write a better cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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CVs & Résumés

• Oct 27, 2023
• 14 min read

How to Write a Cover Letter: 20 Essential Tips (+3 Examples)

The document that gets you noticed by employers.

Chris Leitch

Editor-in-Chief & Résumé Expert

Reviewed by Electra Michaelidou

Cover letters are the bane of every jobseeker’s existence. But they’re a necessary evil.

Indeed, most hiring managers will use your cover letter to evaluate your candidacy and decide on whether reading your résumé is worth their time , never mind inviting you to an interview.

That’s why it’s so important to spend time and careful thought in writing the least generic and most compelling cover letter you can.

Not sure how to write a letter that grabs the hiring manager’s attention?

In this article, you’ll find a curated collection of 20 tips that will walk you through the entire process, from start to finish — plus examples to inspire you and a free template to ensure job search success in 2024 .

Getting started

Before you put pen to paper (or hand to keyboard), you’ll first need to do some prep work for your cover letter:

1. Understand the purpose of a cover letter

Writing a cover letter is so much more than simply a way to express your interest in an open position. It’s a way to effectively market yourself as the ideal candidate for said position.

Essentially, your letter should do four things:

• Relate your skills, experience and qualifications to the target job.
• Explain why you want the job in question.
• Demonstrate your interest in the company.
• Invite the reader to follow up with you regarding the job opportunity.

Keeping all this in the back of your mind as you set out to write your letter can help you write a better one.

2. Review the job description

It’s time to go back to the job description of the position you want to apply for, and carefully read it — and read it again — to really understand what the employer is looking for in the ideal candidate.

As you read through the description, make note of any important keywords and phrases , as well as any special instructions. All this will come in handy during the writing stage, which we’ll get to shortly.

3. Research the company

Find out as much as you can about the company you’re applying to. Check out their website (paying special attention to their mission, values and culture), read up on company news and announcements, and go over employee reviews.

The more you know about your potential employer, the better you can personalize your letter to them. For example, if they’re planning to expand operations to Asia, you could highlight your fluency in Mandarin or Hindi , or how you previously worked in Japan for five years and have an extensive list of useful industry contacts.

4. Identify your unique selling point

Everyone has a unique selling point. It could be being fluent in seven languages, having a knack for turning failing companies around, or being the winner of a highly prestigious industry award.

Take the time to identify your own USP — essentially what makes you unique among your competition — by assessing your skills , experiences, qualifications and accomplishments. This should then be the focus of your letter.

Writing your cover letter

Now it’s time for the actual writing part. Just keep the following tips in mind:

5. Focus on what you bring to the table

One of the biggest cover letter mistakes that you can make is making it all about you — think: “I am applying for this job, as I believe it will help me develop my skill set and expand my knowledge.”

Employers don’t want to feel like they’re a steppingstone onto something bigger and better. They want to know what you can do for them , not what they can do for you . So, focus your letter around how your past experiences and achievements can help you contribute to their company’s success.

6. Incorporate keywords

Consulting the list of keywords and phrases that you identified when reviewing the job description, figure out how you can naturally incorporate them into your letter .

For example, if “in-depth knowledge of SEO” is listed among the position’s requirements, you could work the exact phrase into your letter, like so: “With 8 years of experience in copyediting for leading digital publications, I have in-depth knowledge of SEO and social media marketing .”

That said, don’t go overboard. Only do this for the most relevant and important keywords, and only where it makes sense to do so.

7. Don’t apologize for skills you don’t have

While you should, ideally, be applying for jobs that you’re qualified for, you (or anyone else) will never meet 100% of the position’s requirements — and that’s okay. What’s not okay is apologizing for your shortfalls.

When you bring attention to the skills or qualifications that you lack, you’re setting yourself up for failure, as your lack of confidence will rub off on the hiring manager . Instead, direct their attention to your strengths.

8. Use numbers and metrics

Don’t just tell the hiring manager that you’re good at something — show them, too. A simple trick to achieve this is to quantify your achievements with numbers and metrics, as doing so provides concrete evidence of your impact and results in past jobs.

For example, instead of simply saying that you have a “track record of increasing revenue”, mention how much revenue increased by because of your efforts — like so:

As the Vice President of Sales at Company ABC, I increased annual revenue by 45% in just one year, doubling our client base and establishing strong relationships with key stakeholders.

9. Don’t rehash your résumé

Your cover letter is meant to complement — not replicate — your résumé.

While it should touch upon the content of your résumé (that is: your experiences, skills and accomplishments), your letter should “zoom in” on the most salient points of your résumé and talk about your experiences in a way that you otherwise couldn’t highlight there, given the limited space you have.

Still, make sure that the information you’re touching upon in your letter has already been included in your résumé — don’t introduce brand-new skills, achievements and experiences.

10. Be concise

At the heart of impactful writing is conciseness. This helps improve clarity, keep your reader engaged and even enhance your credibility.

Keep your cover letter to one full page at most — and half a page at least — and aim for a total of 250–400 words. Also, use short sentences (no more than 25 words), limit paragraphs to 3–5 lines, and consider using bullet points to break down longer paragraphs into easily digestible chunks.

11. Use active voice

The active voice (eg: “Zombies ate Karen”) is far more direct, impactful and compelling than the passive voice (eg: “Karen was eaten by zombies”). It also makes you sound more confident and professional.

Of course, the passive voice sometimes works better than the active voice (such as when you want to emphasize the action over the subject), but try to steer clear of it as much as you can. You can do this by watching out for “by” phrases and “to be” verbs (“be”, “is”, “being”, “been”, etc).

12. Get the tone right

It’s not just about what you say in your cover letter; it’s also about how you say it.

It’s a good idea to match your writing style to that of the company . If their website’s tone of voice is formal, then adopt the same tone in your letter. If they’re quite laidback, though, then use a more upbeat and friendly tone.

As a general rule of thumb, keep it professional — but try to work in a bit of your own personality (without going overboard).

13. Use positive language

In your cover letter, positive language can increase optimism in the reader of you and portray you as a credible and respectable applicant .

Where possible, use “I am” and “I have” phrases (which demonstrate confidence), as opposed to “I feel” and “I believe” phrases (which are subjective and imply uncertainty in your own abilities). Likewise, eliminate weak words and phrases like “some knowledge” and “fairly experienced”, and generally try to use language that shows agreement, flexibility or incentive.

14. Follow any special instructions

Some job descriptions include special requests for cover letters, such as answering specific questions, listing salary requirements (which is rare but not unheard of) or using a particular file type. It is beyond imperative that you follow any such instructions precisely .

If you don’t, the hiring manager will inevitably assume that you’re either a) lazy or b) unable to follow basic instructions — either way, it will land your job application in the rejection pile .

15. Don’t overuse “I”

While your letter should use a first-person perspective, you need to be careful that it doesn’t end up sounding like your autobiography and creating the perception that you’re self-centered .

As such, it’s a good idea to minimize the use of personal pronouns like “I” and “my” where possible. If you can, rework sentences that contain instances of “I”, especially at the beginning — without, of course, sacrificing proper grammar.

16. Speak to the reader

When you speak to the reader, and not about them, you can better connect with them . As a result, they’ll be more inclined to shortlist you, as you’ve already got some rapport going.

Do this by addressing the hiring manager by name in your letter’s greeting, highlighting the common ground you found during your research, and incorporating personal pronouns like “you” and “your” (where it makes sense to do so).

As a lifelong fan of Company ABC, I was excited to learn that you’re currently looking for a Junior Accountant to join your San Francisco-based team.

17. Use plain English

You may be applying for a highly technical job, but your application will likely (at least at first) be read by a recruiter or HR manager who isn’t at all familiar with terminology frequently used in your field.

As such, it’s best to use plain English that everyone can understand — regardless their job title or even language proficiency — and to keep industry jargon to an absolute minimum .

Testing your cover letter

You’ve finished writing your cover letter and you’re ready to submit it, but wait — don’t hit the “Apply” button just yet:

18. Proofread

Always make the time to proofread your cover letter ( and résumé! ) before sending it off.

Ideally, you should take a couple of hours away from your letter , allowing yourself to recharge your batteries and come back to it with a fresh pair of eyes.

Try different proofreading techniques , like reading your letter backwards, reading it aloud, and focusing on one issue at a time (capitalization, verb tenses, spelling, punctuation, and so on).

19. Ask for feedback

As you’re the one writing your cover letter, it’s sometimes difficult to be unbiased when reviewing your own work . After all, you know what you’re trying to say — which makes it easier to miss mistakes in terms of structure, flow and grammar.

For this reason, it’s a good idea to ask friends, relatives, teachers or, even better, a professional résumé writer for their feedback. Email them a copy of your letter, including a link to the job you’re applying for and a list of things you particularly want their input on.

20. Email your letter to yourself

Finally, it’s important to make sure your document works properly when opened . You can do this by sending a test email (with your letter attached) to yourself and opening it on a different computer.

This is a great way to check your letter’s formatting, and fonts especially — indeed, the font you’ve chosen may not be supported by the hiring manager’s operating system. This will result in a replacement font being displayed, which could potentially impact your cover letter’s overall look and feel for the worse.

Check out our video with our best cover letter tips:

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Cover letter template

Our free, ATS-optimized cover letter template is both editable and easy to use, and comes complete with helpful suggestions and practical tips to guide you in crafting your own job-winning letter.

Download the template by subscribing below:

Cover letter examples

Need some writing inspiration? We’ve crafted three cover letter samples, each tailored to a specific situation, to help you get started — all based on our collection of professionally designed premium templates.

1. Changing jobs (and employers)

If you’ve decided it’s time to move on to greener pastures , your cover letter should highlight what you can do (and that you do it well) and how your past success and results can benefit the company you’re applying to. Consider this cover letter example:

Get the Active template

2. Applying for an internal position

If you’re eyeing an internal position that has recently opened, you’re at an advantage as you know more about the company’s internal structure, culture and priorities than you would if you were applying to a different company. For internal position cover letters, it’s always a good idea to name-drop a recommendation or referral, like in this sample:

Get the ATS-Friendly Template

3. Applying for a scholarship

Cover letters aren’t strictly reserved for applying for a job or an internship. They can also be used for scholarship, grant and even college applications, where you should highlight your dedication, passion and goals. Consider this sample scholarship cover letter:

Get the Savvy template

Cover letter FAQs

If you still have questions about cover letters, fret not: we’ve got the answers.

What is a cover letter?

A cover letter is a one-page document that you submit as part of your job application (alongside your résumé). It’s, essentially, a piece of persuasive writing that introduces yourself to potential employers and conveys why you’re a great candidate for the position.

Do I even need one?

Yes, cover letters are absolutely necessary . Hiring managers expect you to include a cover letter in your job application , and if they can’t find one attached, they’ll likely assume that you don’t really care about the job — which could mean instant rejection. The only time you should ever skip the cover letter is when the job description specifically requests you to (which is rarely the case).

How should I structure my letter?

Your cover letter should consist of three main parts: an opening paragraph (introducing yourself and why you’re applying), the middle paragraphs (highlighting why you’re a great fit for the job) and a closing paragraph (expressing gratitude and highlighting a call to action). Make sure to also include a professional greeting and a complimentary close.

How should I design my letter?

Your cover letter should complement your résumé’s design and overall look . This means using the same fonts and colors, and adopting the same formatting across both documents (and any other supplemental documents, for that matter). This will effectively help you create a consistent personal brand .

How should I submit it?

This depends on the employer’s preferred method. You’ll typically find this information at the end of the job description, where you’ll be asked to either complete an online form or send an email. In the case of the latter, make sure to write a short, descriptive subject line like “John Smith — Application for Junior Accountant Position”.

Key takeaways

While your résumé is what gets you the interview , it’s your cover letter that opens the door in the first place. But a cover letter takes careful thought and effort — get it wrong, and that door is swiftly closed in your face.

Using the tips and examples we explored in this article, you’ll hopefully be able craft a cover letter that not only keeps said door open, but that also gets you through it .

To sum up, here’s what we learned about writing a strong cover letter:

• Do some prep work. This includes reviewing the job description and identifying your USP, which will be helpful when you get round to writing your cover letter.
• Be strategic. Focus on how you can contribute to the company’s success, incorporate relevant keywords, use numbers and examples, and follow any special instructions.
• Review examples for inspiration . But don’t copy/paste content you find online; use your own words to tell your story and make your letter yours .
• Add the finishing touches. Proofread your cover letter before sending it out, and ask a trusted friend to look over it too.

Got a question? Let us know in the comments section below!

Originally published on June 28, 2017.

Cover Letters

Finding a Job

Job Applications

How to write a great cover letter

A cover letter is your chance to introduce yourself to a potential employer and spark their interest in reading your resume.

When you’re prepping job applications, a cover letter might seem like an afterthought compared to your resume. But your cover letter is worth just as much attention . That doesn’t mean it needs to be overly detailed – in fact, a simple single page is best.

Here are the key points to know about cover letters, plus the steps to follow to write one.

What is a cover letter?

A cover letter is a short letter that accompanies your resume when you apply for a role. It’s often the first point of contact you make with a potential employer, hiring manager or recruiter for a job application.

It’s a way to give the employer a sense of who you are, highlighting your skills and experience, before they read the information in your resume. Just as if you were meeting someone for the first time, you’d introduce yourself first before getting into the detail.

Sometimes, a short email can take the place of a cover letter, but the way you write it is much the same.

Take a look at this article comparing an average cover letter to a great one to help you see how to craft yours well.

How does a cover letter compare to your resume?

Your resume and cover letter complement each other but do slightly different things. Your resume summarises the key details of your skills, work experience and education. Resumes are best formatted with bullet points and broken into sections with subheadings, across about two pages.

A cover letter is shorter and sharper: a single page is best. It’s also more of a conversation opener – you’re speaking to the person responsible for the role you’re applying for, expressing your interest in the job and showing them why you’re a good fit for it.

The language in a cover letter is more personal. For example, a social worker’s resume might include, Redeveloped community youth program, increasing participation by 20 per cent. But in a cover letter you can write in the first person, which might read as, I’m a dedicated and driven social worker, with a strong commitment to supporting disadvantaged youth. It’s a chance to describe your skills and experiences in a way that also gives some insight into you and your career.

How to write your cover letter

• Start with a brief introduction about yourself and why you’re writing. Mention the job you’re applying for and your interest in it.
• Give a snapshot of the relevant skills, experience and qualifications you have that relate to the job. Think about the key two or three points in your resume and explaining these in a way that links them to why you’d be great for the role.
• Give examples of your skills or mention how you’ve used them – you might need to do this in more detail if the job ad requests that you address selection criteria.
• Note that your resume is attached. To finish, you can say that you’d welcome the opportunity to meet to discuss the role, or that you’re happy to provide more information, before signing off.

How to make your cover letter stand out

A cover letter should be engaging – you want to capture the interest of the person reading it so that they turn to your resume to find out more.

It’s also about showing the employer how your skills and experience are a good match for the role. That’s why you should always create a cover letter especially for the role you’re applying for – it shouldn’t be a generic letter. These tips can help you tailor your cover letter to the job.

A good cover letter can also demonstrate your written communication skills. Write for the environment you’re applying to: if it’s a more informal workplace or a creative type of work, don’t be afraid to inject some personal style into your writing to stand out.

Reading the 5 things employers wish they could say about cover letters and what recruiters look for in cover letters can also help you to write one that will impress.

Quick tips for improving your cover letter

• Use clear, concise language. It’s best to avoid complicated or flowery wording.
• Avoid overly long sentences. Try reading it aloud to see if there are any you struggle with.
• Always tailor your cover letter to the job. An application is all about showing how you’re a good fit for the role on offer, and you don’t want your cover letter to seem reused.
• Rather than writing ‘To whom it may concern’ or ‘Dear Sir or Madam’, find out who to address your letter to; you could phone the company to ask. It’s more personal that way and shows you’ve taken initiative.
• Triple check your spelling and grammar. Try printing your letter out then coming back to it fresh, or get someone with a keen eye to look over it for you.
• Keep your letter to around 250-350 words on a single page.
• Take a look at these examples of cover letters written by successful job seekers .

Writing your cover letter might feel intimidating at first when you’re facing a blank page. But by following these steps and tips, you can focus on crafting a cover letter that captures what you can bring to the role and makes a winning impression to the employer.

• Why your personal brand is so important now – and how to build it
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• How to stand out in a crowded job market

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How to Write a Cover Letter That Gets Noticed

8 Min Read | Feb 23, 2024

Job hunting isn’t for the faint of heart. You’re putting in extra hours after work, chipping away at application questions, polishing up your resumé, and hoping for the best. And to top it all off, you’ll sometimes have an extra item to check off your list: writing a cover letter.

Now, not all companies require a cover letter these days, so I wouldn’t worry about sending one unless the company you’re applying to asks for it. I’d rather you include the typical information found in a cover letter—like a summary of your experience and an explanation of why you want the job—in your resumé .

But if you’re filling out an application that does ask for a cover letter, write one! You want to show potential employers that you’re paying attention. So let’s go over the best method for writing a cover letter—the same one I teach on The Ken Coleman Show . We’ll also look at some sample cover letters to give you some extra direction and clarity.

What Is a Cover Letter?

A cover letter is a short letter written directly to the person who will read your job application and resumé. Traditionally, while your  resumé  is more of a high-level overview of your past experience, your cover letter tells your story and what you  want  to do. A cover letter is an opportunity to showcase your skills and motivate the hiring manager to consider you for the position.

How to Write a Cover Letter 

The goal of a cover letter is to convince the hiring manager that you deserve an interview . Here’s how you can put your cover letter together to make an impact.

1. Choose a template. 

There are plenty of easy-to-use, free cover letter templates that can help you figure out how to format your document. But it doesn’t need to be cookie-cutter—it should still show who you are and why you want to work at this specific company.

Think about it: When you’re writing a letter to a friend (or a text message, in this day and age), you make it personal and conversational. Each cover letter you write should be personalized for the company you’re applying to. Put yourself in their shoes. If you were hiring for this position, what would you be looking for?

No matter which cover letter template you choose, you should learn everything you can about the company and the position. Use that information to make your letter relevant and show you’ve done your homework. Keep it to around 300 words (that’s about one page), and remember, just like your resumé, don’t overdo the design. Leave the crazy fonts alone, folks. The goal is to look professional, not tacky!

2. Include your contact information in the header. 

Even if your contact information is already on your resumé, you should still put it in the header of your cover letter. Here are the important things to include:

• Phone number
• Email address
• Any helpful follow-up information: a link to your portfolio, website or LinkedIn account (if you don’t have any of those, that’s okay)

This header can go at the top of the page underneath your name or in the top right corner. If you want to get  really  formal, you could also include the name of the person you’re addressing, the name and address of the company you’re applying to, and the date of application. This info can go on the left side of the page below the header.

3. Start with the right greeting. 

Don’t start out with “Dear Sir or Madam” or “To whom it may concern.” You’re not Shakespeare! Think about how you’d say hello to someone if you were sending them a polite and professional email. Here are some options:

• Name of hiring manager : If at all possible, directly address the person who will be handling your application. See if you can figure out who it is through a mutual connection at the company, the website, or maybe even LinkedIn.
• Name of company you’re applying to : If you can’t find the name of a specific person, “Dear [Company Name] Team” is always a safe bet.
• Generic title or position : Another option is to just say “Dear Hiring Manager” or “Dear [Team You’re Applying For] Hiring Manager.”

4. Use an eye-catching headline. 

Treat your opening line like a hook. It needs to grab the reader’s attention and give them a reason to stick around. Make it count! For extra oomph, you can write this in large (and maybe even bold) letters to mimic a newspaper article headline.

You deserve to win at work. Our new book and assessment will show you how.

Think of the headline like a great social media post. When you’re mindlessly scrolling through Instagram or Facebook, what causes you to pause, squint your eyes, and take a closer look at what you see?

Once you’ve snagged their attention, it’s time to make your case about why you’re a good fit for the job.

5. Explain why you want the position. 

This is your chance to wow the recruiter with your knowledge and enthusiasm about the company and role. Show them you’ve done your homework by touching on the mission, vision and values of the business. Then, explain why you’d be thrilled to contribute to their work.

6. Talk about your skills and passions. 

This is the meat of the letter—but I want you to think lean. The HR team reading your application doesn’t have time for a novel. Write a couple of paragraphs, but make sure each one is only a few sentences.

Be humble—but confident—as you talk about your talents and skills. What makes you a good fit for this job? Include both hard skills (like coding or project management) and  soft skills  (like how you’re curious and always ready to learn something new).

Also, describe the passion  that drives the work you do. What makes you come alive? What activities cause you to lose track of time? Let the recruiter sense your excitement for work.

7. Wrap it up.

This is where it gets fun. When you’ve found a job that combines what you do best with what you love to do most, you’ll be producing results that matter. Talk about the core motivation that helps you wake up every morning. Tell the hiring manager how you’ll contribute your skills and passions to help move the company forward.

Then, wrap it up by thanking the hiring manager for their time and attention.

Let me be clear about something: It’s not your job to follow up. It’s  their  job to reach out to you. If you lay out your case like I’ve described, they’ll have plenty of motivation to reach out to you for an interview. You’ve done the best you can do—now relax and let the chips fall where they may.

Other Tips for Writing a Cover Letter

• Share your purpose statement . A well-crafted purpose statement that identifies your talents (the things you do best), passions (the work you love), and personal mission (the results you care about) is a great way to help the reader understand your goals and whether you’d be a good fit for the role. For some extra help on that front, check out my guide on how to find your purpose .
• Use words and phrases the company uses . Take a look at their website and social media to get an idea of their core values and culture. Using a phrase from the company itself can let them know you’re dialed in to their culture. Show them from the get-go that you’re speaking their language. Just don’t get too cheesy with this one.
• Avoid clich és. While you’re writing about what makes you a strong candidate for the job, make sure your  words are bold too . Don’t use cliché phrases like “I’m a team player” or “I think outside the box.” Instead, use specific examples to demonstrate those skills. Remember: Actions speak louder than words. Show, don’t tell.
• Proofread your letter! Grammar, spelling and accuracy  matter . Every detail in your cover letter should look, feel and sound excellent. Don’t let a few typos rob you of your shot at your dream job! So, before you hit send, double-check your spelling and grammar. You may even want to print the letter and read it out loud as a final checkup, or have a friend look it over for you.

Cover Letter Examples

Whether you’re brand new to the workforce, finding the right fit for you, or an old pro moving up the ladder, there’s a way to write a cover letter that’s best for you and your experience. Here are a few examples of cover letters for new college graduates, middle managers, folks making a career change, and senior executives that you can use as a guide.

New College Graduate Cover Letter

Mid-Career Cover Letter

Career Change Cover Letter

Senior Executive Cover Letter

You’ve Got This!

Remember this: The goal of a cover letter is not to sound like a professional writer—so there’s no need to put that kind of pressure on yourself. Instead, cover letters are all about showcasing your skills, expressing your enthusiasm for the position, and making a compelling case for why you're the perfect fit for the job. If you follow these tips, that’s exactly what you’ll do.

Writing a great cover letter is only half the battle when you’re filling out a job application—it’s usually even more crucial to pair your cover letter with a high-quality resumé. And since most recruiters only spend an average of 7.4 seconds reading each resumé, yours needs to stand out from the pack in a big way. 1

That’s why I created my free resumé guide . It’ll walk you through a five-step process for making your resumé a one-page guide that leads right to an interview. If you want to get noticed, you need to make your resumé noticeable , and this guide will help you do just that.

Frequently Asked Questions

How long should a cover letter be.

A good length to shoot for in your cover letter is around 300 words, or one page. Anything beyond that is too long.

What do I write in a cover letter?

When you write a cover letter, you should give a quick summary of your relevant experience and education while also explaining why you believe you’re a good fit for the job. It’s also a good idea to spell out why you want the job and how the company’s mission connects to your career goals.

What is a powerful opening sentence in a cover letter?  

You should open your cover letter with an eye-catching headline that grabs the reader’s attention and gives them a reason to stick around. Think of the headline like a great social media post—it should instantly hook the reader.

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About the author

Ken Coleman

Ken Coleman is the author of the national bestselling book From Paycheck to Purpose and the #1 national bestseller The Proximity Principle. He hosts The Ken Coleman Show, a caller-driven show that helps listeners find the work they’re wired to do. Ken also co-hosts The Ramsey Show, the second-largest talk radio show in America, and makes regular appearances on Fox News and Fox Business. Through his speaking, broadcasting and syndicated columns, Ken gives people expert advice, providing strategic steps to get clear on their unique purpose and grow professionally. Learn More.

18 Tips for Starting a New Job the Right Way

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How to Write a Cover Letter

What’s a Cover Letter?

How to write a cover letter in five steps, additional cover letter writing tips, cover letter examples, text-only cover letter examples, cover letter frequently asked questions.

A great cover letter highlights the most relevant and compelling aspects of your professional achievements, industry expertise, and qualifications. It also needs to convey why you’re drawn to a particular job or hiring organization. See below to learn about this writing approach and how you can write a cover letter that gets you more interviews for your next career opportunity.

A cover letter is a short letter that you send when applying for a job. While a resume shows you’re qualified for a job, it doesn’t allow you to speak to employers directly like a cover letter does. In today’s job search, hiring managers don’t just need to know you’re a great employee – they must see that you’re a great employee for their organization.

That’s why writing a cover letter is useful: It bridges the communication gap between your resume and an interview. In your cover letter’s first paragraph, you can tell a manager specifically why you’re attracted to their job opening or organization. You can also reveal more about your soft skills or communication style and provide context for issues such as employment gaps . Details like these may be crucial to starting a good conversation with a manager or recruiter.

Brainstorm key points

Before starting work on a personalized cover letter, you’ll need:

• A working draft of your resume
• A job posting or description you plan on pursuing

Once you have those two items, take 10 minutes to brainstorm and jot down on a blank document or sheet of paper why this job interests you. What does the role or organization share with your background or goals? For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand or business model appeals to you somehow.

Research the employer. If a job posting gives few details on the hiring company, visit their website for more info. In addition to the home page, look at their “About Us” or “Careers” pages. Also, visit any linked social media pages to see how they present themselves. Are they formal and sophisticated, or down-to-earth and approachable? Figuring out the company’s voice makes it easier to strike the right tone in your cover letter.

When you’re done brainstorming, review your notes: Do any stand out as important or persuasive? Take another 10 minutes to brainstorm and elaborate on them. Repeat this process until you have at least two or three concise sentences that speak to the job opening at hand.

I’m interested in applying for the marketing manager position at Cadence Inc. Your brand’s product set and focus on corporate clients are ideal fits for my skills and experience. As a results-driven professional with deep knowledge of local markets, I can help your team significantly increase its revenue in 2024.

In your cover letter’s first paragraph, show hiring managers you read their job posting and are responding to it directly. It helps distinguish your cover letter from your resume. This also gets you past applicant tracking systems and sets the stage for a good discussion about how you fit the role and the office’s work culture.

This approach takes longer than sending the same generic letter for each application. But it can shorten your overall job search by getting you more interviews for jobs that truly interest you.

To write a great cover letter, you need to structure one effectively. Each section should have a clear goal. From the introduction to your conclusion, your top priority should be focusing on impactful achievements that demonstrate the value you can bring to potential employers. The cover letter needs to tell your story and illustrate your career journey differently from the resume, exploring your nuances as an industry professional.

Your cover letter format should include the following sections:

• Heading and contact information
• Hook or introduction
• Body paragraphs

Below, we’ll walk you through each step of the cover letter writing process:

1. Header and contact information

The header of your cover letter should list all essential contact information, including your name, phone number, email, address, and LinkedIn URL. This allows the hiring manager to easily reach out for more information or to schedule you for an interview. Be sure to also feature your job title as the first item in your header.

Contact Information Example

Savannah Bateman Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

2. Salutation

You must appropriately greet the hiring manager with your cover letter opening. We recommend addressing them by name — Mr. or Ms. [Last Name]. If you’re uncertain of the person’s gender, simply write their first and last name. If you can’t find their name, use a variation of “Dear Hiring Manager.” This shows you’ve researched the company before applying and you’re fully engaged in the job application process. It’s best to avoid salutations such as “Dear Sir/Madam” or “To Whom It May Concern,” as this language feels less direct and personal.

Salutation Examples

Dear Ms. Young,

Dear Mr. Jackson,

Dear Pat Martin,

Dear Sales Hiring Manager,

3. Introduction

Building a powerful introduction is the key to making a strong first impression on the hiring manager. This sets the tone for your cover letter and allows you to immediately send a clear message that you’re the ideal candidate for the position. Highlight your years of experience and convey your interest in the opportunity. But the hook of your cover letter’s first paragraph should come in the form of a stunning career achievement.

Leading with an accomplishment that you can quantify using a powerful number or metric is a great way to maximize the impact of your cover letter opening. Select an achievement relevant to the position you’re targeting, effectively showcasing your industry knowledge and expertise. Not only does this demonstrate your past success, but it also communicates how you can positively impact future employers.

Cover Letter Introduction Example #1

With over 10 years of experience within the energy industry, I’ve managed various multi-million-dollar initiatives to bring green energy solutions to the market for Clean Power Corp. My ability to create strategic partnerships with enterprise customers and C-level executives would create immense value for your company as the new senior vice president of energy.

Cover Letter Introduction Example #2

As you can see from my attached resume, I have an advanced background in human-centered design and visual storytelling. During my time with Ultimate Wedding Planner, I developed the user interface (UI) for the launch of a new mobile application for wedding planning services, which generated over 2 million downloads within one year. My experience in application development will allow me to thrive in the user experience (UX) designer position with your organization.

Cover Letter Introduction Example #3

In my first year as a registered nurse at Temple Hospital, I achieved patient satisfaction ratings of over 93%. As a nursing professional, I’m passionate and dedicated to providing superior care to my patients using evidence-based approaches to treatment. My clinical knowledge will allow me to achieve positive outcomes for patients at your esteemed hospital.

4. Body paragraphs

The body paragraphs serve as the core of your cover letter, allowing you to describe your professional experience in more detail. Start by mentioning specifics about the company’s reputation, mission statement, products, or culture. Describe why this sparks your interest in the opportunity and how you can support the organization’s goals.

Feature a mix of accomplishments that capture the most compelling aspects of your career. In addition to quantifying your achievements, be sure to provide examples of your leadership capabilities and interpersonal skills, as it’s important to show potential employers that you’re the right fit for the team’s culture. Consider adding a bulleted list of career highlights to break up the monotony of the text on the page and maximize the readability of your cover letter.

Cover Letter Body Paragraphs Example #1:

As an executive within the energy space, I identify with West Coast Solar’s mission statement of driving the expansion of renewable energy to combat climate change. My extensive background in providing green energy solutions would aid in this mission based on my career accomplishments:

• Led strategic initiatives to reduce carbon emissions in energy portfolios for enterprise clients valued at up to $300 million by delivering wind, solar, and nuclear energy solutions
• Structured energy transactions valued at up to $120 million and coordinated with the CEO and executive team to identify risk factors and negotiate purchases
• Reduced carbon footprint for enterprise customers by 5% to 15%

Cover Letter Body Paragraphs Example #2:

PeopleSoft’s reputation as a thought leader within the HR software space draws me to apply for the position. My experience as a UX designer for both Employee Software Inc. and LinkedIn has allowed me to cultivate a holistic, human-centered approach that matches the needs of your organization. I can continue to grow your reputation as an industry leader based on the following achievements from my career:

• Managed a team of over 25 UX designers for Employee Software Inc. and interfaced with stakeholders and C-level executives to recommend large-scale redesigns for the mobile UI
• Improved the UX for LinkedIn’s website in coordination with a team of web developers and UX designers, which improved user satisfaction by 15%
• Drove UI development and conducted wireframing for the launch of LinkedIn’s mobile app, which generated 3 million downloads over six months

Cover Letter Body Paragraphs Example #3:

Impossible Foods’ mission to provide ethically sourced, environmentally sustainable meat alternatives strongly aligns with my core values as a brand ambassador within the plant-based food space. I can aid your brand in continuing to improve its market share based on the following achievements from my career:

• Managed overarching marketing strategy for vegan burgers and hotdog product lines, generating $2.5 million in annual revenue, which included conducting market research on target demographics
• Improved annual sales for plant-based burger products by $450,000 by improving packaging and visual merchandising to emphasize environmental sustainability
• Coordinated with media outlets to manage public relations and press releases for new product releases and media coverage of production methods

5. Conclusion

The closing paragraph of your cover letter is your last opportunity to impress the hiring manager. To finish on a strong note, include a call to action (CTA) that invites the hiring manager to schedule an interview or reach out for more information. Reinforce how your industry expertise and career experience can create value for your target company and help their team continue to excel. In the last sentence of your cover letter, thank the reader for their time and consideration, as being courteous also conveys your professionalism.

Cover Letter Closing Paragraph Example #1:

I look forward to telling you more about how my background in renewable energy can help drive the adoption of green energy solutions across your customer base. You can contact me for an interview at your convenience. Thank you for your consideration.

Cover Letter Closing Paragraph Example #2:

I hope to speak with you further regarding how my knowledge of eco-friendly design features aligns with your organization’s mission. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

John Bergsen

Cover Letter Closing Paragraph Example #3:

I would like to schedule an interview to provide more insights into how my HR management experience can help Cigna Health improve recruiting efforts and enhance employee engagement. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Anthony Gentile

Align your cover letter with the job description

Tailoring your content according to the needs of individual employers is essential for any successful job application. As you review the posting, reflect on how your industry knowledge and background match the company’s needs.

Identify exactly what potential employers are looking for in a candidate and feature specific skill sets that match the job description. Emphasize how your core values are aligned with the organization’s mission statement. Although this additional customization can be time-consuming, your chances of landing the interview are sure to increase drastically.

Quantify your professional achievements

Writing a cover letter that stands out in today’s competitive job market is no easy task. With an overabundance of qualified applicants, you need to push your cover letter toward the top of the pile. Quantifying your achievements is one of the best ways to accomplish this.

Incorporating hard numbers, metrics, and monetary figures fulfills several objectives. First, it establishes a sense of scope for your achievements and helps to paint a much clearer image of your professional experience. Another added benefit is that numbers naturally draw the reader’s eye. In a cover letter with detailed paragraphs, this can help entice the hiring manager to engage with your content more thoroughly.

Feature your leadership and communication skills

Although your industry expertise should always be at the forefront of your cover letter, it’s important not to neglect your interpersonal skills. Companies want to see you can collaborate effectively in diverse, team-based environments. Rather than simply saying you’re a strong leader or communicator, convey these skill sets by featuring tangible examples from your work history.

For instance, if you were managing a team, focus on how you helped develop your team members and put them in a position to succeed. Showcase how you helped to cultivate inclusive and collaborative work cultures to drive employee engagement and retention. These insights are far more compelling than simply mentioning mundane details related to task delegation.

Proofread your cover letter repeatedly

With such a limited window to make a lasting impression on the hiring manager, the last thing you need holding you back is poor grammar or spelling errors. These mistakes are highly distracting for the reader, effectively drawing their attention away from your qualifications. A hastily written cover letter also sends a message to hiring managers that you lack attention to detail, which is key for almost any profession.

Editor Cover Letter Examples

Human Resources Cover Letter Examples

Customer Success Manager Cover Letter Examples

• Human Resources
• Customer Success Manager

Candace Brown  Editor | [email protected] | (123) 456-7890 | Portland, OR 12345 | LinkedIn

January 1, 2024

Allen Jones Hiring Manager Innovate Web Solutions (987) 654-3210 [email protected]

Dear Mr. Jones,

As the senior editor at Portland Web Creators Inc., I oversaw all aspects of copy editing and quality assurance for over 300 web pages across a diverse client base. I identified opportunities to enhance content quality and improve search engine optimization (SEO) performance, resulting in a 30% increase in repeat business. I’m confident my marketing and web page development expertise would be a strong asset for the editor position at your organization.

Innovate Web Solution’s reputation for producing dynamic web content draws me to apply for this position. As a senior editor, I pride myself on my ability to enhance brand messaging for client websites. I believe my experience in editing and content development will continue to grow your prestigious reputation based on the following accomplishments from my career:

• Led the development, editing, and publishing of web page copy for client accounts valued at up to $130,000 and managed a team of over 20 copywriters, editors, and marketing specialists
• Performed quality assurance reviews on drafts from the creative team and identified opportunities to refine language, brand messaging, and keyword optimization, which generated increases of 50% to 100% in organic traffic for customer sites
• Coordinated cross-functionally with graphic designers, web developers, and client stakeholders to ensure alignment with brand identity and customer goals

I would like to schedule an interview to provide more insights into how my editing and SEO experience can help drive success for your clients. Feel free to contact me at your earliest convenience for any additional questions you may have. I appreciate your time and consideration.

Candace Brown

John Smith Human Resource Manager |  [email protected]  | (1654) 739-9183 | 678 Location Rd., San Antonio, TX 78206

February 9, 2024

Julie Jefferson Senior Hiring Officer The People Company (346) 024-7536 [email protected]

Dear Ms. Jefferson,

In my current position, I implemented a new employee retention plan, which resulted in a 50% reduction in the total employee turnover rate within the company. The retention plan included an employee wellness program, additional staff benefits and an internal promotions program. I believe this is a great example of my success and demonstrates that I could be a great asset to The People Company’s team.

With 12 years of experience in Human Resources and a degree in Human Resource Management, I was drawn to The People Company because of the firm’s impressive employee retention rate and reputation for high-performing staff.

If I were to secure a role at The People Company, I assure you I will bring an even greater rate of success to the team. My previous accomplishments include:

• Improved employee satisfaction by 28% via an incentive program.
• Increased the speed of paperwork processing time by 30% in one year.
• Established new application requirements to increase the quality of interviewees.

I would like to set up an interview to discuss further my capabilities, work experience and the benefits I can bring to The People Company team.

P.S. — I’d also like to tell you all about how I was shortlisted for an HR Excellence award!

Selena Ramirez Customer Success Manager | [email protected] | (123) 456-7890 | Miami, FL 12345 | LinkedIn

Rachel Johnson Hiring Manager Advanced Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Johnson,

At Brand Storytelling Inc., I led the development of the customer success departments and oversaw a team of more than 60 personnel to deliver brand consulting and digital marketing services. By establishing new support models, my team improved client satisfaction scores from 85% to 94% for top accounts. I can achieve similar success for your organization in the customer success manager position.

Advanced Marketing Solutions has a reputation for excellence in its dedication to customer care, which strongly aligns with my professional background. I’m confident I can help your organization continue to enhance its delivery of marketing consulting services based on my career achievements:

• Built, developed, and managed the customer success department and defined strategies to enhance the client experience for accounts valued at up to $15 million
• Coordinated with the director of marketing to refine digital marketing services based on brand objectives and market expansion opportunities, resulting in a 94% customer satisfaction rating
• Led the customer onboarding process, identified opportunities to enhance client engagement, and served as the point of contact for senior management and stakeholders

I would like to schedule an interview to provide more insights into how my expertise in organizational development can help you improve your customer success department. You may contact me via phone or email at your earliest convenience. I appreciate your time and consideration.

Selena Ramirez

Do I really need a cover letter for my job search? -

Yes, in most cases. According to statistics gathered by LinkedIn , over 60% of employers require cover letters from applicants. In addition, over 83% of hiring managers in the study noted that they frequently read cover letters and considered them during the application process. This is also supported by Forbes , who cites a study published by Business and Professional Communication Quarterly. These findings indicated that 56% of employers valued the cover letter as a part of candidate assessment.

What’s the best way to start a cover letter? -

With a clear example of your success in the role you’re after. The concept of “show, don’t tell” absolutely applies to your cover letter’s opening. For instance, don’t just tell the hiring manager you’re a “proactive program manager.” Show you’re proactive by citing a time you exceeded expectations or found a new way to enhance project oversight.

What should my cover letter’s design look like? -

Your resume’s. Carry over all of that document’s basic format settings , like font style, line spacing, and page margins. Also, copy in the exact same contact header.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you have extensive background in your target role. Give just enough detail to pique hiring managers’ interest so they look closely at your resume.

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Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

Build a Resume to Enhance Your Career

• How to Build a Resume Learn More
• Basic Resume Examples and Templates Learn More
• How Many Jobs Should You List on a Resume? Learn More
• How to Include Personal and Academic Projects on Your Resume Learn More

Essential Guides for Your Job Search

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• How to Organize Your Job Search Learn More
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• The Best Questions to Ask in a Job Interview Learn More

How to Write an Impressive Cover Letter From Scratch in 30 Minutes

You know enough to regularly update you resume—so if you find a job posting you’re interested in, you’re halfway through the application process. The other half, of course, is your cover letter . If you have some time and are just rusty , you can make a game plan to write a draft, then take a break, and come back to it with fresh eyes.

But if you see the deadline to apply is just 30 minutes away, you don’t have any time to spare. Here’s how to write a cover letter that will bolster your application—in just half an hour. (And if you need to revamp your resume or prep for interview in the same amount time, look here and here .)

Minutes 1 Through 10: Write Down Your Main Points

Maybe it’s just me, but I often struggle the most on the opening line of a cover letter. I know I shouldn’t lead with “My name is…,” and I want something that’ll grab the hiring manager’s attention. But my quest for the perfect beginning can lead me to spend 15 minutes (or more) typing and deleting the same line over and over. (And at that rate, my 30-minute cover letter would be all of two sentences.)

So, skip the intro if need be, and just start writing about why you’re a great fit for the open position. Don’t stress about the very best way to phrase your current responsibilities. Just write down your main points.

Need a prompt? Answer these questions: What do you find most exciting (or interesting) about the position? What relevant experience do you have? What would you bring to the role (and/or company) that’s unique to you?

Definitely make sure to have your resume and the job description open or printed out next to you. That way you can glance over at both and make sure you’re highlighting the right experience.

Minutes 10 Through 20: Add in Examples

OK, so you’ve written out all of reasons why you’re perfect for the job. Now it’s time to make sure you’re on the same page as the hiring manager. How so? Go back to that job description.

Re-read what the position calls for. Did you mention the experience and skills they’ll be screening for? To connect the dots in a way that’s clear—but wouldn’t be confused with a laundry list—add in an example or two.

If the job calls for people skills, swap out the line that reads, “I have excellent people skills” with a line that explains how in previous roles you’ve managed relationships with board members, which taught you about working with opinionated stakeholders. Does the position call for someone with sales experience? An anecdote about how you’ve been in sales since you set up your first lemonade stand when you were seven years old is memorable.

Minutes 20 Through 30: Polish

Now that all of your content is there, it’s time to remember that your cover letter is the hiring manager’s first impression of what kind of communicator you are. So, you want it to read well and have proper spelling, grammar, and punctuation.

It’s time to put your editor’s hat on and start from the top. The first time through, just skim the letter. Make sure that all of your sentences are complete, that the letter is organized in paragraphs, and that it seems, you know, readable.

Next, work on whatever has been nagging at you. Still need to write that first paragraph? Maybe now that you have your letter written, you have the idea to start with the lemonade stand story. Or maybe you realize your second paragraph that cuts straight to the chase totally works. (If you’re still stuck, check these examples out .)

Finally, always spend the last three minutes running spellcheck, double-checking that you spelled the names of the hiring manager and company correctly, and screening for glaring errors.

It’s true: All of those times you said you hated spending an entire Sunday afternoon on one cover letter, you never imagined you’d only have 30 minutes to write one. But now that you’ve figured out how to do it quickly, you’re ready for the application due ASAP—and you’ll know for the future that you can write one in as little as half an hour.

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How to Write a Cover Letter [Tips with Examples]

As a writer, I did my fair share of job hunting. Despite my experience and expertise, I often struggled with impressing interviewers due to my lackluster cover letters. Limited resources and time constraints left my cover letters far from impressive. However, things changed when I mastered the art of writing compelling cover letters. Soon, I started receiving interview calls and eventually landed my dream job. In this article, I will share these cover letter writing techniques with you, so you too know how to write a cover letter and can effortlessly land the job of your dreams.

What is a Cover Letter and What does it Contain?

A cover letter is a one-page business letter that you submit along with your resume when applying for a job. Its primary purpose is to persuade the employer that you are an excellent candidate for the role. It complements your resume by clearly linking your experience and interests to the position you're applying for. Essentially, the cover letter is your chance to convince the employer to invite you for an interview.

A typical cover letter contains several key elements, each serving a specific purpose in showcasing your qualifications and enthusiasm for the position. Here’s a breakdown of what a cover letter typically includes:

Your Contact Information: Name, address, phone number, and email address.

Date: The date you are writing the letter.

Employer’s Contact Information: Name, title, company, and address of the person you are addressing the letter to.

2. Salutation

Address the letter to a specific person if possible (e.g., “Dear Mr. Smith,” or “Dear Hiring Manager,”).

3. Introduction

Opening Statement: A brief introduction mentioning the job you are applying for and how you found out about the position.

Hook: A compelling reason why you are interested in the job and the company.

First Paragraph: Explain why you are a good fit for the role. Highlight key qualifications and experiences that align with the job requirements.

Second Paragraph: Provide specific examples of your accomplishments and how they relate to the job. Use quantifiable achievements to demonstrate your impact.

Third Paragraph: Discuss your knowledge of the company and why you are excited about this particular opportunity. Show that you have researched the organization and explain how your goals align with its mission and values.

5. Conclusion

Closing Statement: Reiterate your enthusiasm for the position and the company. Summarize why you are a strong candidate.

Call to Action: Mention your desire for an interview and provide your contact information again. Indicate that you will follow up within a certain timeframe.

Thank You: Express gratitude for the reader’s time and consideration.

6. Signature

Closing Phrase: Use a professional closing, such as “Sincerely”, or “Best regards”.

Signature: Leave space for your handwritten signature (if submitting a hard copy) and then type your name below it.

How to Write a Cover Letter For a Job in 5 Steps!

Firstly, it’s crucial to streamline the process of crafting a cover letter, but that doesn’t mean using the same cover letter for every job position or even the same position at different companies. Customization is key to standing out.

Step 1. Research the Company- AIPal

Open the job listing you want to apply for, typically found on platforms like LinkedIn or Indeed. These platforms usually provide a detailed job description outlining the requirements and responsibilities.

To begin, I will write a cover letter for the Sales & Marketing Manager position at Pride Mile, which is a remote job listing I found on LinkedIn.

To proceed effectively, I will copy the job description and input it into AIPal to extract key keywords. These keywords are crucial as they highlight the skills and attributes the employer is seeking for the role.

Prompt: Extract keywords from this job description that I can in my cover letter.

To refine your keyword research, you can ask AIPal to extract keywords and categorize them into tiers.

Prompt: Extract keywords from this job description that I can in my cover letter. Assign them in three tiers ranging from the most important to least important.

This way, you'll identify the most critical keywords, which should be emphasized more in your cover letter, and less important keywords, which can be mentioned once or twice.

This approach will give me a comprehensive understanding of what the job entails and what qualities I should emphasize in my cover letter.

Step 2. Choose a template- WPS Office

Choosing a cover letter template is important because it gives you a clear structure to follow, saving you time and ensuring your letter looks polished. It guides you on what information to include, from your skills to your qualifications, making it easier to customize each letter for different job applications. Templates also help keep your letter organized and visually appealing, which is key to making a positive impression on employers.

WPS Office has been a godsend in this regard, offering plenty of cover letter templates. I followed these steps to find the desired cover letter for the Marketing Manager position:

Open WPS Office and click on "New" on the left side pane.

Next, simply click on the “All” tab in the left side pane. This will display numerous templates available on WPS Office for documents, spreadsheets, and presentations.

To save time browsing through all the options, simply search for "cover letter". This filters out irrelevant templates and helps find the right cover letter template for the job post in context.

Upon finding the suitable template for the job post, click on it to preview.

To start customizing the selected template, click the "Download" button at the top right corner, which will launch it in the WPS Writer interface for editing.

Header and Salutation

Headers and salutations are essential in a cover letter for their role in setting a professional tone. The header provides your contact details and the date, ensuring easy communication and formal presentation.

Salutations, like "Dear Hiring Manager," personalize your letter and demonstrate attention to detail, addressing the recipient directly and showcasing professionalism from the start.

One of the standout features of WPS templates is its ready-made header, which enhances the visual appeal of your cover letter. It includes sections for your contact information, the date, and the recipient's details.

Addressing the recipient by name whenever possible adds a personal touch; if that information isn't available, a generic greeting such as "Dear Hiring Manager" remains professional and appropriate. Ensuring the document is error-free further underscores your professionalism and attention to detail.

Step 3. Introduction- Your Opening Sentences

Starting your cover letter with a compelling introduction is crucial. It’s your chance to grab the hiring manager's attention and make a strong first impression. A well-crafted opening should highlight your enthusiasm, showcase your qualifications, and give a hint of your personality.

Here are a few key things to keep in mind to create an engaging and effective cover letter introduction:

Expressing genuine passion for the role or the company can make a strong impact. For example, in a sales manager position:

Dear Mr. Brown, my name is Anna and I’m excited about the opportunity to help your company exceed its sales targets. My five years of experience as a Sales Representative at XYZ Inc. have equipped me with the skills needed to drive results. Last year, we surpassed our KPIs by 50%, and I’m eager to bring this success to your team.

Referrals can add credibility to your application. For instance, in an architectural position:

I was thrilled to learn about this job opportunity from John Doe, who has been with your firm for five years. John and I collaborated on an architectural project for over a year, and he recommended I apply for this role, believing I’d be a great fit.

Demonstrating your knowledge about the company shows dedication. For example, in a social worker position:

I have always admired the work your organization does with vulnerable communities. Your commitment to social justice resonates with my professional values, and I believe my previous experience as a social worker aligns perfectly with your mission.

Starting with a significant accomplishment can immediately capture interest. For example, in a public relations position:

As a Public Relations Representative at Company XYZ, I enhanced the company’s reputation and public image, resulting in a 40% increase in customer satisfaction. I am eager to bring my proven track record of success to your organization as the Head of Communications.

Step 4. Body- the Most Important Part

The body of your resume is where you showcase your qualifications, experience, skills, and achievements to demonstrate why you're the ideal candidate for the job. Structuring this section effectively is crucial to capturing the attention of hiring managers and persuading them to consider you for the position.

Here’s how to craft a compelling resume body:

Start with a Strong Summary or Objective Statement:

Begin your resume with a concise summary or objective that highlights your career goals and what you bring to the table. This helps recruiters quickly understand your professional background and aspirations. For example:

Results-driven marketing professional with 8+ years of experience in digital marketing strategies and campaign management. Proven track record of increasing brand awareness and revenue growth through innovative marketing initiatives. Seeking to leverage my skills and expertise to contribute to the continued success of ABC Company.

Highlight Key Skills:

List relevant skills that align with the job requirements. Use bullet points to make them easy to scan. Focus on both technical skills (e.g., software proficiency, languages) and soft skills (e.g., communication, leadership). For example:

Digital Marketing Strategy

SEO/SEM Optimization

Content Management Systems (CMS)

Social Media Marketing

Analytical Skills

Team Leadership

Add Keywords:

In the body of the cover letter, it's crucial to incorporate keywords extracted from the job description. These keywords highlight your relevant skills, experiences, and attributes that align with what the employer is seeking. For example, if the job description emphasizes "digital marketing strategy," "customer acquisition," and "social media management," your cover letter should showcase your expertise in these areas.

My experience in developing and implementing robust digital marketing strategies, coupled with a proven track record in customer acquisition and social media management, aligns perfectly with the goals outlined for the Sales & Marketing Manager position at Pride Mile.

Detail Your Work Experience:

Include your work history in reverse chronological order, starting with your most recent position. For each job, provide the following details:

Job Title and Company: Clearly state your position and the organization you worked for.

Dates of Employment: Specify the period you worked there.

Key Responsibilities: Outline your main duties and responsibilities in concise bullet points. Focus on achievements and quantify results where possible. For example:

Managed a team of 5 digital marketers to execute SEO and PPC campaigns, resulting in a 30% increase in website traffic and a 25% growth in lead generation.

Achievements: Highlight specific accomplishments that demonstrate your impact. Use metrics to quantify your achievements whenever feasible. For example:

Led a successful rebranding campaign that increased brand recognition by 40% and led to a 15% increase in customer engagement.

Education and Certifications: List your educational background, including degrees, diplomas, and relevant certifications. Mention any honors or awards received. Include the name of the institution, degree/certification earned, and dates attended.

Skills and Expertise: Elaborate on any additional skills or expertise that are relevant to the job. This could include technical skills, industry-specific knowledge, or proficiency in certain tools or methodologies.

Professional Development: Include any professional development activities, workshops, or seminars you have attended that are relevant to your career.

Step 5. Closing & Salutation

A strong conclusion to your cover letter is essential to leave a positive and lasting impression on a prospective employer. It serves as your final opportunity to express enthusiasm, reinforce your qualifications, and prompt the hiring manager to take action. Here’s how to effectively end your cover letter.

Show self-assurance in your skills and how they align with the job requirements. This demonstrates to the employer that you are a competent and enthusiastic candidate. For example:

I am confident that my project management experience and problem-solving abilities make me a perfect fit for your team. I thrive in dynamic environments and am eager to contribute to your company's success.

Let your passion for the role and the industry shine through. Mentioning your enthusiasm can make you a more memorable candidate. For instance:

My lifelong passion for animal welfare drives my dedication to providing top-notch veterinary care. I am excited to bring this passion to your clinic and contribute to the well-being of your patients.

Highlight how your skills and experiences align with the job responsibilities. This helps the employer see the direct benefits of hiring you. For example:

With seven years of experience managing senior accounts, I am skilled at anticipating client needs and handling situations with discretion. I am eager to bring this expertise to your team and help grow your client base.

Share your career aspirations and how they align with the company’s growth. This shows your long-term interest in the organization. For example:

I look forward to leveraging my sales experience to identify new markets and build strong customer relationships. My goal is to grow within your company and eventually lead the account management team.

Align your personal values with the company’s mission to show you’re a cultural fit. For example:

I admire ArcherTech's commitment to supporting local businesses and have innovative marketing ideas to increase profitability in this sector. I am excited to discuss these ideas further.

Emphasize relevant technical skills, especially those mentioned in the job description. This highlights your readiness to contribute effectively. For example:

I bring extensive experience with CAD software and can create integrated 360-degree renderings for client presentations. My past successes in this area can help boost your sales by 150% over the next two quarters.

Encourage the employer to take the next step, such as scheduling an interview. Express gratitude and indicate your eagerness to discuss your application further. For example:

Thank you for considering my application. I look forward to discussing how my skills can contribute to your team. Please feel free to contact me at your convenience.

End your letter with a formal and courteous closing. Suitable options include "Best", "Sincerely", "Respectfully", and "Thank you".

Here's a template for Closing & Salutation:

This is the best approach I can suggest for writing a great cover letter, but I highly recommend using WPS Office templates for this. The AI features in AIPal and WPS Office can help extract keywords and assist with writing, while the templates provide pre-written content tailored to the position you're applying for. This approach minimizes effort and frustration, especially when a job requires a cover letter, ensuring your application meets all necessary requirements effectively.

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How to Proofread your Cover Letter- WPS Office

WPS Office is an all-around solution for various tasks, including writing a cover letter and securing your dream job. Beyond helping you create a polished cover letter, WPS Office also excels in proofreading it. With its AI-powered Proofreader, WPS Office ensures your cover letter is error-free and impactful.

WPS AI: To assist you in polishing your content：

WPS AI Proofreader is an essential tool for perfecting your cover letter with ease and confidence. As you craft your application, WPS AI Proofreader ensures your writing is polished to perfection. It goes beyond simple spell checks, offering real-time error detection for grammar, punctuation, and clarity. This means you can focus on expressing your skills and achievements effectively, without worrying about typos or awkward phrasing. With customizable settings and intuitive correction options, WPS AI Proofreader tailors its suggestions to fit your writing style, ensuring your cover letter maintains professionalism and clarity.

AIPal Chatbot: For ideas and consultation

AIPal is a great web-assistant throughout the process of refining and perfecting your cover letter through its robust proofreading and consultation capabilities. This AI-powered tool not only identifies grammatical errors and punctuation issues but also provides insightful suggestions to enhance the clarity and effectiveness of your ideas. AIPal ensures that your cover letter maintains a cohesive flow and communicates your qualifications effectively to potential employers.

1. How long should a Cover Letter be?

A cover letter should ideally be between half a page and a full page in length, with a word count ranging from 250 to 400 words. It is typically divided into three to six paragraphs. It's important to keep it brief and focused on relevant details.

2. What tone should I use in my Cover Letter?

To effectively convey the right tone in your cover letter, aim for a balance that is both professional and friendly.

Avoid overly formal language while maintaining a polished demeanor.

Tailor your communication style to fit the company's culture, showing genuine enthusiasm for the position without coming across as boastful or overly eager.

Use confident and positive language to articulate your qualifications clearly, avoiding jargon, informal expressions, or humor that could be misinterpreted.

This approach will ensure your cover letter reflects professionalism and authentic interest in the position.

3. Should I include references in my cover letter?

Typically, you do not need to include references in your cover letter unless the employer specifically requires them. Concentrate on highlighting your relevant qualifications and explaining why you are a strong match for the position.

Create An Impactful Cover Letter With WPS Office

Creating a compelling cover letter can often be the decisive factor in securing your dream job. It needs to showcase your expertise clearly and coherently, leaving no doubt about your suitability for the role. WPS Office provides a reliable solution where you can gather all the necessary information for when you are figuring out how to write a cover letter and ensure your cover letter resonates at the right level.

From templates perfectly tailored to the job position to extracting crucial keywords and summarizing job descriptions, WPS Office equips you with everything essential for writing a successful cover letter. Download AIPal today to streamline your job hunting journey and alleviate some of the frustrations along the way.

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15 years of office industry experience, tech lover and copywriter. Follow me for product reviews, comparisons, and recommendations for new apps and software.