lounge bar business plan pdf

Lounge Business Plan Template

Written by Dave Lavinsky

Lounge Business Plan

You’ve come to the right place to create your Lounge business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Lounge establishments.

Below is a template to help you create each section of your Lounge business plan.

Executive Summary

Business overview.

Lulu’s Lounge is a cozy community lounge located in Las Vegas, Nevada. Our mission is to create a fun and relaxed environment where residents can buy drinks and food, and socialize with their friends, family, and neighbors. We also have fun activities such as pool tables and darts and have special events like karaoke nights. With our relaxing environment, fun activities, good food, and friendly staff, we aim to make Lulu’s Lounge a home away from home.

Lulu’s Lounge is led by Lulu Gibbons who has worked in the industry for five years. Throughout her career, Lulu has managed lounges, nightclubs, and similar establishments throughout Las Vegas, including some of our top competitors. She has extensive experience in all aspects of the industry and also holds an MBA. She is our most valuable asset and is sure to make Lulu’s Lounge one of the most popular lounges in the Las Vegas area.

Product Offering

Lulu’s Lounge provides a relaxing and inviting atmosphere to unwind in after a long day or week. Our friendly staff and welcoming environment encourage relaxation and conversation. Customers can indulge in an extensive menu of drinks, appetizers, and dinner options. They can also enjoy the multiple sources of entertainment Lulu’s Lounge provides, including darts, pool, and karaoke.

Customer Focus

Lulu’s Lounge will target adult men and women between the ages of 21 – 55 with disposable income in Las Vegas, Nevada. This demographic will consist of local college students, young professionals, millennials, and tourists visiting the city looking to embark in Las Vegas nightlife.

Management Team

Success factors.

Lulu’s Lounge will be able to achieve success by offering the following competitive advantages:

• Location: Lulu’s Lounge’s location is near universities and business offices, giving us access to students and workers nearby.
• Décor and Environment: The lounge will have upscale décor and lighting to attract customers.
• Management: Our management team has years of business and management experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having worked in the industry for five years, Lulu Gibbons has the contacts with suppliers, promoters, and influencers to successfully launch a lounge.

Financial Highlights

Lulu’s Lounge is seeking a total funding of $550,000 to launch its lounge. The capital will be used for funding capital expenditures, building and design, bar equipment and kitchen appliances and utensils, labor costs, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Design/build: $200,000
• Equipment for bar and kitchen: $150,000
• Initial supplies: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing costs: $25,000
• Working capital: $25,000

The following graph below outlines the pro forma financial projections for Lulu’s Lounge.

Company Overview

Who is lulu’s lounge.

  Lulu’s Lounge is led by Lulu Gibbons who has worked in the industry for five years. Throughout her career, Lulu has managed lounges, nightclubs, and similar establishments throughout Las Vegas, including some of our top competitors. She has extensive experience in all aspects of the industry and also holds an MBA. She is our most valuable asset and is sure to make Lulu’s Lounge one of the most popular lounges in the Las Vegas area.

Lulu’s Lounge History

Upon surveying the local customer base and finding potential retail locations, Lulu Gibbons incorporated Lulu’s Lounge as an S-Corporation on May 1st, 2023.

Lulu’s Lounge’s operations are currently being run out of Lulu’s home office, but once the lease on Lulu’s Lounge retail location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

• Developed the company’s name, logo, and website
• Found a location for the lounge and signed a Letter of Intent to lease it
• Initial floor and design plans
• Created the food and drinks menu
• Determined equipment and inventory requirements

Lulu’s Lounge Services

Industry analysis.

The lounge industry has experienced overall growth over the past five years. This growth was largely driven by sustained growth in consumer spending and per capita expenditure on alcohol. The industry will continue to benefit from economic growth, a decrease in the unemployment rate, and increased discretionary spending. Additionally, per capita expenditure on alcohol is expected to increase at a faster rate than in the previous five-year period, particularly on premium beverages.

The rising popularity of lounges and similar establishments has helped sustain the industry. According to IBIS World, the Lounge & Nightclub industry has grown by 2.2% in the past five years and this growth is expected to continue. The industry is expected to grow at a compound annual growth rate of 5.9%, showing that the popularity of lounges will continue to rise.

Customer Analysis

Demographic profile of target market.

A demographic profile of the Las Vegas area is as follows:

Customer Segmentation

Lulu’s Lounge will primarily target the following customer profiles:

• Local college students
• Millennials
• Young professionals
• Men and women with disposable income between the ages of 21 – 55

Competitive Analysis

Direct and indirect competitors.

Lulu’s Lounge will face competition from other companies with similar business profiles. A description of each competitor company is below.

Carl’s Lounge

Carl’s Lounge is an intimate lounge with ample tables, drinks, and other menu offerings. The decor exudes a calm and intimate setting, which is great for those looking to unwind after a hard day or week. They have an extensive menu of domestic and exotic drinks, friendly staff, and an overall inviting atmosphere that keeps customers coming back.

The Rose Lounge

The Rose Lounge is a family-owned establishment that offers local drinks and meals made with local ingredients. They sell craft beer and wine made in the region and all ingredients used in the food are grown nearby. In addition to supporting the local food and beverage industry, The Rose Lounge also creates a welcoming environment that helps all tourists and residents who visit feel like they are part of a community.

Bud’s Sports Lounge

Bud’s Sports Lounge is a local lounge that offers sports, beer, and good food. It’s the ultimate spot to hang out and watch the game with your buddies or fellow fans. The lounge has an extensive menu of bar food and snacks as well as a diverse menu of imported and local beer.

Competitive Advantage

Lulu’s Lounge will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Lulu’s Lounge will offer the unique value proposition to its clientele:

• Offering an inviting and relaxing environment
• Providing high-quality drinks and food
• Providing a premiere lounge experience
• Providing excellent customer service

Promotions Strategy

The promotions strategy for Lulu’s Lounge is as follows:

Lulu’s Lounge’s location is a promotion strategy in itself. It will be located in an area of Las Vegas that is surrounded by trendy restaurants and bars. This segment of Las Vegas is where the most popular bars and nightlife is located and where the majority of locals and tourists congregate that are looking for a great time.

Website/SEO

Lulu’s Lounge will invest in developing a professional website that displays images of the lounge and many of the drinks and food that it offers. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Since the company’s main target market is students and young adults, raising Lulu’s Lounge’s online visibility will help in bringing people to the lounge.

Advertising

Lulu’s Lounge will initially advertise in local newspapers and local tv shows, and sponsor community events in order to gain awareness.

Lulu’s Lounge pricing will be moderate so customers feel they receive great value when patronizing the lounge.

Operations Plan

The following will be the operations plan for Lulu’s Lounge.

Operation Functions:

• Lulu Gibbons will be the Owner/Operator of the lounge. She will be in charge of developing the drink menus, ordering the alcohol inventory, training the staff, and ensuring optimal customer service.
• Lulu will hire several key staff to help run the lounge, including bartenders, bar backs, and servers.
• Lulu will hire a third party marketing company to develop the website, social media accounts, photography, and maintain the SEO presence.
• Lulu will also work with an outside accounting firm/CPA to handle all necessary licensing and permitting, accounting, budgeting, forecasting, and tax payments, as well as a liquor attorney to ensure all compliance regulations are being met.

Milestones:

Lulu’s Lounge will have the following milestones complete in the next six months.

• 8/1/202X – Execute lease for prime location
• 8/15/202X – Begin construction of the build-out
• 9/1/202X – Finalize food and drink menus
• 9/15/202X – Start of marketing campaign with social media
• 10/1/202X – Final walk-thru of completed build-out
• 11/1/202X – Hire key employees
• 12/1/202X – Decoration and set up of lounge
• 1/1/202X – Grand opening of Lulu’s Lounge

Financial Plan

Key revenue & costs.

Lulu’s Lounge’s revenues will come from the sales of drinks and food.

The major costs for the company will be food and alcohol costs and staff salaries. In the initial years, the company’s marketing spend must also be taken into consideration as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Initial number of customers per day: 100
• Average revenue per month: $10,000
• Annual lease: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, lounge business plan faqs, what is a lounge business plan.

A lounge business plan is a plan to start and/or grow your lounge business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Lounge business plan using our Lounge Business Plan Template here .

What are the Main Types of Lounge Businesses?

There are a number of different kinds of lounge businesses , some examples include: Party lounge business, Corporate lounge business, Wedding lounge business, and Pop-up lounge business.

How Do You Get Funding for Your Lounge Business Plan?

Lounge businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Lounge Business?

Starting a lounge business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Lounge Business Plan - The first step in starting a business is to create a detailed lounge business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your lounge business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your lounge business is in compliance with local laws.

3. Register Your Lounge Business - Once you have chosen a legal structure, the next step is to register your lounge business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your lounge business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Lounge Equipment & Supplies - In order to start your lounge business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your lounge business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Table of Contents

For many with a passion for the nightlife and hospitality, the dream to open a bar remains persistent. If you’re one of them but are unsure about navigating the complexities of the bar industry, don’t have to worry. Writing a business plan is the first step in transforming this aspiration into a tangible reality. A detailed bar business plan will help streamline your vision, ensuring you’re well-prepared to venture into the bustling world of bar businesses with clarity and confidence.

What is A Bar Business Plan?

A bar business plan is a strategic roadmap that outlines your vision and the steps required to bring it to fruition. It encompasses every aspect of your business, from the fundamental business concept down to the intricate details of daily operations. In essence, it’s the blueprint to grow your business and ensure its longevity in a competitive market.

A great business plan doesn’t merely serve as an internal guide; it’s a persuasive tool to attract stakeholders, investors, and partners. It demonstrates how your bar will attract customers, generate profits, and stand out in the crowded nightlife landscape.

One might ask, “What makes a bar business plan unique?” It’s the blend of the universal principles of business, combined with the niche requirements of the bar industry. This includes, but is not limited to, licensing, menu crafting, entertainment provisions, and safety measures.

Given the dynamic nature of the bar industry, it’s important to include not only your immediate goals but also long-term objectives and strategies for adapting to market shifts. With a clear and comprehensive bar business plan, you’re laying a solid foundation for a successful enterprise.

Why A Business Plan Is Important For A Successful Bar Business? 

Owning a bar is a dream for many, but transforming this dream into a profitable reality requires meticulous planning and foresight. This is where a business plan plays a pivotal role.

Clear Vision and Objectives: A business plan helps establish a clear vision and set measurable objectives for your bar. Whether you aim to create a niche cocktail lounge, a bustling sports bar, or any other type of establishment, your business plan outlines the specific steps you’ll take to make your bar the go-to destination for potential customers. It provides direction and keeps all stakeholders aligned with the business’s overarching goals.

Financial Planning: One of the main reasons business owners create business plans is for robust financial planning. A bar has various financial intricacies, from sourcing ingredients to staffing and marketing expenses. A business plan ensures you’re well-equipped to manage cash flows, investments, and potential financial pitfalls. Moreover, potential investors often request a detailed business plan before committing funds, making this a crucial component for securing necessary capital.

Operational Efficiency: Every bar operates uniquely, depending on its target audience and theme. However, operational efficiency remains a consistent requirement for all bar owners. A business plan is a plan, after all, and it dives deep into the day-to-day operations, ensuring that every aspect, from supplier agreements to employee shifts, runs smoothly and cost-effectively.

Step-by-step Guide To Write A Bar Business Plan.

Navigating the world of the bar industry can be intricate, and the type of bar you want to open plays a pivotal role in shaping your business plan. Whether it’s a neighborhood bar, a high-end cocktail bar, or a wine bar with live music, each requires a distinct approach. This guide is tailored to help entrepreneurs and business owners create a comprehensive plan, ensuring the grand opening of the bar you dream of is a success.

1. Executive Summary

The executive summary is a concise overview of your entire business plan, acting as a snapshot that encapsulates the essence of your vision and strategy. Typically, it’s about one to two pages long and is placed at the beginning of your business plan, but it’s often written last.

What should you cover in an Executive Summary?

• Introduce your bar business, highlighting what makes your bar unique.
• State your mission and vision, giving clarity to the type of bar you aim to establish.
• Outline the main objectives, from your grand opening to long-term goals.
• Provide a financial overview, offering potential investors a glimpse into projected profits and growth.

2. Bar Description

This section delves into the specifics of your bar, painting a vivid picture of what patrons can expect and how you plan to operate.

What should you cover in the bar description section?

• Talk about your bar concept, whether it’s a wine bar, cocktail bar, or a bar with live music.
• Explain your unique selling proposition – what makes your bar stand out from the competition.
• Detail the operations, from opening hours to the ambiance you intend to create.

3. Market Analysis

This segment identifies and studies your potential customers, the location for your bar, and your competitors, helping you strategize accordingly.

Factors to cover:

• Target market: Define the demographics and preferences of those you plan to cater to.
• Location: An existing bar might already have an established clientele, but a new location needs careful consideration for accessibility, safety, and potential customer traffic.
• Competition: Analyze trends in the bar industry and see how competitors operate, ensuring your offerings are both competitive and unique.

4. Organization and Management

This is the operational backbone of your bar, detailing the structure of your business and the team that will run it.

What should you cover in the organization and management plan?

• Bar ownership information: Are you a sole proprietor, or is this part of a larger partnership or corporation?
• Profiles of your Bar management team: Include bios of key team members, showcasing their expertise and how they’ll contribute to running a successful bar.

5. Sample Menu

This section teases what your bar will offer in terms of food and beverages, acting as a tantalizing preview for potential patrons and investors.

What should you consider when creating a sample menu?

• Menu items: Detail the drinks and possibly accompanying food items.
• Unique Selling Proposition: Highlight specials or unique mixes. For instance, a cocktail bar might focus on signature mixes, while a wine bar could emphasize rare finds.
• Menu Pricing : Don’t forget to address pricing, taking into account costs and desired profit margins.

6. Marketing Strategy

This section delineates how you plan to attract customers to your bar and keep them coming back.

What should you cover in a marketing strategy for your bar business?

• Define your brand: From logo to interior decor, consistency is key.
• This could range from social media campaigns ,loyalty programs, SEO for website, or partnership with local businesses. 
• Considering using an  online food ordering system  in your bar
• Create a  digital menu with QR code  to make your menu easy for your customers to access online
• Sales Strategies: Special promotions, events, or partnerships that drive sales.

7. Business Operations

This segment breaks down the day-to-day functioning of your bar, ensuring nothing is overlooked.

BWhat operational issues should you address in your business plan?

• Supply chain: Detail your suppliers for everything from alcohol to garnish.
• Operating hours: Will you have a late-night license? Open only on weekends?
• Staffing: Consider the roles you need to hire for, from bartenders to security.
• Equipment: Everything from the bar counters to the sound system.

8. Financial Plan and Loans

How Many Ways to Fund Your Bar?

Securing funds to start and grow their bar business is a concern for many aspiring bar owners. While personal savings might be the go-to for some, others might look into bank loans, angel investors, or even crowdfunding campaigns. Exploring all available options can ensure you fund your bar easily and efficiently.

Important Questions to Consider When You Create Your Funding Request

Before approaching potential investors or lenders, it’s pivotal to have a clear plan detailing how the funds will be used. What renovations or modifications are necessary? What will the initial stock and equipment cost? What provisions have been made for operational costs until the bar starts turning a profit? Having these answers ready can make your funding request more compelling.

9. Financial Projections

When diving into the world of bar entrepreneurship, understanding your financial landscape is crucial.

Break-even analysis

 It’s an evaluation that helps you determine when your bar will be able to cover all its expenses and start making a profit.

To calculate the break-even point, use this formula: Break Even Point = Fixed Costs / (Price – Variable Costs)

Knowing this can help you write a more convincing business plan, highlighting the viability of your venture.

Projected profit and loss statement

A crucial part of your bar business plan that offers insights into potential profits and losses your business might encounter.

Cash flow analysis

This gives you the key elements to understand how cash moves in and out of your business. By following the bar business plan writing best practices, you can quickly and easily complete these projections. Ensuring that they include a winning strategy will make your financial plan more robust and appealing to potential investors.

Sample Bar Business Plan Template

The following is a comprehensive example of a bar business plan. It’s a great tool to guide you in writing your business plan.

Mission : To provide a unique drinking experience that celebrates local flavors and promotes community bonding.

Vision : To be the neighborhood’s top bar destination, known for its distinctive drinks and vibrant ambiance.

Bar Description : The Urban Vine, a wine-centric bar focusing on regional wines and locally sourced ingredients.

Costs : Estimated starting cost: $250,000.

Profits : Projected first-year net profit: $60,000.

2. Description of the Bar

Bar Concept : A contemporary wine bar featuring local wines and complementary tapas-style dishes.

Bar Name : The Urban Vine.

Bar Type : Wine bar with a secondary focus on craft beers.

Bar Location : 123 Vine Street, Downtown District.

Order Fulfillment : Table service and bar seating available, with an option for outdoor patio seating.

Working Hours : Monday to Thursday: 4 PM – 12 AM; Friday & Saturday: 3 PM – 1 AM; Sunday: 2 PM – 10 PM.

3. Menu Offer

Type of Food and Drink : Wine from local vineyards, craft beers, and tapas-style dishes made from locally sourced ingredients.

Offer : Regular wine tasting events showcasing new arrivals, paired with chef-special appetizers.

Unique Selling Point : Every wine bottle tells a local story, giving drinkers a taste of the region’s vineyards.

4. Market and Competition Analysis

Market Analysis : The Downtown District has a population predominantly comprised of working professionals aged 25-45, making it a prime location for a bar or pub.

Target Customer : Young professionals and wine enthusiasts looking for a quality drinking experience in a relaxed setting.

Size of the Target Customer : Approximately 10,000 individuals fitting the profile within a 5-mile radius.

Competition Analysis : Three other wine bars operate within the district.

Size of the Competition : Among the competitors, the largest has a seating capacity of 75, while the others can host around 50 patrons each.

Competitors’ Offer : Basic wine selections, some with occasional live music nights.

Competitors’ Prices : Average price of $8 per glass of wine and $6 for beer.

5. Investment Plan (Detailed Cost Analysis)

• Leasehold improvements: $80,000
• Furniture & Fixtures: $30,000
• Licensing & Permits: $20,000
• Initial Inventory: $40,000
• Rent: $4,000
• Salaries: $10,000
• Utilities: $1,500
• Miscellaneous: $2,500
• Total Cost : Anticipated first-year expense: $322,000.

6. Financial Forecast

 Considering the costs of starting and the projected revenue, breakeven is anticipated by month eight. The first-year projected revenue is $382,000.

Owner/Manager : Jane Doe – A passionate wine enthusiast with a background in business management.

Head Bartender : John Smith – Experienced in running a bar, skilled in crafting unique drink experiences.

Kitchen Staff : A team of three, led by Chef Anna, specializing in tapas dishes.

8. Marketing Plan

Strategies will focus on social media promotions, local partnerships, and hosting events. Ideas like wine-tasting events, collaborations with local vineyards, and monthly themed nights will be implemented. Special offers will be provided for group bookings, early bird timings, and repeat customers.

This business plan template will help prospective bar owners in crafting their unique plan to make their dream bar a reality. With a robust business strategy, The Urban Vine is set to become a renowned establishment in the Downtown District.

Tips For Creating An Effective Bar Business Plan Outline

Crafting a comprehensive bar business plan is pivotal in turning your vision into a successful venture. Here are some insightful tips to help you create an efficient outline:

Understand Your Niche : Begin by identifying the unique character of your bar. Is it a cozy neighborhood nook or a sophisticated wine bar? The specifics determine the kind of customers you’ll attract and the atmosphere you aim to create.

Include Comprehensive Details : The following bar business plan components are essential: executive summary, bar description, menu offer, market analysis, investment plans, financial forecasts, team structure, and marketing strategies. Don’t skimp on details; a comprehensive plan showcases your dedication and thoroughness.

Focus on Your Unique Selling Proposition (USP) : What makes your bar stand out? Maybe it’s an exclusive range of craft beer and wine, or perhaps it’s an innovative theme. Always include this unique factor in your business plan as it’s pivotal for attracting customers.

Plan Your Offerings : Are you focusing just on drinks or do you also plan to serve a variety of food items? Highlight your primary offerings, be it beer and wine or gourmet appetizers.

Keep It Adaptable : The bar industry is ever-evolving. Ensure your business plan is flexible enough to adapt to changing trends and customer preferences.

Seek Feedback : Before finalizing, share your draft with industry professionals or trusted peers. Their insights could help you include in a winning strategy that perhaps you hadn’t thought of.

Frequently Asked Questions

1. what makes a bar profitable.

A bar’s profitability hinges on multiple factors. A strategic location, a unique selling proposition, efficient cost management, and high-quality service all play pivotal roles. Moreover, understanding the preferences of your target audience and adapting accordingly, offering promotions during off-peak hours, and managing overheads effectively can significantly enhance a bar’s profit margins.

2. What is the executive summary of a bar business plan?

The executive summary is a concise overview of the bar’s business plan. It provides a snapshot of the business concept, its objectives, the financial outlook, and primary offerings. This section is particularly crucial for potential investors as it gives them a quick glance at the bar’s potential profitability and operational strategy.

3. How to write a good executive summary for a business plan with example?

When writing an executive summary, it’s essential to be clear and concise. Start with your bar’s mission and vision. Outline the primary objectives, the bar’s USP, and provide a brief financial overview.

Example: “ Sapphire Lounge aims to be the city’s premier wine bar, offering an eclectic range of international wines in a cozy, upscale environment. Located in the heart of the business district, our vision is to provide professionals a relaxing spot to unwind. We project an annual revenue of $500,000, with an initial investment of $150,000. Our unique wine-tasting events and wine-pairing dinners set us apart in the competitive landscape.”

4. Do bars make a lot of money?

The profitability of bars varies based on several factors like location, concept, management, and market demand. While some bars can yield high profits, especially those in prime locations with a unique concept, others might struggle due to competition, mismanagement, or changing market trends. However, with the right strategy, understanding of the target audience, and operational efficiency, bars can indeed be quite lucrative.  

Crafting a comprehensive business plan is the bedrock of any successful bar venture. By diligently addressing each section and meticulously detailing all elements you aim to include in your business plan, you’re not only preparing for potential challenges but also envisioning the pathway to success. Remember, a business plan is not a static document; it’s a dynamic blueprint that can evolve with the changing demands of the industry and your clientele. Every decision, from the drinks you offer to the promotions you run, should align with the vision set out in your plan, ensuring long-term growth and sustainability.

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How to Write a Winning Lounge Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for lounge s who want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every lounge owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a lounge business plan.

A lounge business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a critical document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Lounge Business Plan?

A lounge business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Lounge Business Plan

The following are the key components of a successful lounge business plan:

Executive Summary

The executive summary of a lounge business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your lounge  
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

If you are just starting your lounge, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company or been involved in an entrepreneurial venture before starting your lounge company, mention this.

You will also include information about your chosen lounge business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an essential component of a lounge business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the lounge industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and, if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a lounge’s customers may include:

• Business professionals who want to have a place to relax after work
• People who are looking for a place to have a drink and socialize with friends
• Young adults who want to go out and meet new people

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or lounge services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your lounge business via word-of-mouth marketing or public relations.

Operations Plan

This part of your lounge business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and the following four years. Examples of milestones for a lounge business include reaching $X in sales. Other examples include adding new products or services, expanding to new locations, or increasing market share.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific lounge industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities, you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver your product/service offerings.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Lounge

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : Everything you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Lounge

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup lounge .

Sample Cash Flow Statement for a Startup Lounge

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and grow your lounge . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written lounge business plan is a must for any business owner. It’s a great tool for attracting investors and keeping the company focused.  

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We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

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But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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Bar Business Plan

Do you want to put up a bar as a business ? If this has been your aspiration or desire for a long time already, make sure that you have the proper processes and business plan guidelines that can help you present your bar business plan to your target audience in the best way possible. In this article we will discuss how you can write a business plan for your bar startup.

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What Is a Bar Business Plan?

Like any other business plan, this specifically helps owners have a plan for their bar. It contains business goals and a timeframe to achieve them. It serves as a blueprint that guides bar owners in running day to day operations, drawing a growing number of patrons, and becoming a reputable establishment. It is also for getting financial support from potential partners and a guide for the management and operational processes of the business.

How To Draft a Bar Business Plan

No matter the purpose of your bar business plan, it is important for you to identify your business’ vision and mission. That way you can create a business plan that is necessary and helpful for the needs of your business. Check out restaurant and coffee shop business plans as a reference to get started. If you need more ideas, check out these tips in creating a bar business plan.

1. Be Aware Of The Market

Before you begin your business plan, understand the dynamics of the market for bar establishments. Knowing the needs of your customers, the trends that dictate the shift in the marketplace, and the way your competition reacts to certain scenarios can help you properly and carefully execute action plans for your bar business’s growth may it be in reach, actual sales, or brand awareness.

2. Create An Executive Summary

Come up with a bar business plan executive summary that can showcase the mission and vision of the business. You also have to make sure that this overview of what the business plan is all about should contain the principles and values that guide your business as well as the key factors that you need to consider for your successes.

3. Make An Organizational Structure

Describe the company and the nature of its operations before giving details about ownership and management. A start-up summary is most likely helpful in ensuring that the business will follow legal procedures and regulations for its operations.

4. List Down Your Resources

It is important for you to present the financial aspect of the business so that you can attract potential partners and investors, if necessary and applicable. Include information about your products and suppliers as well so that you can keep track of where you can get resources.

What are cocktails?

Cocktails are alcoholic beverages made of spirits and other ingredients such as fruit juice, soda, etc. They are one of the things commonly ordered and consumed in a bar. There are many kinds with varying ingredients, flavor, and appearance.

What makes a nightclub different from a wine bar?

While both places serve alcohol, the set up of the place is different. A nightclub is more focused on the entertainment of the patrons by providing drinks and music. In contrast a wine bar is a tavern-like establishment and tends to have a more relaxing ambiance like bistros.

What makes a tavern different from a bar?

Both places sell alcoholic beverages , but what makes them distinct from each other is that a bar does not necessarily serve food. A tavern on the other hand sells food and would often provide lodging. Taverns are an establishment that has existed for many centuries while bars started in the past few decades.

According to Statista research, sales in the drinking place sector in the United States have reached $23.15 billion in 2015. With the right kind of business plan your bar will certainly make sales that’ll contribute to such a number in the future. If you need more ideas on how to create a business plan then check out our business proposals and marketing strategy examples as references.

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Checklist for Starting a Lounge Bar Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Lounge Bar business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

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Make yourself indispensable, and you will move up. Act as though you are indispensable, and you will move out

Jules Ormont

I've Learned...

I've learned that you cannot make someone love you. All you can do is be someone who can be loved. The rest is up to them.

I've learned that no matter how much I care, some people just don't care back.

I've learned that it's not what you have in your life, but who you have in your life that counts.

I've learned that you can get by on charm for about 15 minutes. After that, you'd better know something.

I've learned that you shouldn't compare yourself to the best others can do, but to the best you can do.

I've learned that it's not what happens to people that's important. It's what they do about it.

I've learned that no matter how thin you slice it, there are always two sides.

I've learned that it's taking me a long time to become the person I want to be.

I've learned that it's a lot easier to react than it is to think.

I've learned that you should always leave loved ones with loving words. It may be the last time you see them.

I've learned that you can keep going long after you think you can't.

I've learned that we are responsible for what we do, no matter how we feel.

I've learned that either you control your attitude or it controls you.

I've learned that regardless of how hot and steamy a relationship is at first, the passion fades and there had better be something else to take its place.

I've learned that heroes are the people who do what has to be done when it needs to be done, regardless of the consequences.

I've learned that learning to forgive takes practice.

I've learned that there are people who love you dearly, but just don't know how to show it.

I've learned that money is a lousy way of keeping score.

I've learned that my best friend and I can do anything or nothing and have the best time.

I've learned that sometimes the people you expect to kick you when you're down may be the ones to help you get back up.

I've learned that I'm getting more and more like my grandma, and I'm kinda happy about it.

I've learned that sometimes when I'm angry I have the right to be angry, but that doesn't give me the right to be cruel.

I've learned that true friendship continues to grow, even over the longest distance. Same goes for true love.

I've learned that just because someone doesn't love you the way you want them to doesn't mean they don't love you with all they have.

I've learned that maturity has more to do with what types of experiences you've had and what you've learned from them and less to do with how many birthdays you've celebrated.

I've learned that you should never tell a child her dreams are unlikely or outlandish. Few things are more humiliating, and what a tragedy it would be if she believed it.

I've learned that your family won't always be there for you. It may seem funny, but people you aren't related to can take care of you and love you and teach you to trust people again. Families aren't biological.

I've learned that no matter how good a friend someone is, they're going to hurt you every once in a while and you must forgive them for that.

I've learned that it isn't always enough to be forgiven by others. Sometimes you have to learn to forgive yourself.

I've learned that no matter how bad your heart is broken the world doesn't stop for your grief.

I've learned that our background and circumstances may have influenced who we are, but we are responsible for who we become.

I've learned that sometimes when my friends fight, I'm forced to choose sides even when I don't want to.

I've learned that just because two people argue, it doesn't mean they don't love each other. And just because they don't argue, it doesn't mean they do.

I've learned that sometimes you have to put the individual ahead of their actions.

I've learned that we don't have to change friends if we understand that friends change.

I've learned that if you don't want to forget something, stick it in your underwear drawer.

I've learned that you shouldn't be so eager to find out a secret. It could change your life forever.

I've learned that the clothes I like best are the ones with the most holes in them.

I've learned that two people can look at the exact same thing and see something totally different.

I've learned that no matter how you try to protect your children, they will eventually get hurt and you will hurt in the process.

I've learned that there are many ways of falling and staying in love.

I've learned that no matter the consequences, those who are honest with themselves, get further in life.

I've learned that many things can be powered by the mind, the trick is self-control.

I've learned that no matter how many friends you have, if you are their pillar, you will feel lonely and lost at the times you need them most.

I've learned that your life can be changed in a matter of hours by people who don't even know you.

I've learned that even when you think you have no more to give, when a friend cries out to you, you will find the strength to help.

I've learned that writing, as well as talking, can ease emotional pains.

I've learned that the paradigm we live in is not all that is offered to us.

I've learned that credentials on the wall do not make you a decent human being.

I've learned that the people you care most about in life are taken from you too soon.

I've learned that although the word "love" can have many different meanings, it loses value when overly used.

I've learned that it's hard to determine where to draw the line between being nice and not hurting people's feelings and standing up for what you believe.

I've learned that no matter how fast or how far you go, you can't outrun God.

I've learned that no matter how far away I've been, He'll always welcome me back.

I've learned that love is not for me to keep, but to pass on to the next person I see.

I've learned that even if you do the right thing for the wrong reason, it's still the wrong thing to do.

Business Financial management in the small firm is characterized, in several distinct cases, by the necessity to face a somewhat different set of issues and opportunities than those faced by a massive corporation. 1 immediate and obvious difference is that a majority of smaller firms do not ordinarily have the opportunity to openly sell issues of bonds or stocks so as to raise capital. The owner-manager of a bigger company must rely mostly on trade credit, bank financing, lease financing, and private equity to finance the company. One, therefore faces a far more severely restricted pair of funding choices than those confronted with the financial vice president or treasurer of a massive corporation. On the other Hand, if small business financial management is concern, many fiscal issues facing the small firm are very like those of larger corporations. By way of instance, the investigation necessary for a long-term investment choice like the purchase of heavy machines or the evaluation of lease-buy options, is fundamentally the same regardless of the size of their firm. Once the decision is made, the financing alternatives available to the business might be radically different, but the decision procedure will be generally comparable. 1 area of Special concern for the smaller business owner lies in the successful management of working capital. Net working capital is defined as the difference between current assets and current liabilities and is often considered as the"circulating capital" of the business. Deficiency of control in this vital area is a primary source of business failure in both small and large businesses. The business Manager must continually be alert to changes in working capital accounts, the reason behind these changes and the consequences of those changes for the financial health of the corporation. 1 convenient and efficient system to highlight the key managerial requirements in this area would be to see working capital concerning its important components: Cash and Equivalents. This most liquid form of current assets, cash and cash equivalents (usually marketable securities or short-term certification of deposit) requires continuous oversight. A well planned and maintained cash budgeting process is imperative to answer key questions such as: Why is the cash level sufficient to meet current expenses as they come due? What are the timing relationships between cash inflows and outflows? When will summit cash needs occur? What's going to be the magnitude of bank borrowing needed to fulfill some cash shortfalls? So when will this borrowing be necessary and when may repayment be expected? Accounts Receivable. Virtually all companies must extend credit to their customers. Crucial issues in this area include: Is the amount of accounts receivable fair in relation to earnings? On the average, how quickly are accounts receivable being collected? Which customers are"slow payers?" What action ought to be taken to rate sets where required?Inventories.Inventories frequently make up 50 percent or more of a firm's current assets and so, are worthy of close scrutiny. Key questions which must be considered within this area include: Why is your level of inventory reasonable in relation to sales and the working features of the small business? How rapidly is inventory turned over compared to other businesses in the same industry? Is any funds invested in dead or slow moving stock? Are earnings being lost as a result of inadequate inventory levels? If appropriate, what action ought to be taken to increase or reduce inventory? Accounts Payable and Trade Notes Payable. In a business, trade credit often provides a significant source of financing for the firm. Key issues to research in this class include: Is the sum of money owed to providers reasonable concerning purchases? Is the firm's payment policy such it will enhance or detract from the firm's credit rating? If accessible, are discounts being taken? What will be the timing relationships involving payments on accounts payable and set on accounts receivable?Notes Payable. Notes payable to banks or other lenders are a second major source of funding for the business. Important questions in this course include: what's the amount of bank borrowing employed? Can this debt amount reasonable in regard to the equity financing of the firm? When will principal and interest payments fall due? Will funds be available to meet those obligations on time? Accrued Expenses and Taxes Payable. Accrued taxes and expenses payable represent obligations of the firm as of the date of balance sheet preparation. Accrued expenses represent such things as salaries payable, interest payable on bank notes, insurance premiums payable, and similar products. Of main concern in this region, especially with regard to taxes payable, is the size, timing, and availability of funds for the payment. Careful planning is required to insure that these obligations are met on time. As a final Notice, it's important to realize that although the operating capital accounts previously are recorded separately, they must also be viewed in complete and from the perspective of their connection to one another: What is the general trend in net working capital? Is this a healthy trend? Which person balances are responsible for the trend? How does the firm's working capital position relate to similar sized firms in the industry? What can be done to correct the fashion, if needed? Of course, the Questions posed are a lot easier to ask than to answer and there are several"general" replies to the problems raised. The guides that follow provide suggestions, techniques, and instructions for successful management which, when tempered with the expertise of the individual owner-manager along with the unique demands of the particular industry, may be expected to improve the capacity to manage efficiently the financial resources of a business enterprise. There is one Easy reason to comprehend and observe business financial planning in your business - to prevent failure. Eight of ten new businesses fail primarily due to the lack of good fiscal planning. Company Financial planning affects how and on what conditions you'll have the ability to attract the funding required to establish, preserve, and expand your company. Financial Planning determines the raw materials you'll be able to afford to purchase, the products you will have the ability to create, and whether you will be able to sell them economically. It affects the human and physical resources you'll be able to get to operate your business. It'll be a major determinant of whether you will be able to produce your hard work profitable. This segment Provides an summary of the essential components of financial management and planning. Used sensibly, it is going to make the reader - the small business owner/manager - comfortable enough with the fundamentals to have a fighting chance of success in today's highly competitive business environment. A clearly Conceived, well documented financial plan, establishing objectives and including the The use of Pro Forma Statements and Budgets to ensure financial management, will Demonstrate not just that you understand what you want to do, but that you understand how To accomplish it. This demonstration Is Vital to attract the funds Required by your business from lenders and investors.

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The Ultimate Nightclub Business Plan Sample

It’s well established that the Covid-19 pandemic has had a profound impact on bars and nightclubs around the world. As vaccines are rolled out worldwide, many nightclubs have been able to reopen under strict health protocols.

Despite these silver linings, opening and managing a successful nightclub in the current climate is more challenging than ever before. This is why creating a well-thought-out nightclub business plan is absolutely essential.

Doing so will help you lay out the steps you need to take to start a nightclub and plan how to get your target market through the door. However, it can be challenging to know exactly what to include.

This article is a sample nightclub business plan you can use as inspiration for your own. It will focus on a fictional venue called The Edge. Before we go into more detail about that, let’s first take a look at why a business plan can be useful.

Table of Contents

• 1 Why does my nightclub need a business plan?
• 2 Nightclub Business Plan – Executive Summary
• 3 Business Overview
• 4 Mission Statement
• 5 Start-up Expenses
• 6 Market Analysis
• 7 Market Challenges
• 8 Competitive Edge
• 9 Competitor Analysis
• 10 Customer Analysis
• 11 Sales Plan
• 12 Marketing Plan
• 13.1 Financial Plan
• 14 Wrapping up

Why does my nightclub need a business plan?

If this is your first time writing a business plan, you may be wondering what the purpose of these documents are and why they are so important. Here are a few reasons why business plans are helpful:

Establish key milestones 

When starting a new business, it’s easy to get swept up in the excitement of the process. A business plan will help you outline what your business’s long-term goals are and how you will achieve them.

Having a clear understanding of your long-term goals will also guide your decision-making process. For example, if you intend on expanding your business in future, a business plan will outline when you will need to secure funding to get this right.

Image: Green Chameleon/Unsplash

Identify the competition 

Creating a business plan will also help you to identify who the competitors in your area are and what your nightclub’s unique selling proposition is. This section of your business plan will also help potential investors understand how your nightclub will stand out from competitors and why it will be successful.

Understand your customers 

A business plan also gives you the opportunity to do extensive research into who your customers are to better understand their buying habits. This allows you to create better experiences for your customers and find out the best marketing strategies to reach them.

Assess the viability of your business 

One of the other benefits of creating a business plan is that it allows you to critically evaluate whether or not your business will be viable. The process of creating a business plan involves researching the market and whether or not your business will be a good fit for it. This process will also help investors understand the underlying strengths and weaknesses of your business and whether it’s worth funding.

Image: Campaign Creators/Unsplash

Determine your financial requirements 

Writing a business plan requires you to outline how much start-up capital you will need to get your business off the ground, what your projected profits are and whether or not you need additional funding. This is also useful because it might help you identify other revenue streams you can explore to make your business a success.

Nightclub Business Plan – Executive Summary

The Edge is a new nightclub in the growing downtown area of the city.

The area has seen several bars and music venues open up in recent years, and it’s becoming a popular place to go out. However, the city does not yet have a nightclub. This means there is an opportunity for The Edge to fill a gap in the market.

The nightclub will have space for 500 customers. It will specialize in high-energy electronic music and put club nights on from Wednesday through to Friday. The night club will also run after-parties for gigs and other events in the city.

The Edge will earn money through a cover charge and serving mixed drinks. The price of entry will vary depending on the night. We will offer discounts to those who arrive early or sign up to the guest list to help build an audience. We will also run a customer loyalty scheme to build a dedicated core customer group.

Other marketing ideas we will explore include being active on social media, building an email list, and collaborating with non-competing businesses near our location.

The nightclub will have two large bars that will serve spirits, soft drinks, mixers, and beer. We will also have higher-value drinks such as bottles of premium spirits and champagne for VIP customers.

The Edge will have start-up expenses of $275,000. In the first three years, we anticipate a total income of $511,200, $616,000, and $732,700.

This will lead to net profits of:

Year 1: -$62,040

Year 2: $8,750,

Year 3: $62,040.

Business Overview

The Edge will be a partnership between Jordan Craft and Anna Penn. Both owners have significant experience running clubs and will share management duties.

The nightclub will be located in an old office block on Second Street. This is a central location that is a short walk from several of the area’s most popular bars. It is also easily accessible by public transport from other parts of the city.

The two owners have already received permission from the relevant authorities to open a nightclub business in the area. The new venue is well-placed to be used as a nightclub but will require renovations such as soundproofing, creating a bar and dance area, and adding fixtures to ensure the venue adheres to social distancing protocols.

The Edge’s main selling points are:

• It will be the only club in an area with a growing nightlife scene.
• Its location is near to other bars.
• The owners’ experience of running successful entertainment venues.

Mission Statement

The Edge aims to provide a Covid-friendly, inclusive space for those who want to dance and have a good time late into the night. It will showcase cutting-edge, high-energy music trends and host talented DJs. This will help establish it as a top music venue, not just locally but throughout the city.

Start-up Expenses

Jordan and Anna will each invest $150,000 in The Edge. This will cover the start-up expenses of $275,000. A breakdown of these costs is listed below.

Market Analysis

The popularity of high-energy Electronic Dance Music (EDM) in the U.S. has seen year-on-year growth. As a result of the pandemic, total revenue in the bar and nightclub industry has seen a decline.

This has also coincided with a decrease in the number of nightclub venues. However, with vaccines being rolled out and economies opening up again, the steady increase in demand suggests there is room for our business to be successful.

Additionally, nightlife in the local area has grown over the last five years, with several new venues opening and operating successfully. Before the pandemic the bars nearby were busy, especially on weekends, and many of them had to turn away customers on busy nights. We believe this shows there is room in the market for The Edge.

Market Challenges

In addition to the pandemic, we are aware of other challenges in the industry.

Drinking guidelines are in place that suggest limits for the amount of alcohol people should consume. Additionally, the latest figures show that young people are drinking less than in previous years. As a venue that will generate cash flow from liquor sales, this is a worry.

There are several policies we will put in place to overcome this challenge to make our venue attractive to our target market. First, we sell a variety of non-alcoholic drinks at the bar. We are especially excited about the trend for non- or low-alcohol beers.

Image: Crew/Unsplash

Additionally, by attracting strong local and national DJ talent, we expect to create events that appeal due to the music, not just as a chance to drink alcohol. By charging an entrance fee for these events, we will be able to monetize customers who do not purchase drinks.

Another challenge is the possibility that other clubs will open nearby. However, there are currently no planning applications for another nightclub in the area. While this could change, we believe that by being the first we will be able to cement our reputation as a high-quality venue.

Competitive Edge

There are several reasons why we believe The Edge will be a successful business.

Reason #1: The Owners

Jordan and Anna have been involved in the nightlife business for several years. They have experience of what it takes to open and run a successful nightlife venue.

They also have expertise in promoting and they know what makes a great event. Their experience means they have an extensive network and plenty of industry connections, including venue owners, DJs, promoters, and suppliers.

Reason #2: The Location

The club is located in an up-and-coming district with a high-energy nightlife scene. While there are other bars around, there are no other clubs in the area, which means no direct competition. While competitors may open in the future, being there first is a fantastic opportunity to cement The Edge’s reputation as a quality venue.

Reason #3: The Venue Itself

The club has a great location nearby other venues, yet it stands out due to being significantly larger and having space for customers to keep a safe distance from one another and still have an enjoyable time. The venue has not been used as a nightclub before, so it will require complete renovations—this is an excellent opportunity for Jordan and Anna to create a specialized music venue.

Competitor Analysis

While there are no clubs in the area, there are eight other bars as well as two live music venues. There are also several restaurants.

The Edge’s main advantage over these businesses is that it will be a place specifically for dancing. We will open later, and our competitors simply do not provide similar services.

Citywide, there are six other clubs that we consider to be competitors. The population of the city means there is plenty of room for another new venue. We believe we can provide an experience that is better than the majority of the existing clubs.

Customer Analysis

The area has a high percentage of young professionals who enjoy nightlife and have money to spend on entertainment—as demonstrated by its growing nightlife scene.

Additionally, there are several new developments—both apartments and offices—being built nearby that means the size of the population is only likely to increase.

We have surveyed 1,000 members of the local community between the ages of 21 and 30, and they were receptive to the idea of a club. 85% said that if one opened they would be interested in attending, with 68% saying they would likely visit at least once a month.

Image: Samantha Gades/Unsplash

We may attract some students from the nearby college or older professionals on special nights out, but we anticipate the majority of our crowd being young professionals. As such, this is where we will focus our marketing.

We will bring in revenue from both door takings and drinks. We anticipate setting door fees at between $5 and $15, depending on the night. On less busy nights during the week, there will be no entrance fee.

We expect the average cover to be $10.

Drinks will sell for between $2 and $6. Our VIP section will allow people to buy full bottles of spirits or champagne. The average cost of a drink will be $4.

We will also sell snacks at the end of the night. These will cost $8.50 on average.

Based on these figures, we anticipate bringing in $511,200 in year 1. This will go up to $616,500 in the year 2 and $732,700 in year 3.

Minus the cost of sales, this will result in a gross revenue of $428,560, $516,150, and $610,940.

Marketing Plan

We will promote The Edge using a variety of nightclub marketing strategies. We have already spoken to several local bars, and they seem open to collaborations. Ideas currently being considered include offering discounts on nightclub entry to people who can show drinks receipts from those bars.

Before opening, we will reach out to both local news outlets and local nightlife outlets to get press coverage. We will focus on our USP of being the first nightclub in the area, the owners’ strong connection to the scene and how we will adhere to Covid-19 protocols.

Once we are open, we will work to build a following on Facebook, Twitter, and Instagram, which we will use to promote our club nights. We will also develop an email list by providing discounts to people who give us their email address when entering the club.

We will use these platforms to build anticipation and promote events, as well as operate our guest list. In the future, we may sell tickets online for special occasions such as New Year or if we bring in well-known DJs to perform.

Image: Zac Bromell/Unsplash

Creating a community and a base of repeat customers as a new venue is important to us. We will increase the chances of this happening by operating an app-based VIP loyalty scheme, which will see regular customers receive benefits such as priority entrance and drink discounts.

Management Team and Personnel

The owners, Jordan and Anna, will manage the day-to-day running of the nightclub. As well as their industry experience, Anna studied management during her undergraduate degree and Jordan has spent time as a touring DJ.

The Edge will require six bar staff on busy nights and three bar staff during the week. Each shift will have one senior employee to supervise the team. For nights with a door fee, we will hire someone to receive payments.

We will also hire a house DJ as well as other special DJs for events. We anticipate hiring three security staff to man the door and perform security inside.

Jordan and Anna will each pay themselves $25,000 per year in the first year, with this increase in the following years. Bar staff, security, and other help will be paid $12 per hour, with the average shift lasting from 9 pm till 5 am at weekends or 9 pm till 3 am during the week. This includes prep time and post-closing processes.

Total expected personnel costs for the first three years are listed below.

Financial Plan

We have included detailed financial projections for The Edge in the table below.

Wrapping up

Opening a nightclub in the current climate will be no easy feat. Not only will you need to make sure you get enough customers through the door to make a profit, but you will also need to ensure all health protocols are followed to a tee.

By following the structure of the business plan in this article, you’ll better understand the steps you need to take to make your nightclub venture successful and the challenges you will need to overcome. For nightclub promotion ideas, take a look at this article.

If you’re planning to open a nightclub and are interested in building an app to encourage customer loyalty, get in touch with AppInstitute today .

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Bar owners' guide to creating a business plan

Claim your free Nextdoor business page

Claim your business page to get discovered by customers and manage your recommendations

Behind every great bar is a great bartender. Behind them, is a bar business plan that sets your establishment up for a successful launch and long-term success. Whether you’re setting out to open your own spot or expanding into a new neighborhood with another location, your first step is laying out your plan. An effective bar restaurant business plan covers everything from financial goals to local business marketing strategies , all detailed in this 6-step guide.

1. Executive summary

A well-constructed bar business plan can be your roadmap, helping guide and establish your business’s operations and reputation. Not only is it an essential document if you’re raising funds, but it’s also a helpful way to organize thoughts and plans for yourself and to share them with employees.

Start every business plan with a summary to hook the reader to learn more about your company and your proposal. Think of it a little like a sales pitch for your bar, and a preview of everything you lay out inside your business plan. Be sure to include:

• Mission statement – Be both ambitious and realistic with how you position yourself and your bar with a mission that answers the question, “who are you and what do you do?” This should touch on why you’re opening this business and what you hope to accomplish in doing so. 
• Concept – Whether you picture your bar as a high-end cocktail lounge or a family-friendly brewery, share what will make your place unique. Get specific on how it will compete in the neighborhood you’re opening in, touching on the local demographic and other establishments.
• Operations – Briefly summarize how your business will function, whether you’ll be open late, serving food, or offering a retail selection. Detail the general structure of owners, managers, and employees.
• Value propositions - Highlight the value of your bar and what sets it apart from others in the area. Turning her food truck Yolos into a brick-and-mortar location, in Amarillo, TX, restaurant owner Yolanda Grazier offers an escape for the local lunch crowd: “​​We're really hoping to bring a good place where people are comfortable to come and sit down, enjoy a meal with their coworkers, [and] get a little rest and relaxation before they go back to work.”

You can also include your experience, industry trends, and more about the local market to show how your neighborhood bar will meet your goals. 

2. Location and design

Your bar’s physical location, inside and out, is important for business and your business plan. Use this section to connect your location to how it will influence your bar’s success. It should be clear to potential investors that you’ve done your research and see what will make it special based on the neighborhood it’s in. Share details on:

• Access to public transit – An accessible location near a bus or metro stop will make it easier for customers to come and go from your bar safely. 
• Neighborhood – Location may influence the type of bar you open, and vice versa. Share more about the area you’re located in and how you’re filling a need there. You can include what kind of foot traffic your location gets and demographic information of clientele, like age, income, lifestyle details, and employment information. 
• Interior design – From the back bar to your floor plan, establish plans for what your bar will look like inside. Include diagrams and renderings that will illustrate your vision. List amenities, like kitchen appliances and bathroom, plus any plans for remodeling.

3. Inventory and menu planning

Whether you’re serving local craft beer or a selection of wine from around the world, this is your opportunity to get specific about what neighbors at your bar will be saying “cheers!” with. 

Include inventory needs and menu planning details, like:

• Menu options – The more details you can provide about your upcoming specialties, the better. Share your menu, with price points and seasonal variations, as well as plating and glassware.  
• Ingredient lists – Provide the ingredients you plan to use and where you’ll source them. Share distributors for liquor, beer, and wine, and don’t forget mixers and garnishes.
• Miscellaneous items – Bar napkins, glassware, straws, cleaning supplies, and towels are necessary for most bars. Estimate weekly ordering needs and identify suppliers to ensure everything is accounted for.

Since the investors, lenders, or partners reviewing your bar business plan may not have the opportunity to test everything on your future menu, get detailed on flavor profiles, tasting notes, and descriptions to help them preview the experience of ordering at your bar. 

4. Research and marketing strategy

To build buzz for your local bar or restaurant, try a mix of traditional print advertising and online marketing. Get to know your local and target demographics to decide where and how to reach them. 

In the marketing section of your bar business plan, provide details on:

• Demographics -  Are you near a university, a hospital, or a hotel? Include neighborhood demographics and how you plan to serve locals what they’re thirsty for. With 22.9% of bar revenue coming from customers between the ages of 21 and 34 , age and income level can be factors worth highlighting. 
• Neighborhood specifics -  Tap into the interests and needs of the community you’re opening your doors in Speak directly with your bar’s new neighbors and connect with fellow businesses with a free Nextdoor business page that gives you instant access to everyone within two miles. 
• Traditional and digital marketing – Share your marketing plans, which should consider industry trends, print, and local advertising, partnering with other local businesses, and building a digital presence. Your bar should have a website, Nextdoor business page, and other social media so your information is readily available, easily searchable, and stands out as neighbors scroll for where to go this weekend.

Make marketing more effective by keeping both larger industry trends and your local demographic in mind as you plan to drive and build awareness for your bar.

5. Financial plan

The financial section of your bar business plan covers your financial history with potential for profit and your plan for obstacles that may come up. This is important for your business strategy, as well as for potential lenders, investors, or partners to see. 

Develop your bar’s financial plan with information on the following:

• Overhead costs – Price out liquor licenses, business licenses, and any associated fees with starting your bar restaurant. Note any equipment or training required to open. 
• Financial projections – Estimate your cash flow and the revenue for the first few years of your business, sharing when you expect your bar to break even.  
• Capital investment – Note your inventory, staff, and real estate costs, plus taxes and insurance costs. Assess what type of funding you need, if any, and what you’ll do with — and how you’ll pay back — any investment. Note any money that is set aside to cover unexpected fees and incidentals.

If you have unique plans to drive additional revenue, include them here in the financial section. Pa-Nash Restaurant, Bar & Lounge in Queens, NY, found new opportunities in catering and deliveries. Event buyouts or private dining options could be a secondary way for your bar to make money. 

Consider hiring experts, like an accountant, to help you with this stage of the process, especially if they have advised other local bars or restaurants in your area.

6. Daily operations

Any potential investors or partners will need to get a sense of your day-to-day operations. Even if you change specific details once your bar is open, going in with an idea can make your first weeks easier for you and your team.

Daily operations for a bar owner can include:

• Service style – Whether you’re opening a smaller bar with a single rail or a massive bar restaurant with tables and servers, explain how service will run. Detail and define POS systems, tickets, and customer comps.
• Chain of command – Delineate staff responsibilities, as well as the general chain of command for managers and operators. Everyone should know their exact role and responsibilities when they walk into work each day. 
• Company policies – Sick leave, paid time off, and general company policies can be established in this section. Consider creating a separate employee handbook for easy reference as you onboard team members. 

Even a busy bar can feel like a well-oiled machine if its daily operations are established on day one. Prepare for success and help eliminate unnecessary stress when your bar finally opens its doors. 

Open shop on Nextdoor 

An effective bar business plan will help guide you on the path toward success. As a local establishment, another key element to a bright future for your bar is in making it a neighborhood favorite. With one in three households on Nextdoor, there are potential customers right around the corner who can help. Invite neighbors in when you claim your free Nextdoor Business Page . Build buzz for your opening, share local deals, and give your neighborhood something to cheers to. 

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Hookah Lounge Business Plan Template

Written by Dave Lavinsky

Hookah Lounge Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their hookah bars and lounges. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a hookah lounge business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Hookah Lounge Business Plan?

A business plan provides a snapshot of your hookah bar or lounge as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Hookah Lounge

If you’re looking to start a hookah bar or lounge, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your lounge in order to improve your chances of success. Your plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Hookah Businesses

With regards to funding, the main sources of funding for a hookah lounge are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for hookah lounges.

Finish Your Business Plan Today!

How to write a business plan for a hookah lounge or bar.

If you want to start a hookah lounge or expand your current one, you need a business plan. Below we detail each of the key components to writing a great [sector] business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of business you are operating and its status. For example, are you a startup, do you have a hookah bar or lounge that you would like to grow, or are you operating a chain of hookah bars or lounges?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the hookah lounge industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of hookah lounge you are operating.

For example, you might operate one of the following types of hookah businesses:

• Hookah Lounge : this type of business will have a lounge type atmosphere with comfortable couches and chairs for guests to sit in while smoking hookah. The social aspect of hookah is foremost in this type of business, and food, drink, or other merchandise may be available, but is not a major focus.
• Hookah Bar: this type of business has a bar atmosphere and typically also offers a menu of drinks and alcoholic beverages.
• Hookah Cafe: this type of business typically has a coffee shop atmosphere and serves coffee and tea, as well as pastries and other food. Some hookah cafes specialize in a particular cuisine, such as Middle Eastern food.

In addition to explaining the type of business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the hookah industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the hookah industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your hookah business plan:

• How big is the hookah industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your hookah bar or lounge? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your hookah business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments that may be hookah smokers: college students, Millennials, Gen X, and Baby Boomers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of hookah business you operate. Clearly, college students would respond to different marketing promotions than an affluent Baby Boomer, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most hookah businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other hookah lounge businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes convenience stores, tobacco shops, cigar shops, and vape shops.

With regards to direct competition, you want to describe the other hookah lounge businesses with which you compete. Most likely, your direct competitors will be hookah lounges located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of hookah flavors do they specialize in?
• Do they serve food and beverages?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider variety of hookah flavors?
• Will your lounge have a trendier vibe, or a more upscale atmosphere?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a hookah lounge business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of hookah lounge company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to hookah, will your lounge serve alcohol, or offer oxygen, or will you sell hookah products for off-premise use?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your hookah lounge company. Document your location and mention how the location will impact your success. For example, is your hookah lounge located near a college campus, or in an entertainment district? Will you also sell hookah products and accessories online? In this section, document each method by which you will sell your products..

Promotions : The final part of your hookah lounge marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your hookah lounge business, including marketing your business, ordering and tracking inventory, serving customers, and preparing for upcoming customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to seat your 1,000 th customer, or when you hope to reach $X in revenue. It could also be when you expect to open a hookah lounge in a new location.  

Management Team

To demonstrate your hookah lounge business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing hookah lounge businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in food service or bar management, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your hookah lounge costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your lounge be at capacity during evenings and weekends? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your hookah lounge business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a hookah lounge business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your lounge location lease or sample menus for all the products you will serve (hookah, food, beverage, etc.).  

Putting together a business plan for your hookah lounge is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the hookah industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful hookah lounge business.  

Hookah Lounge Business Plan FAQs

What is the easiest way to complete my hookah lounge business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Hookah Lounge Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of hookah lounge business you are operating and the status; for example, are you a startup, do you have a hookah lounge business that you would like to grow, or are you operating a chain of hookah lounge businesses?

Don’t you wish there was a faster, easier way to finish your Hookah Lounge business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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Best Rooftop Bars (Restaurants) in Moscow

These are 7 Best Rooftop Bars in Moscow

We are looking for the best rooftop bars Moscow’s. Another winter is in the books and Moscow’s citizens are looking to spend as much time outdoors as possible. In this period Moscow transforms itself into an outdoor city filled with trendy destinations to enjoy long days and cool nights. Indeed, as the sky in Moscow is one of the most astonishing that I’ve ever seen, summer here is all about rooftop terraces with fantastic views.

Here is a selection of the coolest bars and restaurants on top of Moscow’s sprawling buildings.

Strelka Bar:

Strelka is definitely a summer must and it’s one of my favorite. It’s located in the center of Bolotny Island, right opposite the Christ the Savior Cathedral. Food and drinks are great, guests can choose from an extensive cocktail list and an international menu. There’s a beautiful spacious terrace with an amazing view that overlooks the Moscow river. Yes, you can find terraces much higher up but if you prefer a more charming riverside view to a skyline – this is the one for you.

Bersenevskaya Emb., 14/5A. Metro Kropotinskaya Tel.+7 (495) 771 74 16

Time Out Bar:

Update: according to a Google search of this establishment, this place is closed to this day (23.09.2021)

Amazing city view from 2 open terraces located atop the tower of the Hotel Peking. Visitors with the patience to wait in line for the lift up to the 12th floor of the Hotel Peking are in store for a magical evening in front of the gleaming Moscow lights. Open daily from 6pm to 6am, the place offers the possibility to watch breathtaking sunsets and dawn. Excellent cocktails and a lively night club at night.

Ulitsa Bolshaya-Sadovaya 5/1. Pekin Hotel, 13th floor. Metro Mayakovskaya. Tel. (495) 229-0180

Located in the center of Moscow, on the roof of the Ritz-Carlton Hotel, O2 lounge has one of the best view over the Red Square and the Kremlin. Innovative cocktails and creative sushi dishes make O2 a Moscow city summer hot spot. But i’ll warn you: Prices are exactly what you would expect in a hotel called the Ritz located within walking distance of the Kremlin.

Tverskaya Ulitsa 3, Floor 12 at the Ritz-Carlton. Metro Okhotny Ryad. Tel. 495-225-8888. 

Kalina Bar:

Cosy and classy, Kalina Bar is located on 21st floor of Lotte Business Center. The place will have you going back and forth between two views of Moscow’s skyline. From one of the restaurant’s balcony you have an outstanding view of the skyscrapers of Moscow-City, Moscow State University and the Ministry of Foreign Affairs. From the other side of the bar you can see the Kremlin cathedrals and Christ the Savior Cathedral. With a high class lounge feel, Kalina is a perfect summer destination for a date, business dinner or a friends night out.

Novinsky Bulvar 8. 21St floor. Metro Smolenskaya. Tel. 495-229-55-19

Sky Lounge:

One of the best panoramic restaurant/bars in Moscow. The 22nd-floor establishment offers its guests an excellent view of Moscow State University, Gorky park, Sparrow Hills and Moscow-city, with exquisite cuisine and relaxing atmosphere. From the balcony you can also look upwards at the gold brain-like sculpture that crowns the tower. Sunset here is unforgettable.

Leninsky Prospekt 32A. 22nd floor at the Academy of Sciences. Metro Leninsky Prospekt. Tel. 495-781-5775

The 60th floor of the sleek Federation Tower is home to Bar Sixty, the higher restaurant in Europe. The interior design is classy and the view on the city is simply priceless. Make sure you arrive early to get the best tables and then watch Moscow turn from light to dark blue with lots of bright lights. Great atmosphere, good food, amazing cocktails.

Presnenskaya Naberezhnaya 12. Metro Mezhdunarodnaya. Tel. 495-653-8369.

Mercedes Bar:

Mercedes Bar is located at the 31st-floor of the Radisson Royal Hotel (one of Stalin’s “Seven Sisters”). There you can have a unique view on the skyscrapers of Moscow City, which are located exactly in front of the hotel. Creative and exquisites cocktails.

Kutuzovsky prospect 2/1. Floor 31 Radisson Royal Hotel. Metro Kievskaya. Tel. 495-229-8309

This blog was brought to you by Matilde, currently styding Russian at Liden and Denz

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• The 10 Best Bars In...

The 10 Best Bars in Moscow, Russia

Moscow ’s bar culture is gaining its momentum with new exciting venues popping up in Russia ‘s capital almost every week. From an atmospheric speakeasy, to scenic rooftop bar to a hip piano bar in a Moscow apartment – here’s your list for an unforgettable visit.

1. 15 kitchen + bar.

Restaurant, Bar, Russian, Australian

An acclaimed bar that takes serving drinks as seriously as making them, this place showcases a cocktail card that changes every season but still remains perfectly balanced. The place has a surprising restaurant concept, inviting the world’s best chefs on a short-term contract and encouraging their experiments.

2. Chainaya. Tea & Cocktails

Bar, Cocktail Bar, Tea Room, Chinese, Cocktails, Tea

3. Delicatessen

Bar, Cocktail Bar, Restaurant, European

A hipster paradise that set the tone for a new generation of Moscow’s bars, Delicatessen is known and loved for its honest hefty food and home-made infused alcohols. Located in a nondescript basement and hidden in a maze of Moscow’s alleys, this is the place for those in the know, where the owners cook, mix cocktails and wait tables.

5. Public Bar

Bar, Cocktail Bar, Pub Grub

Public Bar will go down in history as the place where Kanye West had lunch with fashionista Gosha Rubchinskiy, which can only mean that Kanye knows a good bar. Though finding this enigmatic place is quite a challenge and you have to make a call to get in, you’ll be rewarded with a quiet evening of elaborate drinks.

Restaurant, Russian, Vegetarian, European

As the name implies, here you can try all Russian drinks (and their variations) imaginable: from traditional infused alcohols to berry mors drinks. Located on the 85th floor of the Moscow City tower, Ruski is famous for its one-of-a-kind ice-bar and breathtaking view.

7. Santo Spirito

Bar, European, Pub Grub

8. Saxon + Parole

Cocktail Bar, Restaurant, American

9. Antikvarny Boutique & Bar

Bar, Wine Bar, Restaurant, European, Pub Grub

10. Kvartira 44

Cafe, Restaurant, Bar, Coffee, Russian

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Novotel Moscow City 4 stars Family friendly Ecocertified

88 88 photos/video

83 83 photos/video

Description

Novotel Moscow City

Hotel that makes every moment matter

The Novotel Moscow City is the only hotel in the famous Moscow City business area of the capital among the highest skyscrapers in Europe, with exciting sky decks and restaurants with panoramic views. The hotel is perfect for business and holiday. Rooms with panoramic windows, a restaurant and a bar, the InBalance welness center, 8 conference rooms, and an underground parking are at guests' disposal.

Novotel Moscow City has a good location within walking distance to the one of the largest Afimall City Shopping and Entertainment Mall, Expocenter, Moscow River Embankment and Krasnaya Presnya Park. The Hotel is also easily accessible by the public transport: several subway and public transport stations, including express to Sheremetyevo and Vnukovo International Airports.

Hospitality and high standards of one of the largest hotel operators in the world Accor in a modern business district of Russia. Novotel Moscow City is perfect for relaxation, ideal for business. Welcome!

Take advantage of the opportunity to book a buffet breakfast on the website for the price of 1,700 rubles per person! The cost of the breakfast when paid at the reception and in the MC Traders restaurant is 1,950 rubles per person.

Hotel extras

Free Wi-Fi, newspapers and maps of Moscow. 5 minutes to the Expo Center.

A minute to the Afimall shopping center with lots of shops, cafes, cinemas.

2 minutes to the highest observation deck in Europe and no-limit ice cream.

4 metro stations and Moscow Central Circle station near the hotel.

15-minutes drive to the Kremlin.

Our accommodation(s)

Page out of

Superior Room with queen-size bed

• 25 m² / 269 sq ft
• Bedding 1 x Double bed(s)
• Views: Courtyard View

From NaN RUB NaN RUB Note  *

Fees and taxes included

1 night | 1 adult

Superior Room with 2 twin beds

• Bedding 2 x Twin bed(s)
• Views: City View

Deluxe room with a double bed

Executive Room with king-size bed.

• 34 m² / 365 sq ft
• Bedding 1 x King size bed(s) and 1 x Double sofa bed(s)

Executive Deluxe Room with double bed and sofa.

• 40 m² / 430 sq ft
• Bedding 1 x King size bed(s) and 1 x Single sofa bed(s)

Deluxe with a double bed for guests with limited mobility

• Accessible room

Executive room for guests with limited mobility with King-size bed

• 33 m² / 355 sq ft

Junior suite for guests with limited mobility with a King-size bed

• 58 m² / 624 sq ft
• Bedding 1 x Double bed(s) and 1 x Double sofa bed(s)

Junior Suite Room with king-size bed and sofa

Suite Room with king-size bed and sofa

• 54 m² / 581 sq ft

City Suite with 1 King-size bed and sofa

• 75 m² / 807 sq ft

Hotel location

Presnenskaya Naberezhnaya, 2, Presnenskaya Naberezhnaya 2, Russia 123112  Moscow Russia

GPS : 55.748069, 37.53685

Contact email [email protected]

Click to copy the email address

Access and transport

Kiev railway station

Railway station

Access: 4.9 km  /  3.04 mi     15 min drive

Tourist attraction

Access: 5.6 km  /  3.48 mi     15 min drive

Historic monument

Access: 6.3 km  /  3.91 mi     15 min drive

TRETYAKOV GALLERY

Access: 7.5 km  /  4.66 mi     20 min drive

Access: 7.5 km  /  4.66 mi     18 min drive

Shuttle on call, Shuttle scheduled

Saint Basil's Cathedral

Access: 7.5 km  /  4.66 mi     15 min drive

BOLSHOI THEATER

Opera/symphony/concert hall

Access: 8.4 km  /  5.22 mi     20 min drive

"Krasnaya Presnya" park

Access: 2.1 km  /  1.3 mi     15 min walk  /  7 min drive

"Afimall City" shopping center

Shopping district

Access: 200 m  /  0.12 mi     5 min walk

Hotel services

Check-in from 03:00 PM - Check out up to 12:00 PM

• Wheelchair accessible

Fitness center

• Air conditioning
• Meeting rooms
• 100% Non Smoking Property
• Room service

MC Traders offers a wide range of delicious international cuisine and cooking classes. The guests can enjoy Early bird breakfast from 4 am; hold a meeting during a business lunch and in the evening relax next to a real fireplace in the bar.

MC TRADERS BAR

Located in the hotel lobby, the MC Traders lounge bar is the ideal place to relax. A wide range of drinks and snacks is available to suit all tastes.

4 options for you to chose from depending on your tastes. A snack at reception from 4AM. A buffet breakfast. For those in a hurry, hot drinks, orange juice and croissants served at the bar. Room service.

At our charming wellness and fitness center, you can enjoy our 2 saunas, 2 hammams (Turkish baths), relaxation rooms and massage treatments. Our mission is to make sure you can enjoy complete relaxation.

Meetings & Events

Our guest reviews

100% genuine reviews from our guests

ALL Rating  4.5/5  2,780 reviews

TripAdvisor Rating  4.5/5  1,821 reviews

Good loacation & Cozy Environment

Customer review rating 5.0/5

Anonymous Business - 3/16/2024 Confirmed reviews ALL

It was my first time staying in this hotel. It was beyond my expectations. In general; the hotel is clean well orginized and pay attention to their guest’s satisfaction.

Dear Burak! Thank you very much for your glowing review regarding your stay at Novotel Moscow City! We are thrilled to hear that you have a great impression about your stay, as well as our hotel team! It is a pleasure for us to bring comfort and positive emotions to our Guests providing courteous, warm and welcoming service. We are glad that you highly evaluated our work! We are looking forward to welcoming you back at our hotel! Warmest regards, Irina Naumova Quality and Attitude Manager.

Wonderful Stay as always !!

TripAdvisor rating 5.0/5

andyrocks_globe 3/5/2024 TripAdvisor review

During my recent stay at Novotel Moscow City from 9th to 22nd February, I was pleasantly surprised by the warm reception I received from the duty manager Marika. Her friendly demeanor and efficient handling of check-in made me feel welcome and valued as a guest as always. I also want to extend my appreciation to the night manager Maria for her attentiveness and quick response to any requests or concerns I had during my stay. Her professionalism and dedication to ensuring a comfortable experience for guests did not go unnoticed. The F&B Manager Darina and her associate Yulia deserves special recognition for their exceptional service and attention towards the incredible experience. I am extremely glad with the fact that how she is concerned with every details to make the valued guest feel exceptional during the stay. Lastly, I would like to express my deepest gratitude towards Deputy GM Marina for her overall management of the hotel. Her leadership and commitment to guest satisfaction were evident throughout my stay, and I truly felt well taken care of under her supervision.

Dear Andy! Thank you very much for your glowing review regarding your stay at Novotel Moscow City! We are thrilled to hear that you have a great impression about your stay, as well as our hotel team! It is a pleasure for us to bring comfort and positive emotions to our Guests providing courteous, warm and welcoming service. We are glad that you highly evaluated our work! We are looking forward to welcoming you back at our hotel! Warmest regards, Irina Naumova Quality and Attitude Manager.

Fantastic place

Customer review rating 4.5/5

Anonymous Friends - 1/14/2024 Confirmed reviews ALL

Good location, near to a big mall ( 4 minutes of walk ) were everything you need is available.

Dear Saud! Thank you for your kind feedback. We are glad to know that you enjoyed your stay with us. Looking forward to welcoming you back. Sincerely, Irina Naumova Quality and Attitude Manager.

Well located

Customer review rating 4.0/5

Vitaly Y. Business - 12/9/2023 Confirmed reviews ALL

1. Process of lamp light replacement should be managed more effectively. 2. It is too noisy in the inner rooms - noise from events (bad sound isolation) 3. All other aspects are on the good level.

Dear Vitaly! Thank you for your kind feedback. We are glad to know that you enjoyed your stay with us. Looking forward to welcoming you back.

well located, good stay

Davit S. Business - 12/9/2023 Confirmed reviews ALL

Thank you for everything?

Dear Davit! Thank you for your kind feedback. We are glad to know that you enjoyed your stay with us. Looking forward to welcoming you back.

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Web-users rating

Other web-users rate our hotel

• 868 reviews 9.5/10 Location
• 1,449 reviews 7.5/10 Room
• 1,252 reviews 8.8/10 Service
• 19 reviews 4.2/10 WiFi
• 906 reviews 9.6/10 Breakfast
• 514 reviews 7.7/10 Cleanliness
• 145 reviews 5.6/10 Amenities
• 110 reviews 9.5/10 Location
• 194 reviews 7.1/10 Room
• 170 reviews 9.1/10 Service
• 145 reviews 9.7/10 Breakfast
• 60 reviews 6.9/10 Cleanliness
• 10 reviews 5.3/10 Amenities
• 117 reviews 9.6/10 Location
• 204 reviews 6/10 Room
• 156 reviews 8.3/10 Service
• 130 reviews 9.5/10 Breakfast
• 69 reviews 7.4/10 Cleanliness
• 68 reviews 5.4/10 Comfort
• 26 reviews 4.9/10 Amenities
• 41 reviews 9.4/10 Location
• 117 reviews 6.6/10 Room
• 81 reviews 8.5/10 Service
• 51 reviews 9.8/10 Breakfast
• 38 reviews 7.7/10 Cleanliness
• 36 reviews 5.9/10 Comfort
• 6 reviews 5.3/10 Amenities
• 35 reviews 9.5/10 Location
• 59 reviews 7/10 Room
• 52 reviews 8.7/10 Service
• 34 reviews 9.7/10 Breakfast
• 25 reviews 7.9/10 Cleanliness

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The Carlton, Moscow

A luxury Red Square hotel «The Carlton, Moscow» promises guests a front-row seat to Moscow, only steps away from the city’s invigorating riches. The breadth of experiences is amplified by newly transformed spaces, guest rooms and suites that celebrate the finest of Russian design and craftsmanship. Sip a pre-dinner cocktail at the Champagne Bar, savor seafood delights on the rooftop O2 Restaurant or slip into the serenity of our Spa.

Grand Deluxe

Club Room with Terrace

Club Room with a view of Red Square

Moscow Suite

Presidential Suite

Imperial Suite

Romance package

Family Journey

Earn miles with Aeroflot Bonus

Travel and enjoy new privileges of the partnership between The Carlton, Moscow and Aeroflot Bonus program

Save 10% on accommodation from 2 nights

Save 15% on accommodation from 4 nights

Save 20% on accommodation from 7 nights

Birthday Celebration in The Carlton, Moscow

Extend your Weekend

The Carlton Spa

Discover a delightful and unexpected oasis of tranquility and beauty in the heart of Moscow at The Carlton Spa.

O2 Restaurant

The landmark rooftop restaurant, bar and terrace located atop The Carlton, Moscow in the center of the city.

The Carlton Club Lounge

The Carlton, Moscow invites guests who are in search of a high level of privacy and comfort to enjoy the exquisite luxury of the Club Floor.

The Carlton Lounge & Bar

The Carlton Lounge & Bar invites for afternoon tea ceremonies, cocktail classics and a signature menu for every taste.

Champagne Bar

Take a deep dive into a carefully curated collection of vintage Champagne paired with caviar bites in the sophisticated Champagne Bar.

Weddings inspired by Russian Elegance

Wedding in The Carlton style for your perfect celebration in the heart of the city.

From its location in the heart of Moscow’s business district, The Carlton, Moscow offers a comprehensive approach to meetings.

Wedding with a magnificent view

A true fairytale wedding in a magical and romantic location awaits you on the 12th floor of the hotel.

Address: 125009, Russia, Moscow, Tverskaya Street, 3

Coordinates: 55.7574,37.6133

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