World University Rankings 2024: a broader look at research quality
Hong kong and the netherlands lead new the metrics measuring research strength, excellence and influence .
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Hong Kong and the Netherlands are the world’s top-performing countries for research quality, according to new Times Higher Education metrics giving fresh insight into the shape of research at universities.
The THE World University Rankings’ newly renamed research quality pillar, which previously only measured the citation impact of universities, includes new metrics to consider not just the number of times a university’s published work is cited by scholars globally, but also the number of publications in the top 10 per cent for field-weighted citation impact worldwide (research excellence). Further, it tracks when research is recognised in turn by the most influential scholars in the world (research influence).
With an average score of 91.6 out of 100 for Hong Kong and 87.4 for the Netherlands, the two countries lead the table for research quality, when countries with six or more institutions are considered. As well as leading the overall pillar, the two countries achieve the highest average scores for the new research excellence and research influence metrics (although the Netherlands is slightly ahead of Hong Kong on these).
World University Rankings 2024: results announced
The new metrics give nuance to the understanding of research quality in these nations, and their top scores signal that they are the strongest players not only in terms of the overall quantity of research citations (which could be a result of a small number of highly-cited papers), but also in terms of the amount of world-leading research and the number of citations from the most influential research papers.
Lili Yang, an assistant professor at the University of Hong Kong ’s Faculty of Education, says that a major reason for Hong Kong and the Netherlands’ high-quality research is that both systems are small but mighty. Hong Kong has eight government-funded universities, six of which are ranked in the World University Rankings 2024 (five of those feature in the top 100). The Netherlands has 12 ranked universities, all of which make the top 250.
Yang says that Hong Kong’s lead in research quality may be traced to “the overwhelming emphasis on each individual researcher’s research performance at Hong Kong universities”.
“Relevant bibliometric data are used by senior managers in keeping track of the universities’ overall research performance and are considered in research performance evaluation,” she says.
Simon Marginson, a professor of higher education at the University of Oxford , says that universities in both Hong Kong and the Netherlands have been “designed” with a system-wide approach to improving research standards. As a result, “there’s a significant group of high-quality research universities, rather than a smaller elite group”, he explains.
“Extreme hierarchy and stratification between institutions is less good for overall system performance,” he says, citing the US as an example.
While the US has leading institutions, it underperforms in research when scores are adjusted for population size. Six of the top 10 universities for research quality are in the US, with the Massachusetts Institute of Technology the nation’s leading performer. But the average score for research quality for the US is 74.4 – much lower than that for Hong Kong, the Netherlands and even larger countries like Australia (which has a score of 84.0).
When looking at metric-level performance, Hong Kong has the top score of 96.6 for research strength, a new metric based on the 75th percentile of field-weighted citation impact, indicating the strength of typical research at an institution. The United Arab Emirates ranks second with 88.4 and the Netherlands follows very closely with 88.0.
In the metric for research excellence or the amount of research in the top 10 per cent worldwide, the Netherlands leads with 98.9, followed by Hong Kong with 98.2 and Finland with 93.0.
The third new metric on research influence is also led by the Netherlands with 97.2, followed by Hong Kong with 96.0 and Denmark with 91.0.
Raymond Poot, associate professor of cell biology at Erasmus University Rotterdam , says that the Netherlands’ strategy since 1991 has been to handpick scientists based on their citations and publications in high-profile journals. He adds that the European Research Council was modelled on the talent competitions at the Dutch Research Council (NWO), attesting to the system’s success.
Poot has also examined research output in relation to the societal benefit or the wider impacts of research, including economic growth, innovation and patents, as well as insights that cannot be patented.
“Both on output numbers and societal benefit, [the Netherlands’] strategy appears to pay off,” he concludes.
“A frequent misunderstanding is that the number of citations and publications in high-profile journals are separate entities from societal benefit. They are not. On the big numbers [of citations] they are two sides of the same coin.”
Salvatore Giusto, a postdoctoral fellow at the University of Amsterdam ’s department of European studies, says that from a researcher perspective, the Netherlands’ system is good at backing research with funding for open-access publishing. In his eyes, this can offset the pressures faced by researchers in a competitive system.
“This type of support is important because it can counterbalance both the greed of publishers and also the publish-or-perish ideology,” he says. Research that is published open access also has a higher chance of being found, read widely and then cited.
Giusto, who is of Italian origin, believes that the research culture in the Netherlands also benefits from the diversity of scholars at its universities. He says that the Dutch academic space can be like “a bridge between the Anglo-Saxon world and the European continental word” and this spurs research and publishing in a way that is not ethnocentric. This is helped by the fact that the Dutch are “informally bilingual”.
While the Netherlands and Hong Kong lead the new metrics, other nations have seen a boost in their scores at the pillar level now that it provides a more comprehensive assessment of research quality beyond field-weighted citation impact. Among these are Australia, Italy, Slovakia, South Korea, Brazil, South Africa and Canada.
Meanwhile, some countries have seen a dip, signalling that despite having a high overall quantity of citations, they produce less world-leading research and are less influential in the knowledge economy. These include Saudi Arabia, Colombia, Iran and Nigeria. Most European countries have improved in research quality compared with last year, with the UK, Italy and Germany making the highest gains. However, France’s score in this area continues its decline since the 2020 edition of the rankings – although its score remains higher than the world average.
Oxford’s Marginson says that ultimately, for both individual universities and country systems, research performance comes down to “quantity of quality”. The Netherlands and Hong Kong, he says, lead “a small group of very strong, small and middle-sized research countries that outperform everyone else on a unit-by-unit basis”.
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2023 Best National Research Universities Top 50 Consensus Ranked National Research Universities for 2023
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The National Research Universities category is limited to schools with a national or international reach offering a broad range of undergraduate, graduate, and doctoral-level programs and a demonstrated commitment to research. These are schools designated Doctoral Universities by the Carnegie Classification.
The top research universities include some of the most prestigious and world-renowned names in higher education. We define national research universities as institutions that draw a student body from across the US and world, rather than a primarily regional population. These are universities that are classified by the Carnegie Foundation as research universities: R1 (Highest Research Activity), R2 (Higher Research Activity), or R3 (Moderate Research Activity). These designations include well over 300 universities nationwide. National research universities are dedicated not only to teaching, but on creating new knowledge through scientific, social scientific, and humanities research.
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This ranking focuses on the best nationally-recognized, major research universities. For students who are interested in the more traditional atmosphere of a small college, College Consensus has also ranked the Best National Liberal Arts Colleges . For the full, comprehensive ranking of all American colleges and universities, regardless of size or class, see the Best Colleges and Universities . For online schools, see the Best Online Colleges & Universities .
The Top Consensus Ranked National Research Universities are listed in descending order by their Consensus score. In the event of ties, schools are ranked in alphabetical order with the same rank number.
Massachusetts Institute of Technology Cambridge, MA
Stanford university stanford, ca, yale university new haven, ct, princeton university princeton, nj, harvard university cambridge, ma, vanderbilt university nashville, tn, cornell university ithaca, ny, dartmouth college hanover, nh, brown university providence, ri, university of notre dame notre dame, in, recommended online colleges & universities.
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Duke University Durham, NC
Rice university houston, tx, university of pennsylvania philadelphia, pa, university of california-los angeles los angeles, ca, california institute of technology pasadena, ca, columbia university in the city of new york new york, ny, washington university in st louis saint louis, mo, university of california-berkeley berkeley, ca, university of chicago chicago, il, university of michigan-ann arbor ann arbor, mi, northwestern university evanston, il, university of north carolina at chapel hill chapel hill, nc, university of southern california los angeles, ca, university of california-davis davis, ca, georgetown university washington, dc, university of virginia-main campus charlottesville, va, university of florida gainesville, fl, johns hopkins university baltimore, md, carnegie mellon university pittsburgh, pa, emory university atlanta, ga, university of wisconsin-madison madison, wi, university of illinois urbana-champaign champaign, il, georgia institute of technology-main campus atlanta, ga, university of california-san diego la jolla, ca, wake forest university winston-salem, nc, university of california-irvine irvine, ca, university of washington-seattle campus seattle, wa, university of california-santa barbara santa barbara, ca, boston college chestnut hill, ma, the university of texas at austin austin, tx, tufts university medford, ma, virginia polytechnic institute and state university blacksburg, va, lehigh university bethlehem, pa, new york university new york, ny, purdue university-main campus west lafayette, in, brigham young university provo, ut, william & mary williamsburg, va, texas a & m university-college station college station, tx, tulane university of louisiana new orleans, la, university of maryland-college park college park, md.
Why choose a research university? The best research universities offer opportunities for students to engage with faculty who are expanding their fields. Because professors are making new breakthroughs all the time, the learning environment is charged with excitement and students are able to learn about the latest studies before the results make it into their textbooks.
In addition, attending a research university often affords students opportunities they would not have at other schools. For example, they may have access to internships and have opportunities to do research with experts in their fields. They may even be invited to networking events with well-known professors, which could introduce them to valuable contacts and mentors.
What Makes a University a Research University?
So what is the difference between a research university vs. a teaching university? A focus on research is what makes a university a research university. The definition of a research university is a university that is committed to furthering our collective body of knowledge through research.
Unlike teaching universities, which put teaching above everything else, research universities place a higher importance on research. This does not mean that the teaching at a research university is sub-par, however. At the best research universities, professors who are excited about their research often carry their enthusiasm into the classroom. They ignite passion in their students by sharing the results of their research with their classes.
If you’re looking for the best research universities, look through our research university rankings. We have carefully considered each school’s strengths and weaknesses and compiled a list of the top research universities in the country. Our research university rankings will help you choose the right university for you.
What is the Relationship Between Government Funding and Research Universities?
Government funding to universities is currently around 60% of the total R&D budget. This is down from a high of 73% in the late 1960s. However, in inflation-adjusted dollars, the amount has actually increased from around $8 billion per year to over $30 billion in spite of the lower percentage. This indicates that, adjusted for inflation, R&D budgets at research universities have grown over the past few decades.
Still, federal research grants to universities account for over half of the R&D funding for these schools. However, since federal funding covers less of the costs than it has in the past, schools have had to cover a larger share of their R&D budgets themselves. The percentage paid by the schools was less than 10% in the late 60s, but has risen to more than 20% today.
Since government funding to universities now covers a smaller percentage of research costs, many universities have responded by charging higher tuition and fees to make up the difference. However, public outcry against the burgeoning student debt crisis is forcing research universities to come up with an alternative way to make up for the reduced federal research grants to universities.
Many research universities have come up with new ways to gain additional funding or reduce expenses. These include partnerships with corporations and cooperative agreements with other schools that allow for expanded research efforts at all of the partner schools. Some schools are also engaging in their own development projects in order to raise additional funding.
Top Research Universities by Funding
Looking at the top research universities by funding, Johns Hopkins University receives more than twice as much federal funding as the #2 school. Around $2 billion of Johns Hopkins’s $2.3 billion R&D budget comes from the federal government. The school is followed by the University of Washington in 2nd place ($960.6 million), the University of Michigan in 3rd ($756.1 million), Stanford University in 4th ($679.6 million), and the University of California, San Diego in 5th ($643.0 million).
Are Research Universities Only for STEM Majors?
Although the best undergraduate research universities include the best science colleges in the world, research universities are not just for STEM majors . In fact, a recent study by Drexel University found that non-STEM students are just as likely to benefit from undergrad research experiences as STEM students.
The results were based on a survey of students who participated in the STAR (Students Tackling Advanced Research) program at Drexel University, one of the best science colleges in the world. Students indicated that they felt that the research benefited them in all areas of study, not just in STEM subject areas.
Some of the benefits students reported included improvements in their ability to work independently, feeling more comfortable discussing concepts or explaining projects to people outside of their fields, and gaining hands-on experience that they feel will help enhance their resumes.
At the best research universities, students have plenty of opportunities to participate in research. Regardless of major, being involved in a research project increases the chances that the student will remain in the program and eventually graduate. This effect is stronger when the research is conducted earlier in the program.
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2020 Top 50 U.S. Market Research and Data Analytics Companies
Diane Bowers
A full ranking of the top market research and data analytics companies in the U.S. for 2020
The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights Association and Michigan State University . The report is also sponsored by the AMA, ESOMAR and the Global Research Business Network . The report includes a ranking of the top 50 companies, a breakdown of trends by Bowers , and an analysis of the market research and analytics industry by Michael Brereton, Melanie Courtright and Reg Baker.
50. RTi Research
Founded: 1979 2019 U.S. revenue: $12.9 million Percent change from 2018: -3% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $12.9 million U.S. employees: 45
In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change.
RTi has conducted research in just about every category in the U.S. and globally. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesn’t, when to leverage new technology and methods, and when traditional approaches are best.
49. Hypothesis
Founded: 2000 2019 U.S. revenue: $18.3 million Percent change from 2018: -4.7% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $18.3 million U.S. employees: 61
Hypothesis uses insights, strategy and design to help important brands do amazing things. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Hypothesis’ approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Its award-winning design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams.
In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps.
In 2019, Hypothesis’ focus on growth continued with its expansion to the Midwest and establishment of its Chicago office. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast.
48. Bellomy Research
Founded: 1976 2019 U.S. revenue: $21 million Percent change from 2018: 1.4% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $21 million U.S. employees: 116
Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology.
Bellomy’s work involves both B2C and B2B environments—with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys (including digital user experiences), brand equity, product innovation, shopper insights, marketing optimization, social research platforms and research technology. Bellomy works with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel and textiles, utilities, healthcare, insurance and home improvement.
Bellomy serves as an extension of its clients’ marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. In addition, Bellomy clients leverage SmartIDEAS, the firm’s enterprise consumer knowledge and insight platform.
47. Edelman Intelligence
Founded: 1999 2019 U.S. revenue: $21 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: $11.5 million Percent from outside U.S.: 35.4% 2019 worldwide revenue: $32.5 million U.S. employees: 131
Edelman Intelligence (EI) is the global research and analytics consultancy of Edelman, the world’s largest global communications firm. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. EI’s offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact.
EI partners with early-stage start-ups and Fortune 100 companies alike, providing strategic research, analytics, and insights-based marketing and communications counsel for a broad range of stakeholders and scopes, including government and public affairs, corporate reputation and risk strategy, crisis and issues management, employee experience and talent advisory, executive positioning, strategic communications and public relations, marketing and branding strategy, customer experience and insights, mergers, acquisitions and market entry strategy and more.
Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Developed building from its 20-plus years studying trust through the Edelman Trust Barometer and the initial iteration of ETM (which explores corporate trust), this proprietary model for brand trust measurement was created in partnership with renowned academics from Harvard Business School and INSEAD, Edelman Brand experts and external marketing thought leaders. In recent months, this model has been engineered to consider fundamental transformations to consumer/brand relationship dynamics that the COVID-19 pandemic has accelerated.
46. KS&R
Founded: 1983 2019 U.S. revenue: $21.7 million Percent change from 2018: -1.4% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 14.2% 2019 worldwide revenue: $25.3 million U.S. employees: 100
KS&R is a privately held strategic consultancy and full-service marketing research company. For nine consecutive years, KS&R has received the highest Gold Index composite score of any provider in the Prevision/Inside Research survey of marketing research buyers. This is a testament to the company’s passion for excellence and client-first business philosophy—wherein KS&R empowers its clients with timely, fact-based insights so they can make smarter decisions and be confident in their actions.
KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Team members often include business strategists with client-side experience and deep industry knowledge.
In 2019, KS&R leveraged its expansive network of pharmacy panels to build world-class capabilities for pharma inventory measurement and healthcare insights. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. KS&R expanded its portfolio to include insights fusion across multiple channels of content (primary research, social media, web-based information, etc.). And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals.
Founded: 1911 2019 U.S. revenue: $22.7 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $22.7 million U.S. employees: 78
NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The firm’s NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services.
Engagements routinely include market segmentation, opportunity assessment and innovation, demand forecasting and pricing, positioning, brand health, market monitoring and lifecycle management. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The firm also builds custom panels for B2B markets.
Project leaders with sector experience and research proficiency are supported by in-house methodologists and a wide portfolio of advanced analytic tools, including proprietary modeling services and software, all of them highly customized. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support with cutting-edge methods, including specialized “small data” choice models, new predictive techniques using big data and brand-customized text analytics. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. Other services include litigation and regulatory support, often involving expert testimony in cases involving trademark confusion, deceptive advertising and brand equity. NAXION’s strong commitment to operational excellence is reflected in ISO certification and in-house operations capabilities to deliver exceptional levels of quality control.
Founded: 1991 2019 U.S. revenue: $24.2 million Percent change from 2018: -3.6% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $25.4 million U.S. employees: 144
Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.
From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches across organizations to drive greater customer attraction, retention and lifetime value.
Gongos further serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline.
Gongos’ consultative tools stem from change management principles that help organizations navigate the transformation often necessary to create a more outside-in perspective as they reorient around the customer. Gongos’ approaches to engage multiple audiences include communication strategies and tactics grounded in frameworks such as its adoption-to-advocacy model and human-centered design.
43. Maru/Matchbox **
Founded: 2016 2019 U.S. revenue: $28 million Percent change from 2018: 3.7% 2019 non-U.S. revenue: $14 million Percent from outside U.S.: 33.3% 2019 worldwide revenue: $42 million U.S. employees: 150
Maru/Matchbox began disrupting the market research industry in 2000. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage.
In 2019, Maru/Matchbox released a series of innovative research solutions.
Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication.
Creative Insight measures people’s implicit and explicit responses to advertising, giving clients a complete picture of how their ad is working. It is designed to evaluate any type of ad or brand communication, across all channels, with best-in-class benchmarks.
Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites.
Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand.
Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers.
42. Chadwick Martin Bailey (CMB)
Founded: 1984 2019 U.S. revenue: $28.7 million Percent change from 2018: 20.6% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $28.7 million U.S. employees: 90
CMB is a research and strategy firm, helping the world’s leading brands engage, innovate and grow amid deep disruption. The company leverages the best of advanced analytics, consumer psychology and market strategy to tackle critical business initiatives, including market identification, segmentation, brand health, loyalty and advocacy, and product and service development.
For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. With dedicated financial services, media and entertainment, tech and telecom, retail and healthcare practices, CMB’s expert teams understand the complex and evolving technological, social, cultural and economic forces that drive disruption and create opportunity.
In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-making—identity, emotion, social and functional—providing an in-depth look at more than 80 global brands. Further self-funded research explored the accelerating journey and path to purchase of today’s gamers.
41. Screen Engine/ASI
Founded: 2010 2019 U.S. revenue: $33 million Percent change from 2018: 10% 2019 non-U.S. revenue: $1.9 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $34.9 million U.S. employees: 132
Screen Engine/ASI is a research-based consumer insights firm that stands for delivering its entertainment and media clients actionable insights and recommendations, not simply data. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content.
The company is centered on assessing the “abilities” of content as it migrates from the earliest stages of development through multi-channel distribution. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Offerings also include PostTrak, a syndicated domestic and international in-theater exit poll, and ScreenExperts, an early assessment of critical response, creative ad testing, positioning and brand studies, custom work, and location-based and online focus group research. A cross-platform team within this group works with home entertainment, over-the-top and gaming clients.
The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Other offerings include location-based and online focus groups, promo testing, positioning and brand studies, and a variety of custom studies including custom trackers. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker. All groups work in the company’s media lab equipped for biometric and new technology research. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis.
40. MarketVision Research
Founded: 1983 2019 U.S. revenue: $33.2 million Percent change from 2018: 2.5% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $33.2 million U.S. employees: 140
MarketVision Research is a full-service marketing research firm, providing clients with actionable insights about their markets, customers, brands and products. Research areas of focus include product and portfolio development, pricing, branding, segmentation and customer experience. The company offers a full suite of quantitative and qualitative research capabilities and works across industry groups. These include:
Optimization and discrete choice modeling as it applies to product and service development, branding, packaging and pricing.
Online communities that are managed and developed entirely in-house with a focus on improving participant engagement and with additional support for mobile participation.
Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly.
39. The Link Group
Founded: 1994 2019 U.S. revenue: $34.2 million Percent change from 2018: 23.9% 2019 non-U.S. revenue: $0.3 million Percent from outside U.S.: 0.9% 2019 worldwide revenue: $34.5 million U.S. employees: 85
The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. TLG attributes its success to its core business philosophy: smarter research and better service. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients’ business needs that results in actionable and insightful reports. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. This business philosophy has resulted in 99% of revenue coming from repeat clients.
This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. In its segmentation studies, TLG blends science and art to create models that align with the client’s brand strategic vision by creating differences that are meaningful and actionable from a marketing perspective. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodology—LinkEQ—that allows the company to reveal latent emotional associations.
Founded: 1983 2019 U.S. revenue: $34.3 million Percent change from 2018: -1.2% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 3.4% 2019 worldwide revenue: $35.5 million U.S. employees: 233
SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences.
SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News.
Beyond national polls, SSRS regularly conducts research at a state level, and among subpopulations such as Latinos and political partisans, and specializes in reaching hard-to-reach and low-incidence populations. SSRS has extensive experience in public policy, public affairs and health policy research. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans’ attitudes and experiences with the law.
Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. SSRS is well-known for its weekly telephone Omnibus poll. The firm also offers the SSRS Opinion Panel, which allows clients to conduct probabilistic surveys quickly at low cost. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S.
37. BVA Group **
Founded: 1970 2019 U.S. revenue: $36 million Percent change from 2018: 2.6% 2019 non-U.S. revenue: $147 million Percent from outside U.S.: 80.3% 2019 worldwide revenue: $183 million U.S. employees: 120
BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behavior change strategies. BVA operates both for public and private clients with methodologies fueled by data science and behavioral science.
Its FMCG specialist—PRS IN VIVO—is a global leader in packaging and shopper research. PRS IN VIVO helps consumer marketers to succeed through:
In-store and online studies to better understand shopper behavior, in both physical and e-commerce shopping contexts.
Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts.
Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce).
Volume forecasting and product testing for both innovations and brand restages.
“Nudge” initiatives to facilitate behavioral change, create new consumer habits and drive category growth.
BVA Group is a European leader in customer experience research. More than 100 leading brands use BVA’s behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit.
36. radius | illumination
Founded: 1960 2019 U.S. revenue: $42 million Percent change from 2018: — 2019 non-U.S. revenue: $1 million Percent from outside U.S.: 2.3% 2019 worldwide revenue: $43 million U.S. employees: 127
Radius│illumination is the product of a merger between Radius Global Market Research and Illumination Research in 2018. Together, it’s one of the largest independent custom insights providers in the world. Its focus is on guiding brands at critical points along their growth journey, tackling issues such as identifying compelling innovations, creating relevant customer segmentations and developing strategies for deeper loyalty and engagement.
Radius | illumination partners with Fortune 500 leaders as well as challenger, disruptor and emerging brands in the U.S., Europe, Asia and the Middle East. Its top sectors include financial services, personal care, healthcare and pharmaceuticals, technology, home improvement and durables, media and entertainment, packaged foods, beverage, retail and transportation.
Its 2020 initiatives to fuel brand growth for its clients include:
Provide agile and robust solutions such as InnovationSprint to accelerate new product and service development.
Increase its information design capabilities so clients can easily take action on the results.
Focus on driving deeper insights by combining its advanced analytics strength with immersive customer understanding in its designs.
Expand solutions through the integration of new technologies and behavioral approaches.
35. Market Force **
Founded: 2005 2019 U.S. revenue: $50 million Percent change from 2018: 2% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 12.3% 2019 worldwide revenue: $57 million U.S. employees: 375
Market Force Information provides location-level customer experience management solutions to protect clients’ brand reputation, delight their customers and make them more money.
Market Force operates at scale across the globe. Each month, the company:
Completes more than 100,000 mystery shops.
Collects, processes and analyzes millions of employee and customer experience surveys.
Manages more than 100,000 inbound calls to its contact center.
Hosts more than 1 million user logins on its KnowledgeForce reporting platform.
Market Force’s multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForce technology platform and Eyes:On mobile app. Market Force employs predictive analytics to determine what matters most and the ROI for investing in improvements. The firm takes a dual-headed approach to market research services (e.g., customer segmentation, attitude trial and usage studies and custom research projects) and strategic advisory services to design and implement effective measurement systems and improve performance.
Founded: 1991 2019 U.S. revenue: $52 million Percent change from 2018: 4% 2019 non-U.S. revenue: $6 million Percent from outside U.S.: 10.3% 2019 worldwide revenue: $58 million U.S. employees: 400
As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. SMG combines technology and services to collect, analyze and share feedback and behavioral data, so it’s easier for clients to deliver and activate customer insights across their enterprise.
SMG partners with more than 350 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster and outperform competitors. SMG is a technology-enabled research firm with a global footprint—evaluating more than 150 million surveys annually, in 50 languages across 125 countries.
Strategic solutions include omniCXTM, Brand Research and Employee Engagement. SMG’s omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Results are aggregated and reported via smg360TM—a real-time, role-based reporting platform providing access to all customer and related data.
SMG’s research professionals partner with clients to derive business-changing insights. Within Brand Research, SMG offers traditional brand tracking as well as access to dynamic customer and competitor data through market intelligence tool BrandGeek. Fueled by SurveyMini—SMG’s location-based mobile research app—BrandGeek contains consumer feedback and behavioral data relating to more than 4,500 brands across more than 500,000 locations.
33. Hanover Research
Founded: 2003 2019 U.S. revenue: $52.7 million Percent change from 2018: 14.1% 2019 non-U.S. revenue: $2.6 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $55.3 million U.S. employees: 358
Hanover Research is a brain trust designed to level the information playing field. Hanover is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest-growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model.
Hanover serves more than 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. Hanover’s research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges.
Founded in 2003, Hanover operates on an annual fixed-fee model, and partnership provides its clients with access to a team of high-caliber researchers, survey experts, analysts and statisticians with diverse skills in market research, information services and analytics. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutions—most of which are very difficult to replicate internally.
Hanover’s custom research services include:
Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports.
Survey: survey design, administration and analysis; open-ended response coding.
Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis.
Data analysis: data segmentation and mining; conjoint analysis; linear regression; descriptive and predictive analytics; data forecasting and modeling.
32. Directions Research
Founded: 1988 2019 U.S. revenue: $54.2 million Percent change from 2018: 17.8% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $54.2 million U.S. employees: 181
Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions and SEEK routinely combine primary and connected data from multiple sources to create holistic and actionable analytic stories for their clients. Through digital dashboards, infographics, written reports and other unique visualizations, the firm communicates its knowledge in a manner that is right for today’s leaders.
Directions and SEEK excel in innovation, optimization, customer and brand experience, brand strategy, strategic business intelligence and visualization across a wide range of industries. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. Directions’ and SEEK’s staff have an excellent mix of client- and supplier-side experience. The organization allows senior researchers to work with clients on a day-to-day basis.
SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. SEEK empathically connects brands with the humans they serve, transforming the brand-to-consumer relationship into a human-to-human one. The SEEK approach builds brand advocacy for clients with the human-centric approach to innovation, activating empathy as an innate problem-solving capability.
31. Fors Marsh Group (FMG) *
Founded: 2002 2019 U.S. revenue: $57.5 million Percent change from 2018: 22.1% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $57.5 million U.S. employees: 263
FMG applies behavioral and data science to improve organizational processes, business solutions and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer.
FMG’s work for its clients wins industry and federal awards. FMG has been named as a top market research company by GreenBook and the American Advertising Federation and has been named to the American Marketing Association’s list of top market research companies in the U.S. for five consecutive years. FMG was also a finalist for the American Council for Technology and Industry Advisory Council’s Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administration’s Center for Acquisition Professional Excellence.
For 2019 and beyond, FMG is focused on continuing this momentum and expanding in important areas. In its human capital practice, FMG is furthering its work in the cybersecurity industry to help the Department of Defense attract top cyber talent and to protect the nation’s infrastructure. FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. The company is proud that its partnership with these institutions will help shape the future of the U.S. For its health division, FMG is leveraging its deep experience in health communications to fight the opioid crisis by reducing stigma and removing barriers that victims face in receiving help—potentially one of the biggest challenges facing America today.
30. National Research Group (NRG) **
Founded: 1978 2019 U.S. revenue: $59 million Percent change from 2018: 1.7% 2019 non-U.S. revenue: $4 million Percent from outside U.S.: 6.3% 2019 worldwide revenue: $63 million U.S. employees: 200
National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to NRG for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere.
Some agencies specialize in qual, others focus on quant—but NRG connects the two disciplines with hybrid teams expert in both modalities. The company is a one-stop, custom consultancy that tailors its approach to solve clients’ biggest challenges.
The foundation of NRG’s qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. NRG uses qual to discover the subconscious drivers that fuel our quantitative truths. Its quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way.
29. Cello Health * **
Founded: 2004 2019 U.S. revenue: $64.5 million Percent change from 2018: 23.3% 2019 non-U.S. revenue: $58.5 million Percent from outside U.S.: 47.6% 2019 worldwide revenue: $123 million U.S. employees: 260
Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. This unique mix of capabilities, combined with its collaborative approach, results in a unique fusion of expertise, providing powerful advisory and implementation solutions.
Cello Health Insight is a global marketing research company, providing business intelligence to the healthcare and pharmaceutical sectors. Cello Health Insight specializes in getting to the heart of its clients’ questions, using a large pool of creative and academic resources and providing design of materials and deliverables through a hand-picked project team—selected to best meet the needs of each individual project.
Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships.
Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Its services underpin differentiated positioning and deliver brand optimization, focusing on multiple areas of development and launch, through commercial maturity.
Cello Signal is a full-service digital capability bringing impactful messages alive in communications campaigns, content and film.
28. Macromill Group **
Founded: 2000 2019 U.S. revenue: $68.5 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $260 million Percent from outside U.S.: 79.1% 2019 worldwide revenue: $328.5 million U.S. employees: 275
Macromill Group is a rapidly growing global market research and digital marketing solutions provider bringing together the collective power of its specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today.
The group’s leading business units are Macromill and MetrixLab. Macromill stands at the forefront of innovation, delivering unique marketing solutions. It offers exclusive access to the highest-quality online panels with more than 2 million members. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Today, its business portfolio includes services such as offline quantitative research, mobile research, point-of-service database research (QPR), digital marketing (Accessmill), a DIY survey platform (Questant) and more.
Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Owned and group panels provide expansive access to global respondents in mature and emerging markets. Its teams deliver strategic and tactical decision support by pushing the boundaries of data analysis innovation, combining cutting-edge technology with data science and proven marketing research methodologies. Clients across the globe rely on the company’s hyper-efficient data and insights ecosystem to deliver fast and affordable results.
27. C Space **
Founded: 1999 2019 U.S. revenue: $70 million Percent change from 2018: 2.9% 2019 non-U.S. revenue: $18 million Percent from outside U.S.: 20.5% 2019 worldwide revenue: $88 million U.S. employees: 354
C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change.
C Space works with some of the world’s best-known brands—such as Walmart, Samsung, IKEA and more—to build customers into the ways companies work and deliver on customer-inspired growth. By building real, ongoing relationships with customers—online and in-person—brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. Through its “customer as a service” approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth.
The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.
C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives.
26. Engine Insights**
Founded: 2004 2019 U.S. revenue: $71 million Percent change from 2018: 4.4% 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 38.3% 2019 worldwide revenue: $115 million U.S. employees: 240
Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, Engine helps its clients make connections that count—leading to bottom-line growth, an inspired workplace and business transformation.
Engine Insights (formerly ORC International) connects traditional market research with cutting-edge products to deliver clients a 360-degree view of their customers, employees and markets. Engine’s extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences.
Engine Insights’ client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics.
These services help clients:
Think beyond products and services to drive business revenue.
Use insights to inform more relevant messaging and creative.
Get a complete 360-degree view of their customers.
Segment audiences for better targeting.
Develop the perfect product and take it to market.
Create unique experiences that engage their customers and keep them loyal for a lifetime.
Build an internal culture that attracts, retains and engages the best talent.
Founded: 1931 2019 U.S. revenue: $71.1 million Percent change from 2018: 9% 2019 non-U.S. revenue: $6.9 million Percent from outside U.S.: 8.8% 2019 worldwide revenue: $78 million U.S. employees: 253
Since 1931, Burke has consistently redefined expectations in the marketing research industry. From segmentation to customer engagement programs, product innovation and brand tracking, Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.
Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. Backed by Seed Strategy—its strategic consulting subsidiary—Burke has the capabilities to support its clients throughout every phase of the product or service life cycle, with expertise in strategy, innovation, branding and marketing. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—its dedicated education division and the industry’s leader in research and insights training. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help them move forward with clarity, confidence and purpose.
Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.
24. YouGov *
Founded: 2000 2019 U.S. revenue: $76.8 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $107.5 million Percent from outside U.S.: 58.3% 2019 worldwide revenue: $184.3 million U.S. employees: 212
YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. The YouGov Global Panel provides the company with thousands of data points on consumer attitudes, opinions and behavior. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. In 2019, YouGov panelists completed more than 25 million surveys.
YouGov’s data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. YouGov works with some of the world’s most recognized brands.
Its syndicated data products include the daily brand perception tracker, YouGov BrandIndex and the media planning and segmentation tool YouGov Profiles. Its market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users’ specific requirements. YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining fast processing with drag-and-drop simplicity. YouGov has a strong record for data accuracy and innovation.
23. Phoenix Marketing International
Founded: 1999 2019 U.S. revenue: $77 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $4.5 million Percent from outside U.S.: 5.5% 2019 worldwide revenue: $81.5 million U.S. employees: 343
Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience.
With the launch of Phoenix’s AdPi Brand Effect Platform, clients now have access to continuous advertising measurement and performance improvement insights through a single platform, providing the ability to analyze their campaigns at any stage in the advertising life cycle, and the flexibility to draw upon each piece as needed. Through more than 20 years of experience and testing thousands of ads per month, Phoenix developed 19 category-specific ad measurement models that uncover the drivers and creative attributes that explain the “whys” behind an ad’s creative performance, with forward-looking estimates for ad memorability and brand linkage.
Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Grounding recent experiences with a client’s brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises.
22. Concentrix **
Founded: 1983 2019 U.S. revenue: $95 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $130 million Percent from outside U.S.: 57.8% 2019 worldwide revenue: $225 million U.S. employees: 253
Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector.
The Concentrix Voice of the Customer solution combines technology with experience management services provided by its in-house team of hundreds of CX professionals.
Powered by analytic tools and artificial intelligence, its customer feedback platform ConcentrixCX helps companies listen, analyze and act on omnichannel customer feedback at any point in the customer journey, at scale. Features include data capture and integration, real-time reporting and analytics, and coaching and employee engagement tools. Concentrix continues to invest in enhanced platform functionality—for example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. New digital data collection capabilities include a conversational feedback bot and embedded micro-journey surveys.
Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients’ internal teams to focus on transformational impact. Its CX experts specialize in quantitative and qualitative techniques, delivering data-driven insights through solutions such as survey design, relational loyalty research, CX journey analytics, digital channel optimization, customer segmentation, customer effort assessment and integrated CX analytics.
21. Escalent
Founded: 1975 2019 U.S. revenue: $97.1 million Percent change from 2018: -3.4% 2019 non-U.S. revenue: $5.5 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $102.6 million U.S. employees: 352
Escalent is a human behavior and analytics firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation.
Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. Focusing on select industries allows Escalent to function as a trusted business partner who knows the challenges its clients face and understands how to engage their most valuable audiences.
Escalent has three centers of excellence: Qualitative Research combines emerging technologies, anthropology and ethnography to tap into human insights that reveal real needs and potential; Marketing & Data Sciences combine survey, behavioral, transactional and third-party data to solve tough research challenges; and Insight Communities provides private, online platforms for brands to engage with groups of stakeholders to quickly and easily draw insights.
20. dunnhumby **
Founded: 2001 2019 U.S. revenue: $100 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 77% 2019 worldwide revenue: $435 million U.S. employees: 230
Dunnhumby is a customer science company that analyzes data and applies insights for almost 1 billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. It’s a strategy that demonstrates when companies know and treat their customers better than the competition, they earn more than their loyalty—they earn a competitive advantage.
Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers.
By putting best customers at the center of every decision, dunnhumby’s approach delivers measurable value, competitive edge and even more customer data to fuel ongoing optimization, setting clients up for long-term success.
Dunnhumby serves a prestigious list of retailers and manufacturers in grocery, consumer goods, health, beauty, personal care, food service, apparel and advertising, among others. Clients include Tesco, Procter & Gamble, Coca-Cola, Macy’s and PepsiCo.
19. Informa Financial Intelligence**
Founded: 2016 2019 U.S. revenue: $107 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $36 million Percent from outside U.S.: 25.2% 2019 worldwide revenue: $143 million U.S. employees: 500
Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis.
Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research.
Informa Financial Intelligence provides fund and wealth managers, traders, insurers, analysts, and investment and retail bankers with the intelligent advantage to make informed decisions, understand past trends, forecast future performance, drive profitability and increase returns.
Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Informa’s researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices.
18. NRC Health
Founded: 1991 2019 U.S. revenue: $113 million Percent change from 2018: 10.8% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 3.1% 2019 worldwide revenue: $128 million U.S. employees: 448
NRC Health (formerly National Research Corp.) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses and staff for more than 38 years. The company offers performance measurement and improvement services to hospitals, healthcare systems, physicians, health plans, senior care organizations, home health agencies and other healthcare organizations.
NRC Health solutions help organizations stay at the forefront of healthcare by understanding the totality of healthcare consumer and staff experiences. Primary solutions include:
Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Developing a longitudinal profile of customers’ healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being.
The Loyalty Index, composed of seven aspects that combine to provide a 360-degree view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers.
Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications.
The Transparency solution calculates star ratings from existing patient, resident and family survey data, and publishes those ratings to organizations’ websites.
The Governance Institute supports the efforts of healthcare boards across the nation—to lead stronger organizations and build healthier communities. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders.
17. MaritzCX **
Founded: 1973 2019 U.S. revenue: $118 million Percent change from 2018: — 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 27.2% 2019 worldwide revenue: $162 million U.S. employees: 600
MaritzCX is a software and research company that focuses on customer experience management for big business. The company offers a unique combination of award-winning CX software, industry-leading data and research science, deep vertical market expertise and managed program services. MaritzCX provides a full-service professional CX approach designed to continuously improve the customer experience across an enterprise’s customers, employees, prospects and partners.
MaritzCX’s research insights include its leading CXStandards competitive benchmarking research that delivers quarterly benchmarks for 55 CX categories across 16 industries. Its CXEvolution study of more than 10,000 practitioners’ feedback informed large enterprises of their CX gaps.
The company’s focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. In addition, MaritzCX has received CMS-certification for HCAHPS surveys, becoming the industry’s first CX platform company to offer an inclusive CX-based patient experience platform.
MaritzCX specializes in solutions for key industries, including automotive, financial services, retail, technology, B2B and more. Its global reach includes more than 900 full-time employees and 800-plus part-time or contract employees in 19 offices around the world. MaritzCX provides solutions to more than 500 clients and 1.6 million users who speak 72 languages in 100 countries. MaritzCX is committed to being its clients’ customer experience research partners.
In March 2020, InMoment acquired MaritzCX.
16. DRG (Decision Resources Group) **
Founded: 1990 2019 U.S. revenue: $140 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $53 million Percent from outside U.S.: 27.5% 2019 worldwide revenue: $193 million U.S. employees: 399
DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. DRG reframes these challenges, enabling its customers to see the opportunities. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.
Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high‐value analytics, syndicated research, proprietary databases, decision support tools and advisory services.
DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare e‐marketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets.
15. Wood Mackenzie **
Founded: 1973 2019 U.S. revenue: $150 million Percent change from 2018: 3.4% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 69.1% 2019 worldwide revenue: $485 million U.S. employees: 337
Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. By the 1970s, it had become one of the top three stockbrokers in the UK, renowned for the quality of its equity research.
Its success has always been underpinned by the clear and simple principle of providing trusted research and advice that would make a difference to clients. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. So much so that, over the past four decades, Wood Mackenzie has drawn upon its heritage to create a global research and consultancy business that has grown alongside the needs of its clients.
Having cultivated deep expertise in upstream oil and gas, Wood Mackenzie has carefully broadened its focus to deliver the same level of detailed insight for every interconnected sector of the energy, chemicals, metals and mining industries it now serves around the world. But heritage is more than just history. Its expert analysts and consultants have connected the company to some of the most significant events of our time—creating insight for governments, boards and CEOs who have helped shape the future direction of the world’s natural resources industries and their impact on society.
14. Material *
Founded: 1973 2019 U.S. revenue: $166.7 million Percent change from 2018: 0.3% 2019 non-U.S. revenue: $57.9 million Percent from outside U.S.: 25.8% 2019 worldwide revenue: $224.6 million U.S. employees: 1,038
In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering.
Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world’s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. Material offers a full range of marketing services—from data analytics and insights, to consulting and strategy development, to customer experience programs and creative executions. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us.
Founded: 1969 2019 U.S. revenue: $173.7 million Percent change from 2018: 0.5% 2019 non-U.S. revenue: $52.6 million Percent from outside U.S.: 23.2% 2019 worldwide revenue: $226.3 million U.S. employees: 5,311
ICF is a global consulting services provider with more than 7,000 professionals focused on making big things possible for its commercial and government clients in the U.S., Europe and Asia.
Clients work with ICF on issues that matter profoundly to their success, whether it’s a product or program that matters to the business or a social issue or policy that matters to the world. ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter.
For more than 40 years, ICF has demonstrated design, methodological and statistical knowledge through the implementation of large and complex survey research projects. Its clients consist of U.S. federal, state and local agencies, universities, nonprofits and commercial organizations.
Its survey research services include:
Analyzing, reporting and presenting findings.
Conducting surveys through a variety of data collection methods.
Designing samples, data collection protocols and instruments.
Protecting all processes and data through quality assurance and system security.
ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. ICF continues to be dedicated to solving the world’s most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients.
12. J.D. Power **
Founded: 1968 2019 U.S. revenue: $217 million Percent change from 2018: 3.3% 2019 non-U.S. revenue: $113 million Percent from outside U.S.: 34.2% 2019 worldwide revenue: $330 million U.S. employees: 744
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. J.D. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. The company’s independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance.
Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review, judge or test products and services for its syndicated studies. It relies on the opinions and perspectives of consumers who have used the products and services being rated.
J.D. Power is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics.
11. Forrester Research Services **
Founded: 1983 2019 U.S. revenue: $233.7 million Percent change from 2018: 32.9% 2019 non-U.S. revenue: $65 million Percent from outside U.S.: 21.8% 2019 worldwide revenue: $298.7 million U.S. employees: 525
Forrester Research Services is the research component of Forrester, one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients.
Forrester’s research offerings consist of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives. Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts.
Forrester’s research and decision tools enable clients to better anticipate and capitalize on the disruptive forces affecting their businesses and organizations, providing insights and frameworks to drive growth in a complex and dynamic market.
Founded: 1934 2019 U.S. revenue: $320 million Percent change from 2018: 3.2% 2019 non-U.S. revenue: $1,280 million Percent from outside U.S.: 80% 2019 worldwide revenue: $1,600 million U.S. employees: 860
GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media—now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from knowledge.”
The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. GfK’s clients are businesses around the globe. To make the best possible business decisions every day, they need more than purely descriptive data—they require actionable recommendations based on advanced analytics and powered by leading-edge technology. GfK is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.
GfK’s industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Industries covered include automotive, consumer goods, fashion and lifestyle, media and entertainment, retail, technology, and travel and hospitality.
9. comScore * **
Founded: 1999 2019 U.S. revenue: $336.1 million Percent change from 2018: -6.5% 2019 non-U.S. revenue: $52.5 million Percent from outside U.S.: 13.5% 2019 worldwide revenue: $388.6 million U.S. employees: 870
ComScore is a global information and analytics company that measures advertising, content and the consumer audiences of each across media platforms. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information.
ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. ComScore’s ability to unify behavioral and other descriptive data enables it to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers.
ComScore offers several solutions to help advertisers maximize cross-platform marketing effectiveness—be it measuring brand impact, viewability or ad and audience delivery validation—as well as power cross-platform advertising for better targeting and stronger advertising ROI. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. ComScore pioneered this concept in digital, local and national TV.
8. The NPD Group
Founded: 1966 2019 U.S. revenue: $339.5 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $104.5 million Percent from outside U.S.: 23.5% 2019 worldwide revenue: $444 million U.S. employees: 1,185
NPD’s global information and advisory services help the world’s leading brands achieve data-driven growth. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance.
NPD syndicated services include retail tracking, distributor tracking and consumer tracking. NPD offers weekly data, store-level enabled data for looking at geographies or custom store groupings and account-level information for participating retailers. Point-of-sale data is collected from more than 600,000 doors worldwide, plus e-commerce and mobile platforms. Consumer information is collected via online surveys and NPD’s Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Prescriptive analytics include market forecasting, new product forecasting, pricing and promotion evaluation and segmentation.
With deep expertise in more than 20 industries, NPD provides thought leadership to the C-suites of many of the world’s leading brands. Senior industry advisors are available for strategy sessions to guide long-range planning or address specific needs, such as preparing for earnings calls. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies.
7. Westat **
Founded: 1963 2019 U.S. revenue: $590 million Percent change from 2018: 3.5% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 1.2% 2019 worldwide revenue: $597 million U.S. employees: 1,900
Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.
The company’s focus areas and capabilities include:
Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research.
Program, process and outcome evaluation using diverse methodologies from design to implementation to guide each program to success.
Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns.
Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems.
Education programs for supporting teachers, conducting evaluations and providing technical assistance.
Transportation studies of travel behaviors, safety and human factors using advanced technologies such as instrumented vehicles and simulators, field observational studies, and online and mobile device-based surveys.
To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Westat also provides licensing, training and support for Blaise, a major data collection software system produced by Statistics Netherlands and used internationally.
Founded: 1975 2019 U.S. revenue: $682 million Percent change from 2018: 16.2% 2019 non-U.S. revenue: $1,685 million Percent from outside U.S.: 71.2% 2019 worldwide revenue: $2,367 million U.S. employees: 2,025
Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. Ipsos offers advertising research services, including advertising tracking and brand equity evaluation services that help advertisers in the development, evaluation and improvement of their advertising efforts.
It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals.
In this unique year, Ipsos has remained strong and reaffirmed its ambition and sense of purpose to deliver reliable information for a true understanding of society, markets and people. Ipsos activates this vision for more than 5,000 customers through its presence in 90 markets both globally and locally. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. It has a solid tradition of innovation expressed by new methodological developments and continuously renewed product range.
5. Information Resources, Inc. (IRI) **
Founded: 1979 2019 U.S. revenue: $815 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $510 million Percent from outside U.S.: 38.5% 2019 worldwide revenue: $1,325 million U.S. employees: 3,639
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter healthcare organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.
In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training.
4. Kantar **
Founded: 1993 2019 U.S. revenue: $950 million Percent change from 2018: 2.7% 2019 non-U.S. revenue: $2,900 million Percent from outside U.S.: 75.3% 2019 worldwide revenue: $3,850 million U.S. employees: 3,585
Kantar is one of the world’s largest data, insights and consulting companies, bringing together some of the world’s leading research, data and insights expertise. Kantar’s offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics.
In April 2019, all services and offerings of the various Kantar companies were combined under the Kantar brand name. This operational change enables Kantar to build platforms and offers on a global scale and to remove barriers to collaboration and co-creation within the organization to better meet clients’ needs.
As part of this branding strategy, Kantar launched several initiatives:
Kantar Marketplace, a global on-demand research and insights store.
Kantar’s new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance.
Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth.
3. Gartner Research **
Founded: 1972 2019 U.S. revenue: $1,800 million Percent change from 2018: 4.7% 2019 non-U.S. revenue: $1,474.5 million Percent from outside U.S.: 45% 2019 worldwide revenue: $3,274.5 million U.S. employees: 4,500
Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe. Gartner Research is the fundamental building block for all Gartner products and services. It combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Gartner’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s desktop via its website or product-specific portals.
Within the research segment, Global Technology Sales sells products and services to users and providers of technology, while Global Business Sales sells products and services to all other functional leaders, such as supply chain, marketing, human resources, finance, legal and sales.
2. IQVIA * **
Founded: 2016 2019 U.S. revenue: $2,220 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $2,166 million Percent from outside U.S.: 49.4% 2019 worldwide revenue: $4,386 million U.S. employees: 6,000
IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Formed through the 2016 merger of Quintiles and IMS Health, IQVIA applies human data science—leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science—to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes.
IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.
IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. Its scaled and growing information set contains more than 35 petabytes of proprietary data sourced from more than 150,000 data suppliers and covering more than 1 million data feeds globally. Based on this data, IQVIA delivers information and insights on more than 85% of the world’s pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance.
1. Nielsen **
Founded: 1923 2019 U.S. revenue: $3,875 million Percent change from 2018: 1.6% 2019 non-U.S. revenue: $2,623 million Percent from outside U.S.: 40.4% 2019 worldwide revenue: $6,498 million U.S. employees: 10,300
Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect.
Nielsen Global Media provides media and advertising clients with unbiased and reliable metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. Nielsen Global Media helps clients define exactly who they want to reach and optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.
Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Nielsen Global Connect provides data and builds tools that use predictive models to turn observations in the marketplace into business decisions and winning solutions. The business’ data and insights, combined with its open, cloud-native measurement and analytics platform that democratizes the power of data, continue to provide an essential foundation that makes markets possible in the rapidly evolving world of commerce. With Nielsen Global Connect’s set of guiding truths, businesses have the tools to create new opportunities.
* ‘% change’ calculation reflects adjustment of previously reported 2018 U.S. research revenue due to acquisition or divestiture activity or other business change during 2019.
** Some or all figures are not made available by this company so instead are based on research and estimation by the report author.
Diane Bowers is a consultant to research and data analytics businesses and industry associations in the U.S. and internationally. She previously served as the president of CASRO, board chair of the Global Research Business Network, a board member of the Americas Research Industry Alliance and a board member of The Roper Center for Public Opinion Research at Cornell University. She is also a past president of the Market Research Council and the Research Industry Coalition, and a long-time member of American Association for Public Opinion Research, AMA and ESOMAR.
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QS World University Rankings by Subject 2024: Statistics & Operational Research
Discover which universities around the world are the best for statistics & operational research with the QS World University Rankings by Subject 2024.
Massachusetts Institute of Technology (MIT) retains its title as the best university for studying statistics, ranking within the top two for each of the four indicators used to compile the ranking.
There are two universities which have climbed into the top 10 this year and both share 10th place: the National University of Singapore (NUS) and Princeton University.
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Published on: 10 April 2024
† Corrections to university performance may be made after publication. You can view the release version and a summary of any edits here .
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1
13969135
515339352
211154763
32.11
3051
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1333
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29272921
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3741033
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3308467
70350390
16354163
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1301
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2700702
37700885
13122873
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858
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2561817
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13665511
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1514
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2269098
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13429245
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1333
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2156112
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11485690
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1562
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1756807
57290179
10215117
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1377
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1818207
46573860
9115285
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1215
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1672245
15529380
5205946
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753
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1552810
30870039
5238570
19.24
934
14
1344526
22432570
6643169
15.71
789
15
1201139
48221503
6306535
35.88
1373
16
906005
36539683
4064816
36.47
1291
17
914009
13933794
3051764
14.44
738
18
852300
13171771
2603646
14.32
601
19
830620
30189093
3771615
33.23
1159
20
857630
13089835
3851805
14.77
490
21
845632
16709430
2560215
18.98
688
22
670141
23167907
2507783
31.34
1067
23
516164
19890735
2300633
34.80
1014
24
502686
15484523
1672768
27.78
877
25
465525
15531596
1741362
30.20
914
26
477046
6857678
1393297
13.64
504
27
439649
10334832
1533005
21.29
685
28
449616
7783100
1390760
16.09
598
29
447299
7619109
1343386
16.26
625
30
427960
13995424
1714045
30.01
847
31
415290
13213022
1654243
28.42
843
32
426474
13646296
1369127
29.57
800
33
400444
8522745
1601723
19.01
652
34
401880
10227739
1306335
22.83
685
35
393012
12870663
1128547
29.78
806
36
402188
7363450
1214704
17.57
568
37
374770
5816259
1228129
14.93
409
38
366528
2287188
670472
6.07
318
39
299657
9476128
1111606
27.70
716
40
310961
4715916
1103453
14.35
428
41
268768
8365226
761794
27.02
711
42
288839
4767712
706073
15.63
452
43
292719
2446387
721367
8.10
358
44
284747
3366131
616696
11.24
419
45
276194
5911853
1028543
19.89
568
46
251684
5585446
723630
20.78
599
47
230153
4719184
812276
19.30
515
48
176164
2481162
366529
13.20
405
49
161954
1963828
403374
11.19
303
50
156095
2178222
365610
13.38
355
51
145561
2106540
313239
13.65
380
52
133376
1989659
308767
14.00
350
53
132344
2021594
309286
14.54
316
54
127869
2623644
330789
19.26
409
55
127012
1719289
290297
12.79
271
56
124059
887934
232916
7.00
199
57
114062
1797970
186576
14.44
329
58
114496
1364140
288190
11.18
261
59
111549
1638875
208797
13.99
347
60
112604
1257462
252730
10.83
239
61
101446
1571871
276226
14.46
304
62
79424
1095944
153686
13.28
251
63
75747
1169327
168264
14.71
298
64
62662
1129250
114171
16.46
325
65
63092
938532
224745
14.14
226
66
59211
944617
114452
14.62
315
67
58118
1576072
181093
25.15
383
68
54920
1480010
190425
24.02
346
69
51845
1025295
86535
17.97
295
70
50990
1129202
98383
20.25
295
71
53311
385558
79815
6.95
163
72
52220
636026
105380
11.89
232
73
49686
560913
85462
10.61
223
74
48436
608599
85459
11.89
223
75
44255
1000506
92289
20.10
303
76
46090
805989
71516
16.54
279
77
43882
741815
111558
15.49
222
78
38687
544109
66937
13.39
225
79
37702
624954
53242
15.66
220
80
35713
645993
60104
16.45
251
81
33945
562959
50047
15.05
217
82
33642
653703
50824
18.49
224
83
31099
768768
55953
22.09
274
84
29292
1214666
94812
37.06
393
85
29234
692375
99475
21.44
236
86
28135
474624
60046
15.19
202
87
28753
665894
89117
21.32
228
88
27715
634985
64919
20.41
248
89
28632
637993
69257
20.57
243
90
29354
204953
60205
6.79
126
91
27545
492215
84238
16.77
186
92
23387
457146
76694
18.78
235
93
23563
245342
47439
10.10
153
94
21307
650236
29166
28.52
281
95
21091
220844
20487
9.69
144
96
19783
483056
42442
22.55
235
97
15668
330570
34666
18.12
187
98
16972
262967
19187
14.48
170
99
15937
250146
19895
14.68
140
100
14836
254003
24147
15.89
159
101
14352
253715
24845
16.69
147
102
13340
183677
11037
12.45
127
103
12319
272260
18110
18.49
185
104
12012
302741
33953
22.75
186
105
11197
220677
19594
17.31
144
106
11960
197101
14647
15.59
146
107
11019
468041
35320
39.44
260
108
11149
168784
17940
14.57
119
109
10676
171362
18886
15.14
144
110
10758
204747
25627
18.16
142
111
10038
234796
22358
21.03
161
112
10039
185024
15114
17.42
142
113
9921
133118
6293
12.85
112
114
9331
177641
19826
18.18
125
115
8376
143233
9078
14.76
131
116
8155
135818
12408
14.25
129
117
8580
103748
7821
11.09
104
118
7528
182051
11104
19.95
136
119
8528
147193
15875
16.29
136
120
7159
126622
10810
15.85
112
121
7020
201320
12258
26.31
169
122
6902
180114
14479
23.79
141
123
6502
157902
15399
21.05
142
124
6935
83061
10811
11.27
95
125
6673
157470
9991
21.73
137
126
6160
121198
10319
17.06
128
127
6476
97478
8478
13.86
104
128
6468
129949
18826
18.98
126
129
5815
144690
10283
21.62
127
130
5389
108790
7902
17.57
133
131
5248
96890
5431
16.65
105
132
5246
134306
9690
23.76
138
133
5063
119020
7070
21.22
123
134
4674
95264
5054
18.66
115
135
4123
110785
8185
24.71
124
136
4066
93931
9209
21.10
117
137
3865
105167
8820
25.64
129
138
3790
56638
3687
13.90
92
139
3762
183917
9793
45.23
158
140
3530
64395
3191
15.98
72
141
3523
129017
11165
34.61
126
142
3383
38551
3176
10.71
72
143
3325
75722
5051
21.35
107
144
3311
54679
2795
15.43
93
145
3162
130492
7705
36.88
145
146
3106
55283
2411
16.49
89
147
3208
30176
3547
9.05
72
148
2704
109271
2933
33.28
112
149
2643
41447
1985
13.59
78
150
2344
67891
3927
25.89
120
151
2399
62254
3369
23.98
109
152
2397
74475
6226
28.87
111
153
2223
58342
4367
22.92
90
154
2292
46281
1979
18.55
85
155
2226
38734
1802
15.90
89
156
2216
19208
2266
8.58
54
157
2027
67211
6344
30.86
100
158
1899
31275
2646
14.56
68
159
1974
25659
2358
12.07
64
160
1920
43360
1804
20.95
86
161
1726
40944
3465
21.17
86
162
1774
58455
3264
30.49
104
163
1712
40973
2221
21.85
88
164
1418
28378
1386
17.47
68
165
1276
17193
864
12.12
55
166
1295
36237
2840
25.88
85
167
1149
16681
924
12.01
55
168
1232
29038
1234
21.21
82
169
1209
19567
594
14.58
66
170
1197
19686
866
15.36
64
171
1150
15747
1231
12.87
58
172
1085
23432
1168
20.10
70
173
1016
23273
1533
20.34
71
174
1021
23926
462
20.91
64
175
1018
57162
2660
51.08
113
176
1023
22377
277
20.18
67
177
1014
9497
685
8.57
38
178
1011
40607
2111
37.22
81
179
1021
18050
1162
16.93
57
180
957
18521
836
17.88
60
181
892
26112
4783
26.95
75
182
765
19700
867
23.40
57
183
755
11279
899
13.57
47
184
690
37649
623
46.71
65
185
744
21690
1182
27.11
61
186
698
12743
836
16.55
48
187
685
10233
820
14.00
48
188
651
12534
1047
17.83
53
189
559
15160
487
24.49
50
190
542
13306
1347
22.98
54
191
477
6011
469
11.07
36
192
477
10125
197
18.82
52
193
515
6660
605
12.38
37
194
442
3478
178
6.97
27
195
474
6083
528
12.24
39
196
441
7929
234
16.31
46
197
412
21175
217
46.54
64
198
402
8100
217
18.45
42
199
361
17670
320
45.42
50
200
331
8506
337
22.09
43
201
348
7812
522
20.94
48
202
324
3540
86
9.73
30
203
321
10203
142
29.49
48
204
320
6482
568
19.35
38
205
297
15005
279
47.04
40
206
240
4337
61
13.90
29
207
262
4250
240
15.12
27
208
259
5983
219
21.92
36
209
208
1006
77
4.34
16
210
195
9462
47
41.50
33
211
171
6042
93
31.47
38
212
169
3143
24
16.72
28
213
150
3088
64
18.16
30
214
149
5051
348
32.59
39
215
134
2221
221
14.52
25
216
135
4148
127
28.81
31
217
130
9777
30
68.85
26
218
131
1246
37
9.16
18
219
123
1724
59
12.77
21
220
120
2068
59
16.03
23
221
105
2109
67
19.00
28
222
63
1131
16
10.38
17
223
61
983
16
14.67
16
224
62
1005
3
15.00
17
225
46
1270
9
24.90
16
226
37
626
11
14.23
12
227
34
76
0
2.17
5
228
29
1200
0
35.29
14
229
24
956
6
32.97
11
230
23
1051
0
38.93
12
231
21
285
0
10.56
11
232
22
186
5
7.15
8
233
19
125
0
5.43
7
234
14
262
0
18.71
7
235
12
822
1
63.23
5
236
9
111
0
10.09
6
237
9
14
0
1.56
2
238
7
57
0
7.13
3
239
7
83
0
11.86
4
240
6
239
0
34.14
3
241
6
194
0
32.33
5
242
1
22
0
7.33
2
243
2
16
0
8.00
2
Follow us on @ScimagoJR Scimago Lab , Copyright 2007-2024. Data Source: Scopus®
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2022 Research Leaders: Leading countries/territories
The 2022 Research Leaders are based on Nature Index data from 1 January 2021 to 31 December 2021.
Table criteria
Position
Country/territory
Share 2020
Share 2021
Count 2021
Change in Adjusted Share* 2020–2021
1
20626.94
19857.80
28214
-6.3%
2
14259.82
16798.66
21462
14.6%
3
4754.15
4847.90
9451
-0.8%
4
3884.06
3760.09
8140
-5.8%
5
3271.63
3193.18
5205
-5.0%
6
2224.11
2155.63
4938
-5.7%
7
1624.29
1597.87
3521
-4.3%
8
1517.47
1594.17
2608
2.2%
9
1443.96
1457.31
3386
-1.8%
10
1313.59
1299.87
3076
-3.7%
11
1035.63
1228.73
1911
15.4%
12
1133.35
1179.45
2988
1.2%
13
1239.02
1147.86
2861
-9.9%
14
969.34
937.83
2440
-5.9%
15
700.11
688.13
2004
-4.4%
16
644.60
673.05
1347
1.6%
17
635.09
619.58
1337
-5.1%
18
534.07
554.08
1523
0.9%
19
408.20
436.95
1309
4.1%
20
432.54
429.24
1200
-3.5%
21
420.66
418.03
1005
-3.3%
22
378.44
388.65
1245
-0.1%
23
308.17
312.61
928
-1.3%
24
271.15
288.59
895
3.5%
25
212.02
220.51
757
1.2%
26
222.37
212.64
756
-7.0%
27
215.26
194.53
750
-12.1%
28
151.01
168.29
580
8.4%
29
131.99
128.80
452
-5.1%
30
138.43
126.11
450
-11.4%
31
133.50
114.45
388
-16.6%
32
105.24
112.18
271
3.7%
33
106.37
109.29
429
0.0%
34
136.25
104.37
426
-25.5%
35
89.01
101.99
402
11.5%
36
115.33
96.79
322
-18.4%
37
106.46
95.74
409
-12.5%
38
71.51
92.06
387
25.2%
39
85.02
89.34
430
2.2%
40
49.34
65.25
276
28.7%
41
49.67
46.24
209
-9.4%
42
23.63
39.08
190
60.9%
43
27.10
29.16
116
4.7%
44
21.00
27.14
241
25.8%
45
18.95
26.92
179
38.2%
46
26.17
26.54
102
-1.3%
47
31.04
25.06
172
-21.5%
48
28.76
24.53
90
-17.0%
49
18.93
23.32
161
19.9%
50
21.03
22.33
211
3.3%
Each year, the Nature Index publishes tables based on counts of high-quality research outputs in the previous calendar year. Users please note:
The data behind the tables are based on a relatively small proportion of total research papers, they cover the natural sciences and health sciences only and outputs are non-normalized (that is, they don’t reflect the size of the country or institution, or its overall research output).
The Nature Index is one indicator of institutional research performance. The metrics of Count and Share used to order Nature Index listings are based on an institution’s or country’s publication output in 145 natural-science and health-science journals. The journals were selected on reputation by an independent panel of leading scientists in their fields. The list is reviewed periodically and journals may be removed or added. Articles from eLife were no longer included in the Nature Index from 2023 after the journal changed its publishing model.
Nature Index recognizes that many other factors must be taken into account when considering research quality and institutional performance; Nature Index metrics alone should not be used to assess institutions or individuals.
Nature Index data and methods are transparent and available under a creative commons licence at nature.com/nature-index/ .
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The Nature Index database undergoes regular updating, corrections, adjustment of institutional hierarchies, and removal of retracted papers and thus the live website can differ from the frozen research leaders.
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Going down: Drop in rankings matters more than a rise
By tom fleischman, cornell chronicle.
People love rankings – but do they really mean all that much?
Sometimes they do, depending on several factors, according to Wyatt Lee , assistant professor in the Nolan School of Hotel Administration, in the SC Johnson College of Business.
Specifically, Lee found, a drop in rank is more impactful than a rise of similar magnitude. The availability of other information, a high prior position and the sophistication of the audience can also lessen the effect of a ranking.
“Rankings are everywhere today. There’s research that says rankings are important, but at the same time, other studies show they’re actually not so important,” said Lee, author of “ Falling Fortunes: The Contingent and Asymmetric Effect of Rankings on Organizational Outcomes ,” published Sept. 3 in Administrative Science Quarterly.
“Some researchers suggest people don’t really use them, or that they don’t really have an effect on our decisions,” Lee said. “So this research started with the motivation of trying to understand, OK, when do they really matter?”
For this study, Lee first compared how vacillations in a firm’s Fortune 500 rank were associated with its stock returns. He controlled for revenue changes to address the concern that investors might be responding to revenue information as opposed to rankings.
“One of the difficult things when studying rankings is that they’re correlated with so many things, such as performance” Lee said. “The Fortune 500 is a ranking of revenue, so what’s really hard to know is, are people reacting to the rankings, or are they reacting to the fall in revenue, or to the event that caused this fall?”
He found that a drop in ranking had a measurable impact on a firm’s stock price, while a similar rise had no discernible effect.
Lee then exploited a natural experiment condition: In 1994, the Fortune 500 broadened its industry coverage to include firms in the service sector. This change allowed more than 200 service firms – including Walmart, AT&T and Sears Roebuck, which all cracked the top 10 – to enter the rankings.
Due to the influx of service firms, many non-service firms – primarily from manufacturing and energy production – ranked in the Fortune 500 list experienced a significant decline in the ’94 rankings. That same year, Fortune introduced its Fortune 1000, which gave Lee the ability to precisely measure the decline of firms that dropped to between 501 and 1,000.
Lee found a similar but less pronounced effect in the experiment condition, likely showing that people respond to a drop in rankings, even when it is not driven by a substantial drop in performance or revenue.
Lee also found that the Fortune 500 rankings mattered more for organizations ranked lower on the list, as well as those for which there is less alternative information, such as media coverage.
Audience sophistication can also be particularly telling in terms of whether rankings are important, Lee said.
“Prior research often treats individuals as a homogenous group, but people use rankings differently,” he said. “We often think that people just look at the rankings, but they also read newspapers, they look at analyst reports, and they compare and use this information as complements to rankings.”
One big takeaway for Lee: the asymmetry in rankings movement, where a drop is more impactful than a rise in most cases.
“It could have to do with what we call ‘reputation anxiety,’” he said. “The fear of falling often drives firms to take certain actions to avoid a bigger drop in the future.”
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Five b2b seo tips to rank and drive new leads.
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Nick Zviadadze is the founder of MintSEO.com , an SEO and link-building agency.
Struggling to attract potential clients despite having a great product or service is often a sign that your website isn’t optimized for search engines.
Search engine optimization (SEO) is crucial for B2B businesses because 33% of all web traffic across seven key industries comes from organic search. What’s even more compelling is that B2B companies in a 2019 study generated twice as much revenue from organic search than from any other marketing channel.
So, if you want to drive more leads and revenue, you should prioritize SEO.
Here are five powerful B2B SEO tips to maximize your website’s potential, increase your rankings and drive new, high-quality leads. Get these right, and you’ll see what the fuss about investing in SEO is in no time.
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Apple iphone 16: unexpected design change leaked in new report, former ufc champion and mma legend retires in emotional speech, 1. conduct comprehensive keyword research..
The most obvious keywords in your niche are the most competitive and difficult to rank for. That’s why you need to do more thorough research and identify keywords with lower competition to attract more traffic to your website.
Your goal should be to uncover 200 to 300 keywords that include a mix of niche terms, long-tail keywords and specific phrases that might not be immediately obvious but are still highly relevant to your audience.
For example, instead of just targeting “SaaS marketing tools,” you can research and uncover more unique keywords like “email personalization software for SaaS companies” and “automated email workflows for SaaS.”
While finding this many keywords may seem difficult, SEO tools like Semrush or Ahrefs can help make your job easier and drive targeted traffic to your website without having to deal with the fierce competition.
2. Be proactive with link-building.
Although Google suggests that backlinks may have become less important , in practice, I've found that proactive link-building is more important than ever. The key, however, is to focus on building high-quality backlinks.
These are links from websites with high organic traffic, good domain authority (DA) or domain rating (DR), and topical relevance to your niche. A handful of such backlinks can do more for your SEO than dozens of links from low-quality websites.
Here are a few tips on how to be proactive with your link-building:
• Reach out to reputable blogs and websites in your industry and offer to write guest posts to build backlinks and establish authority.
• Identify existing content on high-authority websites and suggest adding a link to your website as a valuable resource through niche edits.
• Create shareable content like infographics, white papers and case studies that others will want to link to.
• Engage with influencers and industry leaders through social media, blog comments or industry events to build genuine relationships that may lead to backlink opportunities.
3. Increase your content velocity.
While high-quality SEO content is crucial for gaining authority and achieving good rankings, publishing quality content regularly can also help. To meet these expectations, you need to up your content velocity and regularly provide both Google and your readers with fresh articles.
After all, if you publish one blog post this week, you only get one opportunity to achieve good rankings in the future. Increase the output to three articles, and you’ll have more chances to find your content on the first page of Google in six months.
However, keep in mind that your goal should be to increase content velocity without sacrificing your SEO writing quality. This helps ensure your content attracts users, earns valuable backlinks and strengthens your website’s authority.
4. Pay attention to on-page optimization.
On-page optimization refers to optimizing individual webpages to rank higher on search engines. It involves adjusting your content to make it more understandable and accessible to search engines and readers.
I've found the most important SEO hack is to include your main keyword in the title, meta description, URL, subheadings, intro, conclusion and naturally in the text. This helps search engines understand the relevance and context of your page, making it more likely to rank for the targeted keyword.
Another SEO tip is to create compelling headlines and persuasive calls to action (CTAs) that guide visitors toward specific actions, such as signing up for a demo or downloading a white paper. This helps engage and convert them into customers and drive more sales .
5. Improve the user experience.
A great user experience is essential for engaging website visitors and converting them into customers. If your website is not user-optimized and visually pleasing, it can frustrate your visitors and prompt them to leave.
For example, a cluttered and confusing navigation system can deter users from exploring your website, leading to higher bounce rates and preventing the growth of your small business.
To provide a better user experience to your website visitors, I suggest you:
• Ensure your website has a professional design with intuitive navigation.
• Use tools like Google PageSpeed Insights to identify and fix issues that slow down your load speed.
• Make sure your website is fully responsive and provides a great experience on all devices, especially mobile.
• Use clear and compelling CTAs to guide users to sign up for a newsletter, request a demo or contact your sales team.
• Regularly update your website to fix any bugs, add new content and ensure all features are working smoothly.
Optimizing your B2B website for SEO can help you connect with potential clients and drive new leads. With SEO strategies like comprehensive keyword research, proactive link building, high content velocity, on-page optimization and great user experience, you can significantly improve your website’s rankings, drive more traffic and boost your revenue.
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Scimago Research Group provides a tool to rank scientific journals based on their SJR indicator, which measures the scientific influence of journals. Users can filter journals by subject area, open access, SciELO, WoS, and other criteria.
The Nature Index ranks the most prolific producers of research published in 82 journals in 2019. See the top 100 institutions, their share of articles, and their research strengths and collaborations.
The latest ranking of 1,799 universities across 104 countries and regions, based on 13 indicators of teaching, research, knowledge transfer and international outlook. See the top 25 institutions, the methodology, the analysis and the digital report.
The 2022 Research Leaders are based on Nature Index data from 1 January 2021 to 31 December 2021. See the top 35 institutions ranked by their adjusted share of articles published in high-quality ...
ARWU is an annual ranking of world universities based on six objective indicators, such as Nobel Prizes, highly cited researchers, and journal publications. It covers 55 subjects across Natural Sciences, Engineering, Life Sciences, Medical Sciences, and Social Sciences.
A global ranking of world universities based on six objective indicators, such as Nobel Prizes, highly cited researchers, and journal publications. See the top 1000 institutions, including Tsinghua University as the best in China, and compare with other countries and regions.
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Browse the full results of the World University Rankings 2024. Hong Kong and the Netherlands are the world's top-performing countries for research quality, according to new Times Higher Education metrics giving fresh insight into the shape of research at universities. The THE World University Rankings' newly renamed research quality pillar, which previously only measured the citation ...
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50. Romania. 21.03. 22.33. 211. 3.3%. Increase. Each year, the Nature Index publishes tables based on counts of high-quality research outputs in the previous calendar year. Users please note:
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The Master's program in Speech Pathology at George Washington University offers a focused curriculum for students interested in this field. With a total cost ranging from $72,635 to $76,710, 76% of students receive financial aid.
1. Conduct comprehensive keyword research. The most obvious keywords in your niche are the most competitive and difficult to rank for. That's why you need to do more thorough research and ...