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Mexican Restaurant Business Plan

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La Salsa Fresh Mexican Grill

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

This business plan was created to secure investors. La Salsa Fresh Mexican Grill is one of the hottest franchises to team up with and offers enormous potential in Oregon. Currently, La Salsa is in all of the neighboring states of Oregon and is still expanding. The Santa Barbara Restaurant Group (SBRG) franchises the La Salsa chain.

There are two main reasons that La Salsa will succeed in Eugene: first is the lack of direct competition (nothing like it in town), the second is the high demand for a product like this in Eugene. Eugene is in preparation for a large population growth period, the current population of the greater Eugene/ Springfield metro area is over 300,000 according to Census 2000 and expanding.

The creation of a Limited Liability Corporation (LLC) will shield owners and investors from personal liability. Over the next three years Benjamin D. Strock plans to expand La Salsa in Oregon, developing between 3 to 10 restaurants under the LLC. This business plan only includes the first store plans which will help create more concrete goals. Per store revenues for La Salsa range between $400,000 to $1,000,000 depending heavily on location. Estimated start-up costs from SBRG are between $300,000 and $400,000, and require an initial investment of  around $600,000. Half of this money will be financed by a small business loan, and the other half will come from private investors. Net profits will be high, yielding an estimated $85,000 a year per store (possibly much more).

The franchisor, SBRG will control most of pricing, training, building and advertising in exchange for between 8% and 10% of gross sales. Hopefully, the first La Salsa in Oregon will be built and running within three months of the initial financing assuming that a location has been agreed upon by franchisor, franchisee and investors.

1.1 Mission

La Salsa Fresh Mexican Grill will establish itself as the premier casual Mexican dining restaurant in Eugene while maintaining uncompromising principles as we grow to more than three restaurants. The six following guiding principles will help us measure the appropriateness of our decisions.

• Provide a great work environment and treat employees with dignity and respect.
• Embrace diversity as an essential component in the way that we do business.
• Apply the highest standards of excellence to the food production, preparation, and service to our customers.
• Build lasting relationships with the guests. 
• Contribute positively to communities and our environment.
• Recognize that profitability is essential to our future success.

1.2 Objectives

• Set up a LLC to limit investor and personal liability.
• Complete construction less than three months after financing.
• Reach positive net profit in first quarter.
• Become a market leader in Eugene.
• Average $60,000 plus in revenues monthly.
• Increase annual sales between 3-7%.

1.3 Keys to Success

• Location, Location, Location.
• Obtaining bank financing at reasonable interest rates, and securing individual investors.
• Finding and hiring qualified motivated employees.
• Controlling the effective use of marketing dollars to stimulate sales.
• Providing extraordinary food with unparalleled taste.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The parent company claims that,

“La Salsa is one of the fastest growing fresh Mexican chains nationwide. The hallmark to our fresh style is our unique open-display kitchen, where customers can enjoy seeing their food prepared right in front of their eyes.

We are also famous for our one-of-a-kind fresh Salsa Bar, where we encourage guests to customize their salsa…selecting a range of flavors from hot and wild to robust, yet mild. We never use microwaves, can openers, or lard. And signature to La Salsa’s superior taste is charbroiled cooking with skinless, all white-meat chicken, tender steak, big succulent shrimp and flavorful Mahi Mahi. Popular menu items include gourmet burritos, handcrafted tacos and veggie specialties. It’s a high-quality menu with a fresh attitude that’s made La Salsa a West Coast favorite since 1979.”

2.1 Company Ownership

A Limited Liability Corporation (LLC) will be formed to limit personal liability of the owner and investors in La Salsa. Once the LLC is formed its first holding will be in franchising La Salsa. It is Benjamin D. Strock’s intention to offer limited outside ownership in the LLC on an equity, debt, or combination basis in order to facilitate a more rapid expansion of the La Salsa concept. A 12% priority return will be offered to all shareholders on their investment. Benjamin D. Strock will be the managing shareholder of the corporation.

2.2 Start-up Summary

The Santa Barbara Restaurant Group, owners of the La Salsa chain, have estimated overall start-up costs between $300,000 to $400,000. The numbers in the start-up cost table are meant to reflect these estimates. The allocation into each category may not be exact, but the approximate costs have been estimated slightly higher than those of the Santa Barbara Restaurant Group. Overestimated costs will leave room for miscalculations, so that funding will be available and will ensure that everything runs smoothly.

2.3 Company Locations and Facilities

The first option for location is close to Sacred Heart Hospital on 13th Avenue in Eugene, Oregon. This location will be important because the University of Oregon campus is close, as is the hospital. Students and hospital employees will have a new lunch spot which is much needed. The best location currently available is next to the Napoli Restaurant & Bakery, but it is only 800 square feet. In order to make this location feasible a partial/full buyout of Napoli Bakery is desirable. The bakery is not overly successful and will hopefully be cooperative in this process.

If the first restaurant is not located on 13th Ave. there are a few high traffic strip mall locations available. Located on the corner of 18th Ave. and Willamette Street, next to a mini-mall, Blockbuster Video, Little Caesar’s Pizza, and Hong Kong Chinese restaurant. South Eugene High School (open campus) is also very close by. There are 1367 square feet available, plenty of parking, high traffic and high visibility. This location rents for $970 a month, and appears to have excellent profit potential. Traffic counts from 1997 were approximately 15,000 for each direction on 18th Ave., and 11,000 one way on Willamette St. Overall revenues would most likely stay consistent with 13th Ave. location, but it is conceivable that without the effect of demand decline during the summer months next to University of Oregon, overall revenues could be substantially higher in this location. 

Market Analysis Summary how to do a market analysis for your business plan.">

Market segmentation is described in the next section.

3.1 Market Segmentation

The 2000 Census of Eugene/ Springfield says there are currently over 300,000 people populating this metropolitan area. Using basic demographic characteristics of age, gender, income, location, food preferences, ethnicity, an estimate of 150,000 potential customers was used in developing this plan.  

The University of Oregon was established in 1876, and currently has over 20,000 students. It is expected to gradually increase in size as it has over the previous years. 

Across the street from the University is Sacred Heart Hospital, which currently employs over 3,500 people (according to a hospital information representative) though it is likely moving to North Eugene in the near future. If this happens the current hospital will remain open only as an emergency room. This move and change will take time, hence the growth rate is listed as -50%.

Both of the proposed initial locations are close to university student residential areas. At the 18th Ave. and Willamette St. location high school students might be substituted for Sacred Heart Hospital employees as a source of mid-day customers. South Eugene High School has over 1,500 students.

3.2 Target Market Segment Strategy

The target market for the quick casual dining industry is very broad and should incorporate most demographic regions. Almost all ages, genders, races, and incomes should be considered potential customers.

3.2.1 Market Trends

Eugene is a rapidly developing city and is building the infrastructure for a larger metropolitan area. Currently, in this expansionary effort, Eugene is working on the following projects….

• Building a new public library near the city center.
• Broadway St. is being renovated and reopened to traffic. 
• A new Federal Courthouse in is being built adjacent to downtown.
• Low-income housing covering five square city blocks in downtown has been recently funded by St. Vincent DePaul.
• The highway off-ramps to Eugene have recently been earmarked to be renovated at an estimated $88 million.    
• The University of Oregon is spending between $80 and $100 million on additions to the football stadium.

Projects such as these are promising for the future of Eugene and show that the city is preparing for expansionary times.

3.2.2 Market Needs

In Eugene there are no high-quality, quick food Mexican restaurants. Most local Mexican restaurants use canned foods, lard, and shredded meats. Our food will be 100% fresh prepared in front of our customers’ eyes. Our salsa bar will allow customers to customize their food to their specific tastes.

3.3 Main Competitors

Quick Service Mexican-

Burrito Boy –  This is probably the most popular quick Mexican restaurant in town. We will offer much higher food quality and service. The atmosphere will be much cleaner and more comfortable. The food will be prepared in front of the customer, with no lard, canned food or shredded meats. Menu prices will be very similar, though the final products will not be.

Santa Fe Burrito –  Located on Willamette St. between 25th and 26th Avenues, Santa Fe Burrito is another low quality quick Mexican restaurant in Eugene. This store is very dirty and is an old Taco Bell. Using canned foods and some lard products, this restaurant provides a far-from-fresh feeling. They have a decent location that might be negotiable for buyout, thereby eliminating a weak competitor and picking up a pretty good location.

Burrito Amigos –  Not located near the university campus, this chain has been trying to expand. Currently, they have three or more stores. They create, almost, the taco stand feeling. Again there would be no comparison in quality of food. Though they will probably continue to attract the traditional style Mexican food consumer. Alternatively, La Salsa’s food could almost be considered “gringo” Mexican food.

Ritta’s Burritos –  These folks started out with one mobile stand and did some catering business, then opened a full-time store in Eugene, but this Mama and Papa business could not cover costs. Currently they set up a stand on the University of Oregon campus once a week, and during the summer they are located at the Saturday Market and do very well. They always have a really long line, but one is left to wonder if that is because there is no real competition in this area. Once again using shredded meats and some canned foods.

Las Brasas –  Las Brasas is located on Blair Street a few miles away from campus. From the outside Las Brasas looks really small and could be confused as a taco stand. People like their food, but due to location and size, they are not likely to be a competitive threat to La Salsa.   

Other Quick Service Mexican-

La Salsa will most likely not be a direct competitor with drive-thru fast-food Mexican restaurants like Taco Bell and Taco Time. The chicken, steak, shrimp, and Mahi Mahi will all be prepared fresh in front of the customers. Quality of produce will be much higher as will the atmosphere, so consequently the menu price range will be higher than fast-food, matching the  dietary needs and gastronomical expectations of the potential customer. We will offer a completely different menu and should not be compared to traditional fast-food Mexican.

Sit-Down Mexican- 

La Salsa with its fresh and extraordinary taste will offer menu items at a fraction of the cost of sit-down dining (perhaps 20%-50% cheaper). There will also be no charge for service that usually comes with being waited on. Another important difference is the quick service without compromising high quality food.

Strategy and Implementation Summary

4.1 marketing strategy.

Advertising costs can overwhelm a new business, so keeping marketing simple and creative will be challenging. Cost effective marketing is one of our keys to success, and fortunately a large portion of it will be taken care of by Santa Barbara Restaurant Group.

A combination of local media and event marketing will be utilized at each location. Radio is most effective, followed by local print media. When the La Salsa construction in Eugene is finished, broader media will be employed. Print media, radio and college events advertising will be the most effective way of generating publicity.

The following are a list of possible places to advertise with:

Qwest Eugene/ Springfield Yellow Pages Pricing-

Customer Service

1/8 page-$258.50/ month Black/ White and $402/ month Color

1/4 page-$507/ month Black/ White and $740/ month Color

1/2 page-$986/ month Black/ White and $1501/ month Color 

Register-Guard Newspaper-

Contact: Dave

An advertisement 2 columns wide once a week runs for $57.02 on weekdays and $62.44 each weekend day.

AT&T Cable Television Advertising-

Contact: Kristi

A wide variety of pricing options are available, cable advertising is a proven good way to reach potential customers.

Clear Channel Broadcasting KPNW-KODZ-KDUK

Contact: Kim

Clear Channel Broadcasting owns news radio, oldies, and new rock stations in Eugene/ Springfield and offers many advertising plans. The price range seems to be between $850-$1500 per month for between 40 and 80 time slots.

4.1.1 Pricing Strategy

All menu items are moderately priced. An typical customer will spend between $5-8 including food and drink. The menu prices are dictated by the Santa Barbara Restaurant Group and there is little room for modification. A student discount might be offered.

4.1.2 Promotion Strategy

If the site location ends up being near 13th Ave. next to the University of Oregon campus, advertising close to and on campus would be very appropriate. This is an area with limited parking where most of the traffic will come by foot. It will be very important to gain recognition from students and hospital employees. Promotional events close to campus, at sporting events, in the dormitories, and through the campus newspaper will tremendously increase sales.

On the other hand, if the store has a high traffic location with ample parking more traditional forms of restaurant promotion and advertising will be used.

4.2 Sales Forecast

Supplies in the restaurant industry, particularly fresh produce and meats and seafood, are constantly subject to changes in the prices, so, while we attempt to maintain consistency, menu prices are also subject to change. The sales forecasts start out at a moderate level and build until the end of the school year where we hope to have the strongest sales. Due to location (by campus) it is probable that sales will see a sharp decline during the summer months (off months). As students begin to come back to school again in the middle of September the sales will pick up again. If the proper location is found the sales may not decrease as much as expected, because if parking is available we could appeal to a larger market. If it is not located near campus the sales might be more consistent, but it would yield close to the same in revenues.

The location next to Blockbuster Video Rental and Little Caesar’s Pizza would offer a chance of more consistent sales and rental costs could also be considerably cut. This is a high traffic location next to a wealthy residential neighborhood. It would be nice to compensate for the sales decline during the summer months next to campus. This location offers a lot of possibilities. 

Two La Salsa franchisees who have provided helpful information on their sales revenues. One, located in Phoenix, Arizona, said that he has a lot competition in town (Quedoba, Chipotle’s, Baja Fresh, etc.). His rough sales were at a very similar level as predicted in the Sales Forecast table. The numbers used seem to be consistent with experience in this industry.

In Eugene, the strongest competitors have not arrived in town yet. If La Salsa is established first it will gain the loyalty of the community, and sales could be considerably higher than those predicted in the Sales Forecast Table.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Benjamin D. Strock will run all business operations for La Salsa Fresh Mexican Grill, except for the final accounting which will be reviewed by an accounting professional monthly.

Other key personnel are the day to day manager and cooks. There is not expected to be any shortage of qualified and available staff and management from local labor pools in each market area.

5.1 Organizational Structure

Benjamin D. Strock will be in charge of store operations. Each store will have a general manager who oversees the day to day operation of their store. They will be rewarded by incremental profit sharing. It will be in their best interest to see that things run properly.

Future organizational structure may include a director of store operations when store locations exceed three and/or we expand to other Oregon cities. This will provide a supervisory level between the executive level and the store management level.

At that juncture, a full-time accountant will need to be added. Also, a sales/marketing director will be added to oversee the expansion effort both to support the growth of existing business and to execute the franchise expansion strategy.

5.2 Management Team

BENJAMIN D. STROCK

[Personal and Confidential information removed.]

5.3 Personnel Plan

When you walk into the typical La Salsa, there is one cashier (usually the manager) and two or three cooks working at all times. Depending on the volume of sales more cooks might be needed. This is estimated into the personnel plan under Other. 

At first there will not be a marketing manager, and Benjamin D. Strock will take care of this. As we grow the need for a marketing representative will be higher.

Benjamin D. Strock will receive $3,000 dollars a month for management of the first restaurants. When profits begin to rise, as owner and recipient of a percentage of profits, he may no longer be included on the payroll.

Financial Plan investor-ready personnel plan .">

6.1 important assumptions.

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

• We assume that the economy gets back on its feet and returns to ‘normal’, after the current recession.
• We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.

6.2 Break-even Analysis

The break-even analysis is based on planned fixed costs estimates. 

6.3 Projected Profit and Loss

In order not to underestimate costs, costs listed are considerably higher than what will most likely be experienced. This makes the profits and margins appear less attractive, but realize there are many ways to cut costs.

6.4 Projected Cash Flow

In the following chart and table it is imperative to realize the importance of having cash on hand. If the company were to run into any problems the cash on hand will ensure that the business stays running.

6.5 Projected Balance Sheet

The projected balance sheet is shown below.

6.6 Business Ratios

The following table outlines some of the more important ratios from the Restaurant/ Eating Places industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 5812.

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Bar Business Plan Template & PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful bar business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your bar business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a bar business plan but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food & beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your bar business concept into reality. Let’s dive in!

Our bar business plan is structured to encompass all critical elements necessary for a detailed and effective strategy. It outlines the bar’s operations, including the types of beverages and the food we will offer, the ambiance and theme of the bar, and any unique features or services that set us apart from competitors, such as live music, themed nights, or craft cocktail offerings.

• Executive Summary : Offers an overview of your Bar’s business concept, including the unique selection of beverages, market analysis , management team, and financial strategy.
• Bar & Location: Describes the bar’s strategic location, ambiance, and seating capacity, offering a welcoming environment for guests to enjoy their favorite drinks.
• Supply & Operations: Details the bar’s supply chain for premium spirits and beers, inventory management, and operational efficiency to ensure a high-quality customer experience.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the bar market.
• Key Trends: Highlights recent trends affecting the bar sector, such as the popularity of craft and artisanal beverages, and the integration of technology for enhanced customer experiences.
• Key Competitors: Analyzes main competitors in your area and how your bar differentiates itself, focusing on your unique selling propositions like specialty drinks, entertainment options, or ambiance.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis tailored to the bar business.
• Marketing Plan : Strategies for promoting your bar and attracting customers, including social media engagement, local partnerships, and hosting special events.
• Timeline : Key milestones and objectives from the initial setup through the first year of operation and beyond.
• Management : Information on who manages the Bar, detailing their roles, experience in the beverage industry, and business management.
• Financial Plan: Projects the bar’s 5-year financial performance, including revenue from beverage sales, profit and loss statements, cash flow analysis, and balance sheet, aiming for significant growth and profitability by the target year.

Bar Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your bar’s business plan, offering a concise overview of your establishment and its offerings. It should detail your market positioning, the range of beverages, food items, and entertainment services you offer, its location, size, and an outline of day-to-day operations. 

This section should also explore how your bar will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your bar’s unique selling points that differentiate it from these competitors. 

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the bar’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your bar’s financial plan.

Bar Business Plan Executive Summary Example

Business Overview

The  business overview  within your executive summary acts as the gateway to acquainting your audience with fundamental details about your bar. Elements such as the establishment’s name, location, and a glimpse into its daily operations serve as introductory notes. Yet, the crux lies in articulating your  unique selling proposition  ( USP ), delineating the factors that differentiate your bar from the competition.

Example: Consider “The Night Owl Lounge,” situated in the heart of downtown. Spanning across 2,000 square feet, this bar offers an inviting ambiance for patrons seeking a blend of sophistication and relaxation. The Night Owl Lounge stands out by curating an exquisite range of craft cocktails crafted by expert mixologists, focusing on locally sourced ingredients to create distinctive flavors in a sustainable environment.

Market Overview

A robust understanding and presentation of market dynamics is integral to this section. It’s imperative to illustrate the scope, growth trends, and industry shifts. Data-driven insights portraying the value and expansion rates of the U.S. bar and nightclub industry are paramount. Additionally, shedding light on industry trends such as the surge in demand for craft beverages and experiential entertainment underscores your bar’s relevance within the evolving landscape.

Example: The Night Owl Lounge operates in the thriving U.S. bar and nightclub industry valued at $36 billion. Within a vibrant market boasting approximately 67,500 similar establishments, the lounge capitalizes on evolving trends by offering an immersive experience centered on craft cocktails, locally sourced ingredients, and a sustainable ethos, standing as a unique proposition amid diverse  competitors .

Management Team

The backbone of any successful venture lies in its management. Highlighting the expertise and qualifications of your management team in your executive summary exudes credibility and competence. Emphasize the backgrounds, experiences, and unique skill sets of key team members, offering a glimpse into the powerhouse driving your bar’s success.

Example: At The Night Owl Lounge, [Name], a seasoned professional with a degree in Business Administration and a wealth of experience in bar and hospitality management, leads the helm. [Name] oversees daily operations, financial planning, and spearheads  marketing initiatives , ensuring a seamless and prosperous venture.

Financial Plan

Concluding the executive summary with a succinct financial plan overview anchors the narrative of your bar’s projected financial journey. Precise yet comprehensive insights into revenue targets, profit margins, and growth strategies provide a clear trajectory of your bar’s fiscal aspirations.

Example: The Night Owl Lounge aims for a projected annual revenue of $1 million by the third operational year, targeting a 15%  EBITDA  margin. This financial roadmap incorporates strategic investments in maintaining an upscale bar atmosphere and innovative marketing campaigns, aimed at fostering community engagement, propelling the lounge towards profitability and local recognition within a five-year span.

For a Bar, the Business Overview section can be effectively divided into 2 main slides:

Bar & Location

Briefly describe the bar’s physical environment, focusing on its design, ambiance, and the overall atmosphere that invites patrons.

Furthermore, mention the bar’s location, emphasizing its accessibility and the convenience it offers to patrons, such as proximity to entertainment districts or ease of parking. Explain why this location is strategic in attracting your target clientele.

Supply & Operations

Detail the range of beverages offered, from craft beers and fine wines to specialty cocktails and non-alcoholic options. Outline your operations strategy, including the sourcing of ingredients, the management of inventory, and maintaining quality control.

Discuss your pricing strategy , ensuring it reflects the quality of offerings and aligns with the market you’re targeting. Highlight any special events, happy hour deals, or loyalty programs that provide added value to your patrons, encouraging repeat visits and customer loyalty.

Industry size & growth

In the market overview of your bar business plan, start by examining the size of the bar and nightlife industry and its growth potential. This analysis is essential for understanding the market’s scope and identifying opportunities for expansion.

Key market trends

Proceed to discuss recent market trends , such as the increasing consumer interest in craft beers, artisanal cocktails, premium spirits, and unique beverage experiences. For example, highlight the demand for bars that offer specialty drinks, themed nights, and immersive experiences, alongside the rising popularity of bars that focus on sustainability and locally sourced ingredients.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your bar in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your bar’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Bar’s Competitors

Begin by identifying both direct and indirect competitors within your locality. Direct competitors might include other bars or lounges offering similar services, cocktails, and entertainment. Indirect competitors could encompass restaurants with bars, nightclubs, or even entertainment venues hosting occasional events. 

Utilize online tools like Google Maps to survey the geographic spread of these competitors and review platforms like Yelp or TripAdvisor for customer insights, which can reveal competitor  strengths and weaknesses . For instance, glowing reviews praising the mixology expertise and vibrant ambiance at “MixMasters Lounge” can highlight a key strength of your competitor.

Bar Competitors’ Strategies

Analyze the strategies implemented by your competitors, focusing on various facets:

• Drink Offerings:  Assess the range and uniqueness of their drink menu. If “Crafty Cocktails” nearby is gaining traction for its inventive mixology and craft beer selection, it indicates a trend towards artisanal beverages.
• Atmosphere and Theme:  Consider the ambiance and theme. A bar like “Retro Vibes” with a nostalgic setting might attract a different clientele compared to a modern and trendy establishment like “Fusion Lounge.”
• Pricing and Promotions:  Compare pricing strategies. Are your prices in line with the affordable offerings at “Happy Hour Haven” or more aligned with the premium rates of “Luxury Libations”?
• Marketing Strategies :  Evaluate their marketing tactics. Do competitors heavily invest in social media marketing, events, or collaborations, or do they rely on traditional advertising methods?
• Customer Experience:  Assess the overall experience offered. For instance, “Relaxation Station” might excel in providing a cozy ambiance and personalized service, enhancing the customer experience.
• Operational Efficiency:  Observe the use of technology or innovative processes. Bars like “TechSavvy Spirits” might leverage mobile apps for ordering and reservations, streamlining customer service.

What’s Your Bar’s Value Proposition?

Reflect on your bar’s  unique value proposition . Perhaps your bar specializes in bespoke cocktails using locally sourced ingredients, or it may offer a thematic experience that resonates with a specific customer segment.

Identify market gaps through customer feedback and industry trends. For instance, the rising demand for alcohol-free or low-alcohol options could represent an underserved market if competitors aren’t catering to this segment.

Consider your location: A bar in a bustling downtown area might focus on happy hour promotions and after-work gatherings, while one in a residential neighborhood could emphasize community events or live music nights to attract locals.

First, conduct a SWOT analysis for the bar, highlighting Strengths (such as a unique selection of beverages, a prime location, and exceptional customer service), Weaknesses (including potential high operational costs, licensing restrictions, or strong competition), Opportunities (for example, a growing interest in craft beers and artisanal cocktails, or the potential for hosting special events), and Threats (such as changes in regulatory environments or economic downturns that may reduce discretionary spending on nightlife).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain patrons through targeted advertising, promotional discounts, an engaging social media presence, themed events, and community involvement. Consider loyalty programs or partnerships with local businesses to broaden your customer base.

Marketing Channels

Effectively utilizing marketing channels is crucial to increasing brand visibility and attracting patrons to your bar.

Digital Marketing

In today’s digital age, establishing a robust online presence is imperative for reaching and engaging with potential customers:

• Social Media:  Utilize platforms like Instagram, Facebook, and Twitter to showcase your bar’s ambiance, special events, drink specials, and behind-the-scenes glimpses. Engage with followers through contests, polls, and user-generated content.
• Email Marketing:  Build an email list by offering exclusive deals or event invites. Send regular newsletters featuring upcoming events, mixology tips, or stories behind signature drinks.
• Website and SEO:  Develop a user-friendly website highlighting your drink menu, event calendar, and ambiance. Optimize it for local SEO to ensure high visibility in searches related to bars in your area.

Local Advertising

Supplement your online efforts with targeted local advertising strategies to reach potential customers within your vicinity.

• Flyers and Local Print:  Distribute visually appealing flyers in local hotspots, offices, and community boards. Advertise in local newspapers or magazines that align with your bar’s atmosphere.
• Events and Partnerships:  Host or sponsor local events, live music nights, or themed parties. Collaborate with nearby businesses or artists for cross-promotional opportunities.

Promotional Activities

Engage potential patrons with appealing offers and loyalty programs.

• Special Deals and Events:  Introduce happy hours, themed nights, or drink specials like ‘Mixology Mondays’ or ‘Craft Beer Showcases’ to attract new customers and retain regulars.
• Loyalty Programs:  Implement a loyalty system where frequent visitors can earn rewards, such as a free drink after a certain number of visits or exclusive access to events.
• Referral Incentives:  Encourage patrons to bring friends by offering rewards or discounts for referrals that result in new customers.

Sales Channels

Effectively managing  sales channels  within your bar can optimize revenue opportunities and enhance customer satisfaction.

Upselling and cross-selling

• Service Add-Ons:  Train your staff to upsell premium or complimentary drinks, appetizers, or specials when taking orders. Offering suggestions for drink pairings or upsizing options can enhance the customer experience while increasing sales.
• Merchandising : Display branded merchandise such as glassware, apparel, or cocktail kits strategically within your bar. Offering these items for sale can serve as additional revenue streams while reinforcing your brand identity.
• Private Events and Reservations:  Promote and cater to private events, including birthdays, corporate gatherings, or special celebrations. Create tailored packages and offer exclusive amenities to make these events memorable, thereby attracting group reservations and fostering repeat business.

Online Booking and Sales

• Online Booking System:  Implement an efficient online booking system for table reservations, event tickets, or private party inquiries. Ensure a seamless booking experience across your website and social media platforms to facilitate easy access for customers.
• E-Commerce:  Consider selling bar merchandise, gift cards, or exclusive event tickets through your website. Providing an online platform for purchasing merchandise or gift cards can extend your brand’s reach beyond the physical bar location.

Membership and VIP Programs

• Membership Options:  Develop exclusive membership or VIP programs that offer perks such as priority seating, discounts on purchases, access to private events, or personalized experiences. Encouraging regular patrons to enroll in these programs can foster loyalty and repeat business.
• Loyalty Rewards Program:  Implementing a digital loyalty program is an excellent way to reward customers for their continued patronage and incentivize repeat visits. Design a system where customers earn points for every dollar spent at your bar.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the bar’s opening, marketing efforts, patron base growth, and potential expansion objectives, ensuring the business moves forward with clear direction and purpose.

The Management section focuses on the bar business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the bar business towards its financial and operational goals.

For your bar business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your bar business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs , and capital expenditures.

For your bar business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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How to Start a Burrito Business – A Easy Startup Guide (2024)

Have you ever wondered how to start a burrito business? Want to pursue your career in the food industry? The business idea is a great opportunity for everyone.

Starting a business comes with challenges, but proper planning, research, and adopting the right strategy can convert it into a profitable venture.

Burritos are a Mexican dish popular in many regions of the world. They are prepared with a flour tortilla wrapped around filling items (meat, beans, rice, cheese, and vegetables).

The business concept is simple: by setting up a restaurant or food truck, you can serve a great burrito recipe to customers, which is also a money-making opportunity.

In the content, we’ll show you how to get started; here are the short insights:

• Creating a business concept
• Developing a roadmap plan
• Preparing a burrito menu
• Setting up the restaurant
• Key steps of the overall process

Follow the guide to learn the basic or key steps to open a burrito restaurant.

Table Of Contents

How to start a Burrito Business? steps

1. Decide your business concept

Before you start, understand the concept of different business models and decide the suitable one that aligns with your goals, target market, location, resources, or budget.

Fast-Casual:

• The casual dining restaurant model is a simple shop idea, including opening a physical shop in high traffic or a potential area.
• Quick service, ideal location, customized burritos with fresh ingredients, and great pricing are the primary.

Food Truck:

• A Burrito food truck can be a profitable idea; without opening a physical setup, a food truck idea can provide the opportunity to sell your burritos everywhere.
• Low startup costs compared to a brick-and-mortar restaurant, and flexibility to move your shop to different locations, including (high foot traffic areas, events, when there is more customer reach, etc).

Delivery business:

• The concept of this model is solely on delivery and takeout, focusing on targeting online food orders, and is suitable for smaller kitchens and urban areas with high delivery demand.
• This model is the best option to set up a reliable food delivery infrastructure to deliver food directly to customers’ homes or offices.

Joining an established franchise like Mucho Burrito provides brand recognition, operational support, and faster scaling but requires franchise fees and royalties.

Before deciding on any concept, research and analyze the target market, consider unique selling propositions (ingredients, unique flavor), location (high foot traffic, rural area, urban area), cost structure (rent, food cost, labor, marketing), technology (online ordering, delivery platforms, online presence), and many more.

Every idea has advantages and disadvantages, and the establishment process is also different, so determine all factors when deciding.

2. Identify your target market

Once you have a better idea of what’s hot and what’s not, you can develop a business plan according to the target market.

So, before creating a business plan, researching and analyzing the market is a step to understanding the market and potential competition.

A good way to start market research is by doing a detailed SWOT analysis, including your strengths, weaknesses, opportunities, and threats.

Study the demographic factors, such as (age, gender, income, education, location, food preference, and lifestyle) which are essential for understanding the target customer and focusing on their needs.

Your target customers:

• Food enthusiasts
• Busy professionals
• College students
• Fitness enthusiasts
• Vegetarians and vegans
• On-the-go consumers
• Young adults
• Late-night eaters
• Event attendees

As a recent research report by technovio.com , the global burritos market is growing with a CAGR of 7.12% (2023-2028) and is estimated to reach USD 17,289.6 million by the end of 2028.

3. Figure business operational cost

Starting the burrito shop requires investment in buying ingredients, equipment, commercial kitchen supplies, rent costs, utility, staffing, and salary expenses.

When you plan for your business, you must prepare a list of all expenses, including licensing, permits, branding, website, online presence, and marketing expenses.

Calculating the startup cost for your burrito business can be challenging due to the various factors that determine the expenses.

Initial expenses:

• License, food service permits, etc.
• Equipment and supplies for kitchen setup.
• Decoration, such as signage and interior design.
• Buying initial inventory and stocks for service.
• Business formation, contracts, and tax filing fees.
• Initial premiums for insurance policy expenses.
• Launch campaign costs, website development, etc.
• Staff training on food safety, operations, etc.

Ongoing expenses:

• Burrito making Ingredients, packaging, spices, beverages, etc.
• Lease payments, electricity, water, gas, waste disposal.
• Online ads, social media marketing, promotions, etc. 
• Maintaining kitchen equipment, utensils, etc.
• Liability, property, workers’ compensation.
• A point-of-sale system, online ordering platform, and delivery app fees.

Other expenses: 

• Franchise fees and royalties. (if you start a franchise)
• If using delivery platforms, you must pay fees (for online service) and delivery costs for vehicles, gas, and a delivery boy’s salary. 

Here is only the basic overview of initial and ongoing expenses; the startup cost can vary on location, operation size, and budget; however, it requires a few thousand dollars to start.

Once you have calculated the required expenses for opening a burrito restaurant, find ways and sources to fund your business. Here are some options you can choose from:

• Personal funds
• Small business loan
• Ask friends and family.
• Crowdfunding
• Government program
• SBA loan, etc.

4. Develop a burrito business plan

Another important thing to consider when opening a burrito shop is creating a business plan, including the necessary details such as your goal, target market, competition, strategy, business overview, resources, financial plan, marketing, etc.

Outline all the required details of your burrito business and define clear objectives and strategies to provide a roadmap for success in the competitive food sector.

What should be included in a plan?

• Executive summary
• Business description
• Target market data
• Sample of menu
• Startup costs
• Operational costs
• Restaurant setup
• Location selection
• Marketing strategy
• Financial needs

Resources you can follow: Small Business Administration   (SBA) , overall business guide. Bplans  – provides templates, sample plans, and expert advice.

6. Start with a brand name

Create a brand name; research a unique, attractive, web-friendly, easy-to-remember, and burrito business-related name for creating an identity.

A business name reflects the specific brand, product type, and service relevancy, so a business name is necessary to stand out in the competitive market.

When you choose a name, consider location, specific niche, and its types.

For example, if your burrito shop is specifically for selling chicken burritos, you can take names like “Chicken Burrito Bliss” or maybe another choice, “Chili Pepper Burritos.”

Once you have chosen a name, the next step will be to register a domain.

Why a domain is important ?

• Secure your online identity.
• Professional presence
• Marketing benefits
• SEO advantages

Also, there are many benefits. Domain registration is a small investment to secure your brand online, which lays the foundation for a successful business.

7. Develop a unique menu

Differentiate yourself from the market competition by providing unique menu options, reliable pricing, and a great recipe.

Focus on creating a menu that should fulfil diverse customer preferences.

Start by selecting a range of delicious fillings for vegetarians and meat lovers. Don’t forget to include sides, drinks, and dessert choices.

Focus on various customer preferences, offer classic burritos, adventurous options, vegetarian/vegan choices, and breakfast burritos.

Fresh, high-quality ingredients and customizable options are key.

Burrito menu options:

• Veggie fiesta:  roasted sweet potato, black beans, quinoa, roasted poblano peppers, avocado, chipotle crema.
• Baja fish:  beer-battered white fish, cabbage slaw, avocado crema, mango salsa.
• Breakfast burrito:  scrambled eggs, chorizo, cheese, pico de gallo, breakfast potatoes.
• Build your burrito: choose protein, beans, rice, salsa, toppings, and cheese.
• Create specialty burritos with unique flavor combinations).

The menu depends mainly on ingredients – chicken, beef, vegetarian, shrimp, vegan, etc.

8. Pick a suitable location

When starting a burrito business, choosing the right location is crucial.

You need to select a location that is easily accessible and visible to potential customers; also, where more people are crowded, there is high foot traffic and demand for Mexican food.

Ensure that the area you choose has sufficient parking, and research whether there are any regulations on food trucks in that location.

Ideal spot for opening a burrito shop:

• Business districts or office parks
• College campuses or student areas
• Tourist spots or popular destinations
• Sporting events or concerts
• Farmers’ markets or other outdoor markets
• Industrial parks or factories,
• Residential areas or neighborhoods

9. Secure equipment and supplies

Obtain the necessary equipment, supplies, and kitchen essentials for making burritos; commercial-grade supplies are required to open a burrito restaurant.

Find the best supplier and buy the essential equipment to operate your business.

You need key items such as a commercial-grade grill or griddle for cooking tortillas and meats, a refrigeration system for storing ingredients, efficient food preparation tools such as knives and cutting boards, and serving equipment like warmers and display cases.

Equipments:

Commercial griddle

• Rice cooker

Food processor

• Tortilla press (if making tortillas)
• Tortilla warmer
• Refrigerators and freezers
• Work tables and prep stations
• Utensils (knives, spatulas, spoons, tongs)

• You need aluminum foil, wax paper, parchment paper, plastic wrap, cleaning supplies, disposable gloves, hair nets, food labels, etc. 

Also, remember to buy additional supplies like disposable utensils, takeout containers, and cleaning supplies to maintain hygiene standards.

Before purchasing anything, research specific requirements (depending on the recipe, business size, budget, shop type, etc.), prepare a list, find the best supplier, and then buy.

10. Business legal requirements

Before launching your business, you must meet the necessary legalities, registration, licensing, permits, taxation, and other considerations.

Register your business if you want to separate your business and personal assets.

You need to register as per the requirements of the state, local, and federal levels.

When you consider registering your burrito business, you need to choose a suitable business structure that should meet your needs and fulfill the goals of your plan.

Choose a business structure:  

Sole proprietorship, partnership, LLC, or corporation have different tax, liability, and paperwork implications. Consult an accountant or lawyer to decide what’s best for you.

Register with your state and obtain the necessary licenses and permits depending on your chosen structure.

Apply for license and permits:

Getting a license depends on location, business size, city, country, and other factors, so make sure you first get the proper idea about it.

• General business license
• Employer Identification Number (EIN)
• Foodservice license
• Food handler’s permit
• Certificate of occupancy
• Building health permit
• Sales tax license
• Zoning approvals

Research for specific permits and licenses required depending on your local requirements because operating a food-based business may require specific permission or certificates.

Open a business bank account to track and manage your outgoing expenses and profit properly; it is a smart tip for separating personal or business finances.

Obtain business insurance:

Business insurance provides financial protection against various types of losses, such as loss of equipment breakdown, natural disasters, or other unforeseen events.

• General Liability
• Property Insurance
• Workers’ Compensation

Consult an insurance agent to determine what type of insurance is best for your burrito business, and they will also help you get insurance.

11. Develop a Marketing Strategy

Marketing and promotion are the primary of business success and growth; create an effective strategy to advertise your burrito restaurant.

A successful marketing and advertising strategy will attract customers to visit your shop and can build a brand within the industry.

Several marketing ideas you can follow, focusing on your target market, choose the best strategies. Currently, online – social media marketing, SEO, paid advertising, social media campaigns, online shop listing, and email marketing are popular.

Here are some common advertising ideas:

Social media promotion:

• Create social media profiles on different platforms, including (Facebook, Instagram, TikTok, Twitter, Linkedin, Pinterest, and Reddit, and create a YouTube channel).
• Active on every social media platform, share videos, photos, content, and information about your burrito shop, and engage the audience; try to create a strong online presence to increase your popularity.

Create a website:

• In the digital era, having a user-friendly business website is a necessary part of online branding, designing your website focusing on your target customer, creating an about us page and a contact us page, add your menu, pricing, and location details.
• Requirements for building a website (a domain, hosting, themes, and SEO tools): WordPress is a great platform for creating a website with easy-to-understand features and functionality.

Influencer marketing :

• Partnering with local food bloggers or influencers can help increase brand awareness and attract a wider audience to your shop.

List your service in local directories:

• Boost local visibility and SEO: list your service in relevant directories (Google My Business, industry-specific platforms, local Chamber).
• Fill profiles with accurate info, keywords, and calls to action. Update regularly, respond to reviews and track effectiveness.

Launch with a grand opening:

• Once everything is ready, plan a grand opening event to create a buzz in the local area.

Frequently Asked Questions

Is the burrito business profitable.

Starting a burrito business can be profitable, but it depends on location, competition, food quality, ingredients, marketing, and management.

How much does it cost to fill a burrito?

A burrito depends on the ingredients used to fill it, but the average cost is between $2 to $10.

What makes burrito so good?

By using fresh, healthy ingredients such as meat, beans, rice, cheese, and salsa, their combination, and their texture, you can make them a satisfying and delicious meal.

What meat is best for a burrito?

The best meat for a burrito, there’s no single “best,” but carne asada or carnitas reign supreme for many, with al pastor a strong contender, depending on preference for flavor and texture.

Is burrito made of Maida?

Traditionally, no burritos use wheat tortillas, but “Maida” (all-purpose flour) can be a substitute.

Wrapping up

While the deliciousness of burritos may be undeniable, starting a successful business requires more than a tasty recipe.

Establishing a burrito business requires time, effort, proper planning, research, dedication, and hard work; success depends on market demand, competition, and other factors.

We’ve discussed the key steps for starting a burrito business; if you have other doubts regarding startups, ask your query in the comment.

You may also like: Start a pancake business. Start a chicken wing business.

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EDITORIAL MANAGER

Sidhanta Bhoi, Editorial Manager and founder of our business idea blog is dedicated to uncovering and sharing innovative market trends. His expertise helps entrepreneurs and professionals stay ahead with fresh, impactful business concepts.

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How to Start a Burrito Business: A Step-by-Step Guide

By Happy Sharer

Introduction

A burrito business is an exciting venture that can provide delicious, high-quality food to customers in your area. Starting a burrito business requires careful planning, research, and dedication to ensure success. This guide will help aspiring burrito business owners gain knowledge of the process and understand the challenges and benefits of launching their own business.

Research the Local Burrito Market

Before you launch your burrito business, it’s important to understand the local burrito market. Researching the demand and competition in your area will help you identify potential customers and create a unique business model that stands out from the competition. Additionally, staying up-to-date on current trends in the burrito market will help you anticipate customer needs and develop offerings that are attractive to consumers.

Investigate Legal Requirements

Once you’ve researched the local burrito market, it’s time to investigate the legal requirements for starting a business in your area. Understanding local business regulations is essential for ensuring compliance and avoiding costly fines or other penalties. Additionally, obtaining all necessary licenses, permits, and registrations will help ensure your business operates legally and ethically.

Develop a Business Plan

Creating a comprehensive business plan is a crucial step for launching a successful burrito business. Your business plan should include strategies for identifying target customers and creating effective marketing campaigns. Additionally, you should estimate startup costs and develop a financial plan that outlines expected revenue, expenses, and profits.

Source Ingredients and Suppliers

Once your business plan is complete, it’s time to source ingredients and suppliers. Finding high-quality ingredients is essential for creating unique recipes and providing delicious burritos to customers. Additionally, locating reliable suppliers that meet your budget and needs is key for ensuring a consistent supply of ingredients and preventing any shortages.

Secure Funding

Securing funding is the final step before launching your burrito business. Exploring different financing options will help you find the best option for meeting your startup costs. Additionally, applying for funding and securing capital for launch will provide the financial resources necessary for getting your business off the ground.

Starting a burrito business requires careful planning, research, and dedication. By following the steps outlined in this guide, aspiring burrito business owners can gain knowledge of the process and understand the challenges and benefits of launching their own business.

(Note: Is this article not meeting your expectations? Do you have knowledge or insights to share? Unlock new opportunities and expand your reach by joining our authors team. Click Registration to join us and share your expertise with our readers.)

Hi, I'm Happy Sharer and I love sharing interesting and useful knowledge with others. I have a passion for learning and enjoy explaining complex concepts in a simple way.

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How to Write a Winning Restaurant and Bar Business Plan (+ Template)

Creating a business plan is essential for any business, but it can be beneficial for restaurants and bar s that want to improve their strategy or raise funding.

A well-crafted business plan outlines your company’s vision and documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the key elements that every restaurant and bar owner should include in their business plan.

Download the Ultimate Bar Business Plan Template

What is a restaurant and bar business plan.

A restaurant and bar business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will succeed, your areas of competitive advantage, and information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Restaurant and Bar Business Plan?

A restaurant and bar business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Restaurant and Bar Business Plan

The following are the critical components of a successful restaurant and bar business plan:

Executive Summary

The executive summary of a restaurant and bar business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your restaurant and bar  
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

You may not have a long company history if you are just starting your restaurant and bar. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your restaurant and bar company, mention this.

You will also include information about your chosen restaurant and bar business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a restaurant and bar business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the restaurant and bar industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a restaurant and bar business’ customers may include office workers who are looking for a place to have after-work drinks or families who are looking for a kid-friendly restaurant for dinner. 

You can include information about how your customers decide to buy from you and what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or restaurant and bar services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will differ from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your restaurant and bar business via word-of-mouth or by partnering with another business.

Operations Plan

This part of your restaurant and bar business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

You also need to include your company’s business policies in the operations plan. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, your Operations Plan will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. 

Examples of milestones for a restaurant and bar include reaching $X in sales. Other examples include expanding to a second location or launching a new menu.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your establishment. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here, you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Restaurant and Bar

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : Everything you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Restaurant and Bar

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup restaurant and bar .

Sample Cash Flow Statement for a Startup Restaurant and Bar

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and grow your restaurant and bar . It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written restaurant and bar business plan is a must for any business owner. It’s a great tool for attracting investors and keeping the company focused.  

Finish Your Bar and Restaurant Business Plan in 1 Day!

How to Open a Burrito Restaurant

It is not difficult to open a burrito restaurant. The key consideration is deciding whether you want to start from scratch or purchase a franchise. Franchises require considerable investments. Your investment for a Chipotles franchise would be about $125,000, according to Business Franchise World. A Currito franchise can run up to $400,000, according to The Franchise Mall. Franchise companies usually offer training and advertising support. But if you don't have enough funds, consider starting out on your own. You also need to consider if you want to run a fast food burrito restaurant or a casual dining facility.

• Find out which business licenses you need for your burrito business, including permits and liquor licenses. Speak to representatives at your local city or county administration office about required licensing. Create a name for your business if you aren't franchising. Register your business name as a DBA or "doing business as" entity through your city or county, advises the U.S. Small Business Administration.
• Visit Mexican or burrito restaurants in your area to study their menu items and decor. Make a note of the various menu prices, too. Decide what types of products you want to sell and how you want to decorate your burrito restaurant.
• Find a location in a high traffic area, such as downtown or in a busy shopping center or mall. Negotiate the lowest monthly rent possible with the landlord.
• Find a wholesale food supplier for your burrito business. Check Foodsupplier.com for various food suppliers and call food wholesalers in your area to see which sell burritos. Ask the wholesalers if they also sell paper products such as napkins and paper bags. Select the wholesale supplier that offers you the lowest unit costs.
• Search print and online yellow pages for restaurant equipment manufacturers and wholesalers. Contact various suppliers who sell cash registers, steam tables, fryers, pots, pans and other equipment. Order all your burrito restaurant equipment, including your menu board.
• Hire employees for your burrito restaurant. Place a "For Hire" message on any outside signs or post a note on your front door a couple of weeks before you open.
• Set up all your restaurant equipment about the same time as you are hiring employees. Decorate your burrito restaurant with a Mexican or southwestern theme. Use festive colors such as yellow, green, orange, purple, red and light blue. Have workers wear sombreros, shawls and other Mexican garb.
• Distribute fliers at shopping centers, grocery stores and other high traffic locations to market your burrito restaurant. Place ads in your local newspaper. Run ads in one or more coupon magazines distributed by mail or in the Sunday newspaper. Contact local radio and television stations and ask for an interview about your new burrito restaurant.

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BURRITObar, USA Inc. Gears Up for Growth in Florida Through Master Franchise Agreement

TORONTO ON, June 23, 2023 – BURRITObar, USA inc., announces that it has entered into a Master Franchise Agreement for Florida to develop 90 stores over 20 years.

BURRITObar, the sister brand of barBURRITO, Canada’s largest and fastest growing Tex-Mex food franchise, has entered into a new master franchise agreement with AHARA BB, LLC. The agreement aims to expand the BURRITObar brand in the state of Florida.

“[AHARA BB, LLC] possesses a strong track record of success in the franchise industry. They are well-suited to develop and support our brand.” states Founder and Chief Executive Officer, Alex Shtein. “Their expertise in multi-unit franchising, business acumen, and extensive knowledge of the restaurant industry will be pivotal in driving growth and ensuring the continued success of the BURRITObar brand.”

Under this agreement, AHARA BB, LLC will establish a flagship location that will serve as a corporate showcase for the brand and function as a training facility. Additionally, the agreement grants AHARA BB, LLC exclusive rights to manage and develop all BURRITObar locations within the designated territory.

“This agreement is a significant milestone in BURRITObar’s growth strategy internationally as we continue to focus on expanding our footprint in the United States of America with our Master Franchise Model” said Jeff Young, Chief Development Officer. “The USA is a key market with significant long-term growth opportunity. We anticipate that the USA will continue to fuel our expansion and enhance our brand’s reach.”

In 2023, barBURRITO is on track to open 90 new units in Canada, following the opening of 75 locations last year. Together, barBURRITO and BURRITObar represent two of North America’s largest and fastest growing Mexican food franchises. BURRITObar is poised for explosive growth in the limited fast-casual Mexican food segment throughout the United States.

About BURRITOBar, USA Inc.

Established in 2005 in Toronto Canada, barBURRITO Fresh Mexican Grill features healthy, fresh, made-to-order Tex-Mex, in a quick serve restaurant format. Since its inception, barBURRITO has grown to become the market leader and with over 260 stores in Canada, the country’s largest and fastest growing Mexican food franchise. In 2020, the company expanded to the United States under the brand BURRITObar and has since entered into single unit Franchise Agreements, Area Development Franchise Agreements, and Master Franchise Agreements to open hundreds of locations throughout the nation.

For further information regarding BURRITOBar and its expansion plans, please contact Jeff Young at [email protected].

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• Patty's Mexican Kitchen & Catering

• 107 reviews
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• Follow Andrew C.
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I'll start by saying the food is really good.  Most of our party had fish tacos .  We had the nachos as an appetizer.   The ambiance of the patio is nice.  We arrived just before 7pm on Friday night with a party of 8.  The Website and Yelp both list the hours as open until 8pm.  However, the man at the counter said we had to order immediately because they were closing.   We mentioned what the Website says and they told us they haven't been able to update it.   We ordered a round of Huckleberry margaritas which were also great.   What could've been a great experience could've been a lot better had they not been rushing to close the bar and the restaurant around us.   We left full but disappointed.

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• Follow Rod S.
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Hidden gem, worth the visit to this walk-up (even if their hours are irregular). Authentic Baja-style fish tacos and burritos. Good spice on the carne asada with whole Grilled jalapeños. House mole sauce and salsas. Hard to beat their flower-filled patio on a beautiful Moscow day, especially with tap Pacifico. Food is hand-prepared by the owners, with Patty on the grill. They head south for the winter, so catch them while they're open!

• 190 reviews
• Follow Shay B.
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The patio under the arbor is a nice place to sit on a warm day.  The flowers are beautiful! The food was very fresh and delicious, although I think my fish tacos would have been better if made with a thicker variety of fish.  I did not ask, but suspect that they use Tilapia because the fish was very thin.  The double corn tortilla, thick fish batter, and substantial amount of toppings overpowered any flavor from the super-thin fish.  The rice and beans served with the meal were fresh and flavorful, just like traditional Mexican rice and beans.

• Elizabeth S.
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Oh, my.  The food was amazing...I had the fish tacos .  My date had fajitas.  So yummy!!!

• Sandpoint, ID
• Follow Heidi R.
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Yuck. Don't waste your time or money. Drink are  syrupy and lack flavor. The food was bland & it took forever. We ordered carne asada tacos traditional style; they got it wrong & it was bad our friends got nachos the tasted bad as well. The grounds were dirty and unkept.

• Coeur d'Alene, ID
• 160 reviews
• Follow Dayna C.
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This is a cute lil stop right next to Idaho University in Moscow. You put your order in at the front counter, and you can find a sunny seat outside, like I did today. They do have inside seating, and they allowed my 2 labs to sit outside on their porch. I ordered the yukatan fish tacos . Though the tacos were tasty, the toppings were really overkill. It made the taco super heavy, and if left sitting too long it would make the tacos too soft n soggy. The rice was well seasoned, I didn't try the beans, as I'm not a bean fan. The margarita was just ok, it came out of a tap, again which I'm not a fan of.  The queso I ordered was a let down-it was grainy, lumpy n not appetizing at. The service was very friendly and prompt, I might try the place another time, but it was not my most favorite for Mexican. I'm not saying it was bad, it has definite character here!

• Seattle, WA
• Follow Danetta H.
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We had the breakfast burrito and tacos at the farmers market they were both amazing.  I will defintely go again and try something else.

• Follow Grant G.
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Really disappointed by how the service has fallen off. I've been eating here literally since they opened over 10 years ago and although the food has always been good, they've  become unbearably slow. Today our order for 2 people, 3 street tacos and a burrito, took 45 minutes. People next to us waited almost an hour. Completely unacceptable for a restaurant.  Prices have also risen significantly which is disappointing. Overall, dad it's gone downhill and will be eating elsewhere for my trips to Moscow from now on.

• 354 friends
• Follow Brooke S.
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I love their fish tacos . I'm not sure how fresh the fish actually is but...who cares because it is fried to an inch of its life and is so, so delicious. Their chips and salsa are AMAZING and their burritos haven't failed me ever. The service is pretty slow but grab and drink, enjoy their outdoor patio, fill up on chips and salsa and just waaaaaaait. So worth it.

• Jamestown, CA
• Follow Angela G.
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The food is decent, pretty expensive for just a normal burrito though. I wouldn't really recommend coming here it always takes forever to get your food even if you just order some simple tacos or burritos. It's alright just be ready to pay more than the food is worth.

• Michelle G.
• 106 reviews
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I have been a fan of this restaurant for a long time. The food is fresh and always made to order, unlike other places where I'm pretty sure they order from food distributors. There are other Mexican options in town, and all are very different. I usually order fajitas or tamales, but my friends rave about other items like the chilaquiles, tacos and other specials. This place is a family-run place. The staff is friendly, and the location is convenient. I love sitting outside when the weather is nice. As food prices have gone up, so have the prices of dishes at the restaurant. Chicken, limes and avocados, staples at Patty's are high, and cost restaurant owners more lately. Although some prices dishes seem high,  portions are large and there are daily specials, like 2-for-1 burritos on Tuesdays and happy hours during the week. I also appreciate that the owners are also on site. The restaurant is good and local, so if you enjoy this style of Mexican food, keep supporting this small business. FYI, there is no microwave on the premises, and they prepare everything, even the chips, in house. Even the chorizo is made by hand. Quick tip: They will get busy, so don't expect your food in five minutes. Grab a beer and just enjoy hanging out on the patio!

• Harvard, ID
• Follow Emily C.
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This place used to be great. What happened? Got a super burrito and nachos to split. Cost $25. The burrito tasted like a Taco Bell bean version. What's super about that? The nachos same thing... No meat or maybe a tablespoon of finely chopped up something?? Oh and then you have to pay extra for pico salsa...$1 for a tablespoon. High price low quality. Not worth it.

• Follow Kate L.
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Fantastic tacos and "patty-ritas" and delicious home made chips and salsa while you wait for your meal in their garden like courtyard. This place gets incredibly slow when they are busy, popular with the Greek crowd and for events like Moms weekend so watch out, you might be waiting a while. Take a jacket if there is a breeze since the lattice surround offers no shield from the chill. Overall great!

• Follow E P.
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I love this place.  The outdoor seating the friendly staff the house made chips with two types of salsa the amazing food it just doesn't get better than this.  As the sign says it's not a fast food restaurant expect to sit a while munching on chips and talking with friends while your food is made to order it is worth the time.  They even deliver but not on tuesday because tuesday is 2 for one burrito day and they get swamped.  I've yet to have anything there that disagreed with me.  Took my father there for tacos once.  They offer both street style and tex mex style so we were both very happy.

• SheilAnne S.
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We went after a football game this past fall, it was not good at all. The food was bland, dry and cold. Took forever to get our food, it wasn't right and it was nothing like I remembered from the last time I visited. It's off our list, I'd rather go across the street to Taco time.

• Follow Eric C.
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The prices here are a little on the high side for dinner but good for lunch. I'm a huge fan of the fish tacos . The menu, and building itself, has evolved over the years into a solid restaurant. If you're in the Palouse and craving Mexican food, make sure to stop by Patty's.

• Cle Elum, WA
• Follow Gabe E.
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I have traveled to Mexico for many years and have experienced all kinds of meals in all kinds of places and because of this rarely eat at Mexican restaurants in the Northwest because most are simply not Mexican food like is had in Mexico. Having said all that, Patty's takes me as close to Mexico as I've ever gotten at a Restaurant in the Northwest. Your meal is prepared fresh and it tastes great too. I had a grilled fish taco meal which was not on the menu but they made it without a problem. To top it off most seating is outside just like Mexico. I will return.

• Follow Karina G.
• Stop following Karina G.

the place looks gorgeous after the renovation but there's a few things that could use a little change. bottom line, its mostly an efficiency issue. it seems that they are always under-staffed. food ALWAYS gets to you way longer than it needs to be, considering everything should have already been prepped and just plated. its generally a 30-45 minute wait to get your food. very little chips and salsa are brought while you wait for your food and they rarely get refilled. however, when the food does come, its usually really delicious. i recommend the tacos vs the burritos. burritos don't taste as good. it just has a lot of beans.. and thats  the only thing you can really taste.

• Mays Landing, NJ
• Follow Rob B.
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I had the chimichangas and a few other things, but I wasn't terribly impressed until I had the the traditional tacos . They're perfectly flavorful and work well with lime. The service is great. It has a very small-town feel appropriate to its Moscow clientele. The seating here just plain sucks if it's cold. There's a little hut that usually can't accommodate the lunch or dinner crowd, and the hut itself is, naturally, fairly cold.

• Orange County, CA
• 174 reviews
• Follow Pauline F.
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Do not underestimate this small mexican shack in idaho! It's small, but they emphasize it is NOT fast food, and I wholehearted agree. The food here is pretty authentic as it gets in Idaho. Seating: is outdoor in a cute area with hanging flower plants and benches with tables that go up to your chest (or maybe my friends and I are just a little short). Very pet friendly, as some people brought their dogs. Food: I got two carne asada soft tacos here (one traditional, one non) and they were both pretty good. A little on the small side for what it's worth though, but it definitely hit the spot. My friends got the Pollo en Mole, which was very moist and tasty, and the shredded beef burrito. We inhaled the food in 10 minutes. They guys here are so nice and will come around and bring you chips and salsa; and the salsa here is amazingly good, although a bit on the salty side though.

Menu may not be up to date. Submit corrections.

Patty's Mexican Kitchen & Catering Menu

Extra Cheese

Side of sour cream.

Chips & Salsa

Habanero salsa.

Rice & Beans

Salsa (8oz.), quesadilla - cheese only, quesadilla - con carne, 1/2 dozen tamales, dozen tamales, tamale meal, taco dorado or suave, enchilada meal, super quesadilla, chipotle shrimp meal, 10" jr. burrito, 12" super burrito, 14" grande burrito, 2' the big vandal.

Meat Choices

Chicken (pollo), fish or shrimp, chorizo (mexican sausage), carne asada (steak), picadillo (shredded beef), marinated pork (al pastor), patty's special, patty's alambres (barbed wire).

Qdoba Mexican Grill

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