anecdote that speaks to you as well.

Opening with a problem can make for a strong opening. This method generates interest and keeps the audience listening with the promise of an upcoming solution. Try to aim for a problem that caters to a wider demographic for a higher relatability.

Problems that relate to current events can have a better draw. For instance: “Why should remote working be implemented even after quarantine?”

In a similar vein, a powerful statement can be an excellent way to capture your audience’s attention. A statement, when paired with silence, can make for an effective tool. Example: “The top 20% of our society makes 80% of all the money. Would you like to be part of this 20%? If so, I’m going to give you some pointers on how you can align yourself in that direction. Does that sound like something you might be interested in?”

• Your opening plays a big role in whether or not you can grab your listener’s attention straight off the bat.
• Give your audience a reason to pay attention by clearly stating the purpose of your speech.
• If you are giving a speech regarding a field you have some experience with, remember to establish credibility early on.
• Give a short highlight reel of your main points.
• Quotations or powerful statements are a great way to catch the audience’s attention.
• Including current events or statistics will make your speech seem more relevant to a wider range of listeners.
• Asking a question will get your audience more involved and add intrigue to the rest of your presentation.

Structuring your content (Body)

The body of your speech will hold all of your main points. Since this is the longest section of your speech, you need to ensure that it is interesting enough to keep everyone’s attention. Depending on the objective of your speech, you will need to add examples, opinions, and facts to back up your points. What helps during this time is proper organization.

Here are some things you want to keep in mind while drafting the body of your speech:

No matter how much you believe in your point, you still need to give your audience a credible reason to take your word for it. This can be done by adding examples, detailed descriptions, statistics, and so on. Always remember to credit the source when using a statistic. You can also add a strong testimonial to add a touch of personalized support if that applies to your objective.

Transitions

When you have a lot of content packed into your speech, transitions become vital to the effectiveness of your speech. You can consider these as points of a refresh in your speech. Here, the audience can reengage and follow along more attentively. 

The best transitions are always invisible. They can seamlessly add flow to your speech without giving any indication of such to your audience. There are many ways to incorporate this into your speech. 

Some examples can be:

A connective transition is where you reiterate a previous point and introduce a connecting point. The way this method works is that it rehashes an important aspect while relating it to what’s next.

The most effective way to use this is in a problem/solution module. This is where you begin by stating a problem and transition towards a solution.

Example: Now that we’ve understood the various negative effects of junk food, let me tell you how we can plan a better diet to combat obesity.

When you do this, you are providing a summary of the problem and swiftly leading them towards a solution. If you jump straight to the next section, it can feel rushed. Besides, pauses are another important element of speech delivery.

Keywords, as the name suggests, have a certain draw to them. These are words that are central to the theme of your speech. Repetition is a very effective tool in conveying your message. 

For instance: If your speech is about the scarcity of running water in rural communities, you can draw attention by repeating the factors that cause this issue. Doing so will also let you explain in better detail these factors while keeping your audience hooked to the main theme.

Content Approach

Depending on your speech, there are various ways to approach how you frame your content. We all know that content is king; however, without the right approach, it’s easy for your message to get lost along the way. This is why it’s so important to keep your subject matter relevant and interesting. Make sure the content is as compact and concise as you can make it. Some of the methods by which you can ensure this is as follows:

Cause and effect is a great way to present your ideas. This method works best for explaining events and consequences or results. Make sure to include all the appropriate details to add emphasis. The element of ‘what’s next’ is what keeps the audience hooked to your speech. As you unfold a cause and follow it with the effects, it will feel both interesting as well as rewarding to your audience.  

Problem and solution is a speech method as old as time. But it is so because of its reliability. This approach works best for a motivational speech. This type of speech intends to address a problem and offer a systematic solution that benefits the listeners. It is also a common approach for pushing an audience to buy into a service or product. You pose a problem and then offer a solution, including a whole package. Make sure the solution you offer is versatile so that it applies to a wider range of people, thereby increasing appeal.

A narrative approach is excellent for anybody who wants to sharpen their storytelling skills. The important ingredients for a narrative speech are chronology and a simple organization pattern. Typically, any story will have a beginning, middle, and end. Going in order, with smooth transitions will make your story easy to follow. 

This type of speech is most effective for presenting events, life lessons, experiences, rituals, and personal beliefs. Try to stick to the core of the story without too many unnecessary details. Just because a narrative includes storytelling does not mean it can’t have an end goal. For instance: a personal experience of failure might be a great story of caution for the listeners.

The most important thing for a successful narrative speech is build-up. You want your audience to be invested, to care about what comes next, to raise the stakes so that when you provide the conclusion, it is that much more effective. You must always ask yourself, “What do I want the audience to remember after this speech?”.

The best way to write this would be to outline a sketch of events that are relevant to your narrative. After that, you can think about the best way to escalate the stakes. Remember that eye contact is an important visual medium in a narrative speech. It will help your audience connect better to your story.

The number three is impactful. Even the general structure of a speech is divided into three parts: Opening, Body, and Conclusion. When you want to make a point that people remember, you should consider splitting it into three, where the first two act as a build-up while your final point brings the unexpected impact.

The best thing about this method is that you can apply it to just about any kind of speech. This, in fact, adds more structure to your speech and makes it more easily digestible. The key ingredient here becomes balance and transition. Make sure you focus on all three elements of your story equally, so it does not feel rushed. Add in a seamless transition to make your story structure seem effortless.  

• Make sure you have designed your content to suit your audience.
• Divide your body into easily digestible sections so that your main points come across clearly.
• Stress on keywords and clever repetitions to drive your point home.
• Work on your transitions to establish clear sections but a seamless switch to keep your listeners hooked.
• When using facts or statistics, always back it up with a credible source.

Closing your speech (Conclusion)

The conclusion is vital to the success of your speech. This is the parting thought that you will be leaving your audience with, so you have to make sure that it’s a good one. The conclusion is where you reiterate your key point. This is why there is so much importance put on a conclusion to be powerful enough to stay in your memory.

Here are some possible ways you can approach your conclusion:

A call-to-action refers to a statement or material that intends to encourage the listener or viewer to take the initiative. It can also be considered as instruction as it usually directs the audience towards something. 

The most effective way to approach this is to manage both your energy as well as your tempo. While it is essential to maintain a clear and well-enunciated speech throughout, when you reach a conclusion, you are going to want to speed up just a little bit. 

What this does is add a sense of urgency to the message that you are giving. Similarly, higher energy makes the audience resonate and respond equally. They will associate this high energy with your message and remember your speech for longer.

Some examples of this can be: “As we can see, the effects of depression can be life-threatening. So I encourage each and every one of you to go home today and reach out to your friends, talk to them and open up a platform where they know they can come to talk to you for anything. Because you’d rather hear their problems than hear about their death.”

For speeches that are over 5-6 minutes long, the audience can sometimes lose track of the earlier points. This is why it is necessary to summarize your main points before you leave the stage. You don’t have to take them through the entire story, but make sure you include the keywords that trigger in them the memory of that portion. 

You can do this by saying something along the lines of “Let me briefly run you through what we discussed” or “So, we talked about three main things today.” This not only does a great job of reiterating and reconfirming your main points but also signals to the audience that you are drawing towards the end of your presentation.

Repetition. Repetition. Repetition.

Even though you might be well familiarized with your speech, it is safe to assume that most of the audience is hearing it for the first time. For this reason, you need to drive your point home by essentially drilling it into their minds. Now, you can’t simply repeat the central theme over and over as that isn’t an effective strategy. But there can be an art to repetition as well.

You should aim to rephrase and reinforce your central idea as you conclude your speech. Don’t go for a word-for-word repetition, but aim to reframe your key themes and arguments. Paraphrasing, in this way, makes sure that you capture the essence of your speech without running the risk of boring your listeners with identical sentences.

We don’t even need to look too far for examples of this method. In Martin Luther King’s famous “I have a dream” speech at the Lincoln Memorial, he used this method of repetition paired with a rising momentum to create impact. Repetition works best when it is subtle and works on the listeners subconsciously.

Ending your speech on a light note is a great way to brighten moods and make sure the audience remembers your message. Your joke can also be a good way to repeat your central message. If you do decide to end with a humorous story, remember to carve out more time for it. Make sure your conclusion doesn’t distract from your main message.

Some people tend to get too excited and give away the upcoming punchline. Remember that the most effective humor approach is one you don’t see coming. How you can add the subtlety to your conclusion is by following this formula:

Set up – pause – Build up – pause – Punchline

Motivational conclusions are always an upbeat way to close your speech. You will be leaving the stage on high energy that is sure to be contagious. This also ensures that your audience will be taking a piece of your conclusion with them, making sure that it is not only memorable but also useful.

There are many ways to approach an inspirational closing. You can go with an anecdote, a quote, a poem, and so on. The purpose is to give a push, to add strength, to ignite a can-do attitude. 

The trick to a powerful inspirational speech is emotion. Humans are excellent at empathizing. If you can adequately emote throughout your story, adding drama into your storytelling, then it is bound to have a more substantial effect. Vocal variety can also be an excellent element for this. Alter your tempo to weave excitement into your story. You can also use smart pauses to add more intrigue. 

Your facial expressions play a significant role in how the audience receives your speech. Whether it is a sad or happy story, make sure that your face conveys it. It can be addictive to have the audience’s attention like this, but don’t get too greedy. Remember to end on your highest note, leaving a lasting impression. 

There are many types of speeches out there. For instance: you might think that a humorous speech is just that: humorous. But think again. All the best speeches have at least one key takeaway.

A takeaway message is quite similar to an inspirational conclusion. The question you have to ask yourself is this: What is the purpose of my speech? Even if you’ve got a fantastic anecdotal story to share, you have to remember that the audience will always wonder what they are getting from the speech. That will be your takeaway.

For an effective conclusion, you have to step back and overview your speech. From your introduction to the body, what is the message you are trying to convey? Make sure your conclusion reflects it. For example: if your speech is about a drowning story, you can probably try to include what you could’ve done and how the audience can avoid being in a similar situation.

A call-back is a fun twist to add to your conclusion. There is a reason why a circle is one of the most pleasing shapes; it gives you a sense of completion. Even if you aren’t aware of it, it works on your mind subliminally. An effective way to conduct this method is to find a way to tie your ending to your introduction.

You can understand a call-back as a reference. It doesn’t have to be limited to just the introduction; you can reference the body of your speech as well. This not only makes for a great repetition tool but also adds a feeling of completion into your presentation.

However, you should pick something that the audience can connect to. This helps create a special and unique bond as if it were an inside joke just between you two. 

• Signal your audience when you’re drawing to your conclusion.
• Add trigger transitions like “In conclusion,” “In summary,” “That brings us towards the end,” and so on.
• Try to end on a high note with something memorable.
• Write your conclusion last so that it complements your introduction.
• Try to paraphrase your words without repeating the same words over and over.
• Your audience is more likely to remember your speech if you end with something useful to them or with a call to action.
• Leave on an attention-grabbing note. 

Wrapping Up:

A speech typically has one of four purposes: to inform, to entertain, to instruct, or to persuade. To deliver an effective speech, you need to first make sure you understand what your objective is. Then, you can follow our guidelines to construct a solid structure and deliver a well-rounded and impactful presentation. Now that you know how to create an effective speech structure, you are ready to dominate the stage!  

The best speech structures are invisible and effective. Learn the tips and tricks to deliver the perfect opening, body, and conclusion and wow the stage.

Rice Speechwriting

Beginners guide to what is a speech writing, what is a speech writing: a beginner’s guide, what is the purpose of speech writing.

The purpose of speech writing is to craft a compelling and effective speech that conveys a specific message or idea to an audience. It involves writing a script that is well-structured, engaging, and tailored to the speaker’s delivery style and the audience’s needs.

Have you ever been called upon to deliver a speech and didn’t know where to start? Or maybe you’re looking to improve your public speaking skills and wondering how speech writing can help. Whatever the case may be, this beginner’s guide on speech writing is just what you need. In this blog, we will cover everything from understanding the art of speech writing to key elements of an effective speech. We will also discuss techniques for engaging speech writing, the role of audience analysis in speech writing, time and length considerations, and how to practice and rehearse your speech. By the end of this article, you will have a clear understanding of how speech writing can improve your public speaking skills and make you feel confident when delivering your next big presentation.

Understanding the Art of Speech Writing

Crafting a speech involves melding spoken and written language. Tailoring the speech to the audience and occasion is crucial, as is captivating the audience and evoking emotion. Effective speeches utilize rhetorical devices, anecdotes, and a conversational tone. Structuring the speech with a compelling opener, clear points, and a strong conclusion is imperative. Additionally, employing persuasive language and maintaining simplicity are essential elements. The University of North Carolina’s writing center greatly emphasizes the importance of using these techniques.

The Importance of Speech Writing

Crafting a persuasive and impactful speech is essential for reaching your audience effectively. A well-crafted speech incorporates a central idea, main point, and a thesis statement to engage the audience. Whether it’s for a large audience or different ways of public speaking, good speech writing ensures that your message resonates with the audience. Incorporating engaging visual aids, an impactful introduction, and a strong start are key features of a compelling speech. Embracing these elements sets the stage for a successful speech delivery.

The Role of a Speech Writer

A speechwriter holds the responsibility of composing speeches for various occasions and specific points, employing a speechwriting process that includes audience analysis for both the United States and New York audiences. This written text is essential for delivering impactful and persuasive messages, often serving as a good start to a great speech. Utilizing NLP terms like ‘short sentences’ and ‘persuasion’ enhances the content’s quality and relevance.

Key Elements of Effective Speech Writing

Balancing shorter sentences with longer ones is essential for crafting an engaging speech. Including subordinate clauses and personal stories caters to the target audience and adds persuasion. The speechwriting process, including the thesis statement and a compelling introduction, ensures the content captures the audience’s attention. Effective speech writing involves research and the generation of new ideas. Toastmasters International and the Writing Center at the University of North Carolina at Chapel Hill provide valuable resources for honing English and verbal skills.

Clarity and Purpose of the Speech

Achieving clarity, authenticity, and empathy defines a good speech. Whether to persuade, inform, or entertain, the purpose of a speech is crucial. It involves crafting persuasive content with rich vocabulary and clear repetition. Successful speechwriting demands a thorough understanding of the audience and a compelling introduction. Balancing short and long sentences is essential for holding the audience’s attention. This process is a fusion of linguistics, psychology, and rhetoric, making it an art form with a powerful impact.

Identifying Target Audience

Tailoring the speechwriting process hinges on identifying the target audience. Their attention is integral to the persuasive content, requiring adaptation of the speechwriting process. A speechwriter conducts audience analysis to capture the audience’s attention, employing new york audience analysis methods. Ensuring a good introduction and adapting the writing process for the target audience are key features of a great speech. Effective speechwriters prioritize the audience’s attention to craft compelling and persuasive speeches.

Structuring Your Speech

The speechwriting process relies on a well-defined structure, crucial to both the speech’s content and the writing process. It encompasses a compelling introduction, an informative body, and a strong conclusion. This process serves as a foundation for effective speeches, guiding the speaker through a series of reasons and a persuasive speechwriting definition. Furthermore, the structure, coupled with audience analysis, is integral to delivering a great speech that resonates with the intended listeners.

The Process of Writing a Speech

Crafting a speech involves composing the opening line, developing key points, and ensuring a strong start. Effective speech writing follows a structured approach, incorporating rhetorical questions and a compelling introduction. A speechwriter’s process includes formulating a thesis statement, leveraging rhetorical questions, and establishing a good start. This process entails careful consideration of the audience, persuasive language, and engaging content. The University of North Carolina’s writing center emphasizes the significance of persuasion, clarity, and concise sentences in speechwriting.

Starting with a Compelling Opener

A speechwriting process commences with a captivating opening line and a strong introduction, incorporating the right words and rhetorical questions. The opening line serves as both an introduction and a persuasive speech, laying the foundation for a great speechwriting definition. Additionally, the structure of the speechwriting process, along with audience analysis, plays a crucial role in crafting an effective opening. Considering these elements is imperative when aiming to start a speech with a compelling opener.

Developing the Body of the Speech

Crafting the body of a speech involves conveying the main points with persuasion and precision. It’s essential to outline the speechwriting process, ensuring a clear and impactful message. The body serves as a structured series of reasons, guiding the audience through the content. Through the use of short sentences and clear language, the body of the speech engages the audience, maintaining their attention. Crafting the body involves the art of persuasion, using the power of words to deliver a compelling message.

Crafting a Strong Conclusion

Crafting a strong conclusion involves reflecting the main points of the speech and summarizing key ideas, leaving the audience with a memorable statement. It’s the final chance to leave a lasting impression and challenge the audience to take action or consider new perspectives. A good conclusion can make the speech memorable and impactful, using persuasion and English language effectively to drive the desired response from the audience. Toastmasters International emphasizes the importance of a strong conclusion in speechwriting for maximum impact.

Techniques for Engaging Speech Writing

Engage the audience’s attention using rhetorical questions. Create a connection through anecdotes and personal stories. Emphasize key points with rhetorical devices to capture the audience’s attention. Maintain interest by varying sentence structure and length. Use visual aids to complement the spoken word and enhance understanding. Incorporate NLP terms such as “short sentences,” “writing center,” and “persuasion” to create engaging and informative speech writing.

Keeping the Content Engaging

Captivating the audience’s attention requires a conversational tone, alliteration, and repetition for effect. A strong introduction sets the tone, while emotional appeals evoke responses. Resonating with the target audience ensures engagement. Utilize short sentences, incorporate persuasion, and vary sentence structure to maintain interest. Infuse the speech with NLP terms like “writing center”, “University of North Carolina”, and “Toastmasters International” to enhance its appeal. Engaging content captivates the audience and compels them to listen attentively.

Maintaining Simplicity and Clarity

To ensure clarity and impact, express ideas in short sentences. Use a series of reasons and specific points to effectively convey the main idea. Enhance the speech with the right words for clarity and comprehension. Simplify complex concepts by incorporating anecdotes and personal stories. Subordinate clauses can provide structure and clarity in the speechwriting process.

The Power of Nonverbal Communication

Nonverbal cues, such as body language and gestures, can add emphasis to your spoken words, enhancing the overall impact of your speech. By incorporating visual aids and handouts, you can further augment the audience’s understanding and retention of key points. Utilizing a conversational tone and appropriate body language is crucial for establishing a genuine connection with your audience. Visual aids and gestures not only aid comprehension but also help in creating a lasting impression, captivat**ing** the audience with compelling visual elements.

The Role of Audience Analysis in Speech Writing

Tailoring a speech to the audience’s needs is paramount. Demographics like age, gender, and cultural background must be considered. Understanding the audience’s interests and affiliation is crucial for delivering a resonating speech. Content should be tailored to specific audience points of interest, engaging and speaking to their concerns.

Understanding Audience Demographics

Understanding the varied demographics of the audience, including age and cultural diversity, is crucial. Adapting the speech content to resonate with a diverse audience involves tailoring it to the different ways audience members process and interpret information. This adaptation ensures that the speech can effectively engage with the audience, no matter their background or age. Recognizing the importance of understanding audience demographics is key for effective audience analysis. By considering these factors, the speech can be tailored to meet the needs and preferences of the audience, resulting in a more impactful delivery.

Considering the Audience Size and Affiliation

When tailoring a speech, consider the audience size and affiliation to influence the tone and content effectively. Adapt the speech content and delivery to resonate with a large audience and different occasions, addressing the specific points of the target audience’s affiliation. By delivering a speech tailored to the audience’s size and specific points of affiliation, you can ensure that your message is received and understood by all.

Time and Length Considerations in Speech Writing

Choosing the appropriate time for your speech and determining its ideal length are crucial factors influenced by the purpose and audience demographics. Tailoring the speech’s content and structure for different occasions ensures relevance and impact. Adapting the speech to specific points and the audience’s demographics is key to its effectiveness. Understanding these time and length considerations allows for effective persuasion and engagement, catering to the audience’s diverse processing styles.

Choosing the Right Time for Your Speech

Selecting the optimal start and opening line is crucial for capturing the audience’s attention right from the beginning. It’s essential to consider the timing and the audience’s focus to deliver a compelling and persuasive speech. The right choice of opening line and attention to the audience set the tone for the speech, influencing the emotional response. A good introduction and opening line not only captivate the audience but also establish the desired tone for the speech.

Determining the Ideal Length of Your Speech

When deciding the ideal length of your speech, it’s crucial to tailor it to your specific points and purpose. Consider the attention span of your audience and the nature of the event. Engage in audience analysis to understand the right words and structure for your speech. Ensure that the length is appropriate for the occasion and target audience. By assessing these factors, you can structure your speech effectively and deliver it with confidence and persuasion.

How to Practice and Rehearse Your Speech

Incorporating rhetorical questions and anecdotes can deeply engage your audience, evoking an emotional response that resonates. Utilize visual aids, alliteration, and repetition to enhance your speech and captivate the audience’s attention. Effective speechwriting techniques are essential for crafting a compelling introduction and persuasive main points. By practicing a conversational tone and prioritizing clarity, you establish authenticity and empathy with your audience. Develop a structured series of reasons and a solid thesis statement to ensure your speech truly resonates.

Techniques for Effective Speech Rehearsal

When practicing your speech, aim for clarity and emphasis by using purposeful repetition and shorter sentences. Connect with your audience by infusing personal stories and quotations to make your speech more relatable. Maximize the impact of your written speech when spoken by practicing subordinate clauses and shorter sentences. Focus on clarity and authenticity, rehearsing your content with a good introduction and a persuasive central idea. Employ rhetorical devices and a conversational tone, ensuring the right vocabulary and grammar.

How Can Speech Writing Improve Your Public Speaking Skills?

Enhancing your public speaking skills is possible through speech writing. By emphasizing key points and a clear thesis, you can capture the audience’s attention. Developing a strong start and central idea helps deliver effective speeches. Utilize speechwriting techniques and rhetorical devices to structure engaging speeches that connect with the audience. Focus on authenticity, empathy, and a conversational tone to improve your public speaking skills.

In conclusion, speech writing is an art that requires careful consideration of various elements such as clarity, audience analysis, and engagement. By understanding the importance of speech writing and the role of a speech writer, you can craft effective speeches that leave a lasting impact on your audience. Remember to start with a compelling opener, develop a strong body, and end with a memorable conclusion. Engaging techniques, simplicity, and nonverbal communication are key to keeping your audience captivated. Additionally, analyzing your audience demographics and considering time and length considerations are vital for a successful speech. Lastly, practicing and rehearsing your speech will help improve your public speaking skills and ensure a confident delivery.

Expert Tips for Choosing Good Speech Topics

Master the art of how to start a speech.

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Sentence Sense Newsletter

Module 1: Introduction to Public Speaking

Elements in a speech, learning objectives.

• Describe the fundamental elements in a speech.
• Identify the main differences between writing a paper and delivering a speech.

Most college students are familiar with writing research papers or perhaps engaging in class discussions. Preparing and delivering a speech, however, differs from these activities in fundamental ways. All these elements will be covered in more detail elsewhere in the course.

• You can’t really adapt an essay to the context in which it is received. Is the reader (your professor) at home or in their office? Are they reading at night or in the morning?
• Because a speech is delivered at a particular moment in time, you need to adapt its content to the speaking context. Great speeches fit the moment. Reflect on the purpose of your speech, the amount of time you’ll have, and the speaking environment. These elements will influence what you can realistically hope to accomplish with your audience. Consider the differences you might make to a presentation if you are delivering it first thing in the morning, just after lunch, or late Friday afternoon. The context of your speech can also help you determine which delivery type to use: impromptu, speaking notes, memorized, or a manuscript. If you are speaking for an hour, it may not be realistic to memorize a speech, but speaking notes or a manuscript can be very helpful. If your context will be highly emotional or require careful wording, then using a manuscript may be the best delivery type.
• In writing , your audience has the benefit of reading at their own pace, visually grasping your organization through paragraphs or headings, looking up definitions for unfamiliar terms, and looping over detailed information.
• In a speech, your audience doesn’t have any visual guideposts about the organization of the material. To adjust, you must provide clear, audible, organizational indicators or signposts. It helps to use language that is relatable, simple, and familiar, and to include vivid imagery and anecdotes.
• In a research paper , your credibility is established through research, which is cited in the text as well and with a bibliography or footnote.
• In a speech, citations are a bit more tricky. If your speech uses researched support, you must properly attribute your sources.  Although they may be included in your written outline, stating a full-source citation when delivering your speech can quickly lose your audience. Therefore, you will instead use abbreviated source citations, often with just the publication and date, or the author and title when citing a book.
• Especially when they rely on complex data or visual information, essays can include graphs, charts, and illustrations.
• In a speech, visual aids are often used to illustrate an idea, evoke emotion, summarize data, or draw attention to an important concept. A visual aid adds interest, can refocus your audience, and can help them remember an important aspect of your speech. If you use a visual aid, consider when to use it in your speech and what type of visual aid would best illustrate what you’ve chosen to highlight. The most common visual aid is PowerPoint, but visual aids can also be objects or any sort of pictorial representation. For example, a speech about a guitar could use a PowerPoint with pictures of various parts of a guitar—or an actual guitar.
• In the case of an essay, we only perceive the writer through the style of their writing. Unless we have seen them in person, or look them up on the internet, we probably know very little about how they look, what they sound like, or how they carry themselves.
• Unlike the invisible author of an essay, the speaker is physically or virtually present to deliver the speech. Their appearance, dress, posture, confidence, delivery style, and energy level will have profound effects on the audience’s experience of the event.

Ready to present? Maybe not so much…

• When turning in a paper, it doesn’t matter if you finished well in advance or the night before. Whether you wore yourself out finishing it or cruised to completion, the paper will be judged on its quality rather than your emotional and physical state at its completion.
• In a speech, the quality of delivery will impact how well it is received, regardless of how carefully it was written and prepared. Verbal and nonverbal cues set the tone and engage your audience. Even when using speaking notes or a manuscript, you must be familiar enough with your speech that you avoid simply reading it. Therefore, you must build in plenty of time to practice.

To Watch: John McWhorter

In this TED talk, linguist John McWhorter discusses some of the differences between speaking and writing. For our purposes, the first five minutes will be the most informative, but the latter half is very interesting as well, particularly if you’re curious about the linguistic changes brought about by texting.

You can view the transcript for “John McWhorter: Txtng is killing language. JK!!!” here (opens in new window) .

What to watch for:

Notice how McWhorter starts his speech: “We always hear that texting is a scourge.” This statement sets up his thesis, which is that texting isn’t the downfall of language, but rather a “miraculous thing.” This style of opening, sometimes called “stabilization-destabilization,” can be a great way to get a speech off the ground. First you state the  stable  condition, the thing that everyone thinks is true. Then you  destabilize this idea by showing how it’s  not  true, or at least more complicated than the listener might think. The destabilizing move says “yet . . .” or “however. . . .” (McWhorter says “The fact of the matter is that it just isn’t true.”)

Note as well how McWhorter uses visual aids in this presentation. Even though he puts a lot of words on the screen, he is not expecting the audience to read and engage with the meaning of these passages. Instead, the words are there to say something about language style. When you really want your audience to engage with the meaning of words on a slide, you should keep the text as minimal and concise as possible. We’ll cover this concept in more detail when we learn about visual aids.

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The General Steps in the Speechwriting Process

• First Online: 15 March 2019

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• Jens E. Kjeldsen 7 ,
• Amos Kiewe 8 ,
• Marie Lund 9 &
• Jette Barnholdt Hansen  

Part of the book series: Rhetoric, Politics and Society ((RPS))

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In this chapter, we outline the general steps speechwriters ought to follow in the process of writing speeches for others. These guidelines are flexible and allow for comfortable adaptation given the varied implementation of speechwriting practices as well as the different approaches in the European and American systems. Our model follows the classical perspective that focuses on topic selection, the speaker-speechwriter negotiation of rhetorical constraints of context and audience as well as determining the fitting style and delivery. The chapter also develops a master rhetorical plan that can be used as a prompt or an outline for speechwriters when drafting a speech, covering the key variables of speech, situation, audience, and a suitable mode of communication.

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Department of Information Science and Media Studies, University of Bergen, Bergen, Norway

Jens E. Kjeldsen

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Kjeldsen, J.E., Kiewe, A., Lund, M., Barnholdt Hansen, J. (2019). The General Steps in the Speechwriting Process. In: Speechwriting in Theory and Practice. Rhetoric, Politics and Society. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-03685-0_13

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Writing Speeches

Quick links, keeping focus: the central point, main supporting points, introductions, conclusions.

Writing a speech consists of composing the central point or thesis, the main-point sentences, the introduction and conclusion, and planning effective oral style.

Since the organization of a speech is critical to the writing process, consult our organization page.

The central point is the message you attempt to communicate to your audience. Keeping focus on the central point is fundamental to speech writing.

Sometimes the central point is a thesis; sometimes the central point is a hypothesis. Sometimes, there is no stated thesis or hypothesis, but there is always a central idea and purpose that keeps you and your audience focused.

The Student Resources information on purpose is useful if you’re unsure about the central point.

For an additional resource related to writing for speeches, use The Writing Center, University of North Carolina at Chapel Hill , especially the “What’s your purpose?” section.

A thesis is a concise statement of your central point, normally included in the introduction and conclusion of a speech. However, your speech doesn’t have to be an argumentative to include a thesis statement.

A purpose statement is a clear statement about the objective you hope to accomplish. Whenever you write a speech, you have a purpose statement, although the purpose statement isn’t always explicitly stated—and it can get confused with a thesis statement. For help with the differences between a thesis and a purpose statement, we recommend “Thesis and Purpose Statements” by The Writing Center, University of Wisconsin-Madison.

If a thesis is necessary, the thesis section of the thesis section of the written rhetoric page may help as well.

There is no formula for success, but this video covers the essentials on speech thesis sentences.

The thesis is what you argue, and the main points are how you argue it. Because they’re so intertwined, you should carefully consider the main supporting points as you write your thesis. In other words, figure out what you intend to say before you try to capture it in a thesis.

Below are a few suggestions that experienced speech writers use when writing thesis statements:

• Use a declarative sentence; not a question.
• Use a complete sentence.
• General thesis : “We honor Elie Wiesel for his noble characteristics and his campaign against ethnic oppression.”
• Specific thesis : “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
• General : Foreign policies in the Middle East.
• Focused : An analysis of the ways the United States has reacted to economic changes due to the oil industry in the Middle East.
• Example 1: If you’re speaking to elementary schoolers, it would be inappropriate to use graduate level vocabulary.
• Example 2: If you’re talking about architecture at an electrical engineering conference, use the thesis to connect the expected topic to the unexpected topic.

Here are a few high quality thesis examples (though possibly obscure topics):

• “The process the United States would go through to use a nuclear weapon can be broken down into two stages: the command from the president, and the official launch of the nuclear warhead by the crew.”
• “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
• “Salvador Dali’s surrealist artwork can be identified through its focus on illogical scenes and exploration of the unconscious.”

For further direction, we recommend the Purdue University Online Writing Lab (OWL) as an extra resource.

The main points support your thesis. The thesis is what you argue, the main points are how you argue it. Here are a few suggestions for writing main supporting point sentences:

• If any of your main points don’t argue in favor of the thesis, either the main point or the thesis needs to be changed.
• A main point should convey the purpose and focus of its respective section.
• Use declarative statements and complete sentences to announce main supporting points.
• Limit the number of main points for the audience’s sake. If you have more than four it will be hard for the audience to remember.

To reiterate, the main points of a speech are crafted as supporting evidence for the thesis .

If your thesis is: Typical characteristics of 1960’s Latin American fiction include non-linear narratives and magical elements.

The following would be satisfactory main point sentences:

• Magical elements often appear in 1960s Latin American fiction.
• Non-linear narratives characterize magical realism in 1960s Latin American fiction.

Additional resources related to main supporting points

• University of Hawai'i Maui Community College Speech Department : general guidelines related to main points and other supporting material.
• Calvin University—What Not to Do : a document about what not to do with speech main points.
• Lumen Learning : a variety of topics relating to main points, from how many should you have to how to highlight them as main points. Start about half way down the page at the “How Many Main Points?” section. While Lumen Learning also covers different ways to organize your main points, we recommend using our organization page first.

It will help you to prepare the introduction after preparing the main points. Just consider how challenging it is to introduce a speech if you don’t know what the main ideas of your speech are.

The introduction has two main purposes: to capture the audience’s attention and to state your thesis. Introductions also preview the speech so that the audience knows where it’s headed.

There are many ways to capture the audience’s attention: quotes, statistics, examples, a short story, a fascinating topic, a gracious mention of the event that brings you together, or even a question.

Once you have the audience’s attention, state your thesis. Stating your thesis will inform the audience of the speech’s direction and will focus their attention throughout the speech.

For tips regarding introductions, we recommend the Oral Communication Center, Hamilton College . The tips are short, helpful, and if applied, will improve your introductions.

Finally, it’s also critical throughout the introduction to establish your credibility. For this reason, your introduction should be well practiced and should allow you to communicate confidence. In addition, if you have any expertise on the subject material that you believe your audience needs to know, inform them without being snooty.

Conclusions are the final remarks your audience will hear, so they’re the part that’s most likely to be remembered. So make sure you take the time to craft a clear and memorable conclusion.

In general, a conclusion should restate your central point, though in a new way. This is important because in speeches the audience can’t reread your message; they simply have to rely on memory. Restating your central point—and, depending on what your professor wants, reviewing your main supporting points--will help your message to stick.

Another way to make your speech stick is to use the conclusion to reemphasize your purpose. For example, in a persuasive speech, call people to action. In other words, be blunt about what you want them to do. If you want them to vote, tell them how they can register. If you want them to pick up painting as a hobby, then show them where they can buy painting materials.

Try to make your conclusion memorable.

By this, we mean it’s important to carefully consider your final remark to make sure it concludes on a strong note that fits your purpose. Speakers often trail off in the end, undermining their earlier work.

As a foundational resource, we recommend the Oral Communication Center, Hamilton College .

Style refers to the way words, sentences, and groups of sentences create tone and personality.

How is speech writing different than writing a paper?

Though they share many principles (ex: the preference for active voice verbs), they have different principles of style: people perceive style differently when listening than when reading.

The differences arise because the formats are different: written word and spoken word. For an analysis of the key differences between spoken and written language, we recommend the Oral Communication Center, Hamilton College .

This handout by Massachusetts Institute of Technology’s Undergraduate Research Opportunities Program contains fundamental public speaking tips. Luckily, it also contains an encompassing look at the basics of an eloquent oral style. Read the section titled “Writing for Speaking”; the list will be useful when creating sentences that sound better in oral rhetoric.

The following stylistic choices are particularly helpful with the spoken word :

• Brevity. Be as brief as possible. This article by Judith Kilborn (The Write Place, St. Cloud State University) provides a few ways to reduce wordiness.
• Prefer shorter sentences to longer ones. Long sentences are harder to follow.
• First person pronouns are widely accepted in speeches.
• Repetition helps the audience remember (ex: think of the repetition in King’s “I Have a Dream.” In a paper the audience can go back and reread; they can’t do that when listening to a speech, so repetition helps the audience connect ideas and follow the argument.
• The audience doesn’t have a dictionary with them; use words that are more tuned for the vernacular ear.
• Make sure you can pronounce every word you plan on using.
• Use transitions or “ signposts ” to announce, signal, and recap. This allows the audience to know where you’re and what to expect.
• Abstract : There are several possible outcomes that this decision can lead to.
• Concrete : Our choice to intervene in the Middle East can lead to destabilized elections, political turmoil, and religious conflict.
• Dry sentence : A family member was hit by an animal.
• Descriptive sentence : Grandma got run over by a reindeer.
• The use of contractions is generally preferred in public speaking; contractions are more conversational, which tends to be preferred in public speaking. Say these two sentences aloud and you’ll agree: “I do not think that is a good idea” or “I don’t think that’s a good idea.”
• Parallelism and alliteration create rhythm in a speech; use them wisely.
• Use inclusive language .

For further style advice, though not specifically for the spoken word, use our written style resource.

For further direction, please stop in the Rhetoric Center.

Additional resources and tips related to oral style

• Stand up, Speak out (University of Michigan Libraries) : An extensive and comprehensive resource on effective oral communication. Pay particular attention to the following sections: “Imagery,” “Rhythm,” “Parallelism,” “Alliteration,” and “Assonance.”
• Oral Communication Center, Hamilton College : A list of phrases to avoid for various reasons in oral rhetoric.
• Oral Communication Center, Hamilton College : A list of characteristics that help make every speech successful. Warning: the article uses language to make it sound like a checklist for an A on every speech; this is not the case. However, the list is helpful nonetheless.
• Oxford Dictionaries Blog, Avoid cliches : Evoking images for an audience helps them to understand and remember your speech, but using a cliché allows the audience to listen without visualizing. A creative example of effective imagery was when on the campaign trail Bill Clinton said “I will be with you until the last dog dies.”
• Contrast, figures of speech, examples, and triads : How Winston Churchill spoke.

In the speech “Bridges should be beautiful,” Ian Firth demonstrates an awareness of oral style. For starters, his sentences are short and easy to follow. His opening is the perfect example, “The world needs bridges.”

Look at the following excerpt from Firth’s speech:

“In this case, this is in Peru. This is using grass which grows locally and is woven into ropes to build these bridges. And do you know they rebuild this every year? Because of course grass is not a durable material. So this bridge is unchanged since Inca times.”

This could’ve very well been two or three sentences in a written text, but Firth uses five short sentences. This makes him easy to follow. However, it’s not perfect. The phrase “In this case, this is in Peru,” could be shortened to simply “This is in Peru.”

At the same time, he limits the speech to three main points: bridges should be functional, safe, and beautiful. This ensures the audience won’t get lost.

Firth carefully chooses his words. He uses descriptive language to paint pictures for the audience: “Or sometimes up in the mountains, people would build these suspension bridges, often across some dizzy canyon, using a vine .” He also uses alliteration in an effective manner: “Or Robert Maillart's Salginatobel Bridge in the mountains in Switzerland —absolutely sublime .”

And he is able to easily pronounce the words he uses, even foreign phrases like “Pont Du Gard.”

Since Firth is an engineer who has designed bridges for years, this speech could’ve used highly technical language, but Firth used the vernacular to adapt to his more general audience. On occasion, when technical language was inevitable, Firth swiftly defined the technical terms.

In addition, Firth uses first person pronouns (“I firmly believe”). This makes him more conversational and personable.

This next example, a Boise State University commencement address, is more of a mixed result than Firth’s speech: it embodies both good and bad oral style.

Let’s start with what Tiara Thompson does well. In the beginning, she uses descriptive language that invokes images. The following are examples: “As my fingers fly over the keys,” and “spacebar still blinking.” She also uses parallelism, as you can clearly hear around 3:25.

However, the style can be improved (amongst other aspects of speech writing).

Towards the end of the speech, she uses more abstract language and seldomly gives examples. The speech would’ve been more effective if she kept using descriptive language and if more examples were used towards the end. Her language becomes vague and abstract when she thanks the teachers for their hard work, not recognizing any one of them individually. As an alternative, consider: how much more effective would it have been if she gave an example of a teacher working hard and afterhours to help her succeed on an assignment ? After that example, she could’ve generalized it to include all the teachers at her college.

In addition, the language she uses at the end of the speech gradually becomes more and more clichéd. For example, at 5:08, she says, “make this moment last” and “we are so fortunate to be where we are.” Clichés make imagery harder, as we mentioned in the oral style section.

Though not necessarily related to oral style, this speech focuses on the speaker more than the average commencement. If she focused on something else, her audience would’ve been able to connect with her more. (What works better: a political speech with a politician rambling on about themself or one where the politician identifies with problems larger than themselves, such as a Detroit congressperson sympathizing with the victims of the Flint water crisis?)

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Speech Writing

• Updated on  
• Jan 16, 2024

The power of good, inspiring, motivating, and thought-provoking speeches can never be overlooked. If we retrospect, a good speech has not only won people’s hearts but also has been a verbal tool to conquer nations. For centuries, many leaders have used this instrument to charm audiences with their powerful speeches. Apart from vocalizing your speech perfectly, the words you choose in a speech carry immense weight, and practising speech writing begins with our school life. Speech writing is an important part of the English syllabus for Class 12th, Class 11th, and Class 8th to 10th. This blog brings you the Speech Writing format, samples, examples, tips, and tricks!

This Blog Includes:

What is speech writing, speech in english language writing, how do you begin an english-language speech, introduction, how to write a speech, speech writing samples, example of a great speech, english speech topics, practice time.

Must Read: Story Writing Format for Class 9 & 10

Speech writing is the art of using proper grammar and expression to convey a thought or message to a reader. Speech writing isn’t all that distinct from other types of narrative writing. However, students should be aware of certain distinct punctuation and writing style techniques. While writing the ideal speech might be challenging, sticking to the appropriate speech writing structure will ensure that you never fall short.

“There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into the heart of your audience.”- Alexander Gregg

The English language includes eight parts of speech i.e. nouns , pronouns , verbs , adjectives 410 , adverbs , prepositions, conjunctions, and interjections.

• Noun- A noun is a word that describes anything, such as an animal, a person, a place, or an emotion. Nouns are the building blocks for most sentences.
• Pronoun – Pronouns are words that can be used in place of nouns. They are used so that we don’t have to repeat words. This makes our writing and speaking much more natural.
• Verb – A verb is a term that implies activity or ‘doing.’ These are very vital for your children’s grammar studies, as a sentence cannot be complete without a verb.
• Adjective – An adjective is a term that describes something. An adjective is frequently used before a noun to add extra information or description.
• Prepositions- A preposition is a term that expresses the location or timing of something in relation to something else.
• Conjunction- Because every language has its own set of conjunctions, English conjunctions differ from those found in other languages. They’re typically used as a connecting word between two statements, concepts, or ideas.
• Interjections- Interjections are words that are used to describe a strong emotion or a sudden feeling.

Relevant Read: Speech on the Importance of English

The way you start your English speech can set the tone for the remainder of it. This semester, there are a variety of options for you to begin presentations in your classes. For example, try some of these engaging speech in English language starters.

• Rhetorical questions : A rhetorical question is a figure of speech that uses a question to convey a point rather than asking for a response. The answer to a rhetorical question may be clear, yet the questioner asks it to emphasize the point. Rhetorical questions may be a good method for students to start their English speeches. This method of introducing your material might be appealing to the viewers and encourage them to consider how they personally relate to your issue.
• Statistics: When making an instructive or persuasive speech in an English class, statistics can help to strengthen the speaker’s authority and understanding of the subject. To get your point over quickly and create an emotional response, try using an unexpected statistic or fact that will resonate with the audience.
• Set up an imaginary scene: Create an imaginary situation in your audience’s thoughts if you want to persuade them to agree with you with your speech. This method of starting your speech assists each member of the audience in visualizing a fantastic scenario that you wish to see come true.

Relevant Read: Reported Speech Rules With Exercises

Format of Speech Writing

Here is the format of Speech Writing:

• Introduction : Greet the audience, tell them about yourself and further introduce the topic.
• Body : Present the topic in an elaborate way, explaining its key features, pros and cons, if any and the like.
• Conclusion : Summary of your speech, wrap up the topic and leave your audience with a compelling reminder to think about!

Let’s further understand each element of the format of Speech Writing in further detail:

After the greetings, the Introduction has to be attention-getting. Quickly get people’s attention. The goal of a speech is to engage the audience and persuade them to think or act in your favour. The introduction must effectively include: 

• A brief preview of your topic. 
• Define the outlines of your speech. (For example, I’ll be talking about…First..Second…Third)
• Begin with a story, quote, fact, joke, or observation in the room. It shouldn’t be longer than 3-4 lines. (For Example: “Mahatma Gandhi said once…”, or “This topic reminds me of an incident/story…”)

This part is also important because that’s when your audience decides if the speech is worth their time. Keep your introduction factual, interesting, and convincing.

It is the most important part of any speech. You should provide a number of reasons and arguments to convince the audience to agree with you.

Handling objections is an important aspect of speech composition. There is no time for questions or concerns since a speech is a monologue. Any concerns that may occur during the speech will be addressed by a powerful speech. As a result, you’ll be able to respond to questions as they come in from the crowd. To make speech simpler you can prepare a flow chart of the details in a systematic way.

For example: If your speech is about waste management; distribute information and arrange it according to subparagraphs for your reference. It could include:

• What is Waste Management?
• Major techniques used to manage waste
• Advantages of Waste Management  
• Importance of Waste Management 

The conclusion should be something that the audience takes with them. It could be a reminder, a collective call to action, a summary of your speech, or a story. For example: “It is upon us to choose the fate of our home, the earth by choosing to begin waste management at our personal spaces.”

After concluding, add a few lines of gratitude to the audience for their time.

For example: “Thank you for being a wonderful audience and lending me your time. Hope this speech gave you something to take away.”

Practice Your Speech Writing with these English Speech topics for students !

A good speech is well-timed, informative, and thought-provoking. Here are the tips for writing a good school speech:

Speech Sandwich of Public Speaking

The introduction and conclusion must be crisp. People psychologically follow the primacy effect (tendency to remember the first part of the list/speech) and recency effect (tendency to recall the last part of the list/speech). 

Use Concrete Facts

Make sure you thoroughly research your topic. Including facts appeals to the audience and makes your speech stronger. How much waste is managed? Give names of organisations and provide numerical data in one line.

Use Rhetorical Strategies and Humour

Include one or two open-ended or thought-provoking questions.  For Example: “Would we want our future generation to face trouble due to global warming?” Also, make good use of humour and convenient jokes that engages your audience and keeps them listening.

Check Out: Message Writing

Know your Audience and Plan Accordingly

This is essential before writing your speech. To whom is it directed? The categorised audience on the basis of –

• Knowledge of the Topic (familiar or unfamiliar)

Use the information to formulate the speech accordingly, use information that they will understand, and a sentence that they can retain.

Timing Yourself is Important

An important aspect of your speech is to time yourself.  Don’t write a speech that exceeds your word limit. Here’s how can decide the right timing for your speech writing:

• A one-minute speech roughly requires around 130-150 words
• A two-minute speech requires roughly around 250-300 words

Recommended Read: Letter Writing

Speech Writing Examples

Here are some examples to help you understand how to write a good speech. Read these to prepare for your next speech:

Write a speech to be delivered in the school assembly as Rahul/ Rubaina of Delhi Public School emphasises the importance of cleanliness, implying that the level of cleanliness represents the character of its residents. (150-200 words)

“Cleanliness is next to godliness,” said the great John Wesley. Hello, respected principal, instructors, and good friends. Today, I, Rahul/Rubaina, stand in front of you all to emphasise the significance of cleanliness.

Cleanliness is the condition or attribute of being or remaining clean. Everyone must learn about cleaning, hygiene, sanitation, and the different diseases that are produced by unsanitary circumstances. It is essential for physical well-being and the maintenance of a healthy atmosphere at home and at school. A filthy atmosphere invites a large number of mosquitos to grow and spread dangerous diseases. On the other side, poor personal cleanliness causes a variety of skin disorders as well as lowered immunity.

Habits formed at a young age become ingrained in one’s personality. Even if we teach our children to wash their hands before and after meals, brush their teeth and bathe on a regular basis, we are unconcerned about keeping public places clean. On October 2, 2014, the Indian Prime Minister began the “Swachh Bharat” programme to offer sanitation amenities to every family, including toilets, solid and liquid waste disposal systems, village cleanliness, and safe and appropriate drinking water supplies. Teachers and children in schools are actively participating in the ‘Clean India Campaign’ with zeal and excitement.

Good health ensures a healthy mind, which leads to better overall productivity, higher living standards, and economic development. It will improve India’s international standing. As a result, a clean environment is a green environment with fewer illnesses. Thus, cleanliness is defined as a symbol of mental purity.

Thank you very much.

Relevant Read: Speech on Corruption

You are Sahil/Sanya, the school’s Head Girl/Head Boy. You are greatly troubled by the increasing instances of aggressive behaviour among your students. You decide to speak about it during the morning assembly. Create a speech about “School Discipline.” (150 – 200 words)

INDISCIPLINE IN SCHOOLS,

It has been reported that the frequency of fights and incidences of bullying in our school has increased dramatically in the previous several months. Good morning to everyone present. Today, I, Sahil/Sanya, your head boy/girl, am here to shed light on the serious topic of “Increased Indiscipline in Schools.”

It has come to light that instructor disobedience, bullying, confrontations with students, truancy, and insults are becoming more widespread. Furthermore, there have been reports of parents noticing a shift in their children’s attitudes. As a result, many children are suffering emotionally, psychologically, and physically. The impact of this mindset on children at a young age is devastating and irreversible.

Not to mention the harm done to the school’s property. Theft of chalk, scribbling on desks, walls and lavatory doors, destruction of CCTV cameras and so forth. We are merely depriving ourselves of the comforts granted to us by doing so.

Following numerous meetings, it was determined that the main reasons for the problem were a lack of sufficient guidance, excessive use of social media, and peer pressure. The council is working to make things better. Everyone is required to take life skills classes. Counselling, motivating, and instilling friendly ideals will be part of the curriculum. Seminars for parents and students will be held on a regular basis.

A counsellor is being made available to help you all discuss your sentiments, grudges, and personal problems. We are doing everything we can and expect you to do the same.

So, let us work together to create an environment in which we encourage, motivate, assist, and be nice to one another because we are good and civilised humans capable of a great deal of love.

Relevant Read: How to Write a Speech on Discipline?

The current increase in incidences of violent student misbehaviour is cause for alarm for everyone. Students who learn how to manage their anger can help to alleviate the situation. Write a 150-200-word speech about the topic to be delivered at the school’s morning assembly. (10)

HOW TO CONTROL ANGER

Honourable Principal, Respected Teachers, and Dear Friends, I’d like to share a few “Ways to Manage Anger” with you today.

The growing intolerance among the younger generation, which is resulting in violence against teachers, is cause for severe concern. The guru-shishya parampara is losing its lustre. Aggressive behaviour in students can be provoked by a variety of factors, including self-defence, stressful circumstance, over-stimulation, or a lack of adult supervision.

It has become imperative to address the situation. Life skills workshops will be included in the curriculum. Teachers should be trained to deal with such stubborn and confrontational behaviours. Meditation and deep breathing are very beneficial and should be practised every morning. Students should be taught to count to ten before reacting angrily. Sessions on anger control and its importance must also be held.

Remember that Anger is one letter away from danger. It becomes much more crucial to be able to control one’s rage. It’s never too late to start, as a wise man once said.

“Every minute you stay angry, you lose sixty seconds of peace of mind.”

Relevant Read: English Speech Topics for Students

Martin Luther King Jr’s ‘I Have A Dream’ is one of his most famous speeches. Its impact has lasted through generations. The speech is written by utilising the techniques above. Here are some examples:

“still sadly crippled by the manacles of segregation and the chains of discrimination” – emotive Language

“In a sense, we’ve come to our nation’s capital to cash a check” – personalising the speech

“to stand up for freedom together” – a call to action.

Importantly, this is an example of how the listener comes first while drafting a speech. The language chosen appeals to a specific sort of audience and was widely utilised in 1963 when the speech was delivered.

• The Best Day of My Life
• Social Media: Bane or Boon?
• Pros and Cons of Online Learning
• Benefits of Yoga
• If I had a Superpower
• I wish I were ______
• Environment Conservation
• Women Should Rule the World!
• The Best Lesson I Have Learned
• Paperbacks vs E-books
• How to Tackle a Bad Habit?
• My Favorite Pastime/Hobby
• Understanding Feminism
• Fear of Missing Out (FOMO): Is it real or not?
• Importance of Reading
• Importance of Books in Our Life
• My Favorite Fictional Character
• Introverts vs Extroverts
• Lessons to Learn from Sports
• Beauty is in the eye of the beholder

Also Read: How to Ace IELTS Writing Section?

Ans. Speech writing is the process of communicating a notion or message to a reader by employing proper punctuation and expression. Speech writing is similar to other types of narrative writing. However, students should be aware of some different punctuation and writing structure techniques.

Ans. Before beginning with the speech, choose an important topic. Create an outline; rehearse your speech, and adjust the outline based on comments from the rehearsal. This five-step strategy for speech planning serves as the foundation for both lessons and learning activities.

Ans. Writing down a speech is vital since it helps you better comprehend the issue, organises your thoughts, prevents errors in your speech, allows you to get more comfortable with it, and improves its overall quality.

Speech writing and public speaking are effective and influential. Hope this blog helped you know the various tips for writing the speech people would want to hear. If you need help in making the right career choices at any phase of your academic and professional journey, our Leverage Edu experts are here to guide you. Sign up for a free session now!

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Characteristics of a Good Speech

Effective Persuasive Speech Writing & Delivering in High School

Whether you are preparing for a wedding toast, for a live presentation in front of colleagues or you need to write a speech for an award or honor that you are expecting to receive, it's critical to learn the characteristics of an effective speech and how to write one yourself. The best way to do that is to pick a theme, stick with it and use anecdotes to prove your point.

What Makes a Good Speech?

Those who have heard a good speech remember it. However, it is very unlikely that they realize why they remember the speech. Experts explain that speechmaking is not a particularly effective form of communication. Because the structure of the speech is generally conversational, less of the speech is memorable because it doesn't necessarily contain new information.

Those who give a good speech make it look easy and effortless. A stiff speech that feels rehearsed or sounds like it was written by someone else is rarely effective or memorable in anything but a negative way.

What makes a speech good is a difficult question to answer. In some cases, it's humor. In others, it's a powerful call to action, and in other cases, it is simply the speaker's comfort, presence and energy that the audience finds infectious. However, whatever the case, good speeches have the same things in common. They contain a story that connects with their audience, and they have a strong beginning, a strong ending and a middle that doesn't drag on and on.

How Is a Good Speech Structured?

A strong speech contains a beginning, a middle and an end. Those are the three pieces of story structure, and they help make up the structure of a good speech as well. Experts warn that keeping the middle short is actually the key to a strong speech.

Begin with an attention-grabbing, compelling opening and use it as a story that will help to lay out the points you are hoping to make. The middle can reiterate your point briefly but without exhausting or belaboring the issue. The conclusion should be short and to the point.

What Are the Top Qualities of a Good Speech?

• A single theme. Research has proven that it is very difficult to remember a lot of detail when listening to a speech, so be sure to start with one main idea. What is the point of your speech? What do you want the audience to come away knowing, understanding or feeling?  Start from there and then work backward.
• Use anecdotes. Rather than a laundry list of reasons why your point is true or significant, try to find a story or an anecdote that supports the theme you are trying to express. Stories are naturally engaging, and people tend to remember them better than exposition or lectures about the same topic.
• Conversational tone. Write your speech in the same voice in which you speak. In other words, don't get academic. Speeches read aloud sound far different than an essay or another written piece. This is something to which anyone who has had to listen to a long speech can attest. Write in short sentences the same way that you speak. Don't write a speech that will sound "read." Keep the vocabulary and sentence structure as close to your own natural conversation as possible. 

Additional Qualities of a Good Speech

• Specific anecdotes or examples. Make sure that your examples and anecdotes are specific. If you're trying to prove a point or move an audience with emotion, be sure that any examples you provide that support your thesis or main point are specific and concrete. Vague descriptors or generalizations on the theme will only serve to make your speech feel gauzy and will take it out of reality. Specific anecdotes are central to good speaking.
• Humor. Use humor when and where appropriate. Of course, not every situation and speech is going to call for humor, but if you can present the information you are hoping to convey in the context of a humorous story or anecdote, you will have gone a long way toward creating a relatable and compelling speech that listeners remember long after you've given it.
• Eye Contact. Keep maintaining eye contact with various audience members. Don't look down at your notes or at the podium while you're speaking. 

How Should a Good Speech Be Structured?

• A strong beginning. Make sure your speech has a great beginning. To start your speech with a statement or an opening that really grabs your audience is half the battle. Once you've figured out how to craft an excellent opening to your speech that hooks the audience's attention, you'll have nailed one of the most important characteristics of a great speech.
• A strong ending. Make sure that your ending not only sums up your speech but does so in a way that refers back to the opening of the speech and delivers the information to the audience in a way that prompts a call to action or an emotional response to where you've taken them since the speech started.
• Keep the middle short. Don't go on and on. Once you've written a draft of your script, go back and edit. If there's anything you can cut, do it. A shorter speech is a better speech in almost every single case. If you can make yours shorter and still preserve the meaning and the message, do it. The more finely edited your speech, the more memorable its strengths will be. A strong beginning with a strong ending and a short middle is the best speech structure. 

Show Confidence When Speaking

There are a number of things that make all speakers good, and the first is confidence. Have confidence when you speak and not only confidence in your words but in your presence. Your body language is as important a part of your speech as your words. This is a key characteristic of an effective speech.

Not only do people listen better to people with confidence, but it has also been shown that people who speak with confidence are perceived as more authoritative, more competent, more trustworthy and more knowledgeable than a speaker who appears nervous or unsure.

Confidence is also the appearance of enjoying what you're doing. If the audience feels that the speaker is in charge of what he is saying and is comfortable and happy to be there, then the audience is more relaxed and more likely to stay focused on what they're hearing. A good way to seem happy to be there is to express excitement about the topic you're discussing. If you are excited about it, it won't be difficult to express it, and your excitement will be infectious to your audience.

Always Be Yourself

Be sure that you are being yourself. That can be difficult to do when you're convinced that people are judging you or that you need to take on another identity to be comfortable delivering your speech and be accepted, but the fact is that the best thing you can do when giving a speech is to be yourself, speak like yourself and deliver the words you have prepared with honesty and authenticity. This is one of the most important characteristics of an effective speech.

What Does "Key Attributes" Mean?

When people use the term "key attributes" in terms of a speech, they are referring to the aspects of the speech that made it memorable and that the speaker imparted to the crowd. If you are giving a speech at a funeral, the key attributes are going to be the memorable character traits of the deceased as well as an anecdote that proves the traits.

If you are trying to express that the deceased was empathetic and generous, these would be key attributes of your speech. Likewise, if your goal is to express the way that the groom has changed as a person since meeting the bride, the groom's character would be described as a key attribute of your speech.

In terms of a speaker, the key attributes of a good speaker are simply the qualities that they all share that are most important to make an effective speech. The key attributes of a good speaker are numerous, but they can be broken down into several categories regardless of the topic of the speech.

What Are the Key Attributes of a Good Speaker?

• No matter what your topic, your speech must be organized. It must begin, the beginning must lead to a middle and the middle must lead to an end. If you are not organized, your speech will appear haphazard and even lazy when, in fact, you are most likely just disorganized. Organizing your ideas can help you to gain clarity on the things you're discussing before you write, so you can be sure that your speech flows smoothly and isn't confusing to your audience.
• Being an engaging speaker means connecting with your audience. This is partially about body language, but it is also about the words you choose to communicate your point and the way that they connect with the audience. You can be engaging by speaking about something about which your audience will care. Put your topic in terms of a story or an anecdote that will be relatable to your audience and then speak to them with eye contact and authentic language.
• Flexibility is one of the key characteristics of an effective speaker. Things don't always go as planned, and even the best-prepared speeches can be upstaged or upset by unexpected conditions. By letting the audience know that you are prepared to handle a setback, you will be able to gain both their empathy and their trust. 

Why Do People Give Speeches?

Personal speeches like wedding toasts, funeral eulogies and award-acceptance speeches tend to center around emotions. These speeches are considered an act of respect, and by giving one, the speaker is acknowledging that this event deserves to be commemorated even if she is uncomfortable being a public speaker to begin with.

More general speeches like graduation keynote addresses, welcome speeches at a conference or presentations to colleagues are less focused on emotion and more focused on communicating information and setting an agenda. Guests at a conference may receive a speech that highlights the reasons for their gathering and what they hope to accomplish over the course of the conference. Graduation addresses are about celebrating the class's achievements and also about what their education means and how they should think about the future.

Political speeches, such as those given by politicians or activists, are generally intended to arouse passion in citizens by taking an issue that is seemingly impersonal, such as clean water access or a dilapidated playground, and making it a personal issue that will incite action on the part of the listening audience.

Related Articles

One-Minute Speech Topics

Organizational Methods for Writing a Speech

How to give an annual day speech in school.

How To Write A Salutatorian Speech

How to Give a Dedication Speech

How to Greet an Audience When Giving a Speech

How to Evaluate an Oral Presentation

Strategies for Effective Communication

• Inc.: The 8 Key Attributes You Need to Give a Stunning Speech
• Scholastic: Speechwriting
• NBC: 9 Ways That Anyone Can Be a Better Public Speaker

Ashley Friedman is a freelance writer with experience writing about education for a variety of organizations and educational institutions as well as online media sites. She has written for Pearson Education, The University of Miami, The New York City Teaching Fellows, New Visions for Public Schools, and a number of independent secondary schools. She lives in Los Angeles.

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Features of Effective Speech-Writing

For Danielle and all my wonderful fifth years, as requested. Should help you with your comprehension question “ Identify and comment on four features of effective speech writing “! Remember to

• Identify the technique – include quotes / examples
• Comment on the effect of this technique on you – how it makes you feel, what image it creates in your mind, what it makes you think, how it changes your perception and gives you a new way of looking at the issue.
• Welcome the audience
• Introduce yourself (unless you’re really really famous!)
• Use informal language & slang (depends on context / audience)
• Involve the audience (personal pronouns / ask questions / interactive)
• Mention celebrities & cartoon characters
• Include pauses & gestures
• Facts & statistics
• Varied sentence length
• Personal Anecdotes
• Strong opinions expressed – backed up with relevant and logical examples.
• Rhetorical Questions
• Repetition of key phrases (or plant and pay-off)
• Proper nouns
• Urgent references to time
• Emotive language / Sensationalism / Dramatics
• Vivid feckin imagery!
• Thank the audience at the end.

If you want a more detailed discussion of the general effect of individual techniques, look here but remember, when you discuss the effectiveness of a technique in a text, you MUST make your answer zoom in on how the technique works in this SPECIFIC EXAMPLE, not in general.

10 responses to “ Features of Effective Speech-Writing ”

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16.3: Writing the body of your speech

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After deciding which main points and sub-points you must include, you can get to work writing up the speech. Before you do so, however, it is helpful to consider how you will organize the ideas. From presenting historical information in chronological order as part of an informative speech to drawing a comparison between two ideas in a persuasive speech to offering up problems and solutions, there are many ways in which speakers can craft effective speeches. These are referred to as organizational styles, or templates for organizing the main points of a speech.

Chronological

When you speak about events that are linked together by time, it is sensible to engage the chronological organization style. In a chronological speech , main points are delivered according to when they happened and could be traced on a calendar or clock. Arranging main points in chronological order can be helpful when describing historical events to an audience as well as when the order of events is necessary to understand what you wish to convey. Informative speeches about a series of events most commonly engage the chronological style, as do many demonstrative speeches (e.g., how to bake a cake or build an airplane). Another time when the chronological style makes sense is when you tell the story of someone’s life or career. For instance, a speech about Oprah Winfrey might be arranged chronologically (see textbox). In this case, the main points are arranged by following Winfrey’s life from birth to the present time. Life events (e.g., birth, her early career, her life after ending the Oprah Winfrey Show) are connected together according to when they happened and highlight the progression of Winfrey’s career. Organizing the speech in this way illustrates the interconnectedness of life events.

Doing the best at this moment puts you in the best place for the next moment. ~ Oprah Winfrey

When the main points of your speech center on ideas that are more distinct from one another, a topical organization style may be engaged. In a topical speech , main points are developed separately and are generally connected together within the introduction and conclusion. In other words, the topical style is crafted around main points and sub-points that are mutually exclusive but related to one another by virtue of the thesis. It makes sense to use the topical style when elements are connected to one another because of their relationship to the whole. A topical speech about the composition of a newspaper company can be seen in the following textbox. The main points are linked together by the fact that they are all a part of the same business. Although they are related in that way, the topical style illustrates the ways in which the four different departments function apart from one another. In this example, the topical style is a good fit because the four departments are equally important to the function of the newspaper company.

Another way to organize the points of a speech is through a spatial speech , which arranges main points according to their physical and geographic relationships. The spatial style is an especially useful organization style when the main point’s importance is derived from its location or directional focus. In other words, when the scene or the composition is a central aspect of the main points, the spatial style is an appropriate way to deliver key ideas. Things can be described from top to bottom, inside to outside, left to right, north to south, and so on. Importantly, speakers using a spatial style should offer commentary about the placement of the main points as they move through the speech, alerting audience members to the location changes. For instance, a speech about The University of Georgia might be arranged spatially; in this example, the spatial organization frames the discussion in terms of the campus layout. The spatial style is fitting since the differences in architecture and uses of space are related to particular geographic areas, making location a central organizing factor. As such, the spatial style highlights these location differences.

comparative

When you need to discuss the similarities and differences between two or more things, a comparative organizational pattern can be employed. In comparative speeches, speakers may choose to compare things a couple different ways. First, you could compare two or more things as whole (e.g., discuss all traits of an apple and then all traits of an orange). Second, you could compare these things element by element (e.g., color of each, smell of each, AND taste of each). Some topics that are routinely spoken about comparatively include different cultures, different types of transportation, and even different types of coffee. A comparative speech outline about eastern and western cultures could look like this.

In this type of speech, the list of comparisons, which should be substantiated with further evidence, could go on for any number of main points. The speech could also compare how two or more things are more alike than one might think. For instance, a speaker could discuss how singers Madonna and Lady Gaga share many similarities both in aesthetic style and in their music.

problem-solution

Sometimes it is necessary to share a problem and a solution with an audience. In cases like these, the problem-solution speech is an appropriate way to arrange the main points of a speech. One familiar example of speeches organized in this way is the political speeches that presidential hopefuls give in the United States. Often, candidates will begin their speech by describing a problem created by or, at the very least, left unresolved by the incumbent. Once they have established their view of the problem, they then go on to flesh out their proposed solution. The problem- solution style is especially useful when the speaker wants to convince the audience that they should take action in solving some problem. A political candidate seeking office might frame a speech using the problem-solution style (sse texbox).

The difference between what we do and what we are capable of doing would suffice to solve most of the world's problems. ~ Mahatma Gandhi

This example illustrates the way in which a problem-solution oriented speech can be used to identify both a general problem (energy crisis) and a specific problem (incumbent’s lack of action). Moreover, this example highlights two kinds of solutions: a general solution and a solution that is dependent on the speaker’s involvement. The problem-solution speech is especially appropriate when the speaker desires to promote a particular solution as this offers audience members a way to become involved. Whether you are able to offer a specific solution or not, key to the problem-solution speech is a clear description of both the problem and the solution with clear links drawn between the two. In other words, the speech should make specific connections between the problem and how the solution can be engaged to solve it.

Similar to a problem-solution speech, a causal speech informs audience members about causes and effects that have already happened. In other words, a causal organization style first addresses some cause and then shares what effects resulted. A causal speech can be particularly effective when the speaker wants to share the relationship between two things, like the creation of a vaccine to help deter disease. An example of how a causal speech about a shingles vaccine might be designed follows:

As the example illustrates, the basic components of the causal speech are the cause and the effect. Such an organizational style is useful when a speaker needs to share the results of a new program, discuss how one act led to another, or discuss the positive/negative outcomes of taking some action.

Every choice you make has an end result.~ Zig Ziglar

Choosing an organizational style is an important step in the speechwriting process. As you formulate the purpose of your speech and generate the main points that you will need to include, selecting an appropriate organizational style will likely become easier. The topical, spatial, causal, comparative and chronological methods of arrangement may be better suited to informative speeches, whereas the refutation pattern may work well for a persuasive speech. Additionally, Chapter 16 offers additional organization styles suited for persuasive speeches, such as the refutation speech and Monroe’s Motivated Sequence (Monroe, 1949). Next, we will look at statements that help tie all of your points together and the formal mode of organizing a speech by using outlines.

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Literary Techniques for your Speech, with Examples Analyzed

March 2, 2021 - Dom Barnard

Planned use of language has a major impact on how your speech is received by the audience. Saying the right words at the right time, and in the right way, can achieve a specific impact.

Use language to achieve impact

Careful use of language has produced many powerful speeches over the years. Here are a few literary devices you can employ for your next speech.

Rhetorical Questions

Start your next presentation with an open question. It engages the audience and gets them thinking about your speech early on. Use questions throughout and leave pauses after, letting the audience think about an answer.

Pause at the Right Moment

This adds impact to sentence just before or after the pause. This is a good literary technique to use for the key message of your speech. Don’t be afraid to wait 3-5 seconds before speaking, adding maximum impact to your words.

Messages and words are remembered best in groups of three. The power of three is used in all aspects of speaking in public and by the media. Couple words in groups of three with alliteration for maximum impact, such as “They grew up with a long, lasting, love for each other.”

Repeat the Key Point

A technique used frequently by politicians, a word needs to be said on average 5 times before the audience begins to take in what is being said.

Dramatic Contrast

Contrasting two points, such as “Ten years ago we had a reputation for excellence. Today, we are in danger of losing that reputation.”

For additional literary techniques, check out these links:

• Stylistic Devices (Rhetorical Devices, Figures of Speech)
• BBC Literary Techniques

Spend time planning which of these language techniques you will use in your speech. You can add these in after your first draft of the speech has been written.

Two great speeches analyzed

1. martin luther king – i have a dream, transcript snippet.

And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.”

I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

I have a dream today! I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of “interposition” and “nullification” — one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.

I have a dream today! I have a dream that one day every valley shall be exalted, and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight; “and the glory of the Lord shall be revealed and all flesh shall see it together.”

Literary devices and techniques used

Anaphora  – Repetition of the “I have a dream” phrase at the beginning of each sentence.

Metonymy  – The phrase “The let freedom ring from Stone Mountain of Georgia… Let freedom ring from Lookout Mountain of Tennessee… Let freedom ring from every hill and molehill of Mississippi“, King uses these well-known racist locations to enhance his point.

Hyperbole  – King uses the words ‘all’ and ‘every’ many times, exaggerating his point, “when we let it ring from every village and every hamlet, from every state and every city”

Alliteration  – used throughout the speech, alliterations add a poetic quality to the speech, for example this sentence “judged by the color of their skin but by the content of their character.”

Amplification  – King repeats many of his points a second time, with greater emphasis and explanation the second time, “America has given the Negro people a bad check, a check which has come back marked insufficient funds.”

Speeches which mastered literary techniques

• Martin Luther King, Jr. – I Have A Dream
• Winston Churchill – We shall fight on the beaches
• John F. Kennedy – Inaugural Address
• Margaret Thatcher – The Lady’s Not For Turning
• Barack Obama – The Audacity Of Hope
• Elizabeth Gilbert – Your Creative Genius
• J. K. Rowling – Harvard Commencement Address

For addition detail on these speeches, check out  this article  on speeches that changed the world.

2. Winston Churchill – We shall fight on the beaches

Even though large tracts of Europe and many old and famous States have fallen or may fall into the grip of the Gestapo and all the odious apparatus of Nazi rule, we shall not flag or fail. We shall go on to the end.

We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be.

We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.

And if, which I do not for a moment believe, this island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God’s good time, the New World, with all its power and might, steps forth to the rescue and the liberation of the old.

Anaphora  – The repetition of the phrase “we shall fight” can be seen in the transcript snippet. This adds dramatic emphases on the words he is saying in these paragraphs.

Alliteration  – Churchill uses repetition of letters to emphasize the dark time Europe was in, “I see also the dull, drilled, docile, brutish masses of the Hun soldiery plodding on like a swarm of crawling locusts” and “your grisly gang who work your wicked will.”

Antistrophe  – The repetition of words at the end of successive sentences, “the love of peace, the toil for peace, the strife for peace, the pursuit of peace“.

Hypophora  – Churchill asks various questions and then answers them himself, “You ask, what is our policy? I can say: It is to wage war, by sea, land and air” and “You ask, what is our aim? I can answer in one word, it is victory”.

Rule of Three  – Churchill uses this literary technique in many of his speeches, “This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning” and “Never before in the field of human conflict was so much owed by so many, to so few”.

Easy to use literary techniques for your next speech

Rhetoric Question

Start your next speech with a rhetoric question – “Who here has used a virtual reality headset?”

Repetition of Phrase

Repeat a key phrase around 5 times throughout the speech, the phrase should be short – “Virtual reality is changing the world”.

Use the Rule of Three

Emphasize a product or service by describing it with three words – “Our software is faster, cheaper and easier to use”. For greatest impact on your audience, combine this with alliteration.

Ask a question then immediately answer it – “How many virtual reality headsets were sold last month? Over 2 million.”

What are the Components and Features of Speech Writing? 

Back to: Pedagogy of English- Unit 5

What are the Components and Features of Speech Writing?

Speech is an oral presentation of information or delivery of messages through the use of words of spoken words delivered in front of or to an audience who have gathered in a seminar, meeting, conference, or some other event. It is a form of oral communication which is the oldest method and also the most effective method of communication. Speech is considered to be one of the most effective ways of delivering a message in any event. A speaker can present his thoughts and opinions on various matters to a large group of audience through his or her speech. Due to its efficacy, it is widely used around the world. Be it for social purposes or religious purposes, a speech can come in handy for several kinds of events. 

Features of speech writing

The various features of speech writing are as follows: 

A speech is considered to be effective when it is clear and concise. The information presented in the speech should be comprehensible to the present audience and the speech should be delivered by the speaker in a fluent and eloquent manner. 

Conciseness

Along with being clear, the message presented through the speech should also be concise so that the speech does not get tedious and does not get boring. 

Definiteness

The subject matter presented through the speech should be relevant and definite to the present audience. 

Interesting

Apart from being clear and concise, there is also a need for the speech to have an element of interest. This interest should not be limited to the subject matter but rather, the speech itself should be delivered in an engaging and interesting manner. 

Audience-centered

The message of the speech should be centered more around the audience rather than the speaker himself or herself. 

Speak Slowly

If the speaker speaks too fast, the listeners may lose track of the information being presented and hence, one must speak slowly but not too slowly so asn to put the listeners to sleep. 

The information presented in the speech should not be biased and it should be presented from a neutral point of view. 

Body Gestures

One should also maintain a proper posture and use appropriate body gestures to deliver the speech. 

Ensure Participation Of Audience

Asking questions to the listeners or the audience and involving them is necessary. 

Free From Emotions

The speaker should not dwell too much on his or her emotions to ensure that the speech can be delivered in an effective manner. 

Components of speech writing

The components of speech writing are as follows:

Introduction

A speech should start with an introduction to the topic or the subject matter that is being presented in the speech. It should not last more than 1 to 2 minutes and it should be brief. 

This section includes the main messages of the speech and should cover all the information that needs to be presented in the speech. 

The conclusion should summarize the central ideas presented in the speech and give the speech a closure and a sense of completion. It should also be shorter than both the introduction and the body. 

These are the various components and features of effective speech writing

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