essay on my house in german

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Easy German Essays for Beginners: 8 Examples to Practice Your Language Skills

Are you a beginner in learning German and looking for ways to practice your language skills? One great way to do so is by writing essays in German. Writing essays not only improves your grammar and vocabulary but also helps you express your thoughts and ideas in the target language. In this article, we will provide you with eight easy German essays for Beginners with English translation and vocabulary to help you get started.

• Meine Familie (My family) – Write about your family, including their names, occupations, and hobbies.
• Mein Haus (My house) – Describe your house or apartment, including the number of rooms, furniture, and decorations.
• Meine Hobbys (My hobbies) – Talk about your favorite hobbies, such as playing sports, reading books, or listening to music.
• Meine Schule (My school) – Write about your school, including its location, teachers, and subjects you study.
• Meine Freunde (My friends) – Discuss your friends, including how you met them, their personalities, and what you like to do together.
• Meine Stadt (My city) – Describe your city or town, including its population, tourist attractions, and cultural events.
• Meine Reise (My trip) – Write about a recent trip you took, including the destination, transportation, and activities you did there.
• Meine Lieblingsessen (My favorite food) – Talk about your favorite foods, including traditional German dishes and other international cuisines.

Remember to use simple vocabulary and sentence structures while writing the essays. Good luck with your German learning journey!

Table of Contents

Meine familie (my family).

Ich heiße Maria und ich möchte euch gerne meine Familie vorstellen. Wir sind insgesamt vier Personen in meiner Familie. Mein Vater heißt Klaus und er arbeitet als Ingenieur. Meine Mutter heißt Petra und sie ist Hausfrau. Mein Bruder heißt Jan und er geht noch zur Schule.

(My name is Maria, and I would like to introduce you to my family. We are a family of four. My father’s name is Klaus, and he works as an engineer. My mother’s name is Petra, and she is a homemaker. My brother’s name is Jan, and he still goes to school.)

Vocabulary:

• Ich heiße Maria (My name is Maria)
• insgesamt (altogether)
• vier Personen (four persons)
• der Vater (father)
• arbeiten (to work)
• der Ingenieur (engineer)
• die Mutter (mother)
• Hausfrau (homemaker)
• der Bruder (brother)
• noch zur Schule gehen (still go to school)

Mein Vater arbeitet in einem großen Unternehmen als Ingenieur. Er ist sehr fleißig und verbringt viel Zeit im Büro. In seiner Freizeit geht er gerne joggen oder spielt Golf. Meine Mutter kümmert sich um den Haushalt und verbringt viel Zeit damit, leckere Mahlzeiten zu kochen. Sie liest auch gerne Bücher und geht regelmäßig zum Yoga.

(My father works in a large company as an engineer. He is very hardworking and spends a lot of time in the office. In his free time, he likes to go jogging or play golf. My mother takes care of the household and spends a lot of time cooking delicious meals. She also likes to read books and regularly attends yoga classes.)

• in einem großen Unternehmen (in a large company)
• sehr fleißig (very hardworking)
• viel Zeit (a lot of time)
• im Büro (in the office)
• in seiner Freizeit (in his free time)
• joggen (to go jogging)
• Golf spielen (to play golf)
• sich kümmern um (to take care of)
• der Haushalt (household)
• leckere Mahlzeiten kochen (cook delicious meals)
• gerne lesen (like to read)
• regelmäßig (regularly)
• zum Yoga gehen (go to yoga)

Mein Bruder Jan geht noch zur Schule und ist sehr sportlich. Er spielt Fußball im Verein und geht regelmäßig ins Fitnessstudio. In seiner Freizeit hört er gerne Musik und schaut Filme.

(My brother Jan still goes to school and is very sporty. He plays soccer in a club and regularly goes to the gym. In his free time, he likes to listen to music and watch movies.)

• sehr sportlich (very sporty)
• Fußball spielen (to play soccer)
• im Verein (in a club)
• ins Fitnessstudio gehen (to go to the gym)
• Musik hören (listen to music)
• Filme schauen (watch movies)

Ich studiere im Moment an der Universität und meine Hobbys sind Lesen, Reisen und Yoga. In meiner Freizeit gehe ich gerne in die Natur und genieße die frische Luft.

(I am currently studying at the university, and my hobbies are reading, traveling, and yoga. In my free time, I like to go into nature and enjoy the fresh air.)

• studieren (to study)
• an der Universität (at the university)
• die Hobbys (hobbies)
• Lesen (reading)
• Reisen (traveling)
• Yoga (yoga)
• die Freizeit (free time)
• in die Natur gehen (go into nature)
• genießen (enjoy)
• frische Luft (fresh air)

Das ist meine Familie. Wir haben viele verschiedene Hobbys und Interessen, aber wir verbringen auch gerne gemeinsam Zeit miteinander.

(This is my family. We have many different hobbies and interests, but we also enjoy spending time together.)

• das ist (this is)
• verschiedene Hobbys und Interessen (different hobbies and interests)
• gerne Zeit miteinander verbringen (enjoy spending time together)

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Mein Haus (My House)

Ich lebe in einem Haus mit drei Schlafzimmern und zwei Bädern. Das Haus ist zweistöckig und hat auch einen Keller. Im Erdgeschoss befinden sich das Wohnzimmer, die Küche und ein Esszimmer. Im Wohnzimmer haben wir ein bequemes Sofa und einen großen Fernseher. In der Küche gibt es eine Spülmaschine, einen Herd, einen Backofen und einen Kühlschrank. Das Esszimmer hat einen Esstisch mit sechs Stühlen.

(I live in a house with three bedrooms and two bathrooms. The house is two stories and also has a basement. On the ground floor, there is the living room, kitchen, and a dining room. In the living room, we have a comfortable sofa and a large television. In the kitchen, there is a dishwasher, stove, oven, and refrigerator. The dining room has a dining table with six chairs.)

• das Haus (house)
• die Schlafzimmer (bedrooms)
• die Bäder (bathrooms)
• zweistöckig (two-storied)
• der Keller (basement)
• das Erdgeschoss (ground floor)
• das Wohnzimmer (living room)
• die Küche (kitchen)
• das Esszimmer (dining room)
• ein bequemes Sofa (a comfortable sofa)
• ein großer Fernseher (a large television)
• eine Spülmaschine (a dishwasher)
• ein Herd (a stove)
• ein Backofen (an oven)
• ein Kühlschrank (a refrigerator)
• ein Esstisch (a dining table)
• sechs Stühle (six chairs)

Im Obergeschoss befinden sich die Schlafzimmer und die Bäder. Mein Schlafzimmer hat ein großes Bett, einen Schreibtisch und einen Kleiderschrank. Das Badezimmer hat eine Badewanne und eine Dusche. In den anderen Schlafzimmern gibt es auch Betten und Schränke für Kleidung.

(Upstairs, there are the bedrooms and bathrooms. My bedroom has a large bed, a desk, and a closet. The bathroom has a bathtub and a shower. In the other bedrooms, there are also beds and closets for clothes.)

• das Obergeschoss (upper floor)
• das Schlafzimmer (bedroom)
• der Schreibtisch (desk)
• der Kleiderschrank (closet)
• das Badezimmer (bathroom)
• die Badewanne (bathtub)
• die Dusche (shower)
• die anderen Schlafzimmer (the other bedrooms)

Im Keller haben wir eine Waschmaschine und einen Trockner. Wir nutzen den Keller auch als Lager für Dinge, die wir nicht oft brauchen.

(In the basement, we have a washing machine and dryer. We also use the basement as a storage area for things we don’t need often.)

• die Waschmaschine (washing machine)
• der Trockner (dryer)
• als Lager nutzen (use as storage area)
• Dinge (things)

Wir haben auch einige Dekorationen im Haus. Im Wohnzimmer haben wir ein großes Gemälde an der Wand und im Esszimmer steht eine Vase mit Blumen auf dem Tisch.

(We also have some decorations in the house. In the living room, we have a large painting on the wall, and in the dining room, there is a vase of flowers on the table.)

• die Dekorationen (decorations)
• das Gemälde (painting)
• die Wand (wall)
• die Vase (vase)
• die Blumen (flowers)
• der Tisch (table)

Wir haben auch ein paar Teppiche im Haus, um den Boden zu bedecken. Das Wohnzimmer hat einen braunen Teppich, während die Schlafzimmer jeweils einen unterschiedlichen Farbton haben. Mein Schlafzimmer hat einen blauen Teppich, während das andere Schlafzimmer einen roten Teppich hat.

(We also have some carpets in the house to cover the floor. The living room has a brown carpet, while the bedrooms have a different color tone each. My bedroom has a blue carpet, while the other bedroom has a red carpet.)

• der Teppich (carpet)
• den Boden bedecken (to cover the floor)
• unterschiedliche Farbton (different color tone)

Insgesamt bin ich sehr glücklich mit meinem Haus. Es ist gemütlich und hat genug Platz für meine Familie und mich.

(Overall, I am very happy with my house. It is cozy and has enough space for my family and me.)

• insgesamt (overall)
• glücklich (happy)
• gemütlich (cozy)
• genug Platz (enough space)

Difference between ein, eine, einen, and einem in the German Language

Meine hobbys (my hobbies).

Ich habe einige Hobbys, die ich sehr gerne mache. Eines meiner Lieblingshobbys ist es, Sport zu treiben. Insbesondere mag ich es, Basketball zu spielen und Laufen zu gehen. Ich liebe es, im Freien zu sein und Sport zu treiben, weil es mir hilft, mich fit und gesund zu halten.

(I have some hobbies that I really enjoy doing. One of my favorite hobbies is doing sports. In particular, I like to play basketball and go running. I love being outdoors and doing sports because it helps me stay fit and healthy.)

• das Hobby (hobby)
• Sport treiben (to do sports)
• Basketball spielen (to play basketball)
• Laufen gehen (to go running)
• im Freien sein (to be outdoors)
• fit und gesund (fit and healthy)

Ein weiteres Hobby von mir ist das Lesen von Büchern. Ich lese gerne Romane und Sachbücher, besonders über Geschichte und Wissenschaft. Lesen ist für mich eine Möglichkeit, zu lernen und meine Vorstellungskraft zu erweitern.

(Another hobby of mine is reading books. I enjoy reading novels and non-fiction books, especially about history and science. Reading is a way for me to learn and expand my imagination.)

• das Lesen (reading)
• das Buch (book)
• der Roman (novel)
• das Sachbuch (non-fiction book)
• die Geschichte (history)
• die Wissenschaft (science)
• die Vorstellungskraft (imagination)

Außerdem höre ich gerne Musik. Ich mag viele verschiedene Genres wie Pop, Rock und Klassik. Musik kann meine Stimmung beeinflussen und mich entspannen.

(Additionally, I like to listen to music. I enjoy many different genres like pop, rock, and classical. Music can influence my mood and help me relax.)

• die Musik (music)
• das Genre (genre)
• Pop, Rock, Klassik (pop, rock, classical)
• die Stimmung (mood)
• sich entspannen (to relax)

Insgesamt bin ich sehr dankbar für meine Hobbys. Sie helfen mir, meinen Geist und Körper gesund zu halten und mich zu entspannen.

(Overall, I am very grateful for my hobbies. They help me keep my mind and body healthy and help me relax.)

• dankbar (grateful)
• der Geist (mind)
• der Körper (body)

German Essays on My Family: Meine Familie

Meine schule (my school).

Ich besuche eine Schule in der Nähe meines Hauses. Die Schule ist relativ groß und hat viele Schülerinnen und Schüler. Wir haben viele Lehrerinnen und Lehrer, die alle sehr nett und hilfsbereit sind.

(I attend a school near my house. The school is relatively large and has many students. We have many teachers who are all very kind and helpful.)

• besuchen (to attend)
• die Nähe (proximity)
• relativ (relatively)
• die Schülerin (female student)
• der Schüler (male student)
• viele (many)
• die Lehrerin (female teacher)
• der Lehrer (male teacher)
• nett (kind)
• hilfsbereit (helpful)

Die Schule bietet viele verschiedene Fächer an, einschließlich Mathematik, Geschichte, Englisch, Naturwissenschaften und Fremdsprachen. Mein Lieblingsfach ist Englisch, weil ich gerne Geschichten lese und schreibe. Ich denke, dass es wichtig ist, eine gute Ausbildung zu haben, um im Leben erfolgreich zu sein.

(The school offers many different subjects, including mathematics, history, English, science, and foreign languages. My favorite subject is English because I enjoy reading and writing stories. I believe that having a good education is important to be successful in life.)

• das Fach (subject)
• einschließlich (including)
• Mathematik (mathematics)
• Geschichte (history)
• Englisch (English)
• Naturwissenschaften (science)
• Fremdsprachen (foreign languages)
• das Lieblingsfach (favorite subject)
• die Geschichte (story)
• die Ausbildung (education)
• erfolgreich (successful)

Unsere Schule hat auch viele außerschulische Aktivitäten, wie zum Beispiel Sportmannschaften und Musikgruppen. Ich bin Mitglied des Schulfußballteams und wir haben viele Spiele gegen andere Schulen in der Gegend. Es macht mir viel Spaß und ich habe viele Freunde durch das Team kennengelernt.

(Our school also has many extracurricular activities, such as sports teams and music groups. I am a member of the school soccer team and we have many games against other schools in the area. It’s a lot of fun and I have made many friends through the team.)

• außerschulisch (extracurricular)
• die Aktivitäten (activities)
• die Sportmannschaften (sports teams)
• die Musikgruppen (music groups)
• das Mitglied (member)
• das Schulfußballteam (school soccer team)
• das Spiel (game)
• die Gegend (area)
• der Spaß (fun)
• der Freund (friend)

Insgesamt bin ich sehr glücklich auf meiner Schule und ich denke, dass ich hier eine gute Ausbildung bekomme. Ich hoffe, dass ich in Zukunft noch mehr von den vielen Möglichkeiten, die die Schule bietet, profitieren kann.

(Overall, I am very happy at my school and I think that I am getting a good education here. I hope that in the future, I can take advantage of even more of the many opportunities that the school offers.)

• die Möglichkeit (opportunity)
• profitieren (to take advantage of)

List of German adjectives with English meaning

Meine Freunde (My friends)

Ich habe viele Freunde, aber ich möchte über meine drei engsten Freunde sprechen. Wir haben uns alle in der Grundschule kennengelernt und sind seitdem unzertrennlich.

(I have many friends, but I want to talk about my three closest friends. We all met in elementary school and have been inseparable ever since.)

• die Freunde (friends)
• unzertrennlich (inseparable)

Mein erster Freund heißt Max. Er ist sehr sportlich und spielt gerne Fußball und Basketball. Max ist auch sehr lustig und hat immer eine positive Einstellung. Wir lieben es, zusammen Sport zu treiben oder Videospiele zu spielen.

(My first friend is Max. He is very athletic and likes to play soccer and basketball. Max is also very funny and always has a positive attitude. We love to exercise or play video games together.)

• sportlich (athletic)
• Fußball (soccer)
• Basketball (basketball)
• die Einstellung (attitude)
• lustig (funny)
• zusammen (together)
• Videospiele (video games)

Meine Freundin Anna ist sehr künstlerisch und liebt es zu malen und zu zeichnen. Sie hat auch ein großes Herz und ist immer bereit, anderen zu helfen. Anna und ich machen oft zusammen Kunstprojekte oder gehen ins Kino.

(My friend Anna is very artistic and loves to paint and draw. She also has a big heart and is always willing to help others. Anna and I often do art projects together or go to the movies.)

• künstlerisch (artistic)
• malen (to paint)
• zeichnen (to draw)
• das Herz (heart)
• bereit (willing)
• helfen (to help)
• das Kunstprojekt (art project)
• ins Kino gehen (to go to the movies)

Mein Freund Tom ist sehr intelligent und liebt es, neue Dinge zu lernen. Er ist auch sehr abenteuerlustig und geht gerne auf Reisen. Tom und ich haben viele spannende Abenteuer erlebt, wie zum Beispiel Campingausflüge oder Klettertouren.

(My friend Tom is very smart and loves to learn new things. He is also very adventurous and likes to travel. Tom and I have had many exciting adventures, such as camping trips or climbing expeditions.)

• intelligent (smart)
• abenteuerlustig (adventurous)
• die Reise (travel)
• die Abenteuer (adventures)
• der Campingausflug (camping trip)
• die Klettertour (climbing expedition)

Insgesamt bin ich sehr dankbar für meine Freunde und bin froh, dass ich sie habe. Wir haben so viele schöne Erinnerungen zusammen gemacht und ich freue mich auf viele weitere Abenteuer mit ihnen.

(Overall, I am very grateful for my friends and am glad to have them. We have made so many beautiful memories together and I look forward to many more adventures with them.)

• froh (glad)
• die Erinnerungen (memories)

Meine Stadt (My city)

Ich lebe in einer Stadt namens Hamburg in Deutschland. Hamburg ist die zweitgrößte Stadt Deutschlands und hat eine Bevölkerung von etwa 1,8 Millionen Menschen. Es ist eine Hafenstadt und liegt an der Elbe.

(I live in a city called Hamburg in Germany. Hamburg is the second largest city in Germany and has a population of about 1.8 million people. It is a port city and located on the river Elbe.)

• die Bevölkerung (population)
• der Hafen (port)
• die Elbe (river Elbe)

Hamburg ist bekannt für seine vielen Touristenattraktionen. Eines der bekanntesten ist der Hamburger Hafen, der einer der größten Häfen Europas ist. Es gibt auch den Fischmarkt, auf dem man frischen Fisch kaufen und lokale Spezialitäten probieren kann.

(Hamburg is known for its many tourist attractions. One of the most famous is the Port of Hamburg, which is one of the largest ports in Europe. There is also the Fish Market, where you can buy fresh fish and try local specialties.)

• die Touristenattraktionen (tourist attractions)
• bekannt (known)
• der Fischmarkt (fish market)
• frisch (fresh)
• lokale Spezialitäten (local specialties)

Außerdem gibt es viele kulturelle Veranstaltungen in Hamburg. Jedes Jahr findet das Hamburger Domfest statt, das größte Volksfest im Norden Deutschlands. Es gibt auch das Internationale Filmfest Hamburg, bei dem Filme aus der ganzen Welt gezeigt werden.

(Additionally, there are many cultural events in Hamburg. Every year, the Hamburg Dom Festival takes place, which is the largest folk festival in northern Germany. There is also the Hamburg International Film Festival, where films from all over the world are shown.)

• kulturelle Veranstaltungen (cultural events)
• das Domfest (folk festival)
• das Internationale Filmfest (international film festival)
• aus der ganzen Welt (from all over the world)

Insgesamt ist Hamburg eine lebendige und vielfältige Stadt, die für jeden etwas zu bieten hat.

(Overall, Hamburg is a vibrant and diverse city that has something to offer for everyone.)

• lebendig (vibrant)
• vielfältig (diverse)
• etwas zu bieten haben (to have something to offer)

My trip (Meine Reise)

Ich bin vor Kurzem mit meiner Familie nach Paris gereist. Wir sind direkt von unserer Stadt aus geflogen und kamen früh am Morgen in Paris an.

(I recently went on a trip to Paris with my family. We took a direct flight from our city and arrived in Paris early in the morning.)

• Vor Kurzem (recently)
• Die Reise (trip)
• Meine Familie (my family)
• Fliegen (to fly)
• Direkt (direct)
• Unsere Stadt (our city)
• Ankommen (to arrive)
• Früh (early)
• Am Morgen (in the morning)

Wir haben in einem Hotel im Herzen der Stadt gewohnt, in der Nähe vieler beliebter Sehenswürdigkeiten. Unser Hotelzimmer hatte eine tolle Aussicht auf den Eiffelturm, der nur einen kurzen Spaziergang entfernt war.

(We stayed in a hotel in the heart of the city, close to many popular tourist attractions. Our hotel room had a great view of the Eiffel Tower, which was just a short walk away.)

• das Hotel (hotel)
• die Stadt (city)
• die Nähe (proximity, closeness)
• die Sehenswürdigkeiten (tourist attractions)
• das Hotelzimmer (hotel room)
• die Aussicht (view)
• der Eiffelturm (Eiffel Tower)
• der Spaziergang (walk)

Während unseres Aufenthalts haben wir viele berühmte Wahrzeichen der Stadt besucht, darunter das Louvre-Museum und die Kathedrale Notre-Dame. Wir haben auch eine Bootsfahrt auf der Seine gemacht, was eine großartige Möglichkeit war, die Stadt aus einer anderen Perspektive zu sehen.

(During our stay, we visited many of the city’s famous landmarks, including the Louvre Museum and Notre-Dame Cathedral. We also went on a boat tour of the Seine River, which was a great way to see the city from a different perspective.)

• der Aufenthalt (stay)
• berühmte Wahrzeichen (famous landmarks)
• das Louvre-Museum (the Louvre Museum)
• die Kathedrale Notre-Dame (Notre-Dame Cathedral)
• die Bootsfahrt (boat tour)
• die Seine (the Seine River)
• aus einer anderen Perspektive (from a different perspective)

Eines der Highlights unserer Reise war das Probieren der köstlichen französischen Küche. Wir haben in vielen verschiedenen Restaurants und Cafés gegessen und alles von Croissants bis Escargots ausprobiert.

(One of the highlights of our trip was trying the delicious French cuisine. We ate at many different restaurants and cafes, and tried everything from croissants to escargots.)

• das Highlight (the highlight)
• die Reise (the trip)
• das Probieren (the trying/tasting)
• die köstliche französische Küche (the delicious French cuisine)
• das Restaurant (the restaurant)
• das Café (the café)
• alles (everything)
• der Croissant (the croissant)
• die Escargots (the escargots (snails))

Insgesamt war unser Trip nach Paris eine wunderbare Erfahrung. Wir haben die schönen Sehenswürdigkeiten, das leckere Essen und die reiche Kultur der Stadt genossen. Es war eine großartige Gelegenheit, Zeit mit meiner Familie zu verbringen und bleibende Erinnerungen zu schaffen.

(Overall, our trip to Paris was a wonderful experience. We enjoyed the beautiful sights, delicious food, and rich culture of the city. It was a great opportunity to spend time with my family and create lasting memories.)

• Insgesamt (Overall)
• Trip (trip)
• Paris (Paris)
• Eine wunderbare Erfahrung (A wonderful experience)
• Wir haben genossen (We enjoyed)
• Die schönen Sehenswürdigkeiten (The beautiful sights)
• Das leckere Essen (The delicious food)
• Die reiche Kultur der Stadt (The rich culture of the city)
• Eine großartige Gelegenheit (A great opportunity)
• Zeit mit meiner Familie zu verbringen (To spend time with my family)
• Bleibende Erinnerungen zu schaffen (To create lasting memories)

Meine Lieblingsessen (My favorite food)

Ich esse gerne viele verschiedene Arten von Essen und habe viele Lieblingsspeisen. Einige meiner Favoriten sind traditionelle deutsche Gerichte wie Schnitzel und Spätzle, Sauerkraut und Bratwurst.

(I like to eat many different types of food and have many favorite dishes. Some of my favorites are traditional German dishes like Schnitzel and Spätzle, Sauerkraut, and Bratwurst.)

• Lieblingsspeisen (favorite dishes)
• traditionelle deutsche Gerichte (traditional German dishes)
• Schnitzel (breaded and fried meat cutlets)
• Spätzle (soft egg noodles)
• Sauerkraut (fermented cabbage)
• Bratwurst (grilled or fried sausage)

Ich mag auch viele internationale Küchen, wie zum Beispiel italienische Pizza und Pasta, thailändisches Curry, indische Masala und japanisches Sushi.

(I also enjoy many international cuisines, such as Italian pizza and pasta, Thai curry, Indian masala, and Japanese sushi.)

• internationale Küchen (international cuisines)

Ein weiteres meiner Lieblingsessen ist mexikanisches Essen wie Tacos, Quesadillas und Guacamole. Die Kombination aus scharfen Gewürzen und frischen Zutaten macht das Essen zu einer Geschmacksexplosion.

(Another one of my favorite foods is Mexican cuisine like tacos, quesadillas, and guacamole. The combination of spicy seasonings and fresh ingredients makes the food a flavor explosion.)

• scharfe Gewürze (spicy seasonings)
• frische Zutaten (fresh ingredients)
• Geschmacksexplosion (flavor explosion)
• mexikanisches Essen (Mexican cuisine)
• Tacos (filled tortillas)
• Quesadillas (stuffed and grilled tortillas)
• Guacamole (dip made from mashed avocado)

Insgesamt genieße ich es, neue Gerichte und Küchen auszuprobieren und verschiedene Aromen und Texturen zu entdecken. Essen ist eine große Leidenschaft von mir und ich liebe es, zu kochen und neue Rezepte zu kreieren.

(Overall, I enjoy trying new dishes and cuisines and discovering different flavors and textures. Food is a big passion of mine, and I love to cook and create new recipes.)

• Aromen und Texturen (flavors and textures)
• Leidenschaft (passion)
• Rezepte (recipes)
• kochen (to cook)
• kreieren (to create)

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Conclusion:

In conclusion, writing essays in German can be a fun and effective way to improve your language skills. The eight essay examples provided in this article (Easy German Essays for Beginners) offer a range of topics that will help you practice your writing skills, expand your vocabulary, and gain confidence in your ability to express yourself in German. So why not try writing one of these essays today and see how much progress you can make in your German language journey?

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German for Beginners: 'Haus und Hof' (House and Home)

• History & Culture
• Pronunciation & Conversation

Because Germany's rate of home ownership is the lowest in Europe, most Germans live in a rented apartment  ( Wohnung ) rather than in their own single-family house ( das Einfamilienhaus ). For various reasons, including high costs, only about 42 percent of German families own the home they live in, compared to a rate of about 70 percent of people in the U.S. and Britain.

Even if they own their home, the typical German family often lives in a condominium ( die Eigentumswohnung ) or row house ( das Reihenhaus ) rather than in a detached single-family house. Despite a high standard of living, the costs of land and home financing in Germany, especially in larger cities, keep the German dream home ( das Traumhaus ) beyond the means of most people.

Housing Vocabulary

Vocabulary related to a German house or apartment and furniture ( die Möbel ) found in a typical home is important for students of the language to learn. Also important is vocabulary related to typical activities likely to occur in a home, such as bathing, sleeping, cooking and watching TV. 

Below is an alphabetical list of the various rooms ( Die Zimmer ) found in a house or flat. Review these words before reading the story, "Dirk's Apartment" below. Note the genders for each room, since you'll need to know that when you start talking about what is "in" each room.

Dirk's Apartment

Unsere Wohnung ist im zweiten Stock eines 7-stöckigen Wohnblocks. Obwohl es einen Aufzug gibt, benutze ich meistens die Treppe, weil es schneller und gesünder ist.

In meiner Familie sind vier Leute: meine Eltern, meine kleine Schwester und ich. Wir haben drei Schlafzimmer, aber nur ein Bad (mit WC).

Das Wohnzimmer und das Esszimmer sind zusammen in einem Raum mit einem kleinen Balkon. Natürlich ist die Küche neben dem Esszimmer. Die Küche haben wir vor einem Monat total renoviert, und meine Mutter ist damit sehr zufrieden.

Der Flur ist im Zentrum der Wohnung. An einem Ende ist die Eingangstür und am anderen gibt es einen kleinen Abstellraum. Wenn man in die Wohnung kommt, sind die Schlafzimmer und ein Arbeitszimmer rechts und das Badezimmer links. Die Tür zum Wohnzimmer ist auch auf der linken Seite.

Im Badezimmer ist ein Waschbecken, die Toilette, eine Badewanne (mit Handdusche) und auch die Waschmaschine. (Meine Mutter hätte gern eine echte Waschküche, aber dafür haben wir keinen Platz.)

Unser Fernseher ist im Wohnzimmer. Dort spielen meine Schwester und ich Videospiele. Mein Vater hat sein Büro mit einem Computer in seinem Arbeitszimmer.

Other Key Terms

Dirk and his family live in a  Wohnung  in a block ( Wohnblock ) or tenement ( Mietshaus ), but there are other kinds of residences . A  Reihenhaus  is a row house or attached house, with each house attached to the other. A duplex is a  Zweifamilienhaus . The German word  Appartement  or  Apartment  is a false cognate that actually means a studio apartment.

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Freier deutscher Aufsatz über mein Haus: mein Haus

Inhaltsverzeichnis:, beschreibe dein haus, du kannst es schaffen, das einfamilienhaus, einfamilienhaus wortschatz, dreizimmerwohnung, worte in der dreizimmerwohnung, unsere ranch, ranch essay vokabular, konjugierte verben, deutsche phrase des tages, danke fürs lesen.

Das bedeutet "Beschreibe dein Haus" und ist ein weiteres häufiges Thema, über das dein Lehrer dich vielleicht gebeten hat zu schreiben.

Hier finden Sie deutsche Aufsätze und was Sie möglicherweise brauchen, wenn Sie mit Ihrem deutschen Aufsatz noch unzufrieden sind und weitere Unterstützung benötigen. In diesem Artikel finden Sie einige fertige kurze Aufsätze. Die Beispiele, die ich Ihnen unten zeige, sind folgendermaßen aufgebaut:

• Zunächst finden Sie ein Beispiel für einen kurzen Aufsatz in deutscher Sprache. Es zeigt Ihnen, wie Sie Ihr Haus oder Ihre Wohnung beschreiben könnten. Da es viele Orte gibt, an denen Sie leben könnten, habe ich einige Beispiele geschrieben, aus denen Sie auswählen können.
• Nach dem deutschen Teil finden Sie einen kursiven Teil, in dem ich Ihnen die englische Übersetzung für den deutschen Text gebe.
• Nach jedem kurzen Aufsatz finden Sie eine Liste von Schlüsselwörtern und konjugierten Verben, die ich für Sie bereitgestellt habe, damit Sie sie nicht in einem Wörterbuch nachschlagen müssen. Mein Ziel ist es, eine zeiteffektive Hilfe für Ihre deutschen Hausaufgaben bereitzustellen.

Jetzt fangen wir an!

Foto von Bongawonga

Nachher: ​​Glückwunsch!

Wenn Sie also in einem Einfamilienhaus wohnen, sehen Sie sich dieses Beispiel an!

Dies bedeutet auf Englisch (Denken Sie daran: Dies sind keine Eins-zu-Eins-Übersetzungen):

Ich wohne in einem Einfamilienhaus. Es besteht aus drei Schlafzimmern, einem Wohnzimmer, einer Küche, einem Esszimmer, einem Computerraum, zwei Badezimmern, einem Gästezimmer und einem Dachboden. Draußen gibt es einen mittelgroßen Garten im hinteren Teil des Hauses, eine Garage an der Seite und einen kleinen Vorgarten mit Rosen und zwei Kastanienbäumen. Das Haus ist auch von einem Holzzaun umgeben. Im hinteren Garten gibt es einige Gartenstühle zum Entspannen, eine Schaukel, eine Rutsche für meine kleine Schwester und einen Schuppen für die Gartengeräte. Unsere Küche hat einen großen Tisch in der Mitte, an dem wir die Mahlzeiten zubereiten oder wo wir Snacks haben. Es hat große Fenster, so dass wir beim Kochen den Blick auf den Garten genießen können. Die Wände des Wohnzimmers sind mit Bücherregalen und Gemälden bedeckt. Es gibt auch ein großes Sofa und einen Sessel neben dem Zeitungsständer. Mein Zimmer ist oben und von meinem Fenster aus,Ich kann die Straße vor dem Haus sehen. Mein Bett ist zwischen dem Fenster und dem Kleiderschrank. Mein Schreibtisch ist ziemlich groß und ich habe meinen eigenen Computer darauf. Meine Wände sind voller Fotos und Poster. Das Zimmer meiner Schwester befindet sich nebenan und das Gästezimmer befindet sich auf der anderen Seite des Korridors. Das Schlafzimmer unserer Eltern befindet sich am anderen Ende des Korridors. Wir haben auch einen Dachboden, der nur zur Aufbewahrung dient und etwas staubig ist.

Das ist eine 2-Zimmer-Wohnung, denn in Deutschland zählen wir das Wohnzimmer und die Schlafzimmer als Zimmer. Alle anderen Zimmer sind extra. Wenn Sie also in einer Wohnung in einem mehrstöckigen Gebäude wohnen, schreiben Sie möglicherweise Folgendes:

Und so würde ich es auf Englisch sagen:

Ich wohne mit meiner Familie in einer Wohnung mit zwei Schlafzimmern im obersten Stock eines mehrstöckigen Gebäudes. Neben den beiden Schlafzimmern haben wir ein kleines Wohnzimmer, eine große Küche mit einer Sitzecke und einem Vogelkäfig, einen langen und schmalen Korridor und ein Badezimmer. Im Badezimmer gibt es ein Waschbecken, eine Badewanne und eine Toilette. Mein Bruder und ich haben ein Schlafzimmer. Wir haben ein Etagenbett und einen Computer zum Teilen. Da wir nicht genug Platz für all unsere Sachen haben, stellen wir einige unserer Spielsachen und Bücher in unseren Keller. Es ist ziemlich groß und manchmal benutzen wir den Aufzug, um dort zu spielen. Dort feiern wir auch unsere Geburtstage. Es ist ein richtiger Partykeller. Meine Eltern haben dort unten sogar eine kleine Küche aufgestellt, obwohl wir dort keinen Wasserhahn haben. Unsere Nachbarn sind manchmal etwas laut, wenn sie in ihrer Wohnung feiern, und wir können nicht gut schlafen, wenn sie es tun. Hinter dem Gebäude,Es gibt einen schönen Spielplatz mit Blumenbeeten. Dort kann ich alle meine Freunde treffen, die im selben Gebäude wohnen. Da unsere Wohnung so hoch ist, ist die Aussicht aus den Fenstern wirklich toll.

Lebst du auf dem Land auf einer Ranch? Überprüfen Sie dies heraus:

Und hier ist meine englische Version:

Ich lebe auf einer Ranch weit weg von der Stadt. Unser Haus ist ziemlich groß mit einer Veranda auf der Vorderseite. Auf der rechten Seite des Hauses befindet sich eine Scheune mit Werkzeugen und Platz für unseren Van. Im Haus haben wir fünf Schlafzimmer, zwei Badezimmer, eine Gästetoilette, ein Wohnzimmer, eine kleine Bibliothek, ein Arbeitszimmer, eine Waschküche, eine große Küche und einen Dachboden zur Aufbewahrung. Wir haben keinen Keller, aber hinter dem Haus haben wir Ställe für unsere Pferde. Links von unserem Haus befindet sich ein kleines Gästehaus für unsere Sommergäste. Kinder können zu uns kommen, um in den Ferien das Reiten zu lernen. Vor dem Gästehaus gibt es einen kleinen Swimmingpool, den wir manchmal während der Schule benutzen. Mein Zimmer befindet sich neben dem Zimmer meines Großvaters, sodass ich ihn manchmal nachts schnarchen hören kann. Ich habe meinen eigenen Fernseher in meinem Zimmer. Der Computer befindet sich in der Studie. Von meinem Fenster,Ich kann die Wiesen mit den Schafen und Kühen sehen.

Das heutige Sprichwort lautet:

Ein Unglück kommt selten allein.. .

Das heißt: Pech kommt selten alleine…

Das englische Äquivalent, das ich gefunden habe, war: Wenn es regnet, gießt es.

Ich würde sagen, dass dieses deutsche Sprichwort eines von denen ist, die jeder, der Deutsch spricht, kennen sollte.

Kommen Sie bald wieder, um weitere Aufsätze zu lesen. Wenn Ihnen dieser Artikel gefallen hat, hinterlassen Sie bitte ein "Gefällt mir" oder einen Kommentar!

Die Wahl des Herausgebers

Unterhaltung, erholung und alltag in poteau nach der staatlichkeit, eine buchbesprechung von every day von david levithan, euphemismen für tod, selbstmord und andere, englische literatur: 15 völlig vergessene kanonische autoren, erwin rommel: schnelle fakten, alltägliche millionäre gegen der millionär von nebenan.

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My House | Mein Haus

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Mein Haus GCSE German, Intermediate & DaF Listening Lesson with Audio, Transcript & Activities

• Read Time: 2minutes

Mein Zuhause – My Home – Mein Haus Intermediate German Listening Practice and Revision Lesson

If you are an intermediate German student looking for some listening practice or a German teacher looking for original German listening practice material, then my listening lesson will certainly help.

Supplement your intermediate German lessons on the topic of ,mein Haus’ or ,mein Zuhause’ with this lesson suitable for A2/B1 level German students, GCSE German students, German Highers students, High School learners or DaF students.  

What is included in this ‘Mein Haus’ listening lesson?

The intermediate level listening lesson on ,Mein Haus’ includes a 300-word transcript, verbatim MP3 audio file and 5 activities testing listening comprehension, vocabulary, pronunciation, speaking and writing skills. The lesson has been made to take a 60-minute lesson, plus 30 minute homework session. Alternatively, it can normally be completed in 90-minutes continuously.

I recommend using the listening lesson to revise the ‘my house’ topic if you have already done some work on rooms in the house, items in the rooms and types of house as consolidation and revision practice at the end of the topic. However, why not use it in the lead up to exams to revise the home topic too?

My German listening practice lesson is ideally a standalone lesson with students working individually to complete the tasks. However, I am sure that they could also work in pairs and small groups if necessary.

The MP3 audio file (2:12 minutes) contains detailed and recyclable information about ‘my house’ and focuses on the following topics:

1. The benefits of having a home 2. Detailed information on where the speaker lived when he grew up 3. Other types of homes in the world

Will My Students Benefit from this Intermediate German Listening Lesson?

I really do hope so and the reasons are below:

1. Firstly, the MP3 audio file is read by a German male native speaker, at a medium speed so it’s perfect for authentic German listening practice. 2. Secondly, it includes many useful phrases and a wide range of vocabulary at a challenging, yet manageable level for intermediate German students on the topic of ‘My House’. 3. Finally, the lesson allows for listening or reading comprehension, topic-related vocabulary and sentence-level practice. It also allows consolidation through speaking and writing practice, where the students can use key-phrases they pick up from the audio to relate to their own homes.

Whilst this intermediate German lesson has been created with a listening practice focus in mind, it can certainly also be used as work for a cover lesson. Additionally, for reading practice on the topic of ‘mein Haus’ too.

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How to Say “My House” in German: A Comprehensive Guide

Greetings! If you’re looking to expand your German vocabulary and learn how to express “my house,” you’ve come to the right place. In this guide, we will explore both the formal and informal ways to say “my house” in German. We’ll also provide you with various tips, examples, and even touch upon regional variations if necessary. Let’s get started!

Table of Contents

Formal Ways to Say “My House”

If you want to express “my house” in a more formal setting, such as addressing strangers, people in positions of authority, or in official correspondence, you can use the following phrases:

1. Mein Haus 2. Das ist mein Haus 3. Es handelt sich um mein Haus

The phrase “mein Haus” is the most commonly used and can be easily remembered. The second and third alternatives are slightly more formal and can convey a professional tone when required.

Informal Ways to Say “My House”

When talking to family, friends, or in casual situations, you can use the following informal phrases to express “my house” in German:

1. Mein Zuhause 2. Mein Heim 3. Das ist mein Haus

“Mein Zuhause” is a versatile and commonly used phrase for an informal setting. “Mein Heim” is a more intimate and cozy alternative to express your home. The phrase “das ist mein Haus” can also be used in an informal context, but it’s less common.

Tips for Using “My House” in German

Consider Regional Variations

German is spoken in several different regions, and there may be variations in vocabulary and dialects. However, when it comes to saying “my house,” the variations are minimal. The phrases mentioned earlier can be understood and used throughout German-speaking regions.

Using Possessive Pronouns

Another way to express ownership of your house is by using possessive pronouns. Here are some examples:

• Das ist meiner (That is mine)
• Dieses Haus gehört mir (This house belongs to me)

Using possessive pronouns can add a personal touch to your speech while expressing ownership.

Expanding Vocabulary: Parts of the House

To enhance your ability to describe your house in more detail, you may find it helpful to learn essential vocabulary related to different parts of the house. Here are some common words:

• Das Wohnzimmer – living room
• Die Küche – kitchen
• Das Schlafzimmer – bedroom
• Das Bad – bathroom
• Der Garten – garden
• Der Keller – basement
• Der Dachboden – attic

By gradually expanding your vocabulary, you’ll be able to have more descriptive conversations about your house.

Let’s now explore some examples of how to use the phrases mentioned earlier to express “my house” in German.

A: Entschuldigen Sie, wo befindet sich der Park? B: Gehen Sie die Straße entlang und biegen Sie rechts am Ende ab. Mein Haus ist das fünfte auf der linken Seite. A: Danke für die Hilfe!

2. Informal:

A: Wollen wir uns bei dir treffen oder bei mir? B: Lass uns bei mir treffen. Mein Zuhause ist gemütlicher. A: Super, dann komm ich zu dir.

These examples demonstrate how “my house” can be seamlessly incorporated into both formal and informal conversations.

With this comprehensive guide, you now have the know-how to confidently express “my house” in German. Remember to practice regularly and gradually expand your vocabulary to become more proficient in describing your living space. Viel Erfolg (good luck)!

Related Guides:

• How to Say “My House Is Your House” in Italian: A Comprehensive Guide
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Kelsey Rose

how to title case study

How to write a case study - all you wanted to know.

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

• Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
• Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
• Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
• Critical case studies explore the causes and effects of a certain case.
• Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

• Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
• Background. Provide background information and the most relevant facts. Isolate the issues.
• Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
• Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
• Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
• Implementation. Explain how to put the specific strategies into action.
• References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

• Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
• Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
• Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
• Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
• Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

• Correctly identify the concepts, theories, and practices in the discipline.
• Identify the relevant theories and principles associated with the particular study.
• Evaluate legal and ethical principles and apply them to your decision-making.
• Recognize the global importance and contribution of your case.
• Construct a coherent summary and explanation of the study.
• Demonstrate analytical and critical-thinking skills.
• Explain the interrelationships between the environment and nature.
• Integrate theory and practice of the discipline within the analysis.

Need Case Study DONE FAST?

Pick a topic, tell us your requirements and get your paper on time.

Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

• Statement of the issue: Alcoholism is a disease rather than a weakness of character.
• Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
• Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
• Hypotheses: Drinking in excess can lead to the use of other drugs.
• Importance of your story: How the information you present can help people with their addictions.
• Background of the story: Include an explanation of why you chose this topic.
• Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
• Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
• Strong argument 2: ex. X amount of people started drinking by their mid-teens.
• Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
• Concluding statement: I have researched if alcoholism is a disease and found out that…
• Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

• Check that you follow the correct case study format, also in regards to text formatting.
• Check that your work is consistent with its referencing and citation style.
• Micro-editing — check for grammar and spelling issues.
• Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

• Overgeneralization – Do not go into further research that deviates from the main problem.
• Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
• Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

• A title that attracts some attention and describes your study
• The title should have the words “case study” in it
• The title should range between 5-9 words in length
• Your name and contact information
• Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

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What Is A Case Study?

How to cite a case study in apa, how to write a case study.

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

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Guidelines to the writing of case studies

Dr. brian budgell.

* Département chiropratique, Université du Québec à Trois-Rivières, 3351, boul des Forges, Trois-Rivières, Qc, Canada G9A 5H7

Dr. Brian Budgell, DC, PhD, JCCA Editorial Board

Case studies are an invaluable record of the clinical practices of a profession. While case studies cannot provide specific guidance for the management of successive patients, they are a record of clinical interactions which help us to frame questions for more rigorously designed clinical studies. Case studies also provide valuable teaching material, demonstrating both classical and unusual presentations which may confront the practitioner. Quite obviously, since the overwhelming majority of clinical interactions occur in the field, not in teaching or research facilities, it falls to the field practitioner to record and pass on their experiences. However, field practitioners generally are not well-practised in writing for publication, and so may hesitate to embark on the task of carrying a case study to publication. These guidelines are intended to assist the relatively novice writer – practitioner or student – in efficiently navigating the relatively easy course to publication of a quality case study. Guidelines are not intended to be proscriptive, and so throughout this document we advise what authors “may” or “should” do, rather than what they “must” do. Authors may decide that the particular circumstances of their case study justify digression from our recommendations.

Additional and useful resources for chiropractic case studies include:

• Waalen JK. Single subject research designs. J Can Chirop Assoc 1991; 35(2):95–97.
• Gleberzon BJ. A peer-reviewer’s plea. J Can Chirop Assoc 2006; 50(2):107.
• Merritt L. Case reports: an important contribution to chiropractic literature. J Can Chiropr Assoc 2007; 51(2):72–74.

Portions of these guidelines were derived from Budgell B. Writing a biomedical research paper. Tokyo: Springer Japan KK, 2008.

General Instructions

This set of guidelines provides both instructions and a template for the writing of case reports for publication. You might want to skip forward and take a quick look at the template now, as we will be using it as the basis for your own case study later on. While the guidelines and template contain much detail, your finished case study should be only 500 to 1,500 words in length. Therefore, you will need to write efficiently and avoid unnecessarily flowery language.

These guidelines for the writing of case studies are designed to be consistent with the “Uniform Requirements for Manuscripts Submitted to Biomedical Journals” referenced elsewhere in the JCCA instructions to authors.

After this brief introduction, the guidelines below will follow the headings of our template. Hence, it is possible to work section by section through the template to quickly produce a first draft of your study. To begin with, however, you must have a clear sense of the value of the study which you wish to describe. Therefore, before beginning to write the study itself, you should gather all of the materials relevant to the case – clinical notes, lab reports, x-rays etc. – and form a clear picture of the story that you wish to share with your profession. At the most superficial level, you may want to ask yourself “What is interesting about this case?” Keep your answer in mind as your write, because sometimes we become lost in our writing and forget the message that we want to convey.

Another important general rule for writing case studies is to stick to the facts. A case study should be a fairly modest description of what actually happened. Speculation about underlying mechanisms of the disease process or treatment should be restrained. Field practitioners and students are seldom well-prepared to discuss physiology or pathology. This is best left to experts in those fields. The thing of greatest value that you can provide to your colleagues is an honest record of clinical events.

Finally, remember that a case study is primarily a chronicle of a patient’s progress, not a story about chiropractic. Editorial or promotional remarks do not belong in a case study, no matter how great our enthusiasm. It is best to simply tell the story and let the outcome speak for itself. With these points in mind, let’s begin the process of writing the case study:

• Title: The title page will contain the full title of the article. Remember that many people may find our article by searching on the internet. They may have to decide, just by looking at the title, whether or not they want to access the full article. A title which is vague or non-specific may not attract their attention. Thus, our title should contain the phrase “case study,” “case report” or “case series” as is appropriate to the contents. The two most common formats of titles are nominal and compound. A nominal title is a single phrase, for example “A case study of hypertension which responded to spinal manipulation.” A compound title consists of two phrases in succession, for example “Response of hypertension to spinal manipulation: a case study.” Keep in mind that titles of articles in leading journals average between 8 and 9 words in length.
• Other contents for the title page should be as in the general JCCA instructions to authors. Remember that for a case study, we would not expect to have more than one or two authors. In order to be listed as an author, a person must have an intellectual stake in the writing – at the very least they must be able to explain and even defend the article. Someone who has only provided technical assistance, as valuable as that may be, may be acknowledged at the end of the article, but would not be listed as an author. Contact information – either home or institutional – should be provided for each author along with the authors’ academic qualifications. If there is more than one author, one author must be identified as the corresponding author – the person whom people should contact if they have questions or comments about the study.
• Key words: Provide key words under which the article will be listed. These are the words which would be used when searching for the article using a search engine such as Medline. When practical, we should choose key words from a standard list of keywords, such as MeSH (Medical subject headings). A copy of MeSH is available in most libraries. If we can’t access a copy and we want to make sure that our keywords are included in the MeSH library, we can visit this address: http://www.ncbi.nlm.nih.gov:80/entrez/meshbrowser.cgi

A narrative abstract consists of a short version of the whole paper. There are no headings within the narrative abstract. The author simply tries to summarize the paper into a story which flows logically.

A structured abstract uses subheadings. Structured abstracts are becoming more popular for basic scientific and clinical studies, since they standardize the abstract and ensure that certain information is included. This is very useful for readers who search for articles on the internet. Often the abstract is displayed by a search engine, and on the basis of the abstract the reader will decide whether or not to download the full article (which may require payment of a fee). With a structured abstract, the reader is more likely to be given the information which they need to decide whether to go on to the full article, and so this style is encouraged. The JCCA recommends the use of structured abstracts for case studies.

Since they are summaries, both narrative and structured abstracts are easier to write once we have finished the rest of the article. We include a template for a structured abstract and encourage authors to make use of it. Our sub-headings will be:

• Introduction: This consists of one or two sentences to describe the context of the case and summarize the entire article.
• Case presentation: Several sentences describe the history and results of any examinations performed. The working diagnosis and management of the case are described.
• Management and Outcome: Simply describe the course of the patient’s complaint. Where possible, make reference to any outcome measures which you used to objectively demonstrate how the patient’s condition evolved through the course of management.
• Discussion: Synthesize the foregoing subsections and explain both correlations and apparent inconsistencies. If appropriate to the case, within one or two sentences describe the lessons to be learned.
• Introduction: At the beginning of these guidelines we suggested that we need to have a clear idea of what is particularly interesting about the case we want to describe. The introduction is where we convey this to the reader. It is useful to begin by placing the study in a historical or social context. If similar cases have been reported previously, we describe them briefly. If there is something especially challenging about the diagnosis or management of the condition that we are describing, now is our chance to bring that out. Each time we refer to a previous study, we cite the reference (usually at the end of the sentence). Our introduction doesn’t need to be more than a few paragraphs long, and our objective is to have the reader understand clearly, but in a general sense, why it is useful for them to be reading about this case.

The next step is to describe the results of our clinical examination. Again, we should write in an efficient narrative style, restricting ourselves to the relevant information. It is not necessary to include every detail in our clinical notes.

If we are using a named orthopedic or neurological test, it is best to both name and describe the test (since some people may know the test by a different name). Also, we should describe the actual results, since not all readers will have the same understanding of what constitutes a “positive” or “negative” result.

X-rays or other images are only helpful if they are clear enough to be easily reproduced and if they are accompanied by a legend. Be sure that any information that might identify a patient is removed before the image is submitted.

At this point, or at the beginning of the next section, we will want to present our working diagnosis or clinical impression of the patient.

It is useful for the reader to know how long the patient was under care and how many times they were treated. Additionally, we should be as specific as possible in describing the treatment that we used. It does not help the reader to simply say that the patient received “chiropractic care.” Exactly what treatment did we use? If we used spinal manipulation, it is best to name the technique, if a common name exists, and also to describe the manipulation. Remember that our case study may be read by people who are not familiar with spinal manipulation, and, even within chiropractic circles, nomenclature for technique is not well standardized.

We may want to include the patient’s own reports of improvement or worsening. However, whenever possible we should try to use a well-validated method of measuring their improvement. For case studies, it may be possible to use data from visual analogue scales (VAS) for pain, or a journal of medication usage.

It is useful to include in this section an indication of how and why treatment finished. Did we decide to terminate care, and if so, why? Did the patient withdraw from care or did we refer them to another practitioner?

• Discussion: In this section we may want to identify any questions that the case raises. It is not our duty to provide a complete physiological explanation for everything that we observed. This is usually impossible. Nor should we feel obligated to list or generate all of the possible hypotheses that might explain the course of the patient’s condition. If there is a well established item of physiology or pathology which illuminates the case, we certainly include it, but remember that we are writing what is primarily a clinical chronicle, not a basic scientific paper. Finally, we summarize the lessons learned from this case.
• Acknowledgments: If someone provided assistance with the preparation of the case study, we thank them briefly. It is neither necessary nor conventional to thank the patient (although we appreciate what they have taught us). It would generally be regarded as excessive and inappropriate to thank others, such as teachers or colleagues who did not directly participate in preparation of the paper.

A popular search engine for English-language references is Medline: http://www.ncbi.nlm.nih.gov/entrez/query.fcgi

• Legends: If we used any tables, figures or photographs, they should be accompanied by a succinct explanation. A good rule for graphs is that they should contain sufficient information to be generally decipherable without reference to a legend.
• Tables, figures and photographs should be included at the end of the manuscript.
• Permissions: If any tables, figures or photographs, or substantial quotations, have been borrowed from other publications, we must include a letter of permission from the publisher. Also, if we use any photographs which might identify a patient, we will need their written permission.

In addition, patient consent to publish the case report is also required.

Running Header:

• Name, academic degrees and affiliation

Name, address and telephone number of corresponding author

Disclaimers

Statement that patient consent was obtained

Sources of financial support, if any

Key words: (limit of five)

Abstract: (maximum of 150 words)

• Case Presentation
• Management and Outcome

Introduction:

Provide a context for the case and describe any similar cases previously reported.

Case Presentation:

• Introductory sentence: e.g. This 25 year old female office worker presented for the treatment of recurrent headaches.
• Describe the essential nature of the complaint, including location, intensity and associated symptoms: e.g. Her headaches are primarily in the suboccipital region, bilaterally but worse on the right. Sometimes there is radiation towards the right temple. She describes the pain as having an intensity of up to 5 out of ten, accompanied by a feeling of tension in the back of the head. When the pain is particularly bad, she feels that her vision is blurred.
• Further development of history including details of time and circumstances of onset, and the evolution of the complaint: e.g. This problem began to develop three years ago when she commenced work as a data entry clerk. Her headaches have increased in frequency in the past year, now occurring three to four days per week.
• Describe relieving and aggravating factors, including responses to other treatment: e.g. The pain seems to be worse towards the end of the work day and is aggravated by stress. Aspirin provides some relieve. She has not sought any other treatment.
• Include other health history, if relevant: e.g. Otherwise the patient reports that she is in good health.
• Include family history, if relevant: e.g. There is no family history of headaches.
• Summarize the results of examination, which might include general observation and postural analysis, orthopedic exam, neurological exam and chiropractic examination (static and motion palpation): e.g. Examination revealed an otherwise fit-looking young woman with slight anterior carriage of the head. Cervical active ranges of motion were full and painless except for some slight restriction of left lateral bending and rotation of the head to the left. These motions were accompanied by discomfort in the right side of the neck. Cervical compression of the neck in the neutral position did not create discomfort. However, compression of the neck in right rotation and extension produced some right suboccipital pain. Cranial nerve examination was normal. Upper limb motor, sensory and reflex functions were normal. With the patient in the supine position, static palpation revealed tender trigger points bilaterally in the cervical musculature and right trapezius. Motion palpation revealed restrictions of right and left rotation in the upper cervical spine, and restriction of left lateral bending in the mid to lower cervical spine. Blood pressure was 110/70. Houle’s test (holding the neck in extension and rotation for 30 seconds) did not produce nystagmus or dizziness. There were no carotid bruits.
• The patient was diagnosed with cervicogenic headache due to chronic postural strain.

Management and Outcome:

• Describe as specifically as possible the treatment provided, including the nature of the treatment, and the frequency and duration of care: e.g. The patient undertook a course of treatment consisting of cervical and upper thoracic spinal manipulation three times per week for two weeks. Manipulation was accompanied by trigger point therapy to the paraspinal muscles and stretching of the upper trapezius. Additionally, advice was provided concerning maintenance of proper posture at work. The patient was also instructed in the use of a cervical pillow.
• If possible, refer to objective measures of the patient’s progress: e.g. The patient maintained a headache diary indicating that she had two headaches during the first week of care, and one headache the following week. Furthermore the intensity of her headaches declined throughout the course of treatment.
• Describe the resolution of care: e.g. Based on the patient’s reported progress during the first two weeks of care, she received an additional two treatments in each of the subsequent two weeks. During the last week of care she experienced no headaches and reported feeling generally more energetic than before commencing care. Following a total of four weeks of care (10 treatments) she was discharged.

Discussion:

Synthesize foregoing sections: e.g. The distinction between migraine and cervicogenic headache is not always clear. However, this case demonstrates several features …

Summarize the case and any lessons learned: e.g. This case demonstrates a classical presentation of cervicogenic headache which resolved quickly with a course of spinal manipulation, supportive soft-tissue therapy and postural advice.

References: (using Vancouver style) e.g.

1 Terret AGJ. Vertebrogenic hearing deficit, the spine and spinal manipulation therapy: a search to validate the DD Palmer/Harvey Lillard experience. Chiropr J Aust 2002; 32:14–26.

Legends: (tables, figures or images are numbered according to the order in which they appear in the text.) e.g.

Figure 1: Intensity of headaches as recorded on a visual analogue scale (vertical axis) versus time (horizontal axis) during the four weeks that the patient was under care. Treatment was given on days 1, 3, 5, 8, 10, 12, 15, 18, 22 and 25. Headache frequency and intensity is seen to fall over time.

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How to Make a Research Paper Title with Examples

What is a research paper title and why does it matter?

A research paper title summarizes the aim and purpose of your research study. Making a title for your research is one of the most important decisions when writing an article to publish in journals. The research title is the first thing that journal editors and reviewers see when they look at your paper and the only piece of information that fellow researchers will see in a database or search engine query. Good titles that are concise and contain all the relevant terms have been shown to increase citation counts and Altmetric scores .

Therefore, when you title research work, make sure it captures all of the relevant aspects of your study, including the specific topic and problem being investigated. It also should present these elements in a way that is accessible and will captivate readers. Follow these steps to learn how to make a good research title for your work.

How to Make a Research Paper Title in 5 Steps

You might wonder how you are supposed to pick a title from all the content that your manuscript contains—how are you supposed to choose? What will make your research paper title come up in search engines and what will make the people in your field read it? 

In a nutshell, your research title should accurately capture what you have done, it should sound interesting to the people who work on the same or a similar topic, and it should contain the important title keywords that other researchers use when looking for literature in databases. To make the title writing process as simple as possible, we have broken it down into 5 simple steps.

Step 1: Answer some key questions about your research paper

What does your paper seek to answer and what does it accomplish? Try to answer these questions as briefly as possible. You can create these questions by going through each section of your paper and finding the MOST relevant information to make a research title.

Step 2: Identify research study keywords

Now that you have answers to your research questions, find the most important parts of these responses and make these your study keywords. Note that you should only choose the most important terms for your keywords–journals usually request anywhere from 3 to 8 keywords maximum.

Step 3: Research title writing: use these keywords

“We employed a case study of 60 liver transplant patients around the US aged 20-50 years to assess how waiting list volume affects the outcomes of liver transplantation in patients; results indicate a positive correlation between increased waiting list volume and negative prognosis after the transplant procedure.”

The sentence above is clearly much too long for a research paper title. This is why you will trim and polish your title in the next two steps.

Step 4: Create a working research paper title

To create a working title, remove elements that make it a complete “sentence” but keep everything that is important to what the study is about. Delete all unnecessary and redundant words that are not central to the study or that researchers would most likely not use in a database search.

“ We employed a case study of 60 liver transplant patients around the US aged 20-50 years to assess how the waiting list volume affects the outcome of liver transplantation in patients ; results indicate a positive correlation between increased waiting list volume and a negative prognosis after transplant procedure ”

Now shift some words around for proper syntax and rephrase it a bit to shorten the length and make it leaner and more natural. What you are left with is:

“A case study of 60 liver transplant patients around the US aged 20-50 years assessing the impact of waiting list volume on outcome of transplantation and showing a positive correlation between increased waiting list volume and a negative prognosis” (Word Count: 38)

This text is getting closer to what we want in a research title, which is just the most important information. But note that the word count for this working title is still 38 words, whereas the average length of published journal article titles is 16 words or fewer. Therefore, we should eliminate some words and phrases that are not essential to this title.

Step 5: Remove any nonessential words and phrases from your title

Because the number of patients studied and the exact outcome are not the most essential parts of this paper, remove these elements first:

 “A case study of 60 liver transplant patients around the US aged 20-50 years assessing the impact of waiting list volume on outcomes of transplantation and showing a positive correlation between increased waiting list volume and a negative prognosis” (Word Count: 19)

In addition, the methods used in a study are not usually the most searched-for keywords in databases and represent additional details that you may want to remove to make your title leaner. So what is left is:

“Assessing the impact of waiting list volume on outcome and prognosis in liver transplantation patients” (Word Count: 15)

In this final version of the title, one can immediately recognize the subject and what objectives the study aims to achieve. Note that the most important terms appear at the beginning and end of the title: “Assessing,” which is the main action of the study, is placed at the beginning; and “liver transplantation patients,” the specific subject of the study, is placed at the end.

This will aid significantly in your research paper title being found in search engines and database queries, which means that a lot more researchers will be able to locate your article once it is published. In fact, a 2014 review of more than 150,000 papers submitted to the UK’s Research Excellence Framework (REF) database found the style of a paper’s title impacted the number of citations it would typically receive. In most disciplines, articles with shorter, more concise titles yielded more citations.

Adding a Research Paper Subtitle

If your title might require a subtitle to provide more immediate details about your methodology or sample, you can do this by adding this information after a colon:

“ : a case study of US adult patients ages 20-25”

If we abide strictly by our word count rule this may not be necessary or recommended. But every journal has its own standard formatting and style guidelines for research paper titles, so it is a good idea to be aware of the specific journal author instructions , not just when you write the manuscript but also to decide how to create a good title for it.

Research Paper Title Examples

The title examples in the following table illustrate how a title can be interesting but incomplete, complete by uninteresting, complete and interesting but too informal in tone, or some other combination of these. A good research paper title should meet all the requirements in the four columns below.

Tips on Formulating a Good Research Paper Title

In addition to the steps given above, there are a few other important things you want to keep in mind when it comes to how to write a research paper title, regarding formatting, word count, and content:

• Write the title after you’ve written your paper and abstract
• Include all of the essential terms in your paper
• Keep it short and to the point (~16 words or fewer)
• Avoid unnecessary jargon and abbreviations
• Use keywords that capture the content of your paper
• Never include a period at the end—your title is NOT a sentence

Research Paper Writing Resources

We hope this article has been helpful in teaching you how to craft your research paper title. But you might still want to dig deeper into different journal title formats and categories that might be more suitable for specific article types or need help with writing a cover letter for your manuscript submission.

In addition to getting English proofreading services , including paper editing services , before submission to journals, be sure to visit our academic resources papers. Here you can find dozens of articles on manuscript writing, from drafting an outline to finding a target journal to submit to.

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• Writing a case report...

Writing a case report in 10 steps

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• Peer review
• Victoria Stokes , foundation year 2 doctor, trauma and orthopaedics, Basildon Hospital ,
• Caroline Fertleman , paediatrics consultant, The Whittington Hospital NHS Trust
• victoria.stokes1{at}nhs.net

Victoria Stokes and Caroline Fertleman explain how to turn an interesting case or unusual presentation into an educational report

It is common practice in medicine that when we come across an interesting case with an unusual presentation or a surprise twist, we must tell the rest of the medical world. This is how we continue our lifelong learning and aid faster diagnosis and treatment for patients.

It usually falls to the junior to write up the case, so here are a few simple tips to get you started.

First steps

Begin by sitting down with your medical team to discuss the interesting aspects of the case and the learning points to highlight. Ideally, a registrar or middle grade will mentor you and give you guidance. Another junior doctor or medical student may also be keen to be involved. Allocate jobs to split the workload, set a deadline and work timeframe, and discuss the order in which the authors will be listed. All listed authors should contribute substantially, with the person doing most of the work put first and the guarantor (usually the most senior team member) at the end.

Getting consent

Gain permission and written consent to write up the case from the patient or parents, if your patient is a child, and keep a copy because you will need it later for submission to journals.

Information gathering

Gather all the information from the medical notes and the hospital’s electronic systems, including copies of blood results and imaging, as medical notes often disappear when the patient is discharged and are notoriously difficult to find again. Remember to anonymise the data according to your local hospital policy.

Write up the case emphasising the interesting points of the presentation, investigations leading to diagnosis, and management of the disease/pathology. Get input on the case from all members of the team, highlighting their involvement. Also include the prognosis of the patient, if known, as the reader will want to know the outcome.

Coming up with a title

Discuss a title with your supervisor and other members of the team, as this provides the focus for your article. The title should be concise and interesting but should also enable people to find it in medical literature search engines. Also think about how you will present your case study—for example, a poster presentation or scientific paper—and consider potential journals or conferences, as you may need to write in a particular style or format.

Background research

Research the disease/pathology that is the focus of your article and write a background paragraph or two, highlighting the relevance of your case report in relation to this. If you are struggling, seek the opinion of a specialist who may know of relevant articles or texts. Another good resource is your hospital library, where staff are often more than happy to help with literature searches.

How your case is different

Move on to explore how the case presented differently to the admitting team. Alternatively, if your report is focused on management, explore the difficulties the team came across and alternative options for treatment.

Finish by explaining why your case report adds to the medical literature and highlight any learning points.

Writing an abstract

The abstract should be no longer than 100-200 words and should highlight all your key points concisely. This can be harder than writing the full article and needs special care as it will be used to judge whether your case is accepted for presentation or publication.

Discuss with your supervisor or team about options for presenting or publishing your case report. At the very least, you should present your article locally within a departmental or team meeting or at a hospital grand round. Well done!

Competing interests: We have read and understood BMJ’s policy on declaration of interests and declare that we have no competing interests.

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Case Study Title Needs to Be Results-Oriented and Grab Attention

A case study title is not clickbait.

Updated August 2024: Potential customers won’t click on case studies with clever or click-bait titles. Prospects and leads will click on a story with a case study title that is results-oriented and believable.

Even if your prospect is on your website and interested in how your solution has helped others, you still need to convince them to click to read a case study.

Your case study title has to grab your prospect’s or lead’s attention and draw them into reading the entire case study. In fact, 80% of people will read a headline  when they come across it, but only 20% will read the content that comes with it.

What does this mean for you? Your case study title needs to resonate. Do this by providing results-oriented information your audience cares about.

Here’s what we’re going to cover in this post:

• 3 elements your case study title must contain
• Simple and straightforward case study titles
• Case study title-subtitle combo

Make sure your case study title resonates

• Role of keywords in case study titles

Using metrics in case study titles

• Common mistakes to avoid
• Best practices for case study titles for different industries
• A/B testing your titles

This is the second post in a 9-part series on how to write a B2B case study .

Make sure your case study title includes these 3 elements

1. name of the customer.

Who is the case study about? An anonymous case study will not inspire trust in your organization—there are just too many fake or invented case studies out there. Use the customer’s name in the case study title or, if they’re not well-known, indicate what industry they’re in and make sure the business name is right at the top of the main write-up.

2. Product or service the customer used

Let readers know if the case study is relevant for them. Does the case study discuss a challenge they’re facing or a use case that is top of mind? Is this the service they’re looking for, too?

3. Main benefit or result

Use a hard number if possible. If you don’t have a killer case study metric to put in the title, describe a specific result. Show off! Make an impression.

Case study title needs to be simple and straightforward

Here are 2 examples of simple, straightforward and effective case study titles:

In both cases, the title includes all 3 elements—the name of the customer, the service used and the key result backed by statistics—with no wasted words.

Case study title-subhead combo

Sometimes, a good title-subhead combo is the way to go:

The case study title tells you what happened—fashion revolution. The subhead lays out the details of what main benefit was achieved and how. In this example, the subhead is stronger than the title because of the metric.

Don’t do this in your case study title

Of course, not everyone gets it right. Take a look at this title:

The title is essentially the customer name—that’s not enough information to grab a reader.

Do this with your case study title instead

The title does, however, link to a PDF with another, much improved, title:

Even that could be improved by using a specific benefit or result in place of the vague phrase “new heights.”

If your title doesn’t work, you’ll lose your readers (and potential customers). Take time to craft a title with both impact and key information, though, and you’ll be well on the way to a successful conversion.

Get further inspiration for your case studies by checking out our critique of 3 case study samples from GitLab, Sendoso and Front.

The role of keywords in case study titles

Case studies are not typically an SEO play, but it never hurts to lightly optimize your case studies for keywords that naturally come up in the stories.

While incorporating keywords is important for SEO, it’s crucial to maintain readability. This applies to case study titles as well. If you do include keywords in your case study title, the title needs to remain clear, concise and easily understood by your target audience.

Incorporating specific metrics in your case study titles can significantly increase their impact. For instance, instead of saying “Company X Improved Efficiency”, you could say “Company X Reduced Processing Time by 40%”. By presenting quantifiable results in your titles, you’re helping potential clients see the concrete benefits of your solution.

Common mistakes to avoid in case study titles

When crafting case study titles, avoid being vague or using jargon that your audience might not understand. The titles you use should clearly communicate the value and results companies can expect to achieve.

Best practices for case study titles in different industries

B2b case study title examples.

When crafting B2B case study titles, focus on specific, measurable outcomes. For example: “Company X Increases Lead Generation by 150% with Company Y Solution” or “How Firm Y Reduced Operational Costs by 30% Using Company Y Platform”.

SaaS case study title examples

For SaaS case studies, emphasize scalability and efficiency. Consider titles like: “Startup Z Scales Customer Support 5x Without Increasing Headcount” or “Company A Automates 70% of Workflow with Company B SaaS Solution”.

E-commerce case study title examples

E-commerce case study titles should highlight revenue growth or improved customer experience. Examples include: “Online Retailer B Boosts Conversion Rates by 40% with Our AI-Powered Recommendations” or “How Fashion Brand C Reduced Cart Abandonment by 25% Using Our Checkout Optimization Tool”.

A/B testing your case study titles

To ensure your case study titles are effective, consider A/B testing different versions. Track metrics such as click-through rates, time spent on page and conversion rates. Treating your case study titles as valuable assets can lead to better performance and engagement.

Need a hand writing your case studies?

We’ve got you covered. We write done-for-you case studies for leading B2B SaaS companies like Okta, LeanData and WalkMe. Check out our case study writing service .

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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How to Write a Case Study: A Step-by-Step Guide (+ Examples)

by Todd Brehe

on Jan 3, 2024

If you want to learn how to write a case study that engages prospective clients, demonstrates that you can solve real business problems, and showcases the results you deliver, this guide will help.

We’ll give you a proven template to follow, show you how to conduct an engaging interview, and give you several examples and tips for best practices.

Let’s start with the basics.

What is a Case Study?

A business case study is simply a story about how you successfully delivered a solution to your client.

Case studies start with background information about the customer, describe problems they were facing, present the solutions you developed, and explain how those solutions positively impacted the customer’s business.

Do Marketing Case Studies Really Work?

Absolutely. A well-written case study puts prospective clients into the shoes of your paying clients, encouraging them to engage with you. Plus, they:

• Get shared “behind the lines” with decision makers you may not know;
• Leverage the power of “social proof” to encourage a prospective client to take a chance with your company;
• Build trust and foster likeability;
• Lessen the perceived risk of doing business with you and offer proof that your business can deliver results;
• Help prospects become aware of unrecognized problems;
• Show prospects experiencing similar problems that possible solutions are available (and you can provide said solutions);
• Make it easier for your target audience to find you when using Google and other search engines.

Case studies serve your clients too. For example, they can generate positive publicity and highlight the accomplishments of line staff to the management team. Your company might even throw in a new product/service discount, or a gift as an added bonus.

But don’t just take my word for it. Let’s look at a few statistics and success stories:

5 Winning Case Study Examples to Model

Before we get into the nuts and bolts of how to write a case study, let’s go over a few examples of what an excellent one looks like.

The five case studies listed below are well-written, well-designed, and incorporate a time-tested structure.

1. Lane Terralever and Pinnacle at Promontory

This case study example  from Lane Terralever  incorporates images to support the content and effectively uses subheadings to make the piece scannable.

2. WalkMe Mobile and Hulyo

This case study  from WalkMe Mobile  leads with an engaging headline and the three most important results the client was able to generate.

In the first paragraph, the writer expands the list of accomplishments encouraging readers to learn more.

3. CurationSuite Listening Engine

This is an example of a well-designed printable case study . The client, specific problem, and solution are called out in the left column and summarized succinctly.

4. Brain Traffic and ASAE

This long format case study (6 pages) from Brain Traffic  summarizes the challenges, solutions, and results prominently in the left column. It uses testimonials and headshots of the case study participants very effectively.

5. Adobe and Home Depot

This case study  from Adobe and Home Depot  is a great example of combining video, attention-getting graphics, and long form writing. It also uses testimonials and headshots well.

Now that we’ve gone over the basics and showed a few great case study examples you can use as inspiration, let’s roll up our sleeves and get to work.

A Case Study Structure That Pros Use

Let’s break down the structure of a compelling case study:

Choose Your Case Study Format

In this guide, we focus on written case studies. They’re affordable to create, and they have a proven track record. However, written case studies are just one of four case study formats to consider:

• Infographic

If you have the resources, video (like the Adobe and Home Depot example above) and podcast case studies can be very compelling. Hearing a client discuss in his or her own words how your company helped is an effective content marketing strategy

Infographic case studies are usually one-page images that summarize the challenge, proposed solution, and results. They tend to work well on social media.

Follow a Tried-and-True Case Study Template

The success story structure we’re using incorporates a “narrative” or “story arc” designed to suck readers in and captivate their interest.

Note:  I recommend creating a blog post or landing page on your website that includes the text from your case study, along with a downloadable PDF. Doing so helps people find your content when they perform Google and other web searches.

There are a few simple SEO strategies that you can apply to your blog post that will optimize your chances of being found. I’ll include those tips below.

Craft a Compelling Headline

The headline should capture your audience’s attention quickly. Include the most important result you achieved, the client’s name, and your company’s name. Create several examples, mull them over a bit, then pick the best one. And, yes, this means writing the headline is done at the very end.

SEO  Tip:  Let’s say your firm provided “video editing services” and you want to target this primary keyword. Include it, your company name, and your client’s name in the case study title.

Write the Executive Summary

This is a mini-narrative using an abbreviated version of the Challenge + Solution + Results model (3-4 short paragraphs). Write this after you complete the case study.

SEO  Tip:  Include your primary keyword in the first paragraph of the Executive Summary.

Provide the Client’s Background

Introduce your client to the reader and create context for the story.

List the Customer’s Challenges and Problems

Vividly describe the situation and problems the customer was dealing with, before working with you.

SEO  Tip:  To rank on page one of Google for our target keyword, review the questions listed in the “People also ask” section at the top of Google’s search results. If you can include some of these questions and their answers into your case study, do so. Just make sure they fit with the flow of your narrative.

Detail Your Solutions

Explain the product or service your company provided, and spell out how it alleviated the client’s problems. Recap how the solution was delivered and implemented. Describe any training needed and the customer’s work effort.

Show Your Results

Detail what you accomplished for the customer and the impact your product/service made. Objective, measurable results that resonate with your target audience are best.

List Future Plans

Share how your client might work with your company in the future.

Give a Call-to-Action

Clearly detail what you want the reader to do at the end of your case study.

Talk About You

Include a “press release-like” description of your client’s organization, with a link to their website. For your printable document, add an “About” section with your contact information.

And that’s it. That’s the basic structure of any good case study.

Now, let’s go over how to get the information you’ll use in your case study.

How to Conduct an Engaging Case Study Interview

One of the best parts of creating a case study is talking with your client about the experience. This is a fun and productive way to learn what your company did well, and what it can improve on, directly from your customer’s perspective.

Here are some suggestions for conducting great case study interviews:

When Choosing a Case Study Subject, Pick a Raving Fan

Your sales and marketing team should know which clients are vocal advocates willing to talk about their experiences. Your customer service and technical support teams should be able to contribute suggestions.

Clients who are experts with your product/service make solid case study candidates. If you sponsor an online community, look for product champions who post consistently and help others.

When selecting a candidate, think about customer stories that would appeal to your target audience. For example, let’s say your sales team is consistently bumping into prospects who are excited about your solution, but are slow to pull the trigger and do business with you.

In this instance, finding a client who felt the same way, but overcame their reluctance and contracted with you anyway, would be a compelling story to capture and share.

Prepping for the Interview

If you’ve ever seen an Oprah interview, you’ve seen a master who can get almost anyone to open up and talk. Part of the reason is that she and her team are disciplined about planning.

Before conducting a case study interview, talk to your own team about the following:

• What’s unique about the client (location, size, industry, etc.) that will resonate with our prospects?
• Why did the customer select us?
• How did we help the client?
• What’s unique about this customer’s experience?
• What problems did we solve?
• Were any measurable, objective results generated?
• What do we want readers to do after reading this case study analysis?

Pro Tip:  Tee up your client. Send them the questions in advance.

Providing questions to clients before the interview helps them prepare, gather input from other colleagues if needed, and feel more comfortable because they know what to expect.

In a moment, I’ll give you an exhaustive list of interview questions. But don’t send them all. Instead, pare the list down to one or two questions in each section and personalize them for your customer.

Nailing the Client Interview

Decide how you’ll conduct the interview. Will you call the client, use Skype or Facetime, or meet in person? Whatever mode you choose, plan the process in advance.

Make sure you record the conversation. It’s tough to lead an interview, listen to your contact’s responses, keep the conversation flowing, write notes, and capture all that the person is saying.

A recording will make it easier to write the client’s story later. It’s also useful for other departments in your company (management, sales, development, etc.) to hear real customer feedback.

Use open-ended questions that spur your contact to talk and share. Here are some real-life examples:

• Recap the purpose of the call. Confirm how much time your contact has to talk (30-45 minutes is preferable).
• Confirm the company’s location, number of employees, years in business, industry, etc.
• What’s the contact’s background, title, time with the company, primary responsibilities, and so on?

Initial Challenges

• Describe the situation at your company before engaging with us?
• What were the initial problems you wanted to solve?
• What was the impact of those problems?
• When did you realize you had to take some action?
• What solutions did you try?
• What solutions did you implement?
• What process did you go through to make a purchase?
• How did the implementation go?
• How would you describe the work effort required of your team?
• If training was involved, how did that go?

Results, Improvements, Progress

• When did you start seeing improvements?
• What were the most valuable results?
• What did your team like best about working with us?
• Would you recommend our solution/company? Why?

Future Plans

• How do you see our companies working together in the future?

Honest Feedback

• Our company is very focused on continual improvement. What could we have done differently to make this an even better experience?
• What would you like us to add or change in our product/service?

During the interview, use your contact’s responses to guide the conversation.

Once the interview is complete, it’s time to write your case study.

How to Write a Case Study… Effortlessly

Case study writing is not nearly as difficult as many people make it out to be. And you don’t have to be Stephen King to do professional work. Here are a few tips:

• Use the case study structure that we outlined earlier, but write these sections first: company background, challenges, solutions, and results.
• Write the headline, executive summary, future plans, and call-to-action (CTA) last.
• In each section, include as much content from your interview as you can. Don’t worry about editing at this point
• Tell the story by discussing their trials and tribulations.
• Stay focused on the client and the results they achieved.
• Make their organization and employees shine.
• When including information about your company, frame your efforts in a supporting role.

Also, make sure to do the following:

Add Testimonials, Quotes, and Visuals

The more you can use your contact’s words to describe the engagement, the better. Weave direct quotes throughout your narrative.

Strive to be conversational when you’re writing case studies, as if you’re talking to a peer.

Include images in your case study that visually represent the content and break up the text. Photos of the company, your contact, and other employees are ideal.

If you need to incorporate stock photos, here are three resources:

• Deposit p hotos

And if you need more, check out Smart Blogger’s excellent resource: 17 Sites with High-Quality, Royalty-Free Stock Photos .

Proofread and Tighten Your Writing

Make sure there are no grammar, spelling, or punctuation errors. If you need help, consider using a grammar checker tool like Grammarly .

My high school English teacher’s mantra was “tighten your writing.” She taught that impactful writing is concise and free of weak, unnecessary words . This takes effort and discipline, but will make your writing stronger.

Also, keep in mind that we live in an attention-diverted society. Before your audience will dive in and read each paragraph, they’ll first scan your work.  Use subheadings  to summarize information, convey meaning quickly, and pull the reader in.

Be Sure to Use Best Practices

Consider applying the following best practices to your case study:

• Stay laser-focused on your client and the results they were able to achieve.
• Even if your audience is technical, minimize the use of industry jargon . If you use acronyms, explain them.
• Leave out the selling and advertising.
• Don’t write like a Shakespearean wannabe. Write how people speak. Write to be understood.
• Clear and concise writing is not only more understandable, it inspires trust. Don’t ramble.
• Weave your paragraphs together so that each sentence is dependent on the one before and after it.
• Include a specific case study call-to-action (CTA).
• A recommended case study length is 2-4 pages.
• Commit to building a library of case studies.

Get Client Approval

After you have a final draft, send it to the client for review and approval. Incorporate any edits they suggest.

Use or modify the following “Consent to Publish” form to get the client’s written sign-off:

Consent to Publish

Case Study  Title:

I hereby confirm that I have reviewed the case study listed above and on behalf of the [Company Name], I provide full permission for the work to be published, in whole or in part, for the life of the work, in all languages and all formats by [Company publishing the case study].

By signing this form, I affirm that I am authorized to grant full permission.

Company Name:

E-mail Address:

Common Case Study Questions (& Answers)

We’ll wrap things up with a quick Q&A. If you have a question I didn’t answer, be sure to leave it in a blog comment below.

Should I worry about print versions of my case studies?

Absolutely.

As we saw in the CurationSuite  and Brain Traffic  examples earlier, case studies get downloaded, printed, and shared. Prospects can and will judge your book by its cover.

So, make sure your printed case study is eye-catching and professionally designed. Hire a designer  if necessary.

Why are good case studies so effective?

Case studies work because people trust them.

They’re not ads, they’re not press releases, and they’re not about how stellar your company is.

Plus, everyone likes spellbinding stories with a hero [your client], a conflict [challenges], and a riveting resolution [best solution and results].

How do I promote my case study?

After you’ve written your case study and received the client’s approval to use it, you’ll want to get it in front of as many eyes as possible.

Try the following:

• Make sure your case studies can be easily found on your company’s homepage.
• Tweet and share the case study on your various social media accounts.
• Have your sales team use the case study as a reason to call on potential customers. For example: “Hi [prospect], we just published a case study on Company A. They were facing some of the same challenges I believe your firm is dealing with. I’m going to e-mail you a copy. Let me know what you think.”
• Distribute printed copies at trade shows, seminars, or during sales presentations.
• If you’re bidding on a job and have to submit a quote or a Request for Proposal (RFP), include relevant case studies as supporting documents.

Ready to Write a Case Study That Converts?

If you want to stand out and you want to win business, case studies should be an integral part of your sales and marketing efforts.

Hopefully, this guide answered some of your questions and laid out a path that will make it faster and easier for your team to create professional, sales-generating content.

Now it’s time to take action and get started. Gather your staff, select a client, and ask a contact to participate. Plan your interview and lead an engaging conversation. Write up your client’s story, make them shine, and then share it.

Get better at the case study process by doing it more frequently. Challenge yourself to write at least one case study every two months.

As you do, you’ll be building a valuable repository of meaningful, powerful content. These success stories will serve your business in countless ways, and for years to come.

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Organizing Your Social Sciences Research Assignments

• Annotated Bibliography
• Analyzing a Scholarly Journal Article
• Group Presentations
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• Types of Structured Group Activities
• Group Project Survival Skills
• Leading a Class Discussion
• Multiple Book Review Essay
• Reviewing Collected Works
• Writing a Case Analysis Paper
• Writing a Case Study
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Reflective Paper
• Writing a Research Proposal
• Generative AI and Writing
• Acknowledgments

A case study research paper examines a person, place, event, condition, phenomenon, or other type of subject of analysis in order to extrapolate  key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.

Case Studies. Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.

How to Approach Writing a Case Study Research Paper

General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in the Organizing Your Social Sciences Research Paper writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a case study design.

However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:

• The case represents an unusual or atypical example of a research problem that requires more in-depth analysis? Cases often represent a topic that rests on the fringes of prior investigations because the case may provide new ways of understanding the research problem. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East. Doing so may reveal important new insights into recommending how governments in other predominantly Muslim nations can formulate policies that support improved access to education for girls.
• The case provides important insight or illuminate a previously hidden problem? In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice. For example, anecdotal evidence may suggest drug use among homeless veterans is related to their patterns of travel throughout the day. Assuming prior studies have not looked at individual travel choices as a way to study access to illicit drug use, a case study that observes a homeless veteran could reveal how issues of personal mobility choices facilitate regular access to illicit drugs. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based.
• The case challenges and offers a counter-point to prevailing assumptions? Over time, research on any given topic can fall into a trap of developing assumptions based on outdated studies that are still applied to new or changing conditions or the idea that something should simply be accepted as "common sense," even though the issue has not been thoroughly tested in current practice. A case study analysis may offer an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. Your case could challenge this assumption by applying an innovative theoretical framework [perhaps borrowed from another discipline] to explore whether this approach offers new ways of understanding the research problem. Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature.
• The case provides an opportunity to pursue action leading to the resolution of a problem? Another way to think about choosing a case to study is to consider how the results from investigating a particular case may result in findings that reveal ways in which to resolve an existing or emerging problem. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future. In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings so as to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night.
• The case offers a new direction in future research? A case study can be used as a tool for an exploratory investigation that highlights the need for further research about the problem. A case can be used when there are few studies that help predict an outcome or that establish a clear understanding about how best to proceed in addressing a problem. For example, after conducting a thorough literature review [very important!], you discover that little research exists showing the ways in which women contribute to promoting water conservation in rural communities of east central Africa. A case study of how women contribute to saving water in a rural village of Uganda can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community. This example of a case study could also point to the need for scholars to build new theoretical frameworks around the topic [e.g., applying feminist theories of work and family to the issue of water conservation].

Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.

Structure and Writing Style

The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work.

In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.

I.  Introduction

As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:

• What is being studied? Describe the research problem and describe the subject of analysis [the case] you have chosen to address the problem. Explain how they are linked and what elements of the case will help to expand knowledge and understanding about the problem.
• Why is this topic important to investigate? Describe the significance of the research problem and state why a case study design and the subject of analysis that the paper is designed around is appropriate in addressing the problem.
• What did we know about this topic before I did this study? Provide background that helps lead the reader into the more in-depth literature review to follow. If applicable, summarize prior case study research applied to the research problem and why it fails to adequately address the problem. Describe why your case will be useful. If no prior case studies have been used to address the research problem, explain why you have selected this subject of analysis.
• How will this study advance new knowledge or new ways of understanding? Explain why your case study will be suitable in helping to expand knowledge and understanding about the research problem.

Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.

II.  Literature Review

The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and  enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:

• Place relevant works in the context of their contribution to understanding the case study being investigated . This would involve summarizing studies that have used a similar subject of analysis to investigate the research problem. If there is literature using the same or a very similar case to study, you need to explain why duplicating past research is important [e.g., conditions have changed; prior studies were conducted long ago, etc.].
• Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable . Your literature review should include a description of any works that support using the case to investigate the research problem and the underlying research questions.
• Identify new ways to interpret prior research using the case study . If applicable, review any research that has examined the research problem using a different research design. Explain how your use of a case study design may reveal new knowledge or a new perspective or that can redirect research in an important new direction.
• Resolve conflicts amongst seemingly contradictory previous studies . This refers to synthesizing any literature that points to unresolved issues of concern about the research problem and describing how the subject of analysis that forms the case study can help resolve these existing contradictions.
• Point the way in fulfilling a need for additional research . Your review should examine any literature that lays a foundation for understanding why your case study design and the subject of analysis around which you have designed your study may reveal a new way of approaching the research problem or offer a perspective that points to the need for additional research.
• Expose any gaps that exist in the literature that the case study could help to fill . Summarize any literature that not only shows how your subject of analysis contributes to understanding the research problem, but how your case contributes to a new way of understanding the problem that prior research has failed to do.
• Locate your own research within the context of existing literature [very important!] . Collectively, your literature review should always place your case study within the larger domain of prior research about the problem. The overarching purpose of reviewing pertinent literature in a case study paper is to demonstrate that you have thoroughly identified and synthesized prior studies in relation to explaining the relevance of the case in addressing the research problem.

III.  Method

In this section, you explain why you selected a particular case [i.e., subject of analysis] and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that constitutes your case study.

If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; and, c) what were the consequences of the event in relation to the research problem.

If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experiences they have had that provide an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of their experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using them as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem [e.g., why is one politician in a particular local election used to show an increase in voter turnout from any other candidate running in the election]. Note that these issues apply to a specific group of people used as a case study unit of analysis [e.g., a classroom of students].

If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, historical, cultural, economic, political], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, explain why you are studying Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research suggests Echo Park has more homeless veterans].

If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut off? How might knowing the suppliers of these trucks reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.

NOTE:   The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should clearly support investigation of the research problem and linked to key findings from your literature review. Be sure to cite any studies that helped you determine that the case you chose was appropriate for examining the problem.

IV.  Discussion

The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your analysis of the case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is common to combine a description of the results with the discussion about their implications. The objectives of your discussion section should include the following:

Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.

Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.

Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.

Consider Alternative Explanations of the Findings Remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations revealed by the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research if that is how the findings can be interpreted from your case.

Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .

Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.

V.  Conclusion

As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and any need for further research.

The function of your paper's conclusion is to: 1) reiterate the main argument supported by the findings from your case study; 2) state clearly the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.

Consider the following points to help ensure your conclusion is appropriate:

• If the argument or purpose of your paper is complex, you may need to summarize these points for your reader.
• If prior to your conclusion, you have not yet explained the significance of your findings or if you are proceeding inductively, use the conclusion of your paper to describe your main points and explain their significance.
• Move from a detailed to a general level of consideration of the case study's findings that returns the topic to the context provided by the introduction or within a new context that emerges from your case study findings.

Note that, depending on the discipline you are writing in or the preferences of your professor, the concluding paragraph may contain your final reflections on the evidence presented as it applies to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.

Problems to Avoid

Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were engaged with social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.

Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood more in terms of managing access rather than preserving access to a scarce resource.

Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis that leave the reader questioning the results.

Case Studies. Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009;  Kratochwill,  Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education .  Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.

Writing Tip

At Least Five Misconceptions about Case Study Research

Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:

Misunderstanding 1 :  General, theoretical [context-independent] knowledge is more valuable than concrete, practical [context-dependent] knowledge. Misunderstanding 2 :  One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 :  The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 :  The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 :  It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].

While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.

Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.

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• What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

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What Is a Case Study? How to Write, Examples, and Template

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How to write a case study

Case study template, case study examples, types of case studies, what are the benefits of case studies , what are the limitations of case studies , case study vs. testimonial.

In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers.

Your business can use marketing analytics tools to understand what customers want to know about your product. Once you have this information, the next step is to showcase your product and its benefits to your target audience. This strategy involves a mix of data, analysis, and storytelling. Combining these elements allows you to create a narrative that engages your audience. So, how can you do this effectively?

What is a case study? 

A case study is a powerful tool for showcasing a business's success in helping clients achieve their goals. It's a form of storytelling that details real-world scenarios where a business implemented its solutions to deliver positive results for a client.

In this article, we explore the concept of a case study , including its writing process, benefits, various types, challenges, and more.

Understanding how to write a case study is an invaluable skill. You'll need to embrace decision-making – from deciding which customers to feature to designing the best format to make them as engaging as possible.  This can feel overwhelming in a hurry, so let's break it down.

Step 1: Reach out to the target persona

If you've been in business for a while, you have no shortage of happy customers. But w ith limited time and resources, you can't choose everyone.  So, take some time beforehand to flesh out your target buyer personas. 

Once you know precisely who you're targeting, go through your stable of happy customers to find a buyer representative of the audience you're trying to reach. The closer their problems, goals, and industries align, the more your case study will resonate.

What if you have more than one buyer persona? No problem. This is a common situation for companies because buyers comprise an entire committee. You might be marketing to procurement experts, executives, engineers, etc. Try to develop a case study tailored to each key persona. This might be a long-term goal, and that's fine. The better you can personalize the experience for each stakeholder, the easier it is to keep their attention.  

Here are a few considerations to think about before research:

• Products/services of yours the customer uses (and how familiar they are with them)
• The customer's brand recognition in the industry
• Whether the results they've achieved are specific and remarkable
• Whether they've switched from a competitor's product/service
• How closely aligned they are with your target audience

These items are just a jumping-off point as you develop your criteria.  Once you have a list, run each customer through it to determine your top targets. Approach the ones on the top (your "dream" case study subjects) and work your way down as needed.

Who to interview

You should consider interviewing top-level managers or executives because those are high-profile positions. But consider how close they are to your product and its results.

Focusing on an office manager or engineer who uses your product daily would be better. Look for someone with a courtside view of the effects.

The ways to request customer participation in case studies can vary, but certain principles can improve your chances:

• Make it easy for customers to work with you, respecting their valuable time. Be well-prepared and minimize their involvement.
• Emphasize how customers will benefit through increased publicity, revenue opportunities, or recognition for their success. 
• Acknowledge their contributions and showcase their achievements.
• Standardizing the request process with a script incorporating these principles can help your team consistently secure case study approvals and track performance.

Step 2: Prepare for the interview

Case study interviews are like school exams. The more prepared you are for them, the better they turn out. Preparing thoroughly also shows participants that you value their time. You don't waste precious minutes rehashing things you should have already known. You focus on getting the information you need as efficiently as possible.

You can conduct your case study interview in multiple formats, from exchanging emails to in-person interviews. This isn't a trivial decision.  As you'll see in the chart below, each format has its unique advantages and disadvantages. 

You'll also have to consider who will ask and answer the questions during your case study interview. It's wise to consider this while considering the case study format.  The number of participants factors into which format will work best. Pulling off an in-person interview becomes much harder if you're trying to juggle four or five people's busy schedules. Try a video conference instead.

Before interviewing your case study participant, it is crucial to identify the specific questions that need to be asked.  It's essential to thoroughly evaluate your collaboration with the client and understand how your product's contributions impact the company. 

Remember that structuring your case study is akin to crafting a compelling narrative. To achieve this, follow a structured approach:

• Beginning of your story. Delve into the customer's challenge that ultimately led them to do business with you. What were their problems like? What drove them to make a decision finally? Why did they choose you?
• The middle of the case study.  Your audience also wants to know about the experience of working with you. Your customer has taken action to address their problems. What happened once you got on board?
• An ending that makes you the hero.  Describe the specific results your company produced for the customer. How has the customer's business (and life) changed once they implemented your solution?

Sample questions for the case study interview

If you're preparing for a case study interview, here are some sample case study research questions to help you get started:

• What challenges led you to seek a solution?
• When did you realize the need for immediate action? Was there a tipping point?
• How did you decide on the criteria for choosing a B2B solution, and who was involved?
• What set our product or service apart from others you considered?
• How was your experience working with us post-purchase?
• Were there any pleasant surprises or exceeded expectations during our collaboration?
• How smoothly did your team integrate our solution into their workflows?
• How long before you started seeing positive results?
• How have you benefited from our products or services?
• How do you measure the value our product or service provides?

Step 3: Conduct the interview

Preparing for case study interviews can be different from everyday conversations. Here are some tips to keep in mind:

• Create a comfortable atmosphere.  Before diving into the discussion, talk about their business and personal interests. Ensure everyone is at ease, and address any questions or concerns.
• Prioritize key questions.  Lead with your most crucial questions to respect your customer's time. Interview lengths can vary, so starting with the essentials ensures you get the vital information.
• Be flexible.  Case study interviews don't have to be rigid. If your interviewee goes "off script," embrace it. Their spontaneous responses often provide valuable insights.
• Record the interview.  If not conducted via email, ask for permission to record the interview. This lets you focus on the conversation and capture valuable quotes without distractions.

Step 4: Figure out who will create the case study

When creating written case studies for your business, deciding who should handle the writing depends on cost, perspective, and revisions.

Outsourcing might be pricier, but it ensures a professionally crafted outcome. On the other hand, in-house writing has its considerations, including understanding your customers and products. 

Technical expertise and equipment are needed for video case studies, which often leads companies to consider outsourcing due to production and editing costs. 

Tip: When outsourcing work, it's essential to clearly understand pricing details to avoid surprises and unexpected charges during payment.

Step 5: Utilize storytelling

Understanding and applying storytelling elements can make your case studies unforgettable, offering a competitive edge. 

Source: The Framework Bank

Every great study follows a narrative arc (also called a "story arc"). This arc represents how a character faces challenges, struggles against raising stakes, and encounters a formidable obstacle before the tension resolves.

In a case study narrative, consider:

• Exposition. Provide background information about the company, revealing their "old life" before becoming your customer.
• Inciting incident. Highlight the problem that drove the customer to seek a solution, creating a sense of urgency.
• Obstacles (rising action). Describe the customer's journey in researching and evaluating solutions, building tension as they explore options.
• Midpoint. Explain what made the business choose your product or service and what set you apart.
• Climax. Showcase the success achieved with your product.
• Denouement. Describe the customer's transformed business and end with a call-to-action for the reader to take the next step.

Step 6: Design the case study

The adage "Don't judge a book by its cover" is familiar, but people tend to do just that quite often!

A poor layout can deter readers even if you have an outstanding case study. To create an engaging case study, follow these steps:

• Craft a compelling title. Just like you wouldn't read a newspaper article without an eye-catching headline, the same goes for case studies. Start with a title that grabs attention.
• Organize your content. Break down your content into different sections, such as challenges, results, etc. Each section can also include subsections. This case study approach divides the content into manageable portions, preventing readers from feeling overwhelmed by lengthy blocks of text.
• Conciseness is key. Keep your case study as concise as possible. The most compelling case studies are precisely long enough to introduce the customer's challenge, experience with your solution, and outstanding results. Prioritize clarity and omit any sections that may detract from the main storyline.
• Utilize visual elements. To break up text and maintain reader interest, incorporate visual elements like callout boxes, bulleted lists, and sidebars.
• Include charts and images. Summarize results and simplify complex topics by including pictures and charts. Visual aids enhance the overall appeal of your case study.
• Embrace white space. Avoid overwhelming walls of text to prevent reader fatigue. Opt for plenty of white space, use shorter paragraphs, and employ subsections to ensure easy readability and navigation.
• Enhance video case studies. In video case studies, elements like music, fonts, and color grading are pivotal in setting the right tone. Choose music that complements your message and use it strategically throughout your story. Carefully select fonts to convey the desired style, and consider how lighting and color grading can influence the mood. These elements collectively help create the desired tone for your video case study.

Step 7: Edits and revisions

Once you've finished the interview and created your case study, the hardest part is over. Now's the time for editing and revision. This might feel frustrating for impatient B2B marketers, but it can turn good stories into great ones.

Ideally, you'll want to submit your case study through two different rounds of editing and revisions:

• Internal review. Seek feedback from various team members to ensure your case study is captivating and error-free. Gather perspectives from marketing, sales, and those in close contact with customers for well-rounded insights. Use patterns from this feedback to guide revisions and apply lessons to future case studies.
• Customer feedback. Share the case study with customers to make them feel valued and ensure accuracy. Let them review quotes and data points, as they are the "heroes" of the story, and their logos will be prominently featured. This step maintains positive customer relationships.

Case study mistakes to avoid

• Ensure easy access to case studies on your website.
• Spotlight the customer, not just your business.
• Tailor each case study to a specific audience.
• Avoid excessive industry jargon in your content.

Step 8: Publishing

Take a moment to proofread your case study one more time carefully. Even if you're reasonably confident you've caught all the errors, it's always a good idea to check. Your case study will be a valuable marketing tool for years, so it's worth the investment to ensure it's flawless. Once done, your case study is all set to go!

Consider sharing a copy of the completed case study with your customer as a thoughtful gesture. They'll likely appreciate it; some may want to keep it for their records. After all, your case study wouldn't have been possible without their help, and they deserve to see the final product.

Where you publish your case study depends on its role in your overall marketing strategy. If you want to reach as many people as possible with your case study, consider publishing it on your website and social media platforms. 

Tip: Some companies prefer to keep their case studies exclusive, making them available only to those who request them. This approach is often taken to control access to valuable information and to engage more deeply with potential customers who express specific interests. It can create a sense of exclusivity and encourage interested parties to engage directly with the company.

Step 9: Case study distribution

When sharing individual case studies, concentrate on reaching the audience with the most influence on purchasing decisions

Here are some common distribution channels to consider:

• Sales teams. Share case studies to enhance customer interactions, retention , and upselling among your sales and customer success teams. Keep them updated on new studies and offer easily accessible formats like PDFs or landing page links.
• Company website. Feature case studies on your website to establish authority and provide valuable information to potential buyers. Organize them by categories such as location, size, industry, challenges, and products or services used for effective presentation.
• Events. Use live events like conferences and webinars to distribute printed case study copies, showcase video case studies at trade show booths, and conclude webinars with links to your case study library. This creative approach blends personal interactions with compelling content.
• Industry journalists. Engage relevant industry journalists to gain media coverage by identifying suitable publications and journalists covering related topics. Building relationships is vital, and platforms like HARO (Help A Reporter Out) can facilitate connections, especially if your competitors have received coverage before.

Want to learn more about Marketing Analytics Software? Explore Marketing Analytics products.

It can seem daunting to transform the information you've gathered into a cohesive narrative.  We’ve created a versatile case study template that can serve as a solid starting point for your case study.

With this template, your business can explore any solutions offered to satisfied customers, covering their background, the factors that led them to choose your services, and their outcomes.

The template boasts a straightforward design, featuring distinct sections that guide you in effectively narrating your and your customer's story. However, remember that limitless ways to showcase your business's accomplishments exist.

To assist you in this process, here's a breakdown of the recommended sections to include in a case study:

• Title.  Keep it concise. Create a brief yet engaging project title summarizing your work with your subject. Consider your title like a newspaper headline; do it well, and readers will want to learn more. 
• Subtitle . Use this section to elaborate on the achievement briefly. Make it creative and catchy to engage your audience.
• Executive summary.  Use this as an overview of the story, followed by 2-3 bullet points highlighting key success metrics.
• Challenges and objectives. This section describes the customer's challenges before adopting your product or service, along with the goals or objectives they sought to achieve.
• How product/service helped.  A paragraph explaining how your product or service addressed their problem.
• Testimonials.  Incorporate short quotes or statements from the individuals involved in the case study, sharing their perspectives and experiences.
• Supporting visuals.  Include one or two impactful visuals, such as graphs, infographics, or highlighted metrics, that reinforce the narrative.
• Call to action (CTA).  If you do your job well, your audience will read (or watch) your case studies from beginning to end. They are interested in everything you've said. Now, what's the next step they should take to continue their relationship with you? Give people a simple action they can complete. 

Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study:

• Amazon Web Services, Inc.  provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis. This case study example illustrates the benefits Thomson Reuters experienced using AWS.
• LinkedIn Marketing Solutions combines captivating visuals with measurable results in the case study created for BlackRock. This case study illustrates how LinkedIn has contributed to the growth of BlackRock's brand awareness over the years. 
• Salesforce , a sales and marketing automation SaaS solutions provider, seamlessly integrates written and visual elements to convey its success stories with Pepe Jeans. This case study effectively demonstrates how Pepe Jeans is captivating online shoppers with immersive and context-driven e-commerce experiences through Salesforce.
• HubSpot offers a combination of sales and marketing tools. Their case study demonstrates the effectiveness of its all-in-one solutions. These typically focus on a particular client's journey and how HubSpot helped them achieve significant results.

There are two different types of case studies that businesses might utilize:

Written case studies 

Written case studies offer readers a clear visual representation of data, which helps them quickly identify and focus on the information that matters most. 

Printed versions of case studies find their place at events like trade shows, where they serve as valuable sales collateral to engage prospective clients.  Even in the digital age, many businesses provide case studies in PDF format or as web-based landing pages, improving accessibility for their audience. 

Note: Landing pages , in particular, offer the flexibility to incorporate rich multimedia content, including images, charts, and videos. This flexibility in design makes landing pages an attractive choice for presenting detailed content to the audience.

Written case study advantages

Here are several significant advantages to leveraging case studies for your company:

• Hyperlink accessibility.  Whether in PDF or landing page format, written case studies allow for embedded hyperlinks, offering prospects easy access to additional information and contact forms.
• Flexible engagement.  Unlike video case studies, which may demand in-person arrangements, written case studies can be conducted via phone or video streaming, reducing customer commitment and simplifying scheduling.
• Efficient scanning . Well-structured written case studies with a scannable format cater to time-strapped professionals. Charts and callout boxes with key statistics enhance the ease of information retrieval.
• Printable for offline use.  Written case studies can be effortlessly printed and distributed at trade shows, sales meetings, and live events. This tangible format accommodates those who prefer physical materials and provides versatility in outreach, unlike video content, which is less portable.

Written case study disadvantages

Here are some drawbacks associated with the use of case studies:

• Reduced emotional impact.  Written content lacks the emotional punch of live video testimonials, which engage more senses and emotions, making a stronger connection.
• Consider time investment.  Creating a compelling case study involves editing, proofreading, and design collaboration, with multiple revisions commonly required before publication.
• Challenges in maintaining attention.  Attention spans are short in today's ad-saturated world. Using graphics, infographics, and videos more often is more powerful to incite the right emotions in customers.

Video case studies

Video case studies are the latest marketing trend. Unlike in the past, when video production was costly, today's tools make it more accessible for users to create and edit their videos. However, specific technical requirements still apply.

Like written case studies, video case studies delve into a specific customer's challenges and how your business provides solutions. Yet, the video offers a more profound connection by showcasing the person who faced and conquered the problem.

Video case studies can boost brand exposure when shared on platforms like YouTube. For example, Slack's engaging case study video with Sandwich Video illustrates how Slack transformed its workflow and adds humor, which can be challenging in written case studies focused on factual evidence.

Source : YouTube

This video case study has garnered nearly a million views on YouTube.

Video case study advantages

Here are some of the top advantages of video case studies. While video testimonials take more time, the payoff can be worth it. 

• Humanization and authenticity.  Video case studies connect viewers with real people, adding authenticity and fostering a stronger emotional connection.
• Engaging multiple senses.  They engage both auditory and visual senses, enhancing credibility and emotional impact. Charts, statistics, and images can also be incorporated.
• Broad distribution.  Videos can be shared on websites, YouTube, social media, and more, reaching diverse audiences and boosting engagement, especially on social platforms.

Video case study disadvantages

Before fully committing to video testimonials, consider the following:

• Technical expertise and equipment.  Video production requires technical know-how and equipment, which can be costly. Skilled video editing is essential to maintain a professional image. While technology advances, producing amateurish videos may harm your brand's perception.
• Viewer convenience.  Some prospects prefer written formats due to faster reading and ease of navigation. Video typically requires sound, which can be inconvenient for viewers in specific settings. Many people may not have headphones readily available to watch your content.
• Demand on case study participants.  On-camera interviews can be time-consuming and location-dependent, making scheduling challenging for case study participants. Additionally, being on screen for a global audience may create insecurities and performance pressure.
• Comfort on camera.  Not everyone feels at ease on camera. Nervousness or a different on-screen persona can impact the effectiveness of the testimonial, and discovering this late in the process can be problematic.

Written or video case studies: Which is right for you?

Now that you know the pros and cons of each, how do you choose which is right for you?

One of the most significant factors in doing video case studies can be the technical expertise and equipment required for a high level of production quality. Whether you have the budget to do this in-house or hire a production company can be one of the major deciding factors.

Still, written or video doesn't have to be an either-or decision. Some B2B companies are using both formats. They can complement each other nicely, minimizing the downsides mentioned above and reaching your potential customers where they prefer.

Let's say you're selling IT network security. What you offer is invaluable but complicated. You could create a short (three- or four-minute) video case study to get attention and touch on the significant benefits of your services. This whets the viewer's appetite for more information, which they could find in a written case study that supplements the video.

Should you decide to test the water in video case studies, test their effectiveness among your target audience. See how well they work for your company and sales team. And, just like a written case study, you can always find ways to improve your process as you continue exploring video case studies.

Case studies offer several distinctive advantages, making them an ideal tool for businesses to market their products to customers. However, their benefits extend beyond these qualities. 

Here's an overview of all the advantages of case studies:

Valuable sales support

Case studies serve as a valuable resource for your sales endeavors. Buyers frequently require additional information before finalizing a purchase decision. These studies provide concrete evidence of your product or service's effectiveness, assisting your sales representatives in closing deals more efficiently, especially with customers with lingering uncertainties.

Validating your value

Case studies serve as evidence of your product or service's worth or value proposition , playing a role in building trust with potential customers. By showcasing successful partnerships, you make it easier for prospects to place trust in your offerings. This effect is particularly notable when the featured customer holds a reputable status.

Unique and engaging content

By working closely with your customer success teams, you can uncover various customer stories that resonate with different prospects. Case studies allow marketers to shape product features and benefits into compelling narratives. 

Each case study's distinctiveness, mirroring the uniqueness of every customer's journey, makes them a valuable source of relatable and engaging content. Storytelling possesses the unique ability to connect with audiences on an emotional level, a dimension that statistics alone often cannot achieve. 

Spotlighting valuable customers

Case studies provide a valuable platform for showcasing your esteemed customers. Featuring them in these studies offers a chance to give them visibility and express your gratitude for the partnership, which can enhance customer loyalty . Depending on the company you are writing about, it can also demonstrate the caliber of your business.

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It's important to consider limitations when designing and interpreting the results of case studies. Here's an overview of the limitations of case studies:

Challenges in replication

Case studies often focus on specific individuals, organizations, or situations, making generalizing their findings to broader populations or contexts challenging. 

Time-intensive process

Case studies require a significant time investment. The extensive data collection process and the need for comprehensive analysis can be demanding, especially for researchers who are new to this method.

Potential for errors

Case studies can be influenced by memory and judgment, potentially leading to inaccuracies. Depending on human memory to reconstruct a case's history may result in variations and potential inconsistencies in how individuals recall past events. Additionally, bias may emerge, as individuals tend to prioritize what they consider most significant, which could limit their consideration of alternative perspectives.

Challenges in verification

Confirming results through additional research can present difficulties. This complexity arises from the need for detailed and extensive data in the initial creation of a case study. Consequently, this process requires significant effort and a substantial amount of time.

While looking at case studies, you may have noticed a quote. This type of quote is considered a testimonial, a key element of case studies.

If a customer's quote proves that your brand does what it says it will or performs as expected, you may wonder: 'Aren't customer testimonials and case studies the same thing?' Not exactly.

Testimonials are brief endorsements designed to establish trust on a broad scale. In contrast, case studies are detailed narratives that offer a comprehensive understanding of how a product or service addresses a specific problem, targeting a more focused audience. 

Crafting case studies requires more resources and a structured approach than testimonials. Your selection between the two depends on your marketing objectives and the complexity of your product or service.

Case in point!

Case studies are among a company's most effective tools. You're  well on your way to mastering them.

Today's buyers are tackling much of the case study research methodology independently. Many are understandably skeptical before making a buying decision. By connecting them with multiple case studies, you can prove you've gotten the results you say you can. There's hardly a better way to boost your credibility and persuade them to consider your solution.

Case study formats and distribution methods might change as technology evolves. However, the fundamentals that make them effective—knowing how to choose subjects, conduct interviews, and structure everything to get attention—will serve you for as long as you're in business. 

We covered a ton of concepts and resources, so go ahead and bookmark this page. You can refer to it whenever you have questions or need a refresher.

Dive into market research to uncover customer preferences and spending habits.

Kristen McCabe

Kristen’s is a former senior content marketing specialist at G2. Her global marketing experience extends from Australia to Chicago, with expertise in B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)

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Case Study Title Generator

This case study title generator will quickly make a list of exciting ideas for your assignment. Just add the keywords and start searching.

What should the paper be about?

Please try using other keywords in your search.

Today's Internet users are drowning in tons of information, so a good title can make or break your research paper or case study in terms of visibility. If you want your project to be seen and arouse interest in the readers, it's vital to take care of finding a creative name for it. Here we share some working ideas for generating catchy titles and explain how to write a title for essay or dissertation that will inspire further reading.

• 🔍 What Is a Case Study?

🗺️ Steps to Doing a Case Study

• 💡 How to Make a Title
• ✍️ Title Examples

🔗 References

🔍 what is a case study & why is it important.

In two words, a case study closely examines a specific object:

• A phenomenon, etc.

It allows the researcher to dive deep into the particular instead of focusing on something general within their field of study. It's often recommended for analyzing contemporary events, as it can give a data-rich, informative outlook on the specific objects' features.

What's more, the value of a case study is its connection to a real-life context, which many scientific methods often lack.

Why Do a Case Study?

Case studies are a popular research method in business, social, and historical studies, as they approach a subject of interest closely and focus on a single point of analysis instead of seeking patterns and trends across various related subjects. It's a suitable method for the analysis of contemporary events in situations where relevant behaviors can't be manipulated.

Case study researchers use direct observation , interviews with related people, document analysis, and artifacts examination to create a rich, complex image of the studied subject.

So, to recap, case studies are relevant in the research situations when:

• A phenomenon needs to be investigated in-depth;
• The subject of interest should be studied within its real-life context;
• The boundaries between the subject and its context are not clearly delineated.

In other words, you should resort to a case study if you want to embrace a modern phenomenon within the complexity of its contextual conditions, as they all are relevant to your sphere of research interest.

The most important life hack we'd like to share with you is reserving your work on the title until the end of the whole writing process. So, how to get to that end? Here are the steps to take on the way to informative case study writing.

💡 How to Make a Case Study Title

You should focus on the best practices and recommendations of professional publications' editors when composing your title:

• Mention that your study is a "case study" in the title so that the reader understands your research type at once.
• Use a specific title; your title should always reveal the gist of your study.
• Remember about the maximum length of 9 words, as longer titles seem boring and overwhelming.

Be sure to pick one of 3 title types:

• Full-sentence

This classification depends on how long your title is and how much detail they offer about the paper's content. Here is an example:

• Nominal . Leadership styles of Gen Xers .
• Compound . Leadership styles of Gen Xers: it's time to take the lead .
• Full-sentence . The role of collaboration and value creation in the leadership styles of Gen Xers .

✍️ Case Study Title Examples

Now, how can you develop a title from the research topic or question you have at hand? Here are some examples to guide you in the process.

If you want to automate the whole process and use a ready-made online title maker, welcome to our service. We're offering a free case study title generator that can solve all your troubles with this writing stage and help you complete the titling process in minutes. Try our word reduction tool and paraphraser to write and polish your essay quickly.

❓ Case Study Title Maker FAQ

❓ what is a case study.

A case study closely examines one object, be it a person, a business organization, a country, or a phenomenon. You collect data about that object and study it in detail to find out some details relevant to your research question. It's a non-experimental type of research that fits business and social science students the best.

❓ How to choose a case study topic?

You can scan the Web to find some workable case study topic ideas or go through your work and elicit the main ideas from it. Other variants include our automatic tool that can offer workable, interesting titles for you in a couple of clicks.

❓ How to create a case study title?

You can use a formula of the customer, product, and benefit for business case studies. Name the main target audience category, your key product offering, and their main benefit or result from reading that piece. For case studies in humanities, it's necessary to name the focus of your research (e.g., a company's name, industry sector, etc.) and your primary variables of interest.

❓ How long should a case study title be?

The case study title's length depends on your professor's assignment and your needs. Since case studies are often used in business writing, keeping the title short is vital. As a rule, you will be required to make a title 5-9 words long; it should be informative and catchy enough to attract the target audience.

• What is a case study? | Evidence-Based Nursing
• How to Write a Case Study (+10 Examples & Free Template!)
• List of case study titles - UCL Blogs
• Case study titles and abstracts - Research Data Network
• Top 40 Most Popular Case Studies of 2020

What is case study research?

Last updated

8 February 2023

Reviewed by

Cathy Heath

Short on time? Get an AI generated summary of this article instead

Suppose a company receives a spike in the number of customer complaints, or medical experts discover an outbreak of illness affecting children but are not quite sure of the reason. In both cases, carrying out a case study could be the best way to get answers.

Organization

Case studies can be carried out across different disciplines, including education, medicine, sociology, and business.

Most case studies employ qualitative methods, but quantitative methods can also be used. Researchers can then describe, compare, evaluate, and identify patterns or cause-and-effect relationships between the various variables under study. They can then use this knowledge to decide what action to take. 

Another thing to note is that case studies are generally singular in their focus. This means they narrow focus to a particular area, making them highly subjective. You cannot always generalize the results of a case study and apply them to a larger population. However, they are valuable tools to illustrate a principle or develop a thesis.

Analyze case study research

Dovetail streamlines case study research to help you uncover and share actionable insights

• What are the different types of case study designs?

Researchers can choose from a variety of case study designs. The design they choose is dependent on what questions they need to answer, the context of the research environment, how much data they already have, and what resources are available.

Here are the common types of case study design:

Explanatory

An explanatory case study is an initial explanation of the how or why that is behind something. This design is commonly used when studying a real-life phenomenon or event. Once the organization understands the reasons behind a phenomenon, it can then make changes to enhance or eliminate the variables causing it. 

Here is an example: How is co-teaching implemented in elementary schools? The title for a case study of this subject could be “Case Study of the Implementation of Co-Teaching in Elementary Schools.”

Descriptive

An illustrative or descriptive case study helps researchers shed light on an unfamiliar object or subject after a period of time. The case study provides an in-depth review of the issue at hand and adds real-world examples in the area the researcher wants the audience to understand. 

The researcher makes no inferences or causal statements about the object or subject under review. This type of design is often used to understand cultural shifts.

Here is an example: How did people cope with the 2004 Indian Ocean Tsunami? This case study could be titled "A Case Study of the 2004 Indian Ocean Tsunami and its Effect on the Indonesian Population."

Exploratory

Exploratory research is also called a pilot case study. It is usually the first step within a larger research project, often relying on questionnaires and surveys . Researchers use exploratory research to help narrow down their focus, define parameters, draft a specific research question , and/or identify variables in a larger study. This research design usually covers a wider area than others, and focuses on the ‘what’ and ‘who’ of a topic.

Here is an example: How do nutrition and socialization in early childhood affect learning in children? The title of the exploratory study may be “Case Study of the Effects of Nutrition and Socialization on Learning in Early Childhood.”

An intrinsic case study is specifically designed to look at a unique and special phenomenon. At the start of the study, the researcher defines the phenomenon and the uniqueness that differentiates it from others. 

In this case, researchers do not attempt to generalize, compare, or challenge the existing assumptions. Instead, they explore the unique variables to enhance understanding. Here is an example: “Case Study of Volcanic Lightning.”

This design can also be identified as a cumulative case study. It uses information from past studies or observations of groups of people in certain settings as the foundation of the new study. Given that it takes multiple areas into account, it allows for greater generalization than a single case study. 

The researchers also get an in-depth look at a particular subject from different viewpoints.  Here is an example: “Case Study of how PTSD affected Vietnam and Gulf War Veterans Differently Due to Advances in Military Technology.”

Critical instance

A critical case study incorporates both explanatory and intrinsic study designs. It does not have predetermined purposes beyond an investigation of the said subject. It can be used for a deeper explanation of the cause-and-effect relationship. It can also be used to question a common assumption or myth. 

The findings can then be used further to generalize whether they would also apply in a different environment.  Here is an example: “What Effect Does Prolonged Use of Social Media Have on the Mind of American Youth?”

Instrumental

Instrumental research attempts to achieve goals beyond understanding the object at hand. Researchers explore a larger subject through different, separate studies and use the findings to understand its relationship to another subject. This type of design also provides insight into an issue or helps refine a theory. 

For example, you may want to determine if violent behavior in children predisposes them to crime later in life. The focus is on the relationship between children and violent behavior, and why certain children do become violent. Here is an example: “Violence Breeds Violence: Childhood Exposure and Participation in Adult Crime.”

Evaluation case study design is employed to research the effects of a program, policy, or intervention, and assess its effectiveness and impact on future decision-making. 

For example, you might want to see whether children learn times tables quicker through an educational game on their iPad versus a more teacher-led intervention. Here is an example: “An Investigation of the Impact of an iPad Multiplication Game for Primary School Children.” 

• When do you use case studies?

Case studies are ideal when you want to gain a contextual, concrete, or in-depth understanding of a particular subject. It helps you understand the characteristics, implications, and meanings of the subject.

They are also an excellent choice for those writing a thesis or dissertation, as they help keep the project focused on a particular area when resources or time may be too limited to cover a wider one. You may have to conduct several case studies to explore different aspects of the subject in question and understand the problem.

• What are the steps to follow when conducting a case study?

1. Select a case

Once you identify the problem at hand and come up with questions, identify the case you will focus on. The study can provide insights into the subject at hand, challenge existing assumptions, propose a course of action, and/or open up new areas for further research.

2. Create a theoretical framework

While you will be focusing on a specific detail, the case study design you choose should be linked to existing knowledge on the topic. This prevents it from becoming an isolated description and allows for enhancing the existing information. 

It may expand the current theory by bringing up new ideas or concepts, challenge established assumptions, or exemplify a theory by exploring how it answers the problem at hand. A theoretical framework starts with a literature review of the sources relevant to the topic in focus. This helps in identifying key concepts to guide analysis and interpretation.

3. Collect the data

Case studies are frequently supplemented with qualitative data such as observations, interviews, and a review of both primary and secondary sources such as official records, news articles, and photographs. There may also be quantitative data —this data assists in understanding the case thoroughly.

4. Analyze your case

The results of the research depend on the research design. Most case studies are structured with chapters or topic headings for easy explanation and presentation. Others may be written as narratives to allow researchers to explore various angles of the topic and analyze its meanings and implications.

In all areas, always give a detailed contextual understanding of the case and connect it to the existing theory and literature before discussing how it fits into your problem area.

• What are some case study examples?

What are the best approaches for introducing our product into the Kenyan market?

How does the change in marketing strategy aid in increasing the sales volumes of product Y?

How can teachers enhance student participation in classrooms?

How does poverty affect literacy levels in children?

Case study topics

Case study of product marketing strategies in the Kenyan market

Case study of the effects of a marketing strategy change on product Y sales volumes

Case study of X school teachers that encourage active student participation in the classroom

Case study of the effects of poverty on literacy levels in children

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How To Write A Case Study [Template plus 20+ Examples]

In an era where every niche seems completely saturated, learning how to write a case study is one of the most important time investments you can make in your business.

That’s because case studies help you present a compelling story of success to bottom-of–funnel decision makers. Do it right, and a solid case study can greatly increase your chances of closing new deals.

A 2023 study from the Content Marketing Institute found that 36% of B2B marketers consider case studies to be effective tools for converting prospects into customers.

In this article, I’ll show you step-by-step exactly how to write a case study that makes an impact. Along the way, I’ll highlight several stellar case studies that illustrate how to do it right.

What you will learn

• What a case study is and what it's not.
• How an effective case study can help establish you as an expert and land more clients.
• How to choose the right topic for your case study, taking into account client successes and broad appeal in your customer's industry.
• The essential parts of a good case study and how to write each one.
• Style and formatting points that will make your case study stand out for readers to understand.
• 4 tips for conducting an effective client interview.
• 6 real-life case studies that you can use as examples for creating your own customer stories.

What is a case study?

A case study is a detailed story about how your products or services helped a client overcome a challenge or meet a goal. Its main purpose is to prove to potential customers that you understand their problems and have the experience and expertise to help solve them.

But, even though a case study can help you attract and win customers, it's not just an advertisement for your offerings.

In truth, your company shouldn’t even be the main focus of a good case study.

Instead, a winning case study follows a successful business transformation from beginning to end and shows how you made it all possible for your client.

An example of a case study that conveys a strong customer story is the deep dive we did into how ClickUp used SurferSEO to boost their blog traffic by 85% in a year.

Why you should write a case study

The most obvious reason why you should write a case study is that it's a great way to show potential customers how others in their position have benefited from your product or service.

Here are a few of the key benefits of writing a case study, all of which can help you turn readers into customers.

Demonstrates expertise 

A well-written case study shows clearly how your company solved a complex problem or helped a particular customer make improvements using your solution.

This is the sort of expertise other potential clients will look for when they run into the same sort of issues.

For instance, one of CrowdStrike's case studies shows how they helped Vijilan scale its logging capacity so they could stop turning away business.

This positions CrowdStrike as experts in helping deal with log management issues.

Other companies dealing with their own logging problems will definitely find this to be a compelling story. And you can bet CrowdStrike will be on their short list of potential solution providers after reading this case study.

Educates potential customers 

You might have the best product on the market, but it won't do you any good if potential clients don't understand how it might help them.

A case study breaks down those barriers by showing real-life examples of your product in action, helping other customers solve their problems.

A good example is the Trello case study library .

Each story gives detailed examples showing how the customer uses Trello and includes actual screenshots from their workflows.

Here is an interesting snapshot from the BurgerFi example.

Here, you get a glimpse of a live Trello board that BurgerFi uses to manage their marketing assets.

By showing how existing clients use your product, you make it a lot easier for future customers to imagine how it might work for their needs, too.

Generates leads 

A strong case study is a valuable piece of content that provides insights and can help companies make decisions.

Many of them would be happy to give you their contact information in exchange for the chance to read about potential solutions to their problems.

That combination of valuable content and a hungry market makes case studies great tools for lead generation.

You can either gate part of your case study and leave the rest of it public, or require an email address and other contact information in order to download the full study.

That's the approach Pulsara took in detailing how their telehealth communication platform helped EvergreenHealth improve efficiency:

The names and addresses you collect with this approach will be about as warm as you could ever hope for since they probably have the same sort of problems you solved in your case study.

Along the same lines, case studies can be extremely effective in upselling or cross-selling other products to the decision-makers who read them.

And they are great tools for persuading a client to make a purchase with you.

Indeed, a great case study can often be the "final straw" that lands you a client considering your services.

A 2023 survey by Uplift Content , for example, found that 39% of SaaS marketers ranked case studies as being very effective for increasing sales.

That made it their #1 tactic for the second year in a row.

Builds trust 

Potential clients want to know that they can trust you to handle their business with care and to deliver on your promises.

A case study is the perfect vehicle to show that you can do just that.

Take advantage of that opportunity to present statistics, client testimonials, graphics, and any other proof that you can get results.

For example, in their case study about helping a law firm uncover critical data for a tricky case, Kroll shows us just how much they were able to cut through the noise:

Any law firm staring at its own pile of documents to search through would love to have that haystack reduced by a factor of 32.5x, too.

And Sodexo makes good use of customer testimonials in their case studies, like this quote from the procurement lead for a Montana mining company.

Having existing customers tell the world that they count on you is powerful free advertising and builds trust with your readers. That can help transform them into customers down the road.

Provides social proof 

You can also use your case study to show that your product or service works in a specific industry.

Real-world examples of customer success stories position you as someone their peers and competitors can turn to, too.

For instance, Stericycle details how they helped seven children's hospitals get a handle on their "sharps" management:

They also include glowing quotes from hospital leaders in the same study.

Other hospitals looking for help in disposing of their hazardous waste will know right away after reading this study that Stericycle understands their needs.

This is the type of social proof that can really help establish you as a go-to solution for the industries you serve.

How to choose a subject for your case study

In order to get the most bang for your buck from your case study, you need to make sure you pick a topic that resonates with your target audience. And one that can make your solution look its best.

Below are 4 ways to select the best subject for your case study.

1. Choose a popular topic

Make sure the topic you tackle in your case study is one that most of your potential clients are searching for.

You may be tempted to highlight an unusual project that you find especially interesting. But that usually won't have the same sort of selling power as a topic with more broad appeal.

For instance, Aruba Networks has helped colleges and universities with all sorts of networking projects. Some of those involve really fascinating edge cases like research labs, esports arenas, and other innovative solutions.

But what most schools are looking for in a network upgrade is improving connectivity across campus while enhancing security and saving money.

Those are exactly the outcomes Aruba focuses on in its Doane University case study .

Remember that your case study is likely to be read by decision-makers at the bottom of the sales funnel who are ready to buy.

Your content needs to resonate with them and address the questions they want answered in order to make their decision.

Aruba tackles their customers' concerns head-on throughout the Doane study, as you can see from their section headings:

• "Realizing a hyper-connected vision"
• "10X throughput eliminates academic barriers"
• "More secure with less effort"
• "Greener and more resilient at better insurance rates"

College administrators can see at a glance that Aruba understands their needs and has helped other institutions with similar problems.

2. Consider relevance and attractiveness

Although you want to choose a popular subject for your case study (as discussed above), it's also important to make sure it's relevant to your target audience.

For instance, if you provide design services, a one-off project you did to help a local company set up its website might have taught you a lot. But most of your potential readers will be much more interested in reading about how your designs helped that client improve brand perception.

It’s also best to choose a situation where your product or service is used in a way that you expect most potential users to adopt. 

For example, Allegion's Mount Holyoke case study (PDF) details how one campus used their products to move to contactless and mobile entry systems.

Students today demand more control over their physical security than ever before. And the administrative overhead of managing thousands of doors and physical keys on a college campus is enormous.

As a result, most schools are interested in using technology to enable their students and reduce staffing costs.

Allegion hits those points dead-on with this case study.

An added benefit of choosing a topic with broad appeal among your target client base is that you can use the content in your normal distribution channels.

For example, you can publish all or part of it as a blog post, include it in your newsletter, or use it as the basis for a YouTube video. Wherever your audience is, that's probably a good place to promote your case study.

3. Identify a 5 star use case

A case study is like a sales executive for your company.

It needs to show your product or service in the best possible light and highlight its features and benefits while distinguishing it from other products.

Choose a client example that really makes your solution look like a superstar and showcases its most outstanding attributes.

You should also avoid showing your product or service being used in a novel or completely innovative way. While that can provide some solid insight, you risk alienating your typical client who needs to know that you can solve their specific problem.

Instead, your case study should demonstrate how your solution took on a common industry problem and delivered stellar results.

A great example is Beckman Coulter's case study that details their work with Alverno Labs.

The objective was to reduce the time it took Alverno to deliver lab test results while reducing operating costs, which are common goals for many testing labs.

The case study presents a detailed description of how Beckman Coulter implemented a continuous improvement process for Alverno. They enhance the discussion with several meaty visuals like this project roadmap:

They also include plenty of tangible data to prove their success.

And of course, include direct client testimonials:

From top to bottom, this case study proves that Beckman Coulter understands their customers business needs and can offer top-notch solutions.

4. Find a satisfied customer

You're going to need input from your client in order to build the most complete and accurate case study that you can.

So when you're trying to choose a customer story to use, look for a client who is happy to share their positive experience working with you.

Try to find one who seems genuinely eager to talk so that they will be timely with their responses to your questions.

If you have a customer who is willing to sit down for an actual interview with you, they're a great candidate. You'll get answers quickly, and the client is obviously comfortable enough with your relationship to talk with you directly.

A good example that focuses on a satisfied client comes from Aerofloat, an Australian wastewater treatment company.

In their Norco Food Case Study , Aerofloat reports that Norco hired them for additional projects as a result of their successful prior engagement:

It's always good to show prospective clients that your existing customers stick with you.

So try to pick a case study done in collaboration with a current client, not one from the past.

Aerofloat also highlights their ongoing relationship with Norco by also including them in the customer list on their About page:

Now that we’ve covered the benefits of writing a case study and figured out how to pick the best topic for your situation, it’s time to get down to the business of writing.

Below is a rundown of the sections that make up the structure of a typical case study. For each piece, I’ll show you what types of content you should include and give you an example of a study that does it right.

Here are 8 tips to writing a case study.

1. Attention grabbing title

The title of your case study needs to grab potential readers attention and convince them that this is a valuable piece of content.

Make your title catchy, concise, and descriptive, just like you would for a good blog post. But you also need to make sure you give your readers a clear idea of what the case study is about.

Offer them at least a hint of the type of results you were able to deliver, too.

It’s a good idea to use numbers here – the higher, the better. It's especially effective if you can show how quickly you got results and how much money your client saved or made as a result of working with you.

Our ClickUp case study that I mentioned earlier is a good example. The full title is

SurferSEO Helps ClickUp Publish 150+ Articles And Achieve Blog Traffic Growth of 85% in 12 Months.

Here are some other case studies that make effective use of numbers in their titles:

• Healthcare Administrative Partners Increases Online Patient Payments by 20% in Two Months
• Case Study: Taylor Kotwa, Sprinter, Increases FTP 7% in 4 months
• Case Study: Lakeview Farms Reduced Downtime by 36% in 6 Months
• CASELY case study: Improved first response time by 10x while experiencing 16,954% growth

This type of headline gives potential clients a sense that you will work with urgency to improve their bottom-line results.

2. Hook readers in your introduction

The introduction of your case study should set the stage for the comprehensive narrative that follows.

Give a brief description of the problem for context and quickly introduce the customer's story. Touch on the results you helped them achieve, but don't go overboard on details.

Overall, the introduction should give your reader just enough information to keep them engaged and ready to move into the heart of the case study.

It should also establish that they're in the right place and that you are the right person to be telling this story.

This case study about the cybersecurity program at Investors Bank includes a solid example of an effective introduction:

3. Highlight the challenge

This section should clearly outline the problem or challenge that your customer is facing.

Help your readers understand why a solution was necessary, and why that specific pain point was bothering the client. 

And, since this is the entire motivation for the project in the first place, don't skimp on details.

For instance, one of Verkada's case studies explains why maintaining security cameras is a huge challenge for Crystal Mountain Resort in Washington state. They start off with a direct quote from the resort's IT director:

The elevation tops out at a little over 7,000 feet, so the weather conditions can get extreme. We needed durable cameras capable of handling everything from snowstorms to 100 MPH winds.

That makes it crystal clear what sort of problem Crystal Mountain was facing.

The case study then adds more detail with separate subsections about hardware durability, image quality, and cumbersome footage retrieval.

By the time they finish reading this section, your readers should have no doubt about what the problem is and why a solution is needed.

4. Solve their problem

The solution section is one of the most important parts of a case study.

This is your chance to describe how your product or service provided a solution to the problem or challenge your client was having.

It's where you can really start to make a connection with potential new clients by showing them that you understand the issue at hand.

First, provide some details about how you analyzed the situation. The Kroll case study on handling critical legal data mentioned earlier does a great job of this with bullet points describing their research process.

This type of analysis helps build confidence that you take a thorough approach to your engagements and are looking out for your clients best interests.

Now you can move on to describe the solution you and your client chose based on your investigation.

In their legal case study, Kroll determined that the best solution involved digitizing thousands of paper documents and using AI to analyze more than a million documents.

Kroll describes in detail how they used their RelativityOne system to achieve those goals:

This level of detail helps prospective customers better understand the root cause of their problems and positions you as the right company to solve them.

5. Showcase your results

The results section is all about proving that you can actually deliver on the promise of your proposed solution. Go heavy on the details here, too, and make sure your readers understand the results you achieved.

Wherever possible, use specific numbers and data points to show exactly how effective your solution was for your client.

A good example is this BetterBricks case study showing how they helped an aerospace company slash energy costs.

They distilled their bottom line results into a simple table:

The text of the study then goes into more detail about what these numbers mean, but this quick graphic lets readers know right away the scope of the results achieved.

Here is a sampling of BetterBrick’s more detailed explanation of their results in this case:

This is your place to really crow about the success you achieved with your client, so make it as obvious as possible just how impactful you were.

6. Use multimedia well

One way to make a lasting impression on potential clients is to include relevant visuals throughout your case study.

Graphs, screenshots, and product photos help break up the text and make your study more engaging overall.

But they can also add details to your story and make a memorable visual impact beyond what mere words can accomplish.

We got a taste of that with the table of results in the BetterBricks example above, but that's just the start.

Inrix is a good example of a company that loads up its case studies with insightful and engaging media to tell a better story.

For instance, in their breakdown of a collaboration with the Pennsylvania Department of Transportation (DOT), Inrix uses charts, tables, and graphs throughout.

One innovative example is this diagram about crash distances:

This really brings the idea to life in a way that words alone can't, and it's likely to stick with readers long after they've clicked off the case study.

Other types of media that companies use to good effect in their case studies include pictures of key client stakeholders, interactive charts, tables, and simple graphs.

You can see in this high-level overview that Inrix includes most of these in their Pennsylvania DOT case study:

You can even use video to demonstrate your solution or to share a client testimonial.

If possible, include direct quotes from your client to add authenticity to the case study.

This will show potential customers that you and your existing client have a good relationship and that they value your work.

It’s pretty compelling stuff to have a ringing endorsement like this one from an EnergyCAP case study , to show your readers:

You can place customer quotes throughout the case study to highlight important points, and you should definitely try to include at least one that shows overall customer satisfaction.

Chances are you have some of these quotes already in the form of testimonials or as part of the customer interview you conducted in preparing for your case study (more on that later).

You can use those quotes here if they fit the context of your case study.

That will save time and red tape for both you and your client since they'll be reviewing your final case study before it goes live anyway.

8. Conclusion

The conclusion should summarize the key points of the case study and reinforce the success of the solution. It could also include a call to action, encouraging readers to try your product or service or to get in touch for more information.

You might also include information about future plans with the client to reinforce the idea that your relationship is strong and ongoing.

That's the approach that Gravitate Design used in their case study about helping GoBeyond with their bounce rates and time on page:

Like the introduction, the conclusion section of a case study should be short and sweet, giving just enough detail to make the reader want to hear more from you.

Checklist for case studies

Beyond the story that you want to tell in your case study, you also need to pay attention to several other factors. Indeed, the layout and format of your study can have a big impact on how effective it is at keeping your readers engaged and delivering your message.

Here is a quick checklist for creating case studies.

Break up the text with headings and subheadings

Big blocks of text can be intimidating and make it tough for your audience to stay on track.

In contrast, a case study with clear headings and subheadings throughout breaks up the story and gives readers visual clues about what's coming.

This also makes the case study easier for readers to scan and helps you keep each section focused on a single idea.

Use bullet points for lists or key points

Along the same lines, bullet points let you present important information in small bits that are easy for readers to digest.

Some of the best uses of bullet points include:

• A series of facts or tips
• A list of product features or benefits
• A quick summary of results
• Steps in a how-to procedure
• A rundown of multiple statistics

For these bite-sized hunks of detail, bullets often make for a much cleaner and readable list than jamming all the information into a single paragraph. 

Bullet point lists also make great quick references for readers to come back to later.

Highlight key points with bold or italic text

Bold and italic text draws the reader’s eyes to the words you highlight, which lets you really drive home key ideas in your case study.

You can use this technique to introduce new terms, place emphasis on a sentence, and showcase important parts of your approach or results.

Like bullet points, bold and italic text also give readers a visual anchor for reference as they’re working through your document.

Make paragraphs short and to-the-point

Aim for 3-4 sentences per paragraph to keep the text readable and engaging. Each paragraph should focus on one main idea to support the subject of the section it’s in.

Using short paragraphs tells readers at a glance that there are break points throughout your case study and helps keep them engaged.

Keep consistent length across the case study 

Throughout all parts of your case study, try to cover your main points in detail without overwhelming the reader.

Your potential clients are there to find a possible solution to their problems, not to read a novel.

Give them an inviting document structure and then lead them through each section with clear explanations and no fluff.

Adjust the length based on the complexity of the subject 

The flip side of the tip above about keeping your case study tight and focused is that you need to make sure you cover your topic in detail.

Very complex topics will require more explanation and longer overall case studies than simpler subjects.

For example, a case study about paving a church parking lot might be pretty short.

But a story about implementing a comprehensive information security program for a state government will likely be much longer and more detailed.

Include a summary with some takeaways 

At the end of your case study, summarize the key takeaways and results to reinforce the message you’re trying to get across.

Briefly recap the problem your client was facing, the solution you came up with, and the results you achieved. Think of this as an executive summary that gives business leaders the TL;DR version of your customer’s success story.

Content Snare includes an eye-catching summary in the case study detailing their efforts to grow their email list:

The overall goal is to leave potential clients with a good last impression and invite them to contact you with questions.

Use visuals to break up text and illustrate points

As we saw in the "How to write a case study" section above, graphs, charts, or images can make your case study more engaging and help illustrate key ideas or results. They also add visual variety and help break up the monotony of text-heavy studies.

Use these types of visuals to help keep your readers interested and make your story more complete.

Below is a high-level view of a portion of Advanced HPC’s Philips case study , which does a great job of incorporating the points in this section. It pulls together all the visual elements to create a very appealing reader experience.

4 tips to create an effective case study

You’re going to need your customer’s input in order to craft the most effective case study possible. It’s their story, after all, and they’re the ones who know what it was like to work with you throughout the process.

They also hold key details that you probably don’t know.

So, once you have their permission to write about the project, you’ll need to talk to them about the specifics. But you also want to respect their time.

Here are 4 tips on how to conduct an interview for your case study.

Prepare questions in advance

Know what information you need and prepare questions to pull that information from your client.

Doing this in advance will help you formulate the questions and sequence them properly to avoid bias and wasting time.

Have a few follow-up or emergency questions ready, too, in case you run into a dead end. 

Record the interview

With your client’s permission, record the interview to ensure accuracy and so you can come back to listen to important points again.

This helps you avoid bothering your clients with follow-up questions and also gives you more freedom to let the interview evolve in a natural conversational manner. 

Make the interviewee comfortable

Explain the interview process to your client, why you're asking them to talk, and how the information will be used. Remember that you are the one who “needs” the case study, not them. 

So you go the extra mile to ensure that your guest is as comfortable as possible.

That also means being flexible with the format of your interview.

If your client doesn’t have time for calls, offer to trade voice notes. Or give them a shared Google document for trading questions and answers.

And if you do end up conducting a live interview, agree to meet at a time that’s best for them.

No matter how you end up conducting your interview, make it clear that your client will be able to review the final version before you make it live.

Give them veto power over any of the information you put together.

Ask open-ended questions

Even though you’ll start out with a series of questions you need answered, don’t limit yourself to those. Instead, encourage your interviewee to share their story in their own words. 

Leave some room to ask open-ended questions and let the conversation evolve naturally.

Here are a few examples of the types of questions for discussion:

• What would you do differently if you were starting this project again?
• What do you think about XYZ emerging technology in relation to your industry's challenges?
• What sorts of other projects do you think Acme's solution might help with?
• How do your company's day-to-day operations and needs from how the relevant theories describe the industry?

Especially if you’re recording the interview, as suggested above, you can go back later and put things in a logical order.

Once you have all of the raw material, then you can curate the information and edit it to come up with your final product.

6 case study examples to follow

Now that you know what makes a great case study and how to write one, let's finish up with a few more top-notch business case study examples.

Each of the case studies below hits many of the points in this article, but they all take a different approach. Use them for inspiration or when you need a little refresher on how to write a case study.

This case study provides a detailed account of how Monograph, a B2B SaaS company, improved its marketing projects and reporting using Databox.

It's a pretty straightforward example of the best practices we've discussed in this article, with an introduction followed by background information on the company (Monograph) and the challenges they faced with manual tracking of each data point.

It describes the solution that Databox helped put in place and then shows clear evidence of the results their customer achieved:

Case studies don't come much more textbook than this one, which makes it a great example to follow.

Growth Design on Airbnb

Growth Design takes a totally unique approach to case studies, each one is an online comic book!

Read through their case study about Airbnb , though, and you'll see that it meets all the criteria for a complete case study even if the setup is a little different than most.

Here is a look at the landing page for this beauty of a study.

The author starts out with a problem: the need to book a place to stay in a foreign country in a hurry. So he heads to Airbnb but ends up overwhelmed by choices and bounces to Google Maps to make his reservation.

He concludes that Airbnb was not the full solution for him in this case and suggests several places they could make improvements.

It's a pretty neat dive into a well-known user experience, and it's also a great lesson in how to use visuals to keep your readers engaged in your case study.

This case study about how Grubhub used Webflow to build a viral marketing campaign hits you with stunning results right off the bat.

From there, the study tells the full story of how they achieved these results. Even though the author doesn't explicitly break out the problem, solution, and results sections, she still takes the reader through that journey.

It's a concise but complete story broken up by a few choice graphics.

This case study dives into how Employment Hero uses Slack to keep their remote employees engaged and productive as the company grows.

It details how Employee Hero continuously reevaluates its app usage to identify possible solutions to issues that arise and how Slack consistently helps meet the challenges.

This case study is a great example of picking a use case that is relevant to most of Slack's user base -- improving communication and productivity among remote employees.

Slack also makes effective use of quotes from the decision makers at Employment Hero.

We already talked about our ClickUp case study a little earlier in this article, but it's worth a deeper look as an example to help guide your writing.

As you would expect, this case study hits main points we've covered here: problem statement, solution, and results.

But there are a couple of "extras" that make this one stand out.

For starters, it doesn't just present a single solution. It presents three , each one addressing a different aspect of ClickUp's objectives and each one showcasing a different Surfer feature set. 

For example, solution #1 describes how ClickUp improved their on-page SEO with the help of Surfer’s Content Editor . 

This case study also provides a high-level view of ClickUp’s project management processes and describes how they incorporated Surfer into their content workflows.

It’s a really instructive example of how you can use a case study to help prospective clients envision how your product might fit their situation.

Zoom’s library

This one isn't a single case study at all but a library full of case studies designed to help potential clients understand how Zoom can benefit them.

Here you'll find stories about how very recognizable organizations like Capital One, Vox Media, and the University of Miami are using Zoom to boost connectivity and productivity among remote workers.

There are plenty of good examples here that you can consult when you get stuck writing your own case study.

And the entire library is a great example of using case studies to demonstrate expertise with the help of social proof:

The Zoom case study library also makes liberal use of video, which might give you some good ideas about how you can, too.

Key takeaways

• Case studies are one of the best ways to generate leads and convert readers into customers.
• By showcasing the success you've had helping previous customers, case studies position you as an expert in your field.
• Good case studies can be the final push businesses need in their decision making process to buy your products or services.
• Pick a use case for your study that has broad appeal in your industry and that showcases your products and services in the best light possible.
• Effective case studies follow a predictable format: introduction, problem statement, solution, results, and conclusion.
• Make your case studies as readable as possible by including visual elements like graphs and images, and by breaking up the text into smaller sections, subsections, and concise paragraphs.
• Be as thorough and accurate as possible by conducting client interviews to gather background information for your case studies.
• Follow top-notch case studies for inspiration and ideas about how to make your own case studies as good as possible.

A well-written case study shines a light on your products and services like nothing else and helps position you as an expert in your field.

By showing that you understand their problems and have helped others overcome similar issues, you can prove to prospective clients that you are well-suited to help them, too.

Use the step-by-step instructions in this article to craft a case study that helps you and your company stand out from the competition.

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How to Write a Case Study: Bookmarkable Guide & Template

Published: July 18, 2024

Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your ability to deliver on the promises of your product or service. The best way to win new business is with cold, hard proof.

A great way to prove your worth is through a compelling case study. HubSpot’s 2024 State of Marketing report found that case studies are so captivating that they were the fifth most commonly used type of content that marketers relied on.

That statistic still holds true in Forbes Advisor’s 2024 study, which adds that 78% of B2B businesses report using case studies and customer stories because they are “ crucial for demonstrating real-world value. ”

Having written these ever more frequently over the past ten years, I hope to serve as your guide through a process that can feel daunting, but I promise is worth the effort. Below, I'll walk you through what a case study is, how to prepare for writing one, what to include in it, and how it can be an effective tactic.

Table of Contents

Case Study Definition

• Why Write a Case Study?
• How Long Should a Case Study Be?

Case Study Templates

How to write a case study, case study format, business case study examples.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

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A case study is coverage of a specific challenge a business has faced, and the solution they've chosen to solve it. Case studies can vary greatly in length and focus on several details related to the initial challenge and applied solution, and can be presented in various forms like a video, white paper, blog post, etc.

In professional settings, it‘s common for a case study to tell the story of a successful business partnership between a vendor and a client.

Perhaps the success you’re highlighting is in the number of leads your client generated, customers closed, or revenue gained. Any one of these key performance indicators (KPIs) are examples of your company's services in action.

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers, helping you attract new clients.

Why write a case study?

I know, it sounds like a huge endeavor — is it really worth it?

The truth is that while case studies are a huge undertaking, they are powerful marketing tools that allow you to demonstrate the value of your product to potential customers using real-world examples.

Here are a few reasons why you should write case studies.

1. Explain complex topics or concepts.

Case studies give you the space to break down complex concepts, ideas, and strategies, showing how they can be applied in a practical way.

You can use real-world examples, like an existing client, and use their story to create a compelling narrative that demonstrates how your product solved their issue. Most importantly, it explains how those strategies can be repeated to help other customers get similar, successful results.

2. Show expertise.

Case studies are a great way to demonstrate your knowledge and expertise on a given topic or industry. This is where you get the opportunity to show off your problem-solving skills and how you’ve generated successful outcomes for clients you’ve worked with.

3. Build trust and credibility.

In addition to showing off the attributes above, case studies are an excellent way to build credibility. They’re often filled with data and thoroughly researched, which shows readers you’ve done your homework.

A robust case study instills confidence in the solutions you present because the reader has now vicariously experienced the problem — and they followed, step-by-step, what it took to solve it. These elements work together, enabling you to build trust with potential customers.

4. Create social proof.

Using existing clients that have seen success working with your brand builds social proof .

People are more likely to choose your brand if they know that others have found success working with you. Case studies do just that — put your success on display for potential customers to see.

All of these attributes play together like an orchestra to help you gain more clients. Afterward, the case study acts as a reference. You can pull quotes from customers that were featured in these studies to repurpose them in other marketing content.

How long should a case study be?

Now that you’re more acquainted with the benefits of producing a case study, let’s explore how long these documents should be.

The length of a case study will vary depending on the complexity of the project or topic discussed. However, as a general guideline, case studies typically range from 500 to 1,500 words.

Whatever length you choose, it should provide a clear understanding of the challenge, the solution you implemented, and the results achieved.

This may be easier said than done, but it‘s important to strike a balance between providing enough detail to make the case study informative and concise enough to keep the reader’s interest.

The primary goal here is to effectively communicate the key points and takeaways of the case study. It’s worth noting that this shouldn’t be a wall of text. Make it attractive to dive into by using headings, subheadings, bullet points, charts, and other graphics to break up the content and make it more scannable for readers.

I’ve also seen more and more brands incorporate video elements into case studies listed on their site for a more engaging experience, which is highly recommended given that video is currently the best performing marketing content format.

Image Source

Ultimately, the length of your case study should be determined by the amount of information necessary to convey the story and its impact without becoming too long. Next, let’s look at some templates to take the guesswork out of creating one.

To help you arm your prospects with information they can trust, I've put together a step-by-step guide on how to create effective case studies for your business with free case study templates to help you create your own.

To make things even more actionable for you, I’ll highlight some useful templates that serve different needs.

But remember, there are endless possibilities when it comes to demonstrating the work your business has done, and various audiences will have various reactions to what your business does.

I can get you started — but never count out the creatives on your team with fresh ideas.

1. General Case Study Template

Starting off with a straightforward, generic template can be a great foundation for your case study. With this first template, your business can elaborate on any solution provided to a satisfied customer — from their background to what led to them doing business with you, and the results they’ve seen.

Along with the simplistic design of this template, each section is clearly distinct and outlines the type of information or direction to take to tell you and your customer’s story better.

And for added benefit, when you download this template you’ll find bracket prompts for ideation and instructions to follow as you fill it in, which is incredibly helpful.

2. Data-Driven Case Study Template

For those looking to show off objective and numeric solutions, HubSpot’s Data-Driven template is a great template to work with.

It’s structured to highlight the most notable achievement metrics that a specific customer has seen with your product and/or service.

As you work through this template, you’ll find similar bracketed prompts and sections as the generic template — but with more eye-catching visual cues for your customer’s success points to be properly showcased.

3. Product-Specific Case Study Template

Do you have a specific product or service that you’re trying to sell, but not enough reviews or success stories? This Product-Specific case study template will help.

This template relies less on metrics, and more on highlighting the customer’s experience and satisfaction.

As you follow the template instructions, you’ll be prompted to speak more about the benefits of the specific product, rather than your team’s process for working with the customer.

4. Bold Social Media Business Case Study Template

You can find templates that represent different niches, industries, or strategies that your business has found success in — like a bold social media business case study template.

In this template, you can tell the story of how your social media marketing strategy has helped you or your client through collaboration or sale of your service.

Customize it to reflect the different marketing channels used in your business and show off how well your business has been able to boost traffic, engagement, follows, and more.

5. Lead Generation Business Case Study Template

It’s important to note that not every case study has to be the product of a sale or customer story, sometimes they can be informative lessons that your own business has experienced.

A great example of this is the Lead Generation Business case study template.

If you’re looking to share operational successes regarding how your team has improved processes or content, you should include the stories of different team members involved, how the solution was found, and how it has made a difference in the work your business does.

Now that I’ve discussed different templates and ideas for how to use them, let’s break down how to create your own case study with one.

• Get started with case study templates.
• Determine the case study's objective.
• Establish a case study medium.
• Find the right case study candidate.
• Contact your candidate for permission to write about them.
• Ensure you have all the resources you need to proceed once you get a response.
• Define the process you want to follow with the client.
• Download a case study email template.
• Ensure you're asking the right questions.
• Lay out your case study format.
• Publish and promote your case study.

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1. Get started with case study templates.

Telling your customer's story is a delicate process — you need to highlight their success while naturally incorporating your business into their story.

If you're just getting started with case studies, I do recommend that you download HubSpot's Case Study Templates to kickstart the process if you haven’t already.

2. Determine the case study's objective.

All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives.

Your first step when writing a case study is to determine the objective or goal of the subject you're featuring. In other words, what will the client succeed in doing by the end of the piece?

The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study.

For example, your case study could focus on one of the following client objectives:

• Complying with government regulation.
• Lowering business costs.
• Becoming profitable.
• Generating more leads.
• Closing on more customers.
• Generating more revenue.
• Expanding into a new market.
• Becoming more sustainable or energy-efficient.

3. Establish a case study medium.

Next, you‘ll determine the medium in which you’ll create the case study. In other words, how will you tell this story?

Case studies certainly don't have to be simple, text-based one-pagers. Using different media in your case study can allow you to promote your final piece on different channels.

For example, while a written case study might just live on your website and get featured in a Facebook post, you can post an infographic case study on Pinterest and a video case study on your YouTube channel for maximum impact.

Here are some different case study mediums to consider and ways to benefit from them:

Written Case Study

Consider writing your case study in the form of an ebook and converting it to a downloadable PDF. Then, gate the PDF behind a landing page and form that your readers fill out before downloading the piece. This enables your case study to generate leads for your business.

Video Case Study

Plan on meeting with the client and shooting an interview. Seeing the subject, in person, talk about the service you provided them can go a long way in the eyes of your potential customers. Plus, you can create cross-channel posts with the video, or take still images from the video to use with any social media account.

Infographic Case Study

Use the long, vertical format of an infographic to tell your success story from top to bottom.

As you progress down the infographic, emphasize major KPIs using bigger text and charts that show the successes your client has had since working with you.

Pro tip: Make the top of your infographic visually interesting to attract clicks. Don’t be afraid to front-load a particularly interesting statistic or detail — there’s no such thing as wasting it if nobody was reading it, right? Lead with something your target audience will find juicy.

Podcast Case Study

Podcasts are a platform for you to have a candid conversation with your client. This type of case study can sound more real and human to your audience — they'll know the partnership between you and your client was a genuine success.

4. Find the right case study candidate.

Writing about your previous projects requires more than picking a client and telling a story — you’ll need that client’s participation.

You’ll need permission, quotes, and a plan to make it as easy on them as possible. To start, here are a few things to look for in potential candidates.

Product Knowledge

It helps to select a customer who's well-versed in the logistics of your product or service. That way, they can better speak to the value of what you offer in a way that makes sense and sounds good to future customers.

Remarkable Results

Clients that have seen the best results are going to make the strongest case studies. If their own businesses have seen an exemplary ROI from your product or service, they're more likely to convey the enthusiasm that you want your prospects to feel, too.

One part of this step is to choose clients who have experienced an unexpected level of success from your product or service.

When you‘ve provided non-traditional customers — in industries that you don’t usually work with, for example — with positive results, it can help to remove doubts from prospects.

This can widen your appeal and attract more and varied clients.

Recognizable Names

While small companies can have powerful stories, bigger or more notable brands tend to lend their credibility to your own.

In fact, 89% of consumers say they'll buy from a brand they already recognize over a competitor, especially if they already follow them on social media.

Pro tip: It can be intimidating to revisit older clients, especially big names, and especially if they moved on with another company. But listen — if you did good work for them and saw results, you can be proud of that and they can be honest about what worked. Don’t be afraid to ask for their support with your case study.

Customers that came to you after working with a competitor often have captivating highs and lows that make for a great story.

Switchers can help highlight your competitive advantages and might even sway decisions in your favor if you have prospects on the fence.

5. Contact your candidate for permission to write about them.

To get the case study candidate involved, you have to set the stage for clear and open communication.

That means outlining expectations and a timeline right away — not having a plan in place before you call your candidate is one of the biggest culprits in delayed case study creation.

Most importantly, having a plan lined up helps in getting your subject‘s approval.

When first reaching out to your case study candidate, provide them with the case study’s objective and format — both of which you will have come up with in steps #2 and #3 above.

To get this initial permission from your subject, put yourself in their shoes — what would they want out of this case study?

Although you‘re writing this for your own company’s benefit, your subject is far more interested in the benefit it has for them, so make the deal sweet.

Benefits to Offer Your Case Study Candidate

Here are four potential benefits you can promise your case study candidate to gain their approval.

Product Discount

This is a more tangible incentive you can offer your case study candidate, especially if they're a current customer of yours.

If they agree to be your subject, offer them a product discount — or a free trial of another product — as a thank you for their help creating your case study.

The bigger the scope and size of the study, the more you can make the case to your finance department to justify larger gifts and get more buy-in.

Brand Exposure

Explain to your subject how and to whom this case study will be exposed.

This exposure can help increase their own brand awareness both in and beyond their own industry.

In the B2B sector, brand awareness can be hard to collect outside one‘s own market, making case studies particularly useful to a client looking to expand their name’s reach.

Employee Exposure

Allow your subject to provide quotes with credits back to specific employees.

When this is an option for them, their brand isn't the only thing expanding its reach — their employees can get their name out there, too.

This presents your subject with networking and career development opportunities they might not have otherwise.

Backlinks and Website Traffic

Backlinks are a benefit sure to resonate with your subject‘s marketing team. When you publish your case study on your website, make sure that your study links back to your subject’s website. This is known as a “backlink.”

If your reader clicks the link in your case study, it takes your reader to the subject's website. Essentially, this small gesture gives them additional website traffic from visitors who have read your case study.

Additionally, a backlink from you increases your subject's page authority in the eyes of Google, which is growing in difficulty as AI infiltrates the internet.

This helps them rank more highly in search engine results. Landing higher on the SERP enables them to collect more traffic from searchers who are looking for information about your subject’s industry.

Once you know what you’re going to offer your candidate, go ahead and contact them to see if they are interested in featuring in a customer success story, with the promise of more details to follow.

6. Ensure you have all the resources you need to proceed before you get a response.

Now it’s time to prepare the resources needed for if — when! — they agree to participate. At the very least, you’ll need a case study release form and a success story letter.

Let's break those two down.

Case Study Release Form

This document can vary, depending on factors like the size of your business, the nature of your work, and what you intend to do with the case study once it is completed.

You’ll need permission to use any brand names and to share the project information publicly.

You should typically aim to include the following in your Case Study Release Form:

• A clear explanation of why you are creating this case study and how it will be used.
• A statement defining the information and potentially trademarked information you expect to be able to include about the company — things like names, logos, job titles, and pictures.
• An explanation of what you would expect from the participant beyond the completion of the case study. For example, is this customer willing to act as a reference or share feedback? Do you have permission to pass contact information along for these purposes?
• A note about compensation.

Success Story Letter

This document serves as an outline for the entire case study process so your subject better understands the entire process they would be opting into.

You'll want to be sure to define the details outlined in your Case Study Release Form within your Success Story Letter. There are many details you’ll need to think about so that you can clearly explain what the process will be like.

7. Define the process you want to follow with the client.

Before you can begin the case study, you have to have a clear outline of the case study process with your client. An example of an effective outline would include the following information.

The Acceptance

First, you‘ll need to receive internal approval from the company’s marketing team.

Once approved, the Release Form should be signed and returned to you. It's also a good time to determine a timeline that meets the needs and capabilities of both teams.

The Questionnaire

To ensure that you have a productive interview — which is one of the best ways to collect information for the case study — you'll want to ask the participant to complete a questionnaire before this conversation.

That will provide your team with the necessary foundation to organize the interview, and get the most out of it.

The Interview

Once the questionnaire is completed, someone on your team should reach out to the participant to schedule a 30- to 60-minute interview.

This should include a series of custom questions related to the customer's experience with your product or service.

The Draft Review

After the case study is composed, you'll want to send a draft to the customer, allowing an opportunity to give you feedback and edits.

The Final Approval

Once any necessary edits are completed, send a revised copy of the case study to the customer for final approval.

Once the case study goes live — on your website or elsewhere — it‘s best to contact the customer with a link to the page where the case study lives.

Don’t be afraid to ask your participants to share these links with their own networks, as it not only demonstrates your ability to deliver positive results and impressive growth, as well.

8. Download a case study email template.

You’ve gathered your resources, and soon your candidate will get to explore the exciting details of participating in your case study.

The case study release form communicates what you'll need from your chosen subject, and your success story letter outlines the process in its entirety.

Hopefully by now they’ve replied that they are interested in working with you on a customer success story. It’s time to send your case study email!

To give you an idea of what that might look like, check out this sample email.

9. Ensure you're asking the right questions.

Before you execute the questionnaire and actual interview, make sure you're setting yourself up for success. A strong case study results from being prepared to ask the right questions.

Here are a few examples to get you started:

• What are your goals?
• What challenges were you experiencing before purchasing our product or service?
• What made our product or service stand out against our competitors?
• What did your decision-making process look like?
• How have you benefited from using our product or service? (Where applicable, always ask for data.)

Keep in mind that the questionnaire is designed to help you gain insights into what sort of strong, success-focused questions to ask during the actual interview.

And once you get to that stage, I recommend that you follow the “Golden Rule of Interviewing.” Sounds fancy, right? It's actually quite simple — ask open-ended questions.

If you‘re looking to craft a compelling story, "yes" or "no" answers won’t provide the details you need. Focus on questions that invite elaboration, such as, “Can you describe ...?” or, “Tell me about ...”

In terms of the interview structure, I recommend categorizing the questions in a way that the answers flow into six specific sections that will mirror a successful case study format. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study.

Open with the customer's business.

The goal of this section is to generate a better understanding of the company's current challenges and goals, plus how they fit into the landscape of their industry. Sample questions might include:

• How long have you been in business?
• How many employees do you have?
• What are some of the objectives of your department at this time?

Cite a problem or pain point.

To tell a compelling story, you need context that helps match the customer's needs with your solution. Sample questions might include:

• What challenges and objectives led you to look for a solution?
• What might have happened if you did not identify a solution?
• Did you explore other solutions before this that did not work out? If so, what happened?

Discuss the decision process.

Exploring how the customer decided to work with you helps to guide potential customers through their own decision-making processes.

Sample questions might include:

• How did you hear about our product or service?
• Who was involved in the selection process?
• What was most important to you when evaluating your options?

Explain how a solution was implemented.

The focus here should be placed on the customer's experience during the onboarding process. Sample questions might include:

• How long did it take to get up and running?
• Did that meet your expectations?
• Who was involved in the process?

Explain how the solution works.

The goal of this section is to better understand how the customer is using your product or service. Sample questions might include:

• Is there a particular aspect of the product or service that you rely on most?
• Who is using the product or service?

End with the results.

In this section, you want to uncover impressive measurable outcomes — the more numbers, the better. Sample questions might include:

• How is the product or service helping you save time and increase productivity?
• In what ways does that enhance your competitive advantage?
• How much have you increased metrics X, Y, and Z?

It’s a smart idea to send a copy of your interview questions to your subject ahead of time so they can prepare strong answers and collect the numerical data you need from them.

10. Lay out your case study format.

When it comes time to take all of the information you‘ve collected and actually turn it into something useful, it’s easy to feel overwhelmed. I always do, but I also know that it works out in the end, so I just jump on in and work it through.

So where should you start? What should you include? What's the best way to structure it?

It‘s important to first understand that there is no one-size-fits-all when it comes to the ways you can present a case study.

They can be very visual, which you’ll see in some of the examples we've included below, and can sometimes be communicated through video or photos with a bit of accompanying text.

Here are the sections I’d suggest, and I'll cover these in more detail after #11 below:

• Title. Keep it short. Develop a succinct but interesting project name you can give the work you did with your subject.
• Subtitle. Use this copy to briefly elaborate on the accomplishment. What was done? The case study itself will explain how you got there.
• Executive Summary . A 2-4 sentence summary of the entire story. You'll want to follow it with 2-3 bullet points that display metrics showcasing success.
• About the Subject. An introduction to the person or company you served, which can be pulled from a LinkedIn Business profile or client website.
• Challenges and Objectives. A 2-3 paragraph description of the customer's challenges, before using your product or service. This section should also include the goals or objectives the customer set out to achieve.
• How Product/Service Helped. A 2-3 paragraph section that describes how your product or service provided a solution to their problem.
• Results. A 2-3 paragraph testimonial that proves how your product or service specifically benefited the person or company and helped achieve its goals. Include numbers to quantify your contributions.
• Supporting Visuals or Quotes. Pick one or two powerful quotes that you would feature at the bottom of the sections above, as well as a visual that supports the story you are telling.
• Future Plans. Everyone likes an epilogue. Comment on what's ahead for your case study subject, whether or not those plans involve you.
• Call-to-Action (CTA). Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done.

When laying out your case study, focus on conveying the information you've gathered in the most clear and concise way possible.

Make it easy to scan and comprehend, and be sure to provide an attractive call-to-action at the bottom — that should provide readers an opportunity to learn more about your product or service.

11. Publish and promote your case study.

Once you‘ve completed your case study, it’s time to publish and promote it.

Some case study formats have pretty obvious promotional outlets — a video case study can go on YouTube, just as an infographic case study can go on Pinterest.

But there are still other ways to publish and promote your case study. Here are a couple of ideas.

Lead Gen in a Blog Post

As stated earlier, written case studies make terrific lead-generators if you convert them into a downloadable format, like a PDF.

To generate leads from your case study, consider writing a blog post that tells an abbreviated story of your client‘s success and asking readers to fill out a form with their name and email address if they’d like to read the rest in your PDF.

Then, promote this blog post on social media, through a Facebook post or a tweet.

Published as a Page on Your Website

As a growing business, you might need to display your case study out in the open to gain the trust of your target audience.

Rather than gating it behind a landing page, publish your case study to its own page on your website, and direct people to it from your homepage with a “Case Studies” or “Testimonials” button along your homepage's top navigation bar.

The traditional case study format includes the following parts: a title and subtitle, a client profile, a summary of the customer’s challenges and objectives, an account of how your solution helped, and a description of the results. You might also want to include supporting visuals and quotes, future plans, and calls-to-action.

The title is one of the most important parts of your case study. It should draw readers in while succinctly describing the potential benefits of working with your company. To that end, your title should:

• State the name of your customer . Right away, the reader must learn which company used your products and services. This is especially important if your customer has a recognizable brand. If you work with individuals and not companies, you may omit the name and go with professional titles: “A Marketer…”, “A CFO…”, and so forth.
• State which product your customer used . Even if you only offer one product or service, or if your company name is the same as your product name, you should still include the name of your solution. That way, readers who are not familiar with your business can become aware of what you sell.
• Allude to the results achieved . You don’t necessarily need to provide hard numbers, but the title needs to represent the benefits, quickly. That way, if a reader doesn’t stay to read, they can walk away with the most essential information: Your product works.

The example above, “Crunch Fitness Increases Leads and Signups With HubSpot,” achieves all three — without being wordy. Keeping your title short and sweet is essential.

2. Subtitle

Your subtitle is another essential part of your case study — don’t skip it, even if you think you’ve done the work with the title.

In this section, include a brief summary of the challenges your customer was facing before they began to use your products and services. Then, drive the point home by reiterating the benefits your customer experienced by working with you.

The above example reads:

“Crunch Fitness was franchising rapidly when COVID-19 forced fitness clubs around the world to close their doors. But the company stayed agile by using HubSpot to increase leads and free trial signups.”

Pro tip: I like that the case study team expressed the urgency of the problem — opening more locations in the midst of a pandemic — and placed the focus on the customer’s ability to stay agile.

3. Executive Summary

The executive summary should provide a snapshot of your customer, their challenges, and the benefits they enjoyed from working with you.

Think it’s too much? Think again — the purpose of the case study is to emphasize, again and again, how well your product works.

The good news is that depending on your design, the executive summary can be mixed with the subtitle or with the “About the Company” section. Many times, this section doesn’t need an explicit “Executive Summary” subheading. You do need, however, to provide a convenient snapshot for readers to scan.

In the above example, ADP included information about its customer in a scannable bullet-point format, then provided two sections: “Business Challenge” and “How ADP Helped.”

Pro tip: Sometimes keeping it simple sells better than too much detail. I love how simple and easy the format is to follow for those who are unfamiliar with ADP or its typical customer.

4. About the Company

Readers need to know and understand who your customer is.

This is important for several reasons:

• It helps your reader potentially relate to your customer.
• It defines your ideal client profile (which is essential to deter poor-fit prospects who might have reached out without knowing they were a poor fit).
• It gives your customer an indirect boon by subtly promoting their products and services.

Feel free to keep this section as simple as possible. You can simply copy and paste information from the company’s LinkedIn, use a quote directly from your customer, or take a more creative storytelling approach.

In the above example, HubSpot included one paragraph of description for Crunch Fitness and a few bullet points. Below, ADP tells the story of its customer using an engaging, personable technique that effectively draws readers in.

5. Challenges and Objectives

The challenges and objectives section of your case study is the place to lay out, in detail, the difficulties your customer faced prior to working with you — and what they hoped to achieve when they enlisted your help.

In this section, you can be as brief or as descriptive as you’d like, but remember to stress the urgency of the situation. Don’t understate how much your customer needed your solution — but of course don’t exaggerate and lie, either.

Provide contextual information as necessary. For instance, the pandemic and societal factors may have contributed to the urgency of the need.

Take the above example from design consultancy IDEO:

“To succeed in today’s knowledge economy means you can never stop learning. But educational opportunities for adults have become difficult to access in the United States, just when they’re needed most. Employers are demanding fresh skills faster than Americans can acquire them, and that’s leaving many behind.

To counter this trend, IDEO helped the city of South Bend and the Drucker Institute launch Bendable, a community-powered platform that connects people with opportunities to learn with and from each other. Free to all, Bendable is sponsored and run by the city’s library system.”

Pro tip: Lay out the challenge, what your customer wants to do about it, and how you made it possible. IDEO mentions the difficulties the United States faces at large, the efforts its customer is taking to address these issues, and the steps IDEO took to help them make it happen.

6. How Product/Service Helped

This is where you get your product or service to shine. Cover the specific benefits that your customer enjoyed and the features they gleaned the most use out of.

You can also go into detail about how you worked with and for your customer.

Maybe you met several times before choosing the right solution, or you consulted with external agencies to create the best package for them.

Whatever the case may be, try to illustrate how easy and pain-free it is to work with the representatives at your company. After all, potential customers aren’t looking to just purchase a product. They’re looking for a dependable provider that will strive to exceed their expectations.

In the above example, IDEO describes how it partnered with research institutes and spoke with learners to create Bendable, a free educational platform.

Pro Tip: Show your proactivity and thoroughness. IDEO did a great job to make potential customers feel that they might do something similar for other clients.

The results are essential, and the best part is that you don’t need to write the entirety of the case study before sharing them. Like HubSpot, IDEO, and ADP, you can include the results right below the subtitle or executive summary.

Use data and numbers to substantiate the success of your efforts, but if you don’t have numbers, you can provide quotes from your customers.

I can’t overstate the importance of the results. In fact, if you wanted to create a short case study, you could include your title, challenge, solution (how your product helped), and result.

8. Supporting Visuals or Quotes

Let your customer speak for themselves by including quotes from the representatives who directly interfaced with your company.

Visuals can also help, even if they’re stock images. On one side, they can help you convey your customer’s industry, and on the other, they can indirectly convey your successes. For instance, a picture of a happy professional — even if they’re not your customer — will communicate that your product can lead to a happy client.

In this example from IDEO, we see a man standing in a boat. IDEO’s customer is neither the man pictured nor the manufacturer of the boat, but rather Conservation International, an environmental organization.

Pro tip: Break up blocks of text to keep your potential customer’s interest. Walls of text get boring quickly. The boat imagery referred to above provides a visually pleasing pattern interrupt to the page, while still conveying what the case study is about.

9. Future Plans

This is optional, but including future plans can help you close on a more positive, personable note than if you were to simply include a quote or the results.

In this space, you can show that your product will remain in your customer’s tech stack for years to come, or that your services will continue to be instrumental to your customer’s success.

Alternatively, if you work only on time-bound projects, you can allude to the positive impact your customer will continue to see, even years after the end of the contract.

10. Call-to-Action (CTA)

Not every case study needs a CTA, but I’d still encourage it. Putting one at the end of your case study will encourage your readers to take an action on your website after learning about the work you've done.

It will also make it easier for them to reach out, if they’re ready to start immediately. You don’t want to lose business just because they have to scroll all the way back up to reach out to your team.

You drove the results, made the connection, set the expectations, used the questionnaire to conduct a successful interview, and boiled down your findings into a compelling story.

And after all of that, you're left with a little piece of sales enabling gold — a case study.

To show you what a well-executed final product looks like, have a look at some of these marketing case study examples.

1. “Shopify Uses HubSpot CRM to Transform High Volume Sales Organization,” by HubSpot

What's interesting about this case study is the way it leads with the customer. This reflects a major HubSpot value, which is to always solve for the customer first.

The copy leads with a brief description of why Shopify uses HubSpot, and it’s accompanied by a short video and some basic statistics on the company.

Notice that this case study uses mixed media. Yes, there is a short video, but it‘s elaborated upon in the additional text on the page.

So, while case studies can use one or the other, don’t be afraid to combine written copy with visuals to emphasize the project's success.

2. “New England Journal of Medicine,” by Corey McPherson Nash

When branding and design studio Corey McPherson Nash showcases its work, it makes sense for it to be visual — after all, that‘s what they do.

So in building the case study for the studio’s work on the New England Journal of Medicine‘s integrated advertising campaign — a project that included the goal of promoting the client’s digital presence — Corey McPherson Nash showed its audience what it did, rather than purely telling it.

Pro tip: Catch eyes by letting targeted visuals do the talking. Notice that the case study above does include some light written copy — which includes the major points I‘ve suggested — but the visuals allow users to really absorb the studio’s services.

3. “Designing the Future of Urban Farming,” by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text — “The Challenge” and “The Outcome.”

Immediately, IDEO has communicated two of the case study‘s major pillars. While that’s great — the company created a solution for vertical farming startup INFARM‘s challenge — it doesn’t stop there.

As the user scrolls down, those pillars are elaborated upon with comprehensive copy that outlines what that process looked like, replete with quotes and additional visuals.

4. “Secure Wi-Fi Wins Big for Tournament,” by WatchGuard

Then, there are the cases when visuals can tell almost the entire story — when executed correctly.

Network security provider WatchGuard can do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament.

5. Freshbooks’ “How Zachary Uses Projects and Profitability Tools to Save $2K/Month”

In the case study above , Freshbooks uses photos, videos, and helpful stats to tell the story of how a small business owner is able to use Freshbooks’ profitability tools to get a handle on ROI on his clients and projects. They do an excellent job of lining up the problem, solution, and results right off the bat.

Pro tip: Widen your portfolio of case studies by covering businesses of different sizes and in various stages of growth. This can help you attract more prospects to keep your pipeline full and your employees working even when you’re not in the middle of large projects.

6. Small Desk Plant Business Ups Sales by 30% With Trello

This case study from Trello on Desk Plants is straightforward and easy to understand. It begins by explaining the background of the company that decided to use it, what its goals were, and how it planned to use Trello to help them.

It then goes on to discuss how the software was implemented and what tasks and teams benefited from it. Towards the end, it explains the sales results that came from implementing the software and includes quotes from decision-makers at the company that implemented it.

7. Facebook's Mercedes Benz Success Story

Facebook's Success Stories page hosts a number of well-designed and easy-to-understand case studies that visually and editorially get to the bottom line quickly.

Each study begins with key stats that draw the reader in. Then it's organized by highlighting a problem or goal in the introduction, the process the company took to reach its goals, and the results. Then, in the end, Facebook notes the tools used in the case study.

Showcasing Your Work

You work hard at what you do. Now, it's time to show it to the world — and more importantly, to potential customers — with a great case study.

Before you show off the projects that make you the proudest, I hope you follow these important steps that will help you effectively communicate that work and leave all parties feeling great about it.

Editor's Note: This blog post was originally published in February 2017 but was updated for comprehensiveness and freshness.

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Title: a preliminary case study on long-form in-the-wild audio spoofing detection.

Abstract: Audio spoofing detection has become increasingly important due to the rise in real-world cases. Current spoofing detectors, referred to as spoofing countermeasures (CM), are mainly trained and focused on audio waveforms with a single speaker and short duration. This study explores spoofing detection in more realistic scenarios, where the audio is long in duration and features multiple speakers and complex acoustic conditions. We test the widely-acquired AASIST under this challenging scenario, looking at the impact of multiple variations such as duration, speaker presence, and acoustic complexities on CM performance. Our work reveals key issues with current methods and suggests preliminary ways to improve them. We aim to make spoofing detection more applicable in more in-the-wild scenarios. This research is served as an important step towards developing detection systems that can handle the challenges of audio spoofing in real-world applications.

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To cite a case study in APA format, start with the author's last name followed by initials, year of publication in parentheses, title of the case study in sentence case, source (e.g., journal article, book), and retrieval information (if applicable). For example: AuthorLastName, Initials. (Year). Title of the case study. Source.

Case study examples. While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success. Juniper Networks. One example is the Adobe and Juniper Networks case study, which puts the reader in the customer's shoes.

Thus, our title should contain the phrase "case study," "case report" or "case series" as is appropriate to the contents. The two most common formats of titles are nominal and compound. A nominal title is a single phrase, for example "A case study of hypertension which responded to spinal manipulation." A compound title consists ...

Title keywords/phrases "My paper studies how program volume affects outcomes for liver transplant patients on waiting lists."-program volume -liver transplant patients -waiting lists-outcomes "This is a case study."-case study "I studied 60 cases of liver transplant patients on a waiting list throughout the US aged 20-50 years."

The title should be concise and interesting but should also enable people to find it in medical literature search engines. Also think about how you will present your case study—for example, a poster presentation or scientific paper—and consider potential journals or conferences, as you may need to write in a particular style or format. ...

Your case study title needs to resonate. Do this by providing results-oriented information your audience cares about. In this post, we'll cover the 3 elements your case study titles need to include, as well as provide you with examples from a few leading B2B SaaS companies. This is the second post in a 9-part series on how to write a B2B case ...

The five case studies listed below are well-written, well-designed, and incorporate a time-tested structure. 1. Lane Terralever and Pinnacle at Promontory. This case study example from Lane Terralever incorporates images to support the content and effectively uses subheadings to make the piece scannable. 2.

The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case ...

Entice the reader. Find a way to pique your readers' interest, give them enough information to keep them reading. Incorporate important keywords. Consider what about your article will be most interesting to your audience: Most readers come to an article from a search engine, so take some time and include the important ones in your title ...

Two words: case studies. Table of Contents. How To Create A Case Study In 7 Steps. Step One: Identify Your Topic & Angle. Step Two: Get Permission To Tell The Story. Step Three: Create An Introductory Questionnaire. Step Four: Write Your Interview Questions. Step Five: Line Up A Time & Conduct Your Interview.

Revised on November 20, 2023. A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research. A case study research design usually involves qualitative methods, but quantitative methods are ...

Case study examples. Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study: Amazon Web Services, Inc. provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis. This case study example illustrates the benefits Thomson Reuters experienced ...

Although case studies have been discussed extensively in the literature, little has been written about the specific steps one may use to conduct case study research effectively (Gagnon, 2010; Hancock & Algozzine, 2016).Baskarada (2014) also emphasized the need to have a succinct guideline that can be practically followed as it is actually tough to execute a case study well in practice.

The case study title's length depends on your professor's assignment and your needs. Since case studies are often used in business writing, keeping the title short is vital. As a rule, you will be required to make a title 5-9 words long; it should be informative and catchy enough to attract the target audience.

1. Make it as easy as possible for the client. Just like when asking for reviews, it's important to make the process as clear and easy as possible for the client. When you reach out, ask if you can use their story of achievement as a case study for your business. Make the details as clear as possible, including:

1. Select a case. Once you identify the problem at hand and come up with questions, identify the case you will focus on. The study can provide insights into the subject at hand, challenge existing assumptions, propose a course of action, and/or open up new areas for further research. 2.

Attention grabbing title. The title of your case study needs to grab potential readers attention and convince them that this is a valuable piece of content. Make your title catchy, concise, and descriptive, just like you would for a good blog post. But you also need to make sure you give your readers a clear idea of what the case study is about.

The purpose of case study research is twofold: (1) to provide descriptive information and (2) to suggest theoretical relevance. Rich description enables an in-depth or sharpened understanding of the case. It is unique given one characteristic: case studies draw from more than one data source. Case studies are inherently multimodal or mixed ...

2. Determine the case study's objective. All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives. Your first step when writing a case study is to determine the objective or goal of the subject you're featuring.

Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 1-2 sentences. Background. Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study. Evaluation of the Case

A case study is a document that focuses on a business problem and provides a clear solution. Marketers use case studies to tell a story about a customer's journey or how a product or service solves a specific issue. Case studies can be used in all levels of business and in many industries. A thorough case study often uses metrics, such as key ...

The project, which began as a simple 2-day assignment quickly became my passion project, I spent a lot of time googling, ideating, sketching solutions and I talked to a lot of people to understand how I could improve the existing system. I hope you enjoyed my case study and would love to hear your thoughts on my work. Thanks.

Audio spoofing detection has become increasingly important due to the rise in real-world cases. Current spoofing detectors, referred to as spoofing countermeasures (CM), are mainly trained and focused on audio waveforms with a single speaker and short duration. This study explores spoofing detection in more realistic scenarios, where the audio is long in duration and features multiple speakers ...

The findings suggest that the manifestations of these characteristics during hybridisation is context specific and should be empirically determined DA - 2020 DB - OpenUCT DP - University of Cape Town KW - Law LK - https://open.uct.ac.za PY - 2020 T1 - Hybrid governance in the global south: A case study of collusion within the South African ...

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My Dream House German Reading: Mein Traumhaus

Subject: Languages

Age range: 14 - 16

Resource type: Lesson (complete)

Last updated

30 July 2021

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This fun German reading allows students to review common vocabulary around the house while reading a description of someone’s dream home!

The reading is followed by seven reading comprehension questions and a short writing assignment.

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I moved from the US to Germany 2 years ago. Here are the 7 biggest culture shocks I've experienced.

• The first time I visited Germany was when I moved there with my husband two years ago.
• I couldn't believe how easily accessible and convenient the public transportation system was.
• I was shocked to find that most stores, including grocery stores, were closed on Sundays.

In July 2022, I fulfilled my lifelong dream of moving to Europe .

When my husband and I got married in January of that year, we didn't opt for the typical wedding registry. Instead, we sold, donated, or tossed almost everything we owned. Even our cars — which we sold two days before we left the US — had to go.

We headed to Germany, a country we'd never visited before, with just a few suitcases and our two cats. As soon as we arrived, we noticed a lot of cultural differences .

Here are seven things that surprised us about life in Germany.

Most places don't have air conditioning.

After a tiring seven-hour flight from Boston to Frankfurt, a three-hour drive from the airport, and six flights of stairs to our apartment, we arrived in Düsseldorf and quickly learned air conditioning isn't really a thing in Germany.

The large tilt-and-turn windows in our place didn't have screens, only metal rolling shutters. This meant we couldn't open the windows fully for fear our cats would try to go outside.

Instead, we cranked the metal shutters down early in the morning to keep hot air out and then rolled them up at night to allow cool air in.

We also stayed hydrated, added ice cubes to the cats' water bowls, tried not to use the oven, took cool showers, and ordered a standing fan.

It blew my mind to learn that only about one in eight German households use air conditioning. Still, we had no choice but to adjust to that lifestyle.

Public transit is easily accessible in most major cities.

Growing up in the Massachusetts suburbs, I relied on my car and only used the train to commute to Boston. Although I have a German driver's license now, I haven't driven in the last two years.

My husband and I have moved to a few different cities within Germany, and luckily, we've always had easy access to public transportation.

Most stores are closed on Sundays.

We landed in Germany on a Sunday and soon learned that most shops — even grocery stores — were closed, forcing us to use a food-delivery app.

That's because Sundays are rest days in Germany. Most people aren't supposed to work or shop, though there are a few exceptions for touristy spots and gas stations.

Most apartments don't come with kitchens.

When I was apartment hunting, I was surprised to learn that many rentals didn't have kitchens stocked with a refrigerator, oven, cabinets, counters, washing machine, or dishwasher. Instead, there was typically only an empty room with appliance hookups.

That's because, in Germany, tenants often take most of their kitchen with them when they leave, or they sell the major parts to whoever is moving in. This allows tenants to personalize their spaces, can help landlords save on costs, and may encourage tenants to stay longer .

Carrying cash is a necessity.

To avoid fees and security concerns, many restaurants, local businesses, market stalls, and cafés only accept cash as payment.

Luckily, many larger businesses, grocery stores, and malls accept credit and debit cards, as well as other forms of digital payment.

There's no social expectation to tip.

In Germany, tipping is appreciated but not expected.

At restaurants, it isn't common to add a tip to the receipt. Instead, people will leave a few euros on the table as a thank you.

The first time I went to pay at a hair salon, I was prepared to give a 20% tip. However, the stylist explained that while she appreciated the gesture, a 5% to 10% tip is typical. She also said some salons don't process tips by card, so cash is preferred.

Sparkling water is preferred over still.

In Germany, restaurants automatically serve sparkling water without ice. If a customer asks for ice in their water, it clearly signals that they're American.

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