guerrilla marketing powerpoint presentation

Guerrilla Marketing PowerPoint Template

Guerrilla Marketing is an unconventional marketing method for interaction with people to promote a product or service. What makes it different from traditional marketing is; low budget, personal interaction, and small focused group. This marketing campaign technique relies on people sharing information with peers in a particular location. One common example of Guerilla marketing is flash mobs that get the attention of viewers instantly.

The Guerrilla Marketing PowerPoint Template is a presentation deck for marketing tactics. Businesses use pre-design templates to present sales and marketing concepts in an engaging manner. You can download a PowerPoint template to present full report and implementation planning of Guerrilla marketing campaign. This slide deck provides graphic-rich layouts for concept diagrams, timelines, and charts. These layout designs help you focus on communicating low-cost and unconventional methods to reach target audience.

Marketing professionals, business owners, and entrepreneurs can take advantage of Guerrilla marketing presentations for advertising brand image. For internal presentations, these slides can help in training and planning advertisement strategies. The cartoon illustrations of Guerrilla Marketing feature scenes of advertisement and brand promotion metaphors. You can customize these creative illustrations to deliver a unique story and brand experience. Guerrilla Marketing PowerPoint gives a structure to marketing data including marketing tactics, workforce, plans, and timeline. Compelling data visualization delivers messages effectively to the audience.

Guerrilla Marketing PowerPoint Template is a 24 slides template design that provides an eye-catching theme of bold colors and modern graphics. It features scene illustrations such as a man holding a megaphone, which implies promotion or advertisement. The presentation deck contains cartoons for male and female figures to be used in different instances. Goals slide of Guerrilla marketing PowerPoint has four dome-shaped columns. Multi-steps diagram templates for Guerrilla marketing assist professionals to discuss frameworks, methods, and processes of a marketing plan . All the slides contain clipart icons to represent concept subheadings visually. Users can make necessary changes in the design and icons of this slide deck.

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In the evolving landscape of marketing, Guerrilla Marketing emerges as a distinctive, transformative tactic, renowned for its unexpected guerrilla marketing ideas and unparalleled creativity. Eschewing traditional campaigns, this strategy prioritizes localized, unique engagements, often resulting in buzz-worthy moments and lasting imprints on the audience. With a focus on maximum impact over budget, these guerrilla marketing examples showcase an art form where ordinary brand interactions metamorphose into unforgettable experiences. This approach, brimming with innovative guerrilla marketing tactics, redefines brand-audience connections, making every touchpoint memorable. For modern marketers and innovators, this synthesis serves as a roadmap, capturing the essence of guerrilla marketing. Through it, presenters elucidate this unique marketing domain, while audiences gain a profound understanding, left both inspired and eager to harness such inventive strategies in their endeavors.

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Use our graphic-rich Guerrilla Marketing PPT template to describe the marketing tactic, which focuses on creating a buzz by introducing low-cost, unconventional surprises and methods to attract the target audience. Marketers, business owners, and entrepreneurs can use this entirely editable deck to highlight the significance of this advertisement strategy in rendering more creativity and greater reach to the brands. You can also use this set to discuss the role of this marketing tactic in encouraging the engagement of potential customers with the product or service and creating a memorable brand experience. 

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Presentation materials for marketing strategies are available in the Guerrilla Marketing PowerPoint Template. Pre-design templates are used by businesses to offer sales and marketing concepts in an interesting way. To show the complete report and implementation strategy of the guerilla marketing campaign, you can download a PowerPoint template. Concept diagrams, timeframes, and chart layouts are all provided in this slide deck. You can concentrate on communicating low-cost and novel ways to contact your target audience with the aid of these layout designs.

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Guerrilla marketing

Jul 12, 2014

590 likes | 1.92k Views

Guerrilla marketing. What is it???. Definition: How is it persuasive?. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

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Guerrilla marketing What is it???

Definition: How is it persuasive? • Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. • The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry. • This alternative advertising style relies heavily on unconventional marketing strategy, high energy and imagination. Guerrilla Marketing is about taking the consumer by surprise, make an indelible impression and create copious amounts of social buzz. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level. • Source taken from: http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/

Types of Guerilla Advertising • Product Placement-promotes products and services through movies and TV programs. The product or service is seen or mentioned in the program or movie. • Street Marketing-literally takes a business to the streets, passing out promotional items or offering free product samples to everyone who passes by. • Undercover Marketing-is about selling something to someone who has no idea they’ve just witnessed a sales pitch. (Sony Ericsson 2002) • Wild Postings-is overwhelming areas with plastered multiple copies of a product or service • Viral Marketing-uses existing communication networks (e.g people, groups, social networking websites, etc.) to generate buzz through word-of-mouth promotion. These campaigns are unpredictable and spread rapidly. • Off the Wall-any form of marketing that goes against the grain is viewed as experimental marketing and is a common component of most types of guerilla advertising.

Examples: On October 14th, 2012, Red Bull and Austrian extreme athlete Felix Baumgartner set a world record for the highest skydiving jump. The Red Bull Stratos was a campaign to send Baumgartner on a death defying jump at over 128,100 feet into the stratosphere. Baumgartner broke the speed of sound reaching an estimated speed of 833.9 mph (1,342.8 km/h) after jumping out of a helium-filled balloon. The entire trip back to earth lasted 9:09 minutes with 4:22 of that time in freefall. More importantly, Red Bull attracted much deserved attention for this grand stunt. On this day, they also broke social media records when they reached over 8 million confirmed concurrent views on YouTube. The team achieved this with several grand efforts on their social media team. By visiting the Red Bull Stratos website, users could tune in to the jump LIVE, stay engaged via the twitter stream and a connect with others on Facebook. http://www.youtube.com/watch?v=gKM3njLyLiU

Examples http://www.youtube.com/watch?v=RDiZOnzajNU http://www.youtube.com/watch?v=98U2O7cpcNw http://www.youtube.com/watch?v=cWg-4O7vgGw

Questions you should ask about Guerrilla advertising • Context: who is the company? what is their background? what is the purpose of the advertisement? • Analysis: how does the ad generate buzz? what techniques have they used and to what effect? How is the meaning of this ad dependent on its placement? How might the ad make viewers think differently about a particular product or idea? Use specific terms from your Media Terms guide

Assignment • Find an example of guerilla advertising (print or video) • Provide context: who is the company? what is their background? what is the purpose of the advertisement? • Analyze it: how does the ad generate buzz? what techniques have they used and to what effect? How is the meaning of this ad dependent on its placement? How might the ad make viewers think differently about a particular product or idea? Use specific terms from your Media Terms guide • FOA-style presentation

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GUERRILLA MARKETING SERIES: AMBUSH MARKETING TACTICS AND EXAMPLES

Welcome to the series of the article on guerrilla marketing. In my previous blog, I have explained what is guerrilla marketing and different types involved in guerrilla marketing. In our upcoming article, Iu2019ll be giving you a detailed explanation about types of guerrilla marketing strategies. If you are looking for in-depth knowledge of guerrilla marketing then donu2019t forget to read our previous article on Guerrilla Marketing. To know more please visit: https://bit.ly/2JHJx1g

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Guerrilla Marketing - PowerPoint PPT Presentation

Guerrilla Marketing

It's not possible to succeed without marketing. ... if the ad fails to fulfill the strategy, it's a lousy ad, no matter how much you love it. ... – powerpoint ppt presentation.

• Several ways to do word-of-mouth marketing
• Be so good at what you do that people will talk
• Give your patients something to remind them and others of your business
• Ask for the endorsement
• The three most important marketing secrets
• You must be committed to your marketing program
• You must think of that program as an investment
• You must see to it that your program is consistent.
• Positioning determining exactly what niche your offering is intended to fill.
• Of the 32 most important advertising decisions, positioning is 1!
• To find your Position
• Do a SWOT analysis
• Consider your target market
• Measure your position against 4 criteria
• Does it offer a benefit my target market really wants?
• Is it a real, honest-to-goodness benefit?
• Does it truly separate me from my competition?
• Is it unique and/or difficult to copy?
• Ten Truths you must NEVER forget
• The market is constantly changing.
• People forget fast. (79 forget an ad after one month)
• Your competition isnt quitting
• Marketing strengthens your identity
• Marketing is essential to growth and survival
• Marketing enables you to hold on to your old customers
• Marketing maintains morale
• Marketing gives you an advantage over competitors who have ceased marketing
• Marketing allows your business to continue operating
• You have invested money you stand to lose.
• Seven steps to advertising that works
• Find the inherent drama within your offering
• Translate that inherent drama into a meaningful benefit. People buy benefits, not features.
• State your benefits as believably as possible.
• 4. Get peoples attention. People do not pay attention to advertising they pay attention to things that interest them.
• Motivate your audience to do something. Tell them to visit, call, fill in a coupon, come in for a free...
• Be sure you are communicating clearly. Try out your message on 10 people and ask What is the main point?
• Measure your finished ad against your creative strategy. If the ad fails to fulfill the strategy, its a lousy ad, no matter how much you love it.
• Critical elements of your marketing plan
• 1. benefit to consumers
• 2. positioning in the market what business are you in?
• 3. target market
• 4. advertising strategy and positioning
• 5. your budget
• tools/techniques used to reach audience
• Month-by-month implementation timetable
• PLUS audit your marketing efforts

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