Research trends in market intelligence: a review through a data-driven
The exponential growth of data-driven decision-making in modern business stimulates the gravity of market intelligence (MI) in both industry and academia. Consequently, the field of MI has been significantly influenced by a substantial body of literature over the past few decades. The study makes a scholarly contribution by carefully analyzing the previous literature and plotting relevant ...
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Access key insights on topics shaping your industry. Our topic pages offer consolidated news, blogs, research, video, and podcasts to give you a single destination for the intelligence you need. With the impact of COVID-19, financial firms must constantly assess and adjust their business continuation plans. Explore our news, data, analytics ...
Topic Pages
P. +852 2841 1077. E. [email protected]. You need deep insights on key topics shaping your industry. Our topic pages combine news, blogs, research, video, and podcasts into a single view to give you a single destination for the intelligence you need.
PDF Research trends in market intelligence: a review through a ...
ness performance when backed up by market intelligence. Along with discussing MI's multidimensional benets and implications, an increasing number of publications in the last few decades warrant further research on the topic. The articles downloaded from the Scopus database show an upward trend of journal articles discussing MI in each period.
Market Intelligence: Definition, Methods, Types and Examples
Market Intelligence: Definition, Methods, Types and ...
What Is Market Intelligence? Definition, Types, How To Use
Market intelligence gives a company a foundation for its decision-making processes. It also helps a company anticipate future market trends. Data from the target market could hint at market forces and projection positions, allowing businesses to leverage this information to their advantage. Market intelligence eliminates risks associated with ...
A Quick Guide to Market Intelligence
Market intelligence is "an ongoing, holistic knowledge of all aspects of the marketplace," according to Quirk's Marketing Research Review. Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights. These four areas cover a range of ...
Market intelligence and how you should use it
Market intelligence focuses on the external environment of a business. It involves gathering and analysing information about the market, including competitors, customers, trends and products. Business intelligence, on the other hand, focuses on the internal data of a business. It involves analysing data related to a company's operations, such ...
Market Intelligence: Definition, Advantages and Examples
The scope of market research and market intelligence is quite different. Market research is company-specific and deals with topics like consumer preferences, customer perception, customer base, customer retention, trends, product features, styles, flavors, etc. Market intelligence includes the things mentioned above as well but is more about ...
Market Intelligence: Drivers and Benefits
MI is used interchangeably with Business Intelligence or Competitive Intelligence, which helps organizations understand their business environment, compete successfully in it, and grow as a result. As a program, MI collects information about market players and strategically relevant topics and processes it into insights that support decision ...
How to Conduct Deeper Market and Competitive Intelligence Research
Market and Competitive Intelligence research is evolving. M&CI processes are evolving, placing greater focus on communicating their findings and insights and less on research alone. According to one survey from SCIP, CI professionals estimated they would spend 33% of their time on research in 2021, while another 36% of their time would be spent ...
7 Market Research Examples for Competitive Intelligence
Prediction Market Research for Competitive Intelligence; Market research is an important--but often overlooked--element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in ...
Market Intelligence: What It Is & How To Use It
What Is Market Intelligence. Market intelligence is the actual data or information that relates to your business's overall market. Market intelligence encompasses more than just who your target ...
What Is Market Intelligence? Types, Best Practices, And Use Cases
Market research, on the other hand, is completely different and aims to address a specific business question. Market intelligence vs. market research. The key difference is that: market intelligence analyzes changing trends to help you come up with better business strategies, whereas market research answers specific business questions.
Top Marketing Research Topics: A Guide for Marketers
Top Marketing Research Topics: A Guide for Marketers
Research Center
Trending Research Topics. Here's a highlight of the latest tools, topics, and trends related to international trade research: ... Market Intelligence Get comprehensive, up-to-date information about global markets and the export potential for your products and services.
Market Intelligence 101: What It Is & How To Use It
The Cambridge Dictionary describes it as: "Information about customer demand, competitors' products, etc. in a particular market that a company uses to help it decide what products to sell, what prices to charge, etc. Their aim is to exploit information technology to provide market intelligence.".
Competitive & Market Intelligence Topic Hub
Competitive & Market Intelligence Topic Hub
PDF CURRENT RESEARCH TOPICS IN MARKETING
2. Become familiar with the research process and scientific method. This will prove advantageous in any problem solving activity; and 3. Have the opportunity to investigate in depth a marketing topic that has intrigued them. The articles we will study focus on topics that that are of current commercial interest.
300 Marketing Research Topics for You
Here are 15 concise topics to jumpstart your social media marketing research paper: Emojis & Engagement: Decoding the Power of Emoticons in Social Media Marketing. Live Q&A Sessions: Driving Audience Interaction on Social Platforms. Social Media Collaborations: Partnering for Growth.
Market Intelligence Vs Market Research
Market intelligence and Market Research are frequently used interchangeably, but they are distinct concepts. ... Contify is a market and competitive intelligence platform that helps organizations track competitors, customers, and key intelligence topics. It gathers key insights from news, company websites, regulatory portals, and social ...
Guide on Marketing Research Topics
Guide on Marketing Research Topics
The Future of Marketing and Marketing Education
Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains.
COMMENTS
The exponential growth of data-driven decision-making in modern business stimulates the gravity of market intelligence (MI) in both industry and academia. Consequently, the field of MI has been significantly influenced by a substantial body of literature over the past few decades. The study makes a scholarly contribution by carefully analyzing the previous literature and plotting relevant ...
Access key insights on topics shaping your industry. Our topic pages offer consolidated news, blogs, research, video, and podcasts to give you a single destination for the intelligence you need. With the impact of COVID-19, financial firms must constantly assess and adjust their business continuation plans. Explore our news, data, analytics ...
P. +852 2841 1077. E. [email protected]. You need deep insights on key topics shaping your industry. Our topic pages combine news, blogs, research, video, and podcasts into a single view to give you a single destination for the intelligence you need.
ness performance when backed up by market intelligence. Along with discussing MI's multidimensional benets and implications, an increasing number of publications in the last few decades warrant further research on the topic. The articles downloaded from the Scopus database show an upward trend of journal articles discussing MI in each period.
Market Intelligence: Definition, Methods, Types and ...
Market intelligence gives a company a foundation for its decision-making processes. It also helps a company anticipate future market trends. Data from the target market could hint at market forces and projection positions, allowing businesses to leverage this information to their advantage. Market intelligence eliminates risks associated with ...
Market intelligence is "an ongoing, holistic knowledge of all aspects of the marketplace," according to Quirk's Marketing Research Review. Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights. These four areas cover a range of ...
Market intelligence focuses on the external environment of a business. It involves gathering and analysing information about the market, including competitors, customers, trends and products. Business intelligence, on the other hand, focuses on the internal data of a business. It involves analysing data related to a company's operations, such ...
The scope of market research and market intelligence is quite different. Market research is company-specific and deals with topics like consumer preferences, customer perception, customer base, customer retention, trends, product features, styles, flavors, etc. Market intelligence includes the things mentioned above as well but is more about ...
MI is used interchangeably with Business Intelligence or Competitive Intelligence, which helps organizations understand their business environment, compete successfully in it, and grow as a result. As a program, MI collects information about market players and strategically relevant topics and processes it into insights that support decision ...
Market and Competitive Intelligence research is evolving. M&CI processes are evolving, placing greater focus on communicating their findings and insights and less on research alone. According to one survey from SCIP, CI professionals estimated they would spend 33% of their time on research in 2021, while another 36% of their time would be spent ...
Prediction Market Research for Competitive Intelligence; Market research is an important--but often overlooked--element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in ...
What Is Market Intelligence. Market intelligence is the actual data or information that relates to your business's overall market. Market intelligence encompasses more than just who your target ...
Market research, on the other hand, is completely different and aims to address a specific business question. Market intelligence vs. market research. The key difference is that: market intelligence analyzes changing trends to help you come up with better business strategies, whereas market research answers specific business questions.
Top Marketing Research Topics: A Guide for Marketers
Trending Research Topics. Here's a highlight of the latest tools, topics, and trends related to international trade research: ... Market Intelligence Get comprehensive, up-to-date information about global markets and the export potential for your products and services.
The Cambridge Dictionary describes it as: "Information about customer demand, competitors' products, etc. in a particular market that a company uses to help it decide what products to sell, what prices to charge, etc. Their aim is to exploit information technology to provide market intelligence.".
Competitive & Market Intelligence Topic Hub
2. Become familiar with the research process and scientific method. This will prove advantageous in any problem solving activity; and 3. Have the opportunity to investigate in depth a marketing topic that has intrigued them. The articles we will study focus on topics that that are of current commercial interest.
Here are 15 concise topics to jumpstart your social media marketing research paper: Emojis & Engagement: Decoding the Power of Emoticons in Social Media Marketing. Live Q&A Sessions: Driving Audience Interaction on Social Platforms. Social Media Collaborations: Partnering for Growth.
Market intelligence and Market Research are frequently used interchangeably, but they are distinct concepts. ... Contify is a market and competitive intelligence platform that helps organizations track competitors, customers, and key intelligence topics. It gathers key insights from news, company websites, regulatory portals, and social ...
Guide on Marketing Research Topics
Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains.