google ux case study template

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FREE UX CASE STUDY TEMPLATE

This UX case study template will help you write the story of each project for your UX portfolio

Title page of a UX Case Study document in Google Docs

This free Google Doc will show you how to write about your UX projects and stand out as a candidate.

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The Ultimate UX Case Study Template

google ux case study template

Having a template to follow is the biggest help in UX case study writing. Even more so, if you’re a junior who doesn’t have much experience with portfolios. A template can help you plan, organize your thoughts while showing you the light at the end of the tunnel.

The UXfolio team reads hundreds of case studies every month. What we’ve found is that successful UX case studies have a similar structure. In this article, we’ve distilled this formula into a flexible UX case study template and some practical tips that you can use to polish your case studies!

google ux case study template

About UX case studies in general:

Before you get to work, we need to clarify a few important details. Doing so will help you understand the expectations and the purpose of UX case studies:

What are UX case studies?

UX case studies are a form of professional content that mixes text and visuals to present the design process of products or product features. They make up UX portfolios, alongside optional pages such as ‘About Me’ or ‘Contact’.

How are they different from UX portfolios?

UX portfolios are made of UX case studies. Think of your portfolio as a folder that holds together your case studies. Back in the day, these used to be printed, book-like documents. Nowadays the industry prefers websites and other digital formats .

How are they different from resumés?

Your resumé lists your skills and work experience. Meanwhile, your portfolio uses case studies to showcase how you apply those skills and experience . Ultimately, you’ll need both to land a job.

How many case studies should be in a portfolio?

If you’re a junior UX designer , you should include 2-3 case studies in your portfolio. These could describe UX bootcamp assignments, re-design concepts, UX challenges , internship projects , or even fictional products. If you’re a medior or senior UX designer, write up 4-5 of your most impressive projects into case studies. Your goal should be to feature as many of your skills as possible. And remember: quality over quantity.

What to feature in your UX case studies?

Since your career depends on your UX portfolio, there’s a lot of pressure that comes with putting one together. Usually, it’s this pressure that numbs designers and leads to procrastination. But just setting straight what lays ahead will help ease your mind:

The story of your design

Design decisions, visuals with explanations.

This might sound very esoteric, but it’s really not. For every design, there was at least one problem that required a solution. You were the person who explored the problem and found the solution/solutions. There might have been moments when the whole thing went off-rails, or when you needed to go back to the drawing board. Those are all part of your design story.

Now, imagine that a friend, peer, or colleague asks you about a project. How would you talk about it? That’s almost exactly what you should put in your case studies. Just polish it a bit, leave out the curse words, add visuals and you have a case study.

Throughout the design process, you keep making decisions. Choosing a UX method to apply is a decision too, and there’s a reason why you chose it. Your UX case studies need to highlight these decisions and their contribution to the design.

The biggest mistake in UX case studie s is when UXers go on defining instead of explaining:

  • Definition ➡️ “I proceeded to do an in-depth competitive analysis to find out more about competing apps in the same category.”
  • Explanation ➡️ “I proceeded to do an in-depth competitive analysis to make a list of features that were missing from our products, check out how others solved the XY flow, and find out how could we improve on it in our solution.”

Then you’ll move on to explain what you’ve found and as your case study progresses, you reference those findings.

You need to be heavy-handed with your visuals when you’re creating UX case studies. Using images alongside your text will help your readers’ comprehension. So, as a first step, collect everything you can: photos, sketches, whiteboard grabs, graphs, personas, screenshots, wireframes, user flows, prototypes, mood boards, notes, and so on.

We’ve seen some creative UXers use screenshots of calls (with blurred-out faces), group photos, and prototypes of all fidelity. Such visuals help us understand what we’re reading about. But they also build an image in our heads of the designer behind the screen, which can be very powerful and memorable.

Some designers are already in the habit of keeping every scrap of paper with a scribble on it because they know that when it comes to writing a case study, you can’t have enough visuals. Follow their example to make your easier – your future self will thank you.

But it’s not enough to just throw some images into a case study. Here’s how you can make them impactful:

  • Always give context ➡️ if you put that stunning photo of the wall with post-its into your case study, make sure that you place it in a section where you explain what’s happening on it (see design decisions) or give it a caption that explains it. The important thing is that visuals will only work if they are strategically placed or they come with an explanation.
  • Strive for visual consistency ➡️ even if it requires some extra work, you should make sure that your visuals match each other. Yes, a persona and the user flow might not be close to each other on your layout, but they’re still in the same document so they need to have consistent styling. Believe me, this is a common criticism from design leads and HR folk as well.

Image of a case study template generator

How long should be a case study?

If you check a site like Behance, you’ll find that most UX projects there are rather short. Usually, they focus on the visual aspects of design, aka UI. That is a fantastic starting point for a case study. But for UX design, you will need to add some content for context.

The good news is that you don’t need to write essays for case studies. All it takes is around 500 words and some well-optimized visuals. You should never stretch your words because it’ll reflect poorly on your presentation skills. 

Also, treat this number with flexibility: If the project at hand justifies it, feel free to go above or below that. Usually, when a case study is very long, it’s because the project itself was more complicated.

What’s the point of UX case studies?

1. applied designer skills.

It’s one thing to learn a skill and it’s another to use it in a way that can help drive numbers for a business. A great UX case study will prove that you are capable of applying your skills and delivering a solution even with all the distractions and obstacles that come with real-life scenarios.

2. Presentation skills

Many UXers forget about the skills that are required beyond UX. Just read a few UX designer job descriptions , and you’ll find that advocating for design best practices is one of the most common requirements.

As a designer, you’ll have many stakeholder meetings and you’ll need to present your or your team’s ideas. And the fate of those ideas might depend on the way they’re presented. Therefore, the way you articulate your thoughts is important. A great UX case study will show that you are great at structuring your thoughts and articulating complex concepts.

3. The impact of your design

You can see in our UX case study template that there’s a separate section for showcasing your impact. If you can prove that your design can drive numbers, you’re set. This is the single most powerful tool that you can use in a case study: before-and-after analytics, such as an increase in checkouts, increase in finished flows, better CTRs, user feedback, etc. Use whatever number you have to show that your design contributed to the business. It’ll convince even the UX-doubters.

Obviously, as an aspiring/junior designer , this might be impossible, so you need to be a bit more creative. We advise you to show what impact the project had on you: what you’ve learned and how you’ve improved as a designer.

4. Navigating in a team

Almost every product is a collaborative effort between professionals from various disciplines: researchers, designers, developers, marketers, etc. Therefore, navigating in a collaborative environment is an important trait. A case study should show how the team influenced the design, how you’ve collaborated with other designers, the sacrifices that had to be made, and so on.

You don’t need an elaborate plan for this. First and foremost, make sure that you introduce the team in your case study. Second, ask for quotes/recommendations and include them in a neat quotes section. Yes, tooting your own horn can be a bit uncomfortable, but unfortunately, it’s part of the game.

5. Showcase of your taste

Yes, it’s UX, but the reality is that most people don’t care: if what you present doesn’t appeal to them, it’s unlikely that you’ll get the job. Make sure that your UX case studies are visually consistent. If you want to cast a wider net, strive for sleek, minimalist solutions and harmonizing colors.

Password protection feature for portfolios and case studies

A simple yet effective UX case study template

This is a tried-and-true UX case study template that can provide a structure to your thoughts. There are 6 chapters that are standard for almost any UX case study. However, the content of these chapters is highly dependent on the project you’re writing about. But don’t worry, this doesn’t mean that we’ll leave you on your own: for each chapter, we’ll give you various options and ideas to help you get going.

UX case study template/skeleton:

  • Hero section
  • Project overview
  • Exploration/Discovery
  • UX design process
  • Final design

1. Hero section

All case studies should begin with a title & subtitle. You can use various formulas for your title, but we’ve found that this is the one that works the best:

  • App name + project scope + project/case study = Netflix Checkout Redesign Project

Your subtitle can provide a glimpse into the project, for which you have various options:

  • What’s the product about? (An app that helps you keep your plants alive.)
  • What was the project about? (6-week UX design and research project)

If you want to include something visual in your hero section go hard or go home: use spoilers, aka show screens of the final design. You don’t have to fit everything there, just the parts you’re most proud of as an appetizer. Later in the case study, you’ll have enough space to showcase everything you’ve worked on.

  • 2 sentences (titles), and
  • 1 optional cover image.

google ux case study template

2. Project overview

Make sure that your readers are prepared for what’s to come. Remember: they know nothing about this project, so you need to cover the bases:

  • Product description,
  • Team members,
  • Project length,
  • Methods used, and
  • 3-4 sentences for the overview, and
  • 4-5 bulletpoints for the small details.

Screenshot of a project overview section in a UX case study

3. Exploration/discovery

Now that we have all the background information, we can move on to how you’ve approached the issue you were presented with. This part usually includes:

  • Competitive analysis,
  • Interviews, and

Make sure that for everything you mention you answer at least these three questions:

  • Why did you choose to do it?
  • What did you find out?
  • How did that influence your next move?

You can end this chapter with a wrap-up to create a smooth transition to the next chapter.

  • At least 3-4 sentences for each method you’ve used,
  • Visualize as much information as you can.

Screenshot of a survey section in a UX case study

4. UX design process

Now that we understand the scope of the project, we’re eager to see how you went on to design a solution. You can achieve a great structure here if you start from more abstract ideas and move towards the final design:

  • Wireframes,
  • Prototypes,
  • Iteration, and
  • Validation.

Again, you need to answer a few questions for every step you made:

  • What did you want to achieve by doing this?
  • How did this step contribute to the final design?
  • At least 3-5 sentences for every method you mention.

google ux case study template

5. Final design

Probably the most exciting part of every UX case study is the reveal of the final design. In this section, you should explain

  • Why did you choose this solution?
  • What other solutions were in the run?
  • Before-and-after screenshots (if relevant to the project).

There are two great options to present your final designs. The first is to use galleries. You can go with a nice carousel or a grid that follows a logical order. The second is to embed your Figma prototype. This has the added benefit of making your case study interactive, which makes for a more memorable experience. (Or you can combine the two for an even better showing.)

  • 2-3 short paragraphs.

Screenshot of UIs presented in a grid gallery

If you have numbers or analytics that show how your design contributed to business goals, you need to showcase them. This will make your case study even more impactful. You don’t need graphs and piecharts (unless you have the time to create some); it’s enough to make a list with the quantifiable data. If you don’t have access to such data , you can also include testimonials and user quotes to underline impact. If you can include both, that’s a winning combination.

  • At least 1 sentence for each achievement.
  • In a bulleted list or short paragraph.

6. Learnings

There’s something to learn even from the most boring project you’ve ever done. At least, you should strive to find something positive that can contribute to your growth as a designer. This can be a soft skill, a new tool, a new method, or a different way of cooperation. Try to think of things that were new to you in this project and share the takeaways with your readers. Alternative closures include:

  • What would I do differently?
  • Jobs to be done
  • This chapter can be as long as you please, but
  • At least 3-4 sentences.

google ux case study template

Alternate UX case study templates

We’ve provided a classic UX case study template that has been proven to be working. Now, we’ll show you how you can alter this template for different flows:

UI focused case study template

If you’re strong in UI, you should not wait to reveal your final design until the end of your case study. You needn’t worry about spoiling the surprise as a case study is not a fiction novel or Netflix show. A beautiful design will pull in your readers. What’s more, if the company doesn’t really know the difference between UI and UX, this approach will make your case study even more impactful as it’ll start with the ‘beautiful stuff’.

Here’s how that template would go:

  • Project Overview
  • Transition to the next section by letting your reader know that you’ll explain how you’ve arrived at this solution.
  • Exploration/discovery
  • (Optional: Showcase even more of your final designs)

Impact driven case study template

Every product has a business behind it. And what you can do for that business is what matters to stakeholders. We can all conclude that a screen is pretty, but if it doesn’t contribute to business goals or KPIs, it’s just that, a pretty screen. So, if you have some numbers to share, don’t be afraid to put them right after your intro section. Then go on and showcase how you’ve achieved it:

  • Share numbers then follow up by showcasing the design which contributed them:

Build your UX case studies with UXfolio!

UXfolio is a portfolio and case study builder made with UX designers in mind. It offers stunning, customizable templates as well as a case study generator with text and image ideas. What’s more, UXfolio comes with built-in device mockups, easy prototype embedding, and password protection on the portfolio or the case study level. Ready to work on your portfolio? Try UXfolio for free!

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How to Craft an Outstanding Case Study for Your UX Portfolio

Writing case studies for your UX portfolio can feel opaque and overwhelming. There are so many examples out there, and often the ones that make the rounds are the stunning portfolios of top visual designers. It can be inspiring to see the most beautiful work, but don’t let that distract you from the straightforward format of a good UX case study. 

At the core, a UX case study relies on excellent storytelling with a clear, understandable structure . This article breaks down the anatomy of a UX case study to help you tell a simple and effective story that shows off your skills. We’ll start with some general guidelines and structure, then break it down one piece at a time:

UX portfolio overview

What is a ux case study, general guidelines, how to structure a case study, how to fill in the details, defining the problem, understanding your users, early or alternate ideation, final design solution, next steps and learnings.

  • Final thoughts

1. Before we get started

Before we dive into all the art and science of the case study, here’s a quick refresher on what a job-winning UX portfolio looks like. In this video, pro designer Dee analyses various design portfolios to pick out what works—and what doesn’t:

Simply put, a case study is the story of a design project you’ve worked on. The goal, of course, is to showcase the skills you used on the project and help potential employers envision how you’d use those skills if you worked for them.

A case study is typically written like a highly visual article, with text walking readers through a curated set of images. Curated is an important word here, because it should be short and sweet. It’s a chance to share what you want potential employers to know about your work on this project.

With that in mind, case studies are really a UX designer’s secret weapon in two ways. First, they get you in the door by showing more about your work than a resume and a top UX cover letter ever could. Another benefit is that they’re really handy in job interviews. If someone asks about a past project, you can walk them through the case study you’ve already created (this is sometimes a requirement anyway).

I mentioned that UX case studies are about storytelling. I’d actually say they’re about stories-telling, since they need to tell two intertwined stories .

The first is the story of your project. This answers questions like what problem you solved, who your users were, what solutions you explored, and what impact they had.

The second story is about you as a designer and your process. This is more about which methods you chose to use and why, how you worked within constraints, and how you worked as a member of a team (or without one).

So what are the steps for an effective case study? Well, like most things in design (and life), it depends. Every case study will be different, depending on what stories you’re telling. The six-part outline below, though, should guide you through an effective format for any UX project story. Here’s the outline (we’ll dive into each component in just a minute):

  • Defining the Problem
  • Understanding your Users
  • Final solution

It’s worth it to add a few general notes before we dive into each of the list items above. For each section, include 1-2 short paragraphs and an image of a deliverable that visually tells the story your paragraphs explain. A reader should be able to either just read or just look at the images and roughly get what this moment in the story is communicating.

When choosing images to include, focus on quality over quantity.  Choose your best deliverables for each stage and briefly relate them back to the larger narrative. It can be tempting to overload the page with everything you created along the way, but these extra details should stay in your back pocket for interviews.

Lastly, make sure your case study is scannable . In the best of circumstances, people don’t read word for word on the web. Make sure your text is reasonably concise, use headers and strong visual hierarchy, and use bullet points and lists when possible. If you need a refresher on how to achieve this, check out our guide to the principles of visual hierarchy .

Ok, let’s take a look at each step in a bit more detail.

2. Anatomy of a UX case study

Like any story, the introduction sets the stage and gives much of the necessary context readers will need to understand your project. This is one section where people actually might take some extra time to read carefully as they try to discern what this case study is about. Make sure they have all the details they need.

Some key questions to answer are:

  • What is your company and/or product?
  • What user problem did you try to solve?
  • What was your role?
  • What tools and methods did you use?
  • What are the major insights, impacts, or metrics related to the project

After introducing the project, dive more deeply into the problem you tackled. You touched upon this in the introduction, but this section is an opportunity to make a strong case for why this project exists. Did a competitor analysis or market research demand a new product? Was there past user research in your company that suggests a needed redesign of the product?

Remember that you’ll want to create a through line in the narrative, so try to lay out the problem in a way that frames your design work as a solution.

Deliverables that work really well for this section would be:

  • Analytics or usage data
  • Market research of internal business metrics
  • Survey results or interview highlights

After explaining the problem, show how it impacts your users and their interaction with your product. If you did original user research or you’re seeking user research-oriented jobs, sharing interview scripts, affinity maps , and spreadsheets can be useful in showing your process.

However, this section shouldn’t be only about your process. A key goal of this section is articulating who your users are and what their needs are. These findings should set up your design work that follows, so try to set up that connection.

A few types of the deliverables you might share here are:

  • User personas
  • Mental models
  • Journey maps or customer experience maps

Keep in mind you want to communicate users’ key motivations and challenges, as well as any more specific user groups you identified.

This section can really scale up or down depending on what you have to show. Research shows that hiring managers  don’t just want the final product , so it’s clear that showing some of your process is helpful. Especially for students or designers without a fully built product to show, this can be a moment for you to shine.

Don’t worry about the low fidelity of these documents, but the rougher they are, the more you’ll need to guide readers through them. Everything you show here should teach the reader something new about your process and/or your users.

Artifacts you might include are:

  • Pen and paper or low fidelity digital wireframes

If you did early testing or faced constraints that determined your future design work, be sure to include them here, too.

This section should include the most final work you did on the project (e.g. wireframe flows or color mockups) and any final product it led to (if you have it). Be clear, though, about which work is yours and which isn’t.

Explain any key decisions or constraints that changed the design from the earlier stages. If you incorporated findings from usability testing, that’s great. If not, try to call out some best practices to help you explain your decisions. Referring to Material Design, WCAG, or Human Interface Guidelines can show the why behind your design.

If you’re able to show the impact of your work, this can take a good case study and make it outstanding. If your project has already been built and made available to users, have a look at any analytics, satisfaction data, or other metrics. See what you could highlight  in your case study to show how your design improved the user experience or achieved business goals. Ideally, you can refer back to your original problem statement and business goals from the introduction.

If you don’t have any way of showing the impact of your project, lay out how you would measure the impact. Showing you know how to measure success demonstrates you could do this on future projects.

Lastly, conclude your case study by sharing either your next design steps and/or some key insights you learned from the project. This isn’t just fluff! No project is perfect or final. Showing next steps is a great way to demonstrate your thinking iterative approach (without having to do the work!).

Also, many companies do (or should do) retrospectives after each project to identify challenges and improve future processes. Use this process and the insights you gain from it to inform your case study. Letting employers know you’re capable of reflection shows humility, self-awareness, and the value you can bring to a team.

3. Final thoughts

Since each case study is a unique story you’re telling about your project, it’s a little art and a little science. But starting with the structure laid out in this article will show who you are as a designer and how you solved a problem. And those are two stories companies want to hear!

If you’d like to learn more about how to craft a great UX portfolio, check out these articles:

  • 5 Golden rules to build a job-winning UX portfolio
  • The best UX design portfolio examples from around the web
  • The best free UX/UI portfolio websites to use
  • Salary negotiation for UX designers

google ux case study template

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google ux case study template

UX Portfolio Case Study template (plus examples from successful hires)

Your portfolio is the most critical piece of the puzzle when it comes to selling your design skills to recruiters and clients. It’s the single most vital component of any design career move you will ever make.

google ux case study template

A UX case study is a detailed but summarized presentation of a design project, its goals and objectives, the research methods used, the process to find a solution and the results achieved.

I hope to share with you a UX portfolio Case Study template for making your portfolio simpler and less overwhelming with the aim of getting you a job interview and potentially a higher paying job. I happen to have stumbled upon it through trial and error but it has resulted in me being headhunted for my last three Senior roles in UX at two agencies and a product company.

google ux case study template

But first let’s start at the beginning.   When I was trying to design my portfolio, I used to spend countless hours digging up relevant work from past projects, downloading a ton of device mockups, and implementing every tactic from articles on portfolios that you can find.

The problem with that was it had been months and I was still not done. Every little inspiration I found, seemed to demand a new version. I also was not getting any interviews for the job I had applied for.

How long should a portfolio case study be? What should I include? I felt stuck and overwhelmed by every single detail.

The worst part was, I was not even sure if what I had was good enough to get an interview, let alone a job.

That queasy, gut-twisting anxiety in the pit of your stomach won’t go away no matter how much you tweak your portfolio.

By spending time studying other design portfolios of not just every designer but successful hires, I was finally able to come up with a system that covered what recruiters actually wanted to see.

Why the structure of a case study is important

Recruiters spend a short amount of time on each candidate’s portfolio, scanning for information in the case studies that relates to the role’s skills and responsibilities.

To stress how each important your case study detail and layout is, let’s look at how two recruiter personas who have different business needs might look at the information provided in a designer’s case study.

google ux case study template

Recruiter 1

CEO Works at small mobile app company, limited staff. Results orientated, only has 5 minutes to look through a portfolio. Looking for a freelancer/part-time designer.

A quick view of a candidate’s case study should answer: – Is their work relevant to what we do? – How much work did they do on a project – Can they work unsupervised?  – Have they seen a project through to launch?

google ux case study template

Recruiter 2

Creative Director Looking for a full-time designer Works for a large agency.  Leads and supervises the design team. Process orientated, has time for a detailed case study.

A quick view of a candidate’s case study should answer   – Is their work relevant to what we do? – Is this their most recent work and skills level  – Do they understand what problem they were solving (big-picture thinking) -Did the solution solve the problem they sort out to address

These two recruiters require different forms of information and detail from your case study. It is up to you to make sure the case studies you create cover what they are looking for in order to land interviews.

Don’t just put a portfolio case study together and hope it will be good enough.

The secret to a portfolio case study that can get you an interview and explode your career opportunities lies in a creation process that is aligned with your audience’s needs.

google ux case study template

That’s why I want to share with you this UX Portfolio Case Study template from UX Design Mastery . It is based on over 60 portfolios of successful design hires from Facebook, Amazon, Uber, Twitter, Apple, Google, LinkedIn, Dropbox and the insights of top design recruiters.

How do you write a UX case study

The core idea is to try to break down your case study creation process into a writing component and designing component so that you can tackle each one without getting stuck or overwhelmed.

This template is meant to help outline all the text that is going to be in your case study that recruiters/clients are looking for.

This ensures that your case study has a good narrative and understandable structure. This also allows you to plan more effectively what design artifacts you will need in your case study. It’s a system by which you can rapidly roll out multiple case studies without forgetting anything that’s relevant to a recruiter or client.

The UX Portfolio Case Study template has 8 critical sections that recruiters are looking for.

UX Portfolio Case Study template

  • Project Title & Subtitle (A headline and subtitle that indicates the name and goal of the project)

Client/Company/Project type

  • Project date (When did you work on the project)
  • Your role (What you were responsible for on the project)
  • Project Summary/About this Project (An overview that summarizes the project, goal and results)
  • The challenge (What specific problem, user needs, business requirements and/or pain points that the project solves. Were there any technical constraints or business KPIs you had to keep in mind? Who are you users and what are their specific needs)
  • Solution (What method/process were used to solve specific problem, user needs, business requirements and/or pain points? How did features address the objectives?)
  • Results (Project success metrics, awards, reflections, project next steps and/or lessons learnt)

google ux case study template

Let’s look at these sections in detail, roughly how long each one should be and share some real life examples from successful hires.

Project title & subtitle.

Length: Project Title (1 line) & Subtitle (1–2 lines)

A short concise headline that couples the name of the brand/application/client and goal of the project. A lot of designers tend to rush the naming of their project but it is crucial in capturing the attention of its reader. It is the first thing a recruiter is going to read to decide whether or not to carry on reading your UX case study. Make sure it is clear, understandable, and does not use technical jargon. The subtitle is optional but a great way to build more context around the Project title.

google ux case study template

Length:1 line

Unless stated in the title, this helps build more background to who the project was for. If the project was not a commercial project for a client or brand, this is where you can state that it was a conceptual project, a design challenge, or a practice project.

google ux case study template

Project date/duration

When or how long the project was helps the recruiter establish whether this is your most recent work and most importantly, to gauge where your skill level is. Always try to put up work that is recent because it’s an accurate reflection of your skills.

google ux case study template

Length:1–2 lines

This is a section to state everything you did and were responsible for. Recruiters are looking to accurately assess your skills in the context of the entire project’s execution. Did you work with a team, did you work unsupervised to create the project deliverables. Recruiters can make an informed decision about whether you will need help on the job or hit the ground running.

google ux case study template

Project Summary

Length: 1–2 paragraphs

This is a critical section for any reader who does not have a lot of time to read through the entire case study but wants a brief summary of the project, goals, and results. They may be going through a stack of applications and only have a few minutes to scan over one or two projects in your portfolio. Usually the first two. If nothing stands out or if the work is unclear then they will quickly move on.

google ux case study template

That covers the introductory part of your case study. Now we get to the body of the case study.

The Challenge/Problem

Length: 2–3 paragraphs

This section specifically looks at the problems the project is trying to address. What are the business requirements, user needs, pain points that the project solves? Who are the end-users and core target market? What platforms was the project for and where there any technical constraints or business KPIs you had to keep in mind?

google ux case study template

The Solution

Length: As long as needed

This section is going to be the longest as it showcases how the project goals where achieved. Firstly, outline the design process steps and methods followed during the project outlines the layout of this section. Show your overall project steps, why you chose the methods you used, Recruiters want to see all the relevant design artifacts that you produced from sketches to visual mockups to prototypes.

Here are some examples for showing the overall process:

google ux case study template

Other deliverables that you can show:

  • Interview notes
  • Usability tests results
  • Whiteboards

Length: 1 paragraph

The critical last section concludes the case study by outlining any project success metrics that were achieved, awards that were won. In the case of a project that is not live, reflections and the project’s next steps are sufficient to round up the case study. Try to share any lessons that you learned to demonstrate you are invested in both the project’s life cycle and your career development.

google ux case study template

What you can do next

If you would like to get down to work, download my UX Portfolio Case Study template for free . Its included with the Design Portfolio Layout Guide , which including 20 online case studies and example scripts for each case study section.

google ux case study template

Calvin Pedzai

Analytical problem solver who enjoys crafting experiences and currently is the Senior UX designer at an awarding winning agency.

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google ux case study template

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  • Case Studies

UX Case Study Template

Showcase the impact of ctas using this case study template..

Edit this template with our  document creator !

UX Case Study Template

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3 Pages, 8.5” X 11” (US Letter)

Customizable

This template can be fully customized. You can edit content, change image(s), apply custom colors, add or subtract pages.

Can be shared as public or private link, embedded to a site or blog, or downloaded as PDF or offline HTML5.

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Case Study Templates by Visme

Case studies are a great way to attract attention to your products and services, build trust and credibility, and to show proof of how you’ve helped other businesses similar to potential customers achieve their goals. Use one of Visme’s case study templates to illustrate your business in action, and to help potential clients understand how you can help them grow.

Each case study template in Visme is designed to highlight your client’s basic information, their problem and how your company’s solution helped them overcome that problem. Customize your favorite case study layout from the options above with your own brand colors, or upload your exclusive brand fonts to use throughout the case study.

You can also upload your logo, resize or rotate it as you wish, and even upload any image of your choice to add to the document’s visual appeal. Or, browse through millions of free stock photo options that come built-in with the Visme editor. Download your case study as a PDF file or an image. You can also publish and share it online with a link, or embed it on your website. Get started with our document creator today.

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Case Study Templates by Visme

IMAGES

  1. Free UX Case Study Template (Google Doc)

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  2. UX Case Study Template in Word, Google Docs

    google ux case study template

  3. Free UX Case Study Template (Google Doc)

    google ux case study template

  4. Free Ux Case Study Template in Word, Google Docs

    google ux case study template

  5. Free Ux Case Study Template in Word, Google Docs

    google ux case study template

  6. UX Case Study Template in Word, Google Docs

    google ux case study template

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  4. To use this free UX Case Study Template visit: http://miro.com/uxstudy #designer #casestudy #ux #ui

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  1. Free UX Case Study Template (Google Doc)

    This UX case study template will help you write the story of each project for your UX portfolio. This free Google Doc will show you how to write about your UX projects and stand out as a candidate. Learn the 7 questions a UX case study should answer.

  2. UX Case Study Template

    Carex is a UX Case Study Template made to help UX Designers create and organize their case study without any struggle. It covers almost all the UX research processes and methods making it easier for designers to build and enhance their projects. The contents in the template are created as easily editable components so that the designers can ...

  3. UX Case Study Template

    UX Case Study Template. Description: The Comprehensive Case Study Template is a thoughtfully designed Figma file created to help you showcase your projects and share your design process with the Figma community. This template is perfect for designers, researchers, and UX professionals who want to present their work in a clear and engaging manner.

  4. 6 Google UX Case Studies from Google Designers

    By bestfolios.com — a curation of 800+ designer portfolios, case studies, resumes and design resources. By Alex Lakas, user experience, interaction and visual designer for Google's SIM UX ...

  5. My First UX Case Study for Google UX Certification

    This is my first UX Project I did as a part of Google Professional UX Certification. I have completed 5 out of total 7 courses in the program with 95% grade average. I've found this program immensely helpful in teaching an absolute beginner carefully about all the important concepts in UX Design. Browse Concerts from Musicians Nearby.

  6. The Ultimate UX Case Study Template

    The Ultimate UX Case Study Template. Ákos Izsák. April 4, 2024. Having a template to follow is the biggest help in UX case study writing. Even more so, if you're a junior who doesn't have much experience with portfolios. A template can help you plan, organize your thoughts while showing you the light at the end of the tunnel.

  7. UX Portfolio Case Study template (plus examples from successful hires

    That's why I want to share with you this UX Portfolio Case Study template from UX Design Mastery. It is based on over 60 portfolios of successful design hires from Facebook, Amazon, Uber, Twitter, Apple, Google, LinkedIn, Dropbox and the insights of top design recruiters.

  8. UX Case Study Example #1 plus free template

    UX Case Study Example #1 plus free template. June 10, 2021February 21, 2022 by Calvin Pedzai. In my last article, I shared the free UX Portfolio Case Study template that I developed based on over 60 portfolios of successful design hires from Facebook, Amazon, Uber, Twitter, Apple, Google, LinkedIn, Dropbox and the insights of top design ...

  9. Casey

    Casey is a UX Case Study template made to help UX designers seamlessly organize their case studies. It is made up of a large number of the UX research methods, making it a desirable tool for designers. It has a rich set of components that are easily editable and includes a dark mode version, so you can make your presentation stand out.

  10. Improving Design at Google: Case Study

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  11. Case Study: Defining Problem Statements for Google's UX Design

    Case Study: Defining Problem Statements for Google's UX Design Certificate. Moving from the Design phase to the Define phase. This article is part of an ongoing personal journal, where I talk about my experience taking Google's UX Professional Certificate on Coursera. This article covers topics discussed in Week 4 of Course 2: Start the UX ...

  12. UX Research Presentations and Reports: Templates and Examples

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  13. Complete Guide to Building an Awesome UX Case Study

    How do you build an amazing UX case study? Learn how to build case studies for a job-winning UX design portfolio. Follow this guide to get started.

  14. UX Case Study Example #2 plus free template

    The free UX Portfolio Case Study template is based on over 60 portfolios of successful design hires from Facebook, Amazon, Uber, Twitter, Apple, Google, LinkedIn, Dropbox and the insights of top design recruiters from around the world.

  15. Case Study: Competetive Analysis for the Google UX Design ...

    This article is part of an ongoing personal journal, where I talk about my experiencetaking Google's UX Professional Certificate on Coursera. This article covers topics discussed in Week 5 of Course 2: Start the UX Design Process: Empathize, Define, and Ideate.

  16. UX Case Study Example #2 plus free template

    I recently shared a UX case study example in the previous article that described how to use the free UX Portfolio Case Study template to rapidly create comprehensive case study for your design portfolios from scratch.

  17. UX Portfolio Case Study template (plus examples from successful hires)

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