methods of fashion presentation

Why Fashion Presentations Matter Now

Some of the greatest moments of london fashion week s/s16 happened off the runway; we explore where, and why.

"I am not interested in catwalks at all," proclaimed Faustine Steinmetz  following her much-lauded S/S16 London Fashion Week presentation – and she wasn't the only one making such a statement. In a time where fast fashion is ruling the industry and reporters are filing their reviews from their iPhones before they even arrive at the next show, new designers are taking a newfangled approach to their seasonal collections. While the rest of us are reaching peak panic, and the fashion industry seems as though it couldn't possibly be any speedier, a new, thoughtful movement has emerged: the experientially-oriented fashion presentation. 

These moments are opportunities for designers to communicate the totality of their brand and are being created with dynamic consideration like never before; using sound, art and scenography to interact with their audience without the cost that goes into a catwalk show. While a static presentation is nothing new, London Fashion Week S/S16 proved that there is something delightfully refreshing and seductively relatable occuring away from the traditional runway – and here, we consider some of the best.

(Above image: Le Kilt S/S16, Photography by Chris Rhodes)

A Resurrection of Intimacy "Before, after seeing a fashion show, you’d leave, you’d go and have a drink and you’d talk about it," explained fashion illustrator Richard Haines  to AnOther a few weeks ago. "You would process it differently; everything felt more intimate." And, in spite of the hurried schedules that apparently summon people from their seats before a show has finished (see: Vivienne Westwood S/S16, Giles S/S15 ), London's young designers are making valiant efforts to recreate this intimacy. Their atmospheric presenations enforce a different pace of experience, and a different type of interaction with both the collections and their designers. It's (quite literally) very hard to rush through a surrealist maze like the one Faustine Steinmetz constructed; it's near impossible to hurry through the rooms of L'Escargot where Richard Malone  showed his collection (if not only because the corridors are so very narrow). At Le Kilt's presentation at 100 Club, everyone stuck around drinking whiskey in a scenario which felt more like a well-dressed clubnight than a fashion event – and at Molly Goddard, people couldn’t stop talking about the slightly depressing ham sandwiches (and what they meant to a designer who is often known for her girlish aesthetic).

"With a show you miss it all, because you’re stuck backstage." – Lola Chatterton

On top of this, as Faustine Steinmetz’s stylist Lola Chatterton explained, “It is great to be able to see the finished thing yourself – whereas with a show you miss it all, because you’re stuck backstage.” A presentation means that a designer and their team can literally be on hand to answer questions one-to-one, rather than closing the backstage entrance post-show in exhaustion, or only engaging in the strange 'group interviews' that seem to have become the norm. It makes discussion par for the course, an integral part of understanding a collection, and returns a sense of real life community to an industry that is sorely lacking it in a digital age.

That Human Connection On Saturday, Claire Barrow  showed her newest designs amidst Owen Pratt's powerfully emotive soundscape, and there was something brilliantly unsettling yet enchantingly fluid about it all; the hand-painted silks sat in a darkened room, illuminated by the sounds of clanging metallic instrumentation and a beautifully droney furore. "I wanted to create that human connection," she explained. "I think [the music] evokes a certain feeling – and for me, the process of making clothes is all about that. I do it by feeling things." With the models hooked up to microphones, so that their disenchanted tapping at sheets of metal or little xylophones reverberated throughout the space, the impact was all-encompasing: it was a thoroughly multi-sensory offering. It was the sort of thing that couldn't be communicated through Instagram – and, according to Barrow, that was what it was about, "creating a futurist, post-technology dystopia where the servers were down and we all had to rely on our own human experience." If Barrow's world is the one we enter if we take time to unplug, it certainly made chucking your iPhone away an attractive proposition.

"I wanted to create that human connection" – Claire Barrow

A Holistic Approach "You can create more of an atmosphere with a presentation," explained Molly Goddard , whose street-cast sandwich production line added "something bleak and grim" to her tulle dresses, preventing them from appearing too twee and instead taking her collection into a slightly sinister direction (still very pretty, but with plaid smocks alongside the peachy frills). "I think presentations give you the opportunity to present your work in a much more creative way; while catwalk are all about the girl, presentations are all about the clothes and the little world you create around them," said Faustine Steinmetz. Ed Marler's post-apocalyptic universe was constructed in a Soho alleyway, where his girls were smoking cigarettes in their luxuriantly dishevvelled but immaculately fabricated outfits. This Is Uniform created a cafe-cum-ping-pong-club on Greek Street, where girls wore clothes that paired velcro with silk cotton for a brilliant subversion of the elitism of fashion culture. McDonalds chips and Look Magazine met rouleau trimmings; it made for a self-explanatory scenario without the philosophising of shownotes.

"I am not interested in catwalks at all." – Faustine Steinmetz

Dissembling Boundaries "It means that you can show a bit more of your personality," explained Sam McCoach, the woman behind Le Kilt who chose a tribute to her namesake Eighties Soho clubnight to present her new collection. "We lit the club up with red lights, the music was loud and the floor was sticky with whiskey. I just wanted people to have a good time!" And indeed they did; the girls who weren't insouciantly lounging on Marshall amps in her immaculately constructed kilts while kicking their Converse-clad feet were dancing to the grunge-pop sounds of Garbage, blending in with an audience who were doing much of the same thing. And this is another key aspect to choosing a presentation over the show: it creates an easy, interactive experience where people can engage with one another, discuss the collection, and form proper opinions after getting up close with the clothes. You can see a Shirley Manson-inspired eyeshadow up close; McCoach is on hand to wax lyrical about Linton tweeds. Accompanied by an open bar, there are certainly worse ways to spend a Friday night in fashion.

"The music was loud and the floor was sticky with whiskey. I just wanted people to have a good time!" – Sam McCoach

An Anti-Elitism Once you take away the traditional runway, you also take away the typical minefield of hierarchical seating arrangements and put everyone – editors and stylists to bloggers and buyers – on equal footing. "I appreciate that fashion has an elitism," expressed This Is The Uniform's Jenna Young, who was showing as part of the Fashion East initiative. "But at the end of the day, I make clothes for girls and I want them to be comfortable in them." And maybe this is a part of the industry dismissed by the large-scale brands – not only can they afford the literal costs of show production, but they are less invested in forging new relationships with industry figures and stockists. They already have them sorted, know where they stand, and the elitism of backstage access serves them well; it's positively brand-building. When it's your first collection and you're creating it on a wing and a prayer, establishing a gentle intimacy and having a chat with the people who come by is key to establishing your future. What the presentaton has proven this season is that it's a more democratic means towards fashion's future – and, in a season that has been slightly stagnant thus far, perhaps that's exactly what we're missing.

"At the end of the day, I make clothes for girls and I want them to be comfortable in them." – Jenna Young

See full galleries of the S/S16 collections at  dazeddigital.com

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Innovation stood out as designers juggled digital and live presentations.

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The spring 2021 fashion season was many things: a creative test for designers and brands who had the capacity to create during lockdown; a first look at a new digital-first fashion week landscape; and a steep learning curve for all of those set on helping carve a path forward with the backdrop of COVID-19.

It wasn’t a cohesive effort, either, with New York and London almost exclusively operating on digital presentation formats, whereas Milan and Paris held a mix of live runways, presentation and digital initiatives, highlighting the uncertainty and unease plaguing debates over whether or not to reopen.

What stood out was innovation, on the part of the CFDA with the emergence of its Runway 360 platform , and with designers who captivated audiences by bringing them into their worlds. Here, a roundup of the standout presentations and shows from the spring 2021 fashion season, including debut collections, IRL events and creative looks into what the future of fashion week could be.

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The londoners are coming: martine rose, dunhill, david koma join milan men's fashion week schedule, 1. jacquemus holds first live show in france since lockdown.

Simon Porte Jacquemus kicked off a string of live runway over a long spring 2021 season, making a compelling case with models negotiating a winding path through a field of golden wheat for his pastoral collection. According to Miles Socha, the collection was “soothing in its pale colors and natural textures, and seductive in its show of flesh, fabric peeling away in the breeze,” he said. “He was in his element on that sloping land in the Vexin region, about an hour outside of Paris. In an interview before the show, the wind whipping images off his moodboard plunked in the prairie, Jacquemus said there was no question in his mind that he would ever abandon physical shows. His was the first in France since Paris Fashion Week last March.”

2. Alice + Olivia’s Pop-up Dance Performance

In one of the few live moments during NYFW, Stacey Bendet offered a sense of hopeful, celebratory resilience with an energetic and much-needed pop-up dance performance to showcase the Alice + Olivia collection’s signature whimsical flair and to prove that New York’s creative energy is alive and well. “I wanted to put together some amazing, talented, creative women and let them express the clothing,” she said of bringing the clothes to life in a season of look book presentations. She cast dancers and violinist rocker Margot of The Dolls wearing the collection’s newfound casual ease, spotlighting the comfort and movement inherent to trackpants, stretchy jeans or fully embroidered pants in looks styled as “casual on bottom, party on top.”

3. Ulla Johnson’s Ode to NYC

The feeling of togetherness is one everyone in the world is longing for. Throughout 2020, designers have referenced this yearning through their designs and correlating collection experiences, whether in person or through a digital screen. To emulate this feeling, Ulla Johnson debuted, “Love Letter to New York City,” for the spring season. Set against the backdrop of NYC on Roosevelt Island’s Four Freedoms Park, Johnson’s dynamic outdoor runway film of her darling spring collection (an audience-less show) served as a way of reaching her customer beyond the standard format of an industry-exclusive runway experience. “For me, the takeaway from everything is we all need to be much more public facing,” she said. “We need to be speaking to not just this small group of insiders, but to announce things much more and to bring people into that experience of runway.”

4. Christian Siriano’s Backyard Show

Fashion with three capital Fs: fashion, fantasy, fun. Christian Siriano closed out NYFW with a healthy display of joy in the comfort of his own backyard, reminding us all of what we missed about real, live fashion shows. Siriano didn’t pretend to make his show about practical clothes women will wear when they emerge from quarantine. “I approached it as, with everything that’s happened, let’s just do fantasy here…,” Siriano said during a preview. “Hopefully everybody will escape for 20 minutes and feel a little bit like they’re in another place.”

5. Moschino Dolls

The spring 2021 season was one that tested designers’ and brands’ creative capacity. One of the most innovative presentations came from Jeremy Scott, who turned to Jim Henson’s Creature Shop to bring his Moschino collection to life with miniature 30-inch marionette dolls dressed up in ladylike glamour and walking in a charming, salon-style, fashion-show film. Speaking from his home in L.A., Scott said: “You see the strings, you don’t see the puppeteers but you sense them, and you know it’s a human craft, just like dressmaking. People don’t give attention to pinking shears and figuring out how darts are finished, but I wanted those to be the design lines of the collection, the patterns and embellishments. It was about showing human contact, thought and process, because this has been a humanizing experience globally we’ve all had to endure.”

6. Miuccia Prada x Raf Simons Debut

Miuccia Prada and Raf Simons’ debut Prada collection was arguably the most anticipated of the spring 2021 season, of which Bridget Foley wrote: “History could prove this a seminal moment in fashion: Miuccia Prada, the ultimate feminist designer whose work displays a rare fusion of intellect and emotion, and one of fashion’s most powerful and resolute voices for decades, now coauthoring her brand’s creative output with Raf Simons, himself a major creative voice and revered standard-bearer of heady, modernist fashion. Her famously distinctive work has a range from austere to voluptuous, while his is more singularly “cool,” (give or take that late-term Jil Sander romance of yore). For anyone who loves fashion and believes in the purpose and sanctity of the live fashion show, there’s some heartbreak in the fact that this collaboration premiered digitally, as forced by the coronavirus nightmare. On the other hand, one can find kinetic resonance in this particular shift to a digital platform. “Today, technology is a part of life — the show is a dance between a woman and technology,” Prada said in a statement to WWD post-show. “The show is about simplicity — about clothes, and about the dialogue between clothing and the body. That is echoed by a dialogue between technology and the body, technology and humanity.”

7. Gabriela Hearst’s Carbon-Neutral Paris Show

Prior to Gabriela Hearst appointment as Chloé’s new creative director, the designer debuted her spring 2021 collection in Paris, a la a carbon neutral runway show. “I’ve been working with the mind frame that we are in a crisis since before the pandemic,” Hearst told WWD during a preview. “The paradigm that we always set ourselves is, ‘How are we going to do business 10 years from now, where there’s water shortages, where there’s less access to natural resources, lack of biodiversity?’” Luxurious, sustainable designs took the runway in a tightly edited collection of 30 looks. “Quality doesn’t need to be obnoxious or ostentatious,” she said. “You can’t build real quality fast, you can only build it step by step.”

8. Matthew Williams’ Givenchy Debut

Matthew Williams’ dynamic debut for Givenchy paid homage to legendary Parisian House codes built by Hubert, while offering a “steely new code,” through graphic tailoring, luxed-up casual and lots of hardware. “The silhouette suggests a tailoring-driven approach to the storied French couture house, while reflecting the modernism associated with Williams’ 1017 Alyx 9SM brand and his obsession with cutting-edge craftsmanship,” wrote Miles Socha.

9. Burberry Takes It to the Woods

How does a brand like Burberry organize a fashion show during a global pandemic? Bring it to the woods! With a set reminiscent of scenes from the “Hunger Games,” the luxury brand held its spring 2021 open-air fashion show livestream event with no audience at Black Park in Buckinghamshire, an hour’s drive outside London. Samantha Conti wrote, “Having spent much of his lockdown on Lake Como, reconnecting with his family and with nature, Tisci had wanted this show to be an homage to the purity, simplicity and stillness of the outdoors.” Designer Riccardo Tisci collaborated with artist Anne Imhof on a performance that mimicked ocean waves, with bodies pushing, pulling and collapsing on top of each other in a repetitive motion, with cameras following an army of models as they dressed in claustrophobic mirrored boxes, which then opened up to the forest outside. As they walked they appeared briefly free, but seconds later Secret Service-type men in black suits and sunglasses suddenly appeared behind them, dragging them down the trail.

10. Louis Vuitton Men’s Shanghai and Tokyo Shows

Louis Vuitton Men’s artistic director Virgil Abloh decided it was time to disrupt the format of how to present his collections and go forth with a seasonless, itinerant model of fashion shows. Titled “Message in a Bottle,” the spring 2021 collection began digitally via a teaser dubbed “Zoooom With Friends,” through a squad of curious cartoon characters loaded into crates and shipped off to sea. Four weeks later and the collection materialized in front of a live audience in Shanghai on the banks of the Huangpu River, guests were treated to a larger-than-life presentation that included an equally outlandish set with branded red shipping containers and a variety of cartoon-like inflatables dotted both along the runway and in the reception area. Award-winning, American singer Lauryn Hill made a cameo as she was projected onto the shipping containers above for a virtual performance while models donned garments below for in-person viewing. The show, a month later exactly, made its resurgence in Tokyo, at a cruise terminal in Tokyo Bay, this time an additional 60 new looks that had not been seen before were unveiled, bringing a close to Abloh’s spring 2021 journey.

11. Ermenegildo Zegna Goes Back Home

For its 110th anniversary celebration, Ermenegildo Zegna’s spring 2021 show, the runway was brought back home, literally, as artistic director Alessandro Sartori didn’t just consider the environment in which it was shown — the brand’s HQ in Trivero named the Oasi Zegna. Streamed digitally from atop a grassy meadow, the spring 2021 men’s wear show had the models meandering and weaving through the Oasi Zegna for more than three kilometers in different directions, spanning from the factory and the archives to the forests. Alessandra Turra recounts “In particular, the designer let himself be inspired by the colors and textures of the unspoiled landscape of the Oasi Zegna reserve, which he translated into a collection of elegant garments that combined natural fabrics and technological manufacturing techniques.”

12. Celine Men’s Racetrack Show

The Celine spring 2021 men’s show wasn’t the typical Hedi Slimane nod to the Seventies of well-tailored blazers, bell-bottomed pants and shaggy sartorial storytelling that fashion onlookers are used to. As for the clothes, Miles Socha recalled, “And so Slimane, after flirting briefly with bourgeois Paris in the Seventies, went back to elevated California thrift-shop chic, throwing together trucker and beanie hats, plaid shirts, Eighties-sitcom Windbreakers, gym shorts and loose jeans with blown-out knees.” In fact the 12-minute film, released on July 29 and dubbed “The Dancing Kid,” abruptly erases the Seventies haute gigolo style of Celine Homme and brings in a new wave of dressing inspired by teen boys and what they have been wearing in their bedrooms while creating TikTok videos in boredom during the pandemic. Slimane, not a stranger to over the top show sets, focused it’s spring offering to be presented at the Circuit Paul Ricard race track (helmets and all) in Marseille, France, proving to be the grand toast to TikTok’s eboys and skate culture fanatics, celebrating updated youth codes. 

13. Balmain Goes Phy-gital

Creative director Olivier Rousteing celebrated Balmain’s 75th anniversary with a collection that reflects the world’s new reality. Miles Socha wrote, “He’s more convinced than ever that heritage is crucial, and that the pandemic has ushered in a ‘new sense of luxury,’ one hinged less on trends and more on careful spending on pieces that stand the test of time. Investment dressing is back!” The house unveiled it’s mega show at the Jardin des Plantes with an old-school vignette curated by fashion historian Olivier Saillard and starring the monogram jacquard the founder used in the Seventies for couture coats, ready-to-wear blouses and travel bags. Amidst physical and digital attendees, the set included three rows in stadium seating style, with oversized screens, each housing VIP guests including J. Lo, Anna Wintour, Cindy Crawford, Claudia Schiffer, Megan Thee Stallion, Kris Jenner, Usher and Cara Delevingne, among other friends of the brand who couldn’t travel, to sit virtually in the front row and to experience the show from screens scattered among the first three rows of the bleachers.

14. Zegna and Fear of God Release Capsule

Cult streetwear brand Fear of God and Ermenegildo Zegna joined forces this past March to debut during Paris Fashion Week their first collaborative effort, characterized by classic tailoring and modern American luxury in equal doses, which many industry insiders declared to be an unparalleled success. Through this merger of minds, Zegna’s Alessandro Sartori and Fear of God’s Jerry Lorenzo sought to create a lineup that possesses youthful energy as translated through time-tested craft. “With a shared true desire to create the modern man’s wardrobe, we partnered with Ermenegildo Zegna to establish a timeless collection rooted in freedom, sophistication and elegance,” Lorenzo said.

15. Loewe Men’s goes inside the box

For the spring season, Jonathan Anderson packed up the runway and transformed it into a socially distanced affair, with Loewe friends and family receiving a show-in-a-box designed in collaboration with M/M (Paris), a classic archive box, which translates the entire creative process into a sensorial experience, from the initial inspirations to the show setting. Miles Socha said its contents came “complete with fabric swatches, color chart, a pop-up set, and a voiceover soundtrack on a vinyl 45, to be played on a rickety cardboard player you spin with your forefinger. It’s all contained in a hard-case filing box, perfectly expressing Anderson’s brainy disposition, and his penchant for do-it-yourself and craft.” Jonathan Anderson’s featured booklet references the collection’s inspirations from the American sculptor Claes Oldenburg’s work to Swiss photographer Walter Pfeiffer’s photography. The looks and bags become 3-D models for a 360-degree view, while the look book combines all the printed looks of the men’s collection and the women’s pre-collection on a block of paper.

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IRL to URL: S/S 2021’s most innovative show presentations

Brands – from Louis Vuitton to Loewe, Salvatore Ferragamo to Christian Louboutin – harnessed the power of VR, AR, gaming and the printed form

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For editors, stylists and journalists, fashion week pre Covid-19 involved schlepping across countries and cities, taking in a multitude of physical fashion shows for almost a month each show season. Planes were boarded, petrol pumped and miles of road and pavement pounded in order to attend the hundreds of events held in celebration of the coming season. But the pandemic has bought a near halt to this accepted method of fashion presentation, already labeled as antiquated and budget breaking. 2020 has seen a more democratic interpretation of luxury, with labels gaining new momentum in the rapidly evolving digital realm. JW Anderson achieved viral TikTok fame, after a new breed of fans began crocheting iterations of the label’s crafty colour-blocked A/W 2020 cardigan, while Gucci gained glory on the democratic video-sharing channel, after users began dressing up as sunglasses and head scarf-clad models in the #GucciModelChallenge. Nintendo’s Animal Crossing: New Horizons has also become fashion’s favourite gaming medium, where users can clothe themselves in custom creations, inspired by Prada,   Louis Vuitton and Chanel’s latest catwalk collections, and even attend virtual fashion shows. Brands have also utilised different streaming channels, with Burberry becoming the first luxury brand to stream its S/S 2021 show live on gaming network Twitch. Through it's Stream Squad functionality, users were able to view the British label's outdoors showcase from multiple perspectives and interact with each other using Twitch's chat function. Here, we zoom in on the brands which flexed their innovative creative muscle during the S/S 2021 show cycle – where the URL has become as relevant as IRL – experimenting with VR, AR, gaming and the printed form.

Catherine Holstein embraced a range of presentation methods for S/S 2021. The Khaite founder sent out presentation boxes to editors worldwide, complete with a hard cover lookbook, a Régime des Fleurs candle, a cream record and soft fabric swatches. Blending the physical with the digital, readers noted small hand drawn play icons on the pages of the lookbook, which were also tiled with eerie images of models including Alex Wek and Irina Shayk, clad in puff sleeve dresses and polka dot shirts. After scanning a QR code on the lookbook’s inside cover – bringing viewers to the brand’s website – these scannable play buttons revealed Augmented Reality elements, in the form of 360 degree floating 3D accessories. These included the quilted Patras sandle and the sculptural Celaya slingback, so tactile you could almost touch them.

Christian Louboutin

For S/S 2021, the footwear aficionado dove into the digital world with both feet. The brand teamed up with the Korea-based gaming application Zepeto – which features 170 million avatar-making users worldwide – on Loubi World, a virtual take on the label’s most loved city, Paris. Here, accessory inclined-avatars were not just able to select raffia sandals and fringed boots from the brand’s S/S 2021 collection, they were able to dine in a virtual French bistro, cavort on a carousel, peruse Galerie Véro-Dodat where Louboutin opened its first store back in 1991 and shop in its latest flagship. Fans were also able to flaunt their favourite dancing shoes, getting down with Louboutin’s suited and booted digital avatar on the light up dancefloor of the aptly titled Loubi Disco.

At Loewe, where Jonathan Anderson is creative director, and at his eponymous label, the designer was intent on creating an immersive at-home experience using tactile ephemera. For Loewe’s men’s show in July, Anderson devised a ‘show in the box’ concept inspired by Duchamp’s ‘Boîte-en-valise’, a box the artist carried in a suitcase with miniature monographs of his own work. He created a grey canvas index card box – conceived in collaboration with M/M (Paris) – packed with fabric swatches, a record, and a pop-up show set. For the label’s S/S 2021 show Anderson broke out of the boundaries of the box, creating a ‘Show-on-the-wall’, an artist’s portfolio featuring S/S 2021 looks, accompanied by an interactive selection of objects, encouraging its receiver to immerse themselves in the collection’s elements. This included a roll of wallpaper designed by Anthea Hamilton, plus a border roll depicting spring’s voluminous and architectural shapes, sent with Loewe monogrammed scissors, a canvas tool bag, paintbrush and glue. 

  Salvatore Ferragamo  

The brand pulled off a ‘phytigal' show with a forward thinking flourish. Not only presenting a live runway show in Milan, in the open air at the historic Rotonda della Besana - with elegant silhouettes inspired by Hitchcock’s heroines - creative director Paul Andrew also sent out an Oculus headset to journalists unable to attend. Through this they were able to take in Milan in all its architectural finest, through ‘Life in Technicolor’, a short film directed by Luca Guadagnino. The film celebrated not only the bold hues in the brand’s S/S 2021 offering, but also the splendour of Italian city, which for the first time, many Ferragamo fans were not able to enjoy. Digital innovation is of utmost importance to the brand. This week it also announced a new collaboration with Microsoft and its technological partner Hevolus to enhance its retail experience online. Now, shoppers using Ferragamo's Tramezza Made-to-Order service are able to view a 3D digital twin of their desired shoe design online, and can use a configurator to create their custom silhouette.

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Louis Vuitton

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A host of brands experimented with the ‘phytigal’ show – one physically staged with an in-person audience, but also streamed live online around the globe. At Louis Vuitton, creative director Nicolas Ghesquière held the maison’s socially-distanced show on the top floor of La Samaritane, the LVMH-owned department store which has been shuttered for refurbishment since 2005. Non-attending journalists were also provided with a digitised seat allocation, allowing them to view the show online, seated next to members of the IRL audience, from their screen. At-home viewers viewing the show via live stream took in not only the show venue's historic Art Deco architecture and Art Nouveau frescoes, but thanks to green screen elements in the space, models also appeared sporting S/S 2021’s ‘in-between garments’ against video snippets of Wim Wenders 1987 romantic fantasy ‘Wings of Desire’.

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Rag & Bone

‘Metamorphosis’, the film teasing Rag & Bone’s S/S 2021 collection, extended the New York-based brand’s partnership with Microsoft. For the brand’s S/S 2020 runway show – after a three year hiatus - the brand harnessed Microsoft’s Azure Kinect DK technology, transforming physical models on the catwalk into 3D pointillist models of cloud-point data. S/S 2021’s – created remotely on the Cloud and supported by Azure Virtual Machines – sees a chic avatar sporting intricately digitised Breton tees, combat trousers and fluid outerwear – on a virtual Manhattan stairwell. The avatar is viewed from a multitude of views using a variety of camera movements, with the belt of her jacket even blowingly gently in a digitised breeze. 

Kiko Kostadinov

‘Being at home during the lockdown began to feel like a simulation,’ say Laura and Deanna Fanning of the digital inspiration behind Kiko Kostadinov women’s S/S 2021 presentation. When fans logged onto the brand’s website, they were virtually plunged like online gamers into the scene of a starry abyss, with a triptych of screens at its centre. On these screens, models strode as is suspended in white space on stark red platforms and reclined in red chairs. ‘The void-like nature referenced the bar scene with Ursula Andress as the Killer Robot in Elio Petri’s film The 10th Victim ,’ the sisters explain. The duo were also inspired by Hito Steyerl’s The Tower (2015), an installation featuring two red chairs from which to view the making of video game Skyscraper: Stairway to Chaos , inspired by Saddam Hussein’s plans to rebuild the Tower of Babel. The brand worked with web developer Malte Mueller to realise their interactive vision. When viewing the films, fans were able to navigate the videos – which were played in rewind, real time and double time – using the arrow keys on their keyboard.

‘Even if just for a brief window, we could all use a virtual getaway right now,’ creative director Giulio Calza says of the inspiration behind the expansive digitised universe he created in celebration of GCDS’s S/S 2021 collection. This online world – developed in collaboration with Emblematic Group, artist-turned-hacker Thomas Webb and director Jeron Braxton – played host to the brand’s runway show, and also became an online arcade. To bring the clothing on the runway to life – which included marijuana leaf string bikinis and crochet trousers – paper patterns were cut from Calza’s sketches, which were then digitised using advanced mesh constructions, allowing the collection’s fabrics, textures and folds to be emphasised. The show was attended by a host of VIP avatars, whose lifelike forms were created in collaboration with Rogue Initiative. They even boasted custom nail art. 

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25+ Best Fashion + Style PowerPoint Templates (On Trend for 2024)

Looking for the perfect PowerPoint template to showcase your fashion designs or create a lookbook-style presentation? Then you’ve come to the right place!

We found some of the best fashion PowerPoint templates you can use to make presentations for all kinds of lifestyle and fashion-themed projects.

Whether you’re working on a fashion catalog, lookbook slideshow, introducing a new product lineup, or presenting a new fashion brand, there are templates in this collection for all kinds of purposes.

These templates are full of color, style, and animations. You’ll probably want to download them all. Go ahead, have a look.

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Ciri Template

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Corporate & pro.

Animated PPT Templates

Fully animated.

Explore PowerPoint Templates

Peverly – Fashion Catalogue PowerPoint Template

This PowerPoint template is for fashion designers, brands, and businesses who wants to present their latest fashion catalog with a modern presentation. The template has more than 50 slide layouts for you to choose from. Including unique designs to highlight your apparel and items with large images.

Volksa – Fashion Lookbook PowerPoint Template

Elegance is the theme of this PowerPoint template that has the perfect design for creating lookbook-style presentations for showcasing fashion designs and clothing items. It comes with more than 50 unique slide designs full of vector icons, image placeholders, and master slide layouts.

MAYA – Fashion PowerPoint Template

Maya is another fashion PowerPoint template that has a stylishly modern slide design. It uses large titles mixed with large images to create trendy slides to instantly highlight your fashion designs. This template includes 34 unique slides that you can easily customize to your preference.

Historical – Fashion Presentation PowerPoint Template

This is a unique template that’s ideal for making PowerPoint presentations on fashion design, especially for high-end and luxury brands. The template features many stylish slides with easily editable image placeholders, editable colors, fonts, and much more.

Indieground – Fashion Presentation Templates Bundle

If you’re working on an urban-style fashion presentation, this template pack will come in handy. This is a bundle that includes presentation templates for PowerPoint, Google Slides, and Keynote. Each template features 30 unique slides with modern, urban, and colorful designs. Use them to create presentations for your modern fashion brands and clothing lineups.

Pale Dawn – Free Fashion PowerPoint Template

This is a free PowerPoint template featuring a set of beautiful slides. You can use it to create clean and simple slideshows for all your fashion and lifestyle presentations. There are lots of different types of slides included in the template with fully customizable designs.

Color – Free Fashion Presentation for PowerPoint

This free fashion PowerPoint template includes 10 unique slides that you can edit, customize, and use however you like. Each slide in the template features modern and colorful designs.

Rexoya – Fashion Presentation PowerPoint Template

If you’re looking for a presentation template with a clean and minimal design, this PowerPoint template is made for you. It comes with 20 unique slide designs featuring minimalist layouts. You can also customize the slides to change colors, backgrounds, and replace images. This template comes in PowerPoint, Google Slides, and Keynote formats.

YEBON Fashion Lookbook PowerPoint Presentation

This fashion PowerPoint template is all about giving more attention to your fashion designs. As you can see from the slide layouts, it’s designed to show your fashion and apparel items using large images. It’s also great for your seasonal collections and fashion lookbook presentations.

SHANI – Fashion PowerPoint Template

Shani is an elegant presentation template featuring a set of beautiful slides. There are 34 unique slide layouts in this template. Each slide is fully customizable. You can change the colors, fonts, images, and shapes however you like. It’s great for niche apparel collections and high-end brands.

LAURA – Modern Fashion PowerPoint Template

Laura is a fashion PowerPoint presentation with a modern look and feel. It has simple yet stylish slides that include creative text and title designs. These slides will surely help grab the attention of your audience. The template includes more than 30 unique slides with easily customizable layouts.

Glowing – PowerPoint Fashion Presentation Template

This PowerPoint template is perfect for making simple and beautiful slideshows for various fashion presentations. It comes in PowerPoint, Keynote, and Google Slides formats. Each template features 20 unique slides. You can easily edit the slides to your preference as well.

Modern Fashion Catalog Free PowerPoint Template

Make a stylish and modern fashion catalog slideshow using this PowerPoint template. It’s completely free to download and it comes in Google Slides format too. There are 24 unique slide layouts included in the template.

Spring Season – Free Fashion PowerPoint Template

This free PowerPoint template is perfect for making presentations to show off your seasonal clothing lineups and fashion trends. The template includes 30 unique slides with fully customizable colors, fonts, and layouts.

Sarade – Fashion PowerPoint Presentation Template

A fashionable PowerPoint template suitable for all your fashion and promotional needs. This template has a stylish slide design featuring icons, infographics, maps, and device mockups. There are 30 unique slides included in this template as well.

AUREL – Stylish Fashion PowerPoint Template

Aurel is a stylish presentation template that features a modern slide design. There are many different slide layouts in this template to help you design all kinds of marketing and promotional presentations for fashion brands. You can choose from 35 different slides to make amazing fashion presentations.

Pointer – Minimal Fashion Presentation Template

This fashion PowerPoint template comes with a minimalist design that will help highlight your apparel designs above all else. It includes 20 different slides that you can easily customize to change colors, fonts, and images. The template is also available in PowerPoint, Keynote, and Google Slides formats.

Panamas – Colorful Fashion Presentation Templates

Make colorful and creative presentations to show off your fashion designs using this PowerPoint template. There are 20 attractive and colorful slides included in this template where you can make your fashion designs and apparel items appear more stylish than ever. This template is available in multiple file formats.

Smoosh – Dark Fashion PowerPoint Template

A dark color theme is usually a great choice for promoting luxury and high-end brands. You can use this PowerPoint template to promote your niche and luxury fashion designs in style. It features a dark color theme across 33 slide layouts. Each slide includes editable graphics and colors as well.

New Pastel – Free Creative Fashion Presentation Template

Another colorful and creative fashion PowerPoint template. You can actually download this template for free. It features a pastel color-themed design, which you can easily customize to your preference.

Mifridix – Free Fashion PowerPoint Template

The free demo version of this PowerPoint template comes with several beautiful slide layouts that you can easily customize to create your own slideshows. The beautiful pink color scheme will allow you to make stylish and feminine slideshows for your fashion presentations.

Lumia – Fashion Presentation Template PPT

Lumia is an elegant fashion presentation template that you can fully customize to your preference using PowerPoint, Keynote, or Google Slides. It includes 20 different slides with large image placeholders, stylish fonts, and creative shapes. You can easily customize the slides as well.

Momentum – Fashion Brand PowerPoint Template

You can use this PowerPoint template to create presentations to showcase your latest fashion designs, seasonal collections, product lineups, and brands. It’s great for making fashion brand profiles as well. The template comes with 30 unique slides.

Reyna – Summer Fashion PowerPoint Template

The colorful and creative design of this PowerPoint template makes it a great choice for summer and seasonal-themed fashion presentations. It includes 30 different slides with various styles of layouts. You can use it to showcase your fashion brand, online stores, fashion catalogs, and more.

Culture – Clean Fashion PowerPoint Template

This PowerPoint template features a clean and simple slide design that will allow you to make more professional-looking presentations for all kinds of fashion and lifestyle projects. The slides are available in light and dark color themes as well as yellow, blue, and green color schemes.

Arianna – Fashion Presentation PowerPoint Template

Arianna is a trendy PowerPoint template that’s most suitable for modern fashion brands and for showcasing new apparel product lineups. The template includes a total of 36 different slides with editable colors, image placeholders, customizable vector graphics, free fonts, and much more.

For more beautiful templates, explore our best creative PowerPoint templates collection.

Presenting your work

Fashion designers are in the business of visual communication, and effective presentation of work is all important. Your brain may be teeming with innovative ideas and you may produce the most original designs, but none of this will matter if you are unable to communicate your vision. In the fashion business, first impressions really do count. When you show your work, you need to ensure that your presentation looks as professional as possible—organized, well mounted, and clean, as well as accurate, clear, and creatively appropriate.

Your illustrations can be mounted on foam boards or on card (the boards are sturdier but can be bulky to transport), both of which can be bought from art supply stores. Boards are available in various sizes and your choice will be influenced by factors such as personal preference, your audience (if you are presenting to a large group the board must be big enough for them to see), the trend of the moment (which could equally be for very large boards or pocket-sized presentations), or the size of your illustrations or portfolio. With experience you will find the size that suits you best, but start by using a 20- x 30-in. board, and be prepared to try out different options. Avoid using a combination of different sizes, which can make your portfolio seem messy.

It is worth emphasizing that the work you present should be clean. Carrying a portfolio around, it's easy to get finger marks on the boards and for card edges to become tattered. Make sure that your presentation is always fresh. Even recycled ideas can have a market if they look as if they have just been produced.

A sturdy portfolio is essential. A selection in different sizes can be useful; you can store work in some and keep others for showing presentations. Make sure that your portfolios are relatively easy to carry, even when laden with work. For protective storage, plastic envelopes are invaluable. If used in presentation, plastic will reduce the picture's color slightly and give it a glossy sheen. Sometimes this can enhance the illustration, but if your artwork looks better matte, don't present it this way.

You will also need to choose carefully your style of illustration as well as your approach to the presentation as a whole, to ensure that

▼ Transporting projects

A sturdy portfolio is the safest and most efficient means of transporting work. Build up a collection of different sizes to house all your illustrations.

▲ Displaying work

Mount work on board or card, or use a plastic folder.

Factors such as the size of your Illustrations and portfolio will influence your choice of size and color.

work is shown off to best effect. If your designs are very delicate you might want to use an ephemeral style of drawing to capture them on paper, perhaps accompanied by flat working drawings. The delicate feel of your designs would then also influence aspects such as the use of color, the choice of fabrics, the style of photography, the poses of the figures, and the arrangement of all these components on the board. In this way, all the elements of a presentation will be working together to promote your ideas.

Beware of trying too hard with finished sheets. You can always use a color photocopier to tidy up an exciting but possibly scruffy example of work from your sketchbook, which was produced in a flurry of creativity. Sketchbooks offer a good glimpse into the soul of your work. You may not always want to reveal this to a client, but sometimes It may help to convince them of the creative journey that has produced the finished ideas.

Ideas in sketchbooks often have a liveliness that can be lost In finalized work. If presenting your sketchbooks, make sure that there are no sharp objects (such as staples) to take the viewer by surprise.

A Simplicity

You don't have to Include fabric swatches or working drawings on your board— sometimes It's best just to let the Illustration speak for Itself.

Working drawings allow a more artistic depiction of the garments, while a colored background can be effective (this one sets off the rich, sober design palette of the garments). Be careful, however, that the color does not overwhelm the Illustrations.

Practicalities of presentation

Embellishing work with unnecessary extras can show a lack of confidence in the main concept, so whether you feel your designs call for an understated presentation or for a more elaborate themed approach, you must be sure that you don't include anything that does not contribute to the impact of the designs. You want someone seeing your illustrations for the first time to be struck by the quality of your design statement—not by the decoration surrounding it. A simple presentation has more chance of being successful, and will not offend anyone's tastes, although a more creative presentation style can create a strong impact (see Unit 24, pages 134-137). Decoration such as edgings must never overwhelm the illustrations, and colored backgrounds should be used only if they complement the design palette. Include items such as working drawings and swatches if they add to the clarity of the presentation, and remember that your work should appear clean and tidy.

Do not use spray mount to stick your images to the board, as this can cause respiratory damage. Dry-mounting images is a safer technique that involves placing a sheet of adhesive backing onto an illustration and then heating in order to adhere the image to the board. However, this is a laborious process and it is simpler and quicker to use an adhesive stick or double-sided mounts.

Continue reading here: How To Display Fabric Swatches

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Readers' Questions

How to present in store of fashion design?

Create a Plan: Before you present in a store, make sure you have developed a clear plan of how you envision your presentation and what you want to accomplish during the meeting. Define the goal of the presentation and what information you want to communicate to the store so that they understand the value of your product. Gather Visual Aids: Gather visual aids such as pictures, sketches, or fabric swatches that can help illustrate your product and design ideas to the store. You can also include samples of your product in various sizes, colors, and styles. Set the Scene: Before you begin your presentation, take the time to set the scene. Make sure the environment is clean and organized and there is ample room for you to walk around and bring out any visual aids. Introduce Yourself: When you first arrive, introduce yourself to the store personnel and explain the purpose of your presentation. Make sure everyone is aware of why you are there and why your product is a good fit for their store. Talk Clearly and Confidently: Speak clearly and confidently when you present your designs to the store. Make sure you are articulate and that your points are concise and easy to understand. Be Prepared to Answer Questions: Be prepared to answer any questions that the store may have about your product or design. Make sure you have thought about any potential questions ahead of time so that you are able to provide the best answers. Follow Up: After the meeting, make sure to follow up with the store personnel so that they are aware of your interest in carrying your product in their store. Send thank you cards or emails to remind them of your product and reiterate your interest in carrying it in their store.

How to present design clothing concepts?

Begin by researching and familiarizing yourself with the latest fashion trends and what the audience is looking for. Create a mood board to help in communicating the overall look and feel of the design. use illustrations, photographs or sketches to present your ideas. Make sure to include fabric swatches, trims and colors to help communicate the design concept. Provide technical drawings or specifications to communicate the construction details of the garments. Make sure to include a marketing and brand concept that will best represent the design. Present the concept in a portfolio or photographically, to give an overview of the idea. Have a plan for presenting the concept – either by hand or via digital technology. Consider using interactive technology to present the idea, such as 3D modeling or virtual styling. Create a garment prototype, if available, to give a physical representation of the design.

How to promote your work fashion designer?

Promote Your Work On Social Media: Social media can be a powerful tool for promoting your work as a fashion designer. Use platforms like Instagram and Pinterest to showcase your designs, inspiring images and more. Use hashtags to increase visibility and add a link back to your website as well. Create a Professional Website: Having your own website is an essential tool for showcasing your fashion designs. You can upload images, create a portfolio, and even post lookbooks and behind the scenes videos to give potential customers an inside look at your work. Start a Fashion Blog: Start a blog to discuss the latest trends, styling tips for your clothes, and more. Use this blog to showcase your work, link back to your website, and even promote special offers or discounts. Contact Fashion Publications: Get in touch with fashion magazines or other publications to pitch your designs and request a feature. You can also reach out to fashion bloggers or influencers to collaborate and showcase your work to a larger audience. Participate in Local Events: Look for local events like fashion shows, pop-up shops, and trunk shows to participate in. These events can be great ways to show off your designs and meet potential customers in person. Connect With Local Boutiques: Reach out to local boutiques and stores to ask about selling your designs in their stores. You can also look for opportunities to exhibit and sell your clothes at craft fairs or other events.

What is presentation fashion drawing?

Presentation fashion drawing is the art of creating detailed, professional-looking illustrations of fashion designs on paper. Presentation drawings are used by fashion designers to communicate their ideas to pattern makers, manufacturers, buyers, marketers, and other professionals in the fashion industry.

How to make presentation on fashion designer?

To make a presentation on a fashion designer, follow these steps: Research the fashion designer: Start by gathering information about the fashion designer you want to present. Find out their background, education, notable accomplishments, design style, and any other relevant details. Use credible sources such as books, magazines, articles, and interviews. Organize your content: Create an outline for your presentation to organize your information effectively. Include sections such as introduction, background, design approach, notable works, impact on the fashion industry, and any other relevant aspects you want to cover. Create a visually appealing slide deck: Use presentation software like PowerPoint or Google Slides to design your slides. Choose a clean and creative template that aligns with the fashion theme. Utilize images, videos, and graphics to make your slides visually engaging. Remember to keep your text concise and include key points rather than long paragraphs. Introduction: Start your presentation by introducing the fashion designer. Mention their name, background, and any notable achievements or awards they have received. Also, explain why you have chosen this particular designer. Background: Provide an overview of the designer's background, including their education, early life, and how they entered the fashion industry. Discuss any influences or inspirations that shaped their design aesthetic. Design approach: Describe the fashion designer's unique design approach and style. Talk about the materials, techniques, or themes they frequently incorporate into their work. Use visual examples to provide a better understanding of their design philosophy. Notable works: Highlight some of the designer's most significant and iconic creations. Discuss the inspiration behind these pieces and the impact they had on the fashion industry. Include high-quality images of the designs to showcase their creativity and craftsmanship. Impact on the fashion industry: Discuss the influence of the fashion designer on the industry. Mention any collaborations, partnerships, or contributions they have made within the fashion community. Explain how their work has shaped fashion trends, challenged norms, or inspired other designers. Conclusion: Summarize the key points of your presentation and highlight the contributions and legacy of the fashion designer. Conclude with any personal reflections or opinions about their significance within the fashion world. Q&A session: Allow time for questions from your audience to engage them further. Be prepared to answer queries related to the designer's career, design principles, or impact on fashion. Practice and present: Rehearse your presentation multiple times to ensure a smooth flow. Pay attention to your tone, pace, and body language while presenting. Make eye contact with your audience and maintain a confident demeanor. Remember to cite your sources appropriately and use a consistent and visually appealing design throughout your presentation. Deliver the information in a concise manner and keep your audience engaged by incorporating storytelling elements and visual aids.

How to present my design to a fashion designer?

Presenting your design to a fashion designer is an important step in getting your ideas across and potentially collaborating with them. Here are some steps to help you present your design effectively: Research the Designer: Before presenting your design, conduct thorough research on the designer's style, aesthetic, and previous work. This will help you tailor your presentation to align with their preferences and show that you understand their brand. Prepare Your Design: Create a professional and visually appealing presentation of your design. Use a program like Adobe Photoshop, Illustrator, or PowerPoint to showcase your sketches, fabric choices, color palettes, and any other design elements. Ensure the presentation looks polished and well-organized. Focus on the Concept: Clearly explain the concept behind your design and describe how it aligns with the designer's brand or vision. Highlight the unique features, materials, or techniques you used and emphasize how your design stands out. Provide Examples: Bring sample materials or swatches to help the designer visualize the look and feel of your design. This can be particularly helpful when discussing fabric choices or detailing. Be Open to Feedback: Remember that the designer may have their own ideas or suggestions. Be open to feedback and constructive criticism, as this can lead to a better final product and potential collaboration. Listen carefully and ask questions to understand their perspective. Show Technical Skills: If possible, demonstrate your technical skills, such as sewing or pattern making, to showcase your expertise and dedication to your craft. This will give the designer confidence in your ability to execute the design. Practice Your Presentation: Rehearse your presentation several times to ensure a smooth and confident delivery. This will help you articulate your ideas clearly and professionally. Be Professional: Dress appropriately and maintain a professional demeanor during the presentation. Show enthusiasm for your design and passion for working together. Follow Up: After the presentation, send a thank-you email or note to express your gratitude for their time and consideration. This will also serve as a reminder of your design and keep you on their radar. Remember, not every designer will be interested or available to collaborate. Don't get discouraged if your design doesn't immediately resonate with them. Keep presenting your work to different designers until you find the right fit.

How to go about presenting your clothing designs to someone?

Prepare a portfolio of your clothing designs: Gather a selection of your best designs in a portfolio or lookbook, including sketches of the designs, swatches of the materials you plan to use, and finished garments. Practice your presentation: Rehearse your presentation to make sure you feel confident in what you’re presenting. Present in person: Present your clothing designs in person whenever possible. Plan an appropriate length of time for the presentation and prepare a short speech that covers the highlights of your designs. Be prepared to answer questions: Be prepared to answer questions about your designs, such as the materials and processes you plan on using, the target market for the designs, and the pricing strategy. Follow up: After presenting your designs, follow up with the person you presented to. This shows that you are interested in their opinion and that you value their feedback.

Ging The MerDesigner

Fashion Designer Courses

A Detailed Exploration of the Fashion Design Process

Engage with the captivating sphere of apparel creation as we take a deep dive into the elaborate steps behind conceiving and producing captivating attire. 

The art of apparel creation is a mesmerizing and complex journey that comprises various phases, from ideation to manufacturing. For budding style architects and clothing aficionados, comprehending each facet of this artistic voyage is imperative.

In this step-by-step guide, we take an in-depth look into the realm of apparel design, spotlighting its key components and illuminating the various stages entailed.

Grasping the Fundamentals of Apparel Design

Before immersing oneself in the complexities of clothing design, it is crucial to understand the basic principles of this inventive domain. The creation of apparel hinges on an optimal balance between artistic expression and pragmatism.

Apparel design extends beyond merely crafting aesthetically pleasing attire; it serves as an art form that empowers creators to convey their distinctive viewpoints and ideas. It becomes a narrative device, with garments acting as the channel through which style architects communicate their vision to the world.

Style architects draw inspiration from a myriad of sources, including natural phenomena, cultural narratives, historical events, and personal encounters. They keenly observe their surroundings, taking note of the most minute details and discovering beauty in unforeseen locations. This ability to perceive splendor in the mundane truly distinguishes them.

Creativity’s Integral Role in Apparel Design

The core of fashion design (FD) is creativity. It serves as the propelling force that ignites the inventiveness and distinctiveness of a style architect’s creations. Creative individuals have an acute awareness of fashion trends, color schemes, and silhouettes, enabling them to conceive remarkable art pieces that mesmerize onlookers.

In the realm of clothing design, creativity transcends the mere generation of new concepts. It entails pushing the envelope, defying traditional norms, and thinking innovatively. Style architects perpetually aim to produce something fresh and unique, a design that offers a fresh perspective.

Furthermore, the influence of creativity in apparel design is not confined to the design journey. It permeates every facet of the fashion realm, spanning marketing, branding, and presentation. From runway shows to advertising campaigns, designers leverage their creative prowess to craft a unified and captivating narrative that strikes a chord with their intended demographic.

Pivotal Aspects of Apparel Design

Creativity, while indispensable, is fortified by several essential elements that serve as the cornerstone of every garment creation. These constituents include shape, line, texture, color, and form. Comprehending how these facets interact and harmonize with each other is key to creating visually enticing designs:

• Shape pertains to the general outline or structure of a garment. Influenced by factors such as the body profile of the wearer, the desired aesthetic appeal, and the functional purpose of the outfit, style architects deliberate extensively on shape to ensure that their creations enhance the body and yield a balanced silhouette;
• Line holds a substantial role in apparel design, guiding the viewer’s gaze and stimulating visual intrigue. Lines can be linear, curved, or angular, with architects tactically using lines to foster movement, accentuate specific regions, or establish equilibrium in their creations;
• Texture contributes depth and tactile allure to clothing designs. This is achieved via fabric selection, embellishments, and surface treatments. Style creators play with varied textures to instill contrast, amplify visual fascination, and stimulate particular feelings or moods;
• Color serves as a formidable instrument here, capable of stirring emotions, establishing ambiance, and transmitting messages. Stylists meticulously opt for color schemes that resonate with their design premise and the anticipated emotional response from viewers. They factor in cultural connotations, color psychology, and prevailing trends when deciding the hues for their creations;
• Form is linked to the three-dimensional contour and framework of a garment, taking into account construction techniques, draping, and fit. Fashion creators pay acute attention to form to ensure their creations are visually appealing, functional, and comfortable for the wearer.

The Apparel Design Journey

With a firm understanding of the essentials of apparel design in hand, the initial steps of the journey can commence. These steps encompass conceptualization, illustration, and refining of ideas to establish a unified blueprint.

The odyssey of a style architect ignites with an inspirational trigger. It could be an exquisite sunset, a captivating work of art, or an enriching conversation. This inspiration lays the groundwork for the entire journey. To genuinely grasp the rhythm of the style universe, creators plunge themselves into thorough research:

• Probing current style trends is pivotal to maintaining relevance in this rapidly evolving sector. Style creators immerse themselves in fashion publications, participate in style exhibits, and engage with social media platforms to glean insights into trending and fading styles. They also analyze their target audience, deciphering their preferences, desires, and ambitions;
• Armed with an abundance of knowledge and inspiration, creators venture into the concept development stage. Here, their creativity soars, as they generate ideas and explore diverse possibilities. Sketching, doodling, and unleashing their imaginations become their tools for crafting the initial seeds of their design.

Concept Development in Fashion Design: Unveiling the Creative Genesis

The concept development stage entails a comprehensive exploration of current style trends, drawing inspiration from diverse sources, and engaging in the exhilarating process of idea generation. Creators immerse themselves in a meticulous analysis of the target demographic, market demands, and emerging fashion movements, enabling them to formulate a distinctive and compelling concept for their creations.

During this creative phase, designers curate mood boards, visual collages brimming with captivating imagery, fabrics, colors, and textures that encapsulate the very essence of their concept. They embark on an expedition of experimentation, traversing the realms of nature, history, culture, and even the realms of fantasy. This process serves as an invaluable tool for refining their vision and establishing a robust foundation for their pieces of art.

Collaboration emerges as a potent force in concept development. Designers actively seek the input and perspectives of their peers, fostering an environment of open dialogue, feedback, and imaginative brainstorming sessions. Through these interactions, they ensure that their concept flourishes into a well-rounded and resonant embodiment that strikes a chord with their target audience.

Sketching and Illustration Techniques

Sketching and illustration techniques stand as indispensable pillars in the realm of FD. These tools enable fashion artists to transcend ideas from the realms of imagination onto the realm of paper, breathing life into their concepts. The integration of diverse sketching and illustration techniques empowers stylists to refine their designs, capturing every intricate detail with precision and clarity:

• Fashion craftsmen commence their creative process by sketching rough outlines, capturing the overarching silhouette and proportions of their envisioned garments. They embrace experimentation, exploring various poses and angles to envision how the garment will manifest from different perspectives. Gradually, they infuse their sketches with greater intricacy, refining lines and embellishing them with delicate elements such as pleats, buttons, or embroidery, in order to manifest their creative vision;
• Illustration techniques further elevate the visual representation. Fashion architects venture into the realm of diverse mediums, such as watercolors, markers, or digital tools, breathing vibrant life into their sketches. Through skillful play with shading, texture, and color, they bring forth a vivid and realistic portrayal of the garments they envision.

Throughout the iterative process of sketching and illustration, designers maintain an unwavering commitment to evaluation and refinement. Seeking invaluable feedback from mentors, industry experts, and even potential customers, they ensure their creations resonate harmoniously with their intended audience, embodying both creativity and practicality.

Material Selection in Fashion Design: Weaving the Fabric Story

Having traversed the initial stages, designers now embark on the pivotal journey of material selection. This stage entails an intricate understanding of various fabric types and their specific applications, while simultaneously recognizing the profound impact that color and texture have on the creation of visually captivating designs.

Understanding Fabric Types:

• Fashion engineers delve into the realm of textiles, acquainting themselves with an array of fabric types, ranging from silk to cotton, from velvet to denim. Each fabric possesses unique characteristics, such as drape, weight, and stretch, which profoundly impact the final outcome of a garment;
• Through meticulous research and hands-on exploration, archictects develop an astute understanding of the different properties and qualities of fabrics. This knowledge enables them to make informed decisions about which fabrics will best bring their creations to life.

Significance of Color and Texture:

• Color is an influential component in FD, capable of evoking emotions, capturing attention, and establishing brand identity. Designers consider the psychological and cultural associations of colors, creating harmonious palettes that align with their concepts and resonate with their target audience;
• Texture adds depth and tactile allure to garments, creating visual interest and engaging the senses of the wearer and the observer. Designers carefully consider the texture of fabrics and the surface treatments that can be applied to enhance the overall aesthetic of their designs. They experiment with different textures, such as smooth, rough, or textured surfaces, to create contrast and visual intrigue.

Tips for Material Selection:

• Research and familiarize yourself with various fabric types, their properties, and their best applications in garment construction. Understanding the characteristics of different fabrics will help you choose the most suitable ones for your design;
• Consider the functional requirements of the garment. For example, if you’re working on activewear, look for moisture-wicking and breathable fabrics. If you’re creating eveningwear, opt for luxurious and flowy fabrics;
• Pay attention to the season and climate when selecting fabrics. Light and breathable fabrics like linen or cotton are ideal for summer, while heavier fabrics such as wool or cashmere provide warmth in winter;
• Experiment with color and texture combinations to create unique and visually appealing designs. Play with contrasting textures or combine fabrics with different finishes to add depth and visual interest to your garments;
• Seek input from fabric suppliers, fellow experts, or industry experts for recommendations and insights on fabric selection. They can provide valuable guidance on the quality, availability, and performance of different fabrics.

By carefully selecting materials, fashion creators weave a fabric story that enhances the visual impact, comfort, and functionality of their pieces of art. The right combination of fabric types, colors, and textures brings depth, character, and an element of allure to their creations, captivating the audience and elevating the overall aesthetic appeal of the garments.

Understanding the key elements of FD, such as shape, line, texture, color, and form, provides a solid foundation for creating visually compelling masterpieces. The concept development stage allows designers to explore current trends, gather inspiration, and collaborate with peers to refine their creative vision.

Sketching and illustration techniques serve as essential tools for translating ideas onto paper, breathing life into designs with precision and clarity. Material selection, with its emphasis on fabric types, colors, and textures, plays a crucial role in bringing the envisioned garments to life. By carefully considering these elements and engaging in meticulous research, fashion stylists can create garments that not only reflect their unique perspectives but also resonate with their target audience.

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How to Create Fashion Week Presentations that Wow

Written by:, danika daly.

• Event Marketing & Production , Fashion Week

Image Credit:

• DepositPhotos

New York Fashion Week is back and blowing the fashion crowds away with beautiful shows, street style, and also some snow. This writer tends to love a good presentation because of the personal touches that are added to the show, the freedom to enter and leave as you please, and the fact that you can get up close and personal to the clothing, hair and makeup. However, not all presentations are created the same. Here’s some tips on creating a memorable Fashion Week presentation that will have your show all over Instagram. Most of this applies for runway shows, too.

1. The theme dominates all decisions

Having a strong theme is a key component to having a successful presentation. The designer behind the brand should have some sort of theme in mind for their collection, and everything else will bounce off of that. If there is no specific theme for the collection, tie it all together with the presentation itself and tell the collection’s story.

Select a venue that works for your theme. Find partners and sponsors that align with the event theme and the brand. Hair, makeup, nails, decor, music and everything else should align with the theme and tell the collection’s story flawlessly. Don’t forget to include lots of Instagram-worthy elements.

Though this next example is a runway show, it’s a great use of theme. Hood by Air’s collection this Fashion Week is called Pilgrimage. Hood by Air plane tickets were placed on each guest’s seat and models carried bags wrapped in airport security plastic. One model was also wrapped in said plastic. The tickets are a great personal touch, and makes you feel like you’re heading on a Hood by Air Pilgrimage, too.

2. Message (Not) Optional

Not all shows deliver a strong message, but it’s helpful to get people talking about your presentation. Brother Vellies did an incredible job in delivering a message with their “Transformation” theme. Besides the adorable butterflies fluttering around the room, the label’s designer Aurora James used the presentation to express the importance of sustainability and the need for more upcycling in the fashion industry. A mix of thigh-high boots and open-toe sandals for this Fall 2016 collection were pointing fingers (or toes) at global warming.

3. Think outside the tents

Don’t be afraid to add something to your show that’s not typical of fashion shows. Mara Hoffman’s Fall 2016 collection featured cocktail attire, and was set in the perfect location and decor to fit that theme. Hoffman even told Vogue, “I wanted to be able to set the mood. I thought I could story-tell in this environment much better than the runway.” The show evoked the ageless and timeless beauty of women with models from children to 90-something Ilona Royce Smithkin.

Because of the range of age, particularly the adorable spunk of Smithkin, Mara Hoffman’s show flooded my Instagram feed, and probably yours, too.

4. Don’t skimp on an RSVP strategy

Monitor the Fashion Week calendar (and look at past calendars) and select a less-busy day and time for your show. Once the scheduling is set, submit it to The Fashion Calendar, Modem Online and other Fashion Week calendars. Create a list of editors, bloggers, celebrities and other industry professionals who will find your invite relevant to them (ie GQ is not the best fit for a womenswear show).

Rolling start times of presentations are more appealing to invitees, especially if the brand is an emerging designer, because guests can stroll in and out at their leisure. If another show starts late, they don’t have to worry about rushing over to this one for a specific start runway start time. Highlight the time frame on the invitation.

The rolling start times of presentations are more appealing to invitees, especially if the brand is an emerging designer, because guests can stroll in and out at their leisure.

Create an invite that fits the theme and is appealing. If your invite looks cheap, invitees will assume the event won’t be a well-executed event. Your invite should be to-the-point, mobile-friendly, include a function to add to their calendar, and have an easy RSVP action, such as clicking to RSVP or simply replying to the RSVP email.

After the show is over, your job isn’t done. Send a show recap and images/video out to media immediately after the show to secure press coverage.

Tweet @prcouture with presentations you love this season.

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Dress the Part: 5 Fashion Tips for Business Presentations

May 29, 2015 / Blog audience engagement, power dressing, presentation tips, presentation wardrobe, Rick Enrico, SlideGenius

You only get one shot to make a first impression.

When all eyes are on you, you want to look presentable and professional in your audience’s eyes. Choosing the right attire engages your audience because it makes a statement about you and your purpose.

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Match the Situation

This is not the time for pulling off your personal fashion statement.

When deciding on an outfit for your business presentations, note its level of formality to decide where you should be on the casual-to-formal scale.

Keep any local customs in mind. You don’t want to be overdressed, but you also don’t want to offend by being underdressed.

Consider Your Audience’s Wardrobe

According to serial entrepreneur, Adam Toren, a little research always comes in handy in gauging how to dress in front of your audience. Always dress slightly better than the people you’re addressing.

If you’re delivering a presentation to executives, you can do no less than wear your best suit or finest dress. When speaking to a group in a casual setting, smart casual will do.

Just don’t overdo it or you’ll seem inept or out of touch with your audience.

Prioritize Comfort

Looking good is only the beginning. Conveying your message through body language is an important aspect of public speaking.

It’s hard to perform hand gestures or even stand when you’re wearing something uncomfortable.

How you dress affects how you’re perceived by your audience. To be an effective communicator, never compromise style over comfort so you can express yourself freely.

Avoid Bright Colors or Distracting Prints

The ball is always in the presenter’s court to keep the audience engaged . Your professional dress doesn’t have to be boring, but it also shouldn’t be distracting.

Don’t wear clothes with bright colors or distracting prints or logos.

Solid pastel colors are a safer bet over intricate patterns, especially when you’ll be recorded on video. Black and white is guaranteed to make you look professional without distracting your audience.

When worn well, simple clothes can make a better impact than flashy clothes.

Focus on the Fine Details

Closely inspect your clothes for even the smallest things like a missing button or a loose thread.

When presenting, a smaller group of people may notice it more quickly. A more intimate setting leaves you more open to close scrutiny.

Do one final check before leaving your room. Sometimes, you won’t notice a flaw until everyone else has.

First impressions last. The way you dress up takes up half of your presentation.

Take time to prepare your business attire and realize the unspoken language it delivers. Adapt to a mode of dressing that accentuates your style while recognizing its possibilities and limitations.

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“ Engage a Disinterested Audience Like a Presentation Expert .” SlideGenius, Inc . May 5, 2015. Accessed May 27, 2015. Toren, Adam. “Professional Dress Doesn’t Have to Mean Boring.” Entrepreneur . March 06, 2014. Accessed May 27, 2015.

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PowerPoint: How to Create a Fashion Design Presentation?

PowerPoint: How to Create a Fashion Design Presentation? Nowadays, there are many tools that we can use to publicize our fashion business. Likewise, to strengthen a fashion marketing strategy, we can use PowerPoint. Through this software provided by Microsoft Office, we can create professional fashion presentations without giving ourselves a headache.

Best of all, this tool can be used with ease because we have the opportunity to find fashionable PowerPoint templates. An element that will save us time when making a presentation. This post will be handy for you if you want to know how to make a fashion design presentation.

What is a Fashion PowerPoint Presentation?

Therefore, if you have a fashion business in New York or anywhere else, a PowerPoint presentation can serve as visual support to talk about your products or tell your brand’s story through slides.

Also, this tool allows presenters to transmit information to a specific audience based on their needs. Therefore, in addition to having a marketing strategy for your business, making presentations like this allows you to send a compelling message.

How to create a fashion design presentation?

Trends govern the fashion world, and your presentation should focus on it. Just as clothing styles are constantly changing, so are the designs for your fashion presentations.

Therefore, for those ideas to be updated, we will tell you what the trends for a fashion design presentation that you should follow are:

Minimalist Slides

These times, cluttering slides with too much information can be a mistake. So, it would help if you chose a slide with plenty of options for adding icons and infographics. Remember that less is more, and adding your information with elements like these will make it easier to understand.

Use less text and more images.

In a presentation, it will always be necessary to add text. But when it’s too much, your audience can get distracted reading and won’t pay attention to what you expose. However, this can be avoided since some text can be converted into tables, graphs, etc. Also, this trend will work even better if you have a fashion business because you can add these elements that are easier to assimilate.

Take advantage of the use of modern colors.

To create the ideal fashion presentation, you should use trending colors throughout the year.

For example, green and pink are trending colors, and red has been sweeping for several consecutive years.

Similarly, you can visit Pantone to add the latest colors to your PowerPoint presentation.

Get creative with typography.

Although you can reduce the text in your presentation, it is impossible to remove it altogether. Therefore, please take advantage of eye-catching typography as it is trending in graphic design.

It will be exciting to combine your fashion images with the different fonts you will find.

Tell a story in the best visual style.

Fashion has become more than just wearing the clothes that are in trend.

The history of design, its products, or your brand’s history generates emotions in people.

Therefore, once you have your ideas for your fashion design presentation, you can organize them visually to achieve the goal of engaging your audience .

How to customize your fashion PowerPoint template?

If you’re about to start putting together a fashion design presentation, ideally, you’ll want to organize your templates in a custom way. Follow our recommendations to make this step as easy as possible:

Title Slide

This first slide is crucial because it will set the tone for your fashion brand. It will also be the first thing your audience sees. So, it would help if you started with a creative and strong headline to convince them that they will enjoy a successful presentation.

Image Masking

This technique is used for image editing, where one part of the image is covered while another is revealed. This image format is exciting to tell the audience to focus on a specific part of the image. However, this is not a new method, but it will give your slides a different touch.

You can now find presentation templates that include these masks. But you can also do it directly in PowerPoint using the image tab.

Discreet Animation

Animation effects, when used properly, can make an impact on each of your slides. Also, for the animation to add flair to your presentation, you must be cautious.

Animations should not be used excessively so as not to distract the public or give an unserious image.

Firm Closure

When you start with a powerful slide, you should do the same at the end of your presentation. Create a memorable conclusion by using the best slide designs and some techniques we’ve already mentioned.

Audience Attention

From the first moment you decide to give a fashion design presentation , you must focus on keeping your audience’s attention. Therefore, they must focus on their brand, images, and products.

When choosing your presentation template, you should not be closed to the traditional and try the trends for using PowerPoint. Try different slide layouts, geometric design, bright colors, image masking, and other elements that come your way when designing.

What are the best fashion brand presentations PPTs?

There are many sites where you can find the best templates to make a presentation for your fashion brand. Therefore, we will mention some points you should consider to choosing the correct templates. All depending on the information you want to share:

Modern Templates

Modern templates are very eye-catching as they often come with many placeholders to add images of your products on the trendy design slides. Also, images can be added easily. Just drag the image of your choice and drop it on the bookmark.

These types of templates also come in different color schemes, so you can choose the hues that fit your brand identity. Also, they often come in a standard or widescreen format so you can fit your presentation to the screen.

Business Templates

Business templates are also handy for a clothing store presentation. In them, you can add the images you want with ease. And they also come in a variety of color combinations.

Also, many of the business templates can come with over 100 slides. So you’ll have endless opportunities to showcase your fashion images.

Creative Templates

The creative templates can be customized very easily . Many are minimalist and come with color schemes that you can adjust to suit your presentation. In addition, most of them have more than 150 slides to add all the necessary information . Therefore, if you want to display the tip of your fashion products, you can rely on templates like these.

Minimalist Templates

These types of trendy PowerPoint templates are trending. In general, they are templates with approximately 50 slides. And in them, you can add all the fashion photos you want to make a professional design .

These types of fashion presentation templates come in a high-definition format. Thanks to this, you can make a professional presentation with many trendy images to impress your target audience.

Would you like a compelling PowerPoint Presentation for your Fashion Business?

Don’t worry if you don’t know how to start creating your fashion design presentation. At BluCactus, we have professionals who can take care of doing this task for you. Thus, your brand will achieve a visual impact by displaying your products’ images, fashion information, and your brand history with creativity and originality.

Contact Us! And we will gladly assist you.

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Fashion Show Tips for Beginners: Types, Organizing and Importance

What is Fashion Show? Fashion show is the event that communicates and represents a fashion story. It is an event put on by a fashion designer to show his or her upcoming line of clothing during Fashion Week. The fashion show was come into being with the appearance of retail of costumes in the middle of the 19th century. Up to now, it has become an indispensable media, added with a lot of artistic elements which strengthen its value of appreciation, in the fashion field. Fashion shows launch every season, specifically the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. The two most influential fashion weeks are Paris Fashion Week and New York Fashion Week, which are both semiannual events. Also the Milan, London and Berlin Fashion Weeks are of global expectancy. It is one of the tools of fashion promotion .

Fashion shows can be arranged at both consumer and the trade. Designer fashion shows are targeted pre-eminently by trade, fashion journalists and photographers who are invited to preview the latest collections. The major international shows organize in London, Paris, Milan and New York. These shows are the excellent vehicles for gaining designer publicity.

Fashion shows can create a desirable fashion designers name by promoting their collections. By this way retail buyers are associated with designers. Excluding the designer shows, there are charity shows and retail sponsored shows which the public can attend and through which publicity can be attained by the designer, manufacturer and retailer.

During fashion show, garment shows are much more diverse, ranging from the product trade shows through to the high profile Ready-to-Wear Designer shows, like London Fashion Week and then the exclusive Couture shows. The product trade shows are segmented according to broad sector, like men’s or women’s wear, and by specialist product category, like sportswear or lingerie . Over time product trade shows can be replaced by new versions or even change their names to revitalise interest in an ever changing market.

Fashion Week: Fashion Week is a most common event in the fashion industry. Top designers, brands or fashion houses are presented here with their upcoming collections in a series of runway shows and presentations. Different buyers and the media also present here. Fashion week influence the latest trends for the current and upcoming seasons. The most outstanding fashion weeks are held in the fashion capitals, these are New York, Paris, Milan, and London.

Fashion week happens twice a year and it is lasting approximately one week. In February and March, designers showcased their autumn and winter collections. In September and October, designers showcased their spring and summer collections.

Who Attends Fashion Shows? Fashion shows are not open to the public and fashion week is not a public event. Designers, via their PR agencies, media members, buyers who work for major boutiques and department stores around the world, and friends of the designer also their closest celebrity friends are invited here.

History of Fashion Show: The History Center of Olmsted County presents, a Historic Fashion Show featuring women’s fashion from the 1800s. The history of fashion shows remains vague. In the 1800s, ‘fashion parades’ periodically happen in Paris couture salons. American retailers imported the concept of the fashion shows in the early 1900s. The first American fashion show is likely to have taken place in 1903 in the New York City store Ehrlich Brothers. By the 1920s, retailers across the United States held fashion shows. In the 1970s and 1980s, American designers began to hold their own fashion shows in private spaces apart from such retailers. In the early 1990s, however, many in the fashion world began to reconsideration this strategy.

Types of Fashion Show: Fashion events can range in everything from size to style. What you will need for the event will always depend of what type of an event you are trying to put forward. Being a form of art display and mixing in with all the other art categories (exhibitions, galas etc.) fashion events can also be very easily combined to create a more diverse and complex event overall. There are 6 main types of events in the fashion industry in which most people either be a part of or view.

There are mainly 6 types of fashion show. These are shortly described in below:

• A formal runway fashion show
• A production fashion show
• An informal fashion show
• Designer fashion show
• Charity fashion show
• Sponsored fashion show

1. A formal runway show: This form of fashion display is one that people will be most familiar with. It is the conventional way for designers to show off their clothing and accessories in a wearable manner (on models). It is similar to a parade in terms of its setup and practice. A runway show will last anywhere between thirty minutes and an hour, where the live models walk or dance along a raised platform in a sequential manner, wearing the apparel of the designer.

You may also like: What are the Duties and Responsibilities of A Fashion Designer

The runway show itself can be done according to any theme and done in any style– some are formal while others are far more informal. But they will always feature these characteristics: a theme (merchandise and scene development), a specified special location, staging and lighting, models, make-up and hair style, production and music.

2. A production show: This is the most expensive form of fashion shows, as the whole event is almost like a theatrical performance where there is a whole production element behind the show. Fashion and the different fashion trends at the time are displayed and bought to life using special entertainment, backdrops and scenery, lighting effects, live or produced music, and even theatrical performances (acting or dancing). These events can also be done to any specific preferences and can feature 5 models or 50, but once again the clothing is shown on the actual body of a person, as a way to show onlookers how the fashion can work in everyday life.

3. An informal fashion show: Once again garments are displayed on models but in a very relaxed and informal environment- perhaps in a department store or as they mingle among guests at an event. There are no special lighting or sound requirements and the sell-ability of the clothing is purely up to the model and how he or she looks in the outfit. This form of display requires very little planning (as it is essentially just the model, hair and makeup production and the clothing that needs to be presented) and can be slipped in with almost any other event. Some say that this form of fashion revelation is actually quite subliminal as the spotlight is not being shown on the fashion model or the clothing but it is still being advertised.

4. Designer fashion show: Designers are choosing from each showing their seasonal collections. Each show will feature just one designer, lasting approximately 30 minutes.

5. Charity fashion show: Charity fashion show performers that are held for a charitable purpose, often directed at a specific and immediate humanitarian crisis.

6. Sponsored fashion show: The fashion show is organized by the sponsor of any company or organization is called sponsored fashion show.

Some Important Organizing Issues of Fashion Show: In the fashion industry, fashion shows are fun and creative way to highlighting some of the ethical issues. The selection and organization of the fashion shows and model booking may be done by the fashion office, whereas invitations and other arrangements may be handled by the special department.

Important organizing tips of fashion shows are:

• Date and venue
• The catwalk
• Fashion runway
• Hairdressers and makeup
• The clothes
• Advertising
• Backstage manager
• Entertainment manager

Fashion Show Organizational Chart:

Fashion Runway: Fashion runway is a narrow space and flat platform between rows of chairs or more elaborate setups with multiple catwalks. That used by models to demonstrate clothing and accessories during a fashion show.

Types of runway:

• Directional

Importance of Fashion Shows: Fashion designers are able to predict what is likely to be ‘in fashion’ through a combination of influences, including wide reviewing of important textile and style magazines, the specialist services of forecasting trend agencies and visits to key textile and garment fashion shows. However, what could not be overlooked is that the ultimate goal of the fashion show is still the commercial value in the costume market and still to emphasize the significance and function in the costume marketing.

At the very beginning, the fashion show originates from the promotion of products and its purpose is to strive for more recognition from the customers so as to promote the sales of products or to get more orders from the manufactures and the retailers as well as to raise the designers’ and enterprises’ prestige and fame in order to enlarge their social influence and build the social image of the designers and the enterprises and so forth.

The fashion show of commercial promotion is a performance of promoting the products of certain industries or trademarks and designers to the retailers and the consumers. It is a performance directly serving for exchange of merchandise trade. This is the most important, the most original and the most fundamental method of fashion show.

Conclusion: The fashion show is the performance of showing costumes. It is a way of promoting the costumes to the market and adopts the method of making the models dress clothing samples according to the designers’ creation and intention to show (perform) the costumes to the audience in a certain place.

In the fashion, the costumes and the models are both the main parts of the performance and they all serve to show people the costumes to let them feel the beauty and value of costumes totally and directly. The costumes are the core parts that the fashion shows intent to display. Although the performance level of the performers of costumes, the models has immense influence on the effect of costume showing, the models are not the ultimate purpose of the fashion shows. In term of this, the fashion show is different from other arts of performance, because the final goal and essence of the fashion show is to promote the sales of the products.

References:

• Elements of fashion and apparel design By- G. J. Sumathi
• Advances in Textile Engineering Edited by Rui Wang and Huawu Liu
• Mastering Fashion Buying and Merchandising Management By Tim Jackson and David Shaw
• https://jezebel.com
• https://prezi.com
• https://www.teenvogue.com
• https://en.wikipedia.org

You may also like:

• Fashion Marketing: Effective Strategy for Branding and Promotion
• Fashion Advertising Techniques and Its Significant Role in Apparel Business
• Present Fashionable Trending on Women’s Leggings
• Different Types of Fashion Trims and Accessories for Dress Decoration

Founder & Editor of Textile Learner. He is a Textile Consultant, Blogger & Entrepreneur. He is working as a textile consultant in several local and international companies. He is also a contributor of Wikipedia.

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International Journal of Interdisciplinary Research

• Open access
• Published: 15 February 2023

Presenting fabrics in digital environment: fashion designers’ perspectives on communicating tactile qualities of the fabrics

• Shin Young Jang 1 &
• Jisoo Ha   ORCID: orcid.org/0000-0003-1615-8753 1  

Fashion and Textiles volume  10 , Article number:  6 ( 2023 ) Cite this article

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The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from home, and textile trade shows were held online. However, fabric suppliers were unable to present their fabrics in a manner that enabled their properties to be easily understood. Visual information, such as photographs, videos, and the brief explanations provided by fabric suppliers were insufficient for fashion designers to comprehend the fabric’s properties. Thus, this research aims to identify the critical information for fashion designers in their digital fabric search and to discover effective ways to present this information. The current state of online tactile information was analyzed by conducting content analysis on several online fabric retailers. Then, semi-structured one-on-one in-depth interviews with 25 fashion designers were conducted to identify the strengths and weaknesses of the existing types of visual and textual information. Results revealed the most effective ways to present fabrics online. Specific guidelines were established for photographing or writing each type of information. Finally, a conceptual framework for fabric tactile communication in digital environments was developed. This study can contribute to the improvement of a designer’s experience in online fabric markets and can be used as a fundamental guide on designer’s tactile perception of fabrics, which can support technologies, such as haptic devices and 3D clothing simulation software.

Introduction

As physical distancing guidelines have been enacted worldwide because of the COVID-19 crisis, the demand for and dependence on business communication through contactless methods is sharply increasing. Much of the world moved online, which accelerated a digital transformation in the textile industry. As professional settings rapidly digitized, the traditional work system of the fashion industry collapsed. International and domestic travel was restricted and various large public and private events were banned. Textile fairs and trade shows were held in digital form. Unfortunately, the textile industry was not ready for those changes. Companies were unable to clearly present their fabrics so that their properties could be understood.

It was especially hard for fashion designers to make any design decisions based on the information provided online. Visual information; such as photos, videos, and the explanation presented in a few words by online fabric suppliers, were insufficient for fashion designers to understand the characteristics of the fabric. For these reasons, the methods of fabric presentation in digital forms needs to be improved.

Unlike the textile industry, the apparel industry has continuously developed its presentation methods for decades to resolve consumer uncertainty. It tries to give as much specific information as possible by providing various photos, magnification functions, videos, and real-time chat services. In addition to these method for providing information, research (Chen et al., 2015 ; Volino et al., 2006 ) on haptic devices and additional services has been actively conducted to resolve the consumer's uncertainty of identifying the clothing item. However, there is still no method introduced by either industry that conveys a feeling similar to touching a real fabric. There is a noticeable gap between technology and real life. The mechanically measured and delivered tactile properties are not equivalent to the tactile perceptions of human hands touching the fabric (Chen et al., 2015 ). Therefore, a fundamental understanding of human tactile perception is necessary prior to the development of the haptic technologies (Chen et al., 2015 ).

However, most previous research in related topics focus on general consumers’ point of view, not designers. The way general consumers and fashion designers perceive fabrics is not the same (Petreca et al. 2015 ). Therefore, information that fashion designers search for when they shop for fabrics cannot be identified through the previous studies on general consumers. There is also a lack of academic research to provide specific guidelines for how companies should present fabrics online, and it is not clear what factors are important when showing fabrics digitally. Therefore, this study explores how fashion designers perceive fabrics online and discovers effective methods to present fabrics in digital environments. This study also aims to develop a conceptual framework for the tactile communication between fashion designers and the textiles industry in a digital environment. This study was designed with three research objectives. First, identify and analyze the current state of tactile online content. Second, uncover factors that influence how fashion designers perceive fabrics online. Third, determine an efficient method of presenting fabrics online to fashion designers.

We conducted content analysis on multiple online fabric stores to analyze the current state of tactile content online. Then, we conducted semi-structured one-on-one in-depth interviews with fashion designers to determine the strengths and weaknesses of the existing types of visual and textual information. The results revealed effective methods for presenting fabrics online, which were used to establish guidelines for photographing or writing the information for each type. Last, we developed a conceptual framework for fabric tactile communication in digital environments. The findings of this study will help to improve a designer’s experience in online fabric markets and can be used as a basic guide on a designer’s tactile perception of fabrics, which can support technologies, such as haptic devices and 3D clothing simulation software.

Literature review

According to Xue et al. ( 2013 ), the majority of tactile fabric properties can be perceived visually, without touch. When humans see and touch an object, their brains store the tactile information gained from the multisensory experience. After the initial tactile encounter, visual representations of the object may evoke sensory memories (Jang & Ha, 2021 ). Thus, visual information can sufficiently deliver tactile properties when touch is deprived, but its accuracy depends on the level of information provided. When humans perceive information through a computer, their vision collects visual and tactile information through the website’s interface. Prior studies (Chiang & Dholakia, 2003 ; Hassanein & Head, 2007 ) proved that the amount of information, the way information is presented, and the design of the website have a significant impact on consumer behavior and the reliability of the website and products.

Numerous studies have been conducted to determine the relationship between websites and user satisfaction, and these studies have highlighted the significance of information quality (Bailey & Pearson, 1983 ; Delone & McLean, 2004 ; Negash et al., 2003 ). The quality of information can be determined by a single attribute, such as accuracy, but other attributes, such as understandability, reliability, and usefulness, affect the quality depending on the type and purpose of use.

A slightly different set of criteria for judging the quality of information is defined depending on the timeline. Accuracy, reliability, timeliness, relevancy, and confidence in the system are the most important factors (Bailey & Pearson, 1983 ). Later, the e-commerce perspective was added to the traditional criteria. Negash et al. ( 2003 ) saw two aspects of information quality: informativeness and entertainment. Accuracy, relevance, timeliness, ease of use, and comprehensiveness are elements of informativeness. Entertainment entails whether or not the interface is entertaining, pleasurable, enjoyable, fun, and exciting. This research indicates that the total experience of information quality, system quality, and service quality correlate with user satisfaction.

Participants

For this study, a total of 25 womenswear designers between the ages of 30 and 45 were selected as participants. Similar qualitative studies (Fernandes & Albuquerque, 2008 ; Baumgartner et al., 2013 ; Kahrimanovic et al., 2011 ) included 16 to 25 participants. Our goal was to have at least 20 people and no more than 30. In the initial stage, 27 people were recruited, whereas 25 people fully participated. According to a prior study (Musa et al., 2019 ), women tend to have better sensitivity in touch than men. Therefore, only female participants were recruited. The main criteria to select participants were a high tactile sensitivity and familiarity with apparel fabrics. In the fashion industry, associate designers with three years of experience are typically referred to as “experienced designers.” Therefore, an assistant designer level (1–2 years of experience) was excluded. All participants had over three years of fashion or textile design experience. The possibility of a distinction between fashion textile designers and apparel designers was anticipated. However, whether a difference exists between them has not been proven academically in this regard. Thus, this study was conducted with broad participants. Due to the paucity of prior research on this specific topic, this study aimed to elicit various opinions and uncover diverse points of view on the basis of the qualitative method. Participants were recruited through online message boards of womenswear fashion companies. Female fashion designers with over three years of experience were encouraged to participate. Given that fashion textile designers also consider themselves fashion designers, some of them were textile designers. Eight people were fashion (apparel) textile designers, and 17 people were apparel designers. Table 1 provides specific information about the participants. This research is approved from Seoul National University IRB for the interviews. The approval number is IRB No. 2108/001-004.

Research process

This study used a qualitative research method. Qualitative research is used to identify various points of view on a phenomenon or problem and to identify related factors. It is effective for identifying the interaction of complex factors (Creswell, 2021 ). In this exploratory research, contents analysis on online fabric stores and in-depth interviews with fashion designers were conducted.

This research was processed in five steps (Fig.  1 ). First, inductive contents analysis on multiple online fabric stores were conducted to analyze the current state of tactile information provided online. Domestic (Korean) and international online fabric stores were analyzed to identify and categorize the types of visual and textual information currently used to describe fabrics online. A preliminary survey was conducted on twenty designers and fashion students who live in major fashion cities (New York, Seoul, Paris, London, Milan). They were recruited through a snowball sampling method. The preliminary survey included the following four questions.

Where do you usually shop for fabrics in the city? List names of the stores.

Do you shop fabrics online? If you have purchased fabrics online (even for personal use), please list the names of the website.

Even if you have never purchased fabric online, if you know of a website that sells fabric online, please let us know.

In a certain situation (e.g., COVID-19), if you have to shop fabrics online, where would you shop? How do you find websites?

Their responses to the first and second questions indicated that the majority of them shop offline. Moreover, their answers indicated that although there were numerous fabric companies, only few stores sell various types of fabric. The list of offline fabric stores they provided was searched to confirm if they have an online website. The search found two American and two British websites selling fabrics actively online and offline. From the second question, we found one Italian and two Korean websites. From the first two questions, seven websites were identified. No new websites were found from the third question, so more websites were added on the basis of the answer to the fourth question. Most of the participants (n = 16) answered that they would use search engine, such as Google, using the keywords “fashion fabrics online,” “online fabric store,” and verify the results once more. Implementing the same method as they suggested, more websites were found and categorized by their origin. On the basis of the results, 26 online fabric stores were selected: 10 American, 10 Korean, 2 British, 1 Italian, and 2 French. We set a maximum of 10 sites per country. The number of websites analyzed in each country was not equal because only few online fabric stores existed in European countries, in comparison to Korea and the United States. A broad range of fabrics, including cotton, polyester, silk, linen, wool, lace, jersey, and printed fabric were investigated on each website to confirm if there was a difference in their presentation.

Second, a semi-structured one on one in-depth interviews with fashion designers were conducted to identify the strengths and weaknesses of the existing types of visual and textual information. Based on the results from the contents analysis, researchers compiled a list of the types of information currently provided online, with examples. The list was then shown to the interview participants. And then, they reviewed it and shared their opinions and thoughts on it. The goal of these interviews was to identify what further information is needed to improve the accuracy of digital fabric recognition. Each interview was recorded and transcribed, and the transcripts were analyzed using Giorgi's ( 1970 ) phenomenological research method. Giorgi's method is used to elucidate the meaning of human experiences through transcriptions of in-depth interview. The data analysis method is divided into four steps (Giorgi & Giorgi, 2003 ). First, researchers must read and understand the content. Second, researchers discriminate meaning units. The third stage involves collecting meaning units together to create a meaning structure. In this stage, researchers transform the language of the participants into an academic expression. The themes and focal meaning of the participant’s interview are also identified at this time. Finally, the focal meaning is integrated to create a structural description of the participants’ perspective, and the general structural description, which represents the point of view of the entire participants, is made. Three experts having a PhD in clothing and textiles confirmed the appropriacy of the overall process and semantic units classified by the researchers.

Through the contents analysis and in-depth interviews, the first draft of the proposed method of online fabric presentation was developed. It went through a verification and supplement process with additional testing and interviews. A test page resembling a website for selling fabrics was created, and five industry professionals reviewed the online fabric presentation. The five experts have Ph.D. in fashion design and have worked for over 10 years in the fashion industry. The test page displayed nine fabric samples (Table 2 ), and the five experts were permitted to click and zoom in or out and were given unrestricted time to explore the page's content. After the exploration, each of them was interviewed for roughly 90 min. Finally, a conceptual framework for fabric tactile communication in digital environment was developed.

Research scope

Our research focused on womenswear designers (ready-to-wear). A preliminary investigation was conducted to identify fabric types that are most challenging to identify in a digital setting. Twenty-eight womenswear designers with over three years of experience were surveyed. The survey comprised two simple questions on fabric types and tactile properties, and no visual information was provided to avoid any confusion. Our objective was to elicit spontaneous responses from their minds on the basis of their prior experiences. The result showed that a solid cotton, polyester, and silk is the hardest fabric types to “feel the touch” online. Four tactile properties; fabric thickness, stretchiness, luster, and drape, were identified as the most difficult characteristics to “feel” online. Therefore, this study focused on how information about thickness, stretchiness, luster, and drape is delivered when presenting cotton, polyester, and silk online. For each type, three varieties of fabrics with different thickness, luster, stretchiness, and drape properties were selected to create examples of visual information for the in-depth interviews (Table 2 ). After categorizing types of visual information based on the results from contents analysis, researchers made various sample photos and videos of each fabric type using the sample fabrics to refine the presentation method. A total of nine fabrics were selected, and the general characteristics of the fabrics were tested by KOTITI Testing & Research Institute (Table 2 ). Because a previous study by Xiao ( 2016 ) proved that color affects tactile perception of fabric, only black fabrics were used.

Visual information

Twenty-five types of visual information were discovered from the contents analysis (Table 3 ). Most websites had a basic frontal photo of the fabric for sale and another photo of close-up texture. Some of them provided a high quality zoom-in function on the basic frontal photo instead of providing a second close-up photo of texture. In addition to the frontal and close-up photos, five types of photos showing folds on the fabric were identified: spiral-shaped creases, irregular creases, straight folds, folds using a hand (a hand is pictured in the photo folding the fabric), folds using a clothespin (to hold the folds like pleats). Spiral-shaped creases and irregular crease were most commonly used. Since these basic photos do not sufficiently illustrate the various fabric properties, some of the websites provided additional images.

As supplements, four types of photos showing the fabric edges were identified (Fig.  2 ): folded edge, flat edge, fabric edge with a hand, role of the fabric.

Various methods of showing the fabric edges

For sheer fabrics, two types of photos showing the transparency of fabric were found: using a hand, and using a background color. Also, there were four photos and two videos showing how the fabric drape. The photos showed the fabric hanging on the wall, on a dress form, on an object such as a chair and basket, and draping on a dress form. One video showed the fabric on a dress form and the other used both a salesperson and dress form. Most of the websites did not provide visual information about stretchiness, but a few of them had a photo or video that used hands to stretch the fabric. For waterproof fabrics, some of the websites provided a photo or video of water pouring on the fabric to show its waterproofing property. Videos or photos of a model wearing a production sample using the fabric was also found.

In analyzing these types of visual information, fashion designers were interviewed to confirm or reject the effectiveness of each type. While all participants agreed that five to ten forms of visual information are a proper amount to present, the eight most favored (n ≥ 18) forms of visual information included six photos and two videos. The six types of selected photos were as followed: a frontal photo, a close-up photo of the texture, a photo of spiral-shaped creases, a photo of irregular folds, a photo of the fabric on a dress form, and a photo of draping. Besides these photos, two videos were selected: a video showing the stretchiness of the fabric, and another video of fabric moving with a hand. Although all participants agreed that a video showing stretchiness is essential, they desired a different method for presenting the stretchiness, as the current presentation method was not effective.

Given that numerous methods exist for describing each type, testing and a second interview with fashion designers were required to determine the optimal presentation method. Five experts with a Ph.D. in fashion design and over 10 years of experience as fashion designers were interviewed. On the basis of the results of the earlier interviews, alternatives were developed for each type. The options for each type were presented and discussed with the experts. To create a test page, methods on which more than half of the experts agreed were chosen from the available alternatives. Finally, they reviewed a test page displaying fabrics that resembled websites. Through these additional in-depth interviews, each type's presentation method was refined and confirmed (Fig.  3 ). For example, a frontal photo, which is the most basic form of visual information in this industry, should be presented with a ruler placed on the top of the fabric and taken at a distance of 30 cm from the fabric. If the distance is too close, the surface texture is exaggerated. By including a ruler on the fabric, designers can approximate how close the photo is taken and they can see the pattern size if the fabric is printed. To best deliver the fabric’s texture, a close-up photo should be taken within a 5 to 10 cm distance and at a 45-degree angle.

Refinement of the visual presentation method and guidelines for filming

For photos of a spiral-shaped crease and irregular folds, medium density was most preferred. The term ‘medium’ is best described in the photo below (Fig.  3 ). To create a medium density spiral-shape, one grabs the center of the fabric sample with their fingers and rotates 360 degrees twice to the right. To photograph irregular creases, one uses all five fingers to grab fabric spread flat on the floor. If the fabric is pulled up approximately 30 cm high and dropped, it will have natural irregular creases.

For a photo of fabric on a dress form, the dress form should be fully covered with the fabric from the top to show the drape and transparency of the fabric. In a photo of draping, designers agreed that a simple dress shape is great for all fabric types and the photo should be taken from the front, showing the body from head to toe.

For the video of fabric moving with a hand, the fabric should be placed on the palm while the hand and fingers move at different angles. The proper duration is approximately 10 s. This video shows not only how the fabric drapes, but also various other properties such as thickness, transparency, luster, flexibility, color, and texture.

To show stretchiness of fabric, the video form using hands to stretch the fabric should be filmed with a grid paper background to see changes in the length when the fabric stretches. It is recommended to use one half yard(45 cm) of fabric.

…If the fabric sample is too small, it is hard to see how stretchy it is even when videos are provided. If you grab the usual swatch size (less than10cm x 10cm) and stretch it, I cannot see how the fabric moves well because of your fingers. I think I can catch other characteristics of the fabrics, like the structure, too, if the fabric sample is big enough to observe. (Participant 17, personal communication, September 14, 2021)

For filming, having about 25 cm of width between the hands is recommended. To film, one should lightly pull the fabric twice horizontally and next, with an interval of about three seconds, pull as hard as they can. Then, repeat the same behavior diagonally (in the direction of the bias). During the filming, keep one hand in a steady position and use only the other hand, so viewers can better understand how much the fabric can be stretched. Also, participants agreed that although it is a subjective expression, a video with subtitles such as ‘not stretched,’ ‘lightly pulled,’ and ‘pulled maximum’ is very helpful. The proper duration of this video is approximately 15 s with a maximum of 20 s. For all videos, a GIF format that does not require clicking a button to play was preferred. All of the above guidelines for visual presentation methods were created based on the interview results with the experts.

Textual information

Through the contents analysis, five methods of textual information were identified: descriptive, fact-listing, sensory scale, icons, and own standard (Table 4 ).

First, the descriptive type refers to the use of a description of the fabric’s characteristics with three or more sentences. This type of information sharing was not preferred because it is subjective and does not sound professional. One fashion textile designer with 15 years of experience said,

…When the description says the fabric is ‘thick,’ it is a personal opinion. I do not always think the fabric is thick according to my standards, because I can assume its thickness by checking the fabric weight in numbers. When my opinion and the description does not match, I feel frustrated. (Participant 4, personal communication, September 12, 2021)

Most fabric descriptions contain expressions such as 'soft,' or 'stiff,’ but these features are determined by subjective evaluation and should not be presented in descriptive writing.

Second, the fact-listing type presents objective information briefly with a few words or numerical values. All participants shared that when information is presented in this format, it feels professional and it is easy to read quickly. It was found that when information is presented through the fact-listing type, there is a tendency to not feel overwhelmed, even if the amount of information is copious. Participants with high level of experience (more than ten years) emphasized that they do not want a large amount of information when viewing a fabric because it takes time to read it all to find only the essential information. This conclusion suggests that the amount of information given is perceived differently depending on the type of information. Therefore, selecting an appropriate presentation method is a significant step in effective tactile communication.

Third, the sensory scale refers to the method of presenting tactile characteristics on three or five-point Likert scales. This type was only found on Korean websites, where the surface texture, thickness, transparency, luster, stretchiness, weight, and season of fabrics were presented in this format. During the interviews, there was a difference in opinions about this scale between apparel designers and textile designers. Almost all textile designers (n = 7) observed that the information presented in this type is too subjective to trust, so they do not need it. A textile designer with 18 years of experience said,

…I can imagine the actual fabric if I can see the composition, weight, and how the fabric is constructed, treated, and dyed. I think all textile designers can do the same. For me, the subjective evaluation on the sensory scale is not helpful at all; rather confusing. (Participant 19, personal communication, September 7, 2021)

However, most fashion designers (n = 15) mentioned that it is helpful, even if it is subjective information. An apparel designer with 19 years of experience said,

…It is hard to feel properties like stretchiness, surface texture, transparency, and luster online through visual information or detailed composition. For example, because the lighting affects visual information a lot, depending on the lights, it (fabric) could look opaque although it is actually sheer. In this kind of case, it is better to see the seller’s opinion, even though it is subjective. (Participant 18, personal communication, September 12, 2021)

According to the interviews, apparel designers want to acquire factual information in a fact-listing format, such as the fabric's composition, type, weight, dying method, and Pantone color number. Subjective information, such as stretchiness, surface texture, and luster, which is difficult to make objective in a textual format, was preferred to be viewed visually rather than through textual information. However, they noted that the delivery of visual information also has limitations, so a sensory scale should be utilized for supplementary purposes. Participants (n = 19) agreed that presenting information about thickness and seasonality in this method is not effective. Some apparel designers (n = 6) thought that showing thickness in the scale could be helpful.

Fourth, icons can be used to deliver certain fabric characteristics. For example, if the fabric is stretchy, a two-way arrow or four-way arrow symbol is presented on the website. Because all information cannot be presented in icons, this type of textual information limits the information that can be delivered. Almost all participants (n = 24) agreed that this type is unnecessary because it is difficult to present thorough details.

Fifth, the own standard refers to a seller building a standard within their website. Some websites have their own standards, and define the levels of thickness or stretchiness through terms such as 1T, 2T, 3T. Their criteria were further explained on the websites. All participants did not necessarily consider this type essential.

As a result, fact-listing type and sensory scale were identified as the most effective presentation methods to satisfy both fashion designers’ and textile designers’ needs (Fig.  4 ). Objective deliverable information should be presented with the fact-listing type: product number, composition, texture, thickness, country of origin, price, width, weight, color, Pantone color number, fabric constriction, fabric treatment, dyeing type, reorder availability, suggested project, and print size. However, most of the current websites provide only basic information, such as country of origin, price, width, color, and reorder availability. Interview participants, especially all textile designers, wanted to also know how the fabric is constructed, treated, and dyed. Participant (n = 20) agreed that Pantone color number is very helpful when they cannot see the actual fabric in person, because color looks very different depending on the screen setting.

Suggested format of textual information

On a sensory scale (Fig.  4 ), information on the fabric that is difficult to present with the fact-listing type, including stretchiness, transparency, surface texture, and luster, should be presented using a five-point scale. Most participants (n = 21) recommended to limit the amount of the sensory scale information to no more than five characteristics. Although participants (n = 16) agreed that this type of information is helpful, they expressed that its reliability is low because it is written based on subjective opinions. To increase its reliability, websites need to provide information about the writer so that the readers can ensure the information comes from an expert. An apparel designer with 9 years of experience said,

…If the website admits that the sensory scale is subjective and lets the users to know this, the website’s credibility increases. And the website should ensure its users that the rest of the information in different types is objective. When they try to deceive users to believing subjective opinions as objective facts, the credibility of the website decreases sharply. (Participant 5, personal communication, September 12, 2021)

All participants agreed that the information should be prepared by an expert in order to increase the reliability of the information and the professionalism of the website. Information on the experience of the expert who wrote the textual information should be presented. If it is stated on the website that the information presented through the sensory scale is a subjective opinion and the website also includes information of the writer, the overall reliability of the website can be improved. Also, because the fabric properties can be perceived differently depending on the words used in the scale, standardization of the expression across the website and industry is necessary. The appropriacy of the words used to describe fabric was verified and most of the participants (N = 23) agreed on the best descriptors in the example of the sensory scale (Fig.  4 ).

Conceptual framework

Based on the results above, a conceptual framework of online fabric presentation was developed (Fig.  5 ). To make an effective presentation, one must consider what tactile properties they want to deliver and then, they need to identify the influential factors. Because we limited the analyzed tactile properties to thickness, luster, stretchiness and drape in this study, the same four properties are presented in Fig.  5 .

Conceptual framework for fabric presentation in digital environments

A prior study by Jang ( 2022 ) identified the most influential factors for the four properties. The study conducted experiments and interviews with fashion designers to identify how they perceive each property when they physically feel and touch the fabric in person. According to the study, designers perceive thickness of fabric based on its surface texture, flexibility, transparency, and weight. For luster, the researchers identified creases, movement, surface texture, and how the light reflects and absorbed as influential factors. For stretchiness, fabric stiffness and the pulling force of hands when they stretch the fabric influenced the designers’ perception. Last, it was proven that designers determine how the fabric drapes based on the fabric flexibility, weight, and thickness.

In consideration of the target tactile properties and their influential factors, specific types of visual and textual information were selected in this study as the best for proper digital perception of the fabric. For visual information, six photos were chosen, including the frontal photo, close-up photo of the texture, photos of spiral-shaped ceases and irregular creases, fabric on a dress form, and draping on a dress form. In addition, two videos were selected in this study: fabric moving with a hand and using hands to stretch the fabric.

For textual information, objective information should be presented with the fact-listing type and it must include the following information: reference number, composition, type, thickness, country of origin, price, width, available colors, Pantone color number, fabric construction, fabric treatment, dyeing type, reorder availability, recommended project, and print size. Subjective information such as stretchiness, transparency, surface texture, and luster should be provided through a five-point sensory scale.

In the end, this visual and textual information is presented on the web interfaces. Therefore, configuring these interfaces for effective information delivery is significant. The most important values are consistency, simplicity, familiarity, and reliability.

Key factors for the effective presentation

Consistency.

Participants mentioned words such as 'manual,' and emphasized the importance of consistency of the information presented online. This indicates the importance of the overall layout of the web interface and its content.

…When we shop apparel online, most of the popular websites are very well organized. I have never felt lost. But when I shop fabrics online, something is always not right. The format of information-giving and the way they describe fabrics is unsystematic. Most of them do not look professional at all. (Participant 21, personal communication, September 8, 2021)

All participants also agreed that when information about fabrics is presented unsystematically within the website, it not only takes a longer time to recognize the information, but the users also assume the website is not for professional use. This suggests that consistency is in connection with reliability. For a consistent user experience, all web pages must present information in the same format and follow the same rules.

Participants (n = 19) also stressed the importance of consistency with vocabulary used in the textual description. They mentioned that when the words used in the description are different within the same website, they cannot perceive the fabric well.

…I feel very confused by the expressions in descriptions. For example, if they have chosen to describe a heavy-weight fabric using a word ‘thick,’ all the heavy-weight fabrics on the website should be described using the same word. When they use different words randomly, like ‘for winter,’ ‘warm,’ ‘for F/W season,’ ‘heavy,’ or ‘thick’ to explain the same characteristics, it sounds very ambiguous. (Participant 6, personal communication, September 12, 2021)

These comments indicate that when retailers describe fabric properties, they need to build a manual for systematic characteristic descriptions and limit the use of ambiguous expressions. For professional use, designers agreed that if it is possible, presenting fabric in measured thickness(mm) or weight (g or oz) is more professional than describing it using adjectives.

Participants (n = 20) agreed that both quantitative descriptions and structural simplicity in visual and textual information is important for perceiving information online. They preferred to see essential information in a simple structure, because designers need to look at as many fabrics as possible within a limited business time.

…If I have to see a bunch of images of fabrics, like more than 10 images, I will be overwhelmed. Scrolling makes me tired. What we need is only the essential information, but I feel like retailers do not understand how and what we want to see. They are just giving us everything, throwing all the information (at us). This is not effective at all. (Participant 9, personal communication, September 11, 2021)

Participants emphasized the simplicity of the information by mentioning words such as 'short,' ‘simple,’ 'readable' 'concise,' ‘essential,’ and 'necessary.' Some of the participants (n = 12) also mentioned that simplicity is related to consistency.

…Even if you give the same amount of information, depending on how you organize and present it, the information could either feel overwhelming or easy to read quickly. If the explanation is long, the readability decreases and no one will use this kind of website for business. (Participant 9, personal communication, September 11, 2021)

This suggests that when the information is organized in a consistent way, users feel it is concise. Thus, presenting only the necessary parts in a short and concise form is recommended.

In terms of visual information, all participants agreed that a minimum of five to a maximum of 10 photos or videos are a proper amount. In comparison, however, they were less sensitive about the amount of textual information. Designers were open to as much information as possible, especially if the information is provided in fact-listing format, which has simple structure.

Familiarity

Ironically, although all participants were not satisfied by the existing format of online fabric presentation, a tendency amongst participants for a desire to see information in a familiar format was found. All participants mentioned that the presentation methods need to be developed. However, they were not fully open to websites using technologies, like haptic devices, unless they are proven to perfectly deliver the needed haptic information. It is especially true for business use, for which they need to see a lot of fabrics in a limited time, that they preferred to see things in easy and simple format. They felt the information is easy to read when the methods are familiar to them. An apparel designer with 19 years of experience said,

…I do not know well about the fancy technologies. Can we actually use it now? … Look at the online shopping websites for clothes now. When they first started selling clothes online, only few people used the service. But now everyone shops clothes online. I remember it has been developed step by step every year, starting from the very basic, ineffective website to now. Why should fabrics not be the same? (Participant 18, personal communication, September 10, 2021)

A textile designer with five years of experience said,

…Personally, I really wish there was a device that could perfectly deliver the tactile properties of fabrics and want to use it. However, as an employee at a company, we are a very conservative group. We follow traditional ways of seeing fabrics as my boss does. People usually hate when they have to change their work habit that has been continued for years. (Participant 17, personal communication, September 9, 2021)

This indicates that there is still a lot to be developed in the existing format of fabric presentation. Designers do not want to jump into a new technology that is not perfectly functioning. Therefore, the online presentation of fabric should be developed step by step, giving the users enough time to be familiar with it and adapt easily.

Reliability

Lastly, reliability was emphasized by the participants. All participants tend to find reliable information by distinguishing between the objectivity and subjectivity of the both visual and textual information. When they saw existing types of online fabric presentation, they naturally classified the objectivity or subjectivity of the types, even though no one asked them to do so.

In particular, they emphasized the reliability of textual information, which they agreed is the most important factor if they look for business use rather than personal use. When they see fabrics for business use, they tend to exclude subjective information when deciding which to purchase. When participants describe what they want on the websites, they commonly mentioned words such as ‘trustworthy,’ ‘objectivity,’ ‘reliable information,’ ‘reliable sources,’ and ‘professionalism.’ There was a tendency amongst designers that they do not trust written information on the website because they think that it could be written by a non-expert. Since they want to use the fabric for business purposes, if the information on the website seems inaccurate and not professionally described, the reliability on the website and the designer’s intention to use it website drops sharply. One participant spoke about the significance of a reliable source.

…When you describe fabric, you naturally evaluate the characteristics based on your judgement. I think it is okay, as long as the evaluator is a reliable expert. Honestly, if (website descriptions) stick to the objective information only, I think there is no way to describe fabric well. (Participant 8, personal communication, September 7, 2021)

In analyzing visual information, it was found that the reliability depends on the consistency of the presentation method. When the user feels that there is a difference in the filming method for each fabric, it can be perceived as deceitful information. In particular, in the case of creasing and draping photos, which are taken by manipulating the fabric, some participants mentioned that the reliability may be lower than that of the fabric taken without manipulation of the natural appearance of the fabric although they preferred to see those methods.

Some interesting insights were found from the participant interviews. Psychologists have said that our eyes tend to see as concisely as possible, and that conciseness translates to structural simplicity, not a quantitative conciseness (Chun, 2008 ). However, all participants emphasized both quantitative and structural simplicity in both visual and textual information. They preferred to see essential information in a simple structure, because designers need to check as much information as possible within a limited business time. In order to provide information concisely, using a layout that minimizes scrolling is recommended.

Also, individual experiences and background knowledge were also identified as major influencing factors on tactile perception of fabric in the digital environment. A difference between apparel designers and textile designers and their perception was found, even though they are all in fashion industry (Table 5 ).

Some of the apparel designers (n = 6) mentioned that visual information, like a photo of draping, can affect their judgment on the use of fabric and aesthetic value. Participants, especially those with a low level of experience, shared that this information can limit their creativity and affect their design because it already shows a certain style of apparel. However, apparel designers with higher level of experience preferred to see the photo as it is helpful to see the possibilities of the fabric. On the other hand, it was found that most textile designers (n = 7) received relatively little influence on the style of visual information.

With textual information, textile designers with many years of experience preferred to see weight or thickness in numbers, so they can recognize the fabric and predict its properties accurately. However, apparel designers and textile designers with low level of experience tend to think that numbers cannot deliver an accurate feeling of touch. Apparel designers with low level of experience shared that it is too hard to guess its properties by numbers although it is an objective way of presentation. Textile designer with low level of experience said that they can guess some properties by numbers but there is very low certainty. This shows that the ability to convert numerical information into senses can be different among the participants, depending on their experience levels. In sensory scale, textile designers tended to consider the information shown in the scale too subjective to trust, so they do not need it. However, most fashion designers found the information is helpful although they think it is subjective.

Unlike the offline environment, where one can feel the fabric by directly touching it, the digital environment requires visual and textual information and stored memory in brain work together to imagine and predict the touch. Therefore, the more experience one has with the type of fabric, the more accurately one can recognize the fabric well online. This suggests that in the future, a follow-up study should be conducted to clearly distinguish the differences between the apparel designer and textile designer group and to compare their cognitive differences, according to the level of experience by group.

Conclusions

This study examined how fashion designers perceive tactile information about fabrics and how fabrics should be presented in order to be accurately recognized in a digital environment. Overall, the simplicity, consistency, familiarity, and reliability of information are key factors to delivering information effectively. This study examined the effect of existing presentation methods and then refined them. According to a prior study on human–computer-interaction by Oh ( 2006 ), delivering information in a way that is familiar to users maximizes communication effects. When information is transmitted to the brain through sight, information is organized into a state that can be easily remembered or characterized (Kok & de Jong, 1980 ). Therefore, the design of the website interface must be presented in a way that can be easily remembered and characterized. Therefore, the online presentation of fabric should be developed step by step, allowing enough time for the users to become familiar with it and adapt easily. The development of presentation should be based on how the designers physically feel fabrics in a traditional way, offline. Before jumping into the development of new technology, it is crucial to comprehend how designers feel about fabrics to develop an effective online presentation method. Therefore, additional research should also be conducted on this subject.

Although this study attempted to develop an effective presentation method, tactile recognition is about the subjective senses of humans and, therefore, it is difficult to create sufficient objective and reliable presentation methods used for business. The result of this study gives guidelines for filming and photographing proper media, but it is still difficult for textile retailers to capture consistent images because of multiple changing variables. Online fabric shops cannot always use existing methods, such as the Kawabata Evaluation System, to measure fabric properties because they require special devices and trained personnel to test. Thus, an accessible and objective method to measure fabric properties and deliver precise information to users in a digital environment must be developed further. A specific manual for capturing the media is important, because the consistency is conveyed by shooting in the same environment in the same way every time. It provides users with a consistent experience throughout the website and enhances the professionalism and dependability of the website, resulting in a positive user experience.

Despite some limitations, this study's findings contribute to a broader academic understanding of effective digital marketplaces in the fashion industry. As there are very few prior studies on the method of presenting tactile information of fashion fabrics in the digital environment, this study can serve as a foundation for future research. Here is the significance of this study: First, it can serve as a foundation for enhancing the service environment of 3D clothing simulation software such as 3D CLO, which requires fashion designers to select fabrics by predicting their tactile properties on-screen. Second, it aids in the expansion of the online fabric market. If online fabric stores and fabric fairs improve their services, more people will shop for fabrics online. Third, fashion designers can increase their productivity by decreasing the time required to collect fabric swatches in person.

In addition, the following environmental significance is attached to this study. Currently, when fashion designers collect fabric swatches, they typically do so without taking the resulting waste into account. If the fashion fabric market is successfully digitized, swatch requests can be made online with greater caution than offline, which will result in changes to consumer behavior. Online fabric markets will eventually contribute to sustainable practices by decreasing waste. In addition, the budget for manufacturing and distributing numerous swatches will be decreased.

Availability of data and materials

The datasets generated and/or analyzed during the current study are available from the corresponding author on reasonable request.

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This work was supported by BK21 Plus project of the National Research Foundation of Korea Grant funded by the Korean Government.

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SJ and JH carried out the research together. SJ as the first author conducted the contents analysis and interviews and completed the article. JH as the corresponding author originated the research idea and directed it. Both authors read and approved the final manuscript.

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SJ is a part-time lecturer at the department of Textiles, Merchandising and Fashion Design, Seoul National University. JH is the professor at the department of Textiles, Merchandising and Fashion Design, Seoul National University, Republic of Korea.

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Jang, S.Y., Ha, J. Presenting fabrics in digital environment: fashion designers’ perspectives on communicating tactile qualities of the fabrics. Fash Text 10 , 6 (2023). https://doi.org/10.1186/s40691-022-00328-2

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• Haptic information
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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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How To Prepare Like A Pro: The Essential Presentation Checklist

Want to take your speech's content and shape it into an impactful whole? Here's how to prepare like a pro with my essential presentation checklist. 

You're as important as the content in every speech you give.

That's an important reason why there  is  a speech in the first place. It should also be a reassuring one, reminding you of what your true value is to an audience. You might soar or stumble on any given day (we all do both). But ultimately, it's who you are and your professionalism that makes us want to hear what you have to say. 

So it makes perfect sense that you should prepare the smart way. That has less to do with cramming data into your head than getting the practical, here's-how-it's-done tasks right.

You'll find more on this in Chapter 15, "Nuts & Bolts: Practical Skills for Presenters," in my book, How to Give a Speech . Click on the image below for a Free Chapter! O n  Amazon .

For one thing, that means engaging your audience right away . Find out how in my  Free cheat sheet , "How To Start A Speech: 12 Foolproof Ways To Grab Your Audience."

Taking A Practical, Performance-Based Approach

The nuts-and-bolts preparation you do beforehand is what will ensure your eventual success. Here are three pieces of practical advice for getting ready with your speech, presentation, pitch, lecture, demonstration, or remarks.

There’s one bit of wisdom I’d like to share with you first, though. It’s the best advice I know of for becoming a more accomplished presenter: acquire as much speaking experience as possible.

Take every opportunity to speak in public—even if that’s a nerve-racking proposition for you. It’s the best way to gain control over your fear, and to reach that state of mind in which speaking in front of others is both a pleasurable and productive activity for you.

If speech anxiety is a problem for you, take a look at my book, Fearless Speaking ,  named in 2019 as "One Of The 100 Best Confidence Books Of All Time." Get a signed copy here !

Now, the practical advice:

• Prepare solid briefing materials. Take a page from diplomats and other public affairs types and put together a briefing book. Ask yourself the following questions as you compile your information:
• Are my materials memorable (for me )?
• Have I anticipated questions and objections, so I know how to survive Q & A ?
• Does each of my main points “headline” the information to come?
• Is my information well laid out and visually highlighted for my benefit?
• Is it "stupid enough?" Will it make sense to every listener, no matter their level of sophistication?
• Plan your practice sessions. A good strategy for your practice sessions is vital. It can be just as helpful as knowing how to use positive visualization to ensure a successful presentation . Here’s how to go about it:
• Timing: Begin sooner rather than later. Give yourself sufficient time!
• Emphasis: Be clear on what you’re focusing on at each practice session , and make that the sole purpose. For instance, are you working now on your content? The logic and language? How your narrative works alongside the visual components? At your last rehearsal, it can and should all come together.
• Setting: Go from rough-and-ready settings to as close an approximation as you can of the real situation, venue, and audience. Make every effort to do a run-through in the actual setting, or if that isn't possible, at least walk the stage when there's no audience.
• Post-performance feedback: Define for yourself what you’ll consider a success. Let subordinates and colleagues know that you expect and welcome criticism.
• Rehearse 3-5 times: Less than three times is almost winging it. If you rehearse more than 5 times, you’ll run the risk of a) becoming stale, and b) memorizing movements and repeating them so that they look mechanical.
• Have an out-of-body-experience. Videotape yourself, or do an audio recording if you'll be speaking on radio, a webinar, or a podcast. (And here's my Free Guide , "Essential Speaking Tips for Video Conferences." ) Pay close attention and work on the rough spots. You need to hear and see yourself as others experience you. The modern miracle of digital video and audio equipment allows you to do that. Make use of it!

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London, 1888. 'Jack the Ripper' is terrorizing London.   Who is he ?  Scotland Yard surgeon/ psychic  Dr. William Scarlet is about to find out!  Year of the Rippers :  A Supernatural Thriller.

You should follow me on Twitter/X here .

Gary Genard   is an actor, author, and expert in public speaking and overcoming speaking fear. His company, The Genard Method offers  live 1:1 Zoom executive coaching   and corporate group training worldwide. He was named for nine consecutive years as  One of the World’s Top 30 Communication Professionals , and also named as  One of America's Top 5 Speech Coaches .  He is the author of the Amazon Best-Sellers  How to Give a Speech  and  Speak for Leadership: An Executive Speech Coach's Secrets for Developing Leadership Presence . His book,  Fearless Speaking ,  was named in 2019 as  "One of the 100 Best Confidence Books of All Time."   He is also the author of the  Dr. William Scarlet Mysteries .   Contact Gary here.  

Main photo credit: ArtemPodrez on pexels.com

Tags: effective presentations , Q & A , how to give a speech , how to practice a presentation , how to prepare a presentation , public speaking checklists , presentations , how to prepare a speech , how to rehearse a speech , how to rehearse a presentation , speak for leadership , how to practice a speech , speech preparation , how to survive Q & A , how to prepare for Q & A , presentation checklist , presentation preparation , how to prepare a speech like a pro , leadership in public speaking , public speaking checklist

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How to Present to an Audience That Knows More Than You

• Deborah Grayson Riegel

Lean into being a facilitator — not an expert.

What happens when you have to give a presentation to an audience that might have some professionals who have more expertise on the topic than you do? While it can be intimidating, it can also be an opportunity to leverage their deep and diverse expertise in service of the group’s learning. And it’s an opportunity to exercise some intellectual humility, which includes having respect for other viewpoints, not being intellectually overconfident, separating your ego from your intellect, and being willing to revise your own viewpoint — especially in the face of new information. This article offers several tips for how you might approach a roomful of experts, including how to invite them into the discussion without allowing them to completely take over, as well as how to pivot on the proposed topic when necessary.

I was five years into my executive coaching practice when I was invited to lead a workshop on “Coaching Skills for Human Resource Leaders” at a global conference. As the room filled up with participants, I identified a few colleagues who had already been coaching professionally for more than a decade. I felt self-doubt start to kick in: Why were they even here? What did they come to learn? Why do they want to hear from me?

• Deborah Grayson Riegel is a professional speaker and facilitator, as well as a communication and presentation skills coach. She teaches leadership communication at Duke University’s Fuqua School of Business and has taught for Wharton Business School, Columbia Business School’s Women in Leadership Program, and Peking University’s International MBA Program. She is the author of Overcoming Overthinking: 36 Ways to Tame Anxiety for Work, School, and Life and the best-selling Go To Help: 31 Strategies to Offer, Ask for, and Accept Help .

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Today’s front page, Tuesday, May 21, 2024

Renowned fashion designer Bang Pineda returns to runway with spectacular fashion show unveiling latest collection

• BusinessMirror
• May 21, 2024
• 2 minute read

Manila, Philippines – After a hiatus from the fashion scene, esteemed designer Bang Pineda announces his highly anticipated comeback with a dazzling fashion show scheduled for June 5, 2024, at the prestigious One Ayala Tower. This momentous event will mark Pineda’s first runway showcase since his last acclaimed presentation in November 2019.

Following his triumphant past endeavors, Pineda unveils his newest creation, a stunning 50-piece collection that promises to captivate audiences and redefine contemporary fashion. With a fusion of streetwear aesthetics and refined elegance, Pineda’s latest designs reflect his unparalleled creativity and visionary approach to style.

When asked about the decision to return to the runway after such a significant hiatus, Bang Pineda shared his sentiments, “I think it’s time to return to the runway. My last show was pre-pandemic, in November 2019, and it’s been that long. I always wanted to do a fashion show, but I felt it wasn’t the right time. I couldn’t find inspiration, I wasn’t feeling it until late last year. I was in Paris, and you all know how I love the city. That’s what gave me the inspiration again to create the new collection.”

Describing his current state of mind, Pineda expressed, “My state of Bang is calm, focused, and optimistic.”

The inspiration behind Pineda’s latest collection draws from his personal passions and experiences. “My inspiration for the new collection is my current state of mind – my love for tennis, the beach, and of course, Paris,” he revealed. True to his signature style, Pineda’s collection seamlessly blends elements of sport, leisure, and sophistication, offering a fresh perspective on contemporary fashion.

Guests can anticipate an unforgettable showcase as Bang Pineda presents his latest collection, characterized by innovative designs, meticulous craftsmanship, and a distinct blend of influences. With an array of garments ranging from structured streetwear to effortlessly chic ensembles, Pineda’s runway revival promises to inspire and delight fashion enthusiasts worldwide.

Don’t miss the opportunity to witness Bang Pineda’s triumphant return to the fashion spotlight. Stay tuned for updates and exclusive behind-the-scenes content leading up to the highly anticipated runway show on June 5, 2024.

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People Say This Genius "Sandwich Method" Is The Easiest Way To Get Dressed In The Morning, And After Trying It Myself, I Can See Why

The "sandwich method" might help you get out of your outfit rut.

BuzzFeed Staff

Hello! My name is Alana, and before I started writing for BuzzFeed, I worked a range of roles in the fashion industry — from running a fashion magazine to buying for Bloomingdale's in the Big Apple to working in wholesale sales for Michael Kors Canada.

While I've left the corporate fashion industry behind, I still love dabbling with personal style, whether it's my own style, or helping my friends, family, and even people on the internet get dressed every day.

I have a series where I try dressing in different styles and trends, or even like other celebs. I've tried dressing like a Pinterest girl (a popular trend on TikTok), Princess Diana , and this week, I'm trying something new: the "sandwich method" (also a popular trend on TikTok).

I've come across the "sandwich method" quite a bit on TikTok. Basically, it's a styling hack where you "sandwich" a color or shade on the top of your outfit to the color or shade on the bottom of the outfit. It's a way to create balance and cohesion in your outfits. Here's an example:

For most, this means matching the color of the top to the color of the shoes. However, I've also seen creators match bags to shoes, hats to shoes, tops to socks, hats to pants, etc. I like to think it can be anything on top that matches anything on the bottom.

And as creator @itsmykz pointed out , you don't have to choose the same exact color; you can also go by shade (e.g., dark gray to light gray, or navy blue and baby blue).

I decided to put the "sandwich method" to the test for a week, and boy, it did not disappoint! I found it to be one of the easiest styling hacks I've come across. It's super simple and intuitive, and if you're in a rut on how to get dressed every day, it can certainly help. So, let's get right into all my attempts:

Outfit 1: the purple people-eater sandwich 🍞🍠.

In the spirit of fun (because we all could use more of it), I figured I'd give all my outfits names, kinda like something you'd order off a quirky sandwich shop menu (for any Michigan peeps out there — I was thinking Zingerman's ). 

Here's my purple-people eater sandwich (outfit)! This one is pretty straightforward — I just matched my purple coat to some old purple sneakers and kept a really simple white shirt and skirt as a base. I'm a huge color gal, so I love that this is a way to use the colors in my closet! However, this could also work with neutrals. Like, you could make this outfit with a black jacket and shoes, and it'd still keep that cohesion of the "sandwich method."

Outfit 2: The Green-Machine Sandwich 🥪🥬🥑

I have a strange amount of lime green in my closet, so I really took advantage of that for this lewk. It's a tricky color, and I don't always reach for it, so I love that I could create an "easy" outfit with it. 

And while I understand matching lime green clothing items are prob not in most closets, the "base" of my outfit (the meat and cheese?) is sooo simple — a white tank and jeans. Just like the previous look, I could have easily matched neutrals instead. If you're struggling to build an outfit, whether with the sandwich method or not, try starting with a neutral tee and jeans! Because — not to be too corny — just like your fave sandwich, there are many ways to spruce, garnish, and make it your own. 🥪🍅🫑🧅🥒🧀

Pardon the brief interruption from Clementine, who wanted to be a garnish to my "green machine" sandwich outfit herself... 🍊

Onwards! Outfit 3: The Strawberry Sandwich 🍓🍄

I tried shade matching rather than exact color matching this time! I got these little red ballet-style flats this year, and I've been wearing them A TON. I know, I know — the ballet flat trend is not for everyone, but considering I am a former ballerina, I feel a slight positive bias toward the trend. And they're so comfy! 

I "sandwiched" them in between — you guessed it — jeans and a white tee and shade matched with a pink striped gilet on top. It is slightly more of a "trendy" outfit but pretty simple when you break it down, and personally, I'm lovin' the strawberry shortcake color scheme.  🍓 🍰

Outfit 4: Carrie Bradshaw's Cherry Cheese Sandwich 🍒

More pinks! I call this my "Carrie Bradshaw" dress because it's from the '90s, and I could see her in it. The dress ~is~ the outfit, after all, but I wanted to show that Grandma may have been right about matching your shoes to your purse. I try to avoid any "rules" in fashion, but because this dress is so busy, matching my accessories helped keep the focus on the main event. And it makes it a solid example of the sandwich method!

Outfit 5: The Blueberry Grilled Cheese (or the "Go Blue" Sandwich) 🫐🧀

I thrifted these mini shorts from the '70s over the weekend and needed to find a way to incorporate them into this. I kind of did a stacked-style "club sandwich" method here by matching two different colors throughout the outfit (aka the blue hat to the blue shorts and my white tank to my white sneakers).

Since the outfit felt quite simple on its own, I threw on a yellow sweater to add a little dimension (and the University of Michigan is my alma mater, so I love any excuse to wear maize and blue). By this point, I loved the simplicity of the "sandwich method," but I also felt it could look a little predictable. Adding another color helped add something ~unexpected~.

Outfit 6: Blueberry Nutella Streetwear Sandwich 🫐🍫

While I am not a streetwear girly, I've been gravitating toward more masculine outfits lately, so I wanted to throw one in the mix (and try a more ~neutral~ look). This one's another "club sandwich" color stacking but with three colors (white, brown, and navy).

I originally had just the brown sweater, white tank, and brown trousers on, but I added the navy jacket at the last minute to break up the brown. As I said earlier, I'm much more of a color gal, so this one was a little out of my comfort zone, but I wanted to show that there's flexibility to play around with the sandwich method! If you're feeling creative, you don't have to match just one color; you can try a couple all within one outfit. 

Phew! Pause again because all this styling had us a little tired, and Clementine didn't understand why she wasn't the main attraction.

Back to it! Outfit 7: The "Bread and Butter" Sandwich 🧈🥖

I don't know about you, but I am seeing butter yellow everywhere, and I am obsesssedddd. I just thrifted this men's button-down and already know it will be a staple in my wardrobe this summer. 

It's a really simple sandwich this time (like "bread and butter")! Butter-yellow button-down, blue jeans, and butter-yellow heels. Again, I added some of my own touches (pink scrunchie) because I love color and a *little* dash of the unexpected. 

And lastly:

Outfit 8: the "corporate girly" sandwich 🥬🥙.

I called this the "corporate girly" sandwich because it reminds me of something I wore to the office in my past lives. This time, I employed the "sandwich method" as the base of the outfit  (white tank + black shorts + white boots), which can honestly be worn on its own, but there was so much potential to style further, so I added a vintage blazer and bag (the blazer was actually my grandma's — I recently found a photo of her wearing it to my christening 😭). 

After making this one, I ended up creating a few more outfits with this base. I loved that just one "sandwich method" outfit gave me so many ways to iterate. It just goes to show that a good base goes a long way!

All that being said, that's a wrap on my "sandwich method" attempts! Overall, I recognize that matching your clothes is not new, but sometimes styling isn't always intuitive, so it's nice to have a sort of "method" to lean on when you're in a rut.

I loved that I could use so much of the color in my closet, and even for the less colorful attempts, I learned that the sandwich method can help find "base" outfits that you can leave as is or get creative with to style even further. While I found the method can get predictable, there are always ways to style further or make an outfit your own.

So, whether you're a styling guru or just trying to get out of a rut with your clothes, I find something for everyone in the "sandwich method." No matter how you slice it (pun intended), the "sandwich method" makes getting dressed easier, and that's a win for everyone! 🥪

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Anna Delvey is using her next court appearance as a ‘fashion presentation’ for her brand 

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Budding fashion publicist Anna Delvey is putting on the first-ever “court-appearance-as-fashion-presentation” later this week, Page Six has learned.

As we first reported, the beloved scam artiste launched a fashion PR consultancy, the OutLaw Agency, with biz legend Kelly Cutrone last year.

Its first event was a buzzed-about Fashion Week show for suiting atelier SHAO New York that the agency staged on the roof of “Fake Heiress” Delvey’s East Village apartment (where she was under house arrest at the time).

Now we’re told that OutLaw’s second event will be an upcoming immigration hearing at a New York courtroom, which will double (whether it likes it or not) as a press preview for new pieces from SHAO New York.

Outlaw announced to Page Six on Wednesday that Delvey — who will be appearing at a hearing about her $10,000 bail bond, whether or not a court-ordered ban on her social media will be lifted, and the terms of her house arrest — will be “wearing a custom SHAO New York black oversized twill suit with a high-waisted pencil skirt and a high slit paired with a white cotton button-down shirt with built-in shoulder pads and a silk velvet pussy bow tie” for the court date. Sketches for the look even include her now-trademark ankle monitor.

With designers facing ever-more difficulty getting attention for their wares, it seems that the OutLaw team figured they may as well harness the attention from her court appearance to get press for their client (which is, after all, the job of a fashion PR consultant).

During her 2019 trial for screwing hotels, banks, other businesses and individuals out of tens of thousands of dollars by posing as a German artistocrat, Delvey’s courtroom fashion made almost as many headlines as her crimes. Delvey — whose real name is Anna Sorokin — used a stylist for her court appearances and even refused to attend her own hearing on one occasion after designer duds failed to arrive at her cell in time for her to appear in appropriately chic attire.

We’re told Delvey and designer Shao Yang put together this week’s bold look as a comment on the expectation that defendants should wear demure outfits in front of judges.

“Why are we as women being asked to dress a certain way when we enter a courtroom, or a boardroom, or a dinner party? Why are others trying to control our level of innocence based on what we wear?,” OutLaw Agency co-founder Cutrone told us, “This is discrimination in its most subtle and intriguing form and we’re here to change it up. We have respect for the legal system and they should have respect for the fashion system.”

Delvey was convicted on attempted grand larceny, larceny in the second degree, and theft of services, and was sentenced to 4 to 12 years in prison .

She served two years and was remanded into the custody of ICE in 2022. She’s since been fighting to stay in the US rather than face deportation to Germany.

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World premiere in cannes: the bmw xm mystique allure, inspired by naomi campbell., 16.05.2024 press release, +++ one-of-a-kind creation is the latest product of the collaboration between bmw and the british supermodel +++ high performance meets haute couture +++ presentation during the cannes film festival +++ bmw is official automotive partner of the renowned festival for the third year in succession +++, press contact..

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Munich/Cannes. Glittering movie premieres, stars gracing the red carpet and a high-performance vehicle that looks like nothing else: this is the ">#Cannes Film Festival and yesterday it hosted the world premiere of the ">#BMW XM Mystique Allure . This one-off creation is based on the first high-performance sports car from ">#BMW M GmbH powered by the ">#M HYBRID drive system. Blending progressive luxury with extravagant looks, it is inspired by British supermodel ">#Naomi Campbell , was designed using exclusive materials from the world of haute couture and has a unique soundtrack devised in cooperation with film score composer Hans Zimmer.

The BMW XM Mystique Allure is the latest product of the collaboration between BMW and Naomi Campbell. The partnership took its first steps last year with the “Dare to be You” launch campaign for the ">#BMW XM , which puts the confidence to be yourself and go your own way at centre stage.

The BMW XM Mystique Allure and Naomi Campbell: making a grand entrance at Cannes.

The 77th Cannes Film Festival was the ideal choice of setting for the world premiere of the BMW XM Mystique Allure. Against the stunning backdrop of the French portside resort, Naomi Campbell presented the one-of-a-kind creation inspired by her to an audience of selected guests, before making her way in the car to the red carpet  outside the Palais des Festivals et des Congrès. “Witnessing BMW's vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi. “I feel deeply honoured to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”

This is the third year in succession that BMW has stepped up as Official Automotive Partner of the Cannes Film Festival. And it will lay on an exclusive shuttle service of more than 200 vehicles – among them the all-electric BMW i7, BMW iX and BMW i5, and the plug-in-hybrid BMW XM – to give participants and guests at the event the experience of locally emission-free premium mobility.

First BMW designed with high-fashion materials.

The BMW XM Mystique Allure is the first vehicle in the brand’s history to be designed using materials from the high fashion industry. This unusual tie-up showcases the BMW XM in a whole new light: expressive, avant-garde – and stylish and luxurious in equal measure.

Inspired by Naomi’s favourite colour, the vehicle’s exterior boasts a deeply saturated ultramarine shade, accentuated by a lustrous matte finish. A contemporary translation of high-fashion materials from luxury textile manufacturers, the design seamlessly brings the inside to the outside, featuring rich velvet and shimmering Frozen metallic  sequins casting hues ranging from intense violet to deep ultramarine.

The iridescent surfaces were created with precise handcraftsmanship and a fine eye for detail. They take their cues from the eye-catching geometric forms of the BMW XM and bring a special visual richness to the car’s extrovert aesthetic. The design of the BMW XM Mystique Allure provides a meeting point for high performance and haute couture, and paints a unique picture of progressive luxury that continues into the interior. All of the surfaces inside the car, including the M Lounge in the rear, are covered in purple velvet.

BMW IconicSounds Electric: exclusive driving sound from the collaboration with Hans Zimmer.

The bold appearance of the BMW XM Mystique Allure is complemented by an acoustic character also very much its own. At its heart is a bespoke adaptation of the BMW IconicSounds Electric developed as part of the collaboration between BMW Group Sound Design and film score composer Hans Zimmer.

The driving track created for the Naomi Campbell-inspired one-off projects the supreme confidence of the car’s exterior design onto the soundscape of locally emission-free driving. In the M HYBRID drive system’s all-electric operating mode, every movement of the accelerator is accompanied by an emotionally engaging sound that authentically represents the car’s outstanding performance and magnetic visual allure.

The BMW XM: the most powerful series-produced model from BMW M GmbH.

The BMW XM is the first model since the legendary BMW M1 to be conceived solely as a standalone high-performance car from BMW M GmbH. It blends dynamic potency with innovative luxury and an enticingly extravagant design composed of muscular proportions and powerful contours. Two-piece split headlight units, Iconic Glow contour lighting for the BMW kidney grille, accent bands along the sides of the car, light-alloy wheels up to 23 inches in size and the vertically stacked and hexagonally formed pairs of exhaust tailpipes integrated into the rear apron ensure the exterior of the XM has an inimitable visual presence.

The BMW XM is also breaking new ground with its M HYBRID system, which has made the XM the first high-performance car from BMW M GmbH to feature an electrified drive system. In BMW XM Label Red form (electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO 2 emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO 2 classes: with discharged battery G; weighted, combined B), the plug-in hybrid model – with its maximum output of 550 kW/748 hp – is also the most powerful series-produced, road-legal car yet produced by BMW M GmbH.

Official fuel consumption, CO 2 emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp. Further information on official fuel consumption figures and specific CO 2 emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen and den Stromverbrauch neuer Personenkraftwagen' (Guide to the fuel economy, CO 2 emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.

In the event of enquiries please contact:

Corporate Communications Cypselus von Frankenberg, Product Communication BMW Automobiles Telephone: +49-89-382-30641 E-mail: [email protected]

Alexandra Landers, Head of Product and Brand Communication BMW Telephone: +49-89-382-30871 E-mail: [email protected]

Internet: www.press.bmwgroup.com E-mail: [email protected]

CO2 EMISSIONS & CONSUMPTION.

Electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO 2 emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO 2 classes: with discharged battery G; weighted, combined B.

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Wiradjuri designer Renee Henderson launches 12-piece collection at Australian Fashion Week

For four years, fashion design student Renee Henderson commuted by train from Wollongong on the NSW south coast to Sydney for her studies.

"I'd have suitcases with me on the train full of garments and shoes and styling pieces or rolls of fabric," the 24-year-old said.

"It was a struggle, but it was enjoyable."

This week the graduate of the Fashion Design Studio will be driving herself to Sydney's Carriageworks to participate in Australian Fashion Week.

It's the young Australian designer's third runway event.

"I am super excited to have my collection, and fellow classmates' collections, on the runway," said the Wiradjuri woman from Wollongong.

Ms Henderson's fashion label is Lychee Alkira.

"I love lychees [the fruit] and alkira, an Aboriginal word, meaning bright and sunny, which describes my collection well," she said.

Pops of colour

Ms Henderson was always interested in fashion, but never knew she could pursue it as a career until she applied to the Fashion Design Studio at TAFE NSW in Ultimo in inner Sydney and was accepted.

The degree requires each student to create an eight-look collection.

"The first two years of the degree you're thinking about what you are going to do in third year because it's a big deal, and you work on this project for the whole year, so it has to be something you love," Ms Henderson said.

"We choose what inspires us as designers, what we want to put out in the world, then we go on to colour palettes, and it just goes on from there."

Lychee Alkira designs have pops of colour and the textures involve a technique Ms Henderson created using plant material.

"It's eco-dyed using natural materials from eucalyptus, geranium, rose petals," she said.

"But on top of that is an extra layer of screen printing.

"So it isn't just the eco-printing with natural elements, there's an eco-repeat in the silk screen."

Instrumental to her success has been the industry exposure and connections she has made on her journey so far.

" Mob In Fashion, a creative agency , offered me a place on their runway for emerging designers at Melbourne Fashion Festival shortly after I invited them to see my collection at TAFE NSW's graduate runway show in November 2023," Ms Henderson said.

"It's been an incredible experience and it's amazing to now be showing at Australian Fashion Week."

She collaborated with Indigenous artist Merindah-Gunya, based in Melbourne. 

"I sent her a canvas material, then she painted on it and sent it back to Wollongong where I created a screen from her print and then screen printed on top, so it was definitely a new process for both of us," Ms Henderson said.

"We created a print together to showcase both our cultural identity and the connection we have."

Lychee Alkira now a 12-piece collection

Ms Henderson's collection includes swimwear, coats, pants, and party dresses. 

"We did sketches every day just experimenting and then slowly throughout the year you develop samples and new designs, and then you come up with the final product," she said.

"When I graduated, I had eight pieces.

"Melbourne Fashion Festival needed 10 and now Sydney at Australian Fashion Week needs 12, so I have slowly extended my graduate collection."

Ms Henderson is proud of her achievements.

"In the beginning I thought about what I wanted on the runway, not so much what would happen after the show," she said.

"I want to enjoy it, knowing I made it this far, and I am proud of the work I have on the runway."

The Innovators

The Fashion Design Studio started in 1955 as a dressmaking school.

"Now we are one of Australia's most acclaimed fashion design schools," said the studio's Laura Washington.

For 25 years it has collaborated on The Innovators, the longest-standing consecutive show with Australian Fashion Week, which celebrates the next guard of young designers launching their careers.

Four women were selected this year, including Ms Henderson and alumni members Dion Lee,  Zimmermann , and Akira on the runway.

"It's a real celebration of the contribution the Fashion Design Studio has made to the Australian fashion industry," Ms Washington said.

"Renee is a creative, intelligent young woman with dreams and ambitions, and I think she will be great".

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