Creative Writing
Course Name | Creative Writing |
Course Code | COM351 |
Description | The aim of COM 351 is to improve your creative writing and critical thinking skills, enable you to generate writing in the future, and to impart the methodology necessary for a career as a creative writer. To accomplish this, students will receive training in practical and theoretical aspects of creative writing through lectures, critical readings and exercises, focusing on narrative fiction in four types: essays, screenplays, novels and short stories. |
Upon completion of this course, students will be able to: – Demonstrate a clear understanding of a variety of creative writing genres; – Engage in the writing process resulting in cohesive, coherent writing with appropriate structure, style and syntax; – Show evidence of creative thinking and originality; – Read from their own work before an audience employing various means of delivery and dramatic effect; – Recognize successful versus unsuccessful creative writing; – Identify problems in weak writing; – Compose and edit a manuscript consisting of 5 pieces of original writing, including a 10-page story. | |
School of Humanities & Social Sciences | |
Bachelor | |
3 US / 6 ECTS |
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Marketing and Communication
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Visual Arts
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Creative Writing
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Get Inspired by Everything Our School Has to Offer!
“It is high time to understand the whole world as a potential workplace after graduating. At PSCC, we prepare you for an international career in Marketing, Communication, Visual Arts, and Creative Writing.”
Dr. Zuzana Rihova, Director of PSCC , former head of the Czech department at Oxford University. She’s an acclaimed scholar and published writer.
Why study at the Prague School of Creative Communication?
You bridge the gap between your education and your future job.
At PSCC, your career as a professional in the creative industry starts with your first day studying. Due to our practice-oriented approach of lectures, our internship programmes with companies in Prague and all over Europe let you enter the business world faster than you expected: You build the plane of your career while flying it.
You learn what the creative industry is asking us for
Our English-speaking tutors are primarily rooted in an everyday business context. From day one, they tell you what you need to know to succeed in the creative industry circus. This happens on a solid education in Marketing, Creative Communication, Visual Arts, and Animation & VFX.
You will meet students from all over the world
The creative industry insists on a global view of marketing and creativity tasks. At PSCC, you broaden your cultural, educational, and, above all, your business horizon. In doing so, you become attractive as a future employee for companies on the entire planet.
You can benefit from Erasmus+
Pscc is a business portal.
Career Facilitation
Contacts into the creative industry, exchange programs, internships, applicaton trainings, job offer generation
Competitive Abilities
Current Software know-how, language, creativity techniques, AI, experiential learning (e.g. sound design)
Academic Fundament
This knowledge builds the basis to learn how to think – content-wise, visually, conceptually, and strategically. Developing a new generation of leadership personalities for the creative industry
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Studentské projekty
You can submit the electronic application for study at Prague School of Creative Communication:
STUDENTS’ WORKS
Our agency workshop, where students cooperate across academic fields.
The AI Lab is a workplace at VŠKK where we focus on artificial intelligence (AI).
Chill-out zone, a great place to meet students and tutors, a venue for exhibitions and events.
INTERNSHIPS
Internships in international agencies. Gain amazing work experience while studying.
CREATIVE OFFICE
It’s no school assignment, here you’ll always work on real contracts and client projects.
MODERN EQUIPMENT
Classrooms and studios equipped with the latest technologies that meet current trends.
Memberships
Partnerships
Partner Universities
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Educational center
Prague School of Creative Communication
30 June 2023
Vysoká škola kreativní komunikace (VŠKK)
The Prague School of Creative Communication offers degrees for positions in every creative field. With guidance from practicing tutors, students learn how to become highly sought-after journalists, copywriters, PR-specialists, moderators, graphic designers and photographers.
The available courses are Bachelor's programs such as "Literary Arts", "Visual arts" and "Marketing communication".
The school has strong partnerships with advertising agencies, graphic design studios and publishing houses. Students start working on real projects while still studying.
The education process is based on the model used in Scandinavian and British schools. Over the course of education, you not only get new knowledge and skills but also receive real-life experience and make new contacts.
It is the only institution in the Czech Republic that offers higher education in creative writing.
The duration of all the programs is 3 years. Students receive Bachelor's degrees upon graduation.
Literary Arts
The "Literary Arts" Bachelor's program includes "Creative writing" courses.
The courses are taught by famous writers, playwrights, journalists and copywriters in creative writing workshops. Students learn how to write, analyze and edit literary, journalistic or advertising texts.
Graduates become journalists, writers, playwrights, editors, copywriters, moderators and PR-specialists. The education program also includes advanced English courses. Students also study European and Czech literature, literature theory, poetics, modern Czech, history of art and culture, and the basics of philosophy and aesthetics.
Visual arts
The "Visual arts" program includes the following three courses: "Graphic and Media Design", "3D-animation and visual effects", "Photography and audiovisual arts".
Graphic and Media Design
The Graphic and Media Design studio collaborates with the Association of Communication Agencies and the Art Directors Club, which means students get to work together with leading Czech and foreign graphic designers and art directors.
The Graphic and Media Design studio is run by Prokop Sirotek, a graphic designer and art director of the MOTOR design studio, who developed the visual style for Václav Havel Airport Prague, ČSOB bank, Hypoteční banky and other major Czech companies.
Students learn to work professionally in image creation and postprocessing software and are taught online communication and branding. They also take part in the production of print and online publications and interactive projects over the course of their education.
Students are taught all the necessary drawing skills, composition principles and typography basics, the theory and history of modern art, history of graphic design and theory of visual culture.
3D-animation and visual effects
Students receive knowledge and skills needed for work in animation studios, game development and visual effects studios, and advertising companies. They start collaborating with animation and post-production studios while still only at the first year of education.
The curriculum includes mastering Nuke and Maya 3D - software used by the leading international animation studios. In addition to digital technology, students study concept art, digital art and matte painting.
Graduates then become VFX experts, 3D-animators, game designers, or motion graphics designers.
Photography and audiovisual arts
During education, you will develop your own visual style and learn how to use modern digital technology. Students are taught basic principles of work with composition and lighting, design brief basics, prepress basics and digital image and sound processing. The program also includes the history of photography and audio-visual culture. Renowned photographs run creative courses. The best students will have the opportunity to go abroad on an internship. The Prague School of Creative Communication collaborates with the New York Film Academy in particular.
Marketing and Communication
The "Marketing and Communication" program includes the following three courses: "Creative marketing", "Creative industry management" and "Online marketing".
Creative marketing
Since the program's tutors work together with the Association of Communication Agencies, students get to see the work of leading advertising companies first hand and put to the test their new skills.
Students acquire knowledge and skills in various creative disciplines (graphic arts, photography, audiovisual arts, 3D-animation, creative writing), study the latest trends in marketing communication and learn about famous advertising campaigns. Teachers help students develop their creative mindset and learn to effectively communicate in online and offline media. Some of the included disciplines are online marketing, basics of business, brand theory, market analysis, digital platforms and online trends, marketing and web analytics, start-up preparation.
Creative industry management
Students are taught the principles and practices of advertising (conventional and online formats), cinematography, television and radio. Teachers help students learn how to think creatively and outside the box, and bring their projects into life.
Students study creative industry management, commercial communication law and ethics, online marketing, basics of business, brand theory, market analysis, online trends, web analytics, media strategies and start-up preparation. Graduates work in marketing, communication, online and media agencies.
Online marketing
Students learn to use the strength of online media in commercial communication.
The program centers around studying web technologies and digital advertising formats. Students use online advertising networks, analyze user behavior on websites, study current social media trends and learn about the principles of mobile marketing and experimental technologies (virtual reality, artificial intelligence). Some of the included disciplines are online marketing, content marketing and coding basics.
Entrance exams
Entrance exams are held in the form motivational interviews with teachers and course instructors.
During such interview, a committee looks at your completed works and gets to know your plans for future projects.
Applicants for the "Literary arts" / "Creative writing" programs must submit a text of any genre and on any topic written by themselves (max. 2-3 pages). Applicants for the "Visual arts" program must bring a portfolio with their works (graphic art, photography, video, animation) to the interview.
Tuition fees
"Marketing and communications" - 27,000 CZK per semester
"Photography and audiovisual arts" - 37,000 CZK per semester
"Graphic media and design" - 37,000 CZK per semester
"3D animation and visual effects" - 42,000 CZK per semester
"Creative writing" - 31,000 CZK per semester
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Educational center GoStudy
1 July 2023
Olga Tupikova
20 July 2023
Viktoriia Soloveva
2 July 2023
Prague School of Creative Communication (PSCC)
The Prague School of Creative Communication , for both international and Czech (Slovak) students, is the English faculty of the University of Creative Communication (VŠKK) located in Prague. Students benefit from our longstanding experience in educating talented people in the field of Marketing and Advertising, Visual Arts and Creative Writing.
Where to find us
- https://pscc.university
- +420 723167701
- [email protected]
Na Pankráci 420/54 140 00 Prague
Admission and entrance exams
The admission interview.
Admissions interviews will be held online and are expected to follow the subject-specific timetable.
Don’t be afraid, admissions interview are really just conversations about your chosen subject with someone who knows a lot about it. We will discuss the creative part and then we move to the details of your chosen programme.
Please, before the interview, provide a motivation letter/personal letter to support your application. The crucial part of the interview will deal with your realized and/or planned works. Before the interview, please send our Admissions Comittee samples of your work – anything that convince us that you are really suitable for studying at the Prague School of Creative Communication and that the school is suitable for you. We’d like to know more about you so we’ll also ask about your favorite books, films, personalities that inspire you, visited exhibitions, events, etc. We recommend that you prepare a list of them. You can also expect questions from the field of cultural-historical-political events of the 20th century.
Creative Marketing and Communication: Present your (unrealized) projects that will prove your organizational skills (promotional events, including photo documentation, examples of advertising). Provide a representative portfolio of your ideas.
Visual Arts: a representative (electronic or printed) portfolio of your artwork (drawing, graphics, photography, video, animation)
Creative Writing: a creative text (2-3 pages) of any genre
Do you need advice or help? Do not hesitate to contact our Department of Studies at [email protected] .
Internships by PSCC
Internships in international agencies. Gain amazing work experience while studying. read more
Visit PSCC Instagram
Get A Glimpse What’s Going On Right Now read more
Students‘ Works
In our creative workshop, you’ll learn the basics of creating communication concepts across the media using the method o… read more
Trendsetter days
We organize days with notable personalities of the creative industry, a unique series of lectures at Prague School of Cr… read more
Making Sense Lab
An experimental space where our students have a chance to work collaboratively, across disciplines, working towards a sh… read more
Prague School of Creative Communication IG
Follow us on Instagram! read more
Additional information
Why study at pscc .
1. Studying in Prague is easy
Prague. Picture it. Charles Bridge, Franz Kafka, Czech beer. Prague has just been voted the world’s most beautiful city and it’s among the top ten safest cities in the world. Studying in Prague is easy to organise too whether you’re from Europe, America, Russia, Africa or China. We’ll, of course, guide you through all the needed paperwork.
2. Experience real world clients
We’re ready to teach new leaders. Our teachers have a wide range of experience, either in the academic world (e. g. Oxford University, Columbia University) or as marketers, designers and writers. Throughout your studies, we offer internships in international agencies. You’ll enjoy the same academic standard you’d find at prestigious universities abroad but our tuition fees are much lower.
3. Start your career while studying
Writing and advertising can change the world. Work with us on real business contracts while studying. Our alumni often join international agencies. More than 80% of our students are employed within 6 months of completing their studies.
4. Business as usual during COVID-19
Pandemic? No classes cancelled! We keep a close eye on the latest developments and react creatively – after all, we’re creatives. Some of our online classes feature cameos by the animals who live with our tutors. Judith, the parrot was our students’ favourite. Why? Because why not?
IMAGES
VIDEO
COMMENTS
Our classes are open to students from all over the world, from beginners to advanced writers. We offer a range of courses in fiction, non-fiction and poetry. At our school, you’ll put your writing skills to work in the real world.
To accomplish this, students will receive training in practical and theoretical aspects of creative writing through lectures, critical readings and exercises, focusing on narrative fiction in four types: essays, screenplays, novels and short stories.
July 5th to 28th, 2025. The Prague Summer Program for Writers is a three-week-long, family-run summer writing residency in Prague, Czech Republic with a history spanning back to the Velvet Revolution. In addition to having ample time to write in a beautiful and historic city, participants take part in weekly workshops, a private conference ...
At PSCC, your career as a professional in the creative industry starts with your first day studying. Due to our practice-oriented approach of lectures, our internship programmes with companies in Prague and all over Europe let you enter the business world faster than you expected: You build the plane of your career while flying it.
The Prague School of Creative Communication offers degrees for positions in every creative field. With guidance from practicing tutors, students learn how to become highly sought-after journalists, copywriters, PR-specialists, moderators, graphic designers and photographers.
Students benefit from our longstanding experience in educating talented people in the field of Marketing and Advertising, Visual Arts and Creative Writing. The Prague School of Creative Communication will prepare you perfectly for a career in the creative industries.