fish selling business plan in kenya

How to Start a Profitable Fish Business in Kenya

By Tristram Ouma

Last updated on March 2nd, 2024 at 05:41 pm

Fish farming, also known as aquaculture, is the practice of intentionally raising fish in a controlled environment for commercial purposes. Fish farming is a profitable business venture, providing a stable income stream for those who manage it effectively. It contributes to local and global food security by providing a reliable supply of healthy protein. Therefore, starting a fish business in Kenya is a unique business opportunity for Kenyan entrepreneurs.

If you’re looking to start a fish business in Kenya, there are a few key things to consider before you get started. In this guide, we’ll break down the starting costs, location considerations, requirements, market size, potential earnings, and the pros and cons of starting a fish business.

10. Regularly review your business performance against your goals

How do i start a fish farming business in kenya.

To start a successful fish farming business in Kenya, follow these steps below:

• Conduct Market Research: Understand your local market’s demand for fish, the types of fish in demand, and your potential competition.
• Write a Business Plan: Outline your business goals, target market, operating procedures, and financial projections.
• Get Legal Requirements: Register your business with the relevant Kenyan authorities and obtain the necessary permits and licenses for fish farming or trading.
• Select a Suitable Location: Choose a location based on market accessibility, water supply quality for fish farming, and regulatory compliance.
• Setup Infrastructure: Invest in the necessary infrastructure for fish farming (ponds, tanks) or a retail outlet, considering storage and transportation needs.
• Source Your Fish: Decide whether to farm your own fish or source it from local suppliers. Ensure the quality and sustainability of the source.
• Implement Quality Control Measures: Establish quality control standards to maintain the health and quality of the fish.
• Develop a Marketing and Sales Strategy: Develop a marketing plan to reach your target customers through online platforms, local markets, or direct sales.
• Manage your finances: Set up a system for managing your finances, including budgeting, accounting, and pricing strategies.
• Monitor and Evaluate: Regularly review your business performance against your goals and adapt your strategies as necessary.

1. Conduct Market Research

Investing in a fish farming venture necessitates a thorough examination of the Kenyan fish market to ensure its success. This involves a detailed analysis aimed at understanding consumer preferences, identifying market gaps, and benchmarking against competitors. It’s crucial to gain insights into the demand for fish within the local market, identifying which types of fish are most sought after. Additionally, assessing potential competition is key to strategizing effectively.

To obtain a nuanced understanding of the market, engaging with the community and local fish vendors is essential. Through direct conversations, you can acquire a genuine understanding of local tastes and preferences, which plays a significant role in determining what types of fish are likely to sell well. This grassroots approach to market research will equip you with the knowledge needed to tailor your fish farming operations to meet the specific demands of the Kenyan market, enhancing your venture’s chances of success.

To understand your customers and what the market wants, according to my framework, this is what I call Tristram’s Framework, which states that your customer is also someone else’s customer. For, example, we can use the Sonford Fish and Chips restaurant to find out what types of fish they prepare and what customers enjoy there. Sonford Fish and Chips is a fast food restaurant located in Nairobi. SonFord fish and chips is sometimes wrongly written as “SanFord” instead of “SonFord.” The restaurant can be used to understand what the market wants. The types of fish to farm and what gaps can be fixed.

Learn more about the most profitable businesses in Kenya you can start today in this comprehensive guide.

2. Write a Business Plan

Start by clearly defining your business goals, identifying your target market, and outlining your operating procedures. Develop a comprehensive business plan that includes your strategy for market positioning and the scalability of your business. Include detailed operational workflows to demonstrate how your business will function on a day-to-day basis. Prepare robust financial forecasts that provide a clear picture of your revenue streams, costs, and profitability projections. Your business plan should not only detail how you intend to generate income but also highlight what sets your business apart, such as offering unique fish varieties or implementing sustainable practices. This approach will ensure your business plan is both strategic and practical, focusing on financial viability and market differentiation.

When writing your business plan for the fish business, use the following outline:

Business Goals

• Objective : Establish a sustainable fish farming business that meets the growing demand for fish in Kenya, with an emphasis on affordability and quality.
• Example : Aim to produce 10,000 kilograms of tilapia and catfish annually by the second year, focusing on local markets initially before expanding regionally.

Target Market

• Identification : Determine the primary customers, which could include local households, restaurants, and supermarkets in urban and rural areas of Kenya.
• Example : Conduct market research to identify high-demand areas, particularly in cities like Nairobi and Mombasa, and explore partnerships with hotels and eateries specializing in seafood.

Operating Procedures

• Workflow : Develop efficient operating procedures for breeding, raising, harvesting, and selling fish. Consider the entire supply chain, from pond to plate.
• Example : Implement a pond management system that optimizes the growth conditions for tilapia and catfish, including water quality monitoring and feed management. Establish a distribution network that ensures fresh delivery to local markets and restaurants.

Financial Projections

• Forecasting : Create detailed financial projections, including startup costs, operational expenses, revenue streams, and profitability analysis.
• Example : Calculate the initial investment for pond construction, fingerlings, feed, and labor. Estimate monthly operating costs against projected sales from direct market stalls and bulk orders to restaurants, projecting breakeven within the first year.

Market Positioning

• Strategy : Differentiate your fish business by focusing on sustainability, quality, and community engagement.
• Example : Promote the use of environmentally friendly fish farming practices that conserve water and reduce waste. Highlight the health benefits of your fish and engage in community programs to build brand loyalty.

Scalability Prospects

• Growth Plan : Outline potential avenues for scaling the business, such as increasing production capacity, diversifying fish species, or tapping into export markets.
• Example : Plan for a phased expansion to include more ponds or adopt aquaponics. Explore the potential for exporting to neighboring countries as the business stabilizes.

Operational Workflows

• Details : Map out the day-to-day operations, including fish care, feeding schedules, water quality management, and sales operations.
• Example : Establish routines for daily monitoring of fish health and water conditions, weekly feed inventory checks, and regular updates to sales channels on available stock.

Financial Forecasts

• Robustness : Ensure your financial forecasts are realistic and account for variables such as fluctuating market prices, potential losses, and operational efficiencies.
• Example : Use conservative estimates for fish growth rates and market prices in your financial models. Include contingency funds for unexpected events like disease outbreaks or extreme weather impacts on production.

Unique Value Proposition

• Specialty : Highlight what makes your fish business unique, such as the adoption of innovative farming techniques or a commitment to community and environmental well-being.
• Example : Introduce a line of organically fed fish, free from antibiotics and growth hormones, catering to health-conscious consumers. Launch educational campaigns on sustainable aquaculture practices in local schools and communities.

Implementing these concepts with detailed planning and strategic execution will set a strong foundation for a successful fish business in Kenya, capable of meeting local demand, ensuring profitability, and contributing positively to the community and environment.

3. Get Legal Requirements

To start a fish business in Kenya, it’s imperative to first register your business with the relevant Kenyan authorities. This involves obtaining the necessary permits and licenses specific to fish farming or trading. Compliance with Kenyan legal frameworks is crucial, encompassing business registration, environmental regulations, and fisheries management laws.

For example, business registration can be done through the Business Registration Service (BRS) under the Attorney General’s Office, where you’ll need to submit your business name for approval and acquire a certificate of incorporation. Following this, you should apply for a fish farming license from the Department of Fisheries within the Ministry of Agriculture, Livestock, and Fisheries. This process includes submitting a detailed business plan and undergoing site inspections to ensure environmental compliance, such as proper waste management practices and sustainable fish harvesting methods.

Additionally, you’ll need to secure permits from the National Environment Management Authority (NEMA) to ensure your operations do not harm the environment, focusing on water use and quality, as well as the impact on local ecosystems. Local county government permits are also required, which regulate business operations and may include health and safety inspections.

Addressing these regulatory requirements meticulously from the outset avoids complications with authorities and ensures your business operates legally and sustainably. This foundational work lays the groundwork for a successful fish business in Kenya, facilitating smoother operations and contributing to the long-term viability of your venture.

4. Select a Suitable Location

Selecting the perfect location is critical for the success of a fish farming business in Kenya. It involves considering several key factors: market accessibility, water supply quality, and regulatory compliance. A data-driven approach helps in identifying locations that offer strategic advantages. For instance, being close to urban markets can ensure better pricing and reduced transportation costs. Water quality, crucial for fish health and growth, should be tested for parameters like pH, temperature, and pollutants. Kenya’s diverse geographic landscape means water quality can vary significantly from one region to another.

Regulatory compliance is another vital aspect. Kenya’s counties may have different zoning laws and regulations related to aquaculture. Ensuring your business adheres to these laws prevents legal issues and promotes sustainable practices. For example, in areas near Lake Victoria, regulations might be stricter to protect the natural ecosystem.

Local insights should not be underestimated. Engaging with the local community and experts can reveal nuances not captured by data alone. They can offer advice on the best fish species for the local climate and consumer preferences, which in areas like Kisumu might lean towards tilapia, while in coastal regions, brackish water species may be preferred.

In practice, combining these approaches could mean choosing a location near Nairobi for its bustling market, while ensuring the chosen site has access to clean water and meets the specific zoning regulations for fish ponds. Leveraging local knowledge, you might decide to focus on a popular species like tilapia, known for its market demand and adaptability to various water conditions, ensuring a steady business flow.

5. Setup Infrastructure

Investing in infrastructure is crucial for starting a fish farming business or a retail outlet. Essential infrastructure includes ponds or tanks for fish farming, along with storage and transportation facilities to ensure the freshness of the produce reaches the market. Embracing advanced aquaculture technologies enhances sustainability, efficiency, and scalability of operations. This could mean using recirculating aquaculture systems (RAS) to optimize water use and reduce environmental impact, or implementing solar-powered aeration systems to increase oxygen levels in ponds, promoting healthier fish growth. For retail outlets, consider innovative refrigeration solutions that minimize energy consumption while maintaining optimal conditions for fish storage.

Incorporating a personal touch into your business’s infrastructure is also important. This could involve designing farm or retail spaces that reflect your commitment to sustainability and animal welfare, or creating visually appealing setups that attract visitors and customers. For example, eco-friendly design elements can be used in the construction of ponds or retail spaces, or educational tours could be offered at the farm to showcase your sustainable farming practices.

Leveraging these concepts could take various forms, including:

• Infrastructure : In areas with limited water resources, invest in water-efficient technologies like RAS to recycle water, minimizing the need for fresh water and reducing waste.
• Technology : Adopt solar-powered systems for pond aeration, considering Kenya’s ample sunlight. This reduces operational costs and supports environmental sustainability.
• Personal Touch : For a retail outlet, create a unique customer experience by offering fresh, locally sourced fish, and use the outlet to educate customers on the benefits of sustainable aquaculture practices. Highlighting the origin of the fish and the farming techniques used can differentiate your business in the market.

Implementing these strategies not only contributes to a successful and sustainable fish farming business but also aligns with Kenya’s growing emphasis on agricultural innovation and environmental sustainability.

6. Source Your Fish

When starting a fish business in Kenya, a crucial decision is whether to farm fish in-house or source from local suppliers. Opting for in-house farming offers direct control over fish quality and sustainability practices. However, sourcing from local suppliers can be beneficial if they adhere to high standards of quality and environmental responsibility.

To ensure the sustainability and quality of the fish, it’s essential to establish partnerships with eco-friendly fisheries. These fisheries should employ practices that minimize environmental impact and promote the health of aquatic ecosystems. Implementing a vertical integration strategy can further enhance quality control and streamline supply chain management. This approach allows for closer oversight of the entire process, from fish farming or sourcing to the final sale to consumers.

Building strong relationships with suppliers who prioritize eco-friendly practices and quality over mere cost savings is vital. This shared value system helps create a sustainable business model that can stand out in the market.

For example, in Kenya, where aquaculture and fishing are significant parts of the economy, a fish business could partner with local fish farms that use sustainable feed and avoid overstocking, reducing the environmental footprint. Additionally, the business could support community-based fisheries in Lake Victoria or the Indian Ocean coast that follow traditional, sustainable fishing practices. These partnerships not only ensure a steady supply of high-quality fish but also contribute to local economies and environmental conservation.

By focusing on sustainability, quality, and strong partnerships, a fish business in Kenya can build a reputable and profitable operation that supports local communities and preserves marine resources for future generations.

7. Implement Quality Control Measures

To establish a successful fish business in Kenya, implementing high-quality control standards is essential. This involves adopting international-standard quality control and safety measures to ensure the fish meet global benchmarks for excellence. Such measures not only guarantee the health and quality of the fish but also build consumer trust. A personal approach to quality, where products are considered good enough for one’s own table, sets a high standard for the business.

For example, in Kenya, a fish business could start by integrating specific quality control protocols like regular health inspections of the fish stock to prevent diseases. This can be complemented by ensuring the water quality on fish farms meets optimal conditions for fish health and growth. Adopting safety measures, such as using safe and sustainable feed and adhering to proper handling procedures, ensures the fish are free from contaminants.

Moreover, training staff in the latest fish handling and processing techniques aligned with international standards can enhance product quality. Implementing traceability systems to track the fish from farm to table reassures consumers about the product’s origin and handling, further cementing trust in the brand.

Consumer education is another crucial aspect. Educating Kenyan consumers about the benefits of fish as a healthy protein source and the standards the business adheres to can differentiate the brand in the market. Offering tours of the facilities or transparency reports about the fish farming and processing practices can also contribute to building a reputable brand that prioritizes quality and safety.

In essence, by focusing on quality control, safety measures, and consumer trust through education and transparency, a fish business in Kenya can establish itself as a leader in the market, offering products that are not only healthy and safe but also preferred by consumers for their high standards.

8. Develop a Marketing and Sales Strategy

To effectively market a fish business in Kenya, begin by crafting a comprehensive marketing plan aimed at engaging target customers. This plan should prioritize online platforms, local markets, and direct sales channels to maximize reach and visibility.

Firstly, leverage digital marketing by creating a robust online presence. Utilize social media platforms popular in Kenya, such as Facebook (pages and groups) and Instagram, to showcase your products through engaging content and visually appealing posts. For example, share high-quality images of fresh fish, recipes, and cooking tips to attract food enthusiasts and households.

Implement brand positioning strategies to differentiate your fish business from competitors. Highlight unique selling points, such as the freshness of your fish, sustainable fishing practices, or special varieties not widely available in the market. This could involve storytelling elements on your website or social media, explaining your journey into the fish business and your commitment to quality and sustainability.

Customer engagement is crucial for building a loyal customer base. Encourage feedback and interact with customers online, responding to inquiries and reviews promptly. At local markets, engage directly with consumers by offering samples, sharing preparation tips, and discussing the source of your fish. This personal interaction fosters a connection and trust between your business and your customers.

Community gatherings and local events present additional opportunities to connect with customers and expand market reach. Participate in community fairs, food festivals, and other local events to showcase your fish products. These gatherings are excellent platforms for live cooking demonstrations, taste tests, and direct sales, allowing customers to experience the quality of your fish firsthand.

By integrating these strategies—digital marketing, brand positioning, customer engagement, and community participation—you can effectively establish and grow your fish business in Kenya, creating a strong market presence and a loyal customer base.

9. Manage your finances

Establishing a robust financial management system is essential for any business, including a fish business in Kenya. This system should encompass budgeting, accounting, and pricing strategies. For budgeting, allocate funds to different areas such as the procurement of fish, storage facilities, and transportation. Accounting practices must track all expenses and revenues, providing a clear financial picture. Implement strategic pricing by analyzing market demand, competitors’ prices, and your costs to ensure profitability.

Advanced financial analytics play a crucial role in optimizing your business operations. Use these analytics to refine your pricing strategies, making adjustments based on seasonal demand and supply fluctuations in the fish market. Cost control measures are vital; for example, investing in energy-efficient cold storage can reduce long-term operating costs. Analyzing investment opportunities is also crucial. Investments should not only aim for immediate returns but also consider the long-term value they bring to customers and the community. For instance, investing in sustainable fishing practices can appeal to environmentally conscious consumers, potentially opening up new market segments.

In the context of a fish business in Kenya, these financial management principles could manifest in various ways. Budgeting might involve setting aside funds for acquiring quality fishing gear or paying for licenses and permits. Accounting would require keeping meticulous records of transactions, including sales at local markets or restaurants. For pricing, understanding the local market dynamics, such as whether premium consumers are willing to pay for specific fish types like tilapia or Nile perch, is crucial.

Cost control could include negotiating better rates with suppliers or investing in technology to improve fish preservation and reduce waste. Strategic investments might focus on community engagement, like training local fishermen in sustainable practices, which enhances your business reputation and supports ecosystem preservation. By implementing these financial strategies, a fish business in Kenya can achieve profitability while contributing positively to the community and environment.

What is the estimated earnings of a fish business in Kenya?

The potential earnings for a fish business in Kenya can vary depending on several factors, such as the size of your operation, the location, the quality of the fish, and the demand in the market. On average, a small-scale fish business can earn between KES 3,000 and KES 5,000 per day.

To optimize your business’s performance, it’s essential to regularly evaluate it against set goals and adjust strategies accordingly. A data-driven approach is crucial, focusing on assessing business performance, market trends, and operational efficiency to make informed strategic changes. Embrace a learning mindset, treating every success and setback as an opportunity to refine your approach and strengthen your market presence. Use the methods below:

Regular Reviews and Goal Alignment : For a fish business in Kenya, regularly compare your sales, profits, and customer feedback against your initial business objectives. For example, if your goal was to sell 100 kilograms of fish per week, regularly check your sales data to see if you’re meeting this target. If not, investigate the reasons—whether it’s due to supply issues, pricing, or customer preferences—and adjust your strategies accordingly.

Data-Driven Decisions : Implement a system to collect data on which types of fish are most popular, peak sales periods, and customer demographics. For instance, if tilapia is consistently outselling other types of fish, you might consider increasing your tilapia stock or exploring related marketing strategies. Analyzing market trends, such as a growing demand for sustainably sourced fish, can also guide your procurement and marketing strategies.

Operational Efficiency : Assess the efficiency of your operations, from procurement and storage to sales and customer service. If you find that a significant amount of fish spoils before sale, explore better refrigeration solutions or adjust your stock based on sales forecasts and patterns. This approach minimizes waste and maximizes profitability.

Learning from Experience : Embrace both successes and setbacks as learning opportunities. For example, if a promotional campaign for a new fish variety fails to attract customers, analyze why it didn’t work. Was it the price, the way it was marketed, or perhaps the lack of customer awareness about the variety? Use this feedback to tweak future campaigns.

Deepening Market Connection : Engage with your customers through surveys or informal feedback sessions to better understand their needs and adjust your product offerings accordingly. If customers express a desire for fish that is cut and cleaned before purchase, consider offering these services to enhance customer satisfaction and loyalty.

What are the Pros and Cons of starting a fish business?

Here are some of the pros and cons of starting a fish business in Kenya:

• High demand for fish in Kenya and potential for exportation
• Fish farming is a sustainable and environmentally friendly business
• Fish can be harvested and sold throughout the year
• High initial investment costs
• Requires technical knowledge of fish farming and management
• Risk of fish disease and mortality if not managed properly

Overall, starting a fish business in Kenya can be a profitable and rewarding venture if approached with the right strategy and considerations. With a growing market for fish, a sustainable business model, and the potential for high earnings, it’s definitely worth considering if you’re interested in the agricultural sector.

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How to Start (Fried) Fish Selling Business in Kenya

Kenya is home to distinct geographic and climate regions, and resources such as the Indian Ocean coastline, large rivers, and Lake Victoria, which is the largest freshwater lake in the continent. These resources contribute to the abundance of an array of aquatic species in Kenya, and this favors both large and small-scale fish farming in Kenya.

The fish farming business has become a major source of income for several Kenyan households. There are numerous fish farms across the country that were established for commercial purposes. 

The market value and the demand for fish in Kenya is always high. The fish business is very profitable in Nairobi. There are several people in Nairobi, who have doctor’s orders not to eat red meat. These people have resorted to eating fish or chicken, and because of these people, the demand for fish is high. 

Some areas in Nairobi that are perfect for a fish business include: 

• Ngara. 

Your fish business will also thrive in the Nairobi city center, especially at the city market, and the Muthurwa Market.

Fish is a perishable good, so it needs to be kept in a fridge for it to stay fresh for a long time. The average cost of getting a fridge in Kenya is about Ksh. 20,000. 

The average cost of starting a fish business in Kenya is about Ksh. 40,000. If your fish business is located somewhere in Nairobi, you will make a lot of profit. You can make a profit of Ksh. 3,000 to Ksh. 8,000, if your fresh shop is in Nairobi.

Selling Fried Fish Business in Kenya

A person who owns a fish business can start selling fried fish. Adding fried fish to your products is a great way to attract customers to your fish business. Selling fried fish can also get you more profits.

Where to Sell Fish in Kenya

Some of the best places to sell fish in Kenya are located in Nairobi. Places like:

You can also sell your fish at the Nairobi city center, especially at the city market, and the Muthurwa Market.

How to Start a Fish Business in Kenya

Starting a fish farming business in Kenya gives you a promising future. The first thing you need to do is pick a good location. You need to consider if you’re in a suitable area for a fish business. It is important that you are also in compliance with the state and local laws. 

When choosing a location for your fish business, you have to consider space. You will need enough space for your office, inventory storage, staff, and a place for equipment storage. 

Once you have decided the location that you have chosen is a suitable place for you to start your fish business, then you can move on to the next step in starting your fish business in Kenya. 

You will need to learn as much as you can about the fish business in Kenya. You can visit several fish farms, or you can find your resources online. There are numerous websites that talk about everything you need to know about aquaculture. You should learn about the pros and cons of the fish business in Kenya.

If you are looking forward to starting a small or large business, you need to save up money for your start-up capital. It will be good for you if you start small if you do not have a lot of experience in the industry. You can always ask other experienced fish farming business owners for advice.

A partnership business has many benefits. You can raise more funds faster if you have a partnership business. You should consider asking a friend who has more experience in the industry to be your partner. 

In a partnership business, you share liabilities. If you do not have enough funds for your fish farming business, you can apply for a business loan, but if you do not qualify for a business loan, you can raise funds for your business in some other ways. Some other ways you can earn more money for your business are:

• Selling your valuables. 
• Ask your friends or relatives.
• Government funding.
• Borrowing against your property.

The next step is advertising and selling your products. Your marketing success depends on how active you are in informing your target audience about your new business. Having a good connection with local businesses will be helpful. There are several ways to advertise your fish farm at a very low cost. Some ways you can advertise your fish farming business are:

• Using social media platforms.
• Forms of media like newspapers, a local radio station, flyers, etc.

You can place your farm on a busy road and place signage where people can see it. The signage should inform people about your fish business, its products, and services.

Some benefits of starting a fish farming business in Kenya are:

• You will barely have difficult times since the climate and geographical conditions of Kenya are perfect for fish farming activities.
• Kenya has a lot of different fish species. Hence, you can choose from the most profitable species.
• Kenya always has a high demand for fish and fish products. This means that your fish can fetch good market prices.
• The fish farming business is a good source of income considering the current high rate of unemployment in Kenya.

Fish Farming in Kenya Business Plan

Before you start any business, you will need a well-detailed plan. Your fish farming business plan should contain all the necessary information about your company structure, your budgets, and expenses, anticipated investments, and the expected return on your investment. 

You should take your time to consider all the possible expenses and be sure to include them in your fish farming business plan. Determine the things you will require for your fish farming business, like the number of staff, the equipment, and supplies, funds, and other things. 

You will need your fish farming business plan to register your business, either as a corporation or a proprietorship. A well-detailed business plan will help you get more investors and partners. You can use your fish farming business plan to apply for loans and government grants. 

It is advisable to contact a business attorney or consultant to help you with acquiring the necessary permits and paperwork. 

A fish farming business is a very profitable business in Kenya. The market value and the demand for fish in Kenya is always high. Fish farms in Kenya have made a significant contribution to the economy and the nutritional demands of the country.

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How to start a profitable fish business in kenya.

Fish farming, also known as aquaculture, is a profitable business venture that provides a stable income stream for those who manage it effectively. It contributes to local and global food security by providing a reliable supply of healthy protein. Starting a fish farming business in Kenya is a unique business opportunity for Kenyan entrepreneurs. To start a successful fish farming business in Kenya, follow these steps:

1. Conduct market research: Understand your local market’s demand for fish, the types of fish in demand, and your potential competition. This involves a detailed analysis aimed at understanding consumer preferences, identifying market gaps, and benchmarking against competitors. Engaging with the community and local fish vendors is essential to obtain a nuanced understanding of the market and tailor your fish farming operations to meet the specific demands of the Kenyan market.

2. Write a business plan: Start by clearly defining your business goals, identifying your target market, and outlining your operating procedures. Develop a comprehensive business plan that includes your strategy for market positioning and the scalability of your business. Include detailed operational workflows to demonstrate how your business will function on a day-to-day basis. Prepare robust financial forecasts that provide a clear picture of your revenue streams, costs, and profitability projections.

When writing your business plan for the fish business, use the following outline:

Business Goals: Establish a sustainable fish farming business that meets the growing demand for fish in Kenya, with an emphasis on affordability and quality.

Target Market: Determine the primary customers, which could include local households, restaurants, and supermarkets in urban and rural areas of Kenya. Conduct market research to identify high-demand areas, particularly in cities like Nairobi and Mombasa, and explore partnerships with hotels and eateries specializing in seafood.

Operating Procedures: Develop efficient operating procedures for breeding, raising, harvesting, and selling fish. Consider the entire supply chain, from pond to plate.

Financial Projections: Create detailed financial projections, including startup costs, operational expenses, revenue streams, and profitability analysis.

Market Positioning: Differentiate your fish business by focusing on sustainability, quality, and community engagement. Promote the use of environmentally friendly fish farming practices that conserve water and reduce waste. Highlight the health benefits of your fish and engage in community programs to build brand loyalty.

Scalability Prospects: Outline potential avenues for scaling the business, such as increasing production capacity, diversifying fish species, or tapping into export markets.

Operational Workflows: Map out the day-to-day operations, including fish care, feeding schedules, water quality management, and sales operations.

Financial Forecasts: Ensure your financial forecasts are realistic and account for variables such as fluctuating market prices, potential losses, and operational efficiencies.

Unique Value Proposition: Highlight what makes your fish business unique, such as the adoption of innovative farming techniques or a commitment to sustainability.

In conclusion, starting a fish farming business in Kenya requires a thorough market research, a well-defined business plan, legal requirements, location considerations, requirements, market size, potential earnings, and monitoring and evaluation. By following these steps, you can create a successful fish farming business that contributes to local and global food security.

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How to write a business plan for your fish market.

Starting a fish market can be a great idea because it provides a steady supply of fresh seafood to local customers, while also offering a profitable business opportunity.

Additionally, it can help to support local fishing communities by providing them with a reliable market for their catch.

But, before that, you need a business plan.

A business plan is a critical first step before launching any new project, as it provides a framework to help you identify potential risks, set goals and measure progress. It is essential for determining the viability of a fish market.

In short, a good business plan will help make sure your fish market is profitable .

What must be in the business plan for a fish market? How do you define the structure? What metrics should be considered for the financial assessment? What techniques can I use to make business plan writing easier?

The article you're reading will cover all these questions and provide answers!

One last thing: it's up to you whether to start your business plan from scratch.

You can download our editable business plan for a fish market and modify it to meet your specifications.

Formulating a business plan for a fish market

Is it necessary to create a business plan for your fish market.

Yes, you should create a business plan for your fish market.

Building a solid business plan will allow you to:

• gain knowledge of the fish market
• grasp the pulse of the industry's new trends
• discover what makes a fish market profitable
• understand customers' preferences for fresh seafood varieties and quality to meet their culinary needs
• come up with a unique value proposition for your seafood market
• assess competitive positioning
• find relevant competitive advantages for your fish market
• find a business model that guarantees a return on investment
• craft and execute a well-thought-out long-term action plan
• identify and manage risks specific to a fish market, including seafood quality, supply chain management, and regulatory compliance

Our team has drafted a business plan for a fish market that is designed to make it easier for you to achieve all the elements listed.

How to organize a business plan for a fish market?

A business plan has plenty of facts, numbers, and indicators. It is important to have an orderly format for smooth reading and comprehension.

When we designed our business plan for a fish market , we ensured it was organized correctly.

You'll come across 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The first section is named "Market Opportunity".

Explore this section for comprehensive data and insights on the fish market industry, including seafood trends, sourcing practices, customer preferences, and market dynamics, guiding entrepreneurs in establishing successful and sustainable fish marketes.

The data here is always kept current; we update it biannually.

2. Project Presentation

In the "Project" section, you can present your fish market, highlighting the variety and freshness of seafood available, sustainable sourcing practices, fishmonger expertise, customer education about different fish types, filleting services, and the unique value proposition that guarantees a delightful seafood experience for your customers.

Remember to introduce yourself at the end of this section.

Discuss your experience in the seafood industry, your expertise in sourcing and offering fresh seafood products, and how you plan to provide a diverse selection of high-quality seafood to customers. Highlight your commitment to sustainability, your knowledge of different fish species, and your dedication to delivering exceptional customer service that ensures customers have access to the finest and freshest seafood at your fish market.

We prepared text in our business plan. Customize it to suit your idea.

3. Market Research

Following that, we have the "Market Research" section.

The purpose of this section is to introduce the market segments for your fish market.

It includes a competition study, outlining other fish markets in the area. Your business's unique offerings and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, you will find a detailed growth plan for your fish market, outlining all the necessary steps and initiatives to ensure its high profitability.

Furthermore, this section encompasses a marketing plan for a fish market, a risk management approach, and a completed Business Model Canvas.

5. Finances

In conclusion, the "Finances" section offers a detailed overview of the financial aspects and metrics of your project.

How to elaborate the Executive Summary for a fish market?

The Executive Summary is like a quick overview of the business plan of your fish market.

Keep it short and to the point, with a maximum of 2 pages. Include only the key points.

The objective of this document is to spark interest in the reader's mind about your business plan.

In the Executive Summary of your fish market, answer these questions: what products does your fish market offer? who is your target audience? are there other fish markets in the vicinity? what funding do you require?

How to do the market analysis for a fish market?

Analyzing the market for your fish market allows you to gain insights into factors such as customer preferences for fresh seafood, competition within the seafood industry, and emerging trends in sustainable fishing.

By conducting a comprehensive market study, a fish market can understand consumer demands, offer a wide variety of fresh seafood, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased sales, and a prominent position in the local seafood market.

Here is what you can expect to find in the "Market Research" section of our business plan for a fish market :

• market trends and data about the fish market industry, including seafood consumption, sustainability practices, and popular seafood varieties
• a list of potential customer segments for a fish market
• the competitor study
• the competitive advantages for a fish market

The key points of the business plan for a fish market

What's the business model of a fish market, business model of a fish market.

A fish market model revolves around selling a variety of fresh seafood products to customers. Revenue is generated through product sales, potentially offering additional services such as filleting or seafood platters.

The business model focuses on sourcing fresh and sustainable seafood, providing exceptional customer service, ensuring product quality and hygiene, effective marketing to target seafood enthusiasts, and building strong customer relationships based on trust and seafood expertise.

Success depends on maintaining relationships with fishermen or suppliers, delivering freshness and variety, fostering positive customer experiences and recommendations, and continuously adapting to customer preferences and industry trends in the seafood market.

Business model ≠ Business plan

Remember, "business plan" and "business model" are not the same thing.

A business model shows how a company operates and turns a profit.

In a business plan, you adopt the Business Model Canvas as a straightforward tool to showcase the fundamental elements of your business model.

Rest assured, we provide a Business Model Canvas in our business plan for a fish market .

How do you identify the market segments of a fish market?

Market segmentation for your fish market involves dividing your potential customers into different groups based on their seafood preferences, demographics, and culinary interests.

These categories may include factors such as seafood enthusiasts, fine dining establishments, home cooks, or customers seeking sustainable seafood options.

By segmenting your market, you can offer a variety of seafood products and services that cater to each segment's specific requirements. For example, you might provide a wide selection of fresh and exotic fish for seafood enthusiasts, offer premium and high-quality seafood options for fine dining establishments, provide convenient seafood meal kits and recipes for home cooks, or specialize in sourcing and selling sustainable seafood options for eco-conscious customers.

Market segmentation allows you to effectively target your marketing efforts, source the best seafood products, and build a loyal customer base within each customer segment by providing the seafood products and experiences that align with their preferences and values.

In the business plan for a fish market , you will find a detailed market segmentation that gives you insights into your potential customers.

How to conduct a competitor analysis for a fish market?

Without surprise, you won't be the only fish market in your market. There will be other establishments offering a variety of fresh seafood to customers.

To create a successful business plan, it's crucial to thoroughly analyze your competitors. This involves carefully identifying and studying their offer, while also evaluating their strengths and weaknesses.

Explore their weaknesses (such as inconsistent seafood quality, poor freshness control, or inadequate customer service).

Why is it crucial to notice these aspects? Because these weaknesses can impact customer satisfaction when shopping at fish markets. By addressing these points, you can offer a wide selection of fresh and high-quality seafood, provide knowledgeable staff assistance and guidance, and maintain excellent hygiene and product handling, positioning your fish market as a trusted and preferred source for seafood enthusiasts and seafood lovers.

It's what we call competitive advantages—prioritize building them to gain a competitive edge.

Here are some examples of competitive advantages for a fish store: fresh and diverse fish selection, knowledgeable staff, exceptional customer service.

How to draft a SWOT analysis for a fish store?

A SWOT analysis can help identify potential opportunities and challenges when starting a fish market.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a fish market

The strengths for a fish market

When we mention the "S" in SWOT, we mean Strengths, which are the project's positive attributes or capabilities.

For a fish market, potential strengths include a wide selection of fresh seafood, knowledgeable staff, competitive pricing, and a convenient location.

The weaknesses for a fish market

When we mention the "W," we're referring to Weaknesses, which are the weak areas or aspects of the project that need to be improved.

For a fish market, potential weaknesses include a lack of suitable storage space, limited access to fresh fish, high operational costs, and a reliance on a seasonal customer base.

The opportunities for a fish market

The letter "O" in SWOT signifies Opportunities, highlighting the favorable circumstances or chances for the project's growth.

In the case of a fish market, potential opportunities could include expanding into online sales, offering delivery services, introducing a loyalty program, and creating a restaurant.

The threats for a fish market

T stands for Threats in SWOT, representing the external factors or situations that may hinder the project's progress.

How to outline a marketing strategy for a fish store?

You need a marketing strategy in your business plan to attract customers and make sales.

A fish store can appeal to aquarium enthusiasts and pet owners by implementing a targeted marketing approach that showcases the store's diverse selection of fish species, quality aquarium supplies, and expert advice on fish care and maintenance.

Seafood lovers won't shop at your fish market without effective promotion; showcasing the freshness of the seafood, variety of options, and knowledgeable staff is crucial.

Are you implementing effective marketing strategies for your fish store? Consider offering educational content about different fish species or aquarium care on your website or social media, collaborating with local pet stores or aquarium clubs for cross-promotion, and running targeted advertising campaigns to reach fish enthusiasts and hobbyists.

It's okay to feel overwhelmed by the vast world of marketing and communication.

How to build financial projections for a fish store?

A successful business plan requires comprehensive financial data in order to accurately forecast future performance.

As part of your business planning process, you'll be required to predict the revenue for your fish market.

The presence of a relevant and credible revenue forecast is crucial to give your business plan a strong appeal to investors.

Our financial plan for a fish market is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

It goes without saying that you should create a preliminary budget for launching your fish market. Don't overlook any expense. By the way, we've listed them all in our financial plan!

By conducting a break-even analysis, you can assess whether your fish market will be profitable or not.

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Umoja Lady Making Sh 40,000 Per Day Selling Fresh Fish

Maureen, also known as Miss Moh, is a fish vendor based in Umoja in Nairobi’s Eastlands. The businesswoman and a YouTuber is a jack of all trades, running various businesses.

In an Interview with BTG News , Maureen said she started the fish business in 2020 at the height of covid 19 pandemic after losing her job from the effects of Covid.

Full of thoughts on how to raise her kids as a jobless woman, she stumbled on an interview that completely transformed her life from a jobless lady to a successful entrepreneur.

The lawyer by Profession said she was watching a live TV interview that featured Betty Kyalo, whose word of encouragement to jobless Kenyans gave birth to her idea of starting a fish business.

 ‘’I was watching Betty Kyallo being interviewed by Jalang’o when she was opening Flair by Betty. So she said don’t let covid stop you from accomplishing your dreams, adding that you don’t need to be employed to succeed in life.

John Kamau: Kenyan man making millions from selling Mutura in USA

She said if you are watching me and you are sitting stressed because of unemployment, just wake up and do something. She was speaking with a lot of zeal, and I was like, I can do something,’’ she said.

The following day she woke up armed to try things out. She chose the food business over clothing because jobs were closed due to the pandemic, and nobody was leaving the house, so the clothing business was down.

She started her fish business with Sh 1,500, which only managed 8 pieces of fish. She sold all the 8 pieces on that day, motivating her to buy more.

She bought 12 pieces on the following day and kept growing the number with time. Maureen revealed she sells about 50 pieces of fish a day, noting she gets up to Sh 40,000 on a good day.

Her business is usually at its peak during the end of months and the first weeks of the month. She sells the fish from the house and makes delivery countrywide as well as outside the country.

She sells on pre-order, and customers receive their fish the following day after making orders. Maureen said she does pre-order services because she sells fresh fish only after discovering some of her clients do not like frozen fish.

‘’Most clients have issues with Frozen fish, so I go to Gikomba and get them fresh very early in the morning and start the business by 6 am,’’ she added.

Polycarp: man making Sh 6,000 profit daily selling smokie and eggs

Besides selling fish, she is a YouTuber, and her content involves directing people on where to get various products in Nairobi at a cheaper price.

‘’I also shop for people in Diaspora, you just call me and give me a list of what you want, and then I get them for you, package them, and arrange how I’ll send them to you,’’ added Maureen.

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Tapping into commercial aquaculture opportunities in Kenya

• All Agriculture, Aquaculture & Fishing News
• Agriculture, Aquaculture & Fishing

Since its beginnings in Kenya in the 1920s, aquaculture has grown from being predominantly useful for family subsistence farming in rural areas, to being progressively integrated into Kenya’s socio-economic system as a viable commercial activity involving the sale or trade of farmed fish.

At a glance

• Aquaculture in Kenya has evolved from subsistence farming to a commercially viable activity involving the sale of farmed fish. It contributed to 12.8% of the country's fish output in 2019, offering an alternative to fish from capture fisheries.
• Freshwater aquaculture dominates fish farming in Kenya, with tilapia being the main species produced. There is potential for the sector to contribute to food security, livelihood diversification, employment, income generation, and poverty alleviation.
• After a decline in aquaculture production from 2014 to 2017, supportive laws, policies, and sustainable production systems have led to an upward trajectory. Investing in aquaculture can help meet the increasing demand for fish in Kenya due to population growth and awareness of its nutritional benefits.

According to a 2021 report by the Kenya Marine and Fisheries Research Institute on the State of Aquaculture in Kenya , the sector contributed to 12,8% of the country’s fish output in 2019 and is increasingly growing in significance as a viable alternative to the supply of fish from capture fisheries. This is especially important as the maximum sustainable yields in most rivers and lakes in Kenya have been exceeded, and output has stagnated.

Currently, freshwater aquaculture dominates fish farming in Kenya, with mariculture remaining less developed. Tilapia (mainly oreochromis niloticus ) is the main species produced. However, there is also some farming of the African catfish (clarias gariepinus) and the rainbow trout ( oncorhynchus mykiss ). Although production is predominantly for food, there is also increasing production of baitfish and ornamental fish. The aquaculture sector therefore has the potential to not only contribute to food and nutrition security, but is also crucial for diversifying livelihoods, creating employment, generating income and alleviating poverty.

Aquaculture production in Kenya had been on an upward trend but tumbled from highs of 24,096 metric tonnes in 2014 to a low of 12,356 metric tonnes in 2017. This rapid decline was attributed to the conclusion of the Fish Farming Enterprise Program that was launched as a key pillar in the 2009–2013 Economic Stimulus Program by the Government, with the aim of revitalising the economy through the injection of capital to key sectors. However, since 2017, supportive laws and policies and the use of highly productive but sustainable systems in fish production have progressively contributed to an upward trajectory in fish production.

Investing in aquaculture has the potential to ensure domestic fish supply satisfies the high demand envisioned to arise from Kenya’s population increase (67 million by 2030), and a heightened awareness of the nutritional benefits of fish in the country. To tap into the vast opportunities in the aquaculture sector, it is important to be aware of the following key legal requirements.

Establishing a commercial aquaculture farm

Registration.

Under the Fisheries Management and Development Act, 2016 (Act), any person who wishes to have an aquaculture establishment must have it registered with the Director General of the Kenya Fisheries Service (Director General).

The information provided to the Director General for purposes of registering an aquaculture establishment includes a full description of the establishment and the name of the operator. In the event of transfer of an aquaculture establishment, the buyer or transferee is required to give notice of such transfer to the Director General within 14 days after the sale or transfer.

A person desirous of establishing an aquaculture farm is required to submit an application for a licence to the Director General. Upon receipt of an application, the Director General assesses the financial and technical ability of the applicant, the fish species sought to be farmed, and the method of farming to be employed.

Provision of accurate and proper information on the application is critical under the Act, as where more than one person makes an application on the same site or part of a site, preference is given to the person whose application appears to be the best, based on the information provided in the licence application.

A licence applicant is also required to ensure public notice of the application and compliance with environmental standards, such as on environmental impact assessment, as a prerequisite to obtaining a licence.

Conditions under the licence

The Director General may impose certain conditions on the licence relating to the siting, design, equipment, and materials to be used in the construction of an aquaculture establishment and pollution and water quality control of the establishment, among other things.

Another key condition contained in an aquaculture licence is that the establishment must be undertaken within the prescribed timeframe, failing which the Director General is entitled to revoke it.

Provision of false information in a licence application or failure to comply with conditions imposed in a licence may lead to the cancellation or suspension of the licence by the Director General.

Rights granted under the licence

The licence to establish an aquaculture farm grants a licensee the right to use the identified parcel of land, premise, or structure to undertake commercial aquaculture. It further grants the holder exclusive rights to harvest the products of the relevant aquaculture establishment within the area specified in the licence.

The licence will be issued for a term not exceeding 10 years and is subject to renewal on an annual basis. 

Operating obligations

Persons engaged in aquaculture activities are required to keep accounts, records, documents relating to their activities and any data that may be required by the Director General. They are also required to take appropriate measures to prevent or minimise the risk of the escape of aquaculture stock into the wild and ensure proper management of aquaculture waste.

Operators of commercial aquaculture establishments are also prohibited from using any drug, pharmaceutical, antibiotic or other chemical for the treatment of fish diseases or for the enhancement of fish growth without the written approval of the Director General.

Harvesting aquaculture products

Any person who wishes to harvest aquaculture products from an aquaculture establishment and does not have a licence is required to obtain an aquaculture permit from the Director General. The permit confers exclusive rights to the holder to harvest aquaculture product within the aquaculture establishment specified in the permit.

The permit holder is required to comply with the conditions imposed by the Director General in the permit and to ensure they comply with all food quality, health and sanitation requirements under law. This permit is non-transferrable unless the Director General issues written consent allowing the holder to transfer the permit.

Trends in aquaculture production in Kenya (metric tonnes)

Source: Kenya Marine and Fisheries Research Institute (KEMFRI), State of Aquaculture in Kenya 2021, (KEMFRI, 2021)

Currently, freshwater aquaculture dominates fish farming in Kenya, with mariculture remaining less developed. Tilapia (mainly oreochromis niloticus ) is the main species produced. However, there is also some farming of the African catfish ( clarias gariepinus ) and the rainbow trout ( oncorhynchus mykiss ). Although production is predominantly for food, there is also increasing production of baitfish and ornamental fish. The aquaculture sector therefore has the potential to not only contribute to food and nutrition security, but is also crucial for diversifying livelihoods, creating employment, generating income and alleviating poverty.

Rights of appeal

The Director General’s decision is not final, and a party aggrieved by a decision relating to the granting, renewal, suspension or revocation of an aquaculture permit or licence may appeal to the Kenya Fisheries Board and further to the Cabinet Secretary for Agriculture, Livestock and Fisheries.

Aquaculture is one of the rapidly growing sectors in Kenya. It is recognised under the country’s long-term development blueprint, Kenya Vision 2030, as one of the flagship programmes under Fisheries Management and Development, and its importance is buttressed in the Big Four Agenda that outlines the Government’s set of priorities between 2018 and 2022.

There is increasing regulatory activity in the sector, and in addition to the legal requirements set out in this alert, potential investors need to keep abreast of other ongoing developments. These include the recently initiated set up of Kenya’s first aquaculture data management platform, finalisation of a National Aquaculture Strategy and Development Plan, and conclusion of regulations currently in draft form that will, once enacted, further foster aquaculture activities as they relate to ornamental fish farming for commercial purposes, and the safety of fish, fishery products and fish feed, amongst other things.

Bearing in mind these developments and the need for fish supply that can meet growing demand, the future of Kenya’s aquaculture sector looks promising, and there is room for those interested to tap in. 

The information and material published on this website is provided for general purposes only and does not constitute legal advice. We make every effort to ensure that the content is updated regularly and to offer the most current and accurate information. Please consult one of our lawyers on any specific legal problem or matter. We accept no responsibility for any loss or damage, whether direct or consequential, which may arise from reliance on the information contained in these pages. Please refer to our full terms and conditions . Copyright © 2024 Cliffe Dekker Hofmeyr. All rights reserved. For permission to reproduce an article or publication, please contact us [email protected] .

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Fish Farming

Business Idea Overview

Estimated Income

KSh 5,000 - KSh 20,000/week

Startup Costs

KSh 50,000 - KSh 200,000

Qualification

Needs Some Training No Degree Needed

Description

Fish farming, also known as aquaculture, is a burgeoning business opportunity in Kenya that offers numerous advantages and opportunities for entrepreneurs and investors. Kenya’s rich water resources, diverse climate, and growing demand for fish protein make it an ideal location for fish farming.

Here is an overview of fish farming in Kenya as a business idea:

Favorable Climatic and Geographic Conditions

Kenya boasts a varied climate and geography, which allows for fish farming in various regions. You can find suitable conditions for fish farming in highland areas with cool temperatures, as well as lowland areas with warmer climates. This diversity enables the cultivation of different fish species, catering to a wide range of markets.

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Growing Demand for Fish

The demand for fish in Kenya is on the rise due to the increasing population and changing dietary preferences. Fish is a vital source of affordable animal protein, making it a staple food for many Kenyans. As a result, there is a consistent and growing market for fish products.

Export Potential

Kenya’s fish farming industry has been expanding, and there is significant potential to export fish and fish products to international markets. High-quality fish, particularly tilapia and catfish, are sought after in international markets, presenting an opportunity for businesses to tap into foreign demand.

Varieties of Fish Species

Kenya offers a wide range of fish species suitable for farming, including tilapia, catfish, trout, and ornamental fish. The choice of species depends on the climate and market preferences in your chosen location.

Government Support

The Kenyan government has implemented policies and initiatives to support the growth of the aquaculture industry. This includes funding programs, training, and the promotion of sustainable practices, which can help entrepreneurs get started in the sector.

Sustainable Farming Practices

Fish farming in Kenya can be done using sustainable and environmentally friendly methods. Recirculating aquaculture systems (RAS) and pond culture are popular methods that reduce water usage and promote eco-friendly practices.

Income Diversification

Fish farming can serve as a means of income diversification for farmers, reducing their dependence on traditional crops or livestock. This can be particularly valuable in regions prone to drought or other agricultural challenges.

Challenges and Considerations

While fish farming in Kenya has substantial potential, it’s important to consider the challenges, including disease management, water quality, and market competition. Implementing good farm management practices and staying informed about industry developments are crucial for success.

How to Start Fish Farming in Kenya

Starting a fish farming business in Kenya involves several key steps to ensure a successful venture. Here is a detailed overview of the steps you should follow:

1. Market Research:

Conduct thorough market research to understand the demand for fish products in your target area. Identify the specific fish species that are in demand and the preferences of potential customers. Analyze the competition and pricing in the local market.

2. Business Plan:

Develop a comprehensive business plan that outlines your goals, budget, and operations. Include financial projections, resource requirements, and a timeline for your fish farming venture. A well-structured business plan will be essential for obtaining financing and setting clear objectives.

3. Legal and Regulatory Requirements:

Familiarize yourself with the legal and regulatory requirements for fish farming in Kenya. You may need permits, licenses, and compliance with environmental and health regulations. Ensure that your fish farming operation adheres to these requirements to avoid legal issues.

4. Site Selection:

Choose a suitable location for your fish farm. Consider factors such as proximity to water sources, access to transportation, availability of electricity, and the local climate. Ensure that the site meets the specific needs of the fish species you plan to cultivate.

5. Farm Infrastructure and Equipment:

Invest in the necessary infrastructure and equipment. This may include fish ponds or tanks, water supply systems, aeration systems, and biosecurity measures. The choice of infrastructure will depend on the scale of your operation and the fish species you plan to raise.

6. Species Selection:

Select the appropriate fish species for your farm based on market demand and the local climate. Common species for fish farming in Kenya include tilapia, catfish, trout, and ornamental fish. Ensure that you understand the specific requirements and behavior of your chosen species.

7. Stocking and Feeding:

Source high-quality fingerlings (young fish) from reputable suppliers. Develop a feeding plan that meets the nutritional needs of your fish species. Proper nutrition is crucial for growth and overall fish health.

8. Farm Management and Water Quality:

Implement good farm management practices to maintain water quality, monitor water parameters (e.g., temperature, pH, oxygen levels), and prevent disease outbreaks. Regularly inspect and maintain your equipment and infrastructure.

9. Disease Management:

Learn about common fish diseases and how to prevent and manage them. Implement biosecurity measures to minimize the risk of disease transmission on your farm. Seek advice from experts or extension services if needed.

10. Harvesting and Marketing:

Plan your harvesting schedule based on the growth rate of your fish. Develop marketing strategies to sell your fish products. This may include selling directly to local consumers, wholesalers, or even exploring export opportunities.

11. Financing and Funding:

Determine your initial investment needs and explore financing options. You can seek support from government agricultural programs, agricultural banks, or investors. Your well-structured business plan will be crucial in securing financing.

12. Training and Knowledge Acquisition:

Acquire the necessary knowledge and skills through training and workshops. Attend agricultural extension programs or seek advice from experienced fish farmers. Continuous learning and staying updated on industry best practices are essential.

13. Record Keeping:

Maintain detailed records of your farm operations, including expenses, production, and sales. These records will help you track the performance of your fish farm and make informed decisions.

The Bottom Line

Fish farming in Kenya presents a promising business idea with the potential for growth, profitability, and sustainability. Entrepreneurs looking to invest in this sector should conduct thorough market research, acquire the necessary skills, and explore the available government and industry support to maximize their chances of success in the thriving Kenyan aquaculture industry.

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Where we work

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Kenya Market-led Aquaculture Programme

The problem

Demand for fish in Kenya is increasing rapidly due to population growth, rising incomes and more awareness on the nutritional benefits of fish, but the country’s wild fisheries are struggling to meet the demand. In an attempt to solve the issue, the Government of Kenya has been actively promoting the development of an aquaculture (fish farming) sector.

The four-year Kenya Market-led Aquaculture Programme (KMAP) which ran from 2016 to 2019 was building upon previous work carried out by the Government of Kenya to promote fish farming, who between 2009 and 2012 built an estimated 48,000 fishponds across the country.

Drawing important lessons from the Government’s project, KMAP, with funding from the Embassy of the Kingdom of the Netherlands in Kenya, focused on strengthening fish farmers’ links to high-quality, affordable input suppliers and improving fish farmers’ market orientation and profitability.

What are we doing?

KMAP, which was implemented by Farm Africa alongside a consortium of five supporting partners worked directly with farmers, aquaculture inputs suppliers and traders to improve production, strengthen market systems and the policy environment so as to help farmers turn their ponds into thriving businesses. This was done by:

• Providing technical and business training to 1,114 medium and large scale fish farmers, hatcheries and fish feed producers in West and Central Kenya so as to boost their production.
• Helping fish farmers to access high value markets so as to increase their incomes.
• Supporting the suppliers of feed and fingerlings (young fish) to improve the quality of their produce and helping them to sell to farmers.
• Working with traders to increase their access to and capacity to sell larger volumes of farmed fish.
• Helping fish farmers to organise themselves into farmer groups for consistent production and supply of fish to the market so the industry can thrive.
• Increasing private sector participation in creating an enabling policy environment for aquaculture development.

Project achievements

• Contributed to the discussions that led to the removal of the 5% fisheries levy on imported feeds.
• Successfully lobbied for the enactment of a bill that introduced an aquaculture inputs (feeds and fingerlings) cost sharing system between fish farmers and the county government of Kakamega to boost aquaculture production in the county.
• Provided technical and market engagement training to 1,114 fish farmers between June 2016 and December 2018.
• Reached over 6,713 fish farmers through trade fairs, electronic learning platforms and peer to peer learning between August 2016 to December 2019.
• Increased the productivity of tilapia farmers by 97% from 0.31 Kg/M² at baseline in 2016 to 0.61 Kg/M² at end term in 2019.
• Increased the productivity of catfish farmers by more than fivefold from only 0.14 Kg/M² in 2016 to 0.82 Kg/M² at end term in 2019.
• Trebled annual production of both tilapia and catfish from 249MT per year in 2016 to 912 MT annually in 2019.
• Overall revenue for fish farming enterprises grew by 16% since 2016 with 62% of the farmers reporting increased fish farming revenue since engagement with KMAP. As at November 2019, 77% of KMAP farms were profitable with a gross margin of over 70%.
• At end term in 2019, KMAP farms were employing a total of 2,794 people per production cycle.

Explore Farm Africa's collection of aquaculture research and policy products

Who were we working with?

This project is funded by the Embassy of the Kingdom of the Netherlands in Nairobi. We’re leading a consortium of partners, including Netherlands Senior Experts (PUM), the BoP Innovation Center , Larive International B.V. the World Fish Center (WFC), and the Centre for Development Innovation (CDI).

Farm Africa shares lessons generated from our Kenya Market-led Aquaculture Programme in this 2019 guide to profitable fish farming. 

Read pp 4-5 of Biovision Africa Trust's Organic Farmer magazine for advice from Elkanah Isaboke and Farm Africa's Teddy Nyanapah on how to establish a catfish pond, choose and feed fingerlings, and the different systems you can adopt.

Advice from our experts on setting up and running a successful fish farming business. 

Ann has built up a fish farming business from scratch. She's received training from our aqua shops, and has named her second pond 'Farm Africa'!

This video gives useful tips on how to feed fish to avoid waste and maximise profits.

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Fish Business in Kenya

Kenya is home to distinct geographic and climate regions, and resources such as the Indian Ocean coastline, large rivers, and Lake Victoria, which is the largest freshwater lake in the continent. These resources contribute to the abundance of an array of aquatic species in Kenya, and this favors both the large and small-scale fish farming in Kenya.

The fish farming business has become a major source of income for several Kenyan households. There are numerous fish farms across the country which were established for commercial purposes. 

The market value and the demand for fish in Kenya is always high. The fish business is very profitable in Nairobi. There are several people in Nairobi, who have doctor’s orders not to eat red meat. These people have resorted to eating fish or chicken, and because of these people, the demand for fish is high. 

Some areas in Nairobi that are perfect for a fish business include: 

• Ngara. 

Your fish business will also thrive in the Nairobi city center, especially at the city market, and the Muthurwa Market.

Fish is a perishable good, so it needs to be kept in a fridge for it to stay fresh for a long time. The average cost of getting a fridge in Kenya is about Ksh. 20,000. 

The average cost of starting a fish business in Kenya is about Ksh. 40,000. If your fish business is located somewhere in Nairobi, you will make a lot of profit. You can make a profit of Ksh. 3,000 to Ksh. 8,000, if your fresh shop is in Nairobi.

Selling Fried Fish Business in Kenya

A person who owns a fish business can start selling fried fish. Adding fried fish to your products is a great way to attract customers to your fish business. Selling fried fish can also get you more profits.

Where to Sell Fish in Kenya

Some of the best places to sell fish in Kenya are located in Nairobi. Places like:

You can also sell your fish at the Nairobi city center, especially at the city market, and the Muthurwa Market.

How to Start a Fish Business in Kenya

Starting a fish farming business in Kenya gives you a promising future. The first thing you need to do is pick a good location. You need to consider if you’re in a suitable area for a fish business. It is important that you are also in compliance with the state and local laws. 

When choosing a location for your fish business, you have to consider space. You will need enough space for your office, inventory storage, staff, and a place for equipment storage. 

Once you have decided the location that you have chosen is a suitable place for you to start your fish business, then you can move onto the next step in starting your fish business in Kenya. 

You will need to learn as much as you can about the fish business in Kenya. You can visit several fish farms, or you can find your resources online. There are numerous websites that talk about everything you need to know about aquaculture. You should learn about the pros and cons of the fish business in Kenya.

If you are looking forward to starting a small or large business, you need to save up money for your start-up capital. It will be good for you if you start small if you do not have a lot of experience in the industry. You can always ask other experienced fish farming business owners for advice.

A partnership business has many benefits. You can raise more funds faster if you have a partnership business. You should consider asking a friend who has more experience in the industry to be your partner. 

In a partnership business, you share liabilities. If you do not have enough funds for your fish farming business, you can apply for a business loan, but if you do not qualify for a business loan, you can raise funds for your business in some other ways. Some other ways you can earn more money for your business are:

• Selling your valuables. 
• Asking your friends or relatives.
• Government funding.
• Borrowing against your property.

The next step is advertising and selling your products. Your marketing success depends on how active you are in informing your target audience about your new business. Having a good connection with local businesses will be helpful. There are several ways to advertise your fish farm at a very low cost. Some ways you can advertise your fish farming business are:

• Using social media platforms.
• Forms of media like newspapers, a local radio station, flyers, etc.

You can place your farm on a busy road and place signage where people can see it. The signage should inform people about your fish business, its products, and services.

Some benefits of starting a fish farming business in Kenya are:

• You will barely have difficult times since the climate and geographical conditions of Kenya are perfect for fish farming activities.
• Kenya has a lot of different fish species. Hence, you can choose from the most profitable species.
• Kenya always has a high demand for fish and fish products. This means that your fish can fetch good market prices.
• The fish farming business is a good source of income considering the current high rate of unemployment in Kenya.

Fish Farming in Kenya Business Plan

Before you start any business, you will need a well-detailed plan. Your fish farming business plan should contain all the necessary information about your company structure, your budgets, and expenses, anticipated investments and the expected return on your investment. 

You should take your time to consider all the possible expenses and be sure to include them in your fish farming business plan. Determine the things you will require for your fish farming business, like the number of staff, the equipment, and supplies, funds, and other things. 

You will need your fish farming business plan to register your business, either as a corporation or a proprietorship. A well-detailed business plan will help you get more investors and partners. You can use your fish farming business plan to apply for loans and government grants. 

It is advisable to contact a business attorney or consultant to help you with acquiring the necessary permits and paperwork. 

A fish farming business is a very profitable business in Kenya. The market value and the demand for fish in Kenya is always high. Fish farms in Kenya have made a significant contribution to the economy and the nutritional demands of the country.

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Fish Farming In Kenya – Business Plan

Table of contents, selecting land area for fish farming in kenya, selecting perfect species for fish farming in kenya, benefits of commercial fish farming in kenya, methods of fish farming in kenya, water quality for fish farming in kenya, improved fish rearing technologies in kenya, fish farming in kenya through fish ponds, practices or systems of fish culture in kenya, fish feed production in kenya, the necessity of making fish feed by farmers, priority of floating fish feed, categories of fish found in kenya, tips to start a fish farming in kenya, fish farming business planning in kenya, opportunities for aquaculture investment in kenya.

Fish Farming in Kenya

Fish farming is a profitable business idea in Kenya. Aquaculture plays an important role in the provision of food, livelihood, and source of income in 3rd world countries including Kenya. The country is home to distinct geographic and climatic regions and resources like large rivers, the Indian Ocean coastline, swamps, and Lake Victoria, the largest freshwater lake on the continent.  Therefore, a commercial fish farming business is profitable in Kenya.

Kenya takes different forms of aquaculture ranging from the ‘kitchen ponds’, to fairly large earth ponds of about 1000 m2. Dams and other impoundments of stored water are stocked with fish and then harvested periodically. Aquaculture system practices include intensive, semi-intensive, and extensive systems. Tin Kenya, the semi-intensive systems form the bulk of aquaculture production, contributing more than 70% of the total production from aquaculture. Intensive systems are few in Kenya, while hyper-intensive systems are being set up and are projected to contribute as much as 90% of all farmed fish in Kenya by both volume and value.

Currently, fish farming in Kenya has a source of income for several Kenyan households and turned out to be a key economic activity. In Kenya, some farmers practice this productive economic activity for its profits, and others are doing it for family consumption.

A Step-by-Step Guide to Fish Farming in Kenya , Fish Farming Business Plan

In Kenya, aquaculture sector growth is occasioned by the adoption of scientifically proven practices and rising demands for fish aquatic protein. Some of the measures that the Government is planning to support fish farming business in both public and private sector initiatives are;

• Providing basic infrastructure for aquaculture development for example roads, electricity to fish farming areas, water, schools, hospitals, and telecommunication and radio network systems.
• It creating a legal framework and policies for aquaculture development.
• Encouraging research and development for the aquaculture system.
• Developing monitoring and evaluation systems.
• Providing land for aquaculture development.
• Implementing policies for commercialization activities in the fisheries sub-sector.
• By involving the communities and stakeholders in the process of policy formulation and implementation.
• Encouraging the private sector to drive the aquaculture sector growth.
• By creating private-public partnerships in service provision through dialogue and joint programs.

Selecting a suitable area for fish farming is very important. Earthen ponds are very suitable and it is mostly used culture units in Kenya for commercial fish production. Consider the below tips while selecting lands for fish farming in Kenya;

• Try to choose which is relatively level. Normally, a slope of about 1% is ideal. Steeply sloped lands are not suitable for building ponds for rearing fish.
• Select the area by keeping in mind your plans.
• Avoid flooding and polluted areas. Find out who owns adjacent and uphill land, how they use the land, and what chemicals like including fertilizers and pesticides they use.
• The selected land should be slightly lower than the water source, so the fish ponds can be filled by gravity. The larger the surface area is the better in most cases.
• If the selected land for fish raising becomes slightly lower than the water source. Then, this will help you to fill the pond by gravity rather than by pumping.
• Ensure availability of a great water source such as streams, lakes, rivers, and springs, etc., near the land. The quality and quantity of water play a vital role in better fish production.
• Determining the quality of soil also very important for fish farming. Soil with good quality ensures maximum production. So, the soil of the selected land area should have to good enough for fish culture. Rocky, sandy, or gravelly soil is not suitable for constructing a fish pond. Generally, soil with at least 20% of clay is suitable for holding water and constructing a fish pond. Though, after constructing the pond apply necessary fertilizers for making the soil suitable enough for fish farming in Kenya.
• Suitable transportation systems are important for fish marketing and buying necessary materials from the market.
• A market near the farming land is important for fish production. Transporting the fish so far for marketing will reduce the price and quality of fish and also increase the cost. Therefore, select land from where you can easily market your products.

For selecting proper fish species, it is also important to select a good site and well-constructed pond and other good facilities. Tilapia fish has huge demands among all the fish species available in Kenya.

Almost all people in Kenya prefer tilapia fish. Some other fish species you can start culturing that have great demands in the Kenya market are African catfish, common carp, trout, and carp fish types, goldfish, and koi fish, etc. You should follow some tips while selecting the perfect fish species for fish farming in Kenya.

• Select fish species that have great demands in the local market.
• Choose the species that grow faster and more profitable for commercial production.
• The species can easily maintain and also grows well in local weather and climate.
• Consider the availability of necessary foods for the fish species.
• Carefully select fish species that grow well and take less time to reach marketing weight.

In Kenya, Tilapine fish species form approximately 90% of farmed fish. Some exotic fish species, including the common carp, rainbow trout, and largemouth bass, have been introduced in Kenya for aquaculture purposes. The common carp was introduced during the colonial period but is not favored by the market.

There are many benefits or advantages of fish farming in Kenya. Here are some important benefits of fish farming in Kenya are listed below;

• The climate and geographical conditions of Kenya are ideal for the economic activity of raising fishes. Kenya has an array of fish species hence you can select the most profitable ones.
• Generally, Kenya has a high demand for fish products, so fish will fetch good market prices. You can opt to use some of the fish for consumption and you can earn and at the same time meet your daily nutritional demands.
• The practice can be a good source of income for many people considering the current high rate of unemployment experienced in Kenya. The practice is the right method of exploiting the numerous water resources in the country for economic purposes.
• The weather and also geographical location of Kenya are suitable for setting up commercial fish farming in Kenya.
• There are several fish species are available for highly profitable fish farming in Kenya.
• High demand and price of fish in the market in Kenya.
• Normally, fish is a great source of food and nutrition.
• In Kenya, commercial fish Kenya can be a great source of employment for those unemployed people.
• The unemployed educated people can also start a fish farming business in Kenya. This will make working opportunities and earning livings.
• Also, commercial fish farming helps for the proper utilizing of water resources of Kenya.
• By using modern fish farming methods, maximum production is possible. Then, this will make the economy strong and ensure the availability of required nutritious food.

Well, the fish farming business is a venture that traces roots hundreds of years ago. Today, the Fish farming business is not just a part-time activity but rather can be a full-time venture done on a large scale basis requiring full-time participation from the farmer.

Here is a list of the leading fishing farming methods in Kenya;

1. Freshwater pond fishing – This type of fishing technique is characterized by domesticating a particular fish breed in either a natural or artificial pond.

2. Integrated fish farming – This type of fish farming happens when fish farming is done at the same time with crops and even animals in the same water body.

Crops and animals integrated into fish farming. Two major crops used for integrated fish farming in Kenya are;

Then, the most integrated animals during fish farming are;

For example, animals and plants benefit from each other, wastes from ducks and pigs are used by the fish as food. While the fish, ducks, and pigs feed on crops planted in the used water.

3. Brackish water finfish culture – It is also known as coastal aquaculture, brackish water finfish fishing culture is rapidly growing and plays a critical role in providing Kenyans with seafood. The target customers for brackish water finfish culture are hotels and outlets that mostly serve tourists among other foreigners. It has not been embraced widely in Kenya. Then, this is because end products are lobsters, crabs, and shrimps are not widely eaten in the country. This process of fish farming requires good water vessels that can go deep into the sea. Therefore, this is the main reason why this method is unpopular in Kenya.

4. Mariculture fish farming – In simple terms, the mariculture fish farming technique is practicing aquaculture in deep marine environments. It controls the burden of overfishing as they lead to preserving traditional fish.

Water quality is the most important limiting factor in fish rearing and directly affects feed efficiency, growth rate, the fish’s health, and survival. Aquatic life is highly dependent on physical, chemical, and biological factors of water, and playing a substantial role in the biology and physiology of fish.

In case if you miss this: Fish Farming Profit Per Acre In India .

Dissolved oxygen (DO) is one of the important parameters in aquaculture. Maintaining good levels of Dissolved Oxygen in the water is essential for successful fish production. Water quality is an important factor when culturing any aquatic organism. Water quality parameters that are monitored in the aquaculture industry include temperature, dissolved oxygen, pH level, alkalinity, hardness, ammonia, and nitrites.

The common sources of water used for fish farming are surface waters  (streams,  springs,  lakes) and groundwater (wells,  aquifers).  Of these, wells and springs are preferred for their consistently high water quality. The quantity and quality of water must be adequate to support production through seasonal fluctuations.

Some opportunities exist for increased fish production through improved production systems, increased investment in processing, value addition, efficient distribution systems, and expanded market access to regional and international markets. The below activities are proposed;

• Production of dissemination materials
• Conduct benchmark or baseline survey
• Enhance access to fish farming inputs
• Upscale strategies for proper use of feed ingredients and  containing pollution and complying with food safety requirements
• Enhance market and marketing opportunities/linkages for fish and fish products

Today, fish farming through fish pond construction is one of the most profitable modern fish farming techniques in Kenya. After selecting a suitable land for fish farming in Kenya, and then it’s time to construct a pond. You have to select a pond design based on the fish species you want to produce.

Each type of fish species needs special types of pond design to grow. After choosing the desired fish species, make a pond that enables your fish to grow happily. A well-designed pond based on the fish species ensures good health and maximum production. Contact your local fishery department to get some suggestions and ideas about fish pond designs that are suitable for each type of fish species.

Farm ponds can provide some advantages that can help smallholders. Then, they provide for water storage, can be used to rear fish and aquatic organisms to be integrated with other farm enterprises, and improve and vary farm family diets.

The three major systems practiced in Kenya are the intensive, semi-intensive, and extensive systems. Extensive farming systems utilize the lowest management levels in aquaculture. Though, fish are stocked in floating cages, earthen ponds, and other water impoundments and left to fend for themselves. Therefore, stocking densities depend on the natural carrying capacity of the environment.

In extensive culture, the fish depend on the organic matter suspended in the water flowing through the cages. Then, stocking densities in the cages depend on the natural productivity of the water.

Semi-intensive farming systems, mostly producing Nile tilapia, have been the major contributor to aquaculture in Kenya, with an average production of about 3 tonnes/ha, contributing more than 70% of the total aquaculture production. Earthen ponds and cages are used as holding units for fish farming culture. The fish ponds are fertilized using both chemical and organic fertilizers in varying proportions to enhance natural productivity.

An intensive aquaculture system is largely used for rainbow trout raceway culture. The contribution of this fish is higher by monetary value than by weight. Other intensive practices involve the use of several types of tanks, and sometimes floating cages, as holding units.

Hyper-intensive tilapia culture has already begun through cage culture and about to be started in ponds as well. This system will soon contribute as much as 90% of all farmed fish in Kenya by both volume and value.

Fish feed is formulated by mixing many raw materials to make a balanced diet. Generally, the utilized feed ingredients for fish production are wheat or rice bran, cottonseed cake, cassava, freshwater shrimp, etc. Fish production has rapidly increased in recent years in Kenya.

Fish feed is important in fish farming. The high-quality fish feed can improve the fish living environment and ensure healthy fish stock growth.

Fish feeds constitute 40 to 50% of the total production costs in aquaculture. The cost of fish feeds is one of the main limiting factors to aquaculture development. Commercial feeds are too expensive for local farmers. To minimize feed costs for fish farming, the use of locally available fish feed ingredients is becoming common in Kenya fish farmers.

In Kenya, little quantity of fish feeds is produced locally. Generally, there are two types of fish feed for fish farming. They are extruded feed and pelleted feed.

Kenya fish farmers are facing one of the biggest challenges that are no efficient and affordable farms are available to make feeds designed for semi-intensive culture systems. In Kenya, farmers have to depend upon natural food in the pond system with some supplementary feeds to increase fish yields. Most of these supplements are cheap and readily available. Though this kind of fish feed cannot bring rich nutrition to fish, and extruded fish feed is more effective for fish growth because high temperature and the high-pressure process can kill the bacterial infections and also makes the pellets easier to digest. So fish farmers must utilize locally available feedstuffs by fish feed machine to feed fish to improve their profits.

There are mainly two categories of fish in Kenya. That is the freshwater and saltwater fish.

1. Freshwater fish type

You want to recognize that Freshwater is found in rivers, some lakes, and large ponds away from the sea. Freshwater bodies have their fish types uniquely adapted to survive in these waters. The below are the type of fish found in Kenya’s freshwater lakes.

List of freshwater fishes in Kenya;

• Silver cryptid

Freshwater system dominates fish farming in Kenya and divided into;

2. Coldwater culture and warm water culture

Coldwater culture mainly involving the culture of rainbow trout in highland areas. Warm water fish culture involving the culture of Tilapine fishes, common carp, and a variety of ornamental fishes.

Demand for Fish Production in Kenya

The demand for and production of fish in Kenya is high. Kenya borders Lake Victoria has been a source of fish for the region. Though, Lake Victoria’s fish output is declining sharply due to pollution, overfishing, and lack of regulation. Traditionally the declining output is replaced by imported fish. Kenya has excellent conditions to produce local fish production, for the local market when they have the right inputs and knowledge available.

Here is a step-by-step process to follow when delving into this lucrative economic activity.

For fish farming in Kenya, the land should have a reliable water source since the quality and quantity of the water you use impact production.

Construction and design of the fish pond – Ensure that the pond design you choose supports the fish species you intend to produce. The pond must favor the growth of your fish. An ideal fish pond design ensures maximum production and good health of your fish.

Selecting the appropriate fish species – Your choice of a particular fish species is mainly dependent on the farm location, climate, and market. For example, tilapia is known to have a massive demand across the country. You can select fish species that are easy to maintain with your location.

You should provide good quality food to ensure faster fish growth and maximum production. For commercial fish farming, you can go for manufactured supplementary feeds. It is also advisable that you change the water and then examine the water and soul quality regularly. Also, be keen on how you protect your fish from predators and use the proper medicines to keep your fish healthy.

Marketing tips – Fish has a ready and suitable market in Kenya since most Kenyans love the delicacy. Also, fish has a high demand in the international market. Also, you should send your fish straight to the market as soon as possible due to their perishability.

Business planning is very important to both new and established aquaculture enterprises. It also enhances the chances for success by helping you identify and go over avoidable mistakes. The business plan will be helpful when looking for financing because many financial institutions require a workable business plan before providing the financing. For your fish farming business to succeed, you need a business plan.

A business plan is an analysis of the production, market, and financial aspects of the proposed aquaculture enterprise. It consists of;

• A thought out description of production technologies
• A well-researched and thought out marketing strategy
• Be very instrumental when soliciting financing
• Explain to potential financiers that the aquaculture system is a viable investment worth funding
• Help the investor to keep on track during the fish farming business
• To help minimize risks associated with the market, production, and financing

1) Integrated aquaculture – Aquaculture can easily be integrated with conventional crop and livestock farming. The management methods and inputs employed are similar to those that crop and livestock farmers are familiar with. Integration has a lot of benefits for farmers to the production of fish for consumption or sale. It increases efficiency in the use of available production resources for the recirculation of nutrients among different production units.

2) Cage culture – Cage culture can be done in rivers, water reservoirs, lakes, the Indian Ocean, and in the many water reservoirs and pans in the country. The advantage is that more benefits can be generated from such water bodies than currently is, and the technology and the capital input do not have to be overwhelming.

3) Bait culture – There exists a very big market for baitfish for the Nile perch capture industry in Lake Victoria. The method for the culture of the baitfish exists locally among aquaculture experts and many farmers and a large market exists in the Lake region.

4) Ornamental fish culture – Only there are a handful of ornamental fish producers in Kenya. There are great opportunities in ornamental fish culture and there exists a ready market for the products locally, within the East African region, and also outside the region.

5) Declining capture fisheries and the increasing demand for fish products offer great opportunities to producers towards meeting the increasing local and export demand for fisheries products.

6) Integration with livestock farming in Arid and Semi-Arid Lands (ASAL) regions where fish can be stocked in water reservoirs meant for livestock watering.

7) Culture-based fisheries – There exist many water reservoirs in Kenya. These include domestic water reservoirs, livestock watering reservoirs in the ASAL areas, and hydroelectric dams. It mainly involves stocking such reservoirs with appropriate fish species. This can have an overall effect of increasing the fisheries resource base and so food security and incomes to fishers.

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I have 3 Fish Ponds in Busia County,Budalangi. My challenge is water pumping and feed

I would like information on How to actually set up intensive tilapia fish farm in Bungoma. Using RAS and where to actually get equipment in Kenya. Thank you

Actually im a beginner,fish farmer and am well blessed for the right, good and truth information about aquaculture. I will correct many things so that I attain excellent in fish farming. Thanks. In future let me ask for your support in need arise, allow me.

Am well pleased indeed

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Fish Farming in Kenya

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Commercial fish farming in Kenya is not a new business idea. Kenya is endowed with many aquatic resources with successful aquacultural potentials.

Highly varied climatic and geographic regions are available in Kenya, covering a part of Indian Ocean coastline, several large rivers, swamps and other water lands, a portion of the largest freshwater lake in Africa and all of those support an abundance of native aquatic species.

And all those water sources are contributing much for fish farming in Kenya.

Nowadays, commercial fish farming in Kenya has become a great income source and business idea for the individuals. As a result, numerous commercial fish farms can be seen throughout the Kenya.

Some of those fish farmers are farming fish for family consumption and some are farming in large scale for high profit. Al those small or large scale fish farms are contributing much in the total economy and nutrition demands in Kenya.

Table of Contents

Benefits of Fish Farming in Kenya

There are many benefits/advantages of fish farming in Kenya. The most important benefits of fish farming in Kenya are listed below.

• Weather and geographical location of Kenya is very suitable for fish farming business and setting up commercial fish farming in Kenya.
• Numerous species of fishes are available which are highly profitable for fish farming in Kenya.
• High demand and price of fish in the market.
• Fish is a great source for food and nutrition. You can earn some extra money by setting up a fish farm along with meeting up your daily family demands.
• Along with rapid population growth sources of employment are decreasing. Commercial fish farming in Kenya can be a great source of employment for those unemployed people.
• The unemployed educated people can also start fish farming. This will create a working opportunities and earning livings.
• Commercial fish farming also helps for proper utilizing of water resources of Kenya.
• By using modern fish farming techniques, maximum production is possible. This will make the economy strong and ensure availability of required nutritious food.

How to Start Fish Farming in Kenya?

If you are thinking about starting fish culturing in Kenya, you need to consider some important factors that may affect the success and profitability of fish farming business in Kenya.

Here we have mentioned step by step guide for starting this lucrative business in Kenya.

Selecting Land Area

Selecting a suitable land for fish farming is very important. For commercial production, earthen ponds are very suitable and it is mostly used culture units in Kenya.

While selecting lands keep in mind some necessary facilities which are must for fish culture.

The necessary facilities for fish farming in Kenya includes a good source of fresh water supply, type of the soil, availability of labors, good transportation etc. Consider the followings while selecting lands for fish farming in Kenya.

• Try to select a which is relatively level. Generally, a slope about 1% is ideal. Steeply sloped lands are not suitable for building ponds.
• Select the land by keeping in mind your future plans. Try to select a land which is large enough for all your fish farming activities.
• Avoid the flooding and polluted areas.
• Never select the land very close to crop fields. Because, various types of fertilizers and pesticides are used for crop production. This types of fertilizers and pesticides can causes danger in your fish pond.
• It will be better, if the selected land become slightly lower than the water source. This will help you to fill the pond by gravity rather than by pumping. Gravity supplying of water will reduce energy inputs and fish production cost highly.
• Ensure availability of a great water source like streams, lakes, rivers, springs etc. near the land. For better fish production, the quality and quantity of water plays a vital role.
• Determining the quality of soil also very important. Soil with good quality ensures maximum production. So, the soil of the selected land area must have to good enough for fish culture. Rocky, sandy or gravelly soil is not suitable for constructing a pond. Soil with at least 20% of clay is suitable for holding water and constructing pond. However, after constructing pond apply necessary fertilizers for making the soil suitable enough for fish farming in Kenya.
• Suitable transportation systems is must for marketing the fish and buying necessary materials from the market (food, medicines etc.).
• A market near the farming land. Transporting the fish so far for marketing will reduce the price and quality of fish and increase the cost. So, select a land from where you can easily market your products.

Pond Design & Construction

After selecting a suitable land for fish farming in Kenya, it’s time to construct a pond. You have to choose a pond design according to fish species you want to produce.

Each type of fish species require special types of pond design to grow. After selecting the desired fish species, make a pond that enables your fish to grow happily.

Good designed pond according to the fish species ensures good health and maximum production.

Contact with your local fishery department to get some suggestions and ideas about pond design that are suitable for each type of fish species.

Selecting Fish Species

Along with good site and well constructed pond and other good facilities, selecting proper fish species is most important.

Selecting fish species for fish farming in Kenya depends on the market, climate, weather and farm location. Tilapia fish has a huge demands among all the fish species available in Kenya.

And almost all people of Kenya prefer tilapia fish. You can also start culturing some other fish species that has great demands in the market like african catfish , trout, olanda, common carp , various types of carp fish , gold fish, koi fish etc. Keep in mind the followings while selecting perfect species for fish farming in Kenya.

• Select those species that has a great demands in the local market.
• Select the species that grow faster and more profitable for commercial production.
• The species that can easily maintain and grows well in your local weather and climate.
• Consider availability of necessary foods for the species.
• The species that grows well and take less time to reach marketing weight.

Feeding The Fish

Providing good quality and nutritious food ensures fast growth and maximum production. For commercial fish farming in Kenya, manufactured supplementary fish feeds are must.

You can buy the ready-made supplementary fish feeds that are available in the market. In the market you will find various types of fish feed prepared for each type of fish species.

For example, if you want to culture tilapia fish then buy feeds from the market which are prepared for tilapia. You can also buy all ingredients separately from the market and mix it at farm.

This is a good idea to buy each ingredients separately from the market. Because, sometimes the ready-made feed doesn’t have all necessary nutrient elements, vitamins, minerals, salt etc.

This may directly impact the fish production. So, it is a good idea to buy all the elements separately form the market and mix at farm. See fish feed , supplimentary fish feed .

Other Care & Management

Do all tasks timely and accurately. If necessary, change the water of the pond. Examine the quality of water and soil on regular basis.

Use proper medicines for each species of fish to keep them healthy and diseases free. Prevent the entrance of predators like snakes, frogs etc. Use net while filling the pond with water.

Collecting Fish

Different species of fish reach marketing weight in different ages. For better price and profit collect the fish in proper time.

When the fish reach the marketing weights, you can collect fish form pond by using a net or discharging the total water from the pond.

Almost all people love to eat fish and there is already a suitable market for fish. You can easily sell fish in your local market. Fish also has a great demand in the international market.

Following tips will be effective for marketing fish and gaining more profits from fish farming in Kenya.

• After collecting fish from the pond, send them to the market as soon as possible. Doing late can decrease the quality.
• For maximum price of your products, you can separate different sized fish. For example, separate the fish into three groups. Small, medium and large.
• Never transport the fish so far for getting more value. Sending far will damage the quality of fish and decrease the value instead of being benefited.
• Local markets are very suitable for marketing. But if foreign export available then you can try international markets.

Fish farming in Kenya is really a lucrative business idea. If you are thinking about starting this business along with your current profession, then you have to get a training about fish farming in Kenya and visit numerous fish farms practically. Have a good day!

Frequently Asked Questions

People ask many questions about fish farming in Kenya. Here we are listing the most common questions about this profitable business, and trying to answer them. Hope you will find your answer. Don’t hesitate to ask us if you have more questions.

Is fish farming profitable in Kenya?

Yes, commercial fish farming is a very profitable business in Kenya. Most of the fish generally grow faster and require relatively less caring and other management. Even the beginners can start this business. If there is good demand of fish in your local market, then you can start this fish farming business for making money.

How to start fish farming in Kenya?

Starting commercial fish farming is relatively easy and simple business in Kenya. First of all, select a very good location, then make a pond, stock fish in the pond, feed your fish with good quality and nutritious food, provide required medicine and always try to take good care of your fish.

How profitable is fish farming in Kenya?

Commercial production of fish is a profitable business in Kenya. Although, it’s not possible to tell the exact amount of profits you can make from this business. Because exact amount of profits depends on numerous factors. As of now, the farmer acquires between Ksh. 60,000 and Ksh. 100,000 consistently from the production of fish and fingerlings.

Can I export fish from Kenya?

Export of live fish is regulated by the Kenya Fisheries Service (KeFS). The exporter is issued with an export permit and a fish health certificate, per consignment.

How much is a kg of catfish in Kenya?

Around 500 Ksh.

What is the main problem facing fish farming in Kenya?

Lack and cost of commercially produced feeds and employment of low pond management practices, has resulted in stagnation of fish farming leading to household food insecurity and low contribution to livelihoods in Kenya.

What is the most popular fish in Kenya?

Tilapia is the most common and most popular fish in Kenya.

How do I start a fish farm in Kenya?

What type of fish is in Kenya?

The Kenyan coast offers a wide and diverse range of fishing from the common inshore game fish such as King Mackerel, Barracuda, Rainbow Runner, Bonito and several species of Trevally, to the offshore game fish such as Yellowfin Tuna, Amberjack, Wahoo and Dorado.

How much are fingerlings in Kenya?

Depends on the fish species. For example, catfish fingerlings on average cost around Kshs 6 each.

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Fish Farming in Kenya Business Plan and Tips

Kenya is known to be endowed with numerous resources with the potential for successful aquaculture. Therefore, commercial fish farming is not a new investment idea in the country. The country is home to distinct geographic and climatic regions and resources such as large rivers, the Indian Ocean coastline, swamps, and Lake Victoria, the largest freshwater lake in the continent. Such resources contribute to the abundance of an array of aquatic species in Kenya, which favors both large and small scale fish farming in Kenya.

Currently, fish farming in Kenya has turned out to be a key economic activity and a source of income for several Kenyan households. Consequently, you can come across numerous fish farms established for commercial purposes as you transverse the country. While some farmers practice this productive economic activity for its profits, others are doing it for family consumption. However, whether its fish farming for subsistence or commercial purposes, these fish farms have made a significant contribution to the nutritional demands and economy of the country.

Rabbit farming in Kenya - rabbit buyers in Kenya

The benefits of commercial fish farming in Kenya

Here are some benefits of commercial fish farming in Kenya.

• You will have an easy time since climate, and geographical conditions of Kenya are ideal for the economic activity.
• Kenya has an array of fish species hence you can choose on the most profitable ones.
• The country has a high demand for fish products, so your fish will fetch good market prices.
• You can opt to use some of the fish for consumption. So you can earn and at the same time meet your daily nutritional demands.
• The practice can be a good source of income considering the current high rate of unemployment experienced in Kenya.
• The practice is a right way of exploiting the numerous water resources in the country for economic purposes.

How to start a fish farm in Kenya – a business plan for beginners

Large scale rabbit farming in Kenya

If you’re considering joining the league of fish farmers in Kenya, it is crucial that you keep several important factors in mind. Here is a step by step guide to follow when delving into this lucrative economic activity.

• Selecting the ideal land - For commercial fish production, it will be suitable if you choose earthen ponds since they are the most suitable. Ensure that the ground you choose is relatively flat and free from pollution. Additionally, the land should have a reliable water source since the quality and quantity of the water you use impacts production.
• Construction and design of the fish pond - Ensure that the pond design you choose supports the species you intend to produce. The pond should favor the growth of your fish. An ideal pond design also ensures maximum production and good health of your fish.
• Selecting the appropriate fish species - Your choice of a particular species is dependent on the farm location, climate, and market. For instance, tilapia is known to have a massive demand across the country. You can also go for a species that is easy to maintain with your current location climate.

Business plan for pig farming in Kenya

Fish farming in Kenya techniques and tips

It is advisable that you provide quality food to ensure faster growth and maximum production. For commercial farming, you can go for manufactured supplementary feeds. The Kenyan market has several fish feed varieties that are specific for the different types of fish species. While caring for your fish, ensure that you handle all your tasks precisely and timely.

It is also advisable that you change the water and examine the water and soul quality regularly. Additionally, be keen on how you protect your fish from predators and use the proper medicines to keep your fish healthy.

Fish farming in Kenya revenues and profitability

Fish farming is a lucrative business idea in Kenya. For instance, a farmer in Kirinyaga began the business with about Ksh. 20,000 and started making profits after just six months. His first big money from his fish farm was Ksh. 150,000. Currently, the farmer earns between Ksh. 60,000 and Ksh. 100,000 every month from the sale of fish and fingerlings. This is just but an example to confirm how lucrative fish farming in Kenya can be.

Is pig farming a good business? How do I go about pig rearing?- A guide on pig farming Kenya

READ ALSO: Organic Farming in Kenya for Beginners: What You Need to Know

Successful fish farmers in Kenya – Their marketing tips

Fish has a ready and suitable market in the country since most Kenyans love the delicacy. Additionally, fish also has a high demand in the international market. It is advisable that you send your fish straight to the market as soon as possible due to their perishability. You can also categorize your harvest according to sizes so that you can maximize profits.

Source: TUKO.co.ke

Thinking of Venturing into the Fried Fish Business?

She has tried several kinds of businesses with minimum success but nothing has been as successful as selling fried fish.

Meet mama Margaret Namalwa Wanjala of 48 years from Namarambi Bungoma County. “I studied at Misikhu Primary School did my CPE and passed well but I never had the chance to continue with my education because of school fees.” she begins.

At the time while she was growing up Margaret wanted to be a policewoman as she explains, she was a child who was full of energy, aggressive, her decisions were firm and she was very hardworking.

That dream however never came to pass, after finishing her Primary School education she went to Mombasa to stay with her in-law whom she thought would take her to school but that did not happen.

She opted to return to her village at her parents’ house where her dad Mr. Alexander Wanjala took her for an accounting course and tailoring in Kisumu.

“I did the course and after 4 years I begun hustling where I ended up working for my former primary school Misikhu boarding.”

After 2 months of working she got married at the age of 18 years and stayed with her late husband for 6 years before he passed away.

Life was quite difficult at the time her husband died since her left her with 4 children who were still young and by the time he passed on she had just given birth two weeks earlier.

“Being the second wife to the late was hectic for me, and it even got worse when he passed on, my in laws accused me of his death and they took away everything we both had worked for leaving me with young children not even caring about them.”

She tried all kinds of jobs she could including being a house help, selling second hand clothes, vegetables, selling sweet potatoes, being a shop keeper but nothing seemed to work out yet she had to provide for her family.

After two years of toiling with the children she got married again to a husband she thought would love her children but nothing seemed to work out.

“At first he was a nice person, he would take care of the entire family well but it reached a point where he mistreated and became violent towards me and his step children he would buy little food to feed his two children and leave the rest to starve especially when I was not around. ”

This however did not take long and as she narrates she decided to move out after he beat her badly one day when she refused to give him her late husbands’ pension that he demanded to be given.

Selling fish

During the days she was a house help she used to sell fish for one of her employers an art she decided to try her hand on.

During the first days she failed countless times to the point of almost giving up, all the capital she invested in bore no profit.

Luckily one of her in laws agreed to give her a loan that she would revive her business again and pays later when her business was stable.

At the same time mama Margaret was lucky to get advice from her sister who was working at the municipal council of Bungoma by then who advised her to change the venue from the municipal market to near Posta grounds on the street.

“Since I came to this place my business has never remained the same, I remember the first day I moved here I sold up to 10 kilograms of fish something that never happened before and until today on a good day I would sell up to 70 kilograms of fish,” she says. Depending on the size her fish would range from shs 100 to shs 250.

The money she makes from her business has assisted her buy a piece of land, which she plans to build rentals once she completes the payments.

At the same time she has managed to give her children education to the level she can, single handedly, though two of them passed very well in they final KCSE exams secured chances at different universities but she couldn’t manage to take them higher than that because of lack of enough money.

“This business has been a blessing to me for the last 13 years I have been here and I have nothing to regret about. It has made me strong and given me the belief that a woman can make it on her own, you see when I was married nothing seemed to work out for me but when I stayed on my own and learnt the hardships of life I have come this far since I begun the business after I separated with my former husband.”

She has mastered her art in her business and in the evening passing through the Posta street one wouldn’t fail to notice her do her work and the nice smell of fish would obviously take a customer to her including those with big vehicles who would pack along the road just to buy fish from mama Margaret.

How have you gained popularity and managed to have a huge customer base?

“First thing is cleanliness, I make sure I reach at my work station early enough to ensure everything is okay, I am welcoming, I am patient, I don’t carry my personal issues to work at the back of my mind I know the customer is always right and lastly prayers are my strongest weapon.”

She learnt all this from seminars she attended where they were advised on how to deal with businesses, customers and savings.

Her days she adds starts as early as 5.00 am where she travels to Malaba in Busia to buy fresh fish, she comes back by 8 am cleans the fish then leaves them to dry in the sun. She then ensures by 2 pm she is at her work place to begin frying and selling. Although she has been at the Posta Street for all those years, she has faced several challenges.

“Misunderstandings here and there from my colleagues, on the days I would sell more fish some would spread malicious rumors about my business, during the rainy seasons business isn’t good since this place is open I don’t have a shade where I can shelter myself and continue with my business even when its raining.”

However she says she has learnt to turn deaf ears to survive from the rumor mongers, do exactly what took her there which is to provide for her children and make her life better in the near future.

“Whenever I look back and see how difficult my life was I strive ahead to have a bright future, I want to be called a land lady some day, I want to own a big shop in my compound, you see one day I will be old and weak I wouldn’t be able to continue with this business so I would remain in the shop back at home while my daughter comes to sell fish.”

Her advice, ”let no excuse weaken your spirit and fail to proper in life, I am a widow, with 5 children and 3 grandchildren and gone though so much in life but I have stood out for myself and my family.  A woman has a strong spirit and she can do anything but always put God first in whatever plans you are undertaking.”

Article by Shillah Mwadosho .

About Soko Directory Team

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Kenya’s ambitious island-based tilapia farm

Lake View Fisheries, which is situated on Mfangano Island in Lake Victoria, is ramping up its production and distribution of tilapia to diverse regions across Kenya, despite the unique challenges posed by its remote location.

Lake View Fisheries has various tilapia cages on Lake Victoria, consisting of a combination of 14 HDPE cages and 10 metallic cages

Lake View Fisheries , a locally owned tilapia fish farm nestled on Mfangano Island, is on a mission to uplift economically marginalised communities in the region through aquaculture. Their commitment to progress is evident in the recent installation of a recirculating aquaculture system (RAS) for tilapia juveniles, which has enabled them to improve fish survival rates.

On the lake, the company has various cages, consisting of a combination of 14 HDPE cages and 10 metallic cages. Among these, there are twelve 10-metre diameter HDPE cages, two 20-metre diameter HDPE cages, and three sizes of metallic cages: 4x4 metres, 5x5 metres, and 6x6 metes. They also have 21 ponds serving various purposes, including broodstock, nursery, and conditioning.

When it comes to stocking densities, the 10-metre diameter HDPE cages can accommodate 30,000 fingerlings each, while the 20-metre diameter HDPE cages can each house 100,000 fingerlings. The 4x4-metre metallic cages are stocked with 8,000 fingerlings, the 5x5-metre metallic cages can hold 10,000 fingerlings, and the 6x6-metre metallic cages can each support 15,000 fingerlings. These fingerlings weigh 5 grams each at the time of their arrival into the cages from the RAS.

When the fingerlings arrive into the cages from the recently installed RAS facility they weigh 5 grams each

Production cycle

Before the installation of the RAS, the fingerlings were grown to 0.3 g in ponds, before being transferred to nursery cages for on-growing, and the company had only one production cycle per year. However, the fingerlings are now grown to 5 g each in the RAS facility and the company is striving to achieve two production cycles a year.

Their current average annual fish production is between 96 and 120 tonnes, while they consistently produce between 300,000 and 500,000 fingerlings per month and are actively working to increase their production to 1 million fingerlings per month by acquiring new broodstock.

The company sells its surplus fingerlings to other farmers across the country, while most of the whole fish sales are conducted through their own outlets.

Lake View has 21 ponds serving various purposes, including broodstock, nursery, and conditioning

"The majority of our fingerlings are distributed to clients across various regions in Kenya. Approximately 90 percent of our sales are concentrated in Homabay, Migori, Siaya County, and the western region. We also serve clients in Kakamega and Vihiga for our grow-out fish and our primary distribution network for these revolves around our six strategically positioned outlets that span from the island to the farm gates, encompassing shops near Sena Beach, Homabay, Awendo, Migori, Mavera, and Suri," explains Millicent Awuor, Lake View’s operations manager and quality assurance expert.

She continues: "We are actively working on expanding our outlet presence, due to the notable increase in demand, as we are at times struggling to keep up with the supply requirements of our outlets. Furthermore, we remain open to exploring new territories, including the Kisumu area."

“Regarding whole fish, we offer processed options where we handle gutting, scale removal, and intestine removal to ensure that the product is ready for consumption,” Awuor adds.

The company is currently on a mission to boost broodstock capacity and achieve a monthly production target of one million fingerlings

Sourcing feed

Lake View’s primary supplier of fish feed is Unga Feeds, although they also occasionally source from other suppliers, such as KMFRI, when necessary. However, the high cost and fluctuation of fish feed prices, compounded by the added transportation costs to their remote location, pose significant challenges.

“We aim to reduce feed costs by promoting soya bean cultivation among local farmers and eventually producing our own feed. We want to get a feed mill to ensure a sustainable source of affordable feed for our operations,” explains Charles Opanga, the company’s project manager.

Other products

In addition to fish, they also produce and sell safe drinking water and ice, which is crucial for preserving and delivering fish to customers.

“We are also actively involved in water production and treatment which we sell to island residents and markets beyond our shores. While we are not presently engaged in bottling, we are actively exploring this avenue, addressing pending issues, and aiming to commence bottling by the end of the year. Additionally, as we deal with fresh fish, it's crucial for us to preserve their freshness until they reach our customers. We therefore generate ice, with approximately 80 percent dedicated to preserving fish during transportation to our clients, many of whom are located off the island. The remaining 20 percent of the ice is available for sale, adding to Lake View's revenue streams,” explains Awuor.

Since Lake View fisheries is located on an island, this can pose logistical challenges due to ferry timings.

“To overcome this, we have set up a cold store on the island to preserve fish before transportation to the mainland. We also provide ice to traders to maintain fish quality. Our main challenge is the cost of energy, as we're not connected to the main grid and have to use generators. We plan to explore green energy options like solar power to reduce costs,” adds Opanga.

Women and youth empowerment

Lake View is committed to fostering gender inclusivity, exemplified by the fact that 60 percent of their workforce are women, and the company is led by a female CEO. They implement role rotations to empower women in roles traditionally perceived as male-dominated, and they also run a graduate training programme designed to offer recent graduates valuable hands-on experience, enabling them to acquire practical skills and establish industry connections.

“We take great pride in having Ms Michelle Mbeo as our CEO and director. Her remarkable track record of achievements in steering the company to success is undeniably motivating. She exemplifies that not only can a woman excel as a CEO and director, but she can also effectively manage all aspects of the business. Her journey inspires all of us, making us believe that one day we can also reach the pinnacle of our careers as CEOs or directors in a company," says Awuor.

"Furthermore, Lake View is a company that actively fosters gender equity and empowers women to grow within the organisation. An excellent example of this is the company's maternity leave policy. Unlike many private companies, Lake View not only offers maternity leave but also ensures job security during this period. Knowing that you can take maternity leave and return to your job with confidence is truly empowering,” Awuor added.

60 percent of Lake View's workforce are women, and the company is led by a female CEO, Ms Michelle Mbeo

Future plans

As the company embarks on its mission to boost broodstock capacity and achieve a monthly production target of one million fingerlings, they are improving incubation systems, expanding broodstock ponds, and planning to scale up their cages on the lake once they reach their projected hatchery output. To achieve these goals, they are actively seeking financial and technical support, focusing on energy, technology, marketing, the use of (and production of) black soldier fly larvae for feeds, and water purification to benefit the broader community.

“At the moment, we have a few key areas where support would greatly benefit us. Firstly, we require financial support to facilitate our expansion plans. Secondly, we are actively seeking technical support, particularly in the fields of marketing and technology. While we possess a solid foundation and knowledge, expertise in implementing advanced technologies like the RAS is crucial. We are also interested in conducting trials involving black soldier fly as part of our effort to reduce feed costs. To do this effectively, we're looking to engage with external experts who excel in BSF research and could help us establish soldier fly trials at our facility," Opanga concludes.

Feed ingredients

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