importance of marketing research quotes

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17 research quotes to inspire and amuse you

Being a researcher requires dedication, hard work and more than a little inspiration. Here’s something to boost the last item on that list.

We’ve sourced some of the most interesting and thought-provoking research quotes we can find. We hope they’ll leave you feeling inspired and motivated to start – or complete – your best ever research project.

As these quotes show, research is a common thread running through all kinds of professions and pursuits, from Ancient Rome right up to the present day. If you practice research, you’re part of a long list of people throughout history, all dedicated to finding new knowledge and ideas that ultimately make the world a better place.

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1. “No research without action, no action without research”

- Kurt Lewin

Lewin (1890-1947) was a German-American social psychologist. He’s known for his theory that human behavior is a function of our psychological environment.

2. “Research is seeing what everybody else has seen and thinking what nobody else has thought.”

- Albert Szent-Györgyi

Szent-Györgyi (1893-1986) was a Hungarian pharmacologist known for his work on vitamins and oxidation. He was awarded the Nobel Prize in Physiology or Medicine in 1937.

3. "Bad news sells papers. It also sells market research."

- Byron Sharp

Sharp is Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, the world’s largest centre for research into marketing.

4. "In fact, the world needs more nerds."

- Ben Bernanke

Bernanke is an American economist and former chair of the board of governors at the United Stares Federal Reserve.

5. "Research is what I'm doing when I don't know what I'm doing."

- Wernher von Braun

Von Braun (1912-1977) was a German-American physicist and rocket engineer whose team launched the first US satellite into space.

6. "Research is formalized curiosity. It is poking and prying with a purpose."

- Zora Neale Hurston

Hurston (1891-1960) was an American anthropologist and writer known for her research and writing on slavery, race, folklore and the African-American experience.

7. "Research is creating new knowledge."

- Neil Armstrong

Armstrong (1930-2012) was an American astronaut famed for being the first man to walk on the Moon.

8. "I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts."

- Bill Gates

Gates needs little introduction – he’s an entrepreneur, philanthropist and the founder of Microsoft.

9. “The best research you can do is talk to people”

- Terry Pratchett

Pratchett is an award-winning British science fiction and fantasy author. He was knighted in 2009. He is known for The Hitch Hiker’s Guide to the Galaxy and the Discworld series.

10. “Research means that you don’t know, but are willing to find out”

- Charles F. Kettering

Kettering (1876-1958) was an American engineer, known for inventing the electric starter used in combustion engines, as well as other automobile technologies.

11. “Nothing has such power to broaden the mind as the ability to investigate systematically and truly all that comes under thy observation in life.”

- Marcus Aurelius

Marcus Aurelius (121-180) was a Roman Emperor and Stoic philosopher.

12. “It is a good thing for a research scientist to discard a pet hypothesis every day before breakfast.“

- Konrad Lorenz

Lorenz (1903-1989) was an Austrian biologist known for his game-changing research on animal behavior. He was jointly awarded the Nobel Prize in Physiology or Medicine in 1973.

13. “Research is something that everyone can do, and everyone ought to do. It is simply collecting information and thinking systematically about it.”

- Raewyn Connell

Connell is an Australian sociologist. She is a former professor of at the University of Sydney and is known for her work on gender and transgender studies.

14. “As for the future, your task is not to foresee it, but to enable it.”

- Antoine de Saint Exupery

De Saint Exupery (1900-1944) was a French aviator, author and poet, best known for his story The Little Prince, one of the best-selling books of all time.

15. “It is a capital mistake to theorize before one has data.”

- Arthur Conan Doyle (writing as Sherlock Holmes)

Conan Doyle (1859-1930) was a British crime writer and creator of the legendary Sherlock Holmes, master of deduction.

16. “If we knew what we were doing, it would not be called research, would it?”

- Albert Einstein

Maybe the most famous scientist of all time, Albert Einstein (1879-1955) was a German physicist who came up with the theory of relativity. However, it was his description of the photoelectric effect, the interplay between light and electrically charged atoms, that won him the Nobel Prize for Physics in 1921.

17. “The power of statistics and the clean lines of quantitative research appealed to me, but I fell in love with the richness and depth of qualitative research.”

- Brené Brown

Brown is a researcher and storyteller studying courage, shame, empathy and vulnerability. She is a best-selling author and inspirational speaker. She is a research professor at the University of Houston.

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31 Inspiring Market Research Quotes

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One of the most fascinating aspects of research is its omnipresence. The practice of gathering data, analysing it and generating insight be applied in a staggering variety of setting – from science to social studies, business to politics and beyond. As well as its multitude of applications, research can also draw on a range of subject matter to improve and better the practice.

This means there is a lot of inspiration out there for researchers, and also a broad range of ways it can be applied. It is important to remember that research does not exist in a vacuum. It is surrounded by business operations, drawing on ideas that improve insight, process, communications and more. However, it can be easy to forget this – to fall into ‘research blinkers’ that narrow our field of view. These quotes have been collated to remind us of the unique, privileged position market research occupies and provide a taste of fields it can lean on.

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What are your favourite market research quotes - did they make our list? Leave a comment below to let us know which research & insight quotes you think are best and join the conversation.

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Market Research Quotes

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Research is to see what everybody else has seen, and to think what nobody else has thought.

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.

Did Alexander Graham Bell do any market research before he invented the telephone?

On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?

USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard.

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.

It is the new and different that is always most vulnerable to market research.

Research is four things: brains with which to think, eyes with which to see, machines with which to measure and, fourth, money.

The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.

Do your own market research; ask your last ten customers exactly why they bought from you.

You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do when you're confronted by criticism. You just don't listen to it.

I love market research because you really have an idea of what your consumers are looking for.

Wernher von Braun quote: Basic research is what I am doing when I don't know what...

Basic research is what I am doing when I don't know what I am doing.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

Now death is uncool, old-fashioned. To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself.

The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies.

At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.

We don't believe in market research for a new product unknown to the public. So we never do any.

Intrinsic value follows meaning follows form follows economics follows function follows more economics follows market research.

But this is where you get all the market research and things get in danger of becoming formulaic, and where you depend on brands and getting recognised actors. It's the thing that precludes risk very often, otherwise everyone would be avant-garde all over the place.

Running a company on market research is like driving while looking in the rear view mirror.

There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research would solve that.

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33 of the Greatest Marketing Quotes to Inspire Your Strategy

“Behind every piece of bad content is an executive who asked for it .”
“If great content is the hero, then banners are the villain .”
“Content marketing is the gap between what brands produce and what consumers actually want.”
“Marketing with content is not the same thing as content marketing “
“Content marketing is financial asset with real value that grows over time “
“ Mean People Suck ” (I can’t really take credit for that but I own the domain so there you go!)

Here is my collection of the greatest marketing quotes to inspire your strategy:

“Banners have 99 problem and a click ain’t one.”
“Content Marketing is a commitment, not a campaign.” ~ Jon Buscall
“Content marketing is the only marketing left.” ~ Seth Godin
“Stop interrupting what people are interested in and be what people are interested in.” ~ Craig Davis
“Make your customer the hero of your stories.” ~ Ann Handley
“Your brand is so much more than what you sell.” ~ Jon Iwata
“Marketing is too important to be left to the marketing department.”~ David Packard
“The buyer journey is nothing more than a series of questions that must be answered.” ~ IDC
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
“Market like the year you are in!” ~ Gary Vaynerchuck
“Don’t find customers for your products, find products for your customers.” ~ Seth Godin
“Content is king, but distribution is queen and she wears the pants.” ~ Jonathan Perelman, Buzzfeed
“Content is the atomic particle of all digital marketing, says @Lieblink”~ Rebecca Lieb
“Make your marketing so useful, people will pay you for it.” ~ Jay Baer
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis
“Help your customers and you help your business.” ~ Leo Burnett
“Business has only two functions – marketing and innovation.” ~ Milan Kundera (Knowledge drop: Most people attribute the above quote to Peter Drucker who clearly borrowed from the author of The Unbearable Lightness of Being when he said: “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.” But Milan said it first. So here’s another good one from Peter…)
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy
“The consumer is not a moron, she’s your wife.” ~ David Ogilvy (not sure this one stands the test of time. Blame Kessler in the comments. He made me add it!)
“The aim of marketing is to make selling superfluous.” ~ Peter Drucker
“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki
“Either write something worth reading or do something worth writing about.” ~ Benjamin Franklin
“ Deadlines are the greatest source of inspiration ” ~ Mark Twain
“Markets are conversations.” ~ The Cluetrain Manifesto
“Marketing takes a day to learn and a lifetime to master.” ~ Phil Kolter
“Advertising in the final analysis should be news. If it is not news it is worthless.” ~ Adolph Ochs
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
“There is nothing more valuable than a spotless reputation.” ~ William Shakespeare
“Companies that speak in the language of the pitch are no longer speaking to anyone.” ~ The Cluetrain Manifesto
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
“Marketing is not anyone’s job… It’s everyone’s job!” ~ Jack Welch (Thanks to my new twitter friend Leigh Cowan )

What’s your favorite marketing or business quote? Did I miss any great ones?

30 thoughts on “ 33 of the greatest marketing quotes to inspire your strategy ”.

“Marketing is too important to be left to the marketing department.” The funny thing is, when marketing extends beyond the marketing department, the business doesn’t call it marketing anymore.

Michael, do you think social media finally changing this? It seems there is more recognition of the public and broad influence the entire organization can have now, without clear departmental or functional boundaries around it.

Interested in hearing your thoughts on this.

— @wittlake

Yes that quote is one of my favorites. I absolutely believe marketing is the job of everyone in the company. That is why I think social marketers should be encouraging “brand ambassadors” outside of marketing vs. just “enabling” their own marketing departments. And since social media is essentially an opportunity to interact with customers directly, this should force more collaboration between all outward facing or outward “concerned” organizational silos like the obvious ones in sales, customer service, communications along with the less-obvious ones like legal, HR and operations.

Best, Michael

I love “The urgent can drown out the important”, so true in the multi-tasking world we live in!

One of my favorites at the moment is:

Man’s mind, once stretched by a new idea, never regains its original dimensions – Oliver Wendell Holmes

Hi Lydia! That is not a really famous quote but one I think deserves to see more light. Thanks for helping to get the word out.

That is an excellent one! Thanks Nicholas.

I like “Even though you are on the right track, you’ll get run over if you just sit there”. Will Rogers

Love that one! Thanks for contributing Diana!

There’s the measurement classic:

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

John Wanamaker, US department store merchant (1838 – 1922)

Hi Giles, I love that quote too but did not include it because it is often attributed to 3 different people: David Ogilvy, John Wanamaker and Lord Leverhulme the founder of Unilever.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

Hi~ Could you please tell me the year of this quote? I would like to include it in my assignment.really need it…

Yes, he wrote that in his 1954 book “The Practice of Management.”

Awesome stuff – don’t fully agree with Sergio Zyman’s statement but love the words of David Packard.

Nice Collection Michael ! I love this post and I great inspired by one beautiful and short quote by Seth Godin that …“Don’t find customers for your products, find products for your customers.” Really Inspired..

good thought, can you help me in this why advertising in the final analysis should be news? thanx

Thanks Kelvin, how can I help you?

Great list, Michael.

I love Drucker (he and Theodore Leavitt got me into this game).

I was raised on David Ogilvy (my first job) and always remember, “The consumer is not a moron, she’s your wife.”

Easily adapted to B2B. I like the warning against condescension.

My favorite is from the founder of Geek Squad, “marketing is a tax you pay for being unremarkable”.

Thanks John, that is a great quote! Speaks to the larger business and the need for innovation.

“Marketing is that key with infinite locks for eternity while ensuring it trends with all blends” just thought of sharing this as well to your inspiring list

dont find customers for your products,find products for your customers, thats mt favourite i love it thanks MICHAEL

I really like Seth Godin’s first quote – and I think he’s right: regardless of our professional field, we get known by what we produce, both on and offline.

I like “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Andrew Davis, Trust is critical for long term success

Blessed are those who lead the Public from the Sublime to the Rediculous, for they shall be called Advertising People. G3

“The best place to hide a dead body is on the 2nd page of Google search results” – I don’t know where I heard that…..

That’s a good one!

That’s my good friend Andrew Davis!

Shots fired!

So many great quotes, hard to pick one. When did you first publish this list and have you added any since?

I think I published it first in like 2014, then updated it in 2016 and then again this year because of a few additions. Each one included a few additions.

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About the Author - Michael Brenner

Michael Brenner is an international keynote speaker, author of " Mean People Suck " and " The Content Formula ", and Founder of Marketing Insider Group . Recognized as a Top Content Marketing expert and Digital Marketing Leader, Michael leverages his experience from roles in sales and marketing for global brands like SAP and Nielsen, as well as his leadership in leading teams and driving growth for thriving startups. Today, Michael delivers empowering keynotes on marketing and leadership, and facilitates actionable workshops on content marketing strategy. Connect with Michael today.

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“Success is making those who believed in you look brilliant.”

This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah .

There is an endless number of quotes and phrases people use for inspiration at work, in their personal lives and relationships, and to drive community efforts. There are even industry-specific quotes — the marketing industry is no exception.

Content Marketing Quotes

Famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, digital marketing quotes, why use marketing quotes.

Whether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing quote to fuel your approach to a project, there’s a quote to help guide you and your team achieve your goals.

The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes.

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We’ve curated this list of our favorite ten quotes within each of these categories to inspire you. As a bonus, each section also includes at least one quote from a HubSpot employee who’s considered an expert in their field.

Let’s dive in.

The following marketing quotes are universal — meaning, no matter the type of marketing you do or the type of business you work for, they’re here to help guide you and your team towards success.

Marketing Quotes

“It's not what you sell that matters as much as how you sell it!” — Brian Halligan, CEO & Co-Founder, HubSpot
“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah, CTO & Co-Founder, HubSpot
“Ignoring online marketing is like opening a business but not telling anyone.” — KB Marketing Agency
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE
“For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what's happening in pop culture.” — Bozoma Saint John, CMO, Endeavor
“Integrated marketing offers opportunities to break through to consumers in new markets.” — Betsy Holden, Senior Advisor, McKinsey & Co.
“The best marketing doesn't feel like marketing.” — Tom Fishburne, Founder & CEO, Marketoonist
“To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.” — Michelle StinsonRoss, Managing Director of Marketing Operations, Apogee Results
“Business has only two functions — marketing and innovation.” — Milan Kundera, Writer & Playwright
"Build something 100 people love, not something 1 million people kind of like." — Brian Chesky, Co-Founder & CEO, Airbnb

Check out our Content Marketing Strategy: A Comprehensive Guide for Modern Marketers to learn more about content marketing for your business.

“When it comes to content, the best marketers know that self-promotion is good!” — Kieran Flanagan, VP Marketing, HubSpot
“What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO & Co-founder, HubSpot
“Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” — Ann Handley, CCO, MarketingProfs
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” — Robert Rose, Chief Strategy Officer, The Content Advisory
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe, Founder & CEO, Storified Hospitality Group
“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” — Laura Fitton, INBOUND & Influencer Relations, HubSpot
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis, Author & Keynote Speaker, Monumental Shift
“Content marketing is the gap between what brands produce and what consumers actually want.” — Michael Brenner, CEO, Marketing Insider Group
“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” — Ellen Gomes Sr. Content Marketing Manager, Glint Inc.
“There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.” — Michael Brenner, CEO, Marketing Insider Group

Sometimes, you might want to lean on the words and experiences that a successful person you admire once said or described. Here are some famous quotes you can apply to your business’ marketing efforts to help you do just that.

“Instead of interrupting, work on attracting.” — Dharmesh Shah, CTO & Co-Founder, HubSpot
“Just because you are the loudest, doesn't make you right.’ — Brian Halligan, CEO & Co-Founder, HubSpot
“Content is king." — Bill Gates, Co-Founder, Microsoft
“Master the topic, the message, and the delivery.” — Steve Jobs, Co-Founder, Apple
“Either write something worth reading or do something worth writing about.” — Benjamin Franklin, a Founding Father of the United States
“It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III, Former CEO, J.P. Morgan Chase & Co
“Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney, Co-Founder of The Walt Disney Company
“Brand is just a perception, and perception will match reality over time.” — Elon Musk, Co-Founder & CEO, SpaceX
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou, Civil Rights Activist & Poet
“Marketing is really just about sharing your passion.” — Michael Hyatt, NY Times Best Selling Author

Marketing Career Quotes

“If you want to grow and you want to be successful, you’ve got to get rid of how you used to do things … what made you successful might be the demise of your business.” — David Chang, Chef, Entrepreneur & Founder, Majordomo Media
“Execution and failure is a part of the process. You have to accept that.” — Morgan Debaun, CEO, Blavity
"Long gone are the days where we have to ask for a seat at the table. I don’t want a seat, I want my own table. When you make your own table, you don’t have to do anything that’s out of alignment with the people you want to serve. — Tiffany Aliche, Founder, The Budgetnista
“At the end of the day, you have to bring all of the work — the work that you've done that's more in-depth, tighter, more brilliant than anybody else can bring. Because that's the only way to ensure that you actually get the next shot, and the next chance.” — Bozoma Saint John, Entrepreneur & Author
“Start before you're ready. No idea is ever going to be 100% perfect, the timing is never going to be 100% right, I'm a big believer that if you jump in and get started, you'll find your way and if you start today, imagine where you could be in just one year.” — Sarah Paiji Yoo, Founder & CEO, Blueland
"Anybody who is trying to learn to do marketing is you have to niche yourself down to into a specific industry…if you pick something, be the best at it.” — Brittany Thompson, Social Marketing & Media Manager, Virtual Resort Manager
“I’ve spent my entire life relying on light bulb moments and jumping in full-force.”— Emily Weiss, Founder, Into The Gloss & Glossier
“I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough.” ― Marissa Mayer, Co-Founder & CEO, Sunshine
“In the present day corporate world, it is utmost important to build a personal brand for yourself and anyone who knows the basics of brand-building would know that it is impossible without proper self promotion!” — Abhishek Ratna, Author
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”— Sara Blakely, Founder, Spanx

Read our Ultimate Guide to Branding to learn more about branding your business and content.

Don’t push people to where you want to be; meet them where they are.” — Meghan Keaney Anderson, VP Marketing, HubSpot
“People will ignore or skip anything they don’t like. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content
“Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” — Mark Shapiro, Chair, Vistage Worldwide, Inc.
“Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” — Christopher Betzter, Brand Strategist
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin, Founder & CEO, Do You Zoom
“Products are made in the factory, but brands are created in the mind.” — Walter Landor, Founder, Landor
“Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” — Allen P. Adamson, Co-Founder, Metaforce
“A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool's errand.” — Chet Baker, SVP Corporate Development, Entrinsic Health Solutions
“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, Founder & CEO, Amazon
“Your brand is a story unfolding across all customer touch points.” — Jonah Sachs, Author

Inspirational marketing quotes exist to help you spark new ideas and excite your team members about the endless number of opportunities in the field. They also have the power to positively motivate your team to produce unique marketing content for your audience.

“Recruiting great marketers should be your number one priority.” — Kipp Bodnar, CMO, HubSpot
“Do the right thing as marketers to build trust.” — Jon Dick, VP Marketing, HubSpot
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” — Amrita Sahasrabudhe, VP Marketing, FastMed Urgent Care
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov, VP Marketing, Pendo.io
“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” — Lou Holtz, Former Football Coach, Notre Dame
“The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” — The Innovator’s Toolkit, Harvard Business Essentials
“If you take a risk and it doesn't go as planned, welcome to the club.” — Fran Hauser, Startup Investor, Advisor, & Author
“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.” — Arianna Huffington, Founder & CEO, Thrive Global
“We need to stop interrupting what people are interested in and be what people are interested in.” — Craig Davis, Co-Founder, Sendle
“Speak to your audience in their language about what’s in their heart.” — Jonathan Lister, VP Global Sales Solutions, LinkedIn

Storytelling marketing quotes can be used to improve the impact of the stories you and your fellow marketers tell about your business, branding, and products on your customers and target audience.

Develop your storytelling skills with our Ultimate Guide to Storytelling .

“Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” — Sam Balter, Sr. Marketing Manager of Podcasts, HubSpot
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer, Content Marketer & Co-Author
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” — Steve Jobs, Co-Founder, Apple
“You can’t sell anything if you can’t tell anything.” — Beth Comstock, Former CMO & Vice Chair, GE
“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” — Brandon Sanderson, Author
“Sometimes reality is too complex. Stories give it form.” — Jean Luc Godard, Director, Writer, & Editor
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” — Melinda Partin, Senior Director of Marketing & Digital Strategy, UW Medicine
“Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee, Author
“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” — Gary Halbert, Author
“The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.” — Mitch Joel, Author & Founder, Six Pixels Group

Social Media Marketing Quotes

Social media marketing quotes are a great way to influence the strategies you implement at your company as well as provide thoughts about the ways in which social media can positively impact your marketing efforts.

Learn everything you need to know about social media marketing in our Ultimate Guide to Social Media Marketing Campaigns .

“Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand's awareness.” — Krystal Wu, Social Media Community Manager, HubSpot
“It's important to be where your audience of potential customers is today, and where they might be tomorrow.” — Andrew Delaney, Senior Manager of Social Media, HubSpot
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” — Gary Vaynerchuk, CEO, VaynerMedia
“Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.” — Richie Norton, Author
“I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” — Paul Barron, CEO, Foodable Network
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” — Lori R. Taylor, Founder, Rev Media Marketing
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” — Matt Goulart, Founder, Ignite Digital
“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, Board of Directors, Cars.com
“Our head of social media is the customer.” — McDonald’s
“Don't use social media to impress people; use it to impact people.” — Dave Willis, Writer & Pastor

“Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” — Meghan Keaney Anderson, VP Marketing, HubSpot
“Marketers need to build digital relationships and reputation before closing a sale.” — Chris Brogan, President, Chris Brogan Media
“ Less is more. Keeping it simple takes time and effort.” — Jeff Bullas, CEO, Jeffbullas.com Pty Ltd.
“Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” — David Meerman Scott, Keynote Speaker & Author
“Content, in all its forms, is the single most critical element of any marketing campaign.” — Rebecca Lieb, Founding Partner & Analyst, Kaleido Insights
“Inspiration is the most important part of our digital strategy.” — Paull Young, Charitable GIving Lead, Facebook
“Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy
“Don’t build links. Build relationships.” — Rand Fishkin, Founder, SparkToro
“Discoverability equals sales in the digital world.” — Dev Chandan, Founder, Dev Chandan
“Before you create any more ‘great content,’ figure out how you are going to market it first.” — Joe Pulizzi & Newt Barrett , Co-authors

Start Using Marketing Quotes to Inspire Your Team

Marketing quotes have the power to inspire your team members to produce their best work, drive home the points you make in meetings, and help you shed light on any type of situation at work. No matter what your company does, there are a number of quotes you can use to help you work towards your specific marketing goals both individually and with your team. So, review the sections above and find some quotes to save on your desktop, write down in your notes, or share with your co-workers today.

Editor's note: This article was originally published in April 2019 and has been updated for comprehensiveness.

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24 Quotes About Social Media to Inspire Your Marketing Strategy

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102 Marketing Quotes to Inspire

Marketing Quotes to Inspire

Which marketing visionaries made the cut? Our creative team reviewed thousands of quotes, selecting those that hit the hardest. We tried to avoid implementation or technology tips, focusing on key marketing quotes and branding insights that are timeless .

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

“Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.” – Howard Schultz

“Influence is the new power – if you have influence, you can create a brand.” – Michelle Phan

“Every startup should address a real and demonstrated need in the world – if you build a solution to a problem lots of people have, it’s so easy to sell your product to the world.” – Kevin Systrom

“When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.” – Clayton M. Christensen

“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” – Seth Godin

“A brand is a voice and a product is a souvenir.” – Lisa Gansky

“Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.” – George Lois

“People who say “it’s just business” are lying. It’s a deceptive and manipulative tactic used by weak minds. Anyone who has ever run or been in business knows that a business will fail if the relationships are not healthy. Business is the business of relationships. That is all.” – Richie Norton

“It is not your fans or your customers’ job to market you. Stop treating them like it is.” – Loren Weisman

“Storytelling reveals meaning without committing the error of defining it.” – Hannah Arendt

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” – Simon Sinek

“It’s key to become ‘famous’ for one thing first, and that will give you the credibility to go into other areas once your ready… which generally means a long time and a lot of perfecting!” – Kevin Plank

“If you cannot do great things, do small things in a great way.” – Napoleon Hill

“Don’t try to follow trends. Create them.” – Simon Zingerman

“Don’t wallow in brainstorming. Time spent fiddling with a business plan or filling up whiteboards with ideas is time that you could spend actually launching your business and seeing if the idea floats. Launching gives you real, solid feedback, instead of the imaginary ‘what if’ scenarios dreamed up in a conference room.” – Naveen Jain

“Brands are about editing.” – Kevin Plank

“If you cannot tie your marketing efforts to actual dollars that the electric company will accept, it’s time to adjust your plan.” – Amber Hurdle

“People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).” – Richie Norton

“Quit or be exceptional. Average is for losers.” – Seth Godin

“Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different.” – Alexander Osterwalder

“Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.” – Fabrizio Moreira

“A market is never saturated with a good product, but it is very quickly saturated with a bad one.” – Henry Ford

“Your brand story’s “happily ever after” involves open wallets.” – Laura Busche

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch

“How you bring people into your home is just as important as when they walk through the door. Frame well.” – Richie Norton

“Honesty is the most single most important factor having a direct bearing on the final success of an individual, corporation, or product.” – Ed McMahon

“More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.” – Simon Mainwaring

“If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.” – Seth Godin

“When you are having fun and creating something you love, it shows in the product. So when a woman is sifting through a rack of clothes, somehow that piece of clothing that you had so much fun designing speaks to her; she responds to it and buys it. I believe you can actually transfer that energy to material things as you’re creating them.” – Tom Ford

“There is a huge difference between failing and failure. Failing is trying something that you learn doesn’t work. Failure is throwing in the towel and giving up. True success comes from failing repeatedly and as quickly as possible, before your cash or your willpower runs out.” – Jay Samit

“Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.” – Lewis Howes

“Stop thinking “Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding all of the nuances and factors that went into that success. Further, people are so busy recreating the wheel that they have forgotten what the wheel looks like.” – Julie Ann Dawson

“Every product you have ever loved was a compromise from the ideal vision of its creators to the realities of shipping on time, on budget, and on price point. Anyone who has ever manufactured a physical product that had to be on the shelves for Christmas shopping knows how painful these choices can be.” – Jay Samit

“Tweet others the way you want to be tweeted.” – Germany Kent

“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” – David Ogilvy

“It is a truly powerful phenomenon when a brand makes a stand for what it believes in.” – Simon Mainwaring

“The worst evil is – and that’s the product of censorship – is the self-censorship, because that twists spines, that destroys my character because I have to think something else and say something else, I have to always control myself.” – Milos Forman

“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” – Elon Musk

“Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing.” – Seth Godin

“In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.” – John Romero

“As far as the customer is concerned, the interface is the product.” – Jef Raskin

“Content marketing is one of the most effective ways to promote your business online – but only when it’s done right.” – John Rampton

“Consumers no longer want only a great product – they want to buy products from companies that align with their own character and values.” – Muhtar Kent

“Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.” – Laura Busche

“To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I’m not lying; I’m just saying, ‘This one’s more fun, this one’s more exciting.'” – George Lois

“The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company’s products and brand in real time. Companies need to join the conversation.” – Marc Benioff

“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” – Daniel J. Boorstin

“If you can’t state your position in eight words, you don’t have a position.” – Seth Godin

“True disruption means threatening your existing product line and your past investments. Breakthrough products disrupt current lines of businesses.” – Peter Diamandis

“In luxury, ubiquity will kill you – it means you’re not really luxury anymore.” – Angela Ahrendts

“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.” – Malcolm Gladwell

“I would say, as an entrepreneur everything you do – every action you take in product development, in marketing, every conversation you have, everything you do – is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.” – Eric Ries

“It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.” – Ajaz Ahmed

“We won’t be different for different’s sake. Different is easy… make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.” – Jonathan Ive

“Reputations can be built, attacked, and destroyed on social media. It’s a huge game-changer – instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand.” – Judy Smith

“If you don’t have a competitive advantage, don’t compete.” – Jack Welch

“The goal of content marketing is to create content that people actually want to read/view. If you’re being blatantly promotional, there’s a good chance your content marketing efforts are falling flat.” – John Rampton

“An innovation will get traction only if it helps people get something that they’re already doing in their lives done better.” – Clayton M. Christensen

“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy

“If it’s achievable, there’s no excuse why you shouldn’t be doing it.” – Scooter Braun

“In a marketplace where it’s so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.” – Naomi Klein

“Don’t find customers for your products, find products for your customers.” – Seth Godin

“Trends are dangerous; you will fail if you design for them. You cannot follow the work of others. I have my own DNA, my own formula. I always stay true to myself and to the brand.” – Giuseppe Zanotti

“Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it’s a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.” – Kevin Systrom

“Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational.” – Kevin Plank

“It’s no longer possible to think of the physical and digital as two different worlds.” – Angela Ahrendts

“What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional – and people forget that.” – Scooter Braun

“Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett

“Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.” – Virginia Postrel

“We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.” – Laura Busche

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.” – Philip Kotler

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead

“Building product is not about having a large team to manage. It is about having a small team with the right people on it.” – Fred Wilson

“Social media is not about the exploitation of technology but service to community.” – Simon Mainwaring

“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.” – Howard Schultz

“If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?” – Loren Weisman

“Any brand that attempts to live off a retro appeal is only going through a short second life cycle.” – Christie Hefner

“Choose your corner, pick away at it carefully, intensely and to the best of your ability and that way you might change the world.” – Charles Eames

“Today, when you’re marketing a brand, you can’t try to appeal to everybody. You should speak to a group of people and create them as loyalists.” – Barry Sternlicht

“Spending $1 for a brand new house would feel very, very good. Spending $1,000 for a ham sandwich would feel very, very bad. Spending $19,000 for a small family car would feel, well, more or less right. But as with physical pain, fiscal pain can depend on the individual, and everyone has a different threshold.” – Jeffrey Kluger

“By reshaping or decorating our outer selves, we express our inner sense of self: ‘I like that’ becomes ‘I’m like that.'” – Virginia Postrel

“Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they’ll just keep on smoking.” – John Quelch

“Just because someone emailed you does not make it an invitation to add them to your email list. Show a greater respect to those connected with you to grow greater engaged numbers. And the excuse of ‘they can just unsubscribe’ is pretty petty & awfully unprofessional.” – Loren Weisman

“The simple act of saying ‘thank you’ is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.” – Simon Mainwaring

“How was your day? If your answer was “fine,” then I don’t think you were leading.” – Seth Godin

“Personal brand equity erodes much faster than corporate brand equity.” – John Quelch

“The only real failure is giving up.” – Scooter Braun

“The thing is, I don’t want to be sold to when I walk into a store. I want to be welcomed.” – Angela Ahrendts

“You can’t build a reputation on what you are going to do.” – Henry Ford

“Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.” – Laura Busche

“People online will tell you what they really think – there’s no diplomacy. They’re honest; it’s good to have the feedback immediately.” – Giuseppe Zanotti

“I’ve learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.” – Daniel J. Boorstin

“Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.” – Richie Norton

“No act of kindness, no matter how small, is ever wasted.” – Aesop

“To thrive, all businesses must focus on the art of self-disruption. Rather than wait for the competition to steal your business, every founder and employee needs to be willing to cannibalize their existing revenue streams in order to create new ones. All disruption starts with introspection.” – Jay Samit

“Some people don’t like change, but you need to embrace change if the alternative is disaster.” – Elon Musk

“Price is what you pay. Value is what you get.” – Warren Buffett

“Storytelling is the most powerful way to put ideas into the world today.” – Robert McAfee Brown

“My job is making irrational people do rational things.” – Scooter Braun

“Disruption starts with committing to excellence and taking a stand for your customer.” – Lewis Howes

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Looking for More Marketing Quotes to Inspire?

You might enjoy this LinkedIn article exploring 75 more marketing quotes . Or even this piece about brilliant marketing concepts . And if you’re in the market for something more visual, we’re shared our ideas for hot creative ideas in our NINJAWARDS .

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48 Inspirational Marketing Quotes to Motivate Your Selling

We've curated a list of insightful marketing quotes from the brightest minds in marketing. Get inspired, take practical advice, and soak in their wisdom.

Quotes can be great. Whether you use them for practical advice, or just to inspire you on a difficult day, these little nuggets of wisdom can provide the spark you need.

Marketers know how to come up with fresh ideas, but they should also know the value in listening to others. As Wilson Mizner once said, “If you steal from one author it’s plagiarism; if you steal from many it’s research”.

With that in mind, we’ve decided to curate a list of insightful marketing quotes from various gurus, mavens, and well-known marketers. Pour yourself a coffee and soak in their wisdom.

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6 essential market research lessons for marketing.

Sean Campbell shares the top six market research lessons he's learned - and put into practice - through years of experience

Marketing Quotes

We start off with general marketing quotes, featuring insights from David Packard and Ann Hadley.

Just because you can measure everything doesn’t mean that you should.

W. Edward Deming

I know that half my ad dollars are wasted, I just don’t know which half

John Wanamaker

Don’t be afraid to get creative and experiment with your marketing.

Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.

Dale Carnegie

No great marketing decisions have ever been made on qualitative data.

John Scully

Marketing is no longer about the stuff that you make, but about the stories you tell.

Your brand is not what you sell.

Marketing is too important to be left to the marketing department.

David Packard

Targeting millennials is no better than targeting snake people.

Joel Windels

SEO is not something you do anymore. It’s what happens when you do everything else right.

Chad Pollitt

Marketing goes wrong when it is perceived by companies as a bolt-on activity.

Michael Perry

Make it simple, but significant.

Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.

Ann Handley

Your brand is a story unfolding across all customer touch points.

Jonah Sachs

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter F. Drucker

Content Marketing Quotes

It seems there is more and more content competing to be heard online. Have a read of these content marketing quotes from the likes of Seth Godin and Lee Odden.

Content is king.

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.

David Beebe

Content is king, but distribution is queen. And she wears the pants.

Jonathan Perelman

Content marketing is all the marketing that’s left.

Content marketing is a commitment, not a campaign.

Jon Buscall

The key ingredient to a better content experience is relevance.

Jason Miller

Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose

For those of you who think comedy won’t work for your brand, ask yourself: Will it work for your customers?

You can’t sell anything if you can’t tell anything.

Beth Comstock

Content is the reason search began in the first place.

The key is, no matter what story you tell, make your buyer the hero.

Chris Brogan

Content is the atomic particle of all digital marketing.

Rebecca Lieb

Social Media Quotes

Social media is a vital part of the marketing mix but some find it a difficult beast to tame. These social media quotes offer pearls of wisdom from heavyweights such as Jay Baer and Brian Solis.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

Malorie Lucich

The number of people publishing content on social networks is growing at a staggering rate. Standing out means not trying to be all things to all people. Stand for something specific and focus on going deep on that topic with your messaging, engagement, connections and content.

Social media allows big companies to act small again.

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

I am all for conversations, but you need to have a message.

Renee Blodgett

On social networks be helpful 85 percent of the time by sharing and engaging, 10 percent publish original content and less than 5 percent talk about what your organization does.

David Meerman Scott

Publishing a stream of fragmented, unrelated posts on your social media channels is an easy way to lose followers – and credibility. This is a tactic that is easily said, and harder executed. Pay attention to industry news, read other people’s posts, and think before replying.

Will McInnes

Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.

Shafqat Islam

Social media is about sociology and psychology more than technology.

Brian Solis

We need to stop interrupting what people are interested in and be what people are interested in.

Craig Davis

Marketing Advice Quotes

Finally, we have some marketing quotes that offer practical advice, from well-known names such as Guy Kawasaki and Rand Fishkin.

The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy.

Rand Fishkin

Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.

Marc Mathieu

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Joe Chernov

Good marketers see consumers as complete human beings with all the dimensions real people have.

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki

Martin Luther King did not say ‘I have a mission statement’.

Simon Sinek

What helps people, helps business.

Leo Burnett

As marketers, we should be changing the mantra from ‘always be closing’ to ‘always be helping’.

Jonathan Lister

The best marketing doesn’t feel like marketing.

Tom Fishburne

Increasingly, the mass marketing is turning into a mass of niches.

Chris Anderson

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5 reasons why marketing research is important to your business

Marketing research is a critical tool that businesses and organisations use to gather valuable information about their target market and industry. By conducting research, companies can gain insights into customer needs, preferences, and behaviour, as well as market trends and the competitive landscape. In this article, we'll explore five reasons why marketing research is important for businesses and organisations.

5 reasons why marketing research is important

Is your company on the fence about investing in marketing research? If so, read on for five reasons why marketing research is important to the viability and longevity of your business.

1. Marketing research helps businesses understand their customers.

Knowing your customers is the first step in running a successful business. And while this may sound simple enough, it can be difficult to look inside the consumer psyche—one whose needs, preferences, and behaviours are ever-evolving.

Fortunately, marketing research can give you a peek behind the curtain, helping you understand what motivates current as well as potential customers. A marketing research survey , for example, can provide insight into pricing sensitivity among a segment of your target population. The data yielded may suggest that boomers are more likely to purchase a product based on price alone while millennials are more motivated by the values of the respective company. Based on this information, you can tailor your offerings to better meet these needs.

Let’s take a closer look at what else marketing research can tell you about your target audience.

a. Marketing research reveals demographic data.

Through conducting surveys, you can better understand characteristics of your buyers, like age, gender, race, and ethnicity. You can also collect socioeconomic information like education, income, and employment status. These variables can help you engage in audience segmentation, which essentially involves tweaking your brand messaging to appeal to various subgroups.

b. Marketing research illustrates purchasing behaviour.

Marketing research tools like surveys, transaction tracking, and social media tracking can also shed light on when, why, how, and what consumers are buying. A better understanding of purchasing behaviour can help your company develop brand messaging that strikes a chord with its target audience. If consumers tend to shop between the hours of 5 and 8 p.m., for instance, your company may send an email coupon at 4:45 p.m. to prime that behaviour.

c. Marketing research helps companies appeal to potential customers.

It’s important to learn as much as possible about your current customers. However, it’s equally important to learn about people who are at the beginning of the customer journey. A deeper understanding of what motivates these individuals can help your business turn clicks into conversions.

2. Marketing research helps businesses manage risk.

Risk is an intrinsic part of the business world. However, by understanding market trends and customer behaviour, businesses can anticipate changes in demand and adjust their strategies accordingly. Market research can also help businesses identify potential obstacles or challenges and develop contingency plans to mitigate those risks.

For example, let’s say a company hopes to introduce a new product to the market. Before investing significant time and financial resources into product development, market researchers may conduct a series of surveys to determine if consumers are even interested in the respective product. This mitigates the risk of introducing a good for which there is no demand.

Other examples in which marketing research can be used as a tool for mitigating risk include:

Conducting ad testing to determine if brand messaging resonates with consumers
Hosting product development focus groups to receive feedback before revealing a new product to the larger market
Organising customer satisfaction surveys at various points of the customer journey to determine any issues affecting sales
Administering price testing to determine the ideal price for a new product

3. Marketing research helps businesses stay competitive.

Marketing research gives companies a competitive edge in many ways, one being a greater awareness of the industry itself. By understanding what other businesses are doing, your company can develop strategies to differentiate itself and stay ahead of the curve. For example, if research indicates that laundry detergent manufacturers are increasing prices, a company can either decide to a) keep up with the times and increase costs, b) keep costs the same, or c) decrease pricing to appeal to a specific target market.

Marketing research also helps companies determine areas where they may be falling behind. If several healthcare conglomerates are expanding telehealth services, it would be wise for a hospital to also make moves to provide digital appointments. Otherwise, patients may take their business elsewhere.

How else can marketing research help your business stay competitive?

a. Marketing research aids in trendspotting.

It’s important for companies to keep up with industry patterns. However, it’s also important for companies to predict patterns before they even happen. The fashion industry provides a good example of this. Trend forecasters analyse decades—centuries even—of socio-cultural data in an attempt to be the first company to put out a ‘hot’ new product that appeals to modern sensibilities.

b. Marketing research allows businesses to identify gaps in the industry.

Similarly, marketing research can help companies realise a demand that has yet to be satisfied. Through marketing research surveys, for instance, an organic snack food company may see that consumers are craving more savoury gluten-free snack options. Using this data, the company can one-up competitors by introducing a new product.

4. Marketing research gives businesses the tools to measure success.

Net profit is an important indicator of a company’s success. However, if profits are plummeting, it can be difficult to know if this is because of your company’s performance or industry-wide factors like increased materials costs and decreased demand. Because of this, businesses must rely on a more holistic approach to evaluating success.

Fortunately, marketing research can be a helpful tool if you want to measure business health using more than dollar signs. Here’s how marketing research can help you gauge company success.

a. Marketing research provides insight into customer satisfaction.

Sure, your company could be making money. But if your customers aren’t satisfied, your financial gains are likely to be short-lived. To determine if customers are happy with your products or services, you can conduct a customer feedback survey questionnaire.

Alternatively, you may choose to conduct a longitudinal panel survey . Unlike an ad hoc survey, which takes a snapshot of consumer opinions and behaviours, longitudinal studies (like monthly or quarterly trackers) monitor how consumer attitudes change over time. This tool is especially helpful if you want to see how customer satisfaction changes after the introduction of new protocols or training methods.

b. Marketing research helps businesses assess employee satisfaction.

A financially profitable company isn’t necessarily successful if its employees aren’t satisfied. To assess this metric of success, you can conduct surveys, in-person interviews, or focus groups. The results from these marketing research assessments may also shed light on the efficiency of your staff.

c. Marketing research provides insight into the performance of competitors.

It can be constructive to compare your company’s performance to that of competitors. This can help you understand if dips or rises in profit are unique to your company or simply an industry trend.

5. Marketing research helps businesses make informed decisions.

For decades, companies have made key business decisions based on gut feelings alone. But the new age of marketing revolves around data-driven decision-making: a process in which business decisions are informed by metrics and analytics. This contemporary model helps companies make solid choices that reduce risk while improving performance.

Since marketing research lends itself to data generation, it’s an integral part of this equation. For example, data yielded from a brand awareness survey may illustrate that men aged 50 to 65 in a specific geographic area are the least familiar with the brand. Using this information, the company can invest marketing dollars in a way that will yield true results.

Other examples of using marketing research to support data-driven decision-making include:

During a focus group, a company discovers that 60% of women are dissatisfied with the playback speed options of an audiobook app. In response, software developers dedicate time and financial resources to adjusting that feature.
Survey data reveals that as the price of microwaves increases, so does customers’ perceived value of the product. With this in mind, a company chooses to increase prices by 30%.
A popular food chain conducts a series of phone interviews to assess customer service at various locations. Afterward, the company mandates that employees at the restaurants with the lowest reviews take customer service training courses.

All this to say, marketing research has many different applications. By gathering data about customer preferences, market trends, and industry dynamics, businesses can make decisions based on facts rather than assumptions or intuition. This can help businesses avoid costly mistakes and increase their chances of success.

Conduct high-quality marketing research with Kantar

Marketing research is a critical tool that businesses and organisations can use to gather valuable information about their target market and industry. By conducting research, businesses can gain insights into customer needs and behaviour, stay competitive, make informed decisions, manage risk, and measure success.

And during VUCA times (volatile, uncertain, complex and ambiguous), keeping a consistent pulse on consumer sentiment and behaviour is essential to driving the right decisions for business growth.

However, in today's rapidly changing business landscape, marketing research can feel complicated and overwhelming. That’s where Kantar comes in. As an industry leader, we provide tips and tools to help you navigate each step of the marketing research process, from survey design to data visualisation.

Want to get started? Speak to our award-winning team to learn how we can help you conduct marketing research.

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50 Research Quotes To Inspire The Academic In You

Research is the process of collecting data, saving critical information, then analyzing and interpreting the data.

There are three types of research: exploratory, casual, and descriptive. Each of them is used for a different purpose and in a certain way.

Research is important in all fields of work. For example, clinical research is what permits doctors to determine the way to treat patients best.

It is what makes the event of the latest medicines, new procedures, and new tools doable. If it weren't for clinical analysis, we wouldn't be ready to decide if new treatments are more efficient than the current treatments.

Here on our page, you can find 50 inspiring and funny quotes about research. Let's take a look at these quotes. If you like these quotes, do also read our physics quotes and classic literature quotes .

Deep Quotes About Research

Here are some famous research quotes in all their glory.

1. "No research without action, no action without research."

- Kurt Lewin.

2. "Research has formalized curiosity. It is poking and prying with a purpose."

- Zora Neale Hurston .

3. "I believe in innovation and that the way you get innovation is you fund research, and you learn the basic facts."

- Bill Gates.

4. "Research means that you don’t know, but are willing to find out."

- Charles F. Kettering.

5. "It is a good thing for a research scientist to discard a pet hypothesis every day before breakfast."

- Konrad Lorenz .

6. "You'd be amazed how much research you can get done when you have no life whatsoever."

- Ernest Cline.

7. "Highly organized research is guaranteed to produce nothing new."

- Frank Herbert.

8. "With a library, it is easier to hope for serendipity than to look for a precise answer."

- Lemony Snicket.

9. "The measure of greatness in a scientific idea is the extent to which it stimulates thought and opens up new lines of research."

- Paul Dirac.

10. "What we find changes who we become."

- Peter Morville.

Select Quotes About Scientific Research

Here are some scientific research quotes (Einstein said a few as well) for our readers.

11. "Research is to see what everybody else has seen and to think what nobody else has thought."

- Albert Szent-Gyorgyi.

12. "If we knew what it was we were doing, it would not be called research, would it?"

- Albert Einstein.

13. "The important thing in science is not so much to obtain new facts as to discover new ways of thinking about them."

- William Lawrence Bragg.

14. "The whole of science is nothing more than a refinement of everyday thinking."

15. "The more thoroughly I conduct scientific research, the more I believe that science excludes atheism."

- Lord Kelvin.

16. "Scientific research is one of the most exciting and rewarding of occupations."

- Frederick Sanger.

17. "If we choose to ignore science and refuse to fund important scientific research, we voluntarily cede our place as a world leader in innovation."

- Bill Foster.

18. "We need to have much clearer regulations on things like corporate funding of scientific research. Things need to be made explicit which are implicit."

- Noreena Hertz.

19. "I think, however, that so long as our present economic and national systems continue, scientific research has little to fear."

- John B. S. Haldane.

20. "We need to celebrate and reward people who cure diseases, expand our understanding of humanity, and work to improve people's lives."

- Mark Zuckerberg.

In-Depth Market Research Quotes

Here are some business research quotes - inspirational to many. You'll also find market research quotes that could help your business assess the market.

21. "Without data, you're just another person with an opinion."

- W. Edwards Deming.

22. "The aim of marketing is to know and understand the customer so well, the product or service sells itself."

- Peter Drucker.

23. "Marketing without data is like driving with your eyes closed."

- Dan Zarrella.

24. "When research walks on the field, the judgment does not walk off."

- Dick Kampe.

25. "If you want to understand today, you have to search yesterday."

- Pearl Buck.

26. "Understanding human needs is half the job of meeting them."

- Adlai E Jr Stevenson.

Funny Quotes About Research

Enjoy these funny quotes that will tickle your funny bone.

27. "What is research but a blind date with knowledge?"

- Will Harvey.

28. "Research is what I'm doing when I don't know what I'm doing."

- Werner von Braun.

Scholars Quotes About Academia

Here is some research academic quote for our readers.

29. "You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You’re on your own. And you know what you know. You are the guy who’ll decide where to go."

- Dr. Seuss.

30. "Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein."

- H. Jackson Brown Jr.

31. "In much of society, research means to investigate something you do not know or understand."

- Neil Armstrong.

32. "What is the matter with universities is that the students are school children, whereas it is of the very essence of university education that they should be adults."

- George Bernard Shaw.

33. "That afternoon, I came to understand that one of the deepest purposes of intellectual sophistication is to provide distance between us and our most disturbing personal truths and gnawing fears."

- Richard Russo.

34. "What I learned on my own I still remember."

- Nassim Nicholas Taleb.

35. "There are times when wisdom cannot be found in the chambers of parliament or the halls of academia but at the unpretentious setting of the kitchen table."

- E.A. Bucchianeri.

36. "We do not need magic to change the world, we carry all the power we need inside ourselves already: we have the power to imagine better."

- J.K. Rowling.

37. "If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place."

- Nora Roberts.

38. " Trust the process and it will bring out the hidden subject as the results.

- David Harris.

Medical Research Quotes

Here are some science research quotes and cancer research quotes. There are also a few stem cell research quotes.

39. "Advances in medicine and agriculture have saved vastly more lives than have been lost in all the wars in history."

- Carl Sagan.

40. "America's doctors, nurses, and medical researchers are the best in the world, but our health care system is broken."

- Mike Ferguson.

41. "Prior to penicillin and medical research, death was an everyday occurrence. It was intimate."

- Katherine Dunn.

42. "Stem cell research can revolutionize medicine, more than anything since antibiotics."

- Ron Reagan.

43. "Medical research in the twentieth century mostly takes place in the lab; in the Renaissance, though, researchers went first and foremost to the library to see what the ancients had said."

- Peter Lewis Allen.

44. "It is certainly important to be looking for cures to medical disorders, but it is equally important to conduct research on human health and well-being."

- Stephen LaBerge.

45. "A wise physician skilled our wounds to heal, is more than armies to the public weal."

- Alexander Pope.

46. "It is false to suggest that medical breakthroughs come only through government research."

- Roger Wicker.

47. "The realities are that it's difficult to find funding for research for a medical cure. I believe in developing technology as opposed to medical research."

- Steve Gleason.

48. "A doctor is a man who writes prescriptions till the patient either dies or is cured by nature."

- William Broome.

49. "A fool will not only pay for a 'cure' that does him no good but will write a testimonial to the effect that he was cured."

- E. W. Howe.

50. "I decided to take two years between finishing undergraduate and beginning medical school to devote fully to medical research. I knew that I wanted to go to medical school during undergraduate, but I was also eager to get a significant amount of research experience."

- Eva Vertes.

Here at Kidadl , we have carefully created lots of interesting family-friendly quotes for everyone to enjoy! If you liked our suggestions for research quotes, then why not take a look at funny science quotes , or poetry quotes .

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More for you, 32 thought-provoking please quotes, 53 interesting feedback quotes, 32+ uplifting mission quotes to lift your spirits.

Writvik Gupta

A professional content writer hailing from Kolkata, India, with extensive experience in the corporate sector, Writvik Gupta has worked with several reputed companies, including ITC WelcomHotel Jodhpur, Bharti AXA Life Insurance, Aryan Imaging, and Eduquity. He also serves as a consultant for a startup based in Bangalore. With a passion for the outdoors, Writvik enjoys trekking and traveling to remote destinations. He also has a keen interest in exploring various cuisines and regularly volunteers for social causes.

1) Kidadl is independent and to make our service free to you the reader we are supported by advertising. We hope you love our recommendations for products and services! What we suggest is selected independently by the Kidadl team. If you purchase using the Buy Now button we may earn a small commission. This does not influence our choices. Prices are correct and items are available at the time the article was published but we cannot guarantee that on the time of reading. Please note that Kidadl is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon. We also link to other websites, but are not responsible for their content.

2) At Kidadl, we strive to recommend the very best activities and events. We will always aim to give you accurate information at the date of publication - however, information does change, so it’s important you do your own research, double-check and make the decision that is right for your family. We recognise that not all activities and ideas are appropriate for all children and families or in all circumstances. Our recommended activities are based on age but these are a guide. We recommend that these ideas are used as inspiration, that ideas are undertaken with appropriate adult supervision, and that each adult uses their own discretion and knowledge of their children to consider the safety and suitability. Kidadl cannot accept liability for the execution of these ideas, and parental supervision is advised at all times, as safety is paramount. Anyone using the information provided by Kidadl does so at their own risk and we can not accept liability if things go wrong.

3) Because we are an educational resource, we have quotes and facts about a range of historical and modern figures. We do not endorse the actions of or rhetoric of all the people included in these collections, but we think they are important for growing minds to learn about under the guidance of parents or guardians.

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100+ Powerful Marketing Quotes That Will Transform Your Business

Between social media and content marketing and ad campaigns and brand reputation management, marketing can feel chaotic. Sometimes, though, all we need to see is a quick quote that cuts right to the point of what we’re trying to accomplish in fifteen words or less.

Need a little inspiration, or a little clarity? That’s what these powerful marketing quotes are for.

Whether you’re a marketing agency or a small business (or freelancer!) grabbing your marketing by the reigns, these 105 incredible marketing quotes will transform your business and how you think about advertising, social media, content creation, and so much more.

Marketing Quotes on What Your Audience Wants

1. “The best marketing strategy ever: CARE.” – Gary Vaynerchuk , entrepreneur, speaker & marketing expert

2. “Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky , cofounder of Airbnb

3. “Marketing is really just about sharing your passion.” – Michael Hyatt , virtual business mentor

4. “Amazing things will happen when you listen to the consumer.” – Jonathan Midenhall , CMO of Airbnb

5. “Give them quality. That is the best kind of advertising.” –Milton Hershey, entrepreneur

6. “You can never go wrong by investing in communities and the human beings within them.” – Pam Moore , CEO of Marketing Nutz

7. “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg , speaker and online marketing pioneer

8. “People don’t buy what you do, they buy why you do it.” – Simon Sinek , author and marketing consultant

9. “Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates , chairman and founder of The Brookeside Group

10. “When people feel insecure about something, they look around for validation. Show them that other people trust you.” – Francisco Rosales , social media marketing coach

11. “Advertising brings in customers, but word-of-mouth brings in the best customers.” – Jonah Berger , author & marketing professor

12. “Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris , founder of Farris Marketing

13.“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan , founder & CEO of HubSpot

Social Media Marketing Quotes

14. “Content is fire. Social media is gasoline.” – Jay Baer , author & inspirational marketing speaker

15. “Social media creates communities, not markets.” –Don Schultz, marketing pioneer

16. “Social media is a contact sport.” – Margaret Molloy , CMO of SiegelGale

17. “Social media is about sociology and psychology more than technology.” – Brian Solis , blogger, author, & keynote speaker

18. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman , digital leadership expert

19. “Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer , Facebook Ads expert

20. “You cannot buy engagement. You have to build engagement.” – Tara-Nicholle Nelson , CEO of Transformational Customer Insights

21. “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.”– Shiv Singh , marketing author

22. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin , author & marketing expert

23. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart , digital marketing executive

24. “Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst , social media strategist

Content Marketing Quotes

26. “Content is king.” – Bill Gates

27. “Content Marketing is not simply a campaign or a tactic, it’s a commitment.” – Valerie Uhlir , partner at Ethereal Innovations

28. “You can’t expect to just write and have visitors come to you. That’s too passive.” – Anita Campbell , CEO of Small Business Trends

29. “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi , content marketer and strategist

30. “Not viewing your email marketing as content is a mistake.” – Chris Baggott , CEO of Compendium

31. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis , marketing speaker & bestselling author

32. “Don’t build links. Build relationships.” – Rand Fishkin , founder of Moz

33. “Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose , content marketing strategist

34. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” – Michael Brenner , CEO of Marketing Insider Group

35. “Content is king, but engagement is queen, and the lady rules the house!” – Mari Smith , social media master

36. “Content Marketing is no longer a numbers game. It’s a game of relevance.” –Jason Miller

37. “Content should ask people to do something and reward them for it.” – Lee Odden , digital marketer and strategist

38. “Content is the atomic particle of all digital marketing.” – Rebecca Lieb , media & content strategist

39. “Good content isn’t about good storytelling. It’s about telling a true story well.” Ann Handley , head of content at MarketingProfs

40. “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich , head of product communications at Pinterest

41. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe , branded content producer

42. “Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” – Tim Frick , principal of MightyBytes

PPC Marketing Quotes

43. “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage , real-life MadMen inspiration

44. “Nobody counts the number of ads you run; they just remember the impression you make.” –Bill Bernbach

50. “We need to stop interrupting what people are interested in and be what people are interested in.” – David Beebe , branded content producer

51. “If great content is the hero, then banners are the villain.” – Michael Brenner , CEO of Marketing Insider Group

52. “Never let ads write checks your website can’t cash.” – Avinash Kaushik , digital marketing evangelist

53. “Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.” – Mark Zuckerberg , creator of Facebook

54. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt , consumer behavior specialist

55. “If your content isn’t driving conversation, you’re doing it wrong.” – Dan Roth , LinkedIn’s executive editor

56. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker, founder of Drucker Institiute

57. “Think like a customer.” – Paul Gillin , B2B & social media strategist

58. “Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” – Paul Roetzer , founder & CEO of PR20/20

59. “It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” –Elizabeth Gardner, founder of garnish media

Storytelling Marketing Quotes

60. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou , poet

61. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith , Director of the International Storytelling Center

62. “The key is, no matter what story you tell, make your buyer the hero.” –Chris Brogan, CEO of Owner Media Group

63. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer , author & inspirational marketing speaker

64. “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” – Roger C. Schank , CEO of Socratic Arts

65. “Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin , author & marketing expert

66. “An ad is finished only when you no longer can find a single element to remove.”— Robert Fleege , advertising expert

Copywriting Marketing Quotes

67. “These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark

68. “Less is more. Keeping it simple takes time and effort.” – Jeff Bullas , digital marketing influencer

69. “Simplicity is the ultimate sophistication.” –Leonardo Da Vinci, renaissance man

70. “Decide the effect you want to produce in your reader.” —Robert Collier, author

71. “If you can’t explain it to a 6-year old, you don’t know it yourself.” –Albert Einstein, 72. genius

73. “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark , CEO of Rainmaker Digital

74. “Copy is a direct conversation with the consumer.”–Shirley Polykoff

75. “The most powerful element in advertising is the truth.” –William Bernbach

76. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”— Leo Burnett , founder of the Leo Burnett Group

77. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley , head of content at MarketingProfs

Quotes on Brand

78. “Brand is just a perception, and perception will match reality over time.” – Elon Musk , CEO of SpaceX and Tesla.

79. The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring , marketing consultant

80. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook , cofounder of Intuit

81. “Your brand is a story unfolding across all customer touch points.” – Jonah Sachs , author & entrepreneur

82. “Your culture is your brand.” – Tony Hsieh , CEO of Zappos

83. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos , CEO and founder of Amazon

84. “Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!” – Chris Ducker , personal brand entrepreneur

85. “If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz , CEO of Starbucks

86. “Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” – Jason Hartman , CEO of Platinum Properties Investor Network

87. “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” – Richard Branson , founder of The Virgin Group

88. “We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.” – George Farris , founder of Farris Marketing

Search Engine Quotes

89. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin , founder of Moz

90. “Google is the new corporate homepage.” – Jeremiah Owyang , founder of CrowdCompanies

91. “Google only loves you when everyone else loves you first.” – Wendy Piersall , writer & blogger

92. “Google will know that you are hungry for sushi before you do.” – Ben Kunz , SVP of marketing and content at Mediassociates

General Marketing Quotes

93. “Business has only two functions – marketing and innovation.” – Milan Kundera , writer

94. “The best marketing doesn’t feel like marketing.” – Tom Fishburne , “marketoonist”

95. “Today it’s important to be present, be relevant and add value.” – Nick Besbeas , former CMO of LinkedIn

96. “Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito , lead authority in buyer personas

97. “Make your marketing so useful people would pay you for it.” – Jay Baer , author & inspirational marketing speaker

98. “The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” – Danielle Sacks , senior editor at Inc. magazine

99. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock , Vice Chair of GE

100. “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” – Ekaterina Walter , marketing strategist

101. “Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor , founder & executive editor of Social Caffeine

102. “The man who stops advertising to save money is like the man who stops the clock to save time.” –Thomas Jefferson, third president

103. “People spend money when and where they feel good.” –Walt Disney

104. “Sell the problem you solve. Not the product you make.” –Unknown

105. “Marketing without data is like driving with your eyes closed.” – Dan Zarrella , social media scientist

106. “Thinking that every idea and piece of content you create must be the first of its kind is a trap.”– Sujan Patel, co-founder of Right Inbox .

Final Thoughts

The phrases “marketing” and “advertising” are generally disliked and distrusted by consumers, making some small businesses wary of how to promote their businesses. These inspirational, education marketing quotes, however, are powerful reminders that marketing isn’t meant to deceive or swindle; instead, it’s an art form that should be used to tell your business’s story and build relationships with your customers. And with these quotes- and all the how-to resources on our blog- you can start transforming your business and your marketing right now.

When in doubt, remember this incredible quote from author Karen Lamb : “A year from now, you’ll wish you’d have started today.”

What do you think? What’s your favorite marketing quote? Which of these quotes jumped out at you? Leave us a comment and let us know what you think!

Thanks For sharing awesome quotes.

> “Never let ads write checks your website can’t cash.” > –Avinash Kaushik, digital marketing evangelist

Like most things that digital “marketers” claim as their own, this is stolen from a conventional print advertising man, Howard Luck Gossage.

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110 Market Research Quotes To Inspire You

Following is our list of market research quotations and slogans full of insightful wisdom and perspective about what is market research survey.

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Famous Market Research Quotes

Short market research quotes, after market quotes, market quotes, marketing quotes, research quotes.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. — Peter Drucker 38

Every corner of the public psyche is canvassed by some of the most talented citizens to see if the desire for some merchandisable product can be cultivated. — John Kenneth Galbraith 51

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. — David Ogilvy 5

As a professor of marketing, I have a professional interest in examining how companies create integrated messages when communicating a corporate image. — Gad Saad 58

The aim of marketing is to make selling superfluous. — Peter Drucker 46

Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler 28

Business has only two functions -- marketing and innovation. — Peter Drucker 12

To study consumer behavior is to explore human nature at its most fundamental level using the modern world as its backdrop. — Gad Saad 85

Real marketing is about knowing yourself and your identity. — Bryant H. McGill 52

Good marketing makes the company look smart. Great marketing makes the customer feel smart. — Ryan Deiss 59

Fundamentally, all marketing exists to influence the supply and demand curve. — Alex Hormozi 65

People just jump right to, 'We're going to create this really cool thing and put it out there and people are going to magically find it.' You have to market your marketing. — C.C. Chapman 41

Marketing is too important to be left to the marketing department. — David Packard 49

Nike is a marketing-oriented company, and the product is our most important marketing tool. — Phil Knight 34

Everyone can benefit from seeing smart marketing. — Lewis Howes 75

Half the money I spend on advertising is wasted; the trouble is I don't know which half. — John Wanamaker
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day. — Beth Comstock
Testing a product is a learning process — Brian Marick
You have to adjust until you find product-market fit. — Naval Ravikant
The more informative your advertising, the more persuasive it will be. — David Ogilvy
Good companies will meet needs; great companies will create markets. — Philip Kotler
If you're a good marketing person, you have to be a little crazy. — Jim Metcalf
Don't find customers for your products, find products for your customers. — Seth Godin
The best marketing doesn't feel like marketing. — Tom Fishburne
When the product is right, you don't have to be a great marketer . — Lee Iacocca

Market research quote Customers will never love a company until the employees love it first.

After the First World War the economic problem was no longer one of production. It was the problem of finding markets to get the output of industry and agriculture dispersed and consumed. — John Boyd Orr 49

Success is living up to your potential. That's all. Wake up with a smile and go after life... Live it, enjoy it, taste it, smell it, feel it. — Joe Kapp 44

Children do not learn in school; they are babysat. It takes maybe 50 hours to teach reading, writing, and arithmetic. After that, students can teach themselves. Mainly what school does is to keep the children off the streets and out of the job market. — John Taylor Gatto 21

Market research quote Marketing is no longer about the stuff you make, but about the stories you tell.

A minuscule 4 percent of funds produce market-beating after-tax results with a scant 0.6 percent (annual) margin of gain. The 96 percent of funds that fail to meet or beat the Vanguard 500 Index Fund lose by a wealth-destroying margin of 4.8 percent per annum. — David F. Swensen 14

After 1929, so many people had been traumatized by the stock market crash that there was a lost generation. — Ron Chernow 13

Markets rebounded quickly from morning jitters after the London Thursday terrorist bombing. — Cliff Stearns 12

Market research quote The stock market is a device for transferring money from the impatient to the patient.

When you are starting a new business you don't want to go after giant markets. You want to go after small markets and take over those markets quickly. — Peter Thiel 12

Incredibly, at this critical juncture in financial history, after which so much changed so quickly, the only constraint in the subprime mortgage market was a shortage of people willing to bet against it. — Michael Lewis 12

There are times, like after a long day of work, when the thought of an easy drive-through is enticing. But then I remember how crappy I felt when I ate fast food in the past, and it inspires me to head to the grocery store or my local farmer's market and whip up an easy but healthier option. — Alison Sweeney 12

After a lifetime of picking stocks, I have to admit that Bogle's arguments in favor of the index fund have me thinking of joining him rather than trying to beat him. Bogle's wisdom and common sense are indispensable... for anyone trying to figure out how to invest in this crazy stock market. — Jim Cramer 10

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. — Philip Kotler 289

Freedom and love go together. Love is not a reaction. If I love you because you love me, that is mere trade, a thing to be bought in the market; it is not love. To love is not to ask anything in return, not even to feel that you are giving something- and it is only such love that can know freedom. — Jiddu Krishnamurti 271

Give them quality. That's the best kind of advertising. — Milton S. Hershey 209

Market research quote Sell the problem you solve, not the product.

That's not for me to decide, that's for the voters to decide and many of them are saying, this slavish adherence to the cult of the free market that the Republican party has followed for decades isn't what we want anymore. That's not a question for me, that's up to them. — Milo Yiannopoulos 207

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler 205

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. — Philip Kotler 190

Market research quote Be the best. It's the only market thats not crowded.

Take Charge Of Your Financial Future. I believe investing small amounts each month in the stock market will give you financial freedom in the later years of your life. — Bo Sanchez 175

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it. — Philip Kotler 171

Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. — Philip Kotler 154

Globalization can be very unjust and unfair and unequal, but these are matters under our control. Its not that we dont need the market economy. We need it. But the market economy should not have priority or dominance over other institutions. — Amartya Sen 149

In the early days all I hoped was to make a living out of what I did best. But, since there's no real market for masturbation I had to fall back on my bass playing abilities. — Les Claypool 135

Underlying most arguments against the free market is a lack of belief in freedom itself. — Milton Friedman 124

A fundamental contradiction does not exist between socialism and a market economy. — Deng Xiaoping 116

Market research quote The best advice I can give on building community online is... "Be the community you want to have".

Every war results from the struggle for markets and spheres of influence, and every war is sold to the public by professional liars and totally sincere religious maniacs, as a Holy Crusade to save God and Goodness from Satan and Evil. — Robert Anton Wilson 108

Some succeed because they are destined to, but most succeed because they are determined to. — Henry Van Dyke 105

A nation that is afraid to let its people judge the truth and falsehood in an open market is a nation that is afraid of its people. — John F. Kennedy 104

Market research quote It's not about how to get started; it's about how to get noticed.

There is no real peace in Europe, if the states are reconstituted on a basis of national sovereignty. (…) They must have larger markets. Their prosperity is impossible, unless the States of Europe form themselves in a European Federation. — Jean Monnet 102

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact. — Daniel Kahneman 99

All my money is in a savings account. My dad has explained the stock market to me maybe 75 times. I still don't understand it. — John Mulaney 96

All past declines look like an opportunity, all future declines look like a risk. — Morgan Housel 92

The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is 'What does a woman want?' — Sigmund Freud 636

To steal ideas from one person is plagiarism; to steal from many is research. — Steven Wright 276

I'm a big skeptic so I won't just go off what an individual may tell me. I gotta do the research. I'ma get different literature on that one subject and just compare and contrast. I do my own selective studies. — Kevin Gates 256

Market research quote Make your marketing so useful people would pay for it.

What is desired is that the teacher ceased being a lecturer, satisfied with transmitting ready-made solutions. His role should rather be that of a mentor stimulating initiative and research. — Jean Piaget 217

Basic research is what I am doing when I don't know what I am doing. — Wernher Von Braun 180

Research is formalized curiosity. It is poking and prying with a purpose. — Zora Neale Hurston 152

Market research quote As long as the problems of the poor are not radically resolved by rejecting the absolute autonomy of

When I started this run, I said that if we all gave one dollar, we’d have $22 million for cancer research, and I don’t care man, there’s no reason that isn’t possible. No reason! — Terry Fox 132

If you steal from one author, it's plagiarism; if you steal from many, it's research. — Wilson Mizner 108

For twenty years, my research has shown that the view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value. — Carol S. Dweck 101

If we knew what it was we were doing, it would not be called research, would it? — Albert Einstein 95

People Writing About Market Research

More market research quotes.

I spend a year at the Hoover Institute at Stanford, researching market approaches to air pollution control. — Gale Norton 82

Innovation is the process of turning ideas into manufacturable and marketable form. — Watts Humphrey 49

Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. — Marshall McLuhan 32

Market research quote Social media creates communities, not markets.

Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns. — Joseph Stiglitz 28

We are not a teaching organization. We are a research organization. We hire people to make mathematical models of the markets in which we invest. — Jim Simons 26

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. — Akio Morita 17

Market research quote Consumer insights based on strategy and market planning is c

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. — Debbi Fields 17

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard. — John Harvey-Jones 15

Running a company on market research is like driving while looking in the rear view mirror. — Anita Roddick 12

The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted. — James Surowiecki 11

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. — Steve Jobs 10

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page. — Steve Jobs 10

I don't really follow market research. In the end, I respond to my own instincts. — Sayings 9

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. — David Ogilvy 8

Washington state's 2nd Congressional District is a major producer of small fruit crops such as raspberries and strawberries. This research center is doing important work to help farmers enhance the quality, yield and marketability of their small fruit crops. — Rick Larsen 8

Selling drug secrets violates a trust that is fundamental to the integrity of both scientific research and our financial markets. — Charles Grassley 6

Those market researchers... are playing games with you and me and with this entire country. Their so-called samples of opinion are no more accurate or reliable than my grandmother's big toe was when it came to predicting the weather. — Dan Rather 6

Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits. — Marcia Angell 6

One could imagine such technology outsmarting financial markets, out-inventing human researchers, out-manipulating human leaders, and developing weapons we cannot even understand. — Stephen Hawking 5

Many companies have long contended that stress in the home causes productivity loss in the market place.. and it does. But research now reveals that stress on the job causes stress at home. In other words, they feed off each other — Zig Ziglar 5

It's important that public funds be spent in research directions that are pushing market frontiers rather than working in existing areas. This means funding research not only on drugs but also on areas like life-style changes, even if the profit potential is lower for Big Pharma as you cannot sell that change as you can sell a medicine. — Mariana Mazzucato 4

Poison Pill is a great reading. The novel ranges from Russian oligarchs to the American worlds of drug research and the equity markets, all of it in a mode of high suspense. — Scott Turow 4

What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive. — Michael Moss 3

You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do when you're confronted by criticism. You just don't listen to it. — Bret Easton Ellis 3

Do your own market research; ask your last ten customers exactly why they bought from you. — Brian Tracy 3

It is the new and different that is always most vulnerable to market research. — Malcolm Gladwell 3

Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier? — Arlie Russell Hochschild 3

Selling drug secrets violates a trust that is fundamental to the integrity of both scientific research and our financial markets. — Chuck Grassley 3

Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing. — Alison Gopnik 3

Did Alexander Graham Bell do any market research before he invented the telephone? — Walter Isaacson 3

You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else. — Jerry Pournelle 3

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research. — Aaron Levie 3

The self-regulating mechanism of the market place cannot always be depended upon to produce adequate results in scientific research. — James R Newman 3

Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence. — John Lahr 3

On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone? — Walter Isaacson 3

In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures. — Douglas Rushkoff 3

Intrinsic value follows meaning follows form follows economics follows function follows more economics follows market research. — Erik Adigard 2

The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. This is a natural development as research shows more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows. — David Silverman 2

At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for. — Alex Abreu 1

The world is hungry for the discoveries that young, leading-edge brain researchers are making in Ontario today. This collaboration will help them bring their best ideas to market, improving the quality of life for Ontarians while creating good jobs and promoting economic growth. — Brad Duguid 1

A new kind of woman with deep-rooted values is changing the way we live. Market researchers call it neo-traditionalism. To us it's a woman who has found her identity in herself, her home, her family — Anonymous 0

[Sneaker manufacturers] use piracy as market research. ... If they find that Pumas are being pirated or Adidas are being pirated and their sneakers aren't being pirated, they know they've done something wrong. — Robert Neuwirth 0

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you. — Richard Hatch 0

Traditional market researchers are cold and calculating and scientific. — Frank Luntz 0

I want my testimony to stand on that point. But I would point out that Zona Research Inc. showed we have increased market share among business users, educational users, and government users over the past several months - and that's more recent than the IDC report. — Jim Barksdale 0

In Conclusion

Which quotation resonated with you best? Did you enjoy our collection of market research quotes? Or may be you have a slogan about market research to suggest. Let us know using our contact form .

Feel free to cite and use any of the quotes in this collection of market research quotations. For popular citation styles(APA, Chicago, MLA), please use this citation page .

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Market research is a cornerstone of all successful, strategic businesses. It can also be daunting for entrepreneurs looking to launch a startup or start a side hustle . What is market research, anyway? And how do you…do it?

We’ll walk you through absolutely everything you need to know about the market research process so that by the end of this guide, you’ll be an expert in market research too. And what’s more important: you’ll have actionable steps you can take to start collecting your own market research.

What Is Market Research?

Market research is the organized process of gathering information about your target customers and market. Market research can help you better understand customer behavior and competitor strengths and weaknesses, as well as provide insight for the best strategies in launching new businesses and products. There are different ways to approach market research, including primary and secondary research and qualitative and quantitative research. The strongest approaches will include a combination of all four.

“Virtually every business can benefit from conducting some market research,” says Niles Koenigsberg of Real FiG Advertising + Marketing . “Market research can help you piece together your [business’s] strengths and weaknesses, along with your prospective opportunities, so that you can understand where your unique differentiators may lie.” Well-honed market research will help your brand stand out from the competition and help you see what you need to do to lead the market. It can also do so much more.

The Purposes of Market Research

Why do market research? It can help you…

Pinpoint your target market, create buyer personas, and develop a more holistic understanding of your customer base and market.
Understand current market conditions to evaluate risks and anticipate how your product or service will perform.
Validate a concept prior to launch.
Identify gaps in the market that your competitors have created or overlooked.
Solve problems that have been left unresolved by the existing product/brand offerings.
Identify opportunities and solutions for new products or services.
Develop killer marketing strategies .

What Are the Benefits of Market Research?

Strong market research can help your business in many ways. It can…

Strengthen your market position.
Help you identify your strengths and weaknesses.
Help you identify your competitors’ strengths and weaknesses.
Minimize risk.
Center your customers’ experience from the get-go.
Help you create a dynamic strategy based on market conditions and customer needs/demands.

What Are the Basic Methods of Market Research?

The basic methods of market research include surveys, personal interviews, customer observation, and the review of secondary research. In addition to these basic methods, a forward-thinking market research approach incorporates data from the digital landscape like social media analysis, SEO research, gathering feedback via forums, and more. Throughout this guide, we will cover each of the methods commonly used in market research to give you a comprehensive overview.

Primary vs. Secondary Market Research

Primary and secondary are the two main types of market research you can do. The latter relies on research conducted by others. Primary research, on the other hand, refers to the fact-finding efforts you conduct on your own.

This approach is limited, however. It’s likely that the research objectives of these secondary data points differ from your own, and it can be difficult to confirm the veracity of their findings.

Primary Market Research

Primary research is more labor intensive, but it generally yields data that is exponentially more actionable. It can be conducted through interviews, surveys, online research, and your own data collection. Every new business should engage in primary market research prior to launch. It will help you validate that your idea has traction, and it will give you the information you need to help minimize financial risk.

You can hire an agency to conduct this research on your behalf. This brings the benefit of expertise, as you’ll likely work with a market research analyst. The downside is that hiring an agency can be expensive—too expensive for many burgeoning entrepreneurs. That brings us to the second approach. You can also do the market research yourself, which substantially reduces the financial burden of starting a new business .

Secondary Market Research

Secondary research includes resources like government databases and industry-specific data and publications. It can be beneficial to start your market research with secondary sources because it’s widely available and often free-to-access. This information will help you gain a broad overview of the market conditions for your new business.

Identify Your Goals and Your Audience

Before you begin conducting interviews or sending out surveys, you need to set your market research goals. At the end of your market research process, you want to have a clear idea of who your target market is—including demographic information like age, gender, and where they live—but you also want to start with a rough idea of who your audience might be and what you’re trying to achieve with market research.

You can pinpoint your objectives by asking yourself a series of guiding questions:

What are you hoping to discover through your research?
Who are you hoping to serve better because of your findings?
What do you think your market is?
Who are your competitors?
Are you testing the reception of a new product category or do you want to see if your product or service solves the problem left by a current gap in the market?
Are you just…testing the waters to get a sense of how people would react to a new brand?

Once you’ve narrowed down the “what” of your market research goals, you’re ready to move onto how you can best achieve them. Think of it like algebra. Many math problems start with “solve for x.” Once you know what you’re looking for, you can get to work trying to find it. It’s a heck of a lot easier to solve a problem when you know you’re looking for “x” than if you were to say “I’m gonna throw some numbers out there and see if I find a variable.”

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How to Do Market Research

This guide outlines every component of a comprehensive market research effort. Take into consideration the goals you have established for your market research, as they will influence which of these elements you’ll want to include in your market research strategy.

Secondary Data

Secondary data allows you to utilize pre-existing data to garner a sense of market conditions and opportunities. You can rely on published market studies, white papers, and public competitive information to start your market research journey.

Secondary data, while useful, is limited and cannot substitute your own primary data. It’s best used for quantitative data that can provide background to your more specific inquiries.

Find Your Customers Online

Once you’ve identified your target market, you can use online gathering spaces and forums to gain insights and give yourself a competitive advantage. Rebecca McCusker of The Creative Content Shop recommends internet recon as a vital tool for gaining a sense of customer needs and sentiment. “Read their posts and comments on forums, YouTube video comments, Facebook group [comments], and even Amazon/Goodreads book comments to get in their heads and see what people are saying.”

If you’re interested in engaging with your target demographic online, there are some general rules you should follow. First, secure the consent of any group moderators to ensure that you are acting within the group guidelines. Failure to do so could result in your eviction from the group.

Not all comments have the same research value. “Focus on the comments and posts with the most comments and highest engagement,” says McCusker. These high-engagement posts can give you a sense of what is already connecting and gaining traction within the group.

Social media can also be a great avenue for finding interview subjects. “LinkedIn is very useful if your [target customer] has a very specific job or works in a very specific industry or sector. It’s amazing the amount of people that will be willing to help,” explains Miguel González, a marketing executive at Dealers League . “My advice here is BE BRAVE, go to LinkedIn, or even to people you know and ask them, do quick interviews and ask real people that belong to that market and segment and get your buyer persona information first hand.”

Market research interviews can provide direct feedback on your brand, product, or service and give you a better understanding of consumer pain points and interests.

When organizing your market research interviews, you want to pay special attention to the sample group you’re selecting, as it will directly impact the information you receive. According to Tanya Zhang, the co-founder of Nimble Made , you want to first determine whether you want to choose a representative sample—for example, interviewing people who match each of the buyer persona/customer profiles you’ve developed—or a random sample.

“A sampling of your usual persona styles, for example, can validate details that you’ve already established about your product, while a random sampling may [help you] discover a new way people may use your product,” Zhang says.

Market Surveys

Market surveys solicit customer inclinations regarding your potential product or service through a series of open-ended questions. This direct outreach to your target audience can provide information on your customers’ preferences, attitudes, buying potential, and more.

Every expert we asked voiced unanimous support for market surveys as a powerful tool for market research. With the advent of various survey tools with accessible pricing—or free use—it’s never been easier to assemble, disseminate, and gather market surveys. While it should also be noted that surveys shouldn’t replace customer interviews , they can be used to supplement customer interviews to give you feedback from a broader audience.

Who to Include in Market Surveys

Current customers
Past customers
Your existing audience (such as social media/newsletter audiences)

Example Questions to Include in Market Surveys

While the exact questions will vary for each business, here are some common, helpful questions that you may want to consider for your market survey. Demographic Questions: the questions that help you understand, demographically, who your target customers are:

“What is your age?”
“Where do you live?”
“What is your gender identity?”
“What is your household income?”
“What is your household size?”
“What do you do for a living?”
“What is your highest level of education?”

Product-Based Questions: Whether you’re seeking feedback for an existing brand or an entirely new one, these questions will help you get a sense of how people feel about your business, product, or service:

“How well does/would our product/service meet your needs?”
“How does our product/service compare to similar products/services that you use?”
“How long have you been a customer?” or “What is the likelihood that you would be a customer of our brand?

Personal/Informative Questions: the deeper questions that help you understand how your audience thinks and what they care about.

“What are your biggest challenges?”
“What’s most important to you?”
“What do you do for fun (hobbies, interests, activities)?”
“Where do you seek new information when researching a new product?”
“How do you like to make purchases?”
“What is your preferred method for interacting with a brand?”

Survey Tools

Online survey tools make it easy to distribute surveys and collect responses. The best part is that there are many free tools available. If you’re making your own online survey, you may want to consider SurveyMonkey, Typeform, Google Forms, or Zoho Survey.

Competitive Analysis

A competitive analysis is a breakdown of how your business stacks up against the competition. There are many different ways to conduct this analysis. One of the most popular methods is a SWOT analysis, which stands for “strengths, weaknesses, opportunities, and threats.” This type of analysis is helpful because it gives you a more robust understanding of why a customer might choose a competitor over your business. Seeing how you stack up against the competition can give you the direction you need to carve out your place as a market leader.

Social Media Analysis

Social media has fundamentally changed the market research landscape, making it easier than ever to engage with a wide swath of consumers. Follow your current or potential competitors on social media to see what they’re posting and how their audience is engaging with it. Social media can also give you a lower cost opportunity for testing different messaging and brand positioning.

SEO Analysis and Opportunities

SEO analysis can help you identify the digital competition for getting the word out about your brand, product, or service. You won’t want to overlook this valuable information. Search listening tools offer a novel approach to understanding the market and generating the content strategy that will drive business. Tools like Google Trends and Awario can streamline this process.

Ready to Kick Your Business Into High Gear?

Now that you’ve completed the guide to market research you know you’re ready to put on your researcher hat to give your business the best start. Still not sure how actually… launch the thing? Our free mini-course can run you through the essentials for starting your side hustle .

About Mary Kate Miller

Mary Kate Miller writes about small business, real estate, and finance. In addition to writing for Foundr, her work has been published by The Washington Post, Teen Vogue, Bustle, and more. She lives in Chicago.

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All You Need to Know About Grupo Supervielle (SUPV) Rating Upgrade to Buy

Grupo Supervielle ( SUPV Quick Quote SUPV - Free Report ) could be a solid addition to your portfolio given its recent upgrade to a Zacks Rank #2 (Buy). This upgrade is essentially a reflection of an upward trend in earnings estimates -- one of the most powerful forces impacting stock prices.

A company's changing earnings picture is at the core of the Zacks rating. The system tracks the Zacks Consensus Estimate -- the consensus measure of EPS estimates from the sell-side analysts covering the stock -- for the current and following years.

Since a changing earnings picture is a powerful factor influencing near-term stock price movements, the Zacks rating system is very useful for individual investors. They may find it difficult to make decisions based on rating upgrades by Wall Street analysts, as these are mostly driven by subjective factors that are hard to see and measure in real time.

Therefore, the Zacks rating upgrade for Grupo Supervielle basically reflects positivity about its earnings outlook that could translate into buying pressure and an increase in its stock price.

Most Powerful Force Impacting Stock Prices

The change in a company's future earnings potential, as reflected in earnings estimate revisions, has proven to be strongly correlated with the near-term price movement of its stock. That's partly because of the influence of institutional investors that use earnings and earnings estimates for calculating the fair value of a company's shares. An increase or decrease in earnings estimates in their valuation models simply results in higher or lower fair value for a stock, and institutional investors typically buy or sell it. Their bulk investment action then leads to price movement for the stock.

For Grupo Supervielle, rising earnings estimates and the consequent rating upgrade fundamentally mean an improvement in the company's underlying business. And investors' appreciation of this improving business trend should push the stock higher.

Harnessing the Power of Earnings Estimate Revisions

Empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock movements, so it could be truly rewarding if such revisions are tracked for making an investment decision. Here is where the tried-and-tested Zacks Rank stock-rating system plays an important role, as it effectively harnesses the power of earnings estimate revisions.

The Zacks Rank stock-rating system, which uses four factors related to earnings estimates to classify stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), has an impressive externally-audited track record, with Zacks Rank #1 stocks generating an average annual return of +25% since 1988. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here >>>> .

Earnings Estimate Revisions for Grupo Supervielle

For the fiscal year ending December 2024, this financial services provider is expected to earn $1.02 per share, which is a change of 25.9% from the year-ago reported number.

Analysts have been steadily raising their estimates for Grupo Supervielle. Over the past three months, the Zacks Consensus Estimate for the company has increased 12.8%.

Bottom Line

Unlike the overly optimistic Wall Street analysts whose rating systems tend to be weighted toward favorable recommendations, the Zacks rating system maintains an equal proportion of 'buy' and 'sell' ratings for its entire universe of more than 4000 stocks at any point in time. Irrespective of market conditions, only the top 5% of the Zacks-covered stocks get a 'Strong Buy' rating and the next 15% get a 'Buy' rating. So, the placement of a stock in the top 20% of the Zacks-covered stocks indicates its superior earnings estimate revision feature, making it a solid candidate for producing market-beating returns in the near term.

You can learn more about the Zacks Rank here >>>

The upgrade of Grupo Supervielle to a Zacks Rank #2 positions it in the top 20% of the Zacks-covered stocks in terms of estimate revisions, implying that the stock might move higher in the near term.

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3. "Bad news sells papers. It also sells market research." - Byron Sharp. Sharp is Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, the world's largest centre for research into marketing. 4. "In fact, the world needs more nerds." - Ben Bernanke.
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17 research quotes to inspire and amuse you

1. “No research without action, no action without research”

2. “Research is seeing what everybody else has seen and thinking what nobody else has thought.”

3. "Bad news sells papers. It also sells market research."

4. "In fact, the world needs more nerds."

5. "Research is what I'm doing when I don't know what I'm doing."

6. "Research is formalized curiosity. It is poking and prying with a purpose."

7. "Research is creating new knowledge."

8. "I believe in innovation and that the way you get innovation is you fund research and you learn the basic facts."

9. “The best research you can do is talk to people”

10. “Research means that you don’t know, but are willing to find out”

11. “Nothing has such power to broaden the mind as the ability to investigate systematically and truly all that comes under thy observation in life.”

12. “It is a good thing for a research scientist to discard a pet hypothesis every day before breakfast.“

13. “Research is something that everyone can do, and everyone ought to do. It is simply collecting information and thinking systematically about it.”

14. “As for the future, your task is not to foresee it, but to enable it.”

15. “It is a capital mistake to theorize before one has data.”

16. “If we knew what we were doing, it would not be called research, would it?”

17. “The power of statistics and the clean lines of quantitative research appealed to me, but I fell in love with the richness and depth of qualitative research.”

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