brand executive cover letter

Resume Worded   |  Career Strategy

13 brand manager cover letters.

Approved by real hiring managers, these Brand Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Brand Manager
• Senior Brand Manager
• Associate Brand Manager
• Alternative introductions for your cover letter
• Brand Manager resume examples

Brand Manager Cover Letter Example

Why this cover letter works in 2024, highlighting relevant experience.

This sentence does a great job of showcasing specific accomplishments and experiences that directly relate to the Brand Manager role. By providing concrete numbers and results, the candidate demonstrates their ability to drive tangible success in their past positions.

Showing Genuine Enthusiasm

What makes this sentence stand out is the personal connection the candidate makes with the company's values and brands. By mentioning specific brands and their initiatives, the candidate comes across as genuinely passionate about the company and its mission, which can set them apart from other applicants.

Aligning Personal and Professional Values

When you connect your personal values to the ethos of the company, like Nike's commitment to innovation and inspiration, it shows the recruiter that you're not just a fit for the job, but for the culture as well. This connection can make you more memorable and help establish a deeper connection with the hiring team.

Tangible Achievements Highlighted

Job seekers, remember to include concrete examples of how your work has led to positive outcomes. This writer talks about leading a rebranding project that saw a substantial increase in traffic and customer retention. It's a powerful statement that immediately shows what they're capable of.

Alignment with Company Values

This candidate does a great job of showing that they understand Nike's brand ethos and how they plan to contribute to it. By demonstrating an understanding of the company culture and showing that it aligns with their personal values, they're making it clear they're a good fit.

Innovative Problem-Solving

The introduction of an AI tool to improve market analysis shows initiative, creativity, and a willingness to leverage technology to solve problems. It also provides evidence of the candidate's ability to drive efficiency and effectiveness in their campaigns.

Enthusiasm for the Role

The candidate's excitement about the possibility of shaping sports culture worldwide is infectious. It's crucial to show your enthusiasm for the role you're applying for, and this line does that perfectly.

Professional and Appreciative Closing

Thanking the recruiter for considering your application is a polite and professional way to close your cover letter. Also, expressing eagerness to discuss how you can contribute to the company is a great way to end on a positive note.

Show your passion for the brand manager role

When you express genuine interest in a company's mission and products, it shows you're not just looking for any job, but are invested in what the company stands for. This can make you a more attractive candidate.

Highlight your strategy experience

Detailing your ability to develop and execute brand strategies that connect with audiences shows you have the skills necessary for the brand manager position and can bring valuable insights and results to the company.

Demonstrate your impact with numbers

Using specific figures to highlight your achievements, like revenue generated or sales increases, provides concrete evidence of your success and potential to contribute positively to the team.

Connect with the company's vision

Showing excitement for the company's innovative approach and mission indicates you're a good fit culturally and professionally, making you a compelling candidate for the brand manager role.

End with a strong call to action

Polite and eager sign-offs indicate your enthusiasm to further discuss your fit and contributions to the company, prompting a positive response from the hiring team.

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Connect personally with the brand philosophy

Sharing a personal connection with the brand's philosophy makes your application stand out by showing that your alignment with the company goes beyond the professional.

Detail your relevant experience

Specific examples of past achievements establish a track record of success, making you a more attractive candidate for the role.

Showcase your readiness for the role

Highlighting skills that directly apply to the job's requirements suggests that you can hit the ground running and contribute immediately.

Align your values with the company's

Stating that your personal values match the company’s approach reinforces the idea that you’re a good fit for the team, not just the role.

Acknowledge the chance to further discuss

Inviting further discussion reveals your openness to engage and share more about how you can contribute to the company’s goals.

Show genuine interest in the brand manager role

Your excitement about the company and its mission is clear. This makes it easy for me to see how passionate you are. Passion is a key trait I look for. It often means you'll be dedicated and enthusiastic on the job.

Demonstrate your brand strategy success

By detailing your experience with brand strategies that drove growth, you show me you have the skills needed for the job. It's important to see real-world examples of how you've made an impact.

Highlight specific achievements in brand management

Talking about your leadership in a brand refresh and its positive results gives a clear picture of your ability to drive a brand forward. Sharing specific outcomes like increased sales and awareness helps me understand what you could bring to our team.

Emphasize your passion for connecting with consumers

Your passion for building brands that create meaningful connections is exactly what we look for. It tells me you're not just about the product, but also about how it fits into the consumer's world.

Close with a forward-looking statement

Ending your letter looking forward to the possibility of joining the team adds a nice touch. It shows eagerness and a positive attitude towards future interactions.

Senior Brand Manager Cover Letter Example

Showcasing leadership skills.

When you talk about leading a team to launch a successful product, you're showcasing your leadership skills and your ability to deliver results. It gives me a clear snapshot of your potential impact.

Understanding the Brand

Indicating how you plan to elevate the Starbucks brand shows that you've thoughtfully considered where your skills and experience can be of best use. It's a powerful way to illustrate your understanding of the brand and your ability to contribute to its success.

Proof of Success with Traditional and Digital Media

By talking about successful campaigns that blended traditional and digital media, you're showing versatility and a proven track record. This shows you're not just a one-trick pony, but can adapt to different methods to achieve results.

Excitement for Global Impact

Expressing excitement about the potential to influence people on a global scale demonstrates enthusiasm and ambition. It shows that you're not just thinking about what you can get from the job, but what you can give.

Clear Intent

Stating your intention to bring your expertise to Starbucks not only shows confidence, but also signals to me that you're invested in contributing to Starbucks' mission. It's a strong, clear way to end your cover letter.

Show your passion for the brand's mission

When you express genuine enthusiasm for a company's core values, it suggests that you will be more than just an employee; you'll be an advocate for the brand.

Highlight your track record in brand growth

Demonstrating your history of success gives me confidence in your ability to contribute positively and substantially to our team.

Understand what makes the company unique

Recognizing and appreciating what sets a company apart shows that you have done your homework and are truly interested in what makes the brand special.

Express how you can contribute to future success

Articulating how you plan to use your skills to help the company achieve its mission makes your application more compelling and shows forward-thinking.

Communicate your eagerness to discuss further

Ending your letter with an invitation to discuss your application further demonstrates eagerness and openness for dialogue, which is always a positive trait.

Connect personal interests with the company's mission

Explaining how your personal values align with the company’s goals makes your application stand out. It suggests you'll fit well with the company culture.

Showcase your strategic achievements

Demonstrating your ability to lead and succeed in strategic brand positioning with measurable outcomes highlights your capability to handle responsibilities at a high level.

Emphasize a data-driven approach

Illustrating your strategies are guided by data and consumer insights is impressive. It suggests you make informed decisions that lead to success.

Express gratitude

Thanking the hiring manager for their time reviewing your application is courteous and leaves a positive impression.

Show enthusiasm for a discussion

Conveying excitement about the possibility of contributing to the company’s success invites the hiring manager to envision you as part of the team.

Show your passion for the company's mission

When you talk about your admiration for the company’s values, it shows you have done your research and are genuinely interested in what they stand for. This is a good way to show that you're not just looking for any job, but you're interested in this specific company because you share similar values.

Detail your relevant achievements

Mentioning specific outcomes, like increasing market share and improving brand perception, with clear numbers, helps me see the real impact you've had in your past roles. It’s not just about the tasks you’ve completed; it’s about showing how those tasks translated into success for the brand.

Connect your excitement to the role

Expressing enthusiasm for the specific aspects of the job shows that you understand what the role entails and are eager to tackle those challenges. It tells me you're not just looking for any senior brand manager position, but you are specifically interested in what this role at our company involves.

End with a strong, respectful close

Closing your cover letter by thanking the hiring manager for considering your application and expressing your desire to contribute to the company’s mission adds a respectful and professional touch to your application. It leaves a good lasting impression.

Use a professional sign-off

Ending your letter with a courteous "Best regards" followed by your name shows professionalism. It’s a small detail, but it contributes to the overall positive impression of your application.

Associate Brand Manager Cover Letter Example

Express admiration for the company's mission.

Showing appreciation for the company’s values and mission demonstrates you’re not just interested in the role but are also aligned with what the company stands for, which is crucial for long-term success.

Detail your contribution to past successes

Highlighting your role in developing successful brand campaigns and exceeding sales targets shows your capability to drive results and your potential as a valuable addition to the team.

Emphasize your shared values

Expressing your draw to the company's dedication to transparency and responsibility shows a personal connection to their values, underscoring your fit for the associate brand manager role on a more personal level.

Link your skills with the company's goals

Pointing out how your brand strategy, project management, and collaboration skills can contribute to the company's growth and success demonstrates a clear understanding of your potential role and impact.

Show eagerness to discuss your role

A conclusion that expresses eagerness to engage further with the hiring team shows initiative and a proactive attitude, which are valuable traits for any candidate.

Start with personal connection

When you begin with a story about your personal experience with the brand, it shows you're a genuine fan. This makes your cover letter more memorable.

Highlight a successful project

Talking about a specific campaign you led and showcasing the results (like a sales increase) proves you can make a big impact. This is exactly what hiring managers look for.

Match passion with skills

It's good to share not just what you love but also how your skills can help the brand grow. This combination of passion and expertise is appealing.

Be polite in your closing

Ending your letter with thanks and an eagerness to discuss your application further is both respectful and shows you're genuinely interested in the role.

Connect personal values with the associate brand manager role

When you express your commitment to sustainability and how it aligns with the company's values, it tells me you're not just looking for any job. You're seeking a place where you can be passionate about your work and its impact. This alignment is crucial for long-term success.

Showcase collaboration and impact

Your role in launching a new product line shows you can work well with others and have a direct impact on a brand's success. This experience is valuable because it demonstrates you have practical skills in addition to theoretical knowledge.

Emphasize your mission-driven mindset

Highlighting your attraction to the company's mission-driven approach speaks volumes. It shows you're looking to contribute to something bigger than yourself, which is a trait I admire in candidates.

Express gratitude and eagerness to discuss further

Thanking me for reviewing your application and expressing a desire to discuss your fit for the role further is polite and professional. It shows respect for the process and genuine interest in the position.

End with a professional sign-off

Your sign-off is courteous and sets a professional tone. It's a good practice to end on a respectful note, as it leaves a lasting impression.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Brand Manager Roles

• Assistant Brand Manager Cover Letter Guide
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5 Brand Strategist Cover Letter Examples

Brand Strategists excel at shaping a company's image, weaving together elements of identity, values, and vision into a compelling brand story. Similarly, your cover letter is your chance to craft your own professional narrative, blending your skills, experiences, and aspirations into a persuasive pitch. In this guide, we'll delve into the best cover letter examples for Brand Strategists, helping you to create a narrative that resonates with recruiters.

Cover Letter Examples

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The best way to start a Brand Strategist cover letter is by grabbing the reader's attention with a compelling introduction. This could be a brief story about a successful brand strategy you've developed, or a unique insight about the company you're applying to. Show your passion for brand strategy and how you can bring value to their team. For example, "As a Brand Strategist who increased brand awareness by 50% at my last company, I was excited to see your job posting. I believe my innovative approach to brand development would be a great fit for your team." This not only shows your skills but also your enthusiasm for the role.

Brand Strategists should end a cover letter by summarizing their key skills, experiences, and passion for the role. This should be followed by a call to action, expressing interest in further discussing their qualifications and potential contributions to the company. It's important to maintain a professional tone, while also showing enthusiasm for the opportunity. For example: "I am excited about the opportunity to bring my unique blend of creative and analytical skills to your team and am confident that I can contribute significantly to your brand strategy. I look forward to the possibility of discussing my candidacy further." Finally, end with a professional closing such as "Sincerely" or "Best regards," followed by your full name. Remember, the goal of the cover letter is to intrigue the hiring manager enough to read your resume and invite you for an interview.

A Brand Strategist's cover letter should ideally be one page long. This length is sufficient to succinctly present your qualifications, experience, and interest in the position without overwhelming the reader. It's important to remember that hiring managers often have numerous applications to review, so keeping your cover letter concise and to the point increases the chances of it being read in its entirety. As a Brand Strategist, your ability to communicate effectively and efficiently is key, and your cover letter is a great place to demonstrate this skill.

Writing a cover letter with no experience as a Brand Strategist can seem challenging, but it's important to remember that everyone starts somewhere. Here are some steps to guide you: 1. Start with a strong introduction: Begin your cover letter by introducing yourself and expressing your interest in the position. Make sure to mention where you saw the job posting. 2. Highlight relevant skills: Even if you don't have direct experience as a Brand Strategist, you may have transferable skills from other roles or academic projects. These could include skills like market research, data analysis, creativity, problem-solving, and communication skills. Make sure to provide examples of how you've used these skills in the past. 3. Showcase your knowledge: Show that you understand what a Brand Strategist does and the industry you're hoping to enter. This could be through discussing relevant coursework, certifications, or self-study. 4. Show enthusiasm: Employers want to hire people who are passionate about their work. Show your enthusiasm for the role and the company. 5. Close with a call to action: End your cover letter by thanking the employer for their time and expressing your desire to further discuss your qualifications in an interview. 6. Proofread: Make sure your cover letter is free of errors. This shows your attention to detail, a crucial skill for a Brand Strategist. Remember, the goal of a cover letter is to show why you would be a good fit for the role, even if you don't have direct experience. By highlighting your transferable skills, showing your knowledge of the industry, and expressing your enthusiasm for the role, you can write a compelling cover letter that will catch the employer's attention.

Related Cover Letters for Brand Strategists

Brand manager cover letter.

Content Manager Cover Letter

Digital Marketing Manager Cover Letter

Marketing Manager Cover Letter

Social Media Manager Cover Letter

Public Relations Cover Letter

Brand Strategist Intern Cover Letter

Creative Brand Strategist Cover Letter

Junior brand strategist cover letter, senior brand strategist cover letter, brand strategist cover letter, related resumes for brand strategists, brand strategist resume example.

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9 Professional Brand Manager Cover Letter Examples for 2024

Your brand manager cover letter must immediately showcase your understanding of what makes a brand thrive. Highlight your experience with market research and brand positioning to demonstrate your expertise. Ensure that your brand manager cover letter also reflects your ability to work cross-functionally with teams. Your creativity and strategic thinking should leap off the page, convincing the reader of your unique value add to their company.

All cover letter examples in this guide

Assistant Brand Manager

Associate Brand Manager

Brand Ambassador

Brand Designer

Brand Director

Brand Marketing

Brand Marketing Manager

Branding Manager

Cover letter guide.

Brand Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Brand Manager Cover Letter

Key Takeaways

Crafting a brand manager cover letter can often seem daunting, especially when it's a crucial step after you've begun your job application process. You know your cover letter should highlight not just your experience but also weave the tale of your greatest professional triumphs without merely echoing your resume. With a need for formality while dodging clichés, striking the perfect balance in a concise, one-page narrative is key to capturing the hiring manager's attention. Let's tackle how to do just that.

• Personalize your brand manager cover letter and get inspired by other professionals to tell a compelling story;
• Format and design your brand manager cover letter to make an excellent first impression;
• Introduce your best achievement in your brand manager cover letter to recruiters;
• How to make sure recruiters get in touch with you, using your brand manager cover letter greeting and closing paragraphs.

What is more, did you know that Enhancv's AI can write your cover letter for you? Just upload your brand manager resume and get ready to forward your job application in a flash.

If the brand manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Brand Manager resume guide and example
• Senior Marketing Manager cover letter example
• Media Manager cover letter example
• Social Media Manager cover letter example
• Content Strategist cover letter example
• Advertising Manager cover letter example
• Experiential Marketing cover letter example
• Copywriter cover letter example
• Analytics Manager cover letter example
• SEO cover letter example
• Digital Marketing Analyst cover letter example

Brand Manager cover letter example

Taylor Foster

Chicago, IL

+1-(234)-555-1234

[email protected]

• Industry Relevance: The cover letter highlights the candidate’s background in direct-to-consumer initiatives and digital marketing strategies, showing a direct correlation with the e-commerce sector in which the company operates.
• Quantifiable Achievements: Specific achievements, such as leading a launch that resulted in a 40% increase in revenue and improving customer retention by 25%, provide tangible evidence of the candidate's impact in previous roles.
• Alignment with Company Values: The candidate expresses an understanding of the company’s commitment to sustainability and consumer engagement, reflecting the importance of aligning with the company’s ethos.
• Evidence of Skill Application: Mentioning the use of strategic product placement and market analysis demonstrates the application of skills relevant to e-commerce management, and the candidate's ability to translate data into actionable insights signifies a hands-on and results-driven approach.

What are the basics of the design or format of your brand manager cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your brand manager cover letter.

Recruiters enjoy reading brand manager cover letters with a standardized format that uses:

• the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
• single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates );
• a one-inch margin to wrap around the text, like in our cover letter builder ;
• PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your brand manager cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your brand manager cover letter or its body.

End your brand manager cover letter with a closing paragraph and, if you wish, a signature.

The top sections on a brand manager cover letter

• Header: This includes your name, contact information, and the date, crucial for establishing your personal brand and ensuring the recruiter can easily follow up with you.
• Greeting: Personalize this section by addressing the hiring manager by name, showing that you've done your research and are serious about joining their specific team.
• Introduction: Clearly state the position you are applying for and why you are uniquely suited for this brand manager role, perhaps highlighting a key accomplishment or relevant brand success story.
• Body: This section should detail your relevant experience, brand management skills, and specific successes, using metrics to quantify your achievements and demonstrate how you can add value to the company's brand portfolio.
• Closing: End your cover letter with a call to action, requesting an interview and reiterating your enthusiasm for contributing to the company's branding initiatives, while thanking the reader for considering your application.

Key qualities recruiters search for in a candidate’s cover letter

• Brand development and management expertise: Recruiters look for candidates with a proven track record of successfully developing and managing a brand in their respective markets, as this indicates an ability to understand and grow the company's brand.
• Strategic thinking and innovation: Demonstrating the ability to think strategically and bring innovative ideas to the table is crucial for a brand manager, who must keep the brand relevant and competitive.
• Market research and consumer insights: Recruiters prioritize candidates who are skilled in conducting market research and translating consumer insights into effective branding strategies and campaigns.
• Cross-functional leadership and collaboration: Brand managers often work with various departments, so strong leadership skills and the ability to collaborate effectively with other teams are essential for success in this role.
• Communication and presentation skills: Articulating branding concepts and strategies to stakeholders and the ability to present ideas clearly is key, as brand managers must champion the brand internally and externally.
• Adaptability and crisis management: The ability to adapt to rapidly changing market conditions and effectively handle potential brand crises is important, as brand reputation can be impacted by unforeseen events.

What greeting should you use in your brand manager cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your brand manager cover letter salutation , you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Team,
• Dear Mr./Ms. [Last Name],
• Dear [First Name] [Last Name],
• Dear Dr. [Last Name],

How to start your brand manager cover letter introduction

The opening paragraph of your brand manager cover letter can seem like a real enigma.

Where do you start writing ?

In your brand manager cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

Choosing your best achievement for the middle or body of your brand manager cover letter

Now that you have the recruiters' attention, it's time to write the chunkiest bit of your brand manager cover letter .

The body consists of three to six paragraphs that focus on one of your achievements.

Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).

Another excellent idea for your brand manager cover letter's middle paragraphs is to shine a light on your unique professional value.

Write consistently and make sure to present information that is relevant to the role.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your brand manager cover letter .

But how do you ensure recruiters, who have read your application this far, remember you?

Most brand manager professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your brand manager cover letter in the way that best fits your personality.

Brand Manager cover letter advice for candidates with no experience

If you're worried about writing your Brand Manager cover letter and have no professional experience , we sure have some advice for you.

Turn recruiters' attention to your transferable or relevant skills gained thanks to your life and work experience.

Instead of writing about past jobs, focus on one achievement (whether from your volunteering experience, education, etc.) and the skills it has helped you build.

Alternatively, you could focus your Brand Manager cover letter on your career objectives and goals. Always remember to make those relevant to the job you're applying for by detailing how you see yourself growing as part of the company.

Recruiters would be way more impressed with candidates who fit the job profile and can bring about plenty of skills and vision to the table.

Key takeaways

We hope this brand manager cover letter writing guide has shown you how to:

• Format your brand manager cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
• Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
• Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
• Introducing your biggest achievement and the skills it has taught you in your brand manager cover letter body;
• Write no more than two sentences in your brand manager cover letter introduction to set the right tone from the get-go.

Brand Manager cover letter examples

Explore additional brand manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Brand Manager cover letter example

You’re in your wheelhouse with this one! You have been building your brand throughout your career. As a brand manager, the opportunity to get your message across in a cover letter is a golden one since this document gives you free-form writing space to highlight your strengths.

Brand management is your specialty, but job hunting is not. You need to make sure you stand out from all the other brand managers in the hunt. So what are the key components of a cover letter and how do you differentiate yourself? 

This writing guide, along with our brand manager cover letter example, will show you how to:

• Develop the best format and framework for your paragraphs
• Make the most of every word in the short space you have
• Choose a tone and style that brings out your best and meshes with the company culture
• Sidestep common errors when writing your brand manager cover letter.

Resume.io is an expert resource for job seekers in all fields and at all stages of their careers. You can find even more cover letter writing help in our library of 125+ occupation-specific cover letter examples.

Best format for a brand manager cover letter

The first step toward a great cover letter is the framework in which to write. A brand manager cover letter should contain the following elements:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

The comprehensive cover letter guide gives you a high-level view of the important job of writing cover letters, but below you will find specific advice on how to maximize each paragraph and section.

This brand manager cover letter sample is a good foundation to develop your own professional application:

Dear Mr. Marshington, Having worked for 50+ consumer goods brands during my consultancy career, I am now looking to work in-house for a leader in the beauty and wellness category. I believe that by consistently and organically managing a brand, exponential value can be added in the long-term. I have led countless rebranding projects during my career, growing sales by 45% LFL for a skincare brand, increasing market share by 15% points for a supplement brand and contributing to $45m of sales growth for all clients across my 8-year career. I have primarily worked with challenger brands, and I know what it takes to take share from both the volume end of the market and nationally recognized brand leaders. In terms of the marketing and design side of my work, I have won over 15 industry awards for my packaging designs and am passionate about sustainable design. I know that this is a big focus for the role, and I have been a regular speaker at sustainability conferences. My work with one of your competitors led to a 35% reduction in packaging and a 15% cost saving – expertise that I would bring to your position. I enclose a portfolio of previous work to highlight that sort of direction that I would take your stable of brands. I would certainly value the opportunity of an interview to discuss in more detail. Sincerely, Casey Williams

If you’re looking for additional inspiration for cover letter writing, you can check out our related business & management cover letter samples: 

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Cover letter header

Think of the header as your eye-catcher. As a brand manager, you know that if you don’t get the customer’s attention, you’re wasting your efforts. 

Of course, the most important aspect of your cover letter header is to impart key contact details: your name, email and the best phone number to reach you quickly. Choose a design that enhances your personal brand, but remains legible and professional looking. 

Consistency is king in branding and image creation, so apply that to your job application package. Consider using the same cover letter template for your resume and cover letter or ones that are complementary. 

The goal of the cover letter header: Get your contact info out there with a little style.

Cover letter greeting

Tone is key in branding and it’s no different in the greeting of your brand manager application letter. Your first task is understanding the organization you’re targeting. That way, you can adopt the appropriate tone beginning with your greeting.

Our cover letter examples typically use “Dear Mr./Ms./Dr. [surname here],” but if you know the company’s style, you can ad lib a more casual greeting such as “Hey there” or “Hello!” Use your instincts to guide you.

Names make a difference

One of the most important aspects of your cover letter is one that many applicants may not take a lot of time considering: The name of the person to whom you are writing. Consider these factors when you construct your greeting:

• The spelling of the person’s name
• The proper honorific (Ms.? Mr.? Dr.? Mx.?)
• The correct title

Do your research. If you absolutely cannot find the name of a person, take the company culture into account and go for something like “Hello People Department” or “Dear Marketing Department.”

The goal of the cover letter greeting: Set the correct tone for your letter from the start.

Dear Mr. Marshington,

Cover letter introduction

Who are you? What will you bring to your prospective employer? These are the questions you need to answer in the introduction. This cover letter is not about patting yourself on the back (although you should not be too modest either). The theme here should be “Here’s how I can help you.” 

Hiring managers have a problem: They have a position to fill and their boss is looking for the perfect person to fill it. They want to make the boss happy so make sure you explain how you will help them do that. What’s your “wow factor.” Get that out there in your introduction. What will make the hiring manager’s eyes light up because they recognize they have found a great candidate? If you can answer that question, you are well on your way to an interview.

Brand managers need creativity and social media savvy, hppy , an HR and employee engagement firm, says, but they also need managerial skills, adaptability under pressure and a solutions-oriented mindset. Choose one or two of these attributes to highlight in your intro, along with a concrete achievement. 

Customize your cover letter!

Wouldn’t it be great if you could write one application letter and mass mail it? This is one of the biggest mistakes a job seeker can make. No two jobs are alike, so no two cover letters should be either.

As a brand manager, you don’t create one message for every market. Why? Because different demographics have different needs and wants. The same is true for companies. Carefully consider the job listing and the company culture as you craft your message. 

The cover letter sample text below jumps in with the candidate’s philosophy and career overview.

The goal of the cover letter intro: Leap in with the best you have to offer to pique the hiring manager’s interest and get them to read on.

Having worked for 50+ consumer goods brands during my consultancy career, I am now looking to work in-house for a leader in the beauty and wellness category. I believe that by consistently and organically managing a brand, exponential value can be added in the long-term.

Cover letter middle part (body)

The body of your brand manager cover letter is the backbone of your strategy. You’ve gotten their interest and now you have to detail why you are the best fit for the position. That means showing off your skills, but also your work personality.

Choose two or three key successes in your career that mesh with the requirements of your targeted job and use pointed descriptors to illustrate your management style. Make sure you get as detailed as you can and explain how your past accomplishments show your value-add for your prospective employer. Check out the body section of our cover letter sample below.

Use bullets to draw attention to your successes and to break up the text blocks. Choose examples that highlight different skills making sure they illustrate the qualities your prospective employer seeks.

The goal of the cover letter body: Develop your brand by highlighting your personality and successes.

I have led countless rebranding projects during my career, growing sales by 45% LFL for a skincare brand, increasing market share by 15% points for a supplement brand and contributing to $45m of sales growth for all clients across my 8-year career. I have primarily worked with challenger brands, and I know what it takes to take share from both the volume end of the market and nationally recognized brand leaders. In terms of the marketing and design side of my work, I have won over 15 industry awards for my packaging designs and am passionate about sustainable design. I know that this is a big focus for the role, and I have been a regular speaker at sustainability conferences. My work with one of your competitors led to a 35% reduction in packaging and a 15% cost saving – expertise that I would bring to your position.

How to close a brand manager cover letter (conclusion and sign-off)

While first impressions last, last impressions may make the difference in whether or not you get the interview. Remind the hiring manager not just of what you have achieved, but what you can achieve for them. 

Your conclusion should restate and amplify your message: Here is why you should hire me! Here are my fabulous achievements. I will increase brand awareness, rebrand a lagging product, or implement fresh ideas. Finally, make it clear that you want the job with a call to action or a polite request for an interview, such as the one within our cover letter sample.

The goal of the conclusion and sign-off: End with confidence and a reminder that you are eager for an interview.

I enclose a portfolio of previous work to highlight that sort of direction that I would take your stable of brands. I would certainly value the opportunity of an interview to discuss in more detail. Sincerely, Casey Williams

Avoiding common mistakes in a brand manager cover letter

• Make sure the product fits the need. In other words, adjust your application letter for each job.
• Don’t use too much jargon. You want your message to be clear and succinct. Industry-specific language can clutter up your prose and can also be misinterpreted.
• Proofread. Have a friend or colleague read over your letter before you send it to avoid typos and ambiguous wording.

Key takeaways

• As a brand manager, you know the importance of a targeted message – put those skills to work by tailoring your cover letter.
• Make sure your conclusion includes a call to action that confidently and politely invites the hiring manager to contact you.
• Check out our brand manager cover letter sample for more ideas on creating a great format.

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