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How to Make an Eye-catching Video Presentation in Minutes | InVideo

  • video presentation

video presentation questions

Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here . 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

PowerPoint Show Save as Options

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

types of video presentations

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

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Sell more with pro video presentations

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business . Sign up for a free demo here . 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

how to create a killer video presentations - know your audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Create Killer Video Presentations - Brainstorm Video Content Ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Craft Engaging Scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

video presentations right tools - InVideo

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here . 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Make video presentations in minutes

Looking for a great Video Presentation Template? Here’s what you should consider

video presentation templates in InVideo

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business . Sign up for a free demo here . 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

powerpoint presentation tips

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business . Sign up for a free demo here . 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

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  • Inspiration

17 fun presentation ideas (with video!) to wow your audience

Three professionals in a meeting, discussing over a digital tablet with positive expressions, using Biteable video maker.

  • 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

  • Informative
  • Demonstrative
  • Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

Make stunning videos with ease.

Take the struggle out of team communication.

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11 Video Presentation Tips to Keep Your Audience Engaged

Kayte yerga grady.

video presentation questions

March 19, 2021

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video presentation questions

Video presentation is tough. Being confident, keeping an audience focused, and having engaging content are hard things to do in person, let alone virtually. Companies are relying on virtual presentations now more than ever before, and it can be a challenge. But with the right video presentation tips, you and your team can create effective video presentations that connect you to your audience and provide them with something of value.

Our team at BombBomb knows a thing or two about what it takes to host a successful online video presentation.

In fact, Alicia Berruti, BomBomb National Speaker, and Kevin Andrews, BombBomb Client Enablement Manager, are regularly on camera presenting to hundreds (sometimes even thousands) of people. Keep reading for their favorite tips for making a video presentation that will help your team connect and engage their audience from start to finish.

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Video Presentation Tips for Live Presentations

It’s no secret that live virtual presentations come with a unique set of challenges. Putting together an engaging presentation that effectively reaches an audience, while interacting with them from behind a screen can be difficult without the right techniques.

So what are some ways to make a virtual live presentation engaging and effective?

1. Consider Value First

When learning how to make a video presentation, Alicia says, “It’s important to consider the value you want to provide first.” What do you want your audience to know? Is your goal to help with a problem? Are you trying to teach them something?

Start with what you want to accomplish, and then work backward. This will help your video presentation provide the value you intend it to.

2. Engage Your Audience

It can be challenging for your team to gauge audience interest while live-streaming when they aren’t face to face with them. When you present in person, you can see people laugh at your jokes, nod in understanding, and take notes. Virtually, it’s hard to feel this same level of connection.

Both Alicia and Kevin say engaging your audience virtually just as important as it is in person. They aim to do this during every presentation (even if the connection isn’t the same for them).

So what are some ways to create connection and ensure audience members stay focused throughout the presentation?

Bring back focus with engaging phrases

Use phrases such as, “You’re really going to want to listen to this.” or “Pay attention to what I say next. It’s really important.” These phrases grab attention and put the focus on what’s coming up next.

Get personal

Everyone likes a great story. Create an emotional connection by sharing stories and anecdotes. Just because presenters can’t see the reaction doesn’t mean the audience doesn’t feel a sense of connection. And because they feel this connection, the audience is more likely to stay engaged.

Build in reflective moments

Ask viewers to consider something specific. For example, “Think about three questions you receive every day that you can answer using video.” After a brief silence, they’re able to refocus.

Get the audience engaged and use the names you see in the chat or on their screens throughout the presentation. Using names establishes familiarity and fosters genuine connection.

3. Use a Chat Moderator

Trying to field questions and comments or solve tech problems while presenting live can disrupt entire presentations. Starting and stopping to address every individual audience member’s questions or concerns makes it difficult to keep a presentation on track.

Having a moderator in the chat is the key to interacting with the audience while still delivering a smooth presentation. A moderator can filter through the chat and find applicable content to pass onto the presenter without creating unnecessary disruptions.

4. Host a Question and Answer Session

When it comes to questions, there’s a noticeable difference between presenting in person and presenting virtually.

Alicia has observed that, in person, questions tend to be meaningful, and the answers usually apply to almost everyone. With digital anonymity, the audience tends to be asking questions that are more person-specific. For example, they may ask for tech support or information they missed during a specific part of the presentation.

To avoid significant interruptions, include a 10 to 15-minute question and answer session at the end of every presentation. If the audience is small, take it one step further, and offer video conferencing opportunities or contact information like an email address to go over individual concerns.

5. Embrace Interruptions and Distractions

The opportunity you and your team have when presenting virtually is to share and showcase your humanity.

Screen Shot 2021 03 18 at 2.31.58 PM | BombBomb

Perfection isn’t the goal when presenting to an audience — connection is. Interruptions and distractions are all part of life. For instance, dogs barking, phone calls, children in the background, or a doorbell ringing — these are distractions and interruptions everyone faces. Seeing someone embrace the more challenging aspects of daily life while presenting will encourage your audience to embrace who they are. As a result, they’ll feel more connected to you.

6. Have Confidence

All of these live video presentation tips will help you create an interactive video presentation. But nothing will make you and your team more convincing or establish trust with an audience more than having confidence on video. If you want an audience to believe in your message, you have to be confident.

“Focus on the value of what you’re presenting instead of thinking about how you look on camera.” — Alicia Berruti, BombBomb National Speaker

Having confidence on camera can be difficult for you and your team, especially if you aren’t comfortable using video. So what are some ways you can become more confident on camera?

• If you can’t watch yourself on camera without being critical — don’t. • Disengage with the negative voices in your mind. • Focus on the value of what you’re presenting. • Step away from self-limiting beliefs.

If you’re looking for more guidance on having confidence on camera, this article can help.

Video Presentation Tips for Prerecorded Presentations

You already have some fantastic video presentation techniques for live videos, but prerecorded presentations can also be tough to master.

Watch the video below and keep reading for five more video presentation tips that will help you and your team make prerecorded presentations that will engage your viewers from beginning to end.

7. Create Expectations

Create expectations for your audience by letting them know what you’re going to talk about ahead of time. Lead with an agenda that goes over what they can expect.

Untitled e1616096514220 | BombBomb

( Tip: When creating expectations, tease the value of what’s going to come later. Hint that something important your audience doesn’t want to miss is going to be addressed. But, don’t entirely give away what it is that you’re going to talk about.)

8. Don’t Depend on Your Deck

When you’re reviewing your video presentation ideas, it’s important to remember to leave room for personalization. Reading from a deck of slides makes presentations feel robotic and does little to engage your viewers. If an audience can get everything they need from a slide deck, what value are you providing?

Kevin says it’s also essential to keep notes with talking points that aren’t visible to your viewers. And while recording, expand on those notes and the slides themselves. Doing this will add personality and some humanity to the presentation while still hitting those key points. (And it will keep your presentation from feeling over-rehearsed.)

9. Be Respectful of Time

It may be hard to get your point across in a limited amount of time, but your audience is busy, and their time is valuable.

Try to keep prerecorded presentations to an hour. Start by letting your viewers know beforehand how long the presentation is going to take. Remind them that you know they’re busy and acknowledge that their time is valuable. Then, when you hit that expected time limit, it’s important to wrap it up.

10. Reject Perfection

One of the struggles of prerecording a presentation is the innate desire for perfection. The ability to start over because the presentation isn’t live only amplifies this.

“Don’t get caught up in perfection. Your good is good enough.” — Kevin Andrews, BombBomb Client Enablement Manager

Being your imperfect, authentic self and embracing tech problems or misspoken words can be tough when you can re-record. But welcoming these stumbles will keep your viewers interested in what you have to say. This is because you’re showing up as a vulnerable person with flaws and struggles like everyone else. Embracing these struggles helps your viewers identify with you on a deeper, human level.

11. Break It Up

Especially when you’re prerecording a presentation, breaking monotony is important.

When your presentation is about half over, break it up with a brief summary of what you’ve already discussed and an overview of the remainder of the presentation. This can help bring back your viewers’ focus and remind them of the value of what’s to come.

Creating a Prerecorded Video Presentation With BombBomb

There isn’t always time to present live online, even virtually. But creating a prerecorded presentation is easy with a tool like a screen recorder.

The BombBomb Screen Recorder allows you and your team to record yourself and your screen at the same time easily.

Screen Shot 2021 03 18 at 4.41.14 PM | BombBomb

Here’s how to create a prerecorded presentation with BombBomb:

Download the BombBomb Google Chrome Extension

Search “BombBomb” in the Chrome Web Store , and press “Add to Chrome” to get the extension directly on your Chrome browser.

Log In to Your BombBomb Account

Click the BombBomb icon on the upper right side of your browser. When prompted, enter your BombBomb email address and password.

Launch the Screen Recorder

Once you’ve logged in, click the BombBomb Icon on your browser again. From here, select your camera to record yourself or yourself and your screen at the same time.

Record Your Video

Click “Launch Recorder,” and a new record video screen will appear. When you’re ready to create your presentation, press the red “Start/Stop Recording Button,” and a countdown will prompt you to begin in 3…2…1.

Ready to Save Time and Create Presentations That Engage Your Audience?

Now that you have all of the tips and best practices to make video presentations successful, you need the tools, too…

Want to try making your own video presentation with the BombBomb Screen Recorder? Start a two-week free trial.

And check out, “ Screen Recorder Essentials: How to Record Yourself and Your Screen at the Same Time ” for additional guidance.

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The Art of Question & Answer: Handling Audience Questions Like a Pro

Hrideep barot.

  • Presentation , Public Speaking

Question answer session

If you have ever given a presentation , you might know how witty and challenging a question-and-answer session can get. Not knowing the answer to a question can be quite unnerving and leave a bad impression even after a fabulous presentation. This blog will help you bridge that gap before your next presentation. We will talk about how to maintain your composure as you deal with questions and also the different types of difficult questions one can face.

Why should I have a Question-and-answer session?

Having a Question and Answer (Q&A) session serves multiple valuable purposes. It transforms one-sided communication into a two-way exchange, turning lectures or speeches into engaging discussions. This interaction not only enhances audience engagement but also promotes collaboration and the collective building of knowledge. Historically, great questions have driven innovation and change, such as Isaac Newton’s curiosity about gravity. During a Q&A , encouraging audience participation by inviting questions and making eye contact with various attendees creates a sense of connection and keeps the session lively, much like a talk show host engaging their audience. 

Including a question and answer (Q&A) session after your presentation holds numerous advantages and is a pivotal aspect of engaging with your audience effectively.

Let’s delve into these reasons:

1. audience engagement and participation: .

Inviting questions at the end of your presentation allows your audience to actively participate, transforming your session into an interactive experience. As Albert Einstein aptly put it, “The important thing is not to stop questioning.”

2. Addressing Confusion and Skepticism:

 Your presentation might leave some audience members perplexed or unconvinced. Before you begin, it’s vital to gauge your audience’s understanding. As Aristotle noted, “Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.” Q&A provides an excellent opportunity to clarify doubts and bolster your argument.

3. Expanding on Your Message: 

Often, time constraints force you to condense crucial information during your presentation. Q&A, however, empowers you to elaborate on your points, share practical examples, and address any opposition, creating a more comprehensive understanding. This aligns with Robert Frost’s sentiment: “Education is the ability to listen to almost anything without losing your temper or your self-confidence.”

4. Fostering Natural Interaction: 

Effective public speaking thrives on interaction. Audiences seek speakers who communicate openly and naturally. Q&A brings a conversational and relatable dimension to your presentation. As Maya Angelou wisely said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

5. Challenging Your Expertise: 

The unpredictability of Q&A keeps you on your toes. You must be well-prepared and nimble to handle a variety of questions and objections. Eleanor Roosevelt’s words resonate: “You gain strength, courage, and confidence by every experience in which you stop to look fear in the face.”

How do you answer Questions effectively?

Handling a question-and-answer session effectively requires preparation, communication skills, and adaptability. Whether you’re conducting a Q&A session as a speaker, presenter, or moderator, here are some tips to help you manage it effectively:

1. Preparation is Key:

Know your audience: Research your audience’s demographics, interests, and knowledge level. Tailor your responses to their needs and expectations. Imagine you’re hosting a Q&A session about pets. Knowing your audience means finding out if they’re mostly cat lovers, dog enthusiasts, or perhaps reptile fans. This helps you tailor your answers to their specific interests, like offering dog training tips for dog lovers and habitat ideas for reptile enthusiasts.

Anticipate questions: Develop a list of potential questions that might arise during the session. This can help you prepare concise and informative answers. If you’re giving a presentation about a superhero movie, anticipate questions like “Who’s the main villain?” or “What are the special powers of the hero?” Prepare concise answers to these common questions to keep the audience engaged.

Review your material: Revisit your presentation or discussion content before the Q&A session. This will help you recall key points and examples that may be relevant to questions. For Ex: You’re a teacher conducting a Q&A after a science class. Before the session, review your notes on the periodic table. This ensures that when a student asks, “What are the noble gases?” you can confidently explain their properties.

2. Set Expectations:

Clearly explain how the Q&A session will be structured. For example, inform the audience whether questions will be taken throughout the session or only at the end. Mention any time constraints.

Let the audience know if you have topics you’d like to cover or all questions are welcome. 

For example: Think of a cooking class where you’re the instructor. Before starting, inform your students that they can ask questions anytime during the class. This sets the expectation that it’s an interactive learning experience.

3. Active Listening:

Give the questioner your full attention. Make eye contact, nod to acknowledge understanding, and avoid interrupting.

Repeat or rephrase the question if needed to ensure clarity and show that you are actively engaged with the questioner.

Imagine you’re a detective in a mystery novel. When a witness asks, “Did you see the suspect?”, listen attentively, nod to acknowledge, and ask follow-up questions to gather all the details. This demonstrates active listening.

4. Take a pause

Before answering any question there is a key aspect that makes you look smart and composed- “The Pause.” The Pause is where you gather your thoughts and prepare your answer in a gist. You decide how to answer the question and tackle it swiftly. If you perhaps don’t know the answer, what is the best way to say you will get back with an answer, and so on? You can get a firm grip on your audience as they wait for you to speak and then speak with utmost clarity, that is the power of Pauses. 

5. Be Concise and Clear:

Answer each question briefly and directly. Avoid going off on tangents or providing excessive background information.

Use plain language and avoid jargon that might confuse the audience. Suppose you’re explaining how to play a video game. Instead of going into a lengthy backstory, say, “To win, you must collect all the magical crystals and defeat the dragon boss.” This clear and concise explanation keeps players engaged.

6. Stay Calm and Confident:

If you don’t know the answer to a question, admit it gracefully. Offer to research or follow up later, and don’t try to bluff your way through.

Maintain a calm and composed demeanor even in the face of challenging or critical questions. Focus on addressing the question, not the tone.

This is also where your preparation becomes your backbone and provides you the confidence to deal with your audience. 

Also, I want you to remember that knowledge is very vast- The more you gain knowledge the more you realize how little you know! Do not worry about admitting that you don’t know an answer, you can provide whatever information you have and later get back to them when you do find one.

7. Manage Time:

Allocate a specific amount of time for the Q&A session and communicate this at the outset. Stick to the schedule to ensure you cover all planned topics. If necessary, prioritize questions based on relevance or importance.

Think of a soccer coach during a practice session. Allocate specific time for different drills and stick to the schedule. This ensures that all aspects of the game are covered within the session.

8. Field Diverse Questions:

Encourage a wide range of questions, including those that challenge your viewpoint or prompt discussion. This diversity can lead to more engaging and informative sessions.

For Example: In a book club discussion, encourage members to ask questions about various aspects of the book, from plot details to character motivations. This diversity of questions leads to a more engaging conversation.

9. Moderate Effectively:

As someone who has to give direction to the discussion, try to maintain control of the session and ensure questions are relevant to the topic and audience. Politely redirect or filter out off-topic or inappropriate questions.

Give everyone a chance to ask questions, and manage time to allow for a variety of voices to be heard.

Pretend you’re a radio DJ taking calls from listeners. If someone goes off-topic, gently steer the conversation back to the music or topic of the show to maintain a cohesive experience.

10. Encourage Feedback:

After the Q&A, ask the audience for feedback on the session’s effectiveness. This can help you improve future sessions and tailor them to the audience’s needs. 

Example: After a group art project, ask each participant what they liked and what could be improved. This feedback helps everyone learn from the experience and create better art in the future.

11. Follow-Up:

If you promised to provide additional information or research an answer, do so promptly after the session. This demonstrates your commitment to addressing the audience’s needs.

12. Reflect and Improve:

After each session, take time to analyze what went well and what could be improved. Consider seeking feedback from colleagues or mentors to refine your Q&A skills for future engagements.

Can I answer a Question with a Question?

Many a time we think is it disrespectful to answer a question with a question, or perhaps even condescending? However, answering a question with a question can be an effective communication technique when used thoughtfully, but it’s essential to be mindful of the context and tone to avoid coming across as disrespectful or condescending. 

Consider, for instance, a scenario where someone asks, “Do you know where my keys are?” Responding with, “Have you checked your coat pocket?” instead of a direct “yes” or “no” can be helpful. However, if someone in a team meeting asks, “How do we solve this problem?” replying with, “Well, what solutions have you considered?” can encourage collaborative problem-solving. So, while answering a question with a question can be a valuable tool for prompting critical thinking or guiding discussions, it’s crucial to gauge the situation and intent to ensure it’s used appropriately.

Types of Difficult Questions:

Often times in presentations we don’t get softball questions that are easy to handle but rather some sort of pushback. The audience tries to gauge your authenticity or simply disagrees with you. These are what we call Difficult questions. They are inquiries that pose challenges beyond their surface. They require careful consideration, provoke thought, or test one’s knowledge, often demanding more than a simple yes or no answer. Handling difficult questions effectively is a skill that involves not only providing accurate responses but also managing the dynamics of the discussion and the emotions of those asking. In this exploration, we’ll delve deeper into these challenging types of questions, dissect their nuances, and offer strategies for responding adeptly and constructively.

1. When You Don’t Know the Answer:

  • Challenge: It’s common to face questions to which you don’t have an immediate answer, especially in complex or unfamiliar topics.
  • Example: In a technical presentation, someone asks a highly technical question beyond your expertise.
  • Admit it gracefully: Acknowledge that you don’t have the answer, but express your willingness to find it.
  • Offer a partial answer: Share what you do know or suggest possible resources or experts to consult.
  • Follow up: Make a commitment to research and provide a comprehensive response after the session.

2. Too Many Questions at the Same Time (Machine Gun Questioning):

  • Challenge: Some audience members may bombard you with multiple questions all at once, making it difficult to respond coherently.
  • Example: An audience member asks, “How does this technology work, and what are its applications? Can you explain its impact on the industry?”
  • Politely request clarification: Ask the person to specify which question they’d like you to address first.
  • Address one question at a time: Break down the multiple questions into individual responses to maintain clarity.
  • Control the pace: Politely request that questions be asked one at a time to facilitate a more organized discussion.

3. Audience Member Makes a Statement and Tries to Take Over:

  • Challenge: Some individuals may attempt to dominate the Q&A session by making lengthy statements or challenging your expertise.
  • Example: An audience member insists on sharing their own knowledge and experience, seemingly to undermine your credibility.
  • Acknowledge their input: Politely thank them for their perspective and acknowledge their knowledge.
  • Redirect the focus: Gently guide the conversation back to the topic or the question at hand.
  • Set boundaries: Establish ground rules for the Q&A session at the beginning, emphasizing that questions should be concise and relevant.

4. Emotional Questions Driven by Anger:

  • Challenge: Emotionally charged questions, often stemming from anger or frustration, can be challenging to handle without escalating tension.
  • Example: An audience member confronts you with anger about a controversial topic you’re discussing.
  • Stay calm and empathetic: Maintain composure, listen attentively, and acknowledge the person’s emotions.
  • Avoid confrontation: Refrain from responding with defensiveness or aggression, as it can escalate the situation.
  • Reframe the question: Politely ask the person to rephrase their question in a more constructive and specific manner.

5. Off-Topic Questions:

  • Challenge: Sometimes, audience members ask questions that are unrelated to the topic of your presentation or discussion.
  • Example: In a business presentation on marketing strategies, someone asks about your personal hobbies.
  • Politely redirect: Acknowledge the question but gently steer the conversation back to the main topic.
  • Offer to discuss later: Suggest discussing off-topic questions after the session to avoid derailing the current discussion.

6. Provocative Questions:

  • Challenge: These questions are designed to provoke a reaction or create controversy.
  • Example: During a political debate, someone asks a loaded question aimed at stirring up emotions rather than seeking a constructive answer.
  • Stay composed: Maintain a calm and respectful demeanor when responding, regardless of the provocation.
  • Address the core issue: Focus on the underlying topic or concern within the provocative question rather than getting drawn into the emotional aspect.

7. Incomprehensible Questions:

  • Challenge: Some questions are poorly phrased or unclear, making it challenging to discern the intent behind them.
  • Example: An audience member asks a question with convoluted language and vague references.
  • Seek clarification: Politely ask the person to rephrase or clarify their question to ensure you understand it correctly.
  • Paraphrase and respond: Restate what you believe the question is about, and answer based on your interpretation. The person can then confirm or correct your understanding.

8. Condescending Questions:

  • Challenge: These questions are posed in a belittling or patronizing manner, often implying that the person asking believes they know better.
  • Example: An audience member asks, “Do you even understand the basics of this topic?”
  • Maintain professionalism: Respond with professionalism and confidence, avoiding any temptation to match the condescension.
  • Address the question’s substance: Focus on providing a well-informed and concise response to demonstrate your expertise.

9. Overly Technical Questions:

  • Challenge: In technical or specialized discussions, questions may become overly complex, making it challenging for a broader audience to follow.
  • Example: A highly technical question filled with industry-specific jargon is asked in a general audience setting.
  • Simplify the response: Offer a simplified explanation or analogy to make the answer accessible to a broader audience.
  • Offer follow-up resources: Suggest additional reading or resources for those interested in delving deeper into the technical details.

Handling these challenging question scenarios effectively requires a combination of good communication skills, patience, and tact. Remember that the goal is to maintain a productive and respectful dialogue with your audience while addressing their concerns and inquiries.

People Also Ask:

Why is it important to know how to take the audience’s questions when you are presenting.

It is crucial to know how to handle audience questions when presenting for several reasons. Firstly, audience questions signify engagement and interest in your topic, making it an opportunity to further connect with your audience and demonstrate your expertise. Secondly, addressing questions allows you to clarify any misunderstandings or provide additional context, ensuring that your message is well-received and understood. Moreover, handling questions effectively helps you maintain control over the presentation’s flow, ensuring that it stays on track and doesn’t deviate too far from your intended message. Lastly, audience questions can provide valuable feedback, enabling you to gauge the audience’s comprehension and adapt your presentation in real time if necessary, leading to a more successful and impactful presentation overall.

Who is responsible for answering questions from the audience at the time of the presentation?

The responsibility for answering questions from the audience during a presentation primarily falls on the presenter (most likely You). You’re the one who’s been preparing and practicing your presentation for weeks, months, or maybe even years. You’re the guru on the stage, the oracle of information. When those curious souls in the audience raise their hands or type away with their burning questions, it’s your time to shine. You get to flex your brain muscles and give them answers that will make their heads spin (in a good way, of course). It’s your duty to facilitate a productive Q&A session by actively listening to each question, providing thoughtful and accurate responses, and ensuring that the discussion remains relevant to the topic at hand. However, in some cases, especially during larger presentations or panel discussions, a moderator or facilitator may assist in managing the question-and-answer

In conclusion, mastering the art of Q&A, and handling audience questions like a pro, is a skill that can transform any presentation, discussion, or public speaking engagement. By understanding the diverse types of questions that may arise and adopting effective strategies to address them, you can create an interactive and engaging dialogue with your audience. From riddles that stimulate creativity to emotionally charged inquiries that demand empathy, each question offers a unique opportunity to connect, educate, and inspire. 

Remember, the key to success lies in active listening, clear communication, and maintaining composure, even in the face of challenging questions. Whether you’re a speaker, presenter, moderator, or simply someone engaged in a meaningful conversation, the ability to navigate difficult questions with finesse not only enhances your credibility but also fosters a more enriching and enlightening exchange of ideas. So, embrace the art of Q&A, and with practice and patience, you’ll continue to refine this valuable skill, ensuring that your interactions with your audience are both memorable and impactful.

To learn more about how to conduct presentations and improve your communication skills in the workplace you can try our coaching program here .

Hrideep Barot

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What is a video presentation?

Why is video presentation increasingly popular, presentations, videos, video presentation stats and numbers, different types of video presentations, what is a video presentation maker, how to make a video presentation using powerpoint, how to save a powerpoint presentation as a video, step by step guide on how to video record yourself presenting a powerpoint, how to create video presentations, video presentation templates:, video presentation ideas, video presentation tips, tips to create an engaging powerpoint video presentation, best presentation recorder in 2023, ultimate video presentations guide with tips & examples.

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Surya - September 16, 2021 Leave your thoughts. -->

best video presentation maker , how to create video presentation , how to record a powerpoint presentation with audio , powerpoint video presentation , video presentation , video presentation ideas , video presentation maker , video presentation tips , video presentation types , Video Presentations

Let’s all agree, presentations have been there for quite a period of time. Infact the first presentation program was launched way back in 1987 and was available only in Mac. Later Microsoft acquired it and rebranded it as Microsoft Powerpoint. Nowadays presentations are everywhere, be it in educational institutions, companies, organizations, and so many other places. As we evolved over the years, the importance of video also started to grow rapidly which has now lead to presentations take a new format which is Video presentations . 

In this blog, we’ll look at everything that you need to know about video presentations right from the definition to examples,presentation templates, and the best presentation video maker to create video presentations.

Here’s what we’ll be covering in this presentation video ultimate guide:

  • Why video presentations are increasingly popular and effective 
  • Video presentations stats 
  • Types of video presentations
  • What is a video presentation maker
  • Video presentation template
  • How to make a video presentation with PowerPoint
  • How to create a personalized video presentation
  • Powerpoint video presentation tips
  • Best video presentation maker/Software 

A video presentation could be defined as a video in which multiple slides are used along with audio, video narration along with animation, images to communicate certain specific information with an audience in an engaging manner. 

Even after putting a lot of effort into static presentations to make them interactive and engaging there was always a problem of static presentations are lengthy and most cases boring failing to capture the audience’s attention. To give you a perspective, 79% of the audience feel most presentations to be boring.

This particular problem is solved with the usage of video presentations as the size of the duration of a video presentation is brought down drastically. Plus video presentations are easy to consume. Viewers can watch it at their pace and it doesn’t mandate all the stakeholders to be present in a physical or virtual place at the same time. 

Presentation video statistics in 2021

  • There are over 35 million PowerPoint presentations created every day and presented to an audience of 500 million people.
  • 89% of people still use PowerPoint to create presentations out of which 43% say they don’t have an alternative.
  • 87% of marketing people use video in their marketing efforts.
  • 78% of people consume videos online in a week with 55% consuming videos every day.
  • 70% of businesses are creating more videos in 2021 compared to 2020.
  • 69% of people prefer to learn about a product through a video.
  • Most people turn out of a PowerPoint presentation after 10 minutes. 

Presentation videos are now used for various use cases across different fields. Here is a list of seven different types of video presentations.

Different types of video presentations

1. Sales presentation videos 

Sales video presentations or video prospecting involves sales folks giving a quick outline of what the company and product has to offer to their prospects. Another type of sales presentation video also includes sales enablement presentation videos done by Marketing teams to upskill sales folks for better selling. 

2. Educational presentation videos

Educational presentation videos involve lectures and courses taught by teachers in a live in-person or virtual classroom which are then converted into video lessons for anytime access. 

3. Employee training and development presentation videos 

Employee training and development presentation videos are an essential part of a new employee getting trained and used to the system in place. The training presentation being available in video form helps anyone to access them without any dependency enabling better productivity. 

4. Business planning and review presentation videos 

Business presentations are it planning, review, performance analysis could all be boring and time-consuming. Getting them done as a video version helps in getting key information to all the stakeholders involved. 

5. Fund Raising and Company Pitch presentation videos 

CEOs and founders look for VC funding to take their company to the big stage.  A great presentation video selling the core value proposition of the company and project growth in the upcoming years will help catch the eyes of the investors and land the required funding.

6. Product usage explanation and How to presentation videos

New customers generally require onboarding guidance which includes walkthroughs and how-to presentations. Videos for the same enables users to take a look at them and learn to use the product at their own pace without being overwhelmed.

7. Employee onboarding and orientation presentation videos 

Now with employee onboarding happening virtually, employee onboarding presentation videos are of much importance. Employees get to understand company culture, guidelines, roles, and responsibilities better and in a calmer manner through presentation videos. 

8. Promotional and Marketing presentation videos

Product promotion presentations are often used by Marketing teams in various fields and virtual events. A video presentation, especially an animated video presentation, comes in handy for promoting products. 

The common trend across all these different types of presentation videos is that all of them aren’t just one-time recording and usage but also could be used multiple times which brings down the resource requirements for all of the above use-cases. 

A video presentation maker or a video presentation software is an app that lets you create presentation videos by using existing presentation slides or by creating new presentation slides and then converting them into videos.

There are two types of video presentation software . One that lets you screen record existing presentations and the other one that lets you create presentations by using existing templates which users can customize by adding voice, videos, images, characters, animation, etc. 

Powerpoint is one of the presentation software with over 35 million PowerPoint presentations created every day and presented to an audience of 500 million people

Powerpoint being the most used presentation software for creating presentations we are going to look at how to make a video presentation using PowerPoint. There are multiple ways in which you can create a video out of your presentation and we have mentioned the same below. 

Different methods to save a Powerpoint presentation as a video

  • Directly saving Powerpoint file as a video presentation 
  • Using a screen recorder to record the presentation in slideshow mode
  • Using a screen recorder to record the presentation in the slideshow mode with a webcam overlay 

Method one:

How to save powerpoint presentation as a video

Microsoft enables you to directly save your PowerPoint presentation as a video. Once you’re done with your presentation you’ll have to select > File > Export > Video . You can also decide to save it at the video quality of your choice which ranges from 4K HD to 480P. But remember the videos aren’t uploaded to the cloud so the better resolution you choose, the bigger will be the video size. The default video format will be MP4 or WMV.

Few things to know while saving PowerPoint presentations using this method:

  • Users can choose the time spent on each slide. By default, the time spent on each slide will be five seconds. So if your video is 20 slides and you choose the default five seconds per slide the PowerPoint presentation video will be of 100 secs.
  • Alternatively, you can choose manual slide timing if you feel you need to narrate more/less in a few specific slides.
  • You can decide to add narrations, audio, annotate on screen, clear annotations, record webcam as well. The webcam recording is however available only in Office 365.
  • You can also upload it to Microsoft streams for quick access within your organization. 

Method two:

How to save a powerpoint presentation in powerpoint show format

Alternatively, you can save the presentation in PowerPoint Show format(.ppsx) . This directly opens the presentation in a slideshow format for viewers. 

Using a screen recorder to record the presentation in slideshow mode 

Although Powerpoint lets you record presentations with narration and even video in some versions, it’s quite a complex process that takes a lot of time and effort. This is where PowerPoint screen recording tools come in handy. The PowerPoint recorders enable you to quickly and easily record your presentation, customize them based on your expectations, and share it with others. 

Here is a list of the Best PowerPoint screen recorders for you to choose the best tool. 

One of the best PowerPoint screen recorders is Vmaker as it’s completely free to record an unlimited number of recordings, and comes without any watermarks. Let's take a look on how to record PowerPoint presentations using Vmaker.

How to save a powerpoint presentation in powerpoint show format

Here is a step by step guide on how to screen record PowerPoint presentations with audio

Step by step guide on how to screen record powerpoint presentations with audio

  • Step 1: Sign up or Sign in to Vmaker and install the chrome extension .If you’re a Mac or Windows user, you can download and install the Vmaker's Screen Recorder for Mac or Vmaker's Screen Recorder for Windows .
  • Step 2: Open the PowerPoint presentation that you want to record.
  • Step 3: Launch the Vmaker app or chrome extension.
  • Step 4: Choose screen recording mode with audio enabled and click on start recording to begin recording your presentation.
  • Step 5: Add audio through narration, annotate screen, mute/unmute microphone, pause/resume recording as you wish.
  • Step 6: Click on finish recording to complete your PowerPoint screen recording.
  • Step 7: The video gets uploaded to the cloud in a few seconds irrespective of the video size. You can then edit, fine-tune, and then share it.

Adding a live webcam video to a PowerPoint presentation is also easier through Vmaker.

The steps and flow are pretty much the same with only the mode being different.

  • Step 1: Sign up or Sign in to Vmaker and install the Mac application  
  • Step 4: Choose screen plus webcam recording mode with audio enabled and click on start recording to begin recording your presentation.
  • Step 6: Click on finish recording to complete your PowerPoint screen recording. 

Video guide on how to record PowerPoint presentation with audio and video

video presentation questions

As mentioned earlier you can also create video presentations from scratch up by using online presentation makers. Online presentation makers enable you to create stunning video presentations by adding a range of things right from the text, audio, video, background, avatars, video screen recording , animations, transitions, effects, and much more. 

Users can decide either to start with a blank presentation or choose an existing template and start personalizing it based on their needs. 

Video presentation template library on Animaker Deck ~ presentation video maker

Video presentation templates come in handy, especially for ones looking to create quick video presentations. You can choose any one of the templates based on your requirement and quickly edit the essential details to produce your video presentation.

Bonus: Screen Recording 101: Ultimate Resource Guide

Now that we have understood the importance of video presentations and learned how to create video presentations let’s take a look at some video presentation ideas and tips to create engaging video presentations.

Video presentations can further be enhanced by implementing certain ideas that will enable them to be engaging, seamless, and smooth for the audience. Here are some ideas that will help you create visually engaging video presentations.

  • Give your first slide a powerful statement that resonates with your entire presentation video 

Use characters, images, and illustrations throughout your video presentation

Ensure all slides tell a story and connect with the powerful first statement , maintain similar font size consistently throughout the presentation videos.

  • Use transitions and motion graphics to make your presentation visually appealing 

Ask Questions, polls, share quotes in between the video to keep viewers engaged

Conclude strongly proving or supporting your first statement, give a powerful statement that resonates with the video.

Give a powerful statement that resonates with the video presentation

Keep the first slide of your presentation video short concise and to the point resonating with what is the key topic being covered in the video. In the example above you could see the video is about avoiding single-use plastics and that is clearly mentioned to set the tone for the video.

Here is a gif of a plastic bag traveling being used perfectly resonating with the text on the video presentation

Using Animations, videos, images, illustrations adds value to the video presentation and helps convey the message clearly to the audience. In the above example, there is a video of a plastic bag flying to support the text given in the slide.

Ensure all slides tell a story and connect with the powerful first statement of your video presentation

Ensure that the messaging in all slides of the video presentation connects with the message in the first slide. Here in this example, you can see that the slide talks about plastic taking a long time to break down which directly connects with the why you should avoid single-use plastics message in the first slide.

Maintain similar font size consistently throughout the presentation videos

To offer a great visual experience for the viewers it is important to use fonts, colors, and text consistently in the video. Here in this sample presentation video, you could see font, text, spacing, amount of content, and color being uniform throughout offering a great visual experience for viewers.

Use transitions and motion graphics to make your presentation visually appealing

Transitions and motion graphics help while presenting the video presentation as the time in between helps the presenter prepare what to convey and also builds curiosity amongst the audience. In the example above you could see a wide range of transitions being available for usage on the video presentation. 

Ask Questions, polls, share quotes in between the video presentation to keep viewers engaged

One of the major factors that differentiate a good and great PowerPoint presentation is how engaged the audience are throughout the presentation. Usage of stats, quotes, polls, questions in a video presentation enables the viewers to be engaged throughout the presentation. For instance, in this presentation video above the creator has used stats along with the right illustration which is a great hook in keeping the audience engaged.

Conclude your video presentation strongly proving or supporting your first statement

The conclusion to a video presentation is as important as the first statement and it is important to finish the video presentation by supporting or proving what was conveyed in the first slide. In this reference, the creator has brilliantly made a powerful statement to support the need to avoid single-use plastic.

Following up on what we offered in the above section here are some tips to keep in mind while creating video presentations.

  • Define the purpose of the video

Identify the target audience for the video

  • Decide on the script, images, and illustrations for the video

Avoid using complex language and tone for the video 

Ensure you have a good video presentation maker for creating the video, avoid trying to convey too much of information in one go , make the intro and conclusion as powerful as possible, define the purpose of the presentation video.

Often ignored but the most important step in presentation video creation is the purpose definition stage. List out the key goals that you want to achieve by creating the presentation video and then pick up the most important goal that resonates with the video creation as your purpose. By defining the purpose of the video the next steps will be simplified. The purpose of the video will also automatically help in identifying the target audience of the video, brainstorming ideas for the video.

The target audience are the group of people who’ll potentially watch your videos once you publish them. Identifying and getting to know your audience enables you to decide on what exactly you’ll convey in the video, how you’ll convey the message, and not just that but also define the length of the presentation video.

Decide on the Script, Images, and Illustrations 

Write the script keeping in mind the purpose of the video and the target audience you are creating the video. Decide on the relevant images, videos, gifs, and illustrations to support the text on the script. By doing so early allows creators the time to make any changes to text based on the creatives and vice versa.

The sole purpose of PowerPoint presentations is to convey information in a simpler and meaningful manner. Using complex language, data and tone defeats the purpose. Keep the language simple, break down, visualize data as much as possible, and use a subtle tone throughout the presentation video.

Earlier presentation videos were being made using multiple tools which included a presentation tool, video editor, video hosting platforms. But now we have all-in-one video presentation makers that lets you do everything right from creating to sharing the video presentation. Ensure that you pick up the right PowerPoint video maker based on your video creation needs.

Here is an elaborate list of the best PowerPoint presentation makers for you to choose from.

Signup for Vmaker presentation video maker and start creating presentation videos

The beauty of presentation videos is that you get to present them. So with that being the case adding too much stuff that you have to talk about as content on each slide doesn’t make any sense. Keep the content less and break down the information to be conveyed based on each slide so that you don’t end up sharing too much information in one particular slide alone.

The opening and closing slides of your video presentation hold the key to making an impact. Make the intro and conclusion as powerful as possible by interconnecting them. By doing so anyone watching the video presentation will have a takeaway from the presentation which creates a lasting impression.

Here are a few tips specifically for creating PowerPoint video presentations. The below tips are tailored to help you improve your PowerPoint video creation. 

  • Decide on the font, color, and text content in each slide 
  • Keep the content in each slide as short as possible 
  • Support your content in each slide with powerful illustrations and data

Use transitions and effects but ensure that they’re not overused

Use high-quality images that are rich .

  • Visualize charts, graphs, tables and add color to them 

Decide on the font, color, and text content in each slide

This presentation has Arial as font throughout the presentation

The minor details like font, sizing, color, and the volume of content in each slide play a key role in video presentations. Define the fonts and the size of the fonts that will be used in the presentation. Ensure that the amount of content on each slide is uniform. Making sure small details like this are looked into aids in the creation of the best PowerPoint video presentations. 

Keep the content as short as possible

Keep the content in the presentation as short as possible

Ensure that there is a lot of empty space in the slide and the content is kept minimum. This ensures a pleasant viewing experience when the presentation is converted into a video. As there will be narration in video presentations the explanation can be done over voice rather than adding texts in the PowerPoint slides.

Support your content with powerful illustrations and data

Support your content in each slide with powerful illustrations and data

Adding illustrations and highlighting key data will help in engaging your audience as they’ll be paying key attention to what is being presented. Illustrations also enable you to offer a visually engaging video presentation keeping your audience engaged and hooked.

Transitions, Motion Graphics in powerpoint video presentations

Using the built-in transitions and animations in Powerpoint is the quickest and easiest way to add an extra dimension to your presentation. Smartly ensure that you use the animations and transitions effectively so that it adds to the quality of your presentation. Also, overusing them by making excessive use of it in every slide will make the presentation look clumsy.

Use high-quality images that are rich in your presentation

It’s important to have images across the presentation and the usage of images adds immense value to the presentation. Also, it is key to use high-quality ones as the usage of not-so-great ones really brings down the quality of video presentations.

Visualize charts, graphs, tables and add color to them

Visualize charts, graphs, tables and add color to them

Using charts, tables and graphs helps the audience visualize data better. The video viewers can easily resonate with the insights shared in the narration with the visuals available on the video. Powerpoint comes with a built-in data visualization feature that enables you to create charts, graphs, tables with ease and convert them into videos.

Here is our list of the five best PowerPoint recorders for creating video presentations mainly using screen recording.  

  • Vmaker 
  • Panapto 
  • Techsmith Camtasia 
  • Ispring 

If you’re looking to create video presentations by using templates, animations, characters, transitions, voiceovers, images, etc then the best option would be Animaker Deck . Animaker deck is a free avatar-powered presentation video maker. 

This guide should have given you a comprehensive idea about presentation videos, the different types of presentation videos, and how to go about it in terms of planning, creation, and sharing. Do check out and start using Vmaker presentation video maker and create stunning presentation videos with ease. 

video presentation questions

If you enjoyed reading the above article, then here are a few more cherry-picked articles you might be interested in reading further!

The Ultimate Guide to Create an Instructional Video Without a Script

A Complete Guide On Product Videos ~ Definition, Types and Tips

Ultimate How-to Video Guide with Examples, Tips, and Ideas

Step by Step Guide: How to record Skype calls

How to screen record on Mac with audio

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Here’s How to Give the Best Video Presentation of Your Life

Your video presentation doesn’t need to bore your attendees to tears. Here are seven strategies to keep participants engaged and awake.

You’ve been asked to give a video presentation at a virtual conference. You’re excited about the opportunity to share your expertise, but you’re also worried about how you’ll manage to hold interest. 

Let’s face it: It’s notoriously tough to keep people focused during virtual presentations. 

In fact, 67% of workers say they find it easier to be distracted during virtual meetings compared to in-person ones. Even worse? 55% of respondents admit that they’ve checked their emails during those virtual sessions. 

video presentation questions

7 tips for video presentations that don’t make eyes glaze over

So, are you doomed to spend an hour talking to a bunch of people who’d rather be elsewhere? Will all of your time spent preparing be wasted as you watch attendees turn off their cameras and do who knows what as you ramble on?

Not quite. Rest assured, there are some tips you can put into play to deliver a compelling video presentation that keeps your virtual event participants on the hook. 

1. Curate the right environment

If you want other people to be totally tuned into the topic you’re presenting, you need to start by creating a non-distracting environment – both for your benefit and your participants’. 

There are a number of different ways to ensure you have the right setting for your virtual presentation, including:

Finding a quiet space where you’ll be free from interruptions (like barking dogs or kids who choose the most inopportune time to come in and ask for fruit snacks).

Cleaning up your background so that you’re the main focus. Taking a few minutes to tidy up is better than turning on a virtual background, as the majority of people prefer to see the actual room behind the speaker. 

Ensuring you have appropriate lighting so that attendees can see your face without shadows and glares. 

Think about it this way: Would you want to deliver an in-person presentation in a dimly-lit room with laundry baskets in the background? We didn’t think so. 

While getting your space ready for a virtual or hybrid event will take a little more work than simply showing up to a well-prepped conference center, it’s well worth the effort to curate an environment that shows you’re ready to get down to business. 

2. Check your technology 

Can you see my screen? Hold on a second, I just need to click over to my slides. Is my audio echoing for anybody else? 

Nothing derails your presentation faster than frustrating technology glitches. They’re annoying for both you and your participants, and unfortunately those delays can mean that you lose the attention and trust of your attendees before you even get to the content of your presentation.

Plus, they immediately slow you down and shake your confidence. They’re tough to bounce back from, especially when you feel frazzled and like you need to rush through certain aspects of your talk in order to make up for that lost time.

For that reason, it’s crucial that you triple-check all of your technology during your presentation rehearsals. And, it’s smart to use a video meeting platform that’s simple and intuitive. Whereby Embedded makes it easy to embed your video meeting directly within the website or app for your virtual conference, so everybody can navigate right to your session without annoying passcodes, waiting rooms, or technology hiccups. 

3. Switch up your format

While there’s a lot of debate over what our actual attention span is (you’ll hear the range of five to 10 minutes cited a lot), there’s no denying that whatever it is, it’s short.

You could present a surefire method to win the lottery, and people are probably still going to start to zone out after a few minutes of you droning on and on. And we don’t blame them – it’s tough to stay focused, particularly in a virtual environment. 

That’s why it’s so helpful to keep switching up the format of your presentation by mixing in various elements like:

Breakout sessions (more on these a little later)

Exercises and games

Questions and open discussions

Videos or demonstrations

This array of formats keeps your content fresh and your attendees on their toes. And it’s far preferable to spending an hour reading from your slides.

4. Leverage storytelling 

Imagine that you’re attending a presentation about the importance of accurate record keeping. 

Do you want to hear a bunch of statistics about why it matters? Or do you want to hear about the time a single spreadsheet error led to a synchronized swimming event being oversold by 10,000 tickets at the 2012 London Olympics?

The latter is far more compelling, isn’t it? And it speaks to the power of incorporating storytelling into your presentations. In fact, researchers have found that stories can cause oxytocin synthesis in our brains. That not only gets us more engaged, but also inspires us to take action. 

So, look for places where you can incorporate anecdotes or real-world examples. Those will hit home with your attendees far more than endless facts and figures. 

5. Remember that your visual aids should be visual

We’ve all sat through presentations where the presenter’s slides were filled with walls of text or bullet points of what they wanted to cover.

Of course, you can (and should) have your own notes to guide you through all of the important points of your presentation – but that doesn’t mean your audience needs to read along with you. Not only is it boring, but one study found that showing audiences the exact same words that were being spoken reduces audience comprehension. 

Your visual aids should be, well, visual . Rather than filling your PowerPoint, Keynote, Prezi, or Google Slides with meaningless text, keep your slide deck interesting with:

Bite-sized statistics or facts

Graphs and charts

Relevant images

Even the occasional funny GIF or meme can keep your audience more engaged with your presentation (not to mention lighten the mood and inspire a little chuckle). 

6. Use breakout sessions to boost engagement 

If you have a particularly large group of attendees or a longer time slot for your virtual presentation, you’ll likely notice more participation and engagement if you break people into small groups – at least for a portion of your session.

There are a number of reasons for that, but much of it is owed to the fact that tighter groups reduce the potential for social loafing – a psychological concept that states that people put in less effort when they’re in groups than they do when they’re on their own, because they assume that other group members will help shoulder the burden.

Whereby makes it easy to start breakout sessions and groups , so you can give people the chance to connect more personally without interrupting the flow of your presentation.  

7. Invite active participation

Breakout groups certainly help people feel like they’re part of the discussion – rather than being preached to for an hour or so. But, there are a few other things you can do to fuel the feeling that virtual attendees are active participants: 

Encourage emoji reactions: Even if your attendees don’t have their own cameras on, emoji reactions give them the opportunity to share how they feel. Believe it or not, the same part of our brain that processes facial expressions also processes emojis. Whereby has live emoji reactions, by the way. 

Periodically stop for questions: While you don’t want tangents to throw your presentation off track, skipping any questions until the end of your talk can make attendees feel unheard and disconnected. Plus, stopping regularly to give people a chance to ask questions as they come up almost always leads to more productive, engaging, and insightful conversations.

Involve attendees in examples and demonstrations: This is tougher to do during a virtual event than an in-person one, but find ways to involve your audience members whenever you can. Have them act out an example scenario or ask them to share something with the group. The more you can work them into your presentation, the more alert they’ll be. 

Is everybody still awake out there?

When one in three people admit they’ve felt drowsy or even dozed off during a work meeting, the last thing you want is for the presentation you worked so hard on to quite literally lull people to sleep. 

While virtual conferences have their benefits, it can admittedly feel more challenging to keep the energy up. 

Fortunately, you can do more than accept the fact that some people will catch a much-needed snooze during your session. Use these strategies, and you’ll create a video presentation that keeps your participants engaged (and, you know, awake). 

Ready to give the best video presentation of your life? Learn how Whereby can help make it happen . 

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Presentation Guru

Presentation Guru

The most successful ways to answer questions from your audience.

video presentation questions

Every presenter will eventually have to deal with questions from an audience, but what are the best ways to prepare for the questions they may ask? In this article Simon gives a few tips to make sure you’re always ready to answer your audience’s questions effectively, and with confidence .

Let’s face it, presentations are scary. And that’s quite right – they should be. Nerves show you care. If you’re not nervous, why are you bothering? I’ve met good presenters and I’ve met presenters who aren’t nervous: I can count the number of presenters who are in both camps on the thumbs of one foot.

So far, so obvious. But when I ask clients what the most scary bit of presentations is, they most common answer I get is, the questions section.

If I probe deeper, the reasons it’s the most nerve-wracking include things like:

  • I can control the rest of the presentation but not this bit
  • I can’t rehearse the questions – or the answers!
  • I have to think too fast
  • I might not know the answers
  • I might find out people didn’t like it
  • I might have made a mistake

The scary bit, then. The bit of the presentation which brings even experienced presenters out in a cold sweat. Before we get into the tools and techniques for handling questions, let’s look at some of these, very quickly. We can shoot a few of these issues down without breaking sweat – particularly the last few…

Get your ego out of the way

Let’s face it, if you’ve made mistakes, wouldn’t you like to know? If you’d rather people didn’t tell you that you’ve screwed up, you’re not ever going to get a job on my team. The same is true if you’d rather not know that people didn’t like it. Grow up.

And while we’re at it, if you don’t know the answers, that’s fine. Not ideal, but it’s not the end of the world. So long as you know enough, it’s okay. Not knowing the answers is only a problem if you don’t know too many of the answers.

So let’s move on and look at bit more at the ‘real’ issues.

The first thing to say is that more or less any and all of the tricks you learn as a presenter for handling nerves can be used at the start of questions. At the moment when you invite the questions, do your nerves-control-techniques , just like you did at the start of the presentation. (If you don’t have any, pay me to learn some 😉 )

The second key point is very simple. People only ask questions for one of two reasons. Firstly, to show off and secondly because they’re interested. The first group will be transparent to the audience, so don’t lose any sleep over anyone whose ego is bigger than their common sense. The second group, those who ask questions because they want to know more, are to be celebrated. They’re a good thing. Honestly.

Remember, people only ask questions if they care. The very fact that they’re asking questions is a great thing because it shows you did the key thing a presentation is supposed to do – you got them interested. When the questions happen, allow yourself a little smile inside. Result!

Predicting the future – and guessing the questions

But what about this idea that you don’t know what the questions are going to be?

Sorry, but that’s tosh. You might not be able to predict exactly what question, but you can certainly predict the sort of question. A structured, sensible process for designing your presentation – whatever process you use – will certainly throw up more content than you can fit into your presentation. The process of designing your presentation should start off by deciding what to remove.

Chances are, the questions you get will lie in that area you’ve cut out. And if that’s the case, you know what the content is, so you can design your answers just like you’d design the rest of your presentation . Simple.

Well yes… but just because it’s simple doesn’t mean it’s easy. Just ask anyone who’s ever tried to lose weight. The rules of “Eat less: move more” are simple – but not easy!

So let’s break it down a bit to make it more practical. I’m going to start by looking at how to handle the worst case scenario… the blank head where you just don’t know the answer. (Note, I’m dealing with it first because it’s easy to get out of the way, not because it happens often!)

I have no idea

The worst case scenario is simply not to know the answer, so let’s deal with that first. The best way I’ve ever found to handle this issue is to be honest about it, but to respond in a very structured way, so that my credibility stays intact. The formula is this:

  • I don’t know, but it’s a good point
  • so I’ll find out
  • and if you give me your email address I’ll get back to you about it
  • by lunchtime on Thursday

Obviously you change the time in the last part to be something you can handle. The first line is a simple admission that you’ve not got the answer to hand. The second part is where you start to recover. The last line is the critical one though. This is how you sound credible to the audience.

Try it for yourself: just say the first line and see how ‘shallow’ it sounds. Then start from the beginning and go through the first two lines. It’s better, but it’s not trustworthy. Finally, run through the whole set of lines and see how much more ‘weight’ the whole thing has when you make a specific promise.

It goes without saying that you need to deliver on that promise!

I still have no idea

A couple of alternative techniques are useful here, too… you can use these in a mix-and-match way.

  • Open up to the audience. Try something like “That’ a very good question – what does everyone else in the room think?”. If you do it with enough style and you’ve used an approach up until that point which has been sufficiently collaborative and informal, it can work seamlessly.
  • Use a broader-brush answer . Sometimes the question isn’t one that requires a very specific response. You’d be surprised how often one broad-brush answer can be applied to different questions. Take a few moments to consider if this is one of those times. If you’ve got (say) five or six such ‘generic’ answers sorted out in your head before you start your presentation you can often apply one of them instead of trying to improvise an answer.

Save yourself some thinking and PREP

Answering questions means you have to think hard and fast – about both the content of what you say and the way that you say it. One very handy trick is to use structured formulae to give your response a shape. That way you only need to think about the actual content – halving the work on your brain. Once you’ve learned these tools, not only will you love ‘em, you’ll spot them almost every time you listen to a political interview.

This formula is particularly handy for dealing with challenging questions: it stands for Past, Present and Future.

You use it like this:

  •  “You’re absolutely right to point out that in the past our response times have been too slow. It often took us up to a week to get back to users who emailed in with questions – although the average response time was only 36 hours.”
  • “What we’re doing right now is investing in training 14 new members of the online help team. They’re all experts in the software already, so we’re just bringing them up to speed about how the helpdesk works.”
  • “What this means that starting next Monday we’ll have a bigger response team standing by, as these new people come on-stream: they should all be up-and-running within only ten days.”

(Numbers 1, 2 and 3 representing Past, Present and Future, in this example.)

This is the most subtle of the formulae, and it stands for Point, Reason, Example, Point. The last point is a restatement of the first one to really hammer it home, not a new point.

The Reason section of your response deals with big picture, data and statistical responses. It puts a logical set of facts to your audience. To make it more impactful with your audience you need to back it up with an Example . Finally you recap your Point .

This example shows you how I used it to respond to a challenging question about women’s rights from someone who was genuinely surprised that women and (more or less) equal rights to men in the UK, including being able to vote…

  • “Do I believe women should have the right to vote? Yes, absolutely!”
  • “Let’s face it, women make up a bit over half the population of the country and they bring in about forty-eight percent of our GDP – nearly half the money they country gets in.”
  • “In fact, in my own household, my wife has a great job and bring in nearly twice the amount I do. It makes her the economic head of the household, although we don’t think of it in those terms. It would seem daft to have the economic head of the household able to vote!”
  • “So yeah, absolutely, I think women should vote!”

I’ve labeled the PREP parts as numbers 1 to 4 so you can see what’s what, but the words should flow naturally.

That’s it. Actually it’s not – there’s always more to be said… but it’s a great start.

Predict your questions, prepare your answers. Celebrate them when you get them, and use formulae to help you structure your answers. You’ll be great!

Don’t finish with questions

It all too easily means your presentation gradually runs out of energy and finishes with a whimper. Better to end with a bang. What I do is to take the questions and then when there are (almost) no questions left, go back into ‘ delivery ’ mode to give a very (very!) brief summary before wrapping up with my trademark close. It means the presentation finishes with high energy, on my terms…

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Simon Raybould

Simon Raybould

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6 questioning tactics to use in your next presentation that maximise audience engagement

Sophie Thomas

The famous scientific philosopher Thomas Kuhn said, “the answers you get depend on the questions you ask,” so if you’re not getting the answers, or audience engagement you want, maybe it’s time to take a look at the questions you’re asking.

The art of asking the right questions helps you to gain deep insights, support informed decision making and develop effective solutions to any challenges or plug information gaps. You might ask questions for data collection, tests or research, but it’s important to note that the questions you ask can have a huge impact on the results you get.

When it comes to asking your audience questions with a view to increasing engagement, there's several questioning tactics and question styles you can use, and we’ve detailed some below.

Build rapport and warm up with Icebreakers

Icebreakers should be easy questions that don't require too much thinking capacity. They might not be important from an informational point of view, but they have an important function for engagement. Our brain is highly social and thrives on interaction.

By starting a formalised meeting with light-hearted questioning, dopamine is released which lights up the sense of reward in the brain, encouraging this positive behaviour. Using a live polling tool to ask your icebreaker ramps up the interaction and excitement, increasing audience engagement even further.

Kick things off with:  

  • Who will win the match at the weekend?
  • What is your favourite movie?
  • How did you get here today?

Why not download our ready to use PowerPoint icebreakers to poll your audience with?

Ask open questions

Questioning, with a view to increasing engagement, becomes even more effective when you use open questions - especially good if you’re using a word cloud polling tool . Open questions prompt your audience to consider their personal opinions and beliefs in their response, bringing them closer to the subject matter and naturally increasing interest and audience engagement.

Get your audience to open up by asking:

  • What has been your most memorable part of the day/session?
  • What will you do differently as a result of this session?
  • Describe your feelings about the proposed changes in one word... 

Try the 5 W's

Basic though they may be, asking questions that begin with one of the five ‘W's will almost guarantee you an answer that isn't too taxing for the audience to come up with, perfect if you’re looking for data. Combine one of the 'W's with one of these other techniques and you'll amplify the effectiveness.

Why not try...

  • Who, do you find inspirational?
  • What, is your biggest challenge?
  • When, do you feel most productive?
  • Where, should we hold the next event?
  • Why do you think (this resource/product/book/technique) is so popular?

You don't need to get too deep and meaningful with your audience but prompting them to reflect can be a powerful engagement tool for both you and them. Often, we all spend so much time looking forward, that we can forget to take a look back to find lessons or inspiration to help us acknowledge, grow, progress and continue to engage.

Ask your audience to ponder on these...  

  • What has held you back?
  • Who has helped you the most with this project?
  • What would you tell your younger self?
  • How would you approach this differently now you have experience?

Make a statement, provoke a reaction

Rhetorical questions are often used by coaches or public speakers for effect, to get the audience thinking. Why do they work? Typically, rhetorical questions can be blunt or provocative, they can stop the audience in their tracks and prompt them to pay attention or re-engage if asked midway through a presentation or speech.

Rhetorical questions can also resonate strongly, as each audience member ponders the question in the context of their own reality, increasing the poignancy of the question.

How about asking...  

  • Why does this even matter?
  • How do we overcome this?
  • What does this say about who we are?
  • Where do we go next?

Democratic decision making 

We're huge fans of democracy (current politics aside) and nothing engages an audience more than the knowledge that their contribution affects the outcome. Whether you're hunting answers from your audience for the sake of data, to gauge opinion, or to actually make a real-life decision, the use of live-polling will get the crowds engaging.

Multi-choice polling is really effective and increases engagement by giving your audience a sense of autonomy over the decision at hand by providing them with the answers to choose between.   Poll the audience with…

  • How often should we hold these sessions? Weekly, monthly, annually?
  • Where should we go for our next social outing? Pub/restaurant, mini golf, bowling?
  • How is the room temperature? Too hot, Too cold, Just right?

So, now you’ve got 6 question types to try out and engage with your next audience. As a last piece of advice, an engaged audience is a natural bi-product if the information you’re sharing is interesting, relevant and the audience can learn something from you, or about themselves.

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Course Outcomes

  • Know how to design and deliver successful and memorable video presentations
  • Increase your confidence communicating online and feel more comfortable speaking in front of a virtual audience - whether it's 2 people, 20, or 200
  • Use body language, eye contact, and hand gestures to enhance your message
  • Connect, engage, and persuade your audience remotely with effective storytelling
  • Optimize your delivery with the right tech setup
  • Easily identify areas for improvement via mock video-conferencing exercises with instant feedback

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In this course, you'll learn the fundamentals of presenting virtually and then practice what you learn in a realistic online video conferencing exercise.

Through online classes, you'll learn how to create and design an engaging presentation, set up the tech to look your best, use hand gestures and storytelling to enhance your message, and more.

After learning the theory, you'll have the unique opportunity to practice, improve and build your confidence in the virtual presentation exercise.

resentations over video require a unique skill set for delivery compared to in-person presentations and meetings. For example, you have to adapt to a lack of audience feedback and body language cues that you'd otherwise have from a real-life audience.

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While delivering your speech, your voice and delivery will be analyzed, providing  instant feedback  when you've finished on aspects such as hesitation words, audience perception and confidence.

You can also  practice thinking on your feet and answering questions  from the virtual audience throughout your presentation or when you've finished speaking. You can even load in your own custom questions for a more targeted Q&A session.

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Practice video presentations in the VirtualSpeech practice exercise. Answer audience questions, receive instant feedback on your performance, and watch yourself present on a video recording to identify areas for improvement.

Enable distractions  while you present to really test your skills, such as mobile phones ringing and loud background noise.

Review the recorded audio and video to identify areas for improvement and  track your progress  with automated feedback, prompts, quizzes, and self-evaluation.

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When you enroll on this course, you'll also receive access to an impromptu exercise. Test your impromptu abilities by speaking to random images for 30 seconds each. You'll then receive feedback on your performance.

This exercise is at the start of the course and gives you a chance to warm up for the course.

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  • 7 Tips to Encourage Audience Questions in Your Presentation Q&A

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September 19, 2017

Ever seen a presenter ask “Any questions?” at the end of their presentation, and heard only crickets from the audience?

In my work as a professional emcee and trade show presenter , I see it often, and it always makes me cringe because it’s so awkward, and so completely avoidable.

Asking for questions and getting none kills a presentation’s momentum. It usually goes like this:

  • The presenter, having run out of content, asks “Any questions?”
  • The audience, having no questions, freezes in place.
  • Everyone thinks they hear crickets, though there are none in the room.
  • The presenter, getting no questions, says, “OK, I guess I’m done.”

OUCH. How’d that happen?

Chances are, you caught your audience by surprise. They didn’t know you’d take questions, so they didn’t think of any. When you asked, you caught them off guard.

I want your next presentation to end with a bang, not a whimper. So try these tips to encourage questions:

1. PREPPING YOUR Q&A: PRIME YOUR AUDIENCE

> TIP THEM OFF EARLY:  As you start your presentation, tell your audience: “I’ll take all your questions at the end, so write down your questions as you think of them along the way.”  That’ll get them active thinking of questions throughout your presentation.

> REMIND THEM:  A few minutes before you take questions, say: “I’ve got one more slide to cover, then I’ll take your questions.” That’ll remind them to think of some questions if they haven’t yet.

2. STARTING YOUR Q&A: GIVE THEM A NUDGE

> LEAVE ROOM: Starting a Q&A with little or no time left discourages questions; your audience wants to leave on time too! Instead, carve out 5-10 minutes or more for questions (and cut some content to make room if needed; your audience prioritizes the information they want to get over the information you want to share).

> USE A PLANT: Have a “plant” in the audience who’ll ask the first question (one you’re comfortable answering), which encourages other audience members to ask (and saves them the awkwardness of going first) and gives them time to think of something to ask.

> CHANGE YOUR PHRASING: Your audience may interpret the phrase “Any questions?” as a sign that you don’t expect or even want questions, which discourages them from asking. Instead, encourage questions by phrasing your question with a more upbeat, expectant tone:  “Who’s got a question?” or  “Who’d like to go first?”

> ASK IT YOURSELF: Ask yourself a common question:  “One question I get often is…” Then answer it. Again, this encourages the audience to follow suit, and gives them more time to think of a question.

3. ENDING YOUR Q&A: ADD THAT BANG!

Q&A or not, ending your presentation by saying you’re ending your presentation (“OK, I guess I’m done”) will end your presentation with a whimper. You can easily replace that whimper with a “bang” by restating your main takeaway and thanking your audience:

“Folks, I hope my presentation has shown you that when it’s raining and you want to stay dry outside, use an umbrella! You won’t regret it. Thanks so much for your time.”

And thank you so much for your time!

by Andy Saks

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Presentation Skills: How to answer those killer questions

Feb 19, 2017 by maurice decastro in communication skills , presentation skills , presentation tips.

woman presenter answering questions

Questions can be a major source of anxiety for many presenters.

In our presentation skills courses we are often asked to help people to answer questions more professionally.

It’s a much bigger issue than many people think.

When we probe a little deeper to understand the issue, our delegates often ask 3 questions:

         1. ‘How do I respond confidently to a question I simply don’t know the answer to?’

         2. ‘What if I don’t understand the question?

         3. ‘How do I deal with hostile questions?’

Our first task is to re-frame the way we think about being asked questions. For many people that presents a significant challenge.

It is often perceived as the moment of truth

We’ve spent hours crafting our presentation to ensure its content rich and helpful. We know our content well and have practiced exhaustively.

We’ve left nothing to chance; so what’s the problem?

It’s as simple as it is frightening. We convince ourselves that our entire reputation depends on how we answer questions.

Unfortunately, there can be a touch of truth behind that limiting belief. That’s why it’s the cause of so much anxiety amongst presenters. 

There’s plenty you can do to answer those challenging questions with confidence and credibility. Before we explore them, try to avoid this mistake.

Don’t answer a question saying:

“That is a really good question and I am glad you asked it.”

Quite often, it’s not a good question? If it’s not a good question the response sounds glib. If it is a good question, does that mean the others aren’t?

How you would feel if you asked the next question and the presenter didn’t acknowledge it as a ‘really good question’.

Just answer the question.

The scary six

Our job as presenters extends beyond crafting a content rich, compelling, presentation. We also have to deliver  it in a way that is congruent with our message. We have to anticipate difficult questions too.

Surround yourself with a small group of people you trust and respect. Share your presentation with them giving each person a specific role. 

Devil’s advocate 

Ask them to be contentious, oppose your view and challenge the strength of your presentation.

 Their role is to criticise you and to create an atmosphere of hostility and distrust.

The energy thief

 Get them to look for a negative aspect of everything you say.

The know all 

Encourage them to actively demonstrate that they know more than you on the topic.

Let them tell you in the most respectful way that they don’t agree with you.

The wanderer  

They demonstrate that they haven’t listened to a word you said.

It’s not an excercise for the faint hearted because it takes courage.

It is, however an investment worth making.

Once the scary six have taken you and your presentation apart, take another look at your presentation.

As painful and as strange as it may sound, remember it’s not real and it won’t happen. You, however, will be prepared for anything.

What exactly should you do with those awkward questions?

Killer question 1  – You don’t know the answer

The old saying ‘honesty is the best policy’, has stood the test of time because it’s true. The moment you try to bluff your way through a question you don’t know the answer to, you lose your credibility.

Try this instead.

Step into the question. In other words, take a step forward towards your audience. If you are seated then lean forward into the table or desk.

Have you noticed how common it is for people to be on the ‘back foot’ when they don’t know the answer to a question?

Your challenge is to be on the front foot and to step into or lean into the question.

Acknowledge the person who asked the question with eye contact. After that, bring the rest of the room into your response with eye contact too.  Once you’ve  moved forward and made eye contact, confidently say, ‘I don’t know, but I’ll find out and let you know’.

You have a few choices at this point. You can:

Ask the audience

“I don’t know the answer to that but I wonder whether anyone else in the audience does.”

“Can anyone help answer that question?”

Share a thought

You may not have the answer but you may have a view. Share a thought or perspective on the question if you have one. 

‘I don’t know, but I’ll find out and let you know. In the meantime I have a thought on the issue. Please keep in mind that it’s not the answer to your question as I’ve already stated I don’t know the answer but here is a thought…

What’s your view on that?’

Ask for a moment

If you need a little time to think about the question, ask for it.

‘I need a few moments to think about that.’

This also take a little courage but remember, you don’t need to rush in to giving an answer.

Give yourself a little time to think. Your audience will respect you for it.

Postpone the answer

It may well be that you know the answer but under pressure the answer has slipped your mind. This is another opportunity to be honest.

‘ Given the importance of the question, I’d like to give you the most complete answer I can. I will need to get back to you in…’

Killer question 2 – You don’t understand the question

I’ve long held the view that most people don’t really listen. I believe that many do something else – they wait to speak.

“Most people don’t listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey

That is often the reason why we don’t understand the question. The solution is relatively simple; we need to really listen. That means:

– Listen – to the entire question

– Breathe – don’t leap straight into a response

– Check – ‘Let me just check that I understand you correctly, you are asking me if…’

‘To make sure that I’ve understood you correctly are you asking…’

If you still don’t understand the question, don’t panic.  Take a deep breath and ask them to clarify what they mean. Explain politely that you are still not clear you understand the question.

Killer question 3 – It’s a hostile question

Most audiences are on your side. They are friendly, open and are keen to learn from you. That said, every now and then you may get what we call hostile questions.

They feel hostile because of the emotional charge. The questioner may wave their pen at you challenging or criticizing your perspective.

If this happens, your  job is to remain calm. Depersonalize the attack and avoid being over defensive; easier said than done I know.

Your first priority is to diffuse the emotional charge and to take care of the rest of the audience whilst respecting the questioner.

Treat them the same as any other member of the audience.  Answer their question as honestly and as professionally as you can.

Avoid matching your tone of voice to theirs. Stay calm, professional and polite. Remember that your audience will align with whoever is more courteous and respectful.

Very occasionaly it appears as though the questioner is looking for more of an argument rather than an answer. This is rare but if it happens, you owe it to the rest of your audience to close it down.

You do have some options:

– You can acknowledge their concern and suggest that the two of you meet separately after the presentation to discuss the matter in greater detail.

– If the questioner persists you can calmly assert:

‘I’m afraid I need to move on now.’

It’s possible that you may need to repeat this two or three times.

– A  simple but powerful technique you can use to respectfully regain control of your presentation is to:

That means listening very closely and carefully to the perspective of the questioner.

You have listened closely enough to find something you can sincerely agree with. That does not mean you agree with a point they make even if you don’t. It means you listen intently for something that does make sense to you that you can agree with. When there is such a high emotional charge in a question it’s often fueled by passion and a need to be heard.

The questioner isn’t a bad person. They are simply someone who feels very strongly about what you are saying and may not share your perspective. Once you have listened closely enough to find something you can genuinely agree with, no matter how small, there is only one thing left to do.

You acknowledge that you agree with that element of their argument. Tell them that you understand their perspective or that the specific point they just made makes sense to you. Then you pause and you stay silent.

It’s more than a pause of course, as you are signalling to the questioner that you have nothing else to say on the matter.

You don’t say a word and watch what happens next.

Try to understand the motivation behind the question and tone. Share what you are picking up from them: “It sounds like your main concern is with the process. Is that correct?” This will encourage them to focus on the point they are trying to make. It will  also give you a little  time to consider a response.

One of the many key distinctions between a Mindful Presenter and a mediocre presenter is the ability to handle challenging questions professionally and effectively.

That distinction is achieved through the conscious focus and effort to:

– See questions as an opportunity to learn and engage, rather than be judged

– Listen very carefully to the question

– Lose the ‘headstuff’; in other words not making it all about you

– Pause and breathe

– Repeat the question if necessary and appropriate

– Understand the motivation behind the question

– Respect the questioner and the audience

– Anticipate difficult questions whilst crafting the presentation

– Stay calm, focused and on message

– Close the questions down politely and move on

If you need help answering those killer questions:

– Book yourself onto a powerful  public speaking course .

– Invest in some really good one to one  public speaking coaching .

– Get yourself some excellent  presentation training

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The 18 most important questions to ask before creating a video

1 8

Whenever we sit down with a client, we discuss how we can best tell their stories through video. A few common questions are universally helpful for those looking to produce a video, even though every organization would prefer to hear its story told differently. The following is a comprehensive list of the essential video production questions you should ask yourself before you begin your next project.

2 10

How Would You Describe Your Three Key Messages?

To ask the right questions during video interviews, do some research and understand what you’re trying to convey.

In many cases, companies fail to communicate anything valuable in one video. To successfully transmit the information to your target audience, you need to identify the most important aspects of your message.

To avoid information overload, we recommend coming up with three key messages for your video. First, be clear, concise, and inspirational. Then, write them down and use them as filters for all interview questions.

As an example, let’s say you want to communicate three key messages with a particular video:

  • There’s a specific problem with how things are handled.
  • Implementing our solution is easy with our representatives
  • We provide the best solution on the market for that problem.

You should ensure that every interview question you come up with can be answered with one of these three key messages.

  • There is a specific problem with how things are currently being conducted, which makes your product necessary.
  • If someone asks, “Why should they choose you?” we are more likely to provide a solution than anyone else.
  • We make it easy for people to begin using our service.

There is a strategy behind every successful video. There is a limit to how much information the human brain can process at one time. Showing up one day with a camera and microphone probably will not result in an outstanding video. Having a clear message is essential.

3 10

Why Is The Video Being Produced?

The most common request we receive is for companies to create a video on their website. Producing a video for your website is essential as it can convey the most information in the shortest amount of time. However, investing in a video goes beyond checking a box. As a result of this approach to video production, not only is the message confusing, but it is also difficult to measure the effectiveness of the video. 

Write down a well-thought-out vision for your video that answers the question, “What are we trying to accomplish by creating this video?”?

Instead of “We would like a video to be posted on social media,” try “We would like to create a video that conveys the values of our organization and lends credibility to our work.”

Understanding the “why” behind your video will help you create more valuable, authentic, and versatile videos.

4 9

Do You Know Who Your Target Audience Is?

There’s a lot of talk about the audience because it’s essential! It’s easy for organizations to get caught up in what they want to be and what they stand for. So communication of those things is necessary, but it has to resonate with the audience they’re trying to reach.

Your self-promotion otherwise amounts to nothing more than pounding your chest.

Your video should be targeted to the audience you want to see it. Therefore, it is crucial to answering the “who” first before you move on to other aspects of your video project, such as messaging, graphics, visuals, editing, and even music selection. Here are some examples:

Messages about “taking care of what matters” and gentle editing might be appropriate for a video aimed at moms-to-be.

Using a hi-res product video, quick cuts, and energetic rock or electronic music is an excellent way to target mechanical engineers looking for tools and gadgets.

Think about the following questions when choosing what messages and video styles to use for your audience:

  • Where are the viewers’ pain points?”
  • Are my audience members decision makers, influencers, or neither?”
  • What motivates my audience to watch this video?”

You can use these questions to understand better what type of video to create and how to craft a message that resonates with your target audience. In order to know who the video will be for before we even begin the video production process, we create buyer personas for our clients – fictional, generalized representations of ideal customers.

5 9

How Long Would you Like Your Project to Take?

The production of a 30-second video would be significantly enhanced if it only took 30 seconds. But unfortunately, it does not quite work that way. Therefore, it is vital to communicate your ideal timeline to your video team during the planning phase. By doing so, you can avoid missing deadlines as the project progresses. 

There is a standard turnaround time for videos in every organization that produces or uses video production services. However, you can still achieve a faster turnaround time by simplifying the project scope if you need your video completed sooner. On the other hand, you may need some time to materialize a very complex and in-depth vision.

6 9

Is There a Budget for Your Project?

As with the video timeline, the complexity or simplicity of your video project will influence the final budget. Please ensure that your video team is aware of any specific budget you may have in mind. 

Producing a video can indeed be costly. There is, however, a difference between all videos. To reduce the production costs of videos, it is important to remember that time, people, and equipment are the primary factors. It is possible to create a video that includes underwater footage, mountaintop views, and five different locations – just be prepared to spend more money. Perhaps a few short, high-level videos on your landing pages would be an appropriate use of video. It is beneficial to keep costs low by reducing the use of these resources.

It is important to understand that the cost of your video directly reflects the number of professionals required to execute the vision. If your story requires multiple cameras and multiple shoot dates, a multi-camera shoot, an audio technician, and a field producer will likely cost more. On the other hand, you will probably need to spend a little less on your budget if the best way to tell your story can be captured with one camera during one half-day shoot.

7 9

Does your Video Contribute to a Campaign or Strategy?

The use of video can be a great way to complement a goal-oriented campaign. Nonetheless, if your video is part of a larger initiative or strategy, make sure your video team is aware of your plans. A smart video company can help you gain a deeper understanding of the larger vision to maximize your efficiency.

With a clear blueprint of the information you are trying to capture, you can often extend your video shoot by just a few hours, resulting in more bang for your buck (and who wouldn’t want that?).

8 6

What are your plans for Measuring Results and ROI?

Do you want to drive video views? Demonstrations? Sales? What about donations? Depending on the metric, a different video strategy is required. It’s often about the bottom line in marketing – and understanding your success metrics can help shape the vision of the video.

Consider what would be required to make the video successful with your entire team. The metric may be the number of leads generated, views on YouTube, dollars donated, or a combination of these (Having your video production team work toward the same goal increases internal buy-in when implemented.)

If you seek more exposure, views or social media shares might be what you are looking for. In addition, to increase your lead generation, you may wish to add a call-to-action button at the end of your video that provides a link to a page where viewers can fill out a form in exchange for more content or a preliminary service (e.g., an eBook, a free consultation/assessment). 

In addition to providing a framework for ROI, setting smart goals in advance will also give a direction for the whole project, from planning to execution.

9 6

What Emotion are you Trying to Evoke?

Once you have identified your target audience, the next step is to decide how you would like them to feel after watching your video. Engaging content makes people feel something, which is the job of the person who creates the video and its message. 

If a specific audience watches your video on your website, through an email campaign, or at an event, what action do you envision them taking after the video fades to black? Your messaging, the visuals, and the overall tone need to reflect the general feeling you want to create, whether you want someone to reach into their pockets for tissue and chequebook or click the “buy now” button.

A study conducted by OkDork examined the 10,000 most shared pieces of online content and found that the most common emotions were:

  • Awe (25%)‘Popular
  • Laughter (17%)
  • Amusement (15%) 
  • Empathy (6%) 
  • Surprise (2%)
  • Sadness (1%)
  • Other (15%)

It is unlikely that having your video shared online will be your ultimate objective, but the study demonstrates that different emotions resonate with people at different levels. So when creating your video storyboard, keep this in mind.

10 4

Are there any Specific Visuals That Should be Captured?

Though it’s important to consider any key events, scenarios, or people that would require scheduling during the video shoot before identifying specific shots and visuals to capture. 

For example, suppose your manufacturing facility is the busiest right before the holidays. In that case, you may want to schedule the video shoot during that period to demonstrate the breadth of your capabilities.

11 4

In Whose Name Will the Organization Speak?

It is common for many companies to automatically turn to the C-suite when they are in need of spokespersons or characters for their company videos. The boss should not be used as the voice of a video, regardless of how photogenic or enthusiastic they are. In some cases, a CEO speaking into the camera can seem a bit stuffy since they often try to communicate too much in a short period.

In order to generate revenue, your CEO may give the audience the “wow factor,” but what you really want is the “trust factor.” It is vital to capture the essence of your organization, which is usually better communicated by those working on the ground floor. Your organization has contributed to improving someone’s life, so when they speak highly of your work, they speak from first-hand experience.

It is important to remember that your speaker does not necessarily have to be an employee of your organization. The best choice for your video content may be to hire a well-spoken client or a paid on-camera talent.

12 5

What Questions Should You Ask the Interviewees?

Video production requires the creation of interview questions. In the event that you are working with a video producer, ask them if they can assist you in creating interview questions. If you are making your video, craft a couple of questions for your subject.

Prepare five-pointed, open-ended questions in advance and send them to your interviewee. It is important to consider their perspective on the issue – what could they say about it that no one else could? Whenever possible, avoid closed-ended questions (i.e., questions that can be answered with a simple “yes” or “no”). Your next great sound bite may be hiding in the following answer, so listen for opportunities to ask a follow-up question.

It is essential to ask your interview subject not to memorize the questions – just to get a sense of them and how they might respond. You might veer off the script with follow-up questions if anything comes to mind during your conversation.

13 2

Is it a Good Idea to Script Answers to The Questions?

It is unlikely. A genuine, thoughtful response is what you are looking for, not a robotic one. It is usually the case that fresh, off-the-cuff answers will result in natural reactions and compelling sound bites unless your interview subject is ineloquent or uncomfortable with impromptu responses.

14 2

What Happens if they Don’t Get the Answer Right the First Time?

Since most video interviews will not be live, provide your interview subjects with the opportunity to retry if they misspeak or stumble during the interview. When your subject does not understand the question the first time, ask it again so they can respond naturally. 

For some individuals, being on camera can be a challenging experience. Try asking your interviewees some warm-up questions rather than getting right down to business: rather than getting right into the topic of your interview, throw them some off-topic ice-breakers. An experienced video producer can make the interviewee forget that they are in front of a camera by making them feel like they are speaking with a friend.

15

What Will be The Location of The Video Shoot?

The location of the shoot is often determined by the story you are telling. Many of our photo shoots take place on location, whether at your company’s headquarters, industrial factories, or in beautiful outdoor settings. If you require studio space, you may be able to control lighting, use a green screen, or eliminate noise during your shoot.

Most organizations have limited options for where their video can be shot, mainly if it is intended to portray the company’s culture. However, when choosing a location for your video shoot, keep the following points in mind: 

  • Keep noise to a minimum. A sound bite can be ruined even by something as subtle as the buzz of a fan. 
  • Make sure your backgrounds are simple. Throughout your story, you should focus on your primary characters. Occasionally, it is acceptable to show work being done in the background – but this quickly becomes distracting. You should use background action sparingly for effect rather than as your landscape.
  • It is better to have more space than less. An average video shoot requires a video producer, a shooter, multiple actors, a camera, lights, and audio equipment. It would be best if you avoided crowded conference rooms and offices. These things can crowd a space more quickly than you may have imagined.

As a general rule, we advise clients to select a location that accurately represents their organization while keeping the selection process as simple as possible!

16

Is it Appropriate to Correct Someone if They Say The Wrong Thing?

Giving your interview subject some time to complete the question is advisable. Whenever possible, do not interrupt your interviewee while speaking, even if they are off-topic, as you will risk taking on an opportunity for a great sound bite. It is only natural to react in response to the words we hear. That is okay – even preferred – if you try really hard to refrain from speaking.

After they have answered the question, if you feel that they have missed the point, you may take a moment to explain what you would like to discuss before asking the question again.

17

Can Anyone approve the Final Video?

Before you begin working on a video project, it is essential to identify who will be the key stakeholders involved in the review process and revisions. According to our experience, the CEO or a small group of marketing representatives will sign off on the proposal. To ensure you do not fall behind on your project schedule, you might want to add a few extra days to your project timeline if your company has many approval layers.

To avoid conflicting feedback, it is best to elect one person who will be responsible for all edits. This process can be simplified in order to minimize confusion regarding the importance of the revisions.

18

What will the Hosting, Distribution, and Repackaging Process of The Final Video be?

When planning your video, keep the end product in mind. Will it be hosted on YouTube? Would you like to link it to another video? Will it be posted on Instagram or emailed? Is it all of the above? The audio or graphics within the piece should convey this message to the audience.

Assuming what you already know, you can assume a few things about a great video:

  • You likely have a captured and interested audience if your video is specifically designed for an event.
  • When launching on social media, your objective is to capture your audience’s attention. Produce and publish a short, high-energy teaser of the full video on social media that links to the full video.
  • To embed videos into an organization’s emails, you will need a hosting platform that allows embed codes to be seamlessly copied and pasted.

The production and editing of a video will differ depending on where it will be used. Throughout the process, consider what kind of end product(s) you want to achieve. Ideally, you do not want your video investment to be partially wasted because you did not plan how it would be used in advance. 

19

Don’t Ask, “How Long Should We Make the Video?”

It is true that you do not wish to bore your audience with a 20-minute video about your culture. Additionally, you should not attempt to summarize your organization’s history and mission in an 8-second blitz. In spite of this, setting a specific runtime for your video ahead of time is not the best approach. Rather than determining the length of the video based on its content, let the content drive the length.

It is important to note that if your content is good, people will stick around and watch. If it is not, they will not!

20

The Next Question should be: How do I do this the Right Way?

While you can get a lot of insights from this process, in the end – you need a professional team to turn this ideal into a reality.

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8 Ways to Handle Tough Q&A Sessions During Presentations

8 Ways to Handle Tough Q&A Sessions During Presentations

Written by: Ashish Arora

questions and answer session q&a sessions

If you’ve ever given a presentation in front of a live audience, you probably know the Q&A session can feel scarier than the speech itself! That’s because while you can spend weeks preparing for your speech, the Q&A session is largely out of your control. And as we all know, anytime we don’t have full control, things can—and sometimes do—go wrong.

The key is to think of the Q&A session not as a potential snafu, but as another opportunity to show off your expertise, get immediate feedback and expand on your message. When you focus on taking advantage of this extra time with the audience, you put yourself in a mindset to further inspire and motivate attendees.

Read our top tips for handling tough Q&A sessions by  skipping ahead  or view the visual summary of this post below.

Embed on your site: <script src="//my.visme.co/visme.js"></script><div class="visme_d" data-url="01o01qy3-8-ways-to-handle-tough-q-a-sessions-like-a-pro" data-w="800" data-h="6674" data-domain="my"></div><p style="font-family: Arial; font-size: 10px; color: #333333" >Created using <a href="http://www.visme.co/make-infographics" target="_blank" style="color: #30a0ea"><strong>Visme</strong></a>. An easy-to-use Infographic Maker.</p>

Q&A Sessions: 3 Rules to Remember

Before we get down to the nitty-gritty, let’s first talk about what your ultimate goals for a successful Q&A should be:

Goal #1: Be a Responsible Speaker

Even though individual people are asking individual questions, your responsibility is to the entire group when answering all of them.

video presentation questions

This leads us to goal number 2:

Goal #2: Keep an Eye on the Audience

Just as eye contact is critical throughout your presentation, it’s equally important during your Q&A session. Don’t just look at the person who asked the question, but always scan the entire audience so your answer really lands.

video presentation questions

And that leads us to goal #3:

Goal #3: Make Connections

Every question asked is an opportunity to highlight your core message. Don’t just answer a question. Find ways to make a connection between the question and your content.

goal #3 make connections questions and answer session q&a sessions

Now that you understand these three key principles, let’s move on to some ways you can handle Q&A sessions like a pro.

RELATED:  What Is Paralanguage? And How Can You Use It to Give Better Presentations?

1 Be prepared.

Eating half-priced sushi is never a good idea.

half-priced sushi questions and answer session q&a sessions

Know what else is a bad idea? Being unprepared for your Q&A session. Now you may be asking, “How can I be prepared for my Q&A when I don’t know what questions I’ll be asked?”

My “A” to your “Q” would be, “Are you sure you don’t know what you’ll be asked?” If you’re giving the presentation for the first time, consider showing it to friends, family and colleagues and have them ask you the toughest questions they can think of.

video presentation questions

You may also want to spend some time searching Google using a variety of keywords related to your topic. This will bring up tons of relevant articles and blog posts where you can discover questions that have been answered within the content.

video presentation questions

And finally, social media sites like LinkedIn and Twitter are a daily Q&A hotbed, so be sure to spend time looking on there as well.

video presentation questions

2 Separate the wheat from the chaff.

Once you’ve gathered a nice list of potential questions, you’ll want to separate them into two separate categories: those you can answer in your presentation, and those that you can’t.

video presentation questions

The questions that can be answered in your presentation are essentially little indicators that you’ve left important information out. Go back through and weave these answers into your content.

video presentation questions

Will this take a bit of time to ensure you keep the flow of your original speech? Yes, yes it will. However, neglecting to add this information will be a red flag for the audience, and may perhaps indicate that you’re not the expert you’ve claimed to be.

video presentation questions

Those questions that are not directly related to your topic but sort of “hover” around it should not be weaved in, but you should prepare to answer them nonetheless. And don’t shy away from any curveballs. Those are the ones you should prepare for the most!

video presentation questions

3 Provide contact information.

video presentation questions

No matter how prepared you try to be for your Q&A, it is very possible that one or two questions may be asked that you have no answer to. Don’t feel pressured to give an answer if you really don’t have one, because chances are it will seem weak and thrown together, and you won’t really be helping your audience members.

video presentation questions

In these situations, it’s much better to prepare a slide with your contact information on it. Should someone ask you something that requires more thought or research, simply show the slide and ask that person to contact you so you can present them with the right answer at a later date.

video presentation questions

This contact slide is also a great way to keep on schedule. If questions are not slowing down, let your audience know your time is almost up but that they can contact you with whatever further questions they may have.

4  Schedule your Q&A session.

The majority of Q&A sessions take place at the end of a presentation, but sometimes they happen in the middle. Then again, maybe the speakers right before you invited people to ask questions all throughout their presentations.

Tell your audience up front when the Q&A session will take place. This will help you avoid being distracted and will also encourage your audience members to begin thinking of questions.

video presentation questions

5 Repeat the question.

when the audience is very large, repeat and if necessary, rephrase the questions for the benefit of the rest of the audience. questions and answer session q&a sessions

Sometimes when the audience is very large, the venue needs to be even larger. This causes the acoustics to be less than desirable. In some instances, maybe the acoustics are fine but the question being asked is a bit jumbled and complex. Whatever the situation, it’s always a good idea to repeat, and if necessary, rephrase the question for the benefit of the rest of the audience.

video presentation questions

And, for those attendees who ask three questions in one, just focus on what is the most answerable or relates to your content. You could say, “I’d like to answer all of your questions—but because I know other people have questions as well—let me focus on that first point.”

RELATED:  5 Proven Ways to Get an Audience on Your Side

6 Have fun.

A study conducted by the Bell Leadership Institute found that the two most desirable traits in leaders (speakers are definitely leaders) are a strong work ethic and a good sense of humor. When you’re answering questions, feel free to crack some (appropriate) jokes.

video presentation questions

This is especially important when someone asks an awkward question, just to see how you’ll handle it. Yes, those people exist, and you can’t let them get the best of you.

7 Don't let them see you sweat.

Remember those old Dry Idea commercials?  That catchphrase “Never Let Them See You Sweat” certainly applies to Q&A sessions. Don’t ever lose your cool with awkward questions, but instead, deflect any awkwardness with humor.

If, for whatever reason, a question should make you a bit angry, take a second, breathe, and regain your composure as best you can. The good news is, your attendees are there to learn from you, an expert in your field, so, more often than not, you should only be asked sincere questions.

8  Don’t attempt perfection.

We can’t talk about having fun without talking about NOT trying to be perfect in your Q&A session. Human beings make mistakes; we’re not perfect but rather lovely works in progress.

If you make a mistake in one of your answers, don’t panic. Simply make a joke of it and correct your information. The important thing is to never let a mistake throw you off course. How you handle a mistake will tell the audience a lot about your character.

video presentation questions

RELATED:  20 Creative Presentation Ideas That Will Delight Your Audience

9  End your Q&A the right way.

You’ve worked hard and come this far, don’t just abruptly end your Q&A with a, “Are there any more questions ... okay, thank you,” and walk off the stage. Always end your Q&As by repeating the main themes or key content points of your presentation. This will leave your audience with your overall message in mind.

video presentation questions

Whether it’s an auditorium full of people or just a few team members in the conference room, handling a Q&A session like a pro will help you enforce your message and establish your credibility. Remember, since most Q&As happen at the end of a presentation, how you handle it will have a lasting impact on your audience members.

If you want to learn all our secrets on how to deliver an unforgettable presentation (as well as how to create visual slides with impact), grab our free e-book below.

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About the Author

Ashish Arora is the Co-Founder of SketchBubble.com , a leading provider of result-driven, professionally built presentation templates. Travelling the world to gather new creative ideas, he has been working in the digital marketing space since 2007 and has a passion for designing presentations. You can also find him on  Twitter or  LinkedIn .

video presentation questions

  • Effective Presentation Skills Tutorial
  • Handling Questions and Answers

video presentation questions

At the end of your presentation, if it is appropriate for the type of presentation, solicit questions from the audience.

Responding to Audience Questions

When someone is asking a question, make eye contact with that person, listen positively, and acknowledge by saying "thank you for that question," or say "that is an excellent question" or "that is an important question".

If the audience is in a large room and cannot hear each other's questions, repeat the question loudly for everyone to hear, before answering it.

If you know the answer to the question, respond appropriately and briefly so you can take more questions and not spend too much time on one question.

Effective Response to Question

This video clip is an example of a presenter effectively responding to an audience member's question .

Ineffective Response to Question

This video clip is an example of a presenter ineffectively responding to an audience member's question .

If the question is not relevant to the presentation, say something like, "I am really sorry that question is outside the scope of this presentation, but I will be happy to stay after the presentation and discuss it with you."

Effective Response to Off-topic Question

This video clip is an example of a presenter effectively responding to an off-topic question or one in which he or she does not know the answer .

Inappropriate Response to Off-topic Question

This video clip is an example of a presenter inappropriately responding to an off-topic question or one in which he or she does not know the answer .

If time is running out for answering all of the questions, say, "I am sorry. I am running out of time, but I will take one last question, and then I will be available at the end to answer any remaining questions."

If you do not know the answer to a question say, "That is an interesting question, and I will have to get back to you later on that" or ask the audience "Can someone help me with this?" or be gracious and acknowledge you do not know the answer at that time.

If an audience member criticizes or attacks what you had covered in your presentation, do not attack back, but separate the valid criticism from the personal attack, and respond to the criticism appropriately.

Some things not to do during the question and answer period:

  • Shuffling papers or technology and not making eye contact with the questioner
  • Belittling the questioner
  • Calling those who want to ask questions by their physical characteristics
  • Not taking questions in the sequence they are asked, but focusing on certain people or a side of the room

Asking Good Questions

If you are in the audience, know also how to ask good questions to indicate that you are following the presentation.

You can ask some general questions about any topic, and you may be genuinely curious about some things presented.

  • What were the most challenging aspects, or what surprised you the most, in conducting this project?
  • Why did you choose this particular methodology or argument instead of another one?
  • How did you collect the data? Were there any problems in collecting data? What was the sample size?
  • How did you validate your work? Did you validate with a real problem or situation?
  • What are some of the limitations of your work?
  • What recommendations do you have for further exploration in this project?

Learning to ask good questions at the end of a presentation demonstrates your active participation.

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  • Designing Effective Presentation Materials
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  • Common Reasons for Ineffective Presentations

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13 min read

17 Essential Video Production Questions to Ask Before Creating a Video

Picture of Ed Heil

This blog post was originally published on August 2, 2022. It was updated and republished on June 18, 2024.

We find that clients are eager to sit down with us to discuss how we can use video to tell their best stories. And we always look forward to that opportunity. It’s not surprising that every organization would like their story told in a unique and special way, but there are a few core options to consider that are universally important for those looking to produce a video. Here's a comprehensive list of the essential video production questions you should answer before you roll the cameras.

Click one of the questions below to jump straight to that section:

1. Why do you want to create a video? 2. Who is your target audience? 3. What are your 3 key messages? 4. What is your ideal timeline? 5. What is your project budget? 6. Is your video part of a strategy or campaign? 7. How will you measure results & ROI? 8. What emotion are you trying to evoke? 9. What specific visuals should be captured? 10. Who will speak on behalf of the organization? 11. What questions should you ask the interview subjects? 12. Should you script the answers to the questions? 13. What happens if they don't get the answer right the first time? 14. Should you correct someone if they say the wrong thing? 15. Who needs to approve the final video? 16. Where will the video be filmed? 17. How will the final video be hosted, distributed, and repackaged? 18. Bonus: The one question you shouldn't ask 19. Conclusion

1. What is the purpose of the video?

In most conversations we have with prospects about making a video for their organization, we are told their reason is to “create something for their website." It makes sense. Producing a video for your website is essential because video content effectively communicates the most information in the shortest amount of time–and in the most compelling way. But investing in a video isn't just about checking a box. Not asking yourself what you want to communicate and why you want to convey it will result in a confusing message, making measuring success very difficult. 

Take time to think about what you want your video to say and write a well-thought-out vision that answers the question, "What exactly are we trying to achieve by producing this video?"

Instead of...

"We want a video to put on social."
"We want to create a video that shares our organization's values and establishes a sense of credibility to the work that we do."

Knowing the "why" behind your video will help you create a superior—and more versatile—piece of compelling video content.

2. Who is your target audience?

We talk a lot about the audience because, well, it's really important! It is one of the most crucial questions you need to answer before you begin thinking about your message in a video. We see a number of organizations getting caught up in who they are and what they are all about. Those story points are critical, but they must be presented in a way that resonates with the audience they're trying to reach. Otherwise, you're just pounding your chest and talking about yourself—without regard to your intended audience. 

Before you write one line of copy, know who you want to watch your video. Answering the "who" first will help you line up all the other pieces of your video project; elements like messaging, graphics, visuals (also known as b-roll), editing, and even music selection. Think about how your message can strike the strongest chord among your audience. For example:

  • If you know you're creating a video for moms-to-be, you might use messages that reflect the idea of "taking care of what matters" and employ softer editing techniques scored with light, joyful music.
  • If you’re producing a video targeting mechanical engineers looking for tools and gear, you could be a little more direct with bold product video images, quick cuts, and energetic rock or electronic music.

When deciding what messages and production styles to connect with your audience, ask these questions:

  • "What are the viewer's pain points?"
  • "Is my audience a decision maker, influencer, or neither?"
  • "What is my audience's motivation for watching this video?"

These questions will help you better understand what type of video to create and how to craft your message to resonate with your target audience. We create buyer personas for our clients—fictional, generalized representations of ideal customers—specifically to help our clients understand who their video is intended to reach before we begin the video production process .

3. What are your 3 key messages?

Let’s assume your video will be crafted with interviews of key players within your organization. Before you begin drafting interview questions, take the time to research and gain a better understanding of what you’re trying to communicate. Also, share the questions with the interview subject so they know what is coming. This way both you and your interview subject will be prepared when the lights go on and the camera starts to roll. One note, make sure the interviewee doesn’t memorize the answers, this will come off as stiff and disingenuous. Instead, have them shape the answers in their head so they can speak fluidly and extemporaneously.

Many company videos make the mistake of trying to share too many messages in one video and end up failing to communicate anything valuable at all. Instead, determine the most important aspects of your message—those that must be understood to effectively reach your target audience.

The easiest way to avoid information overload is to identify 3 key messages to communicate in your video. Make them clear, concise, and influential or inspiring. Then, write them down and run every interview question through your 3 key messages as a filter.

Let's say these are your three key messages for your video:

  • There's a specific problem with the way things are done.
  • Our product/service fixes that problem better than any on the market.
  • Our representatives make it easy to implement our solution.

Ensure every interview question you ask is open-ended and can be answered with one of those three key messages.

  • “What problems does your product solve?" Because there's a specific problem with the way things are done.
  • "What separates your company or product from the competition?" Because we have a unique approach to the problem.
  • "How do people start using your service?" Our representatives make it easy.

Behind every good video is a strategy. Simply arriving at your production location with a camera and a microphone won’t capture the results you’re looking for in your video. You must begin with a plan–and that includes clear messages.

4. What's your ideal timeline?

You wouldn't need to partner with a video production company if it only took 30 seconds to produce a 30-second video. It can take weeks, if not months, or even years. This is why it's essential to communicate your ideal timeline and due date with your video team while you are in the planning phase. This will help you avoid missing deadlines or creating “fire drills” as you progress with the project.

Every internal video team or production company has a standard timeline for video turnaround. However, if you need your video completed quickly, simplifying the project scope can yield a faster turnaround time. Conversely, if you have a complex and detailed vision for your piece, share it with your producer and understand that bringing that vision to life might take longer.

5. What's your project budget?

Just like the video timeline, the simplicity or complexity of your video project will affect the final budget. If you have a specific budget in mind, be sure to communicate that with your video team.

Not all video is created equal. Depending on several variables, your video can go from affordable to expensive very quickly. The critical thing to remember is time, people, and gear tend to drive the cost of video production . It can be done if you want to produce a video with underwater footage, mountaintop vistas, and five different locations–just be prepared to spend more. Likewise, maybe a series of shorter, well-planned pieces on your website landing pages is the perfect use of video for your organization. The resources you use and how you use them will determine the cost of your video.

Ultimately, the cost of your video is related to the number of professionals needed to help execute the vision. It will likely cost more if your story is best told using multiple cameras, an audio technician, and a field producer over multiple filming dates. The budget will likely be less if the best way to tell your story is to capture it with one camera during one half-day of filming.

Check out this guide to help you identify which video production company is best for your budget.

6. Is your video part of a strategy or campaign?

Video can be a crowning piece to a goal-oriented, multiple-platform marketing campaign. But if you're planning a video as part of a bigger initiative or strategy , communicate your plan with your video producer. With a solid understanding of the larger vision, a thoughtful and strategic video company can help you maximize your efforts for efficiency and deliver a presentation that leverages the greater strategy.

There are tremendous economies of scale when making the most of your video production budget. By creating a clear blueprint of the information you hope to communicate, you can often extend your video filming time incrementally, capture more content to feature across your campaign and leverage your production dollars to enhance your message.

7. How will you measure results and ROI?

Are you looking to drive video views, product demos, sales, or donations? Each metric requires a different video strategy. Knowing your success metrics can shape the video's vision to meet those goals.

Enlist your entire team and direct them to think through what would make the video a success. Maybe the metric is leads generated, views on YouTube, dollars donated, or all of the above. Clarifying this, not only aligns your video production team with that same goal, but it also generates buy-in from your internal team when the process is successful.

If your organization is looking simply for more awareness or exposure, views or social media shares might be your goal. If you want more leads, you may want to add a call-to-action (CTA) at the end of your video, which leads to a page where the viewer can fill out a form in exchange for more content or a preliminary service (an eBook, a free consultation/assessment, etc.).

For every video, we recommend setting SMART goals, which translate to being: 

  • M easurable
  • A ctionable
  • R epeatable
  • T ime-bound

Setting SMART goals ahead of time will not only provide a framework for ROI but also give the entire project a clear direction, from planning through execution.

8. What emotion are you trying to evoke?

Once you've determined who the audience is, the next step is to determine what–and how–you want that audience to feel after watching your video. The reason people engage with content is because it makes them feel something. Creating that impression falls on the person creating the video, whose job is to bring the message to life in a way that touches the viewer.

When that specific audience is watching your video–either on your website, through an email campaign, or at an event–what do you want their action to be after the images fade to black? Whether you want someone digging into their pockets for a tissue and checkbook or feeling motivated to click the “buy now” button, that overriding feeling you want to create needs to be reflected in the messaging, the visuals, and the overall tone of the piece.

A 2014 study by the marketing blog, OkDork , looked at the 10,000 most shared pieces of online content. The most common emotions evoked were: :

video presentation questions

  • Laughter (17%)
  • Amusement (15%) 
  • Empathy (6%) 
  • Surprise (2%)
  • Sadness (1%)
  • Other (15%)

Although sharing your video online may not be your ultimate goal, the study does illustrate the emotional impact of video. Keep this in mind as you craft the concept and execution of your video.

9. What specific visuals should be captured?

As you work through the pre-production process , take time to identify specific images that you believe will best depict your message visually. It’s essential to look ahead and consider key events, scenarios, or the schedule of key individuals to ensure they are included in your video production. For instance, if your manufacturing facility is busiest right before the holidays, it may be wise to schedule the filming to showcase the capacity and scope of your operations.

10. Who will speak on behalf of the organization?

By default, many organizations will immediately turn to the C-suite when identifying characters and spokespeople for a company video. No matter how photogenic or enthusiastic they are, we often recommend not using ‘the boss' as the voice for your video. A CEO speaking into the lens can come across as aloof or stuffy, as they often get caught up in trying to communicate too much in the time they have.

Your CEO may give the audience the "wow factor," but if you're in the business of generating revenue, the "trust factor" is really what you're after. You want to capture the heart and soul of your organization, which can be better communicated by the people on the ground floor of your company. Research shows viewers trust companies more when they feature employees in videos than executives. They've witnessed how your organization has helped improve lives. So when they talk about the quality of the work and the company's integrity, they speak from direct experience.

Remember: your speaker doesn't necessarily need to be from your company. A satisfied, well-spoken customer or even a paid, on-camera talent might be the best choice for your video content.

11. What questions should you ask the interview subjects?

Creating interview questions for a documentary-style video is an integral part of the video production process. If you're working with a video producer , lean on that person to help you create interview questions. If you're making the video on your own, take some time to craft a series of targeted, thought-provoking questions for your subject.

Send your interviewee a list of five sharp, open-ended questions ahead of time. But be sure to instruct your interview subject to avoid memorizing the questions. You want them to feel comfortable about the line of discussion and consider how they might answer questions. Let them know you might go off-script with follow-up questions or anything else that comes to mind during your conversation.

As you formulate the questions, consider their perspective on the topic–what insights could they provide that nobody else could? Try to avoid closed-ended questions (ones that could be answered with a simple "yes" or "no"). Listen for opportunities to drop a follow-up question–your next excellent sound bite could be hiding in the following answer.

12. Should you script answers to the questions?

Probably not. You're looking for genuine, thoughtful answers, not robotic responses. Fresh, off-the-cuff answers usually lead to natural reactions and compelling sound bites unless your interview subject is uncomfortable with spontaneous discussion. Let them know the interview is not intended to be a rigid Q&A session but rather a conversation and an exchange of thoughts and ideas. Once they relax and realize they’re simply talking with another person, they’ll forget about the camera and provide the insights and commentary needed for a compelling narrative.

13. What happens if they don't get the answer right the first time?

Most of your video interviews will not be live, so if the interview subject misses or stumbles, always allow them to try again. If your subject doesn't get it right the first time, rephrase the question as you ask again so they can respond naturally. 

Some people find being on camera difficult. If your interview subject is nervous and struggling to relax, try asking some “warm-up” questions to put them at ease. Rather than getting right down to business, toss some off-topic ice-breakers their way. A good video producer conducting the interview will help the interviewee forget that they are in front of the camera and make them feel more like they are talking to a friend.

14. Should you correct someone if they say the wrong thing?

Give your interview subject some time to finish the question. Avoid the temptation to jump in while your interviewee is speaking, even if they're a little off-course, because you'll risk interrupting a usable sound bite, or you could disrupt the flow of the conversation. It's natural to react to the words we hear, and that's terrific—even preferred—just try your best not to interrupt while your interview subject is speaking.

If the interviewee finishes answering and misses the mark, you can take a moment to explain the message you’re hoping to hear before asking the question again or moving on.

15. Who needs to approve the final video?

Before you get started with a video project, it's important to identify the key stakeholders involved in reviews and revisions. In our experience, “sign-off” can come from a small group in your department, or it could go all the way to the CEO. If your company requires layers of approval, adding a few extra days to your project timeline might be helpful to ensure you don't get behind.

Try to designate a project manager, or primary point person, responsible for gathering the suggested edits so there isn’t conflicting feedback for the producer. Streamlining this process can save time and money while minimizing confusion for your video production team.

16. Where will the video be shot?

Filming locations often depend on the story you are telling. Many of our productions are on location, whether it's at company headquarters, industrial factories, or amid beautiful outdoor scenes. On the other hand, your needs for filming may require studio space where you can control lighting, backdrop, and sound.

Many organizations have limited options of where their video can be filmed, especially if the goal of the video is to communicate company culture. Keep in mind several factors as you decide where to film your video:

  • Be careful with noise. Even something as subtle as the sound of an air conditioner starting up can be picked up and ruin a sound bite.
  • Keep your backgrounds simple. Your primary characters should be the focus of the story. Sometimes, it's okay to show work done in the background–but it quickly gets distracting. Use background action minimally for effect rather than as your landscape.
  • Err on the side of more space than less. Most video productions require a video producer , a videographer or Director of Photography (DP), multiple characters, a camera, lights, and audio equipment. All of these things crowd a room quicker than you may think, so avoid tight-quartered conference rooms and offices. Remember, the more space you have behind the interview or on-camera talent, the better. Depth of field is critical to setting a visually appealing shot and can mean the difference between a cinematic image and an uninteresting clip you might see on the evening news.

Our overarching advice to clients is to choose a location that represents your organization most accurately, and keep it simple!

17. How will the final video be hosted, distributed, and repackaged?

Keep the end product in mind during the video planning process. Are you going to host it on YouTube? Would you like to link it to another video? Is it going on Instagram or in an email? All of the above?

The answer to those questions will determine the best method of delivering your video to your intended audience.

The use cases for an impactful video can vary widely, but you can assume several realities based on what you already know:

  • You have a captured and interested audience if your video is specifically for an event.
  • If you plan to launch on social media, you aim to capture the audience's attention. Produce and publish a short, high-energy teaser of the full video for social media, which links to the full video.
  • If you're creating a video for an email campaign, you'll need to use a hosting platform that allows for embed codes to be seamlessly copied and pasted into your organization's emails.

A video will be produced and edited differently based on where you feature it. Be sure to think through the strategy to know what end product(s) you're working toward. What you don't want is for your video investment to be wasted because you didn't plan how it was going to be used and, more importantly, watched ahead of time.

BONUS: Don't ask, "How long should we make the video?"

Sure, you don't want to bore your audience with a 20-minute video about your culture, and you also don't want to try forcing your organization's history and mission into an 8-second blitz. However, setting a specific “run time” for your video in advance is not the right approach. Instead, let the content drive the length of the video .

The bottom line is if your content is compelling, people will stick around and watch. If it's not, they won't!

Every video project is different, but these universal video production questions should help you determine what your video should look like and what you want it to achieve.

Taking these steps before partnering with a video production company will save time and money, decrease confusion, and create a video you and your team can be proud of. If you have more questions or are unsure how to get started, consult your video production team to help you think through these strategies, identify key takeaways, and create a plan to produce your video.

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Making the Most of Your Video Budget

Making the Most of Your Video Budget

Whenever we’re discussing a video project with a client, we make every effort to ensure they’re thinking about how to get the most out of their video...

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The Right Way to Handle Tough Questions During Presentations [SlideShare]

Carly Williams

Updated: July 28, 2017

Published: January 21, 2016

If you've ever spoken in front of an audience -- big or small -- it's likely that you're familiar with "Q&A paranoia."

video presentation questions

It's not that you don't want to answer people's questions -- heck, you're the expert -- but not knowing what to expect can be a little stressful. 

Click here for our free guide to improving your presentation skills.

What if they challenge your stance? Try to discredit you? Or ask you something you haven't the slightest clue about?

While it's smart to anticipate certain objections, others may arise that you simply can't plan for. For tough times like those, check out the helpful tips in the SlideShare from 24Slides below.

How to you handle tough presentation questions? Share you tips in the comments section below.

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100 Questions to Ask Students After Watching a Video

There’s something truly powerful about a well-crafted video in the classroom. It can transport students to distant places, condense complex information into digestible bits, and inspire different forms of creativity and thinking.

But the real magic happens in the discussion that follows – that’s when the ideas start to click, perspectives shift, and the learning cements.

The role of an educator doesn’t end when the video does; it evolves into guiding that post-viewing engagement. That’s why having a handy list of thoughtful questions is crucial. The right question not only sparks conversation but can also light up a myriad of mind-bulbs.

Table of Contents

Comprehension Check

  • What was the main topic of the video?
  • Can you summarize the video in one sentence?
  • What are three key points the video presented?
  • Who were the main people or characters in the video?
  • What event or moment do you think was the most important?
  • How does the information relate to what you’ve previously learned?
  • What were the intended outcomes of the video?
  • What did the video identify as a problem or challenge?
  • Can you describe the setting of the video?
  • Were there any dates or timelines mentioned that are important?
  • What was something new you learned from the video?
  • Was there a call to action mentioned in the video?
  • Did the video mention any consequences or results?
  • How did the video end?
  • What questions do you have after watching the video?
  • Did the video skip or omit information on the topic that you think is important?
  • What was the most surprising fact or aspect?
  • How do you think the information could be updated or improved?
  • What do you think was the intended audience for the video?
  • Did the video change any of your previous understandings or assumptions?

Critical Thinking and Analysis

  • What message or idea was the video trying to convey?
  • What evidence was used to support the points in the video?
  • How did the video address counterarguments or alternative perspectives?
  • What are the strengths and weaknesses of the video’s argument or presentation?
  • Can you identify any biases or assumptions in the video?
  • How does the information in the video compare to your own experiences?
  • What underlying themes did you notice in the video?
  • How credible do you find the sources or information presented?
  • In what ways could the video’s message be misinterpreted?
  • How would you improve the argument or narrative presented?
  • Do you agree with the conclusions of the video? Why or why not?
  • How does the video fit into the larger conversation about this subject?
  • Is there more than one way to interpret the information presented?
  • How does the video inspire you to think differently about the topic?
  • What long-term implications could result from the information in the video?
  • Did the video’s point of view seem objective or subjective?
  • How would you rate the overall quality of the video?
  • Were any claims or points made that you would question or like to verify?
  • What additional information would you have liked the video to include?
  • How does the video align or conflict with your own values or beliefs?

Personal Reflection and Connection

  • Which part of the video resonated with you the most and why?
  • Have you or someone you know experienced anything similar to what was shown in the video?
  • How did the video make you feel?
  • What personal experiences or prior knowledge did the video bring to mind?
  • Have you changed your perspective on the topic after watching the video?
  • What aspect of the video would you like to learn more about?
  • Is there a quote or scene from the video that you found particularly impactful?
  • How might the video relate to your future goals or interests?
  • Were there moments in the video that made you question or reflect on your own behavior or beliefs?
  • How might you apply what you’ve seen in the video to your life?
  • What are some ways you could share the video’s message with others?
  • In what ways might the video influence your actions moving forward?
  • Do you feel motivated to take any specific action after watching the video?
  • How would you explain the video’s significance to a friend or family member?
  • Did the video clarify or confuse any preexisting notions you had about the subject?
  • What from the video do you think will stick with you long-term?
  • If you could ask the producer or creator of the video a question, what would it be?
  • How might you use the insights from the video in a classroom or group discussion?
  • What connections can you draw between this video and other things you are learning?
  • How does the video’s content influence your worldview?

Creative Thinking

  • If you could create a sequel to the video, what would it be about?
  • How would you retell the video’s story or present its information in a different format?
  • What are some creative ways the video’s message could be spread or applied?
  • Can you imagine an alternative ending or outcome to the scenarios in the video?
  • How would you have approached the subject of the video differently if you were the creator?
  • What visual elements of the video stood out to you, and how did they contribute to the message?
  • What kind of project or work could you create that’s inspired by the video?
  • How could you use art, music, or writing to express a theme from the video?
  • What do you think was the most creative aspect of the video?
  • If you could add a character or feature to the video, who or what would it be?
  • How might you use technology to extend the ideas from the video?
  • What would a debate on the video’s key subjects look like?
  • How can the concepts or issues presented in the video inspire innovation?
  • In what setting, other than a classroom, could the video’s content be useful?
  • How can you connect the video’s message with other subjects or disciplines?
  • If you composed a song about the video, what would be the main message or chorus?
  • Could you use the video as a basis for a community service project? What would it be?
  • What would an interactive exhibit based on the video look like?
  • How could you simulate an experiment or demonstration that complements the video?
  • What would a social media campaign based on the video’s message entail?

Application to Curriculum

  • How can you use the information from the video in an upcoming project or exam?
  • What subjects or topics in your curriculum are related to the video?
  • How might this video be useful for understanding real-world problems?
  • In what way could the concepts from the video be incorporated into a science fair or school project?
  • What theories or principles covered in the video align with your coursework?
  • Can you use statistical or factual data from the video in a research paper or presentation?
  • How might you include perspectives or ideas from the video in a group discussion or debate?
  • What academic skills can you apply to analyze the video’s content critically?
  • How does the video supplement or challenge the textbooks and materials you currently use?
  • Can you design an experiment or study based on themes from the video?
  • How might you use the video’s content to help a fellow student understand the course material?
  • What questions would you include on a test about the video?
  • How could the lessons from the video be applied to a class field trip or educational outing?
  • Can you think of a way to use the video in studying for standardized tests?
  • How would you incorporate the video into a lesson plan or teaching strategy?
  • What video exercises could help reinforce the acquired knowledge from the video?
  • How might the video serve as a prelude or complement to an upcoming lesson or unit?
  • Could the video be paired with a specific reading or text from the curriculum?
  • How could the information from the video be represented in a visual aid or infographic for class?
  • What role can this video play in a culminating activity or capstone for the semester?

Frequently Asked Questions

What if students are hesitant to answer questions after watching the video.

If students seem hesitant, it’s often helpful to start with more objective, comprehension-based questions to build their confidence. You can also encourage them to discuss in small groups before sharing with the entire class or use techniques like think-pair-share to give them time to formulate their thoughts.

How do I ensure that every student gets a chance to participate in the discussion?

You can use strategies such as calling on students randomly, asking students to volunteer with their peers, or using tools like discussion sticks with each student’s name on them. Another method is to have students write down their answers first, ensuring that everyone has formulated a response, and then share it with the class.

Can I use these questions for videos in all subjects, including math and science?

Yes, these questions are designed to be versatile and can be adapted to any subject, including math and science. Tailor the questions to fit the topic of the video and the concepts you wish to reinforce or explore further.

Are these questions suitable for students of all ages?

The questions provided are generally geared towards middle to high school students but can be simplified or made more complex to suit different age groups. For younger students, it’s advisable to modify the language and focus on more concrete concepts.

Final Thoughts

Let’s wrap things up by remembering that each video watched in the classroom is more than just a passive learning experience; it’s a launchpad for inquiry, insight, and interaction.

With the right questions, we can turn any video into a dynamic educational tool that challenges, connects, and captivates. I hope these questions make your next class discussion as sparkly and productive as it can be, and remember, the only bad question is the one not asked.

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Bea Mariel Saulo

video presentation questions

How to Answer Questions After A Presentation – 11 Tips

August 12, 2022

How do you answer questions after your presentation? For many people, handling presentation questions is the scariest part of presenting.

Answering questions becomes much easier if you prepare properly. so how do the best presenters answer challenging questions effectively, answering presentation questions is a real skill.  and it’s a skill you can learn.  over the last 15 years we’ve coached thousands of people to be brilliant at presentation questions and answers. , do please call us and we’ll tell you about our presentation coaching – it’s fast and good value., having coached executives for critical presentations for nearly 15 years, we recently asked our team of experts for their top tips., whether you are a business executive or from the c-suite or just want to improve how you present, these ten tips will help you shine when you answer questions:, ten steps for answering questions after a presentation..

Let’s review each tip in turn:

To Answer Questions Tip #1. Listen to the question!

Take a mental step back when you hear a question.

  • What’s really being asked?
  • What’s behind the query?
  • Is there a hidden agenda?

Don’t be tempted to think of the answer as soon as you hear the start of the question. Instead be an active listener. You may need to clarify the question before answering. If you are not certain what you are being asked, you may answer the question you want, rather than the question they asked. And as you listen, you will learn something . Most questioners are looking for something specific.

How to clarify the question you are asked If you are not 100% sure what you are being asked, then use one of these question clarification techniques. 1. Repeat the question back and rephrase – then check that’s what they want to hear 2. Ask a question 3. Ask them to repeat the question. 4. Apologies, and say you did not understand, could they please repeat.

Answer Presentation Questions Confidently Tip #2. Have the mind-set of a teacher

A question is not an exam test . If you are asked a question, its because someone wants to know something. Your job is to help them understand. Whatever is on their mind, how can you help them?

So, put yourself in the role of a teacher. You have presented on a subject you understand, and you have a someone who wants to know more. Your can inform, educate and perhaps even entertain. If you do it right, you will look good in the eyes of the questioner and in the eyes of the audience. Enjoy the prospect of helping people when you answer questions.

Answering Questions Tip #3. Every question is different

We can never know what’s going on in the minds of the audience. That means each person in the audience will see you differently. For some, it will be about protecting their own interests, for others it may be about gathering more information.

And people have their own style – from super soft to nail hard . You’ll have to assess where they are coming from, what they re looking for and how they think. The best way to answer questions is to listen and learn from the comments they make and the questions they ask.

Learn how we can help – schedule a free consultation now

Answering Presentation Questions Tip #4. There’s no such thing as a stupid question

It may sound stupid to you, but every audience question is aimed at understanding something. Don’t assume that you know what the person really wants. Perhaps they don’t understand – or perhaps they are testing how you react (yes, some people do this!). So treat every question with respect, consideration and then use it as an opportunity to help the audience understand better.

Presentation Questions Tip #5. Every question is an opportunity

If you are properly prepared for your presentation, then you will have key messages to get across. Use your answers to reinforce, restate, or reframe your messages.

Beware of feeling challenged by tough questions . You do not want to look defensive of uncertain. Instead, like a teacher, you want to help your questioner and perhaps help the audience see the world the way you see it. One powerful piece of advice is Show, Don’t Tell. Use stories , examples and illustrations to bring your business to life when answering tough questions.

Answering Questions Tip #6. How you answer questions is as important as what you say

As we said before, your meeting is not an exam. It’s more like a meeting of minds. So work out what the other person believes and is feeling. How can you do this?

You could ask probing questions, such as:

  • Does what I’ve just said explain it?
  • Do you want to know more?

For more hypothetical questions you could explore what they believe: “And what do you think?” The more it feels like a conversation rather then a quiz, the more likely you’ll be successful.

Give Great Answers Tip #7. You must prepare

We have seen too many people turn up to presentation Q&A sessions unprepared. By contrast, successful presenters and management teams prepare to answer questions with the intensity of an elite athlete.

After all, you want to be seen at your peak when presenting.

There are three best practice techniques for preparing your Q&A:

  • List the tough questions you may be asked – especially the ones you don’t want to be asked. Work out answers to these in advance, decide which should be answered before the Q&A by incorporating it into an earlier part of your presentation, and which will wait for the Q&A.
  • Select who in your team will respond – You will feel more confident and, if the questions do get asked, you will be properly prepared.
  • Bring in a fresh perspective . Get someone outside the organisation to identify new questions you may get asked – and get the outsider to listen to your answers to the tough questions. A neutral third party (like Benjamin Ball Associates ) can give you insight and expose the weaknesses in your arguments and answers.
  • Stress-test your answer s. Spend time as a team firing questions back and forth. Then review how you answer these. Keep at this until you have got it right. The more you prepare, the more natural you will sound.

For important presenting events, we frequently spend many hours preparing teams with tough questions, video review and rehearsals. Just like elite athletes, you only build muscle strength with practice.

Answering Questions Tip #8. Don’t try and answer impossible questions

There are some audience questions you cannot answer. If you learn our approach of Question Triage (a technique for classifying questions up front) you can spot these a mile off. Then you can use proven techniques to get yourself back to safe ground and onto a topic that you can talk about with confidence.

Presentation Question Answering Tip #9. Finish strong

Audience question sessions often end flat. Frequently, people feel pressured to finish quickly, especially if time is short. This is a mistake.

Never miss this opportunity to reinforce your important messages while also showing that you have listened to what the other person has said. Even a strong 30-second summary at the end will show that you have listened. This can also highlight what they need to hear.

Tough Question Tip #10. Beware the last question trap

AKA the Columbo moment. If you are a child of the ‘70s you may remember the TV series Columbo .

The bumbling detective always finished his interview with a suspect and, as he walked away, would say “Just, one more thing….’  With that one line he caught the suspect off guard and got the information he needed.

How to answer questions confidently

Top tips for answering questions confidently

What To Do Next to Better Answer Presentation Questions

I f you’d like to improve how you handle tough questions, please give us a call.

We’d be happy to discuss ways we can help you. For example, we run extensive Q&A rehearsals to build skills and increase confidence. You’ll find that working with our experts is a small investment that can deliver amazingly high returns. We offer short, intensive coaching sessions.

To discuss how you can improve your next presentation question session, please call Louise Angus on 020 7018 0922 or email [email protected] .

Transform your presentation skills with tailored coaching

Benjamin Ball Associates  Presentation skills coaching team

We can help you present brilliantly. Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too .

“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.” Mick May, CEO, Blue Sky

For 15+ years we’ve been the trusted choice of leading businesses and executives throughout the UK, Europe and the Middle East to improve corporate presentations through presentation coaching, public speaking training and expert advice on pitching to investors.

Unlock your full potential and take your presentations to the next level with Benjamin Ball Associates.

Speak to Louise on +44 20 7018 0922 or email [email protected] to transform your speeches, pitches and presentations.

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50+ Fun Icebreakers For Your Next Presentation

Carla Albinagorta

If you’re looking for the perfect icebreaker to open your presentation and connect with your audience from the get-go, look no further! With the help of our presentation experts here at 24Slides, we have compiled the ultimate list of icebreakers you can use in your next presentation, meeting, or conference. 

We’ll also go through some quick icebreakers 101, solving questions like:

What is an icebreaker?

  • Why should I start my presentation with an icebreaker?
  • What makes a good icebreaker for presentations?

And, of course, you’ll get our compilation of over 50 icebreaker examples for your next presentation. Since there’s no one-size-fits-all, we’ve divided our presentation ice breakers into categories depending on the context of your presentation, so you can go straight to the ones that will work the best for you!

In this article, you’ll find:

Icebreakers for one-on-one presentations

Icebreakers for small group presentations (2-10 people), icebreakers for medium group presentations (11-30 people), icebreakers for large groups (31+ people), icebreakers for business and sales presentations, icebreaker ideas for training sessions and workshops.

  • Virtual presentations icebreakers
  • Fun icebreaker examples for playful presentations
  • Great simple icebreaker questions  

So, are you ready to become an expert in using icebreakers in your presentations?

video presentation questions

Imagine you’re in a room with a bunch of people where you know only a few of them or even none at all. You’d probably start feeling awkward and self-conscious, uncertain to interact with those around you. When you’re uncomfortable, your attention will probably be divided between wanting to listen to the speaker and making sure your elbows don’t touch your unknown neighbor. 

And, if you’re the speaker, you might feel pretty awkward too. Speaking in front of an audience is never easy, and you might wonder how to approach your presentation’s topic, especially if it’s dense or very important. 

An icebreaker is precisely what its name suggests: it breaks the ‘ice’ of uncomfortableness between you and everyone else around you. Icebreakers are usually short activities meant to help your audience to connect first as people before approaching your presentation’s topic - making your audience more relaxed and likely to hear out your ideas. 

Icebreakers can take many forms and shapes, from simple questions to engaging games. They can require people to talk with each other, answer a poll, or even move around the room. Anything that will make your attendees open up could be an icebreaker as long as it makes people feel more at ease! 

Benefits of icebreakers

The main objective of using an icebreaker in a presentation is to help people get more comfortable and avoid the common awkwardness when first speaking to a new audience. 

Icebreakers can accomplish many things - presenting yourself, getting people more at ease, and even as an introduction to your presentation’s topic. But they also offer a wide array of side benefits, like getting people more involved with your presentation and making it more memorable. 

If you’re thinking to yourself, ‘Why should I add an icebreaker to my presentation? I’m just fine without one!’ here are 6 of the top benefits of using an icebreaker in your next meeting. 

  • It breaks down the awkwardness

For people who aren’t 100% an extrovert, presentations and meetings are likely to create a certain degree of awkwardness. And having a room full of people who feel uncomfortable around each other can be detrimental to your presentation. Icebreakers help lessen this feeling in your presentation – making people relax and be more at ease so they can put all their energy into listening.

  • Icebreakers help people relax and have fun

When people relax, they’re more likely to entertain new ideas. An icebreaker may be the turning point to make them feel more receptive to what you’re going to say. It also opens up more possibilities for inviting your audience to participate and ask questions. Icebreakers are a great way to make them feel welcomed and more likely to volunteer or join whatever activity you’ve prepared for them onstage.

  • Help you connect with your audience

A presentation where the speaker starts right away can feel a little jarring. Icebreakers are the perfect way to introduce yourself and your topic without throwing your audience headfirst into the presentation. A good icebreaker can help you connect better with your audience – making them, in turn, more likely to hear you out!

  • Gives your audience an energy boost

Some presentations can feel like they take forever. When you’ve been sitting down for what seems like hours, you might feel yourself starting to nod off. An icebreaker doesn’t necessarily happen just at the start of the presentation. It can be a great way to wake up your audience after a quick break and bring them back to the topic at hand. 

  • Gives a chance to network with others

The right icebreaker can get your audience talking and help them find things in common. After all, your audience is all in the same meeting for a reason! By giving them the opportunity to interact with one another, you are also giving them the extra value of finding people who can work with them in the future. 

And, of course, icebreakers are great ways to get the ball rolling, so by giving your audience a chance to talk with one another, you might also get more interesting and unique takes on questions and ideas later on. 

  • Creates a positive atmosphere

A positive atmosphere is created when people lower their barriers and defense mechanisms, making it more conducive to learning. A negative atmosphere, on the other hand, is felt when people don’t feel at ease and give their neighbors the cold shoulder. ‘Breaking the ice’ needs to get done as soon as possible!

video presentation questions

5 Practical Tips for a Good Icebreaker 

What makes a good icebreaker? This is a tricky question to ask. Many icebreakers that work in certain situations will not work in others, as their use depends on context. 

Here are key factors to consider when planning your next presentation’s icebreaker: 

  • Know your audience

Take the time to research your audience. The most important thing when planning your presentation’s icebreaker is to remind that you want your audience to feel less awkward  — not more.

Taking your time to learn about the people in front of you is the easiest way to avoid doing or saying something that could potentially offend your audience. Even if you do it unintentionally, the damage will still be done. 

  • Identify your presentation objective

The right icebreaker will help you achieve your presentation objective, so take some extra time to think about it. For example, if you’re giving a presentation on cooperation and teamwork, you can do a game where your audience needs to rely on one another. Or conduct a poll to ask your audience how confident they are in their teamwork skills. 

Making your icebreaker closely relate to your presentation’s topic will not only open up your audience but also allow you to transition smoothly to the rest of your presentation. 

  • Involve everyone

The icebreaker should be inclusive, meaning it shouldn’t exclude anyone from joining. For instance, if you have a disabled person in the crowd, then you wouldn’t want him or her to feel awkward for not being able to join. 

Have a backup icebreaker just in case the first one excludes someone. The point is that fun icebreakers should make everyone feel more at ease  — and not at the expense of the outliers of the crowd.

  • Make sure you understand the context

To pick the right icebreaker for your presentation, you must know the overall setting in which it will take place. A presentation to the board of directors where you need to explain where the sales have been going down is probably not the best place to use a joke as an icebreaker. Or, if you’re giving a quick 15-minute presentation, you might not want to begin with a game that will take at least 10 of them. 

Taking into consideration general setting cues like time frame, space and resources availability, and presentation tone, will help you pick the perfect icebreaker. 

video presentation questions

The Ultimate Presentation Icebreakers List

Here you’ll find the perfect icebreaker for your presentation. Since not every icebreaker will work on every situation, here you’ll find them divided into several categories: 

  • Icebreakers depending on your audience size
  • Icebreakers depending on your presentation’s tone and context
  • Quick and easy questions to break the ice

Do feel free to browse through the entire list: most icebreakers will be easy to adapt to fit your specific needs and your presentation!  

Presentation Icebreakers for Every Audience Size

While in a small crowd, you might be able to ask person by person their input, this will most likely not be the case in large groups. On the flip side, a game that needs the audience to divide into teams might be a good pick for a medium-sized crowd, but not a one-on-one presentation. 

Among the many options of icebreaker options all over the web, we’ve compiled and edited a list of which ones will work the best for each audience size: 

  • Introduce yourself. Unless you already know each other, introducing yourself is the easiest way to look proactive and get your presentation going. After all, it’s in your best interest for your prospect to warm up to you before your pitch or presentation!
  • Have a conversation . Don’t go straight to your topic. Always warm up your prospects and engage them in conversation first. Try to ask open-ended (instead of just ‘yes’ or ‘no’) questions. You can tackle topics like current events, or even just the weather! Just talking in a more casual way will make the person feel more at ease and more likely to give you their undivided attention. 
  • Ask them about their personal life. If it’s someone you already know, build rapport by showing you care about them. You can ask about their kids, vacations, or even their favorite sports team. Remembering what they care about can be a huge plus when building a better atmosphere! 
  • Let them tell you what they expect from your presentation. It’s the easiest way to make sure you live up to your expectations! It also allows you to introduce the topics of your presentation seamlessly. Even better, you’ll feel and look more confident and under control by taking charge of the presentation’s rhythm and agenda. 
  • Ask something related to your presentation topic. Ask them if they know anything about your company, product, competitors, or something to that effect. It’s not only a great way to start your presentation without spending too much time on what they already know, but it’ll also help you gauge their knowledge so you can decide how in-depth you need to get in your presentation.
  • Give them a small present just for showing up. Especially if the meeting is not an obligation for them, being appreciative if they show up can go a long way. After all, they’re investing their time and energy into you!
  • Compliment them. It’s always nice to get compliments. But don’t overdo it, and always, always be genuine. If your prospect feels like you’re using flattery to get the sale, then it can seriously backfire on you later on. You’ll lose face and credibility.
  • Introductions but with a twist. Ask everyone to introduce themselves and state something unusual or a fun fact about them. Towards the end of the presentation, ask them if they remember anything other people said during the introduction. If they get something right, reward them.
  • Ask people to line up alphabetically . You can do this with their first names or last names. Or even their nicknames. This gets people talking and getting to know each other’s names.
  • Charades . This is one of the best fun icebreakers on this list. It’s a party favorite but can also be used in presentations, meetings, and conferences. You probably already know how this works, but if not, here’s a funny charades video on Jimmy Fallon’s show.

  • String a story together . Storytelling is a powerful element in presentations. But for this icebreaker, you’ll need everyone’s help to create a story. Start the first sentence yourself and then ask the first person in front of you to continue the story. Each person gets to decide the direction the story takes, one sentence at a time.
  • Play word games . There are many different kinds of word games. But this is something you may find useful. Identify the subject or category the words should belong to, like animals or food. If the first person chooses ‘DOG,’ the next person must identify an animal that starts with the last letter of the previous word. In this case, it would be something that starts with the letter G, like GOAT.
  • One word to describe him or herself . Give your audience one minute to think about the perfect word that describes them. And let the others assess if they agree with that word or not.
  • Social media icebreaker . Let people open up their favorite social media accounts and then share a photo they’re most proud of. Ask them to share a line or two about why they love that photo.
  • Switcheroo. Ask everyone to stand up and switch seats with the people in front of them. Do this when you notice people are starting to get drowsy and need some stimulation.
  • Human bingo. This is a fun way to get to know people. Prepare the cards and the pen/pencil. The cards should already be filled out with various traits, characteristics, hobbies, etc. Then, your participants will need to go around and interview each person and check off a box that applies to them. The person who completes their card first gets a prize.
  • Friendly debate. Group your participants into two. One should be the ‘pro’ group and the other is the ‘anti’ group. For instance, you can choose pizza lovers and pizza haters. Give them a few minutes to present their arguments and let the great debate begin!
  • Two truths, one lie. Just like the title says, make your participants come up with 3 things about themselves, in which one of them is false. Then, in groups or pairs, the others would have to try and guess which one is the lie. It’s a great icebreaker to make your audience interact more with one another.
  • Guess game. Just like the last one, it’s easier to make participants interact with one another through a game. Make everyone write on a piece of paper something fun, like an unlikely hobby or the oddest job they ever had. Your audience must try to guess who wrote which one. It’s not only a fun icebreaker, but it also helps people find out the things they have in common.
  • Going to the beach. It’s an easy game, but a fun one! Each person will start by saying ‘I went to the beach and I took…’ plus an object, like a beachball, a towel, or a surfboard. Then, the next person must repeat the same sentence and add a new object to the list. The more people, the more the list will grow, and the first person who forgets an item loses! It’s also a good icebreaker for making attendees learn each other’s names by adding who brought what to part of the list they need to repeat. 
  • Paper planes.  Make your audience write something about themselves on a piece of paper, and then instruct them to make a paper plane out of it and throw it! When they pick up a new paper plane, their goal will be to find the correct person. It’s the perfect icebreaker to get people moving and getting to know each other!
  • Stretch. This one’s easy and straight to the point, but it does help break the boredom. Ask people to stand up and stretch for a few minutes. You can lead the exercise or play a short video on stage. After this short exercise, you can expect to see a bunch of awake and attentive faces.
  • Treasure hunting. Hide a few prized items throughout the venue and send your participants on a treasure hunt. It’s always exciting to look out for a prize! Even better, by making them solve clues, you’d encourage your audience to work on their teamwork skills. 
  • Stress buster. Hand small slips of paper to everyone and ask them to write down the things that are causing them stress lately. Then, during or after the presentation, ask them to rip it to shreds.
  • Snowball fight. Divide your group into two sides, and give each person 3 pieces of paper to crumple. Give them 1 or 2 minutes to try to get as many ‘snowballs’ into the other team’s side. A healthy amount of competitiveness will help you break the ice in no time!
  • This or that.  Another great icebreaker to highlight the things in common! Ask your audience to stand in the middle of the room, and ask them questions that will make them pick a side of the room. Things like ‘Dogs or cats?’ or ‘Night Owl or Early Bird?’ will have them jumping from one side to the other. 

icebreakers

Icebreakers depending on your presentation’s tone

When planning your next icebreaker, you must always take into account the context of your presentation. After all, giving a sales report to your boss is not the same as giving a fun workshop on teamwork.  

If you’re looking for the perfect icebreaker for a specific situation, here you might find the one you’re looking for!

If you’re looking for a more professional way to warm up your audience for your work presentations, these icebreakers are the one for you. Most business presentations are more serious and straight to the point, just like these icebreaker ideas!

  • Storytelling. This one is the king of icebreakers for business presentations and for a good reason! Storytelling is an incredibly powerful tool to add to your presentations, as it helps to both exemplify your point and connect emotionally with your audience. And of course, this makes it the perfect option to break the ice and get their entire attention from the get-go. 
  • The highlight of the week. This icebreaker is great for getting your audience into a positive mood. When planning your next business presentation, take some extra time to find something good that happened that week or that month. Maybe you record sales for that month, or you got an exceptionally good review from a customer.  
  • Would you rather?  When planning your sales presentation icebreaker, this one will help to get your potential customer right where you want it. Highlight the value they’ll get from your product, and how they are missing out on it. From our experience, asking, ‘What do you prefer, struggling 5 hours per week on PowerPoint, or getting your presentations done by a professional team of designers in 24 hours or less ?’ really puts things into perspective!  
  • Give kudos. The best way to put people in a good mood is to spread out some positivity!  Giving the spotlight to someone who has done outstanding work recently can be a great way to break the ice. 
  • Brainstorming session. Group brainstorming is another great way to get people to exchange ideas. You hit two birds with one stone – an icebreaker and an idea generator rolled into one!

The best icebreakers for training presentations and workshops are those that incentivize teamwork and learning skills. These icebreakers will help your team get to know each other better and work together in tandem. 

  • Live polls. There are many apps that allow your audience to make live polls and display the results immediately. This is a great icebreaker, as it can be as serious or lighthearted as you want. You can use it to ask the audience’s mood, their favorite food, and how much they know about the topic at hand.  
  • Word cloud.  Just like a poll, a word cloud can be a great option to explore what your audience thinks about a prompt or concept you give them and to get the ball rolling. You can make them write down in groups, have them add their ideas to a board, or even make one through an app ! 
  • Problem-solution icebreaker. Present a real or hypothetical problem, and ask people to pitch in their solutions. You can ask them for their input individually, or you can divide them into pairs. As the saying goes, two heads are better than one.
  • Finish a puzzle together. This is great for group work as everyone can contribute. For example, you can give them a few pieces each, and they’ll then work as a team to complete the puzzle.
  • Pop quiz. This icebreaker is the best to keep your audience on their toes and on a learning mood. You can add it at the end of your presentation, before or after a coffee break, or even at the beginning to see how much previous knowledge your audience has. 

Virtual presentation icebreakers

Not sharing a physical space can make breaking the ice even more of a challenge, especially since many icebreaker ideas would not fit an online presentation. So here you’ll find some icebreaker options that are specifically designed for virtual meetings!

  • Drawing battle. You don’t have to be a professional artist to enjoy this one! There are many apps and websites that allow you to add this game to your virtual meetings. Just propose a topic and let people try to guess what one of them is drawing! You can even divide them into teams to make it more interesting. 
  • Try a virtual escape room. If you have time, try giving your audience this challenge to build cooperation and teamwork. It’s not only great for learning to work together but also to have fun and loosen up. 
  • Count till 20. Your team must try to count to 20 by shouting one number each… but without agreeing in which order they’ll go. This icebreaker will definitely make people wake up, and probably also laugh as they try to avoid talking at the same time. 
  • Emoji movies. Just like charades, your audience must try to guess the movie or book. But instead of someone acting, they must guess it from the emojis. It’s a great adaptation of a classic game for virtual meetings!   

Fun icebreaker ideas for playful presentations

Icebreakers can also help your presentation be more playful and fun! If you like your icebreakers a little silly to make sure people loosen up their inhibitions, then take a look at these ideas. 

  • The no smiles challenge. If you’re making a fun, playful presentation, a great way to make it even funnier is to tell people smiling and laughing aren’t allowed in your presentation. This will most likely have the opposite effect, making people even more ready to laugh at your jokes! 
  • Human rock paper scissors. This is a fun, high-energy game, but may not be feasible for older participants. Check this video to see if this is something you can use in your presentation.

  • GIFs mood barometer. If you want your audience to be a little bit playful, having them share their mood as a GIF is the perfect way. If you want to keep some control of what they share, you can also use a live poll to give them options to choose from. It’s the perfect lightweight activity that still gives you valuable insights into your audience and their energy levels. 
  • Bad jokes contest.  The only thing funnier than a good joke is an extremely bad one. Have your audience try to use their best dad jokes on each other while avoiding laughing at the jokes of the rest.  

10 Great Icebreaker Questions for Any Presentation 

Sometimes simpler is better, and the easiest way to get people talking is to ask them to do so! These icebreaker questions will help your audience open up without taking much time or extra preparation. 

  • If you could have any superpower, what would it be, and what would be your superhero name?
  • What's the most random piece of trivia you know and why?
  • What is the oddest job you ever had, and how did you end up working there?
  • If you could make a reality show, what would it be about?
  • What cartoon character would you like to hang out with?
  • Where is the most embarrassing place you ever fell asleep?
  • If they made a sitcom about your life, what would the theme song be?
  • What were the best and worst workshops/meetings/conferences you ever attended?
  • If the zombie apocalypse began, what three people in this meeting would you want on your team?
  •  If you had to teach a class right now, what would the subject be?

As a speaker or presenter, it’s important that you prepare fun icebreakers for your audience. You want people to be comfortable not just with you, but with their neighbors and groupmates as well. The icebreakers in this list are just the tip of the iceberg concerning the wide array of possibilities you can choose from. Don’t be afraid to think outside the box and get creative with your icebreakers!

Need more time to prepare for your presentation? 24Slides has you covered!

Now that you’ve begun thinking about your presentation, and the best way to break the ice with your audience, you might wish to have more time to prepare for it. Luckily, 24Slides can help with that !

You can focus on your presentation’s content and how to make your audience as comfortable as possible, and 24Slides professional designers will tackle the visual aspects of it all. In less than 24 hours , you can get a custom-made, fully editable presentation that will wow your audience and make it even more memorable. 

video presentation questions

You might also find these articles interesting:

  • 7 Essential Storytelling Techniques for Your Business Presentation
  • How to Deliver the Perfect Online Presentation
  • Improve Your Presentations' Body Language!

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Home Blog Business How to Moderate Question-and-Answer Sessions in Your Presentation

How to Moderate Question-and-Answer Sessions in Your Presentation

Cover for how to moderate questions & answers

An unconventional question is the one thing that can ruin the presentation you’ve been preparing for. Picture this, you are in the middle of a talk, and someone from the audience shoots a query like a stray bullet. Now, you’re scratching for answers, and your credibility is in maximum exposure.

Questions play a significant role in enhancing the overall effectiveness of a presentation as it allows you to assess the audience’s understanding of the content you presented and engage with them on a deeper level. You don’t want to dodge the queries. Including a well-structured Q&A session within your presentation is vital.

This article explores how to moderate question and answer sessions effectively and how you can prepare for them.

Why Is Question-and-Answer Session Important?

So, why is it important to include a question-and-answer session in a presentation?

Dale Carnegie sums up the importance of questions in various aspects of life in his book, How to Win Friends and Influence People . “Questions are the key that unlocks doors of opportunity and locks out doubt and uncertainty,” he said.

Let’s look at the above quote through the lens of a presenter and break down the benefits that can turn out from a stressful Q&A session.

It provides clarification. During a Q&A session, participants can seek clarifications on any unclear points or misunderstandings. This allows presenters to address any misconceptions by providing additional information or context.

It allows you to overcome objections. Your audience may have concerns or doubts about your arguments. Use the Q&A session to listen to your audience’s concerns and address them directly. You may build trust and win over some audiences.

It demonstrates your expertise. A well-handled Q&A session can showcase your expertise and knowledge on the topic. By providing accurate and thoughtful responses to questions, you can establish yourself as an expert in your field, further reinforcing your credibility and authority.

It provides you with a different perspective. Through the questions asked during a Q&A session, you can gain insights into your audience’s perspectives. This will help you understand the audience’s needs and plan future presentations or business strategies.

Real-Life Scenarios for Q&A Sessions

Business Presentations. Q&A sessions are commonly used in business presentations , such as sales pitches and investor meetings. This allows you to address any concerns or objections of unconvinced prospects and help them arrive at a buying decision.

Training or Workshops. Q&A sessions are often included in training sessions or workshops, where participants may have questions about the material being taught or need further explanations. Q&A sessions can foster active participation, encourage learning, and provide opportunities for participants to seek clarification on concepts or practical applications.

Public Speaking Engagements. Q&A sessions are often included in public speaking engagements, such as conferences, seminars, and webinars. In these scenarios, the Q&A session allows the speaker to interact with the audience, address their concerns, and provide additional information.

Town Hall Meetings. Q&A sessions are often included in town hall meetings or open forums, where employees or stakeholders can ask questions to leadership or management. This allows for transparency, communication, and engagement with the audience, addressing their concerns or feedback.

A question and answer (Q&A) session can be helpful in various business scenarios, but it’s not mandatory for every presentation. Consider the nature of your presentation (is it complex?) and your audience’s needs and time constraints.

How to Prepare for a Q&A Session

Preparing for a Q&A session

Identify Potential Questions That May Come Up

The groundwork you do for your presentation, such as doing the research and preparing the PowerPoint template , pretty much prepares you for the potential questions that may arise during the big day.

In the planning phase of your presentation, you conduct research and gather relevant information on your topic. This includes identifying key points, data, statistics, and references you will present. Assuming that you don’t skip any of the background work, you’re on your way to answering questions confidently during the Q&A session.

Of course, you also have to consider the background of your audience. What are their demographics or their level of familiarity with the topic? This understanding will help you anticipate their questions and tailor responses that resonate with their perspective.

Establish Clear Guidelines for Questions

It is important to set ground rules on how you would like to address questions to ensure a smooth-sailing presentation. At the beginning of your talk, discuss the flow of your presentation, including when you’ll be entertaining queries from the audience.

If you want them to keep their questions at the end of the discussion, say so and allocate an ample time for Q&A. You should also establish clear guidelines on how they should ask their questions (e.g., raise their hand, submit in writing).

Some presenters would specify topics or areas they are willing to discuss. However, it is dangerous to come across as controlling or restrictive and may negatively impact the dynamics of the presentation.

In a sales pitch , for example, the goal of a Q&A is to build rapport and trust with the prospects. Dictating what questions they can ask may not align with the principles of customer-centric selling.

Encourage Pre-Session Questions

Encourage attendees to submit questions beforehand through email, a designated online platform, or in person. Doing so will provide you with valuable insights into your audience’s specific needs and expectations. It will also help you proactively address their concerns during your presentation without waiting for the Q&A segment.

Collect Questions During the Presentation

Attendees may forget their questions if they have to hold onto them until the Q&A session. Instead of saving all the questions for the end of the presentation , you can actively encourage the audience to submit questions during the presentation itself.

There are several ways to collect questions throughout the presentation. One common approach is to use a live chat or Q&A feature in virtual presentation platforms.

Another approach is to use audience response systems or polling tools, such as Mentimeter, Slido, or Poll Everywhere, allowing the audience to submit or vote on existing questions during the presentation.

The presenter or moderator can then periodically review the incoming questions and pick the most relevant to address in the Q&A.

Best Moderation Practices During Q&As

A group of spectators asking for questions

Choose the Right Time to Open the Floor to Questions

If your presentation is interactive and encourages audience participation, you can pause at certain points and invite questions from the audience. This approach can help keep the audience engaged and address immediate clarifications or concerns.

On the other hand, if you dedicated time to questions at the end of the presentation, you can announce when the Q&A portion began. A Q&A slide in the background may also help to set the mood. 

Listen to the Whole Question

When moderating a Q&A, listening to the whole question actively is important. If you interrupt the participant before they finish their question, you risk misinterpreting them and missing important details. Jumping to conclusions or assumptions can lead to inaccurate or incomplete responses and may not fully address the participant’s concern.

The best practice is to give your undivided attention to the participant delivering the question and pause to come up with a thoughtful answer. This will also allow you to seek clarification to complex or ambiguous questions.

Keep Responses Succinct and On-topic

When addressing a question, keep it focused and brief. Avoid long-winded explanations or excessive details that go beyond the scope of the query.

The technique here is to structure your response in a logical and organized manner. For instance, you can start by restating the question, followed by your key points and some tangible examples.

Afterward, return to the questionnaire and ask if you can address their concern.

Redirect Irrelevant or Inappropriate Questions

It’s not new to encounter questions from the left field during Q&As. As the presenter, you can refuse to answer irrelevant questions.

However, if you think the questioner is genuinely curious, you may seek clarification to understand their perspective better. You may say along the lines of, “That’s an interesting question. Could you please provide more context or clarify how it relates to our current topic?”

If you still find the question irrelevant, you can politely decline to answer it. You can say, “Thank you for your question, but it seems unrelated to our presentation’s topic.”

Regardless of how you respond, it’s important to maintain professionalism and avoid being dismissive or confrontational.

Dealing With Aggressive or Hostile Participants During Q&As

Sometimes, one audience member will aggressively shoot up their hands to criticize and attack your presentation. And often, you cannot dismiss them. Remember, you must control this situation while still being diplomatic, no matter how tempting it is to push back aggressively.

A good tip from psychology professor Susan Fiske is to focus on what they’re saying rather than how they’re saying it. Avoid getting defensive or reacting emotionally to their tone, as it may escalate the situation.

Handling aggressive behavior in Q&A sessions

When addressing their concern, start setting the common ground – mention where you agree. For example, you could say, “I appreciate your perspective on this issue, and I agree that…”

Let’s use this in a mock-up scenario.

Audience member: “I don’t think your marketing strategy will be effective; it’s too costly and doesn’t align with our target audience.”

Thank you for sharing your perspective. I appreciate your input on this issue, and I agree that cost-effectiveness and alignment with our target audience are critical considerations in our marketing strategy. The proposed strategy is based on market trends and consumer behavior data and has the potential to yield positive results. We value your input in helping us optimize our strategy, and I would be happy to discuss this further.

By actively acknowledging and expressing agreement, the speaker made the unconvinced audience feel heard while reassuring them that the marketing strategy had been carefully planned.

A Q&A session is important because it provides clarification, allows presenters to address audience concerns, demonstrates expertise, and provides insights into audience perspectives. It enhances engagement and ensures that the audience’s understanding aligns with the presentation’s objectives.

Q&A sessions are commonly used in business presentations, training or workshops, public speaking engagements, and town hall meetings. They serve different purposes, such as addressing concerns, fostering learning, and providing opportunities for feedback.

To prepare for a Q&A session, anticipate potential questions by researching your topic thoroughly and understanding your audience’s background. Establish clear guidelines for when and how questions will be taken, encourage pre-session questions, and collect questions during the presentation to address them effectively.

Best practices for moderating Q&A sessions include choosing the right time to open the floor to questions, listening to the whole question before responding, keeping responses succinct and on-topic, and redirecting irrelevant or inappropriate questions.

When dealing with aggressive or hostile participants, focus on what they are saying rather than their tone. Avoid getting defensive or reacting emotionally. Instead, acknowledge their concerns, express agreement where possible, and respond diplomatically to maintain a respectful dialogue.

Yes, you can refuse to answer irrelevant questions. Politely redirect the conversation back to the topic by saying something like, “Thank you for your question, but it seems unrelated to our presentation’s topic.” Ensure you remain professional and avoid being dismissive.

Questions can be collected during a presentation using live chat or Q&A features on virtual presentation platforms or audience response systems and polling tools like Mentimeter, Slido, or Poll Everywhere. These tools allow the audience to submit or vote on questions in real time.

Encouraging pre-session questions allows you to gain insights into your audience’s needs and expectations, helping you prepare better and proactively address their concerns during your presentation.

If a question requires a lengthy response, provide a brief answer and offer to discuss it further after the presentation or in a follow-up. This ensures that the Q&A session remains concise and on-topic without deviating from the overall flow of the presentation.

To ensure a smooth Q&A session, set clear guidelines on how questions will be handled, manage the time allocated for questions, prioritize relevant queries, and maintain a professional tone throughout the session. Effective preparation and moderation skills are key to running a successful Q&A.

As you can see, a well-structured and effectively moderated question-and-answer (Q&A) session can greatly enhance the overall effectiveness of a presentation. By preparing for potential questions, setting clear guidelines, encouraging pre-session questions, and collecting questions during the presentation, you can be better equipped to handle questions from the audience.

Use the moderation tips we’ve provided in this article, so you can confidently navigate Q&A sessions and maintain your credibility with your audience.

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