presentation on how to develop effective communication skills

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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18 effective strategies to improve your communication skills

Communication skills are some of the most utilized and the most sought after in the workplace. They’re essential for leaders and individual contributors to hone. Looking at our largely remot and hybrid work environments, great communication skills make the difference between connected, agile teams, and teams who fail to collaborate, stay aligned, and achieve common goals. 

The good news is that improving communication skills is easier than you might imagine. Here are some basic principles worth following in order to communicate better.

5 types of communication to develop

You and members of your team may have been working remotely for some time now. Whether you are in an office daily, at home managing from afar, or in a hybrid workplace between the two, you’ve likely leveraged more than one communication type.

For businesses to thrive long-term, it is important to develop communication skills that span each type. Here are the five most common communication types to focus on improving.

• Oral communication: Thoughts are shared through speech. Examples include presentations, one-on-one meetings, and virtual calls.
• Written communication: Thoughts and ideas are shared via the written word. This can be with emails, hand-written notes, or signage.
• Non-verbal communication : Information is shared without the use of written or spoken words. Examples include facial expressions, tone of voice, body language, and gestures.
• Active listening: Unlike the examples above, active listening is about receiving information. When someone is listening actively, they might ask questions to understand the information better, but refrain from focusing on their response so much that they fail to hear the speaker.
• Contextual communication: Information i s s hared with mutual, potentially un s poken, under s t anding s of variou s factor s s uch a s interper s onal relation s hip s and the environment.

What is effective communication?

The most effective communicators clearly inform others and actively listen to them at the same time. They can accept input – both verbal and non-verbal – while also expressing their thoughts and opinions in an inclusive way.

Regardless of the communication style , effective communication involves a connection with others. It is a dance with a partner that moves, at times, in ways we did not predict. This means the most powerful skill you can leverage is being in sync with your audience. It involves understanding and speaking to its needs, and then responding to real-time feedback. It means having the conversation that your audience wants to have.

But achieving all of that can take some practice.

Below are some effective communication strategies to help you listen and communicate better.

How to improve communication skills

The best messages are often simple.

There’s no value in delivering any kind of communication, whether written, verbal, formal, or casual, if the message doesn’t come across clearly.

Communicating concisely — while maintaining interest and including everything your team needs to know — is a high-level communication skill.

Here are some ways to communicate better.

1. Keep your audience in mind

Your audience will naturally be more interested and engaged when you tailor your communications to their interests. Piquing their interest by speaking directly to what matters to them will naturally engage their desire to understand and interact with the information.

2. Don’t use 10 words when one will do

Even the most engaged and committed audience will eventually get bored. Keeping your message simple and concise will make it easier to understand and retain. Remember, you already know what you’re going to say, but they’re hearing it for the first time. Keep it simple.

3. Consider the best method to deliver your message

If the information you’re conveying isn’t urgent, consider sending an email or a memo. This is especially important when communicating expectations . Written communication will give your audience more time to review it, think it over, and follow up with questions. It will also give them a handy record to refer back to.

4. Get them involved

If you’ve ever worked as an instructor, manager, trainer, or coach, you’ll know that there are few better ways to learn new information than to teach it. Ask them for their input or to take a role in explaining new concepts and policies to their colleagues.  

5. Leverage face-to-face communication when possible

Communicating face-to-face adds multiple layers of information to an exchange, whether between two people or two hundred. Often, there’s a synergy created with in-person communication that’s difficult to replicate elsewhere. Here are some tips to make the most of face time with your team:

6. Make eye contact

If you’re wondering whether or not your message is getting across, few metrics provide as much feedback as eye contact . You can easily tell if the person you’re speaking to is understanding you, is distracted, worried, or confused — much of which is lost in digital communication.

7. Ask for feedback 

Not sure they got it? Ask! A powerful technique is to ask people to repeat back their version of what you just said. Often, this can improve retention, immediate understanding, and minimize misunderstandings later on. You can also ask them to reach out to you with helpful ways that you can improve your delivery in presentations and other forms of communication.

8. Read non-verbal cues

There are various types of nonverbal-cues . Yawns, fidgeting, and looking around the room are usually clear signs that your audience is thinking about something other than what you’re trying to convey. If you notice this, don’t take it personally. Try asking them to share what’s on their mind, recap previous points they may have missed, or adjourn for a later time.

9. Minimize distractions

If you’re chatting with someone (or a group) face-to-face, keep distractions at bay by leaving unnecessary electronic devices out of the space. Keep the attendance limited to just those who need to be there, and avoid scheduling at a time when people are likely to focus on something else (like just before the end of the day or right before lunch).

How to improve online communication:

Online communication is rapidly replacing office spaces as the primary location of doing business. Especially if you’re used to working with in-person teams, it may be challenging to adjust to having meetings, conversations, and even people that collaborate with you or report to you digitally . Since online communication presents a unique way to interact, here are some things to keep in mind: 

1. Stick to a time limit

Online meetings can be even more difficult to focus on, since they incorporate the distractions of a nearly-unlimited number of settings. Keep the meetings short and to the point, and be especially vigilant about minimizing (potentially) marathon Q&A sessions. If needed, follow up through asynchronous communication methods to protect everyone's time.

2. Be mindful of the other person

Generally, the person presenting is the only one who can give the meeting their full attention. Especially when working from home, assume that participants have multiple demands for their attention and structure the content accordingly.

3. Recap important details

A lot of nonverbal and interpersonal cues can be lost over a digital connection. Ensure understanding by recapping the key points. You can either do a quick review in an online meeting or a brief summary at the end of a lengthy email.

4. Don’t forget to respond

Be sure to respond to each communication with a quick acknowledgment, even if it’s an informal one. Although you may have received the message, it’s likely that the person on the other end will have no way of knowing unless you let them know. A couple words or even a “like” will usually do the trick.

5 extra tips to sharpen your communication skills

In general, if you’re looking to strengthen your communication skills , the following tips will help you succeed no matter the situation you find yourself in (or the audience you find yourself with):

• Be approachable. If your teammates feel intimidated or worried that you may not respond well, they’re less likely to come to you with information.
• Be patient. Not everyone communicates the same way. Taking the time to be sure you’ve understood the other person and communicated clearly can pay dividends.
• Be self-aware. It’s okay if you’re still developing your communication skills, nervous, or having a bad day. It takes time — and practice — to become a skilled communicator.
• Check for understanding. Don’t be afraid to invite feedback or ask questions to ensure that everyone’s on the same page.
• Switch out the messenger. Allow other team members or leaders to develop their communication skills by empowering them to lead discussions and meetings.

How to be a better active listener

There is much talk about the beauty of active listening , but many people aren’t sure how it translates into actual behaviors. One of the main challenges to active listening is the preoccupation with a response. Many people are busy formulating a perfect answer, which leaves no bandwidth to engage with the input. To get out of this habit, which is not really in service of the speaker, consider the following steps.

Rethink how to add value

You may think that adding value to an exchange is mostly about what you say. But that is not always how others perceive it. Most of us value responses that help us think through our own ideas, that clarify our assumptions or point out possible blind spots. We often don’t need a listener to be brilliant or impress us with their own data. Instead, we may value most how they helped us sharpen our thoughts.

Paraphrase without judgment

If you find yourself preoccupied with responding, try changing the focus of your response. Instead of aiming to add your own thoughts, task yourself with giving a summary that withholds your opinion or judgment. As you listen, make it your goal to give a concise summary, perhaps clarifying the speaker’s initial language.

Bonus points for repeating sticky language that the speaker recognizes as their own (“so you were frustrated with the project because the deadline was an uncomfortable high ?”)

Ask questions that help speakers think

The next step from paraphrasing is to ask questions that move the needle. Much like the way a coach listens, these questions push speakers to go deeper into their own thinking, to clarify their expression or consider possible concerns. You can play devil’s advocate by pointing out inconsistencies or language that seems unclear. All of these are true gifts to a speaker and help you stay focused on listening.

Interrupt politely

Active listening isn’t mindless indulgence, and not all interruption is rude. Sometimes speakers get lost in the weeds, providing depths of detail you don’t need. Interruption can help them stay relevant – and be rewarded with more engagement.

Most speakers don’t mind being cut off by a question that lets them keep talking. Much harder, especially for introverts, is to interrupt someone in a meeting and end their floor time. Be sure to:

• Validate the speaker (“Thank you for bringing that up.”)
• Use a warm and polite tone. Get feedback from others on how you sound and come across.
• Refer to shared interest (“I’d just like to make sure we get to hear from everyone about the project.”)

Tips to keep audiences engaged when you speak

Be relevant.

As we are flooded with information, many audiences will not be impressed by data. In fact, the desire to cover all bases or anticipate all possible questions is a common reason for wordiness.

To keep listeners engaged, especially in virtual meetings, you should carefully curate content for relevance. Ask yourself: How does this information affect my audience? How may it help them with their work? Is this level of detail helpful to understand my main message?

If you have no clear answers to these questions, consider cutting the content.

A hallmark of executive presence, concision is the ability to express your ideas in as few words as possible. Listeners appreciate this, as it shows your preparation and respect for your listeners’ time. In addition, concision signals confidence: the confidence to do less, to say something once, and trust that it lands.

Especially in virtual meetings, where the feedback loop can be flat, many speakers struggle with being concise. They may repeat themselves “just to make sure” or use more examples to make a point clear. But this kind of “more” can often be less, as audiences disengage, having gotten the point the first time.

Concision is a leap of faith. The faith in your own preparation and that your delivery is clear. In virtual meetings with cameras turned off, it becomes harder to keep this faith. For your own self-care as a speaker, you may want to ask your audience to be fully present and turn cameras on — and then reward them with your confident delivery.

Leave spaces for the audience to fill

One way to slow yourself down and check in with audiences is to pause after making a point. Not just a second to catch your breath, but an actual space for silence. Both virtual and in-person, it leaves an opening for your listeners to fill, providing you with real-time feedback as to what they need next. How granular do they want you to get? Do they actually have the questions you were going to answer? Or are they taking your ideas in a whole new direction?

We often feel wary about silence, as if it means that something is wrong. But things happen in silence, and you may be surprised what your listeners offer when given the chance to jump in. However they fill the space, you may get valuable hints as to how to sync and proceed. And that is when communication becomes dancing.

Treat pushback as openings, not obstacles

You may believe that by making a compelling case, you should be rewarded with instant buy-in. Which of course, almost never happens. As your proposals are challenged you get frustrated, perhaps even defensive, as you try to explain why you are right. Soon lines are drawn and both sides double down, and you find yourself stuck in a rut.

To avoid such a shutdown of your ideas, you may want to rethink how you experience pushback. Most new ideas aren’t embraced the way they are initially proposed, and your audience may not need you to have ready-made answers to all their questions. Try to view your pitch as an opening volley, and the pushback as guidance to have the talk that you need to have. Instead of reflexive defense, ask follow-questions to validate and explore the concern.

Final thoughts on effective communication strategies

As a leader and manager, you have tremendous power to set the tone for how your team communicates. While it can be easy to fall into bad communication habits, especially when transitioning to an increasingly digital interface, a shift in the way one individual communicates can open the doors for a radical shift throughout an entire workplace. Building effective communication skills takes time, but the effects are worth the effort at every level of your organization.

Elevate your communication skills

Unlock the power of clear and persuasive communication. Our coaches can guide you to build strong relationships and succeed in both personal and professional life.

Nicolas Gattig

Better Up Fellow Coach

Feedback in communication: 5 areas to become a better communicator

Foster strong communication skills to enjoy professional success, improve your interpersonal communication skills with these 6 tips, member story: developing communication skills and owning the spotlight, the 5 business communication skills worth perfecting, upward communication: what is it 5 examples, communication is key in the workplace. here's how to improve, we need to talk (about communication styles in the workplace), what is nonverbal communication 10 different types (with examples), similar articles, reading the room gives you an edge — no matter who you're talking to, want a leg up in your career master these 11 key listening skills, how to write a speech that your audience remembers, active listening: what is it & techniques to become an active listener, your ultimate guide on how to be a good storyteller, 6 presentation skills and how to improve them, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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Business Presentations, Presentation Approaches, Presentation Skills Filed under Education

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• PRESENTATION SKILLS

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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21 Ways To Improve Your Presentation Skills

Published: April 07, 2023

You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

Effective presentation skills can stop you from boring an audience to oblivion. Delivering strong presentations can help you stand out as a leader, showcase your expertise, and build confidence.

Table of contents:

• Presentation skills definition
• Importance of presentation skills
• How to improve presentation skills
• Effective presentation skills
• Presentation skills for executives

Presentation Skills Definition

Presentation skills include anything you need to create and deliver clear, effective presentations to an audience. This includes creating a compelling set of slides , ensuring the information flows, and keeping your audience engaged.

Speakers with strong presentation skills can perform the following tasks:

• Bring together different sources of information to form a compelling narrative
• Hook audiences with a strong beginning and end
• Ensure audiences engage with their content through questions or surveys
• Understand what their audience wants and needs from their presentation

Importance of Presentation Skills

At some point in your career, you will present something. You might pitch a startup to a group of investors or show your research findings to your manager at work. Those in leading or executive roles often deliver presentations on a weekly or monthly basis.

Improving your presentation skills betters different aspects of your working life, including the following:

Communication: Improving your presentation skills can make you a better communicator with your co-workers and friends.

Confidence: 75% of people fear public speaking. By working on your presentation skills, you can gain confidence when speaking in front of a crowd.

Creativity: You learn to understand how to use imagery and examples to engage an audience.

Management: Presentations involve pulling together information to form a succinct summary, helping you build project and time management skills.

How To Improve Presentation Skills

1. create an outline.

Before designing slides and writing a script, outline your presentation. Start with your introduction, segue into key points you want to make, and finish with a conclusion.

2. Practice, Practice, Practice

Almost 8 in 10 professionals practice their presentations for at least an hour. So, practice your presentation in the mirror or to a close friend.

3. Start With a Hook

When presenting, grab your audience with a hook. Consider starting with a surprising statistic or a thoughtful question before diving into the core information.

4. Stay Focused on Your Topic

You might want to cover everything under the sun, but information overload can overwhelm your audience. Instead, stay focused on what you want to cover. Aim for key points and avoid including unnecessary details.

5. Remember To Introduce Yourself

At the beginning of the presentation, introduce yourself. Kill any tension in the room by mentioning your name, your role, and any other helpful details. You could even mention a fun fact about yourself, putting the audience at ease.

6. Work on Your Body Language

55% of people look to nonverbal communication when judging a presentation. Straighten your back, minimize unnecessary gestures, and keep your voice confident and calm. Remember to work on these aspects when practicing.

7. Memorize Structure, Not Words

You might feel better knowing exactly what you want to say. But skip the script and stick to memorizing the key points of your presentation. For example, consider picking three to four phrases or insights you want to mention for each part of your presentation rather than line-by-line memorization.

8. Learn Your Audience

Before crafting a killer outline and slide deck, research your audience. Find out what they likely already know, such as industry jargon, and where they might need additional information. Remember: You're presenting for them, not you.

9. Reframe Your Anxiety as Excitement

A study conducted by Harvard Business School demonstrates that reframing your anxiety as excitement can improve performance. For example, by saying simple phrases out loud, such as “I’m excited,” you then adopt an opportunity-oriented mentality.

10. Get Comfortable With the Setting

If you plan to present in person, explore the room. Find where you’re going to stand and deliver your presentation. Practice looking into the seats. By decreasing the number of unknowns, you can clear your head and focus on the job.

11. Get Familiar With Technology

Presenting online has unique challenges, such as microphone problems and background noise. Before a Zoom presentation, ensure your microphone works, clean up your background, test your slides, and consider any background noise.

12. Think Positively

Optimistic workers enjoy faster promotions and happier lives. By reminding yourself of the positives — for example, your manager found your last presentation impressive — you can shake off nerves and find joy in the process.

13. Tell a Story

To engage your audience, weave storytelling into your presentation — more than 5 in 10 people believe stories hold their focus during a presentation. Consider ways to connect different parts of your slides into a compelling narrative.

14. Prepare for Questions

At the end of your presentation, your audience will likely have questions. Brainstorm different questions and potential answers so you’re prepared.

15. Maintain Eye Contact

Eye contact signals honesty. When possible, maintain eye contact with your audience. For in-person presentations, pay attention to each audience member. For online ones, stare at your camera lens as you deliver.

16. Condense Your Presentation

After you finish the first draft of your outline, think about ways to condense it. Short and sweet often keeps people interested instead of checking their phones.

17. Use Videos

Keep your audience’s attention by incorporating video clips when relevant. For example, videos can help demonstrate examples or explain difficult concepts.

18. Engage With Your Audience

Almost 8 in 10 professionals view presentations as boring. Turn the tide by engaging with your audience. Encourage audience participation by asking questions or conducting a live survey.

19. Present Slowly and Pause Frequently

When you get nervous, you talk faster. To combat this, remember to slow yourself down when practicing. Place deep pauses throughout your presentation, especially when transitioning between slides, as it gives you time to breathe and your audience time to absorb.

20. Start and End With a Summary

A summary at the start of a presentation can pique your audience’s interest. One at the end brings everything together, highlighting key points your audience should take with them.

21. Ask for Feedback

You will never deliver the perfect presentation, so ask for feedback. Talk to your managers about where you could improve. Consider surveying your audience for an unbiased look into your presentation skills.

Effective Presentation Skills

Effective presentation skills include communicating clearly, presenting with structure, and engaging with the audience.

As an example, say a content manager is presenting a quarterly review to their team. They start off with a summary. Their introduction mentions an unprecedented 233% growth in organic traffic — numbers their team has not seen in years. Immediately, the presenter grabs their team’s attention. Now, everyone wants to know how they achieved that in one quarter.

Alternatively, think of an entrepreneur delivering their pitch to a group of investors. They start with a question: How many of you struggle to stay awake at work? They then segue into an exciting product designed to improve the sleep quality of working professionals. Their presentation includes videos demonstrating the science behind sleep and surprising statistics about the demand for their product.

Both examples demonstrate effective presentation skills. They incorporate strong attention grabbers, summaries, and attempts to engage the audience.

Think back to strong presentations you viewed as an audience member. Ask yourself: What made them so memorable, and how can I incorporate those elements into my presentations?

Presentation Skills for Executives

Presentations take up a significant portion of an executive’s workload. Executives regularly showcase key company initiatives, team changes, quarterly and annual reviews, and more. Improving your presentation skills as a leader can help with different parts of your job, such as:

Trust: Delivering great, effective presentations can build trust between you and your team.

Confidence: Most people dread presentations — so a strong presenter projects the confidence needed by a leader.

Emotional intelligence: A great presentation taps into the audience’s perspectives, helping executives improve their emotional intelligence .

Expertise: Presentations help executives display their subject-matter expertise, making employees safe in their hands.

Delegation: At times, executives might need to pull information from different sources for a presentation — improving their ability to delegate as managers.

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How to Improve Communication Skills: 14 Best Worksheets

“Instead of condemning people, let’s try to understand them. Let’s try to figure out why they do what they do. That’s a lot more profitable and intriguing than criticism and it breeds sympathy, tolerance and kindness.”

But how do we put this strategy into action?

In this post, we’ll give you the tools to be a strategic and effective communicator, no matter your context, by walking you through a range of worksheets, digital activities, and resources to discover better communication.

Before you continue, we thought you might like to download our three Positive Relationships Exercises for free . These detailed, science-based exercises will help you or your clients build healthy, life-enriching relationships.

This Article Contains:

How to improve communication skills, 3 examples of good communication skills, 3 most effective worksheets and tools, 3 games for developing communication skills, assessing your client’s skills: 3 questionnaires & scales, using digital tools to improve communication, how to use quenza: 5 benefits of digital platforms, communication resources from positivepsychology.com, a take-home message.

Whether you’re delivering a presentation to a room full of conference attendees or hashing out a disagreement with your partner, many of the skills you need to achieve your goals in these different scenarios will be the same.

To improve your communication techniques, scholars recommend training in the following skills.

Perspective taking

Defined as a cognitive attempt to consider another’s viewpoint (Longmire & Harrison, 2018), perspective taking enables us to communicate in a way that is likely to resonate with others in the way we intended.

Perspective taking is often referred to as putting yourself in another’s shoes.

For instance, when preparing a presentation, we can take the perspective of our audience by considering their background knowledge on the subject of our talk. By doing so, we can communicate in a way that will match the listeners’ level of background knowledge, rather than leaving them in the dust.

Likewise, we can be intentional about trying to take our partner’s perspective during a disagreement by imagining how our actions might make them feel or by imagining how we would feel if the roles in the conflict were reversed.

Usually, this involves showing empathy to the person you are speaking to and creating space for their emotions.

Self-awareness

Self-awareness involves being able to see yourself clearly and objectively through reflection and introspection . It requires you to separate your sense of identity from your thoughts and emotions.

But why is this important?

According to organizational psychologist Tasha Eurich (Workforce.com, 2020), we can only be as good at influence or collaboration (and a range of other skills) as we are at self-awareness. That is to say, if we work to develop our self-awareness, it can have a ripple effect on our ability to communicate, engage, and empathize with others.

In the example of delivering a conference presentation, self-awareness may help us recognize that we appear withdrawn when speaking to a crowd. This awareness then enables us to amend our behavior and style of communication.

Likewise, in the example of the disagreement with a partner, self-awareness might help us recognize our tendency to grow defensive to perceived criticism in a particular area. Self-awareness can counter this, allowing us to remain open minded and curious in such discussions.

In sum, good communication involves balancing our own perspective with that of others to convey a message successfully and accept feedback .

To empathize is to

“respond to another’s perceived emotional state by experiencing feelings of a similar sort.”

Chismar, 1988, p. 257

Showing empathy is another way to take the perspective of a conversation partner by acknowledging and validating their emotions in a situation.

No matter the situation, there’s usually a place for empathic communication. Let’s look at three scenarios. For each, see if you can identify the more empathic response out of the two response options.

A nasty bruise

• Scenario : You are having coffee with your sibling, and they hold out their arm to reveal a dark welt on their arm. “Check out this bruise from my fall down the stairs!” they say.

Which of the following is the more empathic response?

• Response A : You squint at the bruise. “That’s tiny,” you say. “Look at what I got when I was hit by a bike!”
• Response B : You wince. “Ouch! I can imagine that must have really hurt.”

Problems with Mom

• Scenario : You’re walking down the street in conversation with a friend. He’s been describing a recent conversation with his mother, in which he grew very frustrated. “When she shows up at my house without calling first, it’s stressful for me, but I can’t get her to listen to my point of view.”
• Response A : “I’m sure it’s just because she really wants to see you.”
• Response B : “I can imagine that must be really frustrating if you never know when she’s going to stop by.”

Missing money

• Scenario : You and your friend are at the counter at a coffee shop. As your friend goes to pay, her card gets declined. “I can’t understand where all my money goes after I get paid,” she laments.
• Response A : “I reckon you should make a budget.”
• Response B : “Yeah, it’s annoying when money disappears like that.”

In each of the above scenarios, Response B is the more empathic option. In these responses, the speaker validates the other person’s emotions and reflects them back to the other person.

Download 3 Free Positive Relationships Exercises (PDF)

These detailed, science-based exercises will equip you or your clients to build healthy, life-enriching relationships.

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Let’s now look at three free worksheets and tools you can use to help develop your clients’ perspective taking, self-awareness, and empathy when communicating.

• Active Listening Reflection Worksheet This worksheet provides a useful summary of the techniques involved in active listening . Once the techniques have been reviewed, clients can practice them in pairs or groups or reflect on a recent conversation with someone in their life to apply their learning.
• Trading Places Worksheet The Trading Places worksheet takes your client through 10 steps to help them imagine a situation from another’s perspective. These steps can be especially useful when a client is struggling to move forward following a disagreement with someone in their life.
• How to Improve Communication in Relationships: 7 Essential Skills This simple leaflet details seven approaches and frameworks to better understand how we communicate and develop our skills in relating to others.

Check out these three games for both children and adults, designed to make strengthening communication with others fun:

• 500 Years Ago In this free worksheet , players attempt to describe modern-day phenomena to their partner, who pretends they have no knowledge of the modern world because they are from long in the past. In each round, the speaker must practice empathic communication and perspective taking by tailoring their language to their old-timey listener.
• Shuffle In this game , five children race to occupy four positions at the corners of a square marked on the floor. As kids play rounds of rock–paper–scissors to resolve disputes, the game will introduce them to the basic principles of conflict and negotiation .
• Where Should We Begin? A Game of Stories In this card game by leading psychotherapist Esther Perel, players take turns drawing cards to tell stories about themselves, their hopes, and their dreams. In doing so, participants can grow closer and share greater intimacy through the power of storytelling.

Communication skills – how to improve communication skills

Want to assess your client’s communication skills? Look at these three useful questionnaires and scales:

• Effective Communication Styles Inventory This test uses 15 forced-choice items to help individuals determine their preferred communication styles, including thinking, doing, collaborating, and creating.
• The Revised Self-Monitoring Scale This scale by Lennox and Wolfe (1984) is a 13-item adaptation of Snyder’s (1974) 25-item Self-Monitoring Scale. This reconfigured scale is a useful way to help clients assess two facets of their communication: their ability to modify their self-presentation and their sensitivity to the expressions of others.
• The Communication Effectiveness Profile This 84-item inventory provides a comprehensive assessment of seven factors contributing to good or bad communication, including empathizing and the ability to read nonverbal cues .

Thankfully, many new tools, games, and approaches are emerging to help facilitate communication training and skill development through virtual channels.

3 Games for your videoconferencing sessions

If you’re looking to improve communication with a small group or work team, here are some fun games and digital interventions you can use to have fun, break the ice, and encourage open communication via video conferencing.

• Synonym challenge Get everyone engaged, expand your vocabulary, and warm up your call participants with the synonym challenge.

Time: About one minute per round How to play : Determine a turn order for each participant in the call. Begin by having the first player say a word. Participants must then proceed in sequence, saying synonyms for that original word without repeating a word already said. The first player to take longer than five seconds to say a word is eliminated from the next round.

• Virtual escape rooms Emerging research has pointed to escape rooms as possible avenues for developing team capabilities and creative problem solving (Adams, Burger, Crawford, & Setter, 2018; Cohen et al., 2020). Why not try one out with your team?

Time: About one hour How to play : With virtual escape rooms, players must work in teams to watch videos, track clues, and cooperate, all to escape a virtual environment or race another team to complete a series of puzzles.

See The Escape Game for a popular virtual escape room provider and more information.

• Virtual murder mystery Break the ice and have fun with role-play at your next video call get-together by solving a quirky murder mystery.

Time: Typically one to two hours How to play : Each participant in a call is assigned a character or role with background information about their motivations and why they might be a suspect in a central murder mystery. Participants must then chat with one another in character to deduce information about the possible murderer (or point the finger at someone else if they are the murderer).

Check out the whodunnit app for a popular virtual murder mystery provider.

A look at Quenza software

If you’re a counselor, therapist, or social worker looking for tools to help your clients improve their communication, be sure to check out the growing library of pre-programmed tools available via the platform Quenza .

We designed this platform in collaboration with the positive psychology community to put leading science-backed worksheets and tools directly into the hands of helping practitioners and their clients.

To illustrate, here are just a couple of communication tools available through the platform, which you can access and try for yourself for just $1 :

• Learning to Say No Living in line with your values means you will sometimes need to make choices that disappoint others. This seven-part mini-lesson will give your clients guidelines and practical advice for respectfully saying no in the service of their personal values.
• Eight Steps to Forgiveness When communication mishaps occur, forgiving others is easier said than done. This essential eight-step lesson is based on the teachings of forgiveness expert Dr. Robert Enright and will help your clients release themselves from the distress of betrayal and hurt feelings.

If you’re curious about using digital interventions as part of your relationship counseling , coaching, or psychology practice, consider how these interventions might interact with other elements of your business.

In general, using digital platforms can streamline many aspects of your workflow while enabling clients to work within an organized digital environment, where all their information is in one place.

Benefits of using digital platforms to deliver care can include the following:

• Access to professional tools to develop digital activities, learning pathways, and lessons
• The ability to sort clients according to groups and initiate actions that affect all group members (e.g., sending homework materials)
• The creation of a centralized location to store clients’ contact information and documentation
• Access to modern security features (e.g., HIPAA/GDPR compliance)
• The ability to connect with other practitioners to share best practice learnings

Quenza offers all these benefits, and new features are always being added. Getting started with the platform takes only three steps:

• Sign up for a 30-day trial .
• View the brief quickstart video .
• Jump into the Activity Builder to begin preparing your first digital activity or browse the platform’s expansion library to select a pre-developed activity for your first client.

To learn more, take a look at the Quenza roadmap for a summary of existing and upcoming features.

17 Exercises for Positive, Fulfilling Relationships

Empower others with the skills to cultivate fulfilling, rewarding relationships and enhance their social wellbeing with these 17 Positive Relationships Exercises [PDF].

Created by experts. 100% Science-based.

Looking for more resources to teach communication skills? Here are some free materials you can use when conducting therapy, coaching, or counseling with groups:

• Listening Accurately Worksheet This handout presents five simple steps to facilitate accurate listening and can help establish some basics for training in effective communication.
• Communicating an Idea Effectively This handout lists three key features of a well-explained idea and strategies for building these into one’s communication.
• Making Eye Contact Exercise This exercise is a fun way to kick off a group training day by warming up people’s non-verbal communication skills.
• 17 Positive Relationships Exercises If you’re looking for more science-based ways to help others build healthy relationships, this collection contains 17 validated positive relationships tools for practitioners. Use them to help others form healthier, more nurturing, and life-enriching relationships.
• Effective Communication in Therapy & Counseling: 17 Techniques This article about communication in therapy is a helpful guide for therapists as it provides a number of techniques that can be used to improve the therapeutic relationship.

Whether you’re the quietest person at a table or a smooth-talking socialite, the ability to put yourself in the shoes of those with whom you speak is key to effective communication.

Likewise, understanding yourself in terms of your strengths and potential biases when communicating can only serve you as you connect with others. Be sure to check out the resources throughout this post to help you or your clients develop these skills today for better relationships tomorrow.

We hope you’ve found this post and the listed resources useful. Let us know in the comments: What’s one technique or skill you’ve used to improve your communication?

We’d love to hear from you!

We hope you enjoyed reading this article. Don’t forget to download our three Positive Relationships Exercises for free .

• Adams, V., Burger, S., Crawford, K., & Setter, R. (2018). Can you escape? Creating an escape room to facilitate active learning. Journal for Nurses in Professional Development , 34 (2), E1–E5.
• Carnegie, D. (2019). How to win friends and influence people . Vermillion.
• Chismar, D. (1988). Empathy and sympathy: The important difference. The Journal of Value Inquiry , 22 (4), 257–266.
• Cohen, T. N., Griggs, A. C., Keebler, J. R., Lazzara, E. H., Doherty, S. M., Kanji, F. F., & Gewertz, B. L. (2020). Using escape rooms for conducting team research: Understanding development, considerations, and challenges. Simulation & Gaming , 51 (4), 443–460.
• Lennox, R. D., & Wolfe, R. N. (1984). Revision of the Self-Monitoring Scale. Journal of Personality and Social Psychology , 46 (6), 1349–1364.
• Longmire, N. H., & Harrison, D. A. (2018). Seeing their side versus feeling their pain: Differential consequences of perspective-taking and empathy at work. Journal of Applied Psychology , 103 (8), 894–915.
• Snyder, M. (1974). Self-monitoring of expressive behavior. Journal of Personality and Social Psychology , 30(4), 526-537.
• Workforce.com. (2020). Build self-awareness to develop influence [Video]. Retrieved from https://youtu.be/yQ7ZfODyafw

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Communication Strategies: Presenting with Impact

Gain skills and techniques to engage, inform and inspire others, improving your ability to communicate as a leader.

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Communication Strategies Program Overview

Communication strategies: presenting with impact, a public speaking course.

Public speaking—whether delivering a presentation, making a pitch, or leading a group discussion—can cause even the most confident leader to break a sweat. Yet communicating your message with poise, confidence, and conviction is an essential leadership skill. Mastering your public speaking and presentation skills will enable you to inspire your audience as well as build trust and credibility.

Through oral presentations and small group activities, you will put proven public speaking techniques and tools into practice, test out new approaches, and learn to communicate clearly and confidently. Discover the powerful impact of storytelling and practical persuasion skills to authentically illustrate your message. Learn how to effectively organize materials to blend analytical and emotional content into a compelling story, and incorporate dynamic introductions and memorable endings into your presentations.

Who Should Register for this Public Speaking Course

This communication program is appropriate for business professionals at all levels of experience who would like to enhance their communication skills to succeed in delivering impactful presentations. It is ideal for anyone in a role that requires ceremonial speaking, persuasive speaking, or any other type of public speaking, regardless of industry or years of experience.

All participants will earn a Certificate of Participation from the Harvard Division of Continuing Education

Participants must be fluent in English to participate fully in fast-moving discussions and exercises.

Benefits of Communication Strategies: Presenting With Impact

This communication strategies program is designed to offer new techniques to improve your public speaking skills. Key takeaways from the program will help you improve your ability to persuade and influence your audience in large- and small-group settings.

During this public speaking training course, you will:

• Learn guiding principles of making effective presentations
• Build confidence in your presentation abilities
• Cultivate your personal leadership and communication style
• Learn strategies on handling hostile audiences

“Jill [Slye] shared invaluable tips that have helped me to reduce my anxiety and negative self-talk around my presentations while conveying a message that encourages others to affect change through empowering presentations.” — Lizbeth Sanches-Acre

The curriculum for this communication strategies program is designed to be interactive and hands-on. You will practice the skills and techniques you are learning in real-time through small group activities and oral presentations during the program.

The curriculum will cover topics such as:

• Effective delivery skills involving presence, vocal variety, body language, narratives and humor, and handling nerves
• Crafting clear and concise messages
• Understanding and connecting with your audience
• Techniques for effective handling of Q&A sessions
• Ways to gain buy-in and influence your audience
• Strategies for online communications, webinars, podcasts, Zoom platforms, etc.

This public speaking course is offered as a two-day on-campus program in our state-of-the-art classroom space in the heart of historic Harvard University. Program tuition is $2,990 plus the cost of travel.

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December schedule, jill abruzese slye, certificates of leadership excellence.

The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.

This program is one of several CLE qualifying programs. Register today and get started earning your certificate.

How will this program help me improve my public speaking skills?

This program will help you improve your public speaking skills through hands-on practice of communication techniques and new approaches. As part of the program, you will engage in group exercises and oral presentations where you will receive feedback from the instructor and your peers to help you improve your skills in real time.

How will improving public speaking help me advance my career?

Public speaking is an important skill for any business professional, regardless of industry or role. To advance your career, you must possess the ability to convey your message with clarity and lead group discussions with confidence, regardless of the specific situation. Developing the techniques and strategies to communicate effectively will help build trust in your leadership skills more broadly.

What skills or experience is needed before enrolling in this program?

Participants do not need any specific experience or skills to enroll in this program. It is open to any business professional interested in improving their public speaking skills and their ability to communicate effectively and persuasively.

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12 Crucial Tips To Develop Effective Presentation Skills

Learn how to create and deliver presentations that inspire and captivate an audience!

Crafting effective presentations is challenging. But growth happens by applying key effective presentation tips around strong narratives, visuals, speaking skills and adapting to listeners. With practice, lacklustre slideshows transform into inspiring speeches that captivate and motivate audiences powerfully.

Specifically, winning over people happens quickly if your introduction grabs their attention seamlessly. Suppose you compared graduation to a butterfly emerging, still learning to fly despite inexperience. Imagery around this common vulnerability connects groups emotionally . Or you could highlight recent workplace statistics that show the tough road ahead for graduates. This data underscores the urgency to prepare. Either approach engages minds to hear more. Classic storytelling does that powerfully.

Whether facing sceptical executives or colleagues hoping for fresh inspiration, applying proven frameworks leads to increased clarity, resonance and collective unity between all involved in forwarding constructive dialogues ultimately. That represents true presentation mastery in action.

Let’s explore effective presentation skills and what you can do to make your future presentation more effective.

1. Set the Stage

The opening moments of a presentation set the tone and capture the audience’s interest. Employing strategic techniques here makes an impactful first impression.

Engage listeners instantly by starting with a relevant anecdote, surprising statistic, quote, or rhetorical question focused on the idea behind the talk. Share an illustrative story showcasing why the subject matters. Use visual aids like images, videos, charts, or diagrams to complement your words. Structure the introduction crisply around three key points to convey the purpose rapidly.

Creating momentum from the start, emphasising significance, and establishing expectations keep the audience attentive and ready to hear more. Whether launching a 5-minute lightning pitch or a 2-hour seminar, the same principles enable any presenter to shine from their opening sentence. Wield these start techniques to command focus from the first slide.

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2. Tell a Compelling Story

Audiences emotionally connect with narratives . Blend personal stories into presentations to make points memorably. For example, open with an anecdote showcasing the idea’s genesis or share a customer’s experience illustrating pain points.

Choose illustrative examples featuring real people when possible. Vet anecdotes beforehand to hone timing and phrases, avoiding rambles. Practise fluid storytelling transitions tying narratives back to core arguments.

Weaving personalised accounts makes effective presentations that are relatable and engaging. Integrate facts with anecdotes using a narrative structure that focuses on relatability, emotional connection, challenges, solutions, and positive outcomes. This approach amplifies the impact by allowing audiences to see aspects of their own experiences reflected in the stories you tell. Use this method to create a strong bond and resonance with your audience.

Does your team need more support in storytelling? Then our Storytelling for Business In-House Training could be the right learning method for you.

3. Engage the Audience Psychologically

Even before taking the stage, get inside the hearts and minds of attendees . Ask – why are they here? What outcomes do they want? What objections or questions might they have?

Customise messaging and examples to resonate with given audiences’ backgrounds and knowledge levels. Weave in shared context around cultural events or local flair. Display empathy, addressing inherent needs and pain points. Feature diverse cultures representative of viewers in visuals to foster psychological safety.

You can also pepper strategic questions throughout presentations to continually re-engage listeners. Alternatively, have audience members introduce themselves or share relatable stories upfront to form connections. Or orchestrate small group discussions on key topics between segments.

Keeping presentations mentally stimulating enhances retention and impact. Structure content to feel like a captivating conversation rather than a sterile lecture. Lifting these psychological engagement techniques consistently yields more attentive, receptive crowds.

If you are looking for In-House Presentation Skills Training for a group or teams, please see our

4. Visualise Beyond Slides

While slides provide helpful talking point anchors , creative visuals fully immerse audiences, and infographics simplify complex data relationships. Product photos and video clips demonstrate functionality clearly. Customer journey maps reveal pain points.

Tailor visual formats to best communicate ideas, not just software defaults. Hand sketches’ rawness profoundly impacts. Physical props allow hands-on engagement. Printed design canvases facilitate notetaking. Whiteboard in real-time for flexibility.

Creatively transition between design elements and visuals , keeping viewers actively engaged. Thoughtfully displaying key concepts taps into visual learning styles, boosting comprehension. 

5. Optimise Timing and Pacing

Commanding an audience’s attention span hinges upon meticulously optimising cadence. Savvy presenters first gradually quicken the pace during opening passages, steadily building momentum before diving deeper into weighty details. This pulls listeners in rather than overwhelming them initially. Next, provide recaps highlighting key takeaways when transitioning between topics. Briefly summarising core concepts realigns focus, acting as a mental anchor point amidst churning tides of information.

Additionally, strategically sculpt the speech’s very rhythm over the presentation’s arc to further facilitate sustained engagement. Notably, quicken tempos during urgent sections to viscerally convey their immediacy but then slow back down while unpacking emotional moments, letting their subtle profundities fully resonate before advancing the underlying agenda. Regularly oscillating between such faster-paced peaks and contemplative valleys sustains active mental engagement, whereas monotonously rambling on in a steady state risks losing participants to daydreams.

Finally, establish consistent structural patterns within sections through judicious use of parallelism devices. State a problem, then smoothly bridge into unveiling its corresponding solution. Present a cause first, briefly building anticipation, then dramatically reveal the ensuing effect. Repeating key phrases refrains echoes concepts, drumming home core ideas through repetition’s power. Ultimately, words divorced from their delivery lack impact. Master not just the statements themselves but also the punctuated pacing applied to narrate ideas with intention.

6. Master Effective Body Language

Even speeches flawlessly scripted shall ring hollow, lacking authentic presentation delivery spark. Speakers must master subtle nonverbal elements projecting genuineness that captivates crowds. Frequently recording practice sessions allows for diagnosing body language, movement and facial expressions. Refining vocal tonality, strategically making eye contact and tailoring pace to reactions connect intellectually and emotionally.

Cascading one’s gaze evenly across full audiences signals engagement intimacy. Pausing amidst weighty statements affords gravity space to land impact. Leaning slightly forward telegraphs sharing mindspace up on the stage. Open palms foster inclusive energy when gesturing participating listeners to join imaginative journeys. Nodding along profound contributions validates two-way dialogue, building bonds.

Internalising advanced techniques sculpt ether until presentations themselves feel like conversations, mutually sparking both passive spectators and presenters alike into active idea exchanges to advance collective consciousness. Briefly expose obstacles overcome, demonstrating grit and tenacity, so speakers seem approachable as fellow travellers. Ever refine pacing and tone continuously based on listeners’ real-time responses using the crowd’s energy, arcing it back towards critical concepts. Polished nonverbal dynamics exponentially amplify intellectual and emotional resonance.

7. Embrace Silence and Pauses

Though counterintuitive initially, strategic silence profoundly punctuates ideas better than many words strung together might, giving audiences reflective space. Savvy presenters have long mastered employing intentional pauses, deftly drawing listeners inward to lean closer before resuming carefully crafted speech .

Pauses grant gravity time needed preceding pivotal revelations, building delicious anticipation. Subtly smiling throughout sustains atmospheric composure, conveying nonverbal confidence until unveiling impactful truths once tension peaks. Silent countdowns stretching to five landing punchlines create comedic peaks of mirth echoing louder for the contrast conjured.

Next-level techniques utilise the open canvas of silence to insert post-punchline comedic breathers. Allowing certain jokes spatial room for laughter cements organic engagement unspoiled by prematurely bursting in overly eager with next agenda items hustling onwards. Masterfully balancing the ebb and flow of rushing speech versus letting well-placed pauses land finds that golden ratio, keeping even restless listeners perpetually riveted.

8. Create Interactive Experiences

Beyond linear speeches, participation expands impact. Orchestrate think-pair-share discussions debriefing key topics in small groups. Distribute simple surveys polling perspectives on issues. Engage volunteers in roleplaying scenarios.

Further, captivate modern groups accustomed to entertainment rushes by gamifying interactivity. Set exciting countdown timers introducing friendly concept review competitions. Reward speedy, accurate responses publicly, praising high scorers’ impressive grasp. Empower crowds steering direction through unpredictable real-time voting pivots.

Moreover, recognising attendees themselves represents vast wisdom. Respectfully elicit personal stories or professional backgrounds contextually relevant. Validate and bridge diverse reactions into unified takeaways rather than judging binary rights or wrongs. Leaning into authentic dialogue fosters human connections impossible through rigid scripts alone.

9. Navigate Q&A Sessions Expertly

Savvy presenters wield post-speech Q&As , advancing agendas through audience-sourced questions. First, tactfully repeat inquiries aloud ensuring whole rooms hear exchanges. Validate curiosity before artfully bridging queries back towards key messages.

When facing irrelevant tangents, politely pivot proceedings by finding common ground. Note Interesting perspectives before redirecting groups. If asked overly advanced queries given contexts, offer a meeting separately later or commenting below articles online.

For combative remarks, defuse tensions through empathy and openness. Paraphrase objectors’ views non-judgmentally before gently noting seeming disagreements. Finally, conclude sessions positively highlighting progress made towards shared goals . Frame takeaways are lifting all towards wisdom.

10. Structure Presentations Effectively

Beyond sharp slides , structure proves paramount. The first limit points to three maximum per section, enabling simplicity. Next, strategically sequence arguments, building dramatic tension towards conclusions. Finally, end where you’ve begun circling back, bookending stories with palpable symmetry.

Conceptualise narrative flows mirroring fables, rising actions crescendoing into climatic pivots before denouements tie residual threads back into coherent tapestries. Early subtle setups allow insights to manifest naturally when pieces cascade together into collective comprehension within groups’ minds. Incrementally guide audiences along ever more intellectually rewarding journeys toward impressive finales, facilitating satisfying closures.

Also, balance coverage evenly across factors when viable to avoid lopsidedness skewing understanding. Paralleling sections foster illuminating juxtapositions underlining salience. Interconnecting commentaries smoothed between standalone segments unifies talks through elegant consistency, momentum and rhythm felt intrinsically from section to section.

11. Conclude with Impact

Final memorable impressions are formed in closing moments. Wrap up by deliberately employing impactful concluding tactics. First, restate the opening hook that originally grabbed interest while reminding audiences of the key ground covered. Echo meaningful phrases and examples shared earlier exhibiting perspectives collectively gained.

Next, clearly summarise 2-3 key takeaways, reinforcing core messages and insights for audiences to retain. celebrating any progress made so far. Encourage groups by applauding their time invested towards shared goals achieved up to this point. Outline beneficial next steps aligned with awakened potentials going forward beyond the presentation’s scope.

Then, unveil clear calls-to-action aligned with the shared vision promised early on. Outline possibilities awaiting activation by willing and ready participants committed to courageously enacting conferred wisdom as empowered changemakers.

12. Continuously Adapt and Refine Your Approach

Even experienced presenters should keep honing effective presentation skills, embracing an iterative growth mindset. Routinely request qualitative feedback from audiences on what resonated, including nonverbal dynamics noticed. Ask which sections are connected best and why.

Reviewing behind-the-scenes preparations often reveals impact optimisation opportunities. Analyse where pacing dragged, language confused, graphics missed the mark, or transitions lost listeners. Contrast weaknesses and strengths to reinforce positives while targeting areas for improvement.

Experiment with tailored delivery across mediums like intimate physical events or large-scale broadcasts. Consistently refine personal presentation style to channel messages powerfully.

Remember, presentations represent conceptual vessels, not destinations. Spotlight purpose and content rather than perfection. Value constructive feedback for incrementally mastering flexibility over time through openness and discernment, separating signal from noise constructively.

Impact Factory’s Presentation Training

Impact Factory spotlights years of delivering bespoke virtual, in-person, online or hybrid coaching unmatched transforming presenters worldwide. Experienced trainers employ engaging person-centred approaches, guiding many clients annually to commanding stage presence across diverse presentation contexts, from speeches to high-stakes boardroom pitches.

Specific courses include the classic Presentation Skills course (also available as tailored training ), Advanced Presentation In-House Training or course for refining sophisticated delivery, Storytelling for Business focused on impactful narrative, and PowerPoint for supplementing talks visually. Expert trainers transfer decades of field experience, distilling techniques that facilitate memorable speeches.

Reach out to our world-class team to learn more about current offerings matching your specific presentation goals and skill level needs.

Why should you not crowd your slides?

Cluttering slides is akin to overstuffing a suitcase: it becomes hard to find what you need. When slides are overloaded, key messages get lost in the shuffle. A minimalist approach focuses the audience’s attention on what truly matters, ensuring your main points stand out and are remembered.

What are the biggest mistakes people make when giving presentations?

Many presenters fall into traps like speaking to the slides instead of the audience, losing track of time, or wandering off-topic. Another common error is not rehearsing, which can lead to a lack of confidence or fluency during the presentation. Tailoring the content to resonate with your audience’s interests and background is crucial for a successful presentation .

Should you read slides when presenting?

Slides are a visual tool, not a teleprompter. Reading them word-for-word can make your presentation feel scripted and disengage your audience. Instead, use slides as a cue for discussing key points more expansively. This approach keeps your delivery natural and engaging, encouraging a more interactive and dynamic presentation experience.

Further Reading:

Here are resources to guide you in the right direction on your journey to effective presentation skills mastery:

• 5-Day Presentation with Impact Immersive – Are you serious about improving your skills and want to dive deep into proven techniques? Find out more about our intensive presentation skills training course.
• The Reason Why Your Workplace Presentation Skills Are So Important – Effective presentation skills are necessary in any modern workplace. Let’s explore all the ways they can be beneficial to you and your career.
• Benefits Of Presentation Training Courses – Do you want to build more effective presentation skills but are hesitant to join a course? Here’s how the training can help you.

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How to Develop Good Communication Skills

Last Updated: March 20, 2024 Fact Checked

This article was co-authored by Gale McCreary . Gale McCreary is the Founder and Chief Coordinator of SpeechStory, a nonprofit organization focused on improving communication skills in youth. She was previously a Silicon Valley CEO and President of a Toastmasters International chapter. She has been recognized as Santa Barbara Entrepreneurial Woman of the Year and received Congressional recognition for providing a Family-Friendly work environment. She has a BS in Biology from Stanford University. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 3,823,143 times.

Having good communication skills is important. They can help you with presentations in class, during job interviews, when handling arguments, and in a variety of other situations. Fortunately, there are some tricks you can use to improve your communication skills so you come across as more confident and friendly.

Understanding the Basics of Communication Skills

John Keegan

Strengthen communication by adopting an explorer mindset. Adopt an "Explorer" mindset socially. Go out aiming to be curious about people and share about yourself. Have light interactions and make connections without expecting anything. This mentality encourages you to explore conversations in various settings, strengthening communication abilities.

Engaging Your Audience

• One technique to help with this is to consciously look into one of the listener’s eyes and then move to the other eye. Going back and forth between the two makes your eyes appear to sparkle. Another trick is to imagine a letter “T” on the listener’s face, with the crossbar being an imaginary line across the eye brows and the vertical line coming down the center of the nose. Keep your eyes scanning that “T” zone.

• Arms crossed and shoulders hunched, on the other hand, suggest disinterest in conversation or unwillingness to communicate. Often, communication can be stopped before it starts by body language that tells people you don't want to talk. [5] X Research source
• Appropriate posture and an approachable stance can make even difficult conversations flow more smoothly.

Using Your Words

Help Communicating Effectively

Community Q&A

• To improve your body language, practice in front of a mirror. Thanks Helpful 42 Not Helpful 1
• Use appropriate volume for your conversation setting. Thanks Helpful 29 Not Helpful 1
• Do not interrupt or talk over the other person--it breaks the flow of conversation. Timing is important. Thanks Helpful 34 Not Helpful 3

Tips from our Readers

• Practice voice modulation techniques like those of radio announcers to incorporate engaging vocal inflection. Speaking monotonously can be boring.
• Believe in your own ability to contribute meaningfully to any dialogue. Confidence, not volume, convinces others that your opinions have merit.
• Speak a bit slower than feels natural to you so listeners can fully process without having to ask repetition. But avoid belabored paces.
• When conversing, focus just above someone's shoulder if maintaining eye contact feels uncomfortable. This retains perceived connection.
• Gesture only moderately with hands and expressions unless addressing very large gatherings. Excess motion distracts individual chats.
• Ask questions when you're unclear on something someone said, rather than guessing what they meant. Try to avoid misunderstandings.

You Might Also Like

• ↑ https://www.canr.msu.edu/news/eye_contact_an_introduction_to_its_role_in_communication
• ↑ https://www.frontiersin.org/articles/10.3389/fnhum.2020.00323/full
• ↑ https://open.lib.umn.edu/communication/chapter/4-1-principles-and-functions-of-nonverbal-communication/
• ↑ https://www.helpguide.org/articles/relationships-communication/nonverbal-communication.htm
• ↑ https://www.scienceofpeople.com/shoulder-body-language/
• ↑ https://www.betterhealth.vic.gov.au/health/healthyliving/relationships-and-communication
• ↑ https://www.psychologytoday.com/us/blog/communication-success/201911/do-you-talk-too-fast-how-slow-down
• ↑ https://open.lib.umn.edu/communication/chapter/10-3-vocal-delivery/
• ↑ https://raisingchildren.net.au/toddlers/connecting-communicating/communicating/nonverbal-communication

About This Article

If you want to work on developing your communication skills, practice making eye contact and speaking slowly and clearly whenever you talk to someone. Try practicing in front of a mirror, and take breaks to look up words you don't know in a dictionary. You can also watch videos of public speakers and pay attention to how they animate their voice so they don't sound monotone. For more ways to improve your communication skills, like using hand gestures and body language, scroll down! Did this summary help you? Yes No

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How to Develop Effective Communication Skills in Oral Presentations

Oral presentations can be seen as dreaded tasks by many. According to a study, an oral presentation is the most challenging form of assessment in any field.

Ask anyone about their view about this. Chances are, you may find that this is always intertwined with the phrases “stage-fright”, “social phobia”, “mental block”, etc.

On the other hand, the same study says oral presentation is a fruitful source of personal growth. Exposure in speaking to a large audience, when done well, can integrate greater confidence for the next presentations.

In today’s high demands of competitive qualifications, anyone must have experienced public speaking at least once in a while. Whether you’re a student, an employee, or even a company owner, you can’t get away with oral presentations.

Fortunately, you can learn and develop effective communication and presentation skills. Below are guidelines on how to equip yourself with the said skills, even a language teacher approves:

1. Know your target audience

A key to preparing your oral presentation is by understanding the type of audience you will have. This is an effective way to visualize the scene as vividly as possible.

By knowing your expected crowd, you can gauge the appropriateness of your language and the level of competence in the presentation. As the presenter, a role is to provide the audience what they came for. You are the sole authority and it starts with considering the people you will present for and the context.

Your target audience can be one of the following:

If in a classroom setting:

• Teachers or Instructors
• Panel of Judges

If in a company:

• Fellow Employees
• Potential Clients
• Business Partners
• Organizations

In mass media:

Due to pandemic, most in the list conduct oral presentations online but this doesn’t hinder an effective communicator to prepare himself. The goal is to find a common denominator between you and your target audience. Everything else will follow.

2. Prepare your outline

In his book 7 Habits of Highly Effective People , Stephen Covey talks about a habit to “begin with the end in mind”. He says all things are created twice – the one we mentally visualize and the one we do in the actual.

Engineers and architects need a structural blueprint before building. As the presenter, your blueprint will be an outline. This dictates the flow of your oral presentation and allows you to be on track.

Regardless of the type of presentation, the outline must have an introduction, body, and conclusion. In writing, this is called “ The Burger Method ”. This will help garner your ideas in the presentation.

A more experienced speaker outlines only the main content of the presentation but knows a smooth introduction and conclusion. Knowing your outline by heart can lessen the possibility to be anxious in front of the audience. You may write this on an index card, a piece of paper, or on a sticky note on your phone/computer.

Creating your outline ahead goes a long way in planning oral presentations . Again, begin with the end in mind. This is like manifesting success, in a way that can relate to the saying “What your mind can conceive, it can achieve.”

3. Make use of visual aids

Visual aids are relevant for the efficient execution of your oral reports. It retains accurate information to the viewer’s mind. This is encouraged for the content to be materialized. You can take advantage of the fact that most people tend to be more interactive with visuals, in general. The use of visual aids elevates engagement among the audience.

Like the outline, visual aids can make or break your presentation. If presented clearly and concisely, then, it will no doubt be effective. Let’s see how to do just that!

Graphic organizers

Miller (2005) defines graphic organizers as representations of “chunking” bodies of ideas to simpler mapping through shapes, lines, and graphs.

Adding graphics can help organize your thoughts coherently. Organizers encourage the audience to understand the relationships of your ideas. It is also through concept mapping the purpose of the oral presentation unfolds. Including well-made graphics helps the audience relate to the story you are trying to tell and to grasp the fuller context of what is being communicated.

PowerPoint Presentation

Whether at school or work, PowerPoint Presentation is essential. This software is brilliant as it is intended to equip you with digital tools for any type of presentation.

This is a technological version of visual aids in the form of slides. All types of instructional materials can be found in this app. The good news is you don’t need to start from scratch since a lot of sites offer creative slide templates for free. Preparing for your oral presentations is made better than ever!

Audio-visuals

Finally, never undermine the impact of audio-visuals in your oral presentation. Inserting images, video clips or audio invites amused audiences. Aside from this, it also allows you to have small breaks in between.

Audio-visuals are effective in catching attention but they must be well-balanced. You may not want to overdo them. Consider its length as well as its relevance to the topic.

4. Rehearse Ahead

After writing the outline and preparing visual aids, you can now rehearse your oral presentation . An important matter to consider is to do this at least a day before your presentation. This is ideal because if you rehearse just minutes before, you are likely to get preoccupied with other factors.

Your rehearsal depends on the amount of time you have before the actual presentation. If it is in weeks or months, then no excuse not to practice. Many can advise you to simulate the scenario in front of a mirror. Ask a friend to listen. A study suggests reading notes before bedtime for better retention.

If planning is shorter due to time restrictions and urgency, then a technique is to maximize the remaining time for productivity. Study the most important idea in your presentation and scan through the rest, as often as possible.

To do this, you may come up with some mnemonics to your outline. Professional speakers make use of mnemonics in their delivery. Surprisingly, this is an effective way to communicate your ideas well.

5. Get Enough Rest

One of the most important but most neglected parts of preparation is getting enough rest. Being fit to present is equally significant as having the technical tools prepared.

This depends on the type of ethic a person has. Some people can rest their minds once they have finished their tasks. Others release tension first before they work.

Regardless of your preference to rest yourself, being well-rested guarantees a sound mind and body for the next day. It boosts energy and positivity which your audience can also capture.

Composure is a skill of proactivity amidst pressure. This goes hand in hand with your communicative efficiency in oral presentations. To do this, get rested. Not too much, not too less; but just enough.

6. Present with a pleasing personality

Your self-presentation is an indicator of how you want people to perceive you. In most cases, this is how others may respect you. Since our goal is for you to develop effective communication skills, here are extra special tips to ace your oral presentation:

They say “first impressions last”. This is something you shouldn’t compromise. Your appearance will reveal how you feel about yourself. I will also be important in gaining people’s respect.

It doesn’t matter if you’re a one-time presenter or a regular. If you are to make an impression as the speaker, then better to make it a great one. Your appearance is also a form of expression.

Even though a lot of oral presentations have a level of seriousness, it won’t hurt to add humor from time to time. Humor can show that you are quick to think of your feet. It can help release the pressure you feel in front of an audience.

It can also set the mood for the audience at the beginning. Having humor means you don’t take everything at your expense. It means you’re detached from being perfect. You aim to be effective, after all. This is a huge impact on people to adapt your personality.

Fear is like blood in the ocean to sharks. Your audience will know what you feel inside as it will show. It can manifest in your voice, in your tone, speed, body language, or in your disposition as a whole. This is something unavoidable because we’re still human.

We feel overwhelmed sometimes! That’s why a presenter should take time in preparing ahead. This will be a big deal in your confidence on the day of your oral presentation. Your execution with confidence is a key ingredient to being effective.

7. Be aware of stage presence

An effective presenter maximizes his presence whether on a stage, in an office, or in front of the camera. He uses the physical space to his advantage.

Facial Expressions

It’s not only saying the right words in an oral presentation. It’s also how you say it!. Your facial expressions can be contagious to the audience. It will also communicate your emotions. This is also important as you interact with the audience.

Even if you feel anxious inside, you can always control your facial expressions . (This is a skill, too.) Fake it ‘til you make it!

Eye Contact

Another important part of your presence in presenting is your eye contact with the audience. If you lack engagement with the audience, it just means you’re more focused on perfection. Again, this is not what we aim for.

An effective communicator understands that the eyes show how genuine one can be. Study shows there’s a psychological impact and connection to the audience if the speaker makes eye contact to them.

Body Language

Body language is a part of your presence as the presenter. You may find yourself relying on some gestures you present but don’t overdo them. This will be a mannerism and audience attention to what you are saying can be affected.

8. Deliver with smart speech

The heart of your oral presentation is your speech. You might know someone who is extremely attractive but is lacking personality in the manner she speaks. How we speak is evidence of class and character. There are a lot of factors that affect how you speak.

Your voice is an asset in oral presentations. The volume depends on the size of the audience. You might not want to exceed your normal volume in front of five people as this will just show unintended expression. Don’t strain your voice through your volume. You may find it difficult to maintain it in the middle of your presentation.

Your intonation and rate of speech also matter. To be an effective communicator, you must know to incorporate the right tone in your statements. Most sentences are expressed in a falling intonation. This is also used in asking WH-questions and in greetings. On the other hand, rising intonation is used in asking Yes/No questions and in a series of words.

Your diction and pronunciation of words are crucial. This will tell whether you did the assignment in practicing saying the words beforehand. You can make use of dictionaries and search for pronunciations. A confused audience is something we would want the least, after all.

On a final note, there are some things to avoid. As much as possible, lessen your verbal fillers like “Uhm, err..” This will make your audience focus more on the fillers than the point you are getting across. Vary your intonation since we don’t want you to deliver in a monotonous manner. Sound friendly and knowledgeable.

In stating important content, take note of your rate of speech, as well. Don’t appear to be in a rush to get rid of your audience. Savor your moment as the presenter and be a smart speaker while doing so. Words well said are words well-received. Again, it’s not what you are saying. It’s how you say it.

No one’s exempted from the dread of oral presentations. As the presenter, you might not hold your audience’s feedback but you can be responsible to be an effective speaker. Have you noticed everything in this list can be done in your control?

The good part of learning is knowing you can always have room for improvement. Developing effective communication skills takes time. This article is not intended for one-sit reading. You go back to the guidelines as often as possible, and go ace that presentation!

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How To Develop Effective Presentation Skills

Presentations are an essential component of business communication . They are the means of pitching a service or product, revealing findings, or presenting an idea. Taking time to learn and apply the secrets of effective presentation skills gives you the best chance of raising the quality of your presentations to the exceptional. Learn how to become highly effective at writing professional business cases with our business writing courses as well.

This guide outlines the components of presentation skills and how you can learn to deliver messages superbly. From essential planning to developing content, to ending a presentation, here are a set of rules to ensure that you get significant advantage from your presentation skills set.

Number one tip

Confidence and control, effective presentation skills, logistics – how to prepare for a presentation, infographic - do’s & don’ts of presenting, number one tip.

Without doubt, the number one ingredient for a great presentation, is content. Without great content, you cannot produce a great presentation. Quite simply, content is king.

Content also gives you confidence to cope with presentation nerves. Consequently, content is where you need to start. Clarify your objectives and work out the material you need to achieve them.

So, here is what you need to do to deliver the best presentation possible.

Clarify your objectives

You need to be clear about what you want to achieve. Do you want audience opinion on whether to proceed with something? Are you seeking approval to spend money? Are you seeking audience views? Whatever your objectives, they need to be crystal clear, and your presentation needs to be designed – step by step – to achieve them. 

Produce content

Divide your presentation into a beginning, a middle, and an end. The audience needs to be clear why they should listen to you from your very first sentence. Ensure that you make a strong start, and make it benefit related. People buy benefits whether of a service, product or an idea.

Slides should be used as signposts

Cluttered slides distract and get in the way of the message. Slides should be signposts and nothing more. They are not for information – that is your job as the presenter.

Work out your key messages

Each part of your presentation must have a theme to support your objectives. Ensure that your messages are simple to understand and to remember.

Produce an audience-inspiring first sentence

The purpose of your first sentence is to sell your second sentence and so on. Ensure that your first sentence is the most interesting, dramatic and inspiring thing you can say about your topic at that time. Then detail the benefits your audience will receive by listening to you and hearing your proposition.

Summarise with an audience-inspiring last sentence

The end of your presentation should refer to your objectives at the beginning. Summarise your proposition – back it up with credibility statements – reaffirm the benefits and conclude with whatever is appropriate to meet those objectives.

Know your set up – where you will be standing and where your audience will be sitting

Familiarisation with the venue is an obvious help – it is not always possible, but when it is, take advantage.

Engage with your audience

Check their reaction to what you are saying so that you know whether to elaborate, slow down or move on.

Focus on your key messages

Make sure that you get your messages across. Simplicity leads to clarity.

Don’t turn your back to the audience to refer to your slides

Amateur presenters often turn their backs to look at slides. Refer to slides by all means but always face forward and always look at the audience.

Given your content excellence, you have nothing to fear. Be confident and fearless – smile, engage with your audience and deliver.

Back To Contents

Confidence and control comes from presentation content, preparation and practice. Like learning a language or a sport, or driving a car, the better your theory and the more practice you take, the better your ability – and in this case the better your capability of how to give a good presentation.

Work out probable audience questions, and prepare complete answers. If you need to know facts and figures, have them to hand. Ask yourself questions throughout each stage of your presentation that the audience might ask. Try Why, Who, When, Where and Why. A narrative which delivers complete information instead of begging questions will give your presentation an air of justifiable professionalism.

Getting attention

A successful presentation or presenter engages with their audience through interesting content applicable to audience needs.

To connect with your audience, you need to start a presentation with an impactful set of words. Your beginning needs to grab attention, attract, and motivate your audience to pay attention to what comes next.

You could start a presentation by showing an image, giving a statistic, asking a question, or by delivering a notable quote. Whatever you show, say, or deliver, ensure it connects to your theme and to your objectives.

Communicating your message

The aim of a presentation is to get your message to resonate with the audience. Great presentation skills and delivering your message effectively is based on content. There is no substitute for great content however good your presentation style.

Concentrate on your core message and keep it simple. Depending on presentation styles, you can learn how to give a great presentation by using a combination of words, voice and body language. All play a vital role in communicating messages.

The Do's of Effective Presentations

Giving a presentation is about presenting content, and the success of a presentation is about how well you sell your content to your audience. If you’re new at delivering presentations, then there are a couple of key do’s you should apply to achieve the most effective presentation techniques.

Practice makes perfect

As well as increasing confidence and helping to calm initial nerves, undertake your own presentation training by practicing beforehand.  

Learn how to give a good presentation by running through your slides or notes numerous times and checking your timing.

Introduce yourself

Let your audience know who you are, why you qualified to talk about the subject, and what they will learn by listening to you.

Eye contact

Get your audience engaged – smile and make eye contact.

Use handouts and slides. If you want people to view a chart – it’s easier to read as a handout rather than from a screen. It also helps keep your audience more engaged with your presentation if they have something to do.

Ask questions

Invite your audience to ask questions to help them get involved and to give you feedback. Of course, you may wish to leave that invitation until the end of your presentation.

The Don'ts of Effective Presentations

To ensure that you give a good presentation in terms of delivery, avoid:

Speaking too fast

Slow down your speed of delivery – speaking too fast means people won’t be able to catch everything you are saying.

Reading out loud

People can read a sentence about 4 times more quickly than someone can read the same sentence aloud. Do not read from your slides. In any case, remember slides should be signposts for your audience and nothing more.

Saying 'um'

Practice your answers so that you won’t be caught out. If you want time to think, compliment the questioner on the quality of their good question.

Focus instead.

Logistics - How To Prepare For A Presentation

Whether it’s learning how to prepare a PowerPoint presentation for a job interview or how to make a business presentation:

• Have your slides on a backup USB stick and email yourself a copy.
• Check the room you will be presenting in.
• Find out as much as you can about your audience.
• Dress appropriately for your audience - if in doubt always dress up.
• Print handouts and have them with you.

Infographic - Do's & Don'ts of Presenting

Take a look at some of the Do’s and Don’ts of presenting with the below infographic, created by Walkerstone.com , and channel your nerves to positive effect. The infographic outlines in a clear step-by-step design the do’s of presenting and the don’ts of presenting, some statistics around communicating your message, keeping the attention of your audience, as well as some useful considerations to remember for your presentation.

Use this infographic as a preparation checklist for your presentation and you’ll feel more confident and prepared, come across as a professional speaker which hopefully will result in a successful outcome. If you like what you see, feel free to share the infographic on your own site (crediting Walkerstone.com) and help spread these useful tips for presenting…

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Five ways to boost your visibility and make your voice heard at work.

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Having your voice heard at work is a multifaceted endeavor that involves understanding your ... [+] workplace culture, building strategic relationships, honing your communication skills, and being both persistent and patient

Navigating the complexities of workplace dynamics requires a keen strategy to ensure your voice stands out. From shaping pivotal decisions to contributing to meaningful projects, the ability to make your presence known is a critical factor in steering your career in the right direction. Here are a five tactics designed to amplify your visibility, guaranteeing that your efforts are not just seen but significantly acknowledged and valued.

1. Build Strategic Relationships

Begin by observing and understanding the communication dynamics of your workplace. Every organization has its unique culture, and fitting your approach within this context can significantly increase your chances of being heard. Notice how decisions are made, who the key influencers are, and how ideas are usually presented and discussed. After getting a grasp of your workplace culture, the next step is to actively engage in building strategic relationships within your firm. This effort goes beyond mere socializing; it involves identifying and connecting with key individuals who wield influence or have decision-making capacities.

Look for opportunities to support or collaborate on projects and initiatives that matter to these influencers. This could involve offering your expertise, sharing resources, or providing valuable insights. By establishing a rapport and demonstrating your value, you create a foundation for your opinions to be not only heard but also championed by these pivotal figures. Networking in this manner not only elevates your visibility within the organization but also positions you as a credible and resourceful team member, paving the way for your ideas to gain traction and support.

Emphasize the importance of mutual benefit in these relationships. It’s not just about what you can gain, but also about how you can contribute to the success of your colleagues and the firm as a whole. By being a reliable and supportive ally, you naturally foster an environment where others are more inclined to support your initiatives in return. This strategic approach to relationship-building within your workplace can transform your network into a powerful catalyst for realizing your goals and amplifying your voice within the organization.

2. Develop Your Communication Skills

Effective communication is key to being heard. This includes both how you speak and how you listen. Practice clear, concise, and impactful communication. Tailor your message to your audience, focusing on the key points and benefits of your ideas. Equally important is active listening. Show genuine interest in others’ ideas and feedback, as this fosters a reciprocal environment where everyone feels valued and heard.

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Beyond verbal skills, enhancing your non-verbal communication can also play a significant role. This includes maintaining eye contact, using appropriate gestures, and demonstrating openness and receptivity through your posture and facial expressions. Being adept in these aspects of communication will make you a more persuasive speaker and an attentive listener, ultimately strengthening your influence and presence in any professional setting.

Additionally, continuously seek to improve your communication skills by seeking feedback from peers and mentors. Engage in exercises that challenge your public speaking, negotiation, and persuasive writing abilities. Consider joining workshops or groups focused on communication development. By actively working on these skills, you ensure that your voice is not only heard but also respected and valued across various platforms and interactions within your firm.

3. Speak Up with Confidence

The significance of confidence in communication is underscored by insightful research undertaken by Chak Fu Lam, Alexander Romney, Daniel Newton, and Wen Wu, published in Personnel Psychology last year. This study illuminates the nuances of ‘voice inquiry’ as an effective communication strategy, especially within the dynamics of leader and employee interactions. Voice inquiry refers to the practice of framing suggestions or concerns in the form of questions, a method that can foster endorsement without directly confronting or challenging leadership. This tactic, rooted in dominance complementarity theory, suggests that such an approach can enhance a leader’s sense of power, particularly when the leader’s dominance is pronounced.

In practical terms, this means actively seeking opportunities to articulate your ideas, whether through presentations, meetings, or informal discussions. Such engagements serve as platforms to refine your communication skills, making your message more compelling and your presence more persuasive. The study further advocates for the importance of feedback in honing your communication style, emphasizing that confidence accumulates over time through consistent practice and exposure.

The key takeaway here is the validation of voice inquiry as a strategy that balances assertiveness with tact, encouraging a more inclusive and empowering approach to organizational communication. By embracing this approach, individuals can navigate the complexities of workplace dynamics more effectively, securing endorsement for improvement-oriented initiatives without inciting resistance or undermining leadership authority. This insight is invaluable for anyone aspiring to cultivate a confident, influential voice in their professional life, reinforcing the notion that the power of communication lies not just in the message, but in the method of its delivery.

Remember, confidence builds over time with experience and practice. So, embrace every chance to speak up, knowing that each occasion is a step towards becoming a more confident and influential communicator within your organization.

4. Utilize Various Communication Channels

As we head into the second quarter of 2024, there are multiple channels through which you can make your voice heard. Besides traditional meetings and one-on-one conversations, consider writing articles for the company newsletter, contributing to internal forums, or even starting a blog if your company supports it. These platforms can provide additional avenues to share your insights and ideas, reaching a wider audience within your firm.

Embrace social media and digital communication tools that are favored by your company. Whether it’s Slack, Microsoft Teams, or another platform, engaging in these digital spaces can amplify your voice. Create content that highlights your expertise, shares valuable insights, or sparks meaningful conversations. Be consistent and proactive in these channels, offering help, answering questions, and contributing to discussions. This multi-channel approach not only diversifies how you communicate but also reinforces your presence and thought leadership within the organization, making your voice hard to ignore.

Moreover, don’t underestimate the power of visual content such as infographics, videos, and presentations to convey your messages in an engaging and digestible format. Visuals can often communicate complex ideas more effectively than text alone, especially in digital formats where attention spans may be shorter. Consider collaborating with others to produce content that showcases your collective expertise and insights, further amplifying your voice and extending your reach within your firm.

5. Be Persistent but Patient

Persistence is crucial when trying to make your voice heard. If your ideas don’t catch on immediately, don’t be discouraged. Evaluate what could be improved in your presentation or proposal, and try again. However, it’s equally important to balance persistence with patience. Understand that change and acceptance can take time, and continually pushing without regard for timing or context can be counterproductive.

Adopt a strategy that combines resilience with adaptability. If you face resistance, take it as an opportunity to refine your approach and gather more support. Engage with those who are skeptical in a constructive manner, seeking to understand their perspectives and addressing their concerns. Patience does not mean inaction; it means being strategic about when and how you present your ideas. Celebrate small victories along the way and use them as building blocks for larger successes. By being both persistent and patient, you demonstrate your commitment to positive change and your respect for the organization’s pace and process, which can ultimately lead to more meaningful and lasting impact.

And so, by adopting these strategies, you can enhance your visibility and impact within your firm, contributing to both your personal growth and the success of your team. Remember, every voice matters, and making yours heard is a powerful step toward achieving your professional goals.

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10 Key Communication Sales Skills to Perfect Your Pitch

Mastering sales communication skills is essential for sales success. Not only for your business but also for your career development. This article examines 10 sales communication skills to help you become a better sales communicator. Read on to learn more.

What is Sales Communication?

Sales communication is the art of conveying information, building rapport, and influencing others to buy. Effective sales communication involves clarity, persuasion, and empathy to connect with customers on a deeper level. It also means navigating various communication channels and adapting your approach to suit different audiences. A masterful sales communicator can read the room, gauge the prospect’s preferences, and tailor the message accordingly.

The Importance of Effective Sales Communication

Mastering sales communication skills is a vital skill that has numerous benefits. It allows you to forge genuine connections and nurture relationships with clients while building trust and rapport through long-term partnerships that enable you to secure repeat business.

It also allows you to effectively convey the value proposition of your product or service, and whether highlighting unique features, addressing pain points, or conveying benefits, clear and compelling communication can sway buying decisions in your favor.

In short, boosting your sales communication pitch can allow you to:

Develop strong relationships and build trust with prospects.

Articulate the unique value proposition of your product or service effectively.

Market your offering compellingly and memorably.

Explain complex features clearly and understandably.

Listen actively to understand the needs and concerns of prospects.

Persistently engage with prospects without being pushy.

Utilize language and tone across various channels to convey your message persuasively.

Adapt your approach to suit different audiences and contexts.

10 Sales Communication Skills to Master

Active Listening — Pay full attention to what your customer or prospect is saying. Take the time to understand their needs and respond appropriately. This demonstrates empathy and builds trust.

Reading Nonverbal Cues — Observe body language, facial expressions, and tone of voice to get valuable insights into the prospect’s thoughts and emotions. The same can be achieved through email, although it’s important to be careful when reading between the lines within written communication.

Controlling Body Language — By projecting confidence, openness, and enthusiasm through gestures, posture, and facial expressions, you can enhance your credibility and influence.

Mastering the Subject Matter — Deep knowledge about your product, industry trends, and competitive landscape helps build confidence in your expertise and allows you to address customer queries effectively.

Being Persistent but Not Annoying — It’s crucial to strike the right balance between persistence and respecting boundaries. This ensures your product or service remains top-of-mind without alienating prospects.

Using Correct Email Etiquette — Craft concise, personalized emails with proper formatting, grammar, and tone that leave a positive impression and improve response rates.

Choosing the Right Communication Channel — Adapt your communication style to the preferences of your audience, whether it’s messaging, phone calls, or video conferencing , to enhance engagement and receptivity.

Talking in Specifics and Keeping Focus — Provide concrete examples, data, and solutions tailored to the customer or prospect’s needs to ensure the conversation remains relevant and impactful.

Authenticity and Honesty — Build trust through transparency, sincerity, and integrity to establish a solid foundation for fruitful relationships.

Showing Enthusiasm — Convey genuine excitement and passion for your product or service. This captivates your audience’s attention and can be highly infectious.

Close Deals Faster with Spike

Mastering the art of sales communication and improving your pitch are surefire ways to boost sales and engagement, and ensuring you are both knowledgeable and passionate about your product or service are good places to start.

However, through active listening , the right levels of persistence, and the correct use of language and tone across multiple channels, you can take your sales pitch to the next level.

Spike Teamspace gives you the tools to effortlessly schedule meetings, collaborate on documents, and conduct video conferences across a unified platform that balances the best of email with the speed of instant messaging. Featuring an integrated calendar for smooth coordination and scheduling, alongside shared inboxes and our Magic AI, sales teams can close deals faster and more efficiently. Explore Spike’s collaborative tools today to give your sales team the boost it needs.

Gain Communication Clarity with Spike

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