airbnb digital transformation case study

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Airbnb valuation surges past $100 billion in biggest U.S. IPO of 2020, [REUTERS]. "Airbnb : Case Study of Digital Transformation Canvas" is published by Ethan Than (Thanapongphan ...

The hotel industry is being disrupted by new digital players who have entered the market and challenge the conventional hospitality approach. The sharing economy in particular, with the Airbnb start-up in the lead, has created a major challenge, if not a threat, to established hotel chains. As a response, AccorHotels, Europe's leading hotel ...

Read on to learn how Airbnb inspired digital transformation in hotels. A new focus on quality and messaging has changed the hotel industry and modernized it for people who prefer finding information and help online. 1. Invest in an app. When people need to book a hotel room, they often perform a quick internet search and browse rooms in ...

The evolution of Airbnb from a humble start-up in 2008 to becoming the largest global player in the hospitality industry is a textbook case of strategic innovation and digital disruption. This ...

For both its merit and associated conflict, Airbnb has become an iconic, category-defining case study in industry and scholarly discourse (Dolnicar, 2019; Kuhzady et al., 2020). As of July 2020, Elsevier's Scopus database lists 602 scholarly articles on Airbnb published between 2011 and 2020 in English in peer-reviewed journals.

Conclusion. Airbnb has the capability of digital innovation as we can see from its rapid product redesigning, even though it faces almost a life or death crisis. While the company really cannot control the current situation, it should derive plans for post COVID-19 era to revive its business once everything is over.

The Airbnb Effect. Frequently held as the poster child of digital transformation, Airbnb's meteoric rise to success was an early case study for the disruptive potential of the internet.. Originally named AirBed & Breakfast when it was founded by Brian Chesky and Joe Gebbie in late 2007.

Airbnb valuation surges past $100 billion in biggest U.S. IPO of 2020, [REUTERS]Digital Transformation Canvas EP.3 : Airbnb : Case Study of Digital Transform...

Topic 15 focuses on the use of advanced digital technologies and how they can improve organizational performance and address challenges, using Airbnb as a case study. Bolton et al. [ 63 ] highlighted the integration of emerging technologies like artificial intelligence and blockchain into Airbnb's platform to enhance the guest experience and ...

Publication Date: September 25, 2017. Source: IMD. The hotel industry is being disrupted by new digital players who have entered the market and challenge the conventional hospitality approach. The sharing economy in particular, with the Airbnb start-up in the lead, has created a major challenge, if not a threat, to established hotel chains.

AccorHotel hired more than 100 digital experts from 2014 to 2018 to help companies with their digital transformation, based on three components: universal mobile applications for all its hotels ...

Case Study: Airbnb. In this series of case studies we are looking at widely known companies in the tech industry. ... Digital Transformation. Personal Development. Innovation----1.

This study thus aims to explore the role of visitor motivation to use Airbnb (price value, authenticity, enjoyment, social interaction, home benefits, novelty, and sharing economy ethos) and the visitor experience (low-experienced vs. high-experienced individuals) by explaining usage intention via attitudes toward this particular business model ...

The data and the insights in this study are based on interviews the author conducted with Airbnb staff, hosts, and guests, on previous research and on data from Airdna (2015-2016) compared with ...

Furthermore, due to Airbnb's normative impact on the sharing economy's mainstream platform model Footnote 3 (Stone, 2017), it is an instructive case study to investigate the sharing economy's ethics and politics. The paper treats digital platforms' technical design and its intersection with their institutional structures as a starting ...

The data and the insights in this study are based on interviews the author conducted with Airbnb staff, hosts, and guests, on previous research and on data from Airdna (2015-2016) compared with public data on Airbnb. This case study demonstrates a new form of participatory business value, co-created between hosts, guests and the digitalized ...

The hotel industry is being disrupted by new digital players who have entered the market and challenge the conventional hospitality approach. The sharing economy in particular, with the Airbnb start-up in the lead, has created a major challenge, if not a threat, to established hotel chains. As a response, AccorHotels, Europe's leading hotel group, is going through a major digital ...

Airbnb Marketing Strategies. 1. Search Engine Optimisation. Airbnb has put a lot of effort into SEO. As per Ubersuggest data, it ranks in India for 509,847 keywords as of September 2023. Its organic traffic is1,525,845 sessions per month. The stats are high compared to their SEO performance in April 2023.

The only part of the whole customer experience that Airbnb has full control over is the website. This means that the brand has to place complete trust and faith in the people from around the world who choose to rent their properties on the platform. It also requires the people renting out their houses to place trust in their guests (who they ...

Disruptive Innovation can be defined as an innovation wherein an existing market is disrupted and a new market is being created (Christensen, et al., 2015). Now the question is that how a firm's ...

Airbnb supports hundreds of critical services on its platform, making it essential to maintain a reliable source control infrastructure. However, source control infrastructure had become an operational headache due to scaling issues. Airbnb sought a solution it could use to re-architect the source code infrastructure with a simpler storage layer.

Results. In 2022, Airbnb achieved a 40% year-on-year revenue increase, totaling $8.3 billion. As of 2020, Airbnb boasted 200 million users, although there hasn't been an updated count since then. The year 2022 witnessed a 31% surge in Airbnb bookings, reaching a total of 393 million compared to 2021.

AccorHotels' Digital Transformation: A Response to Hospitality Disruptor Airbnb. Strategy & Execution Case Study. ... Global Business Case Study. Natasha Lee-Evans;