ielts essay about advertisement

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Aug 02, 2024

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The article provides guidance on writing an IELTS Advantages/Disadvantages essay, 'Advertisements are becoming more common in everyday life'. It includes Band 8 and Band 9 sample essays, highlighting both positive and negative aspects of advertising.

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Band 8 sample essay, band 9 sample essay, more writing task 2 essay topics.

IELTS Writing Prediction Questions for 2024

Achieving proficiency in IELTS Writing Task 2 for questions like, ‘Advertisements are becoming more and more common in everyday life’ poses a difficulty for numerous test-takers as it assesses the ability to write a well-structured and cohesive essay in response to a given topic. Hence, it is essential to enhance your essay writing abilities before undertaking the IELTS to ensure success.

In this task, you will be presented with an IELTS Advantages/Disadvantages essay prompt, where you are presented with a statement or opinion like 'Advertisements are becoming more and more common in everyday life', and you are asked to evaluate both the positive and negative aspects of that particular issue. To effectively prepare for the IELTS Writing Task 2, it is highly recommended to practice with a variety of sample essays. IELTSMaterial.com offers a comprehensive collection of IELTS Writing practice tests that can help you hone your essay writing skills and achieve a high score on the exam.

Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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Media and Advertising Essay Titles

IELTS Essay Questions for the Topic of Media and Advertising. All essay questions below are reported by IELTS candidates and seem to have been repeated over the years. Regardless of the years the questions were reported, you could get any question below in your test. You should, therefore, prepare ideas for all questions given below. The topics below could appear in both GT and Academic IELTS Writing Task 2.

Media & Advertising Essay Questions for IELTS Writing Task 2

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion. (Reported 2017, Academic Test)

Violence in the media promotes violence in society. To what extent do you agree? (repeated topic)

Most people think that the truth should be objective rather than subjective when it comes to the news. Do you think all news is true? What is the function of a newspaper? (2020, 2021, 2022)

More and more newspapers and news channels are using photographs to support their news articles and stories. Some people think that photographs are not a reliable source of news, while others consider photographs to be irrefutable. Discuss both sides and give your opinion. (2016, 2018, 2019, 2021)

The majority of news being reported is bad news such as wars, famines, accidents and crime. Why do you think that is? Do you think the news should be a balance of both good and bad news? (quite common topic)

In the last few decades, there have been more and more cases of famous people being hounded by the press. Some people think that famous people in the media should have no right to privacy. To what extent do you agree?  (repeated topic – this is frequently a current world issue)

With the development of online media, there is no future for the radio.

To what extent do you agree? (2016, 2017, 2018, 2020)

Some people believe that what children watch on television influences their behaviour. Others say that amount of time spent watching television influences their behaviour. Discuss both views and give own opinion  (Reported in 2017, 2020)

Some people think that cinemas will one day close due to the popularity of online streaming services for films and series. Do you agree or disagree? (2023)

Companies spend millions each year on advertising online, in magazines and on billboards. These adverts can encourage people to buy goods that they do not really need. What are the positive and negative affects of consumerism?

One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion? (common question regarding advertising and the affect it has on children)

Some people prefer to watch foreign films rather than locally produced films. Why is this? Do you think the government should spend more money supporting the local film industry? (2015, 2017, 2020, 2022)

Some people think that foreign films have a negative impact on local culture. To what extent do you agree or disagree? (2020

Films that are based on historical events ought to be completely accurate. Do you agree? (2019, 2021, 2023)

Many people buy products that they do not really need and replace old products with new ones unnecessarily. Why do people buy things they do not really need? Do you think this is a good thing? (repeated topic)

Many people think that fast food companies should not be allowed to advertise, while others believe that all companies should have the right to advertise. What is your opinion?

Reported essay questions are from students who have taken their IELTS test. That means questions may have appeared more frequently than have been reported. These questions may vary slightly in wording and focus from the original question. Also note that these questions could also appear in IELTS speaking part 3 which is another good reason to prepare all questions thoroughly.

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Your Guide to IELTS Band 7

IELTS Model Essay: Advertising

Here is another IELTS model essay, this time from an IELTS essay question from Cambridge IELTS Book 15:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

(Cambridge IELTS Academic Book 15 Test 3)

My Model Essay

We have become increasingly surrounded by advertisements, with those seen on traditional TV channels and billboards now supplemented by paid advertising on social media, websites and within apps. But how effective is advertising at getting us to make purchases?

There are certainly strong arguments for the effectiveness of advertising. Firstly, adverts related to special offers can be quite successful, especially if they are time-limited. For example, Black Friday offers for tech products often lead to people making expensive purchases they probably otherwise would not make, in part because they need to complete the purchase before a deadline. Secondly, targeted advertising on social media often gets good results as it is based on people’s browsing habits and interests. Many companies spend a lot of money on Facebook sponsored posts because of this.

However, without targeting or special offers, a lot of advertising may be much less effective since people will see it as irrelevant or unimportant, meaning they will simply ignore it. Certainly on social media feeds, there are now so many adverts that many users just scroll past them unless they are very carefully crafted so as to immediately grab their attention. The situation is even worse on traditional TV channels, where frequent commercial breaks tend to be used as an excuse to check your phone or make a cup of tea.

Overall, I feel that when people are given a strong incentive to buy, and when it is carefully crafted and targeted, advertising can be effective. But otherwise its effect on our buying decisions is limited because its sheer volume turns it into mere background noise.

(267 words)

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Sample Answer

A majority of people are prompted by advertising to purchase all kinds of consumer goods. This essay will discuss the issues associated with this and propose several solutions to avoid these unwanted outcomes.

An obvious problem of buying products through advertisements is the uncertainty over the quality of the purchased items, ranging from fake, faulty, or low-quality products to even hazards. So-called ‘hand products’ such as cosmetics and medicine, imported into a country by individuals via airways, are usually claimed on social media as standardized or approved when their quality has, in fact, yet to be inspected by the authorities. Another consequence stemming from advertising-based purchases is debt. Thousands of people, especially young workers, in major cities struggle to refrain from buying fashion products or electronic devices, despite their unaffordable prices.

One approach to preventing these consequences is to select only official and prestigious suppliers. Thus, one can avoid spending huge sums only to receive low-quality or hazardous products. One more recommendable solution is the ‘50/30/20 proportion,’ in which no more than 30% of one’s monthly income should be allocated for pastimes, including entertainment, traveling, and shopping, with the surplus (20%) converted into savings after essential expenditures (50%). Ultimately, individuals should desist as much as possible from surfing social media, well-known as a major channel for advertising. Now that one is aware of the influence these platforms exert on consumer behaviors, one should instead spend their leisure time doing physical activities or reading books.

In conclusion, buying consumer products through advertising can cause quality-related issues of varying seriousness as well as significant money losses. To tackle these problems, individuals should make sure they are selective about suppliers, employ a reasonable spending scale, and finally, minimize using social media.

290 words – Band 8.0

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IELTS Writing Task 2 Topic Model Examples

Advertising.

Click on the task to see a Model Example

IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task..

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Do you agree or disagree with the following statement? Advertising can tell you a lot about a country.

Use specific reasons and examples to support your answer.

You should write at least 250 words

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.

Which viewpoint do you agree with?

Advertising campaigns on TV that are targeted at children should be banned. To what extent to you agree or disagree with this opinion?

You should write at least 250 words.

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Write your answer in the comments below and get free feedback and correction​, more writing task 2 essay model examples, model examples, more writing task 1 academic examples, are you using amazing linkers, send us your writing and we'll check, get your writing and speaking corrected.

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Ielts essay # 1394 - advertising is becoming more and more common in everyday life, ielts writing task 2/ ielts essay:, advertising is becoming more and more common in everyday life., why is it so is this a positive or a negative development.

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IELTS Writing Task 2 Model Answer: Advertising (Band 8)

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IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Some people say that advertising encourages us to buy things we don't really need. Others say that advertisements tells us about new products that may improve our lives. Which viewpoint do you agree with?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Model Answer:

In today's world, advertisement has become a significant tool for marketing a product. While some argue that advertisement increases awareness about products that may improve our lives, others are of the opinion that advertisement induces people to buy unnecessary things. I strongly believe that the latter is more correct, as will  be explained.

To promote a product, companies generally propagate only its the brighter side, thus providing an incomplete picture of the product. When only positive aspects are known, there is an inclination to buy that product ; thus, we end up purchasing something which is not required. One such example is herbal products and weight loss supplements. In data published by the magazine India Today, the use of herbal products to reduce weight has seen significant increase in the recent years, whereas health experts are of the opinion that weight can only be controlled through proper diet and exercise. Many of my friends who used such medicines have later repented their choice.

Moreover, children are easily attracted by advertisements. Nowadays, most of the teenagers like to own a smart phone which is a result of mass advertisement. Recently a school in UK banned children from using mobile phones inside school premises, as cellphones were the major cause of distraction which affected their studies.

In conclusion, it can be said that an advertisement creates an impression on consumer's mind and people end up buying an undesired product. Thus, a thorough research before buying is strongly recommended.

Total Words: 320

Task Achievement: 8

Coherence & cohesion: 8, lexical resources: 8, overall score: band 8.

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Recent Exam IELTS Writing Task 2: Advertising

Here is a recent question  that appeared in IELTS writing exam. In this article we will provide you the model answer to the question along with the important vocabulary and phrases in the passage.

The question as quoted in the Writing Section II in the IELTS Writing Exam

Some people say that advertising encourages us to buy things that we really do not need. others say that advertisements tell us about new products that may improve our lives., which view point do you agree with.

Analysing the question we see that it is about  advertisements and if they are needed or are misleading for a consumer.  According to the demand of the question  you need to stick to one viewpoint and write about it.

Before going ahead to read the model answer, we would recommend you to write the answer to the question yourself. Then go ahead to read the model answer to get a better idea.

The model band-7 answer:

In a literal sense, advertising is an art of showcasing a product to its future consumers. When a company or a person advertise a product he is conveying how the product would benefit the consumer with its unique and best features. Since the inception of consumer markets merchants have been using advertising and marketing to sell their product and increase their reach to maximum consumers. I am in absolute discord with the statement that advertising insists people to buy things they do not need. In my view, advertising is a key tool in the market mechanism and can benefit customers and ultimately merchants in several ways like spreading awareness, increasing competition, discourage monopoly and help the overall economy.

Advertising has helped and is continuing to help spread the right information and makes a consumer cognizant of what is available in the market. It helps drive the competition upwards benefitting the end customer by getting varied options to choose. For example, when ‘Colgate’ came in the market as the first toothpaste, consumers did not have any other option other than Colgate until other companies like ‘Close-up’ started advertising their product. This resulted in a boost in the competition which ultimately slashed the prices of the product. Thus, Advertising plays a very important role in engaging the end customer such that the buyer gets the best worth of what he is spending. While a consumer is the end target and beneficiary of any product produced by a merchant, a consumer is also the best judge of the decisions he takes in terms of what he wants to buy. In my opinion, it is inappropriate to blame the advertising for an increased consumer spending. To curb the unnecessary spending both people and government have to work collectively. People need to be wary of their spending and pay heed to their finances by managing them smartly. A government can play its part in authorising and monitoring the right contents to be published to the public. Hence, right and smart advertising can help a nation and its population in great ways by exploiting the benefits of advertising.

To draw the conclusion, barring a few disadvantages Advertising can be used as a tool to enhance the growth of an economy by increasing the spending, bringing the right products to the consumer, boosting the competition. Even Government can use smart adverts to make people aware of managing their finances and increase financial literacy. All in all, I would recommend healthier advertising to benefit the consumer, merchant and ultimately the world economy.

Important Vocabulary and Phrases

• healthier advertising

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IELTS Writing Task 2 Sample Answer Essay: Advertisements & Needs (Real Past IELTS Exam/Test)

by Dave | Real Past Tests | 27 Comments

This is an IELTS writing task 2 sample answer on the topic of advertising and needs from the real IELTS exam.

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IELTS Writing Task 2 Sample Answer Essay: Advertisements & Needs (Real Past IELTS Exam/Test)

Some believe that people will purchase a product based on their needs and advertising is not needed. To what extent do you agree or disagree?

Many have argued that advertisement serves no real purpose as necessity motivates all purchases. I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.

First of all, advertising is the most direct way to inform customers of a given product’s quality. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby evidencing the continued relevance and quality of their food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.

Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users. Stylish ads like the ‘think different’ campaign helped foster their dominance. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.

In conclusion, advertising serves an important role in society. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.

1. Many have argued that advertisement serves no real purpose as necessity motivates all purchases. 2. I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.

• Paraphrase the overall topic of the esasy.
• State your opinion clearly.

1. First of all, advertising is the most direct way to inform customers of a given product’s quality. 2. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. 3. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby evidencing the continued relevance and quality of their food. 4. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.

• Write a topic sentence with a single main idea at the end.
• Explain or develop your main idea.
• Begin a specific example.
• Develop your example.

1. Secondly, advertising does not simply meet needs; it creates them. 2. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. 3. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. 4. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users. 5. Stylish ads like the ‘think different’ campaign helped foster their dominance. 6. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.

• Write another topic sentence with a new, distinct main idea.
• Develop or explain the main idea.
• Give a specific example.
• Develop the example.
• Keep developing the same example.
• Draw out conclusions from your example.

1. In conclusion, advertising serves an important role in society. 2. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.

• Repeat your opinion.
• Add in a final thought/detail.

What do the words in bold below mean?

Many have argued that advertisement serves no real purpose as necessity motivates all purchases . I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.

First of all, advertising is the most direct way to inform customers of a given product’s quality . The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes , get a celebrity endorsement . For example, KFC typically signs the most famous football players to massive sponsorship deals , thereby evidencing the continued relevance and quality of their food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide .

Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual . A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users . Stylish ads like the ‘think different’ campaign helped foster their dominance . Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.

In conclusion, advertising serves an important role in society. This does not mean that it should not be regulated , simply that consumers and officials should be mindful of the full contribution of advertisers.

serves no real purpose pointless

necessity needed

purchases what is bought

consumers customers

minimum guarantee at least

wants desires

most direct way straightforward

inform customers tell consumers

given product’s quality how good something is

content of the ad what they say in the advertisement

distribute send out

oftentimes usually

celebrity endorsement famous people representing a brand

signs signals

massive sponsorship deals lots of money to endorse

thereby therefore

continued relevance still important

lesser known company not as famous

premiers an advertisement ad starts to run

generating enough revenue making enough money

validate justify

service they provide their product

fulfilling satisfying

stimulates desires make people want it

appealing enticing

consumer psychology how customers think/behave

initial beginning

eventually over time

habitual get used to

famed famous for

sense feeling of

being part of together

community of users like-minded people

stylish looks nice

‘think different’ campaign ads by Apple in 2000s

foster their dominance encourage their popularity

appear cool seem to be cool

hooked into addicted to

Apple ecosystem Apple products only

regulated controlled

be mindful of be aware of

full contribution total input

Pronunciation

Listen and repeat:

sɜːvz nəʊ rɪəl ˈpɜːpəs   nɪˈsɛsɪti   ˈpɜːʧəsɪz kənˈsjuːməz   ˈmɪnɪməm ˌgærənˈtiː   wɒnts   məʊst dɪˈrɛkt weɪ   ɪnˈfɔːm ˈkʌstəməz   ˈgɪvn ˈprɒdʌkts ˈkwɒlɪti ˈkɒntɛnt ɒv ði æd   dɪsˈtrɪbju(ː)t   ˈɒfntaɪmz sɪˈlɛbrɪti ɪnˈdɔːsmənt saɪnz   ˈmæsɪv ˈspɒnsəʃɪp diːlz ˈðeəˈbaɪ   kənˈtɪnju(ː)d ˈrɛlɪvəns   ˈlɛsə nəʊn ˈkʌmpəni   ˈprɛmiəz ən ədˈvɜːtɪsmənt   ˈʤɛnəreɪtɪŋ ɪˈnʌf ˈrɛvɪnjuː   ˈvælɪdeɪt   ˈsɜːvɪs ðeɪ prəˈvaɪd fʊlˈfɪlɪŋ   ˈstɪmjʊleɪts dɪˈzaɪəz   əˈpiːlɪŋ   kənˈsjuːmə saɪˈkɒləʤi   ɪˈnɪʃəl   ɪˈvɛnʧəli   həˈbɪtjʊəl rəʊl   feɪmd   sɛns   ˈbiːɪŋ pɑːt ɒv   kəˈmjuːnɪti ɒv ˈjuːzəz ˈstaɪlɪʃ   θɪŋk ˈdɪfrənt kæmˈpeɪn   ˈfɒstə ðeə ˈdɒmɪnəns əˈpɪə kuːl   hʊkt ˈɪntuː   ˈæpl ˈiːkəʊˌsɪstəm   ˈrɛgjʊleɪtɪd biː ˈmaɪndfʊl ɒv   fʊl ˌkɒntrɪˈbjuːʃən  

Vocabulary Practice

Remember and fill in the blanks:

Many have argued that advertisement s_______________________e as n______________y motivates all p____________s . I disagree with this completely because ads give c___________s a m___________________e of quality and also develop w_______s into needs.

First of all, advertising is the m_______________y to i________________s of a g______________________y . The c___________________d is less important than the fact they were able to produce, d___________e and, o_____________s , get a c_______________________t . For example, KFC typically s______s the most famous football players to m_______________________________s , t_________y evidencing the c_______________________e and quality of their food. When a l______________________y p______________________t this is evidence that they are g_______________________________e to v_______________e whatever product they sell or s____________________e .

Secondly, advertising does not simply meet needs; it creates them. Most people could live more f___________g lives with fewer products but advertising s______________________s by a______________g to c________________________y and those i________l wants e____________y become h__________l . A good example of this would be the rise of Apple products in the last two decades and the r_____e of advertising in making them popular. Apple phones and computers are f__________d not only for their quality but also the s__________e of b___________f a c_____________________s . S_________h ads like the ‘t___________________________n helped f_______________________e . Now the desire to become part of the Apple community and a___________l has become a basic need for many users h______________o the A________________________m of high-quality consumer electronics.

In conclusion, advertising serves an important role in society. This does not mean that it should not be r___________d , simply that consumers and officials should b______________f the f___________________n of advertisers.

Listen and check:

Listening Practice

Watch some iconic Apple ads below:

Reading Practice

Here is a really, really old and interesting article about advertising and psychology:

https://www.theatlantic.com/magazine/archive/1904/01/the-psychology-of-advertising/303465/

Speaking Practice

Practice by speaking for 2 minutes about the topic from the real IELTS speaking exam :

Talk about advertisment you watched and will not forget

Writing Practice

Write about the related topic below and then check with my sample answer:

Online shopping is become more common these days. What effect could this have on the environment and the types of jobs required? Real Past IELTS Exam

IELTS Writing Task 2 Sample Answer: Online Shopping (Real Past IELTS Test/Exam)

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27 Comments

This structure is very different from your other essays. Where you talk about both the views. Which is your preferred way? Personally I like discussing both the views because varying grammar structure could be used easily.

Yes, I strongly agree – I prefer writing about both sides because then I can have distinct main ideas and it feels more balanced.

I write essays like this every once in a while because sometimes students want to see a fully agree/disagree essay.

Again interest to see

Hi.I’ve written this essay and I stand in partially agree position. Do you think it answers the task and is it consistent throughout this essay? Need some feedbacks and thank you in advance.

It is often said that the advertisements are no longer needed since customers buy goods only when they need it. While I accept people may purchase certain things based on their needs, I also believe that advertising still essential to attract shoppers. People buy basic necessities regularly to fulfil their daily needs. It can be food or household equipment that most people do not need to watch its advertisements before making purchases. It is because these things have general functions that the public already knows. As an example, people would buy vegetables, fruits and meats when they run out of stock or purchase pans and plates when these have broken. Thus, advertising does not have significant impacts on customers regarding daily and basic things. Admittedly, advertisement plays a vital role in business. Companies need to promote their latest products along with its specifications to shoppers through advertisements. For instance, a new smartphone company from China, Realme, advertises its up-to-date mobile devices and exposing its flawless design and its distinctive features. Although this producer just has been established three years ago, because of its unique and eye-catching advertisements, it becomes the second-highest sales of smartphone across the world. It proves that advertising also encourages economic growth through customers’ demand. Moreover, in this technological era, advertisements are published on social media and streaming websites, such as Facebook, Netflix and Youtube, in order to reach potential buyers globally. Thus, advertisements are still needed. In conclusion, the majority of people will directly buy daily needs whenever they need it, but I also perceive that advertising will still exist due to its importance.

I think that there is some confusion about ‘partial agreement’ essays. First of all, don’t write them at all because they are risky!

It is possible to write one but hard to make it a clear opinion and the risk is that you get an automatic band 5 or lower for task achievement.

If you really want to write in that style then you must alter your opinion a bit. Your support and examples are really strong and I would advise you to just choose an overall side.

Rewrite your opinion in the intro and conlusion and I will check it again and let you know if it is ok.

Hi Dave, I agree with your idea about the risk of unclear viewpoint when the writer adopts this stand – partial agreement. But i did notice one more point. The writer seems to have lost focus in the 2nd body para as the FOCUS of this essay should be about the NEED of advertising for SHOOPERS rather than other people. Please tell me if i am right, here.

Hi Hoang, I don’t think there is a real distinction – the question just mentions ‘people’ and naturally everyone fits into the category of a consumer so it is fine to write about people/consumers/shoppers interchangeably.

Does that make it clearer for you?

Many are of the view that products are bought based on requirements of consumer regardless of advertisement. In my opinion, although technology assists the buyer to make an informed purchase, promotions are essential to creating a brand image.

Those who cite advertisement are redundant and shopping is driven by the necessity highlight the usage of technology. Most of the consumers usually know what they are looking for in a product and they are well-informed about the advantages and the disadvantages of it because of various internet tools available on e-commerce websites. For example, if a passionate buyer wants to buy a smart-phone or a computer, he can compare different models offered by different companies side by side and weigh one against the other and make a well-informed choice, without being influenced by any celebrity endorsements.

Despite the aforementioned reason, I believe advisement is paramount how a brand is perceived by the customer. Many times, advertisements do not highlight features of a product, it just wants to make an association with something else. There are numerous examples of this, Coca-Cola a billion dollars company is successful in coupling a sugary drink with the “happiness” all because of persistent advisement, clever product placements in TV shows and charm of its brand-ambassadors. A result of it is that a summer party is incomplete without a bottle of soft drink.

In conclusion, I disagree with this opinion because repeated advertisement imprints on human subconscious mind and we are unknowingly attracted towards well-marketed products. However, the government should keep on regulating misleading ads and aware customers about the mal-practices by the large corporations.

Well written Shinzo!

Your opinion is a bit unclear in the intro – make it cleare by saying that technology has replaced the need for advertisiting in some ways…

Really good examples and support – keep writing in that style!

Careful with your referencing of plural pronouns: it/they.

As well as your use of the definite article ‘the’ to reference: ‘The results of this is that…’

Work on your referencing a lot because your ideas and support are really strong – I’m jealous even!

Thank you! For your comments. Earlier, I used to think ‘it’ and ‘this’ are interchangeable. :p All because of your sample essays and Facebook video I am able to think in right direction. I follow your golden tip: An example is the meat of body paragraph.

Thanks so much – I’m really happy to help and really enjoyed reading your essays because the ideas flowed and built so beautifully!

I hope your examiner feels the same way as me…

Please assess this

It is argued by some people that there is no need of telecasting adverts as they will buy things as per their requirement. While exaggeration of product in adverts convince buyers to purchase the product, I feel that these are necessary to make people aware and give introduction about products.

Advertisements, these days, are usually exaggerated and attractive, which persuade consumers to buy their product that they do not need. Fair and lovely, for example, a very famous beauty cream, claims that it can fair people’s skin color in 15 days. Although this brand has to confront with many cases due to its false promise, it is still earning significant amount of profit by casting beautiful models and showing varied results of the product. Hence, people end up purchasing those products.

Nevertheless, adverts make people aware about the products and their respective choices that are available in the market. For instance, these days, several brands of mobile phones are available and with the help of advertisements one can choose their cellphone according to required features as well as budget. This results satisfaction among consumers, which is less likely to be possible without advertisements.

Moreover, customers can get a glimpse of the product’s features that they want to buy. This makes the process of choosing product easier. Advertisements of cosmetic products, for example, render the skin type at which these would be most suitable, which assist consumers to buy the appropriate one.

In conclusion, even though adverts can make people buy unwanted products, I believe that these are instrumental in customers’ life.

Some small mistakes with articles, over-paraphrasing, nice development of your ideas but some small issues with the vocabulary – clear opinion – keep working hard!

Dave, is this less than 7 band essay?

Yes, probably a bit below at this point.

Hello Dave, How do you thing is my essay can achieve band 6.5 ? I’m new a new starter , thank you for your help.

The world we live in today is fully invaded by advertisements. Therefore, a lot of people do not prefer being affected by ads while purchasing a merchandise and so they will be able to buy what exactly necessary for them. In my opinion, although there are some useful advertisements, still it causes excessive expenses due to it encourages buying products which is not needed or unnecessary.

We see ads in all part of our life in consequence of marketing improvement techniques. There are advertisements on television, in the street and on any devices, which has connection to the internet. If someone needs any product, he can search it on the web without having a difficulty and compare features among numerous of brands. For instance, if someone needs a car, searching brands’ advertisements on their websites gives opportunity to find everything they need easily and fast, furthermore he can make a comparison between models which is submitted.

On the other hand, advertisements manage people feelings to be bought by them. Almost all baby advertisements we see if the mother supply the advertised merchandise to her child, the mother herself and the baby are smile and become happy. Therefore, families inevitably find themselves in an extravagant expenditure. Moreover, in case of families not able to afford these products to their children that may damaged them emotionally.

Being exposed to all these advertisements will have been continue in our society. In spite of some advantages of marketing, it is still a controversial issue. However, in many cases advertisements use people weakness thus encourage them to buy unnecessary, unreliable, and even unhealthy products that cause a vast expenditure by people.

Good effort Merve!

I don’t have time to give feedback at the moment but you can sign up here for some: Course.howtodoielts.com/band-scores-corrections

sorry teacher what do u mean by the last sentence>>> officials should be mindful of the full contribution of advertisers.???

Hi Mary, it means that people in the government should be worried/concerned about the effect of advertising.

Is that clear?

Hi Dave, To be honestly frank, i had a thing with the second body para as i find it hard to EMBRACE the idea of TURNING WANTS INTO NEEDS as the ideas the to words suggest are different. The desires to join the APPLE ecosystem – as given in the example – is still the WANT rather than the NEED. For me, your choice of THIS kind of product demonstrates yourpreferences, so it s more toward the WANT end . Anither thing is about the conclusion, the mentioning of REGULATION of ads seems out of place to me as the task does not ask us to write about this, and the body of the essay does not mention this idea.

Could you help me make it clear, pls.

Thanks a million in advance.

Hi Hoang, I think the idea is a little complex but it basically means that people start to consider their ‘wants’ as ‘needs’ – for instance, people feel they need the newest phone.

That means the desire becomes so strong that, in the consumer’s mind, a want has become a need.

The last one is just a final thought and isn’t that strict.

Is that clearer?

Many thanks, Master.

No problem, Hoang!

Hi Dave, please have a look at this essay and give your comments. i have tried to keep it to the time limit of under 40 mins.

many thanks in advance.

Recently, people have witnessed the prevalence of advertising which seeks to persuade them to consume more. However, some hold the idea that it is people’s needs that will prompt purchases, and thus there is no need for advertising. I do not totally agree with this notion. It is true that there are some products that people buy regardless of the existence of advertising. A case in point is the consumption of bare essentials, such as food, clothes, household appliances; when people run out of these products at home, they must buy them. This proves that advertising may not be relevant here.  Having said that, consumers can enjoy great benefits from product promotions. First, they can make the best possible buys by comparing features and specifications to finalise their decisions according to their needs. For example, if a shopper wants to buy a new smartphone and has a choice between Iphone and Samsung, it is the advertisements that can help them get more information about the products and make more informed choices. More importantly, it is the financial aspect that concerns many people. Indeed, advertising provides people with mechanical information as well as the price. People can compare the prices of different products from different companies, suppliers or shops before making their choices. For example,  a phone shopper can make comparisons of prices of the same phone from different shops to get the best deal. Therefore, advertising helps consumers financially. In conclusion, while there are certain products that demand no advertising, this activity still benefits shoppers with regard to their needs and financial means. Hence, I believe that there is still high demand for advertising in society.

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