communication presentation examples

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What It Takes to Give a Great Presentation

Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman (St. Martin’s Press).

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Inspiration

23 presentation examples that really work (plus templates!)

Three professionals engaged in a collaborative meeting with a Biteable video maker, a laptop, and documents on the table.

30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template: Need a business video presentation that reflects the beautiful diversity of your customers or team? Use Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps. Sales enablement videos are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our video templates to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a clickable call-to-action button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation Ultimate Guide plus examples

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations.

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional.

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others!

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose.

But overall, all types of business presentations can be classified as:

Informative
Persuasive
Supporting

Informative Business Presentation

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times.

Examples of informative presentations:

Team briefings presentation
Annual stakeholder report
Quarterly business reviews
Business portfolio presentation
Business plan presentation
Project presentation

Helpful templates from SlideModel:

Business plan PowerPoint template
Business review PowerPoint template
Project proposal PowerPoint template
Corporate annual report template

Persuasive Business Presentation

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action.

Examples of persuasive presentations:

Pitch deck/investor presentations
Sales presentation
Business case presentation
Free business proposal presentation
Business proposal PowerPoint template
Pitch deck PowerPoint template
Account Plan PowerPoint template

Supporting Business Presentation

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life.

Examples of supporting presentations:

Roadmap presentation
Project vision presentation
After Action Review presentation
Standard operating procedure (SOP) PowerPoint template
Strategy map PowerPoint template
After action review (ARR) PowerPoint template

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

Introductory slide
Agenda/purpose slide
Main information or Content slides
Key Takeaways slides
Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!).

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design.

1. Get Your Presentation Opening Right

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation.

You have several ways of how to start a business presentation:

Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion.
Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story.
Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest.

Standard Informative Opening

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach.

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

The topic of your presentation — a one-sentence overview is enough.
Persuasive hook, suggesting what’s in it for the audience and why they should pay attention.
Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to.

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders.

Story Opening

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention.

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation:

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea.

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations.

Dramatic Opening

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs.

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas.

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression.

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches.

Further reading: How to start a presentation: tips and examples.

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography.

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph.

Use Images, Instead of Bullet Points

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design.

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense.

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation.

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements.

Here are several quick tips to shorten your slides:

Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these.
Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter.
Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition.

Consistency is Key

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative.

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that.

Use the Rule of Three

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes.

Many famous authors and speakers use this technique:

“Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
“Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains.

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained.

Ask a Question

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback.

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them.

1. N26 Digital Bank Pitch Deck

The Future of Banking by N26. An example of a Business Presentation with a nice cover image.

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch.

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt.

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points.

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast.

3. Redfin Investor Presentation

Redfin Investor Presentation for Business. A Technology-Powered Real Estate Company.

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use.

4. Google Ready Together Presentation

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

Interactive Online Presentation example by Google, from Customer Insights. Google Ready Together Presentation.

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

Business Presentation Example by Service Salesforce on How to Know Your Customer. A look into the Future of Customer Experience.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics.

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Business Presentation by MasterCard on Technology and Payment solutions. The Unfinished Revolution.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another.

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members.

Business Presentation Example by McKinsey Company on Diversity Wins: How inclusion matters.

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples.

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media.

Business Presentation Example by Accenture on Accelerating Innovation in Energy.

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits.

9. Amazon Web Services (AWS) Technical Presentation

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments.

Business Presentation created by AWS explaining how to build forecasting using ML/DL algorithms.

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc.

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product.

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development.

11. Visa Business Acquisition Presentation

VISA Acquisition of Plaid Business presentation.

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem.

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer.

12. Pinterest Earnings Report Presentation

Pinterest Business Presentation Example with Annual Report

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes.

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks.

To Conclude

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic.

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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120 Presentation Topic Ideas Help You Hook Your Audience

Updated: January 15, 2024

Published: August 09, 2023

Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes.

man presents presentation topics to a group

Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention.

So, let’s learn how to develop thought-provoking and relevant topics for your presentations. You’ll also find some best practices to make your presentation memorable.

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Table of Contents

How to Choose a Great Presentation Topic in 5 Steps

120 presentation topic ideas, 5 presentation tips.

How to Choose a Great Presentation Topic. Be novel. Begin with the end in mind.

4. Choose an appropriate presentation style.

There are many ways to present a topic. Your personality, the topic at hand, and your audience’s personas will help you determine which style would best fit you and your audience.

Select a presentation style that will communicate the main idea clearly and have a lasting impact on your audience.

For instance, explore a freeform style presenter by Sir Ken Robinson.

5. Engage with your audience.

Work on your presentation skills to make a strong connection with your audience, get through to them and leave a mark.

Think of the presenter as the link between the topic and the audience. A strong or a weak presenter can make a difference between a presentation being a thriving success or a boring failure.

Hone your skills by engaging and interacting with your audience. Make them feel like a part of the presentation and not just spectators. 70% of marketers have found presentations with interactive content to be more effective than those without.

Here are a few ways you can make your presentation interactive:

Start your speech with uncommon questions to your audience. Involve them from the get-go, like ask to raise their hands if X.
Make eye contact to build credibility and show confidence. Don’t stare at your slides or notes. Smile occasionally and talk to the audience directly.
Have an active and confident body language. Don’t stand in the same place the entire time. Move around the stage.
Don’t be monotonous. Speak as you would to a colleague — with enthusiasm.
Ask close-ended questions in between to keep the audience engaged without losing time. Address them using their names to keep things interesting.
Share personal experiences and stories that your audience will find fascinating and relatable.
Practice thoroughly before you present so you’re fluent with the material and delivery.
Energy and excitement can be quite contagious. Make sure you exude enough to spread some to your audience.

Feeling Inspired Yet?

Now you have all the right ingredients for choosing amazing topics and a hundred ideas to drive inspiration from. So, go ahead and start cooking presentations that will blow your audience away.

Don’t forget to choose a super-relevant topic and add meaty information. Do it with excitement to make it enjoyable for you and your audience. Best of luck!

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Effective Communication Presentation 101: Everything You Need to Know to Deliver a Great Presentation

Post author: Adi Wadjdi
Post last modified: September 18, 2023

Introduction

Effective communication presentations can help you achieve personal and professional success in various situations, such as giving a speech, pitching an idea, teaching a lesson, or delivering a report. Have you ever wondered how some people can captivate their audience with their words and gestures? How they can persuade, inform, educate, or entertain with ease and confidence? How they can make a lasting impression with their presentation skills?

In this article, you will learn effective communication presentation skills, how to improve them, and how to apply them in your presentations. You will also find some practical and actionable tips that will help you enhance your confidence, clarity, and credibility as a presenter.

What are effective communication presentation skills.

Presentation skills are the combination of verbal and non-verbal communication skills that you use to deliver your message to your audience. They include aspects such as:

Verbal communication: The words you choose, the tone you use, the pace you set, and the questions you ask.
Body language: The gestures you make, the eye contact you maintain, the posture you adopt, and the facial expressions you show.
Voice projection: The volume you use, the pitch you modulate, the intonation you vary, and the pauses you insert.
Visual aids : The slides you create, the images you select, the charts you display, and the videos you play.

Effective communication presentation skills are presentation skills that help you achieve your specific goals for your presentation. Depending on your purpose, your goals may be to:

Persuade your audience to adopt your point of view, support your cause, or take action.
Inform your audience about a topic, a problem, or a solution.
Educate your audience about a concept, a skill, or a process.
Entertain your audience with a story, a joke, or a performance.

Effective communication presentation skills can help you in various situations where presentation skills are required or beneficial. For example:

Giving a speech at a wedding, graduation, or conference.
Pitching an idea to a client, an investor, or a boss.
Teaching a lesson to a class, a workshop, or a webinar.
Delivering a report to a team, a committee, or a board.

How to Improve Your Presentation Skills

Improving your presentation skills is something that takes time to happen. It requires practice, feedback, and continuous learning. However, there are some practical and actionable tips that can help you improve your presentation skills in the short term and in the long term. Here are some of them:

Define your purpose and scope for your presentation.
Identify your target audience and their needs and expectations.
Gather relevant and reliable information from various sources.
Evaluate and organize the information according to its relevance and importance.
Cite your sources properly and avoid plagiarism.
Start with an introduction that hooks your audience’s attention , explains what effective communication presentation is, why it is important, and provides an overview of the main points.
Follow with the body that covers the main points in detail, such as what practical communication presentation skills are, how they can help you achieve various goals, how to improve them, etc.
End with a conclusion that summarizes the main points, restates the benefits of effective communication presentation, provides a call to action for the reader, etc.
Use headings and subheadings to organize your content into logical sections.
Use bullet points or numbered lists to present multiple items or steps in a concise way.
Use transition words or phrases to connect your ideas and guide your audience through your presentation.
Rehearse your presentation several times, preferably in front of a mirror, a recorder, or a camera.
Simulate the actual presentation environment, such as the venue, the equipment, the audience size, etc.
Time yourself and adjust your content and pace accordingly.
Get feedback from someone you trust, such as a friend, a colleague, or a mentor.
Incorporate the feedback and make improvements.
Anticipate the most likely or common questions or challenges that may arise from your audience.
Prepare clear and concise answers or responses for each question or challenge.
Acknowledge and respect the questioner or challenger and their point of view.
Address the question or challenge directly and confidently.
Redirect the question or challenge to the audience or to another topic if necessary.
Choose visual aids and tools that are relevant, simple, and attractive.
Use visual aids and tools that are compatible with your presentation format, such as slides, images, charts, videos, etc.
Use visual aids and tools that are easy to see, hear, and understand for your audience.
Use visual aids and tools sparingly and strategically to avoid cluttering or distracting your audience.
Explain or describe your visual aids and tools when you introduce them.

How to Apply Effective Communication Presentation Skills in Your Own Presentations

Now that you have learned what effective communication presentation skills are and how to improve them, you may wonder how to apply them in your own presentations. Here are some steps that can help you apply effective communication presentation skills in your own presentations:

Identify the purpose and goal of your presentation. What do you want to achieve with your presentation? What do you want your audience to do, know, or feel after your presentation?
Analyze your audience. Who are they? What are their backgrounds, interests, needs, expectations, etc.? How can you tailor your message to suit them?
Select and research your topic. What is the main topic of your presentation? What are the subtopics or aspects that you want to cover? What are the sources of information that you can use?
Plan your presentation structure and outline. How will you organize your content into an introduction, a body, and a conclusion? What are the main points that you want to convey in each section? How will you transition from one point to another?
Create your presentation content. What are the words, sentences, and paragraphs that you will use to express your ideas? How will you use verbal communication techniques such as tone, pace, questions, etc.?
Design your presentation delivery. How will you use non-verbal communication techniques such as body language, voice projection, etc.? How will you use visual aids and tools such as slides, images, charts, videos, etc.?
Practice your presentation and get feedback. How will you rehearse your presentation? How will you simulate the actual presentation environment? How will you time yourself? How will you get feedback and make improvements?
Deliver your presentation and handle questions and challenges. How will you start and end your presentation? How will you engage and interact with your audience? How will you handle questions and challenges?

Effective communication presentation is a skill that can help you deliver your message with confidence and clarity to your audience. It can help you achieve personal and professional success in various situations where presentation skills are required or beneficial.

To improve your effective communication presentation skills, you should:

Research your topic and know it inside out.
Plan your presentation structure and outline.
Practice your presentation and get feedback.
Prepare for possible questions and challenges.
Use appropriate visual aids and tools.

To apply effective communication presentation skills in your presentations, you should:

Identify the purpose and goal of your presentation.
Analyze your audience.
Select and research your topic.
Create your presentation content.
Design your presentation delivery.
Deliver your presentation and handle questions and challenges.

We hope this article has helped you learn more about effective communication.

FAQ’s

What is an effective communication presentation.

Effective communication presentation is the ability to convey your message clearly, concisely, and convincingly to your audience. It is a skill that can help you achieve personal and professional success in various situations, such as giving a speech, pitching an idea, teaching a lesson, or delivering a report.

Why is effective communication presentation important?

Effective communication presentation is important because it can help you persuade, inform, educate, or entertain your audience. It can also help you enhance your confidence, clarity, and credibility as a presenter.

What are some examples of effective communication presentation skills?

Some examples of effective communication presentation skills are verbal communication, body language, voice projection, and visual aids. These skills can help you express your ideas, engage your audience, and support your message.

How can I improve my effective communication presentation skills?

You can improve your effective communication presentation skills by researching your topic, planning your presentation structure and outline, practicing your presentation and getting feedback, preparing for possible questions and challenges, and using appropriate visual aids and tools.

How can I apply effective communication presentation skills in my own presentations?

You can apply effective communication presentation skills in your own presentations by identifying the purpose and goal of your presentation, analyzing your audience, selecting and researching your topic, creating your presentation content, designing your presentation delivery, practicing your presentation and getting feedback, and delivering your presentation and handling questions and challenges.

How long should my presentation be?

The length of your presentation depends on your purpose, topic, audience, and format. A general rule of thumb is to allocate one minute per slide or one minute per main point. However, you should also consider the time limit, the attention span, and the expectations of your audience.

How should I start and end my presentation?

You should start and end your presentation with a strong and memorable statement that captures your audience’s attention and reinforces your message. You should also include a hook, an overview, a summary, and a call to action in your introduction and conclusion.

How should I deal with nervousness before or during my presentation?

Nervousness is a natural and common reaction to presenting in front of an audience. However, you can overcome it by preparing well , practicing often, breathing deeply, smiling confidently, focusing on your message, and enjoying the experience.

How should I use slides in my presentation?

Slides are a useful tool to enhance your presentation by adding variety, interest, and clarity to your message. However, you should not rely on them too much or use them as a script. You should use slides that are relevant, simple, and attractive. You should also explain or describe them when you introduce them.

How should I handle questions or challenges from my audience?

Questions or challenges from your audience are an opportunity to interact with them and demonstrate your knowledge and expertise. You should acknowledge and respect the questioner or challenger and their point of view. You should also address the question or challenge directly and confidently. You should redirect the question or challenge to the audience or to another topic if necessary.

Envato elements reviews 2023: a comprehensive guide for creatives, starting a presentation: 7 simple tips for a captivating beginning, say goodbye to boring slides: 10 must-have google slide templates for stunning presentations.

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How to prepare and deliver an effective oral presentation

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Peer review
Lucia Hartigan , registrar 1 ,
Fionnuala Mone , fellow in maternal fetal medicine 1 ,
Mary Higgins , consultant obstetrician 2
1 National Maternity Hospital, Dublin, Ireland
2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl

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12 Marketing Presentation Examples for You

By Danesh Ramuthi , Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience.

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

How to present a marketing plan
Wrapping up

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Dark Gray And White Marketing Presentation

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

Orange And Purple Blue Marketing Presentation

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

Dark Brown Simple Marketing Presentation

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

Simple Yellow And Orange Marketing Presentation

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Minimalist Simple Dark Marketing Presentation

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

Simple Minimalist Blue And White Marketing Presentation

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Modern Orange And Black Marketing Presentation

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start.
Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation.
Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility.
Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention.
Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting.
Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion.

Simple Three Colors Marketing Presentation

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies.
Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research.
Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals.
Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics.
Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators.
Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding.
Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines.
Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities.
Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan.
Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process

Black And Yellow Modern Marketing Prersentation

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Let's talk about something that often gets overlooked but is super important for any successful organization - corporate communication.

It's not just about sending out emails or making small talk at the water cooler. Effective corporate communication is the lifeblood of any thriving business. It's the key to building strong relationships, fostering teamwork, and achieving shared goals.

From ensuring everyone's on the same page to keeping stakeholders informed and engaged, good communication makes the difference between chaos and harmony.

Clear and effective communication is like the secret sauce that makes everything run smoothly.

When everyone knows what's going on, ideas flow, problems get solved, and innovation takes off. Also, good communication builds trust and credibility, making customers more likely to stick around.

So, if you want your business to rock and roll, make sure you invest in solid corporate communication.

Corporate Communication Strategy

You might be wondering why corporate communication strategies are a big deal, right?

Well, let me break it down for you.

Effective communication is like the secret sauce that makes businesses sizzle. It's the key to building strong relationships, keeping everyone on the same page, and achieving success.

Whether it's engaging with stakeholders, rallying the troops, or presenting ideas, having a solid communication strategy is crucial. It helps you convey your message clearly, connect with people on a deeper level, and drive positive outcomes.

So, buckle up and get ready to dive into the world of corporate communication strategies. It is surely going to be a game-changer for your business!

Corporate Communication Strategy PowerPoint Templates

If you are looking for a hassle-free way to create impactful corporate communication strategies, We've got just the solution for you.

Introducing our collection of editable PowerPoint templates specifically designed to streamline your communication efforts. These templates are here to save you time and effort by providing pre-designed slides that you can easily customize to suit your organization's needs. Whether you need to outline your communication plan, analyze communication gaps, or present stakeholder engagement strategies, these templates have got you covered.

With their user-friendly interface and professionally designed layouts, you'll be able to create compelling presentations that effectively convey your message.

Get ready to take your corporate communication strategies to the next level with these editable PowerPoint templates!

Cover Slide

The cover slide of the Corporate Communication Strategy PowerPoint presentation sets the tone for a comprehensive and impactful communication plan. It features a professional and visually appealing design that captures the essence of effective corporate communication. The slide includes elements such as the company name and logo, a captivating image, and a concise title that conveys the purpose of the presentation.

With its polished appearance, the cover slide serves as an introduction, capturing the audience's attention and setting the stage for a strategic and engaging communication strategy presentation.

Download this Template Now

What is Corporate Communication Strategy?

This slide provides a clear and concise explanation of the fundamental concept. This slide defines corporate communication strategy as a comprehensive plan that outlines how an organization communicates internally and externally to achieve its goals and objectives. It highlights the importance of strategic communication in building brand reputation, managing stakeholder relationships, and conveying consistent messaging.

This slide serves as a foundational piece, setting the stage for the subsequent slides that delve deeper into the components and implementation of an effective corporate communication strategy.

What is Corporate Communication Strategy?

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Types of Organizational, Business, and Corporate Communication

The "Types of Organizational, Business, and Corporate Communication" slide provides an insightful overview of communication methods used within an organization. It highlights both intra and inter communication types that facilitate effective information exchange. Examples include company-wide meetings, employee newsletters, the company intranet, annual employee reviews conducted by managers, and regular team meetings.

This slide showcases the diverse range of communication channels employed to foster collaboration, disseminate information, enhance employee engagement, and ensure smooth coordination across different levels and departments within the organization.

Importance of Corporate Communication

This slide Importance of Corporate Communication highlights the vital role corporate communication plays in achieving business success. It emphasizes the significance of clear and effective communication within an organization. The slide outlines key factors, such as avoiding miscommunication, maintaining brand image and awareness, and addressing customer problems.

By emphasizing these points, the slide underscores how corporate communication acts as a cornerstone for building strong relationships, fostering trust, and ensuring seamless operations, ultimately contributing to the overall success and growth of a business.

Effective Ways to Improve Corporate Communication

The given slide emphasizes the critical role of a seamless flow of information across an organization. It presents a range of strategies aimed at enhancing corporate communication. The slide highlights key approaches, including ensuring information is easily accessible to employees, fostering a culture of information sharing and engagement, strengthening connections between teams and departments, hiring qualified individuals with excellent communication skills, and leveraging social technology platforms.

By implementing these practices, organizations can create an environment that promotes transparent, efficient, and effective communication, leading to improved collaboration, productivity, and overall success.

Effective Ways to Improve Corporate Communication

Objective of Corporate Communication Strategy

The "Objective of Corporate Communication Strategy" slide outlines the key goals and aims of an effective corporate communication strategy. It highlights the importance of increased community awareness, demonstrating the organization's commitment to engage and inform stakeholders. The slide emphasizes the proactive delivery of information, ensuring that relevant messages reach the intended audience in a timely and strategic manner.

It also underscores the significance of providing accessible information, ensuring transparency and facilitating two-way communication. Moreover, the slide presents the objective of strengthening relationships with stakeholders, fostering trust, and building long-term partnerships. Lastly, it highlights the goal of creating a strong brand identity, solidifying the organization's reputation and establishing a distinct market presence.

Organizational Communication and Its Impact on Workforce

The "Organizational Communication and Its Impact on Workforce" slide provides a comprehensive overview of the communication channels within an organization and highlights the various departments involved in effective communication. The slide visually represents the interconnectedness of different communication channels, including internal communication platform indicating flow of information from top to down and bottom to up.

It showcases key departments like HR, responsible for employee engagement and welfare, training and management teams ensuring skill development, public affairs managing external relationships, public relations handling the company's image, and research and development driving innovation. By illustrating the breadth and depth of organizational communication, this slide emphasizes the vital role it plays in fostering collaboration, productivity, and overall workforce effectiveness.

Content Strategy for Corporate Communication

The "Content Strategy for Corporate Communication" slide emphasizes the crucial role of aligning content strategy with the overall communication goals and objectives of the company in a specific region or market. The template showcases a comprehensive list of business goals, including generating awareness and driving sales, demonstrating how a well-crafted content strategy can support these objectives.

By highlighting the importance of content strategy for business success, the slide underlines how a thoughtful approach to content creation and dissemination can effectively engage the target audience, build brand reputation, and ultimately contribute to achieving organizational goals. It serves as a valuable reminder of the strategic impact of content and its ability to drive meaningful results in the corporate communication landscape.

Project Communication Strategies for Effective Team

This thoughtful slide provides valuable insights on enhancing project communication within a team. It highlights key elements such as identifying the target group members, ensuring communication is shared at a wider scale, understanding different audience and emphasizing effective planning. The slide includes visuals or bullet points that you can use to illustrate these strategies, showcasing the importance of clear and regular communication channels, establishing feedback loops, and utilizing appropriate tools and platforms.

By implementing these strategies, teams can foster collaboration, minimize misunderstandings, and maximize project success. This slide serves as a roadmap for optimizing communication within project teams and promoting a cohesive and efficient work environment.

Project Communication Strategies for Effective Team

Gap in Corporate Communication Strategies

The "Gap in Corporate Communication Strategies" slide offers a critical analysis of the existing communication practices within an organization. It identifies common problems like insufficient stakeholder involvement, lack of interest, and ineffective communication with stakeholders. This slide emphasizes the importance of bridging these gaps to enhance communication effectiveness and foster stronger relationships.

The solutions proposed include implementing a proper stakeholder communication process with regular follow-ups, creating clear channels for feedback and collaboration, and adopting technologies or tools that facilitate seamless communication. By addressing these gaps, organizations can improve engagement, increase transparency, and establish a more robust and efficient corporate communication framework.

Conclusion

Corporate communication strategies play a pivotal role in the success and growth of any organization. Effective communication is the foundation for building strong relationships with stakeholders, driving employee engagement, and achieving organizational goals.

This blog has highlighted the significance of adopting and implementing well-crafted communication strategies. Additionally, equips you with editable slides on communication strategies that can be readily used in organizations. These slides serve as powerful tools to structure and present communication plans, gap analyses, stakeholder engagement approaches, and more.

By utilizing these editable slides, organizations can enhance their communication efforts, foster collaboration, and ultimately thrive in today's competitive business landscape.

For any queries you can contact at +1-408-659-4170.

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10 Simple Tips for a Great Presentation

January 10, 2022 - Dom Barnard

The way you speak to someone in private is not the same as addressing an audience during a presentation. Not least as that presentation may involve a diverse range of people, with differing interests and attention spans.

Nerves may take over, or at the very least you may realise that not everyone is listening, understanding or agreeing, and you need to work harder to engage them.

Elsewhere in our resources for effective business communications, we have stressed how important it is to either speak or write in a purposeful way. To be clear on your goals, whether that’s to inform, educate, seek approval/opinions, persuade, influence or sell. Communications can often have a mixture of those aims.

The only way to be purposeful and successful in presentations is to invest in the necessary communication skills. However, in this article, we list 10 simple tips for delivering a confident presentation, that achieves results.

1. See yourself as others see you. Hear yourself as others hear you

Visual elements of your presentation are crucial. Humans use visual references to process immeasurable amounts of information. We can reach opinions about a situation or person with a glance.

That makes it essential to focus on non-verbal communication.

To gain immediate credibility with your audience, think carefully about such factors as:

Is your body language positive ?
Are your presentation slides clear ?
Are you dressed appropriately for the situation?

What does positive body language look like? It’s things such as smiling and standing or sitting straight, with your arms resting on a lectern, table or by your side. Lean slightly forward and use as much eye contact as possible. No slouching, hands in pockets, crossed arms, or constantly looking down!

Also, consider how you sound to the audience:

Do you need to speak louder because the room is large?
Are the audience native English speakers?
Are you talking quickly because you are nervous?
Are you amplifying your breathing and mouth noises by being too close to the microphone?

2. Know your objectives

There’s a widely accepted principle of presentations:

Tell them what you are going to say
Remind them what you just said

This is an oversimplification. However, it indicates how important it is to be 100% clear on what response you want from your audience and to communicate your desired outcome brilliantly.

If your presentation has no core purpose or ‘call to action’, it’s just a random string of words. Think about:

What would a positive outcome be for you?
Are you looking for new clients or funding?
What message do you want your audience to take away with them?

Much depends on the nature of your audience of course. Take time to consider who you are talking to. Think about what is most likely to influence their behaviour and decision-making, and whether that are facts, figures or even words and phrases that support your presentation objective.

Also, to get the best results from presentations, consider what your audience will need to know about you. What expertise and insights should you mention, adding weight to your credibility?

3. Have an overall picture in mind before starting on details

Once you have focused on your audience and the purpose of your presentation, the planning continues. That’s because successful presentations rely on extensive preparation.

Planning would need to include the nuts-and-bolts aspects of this task, such as:

How long does the presentation need to be?
What is the audience size and demographic?
The audience size and demographic
Are you part of a panel, solo or some other format?
Is there a Question and Answer session at the end?
Would it be better to have questions throughout?
What technology will you need?

4. Work out the framework for your presentation

That doesn’t mean hammering away on your keyboard and wildly jotting down everything you want to say though. The best presentations are succinct, well structured and hold the audience’s attention by design (more on this below).

You could start by considering factors such as:

What three things do you want your audience to remember?
How can you design your presentation around these points?
How can you explain these points in the introduction and conclusion
Should you cover the three points together or in a logical order?

5. Lead the audience along with you

You need to make sure your audience is engaged throughout your presentation. You are talking to them, not over or around them. The central pillar of this is effective presentation content that speaks directly to them , and which is varied and interesting.

Keep facts, figures and technical jargon to a minimum, and explain it (never assume they understand). Weave in storytelling techniques , anecdotes, audience questions and pauses to ‘punctuate’ your presentation.

Visual aids are a superb way to hold attention during presentations and can add to your confidence and flow. When used correctly!

They should not contain a massive amount of detail, especially information that expands on what you are saying. If your audience is trying to read and understand your media content or handouts, they are not listening to you.

You can use presentation folders or follow-up emails and website links to add more information. For now, use slides/handouts to structure your content and move your audience from topic to topic.

Or, to reinforce especially important messages.

Breaking up the presentation into a small number of sections – with the current section stated on each slide – helps you to stay focused too.

The following tips will help:

Whether to include a table of contents to help the audience follow along?
Breaking up the presentation into a small number of sections, with the current section stated on each slide
After each section, show which sections have been completed and which are coming up
How much time will you leave for questions? Will you allow questions throughout the presentation or only at the end?

6. Rehearse aloud and get feedback

Practice is the key to a great presentation.

If possible, rehearse with a colleague or friend. This can be in person, using video conferencing simulator or online meeting tools. Ask them for honest feedback.

Practice Exercises for Presentations

At the very least, record yourself using your preferred technology, so you can play it back and look for ways to improve your presentation skills.

When you practice, avoid distractions that could throw you off, and do it as realistically as possible, including any time constraints.

Things to look for include:

Content that is complex and trips you up. Can you simply it?
Places where you ad-lib too much and go off track
Lack of clarity on your purpose and call to action
Visual materials that don’t synch with your spoken content
Physical habits that can be distracting, such as rocking, touching your face or filling hesitations with errs and umms

7. Win hearts then minds

The reason that eye contact is important in presentations is that it creates a vital connection between you and your audience. This is also reinforced by asking rhetorical questions, pausing to look around, smiling when appropriate and adding the human touch to your content.

This links to the contemporary emphasis on emotional intelligence – showing understanding and empathy, staying calm and positive and managing your own reactions. Both your verbal and non-verbal communications should be warm, responsive and sincere.

This includes valued gestures in the art of presentations. Such as:

Greeting your audience and introducing yourself with humility.
Thanking them for their attention.
Making yourself available for questions or post-presentation discussions.
Using your hands in a controlled way for non-verbal communications.
If you are standing, move around the stage to engage all areas of the presentation space.

It also means that you should be polite when answering audience questions, no matter how hostile they are.

8. Keep it simple

When drafting and practising a successful presentation, put yourself in the audience! This connects to the empathy mentioned above, and the need to choose impactful content to create the right outcome. If you were listening to this presentation, would you be engaged and informed?

No matter how complex your presentation is, use words and analogies everyone in the audience will understand.

Keep to the following:

Clarity of narrative with an easy-to-understand presentation structure
No (or few) acronyms or technical terms if possible
Explain your visual aids, especially diagrams and graphs

However, keep an eye on your audience too. Do they look like they are losing attention or getting confused? You may need to go back over something, or even ask for a show of hands to indicate something that needs additional explanation.

Try to read body language without losing the thread of your presentation. This is especially relevant if you are addressing smaller groups, and you can see a decision-maker slumping, checking the time or looking blank. You may need to address a question directly to them or highlight something that draws their attention back.

9. Be enthusiastic

If you’re not interested in your own speech, why should the audience be?

It’s particularly important to start and end with a flourish. So, make sure when you prepare that you really focus on your introduction and conclusion, finishing with a strong call to action.

Also, modulate your tone and emphasis regularly. A monotone voice can send an audience to sleep even when the content is outstanding!

Sustain energy throughout the speech, but don’t race through your presentation. Pauses help you keep on track, boost audience attention and make the flow more natural.

10. Be yourself

That may seem like a long list of ways to make presentations more successful and productive.

However, it can all be summed up by doing as much preparation and planning as possible, so you feel confident and relaxed.

Especially focusing on:

Where you are
What you are doing
Why you are saying what you are saying
Why the audience needs to hear what you are saying

If you follow these simple tips for a great presentation, you should be able to deliver your spoken communication in a responsive and effective way.

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What are Communication Skills? A Comprehensive Guide

Unveiling the Art of Communication Skills: Dive into the essence of what they are, how to enhance them, and why they're crucial. Explore real-life examples, tips for effective communication, and their significance in job interviews. This journey equips you with the knowledge to excel in the world of communication.

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Table of Contents

1) What are Communication Skills?

2) How to improve your Communication Skills?

3) Why do you require Communication Skills?

4) Examples of Communication Skills

5) How to communicate effectively?

6) Communication Skills in job interviews

7) Conclusion

What are Communication Skills?

Communication Skills are the abilities and techniques used to exchange information, ideas, and feelings effectively. It involves expressing yourself clearly, listening actively, understanding non-verbal cues, and adapting communication to different situations. Strong Communication Skills enable individuals to build positive relationships, collaborate effectively, resolve conflicts, and convey messages with impact .

Communication Skills encompass verbal and non-verbal communication and proficiency in various digital platforms like email and social media. By enhancing your Communication Skills, you can better understand others, work together successfully, and quickly achieve your business goals. For example, when you share your thoughts on a topic, you want to be persuasive and make an impact. Keeping others updated on project progress is essential for transparency and keeping everyone in the loop. It's also helpful to express your feelings in a respectful way to create a positive work environment.

Points to consider:

a) Business Communication isn't limited to face-to-face or phone conversations.

b) Being comfortable with digital tools like Social Media and Email is essential for effective remote collaboration and networking.

c) Good business communication involves listening, observing, and understanding others. It builds trust, improves teamwork, and leads to successful negotiations.

Learn real-world Communication Skills that can be applied in the organisation by registering for our Communication Skills Training . Register now!

How to improve your Communication Skills?

The following tips will tell you all about How to Improve Your Communication Skills.

Consider your audience

Effective Communication begins with understanding your audience. Take the time to assess who you are communicating with. Consider their background, expertise, interests, and expectations. Whether you are speaking to a colleague, a client, or a group of employees, tailoring your message to align with their needs and preferences is crucial. By doing so, you can ensure that your message resonates more effectively and is more likely to be well-received.

Think about the most effective way to convey your message

Communication is not one-size-fits-all. Different situations call for different approaches. Reflect on the message you want to convey and the context in which you are communicating. Should you send an email, schedule a face-to-face meeting, or pick up the phone? Consider the urgency of the message, the complexity of the topic, and the preferences of your audience. Choosing the right communication channel and style enhances the chances of your message being understood and acted upon.

Encourage participation

Effective Communication is a dialogue, not a monologue. Encourage participation by creating an open and inclusive atmosphere. Invite questions, feedback, and input from others. Actively listen to their responses, showing that you value their perspective. When people feel heard and included, they are more likely to engage with your message and contribute meaningfully to the conversation. This participatory approach can lead to better collaboration and problem-solving.

Leverage face-to-face contact

While digital communication tools offer convenience, there's no substitute for face-to-face interactions when it comes to building trust and conveying complex messages. Whenever possible, engage in in-person conversations, especially for important or sensitive topics. Being physically present allows you to pick up on cues like body language, tone of voice, and facial expressions, which can provide valuable context and enhance understanding.

Make eye contact

Eye contact is a powerful non-verbal communication tool. When you maintain appropriate eye contact during a conversation, you signal to the other person that you are engaged, focused, and attentive. It conveys confidence and sincerity, helping to establish a connection. However, be mindful not to overdo it, as overly intense or prolonged eye contact can make others uncomfortable. Striking the right balance is key.

Recognise non-verbal cues

Effective Communication goes beyond words. Pay attention to non-verbal cues, such as body language, facial expressions, and gestures. These subtle signals can provide valuable insights into the emotions and reactions of others. Being attuned to these cues allows you to adjust your communication approach in real-time. For instance, if someone appears confused, you can offer clarification, and if they seem agitated, you can take a more empathetic and soothing tone.

Reduce interruptions

To ensure that your message is received and understood, it's important to minimise distractions and interruptions during conversations. Give your full attention to the person you are communicating with. This not only demonstrates respect for their time and ideas but also promotes a more focused and productive exchange of information. Turn off notifications on your devices, close unnecessary tabs or documents, and create an environment conducive to meaningful Communication. By doing so, you create a space where ideas can flow freely and without disruption.

Why do you require Communication Skills ?

Communication Skills are necessary because they help us effectively share information, understand others, and build connections. They play a vital role in professional relationships, education, and work. Good Communication enables clear expression, active listening, and collaboration. It improves understanding, resolves conflicts and enhances leadership. Developing Communication Skills leads to successful interactions and achieving goals in your professional career. Let’s dive deeper to know why Communication Skills are so important:

Improve relationships

When we communicate effectively, we can express our thoughts, feelings, and needs clearly, leading to better understanding and connection with others. It helps to resolve conflicts, build trust, and strengthen bonds. Effective Communication also promotes empathy, active listening, and the ability to respond constructively, all of which contribute to better relationships.

Strong Communication Skills are crucial for maintaining positive relationships with colleagues, clients, and stakeholders. It facilitates collaboration, builds trust, and enhances teamwork, ultimately leading to improved productivity and success in the workplace.

Maximise workplace benefits

Communication Skills are highly valued in the professional world. Effective communication allows for efficient coordination, clear instructions, and the smooth flow of information within a team or organisation. It helps to avoid misunderstandings, conflicts, and costly errors. Additionally, good communication fosters a positive work environment, boosts morale, and enhances employee engagement and satisfaction.

Effective Communication is essential for delivering impactful presentations, conducting successful meetings, negotiating deals, and providing constructive feedback. It also helps resolve conflicts and manage challenging conversations, enabling better teamwork and overall organisational success.

Increase self - confidence

Practical Communication Skills in business can increase self-confidence by enabling individuals to express themselves, deliver impactful speeches, assert their needs, build professional relationships, and confidently handle challenging situations. Excellent Communication Skills enhance self-confidence, professional networking, and career advancement opportunities. They enable individuals to convey ideas, influence others, and showcase expertise, leading to greater recognition and success.

Master the art of effective communication with our Effective Communication Skills Sign up now!

Boosting customer loyalty

Effective Communication Skills play an essential role in building and maintaining strong customer relationships. Businesses can enhance customer satisfaction and loyalty by actively listening to customer needs, addressing their concerns promptly, and providing clear and empathetic communication. This improves business relations, positive word-of-mouth referrals, and long-term success.

Navigating cross-cultural communication

In today's global business landscape, cross-cultural Communication Skills are increasingly valuable. Understanding cultural gaps, adapting communication styles, and respecting diverse perspectives are essential for successful international collaborations and negotiations. Businesses prioritising cross-cultural Communication Skills gain a competitive edge in the global marketplace.

Learn how to implement effective strategies to improve cross-cultural Communication Skills with our Cross Cultural Communications Training Join today!

Usage of digital communication platforms

As digital communication continues to evolve, proficiency in leveraging digital platforms is crucial. Business Communication Skills extend beyond traditional methods to encompass email, social media, video conferencing, and virtual collaboration tools. Mastering these channels enables effective remote communication, virtual team collaboration, and broader reach to a global audience.

Effective communication resolves crisis

During times of crisis or uncertainty, businesses must communicate effectively to maintain trust and confidence. Crisis Communication Skills involve timely and transparent communication, empathetic messaging, and proactive management of stakeholders' concerns. Businesses that handle crises with clear and empathetic communication can mitigate reputational damage and maintain stakeholder trust.

Master the art of Effective Communication with our Effective Communication Skills Course .Sign up now!

Examples of Communication Skills

When applying for a job, showcasing the Communication Skills that recruiters value in your cover letter and resume is essential. These skills are also crucial to demonstrate during your job interview. Here are some examples of Communication Skills and what they include:

a) Active listening: Active listening means focusing entirely on and understanding what others say. It involves giving your undivided attention, asking clarifying questions, and providing verbal and non-verbal feedback to show you are engaged. For example, during a team meeting, actively listening would involve maintaining eye contact, nodding in agreement, and paraphrasing what others have said to demonstrate understanding.

b) Non-verbal Communication: Non-verbal Communication refers to the messages conveyed through gestures, facial expressions, and body language. It plays a vital role in how others perceive and interpret your communication. For example, maintaining an open and confident posture, smiling, and using appropriate hand gestures can enhance communication effectiveness.

c) Respectful Communication: Respectful Communication include s treating others with dignity, courtesy, and consideration. It involves valuing diverse perspectives and opinions, even when they differ from your own. Respecting others' ideas creates a positive and inclusive work environment. During an interview or in your cover letter, emphasising your ability to actively listen, appreciate differing viewpoints, and provide constructive feedback demonstrates respectful communication.

d) Constructive feedback: Giving and taking constructive feedback is crucial for personal and professional growth. It involves providing specific and actionable suggestions to help others improve. Being open to feedback and responding positively also showcases your willingness to learn and grow. In an interview, you can highlight instances where you have given or received constructive feedback, emphasising its generated positive outcomes.

e) Clear and effective expression: Clear communication is essential for accurately conveying ideas and information. It involves articulating thoughts clearly, using appropriate language and tone, and structuring your message concisely and organised. In your cover letter, resume, and interview responses, focus on showcasing your ability to express yourself effectively, using simple and concise language that is easy to understand.

How to communicate effectively?

In various work situations, you will employ different Communication Skills . However, there are a few simple ways to become an effective communicator in the workplace:

a) Be clear and concise: To ensure easy and effective communication, make your message short using concise language. Avoid lengthy and detailed sentences, focusing instead on the core meaning of your message. While providing context can be helpful, prioritise sharing the essential information to effectively convey your idea, instruction, or message.

b) Practice empathy: Understanding your colleagues' feelings, ideas, and goals can enhance communication. For instance, empathise with their concerns or hesitations when seeking assistance from other departments for a project. By considering their perspective, you can position your message to address their apprehensions and foster cooperation.

c) Assert yourself respectfully: Sometimes, it's necessary to be assertive in the workplace to achieve your goals, such as asking for a raise, pursuing project opportunities, or expressing disagreement with an unfavourable idea. Present your thoughts with confidence while maintaining respect in conversations. Use an even tone and provide sound reasons for your assertions to increase the likelihood of others being receptive to your ideas.

d) Maintain calmness and consistency: When faced with disagreements or conflicts, it's crucial to remain calm and composed during communication. Avoid letting emotions dictate your interactions. Be mindful of your body language, refraining from crossing your arms or displaying negative gestures. Consistently maintain a neutral tone of voice and body language to facilitate peaceful and productive resolutions.

e) Pay attention to body language: Body language plays a significant role in workplace communication. Pay close attention to the non-verbal cues expressed through others' facial expressions and body movements. Equally important is being mindful of your body language and the unintentional messages it may convey. By understanding and using body language effectively, you can enhance the overall effectiveness of your communication.

Communication Skills for job interviews

In a job interview, make sure to actively listen to the person speaking to you. Make sure to sit straight and make eye contact with the interviewers whenever you are speaking. Remember to speak confidently, be positive, make eye contact and smile.

Almost everything you do, both in terms of the job interview as well as in life, can be seen as a form of communication. By correctly identifying and assessing your strengths and weaknesses and practising good communication habits, you can enhance your Communication Skills to a great extent.

Conclusion

To sum it up, e ffective Communication Skills are the key to building connections, fostering collaboration, and achieving success. Effective Communication promotes teamwork, collaboration, and problem-solving, improving productivity and positive outcomes. Improving your Communication Skills for personal and professional growth will help you explore better employment prospects and career options.

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Q&A: Tips for viewing the 2024 solar eclipse

Q&A: Tips for viewing the 2024 solar eclipse

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A montage of solar eclipse photos. In the top row, the moon's shadow gradually covers the sun's disk, moving from upper right to lower left. The center row shows three images of totality and near-totality. The bottom row shows the solar disk reemerging.

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On Monday, April 8, the United States will experience a total solar eclipse — a rare astronomical event where the moon passes directly between the sun and the Earth, blocking out the sun’s light almost completely. The last total solar eclipse in the contiguous U.S. was in 2017, and the next one won’t be until 2044.

If the weather cooperates, people across the United States — from northeastern Maine to southwestern Texas — will be able to observe the eclipse using protective eyewear. Those in the path of totality , where the moon entirely covers the sun, will have the best view, but 99% of people in the continental U.S. will be able to see a partial eclipse. Weather permitting, those on the MIT campus and the surrounding area will see 93 percent of the sun covered, with the partial eclipse starting at 2:15 p.m. and reaching its peak around 3:29 p.m. Gatherings are planned at the Kresge Oval and the MIT Museum , and a live NASA stream will be shown in the Building 55 atrium .

Brian Mernoff , manager of the CommLab in the Department of Aeronautics and Astronautics, is an accomplished astrophotographer and science educator. Mernoff is headed to Vermont with his family to experience the totality from the best possible angle — but has offered a few thoughts on how to enjoy the eclipse safely, wherever you are.

Q: What should viewers expect to see and experience with this solar eclipse?

A: When you’re watching TV (the sun) and your toddler, dog, or other large mammal (the moon) blocks your view, you no doubt move over a bit to try to get a partial or full view of the TV. This is exactly how the path of totality works for an eclipse. If you are exactly in line with the moon and sun, it will be completely blocked, but if you start moving away from this path, your view of the sun will start to increase until the moon is not in the way at all.

The closer you are to the path of totality, the more of the sun will be blocked. At MIT, about 93 percent of the sun will be blocked. Those in the area will notice that things around you will get slightly darker, just like when it starts to become overcast. Even so, the sun will remain very bright in the sky and solar glasses will be required to view the entirety of the eclipse. It really goes to show how incredibly bright the sun is!

Within the narrow path of totality, the moon will continue to move across the sun, reaching 100 percent coverage. For this short period of time, you can remove your glasses and see a black disk where the sun should be. Around the disk will be wispy white lines. This is the corona, the outermost part of the sun, which is normally outshone by the sun’s photosphere (surface). Around the edges of the black disk of the moon, right as totality begins and ends, you can also see bright spots around the edges, known as Bailey’s Beads, caused by sunlight shining between mountains and craters on the moon.

But that’s not all! Although you will be tempted to stare up at the sun throughout totality, do not forget to observe the world around you. During totality, it feels like twilight. There is a 360-degree sunset, the temperature changes rapidly, winds change, animals start making different sounds, and shadows start getting weird (look into “shadow bands” if you have a chance).

As soon as totality ends, and you start to see Baily’s Beads again, put your solar glasses back on as it will get very bright again very fast as the moon moves out of the way.

Q: What are the best options for viewing the eclipse safely and to greatest effect?

A: No matter where you are during the eclipse, make sure you have solar glasses. These glasses should be ISO-approved for solar viewing. Do not use glasses with scratches, holes, or other damage.

If you are unable to obtain solar glasses in time, you can safely view the eclipse using a home-made projection method , such as a pinhole camera or even projecting the image of the sun through a colander.

The best view of the eclipse will be from within the path of totality, but even if you are not within it, you should still go outside to experience the partial eclipse. Use the NASA Eclipse Explorer to find the start, maximum, and end times, and then find a nice spot outside — preferably with some shade — put on your glasses, and enjoy the show.

For a closer view of the sun, find a friend that has a telescope with the correct ISO-certified solar filter. This will let you see the photosphere (or chromosphere if it is an H-alpha scope) in a lot more detail. If you do not have access to a telescope, NASA plans to livestream a telescope view throughout the eclipse. [The livestream will be displayed publicly on a large screen in Building 55 at MIT, rain or shine.]

The only time you can look at or image the sun without a filter is during 100 percent totality. As soon as this period is done, glasses and filters must be put back on.

After the eclipse, keep your glasses and filters. You can use them to look at the sun on any day (it took me an embarrassing amount of time to realize that I could use the glasses at any time instead of lugging out a telescope). On a really clear day, you can sometimes see sunspots!

Q: How does eclipse photography work?

A: This year I plan to photograph the eclipse in two ways. The first is using a hydrogen-alpha telescope. This telescope filters out all light except for one wavelength that is given off by hydrogen. Because it blocks out most of the light from the sun’s surface, it allows you to see the turbulent upper atmosphere of the sun, including solar prominences that follow magnetic field lines.

Because this telescope does not allow for imaging during totality as too much light is blocked, I also plan to set up a regular camera with a wide-angle lens to capture the total eclipse with the surrounding environment as context. During the 2017 eclipse, I only captured close-ups of the sun using a regular solar filter and missed the opportunity to capture what was going on around me.

Will it work? That depends on if we get clear skies, and how many pictures of my 1.5-year-old need to be taken (as well as how much chasing needs to be done).

If you would like to take pictures of the eclipse, make sure you protect your camera sensor. The sun can easily damage lenses, sensors, and other components. Here are some examples of solar damaged cameras . The solution is simple, though. If using a camera phone, you can take pictures through an extra pair of solar glasses, or even tape them to the phone. For cameras with larger lenses, you can buy cardboard filters that slide over the front of your camera or even buy ISO-approved solar film and make your own.

Q: Any fun, unique, cool, or interesting science facts about this eclipse to share?

A: If you want to get even more involved with the eclipse, there are many citizen science projects that plan to collect as much data as possible throughout the eclipse.

NASA is planning to run several experiments during the eclipse , and researchers with MIT Haystack Observatory will also be using four different technologies to monitor changes in the upper atmosphere , both locally and across the continent.

If you are interested in learning more about the eclipse, here are two of my favorite videos, one on “ unexpected science from a 0.000001 megapixel home-made telescope ” and one on solar eclipse preparation .

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MIT Haystack scientists prepare a constellation of instruments to observe the solar eclipse’s effects

This graphic shows atmospheric bow waves forming during the August 2017 eclipse over the continental United States.

Solar eclipse caused bow waves in Earth's atmosphere

A map of the United States shows the path of totality for the August 21 solar eclipse.

Q&A: Richard Binzel on tips for observing the 2017 solar eclipse

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The path of totality and partial contours crossing the U.S. for the 2024 total solar eclipse occurring on April 8, 2024. On Monday, April 8, the United States will experience a total solar eclipse — a rare astronomical event where the moon passes directly between the sun and the Earth, blocking out the sun's light almost completely.