how to write prepared speech

If You Want to Write a Great Speech, Here’s How to Do It

Writing a speech isn’t all that different than writing for other mediums. You need to know your audience, the required length, and the purpose or topic. This is true whether your speech is for a business conference, a wedding, a school project, or any other scenario.

But there’s something about speech writing that’s especially nerve-wracking .

If you write and deliver a speech that doesn’t go over well, you’ll get feedback in real time. The people sitting in front of you could lose interest, start talking, doze off, or even wander out of the room. (Don’t worry, only audiences in movies throw tomatoes).

Of course, a poor speech is not the end of the world. You can give plenty of crummy speeches and live to tell the tale.

But we also know that a great speech is capable of changing the world. Or at least sparking an audience’s imagination, catapulting your business into success, earning an A+ on your assignment, or ensuring that the bride and groom are still friends with you after the wedding.

So if you’re feeling stressed over your impending speech writing duties, fret no more! Today we’re breaking down for you the step-by-step process of exactly how to write a great speech.

Here’s a tip: Want to make sure your writing shines? Grammarly can check your spelling and save you from grammar and punctuation mistakes. It even proofreads your text, so your work is extra polished wherever you write.

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1 Tips to write (and live) by

Let’s start with the 30,000 foot, big-picture view. These are the tenets that will guide you in your speech writing process (and pretty much anything else you want to write).

• Know the purpose: What are you trying to accomplish with your speech? Educate, inspire, entertain, argue a point? Your goals will dictate the tone and structure, and result in dramatically different speeches.
• Know your audience: Your speech should be tailored for your audience, both in terms of ideas and language. If you’re speaking at a sound healer convention, you won’t need to explain the concept of energetic blocks. And if you’re speaking to an octogenarians-only quilting circle, you probably shouldn’t drop as many F-bombs as you would with your local biker gang.
• Know the length: You don’t want to underwhelm or overwhelm your audience.Ten minutes may be too short for your keynote address, but it’s probably too long for your best man speech. Don’t leave things up to chance. Your writing process will be much easier if you keep your eye on your target length.
• Write, revise, practice, revise, practice…: MLK’s “I Have a Dream” speech wasn’t written in a day. Give yourself the time you need to practice your material and work through multiple drafts. Don’t expect to nail everything on the first try.

2 The step-by-step process

Still feeling stressed over how to get started? Here’s how to write your speech from concept to completion.

Step 1: Outline your speech’s structure. What are the main ideas for each section?

Step 2: Flesh out the main ideas in your outline. Don’t worry about finding the perfect words. Just let your creativity flow and get it all out!

Step 3: Edit and polish what you’ve written until you have a cohesive first draft of your speech

Step 4: Practice, practice, practice. The more you practice your speech the more you’ll discover which sections need reworked, which transitions should be improved, and which sentences are hard to say. You’ll also find out how you’re doing on length.

Step 5: Update, practice, and revise your speech until it has a great flow and you feel it’s ready to accomplish its purpose.

3 The universal structure

Getting hung up on Step 1? Here’s a structure you can follow for any type of speech.

Introduction

Who are you, why are are you giving this speech, what is your main thesis?

The “who” and “why” can be longer or shorter depending on the context. For example, if you’re speaking at a wedding, you’ll want to explain your relationship to the bride and groom and why they mean so much to you. But if you’re presenting to your class at school, you may be able to head straight into your thesis.

If you’re presenting in a business or motivational setting, this is a crucial time to hook your audience’s attention and pique their curiosity. Typically someone else will have already introduced you and your accolades, so use this to your advantage and dive straight in.

“Hi everyone, it’s great to be here! As Kevin just said, I’ve been an urban beet farmer for 30 years, and a couple years back I got this absolutely crazy idea. What if…”

Main message

Idea 1, Idea 2, Idea 3…

The majority of your speech should be spent presenting your thesis and supporting material in a simple, organized way.

Whether you’re giving an inspirational talk or a business presentation, rambling is a sure-fire way to lose your audience’s attention. Don’t try to share absolutely everything you know on your topic, instead pick a few (two to five) key points to present to your audience.

Stick to one point at a time and finish the thought before you move on to the next. Build in clear, logical transitions from idea to idea.

Want to make your speech memorable? Studies have shown our brains are great at remember stories! As much as is appropriate, make your speech personal and include your own anecdotes and thoughts.

We’re also better at remembering big ideas if they’re condensed into a few memorable words, so do your best to sum up your thesis.

“I have a dream.”

“Ask not what your country can do for you, ask what you can do for your country.”

“Make good art.”

What do you want your audience to walk out of the room remembering?

Wrap everything up and drive home your main idea, whether that’s through providing a few (one to three) key takeaways, or telling one last story that perfectly illustrates your point.

Here are some examples of how your outline might look

As a researcher presenting your findings…

Introduction: Explain the key problem or question of your research.

Main message: Describe the research process, then describe your three key findings.

Takeaway: Present your conclusions and their implications, then your next steps for moving forward.

As the maid of honor giving a speech at your best friend’s wedding…

Introduction: Explain who you are and how you met the bride.

Main message: Recount three funny and heartwarming stories about your decades-long friendship with her, plus your first impressions of the groom.

Takeaway: Wrap things up by expounding on how amazing the bride and groom’s love for each other is, how they’re meant to be together, and how you know their love will last a lifetime. …L’chaim!

What are your favorite tips for writing a great speech?

Here’s a tip: Grammarly’s  Citation Generator  ensures your essays have flawless citations and no plagiarism. Try it for citing speeches in Chicago , MLA , and APA styles.

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to Write a Speech to Engage your Audience

February 19, 2021 - Dom Barnard

In order to write a speech, you need to think about your audience, the required length, and the purpose or topic. This is true whether you are writing a wedding speech, conference presentation, investor pitch, or any other type of speech.

Being a great speech writer can help you get a promotion, motivate people, sell a business idea, persuade others and much more – it’s an essential skill in the modern world. In this article, we cover key tips for writing a speech.

Initial planning – Why? Who? What?

You should invest time strategically considering the speech. This will help you decide on the key message and content about your topic. Here are some points to consider.

• What do I want to achieve?
• When I achieve this, what will that do for me?
• Why am I speaking?
• What is the purpose of this speech?
• Who are the audience and who do they represent?
• Who do I represent?
• What do I know about them? (culture, language, level of expertise)
• How much influence do they have?
• What is the main message and key points?
• What specific action is implied?
• What level of information should I include?
• What is important to them?

Popular speech structure

You need to catch the audience attention early, very early (see section below). Deliver a memorable beginning, a clear middle and structured ending.

Popular speech structure:

• Explanation 1
• Explanation 2
• Explanation 3

Secondary Point (Optional: supports main)

Tertiary Point (Optional: supports secondary and main)

Attention span of your audience

Research shows that attention span is greatest at the beginning of a speech, reduces considerably during the middle of your speech and picks up again towards the end when your audience know you about to finish.

Don’t try to put too many ideas into your speech. Research shows that people remember very little from speeches, so just give them one or two ideas to hang onto.

These two articles explain audience attention span in more detail, and how to write a speech to extend it:

• How many minutes is the audience’s attention span?
• What to do when you’re losing your audience

Speech introduction

Make sure your opening few seconds are memorable as this is when your audience will make up their minds about you. Use a bold sentence to grab their attention, works best with numbers reinforcing your point.

An example sentence might be – “After this speech, I’m confident 50% of you will go out and buy a VR headset.” Follow these tips on how to write a speech intro:

Remember the INTRO model

This is more focused on presentations but sections can be applied broadly to other general speeches.

1. Interest

You: Introduce yourself confidently and clearly Audience: Why should I listen to you?

You: Remind the audience the reasons for this speech Audience: What’s in it for me?

You: State length of speech at beginning, “Over the next 15 minutes” Audience: How long until I can get a coffee?

4. Routemap

You: State the main points, “Today I’m going to cover 4 main points” Audience: Which sections of the speech are important to me?

5. Objectives

You: Clearly state the objective, “By the end of this speech, I would like to…” Audience: So that’s what you want from me today…

Example: Great speech opening

This speech opening is by Jamie Oliver, giving a TED talk on teaching every child about food.

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat. My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England and for the last seven years I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education. I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life. We have an awful, awful reality right now. America, you’re at the top of your game. This is one of the most unhealthy countries in the world.

How not to open your speech

Avoid the following opening comments:

• “ Apologies, I’m a little nervous about speaking ” – no need to make the audience aware of this, it will make them focus on how nervous you are instead of what you are saying
• “ I’ve got the graveyard shift ” – you are telling people not to expect much
• “ I’m what stands between you and lunch ” – even if people weren’t thinking it, after this comment, all they are thinking of is when will you finish so they can eat
• “ We are running late, so I’ll do my best to explain… ” – instead of this, state how long your speech will take so that people know when they will be leaving

Middle of the speech

The body of your speech is where the majority of the information is. The audience has been introduced to the subject and reasons for the speech. Now you need to present your arguments and examples, data, illustrations backing up your key message.

How to write a speech body can be difficult, the best way to build this section is to write down three points you are trying to convey in your speech, your main, secondary and tertiary points. Then write down three descriptions clarifying each of these points. The descriptions should be simple, memorable and meaningful.

The middle of your speech is where the audience start losing attention. Keep this in mind and ensure your message is clear. Use images, jokes and rhetoric questions to keep the audience engaged.

Don’t overwhelm your audience with many points. It is much more valuable to make a small number of points well, than to have too many points which aren’t made satisfactorily.

Obama and his speeches

Obama’s speeches are well prepared with a focus on powerful words “A change is brought about because ordinary people do extraordinary things“. His speeches use simple language and quotes from famous speeches his listeners can relate to.

For additional trademark Obama techniques, check out  How Barack Obama prepares his speeches.

How to end a speech

Similar to the opening, your closing statements should be impactful, re-stating the key message of your speech. We advise learning your ending few lines word for word. The ending is an opportunity to:

• Leave the audience with a lasting impression of your speech
• Summarise the main points
• Provide further ideas and discussion points for the audience to take away with them
• Thank the audience for taking the time to listen

Methods to end your speech

Quotation Close  – use a famous quote to get the audience’s attention and create a link to your speech.

Bookend Close  – refer back to an opening statement and repeat it or add a few extra words to elaborate on it.

Open Question  – ask the audience a provocative question or a call to action to perform some task on the back of your speech.

For additional tips on how to write a speech, in particular how to close your speech, read:

• 5 great ways to end a speech
• 10 ways to end your speech with a bang
• Presentations: language expert – signposting

Ideas for ending a speech

• Key message
• Refer to opening impact statement
• Objectives met
• Call to action
• End on an Up

Step-by-step process for writing a speech

Here’s how to write your speech from concept to completion.

• Outline your speech’s structure. What are the main ideas for each section?
• Write out the main ideas in your outline. Don’t worry about making it perfect – just write as much of it down as you can
• Edit and polish what you’ve written until you have a good first draft of your speech
• Now you need to practice and  memorize your speech . The more you practice, the more you’ll figure out which sections need changing. You’ll also get an idea of length and if you need to extend / shorten it.
• Update your speech, practice some more, and revise your speech until it has a great flow and you feel comfortable with it.

Classic speech transcripts

One of the best ways for learning how to write a speech is reading other well written ones. Here are a list of famous speeches to read and learn from:

• Bill Gates TED Talk Transcript from 2015: Warns of Pandemics, Epidemics
• Facebook COO Sheryl Sandberg Commencement Speech at Harvard 2014
• Ronald Reagan Memorial Day Speech Transcript 1984
• I Have Been to the Mountaintop Speech Transcript – Martin Luther King Jr.

• Delivery Techniques →

How to Give a Speech: 10 Tips for Powerful Public Speaking

When we start preparing to give a speech, it can be a nerve-wracking experience. It’s completely normal—most of us feel a combination of excitement and nerves when we’re about to take the stage.

However, with some strategic planning and practical advice, you can make sure your speech is powerful and effective. In this blog post, we’ll explore how to give a speech that will leave your audience engaged and inspired.

We’ll examine 10 tips to help you build a powerful speech, from outlining your points methodically to crafting captivating introductions . Whether you’re a beginner or experienced public speaker, these nuggets of wisdom will help you take your next speech to the next level. Let’s get started!

Quick Review of Key Points

Preparing ahead of time is the key to giving an effective speech. Make sure to structure your speaking points, rehearse your delivery, and be aware of the needs of your audience for maximum impact.

How to Prepare for a Speech

Preparing for a speech is an essential step to public speaking success. It can help to build your confidence, create content that reaches the audience, and reduce performance anxiety.

Although it can be time-consuming in the beginning, preparation will ensure less stress and more comfort during delivery. Here are some tips to consider when preparing for a speech:

Practice : Before delivering a speech, practice it out loud several times. This will allow you to gain experience in speaking without an audience and increase your confidence when you do have one.

Practicing also helps to identify awkward moments in the speech or any difficult phrases which then can be changed or removed altogether. Additionally, it helps you determine where to pause for effect. Research : Depending on the topic of the speech , research should be done beforehand to gather information that is relevant and interesting for the audience. It is important to get acquainted with the language typically used by audiences to ensure a clear understanding of what is being said.

Additionally, relevant statistics and stories concerning the topic are a great way to draw in listeners and make the presentation more engaging .

Know Your Audience : When preparing your speech, be sure to consider who will be listening. For instance, if giving a presentation at work, include industry jargon that members would understand and include relevant topics from publications that might be familiar to the employees.

On the other hand, if consulting business professionals in their field then technical language may be easier for them to comprehend than laypeople or students.

By gathering valuable information about the topic and getting comfortable with a speech’s content and delivery through practice, speakers will gain more assurance during their talk as well as respect from their audience.

Preparing beforehand not only gives insight into how to engage listeners but also encourages more meaningful conversations after the event. Now that we have discussed how to prepare for a speech let us move on to creating an outline which will provide structure during delivery.

Create an Outline

After determining the audience and purpose of your speech, the next step to effective public speaking is to create an outline .

An outline serves as a roadmap to ensure that your speech has a logical flow and contains all important points. It also can help keep you on track during the speech itself, allowing you to stay focused and organized.

When constructing an outline, consider drawing up both a main point and sub-points for each portion of the speech. Both should be relevant to the goal of the presentation and backed up by facts and research.

Brainstorming can help in this process; try grouping your ideas together in clusters to make sure you cover all possible angles.

Furthermore, writing out exact quotations or figures can prove beneficial in forming a cohesive argument. At this stage, it is also wise to decide where transitions, humor, stories, or other engaging techniques will be included.

While there are differing opinions as to whether outlines should be memorized or simply used as a reference while speaking, many agree that they should serve their purpose – not only articulate the main thoughts of the speech but also assist the speaker with maintaining focus and preventing distractions.

The debate between those who advocate for memorization versus casual consulting touches upon issues such as rehearsal time, risk of errors in delivery, ease of practice versus actual performance and more.

Each side has valid arguments that should be weighed prior to deciding what type of approach best suits your needs.

Having a firmly constructed outline acts as a valuable tool when it comes time to deliver a powerful public speech. By actively utilizing this tactic, speakers may not only enhance their clarity and coherence, but also add structure and vibrance to their presentations.

Now that we have explored what goes into crafting an effective outline, let’s dive deeper into how we can best collect resources and research our topics for maximum impact.

Collect Sources and Research

Collecting sources and research is a crucial step for any public speaking engagement. It ensures that you have the necessary information to make strong points and back up your statements.

Before writing your speech, take time to research your topic to gain familiarity with different perspectives, facts, and counterpoints. This will help you to craft an argument that can stand up to scrutiny while also adding a breadth of knowledge to your speech.

Interviews can be a powerful source of evidence and anecdotes, so try to include one or two relevant interviews in your research process. Relying solely on secondary sources such as books and articles can lead to a narrow scope of understanding.

Interviews provide an opportunity to hear directly from an expert and create an interesting dynamic in your speech by adding personal experiences as well as commentary from a professional.

In research it is important to stay objective. Gather a variety of perspectives and be open-minded about their merits. Don’t forget to consider both sides of the argument when researching for your speech.

Doing this allows you to understand the opposing perspective and enables you to anticipate potential counter arguments from your audience.

By acknowledging them beforehand, you may increase the persuasive power of your speech by showing confidence in the points you make.

Once you have collected all sources, review them carefully and separate the most pertinent information from the less useful material.

Synthesising this information into concise yet impactful points is a critical part in delivering powerful talks without overloading your audience with too much data or going off track during your speech delivery.

Organizing Your Speech

Before you start putting your words together, it’s important to consider how the different parts of a speech fit together. By taking the time to organize the ideas in your speech , you’ll be able to deliver a presentation that is well-constructed and easy to understand.

One way to help with organizing your speech is to write an outline . An outline is like a map or plan that will provide you with a framework for each section of your speech.

Start by writing out your main points and then include additional details underneath each one. This will help keep your speech focused and provide direction for where you are going next.

Another approach for organizing your speech is known as the “inverted pyramid” method. This structure starts with your conclusion at the beginning of the speech, and then works backward by providing more explanation and detail as it moves toward the introduction.

This method can be helpful when speaking about topics that are unfamiliar to the audience since it doesn’t require them to wait until near the end of the presentation to learn what you’ve been talking about.

No matter which organization approach you choose, make sure to practice it before giving your speech so that you are comfortable with its flow. Lastly, remember that it’s ok to adjust things while you speak if they don’t seem or feel quite right.

Now let’s take a look at how we can use these organizing techniques to actually put our speeches together – starting with structuring our speech.

Structure Your Speech

Creating a strong structure for your speech will ensure that the audience stays engaged and understands your main points. As you are developing an outline, map out how you want to begin and end your speech.

Break up the information into smaller sections with either verbal or visual cues so that your audience can clearly see how you are transitioning between topics . Consider adding humor judiciously throughout your presentation as this could help engage the audience and lighten any tension.

The length of your presentation is also important. You will want to make sure that you include all of the necessary information without going over time.

Oftentimes less is more; if you can say it in five minutes why use ten? Make sure that you practice timed rehearsals so that you can gauge how long you’re actually speaking.

In contrast, avoid trying to pack too much content into one presentation as this could overwhelm both you and the audience. If needed, offer supplemental reading materials for those who may be interested in delving further into the subject matter.

Paragraphs can also be helpful when organizing large amounts of content within the body of your presentation. Utilizing paragraph breaks gives your audience a break and helps to highlight key ideas or summaries before moving onto a new topic area.

Finally, it is crucial to remember what your desired outcome is from the presentation; plan accordingly by ensuring that the beginning, middle, and end serve their respective purposes and adhere to that goal.

With careful deliberations, structuring a successful presentation can be achieved with relative ease.

Having established a solid structure for your speech, it’s important to focus on another key element: rehearsal. The next section will discuss the benefits of practicing before delivering a powerful public speaking performance.

Rehearse Your Speech

Rehearsing is integral to giving a successful speech. When you rehearse your presentation, you give your mind an opportunity to become familiar with the notes and concepts that you are presenting. It also increases your confidence and reduces anxiety or self-doubt.

In fact, studies have found that those who rehearsed their presentation had higher scores in public speaking performance and language proficiency evaluations.

When it comes to how much rehearsal is enough, opinions are divided. Some people believe that over-rehearsing can lead to a more robotic speech with less natural emotion and connection with the audience .

On the other hand, others argue that no matter how well-versed someone is on the topic, additional rehearsal time improves both the delivery of the speech and memorization of key points and facts.

Ultimately, it’s important to practice until you personally find the most comfortable level for yourself, as this will ultimately result in a more engaging delivery.

Finally, if at all possible, try to practice in front of a friend or colleague for honest feedback on any elements that need improvement before the big day. Rehearsal dedication may be tedious, but it results in big rewards on stage–enabling you to deliver your content with clarity, confidence, and poise.

With thoughtful preparation complete, it’s now time to step into the spotlight and give your speech!

Giving Your Speech

The key to success when giving a speech is to be well prepared and confident. Every individual’s preparation process will vary, but the basics should stay the same.

Start by studying your content, understanding the material and being able to repeat it in your own words. Clarify any potentially difficult points. Create visual aids like PowerPoint slides or handouts that supplement the key ideas in your speech.

Practice your public speaking skills with informal conversations with friends and family or rehearse it alone in front of a mirror. Use visualization; imagine yourself confidently delivering your speech. Consider addressing a practice audience if possible to become more accustomed to a live size group.

On the day of the event, arrive early and plan for any potential obstacles: What if my computer doesn’t work? What if I forget something? Allow sufficient time for setup and check-in.

When you are ready to give your speech, take some deep breaths, focus on the positives, and distract yourself from any anxious thoughts with positive affirmations. Remember you have prepared diligently for this moment, you are well prepared and you will succeed!

Start strong by engaging the audience immediately with an attention grabbing opening statement. Speak clearly and make sure that everyone can hear and understand your message.

Slow down and emphasize points as needed throughout your presentation. Be aware of pace, volume, and tone of voice: too fast/monotone can confuse/bore listeners while pauses add a dramatic effect that keeps their interest piqued.

Ultimately, giving a successful speech will depend on knowing your material well enough to speak confidently in front of your audience without hesitation or missteps.

When you do make a mistake (and they happen!) don’t panic – know that mistakes are inevitable but don’t be discouraged; get back on track as soon as possible and continue at the same energy level you had before the mistake occurred.

Having successfully given your speech, take a moment to reflect on what went well and what could be improved upon for next time before transitioning into the next step: mastering delivery.

Master Your Delivery

Mastering your delivery is the key to an effective speech. Without purposeful body language and careful emphasis on certain words , your speech may lack wow-factor and prevent listeners from tuning in. Following these simple tips can help you get started with delivering an engaging and memorable speech:

The most important part of delivery is practice. Rehearse and perfect your speech ahead of time – this allows for more natural flow and confidence during your presentation. It also helps to create pauses between sentences for clarity, emphasize key points, and not be too casual or stiff.

Practicing inflections and varying tones adds interest to your speech by keeping listeners’ attention.

Additionally, it’s important to project your voic e so everyone in the room can hear you; make sure you’re speaking loud enough but don’t feel pressure to shout or yell at any point unless that’s part of the atmosphere of the event.

It’s also crucial to maintain good posture while speaking – stand tall with both feet on the ground, keep your back straight, hold yourself up without gesturing too much or leaning against a podium if applicable.

To further engage listeners, use purposeful hand gestures as they help emphasize certain points and add visual interest – however, avoid overusing them as it can hinders communication.

Make meaningful eye contact with audience members throughout the presentation – otherwise you might come across as unenthusiastic or bored with what you’re saying which deters attention away from the content itself.

By mastering your delivery, you can boost the impact of your presentation considerably – providing a memorable experience for your audience that stands out from others’. As such, it’s worth investing time into practicing ahead of time until delivery feels comfortable and second nature.

Having said this, making use of visual aids such as PowerPoint slides can greatly improve the impact of a speech once delivery has been mastered – let’s look into that next.

Use Visual Aids

Using visual aids can help presenters express concepts more clearly and engage the audience.

Visuals are particularly useful when conveying complex information, such as data, trends, or statistics — they impart meaning at a glance. But some public speakers may wonder if visual aids can be distracting or unnecessary.

Even though visuals can attract attention away from a presenter’s verbal delivery, carefully designed visuals can actually support the speech and help provide clarity. If done well, visuals are effective for capturing an audience’s interest and helping them to better understand the content being presented.

For example, a graph or chart should relate to the points made in the speech and should be discussed in more detail during its appearance onscreen. The presentation can also include larger images that effectively reinforce the ideas conveyed in the speech.

Videos and sound clips are other powerful forms of multimedia that could be employed to make the speech more meaningful.

To ensure that visuals enhance the message of the presentation, key factors to consider include relevancy to topic, good graphic design or aesthetics, accurate size to prevent distortion or blurriness, and seamless integration into the keynote slides or printed handouts .

In this way, visuals offer an opportunity for presenters to demonstrate their creativity and keep their audiences interested in what is being said. Thus, used wisely and aptly, visuals can add tremendous value to speeches by presenting arguments more efficiently and driving home important points. Now let’s explore effective techniques for speech giving that will allow you to craft and deliver your speeches with confidence.

Effective Techniques for Speech Giving

There are a number of effective techniques for giving a speech that will help you deliver it with confidence and poise.

First, practice your delivery in advance. You should practice both in front of a mirror or recording device to check for any distracting habits such as talking too quickly or mispronouncing words.

Second, use simple, clear language and short, concise sentences. Avoid overly technical terms and jargon that may leave your audience confused.

Third, work to establish a connection with your audience by using appropriate facial expressions and hand gestures while speaking.

Fourth, utilize effective persuasive techniques such as presenting evidence, strong arguments supported by facts, personal anecdotes and vivid metaphors.

Finally, articulate an organized structure for your speech. Your speech should have an introduction, body and conclusion to clearly communicate the main point and provide the audience with the necessary context to understand it better.

While these techniques may sound intimidating at first, they can be learned over time with practice and will make all the difference in how successful your speech delivery is received by your audience.

To build on these skills further , the next section will provide tips on how to build confidence when giving a speech.

Building Confidence

Building confidence is key when giving a powerful speech, as it will enable you to deliver the speech in a more poised and credible manner.

To create this confidence , start by understanding that any hesitation or butterflies prior to your speech are completely normal and should not be feared. Instead, view them as natural states of anticipation for something exciting, knowing that you are about to give an amazing speech.

Next, understanding who your audience is and tailoring your speech to meet their expectations will help build your confidence.

Familiarizing yourself with their interests and knowledge on the subject matter ahead of time can equip you with the understanding needed to respond appropriately if questions arise or objections surface during the speech.

Further, practice is key when building confidence for a public speaking engagement . Rehearsing with friends or colleagues before hand will give you an opportunity to learn where problem areas are within the content of your speech, as well as help solidify your delivery by becoming more comfortable with each step.

Checking sound levels in the room you’re presenting in coupled with learning where exits/emergency locations are located within that space can also help alleviate stress levels and boost self-assurance while delivering the speech.

Finally, wearing comfortable clothing and dressing professionally adds an extra layer of confidence when speaking in public.

If possible, bring an additional outfit on hand during the presentation in case of spills or accidents that would require a quick change between sections of the talk. Having this back-up plan in place can aid in keeping peace of mind at ease throughout the speech.

In conclusion, building confidence prior to a public speaking event can mean the difference between a good and great delivery of your message.

By taking into account each of these tips you can ensure that this part of your preparation runs smoothly and sets you up for success when delivering powerful speeches.

With a well-crafted note card of talking points and strong sense of self-assurance, it’s time to start speaking with passion!

Speaking with Passion

As a public speaker, your audience expects you to engage not only with your words but also with your emotions. To share the most impactful message, it is important to speak passionately about your subject.

Doing so will make your speech more memorable and thereby more effective in convincing your audience of its legitimacy.

The power of speaking authentically with emotion lies in its relatability and connection. Showing feelings allows people to connect with you as a person rather than just a speaker. It opens the door to understanding through empathy and active listening .

Examples might include adding personal stories , telling jokes, or displaying your feelings openly during the delivery of your message.

However, not all topics lend themselves easily to expressing emotion. If the subject matter is overly complex or technical there may be less opportunity for emotional expression—but this doesn’t mean those conversations can’t incorporate emotion.

Even if faced with a difficult situation such as death or financial turmoil, emotions can still be conveyed in a respectful way that keeps audiences engaged.

Remember that how much emotion you show depends on the type of audience you’re sharing it with—using sensitivity when delivering passionate speeches helps avoid awkwardness or embarrassment for any attendees who may find opinionated language uncomfortable for whatever reason.

Striking the right balance between being straightforward and showing compassion takes practice, so take the time to develop a style that works best for you and improves upon each performance.

Finally, incorporating passion into a speech gives it life and makes it relatable and engaging—which are essential elements to speaking effectively.

Having passion means giving ourselves permission to take ownership over our stories, making them deeply personal in order to reach our goals and touch people’s hearts in meaningful ways. With that said, let’s move on to discussing how we should tackle dealing with challenges while giving a speech.

Dealing with Challenges

The process of delivering a speech can be challenging, but it is also rewarding. Difficulties can arise during the process that may threaten to derail your success. To ensure you are adequately prepared for these possible pitfalls it is important to consider strategies for proactively mitigating the risk of encountering these challenges. 1. Public Speaking Anxiety: Many people experience some form of anxiety when asked to speak in public. There are a number of techniques available to combat this fear and increase confidence, such as deep breathing exercises, mental rehearsal, positive self-talk and visualization of success.

Learning about the audience, creating an engaging presentation and using props or visual aids can also help reduce anxiety levels and create a better overall experience for both the speaker and the audience. 2. Unfamiliar Topics or Audiences: When presenting on unfamiliar topics or to an unknown audience it can be difficult to prepare effectively.

In this situation it is important to conduct research on the topic and familiarize yourself with the needs of your audience so that the content is tailored accordingly. It is also helpful to use humor or stories related to the topic in order to engage your audience and make them more receptive to your message. 3. Lack of Support: If you lack support from family, friends, colleagues or mentors, it can be difficult to push through difficult conversations or speeches without any additional motivation.

To overcome this challenge, seek out peer mentorship opportunities or find compatible online communities where people discuss similar topics or objectives. Here you can share ideas, provide feedback and learn from others who have experienced similar issues. 4. Time Constraints: One of the biggest challenges when giving a speech is managing your time effectively in order to deliver an effective message without going over allotted timeslots and boring your audience .

To successfully address this challenge try setting manageable goals for each section of your speech and practice regularly. Replicating real-time conditions as closely as possible will help you stay within time constraints when delivering your speech on the day itself. In conclusion, there are many potential challenges you may face when giving a speech or taking part in a public speaking event – but with proper preparation and practice they are easily managed if approached correctly.

With knowledge of techniques for dealing with such scenarios comes increased confidence when stepping up to the podium – further improving your chances of delivering an effective speech that resonates with your audience members.

Responses to Frequently Asked Questions

How should i end my speech to leave a lasting impression.

The best way to end your speech is by reinforcing your main point and summarizing the key takeaways. You should also encourage the audience to take action, whether it be to sign up for a newsletter, make a donation, or visit your website for more information. This final call to action will not only leave a lasting impression on the audience but will also help you achieve any goals you might have had when making your speech in the first place.

What techniques can I use to keep my audience engaged during my speech?

One of the best techniques for keeping an audience engaged during a speech is to keep it interactive . Ask questions throughout the presentation, as well as allowing for audience input and discussion. This can help to keep people’s attention and create a more engaging experience.

Another great tip is to use humor. Even if you don’t consider yourself a natural comedian, sprinkling in a few jokes here and there can break up the monotony of long speeches and keep people interested. Humor can also help to make points stick in people’s minds, making them easier to remember.

Finally, try to be enthusiastic about the content of your speech. If you show too much indifference or lethargic behavior, it will discourage your audience from paying attention and taking your message seriously.

Instead, be passionate about what you are saying so that the energy of your words carries into the room and engages your audience with excitement.

How can I use storytelling to make my speech more interesting?

Storytelling is a powerful tool that can be used to make any speech more interesting. Telling stories in your speech will help engage the audience and make your message stick. Here are some tips for using storytelling in your speech:

1. Choose stories that are relevant to your message and audience. Think about stories that will best illustrate the point you are trying to convey, or evoke emotions in your listeners. 2. Use vivid descriptions and visuals when telling your story. Be sure to include details such as setting, character descriptions, dialogue and plot points. This will help to bring the story to life for your audience. 3. Make sure the story you are telling has a strong conclusion or moral at the end. This will help add emphasis to your message and make it memorable. 4. Practice telling stories out loud before delivering a speech with them. Rehearsing will help you deliver your story more effectively and with more confidence in front of an audience. By using these tips, storytelling can be an effective tool to make any speech more interesting, engaging, and persuasive!

How can I prepare for my speech effectively?

Preparing for a speech effectively is essential to delivering an impactful and memorable presentation. Here are some tips: 1. Have a clear goal in mind. Before starting to prepare, ask yourself what the purpose of giving the speech is: what message do you want to convey? Defining this will help to structure your content and focus your research. 2. Research thoroughly. Make sure you understand the subject matter well, so that your delivery sounds confident and inspiring. Using facts and data will strengthen your arguments and make your talk more convincing. 3. Outline your speech. Make a rough outline of how you want it to go – from beginning to end – well in advance of the actual presentation. This will give you a strong foundation upon which you can craft an engaging talk with an effective narrative arc that keeps audiences interested and engaged. 4. Practice regularly. Rehearsing your speech out loud several times is key to ensuring that you know it well enough to feel comfortable when delivering it live in front of an audience.

5. Time yourself. Record how long it takes for you to go through your entire speech, so that you can adjust the length as needed before delivering it live – remember that most speeches should last no more than 10-15 minutes. 6. Identify potential questions from the audience and prepare answers before hand. Knowing ahead of time what kind of questions people may ask can help reduce the anxiety of not knowing what comes next, enabling you to stay confident when speaking in public. 7. Work on building up confidence levels before delivering a speech. Visualize yourself succeeding in delivering a great presentation; practice relaxation techniques such as deep breathing or positive self-talk; or use props during practice sessions such as water bottles or stress balls if needed to remain calm during the real thing!

What strategies can I use to reduce my anxiety when giving a speech?

1. Plan Ahead: Create an outline of your speech beforehand and practice it multiple times to become familiar with the content. Doing a trial run with the audience can also help you get used to speaking in front of people.

2. Visualize Success: Positive visualization is a great way to reduce anxiety before giving a speech. Imagine yourself confidently delivering the speech while feeling relaxed and composed.

3. Get Organized: Make sure you have all the materials necessary for your presentation, including notes, slides, etc., to reduce any additional stress that may come from not having what you need when you speak.

4. Take Deep Breaths: Before and during the speech, take a few deep breaths as this will help calm nerves and make sure your breathing is regulated throughout the duration of your presentation.

5. Speak Slowly: It is common to feel anxious while giving a speech and try to rush through it too quickly. Speaking slowly helps maintain composure while delivering your message effectively and clearly.

6. Pay Attention to Your Body: Your posture, stance, movements , facial expressions can all influence how confident you appear to your audience and how nervous you may be feeling inside. Check in with yourself frequently throughout the presentation and correct any tense body language or physical actions if needed.

7. Focus on the Audience: If you notice that your anxiety levels are growing as you present, shift your focus onto the audience instead of yourself as this will help refocus your attention away from negative thoughts that may arise from fear or insecurity.

8. Make Eye Contact: Establishing eye contact with your audience is a key confidence-builder for public speakers—it shows that you’re strong, engaged with them, and receptive to feedback or questions they might have regarding your speech topic .

9. Practice Positive Affirmations: Positive thoughts will boost your self-confidence as well as your mood which can help increase performance quality significantly during speeches or presentations in general—so don’t forget to tell yourself “you can do it!” several times throughout the day leading up to the event!

10. Seek Support of Friends & Family: Many experienced public speakers suggest seeking support of close friends & family members prior and during their speeches—not only does it allow helpful critique regarding content but it also creates a more comfortable atmosphere while speaking which can reduce pre-speech jitters drastically.

5 Tips on How to Write a Speech Essay

• Homework Tips
• Learning Styles & Skills
• Study Methods
• Time Management
• Private School
• College Admissions
• College Life
• Graduate School
• Business School
• Distance Learning
• M.Ed., Education Administration, University of Georgia
• B.A., History, Armstrong State University

When figuring out how to write a speech, the essay form can offer a good foundation for the process. Just like essays, all speeches have three main sections: the introduction, the body, and the conclusion.

However, unlike essays, speeches must be written to be heard as opposed to being read. You need to write a speech in a way that keeps the attention of an audience and helps paint a mental image at the same time. This means that your speech should contain some color, drama, or humor . It should have “flair.” Make your speech memorable by using attention-grabbing anecdotes and examples.

Determine the Type of Speech You're Writing

Since there are different types of speeches, your attention-grabbing techniques should fit the speech type.

Informative  and instructional  speeches inform your audience about a topic, event, or area of knowledge. This can be a how-to on podcasting for teens or a historical report on the Underground Railroad. It also can relate to health and beauty, such as "How to Shape Perfect Eyebrows," or hobby-related, such as "Make a Great Bag Out of Old Clothing."​

Persuasive  speeches attempt to convince or  persuade  the audience to join one side of an argument. You might write a speech about a life choice, such as, "Abstinence Can Save Your Life," or getting involved in the community, such as "The Benefits of Volunteering."

Entertaining  speeches entertain your audience, and topics may not practical. Your speech topic could be something like, "Life Is Like a Dirty Dorm," or "Can Potato Peels Predict the Future?"

Special occasion  speeches entertain or inform your audience, like graduation speeches and toasts at celebrations.

Explore the different types of speeches and decide what speech type fits your assignment.

Craft a Creative Speech Introduction

Thoughtco.com / Grace Fleming

The introduction of the informative speech should contain an attention-grabber, followed by a statement about your topic. It should end with a strong transition into your body section.

As an example, consider a template for an informative speech called "African-American Heroines." The length of your speech will depend on the amount of time you have been allotted to speak.

The red section of the speech in the graphic provides the attention-grabber. It makes audience members think about what life would be like without civil rights. The last sentence states directly the purpose of the speech and leads into the speech body, which provides more details.

Determine the Flow of the Body of the Speech

Thoughtco.com / Grace Fleming

The body of your speech can be organized in a number of ways, depending on your topic. Suggested organization patterns include:

• Chronological: Provides the order of events in time;
• Spatial: Gives an overview of physical arrangement or design;
• Topical: Presents information one subject at a time;
• Causal: Shows cause-and-effect pattern.

The speech pattern illustrated in the image in this slide is topical. The body is divided into sections that address different people (different topics). Speeches typically include three sections (topics) in the body. This speech would continue with a third section about Susie King Taylor.

Writing a Memorable Speech Conclusion

The conclusion of your speech should restate the main points you covered in your speech and end with a memorable statement. In the sample in this graphic, the red section restates the overall message you wanted to convey: that the three women you've mentioned had strength and courage, despite the odds they faced.

The quote is an attention-grabber since it is written in colorful language. The blue section ties the entire speech together with a small twist.

Address These Key Objectives

Whatever type of speech you decide to write, find ways to make your words memorable. Those elements include:

• Clever quotes
• Amusing stories   with a purpose
• Meaningful transitions
• A good ending

The structure of how to write your speech is just the start. You'll also need to finesse the speech a bit. Start by paying attention to your audience and their interests. Write the words you'll speak with passion and enthusiasm, but you also want your listeners to share that enthusiasm. When writing your attention-grabbing statements, make sure you are writing what will get their attention, not just yours.

Study Famous Speeches

Gain inspiration from others' speeches. Read famous speeches and look at the way they are constructed. Find things that stand out and figure out what makes it interesting. Oftentimes, speechwriters use rhetorical devices to make certain points easy to remember and to emphasize them. 

Get to the Point Quickly

Remember to begin and end your speech with something that will gain and hold the attention of your audience. If you spend too much time getting into your speech, people will zone out or start checking their phones. If you get them interested immediately, they will be more likely to stick with you until the end.

Keep It Conversational

How you deliver the speech is also important. When you  give the speech , think about the tone you should use, and be sure to write the speech in the same flow that you'd use in conversations. A great way to check this flow is to practice reading it out loud. If you stumble while reading or it feels monotone, look for ways to jazz up the words and improve the flow. 

• How to Write and Structure a Persuasive Speech
• How to Write a Narrative Essay or Speech
• 6 Steps to Writing the Perfect Personal Essay
• How to Write a Great Process Essay
• How To Write an Essay
• How to Write a Graduation Speech as Valedictorian
• Tips on How to Write an Argumentative Essay
• What Is Expository Writing?
• Write an Attention-Grabbing Opening Sentence for an Essay
• How to Give an Impromptu Speech
• How to Write a Persuasive Essay
• Understanding Organization in Composition and Speech
• How to Write Your Graduate School Admissions Essay
• Writing a Descriptive Essay
• Writing a Paper about an Environmental Issue
• Memorable Graduation Speech Themes

How to write a speech

• James Haynes
• October 6, 2022

Table of Contents

Introduction.

So you want to learn how to write a speech. Maybe it’s for a speech for work, or maybe it’s for a school project. You know that professional speakers don’t just make stuff up. They don’t write a few thoughts on a notecard and then shoot from the hip for an entire presentation. They take the time to write and carefully craft their material. And you’re ready to do that! You have an idea of what you want to speak about, but how do you actually create your talk? How do you give a speech? And what makes a talk “good”?

In this post, you can read answers to all of those questions. You’ll learn tips to go through the process to create a great speech from idea to completion. And you’ll learn how to write and give an inspiring speech. Ready to learn more? Read on!

Before you start to write your speech

A speech is simply a talk meant to get your audience to learn, understand or do something. 

The best speakers on the planet only have one or two talks they do and those talks are insanely good. Start by developing just one, really amazing talk that resonates deeply with your intended audience. The best marketing for your speaking business is a great talk, so it is worth it to put in the hours for this part. Yes, even if your first speaking gig is a free talk at a community center.

Keep in mind: Your audience is always going to be asking two questions: “so what?” and “now what?” So what means, what does this have to do with me? Now what is what you want the audience to do as a result of your talk. Give them action steps to implement what you taught them. If they hear you speak but literally don’t do anything differently, what’s the point?

Giving a speech is almost like mapping for a road trip. If you are going to go on a road trip, it’s easier to have a paper map or Google Maps to tell you where you’re going. But if you just get in the car and you start driving, and people are in the car asking you where we’re going, you’re in trouble! But by organizing and structuring your talk, you can lead the audience to your conclusions. And you can effectively answer those two questions: “so what?” and “now what?”

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Want to learn how to write a speech? Read on for 3 steps to make it unforgettable:

1. Begin with the end in mind and tell a story

Have you ever been left at the end of a speech wondering, “What was the point of this talk?” Don’t do that to your audience. When creating your talk, determine the destination that you want to take them to. Once you pick a point, then you can work backwards and reverse engineer how to get your audience to that place.

The best way to do the point of your talk is to find where your audience’s needs converge with your passions. Think about what problems you like to solve and what topics you want to talk about and look out into the world. Who is asking for solutions to those problems? Become the expert on that audience and commit yourself to meeting their needs. (for more on finding your big idea, check out this episode of The Speaker Lab podcast)

Okay, so now you have your topic, the idea you want to communicate. Now what? One of the best ways to create a memorable, relatable talk is by integrating first-person stories . You don’t have to have lost a limb or scaled Mount Everest. Keep an eye out in your everyday life for little moments that can contribute to your message. Write them down and integrate them into your talk. As you get more speaking gigs, you will very quickly learn which stories are a hit and which are total flops…which is all part of the process!

Humans relate to stories. We connect to stories. Funny stories. Sad stories. Inspirational stories. We love stories. So tell them. Lots of them. Stories will keep your audience engaged and are also easier for you to memorize. Telling stories that you lived and experienced generally makes the story better for you and the audience. For the audience, they can often times find themselves in your story. For you as the speaker, it’s much easier (and more powerful) to tell a story that you lived versus one you read in a book.

2. Write out your speech from beginning to end

As Grant Baldwin discusses in this video on preparing your talk , you want to write out your talk to have a basic structure: beginning, middle, and end.

In the beginning, you’re going to want to introduce the problem that your talk is going to solve and ultimately start to capture the audience’s attention. One thing that’s important to remember is there’s a difference between an audience that wants to be there and an audience that has to be there. When you get on stage, you want to be able to answer for the audience: Who are you? Why should I pay attention? Why does this matter? What am I supposed to do with this information? Can I trust you? You want to give the audience a reason to engage with you and where you’re going with the speech.

The next part of the process is the main body. This is where you will provide the solution to the problem or elaborate on the idea you’ve presented, and then share the action items that transform the audience. These action items should be specific, tangible, actionable, and realistic. You want to give something that the audience can leave with knowing exactly what to do now. So you want to make it specific, tangible, actionable, and realistic – not something that’s just vague or squishy, but something that they can actually understand.

The last part of the process is the closing. The purpose of the closing is to transition the audience to your main call to action. Remember, your audience is always asking themselves two questions: “So what?” and “Now what?” And this is where your closing comes in. Your closing is so important because the audience will remember what they learned and heard from you in the final minutes of your talk.

3. Structure your speech

Types of structures for writing your speech.

Another step Baldwin recommended on our podcast on creating your talk is to break your talk into sections beyond the beginning, middle, and end.  As you internalize your talk’s message, you can break the talk into sections that you either deliver in order or out of order.

But regardless of how you break it up, you should determine what the point of each section is. It may be to tell a story to illustrate some key thoughts. Practicing that section could include practicing telling the story aloud, delivering the punchline, and transitioning out of that story into the next point that you’re trying to make. This will make it easier to memorize your speech.

Each section should stack on to what you’ve already learned. So once you learn paragraph one, then you can practice paragraph two. Then you can go back and practice one and two together – again, everyone has their own technique, but oftentimes out loud is best! (Another tactic here is to record yourself and listen back to help you to not only learn the material, but to also help decide if the material works.)

Sequential structures

One method Grant Baldwin discusses in our podcast on how to write your speech is to use different types of structures. For example, a sequential structure for memorizing your talk can take the main themes you want to speak about and put them in a sequential form, so that it’s easier to remember the order. Grant gives the example of a talk he gave for college audiences called “Life is a Highway,” where he talked about an imaginary road trip. 

As Baldwin said, the way the talk was structured was to talk in the beginning about the past, and where the audience has been, then talk about the future, where they’re going, and to end by talking about where they are, right now. “It needs to almost happen in this certain sequence,” Baldwin said, “which also makes it easier for you to memorize because they need to go in this specific order.”

When you use this structure, you can deliver your speech in any order, Unlike a singer, whose audience may know all the lyrics to the song she sings, if a speaker goes out of order, it may be impossible for the audience to notice – after all, they don’t have a script!

Modular structures

Another type of structure you can use to write your speech is a modular structure. This allows you to go in order, but it also allows you to jump around. This could be especially helpful if you’ve got a couple of main thoughts or ideas and they don’t necessarily have to go in a certain order. You can kind of mix and match them around, similar to how a band at a concert can switch songs around in their setlist.

Baldwin gives the example of topics he covered in a book talk for high school students, answering questions such as, should I go to college? how do I pay for college? What classes do I take? What do I major in? Job interviews, resumes, internships, credit cards, budgets, taxes, etc.

Similar to the sequential structure, it may be helpful for you to think of the content as telling a story, so that you don’t leave anything out. If you have five key themes, for example, that you’d like to cover, they could be five elements of a story you would like to tell. Remember: stories will keep your audience engaged and also make it easier for you to write your speech.

By following these steps, you can set yourself up for success. Many external variables help make a speech go well. Beyond working these steps before giving a speech, you should try to put as many of those variables in your favor as possible. Don’t stay up late the night before at a reception. Don’t eat a massive pasta bowl before you go on stage. Try to avoid speaking during a slot when most of the audience will be distracted. If all the variables are stacked against you but you crush your talk, it can still come across as “meh” to the audience.

Keep in mind: Speaking is like playing jazz – you don’t have to give a talk the same way every time. You can improvise and mix it up sometimes, and you don’t need to plan out every hand gesture or movement or exact line you’ll use. Some of that is fine, but also be present enough with the audience that you can play jazz when the moment calls for it.

If you have a dream to inspire others with your message, you’ve probably considered taking your passion to the stage. Becoming a speaker might sound like a charmed life in many ways. And while it does take hard work, it totally is. 

What Type Of Speaker Are You?

Click below to discover your Speaker Archetype and how to start getting booked and paid to speak!

In the meantime, here are a few rapid fire FAQs about speeches. Happy speaking!

How much money can you make as a professional speaker?

The runway to a successful business is often slow. But many professional speakers make 6+ figures a year within a couple years of starting their speaking business!

What degree you need to become a professional speaker?

It does not matter! You can have no degree or a PhD in whatever field you like and still be a great speaker.

Can anyone become a professional speaker?

Absolutely.

How long does it take to become a professional speaker?

This may vary quite a bit, primarily based on your state in life.

• Last Updated: February 29, 2024

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How to Prepare and Give a Speech

Last Updated: March 23, 2024 Fact Checked

This article was co-authored by Deb DiSandro . Deb DiSandro is the Owner of Speak Up On Purpose, an organization dedicated to improving and teaching public speaking. Deb has over 30 years of experience as a national speaker and has presented at the Erma Bombeck Writer’s Conference and the National Society of Newspaper Columnists. She was awarded the National Speakers Association Member of the Year 2007 and has been published in Writer's Digest, Daily Herald, Women's Day, and Better Homes & Gardens. There are 17 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,152,278 times.

Being asked to prepare and give a speech can seem really intimidating when you've never done it before. Don't worry! You'll be a public speaking pro in no time if you follow these simple tips.

Planning Your Speech

• You may even be able to redirect or add points to your speech with a smaller audience if you notice a number of them are interested in a particular subject or niche.

Writing the Speech

• Try starting the speech writing process by free-writing. Write as much as you can about your subject as fast as you can. Don't worry about judgment or crafting perfect sentences. Once you have your points on paper, you can start refining them and putting them in order.
• Use an anecdote or a quote. Sometimes, someone else has already said it better than you ever will. A quote, provided it hasn't been overused, can help you get things started. Just be sure to look for a quote that is surprising or unique, and always credit your source. [5] X Research source
• Be cautious about opening with a joke unless you know your audience well. You may think that a joke is funny, but your audience may find it humorless or even offensive.

• You can start by looking at generic sources like an encyclopedia or Wikipedia, but you need to fact check your ideas with more authoritative sources after you generally understand your subject.
• Draw on your own experience. If you have a long history with your topic, your experiences and personal stories can be great resources. Just keep these stories succinct so that you don't ramble and lose the audience's attention.

• Use 1 card for the introduction. This card should include your opening statement.
• Use 1 or 2 cards for each supporting point. Then, create 1 card for the conclusion which ties back to the main idea of your speech.
• Write brief sentence fragments or even single words on your cards. These words or fragments should contain key phrases that remind you of what you want to say.
• If you feel insecure or don't know the subject well, write out the words of your speech exactly as you want to say them.

• Keep the visuals to a minimum. You want them to aid your speech, not to overshadow it. Always make sure your speech can stand on its own should technical problems occur.
• Make sure that the audience can read the content of your visuals. Too big is better than not big enough.
• Check the facilities of the room in which you will be speaking. If you need Internet or you need a projection screen, be sure that the facility has the equipment. Arrive to the room early to make sure everything is functional for your speech.

Practicing Your Speech

• If you drive a regular commute, you can also practice a memorized speech while driving. Don't look off of notecards while on the road, though.

• Make sure that your gestures are natural and not too frenetic. Alternatively, don't fix your arms at your sides or keep your hands latched to the podium.
• If you make the speech to a friend or colleague and they offer constructive criticism, try to be open to what they have to say. Make sure they are familiar with your topic or industry, though, or their criticism may do more harm than good.

Getting Ready the Day of Your Speech

• Try to arrive at your presentation well before your audience. Take the time to make sure the sound is good and run through your visual aids. If you're at a conference, you may have 15-20 minutes to prep. If you're the sole speaker, you could get there an hour in advance.

During Your Speech

• Make eye contact with members of your audience. If eye contact is too intense for you, look just above their heads at a point such as a clock or a painting. Remember to look to both sides of the room. Don't favor just the right or left.
• Move your eyes around your audience so that everyone feels included in the presentation.

• Never leave the stage if something goes wrong, even if you feel embarrassed. Make a joke if you can, shake it off, and move forward.

• Be sure to build time for any Q and A into your allotted presentation time. That way, you can control the flow of the Q and A. Then, after the last question, let your audience know, "I'd like to share one final thought with you," and deliver a powerful closer.

Samples of Persuasive Speeches

Samples of Informational Speeches

Community Q&A

Reader Videos

Share a quick video tip and help bring articles to life with your friendly advice. Your insights could make a real difference and help millions of people!

• Right before you start speaking, squeeze your butt cheeks together. [15] X Research source Public speaking author Robin Kermode suggests that this can help reduce anxiety. Thanks Helpful 1 Not Helpful 0
• It is better to select a topic you are comfortable with. By doing so, you will be less anxious and stressed. Thanks Helpful 1 Not Helpful 0
• Be loud and clear. Avoid the feeling of inferiority. This will boost up your confidence. Thanks Helpful 1 Not Helpful 0

Things You'll Need

• Written speech or index cards
• Friend, teacher or family member for practicing
• Video recording device
• Computer or tablet for presentations
• Charts and easel for presentations
• Microphone for a large room
• Glass of water
• Appropriate outfit

You Might Also Like

• ↑ https://saylordotorg.github.io/text_business-communication-for-success/s14-02-choosing-a-topic.html
• ↑ https://www.apa.org/monitor/2017/02/tips-speaking
• ↑ https://www.comm.pitt.edu/oral-comm-lab/audience-analysis
• ↑ https://www.americanbar.org/groups/litigation/committees/trial-practice/practice/2015/5-tips-for-engaging-opening-statements/
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/9-2-the-attention-getter-the-first-step-of-an-introduction/
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://www.comm.pitt.edu/visual-aids
• ↑ https://wmich.edu/career/personalcommercial
• ↑ https://www.toastmasters.org/resources/public-speaking-tips/preparing-a-speech
• ↑ https://www.edutopia.org/discussion/record-yourself-improve-your-practice
• ↑ https://www.purdueglobal.edu/blog/student-life/10-public-speaking-tips/
• ↑ https://courses.lumenlearning.com/suny-ccc-spch-1080-1/chapter/chapter-12-nonverbal-aspects-of-delivery/
• ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/tips-for-effective-delivery
• ↑ https://www.forbes.com/sites/work-in-progress/2014/01/28/five-easy-tricks-to-make-your-presentation-interactive/#3b01c83d2586
• ↑ https://www.theguardian.com/careers/careers-blog/10-quirky-tips-beating-interview-nerves-job
• How to Write a Great Speech: 5 Secrets for Success
• How to Give a Great Speech

About This Article

To prepare and give a speech, start by thinking about the topic, audience, and location of the speech. Write a detailed outline that includes your main topics, supporting points, and facts. Then, transfer the speech to note cards or handouts if necessary. Remember to practice your speech a few times in front of a mirror or a friend, and set a timer to ensure that you aren’t taking too long. On the day of the speech, review your note cards and make sure your presentation, handouts, or other supplementary information is in order. For tips on keeping calm during the speech and examples of different speeches, read on! Did this summary help you? Yes No

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Planning Your Speech

Being confident in your speech making and your public speaking means that you should fully prepare for your speech! Here are some tips to write a great speech!

1. Determine the purpose of your speech.  Whether it is a persuasive essay, argumentative essay, or just an informative one you need to know why you are giving the speech. Generally you may be told what kind of speech to write for your assignment, but if you have a choice on what type of speech you need to give it's important to know what you want to tell your audience. 

2. Identify your audience.  This may depend on your assignment but you need to know your audience to know what type of the information you are giving to them. Are you giving a speech to people who don't have any knowledge on the subject? Experts in the field? Or are you just speaking in front of your professor and fellow classmates? Understanding your audience helps you determine the scope of the detail in your speech and how you can keep the audience captivated. 

3. Create your claim (or thesis).  Just like writing a paper, your speech needs a thesis. Your claim is the main idea for your speech, and you will spend your speech providing evidence that supports your claim. 

4. Collect your evidence.  You need to support your claim with evidence. Evidence may include: surveys, statistics, anecdotal evidence, or even your own experience. 

5. Start determining how you will organize your speech.  Just like an essay, a speech has a similar structure. Your introduction, body, supporting evidence, and conclusion. It's helpful to write down your speech in a similar way you would write an essay. 

Giving Your Speech

Glossophobia, or the fear of public speaking, is very common. Below are some speech-giving tips that can help reduce your anxiety!

1. Talk to someone if you are feeling stressed.  Talk to a counselor, your professor, or just a friend. It's always helpful to talk about your worries and get support from people around. 

2. Know what you're talking about.  You will be more comfortable reciting your speech when you have some knowledge on the subject. While you are researching and preparing your speech, get some preliminary background information so you feel more confident with the subject. This also helps if you get any surprise questions from your audience!

3. Practice.  Practice, practice, practice. In the mirror, in front of some friends, in front of your classmates. Be comfortable with the words, the structure of your speech, and knowing the order in which you will present your main ideas. 

4. Organize your materials.  Disorganization the day of your speech can worsen your anxiety! Prepare the night before by setting out all of your demonstrative items (poster, powerpoint, pictures), make sure any notecards are in order, and set aside your clothes if you are dressing up for your speech. It's also important to make sure the technology in the room you are presenting in has everything you need (check with your professor)!

5. Study other speeches.  You don't need to study the great orators of the world to learn how to improve your speeches. TED Talks, interviews from people you look up to, and even watching YouTube videos can help improve your public speaking skills. 

6. Don't rely on Powerpoints/posters.  Items like Powerpoints and posters that you use for your speech are meant to support you and not be something that you read off of the entire time. If you can do without visual aids or if they are not required for your speech, you may decide not to use any at all. Try to have as little text as possible on them--you won't be able to read off of them and your audience will not be distracted reading the slides. 

7. Focus on your message.  Don't get caught up in little details, your stories, or any jokes you may have in your speech. Focus on your claim so your message is understood by your audience. 

8. Don't apologize.  Everyone makes a mistake. Technical difficulties can happen to every one. Don't let minor issues such as forgetting a part of your speech or getting a little mixed up derail your presentation. Your audience may not even notice the small mistake. If you feel like you need to make an apology, make a small one and continue on. You've got this!

9. Look around the room.  You should always give your audience your full attention. It might be a small classroom of a few students or a massive auditorium but your audience is very important. Focus on different parts of the room that you can spend a few seconds on during the speech. If you can't decide where to look, focus on a specific person. 

10. Be yourself.  You can reduce your anxiety by just being yourself. Involved your personality in how you present information; use your pitch and create a style that's meaningful and allows the audience to relate to you. And don't forget to smile!

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• Next: Speech Anxiety >>
• Last Updated: Aug 18, 2021 1:37 PM
• URL: https://libguides.rbc.edu/c.php?g=309563

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Planning your speech

- a complete, unabridged guide with multiple examples to help plan a successful speech ☺.

By:  Susan Dugdale  | Last modified: 06-05-2023

Planning your speech is where your success begins. I do not jest! 

In your imagination you may hear yourself being stunning, the audience clapping wildly  as they rise to their feet to give you a standing ovation.

You may see yourself being deluged in red roses and offered several speaking contracts. Obviously, they are all lucrative but you choose the one with optional extras: an extended holiday in the South of France …

But first you have to begin at the beginning: planning your speech. Without a plan you are whistling in the wind, dreaming.

What's on this page:

How to plan a speech step by step:

• gathering the information to write your speech
• brainstorming : what is a brainstorm, examples of brainstorms, getting started, with full step by step explanations and examples
• how to shape material to fit an audience, the speech setting, and time allocation
• an example speech outline
• how and why to research
• how to meet varying learning style needs: visual, auditory, and  kinesthetic
• links to other useful pages: how to rehearse, make cue-cards...

Planning your speech from the start

A note about these notes.

These notes are general guidelines for ALL types of speeches. I know they are long.

(Actually that's an understatement! They are very long.)

I also know if you take the time to go through them they'll give you a solid introduction to thorough speech preparation.

They cover the basics of good presentation planning, research, writing and rehearsal: aspects you’ll want to consider regardless of the type of speech you’re giving.

Gathering your information

Once you have information about:

• WHY you are going to speak (the purpose of your speech),
• WHO you are going to speak to (your audience),
• WHAT your general or specific subject matter is,
• HOW long the speech is to be,
• and WHERE it is...,

you are ready to make a rough or draft outline.

This will be your guide for writing.

You may alter the outline as you go along, as better or different ideas occur to you and that’s OK. It shows you’re flexible and thinking but before we can change anything we have to have something to start with.

To get to the outline stage in the speech planning process we first need to collect up all the "why", "who", "what", "when", "how", and "where" information needed. And that begins with a brainstorm * .

* What is a brainstorm?

A brainstorm is the name given to a commonly used, and effective, technique for generating lots of ideas on a topic, or theme, fast.

Using a heading as a prompt to get you thinking, you quickly note everything you can think of relating to it. You do not edit yourself.  You simply let the ideas flow until you can think of no more, making no judgements about whether it's a good idea, a silly idea, or a right or wrong one.

Ultimately, some will be more useful than others. You will sort through and order them later. However, the first step in the brainstorming process, is to accept everything you think of without hesitation. Stopping to decide what's OK and what's not breaks the flow.

If you'd like to see what a completed brainstorm looks like I have examples of them on my site. You'll see they provided the ideas that were then used to write the example speeches.

• one for a maid of honor speech
• one for a 50th wedding anniversary speech
• and another for a farewell speech for a colleague

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Brainstorm to begin planning your speech

The brainstorm you are going to do is about making sure you thoroughly understand everything you possibly can about the speech you intend to give.

On a large piece of paper or in a word document write these headings with enough space between them for notes.   

WHY are you giving this speech?

What is the purpose of the speech? Do you intend to inspire? To motivate? To entertain? To inform? Or perhaps you want to combine several, like to inform, motivate and inspire?

Knowing what you want your audience to think, feel and do as a result of listening to your speech is the WHY underpinning your presentation. It will help guide what content you use and how you structure it.

WHO is your audience?

Write down as much as you know about the audience.

This will give you ideas about what they will want to hear and be interested in. It will also be your guide when it comes to shaping your material. (More about this later!)

For now, make notes covering:

• the number of people expected to be in your audience,
• their age group,
• ethnicity, if appropriate,
• and the common, or uniting factors they share,
• and specific interests they may have.

Why is knowing who you're talking to vital?

Find out more about why being in harmony with your audience is so important. Check out building rapport.

Examples of WHY, WHO, WHAT...brainstorm notes 

Meet Martha Brown. She's fictional. I've made her, and the presentation she's preparing for up, to show you how the brainstorming part of the planning process works.

Martha's been asked to give a motivational speech to a group of women whose background is similar to her own. She, too, came from a family who struggled financially.

Today she is one of the few amongst her relatives who has maintained a marriage, raised children and has a successful business. Her small catering firm specializes in delivering beautifully presented gourmet meals and finger food on demand.

The organizer of the event wants her to share her life story as a guide or inspiration.

Martha is conscious of her good fortune but also knows the starting point, or the seed, lay within her. She desired the change of circumstances so much she enabled them to happen.

WHY is Martha giving this presentation?

What's the principal purpose behind Martha's speech? What does she want her audience to think, feel or do as a result of listening to her? 

Let's put ourselves in her shoes.

She wants to:

• motivate and inspire her audience
• give them hope 
• show them there is a way out of the circumstances they find themselves in

WHO is Martha's audience?

These are Martha's notes covering the key points about her audience.

• Approximately 25 people ( number )
• Mostly mid to late 30s (age)
• All women (gender)
• Mixed ethnic background but all speak English (ethnicity)
• City dwellers (uniting factor)
• Mostly work inside the home (uniting factor)
• Many have children (uniting factor)
• Interested in achieving work/life balance for themselves and their families and in particular a better financial situation (interest/uniting factor)
• All belong to the same church group (uniting factor)

WHAT are you going to talk about?

Write down the title and/or type of speech you have been asked to prepare. Now using your notes from the WHO section of your brainstorm, begin another set.

This time you are looking to see how WHAT you're going to talk about can be specifically shaped to meet and serve the interests of your audience.

Let's look at an example of WHAT

How does martha shape her life story to fit her audience.

She doesn't want to overwhelm them with information so they can’t think straight or digest it. That will turn them off.

They will think it’s too difficult and beyond them. They may listen, be interested, but they won’t  identify  with it.

She wants them to feel they can take from her experience and use it to enrich their own lives.

Her notes for WHAT may look like this:

• S peech Title How to win a future for your family when the kids need feeding and the bills want paying.
• Content - main points
• I am like you – I get too busy to plan ahead, I have a tendency to deal with what or whoever squeals loudest, I get tired …
• Before and after – life before I made the decision to start my own business – life after I made the decision. Comparisons – several examples.
• The hardest part of making the decision and acting on it was … Examples.
• The best part of making the decision … Examples. People who inspired me to act.
• What I’ve learned in the process about my family, others and myself … Examples.
• How I keep myself inspired … goal setting, listening and learning from others
• The future – a possible way forward for you, the women in the audience listening.

It’s not a speech yet but you can see the beginnings of its shape and how she’s used her knowledge of the audience to ensure giving them something they’ll enjoy listening to and identify with.

How? (How long will I speak for? How will I deliver my speech?)

There are two important 'hows' to consider.

1. How long have I got to speak?

The first is HOW long have I got to speak.

The time allocation you have been given will determine what you put into your speech and what you will leave out.

If you have a relatively short time, 3-5 minutes, you will need to either focus on one major topic with examples to illustrate or settle for covering a maximum of three lightly.

The purpose of your speech and your audience will help you make the most relevant choice. A longer time gives you more freedom to develop several ideas/themes fully.

2. How will I deliver my presentation?

The second 'how' relates to the method of presentation. HOW will you deliver this speech?

For example:

• Will this be a speech told with humor?
• Will you have a 'show and tell'? (This is when you take objects relevant to your speech to illustrate your points. It could be photographs or other items if they are suitable to transport.)
• Could you give a demonstration?

Shaping delivery to meet different learning styles

When you consider this 'how' bear in mind the different needs of your audience. Most people have a preferred mode for receiving information. That is their learning style.

Some people understand well through listening. They are called 'auditory'.

Some people get most of their understanding through looking. They are called 'visual'.

Others receive and understand information best when they can touch, feel or do what is being explained to them. These are the 'kinesthetics'.

Most of us have a preference for one or two modes. For instance, I am 'auditory' and 'visual'. I want to hear and see.  

A considerate speaker tries to include all three modes (learning styles) in their speech.

(For more on catering for learning styles with examples see the foot of the page.)

Delivery and time are yoked together

How you to choose to deliver your presentation is governed by the time you have available. If it is short, you may have to leave out a 'show and tell' or a demonstration but you will always be able to include something to meet all three modes satisfactorily.

'HOW' example from Martha's brainstorm notes 

Let’s return to Martha’s Notes to see what she does with the 'how' segment of her brainstorm.

How long? Time available = 10 minutes. (Maybe a little more but that depends on the rest of the agenda of the meeting and how well it flows. Could be some space for questions from the audience and answer.)

How to present? Definitely with humor! Also take some fliers, business cards and samples of finger food along. These can be available for people to pick up at the end of the presentation.

WHEN will this speech be given?

WHEN has two aspects you'll want to take into consideration.

The first is the actual date you have to have it ready for delivery. That lets you know how much time you have for preparation. Is it three weeks, six weeks, or two days?

You'll use that information to plan your workflow. For example, allocating yourself one week to get your preliminary outline and any research required, completed.   

The second aspect is the actual time of day and season you deliver a speech. This can have an impact on what you do and say.

For example: You can use an early bird start in the middle of winter on a wet Monday morning effectively by acknowledging the efforts people have made to be there, and by making sure the heaters are on and there's hot coffee available.

Finding ways of tying in what is happening in the 'here and now' is a good way to connect with your audience.

A word of warning : Be conscious about presenting difficult or challenging material when people are either both tired and hungry (just before lunch or dinner) or when they’ve just eaten! Concentration spans are not at their best in either situation. If possible save this type of content for a mid-morning or afternoon slot.

Martha’s Notes, WHEN:  2.45pm, Wednesday, 2nd August – Summer heat

WHERE will this presentation take place?

The environment/room/space you are to speak can play a big role in shaping the final presentation of your speech.

Points to consider are:

• Where will I be in relation to the audience?
• Will they see me easily?
• Will they hear me easily?
• Do I need a microphone?
• Is there a place to put notes if I’m using them?
• Where can I set up my samples for people to take them easily?
• Are there power points if I want to use any electronic devices?
• Do I have to provide everything I want to use (e.g.: computer, screen, leads…)?

Many fully prepared, beautifully rehearsed speeches fail because insufficient thought has gone into where they are to take place.

It’s no fun when people can neither see nor hear you or the carefully thought through demonstration is stymied through lack of an electric socket in the right place!

Martha’s Notes, WHERE: Church meeting room. It can seat everybody comfortably and there’s room for a table to put out a display of fliers and trays of food, paper napkins etc. Arrange the chairs in a horseshoe or semi-circle so everybody can see clearly.

Pulling the brainstorm notes together in an outline

Once you've worked your way through making notes under your WHY, WHO, WHAT, HOW, WHEN, and WHERE headings, you're ready for the next step.

That's picking and choosing, then re-ordering and re-writing the material you've taken from the WHAT and HOW segments of your brainstorm until you're satisfied it flows well and meets your speech purpose.

After you’ve completed outlining your speech, you’ll be ready to do any extra research required, and then you’re on to the task of writing your speech.

Martha's completed outline

Here's Martha’s Finished Outline as an example. 

Speech length : 15 minutes with extra time for a 'Question and Answer' session at the end of the presentation.

Speech title : How to win a future for your family when the kids need feeding, and the bills want paying

Introduction (2.5 minutes): Thanks for coming today … Summer heat, we’d all rather be at beach reading a book under a sun umbrella….etc. But I hope I’ve got something for you that’ll more than make up for it. I look around the hall and I see a lot of women just like me: women, who work hard, love their families, etc., … want the best for them.

(Insert anecdotal humor, perhaps a small personal story about credit cards. For instance, the only way I could manage them was to banish them the bottom drawer of the filing cabinet. Or use them to test how sharp my scissors were.)

Main Idea 1 (3 minutes): Introduce business and what it is.

Explain how it functions on a daily basis. Briefly outline long-term goals.

(Quick show-and-tell with flyers and food. Invite people to sample at end and ask questions.)

Main idea 2 (3.5 minutes): My life before the business (tie to women in audience). My life after business started. What I have achieved. The hardest part about starting, staying in business. The best part about starting, staying in business. People who have inspired me.

Main idea 3 (3.5 minutes): What I’ve learned in the process about my family, others and myself … Examples. How I keep myself inspired … goal setting, listening and learning from others

Summary : (2.5 minutes): Very quick round up of principal points. The future – the way forward for you, the women in the audience listening. Invite questions if time. Remind them about the fliers and the food! Thank organizers.

Summary - Core speech planning questions

That’s it! Very short, sweet and simple.

There’s nothing magical about planning your speech. It's just methodical: one-step-after-another. If you find yourself flustered go back to the core brainstorm headings and ask yourself the key questions once more.

• WHY am I giving this presentation? What is my purpose?What do I want my audience to do, think, or feel as a result of having heard me speak?
• WHO is this speech for?
• WHAT am I going to tell them that’s relevant and interesting?
• HOW long is the speech expected to be?
• HOW am I going to present it?
• WHEN is the speech for? (Date, day, time, season)
• WHERE is the speech going to happen? (Hall, outdoors, stadium…)

Write your answers down and let them be your guide.

Remember this is not your finished speech.

It’s your outline * : a map of what you’re going to cover.

Don’t spend too much time trying to get it perfect. You’ll want that energy for researching, writing and rehearsing!

And guess what is coming up next?

* If you'd like more about outlining a speech, including a printable outline template to use, go to sample speech outline .

Getting from planning to delivery

Here are links to articles on:

• how to research your speech . The reasons for research are discussed under the heading below -"When and What to Research"
• how to write your speech
• how to prepare and use cue cards. The benefits of using cue cards over reading from a word-for-word script are enormous. Because you are freed from having to focus on your notes you can interact with your audience directly. Your speech becomes more spontaneous and "in-the-moment".
• how to use story telling to enrich your speech . Do consider weaving your personal stories into your speech. They add tremendous audience appeal. 
• how to use props. If you're planning a "show and tell" type speech, this page is essential reading.
• how to rehearse. Rehearsal will lift your speech from ordinary to extraordinary. You'll find out privately where the glitches are, rather than publicly. It gives you an opportunity to refine your delivery.  I think it's absolutely essential!  

When and what to research

If you already know your subject thoroughly, inside out, back to front and sideways, there will be no need to research and you can skip this part of planning your speech.

BUT if you don’t, the outline should point up the gaps needing to be filled with specific information.

In our example it there seems little need for Martha to do any further research, as this speech is her personal story.

However, there are a number of ways she could strengthen her speech and add real benefits for her audience.

For example: she could bring along fliers from local training institutions providing courses especially geared for women setting up business on their own or she could provide a list of business women in the community willing to mentor and advise women in start-ups. A reading list would be helpful, as would a resource list.

All of these ideas need researching before presenting.

Careful research adds authority to your work. It shows care, thought and dedication to getting it right. Your audience will appreciate and respect you for it.

NB. If you are presenting material as fact rather than as opinion, check it! Make sure you know rather than think you know. If you can’t find out, then say so.

PS. Remember those modes or preferred learning styles?

Did you pick how Martha planned to meet each of them in her outline?

For the 'auditory' learners she would tell her story using her voice in a lively, interesting-to-listen-to way! Nothing turns an auditory focused person's ears off faster than a monotone drawl.

For the 'visual' people, she would provide fliers and food to see. Plus her appearance and body language would 'say' to them, this is a vibrant, purpose-filled person who loves what she does.

And lastly, she would use 'word pictures' to illustrate the points she made in her speech. The 'visual' would literally 'see' where she was coming from by using their imagination to recreate her images in their own minds!

For the 'kinesthetics', Martha planned to actively tell her story. She would use vivid 'action' words describing how she did things.

Example: ' I started a business.'  is bland. It doesn't communicate any of the effort or feelings involved.

By contrast: ' I started my own business. What a journey! I know you've watched your children learning to walk. Well, that was me! I fell. I skinned my knees and bruised myself. I got up, took two steps and crashed again...'

You get the idea. This is action, living and real.

The 'kinesthetic' folk will appreciate and know what she is talking about.

Additionally, Martha's fliers and food will appeal too. They can hold them, actively read the fliers and taste the food.

Lastly, they will be aware of what Martha does while she's talking to them. Is she conveying energy, excitement and action in her body language? If so, she'll have them with her!

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Prepared speech: 10 effective tips on how to practice a speech

• Filed under: Featured articles , Public speaking articles , Public speaking tips and tricks , Speaking tips , Speech delivery , Speech preparation

Table of Contents

Prepared speech and proper preparation

• Why are they attending?
• How much do they know about your topic?
• Have they seen anyone else making a speech on the same topic?
• What is the main benefit they can expect to get from your presentation?
• What happens before your presentation?
• What happens after your presentation
• How old are your listeners?
• Are there any gurus in the audience?

How to practice a speech?

1. at first, practice in an empty room. if possible, in the room where you’ll be making your presentation.

2. Practice for your presentation standing

3. practice using slides and explaining their content, 4. prepared speech = make using notes smoother.

• Notes are too general or say nothing . This means that whenever you look at your notes, you’re confused, asking yourself, „What did I mean by this sentence?“
• Too much-written text . This creates a situation in which it’s difficult to search in the long text, which means long pauses or voiced sounds, e.g., „erm…“, „hm…“, etc.
• Don’t start pulling at your notes during the presentation . Hold them firmly in your hands or on the table; as soon as you start pulling at them, the audience will notice, mistaking it for uncertainty.
• Speaking to your notes, reading from paper, and not keeping contact with the audience . The listeners want to keep eye contact with you, they don’t want you to gawk at your papers (or slides on screen).
• Don’t apologize or talk nonsense during pauses . The fact that you’re using notes is nothing unusual. It’s also fine to lose trace of what you were going to say next. Never apologize for these two things. Why? As soon as you apologize for losing trace of your thoughts, the listeners will immediately think „I see, something’s wrong!“

5. Watch your body language and think about how to use it effectively

• Explore situations for using hands : show how big or small a thing is or which point you’re talking about (first, second, third, etc.).
• Use different movements , otherwise, you’ll look like a robot. Also, predictability reduces listeners’ attention.
• Put your hands in the applause position – this is the rest position to use during pauses. As soon as you start speaking, your hands will move away from each other, each time at different distances. In larger rooms, you can make wider movements; in smaller rooms, they’ll be more humble.
• Use bold gestures that show confidence and authority. If you need to express anger, show your fist; if you need to express blame, point with a finger, etc.
• Don’t memorize your movements. Think about which movements you normally use when speaking, but don’t memorize them – the audience will get it and think you’re being ridiculous.

6. Turn on a video camera and record your presentation

“90% of how well the talk will go is determined before the speaker steps on the platform.” – Somers White

How to practice a speech while using a video camera?

Watch the first recorded version without sound, 7. if there’s a time limit, use a stopwatch when practicing, 8. after practicing on your own several times, make a presentation for your friend, 9. think of the answers to potential questions in advance.

„ Don’t start arguing, but if you are in a dead end, ask a non-related question and lean on the back of your seat with a self-satisfied smirk. While your partner is trying to figure out what’s going on, quickly change the subject. “  – Murphy’s Law

10. Repeat. Repeat again. And then again.

Summary: prepared speech and question “how to practice a speech”, can the effective tips for practicing a speech also apply to teaching public speaking.

Yes, the effective tips for practicing a speech can also apply to teaching public speaking. By incorporating proven public speaking techniques such as visualization, vocal exercises, and audience interaction into the teaching process, students can develop their skills in a more structured and holistic manner.

Related questions

• Acknowledge that stage fright is a very common phenomenon
• Remember that the audience wouldn’t understand you’re nervous
• Proper preparation with proper practice
• Change your attitude to the audience
• Don’t try to impress the audience
• You don’t have to feel the urge to talk all the time
• Keep in mind that everything is in your hands

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Who is janek tuttar.

My name is Janek Tuttar , and I am the founder and author of Speak and Conquer website.

I have been teaching public speaking at Estonian Entrepreneurship University of Applied Sciences

Here, I am sharing the wisdom of how to cope in different public speaking situations.

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Hi! My name is Janek Tuttar, and I am the founder and author of SpeakAndConquer.com.

I have been teaching and blogging about public speaking since spring 2007. Here, I am sharing the wisdom of how to cope in different public speaking situations.

Send me an e-mail: [email protected]

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7 steps to prepare a speech in a surprisingly short time

Most of my clients are entrepreneurs, CEOs or working in other leadership positions. I also meet many small business entrepreneurs. One common thread is that they’re very busy. Successful leaders are mindful about how they spend every single minute.

It’s no surprise then, that when these leaders are asked to speak in public, the one thing they are thinking is:

How do I prepare a speech in as little time as possible?

They realise very well that speaking well is important , and that preparation is necessary to deal with speaking anxiety . They just want to do it efficiently.

Today I’d like to share with you an excerpt of my CEO playbook for delivering speeches. The section on preparation contains tips that are useful to anyone looking to prepare a speech in half the time while doubling their impact .

I’ve compiled them into a handy list of 7 steps:

The 7 steps to efficiently prepare a speech

The steps are:

• Identify your purpose . Why are you speaking?
• Know your audience. What are their aspirations, pains, …?
• Add significance. Why should the audience care?
• Define your clear message. What should your audience remember?
• Establish your structure . Develop a middle part with one or two points supported by an anecdote, story, and preferably backed up by facts and data.
• Prepare a strong opening and a strong ending .

1. Define your purpose

For a speech to be effective, it must have a clear goal. A goal also helps you focus while creating the speech.

Ask yourself: do you mainly want to…

Note: these goals may overlap, and one does not exclude another. But one must be your main goal.

2. Know your audience

In order to connect with your audience during speeches, it is important to be able to place yourself in their shoes. Only from this perspective can you truly communicate understanding and establish rapport.

To know your audience is to engage your audience.

The Empathy Map is a handy technique from the world of user experience and marketing, where it is used to better understand potential or existing customers. It works remarkably well when you prepare a speech, too.

The big idea is to go over the different areas in the map and come up with the elements that create your listeners’ mental world in relation to the topic.

Suppose you are to deliver a speech on the use of sugar in processed foods. Some questions the empathy map would trigger are:

• What do they think about the use of sugar and how does it make them feel ?
• What do they hear about sugar from their environment or in the news?
• What do they see when it comes to sugar, e.g. in terms of advertising or packaging?
• What do they say about sugar to their peers? What do they do – what actions do they take (or not take)?
• What  pain, or significant disadvantages, do they associate with sugar?
• What  gain, or significant advantages, do they associate with sugar?

Note that the answers to some of these questions will overlap. Don’t worry about that — this is just a brainstorming tool to trigger relevant information stored in your memory. The point is not to organise information in any neat way.

Try it, even if it’s for 5 minutes! You’ll be surprised how helpful the answers are for:

• finding an angle
• finding the right words
• creating goodwill
• overcoming resistance
• and much more.

3. Add significance

Why significance is key when you prepare a speech.

Crafting any good story starts with the why . What’s the point exactly?

There’s a saying in public speaking: you win the heart before you win the mind. Knowing the  why of your speech is essential in accomplishing that.

Speakers engage an audience by being significant; by creating meaning. Audiences feel engaged when they have the feeling the talk is also about them. A great example is Martin Luther King’s famous ‘I have a dream’ speech. The audience did not come to see Martin Luther King, they came because they identified with his ideas. They felt his speech was about them, their lives, and their dreams.

That explains the importance of step 2: Know your audience. You can only add significance if you have a clear image of the receiving end of your speech.

How to find your speech’s significance

To find the significance of your speech, ask yourself the following questions when you prepare a speech:

• Why am I giving this speech?
• What do I believe, that I want to share? What do I stand for?
• So what?! Why should my audience care?

4. Define your clear message

Today, people are flooded with information. There is an image circulating on the web which goes so far to say that a person today receives more information in a day than a person in the middle ages in his entire life!

True or not, we can all agree that in a device-rich world, the information intake has never been more intense.

How does that translate to speeching? Well: to make your speech memorable, I suggest you focus on extracting one key message .

Your key message should be as simple as possible, regardless of the complexity of the issues and topics at hand. It will consist of one or two phrases that express your main point.

If that sounds daunting, let’s look at a model that can help.

The Message House model is a time-tested PR tool to condense complex stories into a thematic ‘house’. This house is made of a set of three messages that together form the overarching key message (called the Umbrella Statement in the model).

The Core Messages on the second level represent your Umbrella Statement, but in greater detail. They can be supporting arguments, sequential steps to take, conditional statements, descriptive (think: who, what, where, when, why and how), or of another kind.

Finally, the lower part of the house provides evidence, proof points and support. This is the foundation of your story.

How to use the Message House

In some cases, your Umbrella Statement (that’s your key message) will be very clear to you. If that’s so, it’s useful to come up with the 3 Core Messages that make up the Umbrella Statement.

At other times, you’ll have 2 or 3 messages in mind as you prepare a speech. In that case, consider those your Core messages and start to look for the single Umbrella Statement.

Examples of Umbrella Statements and their Core Messages

• Employees lose time and energy in traffic.
• Some employees report they feel less productive in larger office spaces.
• Candidates for jobs that are hard to fill, are not attracted to our current policy.
• First, I will introduce the idea at the annual shop owner’ meeting.
• Then, I will have the team communicate the exact steps to each shop owner.
• Finally, our sales representatives will check each shop they visit.
• The Polish and Swedish teams did exceptionally well.
• May and June were top periods for sales.
• Orange bicycles are super popular and account for a large part of the profits.

5. Establish your structure

The way you organise information is essential if you want your audience to follow and understand your speech. Ideas must be put together in an orderly manner.

I therefore recommend every speaker to use an  outline as the backbone for their speech.

An outline is simply 10,000 feet view of your speech. It’s as if you would zoom out completely and see the major turns your speech takes.

Why use an outline?

That’s easy: our brains are simply not capable of creating quality content from beginning to end.

Compare it to cooking a meal. Imagine yourself standing in front of different foods. Without thinking ahead, you grab a couple of ingredients and start cutting, cleaning and preparing them.

Unless you’re an experienced chef, that won’t result in a remarkable meal, will it? Without a gameplan to prepare a speech, the end result of your creation will be underwhelming.

Here are a few general directions your outlines can take. These are based on effective storytelling principles:

• Problem – pathway – solution
• Problem – solution – reasoning
• Situation – complication – solution
• Past – present – future

After you’ve decided on the general direction, flesh out your outline. See if you can describe your speech in ten to fifteen bullets. Refer to your Message House (see previous point) to make sure your outline includes your Core messages.

What structure works best for your purpose? Do you have a preference? Try a few structures for your speeches and choose the one that is most persuading.

Related article: How to structure a victory speech in three steps

Next, integrate even more storytelling. Your bigger picture might be represented by a story, but can you integrate ‘mini-stories’ to illustrate specific points?

6. Prepare a strong opening and strong ending

Scientific research shows it again and again. If you ask people to rate a certain experience they had recently, they will base a lot of their opinion on how it began and how it ends. Looking back at an experience, whatever happens in the middle seems to carry less weight for us.

A classic example is a visit to a restaurant. Smart restaurant owners focus extra on doing two things impeccably: the welcoming and the dessert. Although they pay great attention to the overall experience, of course, they know that a sloppy greeting of their guests, or a below-standard dessert, can easily spoil their guests’ memory of the whole evening.

For you, it means it’s smart to think twice about how you open and how you close.

Ideas for a strong opening

Here are a few angles to inspire you in crafting your opening:

• ‘Start with a bang’: use a quote, bold claim or striking fact, or ask a question.
• ‘So what?’: Go straight to the point and open with why your audience should care.
• ‘Introduce yourself’: But do it in a compelling way. Tell a juicy story. What would the tabloids write about you?
• Make the purpose clear – What impact do you want to achieve?

Ideas for a memorable ending

• Repeat your Key Message. Think ‘key takeaway’. This is a natural-feeling and effective way to make a firm point.
• Refer to the beginning. Most good stories develop in a circular way. A problem introduced in the beginning gets solved in the end. Balance gets restored; etcetera.
• Present a call-to-action . If you want your audience to take a certain action, always end with that.

7. Rehearse

1. write out, practice and tweak (optional).

At this point, you could write out your speech in full text – if you have the time.

Read your text out loud for a few times until you’re comfortable with the content. You will probably still tweak a few parts.

If you don’t have the time, or you feel comfortable working with just bullet points, feel free to skip to step 2!

I do highly recommend you write out your opening and ending.

2. Bring back to bullet points and practice again

Once on stage, you don’t want to hold the full text of your speech in your hand. You will be tempted to look at it often, which will break your connection with the audience.

So now, reduce your text to a list of main points, keywords, facts and anecdotes. And practice your speech again. Refer back your outline from step 5 for the general structure.

This will also help you memorise the speech completely by heart faster.

Do I have to know my whole speech by heart, you ask?

My answer is: not necessarily. But as just mentioned, do know your opening and ending from the inside out.

3. Take your practice to the next level

Here are my rehearsing tips for the best results:

• Record yourself . Most beginning speakers find this tough, but it’s an essential way of spotting weaknesses in your speaking and improving them.
• Practice for real people. The gap between practising in front of a mirror and practising in front of a crowd is just too large. Practice for a small group of colleagues or family members to get used to the stress that comes with having an audience.
• Ask for specific feedback. If you practice in front of people, help them evaluate you by asking them specific questions. It could be the content, your body language, or your opening. Anything you feel you need feedback on.
• Rehearse often. Once you’re happy with your speech’s content and your performance, practice your speech ten times – if you have that luxury of time. If you need more practice, go for it. There’s no better confidence booster as knowing you’ve rehearsed your speech until it hurt 🙂

That’s it!

Although I could elaborate on each on the above points, this provides you with a larger plan to optimally prepare a speech.

Are you a busy professional looking for a speaker coach to get you from good to great in the most efficient way. Look no further. I am here to help all my clients achieve exactly that.

“I knew that Elizabeth really understands what I want to achieve and whom I want to reach, and that she is a bad-ass coach with mad skills. When I was asked to give a keynote at an event, I was determined to really take my talk to the next level. So it was a no-brainer to work with her. Could I have done it on my own? Perhaps, but it would have taken me more time, stress and effort and I would not have achieved the same results. Working with a coach who you can trust, like Elizabeth, creates an extremely comfortable starting position, which made me step onto the stage on the Big Day without any nerves.” – Anouck Meier, CEO of Ampersand

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How to Prepare a Speech & Deliver It in 4 Simple Steps

Have you been asked to speak in front of a group? Where should you start?

Whether you’re in school or on the job, you’re likely to be called upon to make a presentation. You might be asked to make a toast at a wedding or a eulogy at a memorial service. Opportunities for public speaking abound, and having the skills to prepare and deliver a talk can set you apart and put you ahead.

Keep reading to learn how to prepare a speech and deliver it.

How to Prepare a Speech & Deliver It

Williams argues that being able to effectively deliver public speeches or presentations is a crucial skill because it can expand your career options and professional network and help you share your ideas. (Shortform note: Public speaking is important not only for expanding career options and sharing ideas—experts note that it can also boost your confidence and help you overcome anxiety .)

Here are four tips on how to prepare a speech and execute an effective presentation.

Tip #1: Choose a Relevant, Helpful Topic

To engage your audience, Williams says you must understand them so you can select a topic that they’re interested in. The best way to interest them is by providing them with something they need—solutions, advice, or information. For example, imagine that you’re a guest speaker at a library event for kids who are bored at home for the summer. They probably want to learn about something fun they can do to pass the time. The topic of your speech can be about how to build a model volcano at home—something that will solve their problem of boredom.

(Shortform note: Other experts reiterate the importance of understanding your audience so you can pick an effective topic. They elaborate that you should specifically seek out information like the audience’s age, gender, beliefs, seniority, education, hobbies, experience, ethnicity, and employment . This will help you better determine what they’re interested in and what service you can provide that they might need.)

Tip #2: Write Your Speech

Williams says that the first step of writing your speech is researching all angles of your topic so you’re knowledgeable and can answer any questions you’re asked. (Shortform note: Researching thoroughly also allows you to develop unique insights that will make your speech stand out .)

Once you have this background knowledge, it’s time to write your speech. One possible speech structure is to start by catching the audience’s attention by introducing a problem they have that you can solve. Then, explain why they’re struggling to solve that problem and provide your solution. Next, provide facts supporting your solution, explain why it works, and show the audience how it’ll solve the problem. Conclude by calling your audience to take action.

(Shortform note: While Williams provides an effective structure for speeches that have a clear problem and solution, for other types of speeches , alternative formats may be more effective—for example, for speeches meant to entertain or inform. To write an effective speech, you must choose a structure that’s appropriate for your topic . For example, a problem-solution format won’t be effective for an informative speech about the history of AI. Instead, a chronological format may work best.)

Tip #3: Prepare for Your Presentation

Williams recommends practicing reciting your speech mostly from memory in the days before your performance—you don’t want to read your entire speech from a sheet of paper during your presentation. Instead, create notecards with refreshers of your main points that can help spark your memory during your speech.

(Shortform note: Consider practicing your speech in front of an audience —even if it’s just a few friends. This will help you get used to being in front of people so you’ll feel more confident during your presentation. Further, make your cue cards more user-friendly by including only one main idea per card, using a heading to indicate which part of the speech the card pertains to, and including plenty of blank space on the card so it’s easy to read from.)

Tip #4: Execute Your Speech

Williams says you must stand up straight and exude confidence while presenting—this will make people more inclined to listen to you. Further, be enthusiastic to get your audience excited, and speak to them in a conversational manner. If you come off as overly professional, the audience may struggle to relate to you and lose interest in your message.

(Shortform note: Chris Anderson, curator of TED , adds a few tips to help you effectively execute your speech . To exude confidence through your posture, keep your lower body grounded—swaying or shuffling your feet portrays nervousness. Instead, move your upper body—specifically, use hand gestures for emphasis and to portray enthusiasm. Further, Anderson warns not to be too enthusiastic or passionate, as this can disrupt your ability to be conversational with your audience—you must strike a balance.)

• ← bell hooks’s Definition of Love: Aiding Spiritual Growth
• How Malcolm X and Elijah Muhammad Became Enemies →

Elizabeth Whitworth

Elizabeth has a lifelong love of books. She devours nonfiction, especially in the areas of history, theology, and philosophy. A switch to audiobooks has kindled her enjoyment of well-narrated fiction, particularly Victorian and early 20th-century works. She appreciates idea-driven books—and a classic murder mystery now and then. Elizabeth has a blog and is writing a book about the beginning and the end of suffering.

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How to Prepare for a Speech in 5 Simple Steps

Want to know how to prepare for a speech? 

First, you need to understand that the ONE thing most successful speeches have in common is this:

The best speeches seem effortless. That is, most impactful speeches are often those that seem like they weren’t prepared for, as if they are impromptu, passionate talks that capture the attention of listeners. 

These speeches come across as eloquent, but not stiff. Conversational, but passionate. Clear, but with depth. 

Preparing for a speech means putting in hours of prep work to ensure your speech doesn’t feel stiffed and rehearsed for the audience, or for you. 

But the the reality is that successful speeches DO require consistent, careful preparation. From crafting a compelling message to perfecting your delivery, here’s a step-by-step process you can follow for preparing an impactful speech: 

• Define Your Purpose and Audience
• Narrow Down Your Message
• Polish Speech Structure and Organization
• Prepare the Opening and Closing
• Master Rehearsal and Delivery

BONUS Tips to Prepare For a Speech

#1 –  define your purpose and audience.

When preparing for a speech, clearly defining your purpose and understanding your target audience are essential steps. You first have to determine why you are writing the speech, and who the speech is for. This will help you build a solid foundation as you begin to write and prepare for your speech. 

First, define your purpose. Ask yourself the following questions: 

• Why are you writing this speech?
• What do you want to achieve with your speech?
• Do you aim to inform, persuade, entertain, or inspire your audience?

Depending on your answers to the above questions, you’ll want to ensure that you’re considering the purpose of the speech before you even begin writing. 

For example, maybe you’re writing a speech for your best friend’s wedding. In this case, you’d likely want to create a memorable, touching speech that highlights your friend’s best qualities and elicits excitement for their marriage journey. You’d want to leave a lasting impression that makes everyone laugh , entertains, or inspires the wedding guests for years to come. Knowing the purpose before you start writing, will help you craft a speech that considers your end-goal.

Determining your speech’s purpose will help you guide your message towards a specific direction and ensure that your content remains focused and impactful. Clarity in your message is key to effectively conveying your ideas. By emphasizing one key message and structuring your speech around it, you can help your audience grasp the main point you’re trying to convey. 

Second, define your target audience. Ask yourself these questions:

• Who are you speaking to?
• What do they care about? 
• How do they fit into your speech’s purpose? 

Understanding the answers to these questions will help you prepare a speech that resonates with your target audience – the very people who will hear your message. Additional details such as their age, background, interests, and level of knowledge about your topic will help you tailor your speech accordingly.

Consider the previous example of writing a speech for your friend’s wedding. Your target audience in this case might consist of people from all ages and backgrounds who share a commonality: they love and care for the newly wed couple. They are there to witness a celebration of love, and want to be part of the couple’s special day. Therefore, as you prepare for your speech, you need to consider the audience and what you can say that will resonate with them.

Audience analysis plays a vital role in tailoring your speech to help reach your listeners. You can use strategies such as empathy mapping techniques , you can get more insight into your audience’s perspectives, thoughts, feelings, actions, pains, and gains. This understanding allows you to craft a speech that speaks directly to their interests and concerns which helps increase audience engagement.

Once you’ve determined your speech purpose and target audience, you can move on to the next step of the speech preparation process. 

#2 – Narrow Down Your Message

Sometimes, it can get overwhelming when you start to think of what to write. Maybe you don’t know exactly what you want to say, or how to say it. Or maybe you have an idea of your speech’s overall message, but you don’t know how to communicate it. 

Regardless of your situation, it’s important to get any and all ideas out first through a process of brainstorming. Then, once you’ve added all of your ideas to paper, you can prioritize the most important ones. 

Just like an effective conversation or presentation, a speech must have a central theme, or core message.

What is the keway you want your audience to remember after your speech?

The goal is to decide on one central core message, so you can build up your speech around it. 

Then, you can begin to craft a compelling message with clear significance. This will help you to captivate your audience and convey your ideas effectively.

Once you have your central message defined, you can start brainstorming which elements to include that help build that message. Here are some examples:

• Engaging anecdotes: Share personal stories or relatable experiences to connect with your audience on a deeper level and make your message memorable.
• Impactful quotations: Integrate quotes from reputable sources or well-known figures that support your key points and add credibility to your message.
• Emotional appeal: Appeal to the emotions of your audience by evoking feelings of empathy, joy, or even urgency to make your message resonate and leave a lasting impression.
• Credible research: Gather evidence like facts, statistics, quotes, or anecdotes to substantiate your points.

Once you’ve done that, it’s time to move on to the next step. 

#3 – Polish the Structure and Organization

Now that you have most of your main ideas formulated, you have to consider the right placement of your content so that everything flows coherently.

The key is to help your audience follow along, so they can understand what you’re trying to say in your speech. The last thing you want is a speech that doesn’t have clear flow, or feels jumbled. This is the easiest way to lose your audience’s attention!

Writing a well-structured speech is crucial for effectively conveying your message and engaging your audience from the start.

Begin by outlining your speech, including your clear topic, purpose, and main points to guide your content arrangement. Ensure that your speech flows smoothly by incorporating clear transitions between ideas and emphasizing your main points.

Organize your content in a logical sequence to help your audience follow along easily. Structuring your speech in a coherent manner won’t only keep you on track but also aid in delivering your key messages effectively. By creating a solid framework for your speech, aligning it with its purpose, and maintaining a logical flow of information, you can effectively convey your message and engage your audience’s attention.

Here are some common speech structure formats: 

• Chronological: Organize your speech in a sequential order, following a timeline or series of events.
• Problem-Solution: Present a problem or challenge, then propose solutions or ways to address it.
• Cause and Effect: Discuss the causes leading to certain effects or outcomes, or vice versa.
• Topical: Group information by topics or themes, presenting each one separately.
• Comparative: Compare and contrast different ideas, concepts, or perspectives within your speech.

Remember that a well-organized speech sets the stage for a successful delivery and helps you make a lasting impact on your listeners.

Once your structure and organization is outlined, you can combine everything and begin the writing process. As you write and refine your speech, use clear and concise language. Avoid jargon and complex sentences that your audience might not understand.

Once you have a draft you can work with, move on to the next step!

#4 – Prepare Your Speech’s Opening and Ending

To captivate your audience from the start and leave a lasting impact, mastering the art of crafting a strong opening and ending is essential. 

Don’t underestimate the power of your opening and closing remarks. For many speeches, these lines are the equivalent of a “first and last impression” on your audience, so it’s important to take your time refining them. 

Your opening and ending should be written AFTER you’ve structured and organized your content – so don’t skip this process!

When preparing your speech’s opening and ending, keep in mind the following key points:

• Use an attention grabber: Begin with a compelling anecdote, a thought-provoking question, or a surprising fact to immediately capture the audience’s interest and curiosity.
• Leave a lasting impression: Your ending should summarize key points concisely, reiterate the main message, and leave the audience with a strong call-to-action or a memorable quote that resonates with them.
• Create connection: By using storytelling, personal experiences, or emotional appeals in both the opening and ending, you can establish a deeper connection with your audience, making your speech more relatable and impactful.

You might have ideas for more than one opening and closing statement – that’s okay! If that happens, try to narrow your selection down to two ideas. You can let your draft “simmer” and get insight and opinions from close family and friends that you practice your speech on. 

#5 – Master Rehearsal and Delivery

Once your speech is 90% written, it’s time to start practicing your rehearsal and delivery with your internal network of family and friends. Ideally, your practice audience should consist of your target audience, so that you can get the most effective and relevant feedback.

When preparing for a speech, prioritize thorough rehearsal and confident delivery to engage your audience effectively. Start by incorporating vocal exercises to warm up your voice and improve clarity. Pay attention to your body language, ensuring it’s open, confident, and matches your message.

Building confidence through positive affirmations and visualizing a successful delivery can help calm nerves. Utilize rehearsal techniques like practicing in front of a mirror, recording yourself, or seeking feedback from a friend. Remember to focus on key points rather than memorizing the entire speech to maintain authenticity.

When it comes to delivery, maintain good eye contact, vary your pace for emphasis, and use gestures to emphasize key points. Remember to breathe and pause when needed to allow the audience to digest information. By following these tips, you can deliver a compelling speech that resonates with your audience.

To summarize, here are some tips to master your speech rehearsal: 

• Practice in front of others: Get feedback and overcome any anxieties.
• Practice Regularly: Dedicate consistent time to rehearse your speech, ideally multiple times leading up to the event.
• Practice out loud: This helps you refine your delivery, timing, and flow.
• Record yourself: Use audio or video recording tools to capture your rehearsals and review them for improvement.
• Time yourself: Practice delivering your speech within the allotted time to ensure it fits the allocated slot.
• Focus on delivery: Pay attention to your tone, pace, and body language while rehearsing to enhance your delivery.
• Memorize key points: Memorize the key points or main ideas of your speech to maintain a natural flow and connection with your audience.
• Seek feedback: Ask trusted friends, family members, or colleagues to provide constructive feedback on your delivery and content.
• Rehearse in different settings: Practice your speech in various environments to adapt to different acoustics and audience sizes.

Tip #1 –  Manage your nerves

Sweaty forehead, shaky voice, stuttering, and word stumbling… we all know the feeling of being nervous during a presentation. And unfortunately, it’s not easy to hide nerves once the physiological response sets in, meaning your audience can pick up on your anxiety. It’s okay to be nervous, but you want to prevent yourself from being too nervous that your audience can pick up on your nervousness and anxiety. 

The good news? You can learn how to calm down before a presentation and avoid stage fright.

Here are some tips to combat nerves when preparing for a speech:

• Take deep breaths: Slowing down your breathing can help calm your nerves.
• Visualize success: Imagine yourself delivering a confident and impactful speech .
• Focus on your message: Remember, your passion and knowledge about the topic can overshadow any anxieties as long as you can stay focused.

Tip #2 –  Prepare delivery aids (optional)

A delivery aid, often referred to as a visual aid or presentation aid, is any supplementary material used by a speaker during a speech or presentation to enhance the audience’s understanding and engagement. These aids can take various forms, including slides, charts, graphs, props, videos, or handouts. The primary purpose of delivery aids is to complement the verbal delivery of the speaker and reinforce key points or concepts being discussed. If you’re incorporating technical concepts into your speech, or trying to explain scientific or abstract points, delivery aids can be helpful. 

Common types of delivery aids for a speech:

• Slides: Presentation software like PowerPoint or Keynote allows speakers to create slides with text, images, and multimedia to support their speech.
• Visuals: Charts, graphs, diagrams, and infographics can visually represent data or concepts for easier understanding.
• Props: Physical objects or models can be used as props to illustrate points or add a tactile element to the presentation.
• Videos: Short video clips or animations can be integrated into the speech to demonstrate processes, showcase examples, or tell a story.
• Handouts: Printed materials such as handouts, worksheets, or summaries can provide additional information or resources for the audience to reference during or after the speech.

Tip #3 – Choose your speech outfit (and rehearse in it!)

When choosing what to wear for a speech , it’s important to consider professionalism, comfort, and appropriateness for the occasion. 

Your outfit should convey confidence, professionalism, and respect for the audience. It should also align with the tone and formality of the event. Choose attire that makes you feel comfortable and confident, allowing you to focus on delivering your speech effectively.

Here are some tips for choosing what to wear for your speech presentation: 

• Dress Professionally: Choose attire that reflects the formality of the event and conveys professionalism. Opt for well-fitted clothing in classic styles and neutral colors so you can look polished and put-together.
• Prioritize Comfort: While it’s essential to dress professionally, make sure your outfit is comfortable to wear for an extended period. Avoid clothing that is too tight, restrictive, or uncomfortable.
• Consider the Audience and Venue: Take into account the audience demographics and the setting of the event when selecting your outfit. Aim to dress in a way that’s respectful and appropriate for the audience while also considering factors such as the venue’s dress code and climate.
• Minimize Distractions: Avoid clothing with loud patterns, flashy accessories, or overly revealing styles that could distract the audience from your message. Opt for simple, understated attire that allows the focus to remain on your speech and delivery.
• Pay Attention to Grooming: Don’t forget to pay attention to grooming details such as hair, nails, and hygiene. Ensure your appearance is neat and tidy, and consider factors such as makeup and accessories to enhance your overall look without being distracting.
• Test Your Outfit: Before the event, try on your outfit and practice moving and speaking in it to ensure it’s comfortable and doesn’t restrict your movements. Make any necessary adjustments or alterations ahead of time to avoid last-minute wardrobe issues.
• Bring a Backup: As a precaution, consider bringing a backup outfit or accessories in case of any wardrobe malfunctions or unexpected changes in plans. This’ll give you peace of mind and ensure you’re prepared for any unforeseen circumstances on the day of the event.

You’ve laid the groundwork for a successful speech preparation journey. By understanding your purpose and audience, crafting a compelling message, organizing your content effectively, and practicing diligently, you’re well on your way to delivering a memorable and impactful speech.

Embrace the challenge, stay focused, and remember that the key to success lies in your dedication and commitment to delivering an effective, impactful speech that gets your core message across.

And don’t lose sight of what matters throughout the journey: Your speech matters, and you have the power to impact many lives with your message. No matter what happens, your efforts and persistence in overcoming any obstacles when it comes to preparing and delivering your speech will make it all worthwhile.

Good luck on your speech preparation endeavors!

Is Your Idea Good Enough For A TED Talk?

Check out more great articles from the Thought-Leader Blog covering TEDx Talks, success mindsets, and everything else in between

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15 Ways to Start a Speech + Bonus Tips

You have heard the saying “First impressions are lasting; you never get a second chance to create a good first impression.”

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). The introduction is basically the formal greetings for speeches, so let’s be sure to get this right to really hook the audience.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech By Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem. Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt top these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of speaking is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then ask a question requiring a show of hands.

Try something like this:

“This is a great time to be alive and in business in America. By the way how many people here are self-employed?”

Raise your hand to indicate what you want people to do. I have used this line, and after a number of hands go up, I then say to someone who raised their hand in the front, “How many people here are really self-employed?”

Invariably, someone will say, “We all are!”

I then compliment and affirm the answer:  “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Story

You can start your talk with a story. Some of the most powerful words grab the complete attention of the audience are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off with the words, “Once upon a time…” you tell the audience that a story is coming. People immediately settle down, become quiet, and lean forward like kids around a campfire.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively to the rest of the story.

The story technique is very effective.

In fact, its probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a speech to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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• Speech Topics For Kids
• How To Write A Speech

How to Write a Speech: A Guide to Enhance Your Writing Skills

Speech is a medium to convey a message to the world. It is a way of expressing your views on a topic or a way to showcase your strong opposition to a particular idea. To deliver an effective speech, you need a strong and commanding voice, but more important than that is what you say. Spending time in preparing a speech is as vital as presenting it well to your audience.

Read the article to learn what all you need to include in a speech and how to structure it.

Table of Contents

• Self-Introduction

The Opening Statement

Structuring the speech, choice of words, authenticity, writing in 1st person, tips to write a speech, frequently asked questions on speech, how to write a speech.

Writing a speech on any particular topic requires a lot of research. It also has to be structured well in order to properly get the message across to the target audience. If you have ever listened to famous orators, you would have noticed the kind of details they include when speaking about a particular topic, how they present it and how their speeches motivate and instill courage in people to work towards an individual or shared goal. Learning how to write such effective speeches can be done with a little guidance. So, here are a few points you can keep in mind when writing a speech on your own. Go through each of them carefully and follow them meticulously.

Self Introduction

When you are writing or delivering a speech, the very first thing you need to do is introduce yourself. When you are delivering a speech for a particular occasion, there might be a master of ceremony who might introduce you and invite you to share your thoughts. Whatever be the case, always remember to say one or two sentences about who you are and what you intend to do.

Introductions can change according to the nature of your target audience. It can be either formal or informal based on the audience you are addressing. Here are a few examples.

Addressing Friends/Classmates/Peers

• Hello everyone! I am ________. I am here to share my views on _________.
• Good morning friends. I, _________, am here to talk to you about _________.

Addressing Teachers/Higher Authorities

• Good morning/afternoon/evening. Before I start, I would like to thank _______ for giving me an opportunity to share my thoughts about ________ here today.
• A good day to all. I, __________, on behalf of _________, am standing here today to voice out my thoughts on _________.

It is said that the first seven seconds is all that a human brain requires to decide whether or not to focus on something. So, it is evident that a catchy opening statement is the factor that will impact your audience. Writing a speech does require a lot of research, and structuring it in an interesting, informative and coherent manner is something that should be done with utmost care.

When given a topic to speak on, the first thing you can do is brainstorm ideas and pen down all that comes to your mind. This will help you understand what aspect of the topic you want to focus on. With that in mind, you can start drafting your speech.

An opening statement can be anything that is relevant to the topic. Use words smartly to create an impression and grab the attention of your audience. A few ideas on framing opening statements are given below. Take a look.

• Asking an Engaging Question

Starting your speech by asking the audience a question can get their attention. It creates an interest and curiosity in the audience and makes them think about the question. This way, you would have already got their minds ready to listen and think.

• Fact or a Surprising Statement

Surprising the audience with an interesting fact or a statement can draw the attention of the audience. It can even be a joke; just make sure it is relevant. A good laugh would wake up their minds and they would want to listen to what you are going to say next.

• Adding a Quote

After you have found your topic to work on, look for a quote that best suits your topic. The quote can be one said by some famous personality or even from stories, movies or series. As long as it suits your topic and is appropriate to the target audience, use them confidently.  Again, finding a quote that is well-known or has scope for deep thought will be your success factor.

To structure your speech easily, it is advisable to break it into three parts or three sections – an introduction, body and conclusion.

• Introduction: Introduce the topic and your views on the topic briefly.
• Body: Give a detailed explanation of your topic. Your focus should be to inform and educate your audience on the said topic.
• Conclusion:  Voice out your thoughts/suggestions. Your intention here should be to make them think/act.

While delivering or writing a speech, it is essential to keep an eye on the language you are using. Choose the right kind of words. The person has the liberty to express their views in support or against the topic; just be sure to provide enough evidence to prove the discussed points. See to it that you use short and precise sentences. Your choice of words and what you emphasise on will decide the effect of the speech on the audience.

When writing a speech, make sure to,

• Avoid long, confusing sentences.
• Check the spelling, sentence structure and grammar.
• Not use contradictory words or statements that might cause any sort of issues.

Anything authentic will appeal to the audience, so including anecdotes, personal experiences and thoughts will help you build a good rapport with your audience. The only thing you need to take care is to not let yourself be carried away in the moment. Speak only what is necessary.

Using the 1st person point of view in a speech is believed to be more effective than a third person point of view. Just be careful not to make it too subjective and sway away from the topic.

• Understand the purpose of your speech: Before writing the speech, you must understand the topic and the purpose behind it. Reason out and evaluate if the speech has to be inspiring, entertaining or purely informative.
• Identify your audience: When writing or delivering a speech, your audience play the major role. Unless you know who your target audience is, you will not be able to draft a good and appropriate speech.
• Decide the length of the speech: Whatever be the topic, make sure you keep it short and to the point. Making a speech longer than it needs to be will only make it monotonous and boring.
• Revising and practicing the speech: After writing, it is essential to revise and recheck as there might be minor errors which you might have missed. Edit and revise until you are sure you have it right. Practise as much as required so you do not stammer in front of your audience.
• Mention your takeaways at the end of the speech: Takeaways are the points which have been majorly emphasised on and can bring a change. Be sure to always have a thought or idea that your audience can reflect upon at the end of your speech.

How to write a speech?

Writing a speech is basically about collecting, summarising and structuring your points on a given topic. Do a proper research, prepare multiple drafts, edit and revise until you are sure of the content.

Why is it important to introduce ourselves?

It is essential to introduce yourself while writing a speech, so that your audience or the readers know who the speaker is and understand where you come from. This will, in turn, help them connect with you and your thoughts.

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