21 Top-Rated Tourist Attractions in Thailand
Written by Meagan Drillinger Updated Mar 20, 2024
Thailand is the gateway to Southeast Asia . It's a country that is sure to cause sensory overload, and yet is one of the most approachable and easy-to-navigate countries on the Asian continent. Thanks to a thriving tourism industry, Thailand is well-equipped with creature comforts, yet is also wild enough to offer rugged, uncharted adventure and once-in-a-lifetime travel experiences.
Over the years I've spent many months exploring Thailand and am still discovering new things to see and do. Whether you're looking for sparkling white-sand beaches, towering limestone cliffs, thick jungles, verdant rice fields, or electric, cosmopolitan cities, Thailand has something to offer.
My travels have taken me from the tiny flecks of islands in the south to the UNESCO World Heritage Sites of Ayutthaya, from the rooftop restaurants of Bangkok to the remote mountain villages of northern Mae Hong Son. Thailand's attractions are diverse, and each provides a rewarding and memorable experience in its own way.
For some inspiration when planning your trip, here is my list of top tourist attractions in Thailand.
Railay Beach
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Krabi province is home to some of Thailand's most famous beach destinations and Railay tops the list as one of the most stunning. Definitely one of the best beaches in Krabi , Railay delivers on promises of white sand, turquoise-blue water, and the feeling that you've found a slice of paradise even before your feet touch the sand.
The island can be reached by boat from Krabi town and Ao Nang -and the trip on a long-tail traditional boat is just as magical as what you'll encounter when you reach the shores.
While the beach might be the main reason to visit the island, Railay is also a rock-climbing hot spot, with karst peaks drawing adventurers both experienced and novice, ready to take on the towering limestone cliffs.
Among the many other active things to do, Railay is well-known for its ocean rafting and kayaking, snorkeling, and scuba diving-but visitors can also try their hand at cooking classes or indulge in a massage.
There's also the tourist-friendly Diamond Cave , reached via a beautiful trail with stunning views and ready to accommodate curious visitors looking to do some exploring between stretches of sunbathing.
On my most recent three-month visit to Thailand, we kicked off the experience with a visit to the magical Phi Phi Islands.
The main island is Phi Phi Don. This is the largest of the islands and the only one permanently inhabited, and this is what people usually mean when they refer to Koh Phi Phi. Koh Phi Phi Leh is the other of the Phi Phi Islands
Perhaps one of the most fun spots on Koh Phi Phi is Monkey Beach , where you'll come face to face, literally, with plenty of macaques ready to steal your lunch.
Long Beach is another nice spot on the island; while not a secluded place where you can hope for privacy, it's great for watching the sunset. If you're lucky and the tide is out, it's a beautiful walk back towards the main part of the island.
Tour operators offer packages for snorkeling and diving trips to the islands, as well as excursions to the famous Maya Bay , where the Leonardo DiCaprio movie The Beach was filmed. Note that you can no longer swim in Maya Bay thanks to a government ruling to help restore the reef system. You can walk on the shore, though, and snap all the photos you want.
Because Koh Phi Phi draws so many tourists, there are plenty of tour companies arranging tickets to other beach destinations, such as Phuket , Koh Chang , and Koh Lanta .
Phi Phi Don was one of the areas hit hard by the 2004 tsunami - but since then, guesthouses, restaurants, and markets have been rebuilt, and crowds still come in droves to the resort island. There is a small, somber memorial park to honor those who died in the tragedy, but the resort areas are otherwise revived and looking as beautiful as ever.
Even if your plans for Thailand mainly involve frolicking on a beach and eating as much Massaman curry and pad Thai as humanly possible, you'll probably spend at least a day or two in Bangkok. In fact, I encourage it as it is one of the most fascinating and exciting capital cities in the world.
There are plenty of things to see and do in Bangkok , but the Grand Palace should definitely be at the top of your list. This is the number one sightseeing attraction in the city, and it's staggering in both historical significance and craftsmanship.
The grounds are a maze of royal halls, temples, and ancient relics, the most important being Wat Phra Kaeo (the Temple of the Emerald Buddha), said to hold a fragment of either hair or bone from the enlightened Buddha himself.
Allow several hours to do the Grand Palace justice, but if you're up for more walking afterward, you can easily take in some of the city's other major landmarks nearby. The famous Wat Po and Wat Arun , the Temple of the Dawn (a great place to watch the sunset), are just a few minutes away.
Wat Arun happens to be my favorite temple in Bangkok and I am sure to always make a visit every time I go. If you want a great view of Wat Arun (and a tasty meal, too), head to the rooftop of Hotel Riva Arun Bangkok . This rooftop restaurant has a perfect view of the temple and a menu of delicious Thai cuisine.
- Exploring Bangkok's Grand Palace: A Visitor's Guide
- Best Temples in Thailand
Every Thailand visitor looks forward to cheap and delicious food, and that's exactly what they can find in abundance at Chiang Mai's Sunday Night Walking Street. Vendors sell all kinds of treats here, from the popular pad Thai and chicken satay to samosas, to fried bananas, sweet roti, and fresh fruit shakes.
Once you've satisfied your culinary cravings, you can peruse hundreds of stalls selling an array of unique goods such as all-natural soaps, hand-dyed textiles bearing the unique patterns of local hill tribes, incense, and essential oils, musical instruments, paintings, wall hangings, and more.
The market gets crowded every week without fail, no matter what time of the year you're visiting, so brace yourself and try to enjoy being part of the fun chaos. This is one of the must-dos in Chiang Mai , and an essential part of the Thailand experience.
If you're not around for the Sunday market, or just want to get a taste of other market experiences in Chiang Mai, check out the Saturday Night Walking Street or the Night Bazaar on Chang Klan Road, a daily event. For something less touristy, head to the daytime Warorot Market , near Mae Ping River.
Thailand's reputation as a country of beautiful landscapes and friendly people is due largely to the world-renowned southern beaches. Because of this, most people don't realize that the vast north is also home to entirely different but equally breathtaking places to visit.
Northern Thailand, particularly the western region near the Burmese border, is marked by mountainous jungle terrain that is both rugged and beautiful. Pai, in Mae Hong Son province , is the perfect starting point from which to enjoy the country's natural beauty, as well as the famed Thai hospitality and cooking.
I fell in love with Pai on a motorbike trip along what is known as the Mae Hong Son loop. This 300-mile loop road starts in Chiang Mai and zips along hundreds of switchbacks through the mountains, stopping in towns like Mae Sariang, Mae Hong Son, and Pai.
This small town has developed a reputation as a mecca for hippies and backpackers, though you will see plenty of families traveling in the area as well. There is a small walking street market that comes alive every night, a variety of local and Western foods, and easy access to nearby Buddhist temples, waterfalls, and the impressive Pai canyon .
There is an air of cheerfulness and relaxation as you walk through the tiny town center, a vibe that continues to draw crowds season after season despite its somewhat remote location.
Elephants are revered in Thailand, and statues and paintings of them can be seen everywhere you go, including the royal palaces and many temples. For the ultimate experience, however, nothing beats the chance to see elephants in their natural environment, and Khao Yai National Park provides a great opportunity to do just that.
Here, you'll run into elephants roaming near rivers, exotic birds of prey, monkeys, and plenty of other tropical creatures that call the park home. The park is also home to many waterfalls, including the 150-meter-tall Haew Narok and the even more famous Haew Suwat, which appeared in the Leonardo DiCaprio's film, The Beach .
If a one-day stay isn't enough to take it all in, it's possible to camp out at the park and get up early enough to watch the sunrise over the lush landscape.
- Read More: Exploring Khao Yai National Park: A Visitor's Guide
A favorite stop for history buffs and photography enthusiasts, Sukhothai offers many lovely photo ops at a smaller scale than Ayutthaya. The ruins of this old city still stand proud despite enduring centuries of battle and exposure to the elements. Sukhothai's Old City is a UNESCO World Heritage site, and much has been invested to restore and preserve one of Thailand's most significant historical sites.
Of the many wats in Sukhothai , Wat Mahathat is the most impressive. Founded sometime in the 13th century, the temple was built to enshrine Buddha relics and is surrounded by massive standing Buddha images, stuccoed sculptures, stupas, and more.
Ayutthaya offers a magnificent peek into the glory of ancient Thailand, where visitors can wander the haunting but romantic ruins of the former capital.
Ayutthaya was once the most important city in Thailand, and the old palaces and temples stand as a testament to this. Over a hundred wats, chedis (Thai-style stupas), prangs, and thousands of Buddha statues are spread around the park. All of the temples in Ayutthaya are breathtaking, but perhaps the most memorable is Wat Mahathat, known for the statue of Buddha's face that has been completely engulfed in tree roots.
Ayutthaya is located only a short bus trip or train ride from Bangkok, making it convenient for a day trip if you're pressed for time. If you're on a more leisurely schedule, plan on spending a few days exploring the ancient capital and rent a push-bike to tour both the old city and the new.
Read More: Top-Rated Tourist Attractions in Ayutthaya
Koh Samui island is home to some of the most beautiful beaches you'll find in Southeast Asia. Each beach on Koh Samui offers something different: some are ideal for peaceful isolation; others are filled with activities, water sports, and big crowds.
The island's biggest and busiest beach is Chaweng , where you'll also find the best shopping, plenty of attractions, and some of the nicest restaurants. The turquoise blue waters and palm trees dancing in the ocean breeze might explain why some of the island's best resorts are located here.
Keep in mind, though, that Chaweng is definitely the most crowded beach on Koh Samui. If you are craving a tranquil beach atmosphere, head along the north coast or around to the western side of the island. These beaches may not have as many services as Chaweng, but they make up for that with supreme beauty and privacy. My favorite beach was Maenam Beach located along the northern coast.
Heading just south of Chaweng Beach will get you to Lamai Beach , a little smaller and slightly more affordable but still busy in the middle of the day, as day-trippers arrive.
For backpackers and those on a budget, there's Maenam Beach , while Bophut Beach (better known as "the Fisherman's Village") is a great destination for visitors wanting a place that retains some traditional Thai touches. At Bophut, that means wooden Thai-Chinese shophouses sitting close to boutique hotels and plenty of attractions.
If you have privacy in mind, the 250-meter-long Silver Beach is somewhat hidden behind forested hills and offers beautiful open views over the water and excellent snorkeling. Bang Po on the northwest coast is another quiet beach that sees fewer visitors.
- Top-Rated Attractions & Things to Do in Koh Samui
- From Bangkok to Koh Samui: Best Ways to Get There
Perhaps the best-known wat in Chiang Mai sits atop Doi Suthep, a mountain overlooking Thailand's second-largest city. A favorite destination of devout Buddhist followers and travelers from all over the world, Doi Suthep is a marvel of intricate religious carvings - a visit here means seeing monks praying, witnessing worship rituals, and a chance to gaze out over the ever-growing sprawl of Chiang Mai city.
Just be sure to bring a bottle of water and your walking shoes - you'll have to climb a steep staircase to reach the top of the hill where the temple is. At the base of the stairs, vendors hawk everything from tasty local treats to goods handmade by villagers from the surrounding mountains. There's also a shop selling masks, elephant carvings, and home furnishings, so you can do some shopping while recovering from the trek up and down the stairs.
You can combine your trip to Doi Suthep with excursions to Doi Pui , a small Hmong village in the mountains. Although far more touristy than other villages, this will still give you a taste of Hmong culture and a chance to learn more about the hill tribe communities in the region, not to mention purchase some beautiful hand-woven textiles. The Bhubing Palace , open to tourists, is on the way to Doi Pui from Doi Suthep as well.
Accommodation: Top-Rated Places to Stay in Chiang Mai
- Read More: Top-Rated Tourist Attractions & Things to Do in Chiang Mai
Thailand's floating markets offer a unique way to do some shopping and eating while supporting local vendors and getting a closer look into a traditional way of life.
While some of the markets do seem to cater more to the tourist crowds, others make for a nice authentic travel experience that involves getting in a boat and letting your guide take you through canals, where you'll see traditional houses on stilts and run into sellers offering wares from their own boats. You'll need to get up early to visit a floating market, as vendors are out in their long wooden boats first thing in the morning with their goods, fresh fruits, vegetables, spices, and tasty dishes.
There are several floating markets near Bangkok, with Amphawa and Damnoen Saduak being among the most popular. You can visit the markets on your own or join a guided tour, which often includes visits to other local attractions and shops.
- Read More: Top-Rated Tourist Attractions & Things to Do in Bangkok
With its stunning limestone cliffs hugging sandy coastlines and turquoise waters, Thailand attracts plenty of climbers all year long - and while there are many destinations that offer stunning routes, Tonsai Beach has long been considered a climbers' paradise. One of the great things about climbing here is that you can just as easily climb solo or find a climbing partner or club once you arrive - and if you need a refresher lesson, that won't be a problem to find here either.
Because the area has many climbing and bouldering schools, the easier routes are often busy, and you might even have to queue to get up to the most popular viewpoints. If you're an experienced climber - and can get around stalactites, overhangs, and tufa - you'll fare much better and get the best spots with stunning open views over the bay (almost) all to yourself.
Better known to many as "the bridge over the River Kwai," the Kanchanaburi bridge is part of the Thai-Burma Railway that never came to be. During WWII, Japanese forces were intent on building a railway link between Thailand and Burma and used Allied prisoners of war (mostly British, Dutch, and Australian citizens) for forced labor. Over 12,000 Allied prisoners ended up dying during the one year the bridge was under construction – and reconstruction, as the bridge was bombed and damaged more than once – leading to it being known as the "Death Railway."
While the Kanchanaburi bridge remained closed for years after the war ended, it is now again in operation and can be crossed by boarding a slow local train. About 130 kilometers of the original 415-kilometer railway route are in use today, a grave historical reminder of the horrific events that took place here.
Near the bridge, the Kanchanaburi War Cemetery is the final resting place of Allied military personnel from many countries except the United States, which repatriated all remains. The Hellfire Pass Museum and the JEATH War Museum both offer insights on the history of the railway and the effect of the war in Thailand.
- Read More: Top-Rated Tourist Attractions & Things to Do in Kanchanaburi
Erawan National Park has much to offer to visitors, including a number of caves; paths that cut through thick deciduous forests; and fauna that includes wild elephants, gibbons, and great hornbills. But it's the waterfalls here – and especially the seven-tiered Erawan Falls – that attract the bulk of the visitors.
The falls are named after the white elephant that travels with the Hindu god Indra because the tiers are said to slightly resemble the shape of an elephant's head.
Each of the seven tiers also has its own name, and reaching them gets harder and harder as you go up – after the fifth tier, visitors need to use slippery ladders while pushing through thick vegetation in order to continue. You might not need to venture that far, though. The first three tiers are actually the most impressive, offering emerald green pools, a small cave, and cool cascading waters. Plenty of curious fish live in the pools, so don't be surprised to feel them swimming between your feet.
Built as the summer residence of King Rama VI, who reigned until 1925, this unique teak palace is stunning in many ways. The king originally ordered its construction following a suggestion by his doctor, who thought an airy seaside climate would help the king's rheumatoid arthritis.
The palace was then built in Hua Hin, a sleepy seaside town about three hours south of Bangkok. Today, Hua Hin is a popular destination for families and travelers who want to enjoy the beach in a relaxed atmosphere away from the crowds.
Mrigadayavan Palace (Maruekhathaiyawan) was designed to stand completely on stilts, which allows the sea breeze to circulate on all sides and keeps the buildings cool. The palace complex consists of a number of buildings divided into three main groups: the official reception area; the king's private quarters; and the ladies' quarters, originally designed for the Queen and an area no other man, besides the king, could enter.
The palace is an exquisite mix of Western standards (which included a modern-for-the-time bathroom and a badminton court) and traditional Thai architecture that can be visited and enjoyed by everybody today.
- Read More: Top-Rated Attractions & Things to Do in Hua Hin
Khao Sok National Park is a unique mix of very diverse ecosystems. Home to rainforest that's older than the Amazon, the park also contains a limestone mountain range covered in karst formations, many kilometers of trails, and even a river you can explore on canoes or bamboo rafts. The park is home to Malayan sun bears, tigers, and wild elephants, and sightings aren't rare once you get deep into the evergreen rainforest.
The park is also famous for its eco-luxury camps, where tents come with en-suite bathrooms, deluxe bedding, their own kayak, and some of the best meals you'll try in Thailand.
One of the most important anchors for Krabi's islands is the mainland beach town of Ao Nang. It's from this pier that many travelers venture off to the more far-flung and remote beaches, like Railay, Koh Poda, and the beaches of Koh Phi Phi. But Ao Nang is an attraction in itself, with so much to see and do right here on the mainland.
Ao Nang is a busy port, and more often than not, you'll find the bay practically brimming with longtail boats waiting to take tourists out onto the water. The long, wide beach is always alive with activity, from sunbathers and tour-seekers to street food vendors.
Ao Nang has two main thoroughfares that are flanked on either end with restaurants, shops, and hotels. Outside of town is another main road lined with street food stalls that comes alive once the sun goes down. The Ao Nang night market is an absolute must for people-watching, street food, and waterfront sunsets.
Author's Tip: I spent about four weeks in Ao Nang during my latest adventure to Thailand and it became a very special place to me. When the streets of Ao Nang became too busy with tourists, I took a quick 10-minute motorbike ride over to Klong Muang Beach, a sleepy stretch of beachfront restaurants and bungalow-style rentals.
Where do Bangkok residents go when they want a relaxing beach getaway? Hua Hin, of course. This bustling seaside town is jam-packed with restaurants, resorts, shopping, and lots of things to do . It's for good reason – the main draw to Hua Hin is its powder-white beach that sits perched at the edge of the turquoise Gulf of Thailand.
Hua Hin Beach is massive. It runs from Klai Kangwon Palace in the north down to Khao Takiab. It is undeniably one of the top attractions in Thailand, but that does come with a few caveats. The sand is as bleached white and soft as they say, but because of its beauty, it has definitely become increasingly crowded over the years. The white sand is lined with dozens of beach restaurants and hawkers who charge crazy prices for food and beverages. And it may be difficult to find a quiet place to swim.
Having said all that, it is absolutely beautiful. Arriving in shoulder season will ensure that it will be a little more low-key.
For something a little more laid-back, head to Suan Son Beach, which is about 12 kilometers south of Hua Hin.
Thailand's ancient cities are among the most beautiful and fascinating in the world. Most visitors to Thailand know about Sukhothai and Ayutthaya, but Prasat Hin Phimai is another gorgeous historical park that is worthy of your time.
The Phimai Historical Park holds one of the largest Hindu Khmer temples in the country. It dates back to the 11th or 12th centuries. In fact, it was connected with Angkor (in present day Cambodia) by an ancient Khmer roadway. If you've ever visited or seen pictures of Angkor Wat you'll recognize the gorgeous, elaborate architecture.
The stunning historic park is in the Nakhon Ratchasima province to the northeast of Bangkok.
When you close your eyes and picture the southern seas of Thailand, what you're likely picturing is the mesmerizing Phang Nga Bay. Positioned between southern Thailand's mainland and the island of Phuket, the massive bay is known for its towering limestone cliffs, electric blue water, tropical lagoons, rich jungle forests, and small islands.
The bay is also home to Ao Phang Nga National Park, which keeps its natural beauty protected. Many visitors who come to Thailand tour the bay on a day trip or an island-hopping tour. One of the most famous islands is called James Bond Island, thanks to its appearance in the film, The Man with the Golden Gun .
While exploring the bay, the Similan Islands are a must-see. These low-lying islands are lush with jungle and rimmed with striking white sand. They are also known for the massive boulders that cover their shores.
For many travelers, a visit to Chiang Mai is about as far north as they get in Thailand. But a venture into the northernmost province of Mae Hong Son, on the border with Myanmar, will take the Thailand experience to a whole new level. One of the most popular ways to travel in Mae Hong Son is to drive the Mae Hong Son loop, beginning and ending in Chiang Mai.
The loop travels up into the mountains, some of the most beautiful countryside in Thailand. The hilly, lush, mountainous terrain lends itself to a road ribboned into switchbacks. The drive is challenging, but beautiful, not to mention fun. Most travelers who do the loop make stops in towns like Pai, Mae Hong Son, and Mae Sariang. Along the way, are guesthouses, stops for lunch, lookout points, waterfalls, and hot springs.
Author's Tip: This is the most memorable thing I have ever done in Thailand. It's possible to do the loop in a variety of ways, whether by car, motorbike, motorcycle, or bus. We opted for a motorbike, which was a challenge but certainly possible. To do the journey, we left our luggage at a hotel in Chiang Mai and packed two small backpacks before embarking on the journey. You can do the trip in as little as four days, but we opted for seven days to give us more time to explore.
Thailand has three official seasons: hot, cool, and wet. With just a few exceptions in certain areas of the country, the seasons are well-defined, and the weather is exactly as you would expect within each season.
This makes it easier to plan a trip based on your needs, whether that means lots of sun, lower prices, or just the perfect timing for diving and snorkeling.
Hot Season: Temperatures can reach 40 degrees Celsius during this season (which runs from March to June in most of the country), making this a difficult time to do anything except jump into the water.
This means the hot season is a great time to snorkel, swim, or even kayak (with breaks for a swim) but sunbathing, jungle trekking, or anything that requires spending a lot of time on land will be quite unbearable.
April is the hottest month but also the month with one of the biggest festivals in Thailand-Songkran, the Thai New Year, is celebrated for a period of three days in mid-April, and it involves massive water fights (no, you won't be spared just because you're a foreigner).
Wet Season: The Monsoon rains arrive in most of the country around June and last until October, with slight variations. For example, in Phuket , the rainy season runs from May through October while Krabi sees most of its rain between May and November.
In most of the country, September and October are the wettest months when the humidity is high, rains can be torrential, and floods can happen not only in the countryside but even in Bangkok.
If you arrive earlier in the season, however, you'll probably only see rain in the form of short and heavy afternoon showers, where you can head indoors for a few hours without much disruption. The rainy season can feel very hot, as the daily rains cause an increase in humidity, and it sometimes feels as if temperatures are in the 40s.
On the plus side, this is a great time to travel if you're after discounts and deals, as both hotels and flights are cheaper during the wet season. In many places around the country, September is also the month for longboat races – colorful boats, big celebrations, and lots of fun you shouldn't miss if you're in Thailand.
Cool Season: The cool season runs from November to February in most of the country (till March in Krabi and till April in Phuket), and it's the most popular time for international visitors to make their way to Thailand-which translates to big crowds everywhere and higher prices.
Don't let the term "cool" confuse you, though. Temperatures during this time still average around 28-30 degrees Celsius , but humidity drops down to 70-80 percent, which feels like quite a relief compared to the rest of the year. In certain areas (including Bangkok and near the ocean), temperatures can drop as low as 17 to 18 degrees Celsius at night in December. This can feel quite cold compared to daytime temperatures.
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Exploring Thailand's Islands: The islands are some of Thailand's hottest attractions. Glorious beaches attract all kinds of travelers and vacationers. Places like Koh Phi Phi and Koh Samui attract a lot of attention but you may also want to consider destinations like Koh Phangan and Koh Tao , which offer unique alternatives.
More on Thailand
11 Reasons Why I Love Thailand (And Why You Need to Visit)
I’ve been to Thailand more times than I can count. I’ve lived in Bangkok twice, I’ve run tours through the country, and, if I stay away for more than a year, I feel as if a piece of me is missing.
I love Thailand.
It holds a special place in my heart.
People often ask me why I return to places I’ve already visited instead of exploring somewhere new. Well, that’s an easy answer: because I feel at home when I’m visiting them .
And Thailand is probably the one place outside of the United States where I feel most at home.
But why do I love Thailand so much? What makes it so special?
To shed some light on why this country holds a special place in my heart, here are 11 reasons why I love Thailand — and what you can look forward to when you travel there:
1. The Delicious Food
All over the streets of Thailand, outdoor stalls serve up the cheapest and best meals you can find. You’ll be hunched over a bowl of noodles next to a little kid, office worker, and bank president. Street food in Thailand is the great equalizer and fundamental to Thai culture. No matter what time of the day it is, there’s always food available somewhere.
There are also tons of local markets you can tour to take in the local pace of life and sample the delicious food on offer.
Moreover, Thailand has developed world-class international food and boasts a few Michelin starred restaurants. Some of my favorite sushi restaurants are in Bangkok, and you can find amazing halal and Indian food in the downtown Sukhumvit area as well.
Thailand is a foodie’s dream.
2. The Weather
(OK, that’s not entirely true. In January, I do wear a jacket. It gets pretty close to 20°C here. You can always tell the expats from the tourists in Bangkok because they are the ones wearing sweaters and jackets in January.)
3. The Friendly Locals
I always feel safe in Thailand too. Thailand is one of the few countries I feel comfortable leaving my laptop out while I go to the bathroom at a restaurant or cafe.
4. It’s the Perfect Travel Hub
You can get to a lot of places easily from Thailand, which, for a traveler like myself, is really appealing. You can generally find a cheap flight too!
5. The Postcard-Perfect Tropical Islands
I particularly love Ko Chang , Ko Kood, Surin Island, Ko Adang, and Ko Lanta . The best islands are down south near the Malaysian border. They all look like the above picture.
As long as you avoid the super touristy and overdeveloped beaches (and there are many), you’ll find the postcard-perfect beaches you’ve already dreamed of!
6. The Lush Jungles
And be sure not to miss Doi Inthanon National Park , the highest point in the country (the park is near Chiang Mai).
They may not be the wild and untamed jungles of some places in Borneo or the middle of Africa, but they still offer amazing views, dense forests, waterfalls to cool off in, and an interesting variety of wildlife.
7. The Global Atmosphere
Thailand is a melting pot of people, and you’ll find people from around the world. I’ve made friends here from France, Germany, Argentina, Australia, New Zealand, Japan, and Israel, just to name a few. It’s a diverse country!
8. It’s Convenient
Thailand is just an easy place to live and move around in. And in Bangkok, you never have to wait for a taxi.
Bangkok, it turns out, is an easy city to live in. There’s lots to do, plenty of events, great bars, and amazing food (see above), and it’s easy to get around (except during rush hour). I love cities where there’s always something to do. No matter what time of the day or day of the week, you can always find something to do in Bangkok.
I began to love Bangkok when I got to know it beyond the temples and the tourist trail. When I found hidden markets and amazing street stalls frequented only by locals, became friends with residents, and understood how it operated, I knew why people loved Bangkok so much.
While there are lots of day trips from the city (including the the famous Ayutthaya ), Bangkok is not a city for tourists.
It’s for residents.
Take some time here and enjoy it.
10. It’s Cheap!
A few years back, I was telling my friend that after a month of bouncing around the islands, I had spent around 40,000 THB ($1,400 USD). He was shocked! “How the hell could you spend so much money in one month!” he exclaimed.
If you’re traveling here on a backpacker’s budget, you can get by for about $30–40 USD a day.
11. There’s Something for Everyone
Digital nomad? Head to Chiang Mai.
Looking for yoga? Head to Pai .
Want to escape the hectic cities? Go explore Isaan .
No matter what kind of trip you’re looking for, you can find it in Thailand!
When people ask me what my favorite country is, I always say Thailand . Though I wonder how you can pick a favorite country. Each one is amazing in its own right. No country is really better than another, just different.
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Book Your Trip to Thailand: Logistical Tips and Tricks
Book Your Flight Use Skyscanner to find a cheap flight. They are my favorite search engine because they search websites and airlines around the globe so you always know no stone is left unturned!
Book Your Accommodation You can book your hostel with Hostelworld as they have the biggest inventory and best deals. If you want to stay somewhere other than a hostel, use Booking.com as they consistently return the cheapest rates for guesthouses and cheap hotels.
Don’t Forget Travel Insurance Travel insurance will protect you against illness, injury, theft, and cancellations. It’s comprehensive protection in case anything goes wrong. I never go on a trip without it as I’ve had to use it many times in the past. My favorite companies that offer the best service and value are:
- Safety Wing (best for everyone)
- InsureMyTrip (for those over 70)
- Medjet (for additional evacuation coverage)
Looking for the Best Companies to Save Money With? Check out my resource page for the best companies to use when you travel. I list all the ones I use to save money when I’m on the road. They will save you money when you travel too.
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- Travel Destinations
Why Is Thailand A Tourist Attraction?
Published: November 8, 2023
Modified: December 28, 2023
by Marnia Jamison
- Beaches & Islands
- Plan Your Trip
Introduction
Thailand, known as the “Land of Smiles,” is a captivating country that has become one of the most popular tourist destinations in the world. Whether you are seeking stunning natural landscapes, rich cultural heritage, mouthwatering cuisine, friendly locals, or vibrant nightlife, Thailand has something to offer for every traveler. With its warm tropical climate, affordable travel options, and a diverse range of experiences, it’s no wonder that millions of people flock to Thailand each year.
Thailand’s unique blend of tradition and modernity, along with its welcoming atmosphere, make it an ideal destination for those seeking a memorable vacation. From ancient temples and historical sites to pristine beaches and lush mountains, Thailand offers a wealth of attractions that cater to different interests and preferences. Whether you are a history buff, an adventure seeker, a food lover, or a beach enthusiast, Thailand has it all.
Not only is Thailand geographically diverse, with bustling cities, tranquil rural areas, and stunning islands, but it is also culturally rich. With a history that dates back thousands of years, the country is home to numerous UNESCO World Heritage Sites, such as the ancient city of Ayutthaya, Sukhothai Historical Park, and the historic town of Sukhothai. These sites serve as a testament to Thailand’s rich past and offer visitors a chance to immerse themselves in the country’s fascinating history.
Furthermore, Thai cuisine is renowned worldwide for its bold flavors, aromatic herbs, and fresh ingredients. Whether you’re indulging in street food or dining at a high-end restaurant, the flavors and textures of Thai cuisine are sure to leave a lasting impression. From the iconic Pad Thai and Tom Yum soup to the lesser-known dishes like Som Tam (papaya salad) and Khao Soi (curry noodle soup), Thailand’s diverse culinary scene is a true delight for food enthusiasts.
Another reason Thailand is such a popular tourist destination is its affordability. From budget accommodation options to affordable transportation and dining choices, Thailand offers excellent value for money. Whether you are backpacking on a shoestring budget or looking for a luxurious getaway, you can find suitable options that won’t break the bank.
The welcoming and friendly nature of the Thai people is yet another aspect that makes Thailand so special. Thai culture prides itself on the concept of “sanuk,” which loosely translates to “having fun” or “enjoying life.” The Thai people’s warm demeanor and willingness to help make visitors feel welcome and at ease throughout their stay.
Rich Cultural Heritage
Thailand’s rich cultural heritage is a major draw for tourists from around the world. The country is steeped in ancient traditions and customs that have been passed down through generations, creating a unique and vibrant cultural tapestry.
One of the most iconic aspects of Thai culture is Buddhism, which is deeply ingrained in the daily lives of the Thai people. Visitors can witness the beauty of Thai Buddhist temples, known as “wats,” which can be found in every corner of the country. These temples are adorned with intricate carvings, golden statues, and colorful murals, showcasing the exquisite craftsmanship and devotion of Thai artisans. Some of the must-visit temples include Wat Phra Kaew (Temple of the Emerald Buddha) and Wat Arun (Temple of Dawn) in Bangkok, and Wat Phra That Doi Suthep in Chiang Mai.
In addition to Buddhism, Thailand also has a vibrant spiritual scene that includes other religions and beliefs. Visitors can explore the Hindu-influenced sanctuary of Erawan Shrine in Bangkok or witness the vibrant festivities of Chinese and Muslim communities during their respective cultural celebrations.
Thai traditional performing arts are another integral part of the country’s cultural heritage. From the graceful movements of traditional Thai dance to the exhilarating spectacle of Muay Thai (Thai boxing), visitors can experience the richness of Thai performing arts. The country also hosts various cultural festivals throughout the year, such as the Songkran (Thai New Year) water festival and Loy Krathong (Festival of Lights), where locals and visitors come together to celebrate and pay respects to their cultural heritage.
Moreover, Thai craftsmanship is celebrated for its intricacy and attention to detail. Artisans specialize in various crafts such as woodcarving, lacquerware, silk weaving, and silverware. Visitors can witness the skill and talent of these craftsmen in places like the Jim Thompson House and the Bo Sang Umbrella Village, where they can purchase unique handmade souvenirs.
Overall, Thailand’s rich cultural heritage is a captivating aspect of the country that enchants visitors with its ancient traditions, vibrant festivals, stunning temples, and skilled craftsmanship. Immersing oneself in the culture and traditions of Thailand provides a truly enriching experience that leaves an indelible mark on the hearts of all who visit.
Stunning Natural Beauty
Thailand is blessed with a wealth of natural beauty that never fails to captivate visitors. From pristine beaches and crystal-clear waters to lush mountains and vibrant national parks, the country’s diverse landscapes offer breathtaking scenery for every nature lover.
One of the most renowned natural wonders in Thailand is its extensive coastline, which stretches over 2,000 miles. The southern region of the country boasts some of the world’s most beautiful beaches, such as the famous Maya Bay in Krabi and the postcard-perfect beaches of Phuket and Koh Samui. Visitors can unwind on white sandy shores, swim in turquoise waters, and bask in the sun while taking in the picturesque surroundings.
For those seeking a more adventurous experience, Thailand’s mountains and national parks are a haven. The northern region of Chiang Mai and Chiang Rai is home to lush green landscapes, cascading waterfalls, and misty mountain peaks. The iconic Doi Inthanon, Thailand’s highest mountain, offers breathtaking panoramic views and is a popular spot for hiking and witnessing the sunrise. Additionally, the Khao Sok National Park in Southern Thailand is a must-visit destination, with its majestic limestone cliffs, emerald lakes, and dense rainforests.
Thailand is also famous for its stunning islands, each with its own unique charm. Whether it’s the idyllic Phi Phi Islands, the secluded beauty of the Similan Islands, or the vibrant marine life of the Andaman Sea, these islands offer a paradise-like experience. Snorkeling, scuba diving, and island hopping are popular activities that allow visitors to explore the vibrant underwater world teeming with colorful coral reefs and a diverse array of marine life.
The natural beauty of Thailand is not limited to its shores. The country’s inland regions offer enchanting landscapes that are perfect for nature enthusiasts. The Pai district, nestled in the mountains of Northern Thailand, is renowned for its picturesque valleys, hot springs, and waterfalls. The Erawan National Park, located northwest of Bangkok, is famous for its seven-tiered waterfall, where visitors can swim in emerald-green pools surrounded by lush jungle.
Whether you are enjoying the tranquility of a secluded beach, hiking through lush rainforests, exploring caves, or witnessing stunning sunsets over the mountains, Thailand’s natural beauty never fails to leave a lasting impression on visitors.
Delicious Thai Cuisine
Thai cuisine is renowned worldwide for its bold flavors, aromatic herbs, and fresh ingredients. The blend of sweet, sour, salty, and spicy flavors creates a harmonious explosion of taste that tantalizes the palate and keeps visitors coming back for more.
Thai cuisine is incredibly diverse, with each region boasting its own specialties and culinary traditions. From street food stalls to upscale restaurants, the options for indulging in Thai delicacies are endless. One of the most iconic Thai dishes is Pad Thai, stir-fried noodles with eggs, tofu, shrimp or chicken, bean sprouts, and crushed peanuts. This dish is a perfect balance of flavors and textures and is loved by locals and visitors alike.
Another beloved Thai dish is Tom Yum soup, a hot and sour soup that is both refreshing and comforting. Made with a combination of fragrant herbs, lemongrass, lime leaves, galangal, and chili, this soup is bursting with flavors and often includes shrimp, chicken, or mushrooms.
Thai curries are also a highlight of the cuisine, with the most famous being Green Curry, Red Curry, and Massaman Curry. These curries are made using a paste of aromatic herbs and spices, including fresh chili, lemongrass, garlic, shallots, and coriander roots, combined with coconut milk and various meats or vegetables.
For those with a taste for spicy food, Thai cuisine does not disappoint. Som Tam, or spicy papaya salad, is a favorite street food dish that combines shredded green papaya, cherry tomatoes, green beans, peanuts, chili, and lime juice. It offers a fiery and tangy flavor that is highly addictive.
Aside from these well-known dishes, Thai cuisine also offers a wide range of delectable options such as Tom Kha Gai (chicken in coconut soup), Pad See Ew (stir-fried wide rice noodles), and Khao Pad (Thai fried rice). And let’s not forget about the mouthwatering variety of Thai desserts, including Mango Sticky Rice, Tub Tim Grob (red ruby), and Khanom Krok (coconut pancakes).
One of the best ways to experience Thai cuisine is by exploring the local markets and street food stalls. These vibrant culinary hubs offer a glimpse into the authentic flavors of Thailand, where you can sample a variety of dishes at affordable prices.
Thai cuisine embodies the country’s rich cultural heritage and is an absolute delight for food lovers. The explosion of flavors, the freshness of ingredients, and the passion that goes into each dish make Thai cuisine an unforgettable culinary experience.
Affordable Travel
One of the reasons why Thailand is such a popular tourist destination is its affordability. Whether you are a budget traveler or looking for a luxurious experience, Thailand offers a wide range of options that cater to different budgets and preferences.
Accommodation in Thailand is incredibly diverse, with options to suit every budget. From budget-friendly hostels and guesthouses to luxurious resorts and boutique hotels, there are plenty of choices available. Travelers on a tight budget can find affordable accommodation in popular tourist areas, especially if they are willing to stay in basic accommodations or share a dormitory room with other travelers. On the other hand, those seeking a more luxurious experience can indulge in high-end hotels and resorts that offer world-class amenities and services at a fraction of the cost compared to other destinations.
Transportation within Thailand is also affordable and convenient. The country has a well-developed transportation system that includes trains, buses, and domestic flights. Train travel is a popular option for those wanting to experience a scenic journey through the countryside. Buses are a common mode of transportation for both short and long distances, with a variety of options ranging from local buses to VIP coaches. Domestic flights are available between major cities and tourist destinations, providing a quick and convenient way to travel across the country.
When it comes to dining, Thailand is known for its affordable and delicious street food. From bustling street markets to roadside stalls, these culinary hubs offer an array of mouthwatering dishes at incredibly low prices. Visitors can enjoy a flavorful meal for a fraction of the cost of dining in a restaurant. Additionally, there are also a wide range of dining options available, including local eateries, international restaurants, and upscale dining establishments, providing something to suit every budget and taste.
Thailand’s affordability extends beyond accommodation, transportation, and dining. The cost of attractions and activities in Thailand is generally reasonable, allowing travelers to explore and experience the country without breaking the bank. Whether it’s visiting iconic landmarks and temples, exploring national parks, or participating in water sports and adventure activities, there are plenty of options available that won’t strain your budget.
Overall, Thailand’s affordability makes it an attractive destination for travelers of all budgets. Whether you are a budget-conscious backpacker or a luxury seeker, Thailand offers a wide range of options that allow you to enjoy a memorable vacation without overspending.
Friendly Locals
One of the standout features of Thailand is the warm and welcoming nature of its locals. Thais are known for their friendly and hospitable attitude towards visitors, making it a pleasure to explore the country and interact with the locals during your stay.
The Thai people, often referred to as “the Land of Smiles,” are known for their genuine and heartfelt smiles. Whether you are wandering through bustling markets, seeking directions, or ordering food at a local eatery, you are likely to be greeted with a warm smile and a friendly demeanor.
Thais are known for their helpfulness and willingness to go the extra mile to assist travelers. From offering directions to recommending local attractions or sharing insider tips, locals are always ready to lend a helping hand. Their genuine interest in making visitors feel welcome and ensuring that they have a pleasant experience in Thailand is truly commendable.
When visiting Thailand, you may find that locals are eager to engage in conversation and learn about your background and culture. This openness and curiosity create wonderful opportunities for meaningful cultural exchanges and connections. Whether you are exploring a local village, chatting with a street food vendor, or joining a traditional Thai festival, you can expect to be met with warmth and friendliness.
Thais take great pride in their cultural heritage and traditions, and they are often delighted to share their customs and rituals with visitors. Whether it’s learning traditional Thai dances, participating in local festivals, or observing Buddhist ceremonies, engaging with the locals allows for a deeper understanding and appreciation of Thai culture.
Interacting with locals also provides a unique opportunity to sample authentic, home-cooked Thai cuisine. Whether you are invited into someone’s home or dining at a local restaurant, Thais are known for their generous hospitality and love for sharing food. This allows travelers not only to savor delicious homemade dishes but also to gain insights into the flavors and culinary traditions that are an integral part of Thai culture.
Overall, the friendly and welcoming nature of locals in Thailand enhances the overall travel experience. The genuine smiles, helpfulness, and readiness to engage with visitors create a warm and inviting atmosphere that makes tourists feel at ease and leaves a lasting impression. Interacting with the locals adds a personal touch to your journey, making it even more enriching and memorable.
Variety of Activities and Experiences
Thailand offers a plethora of activities and experiences, catering to a wide range of interests and preferences. Whether you are seeking adventure, cultural immersion, relaxation, or a combination of all three, Thailand has something for everyone.
For nature enthusiasts and adventure seekers, Thailand’s diverse landscapes provide a playground for exciting activities. From trekking through the lush jungles of Chiang Mai to exploring the underwater world while scuba diving in the clear waters of the Andaman Sea, there are countless opportunities to experience the thrill of outdoor adventures. Zip-lining through the treetops, bamboo rafting along tranquil rivers, and rock climbing towering limestone cliffs are just a few of the exhilarating activities available.
Thailand’s cultural heritage also offers a wealth of immersive experiences. Visitors can participate in traditional Thai cooking classes, learn the graceful movements of Thai dance, or try their hand at intricate Thai handicrafts such as silk weaving or wood carving. Temples and religious sites provide a glimpse into the spiritual heart of the country, allowing visitors to witness or participate in Buddhist ceremonies and practices.
Thailand is also renowned for its wellness and relaxation offerings. The country is home to numerous world-class spas and wellness retreats, where visitors can rejuvenate and pamper themselves with traditional Thai massages, herbal treatments, and meditation sessions. Additionally, many resorts and retreat centers offer yoga, tai chi, and meditation classes, providing an opportunity to unwind and find inner peace.
For beach lovers, Thailand’s idyllic islands and stunning coastlines provide the perfect backdrop for sun-soaked relaxation. Whether you prefer the lively beach parties of Phuket, the tranquil shores of Koh Samui, or the pristine beauty of the Phi Phi Islands, there are endless opportunities to soak up the sun, swim in crystal-clear waters, and indulge in water sports such as snorkeling, kayaking, and paddleboarding.
Thailand also boasts a vibrant nightlife scene that caters to all tastes. From bustling night markets and lively street food stalls to trendy rooftop bars and world-class nightclubs, the country offers a diverse range of after-dark entertainment. Visitors can dance the night away, savor delicious street food, or simply soak up the lively atmosphere and vibrant energy that emanates from Thailand’s bustling nightlife.
Furthermore, shopping enthusiasts will find a haven in Thailand, with an array of options ranging from bustling markets and street vendors to luxurious malls and boutique shops. From unique handicrafts and souvenirs to modern fashion and luxury brands, Thailand’s shopping scene offers something for every taste and budget.
No matter what activities or experiences you choose, Thailand ensures that you will be spoiled for choice. The variety and diversity of options mean that every traveler can create their own unique and unforgettable journey through this incredible country.
Vibrant Nightlife
Thailand’s nightlife scene is legendary, offering a vibrant and diverse range of entertainment options that cater to all tastes and preferences. From bustling night markets to lively street food stalls, trendy rooftop bars to world-class nightclubs, Thailand truly comes alive after dark.
One of the most bustling and iconic nightlife spots in Thailand is Bangkok. The capital city boasts a dynamic and electrifying atmosphere, with a myriad of options for entertainment. You can explore the lively night markets such as Patpong or Asiatique, where you can shop for souvenirs, enjoy live performances, or indulge in delicious street food. The city is also known for its rooftop bars, where you can sip cocktails while enjoying panoramic views of the Bangkok skyline.
In the beach destinations of Thailand, the nightlife is equally vibrant. Places like Phuket, Pattaya, and Koh Samui offer a combination of beachside bars, live music venues, and beach parties that attract both locals and tourists. Whether you want to dance the night away at a beach club, relax with a cocktail in hand while watching a fire dance performance, or simply enjoy a laid-back evening by the sea, the nightlife in these coastal towns is sure to impress.
For those seeking a more cultural and traditional night out, Thailand offers a variety of activities. You can catch a traditional Thai dance performance, known as Khon or Thai masked dance, which showcases centuries-old stories and artistry. Additionally, attending a Muay Thai (Thai boxing) match is a thrilling experience that allows you to witness the intensity and skill of this national sport.
If you enjoy live music, Thailand has a vibrant music scene with venues that host local and international bands and musicians. From jazz to rock, reggae to electronic, you can find a wide range of genres to suit your musical taste. In cities like Chiang Mai and Bangkok, there are also open mic nights and jam sessions where you can showcase your own musical talents or simply enjoy the performances of local artists.
Thailand’s nightlife also extends to its world-class dining scene. Many restaurants offer unique dining experiences in the form of dinner cruises along the Chao Phraya River in Bangkok or dining aboard a traditional teakwood boat in Ayutthaya. These experiences not only provide exquisite cuisine but also stunning views and a romantic ambiance.
Finally, it wouldn’t be a nightlife experience in Thailand without the delicious street food. Night markets come alive in the evening, offering a wide array of mouthwatering dishes. From the famous Pad Thai and satay skewers to savory Thai-style omelets and delectable desserts, you can indulge in a culinary adventure that tantalizes your taste buds.
Thailand’s vibrant nightlife scene guarantees that there is never a dull moment after the sun sets. With a variety of entertainment options, cultural experiences, live music, delicious street food, and lively atmospheres, Thailand offers a nightlife experience that will keep you entertained until the early hours of the morning.
Unique Shopping Opportunities
Thailand is a shopper’s paradise, offering a plethora of unique shopping opportunities that cater to all tastes and budgets. From bustling markets and street vendors to high-end malls and boutique shops, Thailand has something to satisfy every shopaholic.
One of the most iconic shopping experiences in Thailand is visiting the vibrant and bustling markets. Tonburi Market and the Chatuchak Weekend Market in Bangkok are popular destinations where you can find everything from clothing and accessories to handicrafts, home decor, and local street food. These markets offer a unique and immersive shopping experience, allowing you to mingle with locals, bargain for the best prices, and discover hidden treasures.
Thailand is also renowned for its skilled craftsmanship, and you can find a variety of unique handmade products in the country. From intricate teakwood carvings to hand-woven silk scarves, silver jewelry, and traditional Thai ceramics, Thailand’s traditional crafts are a testament to the country’s rich cultural heritage. You can explore artisan villages, such as Bo Sang Umbrella Village near Chiang Mai or Ban Bat in Bangkok, where you can witness the meticulous work of artisans and purchase one-of-a-kind souvenirs.
Modern malls and department stores are also prevalent in Thailand’s urban centers. Cities like Bangkok, Phuket, and Chiang Mai boast luxurious shopping complexes that feature both international designer brands and local Thai designers. These malls offer a blend of high-end fashion, electronics, cosmetics, and gourmet food options, providing a world-class shopping experience.
Thailand is also famous for its night markets, which come alive in the evening with a lively atmosphere and a diverse range of products. The neon-lit Rod Fai Market in Bangkok and the Walking Street Market in Chiang Mai are popular night market destinations. Here, you can explore a treasure trove of fashion, accessories, vintage items, antiques, and local street food while immersing yourself in the bustling nighttime ambiance.
Another unique shopping experience in Thailand is visiting the floating markets, particularly in the region of Bangkok. These markets, such as Damnoen Saduak and Amphawa, allow you to shop for fresh produce, local handicrafts, and delicious Thai snacks while traversing the canals on long-tail boats. The vibrant colors and vibrant energy of these markets make for an unforgettable shopping experience.
Thailand’s shopping scene also extends to specialized markets, catering to specific products or interests. The Pak Khlong Talat flower market in Bangkok is a haven for flower enthusiasts, with a wide variety of blooms and plants on display. The Amulet Market near Wat Ratchanatdaram offers a fascinating collection of traditional amulets, while the Talad Rot Fai Vintage Market is a treasure trove for vintage lovers, with an array of retro fashion, collectibles, and antique items.
Whether you are seeking traditional crafts, unique souvenirs, fashionable clothing, or an immersive market experience, Thailand’s shopping opportunities are sure to leave you spoilt for choice. With its diverse shopping scene and the chance to connect with local artisans and vendors, Thailand provides a truly unique and memorable shopping experience.
Thailand, with its rich cultural heritage, stunning natural beauty, delicious cuisine, affordable travel options, friendly locals, variety of activities, vibrant nightlife, and unique shopping opportunities, has firmly established itself as a top tourist attraction. The country offers a unique blend of tradition and modernity, allowing visitors to experience ancient temples and historical sites alongside bustling cities and pristine beaches.
Thailand’s cultural heritage is evident in its beautifully crafted temples, traditional performing arts, and skilled craftsmanship. From dazzling temples and UNESCO World Heritage Sites to immersive cultural experiences and vibrant festivals, Thailand’s rich history and traditions invite visitors to delve into the country’s past and appreciate its cultural tapestry.
The country’s natural beauty is awe-inspiring, with its picturesque islands, golden beaches, lush mountains, and national parks. Whether hiking through dense jungles, diving into the turquoise waters, or simply basking in the sun on pristine shores, Thailand’s diverse landscapes provide a playground for outdoor enthusiasts and nature lovers.
Thai cuisine is a major draw for food lovers, with its bold flavors and diverse range of dishes. From street food to fine dining, Thailand offers a culinary adventure that showcases its fresh ingredients and vibrant flavors. Trying authentic Thai dishes, exploring local markets, and joining cooking classes are experiences that leave a lasting impression on visitors.
The affordability of travel in Thailand makes it an attractive destination for all budgets. From budget-friendly accommodations and affordable transportation to delicious street food and reasonably priced attractions, Thailand offers excellent value for money, allowing travelers to make the most of their vacation without breaking the bank.
Thailand’s friendly locals are often praised for their warm smiles, helpfulness, and willingness to engage with visitors. The genuine hospitality and genuine interest in sharing their culture create a welcoming and inviting atmosphere that enhances the travel experience, making visitors feel at home in the “Land of Smiles.”
The wide variety of activities and experiences in Thailand cater to every interest. Whether seeking adventure, cultural immersion, relaxation, or a vibrant nightlife, Thailand offers endless possibilities. Visitors can embark on thrilling outdoor adventures, indulge in traditional rituals and cultural activities, rejuvenate at luxurious spas, unwind on stunning beaches, or explore the lively nightlife scene.
Last but not least, Thailand’s unique shopping opportunities add another layer of allure to the country. From bustling markets and street vendors to high-end malls and specialized markets, Thailand offers a wide array of products, traditional crafts, souvenirs, and unique shopping experiences that delight shopaholics and collectors.
In conclusion, Thailand’s allure as a tourist attraction lies in its captivating blend of cultural heritage, natural beauty, delicious cuisine, affordability, welcoming locals, varied activities, vibrant nightlife, and unmatched shopping experiences. This enchanting country offers an unforgettable journey for travelers looking to immerse themselves in a destination that is rich in history, beauty, and warm hospitality.
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Discover the World
26 Top Tourist Attractions in Thailand
By Spencer Leasca · Last updated on October 17, 2024
Affectionately known as the ‘Land of Smiles’, Thailand is arguably Southeast Asia’s premier travel destination. Steeped in tradition and history, you will find all the modern conveniences and technology you need. But also plenty of roads less traveled and bucket list experiences too.
With pristine beaches dominating its south and verdant mountain villages characterizing its north, the country is a gift that keeps giving.
Its capital city, Bangkok, and bustling Chiang Mai are vibrant centers with plenty of attractions. But to really experience Thailand, you need to venture into remote areas where you can scuba dive world-class reefs. Or enjoy some quality time with elephants.
Thailand is full of incredible natural beauty, mystery and once-in-a-lifetime adventures. If you are planning a holiday to this wonderful country and looking for some fun things to do, here are our recommendations for the top tourist attractions in Thailand.
26. Erawan Falls
Thailand has its fair share of exceptional waterfalls. But few can compare with the one at Erawan National Park. Just a short trip from Kanchanaburi , the Erawan Falls are the major attraction of the Erawan National Park in Western Thailand.
Sprawled across seven tiers, Erawan Falls is a mesmerizing site. The falls are named after the iconic white elephant that accompanies Indra, the Hindu god, on her travels. This is because the tiers loosely resemble the shape of an elephant’s head.
Each tier has its own name. If you want to get right to the top of them, it is worth noting they become increasingly harder to reach the more you ascend. At the fifth tier, you will need to navigate bosky vegetation and slippery ladders to proceed.
That said, most people tend to stick to the first three. These are defined by green pools which you can swim in, cascading waters and a small cave.
25. Ao Nang
Want to explore the remote beaches of Koh Poda, Railay and the island of Koh Phi Phi? Then you will have to head over to Ao Nang in southern Thailand .
Providing easy access to the various islands around Krabi , many travelers use its pier as a departure point. However, Ao Nang is worthy of being classed as a tourist destination in its own right. So it is worth spending some time there.
The bustling port is as good a place as any to start, and no shortage of longtail boats can take you out to the water. If you prefer to relax on its excellent beach, you can do that instead. There are also plenty of shops, bars, restaurants and street food vendors to check out.
24. Floating Markets near Bangkok
To get an idea of what shopping in Bangkok used to be like before all the canals were filled in, many people visiting the capital take a day trip to one of the floating markets outside the city.
Though today floating markets typically function as tourist attractions and community meeting places rather than vital aspects of local farming economies, they still remain vibrant places brimming with scrumptious food.
The most popular floating market for foreign tourists is Damnoen Saduak while most Thai favor the Amphawa Floating Market.
23. Hua Hin Beach
There are no beaches in Bangkok. So when locals want some time on the sand, they head to the powder-white paradise of Hua Hin.
This vibrant seaside destination resides about 124 miles from Thailand’s capital. Its beach is massive and runs down from Khao Takiab in the south up to Klai Kangwon Palace.
Offset beautifully by the Gulf of Thailand, its stunning turquoise waters are perfect for swimming and water sports. There are also plenty of excellent resorts, restaurants, shops and bars to visit away from the sand.
As the beach is one of Thailand’s premier tourist attractions, you can expect it to be busy. However, if you head there during the shoulder season, the chances are it will be much quieter.
22. Prasat Hin Phimai
While many visitors to Thailand head to Ayutthaya and Sukhothai, Prasat Hin Phimai often gets overlooked. But it is worth visiting it if you are in the Nai Mueang area.
The site was home to one of Thailand’s largest and most sacred Hindu Khmer temples. It was once connected to Angkor in Cambodia, which could be reached by the ancient Khmer roadway.
Dating back to the 11th or 12th century, much of its incredible, ornate architecture matches that of Angkor Wat. Its central prang features clear inscriptions dedicated to Buddha.
Overall, the site is in good condition compared to similar ancient temples and historical sites in Thailand. You can choose to tour it independently or hire a local guide.
21. Khao Yai National Park
One thing you will notice in Thailand is that the locals worship elephants.
Throughout the country, you will find paintings and statues of them everywhere, including at most temples and royal residences.
However, nothing beats being able to experience them in their natural home. Which is why visiting Khao Yai National Park is one of the best things to do in Thailand.
Situated about three hours northeast of Bangkok, you can see elephants frolicking near rivers. In addition, plenty of monkeys and birds of prey reside at the park as well.
Animals aside, the park is also noted for its waterfalls. They include Haew Narok, which plunges 150 metres and Haew Suwat, which was made famous by the film The Beach, starring Leonardo DiCaprio.
20. Mu Ko Ang Thong
Nestled within the Gulf of Thailand, The Ang Thong National Marine Park is a spectacular archipelago of 42 islands.
Ang Thong, which means “Bowl of Gold,”, is renowned for its gorgeous white beaches, dense jungle and soaring limestone mountains. Within it, several waterfalls, lakes and hidden coves yield idyllic places to spend an afternoon. These provide visitors with excellent opportunities to go hiking, sea kayaking, diving, swimming and snorkeling.
Many tourists visit the marine park on a day trip or via boat charter. Most typically from the nearby islands of Koh Phangan or Koh Samui .
However, for those visitors who want to stay overnight, camping, bungalow and food options are available at Mu Ko Ang Thong.
19. Sukhothai Historical Park
If you are into history, or for that matter, photography, you should pencil in a trip to Sukhothai Historical Park.
Located in the Mueang Sukhothai District, this park is a UNESCO World Heritage Site that features the remains of ancient Sukhothai. It includes royal palaces, walls, city gates, Buddhist temples, moats and even a water dyke.
The site served as the capital of the Sukhothai kingdom from around the 14th century. It is now one of the country’s most historically significant structures.
One of the main features of the site is its various wats. Arguably the most impressive is Wat Mahathat. A stunning temple that enshrines a massive Buddha, it dates back to the 13th century. Surrounding it are impressive stuccoed sculptures, stupas and depictions of Buddha.
18. Koh Nang Yuan
Ko Nang Yuan is a tiny island very close to Ko Tao. It is a popular day trip from Ko Tao, so it’s beautiful beaches can be crowded at times. It comprises a trio of islets joined together by idyllic sandy beaches.
Due to its clear waters snorkeling and scuba diving are popular things to do here. Coral reefs and several caves reside in abundance just offshore. But if you prefer to sunbathe, you can readily do so on its immaculate white sand.
The beaches are at their best at sunrise or sunset. To visit the island, you will have to pay a maintenance fee of 100 baht for tourists – which goes towards ensuring the area is kept pristine.
17. Bangkok Rooftop Bars
Bangkok boasts some of the classiest rooftop bars in the whole world. Offering incredible views and a fabulous selection of innovative cocktails, they rank among the city’s most popular evening attractions.
Unfortunately, they are not cheap experiences. But the chance to sip on fine champagne as the sun sets over Bangkok or a Grey Goose L’Aristocrate, while millions of city lights twinkle before you, should not be missed.
The Octave Rooftop Bar at the Marriott Hotel Sukhumvit, the Three Sixty at the Millennium Hilton Bangkok and CRU Rooftop Champagne Bar above Centara Grand at CentralWorld, are some excellent venues to frequent.
Wherever you decide to visit, they should open until at least 1 am. But expect there to be a dress code.
See also: Where to Stay in Bangkok
16. Wat Arun
Thailand has many temples for tourists to visit. But few can match the Wat Arun for its sheer wow factor.
Nestled on the Thonburi west bank of the Chao Phraya River in Bangkok , the impressive Buddhist temple dates back to the 19th century. It is named after Aruna, the Hindu god Aruna and is known as the Temple of Dawn.
Ironically, the best time to visit this religious site is at sunrise or sunset. The vibrant hues of the rising or ascending sun give the temple an ethereal quality. It also provides visitors with marvellous photography opportunities.
The temple features a striking 104-metre Khmer-style tower decorated with porcelain. It also incorporates four smaller towers, a giant Buddha statue and a bell tower.
15. Chiang Mai Night Bazaar
The famous Night Bazaar in Chiang Mai sprawls along several city blocks along footpaths, inside buildings and temple grounds. It has handicrafts, arts, clothing and and imported products of all descriptions, and a number of large, well-appointed modern shopping centers.
At first, the market was owned by Chinese merchants, but since it grew in size as more commercial buildings were built, it was no longer owned by a single group of people. Instead, there are many owners, and most of them are Thai.
Today, visiting the night bazaar is one of the most popular things to do in Chiang Mai in the evening.
See also: Where to Stay in Chiang Mai
14. Ko Lipe
Located within the Tarutao National Marine Park and just 35 km from the Malaysian border , Ko Lipe should be on every visitor’s travel list.
The country’s southernmost island, Ko Lipe, is affectionately known as the ‘Maldives of Thailand’ due to its pristine white-sand beaches . It is also an area rich in lush palm trees and turquoise water. Pattaya Beach and Sunrise Beach are two of its most popular tourist destinations. The latter is best to visit at daybreak.
Both provide excellent opportunities for kayaking, snorkelling, swimming and sunbathing throughout the day. They also have plenty of bars, restaurants, cafes and shops you can visit. Those wanting to venture further into a field can book a tour of the surrounding islands.
13. Chatuchak Weekend Market
If you love to ‘shop till you drop’, then you should make a point of visiting The Chatuchak Weekend Market.
Launched in 1942, Chatuchak is comfortably Thailand’s largest market. It features over 15,000 stalls and 11,500 vendors and is so big it is divided into 27 different sections.
Often referred to as JJ Market, it sprawls across the Kamphaeng Phet 2 Road in Chatuchak. On any given weekend, some 200,000 shoppers come here hoping to find a bargain.
While prices can be dearer than at other markets (depending on your bartering skills!), you can buy pretty much anything you want here.
Even if you don’t want to go shopping for merchandise, it is worth coming just for the diverse food options available.
12. Khao Sok National Park
For those who enjoy reconnecting with nature, Khao Sok National Park is a terrific place to visit.
Situated in southern Thailand, it comprises several different ecosystems. They include the world’s oldest evergreen rainforest. It also incorporates a spectacular limestone mountain range replete with tower-like karst formations.
Throughout the park, several miles of trails lead you through a bosky virgin jungle that houses mysterious caves. There is also a river and man-made lake that you can explore on bamboo rafts or via canoes.
The park accommodates a diverse range of wildlife species. With the likes of Malayan sun bears, wild elephants and tigers all residing there.
For those who enjoy glamping, it is also home to eco-luxury camps that provide guests with en-suite bathrooms.
11. Phanom Rung
Officially called Prasat Hin Phanom Rung, this 900-year-old UNESCO historical site is a Hindu Khmer Empire temple.
Sitting atop Phanom Rung Mountain, on the rim of an extinct volcano, it is notable for its Khmer ruins. The entire construction of which took place between the 10th and 13th centuries.
Originally made from limestone and laterite, the site sits atop Phanom Rung Mountain. It features incredibly ornate carvings and engravings and sits at an elevation of 402 meters.
One of its most noted elements is a lintel depicting a reclining Vishnu Anantasayin. It resides above the central sanctuary’s eastern entrance.
To visit this iconic landmark, you should go to Buri Ram. Once there, we recommend walking up the fantastic stone staircase that showcases magnificent views of the surrounding area.
10. Similan Islands
Thailand is a renowned spot for scuba diving and snorkeling. One of the best places in Thailand to do this is around The Similan Islands.
Situated 120 km from Phuket, this spectacular archipelago lies in the Andaman Sea. Topographically, it features coral white sand and huge boulders that line the shores of its islands. However, it is best known for stunning coral growths and marine life that resides beneath its sparkling azure waters.
Many people come here on a day trip from Phuket. However, to do the Similan islands justice, it is worth staying on them overnight. In doing this, you will not only have the beaches to yourself in the morning and evening. You will also get some incredible sunset and stargazing opportunities.
9. Full Moon Party at Haad Rin
If you love a good party, then head to the island of Ko Pha-ngan for The Full Moon Party. Since 1985, Haad Rin has been the venue for boisterous all-night beach parties. Typically it occurs on the day, or either side, of the full moon.
During this time, thousands of tourists and backpackers descend upon the beach to blow off steam and have fun. To spur them on, its entire row of beachside bars dish out gallons of cocktails and beers while blasting out banging tunes.
The party starts at dusk and continues until the wee hours of the morning. Aside from dancing and singing on the sand, the shops, tattoo artists, restaurants and bars that flank the beach stay open for the long haul.
8. Thai-Burma Death Railway
The two-hour train journey along the notorious Thailand–Burma Death Railway from Kanchanaburi, via the Bridge over the River Kwai, to Nam Tok is one of Thailand’s most scenic and most popular train rides. Though the views are lovely, it’s the history that makes the ride so special.
During WWII, the Japanese built the railroad to connect Yangon, the then-capital of Burma, with Bangkok, enlisting POWs and Asian laborers in a horrifying and deadly race to the finish. Today, only a portion of the original rail line is in operation.
7. Ayutthaya
Also known as Ayutthaya Historical Park , this popular tourist attraction contains the ruins of the second capital of Siam, which was founded around 1350. By 1700 Ayutthaya had become one of the largest cities in the world with a total of 1 million inhabitants.
In 1767 the city was destroyed by the Burmese army, resulting in the collapse of the kingdom. Fortunately, renovations that began in the late 1960s restored the once-vibrant city to much of its former glory.
This allows visitors to experience the eclectic array of architectural styles that can be found amid its grid-like patterns of moats, roads and canals.
6. Mu Ko Chang National Park
Located in the Trat Province of eastern Thailand, this exquisite national park is made up of more than 50 islands. Without a doubt, Ko Chang is the most notable of the bunch and is famous for its steep peaks, lush jungles and relaxed atmosphere.
White Sand Beach is where people from around the world congregate to have a great time. The islands also feature white sand beaches, premium snorkeling and diving sites and many waterfalls.
From fishing to dining to kayaking, there’s something for everyone here in Koh Chang. Though still far quieter than islands like Phuket or Ko Samui, it’s probably better to go now than later.
5. Visit the Northern Hill Tribes
The Hill Tribes of Thailand are a fascinating ethnic group whose roots date back hundreds of years. Residing in the hills of the northern part of the country, they are descendants of people who migrated from Laos, China and Myanmar.
Overall there are seven main groups of hill tribes in Thailand. Each has its own customs, culture and language that has changed little over the years. If you want to gain an insight into their way of life, there are a couple of ways you can do this ethically.
The first is to hire a hill tribe guide who will introduce you to locals on a day visit. The second is to spend a couple of days living like they do in a homestay.
Those looking for an exotic beach destination to visit during their holiday in Thailand should consider Railay Beach .
Often referred to as ‘Rai Leh’ by locals, this stunning stretch of sand sits on a peninsula that is only accessible by boat. Soaring limestone cliffs prevent you from getting there from the mainland. For this reason, many people mistakenly think it is an island between Ao Nang and Krabi.
Flanked by a verdant coastline of dense jungle, the area has a remote feel. It is a terrific spot to swim, snorkel, sunbathe and relax for an afternoon. However, if you are feeling adventurous, you can also go hiking, rock climbing, cave exploring, kayaking, or on a tour of the surrounding islands.
3. Grand Palace in Bangkok
Going to Bangkok without visiting The Grand Palace would be like visiting Paris and not checking out The Eiffel Tower. Viewed as the country’s spiritual heart, the construction of the magnificent complex of buildings began in 1782. For over 140 years, it served as the official residence of seven kings of Siam.
Situated in Phra Nakhon – Bangkok’s central district – this stunning complex of buildings includes the iconic Wat Phra Kaew. Otherwise known as the Temple of the Emerald Buddha, it is home to the sacred Emerald Buddha, which dates back to the 14th century.
If you want to visit here, be aware that there is a strict dress code. Men must wear long pants and shorts with sleeves. Similarly, women should not wear clothing that does not reveal bare shoulders, cleavage or above the knee.
2. Phang Nga Bay
Located just over 95 km (60 miles) from the island of Phuket , Phang Nga Bay is one of the top tourist attractions in Thailand and one of most scenic areas in the country.
It consists of beautiful caves, aquatic grottoes and limestone islands. The most famous island in the bay is a sea stack called Ko Ping Kan (more commonly known as James Bond Island) which was featured in the James Bond movie “The Man with the Golden Gun”.
A popular way of visiting Phang Nga Bay is by sea kayak as they are the only way to get inside the grottoes and sea caves.
1. Ko Phi Phi
Phi Phi is a beautiful archipelago located in the Krabi Province not too far from Phuket.
Ko Phi Phi Don is the only island in the group with permanent inhabitants while the smaller Ko Phi Phi Leh is famous as the filming location for the 2000 movie “The Beach”.
Travelers go here enjoy the beaches and to participate in a variety of water recreation activities, such as snorkeling, scuba diving and kayaking. As a result of the masses of tourists, Ko Phi Phi is becoming less and less attractive but for now it is still a very beautiful place to visit.
Map of Tourist Attractions in Thailand
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Reader interactions.
September 7, 2015 at 2:41 am
Beautiful listed..Very inspiring work…
April 26, 2014 at 12:28 am
Hey but where is Krabi???? Krabi is soo amazing! it should be on the list too
March 28, 2014 at 4:38 am
wow thailand is one of the best tourist place in the world.
December 4, 2013 at 8:22 pm
I really love Thailand I will come there coming soon
October 25, 2013 at 10:18 pm
i realy love thailand… hope to go there soon… i love phi phi island..
October 24, 2013 at 12:11 pm
looking for recommendations for some of the islands thst are a must see in thailand 🙂
August 9, 2013 at 4:24 am
Phi Phi totally ruined now by tourism: http://bbqboy.net/phi-phi-thailand/ A real shame because it was one of the most beautiful places in the world. Now it’s a mini-Phuket. Frank (bbqboy)
August 2, 2013 at 1:01 am
Wonderful.awesome Going to Thailand in this Eid…I wish this City will be wonderful 😀
June 27, 2013 at 4:24 pm
Cannot wait to get to Thailand. Even though I usually stay away from “touristy” things, it all looks amazing. I just bought my ticket to Thailand for November, CANNOT WAIT!
June 13, 2013 at 4:23 am
The photo you used for illustrating the NIght Bazar in Chiang Mai actually shows the Sunday Walking Street in a totally different location in the city.
June 5, 2013 at 4:23 am
Ohh love Ayutthaya & Phi Phi Island!
May 3, 2013 at 2:52 am
Wonderful collections. similan islands the great one.
May 1, 2013 at 11:39 pm
if you want to go somewhere truly spectacular but completely off the tourist map, go to Wat Pha Sorn Kaew in Khao Kor, Phetchabun, in north central Thailand, about 5 hours drive north of Bangkok. Khao Kor is called the Switzerland of Thailand because of the beautiful mountain scenery and cool, fresh air.
October 10, 2012 at 3:05 am
Great little review and good to see the glorious Similan Islands in the top 10
November 26, 2010 at 7:55 am
Good selection, though there happen to be a few national parks in Thailand that are worth to mention, as well. I have been to many national parks around the world. Khao Yai national park is definitely amongst the best national parks for watching wildlife. It is famed for its birds, though I’ve personally seen gibbons, Malayan Sun Bear!, wild elephants, flying dragons (yes, really), huge Burmese and Reticulated Pythons, Water Dragons, Great Hornbills, macaques, Barking Deer, Sambar Deer, Slow Loris, 6 species of civets, Siamese Fireback, Red Junglefowl and I can go on for a while. And there is still the chance to see Clouded Leopard and even tigers.
November 24, 2010 at 10:11 pm
Wow please keep sending people to these over-run places. Never tell them about the good places. Please everyone go up to Pai as well.
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8 of Thailand's most amazing places to visit
Jun 15, 2024 • 9 min read
From historic cities like Ayutthaya to white-sand beaches, here are the best places to visit in Thailand © Westend61 / Getty Images
When people think of Thailand , they often think of relaxing on a pristine beach with a refreshing cold drink in their hand.
Although Thailand is indeed blessed when it comes to diversions of the sandy persuasion, this country of more than 513 sq km (198 sq miles) also boasts virgin forestland, picturesque mountains, lively nightlife, raucous markets and of course, cities with their own unique histories and cultures. Thailand is a multifaceted destination, appealing to everyone from the hedonistic foodie to the ascetic seeking enlightenment (and everyone in between).
Fly-and-flop aficionados will of course head to a tropical island , as do most first-timers to the country , dazzled by the variety of destinations peppering Thailand’s waters. Likewise, culture vultures are most suited to big cities like Bangkok and Chiang Mai , while nature enthusiasts will be best served by combing through the emerald-green mountains of the kingdom’s north and northeast or the jungles along Myanmar’s border. With decent railway infrastructure, buses, ferries, cars for hire and many airports, it's easy to get around : you just need to choose the places to visit in Thailand that best match your interests.
Best city for food and nightlife
Many travelers to Thailand land in Bangkok only to immediately transfer to another destination, missing out on a city that remains strangely underrated. After all, Bangkok is the perfect launching pad for day trips to the surrounding region , with floating markets and beaches to the south and popular national parks to the north. It's a great place to stay for a couple of days, at least, before heading to another part of Thailand.
With over 10 million residents, Bangkok is a sprawling megacity. But all it really takes to navigate Bangkok is a little advance preparation. The city’s more than 320,000 restaurants serve a wide range of cuisines from Thai to Ethiopian to Latvian, and its more than 500,000 street food vendors ensure that food is available anywhere in Bangkok 24 hours a day. In Bangkok, or Krung Thep Mahanakorn (the “City of Angels”), the world is your oyster … or chicken satay skewer, or bowl of soup noodles.
Bangkok's bars and clubs offer a surprisingly wide range of styles and drinks. Of the establishments on the Asia’s 50 Best Bars list , four are in Bangkok. The city also has a penchant for speakeasy-type places, as well as Japanese-style bars (Japanese being one of Bangkok’s biggest expat communities). If a drink is what you’re after, you will not go thirsty – spring for Q&A Bar’s Pinkish, a twist on the Negroni with rhubarb and grapefruit gin, the potent Old Fashioned jazzed up with turmeric at Vesper , or go classic with a good, crisp martini at Bamboo Bar .
Planning tip: Bangkok’s bars and clubs are not permitted to be open all night – in fact, most close at the relatively early time of 1am.
2. Chiang Mai
Best City for Temples
Chiang Mai is a great base from which to explore the surrounding mountains, caves and waterfalls, all of which could take at least three days of your trip. The former capital of the Northern Lanna empire, the Chiang Mai area also boasts more than 300 temples. Some, like Doi Suthep , are famous for their stunning viewpoints; others, like Wat Suan Dok , serve as the burial grounds for the ashes of Chiang Mai’s former royal family. The charmingly weatherbeaten Wat Chedi Luang , founded in 1385, enjoys a convenient location smack dab in the middle of the Old Town, while Wat Phra Singh , home of the Lion Buddha, dazzles in the sunlight with its golden stupas.
But there is plenty to experience besides temples. Northern Thai cuisine is unlike any other in Thailand, inspired as it is by Chinese elements and nearly 200 years under Burmese rule. Northern Thais also dress and dance in a distinctive manner, as well as speak their own dialect, called kum mueang . Its many outdoor markets, such as Talat Warorot and Talat Jing Jai, sell food, clothing and knick-knacks that make perfect souvenirs.
Planning tip: From late February to early April, Chiang Mai is usually inundated with smoke from farmers burning land in the mountains to plant their crops. Opt for the Thai “winter” of November to January or the rainy season .
3. The far north
Best region for hiking
Known as the Golden Triangle, the apex of Thailand’s far north – where Thailand, Laos and Myanmar meet – has served as a destination for die-hard nature lovers for decades. Be it via motorcycle, mountain bike or simply walking, exploring this area yields not only striking natural beauty but also the chance to visit both Laos and Myanmar (if only, typically, for a short period of time). Once known as a major production spot for opium, the Golden Triangle is now where visitors come to cruise along the Mekong against a spectacular background, camp in moderate (for Thailand) weather, or visit an elephant camp (or all three!)
Sleepy Chiang Rai , the former capital of the Lanna dynasty, is only 9km (6 miles) south of the Golden Triangle, making it an ideal spot from which to trawl through the surrounding area. This city holds its own attractions as well, including the world-famous Wat Rong Khun , or White Temple, and is worth exploring for a day in itself.
Planning tip: It's a 1.5-hour trip from Chiang Rai to the Golden Triangle. Aside from renting a car, you can hire a taxi or take a bus.
Best island for a blend of cultures
It is the biggest island in Thailand, but Phuket hosts an entirely different culture from the rest of the country: a mix of Hokkien Chinese, Thai and Malaysian elements. Hokkien-style fried noodles, o-aew (a jelly made from plant seeds), o-tao (an oyster omelet topped with pork rinds) and moo hong (braised pork belly stew) are all dishes that originated in Phuket and are difficult to find even in the rest of Thailand. Little wonder, then, why Phuket is one of Thailand’s most-visited destinations.
Phuket’s architecture is also unique – evidence of its past when it was ruled by the Portuguese. Sino-Portuguese shophouses, with their distinctive colors, tiles and fusion of both Western and Eastern styles, line the streets of the Old Town and are reminiscent of the shophouses in Penang and Singapore. With its top-tier beaches and Old Town culture, Phuket is perfect for both first-timers and couples and can easily take up a week of your visit.
Planning tip: September to October is Phuket’s rainy season, so try to avoid the island during this time. There are plenty of other great destinations beyond Phuket to consider visiting too.
5. The Upper Gulf
Best region for floating markets
The region south of Bangkok is easily reached from the capital, taking up a mere hour or so of driving (depending on traffic). Here is where you will find Thailand’s most famous floating markets, including Damnoen Saduak (at its busiest in the early morning) and Amphawa (more popular with locals and with a more nightlife-y vibe).
The famous Maeklong Railway Market can also be found here, where vendors pull up part of their stalls to allow a train to (slowly) pass six times a day. In Bang Kachao , called "the green lung of Bangkok" for its proximity to the capital, you can hire a bicycle to roll through the wilderness on concrete passageways, passing over canals hiding monitor lizards and reaching the island’s own floating market, Talat Nam Bang Nam Phueng. You can even take a day trip from Bangkok to the beach for sea breezes and fresh seafood ( Pattaya is only 2 hours away by car or bus, after all).
Planning tip: Besides driving, you can take a taxi, bus and train to sites such as Damnoen Saduak and Ampawa, where you can also stay overnight along the water.
6. Khao Yai National Park
Best for wildlife
A 2.5-hour drive from Bangkok, Khao Yai has been a popular weekend retreat for nature-loving Bangkokians for decades. As a result, the area around the national park – Thailand’s third largest – is generously studded with houses, hotels, restaurants, shops and even amusement parks. Not surprisingly, it is an ideal place to bring the whole family.
The top attraction, of course, is the 2166 sq km (836 sq miles) that comprise Thailand’s most-visited national park. Blessed with a wealth of hiking trails for everyone from a beginner to an experienced trekker, cooling waterfalls and an impressive range of wildlife, including monkeys, leopards, bears and elephants, Khao Yai can provide hours of entertainment for people of any age. Park rangers can be hired to help spot animals by guiding visitors to the places where you're most likely to see them, or to direct them to the best viewpoints or waterfalls nearby.
Planning tip: You should hire a guide ahead of time if you are going wildlife spotting. A park ranger can be found through the park’s website .
7. Ko Samui
Best island for water sports
If you were to picture the ideal tropical island with soft beaches and turquoise water, chances are you would be picturing Ko Samui . Although not as popular as Phuket, Thailand’s second-largest island still lures more than 2 million visitors a year, making it one of the most-visited islands in the country.
Besides its many charming beaches, Samui also hosts Ang Thong National Park , an archipelago of islands perfect for snorkeling and sea kayaking, Na Muang waterfalls for casual swimming, snorkelers' favorite Silver Beach, and countless spots for scuba diving. On-land attractions are also abundant, including fishing villages, golf courses and a surprising number of wellness retreats.
Planning tip: Samui has a surprisingly long “dry” season from December to August when chances of rain are minimal.
8. Ayutthaya and Sukhothai
Best destinations for history buffs
The historic city of Ayutthaya served as Siam’s capital from the 14th to 18th centuries before it was ransacked by the Burmese. The remnants of that city have since been established as a UNESCO World Heritage Site, perfect fodder for scrambling and exploring. Bike rentals on the edge of the historical park turn Ayutthaya into an even easier place to navigate, making for a pleasant morning of culture/exercise under a canopy of green leaves.
Sukhothai , Siam’s first capital, was built on a smaller scale and also allows bike rentals, making it an ideal hands-on history lesson for families with smaller children. Also a World Heritage site, Sukhothai’s towers and Buddha statues are less visited than its younger sister down south, making it more pleasant for people who prefer to avoid large crowds.
Planning tip: Ayutthaya can be accessed by river boat, which takes up to an hour from Bangkok (less time than driving there). Get to Sukhothai by plane, train and bus or car.
This article was first published Sep 5, 2021 and updated Jun 15, 2024.
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Our top 10 favorite places to visit in thailand.
Ah, Thailand, the Land of Smiles. A place with a permanent Instagram filter. It’s no wonder it’s one of the most visited countries in the world. There’s so much to see in this beautiful country: beaches, mountains, temples, forests, wildlife, you name it – Thailand has it.
With so much so many tourists flooding in and Teaching English in Thailand being so popular, we thought we’d give you a list of places, based on our experience, you have to see while you’re there.
Khao Sok National Park
The Khao Sok National Park is located in Surat Thani province of southern Thailand. It covers a natural rain forest, lakes and rivers as well as limestone cliffs. It’s blessed with beautiful flora and an array of wild animals. In a country so packed with tourists and beach resorts, Khao Sok sheds a completely different aura to the Thailand that most tourists know.
A paradise in the middle of the forest.
Naturally the park itself is filled with activities, hiking trails and viewpoints. There’s so much to do in this park, one can go bird watching, try spotting some wildlife, paddle on the lake, see some waterfalls and there’s an array of bungalows for one to stay in.
Chiang Mai is usually used as base for travelers looking to explore the stunning hills of the surrounding areas, the beautiful cultural artifacts and monuments. It’s such a stunning part of the country which offers so much culture and life. This is a region of Thailand that still has so many remains from its history of being the religious and cultural center.
A historical golden monument.
What is there to say about Bangkok that hasn’t been said already ? It’s the economic, cultural and financial hub of Thailand. Even with it’s bustling city vibe, there’s still so much soul and authenticity in this interesting metropolis. Bangkok has a really special feeling to it, no matter who you are, what you like, it has something for you.
A retro bar in Khaosan road.
You’ll never run out of activities in this city, beautiful palaces and temples, breathtaking canals, gorgeous rooftop bars, incredible food markets, it’s all here.
Stunning colours at the night market.
Built in 2008 to honor his majesty.
This is a small delightful city in the Chiang Rai Province, which is in the northern part of Thailand. It’s usually used by backpackers as a base to explore the more remote areas of the province and to travel neighboring countries.
The city is near the borders of Laos and Myanmar, which makes it a city rich in diversity. The Wat Rong Khun (pictured below) is a must see temple, with its modern looking white design.
Arguably one of the most easily recognized temples in Thailand.
Just 50 miles north of Bangkok, Ayutthaya is is very historical city in Thailand, it was an unrivaled international trading post for more than 3 centuries until it was attacked by the Burmese people. The ancient city has old ruins that form part of what is a UNESCO World Heritage Site.
This is obviously a huge draw for tourism, but one can still get a sense of being isolated while exploring this once great region.
A place of spiritual healing.
Kanchanaburi
Kanchanaburi is in the beautiful province of the same name. It’s a very laid back part of the country, with waterfalls, swimming spots and national parks in abundance. Tourists often visit this city to get away from the hustle and bustle of the bigger cities in the country.
Due to its landscape and aura, you’re more likely to find riverside backpackers than you will five-star resorts. There are many museums in the town, but the most visited place is “the bridge over the river Kwai” (pictured below) which was made famous by the Hollywood movie of the same name, which was filmed there.
The bridge over the river Kwai.
Thai Islands
White sandy beaches, crystal clear waters, cocktails flowing all day and candle lit restaurants. That is just some of the things to expect on the Thai islands.
Thai Islands are probably the biggest draw to this magnificent country. Thailand has so many Islands, each with such different settings and vibes. Whether you looking to party till the early hours of the morning , be on a quite romantic getaway, taste some of the most delicious Thai food or just go diving and snorkeling, there’s an island for every mood.
It’s hard to imagine a more dreamy place.
Doi Inthanon National Park
This is a stunning part of the country, less then 40 miles from Chiang Mai, the park includes some fascinating waterfalls and obviously the Doi Inthanon mountain, which is the highest peak in the country (8,415 ft). The park also ranks in second for bird species in Thailand.
The park was built in 1972 in order to preserve the area while also making it accessible for tourists. The Mae Klang Falls and Wachiratan Falls are 2 of the most visited falls in the park.
Reaches a peak of 12, 000 people climbing to the top on New years Day.
There’s something very distinct and special about Hat Yai, there aren’t many towns in the world that can blend modern buildings and local markets with such ease and authenticity. The city itself is very synonymous with shopping, with so many malls, markets and department stores, both foreigners and locals flock here to do their shopping.
The other attractions include the Khlong Hae floating market, where vendors sell their delicious Thai food off of their boats.
A colorful market with divine food.
Phraya Nakhon Cave
This is one of the most mystical yet beautiful places in all of Thailand, but it takes a little dedication to get there, hence why not many people have seen it. There’s a few steps to get through before you reach the cave.
First is to drive to the small beach village of Bang Pu, the hike into the cave starts at Leam Sala Beach, theres two options to get to this beach, either taking a 30 min hike over a hill or taking a boat around the cape. Once you are there, you climb 430m of uneven steps that take you right into the cave. When you reach the cave, you will be blessed with one of the most breathtaking scenes you’ll ever see.
If you’re doing our TESOL course and orientation in Thailand , this is only a short drive away and you’ll find many of your course-mates will make the trip out here on one of the weekend breaks. It’s well worth it, take it from us!
Nothing like it in the world.
Make ‘the land of Smiles’ your new home
Fully immerse yourself with the Thai culture by teaching English in Thailand . This is easily one of the most beautiful countries on the planet and with our program you get to live and travel here. Not only that, you also get paid considerably well. Checkout our video below to see what teaching English in Thailand is like with TravelBud:
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About Ntobeko Ntombela
Ntobeko is TravelBud's marketing intern and is currently studying towards a Bachelor of Commerce (BCom) in Digital Marketing. Read more about him and other TravelBud authors .
He handles TravelBud's social media, blog writing and general content creation. Check out the inspiring stories he's created on the TravelBud Instagram page, featuring TravelBud alumni and their incredible experiences teaching and volunteering abroad.
He's done a fair bit of travel in his life, having explored Thailand, the UK, Italy, France and Germany.
His favorite place so far? That would be Rome, Italy but coming in a close second, thanks to a few memorable nights out, would be Phuket, Thailand.
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Home » Travel Guides » Thailand » 25 Best Things to Do in Thailand
25 Best Things to Do in Thailand
Thailand is the number one tourist location in South East Asia, and it is easy to see why. Best known for its breath-taking beaches , its stunning temples and the modern urban sprawl that is Bangkok , it is a country where getting bored is just not an option.
From the moment you step of the plane to the time you leave you will be surrounded by some of the friendliest, down to earth and genuine people that you could want to meet. It’s easy to see why Thailand is often called the ‘Land of Smiles’.
The problem for any visitor to Thailand is narrowing down your list of things to do, there are countless attractions and hot spots I could put on this list but I narrowed it down to the top 25 things to do in Thailand :
1. Visit the Grand Palace
Set in the heart of Bangkok this is probably the most famous attraction there is. For 150 years the palace was home to the king, his court, and the entire government of Thailand as well as the Royal Mint. With an area of 218,400 sq. meters there is so much to see and do, you will not be disappointed. In 1782 huge walls were built around the palace and offices to make it the attraction it is today, please note that a strict dress code is in place at the palace so you will need to dress in appropriate clothing or entry will be refused.
3. Have a Thai Massage
Thai massages are famous the world over, the style of massage is unique as it stretches your body as well as working on your bodies pressure points. The whole experience will leave you feeling invigorated and balanced. Every small town and city is guaranteed to have many massage parlors and the prices are very cheap compared to what you would pay back home.
4. Visit The Damnoen Saduak Floating Market
There are several floating markets in Thailand but this one is the biggest and most famous, it is huge! There are boats everywhere going up and down the canals selling all sorts of foods and fruits. A visit to this market will give you a real insight into how things were many years ago. For those who love to take photos the narrow canals and small wooden stilt houses are sure to give you countless opportunities. The market is situated about 100km outside of Bangkok but it is well worth the traveling time.
5. Spend an Evening in Nana Plaza (Soi 4)
No trip to Bangkok could be complete without taking a trip to Nana, the main road that runs through Bangkok is called Sukhumvit road and when you get to Soi 4 you have arrived at a place you do not want to miss. Nana Plaza is rumored to be the largest sex complex in the world, full of gogo bars and seductive girls you are guaranteed to have an interesting night.
Take a seat at any of various bars in the Plaza and just sit back and watch the girls apply their trade to many visiting tourists.
6. Climb the Sathorn Unique Tower
Situated in the heart of Bangkok is a humongous abandoned skyscraper known as the ‘Sathorn Unique’ it was being built during the late nineties but due to the global financial crisis the building was never completed. This is not an official tourist attraction but a small payment to the security guards at the bottom will ensure you are allowed access. Not one for the faint hearted the 49 stories provide a difficult climb but one that offers some of the most breath taking views of Bangkok from the top. Thai people believe the tower to be haunted and as you climb you way up you might just see why.
7. Take a trip to Koh Phi Phi
Shooting to fame after the Leonardo DiCaprio classic ‘The Beach’ as well as appearing in James Bond. Koh Phi Phi is a stunning island situated in the province of Krabi , this island is a must visit on any trip to Thailand. After visiting this staggeringly beautiful island no beach will ever feel as beautiful. The island has no roads so you will have to do a fair amount of walking but with everything happening between the two main beaches you will never be far from the hive of activity.
8. Visit a Ping Pong Show
If you have already been to Nana Plaza and watched the ladies at work there then the next part of your trip is surely to a ping pong show, famed throughout the world for the unique experience it brings, you must not give it a miss. Various ladies will entertain you on stage by putting objects inside them before using their pelvic muscles to shoot the objects into cups. Although ping pong balls are the most iconic objects the ladies have also been known to use, candles, darts, chopsticks and even razor blades.
9. Drive Like a Local
Traveling by scooter is hugely popular, a vast majority of the locals do it and nearly all of the tourists. It is an experience that you will not want to miss out on. At times it can appear as though there are no laws on the road and it is every man (or woman) for themselves. It can be an awful lot of fun weaving in and out of the traffic whilst you explore places you would never venture on foot. Just remember to keep your wits about you at all times and to expect the unexpected.
- 10. Eat Street Food
Thailand is home to many different kinds of street food and every street in every city will have various different stalls selling their wares. From Pad Thai to Som Tam (papaya salad) to grilled meats it is all available at any time of the day. Thai’s rarely cook at home as the cost of eating out is so low compared to cooking at home, when looking for a food stall to eat at a good choice is to follow the locals to see where they are eating.
11. Have a Water Fight During Songkran
Songkran is the traditional Thai New Year, it is celebrated each year in April across the entire country and runs from the 13th to the 15th, water is traditionally sprinkled throughout the festival as it is believed it will wash away your bad luck and sins. These days things have changed a little and huge water fights tend to break out bringing entire cities to a standstill, with many businesses closing for the entire duration. Where ever you are in the country during this time of the year prepare for a soaking as there is no escaping the party.
- 12. Visit Khao Yai National Park
Khao Yai National Park was the first national park to be established in Thailand and is the third largest in the country. Covering an area of 2,168 square kilometers it is a huge site to visit. The park comprises of rain forests as well as grasslands which all adds up to the large number of animals you can see. There are an estimated 300 species of birds in the park as well as bears, elephants, deer’s, gibbons and macaques. There are a couple of waterfalls in the park which are well worth a visit as well and are easily accessible by car.
- 13. Take a Trip to Wat Arun
Thailand is home to over 31,000 Buddhist temples , this particular temple Wat Arun is named after Aruna, the God of Dawn. The temple sits on the banks of the Chao Phraya River and is one of the most stunning sites you can see. The tower is 79 meters tall and has been covered in colorful porcelain and ceramic tiles making for a mesmerizing sight. When you come to the entrance of the temple you will see a pair of mythical giants that are said to guard the temple.
- 14. Visit Chiang Mai Night Bazaar
During the day the Chang Klan Road is just an ordinary road in Chiang Mai , full of tourists, shops, guest houses and Tuk Tuk drivers, but at night a transformation takes place. From dusk until midnight hundreds of stall holders line the 1km stretch of road and turn the area into a shopper’s paradise. Everything is for sale including various different designer products (mainly fake,) you are expected to barter with the street sellers for whatever you choose to buy which all adds to the fun of the Bazaar. It does not matter what the weather is like or what day of the year you choose the market will always be open.
- 15. Go to a Full Moon Party
Legend has it that a group of tourists realized one day that the most beautiful view of the full moon was from the beach of Koh Phangan so they decided to hold a party. From that day on it became an institution. Today up to 30,000 revelers travel to the beaches of Koh Phangan to celebrate every full moon with a party. The parties are a riot of color, music and nonstop drinking that seems to last forever. When you need to take a break from the dancing you can take a rest in one of the surrounding bars or go for a swim in the warm Gulf of Thailand.
- 16. Visit Phang Nga Bay
Whilst visiting Phuket you must visit Phang Nga Bay, the bay houses in the region of 40 small islands that come straight out of the calm sea. There are so many caves, mangroves and lagoons to visit whilst you are here that you will never have enough time to see everything. The sea in this area is very quiet and the bay by its natural design is protected from many of the elements during the monsoon season meaning there is never a bad time to go. The best way to see as much as you can is to go with a local Thai tourist guide who will be able to point out the things you do not want to miss.
- 17. Go to Doi Suthep
Situated 12km outside of Chiang Mai , Doi Suthep is a mountain that stands at over 5400 feet. The reason most people travel to Doi Suthep is to see two things, firstly the view over all of Chiang Mai which is staggering and worth the journey on its own, but also to visit Wat Phra That Doi Suthep which is a temple dating back to the 13th century. At the temple there is a large white elephant shrine which has a whole story about it which you can learn about whilst at the temple. There are many steps to climb on the mountain as well as the opportunity to take a tram, expect to spend a whole day on the mountain checking out the various things to see.
- 18. Visit Railay Beach
Railay beach is situated in the south of Thailand in Krabi , it is not accessible by traveling through the mainland as the huge limestone cliffs cut it off from society. The only way to get there is to get a boat. The stunning beaches will relax you like no other, there is not a single car here as there are no roads to drive on so it will just be you, your guests, beautiful white sand and the other relaxed tourists. If you are into rock climbing this is the place to be with some of the best instructors in Thailand plying their trade here. Your evenings can be spent in the quiet beach bars enjoying a few romantic drinks whilst watching the sunset. If you are looking for a party this is not the place to come.
- 19. Go Diving off The Coast of Koh Lanta
Situated in the Andaman Sea, Koh Lanta is a beautiful island only 20km’s in length. There are 17 dive shops on the island and some of the most beautiful diving in the world is to be had in the sea surrounding the island. Famous dive sites are Hin Daeng and Hin Muang, these are considered to be the best in the area
20. Take Part in The Loi Krathong Festival
Celebrated across the country the Loi Krathong festival is an annual event that happens on the night of the twelfth lunar month. A Krathong is like a small floating basket in the shape of a lotus with a candle in it. The festival celebrates the Goddess of water for all the water that she has supplied over the last year. Thousands of krathongs are lit and left to float away on the rivers and canals, a truly breath taking sight. The festival is full of color and in some cities you will see whole areas turned in processions with dancing and much color.
21. Visit Pai
Situated just down from the border with Myanmar is the small town of Pai, historically it was a small town inhabited by the Shan people, now it makes its money from the tourism trade. There are plenty of cheap places to stay and you are guaranteed a relaxing time when you visit. A romantic town that was made famous by appearing in a couple of famous Thai movies (The Letter and Ruk Jung.) Every year more tourists visit that the year before so there has never been a better time to visit than now.
22. Take a Trip To The City of Ayutthaya
A UNESCO World Heritage Site, Ayutthaya needs to be on your Thailand to-do list . Originally the capital of Thailand the city was founded in 1350 when King U Thong relocated to the city to escape an outbreak of smallpox. However in 1767 the Burmese army marched on the city and destroyed nearly every part of it. The kingdom collapsed and was never the same again. The ruins of the city are preserved in the historical park and are certainly worth a visit when in the country.
- 23. Take the Thai-Burma Railway
Also known as the Death Railway due to the 300,000 people that died during its construction. The Thai-Burma railway was built between 1942 and 1943 to transport Japanese troops to Burma, the troops were then supposed to attack the British in India. Built by prisoners and Asian laborers the line stretches for 415km with perhaps the most famous part of the line being where the track goes over the bridge on the river Kwwae (kwai)
- 24. Drink From a Coconut
All over Thailand you will come across coconut sellers, standing by the side of the road with their simple stall, chopping board and cleaver. For just a few baht you can order one and watch as they cut deep into the flesh at the top of the coconut and cut out a piece in the shape of a square. A straw is added the square (now the lid) is replaced and you are ready to drink the cool milk inside. Absolutely delicious on a boiling hot day, fewer things will quench your thirst as much as this. When you have finished drinking the milk if you have a spoon you can scrape out the insides to enjoy the white flesh part that remains.
- 25. Visit Erawan Falls
Situated within the Erawan National Park the Erawan Falls are a group of seven waterfalls (the drop from the top waterfall to the bottom one is over 1500m) each having its own distinctive character. The water plunges over lime stone cliffs and into beautiful plunge pools, this has led to the landscape being sculpted by the water and it is truly beautiful. You can spend a whole day in the park trekking from one waterfall to the next, stopping to take a swim in the pools where the water gathers to cool yourself down.
25 Best Things to Do in Thailand:
- Visit the Grand Palace
- Have a Thai Massage
- Visit The Damnoen Saduak Floating Market
- Spend an Evening in Nana Plaza (Soi 4)
- Climb the Sathorn Unique Tower
- Take a trip to Koh Phi Phi
- Visit a Ping Pong Show
- Drive Like a Local
- Have a Water Fight During Songkran
- Take Part in The Loi Krathong Festival
- Take a Trip To The City of Ayutthaya
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1. bangkok – grand palace.
trungydang , CC BY 3.0 , via Wikimedia Commons
2. Wat Phra Kaew (Temple of the Emerald Buddha)
3. wat arun.
KOSIN SUKHUM , CC BY-SA 4.0 , via Wikimedia Commons
4. Chatuchak Weekend Market
5. ayutthaya historical park.
© Vyacheslav Argenberg / http://www.vascoplanet.com/ , CC BY 4.0 , via Wikimedia Commons
6. Chiang Mai – Old City
7. doi suthep.
Sgroey , CC BY-SA 4.0 , via Wikimedia Commons
9. Sukhothai Historical Park
Gary Todd , PDM-owner, via Wikimedia Commons
10. Erawan National Park
11. railay beach.
12. Phi Phi Islands
13. phang nga bay.
14. Similan Islands
15. hua hin.
Ahoerstemeier , CC BY-SA 3.0 , via Wikimedia Commons
16. Floating Markets
17. jim thompson house.
Photograph by D Ramey Logan , CC BY-SA 3.0 , via Wikimedia Commons
18. Wat Pho
19. chao phraya river cruise.
pxhere , CC0, via Wikimedia Commons
20. Lopburi
21. kanchanaburi.
22. Phuket Old Town
23. tiger cave temple (wat tham sua).
kallerna , CC BY-SA 3.0 , via Wikimedia Commons
24. Siam Niramit Show
25. ko samui.
26. Bangkok Art and Culture Center
27. pattaya.
Sergey S. Dukachev , CC BY-SA 3.0 , via Wikimedia Commons
28. Wat Rong Khun (White Temple)
29. phu chi fa.
Jomis 9 , CC BY-SA 4.0 , via Wikimedia Commons
30. Wat Saket (Golden Mount)
31. wat benchamabophit (marble temple).
Chusak Vijakkhana – Chusak50 , CC BY-SA 3.0 , via Wikimedia Commons
32. Suan Pakkad Palace
33. maeklong railway market.
© ProtoplasmaKid / Wikimedia Commons
34. Ayara Hilltops Boutique Resort & Spa
Jonathan Macleay , CC BY-SA 4.0 , via Wikimedia Commons
36. Chinatown (Yaowarat)
37. ancient city (muang boran).
fnn.ru , CC BY 3.0 , via Wikimedia Commons
38. Wat Traimit (Golden Buddha)
39. khao sok national park.
Marcin Kaliński marcinkalinski , CC0, via Wikimedia Commons
40. Ko Lanta
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Authenticity Issue: The Tourism in Thailand Essay
Introduction, the presentation of a case study: thailand, reference list.
Notably, traveling has become one of the most popular leisure activities of the twenty-first century, thanks to the deregulation of air travel and the introduction of low-cost airlines. It is increasingly seen as a vital learning experience and a treatment for stress, sadness, and burnout. People spend weeks or months immersed in various cultures in order to get genuinely authentic experiences. Nevertheless, whether authenticity is operationally attainable is debatable.
Firstly, individuals frequently travel to distant places in search of spiritual development. Westerners travel to undeveloped countries with the specific expectations that experiencing economic suffering would increase their appreciation for their privileged situations. This orientalist lens objectifies indigenous cultures by seeing them as the exotic other, understood as the antithesis of the West rather than on their terms (Mackie, 2000). Second, the pursuit of authenticity has culminated in the ‘Disneyfication’ of local cultures, rendering the idea of a genuine tourism experience paradoxical. In order to attract more customers, a location becomes a fabricated and exaggerated representation of itself.
Authenticity has been a critical term in analyzing and evaluating the travel experience. Nonetheless, given the varied interpretations of the concept, its precise definition is not discernible. Lunchaprasith and Macleod (2018) acknowledge that early definitions of authenticity are associated with tourism’s inability to depict actual customs and traditions or with a getaway from inauthentic working lives.
Rather than striving to give accurate descriptions of practices and rituals, tourism is about presenting culture to fit visitor demands and expectations (Lunchaprasith and Macleod, 2018). Hence, recent research has shifted toward viewing authenticity as a representation of stakeholders’ worldviews. The contrast between authentic and inauthentic experiences should be considered visitors’ perceptions rather than tourism’s capacity to convey objective truth. Thus, the paper investigates the issue of authenticity of tourism in Thailand to demonstrate the answer to whether a tourist experience can be truly authentic.
Tourism is an essential aspect of the Thai economy; hence, Thailand was selected as a case study. Hipsher (2021) states that international tourists provide eighty percent of travel and tourism’s contribution to the Thai economy, with domestic tourism accounting for the remaining twenty percent. Thailand is a popular tourist destination owing to its beaches and other natural attractions, inexpensive pricing, and spicy food. Furthermore, the impression of Thai friendliness attracts many international tourists.
These frequently adopted concepts found in Theravada Buddhist teachings to overcome the strains of tourism’s sociocultural repercussions and, therefore, Thais typically thought tourism offered more advantages than issues (Hipsher, 2021). According to World Data (n.d.), Thailand received forty million tourists in 2019, placing it fifth as the most popular tourist location globally in absolute numbers. The country has five cities among the leading hundred most famous tourist destinations (World Data, n.d.). Moreover, Bangkok ranked second in 2019 with more than twenty-five million visitors.
For many years, Asian countries have utilized food to distinguish and advertise themselves as destinations by asking tourists to eat and experience local culture. Berno et al. (2021) emphasize that Thailand is one country that has been exceptionally effective in promoting its native food. Food, gastronomy, and culinary traditions are among the most fundamental aspects of culture. Cuisine is a powerful transmitter of traditions, customs, history, social bonding, and celebration; it is more than the sum of its components (Berno et al., 2021). Thus, culture and gastronomy are inseparable; culture may be reflected in the cuisine, and cuisine can represent individual and group cultural identity.
This link between food and culture underpins many tourists’ aspirations to discover local foods when traveling as an effective method of learning, enjoying, and comprehending the country’s culture. Food is one of the most significant resources in each tourist location, as it contributes to a sense of authenticity and belonging (Berno et al., 2021). Although dining in Thailand is linked with rice, it is much more than that. Rice is integrally linked to the Thai people’s life cycle in terms of geography, consumption, religious belief, and ceremonial practice (Berno et al., 2021). Thus, rice is a holy meal for Thais, inextricably related to human existence.
Although rice is an integral part of Thai food and culture, many tourists dismiss it as nothing more than a starchy side dish. Berno et al. (2021) state that rice’s cultural and culinary value is not recognized or acknowledged. Despite the significance of rice in Thai culture and its role in Thai cuisine, stories about the interconnectedness of Thai life and rice have been underutilized and underexplored in tourism (Berno et al., 2021). Thailand’s tourism growth has been chiefly focused on community-based tourism and agro-tourism. Rural scenery and farms serve as backgrounds for more immersive components such as coconut culinary routes, Thai silk communities, and regional ateliers (Designated Areas for Sustainable Tourism Administration, 2017).
Nonetheless, the Thai government has recently launched the Thailand 4.0 economic structure. This innovative approach to development emphasizes respect for Thai native customs and authenticity, including Thai farmer traditions, healthy countryside lifestyles, and the development of sustainable farming (Prayakavichiet, 2017). Berno et al. (2019) argue that old patterns are difficult to overcome despite the rhetoric about providing possibilities for a more profound sense of Thainess through food. Consequently, tourists may fully experience Thai culture by eating rice, the very core of Thainess and what makes Thais Thai.
Geographic viewpoints have also been used to investigate the intricacies of authentic tourism encounters. Rickly (2018) suggests that slum tourism, a sort of pro-poor tourist activity, is renowned for promising real experiences. Tourists are not only promoted slums as proper areas where they could witness actual poverty but also feel philanthropic towards the local population through the tour price charged (Rickly, 2018). In Thailand, for instance, trekking visitors seek an authentic experience, not just viewing another culture but also experiencing closeness with someone completely different from them (Rickly, 2018). Therefore, authentic experiences have been discovered to be multi-layered through a geographic lens, such that physical closeness and perceiving and enacting place are flexible and adaptable.
A significant example of staged authenticity is the interaction between resorts and eco-tours in Phuket, Thailand. Rickly (2018) investigates the spatial exclusivity of mass tourism and ecotourism. In this area, ecotourism enterprises may increase their clients by using the market of visitors currently on the island while also pushing towards stricter limits limiting tourism expansion (Rickly, 2018). In other words, companies can use fake authenticity to attract tourists who are primarily interested in mass tourism resorts to participate in eco-tours that help conservation programs.
Pookhao Sonjai et al. (2018) claim that the problem of power imbalance in Thailand tourism impacts how the community commodifies its sociocultural distinctiveness of people and location, turning them into products for the enjoyment of tourists. The community-based approach’s goal is to transfer power to the local community to manage, preserve, and revitalize the culture or determine what to display and sell to tourists (Pookhao Sonjai et al., 2018). Nonetheless, external power continues to affect local sociocultural commodification through stakeholder collaboration.
Additionally, the Thai community has also become connected to the identity offered to foreigners by the media in terms of self-reliance and solid local collaboration. Pookhao Sonjai et al. (2018) argue that the villagers have eventually linked with the identity provided by the tourists. As a result, in the open settings, the villagers act as expected by visitors, yet they behave differently within the limits of their restricted space.
Thus, a tourist experience in Thailand cannot be truly authentic. Postmodernism, according to Larsen (2014), blurs the boundary between “representations” and “reality” (p. 306). People are said to live in a highly saturated image world in which representations are ubiquitous and sometimes more fascinating than actuality. Tourists are more interested in representations than reality in the contemporary ‘hyper-mediated’ era. Indeed, travelers frequently visit sites that the media have elevated.
Authenticity has long been used to describe and evaluate the travel experience. Tourism nowadays is about exhibiting culture to meet tourist requirements and desires, rather than providing accurate representations of history and traditions. Tourism fails to recognize that culture is continually evolving because the people who form it are constantly changing. Consequently, the global travel business cannot be authentic because it objectifies and commercializes culture, making it appear manufactured; most travelers visit tourist attractions, which in most cases do not represent the authenticity of culture and are customized for foreigners. People live in a “hyper-mediated” world where omnipresent representations are often more exciting than reality. Therefore, authenticity may be viewed as a representation of stakeholders’ ideas and viewpoints.
Thailand was chosen as a case study to evaluate the prospect of providing tourists with a genuine experience. Based on findings, the Thai community became associated with the identity, which is subject to various stakeholders’ demands, and finally falls into the commercialization of fake, or in other words, staged authenticity. Through stakeholder engagement, external power continues to influence local sociocultural commodification. Rather than attempting to provide authentic experiences of customs and rituals, tourism is about showcasing culture to meet the visitors’ expectations, desires, and requirements, and Thailand is a prime example.
Berno, T., Dentice, G. and Wisansing, J. J. (2019) ‘Kin kao laew reu young (‘have you eaten rice yet’)?: A new perspective on food and tourism in Thailand’ , In Park, E., Kim, S., and Yeoman, I. (eds.) Food Tourism in Asia. Perspectives on Asian Tourism . Singapore: Springer, pp. 17-30.
Designated Areas for Sustainable Tourism Administration. (2017) Community benefitting through tourism report . Bangkok: Perfect Link Consulting Group.
Hipsher, S.A. (2021) ‘Tourism in Thailand: Exploitation or opportunity?’, International Journal of Asian Business and Information Management (IJABIM), 12 (3), pp. 26-42.
Larsen, J. (2014) ‘The tourist gaze 1.0, 2.0, and 3.0’. in Lew, A. A., Hall, C. M., and Williams, A. M. (eds.) The Wiley Blackwell companion to tourism . John Wiley & Sons, Ltd, pp. 304-313.
Lunchaprasith, T. and Macleod, D. (2018) ‘Food tourism and the use of authenticity in Thailand’ , Tourism Culture & Communication, 18 (2), pp. 101-116.
Mackie, V. (2000) ‘The Metropolitan gaze: Travellers, bodies and spaces’, Intersections: Gender, History and Culture in the Asian Context, 4 .
Pookhao Sonjai, N., Bushell, R., Hawkins, M., and Staiff, R. (2018) ‘Community-based ecotourism: beyond authenticity and the commodification of local people’ , Journal of Ecotourism, 17 (3), 252-267.
Prayakavichiet, P. (2017) Rice road .
Rickly, J. M. (2018) ‘Tourism geographies and the place of authenticity’ , Tourism Geographies, 20 (4), pp. 733-736.
World Data. (n.d.). Tourism in Thailand .
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Essay on Thailand
Students are often asked to write an essay on Thailand in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.
Let’s take a look…
100 Words Essay on Thailand
Thailand’s rich history.
Thailand has a long and rich history, dating back thousands of years. The country has been home to many different kingdoms and empires, each of which has left its mark on the country’s culture and traditions.
Friendly People
Thai people are known for their friendly and welcoming nature. They are always happy to help visitors and make them feel at home.
Beautiful Temples
Thailand is home to many beautiful temples, including the famous Wat Pho in Bangkok. These temples are not only a place of worship but also works of art.
Delicious Food
Thai food is known for its delicious flavors and spices. Some of the most popular dishes include Pad Thai, Tom Yum Goong, and Khao Pad.
Amazing Beaches
Thailand has some of the most beautiful beaches in the world. The islands of Phuket, Koh Samui, and Koh Chang are just a few of the many places where you can enjoy the sun and sand.
250 Words Essay on Thailand
Thailand at glance.
Thailand is a Southeast Asian country, famous for its rich culture, stunning beaches, and friendly people. It shares borders with Myanmar, Laos, Cambodia, and Malaysia. Thailand has a population of over 70 million people, and its capital city is Bangkok.
History of Thailand
Thailand has a rich and long history. It was once part of the Khmer Empire, and later the Ayutthaya Kingdom. In the 18th century, the Kingdom of Thonburi was established, which later became the Kingdom of Siam. In 1932, Thailand became a constitutional monarchy.
Culture of Thailand
Thailand is known for its vibrant culture, which is a blend of Thai, Chinese, and Indian influences. The people of Thailand are known for their hospitality and their love of food. Thailand is also known for its traditional dances, music, and art.
Tourism in Thailand
Thailand is a popular tourist destination. It offers visitors a wide range of attractions, including beautiful beaches, temples, and historical sites. Some of the most popular tourist destinations in Thailand include Bangkok, Chiang Mai, Phuket, and Koh Samui.
Economy of Thailand
Thailand has a strong economy that is based on agriculture, manufacturing, and tourism. The country is a major exporter of rice, tapioca, and sugar. Thailand is also a leading producer of automobiles, electronics, and textiles.
500 Words Essay on Thailand
Thailand: the land of smiles.
Thailand is a beautiful country located in Southeast Asia. It is known for its friendly people, delicious food, stunning beaches, and ancient temples.
The people of Thailand are very friendly and welcoming. They are always willing to help visitors, and they are known for their warm smiles. This is why Thailand is often called the “Land of Smiles”.
Thai food is one of the most popular cuisines in the world. It is known for its bold flavors and use of fresh ingredients. Some of the most popular Thai dishes include pad thai, green curry, and mango sticky rice.
Stunning Beaches
Thailand has some of the most beautiful beaches in the world. The beaches are white and sandy, and the water is crystal clear. Some of the most popular beach destinations in Thailand include Phuket, Krabi, and Koh Samui.
Ancient Temples
Thailand is home to many ancient temples, which are a testament to the country’s rich history and culture. Some of the most famous temples include the Grand Palace in Bangkok, the Temple of the Emerald Buddha, and the Temple of the Dawn.
Thailand is a beautiful country with friendly people, delicious food, stunning beaches, and ancient temples. It is no wonder that Thailand is one of the most popular tourist destinations in the world.
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- 15 Reasons Why You Should...
Reasons Why You Should Visit Thailand at Least Once in Your Life
With almost 200 countries to choose from, why should you pick Thailand as your next destination? From delicious food to Bangkok’s nightlife, here are our reasons why you should visit this popular destination in Southeast Asia at least once in your life.
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Whether visitors are staying in the Land of Smiles for one day or one month, Thai food is so delicious and diverse that visitors should never have to eat the same dish twice. Visitors will even find that the cuisine changes as their location does, keeping their food options interesting as they venture from one city to the next.
Though all of the countries people visit are going to have their fair share of friendly locals, there is something about Thai people that makes venturing to this particular country less intimidating. Thai people are traditionally friendly, or at least perceived to be so. Maybe it is their traditional Thai greeting, the Wai , which is when someone slightly bows with their hands together almost as if they are in prayer. Maybe it is the way many Thais eat family-style, with some visitors lucky enough to be invited to join in on a delicious meal. With a national motto like mai pen rai , meaning don’t worry or it’s okay, the nation certainly seems to have an overall friendly and chilled vibe to it.
The Cheap Cost of Travel
Travelers on a budget are constantly and regretfully having to slash cities from their itineraries due to a sheer lack of funds. This is not the case in Thailand, however, where travel is cheap and different modes of transportation are readily available. Budget-friendly airlines, like Nok Air and AirAsia, always seem to be running some type of sale on flights, with direct flights available to international and domestic airports in cities across the country. Buses and trains around the country are incredibly affordable as well, with stations in both rural cities and some of the biggest tourist destinations in Thailand.
The Weather
Thailand has three major seasons, all of which are suitable for vacationers to travel during and enjoy. The country is busiest during the dry season, when temperatures do not normally reach over 32C (90F). During the hot season, tourists flock to the many dreamy beaches found along Thailand’s immense coast. Bangkok and northern Thailand are popular destinations during the monsoon season, as the islands are prone to flooding during this time. Though there are pros and cons to each season, visitors are never likely to get cold and can usually enjoy plenty of the country’s sunshine during their visit.
The Nightlife
Thailand is eager to please those visitors who thrive after dark. Get ready night owls, as the country is equipped with every type of nightlife tourists could possibly imagine. Backpackers head to Khao San Road to connect with like-minded travelers and buckets upon buckets of booze. Those with seedier intentions beeline for one of the many red light districts found in cities across the country, including Bangkok, Pattaya, Phuket, and more. Though these are some of the main draws that entice those looking for a good night out, the country is also renowned for its reggae and jazz bars in addition to having some of the best LGBTQ-friendly nightlife in the world, especially in Bangkok.
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Thailand has over 1,500 miles of coastline, and some of the best dive sites in the world. Regardless of when travelers visit, there should be at least a handful of prime spots to explore under the sea, as the monsoon season rarely affects areas like Pattaya, known for the many sea turtles that divers are almost guaranteed to spot here. Some of the best places to dive in Thailand include Koh Tao, the Surin Islands, Koh Chang and Chumphon.
The Temples
With over 40,000 Buddhist temples found across the Land of Smiles, visitors are bound to find at least one that catches their eye. These structures date back to all of the different dynasties, each one reflecting that era’s architectural and construction style. Each province is bound to have at least one of these majestic wonders, though the most unique and abundant are found in the capital.
The Adventure Aspect
Because the country’s terrain is so unique, visitors to the Kingdom are able to go on a number of different adventurous excursions during their stay. Elephant sanctuaries are great for tourists who are animal lovers, while those looking for something a bit more adventurous may instead opt for a day on one of the country’s many rivers and go white water rafting. There are also trails to be trekked, waves to be surfed, jungles to be ziplined through, and more in Thailand.
The Markets
The markets in Thailand are like no others in the world. Each one has its own distinct character, from the crowds they attract to the items which are for sale. Some markets are dedicated to street eats while others are chock full of antiques and secondhand items. Visitors never know what they are going to find at these unique attractions.
The Festivals
It seems as though Thais cannot go too long before having to escape from their 9-5 job in order to celebrate one festival or another. Many of these festivals are derived from things like religion or the lunar calendar, but one aspect remains constant: they are incredibly interesting to experience. Many travelers go as far as to plan entire holidays around these festivals in order to attend and see what all of the fuss is about. A great example of this would be Songkran , a festival in which a nationwide water fight takes place.
The Rich History and Culture
Though many cities in Thailand continue to be modernized with things like urban decor, everywhere visitors look will have bits and pieces of Thailand’s interesting and ancient culture somehow intertwined. Cities like Sukhothai hold their ground in terms of modernization, as they are still home to many ancient ruins dating back to the Siamese Kingdom in 1238. Its history is also found in Thailand’s many art forms, like traditional Thai dancing or Thai puppetry performances.
The Capital
Bangkok gets a section all its own, as the capital is hands down one of the main reasons to visit the country. Over eight million people reside in the city, many of whom are foreigners who have made Bangkok home. It seems as though once someone visits the capital long enough, they never want to leave. Bangkok is often the first stop on traveler’s itineraries before heading around Southeast Asia, and it’s usually not their favorite city. The capital is crowded and can be overwhelming, leaving many travelers less than impressed. Those who get off the beaten path, however, will find Bangkok is a city full of surprises, with seemingly every top thing to see and do available. Temples, red light districts, sky bars, museums, art galleries, parks: you name it, the city is sure to have it.
The Wildlife
Thailand is home to an abundance of wildlife in its many national parks , beaches and mountainous terrain. Khao Yai National Park in central Thailand is home to tigers, wild boars, and if visitors are truly lucky they may even see an elephant or two. In the south, there are entire beaches filled with monkeys, with tourists flocking to places like Monkey Beach on Koh Phi Phi to see what the hype is all about. Remember to be a responsible tourist and not feed the wildlife, as well as steering clear of those tourist attractions which abuse animals for profit.
The Beaches
Thailand’s geography is certainly impressive, with every province across the country having some unique geographical feature worth exploring. However, the country’s most impressive natural feature is surely its beaches, with over 1,500 miles of coastline to choose from. Though there are a fair share of beaches that have been overrun with sun soaking tourists, there are many incredible stretches of sand that remain quiet, secluded and stunning. Some of these beaches include Freedom Beach in Phuket and Sunset Beach on the island of Koh Kradan.
The Epic Backpacking Scene
Recent years have proved to be busy ones for backpackers, as the number of travelers to Southeast Asian countries has grown exponentially. Between 2010 and 2015, Thailand saw an 87 percent increase in international arrivals alone, many of whom are backpackers. These budget-friendly travelers tend to travel in groups they meet along the way, which makes Thailand such an opportune destination for them because there are so many. Affordable hostels can be found in almost all of the major cities – and some quieter ones, too – making it easy to meet fellow backpackers and explore Thailand together.
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Sustainable Tourism in Thailand – Ecotourism, Wildlife and Culture Guide
- Last Updated: January 19, 2024
Thailand, the Land of Smiles, has firmly cemented itself as one of the most popular tourist destinations on the planet.
With 39 million people visiting the Southeast Asian nation in 2019 , the word is well and truly out on just how magical Thailand really is.
The international tourism industry in Thailand really started back in the 1970s, when travellers made their way here along the old ‘Hippie Trail’ from England.
This paradise was their reward after months of tough overlanding, with swaying palm trees, white-sand beaches, hospitable locals, and some of the tastiest food imaginable.
Today the magic is still alive and well in Thailand, and with so many incredible places to visit , it’s the kind of place you can visit again and again and always discover something new.
Locals welcome tourists with open arms, excited to show their local culture and customs to visitors and to improve their own livelihoods through businesses that cater to international travellers.
The impacts of the tourism industry on Thailand haven’t always been positive though, and with the growing number of people coming every year, there has been a number of issues arise.
As a responsible traveller , it’s important for us all to do our part to protect the countries we visit, including the environment, culture, local community, and wildlife.
READ MORE: Don’t miss our comprehensive guide to sustainable tourism .
Table of Contents
Closing Popular Tourist Destinations
‘no foam no plastic’, new heaven reef conservation, elephant nature park, the soi dog foundation, the gibbon project, phuket, bangkok tree house, soneva kiri – koh kood, rabeang pasak treehouse resort – chiang mai, always show respect to the king, do not turn your back towards buddha, watch where you point your feet, do not touch a person’s head, show respect to the monks, dress modestly, cover-up in temples, do not raise your voice, try to learn a few thai words, barter, but don’t be extreme, long-neck tribes, minimise your plastic use, do not litter, take public transport where possible, oceans and marine parks, travel off the beaten path, local community based tourism in thailand, sustainable tourism in thailand – the ultimate guide.
We’ve been fortunate enough to spend almost an entire year travelling and living in Thailand, and it is honestly one of our favourite countries in the world.
As part of our travels we’ve seen the best, and worst, of tourist behaviour and impacts here, which is why we have published this guide.
We are big advocates for sustainable tourism, and we are pleased to see it’s not just a global trend, but a movement that even the Thai government is taking very seriously.
Before you decide to travel to the Land of Smiles, make sure you read up on these tips and ideas on how to travel to Thailand responsibly.
The Thai Government’s Own Initiatives
In recent years, the Thai government has seen the impacts of the tourism industry, both positive and negative, and has taken a firm stance to improve sustainability throughout the Kingdom.
It’s uplifting to see a government take what may seem like drastic measures to protect their own environment and local culture, and they have become an example to other Asian nations on how sustainable tourism can really be beneficial.
To read more about this, be sure to check out their dedicated website, 7 Greens .
Here are some examples of what they have done in recent years.
Every year the Department of National Parks, Wildlife and Plant Conservation takes extreme measures to protect the most heavily-visited regions of the country by closing them to tourists.
The biggest example of this when Thailand closed Maya Bay, the island close to Koh Phi Phi , which was made famous when featured in the movie The Beach.
Over the years Maya Bay became a victim of its own beauty, with millions of tourists flocking into the narrow cove.
The huge numbers of people resulted in severe damage to the ecosystem, with marine life disappearing, waters becoming polluted and trash piling up.
The government closed access to the island in June 2018, citing the need for it to recover.
They are doing similar things to other popular destinations, often during the rainy season when the environment is at its most fragile, and are seeing excellent results.
On some of the most popular beaches in Thailand, the government has completely banned smoking.
They saw the damage cigarettes were doing, with tourists and locals leaving their butts on the ground, and the smoke causing health issues, and decided to remove the problem completely.
This ban is in effect in Phuket, Phang-nga, Krabi, Trang, Samui, Hua Hin, Cha-am, Chon Buri, Rayong and Trat.
The other big initiative that the Thai government and local businesses have introduced as of August 2018 is banning single-use plastics from all 154 national and regional parks around the country.
And in 2020 Thailand took it a step further by banning single-use plastic bags, with an aim to have these completely eradicated from all stores by 2021.
Ecotourism in Thailand
What is ecotourism? It is defined as: “tourism directed towards exotic, often threatened, natural environments, intended to support conservation efforts and observe wildlife.”
The concept of ecotourism in Thailand isn’t new, but it was always more of a niche offering compared to the typical resort-style travel that many visitors would do.
Today it is a different story though, and more and more businesses are incorporating ecotourism practices into their products.
You can find a variety of conservation projects in Thailand, focused on sustainable travel and environment and wildlife protection.
Environment Conservation Projects
Here are some of our favourite conservation projects focusing on sustainable travel and the environment:
Based on the spectacular island of Koh Tao, the New Heaven Reef Conservation , this organisation runs marine-specific courses and projects to protect and study the underwater world in the Gulf of Thailand.
Trash Hero is an initiative that has gone global but was started right in Bangkok.
According to their website, “TRASH HERO is an energetic, volunteer-led movement that drives change within communities around the world, motivating and supporting them to clean and prevent plastic waste.”
So next time you’re in Bangkok, get in touch with them and join the crew for a waste clean-up.
Wildlife Conservation Projects
We’ll go into the wildlife activities further below in the article, but there are some excellent wildlife conservation projects that you can support when practicing sustainable travel in Thailand.
By far the best elephant sanctuary and conservation project in Thailand, Elephant Nature Park has been committed to protecting elephants since 1998.
Founded in Chiang Mai by the incredible Thai lady, Lek, ENP now has a number of projects around the country, as well as in Cambodia and soon Myanmar.
You can visit Elephant Nature Park for a day, or even volunteer for up to a month.
The Soi Dog Foundation has made it their mission to protect the thousands of stray dogs that are found all over Thailand and to end the dog meat trade in Southeast Asia.
You can help out by donating to their cause, or volunteering when in Bangkok or Phuket.
The Gibbon Project is a fantastic conservation initiative that can be found in the popular resort town of Phuket.
The project rescues and rehabilitates these gorgeous, yet endangered, monkeys and then reintroduces them into protected natural habitats.
You can visit their facility in Phuket if you book ahead.
Wildlife Activities
Thailand is home to several impressive wildlife species, which many tourists naturally want to see when they travel to the country.
In general, the best way to stay responsible when it comes to travelling in Thailand is to not take part in any activity that exploits wildlife.
Perhaps the main animal people would like to see in Thailand is an elephant.
These beautiful, intelligent, and enormous creatures live deep in the jungles of Thailand and have been a part of local culture for centuries.
But did you know there is an estimated 3800 captive elephants in Thailand, with perhaps less than 1000 in the wild ?
One popular activity is to ride an elephant in Thailand, however, this is actually a very irresponsible thing to do for several reasons.
- An elephant, while very strong, has not evolved to carry weight on its back.
- The process of ‘breaking’ an elephant in order for it to be safe around tourists is extremely distressing.
- Elephants used for riding are often overworked and malnourished in order to maximise their profit margin.
It is extremely important that you never ride an elephant, no matter how much you think it would be ‘fun’ or ‘cool’, and never visit an elephant show where they are forced to perform tricks.
Instead, it is much more wholesome to visit a reputable elephant sanctuary where the animals have been rescued and placed in a protected natural environment to live out their lives the way they were meant to.
Spending time around an elephant is an experience you will never forget, and is something you absolutely should do while visiting Thailand, but please do so in an ethical and responsible way.
We highly recommend the following sanctuaries:
- Elephant Nature Park in Chiang Mai
- Surin Project in Surin
- Elephant Haven in Kanchanaburi
Another popular attraction for first-time visitors to Thailand are the ‘Tiger Temples’ that offer the chance to get up close and personal with a tiger.
As tempting as it is to get your selfie with a tiger, the truth is that what happens behind the scenes at these places doesn’t always have the tigers’ best interests at heart.
A tiger sanctuary in Kanchanaburi was raided in 2016 due to suspected trafficking and illegal breeding, and the Thai government ultimately seized all the animals that were on the property.
So where can you see a tiger in Thailand?
The World Wildlife Fund estimated that there are only 189 tigers in the wild , so unfortunately the chance of seeing one in the wild is very slim.
It’s not all bad news though. Tigers have recently been caught on tracking cameras in the far north of the country, showing that they are starting to make a comeback thanks to the Thai government’s restrictions on poaching and illegal logging.
There are currently no ethical tiger sanctuaries in Thailand.
There are five different types of monkeys in Thailand, and you will find them everywhere.
If you head to the south of the country they are extremely prominent around the islands, especially in places like Krabi.
Seeing them is always quite exciting, however, just like elephants, many macaques in Thailand have been captured and forced to perform tricks and shows for tourists.
Don’t support these shows, and instead hope to see some monkeys in the wild.
READ MORE: Be sure to read our comprehensive guide to travelling Thailand here .
Eco-friendly Accommodation in Thailand
Thailand has every style of accommodation you could ever imagine, from world-class 5-star resorts to basic bamboo shacks.
When it comes to choosing the level of luxury you want, the limit really is only your wallet.
However, on an eco level, the 5-star resort might be worse than the bamboo shack when it comes to looking after the environment.
This can be for a number of reasons, whether it is due to overtourism, large resorts not being able to control their environmental footprint properly, or putting an emphasis on profits.
And the larger the resort, the larger the impact. That’s why it’s important to look for eco-friendly accommodation when you practice sustainable travel in Thailand.
So what makes a hotel or guesthouse eco-friendly?
We wrote a dedicated post on how to choose sustainable accommodation here , but let us give the main pointers again.
This is what a hotel can do to try and focus more on sustainable travel:
- Limiting energy consumption
- Limiting water consumption
- Reducing waste production
- Using renewable energy
- Promoting environmental education
- Contributing profits to green charities
- Using recycled and locally-sourced products
It seems pretty straightforward, and in all likelihood, you’re probably doing a lot of these things in your own home as well.
But when it comes to the hotel industry, it’s easy to do what is known as ‘greenwashing’, where they claim to be eco-friendly by doing a few things like telling guests to watch their water use, but then don’t do anything else on their end.
We recommend you give the article above a good read to get a better idea of this, but for now let us showcase some of the best eco-friendly hotels in Thailand.
Located in a literal jungle deep in the urban jungle of Bangkok, the Bangkok Tree House is one example of an accommodation that is not only doing their part to protect the environment, but also providing a unique experience for their guests.
Their ‘nests’ live high in the canopy, and you’re sure to fall in love with what they have built.
Bangkok Tree House is also fully committed to being green, and they’ve minimised their carbon footprint in every way possible.
They also use vertical gardens to grow their food and vegetables, and recycle or reuse all of their materials.
The island of Koh Kood is the go-to destination for lovers of luxury, and the swaying palm trees over powder sand beaches is a real drawcard.
If you do visit, we recommend staying at the number 1 eco-resort on the island – Soneva Kiri .
This is the one place where you can splurge out for an unparalleled experience (each villa comes with private infinity pools and a personal butler), knowing that your money is supporting community-based tourism and protecting the environment.
Soneva Kiri puts their profits towards coral restoration projects and supporting local communities, raising close to $6 million for people in need.
They are also completely carbon neutural and a pillar of sustainable travel.
If you’re travelling on a budget but still want to do what you can to support sustainable travel and ecotourism in Thailand, it’s worth checking out Rabeang Pasak Treehouse Resort in Chiang Mai.
The property is made up of sustainably-built treehouses just outside of the city, set in a stunning forest landscape with a focus on minimising their footprint.
The eco friendly facilities are basic, but you’ll fall in love with the simple way of living surrounded by the sound of nature.
Culture and Customs – Respecting the Locals
You may feel that sustainable tourism is all about protecting the environment and wildlife, but there is another element that needs to be considered – the human element.
One of the big rewards of travelling the world is having the chance to learn about new cultures, and in Thailand, the culture is one of the most fascinating you can encounter.
The predominantly-Buddhist nation is built on the ethos of kindness, hospitality and respect, and as soon as you touch down here for the first time you’ll know exactly what we mean.
People bow (known as wai) to greet to each other with a warm “Sa wa dee”, and they finish each sentence with “ka” or “krup”, depending on whether they’re addressing a male or female, as a sign of courtesy and respect.
A visit to a Buddhist temple also gives a unique insight into the beliefs of the Thai people, and one of the best things you can do is simply sit and watch as they pray and make their offerings to get a better understanding into what Buddhism is about.
It’s important to open your heart and mind to these local customs when you travel to Thailand.
Things may be different to what you’re used to at home, but isn’t that the joy of travelling?
There are a number of unique customs that Thai people have that you should keep in mind and respect when visiting the country.
Here’s a breakdown of the most important ones.
The King of Thailand is the most revered person in the country, and Thai people love him dearly.
Do not show any disrespect towards him or the Royal Family (in fact it is against the law to do so) by talking negatively about them.
Anything with their likeness on it is also considered important, such as the local money that has the King’s portrait printed on it, so be careful not to cause any damage to this.
As an example, if you drop a note, do not step on it with your feet to stop it from blowing away, as this is considered disrespectful. Instead, pick it up with your hand.
When visiting a Buddhist temple, always face the Buddha and don’t turn your back towards him.
The proper way to exit a temple is to walk backwards to the door, turn at the last minute.
The feet, being the lowest part of the body, are considered to be dirty, and as such make sure you never point your feet towards somebody on purpose.
That is why Thais tend to sit on their feet or cross their legs, rather than sitting with their feet spread out in front of them – to make sure they don’t point them at another person, or Buddha.
The opposite of the feet, a person’s head is considered to be the most important part of the body, and it is disrespectful to touch somebody’s head.
When you see a Buddhist monk, whether it’s in a temple or out in public, always show respect to them.
Ways you can do this are to bow when they walk past, try to keep your head level below theirs (remember, it’s the most important part of the body), and giving up your seat for them.
Thai people are very modest and can be somewhat conservative. So you should make sure you always dress appropriately.
As an example, when you’re at the beach it’s ok to wear swimwear, but when you leave the beach make sure you cover up.
Do not wear a bikini or no shirt into a store or restaurant, and don’t walk around town showing excess skin, as this may make some locals feel uncomfortable.
As a good rule of thumb, look around at what the locals are wearing. If they’re not in a bikini, you shouldn’t be either, no matter how hot it is.
As an extension of dressing modestly, if you are entering a temple, make sure you wear appropriate clothing.
This includes covering your shoulders (ladies can usually get a sarong at the door to do so).
Thai people hate confrontation and raising your voice and yelling is one of the most disrespectful things you can do.
Even if you’re feeling frustrated at a lack of communication, or feel as though you may be getting taken advantage of in a transaction, keep your cool and speak in a normal tone.
You will achieve nothing by screaming at somebody, and you will lose all respect.
Always be polite, and the locals will be the same to you.
The Thai language is notoriously difficult to learn for English-speakers, and nobody expects you to become fluent in Thai during a holiday.
But locals will be very appreciative if you at least put a little bit of effort into speaking their own tongue.
Just pick up the basics, such as hello, thank you, how much, goodbye, and perhaps try to count to 10.
If you are shopping for souvenirs in a market, it’s normal to barter, but don’t go over the top and try to negotiate an extremely cheap price.
You might think it’s a game, but remember that the locals need to make a living too, and a few dollars here and there will help them out a lot more than it will you.
Unethical Attractions Involving People
On an ethical level, there are a number of tourist activities and attractions that exploit the wonderful local people of Thailand.
As a general rule of thumb, be very cautious about joining any cheap tour that involves a visit to a minority tribe, involves children, and sexual exploitation attractions such as the infamous Ping Pong Shows of Phuket and Bangkok.
These are some of the most important ones to avoid.
In the north of Thailand, the famous long-neck tribes from the Karen and Kayan ethnic minority communities have been a unique example of where a tradition has been exploited for tourist reasons.
Many travellers want to come to these remote villages to see the practice of women putting rings around their necks to elongate them.
But what few people realise is that this tradition causes extreme health problems.
In fact, many of these communities have expressed a desire to stop putting themselves through such a problematic modification of their bodies, but there is one reason to continue it – tourist dollars.
If it wasn’t for international tourists spending money to visit their tribes, they would stop the practice and return to their normal lives.
Another issue is that most of the money from these hill tribe tours don’t actually go to the local communities. Instead they are kept by the operators, and the villages make their money by trying to sell handicrafts.
Over the years the concept of ‘voluntourism’ has become popular for many visitors who wish to give back to the communities they are visiting.
While this is a noble idea, and for the most part people’s hearts are in the right place, there are issues with this type of tourism.
The biggest concern is when it comes to visiting orphanages.
Unfortunately there are several children who have been orphaned in Thailand, and it’s only normal to want to help them.
But unless you have experience with child care in these exact environments and are planning to stay for a long time, a day trip to an orphanage isn’t the best way to do this.
Instead the best way to help is to donate money and supplies through reputable charities.
Protecting the Environment
Thailand really is one of the most beautiful countries in the world, and it has almost every type of landscape you could wish for.
When you decide to visit, it’s important to minimise your footprint and protect this spectacular environment.
Here are the best ways to do just that.
While Thailand is taking steps to remove all single-use plastics by 2021, you can do your part as well by bringing your own reusable items.
Make sure you add these to your Thailand packing list :
- A reusable water bottle. Not only can you usually refill these from large jugs at your accommodation, Thailand also has reverse osmosis machines on almost every city block so you can get drinking water for as low as 1THB per litre.
- A carry bag. Don’t take a plastic bag when you shop, and instead bring your own cloth one.
- Metal cutlery. You’ll most likely be eating a lot of delicious food on your trip, but don’t just always grab the plastic cutlery available. Throw your own in your bag and save on waste.
This one is pretty self-explanatory, but you’d be amazed at how many tourists we’ve personally seen throw their rubbish on the ground or off the side of a boat.
Under no circumstance should you ditch your rubbish anywhere but in a bin.
No matter how much of an inconvenience it is to carry until you find one, do not contribute to polluting the earth by being careless.
Carbon emissions from airplanes and vehicles are quite high around the world, but you can minimise your own carbon footprint in a few different ways.
First of all, don’t take any more flights than you absolutely have to. For example, rather than flying from Bangkok to Chiang Mai, why not take the train?
Second, always go for public transport where possible. Take a public ferry or songthaew instead of renting a private boat or car.
Third, and even better for the environment, walk or rent a bicycle to get around.
Take extra care when spending time in the stunning Andaman Sea and Gulf of Thailand.
Plastic and trash often end up in the oceans, killing marine life and polluting the sea for future generations.
Also try to avoid any overcrowding of popular destinations. The last thing we need is another Maya Bay catastrophe.
Another way you can protect the oceans is to never touch sea life or coral.
This includes standing on reefs when snorkelling or swimming, and not collecting souvenirs from the sea.
Avoiding Overtourism
Overtourism is when the amount of visitors a place receives reaches a level that is no longer sustainable from an environmental or societal viewpoint.
We’ve dived deeper into overtourism and ways you can combat this in this detailed guide , but we’d like to give some ideas here on how this applies specifically to Thailand. These tricks will help you navigate the tourism industry in a responsible way.
Rather than spending all your time in the most popular destinations in Thailand, consider visiting places that fewer tourists get to.
For example, Chiang Mai is absolutely incredible and definitely deserves a few days to explore, but when you’re finished here you can visit the lesser-visited Mae Hong Son.
Down in the south get out of Phuket and check out Trang or Koh Mook instead.
The benefits of getting off the beaten path is that you’ll have the chance to spend time in places that not as many international tourists see, and you’ll spread your tourist dollar to communities that really need it.
Finally in our sustainable tourism in Thailand guide, we will touch on the concept of local community based tourism.
Local community based tourism is where a visitor spends time in a local village and spends their money directly with vendors and small businesses rather than big operators or companies. Putting your energy and money into community based tourism rather than the big tourism industry is a great way to support the locals.
This simple mindset and action when travelling can have tremendous benefits for a local community and economy, and in a country like Thailand it is very easy to do.
Just like getting off the beaten path, we recommend you visit places that don’t see as many tourists and booking accommodation and activities directly with businesses.
You can spend the night in local guesthouses or eat at local restaurants to help inject your money directly into the local communities. There are many ways to try local community based tourism!
Alesha and Jarryd
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thank you for helping me with my school
You are welcome. So glad we could help. 🙂
Thank you so much!!!!!!!!!!!!!!!!!
I loved reading all your sustainable recommendations. I am planning to visit Thailand sometime next year, so this is super useful and informative! The elephant sanctuaries are on my list.
So glad you found the article helpful. It is so important to travel sustainably and know about the tours and the companies that you go with. Hope you have a great trip next year to Thailand. It is an amazing country. Definitely do your research on the elephant sanctuary. They can easily name themselves this but sometimes they are not a sanctuary. There is no one monitoring this in Thailand. Have a good one.
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Home — Essay Samples — Geography & Travel — Tourism — Thailand Travel Guide
Thailand Travel Guide
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Published: Jul 10, 2019
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Evaluation Thailand as a Tourist Destination
Introduction, thai cuisine, works cited.
This paper is going to discuss Thailand as a tourist destination. This paper aims to give a description and evaluation of Thailand and how in my view it is one of the best tourist destinations that I have ever visited. This paper will discuss Thailand in terms of the beaches in the islands, the diving sites, and the sea. This paper will also discuss the food and the shopping experience.
Thailand is a source of different attractions. The diving sites of Thailand are so dazzling and magnificent that tourists come all the way to experience them. Thailand is also the home of many tropical islands. These islands give a serene view and anyone who has not experienced this is surely missing out on the best place. Imagine crossing the islands in a boat while enjoying the sunshine. The beautiful beaches and islands have made diving to be liked by many people as they are amid the seawater and the corals which are an amazing sight. “ The sea visibility in some places of Thailand means talking about distances of up to 30 meters; the sights of underwater mountains, coral gardens, undersea rock formations, hard and soft coral, whale sharks, silvertip sharks, manta rays and even sunken battleships”(Lennon, 124).
According to Beaver (90), “Thai cuisine has become deservedly famous worldwide with its enthusiastic use of fresh herbs and spices. From an inexpensive plate of delicious Somtam at a simple street stall upcountry to a modern take on Thai cuisine in the gourmet restaurants of Bangkok, it’s very difficult not to eat well in Thailand”. This cuisine is well known for the spices which add a rich taste to the food. The traditional food was eaten using hands specifically the right hand. As a sign of kindness, the food is served more than the number of people at the dining table can eat. It is the use of herbs that makes the cuisine unique as they add a special aroma and taste.
Even the greatest misers cannot resist the allure of shopping in this place. The capital city of Thailand which is Bangkok is famous because of the numerous malls that it has. According to Lennon (23) “It is possibly the largest market in the world, selling everything from household items to live, and sometimes endangered animals”. The Silom area is full of night markets that mainly target tourists. These markets offer the best experience to visitors. Here one is sure to find handicrafts, sunglasses, and many other items on offer. Around the city of Bangkok, there are many floating markets for example in Damnoen Saduak. The greatest shopping experience in Chiang Mai is the ‘walking street market’ which is held on Sunday evenings. Theobald (59) observes that “the ‘Night Bazaar’ is Chiang Mai’s more tourist orientated market, sprawling over several city blocks just east of the old city walls towards the river”
This paper has discussed Thailand as a tourism destination spot. This paper has given a vivid description of Thailand showing why it is a popular place to visit. The physical description of Thailand has been explained in this paper. The food and the shopping experience have been described as the major highlight of Thailand.
Beaver, Allan. A Dictionary of Travel and Tourism Terminology . Wallingford: CAB International, 2002.
Lennon, John. Thailand Tourism . London: Continuum, 2000.
Theobald, William. Global Tourism Oxford: Butterworth–Heinemann, 1998.
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