Art of Presentations

What is a Slide Deck? Everything You Need to Know!

By: Author Shrot Katewa

What is a Slide Deck? Everything You Need to Know!

In my personal experience alone, I’ve seen people use very many different words including the word “Slide Deck” for a presentation. I always wondered what is the meaning of Slide Deck, and how is it different from other words commonly used to describe a presentation. So, I did a little research, and here’s what I found out!

A Slide Deck is a term assigned to a group of slides that together form a complete presentation. A slide deck is usually created using a presentation design application. A slide deck is often used as an aid for storytelling or presenting information about a topic or an organization.

But, how is a slide deck different from a slide show or a PowerPoint? In this article, we will understand the nuances of the various presentation terminologies used. Plus, I will also help you understand why is a slide deck really called a slide deck!

So, let’s get started.

A Quick Note Before We Begin – if you want to make jaw-dropping presentations, I would recommend using one of these Presentation Designs . The best part is – it is only $16.5 a month, but you get to download and use as many presentation designs as you like! I personally use it from time-to-time, and it makes my task of making beautiful presentations really quick and easy!

What is a Slide Deck?

When it comes to describing a presentation, there are several words that are used. One word that is often used is a “Slide Deck”.

As mentioned above, a slide deck really is a collection of slides put together to form a presentation. A slide deck is used in many organizations to give an overview about their organization, to share strategies or plans, or showcase performance updates, or even just sharing a piece of interesting information about a topic. There are several use cases for a slide deck!

You may wonder, “Is slide deck not just the same as a presentation?”. If so, then why not just call it a presentation instead of a slide deck? Why use the term slide deck at all?

Pro Tip: All slide decks are presentations, but not all presentations can be classified as a slide deck!

A presentation is usually a much broader term. For instance, when you are displaying a physical product and verbally sharing nuggets of information about that product, it is still referred to as a presentation. More specifically, it is called a product presentation.

The key difference between a slide deck and presentation is that a presentation is an act of delivering information such as a speech or a talk. Whereas, a slide deck is the visual aid used while giving a presentation!

Although the two terms are often used interchangeably, a slide deck and a presentation are actually two different terms!

Why is a Slide Deck called a Slide Deck? A Brief History!

The term slide deck evolved from an old technology that was used for projecting the slides on the wall. A physical 35 mm slide was inserted into a carousel slide projector . All the slides that were used during a presentation were collectively known as a slide deck (as in a deck of cards).

what does presentation deck mean

The term “slide deck” stuck around and became synonymous with a presentation even after the technology evolved . Thus, even today, many people refer to a presentation as a slide deck.

If you are wondering how this projector really worked, then you would be amazed to know that each model came with slots for 40 or 80 slides that could be inserted at a time.

Each slide would be placed upside down and backward in terms of the chronological order so that the image projected is in the correct orientation and order. The slide themselves were usually photographs and not much could be done on the slide.

Difference Between Slide Deck and Slide Show?

Another term that people often use interchangeably is a slide deck and a slide show.

A slide deck is the group of slides used to create a presentation. However, when these slides are displayed or shown to an audience while giving a presentation, the process is known as a slide show.

In other words, a slide deck is usually a presentation file whereas a slide show is a process of showing the contents of that file to an audience.

Slide Deck vs PowerPoint: What’s the Difference?

I’ve also seen people get confused between a slide deck and PowerPoint. Again, these are also another set of terms that are used interchangeably. But, there is a difference.

As mentioned before, a slide deck is usually a group of slides collectively put together to give a presentation. The term slide deck has existed even years before PowerPoint was introduced. As we learned above, a slide deck was initially used to describe the batch of physical slides used in a projector.

PowerPoint, on the other hand, is a presentation design software. Unlike a slide or a presentation, PowerPoint is actually a program that is used for designing a slide or creating a presentation.

As the technology evolved and a computer started to have more computing power, complex applications were designed to enable the ease of leveraging technology.

Contrary to the common opinion, PowerPoint was not created by Microsoft. It was first released by Forethought Inc in 1987 initially only for Mac OS. However, Microsoft acquired PowerPoint 3 months after its initial release and rebranded it as Microsoft PowerPoint.

What is the Difference Between Slide Deck and a Pitch Deck?

Another term that you may hear often, especially in the more recent times, is a pitch deck. It is important to note that using the two interchangeably might not be the correct thing to do. Here’s why –

A slide deck is basically all the final slides put together to create a presentation. However, a pitch deck is a type of a slide deck created with a very specific purpose of pitching an idea or a business model to an investor with the intention of raising funds for implementing the idea.

In this era of start-ups and entrepreneurs, a pitch deck is quite common. In fact, every time an organization is looking to raise funds for the project or business, a pitch deck is required.

Simply put, a pitch deck can also be called a slide deck, but not all slide decks can be referred to as a pitch deck!

What is a PowerPoint Slide Deck?

There are multiple ways of creating a slide deck. As we learned earlier, traditionally a slide deck was created using actual physical slides.

As the technology evolved, sophisticated computer applications were used to create a slide deck. One such application is Microsoft PowerPoint.

A PowerPoint slide deck is a term used to describe a slide deck or a presentation that is created using Microsoft PowerPoint as the presentation design application. A PowerPoint slide deck usually consists of multiple slides put together to create a presentation.

That said, a PowerPoint slide deck is more commonly referred to as a “slide deck” or just “Presentation” as PowerPoint is not the only presentation design application available to a user.

What is a Slide Deck in Google Slides?

Although PowerPoint has been one of the most well-known and commonly used presentation design programs, another application that has been gaining in popularity amongst the users is Google Slides!

The idea of a slide deck in Google Slides is pretty much the same. When you put together all the final slides that are going to be used in a presentation using Google Slides, it is known as a slide deck in Google Slides.

If you are not sure what exactly is Google Slides and would like to understand this a bit more in detail, I’ve written a detailed post on this topic. Make sure you check it out! Click on the below link.

What is Google Slides? The ULTIMATE Guide!

How to Make a Slide Deck in PowerPoint?

If you are using PowerPoint, one of the things that you may often be asked to do at work is to make a slide deck in PowerPoint. But, how exactly do you do that? Let me try to answer this question.

Here’s how to make a slide deck in PowerPoint –

  • Open a PowerPoint Presentation
  • Create a structure for your content
  • Create a Title Slide
  • Design the Other Remaining Slides
  • Use Images relevant to the content
  • Add Animations and Transitions
  • Create a Thank You Slide
  • Save Your Slide Deck
  • Share the File with your team

Honestly, this topic deserves a separate article in itself. Perhaps even a single article may not be complete enough to cover this topic.

How to Make a Good Slide Deck?

Let’s face it – most of us don’t want to come across as incompetent. Thus, making a good slide deck is almost always important. But, how exactly does one do that?

There are actually several things that you can do to make an attractive presentation. I actually wrote a detailed article on how to easily create a good slide deck. The tips that I share in that article are also relevant for beginners. So, make sure you check out that article as well! The link is mentioned below.

7 EASY tips that ALWAYS make your PPT presentation attractive (even for beginners)

More Helpful Resources –

  • Should You Add Table of Contents in your Presentation?
  • How to Give a Presentation When You Are Not Prepared?
  • A Quick Guide to Using Animations and Transitions in PowerPoint

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  • Communication

What Is a PowerPoint Slide Deck? (PPT Presentations for 2024 + Video)

Andrew Childress

When you've got to give a big slide deck presentation, it can be a bit daunting to get started. You might already be feeling nervous about speaking in front of a crowd. Or you could be running short on preparation time.

A PowerPoint slide deck can help!

Top visual slide deck

And don't forget to prepare those speaking aids or slides! Having a visual to go along with your slide deck presentation is usually expected by an audience.

That's why we use  Microsoft PowerPoint  to build out slide decks easily. You can use a PowerPoint slide deck template from Envato Elements to build one quickly. We'll learn how to do just that in this tutorial.

Download Our Free PDF eBook on Making Great Presentations

We want to make sure you know about this resource which will help you write, design, and deliver the perfect presentation. Download our Free eBook:  The Complete Guide to Making Great Presentations .

 Free eBook PDF Download Make a Great Presentation

Now, let's dive into learning how to build PowerPoint slide decks.

About PowerPoint Slide Decks (Video)

Are you looking for the definition of a PowerPoint slide deck? Well, you've come to the right place.

The video below explains everything you need to know about slide decks and pitch decks--including handy tips to make your next slide deck presentation better.

what does presentation deck mean

Jump to content in this section:

What Is a PowerPoint Slide Deck?

What is a powerpoint ppt slide, 5 quick tips for making better powerpoint slide decks, what types of presentation can you give, how to build a slide deck quickly, top 5 design trends for powerpoint slide decks in 2024, common microsoft powerpoint questions answered (faq), learn more about using powerpoint (helpful tutorials on envato tuts+).

  • Grab This eBook on Making Great Presentations (Free Download)

Keep reading to learn even more about PowerPoint slide decks.

A PowerPoint  slide deck  is a collection of slides that are in the same presentation. You'll hear "slide deck" used somewhat interchangeably with "presentation." Like a deck of cards, each slide is a key part of the overall package.

Slide Deck Example

 "Slide deck" and "presentation" are sometimes used interchangeably. For example, you'll frequently see the term "deck" used when it comes to pitching your company or startup . 

what does presentation deck mean

Presentations can be supported with a slide deck. You'll approach building that PowerPoint deck differently based on the type of slide deck presentation. But the fact remains that slides are a helpful supporting tool when presenting. 

Save lots of time and make a great visual slide deck presentation by using a professional PowerPoint slide deck design  from Envato Elements.

PowerPoint has a bad reputation for being a tool that presenters lean on. While your slides should aid your presentation, they shouldn't contain every word you say. It should be used as a tool to enhance your presentation. 

If a slide deck is a collection of slides, then what is a PPT slide? Slide decks are made up of individual slides. Each slide brings something new to the table. A collection of slides comes together to build a successful PowerPoint presentation.

PowerPoint Presentation

Think of a slide as an individual card in a deck. No matter what card game you're playing, every card has a role. You can't win a hand of poker or rummy without bringing many cards together. And you can't build a successful slide deck presentation with an individual PPT slide.

Marketing Plan PPT Slide

Building a PowerPoint marketing plan is much easier when you use a pre-built template. Let's learn more about the tips and skills you can use to reduce the work in building your next marketing plan.

To help you build an engaging slide deck presentation we have outlined five quick tips that you can put in place:

1. Reduce the Content on Each Slide

Less is more when it comes to presentations. Start by opening up the slide deck and then find ways to reduce the content by half. That could mean removing entire slides, reducing the number of text bullet points, or removing multimedia from each slide.

We've got the tendency to overcrowd slide decks with content. We often write a presentation while preparing the slide deck at the same time. In doing so, we run the risk of using the presentation file as an overcrowded note pad. 

Less Content on PowerPoint slide

A PowerPoint slide deck should only be the most important points of the presentation. Why show the points that you'll be speaking aloud in writing as well? There's no need for redundancy.

2. Build Each Slide in Phased Introductions

When you cut to a new slide, it can be a mistake to show everything at once. The same idea as the prior tip applies: the less you show, the better chance that your audience has of actually digesting the information .

Cutting to a slide with everything already showing is the fastest way to lose the audience's attention. As soon as you cut to a slide that has a wall of text, you'll lose the audience's attention. 

In the example below, there are basically four content blocks surrounding the center. Instead of showing them all at once, I'll use animations to bring them on in groups. 

Example of phased animation in PowerPoint

To build your slides, introduce them in stages. You can use PowerPoint animations  to bring parts of the slide in stages. Instead of showing the entire slide contents, try phasing in various parts of it using animations. Don't show an entire text box. Instead, bring each bullet point on with a single mouse click. This will help to hold the audience's attention.

If you want to learn more about animating elements of your PowerPoint slides, check out the tutorial below. You don't have to use eye-popping and sophisticated animations to introduce your slide's elements.

what does presentation deck mean

3. Content First, Style Later

When you're preparing a slide deck, the content of the presentation is your number one priority.

Instead of starting off in PowerPoint, start off with pen and paper. Write the content and structure of the PowerPoint presentation deck first. Then you can add the supportive visuals and slides.

There's plenty more to learn when it comes to building supportive PowerPoint presentation decks. Make sure to check out Cassie McDaniel's tutorial that features 22 tips for building out great PowerPoint decks:

what does presentation deck mean

4. Use Illustrations & Graphics to Explain

You can explain everything in text boxes, but your audience is sure to zone out and lose focus quickly. Instead, it helps to use charts and graphs that can help you translate ideas into graphics.

Check out the two tutorials below to learn more about building engaging visuals for your audience.

what does presentation deck mean

5. Let the Conversation Continue

A slide deck presentation is a chance to grab an audience's attention. The last thing you want to do is let the presentation be the last point of contact with your audience.

That's why I  always  recommend that your presentation include a contact or follow-up slide. Using a slide that showcases your social media or simply asks the audience to get in touch is a great way to take the next step with your business.

Lets Talk

Every presentation is different. There are many types of presentations that you can give to make an impact on an audience. Here are the categories that I tend to think of presentations as spanning:

  • Persuasive . Presentations that are designed to change the mind of the audience.
  • Decision-driven . The purpose of these presentations are to provide a recommendation or path forward in a situation or project. You will often find these in the corporate world. 
  • Introductory . An introductory presentation is designed to be the first point of contact. This showcases your business and work to potential clientele.
  • informative (educational) . Informative presentations are really geared around showing knowledge or new ideas to an audience.

Before you even open PowerPoint, you should understand what type of presentation that you're giving. This will help smooth out the writing process and give you a clear goal to aim for. 

For any creative project, you can cut many hours out of your work if you avoid recreating the wheel. In other words, don't build slides from scratch. Use a presentation deck template  from Envato Elements to get a head start.

Best of all: you can customize these presentation deck templates in five quick steps. Let’s learn how.

We’ll use the Visionare PowerPoint Presentation from Envato Elements in this mini-tutorial.

Presentation deck

Let's get started:

1. Pick Out Slides to Edit

Think about how to make a slide deck support your message. Remember, slides are a visual aid, not a presentation by themselves. Choose only slides that support what you’re already discussing.

How to make a slide deck

In PowerPoint, find Slide Sorter on the View tab. From here, click and drag to reorder slides in the deck. Hold Shift and click on unwanted slides, then press Delete . Start editing by clicking Normal back on the View tab.

2. Add Custom Text

Custom text is a key part of how to create a slide deck fast. Templates like this have text placeholders already built-in. To edit, click and drag to highlight any block of text. 

How to create a slide deck

Then, simply start typing (or paste in words from elsewhere). It’s that simple. Repeat throughout the presentation deck as needed.

3. Add Images

How to create a slide deck that inspires audiences: it’s a common question. One of the best ways is to build an illustrated deck. Image placeholders make it a breeze. 

Image presentation deck

Simply browse to an image stored on your computer. Drag it over the placeholder and drop it into place. PowerPoint will import and scale the photo to fit perfectly.

4. Change Object Colors

Changing object colors on your presentation deck has several advantages. It lets you add contrast or share your brand’s special colors. Click on any object to get started. 

Color how to make a slide deck

On the Home tab, find Shape Format , then choose Shape Fill . A color chooser menu opens, where you can click to preview (and apply) any color you want.

5. Delete Unwanted Objects

Pre-built presentation decks include all kinds of content. But keep in mind, you don’t have to use all of it! 

Layout presentation deck

To build cleaner slides, you can click on images, text boxes, and other items to select them. Then, press Delete on your keyboard. It’s a helpful way to ensure templates always work for you.

Learn more about customizing PowerPoint template designs (or read on for more great tutorial resources): 

what does presentation deck mean

It's important to present modern designs in your PowerPoint slide decks. This will give your presentation the best possible chance of succeeding. To help you stay on top of modern design trends, we've got a list of the top five design trends of 2024:

1. Add Space

Add space around the different elements on your slides is an excellent way to add a modern feel. To help create this modern look, try to reduce the number of elements on your slides. This will allow you to add space to your slides that looks natural. 

spacious design

2. Layer, Layer, & Layer

Layering your presentation deck designs will give your slides a more professional look. Layering the different elements on your slides will add a sense of depth. This helps create an eye catching design. Try using various color blocked shapes as the base layer and then layer on your text and images. 

Layering

3. Use Simple Fonts

Simple and easy to read fonts will instantly give your presentation deck a modern feel. Sans Serif type fonts are going to give your slides a clean look. Be sure to choose the appropriate font sizes as well. Having headings and body text make for a visually appealing slide design. 

Simple Fonts

4. Include High Quality Images

Including high quality images is a must if you want to feature a modern looking design that'll deliver. Envato Elements has a wide variety of high-quality images. You can use these images for your presentation decks. Lean towards bigger image sizes on your slides. 

High Quality Images

5. Use a Simple Color Scheme

Simple color schemes work best for presentation decks. Picking two or three colors is plenty to deliver a trendy looking presentation. Adding more colors can make the design seem disconnected. Try using one main highlight color throughout your slides. 

Highlight Color

Looking for even more templates? Don't miss out on the next section where we cover even more presentation templates that you can download.

Discover More Top Selling Microsoft PowerPoint Presentation Decks

Still haven't found the perfect PowerPoint slide deck for your upcoming presentation? Don't worry! There are plenty of best-selling PowerPoint presentation decks to download. Check out the articles below for more great presentation deck templates:

what does presentation deck mean

5 Top Presentation Deck Templates from Envato Elements (For 2024 Slides)

Envato Elements has thousands of presentation deck templates ready for you. Here are five top designs trending now:

1. Coftofee - PowerPoint Template  

Coftofee presentation deck

When you consider how to create a slide deck, it pays to think about your message. A flexible template is a great choice because it gives you a lot of creative power. Coftofee delivers just that, with 150 slides and five custom color schemes. All you've got to do is drop in your own content.

2. Drove Creative - PowerPoint  

Drove how to make a slide deck

Think building an amazing presentation deck takes forever? Think again. Drove Creative makes it a breeze, thanks to powerful use of master slides. In essence, these let you make bulk edits in a single step. Plus, you’ll find a full set of vector icons and resizable graphics throughout.

3. Simple Work Presentation  

Simple how to create a slide deck

Whether you’re making a business or personal presentation deck, versatility is a must. Simple Work lives up to its name, with 33 slides created in beautiful HD resolution. Simply drag and drop content onto the slides. Every graphic is fully editable, letting you have full creative control at every turn.

4. Station PowerPoint Presentation  

Station presentation deck

Wondering how to make a slide deck more interesting? Station is packed with ideas and designs to help you do exactly that. Bright colors feature on each slide. There are charts and infographics that present your ideas in unforgettable style. Also included are maps and vector icon sets.

5. Be PowerPoint Presentation Template  

Be how to make a slide deck

Be is a presentation deck made in a minimalist style. It really helps your content stand out. Choose from dozens of sleek layouts, including images and device mockups. It’s quick, easy to edit, and sure to impress even the toughest audience.

Let's now go over a few FAQ's for Microsoft PowerPoint. 

Do you have questions about Microsoft PowerPoint? Below, we've collected five of the most frequently asked questions and provided answers to them:

1. Can You Print Your Presentations?

Yes, you can! PowerPoint supports the printing of all your presentations. This makes it easy to distribute your presentation if you need to.

Printing out your slides can use quite a bit of ink. Check out our tutorial below on how to print your slides and still use less ink:

what does presentation deck mean

2. How Can I Be Engaging and Effective With PowerPoint?

PowerPoint can be quite intimidating if you're new to the software. But don't worry! As long as you've got a professional template, all you need to do is add your content to the placeholders. This will instantly give you a professional looking presentation deck.

For more information on how to create engaging presentations, check out the article below:

what does presentation deck mean

3. Does the Quality of My Template Really Matter?

Absolutely! When you use a low-quality template, your presentation will be much less impactful. The templates on Envato Elements are professionally designed. This ensures that you're only using the most impactful designs. 

For more information on how to make a slide deck from a template, check out the tutorial below:

4. Where Should You Start?

Starting a presentation deck from scratch or even with a template can seem like a daunting task. The number one priority when starting a presentation deck is the content. Before you even get into the design customization, you need to have quality content to add to your slides.

Check out this article on how to write a professional PowerPoint presentation:  

what does presentation deck mean

5. How Do You Change PowerPoint Templates?

Using PowerPoint templates are a must if you aren't a professional designer. Thankfully, it's very easy to switch in and out of PowerPoint templates. 

To find out how to change PowerPoint templates check out the article below:

what does presentation deck mean

 Looking for even more helpful tutorials on how to create a slide deck? Check out the next section where we offer up even more great resources!

This PowerPoint presentation deck tutorial showcased some of my favorite resources and tips for building a PowerPoint slide deck. There's still plenty more to learn to help you rapidly build out a slide deck that you feel confident showing to an audience.

Check out these other helpful PowerPoint tutorials:

what does presentation deck mean

Grab This eBook on Making Great Presentations ( Free Download )

This eBook will help you learn how to write, design, and deliver great presentations.

Download  The Complete Guide to Making Great Presentations  for FREE with a subscription to the Tuts+ Business Newsletter. Get your ideas formed into a powerful presentation that'll move your audience.

The complete guide to making great presentations

Now's the Time! Go Make Your Own PowerPoint Slide Deck

What is a PowerPoint slide deck ? Using custom PowerPoint PPT slide templates from Envato Elements can save you a lot of time on your presentation deck. 

what does presentation deck mean

Select the PPT slide deck templates you like. Then, build your own PowerPoint slide deck.

How do you build your slide decks? What are your favorite tips for helping reduce the time you spend in PowerPoint? Let me know in the comments section below this tutorial.

Editorial Note : This tutorial was originally published in June of 2018. It's been comprehensively updated to include new information and slide deck examples—with special help from Andrew Childress and Daniel Strongin . A video has been added by Chamira Young . 

Andrew Childress

How to Make an Engaging Slide Deck (+ Example & Templates)

Learn how to create a slide deck step-by-step. Get tips, examples, and templates to make a slide deck presentation that stands out beyond any PowerPoint.

Author

7 minute read

Engaging slide deck

helped business professionals at:

Nice

Short answer

How to make a slide deck in 7 easy steps?

The main steps for creating a slide deck are:

  • Define your slide deck goals
  • Research your target audience
  • Research your topic
  • Prioritize what you want to say
  • Write your slide deck narrative
  • Create or collect visuals that support your narrative
  • Use a template to set up your slide deck design
  • Bonus: Use an AI slide deck generator to do it all for you

Most slide decks bore the audience because they fail to tell a story

Imagine standing in front of an audience, only to watch their attention fade as you click through slide after slide. It's a disheartening experience, and it's more common than you might think.

The truth is, a slide deck without a clear narrative will bore your audience and leave your message unheard.

Worse than that, a storyless slide deck may leave people disappointed and feeling like they wasted their time. And you probably wouldn’t want such feelings to reflect on you.

But a good story makes your slide deck memorable, enjoyable, and perceived as more valuable by your audience. This is the power of a good story, and this is what this post will teach you to harness.

Let me show you the techniques to turn your presentations into compelling narratives . Learn the process, get insights, and tips, and grab a slide deck template to get you started.

Let's dive in!

Common mistakes to avoid when creating a slide deck

Here's a rundown of common mistakes to avoid when creating a slide deck as shared by Dan Zedek , a professor of journalism and media innovation at Northwestern University:

Overloading with visuals: Feeling insecure about visual talent often leads to overloading slides with too many photos, irrelevant images, colors, or typefaces. Simplicity adds clarity.

Long slide duration: A slide that stays up for 5 or 6 minutes can cause the audience's mind to wander. Aim for 30 seconds to a minute per slide to keep engagement high.

Irrelevant animations and colors: Using animations and colors that don't serve the content can be distracting. Use them sparingly and consistently to highlight important concepts.

Ignoring the audience: Understanding who's in the audience and what they expect from your presentation is key. Tailor the contents of your presentation to resonate with them.

Reading from the slide: This is considered one of the worst sins in slide presentations. Your slides should complement your speech, not repeat it.

Lack of pacing: Research shows that people's patience lasts about 6 or 7 minutes. Pacing your presentation and breaking down big ideas into smaller pieces can keep the audience engaged throughout.

Failure to inject personality: You're not just presenting facts; you're telling a story. Let your personality shine through, whether it's your authority, humor, or passion for the subject.

How to prepare for creating a slide deck?

The difference between a forgettable slide deck and a memorable one lies in the groundwork you do before you sit down to build the slide deck.

In the words of Nancy Duarte , the author of the book “slide:ology: The Art and Science of Creating Great Presentations”: “Audience interest is directly proportionate to the presenter's preparation. You better spend time and energy on any presentations where the stakes are high.

An audience can tell how much energy you spent on your presentation, which is a reflection of how much you valued their time.

If they gave you an hour of their time, you need to make it worth it to them by treating their time as a valuable asset by making the content valuable to them.”

Here's a guide to laying that foundation for a slide deck that not only informs but engages:

1. Define your slide deck goals

What's the aim of your presentation? Are you looking to educate, convince, engage, or motivate? Pinpointing your goal is like setting your GPS; it guides everything that follows.

2. Research your target audience

Understanding your audience's needs, expectations, and pain points allows you to tailor your message. Speak their language, address their concerns, and you'll capture their attention from the first slide.

3. Research your topic extensively

Dive into your subject with the curiosity of a child and the diligence of a detective. This depth of understanding will shine through in your presentation, building credibility and allowing you to address questions and objections with confidence.

4. Choose the right delivery format

Most slide decks are delivered using the PowerPoint slide format, a common 9:16 ratio that we all know. This includes presentations made with tools like Google Slides and Canva. You may even think this is the ONLY way.

But the ppt slide format is a bad format for engagement. It’s static, limited in space, and prone to all the common slide deck mistakes .

On the one hand, a static slide deck is the most common and recognized format, which makes it “safe”. But the fact it’s recognizable also makes it indistinguishable and boring.

On the other hand, an interactive slide deck invites your audience to explore with you, turning the presentation into a conversation.

Which deck would be more likely to get your attention, the static or the interactive one?

what does presentation deck mean

How to organize the contents of your slide deck?

A slide deck's effectiveness isn't just about the content; it's about how that content is organized.

The way you structure your slide deck can mean the difference between your audience walking away with valuable insights or leaving halfway into your presentation.

Here’s how to organize the contents of your deck for maximum impact:

1. Prioritize what you want to say

The reality is that people forget 90% of what you present after 48 hours , and the 10% they do remember is often random.

So, how can you control that crucial 10%? By prioritizing your content, focusing on the key messages that align with your goals, and crafting your content to ensure that the right bits of information become part of that vital 10% that sticks.

2. Build anticipation

Engage your audience's natural curiosity by leveraging information gap theory . Create intentional gaps in your narrative, pose questions, and hint at answers to come.

It's like leaving breadcrumbs along the path, guiding your audience through your narrative and keeping them hungry for more.

3. Create a slide deck narrative

Humans think in stories; we relate to them, and we remember them. The secret to an engaging slide deck is using a storytelling structure.

If it's a business presentation, follow with an execution plan, and close with clear next steps. The storytelling framework helps your audience flow through your slide deck like a good book.

Here’s our recommended storyline structure:

How to write a presentation storyline that creates interest

How to design your slide deck for engagement

If you want to design your slide deck for engagement, think beyond text.

Create original visuals that breathe life into data. Complement your words with multimedia elements like images and videos. Incorporate interactivity and narrated design to transform a monologue into a conversation.

5 magical steps to create your best-ever slide deck

Creating a slide deck that stands out might seem like a complex task, but with AI as your creative companion and a clear roadmap to follow, it turns into a seamless and magical experience.

Here's how you can breathe life into your ideas and make a captivating slide deck with a few easy steps:

1. Tell our AI about your presentation goals

Begin by telling our AI assistant about the slide deck you wish to create. This first step sets the tone, allowing the AI to align with your goals and craft the perfect content structure.

2. Introduce yourself and your brand

Briefly share details about yourself, your company, and the topic of your presentation. This personal touch helps the AI fine-tune the content, making your slide deck resonate with your audience.

Introduce yourself to Storydoc's AI assistant

3. Select your slide deck design and style

Choose a design that reflects your brand. Our AI assistant will take it from there, crafting a deck that's visually cohesive and appealing.

Pick a Storydoc design template

4. Customize your slide deck

Add your text and design touches, and let the AI adapt the design to your content. You can also use it to enhance your copy, brainstorm ideas, or even generate original visuals.

Customizable Storydoc multimedia presentation

5. Review and refine your slide deck

Take a final look and make any last-minute changes. If any tweaks are needed after sending, no worries—you can still make them. Your deck lives online, so you're in control of the version your audience sees, always.

Storydoc multimedia presentation

How to personalize your slide deck

In the world of presentations, personalization is the magic ingredient that turns a standard slide deck into an engaging dialogue.

It's the subtle art of making each viewer feel like you're speaking directly to them, understanding their unique needs and interests.

But how can you achieve this level of personal connection? Here’s how you can do it with Storydoc -

3 steps for easy slide deck personalization:

Add information about your prospect: Add names and company details with a simple click. Your audience will receive a deck that feels crafted just for them, enhancing engagement.

Add dynamic variables: Using dynamic variables, you can address your reader by name throughout the presentation, turning it into a personalized conversation.

Advanced: Integrate Storydoc with your CRM: Storydoc seamlessly integrates with your CRM, allowing you to pull information directly into your decks. It's personalization at scale.

how to make a good personalized presentation slide

How to measure the effectiveness of your slide deck

Measuring the success of a slide deck goes beyond numbers; it's also about understanding the connection you've made with your audience. It's about knowing what resonates, what inspires, and what lingers in the minds of those you've reached.

Every slide deck created with Storydoc comes with an analytics panel that provides real-time insights -

Are viewers spending time on the slides that contain your key points? Who are they sharing your presentation with? Are they taking the next step, like visiting your website to learn more or looking through your portfolio?

By understanding how your audience interacts with your content, you can turn a standard presentation into a powerful tool for connection and influence.

Here’s a quick video showing how it works:

Storydoc analytics pa

Slide deck templates

While following best practices is essential, standing out requires something more. It requires going from static to interactive, and from fact-led to story-led slide decks.

But interactive storytelling slide deck templates are hard to come by. Or at least they used to be.

Below you have designed templates that will make your next presentation something to remember.

what does presentation deck mean

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Home Blog Design How to Create a Slide Deck in PowerPoint

How to Create a Slide Deck in PowerPoint

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A commonly used term when working with presentations is “slide deck,” but what exactly do we mean by that? Should you be familiar with some core terms before making your first presentation?

As we believe continuous education is key for presenters, regardless of their presentation skill level, today, we will talk about presentation deck meaning, how to build a presentation deck, and which elements define success in this process. Additionally, for a broader understanding and skill enhancement in making effective presentations, our section on how to make a presentation offers valuable insights and practical tips. Without further ado, let’s get started!

Table of Contents

What is a Slide?

What is a slide deck, what should be included in a powerpoint slide deck, recommended slide decks for any kind of presentation.

A PowerPoint slide can be defined as a digital canvas in which we organize information and ideas in a visual format, primarily oriented for professional settings like business presentations, conferences, or academic presentations. People instantly associate slides with PowerPoint due to Microsoft PowerPoint being the industry-leading software in presentation software, offering full compatibility format with free software options like Google Slides.

The starting point of any slide is a blank canvas to which you can add a title, and you’ve got plenty of space to insert images, draw shapes, add videos to your presentations, and more. PowerPoint has a standard layout for its blank slides, as shown below. This layout can be modified by accessing Slide Master in PowerPoint .

Blank slide layout in PowerPoint

Each slide is a single page of a presentation and can be edited to meet the requirements of any presenter without meaning you alter the following slides. Remember, presentation software tends to work with destructive workflow methodologies – meaning the changes you make cannot be reverted if you save the file and try to access it later. If you want to test multiple design options on a single slide, we highly recommend you create individual slides for each design or even save them as different file names so you can revert to a previous stage without inconvenience.

A slide deck or PPT deck is a collection of slides curated for a sole purpose: serving as visual aids for a presentation topic. These slides can contain multiple tools like charts and graphs , placeholder text areas, icons, dashboard display, illustrations (in the format of vector images), and way more depending on three key elements:

  • Build quality: How much effort the creator put into crafting the slides.
  • Software: Although compatible, PowerPoint decks may offer some effects that aren’t available in Google Slides. For that reason, creators often flag animated slides or slide decks containing complex shadow effects as only PowerPoint-compatible.
  • Topic: A presentation deck intended to present a marketing plan won’t contain the same elements as one intended to deliver a motivational talk. 

Before deciding how to start a presentation , select a slide deck compatible with the topic your presentation is geared toward.

We like to work with the method of using one topic per slide. This means not overpopulating your slides with content for the sake of showing content. Such practices affect readability and the overall understanding of your presentation.

Instead, we will teach you how to curate content in your slide decks by taking pitch deck templates as an example. 

Say we select the Executive Pitch Deck PowerPoint Template . This pitch deck is intended to introduce potential investors to what the business is about. 

Structure of a professional presentation deck in PowerPoint

Rather than filling all the data in just 2-3 slides, take it easy and work with the layout this template offers:

  • Title Slide: Every single presentation should list a title slide, with quality graphics and the presentation title being clear enough. Additional information can include the presenter’s name, the company’s name, logo, etc.
  • About Us Slide: In business environments, companies should always introduce themselves, highlighting key information like the industry they move in, significant milestones, etc. Remember, this is an introduction to the company as an entity, the company profile presentation , not a description or introduction of team members .
  • Best Services: Depending on your niche, take this as an opportunity to promote your core activities as a company.
  • What We Do: This is complementary to “Best Services.” It is the section where you specify which areas your company covers and why your services stand out against competitors.
  • Mission and Vision: Required for any pitch deck presentation.
  • Meet the Team: This slide can either be an org chart or be presented through photos for the managers per department (the interaction points between stakeholders and management).
  • Our Advantages: Ideal to complement slides 3 and 4, this expresses the competitive advantage of the company and marketing plan, and you should present your flagship product or service.
  • Market Opportunity: What led your company to approach its niche, attending to customers’ pain points.
  • Timeline: This slide serves to introduce significant milestones, projects, planned strategies, deadlines, etc.
  • Market Size: When we have to answer the total addressable market (TAM), we can use a slide representing TAM, SAM, and SOM .
  • Competitors: Two slides in this presentation deck talk about a company’s competitors and different approaches to representing that data with visual impact. 
  • Data Chart: If you intend to discuss a KPI in particular, this chart slide can work to expand the talk over that point. 
  • Product and Demo: This works either for e-commerce or physical products. Presenters can alter the slide to discuss services rather than products or just keep the “Best Services” slide.
  • Pricing Slide: When discussing a business pitch, you must present your current pricing range to potential investors. In this case, the slide resembles the pricing tier format you can find on many websites.
  • Thank You Slide: Knowing how to end a presentation with class is critical to securing a business deal. You can include a photo that resembles closing a business deal, a video that further expands your company’s history, products/services, and culture, or leave it with a minimalistic “thank you.”

With just 15 slides, you can create a powerful slide deck communicating your message to your target audience. Keeping a clean layout and following the 1 topic per slide rule ensures your presentation delivers a clean speech.

Now, we’ll move on to how to make a presentation deck from scratch. We recommend working with PowerPoint templates , as design decisions are already taken for you (font pairing, color schemes, placeholder areas, balance between text and graphs).

Select a Slide Deck

By browsing professional PPT template creators’ websites like SlideModel, you can find a vast selection of products tailored to your needs. It is as easy as to browse for the topic you want via the search bar, locate a product you desire, and download it to your account. You can also explore the available products per category through menu elements.

Insert your Content

Every single presentation deck available at SlideModel.com is entirely customizable. We can add illustrations by going to Insert > Picture and selecting the origin from which you want to upload your image into the presentation.

Changing picture in a ppt deck

Also, users can customize the template and replace the image in the placeholder area by right-clicking over it and selecting Change Picture .

Access Change Picture in PowerPoint via contextual menu

Text content can be edited in the text placeholder areas by clicking over it. Charts and graphs may require some extra steps depending on how they were crafted. To replace the placeholder data, simply select the chart or graph element and click on the Filter option next to it. Seek the Select Data option at the end of the contextual menu.

Select Data in PPT slide deck

Modify the data used as a sample in the chart with the information pertinent to your company or project. An MS Excel spreadsheet will open up to allow that procedure.

How to modify data in a slide deck

Other Customization Options for Slide Decks

Finally, we recommend you check the following articles to learn more about aspects to edit in slide decks:

  • How to change fonts in Slide Decks .
  • How to change the theme in Slide Decks .
  • Which fonts will make your Slide Deck stand out .
  • How to insert 3D models in Slide Decks .
  • How to change slide layout in a Slide Deck .
  • How to rotate a slide in PowerPoint .

A clear and cohesive theme, concise and impactful text, and high-quality graphics are all you need to create a powerful slide deck, as long as it follows a logical flow that guides the audience through the presentation.

Yes, our expertise in this field tells us there are no visible differences between working with PowerPoint and Google Slides or Apple Keynote to create a quality presentation, except for some curved text effects and complex animations. When considering a Slide Deck vs PowerPoint, it’s important to note that all these tools can effectively deliver professional presentations.

– Select a theme or template that aligns with the presentation’s topic or audience. – Consider the context and setting of the presentation. – Opt for a clean and professional design that backs up your speech rather than add distracting elements.

When working with presentation software, you can format text as you would work with any text editor. Remember to stick to concise and clear language, with no technical jargon. Huge “text walls” deter the audience from your talk, as there’s a natural impulse to read the content. Opt for legible fonts rather than complex script typefaces.

Using a consistent color scheme is the first step, which can be analogous (easier to work), complementary, or bolder options as long as you stick to recommended color pairings. Avoid harsh contrasts, as they make your slides less legible. Use a maximum of 3 different fonts in your slide, best if 2 only.

1. Innovative Business Presentation Template Slide Deck

what does presentation deck mean

Powerful graphics with contrasting tones that add a vibrant vibe to your presentation. This slide deck is ideal for startups, tech talks, or any presentation that wants to showcase a vanguard style in touch with the latest design trends.

Use This Template

2. PPT Slide Deck Template

what does presentation deck mean

A semi-formal slide deck that balances many visual aids and placeholder text areas while bearing a complementary color scheme. Ideal for team meetings, introducing your company to investors, or academic presentations.

3. Business Executive Presentation Deck for PowerPoint

what does presentation deck mean

Sleek, formal, and with plenty of tools to repurpose this slide deck for multiple presentation requirements. A fully editable PPT presentation deck that can accommodate an alternative theme to its distinctive cool blue executive tones.

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Introducing Slide Deck 101: A Comprehensive Guide For You

Presentation Design Services Presentations Professional Presentation Design Slide Layouts

Image of a slide deck being designed carefully.

Are you tired of spending hours trying to create an effective slide deck for your next presentation? Look no further! Our skilled designers can help. We make presentations with awesome graphics and content that grabs attention. Perfect for business pitches, conferences, or sales talks . Let us help you make a presentation that stands out. Say goodbye to the stress of creating a slide deck and let our skilled designers take the reins. With our help, you can confidently step into your next presentation knowing that you have a top-notch one to back you up. Our comprehensive guide will teach you everything you need to know. Learn what a slide deck is, the different types, design principles, get tips on slide design, and more!

What is a Slide Deck?

A slide deck is a collection of slides for presentations, often used in business or education. In business, it's often also called a pitch deck and the presenter uses it to present new ideas or plans to investors. It includes attractive slides with important info, data, and images to grab the audience's attention. Simply put, it's a visual tool that supports the spoken part of a presentation. There are different types and we’ll learn about them in the next section.

Types of Slide Decks

Slide decks are powerful tools for delivering information in a visually engaging way. Whether it's for business, education, or marketing, the right slide design can make a big difference in how people receive your message. Here's a look at 10 different types, each tailored for specific presentations and needs.

1. Pitch Decks

Perfect for business presentations, the presenter may use a pitch deck to introduce new ideas or plans to investors. They are concise, focused, and designed to persuade.

2. Sales Decks

These are key in sales presentations . They highlight product benefits, pricing, and why it's a great choice for the customer.

3. Educational Decks

People use these in teaching and workshops. They have clear, easy-to-understand information to help people learn.

4. Corporate Decks

Organisations use these decks to share company news, overviews, or yearly reports .

5. Conference Decks

These help experts talk about their knowledge at events. They're interesting and focus on specific topics.

6. Marketing Decks

Used in marketing, these decks show off plans, campaigns, and what they achieved, all in an attractive package.

7. Project Proposal Decks

When you want to start any new projects, use project proposal decks. They explain your goals, plans, and what you hope to achieve.

8. Financial Report Decks

Used for presenting financial data like earnings or forecasts. They make complex data understandable.

9. Product Demo Decks

These are great for introducing new products. They spotlight what the product does and why it's good.

10. Storytelling Decks

Less about data, these are used to tell a story, often more narratively and engagingly.

The right design can improve your presentations, making them more impactful and memorable. Whether you're pitching an idea or teaching a class, there's a type that's just right for your needs.

Slide Deck and PowerPoint Presentation - What's the Difference?

Though often used the same way, there's a small difference between a slide deck and a PowerPoint presentation. A slide deck is a collection of slides made with any presentation software, and it helps in giving a talk.

But, a PowerPoint presentation means the designer used Microsoft PowerPoint to create it. The big difference is the software used. You can create slide decks with different presentation design software such as Google Slides, Keynote, or Prezi. This gives you more choices in design and features. Using PowerPoint means sticking to what that program can do. Knowing this can help you make your presentation better, fitting what you need and like.

Slide Deck Vs. Slideshow - Are There Any Similarities?

When it comes to giving presentations, slide decks, and slideshows are both key in showing information visually to people. They sound similar, but they're a bit different.

A slide deck is a bunch of slides you plan to show one after another. You can make them using programs like Microsoft PowerPoint or Google Slides. A slideshow, though, is when you show these slides to people, like in a meeting or a class. You can enhance a slideshow by using animations, transitions, and timings in each slide.

How to Create Slide Decks?

Creating an impressive slide deck is key to nailing your presentations. Whether it's for a corporate deck or a classroom lecture, a well-designed one can make a big difference. Here's how to do it:

1. Understand Your Audience

Know who you are presenting to. This helps tailor your slide deck design to their interests and needs, making your presentation more engaging.

2. Define Your Message

Be clear about what you want to say. A focused message helps keep your presentation on track and your audience tuned in.

3. Choose a Simple Design

A cluttered slide deck can distract your audience. Use simple designs and colors that make your slides look professional and easy to read.

4. Use Visuals Wisely

Images, charts, and graphs can make your slide design more interesting. But use them wisely – too many visuals can be overwhelming.

5. Keep Text Minimal

Avoid cramming too much text into your slides. Use bullet points to make key points stand out.

6. Tell a Story

People remember stories. Use your slide deck to tell a story that connects with your audience, especially in corporate deck presentations.

7. Practice Your Delivery

Knowing your content well helps you deliver a smoother presentation. Practice beforehand to get comfortable with your presentation.

8. Get Feedback

Before the final presentation, show your slide deck to someone else. Feedback can help you improve and refine your design and content.

It's important to note that an effective slide deck is more than just slides – it's a tool that, when designed and used correctly, can greatly enhance your presentations. By following these steps, you can create one that not only looks good but also communicates your message clearly and effectively.

Important Slide Deck Design Principles You Need To Know

Creating a strong and impactful slide deck is essential for effective presentations. Understanding key design principles is crucial for making yours stand out. Here's a rundown of important design principles you should know:

a. Consistency in Design

A consistent design keeps your slide deck looking professional. Use the same fonts, colors, and layouts throughout. This not only makes your presentation impactful but also helps in maintaining a cohesive look.

b. Visual Hierarchy

Your slide layouts should guide the audience's attention to the most important parts. Arrange elements in a way that leads the eye from the most to the least important information. This hierarchy makes your presentation easy to follow.

c. Color and Typography

The right combination of colors and fonts can make your slide deck lively and engaging. A colorful presentation attracts attention, but remember to keep the contrast high for readability. Choose fonts that are easy to read and fit your presentation's tone.

d. Using Images and Graphics

Well-chosen images and graphics can enhance your message. They help you create a more dynamic and visually appealing presentation. Make sure the visuals are relevant and support your content.

e. Incorporating Data and Charts

When presenting data, use charts and graphs for clear data visualisation. They help in making complex information easier to understand. Ensure that these visual elements are simple and not overloaded with data.

In short, knowing these design principles is important for making good presentations. They help your slides look nice and get your point across clearly. A well-designed one can impact how people see and remember what you present.

Design Tips for Better Slide Decks

Designing a great slide deck can be a game-changer for your presentations. Here are 10 simple tips to help your slides stand out and leave a lasting impression:

  • Keep It Simple: Avoid clutter. Use clean layouts and minimal text for clarity.
  • Consistent Theme: Stick to one theme throughout for a cohesive look.
  • Contrasting Colors: Use colors that stand out against each other for easy reading.
  • Readable Fonts: Choose large, clear fonts so everyone can read your slides easily.
  • Quality Images: Use high-resolution images that relate to your content.
  • Limit Bullet Points: Too many bullet points can overwhelm your audience. Stick to key points.
  • Use Charts Wisely: Charts are great for explaining data, but keep them simple.
  • Engage with Stories: Use storytelling elements to make your content more engaging.
  • Slide Deck Templates: Consider using slide deck templates for a professional start when creating your slide deck.
  • Practice Makes Perfect: Rehearse prior to presenting to ensure smooth delivery.

Remember, the goal here is to support your message, not overshadow it. With these tips, you can create one that’s both effective and memorable.

Get Premium Slide Deck Design with Deck Sherpa

After reading through "Slide Deck 101," you now know how to create a great one. But if it's still tough or you want to do even better, Deck Sherpa can help. We're a top agency for creating unique presentation design  for all kinds of businesses, both locally and globally. Our skilled designers are ready to turn your ideas into reality. We make sure your presentations look amazing and share your message well. Need a standout slide deck for a big business meeting, a school talk, or a sales pitch? Deck Sherpa is here to help. Get in touch with the team, and let's make your next presentation one that leaves a lasting impression on your audience. Your audience is waiting for something great – let's create it together! You can email - [email protected] , call - 1800 121 5955 (India), or even WhatsApp , to speak to someone from the team.

Slide Deck FAQs

Q. Why do people call it a 'slide deck' ? A. People call it a slide deck because it's like a deck of cards; each slide is a different "card" with information, presented in order. Q. What does a good slide deck look like? A. A good slide deck is clear, visually appealing, and concise. It has easy-to-read text, relevant images, and a consistent design. Q. How many slides should a slide deck have? A. The number of slides in a slide deck depends on the topic and presentation length, but generally, it should be as concise as possible. A standard presentation contains around 10-20 slides.

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The Difference Between Presentation Slides and a Deck

Matt Talbot

Just because we may use the same tools to accomplish the creation of both presentation slides and a deck does not mean that they are the same. 

However, most people will say that presentation slides and a deck are basically the same thing. 

In many ways, of course, they are very similar. You do use a “slide deck” during your presentation and, in the most basic sense, presentation slides and a deck are nearly the same.

However, in our humble opinion, it is worth drawing a line of distinction between the two.

The Differences Between Presentation Slides and a Deck

First off, presentation slides and a deck have very different end goals. 

If you are creating presentation slides, then you are (quite obviously) preparing materials that you will use as a visual aid during a presentation. Presentation slides should be visually stunning and minimalistic in their content. After all, if you are the one giving the presentation, you want all eyes on you, not your slides! 

If you are creating a deck, you very well may be creating a series of visual slides that are meant for someone to read on their own. This means that deck slides can be more information and can generally contain a lot more content. Since a deck is meant as something that should be read, you can utilize the format to communicate a lot of information quickly. 

Second, presentation slides are relatively fast to make whereas a deck may be significantly time consuming.

Assuming that you have a general outline of your speech, putting together the supporting slides should be relatively easy. You already know the main points that you want to make and you just need some great looking and simple slides to support your talking points.

There are lots of design tools out there that can help you develop engaging and beautiful graphics. If you are creating presentation slides, the best bet is to find some great looking, royalty free images on a website like Unsplash .

Creating all the content for a deck that is meant to be read can take a lot longer. The reason being that you need to be able to convey all the important information to a reader without the benefit of being able to fill in gaps with a voiceover.

Typically, this means that you will have to spend a bit more time creating the content. You have to be sure to triple check your grammar, all data points, and references. 

Finally, presentation slides are truly a one way street: they are meant to be presented and consumed in a very particular order. As the presentation creator, you will have an agenda and a series of slides that follow the main topics of the presentation. It would be very unnatural for you to hop around randomly throughout the presentation because you would lose the attention of your audience.

A deck will enable a reader to hop to any section that they like, which means it is more important to appropriately label everything in your content. You want to construct your report in a way where your reader can easily navigate through different parts of your deck, in whatever way makes the most sense for them. 

While they are very similar, and in many cases, built with the same tools, presentation slides and a deck can indeed be very different. We recommend thinking clearly about your use case and then building the appropriate content from there.

If you want to include Airtable visualizations or charts on Google Sheets data in your next deck or presentation, be sure to try Superchart for free.

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Create an Effective Slide Deck

A great presentation depends on more than the high-quality information you’re sharing. Here are some essential principles to help you create a memorable slide deck. Choose the right fonts. Use sans serif fonts like Helvetica or Arial for a minimal look and better readability. Stick to two font styles throughout your presentation—one for headings and another […]

A great presentation depends on more than the high-quality information you’re sharing. Here are some essential principles to help you create a memorable slide deck.

Source: This tip is adapted from “How to Make a ‘Good’ Presentation ‘Great’” by Guy Kawasaki

Partner Center

A guide to creating great decks and presentations

article cover image

At some point in your creative career, chances are, you’ll have to make some kind of deck. Used as a key communication tool in many creative roles, decks convey ideas through a carefully selected sequence of words and images. A great deck can help you explain a brilliant idea, tell a powerful story, or sell your skills and experience in one neat little package. While it can seem like a lot to balance, the process of putting one together needn’t be tricky. We take you through all the steps to create a fail-proof one.

What’s the difference between a deck and presentation?

A deck is simply a set of digital slides containing images and words, used to get across an idea. You’ll often need to make a deck when you want to persuade someone to think about something in a certain way.

A presentation is a form of communication that tells a story or expresses an idea. A presentation can include a deck, but it can also be delivered as a video, audio file, or as a speech.

You can give a presentation without a deck (for example, a Ted Talk with no visuals) and you can send a deck without having to present it (for example, sending a PDF update of a project with written notes).

Typically, a deck is:

The visual component of a presentation, without any spoken dialogue

A digital file made using the software of your choice

Presented in landscape format

Decks can be designed for the following purposes:

To be presented in person, as part of a meeting – via a laptop or TV screen

To be presented virtually, for example via Zoom, Google Meet or Microsoft Teams

To be viewed in the form of a PDF sent over email, as a live link or a downloaded file

When will you need to make one?

Depending on where you’re at in your career, you might need to make decks for different purposes. These could include:

Creating a presentation as part of a job interview task

Pitching and presenting ideas in response to a brief

Creating briefs, treatments or presenting research

Informal purposes, such as to introduce yourself at a new job

What does a deck look like?

The work of deck-making is often done behind the scenes in a studio, and for copyright or competition-related reasons, creative development decks are often kept under lock and key. 🚨 This means that great examples of decks are not easy to find online!

That being said, as soon as you start working alongside other creative people on projects, you’ll likely have a chance to check out their approach. If you’re part of a studio, you can usually check out their previous decks. And if you’re a freelancer, you could ask more established freelancers to talk you through some of their decks – it never hurts to ask!

Ultimately, the look and feel of a deck will differ depending on what it’ll be used for. You can see great examples of presentations and decks during online or in-person talks; some good examples are Nicer Tuesdays or the First Round conference, in which creative leaders talk through their work-in-progress visual identity decks.

What goes into a deck?

The slides needed for a deck will differ depending on what it’ll be used for; you might need less for a short introductory talk about yourself, and more for an in-depth pitch to a client.

Generally speaking, most decks will include a combination of some (or all) of the following slides:

Contents page

Title pages to signpost different sections

Project slides to support different combinations of images, text or moving image

Conclusion page to detail any next steps

Final page with contact details

Creativelivesinprogress how to create great decks and presentations diagrams10

What makes a great deck?

In a nutshell, a great deck should be:

Clear, concise and cohesive

Specific to and engaging for your audience or reader

Supporting the story you want to tell

Carefully checked for accuracy, spelling and image quality

A lot of the things that make a deck successful also apply to making great portfolios. You can find all sorts of transferable learnings and relevant advice in our guide to creating your PDF portfolio .

Before you begin: Planning your presentation

Before you start choosing colour palettes and flicking through font choices, there are some essential considerations to keep in mind:

🤔 Who is your audience? What do they need to know?

Are you pitching new ideas to a client, or updating your co-workers on a project’s process? Knowing the purpose of your deck will inform your structure, design and layout. For example, a client pitch will require you to strike a different visual tone to a catch-up with your team.

Think about the size and location of your audience. How might your approach differ for a big or small group, or whether you’ll be presenting it online or IRL?

⏰ How long will you have to present?

Knowing your exact timeframe will help you gauge the scale of your deck, how many slides you might need and how in-depth you can go with the details. While informal presentations to your co-workers may be more relaxed, running over with clients is not always an option, so be strict.

If you have a short amount of time, prioritise need-to-know info and get quickly into what you want feedback or input on. If you have more time, you can build your story gradually.

🤝 Are you working collaboratively or alone?

If you’re working on a deck as part of a team, you may want to delegate tasks. For example, one person could prepare the images while another writes the text. But remember: the text will always need to relate to the images (and vice versa) so make sure both collaborators cross-reference regularly.

If you’re presenting as a team, are you taking turns to speak? You’ll need to agree on who will be presenting each section. You can find more tips and tricks on preparing for presentations in our guide to public speaking .

How to create a structure that tells a story

Your deck needs to tell a story – whether that‘s guiding someone through different creative ideas, or taking a viewer on a journey from one point to another.

It’s vital to work out how you will explain and unpack your idea or project through your deck, as the right structure will ultimately determine how successfully your story comes across.

🕸️ Join the dots between your points

To start, write down everything you need to cover during the presentation. Create a list of talking points before beginning to build the slides or delving into image research.

Once you’ve worked out the key content to include, think about the best order in which to communicate this. Think of it as a linear process: you need to get from A to B in the clearest, most logical way.

🏁 Start and end well

The first slide of your deck should be as strong as the last. If you’re sending the deck by itself, ensure you summarise the contents at the start, and if you’re presenting, remind everyone of the purpose of the meeting so that your audience understands what you’re going to cover and what is being asked of them.

You might want to end the main section of your presentation with a memorable image, some well-chosen closing words, or a call to action inviting your audience to do something like approve a project budget, or select a creative idea for further development.

The final slides in your deck should include a short summary of what’s been covered and an outline of next steps. Don’t forget to include contact details in case the deck gets passed around.

Presenting a solution to a creative brief? This is one way of laying it out:

Title slide

Contents page: be sure to match your section titles to this

The brief or challenge: what is the specific request you’ve been asked to respond to, or what you were hoping to solve?

Starting points or initial inspiration

Your final idea(s), solutions or offerings: this can also include any alternatives

Timelines or additional information: this could include information regarding other collaborators or budgets

Conclusion or summary: a chance to reiterate the main points covered

Next steps or milestones in the process

If you’re attending a job interview or have been asked to prepare an introduction to your work – your deck structure might look like this:

  • Title slide: this can include your name and role, along with a personalised greeting or message for your audience, like “Hi [name of studio], nice to meet you!”
  • Contents page: you may want to skip this if you only have a few sections.
  • Your background in a nutshell: this can be a short, personal statement that highlights your specific skills and interests. Don’t forget to inject some personality — this deck is meant to be about you, after all!
  • Your work: only include projects that feel relevant to your audience. You might want to divide this section into several mini-sections if you have different types of work to showcase.
  • Final page with contact details: let people know where they can reach you, whether that’s via email or on a social media platform.

How should you design a deck?

The way in which you combine visuals and text on slides can play a major role in how successfully you communicate your story. Remember, every image and word needs to earn the right to be included.

It can be useful to start by sketching out your rough layouts for your slides to visualise the main elements you need to cover.

🏡 Try out templates, or create your own

If you’re working in-house, there’ll likely already be set templates to follow or use as a starting point. Ask your colleagues to share different types of presentations, and familiarise yourself with the house style. If you’re a freelancer, it may be worth setting up a template using the same typefaces, layouts and colour palettes so that you can create some consistency across your decks. It will save you time in the future and bring a level of professionalism to your presentations.

Remember that a template should help you, not constrain you. Use one as an overall guide, but adjust according to the specific content you want to include — and give yourself room to play.

🔁 Consistency is key

Whether you’re following a preexisting template or setting up your own, consistency is key to putting together a cohesive deck. This is an opportunity to create system of rules that will provide you with a reliable and flexible structure, regardless of the kind of deck you need to put together.

Establishing a consistent visual language allows you to focus on telling the story at hand, rather than having to re-design your slides every time – and also helps an audience or viewer to follow your thought process. All your slides should feel like they belong to the same visual world. Here are a few key elements to consider:

  • Grid, layout and treatment of images
  • Colour palette
  • Typefaces and treatment of text (choose one size for section headers, one for headlines, one for body copy or bullet points

💥 Create impact with your images

How might you create visual impact with your images? For example if there is a particularly strong visual that helps support the narrative of your presentation, why not make it full bleed to grab your viewer’s attention?

Or if you have a selection of images to share, think about what layout will help convey a variety of options without looking too cluttered. Remember that images should be captioned where necessary – describing to viewers what they’re seeing – without over-explaining.

Ensure your images have a high enough resolution that they look sharp, but not so large that they take ages to load! Exporting images as PNG files can be more reliable than JPEGs in terms of consistent quality.

Creativelivesinprogress how to create great decks and presentations diagrams4

👾 Know where it’s relevant to use GIFs

Videos or GIFs can be a great addition to a deck. If you have a shorter amount of time to present, a piece of moving image can quickly set the tone – whether poignant or humorous. They usually require less explanation than a still image, and the audience can watch clips and GIFs while the presenter is speaking.

In a longer presentation, you may be able to include a full-length video that will form a distinct chapter in the deck.

🔠 Be selective about how much text you include

The amount of text you use will depend on whether you’ll be talking through the deck, or sending it as a link or attachment for your audience to read in their own time. Think: how are you presenting?

As part of a meeting You may want to use less text in your slides (no one can read and listen at the same time). The fewer words on screen, the stronger the visual effect and overall impact.

Remember that if you’re presenting your deck to an audience, depending on the platform you use, you could always use speaker notes (additional details that no one else will see on screen) with additional information to elaborate on certain points or offer additional detail. This can also be a great tool to help you remember your cues.

Sending via email You might want to include more text on your slides so that the reader has all the information they need to understand the story without you there.

With all that said, be wary of where you place your text – avoid adding your copy over busy images or backgrounds to ensure everything is easily legible and to create maximum impact.

Diagrams decks and presentations 000

🌍 Opt for accessible typefaces

Choose a typeface that’s easy to read, and easily accessible – regardless of whether you’re presenting it from your laptop or sending it over email. You don’t want to spend hours designing your slides only for your text to appear in a default typeface later on. Have a look at our article to find a range of free fonts and typefaces for inspiration.

Once you’ve made your selection(s), ensure your text is large enough for people to read on a screen – whether in person or online.

🔺 Consider information hierarchy

A list may be easier to digest than a paragraph. Using a combination of the below can help make your content more digestible:

  • Subheadings
  • Bullet points
  • Image captions

🚪 Use page furniture

This is information that consistently sits at the top or bottom of a slide. It can be a useful way of presenting information such as the date, project title, slide number and section title.

What can you use to actually build a deck?

How you make your deck depends on how your audience is going to receive it. Will you be presenting in person or online? Or do you need to send it via email?

There are a wide variety of deck-building platforms to choose from. Below are some of the main players. You can find more in our article on platforms and programs to make decks on .

Google Slides

Adobe InDesign (then export as a PDF)

Presented (service)

You could also use a mixture of these. If you’re creating your deck as a team effort, Google Slides or Pitch allows for seamless collaborative working and is easy to share as a link to a live file. Or you could use InDesign and then export the slides as a PDF, or individual jpegs to be dropped into another program.

You now have everything you need to go out and make amazing decks. Creating these takes practice, so don’t worry if you don’t nail it the first time. As you develop your deck-making skills, you’ll find a style you gravitate towards. Now go out there and dazzle the room with your sparkling slides!

With special thanks to Philippa Leguen de Lacroix, Director, Presented

Written by Creative Lives in Progress

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VEGA SLIDE

What is a PowerPoint Deck: A Complete Guide

what does presentation deck mean

A PowerPoint deck refers to a collection of slides that make up a presentation. It is created using Microsoft PowerPoint or alternative presentation software like Google Slides or Apple Keynote.

What is a Slide Deck?

Nowadays, slide decks are digital files, but the name has stuck around. Some key things to know:

Key Components of a Slide Deck

Quality Visuals

Types of Slide Decks

1. business pitch decks.

Key Features:

2. Internal Presentation Decks

3. sales/marketing decks.

Key Features

How to Create a PowerPoint Presentation

Follow these steps to build an impactful PowerPoint deck:

1. Define your purpose

**2. Develop key messages **

3. Storyboard content

4. Design visually appealing slides

PowerPoint Presentation Tips

About the author, vegaslide staff, related posts, powerpoint designer not working [fix], how to convert a pdf to powerpoint, how to put a gif in powerpoint, how to get microsoft word, excel, and powerpoint for free.

WHITNEY D. WALTER

Jar of questions asking what is the difference between powerpoint vs slide deck

PowerPoint Vs. Slide Deck, Slide Deck Meaning & More Simple Terms

Whitney D. Walter

Introduction

The terms “PowerPoint” and “slide deck” are thrown around a lot in the business world. So much so that you might be wondering if they mean the same thing or if there is something inherently different between the two.

The most significant distinction between a PowerPoint and a deck is that a “deck” is simply a collection of slides, whereas the term “PowerPoint” often refers to the final presentation which may be delivered in the form of a speech, video, or other format.

Here are a few examples of how a PowerPoint presentation can be used:

How do you make a good slide deck in powerpoint, what is a slide deck called in google slides, what is microsoft powerpoint.

Let’s start with the basics. Microsoft PowerPoint is a digital presentation tool. It’s a software application that allows users to share information and ideas with others.

  • Creating an informational slideshow to share with colleagues or clients. This might include information about a new product, project details, or company updates.
  • Developing a presentation to deliver at a conference or other professional event. This could include sharing research findings, pitching a business idea, or promoting a new initiative.
  • Creating an educational resource, such as a lesson plan or study guide. This might include slides with information about a topic, along with accompanying questions or activities.
  • Designing a sales deck to use when meeting with potential customers or clients. This could include slides outlining the features and benefits of a product or service.

PowerPoint presentations can be created using a variety of methods, including importing images, adding text, and inserting multimedia content.

Anatomy of a PowerPoint

infographic discussing the anatomy of a powerpoint presentation, slide deck, and slide

What is a PowerPoint presentation?

You can think of a PowerPoint presentation as a vehicle to share information with others. Some people refer to a presentation as the act of actually presenting a slide deck. This can be in the form of a recorded slideshow, speech, or another delivery method.

Others may refer to presentations simply as the completed Powerpoint deck.

A typical PowerPoint presentation consists of a series of slides, each of which can contain text , images, and other multimedia content. PowerPoint also offers a variety of features, such as animations and transitions, that can help to make your presentation more engaging.

What is a PowerPoint slide deck?

A slide deck is simply a collection of slides. It can be created using PowerPoint or any other presentation software application, like Google Slides.

However, a key difference between a PowerPoint presentation and a slide deck is that a slide deck is not necessarily intended to be presented in a linear fashion. Instead, a slide deck can be used as a reference tool or resource, or it can be presented in a non-linear fashion, such as through an interactive website or app.

what does presentation deck mean

Why is it called a slide deck?

At this point, you might be wondering “But why are PowerPoints called decks?”. The term “slide deck” is derived from the old days of presentations when slides were physical transparencies that were loaded into a carousel and projected onto a screen.

These physical slides would be shuffled around to create the presentation, much like a deck of cards. Thus, the term “slide deck” was born.

In modern times, slide decks are usually presented electronically, either as a PowerPoint presentation or as a PDF. However, the term slide deck has stuck and is still used to refer to a presentation, even though there may not be any physical slides involved.

Why should you use PowerPoint slide decks?

A slide deck is an important tool for any presenter. It allows you to organize your thoughts and present them in a visually appealing way.

A well-designed slide deck can engage your audience and help you deliver your message effectively.

Is a deck the same as a PowerPoint?

Honestly, you will hear the terms “deck”, “presentation”, and “PowerPoint” used interchangeably in business settings.

The key difference between a presentation and a deck is that a deck is a collection of slides and a PowerPoint presentation could be given in the form of a speech, video, or other formats.

what does presentation deck mean

What is a PowerPoint slide?

A PowerPoint slide is a digital version of a traditional slide that is used to convey information during a presentation.

Unlike a traditional slide, which is typically created using a physical projector and an overhead transparency, a PowerPoint slide is created using software such as Microsoft PowerPoint or Apple Keynote. PowerPoint slides can be shared electronically with others via email or through

Simply put, consider each slide to be a digital page in your overall story.

What is the difference between a slide and a slide deck?

A slide is an individual page in a presentation deck while a slide deck is an entire presentation.

Each slide typically contains one main idea that contributes to the overall message presented with the slide deck.

At this point, you might be wondering how to make a good slide deck.

Here are a few quick tips:

  • Start with a strong title slide that will grab attention and set the tone for the rest of the presentation.
  • Be sure to include an agenda slide so your audience knows what to expect during the presentation. This helps with audience engagement.
  • Use clean slide designs that are easy to read and understand.
  • Try to limit each slide to one main point. Use images and graphics to support these points and tell the story.
  • End with a strong conclusion that recaps what you covered, includes a call-to-action, provides relevant resources, and leaves your audience with a positive impression.

Creating a great slide deck takes time and effort, but it’s worth it. A well-designed slide deck can help you deliver a powerful presentation that will inform your audience and inspire them to take action.

Other Frequently Asked Questions

What’s the difference between a slide deck and a slide show.

A slide deck is a collection of slides that are typically used to give a presentation, while a slide show is may include media like images and video instead of traditional slides.

Slide decks are often created using PowerPoint or other presentation software, while slide shows can be created using a multitude of other multimedia programs.

There are many similarities between slide decks and slide shows, but there are also some important differences.

One key difference between slide decks and slide shows is that slide decks are usually static, while slide shows are often dynamic.

This means that slide decks typically don’t change much from one presentation to the next, while slide shows can be changed or customized for each individual presentation.

Slide decks are also usually shorter than slide shows, and they typically only include the most important information.

What’s the difference between a slide deck and pitch deck?

As we discussed, a slide deck is a collection of slides. The topic of these slides can be nearly anything under the sun.

A pitch deck is also a collection of multiple slides but the main difference is that all the slides are meant to serve a very specific business-related purpose.

The main idea behind pitch decks is typically to gain interest from investors. This is done by showcasing the potential of your business idea and/or product.

So while a slide deck can be about anything, a pitch deck will always cover information that will be of interest to potential business stakeholders.

group of people using different laptops like keynote on apple and powerpoint on windows

The term “slide deck” is also used in reference to other presentation software like Google Slides and Apple’s Keynote .

Now that you know the difference between a PowerPoint presentation and a slide deck, you know that they are powerful tools that can be used to deliver effective presentations and engage your audience.

What tips do you have for creating effective slide decks? How have you used slide decks in your own presentations or business communications? Leave a comment and let me know!

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Whitney is a recognized Professional Development Expert, professional speaker, and the founder of Harness Your Power. She holds a Master’s in Business Administration from Florida State University and a Microsoft PowerPoint Specialist certification. She has been featured in Yahoo Finance, AOL, Authority Magazine, Business Insider, Fox and more. Read more.

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Everything You Need to Know About Slide Decks

what does presentation deck mean

Whether it’s for a new business proposal or a school assignment, making a great presentation can be difficult. If you’ve ever Googled “how do I make a great presentation?” you may have been hit with tons of information and new lingo. 

One of these new words you may have heard in association with presentations is a “slide deck.” In this article, we will go through everything you need to know about slide decks, why they are beneficial, and how you can make a great one for your next presentation!

What’s a Slide Deck? 

A slide deck is a collection of slides organized together to form a cohesive presentation. Slide decks are presentation tools that allow presenters to share their ideas with an audience. The slides can be used to showcase text, images, or multimedia content.

Slide decks are typically used for presentations, but they can also be used for other purposes such as training materials or educational materials. They are a versatile tool that can be adapted to meet the needs of any situation.

What is the Difference Between a Slide Deck and a Slideshow? 

When it comes to presentations, there is a lot of confusion about the difference between a slide deck and a slideshow. Both terms are often used interchangeably, but there is actually a big distinction between the two.

A slide deck is a collection of slides that are designed to be shown together as a cohesive presentation. A slideshow, on the other hand, is simply a sequence of images that are displayed one after the other.

Slide decks can be used for a variety of purposes, such as pitching an idea to investors, giving a company update to employees, or delivering a TED talk.

Slideshows, on the other hand, can be used for things like sharing vacation photos with friends and family, displaying a portfolio of work, or telling a story.

How Do You Make a Good Slide Deck? 

Making a good slide deck can be the difference between a presentation that is well-received and one that falls flat. Here are some tips to help you create an effective slide deck:

1. A Strong Thesis Statement.

Your thesis should be clear and concise, and it should outline the main points you want to make in your presentation.

2. Support Your Information, Don’t Repeat it

Your slides should provide visual aids that help explain your points, not recap what you’ve already said.

3. Keep Your Slides Simple.

Too much text or too many visuals can be overwhelming for viewers. Stick to a few key points per slide, and use typography and images to convey your message.

4. Practice

It’s important to test your slide deck on family and friends before giving your presentation in front of a live audience. This will help you identify any potential problems and make necessary adjustments.

When crafting a presentation, it helps to do some research into exactly what makes a good presentation. Some of that comes from understanding the lingo associated with presentations, like a slide deck. If you have more questions about slide decks and how to make a great presentation, contact Kristian Olson Art and Design .

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What is a PowerPoint Deck? An Ultimate Guide

Last updated on July 6th, 2023

PowerPoint Slide Deck - What is a Slide Deck presentation?

Are you a businessman who needs a consistent flow of presentations for your everyday routine? Being a marketing specialist, an educationalist, and any other professional, you would always have used presentations in your life. The presentations help us convey our ideas more effectively by engaging the audience’s attention towards our main topic of discussion.

Slide decks are also presentations comprising multiple slides depicting various information and data like pictures, videos, charts, infographics, and more. One of the main objectives of the slide decks is that they break down the overall complex structure of the topic and turn it into easily understandable smaller parts. The quality of the data and information remains intact while the presenter is also facilitated due to the slide decks’ supportive interface and manageable structure.

PowerPoint Deck is a term people call a presentation or collection of PowerPoint slides . Even more, it is often used to call a collection of PowerPoint presentations. Instead of using the term presentation to refer to a .ppt file, sometimes the term PowerPoint deck is used, which stands more for the collection of PowerPoint slides rather than the presentation method using PowerPoint or the presenter standing up talking with the slides. Sometimes a deck is an unbound printout of the presentation given to the participants.

What is a PowerPoint Deck? Slide Decks for Presentations

Also known as “slide deck” or just “PowerPoint deck”, the term means a presentation file or a series of presentations.

Difference between a Presentation and Slide Deck

While many of us confuse a presentation with the slide deck, there is a difference between both terms. Both terms are used interchangeably without knowing their context and meaning.

The major difference between a presentation and a slide deck is that a presentation is a process of conveying ideas, concepts, and messages through talks and speeches while the slide decks offer a visual aid to the presentations.

A slide deck is mainly used for representing organizations for sharing their projects, plans, and business strategies on various levels. Business professionals and marketers most of the time leverage the easy to manage and control process of developing and presenting slide decks.

Historical Perspective

Historically speaking, the slide decks have a very charming past as compared to other tools being used in the industry. Previously, an instrument named “Carousel Slide Projector” was used for presenting the slide show of the slides that were mainly put in the body of the projector in the form of photos and pictures.

With an amazing capacity to handle about 40 to 80 slides per show which was a great feature back then, Carousel Slide Projector was able to present a slide show in the given time according to the requirements of the presenter. However, there were some controllability issues but still, it was a great product back then and was mostly used by academics, researchers, and businessmen all over the world. The slides that were known collectively in the presentation were known as slide decks.

Are Slide Deck and Slideshow the same?

These two terms usually resonate together in the readers’ minds. But there is a clear difference between Slide Deck and Slideshow. Both terms, Slide Deck and Slideshows, are used in the context of presentations, but a slight change in the keywords creates a significant difference in the themes and concepts of these words.

A slide deck is usually known as a collection of the slides in a presentation and a slide show is a process through which these slides are presented, or described to any audience.

Usually, a slideshow covers the whole of the screen and it is not as editable as a single slide of the slide deck. The slide show is usually exposed on an electronic device or projector through which a presenter effectively shares the visuals and graphics of his presentation with the audience sitting in front of him.

What is PowerPoint?

Slide decks existed in the form of physical slides being shown on a projector, way before the revolution of digital technology. But with the passage of time, the need for the latest technologies and tools became more common in the marketplaces and everyday life due to ever-increasing developments in the business and scientific world. Hence the PowerPoint-like software were introduced to effectively design and present presentations on various PC systems like Computer, Laptops, and even tablets, etc.

Initially, it was released by Forethought Inc in 1987 that was only available for Mac OS. Later on, the entire software system was purchased by Microsoft and was rebranded as Microsoft PowerPoint and it is still present in the ownership of Microsoft.

What is a PowerPoint Template?

A PowerPoint template is a presentation file that includes information about the layouts, color, and fonts, and you can use them as a starting point when preparing a new presentation. With so many options available, you can easily find a template matching your company’s branding or the specific look you’re seeking. PowerPoint Templates (PPT templates) also save you time by providing a pre-designed layout that you can simply fill in with your own content. Best of all, PowerPoint templates are easy to use and can be applied with just a few clicks.

Many sites are offering paid & free PowerPoint templates with different themes, styles, and designs. PowerPoint also has built-in PowerPoint templates that you can use in the PowerPoint editor when you start a new presentation. Other presentation providers, such as SlideModel, offer a vast catalog of presentation templates and PowerPoint slides with stunning infographics and visual designs that you can use to save time preparing your presentations.

So if you’re looking to add a little extra polish to your next presentation, be sure to check out some of the great PowerPoint templates available online.

Slide Deck and Pitch Deck

What is the slide deck meaning? Various forms of the presentation styles that have been introduced gradually have created some confusion in the minds of the readers regarding the basic terminologies of those types and their meanings. The same is the case for the Slide deck and Pitch deck where many people will confuse the terms as similar to each other.

In the digital boom of the business world, every startup and entrepreneur needs persuasive strategies to raise funds and gain more investments for their businesses. Pitch decks are one of the great ways to do that.

While slide decks are simply the collection of the slides , the pitch decks , on the other hand, represent the specific type of presentations that are mainly used for raising funding and grabbing investments for businesses and startups, or to present an idea to investors.

You can refer to a pitch deck as a slide deck but not all slide decks are pitch decks.

PowerPoint Slide Deck

There are a number of ways to create slide decks as they are one of the most commonly used words for developing presentations, even before the evolution of technological developments.

So, what is a slide deck? Slide decks were present in the form of physical slides being shown on a projector previously but when they are designed, structured, compiled, and presented through a software named PowerPoint, then they are known as PowerPoint slide decks. Being one of the most widely used software (almost 500 million users worldwide) PowerPoint presentations are one of the most easily manageable and customizable software.

Another great feature of PowerPoint templates is that they can be used to edit, and customize the pre-made templates of the presentations to save your time and resources being spent on the designing and developing of the presentations from scratch.

Websites like Free PowerPoint Templates can be used to download thousands of professionally crafted templates for free to be used in your every possible business, marketing, educational, or any other project.

Slide Decks in Google Slides

The Google Slides, another important and well-known presentation software, is also widely used by consumers who mostly prefer a web-based software to cater to their needs. Google Slides also offer a variety of options to its users to create engaging designs and themes incorporating diagrams, graphs, charts, tables, infographics, and various other visuals available to be used for your every need.

The slide decks that are being developed in the Google Slides Software are known as Google Slides’ decks.

How to Create a Slide Deck in PowerPoint?

By following these steps, you can easily develop your next great slide deck allowing you to create a slide deck in PowerPoint.

  • Start and open the PowerPoint tool
  • Plan the structure and hierarchy of your presentation
  • Start by creating a title slide with a persuasive title for your topic
  • Develop the remaining slides by giving the relevant title to each of the slides
  • You can use images, videos, and infographics too according to your project’s needs
  • There are also options to add animation and transitions. The design and visual appeal of the presentation can be effectively enhanced using those options.
  • End your presentation with complimentary “Thanks” and “Any questions” slides
  • Save your work and keep your presentation in either a hard disk or cloud-based storage network
  • Present Your amazing presentation

3 Tips to Enhance your Slide Deck’s Productivity

Your next slide deck should be your flagship project as you know almost all the important factors and terminologies related to the slide deck. However, if you need some additional boats, there are some more techniques and tips to polish your slide deck more.

Tip #1. Add Visuals

Always add more visuals to your slide deck to make it more appealing to your listeners. The attention rate of the audience is always more towards visual representation as our brain processes visual data 60,000 times faster than contextual information. Hence incorporating a considerable amount of graphics and design elements in your presentation will not be a bad idea. You can add infographics, photos, charts, tables, and much more by using Different software tools like PowerPoint and Google Slides. PowerPoint features include the possibility to insert icons, images, videos or alternatively you can create your own infographics and visual slides in PowerPoint from scratch.

Tip #2. Write Less, Speak More

Your presentation should not be as long as a research report and also not as short as a highway billboard. There should be a balance between words and imagery. But it is always recommended by experts that presentations with fewer words and more visuals help the presenter to divert its attention more towards the audience, which elevates the overall focus of the audience that boosting the productivity of the presentation.

Tip #3. Develop a Consistent Design

The design of your presentation should be confident from the start to the end. The color strategy, the font style, the anthem, and the overall message of the presentation should be maintained throughout the course of delivering a presentation to increase the overall engagement rate of the audience.

Final Words

Slide decks deliver the message of a speaker more conveniently incorporating the visual and graphical elements in its core structure. The retention rate of the interest of the listeners can be enhanced significantly if the slide decks are designed by using the latest softwares like PowerPoint and Google Slides. The animations, transitions, tables, charts, engaging diagrams and other visuals all make the slide decks a number one choice for the marketers and businessmen to present their business plans, ideas, and future business strategies to their stakeholders effectively.

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what does presentation deck mean

  • Presentation Design

What is a Pitch Deck? Meaning, Example, and Guide

What is a pitch deck

This article will help you understand the concepts and components of an effective pitch deck.

Throughout many years of helping startup founders navigate fundraising, we've come across many pitch decks. We can confidently say that we know a thing or two about writing good pitch decks. In this article, we'll do a deep dive into the definition of a pitch deck and what the ideal pitch deck looks like.

Pitch Deck: What is It?

A pitch deck is a short and concise presentation, usually created using PowerPoint, Keynote, or similar software, used to provide your audience with a quick overview of your business plan. It typically covers key aspects such as your company's mission, business model, market opportunity, product or service, competitive landscape, financials, and team. The goal of a pitch deck is to attract investment by convincing potential investors of the viability and future growth of your business. Most pitch decks are around 15-24 slides long and are used during meetings with investors, demo days, or as a part of the initial screening process by accelerators.

A pitch deck shouldn't be a boring business presentation. It's a narrative that tells your company's story. Depending on your stage and your particular journey, this ‘story' can take different angles: solving a pressing problem, a unique business model, remarkable traction, revolutionary tech, or superhuman founders. Usually, a deck will have between 15-24 slides, but this depends on all the above factors and shouldn't be taken as a rule of thumb. The deck's goal is clear: you need to persuade your investor audience to trust you and your solution so they want to invest their money in your company.

A pitch deck can be used for different purposes, such as emailing it to help you land investor meetings, pitching, and presenting in front of an audience. Depending on these scenarios and time constraints, the presentation can have more or less information, but the structure should generally be the same.

When will you need a pitch deck?

‍You'll need a pitch deck throughout your journey as a founder and many stages of a startup's life. For starters, almost every U.S. accelerator program will ask for a pitch deck during their initial screening process. Once you're in, get ready for the "pitch practices." These spaces allow you to rehearse your pitch and refine your presenting skills. Rehearsing is crucial; it's designed to prepare you for future demo days. An event where you present your business to a room full of key players think investors and other program coordinators.

However, this is not the most common use of your deck. The most common use for a pitch deck is whenever you and your team decide it's time to seek external capital. Think of your pitch deck as your ‘presentation card.' Often, what will determine whether you can sit in front of potential investors is if your deck has a clear and compelling story that can be understood. The presentation decks can also serve as a pre-meeting brief, allowing investors a sneak peek before a face-to-face conversation, or as a discussion tool during your meetings to walk them through your value proposition clearly and concisely.

A pitch deck serves a dual purpose: not only does it provide investors with an overview of your company, making it easier for them to evaluate the investment potential, but it also helps you, as a founder, as a mental exercise into articulating the key aspects of your startup and pen key information and data about your company.

The ideal structure

Again, think of your deck as a story/journey your reader is going through. Throughout the presentation, the key questions the pitch needs to answer are:

  • What market opportunity have you discovered?
  • What have you built to tackle it? How does it work, and who is it for?
  • How much are you growing, and will you continue to grow?
  • And why are YOU and your team THE right ones to change that status quo?

These four guiding questions will frame the structure of your pitch deck First, you want to set the stage with your deck's introduction. This encompasses the cover slide and the status quo section. What's the current landscape, and what isn't working?

Next, we pivot to introduce your solution think of it as the story's hero. This is where the narrative takes a turn. We focus on what sets your solution apart, its features, how it generates revenue, and its target audience.

For seasoned entrepreneurs, this is also the point where we'd highlight any traction gained, demonstrating your understanding of your business's growth trajectory and your concrete plans for expansion.

Then, it's time to size up the market. You should explore how the target market responds and how big it is the stakes couldn't be higher. But that's not all; your audience will also be eager to learn about the competitive landscape and how you are better than your competitors.

Finally, we reach the climax of the pitch deck. Here we highlight the founding team, your unique competitive edges, or perhaps your innovative rollout strategy. We wrap up this section by clearly outlining your funding needs and providing a breakdown of how the capital will be used.

What should be in a Pitch Deck Presentation?

Many authors, venture capitalists, startup founders, and evangelists have developed various iterations of what they believe are the essential components for successful pitch presentations. There is definitely not one correct answer. However, there are certain best practices and highly recommended components the deck should have.

At Slidebean, we've created this visual to show how we visualize the ideal story arc of a pitch deck.

This fits perfectly into the ideal pitch deck structure we tend to use at Slidebean.

pitch-deck-meaning-1

Pitch Deck Components:

Very broadly speaking, the key elements that fit this structure are listed below. This doesn't mean the deck should have no more than 13 slides. Depending on your particular case, many of these sections should be expanded into more than 1 slide.

  • Market Overview
  • Product/Features
  • Revenue Model
  • Go-To-Market
  • Market Size
  • Competition
  • Fundraising/Use of Funds‍

These core sections of a pitch deck are intentionally designed to flow from broad to detailed, starting with the business opportunity and gradually zooming in on why this particular company is poised to fill a gap in the target market.

If you're on the hunt for some pitch deck inspiration, check our gallery of successful pitch deck templates right here I want to take a moment to re-emphasize that this structure is, by no means, a rule of thumb. Every company has its own story, and whoever is creating the pitch deck will adapt these slides into the order that produces the best possible story, given their strengths. Early-stage startups, who usually don't have relevant traction, lean heavily on the problem-solution fit, the market potential, and being first to market. More mature companies, in contrast, tend to emphasize their traction, KPIs, unit economics, and how additional funding can accelerate their growth.

Regardless of the size of the company or the milestones to date, the ultimate goal of a pitch presentation is to provide a broad overview of how the startup works, its strengths, and future growth opportunities.

Are there different types of pitch decks?

More than different decks per se, the main factor to consider is that there are different scenarios in which you'll use a deck, so we definitely need to adjust the narrative to fit these different time constraints and content requirements. While there's no one-size-fits-all guide to the types of pitch decks, here are some commonly encountered decks:

Elevator pitch deck:

This is a deck that should, as the name suggests, be able to deliver a pitch for 1-2 minutes during an elevator ride with a potential investor - figuratively speaking. Nonetheless, these sorts of decks are highly condensed versions of your pitch. Focus on the most essential information: problem, solution, traction, market, use of funds, and growth.

Demo day pitch deck:

Usually a bit more detailed than an elevator pitch but still on the shorter side. These pitch decks are common on demo days when many startups present sequentially, and the time limit is sacred. Here, founders usually have no more than five minutes to present. These pitches are often presented in large auditoriums, and the focus is yourself, so the deck itself should have little-to-no-text and be heavy on visuals to capture your audience's attention.

Full investor deck:

‍This is what you normally find when Googling “What is a Pitch Deck” or “Pitch Deck Meaning”. A full investor deck is the archetypical pitch deck and also the most commonly used. Typically, it showcases your company for potential investors to review and assess if it is venture-backable or not. This is a more in-depth look at your startup's aspects, from business model and go-to-market strategy to financial projections and fundraising needs. These decks have between 15-24 slides and are also called “email decks,” meaning they are sent to help you land investor meetings. They can also be used to guide in-person meetings and help you highlight traction and data that would otherwise be trickier to explain verbally.‍

Key components for a solid pitch deck

  • Good Story Structure - Storytelling Arc: In pitch decks, the order in which you present your information is crucial almost as critical as the content itself. Your information should follow a logical order that paints an overall business picture and has a story arc that makes sense. Most storytelling techniques in public speaking also apply to narrating your business story.
  • Easily Understandable: This point goes hand in hand with the structure and order of the deck and, honestly, is quite obvious. Readers need to understand your company and the deck, regardless of them being unfamiliar or unrelated to your industry. The typical trap in which many fall is getting too technical and using jargon that many of us simply - don't understand. Try to tell the story clearly, compellingly, and concisely so that anyone* can understand the deck and get excited about your company.
  • Human-Centered & Relatable: It's tempting to focus too much on the solution you created and give lengthy explanations of your product's super cool features. The reality is that the best business idea is meaningless if it doesn't solve a genuine human problem. The deck needs to convey that there is a clear problem/solution fit. Make things relatable by providing proof of the user's pain points, quantify the problem, and mention how your solution improves their lives - and why your team is the only one that can do it. If your audience can't relate to the problem, convincing them of your solution will be hard.‍
  • Compelling Visual Resources: While your presentation's content is vital, your slides' visual look is critical in engaging your audience. People get bored quickly, and a visually dynamic presentation can help you maintain their interest. We process images much more efficiently than text; use this to your advantage by crafting visually striking slides that enhance your message. And please, remember that this is not a business plan. You shouldn't have everything in your deck. This is a high-level document that has to paint a solid picture of your company. There will be a time and place to deep dive into different areas of the company; the slide deck is not the place.
  • Traction-Oriented Slides: If you have the traction, brag about it. Results and actual data tend to be more relevant than anything else. They demonstrate you've found or started to find product/market fit, and that your addressable market has been identified and defined. Nothing gives you more credibility than actual, measurable success with paying customers. Bonus points: you must be prepared to discuss these metrics and unit economics once you present them, so make sure you know and understand them.
  • A Healthy, Exponentially Growing Business: The simple (and hardest) truth of crafting a solid and compelling pitch deck is that it depends on your company's performance. Revenue-generating businesses, low-churning products, exponential and sustained growth, and consistent usage… these are the things that investors are looking for, and that will charm them. The reality behind the startup fundraising world is that investors want a 10x return for their investment. Despite the reputation of being risk-takers, they ultimately look for their investment to yield results.

A pitch presentation is valuable for founders and investors to assess collaboration opportunities. A solid deck can take you really far, and a deck full of red flags can deter you from even having the opportunity to pitch in person to potential investors. It is a good exercise because it forces you to do a conscious exercise to articulate your story in a compelling manner, as well as a format that is compatible with the majority of investors around the world. By no means is it an easy task, but the exercise of writing it will help you understand your company from an external perspective and force you to understand key aspects of the narrative you have: growth, metrics, solution, problem, etc.

I hope this article has clarified what a business deck is and the components of a 5-star deck.

For more insights, feel free to explore other articles on our blog about pitch deck basics.

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What is a Pitch Deck? Examples, Tips and Templates

What is a Pitch Deck? Examples, Tips and Templates

Written by: Mahnoor Sheikh

what is a pitch deck - header wide

A pitch deck is a brief presentation that gives potential investors or clients an overview of your business plan, products, services and growth traction.

As an entrepreneur, you probably know this: your company or idea needs financing.

Oftentimes, this financing will come from external sources—i.e. people who aren’t friends or family. This means that you’ll need to communicate your ideas to potential financiers in a way that gets them excited about investing in your business.

In other words, you’ll need a pitch deck .

Here’s a short selection of 8 easy-to-edit pitch deck templates you can edit, share and download with Visme. View more templates below:

what does presentation deck mean

Table of Contents

What is a pitch deck, what’s included in a pitch deck presentation, 8 real-life pitch decks to know, the dos and don'ts of pitch decks, how to create a pitch deck in 3 easy steps, pitch deck faqs, looking for presentation software.

  • A pitch deck is a visual presentation that tells the story of a business to persuade and engage potential investors.
  • The most common pitch deck slides are introduction, problem, solution, market size and opportunity, product, traction, team, competition, financials and use of funds.
  • Learn from the eight real-life pitch deck examples to get inspired about creating your own.
  • Visme helps you create pitch deck presentations to secure funding in just three steps: choose a template, customize it and download or present it.
  • Sign up for Visme's free online presentation software and start customizing your pitch deck templates now.

A pitch deck, also known as a start-up or investor pitch deck, is a presentation that helps potential investors learn more about your business.

As strange as it sounds, the primary goal of a pitch deck is not to secure funding—it’s to make it to the next meeting.

Surprised? Wait, let me explain!

Securing funding is a multi-step process. A good, informative pitch deck is the first rung on the ladder. You’ll want to present investors with an idea that intrigues them and gets them to engage with you.

Build relationships with customers and drive sales growth

  • Reach out to prospects with impressive pitch decks and proposals that convert
  • Monitor clients' level of engagement to see what they are most interested in
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what does presentation deck mean

What is a Pitch Deck Presentation?

A pitch deck presentation usually consists of several slides that help you tell a compelling story about your business . You can put one together using a generic software like PowerPoint or use a modern tool like Visme to create an out-of-the-box presentation.

What is an Investor Deck?

An investor deck is a presentation entrepreneurs prepare when seeking financing rounds from investors. It presents valuable information about the business, which is critical when seeking financing or looking to convince the best investors.

When faced with busy executives who won't sit through a presentation, opt for a startup one pager as an alternative. It'll help you grab their interest faster and secure a meeting where you can share your pitch.

Interested in learning more about creating compelling investor decks? Read this article and take advantage of our professional design templates to get started.

It’s tempting to dump information onto investors. As a founder, every part of your business is important to you. But the best pitch decks are ones that are short and easy to follow.

A good rule of thumb is to include no more than 19 slides in a pitch deck.

There are many different opinions about the components of a pitch deck. But when we looked at some successful startup pitch decks out there, we noticed 10 key slides included in most of the presentations.

what is a pitch deck - types of slides infographic

Create beautiful infographics using this drag-and-drop tool! Sign up. It's free.

Let’s take a look at each of these slides in detail.

1 Introduction

The first slide of your pitch deck is also the most important one. It’s your chance to make a great first impression, so make sure you don’t let this opportunity go.

Keep the introduction slide short and sweet—tell people who you are and why you’re here.

You can also use this slide to communicate the value proposition of your business . Try to articulate it in a single phrase or sentence, like:

“We make video games for doctors.”

“We make Happy Meals for adults.”

“We’re Sephora for pets.”

You get the point.

A good value proposition will make your audience sit up straight and want to listen to the rest of your presentation.

what does presentation deck mean

Image Source

If your business idea doesn’t solve an actual problem, what are you doing?

You should identify a problem your target audience faces, a gap that the market is currently not addressing.

A good problem slide will identify two or three problems your product will tackle without being long-winding. Keep the text focused so that investors will have an easy time following.

Airbnb’s ‘problem slide’ from their original pitch desk is a great example.

what is a pitch deck - problem slide airbnb

In this slide, identify a concise and clear solution that investors can easily follow. This is an important slide that makes your product deck captivating.

Airbnb’s solution slide highlights how they aim to solve each of the three problems they pointed out earlier in big and bold letters.

In this slide, identify a concise and clear solution that investors can easily follow.

Airbnb’s solution slide highlights how they aim to solve each of three problems they pointed out earlier in big and bold letters.

what is a pitch deck - solution slide airbnb

Avoid making grand statements like “we are the only ones doing this.” Most people in the room will probably know multiple companies trying to address the problem you’ve identified.

Another good strategy is to offer multiple possible solutions to the problem presented and then move on to the one you have chosen and why. This shows investors your dedication and research.

Instead of uniqueness, focus your presentation on your research, drive, commitment and capability in solving the problem.

But make sure you don’t put all of that on your slide. Keep it simple and to the point, and let these guidelines shape your entire presentation.

Airbnb Pitch Deck Template

Here's a pitch deck template inspired by Airbnb that you can customize for your own startup.

Customize now!

pitch deck template - airbnb airsns

Customize this pitch deck template to make it your own! Edit and Download Now

Visme's AI Writer is a game-changer for crafting pitch decks. It provides clear, concise information, making sure your pitch deck impresses every audience. Just explain the tool about what you want write and it will take care of the rest.

4 Market Size and Opportunity

When creating a sales pitch structure, be sure to include a summary of your market research.

The market will determine if you get your funding or not. If you are operating in a small market, investors might find that the potential ROI is too small or too risky to fund you.

Using sources from your research, a solid market slide will graph out past market growth and future potential market growth so that investors can easily see what the potential of your product is.

A good example of a market size slide is from Lunchbox’s pitch deck.

Notice how the slide clearly shows the market size and identifies the opportunity in measurable numbers.

Create a powerful pitch deck in minutes!

  • Choose from hundreds of ready-to-use templates
  • Customize text, images, logos and more
  • Add interactive buttons and animations

This is the part where you show off the actual product or service your business is selling.

If it’s a physical product, add professional photos of your product from different angles. You can also include exploded or cutaway views that highlight the materials and features of your product.

If your product is an app, online tool or service, consider adding screenshots that show off its most unique features.

Dandelion Energy's product slide includes a comprehensive explanation of their product in a concise and easy-to-understand manner with an illustrated graphic.

what does presentation deck mean

To take things further, you can also do a physical demo of your product in the middle of your presentation. Or embed a video or link into your slide to do a virtual demo.

TouristEye Pitch Deck Template

Here's a pitch deck template inspired by TouristEye that you can customize for your own startup.

pitch deck template - touristeye traveler connect

This slide should be all about the growth of your business—the numbers of sales you’ve made, the major goals you’ve achieved till now and the next steps.

Most startups include a hockey stick growth chart in the traction slide of their pitch deck.

This slide in Buffer’s pitch deck is a great example of how you can show off your current achievements to investors.

what is a pitch deck - traction slide buffer

The traction slide plays a crucial role in crafting a compelling pitch deck for investors as it reduces risk in their eyes. They want to see proof that your business idea or solution has what it takes to be profitable.

Buffer Pitch Deck Template

Here's a pitch deck template inspired by Buffer that you can customize for your own startup.

pitch deck template - buffer buffit

Customize this pitch deck template to make it your own!

  • Add your own text, images, logo and more
  • Customize anything to fit your brand image and content needs

Your pitch deck outline will include your core team members. The investor is interested in the drive of these people and what makes them unique enough to see this project to its success.

Under each core team member, consider including bullets, descriptions or titles that show why they are central to your mission.

Here’s an example of a team slide from Teton AI's pitch deck.

what does presentation deck mean

Keep the members here limited to your core team. Advisors need not be included.

8 Competition

Utilize the competition slide to visually illustrate your competitors and communicate the factors that make your startup special.

Airbnb has a great slide in this regard.

what is a pitch deck - competition slide airbnb

Notice how they use affordability and ease of access as the driving force setting their business apart from other travel or listing companies.

Buzzfeed also does great by showing how they offer more than what their competition can. They use their plan to reach across the aisle and offer the services of multiple competitors as their selling point.

what is a pitch deck - competition slide buzzfeed

Buzzfeed Pitch Deck Template

Here's a pitch deck template inspired by Buzzfeed that you can customize for your own startup.

pitch deck template - buzzfeed newbuzz

9 Financials

The financials slide in your pitch deck is one that investors spend the most time looking over.

Your pitch deck outline should contain your company’s projected growth over the next three to five years, along with details about your business model and finances.

Enlive’s pitch deck does a good job at showcasing their income statement projection in this slide.

what is a pitch deck - financials income statement slide enlive

Create engaging data visualizations for your presentations!

  • Upload an Excel file or sync with live data from Google sheets
  • Choose from 16+ types of charts, from bar and line graphs to pyramid and Mekko charts
  • Customize anything, from backgrounds and placement of labels to font style and color

The use of colors and a bar chart makes the financials easier to understand and definitely look more interesting than a boring spreadsheet full of numbers.

A lot of this information is not set in stone. No one can accurately predict where you’ll be in the next three years, but investors expect to see you outline your plan and show that you have the financial knowledge to reach it.

You can also explain your economic plan here. This includes your operating structure and distribution channels as well as your plan to make money.

10 Investment and Use of Funds

Before you wrap up, don’t forget to tell investors what you need from them.

But instead of just asking for a certain amount of funding, also let them know what you plan to do with the money.

When you justify your ask, it helps build trust and lets investors take you seriously.

Here’s a no-nonsense investment slide from Intercom’s original pitch deck as an example.

what is a pitch deck - investment use of funds slide intercom

Remember to be strategic here. Let your investors know the amount you are asking for, but keep it real. You don’t want to lose out on a big investment simply by aiming too high. Cover your bases.

Intercom Pitch Deck Template

Here's a pitch deck template inspired by Intercom that you can customize for your own startup.

pitch deck template - intercom comms

While there’s no universal structure for creating pitch decks, make sure your pitch deck outline contains the slides we’ve highlighted.

When it comes to choosing pitch deck dimensions, you can either use the 4:3 aspect ratio or 16:9 aspect ratio. When emailing your pitch, ensure the file size isn’t larger than 10MB.

Learning from real examples is like getting advice from experts. By looking at what has worked for other businesses, you can better understand how you should design your own pitch deck.

So, here are some good pitch decks and examples that real-life companies have used recently to secure funding.

1. Finix ($126M)

Finix's pitch deck presents a tailored solution for businesses to manage payments, emphasizing their platform's efficiency and scalability. It effectively visualizes their unique value proposition, revenue model and market opportunity with a sleek and professional design that reflects their purpose well.

2. Softr ($15.7M)

Softr's deck uses aesthetic consistency with clear visuals to highlight their no-code platform's functionalities. Their compelling narrative includes discussion on market trends, competitive differentiation and growth plans, capturing the essence of their vision.

3. Lunchbox ($72.1M)

Lunchbox is a restaurant technology platform that enhances the customer experience by offering online ordering, loyalty programs, and other digital solutions to streamline operations.

They've cleverly included lots of additional visual elements like icons, illustrations, charts and data visuals in their presentation. Everything in their deck shows how they mix food and technology together.

If you want to elevate your pitch deck's visual appeal using unique and high-quality graphics, like this example, Visme's AI image generator is there to help.

It can help you generate any graphic in different formats, like icons, illustrations, drawings, abstracts and more. Use the tool to generate a high-quality graphic to emphasize your pitch deck content.

4. Plum ($82.4M)

With its sleek, minimalist design, Plum's pitch deck establishes its mission to automate wealth management effectively. Their slides are rich with data on target markets, growth strategies and financial projections, reflecting their drive to democratize personal finance. Also, they limited their slides to 9 and still managed to cover enough.

5. Teton AI ($6.4M)

what does presentation deck mean

Teton's pitch deck features a clean and professional design, aligning with its focus on cutting-edge AI technology in healthcare. They've used Venn diagrams, charts, shapes and high-quality, relevant images to emphasize their deep learning and computer vision products.

6. Vue Storefront ($38.9M)

what does presentation deck mean

Vue Storefront's pitch deck smartly incorporates its brand color – a refreshing green scheme. This not only aligns with their brand identity but also infuses vibrancy and a distinctive sense of innovation into the design.

They used boxes for text organization to convey clarity and structure, making information easily digestible.

7. Party Round ($7M)

Party Round, with a recent funding of $7 million, is dedicated to simplifying the fundraising process for founders.

This pitch deck is smartly designed with a balanced layout that quietly hints at automation and user-friendliness. The use of big letters boldly captures attention, while adding 3D design elements adds a layer of dynamism, creating a visually engaging presentation that stands out.

8. Dandelion Energy ($134.5M)

what does presentation deck mean

The color choice of Dandelion Energy's pitch deck aligns with the company's focus on sustainable energy, evoking warmth and eco-friendliness. The deck incorporates visual elements such as bar graphs, images, and an illustration to vividly explain how their geothermal product works.

Now that you’re clear on what a pitch deck is and what a good one contains, let’s take a look at some common dos and don’ts for creating and giving powerful pitch presentations.

But before that, make sure you watch the video below on the top pitch deck design tips for creating the perfect startup pitch.

When Designing 

Do use bullet points on slides..

Remember that this is a presentation with a short time span. Make your sales pitch deck brief and to the point.

Don’t overwhelm your audience with a lot of text. Explain the things you want to explain in detail but don’t cram them onto your slides.

DON’T stuff your slides with text.

As you can see from the examples above, it’s best to have bullets, not paragraphs, on slides.

Furthermore, use large font sizes, lots of visuals and a readable color scheme. This will help you put together an engaging and informative presentation.

DO include your contact details.

Make sure you include your contact information at the end of your presentation to let your audience know who to reach out to for queries.

Here is the contact slide from Facebook’s 2004 pitch deck.

what is a pitch deck - contact slide facebook

This slide also allows your business to have a ‘face’ and encourages investors to look this person up.

DON’T add too many team members.

In your Team slide, stick to core members. Too many executives can overwhelm; your investors want to know who is piloting the ship.

When Presenting

Do tell a story..

Make sure you present your audience with an engaging narrative that allows them to feel why your business is tackling the problem it is and how this will affect them.

DON’T focus on only the stats.

Without a cohesive narrative and a bigger picture dealing with the why of your business and what it will bring to your customers, all your stats sound dry and boring.

Make sure a purposeful narrative runs throughout your presentation, not just at the beginning. The stats are important, especially financial stats, but they aren’t the only important thing.

DO elaborate and minimize as you see fit.

What is on the slides is important, but so is how you present it.

As you’re speaking, gauge your audience, their interests in the particulars of your business, and what they most care about. Then, tailor your company pitch deck to their needs.

DON’T just read from the slides.

Tailor your presentation to keep your audience engaged and never just recite what is written on your slides.

Remember, investors can read. The reason this is a presentation and not an email is so you can engage with them.

Creating a startup pitch deck doesn’t need to be difficult. If you’re short on time, you can use a design tool like Visme to put one together in literally just a few minutes.

No more starting from scratch and creating slides one by one. You can simply use ready-made templates and replace the placeholder content with your own.

Here’s how it works.

Step 1: Choose a template.

To get started, sign in to your Visme dashboard and choose a pitch deck template that fits well with your content and type of business.

There are hundreds of presentation templates in Visme’s library, and they’re all fully customizable.

What is a Pitch Deck - Visme's template library

Customize your favorite pitch deck template! Edit and Download

You can also mix and match slides of a similar style using our presentation themes.

Step 2: Customize.

When you find a pitch deck template you like, click on Edit to start customizing it inside the Visme editor.

You can change anything and everything to fit your content needs. The editor is easy-to-use with drag-and-drop functionality. You can use it even without any prior design experience.

Change colors, fonts and images. Swap icons for relevant ones using our free icon library. Add and customize data visualizations to make boring numbers more interesting. Insert animations and links, embed videos, and more.

You can also add, remove or rearrange slides as you see fit. Use Dynamic Fields to keep your personal, company and other key information accurate and consistent throughout your presentation.

The entire customization process will barely take you an hour if you just replace the placeholder content with your own.

Step 3: Download or share.

What is a Pitch Deck - Download your pitch deck

You can download your pitch deck in image or PDF format, or as a PowerPoint file.

Generate a link to share it privately with specific people, like in an email. You can also publish your presentation on the web so it can show up in search results on Google.

What is a Pitch Deck - share your pitch deck

You can also embed the pitch presentation on your company website using a responsive code. Once you’ve shared your deck, you can start tracking analytics to see how many people viewed it or have taken action.

Running out of time? You can generate a complete and captivating AI pitch deck in minutes using Visme's AI presentation maker .

Just describe the type of presentation you want the tool to create and Visme's Chatbot will suggest different template styles. Once you've chosen the most relevant template for your presentation, you can wait for the tool to create the design.

After that, you can preview, regenerate, or open your project in the Visme editor. Once you're sold on the template design, you can further customize it using the wide range of design tools and assets available in Visme's pitch deck maker.

Here are some frequently asked questions that will help you clear any doubts about creating your pitch deck.

Q1. What should you avoid in a pitch deck?

When developing a pitch deck, you should take care of several pitfalls to deliver an effective and impactful presentation:

  • Avoid using unnecessary jargon and complex terminologies to keep your explanation simple and clear.
  • Don't overcrowd a single slide with too much information, as it can make it hard for your viewers to grasp the key elements.
  • Ensure to include the unique aspects of your product or service that set it apart from others in the market.
  • While you need to recognize your competitors, highlight what makes your venture different and, perhaps, more appealing.
  • Be realistic with your revenue predictions; overly optimistic numbers can cause investors to doubt your credibility.

Q2. How long should a pitch deck be?

The ideal pitch deck should be about 10 to 15 slides long. Each slide should discuss critical business aspects, like problem statement, market size, solution, business model, etc. However, the number of slides may change based on your business complexity and target audience.

Q3. What is the difference between a pitch deck and a business plan?

A pitch deck and a business plan are both critical for startups but serve different purposes:

Pitch Deck: A pitch deck is a brief presentation to give your audience (typically potential investors, partners, or customers) a quick overview of your business plan. It's generally used during face-to-face or online meetings and should be engaging, concise and to the point.

Business Plan: A business plan, on the other hand, is a formal document that details the tactics and strategies you intend to employ to start and grow your business. It covers minute aspects such as your business model, detailed market analysis, organizational structure, cash flow projections, etc.

Q4. What is the best software for creating a pitch deck?

It depends on your business, but you’ll generally want to choose software that blends the ease of use with cutting-edge functionalities. In that case, Visme is the best software for creating a pitch deck with advanced features like data visualization tools , presenter notes , presenter studio , animated graphics and more.

Q5. Cost of making a pitch deck?

The cost of making a professional pitch deck can vary depending on whether you hire a designer or do it yourself. Hiring a designer to create a custom deck from scratch could cost hundreds or thousands of dollars.

However, tools like Visme allow you to easily create high-quality decks without design experience or costs. Visme offers free online presentation software with hundreds of professionally designed templates for pitch decks and other types of presentations.

Q6. What types of investment pitch decks are there?

There is no universally accepted classification of investment pitch decks into specific types, but they vary based on the nature of the business or the purpose of the pitch.

However, there are a few common types or themes of pitch decks that companies often use:

  • Pre-Seed Pitch Deck: This pitch deck serves the purpose of securing initial funding to shape and refine a business concept. This deck outlines the problem, solution, market potential, basic financials and team.
  • Seed Pitch Deck: Crafted to attract funding for the launch and early development of the business. It builds upon the pre-seed deck by offering more details on market validation, product development, and initial traction.
  • Series A/B/C Pitch Deck: This type of pitch deck is for seeking significant funding rounds for growth and expansion. They provide comprehensive information on market leadership, financial performance, scaling strategies, competitive landscape and potential exit plans.

Q7. What is the difference between a pitch deck and a presentation?

A pitch deck is a type of presentation designed specifically to propose an idea, product, solution or opportunity to potential clients, investors or partners. A presentation, on the other hand, is a content format composed of slides, and it doesn’t necessarily have to be used for pitching purposes.

Q8. What should not be included in a pitch deck?

A pitch deck should not include irrelevant information, unrealistic financial projections, unverified claims, technical jargon and overly complex data or slides. You should also steer clear of presenting negative information like potential risks or challenges without offering mitigation strategies or solutions.

A powerful pitch deck can help you secure the funding you need to make your business idea a reality. This article will give you the confidence you need to design and present a killer investor pitch deck .

If you want to learn more about pitch decks and giving great presentations, check out some of the resources below.

  • 17 Pitch Deck Templates Inspired By Real-Life Startups and Businesses
  • 15 Expert Tips for Giving a Powerful Business Presentation
  • Presentation Success Formula: How to Start Strong and End Powerfully

You can also watch this video on how to structure your presentation to keep your audience hooked till the very end.

If you're looking for an easy-to-use, professional presentation software to help you make a powerful pitch deck, Visme can be just what you're looking for.

You can browse through fully designed pitch deck templates that are inspired by real-life pitch decks of successful companies, such as Airbnb, Buffer and more.

Each template is customizable, so you can easily plug in your own content, graphics and brand assets, and download it in PowerPoint or PDF format, or publish it online.

Ready to create your very own pitch deck? Sign up on Visme for a free account and take it for a test drive!

Create captivating pitch decks in minutes using Visme

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what does presentation deck mean

About the Author

Mahnoor Sheikh is the content marketing manager at Visme. She has years of experience in content strategy and execution, SEO copywriting and graphic design. She is also the founder of MASH Content and is passionate about tea, kittens and traveling with her husband. Get in touch with her on LinkedIn .

what does presentation deck mean

Frantically Speaking

Wondering why PowerPoint presentations are called decks? (Now you know)

Hrideep barot.

  • Presentation , Public Speaking

Man presenting to a crowd

Why PowerPoint presentations are called decks , a question that lingered in my mind for a long time until I decided to jump on to finding out exactly why! And here I am to share all that I have learned about why PowerPoint presentations are called decks.

But before we dive deeper into understanding PowerPoint decks, it is very important to refresh our knowledge of some of the basics.

What are presentations?

Presentations are a way of conveying some information, idea, or opinion to your audience either with or without the use of visuals, in most cases PPTs .

While most of the time, we are bound to confuse presentations with PowerPoint presentations, they aren’t the same thing.

Presentations are a much wider spectrum that includes PowerPoint presentations as a part of it.

What are PowerPoint presentations?

PowerPoint presentations are slide decks created on the specific software called Microsoft PowerPoint that was released by Microsoft (duh!) in the year 1987 . PowerPoint helps create easy and effective digital slide decks; since it is so widely used, it has become synonymous with presentations at large.

It is similar to how we call photocopies Xerox!

(pst if you don’t understand the analogy, check out what we are trying to say here )

Why are PowerPoint presentations called decks?

Decks in presentations are a collection of slides (individual pages in PowerPoint) . And since PowerPoint presentations are nothing but a collection of well-laid-out slides, they are called decks.

Now to understand it better, let’s begin with the fundamental structure, shall we?

Assuming you go to PowerPoint right now, what is the first thing you’ll see?

A blank template that would prompt you to add text, right? That is a slide. As you keep adding slides to your PowerPoint, the collection of these slides, in the end, is what we call a deck.

But then again,

Why is it called a PowerPoint deck?

A PowerPoint deck is similar to a deck of cards. In a deck of cards, a deck is composed of 52 cards; Similarly, in PowerPoint, a deck or pile of slides is what is known as a PowerPoint deck.

what does presentation deck mean

So, does this mean that the presentation is important only in its entirety and not as individual slides?

Absolutely no!

Just like in a game of cards, the ace carries its importance and so does a card of jack; In PowerPoint decks too, each slide carries with it its unique importance . However, when separated the slides would lose their meaning.

Again, what would you do if you find a queen card lying on your room’s floor? slide it under the bed? I mean it would be ideal considering you don’t know where the rest of the cards are!

Similarly, individual slides gain their meaning when they are compiled with other slides.

This means each slide carries its own different set of information that helps in conveying an idea at the end .

When did PowerPoint presentations become decks?

PowerPoint presentations became decks on the day they came into being, that is in 1987.

Presentations had been made using stacks of papers or sheets filled with information even before digital presentations came into being.

As shocking as it may be, presentations already involved the use of decks in some form or the other from the very initial day of the specification building our communication skills.

While we started with rock paintings or carvings, we can include them as a form of presentation but not as decks.

Later came the use of sheets or paper to deliver information. This was done using flip paper cards .

There is evidence that presentations using flip charts became very common during the 1940s. These sheets or posters would be joined together with the help of metal fasteners. The speaker or presenter would then flip from one page to the other to share information.

Sounds very similar to our digital presentations, doesn’t it? Except we don’t have to tire our arms by flipping pages. We can simply click to move on to the next slide. How convenient!

Coming back to the last bit of our history of slide decks, somewhere in the 90s -2010’s PowerPoint as a software gained major attention from the public. The slide decks started to be created on PowerPoint exclusively and that is how we moved from saying slide decks to PowerPoint decks.

Going over it again

What is a slide deck in powerpoint.

A slide deck in PowerPoint is nothing but a collection of slides in Microsoft PowerPoint.

What is a PowerPoint slide deck?

It is just another way of saying Slide decks in PowerPoint!

Why are PowerPoint slides called decks??

Since PowerPoint gives you a collection of slides or a deck of slides, it is known as decks.

What is the purpose of a Slide deck in a presentation?

Slide decks help the presenter present his/her/their topic more effectively. It aids the presenter in giving the speech by providing prompts or hints to maintain a flow in their speech. On the other hand, it helps the audience visualize as they listen to the speaker.

Out of the many purposes that a slide deck can serve a presenter, here are a few that we would like to address in this article:

  • To pitch new ideas or products
  • To explain or introduce a concept
  • To share one’s opinions or views

1. To pitch new ideas or products

Slide decks happen to be a very crucial part of making pitches to attract your clients, or to make them understand what your product/ services are all about and how they can be beneficial to them.

Some of the ways we can try to win over or convince the client/ customer to agree to your terms are by showing charts or graphs of your previous success rates or giving out statistics on the problem that your company or product provides a solution for.

2. To explain or introduce a concept

Slide decks being used to explain a concept is something that I believe we have all experienced in schools or colleges.

With smart classrooms, the blackboards have found their place in restaurants and cafes and presentations have made their way to now be a widely used way of delivering lectures.  

3. To share one’s opinions or views

Be it in conferences or competitions or even in your college when you are presenting on a topic, it is mostly with the purpose of sharing your opinions, views, or findings through slide decks.

How do you create a deck in PowerPoint?

When it comes to creating decks in PowerPoint, there are two things that we need to take a look into, the technical aspects and the aesthetic ones. 

When we talk about the technical aspect of creating a deck in PowerPoint, we mean ensuring that you have the software installed in your system, be it a laptop or even your phone.

Head to AppStore or play store and install it. 

Though we have been taught how to create PowerPoint presentations since very early days, we still suggest you take a minute and understand the various features offered by the software like the layouts, themes, and more. Having an understanding of some of the basic features can help you in creating a basic template easily!

If, however, you are looking for ways to create a slide deck other than on PowerPont, then head to some of the most resourceful sites that provide you with a number of templates!

A few such sites are Canva , Evanto , and more

Now when we talk about the Aesthetics of creating a PowerPoint, we first need to accept and appreciate the fact that the aesthetics or look of your presentation can add extra points to your entire presentation. 

We have a list of 5 tips for the same. And if you follow them, you will surely be able to find an answer to..

Why are PowerPoint presentations effective?

A few tips for creating presentations:

1. Less is more

We have all heard this one a gazillion times and more, especially when it comes to Powerpoint presentations, Less is more!

Provide very precise information in your PowerPoint. To make your points short. You can stick to using the 5 by 5 model . The model suggests that you must not add more than 5 points to a slide. And each point must contain no more than 5 words. 

If you still have no idea what you should add, try adding your headings and subheadings in your PowerPoint to make it more on point.

Slide on Public Speaking

2. Quality over quantity 

Again, adding less content doesn’t mean that you compromise on the quality of information that you share through your presentation. Add short points that make sense and add value to your audience or help in putting your point across in the best way possible. 

3. Keep the curiosity alive

What does it mean when we say keep the curiosity alive? We mean, try not to share your entire slide to your audience in one go. Add effects or transitions to focus only on the point you are speaking on at that point. 

We can say the same in the case of adding too much information to your PowerPoint. Do not add big paragraphs as you shatter your viewer’s curiosity who thanks to you ar enow more engrossed in reading the slides than listening to your presentation. 

4. Neutralize your PowerPoint

By neutralizing we mean adding complementing slides to your PowerPoint decks. If you have selected a more dark theme, try neutralizing it with light-toned slides even if it is used as a transition slide. 

5. Add visuals as and when possible

Ask yourself, can the information that you have added in your PowerPoint presentation be presented in the form of a graph, a table, or a diagram? If yes, then always choose to do it. Switch to visuals as it not only makes your content crisper but also is more appealing to the viewers.

This brings us to our next point, 

Why PowerPoint presentations are not effective?

There are many reasons why PowerPoint can not be very effective. We have listed down about 3 reasons here. Go over them and try to not make the same blunders if you want to be an effective presenter!

1. Tons of Content

Adding more content to your slide may indeed help you remember the content better but it might bore the audience to death.

So just as we discussed, try to add content to your presentations in the form of short pointers. Or least try to make use of keywords and avoid writing entire paragraphs about your topic on the PowerPoint presentation.

An example of what simply copy-pasting a paragraph from your speech to PowerPoint could look like.

PPT slide on Public Speaking

2. Poor color/ theme

The last thing we want is for the audience to struggle reading or seeing what we are trying to show them through the presentation. And this situation can possibly happen when there was little to no thought put into either selecting the right theme or use of overlapping colors.

Check out the example below if you want to take a look at what we are talking about!

Slide on Public Speaking

3. Poor font choice

Another way of making it difficult for your audience to understand your presentation is by using fonts like the one shown in the picture below. Such fonts may surely be a little different, and to some extent aesthetic but it requires lots of effort from the viewers to actually understand what is written on the slide!

Slide on Public Speaking

Final words

Let us try to summarize the entire blog for you in a couple of lines.

So essentially call it decks, slide decks, or presentation decks, they all mean the same. It is simply a collection of slides. And when such a collection is made on Microsoft’s PowerPoint, what do we call it?

Yes! you guessed it right (Hopefully?)

It is called PowerPoint decks or slide decks on PowerPoint.

There are tons of ways of making a PowerPoint deck. However, focusing on the template, and theme, and adding precise and quality content can help you go a long way.

That’s about it for now! Check out Frantically Speaking for more information on similar topics.

Hrideep Barot

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What is "AIN" in the Olympics? Why Russian and Belarusian athletes can't represent their countries

Updated on: July 27, 2024 / 9:07 AM EDT / CBS News

Now that the 2024 Olympics  have kicked off in Paris, athletes from two countries will compete without a national title, flag or anthem — instead, they'll be referred to as "AIN."

Athletes from Russia, which has been banned from competing in the Olympics as a country since 2017 for the fourth time in a row, are competing as what's known as individual neutral athletes, or "AIN" from the French translation. They will be joined by athletes from Belarus, which is banned as a country for the first time. The two nations are banned over involvement in the ongoing war in Ukraine .

Previously, Russian athletes were permitted to compete under the Russian Olympic Committee, or "ROC," which last made its appearance during the 2020 Tokyo Olympics. They were allowed to compete under the "ROC" after a series of scandals curtailed their access to the Games, but that has changed for the Paris Games. 

What do ROC and AIN stand for?

"ROC" stands for "Russian Olympic Committee." As Russia has faced suspensions from Olympic competitions first because of a series of doping scandals and then over its invasion of Ukraine, Russian athletes have competed under various alternatives to their country's name. 

At the last Summer Olympics, which were held in Tokyo, Russian athletes competed under "ROC" rather than under the Russian flag.

At the Paris Olympics, Russian and Belarusian athletes will compete as "Individual Neutral Athletes," referred to as AIN from the French term, Athlètes Individuels Neutres. There will be far fewer competitors from the two nations than in past Games, and all had to be invited and adhere to strict guidelines.

Why is Russia banned from the Olympics?

Olympic athletes from Russia have faced a series of scandals and challenges in recent years. While previous bans and suspensions had to do with doping scandals, Russia was most recently suspended by the International Olympic Committee for its invasion of Ukraine. 

The scandal of Russian athletes taking illegal performance-enhancing drugs burst into public view in 2015 after a series of leaks and investigations. In November 2015, the entire Russian track and field team was suspended after an investigation by the World Anti-Doping Agency found what it called a "culture of cheating."

Ice Hockey - Beijing 2022 Winter Olympics Day 16

A 2016  report  from the World Anti-Doping Agency identified more than 1,000 individuals linked to a Russian state-sponsored doping scheme between 2011 and 2014. Some of the individual athletes had won medals — including gold medals — in the 2014 Winter Olympics held in Sochi, Russia. 

The report referred to the doping scheme as an "institutional conspiracy" involving Russia's secret service.

The International Olympic Committee banned Russia in 2017 because of the scheme, but it gave individual athletes the chance to apply for admission to compete as "Olympic Athletes from Russia."

While 168 Russians passed the vetting process to participate in the 2018 Winter Olympics in Pyeongchang, South Korea, many others were banned. Dozens filed appeals with the Court of Arbitration for Sport, and Russia's desperate attempt to get 45 banned athletes into Pyeongchang failed just hours before the opening ceremony . 

In 2019, the World Doping Agency voted to ban Russia from the 2020 Tokyo Olympics and the 2022 Beijing Winter Games over manipulated doping data. The ban not only ruled Russia out of the following Olympic cycle but also barred Russian government officials from attending major events. Russia also lost the right to host or even bid for tournaments.

In 2022, Russia invaded Ukraine, sparking new controversies about the country's role in peaceful international competition. 

The IOC's Executive Board was unequivocal in its condemnation of the invasion, which it called a "blatant violation" of the Olympic Truce and the Olympic Charter. 

Athletics - Olympics: Day 15

On the one hand, the IOC said, protective measures had to be taken against inviting athletes from national committees whose governments were deciding who could or could not participate in competitions, which compromised the political neutrality of athletes. On the other, the IOC said it was determined not to discriminate against athletes on the basis of their passports, which would go against the IOC's "mission to unify the entire world in peaceful competition." 

The IOC solved this "grave dilemma" by deciding athletes from Russia and Belarus could participate as individuals.

This also meant that no international sports events would be organized in Russia or Belarus; no flag, anthems or other national symbols would be displayed at international sports events; and no government or state officials would be invited to sports events. 

"The Olympic Games cannot prevent wars and conflicts,"  the IOC said  in 2023. "Nor can they address all the political and social challenges in our world. This is the realm of politics. But the Olympic Games can set an example for a world where everyone respects the same rules and one another."

In 2023, nearly 20 months into its war with Ukraine, the IOC suspended Russia with immediate effect for violating the Olympic Charter by incorporating sports councils in four regions in eastern Ukraine. 

Russia appealed the decision at the Court of Arbitration for Sport in Switzerland, but it lost the case in February this year, AP reported. The suspension meant the ROC couldn't receive funding from the IOC, though it didn't affect the Russian athletes competing in the games as neutral athletes.

On its website , the IOC says that it reserves the right to decide whether athletes with Russian or Belarusian passports participate.

What's different about competing as AIN athletes?

According to IOC guidelines, "Qualified athletes with a Russian or Belarusian passport will be entered as, and compete as, Individual Neutral Athletes." Teams of athletes with a Russian or Belarusian passport will not be permitted to compete in the Paris Olympics unless they are all competing as individuals. 

And, any individual athletes who actively support the war or who are contracted to the Russian or Belarusian military or national security agencies cannot compete, according to the IOC, and they must adhere to doping standards.

Under the terms of the suspension, no athlete or sports official from either Russia or Belarus will be allowed to participate in the Olympics under the name of Russia or Belarus. In addition, no national flags, colors, anthems or "other national symbols whatsoever" may be displayed, and no government or state officials may be accredited for any of the sporting events. And, since they are competing as individuals and not as representatives of their nations, they cannot participate in the Parade of Nations at the opening ceremonies.

Gymnastics - Rhythmic - Olympics: Day 16

According to the IOC, individual athletes have to be invited by the IOC and only a very limited number will qualify through the existing systems. 

As of July 20 , the IOC said there were 15 individual athletes from Russia and 18 from Belarus among the thousands of athletes who have qualified from around the world. Only about 60 athletes from the two nations had been invited under the new, strict standards. 

"The distinction between States and individuals is of paramount importance," Alexandra Xanthaki, UN special rapporteur for cultural rights,  said  in May 2023. "Human rights were established and adopted by all nations to protect individuals and groups against the abuse of power from States and against the tyranny of majorities. Punishing individuals solely based on their nationality for the heinous acts of leaders over which they have no control, would undermine this distinction. But banning States from sports events may be a legitimate measure."

When will Russia be allowed to participate in the Olympics again?

The sanctions against Russia reinforced at the Olympic Summit in December 2022 "remain firmly in place," the IOC said, giving no indications they would be lifted anytime soon.

  • World Anti-Doping Agency

S. Dev is a news editor for CBSNews.com.

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Paris Olympics: What you need to know right now

Track action kicks into full gear at the Olympics on Friday, while home crowd favourite Leon Marchand goes for his fourth title of the Paris Games and French judo great Teddy Riner eyes a fourth Olympic gold medal.

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Olympics Last Supper controversy, explained: Why drag performance during 2024 opening ceremony is drawing backlash

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The 2024 Olympics opening ceremony received rave reviews, with Gojira , Lady Gaga and Celine Dion in particular drawing praise from critics.

Not everyone was a fan of the festivities, however. Multiple far-right politicians spoke out against the event and, more specifically, a skit featuring drag queens in what seemed to be a recreation of Leonardo Da Vinci's "The Last Supper" painting.

Elon Musk, Piers Morgan and Chiefs kicker Harrison Butker also decried the performance, labeling it as insulting to Christians.

Here's what you need to know.

MORE:  Explaining British diver Tom Daley's passion for knitting

Olympics Last Supper controversy, explained

The skit in question took place toward the end of the four-hour opening ceremony, which wound throughout Paris on the Seine river. With rain coming down in the background, a group of around a dozen performers — including drag queens —struck poses around a long table.

At the center of the performance was a performer wearing a crown-like headdress. As the camera panned away, spectators were presented with the other artists and dancers around the table, some of whom were drag performers.

The image looked similar to that of "The Last Supper," Da Vinci's 15th-century mural painting, which portrayed Jesus Christ and his apostles at the moment when he announced that one of his apostles would betray him.

The Olympics' official X account referred to the scene as an “interpretation of the Greek God [of wine and festivity] Dionysus," selected to make spectators "aware of the absurdity of violence between human beings."

Yet the visual comparison to "The Last Supper" stuck in the minds of critics. Marion Marechal — a member of the European Parliament whose grandfather Jean-Marie Le Pen founded France's leading far-right part, the National Front (now known as the National Rally) — took to X to express her feelings on the clip.

“To all the Christians of the world who are watching the #Paris2024 ceremony and felt insulted by this drag queen parody of the Last Supper," Marechal wrote. "Know that it is not France that is speaking but a Left-wing minority ready for any provocation.”

Le Filip, the most recent winner of "Drag Race France," applauded the scene and the broader inclusivity of LGBTQ+ perspectives throughout Friday's opening ceremony.

“I thought it would be a five-minute drag event with queer representation. I was amazed. It started with Lady Gaga, then we had drag queens, a huge rave, and a fire in the sky,” they told the Associated Press . “It felt like a crowning all over again. I am proud to see my friends and queer people on the world stage.”

Others, including Inter-LGBT president James Leperlier, were more pragmatic, acknowledging that the country has much more to do to promote inclusivity for all members of the LGBTQ+ community.

“If you saw the opening ceremony last night you’d think it was like that normally, but it’s not," Leperlier said, per AP. "France tried to show what it should be and not what it is."

Paris Olympics apology for 'Last Supper' scene

Organizers of the 2024 Olympics apologized for "The Last Supper" scene during a news conference Sunday.

"Clearly there was never an intention to show disrespect to any religious group," spokeswoman Anne Descamps told reporters, per the Washington Post . "If people have taken any offense we are, of course, really, really sorry."

Thomas Jolly, the opening ceremonies choreographer who helped put together the scene, also insisted his goal wasn't to offend anyone. He simply was trying to depict a Dionysian feast.

"The idea was to do a big pagan party linked to the gods of Olympus," Jolly told the BFM channel on Sunday, per France 24 . "You’ll never find in my work any desire to mock or denigrate anyone. I wanted a ceremony that brings people together, that reconciles, but also a ceremony that affirms our Republican values of liberty, equality and fraternity"

However, Paris 2024 indicated the scene was a nod to "The Last Supper." The governing body also defended the scene while reaffirming Descamps' notion that "there was never an intention to show disrespect towards any religious group or belief." 

"[Jolly] is not the first artist to make a reference to what is a world-famous work of art," Paris 2024 said in a statement, per The Wrap . "From Andy Warhol to ‘The Simpsons,’ many have done it before him."

Feast of the gods painting, explained

That said, Jolly's explanation seems to have some merit. The scene set up in the performance has shades of Jan van Bijlert's painting "The Feast of the Gods," which depicts a party on Mount Olympus. 

That would make the crowned performer at the center the sun god, Apollo, while the blue man lying down depicts Dionysius, who is seen devouring grapes in the famous painting.

It’s not at all #LastSupper . It is Jan Harmensz van Biljert's Feast of the Gods, painted +/- 1635. The gods of Olympus celebrate marriage of Thetis and Peleus; Center isn’t Christ, but Apollo crowned. Bacchus-Dionysus is lying in foreground. No #Blasphemy at all! #OpeningCeremony pic.twitter.com/LhPzjcOkY3 — Steve Van de Voorde (@Steve_Zowietje) July 27, 2024

The Olympic Games have Greek roots, so perhaps the scene was a tip of the hat to the competition's ancient origins.

Either way, Jolly's explanation checks out, even if there is conflicting information about what the scene was depicting.

David Suggs Photo

David Suggs is a content producer at The Sporting News.

Paris 2024 Olympics Opening Ceremony: All you need to know

A concept design of the parade of athletes on the Seine during the Paris 2024 Opening Ceremony.

Picture by Florian Hulleu/Paris 2024

Ambitious, historic, spectacular – these are some of the words used to describe the Paris 2024 Opening Ceremony since the first plans were unveiled three years ago.

Set to be the first Olympic Games Opening Ceremony held outside a stadium , the 26 July celebration will transform the French capital into a stadium and theatre as the traditional parade of athletes takes place in boats along the Seine, passing the most iconic Parisian landmarks.

Here is all you need to know about the Opening Ceremony.

  • Paris 2024 day-by-day highlights: When to catch the top moments from the Olympic Games
  • Twelve of the biggest athletes to watch at Paris 2024

When will the Opening Ceremony be held?

The Opening Ceremony of the Paris 2024 Olympic Games will take place on Friday, 26 July .

The event will start at 19:30 CEST and is expected to last more than three hours.

Why is this ceremony historic?

Paris 2024 will mark the first time in history of the Olympic Summer Games that the Opening Ceremony is held outside a stadium.

Instead of familiar images of athletes marching out along an athletics track, guests and viewers will be treated to a colourful river parade through the heart of the French capital.

The Seine , the city’s main water artery, will substitute for the traditional track, the quays will become spectator stands , while the setting sun reflecting off famous Parisian landmarks will provide the backdrop for the event.

This outdoor concept also makes Paris 2024 the largest Opening Ceremony in terms of audience and geographical coverage .

What is the route of the parade?

The parade route along the Seine is a visual journey through Parisian history and architecture.

The Austerlitz Bridge next to the Jardin des Plantes is the starting point for the flotilla, which will then continue west for 6 kilometres along the Seine, passing under historic bridges and by iconic landmarks, such as the Notre-Dame and the Louvre , as well as some Games venues, including the Esplanade des Invalides and the Grand Palais .

Grouped on the boats with their national teams, the athletes will ultimately arrive opposite the Trocadero – the esplanade across from the Eiffel Tower – where the official protocols will be carried out, the Olympic cauldron lit, and the Paris 2024 Games officially declared open.

How many athletes will take part?

Almost 100 boats carrying an estimated 10,500 athletes will float along the Seine during the parade. The larger of the 206 National Olympic Committees (NOCs) represented in the parade will have boats to themselves, while the smaller ones will share boats.

Camera equipment set up on the decks will allow spectators to see the athletes up close and witness their emotions.

What entertainment performances can we expect?

Thomas Jolly , a French theatre director and actor, is overseeing the Paris 2024 Olympic and Paralympic ceremonies as artistic director .

While most of the entertainment acts remain under wraps, based on the hints so far, we can expect a show on a grand scale with an eclectic mash up of the old and the new. Speaking to the media in January, Jolly said that he wants to showcase the contrasting cultures of France, be that opera or rap, thus bringing together all the pieces that form the nation's diverse cultural identity.

For his part, ceremonies choreographer Maud Le Pladec promised that every bridge along the parade route will have dancers on it. Le Pladec will lead 400 dancers out of the total 3,000 artists who are set to take part in the Paris 2024 Opening and Closing Ceremonies, all decked out in one-of-a-kind costumes by Daphne Burki .

The French television presenter serves as the costume director for the show, leading a team of hundreds of dressmakers, hair stylists and makeup artists. Burki’s focus on sustainability also means there will be many vintage and upcycled pieces used in the ceremonies, mixed in with newer creations.

What will the athletes be wearing?

Artists will not be the only ones showing their style at the Opening Ceremony. With a line-up of luxury brands designing athlete uniforms, expect the Olympians to shine as well.

Team USA mix preppy jackets with jeans for a cool, all-American look, while Italian athletes will show up in casual, dark blue sets . Hosts France worked with a luxury brand to come up with vests and jackets that tie in with the general Paris 2024 look.

Other teams, such as Canada, Great Britain and Sweden , opted for a more athleisure look, all evoking the colour palettes of their national flags.

Some nations went even further with the patriotic details. Mongolian outfits have already created a buzz on social networks for their intricate embroidery and traditional silhouettes .

Brazil and Guatemala ’s looks are also sure to turn heads. Brazil’s denim jackets feature animals that are native to the country, while the Guatemalan athletes are dressed up in folkloric hats and bags to make a colourful statement on the Seine.

What are the different ways to watch the Opening Ceremony?

Almost 600,000 people will be able to enjoy the Opening Ceremony in person. True to its slogan, “Games Wide Open”, Paris 2024 tried to make the event accessible to as many people as possible by taking it outside of the traditional stadium setting.

There were 222,000 free tickets available to watch the parade from the upper banks of the Seine, in addition to 104,000 paid tickets on the lower quays. This marks the first Opening Ceremony where most spectators will not pay an admission fee – another historic milestone for Paris 2024.

Those in Paris who could not get tickets will be able to watch the Opening Ceremony on 80 giant screens set up throughout the city.

An additional 1.5 billion people from around the world are expected to tune into the television broadcasts of the ceremony.

Find the Paris 2024 Media Rights Holders in your country here .

Related content

Olympics Opening Ceremony 2024: How to watch, start time, and everything you need to know

Over 10,000 athletes will sail down the Seine on Friday in what is poised to be most ambitious Olympic opening ceremony ever attempted.

The 2024 Olympics , which kick off this week in Paris, are intended to " revolutionize " the Games yet remain accessible to a broad audience.

To commemorate the official start of the Olympics, which were last held in Paris exactly a century ago, organizers have spent years orchestrating a dynamic, and distinctly French, affair.

Follow along for live coverage

Over a billion people around the world are expected to tune in. Here's everything to know about the ceremony, which, if all goes to plan, will go down in Olympic history.

Stream every moment and every medal of the 2024 Paris Olympics on Peacock, starting with the opening ceremony Friday at 12 p.m. ET.

What time does the Olympics opening ceremony start?

The live NBC broadcast kicks off with a pre-show at noon ET Friday, and the ceremony itself begins at 7:30 p.m. Paris time, or 1:30 p.m. ET.

The prime-time encore telecast, which features additional content, will air later in the day for U.S. viewers, at 7:30 p.m. ET. The ceremony is expected to be over four hours.

Follow here for live coverage of the 2024 Paris Olympic Games.

How can you watch the opening ceremony?

NBC will have 40 cameras capturing the action in Paris, and live coverage begins at noon ET. The ceremony will be broadcast on TV and streamed in digital format on NBC, Peacock and NBC Olympics. (NBC News shares a parent company with those entities, NBCUniversal).

A complete schedule of the events over the next two weeks can be found here .

What happens during the opening ceremony?

At the start of the ceremony, the French flag will be raised and the French national anthem will be played.

Next comes what is arguably the highlight of the ceremony: the Parade of Nations. Athletes representing 206 countries will make their ceremonial entrance into the Games. Historically, that involves marching into a stadium on foot, but this year, athletes will proceed by boat along the " main artery " of Paris, the Seine River.

"An opening ceremony has never been held outside of a stadium. There is no model; it’s absolute creation," opening ceremony artistic director Thomas Jolly told The Associated Press .

Each national delegation will ride in a boat equipped with cameras that enable immersive access for viewers.

The ceremony will begin at the Austerlitz Bridge and travel just under 4 miles down the river, landing at the Trocadéro near the Eiffel Tower. Along the way, the athletes will pass the city's most prominent icons, including the Louvre and the Notre-Dame de Paris cathedral.

At the end of the route, the Olympic torch will be lit. French President Emmanuel Macron is expected to speak.

Several potential roadblocks, such as security and pollution concerns , have threatened to impede the extravagant opening ceremony. However, officials maintain that they are " more than ready " as they make their final preparations.

Who are the ceremony hosts? Who is performing?

NBC's Mike Tirico will host the ceremony for the fourth time, alongside three-time Grammy-winning singer Kelly Clarkson and NFL Hall of Famer Peyton Manning.

Savannah Guthrie and Hoda Kotb, hosts of NBC’s “TODAY,” will have an aerial view of the ceremony from a bridge on the Seine. Maria Taylor, a commentator for NBC Sports, will also be part of the hosting effort.

The official musical performers remain unconfirmed, but Céline Dion and Lady Gaga have both arrived in Paris, further fueling speculation that they may be among the headliners.

The French newspaper  Le Parisien  reported that Dion, who is Québécois and often sings in French, is rumored to perform “L’Hymne à l’amour,” by one of France's most famous musicians, Édith Piaf. It would be Dion's first live performance since she was diagnosed with stiff-person syndrome in 2022.

When will Team USA appear? Who are the flag bearers?

Because the U.S. will host the next Summer Olympics in Los Angeles in 2028, Team USA is set to be the penultimate team down the river. France gets the honor of being the last boat for its home Olympics.

NBA legend LeBron James and U.S. Open tennis champion Coco Gauff are scheduled to bear the U.S. flag throughout the ceremony. Gauff, 20, will be the youngest athlete to ever carry the Stars and Stripes at an Olympic opening ceremony.

James is a three-time Olympic medalist, while Gauff will make her Olympic debut in Paris.

what does presentation deck mean

I’m the newsroom coordinator for NBC News Digital and cover all things gymnastics, culture and breaking news. My past work includes coverage of Simone Biles’ road to the 2024 Paris Olympics , the death of a fan at Taylor Swift’s “Eras Tour” and the Vermont shooting of three Palestinian students . You can often find me live-blogging major events in pop culture like the Oscars, the Grammys and the Super Bowl.

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