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Dairy Farm Business Plan

High demand, an extensive marketplace, and a recurring revenue model make starting a dairy farm business a lucrative and rewarding profession.

Anyone can start a dairy farm, but you will need a detailed business plan when it comes to growing your business and raising funds for it.

Need help writing a business plan for your dairy farm? You’re at the right place. Our dairy farm business plan template will help you get started.

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• Fill in the blanks – Outline
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How to Write A Dairy Farm Business Plan?

Writing a dairy farm business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

• This section may include the name of your dairy farm, its location, when it was founded, the type of dairy farm (E.g., conventional dairy farm, organic dairy farm, farmstead dairy farm), etc.

Market Opportunity:

Dairy farm products:.

• For instance, you may include milk and milk products as dairy farm products, and organic and grass-fed and pasture-raised cattle as some of your USPs.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

• Conventional dairy farm
• Organic dairy farm
• Farmstead dairy farm
• Pasture-based dairy farm
• Describe the legal structure of your dairy farm, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, health-conscious individuals, specialty diet consumers, and organic shoppers would be an ideal target audience for a pasture-based dairy farm.

Market size and growth potential:

• For instance, the dairy farm industry was 59.3 billion dollars in 2022. It is extremely crucial to define the segment of your target market and its growth potential.

Competitive Analysis:

Market trends:.

• For instance, plant-fed dairy farming has a booming market; explain how you plan on dealing with this potential growth opportunity.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your dairy farming business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Milk Varieties:

Mention different varieties of milk you will offer at your dairy farm. This will include full-fat milk, low-fat milk, grass-fed derived milk, skimmed milk, etc.

Dairy products:

Mention the dairy farm products you will offer. This list may include dairy products like cheese, butter, yogurt, cream, ice cream, and much more. Also, mention the different varieties of these products you will offer.

Parts and Accessories:

Quality measures:.

• This may include ensuring animal health and welfare, milk testing and quality control, sanitation and hygiene practices, etc.

Additional Services

In short, this section of your dairy farm plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

• For example, grass-fed milk produce, organic and sustainable practices, and farm-to-table sales could be some of the great USPs for a local pasture-raised dairy farm.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your dairy farm business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your dairy farm, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your dairy farm management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include, key executives(e.g. CEO.), senior management, and other department managers (e.g. farm manager, herd manager.) involved in the dairy farm operations, including their education, professional background, and any relevant experience in the dairy farm industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your dairy farm services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the dairy farm industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your dairy farm business plan should only include relevant and important information supporting your plan’s main content.

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This sample dairy farm business plan will provide an idea for writing a successful dairy farm plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our dairy farm business plan pdf .

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Frequently asked questions, why do you need a dairy farm business plan.

A business plan is an essential tool for anyone looking to start or run a successful dairy farm. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your dairy farm.

How to get funding for your dairy farm business?

There are several ways to get funding for your dairy farm, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

What is the easiest way to write your dairy farm business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any dairy farm business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How detailed should the financial projections be in my dairy farm business plan?

The level of detail of the financial projections of your dairy farm may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a dairy farm business plan include?

The following are the key components your dairy farm business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good dairy farm business plan help me secure funding?

Indeed. A well-crafted dairy farm business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Dairy Farm Business Plan Template

Written by Dave Lavinsky

Dairy Farming Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their dairy farming businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dairy farming business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Dairy Farm Business Plan?

A business plan provides a snapshot of your dairy farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Dairy Farm

If you’re looking to start a dairy farm, or grow your existing dairy farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your dairy farm in order to improve your chances of success. Your dairy farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Dairy Farming Businesses

With regards to funding, the main sources of funding for a dairy business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for dairy farming businesses.

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How to write a business plan for a dairy farming business.

If you want to start a dairy business or expand your current one, you need a business plan. Below we detail what should be included in each section of your dairy farming business plan:  

Executive Summary

Your executive summary provides an introduction to your dairy farming business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dairy farm you are operating and the status. For example, are you a startup, do you have a dairy farm that you would like to grow, or are you operating dairy farming businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the dairy farm industry. Discuss the type of dairy farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of dairy farm you are operating.

For example, you might operate one of the following types of dairy farming businesses:

• Freestall dairy farm : this type of dairy farm provides plenty of ventilation for ultimate comfort for the cow as well as freestall barns which allow the cows more freedom to eat, drink, and rest wherever they like.
• Drylot dairy farm: this type of dairy farm is suitable for drier climates and cows are given access to shade and shelter on a large dry-dirt ot for relaxation. The cows have plenty of room for feed and water and free reign to eat and drink as they please.
• Pasture-based dairy farm: this type of dairy farm is a more traditional setup where cows receive an “all access pass” to green pastures to graze and rest when they are not being milked in the milking parlor. This type of dairy farm also provides cows feed and water in the barns and provide enough cover for inclement weather when needed.

In addition to explaining the type of dairy farm you will operate, the Company Analysis section of your dairy farming business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching X amount of customers served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the dairy farm industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the dairy farm industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your dairy farming business plan:

• How big is the dairy farm industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your dairy farm? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your dairy farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: grocery retailers, families, and individual buyers. 

As you can imagine, the customer segment(s) you choose will have a great impact on the type of dairy farm you operate. Clearly, families would respond to different marketing promotions than grocery retailers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other local dairy farms. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes grocery stores, farmers markets, milk alternatives (vegan), etc.

With regards to direct competition, you want to describe the other dairy farming businesses with which you compete. Most likely, your direct competitors will be dairy farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What type of dairy farm are they?
• What areas do they serve?
• What types of customers do they serve?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide dairy farm products that your competitors don’t offer?
• Will your cows be raised in a better facility?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a dairy farming business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of dairy farm that you documented in your Company Analysis. Then, detail the specific services you will be offering. For example, in addition to dairy farm products, will you provide a petting zoo, cheese making training, and any other services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your dairy farm. Document your location and mention how the location will impact your success. For example, is your dairy farm located in a rural setting, on the outskirts of a metropolitan area, the countryside, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your dairy farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Commercials
• Social media marketing
• Local radio advertising
• Word-of-mouth

Operations Plan

While the earlier sections of your dairy farming business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your dairy farm, including cleaning and maintaining the dairy farm and cows, milking the cows, bottling of milk, cheese production, marketing, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to obtain your XXth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your dairy farm to a new location.  

Management Team

To demonstrate your dairy farm’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing dairy farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a dairy farm or a large profitable farm.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you start with X number of cows or will you expand your cow inventory slowly ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your dairy farm, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a dairy farm:

• Cost of dairy farm construction and barn build-out
• Cost of dairy farm supplies, cows, and equipment
• Cost of marketing the dairy farm
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your list of products your dairy farm will offer, types of customers you will be targeting, and the areas your dairy farm will serve.  

Putting together a business plan for your dairy farming business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the dairy farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful dairy farm.  

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Since 1999, Growthink has developed business plans for thousands of companies that have gone on to achieve tremendous success.

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Dairy Farming Business Plan FAQs

What is the easiest way to complete my dairy farming business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your dairy farming business plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of dairy farming business you are operating and the status; for example, are you a startup, do you have a dairy farming business that you would like to grow, or are you operating a chain of dairy farming businesses?

Other Helpful Business Plan Articles & Templates

Dairy Farm Business Plan Template

Written by Dave Lavinsky

Dairy Farm Business Plan

You’ve come to the right place to create your Dairy Farm business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Dairy Farms.

Below is a template to help you create each section of your Dairy Farm business plan.

Executive Summary

Business overview.

Pleasant Hill Dairy Farm is a startup dairy farm located in Cashton, Wisconsin. The company is founded by Jon and Susan Hartford, former managers of a corporate dairy farm business. Jon and Susan managed the production of milk, cheese and yogurt on ten farms within their former business and successfully grew the business in eight years from 1M to 4M in yearly revenue. They are known for their respectful, flexible and visionary management style.

Pleasant Hill Dairy Farm will provide a fresh alternative to corporate dairy farming. Pleasant Hill Dairy Farm will provide a one-stop shop for artisan cheeses, goat and cow milk, goat, sheep and cow cheeses, and a variety of garden fresh produce. All are organically processed and prepared for individual customers who are seeking the purity of organic, wholesome milk, cheese and produce.

Product Offering

The following are the products and services that Pleasant Hill Dairy Farm will provide:

• Organic cow and goat milk
• Organic cream and half-and-half
• Organic artisan cow, sheep and goat cheeses
• Organic fresh daily produce from the Pleasant Hill garden
• Garden and farm tours for guests
• Event venue: garden and farm locations
• Volunteer “Farmer for a Day” Program

Customer Focus

Pleasant Hill Dairy Farm will target all residents and visitors within the region. They will target consumers seeking artisan cheeses and vendors who sell the cheeses. They will target wedding planners and other party organizers. They will target volunteers for special programs that highlight the community importance of privately-owned farms.

Management Team

Pleasant Hill Dairy Farm will be owned and operated by Jon and Susan Hartford. They’ve recruited their former associate, Tom Watkins, to be their new Field Manager. In addition, they’ve recruited Sheila Watkins to be the Office Manager and caretaker of forms, filing and administrative tasks.

Success Factors

Pleasant Hill Dairy Farm will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Pleasant Hill Dairy Farm
• Unique artisan cheeses, organic milks, fresh produce and other farm-fresh items.
• Event venues for small or large parties and weddings, each with sunset views, garden patios and comfortable seating for guests.
• Opportunities for consumers to experience small farming via “Farmer for a Day” and other introductory experiences.
• Pleasant Hill Dairy Farm offers the best pricing in town. Their pricing structure is the most cost-effective compared to the competition.

Financial Highlights

Pleasant Hill Dairy Farm is seeking $200,000 in debt financing to launch its Pleasant Hill Dairy Farm. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Pleasant Hill Dairy Farm.

Company Overview

Who is pleasant hill dairy farm.

Pleasant Hill Dairy Farm is a newly established, owner-operated dairy farm in Cashton, Wisconsin. Pleasant Hill Dairy Farm will be the unique, cost-effective, and engaging authentic dairy farm for visitors from the city and the surrounding communities. Pleasant Hill Dairy Farm will provide a comprehensive menu of artisan cheeses, milks and product for all customers to purchase. Their unique approach includes an offer for visitors to become a “Farmer for a Day” to better understand the importance of private farming by families rather than large conglomerates.

  Pleasant Hill Dairy Farm will be able to produce a variety of flavorful organic cheeses, organic milk from cows and goats, and a dairy selection of fresh produce from the farm. In addition, visitors can experience the joys of farming and get a “hands on” feeling for the occupation by becoming farmers for one day. The addition of offering event venues captures the beauty of the farm and will add to the revenue of the farm by maximizing the use of the land and natural beauty of the area. The team of professionals are highly qualified and experienced in dairy farming and the hospitality industry.

Pleasant Hill Dairy Farm provides exceptional artisan cheeses not to be found elsewhere and organic milks that consumers are searching for. The staff prides itself on delivering the best customer service as they engage with enthusiasm on behalf of their private farm-based business.

Pleasant Hill Dairy Farm History

Pleasant Hill Dairy Farm was purchased in 2018 by Jon and Susan Harfford. They have grown the 20 acre farm and animal population to include 5 acres of farm produce available year round and livestock including 45 sheep, 22 goats and 35 dairy cows. The Hartfords built barns, tack rooms, offices and a small store to accommodate all that is necessary to provide and sell products to the general public. They also constructed event venue areas for special occasions to add to the revenue stream for their business. Their approach is that consumers will love the artisan flavors of organic cheeses and appreciate their organic milks. The produce sold will be fresh from their gardens every day, which is appealing to consumers.

Since incorporation, Pleasant Hill Dairy Farm has achieved the following milestones:

• Registered Pleasant Hill Dairy Farm, LLC to transact business in the state of Wisconsin.
• Has a contract in place for a 10,000 square foot office near the entrance of their farm Reached out to numerous contacts to include Pleasant Hill Dairy Farm as an event venue.
• Contacted wholesalers with invitations to sell Pleasant Hill cheeses and milks.
• Began recruiting a staff of six and office personnel to work at Pleasant Hill Dairy Farm.

Pleasant Hill Dairy Farm Products and Services

The following will be the products and services Pleasant Hill Dairy Farm will provide:

• Uncured fresh artisan cheeses
• Cured and aged artisan cheeses
• Goat, sheep and cow yogurt
• Fresh farm produce harvested daily
• Farm tours for visitors
• “Farmer for a Day” guest program
• Event venues for weddings and parties

Industry Analysis

The dairy farm industry is expected to grow over the next five years to over $66 billion. The growth will be driven by consumers’ interest and consumption of organic dairy products and produce. In addition, the growth will also be driven by the consumers’ interest in sustainable farming methods. Many, if not most, consumers also look toward future farming practices that embrace advanced agricultural practices and technology, while at the same time minimizing the ecological footprint.

While some of the costs will increase due to the expense of livestock welfare requirements and farming supplies, including feed, the costs will decrease as artisan cheeses are introduced and consumers become familiar with the specialized, rich flavors of organic cheese, milk and yogurt products. Farms will become more valuable as land ownership shifts, however the farms that include a variety of uses for their farms, such as event venues, community outreach programs and other offers, will see appreciation for farms by consumers also grow.

Customer Analysis

Demographic profile of target market, customer segmentation.

Pleasant Hill Dairy Farm will primarily target the following customer profiles:

• All residents and visitors in the region of Cashton
• Consumers shopping for organic produce and dairy products
• Consumers shopping for artisan cheeses
• Event organizers and wedding planners
• Consumers seeking a farming experience or expanded knowledge of the land

Competitive Analysis

Direct and indirect competitors.

Pleasant Hill Dairy Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.

PureBloom Dairy Ranch

PureBloom Dairy Ranch is owned and operated by the Granger Corporation, a C-corporation based in Milwaukee, Wisconsin. The company includes over 100 employees, along with multiple ranch managers and field staff. PureBloom Dairy Ranch is owned in conjunction with 56 ranches within the corporation, where milk and milk products are derived from large herds of Holstein cows. The corporation sells the milk and milk products primarily to chain retail grocery stores within Wisconsin and several neighboring states.

PureBloom Dairy Ranch provides milk and milk products to grocery stores within the Cashton region and also provides milk to the school district and state government eateries under yearly contracts. The milk and milk products are the products of cows that have ingested antibiotics; the milk and milk products are not organic.

Evergreen Dairy Farm

Evergreen Dairy Farm is owned and operated by Tracy Hanson, who specializes in providing cheeses for aficionados around the nation. The cheese is made from the milk of goats and sheep and is often cured for over one year while ripening. Flavors of the Evergreen Farm cheeses include Blue River cheese, French Pastry Cream Cheese, and other select artisan cheeses. The cheeses sold by Evergreen Dairy Farm are offered at twice the price of Pleasant Hill Dairy Farm cheeses, due to long ripening times and the costs associated with creating small batch cheeses for ecommerce returns. The company was founded in 2018 and has a small, faithful following of cheese lovers from around the nation.

Townsend & Hatch Farms

Larry Townsend and Gerry Hatch formed the Townsend & Hatch Farms in 2015 to carry on their family tradition of dairy farming. The 126-acre farm holds sheep, cows, goats and llamas, all prized for their rich, creamy milk products. Townsend & Hatch Farms has a primary focus of providing high-end consumer goods to specialty providers within the US dairy industry. As such, they do not offer sales within the local area, but provide bulk orders of milk products to select customers in restaurants, upscale spas and resorts. Their pricing of products is generally 150% higher than that of other organic milk farmers. The reputation of Townsend & Hatch Farms has grown exponentially over the past eight years and the company has grown to a 3M enterprise with several ranch and field managers and office staff.

Competitive Advantage

Pleasant Hill Dairy Farm will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Pleasant Hill Dairy Farm will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide pure, organic milks and milk products at reasonable prices.
• Unique artisan cheeses available only at Pleasant Hill Dairy Farm
• Opportunities for community learning and engagement via “Farmer for a Day” programs and guest tours of the farm
• Farm fresh, organic produce offered daily
• Event venues of weddings and other occasions located in serene, beautiful surroundings
• Unbeatable pricing for their customers; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategies for Pleasant Hill Dairy Farm are as follows:

Word of Mouth/Referrals

Pleasant Hill Dairy Farm has built up an extensive list of contacts over the years by providing exceptional service and expertise in their former managerial roles. The contacts will follow Jon and Susan Hartford to their new company and help spread the word of Pleasant Hill Dairy Farm.

Professional Associations and Networking

Jon and Susan Hartford will join various community and trade associations. This will increase their visibility within the artisan and organic milk products market.

Print Advertising

Two weeks prior to launch, a direct-mail piece will be sent to all Cashton city and regional residents, inviting them to visit Pleasant Hill Dairy Farm to tour the farm. They will also be offered discounted pricing for milk, yogurt and artisan cheeses. During the launch, visitors will be offered taste-testings of cheeses to encourage purchases.

Website/SEO Marketing

Pleasant Hill Dairy Farm will fully utilize their website. The website will be well organized, informative, and list all the services that Pleasant Hill Dairy Farm provides. The website will also list their contact information and list their available products for sale. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “organic milk” or “Dairy farm near me,” Pleasant Hill Dairy Farm will be listed at the top of the search results.

The pricing of Pleasant Hill Dairy Farm will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Pleasant Hill Dairy Farm. Operation Functions:

• Jon Hartford will be the owner and President of the company. He will oversee all staff and manage client relations.
• Susan Hartford will be the Vice President of the company. She will oversee the growth of the business in property development and herd growth. Jon and Susan have spent the past year recruiting the following staff:
• Tom Watkins, their former Ranch Manager, will become their new Field Manager.
• Sheila Watkins, a former associate, will become the Office Manager and caretaker of forms, filing and administrative tasks.

Milestones:

Pleasant Hill Dairy Farm will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to build office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Pleasant Hill Dairy Farm
• 6/1/202X – Finalize contracts for Pleasant Hill Dairy Farm wholesale clients
• 6/15/202X – Begin networking at association and trade events
• 6/22/202X – Begin moving into Pleasant Hill Dairy Farm office
• 7/1/202X – Pleasant Hill Dairy Farm opens its doors for business

Pleasant Hill Dairy Farm will be owned and operated by Jon and Susan Hartford. They recruited Tom Watkins to be their new Field Manager. In addition, they’ve recruited Sheila Watkins to be the Office Manager and caretaker of forms, filing and administrative tasks.

Jon Hartford and Susan Hartford were formerly employees of a large conglomerate dairy ranch company. Together, they managed fields and operations for eight years. During that time, they became convinced that dairy farms could operate more efficiently and produce better quality milk and milk products by becoming smaller and privatized, while concnetrating on organic farming methods. Together, they took certification courses at the University of Wisconsin in Organic Farming Practices and both won their certifications.

Jon and Susan Hartford recruited Tom Watkins, a former associate Field Manager, to become the Field Manager for their new business. Tom is known as an exemplary field manager, highly-knowledgeable about the livestock in the fields, and responsive to all requests and needs within his position.

Sheila Watkins was also recruited to become the Office Manager. She worked with Jon and Susan for eight years and is known for her honesty and highly-organized administrative skills.

Financial Plan

Key revenue & costs.

The revenue drivers for Pleasant Hill Dairy Farm are the fees they will charge to consumers for their products and services.

The cost drivers will be the overhead costs required in order to staff Pleasant Hill Dairy Farm. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Pleasant Hill Dairy Farm is seeking $200,000 in debt financing to launch its dairy farm. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 205
• Average Revenue per Month: $30,250
• Office Build Out Costs: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, dairy farm business plan faqs, what is a dairy farm business plan.

A dairy farm business plan is a plan to start and/or grow your dairy farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Dairy Farm business plan using our Dairy Farm Business Plan Template here .

What are the Main Types of Dairy Farm Businesses? 

There are a number of different kinds of dairy farm businesses , some examples include: Freestall dairy farm, Drylot dairy farm, and Pasture-based dairy farm.

How Do You Get Funding for Your Dairy Farm Business Plan?

Dairy Farm businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Dairy Farm Business?

Starting a dairy farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Dairy Farm Business Plan - The first step in starting a business is to create a detailed dairy farm business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your dairy farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your dairy farm business is in compliance with local laws.

3. Register Your Dairy Farm Business - Once you have chosen a legal structure, the next step is to register your dairy farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your dairy farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Dairy Farm Equipment & Supplies - In order to start your dairy farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your dairy farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Tools for Developing a Business Plan for a Dairy Operation

Photo Credit Free-Photos from Pixabay

For ag professionals or producers who want to develop a business plan for the dairy operation, this library of resources provides tools that may be useful.

The site includes a Business Plan Template, Business Planning Factsheets, a Case Farm example to show how a finished product may look, and a set of Financial Resource Documents. These documents are a collection of sample reports that show the type of financial information to include in a plan. There is also a folder of Financial Tools at the site that includes both Excel spreadsheets and fillable PDF forms that can be used to create these financial reports.

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Dairy Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Cattle and Dairy

Are you about starting a dairy farming business? If YES, here is a complete sample dairy farming business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a dairy farming business . We also took it further by analyzing and drafting a sample dairy farming marketing plan template backed up by actionable guerrilla marketing ideas for dairy farms. So let’s proceed to the business planning section.

We all take in dairy foods on a regular basis; in fact there isn’t any home that doesn’t consume dairy foods. This primarily is one of the reasons why those who have built a business around the dairy industry are making a great deal of income on a daily basis. One of the businesses that revolved around the diary trade is starting a dairy farm.

It pays that one does all that needs to be done in order to start with the right footing. As such one, one can   undertake a thorough and exhaustive research. Thereafter think towards getting a firsthand knowledge of the industry by sitting under the tutelage of someone who has a firsthand experience and dealing with the trade.

You will also be required to write a business plan. One of the good things about business plans is that they serve as a great guide and blueprint to fly with. There are plenty business plan experts out there; to save you the troubles and fees that you will have to pay. A sample dairy farms business plan has been put together for your use;

A Sample Dairy Farming Business Plan Template

1. industry overview.

There are several business opportunities available in the agricultural industry and dairy farming is one of them. One good thing about the agriculture industry is that there is market for all the produce from the industry.  A dairy farm is of course a thriving and profitable business because of usefulness of beef and milk.

People eat beef, drink their milk, and use their fur and skin. With cattle milk, cheese can be made, along with other dairy products. Companies in the dairy farms industry primarily raise cattle for milk.

Although this industry basically engage in the sale of raw milk and excludes the production of drinkable fluid milk and processed dairy products like butter, cheese and powdered milk, some dairy farms can still go ahead to accommodate other related business within the industry as long as they have the capacity to do so.

In recent time, the price of raw milk has been highly volatile, resulting to fluctuations in revenue for the Dairy Farms industry.

For example, in 2011, the price of milk bounced back from the recession and pushed up by increasing global demand, resulting to appreciable growth in revenue generation. It was projected that in 2016, an oversupply of dairy products is expected to cause revenue to deep further in the industry.

However, despite all the volatility, the industry is expected to experience appreciable growth going forward. For the time being, the price of cattle feed, which typically makes up about half of the average dairy farm’s total expenses, has been nose diving as far back as 2014, significantly strengthening industry profit margins.

The Dairy Farms Industry is indeed a large industry and pretty much active in countries such as United States of America, Israel, Argentine, Holland, Egypt, China, Germany, Turkey and Nigeria et al. There is no single dairy farm company that has dominate market share in the industry hence smaller dairy farms business can successfully make profits.

Statistics has it that in the united states of America alone, there are about 42,536 registered and licensed dairy farms business responsible for employing about 345,672 and the industry rakes in a whooping sum of $47 billion annually. The industry is projected to enjoy 1.3 percent annual growth.

As an aspiring entrepreneur who is looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start dairy farms business. Dairy farms business is all about mass – breeding of cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al) for the sole aim of generating raw milk in commercial quantities and of cause making profits.

Just like any other business, if you are able to conduct your market research and feasibility studies before launching your dairy farms, you are more likely not going to struggle to sell your raw milk and other dairy products because there are loads of people out there we eat beef, drink milk and industries that make use of byproducts from cattle in manufacturing their products.

Lastly, there are few barriers to entry into the dairy farms industry. Usually, all inputs are readily available. In the nearest future, players in this industry may face the highest costs associated with accessing technology, especially in relation to genetic modification engineering in livestock breeding.

So also, intellectual property rights protecting new inventions and technology may mean that new entrepreneurs coming into the industry will need to pay license fees and this of course will cause increase in the start – up fee for starting a dairy farm cum cattle rearing business.

2. Executive Summary

Columbus & Sons Dairy Farms, LLC is a registered and world class dairy farms company that will be based in the outskirt of Pierre, South Dakota – United States. We have done our detailed market research and feasibility studies and we were able to secure a hundred acres of land to build our dairy farming business.

Our dairy farms business is a going to be standard one hence will be involved in commercial breeding of cows, oxen, bulls, bullocks, steers, heifers and calf et al for the main aim of producing raw milk in commercial quantities. We will also be involved in boarding services, breeding services, dairy support services, livestock health services, farrier services, and shearing services et al.

We are in the dairy farms business because we want to leverage on the vast opportunities available in the dairy farms industry, to contribute our quota in growing the U.S. economy, in national food (raw milk) production, meat, raw materials production for industries, to export agriculture produce from the United States to other countries and over and above to make profit.

Columbus & Sons Dairy Farms, LLC is well positioned to become one of the leading brands in the dairy farms industry in the United States of America, which is why we have been able to source for the best hands and equipment to run the business.

We have put process and strategies in place that will help us employ best practices when it comes to producing raw milk in commercial quantities and conforming to the rules and regulation as required by the regulating bodies in the United States of America.

At Columbus & Sons Dairy Farms, LLC our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Columbus & Sons Dairy Farms, LLC is a private registered dairy farms company that is owned and managed by Columbus Parker and is immediate family members. The company will be fully and single handedly financed by the owner – Columbus Parker and his immediate family members at least for a period of time.

Before starting Columbus & Sons Dairy Farms, LLC, Columbus Parker has worked with some of the leading dairy farms in the United States of America. He has a degree in Agriculture Economics and well over 10 years of experience.

3. Our Products and Services

Columbus & Sons Dairy Farms, LLC is a licensed dairy farms business that is committed to producing raw milk in commercial quantities for both the United States’ market and the global market. We are in the dairy farms industry for the purpose of generating profits and we are going to do all that is permitted by the laws in the United States of America to achieve our business goals.

These are the areas we will concentrate on in our dairy farms business. If need arises we will definitely add more related animal breeding services to our list;

• Milking dairy cattle
• Dairy support services
• Dairy cattle farming
• Farrier services
• Sale and export of cotton wool and other dairy products
• Sale of Cattle and milk
• Sale of processed meat (beef) / can – beef (Processed Diary foods, and can beef et al)
• Shearing services
• Dairy farming related consultancy and advisory services

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading dairy farms business brands not just in Pierre – South Dakota, but also in the United States of America.
• Our mission is to sell our raw milk and other dairy farms products in commercial quantities both locally, nationally and internationally.
• We want to build a dairy farms business that can favorably compete with other leading dairy farms brands in the United States of America and in the globe.

Our Business Structure

Columbus & Sons Dairy Farms, LLC is a dairy farms company that intend starting small in Pierre – South Dakota, but hope to grow big in order to compete favorably with leading dairy farms in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands in and around Pierre – South Dakota.

At Columbus & Sons Dairy Farms, LLC, we will ensure that we hire people that are qualified, hardworking, dedicated, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the management of the dairy farms. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions. Below is the business structure of Columbus & Sons Dairy Farms, LLC;

• Chief Operating Officer

General Dairy Farm Manager

Administrator / Accountant

• Sales and Marketing Executive
• Farm / Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervise other section manager
• Ensures compliance during project executions
• Provides advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Uses IT systems and software to keep track of people and progress of the growth of cattle
• Responsible for overseeing the accounting, costing and sale of raw milk and other dairy products
• Represent the organization’s interest at various stakeholders meetings
• Ensures that dairy farm goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Oversee the smooth running of the daily farming activities across the various farming sections.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for financial forecasting and risks analysis.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the farms
• Serves as internal auditor for the farms

Sales and Marketing Officer

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of new business
• Writes winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Field Workers / Contract Staff

• Responsible for milking cattle as instructed by the general dairy farms manager
• Responsible for feeding cattle and other livestock as instructed by the supervisor
• Responsible for cleaning the cattle ranch
• Change the water in the water trough / trench as instructed by the supervisor on a regular basis
• Handles farm implements and machines as instructed by the section manager / supervisor
• Assist in handling the breeding of cattle
• Carries out task in line with the stated job description
• Assist in transport working tools and equipment from the dairy farm and back to the designated store room
• Handles any other duties as assigned by the dairy farm manager

Client Service Executive / Front Desk Officer

• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the cattle ranch manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

Columbus & Sons Dairy Farms, LLC do not intend to launch out a business on a trial and error platform hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard dairy farms business that will favorably compete with leading dairy farms in the United States of America and in the rest part of the world.

As a standard dairy farms business, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Columbus & Sons Dairy Farms, LLC;

Our strength as a cattle rearing business is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the dairy farms industry; both suppliers and buyers of raw milk in commercial quantity within and outside of the United States.

We have some of the latest cattle rearing machines; tools and equipment that will help us breed our cattle (cows, oxen, bulls, bullocks, steers, heifers and calf et al) in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in the dairy farms industry under our payroll.

Our weakness could be that we are a new dairy farms business in the United States and we may not have the required cash to pump into the publicity of our business. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us cannot be quantified. The fact that almost everybody in the world drinks milk and dairy farms products makes the business highly marketable.

We know that there are loads of homeowners, businesses and industries that will source for raw milk and other dairy products both in the United States of America and other parts of the world. We are well positioned to take advantage of these opportunities as they come our way.

Some of the threats and challenges that we are likely going to face when we start our own dairy farms are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor (a dairy farm or even cattle rearing farm that are also into production of raw milk) within same location.

There is hardly anything you can do as regards this threats and challenges other than to be optimistic that things will continue to work for your good.

7. MARKET ANALYSIS

• Market Trends

A close study of the dairy farming industry shows that most dairy farms that has the capacity do not just concentrate in the commercial production of raw milk for households and businesses that are involved in the production of fluid milk products, cheese, dry, condensed and evaporated milk, creamery butter and yogurt et al.

They go as far as establishing a standard milk and beef processing company in line with their core business. It is a means of maximizing profits and increasing source of revenue generation.

Despite the fact that dairy farm has been in existence since time immemorial, that does not in any way make the industry to be over saturated; dairy farmers are exploring new technology to continue to improve raw milk production processes and also meat and milk preservation and packaging process. The fact that there is always a ready market for raw milk and other dairy products makes the business evergreen.

Lastly, one of the notable trends in dairy farms industry is that with the recent advancement in technology dairy farmers can now improve the various breeds of the animals they are breeding so as to increase the quantity of milk they produce per time.

As a matter of fact, it is now easier for dairy farmers to comfortably import the kind of breed of domestic animal they want to breed from any country of their choice and also advancement in technology has made it easier to cross – breed different animal.

8. Our Target Market

As expected, the target market of those who are the end consumer of dairy farms produce and also those who benefits from the business value chain of the agriculture industry is all encompassing; it is far – reaching. Every household consumes produce from livestock farms be it meat, milk, and the skin (leather) used for bags, belts and shoes production et al.

So also a large chunk of manufacturing companies depends on dairy farms for some of their raw materials. In essence a dairy farmer should be able to sell his or her raw milk and other dairy products to as many people as possible.

We will ensure that we position our business to attract consumers of raw milk and other dairy products not just in the United States of America alone but also other parts of the world which is why we will be exporting some of our dairy farm produce either in raw form or processed form to other countries of the world.

Our Competitive Advantage

From experience, entrepreneurs are known to flock towards an industry that is known to generate consistent income which is why there are more dairy farms in the United States of America and of course in most parts of the world.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming / dairy farming. This is so because part of the success of any nation is her ability to cultivate her own food and also export foods to other nations of the world.

Columbus & Sons Dairy Farms, LLC is fully aware that there are competitions when it comes to selling raw milk and other dairy products all over the globe, which is why we decided to carry out thorough market research and feasibility studies so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable dairy farming processes that can help us sell our raw milk and other dairy products at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we will operate an all – round standard dairy farms that will be involved in diverse areas such as animal rearing and meat and milk processing and packaging plant. With this, we will be able to take advantage of all the available opportunities within the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups dairy farms companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Columbus & Sons Dairy Farms, LLC is in the dairy farms industry for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. In essence we are not going to rely only on the sale of raw milk and other dairy products to generate income for the business. Below are the sources we intend exploring to generate income for Columbus & Sons Dairy Farms, LLC;

10. Sales Forecast

From the survey conducted, we were are able to discover that the sales generated by a dairy farm depends on the size and capacity of the dairy farms and of course the network of the business.

We have perfected or sales and marketing strategies and we are set to hit the ground running and we are quite optimistic that we will meet or even surpass our set sales target of generating enough income / profits from the year of operations and build the business from survival to sustainability.

We have been able to critically examine the dairy farms industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some workable assumptions as well with respect to the nature of dairy farms business that we run.

Below are the projections that we were able to come up with for the first three years of running Columbus & Sons Dairy Farms, LLC;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $650,000
• Third Fiscal Year-: $900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies.

• Marketing Strategy and Sales Strategy

It is a known fact that the reason why some dairy farms hardly make good profits is their inability to sell off their raw milk and other dairy products to a larger market. In view of that, we decided to set up a standard meat and milk processing and packing plant to help us maximize profits.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and companies that rely on raw materials from the dairy farms industry who are likely to refer become our customers. In summary, Columbus & Sons Dairy Farms, LLC will adopt the following strategies in marketing our cattle rearing produce;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, companies that rely on the dairy farms industry for their raw materials, hotels and restaurants and agriculture produce merchant et al.
• Advertise our business in agro – allied and food related magazines and websites
• List our dairy farms on yellow pages ads (local directories)
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.

We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our cattle rearing business. Below are the platforms we want to leverage on to boost our dairy farms brand and to promote and advertise our business;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our business
• Install our Bill Boards on strategic locations all around Pierre – South Dakota
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and residence in our target areas by calling them up and informing them of Columbus & Sons Dairy Farms, LLC and the dairy farm produce we sell
• List our dairy farms in local directories / yellow pages
• Advertise our dairy farms in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.

12. Our Pricing Strategy

We are fully aware that some of the key factors that will help us sell our raw milk and other dairy farm products at the right price that will guarantee that us making profits is dependent on our strategy while some of the factors are beyond our control.

For example, if the climatic condition is unfavorable and if there is natural disaster in the location where we have our dairy farm, then it will directly affect the prices of our raw milk and other dairy farm products.

The truth is that, if we want to get the right pricing structure for our raw milk and other dairy products, then we must ensure that we choose a good location for our dairy farms, choose a good breed that will guarantee steady and multiple breeding (prolific breeds), cut the cost of running our farm to the barest minimum

And of course try as much as possible to attract buyer to our farm as against taking our raw milk and other dairy products to the market to source for buyers; with this, we would have successfully eliminate the cost of transporting the goods to the market and other logistics that can impact on our operational cost.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our raw milk and other dairy products is to sell them at competitive prices hence we will do all we can to ensure that the prices of our produce are going to be what other dairy farms and even commercial livestock farmers who are into the sale of raw milk would look towards beating.

One thing is certain, the nature of dairy farms business we are involved in makes it possible for farmers to place prices for their raw milk and other dairy products based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss. The easier you sell off your raw milk and other dairy products the better for your business.

• Payment Options

The payment policy adopted by Columbus & Sons Dairy Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Columbus & Sons Dairy Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our raw milk and other dairy products.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a dairy farm, there are some key factors that should serve as a guide. The capacity of the raw milk to be produced per time and other related dairy products will determines the total cost of setting up the business.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a dairy farms business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our dairy farms;

• The Total Fee for incorporating the Business (dairy farm) in United States of America – $750.
• The amount needed to acquire / lease a dairy farm land  – $50,000
• The amount required for preparing the farm land (cattle ranch / dairy farm) – $50,000
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Columbus & Sons Dairy Farms, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount required for the purchase of the first set of cattle – $10,000
• The cost for acquiring the required working tools and equipment and milking machines et al– $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The Cost of Launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $700,000 to start a standard dairy farms business in the United States of America.

Generating Funding / Startup Capital for Columbus & Sons Dairy Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming.

No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through. Columbus & Sons Dairy Farms, LLC is a family business that is solely owned and financed by Columbus Packer and his immediate family members.

They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Columbus & Sons Dairy Farms, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell our raw milk and other dairy products a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Columbus & Sons Dairy Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard dairy farm: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our dairy farms: Completed
• Establishing business relationship with vendors – key players and merchant in the industry: In Progress

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Dairy Farming Business Plan Template & Guidebook

Starting a dairy farming business can be challenging and time-consuming. However, with the right planning, you can improve your chances of success. The #1 Dairy Farming Business Plan Template & Guidebook provides an easy-to-follow and comprehensive guide to help you develop a comprehensive business plan for your dairy farming venture. This template and guidebook covers all key areas of developing a successful dairy farm, from strategic planning to financial analysis to implementation. With detailed advice from experts in the field, this template and guidebook is the perfect starting point for any aspiring dairy farmer.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Dairy Farming Business [11 Steps]

How to Write a Dairy Farming Business Plan in 7 Steps:

1. describe the purpose of your dairy farming business..

The first step to writing your business plan is to describe the purpose of your dairy farming business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a dairy farming business:

The mission of our Dairy Farming business is to provide high-quality dairy products to customers, while simultaneously protecting and caring for our cows, in an environmentally friendly and sustainable manner. We strive to be a leader in the dairy industry by providing innovative and cost-effective solutions, while still maintaining the highest standards of animal welfare.

2. Products & Services Offered by Your Dairy Farming Business.

The next step is to outline your products and services for your dairy farming business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your dairy farming business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your dairy farming business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your dairy farming business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a dairy farming business?

• Feed and Fencing Equipment
• Vet Supplies, Medicine, and Vaccines
• Milking Equipment
• Refrigeration Facilities for Milk Storage
• Appropriate Business Licenses and Permits for Dairy Farming

5. Management & Organization of Your Dairy Farming Business.

The second part of your dairy farming business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your dairy farming business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Dairy Farming Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a dairy farming business varies based on many different variables, but below are a few different types of startup costs for a dairy farming business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your dairy farming business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your dairy farming business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your dairy farming business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Dairy Farming Business Plans:

Why do you need a business plan for a dairy farming business.

A business plan is an essential tool for a dairy farming business as it can provide guidance and structure, ensure goals and objectives are met, and provide clarity on the purpose and path of the business. It can also be used to secure funding from external sources, establish a professional image with potential partners, and provide information for investors, lenders, and other stakeholders. Additionally, it can be used as a benchmark to measure progress and make adjustments if necessary.

Who should you ask for help with your dairy farming business plan?

You should ask a dairy farming consultant or business adviser. They can provide insight into the industry and help you create a plan that meets your individual needs. Additionally, you can also contact dairy farm associations or organizations for advice, resources, and assistance.

Can you write a dairy farming business plan yourself?

Yes, it is possible to create a dairy farming business plan on your own. Creating a plan for a dairy farm requires doing extensive research, gathering relevant information, and creating a comprehensive outline of the management aspects of the farm. It is important to include an analysis of the market and industry trends in your plan so you have an understanding of what is working in the current industry environment. Additionally, you should identify your financial objectives, create an actionable marketing plan, develop a production and operations strategy, and determine plans for staffing and training. Finally, the plan should include details on how to sustain the dairy farm over time and grow its success.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Dairy Farming Business Plan Guide

Table of contents, for frequently asked dairy farm questions: read here., for green fodder production: read here., for silage making process: read here., dairy farming business plan guide:.

Dairy Farming Business Plan – Introduction to Dairy Farming:- No matter what the season is and no matter what the place is “There is always a great demand for milk” in India. Due to the population increase and consumption of milk tremendously increasing day by day. The rising unemployment and people who are looking for starting a dairy farm in recent years are almost doubled. Milk production in India is expected to grow at about 3 to 4% every year. There are many people who want to get into the small-scale or large-scale dairy farming business. However, due to lack of knowledge and initial investment involved they are unable to set up a dairy unit. We advise you not to get into this dairy business unless you dedicate your effort and time on your farm round the clock. You are not necessarily starting a dairy farm on a commercial scale; you can start on a small-scale business and expand it to a large scale once you are aware of ins and outs of dairy farming.

Before starting a dairy farm, makes sure to follow these:

• Dairy Farming Business Plan #1- However as a beginner, you should definitely get some professional training from Agriculture Universities or Training centers of the Animal Husbandry Department or Krishi Vigyan Kendras or any private training dairy consultancies.
• Dairy Farming Business Plan #2 – Visit local dairy farms and talk to the management so you can get an idea of managing the farm. Always question them about “problems” and ask how they are overcoming them.
• Dairy Farming Business Plan #3 – Read any dairy magazines, online dairy blogs, and YouTube videos to get an overall idea of farming.
• Dairy Farming Business Plan #4 – If you don’t have capital investment and want to get a subsidy and loan the dairy farm, visit your local agriculture/co-operative banks for more information.
• Dairy Farming Business Plan #5 – As feed or fodder is the main component of dairy farming that directly impacts the profits; you must have good knowledge of green fodder cultivation practices and silage-making procedures. You can study the feed and fodder market in your region to find out the feasible and economical fodder solution.
• Dairy Farming Business Plan #6 – Initially, you must visit some cattle markets to observe animals on sale and talk with persons engaged with purchasing animals to get an idea of the best breed, animal prices, and milk yield of animals. You can also learn some negotiation skills.
• Dairy Farming Business Plan #7 – You should learn good labour management skills.

To encourage the rural agriculture sector and increase the milk production as per demand, NABARD (National Bank For Agriculture & Rural Development) helping farmers by providing subsidies on dairy farms and dairy farming loans through approved banks. One can avail of this by visiting your nearest commercial or co-operative or rural agriculture banks. One can get decent profits in dairy farming under good dairy management practices. In the following write-up, let us talk about the “Dairy Farming Business Plan” in detail. Let us take an example of 15 dairy cow farming.

Dairy Farming Business Plan – Requirements of Dairy Farming in India:- There are some components of dairy farming you should be aware of before setting up a dairy farm.

• Land – You must have some cultivated land for growing green fodder crops for your cattle on the farm. The land area depends on the number of animals (cows or buffalo’s). Usually, 2 acres of land is sufficient to feed about 15 cows.
• Shed – There must be a proper and covered secured shed in place before getting cows into your farm.
• Water – Clean and abundant water facility is required for both cattle and to grow the green fodder.
• Fodder – As cows need three types of fodder for best milk yield and high-fat content, you must have good fodder management from growing fodder to feeding fodder on daily basis. Dry fodder, green fodder, and feed concentrate (for extra nutrition) are required to feed the cows in your dairy.
• Breed Selection – Selection of a good breed of cows that yield more milk is essential in dairy farming. Good milk yielding cows such as “Jersy”, “Red Sindhi” “Holstein Friesian (HF cows)”, “Sahiwal”, “Gir”, “Deoni” and “Ongole” etc.
• Labour – Labour is a major task in dairy farming, the selected labour should be very good at handling the farm activities including growing green fodder. It is better to give one or two days of training so that they can understand the routine activities of dairy.
• Vaccinations – To control diseases and protect cow health, you must have a proper vaccination schedule. For this purpose, you can hire a veterinary doctor for routine checkups and medication of cows. For the vaccination schedule, see the vaccination schedule table at the bottom of this article.

Dairy Farming Business Plan – Shed Construction:- Well ventilated and the spacious shed is required for dairy farming. Hygienic conditions are very important in the shed for cattle health. When it comes to space, it is recommended to have 8 feet x 12 feet area for 1 cow. So total space required for 15 cows is about 120 feet x 12 feet. However, this area is not fixed and depends on cow size. Cow feeders should be constructed in between with a separation wall so that the cows can be fed from both sides facing head to head each other; this is what is called a “Head to Head arrangement”.

Care should be taken while constructing the dairy shed. The selected location should be elevated to prevent any water stagnation around the shed and it also provides well ventilation (sunlight and air). The dairy shed roof should be made with asbestos sheets and the floor should be made of either bricks or cement with enough inclination. This can provide good drainage for cattle urine and excrete. The shed should be cleaned daily to maintain hygienic conditions. Collect the manure on daily basis and store it somewhere outside of the shed. You can also make an outlet to the shed so that whenever the shed is cleaned the cow urine any leftover manure can flow into the field. All electrical fittings and water supply requirements should be fully filled as per need in hot areas, it may need to have fans and coolers for cows, especially in summer.

Dairy Farming Business Plan – Fodder Management:- Fodder management is very important in dairy farming. The daily milk yield of a cow depends on the type of fodder and the nutritional facts of the given fodder. High-yielding cows should be given 1 kg of concentrate along with mineral mixture to get 2.5 liters of milk yield. For example, if a cow yields 15 liters of milk daily then these cows should be given 6 kg of concentrate with a mineral mixture.

There are three types of fodder that can be provided under dairy fodder management practices.

• Dry fodder: wheat hay, kutti (rice / pady straw), chokar (wheat bran),
• Green fodder: Any leguminous crops which are good in protein supplements. For example Any gram crop, barseem, maize/corn, masoor, and hybrid grass-like CO-3 and CO-4, niper grass etc.. These green fodder crops can be utilized to make silage. This silage is very nutritious and milk yield will be increased. Silage making is very important and especially it is needed in dry periods. The link will be given at the bottom of the article about “steps in involved in silage making or how to make silage for cattle”. Generally, 2 to 3 acres of fertile land enough to grow green fodders for 15 cows. However, the yield of green fodder depends on many factors.
• Concentrate and Mineral Mixture: Mineral mixture:- It is necessary to provide concentrate feed along with a mineral mixer on regular basis to prevent cows from mineral deficiency. All three types such as dry green and mineral mixture should be accurate proportions for best milk yield.

Note: The cost of feed may depend on the animal milk capacity. On average, the feed may cost about 200 to 250 rupees/day/cow.

Dairy Farming Business Plan – Water Supply:- Clean water supply is required for drinking and cleaning purposes of the shed. Arrangements can be done by providing overhead tanks on the shed.

Dairy Farming Business Plan – Selection of Dairy Breeds:- Successful dairy farming requires a good breed selection of cows. Select the dairy cow/cattle breed that is suitable for your climatic conditions and high milking capacity. You can visit your local farms and can observe the different breed types that are suitable. A crossbreed of HF cows (Holstein Frisian) with Indian Sahiwal. Or Jersey with Sahiwal or Jersey with Red Sindhi is preferable for the good milk yield. It is preferred to select the breed which produces milk of 20 to 25 liters/day. Artificial insemination plays a major role to cross with high-yielding breeds.

Dairy Farming Business Plan – Cow and Calves Management and Care:- Artificial insemination or mating of cows should be carried out after every 3 months (90 days) of calving. Indian cattle breeds take 3 years in reaching the maturity phase whereas high yield  Jersey crossbreed or HF cows reach maturity at 16 to 18 months and they will be ready for mating. In general, for every 13 months, cows should be calving. The lactation period of cows should be 300 days and the service period should be 90-120 days. The gestation period of cows is going to be 266 days. More attention and care are needed in the case of pregnant cows as they need more nutrition during this stage. Concentrate & mineral mixture should be given during the gestation period of cows and this feed intake should be increased as time passes to ensure proper growth of calves and their udder.

Dairy Farming Business Plan – Vaccination Program in Dairy Cow Farming:- Before giving any vaccination in dairy, deworming should be done to get better results. However, deworming should be carried out frequently and the veterinary doctor is your point of contact for this. The following table is the typical vaccination schedule in dairy farming.

Dairy Farming Business Plan – Vaccination Schedule in Dairy Farming:

Dairy Farming Business Plan – Bottom Line:- The above write-up can be assumed for Dairy Farming Business Plan in Tamil Nadu, Karnataka, Kerala, Telangana, Andhra Pradesh, Gujarat, Rajasthan, Punjab, Haryana, West Bengal, Madhya Pradesh, Uttar Pradesh, Bihar, Maharashtra, and other states of India. However, the labour cost, Cow breeds, feed cost, or green fodder production cost and inputs may slightly vary from region to region. You can expect excellent profits with proper dairy management practices, perfect planning, and dedication completely to the farm 24/7.

In case if you are interested in this: Quail Farming Business Plan .

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54 COMMENTS

Hello, my name is Anuj purwar, I am a student. And want to start organic farming with two members team MAYANK SHINHA and rishab pandey. We planned for a loan by the bank and use hydraulic solar panels energy for electricity which help us in earning money because of this electricity were given to our nearly farmers who use petrol, diesel water pump by which we decrease less use of pratrol. We are 17-19 year old and planed for this. We need your support to prove ourselves and promote the organic forming and start online sale of our crops from us to customers directly.

I am not sure about your question. You say solar and talk about Organic.

Read here about : Organic Farming .

Selling electricity to anyone except the government is prohibited in india. Please make sure you are not breaking any law.

GUPTA DAIRY FARM KARNAL Supplying Pure Breed and vaccinated Murrah Buffalo, Sahiwal Breed Cattle, Jersey Cow, Dairy Cow, Cow Heifer, Buffalo Heifer, Australian Cow, American Cow, and other types of Cows and Buffaloes…

We don’t sell any livestock or agriculture produce.

we don’t call or have personal support. You can post comments and get reply.

Respected Concerned person/ / Can you deliver the cows and buffalos throughout india?

Dear sir, I want to open new dairy farm in Jhabua (MadhyaPradesh). I have required 10 Buffalo with good quality and can give 10-15 litre milk per day. please send me the details about buffalo , price, purchasing locations , transportation etc.

regards dinesh bhayal

We don’t sell any cattle/buffaloes.

You must be an adult for eligibility of the loan for dairy farming.

hi i want to set up dairy farm, kindly suggest me the details in pdf, want to do at odisha. if u have, [email protected]

Soon we will introduce farming or agriculture pdf’s to download.

Hello, Can any one suggest the process of dairy loan. I will start dairy farming immediately.

For Dairy farming subsidy and loan, read this: Dairy Farming Subsidy .

You mean for dairy shed construction and design?

Above article is really helping. I have around 7 Bigha land in Kotdwar-Uttarakhand and looking to get in to dairy farm business, Can I expect a professional help from you ? like in Planning the dairy farm, loans and subsidy, good milk yielding cows and buffalo.

Glad the information is helping at least some people. We don’t have personal consulting support at this point in time. However, you talk to NABARD branch in your city for qualified agriculture/farming loans.

Hai, my name is Mohith and I from Telagana state, I want to start Cow farm. Please guide me.

Well, Mohith Dairy farming needs investment, patience and hard work along with dedication. You can not trust the third person in this business as feed management and care is utmost priorities of dairy cow farming. From, NABARD you can get a subsidy and loan for setting up a dairy cow farm. Here is some information which may be helpful: Dairy Farming Subsidy .

Dairy Cow Farming Project Report t .

Sir, I am from Odisha. I am interested to start a Dairy Farming In Odisha where can I get assistance? and necessary help. Please advise.

NABARD is your point of contact for any livestock subsidy. You can read >DAIRY FARMING SUBSIDY .

Hi, I am Prashant Deshmukh. I really interested to start a new Dairy farm business in Maharashtra. How to start, please guide me.

Well, to start a dairy farm, you must have proper planning, dedication. It requires your hard work. First, decide which dairy breed, you would like to go for. Feed management is very important in dairy farming. Make sure you have enough laborers to handle the farm. Our advice is to start with less number of cows and start increasing as you get more experience. Apart from this marketing is another factor for your dairy products. Here is some information which may help you. Read: DAIRY COW FARMING PROJECT REPORT .

Hello Sir, I am Rohidas Sapke and looking to start my own dairy farm business. Can you advise me is there any private institute who gives training on How to handle dairy farms/animal care/business related things and all?

Very soon, we will update training and consulting services addresses.

I am exploring possibility of dairy farming near Raipur in Uttarakhand.The subject is new to me as I am not a professional from this field.I would like to see a viable business plan,if you have one,for a midsized investment. Regards

It is really a resourceful information on every aspect. Thank you Can you please write on financial breakups, for shed, cows , fodder cost etc all occurring expenses. just as a template it will give an idea for us on financial planning.

Check these:

Dairy Farming FAQ .

How To Get NABARD Subsidy and Loan .

Dairy Shed Design and Construction .

Dairy Cow Farming Project Report .

Sir, I am 37 yrs old from Barshi, in Solapur district. We have some farm land and wish to start a dairy business from scratch. How can I start?

Read this: Dairy Farming FAQ .

Dear Sir, I really appreciate the guideline for my knowledge I am an MBA qualified. I hate jobs, I love business have a full plan to start a dairy farm business I have 5 acre land in one place 4 acre land in other areas which are in a part. Anyhow, I made a contact in our area and there is no a single dairy farm. This would be a great opportunity for me. But need knowledge of this business.

Umar Saood from pakistan currently working in UAE

Dairy farming is not simple as you think. However, with proper planning, dedication and hard work defiantly will pay you off. You cannot depend and trust third person.

To have complete idea. You better read all the dairy farming articles.

Read: Dairy Farming Information .

I am Mahesh and I want to know whether Coorg, Karnataka is best suited for HF breed cows, since we have 2 to 3 acres of land is coorg but due to heavy rain during June to October, we are still worried whether we can go-ahead for dairy farming with HF breeds. Your guidance and suggestions will help us further.

Hi I am a pure science graduate and I have interest in polyhouse and hydroponic agriculture. I want to start cultivation of vegetables in a small area like 1000 sq.m for commercial purposes..n establish my career on it. I like to spread it through out my state working as a professional consultant too. For this, I need proper training and guide and financial resources. Now plz help me to know all about high tech poly house, hydroponics that can help me to build my financial path as a grower and as a consultant too. Plese, help me show me the way. Thank u.

Dear sir new dairy farming business open in my village Bila gujarat so plz help me loan and ideas 7778014786 my WhatsApp number

hello sir, i am 20 yrs old and i want to open dairy farm. can you tell me about problems we face in this field.

Hello Mr. Reddy, Thanks for your effort to put this content in internet, it is very much informative. I am very much interested to start a dairy farm, but need proper guidance to set up this. I’m gathering information from youtube channels and some blogs like your. I may contact you to get some information.

Thanks Sahoo

very useful information sir Thank you

Hello sir, Iam r kanaka raj Ex-Servicemen Army I live from andaman and nicobar Islands. I want to open dairy farm. Can you tell me about problems we face in this field.

Please suggest the training institutes for dairy farming short courses.

Regards Mahesh

Subject: New Dairy Farm

This is Harish (farmer) from Telangana state, I’m really interested to start to start new dairy farm in my village I am having 5 acres land, Hence pls could you advice that from where to get the good livestock’s and what is the cost per cow. Pls could you share with me the shed diagram how to build for at least 10-12 cows.

Kind regards: Harish

Hi, Can you explain this business in financial terms….like cost of animals…on average how much they can produce milk….cost of milk….animal maintenance cost etc…if you can provide a table then it will be very useful

Dear sir I have plan to start up a dairy farm but I don’t have any idea I need some guid line to start up I need some ideas can u tell how can help me on this can u help me on this

My name is Obeng Kingsley an M. PHIL student at University of Ghana pursuing Agricultural science. I am currently rearing sheep but facing challenges in the housing system. I need advise on housing management system. thanks

Dear sir, I want to open new dairy farm in CUMBUM (Andhra Pradesh). I have required 10 Buffalo with good quality and can give 20-30 litre milk per day. please send me the details about buffalo , price, purchasing locations , transportation etc. is it supporting goverment like subsidy and any extra allowance.let me know sir,i donot have any idea.ping me your phone number sir.i need to talk to you..ok sir.

regards, SUDHARSHANREDDY.J

Hi, Do you have any worksheet to make business plan? I need to calculate EBITDA for my Dairy Venture.

Thanks in advance.

thanks so much for such relevant information that will guide us in our development in business.

hi, I want to set up a dairy farm, kindly suggest to me the details in pdf, want to do it at Haveri.

can you please inform me about loans from centre govt subsidy and financial loans ?

i want starting small scale from kerala . please suggest to me rules and regulations

can you suggest names high feeding cows ?

I want to start Cow farming. How much amount will be required for 15 number Cow farming inclusive of Construction, feeder, medical treatment and labour cost etc.

How much monthly income i get with 15 cows?

Hi everyone I am planing for Dairy farming.can any one tell about the cost and land requirements & government rules

nice information

The information about diary farming are very nice. I am very interested to farm which my own please help me regarding this business.

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Dairy Shop Business Plan

$59.00 $39.00 3 reviews

Resources On Dairy Shop

• Financial Model
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model

Marketing Plan

• Bundle Business Plan & Fin Model
• Description

Executive Summary

Products & services, market analysis.

• Management Plan
• Financial Plan

The Dairy Delight Shoppe will provide high-quality dairy products, specializing in locally sourced and organic options to cater to health-conscious consumers. Our store will also offer personalized recommendations and unique dairy products, including hard-to-find items, to differentiate ourselves from competitors and provide an exceptional experience for our customers.

In addition, we will offer online marketing and promotions to attract potential customers who prefer to order online and delivery services to increase convenience and accessibility. Our focus on providing exceptional customer service and top-quality dairy products will solve the problem of a lack of options for health-conscious consumers and those seeking unique dairy products in the local market.

Target Market

The Dairy Delight Shoppe will cater to health-conscious consumers who prioritize buying locally sourced and organic dairy products. We aim to build a loyal customer base by offering high-quality products, exceptional customer service, and unique items. Our shop will also attract individuals seeking hard-to-find dairy products that are not readily available in mainstream retail stores. Our target market comprises individuals aged 18-54, who reside in or around the Madison, WI area. We will leverage online marketing, social media platforms, and other advertising channels to reach potential customers who prefer to order online. By providing reliable delivery services, we aim to increase our customer base and make our products more accessible to individuals unable to visit our physical store.

Competition

The dairy industry in the US is highly competitive, with numerous alternatives and substitutes available in the market. Our primary competitors are conventional grocery stores, specialty cheese shops, and local dairy farms that sell their products directly to consumers. Additionally, online retailers offering dairy products pose a threat to our business. However, we believe that by specializing in locally sourced and organic products, emphasizing customer service, and offering unique and hard-to-find dairy products, we can differentiate ourselves from our competitors and attract a loyal customer base. We will also leverage online marketing and delivery services to increase convenience and accessibility for our customers.

Financial Summary

Key highlights of the financial plan that covers costs, sales, and profitability:

• Seed investment of $250,000 required to kick-start the project.
• Additional funding of $500,000 through small business loans and grants.
• Projected revenue stream of $800,000 in the first year.
• Anticipate ideal growth with a 15% annual revenue increase over the next three years.
• Cost structure includes expenses associated with sourcing products, maintaining store inventory, paying staff, marketing and promotion expenses.
• Sales from dairy products and online sales and promotions will be the revenue streams.
• Profitability will be achieved by emphasizing exceptional customer service, personalized recommendations, and unique dairy products, alongside offering delivery services and online marketing and promotions.

Funding Requirements

To kick-start the Dairy Delight Shoppe, we will require:

• A seed investment of $250,000
• Additional funding through small business loans and grants, amounting to $500,000

With a projected revenue stream of an estimated $800,000 in the first year, we are confident in the success of our dairy shop startup. Our growth over the next three years is predicted to increase by 15% annually, making this an exciting investment opportunity for any interested parties.

Milestones and Traction

At Dairy Delight Shoppe, we have identified key milestones that we plan to achieve in our first year of operation to measure our progress and track our success. Our roadmap includes:

We are committed to executing our plan and achieving our milestones while providing an exceptional experience for our customers. We believe that by focusing on quality, customer service, and unique products, Dairy Delight Shoppe will become the go-to destination for dairy products in Madison, WI, and beyond.

Problem Worth Solving

The Dairy Delight Shoppe aims to solve the problem of limited options of high-quality dairy products in the community. Many individuals struggle to find locally sourced and organic products and often have to settle for subpar options, compromising their health and dietary preferences. Our shop plans to fill this gap by offering a wide range of dairy products, focusing on those that are locally sourced and organic.

Additionally, we aim to address the issue of inadequate customer service and lack of unique product offerings in traditional retail stores. By providing personalized recommendations and hard-to-find dairy products, we believe we can offer a more satisfying and enjoyable shopping experience for our customers.

Our Solution

Validation of problem and solution, product overview.

The Dairy Delight Shoppe will face competition from several dairy shops in the US, offering a variety of dairy products such as milk, cheese, yogurt, butter, and ice cream. Some of the major competitors include Whole Foods, Trader Joe's, and local dairy shops.

However, our shop will differentiate itself from its competitors by specializing in locally sourced and organic products, providing exceptional customer service, and offering unique dairy products that are hard to find in other stores. We will work closely with local dairy farms and suppliers of organic products to ensure that we provide our customers with the freshest and highest-quality dairy products possible.

In addition, our shop will leverage online marketing and promotional activities to attract potential customers who may prefer to order online. We will also offer delivery services to increase accessibility and convenience for our customers, providing them with a unique and exceptional shopping experience.

Roadmap: Products & Services

Our next steps involve finalizing our product offerings, recruiting and training staff, and establishing a delivery service. Once we have established our core operations, we plan to focus on marketing and promotion strategies that will attract a wider customer base. Our goal is to become the preferred dairy shop in the community by providing top-quality dairy products, expert staff, and unparalleled customer service.

Market Segmentation

Market segmentation is essential for the success of our dairy shop business. By identifying potential groups of customers and their specific characteristics, we can tailor our products and services to meet their needs and preferences. Our main target segments are health-conscious consumers and parents who prioritize healthy eating for their families. We will also cater to foodies who are passionate about discovering unique dairy products. Each segment has a different size and market potential, and we will leverage our key resources and activities to maximize revenue streams from these segments.

Target Market Segment Strategy

The ideal customer for this Dairy Shop business would be health-conscious consumers who value locally sourced and organic dairy products. These customers prioritize the quality and sustainability of their food choices and seek out stores that offer such products. Additionally, the shop could cater to individuals seeking unique dairy products that are not commonly available in traditional grocery stores. By emphasizing the value of locally sourced and organic products, offering exceptional customer service, and providing convenient delivery options, the Dairy Shop can attract and retain these target market segments and establish a loyal customer base.

Key Customers

Our ideal customer archetype is health-conscious and environmentally aware, seeking high-quality dairy products that are locally sourced and organic. They value a personalized shopping experience and appreciate friendly and knowledgeable staff who can provide recommendations tailored to their specific needs. They are also willing to pay a premium for unique or hard-to-find dairy products and are advocates for supporting local businesses and sustainable agriculture.

Future Markets

Based on the market analysis, the potential market for our Dairy Shop includes health-conscious consumers looking for locally sourced and organic dairy products, as well as those seeking unique or hard-to-find dairy items. With our business strategy of emphasizing exceptional customer service, offering a variety of dairy products, and providing convenience through online marketing and delivery services, we aim to capture a significant share of these markets and grow our customer base.

Below is a table showing potential competitors in the local market:

Based on the market analysis, the Dairy Shop will need to differentiate itself by specializing in locally sourced and organic products, offering unique dairy items, and providing exceptional customer service to attract and retain health-conscious consumers and those seeking hard-to-find dairy products.

Marketing and Sales Plan

Our marketing strategy is to target health-conscious customers who are interested in locally sourced and organic dairy products. We will leverage online marketing channels such as social media platforms and Google AdWords to promote our business and attract new customers. Additionally, we will offer promotions and discounts to drive sales and increase customer loyalty.

The advertising channels we plan to utilize include local newspapers, magazines, and online directories. We will also partner with delivery service companies to offer convenience and accessibility to our customers. Our goal is to increase our customer base and revenue streams through targeted marketing and advertising efforts.

Based on market research and projected demand, we anticipate strong sales for Dairy Delight Shoppe. Our pricing strategy will be competitive within the local market, while also reflecting the premium quality of our dairy products. Our goal is to attract health-conscious consumers and dairy enthusiasts looking for unique and hard-to-find dairy products. With a focus on exceptional customer service and personalized recommendations, we plan on building a loyal customer base and generating repeat business. We anticipate an estimated $800,000 in revenue in the first year, with revenue increasing by 15% annually over the next three years.

Location and Facilities

The Dairy Delight Shoppe will leverage technology to enhance our marketing and sales efforts. We will utilize social media platforms, such as Facebook and Instagram, to promote our products, sales, and events. Our store will also have an online presence, allowing customers to browse our products and place orders for pickup or delivery.

To improve our customer service, we will implement a point-of-sale system that will streamline transactions and inventory management. Additionally, we will use customer relationship management (CRM) software to track customer preferences, purchase history, and feedback. This information will allow us to provide personalized recommendations and tailor our marketing strategies to better appeal to our target audience.

Finally, we will invest in technology that allows us to source our products efficiently and sustainably. By working with local dairy farms and suppliers of organic products, we will prioritize environmentally-friendly practices and reduce our carbon footprint.

Equipment and Tools

Running a successful dairy shop requires essential equipment and tools to ensure the freshness and quality of the products. Here is an outline of the required equipment and tools and the cost associated with purchasing or renting them:

These costs can vary based on the size of the store and the type of equipment needed. Renting or leasing the equipment is also an option to lower the upfront costs. It's essential to invest in high-quality equipment and tools to maintain the integrity and freshness of the dairy products and ensure customer satisfaction.

Management and Organization

Organizational structure.

Our Dairy Shop will have a straightforward organizational structure to ensure efficient operations and a streamlined flow of information. The management team will oversee the day-to-day operations, while staff members will handle essential tasks such as sourcing dairy products, maintaining the inventory, and providing customer service. Here's a breakdown of the roles and responsibilities:

The flow of information between the different levels of the organization will be vertical, with communication passing through the chain of command. Staff members will report to the assistant manager, while the assistant manager will report to the owner/manager.

Management Team

As the Dairy Shop expands, it will require a skilled management team to help steer the business towards growth and success. Below is a table of potential candidates that we anticipate taking on high-level management roles within our company:

We believe that each of these potential candidates possesses the skills and expertise necessary to help drive our business forward. As we continue to grow, we may expand our management team to include additional roles such as a financial analyst or human resources manager.

Management Team Gaps

At this time, the management team for the Dairy Shop Business Plan does not have any significant gaps. However, as the business grows and expands, there may be a need for additional staff members with expertise in areas such as marketing, bookkeeping, and logistics. These positions will be filled through a rigorous hiring process designed to ensure that the new team members share the values and vision of the business.

Personnel Plan

Running a Dairy Shop effectively will require a team of knowledgeable and friendly staff. The following table outlines potential positions and responsibilities:

Company History and Ownership

The Dairy Delight Shoppe is a startup dairy shop business planned in the US, scheduled to open in 2023. The idea for the business was conceived by the founders, Jane and John, who are passionate about dairy products and wanted to bring high-quality, locally sourced and organic products to the community. Both founders have extensive experience in the food industry, with Jane specializing in product development and John in business management.

As the founders began to plan the business, they enlisted the expertise of a team of professionals, including a dairy consultant, an accountant, and a lawyer, to ensure that the business was planned efficiently and in compliance with regulations. The team developed a comprehensive business plan, which included detailed market research, financial projections, and a plan for sourcing products.

The Dairy Delight Shoppe will be privately owned by the founders, who will oversee store operations and management. The founders will work closely with a team of knowledgeable staff members to ensure that customers receive exceptional service and have access to unique and high-quality dairy products.

As part of our management and organization strategy, we have developed a detailed roadmap of specific goals and objectives we plan to achieve. These milestones will help us manage and steer our business effectively. Here are some of the key milestones:

Key Metrics

Financial plan and metrics, financial plan and metrics: sales forecast.

Here is our projected sales forecast for the first three years of operation (2023, 2024, 2025), broken down by product categories:

We anticipate a steady increase in sales over the first three years of operation, with an estimated revenue stream of $450,000 in the first year and 15% annual growth in the following years. Our projections are based on market research, analysis of local competition, and consumer demand for quality dairy products.

The following tables outline the expected and incurred costs necessary to start and operate our dairy shop:

Startup Costs

Operational expenses.

Note: These projections are based on estimates and are subject to change based on market conditions and other factors.

Projected Profit and Loss

Here is a three-year profit and loss statement for Dairy Delight Shoppe:

Based on our financial projections, we anticipate a steady increase in revenue over the first three years of our business. We will maintain a gross margin percentage of 55% as we expand our product offerings and increase sales. While our expenses will rise as we grow, our profits will also increase, ultimately resulting in a projected profit of $171,925 by 2025.

Projected Cash Flow

Below is the projected cash flow statement for the Dairy Delight Shoppe for the next three years (2023-2025), representing cash inflows, cash outflows, net cash flow, and cumulative net cash flow:

The projected cash flow statement indicates that in the first year, the Dairy Delight Shoppe will generate total sales revenue of $800,000. The second and third years are expected to witness a revenue growth rate of 15%, resulting in an inflow of $920,000 in the second year and $1,058,000 in the third year. The total outflow in the first year is projected to be $714,000, which will include the cost of sourcing products, store inventory maintenance, staff salaries, and marketing expenses. The outflow will increase slightly for the next two years as the business grows, reaching a total of $852,500 in year three. The net cash flow will be positive throughout the three-year period, increasing cumulatively to $424,100 by the end of year three.

Projected Balance Sheet

Here is a three-year projection of the Dairy Shop's balance sheet, outlining the categories for assets, liabilities, and equity in the form of an HTML table:

The projections show steady growth in assets, decreasing liabilities, and increasing equity over the next three years. The Dairy Shop's financial plan and metrics include ongoing monitoring and adjustments as needed to ensure financial stability and success.

Our Dairy Shop will require a team of knowledgeable and friendly staff to provide exceptional customer service. Initially, we plan to hire one full-time store manager and two part-time clerks. As our business grows, we will look to hire additional staff to handle the increased demand. The compensation will be competitive with the industry standards and will include a healthcare plan, paid time off, and a profit sharing program to incentivize employees to work efficiently. Our staff will have a crucial role in maintaining the quality of our products and providing personalized recommendations to customers. They will also be responsible for inventory management and ensuring that the store is always well-stocked. We believe that our employees will be a key component of our business operations, and we will invest in their training and development to enhance their skills and expertise in the dairy industry.

Use of Funds

Below is an explanation of how the funds will be used to kick-start the Dairy Delight Shoppe:

The initial seed investment of $250,000 will be used for inventory and equipment purchases, leasehold improvements to the store, and marketing and promotions to create awareness in the community. Funds will also be used for salaries and legal and licensing fees. The projected expenses in the first year are estimated to be $270,000, and we anticipate generating a revenue stream of $800,000 in that same year.

Exit Strategy

Our long-term goal is to expand our business and eventually sell it to a larger company, which would provide us with a significant return on investment. In the meantime, we recognize the importance of building a loyal customer base and creating a strong brand reputation in the local community. If the opportunity arises, we may consider passing the business along to a family member or trusted employee who shares our vision and values.

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What’s next for dairy?

Consumer behavior in an era of mission-driven and price-sensitive purchasing has caused uncertainty for dairy, as for most consumer packaged goods (CPG) companies. Supply- and value-chain disruptions have compelled the sector to manage complexity and higher costs.

The industry has proven its resilience and ability to adapt creatively, and its confidence is growing. New realities will continue to challenge the industry—from inflation, to fluctuations in demand, to labor shortages and logistical bottlenecks. To maintain profitable margins in 2022 and beyond, close attention must be paid to evolving consumer and economic trends.

In this article, we look ahead, considering ways to guide the industry in 2022 and beyond. We base our insights and recommendations on market observations and research, a September 2021 proprietary survey of US CPG consumers, an October 2021 proprietary survey of dairy executives, and 20 in-depth interviews with United States-based CEOs and senior dairy executives in the fourth quarter of 2021.

Consumer impulses and market-shaping trends

A surge in demand for dairy products in 2020 improved the overall economic performance of the industry in the midst of great challenges. In contrast, 2021 saw the stabilizing of demand and the emergence of new growth inhibitors. As industry leaders plan their consumer-facing and internal strategic approaches for the future, certain market-shaping trends will be critical.

The last couple of years have significantly altered how consumers shop for CPG goods. Most metrics of consumer behavior (such as confidence and price sensitivity) have improved since last year but are still up from 2019 levels. For example, 36 percent of consumers cut back less on spending in 2021, compared to 41 percent in 2020 (exhibit). However, today’s levels of cutting back are 9 percent higher than in 2019. Similarly, 45 percent of consumers report paying attention to prices in 2021, compared to 51 percent in 2020 but 29 percent prior to the pandemic. 1 Global Consumer Survey 2021

Consumers are exhibiting a range of sometimes conflicting impulses. They are both more likely to purchase less expensive products—with trade-off rates 2.3 times higher in 2021 than 2019—and to pay premiums on company attributes: 59 percent are willing to pay more for healthier products and 54 percent for better animal welfare, for example. 2 Global Consumer Survey 2021

Against this backdrop, several key consumer themes are driving major headwinds and tailwinds for the industry:

• Commitment to sustainability , especially reducing the carbon footprint, is a company value that half of consumers are willing to pay more for in 2021. Of those consumers who switched to more expensive dairy brands, 22 percent report doing so for sustainability reasons. 4 Global Consumer Survey 2021 This indicates accelerated appreciation for dairy as a sustainable category, and recognition of how the industry has embraced green practices. That said, dairy production makes an undeniable contribution to greenhouse-gas emissions. It is crucial that the industry continue investing in areas such as responsible waste disposal, water and energy management, recyclable packaging, and renewable energy. It is also important that, where possible, dairy leaders support farmers in adopting green practices.
• Health and wellness: This year, four in ten consumers who purchased more dairy alternatives than last year did so based on perceived health benefits, a two percent decrease from 2020. That said, health and wellness remain key drivers for choosing dairy alternatives, with half of consumers reporting “less fat” and “no artificial ingredients’ as important characteristics; nearly half list “enriched” as another desirable feature. 4 Global Consumer Survey 2021 Leaders should continue strengthening the narrative of dairy’s many attributes: new product lines may usefully position dairy as a competitor rich in protein, nutrients, and vitamins.
• Brand experimentation: Like most CPG products, dairy is vulnerable to brand experimentation. Loyalty shake-ups appear here to stay, with seven percent more consumers changing brands in 2021 than in 2019. 5 Global Consumer Survey 2021 Of the two in five consumers who report trying a different brand, and of the 34 percent who report trying a different retailer, store, or website, over 80 percent intend to continue with those shopping changes. 6 COVID US Consumer Pulse Survey 2021. Investment in brand differentiation, from seasonal ice-cream flavors and indulgent dairy desserts to layered yoghurt and specialty cheeses, can uplift brand propositions and attract new consumer groups.

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Remaining resilient in the face of inflationary pressures.

Nearly half of executives surveyed expect more than five percent revenue growth over the next three years, while six in ten saw increased margins over the last 12 months. 7 COVID US Consumer Pulse Survey 2021. However, there are three shadows that loom over this optimism: labor shortages, freight disturbances, and input-cost escalations. Major shocks incited by the pandemic, as well as climate disruptions, contributed to a perfect storm, allowing inflationary pressures to hinder the dairy industry’s access to workers, shipping lines, and commodities.

• Labor shortages: Currently, the labor market is undergoing the highest supply-and-demand pressures since the Great Recession. Job openings are at a record high, 41 percent above pre-pandemic rates, and these rates will likely continue to outpace the rate at which unemployment is dropping. 8 MGI US Labor Market Constraints 2021. Within dairy, the tighter and more competitive funnel for labor in 2021 is evident in high employee attrition and wage costs. Dairy manufacturing and processing plants are operating, on average, with 11 percent of their target labor force unfilled. Executives also report wage-cost increases of 11 percent in 2021, coupled with higher signing bonuses, expanded benefits, and greater competition for hiring. 9 IDFA Member Survey 2021. Over half of surveyed executives are committed to implementing permanent hybrid options. Many are also considering how to utilize flexible hours, days, and geographies, as well as leadership training and quicker promotions, to attract and retain a vibrant workforce.
• Freight disturbances: The past two years marked a major reconfiguration of the freight landscape, with sea- and land-freight prices increasing in 2021 by up to 400 percent and 25 percent respectively across industries. 10 Baltic Sea Freight Exchange. What this means for the dairy industry ranges from longer lead times, to skyrocketing prices for simple, necessary goods such as valves. One hopeful projection is that sea-freight cost hikes, worsened by port congestion and decreased availability of ships and containers during the peak of COVID-19, will stabilize in the short term. This will ease the burden for dairy companies who source or deliver goods internationally. On the other hand, e-commerce penetration and fewer available truckers render land-freight challenges more permanent. Executives are already exhibiting their adaptability in these complicated conditions, with nearly 100 percent having changed suppliers in 2021. 11 IDFA Member Survey 2021.
• Input-cost escalation: Some of the major consequences of labor and freight disruptions have been limited supply, stalled distribution, and cost elevation of hard and soft commodities, from feed and chemicals to packaging materials and energy. The drivers of such volatile inflationary pressures are likely to subside within the next 6–12 months, but uncertainty due to structural increases in land-freight prices could complicate the recovery. In every week of 2021, according to dairy executives, a crucial input was short, out of stock, or threatened. Executives report input costs increasing, on average, by nearly 20 percent, and up to 30 percent in some hard commodity categories, resulting in moves to rationalize stock-keeping units (SKUs), eliminate product lines, and limit production. 12 IDFA Member Survey 2021.

How can the dairy industry prepare for the future?

Resilience for the dairy industry will depend on successful business-model adaptation, especially in terms of attracting labor, rethinking shipping capabilities, and passing on higher input costs where possible. It is important to consider what will soon be table stakes across the dairy industry, and what will elevate companies as leaders in the field.

In both the short and medium term, dairy executives can take various strategic actions to engage with consumer trends: improving pricing strategies to ensure that the company’s value proposition remains relevant to customers in inflationary times; and reformulating, diversifying and differentiating products to target consumer preferences and more attractive segments. The sooner companies focus on better understanding the drivers of customer loyalty, experimentation, attrition and churn, using data and analytics, the sooner they can set a virtuous growth cycle in motion.

Finally, the current attrition of talent is likely to continue; it will be important to elevate and strengthen the company value proposition for employees as well, becoming an employer of choice—from HQ to plants, warehouses and offices.

Christina Adams is a partner in McKinsey’s New York office, where Charlotte Soehner is a consultant; Ludovic Meilhac is a partner in the Stamford office; and Roberto Uchoa is a senior partner in the Chicago office.

The authors wish to thank Melanie Lieberman for her contributions to this article.

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How To Start Dairy Business In India? [Business Tips & Steps]

Table of Contents:

1. Is Dairy Business Profitable?

2. the market of the dairy business, 3. how to start dairy business, 4. dairy business plan, 5. which animal to select cow or buffalo, 6. dairy business in india- the legal requirement, 7. how can i get a dairy loan from nabard, 8. key takeaways.

Starting a dairy farm is ordinarily referred to as 'an all-season opportunity' as there is a steady demand for milk and milk products in India or anyplace in the globe. It demands 14 to 18 hours per day towards the business. Milk production in India is always on a high with over 3% – 4% increase each year.

For all these reasons, the dairy farming business is emerging as a thriving market for business people. The operation of a dairy farm is an amalgamation of extensive efforts, a significant amount of time, and useful resources. Along with these come a multitude of exercises such as cleaning the farm, management of sheds, feeding the cattle, or even the washing and milking of animals. Let's understand how you can get started with one.

So who are the consumers of the dairy products if you are to start the dairy business? The study of Income groups, geography, and whether household types are nuclear or joint family is necessary to identify various categories of highest-selling dairy products. Also, pertinent questions like a farm of cow dairy or that of a buffalo dairy will take us to the study of the consumption patterns and demand of the market. The buffalo milk has higher fat than that of cow milk.

Again, many families in India boil milk despite milk being pasteurised to extract the 'Malai' out of the milk and prepare ghee at home. This is economical with the added benefit of consuming homemade ghee. But again there are areas in India where there is a high density of nuclear families and they have a high disposable income. These families will favour buying low-fat milk and they will afford a premium quality of cow milk. Again, regions in India with a higher population density of children who are less than 10 years of age will show higher demand for the category of A2 desi cow milk as it is comfortable to digest.

Let's understand what a Dairy Business plan consists of First is the introduction which outlines the nature of the business, its scope and objectives, the principal problems and the financial summary. The Mission, vision and objectives of the company contain the goals of the dairy business like producing the best quality milk or products or providing customer satisfaction by giving value for money.

The location details and the history of the company: It commonly consists of data linked to where the company is situated in a particular region. Details of the area whether owned, rented or leased should be included. The details of the cattle and farm with more information about the equipment: Data of complete details of total cattle used in the business and the different varieties of equipment acquired with their billing details are also important.

Marketing Strategy of the dairy business- The plan needs to have every information about different business proposals, marketing plans, commercials, new investments to be initiated and details of campaigns of the brand. Execution of the Plan- This should describe business plans concerning its implementation and management with forecasted timelines for fulfilment. Forecast of goals for the subsequent five years, with yearly analysis and practical information and details of a total of the permits and licenses are required to start this business.

Also Read: Best Milk Brands in India

So let's have a look at the components of the dairy farming business which are to be utilised before and after starting the business:

• Land: those who own the farm are required to keep cultivated fields or land for producing fodder yields for the cattle. Its size depends on the total number of cattle which are kept. Normally, 1 acre of land is adequate to feed 7 to 10 cows.
• The required breed of cattle and their vaccination : For more milk, the cattle breeds are required to be selected well. For disease control of cattle and to protect their health, a proper vaccination schedule needs to be followed.
• Shed: It is a covered area in the farmland to be built before taking in cattle; this is where the cattle are to be kept.
• Cattle fodder and water: These are to be kept in abundance, as water is required for the growth of green fodder and cattle nourishment.

Cows of good quality cost around Rs.1500 to Rs.2000 per litre of milk production per day. Cows breed frequently giving one calf every 13-14 months in the interval. Being more docile, they can be managed easily. Holstein and Jersey's crosses have well accustomed to the Indian climate. The fat percentage of cow's milk is lower than the Buffaloes. In India, there are good buffalo breeds like Murrah and Mehsana. Buffalo milk has more requirements for producing butter and butter oil (Ghee).

Buffalo milk is also favoured for preparing tea. Again, buffaloes can be kept on more coarse crop residues, thus reducing feed cost. Buffaloes require a cooling facility. Following the Indian situation, a dairy farm should consist of at least 20 animals like ten cows and ten buffaloes. This strength can comfortably go up to 100 animals in the proportion of 50:50 or 40:60. Post that reviewing your strength and market potential required.

Also Read: Best Skimmed Milk Brands in India

It varies across states depending on whether the business also intends to process milk and manufacture products. For a normal individual dairy farm, the first point of contact is the local area veterinary and dairy development department. If your farm is a registered dairy co-operative society, then no other government authority is required to be contacted. License is from veterinary or related officers of municipality, corporation, or local panchayat. If it's a large farm, then permission may be required from the pollution control board. The standards are BIS (BUREAU OF INDIAN STANDARDS) in connection with a dairy farm. These include:

• BIS IS 11799:1986 (R2002): for Cattle Housing In Rural Areas
• BIS IS 11942:1986 (R2002): for Gaushalas and Other Organized Milk Producers
• BIS IS 12237:1987 (Reaffirmed 2004): for a loose housing system for animals.

Up to 33% Subsidy on Loans which can be Rs. 7 Lakh for Opening Dairy Farm. The National Bank for Agriculture and Rural Development (NABARD) initiated a subsidy scheme under Dairy Entrepreneurship Development Scheme (DEDS) provides farmers with benefits in getting subsidies on dairy farming loans through approved banks.

Farmers can get a 33.33% subsidy of the entire project cost on dairy farming loans amounting up to Rs. 7 lakh by visiting the approved Regional Rural Banks (RRBs). Or the commercial and co-operative banks. The applicants can also gather all necessary information related to subsidy and loan facilities from the nearest bank's representative.

It is not child’s play to maintain a cattle farm. Yet with much zeal and technology at hand, it can yield profits. We should be prepared for a few challenges like cattle breeding, and the availability of milk which is dependent on nature; sometimes these factors can be beyond our control. Alert, hardworking, and responsible managers can do magic. Quality control is also necessary at every step of production.

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Q. How much does it cost to start a dairy farm in India?

Ans- To start a dairy business in India , investment costs can range anywhere between 10 to 20 Lakh Rupees if you want to establish your dairy business plan in a rural, small-town or urban area of India.

Q. How do I start a dairy business?

Ans- Follow these steps to understand how to start a dairy business in India:

• Choose a Good Location
• Choose the type of cow or buffalo
• Register your dairy business with respective authorities
• Get all your licences and permits
• If you're farming with cattle, rent or buy the necessary types of equipment
• Create a market strategy for your target customers
• Manage your Finances/Investments

Q. Is dairy business profitable in India?

Ans- Since ancient times, dairy farming and business have existed in India as one of the most in-demand businesses. Apart from standing straight to the test of time, dairy farming is a safe and profitable business in India.

Q. How many cows do you need to start a dairy farm?

Ans- A minimum of 20 animals i.e. 10 cows and 10 buffaloes is needed to start a dairy business in India. The strength will differ as your business expands and you can equalise the animals' ratio as per your business's demands and needs.

Q. Which is the biggest dairy farm in India?

Ans- Bhagyalaxmi Dairy Farm is the largest dairy in the world. Located in Pune, Maharashtra, India has the world's largest dairy farm and is also the biggest milk producer.

Q. What is the full form of Amul?

Ans- The full form of Amul is Anand Milk Union Limited.

Q. How safe is dairy business?

Ans- As dairy farming is high in demand and eco-friendly plus needs low skilled labourers, it is a very safe business in India. Since the dairy market is active all around the year, the location selection doesn't remain a constraint anymore. It needs a low amount of investment, and the cow dung produced by the animals can be used to manufacture organic manure and also sent to biogas plants for production purposes.

Q. What are the legal requirements for setting up of dairy farm?

Ans- The legal requirements for starting a dairy business in India are:

• You need a minimum of 3000 square feet on land to accommodate at least 20 animals.
• Before expanding to 100 animals you should check your market potential.
• For a dairy farm loan, you will need- Aadhaar Card, voter id, driving license, and PAN Card.
• Address proof like- Utility bills, Aadhar and ration card.
• Past 6 months salary slip
• Passport size photographs
• Registration proof of dairy business

Q. How many acres do you need for a dairy farm?

Ans- If you go as per the thumb rule of dairy farming, a decent space of 1.5 to 2 acres should be good enough to start a dairy business in India . You also need to keep some land aside for fodder cultivation depending on soil type, rainfall and irrigation for approx 10 cows in the beginning.

Q- Cows of which breeds are used in India for more milk?

Ans: Tharparkar, Sahiwal, Red Sindhi, and Gir.

Q- What is the production capacity of milk by jersey cow each day?

Ans: 30 to 35 litres per day and a yearly average of 5000 to 8000 litres.

Q- How many calves can be grown in a year?

Ans: For daily production of milk, the minimum number of calves is one as they give birth in 12 to 14 months. A cow's life span is 6 to 8 years, so it can give birth to 4 to 6 calves.

Q- What are the different types of buffaloes that can be used?

Ans: Jaffarabadi, Murrah, Mehsana, Nil Ravi, Haryana, Surti, and others.

Q- How much does it take to feed daily a cow in a year?

Ans: Though it depends upon the quantity of milk produced, yet the cost for every 20 litres of milk production for a cow weighing 500 kg, is between Rs 250 to 500.

Sukanya Mukherjee

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