how to begin a resume cover letter

How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

How to Start a Cover Letter (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

• Our Products
• Case Studies
• Interview Questions
• Jobs Articles
• Members Login

• Resume Templates Simple Professional Modern Creative View all
• Resume Examples Nurse Student Internship Teacher Accountant View all
• Resume Builder
• Cover Letter Templates Simple Professional Modern Creative View all
• Cover Letter Examples Nursing Administrative Assistant Internship Graduate Teacher View all
• Cover Letter Builder
• Cover Letter

How to start a cover letter (2024)

1. Start your cover letter with an achievement

2. tell your story, 3. offer a relevant statistic or fact, 4. explain your connection, 5. formulate a belief statement, so what’s the proper greeting of a cover letter , dos and don’ts of cover letter greetings, so how do you introduce yourself in a cover letter example.

Since many hiring managers only have a few seconds to evaluate each application, you’ll need your cover letter to stand out from the very first sentence. Before we dive into the details of writing the perfect cover letter introduction, let’s first define the goals of a cover letter opening:

• Grab the hiring manager’s attention and encourage them to read the rest of your letter
• Highlight a noteworthy skill, connection or achievement
• Showcase a touch of your personality and professional demeanor

There are many ways you can accomplish these three objectives, but some opening lines may be better suited to certain types of experience and work environments. In the chapters below, we’ll help you decide which cover letter intro is right for you.

How to begin a cover letter (with examples)

Don’t know how to begin your cover letter? Here are 5 tried-and-true ideas for cover letter opening line methods that can be adapted to any industry or experience level:

• Start your cover letter with an achievement
• Launch your cover letter with a personal story
• Open your cover letter with a relevant statistic or fact
• Let your cover letter intro highlight a strong connection to the job or company
• Start with a belief or value statement shared by the company.

Let’s dive deeper into each of these below.

If you want to impress right from the start, an achievement is the way to go. This approach can work well for many goal-oriented fields like sales or real estate . In order to avoid coming off as arrogant, make sure to back up your accomplishment with numbers or percentages. 

Another important factor to consider when starting with an achievement is how it relates to your prospective employer. Your record-breaking month may be noteworthy, but if it has little to do with the duties of the job you’re applying to, you may want to choose a different accomplishment or opt for another type of opening. 

Frequently asked question: " How do you  introduce yourself in a cover letter? "

A: Remember that you are introducing your professional self. Make sure you’re tailoring your introduction to the job you desire. Any one of these five cover letter beginnings can introduce the part of your personality that is relevant to your target audience – the recruiter.

The goal of this opening: Allow the employer to envision how you’ll bring the same type of success to their company.

In my four years as a licensed Realtor, turning open houses into closings has become my forté. Of the seven houses I’ve sold in the past year, I’ve met five of the buyers at my open houses. That success led to my broker inviting me to deliver an office-wide presentation on the best open house practices

An increasingly popular way to open a cover letter is one that gets a bit personal right from the start. While you should always maintain a professional tone when writing a cover letter, by sharing your career path or early interest in the field, you can establish a personal connection with the hiring manager that goes beyond just facts and figures.

The secret of this type of opening is to understand the company culture. Does their website and branding suggest that they are invested in the people aspect of their business? A cover letter that shares your professional journey is often a great choice for creative or innovative fields, as well as for students applying to internships and scholarships.

Frequently asked question: " How do you make your cover letter stand out? "

A: Your cover letter should stand out because of your content. A strong opening will entice HR to read on. Then, in the body of your letter, you have the space to explain exactly why you are a great fit for the position.

You should also match the design features of your cover letter to those of your resume.

The goal of this opening: Offer a personal touch and create a human connection by explaining the source of your interest and enthusiasm for the field.

The puppy was badly injured when I found him tangled in the fence behind my house. I had many plans for that summer after high school, but instead I spent much of my time nursing “Charlie” back to health. By August, I was certain I wanted to major in veterinary medicine.

A message to a hiring manager at the beginning of the hiring process could go two ways. Here is what you need to do to make sure that it secures you that crucial interview.

If you want to show a hiring manager that you’re serious about the industry and the company’s position within it, starting your cover letter with a relevant statistic or fact is the way to go. This opening can come across as very business-like, so it’s a great option for formal and numbers-driven professions like finance , marketing or management.

Briefly lay out the statistic or fact including its source for credibility. Then explain how this information shapes the way you’d approach your potential role or industry. This opening works especially well for candidates applying to upper-level and executive positions as it allows you to offer your vision for the company’s bigger picture.

The goal of this cover letter opening: Provide useful and relevant information to serve as a launching point for your insights on the future of the industry and your role within it.

Last year, more than half of all web searches took place on phones, according to research by Statscounter. I understand what this transition means for the restaurant industry. That’s why as COO of Hasting’s Group I created a multi-year plan to increase our online presence, social media strategy, and mobile ease-of-use.

Connections are essential in the modern workplace and if you already have strong ties to the company, your best bet may just be to highlight them in the beginning of your cover letter. The secret to this type of opening is to avoid obvious name-dropping and instead focus on what you accomplished, discussed, or learned from your connection.

A connection doesn’t necessarily need to be a person. You could also combine elements of a storytelling introduction with your connection to the industry, location, or company. A sincere and honest tone is key to this type of introduction, otherwise you may come across as trying to sweet-talk your way into the position.

The goal of this opening: Share your existing relationship with the employer to explain the foundation of your interest in the company, field or position.

As a one-time foster kid, I know that a dedicated case worker makes all the difference in a child’s trajectory. That’s why I want to bring my passion and perseverance to a role with the Baltimore DSS in order to inspire kids and set them up for a healthy future.

A belief statement introduction is a great way to explain your motivations and align yourself with the mission of the company. This type of introduction is best for positions with an emotional component, such as nurses, caregivers, teachers and social workers. If your job requires some level of self-sacrifice, a belief statement is the perfect way to explain the source of your passion and energy for the field.

Before going all in on this opening, make sure to research your prospective employer and find out what qualities they value most. A belief statement is a great choice for workplaces with a heartfelt touch, but may be less appreciated by companies where the bottom line is the main objective.

The goal of this opening: Put your enthusiasm and determination on display by describing what motivates you to bring your best to the position or field.

Frequently asked question on cover letter openings: "Should I mention why I'm on the job market in the cover letter opening? "

There is no general requirement to tell the employer why you are looking for work, but you could state that you are looking for a new challenge or similar.

Common questions when starting a cover letter

The idea of how to begin a cover letter corresponds to two key sections of the document: the greeting and the introduction. In this chapter, we’ll discuss your best options for the cover letter greeting. Your greeting is the way you address the person who will be reading your cover letter. 

What is the best greeting for a cover letter?

While there is no one-size-fits-all, the standard greeting of “Dear” followed by the correct salutation and last name of the hiring manager or letter recipient can work well in most professional situations. It’s also a great option if you’re simply not sure which greeting to use.

Frequently asked question:  " Do you put a greeting in a cover letter? "

The short answer is a resounding “Yes!” Would you meet a person and not greet them with at least a “Hello”? No. It would be rude. The same holds true of your cover letter, perhaps even more so because it is a more formal situation in which the person you are addressing is unknown.

The proper greeting is the one that best matches the tone of the company and industry. There are certain situations in which the standard approach can feel a bit too formal. For example, if you work in a creative or casual field where you are sure that first names are the status-quo, you may appear out of touch by using a salutation and last name. You can also opt for a more informal greeting like “Hi” or “Hello” if you have an existing relationship with the letter recipient or you are submitting your cover letter in the body of an email.

• Address the hiring manager by name whenever possible
• Opt for the more formal greeting when in doubt
• Use a collective noun when there will be more than one letter recipient
• Take a guess as to whether someone is “Mrs.,” “Ms.” or “Mr.”
• Use an impersonal greeting like “To Whom It May Concern”
• Greet the recipient by their first name only unless you have an existing relationship or it is appropriate for the field

How to start a cover letter without a name

Using a hiring manager or letter recipient’s name in the greeting of your cover letter helps you establish a personal connection and shows your interest in the company. Sometimes, however, you have to start a cover letter without a name. Here are three tips to accomplish this:

• Decide if you will most likely be addressing one person or a group of people
• Consider whether the reader will most likely be an HR professional or someone else
• Evaluate the company tone and the formality of the workplace

Each of these factors can help you narrow down your options and choose the most appropriate greeting for the situation. Now let’s take a look at some alternatives.

For situations where you will be addressing one or more people who work in HR:

• Dear (Company Name) Hiring Manager/Hiring Team
• Dear (Company Name) Recruiter/ Recruitment Team

For situations where you will be addressing one or more people who do not work in HR:

• Dear (Scholarship Name) Scholarship Chair/ Scholarship Committee
• Dear (Company Name) Manager/Management Team

For workplaces that are more casual in nature:

• Greetings (Company Name) Family
• Hello (Company Name) Team

Here is exactly how you can write a cover letter that will stand out from the crowd, and help you land that interview.

How NOT to address a cover letter

After a fruitless search for the hiring manager’s name, it may be tempting to address your cover letter to “Dear Sir or Madam.” This greeting, however, can often come across as impersonal and overly formal. The same is true of “ To Whom It May Concern ” – an outdated greeting that nowadays sounds cold and disinterested. If you can’t find the name of the person who will be reading your cover letter, make sure to choose a collective noun like the ones listed above.

Starting a cover letter — the summary

The introduction of your cover letter is the opening paragraph that directly follows the greeting. If a hiring manager is going to read any amount of your cover letter, you can be sure they will start here. That means it’s worth taking your time to make sure the introductory paragraph of your cover letter makes a strong first impression. 

Some of the most common and effective ways to introduce yourself in a cover letter are:

• An impressive achievement
• A professional story
• A relevant fact or statistic
• A noteworthy connection
• A heartfelt belief statement

The five styles of cover letter intros outlined in this blog are designed to give you options and examples to follow when crafting your own cover letter . Ultimately no one introductory style is more correct than another – it all boils down to your own experiences, industry and the needs of the employer. We have also a blog for: How to format a cover letter in 2024 & How to end a Cover Letter : examples, tips, formatting methods. 

Frequently asked question: "What are the worst cover letter mistakes?" 

Some of the most common mistakes in the start of a cover letter are spelling/grammatical errors and being overly formal or casual in your greeting.

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

• introduce yourself in detail
• explain why the job is exciting for you
• show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

• contact information both for you and the company
• headline (optional)
• personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

• phone number

Optionally, you can also include:

• your professional title
• date of birth
• current date
• personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume  with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

• How to address a cover letter to a recruiter or hiring manager:  The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
• How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
• How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

• Uses a personalized greeting
• Says who you are
• Shows you’re passionate about the job or the company
• Highlights your top (and relevant) accomplishments and skills
• Mentions a mutual contact
• Reflects the company’s tone of voice
• Is tailored to a specific position and company’s needs
• Uses keywords from the job description
• Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

Hungry for more?

How to write a professional resume summary [+examples], how to put your education on a resume [+examples], how to describe your work experience on a resume [+examples], let your resume do the work..

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

Partner Center

Protect your data

This site uses cookies and related technologies for site operation, and analytics as described in our Privacy Policy . You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

How to Start a Cover Letter That Grabs Attention

11 min read · Updated on August 03, 2021

Get your cover letter off to a strong start by addressing it appropriately, greeting your reader, and writing a memorable opening sentence.

In this age of digital job postings and applicant tracking systems, many believe that a cover letter is no longer expected or necessary--but thinking this can put your job application at risk. It's imperative to know how to write a cover letter , and how to do it well.

While there are many mixed messages out there about cover letters, one that's well-written can still put you ahead of other job candidates and sometimes be the deciding factor that gets you hired in that it gives the hiring person a good first impression of you. 

In fact, unless the job posting specifically states that no cover letter is required (in which case the posting instructions take precedence), you should always plan to include a cover letter with your application.

What is a well-written cover letter ? One that grabs attention right from the start with the correct company name and address, the proper greeting, and a memorable opening sentence.  

Addressing a cover letter (including an email)

Always place the company's name and address just before the greeting. If at all possible, find and include the name of the recruiter or hiring manager. (More on this coming up.) 

Use the same heading, font type, and font size as your resume to create a feeling of organization and flow. 

As for your name and contact information, there are several acceptable options. Remember that your name is the thing that immediately grabs attention, so make sure it's there along with the contact details. 

Add only your name, phone number, and email address just above the company information as shown below. This gives a recruiter two ways to contact you at a glance. Leave a space between the end of your information and the start of the section with the company's details. 

Here is an example of the layout:

[Your Name]

[Contact Phone Number]

[Email Address]

[Name of Recruiter/Hiring Manager]

[Street Address]

[City, State ZIP]

Dear [Name],

Or you can choose to add more information if you like.

Use your name, full address, phone number, and email address in this same space at the top.

[Your Street Address]

[Your Contact Phone Number]

[Your Email Address]

Use either Option 1 or 2 under your signature line at the bottom of the cover letter.

When I was a recruiter, I liked having all the candidate's information all  in the same place rather than broken up between the top and bottom of the cover letter, so I suggest choosing one or the other. It just makes life easier for the person (or system) reviewing your cover letter. 

This information would generally be on a separate cover letter attached to an email. In this case, keep your email brief, and simply use a closing (Sincerely) with your first and last name at the end of the email.

However, if the email is actually the cover letter then choose one of the options above and use it in the actual email.

The correct cover letter greeting

Believe it or not, this can be what ends your job prospects with that particular organization. People take pride in their names and in their gender status. Depending on the hiring person, they could feel insulted if you get it wrong, especially because you might have found this information with a little research or didn't opt for something gender neutral.

Use the hiring manager's name

You can find the hiring person's name in any number of places. Here's an excerpt from another TopResume cover letter article with more detailed information.

If you're not given the name of the hiring manager, here are some effective ways to discover their name by using:

The job description: Check this document for the hiring manager's name. While it's not generally listed, you never know. If it's not obvious, there's also a trick to quickly discover an email in the job description that might contain the name; while in the document, press Ctrl +F or run Command + F and search for the @ symbol.

An email address: If you discover an email address, it may not have a full name but rather a first initial and last name or just a first name like [email protected] or [email protected]. A Google search combining the person's name as shown in the email and the company name might find you the person's full name.

 A LinkedIn post: A name connected to the LinkedIn job posting is probably that of the hiring professional who posted it, so use that name in your greeting.

The supervisor's title: It's more likely that a job description will list who the new hire will report to — such as the director of accounting — without listing a name. In this case, there are several search options:

Search the company's website for listings of staff members by title.

Run an advanced LinkedIn or Google search for all directors of accounting at that specific company.

Check with your network for someone who might know the person's name or search the appropriate professional networking sites.

Contact the company by phone or email. Tell them you're applying for [job title] and want to address your cover letter to the right person.

Use job titles/department names if necessary

When asked about how to address a cover letter effectively , one of our TopResume Writers states, “ As a general rule, I always stay away from anything approaching 'To Whom it May Concern' (this may be obvious).”

Next, unless you are absolutely sure of the person's gender or gender preference, don't use “Mr.” or “Ms.” in your greeting. I also advise against using “Mrs.” at any time, since you generally can't discern a woman's marital status. 

You can also use the person's job title if you have it along with their last name: 

Hello Director Smith

Greetings Vice President Jones

Hi Accounting Manager Johnson

If you only have the person's job title or their general department from the job description, consider these options:

Dear Head of Design

Hello IT Department

To Company ABC Recruiter/Hiring Professional

Hello Marketing Hiring Team

Greetings Customer Support Hiring Group

Professional titles such as “Professor” or “Dr.” are definitely acceptable as a cover letter salutation and should be used with last names as a sign of respect. Be on the lookout for these and other titles to include.

If after all this you still don't have a name, job title, or department name, simply use Dear Hiring Manager.

Stay Professional

There's another less-common scenario worth mentioning: You already know and are on a first-name basis with the hiring manager. In this situation, I recommend staying with a formal greeting using the person's last name. 

You never know who else is going to see your cover letter, and accusations of potential favoritism (even if false) will hurt both you and the hiring manager. Always be professional in the hiring process.

Never Leave It Blank

All these greeting options may seem awkward, but they are much better than using the wrong name or gender in your greeting, or worse: adding no greeting at all. 

There's no reason to leave the greeting blank when there are so many options that can be used effectively in how you write your cover letter. Including a greeting, even a general one, will impress any hiring professional and greatly improve your chances of moving along in the hiring process.

Punctuate properly

In truth, it doesn't really matter what punctuation you use in your cover letter greeting. Generally a comma or a colon are equally acceptable after the person's name. However, don't include a comma between the words of greeting ( Dear/Hello/Greetings ) and the person's name and/or title.

This is correct for both a separate cover letter and an email as a cover letter.

Check (and check again) before you hit “send”

As a job applicant, it's generally fine to re-use the same cover letter for similar or even non-similar positions. However, you must make it a habit to review each cover letter thoroughly before you submit it.

Double and triple check that you've used the correct hiring manager name/company in both the address area and the greeting. The minute a recruiter/hiring manager sees a different name and company than their own, the cover letter--along with your resume and hopes for that job--will be thrown in the trash.

Next, be sure the position title matches the company. You might get by with this mistake, but a good recruiter will catch it and potentially toss your application.

Finally, review the body of the letter to know that you've included the right set of experience and skills for that job. The section below offers more details on this.

Crafting a great opening sentence

Your cover letter opening sentence should make it obvious to the reader that you're applying for that company's specific position. 

This means you should include the job title in your first line. “Always include the position you are applying for,” says TopResume writer Brandon C. “Customize this sentence to make the rest of the cover letter feel custom as well - even if there is nothing else that you change as you use it for different applications.” 

If the positions you're after are very similar, there's really no need to change other parts of the letter except the hiring manager name and position title--but it's always in your best interests to make sure.

When cover letter changes matter

Start by reviewing all your job descriptions against each other, looking closely and the skill requirements. If it appears that each job is looking for pretty much the same skills and experience, you can use the one cover letter for each of those applications (remembering to change the specifics mentioned above).

However, if you spot any major difference in what's required for each role you will want to change each cover letter to point out that you possess those specific skills and qualifications. If a company wants product development experience and you don't show them that or show completely unrelated skills from a generic cover letter, you likely won't get the job.

Also, check the education requirements for each role, and adjust that accordingly on your cover letter.

Once you have a basic cover letter, it only takes a few minutes to review and change any parts that show you to be a well-qualified candidate for the job.

Good opening sentence examples 

Here are some additional examples of strong cover letter opening sentences from TopResume writers.

I like to begin by introducing the customer as who they are as a professional, including their line of work and a few adjectives. For example: "As an executive product development professional with a passion for transforming new concepts into finalized, breakthrough products and solutions, I am an ideal candidate for your (Job Title) opening."

If someone is a recent grad or new to the workforce, I tend to highlight their recent degree, a few transferable skills, and/or their passion for whatever industry they're trying to tap into.

Niki Beaulieu, Senior Resume Writer

I would always recommend something along the lines of, "As a dedicated and established leader in (career field) with a passion for driving (specialty) operations, I eagerly submit the attached resume in hopes of joining your organization as a valuable member of your (specified field) team."

This is of course just one example, and this particular opening could be broken up in a multitude of ways as well.

Brandon C., TopResume Writer

There are a variety of ways to create your opening sentence, but as the above examples show you should include whatever specifics make sense and will get you noticed, including:

Your current or desired career field

Specific skills applicable to the job

Related work experience

Related education

On-going career goals

And it bears repeating: Always include the correct position title, company name, and greeting.

One final note: Since this article focuses on starting a cover letter, you might want to check out some good sources on how to effectively complete the cover letter , including additional paragraphs and the best way to close your letter. You might also want to review another great article on how to avoid cover letter mistakes .

To sum up, hiring managers do read cover letters , so always plan to include one with your application. It will help you stand out from the crowd and improve your chances of getting hired.

Is your cover letter is cutting it?  Our resume writers don't just help you with your resume . 

Recommended Reading:

What You Should Include in a Cover Letter For a Job  

Ask Amanda: How Do I Write a Great Cover Letter?

• How to Address a Cover Letter to Recruiter or Hiring Manager

Related Articles:

100 + Keywords, Verbs, and Action Words for Your Resume

27 Great Resume Summary Examples to Get Hired

How To Write a Sick Leave Letter for Work (with Template and Example)

See how your resume stacks up.

Career Advice Newsletter

Our experts gather the best career & resume tips weekly. Delivered weekly, always free.

Thanks! Career advice is on its way.

Share this article:

Let's stay in touch.

Subscribe today to get job tips and career advice that will come in handy.

Your information is secure. Please read our privacy policy for more information.

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

• Career Blog

How to Start a Cover Letter: 10 Examples and Writing Tips

In the world of job applications, cover letters are an essential piece of the puzzle. A well-written cover letter can be the key to standing out from other applicants and getting noticed by potential employers.

Not only do cover letters give candidates the opportunity to introduce themselves and showcase their skills and qualifications, but they also provide insight into their personality, work ethic, and communication style. Employers use cover letters to gauge a candidate’s interest in the position and their willingness to go the extra mile.

In this article, we will explore various ways to start a cover letter effectively. We will provide you with ten examples and writing tips that can help you create a compelling first impression with potential employers. We will cover everything from addressing the employer and highlighting your relevant experiences to incorporating personal anecdotes and demonstrating an understanding of the company’s culture and values.

Whether you’re a recent college graduate looking to break into your chosen field or a seasoned professional seeking a new challenge, this article will provide you with everything you need to know to create a strong and effective cover letter. So, let’s dive in and learn how to start a cover letter like a pro!

Research the Company and Position

Before you begin crafting your cover letter, it’s essential to research the company and the position you’re applying for. This research allows you to tailor your cover letter to the company’s needs, demonstrate your knowledge and interest in the company, and highlight why you’re the perfect candidate for the job.

The Importance of Researching the Company and Position

Employers want to see that you’ve done your homework on their company and understand their goals, culture, and mission. This research shows that you’re not just applying for any job but are genuinely interested in working for their company. Additionally, having an understanding of the position you’re applying for allows you to write a more targeted cover letter, highlighting why you’d be the ideal candidate for the job.

Researching the company and position also helps you avoid potential red flags. For example, you may realize that the company culture doesn’t align with your values, or you may identify issues with the position that make it less desirable. By researching beforehand, you can avoid wasting your time on a job that isn’t a good fit.

Tips for Researching the Company and Position Effectively

Start with the company website: Most companies have a website that provides valuable information about their mission, history, products/services, and current job openings. Take note of anything that aligns with your values or relates to your experience.

Review the job description: Make sure that you have a strong understanding of the responsibilities and qualifications required for the position. Highlight any keywords or phrases that appear frequently and integrate them into your cover letter.

Use LinkedIn: LinkedIn is a powerful tool for researching a company’s employees, culture, and overall reputation. Find out who may be involved in the hiring process, including the hiring manager, and use this information to personalize your cover letter.

Check out other online resources: Use sources like Glassdoor, Indeed, and other online communities to learn more about the company’s reputation, culture, and work environment. This information can help you determine whether or not the company is a good fit for you.

Reach out to your network: If you know anyone who works at the company, reach out to them for information about the position and company culture. They may be able to offer valuable insights that you can use to personalize your cover letter.

By taking the time to research the company and the position you’re applying for, you’ll be able to write a more compelling and targeted cover letter. This research demonstrates your interest in the company and allows you to highlight why you’d be the best candidate for the job.

Format and Layout of a Cover Letter

When it comes to crafting a cover letter, the format and layout can either make or break your chances of landing a job interview. Here are some basic guidelines to follow:

Basic Guidelines of Cover Letter Format and Structure

• Use a professional font and size, such as Arial or Times New Roman in 10-12 point size.
• Align all text to the left and use single-spaced lines with double spaces in between paragraphs.
• Include the date, your contact information, and the employer’s information at the beginning of your cover letter.
• Start with a professional and personalized greeting that addresses the hiring manager directly, if possible.
• Follow a clear and concise structure, with an introductory paragraph, body paragraphs highlighting your skills and qualifications, and a closing paragraph expressing your interest and gratitude.

Layout Tips for Different Types of Cover Letters

While the basic format and structure remain the same for most cover letters, there may be some variations depending on the specific job application. Here are some layout tips for different types of cover letters:

• Email cover letter: Include your contact information in your email signature and attach your cover letter as a separate document. Keep your email brief and clear but still professional.
• Referral cover letter: Mention the referral in the introductory paragraph and highlight how you are a good fit for the job based on the recommendation.
• Career change cover letter: Emphasize your transferable skills and highlight how they can benefit the new role, as well as succinctly explain your reason for the career change.

Best Practices on How to Address the Hiring Manager

Addressing the hiring manager in your cover letter can be tricky, especially if you do not know their name or gender. Here are some best practices to follow:

• Use professional titles, such as “Dear Hiring Manager” or “Dear [company name] Recruiter”.
• Do your research and try to find the hiring manager’s name on the company’s website, LinkedIn, or through mutual connections.
• If you are still unsure, call the company’s HR department and ask for the hiring manager’s information.

Remember, your cover letter is your first impression to potential employers, so take the time to ensure that your format, layout, and addressing of the hiring manager are professional and effective.

How to Start a Cover Letter

Your cover letter is your chance to make a great first impression on your potential employer. A strong opening line can set the tone for the entire letter and increase your chances of landing an interview. In this section, we will explore different techniques for starting a cover letter and provide examples and tips for crafting a strong opening.

Techniques for Starting a Cover Letter

Personalized greeting: Address the hiring manager by name to establish a personalized and professional tone. Avoid using generic greetings like “To whom it may concern.”

Attention-grabbing opening: Start your cover letter with a thought-provoking statement, a relevant anecdote, or an interesting fact about the company or industry.

Common ground: Find commonalities between you and the company or the job position. Highlight your mutual interests or experiences that would make you a great fit for the role.

Enthusiasm: Show your excitement for the job opportunity by expressing your admiration for the company or the industry. Let the hiring manager know why you are passionate about the role.

Value proposition: Make a bold statement about what you can offer the company. Use your opening to demonstrate your unique value proposition and establish yourself as a candidate worth considering.

Examples and Tips for Strong Opening Lines

Personalized greeting:

Dear Ms. Smith, I was thrilled to see the opening for the Marketing Manager position at ABC Company.

Hi John, I hope this email finds you well. I am excited to apply for the Sales Associate role at XYZ Inc.

Attention-grabbing opening:

Did you know that the average person spends more time on their phone than with their loved ones? As a digital marketer with five years of experience, I understand the importance of reaching your target audience where they are most engaged.

Two years ago, I attended a conference where your CEO gave a passionate keynote speech on the future of technology. After hearing her vision, I knew I wanted to be a part of your team.

Common ground:

As a lifelong fan of eco-friendly products, I was thrilled to see that your company is committed to sustainability. I am confident that my passion for the environment and my background in marketing would make me a great fit for the Marketing Manager position.

I noticed on your company’s website that you have a strong emphasis on employee diversity and inclusion. As a minority woman who has faced similar challenges, I believe my experiences would allow me to contribute unique perspectives to your team.

Enthusiasm:

I have been following your company’s mission to revolutionize the healthcare industry through technology and innovation for several years. As a seasoned software engineer, I am excited to apply my skills and join your team in pursuit of this mission.

After reading about your company’s recent success in expanding into international markets, I recognized the growth potential of your organization.

Highlight Your Value Proposition

Your value proposition statement is the foundation of your cover letter. It’s the statement that defines how hiring you will benefit the company. A great value proposition will catch the recruiter’s attention, and convince them to read your entire cover letter. In this section, we’ll discuss how to create a compelling value proposition statement.

Identifying Your Unique Selling Points

Your unique selling points are the reasons why you stand out from the competition. They’re the specific skills, experience, and achievements that make you a strong candidate for the position. To identify your unique selling points, you should:

• Analyze the job description: Look for the required qualifications, skills, and experience listed in the job description. Then, compare them to your own skills and experience to identify your matches.
• Evaluate your achievements: Think about your accomplishments in your previous jobs. What did you achieve that made a positive impact on the company? Can you quantify the results?
• Ask for feedback: Ask your colleagues or former supervisors for feedback on your strengths and areas for improvement. They may provide insights that you haven’t considered before.

Writing a Compelling Value Proposition Statement

Your value proposition statement should answer the question, “Why should the company hire you?” Here are some tips on how to write a compelling statement:

• Keep it concise: Your value proposition statement should be one or two sentences long. Avoid using complex jargon or buzzwords.
• Make it impactful: Use action words and quantify your achievements. For example, “Increased sales revenue by 30% within the first year.”
• Focus on the benefits: Don’t just list your skills and experience. Explain how they will benefit the company. For example, “As a skilled project manager, I can ensure that projects are completed on time and within budget, saving the company money and improving efficiencies.”
• Customize it for each job: Tailor your value proposition statement to the specific job you’re applying for. Use the keywords from the job description to show that you’re a strong match.

A compelling value proposition statement can set you apart from the competition and show that you’re the right person for the job. Use these tips to create a statement that highlights your unique selling points and convinces the recruiter to read your entire cover letter.

Addressing Employment Gaps

When crafting a cover letter, addressing employment gaps can be a potential challenge. However, it’s crucial to address them in a professional and honest way instead of leaving them unexplained. Here are some tips on how to frame the reason for the gap in your cover letter.

How to Address Employment Gaps in Your Cover Letter

First and foremost, be upfront about the gap in employment. You don’t necessarily have to detail the reasons for the gap right away, but acknowledging its presence is vital. Once you’ve acknowledged it, the next step is to frame the gap in a way that focuses on the positive outcomes of the gap.

Tips on How to Frame the Reason for the Gap

1. be honest and brief.

It’s crucial to be honest about the reason for the gap without going into too much detail. Keep it brief, as you want to maintain the focus on your skills and qualifications relevant to the position.

2. Highlight the Benefits of the Gap

In your explanation, highlight what you achieved during your gap, such as learning new skills, volunteering or self-improvement, and how these skills can be relevant to the position you’re applying for.

3. Focus on Your Readiness to Get Back to Work

Lastly, assure your potential employer that you are ready and excited to get back to work. Explain how the gap has given you a fresh perspective and made you more motivated to excel in the role.

By taking a proactive and positive approach in addressing employment gaps in your cover letter, you can showcase your commitment to your career and highlight your willingness to grow and adapt.

Tailoring Your Cover Letter

One crucial aspect when writing a cover letter is to tailor it to the specific position and company you are applying to. This customization is crucial because it shows the employer that you are genuinely interested in the opportunity and have taken the time to research the company and the job requirements.

Here are some tips and examples to help you customize your cover letter effectively:

Tips for Customizing Your Cover Letter:

Research the company and the position thoroughly. This includes looking at the job description, checking their website, social media, and any recent news articles.

Highlight your relevant skills and experiences that align with the job description.

Address the hiring manager or recruiter by name, if possible.

Use industry-specific jargon to showcase your knowledge and understanding of the field.

Mention any connections you have to the company, such as a referral or previous work experience.

Personalize the cover letter by incorporating the company’s values or mission statement.

Examples of Customized Cover Letters:

For an entry-level marketing position:  “[Company Name] stood out to me because of your innovative approach to social media marketing. As a recent graduate with a degree in marketing, I am excited about the opportunity to apply my knowledge and skills to help [Company Name] continue to grow its online presence.”

For an experienced sales position:  “With my ten years of experience in sales, I am confident that I can hit the ground running in this role. I was excited to see that [Company Name] places a high value on building relationships with customers, as this aligns with my personal sales philosophy. I am excited about the opportunity to contribute to [Company Name]’s team and drive sales growth.”

For a remote design position:  “I was impressed by the work that [Company Name] has done in creating user-friendly digital designs. As a remote worker for the past five years, I have honed my design and collaboration skills in virtual environments, making me an excellent fit for this position.”

By customizing your cover letter to the specific job and company, you can increase your chances of standing out as a qualified candidate. Keep these tips and examples in mind when crafting your cover letter, and remember to showcase your skills and experiences in a way that aligns with the employer’s needs.

Showcasing Achievements

In today’s competitive job market, it’s crucial to showcase your achievements in your cover letter. Hiring managers need to see how you’ve contributed to past organizations or projects and how you can bring value to their team. Your achievements help demonstrate your skills, work ethic, and passion for the field.

Here are some tips on how to highlight achievements relevant to the position:

Research the Company: Before you start crafting your cover letter, research the company you’re applying to. Look at their mission statement, values, and recent achievements. This will help you tailor your cover letter to their organization and emphasize the skills and experiences that align with their goals.

Use Specific Examples: Be specific about your achievements, and use numbers to quantify your impact whenever possible. For instance, instead of saying “I increased sales at my previous company,” provide a specific number, such as “I increased sales by 20% in my first year.”

Focus on Relevant Achievements: Highlight achievements that are relevant to the position you’re applying for. If the job requires strong communication skills, share an example of how you improved team communication in your previous role.

Use Action Verbs: Use strong action verbs to describe your achievements such as increased, developed, managed, and implemented. Using active language helps bring your achievements to life and shows your potential new employer what you’re capable of.

Tell a Story: Use your achievements to tell a story about your skills and experience. Don’t just list achievements, but explain how you achieved them and what they taught you. By framing your achievements in a narrative, you show hiring managers that you’re a critical thinker and great communicator.

Showcasing your achievements in your cover letter is crucial to demonstrating your value as a candidate. Moreover, following the above tips will help you craft a compelling cover letter that will catch the attention of your potential employer.

Best Practices for Writing a Cover Letter

When it comes to writing a cover letter, there are several best practices that you should keep in mind to make sure that your application stands out from others. In this section, we’ll review some of the key practices that you should consider when crafting your cover letter.

Summary of Best Practices

Here are some of the most important best practices to keep in mind when writing your cover letter:

• Personalization : Tailor your letter specifically to the job you’re applying for by highlighting relevant skills and experiences.
• Professionalism : Keep your tone and language formal, so that you come across as a serious and capable candidate.
• Clarity : Make sure to convey your message clearly, using simple and concise language that is free of jargon and unnecessary complexity.
• Relevance : Focus on the skills and knowledge that are most relevant to the job you’re applying for, and avoid discussing irrelevant details or experiences.
• Proofreading : Always proofread your cover letter carefully for typos, errors, and other mistakes that could reflect poorly on your attention to detail.

Tips for Standing Out

While following these best practices will help ensure that your cover letter is professional and well-written, there are also a few additional tips you can use to make your application stand out from the crowd:

• Use Specific Examples : Rather than simply stating your qualifications, use specific examples of how you have put those skills to use in the past.
• Address the Hiring Manager by Name : Whenever possible, address your cover letter to the hiring manager by name, rather than using a generic greeting.
• Highlight Unique Skills and Experiences : If you have any particularly unique or impressive skills or experiences that are relevant to the job, make sure to highlight them in your cover letter.
• Show Enthusiasm for the Job : Demonstrate your enthusiasm and passion for the opportunity by discussing what excites you about the position and the company.
• Be Professional but Personable : While you should maintain a professional tone throughout your letter, you can also add a personal touch by sharing a little bit about yourself and your motivations.

By following these best practices and tips, you’ll be well on your way to crafting a strong and effective cover letter that will help you stand out from other applicants and land the job you want.

Sample Cover Letters

A cover letter is an essential document that provides an introduction to potential employers and highlights your qualifications for a specific job. However, not all cover letters are created equal, and it’s crucial to understand the different types of cover letters and how to personalize them to your advantage.

Examples of different types of cover letters

Traditional cover letter:  A traditional cover letter is a standard document that provides an introduction, highlights your qualifications, and explains why you are the perfect fit for the job. It should be concise and to the point, while still showcasing your personality and enthusiasm for the role.

Career change cover letter:  A career change cover letter is specifically designed for individuals who are changing careers. It should focus on transferable skills that can be applied to the new job, highlight your relevant experience, and explain your reasons for the career change.

Networking cover letter:  A networking cover letter is a strategic document that provides an introduction and highlights your qualifications for potential job opportunities within your professional network. It can be used to request an informational interview or to inquire about available positions.

Referral cover letter:  A referral cover letter is similar to a networking cover letter but specifically addresses a job opening that you’ve learned about through a referral. It should emphasize the connection you have to the referral and explain why you are the ideal candidate.

Tips on how to personalize each example

Research the company: Before starting your cover letter, research the company and understand the industry and role you are applying for. This information will allow you to tailor your cover letter to the specific job and company.

Customize the opening: Your opening should grab the attention of the employer and provide a unique introduction. Avoid generic openings like “Dear Sir/Madam” and consider addressing your letter to a specific person.

Highlight your qualifications: While highlighting your qualifications, use the job description as a guide and incorporate specific keywords and phrases. This will showcase your relevancy and make it easier for the employer to link your qualifications with the job requirements.

Show enthusiasm: Your cover letter should display your enthusiasm and passion for the role. Let the employer know why you are interested in the company and the position, and what makes you the ideal candidate.

Proofread: Always proofread your cover letter for spelling, grammar, and formatting errors. Your cover letter should be clean and error-free.

By following these tips and customizing each type of cover letter to the specific job and company, you can create an effective cover letter that highlights your qualifications, personality, and enthusiasm.

Related Articles

• Providing Constructive Feedback the Right Way in 2023
• Finding the Right Recruiter for Your Job Search in 2023
• Creating a Professional Resume in Microsoft Word in 2023
• Hotel Sales Manager Resume: Examples and Best Practices
• 5 Best Hair Stylist Resume Examples for 2023

Rate this article

0 / 5. Reviews: 0

More from ResumeHead

How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

Related Articles

August 8, 2024

August 2, 2024

July 8, 2024

June 27, 2024

November 8, 2023

April 3, 2023

March 28, 2023

June 10, 2021

Join 2 million job seekers who get bi-weekly job search tips

Get insider knowledge and ready-to-use job-seeking tips and hacks delivered to your inbox.