business plan for house cleaning service

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A cleaning company business plan is a comprehensive document outlining your cleaning company’s objectives and explaining your marketing plan , cleaning services, and funding information. It serves as the blueprint for your cleaning business. 

• Savvy entrepreneurs create a business plan when starting a new business, and they continue to update it as their business grows. 
• A well-written business plan will guide you through your journey as a small business owner. It will help you make critical decisions as you work hard to reach your goals over the years.
• You’ll be able to glimpse the bigger picture and keep track of your progress when you’ve got it all written down.
• A business plan will significantly increase your company’s chances of success , setting a clear path to long-term growth and helping you plan efficient organizational processes. 

If you’re aiming to gain the trust of potential investors, a business plan is a must-have tool that will show them if your business is worth taking the risk.

We’ve created a downloadable cleaning services business plan PDF that you can easily edit to fit your needs. Get my sample template below:

Components of a Cleaning Services Business Plan 

Now that you understand the importance of a cleaning company business plan, the next step is to start creating your own. But there’s no need to worry! We’ve done much of the legwork to ease the process of creating a business plan for you. 

Our free downloadable cleaning services business plan PDF contains essential components to help you define your goals and make better business decisions. 

However, keep in mind that every business plan is unique. You can remove or add any section as you deem necessary to create the best business plan for your cleaning company. 

Include the following elements to get started in the right direction: 

1. Executive Summary 

The first part of a comprehensive business plan is an executive summary, which provides an overview of your company and summarizes your entire business plan.

Highlight what makes your cleaning business stand out from competitors in the cleaning industry. You can also describe the weaknesses and shortcomings of other cleaning firms and how your company aims to solve these problems. 

You can include the following information in your executive summary: 

• Owner’s experience
• Mission statement
• The leadership team and employees
• Financial and growth goals

2. Company Description 

• Why did you decide to start a cleaning services company?
• What particular problems are you trying to solve, and how do you intend to beat competitors in the cleaning industry?

Your company description is where you emphasize the strengths and competitive advantages of your cleaning business. 

3. Objectives

Set the best objectives that will help keep your cleaning business on the right track.

• Think about the key goals you want to achieve, whether to reach a certain amount of sales revenue or expand your operations to a broader service area.
• When you carefully define your main goals and objectives, you’ll be able to take the proper steps to get where you want to go. 

4. Market Analysis

Market analysis gives you an insight into your target market share, the needs and demands of your customers, and your competitors.

• Do some research about the cleaning company industry and what your competitors lack to know how your company can gain an edge over others.
• With proper market analysis, you can also analyze the need for funding from financial institutions and investors. 

5. Organizational Structure 

• Define the specific roles that need to be filled, such as cleaners, an office manager, and a project manager.
• You can also talk about hiring competent personnel as your company grows and outsourcing services for processes like digital marketing and accounting. 

6. Cleaning Services

An essential part of a cleaning company business plan is identifying the type of cleaning services you intend to provide: 

• Scope of Cleaning Services – Do you plan to focus on bidding on commercial janitorial jobs , residential cleaning, housekeeping, post-construction cleaning or all types?
• List of Specific Cleaning Services – Talk about your company’s services and prices, from interior home cleaning and damage restoration to industrial cleaning. 
• Benefits of Your Cleaning Services – How will your target market benefit from your company’s services? Think about the problems you’re trying to solve for your customers, like giving them a wide selection of cleaning services to reduce the need for hiring multiple contractors. 

7. Marketing and Sales 

To survive in a competitive industry, your cleaning business needs to employ tailored marketing strategies to help you stand out and beat competitors.

Outline your marketing and sales strategies to promote your cleaning services, gain leads, and ultimately boost sales. You should determine the number of clients you must win to achieve your cleaning company’s profit goals. 

The most effective marketing strategies for cleaning businesses include: 

• Online Marketing – Your objectives can include building an authoritative business cleaning service website design , using paid advertising like Facebook ads , leveraging social media, implementing email marketing, and maintaining an excellent reputation online. 
• Offline Advertising – Timeless strategies include direct mail, distributing pamphlets and flyers, connecting with the local community, and creating branded merchandise. 

8. Funding Requests 

• Add this section if you need additional funding for day-to-day functions and operational expenses.
• You can create a table outlining your cleaning company’s expenses, letting potential investors and lenders know precisely where their money will go. 

9. Financial Projections 

Your cleaning company business plan should have a realistic financial forecast based on your extensive market analysis and company goals.

• It should include well-researched financial projections for the future to demonstrate your targeted profits. 
• Try to include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years.
• You can create an annual or quarterly target profit that your team can work to accomplish. 

Pro-Top : include a cash flow estimate, capital expenditures, and approximate payrolls for the next few years. You can create an annual or quarterly target profit that your team can work to accomplish. 

10. Appendix

Your business plan ends with an appendix where you add all relevant documents, definitions, legal notes, and other critical information.

• You can include resumes, certifications, bank statements, credit reports, charts, and other supporting documents. 
• Refer readers to this section anywhere in your business plan when necessary. For example: “See Appendix, page 5, for management team certifications.”

Example of a Cleaning Services Business Plan PDF

You can open or download our free cleaning business plan PDF below:

To get an editable version on Google Docs, enter your email below:

Why Does My Cleaning Company Need a Business Plan? 

You might think, “But making a business plan sounds like a lot of work! Do I really need it for my cleaning company?” The quick answer is: Yes, you definitely need that business plan!

As tedious as it sounds, preparing a strategic business plan is crucial to set yourself up for success and not get lost along the way. 

Take a look at the following key reasons why your business will benefit from a cleaning company business plan: 

Find Out If Your Cleaning Services Business Idea Is Viable

Creating a business plan will help you test if your business idea is feasible, saving you time, money, and energy. Many aspiring entrepreneurs believe they have outstanding ideas that could never fail.

However, around 20% of business startups fail during the first year due to a lack of planning, among other things. 

To survive the cleaning business startup phase, you must perform careful and methodical planning and create a well-developed business plan. It’s the key step between visualizing the concept for your cleaning company and turning your vision into a successful business. 

Increase Your Chances of Growth and Success 

The cleaning industry is enormous, and competitive residential and commercial cleaning businesses are everywhere. There’s always demand for cleaning services. Around 80% of households in the US are expected to use home cleaning services by 2024. 

Considering the competition you’ll be facing, it helps to create a business plan that will help you identify how your cleaning company will stand out. 

• Extensive planning will help you pinpoint your target market, determine your unique selling proposition, and develop a startup and operating expenses budget.
• This process will ultimately set your cleaning business up for long-term growth and success.

Secure Financing

Established financial institutions, lenders, and investors typically perform an extensive investigation before committing to an investment. With a solid business plan, you’ll be more likely to secure the funds you need to get your business up and running. 

Common Questions about Cleaning Company Business Plans

A business plan will help you determine if your cleaning business idea is viable, increase your chances of success, and secure financing.

An executive summary includes a mission statement, information about the leadership team, and financial goals.

Final Thoughts: Driving Your Cleaning Company’s Success With a Solid Business Plan 

Equipped with a well-researched business plan, you’ll have much higher chances of succeeding in the cleaning services industry. It’s also a valuable tool that can help you secure funding for your operational expenses as a cleaning startup. 

After downloading our free cleaning services business plan PDF, make sure to edit each section and include all essential information to create a comprehensive document.

Our free sample cleaning company business plan serves as an excellent starting point – a helpful template that you can personalize as necessary.

Written by Nelmie Jane Pardo

Nelmie Jane Pardo is a senior contributing writer who lends insight into digital marketing methods and business solutions. She regularly writes at BusinessHue to help business owners take their online marketing to the next level.

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Residential Cleaning Business Plan Template & PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful residential cleaning business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your residential cleaning business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a residential cleaning business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your residential cleaning business concept into reality. Let’s dive in!

Our residential cleaning business plan is carefully crafted to include all essential elements needed for a detailed strategic blueprint. It outlines our service operations, marketing strategies, market environment, competitors, management structure, and financial forecasts.

• Executive Summary : Offers an overview of your Residential Cleaning business’s concept, including the range of cleaning services, market analysis , management team, and financial strategy.
• Services & Rates: Details the types of cleaning services offered, such as regular home cleaning, deep cleaning, move-in/move-out cleans, and specialized services like window washing and carpet cleaning. Also includes pricing structure.
• Key Stats: Shares industry size, growth trends, and relevant statistics for the residential cleaning market.
• Key Trends : Highlights recent trends affecting the residential cleaning sector, such as the rising consumer demand for green cleaning services and the adoption of technology for service efficiency.
• Key Competitors: Analyzes main competitors within your service area and how your business differentiates itself, focusing on aspects like service quality, customer service, and additional services like eco-friendly cleaning options.
• SWOT : Strengths, weaknesses, opportunities, and threats analysis tailored to the residential cleaning business.
• Marketing Plan : Strategies for promoting your cleaning services and attracting customers, including digital marketing, local advertising, and partnerships with local businesses.
• Timeline : Key milestones and objectives from the initial setup through the first year of operation and beyond.
• Management: Information on who manages the Residential Cleaning business, detailing their roles, experience in cleaning services and business management.
• Financial Plan: Projects the business’s 5-year financial performance, including revenue from cleaning services, profit and loss statements, cash flow analysis, and balance sheet, aiming for significant growth and profitability by the target year.

Residential Cleaning Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your residential cleaning business’s plan, offering a concise overview of your company and its services. It should detail your market positioning, the range of cleaning services you offer, including standard cleaning, deep cleaning, and specialized services, its operating regions, size, and an outline of day-to-day operations.

This section should also explore how your cleaning business will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your company’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the company’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your cleaning business’s financial plan.

Residential Cleaning Business Plan Executive Summary Example

Business Overview

A concise and clear  business overview  is crucial for the executive summary of a residential cleaning service. This includes highlighting the service name, its operational area, and a  unique selling proposition  ( USP ) that sets it apart in the market.

Example: “SparkleShine Cleaners,” based in [City Name], specializes in providing comprehensive residential cleaning services within a [x] mile radius. Our USP lies in delivering meticulous and personalized cleaning solutions tailored to each homeowner’s needs. From regular maintenance to deep cleaning, our services prioritize exceptional cleanliness and client satisfaction, offering a blend of environmentally friendly practices and cutting-edge cleaning techniques.

Market Overview

Understanding the market dynamics and positioning within the residential cleaning industry is vital. Emphasize  market size , growth rates, and industry trends to highlight the service’s place in the broader market landscape. Differentiating the residential cleaning service within a competitive market is essential. Identify  key competitors  and articulate how the service stands out.

Example: The residential cleaning business constitutes approximately ~15% of the total US cleaning services industry, with a market size of ~$14 billion (2023-30 CAGR of +6.6%). Our local market is vibrant and competitive, with [5] key competitors identified within a [x] mile radius. There’s a growing demand for eco-friendly cleaning services, aligning with the increasing environmental and health awareness among consumers. Additionally, the integration of technology for scheduling, communication, and payments enhances customer convenience and service efficiency.

Management Team

Highlighting the expertise and roles within the management team is pivotal. This section should underscore key team members, their experiences, and their contributions to the company’s success.

Example: At SparkleShine Cleaners, our leadership is spearheaded by Co-Founders [Name] and [Name]. [Name] brings over a decade of experience in operations management within the cleaning industry, while [Name]’s background in customer service adds a unique edge to our service delivery. Their combined expertise ensures effective operations management and exceptional service quality.

Financial Plan

The financial plan overview encapsulates the service’s financial objectives and projections, including revenue targets and anticipated profit margins.

Example: SparkleShine Cleaners aims to achieve $1.2 million in yearly revenue and a 14% profit margin ( EBITDA ) by 2028. This ambitious goal aligns with our strategic investment in technology, staff training, and eco-friendly cleaning methods, ensuring sustainable growth and profitability over the next few years.

Services & Rates

Detail the variety of cleaning services your company provides to cater to different needs, such as standard house cleaning, deep cleaning, move-in/move-out cleaning, and specialized options like eco-friendly cleaning solutions. Emphasize the customization of services to fit each client’s unique requirements, ensuring a thorough and personalized cleaning experience.

Explain your pricing model , which could be based on the size of the property (e.g., per square foot), the type of cleaning service (standard vs. deep cleaning), or a flat rate for specific packages. Ensure the rates are competitive yet reflective of the quality and reliability of your services.

Industry Size & Growth

Begin with an overview of the residential cleaning sector, emphasizing its steady growth driven by factors like busier lifestyles and a heightened focus on cleanliness for health reasons. Highlight the industry’s resilience and the consistent demand for cleaning services.

Key Market Trends

Discuss trends such as the increasing preference for eco-friendly cleaning products, the integration of technology for service booking and management, and personalized cleaning plans catering to unique household needs.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your residential cleaning business in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your residential cleaning business’s unique selling points, essential for differentiating your business in a competitive market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Competitors in the Residential Cleaning Business

Begin the competitive analysis by identifying direct and indirect competitors in the local residential cleaning sector. Direct competitors would include other professional cleaning companies in your area, while indirect competitors may encompass independent cleaners, maid services, or even technology-driven platforms that offer cleaning services on demand.

Leverage online resources like search engines and business directories to map out the geographical distribution of competitors. Utilize review platforms such as Yelp, Google Reviews, or Angie’s List to gather customer feedback on competitors’  strengths and weaknesses . For instance, if “Sparkle Clean Services” receives consistent praise for their attention to detail and eco-friendly cleaning products, this stands as a competitive advantage worth noting.

Residential Cleaning Business Competitors’ Strategies

A thorough analysis of competitors’ strategies involves examining various facets:

• Service Offerings:  Evaluate the range of services provided by competitors. For instance, if a competitor is gaining traction by offering specialized services like deep cleaning or green cleaning solutions, this may signal a market trend.
• Pricing Structures:  Compare the pricing models of your services with competitors. Are you positioned as a premium service akin to “Elite Home Cleaners” or more aligned with the budget-friendly options of “Eco-Clean Maids”?
• Customer Acquisition:  Assess how competitors attract clients. Do they rely on digital marketing, partnerships, or referrals? Understanding their customer acquisition channels can aid in refining your  marketing strategy .
• Service Quality and Customer Experience:  Analyze customer testimonials and reviews to gauge the service quality and customer satisfaction levels among competitors. Factors such as punctuality, professionalism, and flexibility can significantly impact the customer experience.
• Technology Integration:  Investigate if competitors leverage technology or innovative tools for scheduling, communication, or service delivery. For instance, a company offering an online booking system like “Tech-Clean Solutions” may stand out in terms of convenience and accessibility.

What’s Your Residential Cleaning Business’s Value Proposition?

Identify and emphasize your residential cleaning business’s  unique value proposition . This could be specialized services such as pet-friendly cleaning, flexible scheduling, or a focus on organic, non-toxic cleaning products.

Consider market gaps by analyzing customer feedback and industry trends. For instance, the rising demand for sustainable cleaning practices could represent an opportunity if competitors are not addressing this niche. Moreover, tailoring your services to specific demographics or neighborhoods can further differentiate your business. For instance, offering specialized cleaning packages for luxury homes or targeting busy professionals in urban areas can carve a unique market niche.

In essence, understanding your competitors, recognizing  market trends , and aligning your business’s strengths with unmet consumer needs form the cornerstone of a successful competitive analysis for a residential cleaning business.

First, conduct a SWOT analysis for the residential cleaning business, highlighting Strengths (such as professional and trustworthy cleaning staff, comprehensive service offerings), Weaknesses (including the challenges of differentiating in a competitive market, reliance on client retention), Opportunities (for example, the growing emphasis on home cleanliness and the potential for niche markets like eco-friendly cleaning), and Threats (such as economic downturns impacting discretionary spending on cleaning services).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain clients through targeted advertising on local and digital platforms, promotional offers for new and referral clients, an engaging and informative social media presence that highlights the quality and reliability of your services, and active community involvement to build brand recognition and trust.

Marketing Channels

Marketing channels serve as avenues to communicate your brand and services to potential clients. They are essential for building brand awareness, engaging with customers, and attracting new leads to your cleaning business.

Digital Marketing

In today’s digital era, a robust online presence is fundamental. This includes:

• Website and SEO:  Develop a professional website that showcases your cleaning services, customer testimonials, and a blog featuring cleaning tips. Optimize the site for local SEO to rank higher in search engine results for cleaning services in your area.
• Social Media:  Utilize platforms like Facebook, Instagram, and LinkedIn to share before-and-after cleaning photos, customer reviews, and cleaning tips, and engage with your audience through relevant content.
• Email Marketing:  Build an email list by offering cleaning tips or exclusive offers. Send regular newsletters featuring cleaning advice, promotions, and updates about your services.

Local Advertising

Connecting with the local community can be highly effective:

• Flyers and Local Print:  Design and distribute flyers in residential neighborhoods, local businesses, and community bulletin boards. Advertise in local newspapers or magazines to reach a broader local audience.
• Partnerships:  Collaborate with real estate agents, property managers, or local businesses to offer cleaning services to their clients or employees. Offer referral discounts to encourage partnerships.
• Networking Events:  Attend local networking events or trade shows to promote your cleaning services and network with potential clients or business partners.

Promotional Activities

Attract potential clients with appealing offers:

• Special Deals : Launch seasonal promotions like ‘Spring Cleaning Specials’ or ‘Move-In/Move-Out Cleaning Packages’. Offer discounts for first-time clients to encourage trial.
• Referral Programs:  Incentivize your existing customers to refer friends and family by offering discounts or free cleanings for successful referrals.
• Customer Loyalty Programs:  Implement a loyalty program where clients earn rewards or discounts for frequent bookings or referring new customers.

Sales Channels

Sales channels  are the means through which you sell your cleaning services to clients. They are critical for revenue generation and ensuring customer satisfaction.

Online Booking and Sales

Leverage technology to simplify bookings:

• Online Booking System:  Implement a user-friendly booking system on your website or via mobile apps. Offer convenience and incentives for clients to book recurring cleanings or schedule services easily.
• Upselling Services:  During initial or ongoing cleanings, recommend additional services like deep cleaning for specific areas or add-ons such as carpet cleaning or window washing.

Customer Service Excellence

Provide exceptional customer service:

• Quality Assurance:  Ensure high-quality cleaning services by conducting regular quality checks or seeking client feedback. Address any concerns promptly to maintain customer satisfaction.
• Tailored Services:  Personalize cleaning plans based on individual client needs and preferences. Offer flexibility in scheduling and services to accommodate diverse client requirements.

Membership and Subscription Plans

Encourage repeat business:

• Subscription Services:  Develop subscription-based cleaning services that offer clients the convenience of regular cleanings at a discounted rate. Create flexible subscription plans, allowing clients to choose the frequency and scope of services that best suit their needs.
• Membership Benefits:  Provide exclusive benefits to members, further incentivizing their loyalty. Offer special discounts on additional services, unique add-ons, or preferred time slots for bookings. Exclusive access to seasonal promotions or priority scheduling can also be enticing benefits for members. 

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the cleaning business’s launch, initial and ongoing marketing campaigns, achieving client base targets, and evaluating opportunities for service expansion or enhancement, ensuring the business progresses with clear goals and adaptability to market needs.

The Management section focuses on the residential cleaning business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the residential cleaning business towards its financial and operational goals.

For your residential cleaning business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your residential cleaning business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your residential cleaning business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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• Business Plan , Competitive Analysis

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How To Write a Cleaning Services Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for cleaning services businesses that want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every cleaning services business owner should include in their business plan.

Download the Ultimate Cleaning Business Plan Template

What is a Cleaning Services Business Plan?

A cleaning services business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Cleaning Services Business Plan?

A cleaning services business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Cleaning Services Business Plan

The following are the key components of a successful cleaning services business plan:

Executive Summary

The executive summary of a cleaning services business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your cleaning services company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your cleaning services business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your cleaning services firm, mention this.

Industry Analysis

The industry or market analysis is an important component of a cleaning services business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the cleaning services industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, the customers of a cleaning services business may include:

• Small businesses
• Commercial businesses
• Industrial businesses

List the needs and wants of each customer segment, as they relate to your cleaning services. For example, a small business owner may need their office cleaned on a regular basis, but may not have the time or resources to do it themselves. Conversely, a homeowner may want their home cleaned but may not be willing to pay for professional services.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or cleaning services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or, you may promote your cleaning services business via word-of-mouth.

Operations Plan

This part of your cleaning services business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a cleaning services business include reaching $X in sales. Other examples include expanding to a new city or adding additional services.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific cleaning services industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Cleaning Services Business

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Cleaning Services Business

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup cleaning services business.

Sample Cash Flow Statement for a Startup Cleaning Services Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your cleaning services company. It not only outlines your business vision, but also provides a step-by-step process of how you are going to accomplish it.

Now that you know what should be included in a cleaning services business plan, it’s time to get started on writing your own. The template we’ve provided can help you get started, but don’t forget to personalize it to reflect your unique company and its goals.   

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How to write a cleaning business plan, with example

GorillaDesk Staff

“If you fail to plan, you plan to fail.” – Benjamin Franklin

A house cleaning service business plan can help you get a loan. It’s also a roadmap to a successful cleaning company. But — 

There are seven key elements every business plan must have. It’s not hard to write one, but you’ll need to know the answers to some questions before you start.

See how to write a cleaning business plan below, along with tips, advice, and a sample cleaning business plan to get you off on the right foot.

What is a cleaning business plan?

A cleaning business plan is a document that shows why your business should exist, what it will do, how you’ll do it, and who you’ll do it for. It maps out your path to success, including financial projections, a market analysis, your services, and a description of your organizational structure.

Most banks will want to see a business plan before they’ll lend you money. Even if you don’t need a loan, a plan can guide you as you start and scale your business.

Pro Tip: If you’re just looking for the steps to create a successful cleaning company, one of the most important is to set your prices higher than you think. See our article on how to start a cleaning business for more.

The 7 parts of a cleaning business plan

Each cleaning service business plan has seven important parts. The best way to write your own plan is to read this article, then come back with a pen and notebook and jot down your best answers and to-do items. Writing the plan will be a lot easier if you’ve answered all the questions first.

1. Executive summary

Since you haven’t written your house cleaning business plan yet, you’ll skip this part for now. Then when you’ve finished writing the rest, you’ll come back and summarize your plan at the top.

• Your business name
• A very brief overview of your services
• Your mission and vision statements (see examples here and here )
• Why you’re writing the plan (for example, to get a loan or to increase your odds of success)

2. Company description

What is your company all about, and how will it be structured? Write about 100 words on:

• Your business structure ( LLC , corporation , sole proprietorship )
• The types of consumers you’ll serve
• A complete list of your service offerings (for example, cleaning homes and Airbnbs)
• Your business goals

3. Cleaning services you’ll offer

Re-list your service offerings, and this time, write a short description of each one. Include:

• Benefits to the customer of each service
• Why your services are better than the competition’s

4. Market analysis

This is where you show how much you understand the cleaning industry. Include:

• A list of your different types of customers (like property managers and homeowners)
• How many customers are in your area
• A detailed description of the other cleaning companies near you and their strengths and weaknesses

Pro Tip: Make it easier by introducing yourself to a few cleaning company owners and asking how-to questions. (You can find them by searching “cleaning business owner” on LinkedIn.)

5. Strategy

Describe your sales and marketing plan and how you’ll put it into action, including:

• Your operating hours and locations
• Your service area
• How many employees you’ll have, and where you’ll find them
• How you’ll find and connect with customers
• Your pricing
• Your costs, both fixed and per cleaning
• How the company will function (from getting a new customer to doing a cleaning and invoicing)

6. Leadership

Who’s in charge of your cleaning company, and what are they responsible for? Make:

• A list of your company’s leaders and job descriptions
• Names of the owners, what percent of the business they own, their background, and how much they’ll be involved
• Names and bios of any advisors or mentors who will help, including attorneys or other professionals

7. Financial plan and projections

You’ll most likely need to pay an accountant to help with creating financial projections. Create 3-year projections of:

• P&L statement
• Balance sheet
• Cash flow statement

You can see examples of all three projections below, at the bottom of the cleaning company business plan template below.

Pro Tip: Writer’s block? Tell ChatGPT the answers to the questions above, then ask it to write your plan up for you. Then read and adjust it to fit it to your business goals.

Example cleaning business plan

You can copy, paste, and edit this sample cleaning service business plan template to get started:

1) Executive Summary

Business Name: [Your Business Name]

Owner: [Your Name]

Location: [City, State]

Business Structure: Sole Proprietorship / LLC

Services Offered: Residential Cleaning, Deep Cleaning, Move-In/Move-Out Cleaning, Seasonal Cleaning

Mission Statement: Our mission is to provide high-quality, reliable, and affordable cleaning services that make our clients’ homes healthier and more comfortable.

2) Business Description

A) Company Overview:

[Your Business Name] is a residential cleaning service committed to offering top-tier cleaning solutions to homeowners. We specialize in maintaining a clean, organized, and hygienic living space that enhances the well-being of our clients. Our services cater to a variety of needs, from regular upkeep to deep cleaning sessions.

B) Target Market:

Our primary target market includes busy professionals, families, and elderly individuals who require assistance with maintaining their homes. Our services are also ideal for property managers and real estate agents in need of cleaning services for move-in/move-out or post-renovation scenarios.

C) Unique Selling Proposition (USP):

We stand out by offering personalized cleaning plans tailored to each client’s specific needs. Our commitment to using eco-friendly products and methods sets us apart, ensuring a safe environment for children, pets, and allergy-sensitive individuals.

3) Market Analysis

A) Industry Overview:

The residential cleaning industry is a growing market with increasing demand due to busy lifestyles, dual-income households, and an aging population. The shift towards eco-friendly cleaning solutions is also driving growth.

B) Competitor Analysis:

• Competitor A: Offers basic cleaning services at low prices but lacks personalized service.
• Competitor B: Focuses on high-end clients with premium pricing but limited availability.
• Competitor C: Uses eco-friendly products but charges extra for this service.

C) Market Trends:

• Increasing demand for green cleaning services.
• Growing preference for personalized and flexible cleaning schedules.
• Rising use of online booking platforms for convenience.

D) Target Customer:

• Demographics: Ages 25-65, middle to upper-middle income, homeowners, renters, and property managers.
• Geographic: Residential areas within [City/Region].
• Psychographics: Value convenience, cleanliness, and a healthy living environment.

4) Services Offered

• Standard Residential Cleaning: Regular cleaning services including dusting, vacuuming, mopping, and bathroom/kitchen cleaning.
• Deep Cleaning: Comprehensive cleaning, including areas not typically covered in standard cleaning, such as baseboards, inside appliances, and behind furniture.
• Move-In/Move-Out Cleaning: Specialized cleaning service for homes being prepared for new occupants or post-move-out.
• Seasonal Cleaning: Deep cleaning services tailored to specific seasonal needs, like spring cleaning or pre-holiday preparation.
• Customized Cleaning Plans: Tailored cleaning schedules and services based on individual client preferences.

5) Marketing Strategy

A) Branding:

Develop a professional brand image with a clean, modern logo, and a user-friendly website. Emphasize your commitment to eco-friendly products and personalized service.

B) Marketing Channels:

• Online Presence: Develop a website with online booking options, service descriptions, and testimonials. Use SEO strategies to increase visibility.
• Social Media: Engage potential clients on platforms like Facebook, Instagram, and LinkedIn with before-and-after photos, cleaning tips, and promotions.
• Local Advertising: Distribute flyers, post ads in local newspapers, and participate in community events.
• Referral Program: Offer discounts or free services for clients who refer new customers.

C) Pricing Strategy:

• Competitive Pricing: Set prices based on market research, offering competitive rates that reflect the quality and value of your services.
• Package Deals: Create cleaning packages for regular clients, offering discounted rates for long-term contracts.

6) Operations Plan

A) Location and Equipment:

• Location: Operate from a home office with a storage area for supplies and equipment.
• Equipment: Invest in high-quality cleaning tools, vacuum cleaners, mops, and eco-friendly cleaning products.

B) Staffing Plan:

• Initial Staffing: Start as a sole proprietor or with a small team. As the business grows, hire part-time cleaners or contract workers.
• Training: Provide thorough training in cleaning techniques, customer service, and safety protocols.

C) Operations Workflow:

• Client Consultation: Discuss client needs, schedule, and pricing.
• Service Delivery: Perform the cleaning service based on the agreed plan.
• Quality Control: Conduct follow-up checks to ensure client satisfaction.
• Billing and Payment: Use an invoicing system for easy payment processing.

7) Financial Plan

A) Startup Costs:

• Initial Equipment: $2,000
• Supplies (3 months): $500
• Marketing Materials: $1,000
• Website Development: $1,500
• Legal and Licensing Fees: $500
• Total: $5,500

B) Revenue Projections:

• Year 1: $50,000
• Year 2: $75,000
• Year 3: $100,000

C) Break-Even Analysis:

• Monthly Fixed Costs: $2,000
• Variable Costs per Job: $50
• Average Revenue per Job: $150
• Break-Even Point: 14 jobs per month

D)) Funding Requirements:

Seeking $5,500 in startup funding, which will be used to cover initial costs and establish the business.

• Legal Documents: Business license, insurance, contracts.
• Sample Cleaning Checklist: Detailed checklist for standard and deep cleaning services.
• Client Testimonials: Positive reviews from early clients to build credibility.

This house cleaning business plan template outlines the key steps and strategies for launching and growing [Your Business Name], positioning it as a trusted and reliable cleaning service provider in [City/Region]. With a focus on quality, customer satisfaction, and eco-friendly practices, we aim to build a loyal client base and achieve sustainable growth.

Once you’ve used the cleaning business plan template above to start your company, it’s time to grow it fast. Start by breaking up with bad customers. See our article on how to grow a cleaning business for more tips.

Grow your company with cleaning business software

To grow, you need an efficient system to schedule cleanings, plan your routes so you don’t spend all your time driving from place to place, and create fast quotes and invoices. So — 

Use a cleaning business CRM like GorillaDesk to handle it all for you. GorillaDesk is a full-featured field service software tool to trim your workload, tame your schedule, and handle your invoicing.

GorillaDesk is the highest-rated cleaning company software on top review sites like Capterra for good reason. Our exemplary customer service chats with you in three minutes on average, and our interface is legendary for its ease of use and full-featured power. Call for a free demo today.

★★★★★ “Man am I so glad I went with GorillaDesk. Can’t wait to see what this year holds for our company after seeing what the program did for us last year.” -Tawndra F., Business Owner

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Cleaning Business Plan Template (+Free PDF Download)

Read Time 8 minutes

Author Joanne Bratton

Published March 29, 2024

Table of Contents

Executive summary: Setting the foundation

Industry analysis: understanding the market landscape, marketing plan: promoting your cleaning services, financial plan: estimating costs and projections, operations plan: running a thriving cleaning company, set up your commercial cleaning business for success.

A commercial cleaning business plan can kickstart a new endeavor or clear the way for growth for an existing enterprise.

Crafting a comprehensive commercial cleaning business plan is pivotal to starting a new venture or fostering significant growth in an existing service. A well-structured business plan becomes a cornerstone for:

Making informed decisions

Setting objectives

Navigating the competitive commercial cleaning market

A cleaning company business plan isn’t a one-and-done task. You should regularly review and revise your business plan to evolve as your company grows to reflect your current vision, market, and financial targets.

This template provides a sample to help create a business plan.

An executive summary is an overview of your entire business plan.

While the executive summary is the first section of a business plan, most business owners find it makes sense to write it last. The executive summary often is one to two pages, but you should keep it as short as possible.

Essential components of an executive summary include:

Mission statement: Defines your company's mission, vision, and core values.

Company overview: Write a company description of services, locations, and number of cleaning staff. Include a short history of how the business started, names of owners, and business growth milestones.

Market synopsis: Provide an overview of your market, mentioning your commercial cleaning business's size and competitive advantages.

Financial elements: Summarize your business financials, including sales, profits, and projections for one to two years.

Future objectives: Outline your company’s plans for growth, such as offering new services, adding verticals, or expanding your service area.

Your executive summary must be clear and concise. If you’re seeking funding for your small business, the executive summary should demonstrate your cleaning company’s value to potential investors.

An industry analysis identifies the potential market for your commercial cleaning or janitorial services. This involves defining and comprehending key elements such as:

Target customers

Competition

Cleaning industry trends 

Customer’s changing demands

Customer analysis

Commercial cleaning companies perform a customer analysis to understand and meet customer needs. This research-based process identifies your potential client base's demographics, values, and behaviors.

To perform a customer analysis:

Gather information about your target market through your existing customer data, industry research, online tools such as Google Analytics, and social media surveys.

Segment your customers based on similar demographics, traits, preferences, and pain points.

Create customer personas, or fictional profiles, of your target customers and their specific needs.

Leverage your customer analysis to inform business services, products, and prices.

Customer relationship management (CRM) software assists market analysis by providing invaluable information about your customers and their buying journeys.

→ Aspire commercial cleaning business software helps businesses connect the dots with real-time customer data, feedback, and analysis. 

CRM data empowers companies to retain existing customers and expand their customer base by cultivating strong relationships with prospects and customers through:

Efficient communication

Personalized offers

Proactive support to address potential issues before they escalate

Competitor analysis

A competitive analysis identifies the competitors in your market. It helps you understand market demand and gives your business a competitive edge.

For instance, if you plan to specialize in carpet cleaning or window cleaning, you’ll want to know if competitors offer these services and what they charge.

Steps to perform a competitor analysis include:

Identify and gather information about your competitors.

Evaluate competitors’ services, service areas, prices, promotions, reputation, sales tactics, marketing strategies, target audience, and online presence.

Analyze the strengths and weaknesses of your business.

Develop sales, marketing, and pricing strategies to gain a competitive advantage.

Once you know your customers and competitors, these assessments will help you develop effective marketing campaigns.

While a service business plan template provides a guideline for developing a marketing plan , it’s crucial to identify your company’s marketing goals and include methods to measure outcomes.

An effective marketing plan includes the following components:

Market research: Know your audience, their preferences, and their preferred online channels.

Marketing objectives: What do you want to accomplish? Increase cleaning contracts? Generate leads? The more specific your objectives, the better.

Marketing strategies: The marketing channels you use depend on your target audience. The most effective marketing campaigns use an omnichannel approach to share a consistent message online and offline.

Pricing strategy : A cleaning service pricing strategy should cover costs and include an appropriate profit margin. Your target market preferences and competitor pricing should also be factored into your pricing strategy.

Marketing budget: Determine the percentage of revenue for your marketing budget. Focus on the channels that deliver the best return on investment (ROI). You can adjust your budget depending on objectives, channels, and results.

Key performance indicators (KPIs): Measure marketing effectiveness with KPIs. These could include conversion rate, customer acquisition cost, cost per lead, customer lifetime value, and overall ROI. Track KPIs to make better marketing decisions and improve your ROI.

Review your marketing plan annually. Some businesses review their marketing strategy and budget quarterly to adjust as needed.

A solid financial plan ensures your commercial cleaning business doesn’t just stay afloat but thrives.

To get funding for business operations, you’ll need a realistic estimate of: 

Initial startup costs

Ongoing operational expenses

Financial projections 

A comprehensive, realistic financial plan shows potential partners and investors the value of your company and outlines business growth.

→ Include graphs and visuals in your financial plan to break down the numbers and easily communicate business information.

If you struggle with financial planning or creating budgets and forecasts, consider hiring a professional financial advisor.

The right business management software makes collecting accurate data in your initial months much easier to ensure your initial estimate and projections are sound. 

→ The earlier you can adjust operations and pricing to maintain profitability, the quicker you can set and achieve new goals.

The following sections provide more detail about key areas of a financial plan.

Calculating initial startup costs

Initial startup costs cover one-time expenses for a new cleaning or janitorial business.

While startup expenses vary based on several factors, the average cleaning service spends $3,500 on startup costs .

Startup costs may include:

Legal fees: If you seek the advice of legal professionals, you’ll need to budget for legal expenses.

Business licenses and permits: Check on local regulations because you may need to register in additional states if your business performs work or hires employees from another state.

Cleaning equipment: Equipment such as floor buffers, vacuums, brooms, mops, cleaning supplies , cleaning products, and other specialty equipment.

Office space and equipment: Property purchase or rental deposit for an office space and technology costs.

Company vehicles: Depending on the size of your company, you may use a fleet of branded company vehicles.

Operational software : Instead of implementing siloed solutions for different aspects of your business, look at comprehensive software capable of scaling with you as you build. 

You’ll also want to consider additional marketing and advertising dollars to spread the word about your business.

A clear understanding of operational expenses ensures you correctly price cleaning jobs and target realistic revenue goals.

Recurring expenses are costs you pay regularly to keep your business running. Ongoing expenditures include:

Employee payroll and benefits

Mortgage or rental payments

Office utilities

Business insurance

Vehicle insurance

Cleaning products and supplies

Equipment maintenance

Technology subscriptions

Some expenses may be fixed, such as the mortgage payment, while others may be variable, such as the cost of cleaning products. 

Follow a budget, use best-practice accounting procedures, and track expenses to make needed financial adjustments.

Aspire’s comprehensive business management software collects financials above the gross margin line and pushes them in a one-way data sync to your accounting platform so you have clean, accurate data to inform your business plan updates. 

Financial projections and realism

Financial projections predict business revenue over a certain period. Data-backed financial plans drive better business decisions and help you plan for the future.

A startup cleaning business uses projected financial statements to determine future revenue and expenses. Industry and market analysis data can provide a starting point. In the case of an established cleaning business, use your historical data to project a percentage of financial growth.

To create a financial projection, you’ll need the following financial statements:

Income statement: An income statement, or profit and loss statement (P&L), shows your income and expenses. Your income statement should cover one year.

Cash flow statement: This statement projects all incoming and outgoing expenses for one year. A break-even analysis shows you how much revenue you need to break even with your expenses.

Balance sheet: This document lists business assets and liabilities and shows a summary of a business at present. 

In financial projections, accuracy is key. You don’t want to inflate your numbers, fail to reach your goals, or underestimate and miss out on growth opportunities.

As your business continues to operate, it’s important to use the right software to capture accurate financial data to achieve financial objectives and increase the accuracy of future projections. 

Aspire commercial cleaning business software integrates purchasing, invoicing, accounting, and payroll for full financial visibility. Robust reporting allows you to drill into sales, financials, job costs, and KPIs.

With real-time data , you gain deeper insight into business performance and can develop more effective business growth strategies.

A business operations plan outlines how your company will deliver high-quality service and achieve operational goals.

As you create an operations plan, involve your management team for ideas and input. After all, your managers are the ones who provide on-the-job oversight and remain accountable for operational goals.

An operations plan includes these elements:

Determine operational goals: Set business and departmental  goals. For instance, you could set a goal to increase annual revenue by 20% or a sales goal of 10 new cleaning contracts monthly.

Create roles and job descriptions: Clearly define the roles and responsibilities of each position. This ensures accountability and the ability to measure performance.

Plan the how-tos: Detail business processes and workflows in every department so your team delivers consistent, efficient results. This includes investing in commercial cleaning business software to centralize data and streamline operations.

Track performance: Set KPIs to measure short-term goals and identify areas for improvement. Operational KPIs measure the performance of your operations, such as average contract amount, contract renewal conversion rate, closing percentage, and gross profit percentage by department. 

Aspire provides user-based dashboards so every role can see the KPIs relevant to their short- and long-term goals. Having accurate, real-time information fuels responsive management, building ongoing growth momentum.

Commercial cleaning business owners who optimize operations experience the greatest profitability and growth. Aspire commercial cleaning business software provides seamless workflows in every area of business, including:

Crew management

Job costing

Equipment and supply management

Streamlined processes reduce waste, increase efficiency, and improve performance in your operations.

Creating a thorough commercial cleaning business plan sets the stage for business growth. But successful results rely on how well you execute your plan.

Aspire commercial cleaning business software provides industry-specific management tools to empower business owners to take control of operations. From simplified scheduling to accepting customer credit card payments online, Aspire’s advanced features give cleaning contractors full visibility into business operations and finances.

To get your business plan off the ground, implement the right tools to improve business and boost year-over-year growth.

Ready to see what Aspire can do for you? Request a demo to see Aspire features in action.

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How To Start A Cleaning Business (2024 Guide)

Updated: Jul 25, 2024, 6:11pm

Table of Contents

Before you get started: choose your business structure, 5 steps for starting a cleaning business, how to advertise and find clients, frequently asked questions.

As a cleaning business, you’ll offer a service that is an absolute necessity for people’s daily lives at home and at work. Commercial and residential cleaning businesses provide the same service but have different requirements in terms of materials, clients and marketing. In this guide, we’ll walk you through how to start a cleaning business as a side gig or a full-time career.

If you’re starting your business from scratch, you’ll need to start by choosing your business name and filing company formation paperwork. Although there are upfront costs, this is a crucial step for making sure you can operate your business successfully and start building a loyal client base.

You’ll likely need to form a limited liability company (LLC) or corporation to get started. After doing some research on available names, you can start the process of getting your paperwork in order.

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Step 1: Know Your Market

When you’re looking to start a cleaning business, you should research the other businesses in the area and the services they offer. If they’re working in the same market as you, what extra services can you offer? You can also look into offering incentives on your pricing to encourage repeat customers.

Part of your research must include reading reviews on Yelp and Google to see what people’s main compliments and complaints are. If customers want more flexible options, you can fill that gap in the market.

Step 2: Choose Your Specialty

Based on your market research, you’ll then need to determine an area of focus for your business. Is there higher demand for commercial services in your area, or residential? Where do you have the least competition? The route you choose will determine what kinds of training you’ll need and what insurance to carry, so choose carefully.

Commercial Cleaning Services

A commercial cleaning business handles spaces like offices, hospitals, schools, retail storefronts and other large spaces where businesses operate. This service is providing janitors to large businesses that need to keep everything clean and in order so people can move through the spaces easily.

To clean spaces like these, you may need specialized equipment. It’s also likely that you’ll have to work overnight in order not to interrupt the company’s daily business operations and enroll your cleaners in classes or obtain certifications. These are especially important in any location that requires extra care with biohazards or sterile environments.

Your cleaning team will need to go in with a regular routine and they’ll have to know what they’re doing. Having a well-trained, professional team is crucial for commercial cleaning.

Consumer Cleaning Services

Consumer cleaning entails working in people’s homes or residential spaces. You’ll likely get more direction from your client because it’s their personal space and they might  have different specifications week by week. Your cleaners will have to be adaptable and respectful to the client’s home.

Residential cleaners also have to be more detail-focused and keep track of the ways that rooms are arranged. Cleaning will also take a longer time because of these details. Because of this, the rates might have to be higher to compensate for a lower business volume over the course of a day.

Step 3: Generalist or Niche?

Even after you pick to pursue the consumer or commercial cleaning route, you can still choose to specialize within that field.

As a commercial cleaner, you could specialize in cleaning schools and using cleaning materials that are certified to be safe for children. If you’re hoping to work with hospitals, you’ll want to stock up on specialized materials and cleaning practices for hospitals.

Providing flexible, customer-chosen options for residential services can be a good niche service as well. Advertising your services to homes with young children is a good way to build up a client base because families need consistent services.

Step 4: Set Your Rates

There are three ways to set rates for a cleaning business: hourly, flat or calculated by square footage. Hourly and flat rates work for either commercial or consumer cleaning. It could be prudent to start with an hourly rate for residential homes, and then calculate a flat-rate offering based on how long it takes your cleaners to finish an average single-family home.

Rates calculated by square footage are very common for commercial cleaning businesses. Since you’re doing more regular and repetitive work, it makes sense to simply calculate by how large the space is and how much labor you’ll have to devote to the space.

Step 5: Budget for Transport, Equipment and More

Budgeting in the beginning requires thinking through all of the stages the employees of your business will go through in the cleaning process. If you need any specialized equipment, you’ll want to invest in that upfront so you can get started immediately. Special equipment like floor waxers might require training for your employees as well.

In addition to transporting equipment, you may also need to provide transportation for your employees. But even if you expect employees to find their own way to the job site, a qualified individual from your company should oversee the transport of the materials and make sure they get from the office to the job site. A transportation budget should be an early consideration.

Cleaning equipment will be a big expense. In addition to specialized cleaning equipment, you’ll need a large stock of cleaning materials like brooms, mops, disinfectants, protective equipment for employees and much more. It’s important to keep these well stocked, especially during a busy week, in case of any supply chain shortages or other random occurrences.

Once you decide how niche or general your offerings are going to be and what kind of cleaning you’re going to do, you can start to develop a marketing plan.

First, identify your target clients. You’ll want to advertise your services in places where your clients congregate, online or in person. For cleaning family homes, you can advertise on websites like Nextdoor or put up fliers in local businesses.

For commercial cleaning services, you’ll be looking into signing larger contracts with property managers. You can start looking into who owns various properties you think are in need of better cleaning services and reach out to the owners to pitch your services. Asking what they need and finding a way to carry out that need will serve you well in the long run.

A customer relationship management (CRM) program can help you keep track of clients’ contact information, specific requirements and more. As you expand your business, many options also sync with invoicing software so that you can easily bill your clients for your work. Check out our list of the best CRM software to find one that suits your needs.

What is the best business structure?

The best business structure for your business will depend entirely on what kind of company you form, your industry and what you want to accomplish. But any successful business structure will be one that will help your company set realistic goals and follow through on set tasks.

Is it worth starting a cleaning business?

If you have a strong business plan and you’re ready to cover a new niche in the market, it’s worth starting a cleaning business. Cleaning services are also extremely in demand and always essential, so it’s likely you’ll always have some money coming into the business.

How do I get my first cleaning client?

First, you have to advertise your business and your services. Figure out where you can get your information in front of prospective clients and advertise your business there.

What kind of licenses and insurance do you need for a cleaning business?

To operate a business in most locations, you will likely need a business license issued by the city your company is based in, known as a general business license. These can be obtained by visiting your local city hall or the city’s official government website.

As far as insurance, all businesses should have general liability insurance, which protects you and your workers in the event of property damage and bodily harm. Most customers will expect you to provide proof that you have liability insurance before hiring you for a job. Other insurance you should have include workers’ compensation―unless you are a solopreneur―and a janitorial bond, which covers you in case an employee commits theft while working for you in a customer’s home or workplace. Not having any one of these forms of insurance can doom your business in the wrong scenario.

What kind of advertising tools should I use for my cleaning business?

It’s important to hit the ground running with your business and getting the word out about it will be essential to getting it off to a good start. To do this, people have to know about it. The first thing that you need to do is create a good name that is related to the business, doesn’t conflict with any local or national companies and is one that your potential customer can remember. With that, you need to create a logo, which will go on everything from your website―which you also need to have to advertise your business―business cards, flyers, company location (if you have one) and business vehicles. Finally, you need to have some form of booking software connected to your website that our customers can use to set up appointments themselves.

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Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry.

Cassie is a deputy editor collaborating with teams around the world while living in the beautiful hills of Kentucky. Focusing on bringing growth to small businesses, she is passionate about economic development and has held positions on the boards of directors of two non-profit organizations seeking to revitalize her former railroad town. Prior to joining the team at Forbes Advisor, Cassie was a content operations manager and copywriting manager.

Sample Cleaning Service Business Plan

Writing a business plan is a crucial step in starting a cleaning service business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring cleaning service business owners, having access to a sample cleaning service business plan can be especially helpful in providing direction and gaining insight into how to draft their own cleaning service business plan.

Download our Ultimate Cleaning Service Business Plan Template

Having a thorough business plan in place is critical for any successful cleaning service venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A cleaning service business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The cleaning service business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your cleaning service business as Growthink’s Ultimate Cleaning Service Business Plan Template , but it can help you write a cleaning service business plan of your own.

Cleaning Service Business Plan Example – PristineClean Experts

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

PristineClean Experts is a professional cleaning service located in Jacksonville, FL, dedicated to providing top-notch cleaning solutions for residential and commercial clients. We are committed to maintaining a high standard of cleanliness and hygiene, with services tailored to meet the diverse needs of our clients, ranging from regular home cleanings to comprehensive commercial maintenance. Our team, equipped with the latest cleaning technology and eco-friendly products, aims to offer an unparalleled cleaning experience, ensuring customer satisfaction and loyalty. Our focus on quality, reliability, and customer service positions us as a leading choice for cleaning services in the Jacksonville area.

Our success is driven by our unwavering commitment to quality and customer satisfaction. We’ve built a strong reputation in the Jacksonville area through our reliable service, attention to detail, and the ability to tailor our offerings to meet the unique needs of each customer. Our team’s expertise and use of advanced cleaning technologies have set us apart in the industry. To date, we’ve achieved significant milestones, including a growing base of loyal residential and commercial clients, and we are continuously expanding our services to cater to the evolving needs of our community.

The cleaning services industry is experiencing robust growth, driven by increasing demand from both residential and commercial sectors. In Jacksonville, FL, this upward trend is reflected in the growing number of households and businesses seeking professional cleaning services to maintain hygiene and appeal. The industry’s expansion is further fueled by heightened health awareness and the need for sanitized environments, particularly in the wake of health crises. PristineClean Experts is well-positioned to capitalize on this demand, offering comprehensive cleaning solutions that cater to the specific needs of our diverse client base.

PristineClean Experts targets a wide range of customers in Jacksonville, FL, focusing primarily on homeowners and apartment dwellers seeking regular and one-off cleaning services. Our tailored approach aims to accommodate the unique cleaning needs of each homeowner, ensuring their spaces are impeccably maintained. Additionally, we serve landlords and small to medium-sized businesses, including office spaces and retail stores, who value professional cleaning to enhance their environment for tenants and clients alike. By addressing the distinct requirements of these customer segments, we ensure high satisfaction and loyalty.

Top Competitors:

CleanMaster Solutions: Offers a range of residential and commercial cleaning services. Sparkle Homes: Specializes in residential cleaning with customizable packages. OfficeClean Express: Focuses on commercial spaces, providing tailored cleaning services.

Competitive Advantages: PristineClean Experts stands out through our commitment to using eco-friendly cleaning products and state-of-the-art equipment, ensuring a thorough and environmentally safe clean. Our highly trained staff and personalized service plans offer a superior cleaning experience, setting us apart from competitors and making us the preferred choice in Jacksonville.

Our marketing plan emphasizes the diversity and quality of our cleaning services, with competitive pricing to match. We offer a range of services from basic home cleaning to specialized commercial maintenance, ensuring a tailored approach to meet the specific needs of our clients. Pricing is structured to provide value while reflecting the high standard of our services. Promotions will be conducted through various channels including social media, local advertising, and word-of-mouth referrals. Special offers and discounts for first-time clients and loyalty programs for regular customers are key strategies to attract and retain our customer base.

Our operations are centered around efficiency and customer satisfaction. Key processes include streamlined booking and scheduling, responsive customer service, rigorous staff training, and stringent quality control measures. We employ reliable scheduling software and maintain excellent communication with clients. Our equipment and inventory are regularly checked to ensure operational readiness. Financial management, marketing efforts, and compliance with safety regulations are also integral parts of our daily operations. Achieving these operational milestones is essential for delivering consistent, high-quality service.

Our management team consists of experienced professionals with diverse backgrounds in business management, customer service, and the cleaning industry. Their collective expertise provides the strategic direction and operational oversight necessary to achieve our business objectives. This strong leadership is instrumental in fostering a culture of excellence, innovation, and customer-centricity within PristineClean Experts.

Welcome to PristineClean Experts, a new Cleaning Service making waves in Jacksonville, FL. We pride ourselves on being a local cleaning service business, filling a much-needed gap in the community. Our mission is to provide unparalleled cleaning services, as we’ve identified a lack of high-quality local cleaning service businesses in the area. Our team is dedicated to ensuring every corner of your space shines, offering a comprehensive suite of cleaning solutions tailored to meet the unique needs of each client.

At PristineClean Experts, our services cater to a wide range of needs including Residential Cleaning, Commercial Cleaning, Janitorial Services, Move-In/Move-Out Cleaning, and Specialized Cleaning Services. We understand the importance of maintaining a clean and healthy environment, whether it’s the comfort of your home or the professionalism of your business space. Our team is equipped with the latest cleaning technology and practices, ensuring efficient and thorough service delivery. We are here to simplify your life, providing hassle-free and reliable cleaning solutions right at your doorstep.

Based in Jacksonville, FL, PristineClean Experts is strategically located to serve customers throughout the city. This prime location allows us to respond quickly to our clients’ needs, ensuring timely and reliable service. We are committed to making a noticeable difference in our community, one clean space at a time.

PristineClean Experts is uniquely qualified to succeed for several reasons. Firstly, our founder brings a wealth of experience from running a successful cleaning service business previously. This experience is invaluable in understanding the intricacies of the industry and ensuring that we stay ahead of the competition. Moreover, we are confident in our ability to offer better cleaning services than our competitors, thanks to our dedicated team, state-of-the-art equipment, and innovative cleaning techniques.

Since our inception on January 3, 2024, as a S Corporation, we have achieved several milestones that we’re incredibly proud of. Our journey began with the creation of a unique logo that represents our brand’s ethos and dedication to cleanliness. We also invested time in developing a memorable company name that resonates with our mission and values. Additionally, we secured a great location that serves as the hub for our operations, enabling us to efficiently manage our services and cater to the needs of our clients in Jacksonville, FL. These accomplishments are just the beginning, and we are excited about the future of PristineClean Experts.

The Cleaning Service industry in the United States is currently experiencing significant growth and is poised for continued expansion in the coming years. According to a market research report, the industry generated approximately $46.3 billion in revenue in 2020. This indicates a substantial market size and highlights the demand for professional cleaning services across the country. Furthermore, the market is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2021 to 2028, reaching a projected value of $74.3 billion. These figures demonstrate the immense potential for growth and profitability within the Cleaning Service industry.

Several trends in the Cleaning Service industry are contributing to its positive outlook, which bodes well for PristineClean Experts. Firstly, there is a growing emphasis on cleanliness and hygiene, particularly in light of the COVID-19 pandemic. Customers are now more conscious of the importance of maintaining cleanliness and sanitization in their homes and workplaces. This increased awareness has led to a surge in demand for professional cleaning services. Secondly, an aging population and busy lifestyles have resulted in a greater need for outsourcing household chores, including cleaning. As more individuals seek convenience and time-saving solutions, the demand for Cleaning Service providers like PristineClean Experts is expected to rise.

Furthermore, technological advancements and the adoption of innovative cleaning methods are shaping the future of the industry. Cleaning companies are increasingly utilizing advanced equipment, environmentally friendly cleaning products, and digital platforms to enhance their efficiency and effectiveness. PristineClean Experts can capitalize on these industry trends by offering state-of-the-art cleaning solutions and leveraging digital marketing strategies to reach a wider customer base. By staying ahead of the curve and providing exceptional service, PristineClean Experts is well-positioned to thrive in the growing Cleaning Service industry in Jacksonville, FL.

Below is a description of our target customers and their core needs.

Target Customers

PristineClean Experts will target a broad spectrum of local residents in Jacksonville, FL, focusing on homeowners looking for regular and one-time cleaning services. This group is expected to form the core of their customer base, seeking to maintain their homes in pristine condition without dedicating personal time to the task. The company will tailor its offerings to meet the specific needs of these homeowners, ranging from basic cleaning to deep cleaning services.

Aside from individual homeowners, PristineClean Experts will also cater to apartment dwellers and landlords who require cleaning services for move-ins and move-outs. This segment recognizes the value of maintaining clean living spaces to attract and retain tenants. By offering flexible and customizable cleaning plans, PristineClean Experts will address the unique demands of apartment cleaning, ensuring spaces are spotless for current and future residents.

Moreover, PristineClean Experts will extend its services to small and medium-sized businesses in Jacksonville, FL. This customer segment comprises office spaces, retail stores, and small clinics that must uphold a high standard of cleanliness to ensure a healthy and appealing environment for employees and clients alike. The company will develop commercial cleaning packages that guarantee thorough cleaning, disinfection, and maintenance of business premises, aligning with the professional image these establishments aim to project.

Customer Needs

PristineClean Experts can fulfill the profound need for high-quality cleaning services among Jacksonville residents who desire a spotless living environment without the time or energy to achieve it themselves. Clients expect thoroughness and attention to detail, ensuring that every corner of their home meets their high standards of cleanliness. This demand highlights the necessity for a service that can consistently deliver exceptional results, tailored to the individual needs of each household.

In addition to the basic expectation of cleanliness, customers also seek reliability and trustworthiness in their cleaning service provider. PristineClean Experts understands the importance of sending only well-vetted, professional cleaners into clients’ homes. Customers can rest assured knowing that their personal spaces are being treated with the utmost respect and care, fostering a relationship based on trust and mutual respect.

Moreover, the modern customer values convenience and flexibility in service arrangements. PristineClean Experts addresses this need by offering easy scheduling options and customizable cleaning plans. By accommodating the busy lifestyles of Jacksonville residents, PristineClean Experts ensures that maintaining a clean and healthy home environment does not add to the stresses of daily life but rather alleviates them.

PristineClean Experts’s competitors include the following companies:

Bonnie’s Maids offers a comprehensive suite of cleaning services tailored for residential properties, including standard house cleaning, deep cleaning, and move-in/move-out services. Their price points are competitive, aiming to offer value through quality services at accessible rates. Revenues for Bonnie’s Maids suggest a strong local market presence, indicative of their ability to retain and satisfy a diverse client base. They operate primarily within the Jacksonville area, focusing on residential customers seeking regular or one-time cleaning services. Key strengths include their established reputation and customer loyalty, while a potential weakness is their limited service offerings beyond residential cleaning.

Evolution DR Cleaning Service specializes in both residential and commercial cleaning solutions, providing a broad spectrum of services ranging from regular housekeeping to specialized cleaning for offices and retail spaces. Their pricing strategy is flexible, offering customized quotes based on the size and specific needs of the job, allowing them to cater to a wide range of budget considerations. Evolution DR Cleaning Service generates significant revenue, reflecting their broad service offerings and ability to serve both households and businesses effectively. They serve the greater Jacksonville area, including some neighboring regions, targeting both homeowners and commercial entities. Their key strengths lie in their versatility and ability to handle diverse cleaning needs. A potential weakness could be the complexity of managing a wide range of services, which might impact service consistency.

Nicki’s House Cleaning focuses on delivering personalized cleaning services to residential clients, emphasizing customer satisfaction and attention to detail. They offer a variety of packages from basic cleaning to premium services, including eco-friendly options, with pricing that varies based on service depth and frequency. This approach allows them to attract different segments of the market, from budget-conscious to premium clients. Nicki’s House Cleaning has a solid revenue stream, supported by a loyal customer base and strong word-of-mouth referrals in Jacksonville and its suburbs. They exclusively serve the residential segment, providing them with a focused market approach but potentially limiting their growth in the commercial sector. Their strengths include high customer satisfaction and personalization of services. However, their focus on only residential services and the absence of commercial offerings could be seen as a weakness in diversifying their customer base.

Competitive Advantages

At PristineClean Experts, we pride ourselves on offering superior cleaning services compared to our competition. Our team is dedicated to providing meticulous attention to detail, ensuring that every nook and cranny of our clients’ spaces are impeccably cleaned. We understand the unique needs of each customer and adapt our services accordingly, which allows us to deliver personalized cleaning solutions that exceed expectations. Additionally, our use of eco-friendly cleaning products not only ensures a thorough clean but also promotes a healthier environment for our clients and their families.

Moreover, our competitive advantage extends beyond just the quality of our cleaning services. We are committed to exceptional customer service, making sure that we are always accessible and responsive to our clients’ needs and feedback. Our flexible scheduling options can accommodate even the busiest of lifestyles, making it convenient for our customers to enjoy a pristine clean without disrupting their daily routines. Furthermore, our team consists of highly trained and trustworthy professionals who are passionate about what they do, which reflects in the quality of their work. With PristineClean Experts, clients can expect a seamless and satisfactory cleaning experience every time.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

PristineClean Experts caters to a wide array of cleaning needs for both residential and commercial clients. Their comprehensive service offerings ensure that every nook and cranny, whether at home or in the office, is meticulously cleaned to perfection. The services they provide are not only varied but are also customized to meet the unique requirements of each client, ensuring satisfaction across the board.

Starting with Residential Cleaning, PristineClean Experts offers a thorough cleaning solution for homes of all sizes. This service includes dusting, vacuuming, mopping, bathroom cleaning, and kitchen cleaning, aiming to create a pristine living environment for homeowners. Prices for their residential cleaning services start at an average of $120 for a small home, scaling up based on the size of the property and specific cleaning requirements.

For businesses looking to maintain a clean and professional atmosphere, Commercial Cleaning services are available. PristineClean Experts understands the importance of a spotless workspace for both employee productivity and customer perception. Their commercial cleaning package includes office cleaning, restroom sanitation, trash removal, and floor care, with prices beginning at $200 for small office spaces. Larger commercial spaces can expect custom quotes based on the area to be cleaned and the services required.

Their Janitorial Services are designed to cater to institutions such as schools, hospitals, and large office buildings that require daily or weekly maintenance. This service focuses on ensuring that these high-traffic areas are consistently clean and sanitized. The starting price for janitorial services is around $250, adjusting for the frequency of cleaning and the scope of work.

Understanding the chaos associated with moving, PristineClean Experts offers Move-In/Move-Out Cleaning services to ease the transition. This comprehensive cleaning ensures that new residents step into a spotless space, and those moving out leave behind a clean slate. Prices for these services begin at $150 for small apartments, with variations depending on the size of the property and the extent of cleaning needed.

Lastly, Specialized Cleaning Services are available for those requiring more than just the standard cleaning procedures. This includes deep cleaning, carpet cleaning, window washing, and pressure washing, among others. These services are tailored to the specific needs of the client, with prices starting at $100 and increasing based on the complexity and requirements of the job.

In summary, PristineClean Experts offers a broad spectrum of cleaning services designed to meet the needs of both residential and commercial clients in Jacksonville, FL. Their commitment to providing impeccable cleaning solutions is reflected in their diverse service offerings and competitive pricing, ensuring that every space they touch is left in pristine condition.

Promotions Plan

PristineClean Experts leverage a dynamic mix of promotional methods to attract customers in Jacksonville, FL, with a primary focus on online marketing. They understand that in today’s digital age, a strong online presence will not just be beneficial but essential for reaching their target audience effectively. Hence, they will engage in a comprehensive online marketing strategy that includes the use of social media platforms, search engine optimization (SEO), and targeted advertising campaigns. Through these channels, PristineClean Experts will showcase their cleaning services, share customer testimonials, and provide valuable cleaning tips to engage with potential customers.

In addition to online marketing, PristineClean Experts will also deploy traditional marketing techniques such as distributing flyers and placing ads in local newspapers. These methods will complement their digital efforts by reaching potential customers who may not be as active online but are equally valuable to their business. Moreover, PristineClean Experts will establish partnerships with local businesses and real estate agents, creating a referral network that will help spread the word about their exceptional cleaning services.

Email marketing will play a crucial role in their promotional strategy. By collecting email addresses through their website and at local events, PristineClean Experts will send out regular newsletters that include special promotions, cleaning tips, and updates about their services. This direct line of communication will keep them at the forefront of their customers’ minds and encourage repeat business.

Understanding the power of word-of-mouth, PristineClean Experts will implement a customer referral program. Satisfied customers who refer new clients will receive discounts on future services, incentivizing them to spread the word about PristineClean Experts. This approach will not only help in acquiring new customers but also in building a loyal customer base.

Lastly, PristineClean Experts will actively seek out opportunities to sponsor local events or participate in community service projects. This will not only increase their visibility within the community but also build their reputation as a business that cares about the well-being of Jacksonville, FL.

By combining these promotional methods, PristineClean Experts will effectively reach and attract customers, establishing themselves as a leading cleaning service in Jacksonville, FL.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of PristineClean Experts, there are several key day-to-day operational processes that we will perform.

• Utilize a reliable scheduling software to manage appointments efficiently.
• Confirm appointments with customers a day ahead to ensure readiness and prevent no-shows.
• Maintain a responsive customer service system, including phone, email, and chat support.
• Collect feedback from customers after service completion to improve quality and customer satisfaction.
• Conduct daily briefings with cleaning teams to discuss the day’s assignments and any special instructions from clients.
• Ensure staff are well-trained in cleaning techniques and customer service skills.
• Regularly check and maintain cleaning equipment to ensure they are in good working condition.
• Keep track of inventory levels for cleaning supplies and reorder as necessary to prevent shortages.
• Implement a quality control checklist for all cleaning jobs to ensure high standards are met consistently.
• Conduct random spot checks on cleaning jobs to ensure compliance with company standards.
• Monitor daily expenses and revenues to manage cash flow effectively.
• Process payments promptly and follow up on any outstanding invoices.
• Regularly update the company website and social media platforms with engaging content and special promotions.
• Encourage satisfied customers to leave positive reviews online to enhance the company’s reputation.
• Ensure compliance with local, state, and federal regulations regarding cleaning services and employment.
• Conduct regular safety training sessions for staff to prevent accidents and injuries.

PristineClean Experts expects to complete the following milestones in the coming months in order to ensure its success:

• Secure Necessary Licenses and Insurance: Obtain all required business licenses and insurance policies to operate legally and safely in Jacksonville, FL. This step will mitigate legal risks and protect the company and its customers.
• Establish an Effective Branding and Online Presence: Develop a strong brand identity, including a company logo, website, and social media profiles. This milestone is crucial for attracting customers and establishing trust in the market.
• Hire and Train Cleaning Staff: Recruit, hire, and extensively train cleaning staff to ensure high-quality service. This includes training on cleaning techniques, customer service, and safety protocols, which is fundamental to building a reliable and professional team.
• Launch Our Cleaning Service Business: Officially start offering cleaning services to residential and commercial clients in Jacksonville, FL. This involves marketing the launch to generate initial customers and feedback.
• Secure Key Contracts with Commercial Clients: Obtain contracts with commercial entities such as offices, retail stores, and apartment complexes. This will provide a steady income stream and help in achieving financial stability.
• Implement a Customer Feedback and Quality Control System: Establish mechanisms for collecting customer feedback and conducting regular quality checks. This system will ensure continuous improvement and high customer satisfaction, which is critical for repeat business and referrals.
• Reach $15,000/Month in Revenue: Achieve the financial goal of generating $15,000 in monthly revenue. This milestone will indicate market acceptance and the potential for sustainable growth and profitability.
• Expand Services or Service Area: Depending on market demand and operational capacity, consider expanding the range of services offered or extending the service area beyond Jacksonville, FL. This growth strategy should be based on solid customer demand and the ability to maintain quality standards.

These milestones are designed to build a strong foundation for PristineClean Experts, mitigate risks associated with starting a new business, and guide the company towards achieving success in the competitive cleaning service industry.

SavorFest Caterers management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Ava Thompson, President

Ava Thompson, President, brings a wealth of experience to PristineClean Experts, having previously led a successful cleaning service business. Her entrepreneurial journey is marked by her ability to identify market needs and respond with innovative solutions that drive customer satisfaction and loyalty. Ava’s leadership style is characterized by a hands-on approach, fostering a culture of excellence and accountability within her teams. Her proven track record in business management and strategic planning makes her uniquely qualified to guide PristineClean Experts towards achieving its vision of becoming the leading provider in the cleaning services industry.

To reach our growth goals, PristineClean Experts requires significant funding. This investment will be directed towards expanding our service offerings, marketing efforts to increase brand visibility, and enhancing operational efficiencies. By securing the necessary funding, we are poised to capitalize on market opportunities, drive revenue growth, and establish PristineClean Experts as a market leader in the cleaning services industry in Jacksonville, FL.

Financial Statements

Balance sheet.

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Income Statement

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Cash Flow Statement

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Cleaning Service Business Plan Example PDF

Download our Cleaning Service Business Plan PDF here. This is a free cleaning service business plan example to help you get started on your own cleaning service plan.  

How to Finish Your Cleaning Service Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your cleaning service business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Cleaning Business Plan Template [Updated 2024]

Cleaning Business Plan Template

If you want to start a Cleaning business or expand your current Cleaning service, you need a business plan.

The following Cleaning business plan template gives you the key elements to include in a winning cleaning service business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Cleaning Company Business Plan Sample

I. executive summary, business overview.

[Company Name], located at [insert location here] is a new home cleaning service providing home and apartment cleaning services to its clients. [Company Name] is headed by [Founder’s Name], an experienced home cleaner and cleaning services manager.

[Company Name] will focus on providing weekly home cleaning services to upper class residents as well as specialty cleaning services to other clients. These specialty services will include exterior cleaning services (porches, patios, building exteriors) and deep cleaning of homes that have heavy build up of debris and garbage (preparation for moving or estate sales).

The founder, [Founder’s Name], will also develop proposals for cleaning services specific to the needs of the client and the amount of space to clean. [Founder’s Name] will write newsletters to clients describing the best practices in home cleaning, reviewing new products, and answering frequently asked client questions.

Customer Focus

[Company Name] will primarily serve the residents within a 10 mile radius of our location. The demographics of these customers are as follows:

• 27,827 residents
• Average income of $74,700
• 58.9% married
• 49.6% in Mgt./Professional occupations
• 75% of residents are homeowners
• Median age: 38 years

In addition to this relatively wealthy adult demographic for a cleaning service business, there are five large apartment buildings in the area. The management companies of these apartment buildings may require cleaning services to prepare for new tenants to move in.

Management Team

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been a cleaning services manager for the past 15 years. He has spent much of his career working with Regal Hotel Management, where he oversaw housekeeping operations for fifteen hotels. He spent the more recent portion of his career at a smaller firm, King’s Cleaning, where he sold cleaning services worth over $1 million to homes and businesses.

[Company name] will also employ an experienced assistant manager to manage cleaning operations. This will be an experienced operations manager who will be trained in cleaning services operations by [Founder’s Name].

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
• Our location is in a high-wealth area where customers are in need of house cleaning services.
• The management team has a track record of success in the cleaning services business.
• The local area is currently under served and residents rely on independent and often illegal house cleaners.

Financial Highlights

[Company Name] is seeking a total funding of $92,000 of debt capital to open its cleaning service. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Headquarters design/build: $46,000
• Working capital: $46,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

Who is [company name].

[Company Name], located at [insert location here] is a new home cleaning service providing home and apartment cleaning to its clients. [Company Name] is headed by [Founder’s Name], an experienced home cleaner and cleaning services manager.

While [Founder’s Name] has been in the cleaning services sector for some time, it was in [month, year] that he decided to launch [Company Name]. Specifically, during this time, [Founder] met with a former friend and fellow independent cleaning services provider in Fort Lauderdale, FL who has had tremendous success. After discussing the business at length, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.

Specifically, the customer demographics and competitive situations in the Fort Lauderdale location and in his hometown were so similar that he knew the business would work. After surveying the local population, [Founder’s name] went ahead and founded [Company Name].

[Company Name]’s History

Upon returning from Fort Lauderdale, surveying the local customer base, and finding a potential retail office, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

The business is currently being run out of [Founder’s Name] home office, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there.

Since incorporation, the Company has achieved the following milestones:

• Found office space and signed Letter of Intent to lease it
• Developed the company’s name, logo and website located at [website]
• Determined equipment and fixture requirements
• Began recruiting key employees

[Company Name]’s Services

[Founder’s Name] will be able to provide clients with the following services:

• Weekly Residential Cleaning: regular, general residential cleaning services, customized to the needs of each client, for apartments, small homes, and large homes.
• Exterior Cleaning: cleaning of exterior walls, patios, porches, driveways, etc
• Deep Cleaning: garbage removal, carpet cleaning and deep cleaning of walls and floors for tenants who are moving, home sales, and landlords of apartment buildings
• [Company Name] Newsletter: frequently asked questions, cleaning tips, and product reviews for clients

As [Founder’s Name] understands, the key to a successful cleaning service is being responsive to the particular needs of clients. [Founder’s Name] will have a full-time assistant manager who will, among other things, manage operations including scheduling, supply procurement, inventory, and bookkeeping. This will free up the time of [Founder’s Name] to work on sales and customer service.

III. Industry Analysis

The cleaning industry is generally strongly correlated with the strength of the real estate market. However, last year, according to Freedonia, the commercial and residential contract cleaning services market was $48.4 billion in the U.S. The market will grow at 5.3 % annually for the next three years and that “gains will be driven by the shift toward “”do-it-for-me”” cleaning services in the residential market and by the outsourcing of noncore functions in the nonresidential market.”

The cleaning industry includes nonresidential interior building, residential interior, swimming pool, street and parking lot, exterior building, chimney, transportation equipment, window, and more. Within the residential interior segment, some providers specialize in areas such as carpets, kitchens, walls, and floors.

Trends in the cleaning industry include the following:

• Customer interest in companies that clean with all-natural or environmentally-friendly products only.
• Customer interest in companies that clean with non-toxic products.
• Market downturn leads to growth in residential customers hosting dinners and events at their homes to save money, leading to increase in cleaning services before and after such events.
• Customer interest in expert advice as to how they clean and maintain their homes better.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [company location] and the immediately surrounding areas in a 10 mile radius.

The area we serve is populated mostly by the middle and upper class and lead busy lifestyles; as a result, they have both the need for cleaning services and the means to pay for it.

Customer Segmentation

The Company will primarily target the following three customer segments:

• Middle and Upper Class Homeowners: The area in which the Company will operate has a significant population of homeowners. Many homes have two working parents with limited time to keep up with housekeeping and cleaning. Even homes with one parent staying at home can have a need for regular cleaning services or specialty services from time to time, especially when there are three or more children to care for.
• Wealthy Renters: Many wealthy singles and couples chose to rent apartments and homes rather than to buy because of a temporary living situation in [company location]. These renters tend to work long hours at consulting companies, banks, and financial services and do not have the time or interest in cleaning their apartments regularly.
• Apartment Management Companies: There are five apartment buildings in the vicinity which may be interested in outsourcing their cleaning services for apartment units when they are vacated.

V. Competitive Analysis

Direct & indirect competitors.

The following two cleaning services firms are estimated to serve 50% of the house cleaning services customers within a 10 mile radius of [Company Name], as determined by a survey of 100 homes. Independent housekeepers are used by many more, although the exact number is difficult to determine.

King’s Cleaning

King’s Cleaning is an established local business and residential cleaning service that has been in operation for ten years. The company earns approximately half of its revenue through residential cleaning and half through business and office cleaning. [Founder’s Name] is very familiar with this competitor, having served as its sales manager for the past five years.

King’s customer reviews are often mixed. There are often reports of cleanings being incomplete. While King’s does send crews back to redo any shoddy work, their reputation has been damaged by these incidents over time.

[Company Name] will create a brand built around the specific cleaning needs of homeowners and renters rather than serving both home and business owners.

Merry Maids

Merry Maids is a nationally franchised brand that cleans more than 300,000 homes, apartments, and condos in North America every month. Founded in 1979, the company has more than 300 locations and calls itself the largest home cleaning franchise network in the world.

Merry Maids operates on a similar model to [Company Name], providing customized proposals to clients based on an estimate of their specific needs. They encourage weekly service, but can provide service on any schedule chosen by a customer or one-time cleanings.

However, Merry Maids does not offer any rates on their website, insisting that a home inspection must take place before any cleaning rates can be discussed. [Company Name] will offer basic rate ranges (competitive with Merry Maids) on their website, helping customers to come to a decision faster. Furthermore, [Company Name] will build its brand as a cleaning expert through its intelligent weekly newsletter.

Independent Housekeepers

Dozens of independent housekeepers operate their own businesses, generally illegally, for area residents. These housekeepers advertise their services through word-of-mouth and flyers in supermarkets and local stores. They offer low rates (as low as $10 per hour) to clean homes and require payment in cash.

While many customers seek out these “off-the-books” workers to clean their homes, others are wary of hiring illegal workers who avoid taxes and don’t hold insurance or business licenses. Those who are legal to work in this country can potentially become employees of [Company Name], effectively buying them out as competition.

Competitive Pricing

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients, and will further keep in touch with his clients through weekly newsletters about cleaning.
• Management: [Founder’s Name] has been extremely successful working in the cleaning services business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to do the job right. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
• Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his ties to homeowners from his work at King’s Cleaning to develop an initial client base.

VI. Marketing Plan

[Company Name] will use several strategies to promote its name, develop its brand and reach its target customers. By using an integrated marketing strategy, [Company Name] will win clients and develop consistent revenue streams.

The [Company name] Brand

The [Company name] brand will focus on the Company’s unique value proposition:

• Client-focused home cleaning services, that treat each home individually and get the job done right the first time
• Service built on long-term relationships
• Big-firm expertise in a small-firm environment

Promotions Strategy

Targeted Cold Calls

[Company Name] will initially invest significant time and energy into contacting potential clients via telephone. In order to improve the effectiveness of this phase of the marketing strategy, a highly-focused call list will be used; targeting individuals in homes are most likely to demand the services of a cleaning company. As this is a very time-consuming process, it will primarily be used during the startup phase to build an initial client base.

[Company Name] understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer their friends and neighbors by providing discounts for new client produced. This strategy will increase in effectiveness after the business has already been established.

Additionally, [Company Name] will aggressively network with local area hardware and cleaning supply stores that sell products used by [Company Name]. This network will generate referral leads and give out flyers to customers at no charge in exchange for the steady purchase of cleaning supplies. In return, clients who seek to use the high-quality products that [Company Name] uses will be directed to these stores.

[Company Name] will invest resources in two forms of geographically-focused internet promotion—organic search engine optimization and pay-per-click advertising. The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. Additionally, it will use highly-focused, specific keywords to draw traffic to its website, where potential clients will find a content-rich site that presents [Company Name] as the trustworthy, well-qualified home cleaning firm that it is.

Publications

[Company name] will place print advertisements in key local publications, including newspapers, area magazines, and local sport programs. Additionally, the Company will print brochures and place them in specific locations frequented by target individuals, such as supermarkets and real estate offices.

Pricing Strategy

[Company Name]’s pricing will be competitive compared with Merry Maids and lower than King’s Cleaning, although higher than illegal independent housekeepers. For regular, weekly clients, pricing will be based on the average labor needed for a job and a steady fee will be set. For one-time clients, or clients who are trying out the firm’s services, a competitive hourly rate will be charged.

VII. Operations

[Company Name] will carry out its sales operations through phone calls and home visits/consultations. House cleanings will be scheduled within time ranges (i.e. 10 am – 4 pm Wednesday) rather than at exact times to allow leeway for jobs that may be longer or shorter than expected. After clients are served a number of times, appointments will be scheduled more tightly together based on the average service time for each home.

The headquarters will not be used for client meetings, allowing savings on the renovation costs needed for this space. This space will house the three full-time, non-cleaning staff as well as cleaning supplies for the cleaning staff. Cleaning staff will be required to travel to client homes in their own vehicles and will be reimbursed for travel expenses.

[Founder’s Name] will work as the primary salesperson for the company’s services, although the assistant manager and administrative assistant may be trained in sales activities over time. The assistant manager will manage company operations, under [Founder’s Name]’s supervision. The administrative assistant will handle basic scheduling work for the assistant manager, as well as light bookkeeping, answering phones, and organizing human resources.

[Company Name]’s long term goal is to become the highest quality provider of consistent home cleaning services in the [city] area. We seek to do this by ensuring customer satisfaction and developing a loyal and successful clientele.

The following are a series of steps that will lead to this long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

VIII. Management Team

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been a cleaning services manager for the past 15 years. He has spent much of his career working with Regal Hotel Management, where he oversaw housekeeping operations for fifteen hotels. At Regal, [First name] learned the requirements for detailed cleaning from both a technical and customer service perspective.

[First name] spent the more recent portion of his career at a smaller firm, King’s Cleaning, where he sold cleaning services worth over $1 million to homes and businesses over the past five years. During this time he witnessed firsthand successes and failures in service operations and service quality, while developing deep expertise as a customer service representative.

[Company name] will also employ an experienced assistant manager to manage cleaning operations. This will be an experienced operations manager who will be trained in cleaning services operations by [Founder’s Name]. The desired individual with have an undergraduate business degree or years of small business operations management experience.

Hiring Plan

In order to launch the business we will hire the following employees:

• Cleaning Staff: 9 full-time, experienced home cleaners. Must be read and speak English in order to take directions directly from clients, as needed. Cleaning staff will be added consistently to fill the growing need for [Company Name] services.
• Administrative Assistant: Must be organized, with good phone skills, facility with numbers for bookkeeping, and good writing skills.

IX. Financial Plan

Revenue & pricing.

[Company Name]’s revenues will come primarily from cleaning fees to residential clients.

[Company Name]’s main revenue streams will be:

Key Cost Drivers

As with most services, labor expenses are the key cost drivers. Cleaning staff will earn a competitive salary, allowing [Company Name] to hire workers who previously operated independent businesses. Furthermore, the costs of supplies and travel to client sites are expected to be roughly 20% of revenue.

The major cost drivers for the company’s operation will consist of:

• Cost of cleaning (supplies and travel to homes)
• Lease on company headquarters

Moreover, ongoing marketing expenditures are also notable cost drivers for [Company Name].

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $92,000 of debt capital to open its cleaning business. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.

Key Assumptions & Forecasts

The following table reflects the key revenue and cost assumptions made in the financial projections model.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

Summary Crafting a cleaning services business plan is an essential part of the business planning process. The cleaning company business plan template above provides you with the a solid foundation to get started on your own cleaning services business plan.

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Cleaning Services In Moscow ID

Looking for a local Cleaning Service company? Call our toll-free hotline now!

Our Professional Cleaners Will Make Your Home Or Office Shine

Are you in urgent need of a cleaning company in Moscow, ID ? We are a professional cleaning company with more than 20 years of experience in servicing residential and commercial properties. Our team of cleaners is always on time and show up to work fully prepared. We ensure that all cleaning jobs are done to high standards. We are well versed with various housekeeping tasks and also offer cleaning services for home or office relocation.

Our cleaning services

When deciding to work with us as your cleaning service provider, we make it a priority to provide you with what you need to maintain your home or office in Moscow, ID. Our services are very extensive and as a result, we will likely offer you what you need. The services that we provide to our customers include residential cleaning services, commercial and office cleaning services and professional carpet cleaning services. All three of these types of services have proven to help many property owners ensure that their homes and places of business remain completely sanitary.

Residential Cleaning Services: Housecleaning & Maid Service

One of the main types of services we provide to our clients is residential cleaning and maid services. We will send technicians to come to your home and clean all of the rooms and fixtures. Our well-trained and professional staff uses the most updated chemicals to clean all surfaces efficiently. With our residential cleaning services, you will also be sure that our technicians use the most environmentally safe cleaning products, so you won’t have to worry about being exposed to any toxic fumes either during or after a cleaning task is completed. With our assistance, your home will be sparkling clean within an hour.

Commercial & Office Cleaning

Another one of our services is commercial and office cleaning in Moscow, ID . This type of service is available for owners of office buildings, industrial complexes and strip malls. With our commercial and office cleaning services, we will ensure that you get the assistance you need in order to sanitize your space and make it safer for both employees and customers to enter. When working with our company, commercial property owners will be able to get a number of tasks completed for them such as vacuuming, mopping, wiping surfaces and cleaning equipment and other fixtures.

Professional Carpet Cleaning Services

As well as offering residential and commercial cleaning services, our company also offers carpet cleaning. Since many homes and offices have carpets that need to be cleaned, we are available to provide comprehensive carpet cleaning services for both types of properties. Similar to our residential and commercial cleaning services, we focus on using the most advanced cleaning solutions to ensure that your carpets get the best cleaning available. Our staff of technicians is knowledgeable about all types of carpets and can provide you with an ideal solution that will ensure that all of your carpets remain sanitary and free of any debris or mildew.

Most common services on cleaning

We offer a comprehensive number of cleaning services in Moscow, ID for both homeowners and commercial property landlords. Our services will ensure that you get every part of your home or office cleaned whenever we come over to complete a cleaning task. The following are some of the services we offer to our customers:

Janitorial Services

We will complete many tasks such as mopping floors, wiping desks and emptying garbage containers.

Green Cleaning

This is one of our newest services. We will use the most environmentally safe products to clean all surfaces and fixtures of your home or office.

Disinfection Cleaning

Another one of our newest services, with disinfection cleaning, we focus on using chemicals to disinfect all surfaces of a home or business. This has become very important since the outbreak of the COVID-19 pandemic.

Comprehensive Cleaning

With this service, we will clean furniture, fixtures and clean carpets. This is one of the most economical services we provide since it covers every part of a home or office for one fee.

The costs of all of these services will vary depending on the size of the property and the exact service you need. For a basic cleaning of a home, the fees will usually be between $100 and $250 per cleaning. With commercial office cleaning, our fees will usually range between $100 and $500 for an entire floor or office.

There are plenty of advantages of using cleaning services. These services benefit the elderly, homeowners, families, businesses and companies. With our services we will be able to save you time, provide more thorough cleaning of your property and ensure that your property stays sanitary and avoids future problems.

Contact Us For Your Free Estimate Today!

Give us a call by phone ( (855) 724-0329 ) today to get started.

We offer a 100% satisfaction guarantee. Our company will take on any requested cleaning project and make sure that it is done properly according to the customer’s request. In case a customer is unhappy with our service, we will do everything we can to ensure their satisfaction once the cleaning project is complete. With over 20 years of experience, we have a proven track record of providing the most dependable and comprehensive cleaning services in the area.

Call now for your free estimate!

(855) 724-0329

What our clients say

Our office looks like new every week thanks to Squeaky Cleany! Crystal clear recommendation. Derek Hardy

An amazing company with first class service and quality. I can only recommend them, they are worth supporting. We will book you again soon! Lucy Walters

The team is excellent, feels so good to have a clean house! Thank you to you and your staff. Otis Owens

Looking for A local Cleaning Service?

Call our toll-free Cleaning Service hotline and speak to an expert in your area now!

Cleaning Services

Moscow, ID , Latah Phone: (855) 724-0329

Cleaning Areas: We deliver to Moscow and surrounding communities with zipcode: 83843, 83844

Other cities we serve nearby:

• Pullman, WA (8 mi.)
• Viola, ID (9 mi.)
• Troy, ID (11 mi.)
• Genesee, ID (12 mi.)
• Albion, WA (13 mi.)
• Colton, WA (13 mi.)
• Palouse, WA (13 mi.)
• Princeton, ID (14 mi.)
• Uniontown, WA (15 mi.)
• Potlatch, ID (15 mi.)

The easy way to book and manage cleanings in ##LOCATION##

TIDY is a better way to get your ##LOCATION## home, rental, or office clean. We combine the absolute best cleaners in your area with our well-crafted technology , so you get better cleanings for less. ‍

At TIDY, we know it can be stressful to find a high quality Cleaning or Maid Service in Moscow. That is why we made it really easy, with technology! TIDY is unique, you can book a home cleaner in minutes. We have been helping clients in the Moscow area since 2014.

The easy way to book & manage cleanings in

Satisfaction guarantee.

It's low risk to try. If your cleaning isn't right, we will help get someone new to fix it.

Trusted by Thousands

Over 100,000 happy customers and always improving. See reviews

The Best People

Top performers in ##location##.

Our available certifications make it easy to book people who: ✓ Pass a thorough background check and verification ✓ Have great reviews & reliability ✓ Speak English and are a legal US resident ✓ Have green, non-toxic, pet and baby safe products ✓ Or any other requirement you have. No two people are alike, so set up things the way you want.

The Same Person Each Time

Many clients prefer the same cleaner each time. We make it easy to develop long term relationships. With "Schedule Assurance", you get the best cleaner for your specific needs, multiple cleaners, and/or extra redundancy. If ever you aren't 100% happy, easily request a new match.

Recent Reviews of House Cleaning Services on TIDY

You control who you get, and Pros who pass a certification are typically rated highly. Over 100,000 people have used TIDY worldwide and over 94% of those cleanings or other home service jobs were reviewed positively or clients request the cleaner back. That includes these happy customers:

Great cleaning, super efficient and thorough. Would love to have her back on a regular basis. Thank you!!

great my house so clean i love it !!!

Shawn was incredible!!! He was so kind and did a stunning job making our apartment look brand new. 100/10.

True professionals rated in the top 5% use TIDY.

“This was my first time using a Homekeeper and she was more than wonderful! She was very sweet and friendly and totally fit right in with my household. I was a little nervous about having someone I didn't know come and help me but with her I felt completely comfortable. I am trying to organize and simplify my home and it's been hard, with everything else on my plate, to stay on top of the cleaning. My cleaner came in and completely exceeded our expectations. She did such a good job I was pleasantly surprised, I felt, for the first time, that I am going to get above water and reach my goals. Thank you”

Crafted Technology

We focus on cleaning. Unlike others, all our effort goes into making cleanings better. Residential clients, rental owners, small businesses, and realtors all use TIDY to help them manage their cleaning needs.

Get the cleaning you want with digital To Dos

To Dos are unique to TIDY, and they allow you to show the cleaner visually exactly what you want and how you want it done.

Mark what's important

Show with photos

Edit anytime

Get reliable cleanings with smart standbys

TIDY can predict issues with your cleaning before they occur, like if someone won’t be able to make an appointment, and already have solutions lined up for you. Smart standbys reduce the possibility of an issue by over 50%, and what makes TIDY the most reliable way to get a cleaning.

Easy management online

You can do everything 100% online. Book, reschedule, and even cancel. We believe strongly in transparency and that you should be in control. We never make you jump through hoops to get what you want.

She hit the ground running! She moved very quickly through my home and did a really good job. not much guidance needed either.

Excellent job! thank you so much

Custom To You

We don’t dictate things, you get cleanings on your terms. What you want cleaned, who you want to clean, what to do if they are sick, and more. Hundreds of preferences that you can tweak to your liking (and the TIDY Concierge is here to help set you up too). Or just use what’s most popular and go on autopilot. It’s all in your hands.

“TIDY is the easiest system I have ever worked with. Adding photos to my cleanings made a huge difference in making sure cleaners set up my AirBnb the way I want for my guests. Just fantastic!”

ALL CLEANINGS ARE CUSTOM

Popular services around moscow.

A quick clean, best for focused needs or very small homes.

1 Cleaner for 2.5 Hours

The most popular clean, great to get more details done in the home.

1 Cleaner for 4 Hours

The 2nd most popular clean, long enough for general cleanings of most homes.

2 Cleaner for 4 Hours

The deepest clean, enough for a deep, detailed cleaning of many homes.

And these other services...

The best people plus crafted technology make better cleanings..

Combining the best people with technology is a virtuous circle. Technology helps cleaners focus more on delivering a great experience, so they can do more in less time, which helps them earn more, which makes them happier, which makes clients happier, which helps them earn even more. It is a beautiful thing.

How does it actually work?

Book Online Easily book in minutes 100% online with a confirmed available timeslot.

Customize Your Clean (optional) Set your digital To Do list to indicate exactly what you want cleaned and how.

Track it Online Check your status, make changes, and view progress of the cleaner online or in the app.

A Certified Cleaner Cleans A top rated cleaner shows up where you want them ready to do your list.

We Constantly Improve As we know your home better, we are able to improve the experience for even better cleanings.

What is included?

All cleanings are custom in the time given. Want them to do bathrooms? Bedrooms? Kitchens? Office? No problem. But don't worry, its easy to customize and you can always just take the most popular To Dos for your home type.

Do I need to be home?

It's up to you! About half of clients are home, and the other half leave instructions online so the cleaner can see exactly how to get it. Don't worry, we encrypt your access notes and only show them when they are needed.

Are pets ok?

We love pets! Most households have a pet so it probably won't be a problem. But use your judgement. If you have a large or aggressive animal, you may want to lock it up while the pro is there.

Can I get more help?

Of course! Contact our TIDY Concierge at [email protected] anytime to get help for house cleaning in ##LOCATION##.

Cleaning Services Business Plans

Carpet and upholstery cleaning services.

Like New Carpet Cleaning is a startup business which will sell carpet and upholstery cleaning services to home and condominium owners.

Cleaning Service Business Plan

Mother’s House Cleaning Service’s is a house cleaning service that is professional, trustworthy, and highly effective.

Document Shredding Business Plan

Security First Shredding provides secure paper document destruction services to businesses.

Janitorial Services Business Plan

Clean Office Pros is a startup janitorial cleaning service specializing in office cleaning and serving the Kansas City, Missouri area.

Painting Contractors Business Plan

Barnum Painters provides interior/exterior painting of residential and commercial buildings.

Septic Tank Contractor Business Plan

William's Environmental is a building contractor specializing in the installation, replacement and removal of septic tanks.

Starting a cleaning business? A good business plan will give you a leg up on the competition. To get an idea of what your business plan should look like, check out these sample business plans for cleaning services, janitorial services, carpet and upholstery cleaning services, and other related businesses.

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5 Best Scheduling Software For Cleaning Services In 2024

Managing a cleaning business involves more than just delivering top-notch services. Keeping track of staff schedules, handling bookings, and managing invoices can be overwhelming. With so many scheduling tools claiming to be the best, knowing which one to pick is tough. 

This article will discuss the best scheduling software for cleaning business and what to look for.

Key takeaways

Here are the key things to know about the five best scheduling software for cleaning business:

• When I Work combines scheduling, time tracking, messaging, and payroll processing into one efficient platform, making it a comprehensive solution for cleaning services.
• Homebase offers a robust platform for hourly-paid staff, with real-time updates and instant alerts.
• Jobber stands out with its flexible quoting and comprehensive toolset, though users report issues with phone support and mapping limitations.
• Sling excels in simplifying shift management and scheduling but faces challenges with frequent loading issues and desktop version refreshes.
• Zoho Bookings provides a customizable online booking experience but its interface can be initially confusing

Table of contents

Here are the leading cleaning services scheduling software:

1. When I Work

2. homebase, key features to look for in employee scheduling software for cleaning services.

Choosing the right scheduling software can be a game-changer for your cleaning business. Even if you don’t need all the features now, planning for future growth is wise. Consider the scalability of the software to ensure it can accommodate your business as it expands. Here are the factors to consider:

Automated scheduling functions

One major benefit of scheduling software is increased efficiency. No more juggling phones and emails—the software automates tasks like scheduling, dispatching, tracking progress, and performance. It syncs your booking calendar across platforms and automates payments to vendors and staff, saving time and reducing costs by eliminating manual coordination.

The software remembers previous schedules, considers employee time-off and overtime requests, and ensures adequate work hours each week. It inputs hours into the schedule for your review and allows you to copy and paste schedules from previous weeks. 

Scheduling becomes streamlined, making it easier to manage your cleaning crew. A few advanced systems use AI algorithms to optimize schedules based on historical data and performance metrics.

Multi-location scheduling

Managing multiple locations can be daunting, but multi-location scheduling simplifies the process. It allows you to create and manage schedules for various sites from a single platform, making coordination easier.

You can oversee and control schedules for employees across different locations, ensuring each site is adequately staffed and delivers consistent service. The software helps assign shifts and locations efficiently, reducing overtime and nonproductive time. 

Managers can ensure the right number of employees with the appropriate skills are scheduled for each shift, optimizing employee performance and site profitability. Cleaning businesses with contracts across different neighborhoods or cities can centralize management and improve resource allocation.

Shift swapping capabilities

Shift-swapping capabilities can significantly reduce scheduling conflicts. 62% of retail managers reported losing sales associates due to ongoing scheduling issues. Adjusting an approved schedule can be frustrating, especially if the software doesn’t facilitate easy changes.

Shift-swapping allows employees to exchange shifts, accommodating personal needs or unforeseen circumstances. Flexibility gives employees more control over their schedules, fostering a better work-life balance and potentially improving overall job satisfaction. 

Scheduling software with this feature streamlines adjustments and maintains a harmonious work environment. As a bonus, it reduces absenteeism and last-minute call-outs since employees can manage their work commitments more flexibly.

Cleaning service staff scheduling software comparison table

Here’s a quick overview to find the best scheduling software for cleaning business:

Top 5 cleaning service scheduling software

Finding the right software can streamline your operations, help manage your team, and increase your business efficiency. Here are five of the best options available for cleaning services in 2024.

Rating: 4.3/5 ( G2 )

Key features:

• A customizable dashboard offers an overview of daily unfilled shifts
• A photo clock-in feature helps prevent time theft and buddy punching
• Integrated messaging tools streamline scheduling communications

When I Work is a complete platform for shift-based teams that includes scheduling, time tracking, team messaging, and full-service payroll. You can manage scheduling for cleaning crews across multiple locations, clients, and projects. The employee scheduling software matches the right crew with the right job, considering skills, availability, and proximity to the client. Whether handling a recurring office cleaning or a one-time residential job, your teams will always be at the right place and time.

Track work hours with precision using the built-in time clock . Capture start and end times, travel durations, and breaks. Geolocation features and mobile access let teams clock in and out directly from the job site, ensuring transparency and accurate billing.

Enhance communication with a centralized team messaging system for job updates, client requests, and supply needs. Instant notifications and easy messaging help address issues in real-time.

Run payroll anytime without importing timesheets. The payroll software provides real-time labor costs and reduces errors. Manage labor costs with labor distribution reports and overtime alerts.

Rating: 4.2/5 ( G2 )

Key features

• Scheduling with templates and auto-scheduling
• Designed as part of a wider platform
• Schedule according to sales forecasts

Homebase is an all-in-one platform that includes scheduling, time tracking, team communication, payroll, hiring, HR, and employee engagement. 

Benefits include real-time schedule updates, shift approvals, and instant alerts through text, email, and the mobile app. Potential downsides include issues with logging into the app for the first time. 

While Homebase offers a free plan, pricing starts at $20 per month per location with a 14-day free trial.

Rating: 4.5/5 ( G2 )

• Managing an entire workflow from booking to payment
• Flexible and customer-friendly cleaning quotes
• Automatic clock-in and clock-out triggered from an employee’s location

Jobber enhances productivity for cleaning businesses with a comprehensive suite of tools. It offers real-time scheduling and dispatching, advanced quoting features, and automatic updates for completed tasks and employee locations. 

However, some users report issues with Jobber’s phone support and a frustrating delay. Pricing starts at $29 per month with a 14-day free trial.

Rating: 4.4/5 ( G2 )

• Copy shifts and schedules between days and weeks
• Social Space feature allows workers to interact
• Task management to keep employees accountable

Sling simplifies shift management with schedule planning and absence management features. The software makes team scheduling easy with multiple schedules, shift tracking, and staff availability filters. However, some users report frequent loading issues and random reloads.

Sling offers a free plan, with paid plans starting at $2 per user per month and a free trial available.

Rating: 3.8/5 ( G2 )

• Booking page customization
• Appointment revenue reports
• Offers a free version for teams of one

Zoho Bookings offers a streamlined online booking experience for cleaning services. The platform provides detailed revenue reports, showing which services generate the most income.

However, some users initially find the interface confusing, especially when handling large amounts of data. Pricing starts with a free plan for a single user, while the basic plan costs $8 per monthly staff member .

Simplify your cleaning service scheduling process with When I Work

An all-in-one business management platform, When I Work allows companies to manage their entire process from scheduling to payroll. It combines scheduling, time tracking, attendance, messaging, and payroll to be the best scheduling software for cleaning business. 

With When I Work, you can streamline your facility’s staff scheduling , optimize resources, and boost productivity. Sign up today for your free trial to experience the benefits of simplified, cost-effective workforce management.

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The House Foreign Affairs Committee has released an extensive report on the failures of the Afghanistan withdrawal. In the report, the investigation found that proper plans were not taken to secure the Kabul airport before the bombing at Abbey Gate that left 13 American service members dead, with dozens of others injured. Now the Committee is seeking testimony from Secretary of State Antony Blinken to get answers about the report. Chairman of the House Foreign Affairs Committee, Congressman Michael McCaul (R-TX-10) joins the Rundown to discuss the contents of the report, who he believes needs to be held accountable for the failures in Afghanistan, and how Vice President Harris is now trying to distance herself from the Biden administration’s policies.

Live Nation-Ticketmaster has been under scrutiny for years following several ticketing snafus, including the Taylor Swift Eras Tour debacle two summers ago. However, the entertainment company’s problems are more significant than just unhappy customers. The Department of Justice is suing Ticketmaster and Live Nation over monopolistic practices. And now, the United Kingdom is also considering legal action after frustrated fans cried foul while trying to snag tickets to the upcoming Oasis reunion tour. Mark Meador, President of the Fan Fairness Coalition   and partner at Kressin Meador LLC, joins to discuss Ticketmaster’s overhauling market control, why tickets are no longer affordable, and what Congress can do to break up what he calls a monopoly.

Plus, commentary from FOX News Contributor Charlie Hurt.

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Where Kamala Harris Stands on the Issues: Abortion, Immigration and More

She wants to protect the right to abortion nationally. Here’s what else to know about her positions.

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By Maggie Astor

• Published July 21, 2024 Updated Aug. 24, 2024

With Vice President Kamala Harris having replaced President Biden on the Democratic ticket, her stances on key issues will be scrutinized by both parties and the nation’s voters.

She has a long record in politics: as district attorney of San Francisco, as attorney general of California, as a senator, as a presidential candidate and as vice president.

Here is an overview of where she stands.

Ms. Harris supports legislation that would protect the right to abortion nationally, as Roe v. Wade did before it was overturned in 2022, in Dobbs v. Jackson Women’s Health Organization.

After the Dobbs ruling, she became central to the Biden campaign’s efforts to keep the spotlight on abortion, given that Mr. Biden — with his personal discomfort with abortion and his support for restrictions earlier in his career — was a flawed messenger. In March, she made what was believed to be the first official visit to an abortion clinic by a president or vice president.

She consistently supported abortion rights during her time in the Senate, including cosponsoring legislation that would have banned common state-level restrictions, like requiring doctors to perform specific tests or have hospital admitting privileges in order to provide abortions.

As a presidential candidate in 2019, she argued that states with a history of restricting abortion rights in violation of Roe should be subject to what is known as pre-clearance for new abortion laws — those laws would have to be federally approved before they could take effect. That proposal is not viable now that the Supreme Court has overturned Roe.

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Sorry, there are no results matching your search., vice president harris releases partial economic plan that includes tax proposals.

Elements of economic plan include several new tax incentives and preferences

Vice President and Democratic presidential nominee Kamala Harris today  released details  of elements of her economic plan. Among other items, Harris proposed several new tax incentives and preferences, including the following:

• A tax incentive for builders of homes sold to first time homebuyers
• An expansion of existing tax incentives for builders of affordable rental housing
• A tax credit for first time homebuyers
• A restoration of the American Rescue Plan Act version of the child tax credit (CTC) providing up to $3,600 per child
• A new expansion of the CTC providing a $6,000 tax credit for children in the first year of life
• A $1,500 expansion of the earned income tax credit available to lower income individuals
• A tax cut for Affordable Care Act premiums

The plan does not include specifics on whether the revenue cost of these items would be offset, though it does state that Harris will ask “the wealthiest Americans and largest corporations to pay their fair share” and that the plan will reduce the deficit.

Harris also calls for Congress to pass the  Stop Predatory Investing Act , which would eliminate certain tax benefits for investors who own large numbers of single-family homes.

KPMG observation

Notably, with regard to President Biden’s oft-stated pledge not to increase taxes on those making less than $400,000, “Vice President Harris is committed to ensuring no one earning less than $400,000 a year will pay more in new taxes.”

This pledge suggests that, for the $4 trillion of “tax cliff” items scheduled to expire at the end of 2025, Harris appears committed to extending those tax cuts for individuals making $400,000 or less. Though it is worth noting that use of the word “new” raises some uncertainty as to how the pledge will be applied.

Harris does not in today’s release endorse, or otherwise mention, the official tax plan of the Biden-Harris Administration, the so-called  Green Book .  Her vow to raise taxes on large corporations and the wealthy, however, is consistent with many of the proposals included in the Administration’s plan. Among other things, that plan calls for a 7% increase in the corporate tax rate, a number of new taxes on multinational businesses, and new taxes on high-earning individuals. For more information on the FY2025 Green Book, read  KPMG report: Tax proposals in FY 2025 budget .

Absent from today’s release is a proposal to exempt tip income from taxation. Harris has previously indicated that she (along with Republican nominee Donald Trump) supports this idea.

Finally, it should be noted that the sum total cost of all these proposals is several trillion dollars. Pursuing all of these ideas is likely to put significant pressure on finding new tax increases to offset the cost of these items.

The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organization. KPMG International Limited is a private English company limited by guarantee and does not provide services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation. For more information, contact KPMG's Federal Tax Legislative and Regulatory Services Group at: + 1 202 533 3712, 1801 K Street NW, Washington, DC 20006.

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