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What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, how often should a business plan be updated, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

A business plan is a document that details a company's goals and how it intends to achieve them. Business plans can be of benefit to both startups and well-established companies. For startups, a business plan can be essential for winning over potential lenders and investors. Established businesses can find one useful for staying on track and not losing sight of their goals. This article explains what an effective business plan needs to include and how to write one.

Key Takeaways

• A business plan is a document describing a company's business activities and how it plans to achieve its goals.
• Startup companies use business plans to get off the ground and attract outside investors.
• For established companies, a business plan can help keep the executive team focused on and working toward the company's short- and long-term objectives.
• There is no single format that a business plan must follow, but there are certain key elements that most companies will want to include.

Investopedia / Ryan Oakley

Any new business should have a business plan in place prior to beginning operations. In fact, banks and venture capital firms often want to see a business plan before they'll consider making a loan or providing capital to new businesses.

Even if a business isn't looking to raise additional money, a business plan can help it focus on its goals. A 2017 Harvard Business Review article reported that, "Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical nonplanning entrepreneurs."

Ideally, a business plan should be reviewed and updated periodically to reflect any goals that have been achieved or that may have changed. An established business that has decided to move in a new direction might create an entirely new business plan for itself.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. These include being able to think through ideas before investing too much money in them and highlighting any potential obstacles to success. A company might also share its business plan with trusted outsiders to get their objective feedback. In addition, a business plan can help keep a company's executive team on the same page about strategic action items and priorities.

Business plans, even among competitors in the same industry, are rarely identical. However, they often have some of the same basic elements, as we describe below.

While it's a good idea to provide as much detail as necessary, it's also important that a business plan be concise enough to hold a reader's attention to the end.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, it's best to fit the basic information into a 15- to 25-page document. Other crucial elements that take up a lot of space—such as applications for patents—can be referenced in the main document and attached as appendices.

These are some of the most common elements in many business plans:

• Executive summary: This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
• Products and services: Here, the company should describe the products and services it offers or plans to introduce. That might include details on pricing, product lifespan, and unique benefits to the consumer. Other factors that could go into this section include production and manufacturing processes, any relevant patents the company may have, as well as proprietary technology . Information about research and development (R&D) can also be included here.
• Market analysis: A company needs to have a good handle on the current state of its industry and the existing competition. This section should explain where the company fits in, what types of customers it plans to target, and how easy or difficult it may be to take market share from incumbents.
• Marketing strategy: This section can describe how the company plans to attract and keep customers, including any anticipated advertising and marketing campaigns. It should also describe the distribution channel or channels it will use to get its products or services to consumers.
• Financial plans and projections: Established businesses can include financial statements, balance sheets, and other relevant financial information. New businesses can provide financial targets and estimates for the first few years. Your plan might also include any funding requests you're making.

The best business plans aren't generic ones created from easily accessed templates. A company should aim to entice readers with a plan that demonstrates its uniqueness and potential for success.

2 Types of Business Plans

Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean startup. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

• Traditional business plans : These plans tend to be much longer than lean startup plans and contain considerably more detail. As a result they require more work on the part of the business, but they can also be more persuasive (and reassuring) to potential investors.
• Lean startup business plans : These use an abbreviated structure that highlights key elements. These business plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.

Why Do Business Plans Fail?

A business plan is not a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections to begin with. Markets and the overall economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All of this calls for building some flexibility into your plan, so you can pivot to a new course if needed.

How frequently a business plan needs to be revised will depend on the nature of the business. A well-established business might want to review its plan once a year and make changes if necessary. A new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is an option when a company prefers to give a quick explanation of its business. For example, a brand-new company may feel that it doesn't have a lot of information to provide yet.

Sections can include: a value proposition ; the company's major activities and advantages; resources such as staff, intellectual property, and capital; a list of partnerships; customer segments; and revenue sources.

A business plan can be useful to companies of all kinds. But as a company grows and the world around it changes, so too should its business plan. So don't think of your business plan as carved in granite but as a living document designed to evolve with your business.

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

U.S. Small Business Administration. " Write Your Business Plan ."

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a School Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a School

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the school industry.
• Discuss the type of school you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

• Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
• Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
• Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
• Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

• How big is the school industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of students do they serve?
• What type of school are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide specialized instruction, either in subject or in method?
• Will you offer courses or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

• Choose the Name for Your School
• Create Your School Business Plan
• Choose the Legal Structure for Your School
• Secure Startup Funding for Your School (If Needed)
• Secure a Location for Your Business
• Register Your School with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your School
• Buy or Lease the Right School Equipment
• Develop Your School Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your School
• Open for Business

Learn more about   how to start your own school .

Don’t you wish there was a faster, easier way to finish your School business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

What is a Business Plan? Definition, Tips, and Templates

Published: June 07, 2023

In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success.

Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a business plan?

In this post, we'll explain what a business plan is, the reasons why you'd need one, identify different types of business plans, and what you should include in yours.

What is a business plan?

A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. It outlines a company's go-to-market plan, financial projections, market research, business purpose, and mission statement. Key staff who are responsible for achieving the goals may also be included in the business plan along with a timeline.

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality.

What is a business plan used for?

The purpose of a business plan is three-fold: It summarizes the organization’s strategy in order to execute it long term, secures financing from investors, and helps forecast future business demands.

Business Plan Template [ Download Now ]

Working on your business plan? Try using our Business Plan Template . Pre-filled with the sections a great business plan needs, the template will give aspiring entrepreneurs a feel for what a business plan is, what should be in it, and how it can be used to establish and grow a business from the ground up.

Purposes of a Business Plan

Chances are, someone drafting a business plan will be doing so for one or more of the following reasons:

1. Securing financing from investors.

Since its contents revolve around how businesses succeed, break even, and turn a profit, a business plan is used as a tool for sourcing capital. This document is an entrepreneur's way of showing potential investors or lenders how their capital will be put to work and how it will help the business thrive.

All banks, investors, and venture capital firms will want to see a business plan before handing over their money, and investors typically expect a 10% ROI or more from the capital they invest in a business.

Therefore, these investors need to know if — and when — they'll be making their money back (and then some). Additionally, they'll want to read about the process and strategy for how the business will reach those financial goals, which is where the context provided by sales, marketing, and operations plans come into play.

2. Documenting a company's strategy and goals.

A business plan should leave no stone unturned.

Business plans can span dozens or even hundreds of pages, affording their drafters the opportunity to explain what a business' goals are and how the business will achieve them.

To show potential investors that they've addressed every question and thought through every possible scenario, entrepreneurs should thoroughly explain their marketing, sales, and operations strategies — from acquiring a physical location for the business to explaining a tactical approach for marketing penetration.

These explanations should ultimately lead to a business' break-even point supported by a sales forecast and financial projections, with the business plan writer being able to speak to the why behind anything outlined in the plan.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

You're all set!

Click this link to access this resource at any time.

Free Business Plan [Template]

Fill out the form to access your free business plan., 3. legitimizing a business idea..

Everyone's got a great idea for a company — until they put pen to paper and realize that it's not exactly feasible.

A business plan is an aspiring entrepreneur's way to prove that a business idea is actually worth pursuing.

As entrepreneurs document their go-to-market process, capital needs, and expected return on investment, entrepreneurs likely come across a few hiccups that will make them second guess their strategies and metrics — and that's exactly what the business plan is for.

It ensures an entrepreneur's ducks are in a row before bringing their business idea to the world and reassures the readers that whoever wrote the plan is serious about the idea, having put hours into thinking of the business idea, fleshing out growth tactics, and calculating financial projections.

4. Getting an A in your business class.

Speaking from personal experience, there's a chance you're here to get business plan ideas for your Business 101 class project.

If that's the case, might we suggest checking out this post on How to Write a Business Plan — providing a section-by-section guide on creating your plan?

What does a business plan need to include?

• Business Plan Subtitle
• Executive Summary
• Company Description
• The Business Opportunity
• Competitive Analysis
• Target Market
• Marketing Plan
• Financial Summary
• Funding Requirements

1. Business Plan Subtitle

Every great business plan starts with a captivating title and subtitle. You’ll want to make it clear that the document is, in fact, a business plan, but the subtitle can help tell the story of your business in just a short sentence.

2. Executive Summary

Although this is the last part of the business plan that you’ll write, it’s the first section (and maybe the only section) that stakeholders will read. The executive summary of a business plan sets the stage for the rest of the document. It includes your company’s mission or vision statement, value proposition, and long-term goals.

3. Company Description

This brief part of your business plan will detail your business name, years in operation, key offerings, and positioning statement. You might even add core values or a short history of the company. The company description’s role in a business plan is to introduce your business to the reader in a compelling and concise way.

4. The Business Opportunity

The business opportunity should convince investors that your organization meets the needs of the market in a way that no other company can. This section explains the specific problem your business solves within the marketplace and how it solves them. It will include your value proposition as well as some high-level information about your target market.

5. Competitive Analysis

Just about every industry has more than one player in the market. Even if your business owns the majority of the market share in your industry or your business concept is the first of its kind, you still have competition. In the competitive analysis section, you’ll take an objective look at the industry landscape to determine where your business fits. A SWOT analysis is an organized way to format this section.

6. Target Market

Who are the core customers of your business and why? The target market portion of your business plan outlines this in detail. The target market should explain the demographics, psychographics, behavioristics, and geographics of the ideal customer.

7. Marketing Plan

Marketing is expansive, and it’ll be tempting to cover every type of marketing possible, but a brief overview of how you’ll market your unique value proposition to your target audience, followed by a tactical plan will suffice.

Think broadly and narrow down from there: Will you focus on a slow-and-steady play where you make an upfront investment in organic customer acquisition? Or will you generate lots of quick customers using a pay-to-play advertising strategy? This kind of information should guide the marketing plan section of your business plan.

8. Financial Summary

Money doesn’t grow on trees and even the most digital, sustainable businesses have expenses. Outlining a financial summary of where your business is currently and where you’d like it to be in the future will substantiate this section. Consider including any monetary information that will give potential investors a glimpse into the financial health of your business. Assets, liabilities, expenses, debt, investments, revenue, and more are all useful adds here.

So, you’ve outlined some great goals, the business opportunity is valid, and the industry is ready for what you have to offer. Who’s responsible for turning all this high-level talk into results? The "team" section of your business plan answers that question by providing an overview of the roles responsible for each goal. Don’t worry if you don’t have every team member on board yet, knowing what roles to hire for is helpful as you seek funding from investors.

10. Funding Requirements

Remember that one of the goals of a business plan is to secure funding from investors, so you’ll need to include funding requirements you’d like them to fulfill. The amount your business needs, for what reasons, and for how long will meet the requirement for this section.

Types of Business Plans

• Startup Business Plan
• Feasibility Business Plan
• Internal Business Plan
• Strategic Business Plan
• Business Acquisition Plan
• Business Repositioning Plan
• Expansion or Growth Business Plan

There’s no one size fits all business plan as there are several types of businesses in the market today. From startups with just one founder to historic household names that need to stay competitive, every type of business needs a business plan that’s tailored to its needs. Below are a few of the most common types of business plans.

For even more examples, check out these sample business plans to help you write your own .

1. Startup Business Plan

As one of the most common types of business plans, a startup business plan is for new business ideas. This plan lays the foundation for the eventual success of a business.

The biggest challenge with the startup business plan is that it’s written completely from scratch. Startup business plans often reference existing industry data. They also explain unique business strategies and go-to-market plans.

Because startup business plans expand on an original idea, the contents will vary by the top priority goals.

For example, say a startup is looking for funding. If capital is a priority, this business plan might focus more on financial projections than marketing or company culture.

2. Feasibility Business Plan

This type of business plan focuses on a single essential aspect of the business — the product or service. It may be part of a startup business plan or a standalone plan for an existing organization. This comprehensive plan may include:

• A detailed product description
• Market analysis
• Technology needs
• Production needs
• Financial sources
• Production operations

According to CBInsights research, 35% of startups fail because of a lack of market need. Another 10% fail because of mistimed products.

Some businesses will complete a feasibility study to explore ideas and narrow product plans to the best choice. They conduct these studies before completing the feasibility business plan. Then the feasibility plan centers on that one product or service.

3. Internal Business Plan

Internal business plans help leaders communicate company goals, strategy, and performance. This helps the business align and work toward objectives more effectively.

Besides the typical elements in a startup business plan, an internal business plan may also include:

• Department-specific budgets
• Target demographic analysis
• Market size and share of voice analysis
• Action plans
• Sustainability plans

Most external-facing business plans focus on raising capital and support for a business. But an internal business plan helps keep the business mission consistent in the face of change.

4. Strategic Business Plan

Strategic business plans focus on long-term objectives for your business. They usually cover the first three to five years of operations. This is different from the typical startup business plan which focuses on the first one to three years. The audience for this plan is also primarily internal stakeholders.

These types of business plans may include:

• Relevant data and analysis
• Assessments of company resources
• Vision and mission statements

It's important to remember that, while many businesses create a strategic plan before launching, some business owners just jump in. So, this business plan can add value by outlining how your business plans to reach specific goals. This type of planning can also help a business anticipate future challenges.

5. Business Acquisition Plan

Investors use business plans to acquire existing businesses, too — not just new businesses.

A business acquisition plan may include costs, schedules, or management requirements. This data will come from an acquisition strategy.

A business plan for an existing company will explain:

• How an acquisition will change its operating model
• What will stay the same under new ownership
• Why things will change or stay the same
• Acquisition planning documentation
• Timelines for acquisition

Additionally, the business plan should speak to the current state of the business and why it's up for sale.

For example, if someone is purchasing a failing business, the business plan should explain why the business is being purchased. It should also include:

• What the new owner will do to turn the business around
• Historic business metrics
• Sales projections after the acquisition
• Justification for those projections

6. Business Repositioning Plan

When a business wants to avoid acquisition, reposition its brand, or try something new, CEOs or owners will develop a business repositioning plan.

This plan will:

• Acknowledge the current state of the company.
• State a vision for the future of the company.
• Explain why the business needs to reposition itself.
• Outline a process for how the company will adjust.

Companies planning for a business reposition often do so — proactively or retroactively — due to a shift in market trends and customer needs.

For example, shoe brand AllBirds plans to refocus its brand on core customers and shift its go-to-market strategy. These decisions are a reaction to lackluster sales following product changes and other missteps.

7. Expansion or Growth Business Plan

When your business is ready to expand, a growth business plan creates a useful structure for reaching specific targets.

For example, a successful business expanding into another location can use a growth business plan. This is because it may also mean the business needs to focus on a new target market or generate more capital.

This type of plan usually covers the next year or two of growth. It often references current sales, revenue, and successes. It may also include:

• SWOT analysis
• Growth opportunity studies
• Financial goals and plans
• Marketing plans
• Capability planning

These types of business plans will vary by business, but they can help businesses quickly rally around new priorities to drive growth.

Getting Started With Your Business Plan

At the end of the day, a business plan is simply an explanation of a business idea and why it will be successful. The more detail and thought you put into it, the more successful your plan — and the business it outlines — will be.

When writing your business plan, you’ll benefit from extensive research, feedback from your team or board of directors, and a solid template to organize your thoughts. If you need one of these, download HubSpot's Free Business Plan Template below to get started.

Editor's note: This post was originally published in August 2020 and has been updated for comprehensiveness.

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How to start an education consulting business

Are you a seasoned educator with a passion for helping others succeed? Do you have an entrepreneurial spirit? If so, an educational consulting business may be the perfect career path for you. As an educational consultant, you can provide invaluable guidance, support, and expertise. You can offer your services to clients who want to achieve their educational and career goals. 

There are over 7,500 education consultants in the country. There’s increasing demand for expert guidance and support from students, parents, and educators. By starting your own consultancy business, you can tap into this growing market. 

This guide will help you lay a strong foundation for your consulting business. Read on to explore the essential steps to starting an education consulting business. 

What is an educational consulting business?

Starting an educational consulting business is a great opportunity for individuals with expertise in the education sector. An educational consultant provides guidance and support to students, parents, and educational institutions. This is to enhance their learning process and achieve their academic goals. 

Educational consultants help students and parents with college admissions, financial aid, and career choices. They also assist educational institutions with curriculum development, faculty development, and student recruitment.

Benefits of starting an educational consulting business

Starting an educational consulting business can be a highly rewarding and lucrative venture. It provides the opportunity to work in the education sector. You can help and impact the lives of students and educators. You can also work with educational institutions to improve their services. Additionally, an educational consulting business has the potential to generate significant revenue.

The education consultancy industry

The education consultancy industry is a growing sector as many parents and educators seek support and guidance in navigating the education system. The education consulting market size is expected to reach $3.45 billion by the end of 2030. With an increasing demand for quality education, these consulting businesses are increasingly relevant, helping students and parents make informed decisions about their educational journey. The industry includes a range of services, from college admissions counseling to curriculum development and teacher training. This provides businesses with a wide range of opportunities to specialize and stand out.

Conducting market research

Before you start your education consultancy business, it is essential to conduct thorough market research. This will help you understand your target audience, competition, and industry trends. 

Identifying your target audience

One crucial aspect of market research is identifying your target audience. You must understand your potential clients’ specific demographics, interests, and needs. This will help you develop services that cater to their unique requirements and create effective marketing strategies.

Analyzing competition in the education consultancy industry

Competitor analysis is another significant element of market research. By analyzing the services, pricing, and marketing strategies of your competitors, you can gain a competitive edge. This can help you identify opportunities to differentiate your services and stand out in the market.

Understanding market trends and demands

You must understand the current and future trends in the education consultancy industry. This includes understanding your target audience’s needs. You must understand the increasing demand for specific services. Additionally, you must explore advancements in technology that can impact your business. So stay up-to-date on trends. This way, you can adapt your services. This also lets you stay ahead of the competition.

Conducting comprehensive market research can help you understand your audience, competition, and industry trends. Consequently, this can help you develop effective strategies for growth and success.

Developing a business plan

A business plan is the essence of any business, including an educational consulting business. It is a roadmap for achieving your goals and objectives. A well-written business plan helps you define your business and identify your competition. It helps you determine your target audience and develop effective marketing strategies.

Setting specific goals and objectives

Before creating a business plan, you need to set specific goals and objectives for your educational consultancy. These goals should be measurable, achievable, and relevant to your business. Goal examples include:

• Improving client conversion rate
• Increasing revenue
• Becoming a market leader in your niche

Say you’ve identified your goals and objectives. Then, you can create a plan that focuses on achieving those goals.

Creating a marketing strategy

A well-crafted marketing strategy can help you reach your target audience. Your marketing strategy should identify your target audience. This is where you outline your marketing channels (print ads, social media platforms, email marketing, etc.). This is also where you determine your budget for marketing activities.

Determining financial projections

Determining financial projections is vital for any business. You need to calculate your start-up costs and ongoing expenses. These include rent, utilities, equipment, and employees' salaries. You also need to determine your pricing strategy. You can base this on your competition and the value of your services. Additionally, you should prepare financial projections for the next two to five years. This will guide you in your financial decisions and ensure your business stays profitable.

Legal and financial considerations

Starting a consultancy business involves important legal and financial considerations. By addressing these aspects, you can ensure the smooth operation of your business and minimize the risks involved.

Choosing a business structure

You must choose a business structure. This includes sole proprietorship, LLC, partnership, or corporation. For an educational consultancy business, an LLC structure is commonly preferred as it offers limited liability protection and flexibility in management.

Meeting legal requirements

Starting a consultancy business also involves meeting legal requirements. This includes obtaining any required licenses or permits from your state and local government. You may also need to file for a tax ID number and register for taxes. Additionally, you must ensure compliance with relevant laws and regulations. For instance, data privacy laws.

Managing expenses and income

Managing expenses and income is an essential part of running a consultancy business. You can anticipate expenses through your business plan. You should keep track of your expenses and income through an accounting system. This can help you make informed decisions. Plus, this can ensure that your business stays profitable.

Protecting your business

You can protect your business in several ways. For example, you can purchase general liability insurance and professional liability insurance. These can cover legal expenses and damages resulting from liability claims and lawsuits. By investing in proper insurance coverage, you can minimize financial risks and safeguard your business.

Branding and marketing your business

Branding and marketing are essential elements of any successful consulting business. Below are some strategies that can help you establish a strong brand image and attract potential clients.

Creating a strong brand image

Your brand identity communicates your values, expertise, and personality to your target audience. To create a strong brand image for your education consulting business, you need to consider the following aspects.

• Logo and color scheme: A well-designed logo and color scheme can make your brand memorable and recognizable. Choose colors and fonts that represent your brand's personality and appeal to your audience.
• Messaging and tone: Your brand messaging should clearly communicate your value proposition and unique selling points. The tone of your messaging should be tailored to your audience and aligned with your brand values.

Developing a website and social media presence

A website and social media presence are essential tools for promoting your education consulting business and reaching potential clients. 

• Website: Your website should be easy to navigate. It should be visually appealing and optimized for search engines. Your website should feature clear calls to action and compelling content that highlights your services and expertise. B12 is an AI website builder favored by growing consultancies for its ease of use, on-platform experts, and built-in client tools like scheduling and invoicing.
• Social media: Choose social media channels that are popular among your target audience. Create a content strategy that includes a mix of educational content, industry news, and promotional messages. Engage with your followers and respond to their comments and feedback.

Establishing partnerships with educational institutions

Partnering with educational institutions can help you expand your network and reach more potential clients. Here are some ways to establish partnerships:

• Networking: Attend industry events, conferences, and meetups to meet potential partners and clients. Build relationships with school administrators, educators, and other professionals in the education industry.
• Offering value-added services: Consider offering value-added services, such as professional development workshops or teacher training programs, to school districts and institutions. This can help you establish yourself as a thought leader in the education space and build credibility with potential clients.

By implementing these strategies, you can develop a strong brand image and attract potential clients to your education consulting business. Remember to continuously monitor and refine your marketing efforts to ensure that they are aligned with your business goals and target audience.

Growing your consultancy business

Congratulations, you have successfully started your own education consultancy business! But the work doesn't stop here. To achieve long-term success, you must continuously grow and improve your services. 

Continuously improving your services and offerings

The education consultancy industry is constantly evolving. So you must stay up-to-date with the latest trends and practices. Keep yourself informed by attending conferences, reading industry publications, and networking with other professionals. Additionally, continuously gather feedback from your clients and use it to improve your services.

Retaining clients and building long-term relationships

Building long-term relationships with your clients impacts your consultancy business’s success. Keep in touch with your clients through regular communication and provide them with regular updates on your services and offerings. Respond to their concerns and questions promptly, and always go the extra mile to exceed their expectations. This will help build trust and loyalty. Plus, this will build a positive reputation for your business.

Seeking opportunities for expansion and growth

As your education consultancy business grows, you may want to consider expanding into different markets or offering new services. But before you do so, conduct market research and assess the risks and benefits of the expansion. Consider hiring additional staff and investing in new technologies to support your growth.

Grow your education consulting business with B12

Starting an education consultancy business is a challenging yet rewarding journey. It requires a solid business plan, a strong brand image, and a clear understanding of your target audience. With these, you can create a consultancy business that will thrive in the ever-changing education industry.

After starting your education consulting business, you need to make sure that you have a solid online presence. This will help you attract the right audience. More importantly, this will help you offer your services to those who are more likely to engage with your business. 

B12 is the all-in-one platform that helps professional service small businesses launch an online presence with tools like payments, scheduling, email marketing, and contracts. See your new site for free in 60 seconds to start winning, attracting, and serving clients in no time.

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What Is a Business Plan? Definition and Planning Essentials Explained

Posted february 21, 2022 by kody wirth.

What is a business plan? It’s the roadmap for your business. The outline of your goals, objectives, and the steps you’ll take to get there. It describes the structure of your organization, how it operates, as well as the financial expectations and actual performance. 

A business plan can help you explore ideas, successfully start a business, manage operations, and pursue growth. In short, a business plan is a lot of different things. It’s more than just a stack of paper and can be one of your most effective tools as a business owner. 

Let’s explore the basics of business planning, the structure of a traditional plan, your planning options, and how you can use your plan to succeed. 

What is a business plan?

A business plan is a document that explains how your business operates. It summarizes your business structure, objectives, milestones, and financial performance. Again, it’s a guide that helps you, and anyone else, better understand how your business will succeed.  

Why do you need a business plan?

The primary purpose of a business plan is to help you understand the direction of your business and the steps it will take to get there. Having a solid business plan can help you grow up to 30% faster and according to our own 2021 Small Business research working on a business plan increases confidence regarding business health—even in the midst of a crisis. 

These benefits are directly connected to how writing a business plan makes you more informed and better prepares you for entrepreneurship. It helps you reduce risk and avoid pursuing potentially poor ideas. You’ll also be able to more easily uncover your business’s potential. By regularly returning to your plan you can understand what parts of your strategy are working and those that are not.

That just scratches the surface for why having a plan is valuable. Check out our full write-up for fifteen more reasons why you need a business plan .  

What can you do with your plan?

So what can you do with a business plan once you’ve created it? It can be all too easy to write a plan and just let it be. Here are just a few ways you can leverage your plan to benefit your business.

Test an idea

Writing a plan isn’t just for those that are ready to start a business. It’s just as valuable for those that have an idea and want to determine if it’s actually possible or not. By writing a plan to explore the validity of an idea, you are working through the process of understanding what it would take to be successful. 

The market and competitive research alone can tell you a lot about your idea. Is the marketplace too crowded? Is the solution you have in mind not really needed? Add in the exploration of milestones, potential expenses, and the sales needed to attain profitability and you can paint a pretty clear picture of the potential of your business.

Document your strategy and goals

For those starting or managing a business understanding where you’re going and how you’re going to get there are vital. Writing your plan helps you do that. It ensures that you are considering all aspects of your business, know what milestones you need to hit, and can effectively make adjustments if that doesn’t happen. 

With a plan in place, you’ll have an idea of where you want your business to go as well as how you’ve performed in the past. This alone better prepares you to take on challenges, review what you’ve done before, and make the right adjustments.

Pursue funding

Even if you do not intend to pursue funding right away, having a business plan will prepare you for it. It will ensure that you have all of the information necessary to submit a loan application and pitch to investors. So, rather than scrambling to gather documentation and write a cohesive plan once it’s relevant, you can instead keep your plan up-to-date and attempt to attain funding. Just add a use of funds report to your financial plan and you’ll be ready to go.

The benefits of having a plan don’t stop there. You can then use your business plan to help you manage the funding you receive. You’ll not only be able to easily track and forecast how you’ll use your funds but easily report on how it’s been used. 

Better manage your business

A solid business plan isn’t meant to be something you do once and forget about. Instead, it should be a useful tool that you can regularly use to analyze performance, make strategic decisions, and anticipate future scenarios. It’s a document that you should regularly update and adjust as you go to better fit the actual state of your business.

Doing so makes it easier to understand what’s working and what’s not. It helps you understand if you’re truly reaching your goals or if you need to make further adjustments. Having your plan in place makes that process quicker, more informative, and leaves you with far more time to actually spend running your business.

What should your business plan include?

The content and structure of your business plan should include anything that will help you use it effectively. That being said, there are some key elements that you should cover and that investors will expect to see. 

Executive summary

The executive summary is a simple overview of your business and your overall plan. It should serve as a standalone document that provides enough detail for anyone—including yourself, team members, or investors—to fully understand your business strategy. Make sure to cover the problem you’re solving, a description of your product or service, your target market, organizational structure, a financial summary, and any necessary funding requirements.

This will be the first part of your plan but it’s easiest to write it after you’ve created your full plan.

Products & Services

When describing your products or services, you need to start by outlining the problem you’re solving and why what you offer is valuable. This is where you’ll also address current competition in the market and any competitive advantages your products or services bring to the table. Lastly, be sure to outline the steps or milestones that you’ll need to hit to successfully launch your business. If you’ve already hit some initial milestones, like taking pre-orders or early funding, be sure to include it here to further prove the validity of your business. 

Market analysis

A market analysis is a qualitative and quantitative assessment of the current market you’re entering or competing in. It helps you understand the overall state and potential of the industry, who your ideal customers are, the positioning of your competition, and how you intend to position your own business. This helps you better explore the long-term trends of the market, what challenges to expect, and how you will need to initially introduce and even price your products or services.

Check out our full guide for how to conduct a market analysis in just four easy steps .  

Marketing & sales

Here you detail how you intend to reach your target market. This includes your sales activities, general pricing plan, and the beginnings of your marketing strategy. If you have any branding elements, sample marketing campaigns, or messaging available—this is the place to add it. 

Additionally, it may be wise to include a SWOT analysis that demonstrates your business or specific product/service position. This will showcase how you intend to leverage sales and marketing channels to deal with competitive threats and take advantage of any opportunities.

Check out our full write-up to learn how to create a cohesive marketing strategy for your business. 

Organization & management

This section addresses the legal structure of your business, your current team, and any gaps that need to be filled. Depending on your business type and longevity, you’ll also need to include your location, ownership information, and business history. Basically, add any information that helps explain your organizational structure and how you operate. This section is particularly important for pitching to investors but should be included even if attempted funding is not in your immediate future.

Financial projections

Possibly the most important piece of your plan, your financials section is vital for showcasing the viability of your business. It also helps you establish a baseline to measure against and makes it easier to make ongoing strategic decisions as your business grows. This may seem complex on the surface, but it can be far easier than you think. 

Focus on building solid forecasts, keep your categories simple, and lean on assumptions. You can always return to this section to add more details and refine your financial statements as you operate. 

Here are the statements you should include in your financial plan:

• Sales and revenue projections
• Profit and loss statement
• Cash flow statement
• Balance sheet

The appendix is where you add additional detail, documentation, or extended notes that support the other sections of your plan. Don’t worry about adding this section at first and only add documentation that you think will be beneficial for anyone reading your plan.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. So, to get the most out of your plan, it’s best to find a format that suits your needs. Here are a few common business plan types worth considering. 

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you’ll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or any other situation where the full details of your business must be understood by another individual. 

This type of business plan follows the outline above and can be anywhere from 10-50 pages depending on the amount of detail included, the complexity of your business, and what you include in your appendix. We recommend only starting with this business plan format if you plan to immediately pursue funding and already have a solid handle on your business information. 

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea. 

The structure ditches a linear structure in favor of a cell-based template. It encourages you to build connections between every element of your business. It’s faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations. This is really best for those exploring their business idea for the first time, but keep in mind that it can be difficult to actually validate your idea this way as well as adapt it into a full plan.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan. This format is a simplified version of the traditional plan that focuses on the core aspects of your business. It basically serves as a beefed-up pitch document and can be finished as quickly as the business model canvas.

By starting with a one-page plan, you give yourself a minimal document to build from. You’ll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan. This plan type is useful for those exploring ideas, needing to validate their business model, or who need an internal plan to help them run and manage their business.

Now, the option that we here at LivePlan recommend is the Lean Plan . This is less of a specific document type and more of a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, test, review, refine, and take action based on performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27-minutes . However, it’s even easier to convert into a full plan thanks to how heavily it’s tied to your financials. The overall goal of Lean Planning isn’t to just produce documents that you use once and shelve. Instead, the Lean Planning process helps you build a healthier company that thrives in times of growth and stable through times of crisis.

It’s faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Try the LivePlan Method for Lean Business Planning

Now that you know the basics of business planning, it’s time to get started. Again we recommend leveraging a Lean Plan for a faster, easier, and far more useful planning process. 

To get familiar with the Lean Plan format, you can download our free Lean Plan template . However, if you want to elevate your ability to create and use your lean plan even further, you may want to explore LivePlan. 

It features step-by-step guidance that ensures you cover everything necessary while reducing the time spent on formatting and presenting. You’ll also gain access to financial forecasting tools that propel you through the process. Finally, it will transform your plan into a management tool that will help you easily compare your forecasts to your actual results. 

Check out how LivePlan streamlines Lean Planning by downloading our Kickstart Your Business ebook .

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Education and Business

Reading up on business fundamentals or building leadership skills? Drafting a business plan or exploring ways to make an existing enterprise more sustainable or sound? The materials on this page will demonstrate how education is the driver of all future business. 

Investing in education is investing in the skills and talents of the next generation, fueling innovation, expanding opportunity, and promoting economic growth — the foundation for the growth and prosperity of the business community.

Looking for questions to centre your research efforts or interesting issues or problems to explore? These research questions can help provide a path to a focused research and writing process.

• What is the business case for investing in education?
• Why should business invest in a public good like education?
• In what ways can business contribute to education?
• Can business engagement in education generate a return on investment?
• Is education just another philanthropic donation that does not engage core business?
• Why is girls’ education important to business and how can the private sector help to advance it?
• How can business investment in education help to unlock the skills gap?
• Will the next generation be able to meet the skills demands of business without private sector investment in education?
• How can business partner with others to support education?
• What innovative financing mechanisms exist for business to engage in their support of education?

Looking for clear topic sentences to express your opinion, or thesis statements to serve as the core of your essay? Theirworld’s examples can help to form the base of your argument.

• Education is smart for society, and smart for business
• Education drives future business
• Business is uniquely positioned to support and create sustainable and scalable solutions to address the world’s pressing education needs
• The business community can support the transformational efforts to realise the right to education and improve learning for all
• Business can play a transformative role in elevating education as a political, social and economic priority, and can help ensure the right of every child and youth to receive a quality education
• Investing in education is investing in the skills and talents of the next generation — the foundation for the future growth and prosperity of the business community

Mutually reinforcing benefits

• An educated world is good for business. It means a talent pipeline for skilled employees, consumer bases with more disposable income, increased innovation and economic growth
• Education is the foundation to unlocking additional company priorities, including climate, public health, inclusion, financial literacy and entrepreneurship
• Quality education underpins innovation, job creation and entrepreneurship
• Access to a good-quality education is a growth constraint for business that has a direct impact on the bottom line
• Education provides the skills required for a talented workforce, fuels innovation, expands business opportunities, boosts wages, promotes economic growth, and creates more affluent consumers
• The private sector has the most to gain or lose from weak education systems
• Business investment in education delivers social value, boosts employee morale, and increases retention

Skills and jobs

• If nothing changes, more than half of all young people will not be on track to have the skills they need for work by 2030
• Employers are increasingly finding it difficult to find workers with the flexible and adaptable skills needed for the Fourth Industrial Revolution
• Access to relevant education focused on skills for the future of work and life can have a tremendous impact on providing a pathway to employment opportunities for young people
• The skills needed for work are constantly evolving which means that life-long learning is more important than ever

Business contributions

• The business community can bring all of its assets to support education, including volunteering, expertise, goods and services, supply chains, corporate social responsibility, ESG investment, philanthropy, human resources policies, and more
• Innovative partnerships, financing mechanisms and new vehicles for business investment in social sectors are rapidly emerging and increasingly recognised channels for successful engagement in education

Seeking key messages, facts, and opinions to build your evidence base? Find the most up-to-date, pre-sourced data points to help you make a robust case for business engagement in education.

Global skills gap

• There is a talent shortfall.  Nearly seven in 10 employers reported talent shortages in 2019, the worst level ever and a jump of 17% from the year before and more than three times higher than a decade ago. (CNBC, 2020)
• If current trends continue, by 2030 less than 10% of young people in low-income countries will be on track to gain basic secondary level skills.  The costs of this education crisis – unemployment, poverty, inequality and instability – could undermine the very fabric of our economies and societies. (Education Commission, 2016)
• It is estimated that by 2030 more than half of young people worldwide will not have the basic skills or qualifications necessary for the workforce.   (Education Commission, 2016)
• 55% CEOs globally believe that the current skills shortage hinders the ability of their companies to operate effectively. And nearly half are worried that skills availability is significantly impacting quality standards and/or the experience of their customers. ( PWC, 2020 )
• The world urgently needs more educated workers.  It is estimated that, by 2020, the global economy will have a shortage of 40 million workers with a tertiary education and 45 million workers with a secondary education, while there would be a surplus of 95 million low-skilled workers. ( Deloitte & GBCE, 2018 )
• As digital skills become essential for the future of work, the gender gap persists.  In the European Union in 2016, only one in six students in information and communications technology (ICT) were female. (ILO, 2020)
• The skills gap is a global challenge, and a lack of education is the root. In 57 of 108 countries, more than half of the workforce have jobs not matching their level of education — 72% of this skills mismatch attributed to under-education. ( UNICEF & WBCSD, 2021 )
• The quality of education and learning must improve dramatically to ensure that young people are better equipped for the workforce.  More than 600 million children around the world who are in school are not on track to learn the skills they need to thrive in the future. (Education Commission, 2019)

Economic cost

• The global skills mismatch is currently estimated to affect two in five employees in OECD countries, costing the global economy 6% every year in terms of lost labour productivity. (Boston Consulting Group, 2020)
• There is an economic cost to not investing in education. In India alone, nearly two-thirds of children born each year do not finish secondary school for a plethora of largely preventable reasons. In pure economic terms, this represents an opportunity cost of over US$100 billion to national annual economic output, or about 5% of GDP. (Winthrop et al., 2013)
• When public education systems are weak, the business community incurs significant costs.  Companies bear costs to compensate for poor-quality education and the low skill levels of graduates, including investing in remedial training programmes. In India, for example, in one five-year period information technology companies almost doubled the amount they spent on training employees, from US$1 billion in 2007 to close to US$2 billion in 2011. (Winthrop et al., 2013)
• Post-pandemic economic recovery depends on strong education systems . Predictions estimated that the current pandemic would wipe out 6.7% of working hours globally in the second quarter of 2020, equivalent to 195 million full-time workers. Some jobs will never return and others will cease to exist. Education prepares young people to enter into a new and changing workforce. (ILO, 2020)

Jobs and training

• There are 1.3 billion young people today, the largest youth population in human history.  Yet one in five youth worldwide are currently not in employment, education, or training (NEET). (ILO, 2020)
• Young people are more likely to be unemployed.  While youth make up one-fifth of the global population, they make up one-third of the global unemployed workforce. (ILO, 2020)
• Decent work is not available for many young people.  Even among employed youth, 30% are living in extreme to moderate poverty with an income below US$3.20 per day, signaling the lack of decent work. (ILO, 2020)
• Informal work is on the rise.  In 2016, three in four young workers worldwide participated in informal employment, ranging from the informal agricultural economy in sub-Saharan Africa and Southeast Asia to the gig economy in wealthier European countries. ( ILO, 2020 ) ( Nedelkoska & Quintini, 2018 )
• Youth are particularly vulnerable to automation.  In OECD countries, the risk of job displacement is highest for youth because they are more likely to be in occupations with the highest probability of automation
• Many youth are not satisfied with the education and training they are currently receiving.  In a global survey of 531 youth in 2018, 39% reported that their formal school did not prepare them with the skills they needed for the jobs they wanted. (Deloitte & GBCEd, 2018)
• The global learning crisis is a critical barrier to youth employment.  69% of youth in low-income countries will not attain basic primary level skills by 2030. (Deloitte & GBCEd, 2018)

Fourth Industrial revolution (4IR)

• Employment in the future is likely to place an increased premium on digital literacy. 84% of multinational and large national companies surveyed reported being ready to digitise work. Yet the percentage of adults with basic spreadsheet skills is 7% in lower-middle-income countries, 20% in upper-middle-income countries, and 40% in high-income countries. ( GEM, 2020 ) ( World Economic Forum, 2020 )
• Just a few years ago, technologies associated with the 4IR were projected potentially to displace more than five million jobs by 2020,  most of the loss concentrated in low- and middle-skill jobs. ( Deloitte & GBCE, 2018 ) ( McKinsey, 2017 )
• Philanthropy will need to play a significant role to help address the education funding gap.  Funding for education from philanthropists, corporations and charitable organisations will need to reach US$20 billion in 2030 if we are to get every child in school and learning. (International Commission for Financing Global Education Opportunity, 2016)
• Despite talk of philanthropic contributions to education increasing, they remain insignificant. Just 13% of Fortune Global 500 companies’ total corporate social responsibility budget went to education in 2015, with only 30% of that allocated to primary and secondary education. ( Varkey Foundation et al., 2015 )
• Education anchors investments in all sectors, but corporate giving to global health is 16 times what it is to education.  US foundations decreased their share of funding for education by 3% between 2005 and 2015, while increasing their financing for health by 5%. ( GBCE, 2013 ) ( International Commission for Financing Global Education Opportunity, 2017 )

Smart investment

• Supporting education in emerging markets will have high payoffs.  By 2030, not only will emerging market economies contribute 65% of global GDP but they will also be home to the majority of the world’s working-age population. (Winthrop et al., 2013)
• CEOs say lack of investment in education is costing them money.  In a global survey of more than 1,000 CEOs, almost 30% said that talent constraints kept them from pursuing market opportunities. Labour costs are increasing; in the same survey 43% of CEOs said talent-related expenses, including turnover, have a negative impact on their firm’s growth and profitability. (Winthrop et al., 2013)
• A small investment in education yields huge outcomes for employers. Data shows that US$1 invested in education today can return US$53 in value to the employer at the start of a person’s working years. ( UNICEF, 2020 )
• Investment in education can yield high returns.  Each dollar invested in education can yield more than US$5 in additional gross earnings in low-income countries and US$2.50 in lower-middle-income countries. (Education Cannot Wait, 2019)
• When businesses invest in youth education, they are investing in their skilled labour of the future.  A study has found that in India, every US$1 invested in education and training results in a US$53 return in value to the employer. (Winthrop et al., 2013)
• Education in sub-Saharan Africa is a smart business investment.  By 2060, the populations of Africa’s two most populous nations, Nigeria, and Ethiopia, will have tripled and doubled, respectively. Companies investing in the education of emerging markets like these will not only create the skilled workforce needed to address the global talent gap, but also capture the economic benefit of the resulting newly empowered consumer base. (Brookings, 2013)

Addressing the skills gap

• Investment in education is urgent to meet future skills demand.  It is estimated that 42% of core skills required for existing jobs will have changed by 2022. By 2030, more than half of youth worldwide will not have the necessary skills for what the workplace of the future requires. ( Education Commission, 2016 ) ( World Economic Forum, 2020 )
• Investment in STEM education and jobs will boost recovery. Cities with more STEM workers tend to have higher job growth, employment rates, patent rates, wages, and exports. In the US, for each high-tech job added, an additional five jobs are created. ( Moretti, 2013 ) ( Rothwell, 2013 )
• Closing the skills gap unleashes economic potential.  If education systems successfully address the skills gap for the future of work, as much as US$11.5 trillion could be added to global GDP by 2028. (Accenture, 2018)
• Young people are demanding that the education system step up and provide critical skills for the future of work.  In a 2018 Global Youth Survey, 79% of young people reported that they had to go outside formal schooling to get the skills necessary for their desired jobs. (Deloitte & GBCE, 2018)
• Education is essential to address the growing mismatch in skills and employment.  Following current trends, sub-Saharan Africa will be home to the largest concentration of young people without the skills to participate productively in the workforce. Nearly nine in 10 children in the region lack basic skills for the labour market. ( Global Business Coalition for Education/Education Commission, 2019 ) ( World Bank, 2019 ).
• Urgent investment into education and training is needed to meet the needs of the future  – to resolve the risk that 50% of tomorrow’s human capital will be unprepared for the workforce in 2030. (Deloitte & GBCE, 2018)
• Job growth is likely to be concentrated in high-skills sectors. It is estimated that by 2020, more than 80% of jobs will require medium- to high-skills levels, while low-skills jobs will continue to decline. ( GEM, 2016 )
• Education is essential for the transition towards green growth to address pressing environmental challenges.  Green industries are growing faster than the global economy average, with a job creation potential of 15-60 million additional jobs, yet the green skills gap is already creating bottlenecks in some countries. ( IRENA, 2014 ) ( GEM, 2016 )

Job creation

• Education spending is more effective at job creation than tax cuts.  A study found that spending on education created almost twice as many jobs as would be expected from tax cuts of equal value and also resulted in better paying jobs. (Pollin et al., 2009)
• Better educated individuals are more resilient in the labour market.  In the US, unemployed workers with at least a high school degree are 40% more likely to find a job again within one year compared with those who did not complete high school. Each additional year of schooling increases the chance of re-employment by about 6-7 percentage points. (Riddell & Song, 2011)
• Most of the new jobs created in the previous economic recovery went to college-educated workers. After the 2008 recession, jobs for college graduates in the US sharply rebounded and increased by 8.4 million, but jobs for those with a high school diploma or less only increased by only 80,000. ( Carnevale et al., 2016 )
• Education is an important asset to securing formal employment.  In developing countries, the share of informal employment decreases from 93.9% for workers with no education, 86% for those with primary education, 59.1% for those with secondary education, and only 32% for those with tertiary education. (ILO, 2018)
• Higher levels of education reduce employment vulnerability.  In 27 low- to upper-middle income countries, eight out of 10 young people with a higher education degree were in non-vulnerable employment. (Sparreboom & Staneva, 2014)

Economic growth

• A single additional year of education yields great economic gains. In some cases, an additional year of education has generated as much as 35% higher GDP per capita and a 10% increase in income, with larger gains for women. ( Patrinos & Psacharopoulos, 2013 ) ( UNICEF, 2015 )
• Getting all children into primary education, while raising learning standards, could boost economic growth by 2% annually in low-income countries.  If all students in low-income countries acquired basic reading skills, 171 million people could be lifted out of poverty, equivalent to a 12% reduction in world poverty. (UN Global Compact, 2013)
• Education increases income.  In Guatemala, each additional school grade that a child completed raised their earnings as adults by 10%. Increasing their reading comprehension test score to the average score raised their wages by 35%. (Behrman et al., 2009)
• Education is an important source of economic growth.  Increased educational attainment, especially for girls and women, accounted for about half of the economic growth in OECD countries over the past 50 years. (OECD, 2012)
• Higher education leads to increases in productivity and earnings that feed back to governments through higher taxes.  Over a 34-year period in the US, states that invested more in education ended up having higher per-capita income. (Contemporary Economic Policy, 2008)
• One additional year of school can increase a girl’s earnings by up to 20% – reaping benefits for the girls themselves, their future families and their communities. ( EFA GMR, 2013 )
• Educating girls raises earnings.  Each additional year of schooling helps a woman increase her wages by about 12%. (Brookings, 2016)
• Educating girls means they can earn more and have more secure working conditions. Women with good literacy skills in Pakistan earn 95% more than women with weak literacy skills. ( EFA GMR, 2013 )
• Financial literacy raises earnings.  Women with high financial literacy skills received 95% more income than women with little or no literacy skills. (EFA GEM, 2014)
• In the US, virtually all growth in the labour force over the next 40 years is predicted to come from immigrants and their children.  It is essential that this group is provided with a high-quality education to maintain economic growth. (Passel, 2011)

Cross-sectoral benefits

• Education’s spillover benefits save lives and promotes a healthy workforce.  A healthy workforce contributes to a stable operating environment. Over the past four decades, the global increase in women’s education has prevented more than four million child deaths. If all children completed primary education, 700,000 cases of HIV/Aids could be prevented annually. (UN Global Compact, 2013)
• A better educated labour force is essential to ensuring the technological transformation required to combat climate change.  Education provides the basic, technical, and managerial skills necessary to innovate and develop green industries, transforming economies and food systems, and reducing environmental destruction. Green growth could produce up to 60 million additional jobs globally. ( Technopolis Group, 2015 ) ( ILO, 2012 )
• It is important to remember the long-term horizon.  In Jamaica, providing toddlers with psychosocial stimulation increased earnings by 25%, but these returns only materialised 20 years later. (World Bank 2019)
• Early childhood education and increased childcare availability helps parents, especially mothers, re-enter the workforce.  A low-cost, universal childcare programme in Quebec increased labour force participation by 12.3%. ( MacEwan, 2013 ; see also Lefebvre & Merrigan, 2005 )
• Investing in education helps build a strong public health workforce to combat future pandemics.  Without the immediate ramping up of education, there will be a shortage of 15 million health workers worldwide by 2030. (Liu et al., 2017)
• Providing educational opportunities for refugees creates more productive members of society.  Education lays the base of foundational skills, preparing students for technical or vocational training, or university-level opportunities, leading to better job prospects and greater self-reliance for refugees. (UNHCR, 2016)
• Education integrates refugees into the local economy.  Among refugees in Germany, good German speaking, reading and writing skills were associated with a 19% higher probability of employment and 18% greater wages. (Hanemann, 2018)
• Ocean literacy provides valuable social and economic returns.  Limiting global warming to 1.5 degrees Celsius, as outlined in the Paris Climate Agreement, could result in billions of dollars in extra revenue for fisheries globally, most concentrated in the developing world where many rely on fish as a source of protein. (Sumaila et al., 2019)
• Education increases entrepreneurship and economic opportunity.  A sound understanding of financial mechanisms, management, and concepts like interest compounding, exchange rates and fee structures diversify and boost economic opportunity. (Atkinson & Messy, 2015)
• Educating children with disabilities has high returns on investment.  In the Philippines, returns on education for people with disabilities in terms of higher earnings can reach more than 25%. ( International Disability and Development Consortium, 2016 ) ( Mori & Yamagata, 2009 )

Encouraging innovation

• Innovation is almost exclusively accomplished by those with advanced degrees.  In the US, more than 90% of patent holders have at least a bachelor’s degree, and 70% have at least a master’s degree. If Finland had not invested substantially into engineering education in the postwar era, the number of US patents obtained by Finnish inventors is likely to have been 20% lower. ( The Hamilton Project, 2017 ) ( Toivanen & Väänänen, 2016 )
• Investment in higher education is essential for research and development, and technological advances.  Only 7% of young people in the least developed countries are currently enrolled in college, nine times less than the rate in developed countries. (Deloitte & GBCE, 2018)
• Almost all technology entrepreneurs in the US have a higher education.  92% of US-born tech founders hold at least a bachelor’s degree. (Wadhwa et al., 2008)
• When immigrants are educated, they help drive innovation and entrepreneurship.  Research on one million inventors applying for a patent in the US from 1976 to 2012 shows that immigrants make up 16% of the inventor population and 22% of total patents. (Bernstein et al., 2019)
• An educated and skilled workforce is key to growth and technological progress.  Data from 19 OECD countries between 1960 and 2000 show that their growth was more driven by skilled human capital rather than the total human capital of the workforce. (Vandenbussche et al., 2004)
• More and more businesses are playing an active role in education.  In a study of 250 companies, 28% of total corporate philanthropic giving went to education programmes, making it the number one cause that businesses supported. (CECP, 2018)
• Corporate support for education can have a greater social impact if it is better coordinated.  Although US Fortune 500 contributions to global education were reported to be small, short term, uncoordinated and not reaching the most marginalised, the total contribution was not negligible at just shy of US$500 million. This is equivalent to about two-thirds of the entire United States Agency for International Development (USAID) education budget. (Van Fleet, 2011)
• Global Fortune 500 companies invest a lot in education.  It is estimated that of the US$20 billion per year spent on corporate social responsibility initiatives, US$2.6 billion was spent on education-related activities. (Varkey Foundation, 2015)
• High net worth individuals can be powerful catalysts of change in education.  Key figures in global health have been instrumental in restructuring aid and building coalitions to leverage funds at scale. (KFF, 2020)

Key opinions

Education and training are the keys to unlock opportunities for women and men to gain employment, launch businesses and create better lives for themselves and their families. As we work to build a better and more resilient future after the Covid-19 pandemic, we must ensure quality education systems that are accessible to all. Guy Ryder, ILO Director General

Safeguarding our post-pandemic future means safeguarding our human capital. More than a billion learners across the world have been affected by the virus-related disruption to education. That is why we need more investment—not just spending more on schools and distance-learning capacity, but also improving the quality of education and the access to life-long learning and re-skilling. These efforts can pay large dividends in terms of growth, productivity, and living standards. We can build a more resilient world by harnessing the vast potential that education provides for people to learn, grow, and transform their lives. Kristalina Georgieva, Managing Director of the IMF

Searching for more in-depth reporting or quick refreshers on the relationship between education and business? Check out Theirworld’s groundbreaking reports and explainers that examine the issue in further detail. 

• Education Finance Playbook
• Education Finance Playbook Technical Guide
• Education Funding
• Education Cannot Wait Fund
• The International Finance Facility (IFFEd)
• Education Commission
• The Smartest Investment: A Framework for Business Engagement in Education
• Investment in Global Education: A Strategic Imperative for Business
• Planning for Impact: Measuring Business Investments in Education
• Unlocking Potential and Performance: Recognizing Education’s Position at the Core of ESG
• Investing in Inclusion
• Preparing Tomorrow’s Workforce for the Fourth Industrial Revolution
• An Untapped Force for Global Education: An Exploration of Small & Medium Enterprises
• Resilience: A New Youth Skill for the Fourth Industrial Revolution
• Engaging the Investment Community in Education
• Opportunities for Impact: Business Case for Engaging in Early Childhood Development
• Launching a Global Education Platform: Lessons and Recommendations from the India Pilot
• The Journey of a Girl: Opportunities for Business Investment in Girls’ Education
• Strong Schools and Communities Initiative: Working Together to Build Safe Schools and Protective Learning Environments
• Investing in Education: Lessons from the Business Community
• Ebola Emergency: Restoring Education, Creating Safe Schools and Preventing a Long-term Crisis
• Toward a Global Education Platform: Potential Models for Harnessing Technology to Promote Education as a Global Public Good

Prefer an audio medium to better understand the connection between education and business? Listen to Theirworld’s Better Angels podcasts, featuring stories from globally renowned campaigners, Nobel Prize winners, celebrities, politicians and remarkable young people who are experts in the field.

Hanzade Doğan Boyner and Vuslat Doğan Sabanci: Interview Special

Top Turkish business women Hanzade Dogan Boyner and Vuslat Dogan Sabanci and their efforts to promote girls’ education through private public partnerships are featured in this interview special

More episodes here

Theirworld’s commitment to education spans sectors and subjects. See what we are working on at the intersection of education and business:

Small Grants Programme

Theirworld’s Small Grants Programme gives grants of up to £10,000 to registered charities and non-profits helping disadvantaged and overlooked young people in the UK and around the world.

Skills for Their Future

Theirworld partners with local organisations across Africa and the Middle East to help girls gain next-generation digital, coding and entrepreneurship skills, schools deliver quality education, and local companies offer work opportunities.

MBA Project with Edinburgh Business School

Theirworld partnered with Scotland’s Edinburgh Business School to offer 20 fully-funded Master of Business Administration (MBA) scholarships to refugees living in Lebanon and vulnerable Lebanese citizens. Students will gain a range of core business skills and one of the UK’s most prestigious management qualifications

Focus on Kenya

Theirworld is investing in research and working alongside local community partners to raise the profile of the importance of children’s early years across the political spectrum

The intertwined benefits of education and business touch a diversity of related subjects. Explore the below subject pages for additional ideas and information.

• Education and Economics
• Education and Government and Politics  

Take Action. Get Involved.

Theirworld is committed to ending the global education crisis and unleashing the potential of the next generation. Inspired to unlock big change? Support our campaigns, fundraise with us or join our Global Youth Ambassadors programme.

To end the global education crisis we’re going to need everyone to do their part, help build the pressure needed to make change.

Support our campaigns

Our network of 2,000 young people in more than 100 countries across the globe working together to end the global education crisis.

Join the Global Youth Ambassador programme

Raising money for Theirworld is another great way to help us.

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School Business Plan

High demand and a recurring revenue model make starting a school business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your school business? You’re at the right place. Our school business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A School Business Plan?

Writing a school business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Educational programs & services:.

Highlight the school services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of school business you run and the name of it. You may specialize in one of the following school businesses:

• Public schools
• Private schools
• Charter schools
• Magnet schools
• Virtual or online schools
• Boarding schools
• International schools
• Religious schools
• Describe the legal structure of your school, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established school, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your school business plan::

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to students. To write this section should include the following:

Describe your school services:

Mention the school services your business will offer. This list may include services like,

• Education programs
• Extracurricular activities
• Counseling & Guidance
• Special education services
• Transportation services
• Food services
• Testing and assessments

Describe specialized programs:

Student leadership programs, additional services:.

In short, this section of your school plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your school business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your school business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for school, such as whiteboards & projectors, student information systems, learning management systems, communication & collaboration tools, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your school business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your school, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your school business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample school business plan will provide an idea for writing a successful school plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our school business plan pdf .

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How to Create Business Plan Outline

Frequently asked questions, why do you need a school business plan.

A business plan is an essential tool for anyone looking to start or run a successful school business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your school.

How to get funding for your school business?

There are several ways to get funding for your school business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your school business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your school business plan and outline your vision as you have in your mind.

What is the easiest way to write your school business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any school business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Running An Education Business: 5 Things You Should Know

Running an education business may require a lot of effort. However, education is still a very fertile market owing to the increasing demand for learning. If you intend to enter this market, don’t overlook the 7 useful tips  listed below for running a successful education business!

I . What is Education Business?

Education Business refers to the investment and development of educational services. Customers are thus provided with the necessary knowledge and skills in a specific field, based on their individual interests or needs.

Learners are the primary customers of educational businesses. Private investment capital will be used to develop and improve the curriculum, facilities, educational environment, etc.

Currently, many governments strongly encourage private investment in the education sector. From there, it is possible to develop the country’s quality human resources in the future.

II. How to start an Education Business?

Define education business goals & idea s

Before starting to work, you should define your goals in order to steer the business to the desired outcome. These objectives can be established for the entire company or for specific departments or employees.

You should not set broad and ambiguous objectives. Instead, use the S.M.A.R.T method, which means the objectives should be Specific, Measurable, Attainable, Realistic and Timebound.

The market for education has a wide range of products and innovative business ideas today. For example: an academy, an online center, online tutoring, selling books and other written materials, short-term classes, or franchising,…

Every model has its own advantages to draw customers, of course. And what you need to do is come up with a business idea that fits the company’s capabilities and long-term goals

Understand the education market

When doing business, it is critical to understand the market. Unlike others, the education market always has an abundant supply of customers since thousands of people have a demand to study in a specific field every year. The total revenue is projected to grow at 7.75% annual rate (CAGR 2022-2026), leading to an expected market volume of US$10.04 bn by 2026. (Source: Statista )

Besides, the 4.0 industry also greatly affects the education market. The development of online courses, or the combination of smart devices in education methods, … are the best examples.

Therefore, businesses must always carefully study the market to make a difference in their business model compared to competitors.

Identify targeted audience

Don’t assume that everyone will find your topic (or your course) interesting. A course that tries to be appealing to everyone will probably appeal to no one.

As a matter of fact, children, students, adults,… all can be customers for the education industry, depending on your product. Businesses need to identify the target audience they wish to reach to develop the appropriate type of training and map out the direction for the business model.

The 5W-1H model can be used for customer analysis in the following ways:

• Who: who are your customers? Their gender, age, profession, etc.
• What: What issues can your product resolve for the customer? What other preferences do they have?
• Why: Why do they need your product?
• Where: Where do they show up, where do they make purchases, where do they use your products?… 
• When: When does the customer show up?
• How: How do customers prefer to be treated? How often do they make purchases? How can they pay? …

Building a strong brand is essential for your education business standing firmly in the market, and standing out from other competitors.

• Focus on the quality of the product: Any organization’s core element is its product. To be sustainable, a brand’s product must first be the best option for customers.
• Point of difference (POD): “Be different or die”, indeed, businesses can only compete in the market when they find the brand difference. Businesses must determine 3 things in order to determine their POD: What customers want; what the company does well; and what the competitor does well. POD is the meeting point of what the customer needs and what you can do well and better than the other competitors. 
• Build a professional brand identity: This is an effective way to help you communicate your message to your customers, reinforcing their trust in your brand.
• Consistent branding: Ideas, content, images, marketing activities,… must be implemented consistently across all platforms. This is critical for education brands to convey clear, accurate messages, gain credibility, and build customer trust.

Implement an effective Marketing plan

Education business will undoubtedly face numerous challenges due to the market’s abundance of reputable educational institutions. As a result, marketing plans are critical for building trust and attracting customers.

• Using Digital Marketing: Compared with the traditional one, Digital Marketing can target customers precisely based on demographics, age, advertising purposes, etc. For example: search engines advertising, social media advertising, video advertising,…
• Using Social Media: There are over 4.7 billion social media users worldwide (Source: Statista), so don’t pass up the chance to reach out to potential customers. Choose appropriate social media channels and create content for them based on your audience and products.
• Building websites optimized on multiple devices: Creating user-friendly websites will encourage customers to learn more about your business or products. Don’t forget to optimize your website for both PC and mobile.

III. Why should you choose Enosta for your education business?

We understand that starting an education business is extremely difficult and requires a lot of effort. With many years of experience working with prestigious educational institutions, along with a team of experts and professional personnel, Enosta has been accompanying many customers from the stage of idea formation to product launch. 

We offer tailor-made services and strategies to each educational business, which helps you develop a strong brand and implement effective Digital Marketing activities.

Need help with your education business? Contact us now!

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Business Plan Template for Educational Technology

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Are you an EdTech entrepreneur with a big idea for the education industry? Whether you're looking to secure funding or attract investors, having a solid business plan is essential for success. That's where ClickUp's Business Plan Template for Educational Technology comes in!

With this template, you can easily outline your vision, strategy, target market, revenue model, and competitive advantage—all in one place. Say goodbye to the hassle of starting from scratch and let ClickUp's template guide you through the process. It's time to turn your educational technology dreams into a reality. Get started today and take your business to the next level!

Business Plan Template for Educational Technology Benefits

A business plan template for educational technology can provide numerous benefits to EdTech startups and entrepreneurs in the education industry, including:

• Clear direction: Outlining your vision and strategy helps you stay focused and aligned with your goals.
• Defined target market: Identifying your ideal customers and their needs allows you to tailor your product or service to meet their demands.
• Revenue model: Developing a solid revenue model helps you understand how your business will generate income and attract investors.
• Competitive advantage: Analyzing your competition enables you to differentiate yourself and highlight your unique selling points.
• Funding opportunities: A well-crafted business plan increases your chances of securing funding from investors or obtaining loans.
• Sustainable growth: By mapping out your business's future, you can anticipate challenges, make informed decisions, and ensure long-term success.

Main Elements of Educational Technology Business Plan Template

ClickUp’s Business Plan Template for Educational Technology provides all the essential elements for EdTech startups and entrepreneurs to create a comprehensive and strategic business plan.

• Custom Statuses: Track the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring that every aspect of your plan is accounted for and on track.
• Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add specific details and organize your business plan effectively, ensuring that all necessary information is included and easily accessible.
• Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to navigate through your business plan seamlessly, providing a clear overview of the different sections, status updates, and timelines.
• Collaboration: Collaborate with your team in real-time, assign tasks, set due dates, and receive notifications to ensure that everyone stays on track and contributes to the business plan effectively.
• Templates: Leverage pre-designed templates, samples, and guidelines to help structure your business plan, saving time and ensuring that your plan follows best practices in the educational technology industry.

How To Use Business Plan Template for Educational Technology

If you're looking to create a business plan for your educational technology venture, follow these 6 steps using the Business Plan Template in ClickUp:

1. Define your mission and vision

Clearly articulate your mission statement and vision for your educational technology business. What problem are you trying to solve? What impact do you want to make in the education industry?

Use a Doc in ClickUp to brainstorm and write down your mission and vision statements.

2. Conduct market research

Analyze the current market landscape for educational technology and identify your target audience. Who are your potential customers? What are their needs and pain points? What are your competitors doing?

Use the Table view in ClickUp to organize and analyze your market research data.

3. Identify your unique value proposition

Determine what sets your educational technology business apart from the competition. What unique features or benefits do you offer? How will your product or service make a positive impact on education?

Create custom fields in ClickUp to outline your unique value proposition and key differentiators.

4. Develop a marketing and sales strategy

Outline your marketing and sales strategies for reaching and acquiring customers. How will you promote your product or service? What channels will you use? How will you generate leads and convert them into paying customers?

Use tasks in ClickUp to create a marketing and sales plan with specific action items and deadlines.

5. Create a financial plan

Develop a financial plan that includes projected revenue, expenses, and profit margins. How much funding do you need to start and operate your business? How will you generate revenue? What are your projected costs?

Use the Gantt chart in ClickUp to create a timeline for your financial milestones and track your progress.

6. Monitor and revise your plan

Regularly review and revise your business plan as your educational technology business evolves. Keep track of key metrics and performance indicators to assess your progress and make necessary adjustments.

Set up Automations in ClickUp to receive reminders and notifications for plan reviews and updates.

By following these steps and using the Business Plan Template in ClickUp, you'll be well on your way to creating a comprehensive and effective business plan for your educational technology venture. Good luck!

Get Started with ClickUp’s Business Plan Template for Educational Technology

EdTech startups and entrepreneurs in the education industry can use the Business Plan Template for Educational Technology in ClickUp to create a comprehensive and organized plan for their educational technology business.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful business plan:

• Use the Topics View to outline and organize different sections of your business plan, such as vision, strategy, target market, revenue model, and competitive advantage.
• The Status View will help you track the progress of each section of your business plan, with statuses like Complete, In Progress, Needs Revision, and To Do.
• Utilize the Timeline View to visualize the timeline of your business plan and set deadlines for each section.
• The Business Plan View provides a comprehensive overview of your entire business plan, allowing you to easily review and make updates.
• Create a Getting Started Guide View to provide a step-by-step guide for implementing your business plan.
• Use custom fields like Reference, Approved, and Section to add additional details and categorize different aspects of your business plan.
• Collaborate with team members to gather insights, brainstorm ideas, and refine your business plan.
• Monitor and analyze your business plan to ensure it aligns with your goals and objectives.
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Re-imagining the business plan for students

While the terms ‘enterprise’ and ‘entrepreneurship’ are often used interchangeably, there is a distinct difference between them, especially within the context of technical, vocational education and training (TVET).

‘Enterprising’ activities, which many TVET providers already focus on, enable students to develop interpersonal skills such as leadership, motivation, critical thinking, problem-solving, teambuilding, communication and presentation skills. ‘Entrepreneurship’ takes this a step further by encouraging students to explore the opportunity of self-employment by starting a new enterprise. There is a strong focus on developing business ideas, business acumen and skills such as product development, market research, finance and planning, and on providing access to pre-incubation services and business networks.

At Northern Regional College, in Northern Ireland, we embarked on an international TVET partnership with colleges from Spain, Portugal and Finland to explore a new approach to making enterprise education more entrepreneurial. Our area of focus? The business plan.

Completion of a business plan is a key measure of success for many enterprise start-up agency support programmes. To attract capital investment, the business plan remains, rightly or wrongly, the measurement of the entrepreneur’s commitment to the short to medium-term future of their business.

While many TVET colleges seeking to develop entrepreneurial thinking and action amongst their students emphasise the importance of the business plan, it is proven to be the least popular and, consequently, least practiced activity amongst TVET students.

A NEW APPROACH TO BUSINESS PLANNING

In response, our Erasmus+ partnership, Enterprise is VITAL, is piloting a new business planning model using language relevant to TVET students. The approach focuses on five core entrepreneurial characteristics: Vision, Innovation, Teamwork, Achievement and Leadership.

The model is an adaptation from the international bestselling book Winning from Within by EA Fox (2013), which highlights four intrinsic characteristics that need to be understood and developed for success.

Interestingly, these characteristics link with the standard template business plan:

• Dreamer : vision, innovation, creativity, star-gazing, future thinking, idea generation
• Thinker : research, data – facts, risk analysis (acceptable loss-thinking), market research
• Warrior : performance, tasks, to-do lists, deadlines, goals, milestones, plans
• Lover : people, relationships, networks, communication, contacts, customers.

By focusing on these emotionally descriptive words, TVET students are better able to understand the critical skills required for embarking on a new venture. The term ‘Lover’ evokes a positive response, suggesting the importance of developing a long-lasting mutual relationship. The term ‘Thinker’ underlines the importance of making time for data gathering and analysis within busy schedules. ‘Warrior’ is a call to action. ‘Dreamer’ invites innovative solutions to problems.

Our TVET students have understood and adapted to this model extremely quickly. It has encouraged them to engage in lively debate, and to discuss their ideas through problem-based learning projects. All of this ultimately leads to the development of a business plan, without actually using the term ‘business plan’.

In addition to language and digital competence, the EU recognises that transversal competencies including a sense of initiative and entrepreneurship, learning to learn, cultural awareness and social and civic responsibility are required to make individuals more flexible and mobile, and, therefore, responsive to the needs of a modern economy ( Key Competences for Lifelong Learning , 2006). The programme content of any entrepreneurship programme must consider the level and extent to which these transversal competences are being addressed.

During the first year of Enterprise is VITAL, our students fully embraced these transversal competencies. Working in mixed international teams, they developed their business ideas and their market pitch proposal during a business planning competition in Spain, based on this visual model.

The judging panel, comprising of local business leaders, entrepreneurs and independent start-up agency experts from Spain and the UK, commended the students on ‘their clarity of vision, understanding of the market place and customer needs, realistic financial forecasts and doable actions’. The students were also congratulated for ‘their insights into their own weaknesses and how to build their social capital’, which the judges said was rarely included in an enterprise pitch. What more could you ask for from a successful  business plan?

To find out more about Enterprise is VITAL, contact Irvine Abraham at the Northern Regional College.

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Education Services Business Plans

Aircraft rental instruction business plan.

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Weight Loss Seminars Business Plan

Brushy Mountain Retreat offers a series of workshop programs teaching a practical, livable, healthy livestyle approach to weight management.

Education is seeing a gradual transition and expansion to online services. That being said, there’s still a place for innovative and fun educational experiences. Whether you’re inspired to develop efficient online courses or an engaging art or children’s museum, you’ll need a business plan to do it. Check out our assortment of education services sample plans and start your business today.

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How to Start an Education Consulting Business

Below you will learn the key steps to starting an educational consulting firm.

Download the Ultimate Consulting Business Plan Template

10 Steps to Starting Your Own Educational Consulting Business

1. conduct market research to determine demand.

An important step to starting an educational consulting business is conducting market research. To begin, you must learn what services your clients want and how much they are willing to pay for them. There are two ways you can go about conducting this research:

• Survey your target market . This can be done by conducting online surveys, conducting phone interviews, or sending out questionnaires.
• Review the competition . Look at how other educational consultants are marketing their services and what services they offer. This will give you an idea of what services are in high demand and how you can differentiate yourself from the competition.

Once you have analyzed the survey data, determine which types of businesses are likely to hire you and how much they are willing to pay. Use this information to set your consulting prices.

6-FIGURE CONSULTING BUSINESS BLUEPRINT

Learn how to land more clients , increase your fees and win more proposals with the free 47-page blueprint from Consulting Success

• Chapter 1: How to Identify & Get More Of Your Ideal Consulting Clients
• Chapter 2: Productization: How to Bust the “Consultant Bottleneck” and Finally Grow Your Business (The Easy Way)
• Chapter 3: How to Price Your Offers to Add More Revenue, Save You More Time, and Scale Your Business
• Chapter 4: The Roadmap To Scaling Your Consulting Business To $1 Million and Beyond

We partnered with Consulting Success to get you access to this amazing FREE resource:

2. Name Your Education Consulting Business

Once you have analyzed your market and determined what services clients want, it’s time to name your educational consultancy business. While naming a business can be difficult, there are a few rules of thumb to keep in mind:

• Keep it Short : Your business name needs to be short enough for clients to remember and say.  
• Keep it Relevant : Your business name should be relevant to the education services you offer and your target market’s needs.
• Keep it Memorable : Using clever ideas and words, help your audience connect with your business.
• Focus on Your Target Market :  Make sure that whoever sees or hears your company name understands who you are targeting as clients.

Read our article about choosing the right business name .

3. Choose Your Business Structure and Set-Up Your Company’s Legal Entity

As with any business, the type of legal entity you set up is critical.  After all, you want your company to be treated as a separate entity, not just an extension of yourself.  There are several types of structures in which you can start your own educational consulting business. Three popular options are sole proprietorship, S-corporation and LLC (limited liability company).

• Sole Proprietorship :  A sole proprietorship is one in which the business and the owner are considered to be one entity. Therefore, you are personally responsible for all debts and liabilities your education consultancy business may incur. One benefit of this type of structure is that it’s easy to set up and there are no formal filings required.
• S-Corporation : An S corporation is a type of C Corporation that was designed by the IRS to help small corporations minimize their paperwork while still gaining many of the tax benefits of incorporating. It also offers protection for business owners in case of lawsuits and other liabilities.
• Limited Liability Company (LLC) :  An LLC is a structure in which the company is considered a separate legal entity from its owners. This means that the company is responsible for its own debts and liabilities. This type of structure offers protection for business owners in case of lawsuits.

Read our article comparing the most common consulting business structures .

4. Write an Education Consulting Business Plan

A business plan is a document that outlines your business goals, strategies, and how you plan to achieve them. For an educational consulting company, your business plan should include the following:

• Business Description : Describe what your company does, who your target market is, and how you will differentiate yourself from the competition.
• Industry & Market Analysis : Detail your research on the industry and what services clients are most likely to want.
• Financial Plan : Outline your estimated income and expenses for the next three to five years.

Other sections of your plan will answer other key questions such as the following:

• What are your areas of expertise?
• What services can you offer your clients?
• Who is your target audience?
• How will you differentiate yourself from the competition?

Your business plan should also include several sections that detail your company’s history, current financial situation, and future goals. These sections will allow an investor to learn more about your company before they commit to investing in it.

Read our article about how to write a consulting business plan .

5. Apply for the Necessary Permits and Licenses

You must register your education consultancy business as a legal entity with the state in which you plan to do business.

To file your business with the state, obtain the necessary forms from the Secretary of State’s website or local County Clerk’s office. You will be required to pay a small fee for filing your business with the state.

Registering with the federal government may or may not be required. You can register your business on the federal level by obtaining an Employer Identification Number (EIN) from the IRS.

Read our article about obtaining the proper consulting business licenses .

6. Determine Your Budget & Apply for Funding as Needed

As with any business, you will need to use your own capital to finance the initial stages of your educational consulting company.  Your budget may also include several other costs including marketing expenses and the salary you wish to pay yourself.  

After determining how much money you will invest in starting your business, review some options for financing your business.  Here are several financing options that may be available to you:

• SBA Loans : The Small Business Administration (SBA) is a government agency that provides financial assistance to small businesses in the U.S.  
• Bank Loans : Many small business owners are able to secure loans from their local banks. Often, you can borrow money for any purpose that relates to the growth of your company.
• Friends and Family : You can consider getting loans and/or equity investments from friends and family members..
• Angel investors : Angel investors may provide debt or equity funding to you.

Read our article about the costs associated with starting a consulting business to help you determine if funding is needed.

7. Get the Technology & Software Needed to Run Your Educational Consulting Company Efficiently

As an educational consulting firm, you will need different types of technology to complete projects and keep track of your company’s operations. To simplify the process of starting a consulting company, we’ve provided a list below detailing some items that you’ll need:

Computers : Even if most of your work is done remotely with clients on the other side of the country or world, you will need at least one computer that is dedicated to your educational consulting company.

Software : Software is an essential component of any new business. The right software can help you manage projects, track expenses, and communicate with clients more effectively.

Here are some popular software platforms that may be beneficial to your business:

• Microsoft Office : This software suite includes a variety of applications that can help you manage your company, including Word, Excel, and PowerPoint.
• QuickBooks : This software is designed for small businesses and can help you track income and expenses, create invoices, and manage payroll.
• Basecamp : This project management software can help you manage multiple projects simultaneously and keep track of deadlines and milestones.
• Gmail : Google’s email platform offers several features that can be helpful for educational consultants, including the ability to access the same email from multiple devices.
• CRM : Customer relationship management software can help you track customer communication, manage leads, and create reports that detail your sales activities.

There may be additional software options available for educational consultants, so be sure to ask other educational consultants to find the best options for your business.

Read our article about the technology and software you need to run a consulting business .

8.  Market Your Educational Consulting Firm to Potential Clients

Once you’ve established your educational consulting company, the next step is to market it to potential clients.

Here are some common marketing strategies used for educational consulting firms:

• Networking : One of the best ways to market your company is by meeting people and building relationships. Attend industry events, meet-ups, and other networking opportunities to get in front of potential clients.
• Online marketing : Marketing your business online, such as through a business website and pay-per-click and/or social media marketing, can help you reach a larger audience looking for your services.
• Blog : A blog is a great way to showcase your knowledge and expertise in the educational consulting industry. Share case studies, how-to articles, and other content that will be helpful to potential clients.
• Website : Your website is the central hub for your business. Make sure it is well-designed, easy to navigate, and provides all the information potential clients need to learn more about your company.
• Referral Programs : Offer current clients a discount or other incentive for referring new clients to your business. This helps build word-of-mouth marketing for your company.

There are many ways to market an educational consulting firm, so be sure to explore all of your options and find the strategies that work best for you.

You should also consider ways to incentivize potential clients to choose you over another educational consulting firm. Some incentives that work well include:

• Lower rates : Many consulting businesses offer lower rates on their services to attract new clients.
• Discounts on services : Offering discounts on certain projects may help you win bids against other companies.
• Free consultation : Providing potential clients with a free consultation can help them determine if your company is the best one for their needs.

Learn more about how to market your consulting business .

9.  Establish a Price Structure and Billing System

There are a few factors to consider when establishing your price structure:

• Hourly rates : Charging by the hour is a common way to price consulting services. This allows clients to budget for your services and gives you the flexibility to charge more for complex projects.
• Project rates : Charging a flat fee for a project can be beneficial for both the client and the educational consultant. It ensures that the client knows what they are paying up front, and it allows the consultant to charge more for more complex projects.
• Retainers : A retainer is a set amount of money that the client pays upfront for services. This can be a good option for clients who need regular educational consulting services.

No matter which pricing structure you choose, be sure to clearly communicate it to your clients. Additionally, have a detailed invoice template that includes all the education services you provided so the client knows exactly what they are paying for.

10.  Manage Client Relationships and Deliver Projects

After finding new clients and marketing your educational consulting business, you should begin delivering the projects and getting paid. This means managing client relationships and making sure that clients are happy with your work. Some of the ways to manage relationships with your education clients include:

• Regular communication : Keep in touch with clients regularly, either through email, phone calls, or face-to-face meetings. This will help ensure that they are happy with the work you are doing and that any issues are addressed promptly.
• Project updates : Send project updates to clients throughout the course of the project. This will keep them in the loop on what you are doing and how the project is progressing.
• Client feedback : Ask clients for feedback after every project. This will help you improve your services and ensure that clients are happy with your work.

Delivering projects on time and within budget is essential for an educational consulting business. It can be beneficial to create a project management plan that outlines how each project will be completed. This will help ensure that all deadlines are met and that the client is happy with the final product.

Learn more about how to effectively manage client relationships .

Starting an Educational Consulting Business FAQs

Why start an educational consulting business.

There are many reasons to start an educational consulting business:

• You have a wealth of knowledge and experience in the education field (such as, as a classroom teacher, school administration, curriculum developer, etc.) and want to share it with others.
• You are passionate about education and want to help students achieve their academic goals.
• You are looking for a flexible business that allows you to work with the clients you choose.

What is Needed to Start an Educational Consulting Business?

There are a few things you will need before becoming an educational consultant:

• Strong knowledge of the education system and how it works
• Experience in teaching or tutoring
• Strong marketing and sales skills
• The ability to manage client relationships effectively

What are Some Tips for Starting an Educational Consulting Company?

The following tips can help you to start an educational consulting business:

• Do your research . Make sure you understand the education system and how it works before starting your business. This will help you to provide accurate information to clients and manage expectations effectively.
• Develop a strong marketing strategy . Marketing is essential for any business, especially a new one. Plan how you will reach potential clients and how you will differentiate your business from others.
• Set your prices wisely . It is important to charge rates that reflect the services you are providing, but also be competitive so you can attract new clients.
• Create a detailed invoice template . This will help ensure that clients understand what they are paying for and that you are billing correctly for services rendered.
• Establish a project management plan . This will help ensure that all projects are completed on time and within budget.
• Manage client relationships effectively . Keep in touch with clients regularly, send project updates, and ask for feedback to ensure they are happy with your work.

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What the New Overtime Rule Means for Workers

One of the basic principles of the American workplace is that a hard day’s work deserves a fair day’s pay. Simply put, every worker’s time has value. A cornerstone of that promise is the  Fair Labor Standards Act ’s (FLSA) requirement that when most workers work more than 40 hours in a week, they get paid more. The  Department of Labor ’s new overtime regulation is restoring and extending this promise for millions more lower-paid salaried workers in the U.S.

Overtime protections have been a critical part of the FLSA since 1938 and were established to protect workers from exploitation and to benefit workers, their families and our communities. Strong overtime protections help build America’s middle class and ensure that workers are not overworked and underpaid.

Some workers are specifically exempt from the FLSA’s minimum wage and overtime protections, including bona fide executive, administrative or professional employees. This exemption, typically referred to as the “EAP” exemption, applies when: 

1. An employee is paid a salary,  

2. The salary is not less than a minimum salary threshold amount, and 

3. The employee primarily performs executive, administrative or professional duties.

While the department increased the minimum salary required for the EAP exemption from overtime pay every 5 to 9 years between 1938 and 1975, long periods between increases to the salary requirement after 1975 have caused an erosion of the real value of the salary threshold, lessening its effectiveness in helping to identify exempt EAP employees.

The department’s new overtime rule was developed based on almost 30 listening sessions across the country and the final rule was issued after reviewing over 33,000 written comments. We heard from a wide variety of members of the public who shared valuable insights to help us develop this Administration’s overtime rule, including from workers who told us: “I would love the opportunity to...be compensated for time worked beyond 40 hours, or alternately be given a raise,” and “I make around $40,000 a year and most week[s] work well over 40 hours (likely in the 45-50 range). This rule change would benefit me greatly and ensure that my time is paid for!” and “Please, I would love to be paid for the extra hours I work!”

The department’s final rule, which will go into effect on July 1, 2024, will increase the standard salary level that helps define and delimit which salaried workers are entitled to overtime pay protections under the FLSA. 

Starting July 1, most salaried workers who earn less than $844 per week will become eligible for overtime pay under the final rule. And on Jan. 1, 2025, most salaried workers who make less than $1,128 per week will become eligible for overtime pay. As these changes occur, job duties will continue to determine overtime exemption status for most salaried employees.

The rule will also increase the total annual compensation requirement for highly compensated employees (who are not entitled to overtime pay under the FLSA if certain requirements are met) from $107,432 per year to $132,964 per year on July 1, 2024, and then set it equal to $151,164 per year on Jan. 1, 2025.

Starting July 1, 2027, these earnings thresholds will be updated every three years so they keep pace with changes in worker salaries, ensuring that employers can adapt more easily because they’ll know when salary updates will happen and how they’ll be calculated.

The final rule will restore and extend the right to overtime pay to many salaried workers, including workers who historically were entitled to overtime pay under the FLSA because of their lower pay or the type of work they performed. 

We urge workers and employers to visit  our website to learn more about the final rule.

Jessica Looman is the administrator for the U.S. Department of Labor’s Wage and Hour Division. Follow the Wage and Hour Division on Twitter at  @WHD_DOL  and  LinkedIn .  Editor's note: This blog was edited to correct a typo (changing "administrator" to "administrative.")

• Wage and Hour Division (WHD)
• Fair Labor Standards Act
• overtime rule

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UK's Labour Outlines Plan to Renationalise Railways Within 5 Years

UK's Labour Outlines Plan to Renationalise Railways Within 5 Years

A train passes in front of Battersea Power Station as it enters Victoria station in London, Britain, February 10, 2023. REUTERS/Henry Nicholls/File Photo

(This April 24 story has been refiled to say that Arriva is being sold to I Squared, not owned by I Squared, in paragraph 10)

LONDON (Reuters) - Britain's opposition Labour Party said it planned to renationalise the country's rail network within five years without paying compensation to private operators as it set out its plans to fix the troubled railway system.

Britain's train services were privatised in the 1990s but several operators have been renationalised in recent years, some of them losing their franchises after underperforming.

Labour wants to set up a publicly owned Great British Railways which will inherit passenger rail contracts currently held by private firms as they expire, a process it expects to be completed within its first term in office.

The party leads the governing Conservative Party by around 20 percentage points in opinion polls with a national election expected later this year.

"Labour will deliver the biggest overhaul to our railways in a generation," Labour transport policy chief Louise Haigh said ahead of a speech on Thursday setting out the plans.

Photos You Should See - April 2024

Battered by the COVID-19 pandemic and more recently disrupted by industrial unrest, the deteriorating quality of key services has drawn widespread criticism.

Nearly 70% of voters support bringing train operators back into public ownership permanently, a poll conducted this month by polling firm YouGov showed. Fewer than 10% opposed it.

NO SURPRISE

In the 2010s, Britain had several listed transport groups operating rail contracts, but they have either been taken private, such as Go Ahead Group, or exited the sector, such as National Express now Mobico, leaving FirstGroup the only quoted stock.

Shares in FirstGroup, which runs buses and also has contracts for rail services in western England, to Edinburgh from London, and some commuter services in London, fell 2% in early deals. Analysts said FirstGroup's stock does not price in any future rail contracts, hence the small move.

Among the other companies running rail contracts in Britain are Trenitalia which operates the c2c line east of London and Arriva Group, which is being sold to private equity firm I Squared, and they are unlikely to be surprised that their British rail contracts would not be renewed.

"This is not a surprise. Labour have been talking about this for absolutely ages," said Liberum analyst Gerald Khoo. "The only thing that's slightly more tangible is they're much closer to getting into power."

Train operators in Britain will still have a chance to operate some lines as Transport For London outsources some of its connections, such as the Overground which is operated by Arriva.

SUNAK'S PLAN

The current government of Prime Minister Rishi Sunakhas also proposed establishing a new Great British Railways (GBR), company but with a different role.

The government's proposals would group responsibility for rail infrastructure and services under GBR while maintaining a franchise system, giving it the role of contracting out passenger services to private firms.

The government has highlighted the need for private sector involvement to boost efficiency in the network after the coronavirus pandemic reduced commuting by passengers.

Latest statistics show that cancellations in the last three months of 2023 were at their highest level since records began in 2018 although industrial action by staff was a factor behind some of the problems.

Labour said the increases in cancellations and rail fares showed the current system - with four rail operators already managed by the government - had failed.

It said it planned to establish a Passenger Standards Authority to hold GBR accountable for its performance and passengers would be given price guarantees for future fares.

(Reporting by Alistair Smout, additional reporting by Sarah Young; Editing by William Schomberg, Alex Richardson and Daniel Wallis)

Copyright 2024 Thomson Reuters .

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Tags: United Kingdom , Europe

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Biden's new student-loan forgiveness plan just began its 30-day public comment period — and anyone can tell the administration what they think of the relief

• The public now has 30 days to comment on Biden's new student-loan forgiveness plan.
• It's the next step in implementing a broader version of debt relief for borrowers.
• The proposals include relief for those with unpaid interest, along with those in repayment for 20 years.

The public has one month to tell President Joe Biden what they think of his new student-loan forgiveness plan .

After announcing details of Biden's second attempt at student-debt relief last week, the Education Department formally published the draft text of the new rules on the Federal Register on Wednesday. The publication of the rules officially kicked off the 30-day public comment, set to end on May 17. Comments can be submitted to the Federal Register here , which the Education Department will then review.

The draft text currently consists of nine rules "that permit separate and distinct types of waivers using the Secretary of Education's longstanding authority under the Higher Education Act," the Education Department said in a Tuesday press release.

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The rules address distinct types of borrowers that would qualify for relief under this new plan: those whose balances have grown due to unpaid interest, those who would be eligible for relief under certain repayment plans but have not yet enrolled, those who have been in repayment for at least 20 years, and those who have attended programs that left them with too much debt compared to post-graduation earnings.

The Education Department also said a separate rule to address relief for borrowers experiencing financial hardship will be released in the coming months.

"These historic steps reflect President Biden's determination that we cannot allow student debt to leave students worse off than before they went to college," Undersecretary of Education James Kvaal said in a Tuesday statement. "The President directed us to complete these programs as quickly as possible, and we are going to do just that."

The department aims to begin implementing relief as early as this fall. Still, as Business Insider previously reported , legal threats to the relief could imperil the department's timeline. While lawsuits have yet to be formally filed against Biden's administration, Missouri's Attorney General Andrew Bailey wrote on X in response to Biden's relief proposals: "See you in court."

And some experts said a conservative Supreme Court could likely rule like they did with Biden's first debt relief plan, striking it down .

"The administration is certainly still facing a very skeptical Supreme Court," Cary Coglianese, an administrative law professor at the University of Pennsylvania, told BI. "Even though it's a different statute, it's still a skeptical Supreme Court. It's still a pretty big program even though it's a smaller one."

Following the public comment period, the Education Department will review comments and could choose to adjust their proposals based on the feedback they receive. It will then finalize the rule and move toward implementation.

Watch: Why student loans aren't canceled, and what Biden's going to do about it

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