phd brand management

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

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• Eva Ascarza
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Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

D'Amore-McKim School of Business

Brand management.

Through our Graduate Certificate in Brand Management program at the D’Amore-McKim School of Business, you’ll develop a specialized skill set for creating and executing brand strategy—with an emphasis on tools and techniques for a digital-first marketing world. You can complete your certificate in as few as four courses, with the option to add a fifth to deepen your learning.

In a global business environment where disruption is the norm, effective branding is critical to an organization’s competitive edge. Managers who can execute a successful brand strategy from the ground up are in demand across industries.

By earning your Graduate Certificate in Brand Management, you’ll sharpen your analytic and creative thinking skills and learn how to develop an integrated brand strategy across multiple platforms. Your core courses will focus on key analysis skills you need for brand management—including assessing customer needs and measuring marketing performance—while your electives will allow you to explore topics relevant to your career goals, such as marketing research methodologies or new product development.

You’ll study part time on our Boston campus, choosing from two evening class times Monday–Thursday. You may start the program in January or September.

Dive deeper into the Graduate Certificate in Brand Management program on the D’Amore-McKim School of Business website.

More Details

Unique features.

• Learn up-to-the-minute techniques for brand strategy in a digital marketing landscape—in just four or five courses.
• Tailor your learning by choosing electives that align with your goals, exploring topics such as brand innovation or marketing in the service sector.
• Deepen your learning with experience through applied projects and real-world case studies.
• Access career guidance from expert counselors at Northeastern’s office of Employer Engagement and Career Design.
• Grow your professional network by studying with peers from diverse academic and industry backgrounds.
• Build toward a future master’s degree at Northeastern by earning credits you can apply toward an eligible program.

Program Objectives

The Graduate Certificate in Brand Management is designed to help professionals in any industry learn to create brands that are uniquely positioned to stand out from the competition. This flexible program builds your skill set and deepens your knowledge base in just four or five courses, giving you a valuable credential that you can leverage for a more senior role at your current job, use as a stepping stone toward a new position, or build the foundation for a future master’s degree at Northeastern.

The coursework blends knowledge from marketing, strategy, and finance to build an analytical approach that can be used from the planning and forecasting stages through measuring the performance of the final product.

Career Outlook

The Graduate Certificate in Brand Management is a powerful step toward accelerating your career, whether you’re already in marketing or new to the field. The program can help current brand managers hone their skills, fill in knowledge gaps for professionals in functions that intersect with marketing, or upskill professionals from another function looking to move into brand management.

Employers especially value the signature D’Amore-McKim emphasis on the role of data and technology in the global marketplace. Depending on your experience and available opportunities, you may be able to leverage your graduate certificate for a role with more influence on decision-making, a higher salary, or greater job security—or land a new position altogether. You may also consider applying credits earned toward an eligible master’s degree at Northeastern, such as the Part-Time MBA program.

Accreditation Information

Accredited by the Association to Advance Collegiate Schools of Business International—the highest standard of achievement for business schools worldwide.

Testimonials

Daniele mathras, associate teaching professor, marketing, looking for something different.

A graduate degree or certificate from Northeastern—a top-ranked university—can accelerate your career through rigorous academic coursework and hands-on professional experience in the area of your interest. Apply now—and take your career to the next level.

Program Costs

Finance Your Education We offer a variety of resources, including scholarships and assistantships.

How to Apply Learn more about the application process and requirements.

Requirements

• Application form
• Application fee
• A personal statement (<=500 words) and a short essay (<=300 words)
• One letter of recommendation
• Academic transcript(s) from all undergraduate and graduate schools attended
• Kira online interview (by invitation, access is provided after submitting your application)
• Optional GMAT/GRE test scores (for more information, review our  admissions policies )
• TOEFL, IELTS, Duolingo, or PTE Academic (for international students only, view more information and waiver eligibility in our  admissions policies )
• Passport or permanent residency card (if applicable)

Are You an International Student? Find everything you need, from tuition and financial aid to deadlines and procedures.

Admissions Details Learn more about the D’Amore-McKim School of Business admissions process, policies, and required materials.

Admissions Dates

Our admissions process operates on a rolling basis, and we recommend that you complete your application early to maximize your chances of securing enrollment. 

Industry-aligned courses for in-demand careers.

For 100+ years, we’ve designed our programs with one thing in mind—your success. Explore the current program requirements and course descriptions, all designed to meet today’s industry needs and must-have skills.

View curriculum

There’s no more powerful teacher than experience, which is why we’ve embedded opportunities for practice-oriented learning into all our programs. As you earn your Graduate Certificate in Brand Management, you’ll have the chance to undertake applied projects and study real-world business cases that reinforce what you’re learning. You’ll also learn from faculty who are experienced practitioners and thought leaders in the field of marketing.

Our Faculty

Northeastern University faculty represents a broad cross-section of professional practices and fields, including finance, education, biomedical science, management, and the U.S. military. They serve as mentors and advisors and collaborate alongside you to solve the most pressing global challenges facing established and emerging markets.

By enrolling in Northeastern, you’ll gain access to students at 13 campus locations, 300,000+ alumni, and 3,000 employer partners worldwide. Our global university system provides students unique opportunities to think locally and act globally while serving as a platform for scaling ideas, talent, and solutions.

Below is a look at where our business alumni work, the positions they hold, and the skills they bring to their organization.

Where They Work

• New Balance
• Entrepreneur
• PBS Distribution
• Market One International
• Copyright Clearance Center

What They Do

• Licensing Coordinator
• Entrepreneurship
• Project Management
• Account Manager
• Marketing Manager

What They're Skilled At

• Strategic Planning

Learn more about Northeastern alumni on  Linkedin .

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• MS in Integrated Marketing
• MS in Integrated Marketing: Brand Management

Brand Management Concentration

Concentration overview.

The  MS in Integrated Marketing  Brand Management Concentration prepares you for a career in the marketing function that focuses on the strategies and techniques that build customer loyalty and brand awareness by enhancing the perceived value of a brand and positioning it in the competitive marketplace. Whether you are interested in becoming a brand marketer, a business leader, or want to launch you own brand, this concentration will help you to determine brand purpose, build brand strategy, and understand the consumer behavior that heightens brand reputation.

This concentration in Brand Management is part of a broader Integrated Marketing degree and is therefore grounded in the context of the larger scope of the marketing mix, and provides more business and marketing context than a degree focused solely on brand or advertising. It helps you to identify target markets and define profitable customer groups, through a deep understanding of consumer needs and behaviors and the relevance of a brand’s value proposition. In addition, you will learn how to differentiate a brand from competitors and to develop, deploy, and monitor strategic marketing plans to communicate and deliver the brand’s promise.

Requirements

Concentration: brand management.

Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.

• INTG1-GC2200 Brand Strategy 3
• INTG1-GC2205 Managing Products & Brands 3
• INTG1-GC2210 Consumer Behavior 3
• INTG1-GC2215 Theory, History, & Practice of Public Relations 3
• INTG1-GC2015 Internship 3

FREQUENTLY ASKED QUESTIONS

What is brand management.

Brand management is the thoughtful and intentional job of growing the positive reputation, value, market share and impact of a brand through the active management of the brand’s positioning in a competitive marketplace and the curation of the consumer’s experience of that brand across multiple touchpoints.

What does a Brand Manager do?

A Brand Manager develops short- and long-term plans across multiple dimensions of marketing and communications to ensure the financial health, positive reputation, and growth of a company’s brand and/or its branded products and services.  The brand manager will have input to or directly drive strategies and tactical plans across product innovation, media placement, creative and messaging, brand portfolio and assortment, and consumer insights among other critical functions. 

How do I become a Brand Manager?

Brand Managers combine a deep understanding of the financial and operational needs of a business, along with a keen sense of consumer needs and behaviors, as well as the competitive context for the products and services they offer.  A grounding in competitive strategy, the language of business and marketing management, and experience translating consumer insights into actionable marketing and communications plans are the foundations.

What is a Brand Manager salary?

The average salary for a Brand Manager is $102,000 according to glassdoor.com, though this varies by the size and location of the company or organization.

Why is Brand Management important?

The brand associated with a company, or its products and services is one of the most important assets that the company controls.  Brand management ensures that the brand is supported, developed, and experienced in ways that will continue to generate value and meet or exceed consumers demands over time.  Brand management helps companies stay relevant and competitive.

VISIT THE MS IN INTEGRATED MARKETING HOMEPAGE >

Brand Management Concentration

Request more information.

When a product or service on the market wins your loyalty, chances are there's a savvy brand manager behind the scenes. Brand managers oversee the integrity of a brand across the entire marketing spectrum, using a range of technical and interpersonal skills to understand trends, manage teams, and execute campaigns and product/service launches. The wide scope of brand management work, which requires analytical, creative, and problem-solving skills, is one of the reasons leadership roles in this area are often well compensated.

The Brand Management concentration from D'Amore-McKim immerses you in the knowledge, tools, and techniques that successful brand managers use in their daily work. You'll start with a foundational course in brand management from Northeastern's Marketing Group, where you'll design, execute, and test a strategic brand plan for a local organization. This is a unique opportunity to experience a brand manager's daily responsibilities for yourself: interpreting market trends, defining the competitive landscape, developing a brand story, conducting and analyzing consumer research, budgeting, establishing a cross-platform communication strategy, executing campaigns, and measuring brand performance.

Building on that experience, you'll choose marketing elective courses in domains like Marketing Research, New Product Development, Managing Customer Engagement in a Service World, Consumer Behavior, and Driving Marketing Performance to develop the skills most relevant to your own goals. For example, you may want to study data-based consumer insights at a deeper level, learn about new product development and product portfolio growth, or acquire consumer-focused innovation strategies in the service sector. This approach develops both depth and breadth as a brand manager—a strength that employers value.

Programs offering this concentration

Full-Time MBA

Part-Time MBA

Full-Time MS in Finance/MBA

Part-Time MS in Finance/MBA

MS in Management (MS x)

MKT6330 - Brand Management

MKT 6330 Brand Management (3 semester credit hours) To study the role and philosophy of brand management in the strategic marketing process and the resulting effects on strategic and marketing decisions. Topics will also include the strategic brand building process, segmentation and positioning for building brands, brand information systems, building brand equity, measuring sources and outcomes of brand equity, understanding the brand audit process and the application of brand management using marketing principles. Prerequisite: MKT 6301 . (3-0) Y

Full-time MBA | Brand Management

Brand management, sample courses:, especially applicable to careers in marketing and entertainment, media and technology such as:.

Marketing Career Pathways

To help you plan your curriculum, we have developed several Career Pathways within the Marketing Learning Community. These Pathways will help prepare students for careers in Brand/Product Management (Business-to-Business) , Brand/Product Management (Business-to-Consumer) , Business Development , Customer Data Analytics , Category Management , Demand Generation and Digital Marketing , and Customer Insights.

Patricia Hambrick

Marketing Community Lead

Brand/Product Management (Business-to-Business)

Marketing to businesses, organizations, and government is fundamentally different from marketing to consumers for a myriad of reasons related to customers (e.g., larger customers, more complex decision making units, the need for relationship building between suppliers and customers, etc.) and related to the role of marketing within the firm (e.g., greater level of customization of the offerings; need for closer interaction and alignment among marketing and manufacturing/R&D/product development, customer service, etc.).

Marketing jobs in B2B companies include product/brand management, account management, sales, business development, & partner relationship management. Product/brand management typically involves identifying strategic market opportunities, assessing the competitive landscape, coordinating across the cross-functional product/brand team, and working closely with R&D, engineering, design, manufacturing, sales, analytics, market research, regulatory, and finance to develop and execute the product/brand plan. Account management typically involves supporting product and services sales, researching technology trends, identifying opportunities for sales and services, and designing customer-facing dashboards to provide transparency and facilitate renewal conversations. Sales management typically involves developing demand generation events, utilizing strong financial selling skills using ROI models, crafting data-driven executive communication, and building trusted relationships with clients and business partners.

Brand/Product Management (Business-to-Consumer)

The Brand is the greatest asset most companies have, and management of that asset is a critical role for companies, be they B2B or B2C. To do so requires a 360 view of the brand and all customer touchpoints, and the ability to work with all functional areas to manage the brand in a consistent way. To be a Brand manager requires a deep understanding of the current perception of a brand, and the ability to use marketing strategies, data analytics, and consumer psychology to mold that image to align with the customer and meet an organization’s goals.

Business Development

The primary goal of business development is to grow the company’s profits through attracting new customers, expanding the relationship and increasing sales with customers to increase the company’s market share, thus creating long term value for the firm. In B2B firms this can mean developing partnerships with collaborators or new customers. In B2C companies it means developing and managing new customer relationships but typically focusing on customer and market segments rather than individual customers.

Customer Data Analytics

Customer Data Analytics

Customer analytics leverages the explosion of consumer data to improve marketing. Students learn critical analytical skills for the evidence-based future of business. Specifically, customer analytics measures the return on marketing activities, evaluates customer profitability, and predicts future business success. Organizations are increasingly relying on machine learning and data mining to inform craft marketing, strategies and tactics to create real impact.

Category Management

Category Management

Category management teams serve as the external and internal ambassadors of the product categories, mobilizing and coaching suppliers on how to grow their business on our sites, and leveraging internal partners to execute the strategic vision to win in the online home space.

These professionals are problem-solving, entrepreneurial types looking to help shape the strategy and profitability for specific verticals. This position is generally available in retail organization – on line or omni-channel.  In the Category Manager role, you work with external partners, suppliers, and internal cross-functional teams to advance your category’s business agenda and drive strategic business decisions. Category Managers have ownership of key supplier relationships and make a direct impact on the category and bottom line. You will be expected to define overarching goals and strategy for your category, problem-solve, articulate and execute against tactical plans, and manage key business metrics. Category Managers must be able to expertly negotiate internally and externally, while also being effective project managers.

Demand Generation and Digital Marketing

Demand generation and digital marketing combines both content creation and analytics.  Demand Gen’s responsibility is to drive digital prospects from the top through the sale and even loyalty post sale. B2B, B2C and B2B2C companies all have this job. This is one of the biggest growth areas in communications and digital marketing, so this pathway is relevant to the future.

Customer Insights

Consumer Insights and market research are core to any marketing organization – B2B, B2C or B2B2C – healthcare and social impact included. Marketers need to be able to integrate primary research with data analysis to uncover consumer insights and then apply this to new product development or any other aspect of creating new markets. Test and learn, iterate, repeat are also core to this profession and make this person valuable to the organization.

Rafik B. Hariri Building 595 Commonwealth Avenue Boston, MA 02215

For Residential MBA Students: CONTACT [email protected] 617.353.7800

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Branding has evolved from being viewed as a luxury to being mission-critical for many businesses, organizations and government departments. A successful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands. Equally, the responsibilities of branding professionals extend far beyond traditional brand management and messaging; they are the first to respond to many questions and challenges that businesses face, especially during this time of unprecedented global change. Branding is central to the strategic management and advancement of any business or nongovernmental organization. AUP’s MSc in Strategic Brand Management is designed to prepare you for this world of branding.

• Three/Four Semesters
• Full-time Attendance

This is No Ordinary Branding Degree

Branding is critical to decision-making processes for businesses, organizations and NGOs. The MSc in Strategic Brand Management at The American University of Paris prepares you to influence your employer’s strategic direction in roles such as CMO, brand consultant, managing partner – or even founder.

You’ll learn to use branding as a core strategic tool, placing it at the center of business development processes and using it to drive growth. You’ll also learn to balance these management strategies with the evolving economic and ethical demands of consumers, while critically analyzing how brands engage with diverse issues such as global inequality, sustainability and racial justice.

Through workshops and masterclasses led by a range of branding sector professionals, you’ll gain first-hand insight in using branding as a tool for business development, data management and corporate identity. Case studies extend beyond products and services, covering the brand identities of cities or nations and branding for international development.

RNCP Certification and Post-Graduate Work in Paris

Graduates of the MA in Global Communications (MAGC) and the MSc in Strategic Brand Management (SBM) will be awarded two certifications upon successfully completing the degree requirements:

• The American University of Paris Master’s Diploma certifying the successful completion of the program’s degree requirements, including its 48 credits. 
• The degree qualification “ Manager de la Communication et de Marketing International (Manager of International Communications/Marketing) ”. This European-level qualification is recognized by the French state and is recorded in the French national register of professional qualifications ( Répertoire National des Certifications Professionelles, or RNCP). The RNCP is the central reference framework for all diplomas, qualifications and titles recognized by the French state. This professional certification allows its holder to demonstrate competency of the skills and knowledge necessary to exercise an activity corresponding to a professional field. It guarantees that the holder is qualified to begin work in that field immediately.

The MA in Global Communications program and the MSc in Strategic Brand Management are both recognized by the RNCP. As part of this certification, all MAGC and SBM students who graduated on or after May 21, 2013, are eligible to apply for the Carte de séjour -Recherche d’emploi/création d’entreprise . This grants students the opportunity to live and work in France, as per the guidelines of the visa.

In the Fall of 2022, AUP launched the MSC in Strategic Brand Management. The MSc in SBM is a hybrid degree combining classes from AUP's Master of Science in International Management with classes from the Master of Arts in Global Communications. Courses in the MAGC program are equally core courses in the SBM program so that the RNCP certification is awarded to both degrees.

Topics include:

• Branding: You will receive tools and strategies for building, measuring and managing a brand, with a focus on both direct and indirect measures of brand equity.
• Management: You will be able to apply management theory to real-life contexts and develop conditions to complex management problems.
• Business Development : You will be equipped with the theory needed to use branding to advance business growth and development.
• Marketing : You will develop an understanding of the current challenges facing marketers around the globe and be able to create a global marketing strategy that addresses such issues.
• Strategy : You will examine strategy in terms of cultural, international and organizational elements given specific sustainability and mission-based frameworks.

The post-Covid era will be an unprecedented global exercise in restructuring businesses to face new challenges. Branding will play a key role in responding to changing consumer demand and meeting the needs of professionals reassessing their career plans. The MSc in Strategic Brand Management puts you at the center of a world redefining itself to appeal to the widest possible audience. It provides you with the tools you will need to identify new experiences and succeed in an international business-oriented environment where branding is at the heart of everything.

Professor Michael Behnke

Michael Behnke brings his professional experience with him into the classroom.

Program Highlights Liberal Arts and Practical Application

• Branding Practicum: The practicum allows you to apply strategic branding principles to the creation of an international brand in a category of your choice. You will analyze your chosen industry, create a brand proposition and identity from scratch, and develop a global marketing strategy to launch your brand on international markets.
• Place Branding: Focusing on place branding’s role in destination marketing, civil society development, public and political diplomacy and social and environmental sustainability, the place branding course includes a Cultural Program study trip to Iceland, where you will meet local brand managers and place promoters while studying their campaigns.

Four Reasons to Study Brand Management in a Liberal Arts Context

• A differentiating skillset: A liberal arts education provides you with invaluable soft skills that differentiate you from your competitors in key areas such as collaborating across departments, communicating in a team setting, offering creative solutions, challenging conventional thinking and adapting to changes in an industry.
• A problem-solver mindset : The liberal arts also expose you to a myriad of academic disciplines and intellectual methods – among others management, communications, branding, business, data science – which enable a critical thinking mindset leading to problem solving, personal growth and social progress.
• Lasting connections : Your professors get to know your strengths, challenges and passions. They provide mentorship in a way faculty at larger institutions can’t always offer due to the sheer volume of students.
• An environment conducive to learning: Class sizes of 15 students, rather than massive lecture halls of over 200 peers, mean you will benefit from an intimate, interactive teaching environment.

Program Content Courses and Learning Outcomes

The program provides a core of branding, marketing, business and management courses that focus on providing you with the theoretical base and practical application needed to lead today’s global brands. With this core knowledge you will progress onto three modules and two electives that will help you apply what you’ve learned in practical contexts and further deepen your understanding of strategic brand management. Electives include subjects such as human resources, sustainability management and the business of fashion. In addition, you will complete an internship or thesis on a topic of interest that you select.

Core Courses: 

Overview of management control, managerial accounting, as well as financial and performance reporting, management by exception, balanced scorecard, cost accounting, etc. Takes a critical approach to using accounting and performance management tools in managerial decision making. The course focuses on how conventional management tools can inform decision-making, and how to consider financial, strategic, and ethical mitigating factors in more ambiguous and nuanced contexts.

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The course will focus on the international and multinational aspects of Corporate Finance decision-making in the context of global financial markets and capital formation.

This course examines the evolution of critical advertising and brand analysis with a particular emphasis on learning how people come to identify with and believe in brands. It includes an analysis of how brands work as systems for producing differences between themselves by creating imaginary possible worlds associated with brands. Students learn tools of semiotic and linguistic analysis in analyzing brands and how they relate to each other. Each student completes a communications audit of a brand examining all aspects of its communicative strategies from package design to employee behavior, clothing, architecture, and shop design. The course will also examine how branding now has extended beyond consumer brands to such areas as NGOs and politics (political parties as brands and politicians as brands).

This course examines concepts and strategies used in international marketing. Provides an overview of the current/ongoing issues and challenges facing marketers around the globe. The objective is to acquire a better understanding of the marketing challenges facing international and global firms and to analyze the tools and strategies that these companies use to mitigate these issues and challenges.

BA/CM 5049 examines branding decisions and tactics used in strategic decision making. Although mainly qualitative it includes financial analysis of brands, which requires intermediate financial literacy. It examines how branding decisions and tactics are used in strategic decision-making based on case studies and symbolic analysis. It is complemented by a series of guest lectures by leading branding executives explaining real-life cases

Brands, their creation, their identity and their management derive from a set of disciplines and principles that have been developed over the past 60 years. These disciplines are the architectural underpinnings for successful branding and they apply equally across categories of products and services and geographically across countries. The Branding Practicum will instruct students in these disciplines and principles and ask students to apply them to the creation of a new international brand in a category of their choice. Students will analyze a chosen category, create a new brand proposition for it, develop the branding identity for the new brand including name, logo, selling proposition and more. They will also create a global marketing strategy for the brand.

The course engages students with advanced themes in international management strategy, both in theory and in practice. Students will take a critical approach to understand how theory influences practice and how our perceptions of strategy evolve over time and circumstance. Furthermore, students will examine strategy in terms of specific cultural, international and organizational elements given specific sustainability and mission-based frameworks.

EXPLORE THE FULL PROGRAM REQUIREMENTS

Learning outcomes: brand-oriented solutions to strategic problems.

The program will provide you with skills and perspectives relevant to a brand management role in a wide range of companies and organizations operating in local or global markets:

• You will demonstrate critical thinking and the application of core competencies in business decisions in a global environment.
• You will obtain a global perspective and be able to evaluate brand opportunities and challenges in the ever‐changing context of an internationally operated business.
• You will be able to work in multicultural teams and demonstrate cross‐cultural sensitivity.
• You will learn to communicate convincingly about brands based on data and conceptual frameworks, both in writing and orally.
• You will learn how to analyze organizational strategy and its implementation particularly in relation to branding.
• You will be able to evaluate major branding concepts and apply strategic analysis techniques.
• You will be able to use branding to develop solutions to complex management problems.
• You will be able to undertake a branding audit and develop rebranding plans and brand implementation.

Paris: At the Center of Innovation and Global Discourse

Paris is itself a brand. The narrative surrounding the City of Light draws over 30 million tourists a year. It’s not only museums and monuments that draw the crowds – the Parisian brand is cultural and creative, with companies in fashion, gastronomy and the arts drawing on the city’s prestige. Large-scale events, from Paris Fashion Week to the upcoming 2024 Summer Olympics, add to the ample opportunities to witness brand management in action.

Paris is also being rebranded as more accessible, sustainable and forward-thinking. Not only will you study strategic brand management, you’ll see its varied impacts throughout daily life – as an ever-changing city adapts its image to the wants and needs of its citizens.

Paris is also a professional center of innovation for both corporate and institutional branding – as much a hub for NGOs and international organizations as it is for innovative startups. President Macron’s commitment to French startup culture is backed by a pledge of 7 billion euros. Throughout the program, you’ll have multiple chances to build a professional network – both in Paris and internationally.

Careers: Creative Thinking Leads to Action

Are you eager to work in an international team, seeking out new professional experiences within your field while putting your skills and expertise to good use? AUP’s MSc in Strategic Brand Management focuses on the techniques necessary to establish yourself in an international career. You’ll learn how to translate creative thinking into concrete strategies for growing a business, organizing teams and recruiting the best employees, equipping you for roles such as:

• Chief Marketing Officer
• Brand Consultant
• Advertising Executive
• Managing Partner
• Entrepreneur
• Communications Officer

Over 15% of all AUP alumni work in fields related to the global branding industry.

Paige Beaton Coulier '13

As brand builders, we are out in the world every day, helping people know and love our companies.

Hamza Usman G'09

Alumni careers.

In my six years as an entrepreneur, I’ve learned that marketing matters.

Find out more

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AUP has been continuously accredited since 1973 by the Middle States Commission on Higher Education (MSCHE), one of only six prestigious regional accreditation associations in the United States.

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BITS Pilani is at the forefront of scientific research and Industrial consultancy. The Department of Management is placed in top 500 in the world in the QS subject Ranking 2021 for Business and Management. Research conducted by the faculty and research scholars has played a large part in this achievement. We always look for the candidates who can contribute to take these achievements forward. We offer Ph.D. program in both full-time and part-time mode. A well-organised and systematic approach has been developed for the selection of research scholars. We invite interested candidates from industry and academia to explore our Ph.D. program.

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The BITS MBA (Business Analytics) core curriculum is designed around the cross-functional way contemporary organizations work. Throughout the curriculum, students and faculty approach problems by looking to the broadest possible circle of skills and resources to fashion innovative solutions.

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• Certifications

Practice School (PS-II) creates the required setting for experiential and cooperative learning and education, by providing students with a six months’ opportunity to work on relevant industry assignments under the guidance of professional experts and the supervision of faculty members.

Mentorship program facilitates one-on-one connection between the student and a mentor working in Analytics industry. It broadens the scope of the MBA (Business Analytics) program and helps in making the student industry-ready.

The Personality Integration, Leadership Orientation and Teamwork (Pilot) initiative equips the students with the necessary competencies in the domains of self-awareness, emotional intelligence, communication, teamwork and leadership orientation.

The Department of Management facilitates the students to earn certification in 21st century industry-relevant skills such as Design Thinking, Data Visualization, and Project Management Practitioner (PMP).

Research Areas

The department offers a full time Ph.D. programme in the following thrust areas of its research. 

• Finance & Accounting
• Organizational Behaviour & Human Resource Management
• Operations Management & Decision Sciences
• Information Technology & Technology Management
• Strategy & Entrepreneurship
• 60% or 6.0 CGPA or above in MBA or two year Management Program, Or
• Candidates having M.Phil. (Social and Behavioral Sciences) & M.E/M.Tech. in Industrial Engineering Only, Or
• Any Higher Degree of BITS Pilani
• Recognised One year Residential Executive program, Or
• The candidate must be working Professional.
• 5 year of work experience
• A Higher Degree (M.E. / M.Tech. / MBA / M.Phil. / M.Pharm. etc.) of BITS Pilani or its equivalent with a minimum of 60% marks, and
• Candidates working in an organisation that collaborates with BITS Pilani through Practice school/ Research/WILP activities, and
• Candidate should mandatorily choose a faculty member of BITS Pilani as Supervisor. The co-supervisor however can be from BITS Pilani or the organisation of the candidate, and
• Candidate should obtain a No Objection Certificate from his/her organisation.

Admission to the Ph.D. programme is made in both the semesters against the advertisement, available at https://www.bitsadmission.com/phmain.aspx . The candidates have to apply in the prescribed application form. The candidates are advised to mention their research interest area(s) out of the above-mentioned research areas.

Candidates are initially admitted to the programme as a provisional candidate. They need to do the coursework as per the institute norms. After which they must clear the Ph.D. qualifying examination which is conducted every semester for the candidates those have completed their coursework successfully with required valid grade as per the institute norms. After passing the qualifying examination they can submit their research proposal.

Full-time Ph.D. scholars admitted into the Ph.D. programme are eligible to be considered for an Institute fellowship of Rs. 31,000/- per month in the first year as per the institute norms. Higher assistantship will be made available in subsequent years. It will be obligatory on the part of every Full time Ph.D. scholar to undertake 8 to 10 hours (per week) of work as assigned to him/her by the institute.

Achint Nigam

Assistant Professor, Department of Management, BITS Pilani, Pilani Campus

Ajay Prasad Adepu

Instructor (Off Campus), Department of Management, BITS Pilani

Ambatipudi Vamsidhar

Associate Professor (Off Campus), Department of Management, BITS Pilani

Anil K Bhat

Professor, Department of Management, BITS Pilani, Pilani Campus

Anjani Srikanth Koka

Assistant Professor (Off Campus), Department of Management, BITS Pilani

Annapoorna Gopal

Professor (Off Campus), Department of Management, BITS Pilani

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Brand Management Cornell Certificate Program

Overview and courses.

Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an essential framework to build and manage a great brand.

Through the coursework, you will define the foundational building blocks for your brand purpose by understanding the target audience and crafting integrated marketing communications. You’ll identify opportunities and threats that affect your brand’s market position and determine potential strategies to capitalize on opportunities to strengthen your brand’s position. You’ll then create a brand positioning strategy for your market, and identify various vehicles for marketing communications that would effectively reach the brand’s target market. Finally, you will explore brand assessment and management strategies for the allocation of resources to ensure brand performance is optimized and brand objectives are met.

For the best experience in this program it is recommended to take these courses in the order that they appear.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Course list

Brand purpose, brand strategy, brand positioning, brand planning, brand activation.

In this course, you will see that brand activation is much more than clever communications or perfectly placed messages. You will begin developing your skills in brand activation by identifying and analyzing a brand target market and determining consumer insights that will prepare you to create an activation plan. You will then define the brand values, personality, and purpose, and craft a brand positioning statement for your selected brand. These elements help ensure the activation plan aligns with the brand. You will also write key elements of a communication brief to ensure that all messaging and communication pieces align with the brand and with each other. Finally, you will outline a marketing communications approach specific to your brand and your target market that will lend itself to successful brand activation.

Brand Measurement

Marketing symposium   live.

Symposium sessions feature two days of live, highly interactive virtual Zoom sessions that will explore today’s most pressing topics. The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond. Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses.

Join us for the next Symposium, in which we’ll share experiences from across the industry, inspiring real-time conversations about best practices, innovation, and the future of marketing work. You will support your coursework by applying your knowledge and experiences to some of the most pressing topics and trends in the marketing field. By participating in relevant and engaging discussions, you will discover a variety of perspectives and build connections with your fellow participants from across the industry.

Upcoming Symposium: August 13 – 14, 2024 11AM – 1PM ET

All sessions are held on Zoom.

Future dates are subject to change. You may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete any certificate program. Once enrolled in your courses, you will receive information about upcoming events. Accessibility accommodations will be available upon request.

How It Works

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Faculty Authors

• Certificates Authored

Patti Mandel is a visiting lecturer with the Charles H. Dyson School of Applied Economics and Management, where she teaches Branding and Brand Management. She is also an assistant professor of marketing in the Anisfield School of Business at Ramapo College of New Jersey, where she teaches Marketing Principles and Practices, Consumer Behavior, Advanced Topics in Marketing, and Branding. Prior to this, Patti taught Contemporary Business Practices and Managerial Marketing at the Lubin School of Business at Pace University.

Ms. Mandel has significant work experience in the industry with a strong record of business development and branding programs that produce growth and profitability. She has taken brands from concept to launch to the number one position in their category, developed best practice business models, led category portfolios, and worked on global teams. Ms. Mandel is known for her strong brand and marketing expertise, including business analytics, P&L management, development of strategic marketing plans, and integrated marketing programs.

• Digital Marketing 360

Brand Management

Chekitan Dev is an internationally renowned scholar and thought leader on marketing and branding in the hospitality, travel, and tourism industries. As an expert witness, he has testified in deposition, at trial, and at arbitration in numerous hospitality-related matters, both in the United States and internationally, including multiple cases involving hotel owner–brand relationships and the online travel industry.

Professor Dev has consulted on marketing and branding to major corporations. He has more than 40 years of experience analyzing an array of issues involving hotels, travel, and tourism. Professor Dev’s recent research has focused on how branding and rebranding affect both public perception and profitability in the hospitality industry. In particular, he has assessed key drivers of profitability and customer loyalty, including branding, digital marketing, and consumer service. Professor Dev has also evaluated brand portfolio strategy in the context of hotel mergers.

An award-winning author, Professor Dev wrote “Hospitality Branding” (Cornell University Press), as well as over 100 articles in leading academic and practitioner journals, including the Journal of Marketing, the Journal of Marketing Research, and Harvard Business Review. He has coauthored multiple case studies for Harvard Business School and in 2019 received the overall winner award for best case study from the Case Centre at the Cranfield School of Management (UK). The American Marketing Association recognized Professor Dev and his coauthors as finalists for the Best Service Research Paper of the Year Award for their article “Return on Service Amenities” (Journal of Marketing Research, 2017).

Professor Dev is a sought-after commentator on hospitality trends. He has been interviewed numerous times in the mainstream media, and his research has been featured in The Wall Street Journal, The New York Times, The Washington Post, The Economist, and the International Herald Tribune, among others. The Hospitality Sales and Marketing Association International (HSMAI) has selected Professor Dev as one of the “Top 25 Most Extraordinary Minds in Hospitality, Travel and Tourism Sales and Marketing.”

At Cornell’s Nolan School of Hotel Administration, Professor Dev teaches courses on brand and marketing management.

• Professional Development Program
• General Managers Program

Key Course Takeaways

• Develop your brand’s values, personality, purpose, and positioning statement
• Analyze market trends to identify significant challenges and opportunities for your brand
• Build a brand strategy to activate the brand in a competitive marketplace
• Optimize a brand’s position in the brandscape through positioning mapping
• Create a brand plan based on a thorough analysis that positions the brand to deliver on marketing objectives
• Maximize brand activation through superior consumer engagement
• Assess the progress the brand is making based on data and performance indicators

Download a Brochure

What You'll Earn

• Brand Management Certificate from Cornell SC Johnson College of Business
• 60 Professional Development Hours (6 CEUs)

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Who should enroll.

• Brand managers
• PR professionals
• Communications professionals
• Business leaders and executives
• Entrepreneurs

“I greatly enjoyed the Brand Management courses led by Professor Mandel and Dev. The timeline of the courses along with the reasonable workload allowed me to incorporate this class into my busy schedule while working full time as a new mom. Not to mention – I learned a lot!”

“the ecornell brand management certificate helped me strengthen my skills on my own time. the content was immediately useful”, “the brand management certificate program assisted my transition from a marketing role to a brand strategy position within my organization. the skills learned in the program have enabled me to begin a strategic branding initiative that will utilize resources more efficiently and reduce waste.”, “the brand management program was challenging, fun, and educational. the courses expanded my knowledge and enhanced my value in the workplace.”, “ecornell provides a valuable opportunity to learn and engage with top lecturers. it also suits a busy lifestyle as the program is very flexible.”.

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Enter your information to get access to a virtual open house with the eCornell team to get your questions answered live.

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• Top Schools for Luxury

Top Business Schools for Luxury Brand Management 2023

From Armani to Versace and Ralph Lauren, luxury brands accounted for over $300 billion in 2021 alone, by some estimates - and that’s not even including the luxury auto market. With surging demand from the emerging middle classes in countries like India and China, the industry is poised for more growth. Even with the global covid pandemic, the appetite for luxury products remains large, and is growing.

Although some schools offer specialized MBA programs in Luxury Management, others offer more general programs in related fields like Fashion or Retail. These programs cover a variety of topics, from marketing to customer relationships, and even finance. The best MBAs in Luxury Brand Management also may arrange internships for students who want to get some practical experience in the field. Many Luxury MBA grads find that experience in the sector—even if it's just an internship—can be a huge leg up when applying for post-MBA jobs. 

Along those lines, an MBA in Luxury Brand Management can lead to a variety of jobs in this sector, including roles like marketing managers, business development consultants, and brand managers. Some international students are able to leverage their Luxury MBAs—often offered by European business schools—in emerging luxury markets around the world, such as in parts of Asia or Latin America. 

However, many students interested in breaking into the luxury sector also gravitate to hubs like Paris or Milan, where many of the top firms are based; others go to New York City or London to be in the heart of the action. Being near to luxury firms can help with networking opportunities.

See a list of the Top 10 MBAs for Luxury below.

From Madison Avenue to the Waldorf Hotel, New York City radiates luxury. Stern taps into this by offering a career path in “Luxury and Retail” and a specialization in Luxury Market. Stern MBA graduates have been employed by high-end companies like Burberry, Oscar de la Renta, and Coach. The school offers a one-year MBA in Fashion and Luxury, which includes project components that give students real-world experience in the industry.

ESSEC offers a specialized MBA in International Luxury Brand Management, where students can focus on specific sectors, such as wine and spirits or fragrances and cosmetics. A two-month long field project provides direct experience with a luxury company.

London has always been a good place for those interested in the luxury industry, and LBS has nurtured interest in the industry through a variety of means, including special scholarships. In partnership with the Walpole organization, the school also hosts the “Luxury Leaders of Tomorrow,” which helps luxury-minded students aim for jobs in the industry. 

Home to high-end labels like Chanel and Louis Vuitton, the City of Lights is a primary destination for those interested in luxury. With this in mind, HEC Paris offers MBA students the opportunity to pursue a certificate in luxury strategy. There's also a Luxury Club, where students can make connections with the industry.

Together with the New York-based New School, Columbia offers a semester-long master class in “Design and Marketing of Luxury Goods,” where students learn about developing marketing strategies for luxury brands. Students can also make connections with the local luxury brands through Columbia's Retail and Luxury Goods Club.

Home to brands like Lamborghini and Maserati, Bologna is a good place to be if you're interested in high-end, fast machines. But Bologna Business School's MBA concentration in Design, Fashion, an Luxury Goods covers more than just cars: students learn about marketing clothing, watches, and boats as well.

Luxury brand management is big at INSEAD – there's a Consumer and Luxury Goods student club, which coordinates speakers and activities; brands like L'Oréal and Louis Vuitton regularly recruit grads. The school co-hosts on a Luxury Forum in Paris each year.

This school has partnered with GUCCI, LVMH and Valentino to offer an MBA concentration in Luxury Brand Management. Students in this track get hands-on experience in the field, with an in-company project at a luxury firm. The school’s Milan location puts it in the heart of one of the world’s luxury centers.

The school's MBA program offers a luxury specialization that covers industry topics like e-commerce and consumer behavior. Meanwhile, the school also offers a specialized 16-month Master in Luxury Goods and Services program, which covers topics in marketing, consumer behavior, trends in digital, as well as how these topics relate to luxury brand management.

Although the French school doesn't offer an MBA in luxury management, it made international waves several years ago when it started offering its tried-and-true MSc in Luxury and Fashion Management on its campus in China, to help students tap into the growing demand for luxury talent in that country.

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Luxury Management and Design Innovation

Next Start Date

November 12, 2024

Early bird offer: Apply by June 30 and save 15%!

Offered jointly by Parsons and ESSEC, both among the top ten in their fields, the Luxury Management and Design Innovation (EMiLUX) executive program is designed for professionals and entrepreneurs looking to develop a global perspective and deeper knowledge of international luxury markets while continuing to work at their jobs.

Program Overview

Taught by internationally recognized faculty with industry backgrounds and extensive connections with luxury brands, the interdisciplinary program combines creativity, innovation, analytics, collaboration, and management courses to provide professionals with the strategic tools and skills necessary to foster a culture of change in the business of luxury.

Program participants engage in week-long on-site immersive residencies at global luxury hubs across several countries and online modules, which help them develop state-of-the-art knowledge of the international luxury market and emerge as transformational leaders with the know-how necessary to advance their careers and fuel their entrepreneurial journey of innovation in the field.

Graduates of the program receive an Executive Master in Luxury Management and Design Innovation from ESSEC, an Executive Certificate in Luxury Management and Design Innovation from Parsons, and a Diploma in Made in Italy Case Study Analysis from Accademia Costume & Moda.

Why EMiLUX?

Exec Ed lead, Mariana Amatullo, PhD, and EMiLUX Program Founder, Ashok Som, and EMiLUX program participants articulate and illustrate the scope and benefits of the program, including curriculum, international experience, and networking opportunities.

What You Will Gain

• In-depth knowledge of the luxury business environment and the impact of user-centered design strategies, value innovation, and agile methods on global brands
• Insight into business and operational models, changing consumer behaviors, supply chain challenges and solutions, and the growing complexity of the global economy
• The ability to manage diverse customer expectations and create digital brand experiences to better connect with audiences
• Knowledge of the fundamentals of entrepreneurial thinking and a roadmap to launching a lean start-up
• Opportunities to create professional relationships with a global network of executives in luxury businesses

of EMiLUX graduates have expanded their responsibilities

attribute their career growth to skills acquired in the program

have jobs with global exposure

*2022 career survey of graduates from the class of 2019 and 2021

Program Topics

Foundations of Luxury | France Learn how to draw on the timelessness, tradition, and modernity of luxury brands to increase their desirability for today’s clients.

Fashion Creation, Design, and Systems Innovation | United States Master the codes of fashion, a constantly evolving creative industry, and develop an in-depth understanding of the fashion value chain.

Global Strategy and Go-to-Market | United Arab Emirates Learn t o ensure growth and profitability through value innovation in retail.

Luxury and Fashion in the Digital Era | Asia Develop an understanding of how luxury changes in different markets and learn to identify the key markers through which to gauge the impact of those changes.

The Wholesale Model | Switzerland and France Learn to navigate diverse business models and address and manage internal operations and expansion models in a business environment of increasing complexity.

Made in Italy: Managing the Value Chain | Italy Acquire an understanding of Italy’s competitive advantage as a leading supply chain source and gain access to luxury innovations developed in collaboration with leading brands.

Customer Experience and the New Frontiers in Luxury and Fashion | United States Learn beyond what we are wearing to explore the way we produce clothes, interact with them, and care for them and how all of this can be executed in a more sustainable and conscious way.

Accelerated pace—a 12-month part-time executive program

Week-long on-site intensives, online coursework, luxury and retail tours, and company visits

Entrepreneurial project that offers real-world experience and allows participants to test an idea through the creation of a new business or the development of a product or market in an existing company

Taught by Parsons and ESSEC faculty who are industry-recognized leaders and subject-matter experts

The opportunity to create a lifelong professional network of peers working at the intersection of design, innovation, and the luxury business

Exposure to global cultural and business perspectives through a fully integrated international program with opportunities to travel to and collaborate across several countries

Who Is This Program For?

The program is designed for professionals and entrepreneurs seeking a comprehensive understanding of the international luxury business. Whether you are looking to advance and become an internationally oriented luxury business leader with a broader perspective, to make a career switch, or to open your own business in the luxury sector, this program will give you the competitive edge you need. A minimum of six years’ work experience in any industry is required.

Admission Requirements

The admissions process for the Luxury Management and Design Innovation program is designed with your busy schedule in mind. Application for the fall 2024 cohort is now open. Spaces are limited, so we recommend that you apply as early as possible.

2024-2025 Tuition for students is $46,000. The tuition does not include airfare, accommodations, meals, and any other additional expenses incurred.

Our programs are developed and taught by a diverse community of academics and industry leaders with hands-on, real-world experience in a range of fields. These experts are not just leaders in their fields; they impart the knowledge most relevant to business leaders and reveal how it can be applied to drive change. Special guest speakers also bring timely research and applied perspectives into the classroom, further enriching the interactive and networking experience.

Program Lead

John Bartlett

Director of fashion programs for executive and professional studies.

An award-winning designer and proponent of sustainability, John Bartlett brings to The New School more than 30 years of fashion industry experience. For his namesake collection he received Swarovski’s Best Newcomer Award and was named Best Menswear Designer of the Year by the Council of Fashion Designers of America (CFDA) in 1997. He also received the Designer of the Year award from the American Footwear and Apparel Association in 2010.

Bartlett received a Lexus/CFDA Eco-Challenge grant in 2012 to create a collection entirely from upcycled and recycled material for New York Fashion Week. He has worked only with recycled or organic materials for more than a decade and promotes the use of earth-friendly alternatives to animal-derived materials such as leather, wool, and down.

https://www.linkedin.com/in/john-bartlett-a1a9946/

Academic Director of the EMiLUX Program; Management Professor, ESSEC Business School

Ashok Som teaches strategy at ESSEC. He holds a PhD in Business Administration and conducts research in three areas: organization redesign, innovation in human resources management, and innovation in Asia. Som is the academic director of the EMiLUX program and is the founder of the India Research Center at ESSEC.

Why Parsons?

Parsons Executive Education operates at the intersection of design and the global socioeconomic trends transforming our organizations and communities. Our programs are designed for industry leaders and entrepreneurs who have the courage to engage in high-impact learning—those who come at challenges differently, celebrate creativity, and are capable of acting in the face of continuous change.

Is an application required? What are the admission criteria? +

Yes; an application is required. For detailed information on admission criteria, please go here .

Is an interview required? +

Yes; an interview with the academic director and the associate director of admission is required. You will be contacted after you submit your application to schedule an interview.

How can I pay my program tuition? +

Accepted forms of payment include credit or debit card issued by American Express, Visa, MasterCard, or Discover. Participants who live in countries outside of the United States can pay with an international card.

Is there a payment plan? +

Yes; please visit the EMiLUX Admissions and Tuition page for information on the payment plan.

How can my employer pay my program tuition? +

Participants whose tuition will be paid by their employer or another sponsor should contact [email protected] to arrange payment.

Do you offer financial aid, scholarships, or special discounts? +

We do not offer financial aid. We do provide discounts if you apply early or if you are an alum of The New School. You can request a personal discount code through Alumni Relations .

On occasion, additional discounts may be offered throughout the admissions process at the discretion of the program team. All discount offers are locked at the time of admission and cannot be changed.

Are loans accepted? +

Participants are welcome to seek out personal loans and are responsible for securing and processing them. Parsons Executive Education is not responsible for assisting with this process and cannot provide any support.

What is the cancellation and refund policy? +

Cancellation of registration and notice of withdrawal must be submitted to [email protected] and are valid upon Parsons Executive Education’s confirming receipt of your request. Please note that the 30 percent deposit is non-refundable. 

If a participant is prevented from taking part in the program because of a force majeure event, as defined below, participation in the program will be terminated. In this case, the participant will be subject to a pro rata charge applied to tuition. 

Parsons will not provide any refund to a participant who fails to complete the program because of a force majeure or fortuitous event. The following are considered as cases of force majeure or fortuitous events: illness or accident of a consultant or training instructor, strikes or industrial conflicts within or outside of Parsons; natural disasters; fires; failure to obtain visas, work authorizations, or other permits laws or regulations implemented after the program has begun; telecommunications failure; energy supply failure; failure of communications or transport of any type; or any circumstance beyond the reasonable control of Parsons.

Parsons Executive Education is not responsible for travel or related costs under any circumstances. Participants are strongly encouraged to purchase refundable tickets and trip cancellation insurance in the event that a program is canceled or the participant cannot attend for personal or professional reasons.

We are happy to help you. Please contact us at [email protected] with any questions.

What is the drop/withdrawal policy? +

A participant who needs to withdraw from the program is responsible for payment up until withdrawal date. No refund will be granted. 

If a payment has not been received by the due date, an academic hold will be placed on the participant’s account. A participant who has not paid within 30 days of the original due date may be dropped from future courses and can no longer participate in the program. 

The receipt of an executive master’s degree from ESSEC and an executive certificate from Parsons is contingent upon the participant’s completing the entire program. A participant who withdraws from the course relinquishes the opportunity to earn the degree and certificate in that year. In exceptional cases, with the approval of the administration, a participant may be able to interrupt their studies and continue them at a later date.

Please contact us if you are in this situation. We would like to work with you to avoid this situation if at all possible.

Does a participant need a visa to attend the program? +

It is the participant’s responsibility to research visa requirements and acquire a visa if needed for the country in which the residency is located. Non–U.S. citizens will need a student visa for New York City residencies. For more information, please contact [email protected] .

We care about your participation in the EMiLUX program. Please contact us at [email protected] if you have any questions or concerns that we can help you with.

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Ph.D in Luxury Management and Marketing

Doctor of philosophy in luxury management and marketing, 2 qualifications from uk and france.

Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) with 18 specializations is a dual degree program that combines an Ofqual Recognised Awarding Organisation and Université Libérale de Paris. The PHDLMM is the highest degree in practical academia and science specializing in luxury management and marketing.

The Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) has 18 specializations that focus on in-depth research knowledge in luxury management and marketing. Students have access to research from the start, with topics that are highly practical and applied.

Unlike the Professional Doctor program, students must have at least one scientific article published in ISI/SCOPUS journals, journals owned by the Liberal University of Paris, or journals linked to.

The Doctor of Philosophy in Luxury Management and Marketing at the Université Libérale de Paris (Paris-U) is a dual qualification program.

Graduates will receive:

• LRN Level 8 Diploma in Strategic Management and Leadership.
• Doctor of Philosophy in Luxury Management and Marketing degree offered by Université Libérale de Paris

Programs in details

Distinction in accreditation:

The Doctor of Philosophy in Luxury Management and Marketing program is a dual-degree program, resulting in the completion of two distinct degrees. The program is a cooperation between the Ofqual-accredited UK national competency framework accreditation system and Université Libérale de Paris (Paris-U). Both institutions are institutionally and programmatically accredited.

• The Université Libérale de Paris (Paris-U) is certified at the highest level of the Premier Institute by the HEAD (High Education Accreditation Department), and at the program level by the examination system and granting of British national certificates by level (Awarding bodies of Ofqual, UK. Gov).
• LRN is one of the prestigious institutions granting national qualifications in the UK, accredited by Ofqual, UK. Gov.

Distinctions in learning method:

All the programs is applied the Liberal Education pedagogy for graduated learners.

Our Paris-U  A.C.T  will help the learners:

• A ccredited Programs with international recognition.
• C hange and get another degree major within 12 months.
• T -Shaped skills.

For the international learners not study full time in France, the program is designed for those who are always on the go, using the Hybrid Model with live classes. Students can study Université Libérale de Paris’ original program and achieve a degree as full-time study abroad students without needing to accommodate in France.

Distinctions in degrees: 2 independent qualification with the specialization based on the Doctoral thesis:

• A LRN Level 8 Diploma (Doctoral Level) in Strategic Management and Leadership.
• A Specialized Doctor of Philosophy in Luxury Management and Marketing from Université Libérale de Paris

Distinctions in learning and research materials:

• The learners get access to Level 8 EQF specialty courses even though the Professional Doctorate program is career-oriented and research-oriented from the start. This methodology is used for the first time in Europe at Université Libérale de Paris.
• Access to specialist subjects at the doctorate level not only helps fellows consolidate their expertise, but also serves as an essential reference tool to aid fellows in doing research and writing their doctoral thesis with assurance.

Distinctions in expert acknowledgement:

• The Liberal University of Paris is also the first institution to develop a dual accreditation model that combines the thorough accreditation of the academic program with the recognization of the professional accrediting organizations (Professional Certified Bodies).
• Depending on the curriculum, the Senior Leader Council [UK] will honor the research and professional ability of specialists who have graduated from doctorate programs at the Liberal University of Paris.

List of Specializations:

Postgraduate students pursuing dual degrees in the Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) program will receive two independent degrees, with the specialization based on the doctoral thesis. Research students can specialize in one of the following areas:

• Ph.D in International Business
• Ph.D in Hospitality Managememt 
• Ph.D in Public Administration 
• Ph.D in Hospital Management 
• Ph.D in Pharmaceutical Management 
• Ph.D in Healthcare Management 
• Ph.D in Human Resources Management 
• Ph.D in Finace & Banking 
• Ph.D in Logistics and Supply Chain Management 
• Ph.D in Tourism Management 
• Ph.D in Luxury Management 
• Ph.D in Engineer Management 
• Ph.D in Technical Management 
• Ph.D in Construction Management 
• Ph.D in Design Management 
• Ph.D in Information Technology Management
• And other specializations based on the Doctoral Thesis

The Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) dual degree program is an applied research-oriented program in which students will take research-related courses and conduct research step by step with the assistance and supervision of instructors.

The program is two years long. The method of instruction consists of a combination of globally livestreamed lectures (Live Class) with instructors.

Mandatory modules:

• Develop advanced research approaches in a suitable context. (30 credits)
• Advanced Literature Review. (30 credits)
• Advanced Design Research. (30credits)
• Advanced Data Analytics for Research. (30 credits)

Students will complete each phase of their PhD thesis after each course.

PhD thesis stage (60 credits)

• Doctoral Thesis (60 credits)
• Defend Doctoral Thesis

The Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) thesis will be concerned with luxury management and marketing solutions and knowledge development.

The Ph.D. program, unlike the DLMM programs, requires a minimum of one academic journal published on the ISI/SCOPUS system or on journals owned or affiliated with Paris-U.

Students who complete the Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) dual degree program can:

Be able to conduct research relevant to the context of the specialization.

• Assess the significance, practicability, and research potential of the problem to be investigated.
• Develop and modify research objectives to suit orientation, research objectives, and research time constraints.
• Analyze, consider alternatives, and make appropriate research decisions.

2. Be able to collect, organize, and choose theoretical foundations for PhD research projects

• Collect theoretical foundations related to the research topic.
• Organize and develop theoretical foundation structures for research topics.

3. Be able to design an entire study.

• Know how to conduct a literature review and select relevant studies to support the proposed research.
• Design the research in accordance with the research objectives, research questions, and time frame.
• Adjust the chosen research methodology while keeping research ethics and feasibility in mind.

4. Be able to create a research proposal and carry out research.

• Examine theoretical foundations and research models when developing research questions.
• Develop research to international standards by writing a complete PhD thesis on a chosen topic.
• Know how to present your research to a scientific panel.
• Be able to persuade and argue.
• Be able to write academic journals
• Be able to work with the appraisal council and peer-review in the process of publishing academic journals.

The Université Libérale de Paris is the only university where doctoral students can study a full range of courses specialized in luxury management and marketing. The materials from these specialized courses can be used to broaden the students’ knowledge and aid in their research process.

All study materials for Luxury Management and Marketing majors at the Doctoral level (Level 8 EQF) are posted on the training management system (LMS), and these materials are only accessible to doctoral students at the Université Libérale de Paris.

Students taking the PhD in Luxury Management and Marketing  program have access to the following materials and lectures:

• Developing Strategic Management and Leadership Potential (20 credits)
• Managing Strategic Change (20 credits)
• Project Development, Planning and Management (20 credits)
• Advanced Research Design and Methodologies (40 credits)
• Developing Research Capability (20 credits)
• Strategic Financial Management (20 credits)
• Strategic Human Resource Management (20 credits)
• Entrepreneurship and Innovation (20 credits)

Ph.D students have both specialized knowledge at the doctoral level and research competence from the Ph.D. with the help of knowledge-supporting materials.

The doctoral programs at Université Libérale de Paris are designed with a training time of 2 to 5 years or more, culminating in a PhD thesis that meets international standards.

When participating in the PhD program in conjunction with the UK qualification system Level 8 Diploma, graduate students can choose between two training programs: Specialized Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) or Specialized Doctor of Luxury Management and Marketing (DLMM).

Despite sharing the same specialization, the Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) and Doctor of Luxury Management and Marketing (DLMM) have many differences. Some of the fundamental differences are as follows:

Candidates who register for the program will be considered by the application department before joining the program, in addition to the entry requirements, to ensure that they understand and benefit from the program.

Entry requirements must meet at least one of the following criteria:

• Master’s degrees in specific fields from accredited universities. The appraisal procedures will be carried out by Paris-U or our local partner for domestic universities that do not have international accreditation.
• RQF (UK), EQF (Europe), or Level 7 diploma equivalents must be obtained from accredited institutions.
• The Université Libérale de Paris does not accept degrees from fake universities, Diploma Mills, accredited universities, or discredited accrediting organizations.

English language requirements:

• English at or above CEFR (Common European Framework of Reference) level B2.
• IELTS 5.5; Speaking and writing must both be 5.5 or higher.
• In the absence of an English certificate, the Université Libérale de Paris (Paris-U) and its partner will perform an internal English test and evaluate each candidate.

The Université Libérale de Paris (Paris-U) reserves the right to accept or reject applications based on accrediting agency requirements and Paris-U’s global acceptance target.

The Université Libérale de Paris (Paris-U) is a university that is HEAD-accredited at the institution level and the UK RQF framework at the program level. At the programmatic level, Paris-U is endorsed by the LRN, an awarding body recognized by the UK government. After completing the program, students may confidently enter the job market, continue their education, and seamlessly transfer to other prominent and similar educational systems because the curriculum and degrees are rigorously approved by prestigious organizations.

• Please go  HERE  for additional information about the accreditation of the Université Libérale de Paris (Paris-U).
• Please go  HERE  for additional information about LRN’s accreditation and programs.

The Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) program combines two degrees. Students receive the following upon graduation:

The LRN Level 8 Diploma in Strategic Management and Leadership

In the United Kingdom, Level 8 is equivalent to:

Doctor of Philosphy in Luxury Management and Marketing (PHDLMM) from Université Libérale de Paris  (Paris-U)

The Université Libérale de Paris (Paris-U) specialized Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) is equivalent to Level 8 Diploma of the EQF European Qualification Framework and is assessed using the Paris-U accreditation system.

The specialized Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) degree is one of the highest academic degrees. When combined with the dual degree system, which combines a UK Level Diploma and a Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) from the Université Libérale de Paris, research students can pursue a career as a specialist or research specialist in theory and practice, become a lecturer, or advance to senior positions in the labor market.

Students can participate in PostDoc programs based on the fields of research they want to develop if they want to conduct international research, publish international articles on the ISI, SCOPUS system, and so on.

Graduate students can also publish books, studies developed during their studies, or research that comes up during their studies.

After completing the Doctor of Philosophy in Luxury Management and Marketing (PHDLMM) program at Universit Paris, students will be awarded the following:

• Senior Leader Certified (UK Gov Standard No. ST0480)
• Research Scientist Certified (UK Gov Standard No. ST0759). Graduates can apply for these accreditations without taking the annual EPA examinations and exams conducted by the Senior Leader Council.
• Students are full-time Université Libérale de Paris students (Paris-U).
• Students pursue the original program as full-time students at Université Libérale de Paris in France (Paris-U).
• The program is entirely taught in English. Université Libérale de Paris (Paris-U) does not adopt the education system for French-taught programs in France.
• Degrees awarded by Université Libérale de Paris (Paris-U) are classified as private university degrees. Université Libérale de Paris (Paris-U) degrees are not part of the public education system, not owned by the French government, and is not part of the France-based higher education system.
• This is not an affiliate program, nor is it a Vietnamese-taught international program.
• Local lecturers are not involved in teaching. Local activities are only for academic support.
• Fees and scholarship policies (if applicable) are subject to change or cancellation at any time.

Liability Disclaimer

• Université Libérale de Paris (Paris-U) and its partners make no assurances that students who enroll will graduate, and receive a degree. Only if the student fully meets and fulfills the academic, financial, disciplinary, and other requirements does the Université Libérale de Paris award degrees and recognize academic results.
• Université Libérale de Paris (Paris-U) reserves the right to refuse admission, refuse support, cancel student status, and not reimburse tuition and fees in the case of a commit of violations, absenteeism, or voluntary refusal to continue the program.
• Université Libérale de Paris (Paris-U) cannot guarantee that a degree will be accepted by a third party. The receiving organisation subjectivity determines whether or not to accept.
• Université Libérale de Paris (Paris-U) does not guarantee that students will receive a salary increase, promotion, or be accepted into new positions or jobs after graduation.
• Despite regulations governing cross-recognition and qualifications equivalence, each country, organization, and unit has their own right to receive and recognize degrees. Université Libérale de Paris (Paris-U) does not guarantee automatic degree recognition when using degrees, certificates, transcripts, and other documents from the Université Libérale de Paris (Paris-U) and partner schools. Similarly, Université Libérale de Paris does not guarantee or support the process of recognizing equivalent qualifications (if any).
• Université Libérale de Paris (Paris-U) makes no guarantees or commitments that students will be able to reside, work abroad, obtain a work permit, a teaching license, or a specialist license in France, Europe, or any other country.
• Université Libérale de Paris (Paris-U) offers extreme assistance, but cannot guarantee students 100% of short-term study visa (in case of full-time study) or European visa (to attend graduation ceremony in France and/or Europe) if it does not meet the requirements of the host country and the appropriate authorities in granting and approving the right to exit, move, and migrate.

Tuition fees

Tuition policies are in keeping with the provisions of the Paris-U policy and subject to change without notice. In some case, Paris-U offer variety of Scholarships for International Students. 

Université Libérale de Paris

Université libérale de paris (paris-u) offers a variety of scholarships for international students. the scholarship is not for full-time learners in france and eu and is limited..

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Rawls College of Business

Master of science in human resource management.

The Master of Science in Human Resource Management (MS-HRM) at Rawls College is a part-time lockstep program designed to meet the strong demand from companies and organizations for human resource professionals to recruit and retain talent in an increasingly tight labor market. The MS-HRM bridges theory with practice in all areas of staffing and performance management, human resource information systems, people analytics, compensation and benefits, leadership and ethics, and others while also providing the business context in which human resource management operates. This program is currently designated THECB Approval Pending.

program highlights

Flexible part-time format, 100% online.

Complete coursework from anywhere with our 100% online curriculum

Optional Synchronous Meetings

Attend synchronous meetings with instructors for more personalized instruction.

Designed for Working Professionals

Apply classroom knowledge directly to your work experience without the need for an internship.

Career-Defining Curriculum

The MS-HRM will help you prepare for professional careers in HRM through in-depth training in areas of HRM specialization with an emphasis on HR analytics. Throughout the program, you will gain an understanding of HRM issues and practices, examine ethical and legal HRM issues, enhance analytical reasoning and project management skills, develop strong communication and relationship management skills, and much more.

Core classes include foundational building blocks for today's business leaders:

Managing Organizational Behavior and Organizational Design

Human Resource Management

Negotiation and Conflict Management Skills

Human Resource Information Systems & Analytics

Employment Law & Labor Relations

Talent Acquisition & Management

Compensation & Benefits

International Human Resource Management

Individual Differences & Belongingness

Strategic Human Resource Management Capstone

program format

The Rawls College MS-HRM is a 30-credit-hour, 10-course program. The 100% online format is designed to be accessible for working professionals, allowing them to apply their classroom knowledge directly to their unique work experience. This is a part-time lockstep program designed to be completed in two years.

View sample degree programs »

Our management faculty members are passionate about helping you achieve your educational and professional goals. Our faculty integrates insights from their own research and professional experiences into the curriculum to ensure you can connect course topics to real-world scenarios.

Meet our faculty »

supporting your success

Rawls Career Management Center

Whether you are looking to switch careers or advance on your current path, the Rawls Career Management Center (CMC) is dedicated to supporting your success. The staff in the CMC can help you explore professions and industries, learn strategic career advancement techniques, and connect you with top employers.

Georgie G. Snyder Center for Business Communication

The Georgie G. Snyder Center for Business Communication (CBC) is dedicated to helping the Rawls College of Business community develop communication skills that lead to academic, professional, and personal success. Through consultations, workshops, microcredentials, and other services, we support Rawls students and faculty in “achieving excellence in business through excellence in communication.

Techsan Connection

The Techsan Connection is a free, online platform for Texas Tech alumni. Through the platform, alumni can apply to jobs, reconnect with fellow classmates, network with industry professionals and volunteer to mentor current students.

The admission process is the first step toward earning your degree. We will work closely with you to ensure your application process is personal, simple and successful.

Admission Requirements

Successful MS-HRM students come from all educational backgrounds but must have a bachelor's degree. Our program is designed to meet the needs of professionals looking to expand their skills within HRM.

A complete application consists of the following items to be received by the noted deadlines:

Unofficial Transcripts

Applicants must submit unofficial transcripts from any degree-awarding college or university, as well as any post-secondary institution attended.

Applicants must submit a detailed current resume, indicating professional work experience—including start and end dates (month and year) for each position held. Provide accomplishments and skills acquired, including managerial experience.

Letter of Recommendation

Applicants are required to submit a letter of recommendation. The letter should provide specific examples and anecdotes that illustrate your professional and/or academic potential.

Applicants must write an essay outlining their personal experiences, career goals, past challenges, any other relevant information they'd like the admissions committee to consider.

Application Deadlines

This program is pending approval by The Texas Higher Education Coordinating Board (THECB). The initial application period will open once program is approved.

There's no better time to apply for the MS-HRM program. Applications are accepted on a rolling basis.

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Sport Management (Master of Science)

The Masters of Science in Sport Management (MSM) is an online graduate program consisting of 30 total credit hours.  Nine credits of coursework make up the core that all MSM students are required to take.  The remaining 21 credits will be filled by elective courses.  In addition to electives, students also have the option to earn the 12-credit Intercollegiate Athletic Administration (IAA) graduate certificate and focus on a growing area within sport management related to intercollegiate athletics.  This degree is designed to help students develop a deeper understanding of the sport management discipline by applying theory and practice to the constantly evolving sports industry.  They will gain an understanding of sport management concepts and solve problems often found in sport management organizations – at the professional, college, and community levels.

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Slice of life video: master of science in business analytics.

Fusing data science with business acumen for global impact in San Francisco and Silicon Valley

• May 15, 2024

The UC Davis Master of Science in Business Analytics develops high-performance professionals who can create business value from data and models. Our program blends data science skills with business knowledge and organizational savvy. You will build competencies in analytics, data, business, and practice. You'll learn to ask the right questions to deploy technical skills, data science tools and the managerial savvy to lead organizational change. You'll thrive in the global innovation hub of San Francisco and Silicon Valley, networking with trailblazers pushing the envelope on business analytics and data-driven decision-making.

Maanvee Mehrotra

Coming to school in San Francisco, it opens a lot of doors. It opens the hesitation of being a first-gen, immigrant, STEM woman. I belong here. I belong in the tech hub. And I'm in those spaces where I see people and women who are just making waves in the tech industry, the data industry. Personally, I want to have a career in data. For me, that is the most important thing.

Keyi (Eddy) Yu

MSBA program is basically the study of data analytics to solve business problems. and I have three years of working experience in the financial industry. Now, I think it's time to combine both together and pursue a future career in the data analytics field. We're not just learning about how to code, how to solve business problems. We are also focused on solving the problems ethically, regardless of which field you are working in.

Abdullah Kazi

Ethics in data science, ethics in data, and ethics in analysis. This is key because when you're working with data, you want to make sure that the data you grab is unbiased. Otherwise, it will lead to a biased analysis. I wanted to learn skills that I didn't know as an engineer. I wanted to go into analysis. I wanted to go into public speaking. So one thing MSBA prides itself on is the concept of data storytelling. How do you condense large amounts of technical information into a small chunk that you can present to your non-technical audience? That's how you kind of get recognition in the business world. MSBA program is located in San Francisco. You go north, you'll hit biotech area. You'll hit DNA-way. You go down south, you'll hit the finance district. So you see, everything is in San Francisco. There's actually a lot of resources that the MSBA program offers. And so one of them is the career services portal. And this is strictly for the MSBA students. Here we have access to resumé help. We have access to the best career staff in the world.

Professor Prasad Naik

The Graduate School of Management is perhaps the only boutique school that you will get in the entire world. I know names of my students. Students know my name. We interact during the program. We interact after the program. Twenty years out, we still are in touch. That only happens when you have a small boutique program like the Graduate School of Management. I taught them advanced statistics and time series analysis. I bring my research into the program because I love time series and dynamics.

The professors who are teaching the MSBA program are doing research in my interest fields. And I chose UC Davis because of that.

Daniela Mallard Juarez

I chose UC Davis because it's one of the most recognized universities in the U.S., definitely in California. And I also really like the MSBA program it offers. It feels just like a community that is available to you to help you in any way. We are roughly 100 students from 11 different countries. It really combines and complements each other's skills and talents. People are united with this one common goal of academic excellence. And just like building up our skills in analytics. We always go back to these core values that the UC Davis community has, and making lifelong friends here.

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