How to Write a Good Life Insurance Cover Letter

sample cover letter for life insurance application

Updated: September 5, 2023, at 4:11 PM

I’m sure underwriters ask you for cover letters…and cover letters…and more cover letters.

I was once at an underwriting conference with 20 or so carriers, and the individual carrier underwriters kept talking about cover letters. But all that talk doesn’t necessarily tell you how to write a life insurance cover letter.

When I was a home office underwriter, I learned that well-written cover letters are essential. How else could I understand the context of the application? Where else was I going to get necessary information that didn’t fit on the forms? At the same time, I didn’t appreciate cover letters that were poorly written or full of extraneous information.

Now that I’m in a position to write cover letters myself, here are the three main underwriting factors I think about to make sure I give the underwriter what he or she needs.

1. Is it Needed?

As important as cover letters are, not all cases need them. Say a young individual making $50,000 a year at an office job, with no medical history, comes in for a $100,000 term for the purpose of income replacement. In that scenario, no extra information is necessary.

Underwriters already read a lot so they don’t appreciate being given unnecessary material. Look at the information you’re sending. If it tells a complete story by itself, you don’t need a cover letter. If it doesn’t, or if there’s some facet of the applicant’s situation you want to stress, then it’s best to write a letter.

2. Purpose of Coverage

Your life insurance cover letter should focus on explaining the need and justifying the face amount, especially in cases where the need may be outside normal underwriting guidelines.

For example, say the case involves business key person insurance at 15 to 20 times the applicant’s compensation. Since key person insurance is generally only five to ten times compensation, you have to make a strong case of why your client’s employer would suffer a loss of the applied-for amount.

If your client has a difficult medical situation, you could have a hard time securing the rate you want. You’ll have to use your cover letter to address all potential roadblocks and pull out every favorable factor about the client’s medical history to lobby for the best rates.

That’s a lot easier if you have the complete medical records in front of you. If you don’t, do the best you can based on the application itself. And use the information obtained during your fact-finding.

3. Writing the Cover Letter

Now that you know whether to write a cover letter and what to put in it, be sure to write it well; meaning keep it short, clear, and to the point—with no unnecessary information.

No cover letter should ever be over one page in length, and most should be shorter. Also, be realistic. If your client had three heart attacks before the age of 40, don’t recommend him or her for Super Preferred. You’re not going to get it, and pretending you are is a good way to quickly lose credibility with an underwriter.

Again: write a clear, succinct, and realistic letter that makes both the need and amount clear to the underwriter and highlights the favorable factors of your client’s medical history. That letter is your best bet to secure the best possible rates for your client.

Keep Reading: How Life Insurance Loans Work

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Letter Templates & Example

Sample Cover Letter for Life Insurance Application: Tips and Examples

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Are you in the process of applying for life insurance? Then, you know how important a cover letter is for your application. It’s the first impression you make to the person reviewing your application and it can make all the difference. But, how do you know what to include in your cover letter? Don’t worry, we’ve got you covered. Below, you’ll find sample cover letters for life insurance applications that you can use as a starting point and customize to fit your specific needs. So, whether you’re a first-time applicant or just need a refresher, take a look at these samples and edit them as needed. A great cover letter can make your application stand out and increase your chances of getting the life insurance you need.

The Best Structure for a Sample Cover Letter for Life Insurance Application

When it comes to applying for life insurance, it’s important to present yourself in the best light possible. Your cover letter is often the first impression you’ll make with your insurer, so it’s vital that it’s well-written, concise, and easy to read.

To make the best impression, your cover letter should follow a basic structure that includes an introductory paragraph, a second paragraph that emphasizes your qualifications and experience, and a closing paragraph that thanks the insurer, encourages them to contact you, and provides your contact information.

In the introductory paragraph, you should state the purpose of your letter, which is to apply for life insurance, and immediately grab the insurer’s attention. Perhaps you start with a question or a statement that highlights the importance of life insurance. Be sure to introduce yourself by name and provide a brief description of your background.

In the second paragraph, you’ll want to highlight your qualifications and experience. This may include your current job, your industry expertise, and your education. Make sure to focus on how this background will make you a good candidate for life insurance. Keep it concise but informative.

In your closing paragraph, thank the insurer for considering your application, and encourage them to follow up with you if they have any questions or if they need additional information. Provide your contact information so they can reach out to you easily.

Remember to proofread your cover letter carefully, with a focus on grammar and spelling, before submitting it. You want to make the best impression possible with your cover letter, so take the time to do it right.

In conclusion, a solid and well-structured cover letter is a key component to successfully applying for life insurance. Follow the basic structure outlined here and use a casual, friendly tone of voice, and you’ll be off to a great start.

Good luck with your application!

Life Insurance Application Cover Letter Samples

Life insurance application cover letter – family protection.

Dear [Insurance Provider Name],

I am writing to apply for a life insurance policy as part of my family’s protection plan. As a family man/woman, protecting my loved ones has always been a priority for me. While I am in good health and have a stable job, I understand that life is unpredictable and unforeseeable events can happen. Therefore, I want to ensure that my family is financially protected in case anything happens to me.

I have done my research and believe that your insurance products and services align with my needs and standards. I would like to request your assistance in selecting the best policy for me and my family. I appreciate any guidance and advice you can provide in this matter and look forward to securing my family’s financial future.

Thank you for considering my application.

[Your Name]

Life Insurance Application Cover Letter – Business Continuity

I am interested in applying for a life insurance policy for the purpose of business continuity. As a business owner, I understand the importance of ensuring that my business continues to thrive even in unforeseeable events such as my passing. I want to secure the financial stability of my business partners, employees, and clients in the event of my unfortunate and untimely death.

I believe that your insurance products and services can provide the protection and support that my business needs. As such, I would like to request your assistance in determining the best policy that aligns with my business vision and objectives. Also, I would appreciate any advice and guidance you can provide in this matter.

Life Insurance Application Cover Letter – Mortgage Protection

I am writing to apply for a life insurance policy to protect my mortgage. As a homeowner, it is important for me to ensure that my mortgage payments are covered in case of my unexpected passing. I want my family to have the comfort of staying in our home without worrying about financial difficulties.

I believe that your insurance products and services offer the protection and coverage that I need for my mortgage. Hence, I would like to request your assistance in determining the best policy for me and my family. Any recommendations and advice you can provide would be greatly appreciated.

Life Insurance Application Cover Letter – Retirement Planning

I am interested in applying for a life insurance policy as part of my retirement planning. As I approach my retirement years, financial security and peace of mind become increasingly important to me. I want to ensure that I have enough resources and assets to live comfortably and enjoy retirement.

Based on my research, I believe that your insurance products and services, particularly your retirement planning options, align with my needs and expectations. Thus, I would like your assistance in selecting the best policy for my retirement goals. I would also like to hear any recommendations and insights you can provide in this aspect.

Thank you for your consideration.

Life Insurance Application Cover Letter – Estate Planning

I am writing this letter to apply for a life insurance policy for estate planning purposes. As a responsible individual, I want to ensure that my assets and wealth are distributed in accordance with my wishes and plans. Therefore, I want to secure the financial future of my beneficiaries and ensure that they are not burdened with financial stress and challenges in my passing.

After conducting my research, I strongly believe that your insurance products and services are equipped to provide the protection and coverage that I need to plan my estate. With that said, I would like your help in selecting the best policy that aligns with my estate planning goals. I would appreciate any advice and insights you can share in this matter.

Life Insurance Application Cover Letter – Critical Illness Protection

I am interested in applying for a life insurance policy that also provides critical illness protection. As the primary caregiver of my family, being diagnosed with a critical illness can significantly affect our financial stability and well-being. Thus, I want to ensure that I have the appropriate protection and coverage that can provide financial assistance in such circumstances.

After reviewing your insurance products and services, I believe that your company can offer the appropriate protection and coverage that I need for critical illness protection. Therefore, I want to request your assistance in selecting the best policy that aligns with my critical illness protection needs. Any advice and recommendations you can share would be greatly appreciated.

Life Insurance Application Cover Letter – Legacy Planning

I am writing to apply for a life insurance policy for legacy planning purposes. As a philanthropist and advocate for social causes, it is important to me to leave a lasting legacy. I want to ensure that my contributions to society continue even after my passing.

Based on my research, I believe that your insurance products and services have the features and benefits that can help me achieve my legacy planning goals. I would like to request your assistance in determining the best policy for me in this regard. Any advice and guidance you can offer would be greatly appreciated.

Tips for Writing a Sample Cover Letter for Life Insurance Application

When it comes to applying for life insurance, a cover letter can make all the difference in getting your application accepted. Here are a few tips to make sure that your cover letter is up to par:

Be clear and concise. Your cover letter should be short and to the point. Make sure that you clearly state your intent and provide any necessary details.

Highlight your strengths. Use your cover letter to highlight your strengths as a policyholder. For example, if you have a long history of paying your premiums on time, be sure to mention it.

Address any reservations. If you have any reservations about your health or lifestyle that may impact your ability to secure coverage, address them upfront in your cover letter.

Use clear language. Avoid using technical jargon or complicated terminology. Instead, use clear and simple language to convey your thoughts and ideas.

Highlight your reasons for needing coverage. If you have any specific reasons for needing life insurance coverage, be sure to highlight them in your cover letter. This can help to demonstrate your commitment to making sure that your loved ones are taken care of after you pass away.

Thank the insurer for their consideration. Make sure to thank the insurance company for taking the time to review your application and for considering your request for coverage.

Overall, the goal of your cover letter for your life insurance application should be to convey your commitment to securing coverage and to demonstrate why you are a good candidate for the policy. By following these tips, you can ensure that your cover letter is compelling, concise, and effective.

FAQs for Sample Cover Letter for Life Insurance Application

What is a cover letter for a life insurance application?

A cover letter for a life insurance application is a document that accompanies your application and provides more information about your health history and lifestyle choices. It allows you to explain any details that may affect your policy’s approval or rate.

What information should be included in the cover letter?

The cover letter should include your name, date of birth, policy number (if applicable), and the purpose of the letter. It should also provide a brief summary of your health history, including current medical issues or past surgeries, as well as lifestyle choices such as smoking or alcohol consumption.

Do I have to write a cover letter when applying for life insurance?

No, a cover letter is not mandatory when applying for life insurance, but it can be helpful in providing additional context for your application. It may also help speed up the approval process by addressing any potential concerns upfront.

Can the cover letter affect my insurance premium?

Yes, the information you provide in your cover letter can impact your insurance premium. If your health history or lifestyle choices indicate higher risk, the insurance company may charge a higher premium or deny coverage altogether.

Should I disclose all my health issues in the cover letter?

Yes, it is important to disclose all health issues in your cover letter to ensure transparency with the insurance company. Failure to disclose relevant medical information may result in cancellation of your policy or denial of claims.

Can I use a template for my cover letter?

Yes, you can use a template for your cover letter, but make sure to personalize it to your specific circumstances. Your medical history and lifestyle choices are unique, so it is important to provide accurate and detailed information to help the insurance company determine your risk profile.

How long should my cover letter be?

Your cover letter should not exceed one to two pages. Be concise and clear in your communication, and focus on providing only relevant information to the insurance company.

Cheers to Your Future with Life Insurance Coverage

Thanks for taking the time to read our sample cover letter for a life insurance application. We hope it has provided some inspiration and guidance as you prepare your own cover letter. Remember, your cover letter is your chance to showcase why you are the perfect candidate for the life insurance coverage you need. If you have any questions or need assistance with your application, please don’t hesitate to reach out to us. We wish you the best of luck in your future endeavors and hope to see you again soon.

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Insurance Cover Letter Example

Writing a cover letter for an insurance job can be intimidating. With this guide, you'll understand how to write a competitive and professional cover letter that will give you the best chance of landing the job. We'll walk you through crafting your cover letter, from understanding the basics of insurance cover letters to actionable tips for creating an impressive and unique document.

We will cover:

  • How to write a cover letter, no matter your industry or job title.
  • What to put on a cover letter to stand out.
  • The top skills employers from every industry want to see.
  • How to build a cover letter fast with our professional Cover Letter Builder .
  • What a cover letter template is, and why you should use it.

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Insurance Cover Letter Sample

Dear Hiring Manager,

I am submitting my application for the position of Insurance with your organization. With over 10 years of experience in the insurance industry, I have the knowledge and expertise to be an effective member of your team.

I am currently working as an Insurance Agent with ABC Insurance Company, where I am responsible for providing customers with a variety of insurance products and services. I specialize in life and health insurance, and have been successful in helping customers develop comprehensive insurance plans tailored to their needs. My experience also includes providing customers with quotes, explaining policy coverage options, and negotiating premium rates.

In addition to my technical knowledge of the insurance industry, I possess strong customer service skills. I have had success in building relationships with customers and helping them to understand their policy coverage. I am also skilled in resolving customer complaints and handling difficult conversations with professionalism and empathy.

I am confident that my experience and qualifications make me an ideal candidate for the position. I am excited at the prospect of joining your team and contributing to the growth of your organization.

Thank you for your time and consideration. I look forward to hearing from you.

Sincerely, John Doe

Why Do you Need a Insurance Cover Letter?

  • A insurance cover letter is a great way to make sure that you are adequately covered for any eventuality.
  • It can help to protect you from financial losses and provide peace of mind in the event of an accident or other unexpected event.
  • Insurance cover letters provide an assurance that any losses you suffer will be covered by the insurance company.
  • Having an insurance cover letter also helps to ensure that you are not left with a large financial burden if something unexpected happens.
  • Having a insurance cover letter is also important if you have any assets such as a house or a car that you would like to be protected.
  • In the event of an accident, the insurance cover letter will provide you with the financial assistance that you need in order to recover any losses.
  • Having an insurance cover letter also helps to ensure that your medical costs are covered in the event of an illness or injury.

A Few Important Rules To Keep In Mind

  • Start with a professional greeting. Address your letter to the hiring manager by name if you know it.
  • Outline your most relevant qualifications and experience in your opening paragraph.
  • Include specific details that relate to the position and demonstrate why you are the ideal candidate.
  • Explain why you are interested in the position and why you are the best candidate for the job.
  • Keep your letter brief and to the point. Avoid using flowery language and excessive detail.
  • Provide examples that demonstrate your experience and qualifications.
  • Close with a thank you and a call to action.
  • Proofread your letter carefully to ensure that there are no spelling or grammar errors.

What's The Best Structure For Insurance Cover Letters?

After creating an impressive Insurance resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Insurance cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Insurance Cover Letters:

  • Your contact information, including the date of writing
  • The recipient's details, such as the company's name and the name of the addressee
  • A professional greeting or salutation, like "Dear Mr. Levi,"
  • An attention-grabbing opening statement to captivate the reader's interest
  • A concise paragraph explaining why you are an excellent fit for the role
  • Another paragraph highlighting why the position aligns with your career goals and aspirations
  • A closing statement that reinforces your enthusiasm and suitability for the role
  • A complimentary closing, such as "Regards" or "Sincerely," followed by your name
  • An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

  • Your Full Name: Begin with your first and last name, written in a clear and legible format.
  • Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
  • Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

  • Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
  • Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
  • Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

  • Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
  • Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
  • Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
  • Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
  • Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

A Insurance Cover Letter Body Should Typically Include:

  • A brief introduction that states the position you are applying for and why you are a good fit for the role.
  • A description of your relevant experience and skills, including any industry-specific knowledge.
  • Examples of how you have demonstrated the required skills in past positions (if applicable).
  • A statement of your enthusiasm for the job and the company.
  • A closing paragraph that summarizes your qualifications and expresses your interest in the position.

When writing a cover letter for an insurance job, it is important to focus on the specific skills that you possess that make you a qualified candidate. It is important to demonstrate your knowledge of the insurance industry and your interest in the position. Your cover letter should also focus on the benefits that you can bring to the organization.

When highlighting my relevant experience, I focus on the skills and knowledge I have acquired through my past positions. For example, I have years of experience in the insurance industry, so I am well versed in the industry's regulations and procedures. I am also knowledgeable about the various types of insurance policies available and the various coverage levels. Additionally, I possess excellent customer service and communication skills, which I have utilized in my past roles.

In my previous positions, I have demonstrated my ability to handle customer inquiries and complaints in a timely and professional manner. I am also highly organized and have experience in processing and filing paperwork. My strong attention to detail ensures that all documents are accurate and up to date. I have the ability to work independently and as part of a team, and I am comfortable taking on additional tasks when needed.

I am excited about the opportunity to join your organization and am confident that I can make a positive contribution. I am eager to use my knowledge and experience to help your organization succeed. Please do not hesitate to contact me if you have any questions. I look forward to hearing from you.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

  • Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
  • Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
  • Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
  • Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
  • Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
  • Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing an Insurance Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

  • Failing to customize the cover letter for the specific position and company.
  • Including irrelevant personal information.
  • Using a generic greeting such as "To whom it may concern" or "Dear Sir or Madam".
  • Using too much technical jargon.
  • Making spelling and grammar mistakes.
  • Using overly flowery or fancy language.
  • Including information that has already been included in the resume.
  • Not mentioning any of the skills or qualifications the employer is looking for.
  • Failing to provide contact information.

Key Takeaways For an Insurance Cover Letter

  • Highlight relevant skills and qualifications that are relevant to the insurance industry.
  • Express a clear understanding of the job role and how your skills will help the company.
  • Explain the value you can bring to the company in terms of experience and qualifications.
  • Outline the unique benefits of the insurance product and explain how it can help the customer.
  • Communicate your enthusiasm and commitment to the insurance company and the customer.
  • Provide examples of how you have successfully solved customer problems in the past.
  • Convey a deep understanding of the customer’s needs and explain how the insurance product can meet them.
  • Be professional and courteous in your correspondence.
  • Ensure that all relevant information is included in the letter.

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Redbird Agents

How to Write a Life Insurance Cover Letter Like a Million Dollar Producer

August 13, 2015 By Drew Gurley

Using an Underwriting Cover Letter

A commonly overlooked element of insurance sales training is learning how to write a life insurance cover letter to an underwriter.

This is something I learned from a mentor of mine who was a top 1% advisor in the country.

Using a life insurance cover letter when submitting life insurance applications is one of the easiest and quickest ways to increase your placement.  And, earn more commissions.

Yes, this is something top insurance agents have learned to do because they know it increases their productivity!

You have a strategy for your life insurance sale pitch right?  Why not have one for your underwriters?

Why Write a Life Insurance Cover Letter

The purpose of the life insurance cover letter is simple: provide case-specific details that help get your client the most competitive offer from the life insurance company and likely expedite the approval process.

Here’s the scenario.

You just submitted a life insurance application and after a few days the emails begin pouring in about outstanding requirements holding the case from moving forward.   A life insurance cover letter submitted with the original application will help avoid these interruptions.

The more information you provide an underwriter on the front end, the better off you’ll be.  Plus, you’ll begin to build great relationships with the underwriting team.  Tip…life insurance underwriters love cover letters because it makes their job easier!

Save yourself the time and headache and include a life insurance cover letter with every application you submit.  One of the easiest ways to get a request for letter of explanation is by not including the information ahead of time in your cover letter.

The most recent example of a cover letter working to our advantage was an impaired risk case we ended up placing for a target premium of $43,000.  The underwriter loved our detail and it avoided a bunch of wasted time communicating back and forth.

General Life Insurance Cover Letter Information:

Each life insurance cover letter should include the basic information that an underwriter will want to review.  Below are the items you should include in your life insurance cover letter at a minimum.

  • Employment and community involvement
  • Your relationship with the client (Example, new, longstanding, center of influence, etc.)
  • The offer you are looking for and the timeline you are trying to work within
  • Any other pending applications or life insurance offers
  • Explanation why any requirement is not available or attainable

Purpose of Insurance, Sales Strategy, and Financial Information:

  • Is the applicant married, divorced, widowed?
  • Do they have children or other dependents?
  • Is there a formal buy-sell agreement or business appraisal in place ?
  • How was the value of the business determined?
  • Are all partners applying?
  • What are the proposed insured’s job duties?
  • How experienced is this person in the industry?
  • How was the loss to the company determined?
  • How long has this business been in operation?
  • How many employees?
  • Is this the only key person?
  • What is the purpose of the loan?
  • Is this an SBA loan?
  • What is the duration and value of the loan?
  • Estate planning
  • Was an estate planning attorney or CPA involved?
  • How was the face amount determined?
  • Will the policy be owned by a trust?
  • What is the exit strategy to repay the loan?
  • What is the client’s net worth?
  • What is the client’s current income?
  • Has a lender already been identified?

Health and life style summary:

  • Health factors in the client’s history that might make placing the case tough
  • Any extensive travel plans
  • Citizenship details
  • Details not provided in application regarding avocations or driving history
  • Reasons for any substandard ratings or declinations in the past

Underwriters are information junkies… the more you provide, the easier it is on the underwriter to approve the life application or consider a more competitive offer.

Conclusion:

Consistently implementing the use of an underwriting cover letter will result in three things.

  • You will quickly become a better fact finder with your clients and instantly raise consumer confidence during your sales cycle.
  • You will build stronger relationships with the insurance companies and underwriting departments which means your quality of business will improve.
  • You will increase your referrals because your clients will recognize you actually care about the process.  People do business with those they like and trust, and they will see you as a reliable, knowledgeable problem solver.

So, go make underwriters a priority in your sales cycle and start reaping the rewards! 🙂

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About Drew Gurley

As a co-founder of Redbird Advisors, one of my primary missions in growing our business is connecting bright minds that together can accomplish great things. Leading our team down a path with clearly defined goals and objectives while adapting to change along the way.

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Life Insurance Agent Cover Letter Examples

A great life insurance agent cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following life insurance agent cover letter example can give you some ideas on how to write your own letter.

Life Insurance Agent Cover Letter Example

or download as PDF

Cover Letter Example (Text)

Nahima Hemmerling

(420) 995-4730

[email protected]

Dear Kalayla Tope,

I am writing to express my interest in the Life Insurance Agent position with New York Life Insurance Company, as advertised. With a solid five-year track record at Prudential Financial, Inc., I have honed my skills in client service, policy management, and sales strategies, making me a strong candidate for your team.

During my tenure at Prudential Financial, Inc., I have excelled in building and maintaining client relationships, consistently surpassing my sales targets through personalized and ethical service. My dedication to understanding the unique needs of each client has enabled me to tailor life insurance solutions that provide peace of mind and financial security. This client-centric approach has resulted in a significant increase in customer satisfaction and retention rates.

I have always admired New York Life Insurance Company for its commitment to excellence and the comprehensive support it offers to its policyholders. Your company’s reputation for innovative products and services align with my professional values and skills. I am eager to bring my expertise in life insurance to your esteemed company, contributing to your mission of protecting families and helping them to secure their financial future.

Moreover, my continuous drive for professional development has led me to obtain relevant certifications and stay updated with industry trends and regulations. This proactive learning mindset ensures that I provide the most current and effective solutions to my clients.

I am excited about the opportunity to further discuss how my experience, skills, and passion for life insurance can be a valuable addition to New York Life Insurance Company. Thank you for considering my application. I look forward to the possibility of contributing to your team and playing a key role in expanding your client base.

Warm regards,

Related Cover Letter Examples

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Insurance Underwriter Cover Letter Example

Kick-start your career & get inspiration for your own cover letter with this outstanding Insurance Underwriter cover letter example. Make a copy of this cover letter sample at no cost or rewrite it directly in our easy-to-use cover letter maker.

Milan Šaržík — Certified Professional Résumé Writer

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Insurance Underwriter Cover Letter Example (Full Text Version)

Iwan jachowski.

Dear Hiring Manager,

I am writing to express my interest in the Insurance Underwriter position at YYT Financial Services, Ltd. After reviewing your job posting, I am confident that my qualifications align well with the requirements of the role. I believe that my background and experience make me a strong candidate for this opportunity to further advance my career.

I am a Certified Insurance Counselor and a graduate from the University of Southampton with a bachelor's degree in Economics & Finance. During my time at university, I was actively involved in various extracurricular activities and received the Dean's Award for academic excellence.

With over three years of experience as an Insurance Underwriter at QBE Insurance Group, Ltd., I have a proven track record of success in reviewing applications, conducting risk assessments, and maintaining accurate records. I have also been recognized for my outstanding performance by company executives.

I possess excellent communication skills and proficiency in the software programs required for this role. I am excited about the opportunity to contribute to YYT Financial Services, Ltd. and look forward to the possibility of discussing my qualifications in more detail.

Thank you for considering my application. I look forward to the opportunity to speak with you further.

Sincerely, Iwan Jachowski

Milan Šaržík — Certified Professional Résumé Writer

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

Edit this sample using our resume builder.

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Insurance Agent Cover Letter Sample

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14 insurance agent cover letters.

Approved by real hiring managers, these Insurance Agent cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Insurance Agent Roles

Table of contents

  • Insurance Agent
  • Senior Insurance Agent
  • Senior Insurance Advisor
  • Insurance Sales Representative
  • Entry-Level Insurance Sales Agent
  • Commercial Insurance Account Manager
  • Alternative introductions for your cover letter
  • Insurance Agent resume examples

Insurance Agent Cover Letter Example

Why this cover letter works in 2024, increase in policy sales.

Highlighting specific achievements, such as increasing policy sales by a significant percentage, shows your ability to deliver results and make a positive impact on the company.

Client Retention Rate

Mentioning a high client retention rate demonstrates your ability to build strong relationships and provide excellent customer service, which is essential in the insurance industry.

Excitement About Company Values

Expressing your enthusiasm for the company's values, such as community involvement, shows you care about more than just the job and are genuinely interested in being a part of the company culture.

Highlight Relevant and Impressive Metrics

Here's the thing, numbers tell a story. When you showcase your success with numbers like a 95% client satisfaction rate, it provides a tangible measure of your abilities. It tells me, that not only are you good with people and handling clients, but you're exceptionally good at it.

Showcase Your Sales Acumen

You managed to increase policy upgrades by 20%? That's impressive. It demonstrates that you have a knack for sales and can effectively persuade customers to invest more in their insurance, which is a key skill for an Insurance Agent. It's this kind of information that makes me want to speak with you more.

Highlight Relevant Experience and Skills

Pointing out your relevant experience and skills in the insurance sector sends the message that you're not a newbie. It shows you've honed your skills in the industry and understand the complexities of dealing with clients on a personal level. Not to mention how this gives a sneak peek into how you've handled responsibilities in similar roles before.

Demonstrate Problem-Solving Skills

Showing that you've used data analytics to enhance client satisfaction is a practical way of saying, "Hey, I can solve problems using modern tools." It's a strong indicator that you're technologically adept and can use data to make informed decisions, which is crucial in today's data-driven business world.

Show Alignment With Company Culture

Saying that you're excited about the company's culture tells me that you've done your homework. You know what the company stands for and that you resonate with it. This not only shows that you'd fit in but also that you're likely to stick around longer because you share the same values.

Indicate Eagerness to Contribute

Explicitly stating that you're looking forward to contributing to the company's excellence shows confidence and commitment. It suggests that you're not just looking for any job, but specifically want this one and are ready to bring your A-game.

Close With Warmth

The sign-off is your final impression. "Warm regards" feels personal and leaves a positive, friendly last impression. It's a small detail that subtly reinforces your interpersonal skills.

Show your personal connection to insurance

Telling a story about how insurance positively impacted your life makes your interest genuine. It shows you understand the real value of what you're selling.

Highlight customer service success

Detailing your experience in customer service with clear examples, like exceeding sales targets, proves you have the skills to understand and meet client needs.

Demonstrate eagerness to learn

Expressing confidence in your interpersonal skills and a willingness to learn about new products shows you're ready to grow and succeed in the insurance field.

Align with the company's mission

Showing you've researched the company and are excited to support its goals indicates you'll be a dedicated team member.

Close with gratitude

Thanking the hiring manager for considering your application is polite and leaves a positive impression.

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Align with the company's client focus

Starting off by acknowledging the company's dedication to personalized service and long-term relationships sets a positive tone, showing that your values match those of the company you want to join.

Demonstrate your service excellence

Describing your ability to build trust and deliver exceptional service, backed by specific achievements, highlights your direct impact on customer satisfaction and revenue growth.

Highlight your communication and client needs identification skills

Stating your confidence in these key areas reassures the hiring manager of your capability to excel in the role and contribute to the team's success.

Express your product knowledge and personalized service

Showing your deep understanding of insurance products and commitment to customizing services to meet client needs emphasizes your readiness to support the company's mission effectively.

Close with appreciation and readiness to contribute

Ending your cover letter by thanking the hiring manager and expressing eagerness to discuss how you can contribute showcases your professionalism and proactive attitude.

Show your excitement for the insurance agent role

Starting your cover letter with genuine excitement shows you're not just looking for any job, but you're passionate about working in insurance. This can make a strong first impression.

Highlight real-world experience in insurance sales

Detailing your internships and how you improved processes and satisfaction rates demonstrates practical experience and a proven track record of success, which is very appealing to hiring managers.

Demonstrate your sales and communication skills

Mentioning your ability to exceed sales targets and simplify complex terms shows you have both the technical knowledge and the soft skills to be successful in insurance sales.

Connect with the company’s values

Expressing why you're drawn to the company’s commitment to innovation and community involvement indicates that you've researched the company and see yourself as a good fit, aligning with its goals and values.

Express gratitude and eagerness to contribute

Closing with a thank you and an expression of looking forward to discussing your role further shows politeness and eagerness, rounding off the cover letter on a positive note.

Senior Insurance Agent Cover Letter Example

Lead with leadership success.

Leading a team and exceeding sales targets by 30%? That's the kind of leadership success we need in a Senior Insurance Agent role. It tells me that you not only understand the insurance industry but how to inspire a team towards a common goal. This is a big tick in my book.

Retention is Crucial

Having the highest client retention rate is a clear indicator of excellent customer service. In the insurance industry, keeping a client can be even more valuable than acquiring a new one. This little nugget of information tells me you understand the value of keeping clients happy and your team is doing an incredible job at it.

Show your senior insurance agent impact

As a senior insurance agent, highlighting over a decade of industry experience and a proven leadership track record immediately shows you're a valuable team player committed to the company's goals.

Quantify team leadership successes

Pointing out specific achievements like a 30% increase in sales and a 95% customer retention rate under your leadership provides clear, measurable evidence of your ability to drive success and manage a high-performing team.

Connect with the company's vision

Expressing your alignment with the company's commitment to innovation and enhanced customer experiences demonstrates that you not only understand their values but are also eager to contribute towards these goals.

Emphasize passion for industry growth

Your enthusiasm for continuous learning and development in the insurance field shows a forward-thinking mindset that is crucial for the growth of both the organization and its team members.

Express gratitude and eagerness for the next steps

A simple thank you can go a long way. It wraps up your cover letter on a polite note, showing your appreciation for the reader's time while expressing anticipation for further discussions.

Connect your values with the company's

Starting by aligning your personal expertise and values with the company's mission, like prioritizing exceptional service and relationship-building, sets a strong foundation for your application.

Demonstrate leadership and results in past roles

Detailing your leadership experience and quantifiable results, such as a significant sales increase under your guidance, showcases your potential to drive success as a senior insurance agent.

Highlight alignment with the company's community focus

Expressing your draw to the company’s community involvement emphasizes your shared values and suggests you'll be a culturally fit candidate who will advance those initiatives.

State your potential to meet customer needs

Asserting your position to contribute effectively to the company's vision indicates your confidence in your ability to perform well in the role, making you an appealing candidate.

Express your passion for the insurance industry

Closing with a strong statement about your passion and eagerness to discuss your contributions to the company’s success demonstrates both your commitment and enthusiasm for the role.

Senior Insurance Advisor Cover Letter Example

Share your motivation and achievements.

Explaining your dedication to enhancing client understanding and engagement combined with sharing a quantifiable achievement is a powerful one-two punch. It gives me a sense of your drive, your work ethic, and the tangible results you've delivered.

Illustrate Your Ability to Innovate

By mentioning how you've integrated technology into client engagement processes, you're showing that you're not just comfortable with change - you drive it. It's a clear signal that you're resourceful and proactive at addressing inefficiencies, which any company would appreciate.

Offer Your Expertise

Telling me that you're eager to bring your expertise in team leadership, process improvement, and tech-savvy client solutions to the company, reassures that you're not just applying randomly. You've considered what the company needs and you're confident that you can provide it.

Express Professional Alignment

Stating your enthusiasm about contributing to a company that cares for its clients and employees alike shows that you value a balanced work environment. It suggests that you'll fit in well with a team that shares these priorities.

Propose a Follow-Up

Mentioning that you're looking forward to discussing your potential contribution signals that you're serious about the role and are ready to move forward. Plus, it's a polite way of nudging the hiring manager to invite you for an interview.

Insurance Sales Representative Cover Letter Example

Emphasize sales achievements and passion.

Mentioning your track record in sales and passion for helping people showcases your drive and suitability for the insurance sales role.

Showcase problem-solving skills

Describing how you tailored an insurance package for a client highlights your ability to address unique needs, an essential skill in insurance sales.

Express enthusiasm for the company

Stating your admiration for the company's service and support to customers demonstrates your alignment with their values and dedication to the role.

Highlight desire for professional growth

Showing eagerness to learn from experienced professionals indicates you're proactive about your development, a trait valued in any role.

End with a polite thank you

A courteous closure to your application reinforces your professionalism and respect for the hiring manager's time.

Show your interest in the company's mission

When you express genuine admiration for the company's goals, like innovation and helping others, it shows you're not just looking for any job. You want to be part of what they are doing.

Highlight your ability to connect with clients

Talking about how you exceed sales targets by building relationships and understanding client needs demonstrates your skills in communication and empathy, which are crucial for an insurance sales representative role.

Bring your sales expertise to the forefront

Mentioning your excitement to utilize your sales skills and customer-focused approach helps me see you're ready to contribute positively and effectively from the start.

Emphasize your work ethic and desire to learn

Stressing your strong work ethic and enthusiasm for continuous learning makes you stand out as a candidate who will grow and adapt, benefiting the company long-term.

Show eagerness to contribute to the company's success

Ending with a strong statement of eagerness to discuss your fit for the role shows initiative and a proactive attitude, which are attractive qualities in a potential hire.

Entry-Level Insurance Sales Agent Cover Letter Example

Share your passion for the insurance industry.

Mentioning your fascination with insurance and how it impacts lives immediately shows your interest in the field, making you a more compelling candidate for the entry-level position.

Quantify your contributions during internships

By quantifying your achievements, like assisting in a 10% increase in policy renewals, you provide concrete evidence of your ability to make a positive impact, which is exactly what hiring managers are looking for.

Emphasize your alignment with company culture

Highlighting your attraction to the company’s focus on professional development and a supportive team shows that you’re not just interested in the job, but also in growing with the company, making you a more attractive candidate.

Convey your enthusiasm for joining the team

Expressing excitement about the possibility of contributing to the company’s success illustrates a proactive and positive attitude, traits highly valued in any new hire.

Show eagerness for a personal meeting

Stating your desire to discuss how you can contribute to the team in a meeting indicates that you are ready and willing to take the next steps, demonstrating initiative and confidence.

Commercial Insurance Account Manager Cover Letter Example

Show your commercial insurance expertise.

When you highlight your experience in managing client relationships and understanding of insurance products, it sets a foundation for your capability to add value to the company. This is what hiring managers look for.

Demonstrate impact with numbers

Mentioning specific achievements, like a high client retention rate and increase in policy upgrades, shows you're not just doing the job—you're excelling at it. This quantifiable success makes your application memorable.

Connect with the company's values

Expressing admiration for the company's commitment to innovation and customized solutions shows that your values align with theirs. It's important to show you've researched the company and see yourself fitting into their culture.

Summarize your fit for the role

A concise summary of your qualifications and enthusiasm for the industry underlines your fit for the role. It reiterates your suitability and passion, making a strong closing argument for your candidacy.

Express eagerness for a discussion

Inviting further conversation demonstrates your proactive approach and eagerness to engage. It’s a positive note to end on, leaving the door open for the next step in the application process.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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sample cover letter for life insurance application

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

sample cover letter for life insurance application

1 Insurance Agent Cover Letter Example

Insurance Agents excel at assessing risk, tailoring policies to individual needs, and providing peace of mind in uncertain situations. Similarly, your cover letter is your opportunity to assess and present your own professional 'risks' and 'policies' - your skills, experiences, and unique value - in a way that provides recruiters with confidence in your potential. In this guide, we'll navigate through top-notch Insurance Agent cover letter examples, ensuring your application stands out in the competitive insurance industry.

sample cover letter for life insurance application

Cover Letter Examples

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The best way to start an Insurance Agent cover letter is by addressing the hiring manager directly, if their name is known. Then, introduce yourself and state the position you're applying for. Make sure to include a compelling hook in your opening paragraph that highlights your relevant experience, skills, or achievements. For instance, you could mention how your expertise in risk management strategies led to a significant decrease in claims at your previous company. This not only grabs the reader's attention but also shows that you understand the role and its requirements.

Insurance Agents should end a cover letter by summarizing their key skills and experiences that make them a suitable candidate for the role. They should express enthusiasm for the opportunity and show interest in the company's mission or values. It's also crucial to include a call to action, such as a request for an interview or a meeting. For example: "I am excited about the opportunity to bring my unique blend of skills and experience to your team and am confident that I can contribute to your company's success. I look forward to the possibility of discussing my application with you further. Thank you for considering my application." Remember to end the letter professionally with a closing like "Sincerely" or "Best regards," followed by your full name and contact information.

An Insurance Agent's cover letter should ideally be about one page long. This length is sufficient to introduce yourself, explain why you're interested in the insurance field, highlight your relevant skills and experiences, and express your interest in the specific agency you're applying to. It's important to keep it concise and to the point, as hiring managers often have many applications to review and may not spend a lot of time on each one. A well-written, one-page cover letter can effectively convey your qualifications and enthusiasm for the job without overwhelming the reader with too much information.

Writing a cover letter with no experience as an Insurance Agent can seem challenging, but it's all about showcasing your transferable skills, eagerness to learn, and passion for the industry. Here's a step-by-step guide on how to do it: 1. Start with a Professional Greeting: Address the hiring manager by name if possible. If you can't find the name, use a professional greeting such as "Dear Hiring Manager". 2. Opening Paragraph: Begin by stating the position you're applying for. Express your enthusiasm for the role and the company. If someone referred you, mention their name and connection to the company here. 3. Highlight Transferable Skills: Even if you don't have direct experience as an Insurance Agent, you likely have skills that can be applied to the role. These could include customer service, sales, problem-solving, or analytical skills. Use specific examples from your past work, education, or volunteer experience to demonstrate these skills. For example, if you've worked in retail, you might discuss how you upsold products or handled customer complaints. 4. Show Industry Knowledge: Show that you understand the insurance industry and the role of an Insurance Agent. You could mention relevant coursework, certifications, or self-study. Discuss why you're interested in insurance and how you plan to contribute to the company. 5. Show Enthusiasm and Willingness to Learn: Employers value candidates who are eager to learn and grow. Express your willingness to undergo training and learn the ins and outs of the industry. 6. Closing Paragraph: Reiterate your interest in the role and the company. Thank the hiring manager for considering your application and express your hope for further discussion. 7. Professional Sign-off: Close the letter with a professional sign-off such as "Sincerely" or "Best regards", followed by your full name. Remember to keep your cover letter concise and to the point, and always proofread before sending it. Tailor each cover letter to the specific job and company, showing that you've done your research and are genuinely interested in the role.

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Letter Draft

Letter of Interest to Join Insurance Company

A Letter of Interest to Join an Insurance Company is a formal document expressing your desire to work with a particular insurance company. It highlights your skills, experience, and why you are interested in the company. This letter is your opportunity to make a strong impression and stand out as a potential candidate.

In this article, we will provide templates and examples of Letters of Interest to Join an Insurance Company. These samples are designed to help you create a compelling letter that captures your interest and qualifications.

Our aim is to simplify the writing process by offering clear, ready-to-use examples. Whether you need a formal approach or a more personalized touch, you’ll find useful templates to guide you.

Sample of a Letter of Interest to Join Insurance Company

[Your Name] [Your Address] [City, State, ZIP Code] [Email Address] [Phone Number]

[Recipient’s Name] [Insurance Company Name] [Company Address] [City, State, ZIP Code]

Dear [Recipient’s Name],

I am writing to express my interest in joining [Insurance Company Name] as a [Desired Position]. With a background in [Your Field or Relevant Experience], I am enthusiastic about the opportunity to contribute to your esteemed company. Your commitment to [mention a company value or mission] aligns with my professional goals and values.

My experience in [briefly mention relevant experience or skills] has equipped me with the skills needed to excel in this role. I am particularly impressed by [specific aspect of the company, such as a project, value, or culture] and believe that my [mention a specific skill or quality] would be an asset to your team.

I would be grateful for the opportunity to discuss how my background and skills align with the needs of [Insurance Company Name]. Thank you for considering my application. I look forward to the possibility of contributing to your team.

Sincerely, [Your Name]

How to Write a Letter of Interest to Join Insurance Company

Understand the purpose of the letter.

A Letter of Interest to Join an Insurance Company serves to formally express your desire to work with a specific insurance firm. This letter is your chance to showcase your enthusiasm, demonstrate your relevant skills, and explain why you are interested in that company in particular. It should clearly communicate your intent and qualifications.

Begin with a Professional Greeting

Start your letter with a formal greeting. Address it to a specific person if possible, such as the hiring manager or department head. Using a proper salutation sets a professional tone and shows that you have done your homework about the company and its key personnel.

Introduce Yourself and State Your Intent

In the opening paragraph, introduce yourself and state the position or type of role you are interested in. Mention how you discovered the company or the role. This establishes context and helps the reader understand the purpose of your letter immediately.

Highlight Your Relevant Experience and Skills

Use the body of the letter to detail your relevant experience and skills. Focus on specific accomplishments or projects that align with the needs of the insurance company. Emphasize how your background makes you a strong candidate for the role and how you can contribute to the company’s success.

Show Enthusiasm for the Company

Express why you are particularly interested in this insurance company. Mention specific aspects of the company’s culture, values, or recent achievements that resonate with you. This personal touch demonstrates genuine interest and helps differentiate you from other candidates.

Request an Opportunity to Discuss Further

In your closing paragraph, request an opportunity to discuss your application in more detail. Mention your willingness to participate in an interview or meeting to further explore how your qualifications align with the company’s needs. This proactive approach shows your eagerness and commitment.

Proofread and Finalize Your Letter

Before sending your letter, carefully proofread it to ensure there are no errors. Check for grammar mistakes, spelling errors, and ensure that your message is clear and well-structured. A polished letter reflects your attention to detail and professionalism.

Frequently Asked Questions (FAQs) about a Letter of Interest to Join Insurance Company

A Letter of Interest to Join an Insurance Company is an important document in the job application process. Here are some commonly asked questions about writing this type of letter.

What should be included in a Letter of Interest to Join an Insurance Company?

Your letter should include your contact information, the recipient’s contact information, a formal greeting, an introduction stating your interest in the company, a summary of your relevant skills and experience, and a closing statement requesting an opportunity to discuss further.

How do I address the letter if I don’t know the recipient’s name?

If you do not know the recipient’s name, address the letter to the “Hiring Manager” or “Recruitment Team.” This approach is still professional and shows that you have made an effort to tailor the letter to the company.

How long should the letter be?

The letter should be concise, typically one page in length. Focus on making a strong impression with clear and relevant information without overwhelming the reader with excessive details.

When is the best time to send the letter?

Send your letter as soon as possible, ideally before any job openings are formally announced. This proactive approach can put you on the radar of the hiring team and increase your chances of being considered for future opportunities.

How can I make my letter stand out?

To make your letter stand out, personalize it by mentioning specific aspects of the company that appeal to you and how your skills align with their needs. Highlight unique experiences or achievements that demonstrate your suitability for the role and show genuine enthusiasm for the company.

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5 Tips for a Great Cover Letter (and samples)

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Cover Letter Format & Samples

sample cover letter for life insurance application

Cover letters are a fantastic tool to introduce oneself in the job search process and are as significant as the resume. A cover letter provides an excellent opportunity to demonstrate one’s interest in the organization and establish direct connections between the employer’s job description and one’s professional background. A well-crafted cover letter, tailored to the specific job and company of interest, and addressed to the right person, can make a lasting impression on the employer.

To make the cover letter effective, one must consider some universal tips and considerations when writing it. It is crucial to ensure that the cover letter is clear, concise, and free of errors. Using formal language and avoiding contractions can help maintain a professional tone. Choosing appropriate vocabulary and grammar can help maintain the original meaning of the text and convey a sense of expertise and professionalism, which is suitable for a business or academic setting. So, it is essential to take the time to craft a compelling cover letter that showcases one’s qualifications and skills to the employer in the best possible light.

In addition to the suggestions above, see our list of key considerations to crafting effective and valuable cover letters.

Cover Letter Tips

1. ) All margins should be approximately one-inch. Typically, a cover letter consists of three to four paragraphs.

2.) The font size should be easy to read. Times, Palatino or Helvetica are good choices. A font size of 12 pt. is preferable, but in some cases you may need to use 10.5 or 11 pt. font.

3.) Don’t be tempted to send “generic” letters. Each cover letter you write should be different, because each job and company you’re writing to is different. Make it easy for the reader to see the relevance of your qualifications to the job in question.

4.) Be sure to proofread each new cover letter you create so that it is free of errors.

5.) It is important to write to a specific person whenever possible.

In addition to these quick tips, check out our comprehensive  Job Search Letters  guide for more information on structuring cover letters and other job search documents.

  • Sample 1:  Application Letter
  • Sample 2:  Prospecting Letter

Finally, we know that some people work best when they have a format to follow. Especially when they are writing a document, like a cover letter for the first time. The following example reflects the correct business format to use when writing a cover letter:

Your name Return address City, State, Zip

Name of the contact person Title Company Name Address City, State, Zip

Dear Mr./Ms./First name Last name:

The opening paragraph states your reason for writing the letter. Mention a specific job of interest, or a particular department in which you are seeking work. If possible, mention how and when you learned about the job opening or the company, i.e., through a classified advertisement, a contact person or a career services professional. Be sure to mention the name of the person who suggested this job to you, especially if that person is highly respected within the company.

The middle paragraph is an opportunity to expand on the skills you have developed as they relate to this position. This should not merely repeat your resume. You can discuss your education and particular courses or skills attained while in college. If you’re an experienced person, you may wish to use this paragraph to describe your professional background and highlight any specific job experience that may be of particular interest to the organization and that will differentiate you from other applicants. You may need a second paragraph to fully describe your related abilities.

The next paragraph reflects the research you have done on that particular organization. Use company literature, a web site, or conversation with an employee of the organization as ways to gain knowledge about the organization. Explain why you are interested in the job, and convey your awareness of what the company does to show that you have done careful research.

In closing, reiterate your enthusiasm to be considered and ask for an interview. Either state a specific week you’ll make a follow-up phone call or mention an interest in having the contacted person call to set up an interview date. Specify how you can be contacted. Remember to thank the person for considering your application.

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    As an Insurance Agent at [Former Employer], I achieved a 35% success rate in selling customers extra coverage with their base plans. Additionally, I regularly surpassed the monthly sales quota of $25K at an average of 10% higher sales. 5. Conclude your cover letter with a strong closing statement.

  14. Life Insurance Agent Cover Letter Examples

    The following life insurance agent cover letter example can give you some ideas on how to write your own letter.Life Insurance Agent Cover Letter Example Cover Letter Example (Text) Nahima Hemmerling (420) 995-4730. [email protected]. Dear Kalayla Tope, I am writing to express my interest in the Life Insurance Agent position with New ...

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    555-555-5555. [email protected]. YYT Financial Services, Ltd. Southampton, United Kingdom. 10/02/2020. Application for the position of Insurance Underwriter. Dear Hiring Manager, I am writing to express my interest in the Insurance Underwriter position at YYT Financial Services, Ltd. After reviewing your job posting, I am confident that my ...

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    [email protected]. Dear Ms. Hutchinson, I was reading your post on Monster for an Insurance Agent. I have been looking for new opportunities in the field and after reading your job description saw the very type of challenge and advancement I am looking for. I have enclosed my resume detailing experience I have gained over the last seven years in ...

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    Hiring Manager's Name. 341 Company Address. Palo Alto, California, 94301. (xxx)xxx-xxxx. [email protected]. Dear [Hiring Manager's Name] My name is Elroy, and I saw your job listing on LinkedIn yesterday. I've been working in the insurance industry for over 8 years, and I love it. Interacting with customers on a regular basis is ...

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  23. 5 Tips for a Great Cover Letter (and samples)

    In addition to these quick tips, check out our comprehensive Job Search Letters guide for more information on structuring cover letters and other job search documents. Sample 1: Application Letter; Sample 2: Prospecting Letter