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Elon Musk

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About The Book

About the author.

Walter Isaacson

Walter Isaacson is the bestselling author of biographies of Jennifer Doudna, Leonardo da Vinci, Steve Jobs, Benjamin Franklin, and Albert Einstein. He is a professor of history at Tulane and was CEO of the Aspen Institute, chair of CNN, and editor of Time . He was awarded the National Humanities Medal in 2023. Visit him at Isaacson.Tulane.edu.

Product Details

  • Publisher: Simon & Schuster (September 12, 2023)
  • Length: 688 pages
  • ISBN13: 9781982181284

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Raves and Reviews

Shortlisted for the Financial Times and Schroders Business Book of the Year "Whatever you think of Mr. Musk, he is a man worth understanding— which makes this a book worth reading." — The Economist "With Elon Musk , Walter Isaacson offers both an engaging chronicle of his subject’s busy life so far and some compelling answers..." — Wall Street Journal "Walter Isaacson’s new biography of Elon Musk , published Monday, delivers as promised — a comprehensive, deeply reported chronicle of the world-shaping tech mogul’s life, a twin to the author’s similarly thick 2011 biography of Steve Jobs . Details ranging from the personally salacious to the geopolitically volatile have already made the rounds — the rare example of a major book publication causing a news cycle in its own right...What Isaacson’s biography reveals through its personalized lens on Musk’s work with Tesla, SpaceX, OpenAI, and more is not only what Musk wants, but how and why he plans to do it. The portrait that emerges is one that resembles a hard-charging, frequently alienating Gilded Age-style captain of industry, with a particular fixation on AI that ties everything together....Isaacson’s book is like a decoder ring, tying the mercurial Musk’s various obsessions into a coherent worldview with a startlingly concrete goal at its center." — Politico "[The book] has everything you'd expect from a book on Musk—stories of tragedy, triumph, and turmoil.... While the stories are fascinating and guaranteed to spark a mountain of coverage, founders and entrepreneurs will also unearth valuable lessons." — Inc. "Isaacson has gathered information from the man’s admirers and critics. He lays all of it out.... The book is bursting with stories....A deeply engrossing tale of a spectacular American innovator. " — New York Journal of Books "One of the greatest biographers in America has written a massive book about the richest man in the world. This fast-paced biography, based on more than a hundred interviews...[is] a head-spinning tale about a vain, brilliant, sometimes cruel figure whose ambitions are actively shaping the future of human life." —Ron Charles on CBS Sunday Morning "A painstakingly excavation of the tortured unquiet mind of the world’s richest man… Isaacson’s book is not a soaring portrait of a captain of industry, but rather an exhausting ride through the life of a man who seems incapable of happiness." — The Sunday Times "An experienced biographer’s comprehensive study." —The Observer "Walter Isaacson’s all-access biography… Its portrait of the tech maverick is fascinating." —The Telegraph "Isaacson boils Musk down to two men… the result is a beat-by-beat book that follows him insider important rooms and explores obscure regions of his mind." —The Times

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  • Print length 688 pages
  • Language English
  • Publisher Simon & Schuster
  • Publication date Sept. 12 2023
  • Dimensions 15.56 x 4.83 x 23.5 cm
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  • Publisher ‏ : ‎ Simon & Schuster (Sept. 12 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 688 pages
  • ISBN-10 ‏ : ‎ 1982181281
  • ISBN-13 ‏ : ‎ 978-1982181284
  • Item weight ‏ : ‎ 1.02 kg
  • Dimensions ‏ : ‎ 15.56 x 4.83 x 23.5 cm
  • #3 in Computing Industry History
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About the author

Walter isaacson.

Walter Isaacson is writing a biography of Elon Musk. He is the author of The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race; Leonardo da Vinci; Steve Jobs; Einstein: His Life and Universe; Benjamin Franklin: An American Life; The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution; and Kissinger: A Biography. He is also the coauthor of The Wise Men: Six Friends and the World They Made. He is a Professor of History at Tulane, has been CEO of the Aspen Institute, chairman of CNN, and editor of Time magazine.

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  • Publisher ‏ : ‎ Simon & Schuster UK; 1st edition (12 Sept. 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 688 pages
  • ISBN-10 ‏ : ‎ 1398527491
  • ISBN-13 ‏ : ‎ 978-1398527492
  • Dimensions ‏ : ‎ 15.29 x 3.51 x 23.39 cm
  • 3 in Computer Scientist Biographies
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About the author

Walter isaacson.

Walter Isaacson is writing a biography of Elon Musk. He is the author of The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race; Leonardo da Vinci; Steve Jobs; Einstein: His Life and Universe; Benjamin Franklin: An American Life; The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution; and Kissinger: A Biography. He is also the coauthor of The Wise Men: Six Friends and the World They Made. He is a Professor of History at Tulane, has been CEO of the Aspen Institute, chairman of CNN, and editor of Time magazine.

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Customers say

Customers find the writing style very well written, with outstanding insight into an incredible flawed individual. They also describe the reading experience as worthwhile and well-paced. Readers also describe it as a brilliant biography that reveals the character and personality behind the man.

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Customers find the book a worthwhile read, with sharp, short chapters that keep them engrossed. They also say the author is brilliant and detail-oriented.

"...The answer is no of course not.So fantastic book , interesting subject, learned a great deal and I will NEVER, EVER buy a Tesla...." Read more

"... Worth the read , the SpaceX and Tesla journey are awesome." Read more

"...I thought that it might be heavy going, but it was just a fascinating read about a genius of our time...." Read more

"What a very interesting book . It reveals the real Elon Musk" Read more

Customers find the book to be an outstanding insight into an incredible flawed individual. They also say it's inspiring, and mention that the author is a super smart person.

"...So fantastic book, interesting subject, learned a great deal and I will NEVER, EVER buy a Tesla. I would not give that man a penny of my money." Read more

"A brilliant overview of a brilliant mind !" Read more

"...The book enables you to achieve an increased understanding as to what motivates Musk and what he has achieved (which is very, very impressive)...." Read more

"...However, some of the behind the scenes content was really interesting ...." Read more

Customers find the writing style very well written, informative, and revealing.

" Extremely well written and such an amazing story about someone who just keeps pushing boundaries no matter what...." Read more

"...book reviews, I just know when I've enjoyed a book and this was well written , that even this little old lady could understand and quite frankly not..." Read more

"...The book is a series of easy-to-read vignettes and whilst there are a few themes that run through it, like Musk's relationship with his father and..." Read more

"...A well written and fast paced thriller to rival the real life version" Read more

Customers find the biography fascinating and concise, offering a well-paced journey through Musk's life.

"Extremely well written and such an amazing story about someone who just keeps pushing boundaries no matter what...." Read more

" Great read on an individual who refuses to accept the status quo...." Read more

"This is a fantastic biography of a great man of our modern times and the future of humanity!..." Read more

"...His concise storytelling offers a well-paced journey through Musk’s life...." Read more

Customers find the pacing of the book to be wonderful. They say the short, sharp chapters keep them engrossed.

"...With short chapters , the reader certainly can make fairly quick progress in a sitting...." Read more

"...The book moves at a pace , with short, sharp chapters which keep you engrossed...." Read more

Customers find the plot of the book short, sharp, and engrossing.

"...Isaacson’s narrative style kept me hooked , making it hard to put the book down...." Read more

"...The book moves at a pace, with short, sharp chapters which keep you engrossed ...." Read more

""Elon Musk" by Walter Isaacson is a captivating and inspirational biography that brilliantly captures Musk's incredible journey, from his humble..." Read more

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Book review: walter isaacson’s fascinating ‘elon musk’.

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At a retreat over the summer, one of the attendees was rather rich and rather famous in the technology space. Having made enormous sums of money in a variety of startups and corporate settings, this entrepreneur had started all over yet again.

My question to him was if he still had the energy to pursue the impossible when failure to achieve it would in no way shrink his own living standards, along with those of his family. He well understood the question, only to comment that one reason he accepted venture capital funding (despite not needing it) was to keep the outside pressure on him. It wasn’t exactly the same as being in full start-up mode, but as close as someone worth hundreds of millions could approximate.

This conversation came to mind quite a lot in reading Walter Isaacson’s excellent new biography of Elon Musk, appropriately titled Elon Musk . Long after Musk’s fortune (one measured in hundreds of billions) was of the world’s greatest variety, Musk was (and still is) acting like Alabama coach Nick Saban at the end of championship games that his team has already won: stern, uncompromising, unrelenting. Yelling .

In Musk’s case, he somehow finds the time to direct herculean energy to companies that include Tesla, SpaceX, Solar City, Neuralink, the Boring Company, a robot company bent on creating humanoids (Optimus), throw in Twitter, etc. etc. etc. Back to this review’s introduction, at one point Isaacson (he shadowed Musk for two years) found himself at an Optimus meeting during which a frequently dissatisfied Musk told his employees to “Pretend we are a startup about to run out of money.” Well, yes. If Musk’s ambition, like that of the unnamed entrepreneur, were beaches and splendor, then we wouldn’t be reading about him. For Musk it’s about creating things against all odds. A major reason he’s very rich has to do with the fact that he’s always in start-up mode .

Musk needs to operate on the proverbial edge. As he explained it to Isaacson in 2021, “When you are no longer in a survive-or-die mode, it’s not that easy to get motivated every day.” In Musk’s case, it seems he’s always putting the proverbial chips on the table. He put his first $13 million from Zip2 into what became Paypal, the $250 million from Paypal was directed to SpaceX ($100 million) and Tesla ($70 million) among others, only for those two alone to nearly bankrupt him. Capital gains provide him with the means to continually pursue the impossible.

It brings up two points that can’t be made enough. To read Isaacson, along with past Musk biographers like Ashlee Vance and Jimmy Soni , is to see just how impressively foolish is the Federal Reserve, “easy money,” “costless capital” narrative that pundits from both sides of the ideological spectrum routinely write about in all-knowing fashion. Supposedly cash was “free” from 2009 until recent years. One hopes these always on the sideline commentators pick up Isaacson’s book, or ideally all three. The most persistent theme in each is how Musk has routinely stared death and bankruptcy in the face. Money is never easy .

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Hopefully from this simple realization they’ll also happen on another truth: not only can the Fed not create credit, it also rather crucially cannot create time . At one point in the midst of Musk’s Twitter acquisition, and while in conversation with Isaacson, this singular individual juggling multiple companies and multiple kids, admitted that “I think I just need to think about Twitter less. Even this conversation right now is not time well spent.” Musk clearly wasn’t insulting Isaacson. At the same time, imagine what a day is like for Musk. One guesses is that following him would exhaust the follower. It’s a quick hint to Isaacson that a book about what it was like to shadow Musk might actually be more interesting than the book about his subject. And that’s saying something.

Needless to say, Musk doesn’t nor can he waste time. There’s the famous Brian Billick (Super Bowl winning coach of the Baltimore Ravens) quip about arriving for work a half hour before Jon Gruden says he does, and more broadly about how NFL coaches have a tendency to claim an overused sofa at team offices. Is this true, or is some of this just talk? In Musk’s case, his shadow confirms the 7-day weeks, sleeping on the factory floors, plus in the words of Musk, the expectation that he would “pull a rabbit out of the hat” over and over again, as the norm. Not only is capital never cheap or “costless” as the simpleminded claim, neither is time. Musk’s is spoken for. Economic growth is a consequence of indefatigable people being matched with capital. The Fed’s influence could not be overstated enough.

So is education and its value overstated. Isaacson reports that the principal at Musk’s elementary school in South Africa thought he was retarded. Musk himself looks back on school and comments that “I wasn’t really going to put an effort into things I thought were meaningless.” After which, what could Musk’s teachers and future professors teach him? Isaacson reminds readers with some regularity that Musk had designs on changing humanity through “the internet, sustainable energy, and space travel.” It all reads as ho-hum now in a sense, but it’s ho-hum because people like Musk have, or soon will, achieve their once ridiculed goals.

Indeed, in a book full of classic re-tells of business stories, Isaacson writes of Kimbal Musk (Elon’s brother) meeting with the head of The Toronto Star about Zip2’s (Zip2 Musk’s first startup, a searchable database of companies married to mapping capabilities), only for this seasoned executive to ask him “Do you honestly think you’re going to replace this?” “This” was a thick Yellow Pages book…

Of course, this is what the wealth unequal do, and more important it explains how they become wealth unequal in the first place: they pursue notions of commerce that, if they’ve actually been thought about by established businesses or businessmen, they’ve been ridiculed. Entrepreneurs like Musk don’t meet needs, rather they lead them. Which is another reason to be grateful for rich people. Absent them, how would the most ridiculed ideas be given a chance to succeed?

As readers know, or should know, Musk’s career has been defined by achieving in the face of enormous skepticism. Only the rich have the means to lose money on business ideas that are viewed as outlandish. Musk is both a doer and investor, which says so much.

Having made $21 million on Zip2, Musk directed $13 million of it to what became PayPal. Musk, Peter Thiel, Max Levchin and the other free thinkers at PayPal were literally trying to digitize banking and payments at a time when something north of 90% of all transactions were still completed via U.S. Mail. Isaacson writes that Musk earned $250 million in the sale of PayPal, a company that at present has a $59 billion valuation. At times it’s been higher than $300 billion. Shout it from the rooftops that the unequal get that way by leading us in directions we never knew we wanted, but that we wouldn’t return from.

Having made $250 million, Musk put the proverbial chips on the table again. One of his ventures was a $70 million investment in Tesla. Isaacson notes that Michael Moritz, one of the world’s greatest VCs, explained to Musk while turning him down for funding that “we’re not going to compete against Toyota,” that the whole Tesla concept was “mission impossible.” At present, Tesla’s market valuation at $743 billion is more than double that of Toyota’s. Sometimes investors focused on investing in the impossible pass on what exceeds the bounds of impossible. A $743 billion valuation is all the evidence one need of just how much Musk reaches when he gets to work.

Crucially, it’s more than that. In thinking about how many times Tesla nearly went bankrupt (Isaacson writes of how Musk’s second wife’s family – Talulah Riley – literally offered to mortgage their house to help Musk with several hundred thousand dollars – he wouldn’t allow it), it’s difficult to forget the ridicule formerly endured by Jeff Bezos. An appearance on The Tonight Show with Jay Leno comes to mind, during which Amazon’s lack of profitability became a laugh line for the host as Bezos squirmed uncomfortably. In Musk’s case, it was more than endless laughter about his electric car company. It’s instead Isaacson’s anecdote about how by 2018, “Tesla had become the most shorted stock in history.” Shorting is a crucial driver of market progress, and also the riskiest market speculation of all. This is how deep-seated skepticism about Musk formerly was. Even the smart money thought his ideas were completely nuts.

That so many were so short Tesla shares requires mention in concert with Musk’s present status as the world’s richest man. A major driver of his wealth has come from the run-up in Tesla shares. As Isaacson explains it, around the time that the world’s most prominent “short” (Jim Chanos) “declared that Tesla stock was basically worthless,” Musk “made the opposite bet. The Tesla board granted him the boldest pay package in American history, one that would pay him nothing if the stock price did not rise dramatically but that had the potential to pay out $100 billion or more if the company achieved an extraordinarily aggressive set of targets, including a leap in the production numbers, revenue, and stock price.” It was an all-or-nothing bet on himself, and Musk bet correctly. Just as money is never “easy,” neither is wealth creation. Musk’s wealth is born of miracle after miracle. And it’s also a consequence of a relentless of focus on costs.

In thinking about costs, to read Isaacson’s book is to be reminded of why, when politicians claim they’ll run the government like a business, they’re lying . For one, governments aren’t in the business of innovation, of offering something better or all new. Really, who if they have a good idea would hatch it in government? From there, governments are never in “survive-or-die” mode simply because they can always count on inflows from those in actual business world, including Musk. According to Isaacson, Musk himself is a major benefactor of the federal government. In 2021, his tax federal bill was $11 billion, the largest in history.

Back to government and business, Isaacson’s book really hums when he writes about Musk’s focus on costs. With the SpaceX rockets, Isaacson notes that Musk “did not try to eliminate all possible risks,” and he didn’t because he couldn’t do so while also aiming to be the low-cost provider of rockets into space. In which case, Musk was and is always looking to get rockets into space with fewer and fewer expensive inputs. In Musk’s words, “If we don’t end up adding back some parts later, we haven’t deleted enough.” And while Boeing’s space business employs 50,000, Isaacson indicates that it’s 500 at SpaceX. These are but two of many reasons that SpaceX is such a bargain for the federal government. Though wise minds can argue the good or bad of a “U.S.” space program, they can’t pretend that Musk is some kind crony ripping off the taxpayer.

This is important, particularly considering the desire of libertarians over the years to claim that Musk is a “crony capitalist.” Libertarians in particular would gain so much from reading Isaacson and others. To see how unlikely the success of SpaceX and Tesla were, to see how close Musk came to financial ruin more than once, is to understand that no “crony capitalist” would have ever pursued either venture. As mentioned in the discussion of time, Musk in so many ways has no life so dominated are his days by at least “a hundred command decisions,” decisions that will not infrequently be wrong. SpaceX isn’t a crony exploit when it’s remembered how substantially Musk undercuts the competition, and then the $7,500/car that normally wise free thinkers (I consider myself a libertarian, albeit minus all the world-is-ending pessimism) focus on completely misses the point: if we ignore that every maker of electric cars enjoyed and enjoys the same tax credit per car sold, we can’t ignore Tesla’s strategy, which was “to enter at the high end of the market, where customers are prepared to pay a premium.” In other words, a $7,500 tax credit was meaningless to initial Tesla buyers, but the quality of the car wasn’t. When the Model S won Motor Trend’s 2012 Car of the Year, the vote was unanimous. Libertarians have rendered “crony capitalist” and “rent seeking” meaningless by casting aspersions on seemingly all who allegedly receive government handouts. What they miss is that the problem isn’t crony capitalists, rather it’s a federal government that has its hands in everything.

Isaacson doesn’t spend too much time on the coronavirus crack-up by the political class, but that’s one of the book’s many good qualities. Put another way, the chapters in Isaacson’s accounting of Musk are short. This allows him to touch on all manner of subjects and business happenings, but not so much that the biography is slowed down. There’s a little bit about everything. Still, he spends enough time on the virus panic by the political class to point to Musk’s oh-so-correct assertion that “The harm from the coronavirus panic far exceeds that of the virus itself.” Indeed. The virus had been spreading for months, it had been in the news since early January of 2020, and people were adjusting. Freely. As even the New York Times admitted after politicians panicked, it was in the “red” U.S. states that locked down last in which people were taking the biggest precautions. On the matter of health and living, force is superfluous. At the same time, expert control is the stuff of crises. The experts won. Musk could have seen it coming. Isaacson quotes Musk as observing from “the algorithm” that informs decision-making at his companies that “Requirements from smart people are the most dangerous, because people are less likely to question them.” If there’s one line I would remove from own book about the virus panic (titled, When Politicians Panicked ), it would be the one about how the federal government’s only role in 2020 should have been “be careful.” I was wrong. Freedom, and freedom from the experts, is most important when we know so little about what perhaps threatens us.

Unknown to me until Isaacson’s book is that Musk was a co-founder of OpenAI with Sam Altman. How does he do it!? Disappointing to this non-techie is Musk’s own skepticism and fear of AI. My own view is that precisely because AI will enable machines to surpass humans, the future is amazing. It will be defined by more and more of us working all the time not because we have to (4 and 3-day work weeks will be the future, as I argued in The End of Work ), but because we want to. And we’ll want to because the automation of so much will free us to specialize in wonderful ways. Just as parabolic skis turned intermediates into experts on the slopes, AI will amplify the genius that resides within all of us. Not according to Musk. Isaacson reports that he views AI as “our biggest existential threat.” It doesn’t sound like him.

Musk also fears falling birthrates. That he does contradicts his fear of AI. Think about it. If machines are poised to do and think for us, logic dictates that the babies lucky enough to be coming into the world now will be the productive equivalent of thousands from the past.

Most appealing were Musk’s comments about the why behind his products and services. About the Cybertrucks that many no doubt await, Musk has been clear that “I don’t care if no one buys it,” that “I don’t do focus groups.” Amen. Entrepreneurs once again lead consumer desires as opposed to meeting them.

Most economically informative in a book that could teach economics exponentially better than the textbooks actually used to teach economics, was Musk’s comment to Isaacson that “If you make things fast, you can find out fast.” Please use the latter as a metaphor for the healthy nature of recessions. During recessions, we rush to mistakes because we’re forced to. Recessions are the recovery, contra interventionist politicians who delay the recovery with wasteful spending. Capital is limited as this book makes clear over and over again. How counter to reason and logic that politicians and economists believe government spending is necessary during downturns. Quite the opposite.

Most uplifting beyond the world’s richest man constantly inventing the future is Neuralink, yet another Musk creation. One of the aims of this corporation is to “restore full-body functionality to someone who has a severed spinal cord.”

Are there weaknesses? My take is that the first 100-200 pages of the book didn’t grab as quickly as the final 400 did. There were also odd insertions that don’t indict Isaacson, but do indict the economics of modern publishing. There quite simply isn’t enough editing. After one of the SpaceX rocket crashes on Kwajalein, Isaacson inserted apropos of seemingly nothing that brother Kimbal “tried to cheer everyone up that evening by cooking an outdoor meal.” It read as out of place, and what validates this assertion is that later in the book Isaacson explains that Kimbal’s cooking had periodically calmed corporate nerves before. Eighteen pages later Isaacson wrote of Musk’s 6,000 square foot house in Bel-Air, then in the very next paragraph he writes of a “tender” period in Musk’s marriage to first wife Justine, when “they would walk to Kepler’s Books near Palo Alto, arms around each other’s waists.” The two anecdotes didn’t go together.

Early in the book, Isaacson writes of the first internet boom, “when one could just slap .com onto any fantasy and wait for the thunder of Porsches to descend from Sand Hill Road with venture capitalists waving checks.” Isaacson knows better. He knows better from Musk himself, but also because he’s written so much about Silicon Valley genius. It’s never that easy. That he’s written a book about Musk certifies Musk as a genius, only for Zip2 and PayPal to be created amid the first internet boom. Musk never had it as easy as Isaacson describes it when the internet first became a thing, and he hasn’t had it easy since.

From Isaacson’s wonderful book, readers will understand why Musk hasn’t nor will he ever have it easy. “Fantasy” is difficult, and even more difficult to find financing for. In which case, we can be grateful that Musk’s ambitions are much bigger than money despite money being a highly worthy driver of ambition. Musk really is trying to change the world given his view that the “arteries harden” of civilizations that “quit taking risks.” How fortunate we are to have Elon Musk, how fun it is to read about him, and how exciting if we could know now whom Isaacson will write about ten years from now. If we could know, we would be worth many millions, and perhaps billionaires by the time the book comes out.

John Tamny

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How the Elon Musk biography exposes Walter Isaacson

One way to keep musk’s myth intact is simply not to check things out..

By Elizabeth Lopatto , a reporter who writes about tech, money, and human behavior. She joined The Verge in 2014 as science editor. Previously, she was a reporter at Bloomberg.

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A statue bust of Elon Musk with bird droppings on its forehead over a blue background.

The trouble began days before the biography was even published.

CNN had a story summarizing an excerpt of Walter Isaacson’s Elon Musk that claimed Musk had shut down SpaceX’s satellite network, Starlink, to prevent a “Ukrainian sneak attack” on the Russian navy. The Washington Post followed it up, publishing the excerpt where Isaacson claimed Musk had essentially shut down a military offensive on a personal whim.

This reporting did not pass the smell test to me, and I said so at the time ; I wondered about the sourcing. One of the things that anyone covering Elon Musk for long enough has to reckon with is that he loves to tell hilarious lies. For instance:

  • “Funding secured.” Remember when Elon Musk pretended he was going to take Tesla private and had everything in order, and then whoopsie, that was not at all true ?
  • Tesla share sales. Of course, there’s the time in April 2022 when he sold Tesla shares and said he had no further sales planned , followed by him selling more Tesla shares in August 2022, when he said he was done selling Tesla shares . He sold more shares in November 2022 .
  • Tesla and Bitcoin. Remember when Musk said, “ I might pump but I don’t dump ,” and then Tesla sold 75 percent of its Bitcoin ?
  • The staged 2016 Autopilot demo video. In the demo video, which features the title card “The car is driving by itself,” the car was not driving by itself , Tesla’s director of Autopilot software said in a deposition. Musk himself asked for that copy.
  • The batteries in Teslas will be exchangeable. Refueling your EV will just be a battery swap that will happen faster than pumping gas.
  • The time he said Teslas might fly. I am not making this up . He really said he’d replace the rear seats with thrusters, and journalists spent time trying to figure out what the fuck that meant .

The thing you learn after a while on the Musk beat is that his most self-aggrandizing statements usually bear the least resemblance to reality. Musk says a lot of stuff! Some of it is exaggeration, and some isn’t true at all.

Isaacson’s sweeping 670-page biography has an intense amount of access to the man at its center. The problem is the man is Elon Musk, a guy who in 2011 promised to get us to space in just three years . In reality, the first SpaceX crew launched into orbit almost a decade later. Sure, access is the appeal of the biography — but access gives Musk lots of chances to sell his own mythology.

I wanted to know if Isaacson had done his homework

So when I opened the Musk biography, I wanted to know if Isaacson had done his homework. The first thing I did was flip to the back, where the author lists his sources for the Ukraine thing. They are: interviews with Musk, Gwynne Shotwell, and Jared Birchall (Musk’s body man); emails from Lauren Dreyer; and text messages from Mykhailo Fedorov, “provided by Elon Musk.” Other sources are news articles, one of which was about SpaceX curbing Ukraine’s use of drones . Crucially, though, this article says nothing about Ukrainian submarines — instead, it’s primarily about aerial vehicles.

 In his book, Isaacson writes:

Throughout the evening and into the night, he [Musk] personally took charge of the situation. Allowing the use of Starlink for the attack, he concluded, could be a disaster for the world. So he secretly told his engineers to turn off coverage within a hundred kilometers of the Crimean coast. As a result, when the Ukrainian drone subs got near the Russian fleet in Sevastopol, they lost connectivity and washed ashore harmlessly.

That final sentence is arresting, isn’t it? I could find no support for it in any of the news articles that Isaacson listed as sources for this chapter. There is a Financial Times story that confirms some Starlink outages during a Ukrainian push against the Russians, but it says nothing about drone subs or washing ashore harmlessly. A New York Times article confirms Musk doesn’t want Starlink running drones but says nothing about drone subs.

What could the possible source for this sentence be? In the following paragraph, Isaacson quotes text messages from Fedorov, who had “secretly shared with him [Musk] the details of how the drone subs were crucial” to the Ukrainians. Not very secret now, I suppose.

Musk disputed Isaacson’s account on Twitter: “SpaceX did not deactivate anything,” he said. “There was an emergency request from government authorities to activate Starlink all the way to Sevastopol,” he went on, though he did not specify which government’s authorities . “If I had agreed to their request, then SpaceX would be explicitly complicit in a major act of war and conflict escalation.”

Isaacson caved immediately :

To clarify on the Starlink issue: the Ukrainians THOUGHT coverage was enabled all the way to Crimea, but it was not. They asked Musk to enable it for their drone sub attack on the Russian fleet. Musk did not enable it, because he thought, probably correctly, that would cause a major war.

Tremendous statement. “To clarify” obfuscates what’s going on: is Isaacson saying his book is wrong? Surely that is what this means since “future editions will be updated” to correct it . The Post corrected its excerpt , anyway. “The Ukrainians thought” — which Ukrainians, and how did Isaacson know their thinking? In his listed sources, we have only the text messages of one Ukrainian, who, for diplomatic purposes, may be obscuring what he knows. “They asked Musk to enable it for their drone attack” is an entirely different account than the one given in the book, which says Musk shut off existing coverage rather than approving extended coverage; what could possibly be the source here? And of course, the last sentence — “Musk did not enable it because he thought, probably correctly, that would cause a major war” — is simple boot-licking.

We are dealing with not one but two unreliable narrators: Musk and Isaacson himself

Isaacson “clarified” further in another tweet. ”Based on my conversations with Musk, I mistakenly thought the policy to not allow Starlink to be used for an attack on Crimea had been first decided on the night of the Ukrainian attempted sneak attack that night,” he wrote on Twitter . “He now says that the policy had been implemented earlier, but the Ukrainians did not know it, and that night he simply reaffirmed the policy.”

There was a way to find out what’s true here, and it would have been to interview more sources, both Ukrainian and US military ones. Isaacson chose not to. Musk’s word was good enough for him — and so, when Musk contested the characterization, Isaacson rolled over.

I am lingering here because it highlights a major problem with Isaacson’s biography. We are dealing with not one but two unreliable narrators: Musk and Isaacson himself. After all, just before issuing his clarification, Isaacson had been touting a walk through the SpaceX factory with CBS’s David Pogue to promote his book. 

Isaacson writes a specific kind of biography. There is even a “genius” boxed set of his biographies that includes Benjamin Franklin, Leonardo da Vinci, Albert Einstein, and — somewhat incongruously — Steve Jobs. 

One way to keep Musk’s myth intact is simply not to check things out

Having made a pattern of writing biographies of important men — and one important woman, Jennifer Doudna of CRISPR fame — Isaacson is now in the position of a kind of kingmaker. To keep up his pattern, everyone he writes about implicitly is branded a genius. 

One way to keep Musk’s myth intact is simply not to check things out. Within the first three paragraphs of the book, Isaacson describes a wilderness survival camp Musk attended, where “every few years, one of the kids would die.” This is a striking claim! I flipped to the “notes” section to see if Isaacson had interviewed any of Musk’s schoolmates. He hadn’t. There are no news articles backing it up, either. So what is the source? Presumably one or more of the Musks — Elon is quoted directly as saying the counselors told him not to die like another kid in a previous year. 

Arguably the entire Musk family has an interest in presenting Elon Musk as preternaturally tough and also as using his tough childhood as an excuse for his continuing bad behavior. There are some weird choices as a result.

Isaacson writes that Musk’s “blood boiled if anyone falsely implied he had succeeded because of inherited wealth or claimed he didn’t deserve to be called a founder of one of the companies he helped start.” The bolding on “falsely” is mine because Isaacson had earlier detailed Errol Musk, Elon’s father, giving Elon and Kimbal Musk “$28,000 plus a beat-up car he bought for $500” to help them start Zip2. Maye, Elon’s mother, contributed another $10,000 and “let them use her credit card because they had not been approved for one.” Certainly Musk got started with family money. Is the problem about the meaning of “inherited wealth”?

Skipping how dependent Musk is on Texas is a howler

Here’s another strange choice. “Over the years, one criticism of Tesla has been that the company was ‘bailed out’ or ‘subsidized’ by the government in 2009.” This is not quite right. Over the years, the criticism has been that Tesla has gotten a great deal of assistance from state, federal, and local governments , sometimes screwing them in the process, as demonstrated by the Buffalo Gigafactory. By one estimate, Tesla alone has gotten more than $3 billion in loans and subsidies from state and local governments . While Isaacson gives a detailed accounting of Tesla’s $465 million in loans from a DOE program, he skips all the rest of the assists Musk has gotten over the years — goodies that have inspired jealousy from the likes of Amazon’s Jeff Bezos .

Then there’s this description of Neuralink, Musk’s brain implant company: “The idea for Neuralink was inspired by science fiction, most notably the Culture space-travel novels by Iain Banks.” Maybe so, but there’s actual science fact : brain-machine interfaces had been implanted in humans as early as 2006 , something Isaacson doesn’t mention. Musk certainly didn’t come up with the idea; brain-machine interfaces already existed. Nor does Isaacson mention the gruesome allegations about Neuralink’s test subjects .

But I want to get to the real big one: Musk’s politics. This is a recurring theme for Isaacson, and his perspective is bewildering.

Musk’s dependence on taxpayer largess plays a role here; skipping how dependent Musk is on Texas is a howler. Musk has often donated in ways that will benefit him in Texas , where he has a substantial operation. So writing a sentence like “Musk has never been very political” when Musk has donated more than $1 million to politicians in the last 20 years is odd.

Now, I personally view Musk as a political nihilist, willing to say whatever he needs to say to get taxpayer money. But it’s undeniable that he’s spent decades palling around with libertarian-to-far-right types (most famously Peter Thiel and David Sacks, who is inexplicably described as “not rigidly partisan” despite coauthoring a noxious book with Thiel that, among other things, suggested date rape wasn’t real ). 

If you know these details, Musk looks like a dolt

These long-standing right-wing ties belie the notion advanced by Isaacson that the real cause of Musk’s right-wing pivot is his daughter, Jenna; I found these sections of the book difficult to read, as they essentially amount to victim blaming. In Isaacson’s telling, “Jenna’s anger made Musk sensitive to the backlash against billionaires.” She stopped speaking to her father in 2020 and transitioned without telling him. 

I wonder, though Isaacson doesn’t, if she didn’t tell him because she was afraid to. Musk found out from a member of his security detail — and it’s revealing to me that none of the people around Musk who knew, including Grimes, wanted to break the news. It’s not unusual for queer people to hide from parents they suspect will reject them; there is a reason many gay and trans people have “ found families .” 

When Musk tweets, “Take the red pill,” in 2020, Isaacson notes that it’s a reference to The Matrix but does not add that The Matrix is a movie made by two people who later came out as trans. In fact, The Matrix itself is a trans story — in the ’90s, prescription estrogen was literally a red pill . Isaacson includes Ivanka Trump’s reply (“Taken!”) but not that of Matrix creator Lilly Wachowski: “ Fuck both of you .” If you know these details, Musk looks like a dolt — sort of a problem for a biographer trying to write a Great Man book.

Similarly, Isaacson falls flat on racial issues — the existence of apartheid in Musk’s youth is barely mentioned. It’s a strange omission; Musk’s maternal grandfather, Joshua Haldeman . was the chair of the national council of the Social Credit Party, which was openly antisemitic. Haldeman’s beliefs are characterized by Isaacson as “quirky conservative populist views,” which… led him to immigrate to Pretoria, South Africa, which was ruled by the racist apartheid regime. 

Justine Musk and Amber Heard are both disparaged

One of the other things Isaacson doesn’t mention is the alleged racist working conditions at Tesla’s Fremont factory . Recently, a former Tesla worker was awarded millions for racist abuse at work . This does seem relevant to Musk’s politics.

Also relevant: how Isaacson treats Musk’s exes. Justine Musk and Amber Heard are both disparaged. Of Justine Musk, Elon’s mother said, “She has no redeeming feature.” Kimbal Musk, Elon’s brother and sometimes business partner, is quoted as saying, “This is the wrong person for you.” We don’t hear Justine’s side of the story, except via a magazine article she published during her divorce, “ I Was a Starter Wife .” It makes me wonder: is Justine under a non-disclosure agreement? Did she sign something with a non-disparagement clause, like Tesla founder Martin Eberhard ? Isaacson spoke to her — so why did she have nothing to say?

Similarly, Amber Heard is described by Kimbal as “so toxic,” by Grimes as “chaotic evil,” and by Musk’s chief of staff as “the Joker in Batman… She thrives on destabilizing everything.” Heard is even blamed for Musk’s misbehavior — including “funding secured” in 2018. Even so, Heard’s response is muted enough (“I love him very much,” she says. “Elon loves fire and sometimes it burns him.”) that I wonder if she, too, is NDA’d. By not even bringing up this possibility, Isaacson’s story is inherently skewed.

There is one person we do know is under an NDA: a flight attendant who says Musk propositioned her in 2016 . We also know that five women at SpaceX have said that harassment was regular at the company and that women workers at Tesla say they have been subjected to “nightmarish” sexual harassment . This does not especially interest Isaacson.

Isaacson does have time for a lot of Steve Jobs comparisons, which, after a while, begin to feel like product placement

The workers at Musk’s companies, generally, don’t interest his biographer much. Isaacson begins describing the 2018 Fremont production push from Musk’s perspective: “Musk had come to realize that designing a good factory was like designing a good microchip.” During the production surge, Musk began walking the floor, barking questions at workers, and “making decisions on the fly.” He decided that safety sensors were “too sensitive, tripping when there was no real problem.” 

In this chapter, Isaacson cites stories where rank-and-file workers complained about being pressured to take shortcuts and work 10-hour days. “There was some truth to the complaints,” Isaacson writes. “Tesla’s injury rate was 30 percent higher than the rest of the industry.” Leave aside the risible “some truth.” There is a very obvious question that Isaacson had the access to explore: how did Musk’s meddling with the safety sensors, the seat-of-the-pants fixes changes to the manufacturing process, and general “production hell” affect that injury rate? He chose not to. The injuries among Tesla’s workers aren’t mentioned further.

Isaacson does have time for a lot of Steve Jobs comparisons, which, after a while, begin to feel like product placement for his other book. In the index, Jobs is listed as showing up on 20 pages. You’d be forgiven for thinking Jobs was an important part of Musk’s rise, based on the index alone.

It’s impossible to escape the conclusion that Musk views everyone around him as disposable. The biography teems with mentions of Musk firing people on the spot, demanding to have things his own way even when it is stupid and expensive, and being unable to tolerate even the slightest dissent. “When Elon gets upset, he lashes out, often at junior people,” Jon McNeill, the former president of Tesla, says. 

The later chapters aren’t very revealing

“You definitely realize you’re a tool being used to achieve this larger objective and that’s great,” says Lucas Hughes, who worked as a financial analyst at SpaceX and was one of the junior people Musk lashed out at. “But sometimes tools get worn down and he feels he can just replace that tool.” Musk believes that “when people want to prioritize their comfort and leisure they should leave,” Isaacson writes.

The later chapters aren’t very revealing. Isaacson is bought in on Musk’s vision of AI and his hinky Tesla Bot . The biographer has swallowed Musk’s hype here wholesale. But I remember the days of the “ alien dreadnought, ” the promises for swappable batteries that never materialized, and the countless other things Musk said that turned out to be, at best, exaggeration. In 10 years, the big revelation that Musk switched off the Ukrainian internet access during a battle may not be the most embarrassing thing Isaacson has committed to the page.

Isaacson wraps up the book by ponderously wondering if Musk’s achievements are possible without his bad behavior: 

Would a restrained Musk accomplish as much as a Musk unbound? Is being unfiltered and untethered integral to who he is? Could you get the rockets to orbit or the transition to electric vehicles without accepting all aspects of him, hinged and unhinged? Sometimes great innovators are risk-seeking man-children who resist potty training.

This seems to me to be the wrong set of questions. Here are some other ones: If Musk were more receptive to criticism, would his companies be in better shape? If Musk cared more about the team around him, what else could he have accomplished by now? Is achieving the specific vision Musk has for the world worth the injuries he’s inflicted on his workforce? Do we — the readers of Isaacson’s book — want this particular man’s vision of the future at all?

While Isaacson manages to detail what makes Musk awful, he seems unaware of what made Musk an inspiring figure for so long. Musk is a fantasist, the kind of person who conceives of civilizations on Mars. That’s what people liked all this time : dreaming big, thinking about new possible worlds. It’s also why Musk’s shifting political stance undercuts him. The fantasy of the conservative movement is small and sad, a limited world with nothing new to explore. Musk has gone from dreaming very, very big to seeming very, very small . In the hands of a talented biographer, this kind of tragic story would provide rich material.

Correction 11:00AM ET: The original version of this mischaracterized Musk’s donations — he has donated more than $1 million, not more than $1 billion. We regret the error.

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Elon Musk By Walter Isaacson

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The big Elon Musk biography asks all the wrong questions

In Walter Isaacson’s buzzy new biography, Elon Musk emerges as a callous, chaos-loving man without empathy.

by Constance Grady

Elon Musk talking to reporters as he leaves the AI Insight Forum on Capitol Hill on September 13, 2023, in Washington, DC.

There’s a recurring phrase in Walter Isaacson’s new biography Elon Musk . Certain things, Isaacson writes again and again in his dense and thoroughly reported book, are simply “in Musk’s nature,” while others are “not in his nature.” This is a book in which Elon Musk — the richest man in history and surely one of the most infuriating, too — is driven by an immovable internal essence that no one can alter, least of all Musk himself.

Things that are in Musk’s nature according to Isaacson: the desire for total control; obsession; resistance to rules and regulations; insensitivity; a love of drama and chaos and urgency.

Things that are not in Musk’s nature according to Isaacson: deference; empathy; restraint; the ability to collaborate; the instinct to think about how the things he says impact the people around him; doting on his children; vacations.

“He didn’t have the emotional receptors that produce everyday kindness and warmth and a desire to be liked. He was not hardwired to have empathy,” Isaacson writes. “Or, to put it in less technical terms, he could be an asshole.”

The great question of Isaacson’s book is more or less the same question he posed in his 2011 biography of Steve Jobs : Is the innovation worth the assholery? Can we excuse Jobs’s cruelty to his partner Steve Wozniak because we have the iPhone? Can we excuse Musks’s many sins — his capricious firings, his callousness, his willingness to move fast and break things even when the things that get broken are human lives — because after all, he opened up the electric car market and reinvigorated the possibility for American space travel? Is it okay that Musk is an asshole if he’s also accomplishing big things?

“Would a restrained Musk accomplish as much as a Musk unbound?” Isaacson muses in the final sentences of the book. “Could you get the rockets to orbit or the transition to electric vehicles without accepting all aspects of him, hinged and unhinged? Sometimes great innovators are risk-seeking man-children who resist potty training.”

A hundred pages earlier, Isaacson depicted the man he describes as “resisting potty training” personally making the call that Ukraine should cede Crimea to Russia and on those grounds declining to extend satellite services to the Ukrainian military in the disputed territory.

“Risk of WW3 becomes very high,” Musk explained in a private exchange with Ukraine’s Vice Prime Minister Mykhailo Fedorov.

“We look through the eyes of Ukrainians,” Fedorov responded, “and you from the position of a person who wants to save humanity. And not just wants, but does more than anybody else for this.”

The risk-seeking man-child has amassed the power to have world leaders fawn over his unilateral judgment.

Isaacson portrays Musk as someone who loves chaos and has no empathy

Elon Musk was born in Pretoria, South Africa, in 1971. His mother was a model who spent most of her time at work; his father was an engineer and a wheeler-dealer with a violent temper. They sent Elon to nursery school when he was 3 because he seemed intelligent.

Musk was not, however, socially gifted. Isolated and friendless, he was prone to calling his peers stupid, at which point they would beat him up. He took refuge reading his father’s encyclopedia, plus comic books and science fiction novels about single-minded heroes who saved mankind.

For Isaacson, all this is the kind of foreshadowing biographers dream of. Most foreboding is the existence of Musk’s father, Errol, who Isaacson describes as having a “Jekyll and Hyde personality” that mirrors Musk’s own.

“One minute he would be super friendly,” says Elon’s brother Kimbal of Errol, “and the next he would be screaming at you, lecturing you for hours — literally two or three hours while he forced you to just stand there — calling you worthless, pathetic, making scarring and evil comments, not allowing you to leave.”

From Errol, Isaacson intimates, Musk inherited his explosive temper and fondness for dismissing anything that displeases him as stupid. He also learned to crave crisis, to the point that decades later, as CEO of six companies, he would develop a practice of arbitrarily picking one of those companies to send into panic mode. A rule he makes his executives intone like a religious litany is to “work with a maniacal sense of urgency.”

Another one of Musk’s rules is that empathy is not an asset, largely because he himself claims not to experience it. For Isaacson, this is one of the other foundations of Musk’s character, part of that unchangeable nature that was created by the mingled forces of Musk’s traumatic childhood and his neurodivergence. The lack of empathy, he argues, is hardwired in, probably due to the condition Musk describes as Asperger’s. (Asperger’s syndrome is a form of autism spectrum disorder that is no longer an official diagnosis . Musk is self-diagnosed.)

Studies suggest that people with autism actually experience just as much affective empathy as neurotypical people , but that is not a possibility either Musk or Isaacson ever discuss. For the narrative of this book, Musk’s callousness must be something beyond his control, one of the fundamental differences that sets him apart from the kinder, smaller people who make up the rest of the human race.

Musk goes through companies as rapidly as he goes through women

After high school, Musk fled: first to Canada, where his mother was born, and next to America. Over two years at Queen’s University and two at Penn, he earned a dual degree: in physics, so he could work as an engineer with an understanding of the fundamentals, and in business, so he would never have to work for anyone but himself. Upon graduating, he turned down a spot at Stanford’s PhD program to start his first business, an early online business directory called Zip2.

At Zip2, we see the beginnings of Musk’s maniacal work ethic take hold — that, and his inability to work well with others. He and his brother Kimbal sleep on futons in their office and shower at the Y down the street. When new engineers come in, Musk devotes extra time to “fixing their stupid fucking code.” He and Kimbal get into physical knockdown fights in the office; once, Musk has to go to the hospital for a tetanus shot after Kimbal bites him. They sell the company after two years for $300 million.

Zip2 establishes the pattern that will follow Musk throughout his professional career. He works exceptionally long hours, frequently camping out in his office, and he rages at anyone who does not. He tends to dismiss all his collaborators as stupid and will get into furious fights with them (albeit mostly not physical). He will end up having alienated a lot of people, created a pretty interesting product, and made a hell of a lot of money.

From Zip2, Musk moved on to X.com, an early online banking company. Musk had grand plans of using X.com to reinvent banking writ large, but he was pushed out when X merged with PayPal to develop a product he saw, disgustedly, as niche.

Licking his wounds, Musk decided that he would focus his energies only on companies that were truly changing the world. To make humankind an interplanetary species, in 2001 he founded SpaceX, with a mission of bringing humans to Mars. To help stave off the worst of climate change, in 2003 he brought together a group of engineers working on the electric car to amp up the fledgling company that was Tesla.

As Isaacson is always noting, it was not in Musk’s nature to give up control. After briefly experimenting with having other CEOs, he took personal control of both SpaceX and Tesla. Today, he’s CEO of six companies. In addition to Tesla and SpaceX, he’s got the Boring Company (for tunnels), Neuralink (for technology that can interface between human brains and machines), X (formerly known as Twitter), and X.AI, an artificial intelligence company he founded earlier this year. Musk goes through companies fast.

He also goes through women. Isaacson chronicles the four major romantic relationships of Musk’s adult life with a shamelessly misogynistic binary. All Musk’s girlfriends in this book are either devils or angels, and accordingly they bring out either the devil or angel in Musk’s uncontrollable nature.

His college girlfriend and first wife, fantasy novelist Justine Wilson, is one of the devils: “She has no redeeming features,” insists Musk’s mother. Per Isaacson, she thrives on drama and brings out Musk’s control freak side. He pushes her to dye her hair platinum blonde and act the part of the new millionaire’s trophy wife. “I am the alpha in this relationship,” he whispers into her ear as they dance on their wedding night.

Musk’s second wife, the English actress Talulah Riley, is meanwhile an angel. She dotes on Musk’s children with Justine, tells the press she sees it as her job to keep Musk from going “king-crazy,” and throws him elaborate theatrical parties. “If he had liked stability more than storm and drama,” Isaacson writes, “she would have been perfect for him.”

It goes on like that. Actress Amber Heard, who Musk dates for a tumultuous year after divorcing Riley, is a devil who “drew him into a dark vortex.” Musician Grimes, with whom he has three children, is an angel, “chaotic good” to Heard’s “chaotic evil.” (Musk repays her chaotic goodness by secretly fathering more children with one of Neuralink’s executives, a friend of Grimes’s, at the same time that he and Grimes are working with a surrogate to have their second child.) The idea that it might be Musk’s responsibility to control his nature, rather than the responsibility of his romantic partners, appears nowhere in this book.

The book’s big problem is that it ignores systemic problems for individual

In 2018, Musk became the richest man in the world and Time’s Person of the Year. From there he spiraled. His political views veered sharply to the right wing and paranoid. His tweets got weirder. Then he outright bought Twitter and commenced polarizing an already polarized user base. He’s still making the rockets that supply the International Space Station and he’s still building the most successful electric car in the world, but his reputation has taken a palpable hit.

In Isaacson’s narrative, Musk’s social downfall is part of his Shakespearean hubris, the tragic flaw that drives him to continually inflict pain on himself: the lack of empathy coupled with the craving for excitement; the genuine intelligence matched by over-the-top arrogance. It drives him to achieve great things and to mess up badly.

For Isaacson, this binary illustrates why Musk’s acquisition of Twitter was destined for trouble. “He thought of it as a technology company” within his realm of expertise, Isaacson writes, and didn’t understand that it was “an advertising medium based on human emotions and relationships,” and thus well outside his lane. What does the man who doesn’t believe in empathy know about connecting human beings to one another? But how could the man who needs chaos to function resist the internet’s most visibly chaotic platform?

That’s a genuine insight, but by and large, Isaacson’s focus in this book is not on analysis. Elon Musk is strictly a book of reportage, based on the two years Isaacson spent shadowing Musk and the scores of interviews he did with Musk’s associates. His reporting is rigorous and dogged; you can see the sweat on the pages. If his prose occasionally clunks (Isaacson cites the “feverish fervor” of Musk’s fans and critics), that’s not really the point of this kind of book. Instead, Isaacson’s great weakness shows itself in his blind spots, in the places where he declines to train his dutiful reporter’s eye.

Isaacson spends a significant amount of page time covering one of Musk’s signature moves: ignoring the rules. Part of the “algorithm” he makes his engineers run on every project involves finding the specific person who wrote each regulation they slam up against as they build and then interrogating the person as to what the regulation is supposed to do. All regulations are believed by default to be “dumb,” and Musk does not accept “safety” as a reason for a regulation to exist.

At one point, Isaacson describes Musk becoming enraged when, working on the Tesla Model S, he finds a government-mandated warning about child airbag safety on the passenger-side visor. “Get rid of them,” he demands. “People aren’t stupid. These stickers are stupid.” Tesla faces recall notices because of the change, Isaacson reports, but Musk “didn’t back down.”

What Isaacson doesn’t mention is that Musk consistently ignores safety regulations whenever they clash with his own aesthetic sense, to consistently dangerous results.

According to a 2018 investigation from the Center for Investigative Reporting’s Reveal , Musk demanded Tesla factories minimize the auto industry standard practice of painting hazard zones yellow and indicating caution with signs and beeps and flashing lights, on the grounds he doesn’t particularly care for any of those things. As a result, Tesla factories mostly distinguish caution zones from other zones with different shades of gray.

Isaacson does report that Musk removed safety sensors from the Tesla production lines because he thought they were slowing down the work, and that his managers worried that his process was unsafe. “There was some truth to the complaints,” Isaacson allows. “Tesla’s injury rate was 30 percent higher than the rest of the industry.” He does not report that Tesla’s injury rate is in fact on par with the injury rate at slaughterhouses, or that it apparently cooked its books to cover up its high injury rate .

Isaacson is vague about exactly what kind of injuries occur in the factories Musk runs. Nowhere does he mention anything along the lines of what Reveal reports as Tesla workers “sliced by machinery, crushed by forklifts, burned in electrical explosions, and sprayed with molten metal.” He notes that Musk violated public safety orders to keep Tesla factories open after the Covid-19 lockdown had begun, but claims that “the factory experienced no serious Covid outbreak.” In fact, the factory Musk illegally opened would report 450 positive Covid cases .

No one can accuse the biographer who frankly admits that his subject is an asshole of ignoring his flaws. Yet Isaacson does regularly ignore the moments at which Musk’s flaws scale . He has no interest in the many, many times when Musk did something mavericky and counterintuitive and, because of his power and wealth and platform and reach, it ended up hurting a whole lot of people.

Instead, Isaacson seems most interested in Musk’s cruelty when it’s confined to the level of the individual. He likes the drama of Musk telling his cousin that his solar roof prototype is “total fucking shit” and then pushing him out of the company, or of Musk scrambling to fire Twitter’s executive team before they can resign so he doesn’t have to pay out their severance packages. Those are the moments of this book with real juice to them.

Ultimately, it’s this blind spot that prevents Isaacson from fully exploring the question at the core of Elon Musk : Is Elon Musk’s cruelty worth it since he’s creating technology that might change the world? Because Isaacson is only interested in Musk’s cruelty when it’s personal, in this book, that question looks like: If SpaceX ends up taking us all to Mars and saving humanity, will it matter that Musk was really mean to his cousin?

Widen the scope, and the whole thing becomes much more interesting and urgent. If Elon Musk consistently endangers the people who work for him and the people who buy his products and the people who stand in his way, does it matter if he thinks he’s saving the human race?

Isaacson compares Musk to a “man-child who resists potty-training.” If we look closely at the amount of damage he is positioned to do, how comfortable are we with the power Elon Musk currently has?

Correction, September 15, 11:30 am: A previous version of this story misstated a university Musk attended. It is Queen’s University.

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The biggest ideas and pettiest rages in Walter Isaacson’s Elon Musk biography

Elon Musk at a news conference in Cape Canaveral, Fla., in January

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On the Shelf

By Walter Isaacson Simon & Schuster: 688 pages, $35 If you buy books linked on our site, The Times may earn a commission from Bookshop.org , whose fees support independent bookstores.

Walter Isaacson’s newest book, “ Elon Musk ,” about the temperamental corporate executive who runs Tesla, SpaceX and the company formerly known as Twitter, goes on sale this week.

Musk is already one of the most well-known and extensively covered leaders in American corporate life (and one of its most unavoidable figures on the service he has renamed X). Isaacson’s biography is a Musk agonistes : a portrait of a (largely) self-made, emotionally volatile entrepreneur from South Africa who has a tortured relationship with his father and an addiction to crises of the self-inflicted variety.

Musk is tormented, erratic and rude, over and over again

Musk’s moods are variously described as cycling through “light and dark, intense and goofy, detached and emotional, with occasional plunges into what people around him call ‘demon mode’”; he’s “childlike, almost stunted,” “a drama magnet,” “not bred for domestic tranquility”; he has “a craving for storm and drama” and “erratic emotional oscillations.” Multiple people describe him as having undiagnosed Asperger’s . At one point, Musk calls himself bipolar. His volatile emotional states are the biggest constant in a book that zigzags from cars to rockets, tunneling to AI, solar energy to neural implants.

PARIS, FRANCE - JUNE 16: Chief Executive Officer of SpaceX and Tesla and owner of Twitter, Elon Musk attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre on June 16, 2023 in Paris, France. Elon Musk is visiting Paris for the VivaTech show where he gives a conference in front of 4,000 technology enthusiasts. He also took the opportunity to meet Bernard Arnaud, CEO of LVMH and the French President. Emmanuel Macron, who has already met Elon Musk twice in recent months, hopes to convince him to set up a Tesla battery factory in France, his pioneer company in electric cars. (Photo by Chesnot/Getty Images)

Let’s put a stake in the ‘great man’ biography — starting with Isaacson’s ‘Elon Musk’

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Isaacson repeatedly likens Musk to his estranged father, Errol Musk, also reportedly prone to volatile moods, abrasive behavior, credit-grubbing, flimflammery and conspiracy theories. Elon’s mother, Maye, said Errol “hit her” before the pair divorced, something that Errol denied. Musk cut off his father after Errol had a child with a woman Elon considered his half-sister — Jana — whom Errol had raised as his stepdaughter since she was 4. In an email Errol wrote to Elon for Father’s Day in 2022, he called Joe Biden a “freak, criminal, pedophile president” and that in South Africa, “with no Whites here, the Blacks will go back to the trees.”

From left: Elon, Kimbal and Tosca Musk in South Africa

Nothing Elon Musk says in the book is as jarring as his own father’s sometimes bizarre and racist comments. But elsewhere, Elon’s own frequent lack of empathy is bolstered by ample evidence. During the first dance at his wedding with his first wife, Justine, he whispered to her, “I am the alpha in this relationship.” In 2016, he accused journalists of “killing people” (by discrediting self-driving technology) after they asked questions about the first drivers to die in Tesla Autopilot accidents . He was briefly estranged from his brother, Kimbal, after the latter — who once helped rescue Tesla financially — asked for help with his own restaurants. Elon replied that they were doomed, and “I think they should die.”

It’s natural for a reader to wonder whether trying to decarbonize the auto industry or avoid humanity’s extinction justifies the chaos, the bullying, the poor labor standards — the trouble. Isaacson weighs in on the subject only at the end of his book: “Do the audaciousness and hubris that drive him to attempt epic feats excuse his bad behavior, his callousness, his recklessness? The times he’s an a—? The answer is no, of course not.”

Then, a few paragraphs later, the needle on Isaacson’s moral compass wobbles: “But would a restrained Musk accomplish as much as a Musk unbound? ... Sometimes great innovators are risk-seeking man-children who resist potty training. They can be reckless, cringeworthy, sometimes even toxic. They can also be crazy. Crazy enough to think they can change the world.”

Elon Musk and Grimes speak while wearing formal attire in front of a crowd of photographers.

Elon Musk confirms he and Grimes privately welcomed a third child, Techno Mechanicus

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The two Elon Musks, before and after 2018’s Tesla ‘production hell’ (or Amber Heard, or his daughter’s transition)

The year 2018 was an inflection point in the perception of Musk as a public figure, one that foreshadowed his pandemic evolution in 2020 from moderate Democrat to trolling conservative . When a group of children were trapped in a cave in Thailand, Musk tweeted that one rescue diver who dismissed his offer to build a submersible was a “ pedo guy .” (Musk later apologized, but not easily.) On Joe Rogan’s podcast, he smoked marijuana , risking his status as a U.S. government contractor. He shot a Tesla Roadster into space .

Behind the scenes, the summer of 2017 through the fall of 2018 encompassed the most “hellacious” period of Musk’s life, Isaacson writes: “Musk went through periods when he oscillated between depression, stupor, giddiness, and manic energy.” Isaacson traces Musk’s tailspin to the news of his father’s relationship with his stepdaughter — as well as his own stormy relationship with the actor Amber Heard , who had recently gone through a tumultuous divorce with the actor Johnny Depp.

Heard “drew [Musk] into a dark vortex” around 2017, Isaacson writes, “that lasted more than a year and produced a deep-seated pain that lingers to this day. ... His brother and friends hated her with a passion.”

Elon Musk on stage during the unveiling of the new Tesla Model Y in 2019

There were plenty of other stressors that didn’t involve a public figure who’s already taken enough public bludgeoning after the Depp-Heard defamation trial . One of the biggest was the “production hell” at Tesla in 2018, when the survival of the company (and Musk’s reputation) hinged on meeting a seemingly impossible production target for the Tesla Model 3 . Musk prowled the factory in a “frenzy of insanity,” he recalled later, “getting four or five hours’ sleep, often on the floor. I remember thinking, I’m like on the ragged edge of sanity.”

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What gave his turmoil a political bent was his daughter Jenna’s gender transition around 2020, followed by her decision to cut ties with him. Musk blamed this on her becoming “a full communist” as a result of her progressive education at a Los Angeles private school, Crossroads . This is around the time “woke mind virus” worked its way into his vocabulary.

Musk’s team got part of the 405 freeway repainted to improve his Tesla commute

In 2015, Isaacson reports that Musk would drive from his home in Bel Air to SpaceX headquarters near LAX and wanted his Tesla to be able to complete the trip using the company’s not-quite-functional Autopilot system. One lane on the 405 Freeway caused Musk’s Tesla trouble because the lane markers were too faded. Musk’s staff hatched a plan to sneak out onto the freeway at 3 a.m. to repaint the lanes themselves until they found a Musk fan in a governmental “transportation department” (it’s not specified which one) who helped arrange for the lanes to be repainted in exchange for a tour of SpaceX.

Musk’s first principles and Bill Gates’ belly

In the book, Musk is repeatedly depicted as being obsessed with “first principles,” namely, the importance of getting to Mars , making humanity a multiplanetary species, avoiding dictatorship by artificial intelligence . Isaacson rarely contexualizes or scrutinizes Musk’s positions on these issues himself, leaving the reader to get competing views from Musk’s own peers in the tycoon space.

FILE - Elon Musk departs the Phillip Burton Federal Building and United States Court House in San Francisco, Jan. 24, 2023. Musk and top aides to President Joe Biden have met in Washington to discuss electric vehicles. White House press secretary Karine Jean-Pierre says Musk did not meet with the president. (AP Photo/ Benjamin Fanjoy, File)

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At a party in 2013, Isaacson reports, Musk argued with Google’s Larry Page about the danger of artificial intelligence on the grounds that human consciousness was something special in the universe. Page called Musk’s position sentimental nonsense and “specist.” Well, yes, I am pro-human,” Musk told Page. Determined that “the future of AI should not be controlled by Larry,” he cofounded OpenAI with Sam Altman (but left the project before ChatGPT was released ).

Elon Musk looking over the launch site at Cape Canaveral, Fla.

First-principles thinking tends to close off alternatives. (Is getting to Mars really the best way to save humanity?) The book strikes a rare note of skepticism when describing a visit from Bill Gates to advocate different priorities (such as eradicating mosquitoes). Musk thinks his wealth is better spent on his human-saving companies. “He’s overboard on Mars,” Gates tells Isaacson. “... It’s this crazy thing where maybe there’s a nuclear war on Earth and so the people on Mars” will return and restore humanity.

Later, Musk realized Gates still had a short position on Tesla stock. “It’s pure hypocrisy,” Musk complained to Isaacson. “Why make money on the failure of a sustainable energy car company?” He retaliated by tweeting a picture of Gates with a bulging belly.

Musk thought attacking Rep. Nancy Pelosi’s husband was one of his worst mistakes

After the husband of Rep. Nancy Pelosi (D-San Francisco) was seriously injured by a man who invaded their home in 2022, Musk tweeted a link suggesting Paul Pelosi had gotten into a fight with a male prostitute, saying: “There is a tiny possibility there might be more to this story than meets the eye.” He deleted the tweet and, Isaacson reported, “said privately that it was one of his dumbest mistakes.” His brother agreed.

“You’re an idiot,” Kimbal, who “stopped following Elon on Twitter because it was too nerve-wracking,” told his brother of the Pelosi tweet. “Stop falling for weird s—.” Kimbal Musk was down on his brother’s Twitter acquisition altogether. “It’s a pimple on the a— of what should be your impact on the world.”

Elon Musk walks from the the justice center in Wilmington, Del., Monday, July 12, 2021. Musk took to a witness stand Monday to defend his company's 2016 acquisition of a troubled company called SolarCity against a shareholder lawsuit that claims he's to blame for a deal that was rife with conflicts of interest and never delivered the profits he had promised. (AP Photo/Matt Rourke)

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The emerald mine affair

Over the years, Musk critics have accused him of getting a leg up in life because of money his father made from emerald mines. Isaacson, who interviewed Errol Musk, reports that Errol struck a black-market deal to receive emeralds from three mines in Zambia to cut in Johannesburg, but that Errol did not have an ownership stake in the mines. He reportedly earned $210,000 from those mines before the business collapsed in the 1980s.

But Isaacson calls it a “myth” that Elon emigrated in 1989 with wealth from his father’s emerald business. Isaacson writes that Errol’s emerald business had become “worthless” years earlier, and that he only gave his son $2,000 in traveler’s checks when Elon Musk moved to Canada that year.

Walter Isaacson and his book 'Elon Musk'

Isaacson and the muddied waters of the Musk-Ukraine controversy

In the days before its release, Isaacson’s book has picked up headlines for a chapter, excerpted in the Washington Post , detailing Musk’s intervention in the Russian-Ukrainian war. In March 2022, after Russia launched a wide-scale invasion of Ukraine, Musk quickly offered to donate Starlink satellite internet services to the Ukrainian government to aid in the country’s military defense.

But that September, Isaacson wrote, Musk effectively thwarted a Ukrainian submarine drone attack against the Russian fleet based in Russian-occupied Crimea. “The Russian ambassador had warned him, in a conversation a few weeks earlier, that attacking Crimea would be a red line and could lead to a nuclear response,” Isaacson wrote.

It was the ensuing detail from Isaacson that caught headlines: Musk “secretly told his engineers to turn off coverage within a hundred kilometers of the Crimean coast,” which neutralized the drones. It sounded as if Musk had acted at the behest of the Russian government.

Editorial use only. HANDOUT /NO SALES Mandatory Credit: Photo by SPACEX/HANDOUT/EPA-EFE/REX (10543170a) A handout photo made available by SpaceX shows the Falcon 9 rocket lifting off with a cargo of 60 Starlink satellites, from the space Launch Complex 40 at the Cape Canaveral Air Force Station in Cape Canaveral, Florida, USA, 29 January 2020. SpaceX launches more Starlink satellites, Cape Canaveral, USA - 29 Jan 2020 ** Usable by LA, CT and MoD ONLY **

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On Friday, Isaacson posted a correction on Musk’s social media service, X (formerly Twitter): “The Ukrainians THOUGHT coverage was enabled all the way to Crimea, but it was not. They asked Musk to enable it for their drone sub attack on the Russian fleet. Musk did not enable it...”

The rest of Isaacson’s chapter on the incident gives a little more context. Musk was surprised at the blowback, given that he had directly donated support to the Ukrainian military defense in a way that no other company could. But he also seemed to have bitten, hard, on the Russian government’s bluffs of potential nuclear retaliation; Ukraine has since launched many attacks both on Crimea and Russian soil without major escalation.

“How am I in this war?” Musk asked Isaacson in a call. “Starlink was not meant to be involved in wars.” Following the furor, Starlink contracts with government agencies , which then decide where its tech is used for military purposes. A government rather than a private individual getting to decide matters of war: You might call it a first principle.

Book Club: Walter Isaacson

What: Author Walter Isaacson joins the L.A. Times Book Club to discuss “Elon Musk” with Times columnist Anita Chabria . When: 2 p.m. Pacific Oct. 1 Where: The El Segundo Performing Arts Center. Get tickets . Join: Sign up for the Book Club newsletter for the latest books, news and live events.

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elon musk biography book walter isaacson

Matt Pearce was a reporter for the Los Angeles Times from 2012 to 2024. He previously covered the covering internet culture and podcasting, the 2020 presidential election and spent six years on The Times’ national desk, where he wrote stories about violence, disasters, social movements and civil liberties. Pearce was one of the first national reporters to arrive in Ferguson, Mo., during the uprising in 2014, and he chased Hurricane Harvey across Texas as the storm ravaged the Lone Star State in 2017. A University of Missouri graduate, he hails from a small town outside Kansas City, Mo.

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Best-selling author and historian Walter Isaacson has penned the definitive biographies of some of the most powerful figures in history, from Steve Jobs to Albert Einstein, and this month he’ll finally be releasing his highly anticipated tome about Elon Musk . The biography, simply tiled “Elon Musk, ” officially releases on Sept. 12 and is currently available to pre-order on Amazon , where it’s already a No. 1 bestseller.

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Musk’s childhood weaves its way through much of the book, as Isaacson has hinted in numerous interviews leading up to its release. Growing up in South Africa, Musk was regularly beaten by bullies and would come home to an emotionally abusive father. As he grew older, the wounds from his tumultuous upbringing lingered, likely explaining his infamous attraction to risk, maniacal intensity and epic sense of mission.

“We start the book with this astonishingly difficult childhood in South Africa with a father who is Darth Vader and who is still alive, but haunts Elon every day,” Isaacson told tech reporter Kara Swisher earlier this month. “He’s the most interesting person on the planet right now doing the most interesting things and driving people crazy in the process.”

One of the biggest bombshells in the book is the revelation that Musk allegedly thwarted a Ukranian drone attack on Russian ships. According to the book, the SpaceX CEO turned off Starlink near Crimea to disrupt Ukraine’s strike against a Russian fleet. As the drones loaded with explosives approached the Russian fleet, they “lost connectivity and washed ashore harmlessly,” Isaacson writes.

“Elon Musk” by Walter Isaacson is now available to pre-order on Amazon, and is also available on Kindle for $16.99 and Audible for free with this 30-day trial.

Elon Musk $33.07   $28.94 Buy Now On Amazon

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  • Print length 688 pages
  • Language English
  • Dimensions 15.29 x 3.51 x 23.39 cm
  • Publisher ? Simon & Schuster Ltd
  • Publication date 11 September 2023
  • ISBN-10 1398527491
  • ISBN-13 978-1398527492
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  • Publisher ‏ : ‎ ? Simon & Schuster Ltd (11 September 2023); Simon & Schuster UK
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 688 pages
  • ISBN-10 ‏ : ‎ 1398527491
  • ISBN-13 ‏ : ‎ 978-1398527492
  • Reading age ‏ : ‎ Customer suggested age: 16 years and up
  • Item Weight ‏ : ‎ 810 g
  • Dimensions ‏ : ‎ 15.29 x 3.51 x 23.39 cm
  • Country of Origin ‏ : ‎ India
  • Importer ‏ : ‎ Simon & Schuster India
  • Packer ‏ : ‎ Simon & Schuster India
  • Generic Name ‏ : ‎ Book
  • #10 in Engineering & Technology (Books)
  • #37 in Computers & Internet
  • #153 in Biographies & Autobiographies (Books)

About the author

Walter isaacson.

Walter Isaacson is writing a biography of Elon Musk. He is the author of The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race; Leonardo da Vinci; Steve Jobs; Einstein: His Life and Universe; Benjamin Franklin: An American Life; The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution; and Kissinger: A Biography. He is also the coauthor of The Wise Men: Six Friends and the World They Made. He is a Professor of History at Tulane, has been CEO of the Aspen Institute, chairman of CNN, and editor of Time magazine.

*<>*JOURNEY [Paperback] Becker, Aaron

Customer reviews

  • 5 star 4 star 3 star 2 star 1 star 5 star 78% 15% 4% 2% 2% 78%
  • 5 star 4 star 3 star 2 star 1 star 4 star 78% 15% 4% 2% 2% 15%
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  • 5 star 4 star 3 star 2 star 1 star 1 star 78% 15% 4% 2% 2% 2%

Customers say

Customers find the chapters short, making it easy to keep their attention. They also say the content is inspirational and described excellently. Readers describe the book as an immersive, easy read with great binding.

AI-generated from the text of customer reviews

Customers find the book's content inspirational, detailed, and engaging. They also say the author gives solid reasons for the decisions Musk takes. Overall, customers say the book doesn't feel like a biography, but more like s a story.

"...Book is completely unbiased in its narration . Would recommend this book to every entrepreneur." Read more

" Love the author , his style of unfiltered writing. Becomes a little repetitive in middle but that just with every biography" Read more

"I Think this is very in-detail book about on the life of elon musk , I have enjoyed reading it , I would like to recommend to everyone it ." Read more

"This book is just a wealth of information about oke of the most impactful enterpreuner of this generation. The business lessons and the life lessons...." Read more

Customers find the book easy to read and immersive. They also say it's gripping and keeps them hooked completely. Readers also describe it as a great book on the legendary sensation of the century and an incredible journey so far.

" Gripping read . The man we know and the story we may not!...." Read more

"...The writing is just excellent and keeps you engaged throughout . Highly recommend." Read more

"In the world of tech, it is a must read. An incredible journey so far and what is in store next." Read more

" Great book on the legendary sensation of the century..." Read more

Customers find the chapters short, making it easy to keep their attention.

"...The book is about 95 - but very short- chapters deep . So the casual readers won't have to dedicate an extra Pomodoro to skim through." Read more

"...Walter issacson has done a tremendous job in Biographing Elon. Chapters are short that makes it easy to keep your attention...." Read more

"...I really like the approach with smaller chapters which helped in taking time outs in between...." Read more

"Brilliant! The langauge is so smooth and the book is divided into small chapters that goes according to the timeline of this genius billionaire." Read more

Customers find the direction of the book hardworking, motivated by purpose, and driven. They also say it instills urgency in their lives.

"...Loved this one very much.Strongly recommended. Very much inspirational ." Read more

"...He is hardworking , motivated by his purpose , always on war mode and driven. The book is in fact a terrific business book...." Read more

"Will propel you to act. Instills urgency in your life ." Read more

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Casey v. Kevin on U.S. v. Google + Walter Isaacson on Two Years With Elon Musk

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elon musk biography book walter isaacson

Elon Musk Refused to Enable Ukraine Drone Attack on Russian Fleet

News that Mr. Musk did not allow the use of his Starlink satellite network highlights concerns in Kyiv and Washington about his outsize influence in the war.

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elon musk biography book walter isaacson

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Memoirs by Barbra Streisand, Patrick Stewart, Jada Pinkett Smith; hotly anticipated books on Elon Musk and Sam Bankman-Fried; and plenty more.

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elon musk biography book walter isaacson

Why Elon Musk Bid Twitter Goodbye

Rebranding the social network as X marks the billionaire’s latest gamble to reinvent the company, after buying it last year for $44 billion.

By Andrew Ross Sorkin, Ravi Mattu, Bernhard Warner, Sarah Kessler, Michael J. de la Merced, Lauren Hirsch and Ephrat Livni

elon musk biography book walter isaacson

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Disputes over compensation and firings, and potentially over layoffs, could push both sides into fresh legal battles.

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Why does X Premium cost $8? Elon Musk figured that's how much a cup of Starbucks costs.

  • A new book, "Character Limit," reveals how Elon Musk sought advice on Twitter Blue from his friends.
  • While mulling over a price point for Twitter Blue, he approached David Sacks, among others.
  • Musk eventually decided to price Twitter Blue at $8 monthly.

Insider Today

Elon Musk approached a small circle of friends and acquaintances with little to no experience running a social media company to decide the optimal price of Twitter Blue before he landed on $8 a month — an amount he believed people usually paid for a cup of Starbucks, according to an upcoming book written by New York Times reporters Kate Conger and Ryan Mac.

A New York Times story adapted from "Character Limit: How Elon Musk Destroyed Twitter," which documents the billionaire's chaotic takeover of the company in October 2022, details how Musk decided on the pricing of Twitter Blue , a subscription service that gives users exclusive features and a blue checkmark .

The feature has since been rebranded as X Premium.

Fresh off the $44 billion purchase of Twitter , Musk began discussing pricing for Blue with people in his orbit, including venture capitalist David Sacks, tech podcaster Jason Calacanis, and author Walter Isaacson , who was shadowing Musk for his biography on the billionaire, according to the excerpt.

The new Twitter owner got a few suggestions.

Sacks argued that the cost of Twitter Blue should be increased from $4.99 to $20 a month.

"Chanel could make a fortune selling a $99 bag, but it would be a one-time move," Sacks wrote in an email viewed by the Times. "A 'promotional offer' may not be the position we want. A luxury brand can always move down-market, but it's very hard to move up-market once the brand is shot."

Calacanis, a friend of Musk's, suggested $99 a year. According to the excerpt, he thought the double-digit price tag would lure more users than if Twitter charged $100 a year.

Musk also approached his biographer, Isaacson .

"This should be accessible to everyone," Isaacson told Musk, according to the excerpt. "You need a really low price point, because this is something that everyone is going to sign up for."

Related stories

Sacks, Calacanis, Isaacson, and a spokesperson for X did not respond to a request for comment.

According to the excerpt, Musk was nearly settled on charging users $100 a year until his close assistant, Jehn Balajadia, argued that the service should be more affordable.

"There's a lot of people who can't even buy gas right now," Balajadia said in one meeting, according to two sources who spoke with the Times reporters.

"You know, like what do people pay for Starbucks? Like $8?" Musk asked, according to the excerpt.

Musk then pulled out his phone and tweeted on November 1, 2022: "Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for $8/month."

About a year later, Twitter was rebranded to X, and the company had between 950,000 and 1.2 million premium subscribers — less than 1% of its total user base, Bloomberg reported, citing an analysis from an independent researcher.

Watch: 5 ways Elon Musk shook up Twitter as CEO

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Reagan: His Life and Legend Hardcover – September 10, 2024

Son of the Midwest, movie star, and mesmerizing politician―America’s fortieth president comes to three-dimensional life in this gripping and profoundly revisionist biography.

In this “monumental and impressive” biography, Max Boot, the distinguished political columnist, illuminates the untold story of Ronald Reagan, revealing the man behind the mythology. Drawing on interviews with over one hundred of the fortieth president’s aides, friends, and family members, as well as thousands of newly available documents, Boot provides “the best biography of Ronald Reagan to date” (Robert Mann). The story begins not in star-studded Hollywood but in the cradle of the Midwest, small-town Illinois, where Reagan was born in 1911 to Nelle Clyde Wilson, a devoted Disciples of Christ believer, and Jack Reagan, a struggling, alcoholic salesman. Boot vividly creates a portrait of a handsome young man, indeed a much-vaunted lifeguard, whose early successes mirrored those of Horatio Alger. And contextualizing Reagan’s life against American history, Boot re-creates the world in which Reagan transitioned from local Iowa sportscaster to budding screen actor. The world of Hollywood from the 1930s to the 1950s would prove significant, not only in Reagan’s coming-of-age in such classics as Knute Rockne and Kings Row but during the twilight of his film career, when he played opposite a chimpanzee in Bedtime for Bonzo , and then his eventual emergence as a television host of General Electric Theater , which established his bona fides as one of the leading conservative voices of the time. Indeed, the leap to California governor in 1966 seemed almost preordained, in which Reagan became a bellwether for a nation in the throes of a generational shift. Reagan’s 1980 presidential election augured a shift that continues into this century. Boot writes not as a partisan but as a historian seeking to set the story straight. He explains how Reagan was an ideologue but also a supreme pragmatist who signed pro-abortion and gun control bills as governor, cut deals with Democrats in both Sacramento and Washington, and befriended Mikhail Gorbachev to end the Cold War. A master communicator, Reagan revived America’s spirits after the traumas of Vietnam and Watergate. But Boot also shows how Reagan was armored in obliviousness. He traces Reagan’s opposition to civil rights over forty years, reveals how he neglected the exploding AIDS epidemic, and details how America experienced a level of income inequality not seen since the Gilded Age. With its revelatory insights, Reagan: His Life and Legend is no apologia, depicting a man with a good-versus-evil worldview derived from his moralistic upbringing and Hollywood westerns. Providing fresh examinations of “trickle-down economics,” the Cold War’s end, the Iran-Contra affair, as well as a nuanced portrait of Reagan’s family, this definitive biography is as compelling a presidential biography as any in recent decades.

  • Print length 880 pages
  • Language English
  • Publisher Liveright
  • Publication date September 10, 2024
  • Dimensions 6.5 x 1.8 x 9.6 inches
  • ISBN-10 0871409445
  • ISBN-13 978-0871409447
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  • Publisher ‏ : ‎ Liveright (September 10, 2024)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 880 pages
  • ISBN-10 ‏ : ‎ 0871409445
  • ISBN-13 ‏ : ‎ 978-0871409447
  • Item Weight ‏ : ‎ 2.69 pounds
  • Dimensions ‏ : ‎ 6.5 x 1.8 x 9.6 inches
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  2. Elon Musk: Isaacson Walter: 9781398527492: Amazon.com: Books

    Walter Isaacson is writing a biography of Elon Musk. He is the author of The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race; Leonardo da Vinci; Steve Jobs; Einstein: His Life and Universe; Benjamin Franklin: An American Life; The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution; and Kissinger: A Biography.

  3. Amazon.com: Elon Musk eBook : Isaacson, Walter: Kindle Store

    Shortlisted for the Financial Times and Schroders Business Book of the Year "Whatever you think of Mr. Musk, he is a man worth understanding— which makes this a book worth reading." — The Economist "With Elon Musk, Walter Isaacson offers both an engaging chronicle of his subject's busy life so far and some compelling answers..." — Wall Street Journal "Walter Isaacson's new biography ...

  4. Elon Musk

    "Walter Isaacson's new biography of Elon Musk, published Monday, delivers as promised — a comprehensive, deeply reported chronicle of the world-shaping tech mogul's life, a twin to the author's similarly thick 2011 biography of Steve Jobs. Details ranging from the personally salacious to the geopolitically volatile have already made the ...

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  6. Book Review: 'Elon Musk,' by Walter Isaacson

    Musk is a mercurial "man-child," Isaacson writes, who was bullied relentlessly as a kid in South Africa until he grew big enough to beat up his bullies. Musk talks about having Asperger's ...

  7. Elon Musk

    Elon Musk. Walter Isaacson. Simon and Schuster, Sep 12, 2023 - Biography & Autobiography - 688 pages. #1 New York Times bestseller. From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to ...

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    Shortlisted for the Financial Times and Schroders Business Book of the Year "Whatever you think of Mr. Musk, he is a man worth understanding— which makes this a book worth reading." — The Economist "With Elon Musk, Walter Isaacson offers both an engaging chronicle of his subject's busy life so far and some compelling answers..." — Wall Street Journal "Walter Isaacson's new biography ...

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    This conversation came to mind quite a lot in reading Walter Isaacson's excellent new biography of Elon Musk, appropriately titled Elon Musk. Long after Musk's fortune (one measured in ...

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    The book not only provides a window into Musk's life but also addresses pressing issues like sustainable energy, space exploration, and artificial intelligence. In conclusion, "Elon Musk" by Walter Isaacson is an exceptional biography that offers a profound and intimate look at the life and mind of a modern visionary.

  22. Amazon One Medical

    Amazon One Medical is a modern approach to medical care—allowing people to get care on their terms, on their schedule. One Medical members receive ongoing support for their healthcare needs, using the One Medical app to book in-office doctors' appointments at locations near them, and to request 24/7 on-demand virtual care at no extra cost.

  23. Walter Isaacson

    16 Books to Read in September. New novels from Zadie Smith, Stephen King and Lauren Groff; Walter Isaacson's hotly anticipated Elon Musk biography; a history of the AR-15 assault rifle; and much ...

  24. Walter Isaacson

    Walter Seff Isaacson (born May 20, 1952) is an American historian and journalist best known for having written biographies of important public figures, including Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs, Jennifer Doudna and Elon Musk.As of 2024, Isaacson is a professor at Tulane University and, since 2018, an interviewer for the PBS and CNN news show Amanpour & Company.

  25. Elon Musk (libro)

    Elon Musk es una biografía autorizada del magnate empresarial sudafricano y director ejecutivo de SpaceX y Tesla, Elon Musk.El libro fue escrito por Walter Isaacson, un exejecutivo de CNN, Time y el Aspen Institute que anteriormente había escrito las biografías más vendidas de Benjamin Franklin, Albert Einstein, Steve Jobs y Leonardo da Vinci.El libro fue publicado el 12 de septiembre de ...

  26. Walter Isaacson talks page-turning new biography, 'Elon Musk'

    Walter Isaacson's page-turning biography, one of our most anticipated books of fall, ... Walter Isaacson: Elon Musk is the most influential and transformative—and also the most controversial and provocative—innovator and entrepreneur of our age. He brought us into the era of electric vehicles and revived space exploration, but he also ...

  27. Elon Musk Asked Biographer and Friends How to Price Twitter Blue: Book

    A new book, "Character Limit," reveals how Elon Musk sought advice on Twitter Blue from his friends. While mulling over a price point for Twitter Blue, he approached David Sacks, among others ...

  28. Big Short author Michael Lewis: 'Elon Musk has a self-destructive

    Big Short author Michael Lewis: 'Elon Musk has a self-destructive impulse. He'll blow himself up' The author has a knack for turning tech nerds and oddballs into narrative gold - but there ...

  29. Amazon.com: Reagan: His Life and Legend: 9780871409447: Boot, Max: Books

    ― Walter Isaacson, author of Elon Musk and Steve Jobs "This comprehensive biography―relying on a decade of research, unearthed records, and revealing interviews―separates man from myth, offering a compelling and clear-eyed portrait of this consequential president and the country he shaped."