27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Lindsay Kolowich Cox

Published: December 20, 2023

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Hands type at a laptop

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

→ Download Now: 80 Professional Bio Examples [Free Templates]

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

campaign biography example

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A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

campaign biography example

Download free, editable short and long professional bio templates.

What should a professional bio say?

No one wants to work with a clone — your professional bio should be as unique as you.

When writing your bio, include important professional roles and achievements. Add your passions, interests, and how you bring your values to your work. Finally, your bio should let readers know you and reflect your personality.

Here are the elements I recommend including when writing a professional bio:

Professional Roles and Achievements

It's essential to highlight your career roles and achievements in your bio. This can include your current position, previous roles, and notable accomplishments. It will help establish your expertise and credibility and start your bio on the right note.

Passions and Interests

This might be less essential, but it will help humanize you. Remember: Bios are shared via an impersonal medium, like a screen, and can sometimes feel distant if we don't take the proper steps.

Share your passions and interests, whether or not they relate to your work or industry. That way, you can show enthusiasm and dedication outside your professional life.

Plus, you could find common ground with readers — which is always beneficial.

Take a look at this short bio by HubSpot staff writer Erica Santiago.

campaign biography example

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

  • Create an 'About' page for your website or profile.
  • Begin writing your bio with your first and last name.
  • Mention any associated brand name you might use.
  • State your current position and what you do.
  • Include at least one professional accomplishment.
  • Describe your values and how they inform your career.
  • Briefly tell your readers who you are outside of work.
  • Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

  • Facebook Business page .
  • Industry blog byline .
  • Instagram account .
  • Personal website .
  • LinkedIn profile .
  • Industry website .
  • Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

  • Lindsay Kolowich Marketing.
  • SEO Lindsay.
  • Kolowich Consulting.
  • Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

  • Your family.
  • Your hometown.
  • Sports you play.
  • Hobbies and interests.
  • Favorite music and travel destinations.
  • Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

  • Chimamanda Ngozi Adichie: Author
  • Chima Mmeje: SEO Content Writer
  • DJ Nexus: DJ
  • Lena Axelsson: Marriage & Family Therapist
  • Mark Levy: Branding Firm Founder
  • Audra Simpson: Political Anthropologist
  • Marie Mikhail: Professional Recruiter
  • Wonbo Woo: Executive Producer
  • Chris Burkard: Freelance Photographer
  • Lisa Quine: Creative Consultant
  • Nancy Twine: Hair Care Founder
  • Trinity Mouzon: Wellness Brand Founder
  • Alberto Perez: Co-Founder of Zumba Fitness
  • Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

campaign biography example

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

campaign biography example
  • There’s clarity about who Chima serves.
  • The hook is bold, catchy, and compels anyone to read further.
  • Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

campaign biography example

campaign biography example

campaign biography example

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

campaign biography example

campaign biography example

campaign biography example

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

  • Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
  • It provides a subtle pitch for readers to check out her podcast.
  • The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

campaign biography example

campaign biography example

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

  • It highlights Chris’s achievement without bragging.
  • The last sentence portrays Chris as a responsible man who loves his family.
  • The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

campaign biography example

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

campaign biography example

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

campaign biography example

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

campaign biography example

campaign biography example

There's something in there for everyone.

  • The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
  • Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

  • Introduce yourself.
  • State what you do.
  • Add key skills or areas of expertise.
  • Include a personal mission statement
  • Celebrate your wins.
  • Provide your contact information.
  • Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

campaign biography example

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

campaign biography example
  • A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
  • Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
  • A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
  • A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

  • Tristen Taylor: Marketing Manager
  • Lianna Patch: Copywriter
  • Precious Oboidhe: Content Strategist and Writer
  • Rebecca Bollwitt: Writer
  • Megan Gilmore: Cookbook Author
  • Bea Dixon: Feminine Care Founder
  • Tammy Hembrow: Instagram Influencer
  • Dr. Cody: Chiropractor
  • Larry Kim: Founder
  • Dharmesh Shah: Founder and CTO
  • Lily Ugbaja: Content Strategist
  • Ian Anderson Gray: Marketer
  • Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

campaign biography example

campaign biography example

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

  • The bio is short and direct.
  • The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

campaign biography example

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

campaign biography example

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campaign biography example

campaign biography example

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Best Practices for Writing Your Political Candidate Bio

campaign biography example

Every campaign website should include a candidate biography page . It’s a section where you can tell voters about yourself and why you are running for office.

Start with an introduction

Who are you? Begin with some background information about yourself. Try to include some qualities that separate you from your opposition. Keep it positive and perhaps touch on some issues that are of concern to voters.

  • Are you a dedicated parent who’s been advocating for local education reform? Mention it.
  • Have you served in the military, gaining a deep understanding of national security concerns? Highlight it.
  • Perhaps you’re a small business owner who knows the challenges faced by local entrepreneurs? Emphasize it.

Dig deep to into your background reveal what truly makes you unique and qualified for the position.

Describe your experience

What experiences in your personal, professional or political life have helped shape you and made you the person you are today? Discuss your education, job titles, community and civic work, awards and other offices you’ve held. How do those experiences translate into being a better candidate for the position you are running? Don’t just create a laundry list of accomplishments, but work your experience into a larger narrative. Make your biography statements informative and educational.

For example, if you’re running for city council and have successfully lobbied for environmentally friendly policies in the past, this sets you apart as a forward-thinking candidate.

Opt for a positive tone. This isn’t the place for mudslinging or making negative comments about your opponents. Focus on your own accomplishments and vision.

Add personal details

A little bit about you personally goes a long way. Voters want to know about you, but maybe not every detail of your life. Include some photos and even video for the page. Include both personal and professional content that helps provide a rounded idea of who you are.

You may want to include any endorsements you’ve secured. Have you won awards or been recognized by community organizations. Use those outside sources to help sell you. It’s easy to say great things about yourself, but when someone else does it, it carries a lot more weight.

What is it that you want to accomplish?

What do you want to accomplish during your time in office? Perhaps your goals can relate to previous accomplishments in your life. Use some examples if you can. Take a situation, describe how you handled it, and use it as a template for this section.

Take an issue profile and expand on it. What are your solutions or plans for tackling the issue? How do your plans differ from your opponent or the way the issue is being handled presently? Draw  connections between your past accomplishments and your current goals:

  • Building on Past Successes : Link your goals to achievements from your personal or professional life. “Just as I turned around [Previous Initiative] to benefit our local schools, I aim to revitalize our economy post-pandemic.”
  • Tangible Examples : Use specific situations you’ve encountered to highlight your ability to solve problems. It makes your goals more relatable. “When faced with a budget crisis at [Previous Position], I rallied a diverse team to find innovative solutions, a strategy I’ll bring to our district’s financial challenges.”
  • Issue Profiling : Dive deep into critical issues. Explain your solutions and how they differ from current approaches or your opponent’s stance. “On the issue of healthcare, my plan emphasizes preventative care and streamlined access, distinct from the status quo.”
  • Differentiate Yourself from Your Opponents : Highlight what sets you apart. Show how your vision contrasts with your opponent’s. “While my opponent favors top-down approaches, I believe in empowering local communities to shape their own futures.”

End on a strong note

Finish your candidate biography with a strong statement about your purpose for running and what you hope to accomplish in the office you seek. Be inspirational. Be specific in what issues you hope to tackle. Leave the reader knowing that you deserve their vote.

Write in first or third person?

Some candidates prefer to write about themselves in the third person. Other prefer a first person narrative (“I” and “me”). While first person may come across as more personal, that format is not very useful if you are trying to optimize your content for the search engines.Writing in the third person gives you plenty of opportunity to use your full name, which can help your material appear in search engine results for your name.

Have your candidate biography proofread

Have others that you trust read drafts of all your site content to check for grammar, spelling and content. Others will see your work with fresh eyes and be able to provide valuable feedback.

Create an elevator pitch to sell yourself

The candidate biography you finished writing should now be broken down. You’ll need a more succinct version, or an “elevator pitch”. Your elevator pitch will be a succinct summary of who you are and what you intend to accomplish in office. It’s just enough so that someone will quickly know the bare minimum about you. Make is very short and easily memorizable, so it shouldn’t be longer than 20 seconds or so.

You can also take portions of your biography and rewrite them as information for your campaign material, such as brochures, mailings, and your website .

If you have a detailed resume, use our Resume to Bio Tool to write a fleshed out candidate biography based on your work history and experience.

Related Content:

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How to Write an Ideal Candidate Profile

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Table of Contents: 

  • Candidate Profiles
  • Candidate Statements
  • Candidate Videos
  • Candidate Events

You’ve got an incredible slate of candidates for your upcoming member organization election. Your team is enthusiastic about their qualifications, backgrounds and potential to be assets to the organization. But if you simply list their names on a ballot, your members aren’t likely to be as excited. You need to provide a way for your members to get to know the candidates like you have gotten to know them, but how?

Candidate profiles 

Candidate bios are like a short, informative “elevator pitch” that summarizes each candidate and what they can do for the organization. Aim to keep candidate bios standardized and concise.

What to include:

  • Professional history: employer, past board experience, past committee experience, etc.
  •  History with the organization: length of membership, previous volunteer roles, membership type (if relevant), awards, etc.
  • One to two sentences about what they feel they can do for the organization if they were elected

Candidate statements

Candidate statements are longer, more in-depth versions of bios. A candidate’s statement is their opportunity to expand on their background, history with the organization, beliefs and goals.

The candidate statement is the chance each person has to explain why they are the right person for the job, why voters should cast their ballots in favor of the candidate and what the candidate sees as the future of the organization.

Read Our Blog: “Successful Candidate Statements in 7 Easy Steps”

Candidate videos

As thorough as candidate bios and statements can be at introducing voters to the slate of candidates on the ballot, not everyone will end up reading through those materials. That is where candidate videos become a valuable resource.

Candidate videos placed within the election website allow voters to see and hear candidates speak. It also provides candidates to share in their own words who they are, what their vision is for the organization, and how they hope to be part of that future.

Candidate events

In the past, “Meet the Candidate” events were a popular in-person activity for members to help boost engagement and election knowledge. However, moving your “Meet the Candidate” Q&A to a live virtual format between scheduling and transportation difficulties and the uncertainty around in-person meeting safety is a great alternative. It accomplishes the same goals – meeting the candidates and asking questions in real-time while opening up participation to members who cannot make it in person for whatever reason.

You can also easily record the event and make it a part of your election website, so potential voters who were not able to attend can take advantage of the information.

With an abundance of resources, your organization should also use all available communications methods to share your “Meet the Candidates” package: Email, social media , your organization’s website and more.

Well informed voters are likely to be more engaged in the election and invested in its outcome. Don’t make potential voters search for information on candidates or have to ask about it, serve it up easily to inform as many members as possible. Not only can this help increase election participation, but it will also shine a positive light on your organization’s governance and transparency practices.

Have questions about getting your “Meet the Candidates” package just right for your members? Check out our “ Expert’s Guide To Modern Candidate Nominations ” for tips or contact us any time , we’re here to help.

Contact Our Experts

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Hannah joined SBS in June 2022 and currently holds the role of Marketing Strategist. She graduated with a bachelor’s degree in Marketing from the University of Minnesota Duluth, with coursework in English literature complementing her skill set. Creating content for SBS, her contributions span from graphic design to crafting informative election resources, like blogs and eBooks. Hannah also manages email communications and is responsible for producing the SBS Newsletter, “The Ballot Box”.

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  • April 11, 2022

How to write a good political biography as a candidate

A good biography should answer two questions: who are you and why are you good for this job?

Who are you?

You should place your name first in your biography. Even though it seems simple, your name should appear throughout your biography several times. It not only helps voters to learn your name, but it also helps Google recognize your website is the result people need to find when they search your name. The best way of doing this is writing the biography in the third person.

This biography is an introduction of yourself as the political candidate to the voters. So you should focus on your background and a little on the issues that made you want to run.

You can start with your connection to the area, maybe you moved to town to raise your family, maybe you have lived here your whole life. People trust people that they know, so how would your voters know you?

Why are you good for this political office?

Your current job and why it would prepare you to be a good public servant are good places to start. If you own a store or small business, you may have some insight into local regulations or tax laws. You may be a teacher and familiar with the changes that need to be made at the administrative level of the school district.

Tell a story, YOUR story.

What else makes you a good candidate for the job? This is a place to discuss your education, your community and civic work, and previous offices you may have held. Describe how your experiences qualify you for the job. Make sure you do not just list bullet points, but use short paragraphs (like the ones in this article). 

Political endorsements and awards

A biography can be a good place to mention endorsements you’ve received, awards you’ve received, or if you’ve been recognized by community organizations. If you list every single accomplishment in your biography, it will appear cluttered and hard to read. Don’t just list these accomplishments, weave them into a story when you share them.

Political values can connect to your biography

In addition, this is an opportunity to demonstrate your values instead of telling us about them. If faith is a big part of your motivation for running, you can share your volunteer work or leadership in your church. In the case of running on the basis of family values, you can highlight your time on the PTA of your children’s school or your free time spent teaching computer classes at the community center. You shouldn’t just list your values, but also demonstrate how you embody them. For conservative voters, actions speak louder than words.

Showcasing political issues 

Another question that should be answered by reading this biography is what do you want to accomplish during your time in office? You can cover these more in your issues section, but people really want to know: what’s in it for the voter? How will your work make a difference in the community and the lives of the voter?

It is important to distinguish yourself from the other candidates. You should only talk about yourself and your family. So, you can include some qualities that separate yourself from your opposition but above all else keep things positive.

Spacing in political biographies is important

Computers and readers both like lots of breaks in between text so try and keep your paragraphs just a few sentences long. This is not an English Literature assignment, and you don’t need to spend pages and pages with complex sentence structure to tell your story.

How long should a political biography be?

Don’t pend too much time stressing about your biography. If you wind up spending more than 30 min writing a biography you’re overthinking it. Time spent worrying about the website is time that will be better spent knocking on doors and talking to voters. This section is a modified stump speech, an elevator pitch, an introduction at a work meeting. It doesn’t need to be longer than a few hundred words if that’s all you can think to write.

Make sure you have someone read through your biography for grammar and misspelled words. Another set of fresh eyes will usually see something you missed. This is your first introduction to some potential voters, you don’t want virtual spinach in your teeth.

Finishing on an action

End your statement on a strong note. Be inspirational or give the voters an action. Leave the reader knowing why you deserve their vote on Election Day. Don’t be afraid to say it outright: “John Doe needs your vote this November.”

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Most frequent questions and answers

Why choose ryvall.

While other web design options exist, Ryvall is built exclusively for campaigns. While other drag and drop website editors can make a beautiful site, they fall down when it comes to function. From day one, your site will collect valuable emails and volunteers that you can download easily. Additionally, Ryvall provides every candidate managed updates, so you never have to fiddle with the back end of your site. Instead, just send us an email and we will handle the updates for you, making editing your site painless. (Of course if you’re a tech savvy campaign that wants the freedom of access to the backend we can provide that as well).

What is included in the basic plan?

Every plan includes your domain name registration and hosting. Our hosting is backed by the Google Cloud Platform, delivering incredible reliability. Each site also includes a free SLL certificate. We handle all of the technical details so you don’t have to manage any hosting accounts and get lost in technical jargon.

What do I need to get started?

You will need to set up a way to accept contributions, write a short candidate biography, and have some kind of slogan for your campaign. With those items we can get a site up and running in three business days. Many candidates will also want to write short statements on the issues that are important to their campaign, as well as have professional photos taken. We can build a functional site with as little or as much content as you want.

Do basic plans include email?

Basic plans do not include email accounts. Instead, your website has a contact form that will be directed to the personal email of your choice, providing constituents a way to get in touch. If you need more advanced email features, consider upgrading to a standard or premium plan.

What design options come with the basic plan?

To start, you can select from three custom templates that are designed specifically for campaigns. Each template is mobile responsive, so your site will look great no matter what. With a basic plan you can upload a logo and select custom colors, or pick from one of our easy ready to go color palettes.

How to Write a Professional Bio for Any Situation—Without the Stress

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How many times have you sat in front of a blank screen staring at the pesky cursor, wondering why it’s so hard to write about yourself? I’ll bet it’s more than once. Contemplating who you are as a human being is an exercise in mental (or existential?) gymnastics. And if you’re trying to write a professional bio, you’re trying to distill who you are and what you do in a way that’s compelling to recruiters, hiring managers, colleagues, potential clients, and other contacts all at once—so it can feel ramped up to Simone-Biles-floor-routine-difficulty levels.

SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.

Your professional bio is, arguably, the most important text you’ll ever write about yourself. It’s the first introduction to who you are, what you do, and what you’re interested in—whether it’s for a social media platform, a personal website , or company team page. What you choose to highlight may play a role in others deciding to follow you, call you in for an interview, or invite you to participate in an event. It’s an opportunity for you to—in a few lines—showcase your work, competence, and areas of expertise. So you’d better stick the landing.

But don’t worry too much: You don’t have to be the Simone Biles of LinkedIn to write a professional bio. We’ve gathered the steps, template, examples, and bonus tips you’ll need to write a bio for any occasion.

How to get started on your professional bio

We’ll get to the good stuff shortly (read: the template and examples), but before you put pen to paper or fingers to keyboard, there are a few things you should know—about yourself.

Your bio shouldn’t be a laundry list of accomplishments, but a window into the person behind the accolades. You’re more than your most recent position (especially if you have a trendy startup title; I’m looking at you, ninjas and rock stars), so think about the strengths that make you good at what you do and the qualities that make you unique. These are what you want the person reading your bio to come away knowing.

If you’re drawing a blank, try to answer these questions before you start writing:

  • How have you personally helped your company, department, or clients?
  • Which of your accomplishments would be most impressive to your entry-level self?
  • What makes you most valuable in your role?
  • What’s one thing not in your job description that relates to why you’re so successful? Maybe you want to include a line about volunteering, about writing in your free time, or about a previous role.
  • Why do you do what you do? What do you believe about your field that drives you to do the work you do each day?

Once you’ve got all that down, you’re ready to get it into your professional bio.

Professional bio template

The template below is designed to help you write a “master” professional bio that you can then tweak for different situations. This template is meant to offer you a general framework only—if you find that you need to add an extra couple of sentences or determine that a section we’ve included doesn’t feel relevant to how you wish to present yourself, feel free to tweak it.

[Name] is a [role] who [how you help clients, customers, or your employer] by [something unique about your process or output]. [First name] [knows/believes] [what you know/believe about the work you do].

[First name] has [landed/secured/garnered/worked at/supported/mastered] [insert your most compelling experiences, accomplishments, and skills]. Currently [he/she/they] is/are [working toward/studying/planning to] [your next professional goal or some way you’re developing as a professional].

[First name] is [trained/certified/awarded] in [relevant trainings, awards, honors, etc]. [First name] holds a [ degree] in [area of study] from [University].

When [he/she/they] is not [brief phrase that describes what you do], [First Name] [can be found/enjoys] [brief description of compelling interests or hobbies you’d like to share].

Here’s an example of how this template could look filled in:

Matthew Chang is a social media manager who excels at creating campaigns and posts for nonprofits that make followers take action by combining strong writing and design with insights about the org’s  audience. Matthew believes that the right post, seen at the right time, can inspire people who believe in a nonprofit’s mission to help the causes they care about and ultimately allow that org to make a bigger impact.

Matthew has driven more than 10,000 social-influenced donations to three different nonprofits, with over $200,000 raised for important causes. Currently they’re working with GoodBoyGirl dog rescue to inspire not only donations, but also pet adoptions through Instagram, Facebook, and TikTok posts. (Matthew is always happy to share pictures of dogs they’ve helped find forever homes!)

Matthew holds a HubSpot Social Media Certification, and has taken several graphic design courses through The New School. They hold a bachelor’s degree from UCLA where they double majored in marketing and English.

When they’re not crafting social media campaigns, Matthew can be found biking around the city with their chihuahua Kyra on their back (don’t worry, the pup has a tiny helmet!) or taking in a Broadway show.

How to adapt your bio for different situations

Now that you have your “master professional bio,” you’ll want to tweak it for different situations.

For each iteration of your bio, imagine a specific reader and what they’d want to know about you, and then write for them. For instance, let’s say you’re on an alumni panel for your college. Student attendees will want to know what they should be doing now to get the career you have. In this case, your bio should reflect less of your day-to-day work responsibilities and more of the past campus activities, classes, and early-career internships and jobs that led you to where you are.

We’ve outlined specific advice for some of the most common scenarios where you’ll need to write a professional bio below—along with examples.

1. Your LinkedIn summary

Start by identifying how you use—or would like to use— LinkedIn . Are you content with your job, but looking to expand your network? Are you trying to attract recruiters?

Whatever you’re seeking, your LinkedIn summary should support your activity on the site; a profile focused on networking within the industry will read differently than that of someone aggressively hunting for a new job. Once you’ve identified your purpose, it will be much easier to tweak the above template for your LinkedIn summary. You’ll still want to lead with your position and other info from the first paragraph of the bio template. Then move onto whatever skills or accomplishments are most relevant to your LinkedIn goals. Last, share those goals.

Here’s an example of a LinkedIn summary that follows this strategy:

As a field sales manager with over eight years of experience driving market share growth in designated territories, I have mastered the ins and outs of pharmaceutical sales and territorial prospecting. After honing and executing these specialties to reach numerous company goals, I was honored with an invitation to join the National Marketing Council. Now, I spend the majority of my time brainstorming sales strategies and connecting with other industry professionals who are interested in talking shop.

You can always add supporting content on either side of this skeleton paragraph, such as a personal anecdote, previous positions, or a mission statement. If you need a bit more inspiration, look to your recommendations for outside opinions on what makes you special.

Read More: 5 Templates That’ll Make Writing the Perfect LinkedIn Summary a Total Breeze

2. Your Twitter bio

Even a snappy, 160-character bio can help set you apart. To write a great bio for social media, grab the first two sentences of the bio we just drafted. We’ve crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do. Then make sure you’re stating it as succinctly as possible. Finally, squeeze in your pizazz. Key word: squeeze. Don’t focus on unrelated quirks or superfluous details.

For example:

Software engineering whiz @Belly spreading nuggets of coding gold related to mobile applications. 8-year member of @IEEEorg, aspiring member of The Avengers.

If you’re looking to create a more serious social presence, though, you may choose to leave out the pizazz while including all the same important info:

Proud 8-year member of @IEEEorg and lead software engineer @Belly. Passionate about innovations in coding and mobile applications.

3. Your company website blurb

A bio for your company website (like on a team or staff page) is where you can opt out of some standard details, such as your title, in favor of things that distinguish you as a pro (or a person). After all, anyone reading this knows where you work and your job title will likely be listed by default. So you can use the second and third paragraph of the template to craft a bio focused on what makes you unique.

Margot has exceeded every Clarabridge sales goal by at least 84%, which landed her in the top CEM-seller spot and prepared her for the challenging position of strategizing sales tactics for the National Association of Sales Professionals. Her keen and innovative insights in the areas of forecasting and sales force development have enabled Clarabridge to emerge as a national leader, with a sharp and qualified team in tow to maintain the standard she helped set.

If that’s too formal for the culture of your office, and all your colleagues mention their favorite food trucks, you can aim for a 50-50 split between the professional and personal—or whatever balance suits the company’s brand.

Margot tops the sales charts at Clarabridge. In fact, she’s beat every goal by at least 84% without ever missing a practice as the coach of her son’s (undefeated) soccer team. Fueled by loaded nachos, she landed the top CEM-seller spot and took on a position brainstorming sales tactics for the National Association of Sales Professionals. Not only is she a pro when it comes to forecasting and sales force development, but she can also advise a team on where to find the best free events in the city on any given weekend.

4. Your personal website or portfolio “About Me” page

Here’s where you want to lay it all on your audience. You can use as much of the bio you wrote from the template above as you see fit and feel free to expand on whatever sections you’d like. Craft your “About Me” page so potential partners or employers understand what you can do for them and why you’re the person they should hire .

Chad Wilborn takes complex technical ideas and distills them into user-friendly visuals to improve digital marketing campaigns for companies along the West Coast. He has an education in traditional advertising and a background loaded with marketing and graphic design projects, centered around modernizing the consumer experience. Chad’s portfolio demonstrates his ability to capitalize on every pixel for the overall benefit of startups or established enterprises trying to reach consumers. His services have won multiple design and branding awards, and he is excited to help add your company to his list of successes.

But don’t forget your brand ! If you want to showcase yourself in a more unique or quirky light, opt for a first-person version with more light-hearted language.

I am a modern magician, except I transform complicated technical ideas into user-friendly images before the eyes of your company’s customers. I believe in telling relatable stories through graphics, so I studied the basics of traditional advertising before working my magic on corporate marketing projects for companies along the West Coast. My portfolio showcases a lineup of my most recent tricks, which range from visual startup campaigns to Fortune 500 projects—each of which have won design and branding awards. I’m always ready for new design opportunities and have plenty of room up my sleeve for a few more award-winning performances.

A few more tips

Keep these in mind as you write your professional bio, no matter where it’s going to end up:

  • Know your limits: Just as your resume is best when it fits on one or two pages, your bio likely also requires a certain length. Whether it’s two sentences, two paragraphs, or 160 characters, respect the limit or risk it being arbitrarily chopped down.
  • Avoid jargon and buzzwords: When you spend nearly a third of your life at work, it’s easy to forget that the rest of the world doesn’t speak your industry’s (or company’s) language. Use your bio to share facts and impact in terms everyone will understand.
  • Use your own voice: Write about what you know best and write the way that you talk. If your bio readers ever meet you in person, they should feel as if they already know you.
  • Write more than one draft: Don’t just throw something together and send it off. Write it, sleep on it, then come back to it and ask: “Would I want to meet me?” Or better yet: “Would I want to hire or work with me?”
  • Don’t forget to update your bio: Your bio should evolve as you do. If you start looking for jobs in different industries, have a new and exciting accomplishment to note, or just feel ready for a refresh, go for it. Now that you’ve got this draft down, it’ll be easy to rework your professional bio.

Alex Honeysett , Adrian J. Hopkins , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

campaign biography example

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Political Candidate Statements: A Guide for Success

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In politics, it’s crucial for any candidate to make a lasting impression, especially as the USA gears up for another pivotal election season. With the latest news buzzing about potential candidates, emerging platforms, and heated primary debates, your candidacy statement is your first opportunity to connect with voters, donors, and supporters amidst a dynamic political landscape. As a political candidate, clearly and persuasively conveying your vision, values, and aspirations is essential. In this guide, we’ll explore candidate statements and why they matter, provide insightful examples of political candidate statements, and discuss how political text messaging can help you reach a wider audience and enhance your campaign. Stay informed and ready to adapt with the latest trends and strategies to make your campaign stand out.

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A candidate statement often called a candidacy statement or campaign statement, is a concise and impactful document in which you introduce yourself to your target audience as a political candidate. It’s your chance to express your beliefs, values, and goals, helping voters understand your vision for the future.

Why Do Candidate Statements Matter?

  • First Impressions: Your candidacy statement is often the first information voters encounter about you. It’s your opportunity to make a memorable first impression.
  • Clear Communication: Effective candidate statements clarify your platform, making it easier for voters to understand your stance on critical issues.
  • Trust Building: Sharing your personal journey, values, and aspirations builds trust and connections with potential supporters.
  • Differential Factor: A well-crafted statement distinguishes you from your opponents, showcasing your unique qualities and qualifications.

How to Write an Impactful Candidate Statement

  • Know Your Audience: Tailor your statement to resonate with your target voters’ concerns, values, and aspirations.
  • Concise and Clear: Keep it concise and easy to understand. Avoid jargon and complex language.
  • Tell Your Story: Share your background and why you ran for office. Relate your story to the issues that matter to your constituents.
  • Highlight Your Achievements: Mention the accomplishments, qualifications, and experience that make you the right candidate for the job.
  • Emphasize Your Platform: Clearly outline your position on key issues and your plans for addressing them.
  • Inspire Hope: Offer a vision of a brighter future that your candidacy promises to deliver.

Political Candidate Statement Examples

“I’m Jane Doe, and I’m running for [Office]. As a lifelong advocate for education reform and community empowerment, I understand our district’s challenges. With a proven track record of [relevant achievement], I’m committed to ensuring every child receives a world-class education and every family has the opportunity to thrive.”

“I’m John Smith, and I’m honored to be your candidate for [Office]. Growing up in this community, I’ve witnessed its potential firsthand. With your support, I’ll work tirelessly to revitalize our local economy, promote job growth, and strengthen our schools. Together, we can create a brighter future for [District].”

Use of SMS Marketing for Political Campaigns

SMS marketing with PowerTextor can help political campaigns fully engage with voters using technology. Here’s how:

  • Instant Communication: Send real-time updates, campaign news, and event notifications directly to supporters’ phones.
  • Personalized Messages: Tailor messages based on recipients’ preferences and demographics to increase engagement.
  • Mass Outreach: Reach thousands of voters simultaneously, saving time and resources.
  • Feedback and Surveys: Collect valuable feedback and conduct surveys to understand voters’ concerns better.
  • Fundraising Made Easy: Solicit donations through SMS campaigns by providing easy-to-follow links to your campaign’s donation page. You can send personalized fundraising appeals and track contributions in real-time.
  • Event Promotion: Whether it’s a town hall meeting, a rally, or a fundraising event, SMS marketing allows you to promote your campaign events swiftly and efficiently. Send event reminders, location details, and RSVP requests to ensure a strong turnout.
  • Voter Mobilization: Reach out to registered voters with friendly reminders to cast their ballots on election day. SMS marketing can provide polling station information and encourage voter turnout.
  • Issue Advocacy: Keep voters informed about your stance on crucial issues. Send them updates about your policy proposals and endorsements from respected organizations and individuals.
  • Targeted Outreach: SMS marketing allows you to segment your audience and send tailored messages to different voter demographics. This precision targeting ensures that your message resonates with each group.
  • Real-time Feedback: Engage with your supporters and constituents through SMS surveys and polls. Gather valuable feedback and data to refine your campaign strategy and adapt to changing circumstances.

Maximizing the Impact of SMS Marketing

To maximize the impact of SMS marketing, consider the following strategies:

  • Build a Subscriber List: Encourage people to opt-in to your SMS updates through various channels, including your website, social media, and at campaign events.
  • Timing is Key: Send messages when your audience is most likely to be engaged, such as evenings and weekends. Avoid sending messages too frequently to prevent fatigue.
  • Compliance and Privacy: Ensure that your SMS marketing complies with all relevant laws and regulations, including obtaining proper consent for sending messages.
  • Consistent Messaging: Use a consistent voice and message across all campaign materials, including SMS messages, social media posts, and campaign literature.
  • Engage and Respond: Encourage two-way communication by allowing recipients to respond to your messages. Respond promptly to inquiries and engage in meaningful conversations.
  • Track and Analyze:  Utilize analytics tools to track the performance of your SMS campaigns. Analyze open rates, click-through rates, and response rates to refine your strategy.
  • A/B Testing: Experiment with different message formats, content, and calls to action to determine what resonates most with your audience.

In the modern political landscape, a compelling candidate statement and effective SMS marketing strategy are indispensable tools for any campaign. Following the guidelines outlined in this article, you can craft a candidate statement that resonates with your audience and use SMS marketing to amplify your message, reach a broader audience, and mobilize your supporters. With the right approach and the PowerTextor platform, you can create a winning campaign that captures the hearts and minds of voters and propels you to success on election day. Remember, every message you send through SMS marketing is an opportunity to connect with your audience and make a lasting impression. Make the most of it!

Combine your statement with the power of SMS marketing through PowerTextor, and you’ll be well on your way to engaging a broader audience and securing a successful campaign. Remember, your message is your voice – make it heard!

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Run for School Board – Tips and Ideas

Writing Your School Board Candidate Bio

A candidate biography is a short, comprehensive summary of a candidate’s life. A good school board candidate biography showcases your educational leadership and provides voters with an overview of who you are, your leadership in educational initiatives, why you are running, and why voters should support you.

Your biography should include basic information about your education, professional background, and any volunteer work that you’ve done, particularly if that work has to do with school governance or the school district. Highlight information about relevant skills that you’ll bring to job when elected to the board.

Tips for writing an electable school board candidate bio:

  • Keep it short, concise, and reflect your commitment to educational excellence.
  • Include your unique qualifications and experience.
  • Share your goals and vision for the future of education in your district.
  • Let voters know what you stand for and what you will do to as a member of the school board.
  • Remind them to support or vote for you on election day!
Get Free Tips to Boost Your Digital Campaign

Find an interesting hook

Try to find a hook in your story that relates to your child as a student or schools in general. Use that hook in your introduction. It should be intriguing and make the reader understand your motivations for wanting to serve on the local school board.

An example of a motivational hook could be: “I am running for school board because my child had special educational needs that were not addressed by the district. I know there are other students that need special help, and I intend to help them get it.”

Include your education and expertise

Your bio for school board should include basic information about your education, professional background, and any volunteer work that you’ve done, particularly if that work has to do with schools or the school district.

Highlight your specific experiences and achievements in education or related fields. Mention any roles, projects, or accomplishments that showcase your leadership, problem-solving skills, and knowledge of educational systems.

Example: “During my tenure on the local education committee, I spearheaded a campaign for better STEM resources, significantly improving our district’s science and technology curriculum.”

Share your vision and goals

In your bio, clearly articulate your vision for education in your district. Consider the future you see for students and teachers. Be specific. For instance, if your goal is to integrate more technology in classrooms, mention it. Or, if you wish to enhance arts education, highlight this. Your candidate statement should address the unique needs and issues that face your district. Voters should understand what changes your goals and priorities will make.

Most candidate information is generally written in the third person. You want a third-person version for your website and campaign brochures . When addressing others, of course, you’ll want to refer to yourself in the first person.

Here’s an example of a board of education bio:

Elaine Johnson: Advocate for Educational Innovation Elaine Johnson is a dedicated leader in education administration and will bring a fresh perspective to our local school board. With extensive experience in education administration, Elaine’s commitment to academic excellence and community engagement sets her apart. A Personal Connection with Education Elaine’s interest in education began with her family. Several of her family members, including her mother and aunt, were educators. This background gave her a unique insight into the education system. Elaine earned her degree in teaching degree and Masters in Education from Upstate University. Her career in education spans over fifteen years. She has a track record of implementing effective educational programs, including revolutionary STEM programs for juniors and seniors. While serving as the Ridgefield elementary school principal, she worked with the state on innovative educational programs.  She increased student and parent involvement through the PTA. Engaged in our Community   Even beyond the school walls, Elaine has always been deeply involved in our community. She joined the boards of several educational foundations. In this role, she pushed equal access to education and collaborated with youth organizations. These partnerships have enriched students’ educational experiences both in the classroom and beyond. Vision and Goals for our Schools Elaine’s vision is to bring innovative solutions to the school board. Her focus is on creating a challenging and supportive classroom environment. Rather than waiting for student welfare problems to grow, she believes that the school board should be proactive in problem-solving. Let’s Improve our District!   Support Elaine Johnson in her quest for educational improvement. Vote for Elaine in the school board election this November. Help improve our children’s education.

Proofread your candidate statement

Before you release your bio, have other people you trust read your the draft and provide feedback. Use online tools like Grammarly to make sure everything is correct with the spelling and grammar. After all, if you are running for a position that deals with education, you need to be able write well!

What’s your elevator pitch?

Now that you have written a full candidate biography, it’s time to break it down.

Once you have written your full candidate biography, you should create a more concise version. This is called an ‘ elevator pitch ’, which is a short description of yourself that explains who you are and why you are running for office. It should be something that can be explained in just 20 to 30 seconds. Memorize this pitch, as there will be many opportunities to use it when you meet individuals or speak to groups.

You can also take written sections of your bio and rework them for use in other campaign materials. Incorporate elements of your bio into public presentations and speeches.

In conclusion

Your personal bio is an important part of successful campaign branding, so it’s important to take the time to write it with detail and enthusiasm!

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The Classroom | Empowering Students in Their College Journey

How to Write a Political Bio

Dr. Kelly S. Meier

How to Write the Objective in a CV for PhD Admissions

Campaigning for public office is more than shaking hands and kissing babies. Your political biography sets the tone for who you are as a candidate and reveals who you are as an individual. It establishes an image that conveys your values, qualifications and passion for the position. Don’t hold back as you write a story that compels voters to choose you in the next election. Consider a political biography an opportunity to establish an image that leaves a lasting impression.

Take Inventory

Begin by taking inventory of your personal and professional experiences. Write down key information such as your age, family, education, job titles, community service activities, civic engagement, awards and the public service offices you’ve held. Write a separate list of qualities that separate you from the other candidates running for office.

Collect Documentation

Collect photographs, memorabilia and videos that can serve as supporting documentation for your skills and experiences. If possible, take some new pictures that reinforce your commitment to the district you wish to serve. Remember that potential voters are drawn to candidates who are charismatic and accessible. Photographs and videos can fortify the words used to describe you.

Write your Story

Use the information you’ve collected to write your story. Be clear and concise with your words and remember that most voters will not know who you are. The tone of your biography should fit the candidate you espouse to be. Begin with background information that defines who you are as a person. Next, describe your skills and experiences that make a case for why you're best suited for the position. Finish with a statement of purpose or rationale for running. For print materials, intermingle photos that back up your biography. For a website, intermix photographs and video to bring your words to life. Be sure to have several people read and review your political biography, prior to publishing it.

Special Tips

Ask a campaign volunteer to write a version of your political biography and compare it to the one you wrote. Reading a biography written by someone who knows you and the campaign field will offer you a different perspective. You will likely need a shorter version that is a paragraph or less, to be used in leaflets or brochures. A longer version that is a one page or more can be used for a website. Write your political biography in the third person, as if someone else is speaking about you. Finally, address any negative personal issues in your biography so that you can be in control of the message at the beginning of the campaign.

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Dr. Kelly Meier earned her doctorate from Minnesota State Mankato in Educational Leadership. She is the author and co-author of 12 books and serves as a consultant in K-12 and higher education. Dr. Meier is is a regular contributor for The Equity Network and has worked in education for more than 30 years. She has numerous publications with Talico, Inc., DynaTEAM Consulting, Inc. and Kinect Education Group.

Status.net

How to Write a Short Bio: 5 Examples and Templates

By Status.net Editorial Team on June 16, 2023 — 12 minutes to read

  • How to Write a Short Bio Part 1
  • What to Include in a Short Professional Bio Part 2
  • Example of a Formal Short Bio Part 3
  • Example of a Casual Short Bio Part 4
  • Examples of Well-Written Short Bios Part 5
  • Short Bio: Best Templates Part 6
  • Tips for Writing a Short Bio Part 7
  • Optimizing Your Bio for Different Platforms Part 8

A short bio is a concise and informative summary of your professional background, accomplishments, and personal interests. It’s an opportunity for you to introduce yourself to others, whether it’s for networking, job applications, or social media profiles. By writing a short bio, you allow others to quickly understand your expertise, strengths, and personality.

As you write your short bio, consider your audience and tailor the content accordingly. You might want to have different versions of your bio for varying contexts, such as a professional conference, a job application, or a social media platform. Regardless of the situation, strive to be authentic and maintain a tone that reflects your personality while also adhering to professional standards.

Part 1 How to Write a Short Bio

When writing a short bio, first focus on being concise and relevant. A short bio should be approximately 4-6 sentences or about 150 words. Be sure to highlight your achievements, experience, and expertise with confidence and clarity.

To start, introduce yourself briefly, including your name, title, and current role or profession. Next, mention your most significant accomplishments in your field thus far. This can include awards, certifications, publications, or any other relevant milestones. Discuss your current work and projects, providing the reader with a snapshot of your professional life. Make sure to emphasize your unique strengths and specialties. Then, touch upon your education or any other credentials that showcase your expertise.

“Jeremiah Smith, an award-winning graphic designer, specializes in creating visually stunning websites and marketing materials for a diverse clientele. With over 10 years of experience, Jeremiah has led branding projects for major corporations and small businesses alike, receiving accolades for his innovative design solutions. Currently, he serves as the Creative Director at X Design Studio, where he is dedicated to helping clients grow their digital presence. Jeremiah holds a Bachelor of Fine Arts in Graphic Design from the prestigious Art Institute of Chicago.”

For a stronger impact, customize your short bio by tailoring it to the specific platform, audience, or purpose. By prioritizing information and emphasizing the most relevant points, you can create a brief, engaging bio that showcases your unique skills and accomplishments.

Part 2 What to Include in a Short Professional Bio

  • Your job title and current role : Start by mentioning your current role and the industry you’re working in. This helps to establish your expertise and gives readers an immediate understanding of your professional focus.
  • Career accomplishments and milestones : Highlight a few significant achievements in your career thus far. These can be successful projects, promotions, or awards you’ve received. Be specific about what you’ve accomplished and how it demonstrates your expertise.
  • Skills and qualifications : Briefly mention the key skills and qualifications you possess that make you an expert in your field. This can include technical abilities, soft skills, certifications, or degrees.
  • Interests and personal touch : Add a few personal details that showcase your interests and passions outside of work. This can humanize your professional persona and help you connect with readers on a more personal level. However, be careful not to share too much personal information.
  • LinkedIn and networking opportunities : Include a link to your LinkedIn profile or other professional social media accounts. This provides readers with an opportunity to connect with you and discover more about your background.

To present this information effectively, write your short professional bio in the third person and maintain a confident, knowledgeable, and clear tone of voice. Keep the content concise and easy to understand by breaking it into paragraphs and using formatting elements such as bullet points and bold text when necessary.

Here is one more example of a well-crafted short professional bio:

“John Smith is a seasoned marketing manager with over 10 years of experience in the tech industry. He currently leads product marketing efforts at X Company, where he has successfully launched new products and significantly increased market share.

John holds a Bachelor’s degree in Business Administration and is certified in digital marketing. His expertise includes strategic planning, content creation, and driving brand awareness through innovative campaigns.

In his free time, John enjoys hiking, photography, and volunteering at the local animal shelter. Connect with him on LinkedIn to learn more about his professional experience and accomplishments.”

Taking Into Account Personal and Professional Aspects

Try to strike a balance between your personal and professional aspects:

  • Make sure to mention any relevant professional accomplishments and skills that showcase your expertise in your field. If you are a student or a working professional, add details about your university, current position, or professional experiences that give readers an insight into your capabilities.
  • Don’t forget to add a touch of personality to your bio. Including personal details, interests, and hobbies will make you more relatable and create a connection with your audience. However, try to keep these personal elements brief and relevant to your overall bio. For example, if you are writing a bio for a personal website or Twitter, you could mention that you are an avid painter or a dedicated volunteer at a local animal shelter.

When writing in the second person, use short paragraphs to make your bio easy to read and understand. For instance:

  • Full name: Briefly mention your full name at the beginning of your bio.
  • Professional skills: List your core skills and accomplishments in bullet points or a table format.
  • Personal interests: Share some hobbies or interests related to your profession or that showcase your values.
  • Personal goals or mission statement: Include a sentence or two about your professional philosophy and core values to give readers a sense of your personal brand.

Related: How to Write a Personal Mission Statement (20 Examples)

Be cautious with the contact information you provide, especially if your bio will be accessible to the public on your personal website or social media profiles. Make sure only the necessary details are included to avoid any privacy concerns.

In summary, your short bio should be a reflection of both your personal and professional self. Showcase your skills and accomplishments while adding personal touches to make it engaging and relatable. Keep the text concise, use appropriate formatting, and remember to maintain a confident, knowledgeable, neutral, and clear tone throughout your bio.

Related: What Are Your Values? How to Discover Your Values

Selecting the Tone for Your Short Bio

Selecting the right tone for your short bio is crucial to portraying yourself in the way you want to be perceived. Consider the context in which the bio will be read and choose a tone accordingly. There are two main tones you can adopt: formal and casual.

Part 3 Example of a Formal Short Bio

Formal Tone : If you’re writing a bio for a professional context, such as a job, conference, or publication, opt for a formal tone. This means using more sophisticated language, avoiding slang, and maintaining a professional vibe throughout the bio. To achieve this, write in complete sentences, utilize proper grammar and punctuation, and highlight your achievements and expertise. Be sure to remain confident and clear in your writing. Example: “Dr. Jane Doe is a renowned expert in the field of molecular biology, with over 15 years of research experience to her credit. As the recipient of several prestigious awards, Dr. Doe’s groundbreaking work has had a significant impact on the scientific community.”

Part 4 Example of a Casual Short Bio

Casual Tone : A casual tone works well for less formal situations, such as bios on personal websites, blogs, or social media profiles. Here, you can use more relaxed language and showcase your personality. However, it’s still important to sound knowledgeable and approachable. Feel free to use contractions, incorporate humor, and speak directly to your audience to create an engaging tone.

“Hey there! I’m John, a travel enthusiast who loves exploring new cultures and tasting exotic dishes. When I’m not backpacking across the globe, you can find me geeking out about the latest tech gadgets or sipping on a well-crafted cocktail.”

In both cases, whether formal or casual, always ensure that your voice is confident, neutral, and clear. Remember to keep it concise, avoid exaggeration or false claims, and maintain a second-person point of view.

Part 5 Examples of Well-Written Short Bios

Short bio example 1.

Jane Smith is a marketing expert with over 10 years of experience in helping brands elevate their online presence. With a passion for storytelling, Jane excels in creating content that engages and inspires. In her free time, she enjoys hiking, photography, and exploring her city’s local coffee shops. Connect with Jane on LinkedIn or follow her on Twitter @JaneSmith.

Short Bio Example 2

John Doe is an experienced software engineer with a knack for developing cutting-edge applications. Specializing in full-stack web development, John’s expertise lies in JavaScript, Python, and Node.js. When he’s not coding, John can be found playing the guitar, tutoring local students in programming, or cheering on his favorite esports team.

Part 6 Short Bio: Best Templates

Short bio template 1.

[Your Name] is a [industry or profession] expert with [number of years] of experience in [specific skills or areas of expertise]. [He/She/They] specializes in [technical skills or industry knowledge] and has a passion for [relevant interests]. In [his/her/their] free time, [your name] enjoys [hobbies or activities]. Connect with [your name] on [social media platforms] or through [his/her/their] website.

Short Bio Template 2

As a [occupation or field], [Your Name] incorporates [unique qualities or skills] to produce [specific type of work]. With a background in [relevant experience], [He/She/They] has been able to [achievement or accomplishment] through [personal path or passion]. When not [working or creating], [Your Name] spends [his/her/their] time [hobbies or activities], always seeking new inspiration.

[Your name] is a [profession or role] with a background in [relevant expertise or industry]. [He/She/They] earned a [degree] in [field] from [institution]. [Your name] has [number of years] experience in [profession/industry], providing [valuable service or skill]. Outside of work, [your name] enjoys [hobbies or personal interests]. Connect with [your name] on [social media platform] or visit [your website or portfolio].

Customize these examples and templates to fit your own unique skills, experiences, and personality. Using a second person point of view, focus on the key aspects you want your audience to know about. Be confident and transparent about your achievements and interests, and let your short bio speak for itself. Happy writing!

Part 7 Tips for Writing a Short Bio

  • Know your target audience : Consider the people who will be reading your bio and focus on the information that will be most relevant to them. Tailor your bio to best serve their needs and expectations.
  • Highlight your accomplishments : Share information on your achievements, awards, and notable experiences. This will give your audience an understanding of your expertise and success in your field.
  • Include your goals and mission statement : Tell your audience what drives you and what you hope to achieve. This can help create a connection with the reader and showcase your dedication to your work.
  • Maintain a professional tone : Write in a clear and concise manner, avoiding casual language and slang. A confident and knowledgeable tone will convey your competence in your field.
  • Keep personal information to a minimum : While you may choose to mention some personal tidbits, be mindful of what you share. Focus on information that enhances your professional image, rather than oversharing personal details.
  • Promote your brand and company : If you represent a business or have a personal brand, mention your company name and mission statement. This can help reinforce your brand identity and make a stronger impression on your audience.
  • Prioritize transparency and authenticity : Be honest about your experience and qualifications. Avoid exaggerating or making false claims in order to maintain trust with your audience.
  • Limit self-promotion : While it’s important to show off your accomplishments, be sure to keep the focus on meaningful information rather than excessive self-promotion. This will help engage readers and build credibility.
  • Use formatting to enhance readability : Break up your bio into paragraphs, use bullet points for lists, and bold text for important details. This will make it easier for your audience to read and understand your bio.
  • Include contact information : Provide a way for your audience to get in touch with you, whether it’s an email address, phone number, or a link to your website.

Part 8 Optimizing Your Bio for Different Platforms

On LinkedIn , focus on your professional achievements and skills. Use bullet points or a table to highlight your most significant accomplishments. Feel free to include any relevant certifications, courses, or awards. Remember that LinkedIn is a professional networking platform, so maintaining a professional tone is crucial.

For a resume , your bio should be concise and focus on summarizing your career history and specific expertise. Make it easy for potential employers to grasp your main strengths quickly. Use bold text to emphasize crucial information, such as your job title, years of experience, or industry-specific skills.

On a personal website , you have more freedom to express your personality and showcase unique aspects of your life. Consider adding anecdotes, hobbies, or personal achievements to give visitors a glimpse of who you are outside of your professional life. You can also touch on your professional capabilities but keep it concise.

For Twitter , keep in mind the character limit for bios and make every word count. Capture your profession or industry, and maybe add a touch of your personality or interests through emojis or hashtags. It’s common to see authors and celebrities mention their latest projects, books, or achievements here.

Frequently Asked Questions

What are the essential elements of a short bio.

A short bio should include:

  • Your name and current role or profession.
  • Brief background information including education and relevant work experience.
  • Notable accomplishments or skills relevant to your profession.
  • Personal interests or ambitions that showcase your personality.
  • A call-to-action, such as directing readers to your portfolio or LinkedIn profile.

How can I create a compelling short professional bio?

To create a compelling short professional bio, follow these steps:

  • Start strong with a clear and concise introduction.
  • Focus on your most relevant qualifications and experience.
  • Highlight key achievements and successes.
  • Provide a personal touch that showcases your unique attributes.
  • Keep it brief and easy to read, aiming for around 100-150 words.

What are some tips to make my short bio stand out?

  • Use vivid language and strong, active verbs.
  • Tailor your bio to your audience, emphasizing information that is most relevant to them.
  • Share a unique or unexpected personal interest to pique interest.
  • Edit and proofread your bio carefully, ensuring it is free of errors and reads smoothly.

How can I tailor my short bio to different contexts?

Adjust your short bio for different contexts by:

  • Focusing on relevant skills, experience, or accomplishments for each specific audience.
  • Adjusting the tone or language to suit the platform (e.g., more casual for a social media profile or more formal for a conference bio).
  • Emphasizing specific personal interests or accomplishments that align with the context or audience.
  • Updating your call-to-action as needed to direct readers to relevant content or profiles.

Related: 150+ Awesome Examples of Personal Values

  • 20 Inspiring Examples: How to Write a Personal Mission Statement
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How to Write a Short Professional Bio (With Examples and Templates)

Emily Polner

3 key takeaways

  • What a short professional bio is and why you need one
  • What to include in a short bio to make it stand out and relevant to your audience
  • Short professional bio examples, templates, and a faster way to write your biography with Teal's Professional Bio Generator

In a world where just about everyone is represented online, your short professional bio often serves as a first introduction.

Often, it's what employers or other professionals will use to form their initial impression. And how you present yourself can help influence whether someone invites you to connect, interview you, or simply move on.

Below, you'll learn what you need to write your bio and how to actually write one. You'll also find templates and some short professional bio examples to use as a guide.

Looking for a quicker way to a polished bio? Sign up for Teal for free and try the Professional Bio Generator.

What is a short professional bio? 

A short professional bio is exactly what it sounds like—a short professional biography that introduces yourself and gives a brief overview of your career and accomplishments. It gives future employees, colleagues, and anyone else you're networking with a more well-rounded picture of who you are.  

While "short" can be subjective, length often depends on the platform and the audience you're sharing your bio with. There's no one-size-fits-all, and you'll tailor the length based on where it's being shared—whether that’s on your personal website, LinkedIn profile, Twitter bio, or your resume.

What’s the difference between a professional bio and short professional bio?

A professional bio and a short professional bio both summarize your career, qualifications, and achievements, but each caters to different contexts and needs. 

A professional bio is a detailed account—that can span several paragraphs—and covers your:

  • Career background
  • Most noteworthy achievements and impact or results
  • Skills you've developed or are developing
  • Some personal insights

This version is appropriate for professional websites, long-form pitch documents, or networking platforms (like in your LinkedIn About Me section) where a more thorough introduction is valuable.

On the other hand, a short professional bio is a concise version that filters the most important information from your professional bio into key takeaways. A short bio:

  • Communicates your core qualifications
  • Briefly touches on your professional persona
  • Is ideal for your resume, author bio, or speaking engagements
  • Can be used across social media profiles like Twitter and Instagram

What to include in a short bio 

Your short bio should summarize the key takeaways from a longer, more rounded-out professional bio. Think of it as kind of an elevator pitch that highlights what you'd want your target audience (who doesn't know much—if anything—about you) to understand about your career so far.

Here are some things you'll want to address.

  • Level of education, if relevant to the audience
  • Years of experience in your field, if relevant to the audience
  • Your current or former career title
  • Major professional accomplishments with impact or goals
  • Professional experience, skills, and area(s) of expertise

Now, if you're a student or making a pivot, like transitioning into a new field where you might not have relevant work experience, you'll focus more on your educational achievements (think relevant awards, projects, or volunteer experience) and the skills and knowledge you're developing.

campaign biography example

What to include in a short bio if you’re a student

Even if you're still in school, there's plenty of information you can include in your bio, like: 

  • Where you're from
  • What university, trade school, or boot camp you're attending
  • Your area of study or intended major
  • Any clubs, teams, volunteering, or other extracurriculars you're a part of 
  • Any internships you've completed
  • Your career goals 
  • Your availability

Generate your professional bio with AI

Want to save time? You can also use the Teal to generate multiple versions of your short professional bio.

How to write a short bio

There's no right or wrong way to write your own bio. Think of this next section as a guide, and remember: short professional bios are unique to each person.

Here are the things you might want to consider if you're ready to write your professional bio:

1. Choose your voice

You have the option to write your short bio from either a first or third-person POV.

In the first person, you'll use  "I, me, and my." In the third person, you'll refer to yourself using your name and preferred pronouns.

As a general rule, using the third person is typically considered more formal, while using the first person is more casual and personal.

 First-person example : "I'm a bestselling author. My work has been published in The New York Times."
Third-person example: "Zane Smith is a bestselling author. His work has been published in The New York Times."

If you want to write and store multiple versions of your short professional bio in different tones or even with different information, use Teal to write and save as many versions as you need for free.

2. Choose your tone

Language can convey different moods. Depending on the context and your personal brand , your bio can sound more buttoned-up or more relaxed and conversational.

These two sentences describe the same person but showcase very different tones and writing styles: 

Example 1: “A recent graduate of the University of Pennsylvania, Sally is currently a consultant at XYZ Consulting based out of their New York office.” 
Example 2: “A recent UPenn grad, Sally swore off econ after years of hard classes only to end up as a consultant at a major firm — but don't worry, she loves it.” 

3. Start with your name and a current or recent role

This isn't a hard and fast rule, but to get your bio started, it's usually easiest to start with your name and current professional title or role. 

Example: “Zane Smith is currently the Demand Generation Manager at ABC Tech Company.”

If you're pivoting careers , you can list your most recent role and use your first sentence to say what you're looking to do next.

Example 1: “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is actively pursuing new opportunities in marketing management.” 
Example 2 : “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is now an aspiring 2nd grade teacher.” 

4. Share your accomplishments and achievements

Once you've introduced yourself and your current title, you can flow into your professional background, former job titles, and what you've done or aspire to do. Together, the first two sentences of your bio could read something like this: 

Example:  “Zane Smith is currently the Demand Generation Manager at ABC Tech Company. Previously, he was a Marketing Specialist at FGH Tech Company, where he grew paid traffic to their website by 500% year over year.” 

Pro Tip: Not sure where to start? Try the generative AI in the Teal Resume Builder . With Teal's AI, you can write individual achievements using a job description, keywords, or a custom prompt to articulate your accomplishments effectively and confidently.

A graphic of Teal's AI

5. Share your philosophy or “why” 

Self-promotion can feel incredibly uncomfortable, but it's important to make sure you don't undermine your value. Your “why,” the reason you do what you do every day, can be powerful and meaningful. Adding what gives you the spark to start each workday can set your own professional bio apart from others. 

Example: “Claire was inspired to pursue a career in elder law after volunteering in a nursing home throughout high school and college.” 

6. Add your personal touch

Even though your bio will be used in a professional capacity, it's okay to list a few personal details. We're more than just our jobs, and adding a few personal facts can help illustrate who you are outside of the office. 

Example: “When he's not working, Martin can be found tending to his spice garden and going on nature walks with his golden retriever.” 

Short professional bio examples

Examples of professional bios are invaluable because they provide a clear framework and inspiration for writing your own. They can also help you see how to condense years of experience into a few compelling sentences so you communicate the right details clearly, briefly, and full of impact. 

Short bio example for a personal website

short professional bio example for resume

"AUDREE KATE LOPEZ IS A FASHION STYLIST, EDITOR, INDUSTRY EXPERT AND INFLUENCER BASED IN NEW YORK. Audree began her professional career in the fashion departments at Glamour, O, the Oprah Magazine, Editorialist and Redbook magazines. She launched Audree Kate Studios in 2017 and worked on freelance projects at Marc Jacobs, Alice + Olivia, J.Crew and Club Monaco, joined the styling team at Alice + Olivia and became a contributing fashion editor for StyleCaster.com. Over the past few years Audree has styled for various publications, celebrities and retail brands. In 2016, Audree founded a digital course and community for fashion students called Fashion Fundamentals and has hosted workshops and classes around the country, and wrote an ebook titled Fashion Fundamentals."

Why it works: Audrey's bio immediately establishes her as a multifaceted professional within the fashion industry. It outlines her career trajectory and showcases broad experience and evolution, demonstrating growth and adaptability. The mention of initiatives and workshops adds a layer of approachability and commitment to education in her field, improving her appeal as an influencer and mentor.

Professional short bio example on LinkedIn

example of a short professional bio that has a punchy tone

"Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content."

Why it works: This professional bio online is punchy and concise. It opens by noting Christen's titles and includes years of experience, giving her credibility while underscoring her heritage (which can resonate strongly with a diverse audience on LinkedIn). By focusing on her app, she not only showcases initiative but also aligns herself with trends in tech innovation. Rounding out her short bio are details of working with top content creators, establishing her as a seasoned industry pro.

Short professional bio example on social media

campaign biography example

"Founder of Makelane, a private community for female DTC founders. 70K followers on TikTok where I analyze consumer brands"

Why it works: With only 160 characters to work with, Dulma’s Twitter bio is an example of brevity. It clearly outlines her two main pursuits: managing an online community and producing content for TikTok, making it easy for readers to gauge her interests and activities at a glance.

Company website short bio examples

campaign biography example

"Meet our wonderful team We're a tight-knit group of curious creatures, always learning, and constantly seeking out new perspectives and ideas. Get to know our team—they're what makes Teachable, well, Teachable."

Why it works: "Meet our wonderful team" feels like a personal invitation to get to know the group, which can make visitors more inclined to engage. Describing them as "tight-knit" and "curious creatures" adds character and illustrates a vibrant and collaborative work environment. Highlighting that the team is "always learning" and "constantly seeking out new perspectives" positions Teachable as a dynamic and innovative company—committed to growth and evolution.

Tips for writing a short bio

Even though there aren't official rules for writing a bio, there are still some things you should strive for as well as steer clear of if you want to make the best possible impression. 

1. Tailor your professional bio to your audience

Whether it's potential employers, LinkedIn connections, Twitter followers, or visitors to your website, each platform and audience has its own expectations. Keep your information relevant and concise, focusing on what matters most to that intended audience.

2. Be authentic

Your bio is not the place to fudge the truth about who you are. Be honest about what you've done and where you're heading. Not telling the truth could bar you from achieving your goals and land you in hot water. 

3. Prioritize relevant information

We really hate to be the one to tell you this, but unfortunately, most people do not have the time or patience to read a five-paragraph essay about your life story. Sorry to break it to you! 

4. Be relatable

No matter how lofty your accomplishments are, staying grounded may help you establish stronger connections with others. This is where adding personal details and highlighting your personal brand can serve you well. Whether that's with a hobby, interest , or other role outside of work, being relatable can let others understand and get to know you better and determine if you would be a good fit for a company.  

5. Be professional

It's appropriate and expected for you to talk about your professional skills and accomplishments in your short bio. That said, there's a fine line between talking about your achievements and sounding arrogant. These two examples talk about the same accomplishment but come across differently: 

Example 1: “An accomplished pianist, Ryan was selected out of nearly 7,000 applicants to perform at the annual New York State School Music Association festival last spring.” 
Example 2: “An accomplished pianist, Ryan was the obvious choice to perform at the annual New York State School Music Association festival last spring (because he's the best).” 

Also, if you're revising your bio after a lay-off or termination, avoid sounding spiteful. As tempting as it might be, don't make negative statements or accusations in your short bio. Positivity and a good attitude will get you much further.

Short professional bio templates

If you prefer to plug and play or need a short bio in a pinch, don't worry; here are three short bio templates to get you started:

Short professional bio template for working professionals

[First name last name] is [currently/formerly] a [insert most recent job title] at [most recent company name] . A proud graduate of [school or university] , they were inspired to pursue a career in [field] after [explain what led to your decision to work in your industry] . Prior to working at [most recent job title], they were the [previous title] at [previous company], where they were responsible for [insert professional accomplishments here] . In their free time, they can be found [insert your favorite hobbies] . 

Short professional biography template for students

[First name last name] is a current [year] at [institution] majoring in [area(s) of study] . On campus, [First name] is actively involved in [activity name] , for which they [insert details about what you do for the activity you're involved in] . They most recently [interned/worked] at [organization name] , where they had the opportunity to [insert details about what you did on the job] . They intend to work in the [insert field name or industry] after graduation to follow their passion of [insert what you are passionate about] . In their spare time, they can be found [insert your favorite hobbies] . 

Short professional bio template for a gap in employment

[First name last name] is a [position/job title] with [number] years of experience in [specific skills or industry] . Following [briefly mention the reason for the employment gap] , [he/she/they] took some time off to focus on [briefly mention what they did during the gap, e.g., personal development, family obligations, health reasons] . During this time, [he/she/they] also [briefly mention any relevant skills or achievements acquired during the gap] . [Name] is now eager to return to the workforce and is excited to bring [specific skills/accomplishments] to [his/her/their] next role. With a proven track record of [list specific achievements or skills] , [Name] is confident in [his/her/their] ability to contribute to [specific industry/profession] and make an impact in [his/her/their] next position.

If you decide to use any of these biography templates, tweak it ever-so-slightly. Once you've finished entering your details, try adding a bit of personal flair.

Swap adjectives, remove anything that doesn't quite fit with your vibe or experiences, or append some more personal details as you see fit. Feel free to work off of any one of the bios from these resume examples to get a feel for how different styles can be used across roles.

Create your short professional bio with Teal

In a digital world where your online presence often speaks before you do, writing a good, short professional bio is more important than ever. It's the first glimpse potential employers, clients, or colleagues get of your professional life and persona, and the right presentation can open doors to new opportunities and connections. 

Teal's Professional Bio Generator saves time by speeding up the writing process with AI. Whether you're trying to impress potential employers, clients, or peers, Teal's generator adapts to your needs and experience, allowing you to create a unique short bio for any audience with one click.

Ready to write a professional bio with maximum impact in less time?

Frequently Asked Questions

What is an example of a short professional bio.

An example of a short professional bio is: "Katie is a seasoned marketing professional with over 10 years of experience in digital advertising strategies. She has helped numerous brands achieve their online marketing goals, leading to increased visibility and 3x revenue YoY."

How do you write an impressive short bio?

To write an impressive short bio, focus on your most significant achievements, relevant skills, and experiences that set you apart. Keep it concise and tailored to your audience to engage and leave a memorable impression. You can also use the Teal  AI Resume Builder  Generative AI to craft a bio that highlights your unique professional journey and skills in an engaging way.

What is a short biography about yourself?

A short biography about yourself should concisely summarize your professional background, major accomplishments, and skills. For example, "I'm an innovative software developer with 5 years of experience in creating scalable applications, known for my ability to troubleshoot complex issues and my commitment to delivering high-quality software solutions."

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How to write a professional bio (with examples and templates)

  • Rebecca Strehlow
  • 11 min read

Get started by: Creating a website →  | Getting a domain →

How to write a bio

Which three words would you use to describe yourself? Most of us have been asked this question and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a short bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, some of the best business websites place bios on a designated About Us page in their website, as well as on their social media pages and other networking platforms.

What to include in a short bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

Green image with peach squares that say "be concise" plus lavender circles that say "Know your audience" and "Bio".

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

A professional bio template graphic that says [name] is a [job title] who [job description]. [Name] has [Academic Qualifications] from [University]...

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Professional bio examples: Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“​My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

Professional bio examples: Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Professional bio examples: Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

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Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter - just use fewer words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Bio for a website example:

Hi, I'm Alex Johnson, a passionate web developer with over 10 years of experience in creating dynamic and user-friendly websites. I specialize in front-end development, bringing innovative designs to life with clean and efficient code. When I'm not coding, you can find me exploring hiking trails, experimenting with new recipes, or buried in a good book. Let's build something amazing together.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

Bio for social media example:

🌟 Tech Enthusiast | 📚 Avid Reader | 🎨 Amateur Artist | 🌍 Explorer

Passionate about AI and its impact on our future. Sharing insights on tech trends, book recommendations, and my travel adventures. Lover of all things creative. Let's connect and inspire each other

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

In a world where first impressions matter, a well-crafted bio can make a significant impact in establishing trust and credibility with potential clients, employers or collaborators. It also offers insight into your personality and values, helping to forge authentic connections with your audience. It acts as a powerful tool for personal branding, allowing you to differentiate yourself in a competitive landscape and leave a memorable impression.

A strong bio also serves as a gateway to opportunities, whether it's securing new clients, landing job interviews or establishing partnerships. It acts as a professional introduction, allowing you to showcase your expertise. A polished and impactful bio is essential for you to effectively communicate your professional identity and stand out in your field.

Writing a bio without experience

Writing a bio when you don't yet have experience can be challenging, but it's an opportunity to showcase your potential and aspirations.

Begin by highlighting your educational background, skills and any relevant coursework or projects you've completed. Focus on your passions, interests and personal qualities that make you unique. Consider including volunteer work, internships or extracurricular activities that demonstrate your commitment and initiative. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Don't be afraid to be honest about your current stage and your willingness to gain experience and develop professionally.

If you don't know what to write in your bio, start by brainstorming your key experiences, achievements, skills and personal attributes. Consider what sets you apart and what you want others to know about you. Look for inspiration from other bios or profiles in your field, and consider seeking feedback from friends, mentors or colleagues. Don't hesitate to highlight your passions, interests and goals, as well as any unique experiences or perspectives you bring to the table. Remember to keep it concise and engaging, and don't be afraid to revise and refine your bio until it accurately represents you.

How to write a bio FAQ

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

What should i include in a short bio, how do you write a fun bio for work, how do i make my bio stand out, related posts.

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  • Jul 13, 2022

How to Write a Stand-Out Professional Bio (with Examples)

Not good at writing about yourself? Follow these handy tips!

Nikki Vivian

Nikki Vivian

Careers Coach and Writer

Reviewed by Hayley Ramsey

Person thinking about how to write a professional bio

If you’ve reached the point in your life where you’re applying for jobs and making headway in your career, networking online, or setting up a business, the chances are, you’ve needed to write a professional biography. This can be a daunting task. Writing about ourselves and focusing on our strengths doesn’t always come easy, and neither does making it captivating enough to draw in the reader.

Take a look through our article on how to write a professional bio, with top tips for what to include and detailed examples for inspiration.

What is a professional bio

A professional bio is a short introduction or summary about you and what you can offer. Its purpose is to sell you as a professiona l in whatever capacity you are using it for. Typically, you can use a bio at the start of your CV , you can have a detailed bio on a LinkedIn profile , and you can present a bio to clients, employers or customers.

For your bio to be effective, it needs to be written in a way that draws in the reader, giving them all the information they need to know about you in a professional capacity, in a way that is engaging, clear and genuine. Think of it as your sales pitch.

You can be creative or stick to a traditional structure for your bio, but there are certain things that you may want to include:

  • Current job title
  • Educational attainment
  • Relevant certifications
  • Area of specialism
  • Skills and experience
  • Previous career background

How to write a professional bio

Knowing what you need to include is one thing, but writing it can still be tricky. It has to be catchy so that the reader wants to continue to the end, and it has to give all the information needed to do you and your professional standing justice. It is a snapshot of you and your career, so you want to make sure you come across professional and qualified but also demonstrate how you stand out.

Here are some tips to help.

Give an introduction

Start your personal biography with an introduction to who you are. You can include your name and what you do currently, or a summary of your most recent years of experience. If you have a business you are representing, this can also be stated here as part of the introduction. Starting with an introduction is impactful and personal and sets the scene.

Highlight your experience

As well as introducing yourself in terms of what you do, you will do well to include some details about your current role or business, along with previous experience that brought you to this point. Think about your responsibilities, what you’re best known for, and how you got to the position you are currently in.

Avoid using phrases like “trying to” or “attempting to”, as this makes it sound like you’re not achieving the things you’re aiming for. Go with something more powerful, as you are doing it (and doing it well!)

Focus on achievements

What you do on a day-to-day basis is important, but your bio needs to show what you personally have to offer. Think about what makes you stand out, such as any awards, commendations, or anything with great results that you have contributed to personally. These need to be a focus of your bio. For example, think about using percentages to show increase in revenue, numbers to demonstrate how many people you managed or secured at an event or naming (and linking to) publications that you were mentioned in.

Show your personality

Why is what you do important to you? Why are you passionate about it? If relevant, talk about your views and mission within your field and why you love what you do. Injecting a bit of personality into your bio will help readers to relate to you and understand your goals and commitments.

Keep it short

Professional bios don’t need to be — and shouldn’t be — long. They are a snapshot of you and your career, in the context of what you’re using the bio for. Your résumé, the rest of your LinkedIn profile, website, or any further documents can add further details that don’t need to be covered in your bio. A bios length will vary depending on what you’re using it for. A résumé bio should be short, just a few sentences, whereas a LinkedIn bio can be up to 2000 characters. Generally, a business bio is expected to be around 300–500 words.

Keep it relevant

Your bio needs to be entirely relevant to whatever you’re using it for. If you are applying for a job and your bio is on your résumé, it needs to clearly outline who you are, your most relevant skills and experience, and what you’re looking to do. If your bio is to be used to show your membership to a professional organization, you need to be highlighting experience, credentials and job titles relating to that. Don’t be tempted to include everything. You are looking to show your professionalism in a certain area.

Break up the text

You want your bio to be easy to read, so break up text into short paragraphs or use bullets if you are listing skills or achievements where necessary. Short paragraphs are easier to scan and easier to take in than large bodies of text. A large paragraph can be offputting and means your bio is less likely to be read.

Tell a story

Professional bios can be boring. You don’t want that. You actually want people to read yours, so write it in a way that speaks to the reader. Rather than a stale list of achievements and a list of past positions, weave a story. Talk about where you are, how you got there, why you love what you do and why you’re so good at it but do it in a way that is engaging. People love stories and it will also help them to relate to you.

While telling stories is good, don’t make it an essay. Keep it short and sweet.

What can you offer

It’s very tempting to think about what you are looking for when you are applying for a job, or membership in an organization. Talk about your career goals and ambitions, yes, but don’t forget to make it very clear what you can offer. A future employer or customer wants to know why they should pick you, rather than what you hope to gain.

Call to action

Depending on what the bio is being used for, you may want to include a call to action. This works especially well with a professional bio on LinkedIn or a website. The call to action could be to join a mailing list, visit your website or give you a call.

Taking note of all the advice above, here are some examples of how you can construct a short professional bio. These are bios are particularly suitable for a résumé, the by-line of a guest article or a short bio on a website.

I first became interested in engineering at a young age, when I became fascinated with the mechanisms of toys and vehicles. This passion continued as I progressed through education and realized that I could study engineering and make a career out of it. Following my BA in mechanical engineering, I went on to complete a MEng and began my career with [company name] where I quickly progressed from intern to regional manager, winning employer of the year in 2021.

With 15 years of experience working in business development for successful start-ups, including [company name] and [company name], I set up [your company/business name] to incorporate my business knowledge and experience of bringing products successfully to market, with my passion for cooking. Since 2019, I have grown the business to trade in three countries, employing 50 members of staff and increasing revenue year on year by 15 percent.

With strong leadership skills, a growth mindset and a genuine interest in the industry I trade in, I have big growth plans for 2022, including new product lines, market expansion and some exciting collaborations.

My name is [your name] and I am a marketing assistant with experience in the corporate, creative and fashion industry. I completed my bachelor’s degree in business administration in 2019 with a distinction and have since completed internships and placements with [company name(s)], building my experience in events and the corporate environment.

I am skilled at building relationships with clients and using my creativity to contribute to effective marketing strategies, including the [campaign name] campaign for [company name]. I am passionate about learning and outside of formal education; I have taken a number of online courses including digital marketing, marketing and branding and influencer marketing to level up my skills.

Final thoughts

Done right, a professional bio can be an effective tool for getting you noticed, to help you advance in your career and to outline exactly what you’re good at and what you stand for. However, it isn’t as simple as just listing your credentials. You need to make yourself stand out by creating a bio that is readable, human, relatable, and that sells you for all your relevant skills and experience.

Take time to think about your audience, what they need to know about you, and don’t be shy about including your big achievements and the experience that sets you apart.

Do you struggle writing about yourself and your achievements? Did you find this helpful? Let us know in the comments below!

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The Best Short Professional Bios (Examples + Templates)

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Summary. To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

Knowing how to write a concise, informative, and interesting biography about yourself can help throughout various parts of the professional process. You can use your bio to capture the attention of potential employers or clients and convince them to choose to employ or work with you.

In this article, you’ll learn more about what goes into a short bio and how to write one, and you’ll also get to see some short bio templates and examples to help you get an idea of what yours should look like.

Key Takeaways

A short bio serves to introduce you, your achievements, and what you offer professionally to potential employers or clients.

It’s important to keep your bio brief so that readers stay engaged and will remember your main points.

You may need to adjust your bio for different audiences, as your clients may want to know different information than a recruiter would.

Talk about your skills and accomplishments in your bio, but don’t exaggerate them.

How to Write a Short Bio

What Is a Short Bio?

How to write a short bio, what to include in a short professional bio, short bio examples, short bio templates, tips for writing a short bio, writing a short bio faq.

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A short bio serves as your introduction to the professional world. In terms of finding or expanding on your job, a bio will cover your:

Work history

Achievements

Any other relevant professional information

Think of it as a professional memoir that a hiring manager or consumer can read and understand quickly. It’s usually about one to three paragraphs depending on experience.

There’s an emphasis on being succinct when it comes to writing a professional bio. This is because a bio is supposed to be a preface to attract recruiter attention and incline them to reach out for more information. Many readers will get lost or bored with a lengthy bio.

Using a short bio can be helpful across very different industries, from marketing to accounting, from psychiatry to sales.

You’re probably familiar with providing short bios on social media websites and applications. While the information and skills you include in a professional bio may differ, the general formatting is similar.

There’s a lot of considerations to take into account when writing a short bio, and it can quickly become intimidating. Deciding what information is relevant and how to keep it near 140 characters is no small task.

If you’re having difficulty writing a short bio, follow the outline below to craft an introduction that engages your reader.

Make an initial introduction. You can’t jump right into everything you’ve done and what you want to do in the future before introducing yourself.

Your bio’s first sentence should begin with your full name in the third person or introduce yourself in the first person and continue to briefly outline your most notable skills and accomplishments. It’s a good place to state your current job and employer.

Go deeper with what motivates you. Once you’ve catchily illustrated who you are in your short bio, you can use the second sentence to describe your motivations for your work.

Stating what drives you to do the work you do is essential to employers and customers alike. Whether you work as a physician or fitness consultant , there’s a reason why this is your profession, and you should explain that in your short professional bio.

Describe your accomplishments. Your short bio is for detailing why you’re the ideal candidate to be trusted with handling an employer or consumer’s business. By describing your prior accomplishments, you let them know what you could offer as an employee and how you’ve succeeded in the past.

While you should avoid sounding braggy, the reader is looking for information about what your qualifications are , and your accomplishments generally measure these qualities.

Even though you could probably go on for ages about the details of your accomplishments, save that for an interview . In a short bio, only include the most impressive of your achievements to outline.

Accomplishments relevant to a short bio could include:

Impressive results on a project

Former promotions

Awards received in your field

Certifications received

Include contact information. The purpose of a short bio as either a business or a job seeker is to inspire the reader to reach out. Without contact information, this pursuit becomes futile. Make sure your short bio has some way to contact you at the end.

Relevant contact information may include:

Phone number

Professional networking profile

A short professional bio includes:

Your full name. You can choose to write your bio in the first person (I, me, my) or third person (he, she, they), but either way, you need to include your full name at some point. Branding doesn’t work so well without a brand name (i.e., you!)

Your brand. Of course, if you have an actual brand that you’re trying to market, you should include the brand name as well.

What you do. Summarize what you want the reader to know about what you do in one sentence — tricky, we know.

Your accomplishments. For a short bio, you can stick with just one major accomplishment from your professional life. Or, if you have a string of impressive achievements, try condensing all of them down to one sentence.

Your goals and values. Let the reader know what makes you tick — why do you do what you do and what do you hope to achieve with your work? People are compelled by a story more than anything else, so it’s important to get this part right.

Something personal (optional). If you have a quirky tidbit about yourself you’d like to include, go for it. Just make sure it doesn’t throw off te the tone of the rest of your bio.

Contact info (optional). If your bio is serving as a call-to-action to drum up business or get leads on job opportunities, it makes sense to include your contact information at the end of your bio. It’s not necessary if that information is available elsewhere on the page , though.

Entry-Level Job-Seeker Bio Example

Mitchell Morrison is an upcoming video producer and editor who believes in the art of visual organization. He is a recent graduate from the University of Washington and focused on post-production during his time studying there. He was introduced to the magical world of visual art production by watching his father work on editing commercials growing up and has been working towards his dream of becoming a video editor ever since. During his last year of college, Mitchell participated in a competitive internship with Digital Space Films. He was chosen out of 2,000 applicants based on his academic portfolio and personal statement essay. This internship was an incredible learning experience and resulted in three professional accreditations for music video editing. Mitchell currently lives in Seattle, Washington pursuing freelance opportunities and spending time with his Dog, Pikachu. To get into contact with Mitchell: MitchellMorrisonVideo.com/contact

Working Professional Website Bio Example

Lisa Kennedy is an experienced real estate professional. She knows how important a home is for long-term happiness and has invested her career in putting people in the house they’ve always dreamed of. Lisa was driven to pursue real estate from her passion for helping people during life-altering times, and a keen interest in high-end, luxury homes. She’s been working in the real estate industry for ten years and in that time has assisted over 3,500 people in finding homes. She was educated at the University of Los Angeles with a bachelor’s in business management. She’s worked for some of the most respectable Real Estate companies in Los Angeles and individually under her agency “Kennedy Homes.” Lisa has also been published in Real Estate Quarterly Magazine as the 2017 winner of the “Top Luxury Home Seller” award. Lisa loves the culture of Los Angeles and has been living there with her family of five since she graduated from college. She enjoys spending her free time exploring towns along the West Coast and swimming. If you’d like to get in touch with Lisa: Email: [email protected]

Professional Networking Profile Bio Example

Bianca Jones Marketing Manager Miami, FL The first step towards customer satisfaction is being reached by stellar product marketing, and that’s what I aim to provide. My professional experience as a product marketing manager has allowed me to assist many organizations in improving their sales margins and audience response to emerging products. I’ve brought dedication and positive results to the companies I’ve worked for because I am passionate about product perception, marketing, and business statistics. What drives a product to success interests and inspires me. I specialize in long-term growth strategies and audience outreach. In addition to eight years of experience in professional product marketing, I have also published two books on creating a career as a marketer called “What to Do After Your Bachelor’s” and “A Marketer’s How-To.” If you’re interested in learning more about how to market your business better, or just discuss more, feel free to contact me by email at [email protected].

Your first choice is whether you want your bio to be written in the third person or first person. These short bio templates show both options, and also include different ideas for what to include, and how. Feel free to pick and choose your favorite parts of each of the two.

[Full Name] is a [job title] who [believes/knows] in the power of [what you do]. [He/She/They] began their journey in [field] by [how you got started in the field], and now dreams of [what you hope to accomplish]. [His/Her/Their] biggest accomplishment to date has been [your biggest accomplishment]. [Full Name] lives in [where you live] and participates in [a hobby/interest]. To get in touch with [Full Name], call/email/message me on [how you’d like to be contacted].
I am a [job title] who helps [who you help] [what you help them do]. It’s my belief that [your unique perspective on the field]. In the past [# of years] years, I’ve [major accomplishment #1] through [how you accomplished it]. I have a passion for [your professional passion], but on the side, I also enjoy [personal passion]. Get in touch with me today at [contact info] — I look forward to talking with you about [what you want to talk to your readers about].

You have a firm grasp of the structure of a short bio and what to include. Now, you may need some tips for how to polish your short professional bio and make it stand out from the competition.

Be mindful of length. While you’re probably getting sick of hearing that your bio should be short, it’s good to keep in mind throughout the writing process. It’s easy to go off on a tangent while trying to include everything relevant or rationalize, making your bio too long.

Avoid this impulse. The point of a bio is that it’s limited. You want to intrigue the reader enough to inspire them to seek more information about you or your services.

Tailor your bio to your intended audience. Whether you’re using a short bio to attract a particular customer base or potential employer, tailoring it to fit their wants and needs is crucial. Consider your intended audience base and what they’re looking for in a candidate or service.

Be genuine. Your short bio should be an authentic representation of your traits, experience, and personality. People are repelled by what they interpret as stretching the truth. If you’re being received as disingenuous by the reader, they’ll probably move on.

Proofread. The only way to steer clear of errors in your short bio is by proofreading it. Imagine a hiring manager being completely interested in your bio.

They love what you have to say about yourself and find your prior experience enticing. That is, until they come across a mistake that clearly shows you didn’t do proofread or edit.

Include links to your portfolio, website, or networking profile. One way to circumvent the confining factor of keeping your bio short is by including links to more detailed sources.

This can be in the form of linking your portfolio or website to allow the reader to go deeper into your discussed skills if they please, without taking up more space in your bio.

Implement these links seamlessly into your bio by attaching them to anchor words that describe what clicking will lead them to.

Add some personality. You aren’t the only person who has an impressive list of accomplishments to put on a bio, so you’re going to need to find some additional ways to make an impression.

What should a short bio include?

A short bio should include your name, what you do, and your achievements. You should also include your company or product’s brand, if you have one, and your goals and motivations for doing what you do. This humanizes you and helps you stand out from the rest of the pack.

How long is a short bio?

A short bio is typically one to three paragraphs long. These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What makes a good bio?

A good bio is succinct and memorable. Readers don’t want to spend long reading about your professional and personal life, so go back and cut it down to the important parts multiple times after you draft it. You might be surprised at how little you actually need to include.

What should you avoid putting in a short bio?

You should avoid including anything negative or arrogate. It’s never a good idea to write anything negative about previous jobs or employers. Only include positive things in your professional short bio.

It’s important to include your achievements in a short bio, but there is a fine line between mentioning your achievements and bragging about them. Stick to the facts when talking about your accomplishments.

Fremont University – Building Your Professional Bio

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.

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8 Free Biography Templates for Professionals

A biography is a detailed account of a person's life, highlighting their experiences, achievements, and overall impact on the world. It provides readers with insights into the individual's personal and professional journey. Utilizing biography templates offers the benefit of helping users structure this information in a coherent and professional manner, ensuring that all essential details are covered.

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Dr. Moina Rauf

Dr. Moina Rauf

Dr. Moina Rauf, fluent in English and Dutch, is a distinguished writer and editor with a PhD in Economics and a Bachelor’s degree in English Literature and Economics. With extensive experience in both academia and industry, she excels in elucidating complex concepts about business management, human resources policies, legal documentation, employee leaves, appointments, contracts, and workplace culture. Her proficiency in analyzing and simplifying intricate documents ensures comprehensive understanding for her audience. Published in academic journals, Dr. Rauf’s authority in her field is well-established.

Whether on LinkedIn, a company website or during networking events, your professional bio can be a conversation starter. It provides a concise summary of your career, making it easier for others to understand your background and engage with you meaningfully​.

A well-crafted professional biography helps establish and reinforce your personal brand. It communicates your professional identity, values, and expertise and makes you memorable to colleagues, potential employers, and clients. You can use it to distinguish yourself in a competitive job market.

In this blog, you’ll find multiple templates tailored to various professions so that you have the perfect starting point to craft a bio that truly represents you. At the conclusion of this post, you will find some helpful advice about adding some personal anecdotes to your bio.

  • Where Can You Use a Professional Bio?
  • LinkedIn Profiles: A detailed bio on LinkedIn can enhance your professional presence and attract networking opportunities.
  • Company Websites: Many organizations feature employee bios on their websites to showcase their team’s expertise.
  • Conference Speaking Engagements: If you are presenting at a conference, your bio can provide attendees with a snapshot of your qualifications and accomplishments.
  • Author Pages: For writers , a bio on your author page helps readers connect with you personally.
  • Portfolio Sites: Artists, designers, and other creatives use bios to tell the story behind their work and attract potential clients.
  • Resumes and Cover Letters: A short bio can complement your resume and cover letter and provide a quick overview of who you are.

Write in the active voice to make your bio more engaging and dynamic. Active sentences are typically clearer and more direct. For example, “I led the project” is stronger than “The project was led by me.”

  • Free Biography Templates

The suite of biography templates provided below serves a broad spectrum of professionals, from business leaders and board members to educators and artists. It ensures a versatile resource for constructing detailed, personalized biographies. Each template is thoughtfully designed with placeholders that will guide you through the process of detailing your professional achievements, philosophical approaches, and personal journeys. These placeholders prompt you to insert specific details such as career milestones, personal values, educational backgrounds, and notable accolades. They are designed with high graphic quality, ensuring that each biography is not only informative but also visually appealing.

The layout of each template is crafted to provide a logical flow of information, making it easy for readers to follow and understand the narrative being presented. The professional design elements are used to enhance the visual impact of the biographies, which is particularly beneficial for printed materials or digital presentations.

The templates are available in multiple formats, including AI (Adobe Illustrator), Google Docs, DOTX (Word Template), and PowerPoint. This range of formats ensures flexibility and accessibility for different preferences for software or platforms.

Avoid overused terms like “hardworking” or “results-driven.” Instead, use specific examples and achievements to illustrate your skills and strengths.

Business Leader Biography Template

Business Leader Biography Template - Modifiable - Word

Overview: This template is thoughtfully designed for senior executives and business leaders, such as CEOs, CFOs, and managing directors. It’s crafted to convey a comprehensive portrait of a leader’s career trajectory, leadership style, and their pivotal role in driving corporate strategy and innovation.

Usage: It is best used for company websites, investor relations materials, or professional networking platforms where detailing a leader’s vision and achievements is crucial.

Key aspects

  • It includes a detailed exposition of the individual’s leadership philosophy and how it aligns with corporate goals.
  • It provides a chronological summary of key business achievements and their impact on the industry.
  • The template incorporates personal accolades and recognitions to underscore industry stature.

Board Member Biography Template

Board Member Biography Template - Customizable - Word

Overview: This template is tailored for individuals serving on corporate or non-profit boards, and highlights their governance roles, strategic contributions, and advocacy in board decisions.

Usage: It is ideal for annual reports, organization websites, and professional profiles where it’s essential to outline governance expertise and board contributions.

Key Aspects

  • The template includes a clear delineation of roles and responsibilities within various board committees.
  • The emphasis is placed on strategic goals and how the board member has influenced organizational direction.
  • It includes a reflection on personal governance philosophy and its application to board activities.

Teacher Biography Template

Teacher Biography Template - Personalizable - Google Slides

Overview: This template is specifically for educators, including school teachers, university professors, and academic administrators. It focuses on pedagogical methodologies, educational achievements, and philosophical teaching approaches.

Usage: It is useful in academic portfolios, institutional websites, and educational conference materials where showcasing educational credentials and teaching philosophy is essential.

  • The template highlights innovative teaching strategies and their effectiveness in student engagement and learning.
  • It provides a comprehensive look at the educator’s career progression and specializations.
  • It emphasizes contributions to educational reforms and curriculum development.

Personal Biography Template

 Personal Biography Template 01 - Customizable - Word

Overview: This versatile template serves to narrate the comprehensive life story of an individual, merging personal milestones with professional achievements. It’s suited for those whose careers intertwine closely with their personal life philosophies, such as artists, freelancers, or public speakers.

Usage: This template is perfect for personal blogs, memoirs, or motivational speaking portfolios where personal touch and storytelling are key.

  • The template effectively conveys the early experiences and how they influenced both the professional and personal trajectories.
  • A discussion of core values and how they manifest in professional undertakings and community involvement is mentioned.
  • The template illustrates life’s pivotal moments and their transformative impact on the individual.

Professional Biography Template

Personal Biography Template 02 - Personalizable - Google Docs

Overview: Designed for professionals across all sectors, this template offers a structured format to detail one’s expertise, key accomplishments, and industry impact comprehensively. Usage: It is suitable for LinkedIn profiles, professional websites, or industry conference materials where a detailed professional background is crucial.

  • The template includes spaces for an exhaustive listing of skills, certifications, and professional milestones.
  • Expertise and leadership can be shown by using the template’s space to analyze important projects and their results.
  • The template fields include areas to outline professional memberships and affiliations, as well as industry involvement.

Military Service Biography Templates (Army, Air Force)

Air Force Biography Template - Customizable - Word

Overview: These templates highlight the leadership experiences, career highlights, and honors unique to each branch of the military because they are specifically designed for each one.

Usage: This template is ideal for military transition resumes, service recognition ceremonies, or veteran association publications.

  • It includes a detailed recount of military deployments, roles, and commendations.
  • It focuses on leadership roles and their impact on team performance and mission success.
  • It includes space to include an overview of military training, education, and personal dedication to service principles.

Artist Biography Template

Artist Biography Template - Modifiable - Google Slides

Overview: Created for artists and professionals in the creative industry, this template emphasizes the artistic journey, key influences, and notable achievements within their medium.

Usage: This template is best used for gallery introductions, artist statements for exhibitions, or portfolio websites where articulating artistic vision and career highlights is fundamental.

  • It includes a detailed exploration of artistic themes, techniques, and the evolution of style.
  • It provides spaces to include a listing of significant exhibitions and reviews, spotlighting the artist’s public reception.
  • It offers a discussion on artistic philosophy and inspirations, which offers insights into the creative process.

When writing your professional bio, strategically incorporate power words to make your accomplishments and skills stand out. Power words are impactful and persuasive terms that convey strength, dynamism, and confidence.

  • Tips on Sharing Personal Anecdotes and Interests in a Professional Bio

Integrating personal anecdotes and interests into your professional bio can make it more engaging and relatable. By carefully selecting and crafting personal anecdotes and interests, you can create a professional bio that is not only informative but also engaging and reflective of your unique personality and values. This approach helps to build a more relatable and memorable professional image. However, it’s essential to ensure that these personal elements enhance your professional image rather than detract from it. Here are some tips on how to do this effectively:

Keep it relevant

Select anecdotes and interests that complement your professional story. The personal details you share should add depth to your professional persona and illustrate qualities or skills relevant to your career.

“A passion for solving complex puzzles since childhood led me to pursue a career in software development, where I enjoy tackling challenging coding problems.”

Highlight transferable skills

Use personal interests to demonstrate skills that are applicable to your professional life. For example, if you enjoy running marathons, this can highlight your determination and commitment.

“An avid marathon runner, I bring the same level of dedication and perseverance to managing large-scale projects and meeting tight deadlines.”

Showcase your values

Share anecdotes that reflect your core values and principles. This can help readers understand what motivates you and how you approach your work.

“Volunteering at local shelters has taught me the importance of community and empathy, values I incorporate into my role as a customer service manager to build strong client relationships.”

  • Be brief and purposeful

Keep personal anecdotes concise and directly related to your professional narrative. Avoid lengthy stories that can divert attention from your key professional highlights.

“During my travels, I’ve developed a keen eye for design, which I now apply to create visually compelling marketing materials.”

Maintain a professional tone

Even when sharing personal anecdotes, maintain a professional tone. Avoid overly casual language or details that might be seen as inappropriate in a professional context.

“As a chess enthusiast, I enjoy strategic thinking and planning, skills that are crucial in my role as a financial analyst.”

Connect to your career path

Use personal interests to explain career choices or shifts. This can make your professional journey more relatable and understandable.

“My fascination with technology started with building computers as a teenager, which naturally progressed into a career in IT management.”

Use Humor Sparingly

A touch of humor can make your bio more engaging, but it should be used sparingly and appropriately. Ensure that any humorous anecdotes still reflect positively on your professionalism.

“In addition to being a project manager, I’m also the unofficial office barista, known for brewing the best coffee to fuel our team’s productivity.”

A compelling professional biography is more than just a summary of your career—it’s a powerful tool for personal branding. Whether you’re showcasing your leadership as a business executive, your creative journey as an artist, or your educational impact as a teacher, a well-crafted bio helps you stand out and connect meaningfully with your audience. You can use these diverse templates to create a personalized, detailed, and visually appealing biography that tells your unique story.

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How to create a great Facebook bio + 200 cool examples

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August 3, 2024

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The importance of a good Facebook bio can’t be underestimated… 

When used for business, they help you show your values and mission to attract your target audience.  On personal profiles, Facebook bios are the perfect way to showcase personality, interests, and hobbies.

The only problem is that social media is a crowded landscape — if you want to make a positive first impression, you need a bio that stands out! 

In this article, we look at 200 unforgettable Facebook bio examples and then explore how you can use our Facebook bio creator to generate even more.

The two main types of Facebook bio

Facebook bios will generally fall into one of two categories: personal and business bios . 

A personal Facebook bio is all about showing your personality. Whether you’re into fitness, traveling, or books, your bio should reflect your passions. This will make your page more engaging.

A business Facebook bio will showcase your expertise and give audiences an idea of what you care about and are looking to achieve through your career. You’ll also be able to set out your brand’s unique selling proposition.

200 amazing Facebook bio ideas

Here are our favorite Facebook bio examples broken down into categories… 

VIP Facebook bios

A VIP Facebook bio should give the vibe of prestige and exclusivity. They’re great if you’re looking to project a high-profile image. Here are 20 examples:

campaign biography example

  • Living the permanent high life
  • [Your name] by name, exclusive by nature
  • High standards bring high rewards
  • The crème de la crème
  • Enjoying the finer things in life
  • (VIP access only)
  • Living life in the fast lane
  • Elite experiences, every day
  • Born to shine
  • Verified status
  • Living my VIP best life
  • Reserved for the best
  • First-class lifestyle
  • Shooting for the stars
  • Top tier ‘till I die
  • Luxury is my love language
  • No time for the ordinary
  • Connecting with visionaries and pioneers
  • Connoisseur of [Luxury Item] 
  • Top [Profession] in [City/Country] | Passionate about [Industry] | Featured in [Publication or event]

Professional Facebook bios

A professional Facebook bio is a great tool if you’re looking to use the platform for networking. Here are 20 to get you started:

campaign biography example

  • [INDUSTRY] guru with a passion for growth
  • Dedicated to delivering results
  • Expert at turning your ideas into reality
  • [INDUSTRY] innovator and full-time [PERSONALITY TRAIT]
  • Thought leader in (INDUSTRY)
  • Helping businesses grow
  • Transforming visions into success stories
  • Professional problem solver
  • Building concrete solutions to annoying problems
  • Bridging the gap between idea and execution
  • Passionate about [X] and [X]
  • Wildly experienced in [X]
  • Dedicated to excellence
  • Results-hungry
  • Making a difference in [INDUSTRY]
  • Your go-to for [INDUSTRY]
  • Building the future of  [INDUSTRY]
  • On a mission to [MISSION]
  • [JOB TITLE] at [COMPANY] | [SPECIALITY] committed to [SPECIFIC ASPECTS]
  • Influencing the next generation of [Professionals] 

Stylish Facebook bios

Are you all about elegance? Check out these stylish Facebook bios . 

campaign biography example

  • Elegance in every aspect
  • Style is my signature
  • Fashion-forward and never looking back
  • Exploring the art of fashion
  • Chic and unique
  • Accidental style icon 
  • Fashion is my passion
  • Always in vogue
  • Blending fashion and function
  • Elegance: redefined
  • Style that speaks volumes
  • Making statements with style
  • Fashion is art, and I’m the canvas
  • Living my best fashion life
  • Dressing like I’m already famous
  • Fashion is my love language
  • My style is my story
  • Fashion is fleeting. Style is eternal
  • Stylish by nature, confident by choice
  • Style is what I wear and how I live

Cool bios for Facebook

If you’re looking to project a laid-back and confident vibe, check out these 20 examples of cool Facebook bios :

campaign biography example

  • Cooler than the opposite side of the pillow
  • Just chillin’ like a villain
  • Keepin’ it real 25/8
  • Too school for cool
  • Living life on my terms
  • Good vibes only
  • Voted number 1 smoothest operator
  • Life’s too short to be anything but rad
  • Hell yeah, dude
  • Born to be mild
  • Just a regular dude
  • Cool as a cucumber
  • Keeping it cool since day one
  • Groovy, baby
  • Chill vibes and good times
  • Don’t be mad I’m so rad
  • My Mom says I’m cool
  • In it for the ride 
  • Just vibin’
  • Always cool

Facebook bios for boys

These Facebook bio examples are perfect if you’re a guy looking to show off  your personality and interests:

campaign biography example

  • Seeking adventure always! 
  • Just an average guy with big dreams
  • [HOBBY] fanatic and [PASSION] enthusiast
  • Living life one game at a time
  • Always down for a challenge
  • Just a guy who loves his [HOBBY]
  • Making memories every day
  • You can’t pause an online game, Mom
  • Self-confessed [HOBBY] fanatic
  • On a mission to conquer
  • Life’s a journey, enjoy the ride
  • Just a regular guy
  • Always curious
  • Born to be wild
  • Just here to have fun
  • Dream small, work less
  • [HOBBY] geek keeping it real.
  • One of the boys.
  • If you don’t already know me, I feel bad for you!
  • King energy

Facebook bios for girls

These Facebook bio examples are ideal if you’re a girl trying to create a great first impression:

campaign biography example

  • Living life with a smile
  • Just a girl with big dreams
  • Making memories one day at a time
  • [HOBBY] is my escape 
  • Lover of all things beautiful
  • Just a girl who loves her life
  • Dream big, sparkle more
  • Life’s too short to wear boring [ITEM OF CLOTHING]
  • [HOBBY] obsessed gal! 
  • Just a regular girl
  • Proud to always be me
  • Making the most of every moment
  • Girl power! 
  • Just here to spread love
  • Slaying the day every day
  • Lost in the pages of life’s adventures
  • [HOBBY e.g. artist] by heart 
  • Doing everything with grace and humor
  • Queen energy

Facebook Bios with attitude

These attitude bios for Facebook are perfect if you want to stand out from the crowd:

campaign biography example

  • Born to stand out
  • Kneel for nobody
  • Only god can judge me
  • No apologies given
  • Too glam to give a damn
  • Unapologetically me
  • Confidence is my best accessory
  • Never underestimate me
  • Fabulous and fierce
  • No time for nonsense
  • Unstoppable force
  • My way or the highway
  • Bold and beautiful
  • Watch me shine
  • Embrace the attitude
  • No guts, no glory
  • Fearless and free
  • Keeping my head high
  • Attitude is everything

Short bios for Facebook

Looking to get straight to the point? Here are 20 of our favorite short bios for Facebook :

campaign biography example

  • Living life
  • Forever smiling
  • Life’s good
  • Simply happy
  • Making memories
  • Staying positive
  • Life’s a journey
  • Keeping it real
  • Live, laugh, love
  • Forever curious
  • Just having fun
  • Enjoying the ride
  • Keep smiling
  • Living the dream
  • Always learning
  • Loving life
  • Dreamer & doer

Swag attitude bios for Facebook

Facebook Bios with swag? Say no more:

campaign biography example

  • Swag mode: on
  • On my grindset
  • Just a boss
  • Swaggerific
  • Born to rule
  • Swag in my veins
  • Too legit to quit
  • Living life large
  • Swag overload
  • Drippin’ not trippin’
  • Keepin’ it real
  • Swag is my style
  • Living life with swag
  • Too fly to die
  • Swag on point
  • Coolness defined
  • Born to be swaggy
  • Unfathomable rizz
  • Swagger so bright, you’ll need shades

Funny bios for Facebook

Show your friends your humorous side with a funny Facebook bio . Here are 20 of our favorites:

campaign biography example

  • Professional napper
  • I’m not lazy, just energy-efficient
  • Life is short, smile while you still have teeth
  • Born to be awesome, forced to do dishes
  • I’m on a seafood diet. I see food and eat it
  • Just another paper-cut survivor
  • I’m not weird, I’m a limited-edition
  • I’m not small, I’m fun-sized
  • Stop making me adult
  • The world’s okayest person
  • Running on sarcasm and caffeine
  • Part-time superhero
  • Full-time fun seeker
  • Life’s too short to be serious
  • It’s not arguing, It’s explaining why I’m right
  • Stumbling my way through life
  • Professional procrastinator. Will write a bio later
  • I’m not old, I’m vintage
  • On a mission to pet every dog in the world

Use a bio generator tool to get even more ideas

Looking for more personalized options?  Picsart’s AI-powered bio generator is a fast and easy way to create a creative and totally unique bio for Facebook. Here’s how easy it is on desktop:

campaign biography example

  • Enter your details . Type in important details about yourself, like your interests, passion, or professional field. 
  • Choose your tone . Select from a range of styles, such as funny, bold, or relaxed.
  • Generate bio . Hit the “Generate” button to create an amazing bio tailored just for you. You can hit regenerate as many times as you need to get the perfect result. 

And on mobile: 

  • Open the app.
  • Start a project and tap the “Text” tool.  
  • Use the “AI writer” button and enter a prompt — something like “a Facebook bio that includes X, Y, Z.”.

Use a font generator to make cool bio fonts

Once you’ve created a unique bio for Facebook or a cool Instagram bio , it’s time to help it shine with a standout font! Use Picsart’s font generator to bring some spice to your Facebook page: 

  • Choose your font. Enter text in the box on the top of the page and you’ll see that it shows up in dozens of fun new fonts.
  • Choose a category to find the ideal font faster . You’ll find “Cool” fonts, “Fancy” fonts, and more. You can also simply scroll through the list of “All” fonts. 
  • Hover over your favorite font and select copy. Once you’ve found the perfect font, simply click to copy it to your clipboard. 
  • Paste to your Facebook bio. Open up the editor on Facebook and hit paste. 

And there you have it. 

We hope this article has given you some useful tips and tricks to create a truly unique Facebook bio . If you want to give your entire Facebook page a revamp while you’re at it, check out our suite of Photo Editing tools .   

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7 Campaign Gimmicks Used by Presidential Candidates

By: Dave Roos

Published: August 9, 2024

Eisenhower cigarettes

Over America’s long history of presidential elections, campaigns have used a wide array of media and marketing gimmicks to sell their candidates to the public. From corny campaign jingles to candidate-themed merchandise, here are seven tactics that American presidential campaigns have used to get out their message.

1. Campaign Songs

political songbooks

The 1840 presidential election was the first “modern” election, replete with catchy campaign slogans, rousing campaign songs and a proliferation of candidate-themed novelty items.

The candidates in 1840 were incumbent Democrat Martin Van Buren versus William Henry Harrison of the new Whig party. The Democrats made a fateful error when they tried to paint Harrison as a rustic simpleton who drank hard cider and lived in a log cabin. In a stroke of image-making genius, the Whigs turned the intended insult into a major selling point for Harrison.

Harrison became the “hard cider and log cabin” candidate—a man of the people—while the Whigs successfully cast Van Buren as “Van Ruin,” a rich, out-of-touch aristocrat. In reality, Harrison was the wealthy son of an established Virginia family, while Van Buren grew up poor. But none of that mattered.

“It’s a perfect example of having campaign slogans and images attached to candidates that, in this case, didn’t really match at all,” says Claire Jerry, a curator of political history at the Smithsonian's National Museum of American History. The museum has amassed a large collection of political memorabilia , including a model log cabin from 1840 that was carried around on a pole during pro-Harrison parades.

The most-memorable campaign slogan from 1840 was “Tippecanoe and Tyler Too!” a reference to Harrison as the hero of the Battle of Tippecanoe and his running mate John Tyler. The slogan was turned into a popular campaign song that poked fun at the diminutive Van Buren as “little Van, the used-up man.”

“Music has always been a popular part of campaigns and politics generally,” says Jerry. “At a time when politics really was entertainment—it was one of our earliest spectator and participatory sports—you’d get together with your friends and have these big meetings. And since you didn’t really have media like we do today, people sang together more across the board for various kinds of events.”

2. Smoking and Tobacco

Campaign cigarettes

In the 19th century, one of the most visible places to plaster a campaign ad was on a cigar box. The rituals of smoking and tobacco use were a big part of daily life in 19th-century America, which is reflected in the campaign memorabilia of the time.

Bejamin Harrison’s campaign issued a log cabin-shaped snuff box , Henry Clay’s issued a pipe featuring his head and William Howard Taft’s campaign featured a massive, nine-inch cigar emblazoned with his face. Taft was a fan of campaign-themed cigars, handing them out as early as the 1890s when he was a Federal judge in Ohio.

When Americans traded in cigars for cigarettes in the 20th century, tobacco companies issued special election-year packs for each candidate. Tobacco stores used to sell the competing packs side by side and track sales as a kind of informal “straw poll.”

“When Eisenhower ran against Stevenson in the 1950s, stores put out displays with the two types of cigarettes and said, ‘Based on sales, we project that Ike’s going to win,’” says Jerry.

Despite the well-documented health effects of smoking, campaign-themed cigarettes were still sold and distributed nationally as recently as the 1988 contest between George H.W. Bush and Michael Dukakis.

3. Campaign Buttons

A 1952 campaign button supporting Dwight D Eisenhower, the Republican candidate for president.

Campaign buttons are still one of the most popular and mass-produced forms of campaign novelties. But have you ever wondered why they’re called “buttons” and not “pins.”

The answer goes all the way back to George Washington. Supporters of America’s first president showed their loyalty by sewing commemorative brass buttons into their jackets and overcoats.

“The original campaign buttons were actual buttons made out of metal,” says Jerry. “That was the style for a while. We kept using the word ‘button’ even after the development of the pin-back versions.”

The first modern campaign buttons came out in 1896 and were made from a new material called celluloid, the first chemically produced plastic. Improvements in technology have always driven political campaigns, and the 1896 election saw an explosion of more than 2,000 varieties of campaign knick-knacks, including a nifty interactive campaign button that let voters choose the winner.

4. Product Tie-ins

Political Macaroni & Cheese

In 1996, the Kraft corporation produced special boxes of its popular “mac & cheese” to hand out at that year’s Republican and Democratic national conventions. The gimmick was that the small pieces of pasta were fashioned into donkeys or elephants instead of elbows.

But that was far from the first time that an American manufacturer sought to market their products to voters in both parties. As mentioned before, cigar and cigarette companies didn’t care about political affiliations as long as they sold more smokes. And even small-scale manufacturers got in on the act, like the 19th-century metalworkers who sold stylish belt buckles for both candidates in 1888.

Among the strangest product tie-ins were soap babies . These commemorative soaps were among a proliferation of tchotchkes that came out during the 1896 election. That year’s race was between Republican William McKinley and Democrat William Jennings Bryan , and the major campaign issue was whether to ditch the gold standard for Bryan’s alternative economic plan called “free silver.”

Campaign soap baby.

In 1896, soap companies like Jergens wanted to show off new manufacturing technology that allowed them to make soap in any shape imaginable, not just bars. Bizarrely, someone decided that tiny soap babies was the way to go.

“They came in these boxes with little tags on them, saying, ‘My dad’s for free silver!’ or ‘My dad’s for the gold standard!’” says Jerry. “Nothing says economic policy like a four-inch naked baby made out of soap.”

5. Bumper Stickers

A car covered in political bumper stickers is shown parked outside the Capitol Building in 1973.

Political bumper stickers are a mainstay of modern presidential campaigns, but versions of political bumper stickers have been around almost as long as there have been bumpers. Back in the 1920s and 1930s, early automobile owners would advertise their political loyalties by attaching metal signs to their license plates and bumpers.

The very first license plate attachments appeared in 1924, like this 12-inch attachment for third-party candidate Robert “Fighting Bob” La Follete. Supporters of FDR were so committed to their candidate that they drilled holes in their bumpers to permanently attach a metal sign screaming “ROOSEVELT.”

The first modern bumper stickers were sold after WWII thanks to wartime improvements in plastics, adhesives and highly visible dayglow colors. Although anyone who’s stuck a political bumper sticker on a vehicle knows they’re almost as hard to remove as a bolted-on metal plate.

6. Toys and Games

Children can’t vote, but that hasn’t stopped political campaigns from appealing to the “child” in every voter with candidate-themed toys and games.

Grover Cleveland’s 1888 re-election campaign released a specialized deck of cards . Cleveland was the first president to get married in office, and his young and beautiful wife Frances was a 19th-century celebrity. The Cleveland campaign capitalized on America’s fascination with the first lady by printing a deck of playing cards with Frances as the four queens, Cleveland as the kings and an assortment of cabinet secretaries as the aces and jacks.

For the 1896 election, an enterprising toy company released the “ Presidential Muddle ,” a sliding peg game in which the winner was selected by the results of the electoral college. Advertised in The American Stationer , the manufacturers may have oversold the muddle’s entertainment value:

"All the world and his wife are interested in The Presidential Muddle. We know of nothing that life has to offer which is so entertaining, so satisfying as this puzzle. It is a happiness which postpones all other amusements, and makes theatres, concert halls and ballrooms cheap enjoyment.”

For the 1960 election, Richard Nixon’s campaign distributed its own version of a popular children’s toy called a clicker or “cricket.” The small, handheld toys made a sharp clicking sound that was equal parts exciting and annoying. The Nixon campaign even came up with a catchy slogan and song to go with the toy, called “ Click with Dick .”

Today, political candidates and their donor networks spend billions of dollars on TV and online advertising. But back in the early days of TV, not every candidate understood the power of this medium to get out the vote.

The 1952 contest between Dwight D. Eisenhower and Adlai Stevenson was the first election to feature TV ads. Fewer than 200,000 American households owned a TV during the 1948 election, but by 1952 there were tens of millions of TV sets nationwide.

Stevenson was wary of the new medium. He was particularly concerned about the ways that political messaging could devolve into outright “propaganda.” Instead of airing 60-second ads, Stevenson’s campaign took a more substantive approach, broadcasting 30-minute “information sessions” where the candidate soberly explained his policy positions to voters. Because the Stevenson campaign didn’t want to pay a lot for these spots, they aired late at night when viewership was low.

Eisenhower also took some convincing. At first, the conservative-minded general pushed back against campaign strategists who wanted to team with Madison Avenue admen and Hollywood producers. But Ike eventually embraced his role as America’s first “TV president.” He rode the wave of the wildly successful “I Like Ike” campaign to a cascade of TV ads and live appearances.

By enlisting Hollywood pros, the Eisenhower campaign produced gems like an animated TV ad made with the help of Disney artists (above), while Steveson’s campaign settled for a patriotic song that would have felt at home in a 19th-century campaign “songster.”

Eisenhower won in a landslide and future presidential candidates learned not to underestimate the power of TV.

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At the First Kennedy‑Nixon Debate, Presidential Politics Entered a New Era

When John F. Kennedy and Richard Nixon squared off in America's first televised presidential debate in 1960, image suddenly mattered—more than ever.

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What Tim Walz brings to the table as Kamala Harris’ VP pick

  • Deep Read ( 6 Min. )
  • By Cameron Joseph Staff writer

August 6, 2024 | Washington

Vice President Kamala Harris has selected Minnesota Gov. Tim Walz as her running mate, choosing a popular Midwestern governor who brings an authentic connection with rural white voters.

Mr. Walz is an Army National Guard veteran, former high school geography teacher, and state-winning football coach. He served six terms in Congress before becoming governor.

Why We Wrote This

In choosing Minnesota Gov. Tim Walz as her running mate, Kamala Harris gains a folksy former soldier, teacher, and football coach who could help her presidential campaign in key Rust Belt states.

He brings to the table a plainspoken Midwestern vibe, which could help win over voters skeptical of a San Francisco progressive like Ms. Harris.

“Vision, joy, and compassion are very much part of what Tim Walz is, and he also translates that through the eyes of the working people of this country,” says former Minneapolis Democratic Mayor R.T. Rybak. “The country is going to have to get used to seeing a vice president in a schlumpy T-shirt and cargo pants. ... And they’re going to have to get used to seeing a vice president who can fix a car or go hunting.”

Mr. Walz began the rapid veepstakes race as a little-known governor, but quickly gained support from progressives, many of whom wanted to find another Rust Belt candidate to block the more centrist Pennsylvania Gov. Josh Shapiro from the ticket.

Vice President Kamala Harris has selected Minnesota Gov. Tim Walz as her running mate, choosing a popular Midwestern governor who brings an authentic connection with rural white voters. 

Mr. Walz grew up on a farm in small-town Nebraska and moved to Mankato, in southern Minnesota, to teach high school geography and coach football in the 1990s. His teams won two state championships. He was elected to Congress in 2006, winning a red-leaning rural district. He is an Army National Guard veteran who served more than two decades; when he won his House seat he had the rank of command sergeant major, making him the highest-ranking enlisted soldier to ever serve in Congress.

He brings to the table the folksy, plainspoken vibe of a Midwestern former schoolteacher, which could help win over voters skeptical of a San Francisco progressive like Ms. Harris.

Former Minneapolis Democratic Mayor R.T. Rybak  has known Mr. Walz since his first run for Congress – and says he’s the same “incredibly authentic human being” that he was in 2005.  

“Vision, joy, and compassion are very much part of what Tim Walz is, and he also translates that through the eyes of the working people of this country,” Mr. Rybak says. “The country is going to have to get used to seeing a vice president in a schlumpy T-shirt and cargo pants. ... And they’re going to have to get used to seeing a vice president who can fix a car or go hunting.”

That demeanor and his governing record made Mr. Walz a favorite of progressives and populists in the truncated search for a Harris running mate. His description of former President Donald Trump and his running mate, J.D. Vance, as “weird” in recent interviews quickly caught on with Ms. Harris and other Democrats.

She cited his biography and personality for why she selected the governor.

“One of the things that stood out to me about Tim is how his convictions on fighting for middle class families run deep. It’s personal. As a governor, a coach, a teacher, and a veteran, he’s delivered for working families like his own,” she said in a statement announcing the pick.

The Walz track record

Mr. Walz was a relatively centrist congressman during his time in the House. He supported the Keystone XL oil pipeline, worked across the aisle to pass a bipartisan veterans suicide-prevention bill into law in 2015, and was a darling of the National Rifle Association in his early career. He’s a gun owner and avid hunter. But he has shifted to support more restrictions, like an assault weapons ban.

He’s won a number of tough House races in a rural district that leans Republican and two hard-fought gubernatorial elections in Minnesota, a liberal-leaning but competitive state. 

He worked across the aisle with Republicans who controlled the Legislature in his first term to secure more funding to fight opioid addiction and cut middle-class taxes. And in the wake of George Floyd’s murder in 2020 by a police officer in Minneapolis, he helped negotiate a bipartisan law putting new restrictions on police use of force in the state.

It was striking that Mr. Walz’s selection drew praise from across the Democratic Party – both progressive Rep. Alexandria Ocasio-Cortez of New York and centrist West Virginia Sen. Joe Manchin cheered him. Mr. Manchin called Mr. Walz “the real deal,” and said he “will bring normality back to the most chaotic political environment that most of us have ever seen.”

The protests and riots that broke out in Minneapolis after Mr. Floyd’s death are a vulnerability for him, however: Mr. Walz later admitted that the state’s initial response was an “abject failure.” Mr. Walz also faces criticism for his handling of the COVID-19 pandemic. A local nonprofit siphoned off a quarter-billion dollars in federal funds meant to feed children during the pandemic, the largest pandemic fraud case in the United States; a jury found five people guilty in June of fraud, bribery, and money laundering, and dozens of others face charges.

A recent legislative audit found that his administration’s Department of Education failed to conduct proper oversight to prevent the fraud.

Republicans are already attacking Mr. Walz on these issues. 

“Tim Walz let BLM rioters burn buildings to the ground. At the same time, he set up ‘snitch phone lines’ to report Minnesotans to the police for going to the store or having a barbecue during COVID. Just like Kamala Harris, he’s dangerous radical,” Republican Sen. Tom Cotton of Arkansas posted on X on Tuesday.

How Walz came from behind to win veepstakes

He began the rapid veepstakes race as a little-known governor, but quickly gained support from progressives, many of whom wanted to find another Rust Belt candidate to block the more centrist Pennsylvania Gov. Josh Shapiro from the ticket. Mr. Walz has earned plaudits from the left for his successful push in recent years for legislation to protect abortion access in Minnesota, create paid family leave, provide free school meals to all Minnesota students, offer free college tuition for all students from families that earn less than $80,000 annually, legalize recreational marijuana, and force public utility companies to use green energy. And he has close ties with organized labor.

Mr. Trump’s campaign immediately sought to paint him as a far-left politician.

“From proposing his own carbon-free agenda, to suggesting stricter emission standards for gas-powered cars, and embracing policies to allow convicted felons to vote, Walz is obsessed with spreading California’s dangerously liberal agenda far and wide,” Trump campaign press secretary Karoline Leavitt said in a statement.

Some pundits criticized Ms. Harris for not picking Mr. Shapiro, both because of the missed opportunity to shore up her support in Pennsylvania, perhaps the most important swing state in the country, and because Mr. Shapiro, a first-term governor, has a more moderate record that could win over independents.

But while Mr. Walz and Mr. Shapiro share similar views on Israel, Mr. Shapiro has been more outspoken in criticizing some protests against Israel’s war in Gaza, making him more of a target for criticism from the left.

Minnesota Attorney General Keith Ellison, a progressive who has known Mr. Walz since they were both elected to Congress in 2006, praised his home-state colleague for being able to build bridges with various disaffected groups.

“He’s a listener; he believes in sitting down with people and talking to them. Let me tell you, there’s a lot of communities who have felt historically marginalized in Minnesota who Tim Walz has built bridges with,” he says. “His basic impulse is to sit and listen and try to understand. He’s great at that.”

And Mr. Shapiro, an attorney from the Philadelphia suburbs, didn’t offer the blue-collar appeal that Mr. Walz brings – and Ms. Harris lacks. 

“I always think of him [as] giving off the football coach vibes,” says Minnesota Democratic-Farmer-Labor Party Chair Ken Martin, who has known Mr. Walz for two decades. 

Mr. Martin says that Mr. Walz’s bio and skill set will make him an asset in Wisconsin, Michigan, and Pennsylvania – three “blue wall” states crucial to winning the presidential election.

“There’s no one better equipped to speak to those Midwestern values, with Midwestern sensibilities and sort of a folksiness than Tim Walz, who is one of the best communicators I’ve seen,” he says.

Editor’s note: This story has been updated and expanded during the day of publication.

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Kamala Harris running mate Tim Walz's accomplishments, setbacks during his time as Minnesota governor

By Stephen Swanson

Updated on: August 7, 2024 / 6:24 AM CDT / CBS Minnesota

MINNEAPOLIS — Vice President Kamala Harris has selected Democratic Minnesota Gov. Tim Walz as her presidential running mate. While Walz might not be a household name, his political star has been on the rise in recent weeks after making several viral cable news appearances.

Walz was also credited with helping launch the "weird" movement among his fellow Democrats, which has gained traction and put former President Donald Trump, his vice presidential candidate Sen. JD Vance and other Republicans on the defensive.

He has also been applauded and condemned for several progressive laws passed while in Minnesota's highest office, especially in his second term when the DFL Party took total control of state government following the 2022 elections.

He also faced severe criticism in his first term for how he handled the dual crisis of the COVID-19 pandemic and the violent uprising that followed the murder of George Floyd in Minneapolis in 2020. 

In an interview with CNN last month , host Jake Tapper pressed Walz about whether he could harm the Democratic ticket, as the Trump campaign works hard to portray Harris as an ultraliberal. Walz said he was "more than happy" to take any label they have.

"What a monster! Kids are eating and having full bellies so they can go learn, and women are making their own health care decisions. And we're a top-five business state and we also rank in the top three of happiness," Walz said.

Larry Jacobs, director of the Center for the Study of Politics and Governance at the University of Minnesota, believes Walz is an asset to Harris' campaign because of his "attack dog" skills.

"I think we'd see Tim Walz really going after the Trump-Vance ticket, and it'd probably be a harsher tone than what we've seen here in Minnesota in his everyday conduct. And he'd really be counted on to win the key states in the Upper Midwest," Jacobs said.

Here are several of Walz's accomplishments — with an unusual number of legislative successes scored in March 2023 alone — and setbacks during his tenure as governor.

The pandemic

Walz's use of emergency powers during the pandemic — including the institution of a mask mandate, business shutdowns and a hotline number established to report people violating social distancing guidelines — outraged his critics.

Several lawsuits followed, including one filed in 2020 by the conservative Upper Midwest Law Center alleging Walz misinterpreted the Minnesota Emergency Management Act and illegally bypassed state lawmakers when issuing a peacetime emergency.

The case, which focused on the mask mandate, eventually made its way to the Minnesota Supreme Court , which sent it back to the Minnesota Court of Appeals. In July 2023, that court ruled that Walz indeed had the authority.

During his 2022 reelection campaign against GOP candidate Dr. Scott Jensen, who was banned from some social media platforms for spreading misinformation about COVID-19 vaccines, Walz consistently defended the "hard decisions" he made during the pandemic. He went on to defeat Jensen by nearly 200,000 votes.  

The murder of George Floyd and its aftermath

Conservatives lashed out at Walz for his delay in the historic activation of the Minnesota National Guard , which helped restore order on Twin Cities streets during the unrest in May 2020.

The delay drew the ire of then-President Trump , who went on to falsely claim he ultimately made the call. Months after the chaos, Democratic Minneapolis Mayor Jacob Frey said he asked Walz for troops three days before he gave the green light.

Walz, who served in the Army National Guard for nearly a quarter of a century, clapped back at Frey .

"I don't think the mayor knew what he was asking for," Walz said. "I think the mayor said, 'I request the National Guard, this is great. We're going to have massively-trained troops.' No, you're going to have 19-year-olds who are cooks!"

In a recent interview with Fox News , Minnesota Republican Party Chair David Hann accused Walz of delaying guard activation because "he was fearful of alienating his progressive base, who were supporting the riots."

"[Walz has] been a disaster for Minnesota and is by far the most partisan governor that I can remember having," Hann said. "He displayed a remarkable lack of leadership in dealing with the riot that was very destructive, and the aftermath of which is still affecting the quality of life and the business climate in Minneapolis."

Abortion rights

In a 1995 ruling, the Minnesota Supreme Court upheld abortion rights in Minnesota. In January 2023, Walz signed the PRO Act (Protect Reproductive Options Act) into law, making abortion a "fundamental right," as well as access to contraception, fertility treatments, sterilization and other reproductive health care.

The law made Minnesota the first state to codify abortion rights in the aftermath of the U.S. Supreme Court's 2022 ruling in the case of Dobbs v. Jackson Women's Health Organization, which nullified Roe v. Wade after nearly 50 years of precedent.

"Your access to reproductive health and your right to make your own health care decisions are preserved and protected," Walz said during the signing ceremony. "And because of this law, that won't change with the political wins or makeup of the Supreme Court. This is a bill for Minnesota today and all future generations."

Republicans vigorously opposed the PRO Act, which was labeled as an "extreme law" by the party's top lawmakers, who failed to add amendments that would've banned third-trimester abortions and required clinics to be licensed.

In April 2023, Walz signed the  Reproductive Freedom Defense Act  into law, shielding women and providers from any legal action originating from the patient's state.  

US-VOTE-POLITICS-HARRIS-ABORTION

Pro-LGBTQIA+ legislation

Walz has a long history of supporting LGBTQIA+ rights. While teaching at Mankato West High School in the 90s, he helped found its first gay-straight alliance group.

"You have an older, White, straight, married, male football coach who's deeply concerned that these students are treated fairly and that there is no bullying," Walz said in a 2018 campaign ad .

In March 2023, Walz signed an executive order to protect the right of residents to have access to gender-affirming health care . Weeks later, he signed the "Trans Refuge" bill, banning the enforcement of arrest warrants, extradition requests and out-of-state subpoenas for those who traveled to Minnesota for care.

"When someone else is given basic rights, others don't lose theirs," Walz said. "We aren't cutting a pie here. We're giving basic rights to every single Minnesotan."

Republicans sought to place an amendment in a separate bill to outlaw access in line with some neighboring states.

Other critics, including Christian conservative groups, claimed the law places vulnerable youths in danger of irreparable harm.

Proponents say gender-affirming care treatments are evidence-based with plans developed on a person-by-person basis, taking into consideration the patient's developmental stage.

The practice of putting LGBTQIA+ youths into " conversion therapy ," which aims to change a person's sexual orientation or gender identity, was also formally banned in early 2023, although Walz issued an executive order two years earlier to restrict the practice.

Opponents of conversion therapy, like Children's Minnesota pediatrician Dr. Angela Kade Goepferd, say the practice can cause psychological trauma, and increase the risk of self-harm and suicide.

Opponents of the ban said it was ultimately an attack on religious freedom .

Walz, an avid hunter, signed a public safety package  later that year including a "red flag" law that allows family members, roommates or law enforcement to petition the courts to remove firearms from the possession of anyone deemed a danger to themselves or others.

Another law within the package required private gun transfers to be subject to background checks.

"This is not about the Second Amendment," Walz said. "This is about the safety and security of our communities."

Republicans and gun rights advocates accused Walz and DFL lawmakers of burying the gun control measures into the enormous package, and unfairly impacting the rights of lawful gun owners.

Paid family, medical and sick leave

In May 2023, Walz signed a law creating a state-run program to provide paid family and medical leave for Minnesota workers, funded by a 0.7% payroll tax on employers, by 2026.

While proponents say the law is an "equalizer" that provides a road map for a similar federal effort, critics claim it would cost much more than estimated and devastate small businesses.

Legalization of recreational marijuana

In May 2023, Minnesota became the 23rd state in the nation to legalize recreational cannabis use . Three months later, people 21 and older could start to possess certain amounts of marijuana at home and on their person, in addition to legally growing up to eight plants at a time.

Minnesotans with minor marijuana convictions are also eligible to have their criminal records expunged, and residents from communities of color — which were disproportionately targeted for arrests and convictions for possession for decades — are given preferential status in applying for cannabis-related business licenses .

Republican lawmakers accused the Democratic majority at the Capitol of forcing through legislation that was full of loopholes that ultimately endanger youths and increase public safety risks, especially the prospect of more impaired drivers on state roads.

Driver's licenses for undocumented Minnesotans

Walz also signed a bill into law in March 2023 that allows Minnesota residents of any immigration status the ability to obtain a driver's license .

Advocates for the bill, which had strong backing from law enforcement, business and religious groups, said it would lead to safer roads and a stronger economy.

Opponents accused lawmakers and Walz of potentially opening a Pandora's box that could blur eligibility for voting and enrollment in other state programs.

Republican lawmakers also unsuccessfully sought to make special licenses for undocumented Minnesotans that would be easily distinguishable from the standard cards.

Restoration of voting rights for former felons

In that same watershed month, Walz signed a bill that restored the right to vote to more than 50,000 convicted felons who had already served their time .

"We are in a country of second chances, we're a country of welcoming people back in. And the idea of not allowing those voices to have a say in the very governing of the communities they live in is simply unacceptable," Walz said.

Several Republicans lambasted the legislation, saying those still serving probation for felonies should not have the right to vote. Sen. Mark Johnson, R-East Grand Forks, went further, saying the law "opens our elections to being influenced by convicted felons and illegal immigrants."

Universal school meals

Amid the increase in food insecurity for many Minnesotans during the pandemic, and the subsequent strain on the state's food shelves that remains to this day , Walz signed a bill in March 2023 that ensures all K-12 students in the state have access to free breakfast and lunch on school days.

"As a former teacher, I know that providing free breakfast and lunch for our students is one of the best investments we can make to lower costs, support Minnesota's working families, and care for our young learners and the future of our state," Walz said.

Initially pegged to cost $388 million in the state's two-year budget, the cost ballooned by more than $80 million , stoking sentiment among Republican lawmakers that the program is a waste of taxpayer funds, and largely provides meals for students of families that can easily afford to pay for them.

Walz's clashes with Hennepin County's attorney

In April 2023, Walz became the first Minnesota governor in three decades to reroute a criminal case from a county attorney to the state attorney general's office .

The case involved the 2022 murder of 23-year-old Zaria McKeever . The father of her young child was sentenced to life in prison earlier this year for orchestrating her death. Two teenage brothers, one of whom fired the fatal shots inside her Brooklyn Park apartment, were also sent to prison.

Hennepin County Attorney Mary Moriarty originally put together a plea deal for the brothers that would've seen them serve time in juvenile detention instead of being sent to adult facilities. The move angered McKeever's family and community members, and their outcry led Walz to intervene and place the case in the hands of Minnesota Attorney General Keith Ellison.

Earlier this year, Moriarty faced fierce criticism for charging a White Minnesota state trooper in the death of a Black motorist in 2023 . Her office eventually dropped the charges , and Walz told reporters soon after he had planned to intervene again if Moriarty hadn't made "the right decision."

Moriarty called Walz's move in the McKeever case "deeply troubling" and alarming to "prosecutors across the state." That sentiment was shared by the National Lawyers Guild , which called Walz's conduct "not just wrong, but in the context of other decisions, shows that you are making these sensitive decisions based on political expedience."

Following the end of the state trooper case in June 2024, Moriarty accused Walz of unfair treatment due to her gender and sexuality, as she is the first openly LGBTQIA+ Hennepin County attorney, pointing to the lack of criticism her predecessor Mike Freeman enjoyed.

When pressed by the media about Moriarty's claims, Walz simply said they were "false."

Stephen Swanson is a web producer at CBS Minnesota. A 21-year station veteran, Stephen was a floor director for a decade before moving to the newsroom, where he focuses on general assignment reporting.

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