product manager cover letter medium

2 Detailed Examples of Product Manager Cover Letters

By Status.net Editorial Team on March 4, 2024 — 11 minutes to read

Understanding the Product Manager Role Part 1
Showcasing Your Experience Part 2
Conveying Your Passion Part 3
Showcasing the Fit Part 4
Cover Letter Call to Action Part 5
Product Manager Cover Letter Example Part 6
Product Manager Cover Letter Example (No Experience) Part 7

Part 1 Understanding the Product Manager Role

When applying for a product manager position, you need to showcase your understanding of the job’s core elements and how your skills align with them.

Key Responsibilities

Product managers are the linchpins that connect various functions within a company to ensure the successful creation and launch of products. Your key tasks will typically include:

Defining the product vision and strategy, and conveying this to your team.
Leading cross-functional teams from a product’s conception through to its launch.
Analyzing market trends and customer feedback to inform product decisions.
Collaborating with stakeholders to establish and prioritize product features.

For instance, you might find yourself steering the direction of a new software tool that fulfills market gaps identified through your research.

Necessary Skills

To excel in a product manager role, certain skills are not just nice to have; they’re expected. You should highlight your proficiency in:

Project management: Managing timelines, scope, and resources effectively.
Analytical abilities: Interpreting data to make informed product decisions.
Communication: Bridging understanding between technical and non-technical teams.
Leadership: Inspiring and guiding teams towards a common goal.

You could demonstrate your communication prowess by describing how you explained complex product features in a digestible way to sales teams, improving their ability to sell.

Part 2 Showcasing Your Experience

When applying for a product manager position, highlighting your past work and relevant skills will help your cover letter shine.

Professional Accomplishments

Your professional achievements are a testament to your capabilities. It’s important to discuss specific projects you’ve led or contributed to significantly. Detail the impact these projects had on the company, like increasing revenue or improving user engagement. When possible, quantify these accomplishments to clearly demonstrate your success.

Example phrases to include:

“Led a team that developed a new feature resulting in a 20% increase in user engagement.”
“Managed a product launch that exceeded sales targets by 30% within the first quarter.”
“Spearheaded a cross-functional initiative to streamline the product development process, cutting down time-to-market by 15%.”

Relevant Qualifications

Your cover letter should also highlight the qualifications that make you well-suited for a product manager role. Focus on your education, work experience, and any certifications that are pertinent to the job. For instance, if you have a background in software development and transitioned to product management, explain how this unique perspective benefits your approach to product strategy.

“Possess a Master’s degree in Business Administration with a focus on technology management.”
“Certified in Agile methodologies, complementing my five years’ experience in product lifecycle management.”
“Combining a Bachelor’s in computer science with hands-on experience in market research to deliver tech products that meet market needs.”

Part 3 Conveying Your Passion

When crafting your Cover Letter, highlighting your passion is a crucial component to stand out. This section will explore how to weave your personal connection and industry enthusiasm into your narrative.

Personal Connection

Your Cover Letter is a great opportunity to demonstrate the unique relationship you have with the product or the company. Explain how your personal experiences have inspired you to pursue a career in this field. For example, if you’re applying for a role at a company that creates educational software and you have a strong background in teaching, discuss how this personal connection fuels your desire to transition to product management within the education technology sector.

“My years as an educator have given me a profound appreciation for the impact technology can have on learning.”
“Growing up with a love for gaming, I understand firsthand the user experience you aim to create in your innovative game designs.”

Industry Enthusiasm

You also want to express a genuine excitement for the industry itself. Show that you’re not only familiar with industry trends but that you’re motivated by the direction it’s moving. If you’re aspiring to join a fin-tech company, convey your fascination with how technology is revolutionizing the way we manage finances.

“I am deeply captivated by the transformative power of fin-tech, and how it paves the way for more accessible financial solutions.”
“The ever-evolving landscape of mobile technology excites me, and I’m eager to contribute to its growth through your dynamic platform.”

Part 4 Showcasing the Fit

In your Product Manager cover letter, clearly demonstrating how your skills and experiences align with the company’s needs and culture is a fundamental step in proving your suitability for the role.

Company Alignment

When you’re crafting a cover letter, it’s important to show that you understand the company’s goals, products, and the market it operates in. Highlight your research about the company by connecting your background to their objectives. For instance, if the company prides itself on innovation, mention your experience in pioneering new methods or products.

“I’ve followed your company’s growth in the sustainable products sector, and my background in developing eco-friendly initiatives aligns with your mission.”
“Your commitment to using data-driven decision-making resonates with me, as I have a proven track record in analytics to drive product strategy.”

Team Synergy

Demonstrate your ability to mesh with the existing team by touching on past collaborative successes and your approach to teamwork. Reflect on the specific team structure and dynamics mentioned in the job listing or found through your research, and show that your interpersonal skills will add value to their team culture.

“Having thrived in cross-functional teams, I am excited about the prospect of working with your dynamic sales and engineering teams to bring products to life.”
“My experience with Agile methodologies means I can seamlessly integrate with your team’s sprint planning and execution cadence to improve workflow efficiency.”

Part 5 Cover Letter Call to Action

Concluding your cover letter with a strong call to action (CTA) can impact the hiring manager’s decision to invite you for an interview. It’s important to express your enthusiasm for the position and to invite further discussion. Using direct language can help encourage the hiring manager to take the next step.
For example, you could write, “I am excited about the opportunity to bring my unique skills to the team at [Company Name]. I look forward to the possibility of discussing how I can contribute to your upcoming projects.”
A good CTA conveys confidence without sounding presumptuous. It suggests rather than demands a response. For instance, “Please feel free to contact me at your earliest convenience. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email].”
It’s important to be flexible and considerate of the hiring manager’s schedule. You might say, “I understand you have a busy schedule, but should you find a slot open, I would greatly appreciate the opportunity to discuss my application in more detail.”
Remember to thank the reader for their time in reviewing your application. You could conclude with, “Thank you for considering my application. I hope to hear from you soon.”

Part 6 Product Manager Cover Letter Example

Dear [Employer’s Name],

I am writing to express my interest in the Product Manager position at [Company Name] as advertised on [where you found the job posting]. With a solid background in [relevant field, e.g., software development, marketing, etc.], a proven record of [key achievement or experience], and a deep passion for product innovation, I am excited about the opportunity to contribute to [specific company project or product line mentioned in the job description].

In my current role at [Your Current or Most Recent Company], I have successfully managed [describe a relevant project or responsibility] which resulted in [quantifiable outcome or improvement, e.g., a 20% increase in user engagement]. My experience in [specific aspect of product management, e.g., user research, agile methodologies, etc.] has equipped me with a comprehensive skill set that would be beneficial to the dynamic team at [Company Name].

[In the next paragraph, provide a brief example of a past success that demonstrates skills relevant to the position.]

For example, at [Your Current or Most Recent Company], I spearheaded the development of [a product or feature] that addressed [a particular customer need or market gap]. Through meticulous market research and cross-functional collaboration with engineering, design, and marketing teams, we launched a product that not only met the customer’s needs but also [specific positive outcome, such as ‘captured a 15% market share within six months’].

I am particularly drawn to the opportunity at [Company Name] because of [specific reason related to the company, e.g., your commitment to user-centered design, innovative approach to product development, etc.]. I admire [a product or initiative by the company] and see tremendous potential to contribute my skills in [specific skill or area of expertise] to further enhance [Company’s products/services or specific project].

Enclosed is my resume that further outlines my qualifications. I am eager to bring my background in [key skills or experiences] to [Company Name] and am enthusiastic about the possibility of discussing how I can contribute to your team. Thank you for considering my application. I look forward to the opportunity to discuss my application in further detail and am available at your earliest convenience.

Warm regards,

[Your Name]

Part 7 Product Manager Cover Letter Example (No Experience)

If you’re applying for a Product Manager position without direct experience, you’ll want to focus on transferable skills, relevant coursework or projects, and your passion and understanding of the industry.

I am writing to you with great enthusiasm for the Product Manager position at [Company Name], as advertised on [where you found the job posting]. Although my professional background may not traditionally align with product management, I possess a robust foundation in [relevant field or skills, e.g., business analysis, customer service, etc.] and a strong commitment to learning and innovation. I am drawn to this role due to my passion for [industry or product type] and my desire to create products that resonate with users and drive business success.

During my time at [Your University or Most Recent Job], I was actively involved in [relevant projects or activities, e.g., leading a student project, volunteering for a tech startup, etc.], where I demonstrated my ability to [relevant skill, e.g., quickly adapt to new challenges, lead a team, etc.]. One key project I led was [describe a project], which provided me with firsthand experience in [relevant skills or processes, e.g., market analysis, user experience design, etc.], and resulted in [positive outcome of the project].

I have always been fascinated by the intersection of technology and user experience, which led me to independently study [specific subjects or skills relevant to product management]. My proactive approach to learning has equipped me with knowledge in [specific areas, such as agile methodologies, UX design principles, etc.], and I am eager to apply these principles in a practical setting.

[In the next paragraph, focus on a personal attribute or achievement that demonstrates your potential as a Product Manager.]

For instance, my ability to [personal attribute, e.g., think critically and solve complex problems] was instrumental when I [describe a relevant experience or personal achievement]. This experience honed my skills in [relevant skills, e.g., data analysis, strategic planning, etc.] and underscored the importance of [relevant aspect of product management, e.g., aligning product features with market needs].

I am particularly impressed by [Company Name]’s commitment to [something notable about the company, e.g., innovation, customer satisfaction, specific product feature]. I am excited about the opportunity to contribute to [specific company project or initiative] and am confident that my background in [relevant skills or fields] will enable me to support your team in [specific goals of the role or project].

Please find my resume attached for more details on my background and accomplishments. I am very eager to learn more about the Product Manager role and to discuss how I can contribute to the continued success of [Company Name]. Thank you for considering my application. I look forward to the possibility of discussing this exciting opportunity with you.

Related: 3 Examples: What’s the Ideal Cover Letter Length?

How to Write a Career Change Cover Letter [Examples]

Frequently Asked Questions

How do i craft a compelling cover letter for a product management position.

To create a compelling product manager cover letter, focus on aligning your skills and experiences with the needs of the company. Highlight specific accomplishments that demonstrate your ability to drive product development and manage cross-functional teams. Tailor each cover letter to the job description, mentioning how you would solve potential challenges the company faces.

Can you suggest a structure for an entry-level product manager cover letter?

For an entry-level product manager cover letter, start with a strong introduction that grabs the hiring manager’s attention. Next, detail your most relevant educational achievements and any real-world projects or internships that have prepared you for this role. Conclude by expressing your enthusiasm for product management and the specific opportunity.

In what ways can I highlight my skills in a product manager cover letter without prior experience?

Even without direct experience, you can showcase transferable skills like problem-solving, collaboration, and data analysis. Include examples from academic projects, volunteer work, or any activities where you’ve demonstrated leadership and strategic thinking. Highlight your fast learning ability and your commitment to growing in the product management field.

What are the key elements to include in a product management internship cover letter?

In a product management internship cover letter, emphasize your eagerness to learn and contribute to the company’s product goals. Mention any relevant coursework or projects, and describe how your fresh perspective and academic knowledge can benefit the company. Show your understanding of product management principles and your readiness to apply them in a real-world setting.

Could you provide tips for writing a product owner cover letter that stands out?

A standout product owner cover letter should highlight your expertise in managing product backlogs, defining user stories, and working closely with cross-functional teams to deliver high-value product features. Draw attention to specific achievements where you’ve positively impacted product development or user experience.

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Product Manager

Product Manager cover letter example

Product manager is a position title that attracts high-quality candidates in job competitions. A compelling product manager cover letter is one of the best ways to get an edge over other applicants with similar qualifications. Your personality, passion, sincerity and motivation may be the key determining factors why you are hired over any other given person.

Resume.io is here to help you maximize your chances of landing the perfect new job. Our arsenal of tools includes more than 180like this product manager occupation-specific cover letter examples , paired with writing guides.

This product manager cover letter example, illustrating step-by-step writing advice, will:

Show you why and how a cover letter can be your secret weapon during the project manager job search
Outline the best format for any cover letter
Explore the most applicable writing tips and tricks to make your cover letter shine in each section: header, greeting, introduction, body and closing
Discuss cover letter strategies reflecting your expertise as a product manager
Help you make an eye-pleasing first impression with the right layout, design and formatting choices
Review common cover letter writing mistakes.

Why product managers need a cover letter

From inception to outcome, product managers are largely responsible for getting an item into the hands of consumers. This relatively new field is exciting because of the opportunities to balance multiple demands, solve problems and implement your vision for a new product.

But the role can also be rather nebulous. With engineers, designers, executives and other stakeholders all carrying some of the weight of the project, where exactly does the product manager fit in? And how can a product development candidate prove that he or she is the one to lead the project to success? TheProductManager.com agrees that the job description can be vague, but lists eight key day-to-day responsibilities .

Part of thriving in the product management role is creating your own mission and laying out your potential contributions to the start-up or business. And one of the best places to do that is within the perfect cover letter.

Purpose of a cover letter

The first step in writing a great cover letter is to understand what the document actually is. Sometimes referred to as an application letter, a cover letter is a statement of your interest in the position. You should keep it short , limiting your document to one page (roughly 200 to 400 words). The focus is on your most relevant experiences, strongest skills and potential contributions.

A great cover letter helps you make a personal connection with the employer to show them why you’re the ideal candidate for the role. In the past, a cover letter was often a bland document that was overly formal and said generally the same thing regardless of the role. Nowadays, your cover letter should complement the tone and professionalism of the company to which you’re applying. It should also convey a sense of your personality. Think of it as your first introduction before you ever set foot in the office.

What if the product manager job application doesn't require a cover letter?

Online applications are a blessing and a curse. While they streamline the application process greatly, they can often leave an applicant with no one to turn to if questions or problems arise. This is often the case with when job descriptions label the cover letter as “optional” or don’t even mention it. It can be hard to tell if you should include a cover letter at all.

Don’t let this one ambiguity discourage you. The truth is, a great cover letter is like a secret weapon that can significantly increase your chances of the job even if the competition is fierce. That’s why, unless asked not to write a cover letter, we recommend creating and submitting a customized one with every application.

General advice on cover letters

Since product management looks different in almost every company, you need to be crystal clear about what your plans and intentions are. While you don’t want to come across as pretentious or demanding, a healthy dose of confidence and clear leadership abilities are essential for this role.

Your resume is great for expressing what you’ve done in the past, but unfortunately it’s not the best tool for discussing your future ideas. That’s where a well-thought-out cover letter comes into play. A cover letter can effectively maximize your chances of success, even if you don’t have the years of experience other candidates do.

In product management, you need to understand the vision of the CEO, the stakeholders and, of course, the consumers. Your cover letter is one of the most important documents you can submit because it is a chance to make the best case for yourself.

Here are some sample questions you can ask to define your purpose while writing your cover letter for a product management role:

What skills have you demonstrated in previous positions that make you the ideal candidate for this role?
What have you achieved in terms of sales and production?
What unique strategies or technologies can you implement to make a business boom?
What about your personality or workflow make you the right fit for this company?

The importance of customizing your cover letter

Just as the best products are tailored to their ideal customer base, your cover letter needs to reflect the most relevant experiences and skills you have for each specific company that you apply to.

The product management role is hardly one-size-fits-all. That means the tailoring process will be more lengthy and more important than for other job titles. Make sure to reflect on why you think you’re the right fit for this particular product or company. A brainstorming or note-taking session might be worth your while before you start to write. For the product manager role, the effort you put into customizing your cover letter with bright ideas and the right skills is often the deciding factor when it comes time to decide which candidates get a job interview.

Best format for a product manager cover letter

Like a product in development, a good cover letter goes through different stages of creation and revision which build on top of each other to reach the final form. Luckily, it’s easier than it sounds. This writing guide will break down the cover letter writing process into bite-sized steps so you can be sure you’ve included all the necessary information. Here is an outline of the key components:

The cover letter header
The greeting / salutation
The cover letter intro
The middle paragraphs (body of the letter)
The ending paragraph of your cover letter (conclusion and call-to-action)

These sections apply to almost any cover letter for any industry so you can follow these guidelines for years to come. For even more in-depth advice on writing each of these sections, check out our comprehensive cover letter writing guide complete with free sample sentences.

The product manager cover letter sample below is a good foundation to begin developing your own professional application:

October 28, 2022

Dear Mr. Sinton,

As a prominent product manager in the HR tech industry for the past six years, I’ve been at the forefront of some of the most exciting developments. From award-winning employee engagement software to integrated training modules and engaging apps, in my previous role at Nurdle HR I helped shape and design innovative solutions that enabled millions of employees to have an easier time at work.

I worked in HR for several years before moving onto the supplier side, so my understanding of customer needs are second to none. I am able to work closely with development teams and guide them in designing functionality that will be adopted by the masses rather than taken up by the few. My last project for Nurdle was an SAAS employee engagement platform with an uptake of 750+ companies and over a million employees in the first year. We covered our development costs within the first three months.

I have worked on 10+ product launches, responsible for the full product development cycle — strategic planning, requirements analysis, quality assurance and product creation and testing. I have taken a number of programming and technology qualifications to allow me to better communicate with my colleagues, with annual revenue of our products exceeding $15 million and over 4,500 happy end clients.

In terms of my project management skills, I am Agile and Scrum-qualified and always seek to run an efficient and inquisitive operation where people can ask difficult questions and get a considered answer. Issues occur when problems are swept under the carpet. On my last performance appraisal, 100% of my colleagues gave me a 10/10 rating for organization and communication.

I would welcome an interview to see how I might help to develop your product pipeline.

Jeffrey Powers

Cover letter header

At the very top of your cover letter sits the header. This section occupies prime real estate since it’s the likely the first section a hiring manager will see. Therefore, it’s important that your header convey the necessary personal data to identify your document. This includes your full name, phone number, email and any relevant social media accounts. Try to avoid filling the header with any extra details since this section takes away from your writing space in the body section.

The secondary purpose of your header is to create an attractive visual format that catches a hiring manager’s attention and gives a sense of professionalism.

Align document styles!

A great header is not only a must for your cover letter, it’s also important on a resume as well. And if you’re going to be creating two headers, why not match them for maximum impact? In fact, aligning document styles in this way is one of the best things you can do to show an employer how polished you are.

If you’re short on time or graphic design prowess, you might consider using a matching resume and cover letter templates. These expertly-made designs allow you to add your information and rest assured that your formatting, spacing, fonts and color schemes are as clean as possible. For product managers, we recommend the free template styles within our modern and creative categories to make a statement, while still aligning with the company’s tone and branding.

The goal of the cover letter header: Label your cover letter with the necessary identifying information, create attractive formatting that stands out in a crowded applicant pool.

Cover letter greeting

In the past, the cover letter greeting was always a standard, formal affair. Nowadays, you’ve got options. The traditional “Dear” followed by "Mr. or Ms." and the hiring manager’s last name still works best for many rigidly professional companies. However, if the employer is known for its casual approach, a familiar greeting might be fine, such as “Hi” or “Hello.”

Use your judgment here, but when in doubt, it’s better to err on the side of formality.

The goal of the cover letter greeting: Address the cover letter recipient by name with the appropriate greeting based on the company style.

The importance of names and addressed greetings

However you choose to address hiring managers, one of the most important aspects is using their correct name. A name helps to establish a personal connection and a level of respect. It shows that you care about the position and have done the research to make sure you’re reaching the right person. It can quickly set you apart in a sea of “Dear Hiring Manager” and “To Whom It May Concern.” In fact, scientific studies have even shown that humans have a positive neurological response upon hearing their own names.

In large companies, however, finding the hiring manager’s name is easier said than done. Oftentimes, an entire team handles hiring, so your application will be read by many people before you hear back. In this case, you’ll need a plan B. Try using the collective noun that works best for the office environment. “Dear (Company Name) Hiring Team” or even “Hiring Family” if it seems to fit the company's branding.

Cover letter greeting and introduction

While the header and greeting are all about first impressions, your cover letter introduction is where you’ll really get into the details about who you are and what you have to offer. In large companies, it may be worth specifying that you’re applying for the product manager position, since hiring teams may be filling multiple roles at once.

Otherwise, it’s important to keep your introduction interesting and relevant. An anecdote, example or statistic can all work well. Make sure to keep your introduction short to encourage the reader to continue on to your body section.

The goal of the cover letter introduction: Hook the reader’s attention with a relevant statement, fact or anecdote, introduce yourself with a powerful and professional sentence.

The greeting and introduction from our product manager cover letter sample appear below. The writer offers a high-level take on career achievements.

Cover letter middle part (body)

Your cover letter body is the place to get into the nitty gritty of what you can do for your potential employer. Try using the STAR method to organize your experience into relevant examples. First list a S ituation and the T ask asked of you, then describe your A ction and the positive R esult you achieved. Focus only on the most directly related skill sets based on your potential new job description.

A product manager cover letter should be equally address what you’ve accomplished in the past and what you plan to do in the future. Use your second body paragraph to describe potential contributions, or your vision for a project or workflow. Just make sure to use a respectful tone that doesn’t sound entitled or demanding.

The goal of the cover letter body : Describe skills and achievements from previous positions, and mention future goals or initiatives that you could implement in the new workplace

Our product manager cover letter sample illustrates what you might include in the middle part.

How to close a product manager cover letter (conclusion and sign-off)

You did it! Congratulations on making it to the end of your product manager cover letter. The hard work is behind you and you can finally wrap up your writing. But before you get carried away in celebration, make sure to include a call to action at the end of your letter. This sentence describes your interest and enthusiasm for the position, and invites a hiring manager to contact you.

You can also leave your contact information again here, space permitting. Then choose the most appropriate signature based on the company tone before signing your name. “Sincerely,” “Best Regards” or “Thank you for your consideration” can all work well.

The goal of the cover letter closing: End your letter with a polite call to action that encourages a hiring manager to contact you. Use the most appropriate signature relative to the tone of the workplace

Below is the closing section of our product manager cover letter. The straightforward concluding sentence lets the hiring manager know that you're aware of what the organization's pain point is.

Sincerely, Jeffrey Powers

Product Manager - Examples of important qualities

Writing tips and tricks

The following bullet points offer examples of important qualities to convey in a product manager cover letter.

Communication skills: Great communication is one of the skills your cover letter can show instead of tell . Make sure your grammar and spelling are perfect. Use words that convey confidence and mastery of the field. Give a taste of your personality, too. Make your cover letter the ultimate display of your communication style.
Time management: From scrum to QA testing to pricing, getting a product from idea to shelf takes TIME. Use your cover letter to convince a hiring manager that you can efficiently manage every step of the process.
Strategic thinking: A product manager has to figure out how to satisfy customer needs while still making money on the business side. Show off your strategic thinking through previous accomplishments and successful products.
Negotiation: A product manager is the go-between for stakeholders, designers, engineers, manufacturers, executives – just about everyone involved in the product’s lifecycle. Knowing how to balance and negotiate all these competing interests is an essential skill to convey on your resume.

The advantages of getting specific

In their book, Made to Stick, authors Chip and Dan Heath discuss the reasons why some ideas are more long-lasting than others. One of their principles is called the rule of specificity . The concept is simple: people are much more likely to remember ideas that offer concrete details and numbers. Facts and specifics give our brains something to latch onto thereby increasing the chances we’ll remember the information.

This principle can offer a lot of benefits when applied correctly in your product manager cover letter. Product management is about the process and the results. You want a hiring manager to think for themselves “Wow, I want them to make this happen for us!”

Create that wow factor by offering specific, digestible numbers and percentages and details of what you’ve created and the success of your products. Some examples sources of numbers:

The size of the team you managed
The number of potential customers interviewed
The reach of the product in the market
The amount of sales or percentage of sales growth
Innovation or consumer awards won
Media or industry mentions

The story of your product

A great product solves a need, of course, but the best product managers know it also tells a story . Humans are hardwired to respond to great storytelling and your cover letter is the best place to implement this strategy while on the job search.

Your introduction paragraph is the best place to begin a story. Look for a concrete, emotional lead that draws a reader into your product or your personal journey. Then, weave into the body section where you can lay down your most impressive skills and accomplishments.

Cover letter formatting and common mistakes

If you can avoid these common pitfalls, you’ll automatically be putting yourself ahead of dozens of other candidates.

Typos and grammar mistakes: These little mistakes will quickly get your written off as a poor communicator in the recruiter’s eyes. Fortunately, they’re easy to fix. Make sure to use spell check or have a grammar-savvy friend proofread your application before you submit.
Mismatched tone: Your cover letter tone will largely depend on the workplace culture of your potential employer. There’s nothing that will turn off a hiring manager faster than an overly formal letter for a casual start-up or a familiar greeting for a prestigious institution.
Generic letters: If you’re really serious about landing the job, a one-size-fits-all letter just won’t cut it, especially not in product management. Make sure your cover letter is customized with the right skills, processes and ideas for that particular brand or company.
Poor visual presentation: For a project manager cover letter to be effective, presentation is everything. Your document shouldn’t just be a plain piece of paper. An attractive layout and design, with formatting matched to your potential employer's branding, is more likely to entice a hiring manager to read your application.

An exceptional cover letter isn’t just about the writing. Your visual presentation also plays a big role in how a hiring manager perceives your application. Appropriate layout, design and formatting elements send a message that you are a professional candidate who understands the company’s image and needs. From fonts to spacing , looks matter!

Eliminate the guesswork and hassle by using one of Resume.io’s pre-made, field-tested cover letter templates , available in four style categories. Our builder tool makes it easy to drop in your own replacement text.

Key takeaways

A cover letter is the perfect place to tell your personal story or your product’s journey. Unless asked not to include one, you should always submit one to maximize your chances of landing the position.
A generic cover letter won’t do you any favors. Make sure to customize each document with the skills, tone and perspective needed for that particular employer.
Attractive formatting and a matching cover letter and resume header help to send the message that you’re a serious and professional candidate right from the get-go.
Don’t forget to get specific in the body section. Numbers, statistics, mentions and awards all help build your credibility and make you stand out in the hiring manager’s mind.
For product managers, tone is everything. Make sure your writing matches the level of formality in the workplace. The same goes for your visual presentation, too.

With Resume.io’s tools, creating a cover letter is a breeze: our powerful builder, writing auto-suggestions and recruiter-approved templates will get the job done in no time at all!

For further guidance and ideas, head over to the other cover letter examples in our Business & Management category, including those below: