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Writing A Case Study

Case Study Examples

Brilliant Case Study Examples and Templates For Your Help

15 min read

An Overview of Case Studies

A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied.

Case studies are often used in psychology, business, and education to explore complicated problems and find solutions. They usually have detailed descriptions of the subject, background info, and an analysis of the main issues.

The goal of a case study is to provide a comprehensive understanding of the subject. Typically, case studies can be divided into three parts, challenges, solutions, and results.

Here is a case study sample PDF so you can have a clearer understanding of what a case study actually is:

Case Study Sample PDF

How to Write a Case Study Examples

Learn how to write a case study with the help of our comprehensive case study guide.

Case Study Examples for Students

Quite often, students are asked to present case studies in their academic journeys. The reason instructors assign case studies is for students to sharpen their critical analysis skills, understand how companies make profits, etc.

Below are some case study examples in research, suitable for students:

Case Study Example in Software Engineering

Qualitative Research Case Study Sample

Software Quality Assurance Case Study

Social Work Case Study Example

Ethical Case Study

Case Study Example PDF

These examples can guide you on how to structure and format your own case studies.

Struggling with formatting your case study? Check this case study format guide and perfect your document’s structure today.

Business Case Study Examples

A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution.

To help you out, here are some samples so you can create case studies that are related to businesses:

Here are some more business case study examples:

Business Case Studies PDF

Business Case Studies Example

Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It allows your prospects to see how your solutions address their needs.

Medical Case Study Examples

Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients.

Here are some medical case study examples to help you.

Medical Case Study Example

Nursing Case Study Example

Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.

Psychology Case Study Examples

Case studies are a great way of investigating individuals with psychological abnormalities. This is why it is a very common assignment in psychology courses.

By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior.

For your help, here are some interesting psychology case study examples:

Psychology Case Study Example

Mental Health Case Study Example

Sales Case Study Examples

Case studies are important tools for sales teams’ performance improvement. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.

By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.

Sales Case Study Example

Interview Case Study Examples

Interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.

Interview Case Study Example

Marketing Case Study Examples

Marketing case studies are real-life stories that showcase how a business solves a problem. They typically discuss how a business achieves a goal using a specific marketing strategy or tactic.

They typically describe a challenge faced by a business, the solution implemented, and the results achieved.

This is a short sample marketing case study for you to get an idea of what an actual marketing case study looks like.

Here are some more popular marketing studies that show how companies use case studies as a means of marketing and promotion:

“Chevrolet Discover the Unexpected” by Carol H. Williams

This case study explores Chevrolet's “ DTU Journalism Fellows ” program. The case study uses the initials “DTU” to generate interest and encourage readers to learn more.

Multiple types of media, such as images and videos, are used to explain the challenges faced. The case study concludes with an overview of the achievements that were met.

Key points from the case study include:

Using a well-known brand name in the title can create interest.
Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.

“The Met” by Fantasy

“ The Met ” by Fantasy is a fictional redesign of the Metropolitan Museum of Art in New York City, created by the design studio Fantasy. The case study clearly and simply showcases the museum's website redesign.

The Met emphasizes the website’s features and interface by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.

For those who prefer text, each feature includes an objective description. The case study also includes a “Contact Us” call-to-action at the bottom of the page, inviting visitors to contact the company.

Key points from this “The Met” include:

Keeping the case study simple and clean can help readers focus on the most important aspects.
Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.

“Better Experiences for All” by Herman Miller

Herman Miller's minimalist approach to furniture design translates to their case study, “ Better Experiences for All ”, for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.

The case study presents a wealth of information in a concise format, enabling users to grasp the complexities of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.

Key points from the “Better Experiences” include:

Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
Include a list of products that were used in the project to guide potential customers.

“NetApp” by Evisort

Evisort's case study on “ NetApp ” stands out for its informative and compelling approach. The study begins with a client-centric overview of NetApp, strategically directing attention to the client rather than the company or team involved.

The case study incorporates client quotes and explores NetApp’s challenges during COVID-19. Evisort showcases its value as a client partner by showing how its services supported NetApp through difficult times.

Provide an overview of the company in the client’s words, and put focus on the customer.
Highlight how your services can help clients during challenging times.
Make your case study accessible by providing it in various formats.

“Red Sox Season Campaign,” by CTP Boston

The “ Red Sox Season Campaign ” showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, there are videos of Red Sox players, their images, and print ads that can be enlarged with a click.

The page features an intuitive design and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. There’s also a CTA that prompts viewers to learn how CTP can create a similar campaign for their brand.

Some key points to take away from the “Red Sox Season Campaign”:

Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.

“Airbnb + Zendesk” by Zendesk

The case study by Zendesk, titled “ Airbnb + Zendesk : Building a powerful solution together,” showcases a true partnership between Airbnb and Zendesk.

The article begins with an intriguing opening statement, “Halfway around the globe is a place to stay with your name on it. At least for a weekend,” and uses stunning images of beautiful Airbnb locations to captivate readers.

Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.

Some key points to take away from this case study are:

Use client's offerings' images rather than just screenshots of your own product or service.
To begin the case study, it is recommended to include a distinct CTA. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.

“Influencer Marketing” by Trend and WarbyParker

The case study "Influencer Marketing" by Trend and Warby Parker highlights the potential of influencer content marketing, even when working with a limited budget.

The “Wearing Warby” campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use.

This strategy enhanced the brand's relatability with influencers' followers. While not detailing specific tactics, the case study effectively illustrates the impact of third-person case studies in showcasing campaign results.

Key points to take away from this case study are:

Influencer marketing can be effective even with a limited budget.
Showcasing products being used in everyday life can make a brand more approachable and relatable.
Third-person case studies can be useful in highlighting the success of a campaign.

Marketing Case Study Template

Marketing Case Study Example

Now that you have read multiple case study examples, hop on to our tips.

Tips to Write a Good Case Study

Here are some note-worthy tips to craft a winning case study

Define the purpose of the case study This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
Choose a real-life example. One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
Keep it brief. This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
Use strong evidence. To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
Edit and proofread your work. Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.

There you go!

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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case study examples for students business

7 Favorite Business Case Studies to Teach Undergrads—and Why

Explore more.

Case Teaching
Course Design
Course Materials

FEATURED CASES

Chris and Alison Weston (A) , selected by Amy Wallis of Wake Forest University School of Business, United States

Cynthia Carroll at Anglo American (A) , selected by Mihran A. Aroian of McCombs College of Business, United States

Merck: Managing Vioxx (A) , selected by Johanna Glauber of IE University, Spain

Starbucks: Delivering Customer Service , selected by Joseph C. Miller of St. Ambrose University, United States

Swoon: Mixing Up the Perfect Marketing Cocktail , selected by Sheri L. Lambert of Fox School of Business, Temple University, United States

Tesla Motors: Financing Growth , selected by Oscar Melo-Vega Angeles of the University of Lima, Peru

Trader Joe’s , selected by Michael Roberto of Bryant University, United States

To understand how undergraduate educators use the case method and find out which cases they gravitate toward, we asked several experienced case instructors, “What is your favorite case to teach undergrads and why does it work particularly well with them?”

The cases they shared range in industry and topic—from mining to pharmaceuticals and finance to marketing—but all offer valuable learning for undergraduate students.

1. Chris and Alison Weston (A)

Chris and Alison Weston (A) is an exceptional tool to help undergraduate students grasp moral disengagement and its ethical implications. The Westons are characters that students identify with—a married couple seeking to have fulfilling, lucrative careers—which makes the case personal for them. By examining a real-world scenario and the slippery slope that the Westons found themselves on, students see how easy it is to begin practicing unethical behavior. Reading about the implications of the Westons’ actions also highlights the situation through multiple ethical lenses, driving home the importance of perspective-taking and critical-thinking skills.

Coupling this case with “ A Note on Moral Disengagement ”—which expertly explains Bandura’s work on the psychological elements of ethical decision-making—brings the concepts to life for students; they find it intriguing to identify moral disengagement mechanisms at work in the case and eye-opening to see how easily the Westons fall into predictable traps of their own making.

I like to divide the class into breakout groups so students can practice both anticipating and preventing moral disengagement, as well as intervening when they see it happening. This builds important skills for ethical leadership.

2. Cynthia Carroll at Anglo American (A)

This semester, I’m teaching undergraduate students minoring in business. Since it’s an overview course, I needed a case study that touches upon several different areas of management. My favorite case this semester is Cynthia Carroll at Anglo American (A) .

Located in South Africa, Anglo American is one of the largest mining companies in the world. The case opens with then-new (now former) CEO Cynthia Carroll learning about a fatality at one of the mining facilities. She finds the incident unacceptable and immediately closes the mine. The case is powerful—Carroll brings radical change to the organization not only in addressing worker safety but also in addressing the overall operations of an organization that employs more than 150,000 workers.

The case shows us how, despite opposition from all sides, Carroll transforms the operations of a large corporation in which worker fatality is accepted as a norm. How she engages with skeptical stakeholders and moves the mining workforce (where the illiteracy rate was 70 percent) to participate is a tremendous example of great leadership. The way she conceives her strategy is an uplifting story for undergraduates and how she improves the operational and financial performance of the company is inspiring. The opportunity to teach about leadership, organizational transformation, crisis management, changing organizational culture, and employee empowerment in one case is simply elegant.

3. Merck: Managing Vioxx (A)

When teaching cases to undergraduates, I encourage my students to put themselves in the shoes of the decision maker(s) and get their hands sweaty under the pressure. When students have less work experience, case discussions are fabulous for allowing them to apply frameworks in business decisions. Students directly experience the challenges and complexities, gaining hands-on skills for their future careers.

One of my favorite cases to teach is Merck: Managing Vioxx (A) . Students are explicitly asked to stand in the shoes of CEO Ray Gilmartin, who learns about potentially severe cardiovascular risks of the painkiller drug Vioxx. A great strength of the case is that information is presented step by step—through six supplements—simulating Ray Gilmartin’s decision situation. This setup and great supplementary video material make it an exceptionally strong case for undergraduate teaching.

4. Starbucks: Delivering Customer Service

When I teach marketing strategy to undergraduates, I like to ask the students, “Have you ever shopped at a store that felt like it was made for you, but then one day it just seemed like it sold out by becoming more mainstream?” The question elicits responses consisting of various clothing stores, restaurants, and so forth. When discussing their experiences, students often seem to suspect that the growth of a service business comes at the cost of the elements that initially drew a core group of dedicated customers.

I find that students love giving definition to marketing phenomena they’ve actually experienced and they love talking about the products and services they use. For that reason, the case Starbucks: Delivering Customer Service is a favorite of mine to introduce to strategy undergrads.

Today’s students are interested in understanding the kind of service organization Starbucks was at its onset. They are interested in knowing who Starbucks’s initial core customers are and eager to discuss Starbucks’ growth intentions in the 90s and early 2000s, as well as how it coincided with changes to the external social environment.

As a coda, I often call upon the students’ experiences with today’s Starbucks. We discuss how the company has learned to bifurcate its operation to appeal to the service-intensive core consumer as well as the product-intensive casual consumer. It’s a great case to explain the pitfalls of the wheel of retailing to undergraduates.

5. Swoon: Mixing Up the Perfect Marketing Cocktail

There are several cases that I love to use for my marketing strategy capstone course with undergraduates. One of those is Swoon: Mixing Up the Perfect Marketing Cocktail , which centers around a nimble beverage startup. Students put themselves in the shoes of the two cofounders to design a marketing strategy for branding.

Many times, I’ve had students approach me wondering, “Why don’t any of the protagonists look like me?” The Swoon case is perfect: The cofounders are young women and many of my students can relate to them or see themselves in the protagonists. The case also comes with a “meet the protagonist” video, which immerses the students in a conversation between the two founders.

Two other cases I love to use, Opera Philadelphia: Segmentation Strategies for Changing Markets and Hamilton Won More Than Twitter , deal with non-traditional businesses (an opera company and a Broadway show). Students love interacting with these cases and applying marketing theory to the arts. On top of that, the Opera Philadelphia case enables students to roll up their sleeves, analyze consumer data, and formulate a plan forward.

It is all about engagement. Teaching concepts through these cases gets our students fully engaged.

6. Tesla Motors: Financing Growth

I use several cases for my undergraduate classes. My favorite one now is Tesla Motors: Financing Growth . This case can be applied to intermediate finance courses and can be used at many levels: undergraduate, MBA, and executive education. It is also specifically perfect to use in the Financial Management in International Business course, an undergraduate course in the Faculty of Business and Economics department at the University of Lima.

These are the main reasons I love teaching with it:

It is stimulating and provocative for students. They get excited about the numbers and the discussion. It incites them to participate, explain their assumptions, and compare their answers.

The company is trending and students around the world know about it; the case provides new information on a company they know. It is also great for discussing the impact of sustainability in company valuations.

It provides the opportunity to apply various finance learnings, including the shifting price of the company and shares according to valuation method, the value stock and growth stock and why investors pay more or less for it, equity financing, comparison with the market’s price, and companies with negative profit and positive value.

I can link the concepts back to other core curriculum readings I use for the course, including Financial Accounting Reading: Introduction to Valuation and Finance Reading: Cost of Capital .

It uses simple but technical language. And while it involves many numbers, and it can be discussed in a 90-minute class.

7. Trader Joe’s

WEBINAR: USING ACTIVE LEARNING STRATEGIES WITH UNDERGRADS

For more about using active learning strategies with undergrads, watch the recording of a recent HBP webinar with Michael Roberto, Trustee Professor of Management at Bryant University. In the webinar, Why Undergraduate Students (and Faculty) Struggle with Active Learning , Roberto speaks to the challenges faculty face and recommends strategies to address those problems.

Trader Joe’s is a highly successful firm in a very challenging industry, so the case provides a great platform for exploring many concepts in competitive strategy. Moreover, the company seems to be executing a rather counterintuitive strategy, forgoing many of the services and offerings that rivals consider essential in the supermarket business. That sparks the interest of inquisitive undergraduates.

SHARE WITH US Do you have a favorite case to teach your undergraduate students? We would love to hear about it!

To find other great cases to teach undergrads, check out this collection of Engaging Cases for Undergraduate Students or browse best-selling undergraduate cases by discipline .

Amy Wallis is a full teaching professor at the Wake Forest University School of Business. As an organizational development leader and academic professional, Wallis’s teaching and expertise are in leadership, ethics, organizational behavior, team development, and change management.

Mihran A. Aroian is an assistant professor of instruction in the department of management at McCombs College of Business, University of Texas at Austin. He is a graduate of Worcester Polytechnic Institute and has an MBA from the University of Texas at Austin.

Johanna Glauber is an assistant professor in the strategy department at IE University. Her research focuses on firms’ strategy and behavior in case of failure. Having a background in management and mechanical engineering, Glauber is particularly interested in product failures in manufacturing industries, such as product recalls in the automotive industry. She also is an active member of the international research community.

Joseph C. Miller is professor and chair of the marketing and sales departments at St. Ambrose University.

Sheri L. Lambert is an associate professor of practice in the department of marketing at Temple University’s Fox School of Business where she teaches marketing strategy, digital innovation in marketing, and consumer buyer behavior at the undergraduate, graduate, and executive levels. Lambert is also academic director of the MS-Market Research Program and managing director of the Fox Center for Executive Education.

Oscar Melo-Vega Angeles is an associate professor of finance, a researcher, and the international financing area coordinator at the University of Lima. He is also responsible for the University of London program at the University of Lima. Melo-Vega has experience in researching and consulting in economics and finance. He has used cases in undergraduate classes for 15 years.

Michael Roberto is the Trustee Professor of Management and the director of the Center for Program Innovation at Bryant University. He joined the tenured faculty at Bryant after serving for six years on the faculty at Harvard Business School.

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