research topics for mass media

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A Research Guide
Research Paper Topics

40 Media and Communications Research Paper Topics

What is communication? The birth of the media as we know it
Media, Censorship and Propaganda
The freedom of speech and its impact on the media
The main aspects of communication
The triggering topics. What do you need to start an instant “holywar” in media?
The phenomenon of hype and its usage of the media
Single bloggers versus media companies
Communication and media psychology
The history of advertising and its important in the modern business
The popular culture in the media
Video games. Can they be considered a media now?
Violence and controversial topics. Shall the media censor it out?
The peculiarities of children media
Are the videoblogs the new diaries?
Mainstream media versus arthouse
What is the age of post-truth in the media?
Social networks as the main way of communication in the modern world
Why exclusive material is so important in the media?
Fandom and fanfiction in the media
Mass Communication Laws in different countries
Media and disasters: enhancing panic or preventing it?
Terrorism in the media
Changes in the media during the wartime
Journalism ethics: what is it?
International journalism
Journalists on the battlefield
Media policy and regulation in different countries
How did the Internet influence media development?
Media: reacting to the events or creating them?
Virtual reality: may it be the future of the media?
Media downshifting: why do people revert to newspapers again?
Social media marketing campaigns
Media, politics and public relations
The styles and types of media. How they differ depending on the audience they are aiming for?
The phenomenon of Disney. Media or the new mythology?
Scientific journalism: shall science be popular?
Media for educational purpose
Radio media: why radio is still popular?
Hidden messages in the media made for entertainment
Media images of the representatives of different countries

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178 Communication Research Topics For Your Paper

Imagine what the world would be without communication! How would we get along? I guess there would be no sense in existing after all. That is just a tiny snippet of how important communication is in everyday life. Exchanging information is a key component of coexistence as it creates order and a sense of satisfaction in the end.

However, communication as a discipline cuts across all other niches in the academic world. Students from an Engineering course would also take up communication as a unit of study. Students delve into the transmission, representation, reception, and decoding of information communicated to a greater extent.

Situations When You May Need To Write A Communication Paper

Various scenarios call for a communication paper either as an assignment or a research project in college. The communication papers needed for every situation vary in format and outline. Here are some of the cases when communication papers are necessary:

When writing a resume or cover letter In presentations and reports Internal or external communication in a company Writing a thesis statement

When writing communication papers in these different scenarios, students can develop the following aspects:

Understand the various communication phenomena Ability to direct communication messages towards accomplishing individual and organizational goals Understand various types of communication such as rhetoric, interpersonal or organizational

Such an assignment is peculiar because it deals with students’ communication processes. Therefore, the student can easily relate a communication assignment to the real-world environment.

You will have to conduct extensive digging before writing your paper like any other research project. In writing a communication research paper, you will benefit from the importance of communication in general, such as building better relationships and finding the right solutions to various problems.

It takes a lot of time to create a high-quality writing, so you have all the right to ask dissertation writers for hire to help.

Guidelines On Structure And Step By Step Tips On Writing

To have an award-winning communication paper, you need to understand that structure is always at the heart of it all. A great communication paper follows the structure below:

Solid intro : Begin by presenting a captivating introduction by highlighting the facts, questions, or problems that you will explore in the body. The reader should find more than a million reasons to proceed with your essay by reading the first two lines. A strong thesis statement is also necessary for the introduction. An insightful literature review : It shows the theoretical basis of your research project, thus giving it validity. An in-depth literature review will give room for exploration and further research. Main body : This is where we expect to find all your findings, methodological steps, concepts, analyses, and the outcome. Discussion and conclusion : Depending on your professor’s instructions, you can divide this into two parts or put it as one. In either case, this section will consist of the strengths and weaknesses of your research and any future development or improvements. You could also compare the results found in your research with what other authors have discovered.

Provided you have all your facts at hand, a communication research paper will be the easiest you will ever handle in college. Nonetheless, you can order a custom paper from various online writing experts.

If you want to make an impression with your communication research paper, here are some tips to consider:

Select a thought-provoking and captivating research topic Have a working outline with all the arguments and examples/evidence in place Ensure that you exhaust reading all the possible research materials on your topic Such papers are always in the first person except in unique cases

You can review some of the samples on our essay writer to familiarize yourself with the structure and outline of a communication research paper.

Let’s now explore 178 of the hottest communication research topics to ace your project:

World-Class Communication Research Topics For College Students

Understanding the historical research methods in communication
Discuss the relationship between technology, media, and culture
Evaluate the various revolutions in human communication
Discuss the developments made in the invention of human speech and language
The role of image-making, cinema, and media entertainment in communication
How to overcome communication barriers among students
Steps in encouraging participation in meetings
How employees contribute to the information flow in organizations
How to evaluate a report based on its findings
Sources of error during nonverbal communication
How the media can match the channels of communication to their audience
Ensuring audience attention during a presentation
The impact of graphics in communication strategies
How to interpret non-verbal signals
Developing communication methods that match a given purpose

Possible Topics For Communication Research

How to develop realistic communication strategies
Discuss the economics of finance in communication processes
How exposure to radio and TV impacts communication
How to manage controversial issues in communication
Why speaking with confidence is still difficult for many people
The effectiveness of communicating with words and body language
Why defining your purpose is key in any communication process
Why explanatory communication is more difficult than informative communication
The place of communication in long-distance relationships
Communication strategies that influence people
How to use communication effectively for conflict resolution
Developing your self-esteem for effective communication
Effects of redundancy in communication processes
The place of responsibility in developing communication messages
How to acquire effective communication skills in college

Latest Communication Topic For Research

The role of persuasive dialogue in negotiations
Why everyone must learn proper expression strategies
Effects of emoji and other characters in enhancing textual conversations
The role of propaganda in shaping communication tones
Evaluate the unique political language used in America versus Africa
The continuing impact of the internet on interpersonal communication
How images are enhancing communication
Discuss the effects of gender victimization on communication
Evaluate the development of modern digital communication
How to effectively communicate during a war or crisis
How hacking is transforming communication of encrypted messages
Effects of stereotyping in developing communication messages
Is virtual reality ruining effective communication?
Evaluate language as a barrier in communicating messages
The role of empathy in communicating to victims of a disaster

Top-Notch Communication Research Paper Topics

The role of diplomacy in fostering better relations among countries
Why aided communication may not achieve the intended purpose
Effects of using a translator in the communication of critical messages
Evaluate the development of audio-visual devices for communication
The dangers of failing to notice barriers to communication
How stigma and prejudice impact effective communication
Discuss the impact of having a common language in a country
How social classes affect communication messages
Factors that hinder communication between fighting political sides
How to develop strong communication skills in a marketplace
Why opinions may prevent one from seeing the true picture
Discuss the role of fantasy and exaggeration in communication
Differences between oral and verbal messages in conveying information
The role of attitude and mood in enhancing effective message delivery
How the media sets the communication pattern of a given society

Highly Rated Mass Communication Research Topics

Discuss the essence of social media among PR practitioners
The role of mass media in rebranding a nation
Challenges to media freedom and their impact on proper communication
Discuss the effects of news commercialization and their credibility
How TV advertisements impact children and their development
Compare and contrast between animation and real-people adverts in mass media
How the internet affects professionalization in news media
How mass media messages contribute to the development of religion in Africa
Evaluate the radio listenership patterns between men and women
How does mass media contribute to an emerging democracy
Discuss how the media enlightens the public on issues of concern
The role of mass media in communicating development messages
Why mass media is critical before, during, and after elections
Assess the influence of community radio in remote areas
How mass media contributes to national integration

Good Communication Research Topics

What determines consumer preference patterns in the 21 st century?
Effective communication strategies for creating awareness against drug abuse
Prospects and challenges of local dialects in communication
Evaluate the influence of television on public opinion
Discuss the growing cyberactivism in the digital age
How social media is contributing to misleading information
Challenges facing teachers when communicating to pre-school students
Discuss the impact of information overload on the credibility of information
Evaluate communication patterns among the youth in the US
Assess the effects of the Russia-Ukraine conflict on communication patterns
How public perception influences communication strategies
Explain how mothers learn to communicate with and understand their babies at such a tender age
The role of music in shaping communication models
How to overcome the challenge of top-down communication in companies
Management of information on online media for effective use

Business Communication Research Paper Topics

Discuss the increasing role of influencers on brand marketing
Why company blogs are essential in attracting new clients
Evaluate the differences between face to face and virtual business meetings
The growing popularity of social media in business marketing
Why every company should have a partner relations department
Dealing with complaints in a relaxed and useful manner
Why online project management is the future of business
Discuss why it is necessary to have company retreats
Explore the role of digital document sharing in speeding up business communication
Effects of relying on online communication at the expense of physical meetings
The role of effective business management in the performance of an organization
How staff motivation improve the overall working environment
Discuss the place of corporate social responsibility in a company
Effective ways of handling crisis in a large company
Explain why trust is important in any business partnerships

Intercultural Communication Research Topics

Discuss how Muslims interact with Christians at a social level
Evaluate the reception of instructions from a man to a woman
How Americans interact with Africans at the basic level
Discuss how an American Democrat would associate with a Chinese politician
Discuss the impact of marginalization in developing communication messages
How migration and immigration affect communication patterns
Effects of social stereotyping in communication
How do Western communication models differ from those of Africa?
Impact of discriminatory communication messages
How to organize an effective intergroup come-together
How the media represents various groups in its communication
Effects of the growing intercultural norms
The role of language attitudes in inhibiting effective communication
Evaluate how ethnographic perspectives affect communication messages
Why it is difficult to solve intercultural conflicts

Additional Interpersonal Communication Topics For Research Paper

The role of interpersonal communication in team member satisfaction
How collaboration and teamwork enhances business success
Discuss how interpersonal communication enhances problem-solving skills
The role of trust in interpersonal communication
Effects of confusion, negativity, and conflicts on interpersonal communication
How to deal with workplace miscommunication effectively
The role of personalizing information
How to improve internal communication channels in a company
Discuss the role of interests in communication patterns
Challenges when implementing modern communication solutions
Evaluate how jargon and inattention make internal communication difficult
The role of feedback in interpreting messages correctly
Discuss the influence of environmental factors in communication
Why miscommunication may result in a disconnect among a group of people
Discuss the role of skills and knowledge in effective communication among leaders

Interesting Communication Research Topics

How can effective interpersonal communication be a catalyst for action
Why a focused and intentional approach is necessary for effective communication
Discuss why online dating is not successful in most cases
Evaluate the role of non-verbal communication and customer satisfaction
Why is it important to have a list of communication networks?
Effects of lack of personal contact when it comes to communication
Discuss the various forms of human interactions and their influence on communication
The role of clear communication during an organizational change process
Why online communication is not as effective as physical meetings
Evaluate the roles and issues involved in a nurse-patient communication
The role of TV shows in determining how people relate to each other in the society
Effects of the digital divide in communication paradigms
The relationship between quality leadership and effective communication
Why is email still not yet an effective communication medium?
Effects of integrating marketing communication

General Communication Studies Research Topics

Discuss the differences in body language between male and female
The role of communication in familiarizing with someone
How online gaming communication affects one’s interpersonal communication
Why a leader without proper communication skills may not succeed
The role of communication in achieving an organization’s vision
How mobile phone conversations are turning around interpersonal communication
Discuss the role of different personality types in communication
Is there a difference between language and communication?
Discuss how communication in the military is different from that in a normal setting
Compare and contrast between written and spoken forms of communication
Why family communication is critical for a peaceful coexistence
Shortcomings to understanding foreign languages
Discuss the effectiveness of web-based communication

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100 Communication Research Topics

Table of contents

1 What Is Communication Research?
2.1 Top Research Topic Ideas
2.2 Research Topics for College Students
2.3 Business-Focused Research Topics
2.4 Social Media Research Topics
2.5 Mass Communication Research Topics
2.6 Interpersonal Communication Research Topics
2.7 Intercultural Communication Research Topics
2.8 Virtual Communication Research Topics
2.9 Health-Related Research Topics
2.10 Interesting Communication Research Topics
3 Coming up with a Thesis Statement
4.1 How to Create Strong Questions for Your Paper?
4.2 How to Find the Right Research Topics?
4.3 What Makes a Research Paper Topic Strong?
4.4 Tips for Structuring and Writing Your Paper
5 Conclusion

All fields of study have fresh and intriguing new research paper topics to explore. Within the subject of communication, there are loads of possibilities for research papers . This is thanks to the development of mass media and the growing popularity of various modern communication methods.

This article covers a broad range of effective research paper topics that are both interesting and relevant for this field. Any of them would make a suitable focal point for any research paper to do with how we interact with one another.

What Is Communication Research?

This is the study of how we interact with one another. It includes how the way we interact is affected by technology, culture, and individual differences. Researchers in this field use a variety of methods to study the way we converse and interact with each other, including surveys, interviews, focus groups, and experiments.

Research in this area can be used to improve communication skills in personal relationships, in the workplace, and in other settings.

Writing a comprehensive research paper on communication topics can be challenging, especially when addressing complex theories and models. If you’re seeking assistance with structuring and writing your paper, professional research paper writing services can provide the guidance you need to produce high-quality academic work.

Lists of Key Communication Research Topics

The range of research paper topics in this field is extensive, to say the least. Below are 100 relevant topics that are arranged in groups of 10.

They cover a broad selection of modern communication issues and debates, from corporate and computer mediated communication to effective interpersonal communication, communication strategies, and more.

Research Topics for College Students

These topics are ideal for college students. They focus on how communication processes can influence someone’s mental health and personality traits. Both of these are important since they can influence a student’s academic progress.

How does communication shape our identities?
How do we use it to build relationships?
What role does it play in influencing our emotions?
How is our thinking influenced by it?
In what ways do we use it to manage conflict?
How is our behavior influenced by it?
What factors influence the effectiveness of communication?
In what way is it impacted by technology?
What influences do cultural differences have on it?
How does it shape our physical and mental health?

Business-Focused Research Topics

Having effective business communication is necessary for any sort of commercial activity to improve its marketing value. Both business to business communication and interactions with the public have to get the right message across. Below are some potential areas to do with organizational communication and public relations.

The impact of new communication technologies.
The use of social media and external communication.
What effects does globalization have?
How organizational communication is used in virtual teams.
The impact that intercultural communication has.
The way humor is used.
What are the effects of gender?
How we use non-verbal communication.
The effect that technology has on corporate communication etiquette.
The way we use business communication in crisis situations.

Social Media Research Topics

The focus of these topics is on social media, and it affects the way we communicate with one another. Using social media and being exposed to social media marketing can both have significant effects on practical communication skills. These topics focus on the way modern digital platforms influence our interactions.

The effect of social media on communication practices and patterns.
How social media changes relationship development.
What influence does social media have on how people interact with each other?
The effect of social media on the way people share information.
How social media impacts the way people interact with businesses.
The effect of social media on the way people interact with governments through proper communication channels.
What consequences does social media have on online interactions?
The effect that social media has on the way people interact with each other offline.
Social media’s influence on the way people interact with each other in different cultures.
What effects does social media have on the way people interact with each other in different age groups?

Mass Communication Research Topics

Mass communication is when you share information with a large number of people at the same time. Topics to do with mass communication are very relevant, thanks to the internet, social media platforms, and other kinds of mass media. The purpose of mass media is simply to inform loads of people about something as quickly and conveniently as possible.

What effect do social media platforms have on mass communication?
How does new technology affect it?
The impact that advertising has on it.
How news media influences it.
Ways in which propaganda impacts it.
The influence that public relations have on it.
How it’s impacted by digital media and print media.
Globalization’s impact on it.
How new forms of media affect it.
The ways it’s influenced by social networking.

Interpersonal Communication Research Topics

This is a broad term that refers to the exchanging of information between people. It’s when you use effective communication skills to share thoughts, ideas, and facts with at least one other person. The topics in this section look at some of the latest interpersonal communication trends.

The effect of technology on interpersonal communication.
The effect of culture on it.
How gender influences it.
The effect of age on it.
How someone’s interaction style may impact it.
The way context may influence it.
How relationships can influence it.
How it can be influenced by social apprehension.
The effect of social competence on it.
How it’s impacted by satisfaction.

Intercultural Communication Research Topics

This is when people from different cultures exchange information. Things like different languages, traditions, and even artifacts affect intercultural communication. The topics below look at intercultural communication and how culture shapes the many ways we interact with one another.

How culture influences the ways we interact with one another.
The impact of intercultural communication styles on relationships.
How culture impacts our perceptions of interaction.
The effect that interaction has on business relationships.
How culture influences the way we interpret nonverbal communication.
The impact of culture on our way of interpreting speech.
How culture influences our information processing.
The way culture impacts our process of making decision.
The impact of culture on how we solve problems.
How culture influences our interactions with others.

Virtual Communication Research Topics

Are virtual communication skills essential? You have to be just as proficient at virtual dialogue as you are at spoken words. Mastering interactive online communication is key for anyone who wants to succeed, and the topics below delve into this further.

The impact on the development of personal relationships.
The use of virtual dialogue in the business world.
How it influences the way we think and learn.
The benefits of virtual communication for people with social anxiety.
The way it’s used in education.
How it impacts our mental health.
Ways in which it influences family relationships.
How it’s used in the workplace.
The effect it has on relationships.
The advantages and disadvantages of virtual communication.

Health-Related Research Topics

It’s essential to have effective communication strategies in any sort of healthcare setting. Having interpersonal communication competence is vital so that practitioners can speak with patients clearly and effectively. The topics below look at how internal and external communication in the healthcare industry affects and is affected by different factors.

The effectiveness of health communication campaigns in changing health behaviors.
The impact of social media on interactions in the health industry.
How humor is used in it.
How storytelling is used in it.
What effects it has on reducing health disparities.
What effects it has on increasing health literacy.
How new media technologies are used in it.
How it influences public health outcomes.
The role it plays in health education.
The impact it has on patient satisfaction.

Interesting Communication Research Topics

This last batch of topics looks at how both spoken words and non-verbal communication affect different things. Some of the topics are about how we interact with one another in different areas of life.

The impact of new communication technology on social interactions.
The way it is used in the workplace.
How we use it in education.
Ways in which it is used in marketing.
How people use it in healthcare.
The way it affects personal relationships.
The effects it has on organizational cultures.
How it impacts individual productivity.
Its effects on consumer behavior.
The influences it has on the environment.
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Coming up with a Thesis Statement

Once you have come up with a potential research topic, you should start writing. Your first step is to write an effective thesis statement .

Your thesis statement is the argument or main point you want to make about your topic. It’s a summary of what your paper is going to be about. The purpose of it is to show the reader what you will be discussing and invite them to read your work.

Once you have your thesis statement, start writing your paper. Make sure to include evidence from scholarly sources to support your work.

Topic Selection and Writing Tips

How to create strong questions for your paper.

This question doesn’t have a single answer, as the best way to create strong questions for your paper will vary depending on the specific research project and its goals.

However, some tips on how to create strong questions include:

Start by thinking about the specific goals of your research project. What are you trying to learn or understand?
Draft a few potential research questions that can help you answer your goals. Be sure to make them as specific as possible.
Test your research questions by asking them to others to see if they are clear and understandable. Are they interesting to people outside of your field of study?
Revise and refine your research questions as needed. Be sure to keep them concise and easy to understand.

How to Find the Right Research Topics?

When writing a communication research paper, first, you should decide what topic you want to learn more about.

Do the effects of social media and mass media on communication interest you?
What about the role of communication in a competitive global business environment?
What is the impact of new technology on the ways we exchange information?
Whether effective communication is necessary to ensure credible reporting?
How do improved relations make broadcasting media laws effective?

Once you have a general topic in mind, you can begin to narrow it down by focusing on a specific aspect of this field that interests you.

For example, if you are interested in the communication importance in a business market, you might want to focus on the impact of effective business interactions on employee productivity or customer satisfaction.

Alternatively, you could look at how private media ownership is affecting mass media, bringing journalism ethics into the discussion, and how journalists are ensuring credible reporting.

What Makes a Research Paper Topic Strong?

There is no one answer to this question, as it depends on the individual and the specific research goals. However, some factors that could make a research topic strong include its relevance to current events or real-world issues, its potential to generate new and innovative ideas, and its ability to generate interesting and valuable research findings.

Additionally, a strong topic should be interesting and engaging to read and write about, and it should be something that the researcher can be passionate about.

Tips for Structuring and Writing Your Paper

When writing communication research papers, it is important to structure your argument in a manner that’s clear and concise. Your paper should have a clear research paper introduction , body, and conclusion. Within the body of your paper, there should be a strong thesis statement, evidence that supports your argument, and a conclusion summarizing your argument.

Additionally, throughout the research paper writing process, it is significant to use clear and concise language. Use communication tips to help you put your own points across more effectively.

Deciding what to focus your research paper doesn’t have to be daunting. There are a huge number of research topics available. Finding the right one is easy.

First, think about the ideas that interest you the most. Which part of communication studies are you most passionate about? Is it media ethics, mass media, or something else?

When you’ve settled on one of the research topic ideas , start the research paper writing process. Find key sources such as books and academic articles. Think about what needs addressing in your research paper.

Now, it’s time for you to produce an excellent communication research paper.

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Media Research Paper Topics

Three main concepts of media inform communication research. The first is Harold D. Lasswell’s paradigm – “who says what, in which channel, to whom, with what effect” – which approaches media as neutral conduits of information. The second conception is the mathematical theory of communication by Claude Shannon that emphasizes technical aspects of communication systems. The third concept represents humanistic perspectives on media as cultural carriers of meaning. In this last respect, Roman Jakobson has made an important distinction between channels or contacts (concrete entities such as books, newspapers, or the internet) and codes (forms of expression such as speech, writing, music, or images).

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Much media and communication research is characterized by efforts at integrating these concepts theoretically as well as analytically. Studies commonly identify three aspects of any medium: Media are physical materials in a particular social shape that enable communication. Such materials are the vehicles of modalities – language, music, moving images, etc. Finally, media are institutions through which individuals and collectives can reflect upon themselves and the rest of society.

Digital media have stimulated renewed interest in the relationship between technologically mediated communication and face-to-face communication, and in the reshaping – remediation (Bolter & Grusin 1999) – of older media. One may distinguish between media of three degrees (Jensen 2010). Media of the first degree are humans – biologically based and culturally shaped resources of communication. Media of the second degree are mass media – from the printing press to television. Media of the third degree are digital media that recombine all previous media on single platforms.

Media Economics Research Paper Topics

Media economics is the study of economic theories and concepts applied to the media industries. Media economics is diverse and includes such topics as policy and ownership, market concentration, performance of firms, and political economy of the media. Media research paper topics related to media economics include:

Antitrust Regulation
Audience Commodity
Circulation
Commercialization of the Media
Commodification of the Media
Competition in Media Systems
Concentration in Media Systems
Consolidation of Media Markets
Consumers in Media Markets
Cost and Revenue Structures in the Media
Cross-Media Marketing
Distribution
Diversification of Media Markets
Economics of Advertising
Economies of Scale in Media Markets
Globalization of the Media
Labor in the Media
Labor Unions in the Media
Markets of the Media
Media Conglomerates
Media Corporations, Forms of
Media Management
Media Marketing
Ownership in the Media
Political Economy of the Media
Privatization of the Media
Public Goods

The Development of Media Economics

The origins of media economics began with the study of economics. The classical school of economics centered on the interplay of economic forces, operation of markets, and the cost of production. The classical school would later be challenged by ‘marginalist’ economics and Marxism. The marginalists introduced demand and supply, and consumer utility. Marxism identified labor as the source of production. Marxism rejected the capitalist system and the exploitation of the working class.

By the beginning of the twentieth century, neoclassical economics was introduced, differed by its use of analytical tools and mathematics to examine market behavior and price. Later the development of macroeconomics shifted the focus to aggregate economics, encompassing the entire range of market activity. Economic theories are constantly changing and evolving. By the 1970s new approaches included monetarist theories, which re-emphasized growth in the money supply; and rational expectations, which argues that the market’s ability to anticipate government policy actions limits their effectiveness.

As the study of economics evolved, scholars began to investigate different markets and industries. Media economics emerged during the 1950s. The media industries featured all of the elements necessary for studying the economic process. Content providers represented suppliers, with consumers and advertisers forming the demand side of the market. Regulatory agencies (e.g., Federal Communications Commission (FCC)) in the US, the Federal Trade Commission, and other entities) affected macroeconomic market conditions, while the relationship among suppliers in various industries created microeconomic market conditions.

Concentration of ownership emerged as a critical topic as it impacts both regulatory and social policy. Other studies examined media competition, consumer expenditures, barriers to entry for new firms, advertiser/ownership demand, and consumer utility.

Theoretical Dimensions and Methods

Media economics utilizes many theoretical approaches: microeconomic theories, macroeconomic theories, and political economy of the media. Microeconomic studies center on specific industry and market conditions. Macroeconomic studies take a broader focus, examining such topics as labor, capital markets, and gross domestic product. Political economy emerged as a critical response to positivist approaches.

The industrial organization (IO) model offers a systematic means of analyzing a market. The model consists of market structure, conduct, and performance. The model is also called the SCP model. The model posits that if the structure of a market is known, it helps explain the likely conduct and performance among firms. Each area can be further analyzed by considering specific variables within each part of the SCP model. Critics contend that the IO model does not capture the nuances associated with new technologies. However, the model remains a key theory in microeconomics.

The theory of the firm examines the most common types of market structure: monopoly, oligopoly, monopolistic competition, and perfect competition. Defining market structure is complicated due to consolidation across the media industries. Media concentration is examined in one of two ways. Researchers gather data on firm/ industry revenues to measure concentration by applying tools such as concentration ratios. Another method tracks concentration of ownership among the media industries. Research has shown there are a limited number of firms which control media markets. Globalization has contributed to media concentration. Competition studies draw upon niche theory, which originated in the field of biology. These studies consider competition within an industry or across industries. Indices are used to measure the breadth, overlap, and superiority of one competitor over another. Finally, macroeconomic analysis in media economics includes policy and regulatory analysis, labor and employment trends, and advertising revenues and expenditures at the national level.

Media economics embraces different methods. Many include trend studies, financial analysis, econometrics, and case studies. Trend studies are used to compare data over time for topics such as concentration and performance. Financial analysis utilizes different types of financial statements and ratios to measure performance of firms and industries. Econometric analysis uses statistical models to address its research questions. Case studies embrace different methodologies as well as data. Case studies in media economics research tend to be very targeted examinations.

Critics of media economics research contend research is too descriptive in nature, and that methodological approaches are limited. There are also concerns researchers would study only major companies, and not pay sufficient attention to new media enterprises.

Future Directions for the Study of Media Economics

There are a number of steps researchers need to address to further develop media economics. In terms of research, media economics must address how to define a media market given the convergence and consolidation across the media industries. Most media companies are now multimedia enterprises, generating content across a variety of platforms.

In addition to refining key concepts, media economics research must also expand into new arenas. Among the areas where new understanding and investigation are required are social media, and mobile markets. Media economics scholars should consider new inquiries that draw upon multiple methods of investigation. The interplay of regulation, technology, and social policy presents new opportunities for scholars to generate new theories. Scholars need to examine variables that describe evolving market structures. Improvements in methodological tools are needed to complement expansion in research and theory. New measures are needed to assess within-industry concentration and competition.

Media economics helps to understand the activities and functions of media companies as economic institutions. Media economics research continues to evolve as it analyzes and evaluates the complex and changing world in which the media industries operate.

References:

Albarran, A. B. (2010a). The media economy. London: Routledge.
Albarran, A. B. (2010b). The transformation of the media and communication industries. Pamplona: EUNSA.
Albarran, A. B., Chan-Olmsted, S. M., & Wirth, M. O. (2006). Handbook of media management and economics. Mahwah, NJ: Lawrence Erlbaum.
Croteau, D. & Hoynes, W. (2006). The business of media: Corporate media and the public interest, 2nd edn. Thousand Oaks, CA: Pine Forge.
Dimmick, J. W. (2003). Media competition and coexistence: The theory of the niche. Mahwah, NJ: Lawrence Erlbaum.
Gershon, R. A. (2013). Telecommunications and business strategy, 2nd edn. London: Routledge.
Napoli, P. M. (2003). Audience economics. New York: Columbia University Press.
Noam, E. M. (2009). Media ownership and concentration in America. Oxford: Oxford University Press.
Picard, R. G. (2011). The economics and financing of media firms, 2nd edn. New York: Fordham University Press.

Media Effects Research Paper Topics

Mass media can produce a broad spectrum of effects – on knowledge, attitudes, emotions, social behavior, reputation of people covered by the media, etc. Effects may be the consequences of media use, but also a result of interactions with people who have used the media. Explanations are usually based on two types of theories. Learning-theory approaches address the correct reproduction of information. Therefore, divergences between beliefs and information provided by media are considered learning deficits that may also be interpreted as a lack of media effects. Cognitive-theory approaches address the processing of information triggered by media reports. Beliefs and opinions are not regarded as copies of media presentation but indicate the type of information processing. Media research paper topics related to media effects include:

Agenda-Setting Effects
Albert Bandura
Appraisal Theory
Carl I. Hovland
Catharsis Theory
Cognitive Availability
Credibility Effects
Cumulative Media Effects
Desensitization
Diffusion of Information and Innovation
Direct and Indirect Media Effects
Effects of Entertainment
Effects of Exemplification and Exemplars
Effects of Nonverbal Signals
Effects of Sex and Pornography as Media Content
Effects of Violence as Media Content
Elaborated Models of Media Effects
Elisabeth Noelle-Neumann
Emotional Arousal Theory
Excitation Transfer Theory
Fear Induction through Media Content
Framing Effects
Frustration Aggression Theory
George Gerbner
History of Media Effects
Intercultural Media Effects
Knowledge Gap Effects
Latitude of Acceptance
Leon Festinger
Linear and Nonlinear Models of Causal Analysis
Mainstreaming
Media Effects Duration
Media Effects on Attitudes, Values, and Beliefs
Media Effects on Emotions
Media Effects on Public Opinion
Media Effects on Social Behavior
Media Effects on Social Capital
Media System Dependency Theory
Mediating Factors
Mediatization of Society
Observational Learning
Opinion Leader
Order of Presentation
Physical Effects of Media Content
Priming Theory
Reciprocal Effects
Schemas and Media Effects
Secondary Victimization
Sleeper Effect
Social Judgment Theory
Steven H. Chaffee
Stimulus–Response Model
Strength of Media Effects
Structure of Message Effects
Trap Effect
Two-Step Flow of Communication

Effects on Reality Perception

Media coverage of current affairs has an influence on the public’s assessment of the significance of social problems and the urgency for solving those problems. Comparison of all issues on the media’s agenda with the population’s agenda over a short period of time, as well as comparison of the development of media coverage on single issues with the development of the population’s beliefs over a longer period of time, may indicate media effects.

The media – and above all TV – are also an important factor in cultural and political socialization. Through both information and entertainment TV conveys ideas of the state of society in which people live. The more frequently and intensely people watch TV, the stronger the influence of its presentation of reality.

Individuals generally have good judgment concerning the relative frequency of causes of death, but they typically overestimate the occurrence of rare fatalities and underestimate the occurrence of frequent causes of death. The concept of availability heuristic explains how this is related to media coverage.

Effects on Social Perception

People tend to overestimate negative media effects (perceptual hypothesis) on other people and take action (behavioral hypothesis) to prevent these negative effects. In addition, a general correlation between presumed media effects and behavior is assumed. The perceptional hypothesis has been often tested and confirmed. The behavioral hypothesis has seldom been tested and if so, subjects have been uninvolved bystanders instead of decision makers who are protagonists of media messages (Sun et al. 2009).

As ‘social beings’ people depend on the society of others. Therefore, they constantly monitor their environment in order to avoid social isolation. They draw on their interactions with other people and personal observation as well as media presentations. Each of these resources can incidentally stimulate correct or incorrect ideas about the distribution of opinions. People who consider themselves in the minority tend to withhold their opinions in public. In the process, the presumed majority opinion is artificially inflated, which in turn increases the pressure on the actual or alleged minority.

Cognitive and Emotional Effects

Citizen assessments about politicians and voting intentions are based in part on beliefs about politicians’ competence. Repeated coverage of issues sensitizes recipients to some issues and makes solutions to the issues seem especially urgent. Thus, the presumed ability of politicians to deal with the issues becomes more significant, contributing to a positive or negative image of them. Accordingly priming effects are based on agenda-setting effects.

Framing theory is based on the assumption that media recipients do not take up individual pieces of information independently of one another and derive meaning from them, but interpret them consistently according to a predetermined frame (or schema). Frame-induced information processing can be controlled by media reports that present events from a certain perspective (Entman 1991).

In the 1940s it was already known that there was a positive correlation between education and the use of information presented by the media. As consequence, in the course of time existing differences in the distribution of information can increase.

Descriptions of events trigger predictable emotional reactions. If the damage is attributed to uncontrollable natural forces, the event evokes sadness; if it is attributed to a person acting in a controlled way, it evokes anger. The extent of reactions is enforced or diminished by the interaction of emotions and cognitions. Appraisal theory combines elements of attribution theory and emotional arousal theory (Nerb & Spada 2001).

Axioms of Media-Effects Research

Most studies in the effects of mass media are based on three, mostly unspoken, axioms. The first is ‘events happen, media cover.’ According to this axiom, current events on which the media report happen independently of the media. This is doubtful because a number of events on which the media report are the result of previous coverage. Some events would happen without media coverage, but their character is modified by media coverage (mediated events). Some events happen only in order to generate media coverage (staged or pseudoevents).

The second assumption is ‘no effect without change.’ The axiom holds true only under two conditions. First, if the media did not support the existing beliefs, opinions, and behaviors of its audience, these characteristics and attributes would still exist. Second, beliefs, opinions, and behaviors have developed independently from previous media use. There is evidence that the mass media have at least partly established the information and opinions which are already held and used to interpret news on current events.

The third axiom is: ‘no effect without contact.’ This axiom is only acceptable if at least one of two conditions is fulfilled: first, existing attitudes largely prevent the reception of dissonant information; second, dissonant information will be reinterpreted according to existing attitudes. As far as conveyors or opinion leaders pass on information and opinion from the mass media unchanged, their effects have to be attributed to the media. Therefore, opinion leaders and other interlocutors do not necessarily restrain the influence of media reports, but rather extend them to those who lack direct contact with media coverage.

Bennett, W. L. & Iyengar, S. (2008). A new era of minimal effects? The changing foundations of political communication. Journal of Communication, 58, 707–731.
Bryant, J. & Zillmann, D. (2002). Media effects: Advances in theory and research, 2nd edn. Mahwah, NJ: Lawrence Erlbaum.
Entman, R. M. (1991). Framing U.S. coverage of international news: Contrasts in narratives of the KAL and Iran air incidents. Journal of Communication, 41(2), 6–27.
Nerb, J. & Spada, H. (2001). Evaluation of environmental problems: A coherence model of cognition and emotion. Cognition & Emotion, 15(4) 521–551.
Perloff, R. M. (2003). The dynamics of persuasion: Communication and attitudes in the twenty-first century, 2nd edn. Mahwah, NJ: Lawrence Erlbaum.
Sun, Y., Pan, Z., & Shen, L. (2009). Understanding the third-person perception: Evidence from a metaanalysis. Journal of Communication, 58, 280–300.

Media History Research Paper Topics

Media history as a concept in its own right possesses a relatively recent lineage. In the early decades of the twentieth century, when references to ‘the media’ – newspapers, magazines, cinema, radio, and the like – were entering popular parlance, university academics tended to be rather skeptical about whether these institutions were important enough to warrant scholarly attention. Traditional historians, in particular, were inclined to be dismissive. Matters would gradually improve over the course of the century, but even today, media history continues to occupy a contested terrain between the principal disciplines informing its development, namely media studies (broadly inclusive of communication, cultural, and journalism studies) and history. Media research paper topics related to media history include:

Academy Awards
Antecedents of Newspaper
Cable Television
Civil Rights Movement and the Media
Coffee Houses as Public Sphere
Collective Memory and the Media
Electronic Mail
Federal Communications Commission (FCC)
Fleet Street
Fourth Estate
Freedom of Communication
Historic Key Events and the Media
History of Advertising
History of Censorship
History of Cinematography
History of Citizen Journalism
History of Digital Media
History of Documentary Film
History of Elections and Media
History of Magazine
History of News Agencies
History of News Magazine
History of Newspaper
History of Postal Service
History of Printing
History of Public Broadcasting
History of Sports and the Media
History of Telegraph
History of Violence and the Media
Illustrated Newspapers
Literary Journalism
Music Videos
Newscast, 24-Hour
Nineteenth-Century Journalism
Paperback Fiction
Penny Press
Propaganda in World War II
Radical Media
Radio Networks
Radio Technology
Satellite Television
Social History of Radio
Social History of Television
Television Networks
Television Technology
Underground Press
Virtual Reality
Watergate Scandal
Women’s Movement and the Media

Early conceptions of media history frequently accorded the commercial press a central role in promoting social change, one especially worthy of close scrutiny. These days much of this research tends to be criticized for being celebratory, however, even romanticizing the press as the pre-eminent catalyst for advancing the cause of freedom in the face of fierce government opposition. In order to overcome the limitations of this ‘Whig interpretation,’ as it has been described, media historians have begun to diversify their sources and methods. For some this has entailed looking beyond the views of the powerful and privileged so as to recover and interpret the experiences of those typically marginalized – on the basis of class, gender, ethnicity or sexuality – where the making of media history is concerned.

Serious reservations have been expressed by some historians about the very legitimacy of media history as a proper academic subject when it encompasses ostensibly trivial, ephemeral media items (advertisements, comics, graffiti, soap operas, paperback fiction, music videos, computer games, and the like) within its purview. Others have challenged this perspective, insisting that such value judgments be avoided so as to engage with the whole spectrum of emergent media in all of their complexity.

Defining Media History

Depending on how one chooses to define ‘the media,’ a case can be made that media history properly begins in the earliest days of human social life and communication. For researchers interested in the emergence of media in oral or pre-literate communities thousands of years ago, for example, the insights of archaeologists and anthropologists have proven invaluable. The advent of reading and writing is of particular significance, enabling the dissemination of news or information at a distance, and thereby helping to sustain a shared sense of social order. Studies have examined the emergence and use of various media facilitating communication, ranging from pictographs written on clay tablets, to papyrus, paper, and eventually the movable type of the printing press (Briggs and Burke 2010).

For many media historians, it is the connection between emergent media of communication and the creation of democratic society that is particularly fascinating. In this context, Anderson’s (1983) analysis of the rise of print as commodity in western Europe illuminates the emergence of nationality – “the personal and cultural feeling of belonging to a nation” – toward the end of the eighteenth century. He singles out for attention in this regard the fictional novel and the newspaper, arguing that the corresponding print languages helped to engender national consciousness in important ways.

Complementing this line of inquiry into how print enriched the ability of people to relate to themselves and to others in new ways have been efforts to understand how these media shaped the formation of public opinion. Here researchers have found the notion of a public sphere, as theorized by Jürgen Habermas (1989), to be useful, especially when investigating how spaces for public discussion and debate were initiated and sustained. Habermas identifies a range of institutions facilitating this process, with special attention devoted to coffee houses and the newspaper press (Mulhmann 2008).

Related studies have elucidated the ways in which various media forms and practices helped to give shape to new kinds of public sociability. Such studies include examinations of advertising, art, music, street literature, exhibitions in museums and galleries, as well as reading and language societies, lending libraries, and the postal system, among other concerns. Historiographies continue to rehearse contrary views on the extent to which the normative ideals of a public sphere have been realized in actual terms, a debate that continues to percolate. Nevertheless, there is general agreement that a consideration of the relative freedoms espoused by these ideals throw into sharp relief many of the factors that have acted to constrain public discussion over time.

Researching Media History

For media historians, the rationale for their craft is often expressed as a commitment to interdisciplinarity so as to situate the evolution of media forms, practices, institutions, and audiences within broader processes of societal change. Compounding this challenge, however, is the recognition that media processes can be ephemeral, and thereby elusive in conceptual and methodological terms. Often their very normality, that is, the extent to which they are simply taken for granted as a part of everyday life, means efforts to de-normalize them require considerable effort.

Media historians, it follows, must strive to be sufficiently self-reflexive about their chosen strategies when gathering source material and interpreting evidence, especially where questions related to ‘effects’ or causation are being addressed. Pertinent in this regard is the status of electronic media, for example, which may pose particular problems for the historian seeking to establish relations of significance. Not only are the actual texts under scrutiny – e.g., an early radio play or television broadcast – unlikely to be amenable to more traditional, print-based methods, but issues with regard to such logistical considerations as access, physical artifacts (microphones, receiver sets, and the like), and format-compatibility (changes in formats can make playback difficult) may surface.

The advent of digital technologies is already engendering similar types of issues for media historians. Scholarship increasingly entails finding alternative ways to manage, interpret, and preserve the extensive array of materials available across different storage systems. The sheer volume and range of these materials, coupled with continuing innovation in hardware and software (the obsolescence of technology rendering some types of data difficult to retrieve), can make for challenging decisions about how to maintain libraries, archives, databases, and other repositories of information. New questions are being posed in this regard by electronic records, including items such as electronic mail, voicemail messages, word-processing documents, Internet websites, message boards, blogs, Facebook accounts, Tweets and the like, all of which are highly perishable.

Precisely how media history research will evolve invites thoughtful consideration. Current efforts to build on the foundations set down by the press histories of the nineteenth century are making progress in enriching these traditions, while also pursuing new directions that recast familiar assumptions – sometimes in unexpected ways. The types of criticisms of ‘standard’ media history identified by Carey, namely that its arguments were based on “nothing more than speculation, conjecture, anecdotal evidence, and ideological ax grinding” (and where conclusions were not “theoretically or empirically grounded; none was supported by systematic research”), no longer aptly characterize the field (1996, 15–16). Indeed, it is reasonable to suggest that there is every indication media history will continue to develop in ever more methodologically rigorous – and intellectually exciting – directions.

Anderson, B. (1983). Imagined communities. London: Verso.
Briggs, A. & Burke, P. (2010). A social history of the media, 3rd edn, Cambridge: Polity.
Carey, J. W. (1996). The Chicago School and the history of mass communication research. Repr. in James Carey: A critical reader (eds. E. S. Munson & C. A. Warren). Minneapolis, MN: University of Minnesota Press, pp. 14–33.
Habermas, J. (1989). The structural transformation of the public sphere. Cambridge: MIT Press.
Mulhmann, G. (2008). A political history of journalism. Cambridge: Polity.

Media and Perceptions of Reality Research Paper Topics

Perceptions of reality, or social reality, can be conceptualized as an individual’s conception of the world (Hawkins & Pingree 1982). What intrigues many social scientists is the exploration of the specifics of these perceptions and the ways in which they are developed. Social perception has been considered from both individual- and social-level perspectives.

The individual-level conception of social reality – or, as McLeod and Chaffee (1972) refer to it, social reality – suggests that others exist in one’s mind as imaginations, and it is only in these imaginations that others have an effect on the individual. The perspective of social reality defines the social system as the unit of analysis. These scholars focus on understanding commonly held perceptions shared in society. They often base their exploration on individuals’ perceptions of what others think, or whether an individual believes that an opinion or attitude is shared by others. Because the media, in particular, provide individuals with indirect representations of reality, communication scholars have been particularly interested in how individuals develop cognitions of social reality based upon their use of and attention to the media. Media research paper topics related to perceptions of reality include:

Behavioral Norms Perception through the Media
Body Images in the Media Climate of Opinion
Computer Games and Reality Perception
Cultivation Effects
Disowning Projection
Entertainment Content and Reality Perception
Extra-Media Data
False Consensus
False Uniqueness
Hostile Media Phenomenon
Media and Perceptions of Reality
Media Campaigns and Perceptions of Reality
Media Content and Social Networks
Media Content in Interpersonal Communication
Media Messages and Family Communication
Perceived Realism as a Decision Process
Perceived Reality as a Communication Process
Perceived Reality as a Social Process
Perceived Reality Meta-Analyses
Pluralistic Ignorance
Pluralistic Ignorance and Ideological Biases
Social Perception
Social Perception and Impersonal Impact
Social Perception and Unrealistic Optimism
Socialization by the Media
Spiral of Silence
Stereotyping and the Media
Third-Person Effects
Video Malaise

General Perception Effects

Several phenomena describing perceptions (and misperceptions) of social reality have been outlined in the literature. The term pluralistic ignorance is often used as an umbrella to describe all misperceptions of others’ opinions. Research in this area is primarily concerned with the factors that lead to individuals being more or less accurate about reality, focusing on the discrepancy between individual perceptions and actual reality.

Consensus occurs when homogeneous opinions exist across a group of individuals. Some research has suggested that an overestimate of consensus occurs when individuals perceive greater consensus on their own opinion than exists in reality. In this way, overestimation of consensus is ‘absolute’ because it is objectively false. The concept of false consensus describes the tendency to see one’s own behaviors and opinions as normal and those of others as deviant or inappropriate, which results in exaggerating the prominence of one’s own opinions.

Social projection is generally defined as the psychological phenomenon that drives several other inaccurate perceptions, including the silent majority or false idiosyncrasy effect, which occurs when some individuals support a position on an issue vocally and prominently, while those opposed to the issue – even if they are in the majority – remain silent. The disowning projection refers to the tendency toward attributing selfish motives, evil intent, or ignorance to others and denying these characteristics of oneself. The looking-glass perception occurs when people see others as holding the same view as they themselves hold.

Media-Specific Perception Effects

Another group of theories focuses on individuals’ perceptions about media content or its influence on others. The third-person effect predicts that individuals exposed to a persuasive message will perceive greater effects on others than on themselves (Davison 1981). Impersonal influence describes the influence derived from anonymous others’ attitudes, experiences, and beliefs. From this perspective, media do not need to be universally consonant or even personally persuasive in order to impact individuals’ perceptions of media influence (Mutz 1998).

The hostile media phenomenon suggests that partisans see news media coverage of controversial events as portraying a biased slant, even in news coverage that most nonpartisans label as unbiased (Vallone et al. 1985). An underlying assumption of this phenomenon is that media coverage is essentially unbiased. The persuasive press inference hypothesis draws from the hostile media phenomenon and third-person effect and places the effects into one process, i.e., people overestimate the impact of news coverage on public opinion and because of this misperception, estimates of public opinion are inaccurate (Gunther 1998).

Causal Mechanisms for Social-Reality Perceptions and Misperceptions

Some research on perceptions of social reality has emphasized mass media as the primary causal mechanism explaining perceptions of social reality. Because few people have direct personal experience with politics, mediated information has the ability to influence individuals’ perceptions of social reality at the collective level. That is, media enhance the salience of social-level judgments, in addition to influencing perceptions of public opinion.

First, spiral of silence theory suggests that because the climate of opinion is always vacillating, individuals are “scanning” their social environment for cues of what constitutes majority and minority opinion (Noelle-Neumann 1993). The media are one such source, but often present biased viewpoints. As a result of this individuals perceive a majority perspective, and this perception either promotes or prevents them from speaking out (see Schulz and Roessler 2012).

Second, cultivation implies that, over time, people are influenced by the content on television so that their perceptions of reality come to reflect those presented on television. This theory also purports that media content displays distorted estimates of social reality, e.g., the rates of crime and violence which in turn lead to the overestimation of personal risks (Shrum & Bischak 2001).

Effects of social reality perceptions can also be attributed to other causal mechanisms in three broader categories: individual, individual–other, and social explanations.

Individual explanations include cognitions and motivations. One possible mechanism in this category of cognitive explanations is the accessibility bias, or the tendency to derive estimates of others’ views based upon that information that is most accessible in one’s memory. The third-person effect also is explained by cognitive ‘errors.’ The actor– observer attributional error occurs when individuals underestimate the extent to which others account for situational factors, and overestimate their own attention to these factors. Motivational explanations can also be applied to those theories that claim media as the primary causal mechanism. For instance, Noelle-Neumann cites fear of isolation, or a motivation not to be in the minority, as a driving force behind the spiral of silence.

Social harmony and public expression mechanisms belong in the category of individual–other explanations. Because conflict is not palatable to many people, there may exist motivations to see others’ positions on issues as more like their own in order to avoid argument or dissonance (social harmony). Misperceptions of social reality at the individual–other level also can arise from either intentional or unintentional misrepresentation of one’s opinions in public. The differential interpretation hypothesis describes a conscious decision to publicly misrepresent one’s opinion, while the differential encoding hypothesis suggests that some individuals suffer from an “illusion of transparency,” mistakenly believing that their own and others’ opinions are accurately expressed publicly (Prentice and Miller 1993).

The social explanations are based upon what McLeod and Chaffee (1972) referred to as social reality, wherein a context or situation serves as the causal mechanism underlying perceptions of social reality. For instance, if an issue is particularly divisive, individuals are prone to the false consensus effect because they see one side as more similar to themselves and the other side as deviant or uncommon.

Davison, W. P. (1981). The third-person effect in communication. Public Opinion Quarterly, 47, 1–15.
Eveland, W. P., Jr. (2002). The impact of news and entertainment media on perceptions of social reality. In J. P. Dillard & M. Pfau (eds.), The persuasion handbook: Developments in theory and practice. Thousand Oaks, CA: Sage, pp. 691–727.
Glynn, C. J., Ostman, R. E., & McDonald, D. G. (1995). Opinions, perception, and social reality. In T. L. Glasser & C. T. Salmon (eds.), Public opinion and the communication of consent. New York: Guilford, pp. 249–277.
Gunther, A. C. (1998). The persuasive press inference: Effects of mass media on perceived public opinion. Communication Research, 25(5), 486–504.
Hawkins, R. P. & Pingree, S. (1982). Television’s influence on social reality. In L. B. D. Pearl & J. Lazar (eds.), Television and behavior: Ten years of scientific progress and implications for the eighties. Washington, DC: US Government Printing Office, pp. 224–247.
McLeod, J. M. & Chaffee, S. R. (1972). The construction of social reality. In J. T. Tedeschi (ed.), The social influence processes. Chicago, IL: Aldine-Atherton, pp. 50–99.
Mutz, D. C. (1998). Impersonal influence: How perceptions of mass collectives affect political attitudes. Cambridge: Cambridge University Press.
Noelle-Neumann, E. (1993). The spiral of silence: Public opinion, our social skin. Chicago, IL: University of Chicago Press.
Prentice, D. A. & Miller, D. T. (1993). Pluralistic ignorance and alcohol use on campus: Some consequences of misperceiving the social norm. Journal of Personality and Social Psychology, 64(2), 243–256.
Schulz, A. & Roessler, P. (2012). The spiral of silence and the Internet: Selection of online content and the perception of the public opinion climate in computer- mediated communication environments. International Journal of Public Opinion Research, 24(3), 346–367.
Shrum, L. J. & Bischak, V. D. (2001). Mainstreaming, resonance, and impersonal impact: Testing moderators of the cultivation effect for estimates of crime risk. Human Communication Research, 27(2), 187–215.
Vallone, R. P., Ross, L., & Lepper, M. R. (1985). The hostile media phenomenon: Biased perceptions and perceptions of media bias in coverage of the Beirut massacre. Journal of Personality and Social Psychology, 49(3), 577–585.

Media Production and Content Research Paper Topics

Research in the sub-field of media production and content seeks to describe and explain the symbolic world of the media with reference to a variety of contributing societal, institutional, organizational, and normative factors. It draws boundaries around a large and diverse body of research efforts, predominantly social science, but also including more interpretive cultural analysis. Media research paper topics related to media production and content include:

Accountability of the Media
Accountability of the News
Bias in the News
Commercialization Impact on Media Content
Conflict as Media Content
Consonance of Media Content
Construction of Reality through the News
Credibility of Content
Crime Reporting
Endorsement
Ethics of Media Content
Fairness Doctrine
Fictional Media Content
Framing of the News
Infotainment
Instrumental Actualization
Internet News
Media Performance
Morality and Taste in Media Content
Narrative News Story
News Factors
News Production and Technology
News Values
Objectivity in Reporting
Quality of the News
Quality Press
Reality and Media Reality
Scandalization in the News
Sensationalism
Separation of News and Comments
Soap Operas
Sound Bites
Stereotypes
Synchronization of the News
Tabloid Press
Tabloidization
Truth and Media Content
Violence as Media Content

Scope of the Research Area

If much of the communication field has concerned itself with the effects of media, and the process by which they are produced, this more recently emerging area has treated the media map of the world itself as problematic, something to be understood and predicted through an awareness of underlying forces. These forces provide the context of ‘media production,’ which is examined for its systematic ties to ‘content’ – particularly news and information. Given the multitude of factors influencing the media, this conceptual framework has led the field of communication to devote the same sustained research to the creation, control, and shape of the mediated environment as it has to the effects on audiences of that environment. The objects of study in this area, however, have undergone profound changes, particularly with communication technology, making it more problematic to identify ‘the media,’ ‘the profession,’ and the site of ‘production.’

This research area is often broadly referred to as ‘media sociology’ (reviewed in Berkowitz 1997). Certainly, many of the participant observation ethnographies of newsrooms and other media are so labeled, particularly given their use of traditional sociological fieldwork methods (e.g., Tuchman 1978; Gans 1979). The technology of distributed online production makes identifying the ‘sites’ where news is produced more difficult now, but the ethnography approach continues to be used. The area also encompasses studies of individual media workers, and how their personal traits affect their decisions (e.g., Weaver & Wilnat 2012). Many media critics lodge the blame for press bias squarely with individual journalists, or find fault with the entertainment industry because of ‘out-of-touch Hollywood producers, but important explanations for these communication products lie in structural bias, beyond individual prejudice. Although media organizations – including those supported by the state – employ many creative professionals, the work of those individuals is routinized and structured to yield a predictable product. Even the ‘news’ must be controlled, anticipated, and packaged to allow the organization to manage its task effectively: in Tuchman’s (1978) phrase, “routinizing the unexpected.”

Beginning in the 1950s Warren Breed (1955) and David Manning White (1950) were among the first scholars to examine the influences on content directly, with their examinations of social control in the newsroom and the story selections of an editor, described as the news ‘gatekeeper’. Reese and Ballinger (2001) observed that the gatekeepers in these studies were deemed representatives of the larger culture, and news policies were assumed to help identify as news those events of interest to the community – rendering the production and control issues unthreatening to the public interest and, as a result, of less interest to researchers. Eventually, however, these questions returned to the fore.

The hierarchy of influences model describes the multiple levels of influences – individual, routines, organizational, extra-media (social institutional), and ideological (socio system) – that impinge on media simultaneously and suggests how influence at one level may interact with that at another (Shoemaker & Reese 2014). Within the realm of newsmaking, for example, the individual- level bias of particular journalists may affect their reporting, but journalists of a particular leaning often self-select an organization because of its pre-existing policies, history, and organizational culture (routines). The news organization and its employees, in turn, must function within other institutional relationships and ideological boundaries set by the larger society. Thus, the individual functions within a web of constraints.

The compelling point of departure for this subfield is the idea that media content provides a map of the world that differs from the way that world really is, making the research task one of explaining those discrepancies. Media representations can be tied to objects in the real world, but viewed another way media content is fundamentally a ‘construction,’ and, as such, can never find its analog in some external benchmark, a ‘mirror’ of reality. This perspective directs research to understanding the construction process. Journalists, for example, ‘see’ things because their ‘news net’ is set up to allow them to be seen.

Research Findings

Given the wide variation among media round the world, generalizations about production and content must be made with caution. Now that more comparative research has begun to emerge, it is easier to distinguish between those practices common across countries and those peculiar to one or the other. Certainly, changes in technology have had widespread cross-national effects, blurring craft distinctions in the convergence of media forms.

Although broad generalizations can be made, there are also important differences across the various media. These more organizational issues involve the technological imperatives, audience considerations, economic and other dictates, as well as the regulatory environment that they all face. Each medium, whether radio, television, newspapers, or magazines, has its own unique problems to solve in providing a product to a reader, viewer, or listener. The highest level of the hierarchy of influences model, the ideological or social system, considers how the media function within a society by virtue of there being a certain kind of system – which necessarily binds them to the prevailing social order usually associated with nation-states.

Research Methods

These considerations often require a more interpretive analysis, which considers how the media reinforce the definitions of the powerful and linked to media production practices that support them. A macro level of analysis directs attention to cross-national comparisons of media production, where important patterns can be found. Shoemaker and Cohen (2006) find that news has a number of common patterns across nations, even if these are filtered through specific national cultures.

Global changes in media ownership, new ways of carrying out gatekeeping across national boundaries, and emerging shared norms of professionalism all give greater emphasis to this perspective. So, under the continuing processes of globalization, this area of research faces the challenge of identifying the universal aspects of media and social representation, the enduring particularities of individual national contexts, and the increasing interactions between these levels.

Berkowitz, D. (1997). Social meanings of news. Thousand Oaks, CA: Sage.
Breed, W. (1955). Social control in the newsroom: A functional analysis. Social Forces, 33, 326–355.
Gans, H. (1979). Deciding what’s news. New York: Pantheon.
Reese, S. & Ballinger, J. (2001). The roots of a sociology of news: Remembering Mr Gates and social control in the newsroom. Journalism and Mass Communication Quarterly, 78(4), 641–658.
Shoemaker, P. & Cohen, A. (2006). News around the world. London: Routledge.
Shoemaker, P. & Reese, S. (2014). Mediating the message in the 21st Century: A media sociology perspective. London: Routledge.
Tuchman, G. (1978). Making news. New York: Free Press.
Weaver, D. & Wilnat, L. (2012). The global journalist in the 21st century. London: Routledge.
White, D. (1950). The “gatekeeper”: A case study in the selection of news. Journalism Quarterly, 27, 383–396.

Back to Communication Research Paper Topics .

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Journalism Research Topics: 120+ Ideas to Consider

Journalism is quite a broad industry that entails enumerating helpful information and showing it on different media channels, including television, social media, radio, and beyond.

For framing an outstanding research paper, your topic must enable your audience to focus on the key issues and make them keen to know more about your topic. However, finding the perfect topic isn’t easy.

Students often select their topic in haste and later realize that there needs to be more information or evidence to prove their hypothesis. Others get bored with their research after choosing a tedious journalism topic.

Journalism is an excellent subject that can open up many exciting ideas for students. However, this blog is genuinely written for you if you’re facing difficulty. Here are some unique journalism research topics you can use as inspiration.

Table of Contents

How to Choose Your Journalism Research Topic:

Finding a unique journalism topic is complex and requires extensive research and clever work. Generally, the internet is stuffed with thousands of journalism topics to write about, but the real struggle lies in identifying your “perfect” topic within that.

We have compiled a few suggestions that might help you create brilliant topics:

Students must refrain from any extravagantly broad topic, as it can be time-consuming and lead to confusion among students.
Choose a subject or topic that sparks your interest and curiosity level.
Students need to narrow their research into essential research questions.
Avoid providing a research paper based on goofy journalism topics to avoid misinterpretation or negative impact on your audience. Instead, ensure that your chosen topic will be informative for your readers.
Choose a novel topic that emphasizes distinct issues so readers can understand the fundamental research.

Thus, if you are about to research your journalism topic, ensure it stands in line with your university guidelines. Furthermore, ensure that your topic adheres to all the above-mentioned suggestions.

120+ Journalism Research Topics

As intended professional journalists, brilliant journalism ideas will always be welcomed and appreciated by your professors.

As mentioned, journalism is compiling, collecting, and assessing unique data and information on major on-going events. Along with writing on special journalism topics, one should also be open to writing about innovative discoveries about a pre-existing event.

We have thoroughly compiled a list of some contemplated journalism research topics that you can use as inspiration to get started with the writing business right away:

Journalism Research Topics for High School Students

Celebrities’ rights to privacy: How far should the paparazzi be allowed to infringe?
Examining the impact of racism in the media, both positive and negative
How do electronic media outlets influence journalism in the present era?
The influence of famous personalities on the independence of the media and journalists.
Challenges and opportunities for journalism in the 21st century
Impact of the media on diplomacy
Explain why it is inappropriate for famous people and idols to be subjected to media trials.
Why is radio still a crucial medium of communication in the twenty-first century?
Televisions must stop broadcasting sexual content.
Investigating journalism as a dangerous profession
Comment on the sexualization of women in media advertisements
Describe the effects of media misdirection and misinformation.
Describe ways to regulate mass media to guarantee that students are only minimally exposed to inappropriate content.
Why is the United States of America considered a global superpower?
The role of media outlets during the pandemic
Imperativeness of journalism for disadvantaged social groups
Is print media no longer necessary in the age of social media?
How has technology altered media

Brilliant Mass Communication and Journalism Research Topics

Read Also – 400+ Philosophy Research Paper Topics

The credibility of online journalism
The role of journalism in war zones
Current Changes in Journalism in the United States
Theoretical and methodological trends in journalism
The history of journalism
Journalism and the construction of police brutality
Media’s role in curbing corruption
Political women in media culture
A critical review of the methodological trends and controversies surrounding the use of opinion polls
Media’s role in exposing corrupted politicians
Government-sanctioned journalism in China
News workers, technology, and journalism history
Trends in fake news in the modern media space
Media censorship in China
The future of blogging and journalism in the United States
Critical analysis of how the British journalists try to win over the royals
Bridging media psychology and cognitive neuroscience

Sports Journalism Research Topics

Empirical research on racial discrimination in sports
The journey of a sportsperson: researching the importance of storytelling for sports persons
A qualitative investigation into the lives of sportswomen
Impact of sports journalism on the construction of “body image” in the mind of a younger generation
Homophobia in modern sports and the role of media channels in increasing such negativism
Ethics in sports journalism
Protecting brand through media and journalism channels
Trans journalist association for sports: opportunities and challenges
TVG Network in sports reporting
What happened to Adriano: investigating the Dark Story Behind the Retirement of “Next Door” Ronaldo
Evaluating media’s role in helping GenZ athletes to seek their “authentic voice.”
The challenges of sports media during Covid19 outbreak
The part of sports journalism in entertaining the masses
Richie Benaud, the voice of cricket and an influential broadcaster
James Hird’s suspected drug overdose: invasive reporting violates the right to privacy
Sports journalism as strategic sports marketing
The dangers of sports journalism
FIFA world cup 2022: restrictions on journalists for covering the event
The harsh truth of replacing sports journalism with “mindless gossip columnists.”

Investigative Journalism and Media Topics for Research

Read Also – 40 Architecture Thesis Topics

Examining the impact of television advertising on the moral behaviors of young minds
Representation of Muslim women and Islam by journalists
The evolution of the media in the United States
Sports journalism: Why is it challenging for sports journalists to succeed in sports broadcasting?
Compare and contrast FOX and BBC news reports.
Countering the false image of Arab women in the Arab media
The influence of print media on the advancement of pop culture
Transculturation in media translation
Why do celebrity rumors frequently dominate media outlets as opposed to important news?
The life and works of Eric Eyre
Justify the lack of explicit depictions of atrocity in the media.
Describe why the Government primarily uses the media as a propaganda tool.
Examine whether politicians rely on the media to maintain their power.
A critical analysis of freedom and the press.
Money has corrupted the media: an overview.
The life and works of Dean Banquet
The correlation of media and Government
Media bias in investigative journalism

Electronic Media Topics for Research

Media Education in the Age of Disruptive Media
Evaluating the future of broadcasting from a global perspective
The internet explosion
Is print media dead?
Broadcasting in the era of electronic media
Communication through electronic media platforms
Analyzing the role of electronic media channels in shaping modern-day journalism
The impact of electronic media on social behavior

Journalism Topics Straight From the Experts

Describe the effects of biased journalism and why it could harm society.
An in-depth look at international journalism
Compare and contrast the Obama and Trump administrations’ treatment of the media.
Research the “Black Lives Matter” movement and examine how the media contributed to its growth.
The connection between politics and the media: Are there any media organizations that are politically apolitical?
Does media coverage of conflict have any beneficial or adverse effects?
Understanding journalism as a dangerous profession
The influence of journalism and its impact on army operations
Mass media censorship in North Korea
Crisis of Credibility in Journalism and the Media in an Era of Radical Nationalism
The business of journalism: fake news, but real money!
How media channels are spreading hatred and violence
Investigative reporting on the Brazilian drug trade

Literary Journalism Topics to Write About

Read Also – History of Modern Literature

Literary journalism in the twentieth century
Employing metaphors in headlines.
Justify the need for social media platforms to outlaw fake news.
Are American enemies treated correctly by the media?
How has journalism been affected by scientific and technological advances?
American literary journalism
Literary journalism and the drama of civic life
Understanding the rise of literary journalism in the eighteenth century
Researching Tesla’s unique business model
The evolving ethics of journalism in the 21st century
Consider the necessity for real-life tales in the media of today.
A theoretical analysis of the theory of the social responsibility of journalism
Communication theory in journalism: are journalists the new peacekeeping force?

Political Journalism and Mass Media Topics for Research

Read Also – 200 Political Science Research Topics

Propaganda in the mass media
Understanding the psychology of media and politics
Evaluating the credibility of public media organizations
New complexities and practices in political journalism
Popular political media tactics of political parties in the United States
Can the media influence election outcomes?
Investigations into the lives of prominent American politicians
Political scandals cause media introspection.
Evaluating the impact of politics on mass media
The politics of public journalism

Unique Journalism Research Topics

Look into the Government’s media regulation policies.
Examining the media’s role in eradicating poverty
Describe how readers may verify the accuracy and reliability of news reports.
Part of the Media in the Russia-Ukraine Crisis
How did the Vietnam War’s coverage in the media change over time?
The authoritarian theory of the press
Describe the fundamental problems that journalism faces.
Examines the question of whether media outlets are to blame for the dissemination of dubious news.
Comprehending the media’s role in eradicating illiteracy rates in developing and under-developed nations
Contributions and the roles of journalists in COVID-19 pandemic management
Transculturation’s significance in media translation
Investigation into famous American politicians

Winding Up!!

Know that each research topic mentioned above has been carefully selected to help you with your research.

We understand coming up with the best topic will be something other than a walk in the park. It would be a challenging journey, mainly because no amount of diligent work can fully guarantee your expected results.

The above topics will allow you to efficiently conduct extensive research, interviews, and other practical methods of collecting relevant data for your research. Last but not least, remember this is your one shot, so give it your best effort. Good luck with your future endeavors!

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Mass media refers to how information is exchanged with a large audience through different channels such as television, radio, newspapers, magazines, and the Internet. The main aim is to convey information, ideas, or entertainment to a wide audience while considering their varied needs and preferences. Therefore, mass media research topics should be current and thoroughly researched to meet current requirements.

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Prime research project topics in mass communication, understanding communication dynamics in mass communication.

Research in mass communication focuses on studying how information is conveyed to large audiences through various channels such as television, radio, print media, and digital platforms. It examines the impact of media messages on society, including how they shape public opinion, influence behaviour, and contribute to cultural norms. Through research in mass communication, scholars aim to understand the dynamics of communication processes and develop insights that can inform media practices and policies for effective communication strategies.

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Highly Rated Mass Communication Research Topics. Discuss the essence of social media among PR practitioners; The role of mass media in rebranding a nation; Challenges to media freedom and their impact on proper communication; Discuss the effects of news commercialization and their credibility; How TV advertisements impact children and their ...
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Political Journalism and Mass Media Topics for Research. Read Also – 200 Political Science Research Topics. Propaganda in the mass media; Understanding the psychology of media and politics; Evaluating the credibility of public media organizations; New complexities and practices in political journalism
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Topic 1: The Impact of Social Media Influencers on Consumer Behavior: A Study of Gen Z Preferences. Topic 2: Media Representation of Climate Change: A Comparative Analysis of Mainstream News Outlets. Topic 3: The Role of Podcasting in Contemporary Journalism: Audience Engagement and News Consumption Patterns.
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Résumé. Абстракт. Resumen. This article presents an analysis of media effects articles published in JMCQ from 1954 to 2020. Although the primary focus of our sample of articles focused on news, a wealth of additional topics were also examined, including attitude change, media selection, and sharing of media content.

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Journalism Research Topics: 120+ Ideas to Consider

How to Choose Your Journalism Research Topic:

120+ Journalism Research Topics

Journalism Research Topics for High School Students

Brilliant Mass Communication and Journalism Research Topics

Sports Journalism Research Topics

Investigative Journalism and Media Topics for Research

Electronic Media Topics for Research

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Literary Journalism Topics to Write About

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Unique Journalism Research Topics

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