national fertilizer marketing limited case study

Detailed SWOT Analysis of National Fertilizers – The Second Largest Producer Of Fertilizers In India

By Aditya Shastri

Last time we studied the SWOT analysis of La Poste which is the postal and express courier services industry in France. This time around, let us dive into the detailed study or SWOT analysis on National Fertilizers . Let’s get started.

National Fertilizers Limited (NFL) – Miniratna company is an Indian state-owned corporation that manufactures chemical, organic fertilizers, and industrial chemicals. In 2018, it was the second-largest producer of fertilizers in India . The company comes under the ownership of the Ministry of Chemicals and Fertilizers.

Another aspect that made National Fertilizers the giant it is now, is its marketing efforts. So if you are interested in learning the latest marketing efforts which are digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we go into the SWOT Analysis of National Fertilizers, let us know about National Fertilizers as a company.

About National Fertilizers

National Fertilizers established on 23 August 1974 is a leading Indian company in fertilizers and beyond be a dynamic organization committed to serving the farming community and other customers to their satisfaction through timely supply of fertilizers and other products & services. NFL initially began operating two plants in Bathinda and Panipat and slowly evolved to have five plants in Nangal and Bathinda in Punjab, Panipat in Haryana and two at Vijaipur (Madhya Pradesh).

National Fertilizers Limited produces and markets fertilizers under the Kisan Urea name in India. It offers fertilizers for use in various types of crops, such as food grains, cash crops, vegetables and oilseeds, as well as for horticulture.

The company also manufactures and markets biofertilizers, including Rhizobium, phosphate solubilizing bacteria, and acetobacter used to supplement chemical fertilizers. In addition, it produces and markets a range of industrial products comprising methanol, nitric acid dilutes, ammonium nitrate, sulfur, industrial-grade urea, liquid oxygen, liquid nitrogen, carbon slurry, carbon dioxide gas, anhydrous ammonia, sodium nitrite, sodium nitrate, liquid argon, liquid carbon dioxide, and off-grade methanol.

Today NFL comprises a central marketing office at Noida, four zonal offices at Bhopal, Lucknow and Chandigarh and Hyderabad, 14 state offices and 39 area offices spread across the country.

Products of National Fertilizers

National Fertilizers has been in the Chemical industry for more than a century and deals in:

• Organic fertilizers
• industrial chemicals

Competitors of National Fertilizers

National Fertilizers’ top five major competitors are:

• Mangalore Refinery and Petrochemical
• Fauji Fertilizers Company Limited
• Bharat Agri Fertilizers and Realty Limited
• Coromandel International Limited
• Chambal Fertilizers and Chemical Limited

Now that we have understood the company’s core products and services, let’s dive deep into the SWOT analysis of National Fertilizers.

SWOT Analysis of National Fertilizers

SWOT analysis is a study that is undertaken by the majority of companies to determine their core strengths, weaknesses, opportunities and threats. It is a framework that is used to evaluate a company’s competitive position which later helps in strategic planning. 

SWOT analysis can be conducted by any popular brand or any brand which is still new in the market can make use of this template to evaluate internal and external variables that might influence the brand authority and market development.

Below is a step-by-step detailed guide to help you with the SWOT analysis of National Fertilizers.

Strengths of National Fertilizers

The strengths are basically what makes the brand different from the other competitors and what the organization excels at. Following are the strengths:

• Known Name: NFL is popularly known in the market as ‘KISAN’. It engages in the leading manufacturing and marketing of Neem Coated Urea, four strains of Bio-Fertilizers (solid & liquid), Bentonite Sulfur and other allied Industrial products like Ammonia, Nitric Acid, Ammonium Nitrate, and Sodium Nitrate. 
• Expanding Operations: Apart from manufacturing fertilizers, NFL is also expanding its foothold in international markets through setting up businesses of imports and trading of various agro-inputs like Non-Urea Fertilizers, Certified Seeds, Agrochemicals, Bentonite Sulfur, City Compost through its existing PAN India dealer’s network under single window concept.
• Reach and Distribution: National Fertilizers has a strong R&D setup based in Nangal, Panipat, Bathinda and Vijaipur as well as in its headquarters in Noida. The R&D primarily focuses on efficient & safer undertakings, value-added products and suggests the implementation of energy-saving schemes. This makes sure that the products are made easily available to their customers at the right time.
• Sustainability: NFL takes various initiatives to ensure that environmental impacts are kept in mind while aligning the practices. The company adopts best practices for energy conservation, environmental management and social upliftment leading to sustainable development. Feed and fuel in NFL Plants use cleaner and greener fuel.  
• Brand Reputation: National Fertilizers has been in the business of producing chemicals for a large number of years. Also, with the variety of products and services it provides, it is established as a leader in the industry. This helps the corporation to gain a reputation and get recognized easily.

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• Dealer Community: National Fertilizers has built a very strong relationship with its dealers that not only helps in supplying the products but also promotes the company’s core products and training.
• Financial Position: National Fertilizers has a very strong financial position in the market with consecutive profits over the years along with accumulated profit reserves which can be utilized for future expenditures or marketing activities.
• Skilled Labor Force: National Fertilizers has invested heavily in the employees that have made them not only skilled but are also highly motivated.

Weaknesses of National Fertilizers

The weaknesses are a major drawback that stops the organization from performing at its optimum level. They are the areas in which businesses can make improvements. The major drawbacks are as follows:

• Research and Development: National Fertilizers has a good share of expenditure on the research and development department but it is spending way less than a few of the players within the industry which have benefitted as a result of their innovative products.
• Diversity in the Workforce: The local workers contribute to the majority of the workforce at National Fertilizers making it difficult for outsiders to adjust and hence resulting in the loss of talent.
• High Employee Turnover Rates: National Fertilizers has a very high employee turnover rate as compared to its competitors which means it spends a lot on training activities as employees keep leaving and joining.
• Need to Invest More in New Technologies: According to the country’s scale of expansion and the geographical areas, National Fertilizers need to invest more money in technology to integrate the processes across the board. Currently, the investment in technology is not on par with the vision of the company.
• Limited Success Across the Core Business: Although National Fertilizers is one of the leading organizations in its industry it faces challenges in moving to other product segments with its present culture.

Opportunities of National Fertilizers

Opportunities are the favourable external factors that may give the organization a competitive advantage over others. The opportunities for National Fertilizers are as follows:

• Social Media: Over the years the number of active users on social media channels has increased and with this National Fertilizers can make use of its social media handles to promote its products, interact with customers and even provide after-sale services.

You can also leverage the benefits of social media and other digital marketing channels for your business by simply learning several digital marketing skills from a renowned institute just like IIDE where experts from the digital industry teach the latest and upgraded digital marketing skills through online live and recorded sessions right to you whilst you are seated at your home. 

• Transport Industry: The transport industry has been booming and is expected to boom in the next few years as well which has resulted in more demand for National Fertilizers products which is helpful for National Fertilizers to scale its business.
• Globalization: Increased globalization doesn’t restrict National Fertilizers anymore to conducting activities in their own country which can act as an opportunity to extend operation in other countries and thus enter new markets and unleash the potentials of other new markets.
• Population: The population has been growing and is expected to grow at a positive rate in the upcoming years. This is beneficial for Nordea as there will be an increase in the number of potential customers that it can target.
• Expansion to Other Global Markets: The company is planning to expand its international activities with a particular focus on Asia. This serves them as an opportunity to acquire a new customer base.

Threats of National Fertilizers

Threats are those factors that have the potential to provide harm to the organisation in any form. The threats of National Fertilizers are as follows:

• Technological Advancements: The technological advancements by a few competitors can pose a threat to National Fertilizers as today’s customers are more attracted to new technological advancements and may be lost to competitors’ offerings thus reducing the market share of National Fertilizers.
• Competition: There is always an ongoing competition that puts downward pressure on the prices. This could lead to lower profits if it makes changes in the price or may also result in lower market share if it doesn’t make price changes.
• Exchange Rate: The exchange rate also keeps fluctuating and makes it difficult for a company like National Fertilizers because it extends service internationally while its suppliers are local.

This ends our complete SWOT analysis of National Fertilizers. Let us conclude our learning below from the SWOT analysis of National Fertilizers.

To Conclude

National Fertilizers is a well-known company with a significant global presence. In the SWOT analysis of National Fertilizers, we observed that the company is heavily reliant and enjoys strong brand recognition and trust with its customers. It has a strong distribution network and has reached across all the markets it serves, but suffers from an increasing number of suppliers in the same space and better R&D efforts by its competitors.

Also, one point not to miss out on is that National Fertilizers is in line with its marketing effort. It has created a customer base for itself by tapping into the digital era and creating a social media presence on several platforms. If you are interested in learning digital marketing, don’t forget to check out IIDE’s 3 Month Advanced Digital Marketing Course .

We hope this blog on the SWOT Analysis of National Fertilizers has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.

If you enjoy in-depth company research just like the SWOT analysis of National Fertilizers, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of National Fertilizers in the comments section below.

Author's Note: My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India . Practical assignments, case studies & simulations helped the students from this course present this analysis. Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience. If you found this case study helpful, please feel free to leave a comment below.

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Constraints in the fertilizer supply chain: evidence for fertilizer policy development from three African countries

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• Published: 23 November 2018
• Volume 10 , pages 1479–1500, ( 2018 )

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• Todd Benson   ORCID: orcid.org/0000-0001-7919-778X 1 &
• Tewodaj Mogues 1  

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Increased use of inorganic fertilizer in smallholder farming systems can significantly raise crop productivity, enabling farming households to improve their food security both directly, through greater food supply, and indirectly, though higher agricultural incomes, and to set themselves economically on a pathway out of poverty. Low fertilizer use by African smallholder farming households is evidence of the difficulties they face in accessing the commercial input at a price that will allow them to obtain sufficient and reliable returns from their investment. This paper presents the results of a broad study of fertilizer supply to smallholder farmers in Mozambique, Tanzania, and Uganda to assess whether costs faced at various points along the import and marketing chain, or the absence of key public goods and services, reduce the access that smallholder farmers have to fertilizer. The study involved a mixed methods approach that included for each country a review of the literature on fertilizer supply, demand, and use; interviews with key participants in fertilizer import and marketing; and two surveys – one with farmers and one with input suppliers. We found that the governments of the three countries have used distinct approaches in developing or regulating the fertilizer sub-sector. Based on use levels, Tanzania has been the most successful in ensuring access to fertilizer for its farmers. Mozambique lags the most. Several areas were identified where government inaction or misdirected efforts are having an adverse effect on efforts to increase agricultural productivity through the increased use of inorganic fertilizer. The most important constraints to increased fertilizer uptake stem from missing public goods that are not specific to inorganic fertilizer but are implicated in broad efforts to increase rural economic growth, particularly in continuing to expand and deepen crop output markets to ensure reliable returns to the use of fertilizer and in improving rural transportation networks. In addition, the three governments can do more to foster competitive agricultural input markets. All propose more state regulation on trade in inorganic fertilizer than is warranted. Moreover, particularly in Tanzania, by not consistently acting in line with policies for agricultural commercialization in place, government increases the commercial risks faced by both input suppliers and farmers and undermines the development of vibrant agricultural markets, both for inputs and outputs, including food.

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Acknowledgements

Our collaborators in the three study countries for the research presented in this paper were Benedito Cunguara in Mozambique; Stephen L. Kirama and Onesmo Selejio in Tanzania; and Patrick Lubega, Stephen Bayite-Kasule, and Julian Nyachwo in Uganda. We are grateful for the insights, engagement, and professionalism of these research partners. Parts of this paper are drawn directly from country-specific case study reports that were co-authored with these colleagues (see Benson et al. 2012a , b , c ). Funding for this research was provided by a grant from the Alliance for a Green Revolution in Africa (AGRA) that was managed by Dr. Augustine Langyintuo. Our thanks to him and to AGRA.

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Benson, T., Mogues, T. Constraints in the fertilizer supply chain: evidence for fertilizer policy development from three African countries. Food Sec. 10 , 1479–1500 (2018). https://doi.org/10.1007/s12571-018-0863-7

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Stock Exchange Intimation of Addendum to 49th Annual Report 2022-23.

Stock Exchange Intimation of Notice of 49th AGM and Annual Report 2022-23

Opening of trading window w.e.f. 11.08.2023

Final Dividend for the Financial Year 2022-23

Un-audited Financial Results for the quarter ended June 30, 2023

Newspaper Clippings of Notice to Shareholders of transfer of Equity Shares of Company to IEPF (For the year 2015-16)

Notice of Board Meeting on 08.08.2023;

Audited Annual Financial Results for the Financial year 2022-23

Notice of Board Meeting on 14.11.2022;

Notice of Board Meeting on 29.05.2023

Closure of Trading Window - 28.06.2023

Changes in the Composition of Board of Directors of NFL 16.06.2023

English NFL Press Release - C&MD Joining

Notice – Opening of Trading Window 01.06.2023

Changes in the Composition of Board of Directors of NFL 04.05.2023

Notice - Closure of Trading Window - 26.12.2022)

Circular for submission of Joint Option Form for higher pension under EPS-95 Scheme

Structured Digital Database Compliance Certificate

NFL records total Fertilizer Sale of 49.71 Lakh MT in April - December, 2022

Additional Line items under Regulation 52(4) of SEBI (LODR) Regulations, 2015

Voting Result and Scrutinizers Report of Postal Ballot

Inauguration of Seed Processing Plant (SPU)

SOP for COVID-19

NFL provides Cold Storage Equipments for CoVID Vaccine

Auction Notice

NFL Nangal Unit dedicates 20-bed ward for Covid Care

International Day of Yoga 2021

NFL PRESS RELEASE YOGA DAY 2021

Change in the composition of the Board of Directors

Shri Nirlep Singh Rai takes over as C&MD, NFL

हिंदी दिवस 2021 के अवसर पर अध्यक्ष एवं प्रबंध निदेशक महोदय की अपील

01 Advisor (agrochemical), 01 sr. consultant (agrochemical) and 02 consultants (agrochemical)’ on contract basis

Notice of Board Meeting on 12.11.2021

Recruitment of Non-Executives in NFL- Last date to submit online application extended up to 17.11.2021

Un-audited Financial Results (Standalone and Consolidated) for the quarter and half year ended 30.09.2021

Change in the composition of the Board of Directors on 12.11.2021

Notice – Opening of Trading Window w.e.f. 15.11.2021

Change in the composition of the Board of Directors on 30.11.2021

Change in the composition of the Board of Directors on 02.12.2021

Notice - Closure of Trading Window - 27.12.2021

Change in the composition of Board of Directors 01-01-2022

Change in the composition of Board of Directors 21.01.2022

Notice of Board Meeting on 14.02.2022

Opening of Trading Window w.e.f. 17.02.2022

Un-audited Financial Results (Standalone and Consolidated) for the quarter ended 31.12.2021

Notice - Closure of Trading Window - 23.03.2022

Press Release - Shri Atul B. Patil takes over as Director (Marketing) of NFL

Notice of Board Meeting on 24.05.2022

Audited Annual Financial Results for the Financial year 2021-22

Cessation of the office of Director of Shri Dharam Pal as Government Nominee Director of the Company.

Voting Result and Scrutinizers Report of Postal Ballot.

Notice of Board Meeting on 09.08.2022

Change in the composition of Board of Directors 03.08.2022

Un-audited Financial Results (Standalone and Consolidated) for the quarter ended 30.06.2022

In-principle approval for setting up of Nitric Acid & Ammonium Nitrate plant by NFL

Change in the composition of the Board of Directors 01.09.2022

Stock Exchange Intimation of Notice of 48th AGM and Annual Report 2021-22

Appointment of Statutory Auditor by C&AG for FY 2022-23

NFL Roadshow Presentation: Intimation to Stock Exchanges (From 12.12.2022 to 15.12.2022 at Singapore)

Code of Conduct for Regulating & Reporting Trading by Designated Persons & their Immediate Relatives for National Fertilizers Limited" ('Code') w.e.f. 17th November, 2022.

Change in the composition of the Board of Directors 21.10.2022

Appeal of Chairman and Managing Director on the occasion of Hindi Pakhwada 2022.

Social Media Feed

Social media posts.

National Fertilizers Limited

Kisan Prerna

Community Reviews

Dr. U. Saravanan

Chairman and Managing Director

Shri Hira Nand

Director (Finance)

Shri Rajan Kanwar

Director (Technical)

Smt Neeraja Adidam

Government Nominee Director

Dr. Prathibha Anirudhan

Dr. Poonam Sharma

Non-Official Independent Director

Shri Ritesh Tiwari

Shri Kashi Ram Godara

Dr. Venkata Sarvarayudu Thota

Shri Jyoti Bhramar Tubid

Shri Anil Motsara

Executive Director (IT)

Shri B.V.Vittal

Executive Director (HR)

Shri Yogesh Kumar

Chief General Manager (Materials)

Smt Poonam Chum

General Manager (IT)

Shri PK Chohan

General Manager (F&A) I/C

Shri B.M Jha

General Manager (Projects)

Shri Sanjeev Randeva

General Manager (HR)

Shri Raman Gambhir

Shri t.k. batra.

CGM (O&M & Projects)

Shri M.N.Goyal

General Manager (I/C)

Shri Vijay Kumar Bangar

Executive Director

Shri. B.B. Grover

Chief General Manager

Marketing Network

Central marketing office - noida.

A-11, Distt, Sector 24, Noida, Uttar Pradesh 201301

• Zonal office Chandigarh
• Zonal office Bhopal
• Zonal office Lucknow
• Zonal office Hyderabad

• Chandigarh Zone
• Bhopal Zone
• Lucknow Zone
• Hyderabad Zone

Manufacturing Units

National Fertilizers Limited, Naya Nangal

National Fertilizers Limited, Bathinda

National Fertilizers Limited, Panipat

National Fertilizers Limited, Vijaipur

CAUTION NOTICE

It has come to the notice that some unscrupulous persons posing themselves as employees / representatives / agents of National Fertilizers Limited (NFL) with ulterior motive to earn wrongful gain and/or cheat the public are fraudulently offering dealership opportunity with NFL online on websites/email/facebook or through telephone calls or fake letters and are asking them to deposit some amount In certain bank account. These people are also unauthorisedly using the name, address, domain name and logo of NFL with a view to tarnish the image and reputation of NFL.

Through this notice, general public is cautioned that NFL is a central Public Sector Enterprise under the administrative control of Ministry of Chemicals and Fertilizers and have neither appointed nor authorized any person to offer dealership online on websites, email, facebook, or to issue any letters or act on its behalf or use its name, trademark and logo/website address.

The public in general are advised not to fall prey to such fraudulent activities. For appointment of dealers, NFL follows a laid down procedure which, inter alia, includes advertisement in newspapers, which is also uploaded on official Website of the Company www.nationalfertilizers.com .

Anyone dealing with such fake calls would be doing so at his/ her own risk and NFL shall not be responsible for any loss or damage suffered by such persons, directly or indirectly.

The company strongly advise that the potential applicants seeking dealership of NFL should not respond to such fraudulent solicitations. For any clarification/ queries, kindly contact at e-mail [email protected] or concerned Zonal Managers or Toll free No.1800 180 6435.

Details of Zonal Managers:

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Home » Question Papers » NFL Management Trainee Previous Questions Papers Download

NFL Management Trainee Previous Questions Papers Download

NFL Management Trainee Previous Questions Papers PDF Download:  NFL MT Previous Questions Papers are available here on this page for the candidates’ ease. Candidates who are going to start preparing for the exam must download the National Fertilizers Limited MT Questions Papers. The National Fertilizers Limited officials will conduct the exam on the given date for the Management Trainee post. Practice more NFL Previous Year Questions Papers , and improve your problem-solving skills. By practicing these NFL MT Previous Questions Papers, applicants can easily score the highest marks in the exam. At the end of this page, we have attached the direct link to download the National Fertilizers Limited MT Questions Papers in PDF format.

The total number of questions will be 150, of one mark each, out of which 100 questions would be from a mix of course curriculum of qualifying Courses/ minimum educational qualification and 50 questions from General English, Quantitative Aptitude, Reasoning & General Knowledge/ Awareness. There will be no negative marking for the wrong answers. You will also get the information on NFL Management Trainee Exam Pattern 2021 from this article.

Table of Contents

NFL Management Trainee Previous Papers – Overview

NFL Management Trainee Exam Pattern

In this section, candidates can check the complete information on the Management Trainee Exam Pattern . Those who had applied for the Examination, must and should have a complete idea of the Test Pattern. National Fertilizers Limited has given a clear examination pattern in the notice. We collected the information given by the officials and encrypted it here to help out the aspirants. The Exam Pattern will let to know the structure of the Examination. And also helps to know the details of the names of the subjects, the number of questions, and the number of marks. Mostly, all the aspirants must prepare in such a way of managing time.

Domain Knowledge: The Question asked from the Domain Knowledge will be based on the mix of course curriculum of the qualifying degree of the relevant discipline. The level of the domain subject will be Post Graduation Degree or Diploma, as applicable for each post

Download NFL Management Trainee Previous Question Papers PDF

All the aspirants use all the previous year’s question papers to start their preparation. Because they are useful to know the question paper pattern. Also, good practice will make an aspirant manage the time in the Examination and accordingly score the highest marks in the Exam. Hence, download all subject-wise NFL Management Trainee Question Papers PDFs from the links attached in the below section. In the same way, practice more and more NFL MT Exam Papers, to obtain the post of Management Trainee in the National Fertilizers Limited.

Note: The given NFL MT Previous Questions Papers are for reference purposes.

★★  Practice English Questions & Answers  ★★

★★  Practice Reasoning Questions & Answers  ★★

★★  Practice Aptitude Questions & Answers  ★★

★★  Practice General Knowledge Questions & Answers  ★★

Hence, download all required NFL Management Trainee Previous Papers from the above links. Hope the information provided is helpful to all the aspirants. Keep following our website Freshers Now for more information like this.

Jobs by Qualification

NFL Management Trainee Previous Question Papers PDF Download

Dear Candidates, NFL Management Trainee MT Previous papers  National Fertilizers Limited MT Model question papers  are available here. Questionpapersonline.com Provides Practice Papers for  NFL Management Trainee  Exam .

Contents in this Article

NFL Management Trainee (MT) Previous Question Papers – PDF

Nfl management trainee syllabus , national fertilizers ltd mt previous papers , national fertilizer limited nfl mt question papers, download nfl management trainee (mt) previous papers pdf | model papers pdf, last 5 years nfl management trainee previous year papers pdf.

Aspirants who applied for the NFL Management Trainee MT   Jobs have started their Exam preparation for the Written Test, which the National Fertilizers Limited will organize . All those applicants who may attend the NFL MT  Exam can check the National Fertilizers Ltd Management Trainee  question Papers and can download them. Here, we have updated the NFL Management Trainee Previous papers  with answers. Here, we also provided the NFL Management Trainee syllabus for 2024. So before beginning the preparation, check the provided National Fertilizers Ltd Management Trainee syllabus.

NFL Management Trainee Previous Papers  are available in PDF format. Hence, the applicants can download National Fertilizers Ltd Engineer, Manager Question Papers for free. Contenders can also visit the official website NFL Management Trainee to get  more NFL Management Trainee (MT)  Sample Papers.

Here we upload downloading links of the Last 10 years of  NFL Management Trainee  Solved Question Papers. These papers will help you score good marks on the examination. You will get an idea of the questions asked in the exam by referring to the  NFL Management Trainee Previous Year Question Papers .

The applicants can download NFL Management Trainee  Previous Year Question Papers from the updated free downloading links below. All the exam papers provided on the page contain answers , so contenders can directly prepare those sample questions without searching for the answers. By solving the Last ten years’  NFL Management Trainee Model Papers, your problem-solving speed will gradually enhance  so that you can answer all the questions within the specified time.

Download NFL Management Trainee (MT) Model Papers PDF – GK

NFL Management Trainee Sample papers – English

Get National Fertilizers Limited MT Question Papers PDF – Aptitude

Odisha NFL Management Trainee previous papers – Reasoning

National Fertilizer Ltd

National Fertilizers Limited is engaged in production and marketing of Neem Coated Urea, Bio-Fertilizers (solid & liquid) and other allied Industrial products. It is also engaged in trading of Imported and Domestic Fertilizers, Compost, Seeds and other Agro products. [1]

Products and Services The Co. is engaged in production and marketing of Neem Coated Urea, Bio-Fertilizers (solid & liquid) and other allied Industrial products like Ammonia, Nitric Acid, Ammonium Nitrate, Sodium Nitrite and Sodium Nitrate. [1] It also provides services to farmers such as educating them on judicious use of fertilizers along with total know-how on improved and scientific methods of cultivation to improve soil productivity. Apart from this, the co is also having 100 Kisan Suvidha Kendra’s (KSKs) to provide all agro products and services to the farmers under a single window concept. [2]

• Market Cap ₹ 6,746 Cr.
• Current Price ₹ 138
• High / Low ₹ 170 / 65.0
• Stock P/E 25.6
• Book Value ₹ 52.1
• Dividend Yield 0.19 %
• ROCE 6.69 %
• Face Value ₹ 10.0
• Sales & Margin
• EV / EBITDA
• Price to Book
• Market Cap / Sales
• Stock is trading at 2.70 times its book value
• Company has a low return on equity of 7.33% over last 3 years.
• Company might be capitalizing the interest cost
• Dividend payout has been low at 9.95% of profits over last 3 years

* The pros and cons are machine generated. Pros / cons are based on a checklist to highlight important points. Please exercise caution and do your own analysis.

Peer comparison

Sector: Fertilizers Industry: Fertilizers

Quarterly Results

Consolidated Figures in Rs. Crores / View Standalone

Profit & Loss

Balance Sheet

Shareholding Pattern

Numbers in percentages

* The classifications might have changed from Sep'2022 onwards. The new XBRL format added more details from Sep'22 onwards. Classifications such as banks and foreign portfolio investors were not available earlier. The sudden changes in FII or DII can be because of these changes. Click on the line-items to see the names of individual entities.

Announcements

• Announcement under Regulation 30 (LODR)-Newspaper Publication 23 Aug - Newspaper clippings of the Notice for Attention of the Shareholders of the Company.
• Outcome Of Board Meeting Held On 14.08.2024: (I)Un-Audited Financial Results (Standalone & Consolidated) For The Quarter Ended 30.06.2024 (Ii)Recommendation Of Final Dividend For The FY 23-24 (Iii)Intimation Of 50 AGM And Intimation Of Record Date 14 Aug
• Announcement under Regulation 30 (LODR)-Date of payment of Dividend 14 Aug
• Outcome Of Board Meeting Held On 14.08.2024. 14 Aug

Annual reports

• Financial Year 2023 from bse
• Financial Year 2022 from bse
• Financial Year 2021 from bse
• Financial Year 2020 from bse
• Financial Year 2019 from bse
• Financial Year 2018 from bse
• Financial Year 2017 from bse
• Financial Year 2016 from bse
• Financial Year 2015 from bse
• Financial Year 2014 from bse
• Financial Year 2013 from bse
• Financial Year 2012 from bse
• Financial Year 2011 from bse
• Financial Year 2011 from nse
• Financial Year 2010 from bse

Credit ratings

• Rating update 17 May from icra
• Rating update 16 Apr from fitch
• Rating update 28 Mar from fitch
• Rating update 23 May 2023 from icra
• Rating update 10 Apr 2023 from icra
• Rating update 30 Mar 2023 from fitch
• Mar 2023 Transcript Notes PPT
• Sep 2022 Transcript Notes PPT
• Jun 2022 Transcript Notes PPT
• Oct 2016 Transcript Notes PPT

• Facilitation for Doing Business

Board of Directors

Ganesh Chaturthi Offer - GANESHA24

• About us     |
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• +91-9067201000

• Current Affairs
• RBI Grade B
• RBI Assistant
• NABARD Grade A
• NABARD Assistant
• SEBI Grade A
• SEBI Grade A Legal
• SBI SO Marketing
• Scale ii GBO
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• IBPS SO Marketing
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• Reasoning Ability
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• Bank Promotion Exams
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• Upcoming Bank Exams
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National Fertilizers Limited Recruitment : Marketing 2023-24

• > https://www.bankexamstoday.com/2023/11/national-fertilizers-limited.html' rel='noreferrer' target='_blank'> Whatsapp

  Important Dates

Number of Vacancies

Relaxation in Age Limit

Note: The upper age limit is relaxed by 05 (five) years for the candidates who had ordinarily been domiciled in the state of Jammu & Kashmir from 01.01.1980 to 31.12.1989.

Qualification (As on 31.10.2023)

Pay Scale 

Selection Procedure

• OFFLINE OMR-BASED EXAMINATION
• Candidates will be required to appear for an Offline OMR Based objective type test, on the day, date, time & venue as mentioned in the Admit card, which shall tentatively be issued well in time before the date of the test. The candidates will be allowed to appear in the Test only if they possess a valid Admit Card indicating roll number, name & address of the allocated test center, and guidelines for the test. 

Exam Pattern( Online Examination)

Syllabus for NFL Management Trainee: Marketing 

• Boats and Streams
• Time and Work
• Time, Speed and Distance
• Partnership
• Mixtures and Alligation
• Ages and Average
• Profit and Loss
• Percentage and Interest
• Problems on Trains
• Pipes and Cisterns
• Area and Volume
• Number Series
• Machine Input Out
• Seating Arrangement
• Order and Ranking
• Inequalities
• Statement and Assumptions
• Statement and Conclusion
• Coding-Decoding
• Cause and Effect
• Statement and Argument
• Venn Diagram/Syllogism
• Blood Relation
• Direction and Distance
• Reading Comprehension
• Error Spotting
• Double Fillers
• Sentence Rearrangement
• Vocabulary Based Question

General Awareness

• Important RBI Circulars
• Government Schemes
• India's rank in Indices
• International reports
• Appointments
• Important days
• Forecasted GDP of India
• Awards and Honors
• Products launched by Banks
• Summits and conferences
• States and their capitals
• Banking Terms
• Joint Military Exercises
• Sports Events
• Popular Books Released
• Cabinet Ministers
• Countries and Capitals
• Brand Ambassadors
• Banks headquarters
• International Organizations
• Union Budget 2022-24
• Indian Economy
• Art & Culture
• Important Dates and their events
• Science & Technology

General English

• Vocabulary Based Questions

Professional Knowledge  :

• Introduction to Marketing
• Introduction to Marketing Management
• Nature and Scope of Marketing
• Marketing Environment
• Marketing Organization
• Processes and Planning
• Marketing Programs
• Marketing Decisions
• Marketing Mix (4Ps, 7Ps, etc.)
• Exchange definition
• Holistic Marketing
• Marketing competitiveness
• Marketing Research
• Competitor Analysis
• Market Segmentation
• User Research & Feedback
• Research Tools
• Demand Forecasting

Marketing Planning and Strategies

• Management Processes in Marketing
• Types of Marketing Plan
• Competitive Marketing Strategies
• Interactions between the Marketing Mix and Marketing Environment
• Control Mechanisms in Marketing
• Strategic planning
• Strategic units
• Promotional Strategy
• Advertisement strategies
• Competitive strategy
• Marketing control
• Price volume control

Marketing Types

• Marketing of Services
• International Marketing
• Rural Marketing
• Bank Marketing
• Insurance Marketing

 Product Management

• Introduction to Product Life Cycle
• Product Planning & Development
• Branding, Packaging, Labeling, Standardization & Grading
• Pricing and Distribution channels
• Levels of a product
• Product mix
• Product Portfolio Decisions
• BCG matrix and its applications
• Product planning,
• New Product Development Process
• Innovation and Creativity
• Product Testing
• Product Placement & Commercialization
• Product Vertical Integration
• Product development process

Pricing Decisions

• Price and its Determinants
• Objectives of Pricing Decisions
• Factors Affecting Pricing Decisions
• Pricing Policies and Strategies
• Pricing Methods

Distribution Strategy

• Meaning, Need for and Importance of Distribution Channel
• Factors Influencing Channel Decisions
• Types of Channels- Direct Channel, Indirect Channel
• Functions of Channel Members

Promotion Mix and Sales

• Promotion mix and its components
• Advertising
• Sales Promotion
• Personal selling
• Direct marketing
• Public Relations and publicity
• Online marketing
• Developing an integrated promotion mix
• Promotion Mix Decisions:
• Advertising decisions
• Sales promotion decisions
• Personal selling decisions
• Public Relations and Publicity decisions

Brand Management

• Introduction to brands and brand management
• Brand research and brand equity
• Branding for different product categories
• Branding & differentiation
• Brand image
• Brand element and brand association
• Brand equity measurement
• Competitive analysis
• Brand positioning
• Brand hierarchies
• CBBE (Customer-based brand equity)
• Branding & IMC

 Consumer Behavior

• Determinants of consumer behaviour
• Types of buying decisions
• Stages of the buying process
• Importance of consumer behaviour study
• Consumer personality & brand personality
• Buying influences
• Buying process
• Factors influencing buying decisions
• Models of buying behaviour
• Post-purchase behaviour
• Data collection techniques
• Sources of secondary data for marketing decisions
• Buyer-supplier relationship
• Customer value

Services/Digital Marketing

• Customer relationship management (CRM)
• Internet marketing
• Social Media Optimization (SMO)
• Social Media Marketing (SMM) and Search Engine Optimization (SEO)
• The distinction between goods and services
• Marketing mix for services
• Types of services
• Strategies for Services Marketing

 Advanced Marketing Techniques

• Global marketing
• Strategic Marketing Process
• Value chain
• Value creation
• Nature & scope of rural markets,
• Marketing to cooperatives,
• Channels of distribution in rural India.
• Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques

Miscellaneous Topics

• Social Responsibility
• Marketing Ethics
• Consumer Protection in India
• Wholesale and Retail Trade
• HERZBERG Theory
• Alliance marketing
• Green marketing
• E-marketing
• E-Retailing
• Relationship marketing
• Mobile marketing

Marketing Awareness

• Popular brands and their
• Popular acquisitions
• Companies and their CEO's
• Brand ambassadors of brands
• Popular brand campaigns
• Latest products and applications of banks

NFL Management Trainee: Marketing Course by team bankexamtoday

Course features.

• Daily Video Classes
• Study Materials
• Live Sessions
• Special Attention to on From Day 1
• Full-Length Mock Tests
• Interview Preparation Guide

Ramandeep Singh - Educator

I'm Ramandeep Singh, your guide to banking and insurance exams. With 14 years of experience and over 5000 successful selections, I understand the path to success firsthand, having transitioned from Dena Bank and SBI. I'm passionate about helping you achieve your banking and insurance dreams.