advertising assignment sample

Design a Successful Advertisement Assignment: A Step-by-Step Guide

Define your advertisement objectives, identify your target audience, establish advertising goals, determine your unique selling proposition, create your advertisement concept, brainstorm ideas, choose the right ad format, develop visuals and copy, design your advertisement layout, apply layout principles, select a color scheme, choose typography, create your own advertisement assignment, utilize ad creation tools, test different ad versions, gather feedback, measure your advertisement success, identify key performance indicators, analyze results, optimize your ad campaign.

Designing a successful advertisement assignment doesn't have to be an intimidating task. In this step-by-step guide, we will walk you through the entire process to create your own advertisement assignment that will effectively reach your target audience and achieve your advertising goals. Let's dive in!

Before you start designing your ad, it's important to have a clear understanding of what you want to achieve with your advertisement assignment. This involves identifying your target audience, establishing advertising goals, and determining your unique selling proposition.

Knowing who you want to reach with your ad is essential for creating a successful campaign. Consider the following factors when identifying your target audience:

• Demographics: age, gender, location, income, etc.
• Interests: hobbies, preferences, needs, etc.
• Behavior: online habits, purchasing patterns, etc.

Having a clear idea of who your target audience is will help you tailor your ad to resonate with them and increase its effectiveness.

Setting goals for your advertisement assignment will help you measure its success and guide your design choices. Common advertising goals include:

• Increasing brand awareness
• Driving website traffic
• Generating leads or sales
• Encouraging customer engagement

Choose the goals that align with your overall marketing strategy and ensure they are specific, measurable, achievable, relevant, and time-bound (SMART).

Your unique selling proposition (USP) is what sets your product or service apart from your competitors. It's the reason why customers should choose you over other options. To determine your USP, consider:

• What makes your product or service unique
• The benefits your customers will receive
• How your product or service solves a problem or fulfills a need

Once you've identified your USP, make sure to emphasize it in your advertisement assignment to effectively communicate your value proposition to your target audience.

Now that you've defined your objectives, it's time to get creative! In this section, we'll explore how to brainstorm ideas, choose the right ad format, and develop engaging visuals and copy to create an advertisement concept that captures your target audience's attention and achieves your goals.

Before diving into ad design, take some time to brainstorm ideas for your advertisement assignment. Here are some tips to help you get started:

• Think about your target audience's interests and preferences. What type of content would they find appealing?
• Consider your unique selling proposition (USP) and how it can be incorporated into the ad concept.
• Try using mind mapping or free-writing techniques to generate a list of ideas.
• Take inspiration from successful ads in your industry, but remember to put your own spin on it and stay true to your brand.

Don't be afraid to think outside the box—sometimes, the most memorable ads are the ones that break the mold!

There are various ad formats available, each with its own strengths and limitations. When choosing the right format for your advertisement assignment, consider the following:

• Print ads: These include newspapers, magazines, and billboards. They're ideal for reaching a local audience or targeting a specific demographic.
• Online ads: From display banners to social media ads, online advertising offers a wide range of options to reach your target audience on various platforms.
• Video ads: With the rise of platforms like YouTube, video ads are an engaging way to tell your story and showcase your product or service.
• Audio ads: Whether it's a traditional radio spot or a podcast ad, audio ads are a great way to reach people who are on the go or multitasking.

Consider the preferences of your target audience and the nature of your product or service when selecting the most suitable ad format for your campaign.

Once you've settled on an ad format, it's time to bring your advertisement concept to life with compelling visuals and copy. Here's what you need to keep in mind:

• Visuals: Choose images or graphics that are eye-catching and relevant to your product or service. Ensure they align with your brand identity and resonate with your target audience. Don't forget to consider the principles of design, such as contrast, balance, and hierarchy, to create a visually appealing ad.
• Copy: Write clear and concise copy that communicates your unique selling proposition and encourages your target audience to take action. Use persuasive language, but avoid over-hyping your product or service. Remember to include a strong call-to-action (CTA) that tells your audience what you want them to do next.

By combining well-designed visuals and engaging copy, you're well on your way to create your own advertisement assignment that stands out and achieves your advertising goals.

With your advertisement concept in place, it's time to focus on designing an attention-grabbing layout that will showcase your visuals and copy effectively. In this section, we'll discuss how to apply layout principles, select a color scheme, and choose typography to create your own advertisement assignment that stands out and engages your target audience.

To create a visually appealing and functional ad layout, you'll need to consider several design principles. These principles will help guide your design choices and ensure your ad effectively communicates your message:

• Balance: Distribute visual elements evenly across your ad to create a sense of harmony and stability. This can be achieved through symmetrical or asymmetrical layouts.
• Contrast: Use contrasting colors, shapes, and sizes to differentiate between elements and draw attention to key sections of your ad.
• Hierarchy: Organize your ad's elements in a way that guides the viewer's eye through the most important information first. This can be done by varying the size, color, or position of elements.
• Whitespace: Don't be afraid to leave some empty space in your layout. Whitespace can help your ad feel less cluttered and make it easier for the viewer to focus on your message.

By applying these layout principles, you'll be able to create a well-organized and visually striking advertisement that effectively communicates your message to your target audience.

Color plays a significant role in creating an eye-catching and memorable advertisement. When selecting a color scheme for your ad, consider the following:

• Brand consistency: Use colors that align with your brand identity to create a cohesive look and establish brand recognition.
• Emotional impact: Different colors can evoke different emotions in viewers. Choose colors that elicit the desired emotional response from your target audience.
• Contrast: As mentioned earlier, contrast is essential for drawing attention to specific elements in your ad. Make sure your color choices provide enough contrast to make your text and visuals stand out.

By carefully selecting a color scheme, you'll be able to create an advertisement assignment that not only looks visually appealing but also resonates with your audience on an emotional level.

Typography is another crucial aspect of your ad's overall design. The right font choices can greatly impact your ad's readability and aesthetic appeal. When selecting typography for your advertisement assignment, keep these tips in mind:

• Legibility: Choose fonts that are easy to read, especially for the most important information in your ad.
• Font pairing: Use a combination of complementary fonts to create a visually interesting and balanced design. Typically, this involves using one font for headlines and another for body copy.
• Consistency with your brand: Select fonts that are consistent with your brand's identity and messaging to maintain a cohesive look across all your marketing materials.

With the right typography choices, your ad will not only look visually appealing but also ensure that your message is easily understood by your audience.

Moving through these steps, you're well on your way to create your own advertisement assignment that stands out and communicates your message effectively. Remember, a well-designed ad is a powerful tool to engage your target audience and achieve your advertising goals.

Now that you've designed your advertisement layout, it's time to bring your concept to life and create your own advertisement assignment. In this section, we'll cover how to utilize ad creation tools, test different ad versions, and gather feedback to ensure that your advertisement is as effective as it can be. Let's dive in!

Creating your advertisement doesn't have to be a daunting task. Many tools are available that can help you bring your design to life, even if you're not a professional designer. Some popular options include:

• Canva: A user-friendly online design platform where you can create eye-catching ads using customizable templates, graphics, and fonts.
• Adobe Spark: Another online design tool that offers a variety of templates and design elements to help you create professional-looking ads.
• Google Web Designer: A free tool from Google that allows you to create HTML5 ads with animations and interactive elements.

By leveraging these tools, you'll be able to create your own advertisement assignment without having to worry about mastering advanced design skills.

Once you have your ad design, it's important to test different versions of your ad to determine which one performs best. This process, known as A/B testing, involves creating two or more variations of your ad and measuring their performance based on key metrics. To conduct an effective A/B test, consider the following tips:

• Test one element at a time, such as headlines, images, or calls to action, to identify which specific changes lead to better results.
• Run your tests for a sufficient amount of time and ensure that you have enough data to make informed decisions.
• Analyze your test results and implement changes based on your findings. Remember, the goal is to continuously improve your ad's performance.

This process of testing different ad versions will help you optimize your advertisement assignment and maximize its effectiveness.

Finally, don't forget to gather feedback from your target audience. It's essential to understand how your ad is being received and if it's resonating with your audience. Here are some ways to gather valuable feedback:

• Focus groups: Organize a group of people from your target audience and show them your ad. Encourage them to share their thoughts and opinions on its effectiveness, design, and messaging.
• Surveys: Distribute surveys to your target audience asking for their opinions on your ad. This can provide you with quantitative data and specific insights to help you make improvements.
• Social media: Share your ad on social media platforms and monitor comments and reactions. This can give you a real-time understanding of how your audience is responding to your ad.

By gathering feedback from your audience, you'll have a better understanding of what works and what doesn't, allowing you to refine your advertisement assignment and make it even more effective.

With these steps, you're well-equipped to create your own advertisement assignment that stands out and captivates your target audience. Remember, the key to a successful ad is continuous improvement, so don't be afraid to test, gather feedback, and make adjustments as needed. Good luck on your advertising journey!

After creating your own advertisement assignment, the next step is to measure its success. Analyzing your ad's performance will help you understand what's working, what's not, and how you can improve your advertising strategy. In this section, we'll discuss how to identify key performance indicators (KPIs), analyze results, and optimize your ad campaign. So, let's get started!

Key performance indicators (KPIs) are measurable values that help you determine whether your advertisement is on track to achieve its goals. To effectively measure your ad's success, you'll need to identify the most relevant KPIs for your advertising objectives. Some common KPIs include:

• Click-through rate (CTR): The percentage of people who click on your ad after seeing it. A higher CTR indicates that your ad is resonating with your audience and driving them to take action.
• Conversion rate: The percentage of users who complete a desired action after clicking on your ad, such as making a purchase or signing up for a newsletter. This metric helps you understand how effective your ad is at encouraging users to take action.
• Return on ad spend (ROAS): The revenue generated from your ad campaign divided by the amount you've spent on it. This KPI helps you determine whether your advertising investment is paying off.

By focusing on the right KPIs, you'll be able to accurately measure the success of your advertisement assignment and make data-driven decisions to improve its performance.

Once you've identified your KPIs, it's time to analyze the results of your ad campaign. Regularly monitoring your ad's performance will help you spot trends, identify areas for improvement, and make informed decisions about your advertising strategy. Here are a few tips for effective analysis:

• Track your KPIs: Use advertising platforms like Google Ads or Facebook Ads Manager to monitor your KPIs and gather data about your ad's performance.
• Compare results: Look at how your ad is performing compared to previous campaigns or industry benchmarks. This will help you understand whether your ad is meeting or exceeding expectations.
• Identify patterns: Look for trends in your data, such as certain days of the week or times of day when your ad performs better. This information can help you optimize your ad schedule for maximum impact.

By analyzing your ad's results, you'll gain valuable insights into its performance and be better equipped to create your own advertisement assignment that drives success.

Now that you've analyzed the results of your ad campaign, it's time to optimize it for even better performance. Optimization involves making adjustments to your ad based on your findings to improve its effectiveness. Here are some ways to optimize your ad campaign:

• Refine your targeting: If your ad isn't resonating with your target audience, consider adjusting your audience targeting to better reach potential customers who are more likely to be interested in your product or service.
• Test different ad elements: As discussed earlier, A/B testing different versions of your ad can help you identify what works best and improve your ad's performance. Keep testing and iterating to find the most effective combination of visuals, copy, and calls to action.
• Adjust your ad budget: If you find that your ad is performing well, consider increasing your budget to reach more potential customers. Conversely, if your ad is underperforming, you may need to reevaluate your budget and allocate resources more effectively.

Optimizing your ad campaign is an ongoing process that requires regular analysis and adjustments. By doing so, you'll continue to improve your ad's performance and make your advertisement assignment even more successful.

In conclusion, measuring your advertisement's success is a crucial part of the advertising process. By identifying the right KPIs, analyzing your results, and optimizing your ad campaign, you'll be well on your way to creating your own advertisement assignment that achieves your desired goals. Remember, advertising is an iterative process, so keep learning, experimenting, and improving to ensure your ads reach their full potential. Happy advertising!

If you're looking to further enhance your advertising skills after reading our step-by-step guide, don't miss the workshop ' What Makes a Memorable Advertisement? ' by Jessy Moussallem. This workshop will provide you with valuable insights on creating impactful and unforgettable advertisements that will resonate with your target audience.

Live classes every day

Learn from industry-leading creators

Get useful feedback from experts and peers

Best deal of the year

* billed annually after the trial ends.

*Billed monthly after the trial ends.

Ainfluencer

10 Tips For Writing Marketing Assignments

• Post author: Cyrus Nambakhsh
• Post published: September 1, 2023
• Post category: Content Marketing

Page Contents

Everyone, from celebrities to businesspeople, relies on marketing to get exposure, add value, and increase their worth. Hence, the demand for professionals and marketing assignments is increasing rapidly. 

However, the path to becoming a marketing major and expanding your reach through organic marketing is not easy. One has to take exams, write assignments, and participate in several group activities before getting that degree. Sounds like too much work? 

In this article, we’ll introduce you to top marketing assignment tips that will allow you to maximize the effectiveness of your efforts.

Once and for all, let’s try to end the dilemma of marketing assignments. According to reports, 46% of youngsters in a survey said they would pursue a career in marketing!

Aside from hiring experts who will write your assignment for you or having group studies and sharing the burden, here are 10 other ways you can master marketing tasks quickly and write marketing assignments perfectly:

#1 Know the Assignment First

One major mistake marketing students make is not spending time dissecting the task. Often, the tasks are not just assignments but case studies, PowerPoint presentation defense , projects, dissertations, and more. This means each task demands a different kind of writing and presentation.

Hence, know the assignment type and what the topic means. Break down the topic and think of ways to cover it. What other slants can you insert to elevate the resonating factor of the topic? 

It is better to spend time on understanding the needs of the topic rather than rushing in by completely misunderstanding it.

#2 Pick an Example

First-year marketing students often fail to realize that their work will be more impactful if they add an example to strengthen the topic. Pick a brand or organization for your paper and use it as an example. This will allow you to find practical answers and develop logical results.

Also, papers with information on renowned brands and big names attract more audiences, making the paper more impactful. However, don’t think of public attention only when picking big organizations; think of your capabilities to justify them to make the paper notable.

#3 Put a Self-Deadline

Of course, your professor will allot a deadline, but setting your own will only push you to finish on time. However, do not confuse this step with rash writing. Have an organized routine and set a deadline to complete it on time before the actual date.

Students who do this don’t have to worry about late submissions. This also gives the writer extra time to revise, which is often overlooked.

#4 Research Fiercely

This tip is quite common to any other assignment type out there. Yet this is the step that makes a major difference. Research as much as you can. There will be many competitors in your class. 

Some may even pick the same topic as yours. The only way to stand out in such competition is through research. Students who are lazy with their research end up with shallow or superficial information. Such students rarely make it above the average mark.

Hence, to stand out, you must do in-depth research and find information from the deepest pits of the internet. Scout through many online and offline books, journals, and more to get the most real and deepest data on the topic. The professor will see through your efforts and hard work, and you can be awarded with grace marks for it.

#5 Real Events Make an Impression

Whether it’s marketing assignments or history assignments, real events never fail to make an impression. Your work will be read by others who always resonate with real-life examples. 

This is again where your capacity to research shows. Those who research without excuses can find excruciating facts that make the topic shine.

Find accurate figures and data that validate your work. Some like introducing these statistics and events at the beginning and slowly unfolding them later in the paper to keep the audience hooked.

Try to find some related data to your work which will bring thousands of readers to explore the topic. Some students also take the extra step of conducting surveys, interviews, and even doing online polls to find information on the topic and add it to their assignments.

#6 Choose the Correct Writing Style

Various writing styles depend on the topic and purpose. Students can pick a business writing style or a personal writing style. Pick one that your audience finds dependable. Aim for a blend of sophisticated and simple terms rather than making it entirely simple or sophisticated.

Using complicated words for the context is okay. But avoid using overly challenging words, which an ordinary audience may find difficult to work with. 

Do not forget to pick the one you are most comfortable with. Some writers can rock simple writing styles and still get good grades. Maintain writing flair and add authenticity to speak to your readers.

#7 Cite Correctly

With any assignment, finding online information is quite obvious. This is why you need to cite your sources. Citing means giving credit to the original writers whose information you have used in your paper. This gives credit to the original writer and helps the writer avoid plagiarism issues.

With marketing assignments, too, students need to cite the sources. There are plenty of citation styles, and one can pick the style which they prefer. Be cautious of different citing styles to avoid any mistakes and do it justice. 

Learning how to cite can take some extra time, so you can hand over this part to someone who can do it for you, leaving no errors behind.

#8 Get a Second Consultation

Both beginners and professionals need a helping hand sometimes. Students who are uncertain about their work can contact professionals or their professors. They can review the work and make suggestions to improve the quality of the paper.

Experts can suggest better examples and better brands to use and even offer effective writing tips. If you are uncomfortable with an expert, consult your friends, siblings, and family members to be more comfortable with them. Together, you can make a remarkable paper that meets everyone’s expectations.

#9 Use Online Tools

Although many find this tip controversial, we strongly agree with it. There are plenty of tools online, and the best thing is that they can be used. 

Students can find tools to improve their writing and grammar, find plagiarism issues, and even check the quality of their papers.

The best thing about these tools is that they are free, and several are available online, making them a favorable option for students. These tools also highlight problem areas, making it easier for students to correct them. 

Overall, find a trustworthy tool because numerous tools out there may not give you the desired result.

#10 Proofread Using Innovative Ways

Finally, the last step is to proofread your paper. Again, this is a very basic step that many people overlook. Proofread your paper before making the final submission. Do not jump into this process just after writing. 

Wait a few days to make the process fruitful. You can also use innovative proofreading techniques to make the process fun.

Some ways of proofreading are:

●       Reading it backward,

●       Reading one section at a time,

●       Having a list of mistakes,

●       Reading it out aloud.

It keeps the proofreading process simple and interesting, eliminating the chances of any errors.

Marketing assignments involve various aspects. Combining them and doing justice is not an easy job. Hopefully, the tips above will show you how to write impeccable marketing assignments and get your deserved score.

share this post with your friends Share this content

• Opens in a new window Twitter
• Opens in a new window Facebook
• Opens in a new window LinkedIn
• Opens in a new window Reddit
• Opens in a new window WhatsApp

Cyrus Nambakhsh

You might also like.

What Is TOFU, MOFU & BOFU? Best Guide to User Intent in 2023

10 Best Content Marketing Tips in 2024

Video Content for Your Business: Essential Tools in 2024

10 Best SEO Content Writing Services in 2024

How to Grow Your YouTube Channel With Email Marketing in 2023

Video Marketing: [Definition, Examples & Best Strategies in 2024]

Why Live Content is of Growing Importance to Brands in 2024

Unleashing the Power of AInfluencer: Redefining the Future of Marketing in 2023!

Top 5 Viral Video Tips To Captivate Your Audience

WhatsApp us

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.

• Claim 25% OFF on First Order Online Grab Now

Assignment Help & Homework

Writers for Hire | MBA, Ph.D & Masters

• Marketing Assignment Sample
• Free Assignment Samples

The  marketing concept involves identifying consumer needs and wants and then producing products (which can be goods, services, or ideas) that will satisfy them while making a profit.

Marketing is a topic that deals with identification, anticipation and satisfaction of consumer requirements profitably. There are some key components of marketing that is often asked in marketing assignments homework Answers. If you know these components of marketing assignment, you would know how professional marketing assignment help at Assignment Help AUS works for you. Well, to make you understand this, we have marketing assignment samples done by our experienced assignment writers. They have taken care of the Australian university format. Check for the best marketing assignment template before you place an order with us.

SWOT and PESTLE, Important Role in Marketing

This two basic point SWOT and PESTLE are an essential role in Marketing. Learn whether SWOT or PEST analysis can help you feel most empowered to take on your … that’s a market trend that’s likely to influence the success of your company.

Also Read: Free MBA Assignment Samples

Marketing  is a Core Subject of MBA Course

Marketing is the typical subject in MBA course. It encompasses various fields of contemporary and traditional marketing techniques. The application of marketing in the whole world is huge. This is the reasons entire world university and colleges Provides Assignment in marketing subjects.

Q&A And Marketing Assignment Sample: PESTEL Factor with References and Conclusions

Question Scenario:

The marketing audit is a significant element of marketing activities and evaluating the microenvironment and macro environment is an important aspect of it. Analysis of microenvironment and macro environment consists of many important frameworks such as SWOT analysis, PESTEL analysis, etc. In this manner, ALDI is the company that is chosen for the analysis. ALDI is a leading grocery chain in Australia that is famous for serving grocery products at a cheaper price (ALDI, 2015)…………………….

Answer: Download the Marketing Assignment Sample 

Download [35.89 KB]

Why Assignmenthelpaus.com is the First Choice of Scholars?

Assignemnthelpaus.com is The Leading assignment writing service provider website in Australia. Last Few years, we are Continuously working for students and complete their Assignment as per their requirements. Our marketing assignment specialists take time to understand what the university/college requires from your marketing assignments. They approach each Assessment with accuracy, following all the topics in a step-by-step method to include appropriate and credible information sourced from peer-reviewed sources. Our MBA assignment help online is available 24/7. You can avail our MBA assignment services at affordable prices. Moreover, Avail of high-quality assignment services, contact us now.

Some Academic Services that We are Providing in one Roof of Assignmenthelpaus

• Assignment Writing help
• Dissertation Writing Help Australia
• Law Assignment Help Australia
• Essay Writing Services Australia
• Homework Answers
• Business Case Study Assignment Help Australia

What Feature Makes Assignmenthelpaus.com is the Best Site for Marketing Assignment help:

• On-time Delivery
• 24*7 live Chat Executive available For you help
• 100+ Qualified Experts
• Service Providing in all Subjects
• Plagiarism Free Work
• Best and Affordable Price guarantee

Marketing blog

We build and activate standout marketing plans, setting you apart from your competition. get free tips and info on how we do this, straight to your inbox..

Thanks for subscribing!

• May 5, 2017

The 14 Steps to Writing a Great Marketing Assignment

Updated: Jun 23, 2023

Here are the only 14 steps you'll ever need to know when planning to tackle a Professional Marketing Qualification Assignment. Some of these steps you may want to change in terms of sequence, but make sure you cover each one in whatever sequence you feel fits you best.

1. Read the assignment in full

2. consider the marking, 3. choose an organisation, 4. make a timeline, 5. understand the syllabus, 6. do your research, 7. gather real-life examples, 8. bulletpoint each answer, 9. add the content, 10. presentation, 11. reference correctly, 12. get a second opinion, 13. read, read and read it backwards, 14. don’t leave it until the last minute, 1. read the assignment in full.

Reading the assignment in full a few times will help you to understand what is required holistically. Although each task and question has its own set of requirements, the idea is that the assignment is fully integrated with each question holding relevance with the others, which means they will all need to knit together.

Before even considering starting to answer the assignment, read it a few times and let it sink in. Go back and start to make some brief notes on how you think you’d tackle each question and any elements you don’t fully understand.

You are not expected to understand everything straight away, but this task can be a great way to break the ice and for you to fully understand what is required, what is known and elements that you will need to understand better than you do at the moment.

2. Consider the Marking

One thing a lot of people forget is the mark allocation for each question. This is important to factor in as it highlights the weighting of marks for each question, providing an indication of how much content is required per question to gain the most marks.

For example, if an assignment is allocated 4,750 words maximum and there are a total of 100 marks available, it would make sense that you should be looking to achieve 1 mark per 47.5 words. This can also be done per question to work out how much should be written.

Make a note of these numbers and let this be a guide to you throughout your studies.

Each Marketing assignment is usually based on an organisation of your choosing. The sooner you do this, the sooner you will be able to start to form practical answers, specific to this organisation.

This is hugely important and it will form the basis for ALL your answers. Without understanding an organisation and how the questions fit around it you are left with only theoretical answers that will not gain marks

Don’t be fooled into thinking that choosing a large organisation will be easier either as the more specific and focused you can make your chosen organisation the better your answers will be (trust me). If you are struggling with this, try picking a specific division, product or service within a company. That way you can be really focused on what you are writing.

Being accountable can be the difference between passing and failing and having something other than a final deadline to work towards can be a real asset.

Work backwards from the final deadline date of handing in your assignment and use markers at certain points leading up to this date that you will need to hit.

For example, you may want to section off weeks or a month to complete each task by, even each question. That way you know if you are falling behind and need to set aside some additional time to catch up.

You could go one further here and plot specific dates where you will have answered each question and the time you will be using to achieve this – a bit like a Gantt chart or a Project Management tool to keep you on track.

The syllabus is what all the assignment questions will be based on and each of these will cover various elements of it. Understanding what the core concepts are will help you in producing answers that gain markings.

Don’t skip this step unless you will end up writing an answer that isn’t following the syllabus.

Another reason to do this is to highlight any gaps within your knowledge that you may need to address. For example, if a learning outcome of the syllabus is to ‘demonstrate methods of generating customer awareness within a digital environment’, then the questions you need to be asking yourself are;

Do I know the digital marketing mix?

Can I evaluate methods of communication?

Do I understand keywords, content and creative?

If you don’t or can’t, better get the books out!

Following on from the above, this is where a lot of people fail as they are faced with the unknown a lot of the time, but doing your research into the gaps in your knowledge will help you not only answer the assignment but make you a better marketer.

This doesn’t have to be in book form as research comes from many different areas. This could be an ebook, video, podcast, blog, etc. As long as it’s a valid source and, if used in your assignment you reference it correctly, it can be used.

Gathering real-life examples to use throughout your assignment is essential for a number of reasons:

1 – Expands your knowledge

2 – Provides insights into what other organisations are doing that is working

3 – Applied correctly they can help in backing up any statements you may be making when answering questions

4 – A great way to gain marks

This can also be easily done by setting up some email alerts from reputable online sources such as Marketing Week. That way the examples are coming to you. Just make sure they a relevant and can be referenced!

Before diving right into your answers wholeheartedly it is much better to provide a basic structure and highlight the main points you want to get across.

I find that using bullet points is the best way to do this, which you can use as markers in order to make sure you maintain focus in your answers as well as covering all the most important elements –these may include;

Real-life examples.

Models and theory.

Specific references.

The main titles and headings required.

Most importantly the main points for context to cover within your answer.

Once you have bullet-pointed each answer, you should then be able to start to add more and more content, making each answer relevant to the question posed and the requirements of the syllabus.

If you have not done your research you may struggle with this point and one thing to avoid would be a question that rambles on and doesn’t get to the main elements quickly enough, wasting valuable word space.

A lot of people forget about the presentation, to which 10% of the overall marks can be attributed to. The best rule here is to think; if it’s easy to read, it’s easy to mark!

For each task, there will be a requirement to structure your answers to a specific style (usually in a report format or as a briefing paper or marketing plan). You’d be mad not to stick to these styles.

You want your assignment to stand out for all the right reasons, so using tables, images and screenshots does not only enhance your answer but makes an entire assignment much easier to read, understand and again… mark!

A simple point but a big one. Always, always, always, reference your work and give credit to those that deserve it.

If you are unsure how to do this, you need to review the Harvard Referencing system… ask Google. This must be done throughout your assignment as well as at the back.

Sometimes you can go copy blind, covering the same questions over and over again, so it will do you no harm to get some feedback from a tutor, your accredited study centre or even a work colleague, just to give you peace of mind that;

a) You’ve answered each question

b) It makes sense holistically

c) It is easy to read and well-presented

d) Nothing is obviously missing

Now it’s your turn. Take a few hours and read the assignment, then reread it and read it backwards. This is a great trick in spotting any spelling mistakes a spell checker may not catch – if you’re like me and a terrible speller!

One tip here- Make sure your name is NEVER on any part of the assignment, use a fake name or a job title instead.

Make sure you leave enough time (a few days) between the deadline and when you actually complete your assignment as you never know what may happen – email bounces back, sent directly to a junk folder, pigeon didn’t arrive in time. This way you have at least a day to rectify the situation and not just a few hours or even minutes

The final hidden step (number 15)

Relax and celebrate the fact you have completed your assignment, which is an achievement in itself. Well done you!

I hope you’ve found these steps useful and if any of them are unclear, let’s chat about it and clear it up so you can get on with passing your Marketing Qualification.

• Qualifications

Recent Posts

Study, Plan and Pass… Repeat

Getting The (Exam) Timing Right

To Learn or… to Learn, that is the Question?

Temporary Menu

Three-Day LIVE Summit with 10+ Ecommerce Trailblazers.

• Skip to primary navigation
• Skip to main content

A magazine for young entrepreneurs

The best advice in entrepreneurship

Subscribe for exclusive access, how to create a marketing plan in 2024 (template + examples).

Written by Jesse Sumrak | May 28, 2024

Comments -->

Get real-time frameworks, tools, and inspiration to start and build your business. Subscribe here

Marketing is an often misunderstood profession. Peers often stereotype marketing with massive budgets, loosey-goosey timelines, haphazard tactics, high-profile influencers, and Snapchat filters. In reality, modern marketing plans are more complex and orchestrated than a Premier League-winning football team.

Businesses have big goals to hit and fine margins to walk—and they need realistic, yet imaginative, marketing plans to make it happen. Sure, bigger companies can spend all willy-nilly hiring Taylor Swift for a commercial op and dropping a quarter million on Facebook advertising, but small businesses and startups have to get downright strategic with every dollar they spend.

If your business is trying to stretch every penny, you’ve come to the right place. This article will show you how to create a marketing plan in 2024 that actually works with a down-to-earth budget. We’ve included step-by-step actions, outlines, examples, and more to give you everything you need to take an idea to the market with laser precision.

Table of Contents

What is a marketing plan?

How to create a marketing plan

Marketing plan template

Marketing plan example

Marketing Plan FAQs

What Is a Marketing Plan?

A marketing plan is a documented roadmap for how you plan to drive awareness, sales, signups, attendance, or other marketing initiatives. It outlines your KPIs, budget, and timeline, dictating everything from the critical milestones to the nitty-gritty to-do items.

Marketing plans come in all shapes and sizes. You could build an overarching marketing plan to document and guide your entire department’s annual goals and strategies for the upcoming year. Or you might create a marketing plan detailing the launch strategy for the brand-new product release coming out next quarter. Big plans can even include small plans, just like an adorable collection of Russian nesting dolls.

Plans can be short, long, fat, or thin—just remember what your plan is trying to accomplish. If you’re trying to pitch an idea to a team of venture capitalists or a local bank, you might need a chunky document with accompanying spreadsheets and financial figures. However, if you’re trying to communicate the plan to your marketing team leads, you’ll want to skip straight to the point with tactics, deadlines, and deliverables.

Regardless of your use case, the next section will give you the building blocks you need to create a marketing plan that works.

How to Create a Marketing Plan

This section will show you the 7-step process to creating a marketing plan. Plans are fluid and versatile, so we don’t recommend filling out one of these with pen and paper—get your eraser ready because a marketing plan is never perfect from the get-go.

Here’s an overview of the 7-step process:

• Establish Your Marketing Goal
• Identify Your Audience and Competitors
• Set Your Marketing Budget
• Determine Your Deadline(s)
• Pick Your Marketing Channels and Tactics
• Outline the To-Do List and Make Assignments
• Track Performance and Review Analytics

Don’t worry too much about making it all nice and pretty right now. Later, you can use our provided marketing outline to copy, paste, and format a more articulated version for widespread distribution. For now, just focus on hashing out each section and answering the thought-provoking questions.

1. Establish Your Marketing Goal

Define exactly what you’re trying to achieve. Do you want to drive more sales? How much? What about recurring customers? How many? Do you need to increase brand awareness? To whom and by how much?

Work out the details of what you want to accomplish, why, and how you’re going to measure it. Establish your KPIs early on to measure the success of your marketing campaign. You’ll refer to these numbers throughout the rest of your marketing plan, so get specific.

For example, how many website visitors you’re trying to drive will affect your marketing budget, deadlines, and tactics. And if you’re targeting a specific demographic, you may need to engage different marketing teams to use the appropriate channels and messaging.

Fine-tune your marketing goal so that you can communicate it simply in a single sentence. For example: “The goal is to drive 25,000 key decision-makers to the new product page by the end of October with a limited marketing budget of $75,000.”

2. Identify Your Audience and Competitors

Explain who this campaign is targeting. If you’ve already built out your buyer personas, you’ll just plug in the persona appropriate to this campaign. However, if this is your first time thinking long and hard about your target audience, really get to know the person you’re marketing to.

Depending on your product, industry, and market, you’ll want to know demographics like:

• Marital status

These details help you identify a broad audience, but you’ll want to narrow it down with psychographics.

Psychographics dig deeper . They cover your audience’s:

• Influencers
• Shopping behaviors

Demographics explain the “who,” while psychographics explain the “why.”

Think about if you were trying to sell a baseball glove. How you market that glove is going to be very different depending on the buyer. Are your messaging and channels targeting a college athlete, recreational youngster, mom, dad, or low-income family? It’s hard to know what to say and how to say it unless you know who you’re talking to.

Don’t just gloss over this section. Without a target audience, you’ll be blindly throwing darts at a board—sure, some plans might work out, but it’ll come down less to strategy and more to sheer luck. A target audience and replicable formula make your success a science and not a game of Russian roulette.

Once you’ve identified your audience, you need to figure out who’s also targeted the same people. Competition research is a way to understand who you are up against for eyeballs, SEO rankings, and influence, but it also can serve as an opportunity to fill gaps in our needs that your competitors are missing.

One easy way to do this is to look at comment sections or reviews of similar companies in your industry. Look for:

• Frequent complaints about product design.
• Consistent issues with customer service.
• Ads or branding language that falls flat.
• If the competitor hasn’t made a product their customers are asking for.

By identifying your competitor’s weaknesses or gaps their missing with their customers, you’ll have a treasure trove of marketing copy to use in order to differentiate your business from the pack.

3. Set Your Marketing Budget

Marketing plans need budget constraints. Without a cap, plans could hypothetically include:

• 60-second Super Bowl commercial
• Cristiano Ronaldo as a celebrity endorser
• Billboard advertisements along the entirety of Route 66

For most startups, that’s just not a possibility.

And it’s not where the magic happens. Powerful marketing plans turn tiny marketing budgets into impressive ROI. They prioritize the right channels, messaging, and tactics to stretch every dollar to the max.

Decide beforehand how much budget you’ll need to allocate to meet the goals you set in Step 1. When push comes to shove, you may need to throw additional money at the campaign later to get it across the finish line, but stay strong and do your best to create a marketing plan that works with the budget constraints.

Tight on budget but full on creativity? Check out our Small Business Marketing Guide: From Scratch to Success .

4. Determine Your Deadline(s)

Deadlines create the boundaries to your marketing campaign—you can’t have a plan without them. No deadlines mean there’s a never-ending period to achieve your objective, and it’s probably not a good idea to have a 20-year free pass to accomplish that sales goal you set.

Set your deadline. Be realistic, but also be ambitious. The faster you achieve this goal, the faster you can move on to the next one—and each progressive goal should be moving your business forward.

Establish the final deadline for achieving your primary KPI. Then, set the necessary milestones along the journey. For example, you might set milestones for launching different aspects of your campaign, such as hosting 4 webinars, publishing 10 supporting blog posts, or earning a callout in 2 prime news outlets.

Finally, set the start date for when you’ll need to get the ball rolling to meet your deadlines. Don’t assume it’s ASAP—you might have a few weeks to get your ducks in a row instead of immediately heading off into a chaotic marketing battle.

5. Pick Your Marketing Channels and Tactics

This is arguably the funnest part of creating a marketing plan. This is the step where you get to choose the channels, tactics, and deliverables. The right channels and tactics will vary depending on your audience and product or service, but here are the most popular ones to consider:

• Email Marketing: Email marketing is one of the tried-and-true tactics of the digital marketing world. It generates an average ROI of $40 for every $1 invested —you can’t get much more bang for your buck than that. (Check out our complete email masterclass to learn how to conquer this lucrative channel.)
• Social Media Marketing: Whether you’re running organic strategies or targeted paid campaigns , social media marketing is an excellent modern-day tactic for reaching consumers where they’re most comfortable: Instagram, Facebook, Snapchat, YouTube, or TikTok.
• PPC Marketing: Pay-per-click (PPC) marketing lets you run advertising campaigns on search engine pages and other websites across the internet. It’s a competitive way to get your content in front of the right eyeballs.
• Content Marketing: Content marketing paired with a solid search engine optimization (SEO) strategy is a long-term tactic that can drive organic traffic (read: free) to your website for years to come.

And do you know what all these channels have in common? They each give you the ability to monitor your results and track your progress to prove if a channel is worth your time and money. Unlike traditional outbound advertising and its estimated impressions and influence, you know exactly what you’re getting with these digital marketing strategies.

6. Outline the To-Do List and Make Assignments

Here’s where you get into the nitty-gritty of your marketing plan. Step 6 is where you’ll outline everything that needs to get done:

• Launch meeting
• Recurring meetings and syncs
• Creative assets
• Promotional channels
• Post-mortems

And that’s just the start. Outline everything that needs to happen to make your plan a reality. Once you know what needs to happen, it’s time to start making assignments. Someone needs to be responsible for every deliverable.

Here’s where you may run into roadblocks. You may discover that your creative team is overwhelmed and won’t be able to handle the creative requests until later, or you may find that other email campaigns or social media advertisements are the top priority.

If that’s the case, go back to Step 4 to revisit your timeline. Make adjustments to ensure there’s bandwidth available to make your marketing plan a reality.

7. Track Performance and Review Analytics

No marketing plan will go off without a hitch. That’s why you need your ear to the ground to understand what’s working. Through analytic tools, you can understand if your marketing plan’s target audience, messaging, or creative needs adjusting. Thankfully, most digital tactics allow you to do this on the fly.

Make sure you familiarize yourself with these basic marketing analytics tools:

• Facebook Ads Manager
• Google Analytics
• Google Search Console
• Semrush or Ahrefs for SEO

For more on analytics, read our marketing metrics guide .

Marketing Plan Template (Copy/Paste)

Marketing Plan Template: [Name of Project]

Marketing Plan Example (Filled Out)

Here’s a fake content marketing plan example for a fictitious shoe company.

Marketing Plan Template: [Project Zeus Running Collection]

Marketing Goal Drive $200,000 in sales for the new Zeus running collection within the first 4 months of launch day.

Target Audience The primary audience is 35 to 50-year-old male recreational runners who tend to run 30-40 miles a week at an average page of 8:00-10:00 minutes per mile. They’re not overly competitive, but they like to race 5K and 10K races occasionally throughout the year and are always trying to beat their personal best. Many have experienced mild injuries over the last few years that the Zeus Running Collection can help alleviate.

Marketing Budget We have a budget of $40,000 for the initial launch period. If we can prove out the Zeus Running Collection, we’ll allocate additional budget after the first 4 months.

• Launch Day: June 1
• Marketing Assets Ready to Go: May 28
• Pre-Launch Teaser: May 24
• Creative Assets Finished: May 21
• Product Beta Tester Reviews Submitted: May 10
• Written Content Creation Period: April 12 – May 7
• Enlist Beta Testers: April 12
• Project Kickoff Meeting: April 5

Marketing Tactics

• Social Media Marketing: Target runners on Instagram and Facebook with paid ads featuring our endorsed runner racing in the shoe.
• Email Marketing: Email existing customers with a 15% off discount code on the new Zeus Running Collection. Email prospects with a link to the product breakdown page with a code for free shipping.

Responsibilities and Assignments

• Lizzy K: Creative assets
• Mark B: Blog post announcement + product page
• Spencer S: Beta tester outreach
• Larry G: Email and social media marketing campaigns
• Carly M: Project manager

Do I need to write a marketing plan for everything?

As stated earlier, marketing plans can come in all shapes and sizes. But that doesn't mean you need one for every single Facebook ad or whitepaper your team creates. The best marketing plans serve as a source of truth for your team to reach a goal. Within the marketing plan, you should have enough wiggle room to adjust your strategy and tactics. Marketing is an art and science, so there are bound to be surprises once you start executing your plan.

How do I know if my marketing plan is a success?

One of the most common mistakes marketers make is creating a seemingly perfect marketing plan and then going off script as soon as there's a sign of trouble or distraction. Using the SMART goal method (specific, measurable, achievable, relevant, and time bound) is a simple way to ensure your marketing plan is applicable. Every marketing plan should be a success, whether you hit your goal or not, because you'll learn something new about your customer, tactics, and business throughout the process.

Who should make a marketing plan?

If you're reading this article, ideally you. A marketing manager or marketing team member typically writes marketing plans, but marketing strategy should start at an enterprise level. The more people understand the marketing plan for your business, the more you can work together (not in silos) to achieve a common goal. You'll see this happen in larger organizations where the marketing team works plan that the product or sales team have no idea about.

Plan It Out—Make It Happen

Every great campaign starts with an even better plan. Don’t leave your startup’s success up to chance—give it all the thought and attention you can.

With the right plan in place, you won’t be crossing your fingers on launch day or during the quarterly review. You’ll be sitting confidently, knowing that everything is running according to plan.

Need a high-level plan for your startup? We got you covered with our foundr+. Get access for $1. .

About Jesse Sumrak

Jesse Sumrak is a writing zealot focused on creating killer content. He’s spent almost a decade writing about startup, marketing, and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped business. A writer by day and a peak bagger by night (and early early morning), you can usually find Jesse preparing for the apocalypse on a precipitous peak somewhere in the Rocky Mountains of Colorado.

Related Posts

Email Marketing Automation: Tools and Strategies for 2024

How to Find Influencers: 6 Ways to Discover Your Perfect Brand Advocate

What Is UGC and Why It’s a Must-Have for Your Brand

Ad Expert Phoenix Ha on How to Make Creative Ads without Breaking Your Budget

14 Punchy TikTok Marketing Strategies to Amplify Your Growth

How to Grow Your YouTube Channel and Gain Subscribers Quickly

How to Get More Views on Snapchat with These 12 Tactics

12 Instagram Growth Hacks For More Engaged Followers (Without Running Ads)

Create Viral Infographics That Boost Your Organic Traffic

How to Create a Video Sales Letter (Tips and Tricks from a 7-Figure Copywriter)

How to Write a Sales Email That Converts in 2024

What Is a Media Kit: How to Make One in 2024 (With Examples)

Namestorming: How to Choose a Brand Name in 20 Minutes or Less

10 Ways to Increase Brand Awareness without Increasing Your Budget

What Is a Content Creator? A Deep Dive Into This Evolving Industry

FREE TRAINING FROM LEGIT FOUNDERS

Actionable Strategies for Starting & Growing Any Business.

How to Write an Advertisement: A Complete Guide for Students and Teachers

As with persuasive texts in general, advertisements can take many forms – from billboards and radio jingles to movie trailers and pop-ups on your computer.

In this guide, we’ll work towards writing a standard magazine-format advertisement known as the print ad. Print ads are text-heavy enough to provide something meaty for our students to get their teeth into. Though advertisers are increasingly overlooking print ads in favor of more trackable and often cheaper digital forms of advertising, the same strategies and techniques can apply to both.

Likewise, strategies such as emotive language and other persuasive devices are essential when writing ads. Much of the writing advice that follows applies to the other persuasive texts , which can also be found on our site. Be sure to check it out, also.

Let’s explore the structure and persuasive elements that make an advertisement successful. These elements combine to make us think and act favourably about a service or product. So let’s get into it and learn how to write an advertisement.

A COMPLETE UNIT ON ADVERTISING FOR TEACHERS & STUDENTS

Teach your students essential  MEDIA LITERACY SKILLS  with this  COMPLETE UNIT  on  ADVERTISING.  It’s packed with  ENGAGING, INFORMATIVE & FUN  activities to teach students the persuasive techniques to  READ ADVERTS  and the skills to  WRITE ADVERTS.

This  COMPLETE UNIT OF WORK  will take your students from zero to hero over  FIVE STRATEGIC LESSONS  covered.

PERSUASIVE TECHNIQUES TUTORIAL VIDEO (2:20)

STRUCTURE AND FEATURES OF ADVERTISEMENTS (PERSUASIVE ELEMENTS)

For students to create their own advertisements and successfully employ the various persuasive techniques, they’ll first need to develop a clear understanding of an advertisement’s underlying structure. We’ll explore the primary structural elements and features of advertisements, though the order of how these appear varies from advert to advert. Here, we’ll take a look at the following persuasive text elements.

• Call to Action

THE BRAND NAME AS A PERSUASIVE ELEMENT

The brand name of the product or service frequently comes at the top of the advertisement – though not always. One of the first tasks for students when writing their own advertisement is to decide on a name for their product or service.

Please encourage students to select a name that reflects the product, service, or values they wish to present to their audience.

Brand names have evolved from being wordy and aspirational to very short and snappy since the inception of the internet, so they can be found easily on a search engine.

BRAND NAME CONSIDERATIONS

• What are the names of similar already existing products or services?
• Does the name look and sound good?
• Is the name short, punchy, and memorable?
• Does it evoke a feeling or an idea?
• Is it distinctive and original?

THE AUDIENCE AS A PERSUASIVE ELEMENT

An advertisement’s target audience may not always be immediately apparent and often needs to be inferred through language and imagery choices made by the writer.

However, who the target audience does need to be decided before writing as it will inform subsequent choices on the use of language (e.g. pronouns, tone, etc.) and imagery.

There are several ways to help students determine their target audience. A good starting place is for them to consider creating a target persona, a fictional character who represents the type of person their product or service is aimed at.

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

An effective print advertisement presents a product or service in an appealing manner. It quickly conveys essential information about that product or service. It will include a clear and specific offer and also provide the information required for the reader to act on that offer.

Once we have the brand name sorted and the audience defined, it’s time to look at the critical structural elements to consider when writing an ad. It’s important to note that not every element will be used in every ad, but the following model serves well for writing most print advertisements.

THE HEADLINE AS A PERSUASIVE ELEMENT

The ad headline should provide a short, snappy preview of what the reader will find in the copy. A good headline grabs the potential customer’s attention and makes them want to read the rest of the ad. There are several tried and tested means of writing a good headline. Here are 3 of the most effective:

The Problem/Solution Headline – This headline details a problem a potential customer may be facing and offers the solution in the form of the product or service. For example: Tired? Sluggish? Overweight? Excero Bike Gets You Where You Need to Go, Fast!

The Testimonial Headline – This headline uses a quote from a customer’s positive review to help sell the product or service. The testimonial allows the potential customer to see some ‘proof’ upfront before buying. “With the Excero Bike, I lost 15lbs in 15 days. I’m now thinner, fitter, and much, much happier!”

The Question Headline – This headline asks a question that the target customer will be seeking an answer to, for example, “Are you paying too much for your x?” Are You Paying Too Much for Your Gym Membership?

THE LOGO AS A PERSUASIVE ELEMENT

Logos are visual representations of a brand and are used to help promote a range of products and services under a single umbrella and also to allow for quick identification by the reader. They are more of a design element than a writing one.

THE SLOGAN AS A PERSUASIVE ELEMENT

A slogan is a phrase or a short sentence used to represent or sell a particular brand. Usually, they’re designed to be short and snappy to help make them more memorable for readers. Slogans often use alliteration, rhyme, puns, or other figurative language techniques to make their message more memorable.

THE OFFER AS A PERSUASIVE ELEMENT

A good print ad makes readers an offer. This is usually in the form of a benefit the potential customer will gain or a motivating reason for finding out more about the product or service.

The Offer acts as a ‘hook’ that maintains the reader’s focus and draws them into the body of the ad. It can take the form of a time-limited discount or a 2-for-1 offer, etc. This Week Only – 25% Off!

Offers can also form part of the Call to Action at the end of the ad – more details on this soon.

THE BODY COPY AS A PERSUASIVE ELEMENT

Good body text (or body copy) in an ad is well-organized and quickly gets to the point. Readers want to get the necessary information with minimum effort. For the writer, this requires skill, patience, and much editing. There are several different types of body copy that students need to consider when writing their ads. Let’s take a look at 5 of these:

Factual – Factual copy gives the reader just enough factual information about the product or service to persuade them that it’s worth buying.

Humor – Using humor is a tried-and-tested means of making an ad memorable. To use it successfully, students will need to have an excellent understanding of their target audience.

Narrative – This copy tells a story as a way to draw the customer in. Many people are resistant to direct selling. Narrative copy uses the power of storytelling to build a connection with the customer to ‘soft sell’ to them.

Testimonial – While testimonial content usually comes from a customer, it can also come from experts, celebrities, or any kind of spokesperson. The testimonial is based on what the customer or spokesperson liked about the product or service. Testimonials are often woven into the humanity of the ad. This copy appeals to emotions. Rather than boasting directly of the benefits of the product or service, this type of ad evokes the senses and appeals to emotions.

The body copy might include details of available products or services, special offers, or specific information the advertiser wants potential customers to know. Subheadings and bullet points can help organize the text and make information easier to find. Texts should be short and easy to read. Walls of text can be off-putting; if the language is too complex, it may turn off potential customers.

THE CALL TO ACTION AS A PERSUASIVE ELEMENT

The Call to Action or CTA frequently comes at the end of the advertisement. It’s usually made up of a few sentences that invite the reader to take a specific action. This action might take the form of buying the product, sharing contact information, or, in the case of an online ad, clicking on a link to find out more about the product or service.

Call to action Contexts:

• An electronics company encouraging readers to buy their new computer
• A helpline requesting readers to call a number
• A political party urging readers to vote for them in an upcoming election
• A travel agent appealing to readers to book
• A travel agent appealing to readers to book their next holiday through them

There are many ways to write a CTA but some effective strategies that are commonly used include:

• Start with strong action words urging the reader to take action, e.g. Join, Discover, Order, Subscribe, Buy , etc.
• Let the reader know precisely what you want them to do.
• Ensure the necessary contact details are included, e.g. address, email, website address, phone numbers, etc.
• Motivate the reader to take action through the use of promotional offers, e.g. Get 50% off or Book your free consultation today!
• Provide a reason to take action by communicating the benefits, e.g. Losing weight, Saving money, Performing better, etc.
• Use numbers to appeal to the reader, e.g. Save 20% on your next video, Now with 33% extra free! etc.
• Make your audience an offer they can’t refuse, e.g. Book Your School Marketing and Promotion Analysis today – No Strings Attached.
• Create a sense of urgency by limiting a special offer in some way, e.g. 25% off for the first 100 customers, Free T-shirt if booked today, Buy 2 get 1 free this month only , etc.

PERSUASIVE DEVICES

The use of persuasive devices is an essential aspect of writing an advertisement. Our students must clearly understand the following strategies to confidently produce an advertisement that works.

ALLITERATION IN ADVERTISING

This is a literary device that involves the repetition of the initial letter or sound of consecutive words or words near each other. It’s more commonly associated with poetry than nonfiction text types; however, it is also a popular technique used in advertising. Alliteration can help make brand names more memorable. Examples abound, e.g. PayPal, Coca-Cola, Range Rover, and Krispy Kreme, to name but a few.

It’s not just in company names that you’ll find alliteration at work, though. We can also see alliteration alive in slogans such as:

The best four by four by far – Land Rover

Made to make your mouth water – Opal Fruits

Greyhound going great – Greyhound

Don’t dream it. Drive It. – Jaguar

EMOTIVE LANGUAGE

Using emotive language involves deliberately choosing words to provoke an emotional response in the reader. Different ways exist to express the same idea.

We can choose to put a positive, neutral, or negative spin on the same event through the words we select. For example:

Positive: She triumphed gloriously against stiff competition in the spelling bee.

Neutral: She won the spelling bee.

Negative: She received first prize in the poorly attended minor-league spelling bee.

Asking questions can help to engage the reader and persuade them to come to the desired conclusion by themselves. This is the ad equivalent of the ‘show, don’t tell’ mantra employed by fiction writers.

As with all the techniques and strategies, this technique must be used with care. It can have the opposite of the desired effect, such as building resistance in the reader, if used carelessly. Students should avoid making hyperbolic suggestions with their rhetorical questions. For example, the question “Want to lose 50lbs in 2 weeks?” implies a highly exaggerated claim that most intelligent readers will not believe. In this instance, the rhetorical question detracts from the ad’s effectiveness rather than enhances it.

The most important thing for students to remember when using this technique is that they should only ask rhetorical questions in their ads when they can predict with a reasonable degree of certainty what the answer will be in the reader’s mind. Nine times out of ten, that answer should be a simple yes. Questions should be straightforward, as should the answers they generate.

Advertisers know that we usually need to see or hear things several times before we’ll remember them. Also, the reader is more likely to believe something true the more frequently they hear it. For these reasons, advertisements rely heavily on repetition to drive their message home.

In advertising, the repetition of certain keywords or phrases is used to emphasize a specific idea or emotion. When used well, it can increase the overall effectiveness of an ad. However, students should be careful not to bore the reader. Repetition should always be used strategically.

Repetition doesn’t just involve the repeating of words. It can also include repeating colors and images.

Here are some examples of repetition at work.

ADVERTISING WRITING TIPS FOR STUDENTS

• Carefully Consider the recount TYPE and AUDIENCE before writing.
• Keep the title simple, e.g. My First Day at High School
• Organize the text using paragraphs, e.g. a new paragraph for each section. Use the first orientation paragraph to set the scene by introducing characters, setting, and context.
• Write the recount in chronological order – the order in which things happened and keep it in the past tense – relating events that have already happened.
• Choose the correct perspective from which to write the recount, e.g. personal recounts will be told from a first-person perspective (e.g. I, me, etc.). Factual recounts are most often told from the third-person perspective (e.g. she, he, they, etc.).
• Use time connectives to help organize the text and link the different sections of the recount together.
• Avoid repetitive use of language like then x, then y, and then z.”
• Aim to draw the reader into the action by using descriptive and figurative language
• Focus on the most critical/exciting parts.
• Use plenty of detail but ensure it is relevant to the purpose of the recount.

PERSUASIVE VOCABULARY

Vocabulary can elicit an emotional response beyond the literal meaning of the words used. When students understand this, they understand a powerful tool of persuasion.

PERSUASIVE ADVERTISING STRATEGIES

The Pain Solution: Persuades by highlighting a problem and suggesting a solution.

The Bandwagon: Persuades to do, think, or buy something because it is popular or because “everyone” is doing it.

The Testimonial: Persuades by using a previous customer or famous person to endorse a product or idea.

The Logical Appeal: Persuades by using reason, usually in the form of a claim backed by supporting evidence.

The Emotional Appeal: Persuades using words that appeal to emotions instead of logic or reason.

The Youth Appeal: Persuades by suggesting you’ll feel younger and more energetic using this product or service.

The Romantic Appeal: Persuades the reader by invoking the powerful and inspiring feelings of love.

The Empathy Appeal: Persuades the reader by encouraging them to identify with the plight of another.

The Testimonial: Persuades the reader by using a previous customer or famous person to endorse a product or idea

THE ROLE OF IMAGES IN AN ADVERTISEMENT

It’s a competitive world out there! Advertisements must catch and hold attention in an overwhelmingly noisy world, and images are a powerful means of doing this. Photos, pictures, diagrams, logos, color schemes – the visual look of an ad is as important as the text and, in some cases, more important!

Interesting images capture interest. They can intrigue the reader and encourage them to read the text they accompany.

Images also help the reader visualize the product or service offered. Advertising space can be expensive, and, as the old adage has it, a picture tells a thousand words. Images help advertisers make the most of their advertising real estate.

Students should carefully choose (or create) images to accompany their text. They should ensure that images are relevant and appropriate for their selling audience. They should look natural and genuine rather than posed.

Students can create their own images using their cell phones or graphic designer apps such as Canva .

This is our complete guide on writing an advertisement for students, and be sure to browse all our persuasive articles whilst you are here. Finally, we also have a complete unit of work on advertising for students and teachers that can be found here.

PERSUASIVE DEVICES TUTORIAL VIDEO

OTHER ARTICLES RELATED TO HOW TO WRITE AN ADVERTISEMENT

How to Write Perfect Persuasive Essays in 5 Simple Steps

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

Teaching Fact and Opinion

Resources: Discussions and Assignments

Module 13 assignment: marketing mix examples.

Open Pedagogy Assignments are assignments in which students use their agency and creativity to create knowledge artifacts that can support their own learning, their classmates’ learning, and the learning of students around the world. (See this peer-reviewed article for more details.) The assignment on this page is aligned to the learning outcomes of Introduction to Business and we’ve identified the module where the reading appears. All of the assignments can be created with a cell phone camera or any video recording device, Google or Word documents, and your learning management system.

In the Marketing Function module, we cover the 4Ps: Products, Promotion, Place, and Price. Even if you haven’t had experience with marketing, you have a lot of experience as a customer. What is the marketing mix of one of your favorite brand? Think of the marketing mix as a recipe that can be adjusted—through small adjustments or dramatic changes—to support broader company goals.

Using your cell phone or any other recording device, create a short video about the 4Ps of one of your favorite products. You don’t have to edit or create a professional-grade film. You’ve most likely have done this type of recording already on social media, so feel free to use the same informal conversational tone.

Do an internet search for a product of your choice. Research for areas of their website where they mention details about their products, promotions, places, and price. Think of your audience as fellow students who are interested to learn about these ideas because they want to learn important marketing concepts. In your video, you can address the following:

• What are some interesting points on the website about the product?
• What are their promotions? What’s the price? Where can you find the product?
• If you have had experience with the company of your choice, and you feel comfortable sharing your experience, tell your audience what worked or didn’t work for you about their marketing. What can they improve?

A Note To Teachers: For this assignment, the first term students will be creating the videos, and then the next term’s students can respond to the videos. After you have two terms of examples, use the best three from the batch as examples and start the process over again. Using the videos as starting points for OL discussion boards may work as well. If you are using the Salty Paws Case Study, you could refer back to that assignment as guidance for your students who may be learning these concepts for the first time.

• Open Pedagogy Assignment: Marketing Mix Examples. Authored by : Lumen Learning. License : CC BY: Attribution

Home » Blog » Digital Marketing » 10 Ways to Improve Your Digital Marketing Assignment Writing Skills

10 Ways to Improve Your Digital Marketing Assignment Writing Skills

Are you overwhelmed with digital marketing assignments with your poor academic writing skills? If so, read everything you need to know to improve your digital marketing assignment writing skills in the upcoming lines. 

In the current century, digitalisation has taken over every aspect of our lives, and its advancement is rapidly increasing, including marketing. Marketing is one of the essential aspects of today’s era, mainly digital marketing. 

What is digital marketing? Digital marketing is a crucial component of traditional marketing techniques in which marketers use online-based digital technology containing mobile devices, personal computers, and laptops for running digital marketing campaigns through social media marketing and websites while using the internet.

Also, developing new strategies and digital marketing plans for online marketing and online advertising products. 

According to Oxford Reference: 

“Using digital technologies such as websites and multimedia, e-mail and digital media including mobile, and wireless, and delivering digital television for promotion, development, and distribution of a brand product and services is called Digital Marketing.”

Ever-Rising Scope of Digital Marketing 

Marketing is the most essential part of our society, and no business or brand can be successful without it. As a dynamic and promising career, digital marketing is increasing rapidly. In any case, you have seen ads on the Internet like “ do my chemistry homework ” or something similar, this is an example of marketing in fast-growing niches.

Noble Desktop represents its growing charm:

“The field of digital marketing is projected to grow up to a 10% growth rate from 2021 to 2031, with advancements in artificial intelligence, email marketing and content marketing, virtual and augmented reality for driving more revenue. Digital marketers increase the average wage of a beginner is $51,000 with 0-1 years of experience, $55,000 for 1-3 years, $61,000 for 4-6 years, and $68,000 for 7-9 years.”

All the facts and figures attracted many students to specialising in marketing, and most of them enrolled in digital marketing courses, seeking employment in sales and marketing. Even some of those who come without any prior background in marketing eventually learn the skills and knowledge to make ends meet by working in marketing departments. 

But when they encounter assignment writing, they find it hard to manage and seek a detailed guide and some proven tips. Furthermore, they can also get help from assignment writing services to tackle all the assignment writing hurdles. 

10 Tips to Improve Your Digital Marketing Assignment Writing Skills

Yes, you can get professional help from Digital Marketing Assignment writers to make your writing process effortless. But before that, you can follow our top 10 ways to improve your digital marketing assignment writing skills to get high scores. So let’s first with the most essential one: 

1. Know the Prompt and Instructions

Before you get started, it is essential that you have a complete understanding of the question that is being asked in the assignment. To understand the prompt, read it multiple times and focus on the critical phrases and action words.

Also, look over other instructions that mention the guidelines. If you find something confusing, ask your professor through email or communication for better calcification. 

2. Plan Your Digital Marketing Writing Process 

Most of the students skip this part and then try to complete the assignment with ambiguous planning till the date of submission. Therefore, it is crucial to make a schedule or a plan by dividing your whole process into small sections.

RMIT University Library represented a writing process planning followed by multiple steps from analysis to submission, shown below. 

This section will allow you to address your research question logically. You can also make a Grant chart of sculling assignments by giving these tasks a dedicated time to complete them. 

3. Choose Topics Wisely 

Topic selection seems like a tiny step in writing a digital marketing assignment, but it is the only step determining the rest of the assignment writing process. Because a wrong topic selection creates difficulties for your assignment completion, this is why students should give their full attention while selecting a topic.

For this purpose, you need to consider the following aspects: 

• Your personal interest and expertise 
• Fulfil the assignment requirements 
• Your instructor’s expectations and suggestions 
• Available research sources 
• Complete before the due date 

Further, here are some digital marketing fields you can consider to choose the topics:

• PPC (Pay Per Click) Advertising
• Social Media Marketing
• Email Marketing
• Search Engine Optimization (SEO)
• Content Marketing
• Affiliate Marketing
• Influencer Marketing

By focusing on these steps, you will be able to select the best topic on which you can write your assignment easily. 

4. Brainstorming and Mind Mapping 

After selecting a topic, critically think about the topic, gather more and more digital marketing project ideas related to the prompt and then create a mind map. In this step, just sketch your brain, thinking about how your mind relates your ideas with the main topic. For generating a strong mind map, develop three to four main ideas around the subject matter. 

Draw lines by connecting each map idea to its supporting details and brainstorm digital marketing assignment ideas, tasks, and questions for each. As a sample, you can see the below mind map example presented by Agus Masrianto in “Model for Improving Firm Digital Marketing Capabilities Based on Adoption Eco-system Readiness and Digital Transformation.”

5. Conduct Extensive Research 

Conduct extensive keyword research on your specific topic to cover every query relevant to the subject matter. While doing research, collect both types of data: 

• Primary information 
• Secondary information 

Your primary data is first-hand data for better evaluation that comes from your self-observation. On the other hand, utilise secondary sources of information, which include internet search engines, library books, encyclopaedias and databases. 

6. Follow a Global Assignment Structure 

While writing any type of assignment, from essay to case study, there is a general digital marketing assignment structure that is standard to compose an effective academic paper. It includes three main sections: 

• Introduction
• Main body paragraph 

Conclusion 

Begin with a captivating introduction by stating your personal statement, continue it with a detailed explanation in the main body paragraph, and finally, conclude your assignment on digital marketing by summarising all the key points and emphasising the importance of your topic and its application. 

7. Add Reference and Citations 

If you want to make your work more authentic and trustworthy in front of your reader, then add references and citations. It is one of the best tips that enhance the worth of your assignment. There are different types of citation styles that are mostly used by institutes, such as: 

• Vancouver 
• Chicago 
• Harvard 

But in cases where your professor is guiding you to follow a specific referencing style, then make sure to follow the instructions. 

8. Filtered Your Digital Marketing Assignment 

After completing the writing process, do not submit it for revision multiple times. Filtered your assignment first against minor mistakes you skipped while drafting your work. In this step, look over the following: 

• Grammatical flaws
• Punctuation 
• Capitalisation 
• Typos errors
• Spelling mistakes

After removing all the above mistakes, you create a refined form of your digital marketing assignment to impress your professor. 

9. Check Plagiarism

Plagiarism is the most serious offence that can result in various serious consequences. To overcome all the barriers to stand out from the rest of the class, you must cross-check your content against plagiarism. Checking plagiarism is not a task to handle manually. But for this purpose, you can use a plagiarism checker or a detector. 

Submit your document by uploading it from your computer, or you can also copy and paste content. Go to get a percentage of unique and plagiarism content with just one click. You will get plagiarism reports in just a few seconds. If work is caught as plagiarised somewhere, remove it and create plagiarism-free content. 

10. Ask For Feedback 

Our last tip that makes a big impact is to look for a third eye for a bird’s eye view of your assignment. For this purpose, ask for feedback from your class fellows or any other expert. 

If you want to check your work from a professional in digital marketing, make an impressive email to deliver your message with a humble request and ask for honest feedback. This is the best way to improve your mistakes and learn from your flaws. 

Digital marketing assignment writing is a most technical process because, with the advances of digital marketing, its theory concepts and technologies become more advanced, giving a tough time to most students. Students face many difficulties in understanding its prompts and composing a good piece of paper because of a lack of good academic writing skills. 

If you are one of them and struggling with your assignment on digital marketing, follow the above ways to improve your digital marketing writing assignment skills. But if it still makes you upset, then avail yourself of beneficial assignment writing help from a suitable firm.

About the Author

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to receive our latest articles

Enter your email address:

Delivered by FeedBurner

• Advertising
• Artificial Intelligence
• B2B marketing
• Content marketing
• Cybersecurity
• Digital Marketing
• Facebook Marketing
• Home business
• Instagram marketing
• Lead generation
• LinkedIn Marketing
• online entertainment
• Online Gaming
• Pinterest Marketing
• Real Estate
• Social Media
• Twitter Marketing
• Uncategorized
• Website Marketing

Recent Posts

• Top Social Media Trends Businesses Can’t Ignore in 2024: Insights from Graphic Design Programs
• How to Ensure Success for Your Remote Team
• How Business Process Outsourcing Can Streamline Your Operations
• Beyond the Basics: Elevate Your Website with Expert Design
• The Productivity Payoff: Why Investing in Timekeeping Tools Is a Smart Business Move

Recent Comments

• Odoo Developer on How To Handle a Negative Comment On Social Media
• Keyy_250 on How to Get 1K Likes On Instagram?
• by-aldin-metro on 8 Secrets to Getting More Instagram Followers
• Webtoniq on Top 6 Social Media Tips For Maximum Marketing Impact
• myfollowers on How To Handle a Negative Comment On Social Media

Privacy Overview

Pin it on pinterest.

6 Steps to Create an Outstanding Marketing Plan [Free Templates]

Published: July 23, 2024

Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don't have a marketing plan, email schedule, or social media marketing plan template.

To make creating your plan easier, I've put together a list of what to include. I’ve also compiled a few different strategic marketing plan templates where you can easily fill in the blanks.

In this article, we're going to discuss:

• What should a marketing plan include?

Marketing Plan Timeline

How to create a marketing plan, hubspot’s free marketing plan template, one-page marketing plan template.

• Simple Marketing Plan Generated by AI

Strategy-specific Marketing Plan Templates

• Marketing Campaign Plan
• Digital Marketing Plan
• Product Marketing Plan
• Social Media Marketing Plan

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

• Pre-Sectioned Template
• Completely Customizable
• Example Prompts
• Professionally Designed

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

What should a marketing plan include? [Marketing Plan Outline]

A marketing plan is a roadmap that businesses like yours use to organize, execute, and track their marketing strategy over a given period.

The marketing plan outline we discuss will help you create an effective plan that easily generates buy-in from stakeholders.

Download This Marketing Plan Outline for Free

Marketing plans can get quite granular depending on your industry and how big your digital presence is. This is true whether you're selling to consumers (B2C) or other businesses (B2B).

Despite these nuances, here are the essentials I’ve found should be present in every marketing plan or marketing planner template:

Business Summary

Target Market

Next, consider your target market, or the audience you are trying to reach with your marketing messages. This includes your industries and buyer personas.

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

4 Clever Olympics Marketing Campaigns [+Top Takeaways]

What is a Marketing Plan & How to Write One [+ Examples]

50 Small Business Marketing Ideas for 2024

The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers

Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing

9 Pivotal Marketing Trends to Watch in 2024, According to Experts

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

• Product overview
• All features
• Latest feature release
• App integrations

CAPABILITIES

• project icon Project management
• Project views
• Custom fields
• Status updates
• goal icon Goals and reporting
• Reporting dashboards
• workflow icon Workflows and automation
• portfolio icon Resource management
• Capacity planning
• Time tracking
• my-task icon Admin and security
• Admin console
• asana-intelligence icon Asana AI
• list icon Personal
• premium icon Starter
• briefcase icon Advanced
• Goal management
• Organizational planning
• Campaign management
• Creative production
• Content calendars
• Marketing strategic planning
• Resource planning
• Project intake
• Product launches
• Employee onboarding
• View all uses arrow-right icon
• Project plans
• Team goals & objectives
• Team continuity
• Meeting agenda
• View all templates arrow-right icon
• Work management resources Discover best practices, watch webinars, get insights
• Customer stories See how the world's best organizations drive work innovation with Asana
• Help Center Get lots of tips, tricks, and advice to get the most from Asana
• Asana Academy Sign up for interactive courses and webinars to learn Asana
• Developers Learn more about building apps on the Asana platform
• Community programs Connect with and learn from Asana customers around the world
• Events Find out about upcoming events near you
• Partners Learn more about our partner programs
• Asana for nonprofits Get more information on our nonprofit discount program, and apply.

Featured Reads

• Marketing |
• How to create a winning marketing plan, ...

How to create a winning marketing plan, with 3 examples from world-class teams

A marketing plan helps leaders clearly visualize marketing strategies across channels, so they can ensure every campaign drives pipeline and revenue. In this article you’ll learn eight steps to create a winning marketing plan that brings business-critical goals to life, with examples from word-class teams.

To be successful as a marketer, you have to deliver the pipeline and the revenue.”

In other words—they need a well-crafted marketing plan.

Level up your marketing plan to drive revenue in 2024

Learn how to create the right marketing plan to hit your revenue targets in 2024. Hear best practices from marketing experts, including how to confidently set and hit business goals, socialize marketing plans, and move faster with clearer resourcing.

7 steps to build a comprehensive marketing plan

How do you build the right marketing plan to hit your revenue goals? Follow these eight steps for success:

1. Define your plan

First you need to define each specific component of your plan to ensure stakeholders are aligned on goals, deliverables, resources, and more. Ironing out these details early on ensures your plan supports the right business objectives, and that you have sufficient resources and time to get the job done. 

Get started by asking yourself the following questions: 

What resources do I need? 

What is the vision?

What is the value?

What is the goal?

Who is my audience?

What are my channels?

What is the timeline?

For example, imagine you’re creating an annual marketing plan to improve customer adoption and retention in the next fiscal year. Here’s how you could go through the questions above to ensure you’re ready to move forward with your plan: 

I will need support from the content team, web team, and email team to create targeted content for existing customers. One person on each team will need to be dedicated full-time to this initiative. To achieve this, the marketing team will need an additional $100K in budget and one new headcount. 

What is the vision?  

To create a positive experience for existing customers, address new customer needs, and encourage them to upgrade. We’ll do this by serving them how-to content, new feature updates, information about deals and pricing, and troubleshooting guides. 

According to the Sales Benchmark Index (SBI) , CEOs and go-to-market leaders report that more than 60% of their net-new revenue will come from existing customers in 2023. By retaining and building on the customers we have, we can maintain revenue growth over time. 

To decrease the customer churn rate from 30% to 10%, and increase upgrades from 20% to 30% in the next fiscal year. 

All existing customers. 

The main channel will be email. Supporting marketing channels include the website, blog, YouTube, and social media. 

The first half of the next fiscal year. 

One of the most important things to do as you create your marketing strategy is to identify your target audience . As with all marketing, you need to know who you’re marketing to. If you’re having a hard time determining who exactly your target audience is, try the bullseye targeting framework . The bullseye makes it easy for you to determine who your target audience is by industry, geography, company size, psychographics, demographics, and more.

2. Identify key metrics for success 

Now it’s time to define what key marketing metrics you’ll use to measure success. Your key metrics will help you measure and track the performance of your marketing activities. They’ll also help you understand how your efforts tie back to larger business goals. 

Once you establish key metrics, use a goal-setting framework—like objectives and key results (OKRs) or SMART goals —to fully flush out your marketing objectives. This ensures your targets are as specific as possible, with no ambiguity about what should be accomplished by when. 

Example: If a goal of your marketing plan is to increase email subscriptions and you follow the SMART goal framework (ensuring your objective is specific, measurable, achievable, realistic, and time-bound) your goal might look like this: Increase email subscription rate from 10% to 20% in H1 . 

3. Research your competition 

It’s easy to get caught up in your company’s world, but there’s a lot of value in understanding your competitors . Knowing how they market themselves will help you find opportunities to make your company stand out and capture more market share.

Make sure you’re not duplicating your competitors’ efforts. If you discover a competitor has already executed your idea, then it might be time to go back to the drawing board and brainstorm new ways to differentiate yourself.  By looking at your competitors, you might be surprised at the type of inspiration and opportunities you’ll find.

To stay ahead of market trends, conduct a SWOT analysis for your marketing plan. A SWOT analysis helps you improve your plan by identifying strengths, weaknesses, opportunities, and threats. 

Example: If your competitor launches a social media campaign identical to what you had planned, go back to the drawing board and see how you can build off their campaign. Ask yourself: How can we differentiate our campaign while still getting our message across? What are the weaknesses of their campaign that we can capitalize on? What angles did they not approach?

4. Integrate your marketing efforts

Here’s where the fun comes in. Let’s dive into the different components that go into building a successful marketing plan. You’ll want to make sure your marketing plan includes multiple supporting activities that all add up into a powerful marketing machine. Some marketing plan components include: 

Lead generation

Social media

Product marketing

Public relations

Analyst relations

Customer marketing

Search engine optimization (SEO)

Conversational marketing

Knowing where your consumer base spends the most time is significant for nailing this step. You need to have a solid understanding of your target audience before integrating your marketing efforts. 

Example: If your target audience is executives that spend a lot of time on LinkedIn, focus your social media strategy around placing branded content on LinkedIn. 

5. Differentiate with creative content

Forty-nine percent of marketers say visual images are hugely important to their content strategy. In other words, a clear brand and creative strategy is an essential component to every marketing plan. As you craft your own creative strategy, here are some tips to keep in mind: 

Speak to your audience: When defining your creative strategy, think about your audience—what you want them to feel, think, and do when they see your marketing. Will your audience find your creative work relevant? If your audience can’t relate to your creative work, they won’t feel connected to the story you’re trying to tell. 

Think outside the box: Find innovative ways to engage your audience, whether through video, animations, or interactive graphics. Know what screens your creative work will live on, whether desktop, mobile, or tablet, and make sure they display beautifully and load quickly across every type of device. 

Tie everything back to CTAs: It’s easy to get caught up in the creative process, so it’s important to never lose sight of your ultimate goal: Get your audience to take action. Always find the best way to display strong Calls to Action (CTAs) in your creative work. We live in a visual world—make sure your creative content counts.

Streamline creative production:   Once you’ve established a strong creative strategy, the next step is to bring your strategy to life in the production stage. It’s vital to set up a strong framework for your creative production process to eliminate any unnecessary back and forth and potential bottlenecks. Consider establishing creative request forms , streamlining feedback and approval processes, and taking advantage of integrations that might make your designers’ lives easier.

Example: If your brand is fun and approachable, make sure that shows in your creative efforts. Create designs and CTAs that spark joy, offer entertainment, and alleviate the pressure in choosing a partner.

6. Operationalize your marketing plan

Turn your plan into action by making goals, deliverables, and timelines clear for every stakeholder—so teams stay accountable for getting work done. The best way to do this is by centralizing all the details of your marketing plan in one platform , so teams can access the information they need and connect campaign work back to company goals.  

With the right work management tool , you can: 

Set goals for every marketing activity, and connect campaign work to overarching marketing and business objectives so teams focus on revenue-driving projects. 

Centralize deliverables for your entire marketing plan in one project or portfolio .

Mark major milestones and visualize your plan as a timeline, Gantt chart, calendar, list, or Kanban board—without doing any extra work. 

Quickly loop in stakeholders with status updates so they’re always up to date on progress. This is extremely important if you have a global team to ensure efforts aren’t being duplicated. 

Use automations to seamlessly hand off work between teams, streamlining processes like content creation and reviews. 

Create dashboards to report on work and make sure projects are properly staffed , so campaigns stay on track. 

With everything housed in one spot, you can easily visualize the status of your entire marketing plan and keep work on track. Building an effective marketing plan is one thing, but how you operationalize it can be your secret to standout marketing.

Example: If your strategy focuses on increasing page views, connect all campaign work to an overarching OKR—like “we will double page views as measured by the amount of organic traffic on our blog.” By making that goal visible to all stakeholders, you help teams prioritize the right work. 

See marketing planning in action

With Asana, marketing teams can connect work, standardize processes, and automate workflows—all in one place.

7. Measure performance

Nearly three in four CMOs use revenue growth to measure success, so it’s no surprise that measuring performance is necessary. You established your key metrics in step two, and now it’s time to track and report on them in step eight.

Periodically measure your marketing efforts to find areas of improvement so you can optimize in real-time. There are always lessons to be learned when looking at data. You can discover trends, detect which marketing initiatives performed well, and course-correct what isn’t performing well. And when your plan is complete, you can apply these learnings to your next initiative for improved results. 

Example: Say you discover that long-form content is consistently bringing in 400% more page views than short-form content. As a result, you’ll want to focus on producing more long-form content in your next marketing plan.

Marketing plan examples from world-class teams

The best brands in the world bring their marketing plans to life every day. If you’re looking for inspiration, check out these examples from successful marketing teams.

Autodesk grows site traffic 30% three years in a row

When the Autodesk team launched Redshift, it was initially a small business blog. The editorial team executed a successful marketing plan to expand it into a premier owned-media site, making it a destination for stories and videos about the future of making. 

The team scaled content production to support seven additional languages. By standardizing their content production workflow and centralizing all content conversations in one place, the editorial team now publishes 2X more content monthly. Read the case study to learn more about how Autodesk runs a well-oiled content machine. Trinny London perfects new customer acquisition 

In consumer industries, social media is crucial for building a community of people who feel an affinity with the brand—and Trinny London is no exception. As such, it was imperative that Trinny London’s ad spend was targeted to the correct audience. Using a work management tool, Trinny London was able to nail the process of creating, testing, and implementing ads on multiple social channels.

With the help of a centralized tool, Trinny London improved its ad spend and drove more likes and subscriptions on its YouTube page. Read the case study to learn more about how Trinny London capitalized on paid advertising and social media. 

Turn your marketing plan into marketing success 

A great marketing plan promotes clarity and accountability across teams—so every stakeholder knows what they’re responsible for, by when. Reading this article is the first step to achieving better team alignment, so you can ensure every marketing campaign contributes to your company’s bottom line. 

Use a free marketing plan template to get started

Once you’ve created your marketing strategy and are ready to operationalize your marketing plan, get started with one of our marketing templates . 

Our marketing templates can help you manage and track every aspect of your marketing plan, from creative requests to approval workflows. Centralize your entire marketing plan in one place, customize the roadmap, assign tasks, and build a timeline or calendar. 

Once you’ve operationalized your entire marketing plan with one of our templates, share it with your stakeholders so everyone can work together in the same tool. Your entire team will feel connected to the marketing plan, know what to prioritize, and see how their work contributes to your project objectives . Choose the best marketing template for your team:

Marketing project plan template

Marketing campaign plan template

Product marketing launch template

Editorial calendar template

Agency collaboration template

Creative requests template

Event planning template

GTM strategy template

Still have questions? We have answers. 

What is a marketing plan.

A marketing plan is a detailed roadmap that outlines the different strategies your team will use to achieve organizational objectives. Rather than focusing solely on the end goal, a marketing plan maps every step you need to reach your destination—whether that’s driving pipeline for sales, nurturing your existing customer base, or something in-between. 

As a marketing leader, you know there’s never a shortage of great campaign and project ideas. A marketing plan gives you a framework to effectively prioritize work that aligns to overarching business goals—and then get that work done. Some elements of marketing plans include:

Current business plan

Mission statement  

Business goals

Target customers  

Competitive analysis 

Current marketing mix

Key performance indicators (KPIs)

Marketing budget  

What is the purpose of a marketing plan?

The purpose of a marketing plan is to grow your company’s consumer base and strengthen your brand, while aligning with your organization’s mission and vision . The plan should analyze the competitive landscape and industry trends, offer actionable insights to help you gain a competitive advantage, and document each step of your strategy—so you can see how your campaigns work together to drive overarching business goals. 

What is the difference between a marketing plan and a marketing strategy? 

A marketing plan contains many marketing strategies across different channels. In that way, marketing strategies contribute to your overall marketing plan, working together to reach your company’s overarching business goals.

For example, imagine you’re about to launch a new software product and the goal of your marketing plan is to drive downloads. Your marketing plan could include marketing strategies like creating top-of-funnel blog content and launching a social media campaign. 

What are different types of marketing plans? 

Depending on what you’re trying to accomplish, what your timeline is, or which facet of marketing you’re driving, you’ll need to create a different type of marketing plan. Some different types of marketing plans include, but aren’t limited to:

General marketing plan: A general marketing plan is typically an annual or quarterly marketing plan that details the overarching marketing strategies for the period. This type of marketing plan outlines marketing goals, the company’s mission, buyer personas, unique selling propositions, and more. A general marketing plan lays the foundation for other, more specific marketing plans that an organization may employ. 

Product launch marketing plan: A product launch marketing plan is a step-by-step plan for marketing a new product or expanding into a new market. It helps you build awareness and interest by targeting the right audience, with the right messaging, in the right timeframe—so potential customers are ready to buy your new offering right away. Nailing your product launch marketing plan can reinforce your overall brand and fast-track sales. For a step-by-step framework to organize all the moving pieces of a launch, check out our product marketing launch template .

Paid marketing plan: This plan includes all the paid strategies in your marketing plan, like pay-per-click, paid social media advertising, native advertising, and display advertising. It’s especially important to do audience research prior to launching your paid marketing plan to ensure you’re maximizing ROI. Consult with content strategists to ensure your ads align with your buyer personas so you know you’re showing ads to the right people. 

Content marketing plan: A content marketing plan outlines the different content strategies and campaigns you’ll use to promote your product or service. When putting together a content marketing plan, start by identifying your audience. Then use market research tools to get the best insights into what topics your target audience is most interested in.

SEO marketing plan: Your SEO marketing plan should work directly alongside your content marketing plan as you chart content that’s designed to rank in search results. While your content marketing plan should include all types of content, your SEO marketing plan will cover the top-of-funnel content that drives new users to your site. Planning search engine-friendly content is only one step in your SEO marketing plan. You’ll also need to include link-building and technical aspects in order to ensure your site and content are as optimized as possible.

Social media marketing plan: This plan will highlight the marketing strategies you plan to accomplish on social media. Like in any general or digital marketing plan , your social media strategy should identify your ideal customer base and determine how they engage on different social media platforms. From there, you can cater your social media content to your target audience.  

Related resources

How Asana streamlines strategic planning with work management

Write better AI prompts: A 4-sentence framework

What is content marketing? A complete guide

Smooth product launches are simpler than you think

MARKETING INSIGHTS

22 of the best advertisement examples to inspire your next campaign

• 13 min read

There are tons of brands out there and new ones cropping up every day, with many of them competing for the attention of your audience. If you’re not sure where to start, don’t worry. We’ve put together a curated selection of 22 of the most creative, unique and memorable advertisement examples to inspire your next marketing strategy and campaign.

All the hard work you put in when you build a website is a big step in setting your brand apart. But your site can’t do all the work alone. You’ll also need to advertise across the channels that your audience is paying attention to and position your brand front-and-center there.

Get to know the different types of advertisements

Advertising is a paid form of marketing. While it’s natural to associate advertising with the digital banner ads we see everywhere online nowadays, there are so many other types of ads you can follow to get the word out about your brand.

Let’s take a look at the four most popular ones and a few advertisement format examples for each of them:

Print advertising

Today, print ads appear in the form of:

Flyers and brochures

Vehicle wraps and bus signage

Newspaper and magazine ads

Direct mailers

Print advertising is the oldest form of advertising we have, as there’s proof of advertising on wall paintings, papyrus, and amongst ruins from ancient civilizations in Egypt, China, Greece, and Rome. But in terms of modern print advertising that we’re familiar with, it began with the advent of print media in Europe in the 16th and 17th centuries.

Unlike other types of advertising that can quickly pass consumers by, print ads have the ability to stick around—especially the forms that people can hold and carry around with them.

Radio advertising

There are three different types of ads that appear on the radio, audio streaming services, and podcasts:

Short commercial breaks

Sponsored content and promotions

Interstitial and banner ads

Traditional radio commercials began to appear over the airwaves in the earlier part of the 20th century . While nowadays it might not be as popular a medium as it once was, it can still be an effective and cost-effective way to introduce a national brand to an audience and keep it top-of-mind with existing customers.

Podcasts, of course, provide a new opportunity to reach listeners. With sponsored content, in particular, brands can reach a highly relevant and engaged audience if they partner with the right show.

Television advertising

The first TV commercial aired in 1941 in the United States and took place in the middle of a baseball game. The main selling point about this type of advertising is that it combines the visual attractiveness of print ads with the captivating sound from radio. So, it’s really the best of both worlds.

Like radio, TV now has a digital counterpart, so there are more ways to advertise on TV than just the traditional mid-show commercial break. Thanks to digital streaming platforms like Hulu, video ads can appear before, during, or after some of the hottest movie and TV releases.

Online advertising

Online advertising is the youngest form of advertising, yet it’s older than you may think. It has origins before the internet was launched—in the form of email back in the 1970s. The first banner ads , however, appeared after the internet went global in the ‘90s.

There are many different ways to advertise online:

Display ads (e.g. text, image, animated, video), SEM (search engine marketing)

Interstitial video ads

Search ads (see our guide on how to advertise on Google )

Social media ads

Mobile app ads

Sponsored content

Affiliate marketing

In fact, online advertising is not too far from the different types of content marketing . The only difference between the two is that the latter is commonly done in self-owned platforms or free advertising sites .

Because of this versatile range of ad types and placements, online advertising has become the most powerful tool in a brand’s arsenal today. However, that doesn’t mean that other kinds of advertising should be forgotten. When all four are combined, it can be a truly potent combination for a brand trying to reach their audience wherever they go.

22 of the best advertisement examples of all time

If you’re looking for creative advertising examples to spark some inspiration as you design your next ad campaign, look no further.

Below, we’re going to look at 22 of the most popular ads across print, radio, TV, and the internet. Even if you don’t see billboard ads or radio spots in your future, there are some really neat lessons about creativity to take away from each of these advertisement examples:

Apple Macbook "Get A Mac"

KFC “FCK” apology

IKEA “pee on this”

Absolut Vodka "The Absolut Bottle"

Copenhagen Zoo snake bus

Audible “There’s another way to get away”

Nike “Just Do It.”

Old Spice “The man your man could smell like”

VW & Stephen Hawking

McDonald’s ad outro

Snickers’s “Hungry Betty White”

Herbal Essences “Yes! Yes! Yes!”

Dunkin’ Donuts “American runs on Dunkin’”

ASPCA “In the Arms of An Angel”

Anheuser Busch's "Wassup" Budweiser Campaign

Oreo’s “Dunk in the dark”

Taco Bell’s “Routine republic”

Motel 6 & Tom Bodette

Wendy’s “Where’s the beef?”

“Dumb Ways to Die” PSA

The Dollar Shave Club intro ty

Coca Cola's "Share a Coke"

01. Apple Macbook "Get a Mac"

The Apple brand launched its ‘Get a Mac’ campaign in 2006, which effectively positioned the brand’s flagship laptop as a modern choice over the traditional Windows PC. Displayed against a white background, the advertisement features two characters. One, ‘Mac’, appears casually dressed and approachable, while the other, a PC, is depicted as more formal and uptight . The campaign cleverly contrasts the Mac's superior design and functionality with the stereotypical 'nerd' image associated with PC and Windows users. By portraying the Apple Mac as a sleek, upgraded option, the campaign achieved significant success and reinforced the brand's premium status in the market.

02. KFC “FCK” apology

The KFC “FCK” ad wasn’t really an ad at all. It was an apology in ad’s clothing that ran in 2018 after a provider switch that caused a week-long KFC chicken shortage in the UK.

Why would KFC go to the lengths of having ad agency Mother London put this campaign together? I mean, it’s just chicken, right?

Well, considering some customers called the police when they discovered the chicken shortage, it wasn’t a laughing matter to many of KFC’s customers. At least, not until the ad went out and the cheeky apology gave customers a reason to fall back in love with KFC.

03. IKEA “pee on this”

You read that correctly. IKEA put agency Åkestam Holst and Mercene Labs to work in creating the first pee-stick ad in 2018.

Women were invited to pee on the ad instead of the pregnancy test pee-stick to find out if they were expecting. If the test revealed they were indeed positive (and, yes, it actually worked), they’d see the special discounted price of the advertised crib in the photo.

It’s a unique concept that not only gave mothers-to-be a free way to confirm their pregnancy, but also got people talking about the ad, the company and, naturally, the heavily discounted crib.

04. Absolut Vodka "Absolut Bottle"

The "Absolut Bottle" campaign of 1980 by Absolut Vodka is a hallmark of creative ads in the alcohol industry. By placing the vodka bottle at the center of each ad, Absolut merges high culture with consumer goods. The campaign's simplicity and consistency in featuring the bottle with variations like "Absolut Warhol" and "Absolut Perfection" sets a new standard in visual storytelling and branding.

The "Absolut [Something]" tagline became synonymous with sophistication and creativity, making this campaign a standout example of timeless marketing excellence.

05. Copenhagen Zoo snake bus

This award-winning ad design was created by Bates Y&R. Peder Schack, who came up with the concept, told The Star it came from a desire to “make the most possible impact for a very small budget.”

The illusion proved pretty powerful, with some commuters refusing to ride the bus because of it.

This isn’t the only snake-inspired design created on behalf of the Copenhagen Zoo. The agency then went on to transform the inside of subway cars into full-on zoos with snakes writing around on the ground and monkeys hanging out of the windows.

06. Audible “There’s another way to get away”

It only makes sense that a company that brings audiobooks to the masses would run an audio (and companion video) campaign to promote its solution. This isn’t your ordinary ad for audiobooks though.

Fold7’s chief creative officer Ryan Newey told Marketing Dive how the fictional airline story could’ve only come about because of what happened in 2020:

“It fitted a moment that would otherwise never have existed. No other time can we play on the context of people wanting to be free to travel again. The message of traveling in the mind's eye would have technically worked before, but not really resonate in the way it does now.”

This is a great example of how a brand can deviate from its typical advertising strategy to capitalize on a moment in time.

07. Nike “Just Do It.”

The Nike trademark “Just Do It.” was created in 1988 by the Wieden+Kennedy agency. Unlike the softer fitness-related campaigns of the ‘80s, Nike wanted a stronger, more inspirational approach and this proved to be the right one.

The slogan is attributed to the brand’s massive market share growth from 18% to 43% between ‘88 and ‘98. It also significantly increased its reach thanks to how many languages it’s been translated into, including Braille.

To this day, “Just Do It.” is still part of Nike’s advertising efforts. However, Nike’s VP of Global Brand Marketing, Davide Grasso, doesn’t see it as just a slogan:

“Instead, what we’ve found to be most effective is inviting people to join us in what we believe in and what we stand for. And what we stand for is to serve and honour athletes. I think that’s why ‘Just Do It’ has had such an impact over the last 20 years and continues to. It’s genuine and speaks to our core mission.”

08. Old Spice “The man your man could smell like”

Wieden+Kenney is the agency also responsible for the Old Spice “smell like a man” ads. But why would they promote men’s body wash with an ad clearly targeted at women who would lust after spokesperson Isaiah Amir Mustafa?

According to the agency , data revealed that 60% of men’s body wash buyers were actually women. So, they launched this hilariously memorable ad during the Super Bowl when they knew men and women would be watching it together.

The ultimate goal of the campaign was to increase sales by 15%. Their targets were way off though. Just four months after the Super Bowl, sales were up by 60%. By July, sales had doubled. In addition to raking in the dough, Advertising Age also named this campaign one of the best of the 21st century.

09. VW & Stephen Hawking

What better way to get radio listeners’ attention than by using an instantly recognizable voice in your ad?

For about 20 seconds, Stephen Hawking talks about physics and the universe before musing about how the VW up was so cheap. As you can imagine, the ad got a lot of attention and not all of it was positive.

Designer Paul Randall called it “wrong”. Commenters seemed to be split on the matter. Some thought it was a really clever way of getting their attention. There were others though who thought it exploited Hawking’s voice or was an insult to disabled people.

However, the agency behind the ad let Randall and all those concerned know that Hawking did indeed give his consent to be part of the ad and was a good sport about it.

10. McDonald’s ad outro

This advertisement example isn’t for just one McDonald’s ad. It’s specifically for the ba da ba ba ba “I’m lovin’ it” outro it’s now synonymous with and that helped reignite McDonald’s fledgling reputation in the early ‘00s .

Now, it’s not like McDonald’s is the first brand to use a catchy jingle in its ad campaigns. However, this one caused a lot of talk because of where it came from - or, rather, who it came from.

Justin Timberlake, Pharrell Williams, and Pusha T have all claimed credit for creating the jingle. Although Timberlake and Williams collaborated on a song called “I’m Lovin’ It” for the ad campaign, the original creators of the jingle are ad agency Heye & Partner and Mona Davis Music.

11. Snickers’s “Hungry Betty White”

Everyone loves Betty White, so it’s no surprise that this 2010 Super Bowl commercial , created by BBDO for Snickers, caught the attention of everyone.

Not only did this ad cement Betty White’s position as “a national treasure”, but it also immortalized the slogan “you’re not you when you’re hungry”.

It was the first in a long series of hilarious commercials that aired in 80 countries around the world and featured celebrities like Steve Buscemi, Liza Manelli, and Willem Dafoe.

12. Herbal Essences “Yes! Yes! Yes!”

Beauty historian Lisa Mulvany explains how Clairol was floundering in the ‘90s. In response, it added an “s” to the end of its Herbal Essence(s) line, switched up the formula for natural ingredients, and gave each shampoo an intoxicating smell. The resulting ad campaign is what got people to pay close attention to the new product line.

Essentially, Herbal Essences compared its shampooing experience to climaxing. The commercials were polarizing (for obvious reasons), but they were effective.

To this day, people still equate the hair care line with women screaming “Yes!” in the shower. Considering how strong of a connection there is between memory and the senses, this was a brilliant choice for the brand’s success and longevity.

13. Dunkin’ Donuts “American runs on Dunkin’”

In 2006, Dunkin’ Donuts—with the help of Hill Holliday—launched this ad campaign in an attempt to reposition and revitalize its 50-year-old brand.

From radio to TV, and outdoor billboards to internet ads, Americans heard all about how Dunkin’ Donuts coffee was powering their lives. It also came with a special interactive component on the website.

What’s interesting about this long-running ad campaign is that it’s been repurposed in recent years due to a change in brand goals. The “America runs on” is still around, but it’s definitely more product-focused than brand-focused now.

14. ASPCA “In the Arms of An Angel”

At the time, this ASPCA ad was referred to simply as “The Ad”. It had a potent combination of Sarah McLachlan’s “In the Arms of An Angel”, homeless animals shaking and crying in shelters, and the singer herself calling for you to help support these animals.

Within two years, the ASPCA raised over $30 million from this fundraising effort . Why was it so effective? According to the spokesperson: “It was brutal doing those ads. It was like, ‘Can you just be a little sadder and a little more this and little more that.’ [And now] I can’t watch them, it kills me.”

15. Anheuser-Busch's "Whassup?" Budweiser Campaign

This "Whassup?" campaign first aired in 1999 and ran until 2002 , quickly becoming a pop culture icon with its memorable catchphrase. It captured the essence of friendship in a humorous and relatable way, resonating personally with many. The advertisement showed friends checking in on each other, finding everyone relaxing at home, watching the game, and enjoying a “bud.”

The simple "Whassup?" greeting turned into a cultural phenomenon, demonstrating Budweiser's knack for creating lasting moments beyond traditional ads. This campaign successfully connected with consumers by evoking feelings of familiarity and unity, making it a classic, memorable advertisement example.

16. Oreo’s “Dunk in the dark”

Oreo’s 2013 Super Bowl tweet is one of the greatest examples of social media marketing .

The post wasn’t promoted. It was simply a tweet that happened in real time and Oreo instantly went viral for its quick-witted response to the power outage.

The tweet wasn’t some off-the-cuff response by Oreo execs though. The 15-person team from 360i, Kraft, and MediaVest had been doing war room strategies for two years leading up to the event. They tell the story about how that tweet came to be here .

17. Taco Bell’s “Routine republic”

Considered by some to be an ad “fail”, Taco Bell’s 3-minute, Hunger Games-like ad got people talking.

This mini-film depicted a breakfast routine republic where everyone is encouraged to eat the same breakfast every day, which looks eerily similar to McDonald’s breakfast menu. If the comparison wasn’t clear enough, the clown dictator and lookalike minions, yellow slide and ball pit made sure that consumers draw the comparison.

Why would Taco Bell take such a clear dig at McDonald’s? Because it had recently launched a new breakfast menu and this was its way of trying to chip away at the golden arches’ dominance in that arena.

18. Motel 6 & Tom Bodette

Motel 6 might not be a glamorous hotel chain, but that’s exactly what made this ad campaign so perfect for the brand.

The agency behind the campaign—The Richards Group—did extensive user testing and discovered that the reason people stay at Motel 6 properties is because of how cheap they are. And so they decided to lean into this promise.

The ads featuring spokesperson Tom Bodette talking about mundane things (like lost keys) were a huge hit and won the brand and its agency “ Best of Show” at the 26th Annual Radio Mercury Awards .

19. Wendy’s “Where’s the beef?”

In Wendy’s 1984 jab at fast food giants like McDonald’s, three old ladies complain about the giant bun and teeny-tiny beef patty.

The now-famous tagline was created by Creative Director Ben Colarossi in an attempt to set Wendy’s fresh meat patties apart from the competition. The TV ad gave it a whole new meaning and became a household phrase.

Although it was originally made popular in the ‘80s, Wendy’s has revived it twice since—in 2011 and in 2020.

20. “Dumb Ways to Die” PSA

The McCann Erickson-created “Dumb Ways to Die” song and accompanying video aren’t technically an advertisement. They were a public service announcement created for Metro Trains Melbourne in 2012.

The original intention of the ad was to draw attention to rail safety in a fun and funny way. However, the catchy tune and reckless bean characters quickly took on a life of their own.

The song ended up on the iTunes Top 10 and the YouTube video has been watched by hundreds of millions of people. Its game and its sequel performed just as well as the song. It also won two Grand Prix awards at the Cannes Lions Festival .

21. The Dollar Shave Club intro ty

Dollar Shave Club’s YouTube video is one of the best examples of how to translate a viral video into a successful brand.

Originally shot for $4,500 and starring founder Michael Dubin (who came up with the concept, too), the YouTube video sent shockwaves through the startup. The ad crashed the company’s website the day after it went live and they had 12,000 orders to process 48 hours later.

Today, Dollar Shave Club is a billion-dollar company and has expanded far beyond selling razors. But this viral ad is one that consumers will never forget for being “f**king great."

22. Coca Cola's "Share a Coke"

Coca Cola's "Share a Coke" campaign, launched in 2011, revolutionized personalized marketing by replacing its logo with popular names, encouraging consumers to share a Coke with friends and family. This innovative approach to customization and inclusivity resonated strongly with consumers, leading to increased engagement and brand loyalty. By creating a sense of connection through personalization, Coca Cola effectively turned a simple act of sharing a drink into a powerful marketing strategy.

The "Share a Coke" campaign not only boosted sales but also created lasting emotional connections with consumers, showcasing Coca Cola's commitment to fostering meaningful interactions through its products.

What makes an advertising campaign successful: key takeaways from these examples

All of the best advertisement examples share some common traits in that they all resonate with their target audience and in some instances this audience may be large and broad. They all clearly communicate an effective brand message and drive those targeted to take action.

They also all share:

A compelling creative concept, that's often unique and the first of its kind

Distribution via relevant channels and in some instances across multiple ones, giving it large reach

Being data-driven with clear objectives and measurable results

Related Posts

How to advertise on Facebook: 10 steps to getting results

10 types of advertising and how to use them effectively

How to advertise on YouTube

Was this article helpful?

• Visit Our Blog about Russia to know more about Russian sights, history
• Check out our Russian cities and regions guides
• Follow us on Twitter and Facebook to better understand Russia
• Info about getting Russian visa , the main airports , how to rent an apartment
• Our Expert answers your questions about Russia, some tips about sending flowers

Russian regions

• Altay republic
• Irkutsk oblast
• Kemerovo oblast
• Khakassia republic
• Krasnoyarsk krai
• Novosibirsk oblast
• Omsk oblast
• Tomsk oblast
• Tuva republic
• Map of Russia
• All cities and regions
• Blog about Russia
• News from Russia
• How to get a visa
• Flights to Russia
• Russian hotels
• Renting apartments
• Russian currency
• FIFA World Cup 2018
• Submit an article
• Flowers to Russia
• Ask our Expert

Krasnoyarsk Krai, Russia

The capital city of Krasnoyarsk krai: Krasnoyarsk .

Krasnoyarsk Krai - Overview

Krasnoyarsk Krai is a federal subject of Russia located in Central and Eastern Siberia, part of the Siberian Federal District. Krasnoyarsk is the capital city of the region.

The population of Krasnoyarsk Krai is about 2,849,000 (2022), the area - 2,366,797 sq. km.

Krasnoyarsk krai flag

Krasnoyarsk krai coat of arms.

Krasnoyarsk krai map, Russia

Krasnoyarsk krai latest news and posts from our blog:.

9 April, 2024 / Severnaya Zemlya - the Last Major Geographical Discovery on Earth .

4 November, 2022 / Putorana Plateau - the land of lakes and waterfalls .

13 April, 2022 / Norilsk - the view from above .

13 October, 2019 / Putorana Plateau - the Mountains with Flat Tops .

25 August, 2017 / Russian banknotes and the sights depicted on them .

More posts..

History of Krasnoyarsk Krai

The first state in the territory of southern Siberia appeared in the 4th-3rd centuries BC. Ancient Chinese chronicles called it Dinlin. Around 201 BC, Dinlin state was defeated by the Hunnu (the ancestors of the Huns) - an ancient Turkic nomadic people who inhabited the steppes to the north of China from 220 BC until the 2nd century AD. To protect the country against their raids Qin Shi Huang built the Great Wall of China.

After the defeat of Dinlin, the Turkic tribe of the Kyrgyz settled in Khakass-Minusinsk depression. In 840, Kyrgyz state destroyed Uighur Khanate and extended its power in Tuva and Mongolia. At the beginning of the 13th century, the Kyrgyz were conquered by the Mongols.

Since that time, the Kyrgyz ceased to play an independent role in the Asian international politics. But in the Minusinsk Hollow, the surrounding area of Krasnoyarsk and other northern territories, the Kyrgyz were the most powerful force and resisted the Russian Cossacks who were engaged in the conquest of Siberia. In the end they could not prevent the incorporation of these territories into Russia.

More historical facts…

Until 1629, the territory of present Krasnoyarsk krai was part of a vast region with its center in the town of Tobolsk. In the 1760s-1780s, Siberia began to be used as the main place of exile. In 1822, Yenisei gubernia (province) was established after the separation of Siberia into Western and Eastern. In 1863, 44,994 exiles lived in the Yenisei province representing 1/7 of the total population of the province. According to the 1897 census, 570,200 people lived in the province.

On December 7, 1934, Krasnoyarsk Krai was formed. The borders of the region were almost the same as of Yenisei gubernia of the Russian Empire. In 1991, Khakassia Autonomous Oblast being originally part of the region became a separate subject of Russia - the Republic of Khakassia.

On January 1, 2007, Krasnoyarsk Krai, Taimyr (Dolgano-Nenetsky) Autonomous Okrug and Evenky Autonomous Okrug were united in a single region called Krasnoyarsk Krai, the autonomous okrugs became Taimyr (Dolgano-Nenetsky) and Evenky districts.

Nature of Krasnoyarsk Krai

Forest in the Krasnoyarsk region

Author: Dmitry Schegolev

Mountain stream in Krasnoyarskiy Krai

Author: Nikolay Alexandrov

Krasnoyarsk Krai scenery

Author: Sergeev Vitaliy

Krasnoyarsk Krai - Features

Krasnoyarsk Krai occupies 13.86% of the territory of Russia. It is the second largest region of the country after the Republic of Sakha (Yakutia) that occupies 18% of the territory. It is located in the basin of the Yenisei River. In the north, the region is washed by two seas of the Arctic Ocean - the Kara Sea and the Laptev Sea.

The length of Krasnoyarsk Krai from the north to the mountains of Southern Siberia is about 3,000 km. Cape Chelyuskin, located on the territory of the region, is the extreme northern point of the mainland of Russia and Asia.

On the coat of arms of Krasnoyarsk Krai you can see a lion with a sickle and spade reflecting the main occupation of the locals in the past - agriculture and mining (gold in the first place).

The climate varies from sharply continental to temperate continental. It is characterized by strong temperature fluctuations during the year.

On the territory of the region there are three climatic zones: arctic, sub-arctic and temperate. Winters are long, summers are short. The average temperature in January is minus 36 degrees Celsius in the north and minus 18 degrees Celsius in the south, in July - plus 13-20 degrees Celsius respectively.

The main rivers are the Yenisei, Angara, Nizhnyaya Tunguska, Khatanga, Pyasina, Podkamennaya Tunguska. The Yenisei, flowing from south to north, is one of the largest rivers in the world.

There are about 323,000 lakes that are more than 300 meters in length. About 85% of them are located in the Arctic Circle. Lake Taimyr is the largest lakes in the region (4,560 sq. km.). Other major lakes: Bolshoye Khantayskoye, Pyasino, Keta, Lama.

The largest cities of Krasnoyarsk Krai are Krasnoyarsk (1,103,000), Norilsk (184,100) Achinsk (104,300), Kansk (87,600), Zheleznogorsk (80,300), Minusinsk (66,200), Zelenogorsk (61,100), Lesosibirsk (58,400), Nazarovo (48,900).

Krasnoyarsk Krai - Natural Resources

This region has more than 95% of Russian reserves of nickel and platinum group metals, more than 20% of gold, significant reserves of cobalt, nepheline ore, magnesite, Iceland spar, fine quartz sand, refractory clay, graphite, 63 industrial metals, and other minerals, as well as about 70% of Russian coal, which makes 20% of the world’s coal.

Intensive coal mining is conducted in Kansko-Achinsky basin, Tungussky basin. More than two dozen oil and gas fields have been found. Gorevskoye deposit of lead (42% of all Russian lead), one of the largest deposits in the world, is located here. About 21% of apatite raw in Russia is located in Maymecha-Kotuyskaya apatite area.

In 2009, industrial exploitation of Vankor oil and gas field began. Oil reserves in the field exceed 260 million tons, natural gas - about 90 billion cubic meters.

The area of the forest fund of the Krasnoyarsk region is 168 million hectares. Forests cover 71% of the territory. The total timber reserves are estimated at 14.4 billion cubic meters, 18% of Russian reserves of timber.

Such animals as sable, squirrel, arctic fox, fox, ermine, and reindeer are found in large numbers. The population of wild reindeer is estimated at 600 thousand heads.

Krasnoyarsk Krai - Economy

Due to significant reserves of mineral resources, power resources and heavy industry, the Krasnoyarsk region plays an important role in the Russian economy.

Significant power resources helped to create such large plants as Krasnoyarsk Aluminum Plant, Krasnoyarsk Metallurgical Plant, Achinsk Aluminum Plant. The regional plants produce about 27% of Russian aluminum. Norilsk Nickel, the Russian mining and metallurgical company, produces over 70% of Russian copper, 80% of nickel, 70% of cobalt, and over 90% of platinum group metals.

Krasnoyarsk Krai possesses the largest in Russia potential for hydropower development. Sayano-Shushenskaya, Krasnoyarsk, Boguchany hydroelectric power plants are among the largest in the world.

Machine-building plants in the region produce civil and military goods. Woodworking, pulp and paper industries are also developed as well as chemical industry.

The climate of Minusinsk Hollow is considered the best in Siberia - vegetables and fruits of the best quality are grown here. Over 50% of agricultural output is produced in the central and southwestern parts of the province.

Krasnoyarsk Krai is a large transport hub of Siberia. The railways include the Trans-Siberian Railway with its branches, South Siberian Railway, Norilsk Railway.

The largest highways are M53 Baikal (Novosibirsk - Irkutsk) and M54 Yenisei (Krasnoyarsk - Kyzyl - Mongolia). Yemelyanovo International Airport located near Krasnoyarsk is the largest international airport of the region.

Rural life in Krasnoyarsk Krai

Village in Krasnoyarsk Krai

Author: Hans K.R.

Winter in Krasnoyarsk Krai

Author: Aleksey Yaruta

Summer in Krasnoyarsk Krai

Author: Shushkevich Nina

Attractions of Krasnoyarsk Krai

In the Krasnoyarsk region there are more than 4,500 historical and cultural monuments, objects of archaeological heritage. Shalobolinskaya rock paintings, Paleolithic sites on Afontova mountain in Krasnoyarsk, mounds in Minusinsk Hollow, remnants of fortifications are evidence of the life of ancient people on the territory of the region.

The town of Yeniseysk is a unique monument of town-planning art of the 18th - early 20th centuries. In 2019, Yeniseysk will celebrate the 400th anniversary. The town is included in the preliminary list of World Cultural and Natural Heritage. Architectural monuments are also concentrated in Krasnoyarsk, Achinsk, Kansk, Minusinsk, Shushenskoye, the villages of Taseevo and Ermakovskoye.

Krasnoyarsk Krai has several unique museum complexes: “Shushenskoye” - a historical and ethnographic museum-reserve, which retains part of an old Siberian village; Krasnoyarsk Regional Museum - one of the oldest museums in Siberia and the Far East; Minusinsk Museum named after Martyanov - the oldest museum in Siberia; Museum of Permafrost in Igarka - the only museum in the world with a unique dungeon deep in the permafrost soil.

The region is rich in recreational resources that allow to develop almost all types of tourism: safaris on reindeer and dog sledding, ecotourism, horse riding, cross-country skiing and hiking, spa treatment. The most famous spa complexes are “Sosnoviy Bor” on Lake Tagarskoye, “Shushenskiy” on the shore of the mountain river Oja, “Lake Uchum”, “Krasnoyarsk Zagoriye” in the foothills of the Western Sayan.

Krasnoyarsk Krai also offers great opportunities for hunting and fishing, cultural, educational and pilgrimage tourism, business and event tourism (All-Russian festival of national culture “Siberian maslenitsa”, Kansk Video Festival, the festival “Yenisei ukha (fish soup)”, Yenisei August Fair, Day of the Minusinsk tomato, National Festival “Vysotsky and Siberia “, the International festival of ethnic music and crafts” MIR Siberia “).

Reserves and Natural Parks

• Bolshoy Arctic Nature Reserve - the largest nature reserve in Eurasia,
• State Nature Biosphere Reserve “Sayano-Shushenskiy” located in the south of the region on the left bank of the Yenisei River, in the area of influence of the Sayano-Shushenskoye reservoir,
• Putoransky State Nature Reserve located within the plateau Putoran, in the north-western part of the Central Siberian Plateau, to the south of the Taimyr Peninsula,
• Stolby Nature Reserve, from the north-east this reserve borders on Krasnoyarsk,
• Taimyr Reserve - one of the largest reserves in Russia located in the north of Krasnoyarsk krai, on the Taimyr Peninsula,
• Tunguska Reserve located in the central part of the Central Siberian Plateau in the territory of Evenk district,
• Central Siberian Reserve located on the western edge of the central part of the Central Siberian Plateau, in the valley of the middle reaches of the Yenisei River,
• National Park “Shushensky Bor”,
• Natural Park “Ergaki”.

Krasnoyarsk krai of Russia photos

Krasnoyarsk krai - the land of lakes and rivers.

River in Krasnoyarsk Krai

Author: Oleg Potantsev

Krasnoyarsk Krai landscape

Author: Sergey Shitov

Krasnoyarsk Krai views

Helicopter - a great way to explore Krasnoyarsk Krai

Author: Alexander Tokarev

Church in the Krasnoyarsk region

Author: Zheleznov Nikita

The comments of our visitors

• Currently 2.86/5

Rating: 2.9 /5 (166 votes cast)