deca case study competition

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Collegiate DECA Wins Big at State Conference!

March 22, 2022

After a long 725 days, the Collegiate DECA Chapter at UW-Madison attended their first in-person case study competition since March of 2020. The last two years have presented the challenge of bringing a national organization that thrives through in-person events to platforms such as Zoom to continue to prepare the next generation of emerging leaders and entrepreneurs. On March 3 rd through the 5 th , the chapter attended the Wisconsin Collegiate DECA State Case Study Competition in Delavan, Wisconsin for a chance to compete at this year’s International Career Development Conference in Baltimore, Maryland this April.

While this was the first in-person conference since 2020, the chapter had continued to compete through the virtual case competitions offered through the national organization. Over the last two years, the chapter has won 5 international titles and had 6 international runners-up, with over 23 students placing as finalists at the Virtual International Conferences in 2020 and 2021.

As the first in-person conference back, it surely was one to remember. With a fairly young group this year, the chapter was more than eager to be back in-person. Students networked with hundreds of students from across the state and attended sessions led by the first all Badger State Officer Team in the organization’s 60-year history. The team was composed of Vice Presidents Jeremy Erickson (BS ’22) and Melissa Okus (BBA ’22) and State President Jenny Patino (BBA ’22). Erickson, Okus, and Patino spent the last year connecting with members and transitioning the statewide organization back to its in-person functions.

After students competed in their business cluster exams and competed in two case studies centered around a topic in finance, entrepreneurship, marketing, business management, or hospitality, it was time for awards. With 17 events offered, the chapter won 12 state championships, with all 32 students qualifying for the International Conference. This is the 4 th year in a row that the chapter has qualified with every student.

The chapter also received various chapter-wide awards for its activities and involvement in the community. The chapter earned 4 th in the Community Service Award, received a Membership Award, a Presidential Passport Award, and won the DECA Diamond Award for Chapter of the Year. Various students also received recognition for their Individual Leadership Passport Awards and Maycie Page (BS ’22) won the Student of the Year event.

Current chapter Vice President of Chapter Development, Myranda Breezee (BS ’23), was elected as State Vice President while the chapter’s Vice President of Finance, Aman Saiyed (BBA ’24), was elected as State President. Breezee and Saiyed will spend the next year engaging with students and making their mark on the organization.

Next up, the chapter heads to Baltimore, Maryland for this year’s Collegiate DECA International Career Development Conference. Students will head down to compete for an International Championship among the best of the best and will attend various professional development workshops hosted by some of the leading industry professionals.

DECA Competitions: Full Guide for High School Students

Indigo Research Team

DECA has over 227,000 members in nearly all 50 United States, Canada, Puerto Rico, and Germany. This organization is very recognized for its reputation and the quality of its members. A lot of alumni of DECA have been accepted into Ivy League universities and other world-famous universities around the world. Many of them have become distinguished entrepreneurs or leaders in different parts of the world. No wonder a lot of students are signing up for this competition every year. One of the main components of DECA is its competitive events program, which allows students to apply their knowledge and skills in real-world business scenarios.

In this guide, we will provide a comprehensive overview of DECA competitions for high school students.

What is DECA?

DECA, also known as Distributive Education Clubs of America, is a non-profit organization that prepares high school and college students for careers in marketing, finance, hospitality, and management.

DECA is an international academic club for high school and college students focused on developing leadership, career readiness, and business skills. Founded in 1946, DECA's mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. 

Considering the amount of time and level of professionalism that DECA conveys, it is considered one of the most prestigious academic institutions in the US. In fact, it is one of the world's leading career and technical student organizations.

There are three levels of the competition: DECA District Competition, DECA State Competition, and DECA International Competition. Each competitor chooses to compete in one of four career 

Learning in DECA is all about hands-on learning. They integrate classroom instruction with real-world experience and even partner with industries to give students a taste of what it's like to work in marketing, finance, hospitality, or management.

Joining DECA in High School

Some high schoolers just know what they want. If you've envisioned yourself to be a business-oriented person, then joining DECA would be a great extracurricular activity choice for you. DECA could become more than your passion project , as it provides so much more opportunities to explore. In DECA, you'll learn how to compete at different stages; local, state, and international levels. As a high schooler, this would be a perfect opportunity to shine. 

What Are the Benefits of Joining DECA?

1. connect and network with like-minded students.

DECA has more than 245.000 members and teachers whose goal is the same: to grow in the business area. This is a chance for you to get to know other students, discuss and collaborate. Not just with fellow students, but also with the professionals in the field who then might become your mentor.

2. Joining DECA Help With College Admission

Not only because DECA is one the most highly sought-after academic clubs in the U.S., DECA is also recognized and endorsed by all 50 state departments of education and the U.S. Department of Education.

DECA is quite a challenging club and therefore, joining them shows that you're driven, ambitious, and willing to take on new challenges. The qualities that top universities are looking for from their future students.

3. Practice Your Soft Skills

In DECA, you'll learn 21st-century high-demand skills like problem-solving, leadership teamwork, and public speaking. You'll be expected to navigate a group project, discuss and collaborate with others, or even interview for a job. Here, you'll learn how to have great communication skills.

According to DECA's statistics :

• 98% of DECA members report they gained skills in problem-solving.
• 97% of DECA members report they learned how to communicate thoughts and ideas.
• 86% of DECA members report they learned how to work as part of a team.
• 98% of DECA members report they gained skills to improve personal and professional behavior.

Competitive Event Types & Structures

DECA offers a variety of competitive events to high school students interested in business and marketing. Events are grouped into four career clusters: Marketing, Hospitality and Tourism, Finance, and Entrepreneurship. Within these clusters, students can choose to compete in individual events, where they work alone, or team events, where they work with a partner or a group.

There are three DECA competition categories:

1. Role-plays and Case Studies

Role-play events are the most common type of DECA competition. In these events, students are given a business scenario and have 10-30 minutes to prepare a solution or presentation. They then present their solution to a judge, who evaluates their performance based on specific criteria. Role-play events are available in various categories, such as marketing, finance, hospitality, and entrepreneurship.

2. Prepared Events

This is a long-term competition. This series of events requires students to submit a written report, a presentation, or a career cluster exam on a specific topic related to their chosen category. These events are ideal for students who excel in research and writing. DECA's written event examples include business plans, research projects, and advertising campaigns.

3. Virtual Business Challenges

Virtual business challenges are online simulations that allow students to run a virtual business and compete against other DECA members. These challenges are available in various industries, such as retail, sports, and hospitality. Students are evaluated based on their business performance and decision-making skills.

Step by Step on How to Join DECA Competition

Here's a step-by-step guide on how to get involved in the DECA competition.

Step 1: Locate DECA's chapter in your neighbourhood by talking to Your School Advisor

With 3,688 high school chapters, it's fairly simple to locate a club in your area. Check how many schools participate, how many students are members, and which participation is generally regarded. You can find this information on the local website, usually, each DECA in a specific location also has its website that you can check into. This is to check if the chapter that you are choosing can host a competition, or if you need to find or travel to another area if you want to register for a specific competition.

If you have a chapter in your school, it's recommended that you contact your school advisor or your teachers. They will provide you with all the necessary information about the organization and assist you with the registration process. Additionally, they can help you connect with fellow students who share an interest in DECA. In case you cannot find any chapters nearby, you can consider starting a DECA chapter. However, you must have at least 10 members interested in starting this. Check out the five steps to create a DECA chapter here . 

Step 2: Fee and Registration for Membership

Once you've discussed this with your advisor and have a clearer understanding of what DECA is all about, you'll want to register for membership. This will give you access to all the resources and materials you'll need to prepare for the competition. You can typically register through your school's DECA chapter or online through the official DECA website.DECA's membership fees are USD 8 per person (student, advisor, alumni, and professional) for one school year plus appropriate chartered association dues. While this can be paid online, however, you should also prepare some extra budget for the competitions. Whether it is a transportation cost (if you're registering outside of your living area), or some budget to be invested in your business or marketing plan.

Step 3: Choose Your Competition Event

For newcomers, identifying the easiest DECA events or the least competitive DECA events can be a smart strategy. This doesn't mean the events are simple, but they might be less saturated with competitors, giving you a better chance to stand out. You can consult with your teachers or advisors or even DECA's alumni to get this information, as this may vary every year.

DECA offers a variety of competitive events that allow you to showcase your skills in areas like marketing, finance, hospitality, and entrepreneurship.

Find the list of DECA events here . Take your time to learn all the available categories and choose what interests you the most. Also, take into account your strengths and weaknesses. If you are confident with your communication skills, take a role-play scenario or a presentation. Or if you are good at your writing, do a written project.

In choosing your event, consider how will the event impact your future. It's also important to prioritize your time and effort on the best event for you. Winning or qualifying can provide networking opportunities with influential judges. Refer to the chart for an overview of which competitions benefit different career profiles that fit you.

Step 4: Start Preparing

Once you've selected your competition event, it's time to start preparing. This might involve studying business and marketing principles, conducting research, and practicing your presentation skills. If you want to prepare yourself to conduct research, you can register for Indigo's Research Program which offers a 1:1 mentorship from top professors. 

To succeed in DECA competitions, students must have a strong understanding of business concepts and industry experience. Here are some things to consider to help you prepare for DECA competitions:

• Attend DECA conferences and workshops to learn from industry professionals and gain hands-on experience.
• Join a DECA study group or find a mentor who can help you prepare for role-play events.
• Practice time management and critical thinking skills to excel in written events.
• Study the DECA competition guidelines and scoring rubrics.
• Familiarize yourself with DECA's 2023-2024 exam blueprint.

Step 5: D-Day of the Competition

Whichever event you join, use this opportunity to connect with other students, professionals, and potential mentors. Find out who else will come to this event and make your move when you meet them. 

On the day of the competition, it's your time to shine. Prepare yourself, not only academically but truly, dress to impress.

According to DECA's 2023-2024 Official Guide , Competitors are expected to wear an official DECA blazer when interacting with the judges. Although the blazers are not mandatory for briefing and testing, it is necessary to dress professionally. Professional attire is also required for all conference sessions, including workshops and special meal functions like luncheons.

For a more polished, professional appearance, it is recommended that attendees wear appropriate hosiery/socks. For more guidance on how to dress, please refer to the picture.

DECA competitions provide high school students with valuable industry experience and the opportunity to showcase their skills and knowledge. By participating in DECA events, students can gain a competitive edge in their future careers and develop essential skills such as leadership, teamwork, and critical thinking. We hope this guide has provided you with a better understanding of DECA competitions and how to prepare for them. Good luck! 

A canceled national student competition caused by the COVID-19 pandemic has led a Gateway Technical College instructor to make a little lemonade out of those lemons and give students an opportunity to still compete and showcase their skills.

Along the way, the competition could provide business leaders some ideas for handling the impact the pandemic is having on their industry.

Gateway instructor Ed Grochowski teaches Entrepreneurship and Marketing and serves as a Gateway Technical College Collegiate DECA Chapter adviser as well as state director for Wisconsin Collegiate DECA. At this time, his students should have been preparing themselves for the national DECA competition on April 21 in Atlanta.

Instead, they find themselves staying at home.

“I felt bad that students were losing that ability to compete again this year, but as a small business owner myself, I knew that businesses were going to be struggling,” said Grochowski.

DECA students compete against each other in real-world business-related career skills categories – so why not have the nation’s current situation and how it affects business be used as the foundation for a virtual competition, Ed thought. What better way to connect learning and real-world situations?

Grochowski quickly came up with an idea for a virtual challenge: A case study competition solving a COVID-19 related problem in each of the career competition areas. Students will submit their solutions through videos online and face two rounds of competition.

“This will highlight Gateway students’ ability to be problem-solvers and succeed in this new economic environment,” said Grochowski. “They will be able to take what they’ve learned to apply it to a real-life situation.”

Grochowski created case study scenarios for each competition area based on conversations he had with area business leaders.

“I went out to industry to ask them what they face, what are those actual, real-world situations you are handling now?” he said.

Grochowski set up the competition to include the 16 Wisconsin Collegiate DECA chapters and then reached out to administrators from the 12 Minnesota Collegiate DECA chapters and eight from Texas Collegiate DECA. Their groups and students will also be part of this competition.

“After the call, we all had the same opinion – our members have the ability and innovation to create solutions for these businesses,” said Grochowski.

Students will have the opportunity to pick one category to compete in –  Marketing, Operations, Hospitality or Finance – and each case study will have a problem to solve related to COVID-19. Grochowski said cash prizes, provided by the Ward Family Foundation, will be given to the winners in each category: $1,000 for first place, $750 for second place and $500 for third place.

Friday, April 3, is the deadline for students to enter. Gateway has DECA students from Kenosha County, Racine County and Walworth County. Any Gateway DECA student is eligible to enter.

Use Role-plays and Case Studies in the Classroom

With its connection to National Curriculum Standards, DECA’s Competitive Events Program is designed to be integrated into classroom instruction to help members apply learning and connect to business. As teaching tools, DECA’s role-plays and case studies provide relevant, meaningful problems for students to solve, provide a standards-based evaluation, increase rigor of the instruction, result in evidence of student learning and expose students to DECA – all as part of classroom instruction.

Role-plays and case studies provide a student-centered engagement activity to help DECA members apply learning through problem-based activities that require creative solutions and practical outcomes. DECA’s role-plays and case studies challenge DECA members to demonstrate industry-relevant knowledge and skills through performance indicators, while also developing important 21st Century Skills – creativity, collaboration, critical thinking and communications.

Each role-play and case study supports a specific career cluster and primary instructional area that is identified at the top of the first page of the event. DECA’s role-plays and case studies are developed through industry research to reflect current issues and trends in business and industry. The role-play and case study scenarios are connected to performance indicators – key concepts from national curriculum standards that students should learn during the school year. DECA members are challenged to develop a solution that incorporates the performance indicators relevant to the specific role-play or case study.

DECA uses seven lists of performance indicators – business administration core, business management and administration, entrepreneurship, finance, hospitality and tourism, marketing and personal financial literacy. Each performance indicator list is arranged by instructional areas to assist advisors with planning units of instruction.

As you teach different instructional areas during the year, you can use corresponding role-plays and case studies as learning tools. While the traditional competitive event setting requires interaction with judges and specific timing, many advisors have used role-plays and case studies in a variety of instructional methods.

Warm-up activities and classroom discussions Begin the class by asking students to read the role-play or case study and develop a solution. Engage the class in a meaningful discussion around various solutions. Ensure that each performance indicator is discussed.

Think-Pair-Share Provide the role-play or case study to your students to review and develop ideas individually. Then group students in pairs and have each student play the role of the participant and play the role of a judge. After one round, you can encourage the students to find a different partner when serving in the other role. Then expand the sharing into a classroom discussion.

Writing exercises Provide the scenario to your students and ask them to write their ideas for solving the problem presented in the role-play or case study. You may also ask that they develop their solution in a slide deck and provide more information in the notes section of each slide.

Public speaking exercises Provide the scenario to your students and ask them to deliver an oral presentation or recorded video that presents their ideas for solving the problem presented in the role-play or case study. You can ask your students to use the evaluation from when they are watching the oral presentation or recorded video. This not only requires students to deliver a solution, but also encourages students to evaluate their peers – a powerful activity when sitting on the “other side” as the judge.

‍ Assessment tools in lieu of a multiple-choice quiz/test Use a role-play or case study as a written or oral assessment. Since the evaluation form for each role-play and case study assesses the performance indicators, you are assessing students’ performance according to national curriculum standards which are industry validated and aligned to career clusters.

DECA’s exams are rigorous, industry-validated, multiple-choice, 100-item exams based on National Curriculum Standards. Each exam item is also linked to an instructional area and specific performance indicator defined in the exam’s descriptive key, which also includes a rationale for the correct and incorrect answers, rigor level and source. The descriptive key provides an informative and instructional narrative about each exam item.

You may also group exam items by instructional area and use them along with a role-play or case study with a corresponding instructional area. Exam items can make great bell ringer activities and short quizzes while preparing DECA members for competition.

HINT: Exam items representing the same instructional area are usually grouped together in the sample exams. Use the abbreviation in the descriptive key; for example: CO represents Communications and the number that follows is its unique identifier in the performance indicator list. Search the exact identifier (i.e. CO:016) in the performance indicator list linked to that exam.

Related Resources

Advisor resource center tutorial.

Explore the features of DECA's Advisor Resource Center with this helpful tutorial.

DECA Business Operations Research Classroom Guide

The BOR Guide is intended to assist DECA advisors in integrating the BOR event into classroom instruction, thereby turning the competitive event into a project that all students would be expected to complete.

DECA Chapter Strategy Guide

DECA's chapter strategy guidebook is intended for advisors to use with their chapter members and includes modules with lesson plans and student worksheets. It can be used as a road map of how DECA advisors and members can implement to manage their DECA chapter effectively.

This Is How We Do DECA Advisor Guidebook

DECA's "This Is How We Do DECA" publication is the perfect guidebook for DECA advisors. Learn about DECA, the advisor's role, chapter strategy, how to gain support and more.

Contact DECA staff for more information.

Become a DECA Insider

Get the latest news, important notifications, weekly case study and more delivered in your inbox with DECA Direct Weekly.

Become a DECA Insider

Get the latest news, important notifications, weekly case study and more delivered in your inbox.

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

Case Studies

How to Best Prepare for Your Next Role-play

With competition season fast approaching, the number one thing on many competitors’ minds is the thought of how they can crush their role-play in front of their judges. Unfortunately, there is no magical hack to make your presentations better but these tips should definitely help!

Cultivate Chapter Success Using the Three C's

Have you ever wondered how to take your collegiate DECA chapter to the #NextLevel? This article discusses implementing the Three C's to help your chapter thrive!

Top 10 Marketing Trends to Watch for in 2021

Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.

The Art of Storytelling

Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!

Minnesota State University-Moorhead DECA Hosts a Mock Competition

Trying to figure out how to run a successful mock competition? See how Minnesota State University-Moorhead DECA members made it possible.

A Quick Guide to Collegiate DECA Competitive Events

So, you've decided to compete in Collegiate DECA. Now what? What competitive events exist? How do you choose? We'll tackle these questions so that you can become a #NextLevel competitor!

Stress to Success: How to Use "Good Stress" to Succeed in Competition

Stress is often perceived as a negative experience, but the right kind of stress can actually fuel your success in competition and beyond. Read on to learn about "good stress", how to distinguish it from the bad and ways you can harness it to take your competitive edge to the next level!

Calming Competition Day Nerves

Already thinking ahead to your next DECA competition? Despite all the preparation in the world, it’s hard not to feel nervous when you step into the exam room or begin solving the case study! Here are some tips to enter your next competition with confidence.

Rocking Out for Competitive Success

UT Austin's Collegiate DECA chapter officers organized a case study competition prep meeting. The officers chose an Austin original for the case study content: Austin City Limits!

5 Brainstorming Techniques to Produce Your Next Winning Idea

Whether you’re writing a paper, creating a project or preparing for a role-play, generating ideas is often the toughest part. Read below for different techniques you can adapt to come up with your next great idea!

The Making of Collegiate DECA's Individual and Team Case Studies

The Individual and Team Case Studies involve real-world industry trends that present a challenge for competitors to solve. The case study scenarios are derived from input from National Advisory Board partners, industry associations and trade journals. Read on for an inside look at how they are created.

Presentation Anxiety and How to Overcome It

You hear the words “presentation” and immediately your heart starts to race. We’ve all been there right? Most of us need a bit more training on calming those fears when presenting to a room of people. You are not alone in this fear and we are here to help ease the presentation anxiety.

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.