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50 Product Management Case Studies

We often wonder what kind of process other product teams have created, planned, and most importantly, how they have implemented it. That is why we at Producter have compiled 50 different case studies for you.

a year ago   •   4 min read

We often wonder what kind of process other product teams have created, planned, and most importantly, how they have implemented it.

That is why we at Producter have compiled 50 different case studies for you.

Brought to you by Roadmape

1- Rules of Flow for Product Management: an AirBnB Case Study

“Engagement” is a term that is so overused in product management that it has almost lost its meaning. So often I’ve heard from teams, “We’ll measure the success of this test with engagement,” which could mean anything from feature click-through to bounce to we-aren’t-really-sure-this-will-drive-conversion-so-we’re-hedging-our-bet. Underneath, the reason this term has been co-opted and jargonized is that genuine, productive engagement can be ramped toward long-term customer loyalty. And loyalty pays off: a loyalty increase of 7% can boost lifetime profits per customer by as much as 85%, and a loyalty increase of 3% can correlate to a 10% cost reduction ( Brand Keys ).

2- The Psychology of Clubhouse’s User Retention (...and churn)

3- Netflix Q1 ’21 Subscriber Growth Miss: Can We Avoid Another One?

As a data analyst supporting a mobile subscription business , Netflix’s Q1 ’21 subscriber growth miss is a classic example of when I would get called for recommendations to prevent a miss in the future. I thought this would make an interesting case study to discuss my approach to finding insights to drive subscriber growth. Sadly I’m not a Netflix employee and will be limited to publicly available data but the wealth of information on the Internet about Netflix is sufficient to generate insights for this case study.

4- Amazon Go Green

As part of the Design Challenge from productdesign.tips, our team came together to find ways for Amazon to encourage more sustainability on their e-commerce platform. As with any unsolicited design project, the challenge comes with a lack of access to application analytics and technical feasibilities. Nonetheless, the question remains: How might we design checkout screens for an e-commerce app to help people recycle the goods they buy?

5- Quora Case Study – The Wonderful World of Quora

Quora has become a substantive resource for millions of entrepreneurs and one of the best sources for Business to Business market. Majorly used by writers, scholars, bloggers, investors, consultants, students this Q/A site has much to offer in terms of knowledge sharing, connection building and information gathering.

6- Building a product without any full-time product managers

Jambb is an emerging social platform where creators grow their communities by recognizing and rewarding fans for their support. Currently, creators monetize fan engagement through advertisements, merchandise, and subscriptions, to name a few. However, this only represents 1% of fans, leaving the other 99% (who contribute in non-monetary ways) without the same content, access, and recognition that they deserve.

8- What if you can create Listening Sessions on Spotify

Summary: The project was done as a part of a user experience design challenge given to me by a company. I was given the brief by them to work on a feature of Spotify and I spent around 25–30 hours on the challenge in which I went through the entire process, from the research to testing.

9- Redesigned Apple Maps and replicated an Apple product launch for it

Quick-fire question; what is the single most important and widely used feature in a phone — asides from texting and instant messaging friends, coworkers and family? Maybe you guessed right, perhaps this feature is so integrated into your life that you didn’t even think about it — either way, it is your phone’s GPS. It is reasonable to say that GPS technology has changed society’s lives in ways we never could’ve imagined. Gone are the days of using physically printed maps and almanacks, when we now have smartphones with navigation apps. Since the launch of the iPhone and the App Store, consumers have been able to use different apps for their personal navigation needs. Everyone has a preference, and apps have come out to try and address every need.

10- Intuitive design and product-led growth

In 2018, Miro was hardly a blip on the radar in the Design world. Fast forward two years, and suddenly Miro is solidly the number one tool for brainstorming and ideation.

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Case Study Pitch Deck Template

This article provides a comprehensive overview of how to best utilize a case study pitch deck template to create an effective presentation that will capture the attention of potential investors and stakeholders. A case study pitch deck is a powerful tool used by entrepreneurs to showcase their business concept and explain why it is a sound investment. It typically outlines the objectives, strategies, and tactics of the business, as well as the team members and their qualifications. By following the steps outlined in this article, you will be able to create a case study pitch deck that is both compelling and persuasive.

• Introduction:
• Introduce the company and the problem they're trying to solve.
• Describe how this case study will show how the company has solved the problem.
• Overview of the Company:
• Provide background information on the company and its mission.
• Describe the company's products and services.
• Highlight key milestones and achievements.
• The Problem:
• Describe the problem the company was facing.
• Explain why the problem needed to be addressed.
• The Solution:
• Describe the solution the company implemented.
• Explain how the solution solved the problem.
• Showcase any successes that resulted from the solution.
• Showcase the results achieved as a result of the solution.
• Provide evidence of how the solution solved the problem.
• Highlight any noteworthy successes.
• Conclusion:
• Summarize the case study and the results achieved.
• Provide a call-to-action for potential customers.

Tips for Creating a Great Case Study Pitch Deck

Start with a comprehensive, yet succinct overview of the case study. make sure to cover the purpose of the study, the methodology behind it, and the results..

The key to starting with a comprehensive yet succinct overview of your case study is to do your research. Find out everything that has been written about your topic, and write your overview accordingly. Don't write as if you are the first person to write about your topic. Write as if you are the latest person to write about it.

The methodology behind your case study is just as important as the results, so don't leave it out. And if you do leave out one or the other, it better be for good reason.

Utilize visuals and graphics to help tell the story and make it easier for readers to follow along. This could include charts, diagrams, infographics, photos, and videos.

The first step to making a successful visual narrative is identifying the narrative you want to tell.

The best kinds of visual stories tell a narrative that is easy to understand and relatable to your audience. Visual stories are an excellent way to share your brand's story with your audience.

The key to creating a successful story is to know what you want to tell, then tell it in a way that's easy to understand. Feel free to use photos, graphics, GIFs, and videos. Use your creativity to tell your story!

For example, if your brand is known for being a fun and vibrant brand, then you can tell a visual story about your brand through photos of smiling people wearing your product. This will help your audience connect with your business and understand what your brand is all about.

Focus on the key takeaways from the case study, and how they can benefit the reader or the reader's business. Make sure to emphasize the actionable insights and potential for success that the case study can provide.

The most important tip we can give is to make your case study stand out from the crowd is to make it human. People love stories, and they love to see how other people have overcome obstacles, exceeded expectations, and achieved great things. Your readers are thinking, Could this story happen to me? Your job as the writer is to make your case study relatable and human.

Another tip is to start with a hook. Hooks help your readers remember the story and want to keep reading. For example, He was in a bad place. He'd lost everything. But then he met this man. Now he's a millionaire.

Gino's advice is spot-on. Your case study should start with a hook that immediately grabs the reader's attention and makes them want to keep reading. The first few sentences of your case study should also be structured in such a way that they're easy to understand and follow.

Many writers make the mistake of writing in a way that is too technical or too wordy. Remember, your audience is generally skimming the content, so make sure your sentences are short and to the point.

To do this, you can use simple language and structure your sentences in a way that starts with the most important information and works its way down. The goal is to keep your audience engaged and not bogged down with unnecessary details or difficult language.

For example, instead of writing We were able to increase sales by 15% using a new sales strategy, you can write We increased sales by 15% using a new sales strategy. The latter is more concise and easier to read.

Here's another example: The experiment took place over a period of three months and involved 50 participants. This can be rewritten as We ran an experiment for three months involving 50 participants.

Finally, remember that you're not writing a novel " so don't get bogged down with unnecessary details or run-on sentences. Keep your case study short and to the point, and you'll do just fine.

Frequently Asked Questions

How can i create a case study pitch deck.

You can use a case study pitch deck to highlight the benefits and results of your company's products or services. You can use a case study to demonstrate your company's expertise and value. It's a great way to show potential clients how you can help them.

A strong case study will highlight your company's strengths and abilities, while also demonstrating your expertise and value. It will also show how your company can help potential clients.

What are the most important aspects of case study pitch deck?

In order to convince investors that you have a great business idea, you'll have to prove that customers love your product or service. The best way to do this is with case studies.

A pitch deck should include at least 5-10 case studies from customers who have had great experiences using your product or service. You can also include quotes from these customers explaining why they love your business.

Why is it important that you create a case study pitch deck?

Case studies help customers visualize how your product or service works in a real-life scenario. They provide tangible evidence of your product's efficacy. And they're an effective way to demonstrate your company's expertise. This is why it's important to create a case study pitch deck.

What are case studies pitch decks for?

Case studies are an excellent way to demonstrate the value of your services, especially if your target audience is highly skeptical. The goal of a case study is not just to show how you helped a client but also to show how you helped them achieve their goals. The best way to do this is to show the entire process, from start to finish.

When creating a pitch deck for a case study, it's important to include as much detail as possible. This will allow you to show the entire process from start to finish. You'll want to include information about your client, their business, and their goals. You'll also want to include information about your services and how you were able to help them achieve their goals.

What are some extra considerations for improving my case study pitch deck?

Your pitch deck should include a story that shows how your company and product are solving a problem in a unique way. The story should be told through data, but it should be presented in a way that is accessible and easy to understand. It is also important to include visuals that support the story being told.

What are some resources for creating a case study pitch deck?

The best way to create a case study pitch deck is to start with a piece of qualitative content, like a case study, and turn it into a deck. There are a lot of templates out there that you can use to start writing your pitch deck. Our favorite is the one we provide at the beginning, which is based on a deck that we use internally.

What's a good tip for creating a case study pitch deck?

Creating a case study pitch deck is a difficult task, because you have to present your company in the best light possible. You have to show how your business has helped the other company and why it will do the same for yours.

How can I make sure my case study pitch deck is successful?

You'll need to make sure your pitch deck is professional and polished. This means:

• Checking spelling, formatting, and grammar
• Staying away from clichs and buzzwords
• Using high-quality images and graphics
• Creating a professional-looking presentation
• Using a slideshow instead of a document
• Make sure your presentation is easy to follow
• Make sure you have a compelling story to tell

What are some common mistakes people make when creating a case study pitch deck?

Including the wrong information in your case study pitch deck is a common mistake. You want to highlight the most important information that is going to impress your potential investors. Make sure you are providing the correct information to avoid confusing your investors. Confusing the investors is a common mistake people make when creating a case study pitch deck.

How can I avoid making mistakes when creating a case study pitch deck?

One of the most common mistakes is neglecting the importance of the cover page. The cover page is the first thing that your audience sees, and if it isn't eye-catching or interesting, it can leave a bad first impression. You should always include a cover page, even if it's just your company logo. A cover page is a great opportunity to show your audience that you're a professional with a lot of experience in your field, and you should use it to your advantage to make a great first impression.

What are some things I should keep in mind when creating a case study pitch deck?

Case studies are an extremely effective way to demonstrate the value your business provides to its customers. When crafting your pitch deck, it's important to remember that case studies should be more than just a rosy picture of your client's experience with your business.

In order to be truly effective, case studies should also include any challenges or obstacles that were overcome during the process. This will help show potential clients that your business is able to adapt and overcome any obstacles that may arise. Additionally, it will help build trust and credibility with potential clients.

Is there anything else I should know about creating a case study pitch deck?

It's important to customize your deck for each potential customer you meet with. Make sure you're including information about the specific challenges your customer is facing and the value your product or service will provide. If you're pitching to multiple customers, you may want to make a separate deck for each.

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Business Case Deck Template: Best Practices and Examples

A business case deck is a document used in SaaS teams to show potential customers why their product is the best solution for their business needs. These decks are typically created by sales or customer success teams, and they are presented to potential customers during the sales process.

👉 See an example of a full business case deck here, with tips for how to build one slide-by-slide .

The business case deck is a comprehensive and visual document, typically made up of the following elements.

What to include in a business case deck

• Introduction: A brief overview of the product and the purpose of the presentation.
• Customer challenges: A discussion of the challenges that the potential customer is facing in their business and how the product can address those challenges.
• Product features and benefits: A detailed overview of the product's features and benefits, including how they can be used to meet the customer's specific needs.
• Cost and ROI: A discussion of the cost of the product and the potential return on investment (ROI) for the customer, including any cost savings or revenue growth opportunities.
• Implementation and support: A discussion of the implementation process and the support that the customer can expect from the SaaS provider.
• Success stories and testimonials: Examples of how the product has been successful for other customers in similar industries or with similar business challenges.
• Next steps: A clear call to action and timeline for the potential customer to move forward with the product, such as an onboarding plan, scheduling a demo, or signing up for a trial.

A business case deck should provide a compelling argument for why a potential customer should choose your product over other solutions. It should clearly demonstrate how the product can address the customer's specific challenges and provide a positive ROI, while also highlighting the strengths and benefits of the product. 

Business case decks can be time-consuming to create manually, and even if yours is working, it may be time to make some updates or make the process scalable. Next time you need to build a business case deck for your customers, use this template — it’s full of tips, best practices, and examples of what a successful business case deck should look like.

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Home Blog Business How to Present a Case Study: Examples and Best Practices

How to Present a Case Study: Examples and Best Practices

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! 

Table of Content s

• Why Case Studies are a Popular Marketing Technique 

Popular Case Study Format Types

How to write a case study: a 4-step framework, how to do a case study presentation: 3 proven tips, how long should a case study be, final tip: use compelling presentation visuals, business case study examples, what is a case study .

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms — a case study is investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.

A standard business case study provides insights into:

• General business/market conditions 
• The main problem faced 
• Methods applied 
• The outcomes gained using a specific tool or approach

Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm. 

But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a business case, plus share several case study PowerPoint templates and design tips! 

Why Case Studies are a Popular Marketing Technique 

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist). 

For the above purpose, case studies work like a charm. Per the same report: 

• For 9% of marketers, case studies are also the best method for nurturing leads. 
• 23% admit that case studies are beneficial for improving conversions. 

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credit. 

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. 

Most case studies come either as a slide deck or as a downloadable PDF document. 

Typically, you have several options to distribute your case study for maximum reach:

• Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during client workshops, sales pitches, networking events, conferences, trade shows, etc. 
• Dedicated website page — highlighting case study examples on your website is a great way to convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.

• Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell. 
• Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories.

Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data. 

But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it. 

1. Identify the Problem 

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention: 

• What’s the purpose of the case study? What will the audience learn? 
• Set the scene. Explain the before, aka the problems someone was facing. 
• Advertise the main issues and findings without highlighting specific details.

The above information should nicely fit in several paragraphs or 2-3 case study template slides

2. Explain the Solution 

The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at length about how the subject went from before to the glorious after. 

Here are some writing prompts to help you articulate this better:

• State the subject’s main objective and goals. What outcomes were they after?
• Explain the main solution(s) provided. What was done? Why this, but not that? 
• Mention if they tried any alternatives. Why did those work? Why were you better?

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials 

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution works. These provide extra social proof and credibility to all the claims you are making. 

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain quantifiable results.

4. Package The Information in a Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. 

As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. 

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong business case, follow these quick techniques. 

Focus on Telling a Great Story

A case study is a story of overcoming a challenge, and achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed. 

The premises of your story can be as simple as:

• Help with overcoming a hurdle
• Gaining major impact
• Reaching a new milestone
• Solving a persisting issue no one else code 

Based on the above, create a clear story arc. Show where your hero started. Then explain what type of journey they went through. Inject some emotions into the mix to make your narrative more relatable and memorable. 

Experiment with Copywriting Formulas 

Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers retain the right ideas. 

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

• AIDCA — short for A ttention, I nterest, D esire, C onviction, and A ction. First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more. 
• PADS — is short for Problem, Agitation, Discredit, or Solution. This is more of a sales approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option. 
• 4Ps — short for P roblem, P romise, P roof, P roposal. This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes. 

Take an Emotion-Inducing Perspective

The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through. 

One of the ways to build this connection is by speaking from an emotion-inducing perspective. This is best illustrated with an example: 

• A business owner went to the bank
• A business owner came into a bank branch 

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches. 

One common question that arises when creating a case study is determining its length. The length of a case study can vary depending on the complexity of the problem and the level of detail you want to provide. Here are some general guidelines to help you decide how long your case study should be:

• Concise and Informative: A good case study should be concise and to the point. Avoid unnecessary fluff and filler content. Focus on providing valuable information and insights.
• Tailor to Your Audience: Consider your target audience when deciding the length. If you’re presenting to a technical audience, you might include more in-depth technical details. For a non-technical audience, keep it more high-level and accessible.
• Cover Key Points: Ensure that your case study covers the key points effectively. These include the problem statement, the solution, and the outcomes. Provide enough information for the reader to understand the context and the significance of your case.
• Visuals: Visual elements such as charts, graphs, images, and diagrams can help convey information more effectively. Use visuals to supplement your written content and make complex information easier to understand.
• Engagement: Keep your audience engaged. A case study that is too long may lose the reader’s interest. Make sure the content is engaging and holds the reader’s attention throughout.
• Consider the Format: Depending on the format you choose (e.g., written document, presentation, video), the ideal length may vary. For written case studies, aim for a length that can be easily read in one sitting.

In general, a written case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or longer based on the factors mentioned above.

Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as: 

• A product demo/preview
• Processes chart 
• Call-out quotes or numbers
• Custom illustrations or graphics 
• Customer or team headshots 

Use icons to minimize the volume of text. Also, opt for readable fonts that can look good in a smaller size too.

To better understand how to create an effective business case study, let’s explore some examples of successful case studies:

Apple Inc.: Apple’s case study on the launch of the iPhone is a classic example. It covers the problem of a changing mobile phone market, the innovative solution (the iPhone), and the outstanding outcomes, such as market dominance and increased revenue.

Tesla, Inc.: Tesla’s case study on electric vehicles and sustainable transportation is another compelling example. It addresses the problem of environmental concerns and the need for sustainable transportation solutions. The case study highlights Tesla’s electric cars as the solution and showcases the positive impact on reducing carbon emissions.

Amazon.com: Amazon’s case study on customer-centricity is a great illustration of how the company transformed the e-commerce industry. It discusses the problem of customer dissatisfaction with traditional retail, Amazon’s customer-focused approach as the solution, and the remarkable outcomes in terms of customer loyalty and market growth.

Coca-Cola: Coca-Cola’s case study on brand evolution is a valuable example. It outlines the challenge of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continually reinvented its brand to stay relevant and succeed in the global market.

Airbnb: Airbnb’s case study on the sharing economy is an intriguing example. It addresses the problem of travelers seeking unique and affordable accommodations. The case study presents Airbnb’s platform as the solution and highlights its impact on the hospitality industry and the sharing economy.

These examples showcase the diversity of case studies in the business world and how they effectively communicate problems, solutions, and outcomes. When creating your own business case study, use these examples as inspiration and tailor your approach to your specific industry and target audience.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-minute refinements! 

1. Business Case Study PowerPoint Template

To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.

Use This Template

2. Medical Case Study PowerPoint Template

3. Medical Infographics PowerPoint Templates

4. Success Story PowerPoint Template

5. Detective Research PowerPoint Template

6. Animated Clinical Study PowerPoint Templates

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Blog Graphic Design 30+ Best Pitch Deck Examples, Tips & Templates

30+ Best Pitch Deck Examples, Tips & Templates

Written by: Ryan McCready Jul 04, 2023

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

In this post, we’ll look at the best startup pitch deck templates from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

Haven’t created a winning pitch deck before? Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

 Table of contents (click to jump ahead):

• What is a pitch deck?

30 pitch deck examples for businesses

What makes a good pitch deck, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

• Prove the value of your business
• Simplify complex ideas so your audience can understand them (and get on board)
• Differentiate your business from competitors
• Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

1. Buffer pitch deck

Industry: Social Media Management

Business model: Subscription-based SaaS (Software as a Service)

Amount raised: $500k, according to Buffer’s co-founder Leo Widrich .

Location: San Francisco, California, USA

Website: Buffer.com

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

2. Airbnb pitch deck

Industry: Hospitality, Travel, and Technology

Business model: Online marketplace (peer-to-peer) for lodging and travel experiences

Amount raised: $20k at three months and $600k at eight months (seed), according to Vator .

Website: airbnb.com

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

Industry: Transportation, Technology, and Logistics

Business model: On-demand transportation network and logistics platform

Amount raised: $1.57M in seed funding in 2010, reports Business Insider .

Website: uber.com

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

5. Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction, especially if you are focused on asset protection .

Without that information, investors are going to be left with more questions than answers.

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

10. Crema pitch deck

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio (App.io) pitch deck 

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

30. Ledgy pitch deck

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

To summarize, some of my favorite pitch deck design tips include:

• Adding icon headers to your most important insights
• Use similar charts and graphs for easy comparisons across slides
• For longer pitch decks, switch up the slide layouts
• Pick a consistent theme for your presentation background images
• Don’t just list your ideal users, create visual personas
• Use a timeline to show how your company has grown
• Always do the math for your audience

Now let’s take a look at what’s the difference between a pitch deck and a business plan.

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

• Problem statement
• Market opportunity
• Business model
• Competitive analysis
• Marketing and sales strategy
• Team members
• Financial projections
• Milestones and timeline
• Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

• 20+ Business Pitch Deck Templates and Design Best Practices
• 120+ Best Presentation Ideas, Design Tips & Examples
• 15 Presentation Design Statistics to Know For 2019
• 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
• 20+ Consulting Proposal Templates

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Presenting our decline in electronic equipment sale of a company case competition PowerPoint presentation slides. This PPT layout holds thirty eight slides and each slide is accessible in standard as well as wide-screen formats. It is completely editable as per your requirements and preferences as well. You can use it with Microsoft Office, Google slides and many other presentation software.

Presenting our sales decline in a carbonated drink company case competition complete deck PowerPoint design. This PPT layout holds forty six slides and each slide is accessible in standard as well as wide-screen formats. It is completely editable as per your requirements and preferences as well. You can use it with Microsoft Office, Google slides and many other presentation software.

Deliver an informational PPT on various topics by using this Declining Insurance Rate In Rural Areas Case Competition Complete Deck. This deck focuses and implements best industry practices, thus providing a birds eye view of the topic. Encompassed with fourty two slides, designed using high quality visuals and graphics, this deck is a complete package to use and download. All the slides offered in this deck are subjective to innumerable alterations, thus making you a pro at delivering and educating. You can modify the color of the graphics, background, or anything else as per your needs and requirements. It suits every business vertical because of its adaptable layout.

Presenting our strategies to overcome the challenge of declining visitors in a zoo case competition complete PPT deck. This PowerPoint theme includes forty-nine slides and each one of them is available for download in both standard and widescreen formats. Easy to edit, this PPT deck is compatible with all popular presentation software such as Microsoft Office, Google Slides, and many others.

Product Case Ebook 1

We have added all our winning case study solutions in an ebook. Please feel free to go through the case problem statements and respective solutions as a reference for your product management Interview prep.

A bunch of companies share a take home case study assignment to filter candidates for their face to face interviews. Hence, these product manager case studies will be markers for you to prepare the structure and how to approach product assignment questions.

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What Are Product Management Case Study Interviews?

Author: Carlos González De Villaumbrosia

Updated: May 6, 2024 - 10 min read

What is a product management case study interview?

A case study interview, also known as a case interview, is a tool used by many companies to assess a candidate’s analytical, creative, and problem-solving skills. Similar to coding interviews for engineers, they allow the interviewers to simulate a situation that allows your skills to be put into practice.

Quite simply, you’ll be given a situation, and asked to make suggestions or come up with a hypothetical solution or improvement.

In product management, this can be about any number of things. The realm of product managers is vast, and covers many different aspects of product development. As product managers sit at the intersection of business, technology, and design, you could be asked case questions under these umbrellas.

This means that you could be given a case question based on product design, monetization, market research, user segmentation, trends, data, technical development, go-to-market , prioritization…pretty much anything product managers are into!

Example case study interview questions

What’s your favorite product? How would you improve its design?

Which company do you think we should acquire next?

How would you go about launching our product in an emerging market, say, India?

What new feature would you build for Instagram?

How to ace a case study interview

The product design case interview

No, the interview isn't going to hand you a Wacom tablet and ask you to mock up an entire product on the spot! Instead, you’ll be asked to think through some solutions to pretty common design problems. Things like:

How would you improve our in-app messenger?

If we tasked you with making our user interface more inclusive of those with disabilities, how would you approach that?

How would you redesign our homepage to make it more appealing for X demographic?

We’re finding that X number of users don’t make it through the entire onboarding process. What would you do/design to fix that?

The key when being asked a question about how you’d improve the company’s product is not to insult it too heavily. Remember, the people who built it are in the room with you, so if you come in hot with “well, for starters, your homescreen is absolutely hideous and needs a complete do-over”, you’re not going to endear yourself to them. A product manager is a diplomat, so be as diplomatic as possible.

Instead of focusing on how you’d fix what you see as glaring problems, try to come up with something that adds to the product. “I think a chatbot in your user onboarding process would help people to navigate through the process. Here’s where I’d implement it…”

How to ace it

Give your hypothesis: Because everything in product starts with why .

Lay out your approach : Briefly summarize what your approach would be, given your hypothesis. Include things like the research you would need to do, and the preparation the team would need to make.

Identify the user: Companies want user-driven product managers, so definitely make sure you know which user you’re building for.

Describe the solution : How would you actually build the solution? No need to get too technical if that’s not where your skills lie. If that’s the case, talk about how you’d lead the engineering teams to build the solution.

Suggest testing: If you’ve got 2 ideas and you’re not sure which one is better, describe both and talk about the test you’d run to discover which one to roll with.

Prioritize features : Show off your prioritization skills if you’re suggesting more than one feature.

Suggest features for an MVP and plans for a V1 launch:

Finish off by helping the interviewers to visualize what the finished MVP would be like, as well as the plans you’d have for a full release later down the line.

The business-thinking case interview

Business thinking is vital for product managers, as you’re the person that ties what’s being built to the needs of the business. This is why you may be presented with a business problem, so that the interviewer can assess your thought process, and how you approach product strategy.

Business case questions may include things like:

Management wants to build X because a competitor has launched something similar. How would you respond?

If we wanted to move more into the B2B market by launching X, what would you do first?

How would you increase customer adoption for the feature we released last month?

We want to become more product-led in our growth strategy. What recommendations would you make in terms of pricing structure/increasing customer adoption?

Establish market characteristics : This is especially important if your case question is a go-to-market question. If you’re not sure what the market characteristics are, talk about what you would find out before starting the work.

Layout your approach: Briefly summarize what your approach would be.

Prioritize your actions: If you’ve been asked for a step-by-step approach, talk about why you’re doing things in that order.

Provide analysis : Business decisions require a heavy amount of analysis, so be sure to include some competitor/customer/market analysis.

Make recommendations: Talk about the end result in a business sense. Instead of getting into the weeds of feature building etc, give a step-by-step approach of how you’d take a new feature to market, or make business-oriented improvements to a product.

Remember that a business-thinking case question requires an answer that would make C-suite happy. Try to think through your answer for the eyes of management. Think about what brings most business value, and tailor your answer around that.

The technical interview

Here, by technical interview, we don’t necessarily mean the tech interviews that engineers can expect to go through. It’s very rare for product managers to be asked technical questions in an interview, unless they’re specifically applying for a technical product manager role. You’ll usually get some warning in advance that your technical prowess will be tested, either by the recruiter or a hiring manager.

The chances of being given an in-depth technical case interview (aka, a coding interview) are rare, so you’re more likely to be asked a few general questions to gauge your technical ability.

Things like:

What’s your experience with X or Y technology?

Do you feel comfortable managing a team of engineers?

Can you explain the most technical project you’ve worked on?

These are questions that you should be able to answer in the room, because they’re based on your direct experience. So you don’t need to put any special level of preparation into their answers.

You may also be asked some technical questions that allow you to show off your technical knowledge, but are open-ended enough that you can still answer even if you’re not very techy. The goal is to gauge how much technical know-how you already have, not to embarrass you and put you on the spot for not having a computer science degree.

These questions might include:

What feature do you think we should build next? How should we approach building it?

Would you build X solution in-house, or would you outsource development elsewhere?

What partners do you think we should integrate with next? (eg. Slack, Trello)

These are questions that you can approach in your own way, from a technical perspective if you come from that background, or from a people-management/design/business perspective if you don’t.

Product managers and tech skills…what’s the deal?

It’s highly unlikely that you’ll be asked to go through a technical interview, as product managers aren’t the ones who physically build the product. They provide the direction and the insights, and the engineers provide the solutions and the finished product. So what’s gained by seeing how well you can code?

Well, some roles are more technical than others, so obviously in these roles you’d need either a computer science degree or a proven record of technical work, like an engineering background.

But for a regular product manager, you’re less likely to be given a technical case interview, and more likely to just be asked a few very general questions to gauge your knowledge.

1. Give yourself time to think

The worst thing you can do is panic, and rush in with an answer. It’s OK to give yourself time to think. An interview is not a first date, and silences don’t have to be awkward! So pause, and give yourself time to consider your answer before you start.

That’s much better than giving a sub-standard answer that you can’t take back. The interviewer will expect you to need a moment to gather your thoughts, so don’t stress.

2. Hack: The McKinsey case study

Now, you’re bound to go off and do plenty more research on case study interviews, wanting to find out everything you can. So let us give you this secret hack: check out materials for McKinsey case interviews .

“But I want to work at Facebook/Google/Amazon!” we hear you say. “Why would I prep for McKinsey?”

McKinsey is one of the most difficult interviewers out there. Reviews by some previous interviewees makes it seem like the process was designed to help choose the next ruler of Westeros. Their standards are incredibly high, and their case interviews are something that people prep weeks, even months in advance for.

This has a double result for you. One, there are swathes of resources out there specifically to prep for this behemoth of a case interview. Two, if you can give a McKinsey-standard answer to a case interview, you’ll outshine the competition easily!

3. Practice ahead of time

While you can’t be totally sure what you’ll be asked in a case interview, you can still prepare.

The smart thing to do is to practice case interview questions ahead of time. The way to do this is to pick apart the job posting you’re interviewing for, and identify what the main responsibilities are.

Case interview preparation is absolutely essential for acing product manager interviews, as you’re bound to be asked a hypothetical question sooner or later in the interview process.

4. Don’t feel pressured to give a perfect answer

Companies know how much time, research, and information goes into making informed product decisions. So if they’ve asked you to propose a new feature for their product as part of your interview, they’re not looking for something they can actually implement from you. They just want to see how you think, and what your analytical and problem-solving skills are. It’s also a test of your communication skills, seeing how you present yourself and your ideas.

So don’t pressure yourself into giving an answer that’s on par with the work their existing product managers do. That’s like beating yourself up for not running as fast a Usain Bolt when you do your first ever 5K.

Prepping for product manager interviews?

We’ve got you covered! Check out these great resources:

Master The Product Manager Interview Playlist : We’ve collected together our best talks on acing the Product Management interview, from a look behind the scenes of recruitment, to how to break into the industry. Check out the entire playlist here , or enjoy this sample from Google’s Product Manager…

The Ultimate List of Product Manager Interview Questions: Prepare yourself for every kind of question you could ever hope to be asked in a product manager interview!

Product School resources: If you really want to deep-dive into the best interview techniques, and become the master of any interview you walk into, you should check out the resources we have in our community. We’ve got cheat sheets, templates, and more!

Hired — How to Get a Great Product Job: Tailored guide-to-go for product manager positions in top tech companies. As this book will show you,  some of the most successful product transitions originated from people in music production or finance, with full-time jobs or with no prior experience. The collection of stories of Product Management transition will show you how it’s done.

Updated: May 6, 2024

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Table of Contents

Product manager case study interview prep: 4 things to prepare for.

• January 13, 2022

The case study round carries more and more weight in the Product Manager interview process. Your case study interview is your opportunity to show the hiring team how you solve problems and how you will respond to the company’s needs. To make sure you knock this round out of the park, you need to set yourself up with the right case study interview prep .

This piece will cover the different ways you can prepare for the case study interview round. There are four things you need to handle to ace your case study interview prep:

• Understand the case study you are getting
• Know who will be ingesting your case study
• Set barriers and clarify assumptions
• Apply the open-ended or narrow strategy

Follow along with our four-step case study preparation guide in this video by Product Gym co-founder Cody Chang:

Case Study Interview Prep: Step 1

Understand the case study you are getting.

The very first thing you need to figure out is what kind of case study you’ve been presented with. The best way of doing so? Ask questions. What are you being asked to solve? What are the main goals and values to consider? Is there a set timeline for when you need to complete the case study?

More commonly, case studies come up in the third round of interviews. But, there are some companies that will utilize these exercises in the preliminary interview.

One great misconception regarding case study interview questions is that the case study will always be a take-home assignment. Although this is common, it’s not always a guarantee that this will be the case. In some case study interviews, you’ll have to complete the assignment in a given amount of time and on the day.

Understand Your Case Study — Ask Questions

The best way to know what you’re getting into — regardless of how the case study assignment is presented to you — is by asking questions. Never start by going head-first into a case study. First, make sure you have all the information about the problem you’re trying to solve.

Here are some examples of questions to ask:

• How did the company create this feature?
• What stakeholder group suggested this product/product change? 
• What is the goal of this new feature? 
• Is the assumption that leadership has already signed on board to this feature? 
• Are we assuming that this is just a small product that we have been given to test? 

By asking these questions, you’re figuring out the bounds and the constraints of the case study question and evaluating the need for your case study solution and presentation. Therefore, to understand the needs of the company, you’re validating the need of the case study. This is the moment that you’re able to state assumptions and beliefs (something we’ll discuss later in this article). 

Another incredibly important point to consider is the method in which you’re presenting the case study. Will it be presented on the spot, or is it a report that you’re going to submit later? You’ll want to ask questions that clarify the expectations surrounding how you’ll submit your solution.

Having this information is important for when you present the case study, whether it be in a written report or in person, but it needs to be the focal point of consideration as soon as you start preparation. If it is a whiteboard case study , you’ll be meant to present and solve on the spot.

Case Study Interview Preparation: Step 2

Know who will be ingesting your case study (who will read it/attend the presentation).

Whenever you’re preparing for any kind of presentation, knowing your audience is a large determinator in its success. So when you present your case study , you need to think about who is going to be at the receiving end. Remember: what you discuss in your presentation should address the concerns of whichever stakeholders are present at your interview. This way, they’re more likely to feel involved, pay attention, and expand the discussion with engaging questions. 

When we discuss stakeholders, who do we mean? And what does it mean you’ll need to include? You may encounter UX Designers and Researchers, Product Owners, and Engineering Leads.

As mentioned, the stakeholders present will be more drawn to your case study if you’re mentioning factors that concern them: this is called optimization. A lot of people will only pay attention to the parts of your presentation that they care most about, or that directly apply to them.

So, you have to be sure to cover all the pieces that are relevant to the people present. If you know that there’s going to be a UX Designer in the room, then you should think about including product design elements. You can’t always depend on people to listen to your entire presentation, especially if it’s expected to be 20 to 25 minutes. Quite honestly, the hiring committee is likely going through a lot of candidates: there’s a lot they need to try and remember.

To help make your case study as memorable as possible, here is a comprehensive list of the Do’s and Don’ts when it comes to preparing and executing the case study interview:

Do’s  

• Act as if you are an employee. Granted, you’re just interviewing and you’re not officially an employee yet, but nothing is preventing you from acting like one. The best way you’re able to demonstrate your desire to work for the organization is by using company logos, colours, and designs when presenting.
• Use the right amount of content. It’s easier said than done, but you need to make sure that you’re including enough content to ensure people know about the product but are also curious to learn more about the finer details. Your presentation is only as strong as the ideas you include.
• Include visuals and media to spark audience interest. High-quality graphics help convey your point by not presenting too much information for the audience to be overwhelmed . Most people are visual, meaning the inclusion of graphics and media is a really easy way to portray your point, while also ensuring that you’re captivating those watching.
• Make sure you can explain your pitch to anyone of any age and education level.  Although not everyone is going to understand the finer points of your pitch, everyone should be able to understand the basics of what you’re trying to pitch. So, start off simple. This way you’re ensuring that everyone starts off on the same page, regardless of their individual knowledge and experience levels.
• Assume that you’ll be able to take it home. While it is common for case studies to be set as take-home assignments, it’s not always a given. Make sure that you’re prepared to create and present your case study on the day that it is set.
• Forget to set a goal for the feature. The goal that you set for your case study tends to be based on profitability. However, there are a variety of metrics that could be used to determine its success and suitability. Here is a key guide to the different and important metrics you can use when presenting and preparing for your case study.
• Avoid asking questions. The best way to ensure that you’re providing your audience with the most comprehensive and engaging case study is to ask what the audience wants and expects from you beforehand.

How to Prep for the Product Manager Case Study: Step 3

Set barriers and clarify assumptions..

There are many points that you can cover when it comes to the case study, but to make sure that you’re giving a comprehensive and relevant pitch, you need to set barriers and set assumptions. 

A key part of this is to understand the time constraints and make decisions about how you’re going to handle them. At Product Gym, where we see a lot of people stumble is when they don’t know when to stop: they don’t know when to create the guardrails, barriers, and assumptions that stop their case study from going in 12 different directions.

When given a case study, the best thing you can do is to come up with assumptions and state them beforehand so you can create the guardrails and connect with the interviewer. Don’t be afraid to ask them about a specific time limit or to suggest a timeline that they want the candidates to spend. Ultimately, the time that you spend will dictate the quality of work that you’re going to put in.

So what do you do if the company doesn’t have given guardrails that they can communicate with you? Don’t be shy — suggest some and see what they prefer.

Case Study Prep: Step 4

Consider your strategy..

We’ll cover the two main approaches you can take to solve a case study: Open-Ended VS Narrow.

Remember that when it comes to case study interview prep, either route is suitable. But once you pick open-ended or narrow, stick with it. We see many candidates make the mistake of panicking because they think there’s too much to cover. make sure you’re keeping a consistent view so that you can convey all the information and reasoning that you’re wanting to get across.

We get it — you want to go as broad and in-depth as possible. But covering absolutely everything in full detail is never an option. The best thing you can do to help your chances is to stick to one strategy and have a clear opinion. Whichever strategy you pick should include: 

• The product development life cycle
• Your stated assumptions
• Your drafted vision and strategic direction
• User stories

All these components make a successful case study, but make sure that you always include your opinion and make sure that it’s extremely clear.

Now that you know the “why” behind choosing a consistent strategy for your case study preparation, let’s unpack the Narrow vs Open-ended strategy.

Narrow Strategy

The narrow strategy is somewhat explained through the name: A narrow approach prevents you from going through the entire product lifestyle. Instead, you’re focusing on the area that you feel most comfortable and knowledgeable talking about. Thus, you’ll come across as more affirming and confident. 

If you’re trying to showcase your specific product management skills, you should pick a particular area or skill set that you feel most confident about and focus on that in the case study solution and presentation.

So when is the narrow strategy suitable? When the case study asks you to pick a product that you’re familiar with, really iterate on it. Create some suggestions or build a product roadmap. Some Product Gym candidates will pick very specific products that only they, or very few people in the industry, know. The advantage to that is that they can really robustly use data and insights to inform their roadmap that many interviewers may not be familiar with.

The downside to that is not a lot of people know about the product. This results in more effort on your end to create the context and really explain a lot of things about the industry. Ultimately, you want the interviewers to be able to ask questions and participate so that you can show a side of you as the interviewee: that you’re collaborative and thinking together in your brainstorming. If you pick something so specific that they’re not able to interact with it, that’s a failure on your part. You need to create that space where they can ask questions and really pick your brain.

Open-Ended Strategy

The open-ended strategy is the opposite of the narrow strategy. It involves covering all areas of the product lifecycle in broad strokes. It is a more general and wide-reaching approach.

Many avoid the open-ended approach because they don’t want a list of questions when they present their case study. However, if this is an environment that you thrive in, then it’s a fantastic opportunity to prove your ability to think on the spot. If you have experience in a Product Manager role, this is a great opportunity to present an open-ended case study. With this strategy, you need to think multiple steps ahead.

Which Strategy Should I Choose? 

The strategy you choose is dependent on many different factors: the case study itself, your experience, and the level of confidence with what the case study is asking. Ultimately, you should pick the strategy that you’re most comfortable with based on your knowledge of the product and how you plan to answer the case study question itself. 

BONUS Step 5: Get Your Solution and Presentation Reviewed by a Professional

You’ve worked through the case study and put your solution into a slide deck to present to a panel of interviewers: congratulations! But if you want to go above and beyond to impress the hiring team, take some time to get your case study solution reviewed by a professional.

A fresh set of eyes may catch typos and grammar errors, but will also be able to point out the areas where you can improve the solution overall. A Product Manager who’s gone through multiple case study interview rounds is going to be able to assess your solution from the perspective of the interviewer and use their experience to help you polish it.

At Product Gym, our interview coaches routinely check over members’ case study presentations, offering insight, constructive criticism, and tips on how to make their technical interview round a success. Solving case studies isn’t just a good practice for acing your interview — it’s also an excellent way to develop applicable Product Manager skills. That’s why we include classes on case studies in our program. Our case study curriculum was developed and continues to be taught by Senior Product Manager for Atlassian,  Roman Kolosovskiy .

Because we’ve been working with Product Manager job hunters for the past five years, we’ve had ample opportunity to test and perfect the case study strategy we teach our members. We’ve even compiled a bank of case study prompts that aspiring Product Managers have received in their interviews so that members can exclusively access to hone their problem-solving and storytelling skills.

Nail Your Case Study Interview Prep

You got this. Bring your confidence , your passion for the role (and the company), and your enthusiasm to solve a problem. That, combined with our case study interview prep, can take you from underwhelming to impressive as a Product Manager candidate .

Do you still have questions about case study interviews and how to prep for the Product Manager interview process? Schedule a call with our in-house team of career coaches and learn how Product Gym can help you prepare for case study interviews and land the offer of your dreams.

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