product manager cover letter medium

26 Professional Product Manager Cover Letter Examples for 2024

Your product manager cover letter must prominently display your analytical prowess. It's vital to articulate how you've transformed data into actionable strategies. Demonstrate your leadership capabilities with clear examples. Employers seek a product manager who can guide cross-functional teams to success.

All cover letter examples in this guide

Product Manager Intern

Senior Product Manager

Junior Product Manager

Entry-Level Product Manager

Google Product Manager

Amazon Product Manager

Agile Product Manager

AI Product Manager

Api Product Manager

Assistant Product Manager

Associate Product Manager

B2B Product Manager

Creative Product Manager

Data Product Manager

Digital Product Manager

Ecommerce Product Manager

Growth Product Manager

Healthcare Product Manager

IT Product Manager

Principal Product Manager

SaaS Product Manager

Software Product Manager

Tech Product Manager

Technical Product Manager

Chief Product Officer

Cover letter guide.

Product Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Product Manager Cover Letter

Key Takeaways

By Experience

Crafting the perfect Product Manager cover letter can be a stumbling block, especially after you've hit "apply" only to find out a cover letter is required. It's not just about echoing your resume. Instead, zoom in on your crowning professional achievement and weave a compelling narrative. Keep it crisp, dodge the clichés for authenticity, and remember, brevity is key—stick to one page that leaves them wanting more. Let's unlock the secrets to a standout cover letter together.

• Making excellent use of job-winning real-life professional cover letters;
• Writing the first paragraphs of your product manager cover letter to get attention and connect with the recruiters - immediately;
• Single out your most noteworthy achievement (even if it's outside your career);
• Get a better understanding of what you must include in your product manager cover letter to land the job.

Let the power of Enhancv's AI work for you: create your product manager cover letter by uploading your resume.

If the product manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Product Manager resume guide and example
• Program Coordinator cover letter example
• Technical Project Manager cover letter example
• SAP Project Manager cover letter example
• Agile Program Manager cover letter example
• Project Controls Manager cover letter example
• Junior Project Manager cover letter example
• Associate Product Manager cover letter example
• SaaS Product Manager cover letter example
• Public Health Program Manager cover letter example
• Technical Program Manager cover letter example

Product Manager cover letter example

Luna Thomas

San Francisco, California

+1-(234)-555-1234

[email protected]

• Demonstrating relevant past successes, such as the launch of a new product and its subsequent market penetration increase, to showcase results-driven capabilities and industry-specific experience.
• Highlighting leadership skills and collaborative teamwork by managing a diverse group, ensuring timely and cost-effective project delivery, which is critical for a Product Manager role.
• Emphasizing customer-centric approach by mentioning the enhancement in customer satisfaction, which aligns with prioritizing user experience—a key aspect of Product Management.
• Expressing alignment with the company's values and mission, creating a personal connection and showing the candidate's interest in not only the role but also the company's ethos.

Five tips on formatting your product manager cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your product manager cover letter?

Make sure to include the following:

• Header and Salutation;
• Introductory paragraph;
• Body paragraph;
• Closing paragraph;
• Signature (this one is up to you).

Remember to use the same modern, simple font for your product manager cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your product manager cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates .

Once completed, use our cover letter builder to export your product manager cover letter in the best format to keep your information intact - PDF.

At the end of the day, your product manager cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

The top sections on a product manager cover letter

• Header: This includes the candidate's contact information, date, and the recruiter's details, laying the foundation for a professional and well-formatted cover letter specific to the product management field.
• Greeting: A personalized greeting shows attention to detail and effort in addressing the appropriate hiring manager or team, demonstrating the interpersonal skills vital in product management.
• Introduction: This should capture the recruiter's attention by concisely stating the candidate's interest in the product manager position and highlighting their relevant experience or passion for the product.
• Body: With a focus on previous product management successes, this section should outline key achievements using metrics and examples, reflecting one’s ability to make data-driven decisions and lead cross-functional teams effectively.
• Closing: The candidate reiterates their enthusiasm for the role, mentions the potential for contributing to the company’s product vision, and thanks the recruiter, showing professionalism and a forward-thinking mindset characteristic of a skilled product manager.

Key qualities recruiters search for in a candidate’s cover letter

• Demonstrated experience in leading cross-functional teams: Effective product managers must collaborate with various teams such as engineering, design, sales, and marketing to ensure product success.
• Strong analytical skills: Product managers analyze market trends, user feedback, and performance data to inform product strategy and decision-making.
• Excellent communication and interpersonal skills: They must clearly articulate product vision, features, and priorities to stakeholders at all levels, as well as listen to and incorporate feedback constructively.
• A track record of successful product launches: Recruiters look for practical experience in bringing products to market and managing the product lifecycle from ideation to release and beyond.
• User-centric mindset: Product managers prioritize the user experience and advocate for the needs of the customer in the product design and improvement process.
• Technical expertise relevant to the product: While not always required, having a technical background or understanding can help in working closely with development teams and making informed decisions on technical issues.

What matters most when tailoring your product manager cover letter salutation

Your product manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your product manager cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [First Name Last Name],
• Dear [Job Title],
• Dear [Company Name] Team,
• Dear Selection Committee,
• Dear [Department Name] Hiring Team,

How to start your product manager cover letter introduction

The opening paragraph of your product manager cover letter can seem like a real enigma.

Where do you start writing ?

In your product manager cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

The middle or body of your product manager cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your product manager cover letter, it's time to get down to business .

Hear us out, the body of your product manager cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or product manager cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

A sincere and original way to end your product manager cover letter

When writing their product manager cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner .

Write about:

• how you see yourself growing in the role/organization;
• the benefits you would bring about (you'd impress even more with tangible metrics);
• the next steps in the process (provide your availability for interviews).

Is it beneficial to mention that you have no experience in your product manager cover letter?

Lacking professional experience isn't the end of the world for your product manager cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Writing your product manager cover letter doesn't need to turn into an endless quest, but instead:

• Create an individual product manager cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
• Stick with the same font you've used in your resume (e.g. Raleway) and ensure your product manager cover letter is single-spaced and has a one-inch margin all around;
• Introduce your enthusiasm for the role or the company at the beginning of your product manager cover letter to make a good first impression;
• Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
• End your product manager cover letter like any good story - with a promise for greatness or follow-up for an interview.

Product Manager cover letter examples

Explore additional product manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Product Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Product Manager Cover Letter

When writing your product manager cover letter, demonstrate your ability to set product strategies that serve both customer needs and company goals. Express your interest in the hiring organization or its goods and services, and cite your relevant skills, such as resource allocation or stakeholder relations.

This guide will help you write a cover letter that gets you interviews for your next job as a product manager.

Product Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Product Manager Text-Only Cover Letter Templates and Examples

Jason Smith Product Manager | [email protected] | (123) 456-7890 | 123 Main St., Miami, FL 12345

March 1, 2024

Jessica Taylor Senior Hiring Manager Oceanside Technical (987) 654-3210 [email protected]

Dear Ms. Taylor,

In my current role at Cutting Edge Technologies, I have exceeded all proposed targets and increased revenue by 38% in the last quarter. I achieved this with a mix of hard work and innovative techniques to improve customer satisfaction.

I see Oceanside Technical wants to increase its medical product line and push sales in the medical industry. The majority of the products that I worked with at Cutting Edge Technologies were aimed at the medical field, and I worked in custom designing solutions for hospitals.

I have three years of experience in product management, and in that time, I have:

• Collected data from over 200 clients to fuel new and innovative designs
• Expanded market share by representing the company at events and meetings
• Worked on six new product launches
• Increased revenue each quarter by remaining focused on the clients’ requirements

I believe that I would be a valuable addition to your team. Please feel free to contact me with an interview time and date that suits your schedule.

Kind regards,

Jason Smith

William Harris Product Manager | [email protected] | (123) 456-7890 | 22 Main St., Topeka, KS 09876

Brad Smith Hiring Manager JDM Services (987) 654-3210 [email protected]

Dear Mr. Smith,

Leading cross-functional teams to execute product development resulting in a yearly revenue increase of $1.2 million through increased engagement is one of my greatest achievements as a product manager. I am eager to bring that same level of success to JDM Services.

With eight years of experience, I am drawn to JDM Services’ high standards, commitment to lifelong learning, and reputation for autonomy for employees.

Some of my principal accomplishments include:

• Efficiently gathering information from various teams, analyzing the data, and succinctly summarizing the findings to be shared with stakeholders and management
• Coordinated project strategy and execution of products from concept to launch, including a top-selling product that generated over $9 million since 2018
• Recruited and developed a high-performing team of 11 market consultants to fill product gaps and promote the product

I’d like to set up an interview to discuss how my experience and competencies make me a good fit for your team. Please contact me at your earliest convenience.

Best Regards,

William Harris

David Taylor Product Manager | [email protected] | (123) 456-7890 | 123 Main St., New York, NY 12345

February 12, 2024

Celia Logan Senior Hiring Manager ABC Technologies (987) 654-3210 [email protected]

Dear Ms. Logan,

During the last financial quarter, I met and exceeded all of my revenue targets by 110%. I achieved this through a combination of hard work and listening to customers’ requirements.

I see ABC Technologies is looking to expand its market share in the medical industry. I have over 16 years of experience overseeing the development of medical products from the initial idea conception to product delivery. In my current position at XYZ Design, I am directly involved in designing custom solutions for medical facilities, and I have a number of contacts in the industry.

During my time at XYZ Design, I have:

• Collected valuable customer data to fuel new and cutting edge designs
• Represented the company at meetups and conventions
• Managed a portfolio worth about $15 million in annual revenue

I would like to set up an interview to discuss how my past experience can help ABC Technologies to meet its future goals. Please feel free to contact me with a time and date that suits your schedule.

David Taylor

A good product manager cover letter usually has five sections, outlined below. When possible, connect each section to your defining skills and the organization’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any basic contact details you have about your recipient. To set a clear focus, add the title product manager to your contact header. You can then modify your title to align with each job posting. For instance, you could use the title senior product manager if that’s closer to the role you’re after and still accurate to your experience.

(Note: Feel free to omit this section if you send your letter by email and your contact details are part of your email signature.)

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear JDM Services Hiring Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with a quantified example of your success as a product manager and strategist. What’s a key way you’ve led product development to grow company revenue, penetrate markets, or meet new consumer needs? In the product manager cover letter example below, see how the “110%” figure stands out and gives an added layer of detail to the applicant’s first impression.

4. Body paragraph(s)

Use the main section of your letter to explain why this product manager job or employer interests you. For example, maybe it centers on solutions for medical facilities, a sector in which you have plenty of experience. Or the company has a philosophy around product innovation that aligns with your own.

Following this explanation, cite a few more of your key achievements or qualifications, possibly as bullet points.

5. Call to action

Finally, request an interview for the position. Consider restating your ability to guide and develop successful products. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

Product Manager Cover Letter Tips

1. highlight your main strengths.

As part of your body text, add a short list of bullet points to show your success in other key work areas for a product manager, like data analysis or cross-functional collaboration. Start each bullet point with a strong action verb. Specifically, use verbs that reflect the strategic nature of your role, like “Guided,” “Aligned,” “Coordinated,” or “Refocused.”

2. Keep it concise

Limit your cover letter to one page, or around 250 words. Resist the urge to tell your whole career story, even if you have an extensive background as a product manager. Give just enough detail to pique hiring managers’ interest so they look closely at your resume.

3. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them as a product manager, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

Product Manager Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. Job postings today usually require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I make my cover letter stand out? -

By explaining why the specific employer, product set, or job opening interests you. These details distinguish the cover letter from your resume and other application materials. They also set you apart from the many applicants who send a boilerplate letter.

What should my cover letter's design look like? -

Your resume's. Carry over all of that document’s basic format settings , like font style, line spacing, and page margins. When you style your cover letter like your resume, you make your application more cohesive and memorable.

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Cover letter examples

Product Manager

Umut Yilmaz, a seasoned Product Manager, opted for the Cornell template to highlight his extensive experience in product management. He adeptly blends strategic planning, market research, and cross-functional collaboration to drive product success.

"Throughout my career, I have successfully led cross-functional teams in the development and launch of products across various industries. My ability to translate complex ideas into actionable product strategies has consistently resulted in products that not only meet market demands but also exceed business objectives."

Table of contents

How to Write a Product Manager Cover Letter

In the rapidly changing tech and AI landscape, product managers (PMs) are essential in transforming innovative ideas into successful products. They oversee the journey from concept to launch, ensuring that products meet market needs and engage users effectively. Their role combines strategic thinking with practical execution, requiring both creative insight and technical expertise.

So, which type of product manager are you? The roles include, but are not limited to:

Associate Product Manager

Technical Product Manager

Digital Product Manager

Growth Product Manager

Data Product Manager

Product Marketing Manager

AI Product Manager

Product Lead

Principal Product Manager

Head or VP of Product

Chief Product Officer.

Looking to land a job for one of the above roles?

If you’re seeking to enter or advance within product management , a good cover letter is key to landing more job interviews . A PM cover letter should convey your unique blend of skills, experiences, and passion for finding solutions while aligning with the specific needs and goals of the company you're targeting.

In this guide, we will explore: How to write a product manager cover letter. What to include in a product manager cover letter. Strategies for writing a product manager cover letter if you have no experience

Product manager cover letter example

To make your job application stand out even more, ensure consistency by using the same templates or design. Interested in a CV? Check out the matching product CV example.

What to include in a product manager cover letter? 

A strong product management cover letter, much like a good CV , should begin with your contact information at the top, formatted in a professional business letter style. Be sure to include your name, location, phone number, and email address.

1. Intro: How to start a product manager cover letter 

The introduction of your product manager cover letter sets the tone for your application and captures the reader's attention. It should be personalised, clearly stating the position you're applying for and briefly outlining why you're a strong fit for the role.

AI product manager cover letter example

I am excited to apply for the AI Product Manager position at Adobe, as advertised. With a solid background in both product management and artificial intelligence, including my recent work leading an AI driven project that increased user engagement by 30%, I am confident in my ability to contribute to Adobes AI innovative initiatives. My passion for harnessing AI to solve complex problems aligns perfectly with your companys mission to drive technological advancements.

Entry-level product manager cover letter example

I am writing to express my enthusiasm for the Entry-Level Product Manager role at Luna. As a recent graduate with a degree in Business Administration and a hands-on internship experience managing product development cycles, I am eager to bring my strong analytical skills and fresh perspective to your team. My recent project, which involved coordinating cross-functional teams to launch a new app feature, has prepared me to make meaningful contributions to your company.

Technical product manager cover letter example

I am thrilled to apply for the Technical Product Manager position at Adobe. With a robust background in product management and technical expertise, I recently spearheaded the development of a cloud-based platform that slashed system downtime by 40%, significantly enhancing user experience. I am confident in my ability to drive Adobes pioneering projects forward. My deep passion for utilising technology to solve complex challenges aligns perfectly with mission to lead in innovation and set new industry standards.

For additional examples, refer to how to start a cover letter or look at our extensive list of cover letter examples.

2. Body: How to write the body of a product manager cover letter

In the main body of your cover letter for a product manager, focus on detailing your qualifications and experiences, showing how they meet the employer's needs. After highlighting relevant skills, take it a step further by providing concrete examples to illustrate those skills in action. Whether you have a decade of experience or are just starting out, it's important to showcase relevant accomplishments, big or small, and explain how your unique expertise can add value to the team.

In my previous role at Google, I led a cross-functional team in developing an AI-driven recommendation engine that improved customer retention by 25%. My hands-on experience with machine learning algorithms and data analysis allowed me to bridge the gap between technical teams and business stakeholders effectively. I also implemented AI tools that streamlined product development processes, resulting in a 15% reduction in time-to-market for new features.  

During my internship at Creative Sparks, I assisted in managing the lifecycle of a new app feature from concept through launch. My responsibilities included gathering user feedback, defining feature requirements, and coordinating with development teams. I played a key role in conducting market research and analysing user data, which informed product decisions and led to a 10% increase in user satisfaction. My academic background in Business Administration, combined with my hands-on experience, has equipped me with the foundational skills needed to excel in this entry-level product manager role. I am eager to apply my knowledge and contribute to Luna’s product management team

There is no one-size-fits-all cover letter strategy. For more tips, check out our article on cover letter structure.

3. Conclusion: How to end a product management cover letter 

The conclusion of your product manager cover letter should leave a strong impression by summarising your enthusiasm for the role, reiterating your fit for the position, and outlining the next steps. It’s your final chance to encourage the hiring manager to take action. 

With a genuine dedication to driving innovative product solutions and enhancing user experiences, I am thrilled at the prospect of joining the dynamic team at Luna as a Product Manager. I am excited to leverage my skills and experience to contribute to your product development efforts and support the company's mission to deliver outstanding solutions that resonate with users. Thank you for considering my application. I am enthusiastic about the opportunity to bring my strategic vision and hands-on expertise to Luna and am eager to further discuss how I can make a meaningful impact on your product initiatives. I look forward to the possibility of discussing this exciting opportunity with you in an interview. Kind Regards, Sean Williams

How to write a product manager cover letter example (no experience)

Writing a cover letter can already be a challenge in itself, especially when you're applying for a role in product management with no experience. However, with the right approach, you can highlight your transferable skills , passion for the industry, and willingness to learn, making you a strong candidate despite your lack of direct experience.

Dear Hiring Manager, I am writing to express my interest in the Junior Product Manager position at Adobe, as advertised. As a recent graduate with a degree in Business Management, I am eager to begin my career in product management, leveraging my strong analytical skills, collaborative nature, and passion for innovation. During my time at the University of London, I completed several relevant courses such as Product Development, Market Research, and Data Analytics. These courses provided me with a solid foundation in understanding customer needs, market trends, and the product lifecycle, which I believe are highly transferable to product management. My academic projects, particularly a capstone project where I led a team to design and develop a mobile app prototype, allowed me to experience the product development process firsthand—from ideation to user feedback and iteration. This hands-on experience enhanced my ability to analyse user requirements, prioritise features, and work effectively within a team. Although I am new to the field, I am highly motivated and a fast learner, ready to take on the challenges of product management. I am particularly drawn to Adobe because of its innovative products and commitment to pushing the boundaries of creativity and technology. I am eager to bring my fresh perspective and dedication to your team. Thank you for considering my application. I look forward to the possibility of discussing how I can contribute to Adobe. Sincerely, Sarah Jones

This example highlights how a recent graduate can focus on their transferable skills and enthusiasm for the role, making a strong case for their candidacy despite a lack of direct experience. For more examples, refer to how to write a cover letter with no experience . For additional examples, refer to how to end a cover letter.

Key takeaways 

Tailor to the company and address a specific person.

Use formal language and clear structure.

State the position and express enthusiasm.

Highlight relevant skills and achievements.

Connect your experience with the company's goals.

Showcase technical proficiency.

Mention teamwork and leadership.

Discuss career goals and fit with the company.

Reiterate interest, request an interview, and thank the reader.

Check for errors and keep it concise.

Next steps?  

If you're unsure about the layout or content of your product manager cover letter, browse our extensive collection of cover letter templates and CV examples for inspiration. Alternatively, you can seek help from a professional through our CV Writing Service , which also offers LinkedIn profile optimisation.

Create your product manager cover letter

How do i write a cover letter for an associate product manager.

Tailor your cover letter to the company and the associate product manager role by emphasising your relevant skills and any prior experience. Highlight your eagerness to learn and grow within the field, providing examples of teamwork and problem-solving abilities. Show how your background aligns with the company’s mission and goals to demonstrate your fit for the position.

What is the best letter template for a product management cover letter?

An effective template includes an introduction stating the position and expressing enthusiasm, a body section that highlights your key achievements and skills while aligning them with the company's needs, and a conclusion that reiterates your interest, requests an interview, and thanks the reader. This structure ensures clarity and relevance. For additional tips, check out the ideal cover letter length and the best font for a cover letter.

How do I write a cover letter for a product marketing manager?

Focus on showcasing your marketing skills and experience with product management. Highlight specific achievements in product launches, market analysis, and campaign management. Make sure to align your experience with the company’s marketing strategy and objectives, demonstrating how you can contribute to their success.

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How to Write a Product Manager Cover Letter (With Template)

Gabriele Culot

December 14, 2023

Last Update

August 12, 2024

Table of Contents

A well-tailored cover letter: The key to job application success

Cover letter tips, how to structure your product manager cover letter, product manager cover letter template, get your career rolling with deel, key takeaways.

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Product Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search  translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Product Manager sample cover letter you can easily adapt and personalize

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:  Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the  talent acquisition  team, recruiters, or human resources reps.
• Demonstrating research:  A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:  Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:  Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:  Job postings often include  specific skills or qualifications  the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:  Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:  Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include contact information:  Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use headers and sections:  Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:  Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:  Incorporate relevant keywords from the Product Manager  job description  and company website into your cover letter. This can help your application pass through  applicant tracking systems (ATS)  used by many employers.
• Highlight achievements with bullet points:  Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:  Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:  Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:  Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):  If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread thoroughly:  Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a call to action:  Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:  If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:  Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:  Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:  An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:  Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:  Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:  Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:  While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:  Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

Express your sincere interest in the  Product Manager  position at [Company Name] in the opening paragraph of your cover letter. Convey your enthusiasm for driving product innovation and your eagerness to contribute to a collaborative and dynamic product team. If applicable, mention any professional connections or referrals that have influenced your decision to pursue this role.

About your current role

Share insights into how you've implemented effective product management methodologies, collaborated with cross-functional teams, and contributed to the overall success of the products you manage. Detail your role in enhancing product features and user experiences, and aligning product strategies with organizational goals.

Connect your current responsibilities and ongoing projects to the value you can bring to the new role, emphasizing your expertise in the end-to-end product development lifecycle and your knack for identifying market opportunities.

About your experience

Highlight your achievements as a Product Manager, showcasing your ability to develop and launch successful products. Elaborate on your hands-on experience managing products through various stages of development. Showcase your proficiency in market analysis, user feedback incorporation, and your commitment to continuous improvement. 

Communicate that your skills and preparation for the Product Manager role are well-established, and highlight any transferable skills you've developed throughout your  career path .

Notable achievements

Highlight specific accomplishments that showcase your effectiveness as a Product Manager. Whether it's launching a product ahead of schedule, increasing user engagement, or successfully positioning a product in a competitive market, succinctly outline these achievements. Quantify your impact where possible and articulate how your contributions positively influenced the product and the organization.

Why you want to work there

Draw attention to specific elements of the company's product philosophy, mission, and values that resonate with you. Convey how these align seamlessly with your professional goals and how you envision contributing to the company's success as a Product Manager. Make a connection between your passion for innovative product management and the unique attributes of the company that make it an ideal fit for your career aspirations. Express your motivations in depth while maintaining conciseness.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific product-related projects or initiatives that have caught your attention. Establish connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's product goals. This demonstrates genuine interest and reflects your proactive approach to aligning with the company's mission.

Conclude your cover letter by expressing your excitement about the possibility of contributing to the company's success as a Product Manager and discussing in more detail how your skills align with the company's product development objectives. Encourage the reader to  reach out with any questions  and sign off with a friendly yet professional salutation.

Dear [Hiring Manager’s name],

I am writing to express my sincere interest in the Product Manager position at [Company Name], as advertised. With a proven track record in product development, strategic planning, and cross-functional collaboration, I am eager to bring my skills and enthusiasm to your innovative team.

About my current role

In my current position as [Your Current Position] at [Current Company], I have:

• Led the end-to-end product lifecycle, from ideation to launch, resulting in a [percentage] improvement in product adoption and customer satisfaction.
• Collaborated closely with cross-functional teams, including engineering, marketing, and sales, to align product development with business goals and customer needs.
• Successfully introduced [specific product or feature], contributing to a [measurable outcome] increase in revenue and market share.

About my Product Manager experience

My experience extends to:

• Defining and prioritizing product features and enhancements based on market research, customer feedback, and business priorities.
• Developing and maintaining product roadmaps that align with company strategy and deliver maximum value to customers.
• Implementing Agile methodologies to streamline product development processes and improve team collaboration.

Some of my notable achievements include:

• Launching a product that exceeded revenue expectations by [percentage] within the first quarter.
• Implementing customer feedback loops that resulted in a [measurable outcome] improvement in product satisfaction and loyalty.
• Leading the development of [specific product] from concept to launch, resulting in [measurable outcome] positive customer reviews and industry recognition.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its reputation for [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation, dedication to customer satisfaction, fostering a collaborative work culture,...]. I am excited to contribute my strategic product management skills and leadership to support your organization in achieving its product and business goals.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific project or achievement]. I believe my background in product management aligns seamlessly with your organizational objectives. My passion for delivering innovative and customer-centric products and my commitment to delivering high-quality results make me a valuable addition to your team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Product Manager role at [Company Name]. I look forward to the possibility of contributing to your team's success.

[Your Full Name]

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?  Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on  the get-hired content hub .

About the author

Gabriele Culot is a content manager and writer passionate about exploring the future of work and its opportunities. An advocate of remote and flexible work models, he is a strong believer in their power to expand access to opportunities and help build richer and more diverse connections. At Deel, he focuses on worker-related and community content, from immigration guides to workplace innovation, from digital nomad lifestyle to workplace wellbeing.

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Product Manager Cover Letter Samples & Examples That Worked in 2024

Whether you're just starting out or are an experienced professional, having a standout product manager cover letter is essential for landing the job you want. Product managers need to understand what customers need and how to develop products to meet those needs.

But how do you translate these responsibilities into a compelling resume? Our ultimate guide is here to help, filled with the best writing tips , customizable templates , real-life resume samples , and inspiring examples .

Keep reading to learn all about:

• Delving into useful product manager cover letter examples
• Formatting your product manager cover letter accurately
• Crafting a powerful header & headline as a product manager
• Tailoring the content of your product manager cover letter
• Writing a compelling product manager cover letter introduction
• Effectively describing your skills & accomplishments as a product manager
• Using relevant action verbs throughout  your cover letter
• Concluding your product manager cover letter persuasively
• Avoding common mistakes on a product manager cover letter
• Pairing your product manager cover letter with a resume
• Exploring the average salary and job outlook for product managers
• Accessing the best job opportunities as a product manager

Associate product manager cover letter sample

Why does this cover letter example work? 

• Relevant experience and achievements: The applicant clearly outlines their relevant experience as an Associate Product Manager at Pacific Sunwear, Inc., mentioning specific responsibilities such as conducting market research, identifying growth opportunities, and developing new products. This demonstrates their capability and directly aligns with the job they are applying for.
• Educational background and leadership: The cover letter highlights the applicant’s educational achievements, including a bachelor's degree in Business & Management and being the President of the Marketing Society. It also notes the receipt of the Dean's Award for academic excellence, indicating a strong academic background and leadership qualities.

What could be improved?

• Lack of personalization: The letter starts with a generic "Dear Hiring Manager" greeting. A better approach would be to address the letter to a specific person, which shows that the applicant has done their homework.
• Generic closing statement: While the applicant expresses eagerness to discuss their qualifications, the closing statement could be more compelling. Instead of a standard "Thank you for considering my application," a more enthusiastic note about how they look forward to contributing to ITR Group, Ltd. would leave a stronger impression.

Product manager cover letter example

• Certifications and educational background: The applicant mentions relevant certifications such as Certified Innovation Leader and Certified Product Manager. Additionally, holding a degree in International Business from the University of Auckland strengthens their academic credentials and suitability for the role.
• Multilingual skills: Highlighting fluency in German and proficiency in English and French is a strong asset for a product manager, especially if the company operates in multiple regions or markets. This showcases the applicant’s potential for communication and collaboration on a global scale.
• Lack of quantifiable achievements: The cover letter mentions several responsibilities and achievements, but lacks specific, quantifiable results. Including data to quantify success would provide a clearer picture of the applicant's impact. For example, instead of saying "achieved significant revenue growth," the applicant could specify, "achieved a 20% revenue increase over two quarters."

Product marketing manager cover letter example

Why does this cover letter example work?

• Quantifiable achievements: The applicant effectively highlights specific achievements, such as increasing sales by 120% within one year and reducing marketing costs by 20% . These quantifiable results provide a clear picture of their impact and demonstrate their capability to drive significant improvements.
• Leadership and educational background: Mentioning their role as President of the Marketing Society and holding a bachelor's degree in Business Administration from Boston College adds to their credibility. These details showcase their leadership skills and strong academic foundation, making them a well-rounded candidate.
• Generic introduction: The opening could be more engaging and personalized. Instead of simply stating where the job was found, the applicant could have mentioned specific aspects of Manna Digital, Inc. that attracted them to the role or aligned with their career goals. For instance, they could say, "I am particularly excited about Manna Digital, Inc.'s innovative approach to digital marketing and its commitment to sustainability, which align with my professional values and ambitions."
• More detailed skills outline: While the applicant provides a solid overview of their responsibilities and achievements, they could benefit from detailing specific skills and how they directly relate to the role at Manna Digital, Inc. Mentioning particular strategies or methods they’ve used successfully could give the reader a better understanding of their expertise.

1. How to properly format your product manager cover letter

Formatting your product manager cover letter well is crucial for readability and flow . Here are some general tips to make sure your cover letter looks professional and is easy to navigate:

• Keep it concise:  Aim for a length of about one page. Too long, and it risks becoming a chore to read.
• Use a professional font: Opt for a simple, professional font like Arial or Times New Roman. Font size should be between 10 to 12 points.
• Consistent margins: Maintain one-inch margins on all sides to enhance readability.
• Align left: Left-align your text. This standard format is easier to read and scan quickly.
• Avoid walls of text: Break your content into short paragraphs. Each paragraph should focus on one main idea.
• Use bullet points sparingly: While bullet points can make key points stand out, overuse can clutter your letter. Use them for critical information only.
• Highlight key information: Use bold or italic text sparingly to emphasize important points, such as specific achievements or key skills.
• Include white space: Don’t be afraid of white space. It makes your cover letter easier on the eyes and helps prevent it from looking too crowded.

By following these tips, you can ensure your product manager cover letter is both professional and easy to read.

Let your cover letter write itself — with AI!

2. how to craft a powerful header & headline as a product manager.

A cover letter header and headline serve an essential purpose in any cover letter by giving the document much-needed structure and visual flow.

Your cover letter header comes first, typically placed either centered or in the top left of the page. In this header, you need to include information such as:

• Your name and professional title
• Your professional contact information (phone number, email, and optionally, LinkedIn profile link)
• The name of the hiring manager and their professional title
• The name of the company you are applying to
• The address of the company

Let's take a look at two contrasting examples:

Bad cover letter header example

Joe King [email protected]

To: Miller Production, Inc.

Why is it so bad?  The applicant's email address, "[email protected]," looks unprofessional and undermines the seriousness of the application. The lack of a phone number makes it difficult for the hiring manager to contact the applicant easily. What's more, addressing the company without mentioning a specific hiring manager shows a lack of research and personalization.

Good cover letter header example

Joe King , Product Manager (123) 456-7890 | [email protected] | linkedin.com/in/joe-king

To: Mr. Peter Wise, Hiring Manager Miller Production, Inc. 1234 Street Address Washington, D.C. 20005

Why does this cover letter header example work?  The professional title is clearly stated next to the name, immediately letting the reader know the applicant’s role. The contact information is complete and professionally formatted, creating a polished look. The recipient’s full name, title, and complete company address are included, conveying attention to detail and professionalism. Everything is neat, easy to read, and well-ordered.

Following your header is your cover letter headline , a brief title statement that helps catch the eye of an employer, giving them a quick preview of what to expect. Think of it as the title of a news article; it should be captivating and informative.

Here's what a strong headline should contain:

• Specific role: Clearly mention the position you’re applying for, such as "Product Manager."
• Key achievements: Highlight a significant accomplishment or skill relevant to the role.
• Value proposition: State what you bring to the table — how you can solve a problem or add value to the company.
• Conciseness: Keep it short and to the point, ideally one sentence.

Bad cover letter headline example

Applying for Product Manager Position

Why is it weak? This headline is too generic and doesn't provide any valuable information beyond the fact that you're applying for a job. It doesn't engage the reader or hint at your qualifications.

Good cover letter headline example

Experienced Product Manager with a Proven Track Record in Boosting Customer Engagement by 25%

Why is it strong? This headline immediately communicates your relevant experience and a specific achievement. It not only tells the reader you're applying for a product manager role but also highlights your value to the company by showcasing a quantifiable result.

Crafting a compelling headline is crucial for making a great first impression with your cover letter. By mentioning the specific role, highlighting key achievements, and stating your value proposition — all while keeping it concise — you can capture the hiring manager’s attention and encourage them to read more.

Still looking for a job?  These 100+ resources will tell you everything you need to get hired fast.

3. How to tailor the content of your product manager cover letter

Whenever you write a product manager cover letter, you should tailor the content for the  specific employer and job you're applying to.

By doing so, you show the employer that you've put a great level of effort into your application and also that you have excellent attention to detail.

Tailoring a cover letter requires you to thoroughly research the company beforehand, looking for key details such as:

• The company’s values and workplace culture
• The company’s current goals and projects
• The staff member at the company responsible for hiring managers

This last detail will help you to create a personalized greeting that addresses the specific staff member by name, indicating immediately that the letter has been tailored.

Here are 3 examples of personalized cover letter greetings

Dear Department Head Jane Doe,

• Dear Ms. Jane Doe,
• Dear Ms. Jane Doe & the Product Development Team,

If, despite your best efforts, you cannot find the hiring manager’s name , don’t worry. You can still create a professional and respectful greeting. Use generic salutations that convey professionalism and are specific enough to feel personalized.

Here are a few examples of generic greetings

• Dear Hiring Manager,
• Dear Recruitment Team,
• Dear Product Management Hiring Committee,

Using these generic but respectful greetings ensures that your cover letter remains professional and appropriately addressed, even in the absence of specific information.

Pro tip: Avoid using the outdated greeting "To Whom It May Concern." This phrase can make your cover letter seem impersonal and generic.

4. How to write a compelling product manager cover letter introduction

The introduction of your product manager cover letter is your chance to capture the hiring manager's attention right from the start. A strong opening should clearly convey why you're the perfect fit for the role and set the tone for the rest of your cover letter.

To write an effective product manager introduction, make sure to include:

• A concise summary of your professional history
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Pro tip: If you do not have a mutual acquaintance to name, try using LinkedIn or other professional networking sites to connect with current employees and associates of the companies you are most interested in. This can help you gain better insights into what a company is looking for, as well as gain a few new professional acquaintances.

Bad example of a product manager cover letter introduction

To Whom It May Concern,

I am writing to express my interest in the product manager position. I have over 9 years of experience and believe I could be a good fit for your company. I found your job listing online and decided to apply.

Why is it ineffective? This opening is generic and uninspiring. The greeting "To Whom It May Concern" feels outdated and impersonal. The statement about finding the job listing online does not show any specific enthusiasm or research about the company. Overall, it fails to grab attention or establish a connection with the hiring manager.

Good example of a product manager cover letter introduction

I am a product manager with 9+ years of experience overseeing high-level product development and fostering strong shareholder relationships. As your company is a leader in the product development industry, I am thrilled by the opportunity to potentially join your team. My former colleague and friend, Mr. John Smith, is a project manager at your company and strongly recommended I apply for this position.

Why does it hit the mark?  This introduction is compelling because it immediately highlights relevant experience, shows enthusiasm for the specific company, and mentions a mutual acquaintance. It establishes the applicant as a well-connected professional who has done their homework on the company. 

Find out your resume score!

5. How to describe your skills & accomplishments as a product manager

After you have successfully written your product manager introduction, your next step is to write the body paragraphs of your cover letter. A strong product manager cover letter will contain between 2 to 4 body paragraphs that offer key insights into your most relevant skills and accomplishments.

As you write these paragraphs, make sure the information you include is highly specific and contextual. Don’t just plainly state what skills you possess — describe how you have honed these skills and how you apply them in the workplace.

Here are 6 examples of product manager skills to describe in your cover letter

• Market trend analysis
• Customer surveying techniques
• Developing product development roadmaps
• Building relationships with stakeholders
• Creative problem-solving
• Defining product vision and objectives

When describing accomplishments, use quantifiable data and details whenever possible. This will help you show the employer the tangible value you have to offer. 

Here are a few examples of accomplishments in a cover letter

• As a product manager at [Former Employer], I closely monitored market trends to help determine the best features to add to software and identify the optimal times to release these features. My market research resulted in a 45% increase in customer satisfaction with feature releases and a 30% increase in overall user retention.
• During my tenure at [Previous Company], I developed a comprehensive product development roadmap that streamlined the launch cycle by 20%. This roadmap not only optimized internal processes but also improved time-to-market, resulting in a 15% boost in annual revenue.
• In my role at [Former Job], I led a team to create a new customer surveying technique that gathered essential user feedback more efficiently. This method increased our response rate by 25%, contributing to a 40% improvement in product usability scores.

Effectively describing your skills and accomplishments in your cover letter can set you apart from other candidates. By providing specific and contextual information, along with quantifiable data, you can demonstrate your value clearly to potential employers.

6. How to use powerful action verbs in a product manager cover letter

Using powerful action verbs in your product manager cover letter is essential for making a strong impression. These verbs help to convey your experiences and achievements dynamically and engagingly, showcasing your proactive approach and impact in previous roles.

They add to your cover letter:

• Clarity: Action verbs make your statements clear and precise, leaving no ambiguity about your role and contributions.
• Impact: They help to create a vivid picture of your accomplishments, making your experiences more memorable to the hiring manager.
• Professionalism: Strong verbs demonstrate confidence and professionalism, indicating that you are an assertive and results-driven candidate.
• Variety: Action verbs add variety to your language, preventing your cover letter from sounding repetitive or monotonous.

Here are some of the best action words for your product manager cover letter

• Initiated: Demonstrates your ability to start new projects or ideas.
• Led: Shows leadership and ability to guide teams or projects.
• Developed: Indicates your involvement in creating new products or processes.
• Implemented: Highlights your capability to put plans into action effectively.
• Streamlined: Implies that you’ve made processes more efficient.
• Collaborated: Points to your skills in working well with others.
• Analyzed: Demonstrates your analytical skills and ability to make data-driven decisions.
• Enhanced: Suggests improvement in existing processes or systems.
• Executed: Shows the ability to carry out plans successfully.
• Innovated: Reflects creativity and the ability to bring new ideas to the table.

Including powerful action verbs in your product manager cover letter can significantly enhance its impact. These verbs make your experiences and achievements stand out, clearly showing your proactive and results-driven approach. Don't underestimate the power of a well-chosen action word — it can make your cover letter more compelling and memorable to potential employers.

7. How to conclude your product manager cover letter persuasively

The final step to writing an excellent product manager cover letter is to create a persuasive conclusion. This conclusion needs to encourage the employer to contact you promptly and give clear instructions on how to best contact you.

The closing statement of your product manager cover letter should include:

• Summary of your competence for the role
• Enthusiasm about the opportunity
• How and when you can be contacted
• When you intend to follow up
• A formal sign-off

Bad example of a cover letter closing statement

Thank you for considering my application. I hope to hear from you soon.

[Applicant Name]

Why does it fall short? This conclusion is weak and lacks specificity. It fails to summarize the candidate's competence or enthusiasm effectively. The statement "I hope to hear from you soon" sounds passive and does not encourage immediate action. It also doesn't provide clear contact details or a timeframe for following up, making it less likely for the employer to prioritize contact.

Good example of a cover letter closing statement

As your new product manager, I am certain I can increase the satisfaction of both your customers and shareholders. I would love to meet directly within the next week and am available any weekday from 8 a.m. to 5 p.m. The best way to reach me is at (123) 456-7890. If I have not heard back by next Monday, I plan to reach out at that time.

Warm Regards,

Why is this conclusion effective?  It summarizes the candidate's confidence in their ability to contribute positively to the role. It expresses enthusiasm for the opportunity and provides clear availability, making it easy for the employer to plan an interview. The statement about following up shows initiative and interest, while the formal sign-off maintains professionalism.

All in all, a persuasive conclusion ties your cover letter together, leaving a strong final impression. Avoid vague and passive closings to ensure your cover letter stands out as professional and proactive.

8. How to avoid common mistakes in a product manager cover letter

Writing a cover letter for a product manager position can be a complex process, and it’s easy to make mistakes that could potentially jeopardize your application. By being aware of common pitfalls and understanding how to avoid them, you can create a compelling and error-free cover letter.

Here are some common mistakes and tips on how to avoid them:

• Being too generic: Using a one-size-fits-all cover letter that doesn’t address the specific company or role. Tailor each cover letter to the specific job by mentioning the company’s name, discussing their products or services, and highlighting relevant skills and experiences that match the job description. Show that you've done your research and are genuinely interested in the role.
• Focusing too much on yourself: Talking only about what you want and what you will gain from the position. Balance your cover letter by emphasizing what you can offer the company. Show how your skills and experiences will benefit them and contribute to their success.
• Ignoring job requirements: Overlooking key job requirements and not addressing them in your cover letter. Carefully read the job description and ensure you address the essential qualifications and skills listed. Provide examples of how you meet or exceed these requirements.
• Excessive length: Writing a cover letter that is too long and dense, making it difficult for the hiring manager to read. Keep your cover letter concise and focused. Aim for no more than one page, with short paragraphs that highlight your key qualifications.
• T ypos and grammatical errors: Submitting a cover letter with spelling mistakes, grammatical errors, or incorrect company names and job titles. Proofread your cover letter multiple times and consider using tools like Grammarly. Ask a friend or mentor to review it for any mistakes you might have missed.

By being mindful of these common mistakes, you can craft a more effective and polished product manager cover letter. Tailoring your letter to the specific job, balancing your content, addressing key requirements, keeping it concise, and thoroughly proofreading will help you make a strong impression on potential employers.

9. How to pair your product manager cover letter with a resume

Pairing your product manager cover letter with a matching resume ensures a cohesive and professional presentation. While they serve different purposes — your cover letter introduces you and highlights specific skills, and your resume provides a detailed overview of your career—they should complement each other in design and content.

Consistency in design conveys professionalism, attention to detail, and helps build your personal brand. Matching fonts, colors, and layouts across both documents make your application visually appealing and easier for hiring managers to navigate.

Tips for matching designs:

• Fonts and colors: Use the same fonts and color schemes in both documents.
• Headers and footers: Ensure identical headers and footers for a unified look.
• Layout: Maintain a consistent layout style, including bullet points and spacing.
• Spacing and margins: Align spacing and margin sizes for uniformity.

By aligning the design of your product manager cover letter and resume, you create a polished and cohesive application. This attention to detail can set you apart from other candidates, showcasing your professionalism and thoroughness.

Try our AI Resume Writer and have your resume ready in minutes!

10. average salary and job outlook for product managers.

When considering a career as a product manager, it's important to understand both the financial and employment outlook aspects of the role. According to the most recent data from the U.S. Bureau of Labor Statistics (BLS), the average yearly salary for product managers was $116,970 as of May 2023.

The employment of industrial production managers, a closely related field, is projected to grow 2 percent from 2022 to 2032, which is about as fast as the average for all occupations. This steady growth reflects ongoing demand for skilled managers who can oversee the production process efficiently.

Additionally, the BLS projects about 1 5,300 openings for industrial production managers each year, on average, over the decade. These openings are expected to arise from the need to replace workers who transfer to different occupations, retire, or leave the workforce for other reasons.

A career as a product manager not only offers a lucrative average salary but also a stable employment outlook. With an expected growth rate in line with the average for all occupations and numerous job openings each year, it's a solid career choice for those with the necessary skills and experience.

11. Top resources for job-seeking product managers

Job hunting as a product manager can certainly be a challenging process, but with a strategic approach, it becomes much more manageable. For example, you can start by going through the following resources: 

• Industry-specific job boards: Firstly, take a look at niche platforms like Product Manager Job Board or AngelList . 
• General job search boards: Next, you can sift through job postings gathered by websites like Monster , Glassdoor , or Indeed .
• LinkedIn: If you don't have a LinkedIn profile yet, set one up! This powerhouse of a platform can bring you closer to networking opportunities and job listings like no other. 
• Professional associations: By checking organizations such as the Association of International Product Marketing and Management (AIPMM), the Product Development and Management Association (PDMA), and the Product Management Consortium (PMC) you gain access to valuable industry insights, training programs, and networking events alike. 
• Specialized media: To succeed in this highly competitive job, you'll need to keep yourself updated on the latest industry news, trends, and strategies. Media like “ ProductHunt ,” “ Mind the Product ,” and “ Women in Product ” are excellent sources of all relevant information. 
• Continuous learning: Lastly, don't forget to work on expanding your skill set! Thanks to online learning platforms like Product School , Coursera , edX , or LinkedIn Learning , you can enroll in courses more easily than ever.

Remember that being thorough and persistent will only increase your chances of landing a role that you actually want. 

Product Manager Cover Letter FAQ

How should i showcase my product management skills in my cover letter.

Highlight your most relevant skills by providing specific examples of past projects and the results you achieved. For example, you can discuss your experience with the product lifecycle, from ideation through launch and iteration. And don't forget to mention any successful outcomes, such as improvements in efficiency, increases in user engagement, or revenue growth.

What are common mistakes to avoid in a product manager cover letter?

Common mistakes include: being too vague, repeating your entire resume, and NOT tailor the cover letter to the specific job. Also, make sure your letter is concise, free of typos and grammatical errors, and focused on what you can bring to the role, rather than what you wish to gain from it.

Do I need to use of keywords in my product manager cover letter?

You certainly should! Using keywords from the job posting is essential for getting past Applicant Tracking Systems (ATS). Reread your job ad and identify keywords related to required competencies and tools, such as "agile development," "user testing," or "market analysis." Then, use them naturally throughout your cover letter.

How can I highlight my leadership skills in my cover letter?

Mention specific instances where you led a team or project to success. For example, you might mention a product launch you managed or a significant improvement project you led that resulted in increased user satisfaction or sales. If you want to make your accomplishments more impactful, we recommend using quantifiable data whenever possible.

How do I address a career change or lack of direct experience in my cover letter?

In case you’re transitioning into product management from another field, focus on transferable skills that are relevant to the role. For instance, if you have a background in software development, highlight your understanding of the technical challenges and how this can add value to your role as a product manager.

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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How to Write a Product Manager Cover Letter That Will Get You Hired

Carlos González De Villaumbrosia

Updated: May 6, 2024 - 10 min read

The Product Manager cover letter is your golden ticket to landing your ideal role, where you lead projects, impress leadership, and enhance the user experience. You've mastered the skills, networked effectively, and polished your resumé. Yet the cover letter remains a hurdle for many. 

We get it—you'd probably rather wrestle with a product roadmap than write a cover letter. A staggering 31% of job applicants skip sending a cover letter altogether, often to their own detriment. Why? Because crafting that perfect cover letter can make you stand out in a sea of resumés, proving that you're not just another applicant—you're the right applicant.

Consider it your unique platform to showcase yourself beyond your resumé, weaving a narrative that aligns your skills and experiences perfectly with the company's objectives and culture. 

So, whether you're a seasoned Product Manager eyeing your next big challenge or a newbie aspiring to break into this exciting field, this guide is your roadmap to writing a cover letter that will not just open doors but have hiring managers practically rolling out the red carpet for you. Ready to make your first impression your best impression? Let's get started.

Why is your cover letter the golden ticket to your dream PM Job?

You're probably wondering, "Why should I focus on a cover letter when most hiring managers are swamped with applications and barely skim through them?" Good question. Here's the answer: When it comes to first impressions, your cover letter isn’t just a garnish; it's the main course. 

In a sea of near-identical resumés, a compelling cover letter can divert your application from the "maybe" pile straight to the "let's interview this person ASAP" pile. It offers you a chance to tell your story, align your skills with the company's needs, and show your unique value—something your resumé alone can't do. 

So if you want to transform from just another applicant to a top-of-mind candidate, then crafting an unforgettable Product Manager cover letter is a MUST.

Kicking off: What is the purpose of the cover letter?

Here’s your stage to unfold an enthralling narrative, one that showcases your irreplaceable skills and how you’ll be a game-changer for the company. Flex those communication muscles and craft a story that answers these critical questions:

What makes you the standout candidate for the job?

Why are you excited by the world of product management?

What's the magnetic pull that makes you want to work for this specific company?

Keep those questions as your North Star , and you'll pen a cover letter that will stand out.

A step-by-step guide to crafting your Product Manager cover letter 

Though often underestimated, a well-crafted cover letter can be the difference between a "Thanks, we'll be in touch" and a "When can you start?" So, if you're ready to make an impression that sticks, you're in the right place.

Step 1: Research the Company

Before you type a single word, know the company you're applying to like the back of your hand. Look beyond the job description—explore their products, values, and culture. To make your cover letter more relevant to the needs of the organization, find out more about its mission and core values. Your cover letter needs to be a tailored masterpiece, not a one-size-fits-all afterthought.

Step 2: Nail the opening

Don't just start with, "I'm applying for X position." Yawn. Kick things off with something memorable. Maybe cite a recent product launch that impressed you, or briefly state what excites you about product management and how it aligns with this specific role.

Step 3: Connect the dots

You've got skills, but why should they care? Cover letters are an opportunity for you to connect your experience with the needs of the company. Pick one or two of your most noteworthy achievements and discuss them in the context of how they would benefit the company. Show them you've not only got what it takes but also have the foresight to apply it effectively.

Step 4: Showcase your unique value

Every Product Manager can claim they're "results-driven" or "a team player." Instead, hone in on unique aspects of your background or approach that align with the company's needs. Clarify how your previous experience and skills will benefit the company. If you're new to product management, highlight skills that can be applied to a Product Manager role. Show how your capabilities align with the skill set needed for the job. In short, give them a reason to say, "We need this person on our team."

Step 5: Keep it crisp

Your cover letter isn't the place for a career memoir. Keep it concise and impactful. As a rule of thumb, aim for three to four short paragraphs, and be sure to stick to one page. And please, proofread—first impressions are all in the details.

Step 6: End strong

Close the letter with enthusiasm and a call to action. Express your excitement about the possibility of contributing to the team and suggest a follow-up action, like an interview or a further discussion.

Step 7: Sign and send

After one final review, sign it off professionally and attach it alongside your polished resumé. For bonus points, send it directly to the hiring manager's email if you can find it. It's a small detail that could yield big results.

Pro tip: Make sure you write a different cover letter for each company you apply to. Each should showcase your most valuable qualifications and detail your reasons for wanting to work for that specific organization. A recruiting manager won’t be nearly as interested if you send out generic cover letters.

What do you need to include in your PM cover letter?

Alright, you're ready to roll up your sleeves and craft that cover letter to land you into your next PM role. But hold up! Before you unleash your keyboard skills, let's get crystal clear on what you mustn’t leave out.

Your cover letter should include your name, phone number, and email address. You can also link to your LinkedIn profile and website/portfolio.

Add the recipient's full name and position in the cover letter. For more details, see the job description. Find the hiring manager's name on the company website or LinkedIn if the job posting doesn't list a contact.

Introduction

Your introduction isn’t just a formality, it’s your opening pitch. Make it clear from the get-go why you're not just looking for any job, but why you’re laser-focused on becoming a Product Manager at their organization. This isn't just about filling a role, it's about you adding immense value to their team. Nail this, and you're well on your way to making sure your cover letter is actually read.

Body of the letter

Here you should spell out why you’re not just another PM applicant. Have you spearheaded a hugely successful product that skyrocketed in the market? Perhaps you've innovated processes that saved time and money. Make it clear and make it count.

Use your cover letter as a stage to share your most compelling stories. The resumé may list your achievements, but your cover letter brings them to life. 

Make sure to paint a vivid picture of how you used those highly sought-after skills to achieve spectacular outcomes in your previous roles. Your goal is to make the Hiring Manager think, "Wow, we need this person on our team yesterday."

1. Add specific examples of your success

Saying you're good isn't enough; you have to show it. Use precise metrics to illustrate your achievements. Scour that job posting like an analyst diving into metrics. Are they looking for someone skilled in Agile methodologies? Great, you managed a Scrum team that accelerated product development by 20%. Are they asking for strong analytical skills? Perfect, mention how you used data analytics to drive a 30% increase in user engagement for your last project. 

Pro tip: It's not just about stating that you're a fit for the job. It's about providing the evidence that leaves them nodding their heads, eager to invite you to the next stage of the hiring process. 

2. Be aligned with the company's needs

Do your homework. Know what challenges the company is facing and align your experience and skills with their specific needs. This shows you’re already thinking like a part of their team.

3. Mention transferable skills

Especially important if you're newer to the PM scene. Maybe you haven’t launched a SaaS product, but you’ve led a team, managed budgets, or nailed customer satisfaction in another role. Show how those skills will make you a quick learner and a valuable addition to their PM team.

4. Reasons for applying

Employers aren't just hiring a skill set; they're hiring a person who'll bring energy, perspective, and yes, enthusiasm to their team. Your cover letter is your opportunity to let that enthusiasm shine.

So, what's got you buzzing about this role? Is it the cutting-edge projects that make you want to jump out of bed in the morning? Or perhaps it's the industry itself, pulsing with innovation and opportunity. Maybe you've heard legends of the company culture and you're already mentally decorating your desk.

Whatever it is, let them know. Companies want to feel desired too! Your enthusiasm can be the secret sauce that sets you apart from Mr. or Ms. "I’m-Just-Here-For-The-Paycheck."

Share what excites you about the role, but go beyond surface-level flattery. Get into the nitty-gritty of how the company's mission aligns with your own values or how the team's pioneering approach is exactly the environment where you thrive. Think of job-hunting like dating; the goal is to find that special connection, the mutual interests that make the relationship worthwhile for both parties.

Pro tip: Be on point and let them know why product management gets you out of bed in the morning, whether it's solving customer pain points or a love for agile workflows.

Keep your conclusion brief and to the point and don't leave them hanging. 

1. Call to action

Explicitly express what you want next—an interview, a meeting?  Make sure you clearly state the next steps. 

2. Professional sign-off

Keep it classy. A simple "Best regards" or "Sincerely" followed by your name seals the deal.

Bonus tip: Harness the power of AI tools to jump-start your cover letter

Ever heard of AI tools like ChatGPT? They can take your CV or LinkedIn profile, tailor it to the job description, and produce a first draft of your cover letter. Imagine having a virtual wingman who's there to get you through the hardest part—starting.

Now, before you leave your job search to the machines, a word of caution: AI is brilliant but it's not perfect. Think of this first draft as a template or a building block. It gives you something to work with, a foundation that you can embellish with your personal anecdotes, and achievements, and that 'je ne sais quoi that makes you, well, you.

You'll still need to sprinkle in some of that authentic flavor that makes you the perfect Product Manager for the job. After all, AI can analyze data but it can't replicate your unique perspective, your problem-solving skills, or your ability to rally a team toward a product vision.

There you have it—a foolproof guide to crafting a Product Manager cover letter that stands out. So go on, turn that job application from just another in the pile to the one they can't wait to discuss in the following hiring meeting .

Learn more with Product School

Ready to land that dream Product Manager role? Equip yourself for success with our Product Manager Certification (PMC) , meticulously crafted by industry-leading Product Managers to give you the comprehensive skill set needed for today’s competitive job market.

Embark on your PMC journey today and take the vital step toward becoming an agile, effective, and sought-after Product Manager. Schedule a call today to find out how you can elevate your PM career.

Updated: May 6, 2024

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Home › Product Career › What Does a Product Manager Do? › Best Product Manager Cover Letter Examples and Templates

Best Product Manager Cover Letter Examples and Templates

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Whenever a candidate applies to a new job for a product manager position, they must signal their value  through multiple mediums. While the resume is the most well-known part of the product manager job application, the product manager cover letter can be just as crucial for landing a product manager job.

While some employers no longer ask for cover letters, many employers still ask for cover letters from job seekers. Plus, if you’re planning on sending an email to the recruiting team to apply (rather than using an online application portal), your email itself should be the cover letter.

Below, I’ll discuss what a cover letter is, why it matters for your job search, and what its structure looks like. Afterward, I’ll share tangible next steps for how to craft a solid cover letter, as well as a couple of key resources you can use as a starting point for your product manager cover letter.

What Is a Product Manager Cover Letter?

A product manager cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather than invest time in other potential candidates. It’s crucial to remember that the role of the cover letter is to share a narrative – in other words, it’s fundamentally different from a resume for your job application.

The  product manager resume  is all about quantitative value; you want to prove your worth through concrete numbers. The product manager cover letter, on the other hand, is all about stories. You want to demonstrate that you’re the right person for that specific job opening.

Do not use your cover letter to rehash your resume. Your cover letter should be distinct from your resume – you need to take this opportunity to demonstrate a story about yourself in a way that your resume will never be able to do so. Remember,  product managers are also products . Your resume is like a demo video, in that it gives quick hits and stats on why you are the best solution. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.

Why Do Product Manager Cover Letters Matter?

Product managers must demonstrate that they’re master storytellers. After all, the product manager must tell the story of the customer to both  their product development team  and their  business stakeholders . And, the product manager must also tell the product’s story to the customer to convince them to buy the product.

Therefore,  the cover letter is a test . It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter abilities, the is assessing whether you have the chops to craft compelling narratives on behalf of that in the future.

Many companies will let you optionally attach a cover letter to your application. If you take on the challenge, it demonstrates your firm commitment to the company and enables you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a deep impression in the reader’s mind and will help you stand out amongst the crowd.

Think of it like the product requirements that you might get from a customer. While they might ask you for the bare minimum, you know that you can wow them by going above and beyond with a great product manager cover letter. And here’s the most important reason of all: the process is more important than the output. When you go through the process of a cover letter, you’re forced to figure out your story about yourself, and how you are the best solution for the customer’s pain.

You’re forced to  conduct pre-interview research about them so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written a cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!

Product Manager Cover Letter Outline

I’ve found that the most effective cover letters have eight core parts.

• Heading, including your name and contact information
• The Hiring Manager’s name and title, and the company’s name and address
• Introductory paragraph
• Body paragraph(s)
• Closing paragraph

The first part is the introduction. In your first paragraph, you need to cover the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will provide value to the company.

I’ve seen so many cover letters fail to specify either the job title or the name of the company. That’s a sure sign that you’re sending the same cover letter to many companies, which demonstrates that you don’t enough about making a good impression. If that’s the case, you may as well not write a cover letter at all!

Also, make sure that you send the right cover letter to the right company. I’ve gotten so many cover letters for positions at or Apple or Google, even though I’ve never worked at either in my life. If you don’t pay attention to detail, your employer can’t trust you to take of the details as a product manager.

This is especially important if you decide to use a cover letter template. Too frequently, applicants take advantage of cover letter examples or cover letter samples and forget to clean it up. You need to make sure that you’ve done the hard work of personalizing the cover letter – be professional!

Your introduction should be a sales pitch. It’s essentially the same response you’d give to the interview question “tell me about yourself.”

It shouldn’t really be about you – rather, it should be about how you’re excited about what you are doing, and about how you’re the perfect fit to solve their needs. If you feel that you can’t directly address the job requirements on the website, you may need to consider applying for a different role instead.

The second part of the cover letter is your narrative. Here’s where you tell the story about yourself, and where you demonstrate that your past experiences have positioned you to be the best solution available.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you led an initiative from to finish.”

I like to bring two narratives with me into the cover letter, and have each narrative cover a different strength about me while ensuring that I address the pain of the customer and company.

For example, the first narrative might discuss how I worked closely with engineers to tackle a complex, business-critical integrations initiative. It might highlight my attention to detail, my project management skills, my technical skills, my grit, my relentless pace, my ability to manage QA testing, and my strong understanding of my engineers’ needs.

The second narrative might discuss how I helped my company break into a totally new vertical, and how I was able to successfully pitch my product to new prospects. I might focus on my ability to conduct market research and customer research , my eye for design, my skills with rapid prototyping and fast iteration, my ability to navigate uncharted territory and deliver a clear roadmap, and my skills in  handling objections  from prospects.

The key thing to keep in mind is that you must  customize  your cover letter to the specific employer and the specific role that you’re aiming at.

For example, if you’re applying to be a growth product manager, you need to focus on the key traits of growth product management, such as experimentation and creativity. It’s less relevant for you to discuss your deep knowledge of technical architecture. And, if you’re applying to be a  B2B product manager , you need to focus on stories where you led process change management within crucial large accounts.

Another example is to ensure that you’re discussing narratives for products with similar lifecycles. If I’m applying for a “new initiatives” product manager role, I shouldn’t focus too much on scaling an already mature product. On the flip side, if I’m applying for a mature platform product manager role , it’s not valuable for me to share my stories about finding new niches and launching new business lines.

Each of your two stories should be able to stand alone on their own, but should also paint a bigger picture of who you are. What are your personality traits? What are your superpowers? What situations do you thrive in? How do you tackle adversity? Remember that you’re not just being evaluated on what you’re bringing to the table – the cover letter is also testing your communication skills and your ability to tell a cohesive narrative with limited space.

Finally, your cover letter will end with a conclusion. In your closing paragraph, summarize what you’ll bring to the table and why you’re the best fit for the role. Share your excitement about being a part of the team in the future. Subtly lean into the call to action – remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.

How Can I Write a Great Product Manager Cover Letter?

Before you write a single word of your cover letter, you must first  prepare your thoughts .

Reflect on yourself. What are your strengths? What is your value proposition as a product manager? Which of your work experiences really stand out against the competition?

Then, conduct research on the company. What is their mission, and what is their culture? What are their current products? What pain are they trying to solve with the product manager role that you’re applying to?

In other words, what are they currently missing in their organization, and why are they hiring? What industry are they in, and what are the key trends in that industry? What keywords should you highlight in the cover letter, based on the job description?

Again, if you’ve seen our  resume guide  before, you’ll notice that these first few steps are essentially the same. You cannot demonstrate your value unless you know what your value is, who the employer is, and what pains you will solve on their behalf.

Now, identify the key stories that draw a direct line between your value and how it solves their pain. Hiring managers need to see the shortest path between you and the role, so you need to tell the stories that will cement your place in their minds as the best candidate for the job.

After all, people regularly believe that past experience indicates future success, and that’s why your stories of success matter so much in the cover letter.

Now that you have your key stories, flesh them out on paper. Write your two stories first. Your value must come through in the narratives themselves – don’t write the intro or the conclusion until your two stories are done. And remember, product managers are master storytellers – so don’t rely on bullet points to demonstrate the impact that you’ll bring.

Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.

Then, go back and edit the whole thing down to a single page. Remember that when potential employers are assessing your cover letter or your resume, they’re not evaluating you on the sum of your experiences.

They’re evaluating you on  the average of your experiences . In other words, you must cut out every single word of fluff, because fluff drags your average downward. If it’s not driving home a specific point, it doesn’t belong in your cover letter.

Ask a friend to take an unbiased look at the cover letter. Do they understand your narrative, your strengths, and why you’d be a valuable asset to the company? Can they determine which specific pains you will resolve at the company, and can they draw a direct line between your experiences and the pain that you will solve? If they can’t extract these details from a 3rd party perspective, you need to go back and edit your cover letter until they’re able to do so.

After all, the reader of your cover letter may not know about your current company, your current industry, or your current role. Therefore, you need to ensure that any uninformed 3rd party can easily see the value that you bring to the table.

Keep iterating – edit your cover letter, ask for feedback, and repeat this process until you and your reviewer agree that you are the best fit for the job out of all of the other candidates who are applying.

Once it’s in a solid place, you’re just about done with this cover letter!

Remember that you must write a whole new cover letter from scratch for every time that you apply to a new or role because you must demonstrate as tight of a product/market fit as you possibly can.

Don’t get lazy and don’t reuse the same cover letter, or else you will lose fit – and therefore you will look less valuable than your competitors. There’s no such thing as a “perfect cover letter”, so don’t try to create a one-size-fits-all solution.

Some additional minor points – don’t worry too much about the salutation, also known as the greeting. It doesn’t matter whether you use “to whom it may concern” or “dear hiring manager” or “dear sir or madam” – the point is to demonstrate that you’re the best candidate out of everyone who’s applying for that job posting. Just focus on the core value that you’re bringing to the company.

Still, looking for more inspiration for crafting a good product manager cover letter? Consider seeking inspiration from these cover letter templates.

Product Manager Cover Letter Samples and Templates

When you look at any product expert’s  professional development as a product manager , you’ll notice that it’s a relatively big learning curve. The product manager role requires years of experience and is often the dream job of product experts.

For these reasons, your expertise and experience should be reflected in the cover letter you draft. It’s not only about the experience you can talk about, what skill sets you have, whether you are Scrum-certified, or how many new products you’ve launched or assisted with.

All of that information can be extracted through a well-drafted  product manager resume template . The product manager cover letter is more about how you approach product management, how you organize data, how you communicate, and how well you can relay information.

With that in mind, are some of the better cover letter samples and templates you can use.

1. Resume Genius

You can find a complete product manager cover letter example on Resume Genius and can even build your cover letter online.

If you download the free sample, it provides you with a ZIP file that includes the Microsoft Word file and other cover letter formats.

The template is simple but includes everything from your personal data to your contact information.

They also provide resume samples – including a great product manager resume example.

You can find the cover letter example here .

2. Live Career

Live Career provides a detailed list of PM cover letter examples. For each kind of cover letter, it gives you an option to create your cover letter using that template.

They also provide cover letter tips and product manager advice on developing a great cover letter. You can gain inspiration from it all and use their templates to draft your cover letter. Furthermore, they also provide PM job-seeking tips to ensure you craft an engaging cover letter for each job.

You can find their cover letter examples and templates here .

Indeed has a wide variety of cover letter samples that they have developed after years of experience with thousands of cover letters.

They provide a relatively simple, yet comprehensive sample for a PM cover letter. The format is simple and can be easily copied and replicated. They avoid the use of bullet points, citing that they divide the hiring manager’s attention.

Furthermore, they provide rudimentary cover letter tips at the end, along with resume samples. As a job search platform, Indeed provides the ideal cover letter sample.

You can find their cover letter sample and template here .

Product Manager Cover Letter Example Tips

Even with a sample or template, it can be tricky to make the best cover letter. Here are some tips you should keep in mind when drafting your product manager cover letter.

• Use an appropriate cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
• Make an attractive yet professional cover letter header.
• Prove you’re up for the position and explain why you want to be part of the company.
• Explain what you can deliver, provide an offer, and close with a professional sign-off.
• Don’t forget to provide your contact information (e.g. phone and email address), and consider adding a link to your profile.
• On the other hand, it’s probably not a good idea to share other social media links such as Facebook, Twitter, or Instagram, so keep those out of your cover letter.
• Don’t forget to proofread your cover letter. Companies expect that you’ll be putting your best foot forward, so double-check for any typos or grammatical errors. Spell check is your best friend.

Keep these points in mind and understand that you’re selling yourself to not only the hiring manager but also the company.

Cover letters are an opportunity for you to tell your story, without being stuck in the formatting constraints of the product manager’s resume. Use this chance to demonstrate why you’re the best fit for the role.

Start with a compelling introduction, then share your two key narratives as though you were answering an interview question. Make sure that your two key narratives are focused on the pain of the company. Wrap up with a conclusion that summarizes your value proposition and demonstrates your excitement about the role.

Notice how your cover letter answers multiple product manager interview questions . It answers the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame an obstacle.” If you know how to write a good cover letter, you know how to crack a solid portion of the interview process too.

As you write more and more cover letters, you’ll find that you’ll become better at positioning yourself as a product. And, as you repeat this exercise, you’ll find that you’ll become better at product management in general as well!

If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course , where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job .

We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.

• Work on projects in a collaborative setting
• Take advantage of our flexible plans and community
• Get access to experts, templates, and exclusive events

Become a Certified Product Manager. Our Product Manager Certification Program teaches you the skills, strategies, and frameworks you need to tackle the challenges of product development and succeed in your role as a product leader.

Become a Certified Data Product Manager. The Data Product Manager Certification Course solves the core need of a PM by helping them gain data fluency.

Become a Certified Product Owner. Our Product Owner Certification Program equips you with the strategies, frameworks, techniques, and skills needed to tackle the challenges of one of the most in-demand roles in the tech industry head-on and come out on top.

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18 Product Manager Cover Letter Examples

Product Managers are the visionaries who orchestrate the development and launch of innovative products, skillfully balancing customer needs, market trends, and business objectives. Similarly, your cover letter is your platform to showcase your ability to strategize, innovate, and deliver results. In this guide, we'll delve into the best cover letter examples for Product Managers, helping you to articulate your unique blend of technical expertise and leadership prowess.

Cover Letter Examples

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The best way to start a Product Manager cover letter is by grabbing the reader's attention with a strong opening line that highlights your key strength or unique selling proposition as a Product Manager. This could be a significant achievement, a unique skill set, or a notable experience that sets you apart from other candidates. For example, you could start with: "As a Product Manager who has successfully launched five high-grossing products in the last three years, I am excited about the opportunity to bring my unique blend of skills and experience to your team." This opening line immediately communicates your proven track record and expertise in product management. It also shows that you are confident, results-driven, and capable of delivering success. In addition, it's important to tailor your cover letter to the specific company and role you're applying for. Mention the company by name and reference the job description to show that you've done your research and are genuinely interested in the role. This will help you stand out and show that you're not just sending out generic cover letters. For instance, you could say: "Having followed your company's growth and the success of your XYZ product, I am excited about the opportunity to contribute to your team and help drive the development of innovative products." Remember, the goal of the cover letter is to make a strong first impression and convince the reader to look at your resume, so make sure your opening line is compelling and relevant.

Product Managers should end a cover letter by summarizing their interest in the role and their qualifications. They should also express enthusiasm for the opportunity to contribute to the company's product development efforts. Here's a sample closing paragraph: "In conclusion, I am excited about the opportunity to bring my unique blend of skills and experience to your team as a Product Manager. I am confident that my background in product development, combined with my passion for creating innovative solutions, would make a significant contribution to your company. I look forward to the possibility of discussing my candidacy further and how I can contribute to your team." After this, they should add a professional closing, such as "Sincerely" or "Best regards," followed by their name. It's also important to thank the hiring manager for their time and consideration. This shows respect and appreciation for the opportunity. Remember, the ending of a cover letter is just as important as the beginning. It's the last impression you leave with the hiring manager, so make sure it's a strong one that reinforces your suitability for the role.

A Product Manager's cover letter should ideally be about one page long. This length is sufficient to succinctly present your qualifications, experience, and interest in the role without overwhelming the hiring manager with too much information. It's important to keep it concise and to the point, focusing on your most relevant achievements and skills that align with the job description. Remember, the cover letter is your opportunity to make a strong first impression and to convince the hiring manager that you're the right fit for the role. Too short a letter might seem rushed or imply a lack of interest, while too long a letter might lose the reader's interest.

Writing a cover letter with no experience as a Product Manager can seem daunting, but it's all about showcasing your transferable skills, demonstrating your passion for the product management field, and highlighting your willingness to learn. Here's a step-by-step guide on how to write your cover letter: 1. Address the Hiring Manager: Start your cover letter by addressing the hiring manager directly. If you don't know their name, do some research to find out. This shows initiative and attention to detail. 2. Introduction: In the first paragraph, introduce yourself and express your interest in the position. Mention where you found the job posting and why you're interested in the role and the company. 3. Highlight Transferable Skills: Even if you haven't worked as a Product Manager before, you likely have skills that are relevant to the role. These could be from previous jobs, internships, or even academic projects. For example, if you've worked in a customer service role, you can highlight your communication skills and your ability to understand customer needs. If you've worked in a technical role, you can highlight your understanding of technology and your ability to work with technical teams. 4. Showcase Your Knowledge: Show that you understand what a Product Manager does and the skills that are required for the role. You can do this by mentioning relevant courses you've taken, books you've read, or any other ways you've educated yourself about product management. 5. Express Your Passion: Hiring managers want to see that you're passionate about product management. You can express this by talking about why you want to transition into this role and what aspects of product management excite you. 6. Demonstrate Your Willingness to Learn: Show that you're eager to learn and grow in this new role. You can mention any relevant certifications you're planning to get, or express your willingness to take on new challenges and learn on the job.

Related Cover Letters for Product Managers

Product manager cover letter, ai product manager cover letter.

Product Owner Cover Letter

Associate Product Manager Cover Letter

Agile Product Manager Cover Letter

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Product Manager cover letter examples

You know how to use data analysis and research skills in your job, but do you know how to put these to good use when writing a cover letter?

If you’re hoping to secure a position as a product manager, you need to use facts, figures and your biggest achievements to make your application stand out.

We’ll teach you how to do just that, as well as share some product manager cover letter examples to inspire you. Check out our detailed writing guide below.

CV templates 

Product Manager cover letter example 1

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Product Manager cover letter example 2

Product Manager cover letter example 3

These 3 Product Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Product Manager cover letter

Here’s how to write your own winning Product Manager cover letter

Write your cover letter in the body of an email/message

When writing your Product Manager cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of Product Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Product Manager cover letter

Your Product Manager cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Product Manager cover letter templates

Copy and paste these Product Manager cover letter templates to get a head start on your own.

I am excited to apply for the Senior Product Manager vacancy at Maxwell Bond. With a track record of spearheading IT product launches and a passion for creating innovative solutions that meet customer needs, I am confident in my ability to drive the growth and success of your portfolio.

Throughout my 15 years of experience, I have had the privilege of working with cross-functional teams that bring impactful SaaS products to market. My strategic mind-set, strong analytical abilities, and dedication to understanding customer pain points have allowed me to deliver exceptional results and drive revenue growth for my current and previous employers.

During my time as a Senior Product Manager at Emperis UK I successfully lead the development of three security firewall products that generated £2M+ in revenue, alongside introducing agile methodologies which reduced time-to-market for new software features by 30%. I also used feedback to drive improvements that increased CSAT scores by 23% within a 12-month period.

I am excited about the opportunity to attend an interview where I can discuss how my qualifications align with your requirements, and how I can contribute to your organisation’s technological advancements.

Kind regards

I hope you are well. I would like to express my strong interest in the advertised Product Manager position at Deskpro.

As a seasoned professional with 10 years of experience in product management, I have developed a deep understanding of the technology landscape and a keen ability to translate market needs into high-impact B2B/B2C platform solutions. My strong analytical abilities and customer-centric approach ensure exceptional results through driving profitability.

I am passionate about working closely with a small squad of designers and software engineers to ensure timely and quality product releases that meeting customer needs and align with IT strategies. A few accomplishments in my current role at E2X entail, improving engagement metrics, including a 40% increase in active users, while boosting product adoption rate among trial customers by 56%. Furthermore, I optimised product performance, which bolstered application loading speed by 32%.

Thank you for considering my application. I have attached my resume and a portfolio of successful technology product launches for your review, and I am available for interview at your convenience.

As EKIM Consulting is known for its innovation and cutting-edge software applications, I am excited to apply for the Junior Product Manager position, as advertised on Glassdoor. With a BSc in Computer Science, I am eager to apply my knowledge to make a meaningful impact on your organisation’s success.

Throughout my academic journey, I have cultivated a solid understanding of technology and business concepts, coupled with hands-on experience in various IT projects and a two-year internship at Orbis.

As an intern, I assisted in the development of eight new product features that enhanced product functionality by 25%, as well as resolved 15 reported bugs and implemented improvements based on user feedback, which resulted in a to 40% increase in product stability and customer satisfaction. My exposure to agile methodologies, market research, and user-centred design has prepared me to take on the challenges of a dynamic entry-level product management role.

Thank you for considering my application. I am available for an interview at your earliest convenience and can be reached via phone or email.

Brian Connor

Writing a strong attention-grabbing cover letter is a vital step in landing a good Product Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

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Product Manager cover letter example

Product manager is a position title that attracts high-quality candidates in job competitions. A compelling product manager cover letter is one of the best ways to get an edge over other applicants with similar qualifications. Your personality, passion, sincerity and motivation may be the key determining factors why you are hired over any other given person.

Resume.io is here to help you maximize your chances of landing the perfect new job. Our arsenal of tools includes more than 180like this product manager occupation-specific cover letter examples , paired with writing guides.

This product manager cover letter example, illustrating step-by-step writing advice, will:

• Show you why and how a cover letter can be your secret weapon during the project manager job search
• Outline the best format for any cover letter
• Explore the most applicable writing tips and tricks to make your cover letter shine in each section: header, greeting, introduction, body and closing
• Discuss cover letter strategies reflecting your expertise as a product manager
• Help you make an eye-pleasing first impression with the right layout, design and formatting choices
• Review common cover letter writing mistakes.

Why product managers need a cover letter

From inception to outcome, product managers are largely responsible for getting an item into the hands of consumers. This relatively new field is exciting because of the opportunities to balance multiple demands, solve problems and implement your vision for a new product.

But the role can also be rather nebulous. With engineers, designers, executives and other stakeholders all carrying some of the weight of the project, where exactly does the product manager fit in? And how can a product development candidate prove that he or she is the one to lead the project to success? TheProductManager.com agrees that the job description can be vague, but lists eight key day-to-day responsibilities .

Part of thriving in the product management role is creating your own mission and laying out your potential contributions to the start-up or business. And one of the best places to do that is within the perfect cover letter.

Purpose of a cover letter

The first step in writing a great cover letter is to understand what the document actually is. Sometimes referred to as an application letter, a cover letter is a statement of your interest in the position. You should keep it short , limiting your document to one page (roughly 200 to 400 words). The focus is on your most relevant experiences, strongest skills and potential contributions.

A great cover letter helps you make a personal connection with the employer to show them why you’re the ideal candidate for the role. In the past, a cover letter was often a bland document that was overly formal and said generally the same thing regardless of the role. Nowadays, your cover letter should complement the tone and professionalism of the company to which you’re applying. It should also convey a sense of your personality. Think of it as your first introduction before you ever set foot in the office.

What if the product manager job application doesn't require a cover letter?

Online applications are a blessing and a curse. While they streamline the application process greatly, they can often leave an applicant with no one to turn to if questions or problems arise. This is often the case with when job descriptions label the cover letter as “optional” or don’t even mention it. It can be hard to tell if you should include a cover letter at all.

Don’t let this one ambiguity discourage you. The truth is, a great cover letter is like a secret weapon that can significantly increase your chances of the job even if the competition is fierce. That’s why, unless asked not to write a cover letter, we recommend creating and submitting a customized one with every application.

General advice on cover letters

Since product management looks different in almost every company, you need to be crystal clear about what your plans and intentions are. While you don’t want to come across as pretentious or demanding, a healthy dose of confidence and clear leadership abilities are essential for this role. 

Your resume is great for expressing what you’ve done in the past, but unfortunately it’s not the best tool for discussing your future ideas. That’s where a well-thought-out cover letter comes into play. A cover letter can effectively maximize your chances of success, even if you don’t have the years of experience other candidates do.

In product management, you need to understand the vision of the CEO, the stakeholders and, of course, the consumers. Your cover letter is one of the most important documents you can submit because it is a chance to make the best case for yourself. 

Here are some sample questions you can ask to define your purpose while writing your cover letter for a product management role:

• What skills have you demonstrated in previous positions that make you the ideal candidate for this role?
• What have you achieved in terms of sales and production?
• What unique strategies or technologies can you implement to make a business boom?
• What about your personality or workflow make you the right fit for this company?

The importance of customizing your cover letter

Just as the best products are tailored to their ideal customer base, your cover letter needs to reflect the most relevant experiences and skills you have for each specific company that you apply to.

The product management role is hardly one-size-fits-all. That means the tailoring process will be more lengthy and more important than for other job titles. Make sure to reflect on why you think you’re the right fit for this particular product or company. A brainstorming or note-taking session might be worth your while before you start to write. For the product manager role, the effort you put into customizing your cover letter with bright ideas and the right skills is often the deciding factor when it comes time to decide which candidates get a job interview.

Best format for a product manager cover letter

Like a product in development, a good cover letter goes through different stages of creation and revision which build on top of each other to reach the final form. Luckily, it’s easier than it sounds. This writing guide will break down the cover letter writing process into bite-sized steps so you can be sure you’ve included all the necessary information. Here is an outline of the key components:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

These sections apply to almost any cover letter for any industry so you can follow these guidelines for years to come. For even more in-depth advice on writing each of these sections, check out our comprehensive cover letter writing guide complete with free sample sentences.

The product manager cover letter sample below is a good foundation to begin developing your own professional application:

October 28, 2022

Dear Mr. Sinton,

As a prominent product manager in the HR tech industry for the past six years, I’ve been at the forefront of some of the most exciting developments. From award-winning employee engagement software to integrated training modules and engaging apps, in my previous role at Nurdle HR I helped shape and design innovative solutions that enabled millions of employees to have an easier time at work.

I worked in HR for several years before moving onto the supplier side, so my understanding of customer needs are second to none. I am able to work closely with development teams and guide them in designing functionality that will be adopted by the masses rather than taken up by the few. My last project for Nurdle was an SAAS employee engagement platform with an uptake of 750+ companies and over a million employees in the first year. We covered our development costs within the first three months.

I have worked on 10+ product launches, responsible for the full product development cycle — strategic planning, requirements analysis, quality assurance and product creation and testing. I have taken a number of programming and technology qualifications to allow me to better communicate with my colleagues, with annual revenue of our products exceeding $15 million and over 4,500 happy end clients.

In terms of my project management skills, I am Agile and Scrum-qualified and always seek to run an efficient and inquisitive operation where people can ask difficult questions and get a considered answer. Issues occur when problems are swept under the carpet. On my last performance appraisal, 100% of my colleagues gave me a 10/10 rating for organization and communication.

I would welcome an interview to see how I might help to develop your product pipeline.

Jeffrey Powers

Cover letter header

At the very top of your cover letter sits the header. This section occupies prime real estate since it’s the likely the first section a hiring manager will see. Therefore, it’s important that your header convey the necessary personal data to identify your document. This includes your full name, phone number, email and any relevant social media accounts. Try to avoid filling the header with any extra details since this section takes away from your writing space in the body section. 

The secondary purpose of your header is to create an attractive visual format that catches a hiring manager’s attention and gives a sense of professionalism. 

Align document styles!

A great header is not only a must for your cover letter, it’s also important on a resume as well. And if you’re going to be creating two headers, why not match them for maximum impact? In fact, aligning document styles in this way is one of the best things you can do to show an employer how polished you are. 

If you’re short on time or graphic design prowess, you might consider using a matching resume and cover letter templates. These expertly-made designs allow you to add your information and rest assured that your formatting, spacing, fonts and color schemes are as clean as possible. For product managers, we recommend the free template styles within our modern and creative categories to make a statement, while still aligning with the company’s tone and branding.

The goal of the cover letter header: Label your cover letter with the necessary identifying information, create attractive formatting that stands out in a crowded applicant pool.

Cover letter greeting

In the past, the cover letter greeting was always a standard, formal affair. Nowadays, you’ve got options. The traditional “Dear” followed by "Mr. or Ms." and the hiring manager’s last name still works best for many rigidly professional companies. However, if the employer is known for its casual approach, a familiar greeting might be fine, such as “Hi” or “Hello.” 

Use your judgment here, but when in doubt, it’s better to err on the side of formality.

The goal of the cover letter greeting: Address the cover letter recipient by name with the appropriate greeting based on the company style.

The importance of names and addressed greetings

However you choose to address hiring managers, one of the most important aspects is using their correct name. A name helps to establish a personal connection and a level of respect. It shows that you care about the position and have done the research to make sure you’re reaching the right person. It can quickly set you apart in a sea of “Dear Hiring Manager” and “To Whom It May Concern.” In fact, scientific studies have even shown that humans have a positive neurological response upon hearing their own names.

In large companies, however, finding the hiring manager’s name is easier said than done. Oftentimes, an entire team handles hiring, so your application will be read by many people before you hear back. In this case, you’ll need a plan B. Try using the collective noun that works best for the office environment. “Dear (Company Name) Hiring Team” or even “Hiring Family” if it seems to fit the company's branding. 

Cover letter greeting and introduction

While the header and greeting are all about first impressions, your cover letter introduction is where you’ll really get into the details about who you are and what you have to offer. In large companies, it may be worth specifying that you’re applying for the product manager position, since hiring teams may be filling multiple roles at once. 

Otherwise, it’s important to keep your introduction interesting and relevant. An anecdote, example or statistic can all work well. Make sure to keep your introduction short to encourage the reader to continue on to your body section.

The goal of the cover letter introduction: Hook the reader’s attention with a relevant statement, fact or anecdote, introduce yourself with a powerful and professional sentence.

The greeting and introduction from our product manager cover letter sample appear below. The writer offers a high-level take on career achievements.

Cover letter middle part (body) 

Your cover letter body is the place to get into the nitty gritty of what you can do for your potential employer. Try using the STAR method to organize your experience into relevant examples. First list a S ituation and the T ask asked of you, then describe your A ction and the positive R esult you achieved. Focus only on the most directly related skill sets based on your potential new job description.

A product manager cover letter should be equally address what you’ve accomplished in the past and what you plan to do in the future. Use your second body paragraph to describe potential contributions, or your vision for a project or workflow. Just make sure to use a respectful tone that doesn’t sound entitled or demanding.

The goal of the cover letter body : Describe skills and achievements from previous positions, and mention future goals or initiatives that you could implement in the new workplace

Our product manager cover letter sample illustrates what you might include in the middle part.

How to close a product manager cover letter (conclusion and sign-off)

You did it! Congratulations on making it to the end of your product manager cover letter. The hard work is behind you and you can finally wrap up your writing. But before you get carried away in celebration, make sure to include a call to action at the end of your letter. This sentence describes your interest and enthusiasm for the position, and invites a hiring manager to contact you. 

You can also leave your contact information again here, space permitting. Then choose the most appropriate signature based on the company tone before signing your name. “Sincerely,” “Best Regards” or “Thank you for your consideration” can all work well.

The goal of the cover letter closing: End your letter with a polite call to action that encourages a hiring manager to contact you. Use the most appropriate signature relative to the tone of the workplace

Below is the closing section of our product manager cover letter. The straightforward concluding sentence lets the hiring manager know that you're aware of what the organization's pain point is.

Sincerely, Jeffrey Powers

Writing tips and tricks

The following bullet points offer examples of important qualities to convey in a product manager cover letter.

• Communication skills: Great communication is one of the skills your cover letter can show instead of tell . Make sure your grammar and spelling are perfect. Use words that convey confidence and mastery of the field. Give a taste of your personality, too. Make your cover letter the ultimate display of your communication style.
• Time management: From scrum to QA testing to pricing, getting a product from idea to shelf takes TIME. Use your cover letter to convince a hiring manager that you can efficiently manage every step of the process.
• Strategic thinking: A product manager has to figure out how to satisfy customer needs while still making money on the business side. Show off your strategic thinking through previous accomplishments and successful products.
• Negotiation: A product manager is the go-between for stakeholders, designers, engineers, manufacturers, executives – just about everyone involved in the product’s lifecycle. Knowing how to balance and negotiate all these competing interests is an essential skill to convey on your resume.

The advantages of getting specific

In their book, Made to Stick, authors Chip and Dan Heath discuss the reasons why some ideas are more long-lasting than others. One of their principles is called the rule of specificity . The concept is simple: people are much more likely to remember ideas that offer concrete details and numbers. Facts and specifics give our brains something to latch onto thereby increasing the chances we’ll remember the information.

This principle can offer a lot of benefits when applied correctly in your product manager cover letter. Product management is about the process and the results. You want a hiring manager to think for themselves “Wow, I want them to make this happen for us!”

Create that wow factor by offering specific, digestible numbers and percentages and details of what you’ve created and the success of your products. Some examples sources of numbers:

• The size of the team you managed
• The number of potential customers interviewed
• The reach of the product in the market
• The amount of sales or percentage of sales growth
• Innovation or consumer awards won
• Media or industry mentions

The story of your product

A great product solves a need, of course, but the best product managers know it also tells a story . Humans are hardwired to respond to great storytelling and your cover letter is the best place to implement this strategy while on the job search.

Your introduction paragraph is the best place to begin a story. Look for a concrete, emotional lead that draws a reader into your product or your personal journey. Then, weave into the body section where you can lay down your most impressive skills and accomplishments.

Cover letter formatting and common mistakes

If you can avoid these common pitfalls, you’ll automatically be putting yourself ahead of dozens of other candidates.

• Typos and grammar mistakes: These little mistakes will quickly get your written off as a poor communicator in the recruiter’s eyes. Fortunately, they’re easy to fix. Make sure to use spell check or have a grammar-savvy friend proofread your application before you submit.
• Mismatched tone: Your cover letter tone will largely depend on the workplace culture of your potential employer. There’s nothing that will turn off a hiring manager faster than an overly formal letter for a casual start-up or a familiar greeting for a prestigious institution.
• Generic letters: If you’re really serious about landing the job, a one-size-fits-all letter just won’t cut it, especially not in product management. Make sure your cover letter is customized with the right skills, processes and ideas for that particular brand or company.
• Poor visual presentation: For a project manager cover letter to be effective, presentation is everything. Your document shouldn’t just be a plain piece of paper. An attractive layout and design, with formatting matched to your potential employer's branding, is more likely to entice a hiring manager to read your application.

An exceptional cover letter isn’t just about the writing. Your visual presentation also plays a big role in how a hiring manager perceives your application. Appropriate layout, design and formatting elements send a message that you are a professional candidate who understands the company’s image and needs. From fonts to spacing , looks matter!

Eliminate the guesswork and hassle by using one of Resume.io’s pre-made, field-tested cover letter templates , available in four style categories. Our builder tool makes it easy to drop in your own replacement text.

Key takeaways

• A cover letter is the perfect place to tell your personal story or your product’s journey. Unless asked not to include one, you should always submit one to maximize your chances of landing the position.
• A generic cover letter won’t do you any favors. Make sure to customize each document with the skills, tone and perspective needed for that particular employer.
• Attractive formatting and a matching cover letter and resume header help to send the message that you’re a serious and professional candidate right from the get-go.
• Don’t forget to get specific in the body section. Numbers, statistics, mentions and awards all help build your credibility and make you stand out in the hiring manager’s mind.
• For product managers, tone is everything. Make sure your writing matches the level of formality in the workplace. The same goes for your visual presentation, too.

With Resume.io’s tools, creating a cover letter is a breeze: our powerful builder, writing auto-suggestions and recruiter-approved templates will get the job done in no time at all!

For further guidance and ideas, head over to the other cover letter examples in our Business & Management category, including those below:

• Manager cover letter sample
• Business analyst cover letter sample
• Project Manager cover letter sample
• Project coordinator cover letter sample
• Program coordinator cover letter sample
• Brand manager cover letter sample
• Quality assurance (QA) cover letter sample
• Business development manager cover letter sample

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Product Manager Cover Letter Examples

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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