(PDF) The Impact of Promotional Tools on Consumer Buying …
The aim of this study is to determine the impact of the most used tools of sales promotion in retail sector such as: coupons, sample, price discount and buy one get one free on consumer buying...
(PDF) Offer to Buy: The Effectiveness of Sales …
Results indicated that all seven promotional tools have positive relationships towards consumer purchase intention, while price discount has the strongest one. This research extended frontiers...
Pricing and promotion: A literature review
The article puts into evidence the correlation between pricing and promotion, as well as the different price-promotion tactics employed by organizations (including coupons, free samples, loyalty...
EFFECT OF PROMOTIONAL TOOLS ON CONSUMER BUYING …
LITERATURE REVIEW: Researchers in marketing work to identify these outside variables that affect how customers make purchases. According to a study by Schiffman & Kanuk (2007), …
PROMOTIONAL TOOLS A CATALYST TO SPEED UP SALES
promotional tools to influence the customers and entice their purchase behaviour. The aim of the study was to formulate a technique that has a significant positive impact and motivates the …
The Impact of Promotional Tools on Consumer Buying …
In this study it showed that consumers’ behavior can be positively induced by using various promotion tools such as; price discount, samples and buy one get one free, on the other hand, it found that promotion tools such as coupon have …
(PDF) Impact of Promotional Tools on Consumer …
This research project thus intends to test the effect of different promotional tools and their impacts on consumer buying behaviour.
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The aim of this study is to determine the impact of the most used tools of sales promotion in retail sector such as: coupons, sample, price discount and buy one get one free on consumer buying...
Results indicated that all seven promotional tools have positive relationships towards consumer purchase intention, while price discount has the strongest one. This research extended frontiers...
The article puts into evidence the correlation between pricing and promotion, as well as the different price-promotion tactics employed by organizations (including coupons, free samples, loyalty...
LITERATURE REVIEW: Researchers in marketing work to identify these outside variables that affect how customers make purchases. According to a study by Schiffman & Kanuk (2007), …
promotional tools to influence the customers and entice their purchase behaviour. The aim of the study was to formulate a technique that has a significant positive impact and motivates the …
In this study it showed that consumers’ behavior can be positively induced by using various promotion tools such as; price discount, samples and buy one get one free, on the other hand, it found that promotion tools such as coupon have …
This research project thus intends to test the effect of different promotional tools and their impacts on consumer buying behaviour.